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Pru-Logo@3x.gif
Annual Report 2025
Prudential plc
HK Stock Code: 2378
Our mission is to be the most trusted partner
and protector for this generation and
generations to come, by providing simple
and accessible financial and health solutions.
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Find our whole reporting suite
This report contains references to Prudential plc’s website. These references are for readers’ convenience only and information included on
Prudential plc’s website is not incorporated in, and does not form part of, this annual report.
The Directors’ report of Prudential plc for the year ended 31 December 2025 is set out on pages 152 to 202 and 374 to 412 and includes the
sections of the annual report referred to in these pages.
1 Prudential plc Annual Report 2025
Delivering
with purpose
Every generation faces different
challenges, but the need for security
and protection endures.
Prudential’s strategy is shaped by the
lives we support today and the
generations we will serve in the future.
Across Asia and Africa, we are
strengthening the foundations of our
business to meet rising demand for
health, protection and long term
savings in markets where our role
matters most.
Our people bring this strategy to life.
Teams across the Group apply local
insight and expertise to build
capabilities, partnerships and customer
experiences that respond to real needs
at every stage of life. By investing with
a long-term view, we are creating a
resilient platform that delivers relevance
today and confidence for tomorrow.
2 Prudential plc Annual Report 2025
Strategic Report
3 Prudential plc Annual Report 2025
4 Prudential plc Annual Report 2025
Key financial metrics
Delivering the next
chapter of growth
Earnings
2025 $m
2024 $m
Change on AER basis
Change on CER basis
Adjusted operating profit
3,306
3,129
6%
5%
Adjusted operating profit after tax
2,772
2,582
7%
7%
Basic earnings per share based on adjusted operating profit (cents)
101.4¢
89.7¢
13%
12%
IFRS profit after tax
4,119
2,415
71%
69%
Basic earnings per share based on IFRS profit after tax (cents)
154.2¢
84.1¢
83%
82%
Value
2025 $m
2024 $m
Change on AER basis
Change on CER basis
APE sales
6,661
6,202
7%
6%
Present value new business premiums (PVNBP)
31,925
29,034
10%
9%
New business profit (TEV)
2,782
2,464
13%
12%
New business margin (% APE)
42
40
2ppts
2ppts
Life weighted premium income
28,106
25,542
10%
9%
TEV operating profit
4,752
4,095
16%
15%
Operating return on embedded value (%)
15
14
1ppts
n/a
2025
2024
Change on AER basis
Change on CER basis
Group TEV equity ($m)
37,803
34,267
10%
8%
Group TEV equity per share (US$)
14.83
12.89
15%
13%
Group TEV per share ($)
14.53
12.62
15%
13%
Eastspring funds under management / advice ($bn)
277.7
258.0
8%
n/a
Capital
2025
2024
Change on AER basis
Change on CER basis
Operating free surplus generated from in-force insurance and asset
management business ($m)
3,059
2,666
15%
15%
Operating return on IFRS shareholders' equity (%)
14
14
ppts
n/a
Dividend per share (cents)
26.60
23.13
15%
n/a
2025 $m
2024 $m
Change on AER basis
IFRS shareholders' equity
20,117
17,492
15%
IFRS shareholders' equity per share (US$)
7.90
6.58
20%
Adjusted total comprehensive equity*
42,068
36,660
15%
Free surplus excluding distribution rights and other intangibles
9,408
8,604
9%
Free surplus ratio (%)
221
234
(13)ppts
Group leverage ratio (Moody's basis) (%)
13
13
%
Shareholders GWS coverage ratio over GPCR (%)
262
280
(18)ppts
Total GWS coverage ratio over GPCR (%)
197
203
(6)ppts
* Includes IFRS shareholders’ equity and contractual service margin net of tax and other adjustments. See “Definitions of Performance Metrics” for further information.
5 Prudential plc Annual Report 2025
“2025 was a strong year of
consistent delivery for
Prudential, with double-digit
growth in our key metrics1
reflecting sustained
momentum throughout the
year.
— Anil Wadhwani, CEO
(1) Our key metrics are: new business profit, basic earnings per share based on adjusted operating profit and operating free surplus generated
from in-force insurance and asset management business
6 Prudential plc Annual Report 2025
Our business at a glance
A trusted partner
for millions
Our life and health insurance and asset management solutions serve over 17 million customers
across 20 markets in Asia and Africa. We are headquartered in Hong Kong and have dual primary
listings on the Stock Exchange of Hong Kong (2378) and the London Stock Exchange (PRU).
n
Our markets
n
Life insurance – offering a
range of products
including health and
protection
n
Asset management
7 Prudential plc Annual Report 2025
Our markets
Life business
market ranking1
APE sales
Top 10 asset
manager 2
Eastspring funds under
management or advice 3
Hong Kong and Macau
Top 5
$2,221m
$7.7bn
Indonesia
Top 3
$258m
$4.0bn
Mainland China
Top 5
$621m
$14.0bn
Malaysia
Top 3
$436m
$16.8bn
Singapore
Top 3
$938m
$148.0bn
Other Markets:
Africa
Top 5 in 3
markets
$148m
Cambodia
Top 3
$14m
India
Top 5
$259m
$43.9bn
Japan
$6.8bn
Laos
Top 3
<$1m
Myanmar
Top 5
$12m
Philippines
Top 3
$151m
Taiwan
Top 3
$1,184m
$11.2bn
Thailand
Top 5
$360m
$14.1bn
Vietnam
Top 10
$57m
$7.0bn
(1) As reported at full year 2025 unless otherwise specified. Sources include formal (eg competitors' results releases, local regulators and insurance association) and informal (industry
exchange) market share. Ranking based on new business (APE sales, weighted new business premium, retailed weighted received premium, full year premium or weighted first year
premium) or gross written premium depending on availability of data. Hong Kong ranking based on APE sales. Rankings in the case of Mainland China, Taiwan and Myanmar are
among foreign insurers, while for India they are among private companies. Markets based on nine months ended September 2025: Mainland China, Hong Kong, three months ended
March 2025: PPMZ (Africa), full year 2024: Laos, Nigeria (Africa), Uganda (Africa), Zambia (Africa) and full year 2023: Ghana (Africa) and Kenya (Africa).
(2) As reported at full year 2025. Sources include local regulators, asset management association, investment data providers and research companies (eg Morningstar, Lipper).
Rankings are based on total funds under management (including discretionary funds, where available) of onshore domiciled funds or public mutual funds of the respective
markets.
(3) Full year 2025 Group's share of funds under management or advice based on the market where the funds are contractually managed. Excludes funds managed in
Luxembourg and US.
8 Prudential plc Annual Report 2025
Investment case
Delivering
for our
investors
“Our focus remains firmly on
high‑quality, sustainable growth,
disciplined capital allocation and
delivering long‑term shareholder
value.”
— Anil Wadhwani, Chief Executive Officer
We carry the momentum of 2025 into 2026 and are confident in our
double-digit growth trajectory across our key metrics1, putting us firmly
on track to achieve our 2027 financial objectives.
Our 2027 Financial Objectives
New business profit
Gross OFSG2
Dividend per share
Illustrative trajectory 2022-2027
2027 objective: 15-20%3 CAGR
Illustrative trajectory 2022-2027
2027 objective: >$4.4bn3 in 2027
Growth 2022-2025
Dividend growth of 15% in 2025
97306779060079
97306779060082
97306779060086
Guidance:
we expect
to grow the
total
ordinary
dividend
per share
by >10% in
both 2026
and 20275
9 Prudential plc Annual Report 2025
Scale franchise in Asia and Africa:
Well positioned to access growth opportunities in our markets
1.
2.
3.
4.
Leading positions
across high growth
markets in Asia
and Africa
Trusted household
brand with nearly
180-year heritage
Balanced and
scaled distribution
channels
Integration of
life insurance and
asset management
capabilities
Top three positions in
nine life markets
Pru-Logo.gif
Second largest number
of MDRT agents globally
The #1 independent life
insurer in Asia
bancassurance
Total $277.7bn funds
under management by
Eastspring
Driving Value creation through focus on execution:
Agency
Bancassurance
Health
Customer
Deepening
penetration
and increasing
mix of health
and protection
Focus on
activation and
productivity
Focus on
quality health
and protection
business
Focus on
driving
acquisition
and loyalty
Improving technology capabilities and operational effectiveness
Delivering high quality, consistent growth and driving shareholder returns:
Growth
Capital
Consistency
Confidence
Delivered >10% growth
across our key metrics1
Implementing additional
$1.2bn buyback in 2026.
Expected $1.3bn capital
return in 20274. >$7bn
Capital returns to
shareholders in 2024–275
2026 guidance of double-
digit growth across our key
metrics1
On track to deliver 2027
objectives
(1) Our key metrics are: new business profit, basic earnings per share based on adjusted operating profit and operating free surplus generated from in-force insurance and asset
management business.
(2) Operating free surplus generated from in-force insurance and asset management business.
(3) The objectives assume exchange rates at December 2022 and are based on regulatory and solvency regimes applicable across the Group at the time the objectives were
set. The objectives assume that the same TEV and free surplus methodology will be applicable over the period and no material change to the economic assumptions will
occur.
(4) Subject to Hong Kong Insurance Authority approval.
(5) Capital returns will be set taking into account the Group's financial condition and prospects, applicable capital and solvency requirements, investment opportunities, market
conditions and the general economic environment.
10 Prudential plc Annual Report 2025
Chair's statement
p10-chairman.jpg
Delivering on
our strategy
As this will be my last letter as Chair, I would like to provide an update
on the progress we have made over the last year, before giving some
wider reflections.
Asia’s growth in 2025 normalised as inflation pressures abated in
several markets, even as geopolitics and trade policy uncertainty
continued to contribute to periods of financial market volatility. While
these factors can affect growth, interest rates and confidence across
Asia and Africa, we remained focused on what we can control, staying
disciplined on execution, writing high‑quality business and
maintaining a strong balance sheet with a resilient solvency and
liquidity position. The Group delivered double‑digit growth in 2025 in
each of new business profit, earnings per share based on adjusted
operating profit and operating free surplus generated from in‑force
insurance and asset management business. We delivered on our 2025
guidance, reinforcing our confidence in the achievement of our 2027
financial objectives for growth in new business profits and operating
free surplus generation.
In line with our dividend policy, the Board has approved a 2025
second interim cash dividend of 18.89 cents per share (2024: 16.29
cents per share). Combined with the first interim cash dividend of
7.71 cents per share (2024: 6.84 cents per share), the Group’s total
2025 cash dividend is 26.60 cents per share (2024: 23.13 cents per
share), an increase of 15 per cent.
In 2025, the Group improved both margin and cash generation,
supported by our multi‑market and multi‑channel business model,
even as performance varied across individual segments. Importantly,
our strong balance sheet and improving operating capital generation
meant we continued to invest in the capabilities that underpin long-
term, sustainable growth and returns to shareholders.
Operationally, the business continued to execute with discipline
against the pillars set out in our strategy, professionalising agency,
deepening bancassurance partnerships and advancing our health
proposition, and we recognise there is more to do, particularly in
improving agency performance. We continue to strengthen the
foundations of our technology and operations to better deliver for our
customers. We are working to develop and embed near-term
commercial applications of AI, exploring its longer-term
transformation potential, and scaling responsibly within robust
cybersecurity, data protection and ethical governance frameworks.
Given the needs and priorities of the markets and communities in
which we operate, we continue to ensure our sustainability strategy is
fully integrated within our overall strategy. In 2025, we continued to
make disciplined, market‑appropriate investments to support a just
and inclusive energy transition in emerging economies in line with our
market-leading 2024 Financing the Transition (FTT) framework1. Our
targets and progress are detailed in our Sustainability Report (pages
101 - 102), including cumulative FTT commitments and integration
of climate, adaptation and nature‑related solutions within our
investments and business.
Through the Prudence Foundation, we continued to champion
financial inclusion and community resilience, as part of our $16.1
million in community investment spending in 2025. Our award-
winning Cha‑Ching financial literacy programme has now reached
almost four million students across sixteen markets in Asia and Africa,
delivered in thirteen languages, and is supported by over 123,500
trained educators. We are building on this with new initiatives focused
on underserved communities, including Levela, our adult financial
literacy platform, and our Climate & Health Resilience Fund, which
supports projects across sixteen markets and has positively impacted
over half a million lives. Full details can be found in our Sustainability
Report.
11 Prudential plc Annual Report 2025
During my tenure as Chair, we have evolved the Board to provide the
blend of strategic, capital allocation, insurance, operational and
geographic experience to reflect the Asia-focused operating company
we are today. In 2025, Guido Fürer joined the Board, bringing
extensive international experience of asset management and asset
liability management for insurance. Amy Yip retired from the Board at
the end of October 2025 and, on behalf of the Board and
management, I would like to thank her for her contribution and
support on the board throughout my time as Chair and as a member
of the Audit Committee. Further details are set out in the Governance
Report.
Delivering on our strategy
My last statement as Chair is an opportunity to reflect over a period
longer than the past year. When I joined the Board in 2020, it was
clear Prudential needed to accelerate its transformation from a global
financial holding company into an operating company able to make
the most of the long-term opportunities of Asia and Africa, delivering
sustained, high–quality growth. The transformation has, and
continues, to take place against an eventful backdrop, navigating a
global pandemic and significant geopolitical and geoeconomic
uncertainties, challenges and conflicts. Throughout, the Board and
management have focused on building the operating platform and
capabilities to deliver for shareholders and customers, to leverage our
brand and to deliver consistently to convert growth into sustainable
value.
In 2021, we completed the strategic repositioning of the Group with
the demerger of our US business and by strengthening our balance
sheet. We moved our leadership and decision-making to be based in
our markets in Asia and started to transform the Board to reflect the
experience and expertise needed for our business. With the arrival of
Anil Wadhwani as CEO in early 2023, we refreshed our purpose and,
critically, set out a five‑year strategy to improve performance and
capabilities which we are now more than halfway through, executing
at pace across our core distribution, health and customer pillars.
We created a rigorous capital allocation framework, resolved legacy
litigation and delivered a significant increase in cash returns to
shareholders. We completed the move to IFRS17 and to a Traditional
Embedded Value (TEV) basis for external reporting to improve
transparency and comparability. We increased the amount invested
in profitable new business and in building the Group’s capabilities for
the future and, at the same time, our Return on Embedded Value
increased. Overall, our actions have repositioned the business to drive
quality growth with a focus on cash generation that we believe will
assist us to deliver attractive total shareholder returns.
During 2024–2025, we completed a $2 billion share buyback
programme. In August 2025, we provided an update to our capital
management programme setting out a total‑return approach for
2026–27 that combines ordinary dividend growth with additional
recurring returns of capital. In December 2025, we listed part of the
Group’s stake in ICICI Prudential Asset Management Company, and
of the net proceeds of $1.4 billion, $700 million will be returned to
shareholders in 2026, and the balance in 2027. This will take place
alongside our guidance to grow ordinary dividends at over ten per
cent across 2025–27.
I am pleased shareholder confidence as reflected in our share price
began to improve during 2025, recognising the emergence of a more
consistent quality of performance and benefiting also from a shift in
market sentiment towards China and emerging markets.
Looking ahead
Looking to 2026 and 2027, our priorities are clear. Improving our
agency performance remains a core strategic imperative, with our
primary focus on quality recruitment, activation and productivity. In
health, we will continue to apply pricing and claims cost discipline to
ensure value for customers as well as sustainable growth. We will
prioritise efficient growth, strengthening delivery across markets and
channels and consistently converting growth into cash. In technology
and AI, we will complete building our strong foundations and move to
a more scaled, domain-led deployment embedded in our core
customer and distribution pathways. We will remain disciplined on
capital allocation, operating with resilient capital buffers and
delivering our total‑return framework.
We still have a way to go to complete our current strategy and our
focus must remain on the consistency of delivery and improvements
in our performance, business and capabilities. Nevertheless, we also
need to start to look beyond 2027 to the next phase of Prudential’s
development and growth. The strength of the platform and
capabilities we are working to create - rooted in our focus on Asia and
Africa, our brand recognition, our balanced distribution, asset
management business and the talent of our people - should provide
exciting opportunities to find a unique path to further growth,
enhanced shareholder returns and valued protection to larger parts of
the population in our markets.
As we start to think of this future and this next strategy, it is the right
time for a new Chair to help guide this process. I am therefore
delighted to be handing over to Sir Douglas Flint at the AGM in May
and am working closely with him to ensure a smooth transition.
Douglas has extensive experience leading global financial institutions
and deep experience across the geographic regions in which we
operate and is therefore ideally positioned to lead the next stage of
Prudential’s development. I would like to thank Jeremy Anderson, our
Senior Independent Director, for leading the Board in the Chair
succession process.
It has been a privilege to serve as Chair during a period of significant
transformation, and I have valued the constructive engagement with
our shareholders, regulators and stakeholders throughout my tenure. I
am grateful to my Board colleagues, to Anil and the leadership team
and to all our colleagues for their commitment, hard work and
support, and for embracing a performance‑oriented, meritocratic and
inclusive culture. It has been an honour to work alongside them.
We have kept true to our purpose while seeking to transform
Prudential to realise its growth potential, creating long‑term value for
shareholders and delivering meaningful benefits to the customers
and communities we serve. Completing our current strategy to 2027
will further enhance our strengthened platform and build on our
trusted brand. With vision and ambition, I am confident Prudential
will be well positioned to generate high‑quality, compounding growth
and create a truly unique proposition for our shareholders, customers
and people. So I leave with optimism about the future, confident that
Anil and his team, supported by Douglas and the rest of the Board will
deliver on the Group’s potential in the years ahead.
Thank you all for your continued support.
p11.jpg
Shriti Vadera
Chair
(1) Available on our website: prudentialplc.com
12 Prudential plc Annual Report 2025
Our mission is to be the most
trusted partner and protector for
this generation and generations
to come by providing simple and
accessible financial and health
solutions.
“For Every Life” speaks to our ambition to meet the huge
underserved needs of potentially four billion people across our
markets in Asia and Africa. With the collective wisdom of our
talented people, we will partner with customers to improve their
health and financial understanding so that they can build the life
they want.
“For Every Future” speaks to our ambition to add value to the
wider community, for a more sustainable and inclusive future. We
are here to protect this generation, just as we have previous
generations, and those we are yet to meet.
13 Prudential plc Annual Report 2025
Our clear and simple strategy
Organisational model replicating successes at pace and scale
Multi-market growth engines
>  Read more about our markets on p. 14 to 17 and p. 47 to 55
Greater China
ASEAN
India
Africa
Technology-
powered
distribution
Transforming
health
business model
Enhancing
customer
experiences
Group-wide enablers
Open-architecture
technology platform
Engaged people &
high-performance culture
Wealth and investment
capabilities
Value creation for all stakeholders
Read more about our stakeholders on p.89 to 97
Customers
Employees
Shareholders
Communities
Managing our risks
Thoughtful risk management through advocating the interests of our people, customers, regulators and shareholders
>  Read more about risk management from p.56
Underpinned by the three pillars of our sustainability strategy
Simple and accessible health and financial protection • Responsible investment • Sustainable business
>  Read more on p.99 of our Sustainability Report
14 Prudential plc Annual Report 2025
Market review
Multi-market growth engines
We have extensive access to some of the world's fastest growing
markets. Our strategic plan leverages this advantage to deliver growth
across our target markets.
Socioeconomic trends
Low life insurance penetration
Large health protection gap
High growth markets
Penetration of GDP1 (%)
Asia Health Protection Gap2
Prudential's life markets forecast3
c. $300
billion
premium equivalent
223200860438707
256735965085710
3.8x
2.2x
2.1x
1.4x
g
Asia
g
World
Gross written premium
rebased 2015 to 100
How Prudential is responding:
Focused on being a trusted partner to our customers.
Targeted investment in structural growth markets in Asia and Africa.
Operational execution across our strategic pillars.
Financial delivery for shareholders through our revised capital allocation framework.
(1) Swiss Re Institute; sigma No. 2/2025 - Insurance penetration (premiums as a percentage of GDP).
(2) Swiss Re Institute: Asia Life & Health consumer survey 2025. $300 billion protection gap covers Prudential markets only in premium equivalent terms. Combines mortality
protection gap (dependent support shortfall after primary income earner death) and health protection gap, defined as uncovered out-of-pocket health care costs that cause
financial strain to households.
(3) Source: Swiss Re sigma - Gross Written Premium growth 2015 to 2035. Asia excluding Australia, Japan, and Korea.
15 Prudential plc Annual Report 2025
Greater China
Strong structural
demand across
Mainland China, Hong Kong,
Macau and Taiwan
Hong Kong and Macau
Demand drivers
Demand from Mainland Chinese visitors continues to be
a structural growth engine, while the domestic market is
bolstered by the net migration of skilled professionals.
Our platform to execute
Scaled, tech enabled agency model. Long standing
exclusive bancassurance partnerships.
Taiwan
Demand drivers
Solid GDP growth and sustained long term
savings demand across a c.24m population.
Our platform to execute
Competitive participating savings propositions
delivered through a multi-channel distribution
platform.
Mainland China
Demand drivers
Supportive regulatory environment, rising household
wealth and a health protection gap exceeding $140bn1.
Our platform to execute
Expanding bancassurance presence and ongoing
agency transformation.
Nationwide coverage: 23 branches across
102 cities - which represent 80 per cent of GDP.
(1) Source: Swiss Re Institute. Asia Life & Health consumer survey 2025. Health
protection gap in premium equivalent terms.
16 Prudential plc Annual Report 2025
Market review continued
ASEAN
Demand drivers
Access to a geographically diverse population
exceeding 700 million1, low insurance penetration,
and presence across nine markets, anchored by
Indonesia, Malaysia and Singapore.
Our platform to execute
Region’s leading multi-channel distribution franchise.
Market leader in bancassurance – partnerships with established
bank partners.
Indonesia: Balanced growth across agency and bancassurance,
with consistent leadership in the Syariah market.
Malaysia: Multi-channel model underpins resilient performance
during agency transformation, with leadership in the Takaful
market.
Singapore: High quality franchise, with a focus on strong adviser
productivity and product innovation to drive increased penetration
in the high-net-worth segment.
(1) Source: UN Department of Economic and Social Affairs World Population Prospects.
Building on our
market-leading
positions
Eastspring
Structural growth in Asia’s investment management market, supported by rising
wealth and increasing demand for long-term savings and investment solutions
Demand drivers
New wealth creation of roughly $10 trillion annually1.
Ongoing global capital reallocation towards Asia – 38 per cent of expected global net new investment flows by 20272.
Our platform to execute
Broad Asian footprint with around 400 investment professionals across 10 key markets.
Partnership with Prudential’s life businesses.
Strong investment capability; local insight and regional scale.
(1) Source: BCG Global Wealth Report 2025.
(2) Source: Broadridge APAC Quarterly Trends Report Q2 2025.
17 Prudential plc Annual Report 2025
Africa
Population expected to
increase by ~50% by
20501, supporting long
term growth
Africa
Demand drivers
Five market footprint; access to over 400 million
people and an aggregate GDP base of over $600
billion1.
Low insurance penetration.
High out of pocket healthcare spending.
Our platform to execute
Continued investment in agency capability.
Expansion of bancassurance distribution (over 950
bank branches from more than 25 partnerships).
Market leading positions in Uganda and Zambia.
(1) Source: United Nations Population Prospects and IMF World Economic Outlook.
Africa markets include Ghana, Kenya, Nigeria, Uganda and Zambia.
India
Long term growth
opportunity with under
penetrated market of
over 1.4 billion1 people
India
Demand drivers
Life insurance penetration roughly 3 per cent2.
Our platform to execute
Long-standing partnership with ICICI bank across life
insurance and asset management.
Well diversified distribution mix supporting scale and
resilience.
Top five market position in life insurance.
Progressing on regulatory approvals and operational
readiness for the future launch of our standalone
health insurance business.
(1) Source: UN Department of Economic and Social Affairs World Population Prospects.
(2) Source: Swiss Re Institute; sigma No. 2/2025 - Insurance penetration (premiums as a
percentage of GDP)
18 Prudential plc Annual Report 2025
Advice and
protection matter
most when
life accelerates
Across our markets, trusted advice remains
central to how customers make decisions. Our
multi-channel model brings together professional
agents and strong bancassurance partnerships,
supported by local insight and deep customer
understanding.
New business profit per active
agent increased
15%
during 2025
27%
growth in bancassurance
new business profit in
2025, with 13 markets
delivering double-
digit growth
2nd largest
Million Dollar Round Table agency
force globally
5 percentage point
growth in bancassurance
new business margin
in 2025
> Visit: www.prudentialplc.com to see our purpose in action
19 Prudential plc Annual Report 2025
20 Prudential plc Annual Report 2025
Health and
protection are
central to long-
term wellbeing
We are strengthening our health and protection
business to meet rising demand across Asia and
Africa. Through product innovation, better
provider management and disciplined pricing, we
are improving outcomes for customers while
supporting sustainable growth.
Over
540,000
new health customers1 added in 2025
Health new business profit $m
+12%
+3%
YoY
96757023244824
CAGR
(1) All individuals covered by new health policies.
> Visit: www.prudentialplc.com to see our purpose in action
21 Prudential plc Annual Report 2025
22 Prudential plc Annual Report 2025
Helping our
customers
understand their
future needs and
how we can help
As customers’ expectations evolve, we are
modernising how people engage with financial
and health solutions. By investing in technology
and data, we are making our products simpler to
access and easier to understand, supporting
confidence at the start of life’s journey.
Customer retention rate
88%
Customer rNPS
96757023245420
> Visit: www.prudentialplc.com to see our purpose in action
23 Prudential plc Annual Report 2025
24 Prudential plc Annual Report 2025
Delivering for all
our stakeholders
over the long-term
Our long-term approach is delivering predictable
cash generation and resilient performance. By
writing high quality business and managing our
in force with care, we are creating confidence
for customers, employees and communities
today and dependable returns for shareholders
over time.
2025 Free surplus ratio1
221%
(2024: 234%)
2025 GWS shareholder cover ratio
262%
(2024: 280%)
Total 2025 dividend per share
26.60¢
(2024: 23.13¢)
Total 2025 capital returns to
shareholders:
$1.8 billion
(2024: $1.4 billion)
IFRS shareholders' equity
790¢ per share
(2024: 658¢ per share)
Group TEV equity
1,483¢ per share
(2024: 1,289¢ per share)
> Visit: www.prudentialplc.com to see our purpose in action
(1) Free surplus ratio at 31 December 2025 includes the net proceeds received from the IPO of IPAMC.
25 Prudential plc Annual Report 2025
26 Prudential plc Annual Report 2025
Strategic and operating review
Delivering high quality, consistent growth and
driving shareholder returns
In 2023, we launched our new strategy and with it we defined our
purpose – For Every Life, For Every Future. The strategy sets out our
priorities in transforming the business to one that would deliver high
quality consistent growth and drive compelling shareholder returns.
We are now over halfway through this transformation journey and
remain confident in meeting our two 2027 financial objectives1 which
are:
Growing new business profit over the period 2022 to 2027 at a
compound annual growth rate of 15–20 per cent; and
Delivering in 2027 at least $4.4 billion of operating free surplus
generation from in-force insurance and asset management
business.
We are well positioned to deliver on our strategy and objectives.
Prudential is a trusted household brand across Asia, with a nearly 180-
year heritage. We operate a multi-market and multi-channel model
entirely focused on the growing markets across Greater China, the
countries within ASEAN, India and Africa. We are the only Asian
regional company offering both life insurance and stand-alone asset
management services. Our insurance businesses have top three
positions in seven Asian and two African markets2 and offer life and
health insurance together with savings and investment products
across balanced and scaled distribution channels. Eastspring, our Asia-
based asset management business serves both in-house and third-
party clients, has over US$277 billion in funds under management
and is ranked in the top 10 in six of its markets.3
We delivered on our guidance for 2025 with each of new business
profit, basic earnings per share based on adjusted operating profit
and operating free surplus generated from in-force insurance and
asset management business growing by more than 10 per cent in
2025. The 2025 dividend per share increased by 15 per cent
compared with 2024. We continue to build our business by taking
action across our strategic pillars:
In agency, we continue to professionalise our agency force,
through a focus on quality recruitment, improving agent
productivity and operational efficiency through digital solutions;
In bancassurance, where growth remains high, we have focused
on quality, leading to improved product profitability. We continue
to deepen our strategic relationships, for example with Standard
Chartered Bank and CITIC, and selectively broadening our
partnerships, with successful activation of our new strategic
partnership with Bank Syariah Indonesia (BSI) in Indonesia;
In health we are building the customer propositions to improve
experience and ensuring the internal discipline to profitably capture
the growing need for health and other protection cover in our
markets; and
In customer we are continuing the roll out of our digital tools to
enhance customer servicing and engagement and focussing on
creating differentiated propositions that cater to different life
stages.
All of our strategic pillars are supported by our technology and
operations function. We are modernising, simplifying and
modularising our technology platform, so that it is scalable, more
resilient and operationally efficient. We are also using data and AI to
drive innovation and enhance growth and efficiency.
Alongside these operational deliveries we also completed a number of
strategic portfolio management actions. The initial public offering
(together with an earlier private placement, the IPO) of ICICI
Prudential Asset Management Company (IPAMC) in India
successfully completed in December. This generated proceeds (after
tax and costs) of $1.4 billion from the disposal of a proportion of our
interest. We also resolved the outstanding litigation in relation to our
Malaysia conventional life business, and in January 2026 we
increased our holding in this business to 70 per cent. In addition, we
have completed the divestment of our three Francophone Africa
businesses and Eastspring Korea.
We also completed the $2 billion share buyback programme that was
announced in 2024 and refined our capital allocation framework with
a desire to drive further shareholder returns. We now expect to return
more than $7 billion to shareholders over the period 2024-2027.
Further details are set out in the Capital management section below.
Outlook
The Group has a strong balance sheet and capital position. The
current global uncertainties, challenges and conflicts could have
implications for the wider economic and market environment in which
we will operate. However, we continue to see significant growth
opportunities in the markets in which we operate, with Asia life
insurance premiums growing twice as fast as other regions4 alongside
low insurance penetration and a large health protection gap. Our
performance in 2025 demonstrates we are well positioned to capture
this opportunity, given our leading positions across these high growth
markets, our balanced and scaled distribution channels, and our life
insurance and asset management capabilities.
In 2026 we expect Prudential to continue to deliver double-digit
growth across our three key metrics - new business profit, basic
earnings per share based on adjusted operating profit and operating
free surplus generated from in-force insurance and asset
management business.
Looking ahead, our focus remains firmly on high‑quality, sustainable
growth, disciplined capital allocation and delivering long‑term
shareholder value. We carry the momentum of 2025 into 2026 and
are firmly on track to achieve our 2027 financial objectives.
Key 2025 performance highlights5
All growth rates in the Strategic and Operating Review are reported
on a constant exchange rate (CER) basis unless otherwise stated.
Prudential delivered new business profit growth of 12 per cent,
delivering our guidance for growth of greater than 10 per cent. This
growth in new business profit is supported by a 6 per cent increase in
APE sales and margin expansion. Growth was broad based with 13 of
19 life insurance markets increasing new business profit in the year.
The trajectory of our operating free surplus generation from in-force
insurance and asset management business continued from the
inflection point noted in our 2025 half year report. Overall it grew by
15 per cent in 2025 to $3,059 million, reflecting the quality of new
business written in recent years, together with our ongoing actions to
improve cash generation and reduce operating variances.
The strength of our business is underpinned by the quality of our
multi-channel agency and bancassurance distribution platform. We
have the second largest number of Million Dollar Round Table
(MDRT) qualifying agents globally, and we remain the number one
independent insurer in Asia bancassurance6 with over 180 bank
partners across our markets, including 11 strategic partners.
27 Prudential plc Annual Report 2025
Our agency channel delivered new business profit of $1,560 million,
up 4 per cent from the prior year (excluding the three businesses we
exited in Africa). Over the year we delivered an increase in agent
productivity, measured by new business profit per active agent, which
was up 15 per cent. The effect on new business profit was muted by a
fall in average monthly active agents, especially in our emerging
ASEAN markets. We remain focused on delivering our transformation
of this channel. Our priorities for building a professionalised agency
force are:
quality recruitment supported by the roll-out of our PRUVenture
programme to further markets;
increasing productivity through driving upward mobility to MDRT
qualification; and
supporting the agency channel through new and enhanced
digital tools.
These digital tools include rolling out our digital agency platform
PRUForce, which empowers agents with lead management
capabilities through PRULeads.
Bancassurance new business profit increased 27 per cent to $1,033
million in 2025, with double-digit new business profit growth in 13 of
our markets. This growth was underpinned by an increase in margin
of 5 percentage points, supported by new product introductions,
repricing actions and favourable mix effects. APE sales growth in
bancassurance was led by our strategic partnerships with Standard
Chartered Bank (SCB) and CITIC bank, while our new partnership with
BSI has delivered over 7,500 new customers and is making a growing
contribution to Indonesia’s bancassurance business.
Hong Kong new business profit grew by 12 per cent, driven by sales
growth and margin enhancement across both domestic customers
and Mainland China visitors and both the agency and bancassurance
channels. We are confident in the continuation of the underlying
drivers of demand from both the domestic and Mainland China
visitors segments and for sustained quality growth for the Hong
Kong segment.
Indonesia delivered new business profit growth of 11 per cent, driven
by improvements in margin, supported by a shift towards higher
margin products.
Our Mainland China joint venture grew new business profit by 27 per
cent, driven by strong APE sales growth in the second half of the year.
It has continued its transformation journey with a double-digit
increase in new agency recruits and a deepening relationship with our
strategic partner, CITIC, where we accelerated sales momentum by
focusing on their top 50 outlets, driving stronger execution and
productivity. The business remains focused on delivering sustainable
high-quality growth, supported by disciplined risk management.
New business profit in Malaysia increased by 5 per cent, with a
decline in the first half of the year reversing in the second half as the
agency channel recovered strongly from market-wide disruption. Our
bancassurance channel continued to show strong growth with new
business profit up 21 per cent for the year.
Singapore saw APE sales growing strongly in the second half of 2025,
following the fall in volumes seen in the first half of the year. We have
seen a shift in demand towards savings and wealth products. Overall
new business profit increased 2 per cent in 2025. Our Singapore
business operates multi‑channel distribution through agency,
financial advisers and bancassurance, with strategic partnerships with
UOB and Standard Chartered providing broad access to target
customer segments. The business now has a comprehensive suite of
products to serve the high-net-worth segment and is focused on
building momentum for the future.
Our growth markets and other segment collectively delivered growth
of 12 per cent in new business profit driven by Taiwan and Thailand,
partially offset by continuing headwinds in Vietnam.
Eastspring's funds under management and advice, which includes
contributions from its wholly-owned, joint venture and associate
businesses increased by 8 per cent (on an actual exchange rate basis)
from $258.0 billion at 31 December 2024 to $277.7 billion at 31
December 2025. The growth reflected large positive inflows from
external retail clients and our life businesses as well as positive market
movements. These increases were partly offset by reductions from
the partial disposal of our investment in IPAMC, following its IPO, and
the sale of Eastspring Investments Korea.
Earnings per share based on adjusted operating profit was 101.4
cents, representing an increase of 12 per cent, in part reflecting a 5
per cent reduction in the average number of shares in issue over the
year. Adjusted operating profit before tax increased 5 per cent to
$3,306 million compared with 2024. IFRS profit after tax for 2025
was $4,119 million (2024: $2,439 million on a constant exchange
rate basis, $2,415 million on an actual exchange rate basis), reflecting
the growth in adjusted operating profit and the gain on partial
divestment of our shares in IPAMC, together with improved short-
term market fluctuations in 2025 as compared with the prior year.
Capital management
The Group's regulatory capital position remains strong, with an
estimated shareholder surplus above the Group's Prescribed Capital
Requirement (GPCR) of $17.1 billion at 31 December 2025 (31
December 2024: $15.9 billion on an actual exchange rate basis) and
a cover ratio of 262 per cent (31 December 2024: 280 per cent). Our
free surplus ratio at 31 December 2025 was 221 per cent9 (31
December 2024: 234 per cent).
A total dividend of 26.60 cents per share was approved for 2025, up
15 per cent, with a 2025 second interim dividend of 18.89
cents per share.
In August 2025, the Group provided a capital management update.
In this update we explained that, given the Group's capital strength
and the inflection point reached in our operating free surplus
generation, we have shifted our capital allocation framework towards
a total return orientation. Our dividend policy, which remains
unchanged, is to grow dividends broadly in line with the Group’s net
operating free surplus generation after allowing for new business
investment, central costs and investment in capabilities. In addition to
the ordinary dividend, the Board will now consider making additional
recurring returns of capital out of the annual flow of capital
generation. Capital returns will be set taking into account the Group's
financial condition and prospects, applicable capital and solvency
requirements, investment opportunities, market conditions and the
general economic environment.
In the near term, this results in the following expectations:
An increase of more than 10 per cent in the total ordinary dividend
per share for each of 2026 and 2027; and
Additional returns of capital to shareholders: $500 million of share
buybacks in 2026 and $600 million in 202710.
In addition, we will make additional returns of $700 million in 2026
and plan $700 million in 202710 from the net proceeds from the
recently completed IPO of IPAMC.
Overall we expect that more than $7 billion will have been returned to
shareholders over the period 2024–2027.
Further details on the Group's revised capital allocation framework
and dividend policy are included in the Financial review.
28 Prudential plc Annual Report 2025
Strategic and operating review continued
Progress within our three strategic pillars
Icon-Technology.jpg
Technology-powered distribution
Prudential’s diversified distribution platform
is focused on growth and innovation. It is
centred around agency and bancassurance;
in agency we are focused on improving
productivity and quality recruitment; in
bancassurance we are supported by
partnerships with quality banks in Asia and
Africa.
Agency
2025 $m
2024 $m
AER change %
CER change %
CER change
excluding
disposed
entities 8 %
Agency
new
business
profit
1,560
1,507
4%
3%
4%
Our agency channel remains central to the Group’s growth strategy
and is a significant competitive advantage, representing over half of
Group new business profit in 2025. We continue to make progress
with our ambition to more than double new business profit per active
agent and deliver a two-and-a-half to three times increase in agency
new business profit from 2022 levels by 2027. Strengthened agent
quality and enhanced productivity were features of the channel's
transformation in 2025. Over the period 2022 to 2025, the
compound average growth rate of new business profit generated by
the agency channel is 19 per cent in total.
We remain focused on the key drivers of growth: driving upward
mobility of agents to the Million Dollar Round Table (MDRT) level,
recruiting high quality agents and using technology, including AI, to
support increased productivity and agent activation. To support this,
we are carrying out a substantial investment programme which made
good progress in 2025. This included enhancing our recruitment
proposition and selection processes, with an increasing focus on
quality. During 2025 we increased the contribution to APE sales from
our MDRT qualifiers, supported by AI-enabled bespoke digital
learning & development programmes, and solidified our position as
the second-largest MDRT agency force globally.
Agency new business profit grew 3 per cent year‑on‑year to $1,560
million (an increase of 4 per cent excluding the three businesses we
exited in Africa), supported by higher sales volumes, with APE sales up
1 per cent to $2,778 million and continued margin improvement. This
performance reflects an uplift in agent productivity and quality across
multiple markets.
Growth in agency new business profit was driven by our developed
markets of Hong Kong and Singapore, supported by our emphasis on
quality recruitment, targeted upskilling programmes and expansion of
our health and protection proposition. Hong Kong continued the
successful execution of quality recruitment initiatives such as
PRUVenture, coupled with continued upskilling and a focus on upward
mobility. 2025 also saw the launch of a first-in-market whole life
limited pay hospital cash protection plan in Hong Kong. In Singapore
agency momentum built in the second half of the year, reflecting
improvement in agent productivity.
In our emerging ASEAN markets, our focus is on quality agent
recruitment and while overall active agent numbers declined in the
year, new business profit per active agent rose. Following the success
of PRUVenture in Hong Kong, we are expanding this recruitment
initiative to these markets. In 2025 we launched PRUVenture in
Malaysia and saw promising growth in active agents in the second
half of 2025 compared with the first half. This helped deliver double-
digit growth in agency new business profit in the second half
compared with the same period in the prior year.
Market innovation continued with the launch of a generative AI‑led
performance management platform (PruAction) in Singapore,
providing real‑time insights to support agent productivity
improvements and goal achievement. Rollout to additional markets is
planned for 2026.
Driving agent productivity
We delivered a 15 per cent increase in monthly new business profit
per active agent in 2025, with productivity gains in the second half of
the year double those in the first. These improvements were led by
strong upward mobility in the affluent plus segment and high‑value
MDRT cohorts across Singapore, Malaysia, Indonesia and Africa.
Our long‑term global partnership with MDRT.org continued to support
uplift in agent capabilities through bespoke learning and
development. Our MDRT agents grew their APE sales by 4 per cent in
the year and contributed 59 per cent of agency new business profit in
2025.
While productivity improved, overall monthly average active agents
numbered 57,000, lower year‑on‑year, with declines in emerging
ASEAN markets, particularly the Philippines and Vietnam. This, in part,
reflects management actions to accelerate quality‑driven
transformation in these historically mass‑recruitment markets. In
contrast, Hong Kong, Singapore and Malaysia recorded strong
momentum in the second half of the year with monthly average
active agent numbers higher than in the first half, supported by
quality recruitment and enhanced upskilling initiatives.
Quality Recruitment
Our focus is on attracting and enabling agents who can deliver
sustained performance and, in particular, drive increased health and
protection as a proportion of our sales mix.
Our PRUVenture quality‑focused recruitment programme continued
to scale across markets, driving higher activation and sustained
productivity, led by Malaysia where PRUVenture recruits in 2025
delivered six times higher APE sales per agent compared with
non‑PRUVenture recruits. Following strong results in Hong Kong and
Malaysia we will continue to roll out best practices to other ASEAN
emerging markets.
These outcomes demonstrate the success of our strategy toward
building high‑quality, professional agency teams with strong
long‑term potential.
Upskilling our agency force
In 2025 we moved into the next phase of our company‑wide
transformation programme to build a full‑time, professional and
advisory‑led agency channel. Key initiatives included:
Enhancing recruitment propositions, selection processes and leader
capability development;
Scaling learning and development curricula, including AI‑enabled
and digital learning;
Deploying real‑time performance insights through GenAI tools
such as PruAction; and
Strengthening our propositions for relevant segments of customers
across Hong Kong, Singapore, Malaysia and Indonesia to improve
client service and deepen long‑term relationships.
29 Prudential plc Annual Report 2025
These investments are creating a future‑fit, tech‑enabled agency
force equipped to meet evolving customer needs.
Bancassurance
2025 $m
2024 $m
AER change
%
CER change
%
Bancassurance new
business profit
1,033
793
30%
27%
Prudential’s bancassurance business continues to strengthen as a
core component of our technology‑enabled distribution strategy. By
combining deep partnerships with leading banks and increasingly
sophisticated digital capabilities, we are improving the reach, quality
and consistency of customer engagement across our Asian and
African markets. Our long‑term focus remains on scaling high‑quality
growth, broadening customer access and enhancing partner
Icon-transforming.jpg
productivity in a disciplined and sustainable way.
In 2025, our bancassurance channel delivered another year of strong
progress towards our 2027 ambition to increase new business profit
to one‑and‑a‑half to two times the 2022 level. Full year
bancassurance new business profit reached $1,033 million,
representing a 27 per cent increase compared with the prior year. This
performance reflects sustained execution across markets, with 13
markets delivering double-digit growth, and the continued
effectiveness of our product and distribution strategies.
This growth was underpinned by disciplined volume expansion, with
APE sales increasing 11 per cent to $2,873 million, and margin
enhancement supported by new product introductions, repricing
actions and favourable mix effects.
Deepening regional and local partnerships
Our bancassurance success continues to be driven by longstanding
regional partnerships—for example with Standard Chartered Bank
(SCB) and CITICand complemented by strong contributions from
local partner networks. Through co‑developed distribution models and
targeted capability building, we generated over 200,000 new-to-
bancassurance customers from strategic partners in 2025.
We continue to broaden our reach with new partners such as BSI in
Indonesia and CIMB in Singapore. The activation of our strategic
partnership with BSI in Indonesia has expanded our access to the
high‑potential Syariah segment. A broad suite of protection and
savings products has been introduced, enabling BSI to contribute
meaningfully to Indonesia’s bancassurance business with over 7,500
new customers since inception.
Beyond exclusive partnerships, non‑exclusive relationships delivered 7
per cent APE sales growth, reinforcing the resilience and diversity of
our bancassurance distribution platform.
Expanding Solutions for all customer segments
We continue to enhance our product suite, ensuring that customers
benefit from solutions that reflect their evolving financial, health and
protection needs. Key developments during the year include:
Launch of a first‑in‑market whole life limited pay hospital cash
protection plan in Hong Kong;
Introduction of a combined critical illness and savings solution for
SCB Malaysia customers;
A new high‑end medical plan for bank partners in Taiwan;
Wealth and legacy planning solutions for high‑net‑worth
customers, including a new legacy protection plan in Hong Kong
and Whole Life Legacy offerings in Malaysia, Taiwan, Indonesia
and Thailand; and
Mass‑market propositions through the BSI partnership, including
PruSafar, designed for customers undertaking the Hajj.
These developments further strengthen the breadth and relevance of
our customer propositions.
Partner Capability and Digital Enablement
Digital and analytics‑driven enhancements remain central to
improving customer journeys and advisor productivity. We continue
to embed data‑led tools that support more personalised engagement
and improve sales effectiveness across partner networks.
Supporting bank partner capability remains a priority. In 2025, in
partnership with SCB, we delivered holistic training to over 150 SCB
employees across key roles in the bancassurance partnership. In
2026, we will extend this effort, scaling reach to sales leaders and
integrating AI‑enabled coaching to further enhance partner
effectiveness.
Transforming the health business model
We continue to make strong progress in
transforming our health business, an
important component of our wider health
and protection offerings. Our dedicated
health operating model has now been in
place for two years, and we are building
momentum across product innovation,
advanced claims and provider management
and empowering more sales teams to
become champions of health.
In 2025, our health and protection business contributed 36 per cent
of total new business profit. Of this, health new business represented
one quarter at $265 million, an increase of 3 per cent from the prior
year. New business profit from the health business has increased at
an average rate of 12 per cent from 2022 to 2025, reflecting our
disciplined product repricing, improved new business margin and a
continued focus on portfolio sustainability.
We took decisive actions to keep healthcare affordable for customers.
Against a backdrop of double‑digit medical inflation across many of
our markets, we contained our medical cost growth to single digit by
renegotiating provider contracts, strengthening claims management,
increasing our focus on Group fraud, waste and abuse management,
which lead to savings of over $100 million in 2025, and embedding
more sustainable product design.
Following our announcement to establish a standalone health
insurance business in India, we are progressing on regulatory
approvals and operational readiness, positioning us for a launch in the
near future.
This year, we refreshed our health value proposition, anchored by a
long-term vision: To give peace of mind to every patient in Asia and
Africa, and a customer promise: Help when you need it most. A
Prudential health policy provides customers with peace of mind,
ensuring that when care is needed, they are protected. Throughout
the journey, we help customers understand what is happening, and
what to expect next.
We introduced the Peace of Mind Plan as a clearer articulation of our
health strategy, focused on five actions: tailored propositions;
operational excellence; end worry and hassle; guide patients at every
step; and make sales teams champions of health.
Tailored propositions
We continue to develop innovative, segment-specific, integrated
propositions that address diverse customers' needs across our
markets. In Hong Kong, we launched Encash, combining health,
protection and savings to meet evolving customer needs for financial
security and peace of mind. This innovation reflects our strategy to
30 Prudential plc Annual Report 2025
Strategic and operating review continued
differentiate through customer-centric design and long-term value
creation.
In 2025, we provided cover to over 540,000 new health insurance
customers11 across Asia, reflecting strong demand for our
differentiated health proposition and the effectiveness of our
segmented product strategy.
Operational excellence
We continue to strengthen our claims, underwriting and fraud, waste
and abuse management, to better manage medical costs and keep
healthcare affordable. In 2025, we deployed a GenAI solution in close
partnership with Google to support medical claim adjudication in
Malaysia. We also introduced Data Insights from Claims Experience
(‘DICE’) in Indonesia and Malaysia, alongside our Group fraud, waste
and abuse framework with market-specific operating models.
We also continue to enhance our health underwriting capabilities
through data-driven, inclusive guidelines and AI-powered solutions
designed to increase underwriting automation and efficiency. In
Hong Kong, we launched MedScreen+, an innovative AI underwriting
tool to provide a faster, simpler and more transparent underwriting
process for underwriters, while supporting our financial consultants
with instant and indicative underwriting results for customers.
End worry and hassle
We continue to enhance our health customer journey by expanding
self-service capabilities in PRUServices. In 2025, we launched core
health functionalities that allowed customers to track the status of
their claims and submit claims efficiently in Singapore, Malaysia and
Indonesia, enhancing the overall claims experience and reducing the
servicing burden on our agents.
Guide patients at every step
We continue to build Guided Care - our signature experience designed
to support our customers end-to-end, from symptom triage and
appointment booking to post-care follow-up, supported by our
PRUHealth team nurses. In 2025, we launched pilots in Hong Kong
and Indonesia to facilitate breast cancer screening appointments and
validated that patients value additional support when they need it
most.
We also accelerated the development of a tiered regional provider
network to enhance control over medical claims costs and improve
health outcomes, delivering the annualised claims savings as
previously outlined.
Make sales teams champions of health
We are empowering our sales teams to sell health products more
effectively through targeted training and enhanced performance
management. Technology also played a role: in Singapore, we
introduced a Health AI chatbot to help agents access information
more quickly, alongside recognition programmes that incentivise
health sales. Together, these actions supported over 48,000 active
health agents across our health priority markets in selling health
policies during the year.
icon-enhancing.jpg
Enhancing customer experiences
At Prudential, we are relentlessly focused on
serving customers well. We believe that
satisfied, loyal customers help us drive higher
customer lifetime value. We have been
making good progress to achieve our vision of
enhancing customer experience.
We remain firmly committed to delivering best‑in‑class experiences
that earn the long‑term trust of our customers. Our ambition is to
achieve top‑quartile performance in the relationship net promoter
score (rNPS), a measure of how likely customers are to recommend
Prudential, and to reach customer retention rates of 90–95 per cent
by 2027. As at full year 2025, six of our business units7 were
performing in the top quartile based on rNPS, reflecting continued
year‑on‑year improvement in advocacy and satisfaction. Eight out of
ten business units improved their rNPS in 2025 compared with 2024.
Customer retention increased by 1 percentage point to 88 percent,
illustrating further progress toward our 2027 target.
These outcomes demonstrate the strength of our customer‑centric
approach and the impact of our strategic focus on delivering
consistently positive experiences.
Compelling and differentiated propositions for every stage
of life
We continue to design and deliver customer‑led propositions tailored
to the evolving needs of individuals and families across our markets.
Our product suite remains comprehensive and aligned to diverse life
stages, addressing health, protection and wealth needs across income
segments. Highlights in 2025 include:
Health and Protection:
In Malaysia, PRUWith You Plus offers a flexible plan with an
increasing sum assured, enabling customers to adapt their
coverage over time. It also strengthens family protection by
providing additional children’s coverage at no extra cost, without
required underwriting.
In Hong Kong, we introduced Prime Vantage Prestige Protector,
a single‑premium life protection product launched in December
2025. It enhances legacy planning flexibility, provides updated
guaranteed death benefits, and extends coverage to the juvenile
segment, with streamlined onboarding for
high‑net‑worth clients.
In Taiwan, we expanded our participating product suite by
integrating health and protection benefits, offering solutions
tailored to needs such as critical illness, severe cancer, and
all‑cancer protection.
Savings and Investment – We continue to strengthen our wealth
offerings in key markets:
In Hong Kong, the Entrust Multi‑Currency Plan launched in
February meets increasing demand for currency flexibility,
supporting advanced legacy planning and multi‑currency wealth
solutions.
In Singapore, we expanded our high‑net‑worth proposition with
a multi‑pay Indexed Universal Plan, building on the success of
the earlier single‑premium version. This offering enables high-
net-worth clients to grow, protect and transfer wealth
across generations.
31 Prudential plc Annual Report 2025
Delivering a seamless, technology-enabled customer journey
Delivering consistently excellent customer experiences requires
integrated digital capabilities embedded across the customer
lifecycle. In 2025, we accelerated this transformation through
upgrades to our digital servicing platforms and continued investment
in data and automation.
A key milestone this year was the enhancement of PRUServices, our
digital self‑service platform, which now incorporates real‑time
feedback to further elevate customer journeys. PRUServices is live in
nine business units7 as of March 2026. Increased adoption of the
platform demonstrates meaningful channel shift towards digital
self‑service. The proportion of new business-processing through auto-
underwriting was 70 per cent in December 2025.
We are also leveraging artificial intelligence across several customer
touchpoints. AI‑enabled claims adjudication is improving speed,
accuracy and efficiency in claims processing, enhancing overall
satisfaction while supporting operational scalability.
Building advocacy for lifetime value
We continue to strengthen how we engage customers through
personalised, timely, and data‑led interactions. Our Customer
Engagement Platform (CEP)a key enabler of long‑term advocacy—
is now active across ten business units7. CEP enables us to tailor
communications by using AI to trigger engagement based on
real‑time events, using timing and content that is likely to be the most
valued by the customer.
In 2025, over $300 million of APE sales were generated from
customers who interacted with Prudential via the platform,
demonstrating the material commercial impact of enhanced
engagement. We will continue to expand the depth and intelligence
of CEP through AI‑powered personalisation and data‑driven insights
to further improve lead quality and nurture long‑term customer
relationships.
Notes
(1) The objectives assume exchange rates at December 2022 and are based on regulatory and solvency regimes applicable across the Group at the time the objectives were
set. The objectives assume that the same TEV and free surplus methodology will be applicable over the period and no material change to the economic assumptions will
occur.
(2) As reported at full year 2025 unless otherwise specified. Sources include formal (eg competitors' results releases, local regulators and insurance association) and informal
(industry exchange) market share. Ranking based on new business (APE sales, weighted new business premium, retailed weighted received premium, full year premium or
weighted first year premium) or gross written premium depending on availability of data. Hong Kong ranking based on APE sales. Rankings in the case of Mainland China,
Taiwan and Myanmar are among foreign insurers, while for India they are among private companies. Markets based on nine months ended September 2025: Mainland China,
Hong Kong, three months ended March 2025: PPMZ (Africa), full year 2024: Laos, Nigeria (Africa), Uganda (Africa), Zambia (Africa) and full year 2023: Ghana (Africa) and Kenya
(Africa).
(3) As reported at full year 2025. Sources include local regulators, asset management association, investment data providers and research companies (eg Morningstar, Lipper).
Rankings are based on total funds under management (including discretionary funds, where available) of onshore domiciled funds or public mutual funds of the respective
markets.
(4) Source: Swiss Re Institute - gross written premium growth 2015 to 2035 in Asia excluding Australia, Japan, and Korea.
(5) As in previous years, we discuss our performance in this report on a constant currency basis, unless stated otherwise. We discuss our financial position on an actual exchange
rates basis, unless otherwise noted. See note A1 to the IFRS financial statements for more detail on our exchange rate presentation. The definitions of the key metrics we
use to discuss our performance are set out in the "Definitions of performance metrics" section later in this document.
(6) Based on full year 2024 data from local regulators, industry associations and Prudential internal data. Estimates are based on market intelligence, if data is not publicly
available.
(7) Business units equate to legal entities in this instance.
(8) Growth rate excluding disposed of Beneficial Africa businesses (Cameroon, Togo, Cote de Ivorie) from 2025 and 2024 comparatives.
(9) Free surplus ratio at 31 December 2025 includes the net proceeds received from the IPO of IPAMC
(10) Subject to Hong Kong Insurance Authority approval.
(11) All individuals covered by new health policies.
32 Prudential plc Annual Report 2025
Our business model
We are Prudential.
For every life, we are partners.
For every future, we are protectors.
Key resources, relationships
and differentiators
Customers and Brand
Prudential focuses on delivering high‑quality customer experiences
that build long‑term trust and value. We are a trusted household
brand with a nearly 180–year legacy.
We are investing in digital capabilities to strengthen service
efficiency and personalise engagement.
Markets
Few businesses have the breadth of our access to the world’s
fastest-growing insurance markets across Asia and Africa, which
have low insurance penetration and a large health protection gap.
We hold top-three positions in seven out of the 14 Asian life markets
and two out of the five African life markets in which we have a
presence1.
Eastspring, our in-house asset manager, spans 10 markets, manages
$277.7 billion of assets and occupies top-10 positions in 6 of its
markets2.
Products
The Group offers customer‑led health, protection, savings and
investment solutions tailored to changing needs across life stages,
including high‑net‑worth and multi‑currency propositions.
We seek to develop new and enhanced propositions in each of our
markets to ensure we continue to meet the evolving needs of
our customers.
Distribution
Prudential has a multi-channel distribution platform of scale. We
have one of the largest agency forces in Asia, and we are the
number one independent insurer in Asia bancassurance.
We have scale in both agency and bancassurance channels with
around 57,000 average monthly active agents across 2025 and
more than 180 bank partners, 11 of which are strategic.
>
See more on our strategic pillars of technology
powered distribution, transforming the health
business model and enhancing customer
experiences on pages 28 to 31
How we create value
We exist to help people achieve financial security and peace of
mind by providing life insurance, health protection, and asset
management solutions across Asia and Africa. Our goal is to
deliver sustainable long-term value for customers, shareholders,
and communities.
Underpinned by our commitment to
sustainability
> p.98
Focusing on our rigorous risk management
> p.56
(1) See note (2) to the strategic and operating review for basis.
(2) See note (3) to the strategic and operating review for basis.
33 Prudential plc Annual Report 2025
Writing new business
We sell products designed to meet the
needs of customers and support our agents
in the sales process. We aim to write new
business that provides attractive returns to
our shareholders.
l
Key metric:
New business profit
Managing the monies and policies
of our existing customers
By putting the customer at the heart of
what we do, we seek to retain them
alongside managing the investments that
back their policies and the costs of running
our business.
l
Key metric:
Embedded value and funds under
management
Allocating capital
We reinvest the cash flow generated by
existing policies into new business and
extending our customer, digitally-
enabled distribution and health
capabilities, compounding the growth
of the business. These cash flows are
also used to meet our central costs and
pay recurring returns to shareholders.
l
Key metric:
Operating free surplus
generation from in-force
insurance and asset
management business
Value we create for stakeholders
Customers
We aim to deliver superior customer
experiences. Our mission is ‘to be the most
trusted partner and protector for this
generation and generations to come, by
providing simple and accessible financial
and health solutions’. How we are
delivering for our customers will be
assessed against our ambition to achieve
top quartile relationship NPS by 2027 and
our customer retention rate.
Employees
We provide an inclusive working
environment where we develop talent,
reward performance, protect our people
and value our differences. We measure
success for our employees through
engagement scores from annual surveys.
Shareholders
We can accelerate value creation for our
shareholders and other stakeholders by
exercising operational and financial
discipline as we execute our strategy. Our
ambition is to grow new business profit at
a CAGR of 15 to 20 per cent between
2022 and 2027 and to deliver at least
$4.4 billion of operating free surplus
generation from in-force insurance and
asset management business in 2027.
Communities
Our purpose reflects our commitment to
the wider communities in which we
operate, through meeting the underserved
needs of our markets and supporting a
more sustainable future. Our commitment
to sustainability is underpinned by our
ambition to achieve net zero by 2050 and
a 55% reduction in weighted average
carbon intensity (WACI) by 2030 against
our 2019 baseline.
6 business
units
with top quartile rNPS in 2025
Retention rate of 88% in 2025
Our ambition is
top quartile
employee engagement when compared
to our peers.
$2.8bn 2025 new business
profit (2024: $2.5bn)
$3.1bn 2025 OFSG from in-
force insurance and asset management
business (2024: $2.7bn)
$1.8bn capital returns to
shareholders in 2025 (2024: $1.4bn)
53%
2025 reduction in WACI from 2019
baseline
34 Prudential plc Annual Report 2025
Financial review
Delivering quality growth, maintaining a
strong balance sheet and enhancing
capital returns
Our financial performance in 2025 demonstrated the strength of our
business model and our balance sheet as we both delivered high
quality growth and enhanced capital returns to our shareholders.
In line with our guidance, we delivered double-digit growth across all
of our key financial performance metrics1. This performance
reinforces our confidence both in delivering double-digit growth in
2026 and in achieving our 2027 new business profit and gross
operating free surplus generation objectives2.
As we progressed along the path we set for ourselves to deliver our
2027 objectives, we reached an inflection point in our organic capital
generation. This, alongside the Group’s capital strength, underpinned
the update of our capital allocation framework in August 2025, where
we shifted towards a total return orientation.
In addition, we also completed a number of important actions
demonstrating our disciplined approach to capital allocation. These
included the initial public offering (together with an earlier private
placement, the IPO) of IPAMC in India, where we disposed of a
portion of our interest, reducing our holding from 49 per cent to 35
per cent, resulting in proceeds after deducting costs and tax of $1.4
billion. Other actions completed include the $2 billion share buyback
launched in 2024, and the sales of Eastspring Korea and our three
Francophone Africa businesses. We also issued our inaugural
Singapore dollar-denominated bond on attractive terms. Following
the conclusion of the litigation regarding the ownership of our
Malaysia conventional life business in 2025, we increased our holding
in this business to 70 per cent at an attractive price in January 2026.
2025 saw generally lower government bond yields, both in the US
and across many of our Asia markets. The US 10-year yield reduced to
4.3 per cent from 4.7 per cent at the end of 2024, with larger
reductions notable in Singapore and Indonesia.
Equity market performance was relatively volatile, but with many
indices recording double-digit growth over the year. The S&P 500
Index increased by 16 per cent, the MSCI Asia ex Japan Index
increased by 27 per cent and the Hang Seng Index increased by 28
per cent.
The period was also characterised by considerable foreign exchange
volatility, with the US dollar weakening compared with most global
currencies.
As in previous periods, we comment on our performance below in
local currency terms (expressed on a constant exchange rate basis) to
show the underlying business trends in periods of currency movement.
We discuss our financial position on an actual exchange rate basis,
unless otherwise noted. All metrics used by management to assess
performance (along with IFRS profit after tax) are before deducting
the amount attributable to non-controlling interests, unless otherwise
stated in the definition. Balance sheet metrics are presented net of
non-controlling interests. As previously indicated, from the start of
2025, the Group adopted the ‘Traditional Embedded Value’
framework for embedded value reporting, and all related disclosures
are presented on this basis. The definitions of the key metrics we use
to discuss our performance in this report are set out in the 'Definitions
of performance metrics' section later in this document.
We continued to build our record of high-quality, double-digit growth,
with new business profit up 12 per cent. This reflects the benefit of
our diversified platform across Asia and Africa, and across distribution
channels, driving consistent double-digit growth in every quarter of
the year. We continue to prioritise profitable new business with
attractive capital generation profiles and, accordingly, new business
margins increased by two percentage points. Over one third of our
new business profit is from health and protection products, and a
further half from participating and linked savings products, limiting
our market risk exposure.
Operating free surplus generated from in-force insurance and asset
management grew by 15 per cent, marking an inflection point in the
trajectory of one of our key financial performance metrics,
consistent with the path we set out to deliver our 2027 objective as
we grow our business and take strategic actions to improve our in-
force performance.
These actions, particularly in health claims management and in
containing costs, have resulted in a material reduction in the level of
adverse operating variances impacting operating free surplus
generated. The total of changes in operating assumptions, experience
variances and other items was $(275) million in 2025 and included
$(230) million of investment in enhancing our customer, distribution,
health and technology capabilities, in line with our strategy. The
residual amount of $(45) million was down from $(107) million
in 2024.
35 Prudential plc Annual Report 2025
Our embedded value operating profit was up 15 per cent, driven by
growth in new business and in-force profit, supported by broadly
stable central expenditure. This resulted in an increase in Group
embedded value. Group TEV equity at 31 December 2025 was
$37,803 million (31 December 2024: $34,267 million), equivalent to
$14.83 per share (31 December 2024: $12.89 per share on an actual
exchange rate basis), an increase of 15 per cent. Our operating return
on embedded value improved one percentage point to 15 per cent.
IFRS adjusted operating profit after tax was up 7 per cent and,
combined with a 5 per cent reduction in the weighted average
number of shares driven by the share buyback, resulted in basic
earnings per share based on adjusted operating profit growing by 12
per cent. Our CSM rose 14 per cent (on an actual exchange rate basis)
to $25.0 billion in the year, primarily reflecting strong new business
CSM growth of 9 per cent and favourable economic and foreign
exchange impacts.
After the net positive impact of short-term market fluctuations
(including interest rates) and the overall benefit of corporate
transactions, driven by the gain on disposal of a portion of our
interest in IPAMC, IFRS profit after tax was $4,119 million (2024:
$2,415 million on an actual exchange rate basis, $2,439 million on a
constant exchange rate basis). This profit, along with $443 million of
positive foreign exchange rate movements but partially offset by
$(1,828) million of returns to shareholders, led to an increase in IFRS
shareholders' funds, which were up 15 per cent to $20,117 million at
31 December 2025 (31 December 2024: $17,492 million).
Our IFRS net asset value per share and adjusted total comprehensive
equity per share rose to $7.90 and $16.51 per share respectively (31
December 2024: $6.58 and $13.79).
Our operating return on IFRS shareholders' equity was 14 per cent
(2024: 14 per cent).
Our capital allocation framework continues to target holding a
resilient regulatory capital position. Our period-end GWS shareholder
cover ratio was 262 per cent.
As part of our regular financing plans, we issued SGD 600 million
(USD 462 million, net of costs) of subordinated debt at an attractive
coupon of 3.8 per cent – an inaugural raising of debt in an Asian
currency further demonstrating our credit standing and access to
capital. At 31 December 2025, our Group leverage ratio (Moody's
basis) was 13 per cent, unchanged from the end of 2024. During the
year, S&P Global Ratings upgraded the Financial Strength rating of
Prudential's core entities to ‘AA’ from ‘AA-’, consistent with our
ambition to remain an ‘AA’ company and reflecting our balance
sheet strength.
This balance sheet strength, together with the progress of the
business and the trajectory of our operating free surplus generation,
enabled us to shift our capital allocation framework towards a total
return orientation.
Our priorities in allocating capital under our capital management
framework and our dividend policy, which is unchanged, is set out
later in this section. We announced in August 2025 a revision to this
framework which set out our expectations for the following in the
near term:
An increase of more than 10 per cent in the total ordinary dividend
per share for each of 2026 and 2027; and
Additional returns of capital to shareholders: $500 million of share
buybacks in 2026 and $600 million in 20277 in addition to the
return of the net proceeds from the IPO of IPAMC.
We will continue to assess the deployment of free surplus in the
context of the Group's growth aspirations, leverage capacity and
liquidity and capital needs, based on the free surplus ratio. We seek to
operate with a free surplus ratio of between 175 per cent and 200 per
cent. At 31 December 2025 the free surplus ratio was 221 per cent
lower than last year as we executed our plans to return capital to
shareholders, returning $1.2 billion in 2025 as we completed our $2
billion share buyback programme launched in 2024. Excluding the net
proceeds received from the IPO of IPAMC, the free surplus ratio was
204 per cent. If the free surplus ratio is above the operating range
over the medium term, and taking into account opportunities to
reinvest at appropriate returns and allowing for market conditions,
capital will be returned to shareholders.
In line with the dividend policy, the Board has approved a second
interim dividend of 18.89 cents per share (2024 16.29 cents per
share). When combined with the first interim dividend, the Group’s
total 2025 dividend is 26.60 cents per share, an increase of 15 per
cent over 2024. We launched a $1.2 billion buyback in January 2026
comprising $500 million of recurring capital returns and $700 million
of net proceeds from the IPAMC IPO. The balance of the net
proceeds from the IPAMC IPO will be returned to shareholders
during 20277.
36 Prudential plc Annual Report 2025
Financial review continued
IFRS profit
Actual exchange rate
Constant exchange rate
2025 $m
2024 $m
Change %
2024 $m
Change %
Hong Kong
1,219
1,069
14
1,070
14
Indonesia
250
268
(7)
258
(3)
Mainland China
411
363
13
363
13
Malaysia
410
338
21
361
14
Singapore
706
693
2
709
Growth markets and other
614
688
(11)
689
(11)
Insurance business
3,610
3,419
6
3,450
5
Asset management
329
304
8
301
9
Total segment profit
3,939
3,723
6
3,751
5
Other income and expenditure
Net investment return and other items
(41)
21
n/a
21
n/a
Interest payable on core structural borrowings
(184)
(171)
(8)
(171)
(8)
Corporate expenditure
(237)
(237)
(237)
Other income and expenditure
(462)
(387)
(19)
(387)
(19)
Restructuring costs
(171)
(207)
17
(207)
17
Adjusted operating profit before tax
3,306
3,129
6
3,157
5
Non-operating items:
Short-term interest rate and other market fluctuations
120
(105)
n/a
(97)
n/a
Gain (loss) attaching to corporate transactions
1,515
(71)
n/a
(74)
n/a
Profit for the year before tax
4,941
2,953
67
2,986
65
Adjusted operating profit before tax
3,306
3,129
6
3,157
5
Tax on operating items
(534)
(547)
2
(555)
4
Adjusted operating profit after tax
2,772
2,582
7
2,602
7
Short-term interest rate and other market fluctuations
120
(105)
n/a
(97)
n/a
Gain (loss) attaching to corporate transactions
1,515
(71)
n/a
(74)
n/a
Tax (charge) credit attributable to items above
(288)
9
n/a
8
n/a
Profit for the year after tax
4,119
2,415
71
2,439
69
IFRS earnings per share
Actual exchange rate
Constant exchange rate
2025
2024
Change %
2024
Change %
Basic earnings per share based on adjusted operating profit after
tax
101.4¢
89.7¢
13
90.2¢
12
Basic earnings per share based on IFRS profit after tax
154.2¢
84.1¢
83
84.8¢
82
Adjusted operating profit reflects the fact that the assets and
liabilities of our insurance businesses are held for the longer term.
Consequently, the Group believes that the trends in underlying
performance are better understood if the effects of short-term
fluctuations in market conditions, such as changes in interest rates or
equity markets, are excluded.
Group IFRS adjusted operating profit was $3,306 million, an increase
of 5 per cent, reflecting a 5 per cent increase in profits from our long-
term insurance business and a 9 per cent increase in adjusted
operating profit generated by Eastspring, our asset management
business. While corporate expenditure was stable, central costs
reflected increased interest costs from the additional debt issued in
the year and reduced interest income on central cash balances.
Earnings per share, based on adjusted operating profit, net of tax and
non-controlling interest, was 101.4 cents, an increase of 12 per cent
(2024: 90.2 cents using a constant exchange rate).
Detailed discussion of IFRS financial performance by segment,
including analysis of the asset management business, is presented in
the section 'Segment discussion'.
37 Prudential plc Annual Report 2025
Adjusted operating profit after tax
The table below sets out the Group’s adjusted operating profit after tax by segment as described in section B of the notes to the IFRS financial
results.
Actual exchange rate
Constant exchange rate
2025 $m
2024 $m
Change %
2024 $m
Change %
Hong Kong
1,126
971
16
972
16
Indonesia
198
218
(9)
210
(6)
Mainland China 3
411
363
13
363
13
Malaysia3
320
264
21
281
14
Singapore
603
594
2
608
(1)
Growth markets and other3
491
531
(8)
531
(8)
Insurance business
3,149
2,941
7
2,965
6
Asset management
305
275
11
272
12
Total segment profit
3,454
3,216
7
3,237
7
Other (including central items and restructuring costs)
(682)
(634)
(8)
(635)
(7)
Adjusted operating profit after tax
2,772
2,582
7
2,602
7
Insurance business analysis of operating profit drivers
The table below sets out the key drivers of the Group’s adjusted operating profit for the insurance business as described in note B1.3 of the IFRS
financial results.
Actual exchange rate
Constant exchange rate
2025 $m
2024 $m
Change %
2024 $m
Change %
Adjusted release of CSM4
2,550
2,333
9
2,358
8
Release of risk adjustment
285
268
6
271
5
Experience variances
(51)
(81)
37
(85)
40
Other insurance service result
(135)
(68)
(99)
(69)
(96)
Adjusted insurance service result
2,649
2,452
8
2,475
7
Net investment result on longer-term basis
1,163
1,146
1
1,154
1
Other insurance income and expenditure
(103)
(89)
(16)
(90)
(14)
Share of related tax charges from joint ventures and associates
(99)
(90)
(10)
(90)
(10)
Insurance business
3,610
3,419
6
3,449
5
The release of CSM is the principal source of our IFRS 17 insurance
business adjusted operating profit. The adjusted CSM release3 in
2025 of $2,550 million (2024: $2,358 million) equates to an
annualised release rate of 9.5 per cent (2024: 9.5 per cent).
The release of the risk adjustment of $285 million (2024: $271
million) represents the run-off of non-market risk in the year as
policies move closer to maturity. As expected, this release is a
relatively stable proportion of the opening balance as compared with
the corresponding rate in the prior year.
Experience variances of $(51) million (2024: $(85) million) largely
comprise expense variances reflecting the investment in our strategic
pillars consistent with our strategy. The variance has reduced from the
prior year reflecting improved claims experience, following ongoing
actions taken in our health business.
The other insurance service result of $(135) million (2024: $(69)
million) primarily reflects the small losses on contracts that are
described under IFRS 17 as ‘onerous’, either at inception or because
changes in the period result in the CSM being exhausted. The amount
shown in adjusted operating profit represents all losses on contracts
classified as onerous; for example, it reflects both economic and non-
economic movements. The trends seen at half year 2025 have
continued, with improvements in Mainland China more than offset by
the effect of falling interest rates on our Singapore business and
ongoing challenges in the Vietnam market. While classified as
'onerous' under IFRS 17, it does not mean these contracts are not
profitable overall as the CSM does not allow for real-world returns,
which are earned over time. or for profits earned in prior periods.
The net investment result of $1,163 million (2024: $1,154 million)
largely reflects the long-term return on assets backing shareholders'
equity within the life businesses and long-term spreads on business
not accounted for under the variable fee approach. The marginal
increase in the year reflects the rise in opening shareholders' assets
following the growth of the business, offset by remittances from
insurance businesses to the Group centre, with moderate growth in
spread income given the effect of derisking actions in our Mainland
China business.
Other income and expenditure of $(103) million (2024: $(90) million)
mainly relates to expenses that are not directly related to an
insurance contract as defined under IFRS 17.
Movement in contractual service margin
The CSM balance represents a discounted stock of unearned profit,
which will be released over time as services are provided. This balance
increases due to additions from profitable new business contracts sold
in the period and the unwind of the discounting applied to the in-
force book. It is also updated for any changes in expected future
profitability, where applicable, including the effect of short-term
market fluctuations for business measured using the variable fee
approach. The release of the CSM, which is the main driver of
adjusted operating profit, is then calculated after allowing for these
movements.
38 Prudential plc Annual Report 2025
Financial review continued
In a normalised market environment, if the contribution from new business and the unwind of the CSM balance is greater than the rate at which
services are provided, then the CSM balance will increase. The new business added to the CSM will, therefore, be an important factor in building
the CSM, and we expect the compounding effect from the new business added to the CSM over time to support growth in IFRS 17 adjusted
operating profit in the future.
The table below sets out the movement of CSM over the period.
Contractual service margin net of reinsurance
Actual exchange rate
2025 $m
2024 $m
CSM at 1 January (net of reinsurance)
21,960
21,012
New contracts in the year
2,835
2,596
Unwind*
1,784
1,731
Balance before variances, effect of foreign exchange and CSM release
26,579
25,339
Economic and other variances
332
(671)
Balance before release
26,911
24,668
Release of CSM to income statement
(2,554)
(2,352)
Effect of movements in exchange rates
648
(356)
CSM at 31 December (net of reinsurance)
25,005
21,960
CSM relating to reinsurance attributable to policyholders
871
789
Related deferred tax adjustments
(2,853)
(2,604)
Less non-controlling interests
(1,072)
(977)
Adjusted shareholders' CSM at 31 December (net of reinsurance)
21,951
19,168
* The unwind of CSM presented in this table reflects the accretion of interest on general measurement model contracts, as presented in note C3.3 to the IFRS financial results,
together with the unwind of the CSM related to variable fee approach contracts on a long-term normalised basis. This differs from the presentation in note C3.3 to the IFRS
financial results by reallocating $1,479 million from economic and other variances to unwind.
CSM is presented gross of tax, this is to allow for tax on the future profits contained in the CSM.
Profitable new business in 2025 grew the CSM by $2,835 million
which, combined with the unwind of the CSM balance shown in the
table above of $1,784 million, increased the CSM by $4,619 million.
This increase exceeded the release of the CSM to the income
statement in the period of $(2,554) million, demonstrating the
strength of our franchise and its ability to deliver future growth in
CSM and ultimately adjusted operating profit.
Other movements in the CSM reflect economic and other variances to
update the CSM for changes in expected future profitability including
the impact of short-term market effects of business accounted for
under the variable fee approach. Movements in exchange rates had a
positive impact of $648 million on the closing CSM. Overall the CSM
grew by 14 per cent, or 9 per cent excluding the effect of economic and
other variances and exchange rates.
Other income and expenditure
Corporate expenditure of $(237) million is unchanged from the prior
year, reflecting continued control of head office costs. Interest
payable on core structural borrowings of $(184) million (2024: $(171)
million) reflects the additional interest on the additional SGD 600
million debt instrument issued in May 2025. Net investment return
and other items totalled $(41) million (2024: $21 million) reflecting
lower interest rates and lower average central cash balances. As
anticipated, restructuring costs were lower at $(171) million (2024:
$(207) million).
IFRS basis non-operating items
Non-operating items in the year consist of positive short-term interest
rate and other market fluctuations of $120 million (2024: negative
$(97) million) and $1,515 million of net gains from corporate
transactions (2024: net costs of $(74) million).
Short‑term fluctuations in interest rates and other market variables
had a net positive impact, reflecting falling interest rates across many
Asia markets during the year which contributed to valuation gains on
bond assets backing IFRS shareholder's equity. In addition, for the
Group's health and protection business under the general
measurement model (GMM), lower discount rates applied to net
positive future cash flows contributed to valuation gains on net future
profits recognised as assets on the balance sheet under the GMM
methodology. These effects were partially offset by developments in
Mainland China, where narrower credit spreads reduced the illiquidity
premium used in determining discount rates on GMM liabilities.
Gains from corporate transactions primarily represent the profit on
disposal, before tax, of a proportion of our interest in IPAMC on the
IPO of this entity.
IFRS effective tax rates
In 2025, the effective tax rate on adjusted operating profit was 16
per cent, similar to the effective tax rate in 2024 of 17 per cent. The
effective tax rate on total IFRS profit in 2025 was 17 per cent, broadly
in line with the effective tax rate in 2024 of 18 per cent.
In 2025 the new OECD global minimum tax rules were implemented
in Hong Kong, effective from 1 January 2025. This brings the whole
Prudential group into scope of the new tax rules. The IFRS tax charge
for 2025 includes $(23) million (2024: $nil) in respect of global
minimum tax.
Total tax contributions
The Group continues to make significant tax contributions in the
jurisdictions in which it operates, with $(1,353) million remitted to tax
authorities in 2025. This was higher than the equivalent amount of
$(1,086) million remitted in 2024 (on an actual exchange rate basis),
principally due to taxes paid on corporate transactions, mainly the
partial disposal of our investment in IPAMC.
39 Prudential plc Annual Report 2025
Tax strategy
The Group publishes its tax strategy annually which, in addition to complying with the mandatory UK (Finance Act 2016) requirements, also
includes a number of additional disclosures that provide insight into the Group’s tax contributions. An updated version of the tax strategy,
including 2025 data, is expected to be available on the Group’s website before 29 May 2026.
Value
New business profit was up 12 per cent to $2,782 million, driven by increased APE sales and positive pricing and product mix effects. Growth was
broad based, with growth in 13 of our 19 life insurance markets, and consistent, with double-digit growth in each quarter of 2025.
Segment APE, NBP and margin
2025 $m
2024 $m
AER change %
CER change %
New business margin
APE sales
New
business
profit
APE sales
New
business
profit
APE sales
New
business
profit
APE sales
New
business
profit
2025
2024
Hong Kong
2,221
1,221
2,063
1,091
8%
12%
8%
12%
55%
53%
Indonesia
258
118
262
110
(2)%
7%
2%
11%
46%
42%
Mainland China (Prudential's share)
621
282
464
221
34%
28%
34%
27%
45%
48%
Malaysia
436
118
406
105
7%
12%
%
5%
27%
26%
Singapore
938
436
870
419
8%
4%
5%
2%
46%
48%
Growth markets and other
2,187
667
2,137
580
2%
15%
%
12%
30%
27%
Total insurance business
6,661
2,842
6,202
2,526
7%
13%
6%
11%
43%
41%
Less central costs allocated to new
business
(60)
(62)
Total Group insurance business
6,661
2,782
6,202
2,464
7%
13%
6%
12%
42%
40%
Analysis of new business profit margin by quarter
New business profit ('NBP'), annual premium equivalent ('APE') sales and new business margin can be analysed by quarter as follows:
2025
2024 AER
2024 CER
NBP post
central costs
APE
New
business
margin on
APE
NBP post
central costs
APE
New business
margin on
APE
NBP post
central costs
APE
New business
margin on
APE
$m
$m
%
$m
$m
%
$m
$m
%
Q1
608
1,677
36%
545
1,625
34%
543
1,609
34%
Q2
652
1,610
40%
576
1,488
39%
588
1,526
39%
Q3
705
1,716
41%
616
1,527
40%
626
1,564
40%
Q4
818
1,659
49%
730
1,566
47%
740
1,590
47%
Foreign exchange adjustment
(1)
(1)
n/a
(3)
(4)
n/a
(2)
n/a
Total
2,782
6,661
42%
2,464
6,202
40%
2,495
6,289
40%
Our new business mix continues to reflect our focus on quality and higher-margin products, with 36 per cent of new business profit arising from
health and protection business.
A detailed discussion of new business performance by segment, including analysis of asset management business, is presented in the section
'Segment discussion'.
40 Prudential plc Annual Report 2025
Financial review continued
TEV basis results
TEV financial results
Actual exchange rate
Constant exchange rate
2025 $m
2024 $m
Change %
2024 $m
Change %
New business profit
2,782
2,464
13
2,495
12
Profit from in-force business
2,284
1,967
16
1,985
15
Insurance business
5,066
4,431
14
4,480
13
Asset management business
305
275
11
272
12
Operating profit from insurance and asset management businesses
5,371
4,706
14
4,752
13
Change in allowance for corporate expenditure and other central
costs incurred in the year
(454)
(414)
(10)
(414)
(10)
Operating profit for the year before restructuring costs
4,917
4,292
15
4,338
13
Restructuring costs
(165)
(197)
16
(196)
16
Operating profit for the year
4,752
4,095
16
4,142
15
Non-operating results
(81)
(566)
86
(575)
86
Profit for the year
4,671
3,529
32
3,567
31
Non-controlling interests' share of profit
(120)
(85)
(41)
Profit for the year attributable to equity holders of the
Company
4,551
3,444
Foreign exchange movements
781
(526)
Dividends, net of scrip dividends
(594)
(552)
Adjustment to non-controlling interest for Malaysia conventional
life business on 1 Jan 2024
(1,375)
Share repurchases/buybacks
(1,234)
(878)
Other equity movements
32
(17)
Net increase in Group TEV equity
3,536
96
Group TEV equity at beginning of year
34,267
34,171
Group TEV equity at end of year
37,803
34,267
% Operating profit/Group TEV excluding intangibles at beginning
of year
15
14
Group TEV equity
31 Dec 2025 $m
31 Dec 2024 $m
Represented by:
Hong Kong
14,460
13,876
Indonesia
1,350
1,256
Mainland China
3,238
2,860
Malaysia
3,861
3,254
Singapore
7,102
6,264
Growth markets and other
7,842
7,336
Non-controlling interests' share of embedded value
(1,667)
(1,585)
Embedded value from insurance business excluding goodwill
36,186
33,261
Asset management and other excluding goodwill
2,924
2,348
Provision for future central corporate expenditure
(2,086)
(2,078)
Group TEV
37,024
33,531
Goodwill attributable to equity holders
779
736
Group TEV equity at end of year
37,803
34,267
Group TEV equity per share
1,483¢
1,289¢
Group TEV operating profit increased by 15 per cent to $4,752
million, reflecting a 13 per cent increase in the operating profit for the
insurance business, a 12 per cent increase in the operating profit for
the asset management business and broadly stable central costs,
including restructuring costs. Operating profit as a percentage of
Group TEV excluding intangibles at the beginning of the year was 15
per cent (2024: 14 per cent).
Operating profit from insurance business increased to $5,066 million,
reflecting growth in new business and a 15 per cent increase in in-
force business profit to $2,284 million. The profit from in-force
business is driven by the expected return and the effects of operating
assumption changes and experience variances. The expected return
was 7 per cent higher at $2,547 million, reflecting a higher opening
balance to which the expected return is applied, given the growth in
the business in 2024. Operating assumption changes and experience
41 Prudential plc Annual Report 2025
variances were negative $(263) million on a net basis compared with
$(397) million in 2024 on a constant exchange rate basis.
The non-operating loss of $(81) million (2024: loss of $(575) million
on a constant exchange rate basis) reflects the impact of a reduction
in interest rates across many of our Asian markets with a
consequential reduction in the investment return assumptions (which
trend from current to long-term assumptions over time) with no
change in the long-term discount rate to offset. It also reflects, as
reported at the half-year, the effect on our Mainland China business
from the application of a more prudent valuation interest rate used to
discount local statutory reserves and from further actions to de-risk
our asset portfolio. This negative impact is offset by the profit on
disposal of a proportion of our interest in IPAMC on the IPO of this
entity.
Overall, TEV equity increased to 37.8 billion as at 31 December 2025
(31 December 2024: $34.3 billion). Of this $36.2 billion (31
December 2024 $33.3 billion) relates to the insurance business
operations, excluding goodwill attributable to equity shareholders and
before the provision for future corporate expenditure. This amount
includes our share of our India life business associate valued using
embedded value principles. The market capitalisation of 100 per cent
of this life business associate at 31 December 2025 was circa $10.5
billion, which compares with a publicly reported embedded value of
circa $5.6 billion at 30 September 2025.
TEV shareholders' equity on a per share basis at 31 December 2025
was 1,483 cents (31 December 2024: 1,289 cents).
Shareholders’ equity
Group IFRS shareholders' equity
2025 $m
2024 $m
Profit for the year
4,119
2,415
Less non-controlling interest
(141)
(130)
Profit after tax for the year attributable to shareholders
3,978
2,285
Exchange movements, net of related tax
443
(309)
External cash dividends
(594)
(552)
Share repurchases/buybacks
(1,234)
(878)
Adjustment to non-controlling interest
(857)
Other movements
32
(20)
Net increase (decrease) in shareholders’ equity
2,625
(331)
IFRS shareholders’ equity at beginning of the year
17,492
17,823
IFRS shareholders’ equity at end of the year
20,117
17,492
Adjusted contractual service margin (CSM) (net of reinsurance)
21,951
19,168
Adjusted total comprehensive equity 5
42,068
36,660
IFRS shareholders' equity per share 5
790¢
658¢
Adjusted total comprehensive equity per share5
1,651¢
1,379¢
Group IFRS shareholders’ equity increased from $17.5 billion at the start of 2025 to $20.1 billion at 31 December 2025. This increase reflects
$4.0 billion of profit earned in the period, including the profit from the disposal of the Group’s partial interest in IPAMC that we plan to return to
shareholders, and positive exchange movements of $0.4 billion, partly offset by dividend payments and share buybacks of $(1.8) billion.
Adjusted total comprehensive equity represents the sum of Group IFRS shareholders’ equity and adjusted shareholders' CSM, net of tax and
reinsurance. Adjusted total comprehensive equity was $42.1 billion at 31 December 2025 (31 December 2024: $36.7 billion), reflecting the
increase in IFRS shareholders' equity and the CSM as the business grows. A full reconciliation to shareholders’ equity is included in note C3.1 of
the IFRS financial results.
42 Prudential plc Annual Report 2025
Financial review continued
Capital management
In the first half of 2025, we refined our capital allocation framework
with a desire to drive better shareholder returns. This led to a shift in
focus towards a total return orientation out of the annual flow of
capital generation. Following this refinement our capital allocation
priorities are as follows:
We continue to target resilient capital buffers such that the Group
shareholder coverage ratio is above 150 per cent of the
shareholder Group Prescribed Capital Requirement to ensure the
Group can withstand volatility in markets and operational
experience. We seek to operate with a free surplus ratio of between
175 per cent and 200 per cent;
Following sufficient capital being held, our priority for allocating
capital will be re-investing in writing high-quality new business;
Our next priority is investing in enhancing our core capabilities,
primarily in the areas of customer, distribution and health as well as
technology and operations (including data);
Our dividend policy remains to grow broadly in line with net
operating free surplus generation, which is calculated after
investment in new business, central costs and capability
investment. Given the strength of our capital generation, we expect
to grow the ordinary dividend by more than 10 per cent in both
2026 and 2027. In addition to the ordinary dividend, the Board will
consider making additional recurring returns of capital out of the
annual flow of capital generation. Capital returns will be set taking
into account the Group’s financial condition and prospects,
applicable capital and solvency requirements, investment
opportunities, market conditions and the general economic
environment. This change reflects our long-term confidence in our
business model and, as previously highlighted, means we are
planning additional capital returns, with $500 million of share
buybacks in 2026 already announced and a further $600 million
expected in 20277;
We will invest in value accretive inorganic opportunities where
there is good strategic fit, with investment decisions, as always,
being carefully judged against the alternative of returning surplus
capital to shareholders; and
We assess the deployment of free surplus in the context of the
Group's growth aspirations, leverage capacity and liquidity and
capital needs, based on the free surplus ratio. We seek to operate
with a free surplus ratio of between 175 per cent and 200 per cent.
If the free surplus ratio is above the operating range over the
medium term, and taking into account opportunities to reinvest at
appropriate returns and allowing for market conditions, capital will
be returned to shareholders.
To generate capital to allocate to these priorities, we will also prioritise
managing our in-force embedded value to ensure maximum
conversion into free surplus over time. We will drive improved
emergence of free surplus by managing claims, expenses and
persistency in each market. This additional free surplus will enable our
continued investment in profitable new business at attractive returns,
as well as in our strategic capabilities, and support payments of
returns to shareholders, including dividends.
Group free surplus generation
Operating free surplus generation is the financial metric we use to
measure the internal cash generation of our business operations and,
for our life operations, is generally based on the capital regimes that
apply locally in the various jurisdictions in which the Group operates.
It represents amounts emerging from the in-force business during the
year, net of amounts reinvested in writing new business. For asset
management businesses, it equates to post-tax adjusted operating
profit for the year. For insurance business, free surplus is generally
based on (with adjustments including recognition of certain
intangibles and other assets that may be inadmissible on a regulatory
basis) the excess of the regulatory basis net assets (TEV total net
worth) over the TEV capital required to support the covered business.
Adjustments are also made to enable free surplus to be a better
measure of shareholders' resources available for distribution. For
shareholder-backed businesses, the level of TEV required capital has
generally been based on the Group Prescribed Capital Requirements
(GPCR) used in our GWS (Group-wide Supervision).
For asset management and other non-insurance business operations
(including the Group's central operations), free surplus is taken to be
IFRS shareholders' equity, net of goodwill attributable to
shareholders, with central Group debt recorded as free surplus to the
extent that it is classified as capital resources under the Group's
capital regime.
43 Prudential plc Annual Report 2025
Analysis of movement in Group free surplus
Actual exchange rate
Constant exchange rate
2025 $m
2024 $m
Change %
2024 $m
Change %
Expected transfer from in-force business and return on existing free
surplus
3,029
2,679
13
2,682
13
Changes in operating assumptions and experience variances
(275)
(288)
5
(283)
3
Operating free surplus generated from in-force insurance
business
2,754
2,391
15
2,399
15
Asset management business
305
275
11
272
12
Operating free surplus generated from in-force insurance and
asset management business
3,059
2,666
15
2,671
15
Investment in new business
(773)
(744)
(4)
(737)
(5)
2,286
1,922
19
1,934
18
Other expenditure
(446)
(361)
(24)
(362)
(23)
Restructuring costs
(165)
(197)
16
(196)
16
Operating free surplus generated
1,675
1,364
23
1,376
22
Non-operating and other movements, including foreign exchange
633
(31)
Share repurchases/buybacks
(1,234)
(878)
External cash dividends
(594)
(552)
Subordinated debt issuance
462
Free surplus at beginning of year
12,358
12,455
Free surplus at end of year
13,300
12,358
Free surplus at end of year excluding distribution rights and
other intangibles
9,408
8,604
Required capital
7,761
6,410
Free surplus ratio (%)
221%
234%
(13)ppts
Operating free surplus generated from in-force insurance and asset
management business increased 15 per cent to $3,059 million in
2025, in line with the shape of the cash flows we expected to
generate in advance of 2027.
Our ongoing actions to improve capital generation saw a reduction in
the level of adverse operating assumption changes and variance
effects in the year. The total of changes in operating assumptions,
experience variances and other items was $(275) million in 2025 and
included $(230) million of investment in enhancing our customer,
distribution, health and technology capabilities, in line with our
strategy. The residual amount of $(45) million was down from $(107)
million in 2024.
The cost of investment in new business was $(773) million (2024:
$(737) million) reflecting the growth in APE sales, partly offset by
favourable country mix effects. After this and central expenditure the
Group generated operating free surplus (after restructuring costs) of
$1,675 million, up 22 per cent compared with 2024.
Total returns to shareholders in 2025 included dividends paid in the
period of $(594) million and share buyback of $(1,234) million. After
allowing for these returns as well as short-term market fluctuations
and currency movements, free surplus at 31 December 2024 was
$13.3 billion (31 December 2024: $12.4 billion). Excluding
distribution rights and other intangibles, free surplus was $9.4 billion
(31 December 2024: $8.6 billion). The free surplus ratio, defined as
Group free surplus (excluding intangibles) plus TEV required capital
divided by the TEV required capital, was 221 per cent at the end of
2025, lower than the 234 per cent at the end of 2024 as the Group's
share buyback progresses. Excluding the net proceeds received from
the IPO of IPAMC, the free surplus ratio was 204 per cent.
44 Prudential plc Annual Report 2025
Financial review continued
Dividend
Reflecting the Group’s capital allocation priorities, a portion of capital
generation will be retained for reinvestment in organic growth
opportunities and for investment in capabilities, and dividends will be
determined primarily based on the Group’s operating capital
generation after allowing for the capital strain of writing new business
and recurring central costs. Dividends are expected to grow broadly in
line with the growth in the Group’s operating free surplus generation,
and will be set taking into account financial prospects, investment
opportunities and market conditions.
In line with the guidance for 2025 and our dividend policy, the Board
has approved a 2025 second interim cash dividend of 18.89 cents per
share (2024: 16.29 cents per share). Combined with the first interim
cash dividend of 7.71 cents per share (2024: 6.84 cents per share),
the Group’s total 2025 cash dividend is 26.60 cents per share (2024:
23.13 cents per share), an increase of 15 per cent.
A dividend reinvestment plan (DRIP) will continue to be offered to
shareholders on the UK register. A scrip dividend alternative, with the
issuance of new ordinary shares on the Hong Kong line only and the
dilutive effect neutralised by a share repurchase on the London line,
will be offered in respect of the 2025 second interim dividend.
Guidance on the application of the dividend policy alongside changes
to our capital allocation framework are set out at the start of the
Financial review.
Group capital position
The Prudential Group applies the Insurance (Group Capital) Rules set
out in the GWS Framework issued by the Hong Kong Insurance
Authority (HKIA) to determine Group regulatory capital requirements
(both minimum and prescribed levels). Prudential Corporation Asia
Limited (PCAL) is classified as a Domestic Systemically Important
Insurer (D-SII) by the HKIA. PCAL is a direct subsidiary of Prudential
plc and is incorporated in Hong Kong. The GWS Group capital
adequacy requirements require that total eligible Group capital
resources are not less than the GPCR and that GWS Tier 1 group
capital resources are not less than the GMCR. More information is set
out in note I(i) of the Additional unaudited financial information.
The Group holds material participating business in Hong Kong,
Singapore and Malaysia. Alongside the regulatory GWS capital basis,
a shareholder GWS capital basis is also presented which excludes the
contribution to the Group GWS eligible Group capital resources, the
GMCR and the GPCR from these participating funds.
31 Dec 2025
31 Dec 2024
Shareholder
Policyholder*
Total
Shareholder
Policyholder*
Total
Group capital resources ($bn)
27.6
19.3
46.9
24.8
16.3
41.1
of which: Tier 1 capital resources ($bn)
19.9
1.5
21.4
17.6
1.3
18.9
Group Minimum Capital Requirement ($bn)
6.0
0.8
6.8
5.1
0.7
5.8
Group Prescribed Capital Requirement ($bn)
10.5
13.3
23.8
8.9
11.3
20.2
GWS capital surplus over GPCR ($bn)
17.1
6.0
23.1
15.9
5.0
20.9
GWS coverage ratio over GPCR (%)
262%
197%
280%
203%
GWS Tier 1 surplus over GMCR ($bn)
14.6
13.1
GWS Tier 1 coverage ratio over GMCR (%)
316%
325%
* This allows for any associated diversification impacts between the shareholder and policyholder positions reflected in total company results where relevant.
The total company GWS coverage ratio over GPCR presented above represents the eligible group capital resources coverage ratio as set out in the GWS framework, while
the total company GWS Tier 1 coverage ratio over GMCR represents the Tier 1 capital coverage ratio.
As at 31 December 2025, the estimated shareholder GWS capital
surplus over the GPCR is $17.1 billion (31 December 2024: $15.9
billion), representing a coverage ratio of 262 per cent (31 December
2024: 280 per cent), comfortably above the Group's risk appetite of
150 per cent as discussed in the capital management section above.
The estimated total GWS capital surplus over the GPCR is $23.1 billion
(31 December 2024: $20.9 billion) representing a coverage ratio of
197 per cent (31 December 2024: 203 per cent).
Operating capital generation in 2025 was $1.7 billion after allowing
for central costs and the investment in new business. Other
movements covering non-operating, foreign exchange and other
items were $0.8 billion and included the beneficial impact of the
partial sale of our interest in IPAMC. The shareholder GWS surplus
also reflects the issuance of $0.5 billion in subordinated debt in the
year, which contributed positively to the Group's available capital.
These increases were offset by the payment of external dividends and
share buybacks which together totalled $(1.8) billion. Overall, the
increase in shareholder GWS capital surplus in 2025 was $1.2 billion.
The Group’s GWS position is resilient to external macroeconomic
movements as demonstrated by the sensitivity disclosure contained
in note I(i) of the Additional financial information, alongside further
information about the GWS measure.
The GWS capital surplus set out in the table above includes amounts
held within operating entities as well as at the centre. The businesses
may remit this surplus as dividends provided the local regulatory
requirements are met and there are sufficient unrestricted accounting
profits.
45 Prudential plc Annual Report 2025
Financing and liquidity
Prudential seeks to maintain its financial strength rating with
applicable credit rating agencies, which derives, in part, from its high
level of financial flexibility to issue debt and equity instruments, which
is intended to be maintained in the future. Prudential has substantial
headroom to issue debt while remaining within the guidelines set by
the credit rating agencies for its current financial strength rating of
AA from S&P (upgraded from AA-), Aa3 from Moody's and AA- from
Fitch.
Net core structural borrowings of shareholder-financed businesses
31 Dec 2025 $m
31 Dec 2024 $m
IFRS
basis
Mark-to-
market value
TEV
basis
IFRS
basis
Mark-to-
market value
TEV
basis
Core borrowings of shareholder-financed businesses
4,459
(57)
4,402
3,925
(231)
3,694
Less: holding company cash and short-term investments
(4,282)
(4,282)
(2,916)
(2,916)
Net core structural borrowings of shareholder-financed businesses
177
(57)
120
1,009
(231)
778
Group leverage ratio (Moody's total leverage basis)
13%
13%
The total core borrowings of the shareholder-financed businesses
were $4.5 billion at 31 December 2025 (31 December 2024: $3.9
billion). In May 2025, the Group issued SGD 600 million 3.80 per cent
subordinated debt maturing on 22 May 2035, with proceeds, net of
costs, of $462 million. The Group had central cash resources of $4.3
billion at 31 December 2025 (31 December 2024: $2.9 billion),
resulting in net core structural borrowings of the shareholder-financed
businesses of $0.2 billion at end of 31 December 2025 (31 December
2024: $1.0 billion) on an IFRS basis. We have not breached any of the
requirements of our core structural borrowings nor modified any of
their terms during 2025.
With the exception of a $750 million perpetual note that the Group
retains the right to call at par on a quarterly basis, the Group’s debt
securities have contractual maturities that fall between 2029 and
2035. Further analysis of the maturity profile of the borrowings is
presented in note C5.1 to the IFRS financial results.
In addition to its net core structural borrowings of shareholder-
financed businesses set out above, the Group has structures in place
to enable access to funding via the medium-term note programme,
the US shelf programme (the platform for issuance of SEC-registered
bonds in the US market), a commercial paper programme and
committed revolving credit facilities. All of these are available for
general corporate purposes. Proceeds from the Group’s commercial
paper programme are not included in the holding company cash and
short-term investment balance.
Prudential plc has maintained a consistent presence as an issuer in
the commercial paper market for the past decade and had $520
million in issue at 31 December 2025 (31 December 2024: $527
million).
As at 31 December 2025, the Group had a total of $1.5 billion of
undrawn committed facilities which expire in 2031 and a further
$100 million that expire in 2029. Apart from small drawdowns to test
the process, these facilities have never been drawn, and there were no
amounts outstanding at 31 December 2025.
46 Prudential plc Annual Report 2025
Financial review continued
Cash remittances
Holding company cash flow6
Actual exchange rate
2025 $m
2024 $m
Change %
Net cash remitted by business units
2,137
1,383
55
Net interest (paid) received
(55)
17
n/a
Corporate expenditure
(308)
(253)
(22)
Centrally funded recurring bancassurance fees
(223)
(198)
(13)
Total central outflows
(586)
(434)
(35)
Holding company cash flow before dividends and other movements
1,551
949
63
Dividends paid, net of scrip dividends
(594)
(552)
(8)
Operating holding company cash flow after dividends but before other movements
957
397
141
Other movements
Issuance of debt, net of costs
462
n/a
Share repurchases/buybacks (including costs)
(1,252)
(860)
n/a
Other corporate activities
1,117
(109)
n/a
Total other movements
327
(969)
n/a
Net movement in holding company cash
1,284
(572)
n/a
Cash and short-term investments at the beginning of the year
2,916
3,516
Foreign exchange movements
82
(28)
Cash and short-term investments at the end of the year
4,282
2,916
Remittances from our businesses were $2,137 million (2024: $1,383
million), reflecting both our growing operating free surplus generation
and timing of when dividends are paid up to the centre. The
remittances in 2024 are also net of cash advanced to CPL, our joint
venture business in Mainland China, of $(174) million in anticipation
of the capital injection in early 2025, with no such payments
occurring in 2025. Remittances were used to meet central outflows of
$(586) million (2024: $(434) million) and to pay cash dividends of
$(594) million (2024: $(552) million).
Central outflows include net interest paid of $(55) million (2024: net
interest received of $17 million), which reflects lower interest receipts
on central cash balances, given current interest rates and lower
average cash balances following the share buyback programme.
Interest payments made on core structural borrowing, which are
largely fixed, marginally increased following the debt raised in May
2025.
Cash outflows for corporate expenditure of $(308) million (2024:
$(253) million) include cash outflows for restructuring costs. The
increase represents timing differences on recharges to operating
subsidiaries and differences between expense accrual and cash
payment.
We had a $462 million increase in cash resources from new debt
issued in May 2025 and used $(1,252) million of cash to settle
repurchases of shares in 2025, largely to complete our $2 billion share
buyback programme.
Other corporate activities of $1,117 million in 2025 largely comprises
the $1.4 billion net proceeds received upon the IPO of IPAMC in
December, offset by the settlement on the case with Detik Ria in
Malaysia in July 2025 and other miscellaneous Group investment.
The Group will continue to seek to manage its financial condition such
that it has sufficient resources available to provide a buffer to support
the retained businesses in stress scenarios and to provide liquidity to
service central outflows.
Notes
(1) Our key metrics are: new business profit, basic earnings per share based on adjusted operating profit and operating free surplus generated from in-force insurance and asset
management business.
(2) These objectives assume exchange rates at December 2022 and are based on regulatory and solvency regimes applicable across the Group at the time the objectives were
set. The objectives assume that the same TEV and free surplus methodology will be applicable over the period and no material change to the economic assumptions.
(3) In our segmental disclosure, the tax on our life joint ventures in Mainland China and Malaysia (the Takaful business) and on our associate in India is included within the
'Growth markets and other' segment.
(4) Adjusted release of CSM reflects an adjustment to the release of CSM figure as shown in note C3.2 of the IFRS financial results of $(4) million (2024: $(19) million) for the
treatment adopted for adjusted operating purposes of combining losses on onerous contracts and gains on profitable contracts that can be shared across more than one
annual cohort. See note B1.3 to the IFRS financial results for more information.
(5) See note II of the Additional financial information for definition and reconciliation to IFRS balances.
(6) Holding company cash and short term investments in Group head office companies.
(7) Subject to Hong Kong Insurance Authority approval.
47 Prudential plc Annual Report 2025
Segment discussion
Delivering through our
multi-market growth engines
The following commentary provides an overview of each of the Group’s segments, together with a discussion of their 2025 financial
performance.
Unless otherwise stated, we discuss our performance on a constant currency basis. The definitions of the key metrics we use to discuss our
performance in this report are set out in the 'Definitions of performance metrics' section later in this document, including, where relevant,
references to where these metrics are reconciled to the most directly comparable IFRS measure.
Hong Kong
Actual exchange rate
Constant exchange rate
2025
2024
Change
Change
APE sales ($m)
2,221
2,063
8%
8%
New business profit ($m)
1,221
1,091
12%
12%
New business margin (%)
55
53
2ppts
2ppts
Adjusted operating profit ($m)
1,219
1,069
14%
14%
Adjusted operating profit after tax ($m)
1,126
971
16%
16%
IFRS profit after tax ($m)
1,333
851
57%
57%
In Hong Kong, Prudential is supported by a strong brand, a
well‑established agency force and a product suite designed to meet
customers’ evolving health, protection and long‑term financial needs
across life stages. Hong Kong is a high-income market and exhibits
sustained demand for comprehensive solutions spanning medical
protection, wealth accumulation, retirement and legacy planning.
Our multi-channel distribution model is anchored by a
high‑performing agency force and a longstanding bancassurance
partnership with Standard Chartered Bank, complemented by a
selective presence in the broker channel. This positions us well to
capture growth across the domestic and Mainland China visitor
segments, including an expanding local customer base driven by net
migration of skilled professionals. We remain focused on high‑quality,
capital‑efficient new business, underpinned by disciplined sales
practices and an emphasis on health and protection‑led propositions.
Hong Kong plays a pivotal role in serving Mainland China visitors
seeking currency and asset diversification, professional financial
advice and access to high‑quality healthcare and complex protection
products. Demand for Hong Kong‑based long‑term savings and
protection solutions remains resilient. Supported by our presence
across all cities in the Greater Bay Area, including Macau, we are well
placed to serve customers across one of the region’s most significant
economic hubs.
We continued to innovate during 2025, with several market‑first
solutions. Key launches included Entrust, a pioneering trust-like multi-
currency savings proposition, and Encash, a first-in-market whole-life
hospital cash and long-term savings solution. We also launched Prime
Vantage Prestige Protector, a tailored protection solution for
high‑net‑worth customers, strengthening our presence in a
strategically important segment.
Our commitment to building an inclusive, high-performance culture
was validated through Prudential Hong Kong being recognised as one
of the ‘Best Companies to Work for in Asia’ for the fourth consecutive
year.
Financial performance
Hong Kong delivered another year of strong and broad‑based growth in
2025. New business profit increased by 12 per cent to $1,221 million,
supported by 8 per cent growth in APE sales and a 2‑percentage‑point
expansion in margin. This reflected our continued focus on quality, as well
as the continuing benefits of repricing actions. New business profit grew
from both domestic and Mainland China visitor segments.
The agency channel delivered a 9 per cent increase in new business
profit. Quality recruitment of new agents helped lift average monthly
active agents by 12 per cent. We also saw growth in the productivity
of MDRT-qualified agents, underscoring the strength and quality of
our agency force.
The bancassurance channel generated an increase in new business profit
of 25 per cent year‑on‑year, underscoring the strength of our
long‑standing partnerships. This strong performance was supported by
record sales through SCB, where a favourable improvement in product mix
contributed to an increase in margin for new business from the
bancassurance channel.
Prudential is a market leader in health and protection. Our innovative
health solutions launched in 2024 and 2025 fuelled a 44 per cent increase
in health APE sales, demonstrating our strong capability to meet rising
customer demand for comprehensive protection and wellness offerings.
In Hong Kong, adjusted operating profit was $1,219 million, up 14 per cent,
as we continued to benefit from the ongoing growth in new business. This
growth, together with favourable economics, led to a higher release from
the CSM compared with 2024. The net investment result, a large
component of which is net investment earnings on shareholder assets, was
marginally lower, reflecting (as was the case at half year) significant
remittances to the centre from strong levels of local capital surplus.
The IFRS profit after tax for our Hong Kong business was $1,333 million,
up 57 per cent compared with 2024. As well as the double-digit growth in
adjusted operating profit, Hong Kong benefitted from bond gains on
shareholder assets exceeding long-term expectations as interest rates fell.
This compared with interest rises in 2024 that led to asset returns being
below long-term expectations.
48 Prudential plc Annual Report 2025
Segment discussion continued
Indonesia
Actual exchange rate
Constant exchange rate
2025
2024
Change
Change
APE sales ($m)
258
262
(2)%
2%
New business profit ($m)
118
110
7%
11%
New business margin (%)
46
42
4ppts
4ppts
Adjusted operating profit ($m)
250
268
(7)%
(3)%
Adjusted operating profit after tax ($m)
198
218
(9)%
(6)%
IFRS profit after tax ($m)
224
181
24%
29%
In Indonesia, we are among the top three life insurers1 across the
combined conventional and Syariah markets.
2025 saw a challenging period for the Indonesian life insurance
industry, including civil unrest in the third quarter. Despite these
headwinds, Prudential recorded 2 per cent growth in APE sales and 11
per cent growth in new business profit, demonstrating our strong
operational resilience and ability to successfully navigate a
challenging environment.
We continue to diversify our distribution, with our agency channel
maintaining its market-leading position, and our bancassurance
channel achieving record APE sales.
We remain proactive in managing the significant challenges in the
health market due to rising medical inflation. We continue to
strengthen the resilience of our health portfolio through disciplined
repricing and through the expansion of our Priority Hospital Network
to improve cost efficiency and elevate care standards. We are also
improving our agency capability to deliver higher‑quality health
solutions.
The focus on customers alongside enhanced purchasing and service
experiences, including new digital servicing features, helped improve
customer satisfaction in the year with an improved rNPS.
Our dedicated Syariah entity, Prudential Syariah Indonesia, delivered
a strong performance in 2025 and is now the number one Syariah life
insurer in Indonesia by volume of APE sales. Our partnership with BSI,
the largest Syariah bank in the country with 20 million customers,
delivered a strong performance in its first year of operations. We
continue to successfully develop the BSI partnership, with activation
of the in-branch referral model across all of BSI’s priority branches
and top-tier retail branches. We anticipate that our partnership with
BSI will be a meaningful driver of future growth, with sales activity
expected to build progressively through 2026.
Financial performance
Overall new business profit grew 11 per cent in 2025 compared with
the prior year. Margins expanded by 4 percentage points compared
with the prior period. This was driven by management actions
including prudent medical repricing and a shift towards higher margin
traditional products, as we continue to diversify our product mix.
Our agency business successfully navigated the challenging
environment in the third quarter and ended the year on a positive
note. New business profit per active agent increased by 18 per cent
compared with 2024, supported by the strategic shift to high margin
traditional and health and protection products. There has been
continued focus on optimising the number of active agents and
enhancing recruitment quality. Overall new business profit was up 6
per cent compared with the prior year.
Strong sales via the bancassurance channel led to a 53 per cent
growth in new business profit, driven by strong momentum in
investment-linked products through both SCB and UOB, as well as a
promising contribution from our new partnership with BSI.
The adjusted operating profit for Indonesia for 2025 was $250
million (2024: $258 million on a constant exchange rate basis). This
was marginally lower than the prior year, reflecting the investment in
capabilities within our Syariah business, as we operationalise our new
bancassurance partnership with BSI and the shift in product mix
towards longer-duration products. The profit from these products is
higher overall but spread over a longer period, dampening the release
from the IFRS CSM in the short term.
The IFRS profit after tax in 2025 was up 24 per cent (on an actual
exchange rate basis) to $224 million, with the small decline in
adjusted operating profit more than offset by the benefit of falling
interest rates on shareholder assets increasing net investment return
in the year. This is compared to a loss in the prior year when interest
rates rose.
49 Prudential plc Annual Report 2025
Mainland China – CITIC Prudential Life (CPL)
Actual exchange rate
Constant exchange rate
2025
2024
Change
Change
APE sales ($m)
621
464
34%
34%
New business profit ($m)
282
221
28%
27%
New business margin (%)
45
48
(3)ppts
(3)ppts
Adjusted operating profit ($m)
411
363
13%
13%
IFRS (loss) profit ($m)
(24)
159
n/a
n/a
Amounts included in the table above represent the Group's 50 per cent share.
Prudential’s life business in Mainland China, CITIC Prudential Life
(CPL), is a 50/50 joint venture with CITIC, a leading Chinese state-
owned conglomerate. CPL operates with an extensive footprint across
23 branches, covering 102 cities in Mainland China. In 2025, CPL
celebrated its 25th year of operation.
CPL benefits from the strong brands of both shareholders with a
multi-distribution platform that offers a diverse set of products to
meet customers' needs. The business focuses on the affluent
segments of the market where individuals typically have more
resilient personal income levels, and are still significantly
underpenetrated.
We have a high-quality agency force as well as an extensive network
of 59 bancassurance partners with 850 active physical bank branches
across Mainland China. The broad reach of our banking partners and
the strong capabilities of our agency business in the affluent
segments enable CPL to access customer groups with high potential
to generate sustainable, high-quality new business growth. We
continued to prioritise quality agent recruitment and deepen
penetration within our bank partners’ customer bases.
We expect this growth to be driven primarily by health and protection,
long-term policyholder participating savings products and pensions.
The business remains focused on delivering sustainable, high‑quality
growth, supported by disciplined risk management in a prolonged low
interest rate environment in Mainland China.
In 2025, our business in Mainland China has continued to evolve in
response to supportive regulatory developments and interest rate
volatility. CPL maintained its disciplined focus on delivering high-
quality new business as we actively rebalance our product mix from
non-participating to participating solutions. At the end of 2025, CPL’s
local comprehensive solvency ratio stood at 209 per cent, well in
excess of regulatory requirements. In January 2026 CPL issued RMB5
billion of perpetual debt.
Exposure arising from the Group’s net investment position is actively
managed, including the use of derivative instruments to reduce
sensitivity to further downward movements in interest rates. With
initiatives underway to enhance the quality and resilience of the
franchise, the Group is well positioned to capture opportunities from
the supportive demographics with rising wealth and an ageing
population expected to increase demand for savings and protection
over time.
Financial performance
CPL grew new business profit by 27 per cent in 2025 compared with
the prior year, with an increasing proportion of participating business
in our sales mix. Overall, APE sales grew by 34 per cent, with very
strong momentum in the second half and including sales to around
87,000 new-to-Prudential customers.
CPL's agency channel delivered a 9 per cent reduction in new business
profit for 2025 overall. However, CPL continued its transformation
journey with quality recruitment and development generating
momentum in the second half of 2025. Encouragingly, agency new
business profit increased by 11 per cent in the second half of 2025
compared with the same period in 2024. We continue to develop our
high-quality agency force, with a 14 per cent increase in new agency
recruits and a 7 per cent increase in the number of active agents
compared with the prior year.
In the bancassurance channel, CPL delivered an increase in new
business profit of 59 per cent, supported by a strong focus on
productivity. Our partnership with CITIC Bank continued to
strengthen, and we accelerated sales momentum by focusing on their
top 50 outlets, driving stronger execution and productivity. Our
deeper collaboration with the private banking segments of our bank
partners supported greater engagement with high-net-worth
customers and we achieved a 7 per cent increase in active branches.
Overall, all our top ten partners delivered double to triple-digit APE
sales growth in the period.
The adjusted operating profit before tax for CPL was $411 million, 13
per cent higher than the prior year. Our focus on quality new business
helped reduce the level of losses on contracts that IFRS defines as
onerous as compared with 2024. Higher asset levels as the business
grew helped increase net investment returns, albeit this was partially
offset by actions to derisk the investment portfolio. A higher adjusted
operating profit was more than offset by an increase in losses arising
from short-term market movements. While interest rates marginally
increased in 2025, the small benefit arising from a higher discount
rate was more than offset by the impact on the discount rate of credit
spreads narrowing. After allowing for these market-related losses, CPL
generated a small IFRS loss for the year of $(24) million. This amount
is recorded before any related tax, which under the Group’s segment
definition is recorded under the ’Growth markets and other’ segment.
50 Prudential plc Annual Report 2025
Segment discussion continued
Malaysia
Actual exchange rate
Constant exchange rate
2025
2024
Change
Change
APE sales ($m)
436
406
7%
New business profit ($m)
118
105
12%
5%
New business margin (%)
27
26
1ppts
1ppts
Adjusted operating profit ($m)
410
338
21%
14%
Adjusted operating profit after tax ($m)
320
264
21%
14%
IFRS profit after tax ($m)
325
296
10%
3%
Prudential is a leading life insurer in the Malaysia conventional market
and the largest Takaful operator1, making Prudential the largest life
insurance provider in the country1. It has built its success on a multi-
channel distribution platform.
Our bancassurance business maintained its number one position in
the market with a 21 per cent share. Meanwhile, our agency business
demonstrated strong growth in recruits and active agents in the latter
part of the year, with the number of agents qualifying for MDRT
status increasing by 7 per cent from the prior year.
Recognising society’s evolving needs, we introduced innovative
legacy planning and investment products in 2025, which have
experienced rapid growth and adoption within our target customer
segment.
The health insurance market in Malaysia continues to experience
persistent increases in medical inflation, driven by rising treatment
costs and higher rates of hospital admission. Against this backdrop,
we have taken a leading role in addressing these pressures to ensure
the long‑term sustainability of our health portfolio. We continue to
take action to ease the impact on customers by both operating a
structured and consistently applied approach to repricing and tackling
the underlying drivers of cost escalation. As part of these efforts, we
have advanced our use of technology to strengthen claims
management and operational effectiveness.
Our strategic focus on disciplined health management has also
enabled us to respond quickly to the industry guidance issued by Bank
Negara Malaysia, which places caps on premium increases. The
capabilities we have built—particularly in cost analytics, portfolio
quality, and digital enablement—position us well to navigate these
regulatory changes while preserving our competitiveness. This is
reflected in the continued strengthening of our health margins,
underpinned by an improving profile mix despite the challenging
operating conditions.
As at 31 December 2025, Prudential owned 51 per cent of the
ordinary shares of the holding company of PAMB (with 100 per cent
share included in the operating statistics shown above consistent with
the Group’s policy for subsidiaries) and a 49 per cent share in the
Takaful joint venture. In January 2026 Prudential increased its
holding in the shares of the holding company of PAMB to 70 per cent.
Financial performance
In 2025, the business delivered 5 per cent growth in new business
profit. Following a decline in the first half of the year, the business
demonstrated strong performance in the second half with new
business profit increasing by 21 per cent compared with the same six
month period in 2024. Margins expanded in the year by 1 per cent
primarily due to improved product mix supported by the introduction
of new targeted high margin products.
Overall, agency new business profit reduced by (2) per cent, reflecting
a fall in overall volume due to lower number of active agents,
especially in the first half of the year. Agency distribution faced
material disruption throughout the first half of the year due to overall
market sentiment arising from medical repricing. By adopting a
rigorous, recurring repricing regime, we have been able to limit pricing
increases. Our agency channel rebounded strongly in the second half
of 2025, with the new business profit up 45 per cent on the first half
of the year, and 10 per cent greater than the second half of 2024.
The growth was driven by targeted product launches, strong
recruitment growth and robust on-the-ground activation of agents.
The business is positioned well to carry this strong momentum of
increased recruitment, activation and growing MDRT qualification in
2026.
New business profit in the bancassurance channel increased by 21 per
cent in 2025, with the second half of 2025 growing by 26 per cent
compared with the same period in 2024. Our performance was driven
by effective collaboration with our bank partners including SCB UOB
and Bank Simpanan Nasional (BSN). The SCB partnership delivered
record growth, driven by a successful revamp of our insurance
specialist model to accelerate protection sales. The launch of two new
innovative individual life plans, focused on legacy and savings, helped
the UOB partnership record strong growth. BSN also delivered growth
in new business profit for our Takaful joint venture, driven primarily by
the sale of attractively priced life products. New business margin in
the bancassurance channel improved year-on-year, reflecting our
ongoing efforts to optimise our product portfolio to drive value.
The adjusted operating profit for our business in Malaysia increased
by 14 per cent to $410 million, as the business grew and our actions
to improve our claims management and operational effectiveness led
to reduced operating variances.
The IFRS profit after tax for our business in Malaysia increased from
$296 million to $325 million (on an actual exchange rate basis),
driven by the increase in adjusted operating profit. Overall short-term
market movements were a small positive, albeit smaller than the prior
year.
51 Prudential plc Annual Report 2025
Singapore
Actual exchange rate
Constant exchange rate
2025
2024
Change
Change
APE sales ($m)
938
870
8%
5%
New business profit ($m)
436
419
4%
2%
New business margin (%)
46
48
(2)ppts
(2)ppts
Adjusted operating profit ($m)
706
693
2%
0%
Adjusted operating profit after tax ($m)
603
594
2%
(1)%
IFRS profit after tax ($m)
966
566
71%
67%
We remain among Singapore’s leading providers of health and
protection, savings and investment‑linked solutions1. We have a top
three market share and more than 90 years of local presence. Our
business operates multi‑channel distribution across agency, financial
advisers and bancassurance. Strategic partnerships with UOB and
Standard Chartered Bank broaden our access to retail and
commercial banking customers and high‑net‑worth individuals.
We continue to meet evolving customer needs across life stages:
expanding comprehensive health and retirement offerings for
affluent customers; maintaining a strong position in the integrated
Shield market alongside partnerships with healthcare and technology
providers; and enhancing investment‑linked propositions, including a
greater choice of ESG‑themed funds for younger customers.
Our agency force retained its leading position in the market while
Prudential Financial Adviser (PFA), established in 2023, grew its
advisory force by over 18 per cent in 2025. PFA offers holistic wealth
and general insurance alongside our core solutions.
Our Singapore business again earned external recognition, ranking
No.1 Insurer in The Straits Times Singapore’s Best Customer Service
survey for the third consecutive year.
Financial performance
Our Singapore business delivered 2 per cent growth in new business
profit in 2025. The second half of 2025 saw strong APE sales
momentum, with APE sales up 19 per cent, reversing the 7 per cent
reduction seen in the first half. Overall APE sales were up 5 per cent
year-on-year as we continue to innovate to meet customer needs
across channels. In particular, we expanded our wealth offerings in
Singapore to cater for different needs. Our drive for innovation was
demonstrated by the launch of a first-in-market index-linked whole
life and endowment participating plan, which provides potential
upside from index growth while safeguarding customers’ savings
from market downturns. This sales mix shift towards the savings and
wealth segment and more moderate repricing compared to 2024
contributed to a 2 percentage point reduction in new business profit
margin to 46 per cent.
The second half momentum was driven by agency, with APE sales
growing 27 per cent compared with the same period in the prior year.
Agency productivity, as measured by new business profit per active
agent increased by 4 per cent in the year, and average case sizes
increased by 17 per cent. Within our agency business, we continue to
grow and develop PFA in order to expand our wealth offerings. We
are also continuing to build on our high-performing agency channel
with a focus on driving active agent numbers and productivity. The
strength of our advisors was demonstrated by the over 1,350 agents
that qualified for MDRT status in the year. Overall agency new
business profit was up 3 per cent in 2025.
New business profit in our bancassurance business was broadly flat
compared to 2024, due to volume challenges offset by positive
product mix effects. A multi-pay Indexed Universal Life Plan was
launched, building on the success of the single-premium version
introduced in 2024. This product continues our focus on serving the
high-net-worth segment by helping clients accumulate and protect
their wealth while creating a lasting legacy for future generations. We
also embarked on a new strategic partnership with CIMB bank in the
fourth quarter to further expand our customer base.
Looking ahead, we remain very well positioned in Singapore with a
market-leading, multi-channel franchise. We continue to lead the
market in terms of health new business, and we now have a
comprehensive range of products for the high-net-worth segment
across our channels.
Adjusted operating profit for our business in Singapore was broadly
flat when compared to 2024. Increased operating earnings from
growth in the underlying business was offset by headwinds from
economic movements impacting the level of losses that IFRS defines
as onerous.
The IFRS profit after tax for our Singapore business was $966 million,
71 per cent higher than 2024 on an actual exchange rate basis. As
well as the benefit from a strengthening of the local currency
compared to the US dollar, falling interest rates have led to gains on
bonds backing shareholders’ equity and increases to the future profit
expected from our health and protection contracts, which are
classified as general measurement model contracts under IFRS. 2024
saw unfavourable short-term market movements following increases
in interest rates.
52 Prudential plc Annual Report 2025
Segment discussion continued
Growth markets and other
Actual exchange rate
Constant exchange rate
2025
2024
Change
Change
APE sales ($m)
2,187
2,137
2%
0%
New business profit ($m)
667
580
15%
12%
New business margin (%)
30
27
3ppts
3ppts
Adjusted operating profit ($m)
614
688
(11)%
(11)%
Adjusted operating profit after tax ($m)
491
531
(8)%
(8)%
IFRS profit after tax ($m)
535
503
6%
6%
Our growth markets and other segment incorporates our life
businesses in Taiwan, a number of markets in the ASEAN region:
Thailand, Vietnam, the Philippines, Cambodia, Laos and Myanmar, as
well as those in India and Africa.
Our growth markets and other segment delivered new business profit
of $667 million, representing growth of 12 per cent over the prior
year.
The increase in new business profit was driven by an improvement in
margins, with favourable product mix effects, on overall stable APE
sales. New business profit growth was led by Taiwan and Thailand
and was partially offset by falls in Vietnam, given the challenges in
that market.
The adjusted operating profit for the segment was $614 million
compared with $689 million in 2024 on a constant exchange rate
basis. While we saw growth in many of our markets this was offset by
a decline in adjusted operating profit in Vietnam. In addition we
incurred start-up costs in our new India health entity and saw reduced
interest income being earned by the insurance holding companies in
this segment.
The adjusted operating profit measure (and IFRS profit after tax) for
the 'Growth markets and other' segment includes the tax charge on
the profits/losses for the three life joint ventures and associates in
Mainland China, India and Malaysia (Takaful business), respectively.
The level of tax charge from joint ventures and associates included in
adjusted operating profit is $(9) million higher than that incurred in
2024.
Overall short-term market movements generated a small benefit in
2025, as compared with a small negative in 2024, and after allowing
for this total IFRS profit after tax increased 6 per cent on an actual
exchange rate basis to $535 million.
A detailed discussion of new business performance by key businesses
is presented below.
Africa
Prudential Africa operates in 5 key markets with access to a
population of around 400 million. We exited the businesses in
Cameroon, Cote d'Ivoire and Togo during the year. APE sales for the
5 remaining markets grew by 24 per cent in 2025, with all five of our
markets growing as did both our agency and bancassurance channels.
Our agency business saw an increase in both monthly average active
agents and in agents qualifying for MDRT status. Our bancassurance
channel benefits from over 25 bank partnerships with access to over
950 branches. The franchise ranks in the top 5 in 3 of its markets with
number-one rankings in Uganda and Zambia. Nigeria and Kenya,
though we are currently not in the top 5, offer tremendous growth
opportunities. Strong growth in agency in both of these markets and
operationalisation of the SCB distribution deal in Kenya in 2025,
position these markets well for future growth. In addition we
successfully completed the integration of the Zenith life business in
Nigeria.
India
ICICI Prudential Life, in which we maintain a 22 per cent
shareholding, remains one of India’s leading private-sector life
insurers, with a top 5 position amongst private life insurers. It is listed
on both the National Stock Exchange and the Bombay Stock
Exchange and as at 31 December 2025 had a market capitalisation
of $10.5 billion. Its broad and well‑established distribution
capabilities provide access to a wide customer base across key
segments, supporting the business’s long‑term growth trajectory. APE
sales in India declined (2) per cent for the full year, following strong
growth in 2024. The year ended well with year-on-year APE sales
growth in the last quarter of 2025, including strong growth of
protection products. The increase in protection sales, particularly in
the retail channel, combined with other beneficial product mix effects,
helped margins improve compared to the prior year. The
bancassurance channel grew in the period, reflecting an increase in
both the number of partners and productivity.
The Philippines
Our business in the Philippines continues to lead the industry by
market share. Challenges in recruitment and activation of new and
mid-tier agents led to a lower number of overall active agents in
2025. As a consequence, APE sales were lower than the prior year.
We have seen positive traction with product offerings for affluent
customers with new product launches proving popular with customers
in this segment and the agents who serve them. Favourable product
mix effects supported margins and agent productivity. We continue
our efforts to focus on quality agency recruitment and developing our
existing agency force and saw an increase in the number of our
agents qualifying for MDRT status.
Taiwan
Taiwan is an attractive insurance market, supported by high GDP
growth and a population of circa 23 million. Prudential grew APE sales
by 5 per cent in the year, building on the strong prior‑year
performance and helping us to retain our position as the number one
foreign insurer in the market. New business profit increased,
supported by positive product mix effects.
Our participating savings product suite remains a core competitive
advantage in meeting customers’ long‑term savings needs. We
continue to build on our record of product innovation by tailoring our
participating product to the savings and protection needs of different
customer segments and distribution partners. In 2025 we introduced
a new medical solution that combines health and mortality
protection.
Our multi‑channel strategy remains central to our distribution
strength. Both the bancassurance and brokerage channels delivered
APE sales growth during the year. We successfully onboarded new
partners and deepened collaboration with existing partners through
customised campaigns and targeted offerings. This was supported by
the awarding of a twAAA rating in the year by Taiwan Ratings.
53 Prudential plc Annual Report 2025
Thailand
In Thailand, we continue to focus on our bancassurance channel,
complemented by other distribution channels including digital,
agency, direct marketing and brokerage. Overall APE sales increased
by 9 per cent. During 2025 we introduced several new products
including a market-leading whole-of-life participating product that
supports high-net-worth and affluent clients with their wealth
succession and wealth transfer goals. The increase in APE sales,
together with positive channel mix effects, led to increased new
business profit in the period.
Our bancassurance channel grew APE sales compared with the prior
year, and we retained our top three position1 in bancassurance sales
in the market. We responded to lower interest rates by increasing our
focus on participating and health and protection products, as part of
a strategic initiative to broaden our customer propositions and
protect the portfolio from interest rate risks.
Vietnam
APE sales in Vietnam materially declined in 2025, in both the agency
and bancassurance channels. The local industry continues to face
disruption, including recent and ongoing regulatory change.
Reflecting this reduction in volume, overall new business profit
declined. However, our focus on quality led to an improvement in new
business profit margins. In our agency business, we have acted early
to ensure compliance with regulatory changes ahead of the deadline,
and we continue to invest in our agency force to support our long-
term quality growth ambitions. In the bancassurance channel, we
continue to work closely with our partners to drive quality sales, rather
than market share. For example, through our partnership with
Vietnam International Bank, we have implemented key initiatives
that not only align with, but in some areas go beyond, the
requirements of Vietnam’s new insurance law.
We believe that the market will regain growth momentum as
customer confidence is restored. We continue to believe that, in the
medium and longer term, there is significant opportunity to meet the
structural demand for savings and protection solutions due to the low
market penetration rate and a significant protection gap.
54 Prudential plc Annual Report 2025
Segment discussion continued
Eastspring
Actual exchange rate
Constant exchange rate
2025
2024
Change
Change
Total funds under management ($bn)
277.7
258.0
8%
4%
Adjusted operating profit ($m)
329
304
8%
9%
Fee margin based on operating income (bps)
30
30
bps
bps
Cost/income ratio (%)
52
52
ppts
ppts
IFRS profit after tax excluding corporate transactions ($m)
305
275
11%
12%
IFRS profit after tax ($m)
1,633
264
519%
528%
Eastspring is the Group's asset management business. It is well
positioned with one of the widest footprints in Asia through our
operations in 10 key markets, of which we have top 10 positions in six.
With around 400 investment professionals, Eastspring provides
tailored advice and bespoke solutions to its client base which
comprises third-party clients, both retail and institutional accounts,
and the Group's insurance entities.
Eastspring currently manages and advises on funds of $277.7 billion
(referred to as funds under management or FUM), including $174.5
billion of funds on behalf of Prudential plc. Adjusted operating profit
before tax grew by 9 per cent, while our cost/income ratio stayed flat
against prior year. Total net inflows (including money market funds)
were $16.0 billion (2024: $12.8 billion).
Strengthening our momentum
2025 was characterized by continued volatility in global markets and
equity markets were generally higher at the end of the year than at
the beginning. During a period which saw global trade tariff policy
changes, persistent inflation and geopolitical tensions, Eastspring
proactively advised its clients, increased engagement, and guided
investors through fast‑moving market and policy shifts.
The ability to navigate uncertainty is underpinned by deep
investment expertise, synergies with Prudential Life companies, and
continued investment in capabilities. Together, these strengths
enable us to deliver excellence for clients across market cycles.
Investments: At year end, 74 per cent of FUM outperformed their
benchmark over one year (31 December 2024: 60 per cent) and 65
per cent of FUM outperformed their benchmark over three years (31
December 2024: 61 per cent). While performance in the first half was
marginally impacted by market reactions to ‘Liberation Day’, our
disciplined risk management and agility in capturing positive market
momentum have positioned us ahead of benchmarks across key
strategies:
Fixed Income strategies continue to outperform, supported by an
enhanced focus on risk management and portfolio construction.
This consistency underscores our ability to navigate volatility while
delivering value for clients.
Equities delivered solid performance. In recent years, we have
broadened our Asian strategies to include Value, Growth, Income
and Quant approaches. This diversification helps reduce cyclical
volatility in performance.
Multi-asset strategies continue to make gains. We’ve developed
diversified income-focused solutions that offer clients a balanced
approach to investment markets. We have also enhanced risk
mitigation overlays to guard against sudden market downturns and
focused on strengthening governance and performance oversight
frameworks.
Our expertise was further recognised with 54 industry accolades
during the year, including Best Asia Pacific (ex-Japan) Local Currency
Fixed Income Manager at the Citywire Asia Asset Management
Awards 2025, and Best Fund Provider for Asia Pacific Equity at the
Asian Private Banker Asset Management Awards.
Distribution: A cornerstone of maintaining long-term relationships
with our clients is understanding clearly what they value from an
institutional investment firm and investment advisor. This includes co-
creating solutions and specialist products that meet their specific
needs and taking into account market conditions. In 2025, this led to
us revising our suite of high conviction strategies.
We also made significant progress in expanding our book of clients
across both institutional and retail sectors:
Institutional: Demand from global institutions continued to grow in
2025, particularly for our Japan and Global Emerging Market
(GEM) strategies. We also achieved a significant milestone in
Singapore with our selection for the MAS’ Equity Market
Development Programme (EQDP) mandate.
Retail: We deepened partnerships with leading regional and local
banks across Singapore, Indonesia, Thailand, and Taiwan,
broadening access to our investment capabilities.
Complementing these efforts, our 2025 flagship ‘Think Asia. Think
Active.’ campaign further elevated Eastspring’s visibility and
positioned us strongly as the partner of choice for active investing in
Asia.
Joint ventures: As at 31 December 2025, Eastspring FUM includes
$43.9 billion from our remaining 35 per cent share in IPAMC and
$13.8 billion from our 49 per cent share in funds managed by CITIC–
Prudential Fund Management Company Limited (CPFMC) in China.
In China, CPFMC’s fixed income and active equity strategies
outperformed, with the CITIC Prudential Wenyue Bond fund ranking
in the top 1 per cent of the industry and the CITIC Prudential Xinxuan
fund ranking in the top 4 per cent of the industry. Distribution
momentum continued, generating over $1.2 billion in flows during
the year.
Focused execution
In 2025, we focused on three strategic priorities:
Scaling third-party business to serve a broader base of institutional
and retail clients;
Strengthening the partnership with Prudential Life companies to
serve evolving insurance needs underpinned by competitive and
consistent investment performance; and
Transforming our operating model to develop an efficient and
integrated enterprise model that increases operating leverage and
supports the long-term growth of the company.
As part of our focus on markets where we can deliver the greatest
value, we completed the sale of Eastspring Investments Korea in the
first half of 2025. This allows us to concentrate on the 10 markets
where our pan-Asian investment capabilities and distribution network
are strongest.
55 Prudential plc Annual Report 2025
In December 2025 we also completed the IPO of IPAMC, crystallising
value for the Group's shareholders, and reduced our stake from 49 per
cent to 35 per cent, which will be reflected in a reduced share of
profits from 2026.
Investing in capabilities
Asia remains one of the most compelling long-term opportunities
globally, supported by a large, growing and increasingly affluent
population. Investors are rotating capital to Asia, seeking
diversification amid macroeconomic divergence and policy
uncertainty in other parts of the world. Asia-Pacific (APAC) alone is
expected to drive up to 38 per cent of global net new flows by 20272,
underscoring the scale of the opportunity ahead.
Eastspring is well positioned to capture this opportunity. With a wide
Asian footprint, deep local insights, and one of the largest Asia-based
investment teams, we combine scale with expertise.
As we step into 2026, Eastspring is focused on areas where we have
proven strengths and growth opportunities. We are enhancing our
investment capabilities and innovating solutions to meet evolving
client needs. By investing in our people and expertise, expanding
client access, and strengthening our operating platform, we will create
long-term value for clients and stakeholders.
Financial performance
Actual exchange rate
Constant
exchange rate
2025
2024
Change
Change
$m*
$m*
%
%
External funds under management ($bn)
103.2
109.4
(6)
(6)
Internal funds under management ($bn)
127.5
115.4
10
3
Internal funds under advice ($bn)
47.0
33.2
42
42
Total internal funds under management or advice ($bn)
174.5
148.6
17
11
Total funds under management or advice ($bn)
277.7
258.0
8
4
Total external net flows
5,573
5,824
(4)
(1)
Analysis of adjusted operating profit
Retail operating income
470
414
14
14
Institutional operating income
339
333
2
1
Operating income before performance-related fees
809
747
8
8
Performance-related fees
5
n/a
n/a
Operating income (net of commission)
814
747
9
9
Operating expense
(418)
(385)
(9)
(7)
Group's share of tax on joint ventures' adjusted operating profit
(67)
(58)
(16)
(20)
Adjusted operating profit
329
304
8
9
Adjusted operating profit after tax
305
275
11
12
Average funds managed by Eastspring ($bn)
271.7
249.3
9
8
Fee margin based on operating income
30bps
30bps
bps
bps
Cost/income ratio
52%
52%
ppts
ppts
* Unless otherwise stated.
Eastspring's total FUM grew to $277.7 billion at 31 December 2025 (31
December 2024: $258.0 billion on an actual exchange rate basis), with
average FUM across the year increasing 8 per cent compared with the
prior year. This largely reflected net inflows from third parties and the
Group's life business and positive market movements (including foreign
exchange), partly offset by Eastspring FUM reductions from the listing
of IPAMC’s equity shares and the sale of Eastspring Investments Korea.
Overall, managed assets remain well diversified across both clients and
asset classes, with asset mix shifting marginally during 2025 from equity
and fixed income to multi-asset.
Eastspring’s adjusted operating profit grew 9 per cent in the year to
$329 million, which includes a $27 million (2024: $22 million) net
investment gain, reported within operating income before
performance-related fees, on shareholders’ investments including
seed capital. Excluding the gains on shareholders’ investments from
both periods, adjusted operating profit was 8 per cent higher, in line
with average FUM growth. Both cost/income ratio and fee margin
stayed broadly constant with those recorded in 2024.
Notes
(1) As reported at full year 2025 unless otherwise specified. Sources include formal (eg competitors' results releases, local regulators and insurance association) and informal
(industry exchange) market share. Ranking based on new business (APE sales, weighted new business premium, retailed weighted received premium, full year premium or
weighted first year premium) or gross written premium depending on availability of data. Hong Kong ranking based on APE sales. Rankings in the case of Mainland China,
Taiwan and Myanmar are among foreign insurers, while for India they are among private companies. Markets based on nine months ended September 2025: Mainland China,
Hong Kong, three months ended March 2025: PPMZ (Africa), full year 2024: Laos, Nigeria (Africa), Uganda (Africa), Zambia (Africa) and full year 2023: Ghana (Africa) and Kenya
(Africa).
(2) Source: Broadridge APAC Quarterly Trends Report Q2 2025.
56 Prudential plc Annual Report 2025
Risk review
Agile and responsible risk management
through advocating the interests of our people,
customers, regulators and shareholders
1 Introduction
Prudential’s Group Risk Framework, risk appetite and robust
governance have enabled the business to manage and control its risk
exposure throughout market volatility and uncertainty in 2025 to
support the Group’s strategy of delivering sustainable value for all our
stakeholders. As Prudential focuses on executing its strategy across
Asia and Africa, the Group-wide Risk and Compliance function has
continued to provide advice, recommendations and assurance on risk
and compliance matters. It also engages with Prudential’s Group-
wide supervisor, the Hong Kong Insurance Authority (Hong Kong IA),
on critical activities, while overseeing the risks and implications to the
ongoing business with the goal of ensuring that the Group remains
within its approved risk appetite. Our risk strategy outlines four
essential strategic pillars covering stewardship, agile and robust risk
management, effective systems of governance and compliance, and
a value-add mindset. This is also supported by three enablers,
including standardisation and simplification of controls and
processes, timely access to data and increased use of technology and
analytics, and building capabilities at scale. The Group effectively
leverages its risk management and compliance experience in more
mature markets, applying it appropriately to its growth markets. The
manner and extent of their application in specific businesses takes
into account the specific risks and the extent of challenges under
complex operating environments, and is reflective of opportunities,
customer issues and needs, and local customs. Prudential will continue
to take a holistic, coordinated and disciplined approach in managing
the increasingly dynamic, multifaceted and often interconnected risks
facing its businesses.
Below we explain how we manage risk, including through our risk
governance framework and processes. We then describe the principal
risks the Group faces, including how each principal risk is managed,
followed by a detailed description of the specific risk factors that may
affect our business, the Group and our stakeholders.
2 Risk governance
a. System of governance
Prudential has in place a system of governance that seeks to embed
clear ownership of risk, together with risk policies and standards to
enable risks to be identified, measured and assessed, managed and
controlled, and monitored and reported. The Group Risk Framework,
owned by the Board, details Prudential’s risk governance, risk
management processes and risk appetite. The Group’s risk
governance arrangements are based on the ‘three lines’ model. The
‘first line’ is responsible for taking and managing risk within the risk
appetite, while the ‘second line’ provides additional challenge,
expertise and oversight to support risk and compliance management,
and the ‘third line’ provides independent assurance on the design,
effectiveness and implementation of the overall system of internal
control. The Risk and Compliance function reviews, assesses, oversees
and reports on the Group’s aggregate risk exposure and solvency
position from an economic, regulatory compliance and credit ratings
perspective.
The Group Governance Framework is reviewed regularly with the goal
of ensuring that the framework remains fit for purpose and continues
to support sound and prudent management and oversight of the
Group’s business. The Group also regularly reviews the Group Risk
Framework and supporting policies, including sustainability policies, to
ensure that sustainability considerations, which are integral to the
wider Group governance, are appropriately reflected in processes and
embedded within all business functions.
b. Group Risk Framework
The Group Risk Framework sets out the approach to managing risk
within the Group and its subsidiaries and supports the
implementation of the Group’s Risk Strategy.
i. Risk governance and culture
Prudential’s risk governance comprises the Board, organisational
structures, reporting relationships, delegations of authority, roles and
responsibilities, and risk and compliance policies that have been
established to enable sound business decision-making in relation to
control activities and risk-related matters. The Risk Committee leads
the risk governance structure, supported by independent Non-
executive Directors on the risk committees of the Group’s material
subsidiaries. The Risk Committee is responsible for approving changes
to the Group Risk Framework and the core risk and compliance
policies that support it, and has direct lines of communication to, and
reporting and oversight of, the risk committees of the Group’s
material subsidiaries, as well as maintaining regular dialogue with the
Chairs of major next‑tier operating subsidiary risk committees. The
chief risk officers of the Group’s material subsidiaries and major
next‑tier operating subsidiaries also attend the Risk Committee
meetings on a rotational basis.
The Group Risk Framework and underlying policies support sound risk
management practices by requiring a focus on customers, longer-
term goals and sustainability, the avoidance of excessive risk taking,
and highlighting and addressing acceptable and unacceptable
behaviours. This is supported by the inclusion of risk and sustainability
considerations in performance management and remuneration for key
executives; the building of appropriate skills and capabilities in risk
management; and ensuring that employees understand and care about
their role in managing risks through open discussions, collaboration and
engagement. The Risk Committee has a key role in providing advice to
the Remuneration Committee on risk management considerations to be
applied in respect of executive remuneration.
Fostering and overseeing the embedding of culture, including risk
culture, is a responsibility of the Board, which recognises its
importance in the way the Group conducts business. The Group has a
set of fundamental values, referred to as ‘The PruWay’, that serve as
the Group’s guiding principles to ethical and authentic conduct, and
apply equally to all members of Prudential.
Prudential’s Code of Conduct and Group Governance Manual,
supported by the Group’s risk-related policies, are reviewed regularly.
The Code of Conduct lays down the principles and guidelines that
outline the ethical standards and responsibilities of the organisation
and our people. Supporting policies include those related to
regulatory compliance, anti-money laundering, sanctions, anti-bribery
and corruption, counter fraud, conduct, conflicts of interest, confidential
and proprietary information and securities dealing. The Group’s Third-
Party Supply and Outsourcing Policy requires that human rights and
modern slavery considerations be taken into account for material
supplier arrangements. Procedures to allow individuals to speak out
safely and anonymously against unethical behaviours and conduct
57 Prudential plc Annual Report 2025
violations are also in place. These together with our values encourage
a culture of risk vigilance.
Sustainability is integral to the Group’s risk culture. The Risk
Committee supports the sustainability strategy by ensuring
sustainability-related risks, including climate-related risks and
opportunities, people, and culture are effectively managed. Further
details on the Group’s sustainability governance arrangements and
strategic framework are included in the Group’s 2025 Sustainability
Report.
ii. The risk management cycle
The Group's risk management cycle refers to the ongoing process of
identifying, measuring and assessing, managing and controlling,
monitoring and reporting the risks to which the business is exposed. It
includes an assessment of capital adequacy to ensure that the
Group’s solvency needs are met at all times, as well as stress and
scenario testing that also includes climate scenario analysis.
Risk identification
The Group identifies and manages principal and emerging risks in
accordance with the Group-wide Supervision (GWS) regulatory
framework issued by the Hong Kong IA and provision 28 of the UK
Corporate Governance Code. The Group performs a robust
assessment and analysis of principal and emerging risk themes
through the risk identification process, the Group Own Risk and
Solvency Assessment report, and the risk assessments undertaken as
part of the business planning review, including how they are
managed and mitigated, which in turn supports decision-making.
Top-down and bottom-up processes are in place to support Group-
wide identification of principal risks. The Group’s principal risks, which
are reported and managed by the Group with enhanced focus, are
reviewed and updated on a regular basis.
An emerging risk identification framework also exists to support the
Group’s preparations in managing financial and non-financial risks
expected to materialise beyond the business-planning horizon. The
Group’s emerging risk identification process recognises the dynamic
materiality of emerging risk themes, whereby the topics and the
associated risks that are important to the Group and its respective key
stakeholders can change over time, often very quickly. This is often
seen in connection with sustainability-related and technology-related
risks, which can potentially impact the Group both financially and
reputationally given evolving stakeholder expectations.
Risk measurement and assessment
All identified risks are assessed based on an appropriate methodology
for that risk. Quantifiable risks which are material and mitigated by
holding capital are modelled in the Group’s internal model, which is
used to determine the Group Internal Economic Capital Assessment
(GIECA) with robust processes and controls on model changes. The
GIECA model and results are subject to independent validation.
Risk management and control
The Group’s control procedures and systems focus on aligning the levels
of risk taking with the Group’s strategy and can only provide reasonable,
not absolute, assurance against material misstatement or loss. The
Group’s risk policies define the Group’s appetite for material risks and set
out the risk management and control requirements to limit exposure.
These policies also set out the processes to enable the measurement and
management of these risks in a consistent and coherent way, including
the flows of management information required. Stress and scenario
testing is also in place to assess the robustness of capital adequacy and
liquidity, as well as to support recovery planning. This includes reverse
stress testing, which requires the Group to ascertain the point of
business model failure and is another tool that helps to identify the key
risks and scenarios that may have a material impact on the Group.
The methods and risk management tools employed to mitigate each
of the Group’s principal risks are detailed in section 3 below.
Risk monitoring and reporting
The Group’s principal risks are highlighted in the management
information received by the Risk Committee and the Board, which
also includes key exposures against risk appetite and developments in
the Group’s principal and emerging risks.
iii. Risk appetite, limits and triggers
The Group aims to balance the interests of the broad spectrum of its
stakeholders (including customers, investors, employees, regulators,
communities and key business partners) and understands that a well-
managed acceptance of risk lies at the heart of its business. The
Group generates stakeholder value by selectively taking exposure to risks,
mitigated to the extent it is cost effective to do so, and where these are an
outcome of its chosen business activities and strategy. Those risks for
which the Group has no tolerance are actively avoided. The Group’s
systems, procedures and controls are designed to manage risk
appropriately, and its approach to resilience and recovery aims to
maintain the Group’s ability and flexibility to respond in times of
stress.
Qualitative and quantitative expressions of risk appetite are defined
and operationalised through risk limits, triggers and indicators. The
Risk and Compliance function reviews the appropriateness of these
measures at least annually. The Board approves changes to the
Group’s aggregate risk appetite and the Risk Committee has
delegated authority to approve changes to the system of limits,
triggers and indicators.
Group risk appetite is defined and monitored in aggregate by the
setting of objectives for its capital requirements, liquidity and non-
financial risk exposure, covering risks to stakeholders, including those
from participating and third-party businesses:
1. Capital requirements: Limits on capital requirements aim to
ensure that, in both business-as-usual and stressed conditions, the
Group maintains adequate capital in excess of internal economic
capital requirements and regulatory capital requirements,
achieves its desired target credit rating to meet its business
objectives, and avoids the need for supervisory intervention. The
two measures in use at the Group level are the GWS and GIECA
capital requirements.
2. Liquidity: The objective of the Group’s liquidity risk appetite is to
help ensure that appropriate cash resources are available to meet
financial obligations as they fall due in both business-as-usual
and stressed scenarios. This is measured using a liquidity
coverage ratio, which considers the sources of liquidity against
liquidity requirements under stress scenarios.
3. Non-financial risks: The Non-Financial Risk Appetite Framework
is in place to identify, measure and assess, manage and control,
monitor and report effectively on material non-financial risks
across the business. The non-financial risk appetite is framed
around the perspectives of its varied stakeholders, accounts for
current and expected changes in the external environment, and
provides limit and trigger appetite thresholds for non-financial risk
categories across the Group’s locations. The Group accepts a
degree of non-financial risk exposure as an outcome of its chosen
business activities and strategy, and aims to manage these risks
effectively to maintain its operational resilience, and
commitments to customers and all other stakeholders, and to
avoid material adverse financial loss or impact to its reputation.
Group limits operate within these expressions of risk appetite to
constrain material risks, while triggers and indicators provide
additional defined points for escalation. The Risk Committee,
supported by the Risk and Compliance function, is responsible for
reviewing the risks inherent in the Group’s business plan and for
providing the Board with a view on the risk/reward trade-offs and the
resulting impact to the Group’s aggregated position relative to Group
risk appetite and limits, including non-financial risk considerations.
58 Prudential plc Annual Report 2025
Risk review continued
Identify
Measure and assess
Risk identification covers Group-wide:
(a) Top-down risk identification
(b) Bottom-up risk identification
(c) Emerging risk identification
Risks are assessed in terms of materiality.
Material risks which are modelled are
included and appropriately validated
capital models.
Risk governance and culture
Business strategy
Risk governance comprises the Board,
organisational structures, reporting
relationships, delegations of authority,
roles and responsibilities, and risk
and compliance policies.
A set of fundamental values (The PruWay)
and Prudential's Code of Conduct serve
as the Group’s guiding principles for
ethical and authentic conduct.
Our business strategy and
business plan provide direction on
future growth and inform the
level of limits on solvency,
liquidity and our key risks. The Risk
and Compliance function
provides input and opinion on key
aspects of business strategy.
Risk Management
Capital management
Stress and scenario testing
Capital adequacy is monitored to help ensure
that internal and regulatory capital
requirements are met, and that solvency
buffers are appropriate over the business
planning horizon and under stress.
Stress and scenario testing is
performed to assess the
robustness of capital adequacy
and liquidity, as well as to support
recovery planning.
Monitor and report
Manage and control
Escalation requirements in the event of a breach are clearly
defined. Risk reporting provides regular updates to the Board
and the Risk Committee on exposures against Board-approved
appetite statements and limits. Reporting also covers the
Group's principal risks.
Risk appetite and limits allow for the controlled growth of the
Group’s business, in line with business strategy and plan. Processes
that support the oversight and control of risks include:
1. The Risk and Control Self-Assessment process
2. The Own Risk and Solvency Assessment
3. Group-approved limits and early warning triggers
4. Large risk approval process
5. Global Counterparty Limit Framework
6. Crisis management/internal incidents management procedures
7. Stress and scenario testing, including reverse stress testing
59 Prudential plc Annual Report 2025
3 The Group’s principal risks
The delivery of the Group’s strategy in building long-term value for all our stakeholders inevitably requires the acceptance of certain risks. The
materialisation of any of these risks within the Group or in its joint ventures, associates or key third-party partners may have a financial impact
and may affect the performance of products or services or the fulfilment of commitments to customers and other stakeholders, or could
otherwise have an adverse impact on Prudential’s brand and reputation.
This section provides a high-level overview of the principal risks faced by the Group, including the key tools used to manage each risk. A detailed
description of these and other risks is presented under the heading ‘Risk factors’ below.
The Group’s 2025 Sustainability Report includes further detail on the sustainability-related (including environmental, social and governance
(ESG) and climate-related) risks which contribute to the materiality of the Group’s principal risks detailed below. 
Summary of principal risks
Risks to the Group’s financial position
The global economic and geopolitical
environment
may impact the Group directly by
affecting trends in
financial markets and asset values, as
well as driving
short-term volatility.
Risk type
Global economic and geopolitical conditions
Market risks to our investments:
Interest rate risk, including asset liability management (ALM)
Equity and other non-fixed interest asset risk
Currency risk
Liquidity risk
Credit risk
Risks from the nature of our business and our industry
These include the Group’s non-financial
risks such as operational and change
delivery risks from significant
transformation activities, risks related to
regulatory compliance and legal,
technology risks, risks associated with the
Group’s joint ventures and associates,
and insurance risks, business
concentration risks and customer
conduct risks assumed by the Group in
providing its products.
Risk type
Non-financial risks:
Operational processes risk
Change delivery risk
Third-party management risk
Technology, data, and cyber security risk
Customer conduct risk
Regulatory compliance and legal risk
Model risk
Financial crime risk
Business continuity risk
Insurance risks:
Medical claims inflation risk
Morbidity risk
Persistency risk
Business concentration risk
Risk associated with the oversight of the
Group's joint ventures and associates
The Group’s sustainability-related (including ESG and climate-related) risks
Sustainability-related risks refer to (a) environmental, social or governance issues, trends or events that could have a financial or non-
financial impact on the Group, and/or (b) the Group's sustainability-focused activities, strategy and commitments that could have an
external impact on the environment and wider society in which the Group operates.
60 Prudential plc Annual Report 2025
Risk review continued
Risks to the Group’s financial position
The global economic and geopolitical environment may impact the Group directly by affecting trends in financial markets
and asset values, as well as driving short-term volatility. Risks in this category include the market risks to our investments
and the credit quality of our investment portfolio, as well as liquidity risk.
Global economic and geopolitical conditions
In 2025, Prudential continued to navigate a highly complex and rapidly evolving macroeconomic and geopolitical landscape marked by
persistent uncertainties and potential challenges. Expectations entering the year for easing inflation and a potential rate-cutting cycle by the US
Federal Reserve were disrupted by the escalation of protectionist trade policies, including in the US as well as by major trading partners. These,
among other measures, have heightened macroeconomic uncertainty, geopolitical tension, and market volatility, while driving up import costs
and fuelling inflationary pressures across markets, particularly in the US, where Treasury yields rose in Q2 2025 amid growing concerns over
inflation and policy direction, before easing later in the year as the US Federal Reserve resumed monetary easing. Although US employment,
household consumption and income growth were resilient, supported at least in part by an AI infrastructure-related investment cycle, trade policy
uncertainty and higher trade barriers weighed on business sentiment and parts of the manufacturing and investment cycle. The broader
implications for global growth remain uncertain, especially for countries materially impacted by these trade measures. The trajectory of interest
rates remains volatile, shaped by the evolving stance of US economic policy and decisions from the US Federal Reserve, which reduced its policy
rate by 75 basis points in total during 2025. This, coupled with evolving US protectionist policies, may exert pressure on borrower creditworthiness
and business growth prospects. Moody’s downgrade of the US sovereign rating in May 2025, resulting in the US losing its AAA credit rating from
all three major credit rating agencies for the first time in a century, further underscores the fragility of the fiscal and policy landscape.
Mainland China continued to face its own set of economic headwinds in 2025, including slower economic growth, ongoing concerns in its
property sector, subdued domestic private sector activity, and weakening customer demand, which continue to place downward pressure on
its interest rates. These challenges, compounded by US protectionist measures and broader trade and technology frictions, increased
uncertainty for Mainland China and other significant economic blocs. Although a temporary US-China tariff truce was agreed in May and
high-level engagement resumed in October, elevated tariff levels and export controls continued to weigh on supply chains and regional trade,
potentially constraining the growth outlook for both the broader Asian region and the global economy. These dynamics could further depress
China government bond yields and increase the challenges of investment management in Mainland China.
Geopolitical tensions, notably US-China relations, and various conflicts, while varying in intensity and impact, may lead to further realignment
and fragmentation risks within and between blocs and regions. Wars in Ukraine and the Middle East, alongside broader concerns about
shipping security and sanctions risk, contributed to episodic disruptions to trade, supply chains, and commodities markets; any escalation or
sustained tensions in these regions may lead to heightened market volatility, and materially higher energy costs and inflation, particularly for
net oil-importing economies. In parallel, the US also pursued negotiations and preliminary framework agreements with a range of trading
partners, including consultations with ASEAN economies on tariff and non-tariff measures, adding to fragmentation risk and broader
geopolitical uncertainty.
Elevated market volatility and uneven global growth continue to pose risks to investment performance, especially if recessionary pressures
materialise in key markets where Prudential operates. These macroeconomic and geopolitical developments are considered material to the
Group and may increase operational and business disruption, regulatory (including sanctions) risks and financial market risks, thereby potentially
impacting Prudential’s sales and distribution networks. The potential impacts to the Group are included in sections 1.1 and 1.2 of the Risk factors.
Risk description
Risk management
Market risks to our investments
(Audited)
The value of Prudential’s direct investments may be impacted
by fluctuations in interest rates, equity and property prices,
credit spreads, and foreign exchange rates. These risks are
highly correlated to macroeconomic and geopolitical
movements, together with government and central bank
actions. Certain exposures, including alternative investments,
may also be subject to higher valuation uncertainty and lower
liquidity compared with public market assets. There is also
potentially indirect impact through the value of the net equity
of its joint ventures and associates. The Group’s direct exposure
to inflation remains modest. Exposure mainly arises through an
increase in medical claims obligations, driven by rising medical
prices as well as potential impact on customers from an
affordability perspective. Medical inflation risk as well as
challenges for insurers linked to affordability and existing
challenges in persistency are detailed in the Insurance risks
section below.
The Group has appetite for market risk where it arises from profit-
generating insurance activities to the extent that the risk remains part
of a balanced portfolio of sources of income for shareholders and is
compatible with a robust solvency position. The Group’s market risks
are managed and mitigated by the following:
The Group Financial Risk Policy;
The Group Capital and ALM Committee and Group ALM Policy;
Changes in asset allocation, bonus revisions, repricing and the use of
reinsurance where appropriate;
The Group Investment Committee and Group Investment Policy;
The Group Chief Investment Office, which is responsible for the
formulation and execution of the company’s investment strategies;
Hedging using derivatives, including currency forwards and swaps,
bond forwards/futures, interest rate futures and swaps, and equity
futures;
The monitoring and oversight of market risks through the regular
reporting of management information;
Regular deep-dive assessments; and
The Group Crisis Management Procedure, which defines specific
governance to be invoked in the event of a crisis such as a significant
market, liquidity or credit-related event, cyber incident or staff safety
issue.
61 Prudential plc Annual Report 2025
Risk description
Risk management
Market risks to our investments continued
Interest rate risk, including ALM
Interest rate risk is driven by the impact of the valuation of
Prudential’s assets (particularly government and corporate
bonds) and liabilities, which are dependent on market interest
rates.
The Group’s risk exposure to rising interest rates arises from the
potential impact to the present value of future fees for unit-
linked businesses, such as in Singapore, Indonesia and
Malaysia, as well as the impact to the present value of the
future profits for accident and health products, such as in Hong
Kong and Singapore. Exposure to higher interest rates also
arises from the potential impact to the value of fixed income
assets not attributed to policyholder liabilities, such as the
assets in the shareholder funds.
The Group’s risk exposure to lower/decreased interest rates
arises from the guarantees of some non-unit-linked products
with a savings component, including the Hong Kong,
Singapore, Taiwan and Mainland China's participating and
non-participating businesses. This exposure results from the
potential for an asset and liability mismatch, where long-dated
liabilities and guarantees are backed by short-dated assets.
The Group Capital and ALM Committee is a management committee
supporting the identification, assessment and management of key
financial risks to the achievement of the Group’s business objectives. It
oversees ALM, solvency and liquidity risks of the local businesses as well
as the declaration and management of non-guaranteed benefits for
participating and universal life businesses. Local business units are
responsible for the management of their own asset and liability
positions, with appropriate governance in place. The objective of the
local business unit ALM process is to meet policyholder liabilities with
the returns generated from the investment assets held, while
maintaining the financial strength of capital and solvency positions.
The ALM strategy adopted by the local business units considers the
liability profile and related assumptions of in-force business and new
products to appropriately manage investment risk within ALM risk
appetite, under different scenarios in accordance with policyholders’
reasonable expectations, and economic and local regulatory
requirements. Assessments are carried out on an economic basis which
is consistent with the Group’s internal economic capital methodology.
Factors such as local regulations, the availability of assets, currency,
duration, and diversifications are considered as appropriate.
The Group’s appetite for interest rate risk requires that assets and
liabilities should be tightly matched for exposures where assets or
derivatives exist that can cover these exposures. Interest rate risk is
accepted where this cannot be hedged, provided that this arises from
profitable products and to the extent that such interest rate risk
exposure remains part of a balanced exposure to risks and is
compatible with a robust solvency position. When asset and liability
duration mismatch cannot be eliminated, it is monitored and managed
through local risk and asset liability management committees and
Group risk limits consistent with the Group’s appetite for interest rate
risk.
Equity and property investment risk
The shareholder exposure to equity price movements arises
from various sources, including from unit-linked products where
fee income is linked to the market value of funds under
management. Exposure also arises from participating
businesses through potential fluctuations in the value of future
shareholders’ profits and where bonuses declared are based
broadly on historical and current rates of return from the
businesses' investment portfolios, which include equities.
The material exposures to equity risk in the Group’s businesses
include Mainland China’s exposure to equity risk through
investments in equity assets for most of its products, including
participating and non-participating savings products and
protection and unit-linked products. The Hong Kong and
Singapore businesses, and to a lesser extent, the Taiwan and
Malaysia businesses, contribute to the Group’s equity risk
exposure due to the equity assets backing participating
products. The Singapore, Indonesia and Malaysia businesses
are also exposed to equity risk through their unit-linked
products.
The Group has limited acceptance for exposures to equity risk from
non-participating products if it is not rewarded for taking the equity
risk. The Group accepts equity exposure that arises from future fees
(including shareholder transfers from the participating businesses) but
limits its exposure to policyholder guarantees by hedging against
equity movements and guarantees where it is considered economically
optimal to do so.
Where equity risk is accepted, it is explicitly defined by the strategic
asset allocation, as well as monitored and managed through local risk
and ALM committees. Overall exposure to equity risk from the
participating businesses is also managed through Group risk limits
consistent with the Group’s appetite for equity risk.
62 Prudential plc Annual Report 2025
Risk review continued
Risk description
Risk management
Market risks to our investments continued
Currency risk
The geographical diversity of Prudential’s businesses means
that it is exposed to the risk of foreign exchange rate
fluctuations. Prudential’s operations generally write policies
and invest in assets denominated in local currencies, but some
entities within the Group write policies, invest in assets or enter
into other transactions in the US dollar or other non-local
currencies. This can lead to fluctuations in the Group’s
consolidated financial statements upon the translation of local
operating results into the Group’s presentation currency in the
US dollar. Additionally, the Group is affected by exchange rate
movements through changes in the value of remittances
received from the local business units. This risk is further
detailed in section 1.6 of the Risk factors.
The Group accepts the currency risk that emerges from profits retained
locally to support the growth of the Group’s business and the
translation risks from capital being held in the local currency of the
business to meet local regulatory and market requirements. However, in
cases where a surplus arising in an overseas operation supports Group
capital or shareholders’ interest (i.e. remittances), this exposure is
hedged if it is economically optimal to do so. The Group does not
accept significant shareholder exposures to foreign exchange risks in
currencies outside the local territory.
Currency risk is managed by the Group Capital and ALM Committee
through the implementation of asset allocation on funds which
captures the exposure to non-locally-denominated assets.
Liquidity risk
(Audited)
Prudential’s liquidity risk arises from the need to have sufficient
liquid assets to meet policyholder and third-party payments as
they fall due, considered under both business-as-usual and
stressed conditions. It includes the risk arising from funds
composed of illiquid assets and results from a mismatch
between the liquidity profile of assets and liabilities. Liquidity
risk may impact market conditions and valuation of assets in a
more uncertain way than other risks like interest rate or credit
risk. It may arise, for example, where external capital is
unavailable at sustainable cost, where derivatives transactions
require a sudden significant need of liquid assets or cash to
post as collateral to meet derivatives margin requirements, or
where redemption requests are made against funds managed
for external clients (both retail and institutional). Liquidity risk is
considered material at the level of the Group.
The Group has no appetite for any business to have insufficient
resources to cover its outgoing cash flows, or for the Group as a whole
to not meet cash flow requirements from its debt obligations under any
plausible scenario. The Group has significant internal sources of
liquidity sufficient to meet its expected cash requirements for at least
12 months from the date the financial statements are approved,
without having to resort to external sources of funding. As at 31
December 2025, the Group had a total of $1.5 billion of undrawn
committed facilities which expire in 2031 and a further $100 million
that expire in 2029. Access to further liquidity is available through the
debt capital markets and the Group’s extensive commercial paper
programme. Prudential has maintained a consistent presence as an
issuer in the market for the past decade.
A number of risk management tools are used to manage and mitigate
liquidity risk, including the following:
The Group’s Financial Risk Policy;
Regular assessment and reporting by the Group and business units
of liquidity coverage ratios, which are calculated under both base
case and stressed scenarios;
The Group’s Liquidity Risk Management Plan;
The Group’s Collateral Management Standard;
The Group’s contingency plans and identified sources of liquidity;
The Group’s ability to access the money and debt capital markets;
The Group’s access to external committed credit facilities; and
The Group Crisis Management Procedure.
63 Prudential plc Annual Report 2025
Risk description
Risk management
Credit risk
(Audited)
Invested credit risk is the potential for loss resulting from a
borrower’s failure to meet its contractual debt obligation(s) and
arises from investments in debt instruments. Volatility in credit
spreads can signal deteriorations in credit quality even though
credit selection remains conservative and selective with the
intention to hold to maturity. Counterparty risk, a type of credit
risk, is the potential loss resulting from a counterparty that
defaults on its contractual obligation(s) through financial
transactions such as reinsurance arrangements, derivative
contracts with third parties, and its cash deposits with banks.
Invested credit and counterparty risks are considered material
risks for the Group’s business units.
The total debt securities at 31 December 2025 held by the
Group’s operations were $92 billion (31 December 2024: $73.8
billion). The majority (85 per cent, 31 December 2024: 84 per
cent) of the portfolio are investments either held in unit-linked
funds or that support insurance products where policyholders
participate in the returns of a specified pool of investments 1. The
gains or losses on these investments will largely be offset by
movements in policyholder liabilities2. The remaining 15 per cent
(31 December 2024: 16 per cent) of the debt portfolio (the
‘shareholder debt portfolio’) are investments where gains and
losses broadly impact the income statement, albeit short-term
market fluctuations are recorded outside of adjusted operating
profit.
Group sovereign debt: Prudential invests in bonds issued by
national governments. This sovereign debt holding within the
shareholder debt portfolio represented 59 per cent or $8.2
billion3 of the total shareholder debt portfolio as at 31
December 2025 (31 December 2024: 54 per cent or $6.3
billion). The particular risks associated with holding sovereign
debt are detailed further in the disclosures in the Risk factors.
The total exposures held by the Group in sovereign debt
securities at 31 December 2025 are given in note C1 of the
Group’s IFRS financial statements.
Corporate debt portfolio6: In the shareholder debt portfolio,
corporate debt exposures totalled $4.9 billion of which $4.6
billion or 95 per cent were investment grade rated (31
December 2024: $4.9 billion of which $4.5 billion or 93 per
cent were investment grade rated).
Financial sector debt exposure and counterparty credit
risk: The financial sector, especially banks, represents a
material concentration in the Group’s corporate debt portfolio
which largely reflects the composition of the fixed income
markets across the regions in which Prudential is invested. As
such, exposure to the financial sector, particularly banks, is a
key part of its core investments, considered to be a material
risk for the Group, as well as being important for the hedging
and other activities undertaken to manage its various
financial risks.
At 31 December 2025:
94 per cent of the Group’s shareholder portfolio (excluding all
government and government-related debt) is investment
grade rated4. In particular, 63 per cent of the portfolio is
rated4 A- and above (or equivalent); and
The Group’s shareholder portfolio is well diversified: no
individual sector5 makes up more than 15 per cent of the total
portfolio (excluding the financial and sovereign sectors).
The Group’s holdings across its life portfolios are high-quality
investments in the domestic markets in which we operate or USD-
denominated investments. These portfolios therefore include a mix of
sovereign debt investments and a diverse set of high-quality names,
including those with either government or considerable parent
company balance sheet support. Any impacts to global rates are
therefore key areas of monitoring focus for the Group. The impacts of
macroeconomic risks surrounding the tariffs imposed by the US are
being closely monitored, including the potential for deterioration in the
credit quality of the Group’s invested credit exposures, particularly due
to rising funding costs and overall credit risks, and the extent of
downward pressure on the fair value of the Group’s portfolios during
adverse market conditions. The Group’s portfolio is generally well
diversified in relation to individual issuers and companies particularly in
local markets where depth (and therefore the liquidity of such
investments) may be low. Acknowledging that downgrade or default
risks can never be eliminated, the Group has appetite to accept credit
risk to the extent that it remains part of a balanced portfolio of sources
of income for shareholders and is compatible with a robust solvency
position. This risk is further detailed in sections 1.4 and 1.5 of the Risk
factors.
The Group actively reviews its investment portfolio to maintain the
robustness and resilience of the solvency position. A number of risk
management tools are used to manage and mitigate credit and
counterparty credit risk, including the following:
The Group’s Financial Risk Policy;
The Global Counterparty Limit Framework, concentration limits on
large names and limits on portfolio-level credit quality;
Collateral arrangements for derivative, secured lending reverse
repurchase and reinsurance transactions which aim to provide a high
level of credit protection; and
The Risk Committee and Group Investment Committee’s oversight
of credit and counterparty credit risk and sector and/or name-
specific reviews.
Counterparty risk exposures, arising from cash, derivatives and
reinsurance activities, are managed using an array of risk management
tools, including a comprehensive system of rating-based limits, a focus
on prioritising investment grade banks and implementing collateral
arrangements as much as possible. Regarding reinsurance, the Group
uses reinsurers, rated A- or above where feasible, with collateral taken
to support the reinsurance exposure where appropriate. Where
necessary, Prudential mitigates the level of its counterparty credit risk
by reducing its exposure, or seeking alternative instruments.
64 Prudential plc Annual Report 2025
Risk review continued
Risks from the nature of our business and our industry
These include the Group’s non-financial risks such as operational processes, change delivery, third-party and outsourcing,
customer conduct, regulatory compliance and legal, model, financial crime, and business continuity risks. With our increasing
reliance on technology, data and cyber security risks remain areas of focus. Insurance risks and business concentration risks
are also assumed by the Group in providing its products. Furthermore, there are risks associated with the oversight of the
Group’s joint ventures and associates stemming from our operation in certain markets. 
Risk description
Risk management
Non-financial risks
The complexity of Prudential, its activities and the extent of its
transformation efforts from time to time creates a challenging
operating environment and exposure to a variety of non-financial
risks which are considered to be material at a Group level. The
Group does not actively seek to take non-financial risks. Instead, it
operates a control environment and framework for good
governance intended to prevent material losses or other negative
impacts. The Group’s non-financial risks, which are not exhaustive
and discussed further in section 2 of the Risk factors, are outlined
below.
Alongside the Non-Financial Risk Appetite Framework, associated risk
policies and standards are in place that individually engage with
specific non-financial risks which include subject matter expert-led
processes that are designed to help identify, assess, manage and
control these risks, including:
Reviews of key non-financial risks and challenges within Group and
business units' business plans during the annual planning cycle, to
support business decisions;
Corporate insurance programmes to limit the financial impact of
operational risks;
Risk management across the change delivery lifecycle of major
initiatives, such as prioritisation, execution planning, and the
management of risks, issues, and interdependencies during the
delivery of the Group’s change portfolio and activities;
Screening and transaction monitoring systems for financial crime
and a programme of compliance control monitoring reviews and
regular risk assessments;
Internal and external reviews of cyber security capability and defences;
Regular updating and risk-based testing of crisis management,
business continuity and disaster recovery plans;
Established processes to deliver the highest quality of service to
fulfil customers’ needs and expectations; and
Active engagement in managing compliance obligations and
monitoring regulatory developments and supervisory focus areas.
Operational processes risk
Operational processes risk is the risk of failure to adequately or
accurately process different types of operational transactions,
including customer/policy servicing , asset and investment
management operations, finance operations and the operational
provision of compensation to our distribution channels. Due to
human error, among other reasons, operational incidents do occur
from time to time and no system or process can entirely prevent their
occurrence. Apart from the financial impacts of inaccurate
processing, other impacts may include regulatory penalties,
reputational damage and resources spent to amend the errors.
The Group Operational Resilience Policy outlines the Group’s
requirements for managing operational resilience including business
continuity, disaster recovery, and crisis management risks that the
Group is exposed to. See details in the ‘Business Continuity Risk’
section below. The Group aims to manage the risk effectively by
maintaining operational resilience and honouring commitments to
customers and other stakeholders.
The aim of the Group Approval Committee Request Policy is to establish a
robust governance process and a delegated authority framework for the
approval of all significant expenditures, projects and initiatives
undertaken within the Group that are funded by shareholders’ resources.
Further detail on the risks to the Group arising from system issues or
control gaps is included in sections 2.1 and 2.3 in the Risk factors.
Change delivery risk
Change delivery risk is driven by the concurrent implementation of
multiple complex initiatives across the organisation. Failure to
deliver these initiatives and benefits within defined timelines,
scope, and cost, with an engaged and appropriately skilled
workforce, may negatively impact the Group, ranging from its
operational capability, control environment, reputation, delivery of
business strategies, shareholder value, and market competitiveness.
The transformation and change programmes may also introduce
new or increase existing business risks and dependencies, which
add management complexity. Further detail on the risks to the
Group associated with large-scale transformation and complex
strategic initiatives is included in section 2.1 of the Risk factors.
The Group aims to ensure that strong programme governance is in place
with embedded risk practices to achieve ongoing and nimble risk
oversight, with regular risk monitoring and reporting to risk committees.
The Group’s Transformation Standards are in place to ensure appropriate
governance and controls to mitigate risks. Governance forums are
established to oversee the implementation and risk management of the
key change delivery/transformation initiatives from various dimensions
such as customer-centricity, strategic, financial, operational (including
digital platforms) and risk management. In addition, Prudential is
continuously enhancing strategic capabilities through internal talent
development and talent acquisition. Developing a workforce that remains
engaged through change and provides adequate resources for our
people to manage change, connect, grow and succeed is one of the
priorities for the company.
65 Prudential plc Annual Report 2025
 
Risk description
Risk management
Non-financial risks continued
Third-party management risk
Third party management risk refers to the risk that third-party
supply and outsourcing arrangements, including intra-group
arrangements, fail, or provide inadequate service or act in a
manner that is not aligned with Prudential’s values, policies,
standards or in the interests of existing and potential
customers, which could result in significant business
interruptions, liability for losses and costs, reputational damage
and regulatory breaches for Prudential.
The Group is increasingly leveraging third parties to access core
markets, achieve growth and drive process efficiency. The
Group has a number of important third-party relationships, with
market counterparties and outsourcing partners, including
distribution, technology and ecosystem providers. In addition
to intra-group arrangements, the Group also maintains
material strategic partnerships and bancassurance
arrangements, which create reliance on the operational
resilience and performance of outsourcing and business
partners. This risk is explored in more depth in section 2.3 of the
Risk factors.
The Group Third-Party Supply and Outsourcing Policy outlines the
Group’s requirements for managing third-party risk, which includes
material outsourcing arrangements, that is aligned to the Hong Kong
IA’s GWS Framework. In addition, the Group Third-Party Risk Oversight
Policy is embedded within business units who are responsible for
overseeing its implementation, with compliance achieved through a
comprehensive programme that includes risk assessment, risk-based
assurance, internal audit and monitoring activities. These measures
collectively ensure that appropriate contract performance and risk
management measures are in place to manage the risk of third-party
failures that breach risk appetite and satisfy regulatory expectations.
Technology, data and cyber security risks
Risks related to malicious attacks on Prudential systems or
third-parties, service disruption, distributed denial of services
(DDoS) attacks, exfiltration of data, loss of data integrity and
the impact on the privacy of our data remain prevalent, owing
to the accessibility of malicious tools available to potential
adversaries, and increasing advancement of technology such
as generative AI and other artificial intelligence methods.
Regulatory expectations of cyber security and data protection
controls are becoming increasingly complex as the Group
continues to develop and expand digital services and products.
Reliance on third-party service providers and business partners
is also increasing. Further details on the risks to the Group
associated with operating in high-risk markets is included in
sections 2.4 and 2.5 of the Risk factors.
Consistent with the system of governance set out in section 2 above,
Prudential follows a ‘three lines’ model for managing technology-
related risks, with a resiliency enhancement programme in progress to
further strengthen our capabilities in managing disruptions or failures
on system platforms serving our customers. Group Technology, the first
line, is primarily responsible for risk identification, assessment,
mitigation, monitoring and reporting. Group Technology Risk
Management, the second line, provides advisory, assurance and
oversight of the risk domains. A number of risk management tools are
in place including: key risk indicators covering key technology risk areas;
annual risk assessment to identify specific risks, priorities and focus
areas; and deep-dive reviews on different technology domains to
provide assurance of controls. In addition, the Group Technology Risk
Committee, as a first-line committee, is responsible for overseeing the
effectiveness of technology risk management across the Group,
including information security and privacy. Any material risks identified
are reported to the Risk Committee. The Group’s internal audit, the
third line, provides independent assessment of control effectiveness
and management awareness for both the first and second lines, with a
comprehensive audit plan across all risk domains, including cyber
security. Cyber and privacy risks are reported regularly to the Risk
Committee by the Chief Technology Risk Officer. In addition, the Risk
Committee and Audit Committee receive regular updates on
technology and cyber security from senior leaders across the first and
second lines, including the Head of Infrastructure and Security, the
Head of Technology Risk Management, and the Chief Technology Risk
Officer. Collectively, these leaders bring extensive experience in
overseeing technology risk, resilience, and security across the Group.
Further, the Group Executive Committee (GEC) participates in annual
cyber tabletop exercises and risk workshops to ensure members are well
equipped to respond to a cyber or information security incident and
fully understand the latest threats and regulatory expectations.
In addition, a strong cybersecurity culture is also promoted across the
Group through mandatory annual information security and privacy
training for all employees, complemented by regular phishing
simulation exercises and periodic cyber incident response drills to
reinforce cyber risk awareness. The Group’s Global Integrated
Command Centre has also been set up to provide Group-wide
monitoring, detection and incident management capabilities.
66 Prudential plc Annual Report 2025
Risk review continued
Risk description
Risk management
Non-financial risks continued
Technology, data and cyber security risks continued
The Group has developed data minimisation and ‘privacy-by-design’
principles, where data should only be collected and used for its
intended purpose and is not retained longer than necessary. The
handling of sensitive data is governed by policies such as the Group
Information Security Policy, the Group Privacy Policy, and the Group
Data Governance Policy, each aligned to applicable laws and
regulations. These policies, together with our third-party risk
management practices, aim to ensure privacy and system availability
are maintained for Prudential and its third-party service providers.
AI advancements are shaping the present and future of the insurance
industry. Our goal is to remain at the forefront by providing services
that are technologically advanced, secure, ethically sound, and socially
responsible. With our customers at the core of our operations, we apply
our AI Ethics Principles in everything we do. These principles apply to
both our own and third-party solutions, ensuring that every AI system
and innovation is thoroughly evaluated via appropriate governance
channels for ethical considerations and that associated risks are well
managed. An oversight forum for the use of AI is also in place to ensure
compliance with the AI Ethics Principles adopted by the Group with the
aim to ensure the safe use of AI. Employees are also regularly reminded
of the paramount importance of these AI ethics across all markets,
while we engage in ongoing dialogues and cooperative initiatives with
our regulators. Prudential’s AI governance and ethics principles are
We continue to observe a rise in malware and ransomware threats and
the Group continues to maintain and, where appropriate, enhance
defences to protect its systems from cyber security attacks. Prudential
has adopted a holistic risk management approach, designed to prevent
and disrupt attacks against the Group and to aid recovery, should an
attack occur. Other defences include but are not limited to: distributed
denial of services (DDoS) protection for Group websites, AI-based
endpoint security software, continuous security monitoring, network-
based intrusion detection, and employee training and
awareness campaigns.
In addition, the Group recognises the evolving threat of AI-generated
deepfakes and other sophisticated social engineering tactics targeting
corporate activities. As part of our broader cyber resilience strategy, we
continue to enhance awareness efforts, strengthen detective controls,
and bolster incident response capabilities. While deepfake detection
technologies are still maturing,  the Group actively monitors
advancements and collaborate with industry partners to assess and
integrate emerging solutions as they become enterprise-ready.
The Group tests the effectiveness of cyber security and privacy controls
via a dedicated ‘red team’ to identify potential vulnerabilities, and
engages and rotates external expert vendors to perform adversarial
testing on our systems. In addition, we engage external consultants to
assess and benchmark the maturity of Prudential’s cyber, information
security and privacy controls.
A private ‘Bug Bounty’ programme invites external security
practitioners to identify and report security issues and vulnerabilities,
supported by a Vulnerability Disclosure Programme that allows
independent security researchers to report security issues and
vulnerabilities via the Prudential websites.
The Group has subscribed to services from independent security
consultants to monitor our external security posture on an ongoing
basis. Whilst the cyber threat landscape has continued to elevate due
to ransomware and supply chain compromise events, the Group did not
experience any cyber security and data breaches with a material
impact on its business strategy, operations or financial condition
in 2025.
67 Prudential plc Annual Report 2025
Risk description
Risk management
Non-financial risks continued
Customer conduct risk
Prudential’s conduct of business, especially in the design and
distribution of its products and the servicing of customers, is
crucial in ensuring that the Group’s commitment to meeting its
customers’ needs and expectations is fulfilled. The Group’s
Customer Conduct Risk Framework reflects management’s
focus on customer outcomes.
Factors that may increase conduct risk can be found
throughout the product life cycle, from the complexity of the
Group’s products and services to its diverse distribution
channels, which include its agency workforce, partnership
distribution, virtual face-to-face sales, and sales via online
digital platforms.
The Group has developed a Group Customer Conduct Risk Policy, which
sets out five customer conduct standards that the business is expected
to meet:
Treat customers fairly, honestly and with integrity;
Provide and promote products and services that meet customer
needs, are clearly explained, and that deliver real value;
Manage customer information appropriately, and maintain the
confidentiality of customer information;
Provide and promote high standards of customer service; and
Act fairly and promptly to address customer complaints and any
errors found.
Conduct risk is managed via a range of controls that are assessed
through the Group-wide risk and control assessment programme and
overseen within reporting to its boards and committees.
Management of the Group’s conduct risk is key to the Group’s strategy.
Prudential’s conduct risks are managed and mitigated using the
following tools, among others:
The Group’s Code of Conduct and conduct standards, product risk
and other related risk policies, and supporting controls including the
Group’s financial crime risk control programme;
A culture that supports the fair treatment of the customer, incentivises
the right behaviour through proper remuneration structures, and
provides a safe environment to report conduct risk-related issues via
the Group’s internal processes and the Speak Out programme;
Product controls, such as a product conduct risk assessment, which is
a component of the product development process and helps identify
and manage product-related conduct risks;
Distribution controls, including monitoring programmes relevant to
the type of business (insurance or asset management), distribution
channel (agency, bancassurance or digital) and ecosystem, to help
ensure sales are conducted in a manner that considers the fair
treatment of customers;
Quality of sales processes, services and training, and use of other
initiatives such as special requirements for vulnerable customers, to
improve customer outcomes;
Appropriate claims management and complaint-handling practices;
The monitoring and oversight of key conduct risk areas through the
regular reporting of management information; and
Regular assurance review and periodic conduct risk assessments.
68 Prudential plc Annual Report 2025
Risk review continued
Risk description
Risk management
Non-financial risks continued
Regulatory compliance and legal risk
Prudential operates in highly regulated markets and under the
ever-evolving requirements and expectations of diverse and
dynamic regulatory, legal and tax regimes which may impact its
business or the way the business is conducted. The complexity of
legal and regulatory compliance continues to evolve and increase,
representing a challenge for international businesses. Compliance
with the Group’s legal or regulatory obligations (including in
respect of international sanctions) in one jurisdiction may conflict
with the law or policy objectives of another jurisdiction or may be
seen as supporting the law or policy objectives of one jurisdiction
over another, creating additional legal, regulatory compliance and
reputational risks. These risks may be increased where the
scope of regulatory requirements and obligations is uncertain,
including where the interpretation and application of laws and
regulations within the jurisdictions in which Prudential operates
may be subject to change, and where specific cases applicable
to the Group are complex. In certain jurisdictions in which
Prudential operates, there are several ongoing policy initiatives
and regulatory developments which will impact the way
Prudential is supervised. Further information on specific areas of
regulatory and supervisory focus and changes are included in
section 4 of the Risk factors.
The Group monitors regulatory and legal developments at a market
and global level and these considerations form part of the Group’s
ongoing engagement with regulators or supervisors, government policy
teams, and industry groups.
Risk management and mitigation of regulatory and legal risk at
Prudential includes a comprehensive set of compliance operating
arrangements, such as policies, procedures, reporting protocols, risk
management measures, disclosures, and training, to ensure ongoing
compliance with regulatory and legal obligations. Appropriate controls
or tools have been systematically integrated
into the daily operations of Prudential:
Close monitoring and assessment of our business controls and
regulatory landscape, with explicit compliance consideration of risk
themes in strategic decisions, risk governance, customer protection,
conduct and culture, technology, data, operations, financial crime,
and cross-border activities;
Ongoing engagement with relevant regulators, government policy
teams and international standard setters; and
Compliance oversight to ensure adherence to new regulatory
developments, including those associated with emerging risk topics.
Model risk
Model risk is the risk of adverse financial, regulatory,
operational, or reputational impact, or misinformed business
and strategic decision-making, arising from reliance on a model
or user-developed application (UDA) that is inaccurate,
incorrect or misused. The Group utilises various tools that form
an integral part of operational activities, including the
calculation of regulatory or internal capital requirements, the
valuation of assets and liabilities, the determination of hedging
requirements, and the assessment projects and strategic
transactions.
Technological developments, in particular in the field of AI and
the increased use of generative AI, pose new considerations for
model risk oversight provided under the Group Risk Framework.
The Group has no appetite for model or UDA-related incidents leading
to regulatory breaches. There is limited appetite for failures to develop,
implement and monitor appropriate risk mitigation measures to
manage model and UDA risk. The Group’s model and UDA risk is
managed and mitigated via the Model and UDA Risk Framework, which
applies a risk-based approach to tools (including those under
development) with the aim to ensure a proportionate level of risk
management. The framework requirements include:
A set of risk oversight, management and governance requirements;
Regular risk assessment requirements of all tools taking into account
potential impact on various stakeholders, including policyholders;
and
Regular independent validation (including limitations, known errors
and approximations) of all Group critical tools.
Financial crime risk
As with all financial services firms, Prudential is exposed to risks
relating to: money laundering (the risk that the products or
services of the Group are used by customers or other third
parties to transfer or conceal the proceeds of crime); sanctions
compliance breaches (the risk that the Group undertakes
business with individuals and entities on the lists of the main
sanctions regimes); bribery and corruption (the risk that
employees or associated persons seek to influence the
behaviour of others to obtain an unfair advantage or receive
improper benefits); and fraud (including the risk of fraudulent
insurance claims or billing). The consequences of the Group’s
criminal liability for failure to prevent financial crime and
bribery include reputational damage (including market and
financing issues, loss of confidence by business partners, and
increased vulnerability to bribe solicitation and demands),
financial costs and fines. Further detail on the risks to the Group
associated with operating in high-risk markets is included in
section 2.6 of the Risk factors.
The Group’s response to financial crime is aligned with applicable laws
and regulations in the jurisdictions in which it operates. Group-wide
policies covering anti-money laundering, sanctions, anti-bribery and
corruption, and counter fraud are in place which reflect these
requirements and are applicable to all staff. Local business units are
responsible for overseeing implementation of policies and procedures
and organising risk-based training and communications. Compliance is
achieved through a programme of risk assessment, risk-based
assurance, internal audit activity and monitoring.
The Group continues to enhance its financial crime risk management
capability through investment in advanced analytics and AI tools.
These actions aim to strengthen prevention, increase detection and
deliver enhanced oversight of financial crime risk.
The Group has a formal and mature confidential reporting system in
place for reporting and escalation of elevated risk, through which
employees and other stakeholders can report concerns relating to
potential misconduct. The process and results of this system are
overseen by the Audit Committee.
69 Prudential plc Annual Report 2025
Risk description
Risk management
Non-financial risks continued
Business continuity risk
Prudential is exposed to business continuity risk including
potential environmental, technological, geopolitical and third-
party-related threats or disruptions that could disrupt the
company’s critical business services and operations.
The Group continually seeks to increase business resilience and
anticipate emerging disruptive threats through forecasting, adaptation,
planning, preparation and testing of contingency plans and the
Group's ability to respond effectively to and operate through disruptive
events. Operational resilience is at the core of the Group’s embedded
Business Continuity Management (BCM) programme and framework
that help to protect the Group’s systems, service delivery to customers,
and its key stakeholders. Taking a proactive approach to anticipating
disruption risk, the BCM programme covers risk assessments, business
impact analyses, maintenance and testing of business continuity, crisis
management and disaster recovery plans. The Group Crisis
Management Procedure serves as a cross-functional response tool to
limit the impact of any disruptive event and is regularly reviewed and
tested. The consideration of impacts on customers is at the core of our
resilience efforts, focusing on the delivery of critical business services.
Insurance risks
(Audited)
Insurance risks make up a significant proportion of Prudential’s
overall risk exposure. The profitability of the Group’s businesses
depends on a mix of factors including levels of, and trends in,
mortality (policyholders dying), morbidity (policyholders
becoming ill or suffering an accident) and policyholder
behaviour (variability in how customers interact with their
policies, including utilisation of withdrawals, take-up of options
and guarantees and persistency, ie lapsing/surrendering of
policies), increases in the costs of claims over time (claim
inflation), and changes in the regulatory environment. The risks
associated with adverse experience relative to assumptions
associated with product performance and customer behaviour
are detailed in section 2.7 of the Risk factors. The Group has
appetite for retaining insurance risks in the areas where it
believes it has expertise and operational controls to manage
the risk and where it judges it to be more value-creating to do
so than to transfer the risk, but only to the extent that these
risks remain part of a balanced portfolio of sources of income
for shareholders and are compatible with a robust solvency
position.
Inflationary and other economic pressures also impact
morbidity experience in several markets (see below). Elevated
interest rates may lead customers to lapse in preference for
alternate saving options that offer higher levels of guarantees.
A high-inflation environment, and the broader uncertainty, may
also increase lapses, surrenders and fraud, as well as heighten
premium affordability challenges.
The principal drivers of the Group’s insurance risk vary across its
business units. In Hong Kong, Singapore, Indonesia and
Malaysia, a significant volume of health and protection
business is written, and the most significant insurance risks are
medical claims inflation risk, morbidity risk and persistency risk.
The Group manages and mitigates insurance risks using the following,
among other methods:
The Group’s Insurance Risk Policy, which sets out the required
governance, standards, processes and controls for effective
insurance risk management, notably through underwriting and
claims practices;
The Group’s Product Risk Policy, which sets out the required
governance, standards, processes and controls for effective product
risk management and approvals for new, or changes to existing,
products (including the role of the Group). The policy also describes
how the Group’s Customer Conduct Risk Policy is met in relation to
new product approvals and current and legacy products;
The Group’s Financial Crime Policy (see the 'Financial crime risk'
section above);
Using persistency, mortality, morbidity and longevity assumptions
that reflect recent experience and expectation of future trends, and
the use of industry data and expert judgement where appropriate;
Using reinsurance to mitigate, manage and diversify mortality and
morbidity risks, and as inputs into assumption setting;
Ensuring appropriate underwriting to determine which policies are
issued, and appropriate claims management practices (including the
Fraud, Waste and Abuse Framework) to adjudicate claims fairly and
accurately whilst mitigating mortality and morbidity risks;
Using product repricing and other claims management initiatives in
order to mitigate morbidity and medical claims inflation risk;
Maintaining the quality of sales processes and training, and using
initiatives to increase customer retention in order to mitigate
persistency risk; and
Monitoring, oversight and escalation of experience as it emerges.
70 Prudential plc Annual Report 2025
Risk review continued
Risk description
Risk management
Insurance risks continued
Medical claims inflation risk
A key assumption when setting and reviewing health insurance
premiums is the rate of medical claims inflation, which is often in
excess of general price inflation. The cost of medical treatment
could increase more than expected, resulting in higher than
anticipated medical claims cost passed on to Prudential. There may
also be constraints on our ability to pass the medical claims inflation
impact onto customers via increased health insurance premiums
due to market, regulatory, societal or other constraints.
The Group’s primary management of this risk is by retaining the
right to reprice products and appropriate overall claims limits within
policies, either per type of medical treatment or in total across a
policy, annually and/or over the policy lifetime. Regular repricing is
one of the measures we adopt to maintain clear customer
expectations of the nature of these products and the associated
medical claims inflation. This risk is further managed through a
range of activities and mitigants, including end-to-end analytics
identifying fraud, waste or abuse, tariff and discount negotiations
with hospital and other medical providers, robust claim adjudication
rules and processes, product innovation, and proactive collaboration
with regulators to balance health insurance profit sustainability and
premium affordability considerations.
Morbidity risk
Morbidity risk is the risk of deviations in the future frequency and
magnitude of non-fatal accident and sickness claims relative to
initial assumptions that are adverse to shareholder value. It can be
influenced by a range of factors including: inflationary, economic and
other pressures on the cost of medical treatment; medical advances
which can reduce the incidence and improve recovery rates of
serious health conditions but can also increase diagnosis rates and/
or increase or prolong treatment costs of certain conditions;
government and regulatory policies; opportunistic activities
(including fraud); and natural events (including pandemics).
Morbidity risk can also result from: product design features that
incentivise adverse policyholder behaviour; inappropriate or
insufficiently informed initial assumptions; claims volatility due to
random fluctuation or a large-scale systemic event; insufficient
recognition of an individual’s medical, financial and/or and other
relevant circumstances during the policy application assessment process;
and/or ineffective claims assessments leading to payment of claims that
are inconsistent with the insurance product’s contract and/or best
practice.
The Group manages morbidity risk through prudent product design,
use of reinsurance, underwriting and claims management, oversight
and escalation of experience as it emerges and, for certain products,
the right to reprice where appropriate. Prudential’s morbidity
assumptions reflect its recent experience, inputs from reinsurers who
have industry-level experience, and expectation of future trends for
each relevant line of business.
Persistency risk
Persistency risk results from adverse changes in policy surrenders, paid-
ups and non-forfeiture, and other policy discontinuances and policy
alterations (including a medical reimbursement downgrade where the
policyholder reduces the level of the coverage/protection in order to
reduce premium payments). In general, adverse persistency experience
results in deterioration of profits and shareholder value and can be an
indicator of inadequate sales quality controls, and can elevate conduct,
reputational and regulatory risks. Persistency risk generally stems from
misalignment between customer needs and purchased product as a
result of product collaterals and/or sales process gaps, operational
barriers to premium renewal payment, insufficient post-sale
communication and engagement with the customer leading to a
deterioration of appreciation of the value of their policy, and/or
changes in policyholder circumstances resulting from external drivers.
The Group manages persistency risk by appropriate controls across
the product life cycle. These include: review of and revisions to
product design and incentive structures where required; ensuring
appropriate salesforce training and sales processes, including those
ensuring active customer engagement and high service quality;
appropriate customer disclosures and product collaterals; use of
customer retention initiatives; and post-sale management through
regular experience monitoring. Strong risk management and
mitigation of conduct risk and the identification of common
characteristics of business with high lapse rates is also crucial. Where
appropriate, allowance is made for the relationship (either assumed
or observed historically) between persistency and investment returns.
Modelling this dynamic policyholder behaviour is particularly
important when assessing the likely take-up rate of options
embedded within certain products. Lapse experience following any
repricing, including a medical reimbursement downgrade, is
also monitored.
71 Prudential plc Annual Report 2025
Risk description
Risk management
Business concentration risk
Prudential operates in markets in both Asia and Africa via
various channels and product mix; although largely diversified
at the Group level, several of these markets are exposed to
certain levels of concentration risk. From a channel
concentration perspective, some of the Group’s key markets
rely more on agency and some markets rely more on
bancassurance. From a product concentration perspective,
some of the Group’s markets focus heavily on specific product
types, depending on the target customer segments.
Geographically, the Greater China (Hong Kong, Mainland China
and Taiwan) region contributes materially to the Group’s top
and bottom lines. Uncertainties in macroeconomic and
geopolitical conditions as well as regulatory changes may
impact the levels of business concentration, including any
changes in business from Mainland China visitors to Hong Kong
as well as the domestic business in Mainland China, and
adversely impact the Group’s business performance and
financial condition.
To improve business resilience, the Group continues to look for
opportunities to enhance business diversification in products,
distribution channels and geographical markets, by building multi-
market growth engines as part of its strategy.
Risks associated with the oversight of the Group’s joint ventures and associates
Prudential operates, and in certain markets is required by local
regulation to operate, through joint ventures and other joint
ownership or associates. For such operations, the level of control
exercisable by the Group depends on the terms of the contractual
agreements between participants. Whilst the joint ventures and
associates are run as separate entities, the Group’s interests are
best safeguarded by our ability to effectively oversee and influence
these joint ventures and associates in a way that is proportionate to
our ownership level and control. Further information on the risks to
the Group associated with its joint ventures and other shareholders
and third parties are included in section 2.6 of the Risk factors.
The Group exercises primary oversight and control over joint ventures
and associates through our nominated directors and other
representatives on the Board and Board Committees, whose
appointments are subject to regular review. The Group has effective
access to management information on these businesses via the Board
and Board Committees, the businesses’ public disclosures, and
established regular touchpoints with key business functions of these
organisations (eg audit). Key updates on joint ventures and associates
are provided to the Group’s governance such as the Risk Committee
and the Audit Committee. The Group has a Joint Venture Oversight
Framework in place outlining the Group’s oversight of the joint
ventures over which it does not exercise management control. The
Group also regularly reviews its governance frameworks and policies to
ensure optimal oversight over joint ventures and associates.
72 Prudential plc Annual Report 2025
Risk review continued
The Group’s sustainability-related (including ESG and climate-related) risks
Sustainability-related risks refer to (a) environmental, social or governance issues, trends or events that could have a
financial or non-financial impact on the Group, and/or (b) the Group’s sustainability-focused activities, strategy and
commitments that could have an external impact on the environment and wider society in which the Group operates.
Risk description
Risk management
Sustainability-related (including ESG and climate-related) risks
Sustainability-related risk refers to material and emerging risks
associated with key sustainability themes that may undermine the
long-term success of the Group business by adversely impacting: (i)
its financial performance, operational resilience and sustainability
credentials; (ii) its reputation and brand; and (iii) its ability to
attract and retain customers, investors, employees and distribution
and other business partners. These may therefore impact the
results of its operations and delivery of its business strategy and
long-term financial success.
Sustainability-related risks arise from the activities that support
implementation of the Group’s sustainability strategy, which is
centred on three key pillars (providing simple and accessible health
and financial protection, responsible investment and creating a
sustainable business) and may increase the expectations of the
Group’s stakeholders with regard to the Group’s potential external
environmental and social impact within the markets in which the
Group operates.
Whilst some material sustainability themes are reflected in the risk
taxonomy as standalone risks, the risks associated with most
sustainability topics are generally treated as thematic cross-cutting
risks (eg climate-related physical and transition risks, greenwashing
risk). These are risk themes that can have significant
interdependencies with and influence on, and can potentially
amplify, the established risks.
As custodians of stakeholder value for the long term, the Group seeks
to manage sustainability-related risks and their potential impact on
its business and stakeholders through transparent and consistent
implementation of its strategy in its markets and across operational,
underwriting and investment activities. It is enabled by strong
internal governance, sound business practices and a responsible
investment approach, with sustainability-related considerations
integrated into investment processes and decisions, and the
performance of fiduciary and stewardship duties, including via voting
and active engagement decisions with respect to investee
companies, as both an asset owner and an asset manager. Priorities
for the Group in 2025 remained the same, including the
enhancement of governance and controls around sustainability-
related topics and external disclosures, incorporating sustainability
goals for all people managers, internal knowledge sharing and
capacity-building, the implementation of frameworks and
governance for transition finance investments, the preparation for
adoption of the Hong Kong Stock Exchange and Singapore
Exchange’s climate disclosure requirements, and continued progress
towards the Group’s external climate-related commitments.
Further information on the Group’s sustainability governance,
business practices and strategy, as well as the management of
material sustainability themes, is included in the Group’s 2025
Sustainability Report.
The Group participates in networks, industry forums and working
groups, such as the Principles for Responsible Investment (PRI), to
further develop, understanding and support action in relation to
managing sustainability risks and promoting a just and inclusive
transition, which the Group considers are consistent with its fiduciary
responsibilities. The Group also actively engages with, responds and
contributes to, discussions, consultations and information-gathering
exercises with local regulators, international supervisory bodies and
global industry standard setters. Collectively, these activities enable
the Group to better identify material sustainability-related risks, and
potential opportunities toward addressing them.
73 Prudential plc Annual Report 2025
Risk description
Risk management
Sustainability-related (including ESG and climate-related) risks continued
Potential regulatory compliance and litigation risks remained
significant globally and across Asia in 2025, as sustainability-
related topics remained high on the agenda of both local
regulators, major exchanges and international supervisory bodies.
These include the Hong Kong Stock Exchange and Singapore
Exchange, both of which began implementing mandatory climate
disclosure requirements in 2025; the UK Financial Conduct
Authority, which is consulting on the implementation of similar
disclosure requirements; the International Association of Insurance
Supervisors (IAIS); as well as the European Commission, the
European Securities and Market Authority, the Monetary Authority
of Singapore which have strengthened rules on the use of
sustainability and ESG nomenclature in the labelling of investment
products.
Delivery of the Group’s Sustainability Strategy, including the
decarbonisation commitments and the development of sustainable
and inclusive offerings, heightens the risk of accusations of
misleading or unsubstantiated representations to the extent of the
environmental or societal impact of the Group’s activities and the
sustainability features of new products (eg greenwashing), which
subsequently increases the risk of potential litigation, regulatory
action or reputational damage. Evolving and diverging approaches
to sustainability efforts in various jurisdictions also create
challenges in addressing conflicting requirements and
expectations.
Further details of the Group’s sustainability-related risks and legal
and regulatory compliance risks are included in sections 3.1 and 4.1
of the Risk factors.
The Group Risk Framework continues to be critically evaluated and
updated where required to ensure both sustainability-related
considerations and risks to the Group, including those arising from
stakeholder expectations of the external impact of the Group’s
activities, are appropriately identified, assessed, monitored and
managed. Consideration is given to a number of risk characteristics
which sustainability-related risks may exhibit, but which are not
generally recognised in more traditional risk management practices.
These characteristics are reflected in the materiality assessment of
sustainability-related risk themes, the decision on how to treat the
risks associated with the themes, and the assessment and
enhancement of existing controls or development of new controls
where necessary. 
Risk management and mitigation of sustainability risks continues to
be embedded across the Group and risk processes, including:
Recognition within the emerging risk identification and evaluation
processes that emerging sustainability themes and the associated
risks can potentially quickly change from immaterial to material
(dynamic materiality);
Advancement in assessment of both physical and transition risks
across the Group’s operations and investments, including
evaluation of a new tool to assess climate risks on investments,
conducting updated assessments of climate-related impacts on
operations, and completing an internal assessment of
climate‑related impacts on insurance risks;
Workshops and ongoing function-wide training on specific risk
themes, including sustainability risk principles, greenwashing risk
and the risks associated with delivery of the Group’s external
responsible investment commitments;
The definition of appropriate (and longer) time horizons, including
with respect to climate risk management, and adding the
requirement to consider appropriate time horizons in risk-based
decision-making;
Proactive identification, monitoring and assessment of emerging
sustainability regulations and policy developments at both global
and local levels through horizon scanning;
Continued enhancement of existing frameworks, policies,
processes and standards as necessary to mitigate amplified risks
and meet regulatory requirements, particularly those associated
with product labelling and disclosures; and
Deep dives into emerging and increasingly material sustainability
themes, including climate-related risks, and development of Board-
level and broader Group-wide training.
74 Prudential plc Annual Report 2025
Viability statement
Viability statement prepared in accordance
with provision 31 of the UK Corporate
Governance Code
The Group’s longer-term prospects
Prudential’s mission is to be the most trusted partner and protector
for this generation and generations to come by providing simple and
accessible financial and health solutions. As such, Prudential considers
that its purpose aligns closely with important societal needs, including
increasing access to health and financial protection. Prudential is
focused on driving value creation for all stakeholders in the markets
we operate in, and long-term value for our shareholders.
The drivers for this structural growth in the markets in which we
operate, including favourable demographics, low levels of insurance
cover, a large health protection gap and forecast growth in insurance
premiums ahead of the rest of the world, are discussed on pages 14
to 17, alongside the consistent progress we have made in the
execution of our strategy. In undertaking these activities, we aim both
to meet the evolving needs of our customers and provide ongoing
growth for our shareholders, which will support the viability of our
business over the longer term.
During 2025, we have continued to execute our strategy and deliver
consistent growth. This growth has been broad based, demonstrating
the resilience of our position across diversified distribution channels
and markets that have attractive demographic and growth profiles.
Over the longer term, we believe that our market position, trusted
household brand, balanced and scaled distribution channels and
integration of life and asset management capabilities will support
continued growth in demand for our products in line with the
structural growth in our chosen markets.
All of the Group’s activities are underpinned by ongoing risk
management, implemented via the Group Risk Framework and risk
appetite limits described in the Group risk review on pages 56 to 58.
The Group as a whole and each of its life assurance operations are
subject to extensive regulation and supervision, which are designed
primarily to reinforce the Group’s management of its long-term
solvency, liquidity and viability to ensure that it can continue to meet
obligations to policyholders. Further details on the current capital
strength of the Group are provided on pages 377 to 380.
The Group’s management of wider risks to its sustainability objectives
that could pose a threat to the Group in the future, including the
impact of climate change, is set out in the Sustainability section on
pages 98 to 151.
This risk and regulatory focus supports the sustainability of our
business over the longer term.
Period of viability assessment
The Directors have assessed the viability of the Group for a period
longer than the 12 months required by the going concern statement.
The Directors performed the assessment by reference to the three-
year plan period to 31 December 2028. Three years is considered an
appropriate period as this is the period over which the Group
undertakes stress testing for the key economic and insurance risk
factors which most directly affect the viability of the Group. A period
of three years is selected as these forecasts are inherently volatile over
a longer estimation period. This period also represents the period
covered by the detailed business plan that is prepared annually on a
rolling three-year basis. In approving the business plan, the Directors
reviewed the Group’s projected performance with regard to
profitability, cash generation and capital position, together with the
parent company’s liquidity over this three-year period. Assumptions
applied in the plan include foreign exchange rates, interest rates,
credit spreads, equity growth rates and economic growth rates. The
Directors are satisfied that this period is sufficient to enable a
reasonable assessment of viability to be made.
Assessment of principal risks over the period
The Group’s business plan implements the Group’s strategic
objectives through the pillars and business model discussed on pages
28 to 31. Assessment of the risks to achieving the projected
performance remains an integral part of the planning process. The
Group’s approach to risk management and a summary of the key
risks facing the Group are set out on pages 56 to 73.
For the purposes of assessing the Group’s viability, the Directors
considered those risks where the impact of possible adverse external
developments could be of such speed and severity as to present a
shock to the Group’s financial position. While all the risks set out in
the Risk review have the potential to impact the Group’s
performance, the key risks impacting the Group’s viability are: market
risk, credit risk, liquidity risk and regulatory risk. The Directors also
considered geopolitical and technology risk and the potential impact
of the macroeconomic environment in the markets in which the
Group operates. Mitigation in place for these key risks to viability is set
out on pages 60 to 63 and 66 to 68.
75 Prudential plc Annual Report 2025
Stress and scenario testing
As noted above, underpinning the projections in the business plan are a number of economic and other assumptions. To evaluate the Group’s
resilience to significant deteriorations in market and credit conditions and other shock events, these risks are grouped together into scenarios
which are then applied to the assumptions underlying the business plans. Stresses have been applied to the economic and non-economic
assumptions underlying the base case business plan, reflecting the Group’s management of its position within its risk appetite. The stresses
applied to our economic plan and other assumptions in two adverse economic scenarios were as below:
Interest rate stress 6
Equity stress6
Property
stress
Corporate credit
spread increase
Credit default/
downgrade
Adverse currency
movement6
Adverse expense
(unit cost)
Other stress
Global economic
slowdown
(100)bps
to
+300bps
(20)% to
(25)%
(15)%
+75bps
3 times base
assumption
n/a
+10%
Adverse
policyholder
behaviour
Geopolitical risk
scenario
+100bps to 
+500bps
(20)% to
(25)%
(15)%
+75bps6
3 times base
assumption
(10)%
+10%
Adverse
policyholder
behaviour
The sensitivity of the Group’s regulatory solvency at 31 December
2025 to changes in key assumptions is set out on pages 378 to 379
of this Annual Report. In addition, the adequacy of liquid resources of
the Group’s parent company across the plan period has been
assessed by considering a stress scenario assuming the closure of
short-term debt markets, as well as additional calls on central liquidity
by the local businesses. In this liquidity stress scenario, the Group
would have access to sufficient resources to meet the funding
requirements of the business, after taking into account the Group’s
undrawn committed liquidity facilities of $1.6 billion on top of central
cash and short-term investment balances, which as at 31 December
2025 were $4.3 billion.
The scenarios tested showed that the Group would be able to
maintain viability over the three-year period under assessment, after
taking account of the actions available to management to mitigate
the impacts on capital and liquidity in such scenarios. These actions
include, but are not limited to, expense management, increased use
of reinsurance and repricing of in-force benefits. In addition, the
Group conducts an annual reverse stress test, which gives the
Directors an understanding of the maximum resilience of the Group
to extremely severe adverse scenarios. The analysis assists in
identifying management actions that could be implemented to
restore the Group’s capital and liquidity resources from extreme
positions. This analysis also informs the Group’s recovery plan and
liquidity risk management plan.
The impact on the business of known areas of regulatory change
whose financial implications can be reasonably quantified is also
considered as part of the plan. As well as known areas of regulatory
change, the Group is exposed to the risk of sudden and unexpected
changes in regulatory requirements at the Group and local levels.
While unexpected changes cannot be fully anticipated and hence
modelled, the risk of regulatory change is mitigated by capital held by
the Group and its subsidiaries in excess of Group and local regulatory
requirements, the Group and its subsidiaries’ ability to generate
significant capital annually through operational delivery and the
availability of compensating actions designed to restore key capital
metrics.
Conclusion on viability
Based on this assessment, the Directors have a reasonable
expectation that the Group will be able to continue in operation and
meet its liabilities as they fall due over the three-year plan period to
December 2028.
Notes
(1) Reflecting products that are classified as variable fee approach only.
(2) With the exception of investments backing the shareholders' 10 per cent share of the estate within the Hong Kong participating fund.
(3) Excluding assets held to cover linked liabilities.
(4) Based on middle ranking from Standard & Poor's, Moody's and Fitch ratings, where available. Where ratings are not available from these rating agencies, local external
ratings agencies' ratings and, lastly, internal ratings have been used.
(5) Source of segmentation: Bloomberg Sector, Bloomberg Group and Merrill, a Bank of America company. Anything that cannot be identified from the three sources noted is
classified as other.
(6) Corporate debt comprises corporate bonds and asset-backed securities.
76 Prudential plc Annual Report 2025
Risk factors
Risk factors
A number of risk factors may affect the financial condition, results of operations and/or prospects of Prudential and its wholly- and jointly-owned
businesses, as a whole, and, accordingly, the trading price of Prudential’s shares. The risk factors mentioned below should not be regarded as a
complete, exhaustive and comprehensive statement of all potential risks and uncertainties. The information given is as of the date of this
document, and any forward-looking statements are made subject to the factors specified under ‘Forward-looking statements’.
1. Risks relating to Prudential’s financial condition
1.1
Prudential’s businesses are inherently subject to
market fluctuations and general economic conditions,
each of which may adversely affect the Group’s
business, financial condition, results of operations and
prospects.
Uncertainty, fluctuations or negative trends in global and national
macroeconomic conditions and investment climates could have a
material adverse effect on the Group’s business, financial condition,
results of operations and prospects, including as a result of increased
strategic, business, insurance, product and customer conduct risks, as
well as heightened volatility in financial markets, asset prices and
funding conditions.
The financial markets in which Prudential operates are subject to
uncertainty and volatility created by a variety of factors such as
actual or expected changes in both monetary and regulatory policies
in Mainland China, the US and other jurisdictions together with their
impact on base interest rates and the valuation of asset classes and
inflation expectations; slowdowns or reversals in world or regional
economic growth arising from geopolitical conflicts and/or global
issues such as pandemics, natural catastrophes, and sector-specific
(eg in banking, insurance, or real estate) slowdowns or deteriorations
which have the potential to result in widespread contagion impacts.
Other factors include fluctuations in global commodity and energy
prices, unemployment rates, aging demographics, social unrest,
concerns over the serviceability of sovereign debt in certain
economies, increased levels of geopolitical and political risk and
policy-related uncertainty, protectionism, trade policies, and
sociopolitical and climate-driven events.
The adverse effects of such factors could be felt principally through
the following items:
Changes to interest rates could reduce Prudential’s capital strength
and impair its ability to write significant volumes of new business.
Increases in interest rates could adversely impact the financial
condition of the Group through changes in the present value of
future fees for unit-linked businesses and/or the present value of
future profits for accident and health products; and/or reduce the
value of the Group’s assets and/or have a negative impact on its
assets under management and profit. Decreases in interest rates
could: increase the potential adverse impact of product guarantees
included in non-unit-linked products with a savings component;
reduce investment returns on the Group’s portfolios; impact the
valuation of debt securities; and/or increase reinvestment risk for
some of the Group’s investments from accelerated prepayments
and increased redemptions. Rapid or volatile changes in interest
rates, rather than sustained directional movements alone, could
further increase hedging costs, basis risk and model risk.
A reduction in the financial strength and flexibility of corporate
entities may result in a deterioration of the credit rating profile and
valuation of the Group’s invested credit portfolio (which may lead
to an increase in regulatory capital requirements for the Group or
its businesses), increased credit defaults and debt restructurings
and wider credit and liquidity spreads, leading to realised and
unrealised credit losses by the Group. Similarly, securitised assets in
the Group’s investment portfolio are subject to default risk and
may be adversely impacted by delays or failures of the underlying
borrowers to make payments of principal and interest when due.
Failure of Prudential’s counterparties (such as banks, reinsurers and
counterparties to cash management and risk transfer or hedging
transactions) to meet commitments, or legal, regulatory or
reputational restrictions on the Group’s ability to deal with these
counterparties, could give rise to a negative impact on Prudential’s
financial position and on the accessibility or recoverability of
amounts due or the adequacy of collateral. Geographic or sector
concentrations of counterparty credit risk could exacerbate the
impact of these events where they materialise.
Estimates of the value of financial instruments may become more
difficult in certain illiquid, volatile or closed markets, and
determining the value at which financial instruments can be
realised is highly subjective. Processes to ascertain such values
require substantial elements of judgement, assumptions and
estimates (which may change over time). Where the Group is
required to sell its investments within a defined time frame, such
market conditions may result in the sale of these investments at
below expected or recorded prices.
The Group holds certain investments that may, by their nature, lack
liquidity or have the potential to lose liquidity rapidly, such as
investment funds (including money market funds), privately placed
fixed maturity securities, mortgage loans, complex structured
securities and alternative investments. If these investments were
required to be liquidated at short notice, the Group could
experience difficulty in doing so and could be forced to sell them at
a lower price than it otherwise would have been able to realise.
Increased illiquidity driven by the uncertainty over the accessibility
of financial resources could adversely affect the Group’s ability to
meet policyholder benefit and expense obligations. This could
occur if capital resources are reduced as valuations decline under
extreme market conditions, external capital is unavailable at
sustainable cost, increased liquid assets are required to be held as
collateral under derivative transactions, or redemption restrictions
are placed on Prudential’s investments in illiquid funds. In addition,
significant redemption requests could also be made on Prudential’s
issued funds, and while this may not have a direct impact on the
Group’s liquidity, it could result in reputational damage to
Prudential. The potential impact of increased illiquidity is more
uncertain than for other risks such as interest rate or credit risk and
may be exacerbated during periods of market stress.
A reduction in revenue from the Group’s products could occur
where fee income is linked to account values or the market value of
the funds under management. Sustained inflationary pressures
77 Prudential plc Annual Report 2025
which may drive higher interest rates may also impact the
valuation of fixed income investments and reduce fee income.
The transition, including where disorderly or fragmented, to a lower
carbon economy, the timing and speed of which is uncertain and
will vary by country, may also result in greater uncertainty,
fluctuations or negative trends in asset valuations and reduced
liquidity, particularly for carbon-intensive sectors, and may have a
bearing on inflation levels. The extent of the financial market and
1.2
Geopolitical and political risks and uncertainty may
adversely impact economic conditions, increase
market volatility and regulatory risks, cause
operational disruption to the Group and its businesses
and impact the implementation of its strategic plans,
which could have adverse effects on Prudential’s
business, financial condition, results of operations,
and prospects.
economic impact of these factors may be highly uncertain and
unpredictable and influenced by the actions, including the duration
and effectiveness of mitigating measures, taken by governments,
policymakers, institutions and the public. See risk factors 3.1 below.
For some non-unit-linked products with a savings component, it may
not be possible to hold assets which will provide cash flows to match
those relating to policyholder liabilities. This may particularly be the
case in jurisdictions where bond markets are less developed or where
the duration of policyholder liabilities is longer than the duration of
bonds issued and available, and in certain markets where regulated
premium and claim values are set with reference to the interest rate
environment prevailing at the time of policy issue. This results in a
mismatch due to the duration and uncertainty of the liability cash
flows and the lack of sufficient assets of a suitable duration. While
this residual asset/liability mismatch risk can be managed, it cannot
be eliminated. If interest rates in these markets are lower than those
used to calculate premium and claim values over a sustained period,
this could have a material adverse effect on Prudential’s reported
profit and the solvency of its business units. In addition, part of the
profit from the Group’s operations is related to bonuses for
policyholders declared on participating products, which are impacted
by the difference between actual investment returns of the
participating fund (which are broadly based on historical and current
rates of return on equity, real estate and fixed income securities) and
minimum guarantee rates offered to policyholders. This profit could
be lower, particularly in a sustained low interest rate environment.
Bonuses are shaped not only by the aforementioned conditions, but
also by local regulations in certain markets, which require the
management of participating funds to ensure a fair and equitable
allocation of distributable surplus or profits and alignment with
policyholders’ reasonable expectations. This interplay adds further
complexity to the effective management of these products and could
have a material adverse effect on Prudential’s results of operations
and prospects.
In general, upheavals in the financial markets may affect general
levels of economic activity, employment and customer behaviour. As
a result, insurers may experience an elevated incidence of claims,
fraud, lapses, partial withdrawals or surrenders of policies, and some
policyholders may choose to defer or stop paying insurance premiums
or reduce deposits into retirement plans. Uncertainty over livelihoods,
elevated cost of living and challenges in affordability may adversely
impact the demand for insurance products and increase regulatory
risk in meeting regulatory requirements and expectations with respect
to vulnerable customers (see risk factor 2.7). In addition, there may be
a higher incidence of counterparty failures. If sustained, this
environment is likely to have a negative impact on the insurance
sector over time and may consequently have a negative impact on
Prudential’s business, balance sheet and profitability. For example,
this could occur if the recoverable value of intangible assets for
bancassurance agreements is reduced. New challenges related to
market fluctuations and general economic conditions may continue
to emerge. For example, sustained inflationary pressures driving
interest rates to higher levels may lead to increased lapses for some
guaranteed savings products where higher levels of guarantees are
offered by products of the Group’s competitors, reflecting consumer
demand for returns at the level of, or exceeding, inflation. High
inflation, combined with an economic downturn or recession, may
also result in affordability challenges, adversely impacting the ability
of consumers to purchase insurance products. Rising inflation, via
medical claims inflation (with rising medical import prices a factor
under current market conditions), may adversely impact the
profitability of the Group’s businesses.
Any of the foregoing factors and events, individually or together,
could have a material adverse effect on Prudential’s business,
financial condition, results of operations and prospects.
The Group is exposed to geopolitical and political risks and uncertainty in
the diverse markets in which it operates. Such risks may include:
The application of government regulations, executive powers,
sanctions, protectionist or restrictive economic and/or trade policies
(including tariffs and embargoes) and related measures such as
export controls, investment restrictions/screening and restrictions
on the provision of services, restrictions on product design and
repricing, or other measures adopted by governments, businesses
or industries which increase trade barriers or restrict trade, sales,
financial transactions, or the transfer of capital, investment, data
(including data localisation requirements) or other intellectual
property, with respect to specific territories, markets, companies or
individuals;
An increase in the volume and pace of domestic regulatory
changes, including those applying to specific sectors or business
activities;
The increased adoption or implementation of laws and regulations
which may purport to have extra-territorial application (including
the extraterritorial or secondary effects of sanction regimes or
other trade restrictions);
An increase in military tensions, regional hostilities or new conflicts
which may disrupt business operations, investments, market
confidence and expectations and growth;
Withdrawals or expulsions from existing trading blocs or
agreements or financial transaction systems, or fragmentation of
systems, including those which facilitate cross-border payments;
The implementation of measures favouring local enterprises
including changes to the maximum level of non-domestic
ownership by foreign companies, differing treatment of foreign-
owned businesses under regulations and tax rules, or international
trade disputes affecting foreign companies;
Increased costs due to government mandates or regulations
imposing a financial contribution to the government as a condition
for doing business;
Uncertainty in the enforceability of legal obligations where their
interpretation may change or be subject to inconsistent or
conflicting interpretation and application across jurisdictions or
over time; and
Measures which require businesses of overseas companies to
operate through locally incorporated entities or with local partners,
or with requirements for minimum local representation on
executive or management committees.
The above risks may have an adverse impact on Prudential through
their effects on the macroeconomic outlook and the environment for
global, regional and national financial markets. Prudential may also
face risks arising from economic sanctions imposed as a result of
78 Prudential plc Annual Report 2025
Risk factors continued
geopolitical conflicts and national security and economic decisions.
The above risks may adversely impact the economic, business, legal
and regulatory environment in specific markets or territories in which
the Group, its joint ventures or jointly owned businesses, sales and
1.4
Prudential’s investment portfolio is subject to the risk
of potential sovereign debt credit deterioration, which
could have a material adverse effect on Prudential’s
business, financial condition, results of operations and
prospects.
distribution networks, or third-party service providers have operations.
For internationally active groups such as Prudential, operating across
multiple jurisdictions, such measures may add to the complexity of
legal and regulatory compliance and increase the risk of conflicts
between the requirements of one jurisdiction and another and the
potential for increased compliance costs or restrictions on business
activities. See risk factors 4.1 and 4.3 below.
Geopolitical and political risks and uncertainty may adversely impact
the Group’s operations and its operational resilience. Increasing
geopolitical and political tensions may lead to conflict, civil unrest
and/or civil disobedience as well as increases in domestic and cross-
border cyber intrusion activity or other forms of hostile or malicious
activity. Such events could impact operational resilience by disrupting
Prudential’s IT systems, both software and hardware (including any
network, storage, applications, models and platform technologies),
operations, new business sales and renewals, distribution channels
and services to customers, which may result in a reduction in
contributions from business units to the central cash balances and
profit of the Group, decreased profitability, financial loss, adverse
customer impacts and reputational damage and could require the
diversion of management attention and resources.
Legislative or regulatory changes and geopolitical or political risks
which adversely impact the international trading and economic
relationships of Hong Kong, which is both a key market and the
location of Group head office functions, may result in adverse sales,
operational and product distribution impacts to the Group and could
impair the Group’s ability to coordinate regional or global operations
efficiently.
1.3
As a holding company, Prudential is dependent upon
its subsidiaries to cover operating expenses, dividend
payments and share buybacks. Any changes in the
financial condition of Prudential’s subsidiaries could
have an adverse effect on the Group's business,
financial condition, results of operations and
prospects.
The Group’s insurance and asset management operations are
generally conducted through direct and indirect subsidiaries, which
are subject to the risks discussed elsewhere in this ‘Risk factors’
section.
As a holding company, Prudential’s principal sources of funds are
remittances from subsidiaries, shareholder-backed funds, the
shareholder transfer from long-term funds and any amounts that
may be raised through the issuance of equity, debt and commercial
paper.
Prudential’s subsidiaries are generally subject to insurance, asset
management, foreign exchange and tax laws, rules and regulations
(including in relation to distributable profits that can limit their ability
to make remittances). In some circumstances, including where there
are changes to general market conditions, this could limit Prudential’s
ability to pay dividends to shareholders, to make available funds held
in certain subsidiaries to cover the operating expenses of other
members of the Group, or to execute business strategies such as share
buybacks.
A material change in the financial condition of any of Prudential’s
subsidiaries may have a material effect on the Group's business,
financial condition, results of operations and prospects.
Investing in sovereign debt creates exposure to the direct or indirect
consequences of geopolitical, political, social or economic changes
(including changes in governments, heads of state or monarchs),
military conflicts, regime change, pandemics and associated
disruption, and other events affecting the markets in which the issuers
of such debt are located and the creditworthiness of the sovereign.
Investment in sovereign debt obligations involves risks that are
different from investment in the debt obligations of corporate issuers.
In addition, the issuer of the debt or the governmental authorities
that control the repayment of the debt may be unable or unwilling to
repay principal or pay interest when due (or in the agreed currency) in
accordance with the terms of such debt, and Prudential may have
limited recourse to compel payment in the event of a default or
restructuring. A sovereign debtor’s willingness or ability to repay
principal and to pay interest in a timely manner may be affected by,
among other factors, its financial position, the extent and availability
of its foreign currency reserves, the availability of sufficient foreign
exchange on the date a payment is due, the relative size of the debt
service burden to the economy as a whole, the sovereign debtor’s
policy toward local and international lenders, geopolitical tensions
and conflicts and the political constraints to which the sovereign
debtor may be subject. Fiscal risks faced by sovereigns could increase
due to elevated levels of indebtedness and increasing demands on
government budgets stemming from rising social welfare costs,
defence expenditures and climate transition efforts.
Moreover, governments may use a variety of techniques, such as
intervention by their central banks or imposition of regulatory controls
or taxes, to devalue their currencies’ exchange rates, or may adopt
monetary, fiscal and other policies (including to manage their debt
burdens) that have a similar effect, all of which could adversely
impact the value of an investment in sovereign debt even in the
absence of a technical default. Periods of economic uncertainty may
affect the volatility of market prices of sovereign debt to a greater
extent than the volatility inherent in debt obligations of other types of
issuers and may reduce market liquidity of these debts.
In addition, if a sovereign default or other such events described
above were to occur, as has happened on certain occasions in the
past, other financial institutions may also suffer losses or experience
solvency or other concerns, which may result in Prudential facing
additional risks relating to investments in such financial institutions
that are held in the Group’s investment portfolio. There is also risk
that public perceptions about the stability and creditworthiness of
financial institutions and the financial sector generally might be
adversely affected, as might counterparty relationships between
financial institutions.
If a sovereign were to default on or restructure its obligations, or
adopt policies that devalued or otherwise altered the currencies in
which its obligations were denominated, this could have a material
adverse effect on Prudential’s business, financial condition, results of
operations and prospects.
79 Prudential plc Annual Report 2025
1.5
Downgrades in Prudential’s financial strength and
credit ratings could significantly impact its competitive
position and damage its relationships with creditors or
trading counterparties.
Prudential’s financial strength and credit ratings, which are used by
the market to measure its ability to meet policyholder obligations, are
important factors affecting public confidence in Prudential’s
products, and, as a result, its competitiveness. Downgrades in
Prudential’s ratings as a result of, for example, decreased profitability,
a deteriorating solvency position, increased costs, increased
indebtedness or other concerns could have an adverse effect on its
ability to market products, retain current policyholders and attract
new policyholders, as well as the Group’s ability to compete for
acquisition and strategic opportunities. Downgrades could have an
adverse effect on the Group’s financial flexibility, including its ability
to issue commercial paper in a timely manner at acceptable levels
and pricing, if at all, the potential imposition of higher funding costs,
requirements to post collateral under or in connection with
transactions, and constraints on its ability to manage market risk
exposures. The interest rates at which Prudential is able to borrow
funds are affected by its credit ratings, which are in place to measure
the Group’s ability to meet its contractual obligations.
In addition, changes in methodologies and criteria used by rating
agencies could result in downgrades that do not reflect changes in the
general economic conditions or Prudential’s financial condition or
operating performance.
Any such downgrades could have a material adverse effect on
Prudential’s business, financial condition, results of operations and
prospects. Prudential cannot predict what actions rating agencies may
take, or what actions Prudential may take in response to any such
actions, which could also adversely affect its business and prospects.
1.6
Prudential is subject to the risk of exchange rate
fluctuations owing to the geographical diversity of its
businesses.
Prudential’s operations generally write policies and invest in assets
denominated in local currencies, but in some markets Prudential also
writes policies and invests in assets denominated in non-local
currencies, primarily in the US dollar. Although this practice limits the
effect of exchange rate fluctuations on local operating results, it can
lead to fluctuations in Prudential’s consolidated financial statements
upon the translation of results into the Group’s presentation currency.
This exposure is not separately managed at the Group level. The
Group presents its consolidated financial statements in the US dollar.
The results of some entities within the Group are not denominated in
or linked to the US dollar and some enter into transactions which are
conducted in non-US-dollar currencies. Prudential is subject to the risk
of exchange rate fluctuations from the translation of the results of
these entities and non-US-dollar transactions, including the risks from
the maintenance of the HK dollar peg to the US dollar. In cases where
a non-US-dollar-denominated surplus arises in an operation which is
to be used to support Group capital or shareholders’ interest (ie
remittances), this currency exposure may be hedged where
considered economically favourable. Prudential is also subject to
residual risks arising from currency swaps and other derivatives that
are used to manage such currency exposure. In addition, there may
be second-order effects arising from changes in policyholder behavior
if policies denominated in a foreign currency (eg US dollar) are
deemed unattractive, which could lead to higher surrender outgo and
unfavourable shifts in new business sales.
2 Risks relating to Prudential’s business activities and industry
2.1
The implementation of large-scale transformation,
including complex strategic initiatives, gives rise to
significant design and execution risks and may affect
Prudential’s operational capability and capacity.
Failure of these initiatives to meet their objectives
may adversely impact the Group and the delivery of
its strategy.
Prudential undertakes operating model changes, corporate
restructurings, transformation programmes and acquisitions or
disposals to support its business strategy, enhance customer
experience, strengthen operational resilience, meet regulatory and
industry requirements, and maintain competitiveness. These
initiatives are often large‑scale, complex and interconnected, aiming
to drive efficiency, enhance digital capabilities, and expand strategic
partnerships across multiple business functions and markets. While
there can be no assurance of the successful completion or realisation
of the intended benefits, if at all, of these initiatives, unplanned costs,
implementation delays or failure to deliver intended outcomes could
adversely affect Prudential’s business, employees, customers,
financial condition, results of operations or prospects and could result
in the diversion of management attention and resources. Leadership
changes and shifts in business or operating models may also create
uncertainty for employees and place additional strain on operational
capacity and change‑management practices and could adversely
affect employee engagement, retention and productivity. Initiatives
undertaken to execute the Group’s strategy, enhance the control
environment, adopt significant accounting standard changes and/or
respond to regulatory developments may further amplify these risks.
Risks relating to these regulatory changes are described in risk factor
4.1 below. 
The rapid pace of technological advancement presents both
opportunities and risks for the Group’s transformation journey.
Prudential’s exploration and implementation of innovative
technologies, particularly artificial intelligence (AI), to enhance
operational efficiency, decision-making, and strategic agility, exposes
Prudential to challenges or failures in adopting innovative
technologies, such as failure to systematically, prudently and/or
effectively implement AI, and may put Prudential at risk of losing
competitive advantage, as well as exposure to additional regulatory,
information security, privacy, operational, ethical and conduct risks.
High-quality training data is essential for building accurate and robust
AI models. Without sufficient, well-structured and relevant data, AI
systems may produce unreliable or biased results or outputs that are
not explainable or auditable. Real-world data collected during
deployment and ongoing monitoring and updates may improve the
reliability, efficiency and performance of AI models, but may also
introduce new risks if such data is incomplete, inaccurate, improperly
80 Prudential plc Annual Report 2025
Risk factors continued
governed or biased. Prudential seeks to consider potential risks and
negative outcomes, and proactively build risk mitigation governance
practices, when implementing AI technologies to mitigate these
unintended effects,
2.2
Prudential’s businesses are conducted in highly
competitive environments with rapidly developing
demographic trends. The profitability of the Group’s
businesses depends on management’s ability to
respond to these pressures and trends.
The markets for financial services are highly competitive, with a
number of factors affecting Prudential’s ability to sell its products and
its profitability, including price and yields offered, financial strength
and ratings, range of product lines and product quality, range of
distribution channels (including the emergence of new distribution
models) and distribution quality, illustrative point-of-sale customer
investment returns, ability to implement and comply with regulatory
changes, the imposition of regulatory sanctions, brand strength and
name recognition, investment management performance and fund
management trends, historical bonus levels, delivery of non-
guaranteed benefits (notably non-guaranteed investment returns)
according to reasonable customer expectations set at and after the
point-of-sale, the ability to respond to developing demographic
trends, societal expectations, political influences, customer appetite
for different types of insurance products, technological advances, and
the interplay of these factors. In some of its markets, Prudential faces
competitors that are larger, have greater financial resources or a
greater market share, have different financial and/or risk appetites,
offer a broader range of products or have higher bonus rates. Further,
heightened competition for talented and skilled employees, agents
and independent financial advisers may limit Prudential’s potential to
grow its business as quickly as planned or otherwise implement its
strategy. Technological advances, including those enabling increased
capability for gathering large volumes of customer health data and
developments in capabilities and tools for analysing and interpreting
such data (such as AI, machine learning and predictive models as well
as other digital technologies), may result in increased competition to
the Group, and may reshape customer expectations and potentially
give rise to new distribution models that may impact traditional
distribution channels. This may also increase the competition risks
resulting from a failure by the Group to retain existing talent, as well
as hiring for newly emerging roles. Additionally, evolving regulatory
requirements and the development of new technologies, including AI,
may vary across the markets the Group operates in. This could limit
the Group's ability to implement these technologies uniformly,
resulting in disparities in innovation and cost efficiency, and adversely
impacting the Group's competitive position.
The Group’s principal competitors include global life insurers, regional
insurers and multinational asset managers. In most markets, there are
also local companies that have a material market presence.
Prudential believes that competition will intensify across all regions in
response to consumer demand, digital and other technological
advances (including the use of AI to improve operational efficiency and
enhance customer experiences), new entrants with business models
that have the potential to disrupt the existing value chain, the need
for economies of scale and the consequential impact of consolidation,
regulatory actions and other factors. Prudential’s ability to generate an
appropriate return depends significantly upon its capacity to anticipate
and respond appropriately to these competitive pressures. 
Failure to do so may adversely impact Prudential’s ability to attract and
retain customers and, importantly, may limit Prudential’s ability to take
advantage of new business opportunities in the markets in which it
operates, which may have an adverse impact on the Group’s business,
financial condition, results of operations, growth and prospects.
2.3
Adverse experience in the operational risks inherent in
Prudential’s business, and those of its material
outsourcing partners, could disrupt its business
functions and have a negative impact on its business,
financial condition, results of operations and
prospects.
Operational risks are present in all of Prudential’s businesses,
including the risk of loss arising from inadequate or failed internal
processes, systems or human error, misconduct, fraud, the effects of
natural or man-made catastrophic events (such as natural disasters,
pandemics, cyber attacks, acts of terrorism, military conflict, civil
unrest and other catastrophes) or other external events. These risks
may also adversely impact Prudential through its partners. Prudential
relies on the performance and operations of a number of agency,
bancassurance, outsourcing (including but not limited to external
technology, data hosting and payments) and service partners. These
include back-office support functions, such as those relating to
technology infrastructure, development and support, and customer-
facing operations and services, such as product distribution and services
(including through digital channels), and investment operations. This
creates reliance upon the operational resilience of these partners and
exposes Prudential to the risk that the operations and services provided by
these partners are disrupted, or fail to meet required service levels. Further,
Prudential operates in extensive and evolving legal and regulatory
environments which adds to the complexity of the governance and
operation of its business processes and controls.
Exposure to such risks could impact Prudential’s operational resilience
and ability to perform necessary business functions if there are
disruptions to its systems, operations, new business sales and
renewals, distribution channels and services to customers, or could
result in the loss of confidential or proprietary data. Such risks, as well
as any weaknesses in administration systems (such as those relating
to policyholder records) or actuarial reserving processes, may also
result in increased expenses, as well as legal and regulatory penalties
or sanctions, decreased profitability, financial loss and customer
conduct risk impacts. This could damage Prudential’s reputation and
relationships with its customers and business partners. A failure to
adequately oversee service partners (or their technology and
operational systems and processes including their security) could
result in significant service degradation or disruption to Prudential’s
business operations and services to its customers, which may have
reputational or conduct risk implications and could have a material
adverse effect on the Group’s business, financial condition, results of
operations and prospects.
Prudential’s business requires the processing of a large number of
transactions for a diverse range of products. It also employs complex
and interconnected technology and finance systems, models and
user-centric applications in its processes to perform a range of
operational functions. These functions include the calculation of
regulatory or internal capital requirements, the valuation of assets
and liabilities, and the acquisition of new business using AI and digital
applications. Many of these tools form an integral part of Prudential’s
information and decision-making frameworks, and errors, limitations
or misinterpretation of such tools may give rise to adverse
consequences in core business activities, decision-making and
reporting. Errors or limitations in these tools, or their inappropriate
usage, may lead to regulatory breaches, inappropriate decision-
81 Prudential plc Annual Report 2025
making, financial loss, customer detriment, inaccurate external
reporting or reputational damage. The long-term nature of much of
the Group’s business also means that accurate records must be
maintained securely for significant time periods. 
The performance of the Group’s core business activities and the
uninterrupted availability of services to customers rely significantly on
and require significant investment in resilient IT applications, data
hosting, infrastructure and security architectural design, data
governance and management and other operational systems,
personnel, controls and mature processes. During large-scale
disruptive events or times of significant change, or due to other
factors impacting operational performance including adequacy of
skilled/experienced personnel, the operational effectiveness of these
systems and processes at Prudential and/or its third-party service
providers may be adversely impacted. In particular, Prudential and its
business partners are making increasing use of emerging
technological tools and digital services, or forming strategic
partnerships with third parties to provide these capabilities.
Automated distribution channels and services to customers increase
the criticality of providing uninterrupted services. A failure to
implement appropriate governance and management of the
incremental operational risks from emerging technologies may
adversely impact Prudential’s reputation and brand, the results of its
operations, its ability to attract and retain customers and its ability to
deliver on its long-term strategy and therefore its competitiveness
and long-term financial success.
Although Prudential’s technology, compliance and other operational
systems, models and processes incorporate strong governance and
controls designed to manage and mitigate the operational and model
risks associated with its activities, there can be no complete assurance
as to the resilience of these systems and processes or that governance
and controls will always be effective, if at all. Due to human error,
among other reasons, operational and model risk incidents may occur
from time to time, and no system or process can entirely prevent
them. Prudential’s legacy and other technology systems, data and
processes, as with operational systems and processes generally, may
also be susceptible to failure or security/data breaches.
2.4
Cyber security risks, including attempts to access or
disrupt Prudential’s technology systems, and loss or
misuse of personal data, could have potential adverse
financial impacts on the Group and could result in
loss of trust from Prudential’s customers and
employees and reputational damage, which in turn
could have material adverse effects on the Group’s
business, financial condition, results of operations
and prospects.
Prudential and its business partners operate in an escalating cyber security
risk landscape. Individuals (including employees, contractors and agents),
groups or AI-enabled cyber tools may pose intentional or unintentional
threats to the availability, confidentiality, and integrity of Prudential’s
technology systems. These risks extend to the security of both corporate
and customer data. The evolution of ransomware (a form of malicious
software (malware) designed to restrict data access until a ransom is paid)
could pose a threat to Prudential by impeding operations or resulting in
the public exposures of sensitive information if the ransom is not promptly
paid. Where these risks materialise, they could result in disruption to key
operations, make it difficult to recover critical data or services, or result in
damage to assets, any of which could result in loss of trust from
Prudential’s customers and employees, reputational damage and direct or
indirect financial loss.
The vast amount of personal and financial data held by financial
services companies makes them attractive targets for cyber crime
groups. Recent trends indicate that ransomware attacks are on the
rise due to the proliferation of ransomware exploit toolkits and
Ransomware-as-a-Service (RaaS) offerings, which provide threat
actors with easy access to powerful attack tools. Simultaneously,
global cyber security threats are becoming more sophisticated and
impactful. As financial institutions increasingly rely on third-party
vendors and interconnected systems, vulnerabilities in these supply
chains can also be exploited by cyber criminals. A compromised
vendor or service provider could inadvertently introduce malicious
code or backdoors into the financial institution’s infrastructure,
leading to potential data breaches or ransomware incidents or
operational disruption. 
Prudential’s increasing profile in its current markets and those in
which it is entering, growing customer interest in interacting with their
insurance providers and asset managers through the internet and
social media, improved brand awareness, and increasing adoption of
the Group’s digital platforms could also increase the likelihood of
Prudential being considered a target by cyber criminals.
There is an increasing requirement and expectation on Prudential and
its business partners not only to hold the data of customers,
shareholders and employees securely, but also to ensure its ongoing
accuracy and that it is being used in a transparent, appropriate and
ethical way, including in decision-making where automated processes
or AI are employed. As Prudential and its business partners increasingly
adopt digital technology (including AI) in business operations, the data
the Group generates creates an opportunity to enhance customer
engagement while maintaining a responsibility to keep customers’
personal data safe. Various policies and frameworks are in place to
govern the handling of customers' data. Failure to adhere to these
policies may result in regulatory scrutiny and sanctions and detriment
to customers and third-party partners, and may adversely impact the
reputation and brand of the Group, its ability to attract and retain
customers, and deliver on its long-term strategy.
The risk to the Group of not meeting these requirements and
expectations may be increased by the expansion of cloud-based
infrastructure and the usage of digital distribution and service
channels, which can collect a broader range of personal and health-
related data from individuals at increased scale and speed, as well as
the use of complex tools, machine learning and AI technologies to
process, analyse and interpret this data.
New and currently unforeseeable regulatory, reputational and
operational issues may also arise from the increased use of emerging
technology such as generative AI which requires careful consideration
and guardrails established to enable its safe use. Regulatory
developments in cyber security and data protection continue to
progress worldwide. The focus on data privacy has continued to
increase, with regulators in Asia and globally introducing new data
privacy laws or enhancing existing ones. Such developments may
increase the complexity of requirements and obligations in this area,
in particular where they involve AI or data localisation restrictions, or
where they require system-level modifications to digital applications
or platforms or impose differing and/or conflicting requirements
compared with those of other jurisdictions. 
Prudential faces increased financial and reputational risks due to both
dynamic changes in the regulatory landscape and the risk of a
significant breach of IT systems or data. These risks extend to joint
ventures and third-party suppliers in light of a dynamic cyber threat
landscape including supply chain compromise, computer viruses,
unauthorised access and cyber security attacks such as ‘denial of
service’ attacks, phishing and disruptive software campaigns. Despite
multi-layered security defences, there is no guarantee that such
events will not occur, and they could have significant adverse effects
82 Prudential plc Annual Report 2025
Risk factors continued
2.6
Prudential operates in certain markets with joint
venture partners and other shareholders and third
parties. These businesses face the same risks as the
rest of the Group and also give rise to certain risks to
Prudential that the Group does not face with respect
to its wholly-owned subsidiaries, which could
adversely affect Prudential’s reputation and its
business, financial condition, results of operations
and prospects.
on Prudential’s business, financial condition, results of operations and
prospects.
2.5
Prudential’s digital platforms may heighten existing
business risks to the Group or introduce new risks as
the markets in which it operat es, and its partnerships
and product offerings evolve.
Prudential’s digital platforms are subject to a number of risks,
including those related to legal and regulatory compliance and the
conduct of business; the execution of complex change initiatives;
information security and data privacy; the use of models and the
handling of personal data (including those using or used by AI); the
resilience and integrity of IT infrastructure and operations; and the
management of third parties. These existing risks for the Group may
be increased due to several factors:
The number of current and planned markets in which Prudential’s
digital platforms operate, each with their own laws and regulations,
regulatory and supervisory authorities, the scope of application of
which may be uncertain, conflicting or change at pace, may
increase regulatory compliance risks;
The implementation of planned digital platforms and services,
which may require the delivery of complex, interconnected change
initiatives across current and planned markets. This may give rise to
design and execution risks, which could be amplified where these
change initiatives are delivered concurrently;
The increased volume, breadth and sensitivity of data on which the
digital platforms are dependent and to which the Group has access,
holds, analyses and processes through its models, increases
information security, data privacy and usage risks. Furthermore, the
use of complex models, including where AI is used for critical
decision-making, in an application’s features and offerings may
give rise to ethical, operational, security, conduct, litigation and
reputational risks if they do not function as intended, if at all;
Reliance on and/or collaboration with a number of third-party
partners and providers, which may vary according to the market.
This may increase operational disruption risks to the uninterrupted
provision of services to customers, regulatory compliance and
conduct risks, and the potential for reputational risks; and
Support for, and development of, the platforms being provided
outside some of the individual markets in which the platforms
operate, which may increase the complexity of local legal and
regulatory compliance.
New product offerings and functionality (including those supported
by AI) may be developed and provided through digital platforms,
which may introduce new regulatory, operational, conduct and
strategic risks for the Group. Regulations may be introduced, which
limit the permitted scope of online or digitally distributed insurance
and asset management services, or deployment of new technological
services, and may restrict current or planned offerings provided by the
platform.
A failure to implement appropriate governance and management of
the incremental and new risks detailed above may adversely impact
Prudential’s reputation and brand, its ability to attract and retain
customers, its competitiveness, its ability to deliver on its long-term
strategy and the financial position of the Group.
Prudential operates, and in certain markets is required by local
regulation to operate, through joint ventures and other joint
ownership or third-party arrangements (including associates). The
financial condition, operations and reputation of the Group may be
adversely impacted, or the Group may face regulatory censure, in the
event that any of its partners fails or is unable to meet its obligations
under the arrangements, encounters financial difficulty, or fails to
comply with local or international regulation and standards such as
those pertaining to the prevention of financial crime and
sustainability (including climate-related) risks (see risk factor 3.1
below), or fails to resolve disputes that may arise from existing
agreements or during the course of implementing business strategy.
Reputational risks to the Group are amplified where any joint ventures
or jointly owned businesses carry the Prudential name.
A portion of the Group’s business comes from its joint venture and
associate businesses in Mainland China and India, respectively. For
such operations, the level of control exercisable by the Group depends
on the terms of the contractual agreements as well as local regulatory
constraints applicable to the joint venture and associate businesses,
such as listing requirements; and, in particular, those terms providing
for the allocation of control among, and continued cooperation
between, the participants. As a result, the level of oversight, control
and access to management information the Group is able to exercise
at these operations may be lower compared to the Group’s wholly-
owned businesses. This may increase the uncertainty for the Group
over the financial condition of these operations, including the
valuation of their investment portfolios and the extent of their
invested credit and counterparty credit risk exposure, resulting in
heightened risks to the Group as a whole. This may particularly be the
case where the geographies in which these operations are located
experience market or sector-specific slowdowns, disruption, volatility
or deterioration. In addition, the level of control exercisable by the
Group could be affected by changes in the maximum level of foreign
ownership imposed on foreign companies in certain jurisdictions. The
exposure of the Group to the risks detailed in risk factor 2.1 above
may also evolve in line with the Group’s strategic initiatives, such as
the expansion of the Group’s operations through joint ventures or
jointly-owned businesses.
In addition, a significant proportion of the Group’s product
distribution is carried out through agency arrangements and
contractual arrangements with third-party service providers not
controlled by Prudential, such as bancassurance arrangements, and
the Group is therefore dependent upon the continuation of these
relationships. The effectiveness of these arrangements, or temporary
or permanent disruption to them, such as through significant
deterioration in the reputation, financial position or other
circumstances of the third-party service providers, material failure in
controls (such as those pertaining to third-party service providers’
systems failure or the prevention of financial crime), regulatory
changes affecting their governance or operation, or their failure to
meet any regulatory requirements could adversely affect Prudential’s
reputation and its business, financial condition, results of operations
and prospects.
83 Prudential plc Annual Report 2025
2.7
Adverse experience relative to the assumptions used in
pricing products and reporting business results could
have a material adverse effect on Prudential’s
business, financial condition, results of operations and
prospects.
In common with other life insurers, the profitability of the Group’s
businesses depends on a mix of factors including mortality and
morbidity levels and trends, policy surrenders and other policy
discontinuances or alterations, customer take-up rates on product
options, economic conditions, investment performance and
impairments, unit costs of administration and new business
acquisition expenses. The potential adverse impacts to the profitability
of the Group’s businesses from the upheavals in financial markets and
levels of economic activity on customer behaviours are described in risk
factor 1.1 above.
Prudential, like other insurers, needs to make assumptions about a
number of factors in determining the pricing of its products, for
setting reserves, and for reporting its capital levels and the results of
its long-term business operations. A further factor is the assumptions
that Prudential makes about future expected levels of the rates of
early termination of products by its customers (known as persistency).
This is relevant to a number of lines of business in the Group.
Prudential’s persistency assumptions reflect a combination of recent
past experience for each relevant line of business and expert
judgement, especially where a lack of relevant and credible
experience data exists. Any expected change in future persistency is
also reflected in the assumptions. If actual levels of persistency are
significantly different than assumed, the Group’s results of operations
could be adversely affected.
The Group’s businesses are subject to inflation risk. In particular, the
Group’s medical insurance businesses are also exposed to medical
inflation risk, which is often in excess of general price inflation. While
the Group has the ability to reprice some of its products, such
repricing is dependent on the availability of operational and resource
capacity to do so, as well as the Group’s ability to implement such
repricing in light of the increased regulatory restrictions, political
influences, and customer and societal expectations reflecting the
affordability of insurance products and the protection of vulnerable
customers, as well as the commercial considerations of the markets
the Group operates in. Increasing regulatory requirements relating to
the design and repricing of medical reimbursement products may also
impact the profitability of these products. Further, the profitability of
the Group’s businesses may be adversely impacted by downgrade
and/or policy termination experience following any repricing of
medical reimbursement products.
In addition, Prudential’s business may be adversely affected by
epidemics, pandemics and other effects that give rise to a large
number of deaths or additional sickness claims, as well as increases in
the cost of medical claims. Pandemics, significant influenza and other
epidemics have occurred a number of times historically, but the
likelihood, timing or severity of future events cannot be predicted. The
effectiveness of external parties, including governmental and non-
governmental organisations, in combatting the spread and severity of
any epidemics, as well as pharmaceutical treatments and vaccines
(and their rollouts) and non-pharmaceutical interventions, could have
a material impact on the Group’s claims experience.
Prudential uses reinsurance to selectively transfer mortality, morbidity
and other risks. This exposes the Group to: the counterparty risk of a
reinsurer being unable to pay reinsurance claims or otherwise meet
their commitments; the risk that a reinsurer changes reinsurance
terms and conditions of coverage, or increases the price of
reinsurance which Prudential is unable to pass on to its customers; the
risk of ambiguity in the reinsurance terms and conditions leading to
uncertainty whether an event is covered under a reinsurance contract;
and the risk of being unable to replace an existing reinsurer, or find a
new reinsurer, for the risk transfer being sought.
Any of the foregoing, individually or together, could have a material
adverse effect on Prudential’s business, financial condition, results of
operations and prospects.
3 Risks relating to sustainability (including environmental, social and governance (ESG) and climate-related) matters
3.1
The failure to understand and respond effectively to
the risks associated with sustainability factors could
adversely affect Prudential’s achievement of its
long‑term strategy.
Sustainability-related risks refer to (i) environmental, social or
governance issues, trends or events that could have a financial or non-
financial impact on the Group, and/or (ii) the Group’s sustainability-
focused activities, strategy and commitments that could have an
external impact on the environment and wider society. A failure to
manage the risks associated with key sustainability themes may
undermine Prudential’s financial performance, operational resilience
and sustainability credentials, adversely impact its reputation and
brand, and its ability to attract and retain customers, investors,
employees and distribution and other business partners, and
therefore the results of its operations and the delivery of its business
strategy and long-term financial success. As investors are increasingly
being seen as partly responsible for the actions of the companies they
invest in, Prudential, as an asset owner and asset manager, may also
incur sustainability-related risks from investee companies.
a Environmental risks
Environmental concerns, notably those associated with climate
change, biodiversity loss and nature degradation, present potential
long-term risks to the sustainability ambitions of Prudential and may
impact its customers and other stakeholders. Prudential is therefore
exposed to the long-term impact of climate change and nature
degradation risks, which include the financial and non-financial
impacts of transition, physical, reputational and shareholder,
regulatory, customer or third-party litigation risks.
Recognising the long-term nature of the Group’s investment time
horizon, the global transition, including where disorderly or
fragmented, to a lower carbon economy and nature preservation may
have an adverse impact on investment valuations and liquidity as the
financial assets of carbon-intensive companies in some asset sectors
re-price as a result of increased operating costs and a reduction in
demand for their products and services. The speed of this transition,
and the extent to which it is orderly and managed versus disorderly
and reactive, will be influenced by factors such as changes in
geopolitics, public policy, technology and customer or investor
sentiment. Prudential’s stakeholders increasingly expect and/or rely
on the Group to support an orderly, inclusive and sustainable
transition based on an understanding of the relevant market and
investee-company-level transition plans with consideration given to
the impact on the economies, businesses, communities and
84 Prudential plc Annual Report 2025
Risk factors continued
customers in these markets. The potential economic impacts of
transition risks may also have a broader economic impact that may
adversely affect customers and their demand for the Group’s
products.
The Group’s ability to sufficiently understand, measure and
appropriately respond to transition risk may be limited by insufficient
or unreliable data on the carbon exposure, nature impacts and
dependencies, and transition plans of investee companies. This may
impact the Group’s ability to deliver on its external decarbonisation
commitments and the implementation of sustainability
considerations in existing or new sustainability-orientated investment
strategies and products. Additionally, current limitations in financial
climate and nature modelling tools make it challenging to assess the
financial impact of climate-related risks on the Group and its
investment portfolio, particularly for longer-term time horizons.
The direct physical impacts of climate change and nature
degradation, including shorter-term event-driven (acute) physical risks
such as increasingly frequent and severe typhoons, floods, heatwaves,
and wildfires, and those associated with longer-term shifts in climate
patterns such as elevated temperatures, extremely high rainfall, and
prolonged drought (chronic physical risks), may become increasingly
significant factors in the mortality and morbidity risk assessments for
the Group’s insurance product underwriting and offerings and their
associated claims profiles. These physical climate risks have the
potential to disproportionately impact economies in the Asia and
Africa markets in which Prudential operates and invests. Similarly,
nature-related physical risks can impact life and health liabilities
where, for example, pollution, poor water quality, waste
contamination and overexploitation of the natural environment can
all contribute to biodiversity degradation, which in turn can
potentially pose threats to human health. 
A failure to understand, manage and provide greater transparency of
its exposure to these environment-related risks may have increasingly
adverse implications for Prudential and its stakeholders. At the same
time, evolving and diverging approaches to sustainability in different
jurisdictions, in some cases with extraterritorial reach, create
challenges for global businesses such as Prudential in meeting
differing requirements and expectations.
b Social risks
Social risks that could impact Prudential may arise from a failure to
consider diversity, wellbeing, changing needs, human rights and
interests of its customers and employees and the communities in
which the Group or its third parties operate. Perceived or actual
inequity and income disparities have the potential to further erode
social cohesion across the markets in which the Group operates, which
may increase operational and disruption risks for Prudential and
impact the delivery of the Group’s strategy across these markets.
Direct physical impacts of climate change and deterioration of the
natural environment, together with the societal impact from actions
that support the global transition to a lower carbon economy, may
disproportionately impact the stability of livelihoods and health of
lower socioeconomic groups within the markets in which the Group
operates. These risks are heightened as Prudential operates in
multiple jurisdictions that are particularly vulnerable to climate
change and biodiversity degradation, with distinct local cultures and
considerations.
Evolving social norms and emerging population risks associated with
public health trends (such as an increase in obesity, metabolic
syndrome and mental health deterioration) and demographic
changes (such as population urbanisation and ageing), as well as
potential migration or displacement due to factors including climate-
and nature-related developments, may affect customer lifestyles and
therefore may impact the level of claims and persistency under the
Group’s insurance product offerings.
As a provider of insurance and investment services, the Group is
increasingly focused on making its products more accessible through
the use of digital services, technologies and distribution methods to
customers. As a result, Prudential has access to extensive amounts of
customer personal data, including data related to personal health,
and an increasing ability to analyse and interpret this data through
the use of complex tools, machine learning and AI technologies. The
Group is therefore exposed to an increase in technology risk, including
potential unintended consequences from algorithmic biases, as well
as regulatory, ethical and reputational risks associated with customer
data misuse or security breaches. These risks are explained in risk
factors 2.4 and 2.5 above. The increasing digitalisation of products,
services and processes may also result in new and unforeseen
regulatory requirements and stakeholder expectations, including
those relating to how the Group supports its customers through this
transformation.
Failure to foster an inclusive, diverse and open environment for the
Group’s employees in accordance with the Group Code of Conduct
could impact the ability to attract and/or retain employees and
increase potential reputational risk. The business practices within the
Group’s third-party supply chain and investee companies with regards
to topics including labour standards, respect for human rights and
modern slavery also expose the Group to potential reputational risk.
Insurers use the claims and risk profiles of different homogeneous
customer cohorts such as age, gender and health status to determine
the insurance premiums and/or charges. In some societal settings,
insurers' ability to set differential premiums and/or charges may be
viewed as an equitable and risk-based practice. In other societal
settings, this may be viewed as discriminatory. Failure to understand
and manage these divergent views across the markets in which
Prudential operates may adversely impact the financial condition and
reputation of the Group.
c Governance
A failure to maintain high standards of corporate governance may
adversely impact the Group, its customers and its employees,
increasing the risk of poor decision-making and inadequate oversight
and management of key risks. Poor governance may arise where key
governance committees lack independence, diversity, skills or
experience among their members, or where oversight responsibilities
and mandates are unclear or insufficient. Inadequate oversight over
remuneration also increases the risk of poor senior management
behaviour.
Prudential operates across multiple jurisdictions and has a group and
subsidiary governance structure which may add further complexity to
these considerations. Participation in joint ventures or partnerships
where Prudential does not have direct overall control, along with the
use of third-party service providers, increases the potential for
reputational risks arising from inadequate governance.
The pace and volume of global standards and sustainability,
environmental and climate-related regulations emerging across the
markets in which the Group operates, the Group's goals of delivering
on existing and new exclusions or restrictions on investments in
certain sectors, engagements and reporting commitments, such as
the International Sustainability Standards Board (ISSB) standards for
climate-related disclosures, and the demand for externally assured
reporting may give rise to regulatory compliance, operational,
disclosure and litigation risks, which may be increased by the multi-
jurisdictional coordination required in adopting a consistent risk
management approach. The launch of sustainability-focused funds or
products, or the (method of) incorporation of sustainability
considerations within the investment process for existing products,
may increase the risks related to the perceived fulfilment of fiduciary
duties to customers and investors by the Group’s appointed asset
managers, and may subsequently increase regulatory compliance,
85 Prudential plc Annual Report 2025
customer conduct, product disclosure, litigation and reputational risks.
Prudential’s voluntary memberships of, or participation within,
industry organisations and groups or their initiatives may also
increase stakeholder expectations of the Group’s acquiescence or
compliance with their publicised positions or aims.
The reputational and litigation risks of the Group may subsequently
increase where the stated positions or aims of such industry
organisations or their initiatives continue to evolve, or where
jurisdictions interpret their objectives as adversely impacting on
markets or consumers, including, for example, perceived conflicts with
anti-trust laws. See risk factor 4.1 for details of sustainability including
ESG and climate-related regulatory and supervisory developments
with potential impacts for the Group.
Sustainability risks may directly or indirectly impact Prudential’s
business and the achievement of its strategic focus on providing
greater and more accessible health and financial protection, and
responsible stewardship and investment within the markets in which
the Group operates to support a just and inclusive transition and
nature restoration. Such risks may also adversely impact Prudential
from meeting its objective of building a sustainable business that
delivers a positive impact on its broad range of stakeholders, ranging
from customers, institutional investors, employees and suppliers to
policymakers, regulators, industry organisations and local
communities. A failure to transparently implement the Group’s
Sustainability Strategy across its local businesses and its operational,
underwriting and investment activities, as well as a failure to
implement and uphold responsible business conduct, may adversely
impact the financial condition and reputation of the Group. This may
also negatively impact the Group’s stakeholders, who all have
expectations, concerns and aims related to sustainability matters,
which may differ, both within and across stakeholder groups and the
markets in which the Group operates. In its investment activities,
Prudential’s stakeholders increasingly have expectations of, and place
reliance on, an approach to responsible investment that
demonstrates how sustainability considerations are effectively
integrated into investment decisions and the performance of
fiduciary and stewardship duties. These duties include effective
implementation of exclusions, voting and active engagement
decisions with respect to investee companies, as both an asset owner
and an asset manager, in line with internally defined procedures and
external commitments. The increased demands and expectations of
stakeholders for transparency and disclosure of the activities that
support these duties further heighten disclosure risks for the Group,
including those associated with potentially overstating or misstating
the positive environmental or societal impacts of the Group’s
activities, products and services (eg greenwashing).
4. Risks relating to legal and regulatory requirements
4.1
Prudential conducts its businesses subject to
regulation and associated regulatory risks, including
changes to the basis of regulatory supervision or
intervention of the Group, the level of regulatory
scrutiny arising from the Group’s reported events, the
effects and pace of changes in the laws, regulations,
policies, their interpretations and application, and
any industry/ or accounting standards in the markets
in which it operates.
Any non-compliance with laws, regulations, government policies, or
common industry practices and standards or rules in the financial
services and insurance sector (including those applicable to relevant
companies, individuals or distributors) can adversely affect
Prudential’s operations, licences or business continuity. In the markets
in which Prudential operates, it is subject to regulatory requirements
for ongoing business operations as well as obligations with respect to
financial crime, including anti-money laundering (AML), sanctions
compliance, and anti-corruption and fraud, which may either impose
obligations on the Group to act in a certain manner or restrict the way
that the Group can act in respect of specified individuals,
organisations, businesses, territories and/or governments. A failure to
comply with such requirements may adversely impact the reputation
of Prudential and/or result in the imposition of legal or regulatory
penalties, heightened regulatory scrutiny or enforcement actions, or
restrictions on the Group, including limitations on its ability to conduct
business.
The impact from regulatory developments may also be material to
Prudential; for instance, changes may be required to its product
range, distribution channels, sales and servicing practices, data
handling, operational processes, competitiveness, profitability, capital
requirements, risk appetite and risk management approaches,
corporate or governance structure, financial and non-financial
disclosures and reported results, and financing requirements.
Regulatory changes and political influences may also impact the
Group’s ability to reprice its products, particularly medical
reimbursement products as observed in some markets that the Group
operates in. Changes in capital-related regulations may affect the
sensitivity of capital to market factors and the allocation of capital
and liquidity within the Group. Regulators may also change solvency
requirements or methodologies for determining components of the
regulatory or statutory balance sheet, including the reserves and the
level of capital required to be held by individual businesses (with
implications for the Group capital position). Other government
interventions due to financial and global economic conditions may
also lead to a tightened business operating environment and
heightened regulatory scrutiny.
For internationally active groups such as Prudential, operating across
multiple jurisdictions (including cross-border activities) may increase
the complexity and volume of legal and regulatory compliance
challenges. The multitude of laws and regulations in the jurisdictions
in which Prudential operates is dynamic and may be subject to
ongoing changes. Legal and regulatory obligations may also be
unclear in their application to particular circumstances, which may
affect Prudential’s ability to enforce the Group’s rights in the manner
intended and reduce predictability for Prudential’s business
operations. Compliance with Prudential’s legal or regulatory
obligations, including those in respect of international sanctions,
sustainability efforts and human resources practices, in one
jurisdiction may conflict with the law or policy objectives of another
jurisdiction, or may be seen as supporting the law or policy objectives
of that jurisdiction over another, creating additional legal, regulatory
compliance and reputational risks for the Group. Geopolitical and
global tensions may also lead to realignment among blocs, or
challenging supply chains, which may lead to an increase in the
volume and complexity of international sanctions or controls. These
risks may be increased where uncertainty exists as to the scope of
regulatory requirements and obligations, and where the complexity of
specific cases applicable to the Group is high. 
Further information on specific areas of regulatory and supervisory
requirements or changes is included below.
86 Prudential plc Annual Report 2025
Risk factors continued
a Group-wide Supervision (GWS) regulatory framework
The Hong Kong Insurance Authority (Hong Kong IA) is the Group-
wide supervisor for Prudential. The Group is subject to the Hong Kong
IA's GWS Framework, which is principles-based and outcome-focused,
allowing the Hong Kong IA to exercise direct regulatory powers over
the designated holding companies of multinational insurance groups.
Prudential has in place various monitoring mechanisms and controls
to ensure ongoing compliance and to promote constructive
engagement with the Hong Kong IA as its Group-wide supervisor. 
b The Group's regulatory landscape
In 2025, the Hong Kong IA and regulators in the markets in which
Prudential operates continued to focus on customer protection and
the resilience of the insurance industry. New mandates and guidelines
were issued in several markets whereby industry participants are
required to assess, monitor and manage non-financial, financial and
sustainability risks. Business conduct and consumer protection remain
the priority for regulators, with emphases on products, sales, servicing
and data protection expectations, as well as operational resilience,
investment management, third-party management and technology
risk management.
Major regulatory changes and reforms are in progress in some of the
Group’s key markets, with some uncertainty regarding the full impact
on Prudential:
In Hong Kong, the Hong Kong IA continued to strengthen customer
protection in the management of participating businesses
throughout 2025, including the implementation of an illustration
rate cap for participating policies, updated remuneration structures
for intermediaries, and supervision of product fulfilment ratios.
Mitigating unlicensed activities and sales conduct remain key
priorities.
In Mainland China, the National Financial Regulatory
Administration continues to enhance its supervision of the market
through comprehensive inspections and enforcement actions. In
2025, regulatory developments in the financial sector continued to
evolve, including updated regulations or initiatives related to
market conduct, product governance, compliance management,
and enforcement methodologies, potentially increasing the risk
exposure of industry players.
In Singapore, the Monetary Authority of Singapore (MAS)
introduced new requirements for financial institutions aimed at
strengthening the management of third parties, technology, and
cybersecurity. These enhanced regulations require robust risk
management, strengthened controls, and effective recovery
procedures, supported by the implementation of appropriate
mechanisms. The regulators also introduced mandatory product
design changes to Shield medical insurance riders with the publicly
stated expectation that premiums will be reduced by
approximately 30% as a result.
In Malaysia, Bank Negara Malaysia (BNM) initiated revised capital
adequacy requirements aimed at improving risk-based capital
measurements and reporting, scheduled to take effect in 2027. In
addition, BNM introduced new regulatory changes for health
products, including those relating to customer journey and
affordability. Heightened BNM supervision is expected to continue
in the medical insurance sector.   
In Indonesia, regulatory oversight of the insurance industry
remains a key priority, guided by the Otoritas Jasa Keuangan (OJK)
five-year regulatory roadmap in place since 2023, aimed at
enhancing customer protection and covering other aspects such as
agent licensing, data, capital, products, actuarial matters, reporting,
risk management and operational controls.
In Vietnam, following significant insurance regulatory changes and
industry reform since 2023, the insurance sector has been
stabilising, with enhanced expectations regarding customer
protection, intermediary management, and data privacy controls. 
In Thailand, the regulatory environment continues to evolve with
proposed legislative reforms to strengthen corporate governance,
risk-based capital requirements, and financial stability in the
insurance sector.
In Taiwan, the regulator has introduced a new Insurance Capital
Standard, effective from 1 January 2026, with more risk‑sensitive
and internationally aligned solvency requirements.
In the Philippines, regulatory developments under Philippine
Financial Reporting Standard 17, introduced in 2024 to enhance
transparency and comparability in financial reporting, are set for
full implementation in January 2027. These changes will include a
new Quantitative Impact Assessment (QIA) and quarterly status
updates in local regulatory filing from 2025 onwards, as well as
implications for capital management.
In India, the Insurance Regulatory and Development Authority of
India (IRDAI) continues to promote the governance and use of
technology to transform the insurance landscape in the country. In
addition, the IRDAI is planning to introduce risk-based capital
requirements. 
Furthermore, the growing adoption of technology, digital services and
AI across the industry has introduced new and unforeseen regulatory
requirements and issues, including heightened expectations regarding
the use of AI, as well as other resilience-related concerns such as data
security, privacy and cyber resilience. These regulatory developments
are being actively monitored and addressed as necessary.
The pace and volume of sustainability-related regulatory changes,
including ESG and climate-related changes, are also increasing.
Regulators in Hong Kong, Singapore, Malaysia, Taiwan, Indonesia,
Philippines, Thailand, Mainland China and the UK are either in the
process of initiating or have developed supervisory and disclosure
requirements or guidelines related to environmental and climate
change risk management. With international standard setters, such as
the ISSB, progressing with global sustainability and climate-related
disclosure requirements, local jurisdictions are considering adopting
and, in some cases, mandating implementation. In 2025, the Stock
Exchange of Hong Kong, the Singapore Exchange, the Securities
Commission of Malaysia and Taiwan’s Financial Supervisory
Commission incorporated IFRS climate-related disclosure standards
into their reporting rules, while others announced roadmaps or began
consultations to adopt these standards in the coming years. As local
regulatory expectations continue to increase, we expect many
frameworks to include relief mechanisms that allow local entities to
rely on the parent company’s ISSB-aligned group disclosures, rather
than preparing separate local disclosures, which should ease the
regulatory burden on our operating companies. However, this
interoperability may not always be seamless owing to regional
variations in how the standards have been adapted, so the potential
for overlapping reporting burdens across jurisdiction remains. Across
Asia, sustainable finance taxonomies have been introduced in Hong
Kong, Singapore, Malaysia, Indonesia, and Taiwan with efforts to
support green investment. Recent high-profile examples of
government and regulatory enforcement and civil actions against
companies for misleading investors on sustainability and ESG-related
information demonstrate that disclosure, reputational and litigation
risks remain high and may increase, particularly as companies
increase their disclosures or product offerings in this area. Regulators
and industry bodies, such as the UK Financial Conduct Authority, the
European Commission (working with the European Securities and
Markets Authority, and the MAS have further established more
prescriptive requirements and guidelines regarding the use of
sustainability and ESG nomenclature in the labelling of investment
products. These changes and developments may give rise to
regulatory compliance, customer conduct, operational, reputational,
and disclosure risks, requiring Prudential to coordinate across multiple
87 Prudential plc Annual Report 2025
jurisdictions to apply a consistent risk management approach, which
may prove difficult against the backdrop of contrary trends in the US.
A rapid pace and high volume of regulatory changes and
interventions, and the swiftness of their application, including those
driven by the financial services industry, have been observed in recent
years across many of the markets in which the Group operates. The
transformation and regulatory changes have the potential to
introduce new, or increase existing, regulatory risks and supervisory
interest, while increasing the complexity of ensuring concurrent
regulatory compliance across markets driven by the potential for
increased intra-group connectivity and dependencies. In jurisdictions
with ongoing policy initiatives and regulatory developments that will
impact the way Prudential is supervised, these developments are
monitored at both market and Group level and inform the Group’s
risk framework and engagement with regulators or supervisors,
policymakers and industry groups.
c International insurance standards developments
The International Association of Insurance Supervisors (IAIS) sets
global standards for the insurance sector, through the Insurance Core
Principles and the Common Framework (ComFrame). The Insurance
Core Principles provide a broad framework for insurance supervision
globally, while ComFrame offers additional, enhanced standards for
the supervision of Internationally Active Insurance Groups (IAIGs).
These standards significantly influence group-wide regulatory
frameworks such as the Hong Kong IA’s GWS requirements,
consequently impacting Prudential, which has been designated as an
IAIG by the Hong Kong IA according to the criteria set out in IAIS’s
ComFrame. The IAIS's standards and guidelines also play a crucial
role in shaping regional regulations in many jurisdictions in which
Prudential operates.
There are a number of ongoing global industry developments by the
IAIS that could lead to new macroprudential, operational and
conduct standards, resulting in additional burdens or adverse impacts
on the Group and its business units. These developments cover the
monitoring of key insurance risks and trends (including protection
gaps), standards setting, and the assessment of standards
implementation in the areas of systemic risk, the Insurance Capital
Standard (ICS), insights for sustainability risk (including climate risk),
customer treatment and AI-related aspects specifically for the global
4.2
The Group and its intermediaries may conduct
business in a way that adversely impacts the fair
treatment of customers, which could negatively affect
Prudential’s business, financial condition, result of
operations and prospects, as well as its relations with
current and potential customers and its reputation.
insurance sector. 
In November 2025, the Financial Stability Board (FSB), a global body
that ensures international financial stability, reaffirmed its decision to
use the IAIS’s Holistic Framework for the assessment and mitigation
of systemic risk in the insurance sector. The FSB continues to publish
an annual list of insurers that will be subject to resolution
requirements, in order to provide transparency to market participants
that the reported insurers and their regulators and supervisors are
working to be better equipped to address stress or failure, and shows
that the relevant authorities are working together across borders. The
Holistic Framework also includes the Global Monitoring Exercise,
which is a process for the identification of any build-up of systemic
risk and the IAIS conducted a consultation with a revised document
published on the Global Monitoring Exercise in 2025. Prudential
continues to participate in the exercise. The IAIS also initiated a
public consultation on draft revised application papers on recovery
and resolution in November 2025. The MAS introduced a Domestic
Systemically Important Insurers (D-SII) framework in Singapore
effective from 1 January 2024 and has designated Prudential
Assurance Company Singapore as a D-SII. In 2025, the Hong Kong IA
introduced a new framework for the classification of D-SIIs (entities
whose failure will cause significant disruption to the local financial
system in Hong Kong) and classified Prudential Corporation Asia
Limited, which is the senior regulated entity within the Group, as a D-
SII. The MAS and the Hong Kong IA are expected to continue to align
with the latest FSB and IAIS standards and guidelines relating to
systemic risk. 
The ICS was adopted by the IAIS in December 2024, and is a global,
risk-based measure of capital adequacy for IAIGs as the quantitative
element of IAIS’s ComFrame. The ICS will serve as a group-wide
prescribed capital requirement, which is a solvency control level below
which supervisors will intervene on group capital adequacy grounds.
Prudential, as an IAIG, continues to work with the Hong Kong IA on
the implementation of the ICS.
As a result, there remains a degree of uncertainty over the potential
impact of ongoing global industry and regulatory developments
across the Group.
d Changes in accounting standards and other principles to
determine financial metrics
The Group’s financial statements are prepared in accordance with
IFRS. In addition, the Group provides supplementary financial metrics
prepared on alternative bases to discuss the performance and
position of its business. Any changes or modification to IFRS
accounting policies or the principles applied to determine the
supplementary metrics may require a change in the way in which
future results will be determined and/or a retrospective adjustment of
reported results to ensure consistency. Furthermore, investors, rating
agencies and other stakeholders may take time to gain familiarity
with the revised results and to interpret the Group’s business
performance and dynamics. Such changes may also require systems,
processes and controls to be updated and developed that, if not
managed effectively, may increase the operational risk of the Group
in the short term. 
e Policyholder protection schemes
Various jurisdictions in which Prudential operates have created
policyholder protection schemes that require mandatory
contributions from market participants in some instances in the event
of a failure of a market participant. As a major participant in the
majority of its chosen markets, circumstances could arise in which
Prudential, along with other companies, may be required to make
such contributions.
At any stage of the customer and product life cycle, the Group or its
intermediaries may conduct business in a way that adversely impacts
customer outcomes and the fair treatment of customers (‘conduct
risk’). This may arise through a failure to design, provide and promote
suitable products and services to customers that meet their needs, are
clearly explained or deliver real value, provide and promote a high
standard of customer service, appropriately and responsibly manage
customer information, or appropriately handle and assess complaints.
A failure to identify or implement appropriate governance and
management of conduct risk may result in harm to customers and
regulatory sanctions and restrictions, and may adversely impact
Prudential’s reputation and brand, its ability to attract and retain
customers, its competitiveness, and its ability to deliver on its long-
term strategy. There is an increased focus by regulators and
supervisors on customer protection, suitability and inclusion across the
88 Prudential plc Annual Report 2025
Risk factors continued
4.4
Changes in tax legislation may result in adverse tax
consequences for the Group’s business, financial
condition, results of operations and prospects.
markets in which the Group operates, thereby increasing regulatory
compliance and reputational risks to the Group in the event the Group
is unable to effectively implement the regulatory changes and
reforms.
Prudential is, and in the future may continue to be, subject to legal
and regulatory actions in the ordinary course of its business on
matters relevant to product sales (including sales distribution
practices and product suitability) and the delivery of customer
outcomes. Such actions relate, and could in the future relate, to the
application of current regulations or the failure to implement new
regulations, regulatory reviews of broader industry practices and
products sold in the past under acceptable industry or market
practices at the time (including in relation to lines of business that are
no longer active) and changes to the tax regime affecting products.
Regulators may also focus on the approach that product providers use
to select third-party distributors and to monitor the appropriateness
of sales made by them and the responsibility of product providers for
the deficiencies of third-party distributors.
4.3
Litigation, disputes and regulatory investigations may
adversely affect Prudential’s business, financial
condition, cash flows, results of operations and
prospects.
Prudential is, and may in the future be, subject to legal actions,
disputes and regulatory investigations in various contexts, including in
the ordinary course of its insurance, asset management and other
business operations. These legal actions, disputes and investigations
may relate to aspects of Prudential’s businesses and operations that
are specific to Prudential, or that are common to companies that
operate in Prudential’s markets. Legal actions and disputes may arise
under contracts, regulations or from a course of conduct taken by
Prudential, including individual claims, class action litigation,
arbitration, enforcement proceedings and other regulatory or
governmental actions including government investigations. Although
Prudential believes that it has adequately provided in all material
respects for the costs of known litigation and regulatory matters, no
assurance can be provided that such provisions will be sufficient or
that material new matters will not arise. Given the large or
indeterminate amounts of damages sometimes sought, the
possibility of fines, penalties, remediation costs or other sanctions and
the inherent unpredictability of litigation and disputes, it is possible
that an adverse outcome could have a negative effect on Prudential’s
business, financial condition, cash flows, results of operations and
prospects.
In addition, Prudential operates in some jurisdictions in which the
legal framework for the enforcement of contracts can be
unpredictable. As a consequence, the enforceability of legal
obligations and their interpretation may change or be subject to
inconsistent application, which could adversely affect Prudential’s
legal rights.
Tax rules, including those relating to the insurance industry, and their
interpretation may change, possibly with retrospective effect, in any
of the jurisdictions in which Prudential operates. Significant tax
disputes with tax authorities, and any change in the tax status of any
member of the Group or in taxation legislation or its scope or
interpretation could affect Prudential’s business, financial condition,
results of operations, and prospects.
The Organisation for Economic Co-operation and Development (OECD) is
currently undertaking a project intended to modernise the global
international tax system, commonly referred to as Base Erosion and Profit-
Shifting 2.0. The project has two pillars. The first pillar is focused on the
allocation of taxing rights between jurisdictions for in-scope multinational
enterprises that sell cross-border goods and services into countries with
little or no local physical presence. The second pillar is focused on
developing a global minimum tax rate of 15 per cent applicable to in-
scope multinational enterprises. 
Based on the OECD statement issued on 8 October 2021, Prudential
does not expect to be affected by proposals under the first pillar given
they include an exemption for regulated financial services companies. 
Under the second pillar, the OECD published detailed model rules in
December 2021 for developing a global minimum tax rate of 15 per
cent applicable to in-scope multinational enterprises, followed by
detailed guidance in March 2022 and further sets of guidance each
year, most recently in January 2026. Further guidance is expected.
Several jurisdictions in which the Group has operations have
implemented either a global minimum tax or a domestic minimum
tax at a rate of 15 per cent, in line with the OECD proposals, effective
for either 2024 onwards or 2025 onwards. In June 2025, Hong Kong,
where the Group’s ultimate parent entity is a tax resident,
implemented both the global minimum tax and domestic minimum
tax, effective from 1 January 2025. This brings the Group into scope
of the rules from 2025 onwards. 
In compliance with the relevant IFRS accounting standard, the Group
will separately disclose any amount of global minimum tax included
in the Group’s IFRS tax charge for the relevant accounting period. The
rules are complex and require calculations to be undertaken at
jurisdiction level aggregating all in-scope entities in that jurisdiction
into a single calculation. The design of the rules when applied to
Prudential means that a global minimum tax is most likely to arise,
and could have an adverse impact on the Group’s business, financial
condition, results of operations and prospects, in periods where there
is positive investment performance in jurisdictions whose domestic
corporate income tax regimes have features favouring certain types
of investment.
89 Prudential plc Annual Report 2025
Section 172 and stakeholder engagement
Engaging with all stakeholders
UK Companies Act, Section 172 Statement
The Board recognises the importance of taking the interests of its
stakeholders into consideration when making decisions, and each of
the Directors acts in a way that they consider, in good faith, is most
likely to promote the success of the Company for the benefit of its
members, in accordance with Section 172(1) of the Companies Act
2006. This requires each of the Directors to have regard, among other
matters, to the interests of the Company’s employees, the
Company’s relationship with customers, suppliers and others, and the
impact of the Company’s operations on the wider community and
the environment, while ensuring that the Company maintains a
reputation for high standards of business conduct and treats each of
its shareholders fairly. When making decisions on long-term proposals,
the Board considers how those proposals support our strategy or
otherwise impact the business and its various stakeholder groups in
the longer term.
This statement sets out how the Directors have had regard to the
matters set out in Section 172(1)(a)-(f) of the UK Companies Act
2006 and details how the Board builds and maintains strong
relationships with its stakeholders, how it gains an understanding of
their interests, needs and concerns, and how the strength of these
relationships contributes to the Company’s success. Underlying the
relationships with stakeholders are our purpose and values, which are
reflected in our culture.
How Directors are supported in their duties
Upon joining the Board, each Director is provided with an induction,
which includes a briefing on Directors’ duties, including those arising
under Section 172, and an overview of the Group’s stakeholders.
At each Board meeting, a briefing note reminding Directors of their
Section 172 duties is made available. In addition, members of the
management team who submit proposals to the Board for approval
highlight Section 172 criteria in their papers where relevant, pointing
out the potential impact their proposals may have on stakeholders or
how stakeholder views have been considered. Management and the
Chair regularly report to the Board on their interactions with investors,
governments and regulators. Non-executive Directors, primarily
members of the Sustainability Committee, engage directly with
employees and report back to the Sustainability Committee or Board
as relevant.  This ensures that Directors are sufficiently briefed and
that any materials provided support a robust discussion on the impact
a proposal may have on the Group’s stakeholders.
A summary of the Board’s stakeholder engagement activities in 2025
is set out in the following pages.
90 Prudential plc Annual Report 2025
Section 172 and stakeholder engagement continued
Our stakeholders
To deliver sustainable value in the long term, we seek to align our business practices and operational impact with the expectations of our
shareholders and other stakeholders. Engaging with our stakeholders helps the Board to understand their priorities and how Board decisions
impact them. Listening to stakeholder perspectives can help prepare the Board to respond in the face of market risks and opportunities, while
allowing the Directors to foster mutually beneficial relationships with stakeholders.
In addition to shareholders, the Board has determined that the Group's key stakeholders are our customers, employees and communities.
Investors
Customers
The Board recognises that regular engagement secures investors'
trust and promotes their ongoing investment and support. The
Board is committed to the long-term delivery of shareholder
returns through a combination of value appreciation and
dividends, and to the delivery of credit investors' contractual
rights to servicing and principal.
Our customers are at the heart of what we do. Our purpose  is to
be partners for every life and protectors for every future. At
Prudential, it is our mission to be the most trusted partner and
protector for this generation and generations to come, by
providing simple and accessible financial and health solutions.
Employees
Regulators and governments
Our people are our most important asset and their engagement is
fundamental to our ability to attract the talent we want, retain
our current people and motivate them to achieve success for
themselves and Prudential. To support our strategic goals, the
Board’s focus is on creating an environment where talent thrives
and drives sustainable success and which supports a diverse
workforce with an inclusive mindset, fostering mutual respect and
collective success.
We operate in highly regulated markets. Regulators supervise
the insurance and asset management industries, promote
general stability and protect policyholders. We are committed to
maintaining a constructive and open relationship with all of our
regulators to ensure mutual trust, respect and understanding.
Governments and policymakers in the markets in which we
operate are important stakeholders, setting and shaping the
business and policy environment for the products and services
we deliver.
Communities
Suppliers
We contribute to the communities where we operate through our
purpose-driven Sustainability Strategy, which is integrated into
our business.
We work with a range of suppliers and outsourcing providers to
allow us to focus on our core business strengths and reduce
costs. We believe that the conduct of our suppliers reflects on us,
and has the potential to impact our standing, branding and
reputation within the communities in which we operate. We
therefore seek to build strong working relationships with all our
suppliers.
91 Prudential plc Annual Report 2025
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Investors
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What matters to them
Our capital providers are looking for us to provide them with
operational and financial performance consistent with their
expectations on income and longer-term value creation.
Engagement metrics
Ahead of the 2026 AGM, the Chair attended 17 shareholder
meetings.
The Remuneration Committee Chair attended 16 shareholder
meetings and four meetings with investor bodies.
The Senior Independent Director attended three shareholder meetings
and joined two of the Chair's shareholder meetings. 
Management (predominantly the CEO and/or CFO) held over 160
meetings with more than 180 institutions in Asia, North America,
UK and Europe, and the Middle East.
Additionally, the Investor Relations team conducted over 280
meetings with investors during the year.
All Directors attended the 2025 AGM in Hong Kong.
How the Group engages and communicates
The Group seeks to maintain an open and active dialogue with
investors and other market participants to ensure that our strategy
is well understood and that investors’ perspectives and concerns
are communicated to the Board.
Meetings in 2025 took a variety of forms including one-on-one and
group sessions and participation in investor conferences and
roadshows, organised in some cases by brokers. Engagement took
place in Hong Kong, Singapore, Mainland China, the US, Canada,
the UK and several other locations in Europe. In Hong Kong, the
Group continued its extensive face-to-face and online interactions
with stock commentators and retail brokers.
Key areas of focus for investor engagement in 2025 included updating
investors on the Group’s progress in implementing strategy, operational
performance, the listing of ICICI Prudential Asset Management
Company, and the capital management update provided with our half-
year 2025 results. Investor relations activity in 2026 will continue to
focus on communicating the Group’s investment story and progress in
the execution of our strategy.
We continue to take active steps to support an increase in liquidity
on the Hong Kong line of our stock (ticker 2378 HK), including
offering a scrip dividend alternative. We also continue to engage
with the London and Hong Kong stock exchanges, relevant
regulatory bodies and market participants to achieve faster and
lower-cost transfers of shareholdings from the London line.
A significant proportion of our coverage research analysts are
located in Asia and actively cover our Asian regional peers. We will
continue working with Asia-based research franchises to support
and build coverage of the stock by those located close to our
operating markets. At the same time we will continue to provide
support to the European research teams and access to
management and local Investor Relations teams.
How the Board engages and communicates 
The Board is made aware of major shareholder matters and concerns
through a variety of sources including regular reporting by the CEO,
the CFO and the Chief of Investor Relations.
The Chair holds an annual programme of engagement with
major shareholders. In June 2025, the Chair participated in an event
organised by the Investor Forum and attended by 17 institutional
investors which helped facilitate engagement with smaller
institutional shareholders beyond the major shareholders who are
offered meetings as part of the annual engagement programme. The
Chair updates the Board on key themes emerging from her meetings
which, during 2025 to 2026, included Chair and senior leadership
succession planning; strategy planning for the longer term; how the
Board considers capital allocation and the creation of shareholder
value; the use of technology and AI; and the Board’s strategy on non-
core assets. Shareholders also asked about strategy in key markets
and questions on operational and governance topics.
In addition, the Board invited a fund manager from one of our major
shareholders to share their perspectives and insights on the Group.
This direct dialogue, building on the external investor audit conducted
in late 2024, provided the Board with valuable, first-hand
understanding of shareholder views.
The Remuneration Committee Chair conducts a separate annual
engagement programme with key shareholders and proxy agencies
on the Directors’ Remuneration Policy (Policy) and its
implementation. During 2025, the Remuneration Committee Chair
undertook an extensive shareholder consultation process preparing
for shareholder approval of the Policy update at our 2026 AGM. The
Remuneration Committee Chair wrote to 51 shareholders including all
major institutional investors and the four shareholder representative
bodies with most influence over our investors, setting out the
proposals and inviting dialogue. Substantive feedback was received,
92 Prudential plc Annual Report 2025
Section 172 and stakeholder engagement continued
both in writing and through meetings. The consultation was
constructive and the Committee took shareholder views into account
when finalising the Policy ahead of the AGM. 
The Senior Independent Director (SID) and Committee Chairs offer
separate meetings to major investors, as required. In particular, the
SID offered to meet with major shareholders to discuss the Chair
succession process and met with three shareholders (in addition to
joining two of the Chair's meetings with shareholders).
The Group’s 2025 AGM adopted a hybrid approach, which allowed
shareholders to attend either in person or online. All Board members
attended the AGM in person. We will continue to offer this hybrid
approach, which allows the greatest flexibility for all shareholders
worldwide, and our 2026 Annual General Meeting will be held in Hong
Kong as a hybrid meeting.
Impact of engagement on Board decision-making and
outcomes
The Board regularly discusses investor views as part of its decision-
making and seeks to deliver long-term sustainable value for investors,
while also taking into account the interests of other stakeholders.
Regular engagement with investors by the Chair and management,
with time allocated in each scheduled Board meeting for the
reporting of feedback, ensured that investor views were heard in the
boardroom and that the Board’s strategy and approach to key
decisions were understood by investors. By way of example, as part of
its consideration of capital allocation, the Board took into account
investor feedback when reviewing the Group’s capital allocation
framework (see case study for further details).
More broadly, management and the Board take into account
feedback from investor perception surveys in the way that they report
on, and communicate with, the investor community.
The Remuneration Committee Chair provided detailed briefings to
the Remuneration Committee and, where appropriate, the full Board
on matters raised by investors. The Remuneration Committee’s
advisers also provide updates on major investor and proxy agency
views, which the Committee takes into account in its decision-making.
Feedback from investors forms a key part in the Committee’s
formulation of the Directors’ Remuneration Policy and its
implementation.
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Capital allocation framework
Coming into 2025, the Board recognised that the Group was
reaching an inflection point in its free surplus generation
trajectory, reflecting the quality of new business written in recent
years, together with ongoing actions to improve cash generation
and reduce operating variances. Over the course of several
discussions, the Board and Management reviewed the Group’s
capital allocation framework, leading to the announcement of a
refined framework in August 2025 alongside our Half-Year results.
The Board’s consideration took into account the interests of
investors, customers, employees and regulators. The Group’s
refined capital allocation framework ensures that the Group
maintains resilient capital buffers to ensure that it can withstand
volatility in markets and operational experience, giving comfort to
our regulators, customers and employees about the Group’s long-
term sustainability. The refined framework balances the interests
of investors, ensuring continued investment by the Group in
business growth and the building of capabilities, whilst marking a
shift towards a total return orientation, including a commitment
to sustained dividend growth together with additional recurring
capital returns.
The announcement also confirmed the Board’s intention to return
to shareholders the proceeds from the IPO of part of the Group’s
stake in its joint venture asset management business in India –
ICICI Prudential Asset Management Company Limited (IPAMC). 
Having identified this as part of its annual strategy planning in
late 2024 as an opportunity to crystallise value for shareholders,
the Board evaluated this possibility in 2025 and oversaw a project
to publicly list part of the Group’s stake. The listing of IPAMC on
BSE Limited and National Stock Exchange of India Limited was
successfully completed on 19 December 2025. 
Over the course of 2025, USD 1.2 billion was returned to
shareholders through our ongoing share buyback programme. We
are planning additional capital returns of $500 million of share
buybacks in 2026 and $600 million in 2027. In addition, we will
return $700 million in 2026 and $700 million in 2027 from the
net proceeds from the completed IPO of IPAMC.
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Customers
What matters to them
Our customers want a seamless experience from a trusted provider
offering comprehensive solutions and affordable products tailored to
their needs and the stage in their lives.
Engagement metrics
We are aiming for a top-quartile relationship net promoter score
(rNPS) by 2027. In 2025, six business units achieved top quartile
rankings. Eight out of ten business units improved their rNPS score
in 2025 compared with 2024,
Our customer retention rate increased to 88 per cent at the end of
2025, an improvement from 87 per cent in 2024. To support this
ambition, regular NPS surveys are carried out and considered in
detail by the GEC, with the key outputs reported to the Board.
How the Group engages and communicates
We are committed to continue to evolve from a Group that is
organised around products and channels to becoming the most
trusted partner to our customers. Our extensive distribution channels
enable us to better understand and service our customers’ financial
needs. At the core of our work is helping customers achieve their
healthcare and financial goals.
93 Prudential plc Annual Report 2025
We engage directly with our customers through contact centres,
dedicated account managers, face-to-face advice (where possible),
mobile phone apps and telephone technical support teams.
We launched the 'Customer Promise' in 2024. This includes five
simple commitments with every interaction:
1. We care for you
2. We are clear with you
3. We make it easy for you
4. We take quick action for you
5. We treat you fairly
The Customer Promise was rolled out to all of our customer service
and operations colleagues as well as agency staff. In 2025, we
launched a Group-wide programme to reinforce our commitment to
embedding Empathy, Customer-centricity, and the voice of the
customer into our culture and The PruWay.
How the Board engages and communicates
The Board receives regular reports from the Group CEO, the Regional
CEOs of the Strategic Business Groups and the CEOs of Local Business
Units on issues affecting customers, including the ongoing impact of
the macroeconomic environment and how the business is responding
to customer needs in individual markets.
The Board held one of its meetings in Indonesia and, as part of its
programme there, met with management teams from the
Conventional Life, Syariah and Eastspring businesses, and with agents
from the Conventional Life and Syariah businesses who shared their
first-hand experiences of how various customer initiatives are working
in practice and how management listen to the voice of customers.
The Board received insights on the challenges faced by customers,
including affordability, flexibility, and the impact of medical inflation.
The Board explored how our product development and service
delivery could be enhanced to address customer needs, including the
expansion of digital servicing capabilities, the launch of new health
and protection products, the strengthening of agency and banca
distribution channels, and specific incentives to ensure agents remain
equipped to deliver high-quality advice and support to customers.
Throughout the year, the Board continued to monitor and discuss our
customer NPS and received regular updates on NPS performance and
tracking customer metrics by way of a dashboard.
Impact of engagement on Board decision-making and
outcomes
The outcome of our operational teams’ engagement with customers
is communicated through the business and used to shape the design
of our products and our distribution, and ultimately informs strategic
decisions made at Board level. Decisions about which markets to
access, what kind of products to offer and how to develop our agency
force, our bank partnerships and our digital capabilities, are all driven
by an understanding of what customers want, based on engagement
with those customers. The Board engages with agents across our
businesses to gain deeper insights into customer requirements,
challenges and solutions.
Mindful of the impact of macroeconomic trends on the cost of living
for our customers, the Board monitors persistency and medical
inflation trends and discusses with management how customer
affordability is being considered, particularly for more vulnerable
groups of customers.
Affordability and access to quality healthcare remain central to our
customer promise and health strategy. The Board recognises that
high and rising medical costs are a significant challenge for customers
and a threat to the sustainability of health insurance. In response, we
have adopted a “Fight for Fair Prices” initiative. The Board receives
regular updates on the execution of the health strategy, progress
against affordability goals, and the impact of medical inflation on
customers. It continues to challenge management to innovate,
advocate, and manage costs as effectively as possible, ensuring that
our health offering remains accessible, relevant, and trusted by
customers.
Beyond internal cost management, we are actively engaging with
regulators, lawmakers, and industry bodies to advocate for healthcare
pricing reform and greater transparency. This advocacy is a key
differentiator for us and reinforces our role as a responsible insurer
and strategic partner to governments across the region.
Our “Guided Care” initiative further strengthens our customer promise
by providing end-to-end support throughout the patient journey, from
symptom triage and appointment booking to post-care follow-up.
Powered by conversational AI and real-time clinical escalation, Guided
Care is designed to address the fragmentation and confusion
customers often face, making the promise of help when you need it
most a tangible reality.
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Employees
What matters to them
Our employees are vital to our ongoing success. They want to be part
of a socially responsible organisation that operates with a strong
sense of purpose, where they can build fulfilling careers and feel a
sense of belonging.
Engagement metrics
Our employee engagement survey generated over 30,000
comments, reflecting strong participation and engagement that
remains above the industry average.
We ranked as a Tier 1 employer in the CCLA Corporate Mental
Health Benchmark (an improvement from Tier 2 in 2024).
How the Group engages and communicates
We are committed to building a workplace where every employee
feels respected and valued, has opportunities to grow and takes pride
in being part of Prudential. We prohibit any form of discrimination,
harassment, bullying and other types of misconduct or behaviour
which is contrary to our values and standards. This further reinforces
our commitment towards creating a safe and inclusive work
environment, which fosters and supports our people’s mental health
and wellbeing. We regularly refresh our people and culture agenda to
ensure alignment with business priorities, building a more equitable
working environment, where diversity of thought is celebrated.
The Group has put in place a consistent performance management
approach to drive individual and team performance where our employees
are assessed on what they achieve and contribute to the business strategy
and how they demonstrate our values every day, through our
performance management and pay framework. In addition, the Group
supports continuous learning and skill enhancement through the
PruAcademy, offering technical, behavioural, and leadership training,
aligned with business needs and individual growth.
The Group engages with the workforce throughout the year through
townhalls and employee surveys. 
94 Prudential plc Annual Report 2025
Section 172 and stakeholder engagement continued
How the Board engages and communicates
S172 - Employees 2.jpg
The Board and management use a range of formal and informal
methods to engage, communicate with, and understand the views of,
the workforce. The Board has chosen to adopt a collective approach
to employee engagement, led by the Sustainability Committee. This
approach is considered appropriate given the geographical reach of
our Group and enables all Directors to interact directly with the
workforce, hear their views and questions, and it helps embed the
organisational culture. The Board is satisfied that the current
arrangements are effective and will continue to monitor them on a
periodic basis.
Key engagement activities included:
In July, the Board held its meetings in Indonesia and as part of its
programme spent time with local leadership teams and top talent
from the various Indonesia businesses;
When Board meetings were held in Hong Kong, Board members
spent informal time with head office and local leadership teams
and top talent;
As part of his induction, Guido Fürer, joined by Jeremy Anderson,
visited Singapore and met with the leadership teams and top talent
from the Singapore Life business and Eastspring;
George Sartorel participated in the International Women’s Day
2025 panel session and addressed questions from employees on
our DEI&B strategy; and
Claudia Suessmuth Dyckerhoff attended graduation ceremonies of
our flagship leadership development programme, Transformative
Journey.
In addition to its direct engagement with the workforce, the Board
receives regular updates on employee matters from the CEO, the
Chief Human Resources Officer and local business leaders. The Board,
supported by the Sustainability Committee, oversees our people
strategy and receives updates on talent development and people
metrics and monitors these. The Sustainability Committee reviews in
detail the output from employee engagement surveys and actions
taken by management. This is also discussed at Board meetings.
The Sustainability Committee receives reports on Diversity, Equity,
Inclusion and Belonging (DEI&B), ensuring local insights contribute to
Group-wide decisions and that our people’s voices are heard at every
level.
An additional update on people and culture was provided to the
Board in December which highlighted the progress made in
embedding our culture and values. This was supported by the
Sustainability Committee’s review of workforce policies and practices
and their alignment with the Group’s purpose, values and strategy.
Impact of engagement on Board decision-making and
outcomes
The Board and Sustainability Committee discussed with management
the output of the employee engagement survey and how feedback
was being addressed through people initiatives. They also received
regular updates on people issues and discussed with management
the ongoing initiatives to support the workforce, including support for
staff wellbeing, embedding the Group’s values throughout the
organisation, and developing talent and a diverse and inclusive
workplace.
For more information, please refer to page 10 of the Sustainability
Report.
Members of the Sustainability Committee and other Non-executive
Directors spent time with employees to hear from them directly, and
shared feedback with the Board.
Through their engagements, the Board has gained deeper insight into
the Group’s operations across different markets; the strengths of the
local businesses and the challenges they face; how well the Group’s
culture and values are embedded within the leadership and across the
business; and other issues affecting employees. 
Conversely, employees have had an opportunity to gain a better
understanding of the Board’s perspective and areas of interest, and
to provide direct feedback on matters of importance to them or their
area of the business.
The Board also considered how the organisation supports employees
in their development and monitored the impact made by our suite of
development programmes, assessing the need for leadership
development across the Group to support the workforce and grow the
talent pipeline. Taking into account employee survey results and the
strategic direction of the Group, the Board identified people and
culture priorities for 2026. 
p94.jpg
Regulators and governments
Regulators
What matters to them
Our regulators protect customers’ interests and set the framework
within which we operate as a financial services group. They regulate
and supervise the insurance and asset management industries,
promote their overall stability and protect policyholders and other
customers.
Engagement metrics
The Chair of the Board, the Chairs of the Risk and Audit
Committees and senior management met with the Hong Kong
Insurance Authority (HKIA) and other key regulators of the Group
during the Supervisory College meeting in 2025. The Supervisory
College serves as a forum for the Group’s key regulators to
coordinate their supervision of the Group and its subsidiaries.
How the Group engages and communicates
We operate in highly regulated markets and are committed to
maintaining constructive and open relationships with all our
95 Prudential plc Annual Report 2025
regulators, with the aim of fostering mutual trust, respect and
understanding.
Prudential Corporation Asia Limited is a designated insurance holding
company under the Hong Kong Insurance Ordinance and is subject to
the HKIA’s Group-wide Supervision (GWS) Framework.
The Group's senior management, including key persons in control
functions, meet with the HKIA and other regulators as appropriate.
Additionally, senior management, together with the Chair of the
Board and the Chairs of the Audit and Risk Committees as required,
meet at least annually with the Supervisory College, which comprises
regulators responsible for supervising Prudential's key markets.
Discussions cover areas such as capital, risk management and
updates on key projects impacting Prudential and the wider industry.
An agreed set of management information is shared with the HKIA
on a regular basis.
Prudential also participated in the HKIA’s AI Cohort Programme,
contributing to the development of AI guidelines for the insurance
sector.
In addition, our local businesses communicate and engage with their
respective local regulators to maintain constructive and open
relationships.
Throughout 2025, Prudential engaged extensively with the
International Association of Insurance Supervisors and key
international bodies including the Institute of International Finance,
Geneva Association and the American Council of Life Insurers,
contributing to policy discussions on systemic risk, climate related
supervision, protection gaps, AI governance and the Insurance
Capital Standard.
How the Board engages and communicates
During 2025, the Risk Committee oversaw the progress of the
management actions to address the observations set out in the 2024
Management Letter issued by the Supervisory College.
The Chair of the Board, together with the Chairs of the Audit and Risk
Committees and members of the Group's senior management,
attended an in-person Supervisory College meeting in December
2025. Following the meeting, a Management Letter setting out key
observations arising from the College discussions, as well as the
actions expected of the Group, was shared with the Board in March
2026. In response, the Group will prepare a letter, outlining its
committed actions to address the observations and will track the
implementation of those actions, overseen by the Risk Committee.
The Chair and the GEC led engagement with regulators in our
markets during 2025, focusing on key international fora, engaging in
connection with regulatory approvals, expanding market access and
championing sustainable finance and healthcare reform.
Particular highlights were:
Engagements with the People's Bank of China and the National
Financial Regulatory Administration in China where CICTIC-
Prudential Life received approval to issue perpetual securities in
January 2026, strengthening solvency and supporting compliance
with C-ROSS II.
Engagement with Bank Negara in Malaysia, where Prudential
increased its stake in Prudential Assurance Malaysia Berhad, its life
insurance joint venture.
Proactive engagement with the government in India supported the
setting up of a standalone health insurer and ICICI Prudential
Asset Management Company's successful listing on 19 December
2025 on the BSE Limited and National Stock Exchange of India
Limited.
In Singapore, the CEO met with the Monetary Authority of
Singapore to discuss the need for system-wide reform. The Chair
also engaged the Ministry of Health to reinforce Prudential’s
commitment to sustainable private healthcare.
The CEO met with the Deputy Prime Minister, Ministry of Finance
and State Securities Commission of Vietnam to support the
government’s ambition to increase insurance penetration and
develop an International Financial Centre (IFC) in Ho Chi Minh
City.
In Taiwan, the CEO met with the Financial Supervisory Commission to
support the market’s development as an asset management hub.
The Board received regular updates throughout the year on
significant engagement with the HKIA and other key regulators.
Impact of engagement on Board decision-making and
outcomes
Feedback from regulatory engagement, including the Supervisory
College Management Letter, helps shape the Risk team’s focus areas
and informs the agendas of the Board and its principal committees,
particularly the Risk and Audit committees.
During 2025, the Board discussed and approved various matters and
documents required under the GWS Framework, including the Group’s
Own Risk and Solvency Assessment.
Engagements across Prudential's key markets facilitated a number of
initiatives including the issue of perpetual securities in China, the
launch of a standalone health insurer and the IPO of ICICI Prudential
Asset Management Company in India, as well as the increase in
ownership of Prudential Assurance Malaysia Berhad in Malaysia.
Governments
What matters to them
Governments influence the business environment, policies and
regulations, impacting how companies operate within the local
economy and contribute to society. The way governments interact at
the international level shapes the broader operating environment for
our organisation as a global business.
Engagement metrics
CEO visits to 11 markets;
Chair visits to three markets and participation in two major
international climate finance and development global meetings;
The CEO serves on the Monetary Authority of Singapore’s
international advisory body and met with Deputy Prime Minister
Gan Kim Yong;
The Chair serves on the Shanghai government’s international
business advisory body and met with Chinese Vice Premier He
Lifeng; and
In July, the Board visited Jakarta, and the Chair and CEO met with
Indonesian President Prabowo. 
How the Group engages and communicates
We engage with governments and policymakers in a number of ways:
directly and through industry and membership organisations. This
engagement helps us to better understand government priorities and
to contribute to developments; it also informs our approach to
international and local-level policy and regulations, and our approach
to supporting and contributing to sector and economic developments
across the markets in which we operate.
Through 2025, we engaged with governments and policymakers from
across Asia and Africa to discuss policy priorities and share best practices,
including for insurance and asset management, financial inclusion,
climate change and sustainable finance, healthcare and technology.
Climate-related health risks have been a consistent feature of government
and industry dialogue across our markets throughout the year. We
96 Prudential plc Annual Report 2025
Section 172 and stakeholder engagement continued
supported policy inputs to the Malaysian ASEAN Chairmanship, including
on data, inclusive insurance, and climate and health.
How the Board engages and communicates
The Board regularly receives and discusses government, (geo)political,
policy, macro-economic and regulatory developments from the Chief
Government Relations & Policy Officer, CRCO and CEO.
On behalf of the Board, the Chair engages with key government
stakeholders in a number of ways throughout the year, including
bilateral meetings and at public events. Examples in 2025 include
meetings and engagements with government officials and regulators,
including in and from Hong Kong, the UK, Singapore, China, Malaysia,
India, Vietnam and Zambia.
During the Board’s visit to Indonesia in July, the Chair and CEO met
with the President Prabowo Subianto and Minister for Health Budi
Gunadi Sadikin. They witnessed the official signing of a
Memorandum of Understanding between the Indonesian Ministry of
Health and Prudential, which established a strategic framework for
capacity-building, digital-health innovation, and other support to
advance Indonesia’s national Health Transformation agenda.
Engagement also took place in international fora and with
international regulatory bodies, standard setters, and multilateral
development banks, including at and during the World Bank/IMF
Spring and Annual Meetings, London Climate Week, and through the
Chair’s Board membership of the IIF.
Areas of discussion during 2025 included:
Insurance and savings sector development;
Capital market development;
Healthcare, health insurance, access and affordability, including the
impacts of medical price inflation;
Financial inclusion;
Climate change and sustainable finance; and
Technology and innovation.
These were also the focus of engagement with the IAIS, where Prudential
contributed to various consultations during the year; a joint IAIS-World
Bank paper to the G20 on insurance protection gaps; and in the agenda
of the IAIS Annual Conference, including a panel with the Chair on the
role of insurance in capital market development, transition finance, and
wider public-private finance for climate and development. 
The Board also engages through the CEO. In 2025, the CEO
undertook a range of market visits and met with senior government
officials and regulators to gain insights and exchange perspectives to
support effective implementation and execution of our strategy. In
November, he participated for the third consecutive year as a
member of the MAS International Advisory Panel.
p96.jpg
Impact of engagement on Board decision-making and
outcomes 
Engagement with governments contributes to better understanding
and analysis at Board deliberations of the role we can play in our
chosen markets and the impact of public policy and regulation on our
strategy, the design and delivery of our products and services, and our
investments. It helps to inform the Board’s opportunity and risk
analysis and improves understanding of where we can contribute to
public policy goals. The Board also factors regulatory policy trends
into scenario analysis which underpins the Board’s strategic decisions.
In the area of climate change, engagement with governments has
informed our approach to our Sustainability strategy and specifically
the pathways for each of our markets, the challenges and
opportunities, and the realities of securing a just energy transition
alongside wider development goals. Focus on healthcare policy and
regulation, including the impact of medical price inflation, has
informed our health strategy, including as part of our deep-dive
during the July 2025 Board meeting. Prudential engaged
collaboratively with regulators, health ministries, and relevant
government stakeholders, both directly and through local industry
associations, to exchange information on product development,
claims, and emerging trends. These efforts aimed to inform and
influence regulations and policies targeting healthcare inflation
across key ASEAN markets and Hong Kong.
p96.jpg
Communities
What matters to them
The communities in which we operate are affected by Prudential,
including at a societal and environmental level. Communities want
sustainable businesses that benefit the local community.
Engagement metrics
Prudential invested $16.1 million in community programmes
during 2025;
How the Group engages and communicates
Our philanthropic arm, Prudence Foundation, remains central to our
commitment to building resilient communities. In 2025, the Foundation
implemented its refreshed strategy, focusing on two key areas:
1 Empowering individuals through financial literacy and inclusion; and
2 Enhancing climate and health resilience among vulnerable
communities.
Recognising the growing intersection of climate change and health,
we pivoted our community investment strategy in early 2025 to
strengthen resilience against climate-related health risks and
launched initiatives to complement our Climate and Health Resilience
Fund (CHRF), established in 2024.
We are also shaping the global dialogue on climate-health resilience
through our collaboration with the Asian Venture Philanthropy
Network (AVPN). Through these efforts, we aim to deliver impact
today while building system-level partnerships for lasting change
tomorrow - aligning with our broader sustainability strategy to create
real-world impact and long-term value for every life, for every future.
For a more detailed discussion of sustainability initiatives and climate
action and the impact on wider society, please read our Sustainability
Report.
97 Prudential plc Annual Report 2025
Impact of engagement on Board decision-making and
outcomes
The Sustainability Committee oversees our community engagement
and investment activities on behalf of the Board. In 2025, the
Sustainability Committee received updates on the Prudence
Foundation’s core strategic focus on financial literacy and climate &
health resilience and discussed the alignment of the Foundation's
activities to the Group Sustainability strategy and how to assess the
impact of its activities.
For more information, please refer to page 10 of the Sustainability
p97.jpg
Suppliers
What matters to them
Our suppliers look for mutually beneficial business relationships and
reliable business partners.
Engagement metrics
Around 7,500 suppliers supporting our businesses globally;
Around 250 staff attended modern slavery risk awareness training
across our markets, with representation from procurement
managers, risk assessors, legal teams and sustainability
representatives;
Average time to pay invoices was 33 days in the UK; and
In the UK, over 225 small suppliers have been paid within 10 days
since the launch of our Small Supplier Accelerated Payment
Scheme, with payments of over £508,000 in 2025 to bring the
total since launch to £35 million.
How the Group engages and communicates
We use third-party suppliers and outsourcing providers to allow us to
focus on our core business strengths and reduce costs.
We use a Group Third-Party Supply and Outsourcing Policy
consistently throughout the Group to ensure we articulate clearly how
we work with suppliers and our expectations of them. The policy is a
core part of our system of governance. It sets out our position on
supply chain management, outlining our approach to due diligence,
selection criteria, contractual requirements and ongoing monitoring
of our supplier relationships. The policy also supports compliance with
the Hong Kong IA’s Group-wide Supervision Outsourcing guidelines.
Modern slavery
Prudential is committed to ensuring that slavery, human trafficking,
child labour or any other abuse of human rights has no place in our
organisation or supply chain. Our processes include responsible
supplier risk assessments and Responsible Supplier Guidelines to
further promote the development of a sustainable and ethical supply
chain. Our Modern Slavery statement can be found at
Payment terms
In order to demonstrate our ongoing commitment to supporting our
supply chain, we continued to provide payment assistance in 2025 to
our small suppliers.
Our standard contractual payment terms in the UK provide for
payment to suppliers within 30 days after the invoice date. For
smaller suppliers with under 100 employees, our Small Supplier
Accelerated Payment Scheme aims to pay suppliers in as little as 10
days after the invoice date.
How the Board engages and communicates
The Board approves the annual register of Group material outsourcing
suppliers, as required by the Hong Kong IA and receives updates on key
supplier relationships as part of operational and business reviews, focusing
on various parts of the Group.
Key Group material outsourcing supplier relationships are also
considered as part of the strategy and operational plan discussed and
approved by the Board annually.
The Board, supported by the Sustainability Committee, reviews and
approves the Group’s Modern Slavery statement annually. The Risk
Committee has oversight of our Third Party Supply and Outsourcing Policy.
Impact of engagement on Board decision-making and
outcomes
The Risk Committee continues to focus on third-party and
outsourcing management as one of the top risks for the Group and a
third-party risk management framework has been established to
strengthen first- and second-line oversight. Through the introduction
of Responsible Supplier guidelines in 2022, we have sought to
progressively introduce the same measures deployed in the UK to our
Asia and Africa supply chain. For more information, please refer to our
most recent Modern Slavery statement on our website. We also
introduced measures to understand a supplier’s position on ethical
labour standards, health and safety and equal opportunities for our
material suppliers and those that provide services in areas deemed to
pose higher modern slavery risks.
We remain committed to learning how to improve our own due diligence
and monitoring, and we engaged an external party to benchmark our
processes against industry best practice and identify improvements.
The Board reviewed our Code of Conduct in 2025 and expects that
external stakeholders, including suppliers, abide by principles
consistent with those of Prudential. We choose to partner only with
those who can meet our rigorous ethical standards.
98 Prudential plc Annual Report 2025
Sustainability
Sustainability
Building inclusive futures in Asia and Africa
Prudential provides life and health insurance and asset
management in Greater China, ASEAN, India and
Africa. Our mission is to be the most trusted partner
and protector for this generation and generations to
come, by providing simple and accessible financial and
health solutions.
Read on to discover these stories and other milestones as we work to build
resilient, inclusive futures for the communities and markets we operate in.
For full details, please see our FY2025 Group Sustainability Report.
99 Prudential plc Annual Report 2025
We are Prudential.
For every life, we are Partners.
For every future, we are Protectors.
Strategic pillars
Enhancing customer experiences
Technology-powered distribution
Transforming health business model
Group-wide enablers
Open-architecture
technology platform
Engaged people and
high-performance culture
Wealth and investment
capabilities
Sustainability
Delivering real-world impact and long-term resilience
Simple and accessible health
and financial protection
Responsible
investment
Sustainable
business
Developing sustainable and
inclusive offerings
Delivering partnerships and digital
innovation for health outcomes
Building resilient communities
through community investments
Financing a just and inclusive
transition
Decarbonising our portfolio
Mainstreaming responsible
investments in emerging markets
Establishing sustainable
operations and value chain
Empowering our people
Harnessing thought leadership to
shape the agenda
A foundation of good governance and responsible business practices
Corporate governance, conduct and ethics, risk management, external reporting and benchmarking
Key
targets
For more on
how we are
progressing
our targets,
see p. 101
Deliver a 55%
reduction in the
carbon emissions
intensity of our
investment
portfolio by 2030
against our 2019
baseline
Commit $6 bn of
Financing the
Transition (FTT)
portfolio
investments by
2030 to support
a lower-carbon
future (measured
from 2024)
Engage with the
companies
responsible for
65% of
absolute
emissions in our
investment
portfolio
Deliver a 25% reduction in our
operational emissions intensity
from a 2016 baseline, and
abate the remaining emissions
via offsetting initiatives to
become carbon neutral across
our Scope 1 and Scope 2
emissions (market based)
by 2030
Ensure 42%
of the Group
Leadership
Team (GLT)
are women
by the end
of 2027
All people
managers to
have a
sustainability
-linked goal
by 2026
100 Prudential plc Annual Report 2025
Sustainability continued
Sustainability governance organisation chart
Prudential plc Board
Responsible for strategy, which includes all aspects of sustainability. The Board delegates oversight of sustainability matters to the
Sustainability Committee, including climate, people, culture, and communities, and is advised by the Committee on the sustainability
strategy.
Risk Committee
Oversees overall risks including
sustainability-related risks,
Group Risk Framework and
related policies
Supports the sustainability
strategy by ensuring
sustainability risks, including
climate-related risks and
opportunities, people and
culture are effectively managed
Sustainability Committee
Assists the Board in providing
leadership, direction, and
oversight of the Group’s
sustainability strategy, including
climate matters.
Identifies sustainability-related
risks, in collaboration with the
Risk Committee
Oversees environmental
(including climate)
responsibilities and reviews all
sustainability reporting
Oversees implementation of
external sustainability-focused
commitments
Audit Committee
Oversees the Group’s Annual
Report and Accounts,
of which the sustainability
section is an integral part
Oversees whistleblowing
programme
Oversees non-financial reporting
controls and assurance
Remuneration Committee
Supports the sustainability
strategy through
alignment of the Group’s
incentive plans to
external sustainability targets
Chief Executive and Management Team
The Chief Executive has responsibility for implementation of the Group’s sustainability strategy, including people, culture and
climate change risks and opportunities, with support from the executive management team
Group Executive Sustainability Committee (GESC)
Chaired by the CFO, the committee oversees climate-related
activities aligning with TCFD and ISSB S2 requirements, and
reviews results of climate scenario analysis with the Group
Technical Actuarial Committee while also focused on the
holistic implementation of sustainability matters that are
material to the Group.
Group Investment Committee (GIC)
Chaired by the CIO, the committee oversees Group-wide
investment performance, responsible investment activities and
commitments, and risk exposures, including those impacting
policyholders
Group Sustainable Finance Council
Sub-committee of GIC, ensures transparency in sustainable finance definitions and qualifies investments based on these definitions 
Chaired by Chief Sustainability Officer
Local business units
Supports the implementation of the Group’s sustainability strategy, including climate change risks and opportunities.
Local Sustainability Leads, Task Forces, and Committees support local risk management, regulatory compliance, and
implementation
101 Prudential plc Annual Report 2025
Targets and progress 
As a responsible insurer, asset owner, and asset manager, Prudential
sets robust sustainability targets spanning short- and long-term
horizons. These highlight our ongoing commitment to create value
while managing the risks of climate change across our businesses.
We have remained committed since 2021 to our ambition of
becoming a Net Zero Asset Owner by 2050. We have also set interim
targets that reference the Paris Agreement to demonstrate annual
progress (see table). In 2025, we continued to decarbonise our
investment portfolio by reducing its weighted average carbon
intensity (WACI). We also made notable progress towards Financing
the Transition (FTT) investments, based on the criteria established by
our FTT framework introduced last year. For more information on our
progress against our investment target, please refer to our
Responsible investment section on page 110.
Further information on how the carbon footprint of our investment
portfolio is calculated in line with industry practice and standards is
provided in the Basis of Reporting.
This year we updated our Climate Transition Plan. This clearly shows
alignment between our climate and business actions, focusing on risk
management and opportunities, and fulfilling our fiduciary duties to
our policyholders and shareholders. We have considered the
Transition Plan Taskforce (TPT) Disclosure Framework and other
external guidance on transition plans when drafting this disclosure,
taking into account these recommendations while ensuring our
Climate Transition Plan remains relevant for our strategy and
stakeholders. Central to our updated plan is a robust governance
structure, which strengthens board and management oversight and
introduces clear incentives and remuneration policies. These
measures are designed to drive accountability and ensure meaningful
progress toward our climate-related objectives. Our updated Plan
adopts a three-pronged approach, driving the transition across our
investments, operations, and insurance products. For more details,
please refer to Climate Transition Plan, and our Managing climate
risks and opportunities section on page 113.
We are committed to fostering a culture of belonging, talent vitality,
capability building and meritocracy. We do this by supporting
professional development and implementing targeted programmes
that promote talent and foster an equitable and meritocratic
workplace. This is evidenced by our stated goal of ensuring that 42
per cent of our Group Leadership Team (GLT) are women by 2027. To
continue embedding sustainability into our business strategy, more
than 7,100 employees in our Group offices and life businesses set a
sustainability-linked goal in 2025. 
In the context of Prudential, net zero and carbon neutral have the following
meanings: ‘net zero’, in regard to greenhouse gas emissions, refers to a state by
which the greenhouse gases going into the atmosphere are reduced as close to
zero as possible and any residual emissions are balanced by removals from the
atmosphere. When translating these emissions to the activities in the value chain
of an organisation, net zero is a state in which the activities of the value chain for
an organisation result in net zero greenhouse gas emissions, in a time frame
consistent with the Paris Agreement. ‘Carbon neutral’ for an organisation refers to
relying on carbon offsets to balance its value chain's greenhouse gas emissions,
whereas net zero refers to prioritising reductions in an organisation’s value chain
greenhouse gas emissions to as close to zero as possible. Only then are any residual
emissions balanced by removals from the atmosphere.
102 Prudential plc Annual Report 2025
Sustainability continued
Responsible investment
Sustainable business
Deliver a 55% reduction in the
carbon emissions # intensity of
our investment portfolio by
2030 against our 2019
baseline.
During 2025, we reduced the
weighted average carbon
intensity (WACI) of our portfolio
by 53% against our 2019
baseline.
On track
Progress_Bars_Carbon-emissions_Green_New.gif
Deliver a 25% reduction in our
operational emissions intensity
from a 2016 baseline, and
abate the remaining emissions
via offsetting initiatives to
become carbon neutral across
our Scope 1 and Scope 2
emissions (market based) by
2030
We have reduced our emissions
intensity by 83% from our 2016
baseline, achieving a ratio of 0.38
tCO2e/FTE in 2025. This puts on
us on track to meet our 2030
target of 1.65 tCO2e/FTE.
On track
Progress_Bars_Progress_Full_Orange.gif
More detail on p. 110
More detail on p. 111
Commit $6 bn of Financing the
Transition (FTT) portfolio
investments by 2030 to
support a lower-carbon future.
As of 31 December 2025, we
have committed $1.5 bn to FTT
in vestments since 2024 through
On track
Progress_Bars_Progress_Half_Green_New-(1).gif
Ensure 42% of the Group
Leadership Team (GLT)‡ are
women by the end of 2027.
At 31 December 2025, the
representation was 38%,
compared to 37% in 2024.
On track
Progress_Bars_Progress_Half_Orange-90.gif
More detail on p. 110
More detail on p. 111
TheGlobalGoals_Icons_Color_Goal_8.gif
TheGlobalGoals_Icons_Color_Goal_5.gif
Engage with the companies
responsible for 65% of absolute
emissions in our investment
portfolio.
This is an ongoing annual target,
which we have fully met in 2025
for the identified cohort of
companies.
On track
Progress_Bars_Progress_Full_Green.gif
All people managers to have a
sustainability-linked goal by
2026^^
In 2025, more than 7,100
employees in our Group head
offices and life businesses
(including all people managers)
set at least one sustainability-
linked goal, while Eastspring
Investments adopted
sustainability goals for specific
people managers linked to the
nature of their role and business
priorities.
On track
Progress_Bars_Progress_Half_Orange-80.gif
More detail on p. 110
More detail on p. 111
TheGlobalGoals_Icons_Color_Goal_12.gif
#  Carbon emissions refers to carbon dioxide equivalent emissions (CO2e) per the
Greenhouse Gas (GHG) Protocol, including carbon dioxide (CO2), methane
(CH4), nitrous oxide (N2O), hydrofluorocarbons (HFCs), perfluorocarbons
(PFCs), sulphur hexafluoride (SF6) and nitrogen trifluoride (NF3).
#  For more details on our approach to carbon offsets, please see the relevant
discussion within our 'Managing climate-related risks and opportunities'
section.
‡  GLT is defined as the direct reports of all Group Executive Committee
members, all CEOs of our Life businesses and their direct reports, all CEOs of
our Eastspring Investments businesses, and select roles that are essential in
delivering our strategy.
^^  While the target is phrased differently from prior years, its substance
remains identical.
103 Prudential plc Annual Report 2025
Our 2025 Materiality Assessment
Our detailed four-step approach is outlined here:
2025 Materiality assessment process
Our 2022 materiality topics were based on impact materiality. By referencing the MSCI ESG
Materiality Map and SASB Materiality Finder in 2025, we further identified topics most relevant
to our business as a predominantly emerging market life and health insurer and asset owner.
Together with topics central to our sustainability strategy, including Digital health innovation,
Financial literacy, and Health risks from a changing climate, we refined the list to establish our
nine strategically important topics on a double materiality basis.2,3
Identify and
define
material topics
1
We engaged different internal and external stakeholder groups using a mixed mode of
online surveys and structured interviews. Stakeholders were asked to rank our material
topics by applying a double materiality lens, covering financial and impact dimensions.
This process enabled us to prioritise amongst our nine topics. Overall, more than 15,000
unique stakeholder responses were collected across all stakeholder groups.4
Prioritise topics
based
on stakeholder
views
2
We analysed initial results from each stakeholder group, based on their financial and
impact materiality rankings. We also applied varying ‘salience’ weightings to different
stakeholder groups when determining the overall rankings of our nine topics.5
Analyse and
evaluate
3
An internal workshop was held with various leaders across core business functions to
validate the results of the materiality assessment, ensuring relevance in addressing our
evolving business strategy and stakeholder needs. Finally, as the Chair of the Group
Executive Sustainability Committee (GESC), our Group Chief Financial Officer approved
and endorsed the materiality assessment, followed by the rest of the GESC members.
Validation and
approval by senior
management
4
Our sustainability strategy is not designed in isolation, but informed
by the expectations of those we serve and work with. We engage our
stakeholders regularly across multiple channels to understand their
evolving expectations and priorities. These interactions enable us to
capture timely feedback on how our business impacts them, and
informs our strategy and targeted action plans.
Using the materiality assessment, a tool that prioritises key issues
impacting our business and society, we evaluated a diverse set of
stakeholder views related to sustainability. In 2025, we conducted our
most comprehensive exercise to date. Over 15,000 stakeholders
provided inputs, enabling Prudential to assess the impacts, risks and
opportunities of nine material topics of strategic importance to our
business and stakeholders.
We also expanded the scope of our engagement to include 'Civil
society' as a new stakeholder group. These include the global NGOs
that we collaborate with via Prudence Foundation, as well as local
organisations in Hong Kong and Taiwan. Finally, we applied a double
materiality lens, capturing both the financial risks and opportunities
these topics present for our business and the impacts our operations
have on the economy, environment, and society, to reflect global best
practices.
We remain committed to addressing stakeholder concerns through
the execution of our sustainability strategy pillars. This, in turn,
enables us to drive our efforts towards long-term, sustainable value
creation for all.
(1) For the definitions of the nine material topics, see page 106.
(2) The MSCI ESG Industry Materiality Map reflects latest research and insights and is refreshed every year. We utilised the Life and Health Insurance sector-specific topics. For
more information, please refer here
(3) The Sustainability Accounting Standards Board (SASB) Standards are a source of guidance for applying ISSB IFRS S1. The SASB Materiality Finder helps companies identify
and disclose material information about sustainability-related risks and opportunities. For more information, please refer here.
(4) Civil Society and Customer stakeholder groups were not asked to assess the financial materiality of our sustainability topics.
(5) Salience weightings were applied based on different stakeholder groups’ claims of power, urgency and legitimacy. Power refers to the level of influence of each stakeholder
group, urgency refers to the degree to which the stakeholder group calls for immediate action and legitimacy refers to the extent to which the involvement of a stakeholder
group is appropriate.
104 Prudential plc Annual Report 2025
Sustainability continued
Our material priorities
Understanding our impact
Our sustainability strategy is not designed in
isolation, but calibrated by the expectations
of those we serve and work with, and by the
impacts and risks that matter most. The
double materiality assessment acts as the
primary integration mechanism between
these stakeholder views and business
consideration, helping to identify and
prioritise key issues in terms of the impact on
society and the environment, as well as the
issues’ implications on our long-term value.
Stakeholder engagement
We engage our stakeholders regularly across
multiple channels to understand their evolving
expectations and priorities. These interactions
enable us to capture timely feedback on how
our business impacts them and informs our
strategy and targeted action plans.
This year, we engaged over 15,000
stakeholders, marking the Group's most
extensive stakeholder engagement exercise to
date. We also expanded the scope of our
stakeholder engagement to include Civil society
as a new stakeholder group – comprising NGOs
that we collaborate with via Prudence
Foundation, as well as local NGOs in Hong Kong
and Taiwan. Their inputs help us consider
community perspectives in our materiality
assessment and in some of our sustainability
initiatives, such as building resilient communities
through community investments.
We remain committed to addressing
stakeholder concerns through the execution
of our sustainability strategy pillars. This, in
turn, enables us to drive our efforts towards
long-term, sustainable value creation for all.
Agents
Civil Society
Customers
Mode of engagement
Agency distributor survey
Mode of engagement
Civil Society engagement survey
Mode of engagement
Contact centres
Customer survey
Focus groups
Topics of interest as indicated by
stakeholder group in 2025
Attracting and developing talent
Health risks from a changing climate
Inclusive insurance
Investing responsibly
Protecting customer and data privacy
Topics of interest as indicated by
stakeholder group in 2025
Ethical business
Financial literacy
Health risks from a changing climate
Inclusive insurance
Investing responsibly
Topics of interest as indicated by
stakeholder group in 2025
Digital health innovation
Ethical business
Financial literacy
Investing responsibly
Protecting customer data and privacy
Employees
Government and Regulators
Mode of engagement
Mode of engagement
Employee engagement surveys
Employee sustainability engagements
Consultations
Public events
Regulatory colleges
Regulatory meetings
(direct and indirect, eg
with sector-wide/
industry bodies)
Roundtables
Topics of interest as indicated by stakeholder group in 2025
Health risks from a changing climate
Inclusive insurance
Investing responsibly
Protecting customer and data privacy
Reducing environmental impacts
Topics of interest as indicated by stakeholder group in 2025
Ethical business
Financial literacy
Inclusive insurance
Investing responsibly
Protecting customer data and privacy
Industry Bodies/
Associations
Investors
Rating Agencies
Mode of engagement
Desktop research
Regular engagement
Mode of engagement
Investor conferences
Regular meetings
Mode of engagement
Annual engagement and
questionnaire completion
Topics of interest as indicated by
stakeholder group in 2025
Reducing environmental impacts
Investing responsibly
Topics of interest as indicated by
stakeholder group in 2025
Ethical business
Health risks from a changing climate
Inclusive insurance
Investing responsibly
Reducing environmental impacts
Topics of interest as indicated by
stakeholder group in 2025
Attracting and developing talent
Ethical business
Investing responsibly
Protecting customer data and
privacy
Reducing environmental impacts
105 Prudential plc Annual Report 2025
Our material priorities
Highest
Impact materiality
Financial
literacy
Health risks from a
warming climate
Reducing
environmental
impacts
Digital health
innovation
Financial materiality
Investing responsibly
Pursuing long-term financial returns while supporting the clean
energy transition, considering local energy security and social impact,
and integrating biodiversity and nature-related factors (where
financially material) to our investment and engagement processes.
Ethical business
Responsible governance practices that instil accountability at every
level of the Company and ensure clarity on expected high standards
of behaviour for fundamental issues.
Inclusive insurance
Distributing more affordable and accessible insurance products for
underserved customers, potentially unlocking new business
opportunities.
Protecting customer data and privacy
Safeguarding customers’ personal and financial information from
cyber threats, while collecting and using data responsibly.
Health risks from a changing climate
Developing products to help protect customers from heat waves, air
pollution, and the spread of diseases (eg malaria).
Matrix_Icons_Investing.svg
Investing
responsibly
Inclusive
insurance
Protecting customer
data and privacy
Ethical business
Attracting and
developing talent
Highest
Reducing environmental impacts
Actively lowering our operational footprint (ie Scope 1 and Scope 2
emissions), such as purchasing renewable power and energy
efficiency programmes, to address climate change.
Financial literacy
Helping individuals and communities learn about financial concepts
and planning to make informed financial decisions.
Attracting and developing talent
Supporting professional development and implementing targeted
programmes that promote talent and foster a culture of belonging,
talent vitality, capability building and meritocracy for employees.
Digital health innovation
Harnessing technological innovation (eg Artificial Intelligence/AI,
wearable devices, telemedicine) to improve the consumer experience.
106 Prudential plc Annual Report 2025
Sustainability continued
Key Takeaways
Simple and accessible health
and financial protection
Page 109
To fulfil our purpose 'For every life, for every future', we seek to
close the protection gap. This includes designing products for
those historically priced out or excluded by cultural barriers, so
as to develop commercially viable, culturally-relevant solutions
to deepen resilience.
Sustainable business
Page 111
To deliver on our purpose, we need a workforce that connects
their daily roles to our broader impact. We also seek to
manage our own environmental footprint, to support the
resilience of our businesses in the markets they operate in.
Matrix_Icons_Health.gif
Responsible investment
Page 110
Our responsible investment strategy recognises that excluding
high emitters does not always drive real-world decarbonisation.
This is reflected in our 'Financing the Transition' (FTT)
strategy, which broadens the investible universe to identify and
capture value in transition leaders.
Good governance and responsible business
practices
Page 113
A robust ethical culture requires governance that adapts to
emerging risks, ensuring our standards evolve alongside
changing technological advances, customer preferences, and
regulatory expectations.
Matrix_Icons_Investing.gif
Materiality assessment results
Our 2025 materiality assessment provided insights into which topics
are deemed to be important from both a financial materiality as well
as an impact materiality perspective.
The assessment concluded that our sustainability strategy is
addressing the most impactful topics, not only from the perspective
of where we could drive more impact but also confirming that those
are the ones with the highest financial impact to the business.
The material topics remained consistent with previous years, which
include Investing responsibly, Inclusive insurance and Protecting
customer data and privacy. This confirms that our Sustainability
strategy is still robust, as we are addressing the topics that are most
material for Prudential through our key initiatives (ie our Financing
the Transition Framework, and Inclusive Insurance Framework).
Stakeholders also ranked Health risks from a changing climate in the
mid-tier amongst material topics assessed, confirming the topic's
relevance to our insurance and Prudence Foundation initiatives.
Matrix_Icons_Business.gif
Matrix_Icons_Governance.gif
To address the dynamic nature of the evolving sustainability
landscape, we asked some of our senior internal stakeholders to rank
the material topics over a forward-looking three to five-year horizon.
The results confirmed that Investing responsibly and Inclusive
insurance will continue to remain core priorities, while topics such as
Digital health innovation and Health risks from a changing climate
might also become more material. These insights shed light on the
possible future changes to our materiality assessment and enable us
to be prepared to adapt our sustainability strategy, pillars and key
initiatives accordingly.
The results of our materiality assessment feed directly into decision-
making at Group and business levels. They inform how we refine our
sustainability pillars and focus areas, the targets we set, and the
design of frameworks like our Financing the Transition (FTT) and
Inclusive Insurance frameworks. In the coming years, we will continue
to monitor our material topics and refine our materiality assessment
approach to stay aligned with market best practices and to address
stakeholder needs.
107 Prudential plc Annual Report 2025
Our approach to sustainability reporting
We have observed our obligations under: (i) sections 414CA and
414CB of the UK Companies Act 2006; (ii) the UK’s Financial Conduct
Authority’s Listing Rules in respect of climate-related disclosures; and
(iii) the ESG Reporting Code contained in Appendix C2 Environmental,
Social and Governance Reporting Code to the Rules Governing the
Listing of Securities on the Stock Exchange of Hong Kong Limited
("HKEX").
In addition, our reporting this year complies with the new climate
disclosure requirements contained in the ESG Reporting Code (under
Part D of Appendix C2) of the HKEX Listing Rules. This aligns to the
ISSB S2 Climate-related Disclosures published by the International
Sustainability Standards Board (ISSB Standards).
The HKEX sets out five reporting principles, which we have addressed
as follows: 
Materiality
The process of materiality assessment and
stakeholder engagement is outlined in the Our
material priorities section above.
Quantitative
Consistent with previous years, metrics have
been provided in compliance with the HKEX
requirements and voluntary adoption of the
SASB Insurance Standard. An index to this
report covers HKEX and SASB insurance
requirements. Where appropriate, quantitative
information is supplemented with relevant
narratives and historical data.
Consistency
The FY2025 report is consistent with the
FY2024 report to support compatibility.
Balance
We have endeavoured to provide an unbiased
account of our performance and to use
objective presentation formats.
Reporting
boundary
Consistent with previous years, the scope of the
sustainability section in the Strategic report and
data therein (pages 99-152) is available in the
Basis of Reporting, and excludes joint venture
partnerships (notably our joint ventures in India
and China and the Takaful business in
Malaysia), unless otherwise stated.
We have made disclosures consistent with the TCFD
recommendations and recommended disclosures (see 'Managing
climate-related risks and opportunities' index on page 113). In line
with our ‘comply or explain’ obligation under the UK’s Financial
Conduct Authority’s Listing Rules, we can confirm that we have
made disclosures consistent with the TCFD recommendations and
recommended disclosures in our Annual Report. Our TCFD
disclosures also meet the climate-related financial disclosure
requirements contained in section 414CB of the Companies Act
2006.
We recognise that the UK is transitioning from TCFD towards the
IFRS Sustainability Disclosure Standards issued by the ISSB. As such,
we are actively working towards disclosing information in line with
these requirements once they are in force.
In line with HKEX guidance, the Group has sought limited assurance
on select indicators covering Scope 1, Scope 2 and Scope 3 financed
emissions, employee diversity, and the carbon footprint of our
Investment Portfolio. We appointed EY LLP (EY) to provide limited
independent assurance over these metrics. EY is also the Group’s
external auditor in FY2025.
The 'Managing climate-related risks and opportunities' index within
our Reference tables section contains further information on relevant
climate disclosures. Consistent with our previous disclosures, we also
report against the TCFD's supplemental guidance for asset owners,
on the basis of topic relevance, data availability, and suitability of
methodologies.
P16.jpg
108 Prudential plc Annual Report 2025
Sustainability continued
Simple and accessible health
and financial protection
Losing a loved one, getting a hospital bill you cannot shoulder, or
becoming a patient overnight: these moments change a life’s
trajectory. Our business exists for those turning points. As an insurer,
we work to give our customers peace of mind, while recognising that
some people may face challenges in accessing or maintaining
traditional insurance coverage.
Inclusive insurance is one way in which we consider these challenges.
Introduced in 2024, our Group-wide Inclusive Insurance Framework
guides the design of products and offerings where markets may fail
to offer coverage that people can access, afford, or need. In line with
guidance from the International Association of Insurance Supervisors
(IAIS), it applies to people who are excluded from traditional
insurance offerings, including those with special health needs,
individuals outside standard eligibility definitions, and groups that
may be underserved due to socio-economic or demographic factors.
As we seek to broaden access through more inclusive products in line
with our sustainability strategy, we are also connecting every step of
the customer journey, to keep prices fair and support better health
outcomes. This means working closely with the wider healthcare
system across our markets and adopting trusted technologies that
make it easier for patients to share critical information with their
healthcare providers. Guided by the wide range of budgets and
coverage requirements from a diverse range of customer profiles, we
aim to broaden our slate of just-right products built around real-life
needs and backgrounds.
Our community investment is aligned with our expertise and priorities
as protectors and partners. The Prudence Foundation focuses on
financial inclusion and climate-health resilience, whose work that
aligns with our core proposition and strengthens the communities we
serve. The result is to create a virtuous circle alongside like-minded
partners: stronger resilience for more people, and supporting long-
term, sustainable growth for Prudential.
First to launch
Syariah-compliant Takaful
family product in the Philippines
22
inclusive insurance products
launched in markets to date
$16.1m
in community investment spend
3.9+ million
total students trained
by Cha-Ching since 2016
Together, these efforts help us work towards our promise: to make
protection simple so it’s understood, affordable to fit household
budgets, available so it reaches more people in more places, and fair
so outcomes are ethical and trusted. This is how our core business
should build resilience for all, and how the inclusion lens turns that
resilience into shared value for customers, communities and our own
growth.
109 Prudential plc Annual Report 2025
Responsible
investment
Prudential is a long-term investor across Asia and Africa. We invest the
premiums our customers entrust to us for the long term, and the
resilience of our investments allows us to pay claims and benefits for
many generations to come. As an asset owner, we face systemic
climate risks: physical risks from heat, floods and storms; transition
risks from policy, technology and market shifts; and nature-related
risks from ecosystem loss. Through an inclusion lens, we channel
capital toward a just and inclusive transition, instead of divesting
immediately from hard-to-abate sectors, to support the societies we
invest in while growing assets under management over time as
emerging markets prosper.
Our Financing the Transition (FTT) framework is an integral part of
our responsible investment approach, and clarifies definitions of
transition and green investments. This gives flexibility that emerging
markets need under the common but differentiated responsibilities
principle of the Paris Agreement, helping our asset managers uncover
overlooked opportunities and build real-economy resilience.
This year, we augmented the FTT framework to make climate
adaptation and nature-related opportunities explicitly investable.
Climate adaptation boosts resilience to physical impacts as we invest
in the resilience of infrastructure, improving water use, optimising
agriculture, and more. Nature-related opportunities protect and
restore natural capital, and developing solutions enables other
companies to reduce their pressure on nature. These two solution
classes will come alongside climate mitigation investments in our
portfolio, while broadening the investable universe to capture more
opportunities in line with our fiduciary duty to our policyholders and
shareholders.
A broader investable FTT universe also depends on the wider system
around us: policymakers, other institutional investors and asset
managers, as well as local issuers. As stewards of our customers' and
shareholders' assets, we advocate for a just and inclusive transition by
leveraging our influence as an asset owner. It begins with policy
engagements with ministries, central banks, and regulators, extends
to market advocacy, and shapes the investment mandates and voting
guidelines used by our asset managers.
Committed additional
$400m
of FTT portfolio investments in 2025, bringing the cumulative
committed total to $1.5 billion since 2024. We continue to
progress against our target to commit $6 billion of FTT
portfolio investments by 2030.
Reduced Weighted Average Carbon Intensity (WACI)
in our in-scope investment portfolio by
53%
in 2025, against our 2019 baseline. Our target is to reduce
WACI by 55% in 2030, against our 2019 baseline.
With less than half a decade to 2030, we remain on track to cut our
portfolio’s weighted average carbon intensity by 55 per cent against
a 2019 baseline, a core commitment in our Climate Transition Plan.
Beyond the numbers, our commitment to an inclusive transition
shapes how we manage systemic climate and nature risks in line with
our fiduciary duty to our policyholders and shareholders, finance
climate solutions across mitigation, adaptation and nature, and build
a resilient portfolio that lets us weather shocks, honour claims and
compound long-term value for clients, communities and our business.
See more details on page 24 in our Group Sustainability Report.
110 Prudential plc Annual Report 2025
Sustainability continued
Sustainable business
Prudential is a responsible company, striving to reduce its
environmental footprint, strengthen its standards, and
empower people to build sustainability and inclusion into
day-to-day decisions.
We are reducing our carbon footprint and strengthening our supply
chain by embedding clear environmental and social expectations into
how we do business. This includes ongoing progress in driving energy
efficiency, and continuing to conduct supplier due diligence and
engagement, so that risks linked to human rights, climate and nature
are managed across our value chain.
We continue to invest in our employees, by providing them with the
tools needed to support business outcomes and deliver real-world
impact in line with our sustainability strategy. This includes rounding
out our sustainability curriculum, such as e-learning modules tailored
for investment teams. Sustainability goals are being set by all people
managers at Prudential, aligning incentives with outcomes such as
footprint reduction, inclusive products and services, stronger supplier
standards, and responsible use of data and Artificial Intelligence (AI). 
We also convene and contribute, bringing emerging-market
perspectives to global conversations. Through partnerships and
thought leadership, we advocate for proportionate, implementable
standards and share what works on the ground, helping shape
solutions that reflect Asia and Africa’s realities.
Together, these actions make our business more resilient: lowering
costs and mitigating risks, improving operational reliability, and
earning the trust of customers, partners and regulators.
See more details on page 30 in our Group Sustainability Report.
21%
decrease in global absolute Scope 1 and Scope 2
(market-based) greenhouse gas (GHG) emissions
compared to 2024
66%
of our global annual electricity use is covered by
renewable energy contracts. In 2024, Prudential
reached 58%
38%
of our Group Leadership Team are women (against our target
of 42% by end of 2027). In 2024, Prudential reached 37%.
Women make up 30% of our Group Executive Committee
(GEC), the same as 2024
7,100+
employees at our Group offices and life businesses (including
all people managers) set at least one sustainability-linked
goal in 2025.
111 Prudential plc Annual Report 2025
Empowering our people
Prudential serves millions of customers across 20 markets in Asia and
Africa, each shaped by distinct cultural, economic, and regulatory
contexts. Our success depends on the expertise of local teams who
design, distribute, and adapt products to meet changing customer
needs. This diversity is our strategic advantage, as it deepens our
understanding of the markets we serve in and strengthens our ability
to deliver sustainable performance.
We believe that inclusion and belonging are essential to unlocking the
full potential of our people and business. Hence, our near-term
strategy is to put these principles into practice by more intentionally
embedding inclusion into our people priorities. This includes
advancing gender representation in leadership, promoting fairness,
and fostering a culture of inclusion throughout the employee
experience.
To deliver long-term value to customers and stakeholders, we are
investing in a workforce that is deeply connected to local markets
while being empowered to innovate. Additionally, we are
strengthening Group-level capabilities to replicate best practices
globally and enable talent mobility across markets. This approach
ensures competitiveness, fosters knowledge sharing, and builds a
resilient organisation prepared for future growth.
We aim to attract top talent and create an environment where all
employees can thrive. Expanding the talent pool is central to this
approach, enabling us to select the best candidates from a broader
range of backgrounds. This diversity strengthens retention, drives
continuous innovation, and enhances risk management. We are
refreshing our Diversity & Inclusion (D&I) strategy to ensure
alignment with evolving business priorities and to advance a more
equitable and inclusive workplace.
Workforce composition^
2025*
2024
% change
Female
8,731.9
8,863.8
(1)%
Male
6,417.9
6,574.7
(2)%
Other#
1.0
17.0
(94)%
Total
15,150.8
15,455.5
(2)%
Leadership composition^
2025*
2024
% change
Group Leadership
Team (GLT)^^
Female
76
69
10%
Male
125
119
5%
Group Executive
Committee (GEC)
Female
3
3
0%
Male
7
7
0%
Executive Directors
Female
0
0
0%
Male
1
1
0%
Chair & Independent
Non-executive Directors
Female
4
5
(20)%
Male
6
5
20.0%
* Within the scope of EY assurance – for further information, see the Basis of
Reporting
# Includes workforce who prefer non-disclosure or gender neutral
^ Workforce composition is reported as full-time equivalent (FTE), while Leadership
Composition is reported as headcount to align with internal data definition.
          ^^  GLT members hired by joint ventures are excluded.
Ambition
Create an environment where talent thrives and powers growth
Strategic goals
Culture
Capability
Talent vitality
A winning spirit that is customer-
led and performance-driven
Unparalleled capabilities in
distribution, customer and health
A robust succession pipeline and
dynamic talent marketplace
Priorities
Values-driven leadership
Strategic capability acquisition
Succession
Belonging
Talent and leadership acceleration
Mobility
Employee experience
Learning academies
Diversity
Performance and rewards
People insights and processes
112 Prudential plc Annual Report 2025
Sustainability continued
Good governance and responsible
business practices
Corporate governance
Ensuring proper accountability of the management of all our stakeholders
relies on maintaining effective governance.  Our business operations are
overseen through robust governance structures, starting with our Board of
Directors and extending through the Group to local management teams.
The Board, led by the Chair, sets the overall direction for the Group, aiming
to achieve long-term sustainable value for shareholders while contributing
positively to society. At every level of the organisation, we emphasise
responsible management and ensure that all employees are aware of the
behavioural standards expected of them and how these guide their
actions. We maintain clear policies and systems to uphold high standards
in critical areas such as anti-bribery and corruption, prevention of financial
crime, responsible tax practices, supplier conduct, human rights protection,
and the support of employee rights and wellbeing.
Our Group Governance Manual (GGM) outlines the framework for
ethical business conduct, governance, risk management, and internal
controls across the organisation. We also maintain a comprehensive,
mandatory training programme for employees and contingent
workers across the Group, covering the key policies referenced in the
Group Code of Conduct. All staff are required to complete an annual
declaration confirming they have read and complied with the Code.
Prudential is dedicated to preventing slavery, human trafficking, child
labour, and all forms of human rights abuses within our organisation
and throughout our global supply chain, which includes nearly 6,589
direct suppliers. In our most recent Modern Slavery Transparency
statement, we elaborated the steps we are taking to identify, monitor,
report and proactively mitigate any modern slavery risks in our supply
chain in support of the UK activities of Prudential Plc and its
subsidiaries in scope of the UK Modern Slavery Act 2015. In 2025, our
focus remained on increasing awareness and training for modern
slavery and broader human rights issues within our supply chain across
our procurement and risk teams in the Group.
It is our policy to refrain from making political or religious donations,
and we do not contribute to political parties or incur political
expenditure, as defined by the United Kingdom Political Parties,
Elections and Referendums Act 2000. We follow the Corporate Social
Responsibility and Sponsorship Anti-bribery and Corruption guidelines
to ensure that its programmes and activities are not exploited for
sales opportunities. The Group did not make any such donations or
incur any such expenditure in 2025.
Meeting the changing needs of our customers
Understanding that customer needs change over time and differ across
markets, backgrounds, and life stages, we strive to develop customised
solutions that better address these diverse requirements. To support
ongoing improvement, we regularly track our Net Promoter Score (NPS),
which captures customer feedback at various key interaction points. This
approach enables us to gain valuable insights into customer experiences
and identify areas for enhancement. As of full year 2025, six of our
business units were performing in the top quartile based on relationship
Net Promotor Score (rNPS), reflecting continued year-on-year
improvement in advocacy and satisfaction. Eight out of ten business units
improved their rNPS score in 2025 compared with 2024. Customer
retention rates increased to 88 per cent at year-end 2025, an
improvement from 87 per cent in 2024, illustrating further progress
towards our 2027 target.
Customer conduct principles: We treat customers fairly, honestly and
with integrity; We provide and promote products and services that
meet customer needs, are clearly explained and deliver real value; We
maintain the confidentiality of our customer information; We provide
and promote high standards of customer service; and We act fairly
and promptly to address customer complaints and any errors we find.
>Find out more in the Good governance and responsible business
practices section of our Sustainability report.
113 Prudential plc Annual Report 2025
Managing climate-related risks and opportunities
Managing climate-related risks and
opportunities
In 2025, Prudential plc embarks on its first year of reporting under the
International Sustainability Standards Board (ISSB) Climate-related
Disclosure Standard (ISSB S2), in alignment with the Hong Kong Stock
Exchange’s ESG Reporting Code. This marks a significant milestone in
our sustainability journey, reinforcing our commitment to transparent,
decision-useful climate disclosures that support investor confidence
and long-term value creation.
Our approach to ISSB S2 adoption is guided by the principles of
proportionality and materiality. Recognising the complexity and
evolving nature of climate-related financial disclosures, we have
adopted a phased implementation strategy of ISSB S2 that balances
ambition with pragmatism. This includes leveraging transition reliefs
where applicable, while ensuring that disclosures remain robust,
comparable, and aligned with investor expectations.
This disclosure also integrates existing reporting based on the
Taskforce for Climate-related Financial Disclosures (TCFD) as per the
UK requirements. Consistent with previous practice, we continue to
provide an index to show how this report aligns with the
recommendations of the TCFD, and we have also refreshed our
Climate Transition Plan which sets out how we seek to further fulfil
our commitments.
>  See here for our refreshed Climate Transition Plan.
Scope, compliance and basis of preparation
In this inaugural year, we focus on the most material climate-related
risks and opportunities across our investment portfolio, operational
footprint and life and health insurance liabilities. We comply with the
core S2 and TCFD requirements relating to governance, identification
and assessment of climate‑related risks and opportunities, climate
integration into our Risk Management and Strategy, and disclosure of
Metrics and Targets, primarily around Scope 1, Scope 2, and material
Scope 3 (Category 15) emissions. We also comply with the
requirement to conduct and disclose climate-related scenario analysis
for our in-scope Investment Portfolio and Operations, using NGFS and
IPCC pathways. Where full quantitative disclosures are not yet
possible, we provide explanations and planned enhancements. 
We have assessed the potential effects of climate-related risks on our
financial performance, position and cashflows but certain effects
from climate-related health risks cannot be identified with reasonable
certainty due to data limitations and emerging methodologies,
Similarly, while we disclose the overall impact from climate scenario
analysis for investments and operations, current limitations in the
underlying modelling approach indicate that further analysis is
needed before additional quantification can be provided. For these,
we have provided qualitative disclosures and outlined our roadmap
for future enhancements. These include system upgrades, expanded
data governance, and deeper engagement with our local businesses
and regulators.
In line with Listing Rule Appendix C2 reliefs, certain climate-related
opportunities are commercially sensitive and hence we disclose the
use of this exemption and will reassess eligibility at each reporting
date.
Looking ahead
We acknowledge that ISSB S2 adoption is a journey and we are committed to continuous improvement, peer benchmarking, and transparent
communication of our progress. In future reporting cycles, we aim to deliver on our roadmap in expanding the scope of disclosures, enhancing
data granularity, and continuously reporting our ongoing efforts in integrating climate considerations more deeply into our strategic and
financial planning.
Section
Disclosure Focus
Where To Find It
Governance
Sustainability (including climate) governance
p. 115
Risk management
Understanding climate-related risks
p. 116
Identifying climate-related risks
p. 116
Assessing climate-related risks
p. 116
Transition risks (short- and medium-term transition risks)
p. 116
Physical risks
p. 117
Managing, monitoring and responding to climate-related risks
p. 117
Climate-related scenario analysis
p. 118
Strategy
Impact of climate-related risks on our business
p. 119
Current financial effects
p. 119
Impact on assets
p. 120
Physical risk mitigation and adaptation
p. 122
Identifying and responding to climate-related opportunities
p. 123
Impact of climate-related opportunities
p. 125
Climate-related metrics
and targets
Carbon offsetting for our Scope 1 and 2 emissions
p. 126
Progress against our climate-related targets
p. 127
Climate-related metrics
p. 128
114 Prudential plc Annual Report 2025
Managing climate-related risks and opportunities continued
Governance
Sustainability (including climate) Governance
Board oversight
With the goal to build inclusive and resilient futures across Asia and
Africa, our business practices are rooted in a steadfast commitment
to sustainability. This drives us to innovate, collaborate, and lead with
purpose, with the intention that our efforts create lasting positive
impacts for generations to come. The Board recognises the
importance of integrating sustainability into Prudential's core
business strategy in driving value for our shareholders. It plays a
pivotal role in overseeing sustainability matters that are material to
Prudential's business, including climate change and environmental
impacts, and responsible investment.
The Board provides leadership, direction and oversight of Prudential
Group’s sustainability strategy through several Board-level committees.
The Sustainability Committee is responsible for overseeing the
development of the Group’s sustainability and climate-related
strategy, goals, targets and key metrics around risks and
opportunities. It collaborates with other principal committees of the
Board, such as the Risk Committee in reviewing results of climate
scenario analysis; the Audit Committee over controls of emissions
reporting as part of its remit over non-financial metrics; and the
Remuneration Committee in incentives related to climate targets.
For 2025, the Sustainability Committee met three times (in addition
to three joint meetings with other Committees, including the Audit
Committee). It has reviewed proposals and updates relating to
inclusive insurance, geopolitical risks and its impact on sustainability,
the Climate Transition Plan, sustainability-linked remuneration, and
progress against our goals (including climate targets).
Our people translate our strategy into
action, and aligning rewards at all
levels of leadership with measurable
sustainability outcomes helps us
accelerate change while remaining
accountable to our shareholders.
To ensure that our Board is equipped to effectively oversee the
development and implementation of strategies related to
climate-related risks and opportunities, we have prioritised a
diverse range of skills and competencies across the Board. Our
Board includes members with expertise in sustainability, risk
management, finance and regulatory compliance. In 2025, all
Sustainability Committee Board members participated in
dedicated climate risk and sustainability training, covering various
topics including nature and biodiversity, responsible investment,
ISSB S2, TCFD, and HKEX ESG Reporting Code requirements. 
Ongoing education is provided annually.
Sustainability-related metrics continued to account for 10 per
cent of the total Executive Director's Prudential Long Term
Incentive Plan (PLTIP) award in 2025. The allocation in 2025 was
equally split between two metrics – five per cent allocated to
maintaining diversity within the Group Leadership Team (GLT),
and another five per cent allocated to reducing the weighted
average carbon intensity (WACI) of our in-scope investment
portfolio. Both the Financing the Transition (FTT) and WACI
targets are important when assessing our decarbonisation
activities. FTT and WACI are intrinsically linked, with FTT
expected to drive medium- to long-term reductions in financed
emissions, while portfolio decarbonisation continues to be tracked
through WACI. However, as a metric that is influenced by market,
data and portfolio composition effects, WACI is complemented
by a stronger emphasis on FTT as the primary forward-looking
target.
When reviewing measures for 2026, both the Sustainability
Committee and Remuneration Committee recognised the
significant progress made on diversity since 2017 and that the
existing diversity targets in the PLTIP run through to the end of
2027. It is intended to remove diversity measures from the PLTIP
from 2026, and to use the succession and talent goals included in
the strategic scorecards for the Executive Director and the Group
Executive Committee, which determine part of their annual bonus
opportunities, for the inclusion of specific diversity targets as
necessary. This provides the flexibility to ensure that priorities
could be adjusted annually as required.
It is also intended that FTT will replace WACI as the primary
climate measure. WACI will be retained as an underpin because
FTT and WACI are intrinsically linked, with FTT being a key
activity to support our medium- to long-term portfolio
decarbonisation goals (for which WACI is the selected metric).
This will align with our goal of committing a total of $6 billion in
FTT portfolio investments by 2030.
These changes in respect of the Executive Director were discussed
with shareholders in late 2025 and early 2026. For further details,
refer to the Directors' remuneration report within Prudential's
Annual Reports and Accounts.
>  Further information regarding both measures can be
found in the Directors’ remuneration report.
The Board recognises the importance
of integrating sustainability into
Prudential's core business strategy in
driving value for our shareholders.
Management oversight
At the management level, the Group Executive Sustainability
Committee (GESC) oversees sustainability- and climate-related
activities. The Chief Financial Officer chairs the Committee, which met
four times in 2025. Membership of the Committee includes the Chief Risk
and Compliance Officer, Chief Investment Officer, Chief Corporate Affairs
Officer, Chief Human Resources Officer, Regional businesses CEO, and
management executives from Eastspring Investments.
One key responsibility of the GESC is to oversee the Group’s progress
towards all sustainability reporting. This includes climate,  the
environment and disclosing against the recommendations of the
TCFD and the ISSB S2. Prudential manages key sustainability issues
across functions through a multi-disciplinary approach and relies on
the Group Governance Manual’s underlying policies and standards to
support consistent operation on certain sustainability topics.
TCFD and ISSB S2 disclosures
We are committed to playing our part in the transition to a global
low-carbon economy and the collective efforts to limit the rise in
global warming. In addition to responsible investment approaches
designed to address climate-related challenges, our Climate
Transition Plan sets out how we seek to fulfil our climate-related
commitments, and we have included updates against the plan
throughout this report. We have also included an index to show how
this report aligns with the recommendations of the Taskforce on
Climate-related Financial Disclosures, as well as the HKEX ESG
Reporting Code which is aligned to the ISSB S2 recommendations.
115 Prudential plc Annual Report 2025
>  For more information on the governance of climate-
related risk, please refer to the 'Sustainability
governance' section in our Sustainability report, which
details our sustainability and climate-related governance.
Risk Management
Understanding climate-related risks
The Group is exposed to climate-related risk through its day-to-day
operations, investment portfolio and life and health insurance activities.
These risks can manifest through a combination of risk drivers that can be
categorised as either physical risks or transition risks.
Physical climate risks arise from either increased frequency and
severity of extreme climatic events (acute risks) such as droughts,
hurricanes or floods, or long-term changes in climatic patterns
(chronic risks) such as rising temperatures or increasing sea levels.
Transition climate risks arise from the adjustment to a lower-carbon
global economy and the relative uncertainty it creates. Sources of
transition risk include changes in public sector policy and legislation,
technology advancements, changes in market supply and demand for
goods and services, and shifts in consumer preference, regulator and
investor sentiment. Additionally, climate-related litigation can arise from
the failure to mitigate impacts or adapt to climate change or the
insufficiency or inaccuracy of disclosure around material climate-related
risks.
Sustainability-related risks, including climate risks, are managed as cross-
cutting risks rather than stand-alone categories. These themes often
have significant interdependencies with existing business risks and can
influence or amplify them. The management of such cross-cutting risks
is embedded within our existing established risk framework and the
Group’s risk universe. The Group Risk Framework (GRF) outlines the
process for identifying, assessing, managing and monitoring all types of
risks that the Group faces across its business and operations.
Identifying climate-related risks
When evaluating sustainability-related risks, we recognise that they
may exhibit a number of different or additional risk characteristics
that are not explicitly recognised in more traditional risk management
practices. Risks associated with particular sustainability themes,
including climate change, may develop over a much longer time
horizon than traditional risks. They also have the potential to rapidly
change from being considered immaterial to being viewed as
material (referred to as dynamic materiality) by the Group’s
stakeholders. Additionally, a wider range of stakeholders is interested
in both how the Group is impacted by, and the external impact it has
on, sustainability topics such as climate change (two perspectives
commonly referred to as ‘double materiality’).  Climate change has
been identified as a material sustainability topic for the Group’s
stakeholders (see Materiality assessment section on page 103). Out
of the nine material topics researched with stakeholder groups,
'investing responsibly' ranks as a top material issue across stakeholder
groups including employees, agents, civil society, and customers. This
assessment highlighted that climate change encompasses both
financial materiality (impact on business performance) and impact
materiality (societal relevance) for stakeholders of Prudential. The
Group performs robust assessment and analysis of principal and
emerging risk themes through its risk identification process. These
processes may also consider characteristics, time horizons, likelihood
and potential impact of risks crystallising (see Risk Review section on
page 56).  For example, one factor in assessing the likelihood of
climate risks is the profound impact physical risks could have over the
long term.
Assessing climate-related risks:
Within the GRF, an emerging risk identification framework exists to
support the Group’s preparations in managing financial and non-
financial risks expected to crystallise beyond the short-term horizon.
While some aspects of climate-related risks may materialise in the
near term, others may develop over a much longer time period than
either traditional or emerging risks.
Recognising this, Prudential defines its climate-related time horizons
in a manner that aligns with both regulatory expectations and the
practical realities of its business operations across Asia and Africa.
These definitions are embedded within its climate risk analysis and
strategic decision-making processes to reflect the periods over which
climate-related transition and physical risks and opportunities could
reasonably emerge.
Short term: zero to three years;
Medium term: three to five years; and
Long term: five to 30 years.
The short-term time horizons are directly linked to Prudential’s
strategic planning processes and the medium- and long-term horizons
that extend beyond. Climate risk assessments are integrated into
enterprise risk management, investment strategy, and operational
resilience planning. Through scenario analysis, the Company seeks to
understand climate-related risks and opportunities across all planning
horizons, ensuring that short-term actions support medium-term goals
and long-term sustainability.
Life and health insurers face rising climate transition risks as
economies pursue net zero emissions. Regulatory changes, shifting
markets, and new societal expectations – combined with limited data
– affect their operations, investments, and underwriting. On the other
hand, climate physical risks arising from acute and chronic climate-
related events pose growing challenges to life and health insurers.
These risks can directly affect mortality and morbidity rates, disrupt
healthcare systems, and strain operational resilience.
Transition risks
Strategy implementation: As the Group continues to develop and
execute its sustainability strategy and climate-related
commitments, there is an ongoing need to manage scrutiny and
balance potentially different interests, expectations and objectives,
both across and within stakeholder groups. Reputational risks linked
to the Group's sustainability strategy can be hard to manage as
criticism can arise from misinterpretation, misunderstanding, or
differing opinions – even if the Company acts in good faith.
Regulatory, legislative and disclosure developments: The
continued pace and volume of new climate-related regulations and
consultations across the Group’s markets could pose compliance
and operational challenges that may require multi-jurisdictional
coordination. Across our markets, governments and financial
regulators are introducing mandatory emissions reporting,
standardised climate disclosures, and enforceable decarbonisation
pathways. Failure to comply may result in financial penalties,
reputational damage, and restricted market access.
Greenwashing risks: Increasing climate disclosure requirements
heighten the potential for accusations of misleading
communications (‘greenwashing’) and the operational burden of
coordinating inputs across multiple standards that are not
interoperable. This is also intensifying as stakeholders demand
verifiable, science-based climate disclosures. Financial institutions
face growing scrutiny to substantiate sustainability claims, with
reputational and regulatory consequences for non-compliance.
Strategic risk: Emerging as a structural force in capital allocation,
stakeholders increasingly require demonstrable progress toward net
zero targets, adoption of renewable energy, and integration of
climate risk into investment decision-making. These expectations
are influencing asset valuations, financing terms, and portfolio
attractiveness. In addition, our strategy of engagement over
divestment on thematic topics also may potentially increase
116 Prudential plc Annual Report 2025
Managing climate-related risks and opportunities continued
litigation risks and anti-trust concerns associated with collaborative
engagements in some parts of the world.
Investments (short-, medium-, and long-term
transition risks)
Some of the Group’s assets under management are in high-
emission, carbon-intensive and carbon-reliant sectors where
transition risks will threaten the financial resilience of these
companies invested. These assets are exposed to transition risk in
the short and medium term, potentially resulting in increased costs,
higher levels of taxation, regulation and/or reduced demand, which
could lead to increased price volatility, reduced liquidity,
impairments, downgrades and/or stranding if they fail to adapt,
innovate or transition to a lower-carbon business model.
Long-term risks include sustained high carbon prices, stranded
assets, and structural demand shifts that permanently reshape
industries and capital flows. Companies that delay adaptation face
escalating compliance costs, technology lock-in, and systemic
financial risks through to the middle of the century.
Operations (medium- and long-term transition risks)
With enhanced carbon regulations and building performance
standards, retrofit requirements and operational expenditures for
building renovations to meet tightening requirements are expected
to rise. In addition, owned assets require timely response and
adaptation to mandated climate stress testing and updated
building codes. Additionally, potentially higher operating expenses
due to regulatory non-compliance penalties may increase in the
long term.
Increased expectation on energy-efficient technologies and
renewable energy transition under tighter regulatory pressure and
investor expectations is leading to increased upfront capital
expenditure required to deploy energy-efficient measures and
renewable energy infrastructure through procurement of verifiable
clean power via renewable energy certificates (RECs).
Physical risks
Investments (short-, medium-, and long-term physical risks)
Physical climate risks may also pose risks to the operational
footprint and supply chains of the Group’s investee companies in
the short and medium term, with the most profound impacts likely
to unfold over the long term. Increased frequencies of extreme
weather events can disrupt operations of investee companies
through the damage of facilities and equipment, and lead to
delays in production and logistics or intermittent interruptions to
worksites. In labour-intensive sectors, the health and safety impacts
of physical climate impacts could further exacerbate the reduction
of productivity through an increase in health issues from heat
stress, air quality deterioration or diseases. The increasing physical
impacts could lead to reduced investment returns and increased
volatility of the pricing of securities if investee companies do not
have adequate resiliency or adaptation measures in place.
Operations (medium- and long-term physical risks)
Operational resilience: Extreme physical climatic events can
challenge the Group’s operational resilience. Long-term changes in
climatic weather patterns could potentially increase the frequency
and severity of extreme weather events, and these risks could
become more material over the medium to longer term (ie beyond
the business plan time horizon). Similarly, chronic physical risks can
manifest through persistent rising temperatures impacting labour
productivity and increased cooling costs. The potential business
impact, including the impact on corporate properties, supply
chains, third-party providers and the servicing of our customers, is
explored through resilience planning and operational risk
management processes.
Life and health insurance (long-term physical risks)
Our strategy focuses on life, health, savings and investments
products, which excludes us from underwriting emissions-intensive
activities. Climate change could impact customers’ health and
livelihoods, which could result in changes in mortality, morbidity
and/or persistency for the Group’s underwriting portfolio. While
climate factors like greater heat stress, poorer air quality (possibly
resulting in greater incidence of respiratory illnesses such as
asthma), increased vector-borne illnesses such as dengue fever and
malaria (outside of their normal geographical distribution),
together with increased direct casualties from extreme weather
events, could increase the burden on life and health insurers, these
risks could potentially become more material over the longer term.
Hence, these risks need to be managed and monitored in case they
become more significant, but through our internal assessment, our
current assumption-setting processes for our insured liabilities,
which are based on current experience, indicate that these risks are
being captured.
>  Further information on the Group’s exposure to
environmental and social risks related to climate
change can also be found under the 'Risk factors'
heading of this Report and any subsequent filing
Prudential makes with the US Securities and Exchange
Commission, including any subsequent Annual Report
on Form 20-F.
Managing, monitoring and responding to climate-
related risks
We have embedded the management of climate-related risks into our
risk management framework since 2022. Consistent with the previous
reporting period, we manage these risks through the Group Risk
Framework (GRF), which defines the process of identifying, assessing,
managing and monitoring risks across the Group's business and
operations via the Risk Universe. Prudential’s Risk Universe covers a
wide range of emerging and established financial and non-financial
risks that could potentially impact Prudential’s operating results,
financial condition and reputation. These risks are classified and
prioritised based on their likelihood, potential impact, and their time
horizon.
In 2025, the topic of social and environmental responsibility
continues to be classified as a material risk for the Group. We identify
and monitor emerging risks, and identified two themes relating to
'nature resource shortages' and 'other emerging environmental and
social themes' not yet well covered under existing sustainability risks
monitoring. These classifications are reviewed on a regular basis and
form part of the annual Group Own Risk and Solvency Assessment
(ORSA) report, as we will continue to embed climate considerations
into our Group strategy and strengthen integration efforts.
We monitor control effectiveness through the three lines model,
horizon scanning and scenario analysis. Risks are managed within the
Group’s risk appetite and are regularly reported to our relevant
committees. For details on climate-related risk governance, see the
Sustainability Governance section.
We recognise the importance of not only identifying and managing
climate-related risks and opportunities, but also considering the
potential impacts on our business, and the resilience of our strategy
to climate-related changes, developments and uncertainties across a
range of climate scenarios.
117 Prudential plc Annual Report 2025
Climate-related scenario analysis
Scenario testing is a valuable tool for enhancing understanding of
climate-related risks and improving decision-making. It is particularly
beneficial in raising awareness of climate change risks due to the
broad range and uncertain timing of potential mitigation and
adaptation measures. We closely monitor and evaluate advancements in
climate scenario testing, including reviewing publications from
regulators, global organisations like the International Association of
Insurance Supervisors (IAIS) and the Network for Greening the
Financial System (NGFS), as well as reports from the UN Principles for
Responsible Investment (PRI), the Transition Pathway Initiative (TPI), the
United Nations Intergovernmental Panel on Climate Change (IPCC),
and the International Energy Agency (IEA).
Overview of our climate scenarios
We carefully considered the scenario methodologies appropriate to
the size, nature and complexity of our organisation. Since we first
began using scenario testing, we have become more sophisticated in
applying different scenarios to assess the relevant physical and
transition risks based on specific business needs:
PRI scenarios (2023), including the forecast policy scenario, are
used to assess the appropriateness of our capital market
assumptions for economic impacts from likely transition policy
developments;
NGFS scenarios (fourth vintage) – as summarised in the table
[below] – are used for stress testing the resilience of our balance
sheet and in-scope Investment Portfolio for potential physical and
transition climate change impacts;
IPCC (AR6), IEA (WEO 2024), and TPI (v5.0) provide science-based
decarbonisation pathways aligned with Paris Agreement goals,
which can support investee engagement to drive real-world
change; and
IPCC SSP1-2.6, SSP2-4.5 and SSP5-8.5 are used for stress testing
the resilience of our leased and owned properties to physical
impacts from climate change.
Use of scenario analysis
We use scenario analysis to identify the potential vulnerabilities
of our in-scope Investment Portfolio globally (as defined in the
section 'Climate Scenario Analysis' in the Basis of Reporting) and
Operations (including significant leased and all owned property
across Asia and Africa, representing more than 83 per cent of our
floor area).
Prudential is currently undergoing ISSB S2 transition where we
are in the process of updating our scenario analysis approach to
give us a more granular understanding of key risk drivers based on
our in-scope Investment Portfolio composition, thereby enabling
us to manage the climate-related risks of our assets more
effectively. Meanwhile, amidst the transition and in line with
TCFD expectations, we conduct stress testing on our balance
sheet, with risks assessed over the short-, medium- and long-term
time horizons based on four NGFS scenarios. Both physical risks
(including chronic hazards such as temperature rise, precipitation
changes, sea level rise, and acute hazards such as coastal flooding
and wildfires) and transition risks (including carbon pricing,
product demand and commodity price changes) are being
captured in these scenarios.
For our in-scope Investment Portfolio, climate scenarios provide a
set of parameters modelling different decarbonisation pathways,
which result from a varying speed of climate policy response. In
combination with different physical risk impacts arising from the
resultant emission trajectories, these are intended to estimate the
potential financial implications arising from these scenarios,
although as discussed below there are significant limitations in
capturing the risks and costs in some scenarios.
For our operations, we conducted a forward-looking assessment
of physical climate risks across our property portfolio. This
assessment used high-resolution geospatial modelling and asset-
level exposure data to evaluate acute and chronic physical
climate risks under three Intergovernmental Panel on Climate
Change (IPCC) Sixth Assessment Report (AR6) scenarios
(SSP1-2.6, SSP2-4.5, SSP5-8.5) across three time horizons: 2030,
2040, and 2050. The acute hazards assessed included acute
events such as typhoons, floods, and wildfires, and the chronic
hazards included rising temperatures, shifting precipitation
patterns, and prolonged drought. The methodology involved
scenario-based stress testing of properties’ exposure and
vulnerability, integration of hazard intensity, frequency, and
compounding effects, and portfolio-level aggregation of risk
scores and financial impact estimates.
For transition risks on our operational real estate portfolio, Prudential
utilised a Carbon Risk Real Estate Monitor (CRREM) pathway analysis
to ascertain the financial, regulatory, and valuation risks associated
with real estate assets that fail to align with climate performance
benchmarks. This is to address increasing market expectations and
shifting regulations where alignment with science-based
decarbonisation pathways is becoming a baseline requirement for
real estate asset competitiveness and investor confidence. Using a
2024 emissions baseline, Prudential’s real estate portfolio
demonstrates a credible pathway to 1.5°C alignment through a
combination of RECs, targeted energy retrofits, and broader
decarbonisation initiatives. Although near-term financial impacts
remain modest, we anticipate that rising regulatory pressure and
evolving stakeholder expectations will increase the materiality of
transition risks for real estate over time. As such, we have identified a
need for ongoing monitoring and iterative updates to our assessment
framework to ensure continued alignment with emerging market
standards.
NGFS:
IPCC:
oC 2050 warming
oC 2100 warming
oC 2050 warming
oC 2100 warming
Orderly transition: Net zero 2050
1.6
1.4
SSP1-2.6
1.7
1.8
Disorderly transition: Delayed transition
1.8
1.7
SSP1-2.6
1.7
1.8
Too little, too late: Fragmented world
1.9
2.4
SSP2-4.5
2.0
2.7
Hot house world: Current policies
2.1
>3.0
SSP5-8.5
2.4
4.4
118 Prudential plc Annual Report 2025
Managing climate-related risks and opportunities continued
The Network for Greening the Financial System
(NGFS) scenarios
Orderly transition—Net zero 2050: Scenario assumes orderly
transition with immediate and strong climate action. Climate policies
are introduced early and become gradually more stringent— physical
risk is relatively subdued while transition risk is moderate. This
scenario is the benchmark for ambitious policy alignment globally.
Disorderly transitionDelayed transition: Scenario explores a world
where climate action is postponed until 2030, leading to higher peak
temperatures being reached. Policies inertia and delay intervention
mean that carbon prices have steeper increases post 2030. Physical
risk is moderate while transition risks are high.
Too little too late—Fragmented world: Scenario explores uneven
global transition where some regions and countries act while others
lag, resulting in both high transition and high physical risks due to
fragmentation. This scenario outlines geopolitical and coordination
challenges.
Hothouse world—Current policies: Scenario assumes that only
currently implemented policies are preserved, leading to high physical
risks with highest temperature outcomes in 2100. This is the worst-
case baseline with highest physical risks losses and large GDP losses
compared to baseline by 2100.
While we see benefits in the use of forward-looking analyses,
particularly in supporting the assessment of how well companies are
prepared for the climate transition, it is important to acknowledge the
limitations. These limitations include but are not limited to data
quality, data availability, data consistency, model limitations, greater
uncertainties over longer time horizons, and extensive judgements
and assumptions. In addition, it is important to note that current
climate models are widely acknowledged to underestimate physical
climate risk and costs, because they do not capture climate tipping
points (eg ice sheet melt, Amazon dieback) or socioeconomic knock-
on effects (eg migration, war, political and social instability) that
could have significant impacts on global economies. As a result, we
treat forward-looking climate data with additional caution than we
would for other metrics like historical financial statements.
Data governance—mitigating data and model
limitations
Prudential is committed to robust data governance over all
environmental metrics disclosed. Our approach is anchored in clear
accountability, rigorous controls, and continuous improvement.
Environmental data including Scope 1, 2, and material Scope 3
emissions are collected through standardised processes across our
business units. Data is subject to defined validation and review
protocols with business units’ data owners as well as business units’
Chief Financial Officer sign-off. Group senior members such as
functional heads and the Group Executive Sustainability Committee
(GESC) also provide review and challenge of the data governance
process and metrics. Lastly, the Sustainability Committee at the Board
level reviews all relevant year-end annual disclosures before
publication. We leverage both internal and external data sources and
work closely with third-party providers to enhance data quality and
coverage. Recognising the evolving nature of climate data, we
regularly review our methodologies, invest in system upgrades, and
provide training to relevant teams.
Nonetheless, we recognise that data and models have their
limitations. Climate transition pathways utilised in scenario
analysis are inherently uncertain, whilst climate health data are
sparse and interconnected to multiple socioeconomic and
behavioural factors. The absence of clear climate-related
definitions and reliable data can amplify the risk of
misinterpretation and misrepresentation. Furthermore, current
limitations in financial climate modelling tools make it
challenging to accurately assess the potential financial impact to
the Group, particularly for longer-term time horizons. The Group
presently relies on external data, models, and benchmarks that
differ in terms of transparency and underlying assumptions. As a
result, we recognise the inherent limitations present in all climate
reporting.  Where data limitations exist, we transparently disclose
these and outline our roadmap for future enhancements. Our
data governance framework is designed to ensure that
environmental metrics are reliable, decision-useful, and aligned
with investor and regulatory expectations.
Carbon prices used in scenario analysis
Carbon prices are considered as a proxy for the impact of potential
government climate policies within our climate scenario analysis.
These prices are set to reflect differences across the regions where we
operate and consider local market dynamics. In the long term, we
expect the introduction of carbon prices and carbon taxes to increase,
as governments look for tools to combat emissions. We do not
currently impose an internal carbon price (ICP) across our
organisation. However, the NGFS scenarios we use for our stress
testing account for carbon prices, and our scenario analysis results
reflect how shifts in carbon prices under different scenarios impact
our business
Strategy
Impact of climate-related risks on our business
Climate-related risks are material to our business operations,
financial stability, and long-term sustainability. As extreme weather
events, shifting climate patterns, and environmental degradation
intensify, they can and will directly impact our investment portfolio,
insurance liabilities, and the health and livelihoods of our customers
across Asia and Africa. These risks are not only physical – such as
increased frequency of floods, droughts, and air pollution – but also
transitional, stemming from evolving regulatory landscapes, market
expectations, and stakeholder demands for climate resilience and
responsible governance. Understanding and integrating these risks
into our strategic planning is essential to safeguarding our business
and fulfilling our commitment to sustainable growth.
Current financial effects
Climate change is already exerting measurable financial effects
on investment assets held by asset owners worldwide. As
institutional investors managing trillions in assets globally,
insurers are increasingly recognising that both physical climate
risks and transition risks can materially impact asset valuations
and long-term returns. As an insurer, our financial performance is
driven by the performance of our investments, the ability to
manage the risks of our life and health portfolio to what we
expected when we priced the policies and operationally manage
our cost base.
Our financial position is largely driven by the market value of our
investments offset by the IFRS 17 valuation of our insurance
liabilities. In assessing the impact of climate change, we have
therefore focused on the impact on our in-scope Investment
Portfolio and the impact on our operational costs of impacts on our
building portfolio. We have considered the impact on our insurance
liabilities to be less material. As an insurer, cash (as included in our
IFRS 17 balance sheet) is a less relevant measure when assessing
the position and performance of the Group and so is not currently
part of our internal assessment. Prudential is actively monitoring
the current and anticipated financial effects of climate change on
our assets, operations and insurance business, and has found no
items for which there is a high chance of a material adjustment
within the next annual reporting period.
119 Prudential plc Annual Report 2025
Current financial impacts on assets
There are many drivers of market value changes in our investment
portfolio, and it is currently difficult to systematically isolate the
market movements related to climate physical and transition events.
We will continue to search for tools with the capability to help us
identify and isolate the forward-looking impact of climate on
financial performance. Meanwhile, as of 2025, we have committed a
cumulative total of $1.5 billion#, $400 million of which was
committed in 2025, as part of Prudential’s FTT strategy that started
in 2024. For more details, please refer to the Responsible Investments
section in this report.
Current financial impacts on operations
In terms of costs relating to energy transition, we have completed energy
audits and assessments at 30 sites across our Asia Pacific portfolio and
used this information to provide informed guidance to our local businesses
on implementing appropriate energy conservation measures across the
property portfolio. While these energy-saving measures will deliver some
operational cost savings through energy efficiency, these are anticipated
to be relatively immaterial compared to our overall operational costs. On
the other hand, for physical risks there were no material financial impacts
on our operations portfolio from climate-driven natural disasters. We will
reassess this in the next reporting year and report any financial effects if
material.
Impact on assets
As an asset owner and manager, we rely on investment returns to
meet long-term liabilities. We recognise that our primary exposure to
climate-related risks is within our investment portfolio where it could
disrupt or diminish investment returns. To better understand these
risks, as well as identify opportunities, we conduct scenario analysis
using selected NGFS scenarios. These scenarios are not predictions as
the actual transition could differ, but they do provide insight into the
risks we could face and opportunities available to us.
Our analysis explores how physical and transition risks associated with
climate change could evolve over the short, medium, and long term.
Using the four NGFS climate scenarios, we examine different
pathways that reflect varying assumptions about carbon pricing,
global policy responses, natural catastrophes, energy transitions, and
macroeconomic conditions. These scenarios are translated into
sensitivities across key financial and economic factors, enabling us to
assess potential impacts on our investment assets. This analysis is
conducted using data sourced from our data analytics providers.
Current limitations in the tools and methodologies make it challenging to
actively manage our in-scope Investment Portfolio against specific risk
thresholds.  While physical risks and costs are included in climate scenario
modelling, they are widely considered to be underestimated – as
recognised by the Financial Stability Board (FSB) and NGFS – and do not
account for tipping points or socioeconomic impacts. As a result, we have
chosen not to disclose our current assessment of the quantitative impact
of physical risk separately at this stage, because we consider that the
quantitative assessments are likely to underestimate the potential
financial impacts on our assets in some scenarios. Instead, we provide an
aggregated qualitative view of transition and physical impact on our in-
scope Investment Portfolio, complemented by impacts on our in-scope
Investment Portfolio equities as a proxy for the impact of assets
vulnerable to these climate-related risks. We expect the results of our
assessment to continue to evolve with changes in methodologies, data
quality and sector categorisation of our data analytics providers, and will
update our disclosures as we develop and strengthen our tools and
capabilities.
Based on the four NGFS scenarios assessed, the range of potential
climate-related impacts on our in-scope Investment Portfolio remains
within observed market volatility, suggesting no immediate need for
explicit climate considerations in current valuations. We recognise the
limitations within these scenarios and the modelling of them, which
leads to understatements of certain exposures and vulnerabilities, as
recognised by the FSB and NGFS. As we have explained above, these
limitations apply in particular to the potential impact of the physical risks
which may lead to an understatement of markets incorporating physical
risks and costs into asset valuations compared to transition risk; therefore,
we believe actual long-term impacts are likely to be higher than indicated
by these results. This is consistent with the current consensus^ amongst
climate scientists, who are confident that transitioning the economy
is less costly than the physical impacts of climate change, and though
more rapid transitioning with emissions peaking earlier requires up-
front investment, it increases co-benefits and costs in the long term.
We therefore continue to integrate climate-related risks and
opportunities into our investment strategy. Our current modelling
tools indicate that our in-scope Investment Portfolio is generally less
vulnerable to direct physical risks than to transition risk across the
short to long term, given its diversification, while individual companies
within the in-scope Investment Portfolio could be materially
negatively or positively impacted during the transition. As a result, we
observe the following underlying transition-related drivers of the
potential short- and medium-term impacts on our in-scope
Investment Portfolio:
The orderly, net zero 2050 scenario exhibits the highest overall
impact in the short and medium terms. The transition impacts are
more extreme than under the other scenarios due to the
compressed time to achieve net zero by 2050. 
In the disorderly, delayed transition scenario, the delayed transition
impact results in a lower impact on current valuations of our assets,
with more physical risk in the medium and long term, compared to
the orderly transition.
In the too-little-too-late, fragmented world scenario, the impact on
our in-scope Investment Portfolio follows a similar trend to the
delayed transition scenario, but to a lesser severity due to lower
impacts of transition risk from partial achievement of net zero
policies. Over the long term, climate physical risks impacts on our in-
scope Investment Portfolio are comparable to those of the current
policies scenario.
In the hothouse world, current policies scenario, there is minimal
impact from transition risk as companies continue to operate
within the status quo. Our current modelling shows that the impact
from physical risks on our in-scope Investment Portfolio appears
relatively lower across all scenarios over the short, medium and long
term horizons we have defined. However, we are mindful of the
limitations we have discussed above, which are likely to lead to an
underestimation of certain exposures and vulnerabilities. Currently, 
the true long-term cost of physical risk increases is captured by our
current modelling only within timeframes which stretch beyond
2050. Additionally, we believe the impacts of the hothouse
scenario for 2050 are likely to be muted and possibly
underestimated, and our time horizon has a lot of model
uncertainty, and therefore we have included more limited
disclosure in relation to the conclusions of this modelling.
We provide below an illustrative analysis of the equity impacts by sector,
which provide insights on the sectors vulnerable to climate-related
transition risks under two climate transition scenarios: a Net Zero 2050
scenario and a representative delayed transition scenario. Scenarios
premised on insufficient or no transition, which are not aligned with
Prudential’s strategy of financing the transition, are therefore not
presented in heatmaps and are instead only discussed qualitatively. The
manufacturing, construction, and transportation sectors are identified
as those most vulnerable in scenarios with high transition risk.   
# The invested amount as of 31 December 2025 has been recognised within
Equity securities and holdings in collective investment schemes in our
Consolidated statement of financial position. The unfunded commitment is
disclosed in note D5 to the Group IFRS consolidated financial statements as part
of the Group's total unfunded commitments.
120 Prudential plc Annual Report 2025
Managing climate-related risks and opportunities continued
Heatmap sectoral classification (as defined by our current data analytics providers) of climate scenario
impacts1 over time.
1Please see narratives for scenario modelling limitations.
Orderly, Net Zero 2050
Disorderly, Delayed Transition
Sectors
2030
2040
2050
2030
2040
2050
Agriculture
Mining
Manufacturing
Electricity & gas
Water
Utilities
Construction
Retail
Transportation
Accommodation & food
Information
Finance
Real Estate
Professional & scientific
Administrative
Public administration
Education
Health
Arts
Source: Prudential internal scenario analysis work. It is important to note that NGFS scenarios are exploratory and not predictive forecasts and results are subject to
significant uncertainty and model risk which we recognise as an ongoing challenge that the industry faces.
The results of our scenario analysis are presented to facilitate
understanding and comparison. Currently, our climate scenario analysis
does not incorporate potential management actions that could mitigate
adverse impacts of climate change, but we are exploring opportunities to
consider them in the future. At this stage, given these models have
evolved considerably and continue to change, we do not consider the
climate scenario tests suitable for setting capital requirements.
Looking ahead, we will continue to assess the implications of
transition and physical risks on our investees, conduct investment-led
engagement, and continuously refine our responsible investment
approach. Our strategy emphasises financing a just and inclusive
transition, decarbonising our portfolio, and mainstreaming
responsible investments in emerging markets, which support our long-
term net zero targets and enhance our resilience to the impacts of
climate risks in different climate scenarios.
Our responsible investment approach to finance the transition to a
lower-carbon economy is key in managing climate risks whilst
generating long-term value for our shareholders (see Responsible
Investment section on page 24 of our Sustainability Report). To
mitigate these risks and pursue opportunities, we allocate capital to
financing the transition, with regular reviews alongside the
manifestation of transition risks.
Impact on strategic asset allocation
We integrate climate change into the strategic asset allocation (SAA)
and asset-liability management process which relies on our capital
market assumptions (CMAs). We use CMAs that are focused on the
countries where we operate and invest. Our CMAs are set using our
rigorous process that incorporates comprehensive research, economic
models, and projections of key drivers of economic variables. To
ensure our CMAs remain robust with regards to climate change, we
assessed climate scenarios’ potential impacts on them. We found in
2025 that there is no need to adjust our CMAs for climate change.
We will perform this assessment at least annually.
Impact on financial and strategic planning
We review our strategy and financial planning process annually and
stress-test the proposed strategy to assess its resilience. These stress
tests, which are conducted as part of our usual business activities and
consider stresses independent of climate change, are more stringent
121 Prudential plc Annual Report 2025
than the scenarios outlined in the ‘Climate-related scenario testing’
section. The results of these business stress tests, combined with the
insights gained from the climate-scenario testing, provide us with
additional confidence in the strategy’s viability for the year ahead.
We also ask our local businesses to consider our sustainability strategy
and Responsible Investment Policy in their product development
processes and ongoing product evaluations.
Impact on access to capital
Occasionally, we seek to raise capital from bond or equity markets to
fund strategic opportunities like mergers, acquisitions, or new market
entry. Institutional investors are our primary source of capital, and we
expect them to continue to provide access to sufficient capital despite
potential impacts of climate change.
Our credit ratings remain high, based on credit rating agencies’
assessment of our business profile and financial flexibility, including
capital market access. ESG factors are regularly discussed in our
annual meetings with ratings agencies. To date, they have not
impacted our creditworthiness.
Impact on insurance liabilities
Given uncertainties around attributing the impact of climate risks on
incremental health risks, such as excess mortality and morbidity, we
have adopted a measured approach towards scenario analysis on our
insurance liabilities. This involved conducting an internal assessment
to evaluate the potential impact of various climate-related physical
risks (flood, extreme heat, air quality) and climate-related health risks
(eg vector-borne diseases, respiratory illnesses), based on current
available health studies and data. Through our assessment, we found
that air quality has the greatest potential impact, while the other
factors do not materially affect our insured markets and products.
Deterioration in mortality and morbidity due to air quality may impact our
liabilities and result in higher claims incidence in the future. However, data
gathered to date suggest that the total exposure of the population to
climate-related health and life risks is relatively small. Given the current lack
of developed experience analysis methodologies and tools to isolate
climate-related illnesses and deaths, we are currently unable to robustly
quantify the effects of climate on morbidity and mortality risks within our
Life & Health book. We continue to monitor external data, research and
industry practice relevant to experience analysis, and will over time refine
our approach, and build the tools and capabilities required to enhance the
quantitative analysis as data quality and methodologies improve,
enabling us to quantify the impact of climate risks on our Life & Health
book with greater accuracy.
Moreover, these internal assessments and external developments are
considered in our risk management process for our underwriting
activities where relevant, and we will update our Life & Health
strategy and products as we have clarity on these implications.
Impact on our operations
As extreme weather increases in frequency, our people and our
operations are potentially exposed to physical risks associated with
climate change. Strengthening our organisational resilience to these
risks is a key priority for us. The assessment determined that the
expected financial impact in a typical year is not material.
Our findings highlight that transition risks have an insignificant
impact on our operations. The greatest physical risks arise from severe
typhoons (under scenario SSP-8.5, 2050), especially for our buildings
within Hong Kong, and the second highest climate peril is flooding,
and mainly involves our buildings in the Philippines and Malaysia.
Typhoons emerge as the most significant acute peril, affecting 36 per
cent of the modelled property portfolio by floor area that houses 13
per cent of our employees. Floods affect 18 per cent of the modelled
portfolio by floor area, which houses 38 per cent of our employees.
Geographically, the Nigeria property portfolio exhibits the highest
portfolio risk due to multiple compounding hazards including extreme
precipitation, severe heat, drought, and recurrent flooding, while being
rated as medium-level exposure. Medium-level exposure is also observed
in the Philippines, Thailand, Japan, Vietnam, and China property portfolios.
These could result in one-off building repair costs, minor impairments
to PPE, or loss of business productivity during extreme events and
recovery periods. Notwithstanding adaptation measures, these risks
have a low impact on our financial position.
Physical risk mitigation and adaptation
Our strategic planning and asset-level resilience actions are informed
by the insights obtained from the climate scenario analysis of our real
estate portfolio and through embedding of climate risk considerations
into multi-horizon investment planning, asset management, and
operational continuity strategies. In response to the principal physical
risks identified across our real estate portfolio, Prudential is proactively
managing both acute (such as typhoons and floods) and chronic
(including extreme heat) stressors, through a combination of
operational planning, strategic capital investment, and robust risk
transfer mechanisms. Specific adaptation measures and strategic
responses are also detailed in the 'Evolving Our Climate Actions'
section of our Sustainability Report.
p121-map.jpg
Portfolio Climate
Risk Exposure Map^
ò
Negligible (0≤&<20)
ò
Low (20≤&<50)
ò
Medium (50 ≤ & <80)
ò
High ≥80
Exposure Rating
^ The exposure rating is categorised
based on aggregated climate score
across all climate perils,
corresponding to their risk severity
level. A 'Negligible' rating indicates
minimal physical risk (climate score
<20), while a 'High' exposure
reflects significant risk (score >80).
122 Prudential plc Annual Report 2025
Managing climate-related risks and opportunities continued
Operational resilience improvement
We are strengthening our resilience frameworks to ensure business
continuity during and after climate-related events, with a focus on
critical service delivery to customers. Business Continuity Plans (BCPs)
have been developed across all operating locations and are being
continuously reviewed and enhanced to integrate region-specific
climate risks, while risk-driven crisis management plans are tested to
ensure response for climate hazards. These business continuity plans
include remote working arrangements for our employees to ensure
minimised business disruption and the safety of our workforce.
Asset-level climate resilience enhancement
We have completed climate resilience assessments for our five highest-
priority owned properties in Malaysia and Singapore. These assessments
evaluated system robustness including flood prevention systems and
façade conditions, system redundancy including chiller capacity and
water supply reliability, and historical susceptibility to extreme weather
events. Based on these findings, we will create capital plans over time to
implement physical upgrades to strengthen portfolio-wide resilience,
encompassing preventive maintenance programmes for building
structures, critical protective measures, and strategic infrastructure
investments where necessary.
Strategic leasing reposition
Given that the majority of our portfolio comprises leased assets, we are
embedding climate resilience into our leasing framework through
several key initiatives. We have undertaken site assessments to
understand climate risks associated with individual sites, and are looking
at ways to better collaborate with landlords to ensure protective
infrastructure and maintenance protocols are in place, and embedding
environmental sustainability impacts as part of the governance approval
process. These criteria will help us define minimum standards for site
selection and landlord responsibilities, helping safeguard operational
continuity across our leased portfolio.
Insurance partnership and collaboration
We have been working with our insurance providers to identify
opportunities to lower insurance premiums, and through this initiative
we have identified limited direct impact on our predominantly leased
portfolio. We will maintain active collaboration with insurers to
understand evolving climate risk assessments and market conditions.
These engagements inform our broader resilience strategy and support
constructive dialogue with landlords regarding property-level coverage
and risk management measures.
Identifying and responding to climate-related
opportunities
We are strengthening the climate resilience of our portfolios and
adopting a considered approach to assessing carbon intensity within
our investments. We are also continuing to incorporate climate
change considerations into our products and services
Low-carbon investment opportunities in the short and
medium term
As a substantial investor and asset owner with long-term investment
horizons and obligations, we actively pursue opportunities to invest in
financing mechanisms associated with climate mitigation and
resilience. Prudential proactively identifies and supports climate-
related opportunities to drive a just and inclusive transition in
emerging markets, aligning with our net zero commitment by 2050.
We have set a transition finance investment target and have
developed investment guidelines to fund companies shifting from
brown to green, which helps us to categorise our investments as from
those that are 'climate solutions', 'aligned' with a 1.5°C or below-2°C
pathway, committed to 'aligning' with these pathways, 'transitioning
amidst growth', and 'managed phase-out' (see diagram below).
When assessing new investment funds and strategies, we prioritise
'green' and 'brown-to-green' assets, as per these categories. Our
approach to financing the transition is documented in Prudential's
2024. As of 31 December 2025, we have committed a cumulative
total of $1.5 billion in FTT portfolio investments since 2024. We are
tracking through our Investment Committee all additional
commitments to reach a cumulative total of $6 billion of FTT
portfolio investments by 2030. During 2025, we invested $400 million
across numerous leading funds, including the Eastspring Transition
Portfolio. Launched in October 2025, this vehicle actively invests in
climate transition opportunities across Asia-Pacific through a focused,
high-conviction portfolio. Companies in the fund are expected to
integrate climate mitigation or adaptation into their offerings, show
early signs of climate-related revenue growth, and uphold social
considerations for a just transition. One key holding (a diversified
mining company) is advancing steel decarbonisation technologies,
expanding into transition minerals, and targeting net zero emissions
by 2050 through measures like internal carbon pricing and
operational electrification.
Opportunities to upgrade and adjust our Life & Health
insurance propositions with high vulnerability to physical
climate risks in the long term
As an insurer focused on life, health and wealth products, we also
consider the opportunities presented to better serve our customers
who may experience climate-related impacts. We are starting to see
gradual improvements in public health studies establishing and
quantifying the causal effects of climate change on health risks. Our
partnership with the Earth Observatory Institute of Singapore also
helps explore the intersection of climate change and health across 10
selected markets in Asia and Africa.
As we recognise the potential impact of climate-related risks on
health, we see the opportunity for us to lead the way in responding to
these risks through the products and services we provide to our
customers. This is in line with our commitment to become the most
trusted Health partner across Asia and Africa. We ensure that
individuals from low- and middle-income backgrounds can access
protection against dengue fever, malaria, and measles while only
paying affordable premiums, with a product designed to address the
spread of tropical diseases in a changing climate. For example,
climate change impacts health and livelihoods through a mix of
factors, ranging from respiratory issues exacerbated by air pollution to
potential shifts in infectious disease patterns. Studies suggest a link
between rising temperatures, increased precipitation, and the spread
of vector-borne illnesses (such as malaria and dengue fever), although
the projected increase in their incidence remains uncertain and
sensitive to the local community context. In Vietnam, PRU-Tropical is
a product developed to help mitigate the financial burden and
consequences of climate-sensitive infections in one of our key
emerging markets. We are protecting over 19,000 policyholders and
limiting the financial suffering they experience on top of health-
related anxieties.
We will continue to monitor climate risks to identify and prioritise
opportunities to enhance our products and establish new services
where we see the most impact.
123 Prudential plc Annual Report 2025
p123-diagram.jpg
Group Sustainability Strategy
Simple and accessible
health and financial
protection
Responsible
investment
Sustainable business
3 Responsible investment priorities
Financing a just and inclusive portfolio
Decarbonising our portfolio
Mainstreaming responsible investments in EMs
Financing the transition as an asset owner
L1: Group Responsible Investment
Policy alignment
L2: FTT Category alignment
L3: Intentionality and measurability
5 Financing the transition categories
Climate solutions
Aligned
Aligning
Transitioning amidst growth
Managed phaseout
3 climate solution classes
Climate mitigation
Climate adaptation
Nature-related solutions
Climate, air quality and health
Prudential plc entered a two-year research collaboration with
the Earth Observatory of Singapore (EOS) at Nanyang
Technological University to explore the relationship between
climate change and health across 10 key markets in Asia and
Africa. The initiative is known as the Prudential-EOS Climate
Impacts Initiative and is structured in two phases:
Phase 1: Historical analysis of air pollution and health impacts
(2000–2020).
Phase 2: Future projections under climate scenarios (up to
2050).
1. Climate variability and air quality
Climate events intensify wildfires and reduce pollutant
dispersion, worsening air quality. These phenomena elevate
PM2.5 levels, increasing risks of stroke, respiratory, and
cardiovascular diseases, especially in Southeast Asia. Events
like the El Niño and the Indian Ocean Dipole (IOD)
exacerbate the impacts significantly.
2. Regional health impacts
Results indicate varying impacts to air quality from climate
events under different socioeconomic pathways. Depending
on the scenario, some markets may see an increase in
PM2.5  by 2050, leading to more premature deaths while
others may experience a decline in PM2.5, potentially
reducing mortality from air pollution-related diseases.
3. Compound climate effects
The study highlighted that variabilities in geographies and
climate patterns contribute to the accumulation of air
pollutants. These effects, combined with socioeconomic
factors like industrial activity and energy choices, amplify
risks and impact health outcomes on asymmetric basis.
Potential for operational efficiency savings across
operations in the short and medium term
Prudential is committed to strengthening its operational resilience
and adopts a considered approach towards achieving carbon
neutrality across our Scope 1 and 2 emissions by 2030. To that end,
we developed our Environmental Management Framework (EMF) to
identify and assess targeted energy retrofits, RECs, and broader
decarbonisation opportunities. These opportunities both support cost
savings in terms of fuel and value creation for our property portfolio
and protect our property portfolio against policy changes while
driving long-term energy cost stability and savings. Over time, we
are reducing operating costs through lower utility consumption and
decreasing maintenance expenses through proactive operations.
Our refreshed Climate Transition Plan
This year we updated our Climate Transition Plan to transparently
show the alignment between our climate and business actions,
focusing on risk management and opportunities while placing our
fiduciary duties to our policyholders and shareholders at the centre.
Our evolved plan demonstrates our holistic approach to the climate
transition: focused not only on managing our climate risks by
decarbonising our in-scope Investment Portfolio and operations, but
also on strengthening the climate, health, and financial resilience of
our customers and communities through financing the transition and
community investment. Our strategy spans three key areas:
Investments: Reducing our in-scope Investment Portfolio’s carbon
intensity while identifying opportunities in climate adaptation,
health resilience, and nature-related solutions;
Operations: Reducing our operational emissions through our
targeted Environmental Framework, and embedding sustainability
into our people and culture through sustainability performance
goals, training and engagement; and
Insurance: Developing inclusive products, partnerships, and
community initiatives, such as our foundation’s Climate Health and
>  For more details, please visit our website.
Resilience Fund, to help customers and communities build resilience
to climate impacts.
124 Prudential plc Annual Report 2025
Managing climate-related risks and opportunities continued
This integrated approach is to be delivered across local business units
and cross-functionally supported by a Sustainability Centre of
Excellence resources to help track, manage and report on progress.
This positions Prudential to deliver a just and inclusive transition,
protect vulnerable communities, and create sustainable value for
shareholders. For more details, refer to our Climate Transition Plan
report.
Impact of climate-related opportunities
The transition to a climate-resilient economy presents significant
strategic growth opportunities alongside its risks. Prudential is actively
leveraging these opportunities not only to mitigate climate-related
risks but also to position Prudential for competitive advantage. Our
approach integrates climate considerations into investment decision-
making to protect and enhance enterprise value over the short,
medium, and long term and we pursue opportunities arising from the
transition to a low-carbon economy. This includes financing
renewable energy, energy efficiency, and climate adaptation
initiatives, particularly in emerging markets where we can deliver
inclusive growth. By aligning our investment strategy with global
climate goals, we aim to capture superior risk-adjusted returns,
maintain strong ESG ratings, and secure continued access to capital
markets.
Renewable energy transition offers a pathway to reduce operational
costs, enhance energy security, and meet rising stakeholder
expectations. We are investing in clean energy solutions across our
operating locations to support decarbonisation and improve portfolio
performance. Building resiliency in the communities where we operate
is being done by strengthening our operational business continuity
planning, product innovation for our insurance offering, and adopting
and advocating for climate adaptation measures. This ensures our
assets, economies and the communities we operate in are better
equipped to withstand disruptions, minimise downtime, and maintain
long-term operational stability.
Operational efficiency enhancement is being pursued through targeted
energy retrofits, deployment of smart building technologies, and
optimisation of building operations. These initiatives reduce energy
intensity, lower emissions, and improve asset value.
Looking ahead, we are advancing our assessment methodologies to
better quantify both transition risks and opportunities. This will
enable the development of comprehensive measurement
frameworks that support climate-informed decision-making and
enhance resilience across our operations. Our assessment has
identified several key market opportunities that are shaping our
investment and operational strategies.
Impact on assets
Through our Financing the Transition approach, we identify attractively
valued opportunities into enablers, industry leaders, or high-impact
sectors with the explicit goal of enabling and accelerating the net zero
transition, and expect these opportunities to come in the short -medium
term. We currently have $1.5 billion of our portfolio as Financing the
Transition investments. We actively look for new investments that are
aligned with our framework across locations and sectors as this is
dependent on evolving market conditions. These commercially sensitive
opportunities can be disclosed as part of future public announcements of
each committed investment capital.
Nevertheless, we expect more of our assets to move towards low-
carbon sectors in the short term to meet our WACI reduction targets
and will update our disclosures as market certainty improves for us to
meaningfully quantify the anticipated financial effects of our
transition-aligned investments.
Impact on insurance products and services
Through our assessment, we found that increases in mortality and
morbidity due to air quality may impact our liabilities and therefore
result in higher claims incidence, particularly for morbidity and in
the long term. We see opportunities to make an impact in the
countries where we currently insure customers through the
identification of high vulnerability to morbidity risk due to poor air
quality. However, we are unable to quantify the effects of climate
on morbidity and mortality risks on our Life & Health book, or the
financial impact of climate risks on our Life & Health liabilities, due
to evolving methodologies and high levels of data measurement
uncertainties today. Hence, we have not quantified the share of our
portfolio aligned with opportunities (ie, those vulnerable to climate
health risks), but are continuing to monitor external data and
research. We will build tools and capabilities required to do a more
quantitative analysis when data quality and methodologies
improve and develop to enable us to quantify the impact of climate
risks on our Life & Health book with greater accuracy.
Where we identify the opportunity to develop products and services
that can address climate risks in relevant markets, we aim to support
the evolving protection needs of our policyholders and the insurance
solutions they need. We will not disclose the exact markets where we
plan to roll out these initiatives, or the anticipated financial effects we
expect from climate opportunities in our Life & Health portfolio, as
these are commercially sensitive.
Impact on our operations
To translate our Group-wide climate ambition into actionable
outcomes, we have partnered with business units to develop
tailored decarbonisation plans. These plans balance immediate
energy-saving measures with long-term carbon neutrality strategies.
Each business unit has established performance baselines and
specific targets, with progress tracked through a centralised
monitoring system. Annual reviews against verified year-end
emissions data ensure alignment with targets and allow for
adaptive refinement of initiatives.
Energy-efficiency optimisation
Through our EMF assessment, we have identified opportunities for
implementing continued operational efficiency improvements and
emissions reductions across our operations. Examples include
electrification of company vehicles; relocating our offices to new and
energy-efficient buildings; upgrading lighting systems with LEDs and
automated controls; and switching to renewable energy options for
markets where it is available and appropriately priced. We are actively
collaborating with our business unit to develop tailored environmental
roadmaps that capture identified opportunities to reduce emissions.
These roadmaps outline the anticipated implementation costs,
potential savings, and associated timelines. They will be periodically
reviewed with each business unit to assess progress, ensure
continuous updates, and maintain engagement with local
stakeholders – supporting ongoing alignment with the Group’s
commitment to realising climate-related opportunities. In 2025, we
continued on various projects across the Group to capture these
opportunities. These include on-site renewable energy installations in
Vietnam and Zambia and expansion of renewable energy
procurement in Vietnam and Taiwan. We expect to develop a more
comprehensive view of the share of our business activities aligned
with opportunities, as well as anticipated financial effects from the
opportunities in due course.
Renewable energy transition
While energy efficiency remains foundational, procuring and
generating renewable electricity is essential to achieving deep
decarbonisation. We continuously scan markets for viable schemes
and encourage local business units to participate in collaboration
with landlords and utility providers in programmes such as green
125 Prudential plc Annual Report 2025
tariffs, Power Purchase Agreements (PPAs), International renewable
energy certificates (I-RECs), and on-site solar photovoltaic (PV)
installations where feasible.
We have been actively identifying opportunities to integrate
renewable energy solutions across our operations. By the end of
2025, 66 per cent of our renewable energy consumption was
covered by renewable energy agreements or certificates. In
Zambia the local BU has experienced significant disruption due to
the unreliability of the utility power grid. To address this
challenge, the team collaborated with the landlord to obtain
approval for the installation of solar panels. This initiative has
successfully reduced dependence on the unstable grid and
minimised the need for generator usage.
Our dual focus on energy efficiency and renewable energy
procurement is not only an emissions reduction strategy, but also a
core component of operational resilience. By reducing exposure to
volatile fossil fuel markets and strengthening energy independence,
we aim to safeguard business continuity against climate-driven
disruptions and regulatory shifts. We remain committed to evolving
our transition strategy in step with technological innovation, policy
development, and market opportunity, ensuring our actions contribute
to a just and inclusive decarbonisation transition across our
operational footprint in Asia, Africa, and Europe. Whilst Prudential’s
direct operational footprint is the primary focus, climate-related risks
and opportunities extend across the value chain. Landlord practices
significantly influence resilience outcomes for leased assets. We have
been working on identifying an opportunity to improve our
engagement with landlords to assess where infrastructure
improvements may be required, and review maintenance, and
emergency protocols on an ongoing basis. Similarly, we see the
importance of establishing partnerships and recognise that
collaboration with energy providers and third-party vendors is
critical to scaling renewable energy procurement and smart building
technologies. We continue to actively engage with utility providers
and to scan our markets for opportunities to implement renewable
energy solutions where feasible and financially viable.
Advocating for emerging market sustainability and
climate-related issues:
We are actively involved in advocating for emerging market
sustainability and climate-related concerns on a global level.
Our advocacy efforts extend beyond exploring the role of
investors in a just and inclusive transition in Asia and Africa. We
also engage with policy and regulatory stakeholders to promote
awareness of sustainability issues. Our outreach focuses on key
themes, including regulatory reform, blended finance,
harmonisation of standards and taxonomies, and nature. We
also continue to explore the impacts of climate change and
health through research partnerships. It is critical that
policymakers and communities have the knowledge and tools
to support them with climate change adaptation and
mitigation efforts.
>  For more information, please refer to the 'Harnessing
thought leadership to shape the agenda' section within
our Sustainability Report.
Evolving our climate actions
Climate change is a fast-moving issue, with new challenges and
solutions emerging all the time. We are continually looking to improve
our understanding of the challenges we face and the effectiveness of
our efforts to mitigate them.
At Prudential, our mission is to transform how we invest and insure
and create a lasting impact. As we continue to finance the transition
in emerging markets and beyond, we continue to embed climate
action into our business strategy and operations.
To safeguard our customers from the impacts of climate change
and build resilience for the future, we will continue to update our
climate transition actions and progress, aiming to make more
proactive contributions to a just and inclusive net zero transition
across our broad footprint in Asia and Africa. Our approach
addresses climate-related risks and opportunities across multiple
time horizons, from near-term actions within the next three years to
strategic positioning for the decade ahead and beyond.
Broadly, we will also seek to:
Work with data providers and our asset managers to improve the
availability and quality of our Scope 3 investment book data,
including potential monitoring of other asset classes as
methodologies continue to develop;
Undertake an exercise to map our material dependencies and
impacts on nature and biodiversity;
Continue to explore climate-related opportunities, such as those
relating to our customers and digital services, climate-related
health products and services, and employee initiatives;
Continue to develop localised, market-specific responsible
investment approaches;
Explore additional opportunities to collaborate and partner with
relevant private and public entities on climate change and
transition financing; and
Continue to engage with other financial market participants, local
regulators and stakeholders to advance the development of
frameworks that support our climate work in emerging markets.
targets and metrics.
Climate-related targets and metrics
Our long-term pledge is to become net zero by 2050, and we have
established interim targets to measure our progress on the path to
net zero. These targets are designed to support the achievement of
the Paris Agreement goals to limit the increase in global average
temperatures to 1.5˚C above pre-industrial levels. Our intensity-
based targets are in line with industry recommendations, which
calculate appropriate Paris-aligned goals and include intensity-
based measures of progress.
Since our carbon reduction journey began in 2018, we have
continually reviewed our approach and our commitments to assess
our progress towards our net zero pledge.
Carbon offsetting for our Scope 1 and 2 emissions
Prudential's strategy is to decarbonise where possible before
purchasing offsets; offsets do not form a core part of the
Group's core decarbonisation strategy, and hence Prudential
has not purchased any carbon credits for Scope 1 and 2
emissions in 2025. However, Prudential recognises the need to
use credible carbon credits to offset residual Scope 1 and 2
emissions that may remain beyond 2030, to meet our carbon
neutrality targets. We are currently assessing market integrity
frameworks and verification schemes to ensure any future use
of credits aligns with international best practice. As this work is
ongoing, we are unable to provide details on verification
schemes, credit types, or permanence assumptions at this stage
and will outline our work plan for developing these capabilities
in subsequent reporting periods.
126 Prudential plc Annual Report 2025
Managing climate-related risks and opportunities continued
Progress against our climate-related targets:
Target
2025 progress
Deliver a 55 per cent reduction in the weighted
average carbon intensity (WACI) of our in-
scope Investment Portfolio by 2030 against
our 2019 baseline (gross target)
Target scope: All non-ILP Listed Equities and
Corporate Bonds
This is an ambitious, but realistic target that
will accelerate our progress towards becoming
a net zero asset owner (net target)
Achieved a 53 per cent reduction by the end of 2025
The WACI of our portfolio is influenced by movements in the carbon intensity of the
companies we invest in, movements in markets, availability of public carbon data for
these companies, and changes to portfolio weights. Factors like inflation, increased
emissions data, and changes in our assets may also cause WACI fluctuations.
Therefore, we do not expect our decarbonisation progress to be linear, and do not rely
solely on WACI as an indicator of our progress.
Deliver a 25 per cent reduction in our
operational emissions intensity from a 2016
baseline (gross target), and abate the
remaining emissions via carbon offsetting
initiatives to become carbon neutral across our
Scope 1 and 2 (market-based) emissions by
2030 (net target)
We have reduced our emissions intensity by 83 per cent from our 2016 baseline,
achieving a ratio of 0.38 tCO2e/FTE in 2025. This puts on us on track to meet our 2030
target of 1.65 tCO2e/FTE. Our global absolute Scope 1 and 2 (market-based)
greenhouse gas (GHG) emissions decreased by 21 per cent since 2024. Despite
ongoing progress in operational decarbonisation, our Scope 1 emissions increased by
11 per cent since 2024, due to grid reliability challenges in various markets contributing
to higher emissions in 2025.
Commit $6 billion of Financing the Transition
(FTT) portfolio investments by 2030 to support
a lower-carbon future
As of 31 December 2025, Prudential had committed a cumulative total of $1.5 billion
in FTT portfolio investments since 2024, through the FTT Framework.
Engage with the companies responsible for 65
per cent of the absolute emissions in our in-
scope Investment Portfolio
Engagement completed for all identified companies during 2025. From 2026, we have
shifted our annual corporate engagement target to focus on the top 40 companies
that contribute the most to the absolute emissions within our in-scope Investment
Portfolio and are assessed to be falling behind on transition requirements, spanning
both listed equity and corporate bonds.
Carbon footprint by sector and asset class, as at 31 December 2025
WACI (tCO2e/$m revenue)
Absolute Emissions (tCO2e)
Total WACI
Listed Equity
Corporate Bonds
Total Abs.
emissions
Listed Equity
Corporate Bonds
Communication Services
38
39
37
65,327
29,923
35,404
Consumer Discretionary
47
37
61
119,798
58,163
61,635
Consumer Staples
95
83
107
164,539
71,245
93,294
Energy
574
567
576
1,210,712
263,913
946,799
Financials
13
6
16
52,256
10,245
42,012
Health Care
19
25
15
35,794
13,925
21,869
Industrials
190
102
268
529,863
179,372
350,491
Information Technology
63
67
42
152,366
139,277
13,089
Materials
994
1,436
645
1,464,761
827,741
637,020
Real Estate
67
72
65
18,461
6,781
11,680
Utilities
1,409
1,166
1,453
2,068,285
242,752
1,825,533
Missing GICS Sector
9
14
49,717
49,717
Total
181
129
236
5,931,879
1,843,336
4,088,543
Utilities, materials and energy are the most carbon-intensive
sectors in our portfolio, which is aligned to real-world emissions.
The carbon footprint of our corporate bonds portfolio is higher
than for listed equity. This is mainly driven by the higher
allocation towards carbon-intensive sectors in our corporate bond
portfolio compared to listed equity, which is in line with
investment return benchmarks. Companies in carbon-intensive
industries often rely more on debt financing (bonds) than equity
financing which explains the higher carbon footprint of corporate
bonds.
Data availability
As a data user, we rely on information disclosed by investee
companies. To enhance data availability, we are working with both
data providers and our asset managers to improve disclosures. In
time, we expect the situation to improve as companies across regions
are increasingly required to make climate-related disclosures and face
increased scrutiny from stakeholders.
We are aware that expanding data coverage could impact
the WACI of our portfolio, either positively or negatively, as
newly disclosed data is included in our calculations.
>  For more detail on our direct environmental footprint,
please refer to the Sustainable business section within
our Sustainability Report.
127 Prudential plc Annual Report 2025
Forward-looking metrics
We worked with our asset management and asset owner businesses
to develop forward-looking metrics that are suitable for our
operations. These metrics enable us to effectively manage and
report on climate-related risks, while integrating seamlessly into our
investment processes to help us uphold our responsible investment
framework. The impact on assets is presented in the Strategy
section on page 119.
Monitoring and shaping industry developments
We also have ongoing reviews of the Science Based Targets
initiative (SBTi) as part of our ongoing evaluation of our climate
targets. The global decarbonisation targets and pathways that
SBTi uses for verification only differentiate between the
requirements of emerging markets and developed markets in a
limited way. In line with our commitment to a just and inclusive net
zero transition, we believe it is crucial to recognise the transition
challenges faced by different countries and companies. This also
aligns with the Paris Agreement principle of ‘common but
differentiated responsibilities’, which our Responsible Investment
approach seeks to incorporate. We will continue to engage with the
SBTi and monitor whether their methodology can be applied
appropriately in our markets.
>  For more information on our participation in regional
and global advocacy, please refer to the Harnessing
thought leadership to shape the agenda section within
Climate-related metrics
We continually review the climate metrics we use to assess their
suitability for our markets, considering factors like practicality of
implementation, data availability and coverage.
To measure our exposure to climate-related risks, we use a
combination of absolute emissions data and emissions intensity data.
Absolute emissions allow us to quantify the overall carbon footprint of
investments within our portfolio, while WACI data allows us to
compare carbon footprints relative to the revenue generated by
investments.
Measuring WACI enables us to compare emissions of investee
companies on an equal basis as it corrects for size. It also allows us to
assess improvements over time. WACI is useful as a proxy for
transition risk within our in-scope Investment Portfolio, with a higher
WACI within a sector usually indicating a gap in alignment with the
goals of the Paris Agreement. We, however, do not set or derive
sectoral decarbonisation targets and our overall targets were not set
based on the sectors we invest in.
To assess our operational emissions, we measure the reduction in
emissions intensity per full-time equivalent.
For our Scope 3 metrics, our disclosure is anchored in a materiality
assessment where Category 15: Financed Emissions contribute more
than 97 per cent of our total carbon emissions. We continue to
disclose several operational metrics that have been complementary
to Scope 1 and 2 monitoring (Category 3: Fuel and energy-related
activities, Category 5: Waste Generated in Operations) and Category
6: Business Travel and are committed to expanding coverage in line
with our sustainability strategy, striking a balance between the
growing effort required to strengthen data quality and coverage of
the carbon emissions within our value chain and the value of the
information for our stakeholders. We will update the progress and our
roadmap annually.
>  Further information on how the carbon footprint of our
in-scope Investment Portfolio is calculated in line with
industry best practice and standards is provided in the
Carbon footprint section in the Basis of Reporting.
Carbon emissions profile as at 31 December 2025
96757023477527
n
Scope 1 and 2
n
Scope 3 – only including emissions associated with fuel- and
energy-related activities, waste generated in operations and
business travel, excluding category 15
n
Scope 3 category 15 – only including emissions associated
with investments
Carbon emissions profile as at 31 December 2025
Scope 1 and 2
5,773*
Scope 3 – only including emissions associated with
fuel- and energy-related activities, waste generated in
operations and business travel, excluding category 15
15,531
Scope 3 category 15 – only including emissions
associated with investments*
5,931,879*
128 Prudential plc Annual Report 2025
Managing climate-related risks and opportunities continued
Movement in metrics
2025
2024
Target-related metrics
WACI (weighted average of tCO2e/$mil revenue)
181
179
Coverage for the WACI of the in-scope Investment portfolio
81%
80%
Engagement with the companies responsible for 65% of the absolute emissions in our in-scope Investment
Portfolio
Reviewed
100%
Reviewed
100%
Engaged
100%
Engaged
100%
Operational emissions intensity (tCO2e/FTE)
0.38
0.48
Our own operations
Scope 1 (tCO2e)
1,731*
1,562
Scope 2 – market-based (tCO2e)
4,042*
5,773
Scope 2 – location-based (tCO2e)
15,490*
16,967
Scope 3 (upstream activities)† (tCO2e)
15,531
17,295
Category 1: Purchased Goods and Services^
31
34
Category 3: Energy
4,614
4,147
Category 5: Waste
157
154
Category 6: Business travel
10,729
12,959
Our financed emissions
Scope 3: Downstream activities (financed emissions) (tCO2e)
5,931,879*
5,431,950
* Within the scope of EY assurance – for further information, see the Basis of Reporting.
† Includes Scope 3 categories: 3 (fuel- and energy-related activities, 5 (waste generated in operations) and 6 (business travel).
^ Category 1 data currently only contains water consumption data from our local businesses.
 Reflecting the absolute emissions of the assets in the WACI calculation where the underlying data is available as detailed in the Basis of Reporting.
129 Prudential plc Annual Report 2025
Reference tables
Reference tables
Hong Kong Stock Exchange requirements
HKEX KPI requirement
Indicator
Disclosure
Environmental
Information on: (a) the
policies; and (b)
compliance with relevant
laws and regulations that
have a significant impact
on the issuer relating to air
and greenhouse gas
emissions, discharges into
water and land, and
generation of hazardous
and non-hazardous waste
A1
Our Sustainability Policy applies to our operational properties worldwide, guiding our approach to
managing the direct impacts of our businesses. The policy details our approach to understanding
and managing the Group’s direct environmental impact, including measurement, monitoring,
review, and reporting of our environmental performance.
In 2025, there were no confirmed instances of non-compliance in relation to such laws and
regulations that would have a significant impact on the Group.
The types of emissions and
respective emissions data
Direct (Scope 1) and
energy indirect (Scope 2)
greenhouse gas emissions
(in tonnes) and, where
appropriate, intensity
A1.1 & A1.2
Prudential provides full reporting for Scope 1 and 2 emissions and selected Scope 3 reporting.
More information is provided in Climate-related metrics section on pages 126-128.
2025
2024
2023
Direct Scope 1 emissions (tCO2e)
1,731
1,562
2,108
Direct Scope 1 emissions (tCO2e/FTE)
0.11
0.1
0.14
Direct Scope 1 emissions (kgCO2e/m2)
5.56
4.67
6.33
Direct Scope 2 (market-based) emissions (tCO2e)
4,042
5,773
12,318
Direct Scope 2 (market-based) emissions (tCO2e/FTE)
0.26
0.38
0.81
Direct Scope 2 (market-based) emissions (kgCO2e /
m2)
12.98
17.27
36.97
Total hazardous waste
produced (in tonnes) and,
where appropriate,
intensity
A1.3
As a life insurer, the production of hazardous waste is not applicable to our operations.
Total non-hazardous waste
produced (in tonnes) and,
where appropriate,
intensity
A1.4
2025
2024
2023
Total non-hazardous waste produced (tonnes)
449
385
379
Total non-hazardous waste produced (tonnes/FTE)
0.03
0.03
0.02
Waste associated with our operations includes office waste and limited food waste from
canteens. As we occupy leased assets and smaller offices, waste is commonly controlled by the
landlord or the municipal government via direct roadside collection. It is therefore not always
possible to obtain waste data. We continue to work with our landlords in all the areas in which we
operate to enhance the coverage of our reporting.
During 2025, the scope of reporting of waste data cover 83% of our occupied floor area. Our
produced waste went up during the year due to relocating the offices of our major Singapore
entity.
Description of emissions
target(s) set and steps
taken to achieve them
A1.5
We have set a target to become carbon neutral across our Scope 1 and 2 (market-based)
emissions by the end of 2030. We aim to deliver a 25% reduction per full-time equivalent (FTE)
in our operational emissions from a 2016 baseline, then abate the remaining emissions via
carbon-offsetting initiatives. To date, the steps we have taken are:
Carrying out site assessments for the highest-consuming assets in our portfolio to identify
measures to reduce our carbon intensity.
Issuing our local businesses with tailored environmental roadmaps, which are updated on an
annual basis and detail existing Scope 1 and 2 emissions, 2030 targets, and actions required to
meet these goals.
Actively examining how we can procure renewable power for our office operations for certain
markets.
130 Prudential plc Annual Report 2025
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Indicator
Disclosure
Description of how
hazardous and non-
hazardous wastes are
handled, and a description
of reduction target(s) set
and steps taken to achieve
them
A1.6
Non-hazardous waste is sorted in our offices and where possible recycled. The waste generated by
our operations is managed by the landlord of the premises we occupy and therefore we are
restricted in materials we can recycle by their operations.
The waste we produce is not material to the overall environmental impact of our operations and
as such, we do not currently have any targets in place to reduce the waste associated with our
operations. We continue to encourage waste reduction across our operations, and we have
implemented initiatives such as providing staff with reusable cups and lunchboxes to reduce
consumption of single-use plastic.
As a life insurer the production of hazardous waste is not applicable to our operations.
Policies on the efficient use
of resources, including
energy, water and other
raw materials
A2
Our Sustainability Policy applies to our operational properties worldwide, guiding our approach to
managing the direct impacts of our businesses. The policy details our approach to understanding
and managing the Group’s direct environmental impact, including measurement, monitoring,
review, and reporting of our environmental performance.
Direct and/or indirect
energy consumption by
type in total (kWh in ’000s)
and intensity
A2.1
2025
2024
2023
Total Energy Consumption (kWh)
34,283,713
36,229,279
41,985,325
Total Energy Consumption (kWh/FTE)
2,243.60
2,362.37
2,750.73
More information is available in the SECR report on page 150.
Water consumption in
total and intensity
A2.2
We are not currently able to report the water consumption of all our assets as some sites do not
have water submetering or water is charged as part of the service charge. 
During 2025, the scope of reporting water data cover 63% of our occupied floor area.
2025
2024
2023
Total water withdrawal (m3)
86,551
97,902
138,960
Total water withdrawal (m3/m2)
0.28
0.29
0.42
Description of energy use
efficiency target(s) set and
steps taken to achieve
them
A2.3
We do not have explicit energy efficiency targets in place. However, 70 per cent of our Scope 1
and 2 carbon emissions are from the use of electricity. Thus, to achieve our carbon reduction
targets, the implementation of energy efficiency measures is key.
We have carried out site assessments across our asset portfolio and identified measures to reduce
our impact. We have in turn developed roadmaps for our businesses with measures to implement
to generate energy savings. We will continue to carry out these assessments and identify savings
opportunities to reduce our energy consumption.
Description of whether
there is any issue in
sourcing water that is fit
for purpose, water
efficiency target(s) set and
steps taken to achieve
them
A2.4
As a life insurer with office-based operations, water consumption and water efficiency are not
material to our business.
Currently, we do not have any targets in place to reduce the water used in our operations.
Total packaging materials
used for finished products
(in tonnes) and, if
applicable, with reference
to per unit produced
A2.5
As a life insurer, the use of packaging materials is not applicable to our business.
Policies on minimising the
issuer’s significant impact
on the environment and
natural resources
A3
Our Sustainability Policy applies to our operational properties worldwide, guiding our approach to
managing the direct impacts of our businesses. The policy details our approach to understanding
and managing the Group’s direct environmental impact, including measurement, monitoring,
review, and reporting of our environmental performance.
Description of the
significant impacts of
activities on the
environment and natural
resources and the actions
taken to manage them
A3.1
The most significant impact of our activities on the environment is through our investment
portfolio. More information about how we are reducing the weighted average carbon intensity
footprint of our investment portfolio is available in the Decarbonising our portfolio section on
page 109.
131 Prudential plc Annual Report 2025
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Indicator
Disclosure
Policies on identification
and mitigation of
significant climate-related
issues which have
impacted, and those which
may impact, the issuer
A4
More information is available in the Identifying climate-related risks section on page 116, and
the Managing, monitoring and responding to climate-related risks section on page 117.
Description of the
significant climate-related
issues which have
impacted, and those which
may impact, the issuer, and
the actions taken to
manage them.
A4.1
Different climate scenarios have different potential impacts on our businesses, strategy, and
financial planning, as described in the Climate-related scenario analysis section on page 118.
We have identified short-, medium- and long-term climate-related issues as described in the
climate-related scenario analysis section on page 118. We have taken actions, including
integrating our processes for identifying, assessing, and managing climate-related risks into our
overall risk management, as described in the Assessing climate-related risks section on page 116
and Managing, monitoring, and responding to climate-related risks section on page 117.
We also identified climate-related opportunities, as described in the Identifying climate-related
risks section on page 125.
Social
Information on: (a) the
policies; and (b)
compliance with relevant
laws and regulations that
have a significant impact
on the issuer relating to
compensation and
dismissal, recruitment
and promotion, working
hours, rest periods, equal
opportunity, diversity, anti-
discrimination, and other
benefits and welfare
B1
Prudential's policies protect our employees by formalising its responsibilities and those of
everyone in the organisation. More information on our Human Resources Policy can be found on
page 148.
Total workforce by gender,
employment type, age
group and geographical
region
B1.1
Total workforce by gender
2025
2024
2023
Other^
1.0
17.0
3.0
Male
6,417.9
6,574.7
6,571.3
Female
8,731.9
8,863.8
8.713.2
Total workforce by employment type
2025
2024
2023
Full-time
15,141.0
15,445.0
15,250.1
Part-time
9.8
10.5
7.4
Total workforce by age group
2025
2024
2023
Other^
4.0
0.0
0.0
Below 30
2,195.0
2,492.5
2,698.0
30 – 50
11,582.6
11,691.3
11,428.8
Above 50
1,369.2
1,271.7
1,130.7
Total workforce by region
2025
2024
2023
Asia
14,069.6
14,043.4
13,933.7
Africa
928.0
1,241.0
1,202.0
Europe & USA
153.2
171.1
121.8
^includes workforce who prefer non-disclosure or gender neutral
132 Prudential plc Annual Report 2025
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Indicator
Disclosure
Employee turnover rate by
gender, age group and
geographical region Note:
These numbers are
representative of the
overall turnover, including
sales population and
involuntary exits. We also
have a second category for
total turnover excluding
involuntary turnover. This
can be found in the section
in our Empowering our
people section. 
B1.2
Employee turnover rate by gender
2025
2024
2023
Male
22%
20%
18%
Female
21%
19%
16%
Employee turnover rate by age group
2025
2024
2023
Below 30
30%
29%
27%
30–50
19%
17%
14%
Above 50
22%
19%
20%
Employee turnover rate by region
2025
2024
2023
Asia
19%
20%
17%
Europe and USA
24%
25%
18%
Africa
43%
14%
11%
Overall
21%
19%
17%
Information on: (a) the
policies; and (b) compliance
with relevant laws and
regulations that have a
significant impact on the
issuer relating to providing
a safe working
environment and
protecting employees from
occupational hazards
B2
The Group Resilience Policy sets the governance framework for our local businesses to establish,
implement and maintain comprehensive health and safety measures that are focused on the
physical and mental health and wellbeing of our employees, contractors, visitors, and others who
may be affected by our operations, to reduce risk levels to as low as is reasonably practicable.
Our policy and operational standards are aligned with the global ISO 45001:2018 standards and
include prescriptive minimum requirements for health and safety governance, legal requirements
and programme framework.
Number and rate of work-
related fatalities occurred
in each of the past three
years including the
reporting year.
B2.1
There were no work-related fatalities in the reporting year (2024: nil; 2023: nil).
Lost days due to work
injury.
B2.2
41 incidents resulting in 230 days lost to work-related injury.
Description of occupational
health and safety
measures adopted, and
how they are implemented
and monitored
B2.3
Occupational health and safety measures employ a framework and methodology based on ISO
45001 using predictive and reactive management tools that are centrally coordinated and locally
executed. The measures are implemented and monitored using: 
Defined policies, roles, responsibilities, and governance frameworks;
Legal registers to ensure compliance with relevant laws, regulations, rules, guidelines and codes
issued by relevant regulators; and standards and codes issued by industry bodies where
appropriate;
A comprehensive and sound risk management and internal control system to identify,
quantify, prevent and reduce risk faced by our people and the business;
Incident reporting and investigation protocols;
Programmes for managing third-party risks in the procurement of equipment and provision of
services;
Provision of appropriate information, instruction, and training;
Employee communication and consultation mechanisms;
Workplace welfare and wellbeing facilities and programmes; and
Mechanisms for monitoring, reviewing, reporting and improving performance.
Policies on improving
employees’ knowledge and
skills for discharging duties
at work. Description of
training activities
B3
The Human Resources Policy outlines how we invest in the upskilling and development of our
people in order to ensure the continued success of the organisation. For more information, see
page 148.
More information is available in the Empowering our people section on page 112.
133 Prudential plc Annual Report 2025
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Indicator
Disclosure
The percentage of
employees trained by
gender and employee
category
B3.1
Percentage of employees trained by gender
2025
2024
2023
Other^
100%
88%
0%
Male
100%
92%
99%
Female
100%
94%
99%
Percentage of employees trained by employee category
2025
2024
2023
Rank & file
99%
96%
98%
Middle level
99%
88%
99%
Top level
99%
77%
99%
^ Includes workforce who prefer non-disclosure or gender neutral
The average training hours
completed per employee by
gender and employee
category
Note: The total training
hours per employee is likely
to far exceed this as the
number of hours that
employees take to
complete their non-
mandatory training courses
are not wholly captured in
our system.
B3.2
Average training hours completed per employee by gender
2025
2024
2023
Male
14.6%
14.5%
14.8%
Female
14.8%
16.5%
14.1%
Other^
3.7%
3.7%
N/A
Average training hours completed per employee by employee category
2025
2024
2023
Top level
11.0
13.9
16.7
Middle level
17.9
15.8
15.3
Rank & file
13.4
15.6
13.9
^ Includes workforce who prefer non-disclosure or gender neutral
Information on: (a) the
policies; and (b) compliance
with relevant laws and
regulations that have a
significant impact on the
issuer relating to
preventing child and forced
labour
B4
We are committed to ensuring that slavery, human trafficking, child labour or any other abuse of
human rights has no place in our organisation or supply chain.
The nature of our business means that main risk would be in our supply chain. More information is
available in the Good governance and responsible business practices section on page 113, and in
the Responsible procurement practices and Combating modern slavery sections of the
Sustainability Report on pages 32 and 50.
Description of measures to
review employment
practices to avoid child and
forced labour
Description of steps taken
to eliminate such practices
when discovered
B4.1,
B4.2
We believe in supporting human rights and acting responsibly and with integrity in everything we
do. These are also reflected within our Group Code of Conduct, which sets out the Group’s values
and expected standards of behaviour for all employees, and in our Group Third-Party Supply and
Outsourcing Policy, which describes how we work with suppliers.
The nature of our business means that main risk would be in our supply chain. More information is
available in the Good governance and responsible business practices section on page 112, and in
Responsible procurement practices and Combating modern slavery sections of the Sustainability
Report on pages 32 and 50.
Policies on managing
environmental and social
risks of the supply chain
B5
Our Group Code of Conduct outlines the values and standards that are required by each of our
suppliers. Our Group Third-Party Supply and Outsourcing Policy is core to our supply chain
governance and our responsible supplier guidelines cover a range of ESG topics. More
information is available in the Responsible procurement practices section of the Sustainability
Report on page 32.
Number of suppliers by
geographical region
B5.1
2025#
2024
Asia
5,558
6,537
Africa
821
1,177
Europe & US
218
141
Group
6,589†
7,569
# 12 months of data as of 1 January 2025 and 31 December 2025.
Group amount represents the number of unique suppliers across the Group, it does not equate to the sum of
suppliers from Asia, Africa, and Europe/US in 2025, as they represent the number of unique suppliers per region.
134 Prudential plc Annual Report 2025
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Indicator
Disclosure
Description of practices
relating to engaging
suppliers, number of
suppliers where the
practices are being
implemented, and how
they are implemented and
monitored
B5.2
In 2025, the Group's third-party risk assessment platform, Coupa Risk Assess, continued to
strengthen our visibility of third-party risks such as information and technology security concerns,
data privacy, anti-bribery and corruption and business continuity and resiliency risks. Through this
system, we also issue due diligence questionnaires aligned to the principles of the responsible
supplier guidelines.
More information is available in the Responsible procurement practices section of the
Sustainability Report on page 32.
Description of practices
used to identify
environmental and social
risks along the supply
chain, and how they are
implemented and
monitored
B5.3
More information is available in the Responsible procurement practices and Combating modern
slavery sections of the Sustainability Report on pages 32 and 50.
Description of practices
used to promote
environmentally preferable
products and services when
selecting suppliers, and
how they are implemented
and monitored
B5.4
In line with the Group Third-Party Supply and Outsourcing Policy, we have introduced responsible
supplier guidelines. Our responsible supplier guidelines cover a range of ESG topics. More
information is available in the Responsible procurement practices section of the Sustainability
Report on page 32.
Information on: (a) the
policies; and (b) compliance
with relevant laws and
regulations that have a
significant impact on the
issuer relating to health
and safety, advertising,
labelling and privacy
matters relating to
products and services
provided and methods of
redress
B6
Our Group Customer Conduct Risk Policy includes our Customer Conduct principles and sets out
the core values and standards that the Group expects all employees and persons acting on behalf
of it to observe. More information is available in the Meeting the changing needs of our
customers section on page 112.
Our Group Data Policy defines how we should manage data throughout its life cycle and employ
the technology best suited for the business use cases. More information is available on page 149.
Our Group Information Security and Privacy Policy governs the protection of data and complies
with the General Data Protection Regulation. More information is available on page 149.
Percentage of total
products sold or shipped
subject to recalls for safety
and health reasons
B6.1
As a life insurer, this is not applicable to our business.
Number of products and
service-related complaints
received and how they are
dealt with
B6.2
17,994 (2024: 19,492)
In 2025, complaints per 1,000 policies maintained at 1 (2024: 1 complaint per 1,000 policies in
force).
More information on how we deal with customer complaints is available on page 49 of the
Sustainability Report.
Description of practices
relating to observing and
protecting intellectual
property rights
B6.3
Prudential’s brands, being the Prudential and Eastspring names and the Face of Prudence, are
considered as our intellectual property. These are protected by a comprehensive process to
maintain registered trademarks in the brand across all of the markets in which we operate. This is
supported by a brand Co-existence Agreement with Prudential Financial and M&G plc. Where we
see infringements of our brand, we take active steps to enforce our rights against third parties.
Description of quality
assurance process and
recall procedures
B6.4
A description of our quality assurance procedures, including our approach to responsible product
development, is available in the Meeting the changing needs of our customers section of the
Sustainability Report on page 48.
As a life insurer, product recall procedures are not relevant to our business.
Description of consumer
data protection and
privacy policies, and how
they are implemented and
monitored
B6.5
Our Group Data Policy defines how we should manage data throughout its life cycle and employ
the technology best suited for the business use cases. More information is available on page
149.
Our Group Information Security and Privacy Policy supports our resilient information security
programme across the organisation and our commitment to protecting the data entrusted to us
by customers. It also governs the protection of data and complies with the General Data
Protection Regulation. More information is available on page 149.
135 Prudential plc Annual Report 2025
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Indicator
Disclosure
Information on: (a) the
policies; and (b) compliance
with relevant laws and
regulations that have a
significant impact on the
issuer relating to bribery,
extortion, fraud and money
laundering
B7
More information on the following policies is available on page 149:
Group Financial Crime Risk Policy
Anti-Money Laundering and Sanctions Policy
Group Speak Out and Investigations Policy
In 2025, there were no confirmed instances of non-compliance in relation to such laws and
regulations that would have a significant impact on the Group.
Number of concluded legal
cases regarding corrupt
practices brought against
the issuer or its employees
during the reporting period
and the outcomes of the
cases
B7.1
Nil (2024: nil)
Description of preventive
measures and
whistleblowing procedures,
and how they are
implemented and monitored
B7.2
More information is available in the Whistleblowing section of the Sustainability Report on page
51.
Description of anti-
corruption training provided
to directors and staff
B7.3
We provide training to our staff to ensure that they are familiar with international standards and
best practice, as well as to equip them to implement our policies in their respective markets.
Training completion levels are monitored throughout the year.
Policies on community
engagement to understand
the needs of the
communities where the
issuer operates and to
ensure its activities take into
consideration the
communities’ interests
B8
Prudence Foundation ensures that its investments and activities align with the Group's values by
adhering to the Sustainability Policy. This policy covers how we are committed to working with
the communities in which we operate as active and supportive members. It also outlines our
strategy for investing in the community and how we make investments and report against them.
It is our policy to refrain from making political or religious donations, and we do not contribute to
political parties or incur political expenditure, as defined by the United Kingdom Political Parties,
Elections and Referendums Act 2000. We follow the Corporate Social Responsibility and
Sponsorship Anti-bribery and Corruption guidelines to ensure that its programmes and activities
are not exploited for sales opportunities.
Focus areas of contribution
B8.1
Total Cash contribution by area of focus %
2025
2024
2023
Education
42%
48%
57%
Social and welfare
36%
36%
30%
Environment
1%
2%
2%
Cultural
0%
0%
0%
Other
3%
5%
4%
Emergency relief
17%
4%
3%
Health
1%
5%
4%
Economic development
0%
1%
0%
Payroll giving
0%
0%#
0%#
# While each rounds to 0% on an individual line basis, the sum of environment, cultural, and
payroll giving contributes to 1% in total.
Total Cash contribution by region %
2025
2024
2023
Asia
99%
95%
95%
United Kingdom
0%
0%
0%
Africa
1%
5%
5%
Resources contributed to the
focus area
B8.2
Over the course of 2025, Prudential invested a total of $16.1 million (2024: $12.5 million) in
community programmes through the Prudence Foundation – our community investment arm –
and other community programmes led by our local markets. It showed our continued
commitment to bringing our sustainability goals to life with action and investment in the
communities we operate in.
More information is available in the Building resilient communities section in the Sustainability
Report on page 21.
136 Prudential plc Annual Report 2025
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SASB Insurance Standard
SASB topic
Accounting metric
Code
Disclosure
Transparent
Information and
Fair Advice for
Customers
Total amount of
monetary losses as a
result of legal
proceedings
associated
with marketing and
communication of
insurance product-
related information
to new and returning
customers
FN-IN-270a.1
$0m (2024: $0m)
Complaints-to-claims
ratio
FN-IN-270a.2
Total number of complaints received/total claims raised x 1,000 =6 (2024: 7)
Prudential believes that this metric is less applicable to the life insurance sector, and
that a more appropriate metric is the number of complaints per 1,000 policies in
force, which has improved to 1 (2024: 1 complaints per 1,000 policies in force).
Customer retention
rate
FN-IN-270a.3
88% (2024: 87%)
Description of
approach to
informing customers
about products
FN-IN-270a.4
More information on the way we communicate with customers and our approach
to responsible marketing is available in the Meeting the changing needs of our
customers section of the Sustainability Report on page 48.
Policies Designed
to Incentivise
Responsible
Behaviour
Description of
approach to
incorporation of
environmental,
social, and
governance (ESG)
factors in investment
management
processes and
strategies
FN-IN-410a.2
We integrate ESG factors into all our investment decisions. This complements the
traditional financial analysis we conduct, in order to better manage risk and
generate sustainable long-term returns for our customers. ESG integration applies
to the entire investment process, and all relevant Group investment teams are
expected to demonstrate how ESG considerations are embedded into investment
decisions.
This includes our asset manager Eastspring Investments, whose Responsible
Investment Policy contains more detail on how it aligns with that of Prudential
Group, while also allowing flexibility for the investment strategies of third-party
clients (ie non-Prudential clients).
Net premiums
written related to
energy efficiency
and low-carbon
technology
FN-IN-410b.1
As a life insurer, this metric is not applicable to our business.
Discussion of
products and/or
product features
that incentivise
health, safety, and/
or environmentally
responsible actions
and/or behaviours
FN-IN-410b.2
Our Health business focuses on medical treatment cover and reimbursement and
other protection products such as life and critical illness policies. Our priorities
include offering integrated health propositions to address customers’ evolving
healthcare needs. We continue working to strengthen our healthcare capabilities
across underwriting, claims, provider management and health analytics.
137 Prudential plc Annual Report 2025
SASB Insurance Standard continued
SASB Topic
Accounting metric
Code
Disclosure
Environmental
Risk Exposure
Probable maximum loss (PML)
of insured products from
weather-related natural
catastrophes
FN-IN-450a.1
As a life insurer, this metric is not applicable to our business.
Total amount of monetary
losses attributable to insurance
payouts from (1) modelled
natural catastrophes and
(2) non-modelled natural
catastrophes, by type of event
and geographic segment (net
and gross of reinsurance)
FN-IN-450a.2
As a life insurer, this metric is not applicable to our business.
Description of approach
to incorporation of
environmental risks into
(1) the underwriting process for
individual contracts
and (2) the management
of firm-level risks and
capital adequacy
FN-IN-450a.3
Our annual review process monitors potential climate-change impacts that
may affect morbidity, mortality, and persistency levels across different
regions. We then consider how these factors may impact our products. We
also analyse the distribution of our customers across these various locations
to assess their vulnerability to extreme climate events in order to improve
our understanding of both our exposure, and that of our customers, to
climate risks.
As a life and health insurer, we recognise the potential for climate change
and government policies to impact the assumptions underlying our
underwriting liabilities. Currently, we believe there is insufficiency of and
uncertainty in data that would allow us to reliably use these assumptions for
the valuation of our underwriting liabilities. Thus, the Group’s assumptions
for our life and health insurance business currently do not include additional
assumptions related to the impacts of climate change. We will continue to
engage with our regular experience analysis, to engage with reinsurers and
monitor relevant academic studies. If material changes occur, we will
consider the financial impacts of climate-related risks on our insurance
liabilities.
Systemic Risk
Management
Exposure to derivative
instruments by category:
(1) total potential exposure
to non-centrally cleared
derivatives, (2) total fair value
of acceptable collateral posted
with the Central Clearinghouse,
and (3) total potential exposure
to centrally cleared derivatives
FN-IN-550a.1
(1) Total potential exposure to non-centrally cleared derivatives
$50.917m
(2) Total fair value of acceptable collateral posted with the Central
Clearinghouse
Nil
(3) Total potential exposure to centrally cleared derivatives
Nil
Activity Metric
Total fair value of securities
lending collateral assets
FN-IN-550a.2
$28.9m
Description of approach to
managing capital and liquidity-
related risks associated with
systemic non-insurance
activities
FN-IN-550a.3
A description of our approach is covered in the Risk section, under the
discussion of the Group’s principal risks on page 59.
Number of policies in force, by
segment: (1) property and
casualty, (2) life,
(3) assumed reinsurance
FN-IN-000.A
Total policies in force, all in life segment:
16,582,530 (2024: 17,318,800)
138 Prudential plc Annual Report 2025
Reference tables continued
Managing climate-related risks and opportunities index
Item
Prudential Group response
Location
Governance
HKEX Listing Rules Appendix C2, paragraph 19; TCFD 1(a-b), 3(a-b), 4(a)
a. Describe the Board’s oversight of climate-related risks and opportunities
The processes and
frequency by which the
Board and committees
are informed about
climate-related issues
In line with both TCFD and S2, we outlined in located sections that the Board-level
Sustainability Committee oversees sustainability strategy, including on environment
and climate-related risks and opportunities, in collaboration with other Board-level
committees and supported by management-level committees.
Prudential treats climate risk as a thematic cross-cutting risk type, with the potential
to impact or amplify multiple existing risks that we manage.
For S2, we additionally clarified that Prudential plc’s Board includes members with
diverse expertise including sustainability, risk management, finance and regulatory
compliance and the training Board members received in 2025; as well as the multi-
disciplinary approach applied in our Group governance manual and committee
structures.
Sustainability governance
on page 115
Identifying climate-related
risks on page 116
Risk governance on page
56
How the Board and
committees incorporate
climate-related issues
into decision-making
In line with both TCFD and S2, we explained in located section that sustainability
matters, including climate-related risks and opportunities, are overseen by the Board,
which is responsible for determining overall strategy and prioritisation of key focus
areas.
Sustainability governance
on page 115
How the Board monitors
and oversees progress
against climate-related
goals and targets
In line with both TCFD and S2, we outlined the frequency of meetings at the Board-
level Sustainability Committee, and the topics discussed in the meeting agenda,
which include Prudential’s Climate Transition Plan, geopolitical-risks and impact on
Sustainability and sustainability-linked remuneration, and progress against our
climate targets.
Sustainability governance
on page 115
b. Describe management’s role in assessing and managing climate-related risks and opportunities
Climate-related
responsibilities and
accountability
In line with both TCFD and S2, we outlined in the located sections the composition
and responsibility of the Group Executive Sustainability Committee (GESC), which met
4 times in 2025 to discuss climate-related strategy. Furthermore, we explained the
governance of the metrics related to sustainability and how they are integrated with
the long-term incentive programme of Prudential.
Sustainability governance
on page 115
Organisational structure
In line with both TCFD and S2, we outlined in the located section the climate-related
organisational structure.
Management oversight on
page 115
Sustainability governance
organisation chart on page
103
How management is
informed about and
monitors climate-related
issues
In line with both TCFD and S2, we outlined in located section the management and
monitoring of sustainability via a multi-disciplinary approach with reliance on the
Group Governance Manual.
Our enterprise risk management process, which is how management is informed on
climate related matters, is described in the Risk governance section of the Annual
Report.
Management oversight on
page 115
Identifying climate-related
risks on page 116
Risk governance on page
56
139 Prudential plc Annual Report 2025
Managing climate-related risks and opportunities continued
Item
Prudential Group response
Location
Strategy
HKEX Listing Rules Appendix C2, paragraphs 20-26; TCFD 2(a-c), 4(a)
a. Describe the climate-related risks and opportunities the organisation has identified over the short, medium, and long term
Definition of short-,
medium-, and long-term
time horizons
In line with both TCFD and S2, we have defined the relevant short-, medium-, and
long-term time horizons in the located section.
Assessing climate-related
risks on page 116
Climate-related issues
potentially arising in
each time horizon
In line with TCFD and S2, we have identified the specific climate-related issues that
could impact cash flow and access to finance or cost of capital potentially arising in
short-, medium- and long-term time horizons, and whether this risk could be a
physical or transition risk.
Assessing climate-related
risks on page 116
Processes used to
determine which risks
and opportunities could
have a material financial
impact on the
organisation
In line with TCFD and S2, we outlined the climate-related risks and opportunities that
could have a material financial impact on our organisation, as described in the
located sections.
Identifying climate-related
risks on page 116
Assessing climate-related
risks on page 116
Impact on assets on page
120
Impact on financial and
strategic planning on page
121
Identifying and responding
to climate-related
opportunities on page 123
Description of risks and
opportunities by sector
and/or geography
In line with TCFD and S2, we have identified specific risks and opportunities to our
investments, our operations (through the real-estate portfolio) and our insurance
products in the located sections. We also detail any impacts this could have on our
value chain, and the mitigation and adaptation actions we take to improve
operational resilience.
Impacts on assets on page
120
Impact on operations on
page 122
Impact on Insurance on
page 122
Impact on financial and
strategic planning on page
121
Impact on our operations
on page 122
140 Prudential plc Annual Report 2025
Reference tables continued
Managing climate-related risks and opportunities index continued
Item
Prudential Group response
Location
Strategy
b. Describe the impact of climate-related risks and opportunities on the organisation’s businesses, strategy, and financial
planning
How identified climate-
related issues have
affected our business,
strategy, and financial
planning
In line with TCFD and S2, we considered the impact on the following in the located
report sections:
Adaptation and mitigation activities;
Investment in research and development;
Operations; and
Access to capital.
We did not have major strategic acquisitions or divestments during the year, nor did
we find any items for which there is a high chance of a material adjustment within
the next annual reporting period.
Impact of climate-related
risks on our business on
page 119
Impact of climate-related
opportunities on page 125
Progress against our
climate-related targets on
page 127
Impact on access to capital
on page 122
How climate-related
issues serve as an input
to our financial planning
process
In line with TCFD and S2, climate-related issues serve as an input to our financial and
strategic planning, as described in the Impact on financial and strategic planning
section, while risks are prioritised using the processes described in The Group’s
principal risks and the Risk governance sections.
For S2, we outline how our financial position is expected to change, as driven by
changes in the value of assets, operations and insurance products, in the located
sections.
For assets, we describe our use of modelling tools to observe underlying drivers of
potential short- and medium-term impacts to the investment portfolio, as related to
transition and physical risks.
For liabilities, the reasonable information relief is being utilised as there is shortage
of reasonable and supportable information that is available at the reporting date
without undue cost or effort.
Impact on financial and
strategic planning on page
121
Current financial impacts
on assets on page 120
The Group’s principal risks
on page 59
Risk governance on page
56
Impact of climate-related
opportunities on page 125
Impact on assets on page
120
Impact on our operations
on page 125
Impact on insurance
liabilities on page 122
The impact of climate-
related issues on
financial performance
In line with TCFD and S2, we assess the potential impact of climate-related issues on
our financial performance, as described in Impact of climate-related risks on our
business across investments, operations and insurance.
We also outline our annual review of strategy and financial planning process. These
are part of usual business activities and consider stresses independent of climate
change. Such results, combined with insights gained from climate-scenario testing,
provide additional visibility on the potential impact of climate-related issues on
financial performance. These are outlined in the Impact on financial and strategic
planning section.
For S2, the impact of climate change on Prudential’s current financial position,
financial performance and cash flows for the reporting period, is outlined for assets,
operations and in the Current financial effects section.
Impact of climate-related
risks on our business on
page 119
Impact on financial and
strategic planning  on page
121
Current financial effects on
page 119
Our plans for
transitioning to a low-
carbon economy
In line with TCFD and S2, we have made GHG emissions reduction commitments
and have outlined our potential ways of achieving these goals, as described in the
located section and in our Climate Transition Plan.
Progress against our
climate-related targets on
page 127
How climate-related risks
and opportunities are
factored into relevant
investment strategies
In line with TCFD and S2, we outline the usage of strategic asset allocation process to
factor in climate-related risks and opportunities, as described in the Impact on
strategic asset allocation section. We pursue these opportunities through our
responsible investment approach, as described in our Group Responsible Investment
Policy.
Impact on strategic asset
allocation on page 65
141 Prudential plc Annual Report 2025
Managing climate-related risks and opportunities index continued
Item
Prudential Group response
Location
Strategy
c. Describe the resilience of the organisation’s strategy, taking into consideration different climate-related scenarios,
including a 2°C or lower scenario
Guidance for all sectors
How our strategy is
resilient to climate-
related risks and
opportunities
In line with TCFD and S2, we outline our assessment of the resilience of our strategy
and financial plan against four different climate scenarios and have confidence that
they remain viable, as described in the Impact on our businesses, strategy and
financial planning section. The assessment considered scenarios both 2°C or lower
and with increased physical climate-related risks, as described in the Climate-related
scenario analysis section.
Impact on financial and
strategic planning on page
121
Climate-related scenario
analysis on page 118
How our strategy will be
affected by climate-
related risks and
opportunities
In line with TCFD and S2, we recognise that our business purpose and strategy allows
us to generate climate-related opportunities (including our investments and products
and services) for the Group, as described in the sections located. We also identify
climate-related risks that affect our strategy, as described in the sections identified.
Impact of climate-related
opportunities on page 125
Identifying climate-related
risks on page 116
Managing, monitoring and
responding to climate-
related risks on page 117
Impacts on assets on page
120
Impact on operations on
page 122
Impact on Insurance on
page 122
How our strategy might
change to address
potential risks and
opportunities
We recognise that our business purpose and strategy allows us to generate climate-
related opportunities (including our investments and products and services) for the
Group, as described in the Identifying and responding to climate-related
opportunities section. 
Our strategy may also be impacted by climate-related risks, as described in
Identifying and assessing climate-related risks section, and we assess and manage
these risks, as described in the Managing, monitoring and responding to climate-
related risks section.
Identifying and responding
to climate-related
opportunities on page 123
Identifying climate-related
risks on page 116
Managing, monitoring and
responding to climate-
related risks on page 117
A description of the
climate-related scenarios
used
We use climate-related scenarios, including below 2°C scenarios, as described in the
Climate-related scenario analysis section. We identified the related time horizons, as
set out in the Assessing climate-related risks section.
Climate-related scenario
analysis on page 118
Assessing climate-related
risks on page 116
A description of how
climate-related scenarios
are used, such as to
inform investments in
specific assets
In line with TCFD and S2, we outline our strategic asset allocation process to inform
investments in specific assets, as described in the Impact on strategic asset
allocation section. The climate-related scenarios we use in the strategic asset
allocation process are described in the Climate-related scenario analysis section. We
pursue these opportunities through our responsible investment approach, as
described in our Group Responsible Investment Policy.
Impact on strategic asset
allocation on page 121
Climate-related scenario
analysis on page 118
142 Prudential plc Annual Report 2025
Reference tables continued
Managing climate-related risks and opportunities index continued
Item
Prudential Group response
Location
Risk management
HKEX Listing Rules Appendix C2, paragraphs 27; TCFD 3(a-c)
a. Describe the organisation’s processes for identifying and assessing climate-related risks
Risk management
processes for identifying
and assessing climate-
related risks
In line with TCFD and S2, we outlined in located section that we have established
enterprise risk management processes in place for determining the relative
significance of climate-related risks in relation to other risks, as described in the ‘The
Group’s principal risks and Risk governance sections.
For S2, we additionally clarified in section ‘Climate-related scenario analysis’ the
various tools and data assumptions utilised in forward-looking assessment of climate
risks on different parts of the Company’s portfolio and how they are based on
decarbonisation pathways.
Assessing climate-related
risks on page 116
Managing, monitoring and
responding to climate-
related risks on page 117
The Group’s principal risks
on page 59
Risk governance on page 56
Climate-related scenario
analysis on page 118
Whether and how the
issuer uses climate-
related scenario analysis
to inform its
identification of climate-
related risks and
opportunities (S2)
For S2, we have provided additional details of the selected scenario methodologies
appropriate to the size, nature and complexity of our organisation and how the tools
applied to both the Investment and Operational portfolios utilise aligned scenarios
from both the Network for Greening the Financial System (NGFS), as well as United
Nations Intergovernmental Panel on Climate Change (IPCC).
Climate-related scenario
analysis on page 118
Managing, monitoring and
responding to climate-
related risks on page 117
Existing and emerging
regulatory requirements
related to climate
change
In line with both TCFD and S2, we consider existing and emerging regulatory
requirements related to climate change, as described in located sections.
Assessing climate-related
risks on page 116
Managing, monitoring and
responding to climate-
related risks on page 117
Processes for assessing
the likelihood,
magnitude and scope of
identified climate-
related risks and
opportunities and
whether the company
has changed the
processes used compared
to prior reporting period
For both TCFD and S2, we have outlined processes for assessing the size and scope
of climate-related risks, as described in the located sections.
For S2, additional disclosures around opportunities (related to Financing the
Transition, and our insurance products) are outlined in our Impact on assets, and
Identifying and responding to climate-related opportunities sections.
See Risk governance section in the Annual Report and Accounts for general
discussion of risk review processes and systems at Group level.
Managing, monitoring and
responding to climate-
related risks on page 117
Impact on assets on page
125
Identifying and responding
to climate-related
opportunities on page 123
Risk governance on page 56
Engagement activity
with investee companies
We have adopted an active and impactful approach to asset ownership, which
emphasises direct and constructive dialogue with investee companies on sustainability
and governance issues, as described in the Responsible investment section.
Responsible investment on
page 110
b. Describe the organisation’s processes for managing climate-related risks
Managing climate-
related risks
We have processes for managing and prioritising climate-related risks, as described in
the Assessing climate-related risks section, and the Managing and responding to
climate-related risks section.
These are also described in the The Group’s principal risks and Risk governance
sections in the Annual Report and Accounts.
Assessing climate-related
risks on page 116
Managing, monitoring and
responding to climate-
related risks on page 117
The Group’s principal risks
on page 59
Risk governance on page 56
Positioning of our total
portfolio with respect to
the transition to a low-
carbon energy supply,
production, and use
We have implemented decarbonisation targets to prepare the portfolio for the
transition to a low-carbon economy, as described in the Progress against our climate-
related targets section.
We have developed our responsible investment policy, including our six
implementation strategies, to actively manage our portfolio’s positioning, as
described in the Group Responsible Investment Policy.
Progress against our
climate-related targets' on
page 127
143 Prudential plc Annual Report 2025
Managing climate-related risks and opportunities index continued
Item
Prudential Group response
Location
Risk management
c. Describe how processes for identifying, assessing, and managing climate-related risks are integrated into the
organisation’s overall risk management
Integrating climate-
related risks into our
overall risk management
We identify, assess and manage climate-related risks, as described in the ‘Assessing
climate-related risks’ section, and the Managing and responding to climate-related
risks section. These risks are integrated into our risk management framework, as
described in the System of governance and Risk governance sections.
Assessing climate-related
risks on page 116
Managing and responding
to climate-related risks on
page 63
System of governance on
page 56
The risk management cycle
on page 58
Metrics and targets
HKEX Listing Rules Appendix C2, paragraphs 28-41; TCFD 2(a-c), 4(a-c)
a. Disclose the metrics used by the organisation to assess climate-related risks and opportunities in line with its strategy and
risk management process
Key metrics used to
measure and manage
climate-related risks and
opportunities
We use a suite of key metrics to measure and manage climate-related risks and
opportunities, as described in the Climate-related metrics section, including absolute
and intensity metrics.
The following metrics are provided:
Absolute Scope 1, Scope 2, Scope 3 in the Climate-related metrics section;
Proportion of executive management remuneration linked to climate
considerations in the Directors’ remuneration report.
We describe the following qualitatively:
Amount and extent of assets or business activities vulnerable to transition and
physical risks in the Impact on assets section and Impact on our operations
sections
Proportion of revenue, assets, or other business activities aligned with climate-
related opportunities in the Identifying climate-related opportunities section; and
Amount of capital expenditure, financing, or investment deployed toward climate-
related risks and opportunities in the Impact of climate-related opportunities
section
Progress against our
climate-related targets on
page 127
Climate-related metrics on
pages 128-129
Directors’ remuneration
report on page 208
Impacts on assets on page
120
Impact on our operations
on page 122
Identifying climate-related
opportunities on page 125
Impact of climate-related
opportunities on page 125
Metrics on climate-
related risks associated
with water, energy, and
waste management
We provide, where relevant and applicable, metrics on climate-related risks
associated with water, energy, and waste management in the Hong Kong Stock
Exchange requirements section.
Hong Kong Stock Exchange
requirements on page 134
How performance
metrics are incorporated
into remuneration
policies
We incorporate climate-related performance metrics, as described in the Directors’
remuneration report section.
Directors’ remuneration
report on page 208
The internal carbon
prices we use as well as
climate-related
opportunity metrics
We use carbon prices in our scenario testing, as described in the Carbon prices used
in scenario testing section.
Carbon prices used in
scenario testing on page
119
'
144 Prudential plc Annual Report 2025
Reference tables continued
Managing climate-related risks and opportunities index continued
Item
Prudential Group response
Location
Metrics used to assess
climate-related risks and
opportunities
We provide the metrics used to assess climate-related risks in the Climate-related
metrics section. We discuss qualitatively the climate-related risk management
process in the Assessing climate-related risks section, and the Managing, monitoring
and responding to climate-related risks section, as well as opportunities from
products and services designed for a lower-carbon economy in the Identifying and
responding to climate-related opportunities section.
Progress against our
climate-related targets on
page 127
Climate-related metrics on
pages 128-129
Assessing climate-related
risks on page 116
Managing, monitoring and
responding to climate-
related risks on page 117
Identifying and responding
to climate-related
opportunities on page 123
Metrics for historical
periods
We provide historical metrics in the Progress against our climate-related targets
section and the Climate-related metrics section, so as to allow for trend analysis.
Progress against our
climate-related targets on
page 127
Climate-related metrics on
pages 128-129
Forward-looking metrics
We qualitatively discuss forward-looking metrics in the Forward-looking metrics
section.
Forward-looking metrics on
page 128
Methodologies used to
calculate or estimate
climate-related metrics
We describe the methodologies used to calculate our climate-related metrics in our
Basis of Reporting, so as to provide a single consistent description of the
methodologies.
Our Scope 1 and Scope 2
GHG emissions and
appropriate Scope 3 GHG
emissions
We provide our Scope 1, Scope 2 and relevant Scope 3 GHG emissions in the
Climate-related metrics section.
Climate-related metrics on
pages 128-129
Metrics used to assess
climate-related risks and
opportunities in each
fund or investment
strategy
Weighted average carbon intensity (WACI) is useful as a proxy for transition risk
within our investment portfolio, as a higher WACI usually indicates a gap in
alignment with the goals of the Paris Agreement. Measuring WACI enables us to
compare the intensity of emissions for different portfolios and assess improvements
over time. More information can be found in the Climate-related metrics section.
Climate-related metrics on
pages 128-129
Metrics considered in
investment decisions and
monitoring
We use a suite of key metrics to assess climate-related risks and opportunities as well
as for investment decisions and monitoring, as described in the Climate-related
metrics section, where we also provide information on how these metrics have
changed over time.
Climate-related metrics on
pages 128-129
Description of the extent
to which assets we own
and our funds and
investment strategies,
where relevant, are
aligned with a well below
2°C scenario
We qualitatively describe implied temperature rise, which can be used to describe the
extent to which assets, funds and investment strategies are aligned with a well below
2°C scenario, in the ‘Climate-related metrics’ section.
Forward-looking metrics on
page 128
Indication of which asset
classes are included
The asset classes included are detailed in our Basis of Reporting.
145 Prudential plc Annual Report 2025
Managing climate-related risks and opportunities index continued
Item
Prudential Group response
Location
Metrics and targets
b. Disclose Scope 1, Scope 2, and, if appropriate, Scope 3 greenhouse gas (GHG) emissions, and the related risks
How we calculate our
Scope 1, Scope 2 and
Scope 3 GHG emissions
We calculate our GHG emissions in line with the GHG Protocol methodology, as
described in our Basis of Reporting, so as to provide a single consistent description of
the methodologies. We provide our full breakdown of Scope 1, Scope 2 and relevant
Scope 3 GHG emissions, including industry-specific efficiency ratios, in the Climate-
related metrics section.
Climate-related metrics on
pages 128-129
Our historical GHG
emissions and associated
metrics, a description of
the methodologies
We provide metrics for historical periods to allow for trend analysis in the Climate-
related metrics section. We describe the methodologies used to calculate the metrics
in our Basis of Reporting, so as to provide a single consistent referable description of
the methodologies. We describe the trends associated with our performance as
relevant for the reporting period.
Climate-related metrics on
pages 128-129
Disclosure of GHG
emissions for assets we
own and the weighted
average carbon intensity
(WACI)
We disclose the GHG emissions and WACI for our investment portfolio, as defined in
our Basis of Reporting, in the Climate-related metrics section. The emissions are
calculated in line with the PCAF Standard, as described in our Basis of Reporting, so
as to provide a single consistent referable description of the methodologies.
Climate-related metrics on
pages 128-129
Other carbon
footprinting metrics we
believe are useful for
decision-making
We qualitatively discuss other carbon footprinting metrics which we believe can be
useful for decision-making, including forward-looking metrics, in the ‘Climate-related
metrics‘ section.
See our separate Basis of Reporting document for how our greenhouse gas emissions
and key environmental performance calculation methodologies account for relevant
industry-based factors
We do not set or derive sectoral decarbonisation targets, and our targets were not set
based on the sectors we invest in. 
We are currently assessing market integrity frameworks and verification schemes to
ensure any future use of credits aligns with international best practice. As this work is
ongoing, we are unable to provide details on verification schemes, credit types, or
permanence assumptions at this stage and will outline our work plan for developing
these capabilities in subsequent reporting periods.
Climate-related metrics on
pages 128-129
c. Describe the targets used by the organisation to manage climate-related risks and opportunities and performance against
targets
Key climate-related
targets
We have set key climate-related targets to assess our progress made. These goals are
informed by the latest international commitment and agreement on climate change.
See our separate Basis of Reporting document for more details on our greenhouse
gas emissions reduction targets and key environmental performance calculation
methodologies, including objectives, baseline year and timeframe,  reporting scope,
absolute or intensity-based, etc.
Targets and progress on
pages 101-102
Progress against our
climate-related targets on
page 127
Climate-related targets on
pages 128-129
Interim targets
We disclose our interim targets in aggregate in the Targets and progress section,
Progress against our climate-related targets section, and climate-related metrics
section. These also include the associated medium-term and long-term targets.
Targets and progress on
pages 101-102
Progress against our
climate-related targets on
page 127
Climate-related targets on
pages 128-129
Description of the
methodologies used to
calculate targets and
measures
We describe the methodologies used to calculate targets and measures in our Basis
of Reporting, so as to provide a single consistent referable description of the
methodologies. We also disclose information on our approach in setting, reviewing,
and monitoring progress against each target.
The WACI emissions reduction target we have set is aligned with industry standards
and best practice, through the Net Zero Asset Owners Alliance (NZAOA).
We do not have any revisions against our greenhouse gas emissions reduction
targets to report.
Climate-related metrics on
pages 128-129
146 Prudential plc Annual Report 2025
Reference tables continued
Managing climate-related risks and opportunities index continued
Item
Prudential Group response
Location
Climate-related transition risks - HKEX Listing Rules Appendix C2, paragraph 30
Description of the
amount and percentage
of assets or business
activities vulnerable to
climate-related transition
risks
In line with S2, we disclose that our financial position is largely driven by the market
value of our investments offset by the IFRS 17 valuation of our insurance liabilities.
In assessing the impact of climate change, we have therefore focused on the impact
to assets in our in-scope Investment Portfolio. We also have assessed the potential
effects of climate-related risks on our financial performance, position and cashflows
but certain effects from climate-related health risks cannot be identified with
reasonable certainty due to data limitations and emerging methodologies, Similarly,
while we disclose the overall impact from climate scenario analysis for investments
and operations, current limitations in the underlying modelling approach indicate
that further analysis is needed before additional quantification can be provided. For
these, we have provided qualitative disclosures and outlined our roadmap for future
enhancements. These include system upgrades, expanded data governance, and
deeper engagement with our local businesses and regulators.
Impact to our assets on
page 120
Scope, compliance and
basis of preparation on
page 114
Climate-related physical risks - HKEX Listing Rules Appendix C2, paragraph 31
Description of the
amount and percentage
of assets or business
activities vulnerable to
climate-related physical
risks
In line with S2, we disclose our completion of energy audits and assessments at 30
sites across our Asia Pacific portfolio and used this information to provide informed
guidance to our local businesses on implementing appropriate energy conservation
measures across the property portfolio. Whilst these energy saving measures will
deliver some operational cost savings through energy efficiency, these are
anticipated to be relatively immaterial compared to our overall operational costs. We
will reassess this in the next reporting year and report any financial effects if
material.
Current financial impacts
on operations on page 120
Climate-related opportunities - HKEX Listing Rules Appendix C2, paragraph 32
Description of the
amount and percentage
of assets or business
activities aligned with
climate-related
opportunities
In line with S2, we disclose that we currently have $1.5 billion of our portfolio as
Financing the Transition investments. We actively look for new investments that are
aligned with our framework across locations and sectors as this is dependent on
evolving market conditions. Through our assessment of business activities, we also
found that increases in mortality and morbidity due to air quality may impact our
liabilities and therefore result in higher claims incidence, particularly for morbidity
and in the long term. We see opportunities to make an impact in the countries we
currently insure which we have identified with high vulnerability to morbidity risk due
to poor air quality. However, we are unable to quantify the effects of climate on
morbidity and mortality risks on our Life & Health book, due to evolving
methodologies and high levels of data measurement uncertainties today. We expect
to develop a more comprehensive view of our select business activities aligned with
climate-related opportunities – and any relevant anticipated financial effects – in
due course.
Current financial impact on
assets on page 120
Impact on insurance
liabilities on page 122
Capital deployment - HKEX Listing Rules Appendix C2, paragraph 33
Description of capital
expenditure, financing or
investment deployed
towards climate-related
risks and opportunities
In line with S2, we disclose that we currently have $1.5 billion of our portfolio as
Financing the Transition investments. We actively look for new investments that are
aligned with our framework across locations and sectors as this is dependent on
evolving market conditions. Through our assessment of business activities, we also
found that increases in mortality and morbidity due to air quality may impact our
liabilities and therefore result in higher claims incidence, particularly for morbidity
and in the long-term. We see opportunities to make an impact in the countries we
currently insure which we have identified with high vulnerability to morbidity risk due
to poor air quality. However, we are unable to quantify the effects of climate on
morbidity and mortality risks on our Life & Health book, or the financial impact of
climate risks on our Life & Health liabilities, due to evolving methodologies and high
levels of data measurement uncertainties today.We expect to develop a more
comprehensive view of our select business activities aligned with climate-related
opportunities – and any relevant anticipated financial effects – in due course.
Regarding our operations, we have partnered with relevant Prudential local life
businesses to develop tailored decarbonisation plans, which balance immediate
energy-saving measures with long-term carbon neutrality strategies.
Current financial impact on
assets on page 120
Impact on insurance
liabilities on page 122
Impact on our operations
on page 122
147 Prudential plc Annual Report 2025
Group-wide policies relating to our sustainability strategy
Sustainability pillars and
priorities
Group Governance Manual
Policy Owner
Simple and accessible
health and financial
protection
To ensure we treat our customers fairly, management of conduct risks is key.
Prudential mitigates conduct risk with robust controls, which are identified and
assessed through the Group’s conduct risk assessment, and regularly tested within its
monitoring programmes. The Group Customer Conduct Risk Policy includes our
Customer Conduct Principles, which set out the core values and standards that the
Group expects all employees and persons acting on behalf of it to observe, and which
further support our ESG strategy. These values and standards include specific
requirements regarding customers. In particular, the Group has committed to the
following principles:
1. Treat customers fairly, honestly and with integrity;
2. Provide and promote products and services that meet customer needs, are
clearly explained and that deliver the right value;
3. Maintain the confidentiality of our customer information;
4. Provide and promote high standards of customer service; and
5. Act fairly and promptly to address customer complaints and any errors we find.
Chief Executive Officer
Our Sustainability Policy encompasses community investment and environmental
aspects. We are committed to being active and supportive members of the
communities in which we operate, outlining our strategy for community investment
and reporting.
Chief Sustainability Officer
Responsible investment
The Group Investment Policy and its underlying standards articulate how
environmental, social and governance (ESG) considerations are integrated into
investment activities and processes in a consistent and coherent way. They describe
our approach to ensure voluntary external commitments and internal targets on
responsible investment are met and to ensuring the different objectives of responsible
investment are taken into consideration when making investment decisions in line
with our fiduciary duties to our policyholders and shareholders.
Chief Investment Officer
Sustainable business
The Group Remuneration Policy outlines our effective approach to appropriately
rewarding employees. It aligns incentives with business objectives and supports the
recruitment, retention, and motivation of high-calibre employees, in accordance with
our risk appetite and Group Reward Principles.
Chief Human Resources
Officer
148 Prudential plc Annual Report 2025
Reference tables continued
Group-wide policies relating to our sustainability strategy continued
Sustainability pillars and
priorities
Group Governance Manual
Policy Owner
Sustainable business
The Group Human Resources Policy outlines several key topics including, diversity
and inclusion, employee relations, learning, performance, recruitment,
discrimination and harassment, and talent.
As a responsible organisation, we are committed to fostering an inclusive workforce,
ensuring fair treatment, and valuing diversity in gender, age, ethnicity, disability,
sexual orientation, and background. We uphold a zero-tolerance stance on
discrimination and harassment, encouraging reporting through various channels.
Our recruitment processes are designed to be fair and unbiased, with clear principles
for consistency and oversight. We aim to attract and select top talent for immediate
and future success, ensuring a robust succession and talent pipeline supported by a
mature performance management crucial for consistent development and strategic
success.
From an employee relations perspective, we focus on engaging and motivating our
workforce, promoting positive relationships, and maintaining a good reputation. We
also ensure continuous, high-quality learning opportunities for skill development to
support the learning experience of staff.
Chief Human Resources
Officer
The Director’s Remuneration Policy sets out the principles and requirements for
determining the pay and benefits of the Executive Directors of the company. The
policy aims to align the remuneration of the Executive Directors with the interests of
shareholders, customers, and employees, as well as the strategic objectives and
values of the company. The policy covers various aspects of fixed and variable pay,
such as base salary, benefits, pension, annual bonus, and long-term incentives. The
policy also defines the roles and responsibilities of the Remuneration Committee,
the Board, and the shareholders in relation to remuneration governance and
approval. The policy is reviewed periodically and submitted to shareholders for a
binding vote at least every three years.
Chief Human Resources
Officer
The Group Sustainability Policy details our approach to understanding and
managing the Group’s direct environmental impact, including measurement,
monitoring, review, and reporting of our environmental performance.
Chief Sustainability Officer
Good governance and
responsible business
practices
The Group Code of Conduct reflects the broad ethical principles to assist our team
members on their decision-making. We recognise the importance of managing our
business responsibly at all levels of the Company. The Code of Conduct and our
policies and systems lay the foundation on which we set high standards across
fundamental issues, including setting expectations for suppliers, upholding human
rights, and supporting employee rights and wellbeing.
Chief Executive Officer
The Group Risk Framework describes the Group’s approach to risk management,
and the key arrangements and standards for risk management and internal control
that support the Group’s compliance with Group-wide statutory and regulatory
requirements.
Chief Risk and Compliance
Officer
The Group Fraud, Waste and Abuse Policy and the Group Anti-Bribery and
Corruption Policy outline key topics including anti-bribery and corruption, counter
fraud, and political donations. We are committed to upholding our values of
reputation, ethical behaviour, and reliability by prohibiting corruption and bribery in
our working practices. The policies support business units in developing effective
fraud risk management frameworks that meet regulatory requirements and protect
the interests of customers, shareholders, and employees. They aim to enhance
fraud detection, prevention, and investigation activities, providing a consistent
approach to tackling fraud and safeguarding the Group’s reputation and resources.
Additionally, the policies outline that we do not donate to political parties and
provide direction on reporting requirements to ensure compliance.
Chief Risk and Compliance
Officer
The Group Third-Party Supply and Outsourcing Policy covers how we manage and
oversee our third-party arrangements, through due diligence/selection criteria,
contractual requirements, the ongoing monitoring of such relationships and
reporting and escalation. Additionally, our policy considers the requirements of the
UK Modern Slavery Act and the principles of the UN’s Universal Declaration of
Human Rights.
Chief Financial Officer
149 Prudential plc Annual Report 2025
Group-wide policies relating to our sustainability strategy continued
Sustainability pillars
and priorities
GGM policies
Policy owner
The Group Anti-Money Laundering and Sanctions Policy outlines how we prohibit
money laundering or terrorism financing in our working practices, setting out how
we establish parameters to prevent this taking place across the organisation and
the commitment we have to comply with sanctions, laws and regulations by
screening, prohibiting or restricting business activity, and following up through
investigation.
Chief Risk and Compliance
Officer
Good governance and
responsible business
practices
The Group Speak Out and Investigations Policy establishes the system and controls
for whistleblowing within the Group. It provides a confidential reporting channel for
employees and stakeholders to raise concerns about unethical or illegal activities.
The policy aims to foster a culture of openness, honesty, and accountability,
ensuring compliance with local regulatory and statutory whistleblowing
requirements. It also protects individuals from retaliation when they report genuine
concerns through the Speak Out programme.
Additionally, the policy sets out the process for conducting investigations in line with
regulatory and legal obligations, while balancing the needs of a competitive
commercial organisation. The principles outlined are designed to enhance
commercial opportunities while minimising corporate risk.
Group General Counsel
The Group Operational Resilience Policy outlines the principles and requirements for
ensuring the security and resilience of the Group’s people, assets, and operations.
The policy covers various aspects of physical and travel security, health and safety,
and business continuity management. The policy also defines the roles and
responsibilities of different levels of governance and oversight within the Group, as
well as the processes for reporting, investigating, and responding to incidents and
crises. The policy aims to comply with relevant legal and regulatory obligations, as
well as to meet the demands of a competitive commercial organisation.
Chief Technology and
Operations Officer   
The Group Information Security and Privacy Policy support the business in
delivering customer outcomes, business strategy, and meeting legal and regulatory
requirements by maintaining a secure and adaptable environment. These policies
ensure the confidentiality, integrity, and availability of information systems and IT
assets, governing data protection in compliance with the General Data Protection
Regulation. Our information security standards underpin a resilient information
security programme across the organisation, reflecting our commitment to
protecting the data entrusted to us by customers.
Chief Technology and
Operations Officer   
The Group Data Policy is centred on the principle that data must be well governed
and effectively managed through its life cycle. The policy provides a data, business,
people and technology framework, which defines how we should manage data
throughout its life cycle and employ the technology best suited for the business use
cases.
Chief Technology and
Operations Officer   
The Group Tax Policy includes our processes to manage tax-related risk, by
identifying, measuring, controlling and reporting on issues considered an
operational, reputational or regulatory risk.
Chief Financial Officer
150 Prudential plc Annual Report 2025
Reference tables continued
Streamlined Energy and Carbon Reporting (SECR) report
Our 2025 energy consumption and GHG emissions are disclosed below in accordance with the SECR framework of the Companies Act 2006
(Strategic and Directors’ reports). No energy reduction projects were undertaken in the UK portfolio during 2025. Information on energy-
reduction initiatives across our Asian and African portfolio are included in the section on Managing our direct operational environmental
impacts.  More information on the methodologies used is available in the Basis of Reporting
2025
2024
2023
UK and offshore
Global (excluding
UK and offshore)
UK and offshore
Global (excluding
UK and offshore)
UK and offshore
Global (excluding
UK and offshore)
Emissions from activities for which the company
owns and controls, including combustion of fuel
and operation facilities (Scope 1) tCO2
28
1,703
29
1,533
80
2,027
Emissions from purchase of electricity, heat, steam
and cooling purchased for own use (Scope 2,
location based) tCO 2
53
15,437
67
16,901
119
18,215
Emissions from purchase of electricity, heat, steam
and cooling purchased for own use (Scope 2,
market-based) tCO 2e
7
4,035
7
5,766
26
12,292
Total gross Scope 1 and Scope 2 emissions
(location-based) tCO 2e
81
17,140
95
18,434
199
20,242
Intensity ratio Scope 1 and Scope 2 (location-
based): tCO2e /m2 
0.0118
0.0563
0.0126
0.0564
0.0263
0.0622
Intensity ratio Scope 1 and Scope 2 (location-
based): tCO2e /fte
1.0339
1.1275
0.6484
1.2136
1.888
1.3364
Energy consumption used to calculate above
emissions: kWh (Scope 1) 
150,914
7,224,247
155,927
6,674,692
438,640
9,701,578
Energy consumption used to calculate above
emissions: kWh (Scope 2) 
288,908
26,619,644
322,609
29,076,051
573,330
31,271,772
151 Prudential plc Annual Report 2025
Non-financial and sustainability information statement
We recognise that to help our customers get the most out of life, we need to take a long-term view on a wide range of issues that affect our
business and the communities in which we operate. To do this, we maintain a proactive dialogue with our stakeholders to ensure that we are
managing these issues sustainably and delivering long-term value. Further information on our engagement with our stakeholders can be found in
our Section 172 Statement above.
The Group’s Strategic report, including the Sustainability report and the Section 172 Statement, includes information required by the non-
financial reporting provisions contained in sections 414CA and 414CB of the Companies Act 2006. These reporting requirements are met in a
number of sections of our Annual Report. The Group's consideration of materiality for non-financial and sustainability matters is set out on page
103. The table below illustrates where the relevant material is presented.
Reporting area
Addressed in section
Page reference
Environment
Sustainability section
Responsible investment
Sustainability section
Sustainable business
Sustainability section
Managing climate-related risks and opportunities
Employees
Sustainability section
Sustainable business
Pages 110 to 111
Human rights
Sustainability section
Good governance and responsible business practices
Anti-bribery and corruption
Sustainability section
Good governance and responsible business practices
Social matters
Sustainability section
Simple and accessible health and financial protection
Sustainability section
Sustainable business
Page 110
Non-financial KPIs
Sustainability section
Targets and progress
Management of principal risks
and uncertainties
Risk review
Risk management
Risk review
The Group's principal risks
Business model
Strategic and operating review
Business model
Pages 32 to 33
Strategic report approval by the Board of Directors
The Strategic report set out on pages 2 to 151 is approved by the Board of Directors
Signed on behalf of the Board of Directors
p151.jpg
Anil Wadhwani
Chief Executive Officer
17 March 2026
152 Prudential plc Annual Report 2025
Governance
153 Prudential plc Annual Report 2025
154 Prudential plc Annual Report 2025
Governance
Governance at a glance
Governance highlights
Capital management
Reviewed and refined capital allocation framework including
commitment to recurring capital returns of $1.1 billion over
2026-2027; and
Considered and approved the IPO of ICICI Prudential Asset
Management Company including the distribution of proceeds
to shareholders.
Succession planning
Process to identify potential Chair successors, led by the Senior
Independent Director (SID) and supported by the Nomination
& Governance Committee, leading to announcement of
appointment of Chair-Designate in January 2026.
Board and Committee
composition changes
Strategy
Oversight of the delivery of the Group’s strategy announced in August 2023
and progress against the Group’s 2027 objectives; and
Considering the framework for the development of the Group’s long-term
strategy beyond 2027.
March 2026:
Sir Douglas Flint appointed as
Non-executive Director and
Chair-Designate.  He also joined
the Nomination & Governance
Committee and the
Remuneration Committee.
Business operations
Overseeing ongoing delivery of double-digit growth; and
Spent time with local leadership and top talent from the Indonesia teams as part of
the Board’s ongoing commitment to understanding the local business environment
and operational context.
October 2025
Amy Yip retired from the
Board.
July 2025
Guido Fürer appointed as Non-
executive Director and member
of the Audit and Risk
Committees.
Stakeholders
Extensive shareholder engagement by:
the Chair and the SID in connection
with Chair succession; and
the Remuneration Committee Chair
ahead of presenting
the proposed Directors’
Remuneration Policy to shareholders
at the 2026 AGM.
Board performance review
Internal review confirmed effective
performance of the Board and
principal committees and identified
areas of focus for 2026.
155 Prudential plc Annual Report 2025
Diversity1
Gender diversity as at 17 March 2026
223200860439159
Board
GEC
¢
Male
8
¢
Female
4
¢
Male
7
¢
Female
3
Gender diversity as at 19 March 2025
223200860440204
Board
GEC
¢
Male
6
¢
Female
5
¢
Male
7
¢
Female
3
Ethnic diversity
223200860439170
223200860439172
Board
GEC
¢
White British or other
White (including
minority-white groups)
6
¢
Mixed/Multiple ethnic
groups
0
¢
Asian/Asian British
6
¢
White British or other
White (including
minority-white groups)
3
¢
Mixed/Multiple ethnic
groups
0
¢
Asian/Asian British
7
Board composition at a glance 1
Composition
¢
Executive Director
¢
Non-executive Directors
Non-executive Director tenure
¢
0–2 years
¢
2–4 years
¢
4–6 years
¢
6–9 years
Directors' skills matrix 1
256735965086318
1
(1) Data is shown as at the date of the report unless otherwise indicated
156 Prudential plc Annual Report 2025
Our leadership continued
Board of Directors
The Board establishes the purpose, values and strategy of the Group and promotes its long-term
success for the benefit of our shareholders and other stakeholders. Our Board members bring a
diverse range of skills and experience to support our strategy in our chosen markets.
Committee membership
Audit
Nomination & Governance
Remuneration
Risk
Sustainability
BOD_Icons_Chair.gif
Committee Chair
Shriti Vadera.jpg
Shriti was Chair of Santander UK Group
Holdings, Senior Independent Director at
BHP and a Non- executive Director of Astra
Zeneca. Between 2009 and 2014, she
undertook a wide range of assignments,
such as advising the South Korean Chair of
the G20, two European countries on the
Eurozone and banking crisis, the African
Development Bank on infrastructure
financing and a number of global investors
and sovereign wealth funds on strategy and
economic and market developments.
From 2007 to 2009, Shriti was a minister in
the UK Government, serving in the Cabinet
Office, Business Department and
International Development Department.
She led on the UK Government’s response
to the global financial crisis and its
Presidency of the G20. From 1999 to 2007
she was a member of HM Treasury’s Council
of Economic Advisers. Shriti’s career began
with 15 years in investment banking with SG
Warburg/UBS, where she had a strong focus
on emerging markets.
Shriti holds a Bachelor’s degree in Philosophy,
Politics and Economics from Oxford University.
Relevant skills and experience for
Prudential
Senior boardroom experience and leadership
skills at complex organisations, including
extensive experience in the financial services
sector, with international operations and at
the highest levels of international
negotiations between governments and in
multinational organisations.
Wide-ranging and global experience in
economics, public policy and strategy, as
well as deep understanding and insight into
global and emerging markets and the
macro-political and economic environment.
Key appointments
The Royal Shakespeare Company (Chair)
Institute of International Finance (Board
Member).
World Bank Private Sector Investment
Lab (Chair).
Shriti Vadera (Age: 63)
Chair of the Board
BOD_Icons_N-Chair.gif
Appointed to the Board:
May 2020
(Chair since January 2021)
douglas.jpg
Sir Douglas retired as Group Chair of
HSBC Holdings plc in September 2017,
having been appointed to that role in
2010.  For 15 years prior to that, he was
HSBC's Group Finance Director, having
joined from KPMG where he was a
partner.
Sir Douglas has been Chair of Aberdeen
Group Plc since January 2019 and will be
stepping down on 28 April 2026, and
Chair of IP Group plc since November
2018 and will be stepping down from this
role in June 2026.
He was also previously a non-executive
director at BP plc from 2005-2011,
Chairman of the Institute of International
Finance from June 2012 to December
2016, and a member of both the Mayor
of Beijing's and the Mayor of Shanghai's
International Business Leaders' Advisory
Boards.
Sir Douglas received his CBE in 2006 and
knighthood in 2018 recognising his services
to the finance industry.
Sir Douglas is a member of the Institute of
Chartered Accountants of Scotland.
Relevant skills and experience for
Prudential
Senior boardroom experience including
extensive experience leading global
financial institutions.
Deep knowledge of Asia, including
Prudential’s key markets, and
understanding of global finance.
Listed company directorships
Aberdeen Group plc (Chair).
IP Group plc (Chair).
Other key appointments
The Royal Marsden NHS Foundation
Trust and Charity (Chair).
Monetary Authority of Singapore,
Advisory Council (Member).
Institute of International Finance (Board
Member).
Sir Douglas Flint (Age: 70)
Chair Designate
Appointed to the Board: March 2026
157 Prudential plc Annual Report 2025
Anil Wadhwani.jpg
Prior to joining Prudential, Anil served as
President and CEO of Manulife Asia
where he successfully grew and
transformed its diversified and multi-
channel business with significant market
share gains in many key markets and
made it the company’s largest source of
core earnings. Prior to this, he spent 25
years with Citi in Asia Pacific, EMEA and
the US, in a number of consumer financial
services roles. Anil holds a Master’s
degree in Management Studies from the
Somaiya Institute of Management
Studies and a Bachelor’s degree in
Commerce from the Narsee Monjee
College of Commerce and Economics.
Relevant skills and experience for
Prudential
With more than 30 years of experience in
markets around the world, Anil is a global
financial leader with significant expertise,
particularly in Asia.
Anil has a proven track record of
successful digital transformation, having
led the modernisation of technology
platforms across 13 markets in Asia in his
role at Manulife.
Key appointments
Monetary Authority of Singapore,
Advisory Council (Member).
Anil Wadhwani (Age: 57)
Chief Executive Officer
Appointed to the Board:
February 2023
Jeremy Anderson.jpg
Jeremy was formerly the Chair of Global
Financial Services at KPMG International,
having previously been in charge of its UK
financial services practice and held roles
including Head of Financial Services at
KPMG Europe, Head of Clients and
Markets KPMG Europe and CEO of
KPMG’s UK consulting business. Jeremy
served as a member of the Group
Management Board of Atos Origin and as
Head of its UK operations. Jeremy also
served on the board of the UK
Commission for Employment and Skills.
Jeremy was awarded a CBE in 2005 for
his services to employment. He holds a
Bachelor’s degree in Science (Economics)
from University College London.
Relevant skills and experience for
Prudential
Substantial leadership experience in
financial services in the UK, Asia and the
US.
More than 30 years of experience
advising international companies on
audit and risk management.
Listed company directorships
UBS Group AG, including its subsidiary,
UBS AG (Senior Independent Director
and audit committee Chair).
Other key appointments
Credit Suisse International (Non-
executive Director).
The Kingham Hill Trust (Trustee).
The Productivity Group (Non-executive
Director).
Jeremy Anderson (Age: 67)
Senior Independent Director
BOD_Icons_Ri-Chair.gif
Appointed to the Board:
January 2020
(Senior Independent Director since
May 2023) 
Arijit Basu.jpg
Arijit retired as the Managing Director of
State Bank of India (SBI) in September
2020 concluding a 40-year career, having
joined in 1983. During his career, he held
a number of senior positions at the bank
across retail, corporate and international
banking, business process re-engineering,
IT and risk management. He was
Managing Director and Chief Executive
Officer of SBI Life Insurance Company (a
subsidiary of SBI), one of India’s leading
life insurers, from 2014 until 2018, and
took it public in 2017.
Since his retirement from SBI, Arijit has
worked as a consultant, including advising
the Life Insurance Corporation of India
on its 2022 IPO.
Arijit is a certified associate of the Indian
Institute of Bankers. He holds a Master’s
degree in History and a Bachelor’s degree
in Economics from the University of Delhi.
Relevant skills and experience for
Prudential
Extensive experience in India's banking
and insurance industries spanning nearly
40 years.
Held high-profile leadership roles and
gained broad operational experience
from various senior positions within SBI.
Listed company directorships
IndusInd Bank Limited (Non-executive
Director and Chair).
Other key appointments
Academic Council of the College of
Supervisors, RBI (Chair).
Peerless Hospitex Hospital and Research
Center Ltd (Non-executive Director).
Arijit Basu (Age: 65)
Independent Non-executive Director
Appointed to the Board:
September 2022
158 Prudential plc Annual Report 2025
Our leadership continued
Chua Sock Koong.jpg
From 2007 to 2020, Sock Koong was Chief
Executive Officer of Singapore
Telecommunications Limited (Singtel),
Asia’s leading communications technology
group, having previously held a number of
senior roles at the firm, including Treasurer,
Chief Executive Officer International and
Group Chief Financial Officer. From April
2018 until March 2024, Sock Koong was a
Non-executive Director of Cap Vista Pte
Ltd and, from March 2018 until March
2024, she was a Non-executive Director of
the Defence Science and Technology
Agency.
Sock Koong is a Fellow Member of the
Institute of Singapore Chartered
Accountants and a Chartered Financial
Analyst. She holds a Bachelor’s degree in
Accountancy from the University of
Singapore.
Relevant skills and experience for
Prudential
More than 30 years’ experience working
in business leadership and operations
with significant experience in the Asia
market.
Significant boardroom experience,
having served in several C-suite roles
throughout her career.
Listed company directorships
Bharti Airtel Limited (Non-executive
Director).
Royal Philips NV (Non-executive
Director).
Ayala Corporation (Non-executive
Director).
Other key appointments
Dubai Financial Services Authority
(Director).
Singapore Securities Industry Council
(Member).
The Singapore Public Service
Commission (Deputy Chair).
The Singapore Council of Presidential
Advisers (Member).
Chua Sock Koong (Age: 68)
Independent Non-executive Director
BOD_Icons_Re-Chair.gif
Appointed to the Board: May 2021
DrGuidoFurer.jpg
From 2012 to 2023 Guido was Group
Chief Investment Officer and a member of
the Group Executive Committee of Swiss
Re Group, heading up the Global Asset
Management division.
During his 25-year career with the firm he
also served as Country President, Swiss Re
Switzerland from 2019 to 2023, chaired
Swiss Re’s Global Strategic Council, and its
Zurich Pension Fund, and served as a
Trustee of the Swiss Re Foundation. Prior
to joining Swiss Re, Dr Fürer held leading
positions at Swiss Bank Corp/O’Connor
and Associates in options trading and
capital markets.
Between 2018 and 2022, Guido was a
non-executive director, and chaired the
Group Risk Committee, of pan-Asian
insurer FWD Group, gaining insight into
various key markets.
Guido has been a non-executive director of
Swiss-headquartered insurance and
banking group Baloise Holding Ltd since
April 2024 and chair of its Risk &
Investment Committee since April 2025.
Since the merger of Baloise and Helvetia in
December 2025, Guido has been a non-
executive director of Helvetia Baloise
Holding Ltd and chair of its Investment &
Risk Committee. 
Guido has a master’s degree in Economics
and a doctorate in Financial Risk
Management from the University of
Zurich, where he is now Chair of the
Advisory Board of the Department of
Finance.
Relevant skills and experience for
Prudential
Over three decades of international
experience across financial services,
including key Asia markets.
Extensive knowledge and expertise in
asset management, insurance and
asset-liability management.
Listed company directorships
Helvetia Baloise Holding Ltd (Non-
executive Director and Investment and
Risk Committee chair).
Other key appointments
Department of Finance, University of
Zurich (Chair of the Advisory Board).
Guido Fürer (Age: 62)
Independent Non-executive Director
Appointed to the Board: July 2025
159 Prudential plc Annual Report 2025
Ming Lu.jpg
Ming is a Senior Advisory Partner at KKR,
having previously been Executive
Chairman, Asia Pacific at KKR Asia
Limited and a partner of Kohlberg Kravis
Roberts & Co. L.P. He also serves as a
member of the KKR Asian Private Equity
Investment Committee and the KKR
Asian Portfolio Management
Committee. Ming has played a
significant role in private equity
investments across Asia Pacific and,
since 2018, has played a leadership role
in KKR’s Asia growth and expansion,
including serving as a member of the
Asia Infrastructure Investment
Committee and Asia Real Estate
Investment Committee.
Ming previously worked for CITIC,
China’s largest direct investment firm,
before moving to Kraft Foods
International Inc. He was President of
Asia Pacific at Lucas Varity, and a
partner at CCMP Capital Asia (formerly
J.P. Morgan Partners Asia), where he was
responsible for investment in the
automotive, consumer and industrial
sectors across several countries
throughout Asia. Ming has also held
directorships at Ma San Consumer
Corporation, Unisteel Technology
International Limited, Weststar Aviation
Service Sdn Bhd and MMI Technologies
Pte Ltd. He was a Non-executive Director
of Jones Lang LaSalle Inc from 2009 to
2021.
Ming holds a Master’s degree in Business
Administration from the University of Leuven
and a Bachelor’s degree in Arts (Economics)
from the Wuhan University of
Hydroelectrical Engineering.
Relevant skills and experience for
Prudential
More than 30 years of experience
investing in and developing businesses
throughout the Asia Pacific region.
Brings deep knowledge and up-to-date
insights on China and other key markets.
Listed company directorships
Jardine Matheson Holdings Limited (Non-
executive Director).
Other key appointments
KKR Asia Ltd (Senior Advisory Partner).
Ming Lu (Age: 67)
Independent Non-executive Director
Appointed to the Board:
May 2021
George Sartorel.jpg
From 2014 to 2019 George was the
regional Chief Executive Officer of
Allianz’s Asia Pacific business, having
previously held a range of senior roles
within the company, including Chief
Executive of both Allianz Italy and Allianz
Turkey, Global Head of Change
Programmes for Allianz Group, and
General Manager of Allianz Malaysia
and Allianz Australia and New Zealand.
George also sat on the Financial Advisory
Panel of the Monetary Authority of
Singapore from 2015 to 2019. George’s
career began at Manufacturers Mutual
Insurance in Australia in 1973, before its
acquisition by Allianz in 1998.
George holds a Master’s degree in
International Business Studies from
Heriot-Watt University.
Relevant skills and experience for
Prudential
Considerable operational expertise in the
insurance industry gained over a 40-year
career, including experience of digital
transformation.
A range of senior leadership roles,
including as regional Chief Executive
Officer of Allianz AG’s Asia Pacific
business and several country-head
positions prior to that.
Listed company directorships
Insurance Australia Group Limited (Non-
executive Director).
George Sartorel (Age: 68)
Independent Non-executive Director
BOD_Icons_S-Chair.gif
Appointed to the Board:
January 2022
160 Prudential plc Annual Report 2025
Our leadership continued
Mark Saunders.jpg
Prior to retirement, Mark was the Group
Chief Strategy and Corporate Development
Officer and a member of the executive
committee of AIA Group Ltd. Following
retirement he was honoured with the
Lifetime Achievement Award in 2022 at
the 26th Asia Insurance Industry Awards.
Mark started his actuarial career in 1988 at
UK-headquartered insurance business
Clerical Medical Investment Group,
relocating to Hong Kong in 1994,
becoming CEO/Controller of the business
and living there since. He joined Tillinghast
(now Willis Towers Watson) in 1997 and
during his 16-year tenure he led the Asia
Pacific insurance practice, establishing a
leadership position in insurance consulting
with particular expertise in actuarial
appraisal value assessments and
enhancements of insurers across 20
markets in Asia Pacific, providing expert
opinions, and leading Towers Watson’s
Hong Kong business as Managing Principal.
Mark is a Fellow of the Institute of
Actuaries of the UK, a Chartered Actuary,
and a Fellow and the President of the
Actuarial Society of Hong Kong. He holds
an honours degree in Mathematics from
the University of Manchester.
Relevant skills and experience for
Prudential
Extensive knowledge of, and leadership
positions within, the insurance industry
and Asia markets, having been employed
in the industry for 35 years.
Extensive commercial insight gained as a
senior executive of AIA and significant
actuarial and industry experience.
Key appointments
Blackstone Inc (Senior Adviser).
Actuarial Society of Hong Kong
(President).
Mark Saunders (Age: 62)
Independent Non-executive Director
Appointed to the Board: April 2024
Claudia Suessmuth.jpg
Claudia joined the global consultancy
firm McKinsey & Partners in 1995 and
worked in several senior roles. She was
responsible for helping to build the firm’s
healthcare services and systems sector in
Asia Pacific, including working with the
Chinese Ministry of Health to help
develop their views on China’s national
healthcare systems. From March 2021
until October 2023, Claudia was also a
Non-executive Director of Huma
Therapeutics Ltd, a global health
technology company.
Claudia holds a PhD in Business
Administration from the University of St.
Gallen in Switzerland and a Master’s
degree in Business Administration from
CEMS/ESADE in Barcelona.
Relevant skills and experience for
Prudential
Considerable experience in the healthcare
services and technology sectors across
China and the broader Asia-Pacific region.
Her board experience has helped her
develop valuable insights around the
implementation of transformation
through technology, digital and data.
Knowledge of Asian markets, particularly
China, having been based in Shanghai for
nearly 15 years and Hong Kong for a
further two years.
Listed company directorships
Ramsay Health Care Ltd (Non-executive
Director).
Clariant AG (Non-executive Director).
Lonza Group (Independent Non-executive
Director) (from May 2026).
Other key appointments
QuEST Global Services Private Ltd (Non-
executive Director).
Evidentli (Chair).
Claudia Suessmuth
Dyckerhoff (Age: 59)
Independent Non-executive Director
BOD_Icons_Ri.gif
Appointed to the Board:
January 2023
161 Prudential plc Annual Report 2025
Jeanette Wong.jpg
From 2008 to 2019, Jeanette led DBS
Group’s institutional banking business,
where she was responsible for corporate
banking, global transaction services,
strategic advisory, and mergers and
acquisitions. Prior to this, she was the DBS
Group’s Chief Financial Officer from 2003
to 2008, having previously been Chief
Administrative Officer. As part of her role
at DBS Group, Jeanette held Non-
executive Director positions with ASEAN
Finance Corporation, TMB Bank and the
Bank of the Philippine Islands. Jeanette
began her career in Singapore at Banque
Paribas before moving to Citibank and
then J.P. Morgan in Singapore, where she
held senior pan-Asian roles. She has
previously served as a Non-executive
Director of EssilorLuxottica, Fullerton Fund
Management Ltd and Neptune Orient
Lines Limited.
Jeanette is a member of the UBS Board,
where she has served as a member of the
audit committee since 2019. Jeanette
also serves as a member of the audit
committee on the Singapore Airlines
board, and chair of the audit committee
at PSA International.
Jeanette holds a Master’s degree in
Business Administration from the
University of Chicago and a Bachelor’s
degree in Business Administration from
the National University of Singapore.
Relevant skills and experience for
Prudential
Over 35 years of operational experience
in financial services.
Extensive knowledge and experience of
ASEAN markets as well as significant
boardroom experience gained from a
number of non-executive roles.
Listed company directorships
UBS Group AG, including its subsidiary,
UBS AG (Non-executive Director and
audit committee member).
Singapore Airlines Limited (Non-executive
Director).
Other key appointments
Council of CareShield Life (Chair).
GIC Pte Ltd (Non-executive Director).
PSA International Pte Ltd (Non-executive
Director).
National University of Singapore (Board
of Trustees).
Jeanette Wong (Age: 66)
Independent Non-executive Director
BOD_Icons_A-Chair.gif
Appointed to the Board: May 2021
bod-Tom-Clarkson.jpg
Relevant skills and experience As the
Company Secretary, Tom is a trusted
adviser to the Board and plays an
important role in the governance and
administration of Prudential. Before his
appointment as Company Secretary,
Tom held a number of senior roles at
Prudential, including Head of Compliance,
Business Partners and prior to that, Group
Litigation & Regulatory Counsel.
Tom is a qualified solicitor and is admitted
to practise in England and Wales. Before
joining Prudential, he practised law at
Herbert Smith LLP, between 2002 and
2012, which included secondments to
Lloyds Banking Group and Royal Bank of
Scotland.
Tom Clarkson (Age: 50)
Company Secretary
Appointed as Company Secretary:
August 2019
Financial Expertise 
The Board is satisfied that: 
Jeanette Wong, the Chair of the Audit Committee, has recent and relevant financial experience as required by the UK and Hong
Corporate Governance Codes and that she is competent in accounting in accordance with the FCA’s Disclosure Guidance and
Transparency Rules, and qualifies as an 'audit committee financial expert' as defined under the Sarbanes-Oxley Act; and
The Committee has an appropriate and experienced blend of commercial and financial expertise to assess issues it is required to address
as well as competence in the insurance sector .
162 Prudential plc Annual Report 2025
Our leadership continued
Group Executive Committee
The Group Executive Committee (GEC) supports the CEO in the day-to-day management of the business and
implementation of strategy. It is constituted and chaired by the CEO. For the purposes of the Hong Kong Listing Rules,
senior management is defined as the members of the GEC.
Relevant skills and experience
In her role as the Chief Technology and
Operations Officer, Anette plays a pivotal role
in steering Prudential’s technology initiatives
and maintaining operational discipline. On the
technology front, she is responsible for aligning
technology strategies with overall business
objectives, ensuring Prudential remains at the
forefront of technological advancements. For
operations, she evaluates all operational
aspects across the organisation to shape and
define Prudential’s target operating model,
ensuring to maximise economies of skill and
scale, ultimately enhancing the customer
experience.
Before taking on this role, Anette was a
Partner at KPMG in Switzerland, where she
contributed to digital transformation
programmes within the insurance sector.
Prior to that, Anette served as Group Chief
Operating Officer at Swiss Re and held
senior positions across the technology and
telecommunications sectors.
Anette holds a Master of Economics and
Social Sciences from the University of
Stuttgart, Germany.
Anette Bronder (Age: 58)
Chief Technology and Operations Officer
1.jpg
Relevant skills and experience
Ben was appointed Chief Financial Officer of
Prudential in May 2023. As CFO, he is
responsible for managing the Finance function,
including all aspects of financial reporting and
planning such as performance management
including planning and forecasting, financial
reporting, capital management and investment
management as well as the Group Actuarial
function, strategy, investor relations and
sustainability.
Ben joined Prudential in 1997 and has held
various leadership roles including CFO,
Insurance and Asset Management, regional
CFO of Prudential Asia, CFO of Eastspring
Investments, the Group’s asset
management business, CFO of Prudential
Hong Kong’s Life and General Insurance
businesses and Chief Accountant of
Prudential Asia.
Ben is a Chartered Accountant (The
Chartered Institute of Management
Accountants) and holds a Bachelor's
degree from The London School of
Economics.
Ben Bulmer (Age: 51)
Chief Financial Officer
2.jpg
Relevant skills and experience
In her role as Chief Human Resources Officer,
Catherine leads Prudential’s Group-wide people
and culture agenda, working to build a high
performance organisation where great talent is
engaged, inspired and developed.
Catherine joined from StarHub, Singapore,
where she had been Chief HR Officer since
2018, driving workforce optimisation, culture
transformation, talent development and
employee engagement. She also chaired the
company’s Covid-19 task force. Before leading
the HR function at StarHub, Catherine held
global and regional senior HR leadership roles
in LEGO, United Overseas Bank, and Dell Inc. in
Singapore and Shanghai.
Catherine holds a Bachelor’s Degree with
Honours in Social Sciences from the
National University of Singapore. She
served as a Nominations Committee
member of Daughters of Tomorrow
(Singapore) and was a board member of
the Singapore Breast Cancer Foundation.
Catherine Chia (Age: 58)
Chief Human Resources Officer
3.jpg
163 Prudential plc Annual Report 2025
Relevant skills and experience
In his role as Chief Risk and Compliance
Officer, Avnish is responsible for managing Risk,
Compliance, Legal, Audit, Company Secretariat
and Government Relations functions across all
of the Group’s insurance and asset
management businesses. He joined Prudential
in 2014.
Avnish is a Chartered Accountant with over
30 years of experience in Financial Services
in Asia. Prior to joining Prudential, he was
the Asia Chief Risk Officer for Aviva for six
years and also worked at Bank of America
for 14 years in various capital markets,
trading and risk roles. In previous roles, he
also worked for EY in Dubai and for PwC in
India.
Avnish Kalra (Age: 58)
Chief Risk and Compliance Officer
4.jpg
Relevant skills and experience
As CEO of Eastspring, Rajeev chairs the
Eastspring Executive Management Committee
and is responsible for the management and
strategic development of the firm.
Rajeev has over 30 years’ asset management
experience in Asia and Europe. Most recently,
he served as Managing Director and Head of
Asia at Fidelity International, spearheading
growth in the Asia Pacific (excluding Japan)
and Middle East markets. Prior to this, he spent
26 years at AIG and PineBridge Investments,
initially as an investor, before being appointed
CEO of PineBridge Europe in 2009, then CEO of
PineBridge Asia Pacific from 2011 to 2018.
Rajeev holds a Bachelor of Science degree
in Mathematics and Statistics from the
University of Bradford.
Rajeev Mittal (Age: 55)
Chief Executive Officer, Eastspring
Investments
5.jpg
Relevant skills and experience
In her role as Regional CEO, Greater China;
Group Customer, Wealth and Product, Angel
plays an integral role in driving Prudential’s
business in Hong Kong, the Chinese Mainland,
and Taiwan, in addition to leading the
development of the Group-wide Customer
pillar, Wealth proposition and Products, across
our markets in Asia and Africa.
With 25 years of expertise in financial services,
Angel has extensive experience in the Asia
Pacific region and beyond. Before joining
Prudential, she was the Head of Asia North &
Australia, Cluster and Banking at Citi,
overseeing geographical management, client
coverage, product delivery, and banking
segments across six major markets.
Her tenure at Citi included senior roles such
as Head of Asia for Citi Global Wealth,
where she managed the Asia Private Bank
and Consumer Bank, and CEO for Citi Hong
Kong and Macau. Prior to her time at Citi,
Angel held senior positions at Procter &
Gamble, and China Light and Power Hong
Kong.
Angel is actively involved in the Hong Kong
community, serving on various boards and
committees. Her roles include membership
on the New Business Committee of the
Financial Services Development Council,
the Room to Read Asia Pacific Board, and
the Board of Trustees of Chung Chi College
at The Chinese University of Hong Kong,
among others.
Angel holds a Bachelor of Business
Administration degree from the Chinese
University of Hong Kong.
Angel Ng (Age: 58)
Regional CEO, Greater China; Group
Customer, Wealth and Product
6.jpg
164 Prudential plc Annual Report 2025
Our leadership continued
7.jpg
Relevant skills and experience
Prior to joining Prudential, Kenneth was
Manulife Asia’s Chief Financial Officer for five
years, responsible for Finance, Strategy and
Business Development across 10 Asian
markets. Prior to this, he was Aviva Asia's
Regional Chief Financial Officer based in
Singapore and held senior finance roles for
seven years with AIA in Hong Kong, Thailand
and Korea.
Kenneth holds a Master’s Degree in
Accounting from the University of Texas at
Austin and a Master’s Degree in Applied
Economics from Johns Hopkins University.
Kenneth is a Chartered Financial Analyst
(CFA®) charterholder, a licensed US
Certified Professional Accountant (CPA), a
certified Financial Risk Manager (FRM) and
is a Fellow, Life Management Institute
(FLMI). Additionally, Ken is a certified
professional coach with the International
Coaching Federation.
Kenneth Rappold (Age: 55)
Chief Strategy and Transformation Officer
Relevant skills and experience
In his role as Regional CEO, Naveen is
responsible for our businesses in Indonesia,
Malaysia, the Philippines, India and Africa, and
leads the Group’s Agency and Health
businesses across all markets.
Most recently Managing Director and Chief
Executive of Tata Digital and a non-executive
director of TATA AIA Life Insurance, Naveen’s
insurance career has included more than seven
years across two terms as Managing Director
and CEO of Tata AIA, between which he led
AIA’s Group Partnership Distribution business
across Asia.
Prior to his career in insurance as an
executive, Naveen spent more than
seventeen years at McKinsey, advising
banks and insurance companies across Asia.
Naveen holds a Postgraduate Diploma in
Business Management from the Indian
Institute of Management, Ahmedabad and
a B Tech in Electronics and Communication
from the Indian Institute of Technology,
Madras.
Naveen Tahilyani (Age: 52)
Regional CEO, Indonesia, Malaysia, the
Philippines, India, Africa; Group Agency
and Health
8.jpg
9.jpg
Relevant skills and experience
Prior to his appointment to the Group Chief
Executive Committee, Dennis was CEO of
Prudential Assurance Company Singapore for
two years.
Dennis holds the positions of Non-Executive
Director and Chairman of the Board of
Directors of Prudential Financial Advisers
Singapore Pte. Ltd., Prudential Life Assurance
(Thailand) Public Company Limited, Director of
Prudential Singapore Holdings Pte. Limited, and
Chairperson and Member of the Members’
Council at Prudential Vietnam Assurance
Private Limited.
Outside of Prudential, he serves as Council
Member at The Institute of Banking and
Finance Singapore.
Before joining Prudential, he spent 10 years
at OCBC Bank, where he led a 3,100-strong
consumer banking division as Head of
Consumer Financial Services for seven
years.
Dennis is Singaporean and holds a Bachelor
of Science degree in Business (Honours with
Distinction) from Indiana University and
has completed the Stanford Executive
Programme at Stanford University’s
Graduate School of Business. He is also a
Certified Financial Planner.
Dennis Tan (Age: 57)
Regional CEO, Singapore, Thailand,
Vietnam, Cambodia, Laos, Myanmar;
Group Partnership Distribution
165 Prudential plc Annual Report 2025
Corporate governance
Corporate governance
Corporate governance codes – statement of compliance
The Company has dual primary listings in Hong Kong (main board listing)
and London (equity shares (commercial companies)) and, as required, has
adopted a governance structure based on the Hong Kong and UK
Corporate Governance Codes (the HK and UK Codes). This report explains
how the principles set out in both Codes have been applied.
The Board confirms that, for the year under review, the Company
has applied the principles and complied with the provisions of the
UK Code. The Company has also complied with the provisions of the
HK Code, other than provision E.1.2(d), which requires companies, on
a comply or explain basis, to have a remuneration committee that
makes recommendations to a main board on the remuneration of
non-executive directors. This provision is not compatible with
provision 34 of the UK Code, which recommends that the
remuneration of non-executive directors be determined in accordance
with the Articles of Association or, alternatively, by the board.
Prudential has chosen to adopt a practice in line with the
recommendations of the UK Code.
Provision B.3.1(d) of the HK Code requires that the Nomination
Committee should make recommendations to the board on the
appointment or reappointment of directors and succession planning
for directors, in particular the Chair and the Chief Executive. Provision
17 of the UK Code requires that the Nomination Committee should
lead the process for appointments, ensure plans are in place for
orderly succession to both the board and senior management
positions, and oversee the development of a diverse pipeline for
succession. Prudential’s Nomination & Governance Committee is
responsible for the oversight of Board and executive succession
(unless considered by the Board) and recommends directors for
appointment or reappointment, including the Chair and CEO.
However, given the importance of executive succession planning to
the successful delivery of the Group’s strategy, the full Board
discusses succession planning for the CEO and other GEC roles.
The HK Code is available from www.hkex.com.hk
The UK Code is available from www.frc.org.uk
Corporate governance principles
The table below contains references to disclosures in this Annual Report and Accounts that will enable shareholders to evaluate how Prudential
has applied the principles of the UK Code (as set out below) and complied with the more detailed provisions.
1. Board leadership and company purpose
A
Board promotes long-term value and sustainability
The application of principle A and a description of how opportunities
and risks to the future success of the business have been considered
and addressed (provision 1) is provided.
Strategic report: Page 2
B
Purpose, values and strategy aligned with culture
The Board established Prudential’s purpose, values and strategy and
satisfies itself that these are all aligned, including to our culture.
Governance report: Page 172
Sustainability section: Page 111
Section 172 Statement: Page 89
C
Board decisions and outcomes
Prudential has applied principle C, ensuring that our governance disclosures
provide transparent and meaningful insight into how board decisions have
supported the delivery of our strategic priorities and objectives.
Governance report: Page 174
D
Engagement with stakeholders
Prudential and the Board actively engage with shareholders and
stakeholders throughout the year and consider their interests.
Prudential’s stakeholders in this context are its customers, investors,
employees, regulators, communities, governments and suppliers.
Section 172 Statement: Page 89
Sustainability section: Page 104
E
Workforce policies and practices
Prudential has applied principle E and ensures that standards of business
conduct and workforce policies that support the long-term and sustainable
success of Prudential are maintained. Employees are able to raise concerns
under the Company’s Speak Out process.
Section 172 Statement
(for provision five): Page 89
Sustainability section: Pages 98
Whistleblowing (Speak Out)
(for provision six): Page 185
2. Division of responsibilities
F
Role of the Chair
Shriti Vadera was independent on appointment when assessed against the
criteria in UK Code provision 10 (she was also independent under HK Code
criteria). There is no requirement for independence to be determined post
appointment.
Governance report: Page 169
G
Division of responsibilities
The Board consists of a majority of independent Non-executive
Directors. There is a clear division of responsibility between the Board
and the executive management team.
Governance report: Page 167
Nomination & Governance Committee report: Page 190
Schedule of matters reserved to the Board and terms of reference
for the principal committees: www.prudentialplc.com/en/investors/
166 Prudential plc Annual Report 2025
Corporate governance continued
2. Division of responsibilities continued
H
Non-executive Directors
After reviewing the performance of the Non-executive Directors,
the Board was satisfied that each Non-executive Director has sufficient
time to meet their Board responsibilities and has fulfilled their role. 
The Non-executive Directors, led by the Senior Independent Director,
met without the Chair to appraise the Chair’s performance.
Nomination & Governance Committee report:
Page 190
I
Effective and efficient processes
The 2025 Board evaluation tested and confirmed that the Board
has the necessary support and information to function effectively
and efficiently.
Governance report: Page 177
3. Composition, succession and evaluation
J
Appointments and succession planning
The Board applied Principle J and provisions 20 and 23 to
appointments and succession planning.  Succession planning for the
CEO and the GEC is considered by the whole Board.
Nomination & Governance Committee report:
Page 190
K
Skills, experience and knowledge
The Board and its committees have a diverse combination of skills,
experience and knowledge.
Directors’ biographies: Page 156
L
Board evaluation, composition and diversity
The Board evaluation confirmed the effectiveness of the Board and its
individual members. The Nomination & Governance Committee
assesses Board (and committee) composition and diversity.
Governance report: Page 177
Nomination & Governance Committee report (including
provision 23): Page 190
4. Audit, risk and internal control
M
Integrity of financial and narrative statements
Prudential has formal and transparent policies and procedures that
ensure the independence and effectiveness of its internal and external
audit functions. In accordance with DTR 7.1.3(5) the Board is satisfied
with the integrity of Prudential’s financial and narrative statements.
The Audit Committee is made up of independent Non-executive
Directors (provision 24) and its terms of reference follow the Audit
Committee Minimum Standard (provision 25).
Audit Committee report: Page 181
N
Fair, balanced and understandable
The Board has presented a fair, balanced and understandable
assessment of Prudential’s position and prospects in this Annual
Report and Accounts.
Governance report (including provisions 27, 30
and 31): Page 200
Audit Committee report (including provision 26):
Page 181
O
Internal control and risk management
The Board has established an effective internal control and risk
management framework, which is kept under regular review.
Risk management and internal control: Page 179
Risk review: Pages 56
5. Remuneration
P
Remuneration policies and practices
Prudential’s remuneration policies and practices support the
achievement of the Group’s strategy, promote long-term sustainable
success and are aligned to its purpose and values. Performance-related
remuneration is subject to malus and clawback provisions, which are
detailed in the Directors' Remuneration Policy.
Directors’ remuneration report: Page 204
Q
Procedure for developing policy
A formal and transparent procedure for the development of the
Remuneration Policy is in place and no Director is involved in deciding
their own remuneration outcome.
Directors’ remuneration report: Page 204
R
Independent judgement and discretion
Directors exercise independent judgement and discretion when
authorising remuneration outcomes.
The shareholder-approved Directors’ Remuneration Policy sets
out the limited circumstances in which the Remuneration
Committee may exercise discretion. This policy is available to
view on the Company’s website at www.prudentialplc.com/
An updated policy will be presented to shareholders for
approval at the AGM.
167 Prudential plc Annual Report 2025
How we operate
Board governance structure
Shareholders
Board of Directors
The Board establishes the purpose, values and strategy of the Group and promotes its long-term success for the benefit of our shareholders and
other stakeholders. The Board delegates to the following principal committees:
Audit
Committee
Risk Committee
Remuneration 
Committee
Nomination &
Governance
Committee
Sustainability
Committee
Responsible for
oversight and review of
financial reporting. It
oversees the
effectiveness of the
internal control and risk
management
framework, including
the effectiveness of
financial and non-
financial reporting
controls, and for making
the relevant disclosures
in the Annual Report. It
also considers the
effectiveness and
objectivity of the
internal and external
auditors.
Responsible for oversight
and review of the
Group’s risk appetite,
tolerance and strategy. It
monitors current and
potential future risk
exposures, the
effectiveness of the
Group’s risk
management framework
and adherence to
applicable risk policies
and regulatory
obligations. 
Responsible for
recommending
remuneration policy and
overseeing the
implementation and
operation of that policy,
including approving
remuneration for the
Chair, the CEO and other
members of the Group
Executive Committee.
Responsible for oversight
of Board and executive
succession plans (unless
considered by the Board),
nominating candidates
for appointment to the
Board, oversight of Board
performance and
corporate governance
matters.
Responsible for providing
leadership, direction and
oversight of the Group’s
sustainability strategy,
including environmental
matters, responsible
investment, social
sustainability, and
people. The Committee
leads on workforce
engagement.
See page 181
See page 187
See page 204
See page 190
See page 197
Chief Executive Officer (CEO)
Responsible for the day-to-day management of the business.
Group Executive Committee
The Group Executive Committee (GEC) is responsible for executing the strategy approved by the Board and supporting the CEO.
Chief Financial Officer
The Chief Financial Officer (CFO) is
responsible for managing the Finance
function, including all aspects of
financial reporting and planning, and
investor engagement.
Chief Risk and
Compliance Officer
The Chief Risk and Compliance Officer
(CRCO) is responsible for leadership of
risk management and compliance
activities of the Group, including
setting the Group Risk Framework and
related policies, supporting strategic
planning to ensure risks are managed
within appetite, and leading
engagement with regulators and
policymakers across markets.
Company Secretary
The Company Secretary advises the
Board and management on
governance-related matters and
supports the Chair in ensuring the
effective functioning of the Board and
its committees. The Company
Secretary is available to all Directors to
provide advice and support and
facilitates Directors’ induction and
ongoing professional development.
The CFO and the CRCO are standing attendees at, and receive all papers for,
meetings of the Board (except private meetings of Non-executive Directors). They
also attend meetings of the Audit and Risk committees and the CFO attends
meetings of the Sustainability Committee.
The CFO and CRCO are members of the GEC, but the Board approves their
appointment and removal. Their performance reviews consider feedback from the
Chairs of the Audit and Risk committees respectively, and their remuneration is
determined by the Remuneration Committee.
168 Prudential plc Annual Report 2025
How we operate continued
Board, Director and committee responsibilities
Led by the Chair, the Board is responsible for the overall leadership of the Group, which includes:
Delivering long-term sustainable success
for shareholders and contributing to
wider society
Ensuring effective engagement with
stakeholders
Monitoring performance and
implementation of strategy and strategic
objectives, capital allocation, and business
plans
Fostering and overseeing the embedding
of culture
Establishing the Group’s purpose, values
and strategy and ensuring that these and
the Group’s culture are aligned
Ensuring that an effective system of
internal control and risk management
is in place and approving the Group’s
overall risk appetite and tolerance
Approving the appointment of
Directors, including the CEO and, on
recommendation of the CEO, the
appointment of the CFO and the
CRCO, ensuring an effective system of
talent development and succession
planning for senior leadership roles
Approving the Group’s long-term
strategic objectives, business plan and
budgets
Approving Prudential’s periodic financial
reporting disclosures
In order to carry out its functions effectively, the Board delegates
some of its responsibilities to its principal committees, which consist
of Non-executive Directors only.
The Board receives regular updates on the activities of its committees.
The Board’s responsibilities are outlined in the schedule of matters
reserved to the Board, which is available on our website at
The Board’s responsibilities are also subject to relevant laws and
regulations, and to Prudential’s Articles of Association, which can be
The roles of Chair and CEO are separate, with a clear division of
responsibilities between the Chair’s leadership of the Board and the
CEO's responsibilities for the day-to-day management of the Group.
All other Board members are independent Non-executive Directors
who offer strategic guidance and constructive challenge to
management. At the date of this report, the Board consists of 11
Non-executive Directors and one Executive Director, who is the CEO.
The Board’s size allows for effective decision-making and reflects a
broad range of views and perspectives. More information on the skills
and experience of individual Directors can be found in their
biographies on pages 156 to 161. More information on their
independence can be found on page 195.
The Chair, CEO and SID all have written terms of reference, which are
approved by the Board and kept under regular review.
Board meetings
Typically, five meetings each year are held in person, and two shorter
meetings are held virtually. In addition, the Board (or a committee
established by the Board for that purpose) meets virtually to discuss
the full-year and half-year results. Scheduled meetings typically take
place at our head office in Hong Kong or at one of our businesses,
providing opportunities for Board members to engage directly with
management and the wider workforce. Additional meetings are
arranged as required and are often held virtually, particularly if called
at short notice.
Board and committee papers are typically provided one week ahead
of a meeting and when a Director is unable to attend, their views are
canvassed in advance by the Chair.
169 Prudential plc Annual Report 2025
Roles, responsibilities and meeting attendance
Role and responsibilities
Board member
Board
meetings1
AGM
attendance
2025
Chair
The Chair is responsible for the leadership of the Board in its role to promote the
long-term sustainable success of the Company and in holding management to
account. She shapes the culture in the boardroom, is responsible for ensuring the
Board’s effectiveness and leads on Director-level succession. Working with the
CEO, the Chair sets the Board’s agenda, with a focus on strategy, performance
and value creation, and ensures effective communication with shareholders and
other stakeholders. Together with the CEO, she also represents the Group
externally.
Shriti Vadera
7/7
Y
CEO
The CEO is accountable to, and reports to, the Board. He is responsible for the
day-to-day management of the Group, including developing and recommending
the Group’s long-term strategic objectives and business plans to the Board. He is
also responsible for executing the approved strategy and business plans, and
embedding the Group’s values and culture. The CEO plays a key role in
communicating with shareholders and other stakeholders, and in establishing
the Group’s internal control framework.
Read more in the Strategic report, page 2
Anil Wadhwani
7/7
Y
Senior Independent Director
The SID acts as a sounding board for the Chair and supports her in the delivery
of her objectives. The SID is also an intermediary for other Directors and
shareholders as needed and leads the annual performance evaluation of
the Chair.
Jeremy Anderson
7/7
Y
Non-executive Directors
Non-executive Directors offer constructive challenge to management and hold
them to account against agreed performance objectives. They also provide
strategic guidance, offer specialist advice and serve on at least one of the
Board’s principal committees.
Arijit Basu
7/7
Y
Chua Sock Koong
7/7
Y
Guido Fürer (from
July 2025)
3/3
n/a
Ming Lu
7/7
Y
George Sartorel
7/7
Y
Mark Saunders
7/7
Y
Claudia Suessmuth
Dyckerhoff
7/7
Y
Jeanette Wong
7/7
Y
Amy Yip (until 31
October 2025)
5/6
Y
Committee chairs
Committee chairs are responsible for the leadership and governance of
their respective Committees. They set the agenda for committee meetings
and report to the Board on committee activities.
Audit Committee report – Page 181
Risk Committee report – Page 187
Directors' remuneration report – Page 204
Nomination & Governance Committee report – Page 190
Sustainability Committee report – Page 197
Jeanette Wong (Audit Committee)
Jeremy Anderson (Risk Committee)
Chua Sock Koong (Remuneration Committee)
Shriti Vadera (Nomination & Governance
Committee)
George Sartorel (Sustainability Committee)
(1) The Board held six scheduled meetings, plus one additional short meeting to consider full-year results.
(2) Amy Yip was unable to attend one Board meeting due to conflicting commitments.
170 Prudential plc Annual Report 2025
How we operate continued
Standing Committee
In addition to the principal committees, the Board operates a
Standing Committee that meets to discuss any ad hoc urgent issues
that cannot be delayed until the next scheduled Board meeting. All
Directors are members of the Standing Committee. Before making
decisions, the Standing Committee must agree that the topics for
discussion do not require consideration by the whole Board.
The Standing Committee allows for agile decision-making when
required, while ensuring that all Board members receive notice of
items that need to be addressed urgently and have an opportunity to
contribute. In 2025, the Standing Committee met once.
Delegation to management
While responsibility for the day-to-day management of the business
and implementation of strategy has been delegated to the CEO, the
CEO delegates certain responsibilities to senior executives (principally
to other members of the GEC). In addition, the Board has delegated
certain approvals to the GEC, within financial limits set by the Board.
The members of the GEC, and short biographies of each individual,
can be found on pages 162 to 164.
The GEC typically meets weekly and supports the CEO in the day-to-
day management of the business and the implementation of
strategy.
The GEC has delegated approval authority up to certain financial
limits to individual Committee members and sub-committees, each of
which is responsible for supporting, advising and making
management decisions on significant activities across the Group. The
sub-committees are respectively responsible for:
Customer, Wealth & Operations
Agency Distribution
Technology
Partnership Distribution
Health
The management of the Group is organised into Strategic Business
Groups which bring together the mature and growth businesses
within different markets to drive performance, operational excellence
and the sharing of best practice. Each Strategic Business Group is
headed up by a Regional CEO who is responsible for driving
performance, operational excellence and sharing of best practice for
the mature and growth businesses within their business group. The
Regional CEOs of these groups are responsible for the operational
results of the businesses within their group and for the Group-wide
delivery of enabling functions. The Eastspring CEO is responsible for
the growth of Eastspring’s business and the delivery of its investment
performance.
The CEO conducts quarterly  reviews with each Regional CEO and the
Eastspring CEO, focusing on performance across each CEO’s
respective markets, Group-wide strategic pillars and enablers over the
previous quarter, and the outlook and plans for the upcoming quarter.
The meeting agenda changes throughout the year, emphasising
results preparation in the first quarter and business planning in the
fourth quarter. Additionally, every six months, the CEO reviews
business performance with the four Material Subsidiaries (Hong Kong,
Singapore, Indonesia and Malaysia). These meetings are typically
attended by members of the GEC and other members of
management such as Pillar and Enabler leads and stakeholders from
Head Office and the respective Strategic Business Group.
Subsidiary governance
Prudential is committed to high standards of governance across the
whole Group. The Group Governance Manual (GGM), which includes
the Group Code of Conduct (Code), outlines the Group-wide approach
to governance, risk management and internal control, and helps
embed it into the day-to-day operations of the business.
The GGM also outlines the Group’s governance framework, Group-
wide policies and standards, including the Group Risk Framework,
delegated authorities and lines of responsibility, and is supported by a
programme of regular training across the Group.
The Nomination & Governance Committee monitors significant
aspects of the Group’s governance framework and governance
policies, including those of the Group’s Material Subsidiaries (as
described below), and makes recommendations to the Board when
needed. The Risk Committee approves the GGM’s Group Risk
Framework, an integral part of the GGM, while the Audit Committee
monitors Group-wide compliance with the GGM throughout the year.
Businesses manage and report compliance with the Group-wide
mandatory requirements set out in the GGM through an ongoing
GGM policy exemption and breach reporting process. This includes
compliance with the Group Risk Framework, which is summarised on
pages 179 to 180 of this report.
Reflecting the developing nature of the Group and the markets in
which we operate, the GGM is reviewed regularly with any significant
changes to key policies reported to the relevant Board Committee.
The GGM helps the Board embed the Group’s system of risk
management and internal control into the day-to-day operations of
the business.
Material subsidiaries
The Group defines its Material Subsidiaries as its insurance entities in
Hong Kong, Indonesia, Malaysia and Singapore, together with the
Eastspring holding company.
Material Subsidiary
GEC member responsible
Prudential Hong Kong
Limited
Angel Ng, Regional CEO, Greater China;
Group Customer, Wealth and Product
PT Prudential Life
Assurance (Indonesia)
Naveen Tahilyani, Regional CEO,
Indonesia, Malaysia, the Philippines, India,
Africa; Group Agency and Health
Prudential Assurance
Malaysia Berhad
Naveen Tahilyani
Prudential Assurance
Company Singapore
(Pte) Limited
Dennis Tan, Regional CEO, Singapore,
Thailand, Vietnam, Cambodia, Laos,
Myanmar; Group Partnership Distribution
Eastspring
Investments Group
Pte. Ltd
Rajeev Mittal, CEO, Eastspring
Investments
Prudential’s Material Subsidiaries, together with several other
subsidiaries, have adopted a governance structure which includes
independent non-executive directors on their boards and audit
and risk committees with standard terms of reference. These audit
and risk committees are chaired by an independent board member.
To ensure consistent communications, the Chairs of the Group Audit
and Risk committees maintain regular dialogue with their
counterparts in each of the Material Subsidiaries and, in 2025, they
expanded this to include the next largest major operating
subsidiaries, namely those in the Philippines, Taiwan, Thailand and
Vietnam. In addition, Material Subsidiaries and other life insurance
businesses that operate local audit and risk committees provide
written updates to Group-level committees and can refer issues to the
Group committee chairs or Management if needed.
171 Prudential plc Annual Report 2025
In 2025, the chairs of the Group Audit and Risk committees hosted
two online subsidiary governance forums, in May and in October,
where they met with Non-executive Directors from each of the
Material Subsidiaries to discuss areas of mutual importance.
The first event in May focused on risk and compliance topics including
the Group’s risk strategy and regulatory focus, risk management,
emerging risks and the Group’s government relations strategy. The
session was chaired by the Chair of the Risk Committee and included
contributions from senior members of Group Risk. The second event,
in October, which was also attended by Non-executive Directors from
the Philippines, Taiwan, Thailand and Vietnam, was focussed on
oversight of the Group’s internal controls and risk management
framework, with updates also on sustainability reporting and the
Finance function. Chaired by the Audit Committee Chair, the sessions
were led by senior members from Risk and Compliance, Finance, and
Sustainability, as well as the Chief Internal Auditor and the external
auditor, EY. 
In addition, the CEO holds briefing sessions for all subsidiary Non-
executive Directors on the half-year and full-year results.
Regulators
Prudential Corporation Asia Limited is a designated insurance holding
company under the Hong Kong Insurance Ordinance and falls within
the scope of the Hong Kong IA’s Group-wide Supervision (GWS)
Framework. The GWS Framework includes requirements for Hong
Kong insurance groups to have appropriate corporate governance
arrangements in place and to maintain appropriate internal controls
for the oversight of their business. The Group was recently classified
as a Domestic Systemically Important Insurer by the Hong Kong IA.
The composition of the Prudential Corporation Asia Limited board of
directors mirrors the Prudential plc Board.
Individual regulated entities within the Group are also subject to
entity-level regulations in the jurisdictions in which they carry out
business.
Stakeholder engagement
Information on the Board’s engagement with, and discussion of,
stakeholder views as part of the Board decision-making process can
be found on pages 89 to 97.
Employee voice
Prudential’s programme for workforce engagement is led by the
Sustainability Committee and all Board members take part in
engagement activities. An overview of the workforce engagement
activities during 2025 can be found in the Section 172 Statement on
page 93.
Shareholder Communications Policy and engagement
We have dual primary listings on the Hong Kong Stock Exchange and
the London Stock Exchange, as well as a secondary listing on the
Singapore Stock Exchange and a listing of American Depositary
Shares on the New York Stock Exchange. These listings are each
subject to laws or rules that inform our Shareholder Communications
Policy.
The policy ensures that shareholders and the broader investment
community receive timely, balanced and understandable information
about the Company and its financial performance, strategic goals,
plans and material developments. This enables existing and
prospective shareholders to exercise their rights and make decisions
on an informed basis.
Information released by the Company to the various stock exchanges
is also posted on the Company’s website (www.prudentialplc.com).
Prudential’s corporate communications are available in English and
Chinese.
The Group maintains an active and wide‑ranging investor
engagement programme led by the Chief of Investor Relations, with
participation from the CEO, CFO and other members of the GEC
where appropriate. Throughout 2025, Management engaged with
institutional investors across Asia, North America, Europe, the UK and
the Middle East through a combination of one‑to‑one and group
meetings, investor conferences and organised roadshows, in some
cases organised by brokers. Insights gathered from these interactions
are regularly reported to the Board and are considered as part of its
strategic decision‑making.
The Chair holds an annual engagement programme with major
shareholders. The Remuneration Committee Chair also engages with
major shareholders each year to gather feedback on the
implementation of the Directors’ Remuneration Policy, and in 2025
sought views on the proposed new policy which is subject to
shareholder approval at the AGM in 2026. Other Non-executive
Directors, in particular the SID and committee chairs, are available to
meet with shareholders on request.
Shareholders are able to share their views on matters affecting the
Company through a range of engagement channels available
throughout the year, including investor events. The Group offers
hybrid AGMs to enable participation from shareholders wherever they
are based. Retail shareholders in the UK are also able to meet
periodically with the Chair and management in person.
Throughout the year, retail shareholders are able to access dedicated
services through the Company’s registrar, Computershare. More
information is available in the Shareholder information section on
page 406 and on the Company’s website, including contact details
for the Group’s Secretariat.
The Group undertakes a broad programme of investor engagement,
hosting presentations and maintaining active dialogue with
shareholders and the research community through both live and
online channels. The Group benefits from active research coverage in
Hong Kong, Singapore and the UK and provides research analysts
with appropriate access to the management team.
A summary of the Board’s and the Group’s stakeholder engagement
activities in 2025 is set out in the Section 172 Statement on pages 89
to 97.
The Board conducts an annual review of its Shareholder
Communications Policy. For the year ended 31 December 2025, the
Board concluded that the Shareholder Communications Policy
continues to be effective.
172 Prudential plc Annual Report 2025
How we operate continued
Living our values – embedding and monitoring our culture
The Board established the Group’s purpose, values and strategy and
satisfies itself that these and our culture are aligned, which is critical
to our long-term value creation and sustainability. We aim to operate
a high-performance culture where employees are motivated,
engaged, and collectively committed to achieving exceptional results
that support our business strategy. We work towards achieving this
through both actions and behaviours, guided by our values, known as
The PruWay (the values are described in our Sustainability Report on
page 37). Our Code of Conduct provides a valuable tool to help all
employees to uphold The PruWay, act with integrity and operate
ethically. The Board recognises that Prudential’s culture starts at the
top and is a key enabler to delivering our strategic objectives and
purpose. 
Throughout the year, the Board monitored the extent the Group's
culture was embedded throughout the organisation in a number of
ways:
Board engagement
Board and Committee meetings and workshops are attended by
senior representatives from Head Office and various business units,
providing a valuable engagement opportunity for Board members. In
addition, the Board usually holds at least one meeting a year at one
of our local businesses and spends time interacting directly with local
management and employees. New Directors spend time with
management both at Head Office level and in business units as part
of their induction process. This is supplemented by targeted
engagement sessions including regular town hall meetings led by
members of the GEC, both at Group and local business level, with
observations reported to the Board. 
The Sustainability Committee leads on employee engagement on
behalf of the Board and monitors the annual programme of activities,
which range from Director participation in internal engagement
events to participation in town hall events and smaller sessions with
local leadership teams and talent. The Sustainability Committee also
considered insights gained from the employee survey conducted in
2025.
The Board gains additional insight into the culture across the
organisation through the activities of the Audit and Risk Committees.
The Audit Committee receives feedback from the internal auditors on
their observations on culture and its alignment to purpose and values
as observed from their review activities and engagement with
management, including on certain key indicators such as
management’s risk awareness and responsiveness to addressing
audit findings. Where there have been significant audit findings, the
Audit Committee asks the accountable executives to attend to report
to the Committee on the root causes of the issues and how they are
addressing them. The Audit Committee also oversees the Group’s
Speak Out procedures and seeks assurance that management are
taking appropriate steps to address any issues identified. The Audit
Committee meets regularly in private with the Chief of Internal Audit,
the Group General Counsel (who has overall responsibility for the
Speak Out programme), and the external auditor, providing additional
opportunities for any potential culture issues that they have observed
to be raised. The Risk Committee monitors risk culture and reports to
the Board on how well this is embedded across the Group. During the
course of 2025, it discussed initiatives to enhance the monitoring of,
and reporting on, risk culture including a set of key culture metrics.
This work will be continued in 2026.
The Chairs of the Audit and Risk Committees regularly engage with
the local business unit Non-executive Directors, providing an
additional lens for monitoring local culture across the Group.
The combination of interactions in formal and informal settings
provides the Board with a range of touchpoints for effective
monitoring of culture.
>  More information is available in our Section 172
statement on page 93 and in the Sustainability section on
page 98
Development and Succession planning
The Board conducted an annual review of development and
succession planning for the GEC, including the CEO. The CEO led the
discussion on his direct reports, enabling a robust conversation and
opportunity for all Non-executive Directors to ask constructive and
appropriately challenging questions on the strength of the succession
pipeline and how senior leaders are being developed in line with the
desired culture. This provided the Board with further insight into how
well senior management set the tone from the top. The Sustainability
Committee looks at the development of talent and succession
pipelines across the organisation (below GEC level).
Strengthening and elevating our leadership capability is one of our
key priorities for 2026. Our aim is to further strengthen our teams’
alignment on outcomes that matter most, and focus efforts on where
it creates the greatest impact. Complementing ‘what’, we continue to
emphasise the ‘how’ of performance – how leaders show up, lead,
communicate and live our values (The PruWay). This includes
reinforcing inclusive leadership behaviours and practices and creating
an environment where diversity of thought is encouraged and valued.
>  More information on Board succession planning is
available in the Nomination & Governance Committee
report on page 192.
Remuneration
To embed the organisation's values and reflect our performance
culture, we have enhanced our performance and reward
management approach to drive equal emphasis on WHAT (business
KPIs) and HOW (value and behaviours), including our PruWay 360
Feedback process on the HOW factors. The Sustainability Committee
is updated on performance management below GEC level and the
Remuneration Committee is updated on the remuneration
architecture for staff within its purview, which includes alignment of
pay to our performance culture. The Risk Committee advises the
Remuneration Committee on risk management and conduct
considerations to ensure that risk management, culture and conduct
are appropriately reflected in the design and operation of executive
remuneration. The Remuneration Committee also considers
workforce remuneration, including alignment of the Group’s incentive
arrangements with culture. Our target is that all people managers
have at least one sustainability-linked goal by 2026, which fosters a
culture where every employee understands their role in creating a
more inclusive, resilient and sustainable future.
>  More information on Board remuneration is available in
the Directors’ Remuneration report on page 204.
173 Prudential plc Annual Report 2025
Code of Conduct
Our Code of Conduct is reviewed annually by the Sustainability
Committee and any changes recommended are approved by the
Board. The Code sets out the principles that guide our values and the
personal conduct expected of our workforce and provides a clear
foundation for our corporate culture. All employees provide
confirmation annually that they have adhered to the Code.
Whistle blowing
Prudential operates a robust whistleblowing programme ('Speak
Out'), which is overseen by the Audit Committee. The arrangements
promote a culture of openness, honesty and accountability and are
assessed annually by an independent whistleblowing charity in the
UK.
>  More information on the programme is available on
page 185.
Employee surveys
A high performance culture is key for our success, embedding The
PruWay which defines our ways of working with one another and how
we deliver value for all our stakeholders. We conduct all-employee
surveys at least annually and the outcomes are reviewed in detail by
the Sustainability Committee and reported to the Board. This provides
valuable insights into how our desired culture is embedded across the
breadth of the organisation and allows the Board to address any
areas requiring more focus.
Outcomes of culture monitoring
Through the activities set out above and the regular updates from the
CEO, the Chair of the Sustainability Committee and the Chief of
Human Resources, the Board received assurance that Prudential’s
culture is aligned to its purpose and values, while recognising further
areas of embedding and alignment required. Meetings with
accountable executives in response to operational incidents or
internal audit findings help the Board in understanding the root
causes of incidents and whether they are reflective of wider cultural
issues: where there is any sense of cultural issues, the Board will follow
up with ongoing scrutiny. Overall, the Board gained broad
understanding of practices and behaviours across the Group and how
these align with the purpose, values and strategy of the Group,
including an understanding of the approach to the culture of risk
ownership in the business and was able to assess how effectively the
tone from the top is reflected throughout the organisation. This
assessment informs the Board and its committees in their approach
to challenging management and informs decision-making in relation
to Executive remuneration. The assessment also contributes to the
programme of focused work by the Risk Committee on first line risk
ownership and accountability. 
174 Prudential plc Annual Report 2025
How we operate continued
Board activities
Key areas of focus – how the Board spent its time in 2025
Q1
Q2
February
May
Discussed macro-economic context and key areas of focus for
the year. These included the three key strategic priorities of
agency, health and operations, and particular markets;
Considered potential IPO of ICICI Prudential Asset
Management Company;
Discussed action plan to address key findings from the
investor perception survey carried out in 2024; and
Received feedback from the Group-wide Supervisor on key
observations and actions expected of the Group following the
Regulatory College in November 2024 and approved the
Group’s response.
Considered updates to the Group’s capital allocation
framework;
Approved in principle the IPO of ICICI Prudential Asset
Management Company;
Discussed aspects of Group strategy, in particular regarding
agency, the Hong Kong business, and the framework for
developing the Group’s longer-term strategy; 
Approved the establishment of an entity in Bermuda as part
of an initiative to enhance capital optimisation and internal
reinsurance capabilities;
Approved updates to the Group risk appetite and the 2025
Group Own Risk and Solvency Assessment Report for
submission to the Hong Kong Insurance Authority; and 
Attended the AGM.
March 
June
Discussed macroeconomic and geopolitical trends affecting
the Group’s key markets, supported by the Group Chief
Economist;
Considered the Group’s capital allocation framework;
Approved the 2024 second interim dividend;
Reviewed the Group’s Operations strategy, a key component
for enabling delivery of strategic goals and enhancing
customer experience;
Reviewed options for enhancing the Group’s asset
management capabilities in particular asset classes;
Discussed priority areas of focus in the agency channel;
Approved the final 2025-2027 Group Business Plan (on TEV
basis and with re-based economics);
Discussed the investor communications strategy to address
key findings from the 2024 independent investor survey,
building on the action plan discussed in February;
Reviewed and approved documents and statements related to
year-end reporting, following review and recommendation by
the Audit Committee;
Reviewed and confirmed effectiveness of risk management
and internal control system;
Discussed findings of the 2024 internal Board performance
review and agreed action plan;
Received feedback from the Chair and Remuneration
Committee Chair on their annual shareholder engagement
programmes; and
Approved key items for the AGM.
On the recommendation of the Nomination & Governance
Committee, approved the appointment of Guido Fürer to the
Board.
Scheduled meeting: Virtual
Scheduled meeting: In-person
Virtual meeting to consider financial reporting
AGM
Site Visit
Strategy Workshop
Board committee meeting - virtual
175 Prudential plc Annual Report 2025
Q3
Q4
July
October
Reviewed progress of delivery of strategic objectives, focusing
particularly on agency, health, technology and operations;
Considered the framework for the development of the Group’s
long-term strategy beyond 2027;
Progress review of the execution of the Group’s Health
strategy;
Further discussion of the Group’s capital allocation framework
and approval of updates announced as part of the Half Year
Results;
Considered initiatives to enhance the Group’s asset
management capabilities in particular asset classes;
As part of the Board visit to Indonesia, received update on the
Indonesia business (see page 176 for further details); 
Approved funding for the newly established Bermuda entity;
and
Approved the settlement of litigation in Malaysia (announced
on 31 July 2025).
Annual offsite strategy sessions, which included deep dives
into key pillars of the Group’s strategy, including AI, Wealth
and the Group's strategic approach in China, as well as
scenario analysis to underpin the Group’s long-term strategic
planning;
Discussed the approach to the Group’s 2026-2028 business
plan;
CITIC Pru Life Business and Strategy update, joined by Chair
of CITIC Pru Life;
Update on initiative to enhance the Group’s asset
management capabilities in certain asset classes;
Discussed development and succession planning for the CEO
and other GEC roles; and
Received an update on the IPO of ICICI Prudential Asset
Management Company and approved pre-IPO placements.
August
December
Reviewed and approved documents and statements related to
half-year reporting, following review and recommendation by
the Audit Committee; and
Approved the first interim dividend for 2025.
Approved the 2026-2028 business and capital plan and 2026
strategic priorities;
Considered the framework for the development of the Group’s
long-term strategy beyond 2027;
Discussed the performance, challenges and strategic
transformation of the agency channel;
Deep dive into the Eastspring asset management business;
Considered the Group’s strategic approach in India;
Final approval for IPO of ICICI Prudential Asset Management
Company;
Received an update on Government Relations strategy;
Received updates on progress made in the Group’s people and
culture initiatives and focus areas for 2026; 
Approved the establishment of a Bermuda business unit to
support Wealth strategy; and
Reflected on lessons learnt and insights gained over the year.
Scheduled meeting: Virtual
Scheduled meeting: In-person
Virtual meeting to consider financial reporting
AGM
Site Visit
Strategy Workshop
Board committee meeting - virtual
In addition, the Board received regular performance updates from the CEO, CFO, the Chief of Investor Relations and regional business heads,
alongside reviews of operational performance in key markets and across distributions channels, ensuring comprehensive oversight of financial
and operational matters and progress in executing the Group’s strategic priorities. The Board also considered reporting on the Group’s other
principal stakeholder groups including employees, regulators and policy‑makers, and, at an aggregated level, customers, to ensure that
stakeholder considerations continued to inform decision‑making.
The Board considered the evolving landscape of macro-economic and geopolitical trends, supported by regular analysis and briefings from the
Group Chief Economist and the Chief Government Relations and Policy Officer, as well as regulatory and political developments in the markets in
which the Group operates. Additional insights were provided through regular reports from the CEO and CRCO on the Group’s engagement with
its key regulators.
Governance and risk management considerations remained integral to the Board’s decision-making, supported by regular reports from the CRCO
and the Board’s approval of all strategic and material operational matters in line with the Group’s internal risk management and governance
policies.
The Board’s approach was further informed by updates from the Chairs of the Audit, Risk, Remuneration, Nomination & Governance, and
Sustainability Committees, each of which provided advice and assurance over their respective areas of responsibility.
Director development programme
Throughout the year, the Board and its committees received regular business updates and participated in deep-dive sessions that helped to
develop their knowledge of individual businesses, current and emerging issues relevant to the Group and particular products and business
opportunities. The development programme for the Board included the following in 2025:
176 Prudential plc Annual Report 2025
How we operate continued
January
Global sustainability trends impacting the insurance industry (externally-facilitated) (Sustainability Committee)
February
Impact of global sustainability trends on Prudential (Sustainability Committee)
March
Geopolitical and macro-economic update
Deep dive into key drivers of Group valuation
Deep dive into management of participating products (Risk Committee)
April
Update on US tariffs
Deep dive into Hong Kong products and associated investment risk
UK Corporate Governance Code – Provision 29 (Audit Committee)
May
Deep dive into product portfolio (Risk Committee)
Overview of global remuneration trends and practices (Remuneration Committee)
Hong Kong business update and market overview
Board workshop on asset and liability management, led by the Group Chief Investment Officer
Update on US tariffs
Externally-led Board workshop on AI adoption in practice
July
Indonesia business update and market overview
Externally-led session on Indonesia’s macro-economic and political landscape
Deep dive into foreign ownership rules across markets (Risk Committee)
Update on GIECA internal model review (Risk Committee)
October
Global macro-economic and geopolitical trends, led by the Group Chief Economist
External view of Prudential from a top 20 investor
CITIC Pru Life business update and market overview
Update on evolving regulatory capital standards (Risk Committee)
Deep dive into investment strategy and governance, led by the Group Chief Investment Officer
Asset management business update and market overview
December
Deep dive into alternatives investment process (Risk Committee)
The Risk Committee received regular updates on geopolitical, macroeconomic and regulatory developments, updates on regulatory
developments and external trends in respect of financial crime, cyber security, data privacy, and AI, and on a rotating basis was briefed by the
CROs of the Material Subsidiaries on the regulatory developments, industry trends and key risks in their markets. The Sustainability Committee
received regular updates on the ESG geopolitical landscape. 
Board visit to Indonesia
In July, the Board visited Indonesia and spent time with our Conventional Life, Syariah and Eastspring businesses. This was an opportunity
for the Board to speak with colleagues and agents to deepen its understanding of the Indonesian market, the opportunities for growth and
the strategies being pursued by the businesses.
As well as presentations on the businesses, the visit involved interactions with employees, agents and strategic partners including:
Spending time with the local management teams as well as hosting a meet and greet event with top talent in order for the Board to hear
directly from potential future leaders.
Seeing examples of the innovative ways in which Prudential and its strategic partners are developing and using technology to better
serve customers and support agents.
Meeting with agency leaders to celebrate successes and share views on market opportunities and how Prudential enables them to succeed.
Hearing about sustainability initiatives and the work of the Prudence Foundation in Indonesia.
The Board hosted a dinner with local stakeholders and strategic partners, as well as a dinner with agency leaders.  During the visit, the Chair
and CEO met with the President of Indonesia, Prabowo Subianto and Minister for Health, Budi Gunadi Sadikin. They witnessed the official
signing of a Memorandum of Understanding between the Indonesian Ministry of Health and Prudential which established a strategic
framework for capacity-building, digital-health innovation, and other support to advance Indonesia’s national Health Transformation
agenda. This collaboration further strengthens Prudential’s commitment to Indonesia, one of our key markets.
p176-new.jpg
177 Prudential plc Annual Report 2025
Board performance
The Board carries out formal and rigorous reviews of its own
performance, as well as that of its committees and each individual
Internal board performance.jpg
Director, on an annual basis. These reviews are overseen by the
Nomination & Governance Committee. In line with governance
guidelines, the review is carried out by an external reviewer every
three years.
In addition to the annual review, the Chair meets regularly with the
Non-executive Directors to exchange feedback on the Board’s
performance.
Board perdormance.jpg
Year 1
External Review
interview-based
review, facilitated
externally
Year 2
Internal Review
interview and/or
questionnaire-
based review, led
by the Chair and
the Company
Secretary
Year 3
Internal Review
interview and/or
questionnaire-
based review, led
by the Chair and
the Company
Secretary
Internal board performance review process
for 2025
Scoping
Company Secretary discussed proposed approach
with Chair.
Chair and Company Secretary updated Nomination
& Governance Committee.
Questionnaire
Company Secretary facilitated the performance
review of the Board through a questionnaire for the
Board and each principal Committee which covered:
Board composition and dynamics; meeting
management and support; the Board’s oversight of
different areas; risk management and internal
control; succession planning; the work of the
Committees; and priorities for change.
Feedback
Company Secretary analysed responses to the
questionnaire and discussed themes with Chair.
Chair assessed individual performance of each
Director and fed back observations.
SID consulted with Board members on performance
of Chair and fed back observations.
Outcomes
Outcomes of individual Director reviews were
discussed by the Nomination & Governance
Committee.
Outcomes of Board performance review were
discussed by the Nomination & Governance
Committee/Board to exchange ideas, agree priorities
and actions.
Each principal Committee discussed the relevant
Committee themes.
The review concluded that substantial progress had been made in
addressing the recommendations from the 2024 review. It further
confirmed that the Board and its principal Committees continued to
operate effectively throughout the year. While no significant
improvements were deemed necessary, a number of potential
enhancement opportunities were identified and discussed.
178 Prudential plc Annual Report 2025
How we operate continued
Through the review and subsequent discussion, the Board identified areas of particular focus and related actions:
Theme
Outcome of 2025 review
Board training
Board and Committee training programme to focus on fast-evolving areas such as technology and AI, alongside
refresher sessions on key products.
Operation of the Board
Noting progress in 2025 in increasing time focused on strategic topics, continue to streamline Board agendas to
ensure maximum time is allocated to the development of the Group’s future strategy.
Continue to streamline papers to help support the Board’s focus on key strategic matters.
Deepening Board oversight of senior management development and succession planning.
Operation of the
Committees
Deepening oversight of talent development and succession planning across the Group (including to ensure a
diverse talent pipeline) (Sustainability and Nomination & Governance Committees).
Continue to focus on AI, technology, data and cyber risks and controls (Audit and Risk Committees).
Further refining agendas in order to allocate more time to the most significant topics (Audit, Risk and
Sustainability Committees).
Actions during 2025 arising from the 2024 review
Theme
Outcomes of 2024 review
Progress in 2025
Operation of the Board
Review Board forward agenda to increase time on
strategic matters during meetings in person relative to
operating and financial performance.
Noting progress in 2024, continue to streamline Board
papers and hone key messages.
Refine the suite of metrics to support the Board’s
monitoring of performance and progress against
execution of strategic and financial objectives.
Good progress was made in this regard, with
significant time spent on strategic matters during
2025.
Board papers continued to evolve, with further focus
in this area in 2026 to ensure continuous
improvement.
Metrics were updated to keep pace with the
development of strategic and financial objectives. 
Further enhancements are expected in 2026 to
capture any new reporting metrics.
Induction and education
Identify opportunities for Board education sessions in
anticipation of key topics coming to the Board or
Committees for discussion.
Bring more external perspectives into the Boardroom.
Board and Committee education sessions were held
on various topics.  Further sessions are being arranged
in 2026.
External perspectives on a range of topics were shared
with the Board, which included speakers on AI, macro-
economic and geopolitical trends, and other key
external trends impacting the industry, as well as from
a long-standing investor.
Director evaluation
Individual performance evaluation of Non-executive Directors was
undertaken by the Chair who gathered feedback from each Board
member and from relevant GEC members on each Director’s
performance. The Nomination & Governance Committee discussed
the performance of Directors at its meeting in March 2026 as part of
the overall Board review. The Chair relayed feedback on individual
Directors’ performance in one-to-one conversations.
Feedback on the performance of the Chair was gathered at a
meeting of the independent directors chaired by the SID, without the
Chair present. The SID then discussed the feedback with the Chair.
The outcome of these evaluations informed the Nomination &
Governance Committee’s recommendation for Directors to be put
forward for re-election by shareholders.
The performance of the CEO, in his executive capacity, is subject to
regular review. As part of the annual performance evaluation of all
employees, the Chair assessed the performance of the CEO in
consultation with the non-executive Board, while the CEO appraised
the performance of all other GEC members. The Chair of the Risk
Committee provided feedback to the CEO on the performance of the
CRCO, and the Chair of the Audit Committee provided feedback to
the CEO on the performance of the CFO. GEC members’
performance, including that of the CEO, is also reviewed by the
Remuneration Committee as part of its decision-making.
179 Prudential plc Annual Report 2025
Risk management and internal control
The Board is responsible for making sure that an appropriate and
effective system of risk management and internal control is in place
across the Group.
The framework of risk management and internal control centres on
clearly delegated authorities that provide Board oversight and control
of important decisions. The framework sets clear expectations around
the management of risk across the Group. It has been designed to
monitor and manage, rather than eliminate, the risk of not meeting
objectives, while taking into account the interests of our different
stakeholders.
As a provider of financial services, the Group recognises the interests
of a broad spectrum of stakeholders and acknowledges that the
managed acceptance of risk is fundamental to our business. Effective
risk management is therefore a key source of competitive advantage
for the Group. Through selective exposure to risk, we seek to generate
customer and shareholder value, where these are an outcome of
chosen business activities and strategy. These risks will be reduced
when it is cost effective to do so. The Group’s systems, procedures
and controls are designed to manage risk appropriately, supported by
resilience and recovery plans that maintain flexibility and
responsiveness during periods of stress. There are some financial and
non-financial risks for which the Group has no tolerance, and these
are actively avoided.
Internal control
The Group Governance Manual (GGM) sets out the general principles
by which we conduct our business and defines our Group-wide
approach to governance, risk management and internal control. More
information on the GGM can be found on page 170.
Group-wide policies, internal controls and processes, based on the
GGM, are in place across the Group and include controls around the
preparation of financial reporting. The operation of these controls
and processes supports the preparation of reliable financial reporting
and of local and consolidated financial statements that adhere to
applicable accounting standards, and the requirements of the
Sarbanes-Oxley Act. These controls include certifications by the CEO
and CFO of each business on the accuracy of information provided
for use in the Group’s consolidated financial reporting, and the
assurance work carried out as required by US reporting requirements.
The Board has delegated authority to the Audit Committee to review
the framework and the effectiveness of the Group’s system of
internal control. The Audit Committee is supported by the assurance
work carried out by Group-wide Internal Audit (GwIA) and the
Group’s subsidiary audit committees, which oversee the effectiveness
of controls in each respective business. Details of how the Audit
Committee oversees the framework of controls and their effectiveness
on an ongoing basis can be found on pages 181 to 186.
Risk management
A key part of the GGM is the Group Risk Framework, which requires all
businesses to have established processes for: i) identifying; ii)
measuring and assessing; iii) managing and controlling; and iv)
monitoring and reporting the risks facing the business.
The Board determines the nature and extent of the principal risks it
is willing to take in pursuit of its strategic objectives, taking into
account the interests of our stakeholders. The Board has delegated
authority to the Risk Committee to assist it in providing leadership,
direction and oversight of the Group’s overall risk appetite, risk
tolerance and strategy. The Risk Committee also oversees and advises
on the current and potential future risk exposures of the Group;
reviews and approves the Group’s risk management framework,
including changes to risk limits within the Board-approved risk
appetite; and monitors the effectiveness of the framework
and adherence to the various risk policies. Its regular activities can be
found on pages 187 to 189.
The Group’s risk governance arrangements, which support the Board,
the Risk Committee and the Audit Committee, are based on the
principles of the ‘three lines model’: risk-taking and management,
risk control and oversight, and independent assurance.
Formal review of controls
A formal evaluation of the risk management and internal control
system is carried out at least once a year. Before the Board reaches
a conclusion on the effectiveness of the system in place, the report
is considered by the Disclosure Committee and the Audit Committee,
with risk-specific disclosures in the report also reviewed by the
Risk Committee. This evaluation takes place before the publication
of the Annual Report.
As part of the assessment, businesses carrying out the annual risk and
control evaluation must produce a business controls report. These
reports capture the results of businesses’ risk and control assessments,
including any relevant issues identified and reported by other Group
oversight functions, findings from reviews undertaken by Group-wide
Internal Audit (GwIA), which carries out risk-based audits across the
Group, and any material issues arising from any external regulatory
engagements. Any breaches or exemptions raised under Group
policies and their implications for the functioning of internal controls
are also considered. The Group Governance function, under the
direction of the CRCO, supports the carrying out of this evaluation
process.
The Group’s effectiveness assessment follows the UK and Hong Kong
Corporate Governance Codes’ guidance on risk management, internal
control and related financial and business reporting. In line with this
guidance, the evaluation does not apply to material joint ventures
and associates where the Group does not exercise full management
control. In these cases, the Group ensures that suitable governance
and risk management arrangements are in place to protect the
Group’s interests. Moreover, the relevant Group company which is
part of the joint venture or associate must also comply with
the requirements of the Group’s internal governance framework.
Progress has been made in identifying the Group’s material controls
ahead of the Board’s declaration of their effectiveness from the 2026
annual report onwards. These future declarations will address updates
to Provision 29 of the UK Code, which came into effect for financial
years beginning on or after 1 January 2026. The Group already
maintains an established risk management and internal control
framework, and the revised Code introduces enhanced disclosure
expectations in relation to material controls.
In line with these forthcoming requirements, additional focus is being
applied to the assessment of any weaknesses relating to material
controls. The Audit Committee has been kept informed of the work
undertaken to identify material controls with reference to the Group’s
material risks and the methodology being developed to evaluate their
effectiveness.
Three lines model
First line (risk-taking and management)
Takes and manages risk exposures in accordance with the risk
appetite, mandate and limits set by the Board;
Identifies and reports the risks that the Group is exposed to,
and those that are emerging;
Promptly escalates any limit breaches or violations of risk
management policies, mandates or instructions;
Identifies and promptly escalates significant emerging risk issues;
180 Prudential plc Annual Report 2025
How we operate continued
Establishes and maintains appropriate and effective structures,
processes and controls for the management and mitigation of risks
and issues/incidents on a day-to-day basis;
Manages the business to ensure full compliance with the Group risk
management framework as set out in the GGM; and
Ensures adherence to all relevant regulations.
Second line (risk control and oversight)
Assists the Board to formulate the risk appetite and limit
framework, risk management plans, risk policies, risk identification,
measurement, assessment and risk reporting processes; and
Reviews and assesses the risk-taking activities of the first line,
and where appropriate challenges the actions being taken to
manage and control risks and approves changes to controls.
Third line (independent assurance)
Provides independent assurance on the design, effectiveness
and implementation of the overall system of internal controls,
including governance structures and processes, risk management
and compliance.
Each business must implement a governance structure based on the
three lines model proportionate to its size, nature and complexity, and
to the risks that it manages.
Effectiveness of controls
As outlined by provision 29 of the 2018 UK Code and provisions D.2.1,
D.2.2 and D.2.3 of the HK Code, the Board reviewed the effectiveness
and performance of the system of risk management and internal
control during 2025. This review covered all material controls,
including financial, operational and compliance controls, risk
management systems, budgets and the adequacy of the resources,
and the qualifications and experience of staff of the Group’s
accounting, internal audit, financial reporting and sustainability
functions. The review identified areas for improvement and the
necessary actions that have been or are being taken. The audit
committees at Group and Material Subsidiary levels collectively
monitor outstanding actions regularly, ensuring that adequate
resources and attention are directed towards resolving them within a
reasonable time frame.
The Board confirms that there is an ongoing process for identifying,
measuring and assessing, managing and controlling, and monitoring
and reporting the significant risks faced by the Group and confirms
that the system remains effective.
181 Prudential plc Annual Report 2025
Audit Committee report
Audit Committee report
'Our priorities were the
transition to TEV reporting and
overseeing the multi-year
transformation of our Finance
function as the business grows
and develops in line with our
strategy.'
Committee’s purpose
The Committee is responsible for oversight and review of
financial reporting. The Committee also oversees the
effectiveness of the internal control and risk
management framework, including the effectiveness of
financial and non-financial reporting controls, and is
responsible for making the relevant disclosures in the
Annual Report. In addition, it considers the effectiveness
and objectivity of the internal and external auditors.
More information about the Audit Committee can be
found in its terms of reference, which are available at
Committee performance
The operation of the Committee was reviewed as part of
the annual Board performance review. No material issues
were identified. The Committee discussed the output of
the evaluation and agreed areas of focus. These are
included in the consolidated outcomes of the 2025
Board performance review on page 177.
Membership and 2025 meeting attendance
Committee members
Member since
2025 meetings1
Jeanette Wong, Chair
May 2021 (Chair
since March 2024)
15/15
Jeremy Anderson
January 2020
15/15
Arijit Basu
September 2022
15/15
Guido Fürer
July 2025
8/8
Mark Saunders
April 2024
15/15
Amy Yip 2
March 2021
11/13
(1) The Committee held five scheduled meetings, plus six additional shorter
meetings to consider periodic financial reporting. In addition, the Committee
held two joint meetings with the Risk Committee and two joint meetings with
the Sustainability Committee.
(2) Amy Yip was unable to attend one scheduled meeting and one of the joint
meetings due to conflicting commitments. She retired from the Board with
effect from 31 October 2025.
Regular attendees
Chair of the Board
Chief Executive Officer
Chief Financial Officer
Chief Risk and Compliance
Officer
Company Secretary
Chief of Financial & Capital
Reporting
Chief Internal Auditor
External Audit Partners
Committee diversity
223200860609274
¢
Male
4
¢
Female
1
182 Prudential plc Annual Report 2025
Audit Committee report continued
Dear shareholder
I am pleased to present our Report outlining the key activities and
themes that the Committee focused on during the year.
Our 2025 agenda focused on financial reporting and controls. 2025
was our first year of reporting on a Traditional Embedded Value (TEV)
basis. The 2024 Annual Report and Accounts included TEV
information to provide comparatives for the 2025 TEV financial
statements and reporting since then has been solely on a TEV basis. A
key focus of the Committee has been overseeing the transition to
TEV, including reviewing the assumptions underpinning the
framework, such as the calibration of risk discount rates. We hope
that shareholders find the increased comparability of our reporting to
key peers useful.
A further priority was overseeing the multi-year programme to
transform the Group’s Finance function. The project is assessing the
capabilities and tools required across financial, actuarial and
management reporting to ensure that the Finance function continues
to operate in an effective and efficient way as the business grows and
develops in line with our Group strategy. The Committee has
remained focused on the safe delivery of the programme and
supporting the realisation of its intended benefits, receiving detailed
updates from the project team in May and October.
Ahead of changes to the declarations required under the UK
Corporate Governance Code regarding the effectiveness of material
controls, which came into effect for financial years beginning on or
after 1 January 2026, the Committee spent time understanding the
new requirements and evolving best practice for such declarations
and oversaw the preparations for the new requirements. We will
report on this new basis within the 2026 Annual Report and Accounts. 
We continued to work closely with other Board committees. We held
two joint meetings with the Risk Committee in May and October,
which focused in particular on technology risks. Holding these
meetings jointly enabled us to combine our expertise and discuss the
topics and challenges in more depth.
The Committees together received a status update on our two-year
programme to enhance the Group’s control environment as a key
enabler for achieving our growth strategy, in which controls are
efficiently managed to accelerate value through operational and
financial discipline. The programme has progressed well in delivering
the expected enhancements and our focus will now move on to
monitoring the successful embedding across the organisation.
We also met jointly with the Sustainability Committee in March and
December to discuss non-financial reporting controls and receive an
update on Sustainability reporting requirements across our markets.
Jeremy Anderson (Chair of the Risk Committee) and I continued to
work closely with our counterparts in our subsidiaries. I maintained my
regular engagement with the Chairs of our Material Subsidiaries and
extended this to include the Chairs of the largest next-tier operating
subsidiaries. We held two governance forums for the members of
audit and risk committees in those subsidiaries to discuss common
issues and share best practice, in particular focusing on the role of
audit committees in overseeing the Group’s risk management and
internal control framework.
More detail on our activities is provided in the report overleaf.
p182.jpg
Jeanette Wong
Chair of the Audit Committee
Key committee activities in 2025
March
Full-year reporting;
Annual review of risk management and internal
controls;
Internal audit effectiveness;
Consideration of auditor re-appointment; and
Oversight of non-financial reporting (jointly with the
Sustainability Committee).
April
Q1 Business performance update; and
Externally-facilitated education session: Provision 29 of
the UK Corporate Governance Code.
May
Projects: transformation of the Finance function and
preparation for Provision 29;
Bi-annual actuarial update;
External auditor: effectiveness review and audit
engagement terms;
Annual report on Speak-Out programme; and
Technology risk management (jointly with the Risk
Committee).
July
Half-year reporting; and
Preparation for material controls reporting under
Provision 29.
August
Half-year reporting.
October
Transformation of the Finance function;
Auditor independence policy annual review;
Technology risk management (jointly with the Risk
Committee); and 
Control environment enhancement project (jointly
with the Risk Committee). 
November
Q3 Business performance update.
December
Full-year reporting;
Bi-annual actuarial update;
2026 Internal audit plan;
Review of risk management and internal controls; and
Non-financial reporting controls for full-year 2025
reporting (jointly with the Sustainability Committee).
2026 priorities
Oversight of AI, data and cyber controls (in collaboration with the
Risk Committee);
Oversight of risk management and internal control framework
effectiveness and monitoring under new requirements (Provision
29, UK Code); and
Monitoring the ongoing transformation of the Finance function.
183 Prudential plc Annual Report 2025
The Company complied with the Audit Committees and the External
Audit: Minimum Standard (the Minimum Standard) in 2025. The
Committee has undertaken the activities as discussed in this report to
meet the requirements of the Minimum Standard.
Accounting judgements and estimates supporting the
Group’s results
One of the Committee’s key responsibilities is to monitor the integrity
of periodic financial reports. This includes the Half Year Financial
Report, the Annual Report and Accounts (including compliance with
the GWS public reporting requirements), associated results
announcements and Form 20-F disclosures. The Committee also
reviews the quarterly business performance updates provided for the
first and third quarters.
In reviewing these and other items, the Committee receives reports
from management and, as appropriate, reports from internal and
external assurance providers. When considering financial reporting
matters, the Committee assesses compliance with relevant
accounting standards, regulations and governance codes focusing on
key areas of judgement and complexity.
No material changes were made to the Group’s IFRS accounting
policies during 2025, as set out in note A3.
Assumptions setting
The Committee reviewed the key assumptions and judgements
supporting the Group’s IFRS results, including those made in valuing
the Group's insurance contract balances, investments and intangible
assets. The Committee also reviewed the assumptions underpinning
the Group's TEV results.
Insurance contract balances
The measurement of insurance contract balances is based on the best
estimate of future cash flows, including those to and from policyholders,
over a long period of time. These estimates can, depending on the type of
business, be highly judgemental. Critical IFRS accounting policies,
estimates and judgements on the measurement of contract liabilities are
set out in note A3, with further details on products and the measurement
of contractual service margin (CSM) provided in note C3. The sensitivity of
the Group’s metrics to key economic and non-economic assumption
changes is set out in note C6 for IFRS and note 3 for TEV. The Committee
considered proposed changes to assumptions and other estimates in
advance of 2025 reporting. Key assumptions considered were:
The persistency, mortality, morbidity (including expectations of
future medical costs inflation and related premium rises) and
expense assumptions (including consideration of future expense
levels anticipated in the business plan) within insurance businesses.
When assessing these assumptions, the Committee considered
recent experiences and whether adverse variances were expected
to be short term in nature; and
Economic assumptions, including investment returns, associated
risk discount rates for TEV and related illiquidity premiums for IFRS.
Note A3 sets out the Group’s approach to setting risk discount
rates, incorporating illiquidity premiums, for IFRS.
The Committee was satisfied that the assumptions adopted by
management were appropriate.
Valuation of investments
The Committee received information on the carrying value of
investments in the Group’s balance sheet which acknowledged that
most of the Group’s investments continued to be based on quoted
prices in an active market (circa 82 per cent being included in level 1
as at 31 December 2025). Further information on the valuation of
assets is contained in note C2 of the IFRS financial statements. On
level 3 investments, the Committee noted that management had
focused in the year on enhancing control around valuation,
particularly how reviews of supporting information were performed
and documented. Climate change does not directly impact fair values,
particularly where these are built on observable inputs (i.e. level 1 and
level 2); however, the impact of environmental risks on the Group’s
assets and liabilities is discussed in more detail in note C6 of the IFRS
financial statements, the Risk review and the Sustainability report.
The Committee agreed that, overall, investments were valued
appropriately.
Intangible assets
The Committee received information to enable it to review the
carrying value of certain intangible asset balances, principally the
Group’s distribution rights asset and goodwill. After reviewing the
information provided and considering the results of the work
performed by management, the Committee was satisfied that the
carrying value of the intangibles reviewed was appropriate. More
information on the Group’s intangibles is contained in note C4 of the
IFRS financial statements.
2025 corporate transactions
The Committee received information from management on
accounting for specific corporate transactions that took place in
2025. This included the settlement of a dividend claim made by Detik
Ria, the 49 per cent shareholder in Sri Han Suria Sdn Bhd, the holding
company of Prudential Assurance Malaysia Berhad, which resulted in
a small increment to the Group's IFRS shareholders’ equity, and the
gain through the sale of shares arising upon the initial public offering
of ICICI Prudential Asset Management Company Limited.
Other financial reporting matters
Going concern and viability statements
The Committee considered various analyses from management on
the capital and liquidity positions at both Group and parent company
level, taking into account the Group’s principal risks. This included an
assessment of the impact that different stress scenarios may have on
the Group’s business plan and its resilience to those threats. Following
this review, the Committee recommended to the Board that it
remains appropriate to adopt the going concern basis of accounting
in preparing the financial statements and that the disclosures in the
2025 Annual Report and Accounts on the Group’s longer-term
viability are both reasonable and appropriate.
184 Prudential plc Annual Report 2025
Audit Committee report continued
Fair, balanced and understandable
The Committee carried out a formal review of whether the 2025
Annual Report and Accounts are ‘fair, balanced and understandable’
as required by the UK Corporate Governance Code. In particular, it
considered whether the report gives a full picture of the Group’s
business model, strategy, financial position and performance in the
year, with important messages appropriately highlighted. The
consideration included key developments arising in the year, how
progress against the Group’s key strategic objectives is presented in
the Annual Report, and the balance of discussion of performance
across the Group’s operations and segments. Other aspects
considered included the level of consistency between financial
statements and management narrative sections and the prominence
of alternative performance measures, and risk disclosures.
After completion of its detailed review, the Committee agreed that,
taken as a whole, the Group’s 2025 Annual Report and Accounts are
fair, balanced and understandable.
Taxation
The Committee regularly received updates on the Group’s tax
matters and provisions for certain open tax items, including tax
matters in litigation. The Committee agreed that the level of
provisioning adopted by management is appropriate. In 2025, the
Committee reviewed the effects on the Group’s reported results of
the introduction of a global minimum tax rate of 15 per cent, which
became fully effective for the Group in 2025. It also reviewed the
associated disclosures of the change – see notes B3 and C7 of the
IFRS financial statements for further information. The Committee
reviewed and approved the annual update of the Group’s Tax
Strategy information ahead of publication on the website.
Parent company financial statements
The Committee reviewed the parent company profit and loss account
and balance sheet, which includes the recoverability of the parent
company’s investment in subsidiaries by assessing and confirming
that the net assets of the relevant subsidiaries (approximating their
minimum recoverable amount) were in excess of their carrying value
at the balance sheet date.
External audit
External audit effectiveness
The Group’s external auditor is Ernst & Young LLP (EY) and oversight
of this relationship is one of the Committee's key responsibilities.
Matters considered by the Committee in the year included:
EY’s detailed audit strategy for the year, approach to risk
assessment and coverage of the audit response to highlighted
significant risks;
EY's approach to Group materiality setting and their proposal on
how that is applied to individual business units;
EY's knowledge around the key assumptions, and their insight and
constructive challenge to management by highlighting where
those assumptions are positioned on a range;
EY’s insight around the key accounting judgements and estimates
and demonstration of professional scepticism in dealing with
management;
The outcome of management’s internal evaluation of the auditor
and audit quality, as discussed below; and
Other external evaluations of EY, with a focus on the FRC’s Annual
Quality Review.
The Committee maintains an open dialogue on emerging risks and
issues with the EY Group Lead Partners via a regular schedule of
meetings aligned to key reporting milestones. In 2025, the
Committee met with EY's Group Lead Partners without management
present on two separate occasions.
Management’s internal evaluation of EY
This was conducted in May 2025 using a questionnaire seeking input
from Committee members, members of Material Subsidiary audit
committees, the CFO and the Group’s senior financial leadership. The
survey asked questions covering EY’s knowledge and expertise
(including industry insight), professional scepticism and challenge,
audit process, and quality of both written and oral communications.
Comments as well as a numerical score were collected and analysed.
The feedback supported the conclusion that the audit performed by
EY was carried out to a high standard and demonstrates an
appropriate degree of challenge to management. While some areas
of improvement were identified, no material concerns were raised. EY
was given the opportunity to respond to the findings and EY
discussed proposed improvements to address specific points raised in
the evaluation.
FRC audit quality inspection of EY
When assessing the audit quality of EY, the Committee reviewed the
inspection results published by relevant regulators in respect of the
firm. In July 2025, the FRC published its 2024-2025 Audit Quality
Inspection findings in respect of EY and other large UK audit firms,
carried out by its Audit Quality Review (AQR) team. In July 2025, the
Hong Kong AFRC also published its 2024-2025 Annual Inspection
Report for Hong Kong audit firms. Both reports showed improvements
in overall grades for EY from the prior year. Overall, the Committee
was satisfied that no specific actions were needed for the Prudential
plc 2025 audit as a result of the FRC AQR inspection findings.
185 Prudential plc Annual Report 2025
Auditor independence and objectivity
The Committee monitors auditor independence and objectivity,
which is supported by the Group’s Auditor Independence Policy (the
Policy). The Committee reviews and approves any changes to the
Policy annually. The Policy sets out the circumstances in which the
external auditor may undertake non-audit services and is based on
four key principles, which specify that the auditor should not:
have a mutual or conflicting interest with the Group;
audit its own firm’s work;
act as management or employees of the Group; or
be placed in a position of advocacy for the Group.
The Policy has two permissible service types: those that require
specific approval by the Committee on an engagement basis, and
those that are pre-approved by the Committee with an annual
monetary limit capped at no more than five per cent of the Group
audit fee in the proposed year and capped at $65,000 individually.
Non-audit services undertaken by EY were agreed prior to the
commencement of work and were confirmed as permissible for the
external auditor to undertake in accordance with the Policy, which
complies with the rules and regulations of the FRC’s Revised Ethical
Standard (2024), the US Securities and Exchange Commission (SEC)
and the standards of the Public Company Accounting Oversight
Board (PCAOB).
The Committee monitored the nature and extent of non-audit services on
a regular basis to ensure the provision of such services complied with the
Policy and did not impair the auditor’s objectivity or independence. The
Committee noted that EY typically only performed non-audit services
where they complemented its role as external auditor, for example, the
review of half-year and TEV basis results or additional assurance to
support capital market announcements.
In keeping with professional ethical standards, EY provided regular
updates and confirmed on a bi-annual basis its independence to the
Committee, setting out the supporting evidence such as details of
non-audit services and the potential threats and related safeguards in
providing those services. The confirmation was included in a report
that was considered by the Committee prior to publication of the
financial results.
The Committee will continue to monitor developments to ensure the
Group’s policies and processes around audit effectiveness and
independence evolve in line with market practice.
Fees paid to the external auditor
The fees paid to EY for the year ended 31 December 2025 amounted
to $16.3 million, of which $4.2 million were total amounts payable in
respect of non-audit services, except those required by law and
regulation as defined by the FRC’s Revised Ethical Standard (2024). A
breakdown of the fees payable to EY can be found in note B2.4 of the
IFRS financial statements. The FRC cap on the ratio of non-audit fees
over average audit fees for the past three years is only applicable for
the year ending 31 December 2026, being the fourth year of EY
being the Group’s external auditor.
The $4.2 million of non-audit services referenced above included the
review of the Group’s half-year financial statements, TEV disclosures
and other limited assurance work. In all cases, EY was considered the
most appropriate firm to carry out the work, given their knowledge of
the Group and the accumulated expertise gained from running these
engagements alongside the main audit. All non-audit services were
pre-approved by the Committee and were in line with the Policy
discussed above.
Reappointment of the external auditor
EY completed its third audit of the Group since appointment at the
Company’s AGM in May 2023 following the competitive tender
process in 2020. Based on the outcome of the effectiveness
evaluation, discussed above, and all other considerations, the
Committee concluded that there was nothing in the performance of
the auditor that would require a change at the next AGM. The
Committee, therefore, recommends that EY be reappointed as the
auditor, with John Headley remaining as the Group Lead Partner. A
resolution to this effect will be proposed to shareholders at the 2026
AGM. Under the relevant audit tender rules, the Company is required
to conduct its next audit tender before the audit of the financial year
2033.
Throughout the 2025 financial year, the Company complied with the
provisions of the Statutory Audit Services for Large Companies Market
Investigation (Mandatory Use of Competitive Tender Processes and
Audit Committee Responsibilities) Order 2014 issued by the UK
Competition and Markets Authority.
Whistleblowing
Speak Out
The Group continues to operate a Group-wide whistleblowing
programme (‘Speak Out’), hosted by an independent third party
(Navex). The Speak Out programme received ad hoc reports through
a wide variety of channels, including a web portal, QR code, free-to-
call hotlines, emails and letters. Reports are captured, confidentially
recorded by Navex and triaged by Group Investigations before being
investigated by the appropriate in-house teams.
The Committee is responsible for overseeing the effectiveness of the
Group’s whistleblowing arrangements. The Committee received
regular reports of the most serious cases and other significant matters
raised through the programme, together with the actions taken to
address them. The Committee was also briefed on emerging Speak
Out trends and themes, causal factors and post-investigation
remediation. The Committee may request, and has requested, further
reviews of particular areas of interest where it considered additional
scrutiny appropriate.
Through an annual Speak Out report and quarterly updates, the
Committee reviews the Group’s Speak Out programme, satisfying
itself that it continues to comply with legal, regulatory and
governance requirements. The Committee also considered the
consistency of approach adopted across subsidiary audit committees,
where locally recorded Speak Out events, themes and trends are
reported and considered. Where relevant, the Committee requested
information on the sharing of lessons learned.
The Committee regularly spent time privately with the Group General
Counsel (who has ultimate responsibility for the operation of the
Speak Out programme) to understand outcomes of investigations,
ensure that investigations were adequately resourced and
appropriately managed, that there had been no retaliation against
anyone making a report and that investigations were not improperly
influenced.
An annual assessment of Speak Out arrangements is undertaken by
an independent UK-based whistleblowing charity, ‘Protect’ and
benchmarked against peers. The assessment confirmed that the
Group’s programme continued to perform well and in accordance
with best practice.
186 Prudential plc Annual Report 2025
Audit Committee report continued
Internal audit
Regular reporting
The Committee received regular updates from Group-wide Internal
Audit (GwIA) on audits conducted and management’s progress in
addressing audit findings within agreed timelines. Any delays in
implementing remediation actions were escalated to the Committee
and subject to enhanced scrutiny.
The independent assurance provided by GwIA formed a key part of
the Committee’s deliberations on the Group’s overall control
environment. During 2025, the areas reviewed included: strategic
change initiatives, customer outcomes, technology security, financial
risk and financial controls, operations, outsourcing; and regulatory
compliance.
The Chief Internal Auditor reports functionally to the Committee
Chair and has direct access to the Chair of the Board and to the CEO.
For administrative purposes (excluding strictly all audit-related
matters), the Chief Internal Auditor has a reporting line to the CRCO.
In addition to formal Committee meetings, the Committee meets
with the Chief Internal Auditor in private to discuss matters relating
to, for example, the effectiveness of the internal audit function,
significant audit findings and the risk and control culture of the
organisation. Where internal audit has identified high priority audit
findings, the Committee typically asks the accountable executive to
attend the following Committee meeting in order to provide an
update on the remedial actions being taken.
The Committee Chair also meets with the independent quality
assurance provider engaged by GwIA to discuss the outcome of the
quality reviews of GwIA’s work and actions arising.
Annual internal audit plan and focus for 2026
GwIA operates a 12-month audit planning approach, which provides
the Committee with a view of the planned audit coverage and
resources needed for the next 12 months, with a formal reassessment
being conducted at the half-year point to reflect topical control issues,
changes in risk profile and/or regulatory focus and business initiatives.
In December 2025, the annual internal audit plan and audit resources
for 2026 were approved.
The 2026 internal audit plan was based on a bottom-up risk
assessment of audit needs. These were mapped against various
metrics and based on a top-down approach to compliance. The plan
was then assessed against a series of risk and control parameters,
including the top risks identified by the Risk Committee, to verify that
it was appropriately balanced between financial matters, business
change, and regulatory and operational risk drivers, and provides
appropriate coverage of key risk areas and audit themes. Key areas of
focus for this plan are: transformation and change management;
customer outcomes; technology; financial risk and financial controls;
operations; investment management; outsourcing; and risk
management and regulatory compliance.
Effectiveness of internal audit
The Committee is responsible for the approval of the GwIA charter,
audit plan and resources, and monitors the effectiveness of the
function.
The Committee assesses the effectiveness of GwIA through a
combination of External Quality Assessment (EQA) reviews, required
every five years, and an annual quality assurance (QA) internal
effectiveness review.
The last EQA review was conducted in Q4 2021, with GwIA being
assessed as a mature function and receiving the highest rating
(Generally Conforms) under the Institute of Internal Audit’s
framework. Based on the 2025 internal effectiveness review, a self-
assessment performed by the internal audit function (supported by
the third-party quality assurance team engaged by GwIA), the
Committee concluded that GwIA had continued to operate
independently of management and in compliance with the
requirements of the Global Internal Audit standards in all material
aspects and had remained aligned to mandated objectives during
2025.
Internal control and risk management
Internal control and risk management framework
The Committee is responsible for reporting and making
recommendations to the Board on the effectiveness of the Group’s
system of risk management and internal control.
The Committee received particular information on the operation and
effectiveness of the financial reporting controls throughout the year.
Together with the Sustainability Committee, it also received an
overview of the non-financial metrics reported in the Annual Report
and the controls that support this non-financial reporting. These
controls focus on the metric being clearly defined and on ownership
and review of the data reported within the Group. The Committee
also discussed the scope of external assurance obtained on certain
climate-related reporting metrics.
The Committee considers the outcome of the annual review of the
system of risk management and internal control, noting areas for
improvement and the actions that have been implemented or are in
progress.
Changes to internal control and risk management
requirements
The Committee undertakes an annual effectiveness review of the
internal control and risk management framework on behalf of the
Board, with regular focus on specific emerging risk themes, which
supports the external reporting process. In preparation for changes to
the requirements under the UK Code, which we will report against
starting from the 2026 Annual Report, the Committee held an
externally-facilitated workshop to better understand the new
requirements of Provision 29 and the amendment to Principle O and
evolving best practice in implementing them. The Committee
considered guidance on defining and identifying material controls,
Board responsibilities, the scope of risk and control coverage, and
features of effective risk management and internal control
frameworks. 
In subsequent meetings, the Committee considered the definition of
material control in the Group’s context, the approach to identifying
material controls, and the proposed assurance approach that will
support the Committee and Board when making future declarations
on the effectiveness of material controls. More details on Prudential’s
internal control and risk management framework are available on
page 179.
Group Governance Manual
The Group Governance Manual (GGM), which includes the Group
Code of Conduct, Group Governance Framework and the Joint
Venture Oversight Framework, sets out the general principles by which
Prudential conducts its business and the standards expected, and
defines the Group-wide approach to governance, risk management
and internal control.
Exemptions and breaches of mandatory requirements outlined in the
Group-wide policies, standards, and delegated authorities are
monitored, with remedial actions taken as necessary. All staff and
applicable contingent workers are expected to submit an annual
declaration confirming compliance with the Group Code of Conduct.
187 Prudential plc Annual Report 2025
Risk Committee report
Risk Committee report
‘We continued to focus on the
volatile geopolitical and
macroeconomic landscape
throughout the year, assessing
and responding to the risks to
our operations and capital
requirements.’
Committee’s purpose
The Committee is responsible for oversight and review of
the Group’s risk appetite, tolerance and strategy. It
monitors current and potential future risk exposures, the
effectiveness of the Group’s risk management
framework and adherence to the various risk policies and
regulatory obligations.
More information on the Risk Committee can be found in
its terms of reference, which are available at
Committee performance
The operation of the Committee was reviewed as part of
the annual Board performance review. No material issues
were identified. The Committee discussed the output of
the evaluation and agreed areas of focus. These are
included in the consolidated outcomes of the 2025
Board performance review on page 177.
Membership and 2025 meeting attendance
Committee members
Member since
2025 meetings1
Jeremy Anderson,
Chair
January 2020 (Chair
since May 2020)
8/8
Guido Fürer
July 2025
5/5
George Sartorel
May 2022
8/8
Mark Saunders
April 2024
8/8
Claudia Suessmuth
Dyckerhoff2
January 2023
6/8
Jeanette Wong
May 2021
8/8
(1) The Committee held five scheduled meetings, plus two joint meetings with the
Audit Committee. One short meeting was held to discuss the risk aspects of the
Group Business Plan.
(2) Claudia Suessmuth Dyckerhoff was unable to attend one scheduled meeting and
one joint meeting with the Audit Committee due to conflicting commitments.
Regular attendees
Chair of the Board
Chief Executive Officer
Chief Risk and Compliance
Officer
Chief Financial Officer
Company Secretary
Chief Internal Auditor
Members of the Risk, Compliance
and Security leadership team are
invited to attend each meeting
as appropriate.
Committee diversity
256735965350142
¢
Male
4
¢
Female
2
188 Prudential plc Annual Report 2025
Risk Committee report continued
Dear shareholder
I am pleased to report on the Committee’s activities and areas of
focus in 2025.
We continued to focus on the volatile geopolitical and
macroeconomic landscape throughout the year, assessing and
responding to the risks to our operations and capital requirements. Of
note were our discussions on managing the impact of the US tariff
announcements in April on the Group’s operations, and the
management of market and liquidity risks against that backdrop,
which was closely monitored by the Committee.
We continued to monitor significant regulatory changes impacting
the Group and evolving expectations of governments and regulators
in our markets, especially as many of our markets continue to
experience high levels of medical cost inflation.
In our annual assessment of top risks, we tightened our focus on the
most significant risks to the Group. Key risk themes monitored by the
Committee included risks to the delivery of our strategic objectives,
and risks arising from strategic initiatives including transformation
and distribution models, as well as risks associated with technology. In
addition, we discussed the management of risks arising from
persistency, morbidity, investment performance, third parties and
outsourcing, and material joint ventures affecting the Group’s risk
profile.
We regularly invite Chief Risk Officers from our local business units to
attend our meetings and brief the Committee on the specific risks
and challenges they face in their markets. This provides useful
additional context to help the Committee identify and monitor top
risks and other material risks. In 2025, we heard from the CROs from
Hong Kong, Eastspring, Indonesia and Vietnam.
I also speak regularly with the Risk Committee Chairs in our Material
Subsidiaries, and expanded this during the course of the year to also
include the Risk Committee Chairs of the next tier of operating
subsidiaries.
We continued to collaborate with other Board committees, holding
two joint meetings with the Audit Committee. These focused on
technology risk and our two-year programme to enhance the Group’s
control environment, as a key enabler for achieving the Group’s
growth strategy. Following the successful delivery of the desired
enhancements, the focus will now be on monitoring effective
embedding within the frontline. The Committee will continue to
receive updates in 2026. 
Following an assessment of the risk culture in the organisation, we
reviewed the outcomes and identified targeted actions to further
strengthen risk culture and improve consistency across the Group.
As for all financial services groups, cyber security is a key area of
focus. As well as looking at the Group’s arrangements for defending
against, identifying and responding to attacks, we also considered the
arrangements of our key third-party suppliers, seeking to learn lessons
from high profile cyber attacks on other companies. We have
strengthened our technology governance, with particular focus on
foundational technology controls, data and AI. 
Key activities and other regular activities are described overleaf.
p188.jpg
Jeremy Anderson
Chair of the Risk Committee
Key committee activities in 2025
March
Approval of top risks;
Business focus – Hong Kong, China and Eastspring;
Emerging risks – medical claims cost, investment risk/
ALM, competitive market dynamics;
Management of participating products; and
Annual update on Anti-Bribery & Corruption and on
Anti-Money Laundering, Counter Terrorist Financing &
Sanctions.
May
Annual approval of documents for submission to the
Hong Kong IA;
Business focus – Hong Kong and Vietnam;
Annual product portfolio review;
Material Group outsourcing arrangements; and
Technology risk management (jointly with the Audit
Committee).
July
GIECA methodology – risk implications connected with
the transition from EEV to TEV;
Business focus – Indonesia;
Foreign ownership rules; and
Risk considerations regarding the incentive design for
the CEO and other members of the GEC.
October
Business focus – Hong Kong and Vietnam;
Annual Group risk framework review;
Model risk management;
Evolving regulatory capital standards;
Technology risk management, including cyber security
(jointly with the Audit Committee); and
Control environment (jointly with the Audit
Committee).
December
Business focus – Hong Kong;
Risk modelling assumptions – annual review;
Risk appetite and limits – annual review;
Annual review of the Risk and Compliance function
effectiveness and approval of the 2026 Risk and
Compliance plan;
Joint venture oversight; and
Alternative assets investment process.
2026 priorities
Further refine agendas in order to allocate more Committee time
to the most significant topics;
Increase our focus on technology, cyber and AI risks;
Deep dive into the new methodology for our Group Internal
Economic Capital Assessment model; and
Deep dive into Reinsurance following the establishment of our
Bermuda-based reinsurance entity.
189 Prudential plc Annual Report 2025
Other activities during 2025
In addition to the key activities highlighted above, the Committee
considered the following matters within its remit during the year:
Risk Management
The Committee stayed abreast of evolving internal and external
incidents and risk events throughout the year. It evaluated the
Group’s top risks and considered recommendations for the inclusion
of additional risks in this category and changes to the scope of
existing top risks. These top risks shape the Committee’s oversight
and the reporting to the Committee, and drive the focus of activities
by the Risk and Internal Audit functions.
A significant part of each meeting is dedicated to reporting by the
Group CRCO and his team. The regular CRCO report typically
highlights the Group’s exposure to and management of its principal
risks, emerging risk themes, material joint ventures impacting the
Group’s risk profile, external developments (including regulatory
changes) and material transformation initiatives. The Committee
Chair provided regular updates on Material Subsidiary risk
committees and their focus on key risks, operating landscape and
business challenges, supplemented by updates from the CRCO on
management actions.
The Risk Committee agreed the planned second line risk reviews, deep
dives, assurance reviews and read-across reviews. These were reported
to the Committee over the course of the year, in particular focusing
on participating fund management, technology risk, model risk, third-
party and outsourcing management, financial crime, sustainability
risk and product-related key risks. The Committee also commissioned
other reviews and read-across exercises as incidents and/or issues
arose throughout the year.
The strength of the Group’s capital and liquidity positions was closely
monitored by the Committee to ensure the Group remained resilient,
to safeguard the interests of stakeholders. The Committee reviewed
the results of stress and scenario testing, a key tool for identifying and
measuring risks, to ensure the Group remained in a robust financial
and operational condition when under severe stress, and that
established governance frameworks and procedures were in place for
senior management to respond to actual and potential severe stress
scenarios. Testing concluded that extreme stresses would be required
to breach the Group’s recovery activation measures.
Risk and Compliance Framework, including appetite and
tolerance, and Risk Governance
The Committee approved updates to the Group Risk Framework and
its associated policies and recommended them to the Board for
approval where necessary, as part of the annual review, to ensure
they remain fit for purpose and align with the Group Governance
Manual. The Committee also reviewed the Group Risk Appetite and
recommended risk appetite and tolerance changes to the Board for
approval. Regular reports of any breaches of the Group’s risk appetite
and mitigating actions were provided to the Committee throughout
the year.
Subsidiary and joint-venture risk governance reviews, and progress
updates on the enhancement of joint-venture oversight, were
presented to the Committee to ensure appropriate governance
arrangements are adopted.
Jointly with the Audit Committee, the Risk Committee is overseeing a
Group-wide control enhancement programme aimed at
strengthening the Group control environment and uplifting resilience
through a number of targeted workstreams, with key areas of focus
including: business controls, assurance, risk and control framework,
governance and reporting, and risk culture. Updates were provided to
a joint meeting of the Risk and Audit Committees. 
The Committee remained agile and considered risk and compliance-
related findings, as well as other cultural indicators related to risk
management and tolerance identified by Internal Audit or other
functions.
Strategies and Business Plans 
As part of its role in overseeing and advising the Board on future risk
exposures and strategic risks, the Committee reviewed the risk
assessment of the 2025-2028 Group Business Plan, which highlighted
key financial and non-financial risks in respect of the plan and the
achievement of the Group’s strategic objectives. 
External and Regulatory Reporting
Key reports reviewed and, where necessary, recommended to the
Board for approval by the Committee before submission to the Hong
Kong Insurance Authority (IA) included:
The Group’s Own Risk and Solvency Assessment;
The Group’s Recovery Plan, supported by the Group Crisis
Procedure and Liquidity Risk Management Plan;
The Group Internal Economic Capital Assessment (GIECA)
assumptions and methodology changes following transition from
EEV to TEV, and bi-annual GIECA results; and
The FY24 Insurance Capital Standard (ICS) results and updates on
the future of ICS implementation, including potential impact on
the Group.
The Committee also received regular reports on key regulatory
compliance risks and mitigation activities across the Group’s
businesses. Updates covered material regulatory compliance risk
issues or concerns, significant regulatory developments and landscape
changes, major review findings and interventions, and key
Compliance functional activities. These matters encompassed day-to-
day business practices, conduct and customer outcomes, anti-fraud,
anti-bribery and corruption, anti-money laundering, counter-terrorist
financing, and sanctions risks. The Committee was also updated on
the key matters arising from the annual Supervisory College and other
notable regulatory interactions with the Hong Kong IA and other
relevant regulators of the Group, and tracked the Group’s progress in
delivering agreed actions.
The Committee reviewed the Group’s financial viability and
operational resilience under a range of stress scenarios.
Risk and Compliance function
The Committee evaluated the effectiveness of the Risk and
Compliance function, including its oversight of the Group's principal
risks.
Remuneration
Throughout the year, the Committee advised the Remuneration
Committee on risk management considerations associated with
executive remuneration arrangements, including the assessment of
proposed executive remuneration structures and outcomes, and the
draft Directors’ Remuneration Policy, which will be put to shareholders
for approval at the 2026 AGM.
190 Prudential plc Annual Report 2025
Nomination & Governance Committee report
Nomination & Governance Committee report
‘This year, the Committee, led by
the Senior Independent Director,
spent significant time on a robust
process for the search for a new
Chair.  I was delighted when the
Board decided to appoint Sir
Douglas Flint to succeed me after
I step down at the AGM in May
2026.’
Committee’s purpose
The Committee is responsible for the oversight of Board
and executive succession (unless considered by the
Board), nominating candidates for appointment to the
Board, oversight of Board performance and corporate
governance matters. It assists the Board in retaining an
appropriate balance of skills to support the strategic
objectives of the Group, ensuring a formal, rigorous and
transparent approach to the appointment of Directors,
and maintaining an effective framework for succession
planning. It also supports and advises the Board on
governance arrangements.
More information on the role and responsibilities of the
Nomination & Governance Committee can be found in
its terms of reference, which are available at
www.prudentialplc.com/en/about-us/corporate-
governance-and-corporate-actions/governance-structure/
Committee performance
The operation of the Committee was reviewed as part of
the annual Board performance review. No material issues
were identified. The Committee discussed the output of
the evaluation and agreed areas of focus. These are
included in the consolidated outcomes of the 2025
Board performance review on page 177.
Membership and 2025 meeting attendance
Committee members
Member since
2025 meetings
Shriti Vadera
May 2020 (Chair
since January 2021)
3/3
Jeremy Anderson
November 2022
3/3
Chua Sock Koong
May 2022
3/3
Sir Douglas Flint
March 2026
n/a
Ming Lu
May 2021
3/3
George Sartorel
May 2022
3/3
Regular attendees
Chief Executive Officer
Chief Human Resources Officer
Company Secretary
Committee diversity
223200860644617
¢
Male
4
¢
Female
2
191 Prudential plc Annual Report 2025
Dear shareholder
I am pleased to report on the key activities of the Nomination &
Governance Committee during 2025.
The Committee’s primary focus during the year has been the search
for my successor. This process was led by Jeremy Anderson, our Senior
Independent Director, and involved all Board members. I am
extremely pleased that the Board has decided to appoint Sir Douglas
Flint. I have known Sir Douglas for over 20 years and am confident
that he is ideally positioned to lead the Group through its next stage
of development and growth. He joined the Board on 4 March, and
subject to his election by shareholders, he will take over the role of
Board Chair and Chair of the Nomination & Governance Committee
at the end of the Annual General Meeting and I will step down at that
point. We are already working together closely on his induction and
transition to the role to ensure a smooth succession. More details on
the appointment process are set out below.
As I highlighted last year, a particular area of focus for the
Committee was enhancing the Board’s asset management
experience. We welcomed Guido Fürer to the Board in July, and he
also joined our Audit and Risk Committees. Guido brings a wealth of
knowledge and expertise in respect of asset-liability management,
insurance and asset management. He has completed his
comprehensive induction programme and settled extremely well into
the role. 
In October, Amy Yip retired from the Board at the end of her six-year
term. On behalf of the Committee and the Board, I would like to
thank Amy for her valuable contribution to the Board during a time of
significant change.
During my time as Chair, the Board has changed significantly in order
to reflect the transformation of Prudential from a global financial
holding company to an operating company focused on the long-term
opportunities of Asia and Africa. Our Board succession plan has
focused on the skills and experience required to reflect that transition
and the continued delivery of our strategy. I am pleased with the mix
of skills and experience now represented on our Board, in particular
the deep operating experience in our key markets in Asia, and the
balance of sectoral experience across insurance, asset management,
and health. The Committee, under Sir Douglas’s leadership, will
continue to focus on ensuring that the Board has the skills and
experience appropriate for the Group’s long-term strategic goals. 
While all Directors have a strong digital understanding, the
Committee will look to deepen the Board’s expertise in respect of
technology and AI. 
The Committee and the Board are committed to diversity and we
achieved 45% of women on our Board in 2024, increased from
27%when I joined in 2020. While we are pleased with the diversity of
thinking of our Board members, brought about by their different
experiences, we are very aware that gender diversity has fallen below
the minimum standards required by the UK Listing Rules following the
appointment of Dr Fürer and Sir Douglas, and the retirement of Amy
Yip. The ratio will deteriorate further following my retirement in May.
I am confident that under Sir Douglas’s leadership, the Committee
and the Board will continue to prioritise diversity in Board succession
planning and that they are committed to restoring compliance with
the target of 40 per cent.
The Committee also performed its usual role in overseeing the Board
performance review, assessing Board members for election by
shareholders and overseeing governance arrangements of the Group.
The performance review concluded that good progress had been
made addressing last year’s recommendations and that the Board
and its committees continued to operate effectively, whilst
identifying areas for further enhancement
I would like to thank the Committee members for their diligence and
contribution throughout the year.
p191.jpg
Shriti Vadera
Chair of the Nomination & Governance Committee
Key Committee activities in 2025
March
Non-executive Director succession planning and
Committee membership review;
Year-end consideration of matters relating to Board
composition and directors’ performance, underpinning
the Committee’s recommendation for the re-election
of Directors at the 2025 AGM;
Governance Report for the 2024 Annual Report;
Board and Committee performance review –
discussion of output; and
Corporate Governance developments.
November
Chair succession planning.
December
Chair succession planning;
Board evaluation – approach;
Director induction; and
Corporate Governance developments.
2026 priorities
Continue Board succession planning, with particular focus on
expertise in technology and AI;
Continued focus on increasing diversity in Board composition; and
Supporting a smooth transition of the Chair.
192 Prudential plc Annual Report 2025
Nomination & Governance Committee report continued
Appointment of Chair Designate of Prudential Plc
Following a previous search for a Deputy Chair based in Hong
Kong (which did not lead to an appointment), the search for
potential candidates for the Chair role commenced after the
2025 AGM.
Spencer Stuart were engaged to support the search in Asia and
the UK.
Following evaluation of a long-list of candidates, the SID and
Chair held initial discussions with a number of potential
candidates.
A selection of candidates was interviewed, first by members of
the Nomination & Governance Committee, the CEO and the
Chair of the Audit Committee, and then by the remaining
members of the Board.
In addition to initial conversations conducted virtually, the
CEO met with the short-listed candidates in person.
The Nomination & Governance Committee and the CEO
discussed feedback from the interviews and agreed a final
short-list.
The short-listed candidates met with the Board and presented
their thoughts on the Group and its strategic opportunities and
challenges, and answered questions.
A thorough reference process was conducted to support the
process.
The Group’s regulator was engaged before a final decision
was reached by the Board.
Ensuring an effective succession process
The appointment process was led by the SID. 
The SID chaired discussions in meetings of the Nomination &
Governance Committee and the Board, and the Chair recused
herself including from any decision-making. 
Between formal meetings, the SID kept Directors informed of
progress with regular updates and discussions at each stage of
the search process. 
He engaged the Group’s regulator during the latter stages,
and after the announcement offered to meet with top
investors to answer questions they had on the process.
Sir Douglas is ideally positioned to lead the next stage
of Prudential’s development
Sir Douglas has extensive experience leading global financial
institutions and brings deep experience across the geographic
regions in which we operate, together with his decades of
leadership experience in banking, insurance and asset
management. 
He has a wealth of established relationships in Asia and the UK
and his deep knowledge of Asia and understanding of global
finance is particularly important for Prudential and
represented the best match to the role specification.
He also has extensive experience in international trade and
investments and in innovation and development in capital
markets, which are important areas for Prudential as we enter
the next phase of our growth.
Sir Douglas is an experienced Chair with a long track record of
leading boards, shaping strategy and forging effective
relationships with CEOs.
Supporting a smooth transition
Sir Douglas will receive a tailored induction programme in line
with our usual approach to Non-executive Director induction,
incorporating visits to key markets.
As part of his induction, as well as meeting with Management
at Group and Local Business Unit level, Sir Douglas will meet
with various of the Group’s advisers to get their external
perspectives on the Group and will hold introductory meetings
with the Company’s top investors.
As Chair-Designate, Sir Douglas will attend Board and
Committee meetings in March and May and join the Board’s
visit to Beijing in April. The Chair will work closely with him
during this period in order to hand over the role and key
stakeholder relationships.
Board composition, skills and succession
The Committee continually reviews the leadership needs of the
Group, including both Executive and Non-executive Directors. Board
succession plans are supported and informed by the results of the
annual Board performance review, individual Director evaluations and
any skills gaps identified. Ongoing succession planning helps the
Board maintain a balance in the mix of skills and experience of its
members.
The Committee reviews the size, structure and composition of the
Board and its principal committees and considers the balance of Non-
executive to Executive Directors on the Board, the overall number of
Directors and their respective skills and experience. The Chair also
considers the needs of the Board and its committees as part of the
annual Board performance review and the Committee discusses
desired skills as part of succession planning throughout the year.
Non-executive Directors bring a range of industry experience, sector
expertise and personal strengths to the Board. To support its
assessment of skills and succession planning, the Committee
maintains a skills matrix that helps map the Board's existing skills and
identify any gaps relevant to the Group’s strategic goals. The regular
and ongoing review of potential new directors by the Committee
allows for a controlled approach to the succession of new Non-
executive Directors, and for a transition period in respect of Directors
reaching the end of their tenure.
While the Committee does not consider there to be any immediate
skills gaps on the Board to address, a key area of focus for the
Committee is ensuring that the Board has the skills and experience to
continue to oversee the Group’s technology and AI strategy over the
longer-term. 
During 2025, the Committee also reviewed the membership of the
Board’s principal Committees and concluded that membership was
appropriate.
Executive roles
Given the importance of executive succession planning to the
successful delivery of the Group’s strategy, the full Board discussed
succession planning for the CEO and the other GEC roles. The
approach to and methodology for CEO and GEC development and
succession planning was refreshed by the CEO and CHRO in 2024 and
is discussed with the Board on an annual basis. In 2025, the Board
discussed the development and succession plans for individual GEC
members, including the CEO, and succession and the actions being
taken to renew and strengthen the succession pipeline.
Process for appointing new Directors
The Committee assists the Board to put in place a formal, rigorous
and transparent approach to the appointment of new Directors. The
process begins with the identification of a vacancy or desired skills. A
candidate profile is prepared, reflecting the desired skills and
experience, as well as the Board’s diversity objectives, and specialist
search consultants are engaged on behalf of the Committee. The
193 Prudential plc Annual Report 2025
Committee selects candidates for the shortlist and interviews the
Induction of Guido Fürer
Guido joined the Board on 1 July as an independent Non-
executive Director and member of the Audit and Risk
Committees. He received an extensive induction programme,
overseen by the Company Secretary and the Chair, which was
tailored to his role and background, and provided him with an
understanding of the Group’s business, strategy, performance,
operations and culture, as well as the interests of the Group’s
key stakeholders.
Guido participated in Board deep-dive sessions and had one-to-
one meetings with GEC members in order to gain a deeper
understanding of the Group’s business, the growth opportunities
in key markets, the particular challenges faced, and the
strategies being pursued. He visited the Indonesia businesses as
part of the Board’s meetings in Indonesia in July, and Singapore
(together with Jeremy Anderson) for meetings with local
management teams and top talent. He also participated in the
Board meeting in May 2025 as an observer.
Guido met with the CFO in order to better understand the drivers
of the Group’s key financial metrics as well as the Group’s
capital management framework. He also met with the Group’s
brokers for an external perspective on the shareholder base and
key issues for investors.
Given his background in investment and asset-liability management,
Guido spent time with the Eastspring management team as well as
with the Group Chief Investment Officer.
As a member of the Risk Committee, Guido met with the CRCO
who provided an overview of the Group’s risk profile, risk
management and internal control framework and key risks. He
had more detailed sessions with senior members of the Risk
team covering areas such as risk appetite limits and triggers,
capital regimes, conduct, and prevention of financial crime.
As a member of the Audit Committee, Guido met with the Chief
of Financial & Capital Reporting to learn about the Group’s
financial reporting, including key assumptions and areas of
judgment, and also with the Group’s external auditor. In
addition, he met with the Chief of Internal Audit to get further
insights on the Group’s system of internal controls, and with the
Group Director, Global Investigations who provided a briefing on
the Group’s speak out programme.
Guido received briefings on his duties as a Director under
relevant UK and Hong Kong corporate governance frameworks
and the Group’s regulatory environment. As part of this, Guido
received training on 26 June 2025 on his obligations as a
director of a Hong Kong listed company as required by Rule
3.09D of the Hong Kong Listing Rules and confirmed his
understanding of those obligations.
The majority of the induction programme was undertaken prior
to Guido joining the Board, and he participated in the Board
meeting in May as an observer. The rest of the induction was
completed within three months of his appointment. Following
the conclusion of his formal induction programme, Guido
provided the Company Secretary with feedback and the
progress of the induction was reported to the Committee.
chosen candidates, assessing them against the required skills and fit
with the Company’s culture. Other Board members also participate in
the interview process depending on the particular appointment. The
SID leads the Committee in the process of appointing a new Chair
and the Chair leads the process for the appointment of a new CEO,
involving all Non-executive Directors in the process.
Due diligence checks run alongside, which commence at an early
stage to ensure there are no undue delays to the search and
appointment process, and Prudential liaises with the relevant
regulatory authorities. The Committee is kept up to date as needed.
During the year, the Committee engaged Spencer Stuart and Egon
Zehnder to support searches for Non-executive Directors. Both firms
are also engaged by the Group for management recruitment. There
are no other connections to Prudential or to any of the Directors.
Directors’ induction, training and development
Working with the Chair, the Committee oversees the process by which
each new non-executive appointee is provided with a tailored
induction programme. The induction programme for new Non-
executive Directors covers a series of core topics, including an
overview of the Group, its key businesses and the control
environment, as well as content tailored to reflect the new Board
member’s role, their prior industry experience and any particular
needs identified during the recruitment process. For those who have
not previously held a non-executive role, the programme also includes
sessions to help the new Director transition successfully from an
executive career to a non-executive role. New Board members are also
typically assigned a longer-tenured Non-executive Director to support
them in their new role and provide advice and feedback. New
Directors usually join the Audit or Risk Committee to develop their
knowledge of the business. During 2025, the Committee oversaw the
induction for Guido Fürer.
All Directors have the opportunity to discuss their individual
development needs as part of their Director evaluations and are
encouraged to ask for specific updates during the year. At the end
of the year, suggested topics are shared with the Board for feedback.
Directors are asked to provide information on any external training or
development on a yearly basis. All Directors have the right to obtain
professional advice at Prudential’s expense.
>  A schedule of training for Board and Committee
members during the year is available on page 175.
Board, Committee and Director performance reviews
The Committee oversees the performance review of the Board, its
committees and individual Directors, and considered the approach to
the internal reviews carried out in respect of performance during
2025. No material issues were identified in respect of the operation of
the Board or the principal Committees, which were included in the
Board evaluation. The findings were presented to the Board and the
Committee in March 2025 and are described on page 177.
Following evaluation, the Committee decided that each of the Directors
continued to perform effectively and was able to devote appropriate
time to their responsibilities, and that the Board and its Committees
had an appropriate combination of skills, experience and knowledge.
In support of this decision, the Committee found that the Non-executive
Directors continued to demonstrate the desired attributes and contribute
effectively to decision-making, and that they exercised sound judgement
in holding Management to account. As a result, the Committee
recommended these Directors for re-election at the 2026 AGM (excluding
the Chair, who will not stand for re-election).
NomCo report - Guido Induction photo_EDIT.jpg
194 Prudential plc Annual Report 2025
Nomination & Governance Committee report continued
Board Diversity Policy
To ensure the Board benefits from a broad mix of skills and expertise,
the Committee looks for candidates whose backgrounds, experience
and skills enhance the Board’s overall effectiveness, especially in the
markets where we operate. When initiating a search, the Committee
briefs search consultants on the Board’s requirements, and
candidates are assessed against a range of criteria including sector
expertise, operational and commercial experience, knowledge of our
key markets, diversity (including diversity of thought), inclusion and
equal opportunities.
The UK Listing Rules require boards to meet and report on diversity
and gender targets. The Board’s target for female representation on
the Board is 40 per cent. Whilst we exceeded this target with 45 per
cent at the end of 2024, following the appointment of Guido Fürer in
July 2025 and the retirement of Amy Yip in October 2025, the overall
representation of women on our Board fell to 36 per cent as at 31
December 2025. The Board continues to prioritise diversity and
inclusion in Board succession planning and is committed to restoring
compliance with the target of 40 per cent set out in the UK Listing
Rules. However, given the specific markets in which the Group
operates, the pool of female candidates with the requisite experience
and expertise is more limited and the Board expects that it will take
some time to be able to restore gender diversity to the target level.
The Board also has a target (as required by the UK Listing Rules) that
at least one of its senior board positions of Chair, CEO or Senior
Independent Director should be held by a woman. As of 31 December
2025, the role of Chair was held by a woman and, in addition, three of
our five principal committees were chaired by a woman.
The UK Listing Rules require that we appoint at least one Director
from what is regarded in the UK as an ethnic minority background.
Whilst we comply with this target, we do not consider this to be the
most pertinent measure for an Asia-based group. We aim to reflect
the diversity of our markets in our Board composition and we have
comfortably exceeded this recommendation, with 6 of our 11
Directors meeting the ethnicity criteria as at 31 December 2025 (55
per cent).
The Group’s Diversity and Inclusion Policy applies at all levels of the
business and the Committee is responsible for overseeing a diverse
pipeline of talent for the Board and other senior roles, driving a
Group-wide culture where our people feel valued, are treated fairly
and are respected. In recent years, the Board as a whole has reviewed
executive succession planning.
The Board considers that the pipeline for diverse talent to serve on
the GEC is reasonable, but with continued effort needed. We met our
target of employing 35 per cent women in Group Leadership Team
roles by the end of 2023. As at 31 December 2025, the
representation of women was 38 per cent, compared to 37 per cent in
2024. Our target is to increase the representation of women on our
Group Leadership Team to 42 per cent by the end of 2027. Our Group
Leadership Team comprises the direct reports of all GEC members, all
CEOs of our life businesses and their direct reports, all CEOs of our
Eastspring businesses, and select roles that are essential in delivering
our strategy.
During 2025, we continued to shape an inclusive workplace where
every individual can thrive and reach their full potential. The
Sustainability Committee discussed key focus areas, which are to
increase the representation and visibility of women within leadership
pipelines; to create equal opportunities for growth and advancement
for all employees; to foster everyday experiences of inclusion,
belonging and wellbeing; and to empower employee networks
(PruCommunities) to amplify diverse voices and perspectives across
Prudential. A number of potential initiatives to address these priorities
and metrics were discussed for implementation in 2026, among them
strengthening gender diversity in leadership positions.
A full description of the Group’s activities on D&I throughout the
workforce, including at senior management level, can be found in the
Sustainability section on pages 98 to 150.
195 Prudential plc Annual Report 2025
The following table sets out the information Prudential is required to disclose under UK LR 6.6.6R(10) and the information is provided as at 31
December 2025.
Number of Board
members
Percentage of the
Board
Number of senior
positions on the
Board (CEO, SID
and Chair) 2
Number in
executive
management 3
Percentage of
executive
management
Gender identity or sex1
Men
7
64%
2
7
70%
Women
4
36%
1
3
30%
Not specified/prefer not to say
Ethnic background 1
White British or other White (including minority-white groups)
5
45%
1
3
30%
Mixed/Multiple ethnic groups
Asian/Asian British
6
55%
2
7
70%
Black/African/Caribbean/Black British
Other ethnic group
Not specified/prefer not to say
Notes
(1) The information in this table was sourced directly from individuals concerned. Members of the Board and Executive Management were provided with the prescribed
disclosure categories and asked to complete them based on their self-identification.
(2) The CFO is not a Board position but serves as a member of the GEC.
(3) For the purposes of this disclosure, ‘executive management’ means the GEC, comprising the CEO and his direct reports.
>  More details on how the Group creates an equitable and meritocratic workplace where talent thrives can be found in the
Sustainability section on page 111.
Terms of appointment
Non-executive Directors are appointed for an initial term of three
years and, subject to review by the Committee and re-election by
shareholders, it is expected that Non-executive Directors serve a
second term of three years. After six years, Non-executive Directors
may be appointed for a further year, up to a maximum of three
additional years, or more in certain limited circumstances.
Reappointment is subject to rigorous review as well as re-election by
shareholders.
In line with the UK Code, the notice of the AGM includes details on
the skills and experience of each Director seeking re-election and
specific reasons why their contribution is, and continues to be,
important to the Company’s long-term sustainable success.
The Directors’ remuneration report sets out the terms of Non-
executive Directors’ letters of appointment and the terms applicable
to the Executive Director’s contract.
Independence
All Directors have a statutory duty to exercise independent
judgement. For Non-executive Directors, the application of
independent judgement is critical to their role in providing
constructive challenge and holding management to account, while
providing strategic guidance and offering specialist advice. The
independence of Non-executive Directors is assessed as part of the
appointment process and is reviewed annually. To support the
assessment, each Non-executive Director (except the Chair) provides
an annual independence confirmation. Members of the Audit
Committee are also assessed against the independence criteria
outlined in the Sarbanes-Oxley Act.
When considering the independence of the Non-executive Directors,
the Committee and the Board took into account that both Jeremy
Anderson and Jeanette Wong serve as non-executive directors of UBS
Group AG. The Committee and the Board have determined that this
relationship does not affect the independence of those Non-executive
Directors. Based on their contributions to Board discussions to date,
the Board is confident that they can be expected to continue to
demonstrate objectivity and independence of judgement.
The Committee also took into account that Sir Douglas and Anil
Wadhwani are both members of the Monetary Authority of
Singapore Advisory Council and that Sir Douglas and Shriti Vadera
both serve as directors on the Institute of International Finance.  The
Committee and the Board have determined that these relationships
do not affect the independence of Sir Douglas which was assessed on
his appointment as Chair Designate.
There are no other cross-directorships of material companies which
would affect independence.
Time commitment
Non-executive Directors are expected to devote sufficient time to
carry out their duties. The expected time commitment for Non-
executive Directors is agreed and set out in writing in their letters of
appointment. The appointment process also evaluates the
individual’s external time commitments and their impact on each
Director’s suitability for the role. The assessment takes into account
the time required to prepare for and attend Board and committee
meetings, the AGM, general projects, Board training, dinners and
other activities. Any future external appointments that could impact a
Director’s ability to meet their expected time commitment must first
be discussed with the Chair, or, in the case of the Chair, with the SID.
Should the Executive Director wish to take on any external
appointments, this would also be subject to Board consent. In line
with UK Code recommendations, the Executive Director is not
permitted to hold more than one non-executive directorship with a
FTSE 100 company or other significant appointment.
The time commitment required of the Non-executive Directors is kept
under periodic review by the Committee to align with any changes to
the meeting cycle of the Board and the principal committees.
The Committee was satisfied that all Non-executive Directors had
committed sufficient time to meet their responsibilities and
contribute effectively.
The current time expectations for Board and Committee members
are given below. The time expectations for Directors performing Chair
roles are considerably more.
196 Prudential plc Annual Report 2025
Nomination & Governance Committee report continued
Number of regular scheduled meetings
Approximate time commitment
Board
7 meetings
30 days
Audit Committee
5 meetings
15 days
Risk Committee
5 meetings
8.5 days
Remuneration Committee
4 meetings
6 days
Sustainability Committee
3 meetings
5.5 days
Nomination & Governance Committee
3 meetings
5 days
The Board typically holds five meetings in person and two shorter
meetings virtually, plus two additional short virtual meetings to
consider full-year/half-year results.
In addition to five full-length meetings, the Audit Committee holds a
number of shorter virtual meetings to discuss corporate reporting and
meets jointly with the Risk Committee, usually twice annually, and
with the Sustainability Committee, at least once annually.
In addition to five full-length meetings, the Risk Committee meets
jointly with the Audit Committee, usually twice annually.
In addition to four full-length meetings, the Remuneration
Committee holds an additional virtual meeting to consider year-end
matters.
The Sustainability Committee typically holds three full-length
meetings and two shorter virtual meetings, jointly with the Audit
Committee, to consider the Sustainability Report and reporting
processes.
The Nomination & Governance Committee typically holds three
meetings but will meet as required in order to consider ongoing
appointment processes.
Conflicts of interest
Directors have a statutory duty to avoid conflicts of interest, and
Prudential has procedures in place to identify and mitigate conflicts
of interest. These processes help to ensure decisions are made in the
best interests of the Company. The Board has delegated authority to
the Committee to identify and authorise any actual or potential
conflicts of interest, referring any especially material conflicts to the
Board.
When recommending a candidate for appointment or re-election, the
Committee considers the external appointments of the individual
and, where appropriate, recommends authorisation of any conflicts to
the Board, attaching conditions to the authorisation where necessary.
Should a Director wish to take on a new external position during the
year, the Chair (or the SID in the case of the Chair) will evaluate the
proposed appointment and will refer it to the Committee (or the
Board) for authorisation if a conflict or potential conflict is identified.
The Board considers that the procedures for dealing with conflicts
of interest operate effectively.
Governance
The Committee is updated on corporate governance developments,
which in 2025 included updates on corporate reporting and changes
to the Hong Kong Corporate Governance Code and Listing Rules. The
Committee also keeps under review significant aspects of the Group’s
governance framework and governance policies, including those of
the Group’s Material Subsidiaries, and makes recommendations to
the Board when needed.
The Audit and Risk committees oversee the effectiveness of
subsidiary audit and risk governance arrangements and regularly
consider the effectiveness of the audit and risk committees of the
Material Subsidiaries, including the composition of those bodies and
the effectiveness of individual members.
197 Prudential plc Annual Report 2025
Sustainability Committee report
Sustainability Committee report
‘In our first full year, the
Committee focused on staying
abreast of evolving trends and
developments in the
environmental, social and
governance landscape,
implementation and expansion
of our Financing the Transition
framework, inclusive insurance,
and our people and culture.’
Committee’s purpose
The Committee is responsible for providing leadership,
direction and oversight of the Group’s sustainability
strategy including environmental matters, responsible
investment, social sustainability and people. The
Committee also leads on workforce engagement.
More information on the role and responsibilities of the
Sustainability Committee can be found in its terms of
reference, which are available at www.prudentialplc.com/
Committee performance
The operation of the Committee was reviewed as part of
the annual Board performance review. No material issues
were identified. The Committee discussed the output of
the evaluation and agreed areas of focus. These are
included in the consolidated outcomes of the 2025
Board performance review on page 177.
Membership and 2025 meeting attendance
Committee members
Member since
2025 meetings1
George Sartorel, Chair
September 2024
6/6
Arijit Basu
September 2024
6/6
Claudia Suessmuth
Dyckerhoff
September 2024
6/6
Jeanette Wong
September 2024
6/6
(1) The Committee held three scheduled meetings. In addition, the Committee held
two joint meetings with the Audit Committee and one joint meeting with the
Remuneration Committee.
Regular attendees
Chair of the Board
Chief Executive Officer
Chief Financial Officer
Chief Human Resources
Officer
Chief Sustainability Officer
Company Secretary
Committee diversity
¢
Male
2
¢
Female
2
198 Prudential plc Annual Report 2025
Sustainability Committee report continued
Dear Shareholder
I am pleased to report on the first full year of the Committee’s
activities and areas of focus.
Prudential's mission is to be the most trusted partner and protector
for this generation and generations to come, by providing simple and
accessible financial and health solutions. Our strategy is to deliver
high-quality growth and strong shareholder value. Sustainability is a
key component of this strategy: it enhances our ability to foster long-
term business resilience, better support and empower our diverse
customers and employees, address emerging risks, and capitalise on
new growth opportunities in a constantly changing environment.
Our sustainability strategy is focused on three key pillars of:
developing simple and accessible health and financial protection;
financing a just and inclusive transition; and running a sustainable
and responsible business. Through our strategy, we are fostering
financial literacy and inclusion in our markets and a culture of
innovation and high performance.
The Committee provides leadership and direction on the Group’s
sustainability strategy and its implementation, monitoring progress
against the Group’s sustainability-related goals, reviewing
sustainability reporting, and overseeing the organisational culture,
employee wellbeing and engagement, as well as the Group’s
community investment programmes.
External complexity and uncertainties in the environmental, social
and governance landscape continued in 2025, characterised by
global headwinds, conflicting regional dynamics and geopolitical
instability. To help us stay abreast of significant trends and
developments, we held two workshops at the beginning of the year.
In the first, we heard external views on the global trends shaping
sustainability. In the second, we considered how those trends and
emerging risks impact on Prudential’s sustainability strategy and
reporting and we agreed the Committee’s areas of focus for the year.
In addition to monitoring the embedding of our sustainability
strategy across the Group, the key themes of our work in 2025 were
the implementation and expansion of our Financing the Transition
(FTT) framework, inclusive insurance, and our people and culture.
Following the introduction of our FTT framework in 2024, the
Committee continued to assess progress against the Group’s target
to commit $6bn of FTT portfolio investments by 2030, as well as
progress in decarbonising the portfolio. We discussed and approved
the expansion of our FTT framework to make climate adaptation and
nature-related opportunities investible alongside climate mitigation.
We also considered, with the Remuneration Committee, how best to
embed the FTT target, and other sustainability metrics, into our
Executive remuneration architecture.
2025 was also the year when we discussed and shaped our updated
Climate Transition Plan to keep pace with evolving market practices
and emerging regulatory expectations. Our Plan now includes our FTT
framework, enhanced stewardship priorities, and nature-related
considerations. We have also introduced a comprehensive
Environmental Framework, setting out our decarbonisation targets to
2030 alongside a holistic climate strategy, including the development
of inclusive insurance products.
Following on from the publication of our Inclusive Insurance
Framework in 2024, the Committee monitored progress on the
development of innovative prospective products and services that
could enable us to distribute more affordable and accessible
insurance products for underserved customers, potentially unlocking
new business opportunities. This included considering the lessons
learnt from case studies being run in a couple of our markets to test
the viability of propositions.
Another important part of our work focused on our people: we
reviewed employee engagement activities along with workforce
policies and practices, and monitored the embedding of our
organisational values. We considered the output of our annual
employee survey which monitors our culture and values, tracking
changes over time and enabling the Group to focus on areas requiring
attention.
We worked closely with other committees, holding two joint meetings
with the Audit Committee on non-financial reporting controls and
working with the Remuneration Committee on the inclusion of
Sustainability measures in long-term performance-related awards.
Additional details on our activities are provided overleaf.
p198.jpg
George Sartorel
Chair of the Sustainability Committee
199 Prudential plc Annual Report 2025
Key committee activities in 2025
January
Externally-facilitated workshop covering the global
sustainability and climate change landscape, key trends
and challenges, examining headwinds, risks and
opportunities, investor perspectives, regulatory outlook
and reporting trends.
February
Internal workshop considering potential impact of the
above on the key pillars of Prudential’s sustainability
strategy. The Committee also considered regulatory
developments, including evolving sustainability reporting
requirements, and agreed its 2025 priorities;
Review of FY24 Sustainability Report;
Annual review of Group Code of Conduct, recommended
to the Board for approval;
Update on sustainability-related geopolitical landscape;
Update on FTT investments;
Review of people-related matters, including diversity and
employee survey results, considering themes from the
employee survey and management’s response to them,
including deep dives into 'hotspots'; and
Update on on regulatory developments, including the
adoption of ISSB standards across the Group’s markets.
March
Jointly with the Audit Committee
Oversight of non-financial reporting and approval of FY24
Sustainability Report.
April
Review and approval of 2025 Modern Slavery Statement.
June
Update on sustainability-related geopolitical landscape;
Considered approach to Climate Transition Plan;
Considered potential changes to sustainability measures
included in long-term incentive plans;
Considered the transition to ISSB-aligned reporting in the
FY25 Sustainability Report;
Review of workforce policies and practices, including to
ensure alignment with the Group’s purpose, values and
strategy; and
Update on Prudence Foundation.
October
Approach to FY25 Sustainability Report, including
alignment between TCFD and ISSB standards to meet
reporting requirements for both Hong Kong and the UK;
Considered position paper on nature and climate
adaptation, to supplement our FTT framework;
Inclusive insurance update; and
Diversity, inclusion, equity and belonging strategy.
Jointly with the Remuneration Committee
Agreed changes to sustainability measures for long-term
incentive plans (ahead of shareholder consultation).
December
Publication of FTT addendum white paper to define
nature and climate adaptation investment opportunities.
Jointly with the Audit Committee
Non-financial reporting controls for FY 2025 disclosures;
and
Update on sustainability reporting standards across our
markets, including compliance with ISSB.
Regular reporting
In addition, the Committee receives regular updates from the Chief
Sustainability Officer on progress against the implementation of the
sustainability strategy and KPIs. It receives regular updates from the
Chief HR Officer on people-related initiatives and on a dashboard of
people-related metrics, covering trends in wellbeing, gender diversity
and attrition. Committee (and Board) members participate in
employee engagement activities and the Committee regularly
reflects on the feedback obtained from such engagements.
2026 priorities
Oversee progress towards our inclusive insurance ambitions;
Deepen our oversight of talent development and succession
planning across the Group (including to ensure a diverse talent
pipeline); and
Continue to support the Board on monitoring culture across the
organisation.
Remuneration Committee
The report on the Remuneration Committee's activities can be found on pages 204 to 243.
200 Prudential plc Annual Report 2025
Statutory and regulatory disclosures 
Financial reporting
The Directors have a duty to report to shareholders on the
performance and financial position of the Group and are responsible
for preparing the financial statements which can be found on pages
244 to 340. They also prepare the supplementary information, which
is on pages 350 to 371.
Based on the audit of the financial statements and TEV basis
supplementary information, the auditor must form an independent
opinion on the performance of the Group and report this opinion to
the Company and its shareholders. You can find the auditor’s opinion
on pages 341 to 348 and pages 372 to 373.
Directors have a legal obligation to prepare financial statements that
give a true and fair view of the financial affairs of the Company and
the Group. The criteria used for the preparation of the financial
statements can be found in the Statement of Directors’
responsibilities on page 340. The Directors’ statement must also
confirm that they consider that the Annual Report and Accounts,
taken as a whole, is fair, balanced and understandable, and provides
the information necessary for shareholders to assess the Company’s
position, performance, business model and strategy.
Company law also requires the Board to approve the Strategic report
on page 151. The Strategic report provides a description of the
Group’s capital position, financing and liquidity. The risks facing the
Group’s business are discussed in the Risk review on pages 56 to 73.
Directors must also confirm that the Strategic report includes a fair
review of the development and performance of the business,
including a description of the principal risks and uncertainties. This
confirmation is in the Statement of Directors’ responsibilities on page
The Directors who held office at the date of approval of this
Directors’ report confirm that, so far as they are each aware, there is
no relevant audit information of which the Company’s auditor is
unaware; and that each Director has taken all the steps that he or she
ought to have taken as a Director to make himself or herself aware of
any relevant audit information and to establish that the Company’s
auditor is aware of that information. This confirmation is given and
should be interpreted in accordance with the provisions of Section
418 of the Companies Act 2006.
Going concern
In line with guidance issued by the FRC in September 2014 on risk
management, internal control and related financial and business
reporting, and after making sufficient enquiries, the Directors have a
reasonable expectation that the Company and the Group have
adequate resources to continue their operations for a period to 31
March 2027, being at least 12 months from the date that the
financial statements are approved. Further information is provided in
the Viability statement on page 74 and the basis of preparation
disclosure in the financial statements.
Powers of the Board
The Board may exercise all powers conferred on it by the Company’s
Articles (the Articles) and the Companies Act 2006. This includes the
power to borrow money and to mortgage or charge any of its assets
(subject to the limitations set out in the Companies Act 2006 and the
Articles) and to give a guarantee, security or indemnity in respect of a
debt or other obligation of the Company.
Rules governing the appointment of Directors
The appointment and removal of Directors is governed by the provisions
in the Articles, the UK Code, the Hong Kong Code (as appended to the
Hong Kong Listing Rules) and the Companies Act 2006.
Director indemnities
Subject to the provisions of the Companies Act 2006, the Articles
allow Directors and officers of the Company to be indemnified in
respect of liabilities incurred as a result of their office. Suitable
insurance cover is in place in case of legal action against Directors
and senior managers of companies within the Group.
Qualifying third-party indemnity provisions are also available for the
benefit of the Directors of the Company and other relevant
individuals within the Group. These indemnities were in force for 2025
and remain so.
Contracts of significance
At no time during the year did any Director hold a material interest in
any contract of significance with the Company or any subsidiary
undertaking.
Securities dealing and inside information
Prudential has adopted securities dealing rules relating to transactions
by Directors on terms no less exacting than required by Appendix C3
to the HK Listing Rules and by relevant UK regulations. Having made
specific enquiry of all Directors, Prudential confirms that the Directors
have complied with these rules throughout the period.
The Group has also adopted an Information Sharing and Securities
Dealing Policy, which includes guidance and procedures for the
identification, dissemination and escalation of inside information as
well as appropriate controls on the disclosure of such information in
line with regulatory requirements.
All staff are made aware of the policy and receive communications
reminding them of their obligations when they work on any
confidential matters. Relevant staff are notified when the Company
enters or exits a closed period.
Requirements of Listing Rule 6.6.1
Information to be included in the Annual Report and Accounts under
UK Listing Rule 6.6.1 may be found as follows:
Listing Rule
Description
Page
6.6.1 (3)
Details of long-term incentive schemes required
by Listing Rule 9.3.3
6.6.1 (6)
Details of allotments of equity securities for cash
6.6.1 (9)
Contracts of significance involving a Director
6.6.1 (11)
Details of shareholder waiver of dividends
6.6.1 (12)
Details of shareholder waiver of future dividends
Connected transactions
There were no connected transactions during 2025 requiring
disclosure.
US regulation and legislation
As a result of its listing on the New York Stock Exchange, the
Company complies with the relevant provisions of the Sarbanes-Oxley
Act 2002 as they apply to foreign private issuers and has adopted
procedures to ensure compliance. In particular, adherence to Section
302 of the Sarbanes-Oxley Act 2002, which covers disclosure controls
and procedures, is overseen by the Disclosure Committee, which
reports to the CEO, is chaired by the CFO and comprises members of
head office management. The Disclosure Committee supports the
CEO and CFO in making certifications about the effectiveness of the
Group’s disclosure procedures.
201 Prudential plc Annual Report 2025
Hong Kong IA GWS public disclosures
Under the GWS framework, the Group must make public disclosures
around certain risks and capital. These GWS public disclosure
requirements, as set out in the Guideline on Group Supervision (GL32)
and Insurance (Group Capital) Rules issued by the Hong Kong IA, are
met by disclosures within this Annual Report and Accounts.
Change of control
Under the agreements governing Prudential Corporation Holdings
Limited’s life insurance and fund management joint ventures with
China International Trust & Investment Corporation (CITIC), if there
is a change of control of the Company, CITIC may terminate the
agreements and either, (i) purchase the Company’s entire interest in
the joint venture or require the Company to sell its interest to a third
party designated by CITIC, or (ii) require the Company to purchase all
of CITIC’s interest in the joint venture. The price of the purchase or
sale will be the fair value of the shares to be transferred, as
determined by the auditor of the joint venture.
Customers
The five largest customers of the Group constitute in aggregate less
than 30 per cent of the total revenue from sales for each of the years
presented in this Annual Report and financial statements.
202 Prudential plc Annual Report 2025
Index to principal Directors’ report disclosures
Index to principal Directors’ report disclosures
Information required to be disclosed in the Directors’ report may be found in the following sections:
Information
Section in Annual Report
Page number(s)
Disclosure of information to auditor
Statutory and regulatory disclosures
Directors in office during the year
Board of Directors
154 and 156-161
Board diversity
Governance report
155 and 194-195
ESG matters
Sustainability section
Group-wide policies, including those relating to employment
practices
Sustainability section
148
Greenhouse gas emissions
Sustainability section
Charitable donations
Sustainability section
Political donations and expenditure
Sustainability section
Remuneration Committee report
Directors’ remuneration report
Directors’ interests in shares
Directors’ remuneration report
Agreements for compensation for loss of office
or employment on takeover
Directors’ remuneration report
Details of qualifying third-party indemnity provisions
Governance report
Internal control and risk management
Strategic report and Governance report
56-73 and 179-180
Powers of Directors
Governance report
Rules governing appointment of Directors
Governance report
Significant agreements impacted by a change of control
Governance report
Future developments of the business of the Company
Strategic report
Post-balance sheet events
Note D3 of the notes on the Group financial
statements
Rules governing changes to the Articles of Association
Shareholder information
Structure of share capital, including changes during the year
and restrictions on the transfer of securities, voting rights,
power to purchase own shares and significant shareholders
Shareholder information, Governance report and note
C8 of the notes on the Group financial statements
Business review
Group overview and Strategic report
Changes in borrowings
Financial review and note C5 of the notes on the
Group financial statements
Dividend details
Group overview and Strategic report
Financial instruments
Additional information
Corporate governance statement including compliance with
the Code
Governance report
Fostering the Company’s business relationships
Strategic report
Section 172 Statement
Sustainability section
Details of how directors have regard to stakeholders
Strategic report
Section 172 Statement
Sustainability section
Monitoring culture
Governance report
Section 172 Statement
Sustainability section
Details of the Company’s approach to investing in and
rewarding its workforce
Section 172 Statement
Sustainability section
In addition, the risk factors set out on pages 76 to 88 and the additional unaudited financial information set out on pages 374 to 398,
are incorporated by reference into the Directors’ report.
The Directors’ report is signed on behalf of the Board of Directors by
p202-sign.jpg
Tom Clarkson
Company Secretary
17 March 2026
203 Prudential plc Annual Report 2025
204 Prudential plc Annual Report 2025
Directors'
remuneration report
205 Prudential plc Annual Report 2025
206 Prudential plc Annual Report 2025
Directors' remuneration report
Rem-1.jpg
Annual statement
from the Chair of
the Remuneration
Committee
Committee's purpose
The Committee is responsible for recommending and
overseeing the implementation and operation of the
remuneration policy, including approving the remuneration
for the Chair, the Chief Executive Officer and other members
of the Group Executive Committee.
Committee diversity
¢
Male
2
¢
Female
2
Dear shareholder
On behalf of the Board and its Remuneration Committee
(Committee), I am pleased to present the Directors’ remuneration
report for the year ended 31 December 2025. The Committee
confirms that remuneration outcomes for the year were determined in
accordance with the shareholder-approved 2023 Directors'
remuneration policy, and that no discretion was exercised to override
formulaic outcomes.
In determining remuneration outcomes for 2025, the Committee
carefully assessed Company performance against pre-determined
financial and strategic objectives and considered the experience of
shareholders and other stakeholders, including returns delivered,
workforce pay and conditions, and the sustainability of performance.
Membership and 2025 meeting attendance
Committee members
Member since
2025 meetings1
Chua Sock Koong
(Chair)
May 2021
(Chair since May 2022)
7/7
Ming Lu
May 2022
7/7
George Sartorel
May 2023
7/7
Shriti Vadera2
May 2024
6/7
Regular attendees
Chief Executive Officer
Company Secretary
Chief Human Resources Officer (CHRO)
Director, Group Reward and CHRO, UK
Remuneration Committee Adviser
(1) The Committee held four scheduled meetings. In addition, the
Committee held one additional short meeting to consider year-end
matters and two short meetings to consider ad hoc business. The
Committee also held a working session in May to discuss an early outline
of potential changes to the Directors' Remuneration Policy.
(2) Shriti Vadera was unable to attend one additional meeting due to travel
commitments.
This report has been prepared to comply with Schedule 8 of the Large and
Medium-Sized Companies and Groups (Accounts and Reports) Regulations
2008 (as amended), as well as the Companies Act 2006, the Listing Rules and
other related regulations.
2025 Company performance in summary
As described in the Strategic report earlier in this Annual Report, our
financial performance in 2025 continued to be strong, with the delivery of
double-digit growth across our two key financial performance metrics:
New business profit grew by 12 per cent on a constant exchange
rate (CER) basis.
Operating free surplus generated from in-force insurance and asset
management business grew by 15 per cent to $3,059 million
reflecting the quality of new business written in recent years and
ongoing actions to improve cash generation.
We continue to be confident about achieving our 2027 ambitions.
207 Prudential plc Annual Report 2025
Group adjusted operating profit before tax was 5 per cent higher, on
a CER basis, than in 2024.
Shareholders benefited from $678m in dividends relating to the
reporting year and the share buy-back of $1.2bn. At the same time,
the Group continued to invest in the pillars underpinning the delivery
of our strategy for the period to 2027.
The charts below illustrate the achievement of our key financial
annual objectives. The Group delivered these results while
maintaining appropriate levels of capital and operating within the
Group’s risk framework and appetite, consistent with the
Committee's approach to ensuring remuneration outcomes
appropriately reflect both performance and risk management.
Performance measures (% weighting of financial bonus targets)
Group new business profit (45%)
A measure of the future profitability of the new business sold during
the year and an indicator of the profitable growth of the Group.
Group net operating free surplus generated1 (20%)
A measure of the internal surplus generation of our businesses.
Group performance ($m)
Group performance ($m)
269930104683308
223200860502987
Performance measures (% weighting of financial bonus targets)
Group adjusted operating profit2 (20%)
Prudential’s primary measure of profitability and a key driver of
shareholder value.
Group cash flow (AER)3 (15%)
Cash flows across the Group reflect our aim of achieving a balance
between ensuring sufficient net remittances from business units to
cover the dividend and responsibly managing corporate costs to
allow for reinvestment in profitable opportunities.
Group performance ($m)
Group performance ($m)
256735965149204
223200860503574
Notes
(1) For insurance operations, operating free surplus generated represents amounts maturing from the in-force business during the period less investment in new business and
excludes non-operating items. For asset management businesses, it equates to post-tax operating profit for the year.
(2) In this report, ’adjusted operating profit’ refers to adjusted IFRS operating profit based on longer-term investment returns.
(3) Group cash flow includes business unit remittances and corporate costs.
Stakeholders’ experience
In reaching its decisions for 2025, the Committee considered the experience of the Group’s stakeholders during the year, as set out below. More
details about how we have listened to our stakeholders and about what the Group delivered in 2025 can be found in the Sustainability report
section of the Strategic report.
rem-Stakeholder-experience.jpg
Investors
Our people
Prudential’s Total Shareholder Return (TSR) performance was
below the peer group median; performance over the period
1 January 2023 to 31 December 2025 was 18.0%, while the
median performance of the peer group was 110.9%. This
positioned Prudential below the median of the TSR peer group
for the 2023 Prudential Long Term Incentive (PLTIP) award.
However, TSR performance in 2025 was 66.9%, which was
above the median performance of the peer group, 38.8%.
The IPO of ICICI Prudential Asset Management Company
Limited generated overall net proceeds of c. $1.4bn.
In 2025, the Group completed its $2bn share buyback
programme and provided a capital management update. It
launched a related $1.2bn share buyback programme in early
2026, to be completed by year end.
During 2025, the Group continued to provide investors with
updates on progress on the delivery of its operational and
financial objectives as set out in the 2023 strategy.
We have embedded the expectation of leadership
behaviours aligned with PruWay into programmes targeted
at leaders and managers. By the end of 2025, over 1,300
people managers had completed the programme, with
impact measured through net promoter scores and self-
assessment metrics.
Participation in the 2025 PruVoice engagement survey was
high at 91 per cent.  Employees contributed more than
30,000 comments, with themes shared with the Board. Our
overall engagement score was 73.
208 Prudential plc Annual Report 2025
Directors' remuneration report continued
Impact_Icons_Customers.svg
Customers
Impact_Icons_Suppliers.svg
Suppliers
The roll out of a consistent Customer Engagement Platform
to automate and personalise customer engagement
continues and is now active across ten business units. This,
together with our Customer Promise, helps in always putting
our customers at the heart of everything we do.
Our commitment to improve customer experience was
reflected in a strong customer retention rate of 88 per cent.
We have seen continuous improvement in our rNPS results.
In 2025, six business units ranked at the top quartile and
one business unit moved up one quartile.
Prudential is reducing the Group’s carbon footprint and
strengthening our supply chain by embedding clear
environmental and social expectations into how we do
business.
Our Group Third Party Supplier and Outsourcing (GTPSO)
Policy sets out the standards for procurement due diligence
and third-party risk management, and ensures a consistent
approach to supply chain management, covering due
diligence, supplier selection, contractual obligations, and
ongoing monitoring.
Our Responsible Supplier Guidelines, embedded within the
GTPSO, reinforce our commitment to eradicating slavery,
human trafficking, child labour, and any form of human
rights abuse from our operations and supply chain.
Impact_Icons_Governments -& regulators.svg
Regulators & Government
Impact_Icons_Communities & governments.svg
Society
Prudential maintained close, day-to-day engagement with
its Group supervisor, the Hong Kong Insurance Authority.
The Group’s Board and senior management members also
participated in the annual Supervisory College, which was
also attended by Prudential’s principal regulators from key
markets.
Prudential supported policy inputs to the Malaysian ASEAN
Chairmanship, including on data, inclusive insurance, and
climate and health.
Prudential continued its active engagement with the
International Association of Insurance Supervisors (IAIS)
and key global industry bodies, contributing to policy
discussions on macroprudential supervision, systemic risk,
climate-related aspects, protection gaps, artificial
intelligence (AI) governance and Insurance Capital
Standard. Through participation in IAIS-led events,
Prudential helped shape emerging international standard
setting developments.
Prudence Foundation continued to invest in our communities
during 2025. Highlights included:
Through community investment efforts, we have now
helped to educate over 3.9 million students on financial
literacy through our flagship programme, Cha-Ching.
Levela, a digital financial literacy programme for young
adults, was developed and will be piloted in six markets.
The Climate and Health Resilience Fund supported climate
and health projects led by business units across 16 of our
markets in Asia and Africa. One project is the installation of
institutional water purification systems and domestic
filters in Uganda, providing reliable access to safe drinking
water, preventing thousands of children being unable to
attend school due to disease.
Impact_Icons_Climate.svg
Climate change initiatives
Highlights included:
The Prudence Foundation's continued partnership with
Climate Resilience for All (CRA) in support of the Women’s
Climate Shock Insurance and Livelihoods Initiative tackles
climate impacts on health in India with early warnings, risk
awareness communications and financial inclusion. It
expanded its reach in 2025 from 50,000 to 225,000 women,
protecting them against extreme heat.
Healthy Harvest is a two‑year initiative launched by Prudence
Foundation with support from the SG Eco Fund to address the
health impacts of extreme heat in Singapore by promoting
sustainable food‑growing and healthier lifestyles. Established in
2025, the community edible gardens bring together seniors,
youth and persons with disabilities to grow fresh produce, build
social connections and adopt sustainable habits.
209 Prudential plc Annual Report 2025
Remuneration decisions and outcomes for 2025
The Committee determined the remuneration outcomes after
considering performance against pre-determined financial and non-
financial measures, shareholder returns, wider stakeholder experience,
and the individual performance of Mr Wadhwani.
As disclosed in the Committee's previous report, the Company agreed
to replace remuneration forfeited by Mr Wadhwani as a consequence
of him leaving his former employer. A number of these replacement
awards vested during 2025 and were exercised by Mr Wadhwani, with
a portion of the proceeds retained to purchase Prudential plc shares.
Further details are disclosed in the Recruitment arrangements section.
2025 Annual Incentive Plan (AIP)
Our performance against the adjusted stretch financial targets led to
a formulaic outcome of 78.6 per cent of maximum on the financial
scorecard. The Committee received confirmation from the Risk
Committee that the capital underpin had been met and that there
were no risk considerations which would suggest a departure from the
formulaic outcome. The Committee considered whether the formulaic
outcome reflected overall Company and individual performance and
concluded that it was appropriate. Accordingly, no upward or
downward discretion was applied. Taking into account the personal
performance of Mr Wadhwani, this led to a bonus outcome of 82 per
cent of his maximum opportunity.
Further details can be found in the Annual bonus outcomes for 2025
section.
2023 PLTIP
With respect to the 2023 Prudential Long Term Incentive Plan
(‘PLTIP’), the Group has shown strong performance against its return
on embedded value (RoEV) targets and against the business integrity
scorecard targets. The RoEV target for the final year of assessment
was adjusted to account for the move to Traditional Embedded Value
(TEV) reporting effective 1 January 2025. Further details are outlined
on page 218. However, the portion of the awards related to
Prudential’s total shareholder return (TSR) lapsed as TSR performance
was ranked below the median of the peer group. On this basis, the
Committee determined that 55.09 per cent of the PLTIP awards
made to Executive Directors in 2023 would vest. These awards are
subject to a two-year holding period.
Having reviewed the share price at which awards were made
(HKD 112.13) and the average share price for the final quarter of
2025 (HKD 110.34), the Committee concluded that no windfall gains
had occurred, as the share price at vesting was broadly consistent
with the share price at grant.
Further details can be found in the Prudential Long Term Incentive
Plan section.
The Committee carefully considered the formulaic outcomes for both
the AIP and PLTIP in the context of the Group's financial
performance and stakeholder experience as set out earlier in this
statement, as well as share price movement, and determined that
these were appropriate. As such, no discretion was applied. The
Committee also reviewed whether any malus or clawback triggers had
arisen and confirmed none were identified during 2025. Overall, the
Committee is satisfied that remuneration outcomes for 2025
appropriately reflect Company performance, shareholder experience,
and the operation of the Company's remuneration framework.
Remuneration for 2026
Directors' remuneration policy renewal
The Committee reviewed the Director's remuneration policy (Policy)
during 2025, ahead of its planned renewal at the 2026 AGM. It
established that the Policy must equip the Company:
To reinforce the alignment of the Chief Executive Officer's (CEO's)
remuneration with investors' performance and governance
expectations while ensuring consistency with the Company's risk
framework and appetite;
To establish a structure capable of attracting, motivating and
retaining a best-in-class CEO, recruited either internally or externally
from leading competitors in Asia; and
To deliver remuneration over an appropriate timeframe in order to
be competitive with regional peers.
With these principles in mind, the Committee reviewed the current
Policy against the pay practices of our executive pay peer group,
comprising Asia-focused insurers and financial services firms with
significant operations in Asia, which showed a greater emphasis on
cash. The Committee considered whether a fundamental shift in the
Policy would be appropriate. After careful evaluation, the Committee
proposes to retain the core structure of the existing Policy with the
following key changes:
Base salary - the Committee proposes to widen the circumstances in
which it might increase the annual salary for Executive Directors above
the general workforce increase. The change would allow the Committee
to use its judgement, in light of all relevant circumstances, to ensure the
overall remuneration package remains competitive.
PLTIP - for 2026, the CEO’s PLTIP award would be reduced to 375
per cent of salary (from 425 per cent of salary in 2025).
AIP - The proposed maximum AIP opportunity for Executive
Directors would increase from 200 per cent of salary to 250 per
cent of salary from 2026. The proposed increase reflects the
Committee's assessment of market practice among relevant
regional peers and is balanced by a reduction in the CEO's
maximum LTIP opportunity. The AIP would continue to operate
with robust performance conditions. Additionally, up to 40 per cent
of AIP would continue to be deferred into shares until the share
ownership guideline has been met, otherwise paid immediately in
cash. The Committee considers that it has sufficient powers under
the current and proposed Policy, and existing plan rules, to effect
the recovery of cash bonus payments if required.
Benefits - it is proposed that Executive Directors be eligible for
modest gifts or awards on customary occasions, consistent with
those offered to the wider workforce in the same location (eg long
service awards).
NED fees - In light of the Financial Reporting Council's updated
guidance, in late 2025, on the application of the UK Corporate
Governance Code 2024, the Committee has included a facilitating
provision in the Policy to permit a portion of fees to be delivered in
shares without performance conditions. While there is currently no
intention to deliver fees in shares, this provision would provide the
Board/Committee with appropriate flexibility should it be
considered necessary in light of future developments, including
changes in market practice.
During late 2025 and early 2026, I engaged with many of our major
shareholders as well as the organisations that represent and advise
them. I was pleased to meet and hear directly from so many of the
Group’s investors, and that there was broad support for the proposed
changes in the Policy for 2026. Many shareholders considered the
Policy proposals to be a proportionate step towards alignment with
market practice among our Asian peers.  Shareholders were also
supportive of the Committee’s intention to retain a number of the
features of the 2023 Policy to reflect the emphasis on pay-for-
performance and to maintain strong alignment between
management and shareholders. In particular, shareholders supported
the continued delivery of PLTIP awards entirely in performance
shares, post-vesting holding periods on PLTIP awards, and the
operation of share ownership guidelines, both during and after service
as an Executive Director.
210 Prudential plc Annual Report 2025
Directors' remuneration report continued
The Committee believes that the proposed remuneration Policy for
2026 maintains strong alignment between executive remuneration
and Company performance, while ensuring the Company remains
appropriately positioned to attract, motivate and retain high-calibre
leadership in a competitive regional market. The Committee will
continue to use careful judgement in implementing the Policy.
On behalf of the Committee, I would like to thank shareholders and
advisory bodies for their engagement.
2026 performance measures
We continue to make strong progress against the strategic priorities
communicated in August 2023. We remain confident we can achieve
our 2027 targets, namely a compounded annual growth rate for new
business profit (NBP) of 15 to 20 per cent and operating free surplus
generation (OFSG) from in-force insurance and asset management
businesses of $4.4 billion, both measured from a 2022 base. 
Given the Group is mid-way through its strategic cycle, the Committee
determined that maintaining consistent AIP financial performance
measures and weights provides continuity and ensures management
remains focused on delivering the strategic objectives.
As the 2026 PLTIP performance period extends beyond our 2027
strategic horizon, the Committee adopted several adjustments to
align the measures for 2026 PLTIP awards with the Company’s long-
term priorities:
RoEV will be reintroduced with a 15 per cent weight,
complementing other growth targets, focusing management on
the need for efficient allocation of capital. This change also
responds to feedback from a number of investors.
To accommodate this change, the weight of TSR will be reduced
from 45 per cent to 40 per cent and the Diversity and Conduct
measures (each with a 5 per cent weight) will be removed from the
business integrity scorecard.
In reaching this decision, the Committee was mindful that TSR
remains the largest element of the PLTIP; consideration would be
given each year to the extent to which diversity targets should be
among the goals established as part of the personal element of the
CEO's bonus; and that the Risk Committee will continue to assess
conduct and risk matters and provide formal input to the
Committee, including recommending adjustments to incentive
outcomes where appropriate.
Financing the Transition (FTT) will replace Weighted Average
Carbon Intensity (WACI) as the primary climate measure, with
WACI retained as an underpin.  FTT and WACI are intrinsically
linked, with FTT being a key activity to support our medium- to
long-term portfolio decarbonisation goals (for which WACI is the
selected metric). The FTT target will be aligned with our long term
2030 commitment.
The Gross OFSG, NBP, and Group-Wide Supervision (GWS) and
Group Internal Economic Capital Assessment (GIECA) capital
generation measures remain unchanged, reflecting their continued
importance as core indicators of financial performance and value
creation.
TSR Peer Group - The Committee intended that the TSR peer group
for 2026 PLTIP awards would remain unchanged from that used for
2025 grants. However, Hang Seng Bank was privatised and was de-
listed in January 2026.  The Committee decided to not replace Hang
Seng with another constituent for 2026 PLTIP awards. 
Remuneration arrangements for the CEO
The Committee regularly reviews the remuneration packages of the
CEO and other senior executives to ensure they are adequate to
attract, motivate and retain the high-calibre talent required to deliver
our purpose and strategy. The Committee concluded that a 3 per cent
increase in Mr Wadhwani’s base salary was appropriate, recognising
the time elapsed since his current base salary was last set in 2022,
and his strong leadership and performance since joining Prudential on
25 February 2023. This compares to the 2026 workforce salary
increase budget of 4.0 per cent, reflecting the Committee's
commitment to maintaining appropriate alignment between
executive and workforce remuneration. Mr Wadhwani’s incentive
opportunities for 2026 are as described above.
Mr Wadhwani’s role has a share ownership guideline of 400 per cent
of salary to be achieved by 25 February 2028. His beneficial interest
in Prudential plc shares as at 31 December 2025 was 403 per cent of
salary, exceeding the guideline more than two years ahead of
schedule, demonstrating strong alignment with shareholder interests.
Committee performance
The operation of the Committee was reviewed as part of the annual
Board performance review.  No material issues were identified.  The
Committee discussed the output of the evaluation and agreed areas
of focus.  These are included in the consolidated outcomes of the
2025 Board performance review on page 177.
Committee changes
I would like to thank Shriti Vadera for her contribution and input to
the Committee's deliberations over the past six years, most recently
as a Committee member and previously as a meeting attendee.
I would also like to thank the other Committee members for their
work over the past year in ensuring that the Company's remuneration
framework supports its strategy and remains aligned with shareholder
interests.
The Committee believes this report provides a transparent account of
how the Directors' remuneration policy has been implemented during
2025 and how the proposed policy and remuneration arrangements
for 2026 continue to support the Company's long-term strategy.
p210.jpg
Chua Sock Koong
Chair of the Remuneration Committee
17 March 2026
211 Prudential plc Annual Report 2025
Remuneration at a glance
Remuneration at a glance
Elements of Executive Director remuneration
The charts below show the breakdown of the Chief Executive Officer’s remuneration1 under the current Policy (a maximum AIP of 200 per cent
of salary and full vesting of a PLTIP award of 425 per cent of salary) and the proposed 2026 Policy (a maximum AIP of 250 per cent and full
vesting of PLTIP at 375 per cent. A significant portion of remuneration remains performance-based, long-term and at risk. Performance-related
remuneration is subject to malus (forfeiture or reduction before delivery) and clawback (recovery provisions for a period after delivery). The malus
and clawback provisions are detailed in the Directors' remuneration policy.
(1) Excluding the value of any benefits provided during the year
Current structure
Proposed structure
Principles underlying the Policy
Proportionality
No incentives are paid for performance below threshold.
Financial targets are set against the Board-approved plan.
Under the PLTIP, 20 per cent of each portion of the award will
vest for achieving threshold performance.
The Committee approves termination arrangements of
Executive Directors to ensure that there is no reward for failure.
Simplicity
The structure comprises fixed remuneration, annual and long-
term incentives only.
There is a demonstrable link between performance and reward
outcomes.
Alignment to culture
Chief Executive Officer's pension benefit of 13 per cent of salary
is aligned with that of the wider workforce.
Advice from the Risk Committee is taken to ensure that risk
management, culture and conduct are appropriately reflected in
the operation of Executive Directors’ remuneration.
The vesting period attached to the PLTIP reflects the time
horizon of the business plan.
The additional post-vesting holding period and share ownership
guidelines align Executive Director interests with those of other
stakeholders.
Predictability
This report details the connection between the performance of
the business and the remuneration outcomes for the Chief
Executive Officer under the applicable incentive schemes.
Clarity
The Committee consults regularly with the Company’s largest
shareholders on executive pay proposals before they are
implemented.
Details of Executive Director pay proposals are clearly set out in
the Annual report on remuneration.
Risk
The Risk Committee advises the Committee on risk management
considerations to inform remuneration decisions.
The Committee has flexibility to adjust incentive outcomes and
to apply malus and clawback to awards and incentive payments.
The holding period on PLTIP awards extends the award time
horizon to five years.
In-employment share ownership guidelines provide a strong
connection to the sustained success of the Company. Post-
employment requirements continue the alignment with
Company success and stakeholder interests.
212 Prudential plc Annual Report 2025
Remuneration at a glance continued
How the current Directors’ remuneration Policy operates
The remuneration policy was approved by shareholders at our AGM on 25 May 2023. The policy is summarised below for convenience. The full
Key elements of remuneration
2026
2027
2028
2029
2030
Key features of operation of the policy
Fixed pay
Salary and
benefits
Salaries reviewed annually with increases generally no greater than those
of the workforce unless there is a change in role or responsibility. Benefits
reflect individual circumstances and are competitive in the local market.
Pension contributions and/or a cash supplement up to 13% of salary.
Executive Directors based in Hong Kong receive this in addition to
contributions into the Hong Kong Mandatory Provident Fund.
Pension
Short-term
variable pay
Cash bonus
The maximum opportunity is up to 200 per cent of salary.
40 per cent of bonus is deferred for three years. Deferral will be in cash
where share ownership guidelines have been met, or otherwise in shares.
Awards are subject to the achievement of financial and personal
objectives, with a Pillar I capital underpin aligned with the Hong Kong
Insurance Authority capital framework.
Award is subject to malus and clawback provisions.
Deferred
bonus
Long-term
variable pay
Three-year
performance
assessment
Prudential
Long Term
Incentive
Plan (PLTIP)
Performance period
Holding period
Maximum award under the PLTIP is 550 per cent of salary although
regular awards are below this level.
Awards are subject to a three-year vesting period from date of grant and a
further two-year holding period from the end of the vesting period.
Awards are subject to relative TSR and financial performance measures, as
well as a business integrity scorecard.
Awards are subject to malus and clawback provisions.
Share
ownership
guidelines
Chief Executive Officer guidelines are 400 per cent of salary.
Executives generally have five years to build this level of ownership.
Executives leaving the Board are required to hold the lower of their actual
shareholding at the date they leave the Board or their in-employment
share ownership guideline for a period of two years.
Summary of proposed major Policy changes for Executive Directors1
Remuneration element
Proposed changes
Rationale
Fixed pay
Scope to increase the annual salary for Executive
Directors above the increases for other employees if the
Committee believes it appropriate, based on factors
considered during the salary review.
This allows the Committee to apply its judgement to
ensure the overall package remains competitive.
Should the Committee consider using this power, this
would usually be discussed with major investors
before a decision was made.
Short-term
variable pay
The maximum opportunity is 250 per cent of salary for
Executive Directors. Annual awards are disclosed in the
relevant Annual report on remuneration.
This change is part of rebalancing the usual total
maximum incentive opportunity between long-term
incentive and annual bonus.
AIP awards are to be paid in cash if an Executive
Director meets their share ownership guideline at the
end of the financial year for which the bonus is paid.  If
not, they will normally be required to defer in shares the
lower of 40 per cent of their bonus, or the portion of
bonus sufficient to meet the share ownership guideline.
This change, together with the other recommended
changes, is designed to ensure the overall
remuneration package is competitive. Our peers
generally deliver a greater proportion of total
remuneration in cash and over a much shorter
timeframe.
Long-term
variable pay
The statement that 'Annual awards are usually
significantly below the maximum 550 per cent of
salary' has been removed from the proposed Policy.
The Committee would seek to consult with major
shareholders before making any increase to current
award levels.
The PLTIP maximum is unchanged, with the
proposed 2026 award reduced by 50 per cent of
salary to 375 per cent.
The annual PLTIP award level will continue to be
disclosed in the Annual report on remuneration.
Notes
(1) Further details on all proposed Policy changes are provided in the 'New Directors' remuneration policy' section.
213 Prudential plc Annual Report 2025
What performance means for Executive Director remuneration in 2025
At Prudential, remuneration packages are designed to ensure strong alignment between pay and performance. In 2025, the Group’s
performance was appropriately reflected in the incentive outcomes as set out below, and as described in greater detail in the Annual report on
remuneration.
Mr Wadhwani's 2025 AIP outcome
Measure
Weighting
Outturn
% achieved
Group new business profit
36%
21.3%
Group adjusted operating profit
16%
16.0%
Group net operating free surplus generated
16%
16.0%
Group cash flow
12%
9.6%
Total Group financial measures
80%
62.9%
Personal objectives
20%
19.0%
Total bonus
100%
81.9%
454098302271509
2023 PLTIP outcome
Measure
Weighting
Outturn
% achieved
Three-year relative TSR
35%
%
Return on embedded value
40%
33.0%
Business integrity scorecard
25%
22.1%
Total PLTIP
100%
55.1%
454098302271591
214 Prudential plc Annual Report 2025
Annual report on remuneration
Annual report on remuneration
Role and responsibilities
The role and responsibilities of the Committee are set out in its terms of reference, which are reviewed by the Committee and approved by the
Board on a periodic basis, and can be found on the Company’s website at https://www.prudentialplc.com/content/dam/prudential-plc/investor/
Committee’s role is to assist the Board in meeting its responsibilities regarding the determination, implementation and operation of the overall
remuneration policy for the Group, including the remuneration of the Chair of the Board, Chief Executive Officer, Group Executive Committee
members, the Company Secretary and the Chief Internal Auditor, as well as overseeing the remuneration arrangements of other staff within its
purview. In 2025, the Committee met seven times and also dealt with a number of matters by email circulation.
The principal responsibilities of the Committee set out in its terms of reference and discharged during 2025 were:
Approving the operation of performance-related pay schemes operated for the Chief Executive Officer, other members of the Group Executive
Committee, the Company Secretary and Chief Internal Auditor, and determining the targets and individual payouts under such schemes;
Consulting with shareholders and the principal advisory bodies on the proposed Directors' Remuneration Policy and decisions taken in respect
of the Chief Executive Officer’s remuneration arrangements for 2026 (as discussed in the Annual statement from the Chair of the
Remuneration Committee);
Reviewing the operation and awards made under all share plans requiring approval by the Board and/or the Company’s shareholders;
Monitoring the compliance of the Chair, Chief Executive Officer, other members of the Group Executive Committee, and non-executive
Directors with share ownership guidelines;
Reviewing and approving individual packages for the Chief Executive Officer and other members of the Group Executive Committee including
for any new hires and departures and the fees of the Chair. Reviewing workforce remuneration practices and related policies across the Group
when setting the remuneration policy for the Executive Director, as well as the alignment of incentives and awards with culture;
Monitoring the remuneration and risk management implications of remuneration of senior executives across the Group and other selected
roles; and
Overseeing the implementation of the Group remuneration policy for those roles within scope of the specific arrangements referred to in the
Hong Kong Insurance Authority's (HKIA) Group-Wide Supervision (GWS) Framework.
The Chief Executive Officer attends meetings by invitation. The Committee also had the benefit of advice from the:
Chief Risk and Compliance Officer;
Chief Financial Officer;
Chief Human Resources Officer; and
Director, Group Reward and CHRO, UK.
Individuals are not present when their own remuneration is discussed and the Committee is always careful to manage potential conflicts of
interest when receiving views from the Chief Executive Officer or senior management about executive remuneration proposals.
During 2025 WTW was the independent remuneration adviser to the Committee, having been appointed by the Committee following a
competitive tender process in 2024. WTW is a member of the Remuneration Consultants’ Group and voluntarily operates under its code of
conduct when providing advice on executive remuneration in the UK. In addition to the guidance provided at the formal meetings of the
Committee, the engagement partners regularly advise the Chair of the Committee directly between meetings. The Committee is comfortable
that the WTW engagement partners and team providing remuneration advice to the Committee do not have connections with Prudential that
may impair their independence and objectivity.
The total fees paid to WTW for the provision of independent advice to the Committee in 2025 were £186,010, charged on a fixed fee as well as
a time and materials basis. WTW provided Prudential management with remuneration market data in respect of the wider workforce as well as
actuarial consulting and technology services, which were rendered by entirely separate teams within WTW.
Management also received external advice and data from a number of other providers, including legal counsel. This advice, and these services,
are not considered to be material.
The operation of the Committee was reviewed as part of the annual Board performance review. No material issues were identified. The
Committee discussed the output of the evaluation and agreed areas of focus. These are included in the consolidated outcomes of the 2025
Board performance review on page 177
215 Prudential plc Annual Report 2025
Table of Executive Director total remuneration (the ‘single figure’) – audited information
$000s
salary
taxable
benefits*
total
bonus†
PLTIP
releases‡
pension
benefits§
other
remuneration1
Total fixed
remuneration~
Total variable
remuneration~
Total
remuneration
the ‘single
figure’^
Anil Wadhwani (2025)
1,575
635
2,580
3,581
207
2,417
6,161
8,578
Anil Wadhwani (2024)
1,574
503
2,801
207
1,439
2,284
4,240
6,524
*Benefits include the cost of providing the use of a car and driver, medical insurance, and expatriate benefits. Benefits of significant value include housing costs ($405,000),
which is in line with Asia practice.
The total value of the bonus, comprising both the 60 per cent delivered in cash and 40 per cent bonus deferred for three years. Given that Mr Wadhwani has met his share
ownership guideline, the 2025 bonus will be deferred in cash. The deferred part of the bonus is subject to malus and clawback provisions in accordance with the malus and
clawback policies, but no further performance conditions.
‡    The estimated value of the 2025 PLTIP awards vesting for Mr Wadhwani has been calculated based on the average share price over the last three months of 2025
(HKD110.34) and includes the accumulated dividends delivered in the form of shares. The Committee’s approach to determining the level of vesting for this award is set
out in the ‘Remuneration in respect of performance periods ending in 2025’ section. The actual value of vesting PLTIP awards, based on the share price on the date awards
vest, will be shown in the 2026 report. The estimated value per share of the 2023 LTIP awards is 1.6 per cent lower than the value per share at grant. No adjustment to
vesting levels has been proposed as a result of the share price depreciation.
§Pension benefits include contributions into defined contribution schemes as outlined in the Pension benefit entitlement section.
~Total fixed remuneration includes salary, taxable benefits and pension benefits. Total variable remuneration includes total bonus, PLTIP releases (where applicable), and
variable remuneration elements of Mr Wadhwani's buyout.
^Each remuneration element is rounded to the nearest $1,000 and totals are the sum of these rounded figures. Total 2025 remuneration has been converted to US dollars
using the exchange rate of 7.7960 for HKD and 0.7581 for GBP. Exchange rate fluctuations will, therefore, impact the reported value. Exchange rates used for 2024
reporting were 7.8030 for HKD and 0.7824 for GBP. The 31 per cent year-on-year increase in Mr Wadhwani’s remuneration reflects the vesting in 2025 of his first PLTIP
award and that an element of his replacement award that vested in 2024 was included in the 2023 single figure in line with the regulations. Had that element been
included in the restated 2024 single figure the increase would have been 19 per cent.
Note
(1) 'Other remuneration’ for 2024 consists of the value of a replacement award made in relation to remuneration forfeited by Mr Wadhwani as a consequence of leaving his
former employer, Manulife, and joining Prudential. In line with the regulations, this has been recalculated using the actual share price at vesting (HKD84.00) and actual
performance outcomes (141%) and includes the accumulated dividends. Further details can be found in the Recruitment arrangements section later in this report.
Remuneration in respect of performance in 2025 - audited information
Base salary
After due deliberation and following consultation with shareholders, the Committee considered that there should be no increase to the Chief
Executive Officer’s salary for 2025. Mr Wadhwani’s salary, therefore, remains as it was at his appointment. The average increase for the wider
workforce was 5.2 per cent.
Executive Director
2025 salary
(local currency)
from
1 January 2025
2025 salary
(USD)
from
1 January 20251
Anil Wadhwani
HKD 12,281,000
$1,575,000
Note
(1) 2025 salary converted to US dollars using an exchange rate of 7.7960 for HKD and rounded to the nearest $1,000.
Pension benefit entitlements
Pension benefit arrangements for 2025 are set out in the table below. The employer pension contribution available to the wider workforce is 13
per cent of salary.
Executive Director
2025 pension benefit
Life assurance provision
Anil Wadhwani
Pension supplement in lieu of pension of 13 per cent of
salary and a HKD18,000 employer payment to the
Hong Kong Mandatory Provident Fund.
Eight times salary.
Annual bonus outcomes for 2025
Target setting
For 2025, financial AIP metrics comprised 80 per cent of the bonus opportunity for the Chief Executive Officer. The financial element of the
Chief Executive Officer’s 2025 bonus was determined by the achievement of four Group measures, namely TEV new business profit, adjusted
operating profit, net operating free surplus generation, and cash flow, which are aligned to the Group’s growth and cash generation focus. The
performance ranges were based on the annual business plans approved by the Board and set in line with the trajectory for the Group's 2027
strategic goals, in the context of anticipated market conditions.
Personal objectives comprised 20 per cent of the bonus opportunity for the Chief Executive Officer. These objectives were established at the start
of the year and reflect the Group’s strategic priorities as set by the Board for 2025.
AIP payments are subject to meeting minimum capital thresholds which are aligned to the Group Risk Framework and appetite (as adjusted for
any Risk Committee approved counter-cyclical buffers) ensuring that incentive outcomes reflect both financial performance and appropriate risk
management, as described in the Chief Risk and Compliance Officer’s report.
The Committee seeks advice from the Risk Committee on risk management considerations to inform decisions about remuneration architecture
and performance measures to ensure that risk management, culture and conduct are appropriately reflected in the design and operation of the
Executive Director's remuneration.
216 Prudential plc Annual Report 2025
Annual report on remuneration continued
Performance assessment
The Committee determines the bonus outcome based on pre-determined measures and considers whether the formulaic outcome reflects
overall Company and individual performance.
The Committee considered a report from the Chief Risk and Compliance Officer, which was approved by the Risk Committee. This report
confirmed that the 2025 results were achieved within the Group’s and businesses’ risk framework and appetite. The Chief Risk and Compliance
Officer also considered the effectiveness of risk management and internal controls, and specific actions taken to mitigate risks, particularly where
these may be at the expense of profits or sales. The report also confirmed that the Group met minimum capital thresholds, which were aligned to
the Group Risk Framework and appetites. The Committee took into account this advice when determining the AIP outcome for the Chief
Executive Officer.
The table below illustrates the weighting of performance measures for 2025 and the level of achievement under the AIP:
Executive Director
Weighting of measures
(% of total bonus
opportunity)
Performance against
measures
(% of max for each
component)
Group
financial
measures
Personal
objectives
Group
financial
measures
Personal
objectives
2025 AIP outcome
(% of max opportunity)
Maximum 2025 AIP
(% of salary)
Actual 2025 AIP
(% of salary)
2025 salary
2025 AIP award2
Anil Wadhwani1
80%
20%
78.6%
95%
81.88%
200%
163.77%
1,575,295
2,579,793
Notes
(1) Values converted to US dollars using an exchange rate of 7.7960 for HKD.
(2) Bonus awards are subject to 40 per cent deferral for three years. As the share ownership guideline has been met, the deferral will be made in cash.
The Committee determined the 2025 AIP award on the basis of the performance of the Group and of the Chief Executive Officer. In making
these decisions, it reflected on factors including:
The overall contribution of the executive;
Behavioural, conduct and risk management considerations; and
Wider experience of stakeholders and overall corporate performance.
The AIP outcome was considered appropriate in the context of the above, and as such, no discretion was exercised.
Financial performance
The level of performance required for threshold, target and maximum payment against the Group’s 2025 AIP financial measures and the results
achieved are set out below:
2025 AIP measure
Weighting
Threshold
($m)
Target
($m)
Stretch target
($m)
Achievement
($m)
Group TEV new business profit
45%
2,571
2,856
2,999
2,782
Group adjusted operating profit
20%
2,836
3,151
3,309
3,306
Group net operating free surplus generated
20%
1,358
1,509
1,585
1,675
Group cash flow
15%
1,600
1,829
2,058
1,829
Following the adoption of TEV reporting with effect from 1 January 2025, the Committee reviewed its long-established practice of adjusting
financial targets to reflect prevailing interest rate and foreign exchange rate assumptions applicable for the full year reporting. Under TEV
reporting, interest rate volatility in both NBP and OFSG is reduced as a result of the use of long-term economic assumptions. As such, after careful
consideration, the Committee felt it was appropriate to: discontinue adjustments for interest rate volatility on performance measures directly
affected by the adoption of TEV reporting, specifically, the NBP and OFSG metrics; continue adjusting the IFRS metric for economic movements
(recognising that underlying market volatility will persist and cannot practically be removed); and continue adjusting for exchange rate
movements across all metrics, as it was broadly in line with market practice. Adjustments to targets in any given year may be upwards or
downwards and are designed to ensure that outcomes reflect management’s performance in the year by neutralising the effect of interest rates
and foreign exchange movements during that year.
Personal performance
20 per cent of the Chief Executive Officer's annual bonus is based on the achievement of personal objectives, which may include:
meeting individual conduct and customer measures;
contribution to Group strategy as a member of the Board; and
specific goals for which he is responsible and progress on major projects.
The below summarises the Chief Executive Officer’s performance against his 2025 personal objectives and strategic priorities. The assessment
was undertaken by the Chair of the Board.
217 Prudential plc Annual Report 2025
2025 personal objectives
Key achievements
Weighting
Performance
outcome
People and Culture
Strengthened the Group Executive Committee through senior appointments, effective
onboarding and clear portfolio accountability.
Advanced succession planning and leadership pipeline development for key Group
Leadership Team roles.
Further embedded a performance led, values driven culture, strengthening alignment
between delivery, behaviours and reward outcomes.
20%
19%
Transformation
Delivered the Group’s financial and operational commitments under the current strategy
with double digit growth in our key metrics1, including consistent double digit growth
across all quarters in new business profit, reflecting disciplined execution and sustained
operational focus
Continued execution of the Transformation Agenda across Agency, Health and
Operations, supported by sustained investment in capabilities, systems and technology.
Improved operational efficiency and performance, including reductions in operating
variances and enhancement of PruServices (our digital servicing portal now live for
customers in nine business units).
Worked with joint venture partners, for example CITIC in China saw new business profit
growth of 27 per cent.
35%
32%
Strategy
Maintained a clear focus on capital allocation and capital management, demonstrating
the Group’s ability to fund growth and deliver shareholder returns.
Reached an inflection point in the Group’s operating free surplus generation. Completed
the $2bn share buyback and launched a further $1.2bn buyback programme in early
2026.
Delivered key strategic initiatives and transactions (eg the IPO of IPAMC in India),
generating cash returns and supporting the Group’s capital position.
25%
24%
Stakeholder
relations
Strengthened shareholder engagement through clear, consistent communication.
Improved rNPs in eight out of ten business units, contributing to an increase in customer
retention to 88 per cent.
Engaged with regulators across key markets, securing regulatory approvals and
expanding market access.
20%
20%
Recognising Mr Wadhwani’s performance against his personal objectives, the Committee judged that an assessment of 95% of the portion of
the bonus attributable to personal objectives (20% weighting) was appropriate.
Note
(1) Our key metrics are: new business profit, basic earnings per share based on adjusted operating profit and operating free surplus generated from in-force insurance and asset
management business.
218 Prudential plc Annual Report 2025
Annual report on remuneration continued
Long-term incentives vesting in respect of performance to 31 December 2025 – audited information
Prudential Long Term Incentive Plan (PLTIP)
Target setting
Our long-term incentive plans have stretching performance conditions that are aligned to the strategic priorities of the Group. In determining the
financial targets attached to the awards made in 2023, the Committee had regard to the stretching nature of the three-year business plan for
return on embedded value and capital positions as set by the Board. Furthermore, in setting the conduct and diversity targets under the business
integrity scorecard, the Committee considered input presented by the Chief Risk and Compliance Officer, on behalf of the Risk Committee, in
assessing conduct risk and had regard to the Company’s commitment under the Women in Finance Charter for the diversity measure.
Performance assessment
In deciding the proportion of the awards to be released, the Committee considered actual results against performance targets. The Committee
also reviewed information about underlying Company performance to ensure vesting levels were appropriate, including an assessment of
whether results were achieved within the Group’s risk framework and appetite. Finally, overall vesting levels were reviewed to ensure that levels of
reward provided remain reflective of the Company’s performance.
Weighting
Threshold (20 per cent of award vests)
Stretch (100 per cent of award
vests)
Performance achieved
Vesting outcome
Relative TSR1
35%
Median
Upper quartile
Below median
%
Return on
embedded value
(RoEV)2
40%
9.35%
12.65%
11.3%
82.5%
Reduction in
WACI3
5%
25.0%
35.0%
53.0%
100.0%
GWS operating
capital
generation4
5%
$3,698 million
$5,004 million
Above target but below the
cumulative stretch target
81.2%
GIECA 5
5%
$7,853 million
$10,625 million
Above target but below the
cumulative stretch target
82.6%
Diversity6
5%
35.0%
40.0%
38%
78.0%
Conduct7
5%
Partial achievement
Stretch achievement
No conduct, culture or governance
issues that resulted in significant
capital add-ons or material fines
100.0%
Total
100%
55.09%
Notes
(1) Relative TSR is measured on a ranked basis over three years relative to peers. The peer group for the 2023 awards consists of AIA, China Life, China Pacific Insurance, China
Taiping Insurance, DBS Group, Great Eastern, Hang Seng Bank, Manulife Financial, MetLife, New China Life, Ping An Insurance and Standard Chartered. As Great Eastern
shares recommenced trading on 21 August 2025, the Committee decided that Great Eastern’s actual TSR performance over the full performance period would be used.
(2) The average three-year Group RoEV relative to the 2023–2025 Board-approved business plan; these targets were adjusted for the change in reporting on a TEV basis.
(3) Reduction in weighted average carbon intensity (WACI) as at 31 December 2025 compared with the baseline as at 31 December 2019. The baseline and targets have been
externally validated. Please see our Sustainability report for details of our ambitions and progress to date.
(4) Cumulative three-year GWS operating capital generation.
(5) Cumulative three-year GIECA operating capital generation.
(6) Diversity is measured as the percentage of Group Leadership Team (GLT) that is female at the end of 2025. For these purposes, GLT members who are employed by our
operating joint venture Prudential BSN Takaful Berhad are included.
(7) Conduct is assessed through appropriate management action, ensuring there are no significant conduct/culture/governance issues that could result in significant capital
add-ons or material fines.
As disclosed in last year's report, the Group started reporting on a TEV basis in January 2025. As RoEV was set on a European Embedded Value
basis the targets required adjustment. In revising the targets, the Committee adopted the following principles:
Participants should not be advantaged or disadvantaged by the transition to the TEV reporting methodology;
The value of outstanding awards and their key terms (vesting dates, holding periods, malus and clawback provisions) are unaffected;
If performance conditions are revised, the revised conditions should be no more or less stretching than those originally attached to the awards;
and
Details of the revised targets will be disclosed.
These principles, similar to those adopted in respect of the demergers of the Jackson and M&G businesses, were discussed with and supported by
our largest shareholders in late 2024 and early 2025 and before the revisions were made.
Details of cumulative achievement under the capital measures have not been disclosed, as the Committee considers that these are commercially
sensitive and disclosure would put the Company at a disadvantage compared to its competitors. The Committee will keep this disclosure policy
under review based on whether, in its view, disclosure would compromise the Company’s competitive position.
PLTIP vesting
The Committee considered a report from the Chief Risk and Compliance Officer, which was approved by the Risk Committee. This report
confirmed that the financial results were achieved within the Group’s risk framework and appetite. On the basis of this report and the
performance of the Group described above, the Committee decided that it was not appropriate to apply any adjustment to the formulaic vesting
outcome of the 2023 PLTIP awards.
219 Prudential plc Annual Report 2025
Long-term incentives awarded in 2025
2025 share-based long-term incentive awards
The table below shows the conditional award of shares made to the Chief Executive Officer under the PLTIP in 2025 and the performance
conditions attached to this award.
Executive Director
Role
Number of shares
subject to award
Face value of award
Percentage of awards
released for achieving
threshold targets
End of performance period
% of salary
(USD)*
Anil Wadhwani
Chief Executive Officer
635,353
425%
6,695,004
20%
31 December 2027
* Award calculated based on the average share price over the three dealing days prior to the grant date in March, being HKD 82.15. The value has been converted to US
dollars at the exchange rate of 7.7960.
The measures, weightings and targets for the 2025 PLTIP award for the Chief Executive Officer are summarised below:
Threshold1
Maximum
Measure
Weighting
20% vesting
100% vesting
Relative TSR 2
45%
Median
Upper quartile
NBP 3,5
15%
$8,575m
$11,601m
Gross OFSG 4,5
15%
$9,288m
$12,567m
Business integrity scorecard
25%
see below
Notes
(1) Performance below threshold results in 0% vesting.
(2) Relative TSR is measured on a local currency basis since this has the benefit of simplicity and directness of comparison. The TSR peer group comprises: AIA Group, China Life
Insurance, China Pacific Insurance Company, China Taiping Insurance, DBS Group, Hang Seng Bank, Manulife Financial, MetLife, New China Life, Oversea-Chinese Banking
Corporation Limited, Ping An Insurance, and Standard Chartered.
(3) NBP measures the value creation of writing new business and is a key metric to indicate growth.
(4) Gross OFSG will be calculated as the operating free surplus generated within local businesses before investment in new business and any central costs.
(5) The threshold and maximum values for NBP and gross OFSG shown above were set on a TEV basis following the change in reporting, effective 1 January 2025.
Under the business integrity scorecard, performance will be assessed for each of the five measures at the end of the three-year performance
period:
Measure
Weighting
Threshold performance1
(20% vesting)
Stretch performance 1
(100% vesting)
Reduction in WACI 2
5%
50% reduction
55% reduction
GWS capital measure 3,5
5%
Threshold
Stretch
GIECA measure4,5
5%
Threshold
Stretch
Diversity6
5%
38% female
42% female
Conduct7
5%
Partial achievement of Group
expectations
Achieving Group expectations
Notes
(1) Performance below threshold results in nil vesting.
(2) Reduction as at 31 December 2027 compared with the baseline as at 31 December 2019. The baseline and targets have been externally validated. Please see our
Sustainability report for details of our ambitions and progress to date. This element is subject to a transition finance underpin which must be met before any part of the
WACI element vests.
(3) Cumulative three-year GWS operating capital generation.
(4) Group Internal Economic Capital Assessment (GIECA) surplus generation is a Pillar 2 economic capital metric.
(5) The targets for the GWS capital measure and the GIECA measure are deemed to be commercially sensitive and, if disclosed, would put the Company at a disadvantage
compared to its competitors. They will be published in the Annual Report for the final year of the performance period.
(6) Diversity is measured as the percentage of GLT that is female. For these purposes, GLT members who are employed by our joint venture Prudential BSN Takaful Berhad are
included.
(7) Through strong risk management action, ensure there are no significant conduct/culture/governance issues that result in significant capital add-ons or material fines.
The Committee will review awards on vesting to assess whether outcomes appropriately reflect underlying Company performance and to ensure
that participants do not benefit from windfall gains. In making this determination, the Committee will consider Prudential’s stretching
performance targets, the share performance of Prudential and its peers, the performance of the indices on which Prudential is listed, and any
other factors it deems relevant.
220 Prudential plc Annual Report 2025
Annual report on remuneration continued
Recruitment arrangements – audited information
As detailed in the 2023 Directors’ remuneration report, in order to facilitate Mr Wadhwani’s appointment, the Company agreed to replace
remuneration forfeited by him and reimburse costs he incurred as a consequence of him leaving his former employer, Manulife, and joining
Prudential. Full details of these arrangements were provided in the 2023 Directors’ remuneration report.
Replacement award
As part of these recruitment arrangements, a replacement award was made under a one-off award agreement entered into on 8 March 2023 in
accordance with Rule 9.4.2 of the UK Listing Rules. The replacement award was made on a like-for-like basis with the award subject to release in
accordance with the original vesting time frames and, where applicable, satisfaction of the Manulife performance conditions attached to the
original awards.
Three types of forfeited awards were replaced:
performance shares were replaced with Prudential plc shares with the performance conditions tied to the original award (to be determined by
the Committee based on performance outcomes published in the relevant Manulife Management Information Circulars);
restricted shares were replaced at face value; and
market-value stock options were only replaced to the extent that they were 'in the money'.
The award comprised (i) a cash-settled nominal-cost option over Prudential plc shares, and (ii) replacement cash payments (which were paid in
2023 and reported in the 2023 single figure table). The nominal-cost option was granted to Mr Wadhwani on 21 March 2023 to replace the
other forfeited Manulife awards in tranches. Part of the award vested in 2024 and was reported in the 2024 single figure table; further details of
the vesting and exercise of the balance of the replacement award are provided below:
Replacement award 1
No. of notional
shares under
option
outstanding at 1
January 2025
Exercise price
(HKD)
No. of notional
shares exercised in
2025
No. of notional
shares lapsed in
2025
No. of notional
shares under
option
outstanding at 31
December 2025
End of
performance
period
(if applicable)
Exercise period
Market price at
date of vesting
(HKD)
Performance shares
20222, 3
163,004
0.48
127,686
35,318
31 Dec 2024
1 May–8 May
2025
84.00
Restricted shares
2022
60,738
0.48
60,738
n/a
1–30 March
2025
79.40
Stock options
2020
11,552
0.48
11,552
n/a
5 March–3 April
2025
79.40
235,294
199,976
35,318
Notes
(1) All awards were made in the form of options over notional shares.
(2) Elements of the replacement award that are reportable within the restated 'Table of 2024 Executive Director total remuneration'. These values have been restated to
reflect the share price at the time of vesting and actual performance outcomes where applicable.
(3) Performance shares were replaced at their maximum value (180% of target) and remained subject to the satisfaction of the original Manulife performance conditions. The
number of notional shares that vested was determined by dividing the total number of notional shares under option by 180% and multiplying this by the vesting outcome
of 141% of target as published in the 2024 Manulife Management Information Circular.
Malus and Clawback
The Committee may apply clawback and/or a malus adjustment to variable pay (annual bonus, long-term incentives and replacement awards).
The circumstances and the period during which malus and clawback provisions may be applied, are set out in the Malus and clawback Policy
section of the New Directors' remuneration policy. The clawback period is considered appropriate by the Committee as, given the nature of the
company’s business, it allows sufficient time for any relevant circumstances to come to light. Malus and clawback were not exercised during the
year under review.
221 Prudential plc Annual Report 2025
Pay comparisons
Performance graph and table
The chart below illustrates the TSR performance of Prudential, the FTSE 100 (as the Company has a listing on the London Stock Exchange and is
a constituent of the FTSE 100 index), and the peer group of international insurers, which comprise the Company’s TSR peer group for the 2025
PLTIP awards. The chart illustrates the performance of a hypothetical investment of $100 in ordinary shares of Prudential plc over the 10-year
period from 1 January 2016 to 31 December 2025 compared to a similar investment in the FTSE 100 or an index of the Company’s peers. Total
shareholder return is based on returns index data calculated on a daily share price growth plus reinvested dividends (as measured at the ex-
dividend dates).
Prudential TSR vs FTSE 100 and TSR peer group average – total shareholder return over 10-year period to December 2025
223200861110274
n
Prudential
n
FTSE 100
n
Peer group
The information in the table below shows the total remuneration for the Chief Executive Officer over the same period:
$0001
2016
2017
2018
2019
2020
2021
2022
2022
2023
2023
2024
2025
Chief Executive Officer 2,3
MW
MW
MW
MW
MW
MW
MW
MFP
MFP
AW
AW
AW
Salary, pension and benefits
3,029
2,415
2,423
2,122
2,126
2,249
663
1,476
447
1,986
2,284
2,417
Annual bonus payment
2,904
2,673
2,848
2,804
1,355
3,057
693
2,161
441
2,638
2,801
2,580
(As % of maximum)
(99.5)%
(94.0)%
(95.0)%
(96.0)%
(46.0)%
(96.7)%
(96.0)%
(98.0)%
(97.4)%
(99.0)%
(89.0)%
(81.9)%
LTIP vesting
4,016
5,955
4,837
2,746
4,286
1,052
2,108
1,255
307
3,581
(As % of maximum)
(70.8)%
(95.8)%
(62.5)%
(62.5)%
(68.8)%
(17.8)%
(45.5)%
(45.5)%
(27.6)%
(55.1)%
Other payment4
7,081
1,439
Chief Executive Officer ‘single figure’ of
total remuneration 5
9,950
11,042
10,109
7,671
7,768
6,358
3,464
4,892
1,195
11,705
6,524
8,578
Notes
(1) All remuneration has been converted to USD using the average exchange rate for each respective financial year.
(2) In years where there has been a change in Chief Executive Officer, the figures shown for each individual’s remuneration in that year relate only to their service as Chief
Executive Officer.
(3) The Chief Executive Officers are: MW: Mike Wells MFP: Mark FitzPatrick AW: Anil Wadhwani
(4) Other payment refers to the value of remuneration forfeited by Mr Wadhwani as a consequence of his leaving his former employer and replaced by the Company.
(5) Further details on the ‘single figure’ are provided in the ‘single figure’ table for the relevant year. The figures provided reflect the value of vesting LTIP awards on the date
of their release. For Mark FitzPatrick, the LTIP vesting for 2022 and 2023 also include performance periods in which he served in the role of Group Chief Financial Officer
and Chief Operating Officer.
Relative importance of spend on pay
The table below sets out the amounts payable in respect of 2024 and 2025 on all employee pay, dividends and the share buyback programme:
2024
2025
Percentage
change
All employee pay ($m)1
1,210
1,323
9%
Dividends and share buyback programme ($m)2
1,360
1,834
35%
Notes
(1) All employee pay as taken from note B2.1 of the financial statements.
(2) Dividends paid in the year as taken from note B5 and the share buyback programme value from note C8 of the financial statements.
222 Prudential plc Annual Report 2025
Annual report on remuneration continued
Percentage change in remuneration
The table below illustrates the year-on-year change in remuneration for each Director compared to a wider employee comparator group:
Salary (% change)
Benefits10 (% change)
Bonus9 (% change)
2024-25
2023-24
2022-23
2021-22
2020-21
2024-25
2023-24
2022-23
2021-22
2020-21
2024-25
2023-24
2022-23
2021-22
2020-21
Executive Director
Anil Wadhwani1
0%
19%
26%
3%
(8)%
6%
Chair and Non-
executive Directors3
Shriti Vadera2
2%
(1)%
1%
2%
907%
10%
(18)%
10%
35%
Jeremy Anderson
1%
5%
12%
3%
13%
25%
300%
Arijit Basu4
2%
1%
198%
33%
200%
Guido Fürer5
%
Ming Lu6
2%
0%
0%
58%
George Sartorel4
3%
7%
34%
(40)%
400%
Mark Saunders7
36%
Claudia Suessmuth
Dyckerhoff 8
2%
1%
50%
100%
Chua Sock Koong 6
1%
(1)%
5%
70%
0%
100%
Jeanette Wong6
6%
19%
0%
74%
(33)%
Amy Yip8
(15)%
0%
0%
1%
0%
UK-based employees
4.0%
4.6%
6.0%
6.7%
3.1%
46.1%
(14.5)%
45.1%
(7.3)%
0.7%
(9.9%)
(13.6)%
143%
7.9%
5.8%
Notes
(1) Anil Wadhwani was appointed as Chief Executive Officer on 25 February 2023. The change in salary and benefits in 2023–24 reflects his pro-rated pay for 2023. In
addition, his 2023 bonus was determined using his pro-rated salary. The percentage change in remuneration is calculated in USD.
(2) Shriti Vadera joined the Board and the Nomination & Governance Committee on 1 May 2020 and became Chair on 1 January 2021. The change in pay in 2020–21 reflects
her pro-rated pay for 2020 as well as her change in role. Fluctuations in benefits are also in part due to exchange rate movements where not dollar-denominated.
(3) Fluctuations in Non-executive Directors’ pay are due to changes in Committee memberships and changes in the basic fee or additional fees for being a Committee Chair or
member. Fluctuations in benefits are also in part due to exchange rate movements where not dollar-denominated.
(4) Arijit Basu and George Sartorel joined the Board in 2022. The changes in pay in 2022–23 reflect their pro-rated pay for 2022.
(5) Guido Fürer joined the Board on 1 July 2025.
(6) Ming Lu, Chua Sock Koong and Jeanette Wong joined the Board in 2021. The changes in pay in 2021–22 reflect their pro-rated pay for 2021.
(7) Mark Saunders joined the Board on 1 April 2024. The change in pay in 2024–25 reflects his pro-rated pay for 2024.
(8) Amy Yip retired from the Board on 31 October 2025.
(9) The year-on-year change in bonus for UK-based employees between 2022 and 2023 reflects changes in the structure of their bonus plan and business performance. The
increase in the level of taxable benefits from 2022 to 2023 for employees reflects the extension of private medical cover offered to employees and the introduction of
critical illness cover.
(10) The year-on-year change in benefits from 2024 to 2025 for Mr Wadhwani reflects the increased cost in the provision of a car and driver, medical insurance and expatriate
benefits and for UK-based employees the change reflects a new health cash plan introduced to align with Group-wide minimum standards and a higher private medical
insurance cost in 2025 compared to 2024.
The regulations prescribe that this comparison should include all employees of the parent company. The number of individuals employed by the
parent company is insufficient to be the basis of a representative comparison. Therefore, the Committee has decided to use all UK-based
employees as the basis for this calculation. The average pay for all employees has been calculated on a full-time equivalent basis by reference to
the total pay awarded to UK employees in each year from 2025 back to 2019. The salary increase includes uplifts made through the annual
salary review, as well as any additional changes in the year; for example, to reflect promotions or role changes.
Chief Executive Officer pay compared with employee pay and gender pay gap
As reported in prior years, the UK headcount of Prudential Services Limited is below the 250-person threshold, which triggers mandatory
publication of the gender pay gap and the CEO pay ratio. After due consideration, we have decided that the UK gender pay gap and CEO pay
ratio are not meaningful, given our relatively small employee headcount in the UK.
Consideration of workforce pay and approach to engagement
The Committee believes that its approach to executive remuneration is consistent with the pay, reward and progression policies for other
employees within the Group. The base salary and total remuneration levels for the Chief Executive Officer and other employees are competitively
positioned within the relevant markets and reflect the operation of our remuneration structures, which are effective in appropriately incentivising
staff, having regard to our risk framework and risk appetites, and to rewarding the ‘how’ as well as the ‘what’ of performance. During 2025, the
Committee considered workforce remuneration and related policies in the businesses across the Group. Information presented to the Committee,
by way of a dashboard, included how the Company’s incentive arrangements are aligned with the culture and informed the Committee’s
decision-making on executive pay and policy. By way of example, employee salary increase budgets are considered as part of the review of the
Chief Executive Officer’s compensation and salary increases.
223 Prudential plc Annual Report 2025
The Committee considered the Chief Executive's remuneration in the context of workforce pay and is satisfied that it remains appropriate. In
2025, salary increases for other employees across the Group’s businesses were 5.2 per cent while the Chief Executive Officer received no salary
increase in January 2025. Employee engagement is led by the Sustainability Committee. The Strategic report describes how it discharged this
responsibility during 2025.
The Group operates PRUshareplus, an all-employee share purchase plan available to employees in 25 countries – 15 in Asia, eight in Africa and
two in Europe – allowing our people to invest in the Company’s shares. Similar Syariah-compliant plans are available in our Syariah business. The
Group also operates a UK Save As You Earn (SAYE) scheme and Share Incentive Plan (SIP). UK-based employees are eligible to participate in both
plans. Further details are provided in note B2.2 of the Financial statements.
As part of our continuing efforts to safeguard our employees’ wellbeing, we held our fifth Prudential Recharge Day on 19 September 2025. All
employees Group-wide were encouraged to take the day as an extra day off to rest and recharge, and to spend time with family and friends.
Chair and Non-executive Director remuneration in 2025 – audited information
Chair fee
Shriti Vadera’s fee was reviewed by the Committee during 2025. Having considered the fee against external benchmarks and that it was last
increased in July 2022, the Committee felt that it was appropriate to increase her fee to $1,005,000, effective from 1 July 2025.
Non-executive Directors’ fees
The Non-executive Directors’ fees are denominated in US dollars. The fees were reviewed by the Board during 2025 with a 3.2% increase made
to the basic fee, which had been last increased in July 2022; this fee change was effective from 1 July 2025.
Annual fees2
From
1 July 2024
 ($)
From
1 July 2025
 ($)
Basic fee
125,000
129,000
Additional fees:
Audit Committee Chair
92,000
92,000
Audit Committee member
39,000
39,000
Remuneration Committee Chair
80,000
80,000
Remuneration Committee member
39,000
39,000
Risk Committee Chair
92,000
92,000
Risk Committee member
39,000
39,000
Nomination & Governance Committee Chair1
Nomination & Governance Committee member
19,000
19,000
Sustainability Committee Chair
60,000
60,000
Sustainability Committee member
30,000
30,000
Senior Independent Director
61,000
61,000
Notes
(1) There is no fee paid for the role of Nomination & Governance Committee Chair.
(2) As detailed in the Directors’ remuneration policy, should a new committee or working group be formed, the remit of an existing committee be materially expanded, or a new
Non-executive Director role established, new or additional fees may be paid. Any fees will be commensurate with the new or additional responsibilities and time
commitment involved.
224 Prudential plc Annual Report 2025
Annual report on remuneration continued
If, in a particular year, the number of meetings and/or time commitment is materially greater than usual, the Company may determine that the
provision of additional fees is fair and reasonable. No additional fees were paid in 2025.
The resulting fees paid to the Chair and Non-executive Directors are:
2025 fees
($000) 
2024 fees
($000) 
2025
taxable
benefits*
($000) 
2024
taxable
benefits*
($000) 
Total 2025
remuneration:
the ‘single
figure’
 ($000)†‡
Total 2024
remuneration:
the ‘single
figure’
 ($000)†‡
Chair
Shriti Vadera
986
966
123
112
1,109
1,078
Non-executive Directors
Jeremy Anderson
338
335
5
4
343
339
Arijit Basu
196
192
4
3
200
195
Guido Fürer1
104
104
Ming Lu 2
185
182
185
182
George Sartorel
284
277
3
5
287
282
Mark Saunders
205
151
205
151
Claudia Suessmuth Dyckerhoff
196
192
3
2
199
194
Chua Sock Koong
226
223
2
2
228
225
Jeanette Wong
288
271
2
3
290
274
Amy Yip3
138
163
138
163
Total
3,146
2,952
142
131
3,288
3,083
* Benefits include the cost of providing the use of a car and driver and medical insurance where applicable.
Each remuneration element is rounded to the nearest $1,000 and totals are the sum of these rounded figures. The Chair and Non-executive Directors are not entitled to
participate in annual bonus plans or long-term incentive plans.
Remuneration components denominated in GBP have been converted to US dollars using an exchange rate of 0.7824 for the 2024 single figure calculation and 0.7581 for
the 2025 single figure calculations. As Non-executive Directors and the Chair do not receive variable remuneration components, the table above does not include a sum of
total fixed and total variable remuneration.
Notes
(1) Guido Fürer joined the Board on 1 July 2025.
(2) During 2024, Ming Lu donated his fee to InspringHK Sports, an independent non-profit organisation based in Hong Kong.
(3) Amy Yip retired from the Board on 31 October 2025.
225 Prudential plc Annual Report 2025
Statement of Directors’ shareholdings – audited information
The interests of Directors in ordinary shares of the Company are set out below. ‘Beneficial interest’ includes shares owned outright and deferred
annual incentive awards, detailed in the Additional remuneration disclosures section. It is only these shares that count towards the share
ownership guidelines.
1 January 2025
(or on date of
appointment)
31 December 2025
(or on date of stepping down)
Share ownership guidelines
Total
beneficial
interest
 (number of
 shares)
Number
of shares
acquired
during the
year
Number
of shares
disposed of
during the
year
Total
beneficial
interest*
 (number of
 shares)
Number
of shares
subject to
performance
conditions†
Total interest
in shares
Share
ownership
guidelines
 (% of salary/
fee)
Beneficial
interest as a
percentage
of basic
salary/
basic fees§
Chair
Shriti Vadera
117,500
117,500
117,500
100%
159%
Executive Director
Anil Wadhwani1
329,573
137,035
466,608
1,770,768
2,237,376
400%
403%
Non-executive Directors
Jeremy Anderson
19,157
19,157
19,157
100%
202%
Arijit Basu
9,691
4,000
13,691
13,691
100%
144%
Guido Fürer
13,000
13,000
13,000
100%
137%
Ming Lu
12,600
5,000
17,600
17,600
100%
186%
George Sartorel
13,000
1,000
14,000
14,000
100%
148%
Mark Saunders
13,750
13,750
13,750
100%
145%
Claudia Suessmuth Dyckerhoff
4,800
4,800
4,800
100%
51%
Chua Sock Koong
15,000
15,000
15,000
100%
158%
Jeanette Wong
14,600
14,600
14,600
100%
154%
Amy Yip
14,013
14,013
14,013
100%
148%
* Beneficial interests include shares held directly or indirectly by connected persons. The only changes in the Directors’ interests in ordinary shares between 31 December
2025 and 17 March 2026 were the acquisition of 109 shares through the Prudential All Employee Share Purchase Plan by Anil Wadhwani.
Further information on share awards subject to performance conditions are detailed in the ‘share-based long-term incentive awards’ part of the Additional remuneration
disclosures section.
The holding requirement under the Articles of Association (2,500 ordinary shares) must be obtained within one year of appointment to the Board. Executive Directors and
the Chair have five years to reach their guideline. Non-executive Directors have three years from their date of joining to reach the guideline.
§ Based on the average closing price for the six months to 31 December 2025 (HKD106.05) and the exchange rate of 7.7960 for HKD.
The Company and its Directors, Chief Executives and shareholders have been granted a partial exemption from the disclosure requirements under Part XV of the Securities and
Futures Ordinance (SFO). As a result of this exemption, Directors, Chief Executives and shareholders do not have an obligation under the SFO to notify the Company of
shareholding interests, and the Company is not required to maintain a register of Directors’ and Chief Executives’ interests under section 352 of the SFO, nor a register of
interests of substantial shareholders under section 336 of the SFO. The Company is, however, required to file with the Stock Exchange of Hong Kong Limited any disclosure of
interests notified to it in the United Kingdom.
Note
(1) Anil Wadhwani was appointed on 25 February 2023 and had met his share ownership guidelines by the end of 2025. Total beneficial interest includes deferred bonus
awards without performance conditions.
Directors’ terms of employment
Details of the service contract of the Chief Executive Officer are outlined in the table below. The Directors’ remuneration policy contains further
details of the terms included in Executive Director service contracts. As required by the Hong Kong Listing Rules, all Executive Director service
contracts can be terminated by the Company by giving no more than 12 months’ notice (or payment in lieu of such notice) and without
compensation payments other than any termination payments required by law.
Date of contract
Notice period
to the
Company
Notice period
from the
Company
Executive Director
Anil Wadhwani
25 February 2023
12 months
12 months
226 Prudential plc Annual Report 2025
Annual report on remuneration continued
Letters of appointment of the Chair and Non-executive Directors
Details of Non-executive Directors’ individual appointments are outlined below. The Directors’ remuneration policy contains further details on
their letters of appointment. The Chair and Non-executive Directors are not entitled to receive any payments for loss of office. As required by the
Hong Kong Listing Rules, the appointment of the Chair and the Non-Executive Directors can be terminated by the Company by giving no more
than six months’ notice (12 months’ notice for the Chair), or payment in lieu of such notice and without compensation payments other than any
termination payments required by law.
Chair/Non-executive Director
Appointment by the Board
Notice period
Time on the Board at 2026 AGM
Chair
Shriti Vadera (Chair from 1 January 2021)
1 May 2020
12 months
6 years
Non-executive Directors
Amy Yip1
2 September 2019
6 months
n/a
Jeremy Anderson
1 January 2020
6 months
6 years 4 months
Ming Lu
12 May 2021
6 months
5 years
Chua Sock Koong
12 May 2021
6 months
5 years
Jeanette Wong
12 May 2021
6 months
5 years
George Sartorel
14 January 2022
6 months
4 years 4 months
Arijit Basu
1 September 2022
6 months
3 years 8 months
Claudia Suessmuth Dyckerhoff
1 January 2023
6 months
3 years 4 months
Mark Saunders
1 April 2024
6 months
2 years 1 month
Guido Fürer
1 July 2025
6 months
10 months
Note
(1) Amy Yip retired from the Board on 31 October 2025.
Payments to past Directors and payments for loss of office – audited information
Payments to past Directors, as they relate to their Directorships, are described below. A de minimis threshold of £10,000 has been set by the
Committee; any payments or benefits provided to a past Director above this amount will be reported. There were no payments to past Directors
in 2025, nor any additional payments to Directors for loss of office in the year.
Statement of voting at general meeting
The Directors’ remuneration policy was approved by shareholders at the 2023 Annual General Meeting. At the 2025 Annual General Meeting,
shareholders were asked to vote on the 2024 Directors’ remuneration report. Each of these resolutions received a significant vote in favour and
the Committee is grateful for this support and endorsement by our shareholders. The votes received were:
Resolution
Votes for
% of
votes cast
Votes against
% of
votes cast
Total votes cast
Votes withheld
To approve the Directors’
remuneration policy (2023 AGM)
2,176,820,906
95.71
97,529,901
4.29
2,274,350,807
12,342,304
To approve the Directors’
remuneration report (2025 AGM)
1,967,863,835
92.40
161,804,212
7.60
2,129,668,047
1,720,482
227 Prudential plc Annual Report 2025
Statement of implementation of remuneration policy in 2026
The proposed implementation of remuneration policy set out below is subject to shareholder approval of the Directors' remuneration policy at
the AGM to be held on 28 May 2026. Information about the 2026 Directors’ remuneration policy is set out in the New Directors' remuneration
policy and in the Annual statement from the Chair of the Remuneration Committee.
Base salary
The Chief Executive Officer’s remuneration package was reviewed in 2025, with the Committee considering the expected salary increases
budgeted for other employees in 2026, alongside external benchmarks. These benchmarks, based on the 2025 TSR peer group, Asia-focused
insurers and financial services firms, were selected to reflect that we compete for talent globally, particularly within financial services
organisations with significant operations in Asia.
After due deliberation and consultation with the Company’s shareholders, the Committee considered that Mr Wadhwani’s salary for 2026
should be increased by 3 per cent. This recognises the time elapsed since his current base salary was last set in 2022 and his strong leadership
and performance since joining the Company. Since the wider Prudential workforce received an average 5.1 per cent salary increase, 2026 will be
the 14th consecutive year in which the increases generally offered to executives have been below or close to the bottom of the range of salary
increases budgeted for the broader workforce.
Mr Wadhwani’s annual salary, effective 1 January 2026, will be HKD12,650,000.
2026 pension entitlements
Mr Wadhwani’s pension benefits will remain aligned to the workforce rate, currently considered to be 13 per cent of salary. In addition, statutory
contributions will continue to be made into mandatory pension arrangements in Hong Kong, in line with local requirements.
Annual bonus
Mr Wadhwani will be eligible for a maximum bonus opportunity of 250 per cent of salary, subject to deferral in line with the 2026 Directors'
remuneration policy.
For 2026, the AIP for the Chief Executive Officer's bonus will continue to be based on financial measures (80 per cent) and on personal and
strategic objectives (20 per cent). Given the strong connection between remuneration and our longer-term strategic objectives, and that we are
mid-way through our strategic cycle, we intend to keep the measures and weightings for the 2026 AIP unchanged from 2025, as set out below:
Group new business profit – 45 per cent;
Group adjusted operating profit – 20 per cent;
Group net operating free surplus generation – 20 per cent; and
Group holding Company cash flow – 15 per cent.
In 2025, we transitioned our external reporting from IFRS operating profit pre-tax to IFRS operating profit post-tax, to better align with investor
expectations and peer disclosures. Accordingly, the IFRS measure for AIP from 2026 will be based on a post-tax basis.
The Committee considers the forward-looking targets to be commercially sensitive. The performance targets and outcomes will be set out in next
year’s Directors’ remuneration report.
228 Prudential plc Annual Report 2025
Annual report on remuneration continued
2026 share-based long-term incentive awards
Award levels
Mr Wadhwani will be eligible to receive a 2026 PLTIP award of 375 per cent of salary.
The Committee will review awards on vesting to ensure that participants do not benefit from windfall gains. The Committee will consider
Prudential’s stretching performance targets, the share performance of Prudential and its peers, the performance of the indices on which
Prudential is listed, and any other factors it deems relevant when determining vesting.
Performance conditions
The measures, weightings and targets for the 2026 PLTIP award for the Chief Executive Officer are summarised below:
Measure
Weighting
Threshold performance1
(20% vesting)
Stretch performance
(100% vesting)
Relative TSR 2
40%
Median
Upper quartile
NBP 3
15%
$9,630m
$13,029m
Gross OFSG 4
15%
$10,841m
$14,668m
RoEV5
15%
14.3%
19.3%
Business integrity scorecard
15%
see below
Notes
(1) Performance below threshold results in 0% vesting.
(2) Relative TSR is measured on a local currency basis since this has the benefit of simplicity and directness of comparison. For 2026 awards, the 2026 TSR peer group
comprises: AIA Group, China Life Insurance, China Pacific Insurance Company, China Taiping Insurance, DBS Group, Manulife Financial, MetLife, Oversea-Chinese Banking
Corporation Limited, New China Life, Ping An Insurance, and Standard Chartered.
(3) NBP measures the value creation of writing new business and is a key metric to indicate growth.
(4) Gross OFSG will be calculated as the operating free surplus generated within local businesses before investment in new business and any central costs.
(5) RoEV is a comprehensive performance measure for the Group, capturing both new business growth and the efficient management of in-force business.
Under the business integrity scorecard, performance will be assessed for each of the three measures at the end of the three-year performance
period:
Measure
Weighting
(% of total LTIP)
Threshold performance
(20% vesting)
Stretch performance
(100% vesting)
Financing the Transition 1
5%
$3.783bn
$4.017bn
GWS capital measure 2, 4
5%
Threshold
Stretch
GIECA measure3, 4
5%
Threshold
Stretch
Notes
(1) Cumulative committed/invested capital over the three-year performance period. The targets have been externally validated. Please see our Sustainability report for details
of our ambitions and progress to date. This element is subject to a WACI reduction underpin which must be met before any part of the FTT element vests.
(2) Cumulative three-year GWS operating capital generation relative to threshold.
(3) GIECA surplus generation is a Pillar 2 economic capital metric.
(4) The targets for these metrics are deemed to be commercially sensitive and, if disclosed, would put the Company at a disadvantage compared to its competitors. They will be
published in the Annual Report for the final year of the performance period.
Chair and Non-executive Directors
Fees for the Chair and Non-executive Directors were reviewed in 2025 with changes effective from 1 July 2025, as set out in the Chair and Non-
executive Director remuneration in 2025 section. The next regular fee level review will be conducted in 2026.
p228.jpg
Chua Sock Koong
Chair of the Remuneration Committee
17 March 2026
229 Prudential plc Annual Report 2025
New Directors' remuneration policy
New Directors' remuneration policy
This section sets out the revised Directors’ remuneration policy (‘Policy’) wh ich will be put forward to shareholders for a binding vote at the 2026
AGM on 28 May 2026. If approved, this Policy will apply immediately for three years following the AGM, unless prior shareholder approval is
obtained for an amendment. This Policy has evolved from the current Policy which was approved at the AGM held on 25 May 2023 and has
applied from that date. The Committee considers that the Policy maintains strong alignment between executive remuneration and Company
performance.
As discussed in the Annual statement from the Chair of the Remuneration Committee (the ‘Committee’), the current Policy has operated as
intended. Full details of the existing Policy can be found on pages 261 to 275 of the 2022 Annual Report or on our website at https://
During 2025, the Committee reviewed the Policy, as described in the Chair’s letter. In order to allow the Company to attract and retain best-in-
class Executive Directors from within or outside the Group in Asia, the Committee determined that it was essential to take steps to better align
the Policy with the remuneration practices of peers while also taking account of the need to reinforce the community of interest between
Executive Directors and other stakeholders, the views of our shareholders, the remuneration of the workforce, the UK Corporate Governance
Code, and the Company’s broader regulatory and competitive environment. The Committee has determined that there would be no increase to
the total usual annual maximum incentive opportunity available to Executive Directors.
In considering the remuneration arrangements, the Committee was aware that there is no one remuneration design which is typical among our
peers in Asia. Companies operate a wide variety of incentive models as illustrated by the analysis shown in the Chair’s letter.
Notwithstanding these differences in design, our peers generally deliver a greater proportion of remuneration in cash and pay over a much
shorter timeframe than the Company’s existing reward models. In formalising the revised Policy, input was sought from the management team,
while ensuring that conflicts of interest were suitably mitigated. Advice also was sought from the Risk Committee to ensure the Policy
appropriately reflects risk management considerations and supports risk-aligned remuneration outcomes. To ensure objectivity when formulating
and operating the Policy, the Committee is entirely made up of independent Non-executive Directors and no-one is present when their own
remuneration is being discussed by the Committee.
Changes from 2023 Policy
The Committee evaluated a number of alternative remuneration structures. Following careful consideration and discussion with our major
investors, the Committee has decided to retain key features of the current incentive structure and of the Policy approved by shareholders in May
2023, while introducing some changes to equip the Group to recruit and retain critical executive talent in the Asia market. The Policy and the
sections on the Annual Incentive Plan (AIP) and Prudential Long Term Incentive Plan (PLTIP) in particular have been simplified to offer greater
flexibility and clarity. The principal differences between the 2026 and 2023 Policies are set out below.
Policy element(s)
2023 Policy
Recommended 2026 Policy
Commentary
Base salary –
value
Annual salary increases for Executive
Directors will normally be in line with
the increases for other employees
unless there is a change in role or
responsibility.
Annual salary increases for Executive
Directors will normally be in line with
the increases for other employees.
The Committee can determine to
increase the annual salary for
Executive Directors above the
increases for other employees if it
believes that this is appropriate based
on factors considered during the
salary review.
Our long-standing practice has been
for annual salary increases for
Executive Directors to be below the
increases for other employees.
Notwithstanding that it is anticipated
that this will continue to be the case,
this change allows the Committee to
apply their judgement to ensure the
overall remuneration package
remains competitive.
Should the Committee consider using
this power, this would usually be
discussed with major investors before
a decision was made and its reasons
for making the decision would be
disclosed in the relevant Annual report
on remuneration.
230 Prudential plc Annual Report 2025
New Directors' remuneration policy continued
Policy element(s)
2023 Policy
Recommended 2026 Policy
Commentary
Benefits
Executive Directors and Non-
executive Directors (NEDs) can receive
reimbursement for business expenses
(including any tax liability) incurred
when travelling overseas in
performance of duties.
If as a consequence of the
Company’s corporate structure, Non-
executive Directors are required to
prepare personal tax returns in Hong
Kong and/or the UK, in addition to
preparing their personal tax return for
the jurisdiction which is their place of
residence, the Company will
reimburse the costs of personal tax
return preparation for whichever
locations are not their place of
residence (including payment of any
tax cost associated with the provision
of the benefit).
Business expense reimbursement is
also applicable to Executive Directors.
The description of reimbursed
business expenses has been
expanded to include banking fees and
any other reasonable fees for
professional services incurred when
travelling overseas in performance of
duties or due to the Company’s
corporate structure.
Modest gifts or awards to Executive
Directors on customary occasions of
the same value as offered to the
wider workforce in the same location,
for example long service awards.
Reflects the administrative
obligations created for the Executive
Directors and NEDs in discharging
their services.
Supports alignment with the wider
workforce.
Bonus –
opportunity
The maximum AIP opportunity is up
to 200 per cent of salary for Executive
Directors. Annual awards are disclosed
in the relevant Annual report on
remuneration.
The maximum AIP opportunity is up
to 250 per cent of salary for Executive
Directors. Annual awards are disclosed
in the relevant Annual report on
remuneration.
As set out in the Chair’s letter, this
change is part of rebalancing the
usual total maximum incentive
opportunity between long-term
incentive and bonus, i.e. reducing the
2026 PLTIP award by 50 per cent of
salary and increasing the 2026 AIP
award by 50 per cent of salary.
Bonus – form
and timing of
payment
40 per cent of an Executive Director’s
bonus will be deferred in cash for
three years provided that their share
ownership guideline is met. Deferred
awards will be made in shares if the
Executive Director’s share ownership
guideline has not yet been achieved.
The Committee retains discretion to
vary the proportion of the bonus to be
deferred and the length of the
deferral period.
The release of deferred bonus awards
is not subject to any further
performance conditions. Deferred
bonus awards in shares carry the right
to accumulate an amount to reflect
the dividends payable in respect of
the shares that vest during the
deferral period. These dividend
equivalents will normally be settled in
shares, but there is the flexibility to
deliver them in cash. The amount of
the dividend equivalent payment may
assume the re-investment of the
relevant dividends in shares.
Up to 40% of an Executive Director’s
bonus will be deferred into shares, for
three years, while they are building
their share ownership and until their
share ownership guideline has been
met, otherwise a bonus is paid
immediately in cash. Achievement of
the share ownership guideline will be
assessed as at the end of the financial
year for which the bonus is paid.
For the avoidance of doubt, an
Executive Director will need to
continue to meet the share ownership
guideline (even during the share
ownership guideline build up period)
for AIP awards to be paid in cash. If
the share ownership guideline is not
met at the end of a financial year, the
necessary portion of  the AIP paid in
respect of that year  will be delivered
in shares.
This change, together with the other
recommended changes, is designed
to ensure the overall remuneration
package is competitive. Our peers
generally deliver a greater proportion
of total remuneration in cash and
over a much shorter timeframe.
Fees for the
Chair and Non-
executive
directors
The Chair receives an annual fee for
the performance of their role.
All Non-executive Directors receive a
basic fee for their duties as a Board
member. Additional fees are paid for
added responsibilities.
The Chair receives an annual fee for
the performance of their role. 
All Non-executive Directors receive a
basic fee for their duties as a Board
member. Additional fees are paid for
added responsibilities.
A portion of fees may be delivered in
the form of shares without
performance conditions, based on the
market value of the shares, if the
Board/ Committee deems that this is
appropriate.
We intend to continue to pay fees in
cash in 2026.  A provision allowing a
portion of fees to be delivered in
shares provides the Board/
Committee flexibility in light of
relevant circumstances, including
changes in market practice,  during
the life of the Policy.
231 Prudential plc Annual Report 2025
Fixed pay Policy for Executive Directors
Component and purpose
Operation
Opportunity
Base salary
Paying salaries at a competitive level
enables the Company to recruit and
retain key Executive Directors.
Offer Executive Directors market competitive base
salaries.
The Committee usually reviews salaries annually with
changes normally effective from 1 January. In
determining base salary for each Executive Director, the
Committee considers factors such as:
Salary increases for other employees across the
Group;
The performance and experience of each Executive
Director;
The size and scope of the role;
Group financial performance;
Internal relativities; and
External factors such as economic conditions and
market data, taking into account the geographies
and markets in which the Company operates and
competes for talent.
Annual salary increases for Executive Directors
will normally be in line with the increases for
other employees unless the Committee
determines otherwise based on the factors
considered during the salary review.
Benefits
Provided to Executive Directors to
support their health and wellbeing,
and to assist them in carrying out
their duties effectively.
Relocation and location-specific
benefits allow Prudential to attract
high calibre Executive Directors in the
international talent market and to
deploy them appropriately.
The Committee has the discretion to offer Executive
Directors benefits which reflect their individual
circumstances and are competitive within their local
market, including but not limited to:
Health and wellness benefits;
Protection and security benefits;
Transport benefits;
Family and education benefits;
All employee share plans and savings plans;
Relocation and location-specific benefits;
Reimbursed business expenses (including any
relevant tax liability, banking fees and any other
reasonable fees for professional services such as legal,
tax, property and financial advice) incurred when
travelling overseas in performance of duties or due to
the Company’s corporate structure; and
Modest gifts or awards on customary occasions of
the same value as offered to the wider workforce in
the same location, such as long service awards.
The maximum paid will be the cost to the
Company of providing these benefits. The cost
of these benefits may vary from year to year
but the Committee is mindful of achieving the
best value from providers.
Provision for an income in
retirement
Pension benefits provide Executive
Directors with opportunities to save
for an income in retirement.
Executive Directors are offered pension benefits that are
competitive and appropriate in the context of pension
benefits for the wider workforce.
Executive Directors have the option to:
Receive payments into a defined contribution scheme
or similar arrangement; and/or
Take a cash supplement in lieu of contributions.
In addition, Executive Directors may receive statutory
contributions to mandatory pension arrangements in
the country in which they are based, in line with local
requirements.
Executive Directors will be entitled to receive
pension contributions or a cash supplement (or
a combination of the two) in line with the
workforce rate. In 2026, this is considered to be
13 per cent of base salary.
In addition, statutory contributions will be
made to mandatory pension arrangements in
the country in which the Executive Directors are
based, in line with local requirements.
232 Prudential plc Annual Report 2025
New Directors' remuneration policy continued
Annual bonus Policy for Executive Directors
Purpose
The purpose of the Annual Incentive Plan (AIP) is to provide a competitive package in the markets in which we
compete for talent. Payments under the AIP reward the delivery of stretching financial, functional and/or personal
objectives which are drawn from the annual business plan measured over a period not exceeding one financial year.
Opportunity
The maximum annual AIP opportunity is up to 250 per cent of salary for Executive Directors.
Annual awards are disclosed in the relevant Annual report on remuneration.
Operation
Currently Executive Directors participate in the AIP with payments based on the achievement of financial, functional
and/or personal objectives generally assessed over one financial year.
Payments under the AIP will normally be made in cash following the end of the performance year unless an Executive
Director is yet to meet their share ownership guideline as assessed at the end of the financial year, in which case they
will normally be required to defer 40 per cent of their bonus in the form of shares for three years. If a deferral in shares
of less than 40 per cent would mean that the Executive Director has met their share ownership guideline, this lower
portion would be deferred in shares and the balance would be paid immediately in cash. The Committee retains
discretion to vary the proportion of the bonus to be deferred and/or the length of the deferral period.
The release of deferred bonus awards is not subject to any further performance conditions. Deferred bonus awards in
shares carry the right to accumulate a 'dividend equivalent' amount to reflect the dividends payable on those shares.
The amount of the dividend equivalent may assume the re-investment of the relevant dividends in shares.
Determining annual
bonus awards
The Committee determines the AIP award for each Executive Director with reference to the performance achieved
against approved performance ranges.
In making this assessment, the Committee will take into account the personal performance of the Executive Director
and the Group’s risk management framework and appetite, as well as other relevant factors. To assist them in their
assessment, the Committee considers advice from the Risk Committee on whether results were achieved within the
Group’s and businesses’ risk management framework and appetite and to relevant conduct standards.
The Committee may adjust the formulaic outcome based on the performance targets to reflect the underlying
performance of the Company by applying discretion within the limits of the Policy. The Committee will disclose in the
relevant Annual report on remuneration where discretion is used.
Performance measures
The Committee determines the performance conditions and sets annual targets with reference to the business plans
approved by the Board.
No bonus is payable under the AIP for performance at or below the threshold level, increasing to 100 per cent for
achieving or exceeding the maximum level.
The weightings of the performance measures for 2026 for the Chief Executive Officer are 80 per cent Group financial
measures and 20 per cent personal measures.
The Committee retains the discretion to adjust performance conditions and/or targets if events occur (such as a
material acquisition and/or divestment of a Group business or the requirements of the Company’s regulators, or a
change in prevailing market conditions) which cause the Committee to determine that the measures and/or targets
are no longer appropriate and that amendment is required so that they achieve their original purpose.
Long-term incentive Policy for Executive Directors
Purpose
The purpose of the Prudential Long Term Incentive Plan (PLTIP) is to provide a competitive package in the markets in
which we compete for talent and to reinforce the community of interest between the Executive Directors and other
stakeholders. Specifically, the PLTIP is designed to incentivise the delivery of longer-term business plans; the creation of
sustainable long-term returns for shareholders; and the achievement of Group strategic priorities, such as disciplined
risk and capital management.
Opportunity
The value of shares awarded under the PLTIP (in respect of any given financial year) may not exceed 550 per cent of
the Executive Director’s annual basic salary. On recruitment, any buy out awards will not count towards this limit
provided that they replace foregone awards on a like for like basis.
Annual awards are disclosed in the relevant Annual report on remuneration. The Committee would seek to consult with
major shareholders before making any increase to current award levels.
233 Prudential plc Annual Report 2025
Long-term incentive Policy for Executive Directors
Operation
Currently, Executive Directors receive PLTIP awards with full vesting only achieved if the Company meets stretching
performance targets normally measured over three years. Subject to the Committee’s discretion mentioned below, the
extent that performance conditions are not achieved at the end of the three-year performance period, the unvested
portion of any award lapses and performance cannot be retested. Wherever possible, the targets attached to PLTIP
awards will be disclosed prospectively at the time of the award. Where PLTIP targets are commercially sensitive, they
will be published in the Annual Report of the final year of the performance period.
The Committee retains the discretion to adjust (including by reducing to nil) the formulaic outcome under the PLTIP if
it considers that:
(1) the extent to which any performance condition has been met does not reflect the underlying financial or non-
financial performance of the participant or any member of the Group over the performance period; or
(2) there exists any other reason why an adjustment is appropriate, taking into account such factors as the
Committee considers relevant, including the context of circumstances that were unexpected or unforeseen at the
date of grant.
The Committee will disclose in the relevant Annual report on remuneration where discretion is used. Vested awards are
normally also subject to a holding period which usually ends on the fifth anniversary of the award (unless the
Committee determines otherwise, in exceptional circumstances, such as an Executive Director passing away).
If the Committee so determines, the Company may sell such number of shares under a PLTIP award as is required to
satisfy any income tax liability that in respect of a PLTIP award and the 'net of tax' balance of shares will be subject to
the holding period.
PLTIP awards carry the right to accumulate a 'dividend equivalent' amount to reflect the dividends payable on those
shares. The amount of the dividend equivalent may assume the re-investment of the relevant dividends in shares.
Performance measures
The performance conditions applicable to PLTIP awards may be set by reference to financial, non-financial and
strategic objectives, and the majority of a PLTIP award will be subject to quantitative targets. The Committee sets
targets with reference to the business plans approved by the Board. The achievement of performance at the threshold
level results in vesting of 20 per cent of the award, increasing to 100 per cent for achieving the maximum level.
The Committee may decide to attach different performance conditions and/or change the conditions’ weighting for
future PLTIP awards. Where relevant, the performance conditions attached to each award will be based on the
business plans and priorities of the Group and disclosed in the relevant Annual report on remuneration.
The Committee considers advice from the Risk Committee on whether results were achieved within the Group’s and
businesses’ risk management framework and appetite and to relevant conduct standards.
The Committee retains the discretion to adjust performance conditions and/or targets if events occur (such as a
material acquisition and/or or the requirements of the Company’s regulators or a change in prevailing market
conditions) which cause the Committee to determine that the measures and/or targets are no longer appropriate and
that amendment is required so that they achieve their original purpose.
Share ownership guidelines for Executive Directors
It is imperative that the Company’s remuneration arrangements align the interests of Executive Directors and other stakeholders. Share
ownership guidelines reinforce this alignment.
In-employment
guidelines
Under the Articles of Association, Executive Directors are required to hold at least 2,500 shares and have one year from
their date of appointment to the Board to acquire these.
The share ownership guideline for the Chief Executive Officer during their employment is 400 per cent of salary.
Executive Directors normally have five years from the later of the date of their appointment or promotion, or the date
of an increase in these guidelines, to build this level of ownership. Shares earned and deferred under the AIP are
included in calculating the Executive Director’s shareholding for these purposes, as are shares held by members of an
Executive Director’s household. Unvested share awards under long-term incentive plans are not included but vested
share awards under long-term incentive plans which are subject to a post- vesting holding period are included.
Should an Executive Director not meet the share ownership guidelines, the Committee retains the discretion to
determine how this should be addressed, taking account of all the prevailing circumstances.
Post-Directorship
guidelines
When an Executive Director leaves the Board, they will be required to hold the lower of their actual shareholding on the
date of them stepping down from the Board and their in-employment share ownership guideline for a period of two
years.
The Committee has the discretion to disapply or reduce this requirement in extenuating circumstances, for example if
the Executive Director takes up a role with a regulator or for compassionate reasons.
This obligation will be implemented by requiring Executive Directors leaving the Board to obtain clearance to deal in
the Company’s shares during the two years during which this post-Directorship share ownership guideline applies, in
the same way as they must during the time on the Board.
234 Prudential plc Annual Report 2025
New Directors' remuneration policy continued
Malus and clawback Policy
The Committee may apply clawback and/or a malus adjustment to variable pay in certain circumstances as set out below and can also delay the
release of awards pending the completion of an investigation which could lead to the application of malus or clawback. Additional malus and/or
clawback provisions may be introduced by the Committee where required to do so by regulatory requirements.
Circumstances where the Committee may exercise its discretion to apply malus or clawback to an award
Malus
Allows deferred cash
awards and unvested
shares awarded under
deferred bonus and LTIP
plans to be forfeited or
reduced in certain
circumstances.
Malus may be applied where there are exceptional circumstances, such as:
a material misstatement in the published results of any member of the Group, for any period during or after the
performance period (or if no performance periods are applicable, the vesting period);
an error in the assessment of any applicable performance conditions, the determination of the relevant bonus or the
number of shares subject to an award (or where such assessment was based on inaccurate or misleading
information);
gross misconduct;
a breach by the Executive Director of any restrictive covenants or other similar undertakings;
where the Executive Director has caused a material financial loss for the Group as a result of (i) reckless, negligent or
wilful actions or omissions; or (ii) inappropriate values or behaviour;
where a member of the Group is censured by a regulatory body or suffers significant reputational damage; and
insolvency or corporate failure.
Clawback
Allows cash and share
awards, including shares
subject to the holding
period, to be recovered
before or after release in
certain circumstances.
Clawback may be applied where there are exceptional circumstances, such as the circumstances listed above:
For the PLTIP, at any time before the fifth anniversary of the award date; and
For the AIP, at any time before the fifth anniversary of the end of the bonus performance period.
Notes to the Policy table for Executive Directors
Committee’s judgement
The Committee is required to make judgements when assessing Company and individual performance under the Policy. In addition, the
Committee has discretions under the Company’s share plans, for example, to determine if a leaver should retain their unvested awards (and if so,
the basis on which they are retained) and whether to apply malus or clawback to an award. The exercise of any such discretions during the year
will be reported and explained in the next Annual report on remuneration.
The Committee may approve payments or awards in excess of, in a different form to, or calculated or delivered other than as described above,
where the Committee considers such changes necessary or appropriate in light of regulatory requirements. If these changes are considered by
the Committee to be material, the Company will seek to consult with its major shareholders.
The Committee may make amendments to the rules of the AIP and PLTIP in accordance with the relevant plan rules. The Committee retains the
ability to amend incentive performance conditions or targets if anything happens which causes the Committee to consider it appropriate that
the amended condition will not be materially more or less challenging to satisfy the original conditions.
Key differences between Directors’ remuneration and the remuneration of the wider workforce
Across the Group, remuneration is reviewed regularly with the intention that all employees are paid appropriately in the context of their relevant
market and given their individual skills, experience and performance. The Committee regularly receives information on workforce remuneration
and related policies and takes this into account when determining Executive Director remuneration (for example: it considers salary increase
budgets for the workforce when determining the salaries of Executive Directors).
Legacy payments
The Committee reserves the right to make any remuneration payments and/or payments for loss of office (including exercising any discretion
available to it in connection with such payments) notwithstanding that they are not in line with the Policy set out above where the terms of the
payment were agreed (i) before 15 May 2014 (the date the Company’s first shareholder-approved Policy came into effect); (ii) before this Policy
came into effect, provided that the terms of the payment were consistent with the shareholder-approved Policy in force at the time they were
agreed; or (iii) at a time when the relevant individual was not a Director of the Company and, in the opinion of the Committee, the payment was
not in consideration for the individual becoming or having been a Director of the Company. For these purposes ‘payments’ includes the
Committee satisfying awards of variable remuneration and, in relation to an award over shares, the terms of the payment are ’agreed’ at the
time the award is granted.
Currency and references to ‘shares’
In this Policy, references to shares may include share awards settled in shares listed on any of the stock exchanges where the Company has a
listing. Remuneration may be denominated and paid in any currency the Committee determines.
235 Prudential plc Annual Report 2025
Scenarios of total remuneration
The chart below provides an illustration of the future total remuneration for the Executive Director in respect of his remuneration opportunity for
2026. Four scenarios of potential outcome are provided based on the assumptions shown in the notes to the chart.
The Committee is satisfied that the maximum potential remuneration of the Executive Director is appropriate. Prudential’s Policy is to offer
Executive Directors remuneration which reflects the performance and experience of the Executive Director, internal relativities and Group
financial and non-financial performance. In order for the maximum total remuneration to be payable:
> Financial performance must exceed the Group’s stretching business plan;
> Relative TSR must be at or above the upper quartile relative to the peer group;
> The business integrity scorecard, aligned to the Group’s strategic priorities, must be fully satisfied;
> Functional and personal performance objectives must be fully met; and
> Performance must be achieved within the Group’s risk framework and appetite.
The fourth scenario below illustrates the maximum potential remuneration (shown in the third scenario) on the assumption that the Company’s
share price grows by 50 per cent over three years.
Scenario Chart - Anil Wadhwani
96757023262353
$15.65m
$12.60m
58%
$8.14m
48%
45%
32%
26%
$2.46m
25%
100%
30%
20%
16%
n
Fixed Pay
n
Short-term incentives
n
Long-term incentives
Notes
The scenarios in the chart above have been calculated on the following assumptions:
Minimum
In line with expectations
Maximum
Share price growth
Fixed pay
Base salary at 1 January 2026.
Pension allowance for the year has been calculated at 13% of salary in line with this Policy.
Estimated value of other benefits based on amounts paid in 2025.
Annual bonus
No bonus paid
50% of maximum AIP
100% of maximum AIP
Long-term incentives
(excludes dividends)
No PLTIP vesting
Vesting of 60% of PLTIP
award (midway between
threshold and maximum)
Vesting of 100% of PLTIP
award
Vesting of 100% of PLTIP
award; plus, share price
growth of 50 per cent over
three years.
236 Prudential plc Annual Report 2025
New Directors' remuneration policy continued
Approach to recruitment remuneration
The table below outlines the approach that Prudential will take when recruiting a new Executive Director. This approach would also apply to
internal promotions.
The approach to recruiting a Non-executive Director or a Chair is outlined in the ‘Recruitment of a new Chair or Non-executive Director’ section.
Element
Principles
Potential variations
Base pay
The salary for a new Executive Director will be set using the
approach set out in the Fixed pay Policy table.
Benefits and
pension
The benefits for a new Executive Director will be consistent
with those outlined in the Fixed pay Policy table.
Variable
remuneration
opportunity
The variable remuneration opportunities for a new Executive
Director would be consistent with the limits and structures
outlined in the Annual bonus and Long-term incentive plan
award Policy tables.
Awards and
contractual
rights
forfeited
when leaving
previous
employer
On joining the Board from within the Group, the Committee
may allow an Executive Director to retain any outstanding
deferred bonus and/or long-term incentive awards and/or
other contractual arrangements that they held on their
appointment. These awards (which may have been made
under plans not listed in this Policy) would usually remain
subject to the original rules, performance conditions and
vesting schedule applied to them when they were awarded.
If an externally appointed Executive Director forfeits one or
more bonuses (including outstanding deferred bonuses) on
leaving a previous employer, these payments or awards may
be replaced in either cash, or awards of Prudential shares of
an equivalent value. Replacement awards will normally be
released on the same schedule as the foregone bonuses.
If an externally appointed Executive Director forfeits one or
more long-term incentive awards on leaving a previous
employer, these may be replaced with Prudential awards with
an equivalent value.
Replacement awards will generally be made under the terms
of a long-term incentive plan approved by shareholders, and
vest on the same schedule as the foregone awards. Where
forgone awards were subject to performance conditions,
performance conditions will normally be applied to awards
replacing foregone long-term incentive awards; these will
usually be the same as those applied to the long-term
incentive awards made to Prudential Executive Directors in
the year in which the forfeited award was made, the original
conditions applied by the previous employer or other
performance conditions which the Committee believes are
appropriate in the circumstances. Where foregone awards
were not subject to performance conditions, performance
conditions will not normally be applied to awards replacing
them. Replacement awards will normally be subject to malus
and clawback.
If an externally appointed Executive Director incurs costs or
other losses in connection with joining Prudential (such as
buying out their notice period with a previous employer at the
Company’s request), the Executive Director may be
reimbursed, including any tax payable in respect of the costs
or losses.
The Committee may consider compensating a newly-
appointed Executive Director for other relevant contractual
rights forfeited when leaving their previous employer and/or
for remuneration foregone as a result of leaving their previous
employer.
The use of Listing Rule 9.3.2 may be used to facilitate the
recruitment of an Executive Director. The Committee does not
anticipate using this rule on a routine basis but reserves the
right to do so in an exceptional circumstance. For example,
this rule may be required if, for any reason, like-for-like
replacement awards on recruitment could not be made under
existing plans.
This provision would only be used to compensate for
remuneration forfeited or foregone on leaving a previous
employer.
237 Prudential plc Annual Report 2025
Policy on payment on loss of office
Element
Principles
Potential variations
Notice periods
The Company’s policy is that Executive Directors’ service
contracts will not require the Company to give an Executive
Director more than 12 months’ notice without prior
shareholder approval. A shorter notice period may be offered
where this is in line with market practice in an Executive
Director’s location.
The Company is required to give to, and to receive from, the
current Executive Director 12 months’ notice of termination.
An Executive Director whose contract is terminated would be
entitled to salary and benefits in respect of their notice
period. The payment of the salary and benefits would either
be phased over the notice period or, alternatively, a payment
in lieu of notice may be made.
In agreeing the terms of departure for any Executive Director,
other than on death or disablement, the Company will have
regard to the need to mitigate the costs for the Company,
which would normally be reduced or cease if the departing
Executive Director secures alternative paid employment
during the notice period.
If an Executive Director is dismissed for cause, their contract
would be terminated with immediate effect and they would
not receive any payments in relation to their notice period.
Should an Executive Director die, their estate would not be
entitled to receive payments and benefits in respect of their
notice period – provisions are made under the Company’s life
assurance scheme to provide for this circumstance.
Should an Executive Director step down from the Board but
remain employed by the Group, they would not receive any
payment in lieu of notice in respect of their service as a
Director.
Outstanding
deferred
bonus awards
The treatment of outstanding deferred bonuses will be
decided by the Committee, taking into account the
circumstances of the departure including the performance of
the Executive Director.
Deferred bonus awards are normally retained by participants
leaving the Company. Awards will usually vest on the original
timetable and will not normally be released early on
termination.
Prior to release, awards remain subject to the malus terms
originally applied to them. The clawback provisions will
continue to apply.
Any Executive Director dismissed for cause would forfeit all
outstanding deferred bonus awards.
Should an Executive Director die, outstanding deferred bonus
awards will be released as soon as possible after the date of
death. In the case of ill health and in other exceptional
circumstances, the Committee has the discretion to
accelerate the vesting of any outstanding deferred bonus
awards.
Should an Executive Director step down from the Board but
remain employed by the Group, they would retain any
outstanding deferred bonus awards. These awards would
remain subject to the original rules and vesting schedule
applied to them when they were awarded.
Unvested
long-term
incentive
awards
The treatment of unvested long-term incentive awards will be
decided by the Committee, taking into account the
circumstances of the departure including the performance of
the Executive Director.
Where an Executive Director is determined to be a good
leaver, unvested long-term incentive awards will normally
subsist. These awards will ordinarily be pro-rated, unless the
Committee determines otherwise, to reflect the proportion of
the performance period that has elapsed, and will vest on the
original timescale. Awards will remain subject to the original
performance conditions assessed over the entire performance
period, unless the Committee decides to assess the
performance conditions over a shorter period.
Good leavers are defined as those who leave as a result of
injury or disability, retirement with the approval of the
employing company, their employing company or business
ceasing to be part of the Group, or in any other circumstances
at the discretion of the Committee. Individuals who die in
service will also be treated as good leavers.
Where an Executive Director is not determined to be a good
leaver, unvested long-term incentive awards will lapse on
cessation of employment.
Awards remain subject to the malus and clawback terms and
holding periods originally applied to them.
Any Executive Director dismissed for cause would forfeit all
unvested long-term incentive awards.
If the Committee has judged that the departing Executive
Director should retain their unvested long-term incentive
awards with the expectation that:
the Executive Director is retiring from their professional
executive career; and/or
the Executive Director will not be seeking to secure
alternative employment with another organisation of
comparable size as the Company or that is within the
financial services sector,
the Committee retains the power to lapse all unvested long-
term incentive awards should the Committee deem that the
Executive Director has subsequently secured similar paid
executive employment elsewhere.
On death, disablement and in other exceptional
circumstances, the Committee has discretion to release
unvested long-term incentive awards earlier than the end of
the vesting period. The malus and clawback provisions would
continue to apply.
Should an Executive Director step down from the Board but
remain employed by the Group, they would retain any
outstanding long-term incentive awards which they held on
their change of role. These awards would remain subject to
the original rules, performance conditions and vesting
schedule.
238 Prudential plc Annual Report 2025
New Directors' remuneration policy continued
Policy on payment on loss of office continued
Element
Principles
Potential variations
Vested long-
term incentive
awards,
subject to the
holding period
The treatment of vested long-term incentive awards within
their holding period will be decided by the Committee, taking
into account the circumstances of the departure.
Executive Directors will normally retain their vested long-term
incentive awards that remain subject to the holding period.
Normally these awards will remain subject to the holding
period and be released in accordance with the original
timescale.
Awards remain subject to the malus and clawback terms
originally applied to them.
Any Executive Director dismissed for cause would normally
forfeit vested long-term incentive awards.
On death, disablement and in other exceptional
circumstances, the Committee has discretion to release
vested long-term incentive awards earlier than the end of the
holding period. The malus and clawback provisions would
continue to apply.
Should an Executive Director step down from the Board but
remain employed by the Group, they would retain any vested
long-term incentive awards that remain subject to the holding
period. These awards would remain subject to the original
rules and release schedule applied to them when they were
awarded (ie the holding period will continue to apply).
Bonus for final
year of service
The payment of any bonus for the final year of service will be
decided by the Committee, giving full consideration to the
circumstances of the departure including the performance of
the Executive Director.
The Committee may award a departing Executive Director a
bonus which will usually be pro-rated to reflect the portion of
the final financial year in which they served which had
elapsed on the last day that they worked. Any such bonus
would normally be calculated with reference to financial,
functional and/or personal performance measures in the
usual way. If appropriate, the Committee may, at its
discretion waive any requirement for a portion of the final
bonus to be deferred.
Any Executive Director dismissed for cause would not be
eligible for any bonus that has not been paid.
Should an Executive Director die, or in any other exceptional
circumstances (such as an Executive Director’s terminal
illness), whilst serving as an employee, a time pro-rated bonus
may be awarded. In such circumstances, deferral will not be
applied and the payment will be made wholly in cash.
The Committee may decide to award an Executive Director
stepping down from the Board but remaining with the Group
a bonus pro-rated to reflect the portion of the financial year
which had elapsed on the date of their change of role. This
would be calculated with reference to financial, functional
and/or personal performance measures in the usual way. The
Committee may determine that a portion of such a bonus
must be deferred.
Other
payments
Consistent with other employees, Executive Directors may
receive payments to compensate them for the loss of
employment rights on termination. Payments may include:
A nominal amount for agreeing to non-solicitation and
confidentiality clauses;
Directors and Officers insurance cover for a specified period
following the Executive Director’s termination date;
Payment for outplacement services;
Statutory redundancy payments or gratuities (where
applicable);
Reimbursement of legal fees;
Support with preparation of tax returns; and
Repatriation assistance.
The Committee reserves the right to make additional exit
payments where such payments are made in good faith:
In discharge of an existing legal obligation (or by way of
damages for breach of such an obligation); or
By way of settlement or compromise of any claim arising in
connection with the termination of a Director’s office or
employment.
Post-
Directorship
guidelines
When an Executive Director leaves the Board, they will be
subject to post-cessation share ownership guidelines.
Further details are included in the section on ‘Share
ownership guidelines for Executive Directors’.
239 Prudential plc Annual Report 2025
Policy on corporate transactions
Treatment
Deferred AIP Awards
In the event of a corporate transaction (eg takeover, material merger, or demerger, winding up etc.), the
Committee will determine whether awards will:
Vest; and/or
Continue in accordance with the rules of the plan; and/or
Lapse and, in exchange, the participant will be granted an award under any other share or cash incentive plan
which the Committee considers to be broadly equivalent to the award.
Long-term incentive awards
In the case of a corporate transaction (e.g. takeover, material merger, or demerger, winding up etc.), the
Committee will determine whether awards will:
Be exchanged for replacement awards (either in cash or shares) of equal value unless the Committee and
successor company agree that the original award will continue; or
Vest (to the extent determined by the Committee).
Where awards vest, the Committee will have regard to (i) the performance of the Company, (ii) unless the
Committee determines otherwise, the proportion of the performance period that has elapsed and (iii) any other
matter that the Committee considers relevant or appropriate.
Vested awards will normally be released from any relevant holding period.
Service contracts
Executive Directors’ service contracts provide details of the broad types of remuneration to which they are entitled, and about the kinds of plans
in which they may be invited to participate. The service contracts offer no certainty as to the value of performance-related reward and confirm
that any variable payment will be at the discretion of the Company.
A copy of the service contract between the Prudential Group and the Executive Director is available for inspection at Prudential’s registered office
during normal hours of business and will also be available at any General Meeting of the Company. Details of the duration of Executive Directors’
service contracts are set out in the ‘Directors’ terms of employment and external appointments’ section of the Annual report on remuneration.
Statement of consideration of conditions elsewhere in the Company
Across the Group, remuneration is reviewed regularly with the intention that all employees are paid appropriately in the context of their local
market and given their individual skills, experience and performance. Each business' salary increase budget is set with reference to local market
conditions. The Committee considers salary increase budgets across the workforce when determining the salaries of Executive Directors.
Prudential does not specifically consult with employees when setting the Policy: Prudential is a global organisation with employees and agents in
multiple businesses and geographies. The Board has mechanisms for engagement by Non-executive Directors to gather employees’ views on a
range of topics and for these views to be represented to the Board. As many employees are also shareholders, they are able to participate in
binding votes on the Policy and annual advisory votes on the Annual report on remuneration. The remuneration principles that apply to Executive
Directors are cascaded to employees as appropriate. We are committed to being fully transparent about our executive remuneration
arrangements and have an internal microsite dedicated to executive pay.
Statement of consideration of shareholder views
The Committee and the Company undertake regular consultation with key institutional investors on the Policy and its implementation. This
engagement is led by the Committee Chair and is an integral part of the Company’s investor relations programme. The Committee is grateful to
shareholders for the feedback that is provided and takes this into account when determining executive remuneration.
240 Prudential plc Annual Report 2025
New Directors' remuneration policy continued
Remuneration Policy for Non-executive Directors and the Chair
Fees
Benefits
Share Ownership Guidelines
Non-executive
Directors
All Non-executive Directors receive a basic fee
for their duties as a Board member. Additional
fees are paid for added responsibilities such as
Chairship and membership of committees,
acting as the Senior Independent Director or
carrying out any other role determined by the
Board from time to time. Fees may be
denominated and paid in any currency the
Board Committee determines and are paid to
Non-executive Directors subject to any
appropriate deductions. A portion of the fees
may be delivered in shares without
performance conditions, based on the market
value of the shares, if the Board deems that
this is appropriate.
The basic and additional fees are usually
reviewed annually by the Board with any
changes normally effective from 1 July. In
determining the level of fees, the Board
considers factors including:
Non-executive Directors do not currently
receive benefits or a pension allowance or
participate in the Group’s employee pension
schemes.
Non-executive Directors receive reimbursed
business expenses (including any relevant tax
liability, banking fees and any other reasonable
fees for professional services such as legal, tax,
property and financial advice) incurred when
travelling overseas in performance of duties or
due to the Company’s corporate structure.
If as a consequence of the Company’s
corporate structure, Non-executive Directors
are required to prepare personal tax returns in
Hong Kong and/or the UK, in addition to
preparing their personal tax return for the
jurisdiction which is their place of residence, the
Company will reimburse the costs of personal
tax return preparation for whichever locations
are not their place of residence (including
payment of any tax cost associated with the
provision of the benefit).
Under the Articles of
Association, Non-executive
Directors are required to
hold at least 2,500 shares
and have one year, from
their date of appointment
to the Board, to acquire
these.
It is further expected that
Non-executive Directors will
hold shares with a value
equivalent to one times the
annual basic fee (excluding
additional fees for
Chairship and membership
of any committees).
Non-executive Directors will
normally be expected to
attain this level of share
ownership within three
years of their date of
appointment.
The time commitment and other
requirements of the role;
Group financial performance;
Salary increases for all employees; and
Market data.
If, in a particular year, the number of meetings
and/or time commitment is materially greater
than usual, the Company may determine that
the provision of additional fees in respect of
that year is fair and reasonable.
Should a new committee or working group be
formed, or the remit of an existing committee
(for which duties were previously paid or
unpaid) be materially expanded, or a new Non-
executive Director role established, the new or
additional fees paid for acting as the chair or a
member of the committee will be
commensurate with the new or additional
responsibilities and time commitment involved.
The fees paid to Non-executive Directors in
aggregate will not exceed the limit specified by
the Articles of Association. Non-executive
Directors are not eligible to participate in
annual bonus plans or long-term incentive
plans.
241 Prudential plc Annual Report 2025
Remuneration Policy for Non-executive Directors and the Chair continued
Fees
Benefits
Share Ownership Guidelines
Chair
The Chair receives an annual fee for the
performance of their role. This fee is agreed by
the Committee. The fee may be denominated
and paid in any currency the Committee
determines and is paid to the Chair subject to
any appropriate deductions. A portion of the
fee may be delivered to the Chair in shares
without performance conditions, based on the
market value of the shares, if the Committee
deems this to be appropriate. On appointment,
the fee may be fixed for a specified period of
time. Following the fixed period (if applicable)
this fee will normally be reviewed annually. Any
changes in the fee are usually effective from 1
July.
In determining the level of the fee for the
Chair, the Committee considers factors
including:
The Chair may be offered benefits including:
Under the Articles of
Association, the Chair is
required to hold at least
2,500 shares and has one
year, from their date of
appointment to the Board,
to acquire these.
The Chair has a share
ownership guideline. This is
currently one times the
annual fee and it is
normally expected that this
level of share ownership
would be attained within
five years of the date of
appointment.
Health and wellness benefits;
Protection and security benefits;
Transport benefits;
Reimbursement of business expenses
(including any relevant tax liability, banking
fees and any other reasonable fees for
professional services such as legal, tax,
property and financial advice) incurred when
travelling overseas in performance of duties
or due to the Company’s corporate structure;
and
Relocation and location-specific benefits
(where appropriate).
If as a consequence of the Company’s
corporate structure, the Chair is required to
prepare personal tax returns in Hong Kong and/
or the UK, in addition to preparing their
personal tax return for the jurisdiction which is
their place of residence, the Company may
reimburse the costs of personal tax return
preparation for whichever locations are not
their place of residence (including payment of
any tax cost associated with the provision of
the benefit).
The maximum paid will be the cost to the
Company of providing these benefits.
The Chair is not eligible to receive a pension
allowance or to participate in the Group’s
employee pension schemes.
The time commitment and other
requirements of the role;
The performance and experience of the
Chair;
Internal relativities;
Company financial performance; and
Market data.
The Chair is not eligible to participate in annual
bonus plans or long-term incentive plans.
Recruitment of a new Non-executive Director or Chair
The fees for a new Non-executive Director will be consistent with the current basic fee paid to other Non-executive Directors (as set out in the
Annual report on remuneration for that year) and will be reflective of their additional responsibilities as chair and/or members of Board
committees and any additional roles that they perform.
The fee for a new Chair will be set with reference to the time commitment and other requirements of the role and the experience of the
candidate, as well as internal relativities among the other Executive and Non-executive Directors. To provide context for this decision, data would
be sought for suitable market reference point(s).
Notice periods – Non-executive Directors and Chair
Non-executive Directors are appointed pursuant to letters of appointment with notice periods of six months without liability for compensation. A
contractual notice period of 12 months by either party applies for the current Non-executive Chair. The notice period for a new Chair may be set
at six months. The Chair and Non-executive Directors would not be entitled to any payments for loss of office. Details of the individual
appointments of the Chair and Non-executive Directors are set out in the ‘Letters of appointment of the Chair and Non-executive Directors’
section of the Annual report on remuneration.
For information on the terms of appointment for the Chair and Non-executive Directors, please see the Nomination & Governance Committee
report.
242 Prudential plc Annual Report 2025
Additional remuneration disclosures
Directors’ outstanding long-term incentive awards and other share awards
The table below sets out the Chief Executive Officer’s PLTIP awards. The Company operates a number of share schemes and plans, which are
described in more detail in note I(v) of the Additional financial information section.
Share-based long-term incentive awards
Plan name
Year of
award
Conditional
share awards
outstanding at
1 Jan 2025
(Number of
shares)
Conditional
awards in 2025
(Number of
shares)
Market price at
date of award
(HK dollars)
Dividend
equivalents on
vested shares
(Number of
shares released)
Rights
exercised in
2025
Rights lapsed
in 2025
Conditional share
awards
outstanding at
31 December
2025
(Number of
shares)
Date of
end of
performance
period
Anil Wadhwani
PLTIP
2023
438,098
107.4
438,098
31 Dec 25
PLTIP
2024
697,317
75.1
697,317
31 Dec 26
PLTIP
2025
635,353
82.75
635,353
31 Dec 27
1,135,415
635,353
1,770,768
Other share awards
The table below sets out the Chief Executive Officer’s deferred bonus share awards.
Year of grant
Conditional
share awards
outstanding
at 1 Jan 2025
(Number of
shares)
Conditionally
awarded in
2025
(Number of
shares)
Dividends
accumulated
in 20251
(Number of
shares)
Shares
released
in 2025
(Number of
shares)
Conditional
share awards
outstanding
at 31
December
2025
(Number of
shares)
Date of end of
restricted
period
Date of
release
Market
price at
date of
award
(HK dollars)
Market
price at
date of
vesting or
release
(HK dollars)
Anil Wadhwani
Deferred 2023
annual incentive
award
2023
34,232
675
34,907
31 Dec 25
114.3
Deferred 2024
annual incentive
award
2024
132,790
2,623
135,413
31 Dec 26
75.1
Deferred 2025
annual incentive
award
2025
106,435
2,102
108,537
31 Dec 27
82.8
167,022
106,435
5,400
278,857
Note
(1) A dividend equivalent was accumulated on these awards.
Dilution
Releases from the Prudential Long Term Incentive Plan and the Prudential Agency Long Term Incentive Plan are satisfied using newly issued
shares rather than by purchasing shares in the open market. Shares relating to options granted under all-employee share plans are also satisfied
by newly issued shares. The combined dilution from all outstanding shares and options at 31 December 2025 was 0.13 per cent of the total
share capital at the time. Deferred bonus awards will continue to be satisfied by the purchase of shares in the open market.
Remuneration of the five highest-paid individuals and the remuneration of senior management
In line with the requirements of the Stock Exchange of Hong Kong Limited, the following table sets out, on an aggregate basis, the annual
remuneration of i) the five highest-paid employees, and ii) senior management for the year ended 31 December 2025.
Of the five individuals with the highest emoluments in 2025, one was the Chief Executive Officer, whose emoluments are disclosed in this report.
The aggregate of the emoluments of the other four individuals for 2025 are set out in the table below. Senior management comprised the Chief
Executive Officer and members of the Group Executive Committee. The table sets out the aggregate of the emoluments paid to the senior
management team:
Five highest paid
Senior management
Components of remuneration
HKD000
$000
HKD000
$000
Base salaries, allowances and benefits in kind
28,103
3,605
87,375
11,208
Pension contribution
4,257
546
11,920
1,529
Performance-related pay
87,119
11,175
194,254
24,917
Payments made on appointment
10,380
1,331
23,834
3,057
Payments made on separation
Total 1
129,859
16,657
317,383
40,711
243 Prudential plc Annual Report 2025
Their emoluments for 2025 were within the following bands:
Number of employees
Remuneration band HKD
Remuneration band USD equivalent
Five highest
paid 2
Senior
management
5,000,001 - 5,500,000
641,400 - 705,500
1
7,500,001 - 8,000,000
962,000 - 1,026,200
1
13,500,001 - 14,000,000
1,731,700 - 1,795,800
1
17,500,001 - 18,000,000
2,244,700 - 2,308,900
2
18,000,001 - 18,500,000
2,308,900 - 2,373,000
1
19,500,001 - 20,000,000
2,501,300 - 2,565,400
1
22,000,001 - 22,500,000
2,822,000 - 2,886,100
1
24,500,001 - 25,000,000
3,142,600 - 3,206,800
1
25,500,001 - 26,000,000
3,270,900 - 3,335,000
2
1
34,500,001 - 35,000,000
4,425,300 - 4,489,500
1
1
44,000,001 - 44,500,000
5,643,900 - 5,708,100
1
1
66,500,001 - 67,000,000
8,530,000 - 8,594,200
1
Notes
(1) Further details on the payments made to senior management can be found in note B2.3 to the IFRS financial statements.
(2) Excludes the Chief Executive Officer, whose remuneration is disclosed in this report.
244 Prudential plc Annual Report 2025
Financial statements
245 Prudential plc Annual Report 2025
246 Prudential plc Annual Report 2025
Group IFRS financial statements
247 Prudential plc Annual Report 2025
Consolidated income statement
Note
2025 $m
2024 $m
Insurance revenue
B1.4
11,080
10,358
Insurance service expense:
Claims incurred
(3,331)
(3,147)
Directly attributable expenses incurred
(1,455)
(1,328)
Amortisation of insurance acquisition cash flows
(3,435)
(3,157)
Other insurance service expenses
(23)
(131)
(8,244)
(7,763)
Net expense from reinsurance contracts held
(212)
(302)
Insurance service result
2,624
2,293
Investment return:
Interest revenue calculated using the effective interest method
413
477
Other investment return on financial investments
15,851
5,442
B1.4
16,264
5,919
Fair value movements on investment contract liabilities
(72)
(95)
Net insurance and reinsurance finance income (expense):
Net finance expense from insurance contracts
B1.5
(14,612)
(4,154)
Net finance expense from reinsurance contracts held
B1.5
(159)
(338)
(14,771)
(4,492)
Net investment result
1,421
1,332
Other revenue
B1.4
411
382
Non-insurance expenditure
B2
(1,031)
(1,003)
Finance costs: interest on core structural borrowings of shareholder-financed businesses
(183)
(171)
Gain (loss) attaching to corporate transactions
B1.1
1,515
(71)
Share of profit from joint ventures and associates, net of related tax
D6.3
364
477
Profit before tax (being tax attributable to shareholders’ and policyholders’ returns) note
5,121
3,239
Tax charge attributable to policyholders' returns
(180)
(286)
Profit before tax attributable to shareholders' returns
4,941
2,953
Total tax charge attributable to shareholders' and policyholders' returns
B3.1
(1,002)
(824)
Remove tax charge attributable to policyholders' returns
B3.2
180
286
Tax charge attributable to shareholders' returns
B3.2
(822)
(538)
Profit for the year
B1.6
4,119
2,415
Attributable to:
Equity holders of the Company
3,978
2,285
Non-controlling interests
141
130
Profit for the year
4,119
2,415
Earnings per share (in cents)
Note
2025
2024
Based on profit attributable to equity holders of the Company:
B4
Basic
154.2¢
84.1¢
Diluted
153.5¢
84.0¢
Note
This measure is the formal profit before tax measure under IFRS. It is not the result attributable to shareholders principally because total corporate tax of the Group includes
those taxes on the income of consolidated with-profits and unit-linked funds that, through adjustments to benefits, are borne by policyholders. These amounts are required to
be included in the tax charge under IAS 12. Consequently, the IFRS profit before tax measure is not representative of pre-tax profit attributable to shareholders.
248 Prudential plc Annual Report 2025
Consolidated statement of comprehensive income
2025 $m
2024 $m
Profit for the year
4,119
2,415
Other comprehensive income (loss)
Items that may be reclassified subsequently to profit or loss:
Exchange translation movements and net investment hedges
524
(291)
Cumulative exchange loss of disposed businesses recycled through profit or loss
34
558
(291)
Total comprehensive income for the year
4,677
2,124
Attributable to:
Equity holders of the Company
4,421
1,976
Non-controlling interests
256
148
Total comprehensive income for the year
4,677
2,124
249 Prudential plc Annual Report 2025
Consolidated statement of changes in equity
Year ended 31 Dec 2025 $m
Note
Share
capital
Share
premium
Capital
redemption
reserve
Retained
earnings
Translation
reserve
Share-
holders'
equity
Non-
controlling
 interests
Total
equity
Reserves
Profit for the year
3,978
3,978
141
4,119
Other comprehensive income
443
443
115
558
Total comprehensive income for the year
3,978
443
4,421
256
4,677
Transactions with owners of the Company
Dividends
B5
(623)
(623)
(91)
(714)
Effect of scrip dividends
C8
29
29
29
Reserve movements in respect of share-based
payments
11
11
11
Effect of transactions relating to non-controlling
interests
28
28
(104)
(76)
New share capital subscribed
C8
2
2
2
Share repurchases/buybacks
C8
(7)
7
(1,234)
(1,234)
(1,234)
Movement in own shares in respect of share-based
payment plans
(9)
(9)
(9)
Net (decrease) increase in equity
(7)
2
7
2,180
443
2,625
61
2,686
Balance at beginning of year
176
5,009
7
11,906
394
17,492
1,182
18,674
Balance at end of year
169
5,011
14
14,086
837
20,117
1,243
21,360
Year ended 31 Dec 2024 $m
Note
Share
capital
Share
premium
Capital
redemption
reserve
Retained
earnings
Translation
reserve
Share-
holders'
equity
Non-
controlling
 interests
Total
equity
Reserves
Profit for the year
2,285
2,285
130
2,415
Other comprehensive (loss) income
(309)
(309)
18
(291)
Total comprehensive income (loss) for the year
2,285
(309)
1,976
148
2,124
Transactions with owners of the Company
Dividends
B5
(575)
(575)
(8)
(583)
Effect of scrip dividends
C8
23
23
23
Reserve movements in respect of share-based
payments
1
1
1
Adjustment to non-controlling interest for
Malaysia conventional life business on 1
January 2024
D2
(857)
(857)
886
29
Effect of transactions relating to other non-
controlling interests
(18)
(18)
(4)
(22)
Share repurchases/buybacks
C8
(7)
7
(878)
(878)
(878)
Movement in own shares in respect of share-based
payment plans
(3)
(3)
(3)
Net (decrease) increase in equity
(7)
7
(22)
(309)
(331)
1,022
691
Balance at beginning of year
183
5,009
11,928
703
17,823
160
17,983
Balance at end of year
176
5,009
7
11,906
394
17,492
1,182
18,674
250 Prudential plc Annual Report 2025
Consolidated statement of financial position
Note
31 Dec 2025 $m
31 Dec 2024 $m
Assets
Goodwill
C4.1
902
848
Other intangible assets
C4.2
3,958
3,824
Property, plant and equipment
C10
530
417
Insurance contract assets
C3.1
1,816
1,345
Reinsurance contract assets
C3.1
3,406
3,390
Deferred tax assets
C7.2
119
142
Current tax recoverable
C7.1
77
31
Investments in joint ventures and associates accounted for using the equity method
D6.3
2,763
2,412
Investment properties
C1.1
3
3
Loans
C1.1
551
517
Equity securities and holdings in collective investment schemes note
C1.1
89,558
81,002
Debt securities note
C1.1
92,051
73,804
Derivative assets
C2.2
621
395
Deposits
C1.1
6,246
5,466
Accrued investment income
C1.2
1,071
902
Other debtors
C1.2
817
1,310
Assets held for sale
296
Cash and cash equivalents
C1.3
7,706
5,772
Total assets
212,195
181,876
Equity
Shareholders' equity
20,117
17,492
Non-controlling interests
1,243
1,182
Total equity
21,360
18,674
Liabilities
Insurance contract liabilities
C3.1
174,498
147,566
Reinsurance contract liabilities
C3.1
640
536
Investment contract liabilities without discretionary participation features
C2.2
715
748
Core structural borrowings of shareholder-financed businesses
C5.1
4,459
3,925
Operational borrowings
C5.2
831
797
Obligations under funding, securities lending and sale and repurchase agreements
C2.3
745
272
Net asset value attributable to unit holders of consolidated investment funds
C2.3
2,263
2,679
Deferred tax liabilities
C7.2
1,830
1,514
Current tax liabilities
C7.1
273
238
Accruals, deferred income and other creditors
C1.2
2,731
2,848
Provisions
C1.4
268
218
Derivative liabilities
C2.2
1,582
1,617
Liabilities held for sale
244
Total liabilities
190,835
163,202
Total equity and liabilities
212,195
181,876
Note
Included within equity securities and holdings in collective investment schemes and debt securities as at 31 December 2025 are $1,798 million of lent securities and assets
subject to repurchase agreements (31 December 2024: $1,565 million).
The parent company statement of financial position is presented on page 335.
The consolidated financial statements on pages 247 to 334 were approved by the Board of Directors on 17 March 2026 and signed on its behalf
by:
p250-1.jpg
p250-2.jpg
Shriti Vadera Anil Wadhwani
ChairChief Executive Officer
251 Prudential plc Annual Report 2025
Consolidated statement of cash flows
Note
2025 $m
2024 $m
Cash flows from operating activities
Profit before tax (being tax attributable to shareholders' and policyholders' returns)
5,121
3,239
Movements in operating assets and liabilities:
Investments
(23,698)
(6,403)
Other non-investment and non-cash assets
24
124
Insurance and reinsurance contract assets and liabilities
22,660
7,925
Other non-insurance liabilities
(330)
(1,440)
Other adjustments to profit before tax for non-cash movements:
Interest and dividend income and interest payments included in profit before tax
(5,482)
(5,180)
Other non-cash items included in profit before tax
(880)
603
Operating cash items:
Interest receipts
3,416
3,049
Interest payments
(61)
(75)
Dividend receipts
2,198
2,316
Tax paid
(518)
(549)
Net cash flows from operating activities note (i)
2,450
3,609
Cash flows from investing activities
Purchases of property, plant and equipment
C10
(104)
(101)
Disposal of property, plant and equipment
4
Acquisition of distribution rights and other intangibles
(297)
(557)
Disposal of businesses, net of associated tax note (ii)
1,485
Cash advanced to Mainland China life joint venture note (i)
(174)
Net cash flows from investing activities
1,088
(832)
Cash flows from financing activities
Structural borrowings of shareholder-financed businesses: note (iii)
Issuance of debt, net of costs
C5.1
462
Interest paid
(176)
(164)
Payment of principal portion of lease liabilities
(95)
(93)
Acquisition of non-controlling interests
(18)
Equity capital:
Issues of ordinary share capital
C8
2
Share repurchases/buybacks (including costs)
(1,252)
(860)
External dividends:
Dividends paid to equity holders of the Company
B5
(594)
(552)
Dividends paid to non-controlling interests
(91)
(8)
Net cash flows from financing activities
(1,744)
(1,695)
Net increase in cash and cash equivalents
1,794
1,082
Cash and cash equivalents at 1 Jan
5,772
4,751
Effect of exchange rate changes on cash and cash equivalents
140
(61)
Cash and cash equivalents at 31 Dec
C1.3
7,706
5,772
Notes
(i) Included in net cash flows from operating activities are dividends from joint ventures and associates of $180 million (2024: $148 million). Cash advanced to the Mainland
China life joint venture in 2024 of $174 million has subsequently been converted into a capital injection in 2025.
(ii) Cash flows from disposal of businesses in 2025 comprise the net proceeds from the sale of a portion of the Group’s interest in ICICI Prudential Asset Management
Company Limited during the company’s initial public offering (IPO) in December 2025, as discussed further in note D6.3, and the net proceeds from the disposal of
businesses classified as held for sale at 31 December 2024. Total tax paid of $(750) million in 2025 was included in net cash flows from operating activities and net cash
flows from investing activities.
(iii) Structural borrowings of shareholder-financed businesses exclude borrowings to support short-term fixed income securities programmes, lease liabilities and other
borrowings of shareholder-financed businesses. Cash flows in respect of these borrowings are included within cash flows from operating activities. The changes in the
carrying value of the structural borrowings of shareholder-financed businesses for the Group are analysed below:
Balance at 1 Jan
$m
Cash movements $m
Non-cash movements $m
Balance at 31 Dec
$m
Issuance
of debt
Foreign exchange
movement
Other
movements
2025
3,925
462
65
7
4,459
2024
3,933
(15)
7
3,925
252 Prudential plc Annual Report 2025
Notes to the consolidated financial statements
A Basis of preparation and accounting policies
A1 Basis of preparation and exchange rates
Prudential plc (the 'Company’) together with its subsidiaries (collectively, the 'Group’ or ‘Prudential’) provides life and health insurance and asset
management in Greater China, ASEAN, India and Africa . The Group is headquartered in Hong Kong.
Basis of preparation
These consolidated financial statements have been prepared in accordance with IFRS Standards as issued by the IASB and UK-adopted
international accounting standards. At 31 December 2025, there were no unadopted standards effective for the year ended 31 December 2025
which impacted the consolidated financial statements of the Group, and there were no differences between UK-adopted international
accounting standards and IFRS Standards as issued by the IASB in terms of their application to the Group.
The accounting policies applied by the Group in determining the IFRS financial results in these consolidated financial statements are the same as
those previously applied in the Group’s consolidated financial statements for the year ended 31 December 2024 as disclosed in the 2024 Annual
Report. The adoption of the amendments to IAS 21 ‘Lack of exchangeability’ effective from 1 January 2025 has had no impact on the Group
financial statements.
The parent company statement of financial position prepared in accordance with the UK Generally Accepted Accounting Practice (including
Financial Reporting Standard 101 ‘Reduced Disclosure Framework’) is presented on page 335.
Going concern basis of accounting
The Directors have made an assessment of going concern covering a period to 31 March 2027, being at least 12 months from the date these
consolidated financial statements and the parent company financial statements are approved. In making this assessment, the Directors have
considered both the Group’s current performance, solvency and liquidity and the Group’s business plan taking into account the Group’s principal
risks, and the mitigations available to address them, as well as the results of the Group’s stress and scenario testing, as described further in the
Risk review section (including the Viability statement).
Based on the above, the Directors have a reasonable expectation that the Company and the Group have adequate resources to continue their
operations for a period to 31 March 2027, being at least 12 months from the date these consolidated financial statements and the parent
company financial statements are approved. No material uncertainties that may cast significant doubt on the ability of the Company and the
Group to continue as a going concern have been identified. The Directors therefore consider it appropriate to continue to adopt the going
concern basis of accounting in preparing these consolidated financial statements and the parent company financial statements for the year
ended 31 December 2025.
Exchange rates
The exchange rates applied for balances and transactions in currencies other than the presentation currency of the Group, US dollars (USD),
were:
Closing rate at year end
Average rate for the year to date
USD : local currency
31 Dec 2025
31 Dec 2024
2025
2024
Chinese yuan (CNY)
6.99
7.30
7.19
7.20
Hong Kong dollar (HKD)
7.78
7.77
7.80
7.80
Indian rupee (INR)
89.88
85.61
87.17
83.67
Indonesian rupiah (IDR)
16,675.00
16,095.00
16,462.13
15,844.88
Malaysian ringgit (MYR)
4.06
4.47
4.28
4.58
Singapore dollar (SGD)
1.29
1.36
1.31
1.34
Taiwan dollar (TWD)
31.42
32.78
31.16
32.12
Thai baht (THB)
31.49
34.24
32.87
35.29
UK pound sterling (GBP)
0.74
0.80
0.76
0.78
Vietnamese dong (VND)
26,300.00
25,485.00
26,008.80
25,057.63
253 Prudential plc Annual Report 2025
Foreign exchange translation
In order to present the consolidated financial statements in USD, the results and financial position of entities not using USD as functional
currency (ie the currency of the primary economic environment in which the entity operates) must be translated into USD.
All assets and liabilities of entities not operating in USD are converted at closing exchange rates, while all income and expenses are converted at
average exchange rates where this is a reasonable approximation of the rates prevailing on transaction dates. The impact of these foreign
exchange translations into the Group’s USD presentation currency is recorded as a separate component in the Statement of comprehensive
income. Upon the disposal of the entity, the related cumulative foreign exchange translation differences are recycled from other comprehensive
income to the income statement as part of the gain or loss on disposal.
The general principle for converting foreign currency transactions to the functional currency of an entity is to translate at the functional currency
spot rate prevailing at the date of the transactions. Foreign currency monetary assets and liabilities are translated at the spot exchange rate for
the functional currency at the reporting date. Changes resulting from the foreign exchange translations into the functional currency of the entity
are recognised in the income statement.
Certain notes to the consolidated financial statements present comparative information at constant exchange rates (CER), in addition to the
reporting at actual exchange rates (AER) used throughout the consolidated financial statements. AER are actual historical exchange rates for the
specific accounting year, being the average rates over the year for the income statement and the closing rates at the balance sheet date for the
statement of financial position. CER results are calculated by translating prior year results using the current year foreign exchange rate, ie current
year average rates for the income statement and current year closing rates for the statement of financial position. In a period of currency
volatility, this alternative performance measure allows an assessment of underlying results and business trends.
A2 New accounting pronouncements not yet effective
The following standards, interpretations and amendments have been issued by the IASB but are not yet effective for the Group in 2025. The
Group prepares consolidated financial statements in accordance with IFRS Standards as issued by the IASB and UK-adopted international
accounting standards. This is not intended to be a complete list as only those standards, interpretations and amendments that could have an
impact on the Group’s consolidated financial statements are discussed.
Amendments to IFRS 9 and IFRS 7 ‘Classification and Measurement of Financial Instruments’ issued in May 2024 and effective from 1
January 2026;
Annual Improvements to IFRS Accounting Standards – Volume 11 issued in July 2024 and effective from 1 January 2026;
IFRS 18 ‘Presentation and disclosure in financial statements’ issued in April 2024 and effective from 1 January 2027; and
Amendments to IAS 21 ‘Translation to a Hyperinflationary Presentation Currency’ issued in November 2025 and effective from 1 January
2027.
The Group is assessing the impact IFRS 18 will have on the presentation and disclosure in the Group’s financial statements. The Group is not
expecting the other accounting amendments listed above to have a significant impact on the Group’s financial statements.
A3 Critical accounting policies, estimates and judgements
This note presents the critical accounting policies, estimates and judgements applied in preparing the Group’s consolidated financial statements.
Other accounting policies, where significant, are presented in the relevant individual notes. Unless stated otherwise, all accounting policies are
applied consistently for the years presented and normally are not subject to changes unless new accounting standards, interpretations or
amendments are introduced by the IASB as discussed in note A1 above.
The preparation of these consolidated financial statements requires Prudential to make accounting estimates and judgements about the
amounts of assets, liabilities, revenues and expenses, which are both recognised and unrecognised (eg contingent liabilities) in the consolidated
financial statements. Prudential evaluates its critical accounting estimates, including those related to insurance business provisioning and the fair
value of assets as required. The notes below set out those critical accounting policies, the application of which requires the Group to make critical
estimates and judgements. Also set out are further critical accounting policies affecting the presentation of the Group’s results and other items
that require the application of critical estimates and judgements.
(a) Critical accounting policies with associated critical estimates and judgements – Measurement of insurance
and reinsurance contracts under IFRS 17
IFRS 17 establishes principles for the recognition, measurement, presentation and disclosure of insurance contracts, reinsurance contracts and
investment contracts with discretionary participation features (DPF). It introduces a model that measures groups of contracts based on the
Group’s estimates of the present value of future cash flows that are expected to arise as the Group fulfils the contracts, an explicit risk
adjustment (RA) for non-financial risk and a contractual service margin (CSM). The process of determining the present value of future cash flows
involves a number of estimates and judgements, which are set out below.
254 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
Determination of fulfilment cash flows used in the measurement of insurance and reinsurance contract assets and liabilities
(impacts $(144.7) billion of net best estimate insurance and reinsurance contract balances, excluding those held by joint ventures
and associates)
Estimates of future cash
flows
The Group’s process for estimating future cash flows incorporates, in an unbiased way, all reasonable and
supportable information that is available without undue cost or effort at the reporting date. This information
includes both internal and external historical data about claims and other experience, updated to reflect current
expectations of future events. As this is a prediction of the future, significant judgement is applied in determining
the assumptions that underpin the estimation of future cash flows. These assumptions include, but are not
limited to, operating assumptions such as morbidity, mortality, persistency and expenses, and economic
assumptions such as risk-free rates and illiquidity premium. Granular assumptions are set at a business unit level.
The demographic assumptions are consistent with those used in other metrics such as TEV reporting. The Risk
Review included in this Annual Report discusses the insurance and market risks the Group faces and how these
risks are mitigated.
When estimating future cash flows, the Group takes into account current expectations of future events (other
than those from future legislation or regulatory changes that have not been substantively enacted) that might
affect those cash flows.
Cash flows within the boundary of a contract (the Group’s accounting policy on contract boundary is given
below) relate directly to the fulfilment of the contract, including those for which the Group has discretion over the
amount or timing. These include future premium receipts, payments to (or on behalf of) policyholders, insurance
acquisition cash flows and other costs that are incurred in fulfilling contracts.
In relation to reinsurance contracts held, the probability weighted estimates of the present value of future cash
flows include the potential credit losses and losses from other disputes to reflect the non-performance risk of the
reinsurers.
The sensitivity of shareholder equity and CSM to insurance risks is set out in note C6.2.
Expense assumptions
used in future cash flow
estimation
Insurance acquisition cash flows (as discussed below) and other costs that are incurred in fulfilling contracts
comprise both direct costs and an allocation of fixed and variable overheads incurred by the insurance entities.
The Group projects estimates of future expenses relating to the fulfilment of contracts within the scope of
IFRS 17 using current expense levels adjusted for inflation. Costs that are incurred in fulfilling the contracts
include, but are not limited to, claims handling costs, policy administration expenses, investment management
expenses, income tax and other costs specifically chargeable to the policyholders under the terms of the
contracts. Expenses included in estimated future cash flows comprise expenses directly attributable to the groups
of contracts, including an allocation of fixed and variable overheads incurred by the insurance entities.
Investment management expenses in relation to the management of the assets backing policyholder liabilities
are included in the fulfilment cash flows for business using the variable fee approach (VFA) model, other
participating business using the general model and general model non-participating business where the Group
performs investment management activities to enhance benefits from insurance coverage for policyholders. The
future expenses of internal asset management and other services excludes the projected future profits or losses
generated by any non-insurance entities within the Group in providing those services (ie the IFRS results for the
life insurance operations in the consolidated financial statements assume that the cost of internal asset
management and other services will be that incurred by the Group as a whole, not the cost that will be borne by
the insurance business).
Most of the costs incurred by the insurance entities within the Group are considered to be incurred for the
purpose of selling and fulfilling insurance contracts and are hence treated as attributable expenses. Cash flows
that are not directly attributable to a portfolio of insurance contracts, such as some product development and
training costs, are recognised in other operating expenses as incurred.
Policyholder benefits
The assumptions used to project the cash flows also reflect the actions that management would take over the
duration of the projection, the time it would take to implement these actions and any expenses incurred in taking
those actions. Management actions encompass, but are not confined to, investment allocation decisions, levels
of regular and final bonuses and crediting rates.
For participating contracts, estimated future claim payments include bonuses paid to policyholders determined
by reference to the relevant profit-sharing arrangement. For example, for the Group’s with-profits business in
Hong Kong, Singapore and Malaysia, asset shares are used to determine payments to policyholders.
Where cash flows from one group of contracts affect, or are affected by, cash flows in other groups of contracts
(eg for with-profits business), the fulfilment cash flows for a group include payments arising from the terms of
existing contracts to policyholders in other groups and exclude payments to policyholders in the group that have
been included in the fulfilment cash flows of another group.
255 Prudential plc Annual Report 2025
Determination of fulfilment cash flows used in the measurement of insurance and reinsurance contract assets and liabilities
(impacts $(144.7) billion of net best estimate insurance and reinsurance contract balances, excluding those held by joint ventures
and associates)
Insurance acquisition
cash flows
Insurance acquisition cash flows arise from the activities of selling, underwriting and starting a group of
insurance contracts that are directly attributable to the portfolio of contracts to which the group belongs.
Insurance acquisition cash flows that are directly attributable to a group of contracts (eg non-refundable
commissions paid on issuance of a contract) are allocated to that group and to the groups that will include
renewals of those contracts. Bancassurance payments (eg upfront payments to sell insurance contracts to
distribution partners) are capitalised under IAS 38 as intangible assets and amortised on a basis to reflect the
pattern in which the future economic benefits are expected to be consumed by reference to new business
production levels. The amortisation of the bancassurance intangibles is considered to constitute insurance
acquisition cash flows. They generally form part of fulfilment cash flows and are amortised implicitly in line with
the coverage unit pattern.
Determining the point of
recognition and the
boundary of an
insurance contract
The point of initial recognition of a group of contracts is the earliest of the premium due date, the date coverage
starts and, for an onerous contract, the date the contract is signed and accepted by both parties. There is limited
judgement involved in relation to most contracts issued by the Group as the coverage period generally starts
from the premium due date.
The contract boundary defines which future cash flows are included in the measurement of a contract. The
boundary of the fulfilment cash flows under IFRS 17 is considered to be the point at which the Group both no
longer has substantive rights and obligations under the insurance contract to provide services or compel the
policyholder to pay premiums.
The contract boundary is assessed at inception and then reassessed only when there are changes in features or
circumstances that alter the commercial substance of the contract or when there are changes in the products
within a portfolio. The reassessment of the contract boundary for any changes is performed at the end of each
reporting period.
For most contracts issued by the Group, there is little judgement involved in determining the contract boundary
as either a single premium is received for a contract that is expected to continue for a long period or a
guaranteed premium is received for regular premium contracts.
For certain contracts where the premiums are not guaranteed, more judgement is involved in assessing the
Group’s substantive rights and obligations. When determining the boundary for these contracts various factors
are taken into consideration by the Group such as the Group’s practical ability to terminate or refuse renewal of
a contract, the Group’s ability to fully reprice at the individual contract level and whether the Group has the
ability to reassess risks at a portfolio level and set a price that fully reflects the risks of that portfolio.
The Group has some immaterial business that is general insurance in nature and which is considered to have a
boundary of one year.
Where riders attach to and are not separated from a base contract, the contract boundary is determined based
on the component of the contract that has the longest contract boundary.
Future cash flows relating to riders that are not purchased at the inception of the base contract, but are added at
a later date, are not included within the contract boundary at initial recognition. As the addition of these riders is
the exercise of an option under the contract, it is not considered a contract modification but is instead treated as
changes in fulfilment cash flows.
Similar considerations to those applying to underlying insurance contracts apply in determining the contract
boundary of groups of reinsurance contracts held. Further detail on reinsurance contracts, including on
recognition is set out in note C3.4.
256 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
Determination of discount rates
Discount rate and risk-
free rate
IFRS 17 enables discount rates to be calculated on a top-down or bottom-up basis. The Group elects to
determine discount rates on a bottom-up basis, starting with a liquid risk-free yield curve and adding an illiquidity
premium to reflect the characteristics of the insurance contracts.
Risk-free rates are based on government bond yields for all currencies except HKD where risk-free rates are based
on swap rates due to the higher liquidity of the HKD swap market. Government bond yields and swap rates are
obtained from publicly available data sources. Yield curves are constructed by using a market-observed curve up
to a last liquid point and then extrapolating to an ultimate forward rate.
Where cash flows vary based on the return on underlying items, the projected earned rate is set equal to the
discount rate. Where stochastic modelling techniques are used, the projected average investment returns are
calibrated to be equal to the deterministic discount rate (including the illiquidity premium).
The illiquidity premium is calculated as the yield-to-maturity on a reference portfolio of assets with similar
liquidity characteristics to the insurance contracts (in particular, corporate bonds) less the risk-free curve, and an
allowance for credit risk.
The allowance for credit risk includes a credit risk premium, which is derived through a lifetime projection of
expected bond cash flows, allowing for the risk of downgrades and defaults. The allowance for credit risk ranges
between 6 bps and 32 bps at 31 December 2025 (31 December 2024: between 10 bps and 34 bps).
A proportion of the reference portfolio’s illiquidity premium (either 0%, 50% or 100%) is applied to portfolios of
insurance contracts reflecting the liquidity characteristics of the insurance contracts. The liquidity characteristics
are assessed from the policyholders’ perspective. Consideration is given to the nature of premiums, the level of
underwriting, and the surrender and other benefit features of the portfolios. A product’s illiquidity premium is
restricted to be no greater than reasonably expected to be earned on the assets backing the insurance contract
liabilities, over the duration of the insurance contracts.
The following tables set out the range of yield curves used to discount cash flows of insurance contracts for major
currencies. These discount rates include the illiquidity premium applied to the portfolios written in each currency.
A range is shown to represent the fact that different products apply different proportions of the reference
portfolio’s illiquidity premium (either 0% , 50% or 100%). The ranges below reflect only the actual proportions
applied for each currency. For the major currencies shown below, except Hong Kong dollar and Malaysian ringgit,
all three proportions apply and hence the spread is indicative of the illiquidity premium applying to the term
specified.
31 Dec 2025 %
1 year
5 years
10 years
15 years
20 years
Chinese yuan (CNY)
1.34 1.62
1.64 1.92
1.86 2.14
2.19 2.47
2.31 2.59
Hong Kong dollar (HKD)
2.99 3.34
3.08 3.43
3.46 3.81
3.69 4.04
3.81 4.16
Indonesian rupiah (IDR)
4.93 5.33
5.79 6.19
6.42 6.82
6.81 7.21
7.02 7.42
Malaysian ringgit (MYR)
3.01 3.20
3.41 3.60
3.67 3.86
3.94 4.13
4.14 4.33
Singapore dollar (SGD)
1.42 1.71
1.91 2.34
2.18 2.48
2.26 2.63
2.23 2.82
United States dollar (USD)
3.51 3.80
3.77 4.22
4.29 4.60
4.78 5.16
5.09 5.70
31 Dec 2024 %
1 year
5 years
10 years
15 years
20 years
Chinese yuan (CNY)
1.08 1.51
1.42 1.85
1.70 2.13
1.92 2.35
2.03 2.46
Hong Kong dollar (HKD)
4.32 4.75
4.04 4.47
4.09 4.52
4.15 4.58
4.19 4.62
Indonesian rupiah (IDR)
7.13 7.51
7.13 7.51
7.18 7.56
7.27 7.65
7.33 7.71
Malaysian ringgit (MYR)
3.43 3.68
3.65 3.90
3.87 4.12
4.06 4.31
4.21 4.46
Singapore dollar (SGD)
2.76 3.37
2.79 3.40
2.89 3.50
2.93 3.54
2.84 3.45
United States dollar (USD)
4.20 4.84
4.44 5.08
4.66 5.30
4.89 5.53
5.02 5.66
The sensitivity of shareholder equity and CSM to changes in interest rates (which includes an associated change to
the risk discount rate) is set out in note C6.1.
257 Prudential plc Annual Report 2025
Determination of risk adjustment for non-financial risk
Risk adjustment for non-
financial risk
The risk adjustment for non-financial risk reflects the compensation the Group requires for bearing the
uncertainty about the amount and timing of the cash flows from non-financial risk as the Group fulfils insurance
contracts.
For reinsurance contracts held, the risk adjustment for non‑financial risk represents the amount of risk being
transferred by the Group to the reinsurer.
The risk adjustment for non-financial risk is determined by the Group using a confidence level approach. This is
implemented through the use of provisions for adverse deviations (PADs) calibrated using non-financial risk
distributions and correlation assumptions. The PADs are applied to best estimate assumptions and hence the risk
adjustment is calculated on a contract by contract basis.
The Group’s risk adjustment allows for all insurance, persistency and expense risks and operational risks specific
to uncertainty in the amount and timing of insurance contract cash flows. Reinsurance counterparty default risk
is excluded from the calculation. Diversification is included on a net of reinsurance basis within each insurance
entity of the Group. Diversification is not allowed for between entities.
By applying a confidence level technique, the Group estimates the probability distribution of the expected
present value of the future cash flows from insurance contracts at each reporting date and calculates the risk
adjustment for non-financial risk as the excess of the value at risk at the 75th percentile (the target confidence
level) over the expected present value of the future cash flows. The confidence level is calibrated over a one-year
period.
Determination of coverage units
Coverage units
The proportion of CSM recognised in profit or loss at the end of each period for a group of contracts is
determined as the ratio of:
the coverage units in the period; divided by
the sum of the coverage units in the period and the present value of expected coverage units in future periods.
The total number of coverage units in a group reflects the quantity of service provided determined by
considering the quantity of benefits for each contract and its expected coverage period. The Group defines the
quantity of benefits for insurance services as the maximum amount that a policyholder receives when an insured
event takes place, for example the sum assured, the annual limit for a medical plan or the present value of a
stream of payments. The quantity of benefits is updated each period. Investment-related and investment-return
services are assumed to be constant over time.
Where there are multiple different services in a group of contracts (for example, both insurance and investment
services are provided), the quantities of benefits for the different types of service are combined using weighting
factors. These weighting factors are defined as the present value of expected outflows for each type of service,
determined at a contract level.
The expected coverage period is the expected duration up to the contract boundary. The expected coverage
period of the contracts in a group and the calculation of future coverage units allows for expected decrements
(eg deaths and lapses) in each future period using current best estimate assumptions consistent with the best
estimate liabilities (BEL) calculation.
The Group elects to allow for the time value of money by discounting future coverage units in the determination
of the proportion of CSM recognised in profit or loss.
Determination of coverage units for groups of reinsurance contracts held follows the same principles as for
groups of underlying contracts.
Insurance finance income and expenses
Disaggregation between
profit or loss and other
comprehensive income
IFRS 17 allows an accounting policy choice between:
Including insurance finance income or expenses for the period in profit or loss; or
Disaggregating insurance finance income or expenses for the period to include in profit or loss an amount
determined by a systematic allocation of the expected total insurance finance income or expenses over the
duration of the group of contracts, with the balance being included in other comprehensive income.
The Group has not elected to disaggregate insurance finance income and expenses between profit or loss and
other comprehensive income.
258 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
Risk mitigation
Risk mitigation option
IFRS 17 allows the option in certain circumstances to not recognise a change in the CSM to reflect some or all of
the changes in the effect of the time value of money and financial risk on:
the amount of the entity’s share of the underlying items if the entity mitigates the effect of financial risk on
that amount using derivatives or reinsurance contracts held; and
the fulfilment cash flows if the entity mitigates the effect of financial risk on those fulfilment cash flows using
derivatives, non-derivative financial instruments measured at fair value through profit or loss, or reinsurance
contracts held.
The Group does not utilise the risk mitigation option in its IFRS 17 VFA liability accounting except in connection
with a short-term premium prepayment option available on certain participating products in Hong Kong.
The effect of accounting estimates made in interim financial statements
Effect of estimates
made in interim
financial statements
IFRS 17 allows an accounting policy choice as to whether to change the treatment of accounting estimates
made in previous interim financial statements when applying IFRS 17 in the annual reporting period.
The Group has elected to allow updates to accounting estimates made in interim financial statements when
applying IFRS 17 in the annual reporting period.
(b) Further critical accounting policies affecting the presentation of the Group’s results
Presentation of results before tax attributable to shareholders
Profit before tax is a significant IFRS
income statement item. The Group has
chosen to present a measure of profit
before tax attributable to shareholders
that distinguishes between tax borne by
shareholders and tax attributable to
policyholders to support understanding
of the performance of the Group.
Profit before tax attributable to
shareholders is $4,941 million and
compares to profit before tax of
$5,121 million as shown in the
Consolidated income statement.
Total tax charge for the Group reflects tax that relates to shareholders’ profit and also tax
attributable to policyholders through the interest in with-profits or unit-linked funds. Reported IFRS
profit before the tax measure is therefore not representative of pre-tax profit attributable to
shareholders. Accordingly, in order to provide a measure of pre-tax profit attributable to
shareholders, the Group has chosen to adopt an income statement presentation of the tax charge
and pre-tax results that distinguishes between policyholders’ and shareholders’ returns.
Segmental analysis of results and earnings attributable to shareholders
The Group uses adjusted operating
profit as the segmental measure of its
results.
The basis of calculation of adjusted operating profit is provided in note B1.2 .
The vast majority of the Group’s investments are valued at fair value through profit and loss. Short-
term fluctuations in the fair value of investments are only partially offset by the effect of economic
changes on insurance contract assets and liabilities and so affect the result for the year. The Group
therefore provides additional analysis of results before and after the effects of short-term interest
rate and other market fluctuations, together with other items that are of a short-term, volatile or
one-off nature.
Total segmental adjusted operating
profit is $3,939 million as shown in note
B1.1.
259 Prudential plc Annual Report 2025
(c) Other items requiring application of critical estimates or judgements
VFA eligibility assessment
The Group applies judgements in
assessing the VFA eligibility of contracts.
Application of the VFA impacts the
calculation of the CSM at the balance
sheet date, which in turn impacts the
future year’s amortisation recognised in
the income statement. Unlike the general
measurement model (GMM) approach,
the VFA absorbs economic impacts within
the CSM, rather than in the profit and loss
account.
The total insurance and reinsurance CSM
at the balance sheet date is
$25,005 million, including joint ventures
and associates, and the CSM amortisation
(net of reinsurance) recognised in the
income statement is $(2,554) million as
shown in note C3.3. Approximately two
thirds of the CSM (including joint ventures
and associates and net of reinsurance) at
31 December 2025 was calculated under
the VFA.
IFRS 17 requires the use of the VFA for insurance contracts with direct participation features, ie
substantially investment-related service contracts for which, at inception:
the contractual terms specify that the policyholder participates in a share of a clearly identified
pool of underlying items;
the entity expects to pay to the policyholder an amount equal to a substantial share of the fair
value returns on the underlying items; and
the entity expects a substantial proportion of any change in the amounts to be paid to the
policyholder to vary with the change in fair value of the underlying items.
The following key judgements have been made in assessing VFA eligibility:
Definition of substantial
The term substantial is interpreted to mean greater than 50 per cent.
Contractual terms
In some circumstances contractual terms are implied by customary
business practices.
Granularity of assessment
The assessment has been carried out at a contract level. However, to
the extent insurance contracts in a group affect the cash flows to
policyholders of contracts in other groups (referred to as
'mutualisation'), eligibility for the VFA has been assessed at the level
at which such mutualisation occurs (eg fund level).
Calculation basis
VFA eligibility assessments have been performed on a basis consistent
with how the Group measures its realistic expectations, for example
when pricing, monitoring or setting returns to policyholders.
Contracts not qualifying for the VFA are accounted for under the GMM or premium allocation
approach (PAA). The PAA is not used significantly within the Group.
The measurement model (VFA or GMM) used for key products is set out in note C3.4.
Carrying value of distribution rights intangible assets
The Group applies judgement to assess
whether factors such as the financial
performance of the distribution
arrangements, or changes in relevant
legislation and regulatory requirements
indicate an impairment of intangible
assets representing distribution rights.
To determine the recoverable amount,
the Group estimates the discounted
future expected cash flows arising from
the cash generating units (CGUs)
containing the distribution rights.
Impacts $3,699 million of assets as
shown in note C4.2.
Distribution rights relate to bancassurance partnership arrangements for the distribution of
products for the term of the contractual agreement with the bank partner, for which an asset is
recognised based on fees paid and fees payable not subject to performance conditions.
Distribution rights impairment testing is conducted when there is an indication of an impairment.
To assess indicators of an impairment, the Group monitors a number of internal and external
factors, including indications that the financial performance of the arrangement is likely to be
worse than expected and changes in relevant legislation and regulatory requirements that could
impact the Group’s ability to continue to sell new business through the bancassurance channel, and
then applies judgement to assess whether these factors indicate that an impairment has occurred.
If an impairment has occurred, a charge is recognised in the income statement for the difference
between the carrying value and recoverable amount of the asset. The recoverable amount is the
greater of fair value less costs to sell and value in use. Value in use is calculated as the present value
of future expected cash flows from the asset or the CGUs to which it is allocated.
260 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
Financial investments – Valuation
Financial investments held at fair value,
net of derivative liabilities, excluding
those held by joint ventures and
associates is $181.0 billion as shown in
note C2.2.
Financial investments held at amortised
cost, comprising loans and deposits,
represent $6.5 billion of the Group’s
total assets.
The Group estimates the fair value of
financial investments that are not
actively traded using quotations from
independent third parties or internally
developed pricing models.
The Group holds the majority of its financial investments at fair value through profit or loss.
Financial investments held at amortised cost, excluding cash and cash equivalents, primarily
comprise loans and deposits.
Determination of fair value
The fair values of the financial instruments for which fair valuation is required under IFRS Standards
are determined by the use of quoted market prices for exchange-quoted investments or by using
quotations from independent third parties such as brokers and pricing services or by using
appropriate valuation techniques. Further details are included in note C2.1.
The estimated fair value of derivative financial instruments reflects the estimated amount the
Group would receive or pay in an arm’s-length transaction. This amount is determined using quoted
prices if exchange listed, quotations from independent third parties or valued internally using
standard market practices.
Quoted market prices are used to value investments having quoted prices. Actively traded
investments without quoted prices are valued using prices provided by third parties such as brokers
or pricing services. Financial investments measured at fair value are classified into a three-level
hierarchy as described in note C2.1.
If the market for a financial investment of the Group is not active, the Group establishes fair value
by using quotations from independent third parties, such as brokers or pricing services, or by using
internally developed pricing models. Priority is given to publicly available prices from independent
sources when available, but overall the source of pricing and/or the valuation technique is chosen
with the objective of arriving at a fair value measurement, which reflects the price at which an
orderly transaction would take place between market participants on the measurement date.
Changes in assumptions relating to these variables could positively or negatively impact the
reported fair value of these financial investments. Details of the financial investments classified as
‘level 3’ to which valuation techniques are applied and the sensitivity of profit before tax to a
change in the valuation of these items, are presented in note C2.2.
261 Prudential plc Annual Report 2025
B Earnings performance
B1 Analysis of performance by segment
B1.1 Segment results
2025 $m
2024 $m
2025 vs 2024 %
AER
CER
AER
CER
Note
note (i)
note (i)
note (i)
note (i)
note (i)
Hong Kong
1,219
1,069
1,070
14%
14%
Indonesia
250
268
258
(7)%
(3)%
Mainland China note (ii)
411
363
363
13%
13%
Malaysia
410
338
361
21%
14%
Singapore
706
693
709
2%
0%
Growth markets and other note (iii)
614
688
689
(11)%
(11)%
Eastspring
329
304
301
8%
9%
Total segment profit
3,939
3,723
3,751
6%
5%
Other income and expenditure unallocated to a
segment:
Net investment return and other items note (iv)
(41)
21
21
n/a
n/a
Interest payable on core structural borrowings
(184)
(171)
(171)
(8)%
(8)%
Corporate expenditure
(237)
(237)
(237)
0%
0%
Total other expenditure
(462)
(387)
(387)
(19)%
(19)%
Restructuring costs note (v)
(171)
(207)
(207)
17%
17%
Adjusted operating profit
B1.3
3,306
3,129
3,157
6%
5%
Tax charge on adjusted operating profit
B3.2
(534)
(547)
(555)
2%
4%
Adjusted operating profit after tax
2,772
2,582
2,602
7%
7%
Short-term interest rate and other market fluctuations
120
(105)
(97)
n/a
n/a
Gain (loss) attaching to corporate transactions note (vi)
1,515
(71)
(74)
n/a
n/a
Tax (charge) credit on non-operating result
B3.2
(288)
9
8
n/a
n/a
Profit for the year
B1.6
4,119
2,415
2,439
n/a
n/a
Attributable to:
Equity holders of the Company
3,978
2,285
2,300
n/a
n/a
Non-controlling interests
141
130
139
n/a
n/a
Profit for the year
4,119
2,415
2,439
n/a
n/a
Basic earnings per share (in cents)
2025
2024
2025 vs 2024 %
AER
CER
AER
CER
Note
note (i)
note (i)
note (i)
note (i)
note (i)
Based on adjusted operating profit, net of tax and non-
controlling interest
B4
101.4¢
89.7¢
90.2¢
13%
12%
Based on profit for the year, net of non-controlling
interest
B4
154.2¢
84.1¢
84.8¢
83%
82%
Notes
(i) Segment results are attributed to the shareholders of the Group before deducting the amount attributable to the non-controlling interests. This presentation is applied
consistently throughout the document. For definitions of AER and CER refer to note A1.
(ii) The Mainland China segment reflects the Group’s 50 per cent ownership in CITIC-Prudential Life Insurance Company Limited, a life joint venture with CITIC, a leading
Chinese state-owned conglomerate.
(iii) The Growth markets and other segment includes non-insurance entities that support the Group’s insurance business and the result for this segment is after deducting the
corporate taxes arising from all the life joint ventures and associates.
(iv) Net investment return and other items include an adjustment to eliminate intercompany profits. Entities within the Prudential Group can provide services to each other,
the most significant example being the provision of asset management services by Eastspring to the life entities. If the associated expenses are deemed attributable to
the entity’s insurance contracts then the costs are included within the estimate of future cash flows when measuring the insurance contract under IFRS 17. In the Group’s
consolidated accounts, IFRS 17 requires the removal of the intercompany profit from the measurement of the insurance contract. Put another way, the future cash flows
include the cost to the Group (not the insurance entity) of providing the service. In the period that the service is provided, the entity undertaking the service, for example
Eastspring, recognises the profit it earns as part of its results. To avoid any double counting, an adjustment is included within 'net investment return and other items'
unallocated to a segment to remove the benefit already recognised when valuing the insurance contract.
(v) Restructuring costs largely comprise the costs of Group-wide projects including reorganisation programmes and initial costs of establishing new business initiatives and
operations. The costs include those incurred in insurance and asset management operations of $(49) million (2024: $(59) million).
(vi) The gain (loss) attaching to corporate transactions in 2025 and 2024 mainly relates to the disposal or partial disposal of businesses. In 2025, it largely represents the gain
arising from a reduction in the Group’s interest in ICICI Prudential Asset Management Company Limited (from 49 per cent to 34.59 per cent), as discussed further in
note D6.3.
262 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
B1.2 Determining operating segments and performance measure of operating segments
Operating segments
The Group's operating and reported segments for financial reporting purposes are defined and presented in accordance with IFRS 8 ‘Operating
Segments’. Under the Group’s management and reporting structure, its chief operating decision maker is the Group Executive Committee (GEC),
chaired by the Chief Executive Officer. There have been no changes to the Group’s operating segments from those reported in the Group’s
consolidated financial statements for the year ended 31 December 2024. Operations and transactions that do not form part of any business unit
are reported as ‘Unallocated to a segment’ and generally comprise head office functions.
Performance measure
The performance measure of operating segments utilised by the Group is IFRS operating profit based on longer-term investment returns
(adjusted operating profit) as described below. This measurement basis distinguishes adjusted operating profit from other constituents of total
profit or loss for the year, including short-term interest rate and other market fluctuations and gain or loss on corporate transactions. Note B1.1
shows the reconciliation from adjusted operating profit to total profit for the year.
Determination of adjusted operating profit
(a) Approach adopted for insurance businesses
The measurement of adjusted operating profit reflects that, for the insurance business, assets and liabilities are held for the longer term. The
Group believes trends in underlying performance are better understood if the effects of short-term fluctuations in market conditions, such as
changes in interest rates or equity markets, are excluded.
The method of allocating profit between operating and non-operating components involves applying longer-term rates of return to the Group’s
assets held by insurance entities (including joint ventures and associates). These longer-term rates of return are not applied when assets and
liabilities move broadly in tandem and hence the effect on profit from short-term market movements is more muted. In summary, the Group
applies the following approach when attributing the ‘net investment result’ between operating and non-operating profit:
Returns on investments that meet the definition of an ‘underlying item’, namely those investments that determine some of the amounts
payable to a policyholder such as assets within unit-linked funds or with-profits funds, are recorded in adjusted operating profit on an actual
return basis. The exception is for investments backing the shareholders’ 10 per cent share of the estate within the Hong Kong with-profits
fund. Changes in the value of these investments, including those driven by market movements, pass through the income statement with no
liability offset. Consequently, adjusted operating profit recognises investment return on a longer-term basis for these assets.
For insurance contracts measured under the general measurement model (GMM), the impact of market movements on both the non-
underlying insurance contract balances and the investments they relate to are considered together. Adjusted operating profit allows for the
long-term credit spread (net of the expected defaults) or long-term equity risk premium on the debt and equity-type instruments, respectively.
Deducted from this amount is the unwind of the illiquidity premium included in the current discount rate for the liabilities and any non-
attributable investment management expenses.
Some GMM best estimate liabilities (BEL) components are calculated by reference to the investment return of assets, even if the BEL
component itself is not considered an underlying item, for example, the BEL component related to future fee income or a guarantee. In these
cases for the purposes of determining operating profit, the BEL component is calculated assuming a longer-term investment return and any
difference between the actual return arising in the period and the longer-term investment return is taken to non-operating profit. There is no
impact on the balance sheet of this allocation.
A longer-term rate of return is applied to all other investments held by the Group’s insurance business for the purposes of calculating adjusted
operating profit. More details on how longer-term rates are determined are set out below.
The difference between the net investment result recorded in the income statement and the longer-term returns determined using the above
principles is recorded as ‘short-term interest rate and other market fluctuations’ as a component of non-operating profit.
The ‘insurance service result’ is largely recognised in adjusted operating profit in full with the main exception being the gains or losses that arise
from market and other related movements on onerous contracts measured under the variable fee approach (VFA). If these gains and losses are
capable of being offset across more than one annual cohort of the same product or fund as applicable, then the adjusted operating profit is
determined by amortising the net of the future profits and losses on all contracts where profits or losses can be shared. Any difference between
this and the amount included in the income statement for onerous contracts is classified as part of ‘short-term interest rate and other market
fluctuations’, a component of non-operating profit. See note B1.3 for the reconciliation to the ‘insurance service result' recognised in the
consolidated income statement.
(b) Determination of longer-term returns
The longer-term rates of return are estimates of the long-term trend investment returns having regard to past performance, current trends and
future expectations. These rates are broadly stable from year to year but may be different between regions, reflecting, for example, differing
expectations of inflation in each business unit. The assumptions are for the returns expected to apply in equilibrium conditions. The assumed
rates of return do not reflect any cyclical variability in economic performance and are not set by reference to prevailing asset valuations.
For collective investment schemes that include different types of assets (eg equities and debt securities), weighted assumptions are used
reflecting the asset mix underlying the relevant fund mandates.
Debt securities and loans
For debt securities and loans, the longer-term rates of return are estimates of the long-term government bond yield, plus the estimated long-term
credit spread over the government bond yield, less an allowance for expected credit losses. The credit spread and credit loss assumptions reflect
the mix of assets by credit rating. Longer-term rates of return range from 2.8 per cent to 8.7 per cent for 2025 (2024: 2.8 per cent to 8.8 per
cent).
263 Prudential plc Annual Report 2025
Equity-type securities
For equity-type securities, the longer-term rates of return are estimates of the long-term trend of investment returns for income and capital.
Longer-term rates of return range from 8.6 per cent to 15.7 per cent for 2025 and 2024.
Derivative value movements
In the case where derivatives change the nature of other invested assets (eg by lengthening the duration of assets, hedging overseas bonds to
the currency of the local liabilities, or by providing synthetic exposure to equities), the longer-term return on those invested assets reflects the
impacts of the derivatives.
(c) Non-insurance businesses
For these businesses, the determination of adjusted operating profit reflects the underlying economic substance of the arrangements and
excludes market-related items only where it is expected these will unwind over time.
B1.3 Analysis of adjusted operating profit by driver
Management assesses adjusted operating profit by breaking it down into the key components that drive performance each period.
The table below analyses the Group’s adjusted operating profit into the underlying drivers using the following categories:
Adjusted release of CSM, which is net of reinsurance, represents the release from the CSM for the insurance services provided in the period,
adjusted for the reduction in CSM release that would occur if gains on profitable contracts were combined with losses on onerous contracts for
those contracts where gains and losses can be shared across cohorts as described in note B1.2.
Release of risk adjustment, which is net of reinsurance, represents the amount of risk adjustment recognised in the income statement
representing non-financial risk that expired in the period net of the amount that was assumed to be covered by any reinsurance contracts in
place. The only difference between the amount shown in the table below and the amount included within Insurance service result on the
consolidated income statement and note C3.2 is the amount relating to the Group’s life joint ventures and associates that use the equity
method of accounting.
Experience variances represent the difference between the actual amounts incurred or received in the period and that assumed within the best
estimate liability for insurance and reinsurance contracts. It covers items such as claims, attributable expenses and premiums to the extent
that they relate to current or past service.
Other insurance service result primarily relates to movements on onerous contracts that impact adjusted operating profit (ie excluding those
discussed in B1.2 that meet the criteria where gains and losses can be shared across more than one annual cohort).
Net investment result on longer-term basis comprises the component of the ‘net investment result’ that has been attributed to adjusted
operating profit by applying the approach as described in note B1.2.
Other insurance income and expenditure represent other sources of income and expenses that are not considered to be attributable to
insurance contracts under IFRS 17.
Share of related tax charges from joint ventures and associates represents the related tax on the adjusted operating profit of the Group’s life
joint ventures and associates accounted for using the equity method. Under IFRS, the Group’s share of results from its investments in joint
ventures and associates accounted for using the equity method is included as a single line in the Group’s profit before tax on a net of related
tax basis. In the table below, the results of the life joint ventures and associates are analysed by adjusted operating profit drivers and on a pre-
tax basis, with related tax shown separately in order for the contribution from the life joint ventures and associates to be included in the profit
driver analysis on a consistent basis with the rest of the insurance business operations.
2025 $m
2024 $m
2025 vs 2024 %
AER
CER
AER
CER
Adjusted release of CSM note (i)
2,550
2,333
2,358
9%
8%
Release of risk adjustment
285
268
271
6%
5%
Experience variances
(51)
(81)
(85)
37%
40%
Other insurance service result
(135)
(68)
(69)
(99)%
(96)%
Adjusted insurance service result note (ii)
2,649
2,452
2,475
8%
7%
Net investment result on longer-term basis note (iii)
1,163
1,146
1,154
1%
1%
Other insurance income and expenditure
(103)
(89)
(90)
(16)%
(14)%
Share of related tax charges from joint ventures and associates
(99)
(90)
(90)
(10)%
(10)%
Insurance business
3,610
3,419
3,449
6%
5%
Eastspring
329
304
301
8%
9%
Other income and expenditure
(462)
(387)
(386)
(19)%
(20)%
Restructuring costs
(171)
(207)
(207)
17%
17%
Adjusted operating profit, as reconciled to profit for the
year in note B1.1
3,306
3,129
3,157
6%
5%
264 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
Notes
(i) The adjusted release of CSM is reconciled to the information in the Consolidated income statement and the Analysis of movements in insurance and reinsurance
contract balances by measurement component in note C3.2 (excluding joint ventures and associates) as follows:
2025 $m
2024 $m
Release of CSM, net of reinsurance as included within Insurance service result on the consolidated income statement and
note C3.2
Insurance
2,438
2,286
Reinsurance
(102)
(159)
2,336
2,127
Add amounts relating to the Group’s life joint ventures and associates that are accounted for on equity method
218
225
Release of CSM, net of reinsurance as shown in note C3.3
Insurance
2,656
2,511
Reinsurance
(102)
(159)
2,554
2,352
Adjustment to release of CSM for the treatment adopted for adjusted operating profit purposes of combining losses on onerous
contracts and gains on profitable contracts that can be shared across more than one annual cohort
(4)
(19)
Adjusted release of CSM as shown above
2,550
2,333
(ii) The adjusted insurance service result is reconciled to the information in the consolidated income statement and the analysis of movements in insurance and
reinsurance contract balances by measurement component in note C3.2 (excluding joint ventures and associates) as follows:
2025 $m
2024 $m
Insurance service result as shown in the consolidated income statement and note C3.2
2,624
2,293
Add amounts relating to the Group’s life joint ventures and associates that are accounted for on equity method
225
187
Insurance service result as shown in note C3.3
Insurance
3,078
2,786
Reinsurance
(229)
(306)
2,849
2,480
Removal of losses or gains from reversal of losses on those onerous contracts that meet the criteria in note B1.2 where gains and
losses can be shared across more than one annual cohort less the adjustment to the release of CSM shown above
(98)
46
Other items including policyholder tax*
(102)
(74)
Adjusted insurance service result as shown above
2,649
2,452
* Other items include the revenue recognised to cover the tax charge attributable to policyholders that is included in the insurance service result in the income statement.
This revenue is fully offset by the actual tax charge attributable to policyholders that is included, as required by IAS 12, in the tax line in the income statement resulting
in no net impact to adjusted operating profit that is determined after deducting policyholder tax and so has been offset in the analysis of adjusted operating profit.
(iii) Net investment result on longer-term basis is reconciled to the net investment result in the consolidated income statement as follows:
2025 $m
2024 $m
Net investment result as shown in the consolidated income statement
1,421
1,332
Remove investment return of non-insurance entities
3
(448)
Remove short-term interest rate and other market fluctuations included in non-operating profit excluding non-insurance entities*
(279)
334
Other items*
18
(72)
Net investment result on longer-term basis as shown above
1,163
1,146
* These reconciling line items include the impact from the Group's life joint ventures and associates. Other items also reflect the impact of policyholder tax.
265 Prudential plc Annual Report 2025
B1.4 Revenue
The Group recognises insurance revenue as it satisfies its performance obligations, ie as it provides services under groups of insurance contracts.
The insurance revenue relating to services provided for each period represents the total of the changes in the liability for remaining coverage
that relate to services for which the Group expects to receive consideration and comprises the following items:
A release of the CSM, measured based on coverage units;
Changes in the risk adjustment for non-financial risk relating to current services;
Claims and other insurance service expenses for the period expected at the beginning of the year; and
Other amounts include the revenue recognised to cover the tax charge attributable to policyholders and other items, for example experience
adjustments for premium receipts for current or past services.
In addition, the Group allocates a portion of premiums that relate to recovering insurance acquisition cash flows to each period using the same
amortisation factor used to amortise CSM. The Group recognises the allocated amount, adjusted for interest accretion, as insurance revenue and
an equal amount as insurance service expenses.
Non-distinct investment components are excluded from insurance revenue and insurance service expenses.
Policy fees charged on investment contracts without DPF for asset management, policy administration fees and Eastspring’s asset management
fee income are recognised when related services are provided.
(a) Analysis of total revenue by segment
2025 $m
Insurance operations note (i)
Hong Kong
Indonesia
Malaysia
Singapore
Growth
markets
and other
Eastspring
Inter-
segment
elimination
Total
segment
Unallocated
to a segment
(central
operations)
Total
Insurance revenue
Amounts relating to changes in the liability for
remaining coverage:
Expected claims and other directly
attributable expenses
1,326
632
854
1,237
682
4,731
4,731
Change in risk adjustment for non-financial
risk
78
33
34
68
59
272
272
Release of CSM for services provided
1,025
148
214
529
522
2,438
2,438
Other adjustments note (ii)
46
46
41
2
69
204
204
Recovery of insurance acquisition cash flows
1,549
277
309
557
743
3,435
3,435
4,024
1,136
1,452
2,393
2,075
11,080
11,080
Other revenue note (iii)
29
3
1
20
358
411
411
Total revenue from external customers note (iv)
4,053
1,139
1,453
2,393
2,095
358
11,491
11,491
Intra-group revenue
224
(224)
Investment return
Interest income
1,340
105
239
886
822
5
3,397
137
3,534
Dividend and other investment income
1,253
65
198
549
145
4
2,214
2,214
Investment appreciation (depreciation)
6,342
212
199
3,453
459
5
10,670
(154)
10,516
8,935
382
636
4,888
1,426
14
16,281
(17)
16,264
Total revenue
12,988
1,521
2,089
7,281
3,521
596
(224)
27,772
(17)
27,755
266 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
2024 $m
Insurance operations note (i)
Hong Kong
Indonesia
Malaysia
Singapore
Growth
markets
and other
Eastspring
Inter-
segment
elimination
Total
segment
Unallocated
to a segment
(central
operations)
Total
Insurance revenue
Amounts relating to changes in the liability for
remaining coverage:
Expected claims and other directly attributable
expenses
1,195
670
740
1,121
715
4,441
4,441
Change in risk adjustment for non-financial
risk
68
37
26
64
62
257
257
Release of CSM for services provided
908
146
206
521
505
2,286
2,286
Other adjustments note (ii)
88
31
50
32
16
217
217
Recovery of insurance acquisition cash flows
1,445
293
268
513
638
3,157
3,157
3,704
1,177
1,290
2,251
1,936
10,358
10,358
Other revenue note (iii)
24
2
2
21
333
382
382
Total revenue from external customers note (iv)
3,728
1,179
1,290
2,253
1,957
333
10,740
10,740
Intra-group revenue
221
(221)
Investment return
Interest income
1,077
101
216
797
688
7
2,886
209
3,095
Dividend and other investment income
1,279
105
181
651
164
3
2,383
2,383
Investment appreciation (depreciation)
(3,317)
(86)
736
2,275
604
1
213
228
441
(961)
120
1,133
3,723
1,456
11
5,482
437
5,919
Total revenue
2,767
1,299
2,423
5,976
3,413
565
(221)
16,222
437
16,659
Notes
(i) The Group’s share of the results from the joint ventures and associates that are equity accounted for, including the Group’s life joint venture in Mainland China, is
presented in a single line within the Group’s profit before tax on a net of related tax basis, and therefore not shown in the analysis of revenue line items above. Revenue
from external customers of the Mainland China joint venture (Prudential’s share) in 2025 is $544 million (2024: $573 million). Further financial information on the
Mainland China joint venture is provided in note D6.3.
(ii) Other adjustments comprise experience adjustment for premium receipts relating to past and current services provided under insurance contracts and insurance revenue
earned from contracts measured under the PAA as well as the revenue recognised to cover the tax charge attributable to policyholders.
(iii) Other revenue comprises revenue from external customers and consists primarily of revenue from the Group’s asset management business of $358 million (2024:
$333 million).
(iv) Due to the nature of the business of the Group, there is no reliance on any major customers. Of the Group’s markets, other than Hong Kong, Indonesia, Malaysia
and Singapore as shown above, no individual markets have revenue from external customers that ex ceeds 10 per cent of the Group total for the years presented.
(b) Additional analysis of investment return
Investment return included in the income statement principally comprises interest income, dividends, investment appreciation and depreciation
(realised and unrealised gains and losses) on investments mandatorily classified or designated as fair value through profit or loss (FVTPL) and
realised gains and losses (including impairment losses) on items classified at amortised cost. Interest income is recognised as it accrues.
Dividends on equity securities are recognised on the ex-dividend date and rental income is recognised on an accrual basis.
2025 $m
2024 $m
Interest income calculated using the effective interest method
413
477
Net gains on financial instruments at FVTPL note
15,784
5,250
Other investment returns (including foreign exchange gains and losses)
331
363
Movement in amounts attributable to external unit holders of consolidated investment funds
(264)
(171)
Investment return recognised in the income statement
16,264
5,919
Note
Net gains on financial instruments at FVTPL comprise interest income, dividend income and investment appreciation (depreciation) on such financial instruments. Net
realised gains and losses on the Group’s investments for 2025 recognised in the income statement amounted to a net gain of $2.9 billion (2024: $(0.5) billion loss).
The overall financial strength of Prudential and the results, both current and future, of the insurance business are in part dependent upon the
quality and performance of the various investment portfolios. Prudential’s insurance investments support a range of businesses operating in
many geographic areas. Each of the operations formulates a strategy based on the nature of its underlying liabilities, its level of capital and its
local regulatory requirements. Prudential’s insurance business’s investments, excluding assets to cover linked liabilities and those attributable to
external unit holders of consolidated investment funds, are largely held by Prudential’s Singapore and Hong Kong operations.
All investments are carried at fair value in the statement of financial position with fair value movements, which are volatile from year to year,
recorded in the income statement, except for loans and receivables, which are generally carried at amortised cost (unless designated at FVTPL).
Subject to the effect of the exceptions, the year-on-year changes in investment returns primarily reflect the cumulative impact from the changes
in interest rates on bond asset values and the performance of the equity markets. In addition, foreign exchange rates affect the USD value of the
translated income. Consistent with the treatment applied for other items of income and expenditure, investment return for operations not using
USD as the functional currency is translated at average exchange rates.
267 Prudential plc Annual Report 2025
B1.5 Net insurance and reinsurance finance income (expense)
Insurance and reinsurance finance income and expenses comprise changes in the carrying amounts of groups of insurance and reinsurance
contracts arising from the effects of the time value of money, financial risk and changes therein. These amounts exclude any such changes for
groups of contracts with direct participation features that are allocated to a loss component and therefore do not adjust CSM and accordingly
are included in insurance service expenses. Insurance finance income and expense include changes in the measurement of groups of contracts
caused by changes in the value of underlying items (excluding additions and withdrawals). The Group does not disaggregate insurance finance
income or expenses between profit or loss and other comprehensive income.
The following table provides an analysis of net insurance and reinsurance finance income (expense).
2025 $m
2024 $m
Net finance (expense) income from insurance contracts notes (i)(ii)
Accretion of interest on GMM contracts
(337)
(295)
Changes in fair value of underlying assets and other adjustments relating to VFA contracts
(13,859)
(3,258)
Effect of changes in interest rates and other financial assumptions
(208)
(491)
Effect of measuring changes in estimates at current rates and adjusting the CSM at locked-in rates
15
5
Net foreign exchange gain
107
21
Other finance (expense) from insurance contracts note (iii)
(330)
(136)
(14,612)
(4,154)
Net finance income (expense) from reinsurance contracts held notes (i)(ii)
Accretion of interest on GMM contracts
151
109
Effect of changes in interest rates and other financial assumptions
(254)
(467)
Effect of measuring changes in estimates at current rates and adjusting the CSM at locked-in rates
15
(23)
Net foreign exchange (loss) gain
(71)
19
Other finance income from reinsurance contracts note (iv)
24
(159)
(338)
Notes
(i) The Group has made an accounting policy choice to disaggregate the finance component of the risk adjustment and present it under insurance finance income
(expenses) instead of insurance service result.
(ii) The analysis of the investment return on the assets of the Group is provided in note B1.4. The investment return included in the income statement relates to all
investment assets of the Group, irrespective of whether the return is attributable to shareholders or policyholders or whether the assets are backing insurance
contracts classified as VFA or GMM. The impact of changes in market movements on the assets and insurance contract liabilities will vary depending on whether the
insurance contracts are classified as VFA or GMM, which is discussed further in note C6.1. For example, a significant portion of the Group’s investment portfolio
comprises assets that are part of the underlying items relating to VFA contracts. Market movements in these underlying assets, as included in Investment return, are
matched by a movement in insurance liabilities as included in Insurance finance income (expense). Accordingly, the principal driver for the year-on-year variations
in the 'Changes in fair value of underlying assets and other adjustments relating to VFA contracts' in the table above is the investment return element, as shown
directionally in the 'Net gains on financial instruments at FVTPL' in the table in note B1.4.
(iii) Other finance expense from insurance contracts includes the effect of changes in the policyholders’ interest in the excess net assets of relevant participating funds
of $(320) million (2024: $(110) million).
(iv) Other finance income (expense) from reinsurance contracts held includes the effect of changes in non-performance risk of reinsurers of less than $1 million (2024:
$24 million).
268 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
B1.6 Additional segmental analysis of adjusted operating profit after tax and reconciliation to profit after tax
The reconciliation to profit after tax by segment is shown in the table below. Non-operating items after tax includes effects from short-term
interest rate and other market fluctuations and gain or loss on corporate transactions, net of tax, as discussed in note B1.2. The amounts shown
in the table are before deducting any applicable non-controlling interests.
2025 $m
2024 $m
Adjusted
operating profit
after tax
Non-operating
items after tax
Profit after tax
Adjusted
operating profit
after tax
Non-operating
items after tax
Profit after tax
Hong Kong
1,126
207
1,333
971
(120)
851
Indonesia
198
26
224
218
(37)
181
Mainland China note
411
(435)
(24)
363
(204)
159
Malaysia note
320
5
325
264
32
296
Singapore
603
363
966
594
(28)
566
Growth markets and other note
491
44
535
531
(28)
503
Asset management
305
1,328
1,633
275
(11)
264
Total segment profit
3,454
1,538
4,992
3,216
(396)
2,820
Unallocated to a segment (central operations)
(682)
(191)
(873)
(634)
229
(405)
Group total
2,772
1,347
4,119
2,582
(167)
2,415
Note
The Growth markets and other segment comprises all other Asia and Africa insurance businesses alongside amounts that are not included in the segment profit of an individual
business unit, including tax on life joint ventures and associates that are accounted for on an equity-method basis. Accordingly, on the segmental analysis of the profit after tax
above, the amount shown for Mainland China is before tax (with its tax being included in the Growth markets and other segment). The Group's share of the Mainland China
joint venture's post-tax result was $3 million (2024: $141 million).
B2 Insurance service expenses and other expenditure
Insurance service expenses arising from insurance contracts are recognised in profit or loss generally as they are incurred. They exclude
repayments of investment components and comprise:
incurred claims and other insurance service expenses;
amortisation of insurance acquisition cash flows;
losses on onerous contracts and reversals of such losses;
adjustments to the liabilities for incurred claims that do not arise from the effects of the time value of money, financial risk and changes
therein, which are recognised in insurance finance income (expense); and
impairment losses on assets for insurance acquisition cash flows and reversals of such impairment losses.
An analysis of the expenses incurred by the Group in the year is provided in the table below.
2025 $m
2024 $m
Expenses attributed to insurance acquisition cash flows note (i)
5,379
4,987
Other directly attributable expenses note (ii)
1,455
1,328
Other expenditure note (iii)
1,031
1,003
Total expenses
7,865
7,318
Notes
(i) Expenses attributed to insurance acquisition cash flows represent insurance acquisition expenses incurred in the year, which are implicitly deferred within the CSM
and amortised as part of the CSM amortisation. Ceding commissions received from outward reinsurance agreements are not included in the analysis above.
(ii) Other directly attributable expenses are those incurred in the year when providing insurance services to the policyholders, excluding the cost of claims and benefit
payments. The expected other directly attributable expenses are explicitly included within the BEL and form part of the BEL release to the insurance revenue. The
actual other directly attributable expenses incurred in the year form part of insurance service expenses.
(iii) Other expenditure includes interest expense other than interest on core structural borrowings that is presented separately on the income statement as Finance
costs. Total segment interest expense is $53 million (2024: $62 million), of which $22 million (2024: $23 million) arises in the Hong Kong segment and $23 million
(2024: $35 million) arises in central operations with the remainder spread broadly across the other markets. Included within interest expense is $11 million (2024:
$10 million) of interest on lease liabilities. Core structural borrowings and operational borrowings (other than lease liabilities) represent financial liabilities that are
not classified at FVTPL.
269 Prudential plc Annual Report 2025
Total depreciation and amortisation expenses relate primarily to amortisation of distribution rights intangibles as shown in note C4.2 and
depreciation of property, plant and equipment as shown in note C10. The segmental analysis of total depreciation and amortisation is shown
below.
2025 $m
2024 $m
Hong Kong
157
51
Indonesia
17
12
Malaysia
51
22
Singapore
93
36
Growth markets and other
223
372
Eastspring
12
13
Total segment
553
506
Unallocated to a segment (central operations)
18
17
Total depreciation and amortisation
571
523
B2.1 Staff and employment costs
Total staff and employment costs are analysed by category below:
2025 $m
2024 $m
Wages and salaries
1,228
1,119
Social security costs
38
37
Defined contribution pension schemes
57
54
Total Group
1,323
1,210
The average number of staff employed by the Group during the years is shown below:
2025
2024
Asia and Africa operations note
14,770
14,851
Head office function
568
561
Total Group
15,338
15,412
Note
The Asia and Africa operations staff numbers above exclude 634 (2024: 702) commission-based sales staff who have an employment contract with the Group.
B2.2 Share-based payment
The Company offers discretionary share awards to certain key employees and all-employee share plans across the Group. The compensation
expense charged to the income statement is primarily based upon the fair value of the awards granted, the vesting period and the vesting
conditions. The Company has established trusts to facilitate the delivery of Prudential plc shares under some of these plans. The cost to the
Company of acquiring these shares held in trusts is shown as a deduction from shareholders’ equity.
(a) Description of the plans
The Group operates a number of share award plans that provide Prudential plc shares to participants upon vesting. The plans in operation
include the Prudential Long Term Incentive Plan, the Prudential Annual Incentive Plan, savings-related share option schemes, share purchase
plans and deferred bonus plans. Where Executive Directors participate in these plans, details about those schemes are provided in the Directors’
remuneration report. The following information is provided about plans in which the Executive Directors do not participate:
270 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
Share scheme
Description
Prudential Global Long Term
Incentive Plan (PG LTIP)
The PG LTIP provides eligible employees with conditional awards. Awards are discretionary and vest
after one, two or three years subject to the employee being in employment. Vesting of awards may
also be subject to performance conditions. All awards are made in Prudential shares. In countries
where share awards are not feasible for reasons including securities and/or tax considerations, awards
will be replaced by the cash value of the shares that would otherwise have vested.
Prudential Agency Long-Term
Incentive Plan (LTIP)
Certain agents are eligible to be granted awards in Prudential shares under the Prudential Agency
LTIP. These awards are structured in a similar way to the PG LTIP described above, with most awards
granted with a three-year vesting period.
Restricted Share Plan (RSP)
The Company operates the RSP for certain employees. Awards under this plan are discretionary, and
the vesting of awards may be subject to performance conditions.
Deferred bonus plans
The Company operates a number of deferred bonus plans including the Group Deferred Bonus Plan
(GDBP) and the Prudential Deferred Bonus Plan. There are no performance conditions attached to
deferred share awards made under these arrangements.
Savings-related share option
schemes
Eligible agents in certain business units are able to participate in the International Savings-Related
Share Option Scheme for Non-Employees (ISSOSNE). The plan is similar to the HMRC-approved Save
As You Earn (Sharesave) share option scheme in the UK which is open to eligible employees.
Share purchase plans
Eligible employees in the UK are invited to participate in the Company’s HMRC-approved UK Share
Incentive Plan (SIP). The plan allows the purchase of Prudential plc shares each month. Staff based in
Asia and Africa are eligible to participate in the Prudential All Employee Share Purchase Plan
(PRUshareplus) which is run in a similar way.
The total numbers of securities available for issue under these schemes are disclosed in note I(v) within additional unaudited financial
information.
(b) Outstanding options and awards
The following table shows the movement in outstanding options and awards under the Group’s share-based compensation plans:
Options outstanding under Sharesave and ISSOSNE schemes
Awards outstanding under incentive
plans
2025
2024
2025
2024
Number
of options
Weighted
average
exercise
price
Number
of options
Weighted
average
exercise
price
Number of awards
millions
£
millions
£
millions
Balance at beginning of year
1.7
7.84
1.7
9.50
17.5
14.3
Granted
0.3
7.86
0.6
5.25
9.0
10.9
Exercised
(0.2)
8.20
(0.1)
7.37
(7.0)
(6.6)
Forfeited
7.10
7.60
(0.3)
(0.5)
Cancelled
(0.3)
10.90
(0.5)
10.16
Lapsed/expired
9.20
9.42
(0.5)
(0.6)
Balance at end of year
1.5
7.30
1.7
7.84
18.7
17.5
Options immediately exercisable at end of year
0.1
8.54
0.2
11.57
Certain options granted in 2025 and 2024 were awarded with options prices expressed in Hong Kong dollars. These amounts have been
converted to pound sterling exercise prices, shown in the tables above and below, using the daily spot rate on the grant date.
The weighted average share price of Prudential plc for 2025 was £8.68 (2024: £7.14).
The following table provides a summary of the range of exercise prices for Prudential plc options outstanding at 31 December:
Outstanding
Exercisable
Number outstanding
millions
Weighted average
remaining
contractual life
years
Weighted average
exercise prices
£
Number exercisable
millions
Weighted average
exercise prices
£
2025
2024
2025
2024
2025
2024
2025
2024
2025
2024
Between £5 and £6
0.5
0.5
3.3
4.3
5.24
5.24
Between £7 and £8
0.8
0.7
2.8
2.7
7.69
7.55
0.1
7.37
Between £9 and £10
0.1
0.1
0.4
1.4
9.64
9.64
0.1
9.64
Between £11 and £12
0.1
0.4
1.4
1.3
11.89
11.70
0.2
11.57
Between £12 and £13
1.5
0.6
12.02
12.02
Total
1.5
1.7
2.8
2.8
7.30
7.84
0.2
0.2
8.54
11.57
271 Prudential plc Annual Report 2025
The years shown above for weighted average remaining contractual life include the time period from end of vesting period to expiration of
contract.
(c) Fair value of options and awards
The fair value amounts estimated on the date of grant relating to all options and awards were determined by using the following assumptions:
2025
2024
Sharesave and
ISSOSNE
options
Prudential
LTIP (TSR)
Other
awards
Sharesave and
ISSOSNE
options
Prudential
LTIP (TSR)
Other
awards
Dividend yield (%)
2.20
2.08
Expected volatility (%)
22.97
29.45
28.17
28.45
Risk-free interest rate (%)
3.31
3.82
3.57
4.39
Expected option life (years)
3.73
4.03
Weighted average exercise price (£)
£7.86
£5.24
Weighted average share price at grant date (£/HKD)
£10.39
HKD 82.75
£7.16
HKD 75.10
Weighted average fair value at grant date (£/HKD)
£3.11
HKD 55.33
HKD 80.82
£2.50
HKD 29.29
HKD 72.58
The compensation costs for all awards and options are recognised in net income over the plans’ respective vesting periods. The Group uses the
Black-Scholes model to value all options, and financial equivalence to value all awards other than those that have Total Shareholder Return (TSR)
performance conditions attached (some Prudential LTIP and RSP awards) for which the Group uses a Monte Carlo model in order to allow for the
impact of these conditions. These models are used to calculate fair values for share options and awards at the grant date based on the quoted
market price of the stock at the measurement date, the amount, if any, that the employees are required to pay, the dividend yield, expected
volatility, risk-free interest rates and exercise prices.
For all options and awards, the expected volatility is based on the market-implied volatilities as quoted on Bloomberg. The Prudential specific at-
the-money implied volatilities are adjusted to allow for the different terms and discounted exercise price on Sharesave options by using
information on the volatility surface of the FTSE 100.
Risk-free interest rates are taken from swap spot rates with projection terms matching the corresponding vesting periods. For awards with a TSR
condition, volatilities and correlations between Prudential and a basket of 12 competitor companies is required. For grants in 2025, the average
volatility for the basket of competitors was 27 per cent (2024: 27 per cent). Correlations for the basket are calculated for each pairing from the
log of daily TSR returns for the three years prior to the valuation date. Market-implied volatilities are used for both Prudential and the basket of
competitors. Changes to the subjective input assumptions could materially affect the fair value estimate.
Other awards, without market performance conditions or exercise price, are valued based on grant date share price.
(d) Share-based payment expense charged to the income statement
The total expense recognised in 2025 in the consolidated financial statements relating to share-based compensation is $95 million (2024:
$85 million), of which $87 million (2024: $76 million) is accounted for as equity-settled.
The Group had $39 million of liabilities at 31 December 2025 (31 December 2024: $31 million) relating to share-based payment awards
accounted for as cash-settled.
272 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
B2.3 Key management remuneration
Key management constitutes the Directors of Prudential plc and other non-Director members of the GEC, as they have authority and
responsibility for planning, directing and controlling the activities of the Group.
Total key management remuneration is analysed in the following table:
2025 $m
2024 $m
Total Salaries and short term benefits
25.8
24.6
Share based payments and other long term awards
14.9
12.5
Payments made on appointment
3.1
0.8
Post-employment benefits
1.5
1.3
Total key management remuneration
45.3
39.2
The amount presented for 2025 share based payments and other long-term awards includes the performance related pay that is deferred into
shares or cash as included in the remuneration report plus the IFRS 2 charge for other share award schemes, which have performance conditions
in addition to continued service. Payments on appointment includes both cash and share awards. In total across all categories total share based
payments are $15.6 million (2024: $13.3 million). 2024 is presented on a consistent basis.
Additional details on the Directors’ emoluments, retirement benefits and other payments are given in the Directors’ remuneration report.
B2.4 Fees payable to the auditor
2025 $m
2024 $m
Audit of the Company’s annual accounts
5.3
5.3
Audit of subsidiaries pursuant to legislation
6.0
6.0
Audit fees payable to the auditor
11.3
11.3
Audit-related assurance services note
4.2
5.2
Other assurance services
0.8
1.2
Non-audit fees payable to the auditor
5.0
6.4
Total fees payable to the auditor
16.3
17.7
Note
Of the audit-related assurance service fees of $4.2 million (2024: $5.2 million), $1.2 million (2024: $1.2 million) relates to services that are required by law and regulation
as defined by the FRC.
B3 Tax charge
Prudential is subject to tax in numerous jurisdictions and the calculation of the total tax charge inherently involves a degree of estimation and
judgement. Current tax expense is charged or credited based upon amounts estimated to be payable or recoverable as a result of taxable
amounts for the current year and adjustments made in relation to prior years. The positions taken in tax returns, where applicable tax regulation
is subject to interpretation, are recognised in full in the determination of the tax charge in the consolidated financial statements, if the Group
considers that it is probable that the taxation authority will accept those positions. Otherwise, provisions are established based on the likely
amount of the liability, or recovery, by providing for the single best estimate of the most likely outcome or the weighted average expected value
where there are multiple outcomes.
The total tax charge includes tax expense attributable to both policyholders and shareholders. The tax expense attributable to policyholders
comprises the tax on the income of the consolidated with-profits and unit-linked funds. In certain jurisdictions, life insurance companies are
taxed on both their shareholders’ profits and on their policyholders’ insurance and investment returns on certain insurance and investment
products. Although both types of tax are included in the total tax charge in the Group’s Consolidated income statement, they are presented
separately in the Consolidated income statement to provide the most relevant information about tax that the Group pays on its profits.
Deferred taxes are provided under the liability method for all relevant temporary differences. IAS 12 ‘Income Taxes’ does not require all
temporary differences to be provided for, in particular, the Group does not provide for deferred tax on undistributed earnings of subsidiaries
where the Group is able to control the timing of the distribution and the temporary difference created is not expected to reverse in the
foreseeable future. Deferred tax assets are only recognised when it is more likely than not that future taxable profits will be available against
which these losses can be utilised.
Deferred tax is measured at the tax rates that are expected to apply to the period when the asset is realised or the liability settled, based on tax
rates (and laws) that have been enacted or are substantively enacted at the end of the reporting period.
273 Prudential plc Annual Report 2025
B3.1 Total tax charge by segment
The total tax charge in the income statement is as follows :
2025 $m
2024 $m
Hong Kong
(148)
(229)
Indonesia
(45)
(37)
Malaysia
(123)
(155)
Singapore
(249)
(176)
Growth markets and other
(110)
(158)
Eastspring note (i)
(256)
(29)
Total segment note (ii)
(931)
(784)
Unallocated to a segment (central operations)
(71)
(40)
Total tax charge note (iii)
(1,002)
(824)
Notes
(i) The Eastspring tax charge in 2025 includes tax in relation to the gain attaching to corporate transactions, as discussed further in note D6.3.
(ii) Profit before tax includes Prudential’s share of profit after tax from the joint ventures and associates that are equity accounted for. Therefore, the actual tax charge in the
income statement does not include tax arising from the results of joint ventures and assoc iates, including the Group’s life joint venture in Mainland China.
(iii) The total tax charge is analysed between current tax and deferred tax by component as follows:
2025 $m
2024 $m
Current tax arising from:
Corporation tax
(838)
(520)
Adjustments in respect of prior years note
122
(1)
Pillar Two income taxes (see below)
(23)
Total current tax charge
(739)
(521)
Deferred tax arising from:
Origination and reversal of temporary differences
(248)
(319)
Adjustment in respect of a tax loss, tax credit or temporary difference from a prior year
(15)
16
Total deferred tax charge
(263)
(303)
Total tax charge
(1,002)
(824)
Note
The current tax charge – adjustments in respect of prior years comprises $109 million attributable to policyholders’ returns and $13 million attributable to
shareholders’ returns.
On 6 June 2025, Hong Kong enacted the OECD Pillar Two global minimum tax and domestic minimum tax rules with retrospective effect from 1
January 2025 onwards. This brings the whole Group into scope of Hong Kong’s Pillar Two rules. The 2025 current tax charge includes $(23)
million (2024: nil) in respect of Pillar Two income taxes. The amount of tax due in any period is sensitive to market movements in that period. In
periods where the actual investment return is in line with, or below, expected long-term returns, the Group does not expect the Pillar Two tax rules
to have a material impact on the IFRS tax charge. In periods where the actual investment return exceeds the expected long-term returns, the
impact from the Pillar Two tax rules will depend on how the relevant jurisdiction taxes the actual investment return under local corporate income
tax rules.
274 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
B3.2 Reconciliation of effective tax rate
In the reconciliation below, the expected tax rate reflects the corporation tax rates that are expected to apply to the taxable profit or loss for the
year. It reflects the corporation tax rates of each jurisdiction weighted by reference to the amount of profit or loss contributing to the aggregate
result. The reconciliation of the expected to actual tax (charge) credit and the percentage impact of reconciliation items o n shareholder effective
tax rate (ETR) are provided below.
2025
2024
$m
ETR %
$m
ETR %
Profit before tax (being tax attributable to shareholders’ and policyholders’
returns)
5,121
3,239
Tax charge attributable to policyholders’ returns note (i)
(180)
(286)
Profit before tax attributable to shareholders' returns
4,941
2,953
Tax charge at the expected rate
(923)
19 %
(585)
20 %
Effects of recurring tax reconciliation items:
Income not taxable or taxable at concessionary rates note (ii)
119
(2)%
96
(3)%
Deductions and losses not allowable for tax purposes note (iii)
(189)
4%
(164)
5%
Items related to taxation of life insurance businesses note (iv)
158
(3)%
94
(3)%
Deferred tax adjustments including unrecognised tax losses
(40)
1%
4
0%
Effect of results of joint ventures and associates note (v)
75
(2)%
100
(3)%
Irrecoverable withholding taxes note (vi)
(43)
1%
(61)
2%
Pillar Two income taxes
(23)
0%
0%
Other
(5)
0%
1
0%
Total credit on recurring items
52
(1)%
70
(2)%
Effects of non-recurring tax reconciliation items:
Adjustments to tax charge in relation to prior years
3
0%
7
0%
Movements in provisions for open tax matters note (vii)
20
0%
(8)
0%
Adjustments in relation to business disposals and corporate transactions
26
(1)%
(22)
0%
Total credit (charge) on non-recurring items
49
(1)%
(23)
0%
Tax charge attributable to shareholders' returns
(822)
(538)
Tax charge attributable to policyholders’ returns note (i)
(180)
(286)
Tax charge attributable to shareholders' and policyholders' returns
(1,002)
(824)
Profit before tax attributable to shareholders’ returns analysed into:
Adjusted operating profit
3,306
3,129
Non-operating result note (viii)
1,635
(176)
Profit before tax attributable to shareholders' returns
4,941
2,953
Tax charge attributable to shareholders' returns analysed into:
Tax charge on adjusted operating profit
(534)
(547)
Tax (charge) credit on non-operating result note (viii)
(288)
9
Tax charge attributable to shareholders' returns
(822)
(538)
Actual tax rate on:
Adjusted operating profit:
Including non-recurring tax reconciling items note (ix)
16%
17%
Excluding non-recurring tax reconciling items
17%
17%
Profit before tax attributable to shareholders' returns note (ix)
17%
18%
Notes
(i) The tax charge attributable to policyholders of $(180) million (2024: $(286) million) is equal to the profit before tax attributable to policyholders as a result of accounting
for policyholder income after the deduction of expenses on a post-tax basis.
(ii) Income not taxable or taxable at concessionary rates primarily relates to non-taxable investment income and gains in growth markets and other as well as in other
(central) operations.
(iii) Deductions and losses not allowable for tax purposes primarily relates to non-deductible head office costs in other (central) operations.
(iv) Items related to taxation of life insurance businesses primarily relates to Hong Kong where the taxable profit is computed as 5 per cent of net insurance premiums.
(v) Profit before tax includes Prudential’s share of profit after tax from the joint ventures and associates. Therefore, the actual tax charge does not include tax arising from
profit or loss of joint ventures and associates and is reflected as a reconciling item.
(vi) The Group incurs withholding tax on remittances received from certain jurisdictions and on certain investment income. Where these withholding taxes cannot be offset
against corporate income tax or otherwise recovered, they represent a cost to the Group. Irrecoverable withholding tax on remittances is included in other (central)
operations and is not allocated to any segment. Irrecoverable withholding tax on investment income is included in the relevant segment where the investment income is
reflected.
275 Prudential plc Annual Report 2025
(vii) The statement of financial position contains the following provisions in relation to open tax matters.
2025 $m
Balance at 1 Jan
(95)
Movements in the current year included in tax charge attributable to shareholders
20
Provisions utilised in the year
5
Other movements (including interest arising on open tax matters and amounts included in the Group’s share of profits from
joint ventures and associates, net of related tax)
(7)
Balance at 31 Dec
(77)
(viii) ‘Non-operating result’ is used to refer to items excluded from adjusted operating profit and includes short-term investment fluctuations in investment returns and
corporate transactions. The tax credit on non-operating result is calculated using the tax rates applicable to investment profit or loss recorded in the non-operating result
for each entity, and then adjusting for any discrete items included in the total tax charge that relate specifically to the amounts (other than investment related profit or
loss) included in the non-operating result. The difference between this tax on non-operating result and the tax charge calculated on profit before tax is the tax charge on
adjusted operating profit.
(ix) The actual shareholder tax rates of the relevant business operations are shown below:
2025 %
Hong Kong
Indonesia
Malaysia
Singapore
Growth
markets
and other
Eastspring
Other
(central)
operations
Total
attributable to
shareholders
Tax rate on adjusted operating profit
8%
21%
22%
15%
20%
7%
(8)%
16%
Tax rate on profit before tax
6%
17%
22%
15%
16%
14%
(9)%
17%
2024 %
Hong Kong
Indonesia
Malaysia
Singapore
Growth
markets
and other
Eastspring
Other
(central)
operations
Total
attributable to
shareholders
Tax rate on adjusted operating profit
9%
19%
22%
14%
23%
10%
(7)%
17%
Tax rate on profit before tax
10%
18%
22%
14%
23%
10%
(11)%
18%
B4 Earnings per share
Basic earnings per share are calculated based on earnings attributable to ordinary shareholders, after related tax and non-controlling interests,
divided by the weighted average number of ordinary shares outstanding during the year, excluding those held in employee share trusts, which
are treated as cancelled. For diluted earnings per share, the weighted average number of shares in issue is adjusted to assume conversion of all
dilutive potential ordinary shares. No adjustment is made if the impact is anti-dilutive overall.
2025
Before
tax
Tax
Non-controlling
interests
Net of tax
and non-
controlling
interests
Basic
earnings
per share
Diluted
earnings
per share
$m
$m
$m
$m
cents
cents
Based on adjusted operating profit
3,306
(534)
(155)
2,617
101.4¢
101.0¢
Short-term interest rate and other market fluctuations
120
(48)
14
86
3.3¢
3.3¢
Gain attaching to corporate transactions
1,515
(240)
1,275
49.5¢
49.2¢
Based on profit for the year
4,941
(822)
(141)
3,978
154.2¢
153.5¢
2024
Before
tax
Tax
Non-controlling
interests
Net of tax
and non-
controlling
interests
Basic
earnings
per share
Diluted
earnings
per share
$m
$m
$m
$m
cents
cents
Based on adjusted operating profit
3,129
(547)
(146)
2,436
89.7¢
89.6¢
Short-term interest rate and other market fluctuations
(105)
9
(10)
(106)
(3.9)¢
(3.9)¢
Loss attaching to corporate transactions
(71)
26
(45)
(1.7)¢
(1.7)¢
Based on profit for the year
2,953
(538)
(130)
2,285
84.1¢
84.0¢
For 2025, the weighted average number of shares for calculating basic earnings per share, which excludes those held in employee share trusts, is
2,580 million (2024: 2,715 million) shares. After including a dilutive effect of the Group's share options and awards of 12 million (2024:
5 million) shares, the weighted average number of shares for calculating diluted earnings per share is 2,592 million (2024: 2,720 million) shares.
276 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
B5 Dividends
First and second interim dividends are recorded in the period in which they are paid. Cash and scrip dividends are initially recorded in the
statement of changes in equity as a deduction from retained earnings, at the value of the cash paid, or the cash equivalent to the scrip dividend.
For scrip dividends settled by a new issue of shares the deduction from retained earnings is subsequently reversed and an amount equal to the
nominal value of shares issued is transferred to share capital from share premium or the capital redemption reserve.
2025
2024
Cents per share
$m
Cents per share
$m
Dividends relating to reporting year:*
First interim dividend
7.71¢
197
6.84¢
185
Second interim dividend
18.89¢
481
16.29¢
433
Total relating to reporting year
26.60¢
678
23.13¢
618
Dividends paid in reporting year:
Current year first interim dividend
7.71¢
197
6.84¢
185
Second interim dividend for prior year
16.29¢
426
14.21¢
390
Total paid in reporting year
24.00¢
623
21.05¢
575
* Calculated using the outstanding number of ordinary shares as at 31 December 2025.
Dividend per share
The 2025 first interim dividend of 7.71 cents per ordinary share was paid to eligible shareholders on 16 October 2025.
On 13 May 2026, Prudential will pay a second interim dividend of 18.89 cents per ordinary share for the year ended 31 December 2025. The
second interim dividend will be paid to shareholders recorded on the UK register at 5.00pm (Greenwich Mean Time) and to shareholders
recorded on the HK branch register at 4.30pm (Hong Kong Time) on 27 March 2026 (Record Date), and also to the holders of US American
Depositary Receipts (ADRs) as at 27 March 2026. The second interim dividend will be paid on or about 20 May 2026 to shareholders with shares
standing to the credit of their securities accounts with the Central Depository (Pte) Limited (CDP) at 5.00pm (Singapore Time) on the Record
Date.
Shareholders holding shares on the UK or HK share registers will continue to receive their dividend payments in either GBP or HKD, respectively,
unless they elect to receive dividend payments in USD or in the form of new fully paid ordinary shares (scrip dividend alternative). A scrip
dividend alternative will again be offered which will involve the issuance of relevant new ordinary shares on the Hong Kong line only. The scrip
dividend alternative is offered in addition to the Dividend Reinvestment Plan (DRIP), which continues to be available to shareholders on the UK
register.
Elections regarding currency, scrip dividend or DRIP must be received by the relevant UK or HK share registrar on or before 21 April 2026. The
corresponding amounts per share in GBP and HKD are expected to be announced on or about 28 April 2026. The USD to GBP and HKD
conversion rates will be determined by the actual rates achieved by Prudential buying those currencies prior to the subsequent announcement.
Shareholders holding an interest in Prudential shares through the CDP in Singapore will continue to receive their dividend payments in SGD based
on the prevailing market exchange rate, unless they elect to participate in the scrip dividend alternative for which elections must be made
through the CDP by 14 April 2026.
Holders of ADRs will continue to receive their dividend payments in USD.
277 Prudential plc Annual Report 2025
C Financial position
C1 Group assets and liabilities
C1.1 Group investments by business type
The analysis below is structured to show the investments of the Group's subsidiaries by reference to the differing degrees of policyholder and
shareholder economic interest of the different types of business.
Debt securities are analysed below according to the issuing government for sovereign debt and to credit ratings for the rest of the securities. The
Group uses the middle of the Standard & Poor’s, Moody’s and Fitch ratings, where available. Where ratings are not available from these rating
agencies, local external rating agencies’ ratings and, lastly, internal ratings have been used. Securities with none of the ratings listed above are
classified as unrated and included under the ‘below BBB- and unrated’ category. The total securities (excluding sovereign debt) that were
unrated at 31 December 2025 were $973 million (31 December 2024: $900 million). Additionally, government debt is shown separately from
the rating breakdowns in order to provide a more focused view of the credit portfolio.
In the table below, AAA is the highest possible rating. Investment grade financial assets are classified within the range of AAA to BBB- ratings.
Financial assets that fall outside this range are classified as below BBB-.
The following table classifies assets into those that primarily back the Group’s participating funds that are measured under the variable fee
approach, those backing unit-linked funds, other investments held within the insurance entities, Eastspring’s investments and those that are
unallocated to a segment (principally centrally held investments).
In terms of the investments held by the insurance businesses, those within funds with policyholder participation and those within unit-linked
funds represent underlying items. The gains or losses on these investments will be offset by movements in policyholder liabilities and therefore
adjusted operating profit reflects the actual investment return on these assets. The exception is for investments backing the shareholders’ 10 per
cent share of the estate within the Hong Kong with-profits fund. Changes in the value of these investments, including those driven by market
movements, pass through the income statement with no liability offset. Consequently, adjusted operating profit recognises investment return on
a longer-term basis for these assets.
In terms of other assets held within the insurance entities, these largely comprise assets backing IFRS shareholders’ equity or are non-underlying
items backing GMM liabilities and therefore the returns on these other investments are recognised in adjusted operating profit at a longer-term
rate.
278 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
31 Dec 2025 $m
Asia and Africa
Unallocated
to a segment
Group
total
Insurance
Funds with
policyholder
participation
Unit-linked
funds
Other
Eastspring
Total
note (i)
Debt securities
Sovereign debt
Indonesia
536
475
826
1,837
1,837
Singapore
2,339
774
1,210
4,323
4,323
Thailand
3
3,725
3,728
3,728
United States
16,538
55
281
16,874
16,874
Vietnam
2,625
16
137
2,778
2,778
Other (predominantly Asia)
4,737
663
2,060
7,460
7,460
Subtotal
26,775
1,986
8,239
37,000
37,000
Other government bonds
AAA
1,508
137
112
1,757
1,757
AA+ to AA-
133
31
27
191
191
A+ to A-
830
77
367
1,274
1,274
BBB+ to BBB-
230
40
74
344
344
Below BBB- and unrated
317
44
40
401
401
Subtotal
3,018
329
620
3,967
3,967
Corporate bonds
AAA
1,538
142
376
2,056
2,056
AA+ to AA-
6,263
643
947
7,853
7,853
A+ to A-
20,892
631
1,718
23,241
1
23,242
BBB+ to BBB-
13,149
822
1,565
15,536
1
15,537
Below BBB- and unrated
1,375
232
247
1,854
1,854
Subtotal
43,217
2,470
4,853
50,540
2
50,542
Asset-backed securities
AAA
190
3
85
278
278
AA+ to AA-
10
3
13
13
A+ to A-
119
16
135
135
BBB+ to BBB-
22
2
24
24
Below BBB- and unrated
21
1
70
92
92
Subtotal
362
4
176
542
542
Total debt securities notes (ii)(iii)
73,372
4,789
13,888
92,049
2
92,051
Loans
Mortgage loans
46
161
207
207
Other loans
344
344
344
Total loans
390
161
551
551
Equity securities and holdings in
collective investment schemes
Direct equities note (ii)
22,874
14,734
285
91
37,984
25
38,009
Collective investment schemes
39,196
11,053
1,286
14
51,549
51,549
Total equity securities and holdings in
collective investment schemes
62,070
25,787
1,571
105
89,533
25
89,558
Derivative assets
326
20
267
613
8
621
Deposits
2,464
201
2,394
79
5,138
1,108
6,246
Total financial investments
138,622
30,797
18,281
184
187,884
1,143
189,027
Investment properties
3
3
3
Cash and cash equivalents
1,707
554
1,403
191
3,855
3,851
7,706
Total investments
140,329
31,351
19,687
375
191,742
4,994
196,736
279 Prudential plc Annual Report 2025
31 Dec 2024 $m
Asia and Africa
Unallocated
to a segment
Insurance
Funds with
policyholder
participation
Unit-linked
funds
Other
Eastspring
Total
Group
total
note (i)
Debt securities
Sovereign debt
Indonesia
453
573
642
1,668
1,668
Singapore
2,265
738
932
3,935
3,935
Thailand
3
3
2,580
2,586
2,586
United States
14,851
71
433
15,355
15,355
Vietnam
2,885
17
139
3,041
3,041
Other (predominantly Asia)
4,192
685
1,589
2
6,468
6,468
Subtotal
24,649
2,087
6,315
2
33,053
33,053
Other government bonds
AAA
1,617
119
112
1,848
1,848
AA+ to AA-
124
16
23
163
163
A+ to A-
643
82
268
993
993
BBB+ to BBB-
189
45
80
314
314
Below BBB- and unrated
354
6
48
408
408
Subtotal
2,927
268
531
3,726
3,726
Corporate bonds
AAA
1,400
158
280
1,838
1,838
AA+ to AA-
3,567
486
851
4,904
4,904
A+ to A-
13,451
491
1,629
15,571
1
15,572
BBB+ to BBB-
9,753
661
1,784
12,198
1
12,199
Below BBB- and unrated
1,477
477
342
2,296
2,296
Subtotal
29,648
2,273
4,886
36,807
2
36,809
Asset-backed securities
AAA
129
3
34
166
166
AA+ to AA-
4
1
5
5
A+ to A-
28
3
31
31
BBB+ to BBB-
2
1
3
3
Below BBB- and unrated
2
1
8
11
11
Subtotal
165
4
47
216
216
Total debt securities notes (ii)(iii)
57,389
4,632
11,779
2
73,802
2
73,804
Loans
Mortgage loans
51
102
153
153
Other loans
364
364
364
Total loans
415
102
517
517
Equity securities and holdings in collective
investment schemes
Direct equities note (ii)
19,487
13,465
254
95
33,301
33,301
Collective investment schemes
37,652
8,338
1,698
13
47,701
47,701
Total equity securities and holdings in collective
investment schemes
57,139
21,803
1,952
108
81,002
81,002
Derivative assets
119
6
129
254
141
395
Deposits
2,121
254
1,989
93
4,457
1,009
5,466
Total financial investments
117,183
26,695
15,951
203
160,032
1,152
161,184
Investment properties
3
3
3
Cash and cash equivalents
1,396
564
1,225
142
3,327
2,445
5,772
Total investments
118,579
27,259
17,179
345
163,362
3,597
166,959
Notes
(i) Funds with policyholder participation represent investments held to support insurance products where policyholders participate in the returns of a specified pool of
investments (excluding unit-linked policies) that are measured using the variable fee approach.
(ii) Of the Group’s debt securities and direct equities, the following amounts were held by the consolidated investment funds:
31 Dec 2025 $m
31 Dec 2024 $m
Debt securities held by consolidated investment funds
12,341
10,409
Direct equities held by consolidated investment funds*
6,605
5,851
* As of 31 December 2025, the $25 million of direct equities unallocated to a segment is entirely held by a consolidated investment fund.
(iii) The credit ratings, are created using a methodology developed by Prudential using ratings from various credit ratings agencies (Composite Ratings), S&P Global
Ratings (S&P), Moody’s and Fitch Solutions and their respective affiliates and suppliers. The ratings displayed are not credit opinions nor are they a rating issued by
a rating agency, including S&P. To the extent that a credit rating is calculated using an S&P rating, such rating was used under a license from S&P and S&P reserves
all rights with respect to such rating.
280 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
C1.2 Other assets and liabilities
(a) Accrued investment income and other debtors
31 Dec 2025 $m
31 Dec 2024 $m
Total accrued investment income, primarily interest receivable
1,071
902
Other debtors
817
1,310
Total accrued investment income and other debtors
1,888
2,212
Analysed as:
Expected to be settled within one year
1,831
2,162
Expected to be settled beyond one year
57
50
Total accrued investment income and other debtors
1,888
2,212
(b) Accruals, deferred income and other creditors
Accruals, deferred income and other creditors are analysed as follows (detailed maturity analysis is provided in note C2.3):
31 Dec 2025 $m
31 Dec 2024 $m
Accruals and deferred income
329
238
Interest payable
37
35
Other creditors
2,365
2,575
Total accruals, deferred income and other creditors
2,731
2,848
C1.3 Cash and cash equivalents
Cash and cash equivalents consist of cash at bank and in hand, deposits held at call with banks, treasury bills and other short-term highly liquid
investments with less than 90 days maturity from the date of acquisition and are analysed as follows:
31 Dec 2025 $m
31 Dec 2024 $m
Cash
2,164
1,923
Cash equivalents
5,542
3,849
Total cash and cash equivalents
7,706
5,772
Analysed as:
Held by the Group’s holding and non-regulated entities and available for general use
3,851
2,445
Other funds not available for general use by the Group, including funds held for the benefit of policyholders
3,855
3,327
Total cash and cash equivalents
7,706
5,772
The Group’s cash and cash equivalents are held in the following currencies as at 31 December 2025: USD 62 per cent, MYR 8 per cent, HKD 7 per
cent, SGD 5 per cent, GBP 3 per cent, and other currencies 15 per cent (31 December 2024: USD 54 per cent, MYR 11 per cent, HKD 6 per cent,
GBP 5 per cent, SGD 4 per cent and other currencies 20 per cent).
C1.4 Provisions
An analysis of movement in total provisions held is shown below:
2025 $m
2024 $m
Balance at 1 Jan
218
224
Charge (credit) to income statement:
Additional provisions
218
136
Unused amounts released
(6)
(4)
Utilisation during the year
(170)
(133)
Exchange differences
8
(5)
Balance at 31 Dec
268
218
Of the $268 million of provisions at 31 December 2025 (31 December 2024: $218 million), which excludes any amounts attributable to
insurance contracts, the Group held $225 million (31 December 2024: $199 million) provisions for staff benefits, which are generally expected to
be paid out within the next three years.
281 Prudential plc Annual Report 2025
C2 Measurement of financial assets and liabilities
The Group uses the trade date method to account for regular purchases and sales of financial assets. The Group holds financial assets in
accordance with IFRS 9, whereby, subject to specific criteria, financial instruments are required to be accounted for under one of the following
categories based on the way in which the assets are managed in order to generate cash flows and their contractual cash flow characteristics
(whether the cash flows represent ‘solely payments of principal and interest’):
Financial instruments at FVTPL: this comprises primarily instruments that are managed and the performance evaluated on a fair value basis,
including liabilities related to net assets attributable to unit holders of consolidated investment funds and policyholder liabilities for
investment contracts without DPF. In addition, this includes derivatives. All investments within this category are measured at fair value with all
changes thereon being recognised in investment return in the income statement. An option is also available at initial recognition to irrevocably
designate a financial instrument as at FVTPL if doing so eliminates or significantly reduces accounting mismatches. The vast majority of the
financial investments of the Group are held at FVTPL.
Financial instruments at amortised cost: these instruments comprise non-quoted investments that have fixed or determinable payments,
including loans collateralised by mortgages, deposits and other receivables. These investments are initially recognised at fair value plus
transaction costs. Subsequently, these instruments are carried at amortised cost using the effective interest method. The effective interest rate
is the rate that exactly discounts estimated future cash receipts through the expected life of the financial instrument or, when appropriate, a
shorter period to the net carrying amount of the financial asset. When assets held at amortised cost are subject to impairment testing based
on the expected credit loss approach, estimated future cash flows are compared to the carrying value of the asset. The estimated future cash
flows are discounted using the financial asset’s original or variable effective interest rate and exclude credit losses that have not yet been
incurred. If, in subsequent periods, an impaired loan or receivable recovers in value (in part or in full) and this recovery can be objectively
related to an event occurring after the impairment, then any amount determined to have been recovered is reversed through the income
statement.
C2.1 Determination of fair value
The fair values of the financial instruments for which fair valuation is required under IFRS Standards are determined by the use of quoted market
prices for exchange-quoted investments or by using quotations from independent third parties, such as brokers and pricing services or by using
appropriate valuation techniques. Climate change does not directly impact fair values particularly where these are built on observable inputs (ie
level 1 and level 2), which represent the majority of the Group’s financial instruments as discussed below.
The estimated fair value of derivative financial instruments reflects the estimated amount the Group would receive or pay in an arm’s-length
transaction. This amount is determined using quoted prices if exchange listed, quotations from independent third parties or valued internally
using standard market practices.
Valuation approach for level 2 fair valued assets and liabilities
A significant proportion of the Group’s level 2 assets are private holdings, structured securities and other national and non-national government
debt securities that are valued using observable inputs. These assets, in line with market practice, are generally valued using a designated
independent pricing service or quote from third-party brokers. These valuations are subject to a number of monitoring controls, such as
comparison to multiple pricing sources where available, monthly price variances, stale price reviews and variance analysis on prices achieved on
subsequent trades.
When prices are not available from pricing services, quotes are sourced directly from brokers. Prudential seeks to obtain a number of quotes from
different brokers so as to obtain the most comprehensive information available on their executability. The selected quote is the one which best
represents an executable quote for the security at the measurement date.
Generally, no adjustment is made to the prices obtained from independent third parties. Adjustments are made in only limited circumstances,
where it is determined that the third-party valuations obtained do not reflect fair value (eg either because the value is stale and/or the values are
extremely diverse in range). Securities valued in such manner are classified as level 3 where these significant inputs are not based on observable
market data.
Valuation approach for level 3 fair valued assets and liabilities
Investments valued using valuation techniques include financial investments which, by their nature, do not have an externally quoted price based
on regular trades and financial investments for which markets are no longer active as a result of market conditions, eg market illiquidity. Level 3
assets of the Group consist primarily of property, infrastructure, private credit and private equity funds held by the participating funds and are
externally valued using the net asset value of the invested entities.
The Group’s valuation policies, procedures and analyses for instruments categorised as level 3 are overseen by business unit committees as part
of the Group’s wider financial reporting governance processes. The procedures undertaken include approval of valuation methodologies,
verification processes and resolution of significant or complex valuation issues. In addition, the Group has minimum standards for independent
price verification to ensure valuation accuracy is regularly independently verified. Adherence to this policy is monitored across the business units.
282 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
C2.2 Fair value measurement hierarchy
(a) Assets and liabilities at fair value
All of the Group’s financial instruments held at fair value are classified as fair value through profit or loss (FVTPL) at 31 December 2025 and
measured on a recurring basis.
The table below shows the assets and liabilities carried at fair value on a recurring basis analysed by level of the IFRS 13 ‘Fair Value
Measurement’ defined fair value hierarchy. This hierarchy is based on the inputs to the fair value measurement and reflects the lowest level input
that is significant to that measurement.
Financial instruments at fair value
31 Dec 2025 $m
Level 1
Level 2
Level 3
Quoted prices
(unadjusted) in
active markets
Valuation based
on significant
observable
market inputs
Valuation based
on significant
unobservable
market inputs
Total
note (iii)
Loans note (iv)
344
344
Equity securities and holdings in collective investment schemes
78,744
5,537
5,277
89,558
Debt securities note (i)
70,327
21,622
102
92,051
Derivative assets
171
450
621
Derivative liabilities
(440)
(1,142)
(1,582)
Total financial investments, net of derivative liabilities
148,802
26,811
5,379
180,992
Investment contract liabilities without DPF note (ii)
(715)
(715)
Net asset value attributable to unit holders of consolidated investment funds
(2,263)
(2,263)
Total financial instruments at fair value
146,539
26,096
5,379
178,014
Percentage of total (%)
82%
15%
3%
100%
31 Dec 2024 $m
Level 1
Level 2
Level 3
Quoted prices
(unadjusted) in
active markets
Valuation based
on significant
observable
market inputs
Valuation based
on significant
unobservable
market inputs
Total
note (iii)
Loans note (iv)
364
364
Equity securities and holdings in collective investment schemes
72,574
5,311
3,117
81,002
Debt securities note (i)
56,147
17,620
37
73,804
Derivative assets
17
378
395
Derivative liabilities
(493)
(1,124)
(1,617)
Total financial investments, net of derivative liabilities
128,245
22,549
3,154
153,948
Investment contract liabilities without DPF note (ii)
(748)
(748)
Net asset value attributable to unit holders of consolidated investment funds
(2,679)
(2,679)
Total financial instruments at fair value
125,566
21,801
3,154
150,521
Percentage of total (%)
83%
15%
2%
100%
Notes
(i) Of the total level 2 debt securities of $21,622 million at 31 December 2025 (31 December 2024: $17,620 million), $7 million (31 December 2024: $12 million) are valued
internally. Internal valuations are inherently more subjective than external valuations.
(ii) Investment contract liabilities without DPF are not quoted in an active market and do not have readily available published prices. Their fair values are determined using
valuation techniques with all significant inputs used in the valuation being observable. Therefore, these investment contract liabilities are classified in level 2.
(iii) At 31 December 2025, the Group held $5,379 million (31 December 2024: $3,154 million) of net financial instruments at fair value within level 3. This represents 3 per
cent (31 December 2024: 2 per cent) of the total fair valued financial assets, net of financial liabilities and comprises the following:
Equity securities and holdings in collective investment schemes of $5,277 million (31 December 2024: $3,117 million) consisting primarily of property, infrastructure,
private credit and private equity funds, which are externally valued using the net asset value of the invested funds; and
Debt securities of $102 million (31 December 2024: $37 million).
Of the net financial instruments of $5,379 million (31 December 2024: $3,154 million) referred to above:
A net asset of $5,266 million (31 December 2024: $3,088 million) is held by the Group’s participating and unit-linked funds and therefore shareholders’ profit and
equity are not immediately impacted by movements in the valuation of these financial instruments; and
The remaining level 3 investments comprise a net asset of $113 million (31 December 2024: $66 million), which are primarily externally valued. If the value of all
these level 3 financial instruments decreased by 10 per cent, the change in valuation would be $(11) million (31 December 2024: $(7) million), which would reduce
shareholders’ equity by this amount before tax.
(iv) Of the Group’s financial assets and financial liabilities at 31 December 2025, only loans contain more than one asset classification. The loans carried at amortised cost
and their fair value are provided in note (c) below.
283 Prudential plc Annual Report 2025
Transfers into and transfers out of levels
The Group’s policy is to recognise transfers into and out of levels as of the end of each reporting period except for material transfers that are
recognised as of the date of the event or change in circumstances that caused the transfer. Transfers are deemed to have occurred when there is
a material change in the observed valuation inputs or a change in the level of trading activities of the securities.
During 2025, the transfers between levels within the portfolios were primarily transfers from level 1 to level 2 of $1,497 million (2024:
$940 million) and transfers from level 2 to level 1 of $1,416 million (2024: $2,007 million). These transfers primarily reflect the change in the
observed valuation inputs of equity securities and debt securities and, in certain cases, the change in the level of trading activities of the
securities. There were no transfers into level 3 and a small transfer from Level 3 into level 1 as shown in the table below.
Reconciliation of movements in level 3 assets and liabilities measured at fair value
The following table reconciles the value of level 3 fair valued assets and liabilities at the beginning of the year to that presented at the end of the
year.
Total investment return recorded in the income statement represents interest and dividend income, realised gains and losses, unrealised gains
and losses on the assets classified at FVTPL and foreign exchange movements on an individual entity’s overseas investments. Total gains and
losses recorded in other comprehensive income comprises the translation of investments into the Group's presentation currency of USD.
31 Dec 2025 $m
Equity securities and
holdings in collective
investment schemes
Debt
securities
Group total
Balance at 1 Jan
3,117
37
3,154
Total gain in income statement note
118
2
120
Exchange differences recorded in other comprehensive income
47
4
51
Purchases and other additions
2,376
60
2,436
Sales, maturities and capital distribution
(367)
(1)
(368)
Transfers out of Level 3
(14)
(14)
Balance at 31 Dec
5,277
102
5,379
31 Dec 2024 $m
Equity securities and
holdings in collective
investment schemes
Debt
securities
Group total
Balance at 1 Jan
2,864
40
2,904
Total gain in income statement note
219
3
222
Exchange differences recorded in other comprehensive income
(31)
(1)
(32)
Purchases and other additions
462
2
464
Sales, maturities and capital distribution
(397)
(7)
(404)
Balance at 31 Dec
3,117
37
3,154
Note
Of the total net gain in the income statement of $120 million at 2025 (2024: $222 million), $121 million (2024: $(143) million) relates to unrealised gains (losses) on
financial instruments still held at the end of the year, which can be analysed as follows:
2025 $m
2024 $m
Equity securities and holdings in collective investment schemes
119
(146)
Debt securities
2
3
Net unrealised gains (losses) on financial instruments still held at the end of the year
121
(143)
284 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
(b) Assets and liabilities carried at amortised cost and their fair value
The table below shows the financial assets and liabilities carried at amortised cost on the statement of financial position and their fair value.
Deposits, cash and cash equivalents, accrued investment income, other debtors, accruals, deferred income and other creditors are excluded from
the analysis below, as these are carried at amortised cost which approximates fair value.
31 Dec 2025 $m
31 Dec 2024 $m
Carrying
value
Fair
value
Carrying
value
Fair
value
Financial assets
Loans note (i)
207
260
153
163
Financial liabilities
Core structural borrowings of shareholder-financed businesses note (ii)
(4,459)
(4,402)
(3,925)
(3,694)
Operational borrowings (excluding lease liabilities) note (i)
(521)
(521)
(540)
(540)
Obligations under funding, securities lending and sale and repurchase
agreements note (i)
(745)
(745)
(272)
(272)
Net financial liabilities at amortised cost note (iii)
(5,518)
(5,408)
(4,584)
(4,343)
Notes
(i) The fair value of loans, operational borrowings (excluding lease liabilities) and obligations under funding, securities lending and sale and repurchase agreements
has been estimated from the discounted cash flows expected to be received or paid.
(ii) The fair value of the subordinated and senior debt issued by the Group is determined using quoted prices from independent third parties.
(iii) All financial assets and liabilities in the table above have been classified within level 2 at 31 December 2025 and 2024, reflecting the observability of the inputs
used to derive their fair value.
C2.3 Additional information on financial instruments
(a) Financial assets and liabilities by IFRS 9 category
The following table presents measurement categories under IFRS 9 for each class of the Group’s financial assets and financial liabilities as shown
on the Consolidated statement of financial position as at 31 December 2025 and 2024.
Financial instruments
Classification under IFRS 9
Financial assets
Loans
Amortised cost (31 Dec 2025: $207 million; 31 Dec 2024: $153 million)
Mandatorily at FVTPL (31 Dec 2025: $344 million; 31 Dec 2024:
$364 million)
Equity securities and portfolio holdings in collective investment
schemes
Mandatorily at FVTPL
Debt securities
Mandatorily at FVTPL
Derivative assets
Mandatorily at FVTPL
Accrued investment income
Amortised cost
Deposits
Amortised cost
Cash and cash equivalents
Amortised cost
Other debtors
Amortised cost
Financial liabilities
Investment contract liabilities without DPF
Mandatorily at FVTPL
Derivative liabilities
Mandatorily at FVTPL
Core structural borrowings of shareholder-financed businesses
Amortised cost
Operational borrowings
Amortised cost
Obligations under funding, securities lending and sale and
repurchase agreements
Amortised cost
Net asset value attributable to unit holders of consolidated
investment funds note
Designated at FVTPL
Other liabilities
Amortised cost
Note
Net asset value attributable to unit holders of consolidated investment funds represents the interests of investors other than the Group in the investment funds that the
Group is deemed to control and therefore treated as a subsidiary and consolidated in the Group financial statements. The Group has designated Net asset value
attributable to unit holders of consolidated investment funds as financial liabilities measured at FVTPL to eliminate any accounting mismatch with the underlying
investments of those consolidated investment funds, which are measured at FVTPL.
285 Prudential plc Annual Report 2025
(b) Financial risk
Liquidity analysis
The vast majority of the Group’s financial assets are held to back the Group’s policyholder liabilities. Although asset/liability matching is an
important component of managing policyholder liabilities (both those classified as insurance and those classified as investments), this profile is
mainly relevant for managing market risk rather than liquidity risk. Within each business unit, this asset/liability matching is performed on a
portfolio-by-portfolio basis. In terms of liquidity risk, a large proportion of the policyholder liabilities contain discretionary surrender values or
surrender charges, meaning that many of the Group’s liabilities are expected to be held for the long term. Much of the Group’s investment
portfolios are in marketable securities, which can therefore be converted quickly to liquid assets. For the reasons provided above, an analysis of
the Group’s assets by contractual maturity is not considered meaningful to evaluate the nature and extent of the Group’s liquidity risk.
Contractual maturities of financial liabilities on an undiscounted cash flow basis
The following table sets out the contractual maturities for applicable classes of financial liabilities, excluding derivative liabilities that are
separately presented. The financial liabilities are included in the column relating to the contractual maturities of the undiscounted cash flows
(including contractual interest payments on debt with a stated maturity) based on the earliest period in which the Group can be required to pay
assuming conditions are consistent with those of year end. For investment contracts without DPF, the maturity profile is based on undiscounted
cash flow projections of expected benefit payments relative to the carrying value.
31 Dec 2025 $m
Total
carrying
value
Contractual maturity profile for financial liabilities
1 year
or less
1-2
years
2-5
years
5-10
years
10-15
years
15-20
years
Over 20
years
No stated
maturity
Total
undiscounted
cash flows
Investment contracts without DPF note
715
12
19
96
84
18
7
4
480
720
Core structural borrowings of
shareholder-financed businesses
4,459
147
148
724
3,610
750
5,379
Lease liabilities under IFRS 16
310
96
73
111
97
5
382
Other operational borrowings
521
521
521
Obligations under funding, securities
lending and sale and repurchase
agreements
745
745
745
Accruals, deferred income and other
liabilities
2,731
2,466
288
2,754
Net asset value attributable to unit
holders of consolidated investment
funds
2,263
2,263
2,263
Total non-derivative financial
liabilities
11,744
6,250
240
931
3,791
23
7
4
1,518
12,764
31 Dec 2024 $m
Total
carrying
value
Contractual maturity profile for financial liabilities
1 year
or less
1-2
years
2-5
years
5-10
years
10-15
years
15-20
years
Over 20
years
No stated
maturity
Total
undiscounted
cash flows
Investment contracts without DPF note
748
186
9
69
114
19
7
4
360
768
Core structural borrowings of
shareholder-financed businesses
3,925
125
125
678
3,111
750
4,789
Lease liabilities under IFRS 16
257
84
71
111
18
284
Other operational borrowings
540
540
540
Obligations under funding, securities
lending and sale and repurchase
agreements
272
272
272
Accruals, deferred income and other
liabilities
2,848
2,641
265
2,906
Net asset value attributable to unit
holders of consolidated investment
funds
2,679
2,679
2,679
Total non-derivative financial
liabilities
11,269
6,527
205
858
3,243
19
7
4
1,375
12,238
Note
The undiscounted cash flows of investment contracts without DPF included under the 'No stated maturity' category in the maturity profile shown above are mostly
repayable on demand due to most of these investment contracts having options to surrender early, though often subject to surrender or other charges, therefore, these
options are unlikely to be exercised in practice.
286 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
Maturity analysis of derivatives
The following table shows the carrying value of the gross and net derivative positions.
Carrying value of net derivatives $m
Derivative
assets
Derivative
liabilities
Net
derivative
position
31 Dec 2025
621
(1,582)
(961)
31 Dec 2024
395
(1,617)
(1,222)
All net derivatives are carried at fair value and are considered to be due within one year or less, representing the basis on which they are
managed (ie to manage principally asset or liability value exposures). The Group has no cash flow hedges and, in general, contractual maturities
are not considered essential for an understanding of the timing of the cash flows for these instruments.
Credit risk
The Group’s maximum exposure to credit risk of financial instruments before any allowance for collateral or allocation of losses to policyholders
is represented by the carrying value of financial instruments on the balance sheet that have exposures to credit risk comprising cash and cash
equivalents, deposits, debt securities, loans and derivative assets, accrued investment income and other debtors. Further details of collateral in
place in relation to derivatives, securities lending, repurchase and reverse repurchase agreements and other transactions are provided in note (c)
below. The Group’s exposure to credit risk is further discussed in the Risk review report.
The majority of the Group’s financial instruments are carried at FVTPL. The total value of assets held at amortised cost is $16,047 million
(31 December 2024: $13,603 million), comprising primarily cash and cash equivalents, deposits and accrued investment income where the credit
risk is considered to be low by nature. There are no material expected credit losses recognised on these assets. At 31 December 2025, there are
immaterial amounts that are past their due date totalling $5 million (31 December 2024: $4 million).
In addition, the Group did not take possession of any other collateral held as security in both years.
Foreign exchange risk
The Group is exposed to exchange gains and losses on financial assets and liabilities held by the Group's business units in a currency other than
the functional currency of the relevant business units or the currency to which the functional currency is pegged (eg financial assets and liabilities
of USD-denominated business in Hong Kong). The exchange risks inherent in these exposures are mitigated through the use of derivatives,
mainly forward currency contracts and currency swaps as described in note (c) below.
The exchange gains (losses) on financial instruments, recognised in the income statement in 2025, except for those arising on financial
instruments measured at FVTPL, is $(22) million (2024: $(28) million).
(c) Derivatives and hedging
Derivative financial instruments are used to reduce or manage investment, interest rate and currency exposures to facilitate efficient portfolio
management and for investment purposes.
The Group does not regularly seek to apply fair value or cash flow hedging treatment under IFRS 9. The Group has no fair value or cash flow
hedges under IFRS 9 at 31 December 2025 and 2024, respectively. All derivatives that are not designated as hedging instruments are carried at
fair value, with movements in fair value being recorded in the income statement. In 2025, the Group designated the SGD-denominated core
structural borrowing as net investment hedge of the currency risk related to the Group’s investment in the Singapore business and the carrying
value is shown in note C5.1. During the year ended 31 December 2025, a loss of $(1) million on the translation of this borrowing was recognised
in other comprehensive income to offset an equal movement on translation of the hedged portion of the net investments in the Singapore
business operations. This net investment hedge was 100 per cent effective. The total accumulated balance in relation to this net investment
hedge recognised in the translation reserve within equity as at 31 December 2025 was a charge of $(1) million.
Derivatives held and their purpose
The Group enters into a variety of exchange traded and over-the-counter derivative financial instruments, including futures, forwards, options,
and swaps.
All over-the-counter derivative transactions are conducted under standardised ISDA (International Swaps and Derivatives Association Inc) master
agreements. Collateral agreements are generally in place between the individual entities and relevant counterparties under these market master
agreements. The collateral management for these transactions is conducted under the usual and customary terms and conditions set out in the
Credit Support Annex to the ISDA master agreement where applicable.
Derivatives are used for efficient portfolio management to obtain cost effective management of exposure to various markets in accordance with
the Group’s investment strategies and to manage exposure to interest rate, currency, credit and other business risks. The Group also uses interest
rate derivatives to reduce exposure to interest rate volatility.
(d) Derecognition, collateral and offsetting
Derecognition of financial assets and liabilities
The Group’s policy is to derecognise financial assets when it is deemed that substantially all the risks and rewards of ownership have been
transferred.
The Group derecognises financial liabilities only when the obligation specified in the contract is discharged, cancelled or has expired.
287 Prudential plc Annual Report 2025
Reverse repurchase agreements
The Group is party to various reverse repurchase agreements under which securities are purchased from third parties with an obligation to resell
the securities. The securities are not recognised as investments in the statement of financial position but the right to receive the cash paid is
recognised as deposits.
At 31 December 2025 , the fair value of the collateral held in respect of reverse repurchase agreements, represented by the purchased securities,
was $1,579 million (31 December 2024: $2,871 million).
Securities lending and repurchase agreements
The Group is also party to various securities lending agreements (including repurchase agreements) under which securities are loaned to third
parties on a short-term basis. The loaned securities are not derecognised; rather, they continue to be recognised within the appropriate
investment classification. To the extent cash collateral is received it is recognised on the statement of financial position with the obligation to
repay the cash paid recognised as a liability. Other collateral is not recognised.
At 31 December 2025, the Group had $1,798 million (31 December 2024: $1,565 million) of lent securities and assets subject to repurchase
agreements. The cash and securities collateral held or pledged under such agreements were $1,928 million (31 December 2024: $1,686 million).
Collateral and pledges under derivative transactions
At 31 December 2025, the Group had pledged $1,271 million (31 December 2024: $1,527 million) for liabilities and held collateral of $316
million (31 December 2024: $280 million) for assets in respect of derivative transactions. These transactions are conducted under terms that are
usual and customary to collateralised transactions including, where relevant, standard securities lending and repurchase agreements.
The Group has entered into collateral arrangements in relation to derivative transactions, which permit sale or re-pledging of underlying
collateral. The Group has not sold any non-cash collateral held or re-pledged any non-cash collateral.
Offsetting assets and liabilities
The Group’s derivative instruments, repurchase agreements and securities lending agreements are subject to master netting arrangements and
collateral arrangements. A master netting arrangement with a counterparty creates a right of offset for amounts due to and due from that same
counterparty that is enforceable in the event of a default or bankruptcy. The Group recognises amounts subject to master netting arrangements
on a gross basis within the consolidated balance sheets.
The following tables present the gross and net information about the Group’s financial instruments subject to master netting arrangements:
31 Dec 2025 $m
Gross amount
included in the
balance sheet
Related amounts not offset in the balance sheet
Net amount
included in the
balance sheet
Financial
instruments
Cash collateral
Securities
collateral
note (i)
note (ii)
note (iii)
note (iv)
Derivative assets
611
(270)
(298)
43
Reverse repurchase agreements
1,579
(1,579)
Total financial assets
2,190
(270)
(298)
(1,579)
43
Derivative liabilities
(1,566)
270
559
681
(56)
Securities lending and repurchase agreements
(745)
40
704
(1)
Total financial liabilities
(2,311)
270
599
1,385
(57)
31 Dec 2024 $m
Gross amount
included in the
balance sheet
Related amounts not offset in the balance sheet
Net amount
included in the
balance sheet
Financial
instruments
Cash collateral
Securities
collateral
note (i)
note (ii)
note (iii)
note (iv)
Derivative assets
376
(106)
(267)
3
Reverse repurchase agreements
2,868
(2,868)
Total financial assets
3,244
(106)
(267)
(2,868)
3
Derivative liabilities
(1,597)
106
512
927
(52)
Securities lending and repurchase agreements
(272)
43
228
(1)
Total financial liabilities
(1,869)
106
555
1,155
(53)
Notes
(i) The Group has not offset any of the amounts included in the balance sheet.
(ii) Represents the amount that could be offset under master netting or similar arrangements where the Group does not satisfy the full criteria to offset in the balance
sheet.
(iii) Excludes initial margin amounts for exchange-traded derivatives.
(iv) In the tables above, the amounts of assets or liabilities included in the balance sheet would be offset first by financial instruments that have the right of offset
under master netting or similar arrangements with any remaining amount reduced by the amount of cash and securities collateral. The actual amount of collateral
may be greater than amounts presented in the tables.
288 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
C3 Insurance and reinsurance contracts
Portfolios of insurance contracts that are assets and those that are liabilities, and portfolios of reinsurance contracts that are assets and those
that are liabilities, are presented separately in the statement of financial position. Any assets or liabilities recognised for cash flows arising before
the recognition of the related group of contracts (including any assets for insurance acquisition cash flows) are included in the carrying amount
of the related portfolios of contracts.
The amounts recorded in the balance sheet as insurance and reinsurance contract asset and liabilities are set out in the table below (on the left-
hand side), broken out into their component parts. Additionally, presented on the right-hand side are the same amounts but including the
Group’s share of the relevant amounts of its joint venture and associates, which are equity accounted for on the statement of financial position
and hence all assets and liabilities of those businesses are included in a separate line.
Management believes that the movement in the CSM is a key driver for understanding changes in profitability from period to period and as the
Group’s share of the results of the joint ventures and associates are included in the Group’s adjusted operating and total profit, it is relevant to
understand the movement in insurance assets and liabilities including those entities too.
Therefore, note C3 comprises:
Note C3.1, which sets out the components of assets and liabilities as described above. It also provides adjusted total comprehensive equity,
which includes the CSM net of tax and other adjustments, that management believes is a better measure of value than IFRS shareholders’
equity alone as it includes the Group’s future expected profits, based on assumptions at 31 December, on policies that are in-force at the
balance sheet date.
Note C3.2, which contains the required IFRS 17 disclosures on how certain insurance and reinsurance contract balances have moved during
the year, including an analysis of the movement of CSM by transition type. These exclude balances of joint ventures and associate.
Note C3.3 includes the disclosures in C3.2 which management believes would be helpful to show on a basis that includes the Group’s share of
joint ventures and associates, together with a further breakdown of the movement in insurance and reinsurance contract balances by
segment. The difference in most cases between the notes in C3.2 and C3.3 is solely the addition of the amounts of joint ventures and
associate and so no explicit reconciliation has been provided to bridge between the two.
C3.1 Group overview
(a) Analysis of Group insurance and reinsurance contract assets and liabilities
The table below provides an analysis of the portfolio of insurance and reinsurance (RI) contract assets and liabilities held on the Group’s
statement of financial position. 
Excluding JVs and associates $m
Including JVs and associates $m note (i)
(Assets)
Liabilities
Net liabilities (assets)
(Assets)
Liabilities
Net liabilities (assets)
Insurance
RI
Insurance
RI
Insurance
RI
Insurance
RI
Insurance
RI
Insurance
RI
note (ii)
note (ii)
As at 31 Dec 2025
Best estimate liabilities (BEL)
(5,326)
(2,575)
152,016
562
146,690
(2,013)
(5,610)
(2,817)
174,675
618
169,065
(2,199)
Risk adjustment for non-
financial risk (RA)
894
(171)
1,906
(38)
2,800
(209)
909
(237)
2,223
(42)
3,132
(279)
Contractual service margin
(CSM)
2,664
(660)
20,576
116
23,240
(544)
2,834
(510)
22,584
97
25,418
(413)
Insurance contract balances notes
C3.2 C3.3
(1,768)
(3,406)
174,498
640
172,730
(2,766)
(1,867)
(3,564)
199,482
673
197,615
(2,891)
Assets for insurance acquisition
cash flows
(48)
(48)
(48)
(48)
Insurance and reinsurance
contract liabilities (assets)
(1,816)
(3,406)
174,498
640
172,682
(2,766)
(1,915)
(3,564)
199,482
673
197,567
(2,891)
As at 31 Dec 2024
Best estimate liabilities (BEL)
(4,566)
(2,624)
127,942
423
123,376
(2,201)
(4,799)
(2,783)
148,867
461
144,068
(2,322)
Risk adjustment for non-
financial risk (RA)
791
(99)
1,655
(44)
2,446
(143)
803
(128)
1,940
(47)
2,743
(175)
Contractual service margin
(CSM)
2,462
(667)
17,968
157
20,430
(510)
2,599
(645)
19,862
144
22,461
(501)
Insurance contract balances notes
C3.2 C3.3
(1,313)
(3,390)
147,565
536
146,252
(2,854)
(1,397)
(3,556)
170,669
558
169,272
(2,998)
Assets for insurance acquisition
cash flows
(32)
1
(31)
(32)
1
(31)
Insurance and reinsurance
contract liabilities (assets)
(1,345)
(3,390)
147,566
536
146,221
(2,854)
(1,429)
(3,556)
170,670
558
169,241
(2,998)
Notes
(i) The Group’s investments in joint ventures and associates are accounted for using the equity method. The Group’s share of insurance and reinsurance contract liabilities
and assets as shown above relate to the life business of Mainland China, India and Takaful business in Malaysia.
(ii) At 31 December 2025 and 2024, the Group’s exposure to credit risk arising from insurance contracts issued is not material to the Group as premiums receivable from an
individual party (policyholders and intermediaries) is not material to the Group.
289 Prudential plc Annual Report 2025
Adjusted total comprehensive equity
Excluding
JVs and
associates
Group’s share
related to
JVs and
associates
Including
JVs and
associates
$m
$m
$m
As at 31 Dec 2025
Shareholders’ equity
17,354
2,763
20,117
CSM, net of reinsurance
22,696
2,309
25,005
Remove: CSM asset attaching to reinsurance contracts wholly attributable to policyholders
871
871
Remove: CSM, net of reinsurance, attributable to non-controlling interests
(1,072)
(1,072)
Shareholders’ CSM, net of reinsurance
22,495
2,309
24,804
Less: Related tax adjustments
(2,316)
(537)
(2,853)
Adjusted total comprehensive equity
37,533
4,535
42,068
As at 31 Dec 2024
Shareholders’ equity
15,080
2,412
17,492
CSM, net of reinsurance
19,920
2,040
21,960
Remove: CSM asset attaching to reinsurance contracts wholly attributable to policyholders
789
789
Remove: CSM, net of reinsurance, attributable to non-controlling interests
(977)
(977)
Shareholders’ CSM, net of reinsurance
19,732
2,040
21,772
Less: Related tax adjustments
(2,134)
(470)
(2,604)
Adjusted total comprehensive equity
32,678
3,982
36,660
290 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
C3.2 Analysis of movements in insurance and reinsurance contract balances (excluding JVs and associates)
(a) Analysis of movements in insurance and reinsurance contract balances by measurement component
An analysis of movements in insurance and reinsurance contract balances by measurement component and excluding the Group’s share of
insurance and reinsurance contract liabilities and assets relate to the life JVs and associates is set out below:
Excluding JVs and associates
2025 $m
Insurance
Reinsurance
BEL
RA
CSM
Total
BEL
RA
CSM
Total
note (b)
note (b)
Opening assets
(4,566)
791
2,462
(1,313)
(2,624)
(99)
(667)
(3,390)
Opening liabilities
127,942
1,655
17,968
147,565
423
(44)
157
536
Net liabilities (assets) at 1 Jan
123,376
2,446
20,430
146,252
(2,201)
(143)
(510)
(2,854)
Changes that relate to future service
Changes in estimates that adjust the CSM
(2,038)
83
1,955
89
(42)
(47)
Changes in estimates that result in losses or reversal
of losses on onerous contracts
7
4
11
(11)
(11)
New contracts in the year
(2,770)
309
2,473
12
85
(16)
(71)
(2)
(4,801)
396
4,428
23
163
(58)
(118)
(13)
Changes that relate to current service
Release of CSM to profit or loss
(2,438)
(2,438)
102
102
Release of risk adjustment to profit or loss
(272)
(272)
19
19
Experience adjustments
(145)
(145)
140
140
(145)
(272)
(2,438)
(2,855)
140
19
102
261
Changes that relate to past service
Adjustments to assets and liabilities for incurred
claims
(4)
(4)
(35)
(1)
(36)
Insurance service result
(4,950)
124
1,990
(2,836)
268
(40)
(16)
212
Net finance (income) expense
Accretion of interest on GMM contracts note (i)
(4)
45
296
337
(114)
(7)
(30)
(151)
Other net finance (income) expense
14,215
99
(39)
14,275
331
(17)
(4)
310
14,211
144
257
14,612
217
(24)
(34)
159
Total amount recognised in income statement
9,261
268
2,247
11,776
485
(64)
(50)
371
Effect of movements in exchange rates
3,287
86
563
3,936
(59)
(2)
16
(45)
Total amount recognised in comprehensive income
12,548
354
2,810
15,712
426
(66)
(34)
326
Cash flows
Premiums received net of ceding commissions paid
28,059
28,059
(1,403)
(1,403)
Insurance acquisition cash flows
(5,004)
(5,004)
Claims and other insurance service expenses net of
recoveries from reinsurance received note (ii)
(12,167)
(12,167)
1,165
1,165
Total cash flows
10,888
10,888
(238)
(238)
Other changes note (iii)
(122)
(122)
Closing assets
(5,326)
894
2,664
(1,768)
(2,575)
(171)
(660)
(3,406)
Closing liabilities
152,016
1,906
20,576
174,498
562
(38)
116
640
Net liabilities (assets) at 31 Dec
146,690
2,800
23,240
172,730
(2,013)
(209)
(544)
(2,766)
291 Prudential plc Annual Report 2025
Excluding JVs and associates
2024 $m
Insurance
Reinsurance
BEL
RA
CSM
Total
BEL
RA
CSM
Total
note (b)
note (b)
Opening assets
(3,952)
631
2,173
(1,148)
(1,175)
84
(1,335)
(2,426)
Opening liabilities
120,115
1,713
18,011
139,839
1,182
(21)
(10)
1,151
Net liabilities (assets) at 1 Jan
116,163
2,344
20,184
138,691
7
63
(1,345)
(1,275)
Changes that relate to future service
Changes in estimates that adjust the CSM
(178)
25
153
(475)
(216)
691
Changes in estimates that result in losses or reversal
of losses on onerous contracts
100
24
124
49
49
New contracts in the year
(2,709)
315
2,401
7
(10)
(5)
14
(1)
(2,787)
364
2,554
131
(436)
(221)
705
48
Changes that relate to current service
Release of CSM to profit or loss
(2,286)
(2,286)
159
159
Release of risk adjustment to profit or loss
(257)
(257)
16
16
Experience adjustments
(153)
(153)
112
112
(153)
(257)
(2,286)
(2,696)
112
16
159
287
Changes that relate to past service
Adjustments to assets and liabilities for incurred
claims
(34)
4
(30)
(33)
(33)
Insurance service result
(2,974)
111
268
(2,595)
(357)
(205)
864
302
Net finance (income) expense
Accretion of interest on GMM contracts note (i)
(24)
49
270
295
(73)
(6)
(30)
(109)
Other net finance (income) expense
3,849
3
7
3,859
435
5
7
447
3,825
52
277
4,154
362
(1)
(23)
338
Total amount recognised in income statement
851
163
545
1,559
5
(206)
841
640
Effect of movements in exchange rates
(1,423)
(41)
(299)
(1,763)
15
(6)
9
Total amount recognised in comprehensive income
(572)
122
246
(204)
20
(206)
835
649
Cash flows
Premiums received net of ceding commissions paid
24,283
24,283
(2,837)
(2,837)
Insurance acquisition cash flows
(4,798)
(4,798)
Claims and other insurance service expenses net of
recoveries from reinsurance received note (ii)
(11,427)
(11,427)
612
612
Total cash flows
8,058
8,058
(2,225)
(2,225)
Other changes note (iii)
(273)
(20)
(293)
(3)
(3)
Closing assets
(4,566)
791
2,462
(1,313)
(2,624)
(99)
(667)
(3,390)
Closing liabilities
127,942
1,655
17,968
147,565
423
(44)
157
536
Net liabilities (assets) at 31 Dec
123,376
2,446
20,430
146,252
(2,201)
(143)
(510)
(2,854)
Notes
(i) Accretion of interest includes interest on policy loans.
(ii) Including investment component.
(iii) Other changes include movements in insurance contract liabilities arising from adjustments to remove the incurred non-cash expenses (such as depreciation and
amortisation) from insurance contract asset and liability balances. In 2024, Other changes also included the net insurance and reinsurance liabilities of businesses
classified as held for sale.
292 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
(b) CSM transit ion approach
The table below provides an analysis of CSM by transition approach excluding JVs and associates:
Insurance contracts (excluding JVs and associates)
2025 $m
2024 $m
Contracts
under MRA
Contracts
under FVA
Other
contracts*
Total CSM
Contracts
under MRA
Contracts
under FVA
Other
contracts*
Total CSM
Balance at 1 Jan
747
3,271
16,412
20,430
829
3,674
15,681
20,184
Changes that relate to future service
Changes in estimates that adjust the CSM
19
175
1,761
1,955
(11)
162
2
153
New contracts in the year
2,473
2,473
2,401
2,401
19
175
4,234
4,428
(11)
162
2,403
2,554
Changes that relate to current service
Release of CSM to profit or loss
(109)
(375)
(1,954)
(2,438)
(114)
(418)
(1,754)
(2,286)
(90)
(200)
2,280
1,990
(125)
(256)
649
268
Net finance (income) expenses from
insurance contracts
27
3
227
257
35
(60)
302
277
Effect of movements in exchange rates
53
98
412
563
8
(87)
(220)
(299)
Balance at 31 Dec
737
3,172
19,331
23,240
747
3,271
16,412
20,430
* Other contracts represent groups of insurance contracts measured under the full retrospective approach at the transition date, 1 January 2022 and groups of
contracts recognised on or after the transition date.
Reinsurance contracts (excluding JVs and associates)
2025 $m
2024 $m
Contracts
under MRA
Contracts
under FVA
Other
contracts*
Total CSM
Contracts
under MRA
Contracts
under FVA
Other
contracts*
Total CSM
Balance at 1 Jan
(27)
(483)
(510)
(45)
(1,300)
(1,345)
Changes that relate to future service
Changes in estimates that adjust the CSM
(47)
(47)
13
678
691
New contracts in the year
(71)
(71)
14
14
(118)
(118)
13
692
705
Changes that relate to current service
Release of CSM to profit or loss
2
99
102
5
154
159
2
(19)
(16)
18
846
864
Net finance (income) expenses from
reinsurance contracts
(1)
(32)
(34)
(1)
(22)
(23)
Effect of movements in exchange rates
16
16
1
(7)
(6)
Balance at 31 Dec
(26)
(518)
(544)
(27)
(483)
(510)
* Other contracts represent groups of reinsurance contracts measured under the full retrospective approach at the transition date, 1 January 2022 and groups of
contracts recognised on or after the transition date.
293 Prudential plc Annual Report 2025
(c) Analysis of movements in insurance and reinsurance contract balances by remaining coverage and incurred
claims (excluding JVs and associates)
An analysis of movements in insurance and reinsurance contract balances by remaining coverage and incurred claims and excluding JVs and
associates is set out below:
Excluding JVs and associates
2025 $m
Insurance
Reinsurance
Liabilities for remaining
coverage
Liabilities for
incurred
claims
Liabilities for remaining
coverage
Liabilities for
incurred
claims
Excluding
loss
component
Loss
component
Total
Excluding
loss-recovery
component
Loss-
recovery
component
Total
note (i)
note (i)
Opening assets
(1,480)
38
129
(1,313)
(2,783)
(66)
(541)
(3,390)
Opening liabilities
144,561
881
2,123
147,565
542
(20)
14
536
Net liabilities (assets) at 1 Jan
143,081
919
2,252
146,252
(2,241)
(86)
(527)
(2,854)
Insurance revenue
Contracts measured under the modified
retrospective approach
(427)
(427)
Contracts measured under the fair value
approach
(1,106)
(1,106)
Other contracts note (ii)
(9,547)
(9,547)
(11,080)
(11,080)
Insurance service expense
Incurred claims and other directly attributable
expenses
(65)
4,855
4,790
Amortisation of insurance acquisition cash flows
3,435
3,435
Losses or reversal of losses on onerous contracts
23
23
Adjustments to liability for incurred claims
(4)
(4)
3,435
(42)
4,851
8,244
Net (income) expense from reinsurance
contracts held
1,407
(14)
(1,181)
212
Insurance service result
(7,645)
(42)
4,851
(2,836)
1,407
(14)
(1,181)
212
Investment components and premium refunds
(7,799)
7,799
(99)
99
Net finance (income) expenses from insurance
and reinsurance contracts
14,526
25
61
14,612
157
1
1
159
Total amount recognised in income
statement
(918)
(17)
12,711
11,776
1,465
(13)
(1,081)
371
Effect of movement in exchange rates
3,866
12
58
3,936
(42)
(3)
(45)
Total amount recognised in comprehensive
income
2,948
(5)
12,769
15,712
1,423
(13)
(1,084)
326
Cash flows
Premiums received net of ceding commissions
paid
28,059
28,059
(1,403)
(1,403)
Insurance acquisition cash flows
(5,004)
(5,004)
Claims and other insurance service expenses net
of recoveries from reinsurance received note (iii)
(12,167)
(12,167)
1,165
1,165
Total cash flows
23,055
(12,167)
10,888
(1,403)
1,165
(238)
Other changes note (iv)
(73)
(49)
(122)
Closing assets
(2,020)
85
167
(1,768)
(2,842)
(78)
(486)
(3,406)
Closing liabilities
171,031
829
2,638
174,498
621
(21)
40
640
Net liabilities (assets) at 31 Dec
169,011
914
2,805
172,730
(2,221)
(99)
(446)
(2,766)
294 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
Excluding JVs and associates
2024 $m
Insurance
Reinsurance
Liabilities for remaining
coverage
Liabilities for
incurred
claims
Liabilities for remaining
coverage
Liabilities for
incurred
claims
Excluding loss
component
Loss
component
Total
Excluding
loss-recovery
component
Loss-recovery
component
Total
note (i)
note (i)
Opening assets
(1,285)
20
117
(1,148)
(2,023)
(119)
(284)
(2,426)
Opening liabilities
137,019
805
2,015
139,839
1,200
(15)
(34)
1,151
Net liabilities (assets) at 1 Jan
135,734
825
2,132
138,691
(823)
(134)
(318)
(1,275)
Insurance revenue
Contracts measured under the modified
retrospective approach
(415)
(415)
Contracts measured under the fair value
approach
(1,176)
(1,176)
Other contracts note (ii)
(8,767)
(8,767)
(10,358)
(10,358)
Insurance service expense
Incurred claims and other directly attributable
expenses
(46)
4,551
4,505
Amortisation of insurance acquisition cash flows
3,157
3,157
Losses or reversal of losses on onerous contracts
131
131
Adjustments to liability for incurred claims
(30)
(30)
3,157
85
4,521
7,763
Net (income) expense from reinsurance
contracts held
832
48
(578)
302
Insurance service result
(7,201)
85
4,521
(2,595)
832
48
(578)
302
Investment components and premium refunds
(7,008)
7,008
240
(240)
Net finance (income) expenses from insurance
and reinsurance contracts
4,007
47
100
4,154
338
338
Total amount recognised in income
statement
(10,202)
132
11,629
1,559
1,410
48
(818)
640
Effect of movement in exchange rates
(1,695)
(18)
(50)
(1,763)
12
1
(4)
9
Total amount recognised in comprehensive
income
(11,897)
114
11,579
(204)
1,422
49
(822)
649
Cash flows
Premiums received net of ceding commissions
paid
24,283
24,283
(2,837)
(2,837)
Insurance acquisition cash flows
(4,798)
(4,798)
Claims and other insurance service expenses net
of recoveries from reinsurance received note (iii)
(11,427)
(11,427)
612
612
Total cash flows
19,485
(11,427)
8,058
(2,837)
612
(2,225)
Other changes note (iv)
(241)
(20)
(32)
(293)
(4)
1
(3)
Closing assets
(1,480)
38
129
(1,313)
(2,783)
(66)
(541)
(3,390)
Closing liabilities
144,561
881
2,123
147,565
542
(20)
14
536
Net liabilities (assets) at 31 Dec
143,081
919
2,252
146,252
(2,241)
(86)
(527)
(2,854)
Notes
(i) The Group establishes a loss component of the liability for remaining coverage for onerous groups of insurance contracts. The loss component determines the
amounts of fulfilment cash flows that are subsequently presented in profit or loss as reversals of losses on onerous contracts and are excluded from insurance
revenue when they occur.
(ii) Other contracts represent groups of insurance and reinsurance contracts measured under the full retrospective approach at the transition date, 1 January 2022 and
groups of contracts recognised on or after the transition date.
(iii) Including investment component.
(iv) Other changes include adjustments to remove the incurred non-cash expenses (such as depreciation and amortisation) from insurance contract asset and liability
balances. In 2024, Other changes also included the net insurance and reinsurance liabilities of businesses classified as held for sale.
295 Prudential plc Annual Report 2025
(d) Effect of insurance and reinsurance contracts initially recognised in the year
The following tables summarise the effect on the measurement components arising from the initial recognition of insurance and reinsurance
contracts in the year, excluding the effect from the Group’s share of the amounts relating to life JVs and associates.
(i) Insurance contracts
Excluding JVs and associates
2025 $m
2024 $m
Profitable
contracts
issued
Onerous
contracts
issued
Total
Profitable
contracts
issued
Onerous
contracts
issued
Total
Estimate of present value of expected future cash
outflows:
Insurance acquisition cash flows
5,030
95
5,125
4,493
95
4,588
Claims and other directly attributable expenses
21,314
781
22,095
19,655
592
20,247
26,344
876
27,220
24,148
687
24,835
Estimate of present value of expected future cash
inflows
(29,126)
(864)
(29,990)
(26,861)
(683)
(27,544)
Risk adjustment for non-financial risk
309
309
312
3
315
CSM
2,473
2,473
2,401
2,401
Loss recognised on initial recognition
12
12
7
7
(ii) Reinsurance contracts
Excluding JVs and associates
2025 $m
2024 $m
Contracts
initiated without
loss-recovery
component
Contracts
initiated with
loss-recovery
component
Total
Contracts
initiated
without
loss-recovery
component
Contracts
initiated with
loss-recovery
component
Total
Estimate of present value of expected future cash
outflows
1,610
1,610
2,329
2,329
Estimate of present value of expected future cash
inflows
(1,523)
(2)
(1,525)
(2,338)
(1)
(2,339)
Risk adjustment for non-financial risk
(16)
(16)
(5)
(5)
CSM
(71)
(71)
14
14
Profit recognised on initial recognition
(2)
(2)
(1)
(1)
296 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
C3.3 Analysis of movements in insurance and reinsurance contract balances (including JVs and associates)
(a) Analysis of movements in insurance and reinsurance contract balances by measurement component
An analysis of movements in insurance and reinsurance contract balances by measurement component, excluding assets for insurance
acquisition cash flows, and including the Group’s share of insurance and reinsurance contract assets and liabilities related to the life JVs and
associates is set out below:
Including JVs and associates
2025 $m
Insurance
Reinsurance
BEL
RA
CSM
Total
BEL
RA
CSM
Total
note (b)
note (b)
Opening assets
(4,799)
803
2,599
(1,397)
(2,783)
(128)
(645)
(3,556)
Opening liabilities
148,867
1,940
19,862
170,669
461
(47)
144
558
Net liabilities (assets) at 1 Jan
144,068
2,743
22,461
169,272
(2,322)
(175)
(501)
(2,998)
Changes that relate to future service
Changes in estimates that adjust the CSM
(1,960)
91
1,869
104
(46)
(58)
Changes in estimates that result in losses or
reversal of losses on onerous contracts
14
6
20
(14)
(14)
New contracts in the year
(3,084)
350
2,777
43
(6)
(55)
58
(3)
(5,030)
447
4,646
63
84
(101)
(17)
Changes that relate to current service
Release of CSM to profit or loss
(2,656)
(2,656)
102
102
Release of risk adjustment to profit or loss
(307)
(307)
24
24
Experience adjustments
(159)
(159)
148
148
(159)
(307)
(2,656)
(3,122)
148
24
102
274
Changes that relate to past service
Adjustments to assets and liabilities for
incurred claims
(18)
(1)
(19)
(27)
(1)
(28)
Insurance service result
(5,207)
139
1,990
(3,078)
205
(78)
102
229
Net finance (income) expense
Accretion of interest on GMM contracts note (i)
212
54
376
642
(121)
(9)
(28)
(158)
Other net finance (income) expense
15,204
100
(39)
15,265
332
(17)
(4)
311
15,416
154
337
15,907
211
(26)
(32)
153
Total amount recognised in income
statement
10,209
293
2,327
12,829
416
(104)
70
382
Effect of movements in exchange rates
3,681
96
630
4,407
(56)
18
(38)
Total amount recognised in comprehensive
income
13,890
389
2,957
17,236
360
(104)
88
344
Cash flows
Premiums received net of ceding commissions
paid
32,098
32,098
(1,445)
(1,445)
Insurance acquisition cash flows
(5,524)
(5,524)
Claims and other insurance service expenses net
of recoveries from reinsurance received note (ii)
(15,345)
(15,345)
1,208
1,208
Total cash flows
11,229
11,229
(237)
(237)
Other changes note (iii)
(122)
(122)
Closing assets
(5,610)
909
2,834
(1,867)
(2,817)
(237)
(510)
(3,564)
Closing liabilities
174,675
2,223
22,584
199,482
618
(42)
97
673
Net liabilities (assets) at 31 Dec
169,065
3,132
25,418
197,615
(2,199)
(279)
(413)
(2,891)
297 Prudential plc Annual Report 2025
Including JVs and associates
2024 $m
Insurance
Reinsurance
BEL
RA
CSM
Total
BEL
RA
CSM
Total
note (b)
note (b)
Opening assets
(3,998)
630
2,176
(1,192)
(1,315)
67
(1,321)
(2,569)
Opening liabilities
139,673
1,969
20,176
161,818
1,222
(24)
(19)
1,179
Net liabilities (assets) at 1 Jan
135,675
2,599
22,352
160,626
(93)
43
(1,340)
(1,390)
Changes that relate to future service
Changes in estimates that adjust the CSM
(57)
31
26
(473)
(225)
698
Changes in estimates that result in losses or
reversal of losses on onerous contracts
128
29
157
43
43
New contracts in the year
(2,894)
349
2,585
40
(4)
(8)
11
(1)
(2,823)
409
2,611
197
(434)
(233)
709
42
Changes that relate to current service
Release of CSM to profit or loss
(2,511)
(2,511)
159
159
Release of risk adjustment to profit or loss
(287)
(287)
19
19
Experience adjustments
(114)
(114)
116
116
(114)
(287)
(2,511)
(2,912)
116
19
159
294
Changes that relate to past service
Adjustments to assets and liabilities for
incurred claims
(73)
2
(71)
(30)
(30)
Insurance service result
(3,010)
124
100
(2,786)
(348)
(214)
868
306
Net finance (income) expense
Accretion of interest on GMM contracts note (i)
243
56
350
649
(80)
(7)
(29)
(116)
Other net finance (income) expense
5,367
28
7
5,402
432
3
8
443
5,610
84
357
6,051
352
(4)
(21)
327
Total amount recognised in income
statement
2,600
208
457
3,265
4
(218)
847
633
Effect of movements in exchange rates
(2,003)
(44)
(348)
(2,395)
18
(8)
10
Total amount recognised in comprehensive
income
597
164
109
870
22
(218)
839
643
Cash flows
Premiums received net of ceding commissions
paid
27,990
27,990
(2,931)
(2,931)
Insurance acquisition cash flows
(5,226)
(5,226)
Claims and other insurance service expenses net
of recoveries from reinsurance received note (ii)
(14,694)
(14,694)
683
683
Total cash flows
8,070
8,070
(2,248)
(2,248)
Other changes note (iii)
(274)
(20)
(294)
(3)
(3)
Closing assets
(4,799)
803
2,599
(1,397)
(2,783)
(128)
(645)
(3,556)
Closing liabilities
148,867
1,940
19,862
170,669
461
(47)
144
558
Net liabilities (assets) at 31 Dec
144,068
2,743
22,461
169,272
(2,322)
(175)
(501)
(2,998)
Notes
(i) Accretion of interest includes interest on policy loans.
(ii) Including investment component.
(iii) Other changes include movements in insurance contract liabilities arising from adjustments to remove the incurred non-cash expenses (such as depreciation and
amortisation) from insurance contract asset and liability balances. In 2024, Other changes also included the net insurance and reinsurance liabilities of businesses
classified as held for sale.
298 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
(b) Analysis of CSM by transition approach including JVs and associates
Insurance contracts (including JVs and associates)
2025 $m
2024 $m
Contracts
under MRA
Contracts
under FVA
Other
contracts*
Total CSM
Contracts
under MRA
Contracts
under FVA
Other
contracts*
Total CSM
Balance at 1 Jan
1,683
3,690
17,088
22,461
1,922
4,143
16,287
22,352
Changes that relate to future service
Changes in estimates that adjust the CSM
(8)
208
1,669
1,869
(81)
131
(24)
26
New contracts in the year
2,777
2,777
2,585
2,585
(8)
208
4,446
4,646
(81)
131
2,561
2,611
Changes that relate to current service
Release of CSM to profit or loss
(196)
(400)
(2,060)
(2,656)
(209)
(442)
(1,860)
(2,511)
(204)
(192)
2,386
1,990
(290)
(311)
701
100
Net finance (income) expenses from insurance
contracts
62
10
265
337
73
(53)
337
357
Effect of movements in exchange rates
93
123
414
630
(22)
(89)
(237)
(348)
Balance at 31 Dec
1,634
3,631
20,153
25,418
1,683
3,690
17,088
22,461
* Other contracts represent groups of insurance contracts measured under the full retrospective approach at the transition date, 1 January 2022, and groups of
contracts recognised on or after the transition date.
The majority of the CSM on transition on insurance contracts under MRA arises from the Mainland China joint venture, while the majority of the
CSM on transition under FVA arises from the Hong Kong and Singapore businesses.
The transition approach adopted by the Group’s main business segments for the different cohorts of their insurance contracts is summarised in
the table below. The overlap between approaches reflects the fact that the approaches used vary by insurance contract portfolio and year of
issue (cohort).
FRA
MRA
FVA
Cohort
Cohort
Cohort
Mainland China
n/a
2016 – 2021
Pre-2016
Hong Kong
2010 – 2021
n/a
Pre-2010
Singapore
2009 – 2021
n/a
Pre-2009
Malaysia
2010 – 2021
(Unit-linked)
2010 – 2021
(Non-
participating)
2000 – 2009
(Unit-linked)
Pre-1999
(Unit-linked)
Pre-2009
(Non-participating)
Pre-2021
(Other)
Indonesia note (i)
2010 – 2021
2007 – 2009
Pre-2007
Growth markets and other
See note (ii)
See note (ii)
See note (ii)
Notes
(i) The cohorts shown are in respect of Indonesia’s unit-linked portfolios.
(ii) CSM on transition for Growth markets primarily arises from Vietnam, Taiwan and the Philippines. Vietnam has applied the FRA for cohorts from 2013 - 2021 (all
businesses), MRA for cohorts from 2008 - 2012 (Participating only) and FVA for cohorts prior to 2008 (Participating) and prior to 2013 (Non-participating). Taiwan
and the Philippines have applied the FRA for cohorts from 2010 – 2021 and FVA for all cohorts prior to 2010.
299 Prudential plc Annual Report 2025
Reinsurance contracts (including JVs and associates)
2025 $m
2024 $m
Contracts
under MRA
Contracts
under FVA
Other
contracts*
Total CSM
Contracts
under MRA
Contracts
under FVA
Other
contracts*
Total CSM
Balance at 1 Jan
(49)
(452)
(501)
(63)
(1,277)
(1,340)
Changes that relate to future service
Changes in estimates that adjust the CSM
(1)
(57)
(58)
8
690
698
New contracts in the year
58
58
11
11
(1)
1
8
701
709
Changes that relate to current service
Release of CSM to profit or loss
4
98
102
7
152
159
3
99
102
15
853
868
Net finance (income) expenses from reinsurance
contracts
(2)
(30)
(32)
(2)
(19)
(21)
Effect of movements in exchange rates
(1)
19
18
1
(9)
(8)
Balance at 31 Dec
(49)
(364)
(413)
(49)
(452)
(501)
* Other contracts represent groups of reinsurance contracts measured under the full retrospective approach at the transition date, 1 January 2022, and groups of
contracts recognised on or after the transition date.
The CSM on transition on reinsurance contracts held primarily arises from the Hong Kong segment, which has predominantly applied the FRA to
transition reinsurance cohorts from 2010 – 2021 and the FVA for reinsurance cohorts prior to 2010.
(c) Additional analysis of insurance and reinsurance contract balances by segment
The table below provides an analysis of portfolio of insurance and reinsurance contract balances, excluding assets for insurance acquisition cash
flows, by segment. The balances presented include the Group’s share of insurance contract balances relating to the life business of Mainland
China, India and Takaful business in Malaysia, which are accounted for on an equity method in the Consolidated statement of financial position.
Insurance $m
Reinsurance $m
Liabilities (assets)
BEL
RA
CSM
Total
BEL
RA
CSM
Total
As at 31 Dec 2025
Mainland China
15,709
184
1,603
17,496
(85)
(39)
108
(16)
Hong Kong
73,749
836
10,657
85,242
(977)
(142)
(792)
(1,911)
Indonesia
1,805
157
691
2,653
3
(9)
1
(5)
Malaysia
8,328
515
2,330
11,173
10
(14)
19
15
Singapore
42,039
952
5,558
48,549
(1,212)
(17)
284
(945)
Growth markets and other
27,435
488
4,579
32,502
62
(58)
(33)
(29)
Total insurance segments
169,065
3,132
25,418
197,615
(2,199)
(279)
(413)
(2,891)
As at 31 Dec 2024
Mainland China
14,033
168
1,484
15,685
3
(3)
(22)
(22)
Hong Kong
63,056
698
8,840
72,594
(1,220)
(84)
(738)
(2,042)
Indonesia
1,839
189
622
2,650
11
(8)
12
15
Malaysia
7,032
418
2,135
9,585
15
(12)
14
17
Singapore
34,235
815
5,160
40,210
(1,169)
(15)
267
(917)
Growth markets and other
23,873
455
4,220
28,548
38
(53)
(34)
(49)
Total insurance segments
144,068
2,743
22,461
169,272
(2,322)
(175)
(501)
(2,998)
300 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
Summarised movement analysis of insurance and reinsurance contract balances by segment
Insurance $m
Mainland
China
Hong Kong
Indonesia
Malaysia
Singapore
Growth
markets and
other
Total
insurance
segments
Net liabilities (assets) at 1 Jan 2024
14,833
70,073
3,142
8,394
37,419
26,765
160,626
Insurance service result
(104)
(971)
(213)
(290)
(683)
(525)
(2,786)
Net finance (income) expenses from insurance contracts
Accretion of interest on GMM contracts
286
2
48
94
7
212
649
Other net finance expense
811
(1,792)
54
857
3,672
1,800
5,402
1,097
(1,790)
102
951
3,679
2,012
6,051
Total amount recognised in income statement
993
(2,761)
(111)
661
2,996
1,487
3,265
Effect of movements in exchange rates
(439)
376
(134)
252
(1,321)
(1,129)
(2,395)
Total amount recognised in comprehensive income
554
(2,385)
(245)
913
1,675
358
870
Total cash flows
298
4,907
(245)
279
1,170
1,661
8,070
Other changes
(1)
(2)
(1)
(54)
(236)
(294)
Net liabilities (assets) at 31 Dec 2024/1 Jan 2025
15,685
72,594
2,650
9,585
40,210
28,548
169,272
Insurance service result
(117)
(1,148)
(188)
(308)
(688)
(629)
(3,078)
Net finance (income) expenses from insurance contracts
Accretion of interest on GMM contracts
224
(24)
42
112
36
252
642
Other net finance (income) expense
508
8,207
247
375
4,277
1,651
15,265
732
8,183
289
487
4,313
1,903
15,907
Total amount recognised in income statement
615
7,035
101
179
3,625
1,274
12,829
Effect of movements in exchange rates
730
(122)
(92)
1,011
2,536
344
4,407
Total amount recognised in comprehensive income
1,345
6,913
9
1,190
6,161
1,618
17,236
Total cash flows
466
5,736
(6)
397
2,232
2,404
11,229
Other changes
(1)
1
(54)
(68)
(122)
Net liabilities (assets) at 31 Dec 2025
17,496
85,242
2,653
11,173
48,549
32,502
197,615
301 Prudential plc Annual Report 2025
Reinsurance $m
Mainland
China
Hong Kong
Indonesia
Malaysia
Singapore
Growth
markets and
other
Total
insurance
segments
Net liabilities (assets) at 1 Jan 2024
(21)
(1,389)
9
25
6
(20)
(1,390)
Insurance service result
5
279
8
12
(11)
13
306
Net finance (income) expenses from reinsurance
contracts
Accretion of interest on GMM contracts
(1)
(79)
1
(32)
(5)
(116)
Other net finance (income) expense
1
472
(1)
(23)
(6)
443
393
(1)
1
(55)
(11)
327
Total amount recognised in income statement
5
672
7
13
(66)
2
633
Effect of movements in exchange rates
2
(11)
(1)
1
18
1
10
Total amount recognised in comprehensive income
7
661
6
14
(48)
3
643
Total cash flows
(8)
(1,314)
(22)
(875)
(29)
(2,248)
Other changes
(3)
(3)
Net liabilities (assets) at 31 Dec 2024/1 Jan 2025
(22)
(2,042)
15
17
(917)
(49)
(2,998)
Insurance service result
7
182
7
4
(2)
31
229
Net finance (income) expenses from reinsurance
contracts
Accretion of interest on GMM contracts
(1)
(99)
1
2
(55)
(6)
(158)
Other net finance (income) expense
1
259
(6)
47
10
311
160
(5)
2
(8)
4
153
Total amount recognised in income statement
7
342
2
6
(10)
35
382
Effect of movements in exchange rates
(1)
5
(53)
11
(38)
Total amount recognised in comprehensive income
6
347
2
6
(63)
46
344
Total cash flows
(216)
(23)
(8)
35
(25)
(237)
Other changes
1
(1)
Net liabilities (assets) at 31 Dec 2025
(16)
(1,911)
(5)
15
(945)
(29)
(2,891)
302 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
(d) Contractual service margin
The following tables illustrate when the Group expects to recognise the remaining CSM in profit or loss after the reporting date based on the
assumptions and economics in place at the year ends shown. Future new business is excluded.
(i) Insurance contracts – expected recognition of the CSM
31 Dec 2025 $m
Total as reported on the
consolidated statement of
financial position
Group’s share relating to
JVs and associates
Total including Group’s share
relating to
JVs and associates
1 year or less
2,295
213
2,508
After 1 year to 2 years
2,040
185
2,225
After 2 years to 3 years
1,835
160
1,995
After 3 years to 4 years
1,634
140
1,774
After 4 years to 5 years
1,471
124
1,595
After 5 years to 10 years
5,261
444
5,705
After 10 years to 15 years
3,424
303
3,727
After 15 years to 20 years
2,091
211
2,302
After 20 years
3,189
398
3,587
Total insurance CSM
23,240
2,178
25,418
31 Dec 2024 $m
Total as reported on the
consolidated statement of
financial position
Group’s share relating to
JVs and associates
Total including Group’s share
relating to
JVs and associates
1 year or less
2,092
214
2,306
After 1 year to 2 years
1,863
181
2,044
After 2 years to 3 years
1,666
156
1,822
After 3 years to 4 years
1,495
136
1,631
After 4 years to 5 years
1,323
119
1,442
After 5 years to 10 years
4,653
436
5,089
After 10 years to 15 years
2,988
278
3,266
After 15 years to 20 years
1,777
187
1,964
After 20 years
2,573
324
2,897
Total insurance CSM
20,430
2,031
22,461
(ii) Reinsurance contracts – expected recognition of the CSM
31 Dec 2025 $m
Total as reported on the
consolidated statement of
financial position
Group’s share relating to
JVs and associates
Total including Group’s share
relating to
JVs and associates
1 year or less
(65)
7
(58)
After 1 year to 2 years
(56)
7
(49)
After 2 years to 3 years
(50)
6
(44)
After 3 years to 4 years
(47)
6
(41)
After 4 years to 5 years
(43)
6
(37)
After 5 years to 10 years
(128)
23
(105)
After 10 years to 15 years
(58)
16
(42)
After 15 years to 20 years
(36)
20
(16)
After 20 years
(61)
40
(21)
Total reinsurance CSM
(544)
131
(413)
303 Prudential plc Annual Report 2025
31 Dec 2024 $m
Total as reported on the
consolidated statement of
financial position
Group’s share relating to
JVs and associates
Total including Group’s share
relating to
JVs and associates
1 year or less
(55)
(4)
(59)
After 1 year to 2 years
(48)
2
(46)
After 2 years to 3 years
(45)
2
(43)
After 3 years to 4 years
(40)
2
(38)
After 4 years to 5 years
(37)
1
(36)
After 5 years to 10 years
(125)
5
(120)
After 10 years to 15 years
(64)
2
(62)
After 15 years to 20 years
(36)
1
(35)
After 20 years
(60)
(2)
(62)
Total reinsurance CSM
(510)
9
(501)
(e) Maturity analysis of the future cash flows of insurance and reinsurance contract liabilities
The following table shows the maturity profile of the expected future cash flows on a discounted basis (as included in the BEL) relating to
insurance and reinsurance contract liabilities, respectively. The amounts in the table below include the expected amounts payable on demand at
a timing of when they are expected to occur over the outstanding duration of the existing business. At 31 December 2025, the amounts payable
on demand from insurance contracts, excluding JVs and associates, are $136,648 million (31 December 2024: $123,724 million).
(i) Insurance contract liabilities – expected cash flows (discounted)
31 Dec 2025 $m
Total as reported on the
consolidated statement of
financial position
Group’s share relating to
JVs and associates
Total including Group’s share
relating to
JVs and associates
1 year or less
(1,134)
(92)
(1,226)
After 1 year to 2 years
(918)
509
(409)
After 2 years to 3 years
2,096
454
2,550
After 3 years to 4 years
4,286
495
4,781
After 4 years to 5 years
6,279
483
6,762
After 5 years to 10 years
29,121
2,746
31,867
After 10 years to 15 years
27,742
2,832
30,574
After 15 years to 20 years
21,275
2,656
23,931
After 20 years*
63,269
12,576
75,845
Total expected future cash flows from insurance contract
liabilities
152,016
22,659
174,675
31 Dec 2024 $m
Total as reported on the
consolidated statement of
financial position
Group’s share relating to
JVs and associates
Total including Group’s share
relating to
JVs and associates
1 year or less
(2,317)
(178)
(2,495)
After 1 year to 2 years
(910)
439
(471)
After 2 years to 3 years
1,140
943
2,083
After 3 years to 4 years
3,351
683
4,034
After 4 years to 5 years
4,707
772
5,479
After 5 years to 10 years
22,466
2,734
25,200
After 10 years to 15 years
21,715
2,686
24,401
After 15 years to 20 years
18,396
2,159
20,555
After 20 years*
59,394
10,687
70,081
Total expected future cash flows from insurance contract
liabilities
127,942
20,925
148,867
* Including items that have no stated maturity.
304 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
(ii) Reinsurance contract liabilities – expected cash flows (discounted)
31 Dec 2025 $m
Total as reported on the
consolidated statement of
financial position
Group’s share relating to
JVs and associates
Total including Group’s
share relating to
JVs and associates
1 year or less
103
18
121
After 1 year to 2 years
104
(1)
103
After 2 years to 3 years
60
(1)
59
After 3 years to 4 years
51
51
After 4 years to 5 years
45
45
After 5 years to 10 years
111
(1)
110
After 10 years to 15 years
14
1
15
After 15 years to 20 years
(8)
4
(4)
After 20 years
82
36
118
Total expected future cash flows from reinsurance contract
liabilities
562
56
618
31 Dec 2024 $m
Total as reported on the
consolidated statement of
financial position
Group’s share relating to
JVs and associates
Total including Group’s share
relating to
JVs and associates
1 year or less
136
11
147
After 1 year to 2 years
68
(1)
67
After 2 years to 3 years
30
(1)
29
After 3 years to 4 years
4
(1)
3
After 4 years to 5 years
4
(1)
3
After 5 years to 10 years
20
(1)
19
After 10 years to 15 years
8
1
9
After 15 years to 20 years
(6)
3
(3)
After 20 years
159
28
187
Total expected future cash flows from reinsurance contract
liabilities
423
38
461
C3.4 Products and determining contract liabilities
(a) Approach to transition to IFRS 17
Transition refers to the determination of the opening balance sheet for the first year of comparative information presented under IFRS 17 (ie at
1 January 2022). The future cash flows and risk adjustment are measured on a current basis in the same manner as they would be calculated for
subsequent measurement. The key component of transition is therefore the determination of the CSM.
The standard requires IFRS 17 to be applied retrospectively (the 'Full Retrospective Approach') unless impracticable. If a fully retrospective
approach is impracticable there is an option to choose either a Modified Retrospective Approach or a Fair Value Approach. Prudential has
adopted the Modified Retrospective Approach for cohorts of business for which expected cash flows at the date of initial recognition are not
available but where actual historical cash flows are available. If reasonable and supportable information necessary to apply the modified
retrospective approach is not available, the fair value approach must be applied.
The CSM of the groups of insurance contracts transitioned under retrospective approaches (ie full retrospective approach and modified
retrospective approach) has been calculated as if the Group had only prepared annual financial statements before the transition date (ie
transition CSM has been measured using a year-to-date approach).
Full retrospective approach (FRA)
Under the FRA, each group of insurance contracts has been identified, recognised and measured as if IFRS 17 had always applied. The CSM was
calculated at initial recognition of a group of contracts based on the facts and circumstances at that time (ie without use of hindsight). This CSM
was then rolled forward to the transition date in line with the requirements of the standard.
Modified retrospective approach (MRA)
The objective of the MRA is to achieve the closest possible outcome to retrospective application using reasonable and supportable information
without undue cost and effort. A number of specific modifications are permitted under the MRA. The Group has adopted the following
modifications:
To use information at the transition date to identify insurance contract groups;
To use information at the transition date to assess eligibility for the variable fee approach; and
To use information at the transition date to identify discretionary cash flows.
305 Prudential plc Annual Report 2025
General measurement model (GMM)
Under the MRA for GMM business, the cash flows at the date of initial recognition of a group of insurance contracts have been estimated as the
cash flows at the earliest available date (ie the first year when the FRA is practicable, referred to as the 'earlier date'), adjusted by the cash flows
that are known to have occurred between these two dates. A number of further specific modifications are permitted. The Group has adopted the
following modifications:
To estimate the risk adjustment at the date of initial recognition as the risk adjustment at the earlier date adjusted by the expected release of
risk before that date based on the risk adjustment release pattern for similar contracts;
To estimate CSM amortisation in line with run-off of the coverage units; and
If there is a loss component at initial recognition, to estimate the amount allocated to the loss component before the transition date using a
systematic allocation consistent with the modifications adopted above.
Discount rates at the date of initial recognition were determined using observable market data at that date.
Variable fee approach (VFA)
Under the MRA for VFA business, the CSM at the transition date for a group of insurance contracts has been determined as:
The total fair value of the underlying items at that date; minus
The fulfilment cash flows at that date; plus or minus
An adjustment for:
Amounts charged to policyholders before that date;
Amounts paid before that date not varying with underlying items;
The change in the risk adjustment caused by the release from risk before that date; and minus
An estimate of the amounts that would have been recognised in profit or loss for services provided before the transition date by comparing
the remaining coverage units at the transition date with the coverage units provided under the group of contracts before the transition date.
In implementing this approach, the amounts charged to policyholders, the amounts paid not varying with underlying items and coverage units
have been adjusted for the time value of money.
Fair value approach (FVA)
The insurance contracts of the Group under the FVA generally represent groups of contracts that were written many years ago where suitable
historical information required to apply the retrospective transition approaches is no longer practicably available.
Under the FVA, the CSM at the transition date is the difference between the fair value of the insurance contracts, determined in accordance with
IFRS 13 Fair Value Measurement, and the fulfilment cash flows at that date.
IFRS 13 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between
market participants at the measurement date. The fair value of groups of insurance contracts has therefore been interpreted as the
compensation that a market participant would require for taking on the relevant obligation under the contracts.
The fair value has been determined using a cost of capital approach by reference to a quantum of capital required to be held in order to fulfil the
contracts and a required return on that capital. Expected cash flows and the required locked-in capital are projected forward over the duration of
the groups of contracts and discounted at the required rate of return. These calculations are based on the following key assumptions:
The expected cash flows reflect the future cost that a market participant would expect to incur in fulfilling the obligations under the contracts.
The fair value has been based on the same scope of cash flows as are included in the calculation of the best estimate liability. In particular, the
same contract boundaries are assumed in the calculation of the fair value and best estimate liability. However, the measurement of those cash
flows need not be the same.
The required locked-in capital is the level of capital realistically required for a business to operate in the relevant jurisdiction.
The required rate of return is compensation the Group would expect a market participant to require to enter into a transaction to transfer the
liability associated with the insurance contracts at the transition date. This return has been determined using the capital asset pricing model,
including allowance for both financial risk and uncertainty in non-financial risk.
A number of specific modifications are permitted under the FVA. The Group has adopted the following modifications:
To use information at the transition date to identify groups of insurance contracts;
To use information at the transition date to assess eligibility for the VFA;
To use information at the transition date to identify discretionary cash flows;
To use information at the transition date to assess whether a contract meets the definition of an investment contract with DPF; and
To group annual cohorts of business.
306 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
(b) Measurement of insurance and reinsurance contracts
Level of aggregation and initial recognition
Insurance contracts are aggregated into groups for measurement purposes. Groups of insurance contracts are determined by identifying
portfolios of insurance contracts, each comprising contracts subject to similar risks and managed together, and dividing each portfolio into
annual cohorts (ie by year of issue) and each annual cohort into groups based on the profitability of contracts. Portfolios of reinsurance contracts
held are assessed for aggregation separately from portfolios of insurance contracts issued.
When determining 'similar risks' the Group does not divide risks within a contract, eg riders sold under a single contract would not be split by risk
type. The Group have therefore identified three broad categories of risks referred to as 'dominant' risks, namely, protection, investment and to a
less material extent longevity. The requirement 'managed together' is assessed within the geographical boundary of each local business unit.
Each ring-fenced fund is considered to be managed separately.
Under IFRS 17 groups of contracts are measured on initial recognition as the total of:
Fulfilment cash flows, comprising the best estimate of the present value of future cash flows within the contract boundary that are expected to
arise and an explicit risk adjustment for non-financial risk; and
A CSM that represents the deferral of any day-one gains arising on initial recognition.
Day-one losses, any subsequent losses on onerous contracts and reversal of those losses arising from groups of insurance contracts are
recognised directly in the income statement. For groups of reinsurance contracts held, any net gains or losses at initial recognition are recognised
as CSM unless the net cost of purchasing reinsurance relates to past events, in which case such net cost is recognised immediately in the income
statement.
Separating components
A contract has an investment component if there is an amount (which could be zero) that the contract requires the entity to repay to the
policyholder in all circumstances that have commercial substance. The surrender value, net of policy loans (where these exist), is accounted as the
investment component of a contract. Participating and non-participating (such as whole-life and endowment) contracts have explicit surrender
values. There are a relatively small number of products that do not have a surrender value, and the investment components of these contracts
are determined on a case-by-case basis. The non-distinct investment components are excluded from insurance revenue and insurance service
expenses.
At initial recognition, the Group is required to separate the following components and account for them as if they were stand-alone contracts.
Distinct investment components. An investment component is distinct if and only if (a) the insurance and investment components are not
highly interrelated and (b) a contract with equivalent terms is, or could be, sold separately in the same market or jurisdiction.
Embedded derivatives that do not meet the definition of an insurance contract and whose economic characteristics and risks are not closely
related to those of the host contract.
Distinct services other than insurance contract services. A service component is distinct if it is not highly interrelated with the insurance
component and the entity provides no significant service in integrating the service component with the insurance component.
There are no material instances within the Group where distinct investment components, distinct services or embedded derivatives are separated
from insurance contracts.
Asset management services for investments held under an insurance contract are not separated.
Subsequent measurement of CSM
Under IFRS 17 insurance contracts are measured under the GMM, VFA or PAA. The Group predominantly uses the VFA and GMM, depending on
the specific characteristics of the insurance contracts. The Group makes very limited use of the PAA for some small portfolios of short duration
contracts. Reinsurance contracts held are measured under the GMM.
The CSM calculated under the VFA relates to the Group’s with-profits and shareholder-backed participating products and unit-linked products
with a low proportion of protection riders. The CSM calculated under the GMM includes the Group’s non-profit protection products and unit-
linked products with a high proportion of protection riders.
The CSM of each group of contracts is calculated at each reporting date as follows.
The carrying amount of the CSM of contracts measured under the GMM at each reporting date is the carrying amount at the start of the year,
adjusted for: (a) the CSM of any new contracts that are added to the group in the year; (b) interest accreted at locked-in discount rate; (c)
changes in fulfilment cash flows arising from operating assumption changes and variances that relate to future services except for those relating
to onerous contracts; (d) the effect of currency exchange differences on the CSM; and (e) the amount of CSM recognised in profit or loss in the
year based on the coverage units.
The carrying amount of the CSM of contracts measured under the VFA at each reporting date is the carrying amount at the start of the year,
adjusted for: (a) the CSM of any new contracts that are added to the group in the year; (b) the change in the amount of the Group’s share of the
fair value of the underlying items; (c) changes in fulfilment cash flows arising from both operating and economic assumption changes and
variances that relate to future services except for those relating to onerous contracts; (d) the effect of currency exchange differences on the CSM;
and (e) the amount of CSM recognised in profit or loss in the year based on the coverage units.
The table below provides a description of the material features of each of the key products written by the Group, together with the measurement
model used to determine their contract liabilities under IFRS 17.
307 Prudential plc Annual Report 2025
Contract type
Description and material features
Measurement model
With-profits
contracts
(written in Hong
Kong, Singapore
and Malaysia)
Provides savings and/or protection where the basic sum
assured can be enhanced by a profit share (or bonus) from
the underlying fund as determined at the discretion of the
local business unit.
With-profits products often offer a guaranteed maturity or
surrender value. Declared regular bonuses are guaranteed
once vested. Future bonus rates and cash dividends are not
guaranteed. Market value adjustments and surrender
charges are used for certain products where the law
permits such adjustments. Guarantees are predominantly
supported by the segregated funds and their estates.
Additional health and protection benefits can be provided
through riders (which are not separated from the base
with-profits contracts).
All with-profits contracts of the Group written in Hong Kong,
Singapore and Malaysia are measured using the VFA model.
The shareholders’ share of the excess of the assets of the
with-profits funds over policyholder liabilities is recognised
within shareholders’ equity.
Other
participating
contracts
Similar to the with-profits contracts, other participating
contracts include savings and/or protection elements, with
policyholders and shareholders sharing in the returns of
the underlying funds.
Other participating contracts of the Group are measured
under the VFA model except for the contracts without
distinct segregated funds written by the Group’s life joint
venture in Mainland China, where the GMM approach is
applied.
Unit-linked
contracts
Combines savings with health and protection riders (which,
under IFRS 17, are not separated from the base contract).
The cash value of the policy primarily depends on the
value of the underlying unitised funds.
Unit-linked contracts are measured either under the VFA or
the GMM depending on the relative size of the savings and
protection benefits of the contract. The larger the
protection component the more likely the contract is
required to be measured under the GMM.
Health and
protection –
Shareholder-
backed
participating
critical illness
contracts
Shareholder-backed participating critical illness contracts
are written by the Group’s Hong Kong business. These
products combine critical illness and death benefits with a
savings element. These are whole life products and have
regular premium payments with a limited payment term.
Shareholder-backed participating critical illness contracts
are measured under the VFA.
Health and
protection –
Other
In addition to supplementary heath and protection
contract products attached to with-profits and unit-linked
contracts described above, the Group also offers stand-
alone health and protection products.
These are non-participating contracts that provide
mortality and/or morbidity benefits including health,
disability, critical illness and accident coverage.
Stand-alone non-par health and protection (excluding
shareholder-backed participating critical illness) contracts
are measured under the GMM.
Non-
participating
term, whole life
and endowment
assurance
contracts
Non-participating savings and/or protection where the
benefits are guaranteed, determined by a set of defined
market-related parameters, or determined at the discretion
of the local business unit. These products often offer a
guaranteed maturity and/or surrender value. It is common
in Asia for regulations or market-driven demand and
competition to provide some form of capital value
protection and minimum crediting interest rate
guarantees. This is reflected within the guaranteed
maturity and surrender values. Guarantees are supported
by shareholders.
These contracts are measured under the GMM.
The fair value of underlying items of the Group’s direct participating contracts at 31 December 2025, excluding the Group’s share of the
amounts that relate to life JVs and associates, is $157,825 million (31 December 2024: $133,641 million). The Group’s direct participating
contracts are the contracts that are measured under the VFA model and as discussed in the table above comprise primarily the Group’s with-
profits, unit-linked and shareholder-backed participating critical illness contracts. Those underlying items comprise primarily investments in debt
securities, equity securities and holdings in collective investment schemes. The underlying items also include the related reinsurance assets and
the policyholders’ interest in the excess net assets of relevant participating funds.
308 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
(c) Reinsurance contracts held
The Group cedes certain business to other insurance companies. Although the ceding of insurance does not relieve the Group from its liability to
its policyholders, the Group participates in such agreements largely for the purpose of managing its loss exposure. The Group evaluates the
financial condition of its reinsurers and monitors concentration of credit risk from similar geographic regions, activities or economic
characteristics of the reinsurers to minimise its exposure from reinsurer insolvencies. 98 per cent (31 December 2024: 99 per cent) of the Group’s
reinsurance contract BEL that are assets, excluding the Group’s share of the balances held by life joint ventures and associates, are held with
reinsurers with a rating of A- and above by Standard & Poor’s or other external rating agencies by reference to the reinsurance BEL.
The reinsurance contracts held primarily relate to business written in Hong Kong and Singapore. The Group cedes insurance and investment risk
to limit exposure to underwriting losses and investment performance volatility under various agreements that cover individual risks, group risks or
defined blocks of business, on a co-insurance, surplus, quota share or catastrophe excess of loss basis. The amount of each risk retained depends
on the evaluation of the specific risk, subject to certain circumstances, to internally set maximum limits based on characteristics of coverage.
As required by IFRS 17, all reinsurance contracts held by the Group are measured using the GMM.
A group of reinsurance contracts held is recognised on the following date:
Reinsurance contracts held by the Group that provide proportionate coverage: The later of the start date of the coverage period and the date
on which any underlying insurance contract is initially recognised. This applies to the Group’s quota share reinsurance contracts.
Other (non-proportionate) reinsurance contracts held by the Group: The earlier of beginning of the coverage period of the group of
reinsurance contracts or the recognition date of an underlying onerous group of insurance contracts issued.
Reinsurance contracts held acquired via a business acquisition/combination: The date of the business acquisition/combination.
On initial recognition, the CSM of a group of reinsurance contracts held represents a net cost or net gain on purchasing reinsurance. It is
measured as the equal and opposite amount of the total of (a) the fulfilment cash flows, (b) any amount arising from the derecognition of any
assets or liabilities previously recognised for cash flows related to the group, (c) any cash flows arising at that date, and (d) any income
recognised in profit or loss because of onerous underlying contracts recognised at that date. However, if the net cost of purchasing reinsurance
relates to past events, the Group recognises the net cost immediately in profit or loss.
The carrying amount at the end of each reporting period of a group of reinsurance contracts held is measured in the same way as the underlying
insurance contracts under GMM. Reinsurance contracts held are subject to the same modification requirements as insurance contracts.
309 Prudential plc Annual Report 2025
C4 Intangible assets
C4.1 Goodwill
Business combination
Business acquisitions are accounted for by applying the purchase method of accounting, which adjusts the net assets of the acquired company
to fair value at the date of purchase. The excess of the acquisition consideration over the fair value of the assets and liabilities of the acquired
business is recorded as goodwill. The Group chooses the full goodwill method or the partial goodwill method to calculate goodwill on an
acquisition-by-acquisition basis. Expenses related to acquiring new subsidiaries are charged to the income statement in the period in which they
are incurred and not included in goodwill. Income and expenses of acquired businesses are included in the income statement from the date of
acquisition.
Where the Group writes a put option, which if exercised triggers the purchase of non-controlling interests as part of its business acquisition, the
put option is recognised as a financial liability at the acquisition date. Where risks and rewards remain with the non-controlling interests, a
corresponding amount is deducted from equity. Any subsequent changes to the carrying amount of the put option liability are also recognised
within equity.
Goodwill
Goodwill is capitalised and carried on the Consolidated statement of financial position as an intangible asset at initial value less any
accumulated impairment losses. Goodwill impairment testing is conducted annually and when there is an indication that the goodwill may be
impaired.
Goodwill shown on the Consolidated statement of financial position represents amounts allocated to businesses in Asia in respect of both
acquired asset management and life businesses.
2025 $m
2024 $m
Carrying value at 1 Jan
848
896
Exchange differences
54
(7)
Reclassification as held for sale
(41)
Carrying value at 31 Dec
902
848
Impairment testing
Goodwill does not generate cash flows independently of other groups of assets and thus is assigned to CGUs for the purposes of impairment
testing. These CGUs are based upon how management monitors the business and represent the lowest level to which goodwill can be allocated
on a reasonable basis. Of the carrying value at 31 December 2025, $490 million (31 December 2024: $450 million) relates to asset
management business in Thailand and $244 million (31 December 2024: $230 million) relates to the acquisition of UOB Life in Singapore. Other
goodwill amounts are allocated across CGUs, which are not individually material.
Goodwill is tested for impairment by comparing the CGU’s carrying amount, including any goodwill, with its recoverable amount. The Group’s
methodology of assessing whether goodwill may be impaired for acquired life and asset management operations is discussed below.
For acquired life businesses, the Group routinely compares the aggregate of net asset value and acquired goodwill on an IFRS basis of the
acquired life business with the value of the current in-force business as determined using its embedded value methodology. Any excess of IFRS
value over TEV carrying value is then compared with a projection of future new business to determine whether there is any indication that the
goodwill in the IFRS statement of financial position may be impaired. The methodology and assumptions underpinning the Group’s TEV basis of
reporting are included in the TEV basis supplementary information in this Annual Report.
The goodwill in respect of asset management businesses comprises mainly the goodwill arising from the acquisition of Thanachart Fund
Management Co., Ltd in 2019 and TMB Asset Management Co., Ltd in Thailand in 2018. The two acquired entities were merged as Eastspring
Asset Management (Thailand) Co., Ltd in 2022. The goodwill impairment testing for these businesses is prepared as a single CGU reflecting that
these businesses are managed together. The recoverable amount has been determined by calculating the value in use of the combined business
calculated using a discounted cash flow valuation.
For the combined Thailand asset management business, the valuation is based on a number of key assumptions for both years as follows:
Cash flow projections based on the latest 5-year business plan or forecast;
A constant growth rate of 3.5 per cent on forecast cash flows beyond the terminal year of the cash flow projection period;
The risk discount rate applied in accordance with the nature of the businesses. The pre-tax discount rate applied is 9.0 per cent; and
The continuation of asset management contracts on similar terms.
The key assumptions used in the impairment testing, including the cash flow projections, are subject to fluctuations in the external economic
conditions and how these impact investor sentiment. No material impairment, in the context of the Group's current financial position, is
expected to occur if a reasonably possible change is made to each of the individual key assumptions, which the Group has taken to be a 10 per
cent fall in cash flow projections, a 1 per cent fall in the growth rate or a 1 per cent increase in the discount rate. A more significant change in the
key assumptions or a combination of effects could have a larger impact on the recoverable value and so there are circumstances where a more
material impairment could occur.
310 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
C4.2 Other intangible assets
Intangible assets acquired on the purchase of a subsidiary or portfolio of contracts are measured at fair value on acquisition. Other intangible
assets, such as distribution rights and software, are valued initially at the price paid to acquire or cost to develop them and are subsequently
carried at cost less amortisation and any accumulated impairment losses. For intangibles other than goodwill, amortisation follows the pattern in
which the future economic benefits are expected to be consumed. If the pattern cannot be determined reliably, a straight-line method is applied.
For software, the amortisation generally represents the licence period of the software acquired. Amortisation of intangible assets is charged to
the Consolidated income statement and allocated between attributable and non-attributable expenses for the Group's insurance entities as
shown in note B2. Impairment testing is conducted when there is an indication that the intangible asset may be impaired.
2025 $m
2024 $m
Distribution rights
Other
intangibles
Total
Distribution rights
Other
intangibles
Total
note (i)
note (ii)
note (i)
note (ii)
Balance at 1 Jan
Cost
5,762
570
6,332
5,585
537
6,122
Accumulated amortisation and other charges
(2,203)
(305)
(2,508)
(1,876)
(260)
(2,136)
3,559
265
3,824
3,709
277
3,986
Additions
491
48
539
198
62
260
Amortisation and other charges
(389)
(62)
(451)
(331)
(58)
(389)
Disposals and transfers
(3)
(3)
(4)
(14)
(18)
Exchange differences and other movements
38
11
49
(13)
(2)
(15)
Balance at 31 Dec
3,699
259
3,958
3,559
265
3,824
Comprising:
Cost
6,302
624
6,926
5,762
570
6,332
Accumulated amortisation and other charges
(2,603)
(365)
(2,968)
(2,203)
(305)
(2,508)
Balance at 31 Dec
3,699
259
3,958
3,559
265
3,824
Notes
(i) Distribution rights relate to amounts that have been paid or have become unconditionally due for payment as a result of past events in respect of the bancassurance
partnership arrangements for the bank distribution of Prudential’s insurance products for a fixed period of time. The distribution rights amounts are amortised on a basis
to reflect the pattern in which the future economic benefits are expected to be consumed by reference to new business production levels.
(ii) Included within other intangibles are software and licence fees.
C5 Borrowings
Although initially recognised at fair value (net of transaction costs), borrowings are subsequently accounted for on an amortised cost basis using
the effective interest method. Under the effective interest method, the difference between the redemption value of the borrowing and the initial
proceeds (net of related issue costs) is amortised through the income statement to the date of maturity or, for hybrid debt, over the expected life
of the instrument.
C5.1 Core structural borrowings of shareholder-financed businesses
31 Dec 2025 $m
31 Dec 2024 $m
Subordinated debt
US$750m 4.875% notes
750
750
£435m 6.125% notes 2031
583
542
US$1,000m 2.95% notes 2033
998
997
SGD 600m 3.80% notes 2035 note (i)
464
Senior debt note (ii)
£250m 5.875% notes 2029
325
299
US$1,000m 3.125% notes 2030
992
990
US$350m 3.625% notes 2032
347
347
Total core structural borrowings of shareholder-financed businesses
4,459
3,925
Notes
(i) On 22 May 2025, Prudential Funding (Asia) plc, a wholly owned subsidiary of the Group, issued SGD 600 million 3.80 per cent subordinated debt maturing on 22 May
2035 with proceeds, net of costs, of US$462 million. Under IFRS 9, the Group has designated this SGD-denominated borrowing as a net investment hedge of the currency
risk related to the Group’s investment in the Singapore business.
(ii) The senior debt ranks above subordinated debt in the event of liquidation.
311 Prudential plc Annual Report 2025
C5.2 Operational borrowings
31 Dec 2025 $m
31 Dec 2024 $m
Borrowings in respect of short-term fixed income securities programmes (commercial paper)
520
527
Lease liabilities under IFRS 16
310
257
Other borrowings
1
13
Total operational borrowings
831
797
C6 Risk and sensitivity analysis
The Group’s risk framework and the management of risks attaching to the Group’s consolidated financial statements including financial assets,
financial liabilities and insurance liabilities, together with the inter-relationship with the management of capital, have been included in the
audited sections of the Risk review report.
The financial and insurance assets and liabilities on the Group’s statement of financial position are, to varying degrees, subject to market and
insurance risk and other changes of assumptions that may have an effect on IFRS basis profit or loss and shareholders’ equity as described
below. The market and insurance risks and also sustainability-related risks, including how they affect Group’s operations and how these are
managed, are discussed in the Risk review report referred to above. The sustainability-related risks discussed in the Risk review report include in
particular the potential long-term impact of environmental risks associated with climate change (including physical and transition risks) on the
Group’s investments and liabilities.
The Sustainability report included in this Annual Report discusses the Group’s scenario testing results of plausible global responses to climate
change, which assess the possible financial consequences of climate change on the Group’s business. Though the Group faces potential financial
risks and impacts from plausible global responses to climate change, the results for the Group’s scenario testing are not outside observed market
volatility, suggesting no immediate need for explicit climate considerations in the current valuations of the Group’s investment portfolio. The
Group remains mindful of the limitations within the results of the scenario testing and that the models for the testing continue to change and
evolve. Additionally, the Group’s climate scenario analysis currently does not incorporate potential management actions the Group could take to
mitigate adverse impacts of climate change. Given the current lack of developed methodologies and tools to isolate climate-related illnesses and
deaths, the Group is currently unable to robustly isolate the effects of climate on morbidity and mortality risks on the Group’s life and health
book. At this stage, the Group’s claims and lapses assumptions for its life and health insurance business do not include additional assumptions
related to the impacts of climate change over and above those that arise from the annual review of experience. The Group continues to monitor
industry practice, and will over time refine its approach as data quality and methodologies improve.
The Group benefits from diversification achieved through the geographical spread of the Group’s operations and, within those operations,
through a broad mix of product types. The simplified sensitivities below are calculated at the individual business unit level and aggregated to
show the Group impact and no group-level adjustments from diversification have been made.
Relevant correlation factors include:
Correlation across geographic regions for both financial and non-financial risk factors; and
Correlation across risk factors for mortality and morbidity, expenses, persistency and other risks.
The geographical diversity of the Group’s business means that it has some exposure to the risk of foreign exchange rate fluctuations where a
group undertaking has a functional currency that differs from the US dollar, the Group’s presentation currency. Consistent with the Group’s
accounting policies, the profits of these business units are translated at average exchange rates and shareholders’ equity at the closing rate for
the reporting period. For 2025 and 2024, the rates for the most significant operations are given in note A1. The Group has no exposure to
currency fluctuation from business units that operate in USD, or currencies pegged to the USD (such as HKD), and reduced exposure to currencies
partially managed to the USD within a basket of currencies (such as SGD). The impact of changes of foreign exchange rates on the Group’s
assets and liabilities from the above exposure, after reflecting the impact of the designated net investment hedge, is recorded as part of other
comprehensive income and in 2025 represented a gain of $443 million (2024: loss of $(309) million), which corresponds to 3 per cent of opening
shareholders’ equity (2024: 2 per cent). Additionally, note B1.1 ‘Segment results’ shows the Group’s segment and total profit for 2024 as if it
had been prepared using the same exchange rates as 2025 (ie on a CER basis) giving an indication of how foreign exchange rates impact the
Group’s profit or loss.
A 5 per cent decrease (weakening of the US dollar) or increase (strengthening of the US dollar) in these rates would have increased or decreased
profit for the year and shareholders’ equity of the Group respectively as follows:
31 Dec 2025 $m
31 Dec 2024 $m
Change in local currency to $ exchange rates
Decrease of 5%
Increase of 5%
Decrease of 5%
Increase of 5%
Profit after tax for the year
123
(111)
102
(92)
Shareholders’ equity
747
(676)
624
(565)
The Group is also exposed to foreign exchange gains and losses on assets and liabilities held by the Group’s undertakings in a currency other
than their functional currency. These will often be managed by derivatives or by having assets and liabilities that match in terms of currency.
312 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
C6.1 Sensitivity to key market risks
The table below shows the sensitivity of the Group's profit after tax, shareholders’ equity and CSM as at 31 December 2025 and 2024 to the
following market risks:
1 per cent increase and 0.5 per cent decrease in observable risk-free interest rates (as described in note A3) in isolation and subject to a floor of
zero; and
Instantaneous 10 per cent rise and 20 per cent fall in the market value of equity and property assets. The equity risk sensitivity analysis
assumes that all equity indices fall by the same percentage.
The sensitivity results assume instantaneous market movements and hence reflect the current investment portfolio and all consequential impacts
as at valuation date. If the economic conditions set out in the sensitivities persisted, the financial impacts may differ to the instantaneous
impacts shown below. These sensitivity results allow for limited management actions such as changes to future policyholder bonuses and re-
pricing for medical business, where applicable. In practice, the market movements would be expected to occur over time and rebalancing of
investment portfolios would likely be carried out to mitigate the impact of the stresses as presented below. Management could also take
additional actions to help mitigate the impact of these stresses, including but not limited to, market risk hedging, increased use of reinsurance,
repricing of in-force benefits, changes to new business pricing and the mix of new business being sold.
The sensitivity of the Group’s results to market risks primarily arises from the Group’s insurance businesses.
The impact of changes in interest rates and equity values impacts both assets and liabilities. For assets backing insurance contract liabilities and
those related liabilities, these impacts will vary depending on whether insurance contracts are classified as VFA or GMM. In addition, there will be
impacts from other shareholder assets that back IFRS shareholders’ equity rather than insurance contract liabilities. The vast majority of the
Group’s investments are classified as FVTPL and so movements as a result of interest rate and equity markets directly impact profit, unless they
are offset by corresponding movements in the Group’s liabilities.
For VFA contracts (which include the majority of the Group’s participating and unit-linked contracts but not all as discussed in note A3),
movements in underlying assets are matched by a movement in insurance liabilities. Changes in BEL and RA as a result of a change in discount
rate or from changes in the variable fee (that is dependent on the value of underlying assets) are taken as a change to the CSM with no
immediate impact on profit or shareholders’ equity. There will, however, be an impact on profit and shareholders’ equity from changes to the
CSM amortisation as a result of changes both to the CSM and the discounting of the coverage units. Onerous contracts with no CSM will also
have impacts going directly to the income statement.
For GMM contracts, the CSM is calculated on a locked-in basis (ie using discount rates applied at the dates of initial recognition of each group of
contracts), whereas the BEL and RA are calculated using a current discount rate. This accounting mismatch passes through the income
statement. The impact will depend on whether the BEL is an asset or a liability. For BEL assets, which are largely offset by CSM liabilities (ie for
certain protection contracts where future premiums are expected to exceed future claims and expenses), increases in interest rates will reduce
the BEL asset with no impact on the CSM liability and hence reduce profit. For a BEL liability, where the BEL and CSM liabilities are backed by
invested assets (eg certain universal life contracts), there are likely to be offsetting asset impacts (for example BEL liabilities and bond values will
both reduce as interest rates increase) and the impact on profit will be dependent on any mismatches between assets and liabilities together
with the impact of the CSM being calculated on a locked-in basis.
For other shareholder assets that are not backing insurance contract liabilities, increases in interest rates and falls in equity markets reduce asset
values, which under the Group’s accounting policy pass directly through the income statement and hence reduce profit (vice versa for decreases
in interest rates and increases in equity markets).
The income statement volatilities stated above lead to a volatility in the shareholders’ equity to the same extent.
For the Group’s asset management business, Eastspring, the profit for the period is sensitive to the level of assets under management as this
significantly affects the value of management fees earned by the business in the current and future periods. Assets under management will rise
and fall as market conditions change with a consequential impact on profitability. The effect on future asset management fees is not reflected in
the table below.
In addition, Eastspring holds a small amount of investments directly on its balance sheet, including investments in respect of seeding capital into
retail funds it sells to third parties (see note C1.1). Eastspring’s profit will therefore have some direct exposure to the market movements of these
investments.
At 31 December 2025 and 2024, the Group’s central operations did not hold significant financial investments other than short-term deposits
and money market funds held by the Group’s treasury function for liquidity purposes and so there is immaterial sensitivity to market movements
for these investments. In addition, the central operations hold some derivatives that are used to reduce or manage investment, interest rate and
currency exposures.
Base values
2025 $m
2024 $m
Profit after tax for the year for the Group
4,119
2,415
Group shareholders’ equity as at 31 Dec
20,117
17,492
CSM as at 31 Dec including JVs and associates
25,005
21,960
313 Prudential plc Annual Report 2025
31 Dec 2025 $m
31 Dec 2024 $m
Interest rates and consequential effects
-0.5%
+1%
-0.5%
+1%
Increase (decrease) to shareholders’ equity:
Financial assets note
8,805
(15,413)
7,690
(13,462)
Net insurance contract liabilities (including CSM) note
(8,169)
14,000
(7,324)
12,474
Net effect on shareholders' equity
568
(1,222)
348
(878)
Increase (decrease) to profit after tax:
Net effect on profit after tax
609
(1,299)
380
(940)
Increase (decrease) to CSM liability:
CSM note
390
(1,069)
395
(975)
31 Dec 2025 $m
31 Dec 2024 $m
Equity/property market values
-20%
+10%
-20%
+10%
Increase (decrease) to shareholders’ equity:
Financial assets note
(16,935)
8,374
(14,133)
7,075
Net insurance contract liabilities (including CSM) note
15,802
(7,855)
13,132
(6,628)
Net effect on shareholders' equity
(756)
341
(689)
302
Increase (decrease) to profit after tax:
Net effect on profit after tax
(817)
370
(738)
325
Increase (decrease) to CSM liability:
CSM note
(1,937)
917
(1,479)
651
Note
The sensitivity effects shown above reflect the pre-tax effects on the financial assets, net insurance contract liabilities and CSM as presented on the Consolidated statement of
financial position, together with the Group’s share of the relevant amounts of its joint ventures and associates. Changes to the results of the Africa insurance operations from
interest rate or equity price changes would not materially impact the Group’s results.
The sensitivity of the Group’s businesses presented as a whole at a given point in time will also be affected by a change in the relative size of the
individual businesses.
The Group uses the segment measure 'adjusted operating profit' to review the performance of the business (see note B1.2 for how this measure
is determined). The impact on adjusted operating profit will be more muted than on total profit as long-term asset returns are assumed for
surplus assets held by the Group’s insurance businesses and long-term spreads are assumed for GMM business. Adjusted operating profit will be
impacted by changes in CSM amortisation for VFA business following the impact of economic changes on underlying assets and discount rates
that impact the value of variable fees, and on the value of onerous contracts losses (or reversal thereof) taken directly to the income statement
excluding those contracts that meet the criteria where gains and losses can be shared across cohorts discussed in note B1.2. The changes in CSM
amortisation result from changes both to the CSM and the discounting of the coverage units.
The pre-tax adjusted operating profit impacts for a decrease of 0.5 per cent and an increase of 1.0 per cent in interest rates were $(45) million
and $25 million (2024: $(48) million and $21 million), respectively.
The pre-tax adjusted operating profit impacts for a decrease of 20 per cent and an increase of 10 per cent in equity/property market values were
$(237) million and $99 million (2024: $(201) million and $85 million), respectively.
C6.2 Sensitivity to insurance risks
For insurance operations, adverse persistency experience can impact the overall IFRS profitability of certain types of business written. This risk is
managed at a business unit level through regular monitoring of experience and the implementation of management actions as necessary. These
actions could include product enhanceme nts or increased management focus on premium collection, as well as other customer retention efforts.
The potential financial impact of lapses is often mitigated through the specific features of the products, eg surrender charges, or through the
availability of premium holiday or partial withdrawal policy features. The effects of these management actions have not been factored into the
sensitivities below.
In addition, many of the business units are exposed to mortality and morbidity risk and changes in maintenance expense level.
Changes to the assumed levels of persistency, mortality, morbidity and expenses from that when the contract is first recognised will impact the
overall profitability of the insurance contract. These risks are managed on a portfolio basis and reinsurance can be used to mitigate the risk the
Group has. In particular for certain medical contracts, product repricing is a key management action that is embedded in the process to mitigate
morbidity risk. A degree of medical product repricing is assumed to have been undertaken in the mortality and morbidity sensitivity results shown
in the table below.
In terms of the impact on the Group’s financial results, changes to shareholders’ equity or profit or loss will occur over the life of the contract, as
changes to future cash flows from altered assumptions are recognised as an increase or decrease of CSM (except for onerous contracts), which is
then amortised to profit and loss (and hence shareholders’ equity) over time.
314 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
The table below shows how the shareholders’ equity and CSM would have increased or decreased if changes in the future assumptions in
insurance risk that were reasonably possible at the reporting date had occurred. This analysis presents the sensitivities both before and after risk
mitigation by reinsurance and assumes that the other variables remain constant.
2025 $m
Net effect on shareholders’ equity
and profit after tax attributable to
equity holders
Net effect on CSM
Sensitivity to insurance risk:
Gross of
reinsurance
Net of
reinsurance
Gross of
reinsurance
Net of
reinsurance
Maintenance expenses – 10% increase
(77)
(75)
(487)
(489)
Lapse rates – 10% increase
(152)
(110)
(1,620)
(1,775)
Mortality and morbidity – 5% increase
(115)
(105)
(813)
(341)
2024 $m
Net effect on shareholders’ equity
and profit after tax attributable to
equity holders
Net effect on CSM
Sensitivity to insurance risk:
Gross of
reinsurance
Net of
reinsurance
Gross of
reinsurance
Net of
reinsurance
Maintenance expenses – 10% increase
(73)
(72)
(422)
(424)
Lapse rates – 10% increase
(97)
(72)
(1,435)
(1,593)
Mortality and morbidity – 5% increase
(110)
(108)
(689)
(269)
The pre-tax adjusted operating profit impacts, net of reinsurance, for a 10 per cent increase in maintenance expenses, a 10 per cent increase in
lapse rates and a 5 per cent increase in mortality and morbidity were $(67) million, $(115) million and $(94) million (2024: $(67) million,
$(105) million and $(97) million), respectively.
A 10 per cent decrease in the maintenance expense and lapse rate assumptions would have a broadly similar opposite effect on profit and
shareholders’ equity to the sensitivities shown above. The effect from a 5 per cent decrease in mortality and morbidity assumptions is dependent
on the degree of product repricing assumed to have been undertaken.
315 Prudential plc Annual Report 2025
C7 Tax assets and liabilities
Accounting policies on deferred tax are included in note B3 . Deferred tax assets and deferred tax liabilities in the statement of financial position
are offset at an entity level (or in some cases at a jurisdiction level where relevant tax grouping rules apply) as permitted under IAS 12.
C7.1 Current tax
At 31 December 2025, of the $77 million ( 31 December 2024: $31 million) current tax recoverable, the majority is expected to be recovered
within 12 months of the reporting period.
At 31 December 2025, the current tax liability of $273 million (31 December 2024: $238 million) includes $77 million (31 December 2024:
$95 million) of provisions for uncertain tax matters. Further detail is provided in note B3.2.
C7.2 Deferred tax
The statement of financial position contains deferred tax assets of $119 million (31 December 2024: $142 million) and deferred tax liabilities of
$1,830 million (31 December 2024: $1,514 million), which are presented on a net basis in each of the categories below for the purpose of this
movement analysis only:
2025 $m
Net deferred tax
liabilities (assets)
at 1 Jan
Movement in
income
statement
Other
movements
including
foreign
exchange
movements
Net deferred tax
liabilities (assets)
at 31 Dec
Unrealised losses or gains on investments
148
71
6
225
Balances relating to insurance and reinsurance contracts
1,408
190
78
1,676
Short-term temporary differences
(60)
22
(38)
Unused tax losses
(124)
(20)
(8)
(152)
Net deferred tax liabilities
1,372
263
76
1,711
2024 $m
Net deferred tax
liabilities (assets)
at 1 Jan
Movement in
income
statement
Other
movements
including
foreign
exchange
movements
Net deferred tax
liabilities (assets)
at 31 Dec
Unrealised losses or gains on investments
129
32
(13)
148
Balances relating to insurance and reinsurance contracts
1,170
260
(22)
1,408
Short-term temporary differences
(94)
28
6
(60)
Unused tax losses
(111)
(17)
4
(124)
Net deferred tax liabilities
1,094
303
(25)
1,372
At 31 December 2025, the Group has applied the mandatory exemption from recognising and disclosing information on deferred tax assets and
liabilities in respect of Pillar Two income taxes as required by IAS 12 ‘Income Taxes’.
At 31 December 2025 the Group has unused tax losses and deductible temporary differences of $1,947 million (31 December 2024:
$1,477 million) in respect of which no deferred tax asset has been recognised. Of the unrecognised amounts, $176 million (31 December 2024:
$123 million) relates to unused tax losses that will expire within the next ten years (potential tax benefit: $39 million) and the remainder of
$1,947 million (31 December 2024: $1,354 million) has no expiry date (potential tax benefit: $373 million).
Some of the Group’s businesses are located in jurisdictions in which a withholding tax charge is incurred upon the distribution of earnings. At
31 December 2025, deferred tax liabilities of $344 million (31 December 2024: $262 million) have not been recognised in respect of such
withholding taxes as the Group is able to control the timing of the distributions and it is probable that the timing differences will not reverse in
the foreseeable future.
316 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
C8 Share capital, share premium and own shares
Shares are classified as equity when their terms do not create an obligation to transfer assets. Amounts recorded in share capital represent the
nominal value of the shares issued. The difference between the proceeds received on issue of the shares, net of share issue costs, and the
nominal value of the shares issued, is credited to share premium. Where the Group purchases shares for the purposes of employee incentive
plans, the consideration paid, net of issue costs, is deducted from retained earnings. Upon issue or sale any consideration received is credited to
retained earnings net of related costs.
2025
2024
Issued shares of 5p each fully paid
Number of
ordinary shares
Share
capital
Share
premium
Number of
ordinary shares
Share
capital
Share
premium
$m
$m
$m
$m
Balance at 1 Jan
2,657,521,888
176
5,009
2,753,520,756
183
5,009
Shares issued under share-based schemes
5,162
2
758,708
Shares issued under scrip dividends
2,197,669
2,813,929
Shares cancelled on repurchases/buybacks
(111,510,940)
(7)
(99,571,505)
(7)
Balance at 31 Dec
2,548,213,779
169
5,011
2,657,521,888
176
5,009
Options outstanding under save as you earn schemes to subscribe for shares at each year end shown below are as follows:
Share price range
Number of shares
to subscribe for
from
(in pence)
to
(in pence)
Exercisable by
year
31 Dec 2025
1,529,193
520p
1,202p
2031
31 Dec 2024
1,660,096
520p
1,202p
2030
Transactions by Prudential plc and its subsidiaries in Prudential plc shares
(a) Purchases by employee share scheme trusts
The Group buys and sells Prudential plc shares (‘own shares’) in relation to its employee share schemes through the trusts established to facilitate
the delivery of shares under employee incentive plans.
During the year, a total of 8.4 million shares (2024: 10.0 million shares) were acquired in relation to employee share schemes by the trusts and
for members under employee share purchase plans. The cost of acquiring these shares, was $101.1 million (2024: $96.8 million). The cost in USD
shown has been calculated from the share prices in the purchase currency (pound sterling or Hong Kong dollar) using the monthly average
exchange rate for the month in which those shares were purchased. A portion of these share purchases were made on the Hong Kong Stock
Exchange with the remainder being made on the London Stock Exchange. At 31 December 2025, 16.6 million (31 December 2024: 14.9 million)
Prudential plc shares were held in the trusts.
(b) Share repurchase/buyback programmes by the Company
The Company made the following purchases during the years shown:
2025 $m
2024 $m
Share repurchases to neutralise share scheme issuances
48
Share repurchases to neutralise impact of scrip dividend
33
23
Share buyback programme to return capital to shareholders (excluding costs)
1,211
785
Total cash paid on repurchases and buybacks (excluding costs)
1,244
856
Costs associated with buyback
8
4
Redemption liability/release associated with buyback
(18)
18
Total cost recognised in retained earnings on share repurchases and buybacks
1,234
878
317 Prudential plc Annual Report 2025
The table below shows the details of the purchases on a monthly basis during 2025. The cost in USD shown has been calculated from the share
prices in pounds sterling using the daily spot rate on which those shares were purchased.
Share price
Number of shares
Low £
High £
Cost $
January
14,027,963
5.96
6.94
109,413,773
February
11,016,784
6.54
7.44
95,544,892
March
8,650,128
7.13
8.46
85,272,071
April
17,449,798
6.88
8.43
170,975,804
May
8,643,151
7.87
8.86
97,762,906
June
12,643,798
8.38
9.39
152,102,793
July
7,382,557
8.96
9.68
92,009,220
August
6,105,457
9.34
10.09
79,993,894
September
6,282,320
9.56
10.59
86,067,429
October
6,632,794
9.71
10.74
91,145,576
November
5,645,846
10.30
11.08
79,336,077
December
7,030,344
10.69
11.51
104,361,333
Total
111,510,940
1,243,985,768
On 23 June 2024, the Company announced a $2 billion share buyback programme to reduce the issued share capital of the Company in order to
return capital to shareholders. The first tranche of $700 million was completed on 15 November 2024, followed by the second tranche of $800
million completed on 26 June 2025. The third and final tranche of $500 million was completed on 23 December 2025. On 6 January 2026, the
Company announced the launch of a new $1.2 billion share buyback programme as described in note D3.
As at 31 December 2025, 201.4 million ordinary shares in aggregate have been repurchased under the $2 billion share buyback programme for a
total consideration of $1,996 million excluding costs. In 2025, 109.3 million ordinary shares were purchased for a total consideration of $1,211
million, excluding costs of $8 million.
In December 2025, the Company completed a share buyback programme to offset dilution from the issue of shares under its scrip dividend
alternative. The Company repurchased 2.2 million ordinary shares in aggregate for a total consideration of $33 million.
All of these share purchases were made on the London Stock Exchange, their associates, and/or other regulated exchanges in the UK and the
shares purchased were cancelled after settlement. The nominal value of the shares cancelled in 2025 was $7 million. On cancellation, the
nominal value was transferred from the share capital to the capital redemption reserve account.
Other than as disclosed above, the Company and its subsidiaries did not purchase, sell or redeem any Prudential plc listed securities during 2025.
C9 Capital
C9.1 Group objectives, policies and processes for managing capital
Capital measure
The Group manages its Group GWS capital resources as its measure of capital. A t 31 December 2025, estimated Group shareholder GWS capital
resources is $27.6 billion ( 31 December 2024: $24.8 billion).
External capital requirements
Prudential plc is subject to the Group-wide Supervision (GWS) Framework issued by the Hong Kong Insurance Authority (IA).
Prudential applies the Insurance (Group Capital) Rules set out in the GWS Framework to determine group regulatory capital requirements (both
minimum and prescribed levels). The summation of local statutory capital requirements across the Group is used to determine group regulatory
capital requirements, with no allowance for diversification between business operations. The GWS eligible group capital resources are determined
by the summation of capital resources across local solvency regimes for regulated entities and IFRS shareholders’ equity, with adjustments where
applicable, for non-regulated entities.
More details on Group capital are given in section I(i) in the Additional unaudited financial information section.
Meeting of capital management objectives
The GWS group capital adequacy requirements have been met since the GWS Framework became effective for Prudential upon designation. This
includes maintaining total eligible group capital resources in excess of the Group Prescribed Capital Requirement (GPCR) of the supervised group
and maintaining Tier 1 group capital resources in excess of the Group Minimum Capital Requirement (GMCR) of the supervised group.
The Group’s capital management framework focuses on achieving sustainable, profitable growth and maintaining a resilient balance sheet, with
a disciplined approach to active capital allocation.
As well as holding sufficient capital to meet GWS requirements at Group level, the Group also closely manages the cash it holds within its central
holding companies so that it can:
318 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
Maintain flexibility and absorb shock events;
Cover central costs;
Invest in core capabilities;
Fund returns to shareholders, for example through dividends and share buybacks; and
Fund new opportunities where there is a good strategic fit.
More details on holding company cash flows and balances are given in section I(iv) in the Additional unaudited financial information section.
The Group monitors regulatory capital, economic capital and rating agency capital metrics and manages the business within its risk appetite by
remaining within its economic and regulatory capital limits. Reserve adequacy testing under a range of scenarios and dynamic solvency testing is
carried out, including under certain scenarios mandated by the local regulators.
The sensitivity of liabilities and other components of total capital vary depending upon the type of business concerned and this conditions the
approach to asset/liability management.
C9.2 Local capital regulations
(a) Insurance operations
For regulated insurance entities, the capital resources and required capital included in the GWS capital measure for Hong Kong IA Group
regulatory purposes are based on the local solvency regime applicable in each jurisdiction. The local valuation basis for the assets, liabilities and
capital requirements of significant insurance operations are set out below.
Mainland China
A risk-based capital, risk management and governance framework, known as the China Risk Oriented Solvency System (C-ROSS), applies in
Mainland China.
Under C-ROSS, insurers are required to maintain a core solvency ratio (core capital over minimum capital) and a comprehensive solvency ratio
(capital resources over minimum capital) of not lower than 50 per cent and 100 per cent, respectively.
The actual capital is the difference between the admitted assets and admitted liabilities with trading and available-for-sale assets marked-to-
market and other assets at book value. Policyholder liabilities are based on a gross premium valuation method using best estimate assumptions
with a separate risk margin, where the discount rate used to calculate policyholder liabilities is set with reference to historic average risk-free rates
over a 3-year period.
C-ROSS Phase II regulations became effective in 2022. The main updates to the local regulation were to introduce explicit tiering and
admissibility rules on negative reserves in the capital resources and further updates to the risk calibrations used in calculating capital
requirements. A transition period allowed insurers to implement the rules in stages before full implementation of the new regime was required
from 2026 onwards.
Hong Kong
Prudential Hong Kong Limited applies the risk-based capital regime (HK RBC). The HK RBC framework requires liabilities to be based on a gross
premium valuation method using best estimate assumptions and capital requirements to be risk-based.
Indonesia
Solvency capital is determined using a risk-based capital approach. The capital resources are based on assets that are marked-to-market, with
policyholder liabilities based on a gross premium valuation method using best estimate assumptions with a suitable margin for prudence.
Liabilities are zeroised at policy level (ie negative liabilities are not permitted at a policy level). For unit-linked policies, an unearned premium
reserve is established.
Malaysia
A risk-based capital (RBC) framework applies in Malaysia. The local regulator, Bank Negara Malaysia (BNM), has set a Supervisory Target Capital
Level of 130 per cent, below which supervisory actions of increasing intensity will be taken. Each insurer is also required to set its own Individual
Target Capital Level to reflect its own risk profile and this is expected to be higher than the Supervisory Target Capital Level.
The capital resources are based on assets that are marked to market, with policyholder liabilities based on a gross premium valuation method
using best estimate assumptions with a suitable margin for prudence. Liabilities are zeroised at a fund level (ie negative liabilities are not
permitted at fund level). The BNM initiated a review of its RBC framework for insurers and Takaful operators in 2021. A review of the capital
adequacy requirements initiated in 2024 is ongoing, with the aim to improve the consistency of risk-based capital measurements and align to
global capital standards. The BNM is expected to release the final policy document on the updated RBC framework in the second half of 2026,
where quantitative impact studies and parallel results are expected to be produced prior to implementation.
Singapore
A risk-based capital framework applies in Singapore. The local regulator, Monetary Authority of Singapore (MAS), has the authority to direct
insurance companies to satisfy additional capital adequacy requirements in addition to those set forth under the Singapore Insurance Act, if
considered appropriate. The capital resources are based on assets that are marked to market, with policyholder liabilities based on a gross
premium valuation method using best estimate assumptions with a suitable margin for prudence. The updated risk-based capital framework
(RBC2) permits the recognition of a prudent allowance for negative reserves in the capital resources.
319 Prudential plc Annual Report 2025
Growth markets
Details on the more significant changes expected to the local solvency regimes in individual growth markets are summarised below.
Taiwan
A risk-based capital (RBC) framework has applied in Taiwan since 2003. The local regulator, the Financial Supervisory Commission (FSC) has
introduced a new capital framework namely the Taiwan-localised Insurance Capital Standard (T-ICS), effective from 1 January 2026. Subject to
a number of localised adjustments, this framework broadly aligns to the global Insurance Capital Standard (ICS) adopted by the International
Association of Insurance Supervisions (IAIS). 
The T-ICS framework requires liabilities to be based on a gross premium valuation method using best estimate assumptions and capital
requirements to be risk-based, which results in the release of prudent regulatory margins included in the current liabilities (which are based on a
net premium valuation) and an increase in required capital. The change is expected to be beneficial to the local solvency position.
(b) Asset management operations – regulatory and other surplus
Certain asset management subsidiaries of the Group are subject to local regulatory requirements. The movement in the year of the estimated
surplus regulatory capital position (over the GPCR) of those subsidiaries, combined with the movement in the IFRS basis shareholders’ equity for
unregulated asset management operations, is as follows:
2025 $m
2024 $m
Balance at 1 Jan
500
497
Gains (losses) during the year
299
204
Movement in capital requirement
(14)
8
Net distributions made to the parent company
(213)
(191)
Exchange and other movements
(85)
(18)
Balance at 31 Dec
487
500
C9.3 Transferability of capital resources
The amounts retained within the insurance companies are at levels that provide an appropriate level of capital strength in excess of the local
regulatory minimum capital requirements. The businesses may, in general, remit dividends to parent entities, provided the statutory insurance
fund meets the local regulatory solvency requirements and there are sufficient unrestricted statutory accounting profits. For with-profits funds,
the excess of assets over liabilities is retained within the funds, with distribution to shareholders tied to the shareholders’ share of declared
bonuses.
Capital resources of the non-insurance business units are transferable after taking account of an appropriate level of operating capital, based on
local regulatory solvency and accounting requirements, where relevant.
C10 Property, plant and equipment
Property, plant and equipment comprise Grou p occupied properties and tangible assets. Property, plant and equipment also include right-of-use
assets for operating leases of properties occupied by the Group and leases of equipment and other tangible assets. Property, plant and
equipment, including the right-of-use assets under operating leases, are generally held at cost less cumulative depreciation calculated using the
straight-line method, and impairment charge. Owner occupied properties held by the Group's Singapore business that are underlying items of
direct participating contracts under IFRS 17 are measured at fair value.
31 Dec 2025 $m
31 Dec 2024 $m
Property, plant and equipment held at cost note (a)
502
391
Owner occupied properties held at fair value note (b)
28
26
Total property, plant and equipment
530
417
320 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
(a) Property, plant and equipment held at cost
A reconciliation of the carrying amount of the Group’s property, plant and equipment held at cost from the beginning to the end of the years
shown is as follows:
2025 $m
2024 $m
Group
occupied
property
Tangible
assets
Right-of-
use assets
Total
Group
occupied
property
Tangible
assets
Right-of-
use assets
Total
Balance at 1 Jan
Cost
35
497
782
1,314
24
495
683
1,202
Accumulated depreciation
(7)
(371)
(545)
(923)
(8)
(380)
(467)
(855)
Opening net book amount
28
126
237
391
16
115
216
347
Additions
104
137
241
20
81
51
152
Depreciation charge
(1)
(51)
(98)
(150)
(40)
(94)
(134)
Disposals, impairment and lease
modifications
(8)
10
2
(8)
(29)
67
30
Effect of movements in exchange rates
2
4
12
18
(1)
(3)
(4)
Balance at 31 Dec
29
175
298
502
28
126
237
391
Representing:
Cost
38
578
775
1,391
35
497
782
1,314
Accumulated depreciation
(9)
(403)
(477)
(889)
(7)
(371)
(545)
(923)
Closing net book amount
29
175
298
502
28
126
237
391
Right-of-use assets
The Group does not have any right-of-use assets that would meet the definition of investment property. As at 31 December 2025, total right-of-use assets
comprised $284 million (31 December 2024: $222 million) of property and $14 million ( 31 December 2024: $15 million) of non-property assets.
Extension and termination options are included in a number of property and equipment leases across the Group. These are used to maximise
operational flexibility in terms of managing the assets used in the Group’s operations. The majority of extension and termination options held
are exercisable only by the Group and not by the respective lessor. The Group assesses at lease commencement whether it is reasonably certain
to exercise the option. This assertion is revisited if there is a material change in circumstances. As at 31 December 2025, the undiscounted value
of lease payments beyond the break period not recognised in the lease liabilities is $205 million (31 December 2024: $152 million).
The Group has non-cancellable property subleases, which have been classified as operating leases under IFRS 16. The sublease rental income
received in 2025 for the leases is $5 million (2024: $2 million).
(b) Owner occupied properties held at fair value
Upon the adoption of IFRS 17, the Group has elected to measure the owner occupied properties held by the participating funds of its Singapore business
at fair value from the transition date. The fair value of these properties is based on market values as assessed by professionally qualified external valuers or
by the Group’s qualified surveyors and classified as level 3 under the fair value measurement hierarchy, similar to investment properties.
(c) Capital expenditure: property, plant and equipment by segment
The capital expenditure on property, plant and equipment excluding right-of-use assets in 2025 of $104 million (2024: $101 million) arose by segment as
follows:
2025 $m
2024 $m
Hong Kong
39
41
Indonesia
7
4
Malaysia
2
2
Singapore
25
24
Growth markets and other
29
21
Eastspring
1
7
Total segment
103
99
Unallocated to a segment (central operations)
1
2
Total capital expenditure on property, plant and equipment
104
101
321 Prudential plc Annual Report 2025
D Other information
D1 Contingencies and related obligations
Litigation and regulatory proceedings
The Group is involved in various litigation and regulatory proceedings from time to time. While the outcome of such litigation and regulatory
issues cannot be predicted with certainty, the Group believes that the ultimate outcome of any current or pending matters will not have a
material adverse effect on the Group’s financial condition, results of operations or cash flows.
Guarantees
The Group has provided guarantees and commitments to third parties entered into in the normal course of business and the Company has
guaranteed public debt securities issued by one of its wholly-owned subsidiaries, Prudential Funding (Asia) PLC. The Group considers the
likelihood of outflows arising under such guarantees and commitments as remote.
Intra-group capital support arrangements
Prudential has provided undertakings to the regulators of its Hong Kong life subsidiary, Prudential Hong Kong Limited, to formalise the
circumstances regarding their solvency levels in which intra-group capital support will be provided by Prudential. Other intra-group transactions
are discussed in note D4 below.
D2 Ownership interest in Prudential Assurance Malaysia Berhad
Settlement reached in Malaysian dividend dispute
On 31 July 2025, Prudential announced that it has reached a full and final settlement regarding a dividend claim made by Detik Ria Sdn Bhd
('Detik Ria'), the 49 per cent shareholder in Sri Han Suria Sdn Bhd ('SHS'), the holding company of Prudential Assurance Malaysia Berhad
('PAMB').
Detik Ria had initiated legal proceedings against Prudential in April 2025 regarding dividends for the equivalent of approximately $830 million
plus interest at a rate of 5 per cent. As a result of the settlement, the equivalent of $83 million was paid to Detik Ria by way of a dividend from
SHS, which was paid out of existing resources. In addition, Prudential has waived the equivalent of $33 million which was owed by Detik Ria to
one of Prudential’s subsidiaries as a result of the Federal Court decision disclosed in the Group’s consolidated financial statements for the year
ended 31 December 2024.
All proceedings in respect of the dispute have been withdrawn. The settlement also provides for a mutual release of all liability from all ongoing
claims and parties have agreed not to raise new claims for historic matters. It is governed by the laws of England and Wales and subject to
Singapore arbitration.
In aggregate, the effect of the settlement was a small increment to the Group’s shareholder equity, which has been reflected in these
consolidated financial statements.
Increase in ownership interest in January 2026
On 22 January 2026, the Company announced that Prudential Corporation Holdings Limited, a wholly-owned subsidiary of the Group, had
signed an agreement to acquire a further 19 per cent of Sri Han Suria Sdn. Bhd. (SHS), the holding company that owns Prudential Assurance
Malaysia Berhad (PAMB) from Detik Ria Sdn. Bhd. (Detik Ria) for RM1.52 billion (approximately $375 million using the exchange rate on 21
January 2026 midday (Hong Kong time). The transaction was completed on 30 January 2026. PAMB is the Group’s conventional life insurance
business in Malaysia. This transaction, which has been approved by Bank Negara Malaysia, increases the Group’s stake in SHS from 51 per cent
to 70 per cent.
The Group will continue to consolidate the business of PAMB as a subsidiary controlled by the Group. Further, the Group’s operating performance
metrics continue to be presented before the effect of non-controlling interests in line with the Group’s policy. The proportion of profit after tax
and equity of the conventional life insurance business in Malaysia attributed to non-controlling interests in the 2026 consolidated financial
statements will reflect a reduction in Detik Ria’s non-controlling interest in SHS from 49 per cent to 30 per cent.
D3 Post balance sheet events
Dividends
The 2025 second interim dividend approved by the Board of Directors after 31 December 2025 is described in note B5 .
$1.2 billion share buyback programme
On 6 January 2026, the Company announced the commencement of a new share buyback programme up to a maximum aggregate amount of
$1.2 billion to reduce the issued share capital of the Company in order to return capital to shareholders comprising $500 million of recurring
capital returns and $700 million of net proceeds from the IPO of ICICI Prudential Asset Management Company Limited. The balance of the net
proceeds from the IPO will be returned to shareholders during 2027. It is intended that the announced buyback programme will be completed by
no later than 18 December 2026.
Increase in ownership interest in Prudential Assurance Malaysia Berhad
The Group signed an agreement on 22 January 2026 to acquire a further 19 per cent interest in the conventional life insurance business in
Malaysia, as described in note D2.
322 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
D4 Related party transactions
Transactions between the Company and its subsidiaries or intra-group transactions are eliminated on consolidation. Intra-group transactions of
the Group mainly related to a limited number of loans, guarantees or services provided by the Company to or from other business units, or
between business units, including investment management services provided by the Group’s asset managers to the insurance operations
businesses as shown in not e B1.4. All intra-group transactions are subject to the same internal approval framework as external transactions.
Given the nature of the Group’s business, there has historically been limited interconnectedness across the Group. The Group reviews its recovery
plan (that also covers intra-group transactions and the level of the Group’s interconnectivity risk) on an annual basis and details the remedial
actions that could be used to restore financial strength and viability if the Group were to come under severe stress.
The Company has transactions and outstanding balances with collective investment schemes and similar entities that are not consolidated and
where a Group company acts as manager, which are regarded as related parties for the purposes of IAS 24. The balances are included in the
Group’s statement of financial position at fair value or amortised cost in accordance with IFRS 9 classifications with the corresponding amounts
included in the income statement. The transactions include amounts paid on issue of shares or units, amounts received on cancellation of shares
or units, distributions received and amounts paid in respect of the periodic charge and administration fee.
There are no material transactions between the Group’s joint ventures and associates which are accounted for on an equity method basis, and
other Group companies, except for the $174 million cash advanced in 2024 to the Group's life joint venture in Mainland China that has
subsequently been converted into a capital injection in 2025. There were no other transactions with related parties during the year ended 31
December 2025 that have had a material effect on the results or financial position of the Group.
Key management personnel of the Company, as described in note B2.3, may from time to time purchase insurance or asset management
products marketed by Group companies in the ordinary course of business on substantially the same terms as those prevailing at the time for
comparable transactions with other persons. In 2025 and 2024, transactions with key management personnel were not deemed to be significant
both by virtue of their size and in the context of the individuals’ financial positions. All of these transactions were on terms broadly equivalent to
those that prevailed in arm’s-length transactions. Key management remuneration is disclosed in note B2.3.
Additional details on the Directors’ interests in Prudential plc shares, transactions or arrangements are given in the Directors’ remuneration
report.
D5 Commitments
The Group has provided, from time to time, certain commitments to third parties.
At 31 December 2025, the Group had $6,691 million unfunded commitments (31 December 2024 $3,293 million) primarily related to
alternative investment funds in Asia.
D6 Investments in subsidiary undertakings, joint ventures and associates
D6.1 Basis of consolidation
The Group consolidates those investees it is deemed to control. The Group has control over an investee if all three of the following are met:
It has power over an investee;
It is exposed to, or has rights to, variable returns from its involvement with the investee; and
It has the ability to use its power over the investee to affect its own returns.
(a) Subsidiaries
Subsidiaries are those investees that the Group controls. The majority of the Group’s subsidiaries are corporate entities.
The Group performs a reassessment of consolidation whenever there is a change in the substance of the relationship between the Group and an
investee. Where the Group is deemed to control an entity, it is treated as a subsidiary and its results, assets and liabilities are consolidated. Where
the Group holds a minority share in an entity with no control over the entity, the investments are carried at fair value within financial investments
in the Consolidated statement of financial position.
(b) Joint ventures and associates
Joint ventures are joint arrangements arising from a contractual agreement whereby the Group and other investors have joint control of the net
assets of the arrangement. In a number of these arrangements, the Group’s share of the underlying net assets may be less than 50 per cent but
the terms of the relevant agreement make it clear that control is jointly exercised between the Group and the third party. Associates are entities
over which the Group has significant influence but does not control. Generally, it is presumed that the Group has significant influence if it holds
between 20 per cent and 50 per cent voting rights of an entity.
With the exception of those referred to below, the Group accounts for its investments in joint ventures and associates using the equity method of
accounting. The Group’s share of profit or loss of its joint ventures and associates is recognised in the income statement and its share of
movements in other comprehensive income is recognised in other comprehensive income. The equity method of accounting does not apply to
investments in joint ventures and associates held by the Group’s insurance or investment funds, including collective investment schemes which,
as allowed by IAS 28 ‘Investments in Associates and Joint Ventures’, are carried at FVTPL.
(c) Structured entities
Structured entities are those that have been designed so that voting or similar rights are not the dominant factor in deciding who controls the
entity. Voting rights relate to administrative tasks. Relevant activities are directed by means of contractual arrangements. The Group invests in
323 Prudential plc Annual Report 2025
both consolidated and unconsolidated structured entities including investment vehicles such as collective investment schemes, collateralised debt
obligations, mortgage-backed securities and similar asset-backed securities.
Collective investment schemes
The Group invests in collective investment schemes, that invest mainly in equities, bonds, cash and cash equivalents and properties. In assessing
control under IFRS 10 ‘Consolidated Financial Statements’, the Group determines whether it is acting as principal or agent and the variable
returns from its involvement with these entities. The Group’s percentage ownership in these entities can fluctuate on a daily basis according to
the participation of the Group and other investors.
Where the entity is managed by a Group asset manager:
Where the Group’s ownership holding in the entity exceeds 50 per cent, the Group is judged to have control over the entity;
Where the Group’s ownership holding in the entity is between 20 per cent and 50 per cent, the facts and circumstances of the Group’s
involvement in the entity are considered, including the rights to any fees earned by the asset manager, in forming a judgement as to whether
the Group has control over the entity; and
Where the Group’s ownership holding in the entity is less than 20 per cent, the Group is judged to not have control over the entity.
Where the entity is managed by an asset manager outside the Group, an assessment is made of whether the Group has existing rights that gives
it the ability to direct the current activities of the entity and therefore control the entity. In assessing the Group’s ability to direct an entity, the
Group considers its ability relative to other investors.
Where the Group is deemed to control an entity, it is treated as a subsidiary and is consolidated, with the interests of investors other than the
Group being classified as liabilities, and presented within ‘Net asset value attributable to unit holders of consolidated investment funds’.
Where the Group does not control these entities (where the Group is deemed to be acting as an agent under IFRS 10) and they do not meet the
definition of associates, they are carried at FVTPL within financial investments in the Consolidated statement of financial position.
Where the Group’s asset manager sets up investment funds as part of its asset management operations, unless the Group also participates in
the ownership holding of the entities, the Group’s interest is limited to the fees charged to manage the assets of such entities. With no
participation in ownership holding of these entities, the Group does not retain risks associated with investment funds. For these investment funds,
the Group is not deemed to control the entities but deemed to be acting as an agent.
The Group generates returns and retains the ownership risks in these investment vehicles commensurate to its participation and does not have
any further exposure to the residual risks of these investment vehicles.
Other structured entities
The Group holds investments in mortgage-backed securities, collateralised debt obligations and similar asset-backed securities, the majority of
which are actively traded in a liquid market.
The Group consolidates the vehicles that hold the investments where the Group is deemed to control the vehicles. When assessing control over
the vehicles, the factors considered include the purpose and design of the vehicle, the Group’s exposure to the variability of returns and the scope
of the Group’s ability to direct the relevant activities of the vehicle including any kick-out or removal rights that are held by third parties. The
outcome of the control assessment is dependent on the terms and conditions of the respective individual arrangements.
The majority of such vehicles are not consolidated. In these cases, the Group is not the sponsor of the vehicles in which it holds investments and
has no administrative rights over the vehicles’ activities. The Group generates returns and retains the ownership risks commensurate to its
holding and its exposure to the investments and does not have any further exposure to the residual risks or losses of the investments or the
vehicles in which it holds investments. Accordingly, the Group does not have power over the relevant activities of such vehicles and all are carried
at FVTPL within financial investments in the Consolidated statement of financial position.
The table below provides aggregate carrying amounts of the investments in unconsolidated structured entities reported in the Group’s
Consolidated statement of financial position:
31 Dec 2025 $m
31 Dec 2024 $m
Consolidated statement of financial position line items
Investment
funds
Other
structured
entities
Investment
funds
Other
structured
entities
Equity securities and holdings in collective investment schemes
51,549
47,701
Debt securities
542
216
Total investments in unconsolidated structured entities
51,549
542
47,701
216
The Group's maximum exposure to loss related to the interest in unconsolidated structured entities is limited to the carrying value in the
Consolidated statement of financial position and the unfunded investment commitments provided by the Group (see note D5).
During the year, the Group receives dividend and interest income from its investments in these unconsolidated structured entities. Where the
Group’s asset manager manages these entities, such as the collective investment schemes, the Group also receives asset management fees from
these entities.
As at 31 December 2025 and 2024, the Group did not have an agreement, contractual or otherwise, or intention to provide financial support to
structured entities (both consolidated and unconsolidated) that could expose the Group to a loss.
324 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
D6.2 Dividend restrictions and minimum capital requirements
Certain Group entities are subject to restrictions on the amounts of funds they may transfer in the form of cash dividends or otherwise to the
parent company.
Under UK company law, UK companies can only declare dividends if they have sufficient distributable reserves.
The Group’s subsidiaries, joint ventures and associates may remit dividends to the Group, in general, provided the statutory insurance fund meets
the capital adequacy standard required under local statutory regulations and has sufficient distributable reserves. Further details on local capital
regulations in certain Asia operations are provided in note C9.2.
D6.3 Investments in joint ventures and associates
Joint ventures represent arrangements where the controlling parties through contractual or other agreement have the rights to the net assets of
the arrangements. The Group has insurance joint ventures in Mainland China with CITIC Group, and the Takaful insurance joint venture in
Malaysia. In addition, there is an asset management joint venture in Hong Kong with Bank of China International Holdings Limited (BOCI) and
until December 2025 an asset management joint venture in India with ICICI Bank (see below). For the Group’s joint ventures that are accounted
for using the equity method, the net-of-tax results of these operations are included in the Group’s profit before tax.
The Group’s associates, which are also accounted for using the equity method, include the insurance entity in India and from December 2025
following the IPO (see below), the asset management company in India. ICICI Bank is the majority shareholder of both of these associates in
India.
On 19 December 2025, the asset management entity in India, ICICI Prudential Asset Management Company Limited (IPAMC), completed its
IPO and was listed on BSE Limited and the National Stock Exchange of India Limited. The IPO was priced at INR2,165 per equity share indicating
a market capitalisation for IPAMC of INR1,070 billion (approximately $11.8 billion based on the exchange rate at the time of listing).
In connection with this IPO, the Group sold 48,972,994 IPAMC shares at a price per share of INR2,165. The Group retains a 34.59 per cent stake
in IPAMC post-listing, reduced from a pre-listing stake of 49 per cent. The Group has announced its intention to return the net proceeds in
connection with this IPO including the pre-IPO private placement of approximately $1.4 billion (net of applicable fees and other costs, including
any tax chargeable) to Prudential shareholders, subject to regulatory and shareholder approvals where required.
Following its listing and consequent amendments to the shareholder agreement, the Group ceased to exercise joint control over the asset
management business in India but retained significant influence. Therefore the retained investment has been re-classified as an associate from
December 2025, and continues to be accounted for using the equity method.
In addition, the Group has investments in collective investment schemes, funds holding collateralised debt obligations and property funds where
the Group has significant influence. As allowed under IAS 28, these investments are accounted for on an FVTPL basis. The aggregate fair value of
associates accounted for at FVTPL, for which published price quotations were available, is approximately $0.7 billion at 31 December 2025
(31 December 2024: $0.6 billion).
For joint ventures and associates accounted for using the equity method, the 12-month financial information of these investments for the years
ended 31 December 2025 and 2024 (covering the same period as that of the Group) has been used in these consolidated financial statements.
The Group’s share of the profit for shareholder-backed business (including short-term interest rate and other market fluctuations), net of related
tax, in joint ventures and associates that are equity accounted for as shown in the Consolidated income statement, is allocated across segments
as follows with the related tax of the life joint ventures and associates included in the Growth markets and other segment:
2025 $m
2024 $m
Mainland China
(24)
159
Malaysia
35
21
Growth markets and other note
129
104
Insurance operations
140
284
Eastspring
224
193
Total segment and Group total
364
477
Note
For growth markets and other, as well as the segment results for associates and joint ventures within the segment, the amount shown includes taxes for all life joint
ventures and associates, which is less than $1 million in 2025 (2024: charge of $(44) million).
There is no other comprehensive income in the joint ventures and associates other than the foreign exchange differences that arise from
translating the associates and joint ventures into the Group’s presentation currency. There has been no unrecognised share of losses of a joint
venture or associate that the Group has stopped recognising in total comprehensive income.
The Group’s interest in joint ventures and associates gives rise to no contingent liabilities or capital commitments that are material to the Group.
CITIC-Prudential Life Insurance Company (Mainland China)
CITIC-Prudential Life Insurance Company, the Group’s Mainland China segment, is a joint venture with the CITIC Group in which the Group
owns a 50 per cent interest. The joint venture is incorporated in China and is principally engaged in underwriting insurance and investment
contracts. The summarised financial information for this entity, which is considered to be a material joint venture to the Group, is set out below.
The financial information represents the entity’s financial statements prepared in accordance with Group’s IFRS accounting policies, on a 100
per cent basis, for the years shown:
325 Prudential plc Annual Report 2025
Statement of financial position
31 Dec 2025 $m
31 Dec 2024 $m
Total assets
40,647
36,344
Total liabilities (including non-controlling interest) note
38,259
34,452
Shareholders’ equity
2,388
1,892
The above amounts of assets and liabilities include the following:
Cash and cash equivalents
1,934
1,374
Financial liabilities (excluding trade and other payables and provisions)
2,166
1,835
Note
The Group’s 50 per cent share of the Mainland China joint venture’s insurance and reinsurance contract balances are shown in the analysis of insurance and reinsurance
contract balances by segment in note C3.3(c).
Income statement
2025 $m
2024 $m
Revenue
2,358
3,491
Profit for the year after tax
6
282
The above profit for the year includes the following:
Depreciation and amortisation
(43)
(38)
Interest income
615
582
Interest expense
(34)
(2)
Income tax credit (charge)
54
(36)
The summarised financial information above is reconciled to the carrying amount of the Group’s interest in the joint venture recognised in the
consolidated financial statements as follows:
31 Dec 2025 $m
31 Dec 2024 $m
Net assets of the Mainland China joint venture as shown above (100)%
2,388
1,892
Proportion owned by the joint venture partner (50)%
1,194
946
Carrying amount of the Group’s interest in the joint venture (50)%
1,194
946
The Group has received no dividends from the Mainland China joint venture in 2025 (2024: nil) and made capital injections into the Mainland
China joint venture as discussed in note D4.
At 31 December 2025, the Group’s investments in joint ventures and associates accounted for using the equity method are $2,763 million (31
December 2024: $2,412 million), of which $1,194 million (31 December 2024: $946 million) relates to the Group's interest in Mainland China, as
discussed above. The aggregate carrying amount of the Group’s investments in the other joint ventures and associates accounted for using the
equity method is $1,569 million (31 December 2024: $1,466 million).
326 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
D6.4 Related undertakings
In accordance with Section 409 of the Companies Act 2006, a list of Prudential Group’s subsidiaries, joint ventures, associates and significant
holdings (being holdings of more than 20 per cent) is disclosed below, along with the classes of shares held, the registered office address and the
effective percentage of equity owned at 31 December 2025. The Group also operates through branches, none of which are significant.
The definitions of a subsidiary undertaking, joint venture and associate in accordance with the Companies Act 2006 are different from the
definition under IFRS Standards. As a result, the related undertakings included within the list below may not be the same as the undertakings
consolidated in the Group consolidated financial statements. The Group’s consolidation policy is described in note D6.1.
Simplified corporate structure as at 31 December 2025
Prudential plc
Prudential Corporation Asia Limited
Prudential Group Holdings
Limited and subsidiaries
CITIC-
Prudential
Life
Insurance
Company
Limited
(Mainland
China life
joint
venture)
Prudential
Hong Kong
Limited
Prudential
General
Insurance
Hong Kong
Limited
PT Prudential
Life
Assurance
PT Prudential
Sharia Life
Assurance
(Indonesia)
Prudential
Assurance
Malaysia
Berhad
Prudential
BSN
Takaful
Berhad
Prudential
Assurance
Company
Singapore
(Pte)
Limited
Eastspring
Investments
Group Pte.
Ltd and
subsidiaries
Growth
markets
and other
entities
(including
Africa,
Cambodia,
India, Laos,
Myanmar,
the
Philippines,
Taiwan,
Thailand,
Vietnam)
Prudential
International
Treasury
Limited
Prudential
Funding
(Asia) plc
Other than Prudential Hong Kong businesses, Prudential International Treasury Limited and Prudential Funding (Asia) plc, other entities shown
above are indirectly held by Prudential Corporation Asia Limited.
Direct subsidiary undertakings of the parent company, Prudential plc (shares held directly or via nominees)
Key to share classes:
Abbreviation
Class of share held
LBG
Limited by Guarantee
MI
Membership Interest
MI – WFOE
Membership Interest of a Wholly Foreign Owned Enterprise in Mainland China
MI – JV
Membership Interest of a Sino-Foreign Equity Joint Venture in Mainland China
OS
Ordinary Shares
PI
Partnership Interest
PS
Preference Shares
U
Units
Name of entity
Classes of shares held
Proportion held
Registered office address
Prudential Corporation Asia Limited
OS
100.00%
13th Floor, One International Finance Centre, 1 Harbour View Street,
Central, Hong Kong
Prudential Group Holdings Limited
OS
100.00%
5th Floor, 10 Old Bailey, London, EC4M 7NG, United Kingdom
327 Prudential plc Annual Report 2025
Other subsidiaries, joint ventures, associates and significant holdings of the Group – no shares held directly by
the parent company (Prudential plc) or its nominees
Name of entity
Classes of
shares held
Proportion held
Registered office address
Aberdeen Cash Creation Fund
U
47.05%
28th Floor Bangkok City Tower, 179 South Sathorn Road,
Thungmahamek, Sathorn, Bangkok 10120, Thailand
Aberdeen Standard Global Opportunities
Fund
U
28.84%
7 Straits View, #23-04, Marina One East Tower, Singapore 018936
Aberdeen Standard Singapore Equity Fund
U
62.05%
ABRDN India Opportunities Fund
U
30.79%
Alternatives North America, Ltd.
U
100.00%
PO Box 1093, Queensgate House, Grand Cayman, KY1-1102,
Cayman Islands
ARDIAN Prudential Infrastructure Sub-Fund
U
99.99%
1 Temasek Avenue, #36-01 Millenia Tower, Singapore 039192
ARDIAN Prudential PE Sub-Fund
U
99.99%
ARDIAN Prudential RE Sub-Fund
U
99.99%
ATRAM - PRUINVEST PHP Liquid Fund
U
90.51%
8th Floor 8 Rockwell Building, Metro Manila Manila, Philippines
ATRAM Global Technology Feeder Fund
U
21.18%
ATRAM Philippine Equity Index Tracker Fund
- Class V
U
96.88%
Barings International Umbrella Fund-Barings
Global Balanced Fund
U
40.28%
21st Floor, No. 333, Sec. 1, Keelong Rd, Taipei
Blackrock Global Funds Systematic Global
Equity High Income Fund
U
35.10%
Twenty Anson, #18-01, 20 Anson Road, Singapore 079912
BOCHK Aggressive Growth Fund
U
43.66%
27th Floor, Bank of China Tower, 1 Garden Road, Hong Kong
BOCHK Balanced Growth Fund
U
37.26%
BOCHK China Equity Fund
U
53.67%
BOCHK Conservative Growth Fund
U
43.51%
BOCHK US Dollar Money Market Fund
U
25.81%
BOCI-Prudential Asset Management Limited
OS
36.00%
BOCI-Prudential Trustee Limited
OS
36.00%
Suites 1501-1507 & 1513-1516, 15th Floor, 1111 King's Road,
Taikoo Shing, Hong Kong
BSP Debt Fund V Unlevered (Non US) LP
U
52.79%
c/o Benefit Street Partners LLC, New York, New York 10019
Capital East Millennium Equity Fund
U
21.23%
105, Taipei City, Songshan District, Dongxing Rd, No.8 8F
Cathay High Yield EX China Cash Pay 1-5
Year 2% Issuer Capped ETF
U
77.09%
6th Floor, No.39, Sec.2, Dunhua South. Rd., Taipei, Taiwan
CITIC-Prudential Fund Management
Company Limited
MI - JV
49.00%
19th Floor, No. 16, Yincheng Road, China (Shanghai) Pudong New
Area, Shanghai, China
CITIC-Prudential Life Insurance Company
Limited
MI - JV
50.00%
Room 1101-A, 1201, 1301, 1401, 1501, 1601, 1701, 1801, Unit 01,
Building 1, No. B2, North Road of East Third Ring Road, Chaoyang
District, Beijing, PRC,100027, China
Eastspring Al-Wara' Investments Berhad
OS
100.00%
Level 25, Menara Hong Leong, No. 6 Jalan Damanlela, Bukit
Damansara, 50490 Kuala Lumpur, Wilayah Persekutuan, Malaysia
Eastspring Asia Pacific High Yield Equity
Fund
U
55.61%
4th Floor, No.1, Songzhi Rd., Xinyi Dist., Taipei, Taiwan
Eastspring Asset Management (Thailand)
Co., Ltd.
OS
59.50%
944 Mitrtown Office Tower, 9th Floor, Rama 4 Road, Wangmai,
Pathumwan, Bangkok 10330, Thailand
Eastspring Global Private Credit Fund
U
99.99%
7 Straits View, #09-01 Marina One East Tower, Singapore 018936
Eastspring Global Real Assets & Private
Equity Fund
U
99.99%
Eastspring Global Real Estate Fund
U
99.99%
Eastspring Global Technology Fund
U
23.69%
944 Mitrtown Office Tower, 9th floor, Rama 4 road, Wangmai
Pathumwan, Bangkok 10330, Thailand
328 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
Name of entity
Classes of
shares held
Proportion
held
Registered office address
Eastspring Investment Management
(Shanghai) Company Limited
MI - WFOE
100.00%
Unit 2901, 29th Floor Azia Center, 1233 Lujiazui Ring Road, China
(Shanghai) Pilot Free Trade Zone, Shanghai, 200120, China
Eastspring Investments - Asia Select Bond
Fund
U
97.15%
26, Boulevard Royal, L-2449, Luxembourg
Eastspring Investments - Asia Opportunities
Equity Fund
U
99.99%
Eastspring Investments - Asia Pacific Equity
Fund
U
99.98%
Eastspring Investments - Asian Bond Fund
U
97.03%
Eastspring Investments - Asian Dynamic
Fund
U
97.55%
Eastspring Investments - Asian Equity Fund
U
99.21%
Eastspring Investments - Asian Equity
Income Fund
U
92.16%
Eastspring Investments - Asian High Yield
Bond Fund
U
68.12%
Eastspring Investments - Asian Local Bond
Fund
U
91.61%
Eastspring Investments - Asian Low Volatility
Equity Fund
U
78.18%
Eastspring Investments - Asian Multi Factor
Equity Fund
U
97.94%
Eastspring Investments - China A Shares
Growth Fund
U
97.54%
Eastspring Investments - China Bond Fund
U
100.00%
Eastspring Investments - China Equity Fund
U
21.15%
Eastspring Investments - Dragon Peacock
Fund
U
97.70%
Eastspring Investments - European
Investment Grade Bond Fund
U
100.00%
Eastspring Investments - Global Emerging
Markets Bond Fund
U
92.33%
Eastspring Investments - Global Emerging
Markets Dynamic Fund
U
40.76%
Eastspring Investments - Global Emerging
Markets ex-China Dynamic Fund
U
92.41%
Eastspring Investments - Global Equity
Navigator Fund
U
85.88%
Eastspring Investments - Global Growth
Equity Fund
U
39.72%
Eastspring Investments - Global Low
Volatility Equity Fund
U
96.33%
Eastspring Investments - Global Market
Navigator Fund
U
99.60%
Eastspring Investments - Global Multi Asset
Balanced Fund
U
100.00%
Eastspring Investments - Global Multi Asset
Conservative Fund
U
100.00%
Eastspring Investments - Global Multi Asset
Dynamic Fund
U
100.00%
Eastspring Investments - Global Multi Asset
Income Plus Growth Fund
U
100.00%
Eastspring Investments - Global Technology
Fund
U
75.78%
Eastspring Investments - Greater China
Equity Fund
U
89.73%
329 Prudential plc Annual Report 2025
Name of entity
Classes of
shares held
Proportion
held
Registered office address
Eastspring Investments - India Equity Fund
U
28.38%
Eastspring Investments - Pan European Fund
U
50.02%
Eastspring Investments - US Corporate Bond
Fund
U
88.69%
Eastspring Investments - US High
Investment Grade Bond Fund
U
89.08%
Eastspring Investments - US High Yield Bond
Fund
U
25.87%
Eastspring Investments - US Investment
Grade Bond Fund
U
28.99%
Eastspring Investments - World Value Equity
Fund
U
86.43%
Eastspring Investments (Hong Kong) Limited
OS
100.00%
13th Floor, One International Finance Centre, 1 Harbour View Street,
Central, Hong Kong
Eastspring Investments (Luxembourg) S.A.
OS
100.00%
26, Boulevard Royal, L-2449 Luxembourg
Eastspring Investments (Singapore) Limited
OS
100.00%
7 Straits View, #09-01 Marina One East Tower, Singapore 018936
Eastspring Investments Asia Pacific ex-Japan
Target Return Fund
U
86.27%
Level 22, Menara Prudential, Persiaran TRX Barat, 55188 Tun Razak
Exchange, Kuala Lumpur, Malaysia
Eastspring Investments Asian High Yield
Bond MY Fund
U
83.58%
Eastspring Investments Berhad
OS
100.00%
Level 25, Menara Hong Leong, No. 6 Jalan Damanlela, Bukit
Damansara, 50490 Kuala Lumpur, Wilayah Persekutuan, Malaysia
Eastspring Investments Dana Dinamik
U
27.11%
Level 22, Menara Prudential, Persiaran TRX Barat, 55188 Tun Razak
Exchange, Kuala Lumpur, Malaysia
Eastspring Investments Dinasti Equity Fund
U
46.90%
Eastspring Investments Fund Management
Limited Liability Company
MI
100.00%
23rd Floor Saigon Trade Center, 37 Ton Duc Thang Street, Sai Gon
Ward, Ho Chi Minh City, Vietnam
Eastspring Investments Global Equity Fund
U
95.27%
Level 22, Menara Prudential, Persiaran TRX Barat, 55188 Tun Razak
Exchange, Kuala Lumpur, Malaysia
Eastspring Investments Group Pte. Ltd.
OS
100.00%
7 Straits View, #09-01 Marina One East Tower, Singapore 018936
Eastspring Investments Growth Fund
U
26.45%
Level 22, Menara Prudential, Persiaran TRX Barat, 55188 Tun Razak
Exchange, Kuala Lumpur, Malaysia
Eastspring Investments Incorporated
OS
100.00%
874 Walker Road, Suite C, Dover, Kent, Delaware 19904, United
States of America
Eastspring Investments India Consumer
Equity Open Limited
OS
100.00%
3rd Floor, 355 NEX, Rue du Savoir, Cybercity Ebene 72201, Mauritius
Eastspring Investments India Equity Open
Limited
OS
100.00%
Eastspring Investments India Government
Bond Fund (Semi-Annual Distribution)
U
29.44%
Eastspring Investments Limited, Marunouchi Park Bldg., 2-6-1
Marunochi, Chiyoda-ku, Tokyo, Japan 100-6905
Eastspring Investments India Infrastructure
Equity Open Limited
OS
100.00%
3rd Floor, 355 NEX, Rue du Savoir, Cybercity Ebene 72201, Mauritius
Eastspring Investments India Innovation
High Growth Equity Fund QII
U
100.00%
Eastspring Investments Limited, Marunouchi Park Bldg., 2-6-1
Marunochi, Chiyoda-ku, Tokyo, Japan 100-6905
Eastspring Investments Islamic Equity
Income Fund
U
54.69%
Level 22, Menara Prudential, Persiaran TRX Barat, 55188 Tun Razak
Exchange, Kuala Lumpur, Malaysia
Eastspring Investments Limited
OS
100.00%
Marunouchi Park Building, 6-1 Marunouchi 2-chome, Chiyoda-Ku,
Tokyo, Japan
Eastspring Investments Services Pte. Ltd.
OS
100.00%
7 Straits View, #09-01 Marina One East Tower, Singapore 018936
Eastspring Investments SICAV-FIS -
Alternative Investment Fund
U
100.00%
26, Boulevard Royal, L-2449, Luxembourg
Eastspring Investments Unit Trusts - Asian
Balanced Fund
U
96.11%
7 Straits View, #09-01 Marina One East Tower, Singapore 018936
Eastspring Investments Unit Trusts - Dragon
Peacock Fund ID
U
97.79%
330 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
Name of entity
Classes of
shares held
Proportion
held
Registered office address
Eastspring Investments Unit Trusts - Global
Technology Fund
U
90.44%
Eastspring Investments Unit Trusts - Pan
European Fund
U
51.87%
Eastspring Investments Unit Trusts -
Singapore ASEAN Equity Fund
U
99.23%
Eastspring Investments Unit Trusts -
Singapore Select Bond Fund
U
59.12%
Eastspring Investments Vietnam ESG Equity
Fund
U
98.55%
26, Boulevard Royal, L-2449, Luxembourg
Eastspring Investments Vietnam Navigator
Fund
U
74.68%
23rd Floor, Saigon Trade Center Building, 37 Ton Duc Thang Street,
Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam
Eastspring Overseas Investment Fund
Management (Shanghai) Company
Limited
MI - WFOE
100.00%
Unit 2901, 29th Floor Azia Center, 1233 Lujiazui Ring Road, China
(Shanghai) Pilot Free Trade Zone, Shanghai, 200120, China
Eastspring Private Equity Fund 2
U
99.99%
7 Straits View, #09-01 Marina One East Tower, Singapore 018936
Eastspring Securities Investment Trust Co.,
Ltd.
OS
99.54%
4th Floor, No.1 Songzhi Road, Taipei 110, Taiwan
Eastspring SGD Cash Fund
U
87.91%
7 Straits View, #09-01 Marina One East Tower, Singapore 018936
First Sentier Global Property Securities Fund
U
66.69%
38 Beach Road, #06-11 South Beach Tower, Singapore 189767
FSITC Global Trends Fund
U
33.32%
1st Floor, No.6, Sec. 3, Minquan West Rd, Taipei, Taiwan
FSSA China Focus Fund 
U
64.88%
70 Sir John Rogerson’s Quay, Dublin 2, D02 R296, Ireland
Fubon 1-5 Years US High Yield Bond Ex
China ETF
U
31.75%
8th Floor, No.108, Sec.1, Dunhua South. Rd., Taipei, Taiwan
Fuh Hwa 1-5 Yr High Yield ETF
U
66.33%
8th & 9th Floor, No.308, Sec. 2, Bade Rd., Da-an District
Furnival Insurance Company PCC Limited
OS
100.00%
PO Box 155, Mill Court, La Charroterie, St Peter Port, GY1 4ET,
Guernsey
GS Twenty Two Limited
OS
100.00%
5th Floor, 10 Old Bailey, London, EC4M 7NG, United Kingdom
HSBC Senior Global Infrastructure Debt Fund
U
100.00%
8 Canada Square, London, E14 5HQ, United Kingdom
ICICI Prudential Asset Management
Company Limited
OS
34.59%
12th Floor, Narain Manzil, 23, Barakhamba Road, New Delhi
110001, India
ICICI Prudential Life Insurance Company
Limited
OS
21.93%
ICICI PruLife Towers, 1089 Appasaheb Marathe Marg, Prabhadevi,
Mumbai 400025, India
ICICI Prudential Pension Funds
Management Company Limited
OS
21.93%
Unit No. A, 2nd Floor, Cnergy Building, Appasaheb Marathe Marg,
Prabhadevi, Mumbai, Maharashtra - 400025, India
ICICI Prudential Trust Limited
OS
49.00%
12th Floor, Narain Manzil, 23, Barakhamba Road, New Delhi
110001, India
iShares Core MSCI Asia
U
44.86%
16th Floor, Champion Tower, 3 Garden Road, Central, Hong Kong
iShares MSCI Asia ex Japan Climate Action
ETF
U
48.85%
20 Anson Road, #18-01 Twenty Anson, Singapore 079912
iShares MSCI Europe ESG Enhanced UCITS
ETF
U
47.56%
12 Throgmorton Avenue, London, EC2N 2DL, United Kingdom
iShares MSCI USA ESG Enhanced UCITS ETF
U
41.49%
78 Sir John Rogerson's Quay, Dublin, D02 HD32, Ireland
KKP Active Equity Fund
U
29.91%
209 KKP Tower A, 17 Fl., Sukhumvit 21 (Asoke), Khlong Toey Nua,
Wattana, Bangkok 10110, Thailand
Krungsri Greater China Equity Hedged
Dividend Fund
U
22.00%
12th, 18th Zone B Floor, Ploenchit Tower 898 Ploenchit Road,
Lumpini Pathumwan, Bangkok 10330, Thailand
Lasalle Property Securities SICAV-FIS
U
99.95%
11-13 Bouldevard de la Foire, L-1528 Luxembourg
M&G Asia Property TS Trust
U
100.00%
8 Marina Boulevard, #05-02 Marina Bay, Financial Centre,
Singapore, 018981
M&G Real Estate Asia Holding Company Pte.
Ltd.
OS
33.00%
138 Market Street, #35-01 CapitaGreen, Singapore 048946
Manulife Asia Pacific Bond Fund
U
60.89%
9th Floor, No 89 Son Ren Road, Taipei, Taiwan
331 Prudential plc Annual Report 2025
Name of entity
Classes of
shares held
Proportion
held
Registered office address
Manulife China Offshore Bond Fund
U
68.24%
9th Floor, No 89 Son Ren Road, Taipei, Taiwan
Manulife Global Equity Fund
U
25.71%
Manulife Superior Selection China Fund
U
27.98%
Manulife Taiwan Dynamic Fund
U
20.48%
MEAG FlexConcept
U
74.98%
R.C.S. Luxembourg NR. 28878, 1c, rue Gabriel Lippmann, L-5365
Munsbach
Nomura Global Shariah Sustainable Equity
Fund
U
28.39%
Suite No 12.2, Level 12, Menara IMC,No.8 Jalan Sultan Ismail,Kuala
Lumpur,50250,WP Kuala Lumpur, Malaysia
North Sathorn Holdings Company Limited
OS
100.00%
No. 63, Athenee Tower, 34th Floor, Wireless Road, Lumpini
Subdistrict Pathumwan District, Bangkok Metropolis, Thailand
PS
99.99%
PCA IP Services Limited
OS
100.00%
13th Floor, One International Finance Centre, 1 Harbour View Street,
Central, Hong Kong
PCA Life Assurance Co., Ltd.
OS
99.79%
8th Floor, No.1 Songzhi Road, Taipei City, 11047, Taiwan
PCA Reinsurance Co. Ltd.
OS
100.00%
Unit Level 13(A), Main Office Tower, Financial Park Labuan, Jalan
Merdeka, 87000 Federal Territory of Labuan, Malaysia
Pinebridge ESG Emerging Market Corporate
Strategy Bond Fund
U
24.59%
10th Floor, No. 144, Sec. 2, Minquan East Rd, Taipei, Taiwan
Pinebridge US Dual Core Income Fund
U
23.54%
Principal Core Fixed Income Fund
U
24.43%
44, 16th Floor, CIMB Thai Bank, Lungsuan Road, Lumpini, Bangkok
10330, Thailand
Principal Global Silver Age Fund
U
35.07%
Principal Islamic Malaysia Government
Sukuk Fund
U
50.87%
Level 32, Exchange 106, Lingkaran TRX, 55188 Tun Razak Exchange,
Kuala Lumpur, Malaysia
Principal Malaysia Titans Fund
U
63.07%
Level 31, Exchange 106, Lingkaran TRX, 55188 Tun Razak Exchange,
Kuala Lumpur, Malaysia
Pru Life Insurance Corporation of U.K.
OS
100.00%
9th Floor, Uptown Place Tower 1, 1 East 11th Drive, Uptown
Bonifacio, 1634 Taguig City, Metro Manila, Philippines
Prudence Foundation
LBG
100.00%
13th Floor, One International Finance Centre, 1 Harbour View Street,
Central, Hong Kong
Prudential (Cambodia) Life Assurance Plc
OS
100.00%
Chip Mong Tower Building, Units L19, L20, and L21, 19th, 20th, 21st
Floor, Russian Federation Blvd (110), Phum 10, Sangkat Phsar
Depou 3, Khan Tuol Kork, Phnom Penh, Cambodia
Prudential (US Holdco 1) Limited
OS
100.00%
5th Floor, 10 Old Bailey, London, EC4M 7NG, United Kingdom
Prudential Africa Holdings Limited
OS
100.00%
Prudential Africa Services Limited
OS
100.00%
3rd Floor, One Africa Place, LR No. 1870/X/45, P.O. Box 1393-00606,
Westlands, Nairobi, Kenya
Prudential Assurance Company Singapore
(Pte) Limited
OS
100.00%
30 Cecil Street, #30-01 Prudential Tower, Singapore 049712
Prudential Assurance Malaysia Berhad
OS
51.00%
Level 26, Menara Prudential, Persiaran TRX Barat, 55188 Tun Razak
Exchange, Kuala Lumpur, Malaysia
Prudential Assurance Uganda Limited
OS
100.00%
9th Floor Zebra Plaza, Plot 23 Kampala Road, P.O. Box 2660,
Kampala, Uganda
Prudential Bermuda ISAC Ltd.
OS
100.00%
Clarendon House, 2 Church Street, Hamilton HM11, Bermuda
Prudential Bermuda Re ISA, Ltd.
OS
100.00%
Prudential BSN Takaful Berhad
OS
49.00%
Level 13, Menara Prudential, Persiaran TRX Barat, 55188 Tun Razak
Exchange, Kuala Lumpur, Malaysia
Prudential Corporation Asia Limited
OS
100.00%
13th Floor, One International Finance Centre, 1 Harbour View Street,
Central, Hong Kong
Prudential Corporation Holdings Limited
OS
100.00%
5th Floor, 10 Old Bailey, London, EC4M 7NG, United Kingdom
Prudential Enterprise Management (Beijing)
Co., Ltd.
MI-WFOE
100.00%
Unit 1817, Level 18, Building 1, No.1 Jianguomenwai Avenue,
Chaoyang District, Beijing, China
Prudential Financial Advisers Singapore Pte.
Ltd.
OS
100.00%
30 Cecil Street, #30-01 Prudential Tower, Singapore 049712
332 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
Name of entity
Classes of
shares held
Proportion
held
Registered office address
Prudential Financial Partners HK Limited
OS
100.00%
13th Floor, One International Finance Centre, 1 Harbour View Street,
Central, Hong Kong
Prudential Funding (Asia) PLC
OS
100.00%
5th Floor, 10 Old Bailey, London, EC4M 7NG, United Kingdom
Prudential General Insurance Hong Kong
Limited
OS
100.00%
59th Floor, One Island East, 18 Westlands Road, Quarry Bay, Hong
Kong
Prudential Group Holdings Limited
OS
100.00%
5th Floor, 10 Old Bailey, London, EC4M 7NG, United Kingdom
Prudential Group Secretarial Services HK
Limited
OS
100.00%
13th Floor, One International Finance Centre, 1 Harbour View Street,
Central, Hong Kong
Prudential Group Secretarial Services Limited
OS
100.00%
5th Floor, 10 Old Bailey, London, EC4M 7NG, United Kingdom
Prudential HCL Health Insurance Limited
OS
70.00%
Suite 6, 48th Floor, Commerz III, International Business Park, Oberoi
Garden City, Off Western Express Highway, Goregaon (East),
Mumbai, 400063, India
Prudential Holdings Limited
OS
100.00%
4th Floor, Saltire Court, 20 Castle Terrace, Edinburgh, EH1 2EN,
United Kingdom
Prudential Hong Kong Limited
OS
100.00%
59th Floor, One Island East, 18 Westlands Road, Quarry Bay, Hong
Kong
Prudential International Treasury Limited
OS
100.00%
13th Floor, One International Finance Centre, 1 Harbour View Street,
Central, Hong Kong
Prudential Investment Fund - Post
Retirement Care Investment Fund
U
38.98%
F377/9/H/3, Kabulonga Road, Kabulonga, Lusaka, Zambia
Prudential Investment Fund - Pru Offshore
Fund
U
28.64%
Prudential Investment Management Private
Limited
OS
100.00%
1 Pasir Panjang Road, #12-02, Singapore 118479
Prudential IP Services Limited
OS
100.00%
5th Floor, 10 Old Bailey, London, EC4M 7NG, United Kingdom
Prudential Life Assurance (Lao) Company
Limited
OS
100.00%
5th Floor, Lao International Business and Tourist Center Project
(Vientiane Center), Khouvieng Road, Nongchan Village,
Sisattanak District, Vientiane Capital, Lao PDR
Prudential Life Assurance (Thailand) Public
Company Limited
OS
99.93%
944 Mitrtown Office Tower, 10th, 29th-31st Floor, Rama 4 Road,
Wangmai, Pathumwan, Bangkok, 10330, Thailand
Prudential Life Assurance Kenya Limited
OS
100.00%
Vienna Court, Ground Floor, State House Crescent, Off State House
Avenue, P.O. Box 25093-00603, Nairobi, Kenya
Prudential Life Assurance Zambia Limited
OS
100.00%
Prudential House, Plot No. 32256, Thabo Mbeki Road, P.O. Box
31357, Lusaka, Zambia
Prudential Life Insurance Ghana Limited
OS
100.00%
12th Floor, 335 Place, N1, North Dzorwulu, Accra, Accra
Metropolitan, Greater Accra, P.O. Box AN 10476, Ghana
Prudential Life Vault Limited
OS
100.00%
48 Awolowo Road, South-West Ikoyi, Lagos, Nigeria
PS
100.00%
Prudential Mauritius Holdings Limited
OS
100.00%
3rd Floor, 355 NEX, Rue du Savoir, Cybercity Ebene 72201, Mauritius
Prudential Myanmar Life Insurance Limited
OS
100.00%
#15-01, 15th Floor, Sule Square, 221 Sule Pagoda Road, Kyauktada
Township, Yangon, Myanmar
Prudential Pensions Management Zambia
Limited
OS
49.00%
Prudential Pensions Management Zambia Limited Support Office,
Plot F/377/9/H/3, Kabulonga Road, Kabulonga, Lusaka, Zambia
Prudential Services Asia Sdn. Bhd.
OS
100.00%
Suite 1005, 10th Floor, Wisma Hamzah-Kwong Hing, No. 1 Leboh
Ampang, 50100 Kuala Lumpur, Malaysia
PS
51.00%
Prudential Services Limited
OS
100.00%
5th Floor, 10 Old Bailey, London, EC4M 7NG, United Kingdom
Prudential Services Philippines Corporation
OS
100.00%
19th Floor Uptown Place Tower I East, 11th Drive Uptown Bonifacio
Fort Bonifacio Bonifacio Global City, Taguig City, Fourth District,
National Capital Region (NCR), 1630, Philippines
Prudential Services Singapore Pte. Ltd.
OS
100.00%
1 Pasir Panjang Road, #12-02, Singapore 118479
Prudential Singapore Holdings Pte. Limited
OS
100.00%
30 Cecil Street, #30-01 Prudential Tower, Singapore 049712
PS
100.00%
333 Prudential plc Annual Report 2025
Name of entity
Classes of
shares held
Proportion
held
Registered office address
Prudential Technology and Services India
Private Limited
OS
100.00%
Unit 401, 4th Floor, CIGNUS, Tower-1, Whitefield Bangalore, Hoodi
Village, K.R. Puram Hobli, Whitefield, Bangalore, Bangalore South,
Karnataka, India, 560066
Prudential Vietnam Assurance Private
Limited
OS
100.00%
25th Floor Saigon Trade Center, 37 Ton Duc Thang Street, Sai Gon
Ward, Ho Chi Minh City, Vietnam
Prudential Zenith Life Insurance Limited
OS
100.00%
6th Floor, Civic Towers, Plots Ga & G1 Ozumba Mbadiwe Avenue,
Victoria Island, Lagos, Nigeria
PT Prudential Sharia Life Assurance
OS
94.62%
Prudential Tower, 2nd Floor, Jl. Jend. Sudirman Kav. 79, Jakarta
12910, Indonesia
PT. Eastspring Investments Indonesia
OS
99.95%
23rd Floor, Prudential Tower, JL. Jend. Sudirman Kav.79, Jakarta
12910, Indonesia
PT. Prudential Life Assurance
OS
94.62%
Prudential Tower, Jl. Jend. Sudirman Kav. 79, Jakarta 12910,
Indonesia
Pulse Ecosystems Pte. Ltd.
OS
100.00%
1 Pasir Panjang Road, #12-02, Singapore 118479
Reksa Dana Eastspring IDR Fixed Income
Fund (NDEIFF)
U
95.42%
Prudential Tower, 23rd Floor, Jl. Jend. Sudirman Kav.79, Jakarta
12910, Indonesia
Reksa Dana Syariah Eastspring Syariah Fixed
Income Amanah
U
76.89%
Reksa Dana Syariah Eastspring Syariah
Mixed Asset Fund
U
34.11%
Prudential Tower Lantai 23, JL, Jend. Sudirman Kav. 79, Kakarta
12910 - Indonesia
Reksa Dana Syariah Eastspring Syariah
Money Market Khazanah
U
67.70%
Prudential Tower, 23rd Floor, Jl. Jend. Sudirman Kav.79, Jakarta
12910, Indonesia
Rhodium Investment Funds - Singapore
Bond Fund
U
99.99%
7 Straits View, #09-01 Marina One East Tower, Singapore 018936
Rhodium Passive Long Dated Bond Fund
U
99.93%
Robeco QI European Active Index Equities
U
43.61%
6, route de Trèves, L-2633 Senningerberg, Grand Duchy of
Luxembourg
Schroder Asian Investment Grade Credit
U
26.05%
138 Market Street, #23-01 CapitaGreen, Singapore 048946
Schroder Emerging Markets Fund
U
72.14%
Schroder Multi-Asset Revolution
U
49.69%
Schroder US Dollar Money Fund
U
29.48%
9th Floor, No. 108, Section 5, Xinyi Road, Taipei, Taiwan
Scotts Spazio Pte. Ltd.
OS
45.00%
316 Tanglin Road, #01-01,Singapore, 247978
Shanghai CPE Asset Management Co., Ltd.
MI - JV
26.95%
Room 101-2, No.128 North Zhangjiabang Road, Pudong District,
Shanghai, China
Shenzhen Prudential Technology Limited
MI - WFOE
100.00%
Unit 5, 8th Floor, China Resources Tower, No.2666 Keyuan South
Road, Yuehai Street, Nanshan District, Shenzhen, 518054, China
Sri Han Suria Sdn. Bhd.
OS
51.00%
Suite 1005, 10th Floor, Wisma Hamzah-Kwong Hing, No. 1 Leboh
Ampang, 50100 Kuala Lumpur, Malaysia
Staple Limited
OS
100.00%
No. 63, Athenee Tower, 34th Floor, Wireless Road, Lumpini
Subdistrict Pathumwan District, Bangkok Metropolis, Thailand
StepStone Prudential Private Credit Fund
U
100.00%
103 South Church Street, Harbour Place, 5th Floor, KY1-1202
Cayman Islands
Tisco US Equity Fund
U
20.46%
48/16-17, Tisco Tower Building, 9 Floor. North Sathorn, Silom,
Bangrak, Bangkok 10500
United Global Innovation Fund
U
20.43%
23A, 25th Floor, Asia Centre Building, 173/27-30, 32-33 South
Sathorn Road, Thungmahamek, Sathorn, Bangkok 10120,
Thailand
United Global Quality Equity Fund
U
59.66%
Jln Raja Laut, City Centre, 50100 Kuala Lumpur, Wilayah
Persekutuan, Kuala Lumpur, Malaysia
United Global Quality Growth Fund
U
27.94%
23A, 25th Floor, Asia Centre Building, 173/27-30, 32-33 South
Sathorn Road, Thungmahamek, Sathorn, Bangkok 10120,
Thailand
United-I Malaysia Discovery Fund
U
32.95%
Level 20, UOB Plaza 1, 7, Jalan Raja Laut, 50350, Kuala Lumpur,
Malaysia
United-I Malaysia Equity Fund
U
67.05%
Level 20, UOB Plaza 1, 7, Jalan Raja Laut, 50350, Kuala Lumpur,
Malaysia
334 Prudential plc Annual Report 2025
Notes to the consolidated financial statements continued
UOB Smart Global Healthcare Fund
U
33.50%
23A, 25th Floor, Asia Centre Building, 173/27-30, 32-33 South
Sathorn Road, Thungmahamek, Sathorn, Bangkok 10120,
Thailand
UOB Smart Japan Small and Mid Cap Fund
U
42.24%
UOB Smart Millennium Growth Fund
U
31.06%
USD Investment Grade Infrastructure Debt
Fund SCSp
U
21.23%
35a, Avenue John F. Kennedy, L-1855 Luxembourg, Grand Duchy of
Luxembourg
* Prudential Assurance Malaysia Berhad is consolidated in the Group's consolidated financial statements reflecting the controlling interest of the Group. In January
2026, the Group acquired an additional 19 per cent stake in Sri Han Suria Sdn. Bhd., the holding company that owns Prudential Assurance Malaysia Berhad,
increasing the Group’s aggregate stake to 70 per cent going forward (see note D2 for further details).
Prudential BSN Takaful Berhad is a joint venture that is accounted for using the equity method, for which the Group has an economic interest of 70 per cent for all
business sold up to 31 December 2016 and of 49 per cent for new business sold subsequent to this date.
The holding of 94.62 per cent for PT. Prudential Life Assurance represents the proportion held in the Indonesia subsidiary attaching to the aggregate of the shares
across the types of capital in issue.
The below table lists the issued share capital of the subsidiaries of the Group which, in the opinion of the Directors, principally affect the results or
assets of the Group:
Name of entity
Issued and fully paid up share / registered capital
Prudential Assurance Company Singapore (Pte) Limited
526,557,000 ordinary shares of SGD 1 each
PT. Prudential Life Assurance
105,500 ordinary shares and 6,000 preference shares of RP 1,000,000 each
Prudential Hong Kong Limited
3,691,854,873 ordinary shares of HKD 1 each
Prudential Assurance Malaysia Berhad
100,000,000 ordinary shares of RM 1 each
335 Prudential plc Annual Report 2025
Statement of financial position of the parent company
Note
31 Dec 2025 $m
31 Dec 2024 $m
Fixed assets
Investments in subsidiary undertakings
5
13,308
13,789
Current assets
Amounts owed by subsidiary undertakings
8,067
6,577
Cash at bank and in hand
42
107
Prepayments and other debtors
2
3
8,111
6,687
Liabilities: amounts falling due within one year
Amounts owed to subsidiary undertakings
(1,754)
(852)
Tax payable
(9)
(8)
Other liabilities
(1)
(19)
(1,764)
(879)
Net current assets
6,347
5,808
Total assets less current liabilities
19,655
19,597
Liabilities: amounts falling due after more than one year
Amounts owed to subsidiary undertakings
(4,210)
(3,637)
Total net assets
15,445
15,960
Capital and reserves
6
Share capital
169
176
Capital redemption reserve
14
7
Share premium
5,011
5,009
Profit and loss account
10,251
10,768
Shareholders’ funds
15,445
15,960
2025 $m
2024 $m
Profit for the year
1,318
786
The financial statements of the parent company on pages 335 to 339 were approved by the Board of Directors on 17 March 2026 and signed
on its behalf by:
p335-1.jpg
p335-2.jpg
Shriti Vadera Anil Wadhwani
ChairChief Executive Officer
336 Prudential plc Annual Report 2025
Statement of changes in equity of the parent company
Share capital
$m
Share premium
$m
Capital
redemption
reserve
$m
Profit and loss
account
$m
Shareholders’
funds
$m
Balance at 1 Jan 2024
183
5,009
11,392
16,584
Profit and total comprehensive income for the year
786
786
Transactions with owners, recorded directly in equity
Share repurchase/buyback programmes
(7)
7
(878)
(878)
Share-based payment transactions
20
20
Dividends
(575)
(575)
Effect of scrip dividends
23
23
Total transactions with owners
(7)
7
(1,410)
(1,410)
Balance at 31 Dec 2024 / 1 Jan 2025
176
5,009
7
10,768
15,960
Profit and total comprehensive income for the year
1,318
1,318
Transactions with owners, recorded directly in equity
New share capital subscribed
2
2
Share repurchase/buyback programmes
(7)
7
(1,234)
(1,234)
Share-based payment transactions
(7)
(7)
Dividends
(623)
(623)
Effect of scrip dividends
29
29
Total transactions with owners
(7)
2
7
(1,835)
(1,833)
Balance at 31 Dec 2025
169
5,011
14
10,251
15,445
337 Prudential plc Annual Report 2025
Notes to the parent company financial statements
1  Nature of operations
Prudential plc (‘the Company’) together with its subsidiaries (collectively, the ‘Group’ or ‘Prudential’) provides life and health insurance and asset
management in Greater China, ASEAN, India and Africa. The Group is headquartered in Hong Kong.
2  Basis of preparation
The financial statements of the Company, which comprise the statement of financial position, statement of changes in equity and related notes,
are prepared in accordance with UK Generally Accepted Accounting Practice, including Financial Reporting Standard 101 Reduced Disclosure
Framework (‘FRS 101’) and Part 15 of the Companies Act 2006.
In preparing these financial statements, the Company applies the recognition, measurement and disclosure requirements in accordance with
international accounting standards adopted for use in the UK but makes amendments where necessary, in order to comply with the Companies
Act 2006, and has set out below where advantages of the FRS 101 disclosure exemptions have been taken. The Company has also taken the
advantage of the exemption under Section 408 of the Companies Act 2006 from presenting its own profit and loss account.
In these financial statements, the Company has applied the exemptions available under FRS 101 in respect of the following disclosures:
IAS 1 disclosure in respect of capital management and certain comparative information;
IAS 7 cash flow statement and related notes;
IAS 8 list of issued (and their likely effects of) new or revised but not yet effective IFRS standards;
IAS 24 disclosures in respect of transactions with wholly-owned subsidiaries within the Group; and
IFRS 15 ‘Revenue from Contracts with Customers’ in respect of revenue recognition.
As the consolidated financial statements of the Group include the equivalent disclosures, the Company has also applied the exemptions available
under FRS 101 in respect of the following disclosures:
IFRS 2 ‘Share-based Payment’ in respect of Group-settled share-based payments;
IFRS 7 ‘Financial Instruments: Disclosures’ and the consequential amendments to IFRS 7 related to IFRS 9; and
IFRS 13 ‘Fair Value Measurement’.
The accounting policies set out in note 3 below have been applied consistently to both years presented in these financial statements.
The Company and the Group manage cash resources, remittances and financing primarily in USD. Accordingly, the functional and presentational
currency of the Company is USD.
On the basis of the assessment of going concern for the Company and the Group as set out in note A1 to the Group IFRS consolidated financial
statements, the Directors consider it appropriate to continue to adopt the going concern basis of accounting in preparing these financial
statements for the year ended 31 December 2025.
3  Significant accounting policies
Investments in subsidiary undertakings
Investments in subsidiary undertakings are shown at cost less impairment. Investments are assessed for indicators of impairment, and if any are
identified, any impairment is assessed by comparing the net assets and value in use of the subsidiary undertakings with the carrying value of the
investments.
Amounts owed by subsidiary undertakings
Amounts owed by subsidiary undertakings are shown at cost less expected credit losses, which are determined using the expected credit loss
approach under IFRS 9.
Financial instruments
Under IFRS 9, except for derivative instruments (where applicable) that are mandatorily classified as FVTPL, all financial assets and liabilities of
the Company are held at amortised cost. The Company assesses impairment on its loans and receivables using the expected credit loss
approach. The expected credit loss on the Company’s loans and receivables, the majority of which represent loans to its subsidiaries, have been
assessed by taking into account the probability of defaults on those loans. In all cases, the subsidiaries are expected to have sufficient resources
to repay the loans either now or over time based on projected earnings. For loans recallable on demand, the expected credit loss has been limited
to the impact of discounting the value of the loan between the balance sheet date and the anticipated recovery date. For loans with a fixed
maturity date, when held, the expected credit loss has been determined with reference to the historical experience of loans with equivalent credit
characteristics.
Dividends
Interim dividends are recorded in the year in which they are paid.
Cash and scrip dividends are initially recorded in the statement of changes in equity as a deduction from retained earnings, at the value of the
cash paid, or the cash equivalent to the scrip dividend. For scrip dividends settled by a new issue of shares the deduction from retained earnings is
subsequently reversed and an amount equal to the nominal value of shares issued is transferred to share capital from share premium or the
capital redemption reserve.
338 Prudential plc Annual Report 2025
Notes to the parent company financial statements continued
Foreign currency translation
Transactions not denominated in the Company’s functional currency, USD, are initially recorded at the rate of currency prevailing on the date of
the transaction. Monetary assets and liabilities not denominated in the Company’s functional currency are translated to the Company’s
functional currency at year end spot rates. The impact of these currency translations is recorded within the profit and loss account for the year.
Tax
Current tax recoverable (payable) recognised in the balance sheet is measured at the amount expected to be recovered from (paid to) relevant
tax authorities in accordance with the provisions of IAS 12 'Income Taxes'.
Deferred tax assets and liabilities are recognised in accordance with the provisions of IAS 12.
The Company has applied the IAS 12 paragraph 4A mandatory exemption from recognising and disclosing information on the associated
deferred tax assets and liabilities related to Pillar Two income taxes at 31 December 2025. For further details of the impact of Pillar Two income
taxes, refer to note B3 to the Group IFRS consolidated financial statements.
Share-based payments
The Group offers share awards and option plans for certain key employees and a Save As You Earn (SAYE) plan for all UK and certain overseas
employees. The share-based payment plans operated by the Group are mainly equity-settled.
Under IFRS 2 ‘Share-based payment’, where the Company, as the parent company, has the obligation to settle the options or awards of its
equity instruments to employees of its subsidiary undertakings, and such share-based payments are accounted for as equity-settled in the Group
financial statements, the Company records an increase in the investment in subsidiary undertakings for the value of the share options and
awards granted with a corresponding credit entry recognised directly in equity. The value of the share options and awards granted is based upon
the fair value of the options and awards at the grant date, the vesting period and the vesting conditions. Cash receipts from business units in
respect of newly issued share schemes are treated as returns of capital within investments in subsidiaries.
4  Reconciliation from the FRS 101 parent company results to the Group IFRS results
The parent company financial statements are prepared in accordance with FRS 101 and the Group financial statements are prepared
in accordance with IFRS as issued by the IASB and international financial reporting standards adopted for use in the UK.
The tables below provide a reconciliation between the FRS 101 parent company results and the Group IFRS results.
Profit after tax
2025 $m
2024 $m
Profit for the year of the Company in accordance with FRS 101 note (i)
1,318
786
Accounting policy difference note (i)
(1)
11
Share in the IFRS result of the Group, net of distributions to the Company note (ii)
2,661
1,488
Profit after tax of the Group attributable to equity holders in accordance with IFRS
3,978
2,285
Shareholders’ equity
31 Dec 2025 $m
31 Dec 2024 $m
Shareholders’ funds of the Company in accordance with FRS 101
15,445
15,960
Accounting policy difference note (i)
(1)
11
Share in the IFRS net equity of the Group note(ii)
4,673
1,521
Shareholders' equity of the Group in accordance with IFRS
20,117
17,492
Notes
(i) Accounting policy difference represents the difference in accounting for expected credit losses on loan assets.
(ii) The share in the IFRS result of the Group represents the Company’s interest in the earnings of its subsidiaries, JVs and associates. The share in the IFRS net equity of the
Group represents the Company's interest in the net assets of its subsidiaries, JVs and associates. The movement compared with the prior year reflects movements in the
results of the Group relative to the result of the Company.
5  Investments in subsidiary undertakings
2025 $m
2024 $m
At 1 Jan
13,789
13,786
Write-down of investment in Prudential Group Holdings Limited
(482)
Other note
1
3
At 31 Dec
13,308
13,789
Note
Other includes net amounts in respect of share-based payments settled by the Company for employees of its subsidiary undertakings.
Following the distribution of retained earnings by the Company’s direct subsidiary Prudential Group Holdings Limited (PGHL) the Company
determined that the remaining value of its investment in PGHL was less than its carrying value. The value of the Company’s investment in PGHL
was therefore reduced to the recoverable amount of this investment, measured as the value of PGHL’s net assets. A write-down of $482 million
was recognised in the income statement for the year.
339 Prudential plc Annual Report 2025
The remaining investments in subsidiary undertakings held at 31 December 2025 have been assessed for indicators of impairment and none
were identified.
Subsidiary undertakings of the Company at 31 December 2025 are listed in note D6.4 to the Group IFRS consolidated financial statements.
6  Capital and reserves
Share capital and share premium
A summary of the ordinary shares in issue and the options outstanding to subscribe for the Company’s shares at 31 December 2025 is set out in
note C8 to the Group IFRS consolidated financial statements.
Share repurchase/buyback programmes
On 23 December 2025 the Company completed its $2 billion share buyback programme to reduce the issued share capital of the Company in
order to return capital to shareholders, announced in 2024. As at 31 December 2025, 201.4 million (2024: 92.1 million) ordinary shares in
aggregate have been repurchased for a total consideration excluding costs of approximately $1,996 million (2024: $785 million).
Further details of the share repurchase/buyback programmes by the Company are provided in note C8 to the Group IFRS consolidated financial
statements.
Retained profit of the Company
Retained profit at 31 December 2025 amounted to $10,251 million (31 December 2024: $10,768 million). The retained profit includes
distributable reserves of $4,486 million (31 December 2024: $4,996 million) and non-distributable reserves of $5,765 million (31 December
2024: $5,772 million). The non-distributable reserves of the Company relate to gains on intra-group transactions, in which qualifying
consideration was not received, and share-based payment reserves.
Under UK company law, Prudential may pay dividends only if sufficient distributable reserves of the Company are available for the purpose, and
if the amount of its net assets is greater than the aggregate of its called-up share capital and non-distributable reserves (such as the share
premium account) and the payment of the dividend does not reduce the amount of its net assets to less than that aggregate.
The retained profit of the Company is substantially generated from dividend income received from subsidiaries. The Group's segmental analysis
illustrates the generation of profit across the Group (see note B1.1 to the Group IFRS consolidated financial statements). The Group and its
subsidiaries are subject to local regulatory minimum capital requirements, as set out in note C9 of the Group IFRS consolidated financial
statements. A number of the principal risks set out in the Risk review report could impact the generation of profit in the Group’s subsidiaries in the
future and hence impact their ability to pay dividends in the future.
In determining the dividend payment in any year, the Directors follow the Group dividend policy described in the Financial review section of this
Annual Report. The Directors consider the Company’s ability to pay current and future dividends twice a year by reference to the Company’s
business plan and certain stressed scenarios.
7  Other information
(a) Information on key management remuneration is given in note B2.3 to the Group IFRS consolidated financial statements. Additional
information on directors’ remuneration is given in the Directors’ remuneration report section of this Annual Report.
(b) Information on transactions of the Directors with the Group is given in note D5 to the Group IFRS consolidated financial statements.
(c) The Company employs no staff.
(d) Fees payable to the Company’s auditor for the audit of the Company’s annual accounts were $0.1 million (2024: $0.1 million) and for other
services were nil (2024: nil).
(e) In certain instances, the Company has guaranteed that its subsidiaries will meet their obligations when they fall due for payment.
8  Post balance sheet events
Dividends
The second interim dividend for the year ended 31 December 2025, which was approved by the Board of Directors after 31 December 2025, is
described in note B5 to the IFRS consolidated Group financial statements.
Share Buyback
On 6 January 2026 the Company announced that it will commence a buyback programme of its ordinary shares up to a maximum aggregate
amount of $1.2 billion. It is intended that this buyback will be completed by no later than 18 December 2026.
340 Prudential plc Annual Report 2025
Statement of Directors’ responsibilities in respect of the Annual Report and
the financial statements
The directors are responsible for preparing the Annual Report and the Group and parent company financial statements in accordance with
applicable law and regulations.
Company law requires the directors to prepare Group and parent company financial statements for each financial year. Under that law they are
required to prepare the Group financial statements in accordance with UK-adopted international accounting standards and applicable law and
have elected to prepare the parent company financial statements in accordance with UK accounting standards and applicable law, including FRS
101 Reduced Disclosure Framework.
Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the
state of affairs of the Group and parent company and of their profit or loss for that period. In preparing each of the Group and parent company
financial statements, the directors are required to:
select suitable accounting policies and then apply them consistently;
make judgements and estimates that are reasonable, relevant, reliable and prudent;
for the Group financial statements, state whether they have been prepared in accordance withUK-adopted international accounting
standards;
for the parent company financial statements, state whether applicable UK accounting standards have been followed, subject to any material
departures disclosed and explained in the parent company financial statements;
assess the Group and parent company’s ability to continue as a going concern, disclosing, as applicable, matters related to going concern; and
use the going concern basis of accounting unless they either intend to liquidate the Group or the parent company or to cease operations, or
have no realistic alternative but to do so.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the parent company’s transactions
and disclose with reasonable accuracy at any time the financial position of the parent company and enable them to ensure that its financial
statements comply with the Companies Act 2006. They have general responsibility for taking such steps as are reasonably open to them to
safeguard the assets of the Group and to prevent and detect fraud and other irregularities.
Under applicable law and regulations, the directors are also responsible for preparing a Strategic report, Directors’ report, Directors’ remuneration
report and Corporate governance statement that comply with that law and those regulations.
The directors are responsible for the maintenance and integrity of the corporate and financial information included on the company’s website.
Legislation in the UK governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.
Responsibility statement of the directors in respect of the annual financial report
The directors of Prudential plc, whose names and positions are set out in the Governance section of this report, confirm that to the best of their
knowledge:
the financial statements, prepared in accordance with the applicable set of accounting standards, give a true and fair view of the assets,
liabilities, financial position and profit or loss of the company and the undertakings included in the consolidation taken as a whole;
the strategic report includes a fair review of the development and performance of the business and the position of the Group, together with a
description of the principal risks and uncertainties that they face; and
the annual report and financial statements, taken as a whole, is fair, balanced and understandable and provides the information necessary for
shareholders to assess the Group’s position and performance, business model and strategy.
341 Prudential plc Annual Report 2025
Independent auditor's report to the members of Prudential plc
Opinion
In our opinion:
Prudential plc’s Group financial statements and parent company financial statements (the “financial statements”) give a true and fair view of
the state of the Group’s and of the parent company’s affairs as at 31 December 2025 and of the Group’s profit for the year then ended;
the Group financial statements have been properly prepared in accordance with UK adopted international accounting standards;
the parent company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted Accounting
Practice; and
the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.
We have audited the financial statements of Prudential plc (the ‘parent company’) and its subsidiaries (the ‘Group’) for the year ended 31
December 2025 which comprise:
Group
Parent company
Consolidated statement of financial position as at 31 December 2025
Statement of financial position as at 31 December 2025
Consolidated income statement for the year then ended
Statement of changes in equity for the year then ended
Consolidated statement of comprehensive income for the year then ended
Related notes 1 to 8 to the Financial statements, including
material accounting policy information
Consolidated statement of changes in equity for the year then ended
Consolidated statement of cash flows for the year then ended
Related notes A1 to D6 to the financial statements, including material
accounting policy information and the information marked ‘audited’ in the
Risk Review section of the Annual Report
The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law and UK adopted
international accounting standards and as regards the parent company financial statements, as applied in accordance with applicable law and
United Kingdom Accounting Standards, including FRS 101 “Reduced Disclosure Framework” (United Kingdom Generally Accepted Accounting
Practice).
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under
those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our report. We believe
that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Independence
We are independent of the Group and parent company in accordance with the ethical requirements that are relevant to our audit of the financial
statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest entities, and we have fulfilled our other ethical
responsibilities in accordance with these requirements.
The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the Group or the parent company and we remain
independent of the Group and the parent company in conducting the audit.
342 Prudential plc Annual Report 2025
Independent Auditor's Report to the members of Prudential plc continued
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the preparation of
the financial statements is appropriate. Our evaluation of the directors’ assessment of the Group and parent company’s ability to continue to
adopt the going concern basis of accounting included:
confirming our understanding of management's going concern assessment process and obtaining management's assessment which covers
the period to 31 March 2027;
assessing management's evaluation of the liquidity and solvency position of the Group by reviewing base case and stressed liquidity and
solvency projections through the going concern period;
evaluating management's forecast analysis to understand the severity of the downside scenarios that would be required to occur to result in
the elimination of solvency and / or liquidity headroom and considering the actions available to management in such scenarios;
performing enquiries of management and those charged with governance to identify risks or events that may impact the Group's ability to
continue as a going concern; and
assessing the appropriateness of the going concern disclosures by comparing the disclosures with management's assessment and considering
their compliance with the relevant reporting requirements.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or
collectively, may cast significant doubt on the Group and parent company’s ability to continue as a going concern for a period to 31 March
2027.
In relation to the Group and parent company’s reporting on how they have applied the UK Corporate Governance Code, we have nothing
material to add or draw attention to in relation to the directors’ statement in the financial statements about whether the directors considered it
appropriate to adopt the going concern basis of accounting.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
However, because not all future events or conditions can be predicted, this statement is not a guarantee as to the Group’s ability to continue as a
going concern.
Overview of our audit approach
Audit scope
We performed an audit of the complete financial information of 6 components and audit procedures on specific
balances for a further 4 components.
We performed central procedures for certain audit areas and balances as outlined in the Tailoring the scope
section of our report.
Key audit matters
Valuation of best estimate insurance contract liabilities.
Revenue recognition in respect of the release of contractual service margin (CSM).
Materiality
Overall Group materiality of $215m which represents 1% of total equity.
An overview of the scope of the parent company and group audits
Tailoring the scope
Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit scope for each
company within the Group. Taken together, this enables us to form an opinion on the consolidated financial statements.
When identifying components at which audit work needed to be performed to respond to the identified risks of material misstatement of the
Group financial statements, we considered our understanding of the Group and its environment, including its organisation structure and business
model; the applicable financial reporting framework; and the Group’s system of internal control, including the extent of centralised activities
relevant to financial reporting.
The Primary audit team took a centralised approach to auditing certain processes and controls, as well as the substantive testing of specific
account balances related to those processes. This included audit procedures over the Group’s shared IT infrastructure and elements of the
Group’s IFRS 17 infrastructure that are managed and maintained centrally.
We determined that centralised audit procedures could be performed across elements of the best estimate liability and contractual service
margin significant accounts described later in this report, and for other audit areas, including: impairment of goodwill and distribution rights;
going concern and long-term viability; Group-wide controls; elements of taxation; and share based payments.
In addition to the above areas, for 7 selected components, we performed certain procedures over the cash balances as at 31 December 2025.
These components are separate to those described below.
We identified 8 components as individually relevant to the Group due to significant risks or areas of higher assessed risk of material
misstatement of the Group financial statements being associated with the component, or due to the financial size of the component relative to
the Group.
We identified the significant accounts where audit work needed to be performed at these individually relevant components by applying
professional judgement, including considering the reasons for identifying the component as individually relevant and the size of the
component’s account balance relative to the Group significant account balance.
343 Prudential plc Annual Report 2025
We then considered whether the remaining Group significant account balances not yet subject to audit procedures, in aggregate, could give rise
to a risk of material misstatement of the Group financial statements. We selected a further 2 components of the Group to include in our audit
scope to address these risks.
Having identified the components for which work would be performed, we determined the scope to assign to each component.
Of the 10 components selected, we designed and performed audit procedures on the entire financial information of the principal life insurance
companies in Hong Kong, Singapore, Malaysia, Indonesia, Vietnam and the Mainland China life insurance joint venture (“full scope
components”), which were selected based on their size or risk characteristics. For 3 components, representing the life insurance companies in
Taiwan and Thailand and certain holding and service entities in the UK and Hong Kong, we designed and performed audit procedures on specific
significant account balances or disclosures of the financial information of the component (“specific scope components”). For the remaining
component, Eastspring asset management, we performed specified audit procedures to obtain evidence for one or more relevant significant
accounts (“specified procedure component”).
The table below shows the contribution of the full scope, specific scope and specified procedure components to Total equity, Profit before tax,
Total assets, and Best estimate insurance contract liabilities and Release of CSM that are considered Key Audit Matters and described later in this
report.
2025
Total equity
Profit
before tax
Total assets
Best estimate insurance contract
liabilities (Note 3)
Release of CSM
(Note 3)
Full scope
65%
69%
83%
88%
84%
Specific scope (Note 1)
24%
24%
(Note 2)
14%
10%
10%
Specified procedures
4%
7%
1%
Full scope, specific scope and specified
procedures coverage
93%
100%
98%
98%
94%
Remaining components (Note 4)
7%
0%
2%
2%
6%
Total reporting components
100%
100%
100%
100%
100%
(1) The audit scope of the specific scope components may not have included testing of all significant accounts of the component but will have contributed to the
coverage of significant accounts tested for the Group.
(2) The profit before tax coverage of 24% includes gain attaching to corporate transactions, central costs and interest on core structural borrowings which are audited by
the primary team and have a contribution of 17% and the life insurance specific scope components that have a contribution of 7%.
(3) The Group audit risks in respect of the valuation of the best estimate insurance contract liabilities and revenue recognition in respect of release of the contractual
service margin were subject to full audit procedures at each of the full scope components and the specific scope life insurance components.
(4) Of the remaining components, none are individually greater than 4% of the Group’s total equity. For these components, we performed other procedures at the Group
level to respond to any potential risks of material misstatement to the Group financial statements which included: performing analytical reviews at the Group
financial statement line item level, testing Group-wide controls and testing consolidation journals and intercompany eliminations.
Involvement with component teams
In establishing our overall approach to the Group audit, we determined the type of work that needed to be undertaken at each of the
components by us, as the primary audit engagement team, or by component auditors from other EY global network firms operating under our
instruction. For the UK and Hong Kong holding and service companies and for the centralised processes and controls, audit procedures were
performed directly by the primary audit team. For the full scope and remaining specific scope components, audit procedures were performed by
component audit teams. Where the work was performed by component auditors, we determined the appropriate level of involvement to enable
us to determine that sufficient audit evidence had been obtained as a basis for our opinion on the Group as a whole.
The Primary audit team was responsible for the scoping and direction of the audit process and interacted regularly with the component teams
throughout the audit, including regular video conference meetings to provide updates on the Group, the audit approach and matters arising
from the component audits.
The Primary audit team continued to follow a programme of planned visits that has been designed to ensure that the Senior Statutory Auditor
and/or other senior members of the primary team visit each in scope component location during the period to review and oversee the procedures
performed by local teams. During the current year’s audit cycle, visits were undertaken by the primary audit team to the component teams in
each location listed above. These visits involved discussing the audit approach with the component team and any issues arising from their work,
meeting with local management, reviewing relevant audit working papers related to controls and substantive testing on risk areas and attending
local Audit Committees for the largest four components.
The combination of these oversight procedures and the additional procedures performed at Group level gave us appropriate evidence for our
opinion on the Group financial statements.
Climate change
The Group has determined that the most significant future impacts from climate change on its operations will be from strategy implementation,
financial resilience, insurance and product risks, operational resilience, data and model limitations and regulatory, legislative and disclosure
expectations. These are explained, together with the Group’s climate commitments, in the required Task Force On Climate Related Financial
Disclosures in the Sustainability section, and in the Risk Review section, of the Strategic Report.  All of these disclosures form part of the Other
information,” rather than the audited financial statements. Our procedures on these unaudited disclosures therefore consisted solely of
considering whether they are materially inconsistent with the financial statements or our knowledge obtained in the course of the audit or
otherwise appear to be materially misstated, in line with our responsibilities on “Other information”.
344 Prudential plc Annual Report 2025
Independent Auditor's Report to the members of Prudential plc continued
In planning and performing our audit we assessed the potential impacts of climate change on the Group’s business and any consequential
material impact on its financial statements.
The Group has explained in note C6 Risk and sensitivity analysis how climate change has been reflected in the financial statements. Significant
judgements and estimates relating to climate change are included in note C6, detailing in particular that the Group’s scenario testing results of
plausible global responses to climate change do not indicate the need for explicit allowance for climate change within the current valuation of
assets and liabilities.
Our audit effort in considering the impact of climate change on the financial statements was focused on evaluating management’s assessment
that there is no need for explicit allowance for climate change within the valuation of assets and liabilities following the requirements of UK-
adopted International Accounting Standards.  As part of this evaluation, we performed our own risk assessment, supported by EY climate change
specialists, to determine the risks of material misstatement in the financial statements from climate change which needed to be considered in
our audit. 
We also challenged the Directors’ considerations of climate change risks in their assessment of going concern and viability and associated
disclosures. Where considerations of climate change were relevant to our assessment of going concern, these are described above.
Based on our work we have not identified the impact of climate change on the financial statements to be a key audit matter or to impact a key
audit matter.
Key audit matters
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial statements of the
current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) that we identified. These
matters included those which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit; and directing the
efforts of the engagement team. These matters were addressed in the context of our audit of the financial statements as a whole, and in our
opinion thereon, and we do not provide a separate opinion on these matters.
Risk area
Our response to the risk
Valuation of best estimate insurance contract liabilities
(Net best estimate insurance contract liabilities $146.7bn; 2024:
$123.4bn)
Refer to the Audit Committee Report ; and Notes A3 and C3 of
the Consolidated Financial Statements
The IFRS 17 best estimate liabilities (BEL) are calculated using
complex fulfilment cashflow models and are sensitive to
economic and operating assumptions set by management. 
Judgment is involved in setting economic assumptions,
particularly discount rates (including the illiquidity premium
adjustment) and investment return assumptions; and in
determining operating assumptions in respect of mortality,
morbidity (including medical claims costs), persistency and
expenses (including IFRS 17 attribution).
There is a risk that assumptions do not reflect the economic
environment and the Group’s demographic and operating
experience. In addition, economic assumptions are sensitive to
current macro-economic factors and geopolitical risks.
Due to the element of judgment in setting operating
assumptions and the sensitivity of the insurance contract
balances to small changes in assumptions, there is an inherent
risk of management override in this area.
We consider the integrity and appropriateness of fulfilment
cashflow models used to determine the IFRS 17 BEL to be critical
to the valuation of insurance contract balances. We consider the
key risk to relate to changes to fulfilment cashflow models.
Using EY actuaries as part of our audit team, we performed the following
procedures:
For assumptions:
obtained an understanding and tested the design and operating
effectiveness of key controls over management’s process for setting
economic and operating assumptions;
for economic assumptions:
tested discount rates and investment return assumptions for a
sample of currencies by reference to yield curves and the Group’s
economic scenario generators; and
compared the information used to determine the illiquidity premium
to the characteristics of the liabilities, asset allocations, and yields-to-
maturity and allowance for credit risk on the reference portfolio of
assets;
for operating assumptions:
compared the key assumptions other than expense assumptions set
by management with the results of management’s experience
investigations, market trends and regulatory developments around
product features and pricing; and
compared the expense assumptions to the Group’s historical, current
and projected expense levels and policy relating to the attribution of
expenses to insurance contracts; and
performed procedures to test that the assumptions used in the models
were consistent with the approved basis.
For IFRS 17 fulfilment cashflows modelling:
obtained an understanding of management’s processes and tested
the design and operating effectiveness of key controls over model
changes; and
for a sample of new models and changes to existing models, we
compared management’s model validation results with the terms and
conditions of the related insurance contracts and the Group’s IFRS 17
valuation policies. For a selection of these models, we performed an
independent recalculation of the BEL for a sample of Insurance
Contract Groups (ICGs) and compared the results to the output of the
fulfilment cashflow models used by management.
345 Prudential plc Annual Report 2025
Risk area
Our response to the risk
Key observations communicated to the Audit Committee
We determined that the actuarial assumptions used by management fall within a reasonable range.
We determined that the fulfilment cashflow models used are appropriate, that changes to the models were implemented as intended and that
controls over management’s processes for modelling IFRS 17 BEL using the fulfilment cashflow models were operating effectively.
Revenue recognition in respect of the
release of contractual service margin
(CSM)
(Release of CSM $2.4bn; 2024: $2.3bn)
Refer to the Audit Committee Report; and
Notes A3 and C3 of the Consolidated
Financial Statements
Release of CSM is a key component of
insurance revenue under IFRS 17 and its
calculation involves significant management
judgment.
The release of CSM is measured based on the
level of service provided, as measured by
coverage units, and is based on the opening
CSM adjusted for movements in the period,
including:
Additions to the CSM during the period in
respect of new business
Interest accretion for contracts measured
using the General Measurement Model
(GMM)
The change in fair value of underlying items
for contracts measured using the variable
fee approach (VFA)
Changes in fulfilment cashflows arising
from changes in operating assumptions,
that relate to future service
Given the importance of the release of CSM to
reported insurance revenue, and the
complexity of calculations and subjectivity of
assumptions involved in determining coverage
units and movements in the CSM, we consider
release of CSM to give rise to an inherent risk
of fraud in revenue recognition.
Using EY actuaries as part of our audit team, we performed the following procedures:
obtained an understanding of management’s processes and tested the design and
operating effectiveness of controls over: (1) the determination of coverage units; (2) the
change management and governance process over the CSM calculation model; (3)
management review controls over CSM movements during the period, including release of
CSM;
for a sample of contracts issued during the year, tested the calculation of the initial CSM
including, where relevant, the identification of onerous contracts;
tested the accuracy of the CSM calculation, including the determination of coverage units,
interest accretion for contracts measured using GMM and release of CSM, through
reperformance of the calculation for a sample of ICGs;
compared the release pattern to our expectations, based on the prior year release pattern
and changes in the business and economic environment during the period;
compared the impact of operating and economic assumption changes in the CSM
movement, including changes in the fair value of underlying items for contracts measured
using VFA, to related changes in the BEL calculation, including considering whether they
related to past or future service; and
validated the CSM movement disclosures in the financial statements to the output of the
CSM calculation model.
Key observations communicated to the Audit Committee
We determined that the CSM calculation model is appropriate, that changes to the model were implemented as intended and that controls
over management’s processes over the CSM calculation model, coverage units determination and CSM movements operated effectively.
We also determined that CSM movements including release of CSM are reasonable and that CSM related disclosures in the consolidated
financial statements are appropriate.
Our application of materiality
We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified misstatements on the audit and
in forming our audit opinion.
Materiality
The magnitude of an omission or misstatement that, individually or in the aggregate, could reasonably be expected to influence the economic
decisions of the users of the financial statements. Materiality provides a basis for determining the nature and extent of our audit procedures.
346 Prudential plc Annual Report 2025
Independent Auditor's Report to the members of Prudential plc continued
We determined materiality for the Group to be $215m (2024: $180m), which is 1% (2024: c1%) of total equity. During the course of our audit,
we reassessed our initial planning materiality of $180m and updated it to $215m to reflect the total equity at 31 December 2025.  We believe
that total equity is an appropriate measure to set materiality as we believe that investors are mainly focused on the financial strength of the
Group, for which the most appropriate IFRS metric is equity, and growth and profitability metrics based on non-IFRS Traditional Embedded Value
reporting.
We determined materiality for the Parent Company to be $154m (2024: $160m), which is 1% (2024: 1%) of total equity.
Performance materiality
The application of materiality at the individual account or balance level. It is set at an amount to reduce to an appropriately low level the
probability that the aggregate of uncorrected and undetected misstatements exceeds materiality.
On the basis of our risk assessments, together with our assessment of the Group’s overall control environment, our judgement was that
performance materiality was 75% (2024: 50%) of our planning materiality, namely $160m (2024: $90m). We have set performance materiality
at this percentage due to the lower level of corrected and uncorrected misstatements identified during our previous year audit.
Audit work at component locations for the purpose of obtaining audit coverage over significant financial statement accounts is undertaken
based on a percentage of total performance materiality. The performance materiality set for each component is based on the relative scale and
risk of the component to the Group as a whole and our assessment of the risk of misstatement at that component.  In the current year, the range
of performance materiality allocated to components was $35m to $70m (2024: $20m to $41m).
Reporting threshold
An amount below which identified misstatements are considered as being clearly trivial.
We agreed with the Audit Committee that we would report to them all uncorrected audit differences in excess of $11m (2024: $9m), which is set
at 5% of planning materiality, as well as differences below that threshold that, in our view, warranted reporting on qualitative grounds.
We evaluate any uncorrected misstatements against both the quantitative measures of materiality discussed above and in light of other relevant
qualitative considerations in forming our opinion.
Other information
The other information comprises the information included in the annual report comprising the Strategic Report, the Governance Report, the
Directors’ Remuneration Report, the TEV Basis Results and the Additional Information, other than the financial statements and our auditor’s
report thereon. The directors are responsible for the other information contained within the annual report.
Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in this report,
we do not express any form of assurance conclusion thereon.
Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the
financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such
material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in
the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of the other
information, we are required to report that fact.
We have nothing to report in this regard.
Opinions on other matters prescribed by the Companies Act 2006
In our opinion, the part of the directors’ remuneration report to be audited has been properly prepared in accordance with the Companies Act
2006.
In our opinion, based on the work undertaken in the course of the audit:
the information given in the strategic report and the directors’ report for the financial year for which the financial statements are prepared is
consistent with the financial statements; and
the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements.
Matters on which we are required to report by exception
In the light of the knowledge and understanding of the Group and the parent company and its environment obtained in the course of the audit,
we have not identified material misstatements in the strategic report or the directors’ report.
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our
opinion:
adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from
branches not visited by us; or
the parent company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the
accounting records and returns; or
certain disclosures of directors’ remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit.
347 Prudential plc Annual Report 2025
Corporate Governance Statement
We have reviewed the directors’ statement in relation to going concern, longer-term viability and that part of the Corporate Governance
Statement relating to the Group and company’s compliance with the provisions of the UK Corporate Governance Code specified for our review
by the UK Listing Rules.
Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the Corporate Governance
Statement is materially consistent with the financial statements or our knowledge obtained during the audit:
Directors’ statement with regards to the appropriateness of adopting the going concern basis of accounting and any material uncertainties
identified;
Directors’ explanation as to its assessment of the company’s prospects, the period this assessment covers and why the period is appropriate;
Director’s statement on whether it has a reasonable expectation that the Group will be able to continue in operation and meets its liabilities;
Directors’ statement on fair, balanced and understandable;
Board’s confirmation that it has carried out a robust assessment of the emerging and principal risks;
The section of the annual report that describes the review of effectiveness of risk management and internal control systems; and
The section describing the work of the audit committee.
Responsibilities of directors
As explained more fully in the directors’ responsibilities statement, the directors are responsible for the preparation of the financial statements
and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the
preparation of financial statements that are free from material misstatement, whether due to fraud or error.
In preparing the financial statements, the directors are responsible for assessing the Group and parent company’s ability to continue as a going
concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either
intend to liquidate the Group or the parent company or to cease operations, or have no realistic alternative but to do so.
Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement,
whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, but is
not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements
can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the
economic decisions of users taken on the basis of these Financial statements.
Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities,
outlined above, to detect irregularities, including fraud. The risk of not detecting a material misstatement due to fraud is higher than the risk of
not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or
through collusion. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below.
However, the primary responsibility for the prevention and detection of fraud rests with both those charged with governance of the company
and management.
We obtained an understanding of the legal and regulatory frameworks that are applicable to the Group and determined that the most
significant are the relevant laws and regulations related to elements of company law, insurance regulation and tax legislation, and the
financial reporting framework. Our considerations of other laws and regulations that may have a material effect on the financial statements
included permissions and supervisory requirements of the listing authorities in the countries where the Company’s shares and debt are listed.
We also obtained an understanding of the laws and regulations in the territories in which the Group operates to consider if these would have a
material effect on the financial statements.
We understood how the Company is complying with those frameworks by making enquiries of management and those responsible for legal
and compliance matters. We also reviewed correspondence between the Company and regulatory bodies; reviewed minutes of the Board and
its Committees; and gained an understanding of the Company’s governance framework.
We assessed the susceptibility of the Group’s financial statements to material misstatement, including how fraud might occur by assessing
events or conditions that could indicate an incentive or pressure to commit fraud or provide an opportunity to commit fraud. Our risk
assessment procedures included:
Enquiring of Directors, the Audit Committee and Internal Audit
Inspecting papers provided to those charged with governance as to the policies and procedures to prevent and detect fraud, including the
Group's "whistleblowing" policies and procedures along with engagement with local management to identify fraud risks specific to their
business units, as well as whether they have knowledge of any actual, suspected or alleged fraud.
Reading Board and Audit Committee minutes.
Considering remuneration incentive schemes and performance targets for management.
Based on this understanding we designed our audit procedures to identify non-compliance with such laws and regulations. Our procedures
involved inquiries of the Group’s internal legal counsel, internal audit, certain senior management executives and focused testing on a sample
basis, including journal entry testing.
348 Prudential plc Annual Report 2025
Independent Auditor's Report to the members of Prudential plc continued
The risk of fraud was considered to be higher within revenue recognition in respect of the release of CSM due to the fact that the release of
CSM represents a significant portion of the Company's insurance revenue. We also considered there to be a higher fraud risk specifically
related to operating assumptions, which affect the valuation of the insurance contract liabilities. We considered management override risk to
be higher in this area due to significant judgements and estimates involved. Our procedures over Key Audit Matters and other significant
accounting estimates included challenging management on the assumptions and judgements made in determining these estimates, including
assessing significant accounting estimates for bias.
To address the pervasive risk as it relates to management override, we also performed procedures including:
Identifying journal entries based on risk criteria and comparing the identified entries to supporting documentation.
The Group operates in the insurance industry which is a highly regulated environment. As such, the Senior Statutory Auditor considered the
experience and expertise of the primary audit team and the component teams to ensure that the team had the appropriate competence
and capabilities, which included the use of specialists where appropriate.
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s website at
https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.
Other matters we are required to address
Following the recommendation from the Audit Committee, we were appointed by the company on 25 May 2023 to audit the Financial
statements for the year ending 31 December 2023 and subsequent financial periods.
The period of total uninterrupted engagement including previous renewals and reappointments is 3 years, covering the years ending 31
December 2023 to 31 December 2025.
The audit opinion is consistent with the additional report to the Audit committee.
Use of our report
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit
work has been undertaken so that we might state to the company’s members those matters we are required to state to them in an auditor’s
report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the
company and the company’s members as a body, for our audit work, for this report, or for the opinions we have formed.
p348.jpg
John Headley (Senior statutory auditor)
for and on behalf of Ernst & Young LLP, Statutory Auditor
London, United Kingdom
17 March 2026
349 Prudential plc Annual Report 2025
350 Prudential plc Annual Report 2025
TEV basis results
Index to TEV basis results
351 Prudential plc Annual Report 2025
352 Prudential plc Annual Report 2025
Traditional Embedded Value (TEV) basis results
353 Prudential plc Annual Report 2025
Basis of preparation
In addition to IFRS reporting, Prudential has, from the first quarter of 2025, chosen to prepare a set of supplementary results on a Traditional
Embedded Value (TEV) basis. The results have been determined in accordance with the methodology and assumptions set out in notes 6 and 7.
All results are stated net of tax and converted using actual exchange rates (AER) unless otherwise stated. AER are actual historical exchange rates
for the relevant accounting period. Constant exchange rates (CER) results are calculated by translating prior year results using current year
foreign currency exchange rates, ie current year average rates for the income statement and current year closing rates for the balance sheet.
TEV results are prepared on a supplementary basis to the Group’s IFRS results. TEV is a way of measuring the current value to shareholders of the
future profits from the life businesses (considering only policies that are in-force at the balance sheet date) using a set of actuarial assumptions
and after making an allowance for the aggregate risks of that business, plus total net worth. It also includes a provision for future unallocated
central corporate expenditure. The value of future new business is excluded from the embedded value. This compares with IFRS profit for
insurance contracts which largely reflects the level of services provided for a given period. Under IFRS, unearned future profits expected on those
same insurance contracts are contained in a separate liability called the CSM. These future IFRS profits have been derived on a risk neutral basis
(including an illiquidity premium), without allowing for the real-world investment returns that will be earned on the assets held. In contrast, TEV
reflects all future profits, with no equivalent liability to the CSM, but values those profits on a risk-adjusted real-world basis, allowing for the future
investment returns that are expected to be earned by the assets held. TEV also uses a higher discount rate that allows for the uncertainties in
these cash flows. IFRS is updated annually for current interest rates and other economic assumptions whereas TEV makes use of longer-term
investment returns as described in note 6. For the purposes of preparing TEV results, insurance joint ventures and associates are included at the
Group’s proportionate share of their embedded value and not at their market value. Asset management and other non-insurance subsidiaries,
joint ventures and associates are included in the TEV results at the Group’s proportionate share of IFRS shareholders’ equity, with central Group
debt shown on a market value basis. Further information is contained in note 4 and note 5.
The Directors are responsible for the preparation of the supplementary information in accordance with the stated methodology and assumptions
above (as detailed in notes 6 and 7). In preparing the supplementary TEV basis results, the Directors have satisfied themselves that the Group
remains a going concern. Further information is provided in note A to the IFRS consolidated financial statements.
354 Prudential plc Annual Report 2025
TEV results highlights
2025
2024
AER
CER
$m
$m
% change
$m
% change
New business profit (NBP) note (i)
2,782
2,464
13%
2,495
12%
Annual premium equivalent (APE) sales note (i)
6,661
6,202
7%
6,289
6%
New business margin on APE (%)
42%
40%
2ppts
40%
2ppts
Present value of new business premiums (PVNBP) note (i)
31,925
29,034
10%
29,400
9%
Operating free surplus generated from in-force insurance and asset
management businesses notes (i)(ii)
3,059
2,666
15%
2,671
15%
Free surplus excluding distribution rights and other intangibles
9,408
8,604
9%
8,802
7%
Free surplus ratio (%) note (iii)
221%
234%
(13)ppts
234%
(13)ppts
TEV operating profit notes (i)(iv)
4,752
4,095
16%
4,142
15%
Operating return on Group TEV (%) note (v)
15%
14%
1ppts
Closing Group TEV equity note (vi)
37,803
34,267
10%
34,933
8%
Closing Group TEV equity per share (in cents) note (vi)
1,483¢
1,289¢
15%
1,314¢
13%
Closing Group TEV (ie excluding goodwill attributable to equity holders)
per share (in cents) note (vi)
1,453¢
1,262¢
15%
1,285¢
13%
Notes
(i) New business and operating results are presented before deducting the amounts attributable to non-controlling interests. This presentation is applied consistently
throughout this document, unless stated otherwise.
(ii) Stated before restructuring costs, centrally incurred costs and eliminations.
(iii) Free surplus ratio is calculated as the total of Group free surplus excluding distribution rights and other intangibles and TEV required capital, divided by TEV required
capital.
(iv) TEV operating profit is stated after restructuring costs, centrally incurred costs and eliminations.
(v) Operating return on Group TEV is calculated as TEV operating profit for the year, after non-controlling interests, as a percentage of opening Group TEV, excluding
distribution rights and other intangibles. Operating profit and Group TEV are net of non-controlling interests. By definition Group TEV excludes goodwill.
(vi) Stated net of non-controlling interests.
The TEV basis supplementary information on pages 354 to 373 was approved by the Board of Directors on 17 March 2026 and signed on its
behalf by:
p354-1.jpg
p354-2.jpg
Shriti Vadera Anil Wadhwani
ChairChief Executive Officer
355 Prudential plc Annual Report 2025
Movement in Group TEV equity
2025 $m
2024 $m
Note
Insurance
and asset
management
operations
Other
(central)
operations
Group
total
Group
total
New business profit
1
2,842
(60)
2,782
2,464
Profit from in-force business
2
2,284
2,284
1,967
Insurance business
5,126
(60)
5,066
4,431
Asset management business
305
305
275
Operating profit (loss) from insurance and asset management
businesses
5,431
(60)
5,371
4,706
Change in allowance for corporate expenditure and other central costs
incurred in the year
4
(454)
(454)
(414)
Operating profit (loss) before restructuring costs
5,431
(514)
4,917
4,292
Restructuring costs
(43)
(122)
(165)
(197)
Operating profit (loss) for the year
5,388
(636)
4,752
4,095
Non-operating results note (i)
283
(364)
(81)
(566)
Profit (loss) for the year
5,671
(1,000)
4,671
3,529
Non-controlling interests' share of profit
(120)
(120)
(85)
Profit (loss) for the year attributable to equity holders of the
Company
5,551
(1,000)
4,551
3,444
Intra-group dividends and investment in operations note (ii)
(2,236)
2,236
Dividends, net of scrip dividends
(594)
(594)
(552)
Adjustment to non-controlling interest for Malaysia conventional life
business on 1 Jan 2024
(1,375)
Share repurchases/buybacks note (iii)
(1,234)
(1,234)
(878)
Foreign exchange movements
787
(6)
781
(526)
Other equity movements note (iv)
(1,172)
1,204
32
(17)
Net increase in Group TEV equity
2,930
606
3,536
96
Group TEV equity at beginning of year
34,688
(421)
34,267
34,171
Group TEV equity at end of year
37,618
185
37,803
34,267
Contribution to Group TEV equity at end of year:
Insurance business
2
36,186
36,186
33,261
Asset management and other
4
653
2,271
2,924
2,348
Provision for future central corporate expenditure
(2,086)
(2,086)
(2,078)
Group TEV
36,839
185
37,024
33,531
Goodwill attributable to equity holders
779
779
736
Group TEV equity at end of year
37,618
185
37,803
34,267
356 Prudential plc Annual Report 2025
Movement in Group TEV equity continued
2025
Group TEV equity per share (in cents) note (v)
Insurance
and asset
management
operations
Other
(central)
operations
Group
total
At end of year
Based on Group TEV (ie excluding goodwill attributable to equity holders)
1,446¢
1,453¢
Based on Group TEV equity at end of year
1,476¢
1,483¢
At beginning of year
Based on Group TEV (ie excluding goodwill attributable to equity holders)
1,278¢
(16)¢
1,262¢
Based on Group TEV equity at beginning of year
1,305¢
(16)¢
1,289¢
2025
2024
TEV basis basic earnings per share (in cents) note (vi)
Basic
earnings
per share
Basic
earnings
per share
Based on operating profit
178.5¢
146.2¢
Based on profit for the year
176.4¢
126.9¢
Notes
(i) The classification of the TEV profit or loss between operating and non-operating results is described in note 6.2. In 2025, the non-operating results of the Group include
the gain arising from the sale of a portion of the Group's interest in ICICI Prudential Asset Management Company Limited during the company's IPO. The non-operating
results for the insurance business operations is discussed further in note 2(d).
(ii) Intra-group dividends represent dividends that have been paid in the year. Investment in operations reflects movements in share capital.
(iii) Further details on the share buyback/repurchase by the Company are provided in note C8 of IFRS consolidated financial statements.
(iv) Other movements include reserve movements in respect of intra-group transfers between operations that have no overall effect on the Group’s shareholders’ equity,
transactions relating to non-controlling interests, share-based payments, treasury shares, and new share capital subscribed.
(v) Based on the number of issued shares at 31 December 2025 of 2,548 million shares (31 December 2024: 2,658 million shares).
(vi) Based on weighted average number of issued shares in 2025 of 2,580 million shares (31 December 2024: 2,715 million shares), excluding those held in employee share
trusts.
357 Prudential plc Annual Report 2025
Movement in Group free surplus
Operating free surplus generation is the financial metric we use to measure the internal cash generation of our business operations and for our
life operations is generally based on (with adjustments as discussed below) the capital regimes that apply locally in the various jurisdictions in
which the Group operates. It represents amounts emerging from the in-force business during the year, net of amounts reinvested in writing new
business. For asset management businesses, it equates to post-tax adjusted operating profit for the year. For insurance business, free surplus is
generally based on (with adjustments including recognition of certain intangibles and other assets that may be inadmissible on a regulatory
basis) the excess of the regulatory basis net assets (TEV total net worth) over the TEV capital required to support the covered business.
Adjustments are also made to enable free surplus to be a better measure of shareholders' resources available for distribution. For shareholder-
backed businesses, the level of TEV required capital has generally been based on the Group Prescribed Capital Requirements (GPCR) used in our
GWS (Group-wide Supervision) as explained in note 6.1(e).
For asset management and other non-insurance business operations (including the Group's central operations), free surplus is taken to be IFRS
shareholders' equity, net of goodwill attributable to shareholders, with central Group debt recorded as free surplus to the extent that it is
classified as capital resources under the Group's capital regime.
2025 $m
2024 $m
Note
Insurance
and asset
management
operations
Other
(central)
operations
Group
total
Group
total
Expected transfer from in-force business
2,731
2,731
2,391
Expected return on existing free surplus
298
298
288
Changes in operating assumptions and experience variances
(275)
(275)
(288)
Operating free surplus generated from in-force insurance business
2
2,754
2,754
2,391
Asset management business
305
305
275
Operating free surplus generated from in-force insurance and
asset management businesses
3,059
3,059
2,666
Investment in new business note (i)
2
(713)
(60)
(773)
(744)
2,346
(60)
2,286
1,922
Other expenditure
(446)
(446)
(361)
Restructuring costs
(43)
(122)
(165)
(197)
Operating free surplus generated
2,303
(628)
1,675
1,364
Non-operating free surplus generated note (ii)
657
(204)
453
323
Free surplus generated for the year
2,960
(832)
2,128
1,687
Non-controlling interests' share of free surplus generated
(23)
(23)
(33)
Free surplus generated for the year attributable to equity holders
of the Company
2,937
(832)
2,105
1,654
Net cash flows paid to parent company note (iii)
(2,137)
2,137
Dividends, net of scrip dividends
(594)
(594)
(552)
Share repurchases/buybacks
(1,234)
(1,234)
(878)
Issuance of subordinated debt, net of costs
462
462
Foreign exchange movements
174
(3)
171
(141)
Other equity movements
(1,271)
1,303
32
(19)
Net (decrease) increase in free surplus
(297)
1,239
942
64
Balance at beginning of year
7,302
5,056
12,358
12,455
Adjustment to non-controlling interest for Malaysia conventional life
business on 1 Jan 2024
(161)
Balance at end of year
7,005
6,295
13,300
12,358
Representing:
Free surplus excluding distribution rights and other intangibles
5,909
3,499
9,408
8,604
Distribution rights and other intangibles
1,096
2,796
3,892
3,754
Balance at end of year
7,005
6,295
13,300
12,358
358 Prudential plc Annual Report 2025
Movement in Group free surplus continued
2025 $m
2024 $m
Contribution to Group free surplus at end of year:
Note
Insurance
and asset
management
operations
Other
(central)
operations
Group
total
Group
total
Insurance business
2
6,352
6,352
6,611
Asset management and other businesses
653
6,295
6,948
5,747
Total at end of year
7,005
6,295
13,300
12,358
Notes
(i) Free surplus invested in new business primarily represents acquisition costs and amounts set aside for required capital.
(ii) Non-operating free surplus generated for other (central) operations represents the post-tax IFRS basis short-term fluctuations in investment returns, the movement in the
mark-to-market value adjustment on core structural borrowings that did not meet the qualifying conditions as set out in the Insurance (Group Capital) Rules and the gain
or loss on corporate transactions, if any, undertaken in the period.
(iii) Net cash flows to parent company reflect the cash remittances as included in the holding company cash flow at transaction rates. The difference to the intra-group
dividends and investment in operations in the movement in Group TEV equity primarily relates to intra-group loans, foreign exchange movements, timing differences and
other non-cash items.
359 Prudential plc Annual Report 2025
Notes on the TEV basis results
1 Analysis of new business profit and TEV for insurance business operations
Throughout this section we would note the following:
(i) New business in Mainland China is included at Prudential's 50 per cent interest in the life joint venture;
(ii) Within Growth markets and other, new business in India is included at Prudential's 22 per cent interest in the associate; and
(iii) The Malaysia segment contains 100 per cent of the Conventional business and the Group’s share of the Takaful joint venture.
APE sales are an indicative volume measure of transactions undertaken in the reporting period that have the potential to generate profit for
shareholders. The amounts shown are not, and are not intended to be, reflective of revenue recorded in the Group IFRS condensed consolidated
income statement.
2025
New business
profit
(NBP)
Annual premium
equivalent
(APE)
Present value of new
business premiums
(PVNBP)
New business
margin on
APE
New business
margin on
PVNBP
Closing TEV
$m
$m
$m
%
%
$m
Hong Kong
1,221
2,221
11,738
55%
10%
14,460
Indonesia
118
258
1,055
46%
11%
1,350
Mainland China (Prudential’s share)
282
621
2,122
45%
13%
3,238
Malaysia
118
436
1,863
27%
6%
3,861
Singapore
436
938
6,145
46%
7%
7,102
Growth markets and other
667
2,187
9,002
30%
7%
7,842
Non-controlling interests' share of embedded value
(1,667)
Total insurance business
2,842
6,661
31,925
43%
9%
36,186
Less central costs allocated to new business
(60)
Total Group insurance business
2,782
6,661
31,925
42%
9%
2024 AER
New business
profit
(NBP)
Annual premium
equivalent
(APE)
Present value of new
business premiums
(PVNBP)
New business
margin on
APE
New business
margin on
PVNBP
Closing TEV
$m
$m
$m
%
%
$m
Hong Kong
1,091
2,063
10,865
53%
10%
13,876
Indonesia
110
262
1,068
42%
10%
1,256
Mainland China (Prudential’s share)
221
464
1,530
48%
14%
2,860
Malaysia
105
406
1,731
26%
6%
3,254
Singapore
419
870
5,442
48%
8%
6,264
Growth markets and other
580
2,137
8,398
27%
7%
7,336
Non-controlling interests' share of embedded value
(1,585)
Total insurance business
2,526
6,202
29,034
41%
9%
33,261
Less central costs allocated to new business
(62)
Total Group insurance business
2,464
6,202
29,034
40%
8%
360 Prudential plc Annual Report 2025
Notes on the TEV basis results continued
2024 CER
New business
profit
(NBP)
Annual premium
equivalent
(APE)
Present value of new
business premiums
(PVNBP)
New business
margin on
APE
New business
margin on
PVNBP
Closing TEV
$m
$m
$m
%
%
$m
Hong Kong
1,092
2,065
10,875
53%
10%
13,848
Indonesia
106
252
1,028
42%
10%
1,212
Mainland China (Prudential’s share)
222
464
1,532
48%
14%
2,987
Malaysia
112
434
1,850
26%
6%
3,586
Singapore
429
890
5,566
48%
8%
6,645
Growth markets and other
596
2,184
8,549
27%
7%
7,466
Non-controlling interests' share of embedded value
(1,746)
Total insurance business
2,557
6,289
29,400
41%
9%
33,998
Less central costs allocated to new business
(62)
Total Group insurance business
2,495
6,289
29,400
40%
8%
(a) Analysis of new business profit margin by quarter
New business profit (NBP), annual premium equivalent sales (APE) and new business margin can be analysed by quarter as follows:
2025
2024 AER
2024 CER
NBP post
central costs
APE
New business
margin on APE
NBP post
central costs
APE
New business
margin on APE
NBP post
central costs
APE
New business
margin on APE
$m
$m
%
$m
$m
%
$m
$m
%
Q1
608
1,677
36%
545
1,625
34%
543
1,609
34%
Q2
652
1,610
40%
576
1,488
39%
588
1,526
39%
Q3
705
1,716
41%
616
1,527
40%
626
1,564
40%
Q4
818
1,659
49%
730
1,566
47%
740
1,590
47%
Foreign exchange adjustment
(1)
(1)
n/a
(3)
(4)
n/a
(2)
n/a
Total
2,782
6,661
42%
2,464
6,202
40%
2,495
6,289
40%
The above table shows NBP, APE sales and new business margin for each discrete quarter of 2025 and 2024. Each quarter is prepared based on
economic assumptions at the start of each year (including the long-term economic assumptions as set out in note 7.1) and operating
assumptions at the start of each quarter. Each quarter is shown on the basis of average exchange rates for the period concerned. The adjustment
at the end of the year (where applicable) is to move new business profit to be based on the average exchange rates for the year in line with how
the full year TEV basis results have been prepared.
(b) Movement in new business profit
The movement in new business profit from insurance business operations is analysed as follows:
$m
2024 new business profit (AER)
2,464
Foreign exchange movements
31
2024 new business profit (CER)
2,495
Sales volume
147
Business mix, product mix and other items
140
2025 new business profit
2,782
NBP reflects the value of expected future profits from the new business sold in the year and is a measure used by Prudential to assess profitability
of the new business written. Explanations of changes in NBP are contained in the Group Strategic and operating review. Information on the
Group’s operating experience variances on the in-force business is shown in note 2.
(c) Insurance new business
Single premiums
Regular premiums
APE
2025 $m
2024 $m
2025 $m
2024 $m
2025 $m
2024 $m
Hong Kong
803
398
2,141
2,024
2,221
2,063
Indonesia
273
266
231
235
258
262
Mainland China
537
162
568
447
621
464
Malaysia
109
95
425
397
436
406
Singapore
2,494
1,404
689
730
938
870
Growth markets and other
597
628
2,126
2,074
2,187
2,137
Total
4,813
2,953
6,180
5,907
6,661
6,202
361 Prudential plc Annual Report 2025
2 Analysis of movement in net worth and value of in-force insurance
business operations
2025 $m
2024 $m
Free surplus
Required
capital
Net worth
Value of in-
force business
Embedded
value
Embedded
value
note (b)
note (a)
note (a)
Balance at beginning of year
6,611
6,410
13,021
20,240
33,261
32,474
New business contribution note (b)
(713)
886
173
2,669
2,842
2,526
Existing business – transfer to net worth
2,731
(286)
2,445
(2,445)
Expected return on existing business
298
291
589
1,958
2,547
2,366
Changes in operating assumptions, experience variances and other
items note (c)
(275)
97
(178)
(85)
(263)
(399)
In-force business
2,754
102
2,856
(572)
2,284
1,967
Operating profit before restructuring costs
2,041
988
3,029
2,097
5,126
4,493
Restructuring costs
(20)
(20)
(20)
(21)
Operating profit
2,021
988
3,009
2,097
5,106
4,472
Non-operating result note (d)
(699)
429
(270)
(805)
(1,075)
(708)
Profit for the year
1,322
1,417
2,739
1,292
4,031
3,764
Non-controlling interests' share of profit
(15)
(14)
(29)
(83)
(112)
(94)
Profit for the year attributable to equity holders of the
Company
1,307
1,403
2,710
1,209
3,919
3,670
Foreign exchange movements
160
63
223
509
732
(468)
Intra-group dividends and investment in operations
(2,023)
(115)
(2,138)
115
(2,023)
(1,177)
Adjustment to non-controlling interest for Malaysia conventional
life business on 1 Jan 2024
(1,404)
Other equity movements note (e)
297
297
297
166
Balance at end of year
6,352
7,761
14,113
22,073
36,186
33,261
(a) Total embedded value
The total embedded value for insurance business operations at the end of each year, excluding goodwill attributable to equity holders, can be
analysed further as follows:
31 Dec 2025 $m
31 Dec 2024 $m
Free surplus
6,352
6,611
Required capital
7,761
6,410
Net worth
14,113
13,021
Value of in-force business before deduction of cost of capital
23,094
21,308
Cost of capital
(1,021)
(1,068)
Net value of in-force business
22,073
20,240
Embedded value
36,186
33,261
(b) Value of in-force business and new business profit split by product type
The value of in-force business (VIF) and new business profit (NBP) are analysed by product type as follows:
2025 %
2024 %
Product
VIF
NBP
VIF
NBP
Health & protection
46
36
46
40
Participating (Shareholder-backed)
7
28
5
29
Participating
28
15
29
11
Non-participating
5
14
5
15
Linked
14
7
15
5
Total
100
100
100
100
(c) Changes in operating assumptions, experience variances and other items
Overall, the total impact of operating assumption changes, experience variances and other items in 2025 is $(263) million (2024: $(399) million),
comprising changes in operating assumptions of $8 million (2024: $(45) million) and experience variances and other items of $(271) million
(2024: $(354) million). Included in the $(271) million is $(230) million (2024: $(175) million) that was invested in building capabilities in the
period.
362 Prudential plc Annual Report 2025
Notes on the TEV basis results continued
(d) Non-operating results
The non-operating result each period comprises short-term fluctuations caused by changes in interest rates and other market movements, the
effect of changes in economic assumptions and the impact of corporate transactions undertaken, if any, in the period.
The 2025 non-operating result largely reflects the impact of a reduction in interest rates across many of our Asian markets with a consequential
reduction in the investment return assumptions (which trend from current to long-term assumptions over time) with no change in the long-term
discount rate to offset. It also reflects derisking activity in Mainland China. The 2024 non-operating result reflected interest rate rises in many
Asian markets offset by the effects of a reduction in the long-term risk-free rate for Mainland China by 50 bps (which impacted fund earned
rates and the risk discount rate).
(e) Other equity movements
Other equity movements include reserve movements in respect of intra-group transfers between operations that have no overall effect on the
Group’s TEV equity and transactions relating to non-controlling interests.
3 Sensitivity of results for insurance business operations to alternative
assumptions
(a) Sensitivity analysis – economic assumptions
The tables below show the sensitivity of the new business profit and the embedded value for insurance business operations to:
1 per cent and 2 per cent increases in interest rates and 0.5 per cent decrease in interest rates impacting both long-term and current interest
rates used in determining TEV values. This allows for consequential changes in the assumed investment returns for all asset classes, market
values of fixed interest assets, local statutory reserves, capital requirements and risk discount rates;
1 per cent fall in equity and property yields and risk discount rates;
1 per cent and 2 per cent increases in the risk discount rates via a change to the risk premium;
For embedded value only, 20 per cent fall in the market value of equity and property assets (with no impact on assumed investment returns);
and
5 per cent increase and decrease in foreign exchange rates.
The sensitivities shown below are for the impact of instantaneous changes on the embedded value of insurance business operations and include
the combined effect on the value of in-force business and net assets (including derivatives within the insurance operations) held at the valuation
dates indicated. The results only allow for limited management actions, such as repricing and changes to future policyholder bonuses, where
applicable. If such economic conditions persisted, the financial impacts may differ to the instantaneous impacts shown below. In this case,
management could also take additional actions to help mitigate the impact of these stresses. No change in the mix of the asset portfolio held at
the valuation date is assumed when calculating sensitivities, while changes in the market value of those assets are recognised. The sensitivity
impacts are expected to be non-linear. To aid understanding of this non-linearity, impacts of both a 1 per cent and 2 per cent increase to interest
rates and risk discount rates are shown.
The sensitivities shown below are for illustrative purposes and, in reality, the impacts may be different. In the event that the illustrated changes in
market conditions occur, the effect would be captured in non-operating results. For in-force business, the impact of the market sensitivities below
is calculated by reference to end of year economic assumptions, whereas new business impacts are with reference to beginning of year economic
assumptions.
New business profit from insurance business
2025 $m
2024 $m
Base value (before central costs)
2,842
2,526
Impact from alternative economic assumptions:
Interest rates – 2% increase
(78)
(59)
Interest rates – 1% increase
(49)
(28)
Interest rates – 0.5% decrease
31
17
Equity and property returns and risk discount rates – 1% decrease
355
283
Risk discount rates – 2% increase
(634)
(565)
Risk discount rates – 1% increase
(352)
(311)
Foreign exchange rates – 5% increase
(77)
(68)
Foreign exchange rates – 5% decrease
85
75
New business profit sensitivities vary with changes in business mix and APE sales volumes.
363 Prudential plc Annual Report 2025
Embedded value of insurance business
31 Dec 2025 $m
31 Dec 2024 $m
Base value*
36,186
33,261
Impact from alternative economic assumptions:
Interest rates – 2% increase
(4,225)
(3,294)
Interest rates – 1% increase
(2,234)
(1,682)
Interest rates – 0.5% decrease
1,303
971
Equity/property market values – 20% fall
(1,852)
(1,684)
Equity and property returns and risk discount rates – 1% decrease
2,136
1,914
Risk discount rates – 2% increase
(4,989)
(4,778)
Risk discount rates – 1% increase
(2,757)
(2,637)
Foreign exchange rates – 5% increase
(1,050)
(921)
Foreign exchange rates – 5% decrease
1,160
1,018
* Embedded value sensitivities include Africa operations at base value. In the context of the Group, Africa’s results are not materially impacted by the above sensitivities.
In order to illustrate the impact of varying specific economic assumptions, all other assumptions are held constant in the sensitivities above and,
therefore, the actual changes in embedded value were these economic effects to materialise may differ from the sensitivities shown.
(b) Sensitivity analysis – non-economic assumptions
The tables below show the sensitivity of the new business profit and the embedded value for insurance business operations to the following
changes to the relevant operating assumptions:
10 per cent proportionate decrease in maintenance expenses (for example, a 10 per cent sensitivity on a base assumption of $10 per annum
would represent an expense assumption of $9 per annum);
10 per cent proportionate decrease in lapse rates (for example, a 10 per cent sensitivity on a base assumption of 5.0 per cent would represent
a lapse rate of 4.5 per cent per annum); and
10 per cent proportionate decrease in base mortality (ie increased longevity) and morbidity rates.
Changes in operating assumptions are reported in operating profit.
New business profit from insurance business
2025 $m
2024 $m
New business profit (before central costs)
2,842
2,526
Maintenance expenses – 10% decrease
47
51
Lapse rates – 10% decrease
143
131
Mortality and morbidity – 10% decrease
230
229
Embedded value of insurance business
31 Dec 2025 $m
31 Dec 2024 $m
Embedded value
36,186
33,261
Maintenance expenses – 10% decrease
357
313
Lapse rates – 10% decrease
1,067
942
Mortality and morbidity – 10% decrease
2,432
2,100
4 TEV results for other (central) operations
TEV results for the change in allowance for corporate expenditure and other central costs incurred in the year comprises the movement in the
provision for recurring central head office expenditure that is not related to the acquisition of new business together with the post-tax IFRS
results for other central items such as interest costs on core structural borrowings and other central net investment income and other items. It
also includes the actual head office expenditure (before restructuring costs) in the year on an IFRS net-of-tax basis, which is either allocated to
new business (if it relates to acquisition costs) or in-force otherwise. In-force costs are covered by the provision.
Certain costs incurred within the head office functions are recharged to the insurance business operations and recorded within the results for
those operations. The assumed future expenses within the value of in-force business for insurance business operations generally allow for
amounts expected to be recharged by the head office functions on a recurring basis. The provision for future central corporate expenditure and
the actual expenditure in the year excludes such costs.
364 Prudential plc Annual Report 2025
Notes on the TEV basis results continued
The allowance for the future costs of internal asset management services within the TEV results for insurance business operations excludes the
projected future profits generated by any non-insurance entities within the Group in providing those services (ie the TEV for insurance business
operations includes the projected future profit or loss from asset management and service companies that support the Group’s covered
insurance businesses). The results of the Group’s asset management operations include the current period profit from the management of both
internal and external funds, consistent with their presentation within the Group’s IFRS basis reporting. An adjustment is accordingly made to
Group TEV operating profit, within the results for other (central) operations, to deduct the expected profit anticipated to arise in the current
period in the opening value of in-force business from internal asset management services, such that Group TEV operating profit includes the
actual profit earned in respect of the management of these assets. Under IFRS 17, a similar adjustment is made to eliminate the intra-group
profit within the results of central operations.
The Group TEV equity for other operations is taken to be IFRS shareholders’ equity, with central Group debt shown on a market value basis,
offset by the provision for future central corporate expenditure. Free surplus for other operations is taken to be IFRS shareholders’ equity, net of
any goodwill attributable to equity holders, with central Group debt recorded as free surplus to the extent that it is classified as capital resources
under the Group’s capital regime. Under the GWS Framework, debt instruments issued at the date of designation which met the transitional
conditions set by the Hong Kong IA are included as GWS eligible group capital resources. In addition, debt issued since the date of designation
which met the qualifying conditions as set out in the Insurance (Group Capital) Rules are also included as GWS eligible group capital resources.
Shareholders’ equity for other (central) operations can be compared across metrics as shown in the table below.
31 Dec 2025 $m
31 Dec 2024 $m
IFRS shareholders’ equity
2,214
1,426
Mark-to-market value adjustment on central borrowings note 5
57
231
Provision for future central corporate expenditure
(2,086)
(2,078)
Group TEV equity
185
(421)
IFRS shareholders’ equity
2,214
1,426
Mark-to-market value adjustment on central borrowings
57
231
Debt instruments treated as capital resources
4,024
3,399
Free surplus at end of year
6,295
5,056
5 Net core structural borrowings of shareholder-financed businesses
31 Dec 2025 $m
31 Dec 2024 $m
IFRS basis
Mark-to-
market value
adjustment
TEV basis at
market value
IFRS basis
Mark-to-
market value
adjustment
TEV basis at
market value
note (ii)
note (iii)
note (ii)
note (iii)
Core structural borrowings:
Subordinated debt
2,795
(35)
2,760
2,289
(141)
2,148
Senior debt
1,664
(22)
1,642
1,636
(90)
1,546
4,459
(57)
4,402
3,925
(231)
3,694
Holding company cash and short-term investments note (i)
(4,282)
(4,282)
(2,916)
(2,916)
Net core structural borrowings of shareholder-financed businesses
177
(57)
120
1,009
(231)
778
Notes
(i) Holding company includes centrally managed Group holding companies and service companies.
(ii) As recorded in note C5.1 to the IFRS consolidated financial statements. The movement in the value of core structural borrowings includes issuance in the year and foreign
exchange effects for non-USD denominated debts.
(iii) The movement in the mark-to-market value adjustment can be analysed as follows:
2025 $m
2024 $m
Mark-to-market value adjustment at beginning of year
(231)
(274)
Charge to the income statement (including foreign exchange effects)
173
43
Effect of foreign exchange movements included in reserves
1
Mark-to-market value adjustment at end of year
(57)
(231)
365 Prudential plc Annual Report 2025
6 Methodology and accounting presentation
6.1 Methodology
The following sets out the Group’s methodology for preparing the TEV basis results. Key features of the Group's methodology include:
The use of long-term risk-free rates when setting investment return assumptions. For in-force business investment returns generally trend from
current to long-term assumptions;
Using the same long-term risk-free rates to set the risk discount rates which also includes a risk margin to cover non-diversifiable non-market
risk as well as market risk, including an implicit allowance for the time value of options and guarantees; and
To reduce TEV for a projection of recurring central head office expenditure and to reduce TEV new business profit for that proportion of
recurring actual central head office expenditure considered to be acquisition in nature.
In addition, to facilitate discrete quarterly reporting new business profit is determined based on economic assumptions at the start of the year
and on operating assumptions at the start of the quarter being reported. More information on the new business results by quarter are set out in
note 1(a). The 2025 TEV basis results have been prepared using the long-term assumptions set out in note 7.1.
(a) In-scope business
An embedded value (EV) is calculated for each of the Group’s in-scope insurance business (including the Group’s investments in joint venture
and associate insurance business operations). It represents the net worth and the present value of future profits attributable to shareholders
from insurance contracts in-force at the end of the reporting year.
The TEV results for the Group’s in-scope insurance business are then combined with the post-tax IFRS results of the Group’s asset management
and other business operations. A provision for future central corporate expenditure that is not recharged or allocated to the insurance business
operations is determined and reduces Group TEV equity accordingly. An adjustment is also made to carry the Group’s core structural borrowings
at market value. The TEV for the life insurance business incorporates the projected margins of attaching internal asset management, as
described in note (g) below.
The TEV principles below are applicable to all of the Group’s businesses with the exception of its associate ICICI Prudential, which uses the
Indian Embedded Value methodology as issued by the Institute of Actuaries of India, consistent with local practice in India. Certain smaller
immaterial subsidiaries have also continued to apply ‘simplified’ EEV principles issued by the European Insurance CFO Forum in 2016.
(b) Valuation of in-force and new business
The TEV basis results are prepared incorporating best estimate assumptions, about all relevant factors including, persistency, mortality, morbidity
and expenses, as described in note 7.2. These assumptions, as well as a long-term view of future investment returns, are used to project future
cash flows. The present value of the projected future cash flows is then calculated using a discount rate, which reflects risks associated with the
cash flows that are not otherwise allowed for, such as implicit allowance for the time value of options and guarantees. Further information on
how the risk discount rate has been set is included in item (h) below.
The total profit that emerges over the lifetime of an individual contract as calculated under the TEV basis is the same as that calculated under
the IFRS basis. As IFRS defers all day one profit into a contractual service margin which it releases in line with service provision, under the TEV
methodology profit emergence is more advanced, more closely aligning the timing of the recognition of profit with the efforts and risks of
current management actions, particularly with regard to business sold during the year.
New business
New business premiums reflect those premiums attaching to the in-scope insurance business, including premiums for contracts classified as
investment contracts under IFRS 17. New business premiums for regular premium products are shown on an annualised basis in the Group’s new
business sales reporting.
New business profitability is a key metric for the Group’s management of the development of the business. NBP represents the value created by
new business sold in the period determined by applying operating and economic assumptions that apply at the beginning of the quarter in which
new business is reported and at the beginning of the year respectively. In addition, new business margins are shown by reference to APE and
PVNBP. These margins are calculated as the percentage of the value of NBP to APE and PVNBP. APE is calculated as the aggregate of annualised
regular premiums on new business written in the period and one-tenth of single premiums. PVNBP is calculated as the aggregate of single
premiums and the present value of expected future premiums from regular premium new business, allowing for lapses and the other
assumptions made in determining the NBP.
New business profit is determined using long-term investment return assumptions, with the exception of certain business (principally single
premium business) which trends from current investment returns to long-term investment returns over time. The risk discount rates applied to
new business reflect the risks attaching to business sold in the period and may differ to those of the opening in-force business.
(c) Cost of capital
A charge is deducted from the embedded value for the cost of locked-in required capital supporting the Group’s insurance business. The cost is
the difference between the nominal value of the capital held and the discounted value of the projected releases of this capital, allowing for post-
tax investment earnings on the capital.
The TEV results are affected by the movement in this cost from period to period, which comprises a charge against new business profit and
generally a release in respect of the reduction in capital requirements for business in force as this runs off.
366 Prudential plc Annual Report 2025
Notes on the TEV basis results continued
Where required capital is held within a with-profits long-term fund, the value placed on surplus assets within the fund is already adjusted to
reflect its expected release over time and so no further adjustment to the shareholder position is necessary.
(d) Investment return assumptions
Risk-free rates (RFRs) and fund earned rates (FERs) are set with reference to a long-term ‘passive’ view of the investment outlook (ie on a long-
term basis) rather than being updated at each valuation date to directly reflect changes in interest rates over the period. Equity and property
return assumptions are set in relation to the long-term return on 10-year government bonds, with allowance for the internal view of risk premium
for each currency. The Group also uses its assumed long-term, risk-free rates in calibrating risk discount rates (see (h) below). To derive investment
returns for in-force business, the Group trends from current observable rates over time to these assumed long-term, risk-free rates (passive basis),
for VIF. Whereas for NBP the Group applies long-term rates throughout, with some exceptions, for example single premium business.
(e) Level of required capital and net worth
In general, net worth and required capital are set with reference to the applicable local statutory regime, with the level of required capital set
based on the GWS capital at the Group Prescribed Capital Requirement (GPCR) level. In certain circumstances where updates to the local
statutory regime are imminent (ie due to be effective within 12 months) and specific conditions are met, the net worth and required capital may
be set with reference to these prospective local statutory rules for TEV reporting. At 31 December 2025 all net worth amounts were based on
regulatory reporting effective at that date.
For shareholder-backed businesses, the level of required capital has been based on the relevant GPCR.
For Hong Kong business, the HK RBC framework requires liabilities to be valued on a best estimate basis and capital requirements to be risk
based. Adjustments are made to TEV free surplus to better reflect how the business is managed. For example, TEV free surplus excludes
regulatory surplus that arises where HK RBC technical provisions are lower than policyholder asset shares. In addition, for participating
business, the HK RBC regime recognises the value of future shareholder transfers on an economic basis as available capital with an associated
required capital. Within TEV, the shareholder value of participating business continues to be recognised as VIF with no recognition within free
surplus and no associated required capital.
For Mainland China, the level of required capital follows the approach for embedded value reporting issued by the China Association of
Actuaries (CAA) introduced when the C-ROSS regime became effective. The CAA started a project to assess whether any changes are required
to the embedded value guidance in Mainland China given changes in rules, regulations and the external market environment since the
standard was first issued. To date, no outcomes have been proposed by the CAA and accordingly no changes have been made by Prudential to
its approach to embedded value reporting for Mainland China.
For Singapore life operations, the level of net worth and required capital is based on the Tier 1 capital position under the risk-based capital
framework (RBC2), which removes certain negative reserves permitted to be recognised in the full RBC2 regulatory position applicable to the
Group’s GWS capital position, in order to better reflect free surplus and its generation.
(f) With-profits business and the treatment of the estate
For the Group’s relevant operations, the proportion of surplus allocated to shareholders from the with-profits funds has been based on the
applicable profit distribution between shareholders and policyholders. The TEV methodology includes the value attributed to the shareholders’
interest in the residual estate of the in-force with-profits business. In any scenarios where the total assets of the life fund are insufficient to meet
policyholder claims in full, the excess cost is fully attributed to shareholders. Adjustments are also made to reflect any capital requirements for
with-profits business in excess of the capital resources of the with-profits funds.
(g) Internal asset management
The insurance business TEV includes the projected future profit from asset management and service companies that support the Group’s in-
scope insurance businesses. The results of the Group’s asset management business operations include the current period profit from the
management of both internal and external funds. The TEV results for other (central) operations is adjusted to deduct the expected profit
anticipated to arise in the current period in the opening VIF from internal asset management and other services. This deduction is on a basis
consistent with that used for projecting the results for in-scope insurance business. Accordingly, Group operating profit includes the actual profit
earned in respect of the management of these assets.
(h) Allowance for risk and risk discount rates
Under TEV, discount rates used to determine the present value of expected future cash flows are set by reference to risk-free rates plus a risk
premium.
The risk-free rates are largely based on a long-term passive view of local government bond yields.
The risk premium reflects any non-diversifiable risk associated with the emergence of distributable earnings that is not allowed for elsewhere in
the valuation as well as market risk, including an implicit allowance for the time value of options and guarantees. The risk premium is set to be at
least equal to the equity risk premium relevant to each currency within each business unit and for smaller entities takes into consideration the
stage of development of the business. The equity risk premium is used irrespective of the strategic asset allocation of the business, which, as well
as equities, will include government and corporate bonds, with the higher allowance implicitly covering credit risk.
The risk discount rates applied to the in-force business at 31 December 2025 are set out in note 7.1.
367 Prudential plc Annual Report 2025
(i) Allowance for corporate expenditure
A deduction has been made from Group TEV equity for the present value of future unallocated central corporate expenditure, representing the
recurring expenses incurred by the central head office which are not recharged to the business units. These recurring expenses exclude interest
costs on core borrowings, net investment return and similar items.
This provision is determined by allocating recurring central corporate expenditure between acquisition and maintenance expenses based on the
underlying activity of the functions giving rise to the expenditure. Acquisition costs are deducted from new business profit.
Maintenance costs are projected forward for the next 20 years, taking account of the Group’s three year business plan with the present value
being deducted from Group TEV. The present value of the corporate expenditure is derived with reference to the Hong Kong risk discount rate.
(j) Foreign currency translation
Foreign currency profits and losses have been translated at average exchange rates for the period. Foreign currency transactions are translated
at the spot rate prevailing at the date of the transactions. Foreign currency assets and liabilities have been translated at closing exchange rates.
The principal exchange rates are shown in note A1 of the Group IFRS consolidated financial statements.
(k) Taxation
In determining the post-tax profit for the period for covered business, the overall tax rate includes the impact of tax effects determined on a local
regulatory basis. Tax payments and receipts included in the projected future cash flows to determine the value of in-force business are calculated
referencing tax rates that have been announced and substantively enacted by the end of the reporting period.
The OECD Pillar Two tax rules, which include a global minimum tax and domestic minimum tax rate of 15 per cent, became effective for the
whole Group in 2025, following enactment in Hong Kong. These tax rules are not expected to have a material impact on the Group TEV in
periods where actual investment returns are in line with or below the expected long-term rates of return.
6.2 Accounting presentation
(a) Analysis of post-tax profit
To the extent applicable, the presentation of the TEV profit or loss for the period is consistent with the classification between operating and non-
operating results that the Group applies for the analysis of IFRS results. Operating results are determined using investment returns as described in
note (b) below and incorporate new business profit (6.1(b)), expected return on existing business (6.2(c)), routine review of operating
assumptions (6.2(d)) and actual experience variation from operating assumptions in the period (6.2(e)).
In addition, operating results include the effect of changes in tax legislation, unless these changes are one-off and structural in nature, or
primarily affect the level of projected investment returns, in which case they are reflected as a non-operating result, which comprises fluctuations
caused by changes in interest rates and other market movements in the period, the effect of changes in long-term economic assumptions, mark-
to-market movements on corporate debt and the impact of corporate transactions, if any, undertaken in the period.
The Group believes that operating profit, as adjusted for these non-operating items, better reflects underlying performance.
(b) Investment returns included in operating profit
The investment returns included in operating profit are based on assumptions applying at the beginning of the year with any changes in these
investment return assumptions captured in non-operating profit. These expected returns are generally calculated by reference to the asset mix of
the opening portfolio.
(c) Expected return on existing business
Expected return on existing business comprises the expected unwind of discounting effects on the opening value of in-force business and
required capital and the expected return on existing free surplus. The unwind of discount and the expected return on existing free surplus are
determined based on economic assumptions at the start of the year but allow for changes in operating assumptions in the period (ie opening
value is adjusted for the effect of changes in operating assumptions during the period). The expected return on net worth is based on long-term
investment returns.
(d) Effect of changes in operating assumptions
Operating profit includes the effect of changes to operating assumptions on the value of in-force business at the beginning of the reporting
period. For presentational purposes the effect of changes is delineated to show the effect on the opening value of in-force business as operating
assumption changes, with the experience variances subsequently being determined by reference to the assumptions at the end of the reporting
period, as discussed below.
New business reflects operating assumptions in place at the start of the quarter in which the new business is recorded. Operating profit includes
the effect of changes to these operating assumptions on the reported new business profit for the period.
(e) Operating experience variances
Operating profit includes the effect of experience variances relative to operating assumptions, such as persistency, mortality, morbidity, expenses
and other factors, which are calculated with reference to the assumptions at the end of the reporting period.
(f) Effect of changes in economic assumptions
Movements in the value of in-force business caused by changes in economic assumptions are recorded in non-operating results.
368 Prudential plc Annual Report 2025
Notes on the TEV basis results continued
7 Assumptions
7.1 Principal in-force economic assumptions
The TEV results for the Group’s in-force business are determined using economic assumptions where both the risk discount rates and long-term
expected rates of return on investments are set with reference to the Group’s view of long-term risk-free rates of return by currency. These long-
term risk-free rates are the same as those used in our determination of adjusted operating profit in IFRS. The framework used to derive these
assesses historical data, forward looking economic views around real rates, inflation and outlooks from central banks. Risk discount rates are
determined by adding a count ry and currency spe cific risk premium to the risk-free rate to make allowance for the risk profile of the business. The
risk premium is at least as large as the equity risk premium for the relevant currency. Long-term expected returns on equity and property assets
and corporate bonds are derived by adding a risk premium to the risk-free rate based on the Group’s long-term view. Additionally, when
determining TEV, current risk-free rates, tre nd to the long-term risk-free rates over time when projecting investment returns.
31 Dec 2025 %
In-force assumptions note (iii)
Current
market 10-
year
government
bond yield
Long-term
10-year
government
bond yield
Risk premium
In-force risk
discount rate
Equity risk
premium
(geometric)
Hong Kong note (i)
4.3
3.2
4.5
7.7
3.5
Indonesia
6.4
6.3
6.3
12.6
4.3
Mainland China
1.9
2.9
6.0
8.9
4.0
Malaysia
3.7
3.9
4.0
7.9
3.5
Philippines
6.3
5.8
6.3
12.1
4.3
Singapore
2.2
2.7
4.0
6.7
3.5
Taiwan note (i)
4.3
3.2
3.5
6.7
3.5
Thailand
1.7
4.6
4.3
8.9
4.3
Vietnam
3.8
5.8
5.3
11.1
4.3
Total weighted average note (ii)
3.7
3.6
4.4
8.0
3.6
31 Dec 2024 %
In-force assumptions note (iii)
Current market
10-year
government
bond yield
Long-term
10-year
government
bond yield
Risk premium
In-force risk
discount rate
Equity risk
premium
(geometric)
Hong Kong note (i)
4.7
3.2
4.5
7.7
3.5
Indonesia
7.2
6.3
6.3
12.6
4.3
Mainland China
1.7
2.9
6.0
8.9
4.0
Malaysia
3.9
3.9
4.0
7.9
3.5
Philippines
6.2
5.8
6.3
12.1
4.3
Singapore
2.9
2.7
4.0
6.7
3.5
Taiwan note (i)
4.7
3.2
3.5
6.7
3.5
Thailand
2.3
4.6
4.3
8.9
4.3
Vietnam
2.8
5.8
5.3
11.1
4.3
Total weighted average note (ii)
4.1
3.7
4.4
8.1
3.6
Notes
(i) For Hong Kong and Taiwan, the assumptions shown are for US dollar denominated business. For other businesses, the assumptions shown are for local currency
denominated business.
(ii) Total weighted average assumptions have been determined by weighting each business’s assumptions by reference to the closing net value of all in-force in-scope
businesses.
(iii) Expected long-term inflation assumptions at 31 December 2025 and 2024 range from 1.5 per cent to 4.3 per cent.
7.2 Operating assumptions
Best estimate assumptions are used for projecting future cash flows, where best estimate is defined as the mean of the distribution of future
possible outcomes. The assumptions are reviewed actively and changes are made when evidence exists that material changes in future
experience are reasonably certain. Where experience is expected to be adverse over the short term, a provision may be established.
(a) Demographic assumptions
Persistency, mortality and morbidity assumptions are based on an analysis of recent experience and reflect expected future experience. When
projecting future cash flows for medical reimbursement business that is repriced annually, explicit allowance is made for expected future
premium inflation and separately for future medical claims inflation.
369 Prudential plc Annual Report 2025
(b) Expense assumptions
Expense levels, including those of the service companies that support the Group’s insurance business, are based on internal expense analysis and
are appropriately allocated to acquisition of new business and renewal of in-force business. For mature business, it is Prudential’s policy not to
take credit for future cost reduction programmes until the actions to achieve the savings have been delivered. Expense overruns are reported
where these are expected to be short-lived, including businesses that are growing rapidly or are sub-scale.
Expenses comprise costs borne directly and costs recharged or allocated from the Group head office functions that are attributable to the
insurance business. The assumed future expenses for the insurance business allow for amounts expected to be recharged or allocated by the
head office functions.
Corporate expenditure included within the TEV results of other (central) operations, comprises expenditure of the Group head office functions
that is not recharged or allocated to the insurance or asset management business operations, primarily for corporate-related activities together
with restructuring costs incurred across the Group. Further explanation of how central costs are allowed for within TEV are discussed in note 4 and
6.1 (i).
(c) Tax rates
The assumed long-term effective tax rates for operations reflect the expected incidence of taxable profit or loss in the projected future cash
flows as explained in note 6.1(k). The local standard corporate tax rates applicable are as follows:
%
Hong Kong
16.5% on 5% of premium income
Indonesia
22.0
Mainland China
25.0
Malaysia
24.0
Philippines
25.0
Singapore
17.0
Taiwan
20.0
Thailand
20.0
Vietnam
20.0
8 Reconciliation of expected transfer of value of in-force business and
required capital to free surplus
The table below shows how the value of in-force business (VIF) and the associated required capital for insurance business operations are
projected as emerging into free surplus over the next 20 years as estimated at the end of 31 December 2025. The modelled cash flows use the
same methodology underpinning the Group’s TEV reporting and so are subject to the same assumptions and sensitivities used to prepare our
2025 TEV results. These include 100 per cent of the Group's Malaysia Conventional Life business.
2025
2026
2027
2028
2029
2030
2031 - 2045
Total
(2025 - 2045)
$m
$m
$m
$m
$m
$m
$m
$m
2024 expected free surplus generation for
years 2025 to 2044
2,708
2,628
2,622
2,437
2,406
2,344
28,277
43,422
Less: Amounts expected to be realised in
the current year
(2,708)
(2,708)
Add: Expected free surplus to be generated
in year 2045 (excluding 2025 new
business)
1,845
1,845
Foreign exchange differences
44
52
55
58
60
727
996
New business
450
321
312
292
284
3,510
5,169
Operating, non-operating and other
movements
9
(15)
55
6
(12)
83
126
2025 expected free surplus generation
for years 2026 to 2045
3,131
2,980
2,859
2,762
2,676
34,442
48,850
370 Prudential plc Annual Report 2025
Notes on the TEV basis results continued
9 Other information
Ownership interest in Prudential Assurance Malaysia Berhad
The settlement reached in the Malaysian dividend dispute in July 2025 is as described in note D2 of the IFRS consolidated financial statements.
On 22 January 2026, the Group signed an agreement to acquire a further 19 per cent interest in the conventional life insurance business in
Malaysia increasing the Group’s stake from 51 per cent to 70 per cent. See note D2 of the IFRS consolidated financial statements for further
details.
Post balance sheet events
The second interim dividend for the year ended 31 December 2025 was approved by the Board of Directors after 31 December 2025, which is
described in note B5 of the IFRS consolidated financial statements.
On 6 January 2026 the Company announced the commencement of a new share buyback programme up to a maximum aggregate amount of
$1.2 billion as discussed in note D3 of the IFRS consolidated financial statements.
The increase in the ownership interest in Prudential Assurance Malaysia Berhad in January 2026 is described above.
Contingencies and related obligations
The Group is involved in various litigation and regulatory proceedings from time to time as described in note D1 of the IFRS consolidated
financial statements.
371 Prudential plc Annual Report 2025
Statement of Directors’ responsibilities in respect of the Traditional
Embedded Value (TEV) basis supplementary information
The Directors have chosen to prepare supplementary information on a Traditional Embedded Value (TEV) basis using the methodology and
assumptions set out in the Notes on the TEV basis results (Group TEV Methodology).
In preparing the TEV supplementary information, the Directors have:
Prepared the supplementary information in accordance with the Group TEV Methodology;
Identified and described the business covered by the Group TEV Methodology;
Applied the Group TEV Methodology consistently to the covered business;
Determined assumptions on a realistic basis, having regard to past, current and expected future experience and to any relevant external data,
and then applied them consistently;
Made estimates that are reasonable and consistent; and
Described the basis on which business that is not covered business has been included in the supplementary information, including any material
departures from the accounting framework applicable to the Group’s financial statements.
372 Prudential plc Annual Report 2025
Independent auditor’s report to Prudential plc on the Traditional
Embedded Value (TEV) basis results
Opinion
We have audited the Traditional Embedded Value (‘TEV’) Basis Results of Prudential plc (‘the Company’ and, together with its subsidiaries, ‘the
Group’) for the year ended 31 December 2025, which comprise the basis of preparation, the TEV results highlights, the movement in Group TEV
equity, the movement in Group free surplus and the related notes 1 to 9. The TEV Basis Results should be read in conjunction with the Group
financial statements.
In our opinion, the TEV Basis Results of the Group for the year ended 31 December 2025 are prepared, in all material respects, in accordance
with the basis of preparation and the methodology and assumptions as set out in notes 6 and 7 respectively.
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) including ‘ISA (UK) 800 (Revised) Special
Considerations – Audits of Financial Statements Prepared in Accordance with Special Purpose Frameworks’. Our responsibilities under those
standards are further described in the Auditor’s Responsibilities for the Audit of the TEV Basis Results section of our report. We are independent
of the Company in accordance with the ethical requirements that are relevant to our audit of the TEV Basis Results in the UK, including the FRC’s
Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit
evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Emphasis of matter – basis of preparation and restriction on use
We draw attention to the special purpose basis of preparation together with the information in notes 6 and 7. The TEV Basis Results are prepared
to provide additional information to users of the Group financial statements. As a result, the TEV Basis Results may not be suitable for another
purpose. Our opinion is not modified in respect of this matter.
Our report is intended solely for the Company, in accordance with the terms of our engagement letter dated 21 May 2025. Our audit work has
been undertaken so that we might state to the Company those matters we have been engaged to state to it in this report and for no other
purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company for our audit work,
for this report, or for the opinions we have formed.
Conclusions relating to going concern
In auditing the TEV Basis Results, we have concluded that the Directors’ use of the going concern basis of accounting in the preparation of the
financial statements is appropriate.
In evaluating the Directors’ assessment of the Group’s ability to continue to adopt the going concern basis of accounting we:
confirmed our understanding of management’s going concern assessment process and obtained management’s assessment which covers the
period to 31 March 2027;
assessed management’s evaluation of the liquidity and solvency position of the Group by reviewing base case and stressed liquidity and
solvency projections through the going concern period;
evaluated management’s forecast analysis to understand the severity of the downside scenarios that would be required to occur to result in
the elimination of solvency and / or liquidity headroom and considered the actions available to management in such scenarios ;
performed enquiries of management and those charged with governance to identify risks or events that may impact the Group’s ability to
continue as a going concern.
assessed the appropriateness of the going concern disclosures by comparing the disclosures with management’s assessment and considering
their compliance with the relevant reporting requirements.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or
collectively, may cast significant doubt on the Group’s ability to continue as a going concern for a period to 31 March 2027, being at least one
year from when the TEV Basis Results are authorised for issue.
Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant sections of this report. 
However, because not all future events or conditions can be predicted, this statement is not a guarantee as to the Group’s ability to continue as a
going concern.
Other information
The other information comprises the information included in the Annual Report, other than the TEV Basis Results and our auditor’s report
thereon. The directors are responsible for the other information contained within the annual report.
Our opinion on the TEV Basis Results does not cover the other information and, except to the extent otherwise explicitly stated in this report, we
do not express any form of assurance conclusion thereon.
Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the TEV
Basis Results or our knowledge obtained in the course of the audit or otherwise appears to be materially misstated. If we identify such material
inconsistencies or apparent material misstatements, we are required to determine whether there is a material misstatement in the TEV Basis
Results themselves. If, based on the work we have performed, we conclude that there is a material misstatement of the other information, we are
required to report that fact.
We have nothing to report in this regard.
373 Prudential plc Annual Report 2025
Responsibilities of directors
Management is responsible for the preparation of the TEV Basis Results in accordance with the special purpose basis of preparation, and for such
internal control as management determines is necessary to enable the preparation of the TEV Basis Results that are free from material
misstatement, whether due to fraud or error.
In preparing the TEV Basis Results, management is responsible for assessing the Group’s ability to continue as a going concern, disclosing, as
applicable, matters relating to going concern and using the going concern basis of accounting unless management either intends to liquidate the
Group or to cease operations, or has no realistic alternative but to do so.
Those charged with governance are responsible for overseeing the Company’s financial reporting process.
Auditor’s Responsibilities for the Audit of the TEV Basis Results
Our objectives are to obtain reasonable assurance about whether the TEV Basis Results as a whole are free from material misstatement, whether
due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a
guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can
arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the
economic decisions of users taken on the basis of these TEV Basis Results.
Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities,
outlined above, to detect irregularities, including fraud. The risk of not detecting a material misstatement due to fraud is higher than the risk of
not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or
through collusion. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below. However, the
primary responsibility for the prevention and detection of fraud rests with both those charged with governance of the entity and management.
We obtained an understanding of the legal and regulatory frameworks that are applicable to the Group and determined that the most
significant are the relevant laws and regulations related to elements of company law, insurance regulation and tax legislation and the financial
reporting framework. Our considerations of other laws and regulations that may have a material effect on the TEV Basis Results included
permissions and supervisory requirements of the listing authorities in the countries where the Company’s shares and debt are listed.
We understood how the Company is complying with those frameworks by making enquiries of management and those responsible for legal
and compliance matters. We also reviewed correspondence between the Company and regulatory bodies; reviewed minutes of the Board and
its Committees; and gained an understanding of the Company’s approach to governance, demonstrated by the Board’s approval of the
Company’s governance framework.
We assessed the susceptibility of the Company’s TEV Basis Results to material misstatement, including how fraud might occur by assessing
events or conditions that could indicate an incentive or pressure to commit fraud or provide an opportunity to commit fraud. Our risk
assessment procedures included:
Enquiring of Directors, the Audit Committee, Internal Audit and inspecting papers provided to those charged with governance as to the
policies and procedures to prevent and detect fraud, including the Group’s “whistleblowing” policies and procedures along with the
engagement with local management to identify fraud risks specific to their business units, as well as whether they have knowledge of any
actual, suspected or alleged fraud.
Reading Board and Audit Committee minutes.
Considering remuneration incentive schemes and performance targets for management.
We identified a fraud risk related to the selection of TEV operating assumptions given their direct impact on the Group’s embedded value, the
opportunity for management to manipulate assumptions due to the subjectivity involved and given the long-term nature of these assumptions
which are more difficult to corroborate.
In determining the audit procedures to address the identified fraud risks, we took into account the results of our evaluation and testing of the
operating effectiveness of the group-wide fraud prevention controls. In order to address the risk of fraud specifically as it relates to the TEV
operating assumptions, we involved actuarial specialists to assist in our challenge of management. We challenged management in relation to
the selection of assumptions and the appropriateness of the rationale for any changes, the consistency of the selected assumptions across
different aspects of the financial reporting process and comparison to our understanding of the product portfolio, trends in experience,
policyholder behaviour and economic conditions and also by reference to market practice.
To address the pervasive risk as it relates to management override, we also performed procedures including:
Identifying journal entries based on risk criteria and comparing the identified entries to supporting documentation.
Assessing significant accounting estimates for bias.
A further description of our responsibilities for the audit of the TEV Basis Results is located on the Financial Reporting Council’s website at https://
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report. 
p373.jpg
John Headley
for and on behalf of Ernst & Young LLP
London
17 March 2026
374 Prudential plc Annual Report 2025
Additional information
375 Prudential plc Annual Report 2025
376 Prudential plc Annual Report 2025
Index to the additional unaudited financial information
377 Prudential plc Annual Report 2025
I Additional financial information
I(i) Group capital position
Prudential applies the Insurance (Group Capital) Rules set out in the Group-wide Supervision (GWS) Framework issued by the Hong Kong IA to
determine group regulatory capital requirements (both minimum and prescribed levels). For regulated insurance entities, the capital resources
and required capital included in the GWS capital measure for Hong Kong IA Group regulatory purposes are based on the local solvency regime
applicable in each jurisdiction. The Group holds material participating business in Hong Kong, Singapore and Malaysia. Alongside the total
regulatory GWS capital basis, a shareholder GWS capital basis is also presented which excludes the contribution to the Group GWS eligible group
capital resources, the Group Minimum Capital Requirements (GMCR) and the Group Prescribed Capital Requirements (GPCR) from these
participating funds.
The Group monitors regulatory capital, economic capital and rating agency capital metrics and manages the business within its risk appetite by
remaining within its economic and regulatory capital limits. While the GWS shareholder capital position is a key metric for assessing regulatory
solvency, and for risk management, there are some elements of the shareholder GWS capital surplus that will only become available as cash flow
for distribution over time. The Group's free surplus metric is a better measure of the shareholder capital available for distribution and is used as
the primary metric for assessing the Group's sources and uses of capital in the Group's capital management framework, and underpinning the
Group's dividend policy. Further details are included in the Capital management section of the Financial review.
Separate from the capital management framework applied for shareholder-owned capital, the capital held in ring-fenced with-profits funds
supports policyholder investment freedom, which increases expected returns for our with-profits funds' customers. GWS policyholder capital
surplus is not available for distribution out of the ring-fenced funds other than as a defined proportion distributable to shareholders when
policyholder bonuses are declared.
Estimated GWS capital position
As at 31 December 2025, the estimated shareholder GWS capital surplus over the GPCR is $17.1 billion (31 December 2024: $15.9 billion),
representing a coverage ratio of 262 per cent (31 December 2024: 280 per cent) and the estimated total GWS capital surplus over the GPCR is
$23.1 billion (31 December 2024: $20.9 billion), representing a coverage ratio of 197 per cent (31 December 2024: 203 per cent). The estimated
Group Tier 1 capital resources are $21.4 billion with headroom over the GMCR of $14.6 billion (31 December 2024: $18.9 billion with headroom
of $13.1 billion), representing a coverage ratio of 316 per cent (31 December 2024: 325 per cent).
31 Dec 2025
31 Dec 2024
Shareholder
Add
policyholder
Total
Shareholder
Add
policyholder
Total
Change
in total
note (1)
note (2)
note (1)
note (2)
note (3)
Group capital resources ($bn)
27.6
19.3
46.9
24.8
16.3
41.1
5.8
of which: Tier 1 capital resources ($bn) note (4)
19.9
1.5
21.4
17.6
1.3
18.9
2.5
Group Minimum Capital Requirement ($bn)
6.0
0.8
6.8
5.1
0.7
5.8
1.0
Group Prescribed Capital Requirement ($bn)
10.5
13.3
23.8
8.9
11.3
20.2
3.6
GWS capital surplus over GPCR ($bn)
17.1
6.0
23.1
15.9
5.0
20.9
2.2
GWS coverage ratio over GPCR (%)
262%
197%
280%
203%
(6)%
GWS Tier 1 surplus over GMCR ($bn)
14.6
13.1
1.5
GWS Tier 1 coverage ratio over GMCR (%)
316%
325%
(9)%
Notes
(1) This allows for any associated diversification impacts between the shareholder and policyholder positions reflected in the total company results where relevant.
(2) The total company GWS coverage ratio over GPCR presented above represents the eligible group capital resources coverage ratio as set out in the GWS framework while the
total company GWS tier 1 coverage ratio over GMCR represents the tier 1 group capital coverage ratio.
(3) Refer to section on Material changes in GMCR, GPCR, tier 1 group capital and eligible group capital resources below.
(4) The classification of tiering of capital under the GWS framework reflects the different local regulatory regimes along with guidance issued by the Hong Kong IA. At
31 December 2025, total Tier 1 capital resources of $21.4 billion comprises: $27.6 billion of total shareholder capital resources; less $(4.1) billion of Prudential plc issued
subordinated and senior Tier 2 debt capital; less $(3.6) billion of local regulatory tiering classifications, which are classified as GWS Tier 2 capital resources primarily in
Singapore and Mainland China; plus $1.5 billion of Tier 1 capital resources in policyholder funds.
GWS sensitivity analysis
The estimated sensitivity of the GWS capital position (based on the GPCR) to changes in market conditions as at 31 December 2025 and
31 December 2024 are shown below, for both the shareholder and the total capital position.
378 Prudential plc Annual Report 2025
I Additional financial information continued
Shareholder
31 Dec 2025
31 Dec 2024
Impact of market sensitivities
Surplus $bn
Coverage ratio %
Surplus $bn
Coverage ratio %
Base position
17.1
262%
15.9
280%
Impact of:
10% increase in equity markets
0.4
0%
0.2
(3)%
20% fall in equity markets
(0.7)
9%
(0.8)
5%
50 basis points reduction in interest rates
1.3
9%
1.1
10%
100 basis points increase in interest rates
(3.3)
(27)%
(2.6)
(25)%
100 basis points increase in credit spreads
(0.6)
(4)%
(0.5)
(4)%
Total
31 Dec 2025
31 Dec 2024
Impact of market sensitivities
Surplus $bn
Coverage ratio %
Surplus $bn
Coverage ratio %
Base position
23.1
197%
20.9
203%
Impact of:
10% increase in equity markets
1.4
1%
1.1
1%
20% fall in equity markets
(2.9)
(2)%
(2.8)
(4)%
50 basis points reduction in interest rates
1.1
4%
0.8
4%
100 basis points increase in interest rates
(3.2)
(13)%
(2.6)
(13)%
100 basis points increase in credit spreads
(1.3)
(5)%
(1.3)
(7)%
The sensitivity results assume instantaneous market movements and, hence, reflect the current investment portfolio and all consequential
impacts as at the valuation date. If the economic conditions set out in the sensitivities persisted, the financial impacts may differ to the
instantaneous impacts shown above. These sensitivity results allow for limited management actions such as changes to future policyholder
bonuses where applicable. In practice, the market movements would be expected to occur over time and rebalancing of investment portfolios
would likely be carried out to mitigate the impact of the stresses as presented above. Management could also take additional actions to help
mitigate the impact of these stresses including, but not limited to, market risk hedging, increased use of reinsurance, repricing of in-force benefits,
changes to new business pricing and the mix of new business being sold.
Analysis of movement in total regulatory GWS capital surplus (over GPCR)
A summary of the movement in the 31 December 2024 regulatory GWS capital surplus (over GPCR) of $20.9 billion to $23.1 billion at
31 December 2025 is set out in the table below.
2025 $bn
Total GWS surplus at 1 Jan (over GPCR)
20.9
Movement in free surplus
0.9
Other movements in GWS shareholder surplus not included in free surplus
0.3
Movement in contribution from GWS policyholder surplus (over GPCR)
1.0
Total GWS surplus at 31 Dec (over GPCR)
23.1
Further detail on the movement in free surplus of $0.9 billion is included in the Movement in Group free surplus section of the Group’s TEV basis
results.
Other movements in GWS shareholder surplus not included in free surplus are driven by the differences described in the reconciliation shown later
in this section. This includes movements in distribution rights and other intangibles (which are expensed on day one under the GWS
requirements) and movements in the restriction applied to free surplus to better reflect shareholder resources that are available for distribution.
Material changes in GMCR, GPCR, tier 1 group capital and eligible group capital resources
Detail on the material changes in GPCR, GMCR, eligible group capital resources and tier 1 group capital are provided below.
Total eligible capital resources increased by $5.8 billion to $46.9 billion at 31 December 2025 (31 December 2024: $41.1 billion). This includes
a $2.5 billion increase in tier 1 group capital to $21.4 billion (31 December 2024: $18.9 billion) and a $3.3 billion increase in tier 2 group
capital to $25.5 billion (31 December 2024: $22.2 billion). The increase in total eligible capital resources is primarily driven by positive
operating capital generation, issuance of subordinated debt, proceeds from the IPO of ICICI Prudential Asset Management Company Limited
(IPAMC) as detailed in note D6.3, and positive market (including foreign exchange) movements over the year, partially offset by payments of
external dividends and share repurchases/buybacks over the year.
Total regulatory GPCR increased by $3.6 billion to $23.8 billion at 31 December 2025 (31 December 2024: $20.2 billion), while the total
regulatory GMCR increased by $1.0 billion to $6.8 billion at 31 December 2025 (31 December 2024: $5.8 billion). Movements in the GPCR and
GMCR are primarily driven by increases from new business sold and market (including foreign exchange) movements over the year, offset by
the release of capital as the policies matured or were surrendered over the year.
379 Prudential plc Annual Report 2025
Reconciliation of free surplus to total regulatory GWS capital surplus (over GPCR)
31 Dec 2025 $bn
Capital resources
Required capital
Surplus
Free surplus excluding distribution rights and other intangibles note (1)
17.2
7.8
9.4
Restrictions applied in free surplus for China C-ROSS II note (2)
1.1
1.4
(0.3)
Restrictions applied in free surplus for HK RBC note (3)
6.9
1.1
5.8
Restrictions applied in free surplus for Singapore RBC note (4)
2.3
0.1
2.2
Other
0.1
0.1
0.0
Add GWS policyholder surplus contribution
19.3
13.3
6.0
Total regulatory GWS capital surplus (over GPCR)
46.9
23.8
23.1
Notes
(1) As per the 'Free surplus excluding distribution rights and other intangibles' shown in the statement of Movement in Group free surplus of the Group’s TEV basis results.
(2) Free surplus applies the embedded value reporting approach issued by the China Association of Actuaries (CAA) in Mainland China and includes a requirement to establish
a deferred profit liability within TEV net worth which can be used to reduce the TEV required capital. This approach is used to assist in setting free surplus so that it reflects
resources potentially available for distribution.
(3) TEV free surplus for Hong Kong under the HK RBC regime excludes regulatory surplus to better reflect how the business is managed. This includes HK RBC technical
provisions that are lower than policyholder asset shares as well as the value of future shareholder transfers from participating business (net of associated required capital),
which are included in the shareholder GWS capital position.
(4) TEV free surplus for Singapore is based on the Tier 1 requirements under the RBC2 framework, which excludes certain negative reserves permitted to be recognised in the
full RBC 2 regulatory position used when calculating the GWS capital surplus (over GPCR).
Reconciliation of Group IFRS shareholders’ equity to Group total GWS capital resource
31 Dec 2025 $bn
Group IFRS shareholders’ equity
20.1
Remove goodwill and intangibles recognised on the IFRS consolidated statement of financial position
(4.7)
Add debt treated as capital under GWS note (1)
4.1
Asset valuation differences note (2)
(0.5)
Remove IFRS 17 CSM (including joint ventures and associates) note (3)
23.9
Liability valuation (including insurance contracts) differences excluding IFRS 17 CSM note (4)
2.9
Differences in associated net deferred tax liabilities note (5)
1.1
Group total GWS capital resources
46.9
Notes
(1) As per the GWS Framework, debt in issuance at the date of designation that satisfies the criteria for transitional arrangements, and qualifying debt issued since the date of
designation, are included as Group capital resources but are treated as liabilities under IFRS.
(2) Asset valuation differences reflect differences in the basis of valuing assets between IFRS and local statutory valuation rules, including deductions for inadmissible assets.
Differences include for some markets where government and corporate bonds are valued at book value under local regulations but are valued at market value under IFRS.
(3) The IFRS 17 CSM represents a discounted stock of unearned profit that is released over time as services are provided. On a GWS basis the level of future profits will be
recognised within the capital resources to the extent permitted by the local solvency reserving basis. Any restrictions applied by the local solvency bases (such as zeroisation
of future profits) is captured in the liability valuation differences line.
(4) Liability valuation differences (excluding the CSM) reflect differences in the basis of valuing liabilities between IFRS and local statutory valuation rules. This includes the
negative impact of moving from the IFRS 17 best estimate reserving basis to a more prudent local solvency reserving basis (including any restrictions in the recognition of
future profits) offset by the fact that certain local solvency regimes capture some reserves within the required capital instead of the capital resources.
(5) Differences in associated net deferred tax liabilities mainly results from the tax impact of changes in the valuation of assets and liabilities.
Basis of preparation for the Group GWS capital position
Prudential applies the Insurance (Group Capital) Rules set out in the GWS Framework to determine group regulatory capital requirements (both
minimum and prescribed levels). The summation of local statutory capital requirements across the Group is used to determine group regulatory
capital requirements, with no allowance for diversification between business operations. The GWS eligible group capital resources are determined
by the summation of capital resources across local solvency regimes for regulated entities and IFRS shareholders’ equity (with adjustments
described below) for non-regulated entities.
In determining the GWS eligible group capital resources and required capital, the following principles have been applied:
For regulated insurance entities, capital resources and required capital are based on the local solvency regime applicable in each jurisdiction,
with minimum required capital set at the solo legal entity statutory minimum capital requirements and prescribed capital requirement set at
the level at which the local regulator of a given entity can impose penalties, sanctions or intervention measures;
The classification of tiering of eligible capital resources under the GWS framework reflects the different local regulatory regimes along with
guidance issued by the Hong Kong IA. In general, if a local regulatory regime applies a tiering approach, then this should be used to determine
tiering of capital on a GWS capital basis, where a local regulatory regime does not apply a tiering approach then all capital resources should be
included as Group Tier 1 capital. For non-regulated entities tiering of capital is determined in line with the Insurance (Group Capital) Rules.
For asset management operations and other regulated entities, the capital position is derived based on the sectoral basis applicable in each
jurisdiction, with minimum required capital based on the solo legal entity statutory minimum capital requirement;
For non-regulated entities, the capital resources are based on IFRS shareholder equity after deducting intangible assets. No required capital is
held in respect of unregulated entities;
380 Prudential plc Annual Report 2025
I Additional financial information continued
For entities where the Group’s interest is less than 100 per cent, the contribution of the entity to the GWS eligible group capital resources and
required capital represents the Group’s share of these amounts and excludes any amounts attributable to non-controlling interests. This does
not apply to investment holdings that are not part of the Group;
Investments in subsidiaries, joint ventures and associates (including, if any, loans that are recognised as capital on the receiving entity’s
balance sheet) are eliminated from the relevant holding company to prevent the double counting of capital resources;
At 31 December 2025, all debt instruments with the exception of the senior debt maturing in 2032 are included as Group capital resources.
The eligible amount permitted to be included as Group capital resources for transitional debt is based on the net proceeds amount translated
using 31 December 2020 exchange rates for debt not denominated in US dollars. The eligible amount permitted to be included as Group
capital resources for qualifying debt is based on the IFRS carrying value. Under the GWS Framework, debt instruments in issuance at the date
of designation that satisfy the criteria for transitional arrangements and qualifying debt issued since the date of designation are included in
eligible group capital resources as tier 2 group capital;
The total company GWS capital basis is the capital measure for Hong Kong IA Group regulatory purposes as set out in the GWS framework.
This framework defines the eligible group capital resources coverage ratio (or total company GWS coverage ratio over GPCR as presented
above) as the ratio of total company eligible group capital resources to the total company GPCR and defines the tier 1 group capital coverage
ratio (or total company GWS tier 1 coverage ratio over GMCR as presented above) as the ratio of total company tier 1 group capital to the
total company GMCR; and
Prudential also presents a shareholder GWS capital basis, which excludes the contribution to the Group GWS eligible group capital resources,
the GMCR and GPCR from participating business in Hong Kong, Singapore and Malaysia. In Hong Kong, the present value of future
shareholder transfers from the participating business are included in the shareholder GWS eligible capital resources along with an associated
required capital, this is in line with the local solvency presentation. The shareholder GWS coverage ratio over GPCR presented above reflects
the ratio of shareholder eligible group capital resources to the shareholder GPCR.
381 Prudential plc Annual Report 2025
I(ii) Eastspring adjusted operating profit and funds under management or advice
(a) Eastspring adjusted operating profit
2025 $m
2024 AER $m
Operating income before performance-related fees note (1)
809
747
Performance-related fees
5
Operating income (net of commission) note (2)
814
747
Operating expense note (2)
(418)
(385)
Group's share of tax on joint ventures' operating profit
(67)
(58)
Adjusted operating profit
329
304
Average funds managed or advised by Eastspring
$271.7bn
$249.3bn
Margin based on operating income note (3)
30bps
30bps
Cost/income ratio note II(v)
52%
52%
Notes
(1) Operating income before performance-related fees for Eastspring can be further analysed as follows (institutional below includes internal funds under management or
under advice). Amounts are classified between retail or institutional depending on whether the owner of the holding, where known, is a retail or institutional investor.
Retail
Margin
Institutional
Margin
Total
Margin
$m
bps
$m
bps
$m
bps
2025
470
59
339
18
809
30
2024
414
62
333
18
747
30
(2) Operating income and expense include the Group’s share of contribution from joint ventures. In the consolidated income statement of the Group IFRS financial results, the
net income after tax of the joint ventures and associates is shown as a single line item. A reconciliation is provided in note II(v) of this additional information.
(3) Margin represents operating income before performance-related fees as a proportion of the related funds under management or advice. Monthly closing internal and
external funds managed or advised by Eastspring have been used to derive the average. Any funds held by the Group's insurance operations that are not managed or
advised by Eastspring are excluded from these amounts.
(b) Eastspring total funds under management or advice
Eastspring manages funds from external parties and funds for the Group’s insurance operations. In addition, Eastspring advises on certain funds
for the Group’s insurance operations where the investment management is delegated to third-party investment managers. The table below
analyses the total funds managed or advised on by Eastspring. All amounts are presented on an AER basis unless otherwise stated.
31 Dec 2025 $bn
31 Dec 2024 $bn
External funds under management note (1)
Retail
63.7
64.5
Institutional
23.9
31.0
Money market funds (MMF)
15.6
13.9
103.2
109.4
Internal funds under management or advice:
Internal funds under management
127.5
115.4
Internal funds under advice
47.0
33.2
174.5
148.6
Total funds under management or advice note (2)
277.7
258.0
Notes
(1) Movements in external funds under management, are analysed below:
31 Dec 2025 $m
31 Dec 2024 $m
Retail
Institu-
tional
Total
excl.
MMF
MMF
Total
Retail
Institu-
tional
Total
excl.
MMF
MMF
Total
At beginning of year
64,481
31,059
95,540
13,914
109,454
50,779
33,493
84,272
11,775
96,047
Market gross inflows
29,942
9,340
39,282
82,636
121,918
27,994
12,144
40,138
70,640
110,778
Redemptions
(24,595)
(9,114)
(33,709)
(79,514)
(113,223)
(19,153)
(15,161)
(34,314)
(68,822)
(103,136)
Market and other
movements*
(6,113)
(7,404)
(13,517)
(1,464)
(14,981)
4,861
583
5,444
321
5,765
At end of year
63,715
23,881
87,596
15,572
103,168
64,481
31,059
95,540
13,914
109,454
* Other movements include the effect of divestments in the year.
382 Prudential plc Annual Report 2025
I Additional financial information continued
(2) Total funds under management or advice are analysed by asset class below (multi-asset funds include a mix of debt, equity and other investments):
31 Dec 2025
31 Dec 2024
Funds under management
Funds under advice
Total
Total
$bn
% of total
$bn
% of total
$bn
% of total
$bn
% of total
Equity
57.9
25%
2.1
5%
60.0
21%
61.8
24%
Fixed income
40.9
18%
3.0
6%
43.9
16%
45.2
17%
Multi-asset
113.0
49%
41.9
89%
154.9
56%
134.0
52%
Alternatives
2.2
1%
0%
2.2
1%
2.0
1%
MMF
16.7
7%
0%
16.7
6%
15.0
6%
Total funds
230.7
100%
47.0
100%
277.7
100%
258.0
100%
I(iii) Group funds under management
For Prudential’s asset management businesses, funds managed on behalf of third parties are not recorded on the balance sheet. They are,
however, a driver of profitability. Prudential therefore analyses the movement in the funds under management each year, focusing on those that
are external to the Group and those primarily held by the Group’s insurance businesses. The table below analyses the funds of the Group held in
the balance sheet and the external funds that are managed by Prudential’s asset management businesses. The 2024 comparatives excluded the
assets classified as held for sale. All amounts are presented on an AER basis unless otherwise stated.
31 Dec 2025 $bn
31 Dec 2024 $bn
Internal funds
223.9
191.3
Eastspring external funds note I(ii)
103.2
109.4
Total Group funds under management note
327.1
300.7
Note
Total Group funds under management comprise:
31 Dec 2025 $bn
31 Dec 2024 $bn
Total investments held on the balance sheet (including Investment in joint ventures and associates
accounted for using the equity method)
199.5
169.4
External funds of Eastspring
103.2
109.4
Internally managed funds held in joint ventures and associates, excluding assets attributable to external
unit holders of the consolidated collective investment schemes and other adjustments
24.4
21.9
Total Group funds under management
327.1
300.7
383 Prudential plc Annual Report 2025
I(iv) Holding company cash flow
The holding company cash flow describes the movement in the cash and short-term investments of the centrally managed group holding
companies and differs from the IFRS cash flow statement, which includes all cash flows in the year including those relating to both policyholder
and shareholder funds. The holding company cash flow is therefore a more meaningful indication of the Group’s central liquidity. All amounts
are presented on an AER basis unless otherwise stated.
2025 $m
2024 $m
Net cash remitted by business units note (1)
2,137
1,383
Central outflows
Net interest (paid) received
(55)
17
Corporate expenditure note (2)
(308)
(253)
Centrally funded recurring bancassurance fees
(223)
(198)
(586)
(434)
Holding company cash flow before dividends and other movements
1,551
949
Dividends paid, net of scrip dividends
(594)
(552)
Operating holding company cash flow after dividends but before other movements
957
397
Other movements
Issuance of debt, net of costs
462
Share repurchases/buybacks (including costs)
(1,252)
(860)
Other corporate activities note (3)
1,117
(109)
327
(969)
Net movement in holding company cash flow
1,284
(572)
Cash and short-term investments at 1 Jan
2,916
3,516
Foreign exchange movements
82
(28)
Cash and short-term investments at 31 Dec
4,282
2,916
Notes
(1) Net cash remitted by business units comprises dividends and other transfers, net of capital injections, that are reflective of earnings and capital generation. The remittances
in 2024 were net of cash advanced to the Group’s life joint venture in Mainland China of $174 million that has subsequently been converted into a capital injection in
2025.
(2) Including restructuring costs paid in the year.
(3) In 2025, the amount largely represents the $1.4 billion proceeds (net of costs and tax) from the sale of a portion of the Group’s interest in ICICI Prudential Asset
Management Company Limited.
Proceeds from the Group's commercial paper programmes are not included in the holding company cash and short-term investments balance.
The table below shows the reconciliation of the Cash and cash equivalents unallocated to a segment (Central operations) held on the IFRS
balance sheet (as shown in note C1.1) and Cash and short-term investments held by holding companies at the end of each period:
31 Dec 2025 $m
31 Dec 2024 $m
Cash and cash equivalents of Central operations held on balance sheet
3,851
2,445
Less: Amounts from commercial paper
(520)
(527)
Add: Deposits with credit institutions of Central operations held on balance sheet and other items
951
998
Cash and short-term investments
4,282
2,916
384 Prudential plc Annual Report 2025
I Additional financial information continued
I(v) Share schemes
The Company operates a number of share schemes and plans which are described below. The purpose of these arrangements is to incentivise
and retain eligible employees of the Group or, in the case of the Agency LTIP and the ISSOSNE, eligible agents based in certain business units of
the Group through the grant of options over, and awards of, shares in Prudential plc.
The number of Prudential plc shares which may be issued to satisfy awards or options granted in any ten-year rolling period under (i) these plans
and any other share scheme adopted by Prudential plc and its subsidiaries may not exceed 10 per cent of the issued ordinary share capital of
Prudential plc from time to time, and (ii) the Agency LTIP and the ISSOSNE to participants who qualify as 'service providers' (as defined under
the Hong Kong Listing Rules) may not exceed 2 per cent of the issued ordinary share capital of Prudential plc from time to time. In addition, the
number of Prudential plc shares which may be issued to satisfy awards or options granted in any ten-year rolling period under any scheme or
plan in which Executive Directors participate or any other discretionary employee share scheme adopted by Prudential plc and its subsidiaries
may not exceed 5 per cent of the issued ordinary share capital of Prudential plc and its subsidiaries from time to time. Prudential plc shares
transferred out of treasury will count towards these limits for so long as this is required under institutional shareholder guidelines.
As at 1 January 2025 and 31 December 2025, the shareholder dilution under (i) all share schemes adopted by Prudential plc and its subsidiaries
represented 0.68 per cent and 0.78 per cent of the issued ordinary share capital of Prudential plc respectively (the 'Scheme Mandate'), and (ii)
the Agency LTIP and the ISSOSNE represented less than 0.01 per cent and 0.06 per cent of the issued ordinary share capital of Prudential plc
respectively (the 'Service Provider Sublimit'). Accordingly, the number of Prudential plc shares available for grant in respect of all options and
awards under (i) the Scheme Mandate at the beginning and the end of the year ended 31 December 2025 are 204,954,937 and 200,022,223
respectively and (ii) the Service Provider Sublimit at the beginning and the end of the year ended 31 December 2025 are 38,281,039 and
36,941,659 respectively.
The number of Prudential plc shares that may be issued or released from the employee benefit trust in respect of share options and awards
granted under all share option schemes and share award schemes during the year ended 31 December 2025 divided by the weighted average
number of Prudential plc shares in issue for the year ended 31 December 2025 is 0.77 per cent.
The weighted average share price of Prudential plc for the year ended 31 December 2025 was £8.68 (2024: £7.14).
Prudential calculates the fair value of options and awards in accordance with the applicable accounting standards and policies adopted for
preparing the consolidated financial statements. More detail on the methodology and assumptions used is given in note B2.2 to the IFRS
consolidated financial statements.
No payment is payable on application for, or acceptance of, any award made under any of the share schemes or plans operated by the
Company.
385 Prudential plc Annual Report 2025
Waivers from strict compliance with the Hong Kong Listing Rules
In relation to the PLTIP 2023, a waiver from strict compliance with Rule 17.03B(1) of the Hong Kong Listing Rules was granted by the Hong Kong
Stock Exchange on 11 April 2023 such that the total number of shares of Prudential plc that may be issued under the share plans of Prudential
plc in any 10-year rolling period will not exceed 10 per cent of shares in issue from time to time. The PLTIP 2023 must also continue to be in
compliance with the UK Listing Rules and other applicable UK laws.
In relation to the Agency LTIP, a waiver from strict compliance with Rule 17.03B(1) and Rule 17.03F of the Hong Kong Listing Rules was granted
by the Hong Kong Stock Exchange on 11 April 2023 such that (i) the total number of shares of Prudential plc may be issued under the share
plans of Prudential plc in any 10-year rolling period will not exceed 10 per cent of shares in issue from time to time; and (ii) the vesting period for
awards may be less than 12 months in the following circumstances: (a) where a participant ceases to be an insurance agent for the reasons set
out under the Agency LTIP (ie redundancy, injury or disability, retirement or the participant’s employing entity or business ceasing to be part of
the Prudential group), the Remuneration Committee may allow an award to vest in part or in full before the original vesting date, taking into
consideration the performance conditions which have been satisfied, the number of months between date of grant and the cessation date and
other factors including personal conduct of the participant; (b) if a participant ceases to be an insurance agent before the original vesting date
and the Remuneration Committee decides that the award will not lapse, the award must vest in part or in full on the date of cessation if the
participant is a US taxpayer; (c) if a participant ceases to be an insurance agent before the vesting date for any other reason, including where an
agent resigns due to personal circumstances such as family relocation or a career change (other than death or summary termination of
employment), the Remuneration Committee may allow an award to vest in part or in full; (d) the Remuneration Committee may allow an award
to vest in part or in full if there is a change of control of Prudential plc or if a compromise or arrangement has been sanctioned by the Court
under the Companies Act 2006; (e) the Remuneration Committee may allow an award to vest in part or in full if Prudential plc is or is expected to
be affected by any demerger, dividend in specie, super dividend or other transaction (such as entry into a joint venture with a third party and
such transaction negatively impacts share price of Prudential plc, or a secondary capital raising, other than the transactions prescribed under the
Rule 10.1 of the Agency LTIP); and (f) for a participant who is a US taxpayer, if a delay due to vesting conditions, dealing restrictions or an
investigation into malus circumstances would postpone the issue of transfer of shares of Prudential plc or cash equivalent beyond a prescribed
period within the meaning of the US Tax Code, the Remuneration Committee may cause a share award to vest in part or in full. The Agency LTIP
must also be in compliance with the UK Listing Rules and other applicable UK laws.
In relation to the Sharesave, a waiver from strict compliance with Rule 17.03B(1) and Rule 17.03E of the Hong Kong Listing Rules was granted by
the Hong Kong Stock Exchange on 11 April 2023 such that (i) the total number of shares of Prudential plc that may be issued under the share
plans of Prudential plc in any 10-year rolling period will not exceed 10 per cent of shares in issue from time to time; (ii) the option exercise price
will not be less than 80 per cent of the closing middle-market quotation of a share of Prudential plc as derived from the Daily Official List of the
London Stock Exchange (or, if the Board so determines, the closing price as derived from the daily quotations sheet of the Hong Kong Stock
Exchange) for the business day before the date of invitation or, if the Board so determines, the arithmetic average of the middle-market
quotations or closing prices of a share of Prudential plc on the London Stock Exchange or the Hong Kong Stock Exchange for the three business
days before the date of invitation; and (iii) the Sharesave rules do not provide for the cancellation of options granted, in line with UK tax
legislation and HMRC guidance. The Sharesave must also continue to be in compliance with the UK Listing Rules and other applicable UK laws.
In relation to the ISSOSNE, a waiver from strict compliance with Rule 17.03B(1), Rule 17.03E and Rule 17.03F of the Hong Kong Listing Rules was
granted by the Hong Kong Stock Exchange on 11 April 2023 such that (i) the total number of shares of Prudential plc that may be issued under
the share plans of Prudential plc in any 10-year rolling period will not exceed 10 per cent of shares in issue from time to time; (ii) the option
exercise price will not be less than 80 per cent of the arithmetic average of the middle-market quotation of a share of Prudential plc as derived
from the Daily Official List of the London Stock Exchange (or, if the Board so determines, the daily quotations sheet of the Hong Kong Stock
Exchange) for three consecutive dealing days determined by the Board which fall within the period of 30 days immediately preceding the day on
which the relevant option is granted; and (iii) the vesting period for options may be less than 12 months in the following circumstances: (a) where
the Board has discretion to decide, in accordance with the Board’s internal guidelines (which set out the eligibility criteria for the nomination of
agents to participate in the ISSOSNE, such as exclusivity of services, average number of hours working for Prudential plc and profits generated) as
applicable from time to time, whether an option shall be exercisable if the option holder ceases to be an eligible participant. The Board may
consider exercising the aforementioned discretion in compassionate circumstances, such as where a participant has left the group due to a
terminal illness diagnosis; (b) options can be exercisable within six months after a change in control of Prudential plc; (c) options can be
exercisable at any time during the period from when a compromise or arrangement is sanctioned by the Court under the Companies Act 2006
until when such compromise or arrangement becomes effective; and (d) options can be exercisable within two months after a resolution has
been passed for the voluntary winding up of Prudential plc. The ISSOSNE must also continue to be in compliance with the UK Listing Rules and
other applicable UK laws.
Share schemes funded by new shares of Prudential
The arrangements in operation which may be funded by new issue shares of Prudential plc are the Prudential Long Term Incentive Plan
2023 (PLTIP 2023), the Prudential Agency Long-Term Incentive Plan (Agency LTIP), the Prudential Sharesave Plan 2023 (Sharesave 2023)
and the Prudential International Savings-Related Share Option Scheme for Non-Employees (ISSOSNE). 
The Prudential Long Term Incentive Plan (PLTIP 2013) and the Prudential 2013 Savings-Related Share Option Scheme (Sharesave 2013) have
been discontinued for use since their expiry on 16 May 2023, but any awards and options that remain outstanding under them may be funded
by new issue shares of Prudential plc.
386 Prudential plc Annual Report 2025
I Additional financial information continued
Share scheme and
participants
Total number of shares
available for issue under the
scheme
Maximum entitlement of
each participant
Vesting period
Exercise period and basis of
determining exercise price
Remaining life of the
scheme
PLTIP 2023
Any employee of a
Group Company may
be selected to be
granted an award.
The total number of
securities available
for issue under the
scheme is 1,770,768
which represents
0.069 per cent of the
issued share capital
at 31 December
2025.
Awards will not be
granted over
Prudential plc shares
with a market value in
excess of 550% of
salary, in respect of
any financial year of
the Company (save in
the case of any
recruitment awards
that compensate for
entitlements forfeited
on leaving a former
employer).
In addition, no
awards will be
granted if it will cause
the Prudential plc
shares over which all
awards or options
granted to a
participant in any 12-
month period to
exceed one per cent
of Prudential plc’s
ordinary share
capital.
Normally three years
from grant.
Awards may vest
earlier (i) if they are
recruitment awards,
(ii) upon a takeover of
Prudential plc or
similar corporate
event, or (iii) if a
participant leaves
with good-leaver
status or passes
away.
Awards structured as
nil or nominal-cost
options will normally
be exercisable from
vesting (or, where an
award is subject to a
holding period,
release) until the
tenth anniversary of
the grant date.
The plan is due to
expire on 25 May
2033.
Agency LTIP
Any agent, who is a
person who provides
sales services to any
Group Company under
a contract for services,
excluding any
connected person,
may be selected to be
granted an award.
The total number of
securities available
for issue under the
scheme is 66,449
which represents
0.003 per cent of the
issued share capital
at 31 December
2025.
No awards will be
granted if it would
cause the Prudential
plc shares over which
all awards or options
are granted to a
participant in any 12-
month period to
exceed one per cent
of Prudential plc’s
ordinary share
capital.
Normally three years
from grant.
Awards may vest
earlier (i) if a
participant passes
away, or (ii) in the
circumstances
described in the
‘Waivers from strict
compliance with the
Hong Kong Listing
Rules’ section above.
One month from
vesting (or two
months if an
extension is agreed
with Prudential). The
exercise price is the
nominal value of a
Prudential plc share.
The plan is due to
expire on 25 May
2033.
Sharesave 2023
Any employee can
participate who meets
the definition of
eligible employee, as
defined by the
relevant UK tax
legislation.
The total number of
securities available
for issue under the
scheme is 85,978
which represents
0.003 per cent of the
issued share capital
at 31 December
2025.
Options will not be
granted if it would
result in the
participant’s monthly
contributions to the
Sharesave 2023
exceeding £500.
In addition, no
options will be
granted if it would
cause the Prudential
plc shares over which
all awards or options
are granted to a
participant in any 12-
month period to
exceed one per cent
of Prudential plc’s
ordinary share
capital.
Normally three or five
years (depending on
the length of the
relevant savings
contract selected by
the participant).
Options may be
exercised early: (i)
upon a takeover of
Prudential plc, or (ii) if
a participant leaves
with good leaver
status or passes
away.
Six months from the
conclusion of the
savings contract the
participant enters
into in connection
with the Sharesave.
Options may be
exercisable for a
period of 12 months
if a participant passes
away.
The option exercise
price is described in
the ‘Waivers from
strict compliance with
the Hong Kong Listing
Rules’ section above.
The plan is due to
expire on 25 May
2033.
387 Prudential plc Annual Report 2025
Share scheme and
participants
Total number of shares
available for issue under the
scheme
Maximum entitlement of
each participant
Vesting period
Exercise period and basis of
determining exercise price
Remaining life of the
scheme
ISSOSNE
Any agent can
participate who has
been continuously
engaged under a
contract for service by
a Participating
Company for at least
six months.
The total number of
securities available
for issue under the
scheme is 1,443,215
which represents
0.057 per cent of the
issued share capital
at 31 December
2025.
Options will not be
granted if it would
result in the
participant’s monthly
contributions to the
ISSOSNE exceeding
the local currency
equivalent of £500 or
if it would cause the
Prudential plc shares
over which all awards
or options are
granted to a
participant in any 12-
month period to
exceed one per cent
of Prudential plc’s
ordinary share
capital.
Normally three years
from grant, though
the Board may
determine an
alternative period
depending on the
length of the relevant
savings contract the
participant enters
into in connection
with the ISSOSNE.
Options may vest
early: (i) if a
participant passes
away, or (ii) in the
circumstances
described in the
‘Waivers from strict
compliance with the
Hong Kong Listing
Rules’ section above.
Six months from
vesting, though
options may be
exercisable for a
period of 12 months
if a participant passes
away.
The option exercise
price is described in
the ‘Waivers from
strict compliance with
the Hong Kong Listing
Rules’ section above.
The plan is due to
expire on 25 May
2033.
PLTIP 2013
Any employee of a
Group company may
be selected to be
granted an award.
n/a
No awards have been
granted under the
plan since its expiry
on 16 May 2023.
Before the expiry of
the plan, awards were
not granted over
Prudential plc shares
with a market value in
excess of 550% of
salary.
Normally three years
from grant.
Awards may vest
earlier: (i) upon a
takeover or winding
up of Prudential plc,
or (ii) if a participant
leaves with good-
leaver status or
passes away.
n/a
The plan expired on
16 May 2023.
Sharesave 2013
Any employee can
participate who meets
the definition of
eligible employee, as
defined by the
relevant UK tax
legislation.
n/a
No options have been
granted under the
plan since its expiry
on 16 May 2023.
Before the expiry of
the plan, no options
were granted if it
would have resulted
in the participant’s
monthly contributions
to the Sharesave
2013 exceeding the
statutory maximum
at the relevant time.
Normally three or five
years (depending on
the length of the
relevant savings
contract selected by
the participant).
Options may be
exercised vest early:
(i) upon a takeover or
voluntary winding up
of Prudential plc, or
(ii) if a participant
leaves with good
leaver status or
passes away.
Six months from
vesting, though
options may be
exercisable for a
period of 12 months
if a participant passes
away.
The price per share
payable on the
exercise of an option
will have been
determined by the
Board and will have
been no less than 80
per cent of the share
price of Prudential plc
for the average share
price of Prudential plc
for the three dealing
days before the issue
of invitations to
employees to
participate in the
Sharesave 2013.
The plan expired on
16 May 2023.
388 Prudential plc Annual Report 2025
I Additional financial information continued
The following analysis shows the movement in each share plan for the year ended 31 December 2025:
(a) PLTIP
Vesting period
Fair value at grant
date
Number of shares under awards
Closing
share
price 3
Weighted
average
share
price4
Date of
grant
Vesting
date
PLTIP
TSR
PLTIP
IFRS
Beginning
of year
Transferred
Granted
Vested
Cancelled
Lapsed/
forfeited
End of
year
HKD
HKD
HKD
HKD
05 Apr 22
05 Apr 25
23.42
116.47
230,239
(91,436)
(138,803)
n/a
81.55
27 May 22
27 May 25
18.86
101.99
121,782
(51,392)
(70,390)
n/a
87.90
30 May 23
30 May 26
47.17
109.38
438,098
438,098
n/a
n/a
26 Mar 24
26 Mar 27
24.45
75.20
697,317
697,317
n/a
n/a
27 Mar 25
27 Mar 28
50.66
82.75
635,353
635,353
83.05
n/a
Total PLTIP
1,487,436
635,353
(142,828)
(209,193)
1,770,768
Representing:
Directors 1, 2
1,135,415
635,353
1,770,768
Other employees
352,021
(142,828)
(209,193)
Total PLTIP
1,487,436
635,353
(142,828)
(209,193)
1,770,768
Notes
(1) Additional details on the Directors’ share awards are set out in the Directors' remuneration report.
(2) PLTIP awards have performance conditions attached, and these are set out in the Directors' remuneration report.
(3) Closing share price is quoted before grant date on the awards granted in the current period.
(4) Weighted average share price is calculated based on closing share price before vesting date on the awards vested in the current period.
(b) Agency LTIP
Vesting period
Fair value at
grant date
Number of shares under awards
Closing
share price2
Weighted
average
share price3
Date of
grant
Vesting
date
Beginning
of year
Granted
Vested
Lapsed/
forfeited
End of
year
HKD
HKD
HKD
27 May 22
05 Apr 25
99.32
41,725
(40,601)
(1,124)
n/a
81.55
30 May 23
12 Apr 26
105.32
66,449
66,449
n/a
n/a
Total Agency LTIP1
108,174
(40,601)
(1,124)
66,449
Notes
(1) All of the participants of this scheme are service providers.
(2) Closing share price is quoted before grant date on the awards granted in the current period.
(3) Weighted average share price is calculated based on closing share price before vesting date on the awards vested in the current period.
(c) Sharesave
Exercise
price
Exercise period
Fair
value
at grant
date
Number of shares under options
Closing
share
price 2
Weighted
average
share
price 3
Date of grant
Beginning
End
Beginning
of year
Granted
Exercised
Cancelled
Lapsed/
forfeited
End of
year
£
£
£
£
29 Nov 19
11.18
01 Jan 25
30 Jun 25
3.69
2,683
(2,683)
n/a
n/a
22 Sep 20
9.64
01 Dec 25
31 May 26
2.04
3,174
(62)
3,112
n/a
9.64
08 Dec 21
12.02
01 Jan 25
30 Jun 25
3.03
1,497
(1,497)
n/a
n/a
08 Dec 21
12.02
01 Jan 27
30 Jun 27
3.65
49
49
n/a
n/a
23 Sep 22
7.37
01 Dec 25
31 May 26
3.08
21,462
(5,100)
(2,442)
(7,718)
6,202
n/a
7.37
23 Sep 22
7.37
01 Dec 27
31 May 28
3.63
162
162
n/a
n/a
01 Oct 23
7.75
01 Dec 26
31 May 27
2.62
9,140
(1,675)
7,465
n/a
n/a
01 Oct 23
7.75
01 Dec 28
31 May 29
3.21
5,136
(815)
4,321
n/a
n/a
04 Oct 24
5.20
01 Dec 27
31 May 28
2.36
21,396
(1,426)
19,970
n/a
n/a
04 Oct 24
5.20
01 Dec 29
31 May 30
2.60
30,285
30,285
n/a
n/a
02 Oct 25
7.89
01 Dec 28
31 May 29
2.85
14,335
14,335
10.42
n/a
02 Oct 25
7.89
01 Dec 30
31 May 31
3.17
77
77
10.42
n/a
Total Sharesave1
94,984
14,412
(5,162)
(2,442)
(15,814)
85,978
Notes
(1) All of the participants of this scheme are employees.
(2) Closing share price is quoted before grant date on the awards granted in the current period.
(3) Weighted average share price is calculated based on closing share price before vesting date on the awards vested in the current period.
389 Prudential plc Annual Report 2025
(d) ISSOSNE
Exercise
price
Exercise period
Fair
value
at grant
date
Number of shares under options
Closing
share
price2
Weighted
average
share
price3
Date of grant
Beginning
End
Beginning
of year
Granted
Exercised
Cancelled
Lapsed/
forfeited
End of
year
£/HKD
£/HKD
£/HKD
£/HKD
02 Oct 19
£9.62
01 Dec 24
31 May 25
£2.98
83,728
(83,728)
n/a
n/a
22 Sep 20
£9.64
01 Dec 25
31 May 26
£2.04
125,162
(65,758)
(2,894)
56,510
n/a
9.33
02 Nov 21
£11.89
01 Dec 24
31 May 25
£3.91
115,604
(115,604)
n/a
n/a
02 Nov 21
£11.89
01 Dec 26
31 May 27
£4.46
145,963
(7,565)
138,398
n/a
n/a
21 Sep 22
£7.37
01 Dec 25
31 May 26
£3.13
171,672
(111,079)
(10,643)
49,950
n/a
7.37
21 Sep 22
£7.37
01 Dec 27
31 May 28
£3.59
152,514
(7,391)
145,123
n/a
n/a
01 Oct 23
£7.75
01 Dec 26
31 May 27
£2.62
175,583
(5,609)
169,974
n/a
n/a
01 Oct 23
£7.75
01 Dec 28
31 May 29
£3.21
109,617
(1,935)
107,682
n/a
n/a
04 Oct 24
HKD 53.40
01 Dec 27
31 May 28
HKD 24.41
279,488
(6,045)
273,443
n/a
n/a
04 Oct 24
HKD 53.40
01 Dec 29
31 May 30
HKD 26.90
205,781
205,781
n/a
n/a
02 Oct 25
HKD 82.08
01 Dec 28
31 May 29
HKD 31.63
210,010
(1,586)
208,424
108.00
n/a
02 Oct 25
HKD 82.08
01 Dec 30
31 May 31
HKD 34.87
88,296
(366)
87,930
108.00
n/a
Total ISSOSNE1
1,565,112
298,306
(176,837)
(241,780)
(1,586)
1,443,215
Notes
(1) All of the participants of this scheme are service providers.
(2) Closing share price is quoted before grant date on the awards granted in the current period.
(3) Weighted average share price is calculated based on closing share price before vesting date on the awards vested in the current period.
Share schemes funded by existing shares of Prudential
The arrangements in operation that are funded by existing shares of Prudential plc include the Prudential Global Long Term Incentive Plan (PG
LTIP) (formerly known as the Prudential Asia and Africa Long Term Incentive Plan (PAA LTIP)), the Restricted Share Plan (RSP), the UK Share
Incentive Plan (UK SIP), the Prudential Corporation Asia All Employee Share Purchase Plan (PruSharePlus) and a number of deferred bonus plans,
namely the Prudential Deferred Annual Incentive Plan 2023 (Deferred AIP), the Prudential Group Deferred Bonus Plan (GDBP) and the Prudential
Deferred Bonus Plan (PDBP) (formerly known as the Prudential Corporation Asia Deferred Bonus Plan (PCA DBP)). The Prudential Deferred
Annual Incentive Plan (DAIP) has been discontinued for use since its expiry on 30 September 2023, but any awards that remain outstanding
under it may be funded by existing shares of Prudential plc.
Share scheme and
participants
Total number of shares
available for issue under the
scheme
Maximum entitlement of
each participant
Vesting period
Exercise period and basis of
determining exercise price
Remaining life of the
scheme
Prudential Global
Long Term
Incentive Plan (PG
LTIP)
Any employee of a
Group company who
has not given or been
given notice of
termination of
employment, and is
not a director, may be
selected to be
granted an award
that is not a deferral
model award. Any
current or former
non-director
employee of a Group
company may be
selected to be
granted a deferral
model award.
The total number of
securities available
for issue under the
scheme is 13,970,695
which represents
0.548 per cent of the
issued share capital
at 31 December
2025.
The size of PG LTIP
awards is determined
on a case-by-case
basis.
Normally three years
from grant. Where a
deferral model is
used, awards may
vest on the first,
second and third
anniversary of the
grant date in tranches
of a third of the
award.
Awards may vest
earlier upon a
takeover of Prudential
plc or if a participant
leaves with good-
leaver status or
passes away.
In the case of any nil-
cost options granted
under the PG LTIP, a
period of six months
from vesting.
The PGLTIP does not
have a fixed expiry
date.
390 Prudential plc Annual Report 2025
I Additional financial information continued
Share scheme and
participants
Total number of shares
available for issue under the
scheme
Maximum entitlement of
each participant
Vesting period
Exercise period and basis of
determining exercise price
Remaining life of the
scheme
Restricted Share
Plan (RSP)
Any employee of a
Group company who
has not given or been
given notice of
termination of
employment, and is
not a director, may be
selected to be
granted an award.
The total number of
securities available
for issue under the
scheme is 1,364,734
which represents
0.054 per cent of the
issued share capital
at 31 December
2025.
Awards will not be
granted over
Prudential plc shares
with a market value in
excess of 600% of
salary, in respect of
any financial year of
the Company.
Normally three years
from grant.
Awards may vest
earlier upon a
takeover of Prudential
plc or if a participant
passes away or leaves
with good-leaver
status.
In the case of any nil-
cost awards granted
under the RSP,
normally a period of
12 months from
vesting.
The RSP is due to
expire on 30 June
2025.
Group Share
Incentive Plan (UK
SIP)
Any employee can
participate who
meets the definition
of eligible employee,
as defined by the
relevant UK tax
legislation.
n/a
In the case of free
shares, up to £3,600
worth of Prudential
plc shares in respect
of any UK tax year.
In the case of
partnership shares
(bought with the
participant’s own
funds), Prudential plc
shares worth up to
the lower of £1,800
or 10% of salary, in
respect of any UK tax
year.
In the case of
matching shares, a
ratio of matching
shares to partnership
shares not greater
than two free
(matching) Prudential
plc shares for every
one partnership share
bought.
Partnership shares
(bought with the
participant’s own
funds) may be
withdrawn at any
time. For free,
matching and
dividend shares,
awards must be held
in the UK SIP for
three years.
Free, matching and
dividend shares may
be withdrawn earlier
upon a takeover of
Prudential plc or if a
participant passes
away or leaves with
good-leaver status.
Partnership and
dividend shares are
acquired at the
market value of a
Prudential plc share.
There is no
acquisition cost in the
case of free shares
and matching shares.
The UK SIP rules are
due to expire in 2080
on the expiry of the
UK SIP trust.
Prudential
Corporation Asia All
Employee Share
Purchase Plan
(PRUshareplus)
Any employee of a
Group company who
has not given or been
given notice of
termination of
employment, and is
not an executive
director, can
participate.
n/a
The maximum
amount a participant
may contribute to
PRUshareplus is the
lower of 10% of
salary or £5,000.
Matching awards
normally vest one
year from the end of
the period in respect
of which the related
shares purchased
with the participant’s
contributions were
acquired. Awards may
vest earlier upon a
takeover of Prudential
plc or if a participant
leaves with good-
leaver status.
Purchased shares are
acquired at the
market value of a
Prudential plc share.
There is no
acquisition cost for
matching awards.
PRUshareplus does
not have a fixed
expiry date.
391 Prudential plc Annual Report 2025
Share scheme and
participants
Total number of shares
available for issue under the
scheme
Maximum entitlement of
each participant
Vesting period
Exercise period and basis of
determining exercise price
Remaining life of the
scheme
Prudential Deferred
Annual Incentive
Plan 2023 (Deferred
AIP)
Any employee of a
Group company who
has received a bonus
may be selected to be
granted an award.
The total number of
securities available
for issue under the
scheme is 537,576
which represents
0.021 per cent of the
issued share capital
at 31 December
2025.
Awards will not be
granted over
Prudential plc shares
with a market value in
excess of the deferred
proportion of the
bonus received (save
in the case of any
recruitment awards
that compensate for
entitlements forfeited
on leaving a former
employer).
The normal vesting
date for each award
under the Deferred
AIP is set at the time
the award is granted
on a case by case
basis. Awards may
vest earlier upon a
takeover of Prudential
plc or if a participant
leaves for any reason
other than cause or
passes away.
In the case of any nil
or nominal-cost
options granted to (i)
a current employee,
normally a period of
ten years from
vesting, and (ii) a
former employee,
normally a period of
12 months from
vesting.
The Deferred AIP is
due to expire on 29
November 2032.
Group Deferred
Bonus Plan (GDBP)
Any employee of a
Group company, who
is not a director, may
be selected to be
granted an award.
n/a
The size of GDBP
awards is determined
on a case-by-case
basis.
The normal vesting
date for each award
under the GDBP is set
at the time the award
is granted on a case-
by-case basis. Awards
may vest earlier upon
a takeover of
Prudential plc or if a
participant leaves for
any reason other
than cause or passes
away.
In the case of any nil-
cost options granted
under the GDBP, a
period of six months
from vesting.
The GDBP does not
have a fixed expiry
date.
Prudential Deferred
Bonus Plan (PDBP)
Any employee of a
Group company who
has not given or been
given notice of
termination of
employment (unless
otherwise decided in
any particular case),
and is not a director,
may be selected to be
granted an award.
n/a
The size of PDBP
awards is determined
on a case-by-case
basis.
The normal vesting
date for each award
under the PDBP is set
at the time the award
is granted on a case-
by-case basis. Awards
may vest earlier upon
a takeover of
Prudential plc, if a
participant leaves
with good leaver
status or passes
away.
In the case of any nil-
cost options granted
under the PDBP, a
period of six months
from vesting.
The PDBP does not
have a fixed expiry
date.
Deferred Annual
Incentive Plan
(DAIP)
Any employee of a
Group company who
has not given or been
given notice of
termination of
employment (unless
otherwise decided in
any particular case),
and is not a director,
may be selected to be
granted an award.
n/a
No awards have been
granted under the
DAIP since its expiry
on 30 September
2023.
Before the expiry of
the DAIP, the size of
awards was
determined on a
case-by-case basis.
The normal vesting
date for each award
under the DAIP is set
at the time the award
is granted on a case-
by-case basis. Awards
may vest earlier upon
a takeover of
Prudential plc or if a
participant leaves for
any reason other
than cause or passes
away.
In the case of any nil-
cost options granted
under the DAIP, a
period of six months
from vesting.
The DAIP expired on
30 September 2023.
392 Prudential plc Annual Report 2025
I Additional financial information continued
The following analysis shows the movement in each share plan for the year ended 31 December 2025:
Vesting period
Fair value at
grant date
Number of shares under awards1
Closing
share price3
Weighted
average
share
price4
Date of grant
Vesting date
Beginning
of year
Granted
Vested/
Released
Cancelled
Lapsed/
Forfeited
End of
year
HKD
HKD
HKD
Restricted Share Plan (RSP)
07 Apr 21
20 Jan 22 - 01 Apr 25
152.85 - 165.09
1,572
(1,522)
(50)
n/a
82.37
08 Dec 21
01 Feb 22 - 01 Feb 25
133.45 - 136.75
185
(185)
n/a
82.40
29 Jun 22
31 Aug 22 - 01 Mar 26
94.25 - 97.49
2,785
(1,817)
968
n/a
82.40
21 Sep 22
17 Oct 22 - 31 Dec 25
82.20 - 85.14
8,425
(905)
(4,501)
3,019
n/a
82.40
15 Dec 22
10 Feb 23 - 01 Apr 26
97.11 - 101.01
7,106
(4,699)
2,407
n/a
82.35
10 May 23
01 Jun 23 - 01 Apr 27
48.90 - 116.27
88,509
(52,429)
(3,795)
32,285
n/a
82.10
07 Sep 23
01 Oct 23 - 01 Mar 26
85.49 - 88.32
23,270
(18,071)
(1,012)
4,187
n/a
82.65
13 Dec 23
01 Jan 24 - 01 Mar 27
80.84 - 84.56
24,712
(10,485)
14,227
n/a
93.04
26 Mar 24
01 May 24 - 01 Apr 26
72.69 - 74.98
68,374
(49,874)
13,424
31,924
n/a
83.56
21 May 24
01 Jun 24 - 01 Mar 28
73.22 - 78.16
206,661
(62,976)
(13,424)
130,261
n/a
82.38
04 Oct 24
01 Nov 24 - 31 Mar 28
67.95 - 73.00
607,842
(186,320)
(24,116)
397,406
n/a
82.34
12 Dec 24
01 Feb 25 - 21 May 29
60.46 - 66.65
179,350
(68,162)
(33,007)
78,181
n/a
83.37
27 Mar 25
01 Apr 25 - 31 Mar 28
77.08 - 82.75
104,729
(17,537)
87,192
83.05
91.32
14 May 25
01 Jun 25 - 31 Aug 29
82.00 - 90.64
41,335
(9,768)
(1,717)
29,850
89.40
101.08
02 Oct 25
03 Oct 25 - 09 Mar 29
0.00 - 108.60
488,333
(5,111)
(8,666)
474,556
108.00
110.87
15 Dec 25
06 Mar 26 - 01 Apr 30
1.65 - 112.50
78,271
78,271
114.40
n/a
Prudential Global Long Term Incentive Plan (PG LTIP)2
18 Jun 21
07 Apr 22 - 07 Apr 24
146.85 - 152.53
70
(70)
n/a
n/a
05 Apr 22
05 Apr 23 - 05 Apr 25
9.35 - 115.49
1,304,304
(1,199,815)
(104,489)
n/a
82.24
29 Jun 22
05 Apr 23 - 05 Apr 25
95.11 - 96.92
187
(187)
n/a
82.40
21 Sep 22
05 Apr 23 - 05 Apr 25
82.83 - 84.69
1,041
(1,041)
n/a
82.40
10 May 23
12 Apr 24 - 12 Apr 26
47.02 - 114.99
875,672
(424,641)
(31,723)
419,308
n/a
82.46
22 May 23
12 Apr 24 - 12 Apr 26
49.40 - 113.69
1,690,857
(703,191)
(49,553)
938,113
n/a
82.40
13 Dec 23
12 Apr 26
18.59 - 81.82
7,511
7,511
n/a
n/a
26 Mar 24
26 Mar 25 - 26 Mar 27
32.40 - 73.99
7,917,467
(2,445,159)
(140,818)
5,331,490
n/a
82.45
21 May 24
26 Mar 25 - 26 Mar 27
75.37 - 78.05
375,303
(121,217)
(11,617)
242,469
n/a
82.40
04 Oct 24
05 Apr 25
0.00 -72.25
1,169
(1,169)
n/a
82.40
27 Mar 25
27 Mar 26 - 27 Mar 28
61.89 - 80.82
7,085,902
(12,232)
(130,949)
6,942,721
83.05
102.80
14 May 25
27 Mar 26 - 27 Mar 28
84.81 - 88.91
15,972
15,972
89.40
n/a
02 Oct 25
27 Mar 26 - 27 Mar 28
102.90 - 107.47
73,111
73,111
108.00
n/a
Prudential Deferred Bonus Plan (PDBP)
10 May 23
12 Apr 25
116.37
21,298
(21,298)
n/a
81.55
22 May 23
12 Apr 25
115.05
223,364
(223,252)
(112)
n/a
82.40
Deferred Annual Incentive Plan (DAIP)
17 May 21
17 May 24
164.03
25,735
(846)
24,889
n/a
n/a
5 Apr 22
5 Apr 25
116.52
250,451
(206,829)
43,622
n/a
82.40
10 May 23
12 Apr 26
116.37
40,885
40,885
n/a
n/a
22 May 23
12 Apr 26
115.05
173,103
173,103
n/a
n/a
26 Mar 24
26 Mar 27
75.20
148,642
148,642
n/a
n/a
27 Mar 25
27 Mar 28
82.75
106,435
106,435
83.05
n/a
Group Share Incentive Plan (UK SIP)
2009 – 2022
n/a
n/a
6,216
737
(1,148)
(276)
5,529
n/a
n/a
Purchase Plan (PRUshareplus)
2020 – 2022
n/a
n/a
563,536
347,601
(383,990)
527,147
n/a
n/a
Total share schemes funded by existing shares of Prudential
14,845,602
8,342,426
(6,235,030)
(547,317)
16,405,681
Representing:
Five highest paid individuals
997,938
612,724
(288,483)
(21,117)
1,301,062
All other grantees
13,847,664
7,729,702
(5,946,547)
(526,200)
15,104,619
Total share schemes funded by existing shares of Prudential
14,845,602
8,342,426
(6,235,030)
(547,317)
16,405,681
Notes
(1) The table above includes share plans held by directors of the Group. Details of share plans held by the individual directors have been set out separately in the
Directors' remuneration report. The five highest paid individuals during the financial year may also include directors, if applicable.
(2) For some PGLTIP awards a portion of the award has performance conditions attached. There are usually three elements to these performance conditions; Total
Shareholder Return (50% weighting), Return on Embedded Value (30% weighting) and sustainability scorecard capturing both financial and non-financial measures
aligned to the Group’s strategic objectives (20% weighting).
(3) Closing share price is quoted before grant date.
(4) Weighted average share price is calculated based on closing share price before vesting date.
393 Prudential plc Annual Report 2025
I(vi) Selected historical financial information of Prudential
The following table sets forth Prudential’s selected consolidated financial data for the years indicated, which is derived from Prudential’s audited
consolidated financial statements. This table is only a summary and should be read in conjunction with Prudential’s consolidated financial
statements and the related notes included elsewhere in this document.
(a) IFRS financial results
Income statement
2025 $m
2024 $m
2023 $m
2022 $m
Insurance revenue
11,080
10,358
9,371
8,549
Insurance service expense
(8,244)
(7,763)
(7,113)
(6,267)
Net expense from reinsurance contracts held
(212)
(302)
(171)
(105)
Insurance service result
2,624
2,293
2,087
2,177
Investment return
16,264
5,919
9,763
(29,380)
Fair value movements on investment contract liabilities
(72)
(95)
(24)
67
Net insurance finance (expense) income
(14,771)
(4,492)
(8,648)
27,430
Net investment result
1,421
1,332
1,091
(1,883)
Other revenue
411
382
369
436
Non-insurance expenditure
(1,031)
(1,003)
(990)
(1,019)
Finance costs: interest on core structural borrowings of shareholder-financed
businesses
(183)
(171)
(172)
(200)
Gain (loss) attaching to corporate transactions
1,515
(71)
(22)
55
Share of profit (loss) from joint ventures and associates, net of related tax
364
477
(91)
(85)
Profit (loss) before tax (being tax attributable to shareholders’ and
policyholders’ returns) note (1)
5,121
3,239
2,272
(519)
Tax charge attributable to policyholders’ returns
(180)
(286)
(175)
(124)
Profit (loss) before tax attributable to shareholders' returns
4,941
2,953
2,097
(643)
Total tax charge attributable to shareholders' and policyholders' returns
(1,002)
(824)
(560)
(478)
Remove tax charge attributable to policyholders' returns
180
286
175
124
Tax charge attributable to shareholders' returns
(822)
(538)
(385)
(354)
Profit (loss) for the year
4,119
2,415
1,712
(997)
Basic earnings per share (in cents)
2025
2024
2023
2022
Based on profit (loss) for the year attributable to the equity holders of the
Company
154.2¢
84.1¢
62.1¢
(36.8)¢
Dividend per share (in cents)
2025
2024
2023
2022
Dividends paid in reporting period
24.00¢
21.05¢
19.30¢
17.60¢
Statement of financial position at 31 Dec
2025 $m
2024 $m
2023 $m
2022 $m
Total assets excluding insurance and reinsurance contracts assets
206,973
177,141
170,460
157,259
Insurance and reinsurance contract assets
5,222
4,735
3,606
2,990
Total assets
212,195
181,876
174,066
160,249
Insurance and reinsurance contract liabilities
175,138
148,102
140,991
127,417
Investment contract liabilities without discretionary participation features
715
748
769
663
Core structural borrowings of shareholder-financed businesses
4,459
3,925
3,933
4,261
Total liabilities
190,835
163,202
156,083
143,351
Total equity
21,360
18,674
17,983
16,898
394 Prudential plc Annual Report 2025
I Additional financial information continued
Supplementary IFRS financial results
2025 $m
2024 $m
2023 $m
2022 $m
Adjusted operating profit note (2)
3,306
3,129
2,893
2,722
Non-operating items
1,635
(176)
(796)
(3,365)
Profit (loss) before tax attributable to shareholders
4,941
2,953
2,097
(643)
Adjusted operating profit after tax and non-controlling interests
2,617
2,436
2,438
2,172
Operating earnings per share after tax and non-controlling interests (in cents)
101.4¢
89.7¢
89.0¢
79.4¢
Notes
(1) This measure is the formal profit before tax measure under IFRS. It is not the result attributable to shareholders principally because total corporate tax of the Group
includes those taxes on the income of consolidated with-profits and unit-linked funds that, through adjustments to benefits, are borne by policyholders. These
amounts are required to be included in the tax charge under IAS 12. Consequently, the IFRS profit before tax measure is not representative of pre-tax profit
attributable to shareholders.
(2) Adjusted operating profit is determined on the basis of including longer-term investment returns and is stated after excluding the effect of short-term interest rate
and other market fluctuations and gain or loss attaching to corporate transactions.
2021 comparative results as previously published under IFRS 4
The Group adopted IFRS 9, ‘Financial Instruments’ and IFRS 17, ‘Insurance Contracts’ from 1 January 2023. The Group determined its date of
transition to IFRS 17 to be 1 January 2022. Consequently, the 2021 comparative results below had not been restated on an IFRS 17 basis and
have been shown on an IFRS 4 basis as previously published. Therefore, the 2021 comparative results are presented on a very different basis and
are not comparable to the results set out above. The key differences between IFRS 17 and IFRS 4 were set out in note A2.1 to the IFRS
consolidated financial statements in the 2023 Annual Report.
In the tables below, continuing operations reflect the Group’s insurance and asset management businesses in Asia and Africa and central
operations. Discontinued operations represent the Group’s US business (Jackson) demerged in September 2021.
Income statement
2021 $m
Continuing operations:
Gross premiums earned
24,217
Outward reinsurance premiums
(1,844)
Earned premiums, net of reinsurance
22,373
Investment return
3,486
Other income
641
Total revenue, net of reinsurance
26,500
Benefits and claims and movement in unallocated surplus of with-profits funds, net of reinsurance
(18,911)
Acquisition costs and other expenditure
(4,560)
Finance costs: interest on core structural borrowings of shareholder-financed businesses
(328)
Loss attaching to corporate transactions
(35)
Total charges, net of reinsurance
(23,834)
Share of profits from joint ventures and associates net of related tax
352
Profit before tax (being tax attributable to shareholders’ and policyholders’ returns) note (1)
3,018
Tax charges attributable to policyholders’ returns
(342)
Profit before tax attributable to shareholders' returns
2,676
Tax charges attributable to shareholders’ returns
(462)
Profit from continuing operations
2,214
Loss from discontinued US operations
(5,027)
Loss for the year
(2,813)
Basic earnings per share (in cents)
2021
Based on loss for the year attributable to the equity holders of the Company:
Continuing operations
83.4¢
Discontinued US operations
(161.1)¢
Total
(77.7)¢
Dividend per share (in cents) excluding demerger dividend
2021
Dividends paid in reporting period
16.10¢
395 Prudential plc Annual Report 2025
Statement of financial position at 31 Dec
2021 $m
Total assets
199,102
Total policyholder liabilities and unallocated surplus of with-profits funds
157,299
Core structural borrowings of shareholder-financed businesses
6,127
Total liabilities
181,838
Total equity
17,264
Supplementary IFRS financial results
Continuing operations
2021 $m
Adjusted operating profit note (2)
3,233
Non-operating items
(557)
Profit before tax attributable to shareholders
2,676
Operating earnings per share after tax and non-controlling interest (in cents)
101.5¢
Note
(1) This measure is the formal profit before tax measure under IFRS. It is not the result attributable to shareholders principally because total corporate tax of the Group
includes those taxes on the income of consolidated with-profits and unit-linked funds that, through adjustments to benefits, are borne by policyholders. These
amounts are required to be included in the tax charge under IAS 12. Consequently, the IFRS profit before tax measure is not representative of pre-tax profit
attributable to shareholders.
(2) Adjusted operating profit is determined on the basis of including longer-term investment returns, which are stated after excluding the effect of short-term interest
rate and other market fluctuations on shareholder-backed business and gain or loss attaching to corporate transactions. Adjusted operating profit also excludes
amortisation of acquisition accounting adjustments arising on the purchase of business.
(b) Supplementary embedded value basis results
To increase the comparability of Prudential’s external reporting to its key peers and to reduce the economic volatility seen in its embedded value
reporting, with a view to improving the transparency of underlying growth in new business profit and embedded value, Prudential converted to
TEV basis in 2025, with 2024 comparatives restated. No prior periods were restated and so only two years are shown in the tables below.
2025 $m
2024 $m
Operating profit
4,752
4,095
Non-operating items
(81)
(566)
Profit attributable to shareholders
4,671
3,529
Operating earnings per share after non-controlling interests (in cents)
178.5¢
146.2¢
New business contribution
2025 $m
2024 $m
APE sales
6,661
6,202
NBP (post-tax)
2,782
2,464
Embedded value at 31 Dec
2025 $bn
2024 $bn
Group EV equity, net of non-controlling interests
37.8
34.3
2025 $m
2024 $m
Gross operating free surplus generated from in-force insurance and asset management businesses
3,059
2,666
Net Group operating free surplus generated note
1,675
1,364
Free surplus ratio (%)
221%
234%
Note
Net Group operating free surplus generated represents operating free surplus generated less central costs, eliminations, restructuring costs and IFRS 17 costs, net of tax.
(c) Other financial information
At 31 Dec
2025 $bn
2024 $bn
2023 $bn
2022 $bn
2021 $bn
Eastspring funds under management or advice note 1
277.7
258.0
237.1
221.4
258.5
Group shareholder GWS capital surplus (over GPCR)note 2
17.1
15.9
16.1
15.6
17.5
Notes
(1) Eastspring total funds under management or advice comprise funds from external parties, including funds managed on behalf of M&G plc, as well as funds managed
or advised for the Group’s insurance operations.
(2) The Group shareholder GWS capital surplus (over GPCR) reflects the Insurance (Group Capital) Rules as set out in the GWS Framework, which became effective for
Prudential in May 2021.
396 Prudential plc Annual Report 2025
II Calculation of alternative performance measures
Prudential uses alternative performance measures (APMs) to provide more relevant explanations of the Group’s financial position and
performance. This section sets out explanations for each APM and reconciliations to relevant IFRS balances. All amounts are presented on an AER
basis unless otherwise stated.
II(i) Adjusted operating profit
The measurement of adjusted operating profit reflects that, for the insurance business, assets and liabilities are held for the longer term.
Management believes trends in underlying performance are better understood if the effects of short-term fluctuations in market conditions, such
as changes in interest rates or equity markets, are excluded. This measurement basis distinguishes adjusted operating profit from other
constituents of total profit or loss for the year, including short-term interest rate and other market fluctuations and loss on corporate transactions.
More details on how adjusted operating profit is determined are included in note B1.2 to the IFRS consolidated financial statements. A full
reconciliation to profit after tax is given in note B1.1 to the IFRS consolidated financial statements. Adjusted operating profit after tax is
calculated by applying the effective tax rates of the relevant business operations, shown in note B3.2 to the IFRS consolidated financial
statements, to adjusted operating profit. 
II(ii) Adjusted total comprehensive equity
Adjusted total comprehensive equity is calculated by adding the IFRS 17 expected future profit, excluding the amount attributable to non-
controlling interests and related tax (shareholder CSM), to IFRS shareholders' equity for all entities in the Group, including life joint ventures and
associates. Management believes this is a helpful measure that provides a reconciliation to the Embedded Value framework, which is often used
for valuations. The main difference between the Group’s TEV measure and adjusted total comprehensive equity is economics as explained in
note II(viii).
See note C3.1 to the IFRS consolidated financial statements for the split of the balances excluding joint ventures and associates and the Group’s
share relating to joint ventures and associates and a reconciliation from IFRS shareholders' equity to adjusted total comprehensive equity.
II(iii) Return on IFRS shareholders' equity
This measure is calculated as adjusted operating profit, after tax and non-controlling interests, divided by average IFRS shareholders’ equity.
Detailed reconciliation of adjusted operating profit to IFRS profit before tax for the Group is shown in note B1.1 to the Group IFRS financial
results.
2025 $m
2024* $m
Adjusted operating profit
3,306
3,129
Tax on adjusted operating profit
(534)
(547)
Non-controlling interests' share of adjusted operating profit
(155)
(146)
Adjusted operating profit, net of tax and non-controlling interests
2,617
2,436
IFRS shareholders’ equity at beginning of year
17,492
16,966
IFRS shareholders’ equity at end of year
20,117
17,492
Average IFRS shareholders’ equity
18,805
17,229
Operating return on IFRS shareholders’ equity (%)
14%
14%
* Operating profit and IFRS shareholders’ equity are net of the non-controlling interest arising in Malaysia at 1 January 2024 of 49 per cent.
II(iv) IFRS shareholders' equity per share
IFRS shareholders’ equity per share is calculated as closing IFRS shareholders’ equity divided by the number of issued shares at the end of the
year.
31 Dec 2025
31 Dec 2024
Number of issued shares at the end of the year (million shares)
2,548
2,658
Closing IFRS shareholders’ equity ($ million)
20,117
17,492
Group IFRS shareholders’ equity per share (cents)
790¢
658¢
Closing adjusted total comprehensive equity ($ million)
42,068
36,660
Group adjusted total comprehensive equity per share (cents)
1,651¢
1,379¢
397 Prudential plc Annual Report 2025
II(v) Eastspring cost/income ratio
The cost/income ratio is calculated as operating expenses, adjusted for commissions and share of contribution from joint ventures and
associates, divided by operating income, adjusted for commission, share of contribution from joint ventures and associates and performance-
related fees. It is based on profit recorded during the year, using the ownership for that period.
2025 $m
2024 $m
IFRS revenue
596
565
Share of revenue from joint ventures and associates
437
385
Commissions and other
(219)
(203)
Performance-related fees
(5)
Operating income before performance-related fees note
809
747
IFRS charges
491
454
Share of expenses from joint ventures and associates
146
134
Commissions and other
(219)
(203)
Operating expense
418
385
Cost/income ratio (operating expense/operating income before performance-related fees)
52%
52%
Note
IFRS revenue and charges for Eastspring are included within the IFRS Income statement in ‘other revenue’ and ‘non-insurance expenditure’, respectively. Operating income and
expense include the Group’s share of contribution from joint ventures and associates. In the IFRS condensed consolidated income statement, the net income after tax from the
joint ventures and associates is shown as a single line item.
II(vi) Insurance premiums
New business sales are provided as an indicative volume measure of transactions undertaken in the reporting period that have the potential to
generate profits for shareholders. The Group reports annual premium equivalent (APE) new business sales as a measure of the new policies sold
in the year, which is calculated as the aggregate of annualised regular premiums and one-tenth of single premiums on new business written
during the year for all insurance products, including premiums for contracts designated as investment contracts and excluded from the scope of
IFRS 17. The use of one-tenth of single premiums is to normalise policy premiums into the equivalent of regular annual payments. This measure
is commonly used in the insurance industry to allow comparisons of the amount of new business written in a period by life insurance companies,
particularly when the sales contain both single premium and regular premium business.
Renewal or recurring premiums are the subsequent premiums that are paid on regular premium products, including premiums for investment
contracts with discretionary participation features and the deposit component of insurance contracts. In the table below, premiums for the
deposit component of insurance contracts from the Group’s Mainland China life joint venture are now included in renewal premiums in both
2025 and 2024. Gross premiums earned is the measure of premiums as defined under the previous IFRS 4 basis and reflects the aggregate of
single and regular premiums of new business sold in the year and renewal premiums on business sold in previous years but excludes premiums for
policies classified as investment contracts without discretionary participation features under IFRS, which are recorded as deposits. Gross
premiums earned is no longer a metric presented under IFRS 17 and is not directly reconcilable to primary statements. The Group believes that
renewal premiums and gross premiums earned are useful measures of the Group’s business volumes and growth during the year.
2025 $m
2024 $m
Gross premiums earned
28,317
24,262
Gross premiums earned from joint ventures and associates
4,316
4,003
Total Group, including joint ventures and associates
32,633
28,265
2025 $m
2024 $m AER
Change % AER
2024 $m CER
Change % CER
Renewal insurance premiums
21,445
19,340
11%
19,575
10%
Annual premium equivalent (APE)
6,661
6,202
7%
6,289
6%
Life weighted premium income
28,106
25,542
10%
25,864
9%
II(vii) Reconciliation between TEV new business profit and IFRS new business CSM
2025 $m
2024 $m
TEV new business profit (before central costs)
2,842
2,526
New rider sales note (1)
(67)
(59)
Economics and other note (2)
(332)
(217)
Related tax on IFRS new business CSM note (3)
392
346
IFRS new business CSM
2,835
2,596
398 Prudential plc Annual Report 2025
II Calculation of alternative performance measures continued
Notes
(1) Under TEV, new business profit (NBP) arising from additional or new riders attaching to existing contracts, product upgrades and top-ups are reported as current period NBP.
Under IFRS 17 reporting, NBP from such rider sales and upgrades are required to be treated as experience variances of the existing contracts.
(2) TEV is calculated using ‘real-world’ long-term economic assumptions that are based on the expected returns on the actual assets held with an allowance for risk in the risk
discount rate. Under IFRS 17, ‘risk neutral’ economic assumptions are applied with assets assumed to earn, and the cash flows are discounted at, risk free rate plus illiquidity
premium (where applicable).
(3) IFRS 17 new business CSM is gross of tax, while TEV NBP is net of tax. Accordingly, the related tax on the IFRS 17 new business CSM is added back. All of the other
reconciling items in the table have been presented net of related taxes.
II(viii) Reconciliation between TEV equity and IFRS shareholders' equity
TEV equity and IFRS 17 adjusted equity both represent measures of shareholders’ net assets and future profits from the in-force book but use
different economic bases. Both measures use consistent best-estimate operating assumptions and exclude any future new business. TEV uses a
passive economic basis that reflects real-world return expectations within the investment returns and an appropriate allowance for market risk
embedded within the discount rate. In contrast, IFRS uses an active market-consistent basis with the same economic assumptions used for
projecting and discounting cash flows.
The table below shows the reconciliation of TEV equity and IFRS shareholders’ equity at the end of the years:
31 Dec 2025 $m
31 Dec 2024 $m
Group TEV equity
37,803
34,267
Mark-to-market value adjustment of the Group's core structural borrowings note (1)
(57)
(231)
Provision for future central corporate expenditure
2,086
2,078
Economics and other valuation differences note (2)
2,236
546
Adjusted total comprehensive equity
42,068
36,660
Remove: Shareholders’ CSM, net of reinsurance (see note C3.1 to the IFRS condensed consolidated
financial statements)
(24,804)
(21,772)
Add: Related deferred tax adjustments for the above
2,853
2,604
IFRS shareholders’ equity
20,117
17,492
Notes
(1) The Group’s core structural borrowings are fair valued under TEV but are held at amortised cost under IFRS.
(2) TEV is calculated using ‘real-world’ long-term economic assumptions that are based on the expected returns on the actual assets held with an allowance for risk in the risk
discount rate. Under IFRS 17, ‘risk neutral’ economic assumptions are applied with the cash flows discounted using risk free plus liquidity premium (where applicable). Other
valuation differences include contract boundaries and non-attributable expenses, which are small.
II(ix) Return on embedded value
The calculation of operating return on embedded value is calculated as TEV operating profit for the year as a percentage of opening Group TEV
equity, excluding goodwill, distribution rights and other intangibles. Operating profit and Group TEV equity are net of non-controlling interests.
2025 $m
2024 $m
TEV operating profit for the year
4,752
4,095
Non-controlling interests' share of TEV operating profit
(146)
(125)
TEV operating profit, net of non-controlling interests
4,606
3,970
Group TEV (ie excluding goodwill) excluding intangibles, at beginning of year
29,777
28,120
Operating return on opening Group TEV excluding intangibles (%)
15%
14%
New business profit over embedded value is calculated as the TEV new business profit for the period as a percentage of opening TEV for
insurance business operations (ie excluding goodwill) less distribution rights and other intangibles attributable to equity holders. New business
profit is before deducting the amount attributable to non-controlling interests.
2025 $m
2024 $m
New business profit (NBP)
2,782
2,464
TEV (ie excluding goodwill) for insurance business excluding intangibles, at beginning of year
32,194
31,336
NBP over opening TEV for insurance business excluding intangibles (%)
9%
8%
II(x) Calculation of free surplus ratio
Free surplus ratio is calculated as the total of Group free surplus excluding distribution rights and other intangibles and TEV required capital,
divided by TEV required capital.
31 Dec 2025 $m
31 Dec 2024 $m
Group free surplus excluding distribution rights and other intangibles
9,408
8,604
TEV required capital
7,761
6,410
Total
17,169
15,014
Free surplus ratio (%)
221%
234%
399 Prudential plc Annual Report 2025
Glossary
Definitions of performance metrics
Adjusted CSM release
Adjusted release of CSM reflects an adjustment to the release of CSM
in respect of losses on onerous contracts and gains on profitable
contracts that can be shared across more than one annual cohort,
and hence which are combined for the purposes of determining the
adjusted release amount.
Adjusted release of CSM is reconciled to IFRS release of CSM for the
year as discussed in note B1.3 of the IFRS financial results.
Adjusted CSM release rate
Adjusted CSM release rate is defined as the adjusted release of CSM
to the income statement in the period divided by the total of the
closing CSM balance after adding back the adjusted release in the
period and the effect of movements in exchange rates.
Adjusted operating profit
Adjusted IFRS operating profit based on longer-term investment
returns.
This alternative performance measure is reconciled to IFRS profit for
the year in note B1.1 of the IFRS financial results and a fuller
definition given in note B1.2.
Adjusted operating profit after tax
Adjusted operating profit less tax attributable to items within
adjusted operating profit.
Adjusted total comprehensive equity
Adjusted total comprehensive equity represents the sum of Group
IFRS shareholders’ equity and CSM, net of reinsurance (unless
attaching wholly to policyholders), non-controlling interests and tax.
See note C3.1(b) and II(ii) of the Additional unaudited financial
information for reconciliation to IFRS shareholders' equity.
Agency new business profit
New business profit generated from the agency channel.
Annual premium equivalent (APE) sales
A measure of new business activity that comprises the aggregate of
annualised regular premiums and one-tenth of single premiums on
new business written during the year for all insurance products.
See note II(vi) of the Additional unaudited financial information for
further explanation.
Average monthly active agents
An active agent is defined as an agent who sells at least one case with
a Prudential life insurance entity in the month. Average monthly
active agents is expressed for each reporting period as the sum of
active agents in each month divided by the number of months in the
period.
Bancassurance new business profit
New business profit generated from the bancassurance channel.
Basic earnings per share (EPS) based on adjusted operating
profit
Calculated as adjusted operating profit after tax, less non-controlling
interests, divided by the weighted average number of ordinary shares
outstanding during the year, excluding those held in employee share
trusts, which are treated as cancelled.
See note B4 to the IFRS financial statements for more detail and
calculation, including the diluted version of this metric and
reconciliation to basic earnings per share based on IFRS profit after
tax.
Customer numbers
A customer is defined as a unique individual or entity who holds one
or more policies, that has had premiums paid, with a Prudential life
insurance entity, including 100 per cent of customers of the Group's
joint ventures and associates. Group business is a single customer for
the purpose of this definition.
Customer relationship net promoter score (rNPS)
Net promoter score on overall strength of customer relationship,
based on customers’ survey responses to how likely they would be to
recommend Prudential. It measures the response on a scale of 0–10
where 9 or 10 are Promoters, 7 or 8 are Passives and 0–6 are
Detractors. The score equates to the percentage of promoters less the
percentage of detractors. Our customer rNPS target relates to each
market’s NPS performance versus their respective peers.
Customer retention rate
Calculated as the number of customers at the beginning of the period
minus exits during the year (net of reinstatement) over the number of
customers at the beginning of the period.
Eastspring cost/income ratio
The cost/income ratio is calculated as operating expenses, adjusted
for commissions and share of contribution from joint ventures and
associates, divided by operating income, adjusted for commission,
share of contribution from joint ventures and associates and
performance-related fees.
See note II(v) of the Additional unaudited financial information for
calculation.
Eastspring investment performance – percentage of funds
under management outperforming benchmarks
This measure represents the percentage of active funds under
management at the balance sheet date that outperformed their
performance benchmark over the time period stated (one or three
years). Funds with no performance objective, which includes passive
funds and non-discretionary portfolio, are excluded from this
measure.
Eastspring total funds under management or advice
Total funds under management or advice including external funds
under management, money market funds, funds managed on behalf
of M&G plc and internal funds under management or advice.
Free surplus
For insurance business, free surplus is generally based on (with
adjustments including recognition of certain intangibles and other
assets that may be inadmissible on a regulatory basis) the excess of
the regulatory basis net assets (TEV total net worth) over the TEV
capital required to support the covered business. Adjustments are also
made to enable free surplus to be a better measure of shareholders'
resources available for distribution. For asset management and other
non-insurance operations (including the Group’s central operations),
free surplus is taken to be IFRS shareholders’ equity, net of goodwill
attributable to shareholders, with central Group debt recorded as free
surplus to the extent that it is classified as capital resources under the
Group’s capital regime.
Free surplus excluding distribution rights and other
intangibles
This measure of free surplus (see above) excludes intangible assets
representing rights under distribution contracts and other intangibles.
400 Prudential plc Annual Report 2025
Glossary continued
Free surplus ratio
Free surplus ratio is defined as the sum of Group free surplus,
excluding distribution rights and other intangibles, and the TEV
required capital of the life business, divided by the TEV required
capital of the life business. Group free surplus, excluding distribution
rights and other intangibles, consists of the free surplus of the
insurance business combined with the free surplus of asset
management and other non-insurance operations, as defined above
and shown in the Movement in free surplus table within the TEV basis
results. Group total free surplus forms part of the TEV shareholders'
equity as set out in the TEV basis results.
TEV shareholders' equity is reconciled to IFRS shareholders' equity in
note II(viii) of the Additional financial information. Given the
differing basis of preparation for the IFRS and TEV results, individual
TEV and IFRS line items are not directly comparable.
Group net operating free surplus generated
‘Group operating free surplus generated from insurance and asset
management business’ net of investment in new business, less central
costs, eliminations and restructuring costs, net of tax.
Group TEV
Group TEV equity, excluding goodwill attributable to equity holders.
Group TEV equity
Shareholders' equity prepared in accordance with the TEV
methodology.
See note II(viii) of the Additional unaudited financial information for
reconciliation to IFRS shareholders' equity.
Group TEV equity per share
Group TEV equity per share is calculated as Group TEV equity divided
by the number of issued shares at the end of the period. See TEV
basis results for calculation.
Group TEV per share
Group TEV per share is calculated as Group TEV divided by the
number of issued shares at the end of the period. See TEV basis
results for calculation.
Group funds under management
Represents all assets managed or administered by or on behalf of the
Group, including those assets managed by third parties. Assets under
management include managed assets that are included within the
Group’s statement of financial position and those assets belonging to
external clients outside the Prudential Group, which are therefore not
included in the Group’s statement of financial position. A
reconciliation to this measure from investments shown in the Group
balance sheet is given in note I(iii) of the Additional unaudited
financial information.
Group leverage ratio (Moody's basis)
Leverage measure calculated as the Group gross debt, including
commercial paper, as a proportion of the sum of IFRS shareholders’
equity, 50 per cent of the surplus in the Group’s with-profit funds, 50
per cent of the CSM and the Group's gross debt including commercial
paper.
Group operating free surplus generated from in-force
insurance and asset management business (or Gross OFSG)
Operating free surplus is the financial metric the Group uses to
measure the internal cash generation of our business operations and
is generally based on (with adjustments) the capital regimes that
apply locally in the various jurisdictions in which the Group operates.
Operating free surplus generated from in-force insurance business
represents amounts emerging from the in-force business during the
year before deducting amounts reinvested in writing new business
and excludes restructuring costs and non-operating items. For asset
management businesses, it equates to post-tax IFRS adjusted
operating profit for the period. Central costs are excluded from this
amount.
Group operating free surplus generated from insurance and
asset management business
Equates to 'Group operating free surplus generated from in-force
insurance and asset management business' net of investment in new
business for the life business.
GWS capital surplus over GPCR
Estimated GWS capital resources in excess of the GPCR before
allowing for the 2025 second interim dividend. GWS capital surplus is
determined on a shareholder basis and a total Group basis as
described in note I(i) of the additional information.
Health new business profit
New business profit from health products (see definition below).
Health products
Health products comprise health and personal accident insurance
products, which provide morbidity or sickness benefits and include
health, disability, critical illness and accident coverage. These typically
are annually renewable and would involve diagnosis and treatment
from licensed physicians/medical facilities. Critical illness products
paying lump sum benefits are not in scope.
IFRS shareholders' equity per share
IFRS shareholders’ equity per share is calculated as closing IFRS
shareholders’ equity divided by the number of issued shares at the
end of the period.
See note II(iv) of the Additional unaudited financial information for
calculation.
Life-weighted premium income
Represents the sum of APE sales plus renewal insurance premiums,
which represents premiums paid on regular premium products,
subsequent to the first-year premium.
See note II (vi) of the Additional unaudited financial information for
further details.
Net cash remitted by business units
Net cash amounts remitted by businesses are included in the holding
company cash flow. This comprises dividends and other transfers
from businesses, net of capital injections, that are reflective of
earnings and capital generation.
Net zero
A state in which greenhouse gas emissions from activities in the value
chain of an organisation are reduced as close to zero as possible, with
any residual emissions balanced by removals from the atmosphere, in
a time frame consistent with the Paris Agreement. Our ambition is
that the assets we hold on behalf of our insurance companies will be
net zero by 2050.
New business profit (NBP)
Presented on a post-tax basis, on business sold in the year, calculated
in accordance with Group TEV methodology.
New business profit is reconciled to IFRS new business CSM in note
II(vii) of the Additional unaudited financial information.
New business margin on APE (%)
New business profit divided by APE sales over the same period.
New business margin on PVNBP (%)
New business profit divided by PVNBP sales over the same period.
401 Prudential plc Annual Report 2025
New business profit per active agent
Average monthly 'agency new business profit' divided by the
'average monthly active agents' for the relevant period. Includes 100
per cent of new business profit and active agents in joint ventures and
associates.
New to bancassurance customers from strategic partners
The number of customers who hold at least one insurance policy of
any type (including either Individual or Group policies as Life Assured)
sold by our strategic bank partners (excluding partners of joint
ventures and associates and our strategic partner in Cambodia and
Laos) at the end of the measurement period, but do not hold any
insurance policies sold by our relevant strategic bank partners at the
beginning of the measurement period. The measurement period is
the current period of the report.
Operating return on embedded value
Calculated as TEV operating profit net of non-controlling interests
divided by the opening Group TEV excluding intangibles.
See note II(ix) of the Additional unaudited financial information for
the calculation.
Operating return on IFRS shareholders’ equity
Calculated as adjusted operating profit, net of tax and non-
controlling interests, divided by the average IFRS shareholders’ equity.
See note II(iii) of the Additional unaudited financial information for
the calculation.
Present value new business premiums (PVNBP)
Calculated as the aggregate of single premiums and the present
value of expected future premiums from regular premium new
business, allowing for lapses and the other assumptions made in
determining the TEV new business profit.
Proportion of new business-processing through auto-
underwriting
The number of new business application submissions subject to
automatic and real-time assessment of underwriting decisions based
upon set rules, providing policy underwriting decision without manual
intervention, divided by the total number of new business application
submissions for the reporting period.
Shareholder GWS coverage ratio over GPCR (%)
Estimated ratio of capital resources (as measured under the GWS
framework) over GPCR attributable to the shareholder business,
before allowing for the 2025 second interim dividend.
TEV operating profit
TEV operating profit is profit after tax calculated under the Group's
TEV methodology, as described in notes 6 and 7 of the TEV basis
results, excluding short-term fluctuations caused by changes in
interest rates and other market movements, the effect of changes in
economic assumptions and the impact of corporate transactions, if
any, undertaken in the period. It also excludes the mark-to-market
value movements on core structural borrowings for shareholder-
financed operations.
Tier 1 capital resources
Tier 1 capital in accordance with the classification of tiering capital
under the GWS Framework, which reflects the different local
regulatory regimes along with guidance issued by the Hong Kong IA. 
This is considered to be the highest quality capital.
Tier 2 Capital resources
Tier 2 capital in accordance with the classification of tiering capital
under the GWS Framework, which reflects the different local
regulatory regimes along with guidance issued by the Hong Kong IA.
This tends to be additional capital, such as subordinated debt, that
can absorb losses but is less secure than Tier 1.
Total GWS coverage ratio over GPCR (%)
Estimated ratio of capital resources (as measured under the GWS
framework) over GPCR attributable to both the shareholder and
policyholder business, before allowing for the 2024 second interim
dividend.
Traditional embedded value (TEV)
Financial results that are prepared on a supplementary basis to the
Group’s IFRS results and are a way of measuring the current value to
shareholders of the future profits from life business written based on
a set of assumptions.
Weighted average carbon intensity (WACI)
Reflects a portfolio’s exposure to carbon-intensive companies,
expressed in tCO2e/$m revenue. The WACI is currently the market
standard for measuring the carbon footprint of an investment
portfolio, as described by global disclosure frameworks.
Basis for strategic objectives
New business profit growth objective
Our new business growth objective assumes average exchange rates
of 2022, and is based on regulatory and solvency regimes applicable
across the Group at the time the objective was set. It has been
updated from the previous EEV methodology to the existing TEV and
free surplus methodology applied to both 2024 and 2025 TEV results
and assumes this will be applicable over the period, with no material
changes to the economic assumptions.
Operating free surplus generated from in-force insurance
and asset management business growth objective
Our operating free surplus generated from in-force insurance and
asset management business growth objective assumes average
exchange rates of 2022 and is based on regulatory and solvency
regimes applicable across the Group at the time the objectives was
set. It has been updated from the previous free surplus methodology
to the existing TEV and free surplus methodology applied to both
2024 and 2025 TEV results and assumes this will be applicable over
the period, with no material changes to the economic assumptions.
402 Prudential plc Annual Report 2025
Glossary continued
Other definitions
A
Actual exchange rates (AER)
Actual historical exchange rates for the specific accounting period,
being the average rates over the year for the income statement and
the closing rates at the balance sheet date for the statement of
financial position.
Alternative performance measures (APMs)
APMs are non-GAAP measures used by the Prudential Group within its
annual reports to supplement disclosures prepared in accordance with
widely accepted guideline and principles established by accounting
standard setters, such as International Financial Reporting Standards.
These measures provide useful information to enhance the
understanding of the Group’s financial performance.
A reconciliation of these APMs to IFRS metrics is provided in note II of
the Additional unaudited financial information section of the annual
report.
American Depositary Receipts (ADRs)
The stocks of most foreign companies that trade in the US markets
are traded as American Depositary Receipts (ADRs). US depositary
banks issue these stocks. Each ADR represents one or more shares of
foreign stock or a fraction of a share. The price of an ADR corresponds
to the price of the foreign stock in its home market, adjusted to the
ratio of the ADRs to foreign company shares. Prudential’s ADRs are
backed by existing ordinary shares, which are held in custody, and
therefore do not constitute additional share capital. Each Prudential's
ADR represents two Prudential's ordinary shares.
Association of Southeast Asian Nations (ASEAN) markets
ASEAN markets include Prudential’s businesses in Indonesia,
Malaysia, Singapore, Thailand, Vietnam, the Philippines, Cambodia,
Laos and Myanmar.
Asset share
The accumulated value of premiums paid by a policyholder, adjusted
for investment returns, expenses, charges, and any bonuses or
benefits allocated over time. Asset share represents the notional
amount attributed to a policy within a participating or with-profits
fund and is often used to determine payouts such as surrender values
or maturity benefits.
Assets under management
Assets under management represent all assets managed or
administered by or on behalf of the Group, including those assets
managed by third parties. Assets under management include
managed assets that are included within the Group’s statement of
financial position and those assets belonging to external clients
outside the Prudential Group, which are therefore not included in the
Group’s statement of financial position.
These are also referred to as ‘funds under management’.
B
Bancassurance
An agreement with a bank to offer insurance and investment
products to the bank’s customers.
Best estimate assumptions
Best estimate assumptions are assumptions that represent the
expected mean outcome across a range of future possible outcomes.
Such assumptions may be used for mortality, morbidity, persistency,
expenses, and other relevant non-economic factors to project future
cash flows.
Best estimate liabilities (BEL)
The expected present value of future cash flows for a company’s
current insurance obligations, calculated using best estimate
assumptions, projected over the contract’s run-off period, taking into
account all up-to-date financial market and actuarial information.
Bonuses
Bonuses refer to the additional amounts added to participating life
insurance policies, over and above guaranteed benefits, and are the
way in which policyholders receive their share of the investment
returns and profits associated with the policies. These include regular
bonus and final bonus, and the rates may vary from period to period.
C
China Risk-Oriented Solvency System (C-ROSS)
A regulatory framework that governs the insurance industry in China
effective from 1 March 2021. The second phase of the C-ROSS (or C-
ROSS II) became effective in the first quarter of 2022.
Collective investment schemes (CIS)
A CIS is an investment fund where money from many investors is
pooled together and managed by a professional fund manager. The
fund invests in a range of assets, such as stocks, bonds, or property,
and each investor owns a share of the overall fund. This allows
individual investors to diversify their investments.
Constant exchange rates (CER)
Prudential plc reports its results at both AER to reflect actual results
and also CER to eliminate the impact from exchange translation. CER
results are calculated by translating prior year results using current
year foreign currency exchange rates, ie current period average rates
for the income statements and current period closing rate for the
statement of financial position.
Contract boundary
The boundary of the fulfilment cash flows under IFRS 17 is
considered to be the point at which the Group both no longer has
substantive rights and obligations under the insurance contract to
provide services or compel the policyholder to pay premiums.
Contractual service margin (CSM)
A liability for insurance contracts under IFRS 17 representing the
deferral of any day-one gains arising on initial recognition. Over time,
the CSM balance is released into profit in the income statement as
services are delivered by the Group under the insurance contracts.
Core structural borrowings
Borrowings which Prudential considers forming part of its core capital
structure and excludes operational borrowings.
Coverage unit
The proportion of CSM recognised in profit or loss under IFRS 17 at
the end of each period for a group of contracts is determined as the
ratio of the coverage units in the period divided by the sum of the
coverage units in the period and the present value of expected
coverage units in future periods. The total number of coverage units
in a group is the quantity of service provided determined by
considering the quantity of benefits for each contract and its
expected coverage period.
Credit risk
The risk of loss if another party fails to meet its obligations or fails to
do so in a timely fashion.
403 Prudential plc Annual Report 2025
Currency risk
The risk that asset or liability values, cash flows, income or expenses
will be affected by changes in exchange rates. Also referred to as
foreign exchange risk.
D
Discretionary participation features (DPF)
These represent a contractual right to receive, as a supplement to
guaranteed benefits, additional benefits that are likely to be a
significant portion of the total contractual benefits. The amount or
timing of the benefits is contractually at the discretion of the issuer
and the benefits are contractually based on asset, fund, company or
other entity performance.
E
Endowment product
A type of individual life insurance policy that combines protection and
savings. It provides a lump-sum benefit payable either on the
policyholder’s death during the term or at the end of a specified
period (maturity), whichever occurs first.
F
Fulfilment cash flows
Fulfilment cash flows under IFRS 17 comprise the best estimate of
the present value of the expected future cash flows within the
contract boundary that are expected to arise, together with an explicit
risk adjustment for non-financial risk. These cash flows represent the
amounts an entity expects to pay or receive to fulfil its obligations to
policyholders under IFRS 17.
Funds under management
See ‘assets under management’ above.
G
Group-wide Supervision (GWS) Framework
Regulatory framework developed by the Hong Kong Insurance
Authority (see below) for multinational insurance groups under its
supervision. The GWS Framework is based on a principle-based and
outcome-focused approach and allows the Hong Kong Insurance
Authority to exercise direct regulatory powers over the designated
holding companies of multinational insurance groups. The GWS
framework sets out a measure of capital for the Group as a whole, by
aggregating the capital measures of individual insurance businesses
and other regulated businesses, as well as the capital resources held
by Group holding companies.
Group Prescribed Capital Requirement (GPCR) / Group
Minimum Capital Requirement (GMCR)
The minimum amounts of capital (money or assets) that Prudential
must hold, as set by regulators, to ensure it can meet its obligations to
policyholders and remain financially healthy. GPCR is the higher, more
conservative requirement. GMCR is the absolute minimum.
H
Hong Kong Insurance Authority (IA)
The Hong Kong IA is an insurance regulatory body responsible for the
regulation and supervision of the Hong Kong insurance industry and is
the lead regulator of the Prudential plc Group.
I
Illiquidity premium
The illiquidity premium is the additional yield added to risk‑free rates
to reflect the fact that long-term insurance contract liabilities are
relatively illiquid, and therefore insurers can invest in less liquid,
higher‑yielding assets (typically corporate bonds) to back them. This
is calculated as the yield-to-maturity on a reference portfolio of assets
less the risk-free curve and an allowance for credit risk.
In-force
An insurance policy or contract reflected on records that has not
expired, matured or otherwise been surrendered or terminated.
International Association of Insurance Supervisors (IAIS)
The IAIS is a voluntary membership organisation of insurance
supervisors and regulators. It is the international standard-setting
body responsible for developing and assisting in the implementation
of principles, standards and other supporting material for the
supervision of the insurance sector.
International Financial Reporting Standards (IFRS
Standards)
Accounting standards and practices that are developed and issued by
the IFRS Foundation and the International Accounting Standards
Board (IASB).
Investment grade
Investments rated BBB- or above for S&P and Baa3 or above for
Moody’s. Generally, they are bonds that are judged by the rating
agency as having a strong capacity to meet financial commitments.
Investment-linked products or contracts
Insurance products where the surrender value of the policy is linked to
the value of underlying investments (such as collective investment
schemes, internal investment pools or other property) or fluctuations
in the value of underlying investment or indices. Investment risk
associated with the product is usually borne by the policyholder.
Insurance coverage, investment and administration services are
provided for which the charges are deducted from the investment
fund assets. Benefits payable will depend on the price of the units
prevailing at the time of surrender, death or the maturity of the
product, subject to surrender charges. These are also referred to as
unit-linked products or unit-linked contracts.
K
Key performance indicators (KPIs)
These are financial and non-financial metrics by which the
development, performance or position of the business can be
measured effectively. The Group regularly reviews its KPIs and
updates them where appropriate.
L
Lapse rate
A lapse rate measures the percentage of policies that stop being
active, usually due to the failure of the policyholder to pay the
required premium after the grace period.
404 Prudential plc Annual Report 2025
Glossary continued
Liquidity coverage ratio (LCR)
Prudential calculates this as assets and resources available to us that
are readily convertible to cash to cover corporate obligations in a
prescribed stress scenario. We calculate this ratio over a range of time
horizons extending to 12 months.
M
Million Dollar Round Table (MDRT)
MDRT is a global, independent association of life insurance and
financial services professionals that recognises professional
knowledge, strict ethical conduct and outstanding client service.
MDRT membership is recognised internationally as the standard of
excellence in the life insurance and financial services business.
Money Market Fund (MMF)
An MMF is a type of ‘collective investment scheme’ that has relatively
low risks compared to other such funds and most other investments
and historically has had lower returns. MMF invests in high-quality,
short-term debt securities and pay dividends that generally reflect
short-term interest rates. The purpose of an MMF is to provide
investors with a safe place to store cash or as an alternative to
investing in the stock market.
Morbidity rate
The proportion of individuals in a given population who experience
sickness or disability during a specified period, often varying by such
parameters as age, gender and health. It is used in pricing and
computing liabilities for obligations to policyholders of health
products, which contain morbidity risks.
Mortality rate
The proportion of individuals in a given population who die during a
specified period, often varying by such parameters as age, gender
and health. It is used in pricing and computing liabilities for
obligations to policyholders of life and annuity products, which
contain mortality risks.
N
Negative reserves
When the calculated value of future insurance obligations is less than
zero (ie future premiums receipts are expected to exceed future claim
payments). Regulators may not allow these to be counted as assets in
full for local solvency reporting.
Net worth
Net assets for TEV reporting purposes that reflect the regulatory basis
position, with adjustments where necessary to achieve consistency
with the IFRS treatment of certain items or to better reflect the assets
that are available to be transferred to the shareholder.
Non-participating business
A life insurance policy where the policyholder is not entitled to a share
of the company’s profits and surplus, but receives certain guaranteed
benefits. Examples include pure risk policies (eg fixed annuities, term
insurance, critical illness) and unit-linked insurance contracts.
O
Onerous contracts
Under IFRS 17, an insurance contract is onerous at the date of initial
recognition if the fulfilment cash flows allocated to the contract,
including any previously recognised acquisition or other day one cash
flows, in total are a net outflow. Classification as onerous does not
necessarily mean the contract is not profitable overall as it does not
allow for all real-world investment returns that will be earned over
time.
A contract can also become onerous later if, after initial recognition,
its CSM is reduced to zero and updated assumptions or experience
cause the future fulfilment cash flows to become a net outflow.
Operational borrowings
Borrowings that arise in the normal course of the business, including
all lease liabilities under IFRS 16.
Own Risk and Solvency Assessment (ORSA)
A regular, company-wide self-assessment where Prudential reviews all
its risks and checks if it has enough capital to stay solvent (able to pay
its debts and policyholders), even in tough times. It is a regulatory
requirement which assists insurers in evaluating all reasonably
foreseeable risks that could affect their ability to meet obligations to
policyholders.
P
Participating funds
Distinct portfolios where the policyholders have a contractual right to
receive, at the discretion of the insurer, additional benefits based on
factors such as the performance of a pool of assets held within the
fund, as a supplement to any guaranteed benefits. The insurer may
either have discretion as to the timing of the allocation of those
benefits to participating policyholders or may have discretion as to
the timing and the amount of the additional benefits.
Participating policies, contracts or business
Contracts of insurance where the policyholders have a contractual
right to receive, at the discretion of the insurer, additional benefits
based on factors such as investment performance, as a supplement to
any guaranteed benefits.
Passive basis (or passive economic basis)
Passive economic assumptions are used for TEV. The underlying risk-
free rates and fund earned rates are set with reference to a long-term
view of the investment outlook.
Persistency
A measure of the policies remaining in force from period to period.
R
Regular premium product
A life insurance product with regular periodic premium payments.
Renewal or recurring premiums
Renewal or recurring premiums are the subsequent premiums that are
paid on regular premium products.
Rider
A supplemental plan that can be attached to a basic insurance policy,
typically with payment of additional premiums.
Risk adjustment
The risk adjustment for non-financial risk under IFRS 17 reflects the
compensation the Group requires for bearing the uncertainty about
the amount and timing of the cash flows from non-financial risk as
the Group fulfils insurance contracts. The risk adjustment is a
component of the insurance contract liability, and it is released as
profit if experience plays out as expected.
405 Prudential plc Annual Report 2025
Risk-based capital (RBC) framework
A capital adequacy approach used by insurers and regulators that
determines the minimum amount of capital an insurer must hold
based on the size and nature of its risks. The framework assesses
exposure across key risk categories – such as underwriting, market,
credit, and operational risk – and applies risk-sensitive factors to
calculate required capital. Its purpose is to ensure that insurers
maintain sufficient financial resources to absorb potential losses and
protect policyholders, while promoting sound risk management and
solvency oversight.
S
Scrip Dividend
A dividend paid to shareholders in the form of new shares, rather than
cash. Shareholders can, if the option is available, choose to receive
extra shares instead of a cash payout.
Single premiums
Single premium policies of insurance are those that require only a
single lump sum payment from the policyholder.
Stochastic modelling techniques
Methods that use repeated simulations with random variations in key
inputs to estimate a range of possible future outcomes. These
techniques help assess uncertainty and risk by showing how financial
results might change under different scenarios, rather than relying on
a single forecast.
Subordinated debt
A fixed interest issue or debt that ranks below other debt in order of
priority for repayment if the issuer is liquidated. Holders are
compensated for the added risk through higher rates of interest.
Surrender
The termination of a life insurance policy or annuity contract at the
request of the policyholder.
Surrender charge
The fee charged to a policyholder when a life insurance policy or
annuity contract is surrendered for its surrender value prior to the end
of the surrender charge period.
Surrender value
The cash received, if any, by the policyholder upon termination of a
life insurance policy or annuity contract at the request of the
policyholder.
T
Total shareholder return (TSR)
TSR is the total return to shareholders over a period, expressed as a
percentage and provides a measure of overall value creation.
It comprises the growth in the value of a share plus the value of
dividends paid, assuming that the dividends are reinvested in the
Company’s shares on the ex‑dividend date.
U
Unit-linked products or unit-linked contracts
See ‘investment-linked products or contracts’ above.
Universal life
An insurance product where the customer pays flexible premiums,
subject to specified limits, which are accumulated in an account and
are credited with interest (at a rate either set by the insurer or
reflecting returns on a pool of matching assets). The customer may
vary the death benefit and the contract may permit the customer to
withdraw the account balance, typically subject to a surrender charge.
V
Value of in-force business (VIF)
The present value of future net shareholder cash flows projected to
arise from the assets and liabilities of in-force life insurance contracts.
W
Whole life contracts
A type of life insurance policy 'that provides lifetime protection'
commonly used for estate planning purposes. Premiums must usually
be paid for life and the sum assured is paid out whenever death
occurs.
With-profits contracts or with-profits funds
For Prudential, the most significant with-profits contracts are written
in separate funds within Hong Kong, Malaysia and Singapore.
See also ‘participating policies, contracts or business’ and
‘participating funds’ above.
Y
Yield curve
A line graph that shows the relative yields on debt over a range of
maturities typically from three months to 30 years. Investors, analysts
and economists use yield curves to evaluate bond markets and
interest rate expectations.
406 Prudential plc Annual Report 2025
Shareholder information
Communication with shareholders
The Group maintains a corporate website containing a wide range of
information relevant for private and institutional investors, including
the Group’s financial calendar: www.prudentialplc.com
Shareholder meetings
The 2026 Annual General Meeting (AGM) will be held as a hybrid
meeting in Hong Kong on Thursday 28 May 2026 at 16:00 Hong
Kong/Singapore time (09:00 BST). We would encourage all
shareholders to participate in the AGM (an option to link digitally to
the meeting will be provided, which will enable full participation by all
shareholders). The 2026 AGM notice will provide more details on
meeting arrangements and how to participate.
Prudential will continue its practice of calling a poll on all resolutions
and the voting results, including all proxies lodged prior to the
meeting, are published on the Company’s website after the meeting.
Shareholders were able to attend the 2025 AGM in person or digitally,
where they were able to view a live video feed, submit voting
instructions and ask direct questions of the Board. Details of the 2025
AGM, including the voting results, can be found on the Company’s
annual-general-meetings/#2026-tab. In accordance with relevant
legislation, shareholders holding 5 per cent or more of the fully paid
up issued share capital are able to require the Directors to hold a
general meeting. Written shareholder requests should be addressed to
the Company Secretary at the registered office.
Company constitution
Prudential is governed by the Companies Act 2006, other applicable
legislation and regulations, and provisions in its Articles of Association
(Articles). Any change to the Articles must be approved by special
resolution of the shareholders. There were no changes to the
constitutional documents in 2025. The current Memorandum
and Articles are available on the Company’s website.
Issued share capital
The issued share capital as at 31 December 2025 consisted of
2,548,213,779 (2024: 2,657,521,888) ordinary shares of 5 pence
each, all fully paid up and listed on the London Stock Exchange and
the Hong Kong Stock Exchange. As at 31 December 2025, there were
32,368 (2024: 33,570) accounts on the register. Further information
can be found in note C8 on page 316.
Prudential also maintains secondary listings on the New York Stock
Exchange (in the form of American Depositary Receipts, which
evidence ordinary shares) and the Singapore Stock Exchange.
Prudential has maintained a sufficiency of public float throughout the
reporting period as required by the Hong Kong Listing Rules.
Major shareholders
The table below shows the voting rights held by major shareholders in
the Company’s issued ordinary share capital, as at 31 December
2025, as notified and disclosed to the Company in accordance with
the Disclosure Guidance and Transparency Rules.
As at 31 December 2025
% of total
voting rights
BlackRock, Inc
6.86%
Norges Bank
3.97%
In March 2026, Norges Bank notified Prudential that its voting rights
had increased to 4.02% of the Company's issued share capital.
Rights and obligations
The rights and obligations attaching to the Company’s shares are set
out in full in the Articles. There are currently no voting restrictions on
the ordinary shares, all of which are fully paid, and each share carries
one vote on a poll. If votes are cast on a show of hands, each
shareholder present in person or by proxy, or in the case of a
corporation, each of its duly authorised corporate representatives, has
one vote except that if a proxy is appointed by more than one
member, the proxy has one vote for and one vote against if instructed
by one or more members to vote for the resolution and by one or
more members to vote against the resolution. Where, under an
employee share plan, participants are the beneficial owners of the
shares but not the registered owners, the voting rights are normally
exercisable by the trustee on behalf of the beneficial owners in
accordance with the relevant plan rules. The trustees would not
usually vote on any unallocated shares held in trust but they may do
so at their discretion provided it would be in the best interests of the
beneficiaries of the trust and permitted under the relevant trust deed.
As at 17 March 2026, the trustees held 0.62 per cent of the issued
share capital under various share plans in operation. Rights to
dividends under Prudential’s share plans are set out on pages 204 to
243.
Analysis of shareholder accounts as at 31 December 2025
Balance ranges
Total number of
holdings
Percentage of
holders
Total number of shares
Percentage
of issued capital
1–1,000
22,964
70.94
5,361,888
0.21
1,001–5,000
6,524
20.16
14,401,250
0.57
5,001–10,000
1,063
3.28
7,359,247
0.29
10,001–100,000
1,041
3.22
32,393,104
1.27
100,001–500,000
402
1.24
95,165,945
3.73
500,001–1,000,000
114
0.35
78,947,845
3.1
1,000,001 upwards
261
0.81
2,314,584,500
90.83
Totals
32,369
2,548,213,779
The analysis includes the shares held on the HK branch register and the shares representing American Depository Receipts (ADRs).
407 Prudential plc Annual Report 2025
Restrictions on transfer
In accordance with English company law, shares may be transferred
by an instrument of transfer or through an electronic system
(currently CREST) and any transfer is not restricted except that the
Directors may, in certain circumstances, refuse to register transfers of
shares but only if such refusal does not prevent dealings in the shares
from taking place on an open and proper basis. If the Directors make
use of that power, they must send the transferee notice of the refusal
within two months. Certain restrictions may be imposed from time to
time by applicable laws and regulations (for example, insider trading
laws) and pursuant to the UK Listing Rules and the Hong Kong Listing
Rules, as well as under the rules of some of the Group’s employee
share plans.
All Directors are required to hold a minimum number of shares under
guidelines approved by the Board, which they are expected to retain
as described on page 225 of the Directors’ remuneration report.
Authority to issue shares
The Directors require authority from shareholders in relation to the
issue of shares. Whenever shares are issued, these must be offered to
existing shareholders pro rata to their holdings unless the Directors
have been given authority by shareholders to issue shares without
offering them first to existing shareholders. Prudential seeks authority
from its shareholders on an annual basis to issue shares up to a
maximum amount, of which a defined number may be issued without
pre-emption.
Disapplication of statutory pre-emption procedures is also sought
for rights issues. The existing authorities to issue shares, and to do
so without observing pre-emption rights, are due to expire at the end
of this year’s AGM. Relevant resolutions to authorise share capital
issuances will be put to shareholders at the AGM on 28 May 2025.
Details of shares issued during 2025 and 2024 are given in note C8
on page 316.
Authority to purchase own shares
The Directors also require authority from shareholders in relation to
the purchase of the Company’s own shares. Prudential seeks
authority by special resolution on an annual basis for the buyback of
its own shares in accordance with the relevant provisions of the
Companies Act 2006 and related guidance.
The authority is due to expire at the end of this year’s AGM and a
special resolution to renew the authority will be put to shareholders at
the AGM on 28 May 2026.
Share buyback programme
On 23 June 2024, Prudential announced a US$2 billion share buyback
programme to return capital to shareholders, to be completed by no
later than mid-2026. The first tranche completed in 2024.
On 5 December 2024, Prudential announced the second tranche of its
US$2 billion share buyback programme for US$800 million. This
programme commenced on 5 December 2024 and completed on 26
June 2025. A total of 83,175,466 ordinary shares were repurchased
on London trading venues. All shares were cancelled.
On 1 July 2025, Prudential announced the third tranche of its US$2
billion share buyback programme for US$500 million. This
programme commenced on 1 July 2025 and completed on 23
December 2025. A total of 36,881,649 ordinary shares were
repurchased on London trading venues. All shares were cancelled.
On 15 December 2025, Prudential announced a share purchase
programme to reduce the issued share capital of the Company to
offset dilution from shares issued under the scrip dividend alternative
in respect of the 2024 second interim dividend and the 2025 first
interim dividend. This programme commenced on 15 December and
completed on 22 December 2025. A total of 2,197,669 ordinary
shares were repurchased on London trading venues. All shares were
cancelled.
As at 31 December 2025, the total number of ordinary shares
repurchased during the year was 111,510,940, representing a
nominal value of £557,555. The shares repurchased represent
approximately 4% of the shares in issue.
A more detailed summary of these share purchase programmes is set
out in note C8 to the Group IFRS consolidated financial statements.
408 Prudential plc Annual Report 2025
Shareholder information continued
Dividend information
2025 second interim dividend
Shareholders registered on
the UK register and Hong
Kong branch register
Holders of
American Depositary 
Receipts
Shareholders with ordinary
shares standing to
the credit of their
CDP securities accounts
Ex-dividend date
26 March 2026
26 March 2026
Record date
27 March 2026
27 March 2026
27 March 2026
Payment date
13 May 2026
13 May 2026
On or around
20 May 2026
A number of dividend waivers are in place in respect of shares issued
but not allocated under the Group’s employee share plans. These
shares are held by the trustees and will, in due course, be used to
satisfy requirements under the Group’s employee share plans. The
dividends waived represent less than 1 per cent of the value of
dividends paid during the year.
Dividend mandates
UK Register
Shareholders holding shares on the main UK register should provide
their bank or building society details via www.investorcentre.co.uk (by
registering or logging into their Computershare account) in order to
receive cash dividends. The cash dividend will be paid directly into
shareholders’ bank or building society accounts.
Hong Kong Register
Shareholders holding shares on the Hong Kong branch register may
provide their bank account details for receiving dividend payments.
Any shareholders who have not provided valid bank details will be
issued with a cheque payment posted to the shareholder’s registered
address.
Shareholders on the UK and Hong Kong registers have the option to
elect to receive their dividend in US dollars instead of pounds sterling
or Hong Kong dollars, respectively.
More information may be found at www.prudentialplc.com/en/
Cash dividend alternative
Dividend Re-Investment Plan
Prudential offers a Dividend Reinvestment Plan (DRIP) to
shareholders on the UK register. Under the DRIP, shares are
purchased in the market using the cash dividends that would
otherwise have been paid to shareholders. The purchased shares are
then distributed to each electing shareholder in proportion to the
amount of their cash dividend receivable. The price paid for the
shares will only be known after all the shares have been purchased.
Further details of the DRIP and the terms and conditions of the
Scrip dividend
Prudential offers a scrip dividend alternative, which involves the
issuance of new ordinary shares on the Hong Kong line only.
Prudential will make available a share dealing facility to enable
shareholders who are not able to hold their shares on the Hong Kong
line to participate in the scrip dividend alternative. Further
information, including mandate forms, is available at
Electronic communications
Shareholders are encouraged to elect to receive corporate
communications electronically. Using electronic communication will
save on printing and distribution costs and create environmental
benefits.
Shareholders on the UK register can elect to receive corporate
communications electronically by registering with Computershare UK
at www-uk.computershare.com/Investor. Shareholders who have
registered will be sent an email notification when corporate
communications are available on the Company’s website, and a link
will be provided to access that information. When registering,
shareholders will need their shareholder reference number, which can
be found on their share certificate. Please contact Computershare UK
if you require any assistance or further information.
Shareholders on the Hong Kong register can elect to receive corporate
communications electronically by registering with Computershare
Hong Kong. Shareholders who have registered will receive an email
notification when corporate communications are available on the
Company’s website. Please contact Computershare Hong Kong if you
require any assistance or further information.
The option to receive shareholder documents electronically is not
available to shareholders holding shares through The Central
Depository (Pte) Limited (CDP) in Singapore.
Managing your shareholding
Information on how to manage shareholdings on the UK register can
The pages at this web address provide the following:
Answers to commonly asked questions regarding shareholder
registration;
Links to downloadable forms and guidance notes; and
A choice of contact methods – via email, telephone or post.
Share dealing services
Prudential’s UK registrar, Computershare, offers a dealing facility for
buying and selling Prudential plc ordinary shares. Details can be found
Should you have any questions regarding Computershare’s UK
dealing facility, please contact them on +44 (0)370 707 1507
between 8:30am and 5:30pm, Monday to Friday (excluding UK bank
holidays). You can also register or log into your Investor Centre
ShareGift
Shareholders who have only a small number of shares, the value
of which makes them uneconomic to sell, may wish to consider
donating them to ShareGift (Registered Charity 1052686).
The relevant share transfer form may be downloaded from our
Further information about ShareGift may be obtained on +44 (0)20
7930 3737 or from www.ShareGift.org
409 Prudential plc Annual Report 2025
How to contact us
Shareholder enquiries
For enquiries about shareholdings, including dividends and lost share certificates, please contact the Company’s registrars:
Register
By post
By telephone
UK register
Computershare Investor Services PLC, The Pavilions, Bridgwater
Road, Bristol, BS13 8AE
To access and manage your account online, please visit www-
Tel +44 (0)370 707 1507
Lines are open from 8.30am to
5.30pm (local time), Monday to
Friday excluding bank holidays.
Hong Kong register
Computershare Hong Kong Investor Services Limited, 17M Floor,
Hopewell Centre, 183 Queen’s Road East, Wan Chai, Hong Kong
Tel +852 2862 8555
Lines are open from 9.00am to
6.00pm (local time), Monday to
Friday.
Singapore register
Shareholders who have shares standing to the credit of their securities
accounts with the Central Depository (Pte) Limited (CDP) in Singapore may
refer queries to the CDP.
Enquiries regarding shares held in depository agent sub-accounts should be
directed to your depository agent or broker.
Operating hours
Monday to Friday: 8.30am to
5.00pm (local time)
Email: asksgx@sgx.com
Contact centre: +65 6535 7511
US American
Depositary Receipts
(ADRs)
Citibank Shareholder Services
P.O. Box 43077, Providence
RI 02940-3077, USA
Tel +1-877-248-4237 (toll free
within the United States) or
+1-781-575-4555 (for international
callers)
Email: citibank@shareholders-
online.com
410 Prudential plc Annual Report 2025
How to contact us continued continued
Prudential plc
Registered office
5th Floor
10 Old Bailey
London
EC4M 7NG
UK
Tel +44 (0)20 7220 7588
Principal place of business
13th Floor
One International Finance Centre
1 Harbour View Street
Central
Hong Kong
Tel +852 2918 6300
Media enquiries
Simon Kutner
Tel +44 (0)7581 023260
Email: Simon.Kutner@prudentialplc.com
Sonia Tsang
Tel +852 5580 7525
Email: Sonia.ok.tsang@prudential.com.hk
Board
Group Executive Committee
Shriti Vadera
Chair
Sir Douglas Flint
Chair Designate
Executive Director
Anil Wadhwani
Chief Executive Officer
Independent Non-executive Directors
Jeremy Anderson
Senior Independent Director
Arijit Basu
Chua Sock Koong
Guido Fürer
Ming Lu
George Sartorel
Mark Saunders
Claudia Suessmuth Dyckerhoff
Jeanette Wong
Anil Wadhwani
Chief Executive Officer
Anette Bronder
Chief Technology and Operations Officer
Ben Bulmer
Chief Financial Officer
Catherine Chia
Chief Human Resources Officer
Avnish Kalra
Chief Risk and Compliance Officer
Rajeev Mittal 
Chief Executive Officer, Eastspring Investments
Angel Ng
Regional CEO, Great China, Group Customer, Wealth and Product
Kenneth Rappold
Chief Strategy and Transformation Officer
Naveen Tahilyani
Regional CEO, Indonesia, Malaysia, the Philippines, India, Africa; Group Agency
and Health
Dennis Tan 
Regional CEO, Singapore, Thailand, Vietnam, Cambodia, Laos, Myanmar; Group
Partnership Distribution
Shareholder contacts
Institutional analyst and investor enquiries
Tel +44 (0)20 3977 9720 (UK)
Tel +852 2918 6348 (HK)
Email: investor.relations@prudentialplc.com
UK Register private shareholder enquiries
Tel +44 (0)370 707 1507
Hong Kong Branch Register private shareholder enquiries
Tel +852 2862 8555
US American Depositary Receipts holder enquiries
Tel +1 877 248 4237
From outside the US:
Tel +1 781 575 4555
Singapore: The Central Depository (Pte) Limited shareholder
enquiries
Tel +65 6535 7511
411 Prudential plc Annual Report 2025
Forward-looking statements
This document contains 'forward-looking statements' with respect to certain of Prudential's (and its wholly and jointly owned businesses’)
current plans, goals and expectations relating to future financial condition, performance, results, strategy and objectives. Statements that are not
historical facts, including statements about Prudential's (and its wholly and jointly owned businesses’) beliefs and expectations and including,
without limitation, commitments, ambitions and targets, including those related to sustainability (including ESG and climate-related) matters,
and statements containing words such as 'may', 'will', 'prospects', 'goal', 'should', ‘could’, 'continue', 'aims', 'estimates', 'projects', 'believes',
'intends', 'expects', 'plans', ‘targets’, ‘commits’, 'seeks' and 'anticipates', and words of similar meaning and the negatives of such words, are
forward-looking statements. These statements are based on plans, assumptions, estimates and projections as at the time they are made, and
therefore undue reliance should not be placed on them. By their nature, all forward-looking statements involve risk and uncertainty.
A number of important factors could cause actual future financial conditions or performance or other indicated results to differ materially from
those indicated in any forward-looking statement. Such factors include, but are not limited to:
current and future market conditions, including fluctuations in interest rates and exchange rates, sustained inflationary pressure (including
resulting interest rate increases), volatile or sustained high or low interest rate environments, the performance of financial and credit markets
generally and the impact of economic uncertainty, slowdown or contraction;
the impact of global political uncertainties, geopolitical instability, armed conflicts and heightened geopolitical tension among major global
powers, including increased friction in cross-border trade and the exercise of laws, regulations and executive powers to restrict or control trade,
financial transactions, capital movements and/or investment, as well as related sanctions, trade restrictions, and other governmental or
regulatory measures, which may also impact policyholder behaviour and reduce product affordability;
asset valuation impacts arising from the transition to a lower carbon economy;
derivative instruments not effectively mitigating any exposures;
the policies and actions of regulatory authorities, including, in particular, the policies and actions of the Hong Kong Insurance Authority, as
Prudential's Group-wide supervisor, as well as the degree and pace of regulatory changes and new government initiatives generally;
the impact on Prudential of systemic risk and other group supervision policy standards adopted by the International Association of Insurance
Supervisors, given Prudential’s designation as an Internationally Active Insurance Group;
the physical, social, morbidity/health and financial impacts of climate change and global health crises (including pandemics), as well as other
catastrophic events, both natural and human-made, which may impact Prudential's business, investments, operations and its duties owed to
customers;
legal, policy and regulatory developments in response to climate change and broader sustainability-related issues, including the development
and interpretation of regulations, laws and standards relating to sustainability reporting, disclosures and product labelling (which may be
inconsistent across jurisdictions and give rise to conflicts of interpretation between national approaches, misrepresentation or compliance
risks) on the one hand, and those which may seek to limit the influence of sustainability considerations on the other;
the collective ability of governments, policymakers, the Group, industry and other stakeholders to implement and adhere to commitments on
mitigation of climate change and broader sustainability-related issues effectively (including not appropriately considering the interests of all
Prudential’s stakeholders or failing to maintain high standards of corporate governance and responsible business practices);
the impact of competition and rapid technological change, including the pace of innovation, adoption, and changing customer demands;
the effect on Prudential's business and results from mortality and morbidity trends, lapse rates and policy renewal rates;
the timing, impact and realisation of intended benefits, if any, and other uncertainties of future acquisitions or combinations within relevant
industries;
the impact of internal transformation projects and other strategic actions failing to meet their objectives in a timely manner, or at all, or
adversely impacting the Group’s operations or employees;
the availability and effectiveness of reinsurance for Prudential’s businesses;
the risk that Prudential's operational resilience (or that of its suppliers and partners) may prove to be inadequate, including to prevent, respond
or recover from operational disruption arising from external events;
disruption to the availability, confidentiality or integrity of Prudential's information technology, digital systems and data, including hardware
and software (or those of its affiliates, suppliers and service providers, and partners) including the risk of cyberattacks, other data, information
or security breaches and challenges in integrating AI tools and their related security and privacy considerations, which may result in financial
loss, business disruption and/or loss of customer services and data and harm to Prudential's reputation;
the increased non-financial and financial risks and uncertainties associated with operating joint ventures with independent partners;
the impact of changes in capital, solvency standards, accounting standards or relevant regulatory frameworks, and tax and other legislation
and regulations in the jurisdictions in which Prudential and its affiliates operate; and
the impact of legal and regulatory actions, investigations and disputes.
These factors are not exhaustive. Prudential operates in a continually changing business environment with new risks emerging from time to time
that it may be unable to predict or that it currently does not expect to have a material adverse effect on its business. In addition, these and other
important factors may, for example, result in changes to assumptions used for determining results of operations or re-estimations of reserves for
future policy benefits. Further discussion of these and other important factors that could cause actual future financial conditions or performance
to differ, possibly materially, from those anticipated in Prudential's forward-looking statements can be found under the 'Risk Factors' heading of
this document.
Any forward-looking statements contained in this document speak only as of the date on which they are made or in the case of any document
incorporated by reference, the date of that document. Prudential expressly disclaims any obligation to update any of the forward-looking
statements contained in this document or any other forward-looking statements it may make, whether as a result of future events, new
information or otherwise, except as required pursuant to the UK's Public Offer and Admissions to Trading Regulations (2024), the UK Prospectus
Regulation Rules: Admission to Trading on a Regulated Market, the UK Listing Rules, the UK Disclosure Guidance and Transparency Rules, the
Hong Kong Listing Rules, the SGX-ST Listing Rules or other applicable laws and regulations. Unless expressly stated otherwise, no statement
contained or referred to in this document is intended to be a profit forecast or profit estimate.
412 Prudential plc Annual Report 2025
Forward-looking statements
Prudential may also make or disclose written and/or oral forward-looking statements in reports filed with or furnished to the US Securities and
Exchange Commission, the UK Financial Conduct Authority, the Hong Kong Stock Exchange, the Securities and Futures Commission of Hong
Kong and other regulatory authorities, as well as in its annual report and accounts, other periodic financial reports, proxy statements, offering
circulars, registration statements, prospectuses, prospectus supplements, press releases and other written materials and in oral statements made
by directors, officers or employees of Prudential to third parties, including financial analysts. All such forward-looking statements are qualified in
their entirety by reference to the factors discussed under the ‘Risk Factors’ heading of this document.
Cautionary statements
This document does not constitute or form part of any offer or invitation to purchase, acquire, subscribe for, sell, dispose of or issue, or any
solicitation of any offer to purchase, acquire, subscribe for, sell or dispose of, any securities in any jurisdiction nor shall it (or any part of it) or the
fact of its distribution, form the basis of, or be relied on in connection with, any contract therefor.
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Prudential public limited company
Incorporated and registered in England and Wales with limited liability.
Registered office
5th Floor,
10 Old Bailey,
London,
EC4M 7NG
Registered number 1397169
www.prudentialplc.com
Principal place of business
13th Floor
One International Finance Centre
1 Harbour View Street
Central
Hong Kong
Prudential plc is a holding company, some of whose subsidiaries are authorised and regulated, as
applicable, by the Hong Kong Insurance Authority and other regulatory authorities. The Group is subject to
a group-wide supervisory framework which is regulated by the Hong Kong Insurance Authority.
Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal
place of business is in the United States of America or with The Prudential Assurance Company Limited, a
subsidiary of M&G plc, a company incorporated in the United Kingdom.
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