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i n g | R o o fi n g | Wi n d o w s | D o or s | R o o fli n e | Cl a d di n g | R ai n w at er | F e n ci n g | D e c ki n g | R o o fi n g
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F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s | D e c ki n g | R o o fi n g | F e n ci n g | R ai n w
at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s | D ec ki n g | R o o fi n g | F e nci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s
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ki n g | D o o r s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w
at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w at er
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i n g | R o o fi n g | Wi n d o w s | D o or s | R o o fli n e | Cl a d di n g | R ai n w at er | F e n ci n g | D e c ki n g | R o o fi n g
D e c ki n g | R o o fi n g | F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s | D ec ki n g | R o o fi n g |
F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s | D e c ki n g | R o o fi n g | F e n ci n g | R ai n w
at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s | D ec ki n g | R o o fi n g | F e nci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s
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ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w
at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w at er
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w at er | F e nci n g | D ec ki n g | R o o fi n g | Wi n d o w s | D o o r s | R o o fli n e | Cl a d di n g | R ai n w at er | F e nci n g | D e c k
i n g | R o o fi n g | Wi n d o w s | D o or s | R o o fli n e | Cl a d di n g | R ai n w at er | F e n ci n g | D e c ki n g | R o o fi n g
D e c ki n g | R o o fi n g | F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s | D e c ki n g | R o o fi n g |
F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s | D e c ki n g | R o o fi n g | F e n ci n g | R ai n w
at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s | D ec ki n g | R o o fi n g | F e nci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s
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ki n g | D o o r s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w
at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w at er
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i n g | R o o fi n g | Wi n d o w s | D o or s | R o o fli n e | Cl a d di n g | R ai n w at er | F e n ci n g | D e c ki n g | R o o fi n g
D e c ki n g | R o o fi n g | F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s | D e c ki n g | R o o fi n g |
F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s | D e c ki n g | R o o fi n g | F e n ci n g | R ai n w
at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s | D ec ki n g | R o o fi n g | F e nci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s
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ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w
at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w at er
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i n g | R o o fi n g | Wi n d o w s | D o or s | R o o fli n e | Cl a d di n g | R ai n w at er | F e n ci n g | D e c ki n g | R o o fi n g
D e c ki n g | R o o fi n g | F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s | D ec ki n g | R o o fi n g |
F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s | D ec ki n g | R o o fi n g | F e nci n g | R ai n w
at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s | D ec ki n g | R o o fi n g | F e nci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s
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ki n g | D o o r s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w
at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w at er
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i n g | R o o fi n g | Wi n d o w s | D o or s | R o o fli n e | Cl a d di n g | R ai n w at er | F e n ci n g | D e c ki n g | R o o fi n g
D e c ki n g | R o o fi n g | F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s | D ec ki n g | R o o fi n g |
F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s | D e c ki n g | R o o fi n g | F e n ci n g | R ai n w
at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s | D ec ki n g | R o o fi n g | F e nci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s
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ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w
at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w at er
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i n g | R o o fi n g | Wi n d o w s | D o or s | R o o fli n e | Cl a d di n g | R ai n w at er | F e n ci n g | D e c ki n g | R o o fi n g
D e c ki n g | R o o fi n g | F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s | D ec ki n g | R o o fi n g |
F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s | D e c ki n g | R o o fi n g | F e n ci n g | R ai n w
at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s | D ec ki n g | R o o fi n g | F e nci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s
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ki n g | D o o r s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w
at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w at er
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i n g | R o o fi n g | Wi n d o w s | D o or s | R o o fli n e | Cl a d di n g | R ai n w at er | F e n ci n g | D e c ki n g | R o o fi n g
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F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s | D e c ki n g | R o o fi n g | F e n ci n g | R ai n w
at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s | D ec ki n g | R o o fi n g | F e nci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s
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ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w
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i n g | R o o fi n g | Wi n d o w s | D o or s | R o o fli n e | Cl a d di n g | R ai n w at er | F e n ci n g | D e c ki n g | R o o fi n g
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ki n g | D o o r s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w
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i n g | R o o fi n g | Wi n d o w s | D o or s | R o o fli n e | Cl a d di n g | R ai n w at er | F e n ci n g | D e c ki n g | R o o fi n g
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ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w
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ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w
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i n g | R o o fi n g | Wi n d o w s | D o or s | R o o fli n e | Cl a d di n g | R ai n w at er | F e n ci n g | D e c ki n g | R o o fi n g
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at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s | D ec ki n g | R o o fi n g | F e nci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s
Wi n d o w s | D e c ki n g | D o or s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D ec
ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w
at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w at er
Wi n d o w s | D o o r s | R o o fli n e | Cl a d di n g | R ai n w at er | F e nci n g | D ec ki n g | R o o fi n g | Wi n d o w s | D o o r s | R o o fli n e | Cl a d di n g | R ai n
w at er | F e nci n g | D ec ki n g | R o o fi n g | Wi n d o w s | D o o r s | R o o fli n e | Cl a d di n g | R ai n w at er | F e nci n g | D ec k
i n g | R o o fi n g | Wi n d o w s | D o or s | R o o fli n e | Cl a d di n g | R ai n w at er | F e n ci n g | D e c ki n g | R o o fi n g
D e c ki n g | R o o fi n g | F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s | D ec ki n g | R o o fi n g |
F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s | D e c ki n g | R o o fi n g | F e n ci n g | R ai n w
at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s | D ec ki n g | R o o fi n g | F e nci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s
Wi n d o w s | D e c ki n g | D o or s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D ec ki n g | D o or s | R o o fi n g | R o o fli n e |
F e n ci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w
at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w at er
Wi n d o w s | D o o r s | R o o fli n e | Cl a d di n g | R ai n w at er | F e nci n g | D ec ki n g | R o o fi n g | Wi n d o w s | D o o r s | R o o fli n e | Cl a d di n g | R ai n
w at er | F e nci n g | D ec ki n g | R o o fi n g | Wi n d o w s | D o o r s | R o o fli n e | Cl a d di n g | R ai n w at er | F e nci n g | D ec k
i n g | R o o fi n g | Wi n d o w s | D o or s | R o o fli n e | Cl a d di n g | R ai n w at er | F e n ci n g | D e c ki n g | R o o fi n g
D e c ki n g | R o o fi n g | F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s | D ec ki n g | R o o fi n g | F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s | D ec
ki n g | R o o fi n g | F e nci n g | R ai n w
at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s | D ec ki n g | R o o fi n g | F e nci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s
Wi n d o w s | D e c ki n g | D o or s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D ec ki n g | D o or s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n
w at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w
at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w at er
Wi n d o w s | D o o r s | R o o fli n e | Cl a d di n g | R ai n w at er | F e nci n g | D ec ki n g | R o o fi n g | Wi n d o w s | D o o r s | R o o fli n e | Cl a d di n g | R ai n w at er | F e nci n g | D ec
k i n g | R o o fi n g | Wi n d o w s | D o or s | R o o fli n e | Cl a d di n g | R ai n w at er | F e n ci n g | D e c k
i n g | R o o fi n g | Wi n d o w s | D o or s | R o o fli n e | Cl a d di n g | R ai n w at er | F e n ci n g | D e c ki n g | R o o fi n g
D e c ki n g | R o o fi n g | F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s | D e c ki n g | R o o fi n g | F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s | D ec
k i n g | R o o fi n g | F e nci n g | R ai n w
at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s | D ec ki n g | R o o fi n g | F e nci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o or s | Wi n d o w s
Wi n d o w s | D e c ki n g | D o or s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D e c ki n g | D o or s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D ec
k i n g | D o or s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w
at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w at er
Wi n d o w s | D o o r s | R o o fli n e | Cl a d di n g | R ai n w at er | F e nci n g | D ec ki n g | R o o fi n g | Wi n d o w s | D o o r s | R o o fli n e | Cl a d di n g | R ai n w at er | F e nci n g | D ec ki n g | R o o fi n g | Wi n d o w s | D o o r s | R o o fli n e | Cl a d di n g | R ai n
w at er | F e nci n g | D ec k
i n g | R o o fi n g | Wi n d o w s | D o or s | R o o fli n e | Cl a d di n g | R ai n w at er | F e n ci n g | D e c ki n g | R o o fi n g
D e c ki n g | R o o fi n g | F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s | D e c ki n g | R o o fi n g | F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s | D ec ki n g | R o o fi n g | F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s | D ec ki n g | R o o fi n g | F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s
Wi n d o w s | D e c ki n g | D o or s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D e c ki n g | D o or s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D ec ki n g | D o or s | R o o fi n g | R o o fli n e |
F
e nci n g | Cl a d di n g | R ai n w
at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w at er
Wi n d o w s | D o o r s | R o o fli n e | Cl a d di n g | R ai n w at er | F e nci n g | D ec ki n g | R o o fi n g | Wi n d o w s | D o o r s | R o o fli n e | Cl a d di n g | R ai n w at er | F e nci n g | D ec ki n g | R o o fi n g | Wi n d o w s | D o o r s | R o o fli n e | Cl a d di n g | R ai n w at er |
F
e nci n g | D ec k
i n g | R o o fi n g | Wi n d o w s | D o or s | R o o fli n e | Cl a d di n g | R ai n w at er | F e n ci n g | D e c ki n g | R o o fi n g
D e c ki n g | R o o fi n g | F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s | D e c ki n g | R o o fi n g | F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s | D e c ki n g | R o o fi n g | F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s | D ec ki n g | R o o fi n g | F e n ci n g | R ai n w at er | Cl a d di n g | R o o fli n e | D o o r s | Wi n d o w s
Wi n d o w s | D e c ki n g | D o or s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D e c ki n g | D o or s | R o o fi n g | R o o fli n e | F e n ci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D ec ki n g | D o or s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w at er | Wi n d o w s | D ec ki n g | D o o r s | R o o fi n g | R o o fli n e | F e nci n g | Cl a d di n g | R ai n w at er
A n n u al R e p o rt
a n d A c c o u nt s
2 0 2 4
E ur o c ell pl c A n n u al R e p ort a n d A c c o u nt s 2 0 2 4
Revenue
£ 3 57.9 m
-2%
(2023: £364.5m)
Gross Margin
52.6%
490bps
(20 23: 47.7%)
Profit Before Tax
£13.8m
£ 2.1m
(2023: £11.7m)
Adjusted Profit
Before Tax
1
£20.0m
£4.8m
(2023: £15.2m)
Adjusted Basic
Earnings Per Share
1
14.4p
3.4p
(2023: 11.0p)
Basic Earnings
Per Share
9.8p
1.2p
(2023: 8.6p)
Operating Profit
£16.6m
£1.7m
(2023: £14.9m)
Adjusted Operating Profit
1
£22.8m
24%
(2023: £18.4m)
2024 HIGHLIGHTS
We have a clear purpose that shapes
our strategic decisions
See our strategy in action on pages 14 to 21
Creating sustainable
building solutions for
the trade of today,
the homes of tomorrow
and the environment
of the future
Learn about our progress on our
sustainability goals on pages 22 to 39
Understand our customer growth
initiatives on pages 16 and 17
WELCOME
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 01
CONTENTS
Strategic Report
Our Business at a Glance ........................................................ 02
What We Do ............................................................................ 04
Chair’s Statement .................................................................... 06
Market Overview ...................................................................... 08
Chief Executive’s Review ......................................................... 10
Our Strategy ............................................................................ 14
Sustainability Report ................................................................ 22
Task Force On Climate-related Financial Disclosures ................ 40
Chief Financial Officer’s Review ................................................ 52
Risk Management .................................................................... 56
Principal Risks and Uncertainties ............................................. 58
Viability Statement ................................................................... 63
Corporate Governance
Board of Directors ................................................................... 64
Executive Committee ............................................................... 66
Letter from the Chair ............................................................... 67
Corporate Governance Statement .......................................... 68
Nomination Committee Report ............................................... 77
Audit and Risk Committee Report ........................................... 82
Social Values and ESG Committee Report ............................... 88
Directors’ Remuneration Report .............................................. 90
Directors’ Report ....................................................................11 2
Statement of Directors’ Responsibilities ..................................116
Financial Statements
Independent Auditors’ Report ................................................ 11 8
Consolidated Statement of Comprehensive Income .............. 126
Consolidated Statement of Financial Position ........................ 127
Consolidated Cash Flow Statement ....................................... 128
Consolidated Statement of Changes in Equity ....................... 129
Notes to the Consolidated Financial Statements .................... 130
Company Statement of Financial Position .............................. 164
Company Statement of Changes in Equity ............................. 165
Notes to the Company Financial Statements ......................... 166
Company Information ............................................................ 173
View the latest results online at
investors.eurocell.co.uk
Net Debt
£62.5m
£4.3m
(2023: £58.2m)
1 Adjusted measures are stated before non-underlying items
and the related tax effect (see page 52). We use alternative
performance measures to assess business performance
and they are provided here in addition to statutory measures
to help describe the underlying results of the Group.
Pre-IFRS 16
Net Debt
£3.1m
-£3.5m
(2023: Net Cash £0.4m)
Our core strengths
Underpinned by our values
Read about our sustainable goals on page 24
Eurocell plc Annual Report and Accounts 202402 Eurocell plc Annual Report and Accounts 202402
OUR BUSINESS
AT A GLANCE
We are the UKs market-leading manufacturer,
distributor and recycler of innovative
PVCwindow, door and roofline products.
Recycling at the
heart of operations
Our two recycling facilities produce materials, which are
used togenerate brand new extruded rigid PVC profiles.
We recycle factory offcuts and old windows that have
been replaced with new, into reusable raw materials for
ourmanufacturing process, putting recycling at the heart
ofouroperation.
Manufacturing
expertise
Our centrally located facilities manufacture PVC profile for use
in building products such as windows (rigid profile) and roofline
(foam profile), using raw materials including PVC resin and
recycled materials produced in our own plants.
We have specialist manufacturing sites for secondary
operations, including foiling, conservatory roofs, entrance doors
and injection moulding products, along with a technical centre
for innovation and product development.
50 years
PVC extrusion knowledge
and expertise
32%
Proportion of recycled
material used in extrusion
See how our branch network is evolving through
our Strategy report on pages 19 and 20
Read more about our culture on pages 27 to 29
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Eurocell plc Annual Report and Accounts 2024 03
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 03
Nationwide
Branch Network
We distribute our foam profile products (such as roofline,
facias and soffits) and entrance doors, along with a range
ofthird-party products, via our nationwide network of over
200branches.
Our Branch Network sells windows, made by our fabricator
partners using our manufactured window profile.
212
Number of branches
at 31 December 2024
State-of-the-art
distribution centre
We operate a state-of-the-art central warehouse,
with cantilever racking and mobile platform picking,
plus a fleet of 250 road vehicles.
260,000sq ft
Bespoke state-of-the-art
warehouse
We operate a vertically integrated business
model with a differentiated customer proposition
for fabricators, installers, housebuilders,
andsmallindependent builders.
Eurocell plc Annual Report and Accounts 202404 Eurocell plc Annual Report and Accounts 202404
10%
10%
80%
Window profile Doors Roofs
WHAT WE DO
We operate our business through two divisions that
reflect the principal routes to market for our products.
Profiles Division
Product range
Profiles Division
– product mix (%)
Window and Door Profile
(rigid profile)
Patio Doors
Bi-fold DoorsComposite and PVC Entrance Doors
(Vista Doors brand)
MARKET-LEADING
PRODUCTS
Conservatory Roofs
Customer base
Cavity Closers
Injection Moulding Products
(S&S Plastics brand)
Third-party window and door
fabricators:
Trade frame fabricators: supply
finished products to tradesmen or
small retail outlets
New build fabricators: supply and
install products for housebuilders
Commercial fabricators: supply
and install products for office spaces
and education facilities.
Fabricators have production
facilities which are customised to the
window or door system they make.
We form strong partnerships with
ourfabricators creating a stable and
loyal customer base.
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Strategic Report Corporate Governance Financial Statements
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Fascias, Soffits and Trims
Cladding
Fencing
Rainwater andDrainage Sealants andCleaners
Composite Decking
Windows Entrance Doors
Extended Living Products
(garden rooms and extensions)
Conservatories and
Conservatory Roofs
Branch Network Division
30%
45%
Manufactured products
Traded goods
Made-to-order
25%
Branch Network Division
– product mix (%)
Manufactured products
Made-to-order products
Traded goods
Customer base
Window and roofline installers
Small and independent builders
Nationwide maintenance
companies
Independent wholesalers
(roofline only).
06
CHAIR’S STATEMENT
The Group has delivered
aresilient performancewith
adjusted profits in line
withmarket expectations
andahead of 2023.
The last twelve months saw the persistence
of weak macroeconomic conditions and
declining consumer confidence, leading
to significant challenges in our markets.
Against this backdrop, Eurocell launched an
ambitious five-year strategy and the Group
delivered a resilient financial performance,
with adjusted profits in line with market
expectations and ahead of 2023.
The progress we are making in the business
is testament to the commitment, hard work
and dedication of our teams in every part of
the Group, and I would like to offer, on behalf
of the Board, my sincere thanks to them all.
Financial performance
With demand more subdued than
expected, resulting in revenues 2%
below 2023, the Board was encouraged
that our underlying profit expectations
remained unchanged throughout 2024.
Adjusted profit before tax was up 32% at
£20.0million (2023: £15.2million), driven
by proactive gross margin management
and reduced input costs.
Reported profit before tax was up 18%
at £13.8million (2023: £11.7million),
after non-underlying items of £6.2 million,
including the costs of our major business
system replacement project, which
remains on track for completion by mid-
2026. See Chief Financial Officer's Review
for full details of non-underlying items.
Adjusted basic earnings per share for the
year were 14.4 pence (2023: 11.0 pence)
and reported basic earnings per share
were 9.8 pence (2023: 8.6 pence).
The business continued to generate solid
cash flows, which supported completion
of a £15million share buyback programme
launched in January 2024. Pre-IFRS
16 net debt at 31 December 2024 was
£3.1million (31December 2023: net cash
£0.4million). We have a strong balance
sheet and good liquidity, which enabled us
to fund the acquisition of Alunet in March
2025 primarily from our existing debt facility.
Capital allocation
The Board is committed to driving
shareholder returns through a combination
of a progressive ordinary dividend and
supplementary distributions (currently
via share buybacks) where appropriate,
whilst always seeking to maintain a strong
financial position.
The Board proposes a final dividend of
3.9 pence per share, which results in total
dividends for the year of 6.1 pence per
share (£6.3million), up 10% compared
to 2023 (5.5 pence per share).
Derek Mapp
Chair
Eurocell plc Annual Report and Accounts 2024
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Strategic Report Corporate Governance Financial Statements
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The recent acquisition of Alunet is a highly
complementary fit for Eurocell, reflecting
the growth of aluminium fabrication
for windows and doors in the market.
The acquisition protects our leadership
position in fenestration by expanding the
Group’s aluminium offering, with a wider
range of products and ownership of our
own aluminium system, and improves
our offering in composite doors. The
Alunet team will strengthen the Group’s
management and I am delighted to
welcome all 200 Alunet employees to
the Eurocell Group.
The Chief Executive’s Review includes
anupdate on progress with our key
strategic initiatives.
The £15 million share buyback programme
which commenced in January 2024 is now
complete and the Board has taken the
decision to launch a new share buyback
of up to £5 million.
Strategy and acquisition of Alunet
At the beginning of 2024 we launched
our new strategy, which identified a
pathway to building a £500million revenue
business, generating a 10% operating
margin, over a five-year period. The Board
is pleased with the good early momentum
with our strategic initiatives, which
supports our confidence in achieving
thisambitioustarget.
Board changes and governance
As previously announced, after nine years
of service, Frank Nelson stepped down
from the Board following the Annual
General Meeting (‘AGM’) in May 2024,
and KateAllum resigned from the Board
in July 2024 to pursue other opportunities.
Alison Littley assumed the role of Senior
Independent Non-executive Director and
Chair of the Remuneration Committee.
Iwould like to thank Frank and Kate for
theirpast contributions to the Group.
I can confirm that as a Board, we are
committed to the highest standards of
corporate governance and ensuring
effective communication with shareholders.
Derek Mapp
Chair
Eurocell plc Annual Report and Accounts 202408 Eurocell plc Annual Report and Accounts 202408
GDP Growth
1
Bank of England base rates (at 31 December)
1
2022
4.8%
0.4%
2023
0.9%
2024E
1.6%
2025F
2.0%
2026F
MARKET OVERVIEW
GOOD POTENTIAL
TO OUTPERFORM
MARKET FORECASTS
Whilst current market
conditions are challenging,
we have good potential to
outperform market forecasts
over the medium term.
5%
10%
85%
Eurocell market by revenue %
CPA Construction Industry
Forecasts (2023–25)
The market growth estimates of the
Construction Products Association (‘CPA’),
provide informative baseline indicators of
the markets we operate in. The data and
graphs on the following pages summarise
the CPA forecasts published in January
2025 for our key markets, together with
a summary of the current drivers in these
markets and our response.
6%
0%
1%
5%
4%
3%
2%
1%
0%
2%
3%
4%
5%
2022
3.5%
2023
5.25%
2024E
4.75%
2025F
4.0%
2026F
3.5%
The level of UK economic activity,
in particular the state of the repair,
maintenance and improvement (‘RMI’)
andnew build housing markets, are
important drivers of our performance.
UK economic forecasts
GDP and interest rate trends are expected to be slightly positive over the
next two years, although the growth is unlikely to be as early, or as fast,
asanticipated back in mid-2024.
RMI
New build
Commercial (new build & RMI)
1 Source: CPA Construction Industry Forecasts
(central scenario – published January 2025).
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Eurocell plc Annual Report and Accounts 2024 09
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 09
2022 2023 2024E 2025F 2026F
-14%
8%
-9%
6%
11%
1 Source: CPA Construction Industry Forecasts
(central scenario – published January 2025).
Private RMI
c.85%
Proportion of Eurocell revenue
Consumer confidence
Macroeconomic factors, including
unemployment levels, influence consumers’
appetite for large discretionary spend
Focus on the home
Although moderated from post-pandemic
highs, the focus on improving living
spaces, and developing home offices,
drives demand for conservatories, garden
rooms and simple extensions.
Our response
Optimise our branch network through
a programme of estate transformation,
including new branches and
relocations, supported by enhanced
site-selectionmethodology
Develop our customer offering for the
Branch Network, including increased sales
of windows and doors
CPA market growth projections and
their rationale
Private housing RMI output is expected
to grow by 3% in 2025 and 4% in 2026,
after a fall of 4% last year. These growth
rates remain unchanged from the Autumn
forecasts. The CPA assumes real wage
growth and interest rate reductions,
plus positive house price inflation and a
willingness to invest savings back into the
home, will fuel increased home improvement
projects in H2 2025 and on into 2026.
However, they acknowledge that consumer
confidence and willingness to spend
following the recent cost-of-living pressures
remains a challenge.
Market drivers
Improve vs move
Property prices, housing supply and
moving costs affect whether homeowners
improve their homes rather than move.
The UK’s ageing housing stock should
also drive RMI demand
Disposable income
Inflation, real wage growth and mortgage
interest rates affect disposable income for
repairs and maintenance
Become the homeowner’s choice for
extended living spaces through products
such as garden rooms, extensions and
roof lanterns, supported by our Select
installer scheme
Leverage our website, plus increased
investment in digital technology to
drive incremental e-commerce sales,
generate homeowner leads, attract new
trade accounts and drive traffic to our
branch network
Protect our Profiles trade fabricator
business and maintain our value-added
service propositions that support
ourcustomers
Customer-centric approach to new
product development
A solid reputation within the industry
that creates loyal trade fabricator
partner advocates.
Private Housing RMI growth
1
-20%
-10%
0%
10%
20%
30%
40%
New Build
c.10%
Proportion of Eurocell revenue
CPA market growth projections
and their rationale
Private housing (new build) output is now
forecast to grow by 6% in 2025 and 8% in
2026, after a fall of 9% last year. The 2025
forecast has been revised downwards
slightly since the Autumn, with a recovery in
new build now expected to be a little later
due to lower economic growth and higher
than previously forecast mortgage rates.
Similarly, the 2026 forecast was revised
slightly upwards.
Market drivers
Housing supply
Structural deficit in new house building,
compared to government targets
Government incentives
Although the deliverability and pace of the
government’s targets is yet to be proven,
the policy direction is positive
Housebuilders’ plots
Housebuilders have a strong pipeline
of plot builds but uncertainty exists
regarding starts/completions/targets
Homeowner demand
Rising rental costs and the enduring
desire to own your own property drive
home ownership, and this is expected
to be supported by the projected
reductions in the cost of borrowing
Buyer incentives
‘Share ownership’ schemes, although
subject to eligibility, and ‘Right to Buy’
schemes in the public sector, make home
ownership more affordable and accessible.
Our response
Protect our Profiles new build
fabricatorbusiness and maintain the
value-added service propositions that
support our customers
Address the growing trend towards
aluminium fabrication in fenestration
through the acquisition of Alunet
Leverage our strong proposition with
national housebuilders in the regional
new build market
Provide a fit-for-purpose solution
toaddress the Future Homes
Standardregulations
Continue proactive engagement with
our customer base regarding sustainable
product development
Provide a sector-leading technical
support service
Leverage our ESG credentials, including
our market-leading recycling operations.
2022 2023 2024E 2025F 2026F
-10%
0%
10%
20%
30%
Private Housing growth
1
4%
3%
-4%
13%
7%
10
CHIEF EXECUTIVE’S
REVIEW
Eurocell plc Annual Report and Accounts 2024
Against a tough market
backdrop, we delivered
strongprofit growth and
promising progress on all
ourstrategic initiatives.
Trading conditions in our key markets
remained subdued, with challenging
macroeconomic conditions and
weak consumer confidence, further
compounded by uncertainty following the
Autumn Budget and high interest rates,
impacting activity levels in both the repair,
maintenance and improvement (‘RMI’)
andnew build housing markets.
However, we continued to focus on
proactively managing costs and cash
flow, and notwithstanding the market
environment, delivered profits for the year
in line with market expectations and well
ahead of 2023.
Further details of our financial and
operating performance, together with
an update on the early progress with
implementation of our five-year strategy,
which has been encouraging, plus the
acquisition of Alunet in March 2025,
areset out below.
Financial results
Sales for the year were £357.9million,
down 2% on 2023, with volumes 1% lower.
Adjusted profit before tax was
£20.0million, up 32% on 2023, driven
by lower raw material and electricity
costs, partially offset by the effect of
lower volumes, competitive pressure
on selling prices in the branches and
higher overheads, which include labour
cost inflation and investment to generate
momentum in our strategic initiatives.
Net cash generated from operations was
£44.2million, reflecting a continued focus
on cash management. This compares to
net cash generated from operations of
£52.8million in 2023, which included a
reduction in stocks of c.£13million.
Further information on our financial
performance is included in the Chief
Financial Officer’s Review.
Darren Waters
Chief Executive
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 11
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 11
Strategy
At the beginning of 2024 we launched our
ambitious new strategy, which reset our
objectives for the business. We identified
a pathway to building a £500million
revenue, £50million operating profit
business, generating a 10% operating
margin, over the five-year period to
December 2028. Our strategy is built
around four pillars: Customer Growth,
Business Effectiveness, People First
and ESG Leadership. The following
paragraphs summarise these pillars
and the initiatives which support them,
together with our early progress, which
has beenencouraging.
Customer Growth
Our aim is to become the trade customer’s
preferred choice in all markets and
segments where we operate. We believe
the biggest opportunity for growth
is expansion of the branch network,
including the sale of windows and doors
plus our extended living spaces range,
underpinned by an increased investment in
digital marketing, to raise awareness of our
products and home improvement solutions
and acquire new customers.
Branch Network
We estimate that the optimum Branch
Network size is at least 250 sites, which
was confirmed in 2024 through modelling
and analysis work with our location
planning partner. This work identified an
additional c.50 priority locations.
We opened 2 branches in Q4 2024 and
ended the year with 212 sites in operation.
We expect to open at least 7 branches in
2025, primarily in the South of England,
and plan to add c.30 new sites over the
next four years.
We will supplement the opening
programme with several branch
relocations, where the current site is
sub-optimal in terms of size or location,
and therefore a constraint to our growth
objectives. Relocations of our Staples
Corner and Greenford branches to a
new site in Wembley, plus our Dewsbury
branch, were completed in 2024.
New branches and relocations include
a refreshed branch exterior and are
supported with strong pre-opening
recruitment and marketing campaigns.
Operational performance
Production
Manufacturing performance was
impacted by skilled labour shortages and
unscheduled downtime caused by power
outages and equipment breakdowns.
In July we recruited a new Head of
Manufacturing, who has stabilised output
through process improvements and
preventative maintenance. We are also
engaging with providers of back-up power
solutions to mitigate against the impact
of unexpected power outages. Wehave
a programme of initiatives to drive further
operational improvements (see Business
Effectiveness on the following page)
and expect these benefits to start to
materialisein 2025.
Recycling
We are the leading UK-based recycler
of PVC windows, saving the equivalent
of c.3million window frames from landfill
each year. We maintained our use of
recycled materials in production at 32%,
level with 2023, driving lower carbon
emissions and cost savings compared
tothe use of virginmaterial.
Recycling feedstock purchase prices
peaked in 2023 but are now lower,
reflecting the action we have taken to
secure additional sources of supply.
Furthermore, we are finding more ways
to minimise and utilise the waste product
generated by our plants and expect to
progressively reduce the amount sent to
landfill over time.
Health and safety
The safety and well-being of our
employees, contractors and branch
customers is our number one priority.
Health and safety is the first agenda
item for key internal meetings. We have
enhanced the reporting of near misses
and unsafe acts and conditions as part
of a proactive approach to risk
management, with the aim of reducing
the likelihood of future workplace injuries.
This, when combined with the effective
and timely implementation of corrective
and preventive action, supports our
positive and improving safety culture.
Following good safety results in 2023,
we have delivered another improved
performance in 2024. Our Lost Time Injury
Frequency Rate (‘LTIFR’) was 4.1 in 2024,
compared to 5.7 in 2023.
Windows and Doors
With our initiative to sell more windows
and doors through the network, our target
is to fill at least 50% of the available spare
capacity in the estate over the five-year
period, which equates to incremental
annual sales of c.£35million.
Following encouraging early results,
we accelerated the site roll-out plan to
end 2024 with 91 branches live on the
programme. These branches delivered
incremental window and door sales of
£2.4million in 2024. Weplantocomplete
a progressive roll-out across the remaining
network in 2025.
In 2024, in addition to the site roll-out, we
focused on building up a dedicated supply
chain to support the needs of the whole
network. The project provides incremental
growth opportunities for our fabricator
partners, and we are working with them
tosecure additional capacity.
Extended living spaces
Extended living comprises garden rooms
and extensions. We are leveraging a
strong customer proposition and intelligent
data-driven marketing to drive growth in
these products. Based on encouraging
progress so far, we are targeting
incremental annual garden room and
extension sales of c.£30million over the
five-year period.
Since launching the garden room range
three years ago, we have built a strong
market presence. In 2024, we delivered
sales of £8.8million (2023: £4.4million),
supported by the introduction of four new
designs, and are well placed to capture
further growth in 2025.
We launched our extensions range at
the end of 2023, using modern methods
of construction that join together in an
innovative kit form, to create a cost-effective,
energy-efficient building solution for
homeowners looking to convert or extend
their properties, with installation times of
weeks rather than months. We sold over
30 extensions in 2024 with a value of
£1.0million, in line with our plans,
and enquiry levels are growing steadily.
Eurocell plc Annual Report and Accounts 202412 Eurocell plc Annual Report and Accounts 202412
CHIEF EXECUTIVE’S REVIEW CONTINUED
Profiles (fabricators)
In Profiles, following a period of strong
growth up to 2023, we believe we are now
the leading supplier of rigid PVC profile to
the UK market. Our strategy is to protect
our existing business and maintain our
value-added service propositions that
support customers. We will continue
to leverage our leading position with
housebuilders and commercial developers
to ensure we maintain specifications to
support a robust pipeline of work for our
fabricator customers. We are recognised
across the industry as the leading technical
systems house and will continue to exploit
this advantage too.
The windows and doors initiative also
provides growth opportunities in Profiles,
as it pulls through increased profile sales
via fabricator partners and increased
composite door sales through our
entrance doors business (Vista Panels).
In addition, as noted on page 13, the
recent acquisition of Alunet complements
our proposition to fabricators, by providing
a one-stop shop for PVC and aluminium
door and window systems. We have
already successfully recruited a number
ofexisting PVC fabricators who will switch
to Alunet in 2025, which underpins the
cross-sell opportunity.
Digital growth
Following the launch of our new website
in 2023, we have a futureproofed platform
to build a competitive advantage in the
online space, and an ambitious digital
strategy to drive more relevant trade
customer traffic to our website, as well as
build homeowner brand awareness and
become known for our extended living
spaces range.
In 2024, we invested in our organic web
traffic growth, increased our digital paid
media and improved our use of AI to
support customer targeting. We also
developed our web proposition with
extended ranges and initiatives, such as
one hour click-and-collect. As a result,
we have grown e-commerce sales,
driven more homeowner leads to buy
big ticket items such as garden rooms
and extensions, and attracted new trade
accounts to our branches, with 7,800
new spending accounts added in the year
(2023: 4,400).
The growth we delivered in windows,
doors and extended living spaces is
described on page 11. In addition to
this, e-commerce sales increased to
£4.7million in 2024 (2023: £3.0million)
and we are confident that we will achieve
further progress in 2025.
Business Effectiveness
Our objective is to make Eurocell a
lean and efficient business. We are
upgrading our business systems and
streamlining structures and processes
to increase efficiencies and improve
customer experience. Given that the
near-term market outlook is likely to
remain challenging, we will prioritise cost
reduction and operational improvements.
Systems replacement
As previously announced, we are in
the process of replacing our Enterprise
Resource Planning (‘ERP’) system,
including a new trade counter system
in the branch network.
We have selected Intact iQ as the new
trade counter system, to transform
the way we interact and transact with
customers in the branches, primarily
through process simplification (including
electronic point-of-sale technology).
We have selected IFS Cloud as our new
ERP system, to support all other functions
of the business. IFS comes with built-in
analytics to facilitate data-driven decisions
and supports the integration of functions
which currently operate on standalone
systems, including customer relationship
management.
The expected cost of the system
replacement is in the region of
£10million over the 2024-2026 period.
The implementation is on track and,
as previously reported, we estimate
thetransition will be completed around
mid-2026.
Continuous improvement,
efficiencies and cost reduction
We are also embedding a continuous
improvement philosophy, which has
highlighted opportunities for efficiencies
inthe branch network, manufacturing
andrecycling operations.
For example, in January 2025, we began
a restructuring of the Branch Network,
by removing a layer of regional operational
management and reducing the size of the
salesforce. In parallel, we are upskilling
branch managers, to drive better, faster
decision making and greater ownership
for branch performance. We expect to
complete the restructuring by the end
of Q1, generating an annualised saving
of c.£2million.
In our manufacturing and recycling
operations, we intend to pursue
opportunities to reduce scrap and
premium labour costs, plus improve
transport utilisation.
People First
With the People First pillar, our objective
is to make Eurocell a great place to work,
through a relentless focus on health and
safety, an enhanced employee value
proposition, improved levels of engagement
and effective talent management.
For health and safety, we are focused on
improving relevant leadership skills and
providing appropriate safety education.
We have made good progress, with
strong safety results delivered in 2024
asdescribed on page 11.
For our employee value proposition, we are
developing a wellbeing framework, new
recognition schemes and better induction
and onboarding programmes.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 13
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 13
Key priorities for employee engagement
include a new internal communications
framework, colleague forums and stepping
up community and charity work. In
2024 we completed our first externally
administered employee engagement
survey, with plans developed in response
tofindings.
Effective talent management includes talent
development, succession planning and
an increasing use of apprenticeships.
We intend to launch a revised apprenticeship
offer and a new leadership development
framework, affiliated to the Institute of
Leadership and Management.
ESG Leadership
Our ambition is to be seen as a leading
responsible company. Eurocell is already
a leader in PVC recycling, which prevents
millions of old windows being sent to
landfill. Looking ahead, we aim to excel
inall areas of ESG.
We are working with CEN Group, a
specialist ESG consultancy, to support
the development of our ESG strategy and
improve our ESG data and disclosures.
In 2024, we completed the work to
determine a path to reach Net Zero by
2045. We have now submitted our targets
to the Science Based Targets initiative
(‘SBTi’) for independent verification and
published our Transition Plan.
In 2025, we intend to progress
decarbonisation initiatives in line with
the Transition Plan. For Scope 1 and
2, the critical actions are increasing the
proportion of renewable electricity we use,
plus beginning the work to decarbonise
our commercial fleet and other company
vehicles. For Scope 3, our focus is to
identify paths to increase recycling and
explore options to increase the use
of commercially viable lower-carbon
alternatives to PVC resin over time.
Acquisition of Alunet
In March 2025, we announced the
acquisition of Alunet for consideration
of £29million on a debt/cash free basis.
Full financial details of the transaction,
including the potential for additional
performance-related payments, are set
out in the Chief Financial Officer’s Review.
The acquisition advances Eurocell’s
strategy, significantly strengthening the
Group’s position in residential aluminium
systems and composite doors, and adds
aluminium garage doors to our portfolio
of home improvement products.
For the year ended 31 December 2024,
Alunet delivered unaudited revenue of
£43million and EBITDA of £4.5million
(on a pre-IFRS 16 basis). Alunet has
grown rapidly since its establishment in
2016 and under Eurocell’s ownership,
we expect to leverage our leading market
positions in new build, trade fabrication
and distribution, to help the business
reach itsfull potential.
The Alunet team, led by Chief Executive
Steve Hudson, will strengthen the
Group’s management and Steve will
join our Executive Committee. Alunet
employs approximately 200 people and
we are delighted to welcome them all to
theGroup.
Summary and outlook
Our financial performance in 2024 was
resilient, in the context of trading conditions
that remained challenging. We delivered an
increase of 32% in adjusted profit before
tax, as we continued to proactively manage
gross margin and benefited from a reduction
in input cost pricing. Our cash generation
was solid and our financial position remains
strong, following completion of a £15m
share buyback programme.
We invested to generate momentum with
our strategy, and I am pleased with the
good early progress we have made across
a broad range of initiatives. In addition, the
recent acquisition of Alunet is a compelling
strategic fit for Eurocell.
Demand in our core RMI market remains
sluggish. We have seen some early signs of
an improving picture in new build housing,
albeit from a very low base. We will therefore
continue to focus on cost reduction
and operational improvements to drive
efficiencies, to mitigate against the impact of
a slower market recovery. We are confident
in delivering another year of good progress
in 2025, as we continue to execute on our
growth strategy. The medium and long-term
growth prospects for the UK construction
market remain attractive and we are well
positioned to drive sustainable growth in
shareholder value.
Darren Waters
Chief Executive
Eurocell plc Annual Report and Accounts 202414 Eurocell plc Annual Report and Accounts 202414
OUR STRATEGY
DELIVERING
VALUE
Strategy at a glance
At the beginning of 2024 we launched our ambitious five-year
strategy, which reset our objectives for the business.
Our purpose
Creating sustainable building
solutions for the trade of today, the homes
of tomorrow and the environment of the future
Strategic pillars
5-year ambition
£500m
Sales
£50m
Operating profit
10%
Operating margin
1.
Customer growth
Be the trade customer’s
preferred choice, in all
markets and segments in
which we decide to compete
Branch network
Extended living
Fabricators
Digital growth.
Pages 16 to 21
2.
Business effectiveness
Be a lean and efficient
business that enables agility
and enhances our profitability
Operational efficiencies
IT systems and
digitalisation.
Page 15
3.
People first
Be a great place to
work, and a great brand
to invest in
Health and safety
Engagement
Employee value proposition
Growing talent.
Pages 25 to 29
4.
ESG leadership
Earn a reputation
for being a truly
responsible company
Environmental
Path to Net Zero
Circular economy
Waste minimisation.
Pages 22 to 24
Our core values
Agile Gritty Proud Decent
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 15
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 15
Our ambition
Our purpose and core values underpin
our strategy, which is focused on the
delivery of:
Significant organic growth through the
transformation of the branch network
and other commercial initiatives
Operational improvements and footprint
consolidation
Simplification and digitalisation
of business processes
The creation of a strong, cohesive
culture, where people are our priority.
We identified a pathway to building a
£500million revenue, £50million operating
profit business, generating a 10% operating
margin, over the five-year period to
December 2028.
Overall, we are making good progress with
the early stages of the strategy and are
confident that, whilst these are ambitious
targets, they are achievable.
The strategy is built around four pillars:
Customer Growth, Business Effectiveness,
People First and ESG Leadership.
Pages 15 to 21 summarise the Customer
Growth and Business Effectiveness pillars
and the initiatives which support them,
together with our progress in 2024 and an
outline of our plans for 2025.
Full details of our progress with all aspects
of the People First and ESG Leadership
pillars are set out in the Sustainability
Report on pages 22 to 39.
Strategic Pillar:
Business effectiveness
Initiative: Upgrade our business systems and streamline
structuresand processes to increase efficiencies and improve
customer experience
Strategy in action: 2024 progress
Strategy in action: Enterprise Resource Planning (‘ERP’)
systemreplacement
Selected Intact iQ as our new trade counter system, to transform the way
we interact and transact with customers through process simplification
(including electronic point-of-sale technology)
Selected IFS Cloud as our new ERP system for all other areas of the business,
which comes with built-in analytics to support data-driven decisions and
supports the integration of other functions which operate on standalone
systems today, including customer relationship management
Project progressing to plan, with design and scope of work completed,
plus data preparation, integrations and solution build commenced.
Continuous improvement, efficiencies and cost reduction
Identified opportunities for 2025 to:
Branch Network: restructure staff organisation to generate annualised
savings of c.£2m
Operations: deliver cost reduction and efficiency improvements
by reducing scrap, plus improving labour utilisation.
Strategy in action: 2025 focus
Strategy in action: Enterprise Resource Planning (‘ERP’)
systemreplacement
iQ and IFS
Complete solution design, configuration and integrations
User acceptance testing, training and commence deployment.
Continuous improvement, efficiencies and cost reduction
Branch network: organisation restructuring
Operations: scrap reduction and premium labour cost reduction.
2024 KPIs
Total cost of system replacement is c.£10million 2024–26:
Costs incurred in 2024: £2.2million
Strategic Pillar:
Customer growth
Eurocell plc Annual Report and Accounts 202416 Eurocell plc Annual Report and Accounts 202416
OUR STRATEGY CONTINUED
Initiative: Branch network
Estimate optimal size of the
network is at least 250 sites
(31December 2024: 212 sites),
with target to add at least 30 new
branches over the next four years
Initiative: Windows and doors
Sell more windows and doors through
the network, with target to fill 50%
ofavailable spare capacity over the
five-year period, driving incremental
sales of c.£35m
Initiative: Extended living spaces
Target incremental garden room
sales of £20million and extensions
of£10million vs 2023 in the
five-year period
Strategy in action: 2024 progress
Confirmed optimum estate size
through modelling work with location
planning partner
Identified an additional c.50
prioritised locations
Identified opportunities to optimise
existing estate through relocations,
where current sites do not provide
the required growth opportunity
Opened two new branches in Q4
(Bishops Stortford and Watford)
Completed three relocations
(Greenford and Staples corner
to Wembley, plus Dewsbury)
Refreshed branch exterior and
signage design for new sites
and relocations
Continued branch facilities and
welfare improvement programme.
Strategy in action: 2024 progress
Successfully completed initial six branch
trial (started in Q4 2023)
Accelerated a progressive roll-out
across the network, ending the year
with 91 branches live on the programme
Established a dedicated supply chain
for PVC and aluminium window frames
and glass
Implemented a comprehensive staff
training programme and established
a central order processing team
Delivered incremental window and door
sales of £2.4million.
Strategy in action: 2024 progress
Successfully completed extensions
product launch (started in Q4 2023)
Launch of four new garden
roomdesigns
Sold c.550 garden roomsatatotal
salesvalue of £8.8million
(2023:c.300units, £4.4million)
Sold over 30 extensions in 2024 with
a total sales value of £1.0million.
2024 KPIs
Estate size:
31 December 2024: 212 sites
(31 December 2023: 214)
New branches
2024: 2 new sites
(2023: no new sites)
2024 KPIs
Branches live on the programme:
31 December 2024: 91
(31 December 2023: 6)
Incremental annual window and door
sales vs 2023:
2024: £2.4million
2024 KPIs
Garden room sales:
2024: £8.8million
(2023: £4.4million)
Extension sales:
2024: £1.0million
(2023: £0.1million)
Strategy in action: 2025 focus
Open seven new branches
Ongoing programme of relocations
and network welfare improvements.
Strategy in action: 2025 focus
Progressive roll-out across the remaining
branches, with all sites live byyear-end
Supply chain expansion in line with
programme targets.
Strategy in action: 2025 focus
Drive growth through marketing
investment, enhanced website content
and product development.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 17
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 17
Initiative: Profiles (fabricators)
Protect our existing PVC business
and expand our aluminium offering
Initiative: Digital growth
Build awareness of our products
and home improvement solutions,
driving new customers and
incremental sales through
thewebsite
Strategy in action: 2024 progress
Continued to protect our existing PVC
fabricator business, via:
Maintaining our value-added
serviceproposition
Leveraging our position as the
leading technical systems house
Exploiting our position
with housebuilders to
maintainspecifications.
Identified an opportunity to enhance
our position in fenestration through the
acquisition of Alunet, which delivers:
Aluminium system ownership and
a full range of aluminium products
Complementary solid core entrance
door business
Addition of aluminium garage doors
to our range.
Strategy in action: 2024 progress
Improved website experience via:
Including additional
productcategories
Better SEO, site structure
andnavigation.
Focused on incremental revenue
drivers such as PPC, email and
product recommendations
Introduced new e-commerce
initiatives,such as dropship and
one-hourclick-and-collect.
2024 KPIs
Rigid PVC profile sales:
2024: £115.0million
(2023: £117.4million)
2024 KPIs
E-commerce sales:
2024: £4.7million
(2023: £3.0million)
Strategy in action: 2025 focus
Integrate Alunet and begin to capture
synergies in areas such as cross-selling,
supply chain and cost optimisation.
Strategy in action: 2025 focus
Drive web adoption among existing
account holders and attract a wider
trade audience
Improve the customer experience
and conversions
Introduce an online windows and
doors proposition.
The growth opportunity for
Window and
door opportunity
Eurocell manufacture
window profiles and
composite doors…
which are made
into windows by our
fabricator partners and
doors by Vista…
or sold through a
Eurocell branch…
to a window installer
who install the finished
windows and doors
into a home…
providing the
homeowner with quality
windows and doors.
and either sold
directly…
Opportunity to increase window and
door sales to installers through our
network of UK branches…
by utilising space capacity in our
branches, which currently sell c.1,100
frames per week, but have the space
to sell up to c.6,300 frames per week…
through a targeted approach, focusing
primarily on window installers (who buy
competitor windows)…
which through a phased roll-out, has
potential to deliver c.£35m incremental
sales (using 50% of spare capacity).
Improves returns
for the whole
branch network
Shortens time to
break-even and payback
for new branches
Utilises spare production
capacity for window
profile and doors
Eurocell plc Annual Report and Accounts 202418 Eurocell plc Annual Report and Accounts 202418
OUR STRATEGY CONTINUED
Growth opportunity and route to market for increased
sales of Eurocell windows and doors.
Route to market for windows
STRATEGY
IN ACTION
Target customers
Window installers General builders
DIY’ers
5%
20%
75%
5,200 Spare capacity
(frames per week)
1,10 0
27
2024
42
25%
59
50%2023
24
2022
26
Capacity
utilisation
Sales of windows
and doors (£m)
higher number of
households within
catchment area…
with higher proportion of
home ownership…
skewed more
towards larger
residential properties…
in areas where age of
housing stock is
at least 25 years old…
and where
affluence is higher.
proximity to other
Eurocellbranches…
in branches with
strong teams, with
low labour turnover…
with a slight skew
towards overperformance
in coastal locations…
and in branches
with good access
and parking.
customer drivetimes
at peak hours
(rush hour)…
in branches where
competitors create a ‘hub
effect’ that attracts demand…
despite competitors
pulling on our
available demand…
which is primarily
driven by key competitors
(Gap/Epwin).
Strategic Report Corporate Governance Financial Statements
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Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 19
Optimal branch
estate size
Confirmed an optimal branch network estate size is at
least 250 branches, with priority locations identified.
Key drivers and critical success factors for branches
Customer demand for Eurocell
product is driven by…
Attractiveness of a Eurocell branch
is affected by…
Catchment area for a Eurocell
branch is impacted by…
Conclusion
CACI modelling confirmed an optimal estate size of at least 250 branches,
with c.50 prioritised new locations identified.
Plan
212 branches at 31 December 2024 – plan to add c.30 new sites over the next four years
Two new branches opened in Q4 2024 and seven planned for 2025
Three relocations completed in 2024 and five planned for 2025.
Demand
map
CACI help us determine
’s demand map
CACI model combines Eurocell
data with UK population and
housing data sources.
Customer demand derived
using drive-times.
STRATEGY
IN ACTION
Eurocell plc Annual Report and Accounts 202420 Eurocell plc Annual Report and Accounts 202420
Refreshed branch
exterior and signage
OUR STRATEGY CONTINUED
New branches and relocations include a refreshed
branch exterior and signage.
Brand loud and proud – larger more prominent signage, and with core categories clear at mid-height
New Bishops Stortford branch New Watford branch
Wembley relocation Preston relocation
STRATEGY
IN ACTION
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 21
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 21
Digital
strategy
Customer growth is underpinned by an increased investment in
digital marketing, to raise awareness of our products and home
improvement solutions and thereby acquire new customers.
Our ambition
Enhance our market-leading digital proposition to build awareness of our products
and home improvement solutions, driving new customers and incremental sales
Improved website
experience
Including additional
product categories
improved SEO, site
structure and navigation
Focus on incremental
revenue drivers:
PPC
Email
Product
recommendations
New trade accounts.
Improved customer
experience with new
e-commerce initiatives:
Dropship
One-hour
click-and-collect
Bulk buys
Web exclusives.
Resulting in stronger
web trading
Organic traffic is now
39% v 2023
B2C e-commerce sales
57% v 2023
Digital activity builds awareness of our brand,
attracts new customers and drives traffic to our branches
Search engine
optimisation (‘SEO’)
improving our rankings
30,000 keywords now
ranked with 1,500 rank in
top three search results
Pay per click (‘PPC’)
Targeting corerange,
garden rooms
andextensions
Targeted email
campaigns
88% of e-commerce
customers are new
New website
Future-proofed
platform to build our
competitive advantage
in the online space
Order fulfilment
Primarily delivered via
our branch network
Homeowner
Tradesperson
Email
campaigns
Search
engines
Social
media
STRATEGY
IN ACTION
Eurocell plc Annual Report and Accounts 202422 Eurocell plc Annual Report and Accounts 202422
SUSTAINABILITY
REPORT
Why sustainability matters
Eurocell is committed to operating a
sustainable business and building a
reputation for being a truly responsible
company. We aim to lead the fenestration
sector in sustainability and are focused on
reducing our carbon footprint, valuing and
supporting the wellbeing of our people,
and improving the environment in which
we operate.
Our Group purpose is to create sustainable
building solutions for the trade of today, the
homes of tomorrow and the environment
of the future. Circular economy principles
lie at the heart of our strategy and our
operation, as we recycle old PVC window
profiles into new products. In addition,
we aim to reduce our environmental
impact via energy saving initiatives and
waste management schemes whilst,
generating savings for our customers
through products that minimise heat loss
and lower energy bills. We endeavour to
provide an excellent, safe workplace for
our colleagues and to ensure they feel
supported and valued. We will continue to
play an active role in our communities and
being a good neighbour.
In working to embed our sustainability
strategy, we recognise that our customers,
employees, other stakeholders and the
communities in which we work are placing
increasing importance on environmental,
social and governance (‘ESG’) matters.
In 2024, our focus has been on setting
science-based emission reduction targets
and developing our climate Transition Plan.
In 2025, we will build on these foundations
by formalising decarbonisation actions
and progress metrics, disseminating them
across the business and enhancing the
precision of our estimates, to show a clear
pathway amidst the inherent uncertainties
of the Transition Plan.
ESG
LEADERSHIP
Integrity is the cornerstone
of our business
Fully transparent in the way
that we operate and report
Receptive and responsive
to challenge and scrutiny
by keystakeholders
Constantly evaluating and
mitigating risks to protect
thebusiness
Always have one eye to the
future, in order to comply with
new legislation and deploy
best practice.
Employee safety and welfare is
always front of mind
We will live and breathe our values
without compromise
A diverse business, where people
can be their true authentic selves
Excel at developing people, by
nurturing talent and always seeking
to promote from within
Fair in the way that we reward and
manage our people.
Maximise recycled content
in manufactured products
Ethically source raw materials
and products
Progressively reduce carbon
footprint on a path to Net Zero
by 2045
Be a responsible neighbour,
wherever we operate
Minimise waste and usage
of plastic packaging.
With the highest standards of governance
A great place to work
Driving sustainability in the fenestration sector
Strategic Report Corporate Governance Financial Statements
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Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 23
Achievements since our last Annual
Reportinclude:
Submitted targets to the Science
Based Targets initiative (‘SBTi’).
Wesubmitted both near-term and
long-term targets to SBTi covering
Scopes 1, 2 and 3 emissions
Published our Net Zero Transition
Plan aligned to the Transition Plan
Taskforce (‘TPT’) standards. Weset
out the underpinning initiatives that
will drive carbon reduction across our
business and plans to achieve these
Maintained the percentage of
recycled PVC in our products. In 2024
we achieved 32%, level with 2023. We
have updated our medium-term target to
36%, to reflect higher forecast revenue
growth in line with our five-year strategic
plan, plus the expected availability of
feedstock for our recycling plants
Continued to invest in carbon
reduction initiatives to minimise
our environmental impact. Solar
panels are now operational at our main
extrusion site, plus installation of panels
at our distribution centre begins shortly
Enhanced our reporting against
the recommendations of the Task
Force on Climate-related Financial
Disclosures (‘TCFD’). This includes
refining analysis and supporting it with
financial quantification where possible
Submitted our first Climate Change
questionnaire to the CDP. We are
pleased to share we were awarded a
Bgrade for Climate
Received an ‘AA’ rating from the
MSCI. In 2024 Eurocell received a rating
of AA (on a scale of AAA–CCC) in the
MSCI ESG Ratings assessment
Substantially enhanced employee
engagement. We launched our internal
communications framework (including
the Eurocell and You monthly newsletter
and CEO listening groups) and
completed a much more comprehensive
employee engagement survey with an
external provider
Pushed forward on Equity, Diversity,
Inclusion and Belonging. We joined
the Construction Inclusion Coalition and
committed to the Built on Better Pledge.
Looking forward, our priorities are to:
Obtain validation of our submitted
science-based targets from the SBTi.
In the meantime, we will commence
implementation of the planned actions
that support achieving our targets
Focus on sustainability as part of our
new product development programmes,
looking to increase the development
of low-carbon products to meet
consumerdemands
Review and enhance our wellbeing
framework to ensure that we better
support the wellbeing of employees
in line with their expectations
Continue to engage with Maggie’s, our
charity partner, that provides emotional
support and care for cancer patients
and their families.
Materiality assessment
There are no changes to our business
that would require an updated materiality
assessment. The five most important
issues identified by our assessment are:
Health and safety: ensuring workforce
wellness and safety
Labour and human rights: ensuring fair
working practices for our employees
including human rights
Climate change and emissions:
minimising our carbon emissions and
our contribution to climate change
Waste management: waste generated
by our operations needs to be dealt with
responsibly, including hazardous waste
Product quality: selling products that are
safe to use and of high quality.
We used these material topics to refine our
ESG strategy in 2024 and monitor progress
with appropriate KPIs andtargets.
Eurocell plc Annual Report and Accounts 202424 Eurocell plc Annual Report and Accounts 202424
SUSTAINABILITY REPORT CONTINUED
Sustainable business goals
KPIs and targets
Since our base year of FY22, we have achieved reductions across all three scopes. Scope 2 market-based has seen the most
significant reduction, due to sourcing renewable electricity across 95% of our electricity consumption (up from 72% in FY22).
TheScope 1 reduction of 6.8% from FY22 was through reduction in our natural gas consumption. Reduced spending was the main
driver of our Scope 3 reduction; however, we have also taken actions aligned with our transition plan to acquire supplier emissions
data and purchase lower embodied carbon products which is reflected in our FY24 Scope 3 emissions.
KPI 2024 2023 Target Link to UN SDGs
EnvironmentalCircular economy and waste management
Waste to landfill % landfill 2.5% 9% No more than 5% waste to
landfill by2025 and 1% by
2030
Waste recycled % recycled 69% 76% Increase of 2% per annum in
waste recycled (to 88% by
2025), then increase of 1%
per annum thereafter (to 93%
by 2030) vs 2020 baseline
Recycled material
used in production
% used 32% 32% 36% by 2030
Recycled material
yield
% generated 62% 63% 72% by 2030
Environmental Emissions, energy management and pollution
Scope 1, 2 and
3 emissions
(Market-based)
Absolute Scope 1,
2 and 3 emissions
(Market-based)
183,299 tCO
2
e 188,199 tCO
2
e Net Zero by 2045
Scope 1 and 2 Absolute Scope
1 and 2 emissions
(Market-based)
9,995 tCO
2
e 10,862 tCO
2
e 70.03% reduction by 2034
Scope 3 Absolute Scope 3
emissions
(Market-based)
173,305 tCO
2
e 177,300 tCO
2
e 37.5% reduction by 2034
Renewable electricity % renewable
electricity used
95% total
electricity
94% total
electricity
More than 90% by 2025
Social
Health and Safety Lost-time injury rate 4.1 per
1m hours
5.7 per
1m hours
3.1 per 1m hours by 2026
Employee
engagement
and recruitment
Labour turnover 25% 27% Year-on-year reduction
Employee
satisfaction
Annual survey
response rate and
Winning Formula score
70% and 59% 73% and n/a Year-on-year increase
Diversity Female employees 16.9% 16.3% Year-on-year increase
Remuneration National Living Wage
(‘NLW’)
All employees
at or above
NLW
All employees
at or above
NLW
All employees above NLW
by 2023
Education Apprenticeships/
Kickstarters
63 61 20% increase on 2020 base
of32by2025
Note: KPI performance data for 2023 and 2024 included in the table above is based on management estimates.
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Eurocell plc Annual Report and Accounts 2024 25
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 25
HEALTH AND
SAFETY
Responsibilities
Health and safety remains the most
material issue identified in our materiality
assessment. Our Group-wide Safety,
Health and Environment Policy, available
on our website, outlines our commitment
to ensuring a safe and healthy working
environment for employees, visitors
andcontractors.
SHE strategy
We update our Safety First strategy each
year based on our health and safety
performance, employee and management
feedback, plus emerging trends and
best practice. We continually engage
with employees regarding health and
safety issues through volunteer safety
representatives and monthly safety
meetings to ensure their participation
inhealth and safety management.
This year our Safety First strategy focused
on 12 core initiatives, which have served
to develop the knowledge and awareness
of health and safety issues throughout our
workforce, leading to the better behaviours
that have underpinned an improvement in
our overall performance. We are confident
that we are developing a culture of
continual improvement in safety standards.
Safety
First
IOSH Training
Full-day IOSH Working Safely training
provided to operations colleagues each month
and IOSH Managing Safely training provided
to line management and Safety Reps.
Recognition Schemes
Individual and collective recognition
forgood practices, behaviour and
milestoneachievements.
Visual SHE
Installation of SHE Focus Areas and
electronicdays since last accident’
display screens.
Induction Process
Reviewed and updated across the
Branch Network.
Focus Area: Manual Handling Risk
Dedicated focus on reducing manual
handling risks.
Dynamic Risk Assessment
‘Take 5’ training has been provided and
booklets issued, encouraging employees to
stop and re-assess risks as needed.
Cardinal Rules
Reviewing, amending, and ensuring
compliance with our nine Cardinal Rules.
Leading SHE KPIs
Performance against KPIs has been
reported at monthly ExCom meetings
since March.
ISO Standards
Working towards certification for all sites.
Safe Start Standdown
Half-day standdown delivered to all staff
around the Christmas shutdown.
Hazard Reporting
Electronic hazard reporting screens
implemented at all Operations sites.
Directing and leading safely training
Half-day directing/leading safely courses
provided to ExCom and direct reports.
Eurocell plc Annual Report and Accounts 202426 Eurocell plc Annual Report and Accounts 202426
Some of our key initiatives include:
Reducing manual handling risk, which
is an integral part of our operations
Continued focus on visual SHE to
keep health and safety at the forefront
of employees’ minds
Implementing a new hazard
reporting process
Focused on Dynamic risk assessments.
We plan to build on our achievements
by focusing on the following in 2025:
Complete a ‘back to basics gap
analysis’ at each of our sites, to assess
our performance against SHE best
practice, and rectify any significant
findings to mitigate risk
Continuing with our Cardinal Rules
programme, with a focus on Material
Handling Equipment (‘MHE’), including
an update to our transport safety risk
assessment, enhancing the safety
features on our MHE, and by improving
segregation and visual safety
In the Branch Network, we plan to
focus on the safety of contractors,
by implementing a contractor safety
checklist for branch managers and
providing them with appropriate training.
ISO certification and compliance
In 2024, Eurocell maintained the ISO
45001 certification at four of our eight
manufacturing sites (2023: four sites).
Wecontinue to work towards our target
to implement safety management systems
that satisfy the requirements of ISO 45001
at all of our operational facilities by the end
of 2025.
We are pleased that the two Health and
Safety Executive (‘HSE’) Improvement
Notices that we reported on last year,
relating to dust and machine guarding,
have been revoked, as they have been
addressed to the satisfaction of the HSE.
However, we received a Notice of
Contravention in 2024 following a
significant incident resulting in 4 months
absence for the injured party. We have
formally responded to the HSE’s notice,
outlining our investigation into the incident
and the corrective action plan developed,
which is being rigorously tracked.
Safety performance
We have delivered another significant
improvement in our overall safety
performance in 2024, reducing the
numberof lost time injuries by 30%,
thelost time injury frequency rate by
28%,and the RIDDOR rate by 45%.
We have achieved this improvement
despite three major incidents that we
aredisappointed to report.
We have undertaken a thorough
investigation in each case and
implemented corrective actions to prevent
similar incidents occurring in the future.
The number of near misses reported in
2024 increased by 18% this year, although
we attribute this to an enhanced focus on
hazard identification and awareness with
the implementation of our new hazard
reporting process.
Safety targets
As an overall ambition, we are targeting
the elimination of RIDDOR (Reporting
of Injuries, Diseases and Dangerous
Occurrences Regulations 2013) injuries
among our employees by the end of 2027.
To assist with tracking our progress we
have set interim targets, and for 2025 we
are aiming to achieve a 25% reduction in
our lost time injury frequency rate (‘LTIFR’)
and 33% reduction in our RIDDOR rate
compared to 2024.
2024 2023 2022 2021 2020
Lost time injuries (employees)
1, 2
19 27 48 36 24
Lost time injury frequency rate (‘LTIFR’)
3
4.1 5.7 10.0 7.6 7.4
Total recordable injuries (contractors) 1 1
RIDDOR 6 11 23 28 19
Near misses 172 146 102 29 n/a
Number of employee fatalities
Number of contractor fatalities
Number of cases of silicosis
Number of staff trained on health and safety standards 241 322
Number of health and safety training hours 1,687 3,456
Proportion of operational sites certified to ISO 45001 50% 50%
1 We define lost time injuries as a full shift lost following the day of the incident.
2 We record lost time injuries for all permanent and temporary employees.
3 Injuries per onemillion hours worked.
SUSTAINABILITY REPORT CONTINUEDSUSTAINABILITY REPORT CONTINUED
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 27
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 27
Our strategy and business model are
underpinned by the commitment and
efforts of all our employees and our
approach to colleague interaction is
explained and monitored through our
People First strategic pillar.
Engagement
We recognise the impact we have on our
colleagues, communities and beyond, and
are committed to ensuring that we engage
appropriately with all key stakeholders.
Employee engagement
We engage with employees through a
variety of methods to ensure all have the
opportunity to be heard.
Internal Communications
Framework
We appointed an Internal Communications
Manager in 2024 who has already made
great strides in improving employee
communications based on a broad range
of colleague feedback. Several initiatives
have been implemented based on the
findings, forming the basis of our new
Internal Communications Framework.
PEOPLE
FIRST
Board engagement
We continue to run colleague focus groups,
led by our designated Non-executive
Director Alison Littley but carried out by all
the Non-executive Directors.
People First survey
In 2024, we engaged an external partner to
introduce a new survey capturing a broader
understanding of employee sentiment
across a greater variety of topics including
engagement, process, culture and strategy.
The three largest areas of focus emerging
from the survey are wellbeing, reward and
recognition, and job satisfaction. We are
committed to making improvements in
these areas, some of which we have been
able to action already, and some of which
will be incorporated into our future plans.
The change in survey makes any
comparisons with previous results less
meaningful. However, the 2024 survey
has established a baseline and we are
sure that this work will result in greater
personal and professional development
opportunities for our employees.
KPI 2024
Response rate 70%
Overall Winning Formula Score 59%
Winning Culture Score 59%
Winning Strategy Score 58%
Overall engagement score 61%
Community partnerships
In 2024, our charitable efforts continued
to focus on Maggie’s, which provides
emotional support and care for cancer
patients and their families, with 24 centres
across the UK.
Over 2023 and 2024 we raised a total
of £46,000 for Maggie’s, with a variety
of activities. We are incredibly proud
of the collective effort and generosity
demonstrated by our colleagues.
We remain committed to supporting
Maggie’s in 2025.
‘Our ambition is to have talented, engaged and motivated colleagues
whoworkpassionatelytoachieve clear business and personal goals’.
Eurocell will be a great place to work, where our culture makes colleagues feel...
OUR
AMBITION
OUR
STRATEGY
KEY
PRIORITIES
SUCCESS
MEASURES
“I feel part of the Eurocell team
and I’m passionate about
myrolewithin thisteam”
HEALTH AND SAFETY
Develop health and safety
leadership skills
Develop health and
safetyeducation
EMPLOYEE VALUE
PROPOSITION
Wellbeing framework
Recognition scheme
Induction and onboarding
programme
ENGAGEMENT
Internal Communications
Framework
Colleague forum
Community and
charityengagement
GROWING TALENT
Talent management and
succession planning
Talent development
Maximising use of
apprenticeships
“I know how to contribute to
the success of my business
“I know what’s going on... Ifeel
connected to the wider business –
I'm valued as ateammember
“I know how I can progress
within Eurocell, I’m clear
about my development”
IFR/LTIR/Severity Rate/
RIDDOR Rate
Attrition and Retention % % of Internal Promotions
Apprenticeships
Participation/Use of Levy
Culture Survey Feedback
Eurocell plc Annual Report and Accounts 202428 Eurocell plc Annual Report and Accounts 202428
Employee Value Proposition
Our Employee Value Proposition captures
the various topics which together aim to
ensure our employees feel valued and
supported as members of the Eurocell team.
Fair working practices
We are committed to providing a fair
working environment for all our colleagues,
including a fair salary, terms and conditions
of employment, and statutory benefits.
Employee turnover
We are pleased to report that our labour
turnover decreased from 27% in 2023 to
25% in 2024, although this remains above
our 2020 baseline of 21%. We expect to
see continued progress in 2025.
Our full-time colleague voluntary turnover
rate was 20% in 2024.
Reward and recognition
Our policy is to comply, at the very least,
with minimum wage legislation for all
colleagues. Each year we ensure that
all employees are paid at or above the
National Living Wage (‘NLW’) and can
confirm that we remained in line with this
ambition again in 2024.
During 2024 we focused on simplifying
and standardising our reward packages.
Our reward strategy ensures that all
employees are eligible for a range of
benefits and incentives that include a
defined-contribution pension scheme
(introducing salary sacrifice in April
2025), life insurance, Save As You Earn
(‘Sharesave’) schemes, a health care
cash plan and access to savings and
offers through our third-party platform.
Inaddition to the formal packages,
we have a variety of events and vehicles
to engender a culture of feeling valued.
In 2024, we introduced the Proud Awards.
Employees are encouraged to nominate
fellow colleagues that have showcased
any of our values that make their
colleagues or managers proud.
Wellbeing framework
We are committed to supporting all
colleagues in their wellbeing, inclusive
of mental, physical and financial issues.
We provide tools to support colleague
wellbeing, including an Employee
Assistance Programme, access to
health and wellbeing support, and our
occupational health programme with
targeted health surveillance and a health
care cash plan. Our People First survey
results identified wellbeing as one of our
largest focus areas, so we plan to review
and enhance our wellbeing framework in
2025, to ensure we appropriately support
the wellbeing of all colleagues in line with
their expectations.
Equity, diversity, inclusion
and belonging
The overriding policy in any new
appointments we make continues to
be one of selecting candidates with an
appropriate mix of skills, capabilities
and market knowledge, to ensure the
continued success of the business.
However, we recognise fully the benefits
of encouraging diversity and inclusivity
across the business and believe that
progress in these areas will contribute
strongly to our continued success.
We have recently reviewed and updated
our Equity, Diversity and Inclusion Policy
and our Anti-Bullying, Harassment
and Victimisation Policy, as we aim to
continually improve our processes.
We are committed to providing a working
environment that embraces opportunities
for everyone, as set out in our Policy,
available online.
We are also committed to fostering an
environment that respects the equity and
diversity of all colleagues and ensures
their feeling of inclusion and belonging.
We have joined the Construction
Inclusion Coalition, created to improve
equity, diversity and inclusion across the
construction sector. We have committed
to the Coalition’s Built on Better Pledge
and are fully engaged in the efforts to
enhance diversity and inclusion in the
construction sector.
Whilst we operate in an industry in which,
historically, women have been under-
represented, we are very committed to
increasing the participation of women
throughout the Group. Our historic target
has been to deliver year-on-year increases
in the proportion of female employees in
the Group. In 2024, female employees
increased to 17% (2023: 16%).
In addition, we continue to promote flexible
solutions tailored to, and supportive of,
individual needs. Our internal processes
support all colleagues who may require
help and support, including employees
who are disabled or become disabled
during their employment, to fulfil their
day-to-day work activities through our
occupational health provision. We provide
tailored support for specific groups and
individuals throughout our business,
including the provision of free English and
maths tuition for non-English speakers.
SUSTAINABILITY REPORT CONTINUED
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Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 29
This year we developed and published
our Board Diversity Policy, available on
our website.
The relatively small size of the Board
and the pre-existing Directors’ service
contracts have inevitably limited the
pace of change. We currently meet two
of the three FCA targets on diversity,
with one Director from an ethnic minority
background and one senior Board position
held by a female. Our progress towards
meeting the target of 40% of the Board
being women (38% as at the 2024 AGM)
was adversely impacted by Kate Allum’s
departure in July.
Following changes in 2024, female
membership of the Executive Committee
has now increased to 60%.
2024 diversity statistics
No.
% of total
employees
Employees with
disabilities
52 3%
Full-time employees 1,856 96%
Part-time employees 71 4%
Permanent
employees
1,873 97%
Contract/temporary
employees
54 3%
Total employees 1,927
Growing Talent
Our main focus areas under Growing
Talent in 2024 were; leadership
development, talent management,
succession planning and apprenticeships.
We completed a review of our
induction process and identified
improvements which are now in place.
We also introduced two new leadership
development programmes for branch
managers and operations leaders.
We continue to offer apprenticeship
positions through the apprenticeship
levy, and as of year-end employed
27apprentices.
We are working to define and streamline the
programme across the Group and launch
a new apprenticeship programmein 2025.
2024 training statistics
No.
% of total
employees
Employees who
receive training
2,067 100%
Number of
training hours
33,992
Average training
hours per employee
17. 6
Gender diversity statistics
2024 gender analysis
Male
No. %
Female
No. %
Total
No.
Directors 5 71% 2 29% 7
Executive Committee 2 40% 3 60% 5
Senior management 23 72% 9 28% 32
Other employees 1,685 83% 338 17% 2,023
Total 1,715 83% 352 17% 2,067
2023 gender analysis
Male
No. %
Female
No. %
Total
No.
Directors 6 75% 2 25% 8
Executive Committee 3 75% 1 25% 4
Other employees 1,753 84% 342 16% 2,095
Total 1,758 84% 343 16% 2,101
Eurocell plc Annual Report and Accounts 202430 Eurocell plc Annual Report and Accounts 202430
SUSTAINABILITY REPORT CONTINUED
ENVIRONMENTAL
LEADERSHIP
Managing environmental
performance
We recognise the role we play in
promoting environmental protection
and are committed to conducting our
business in a safe and responsible
manner,includingprotecting and
minimising the impact of our operations
on the environment. We are focused
on reducing our environmental impact
and aim to continuously improve our
performance. In 2024, we developed
a dedicated Environmental Policy
which is available at:investors.eurocell.
co.uk. Applying to allcolleagues across
part of the Group, the Policy outlines
our commitments towards reducing
emissions,energy consumption,
biodiversity and environmental issues,
waste and resource use, water use,
andthe environmental impacts of
ourproducts.
The environmental management
systems implemented at our extrusion
plants, secondary operations (foiling)
facility and door manufacturing plant
are all accredited to ISO 14001:2015.
Wheresitesarenotcertified to ISO 14001,
we continue to maintain an environmental
management system and have daily
inspections to ensure permit compliance.
Overall, 50% of our main manufacturing
sites are certified to ISO 14001. We are
continuing to develop procedures and
guidance for those sites not currently
certified, so that they are compliant
with the standards by the end of 2025
and ready to seek certification in 2026.
Noenvironmental fines or penalties have
been recorded in 2024 or 2023.
Energy and greenhouse gas
emissions
Central to our sustainability strategyis
reducing the carbon footprint of our
business and the impact our operations
have on climate change, including
minimising waste and reducing energy
consumption and greenhouse gas
emissions across all of our operations.
Wehave now submitted near-term and
Net Zero targets to the Science Based
Targets initiative (‘SBTi’) and developed
a Net Zero Transition Plan, as set out in
the ESG Leadership section.
Energy consumption and emissions data
We have continued to develop our end-to-end carbon footprint methodology, which includes a full emissions analysis for 2023 and
2024, as set out in the table below.
Scope
2024
ktCO
2
e
2023
ktCO
2
e
Movement
ktCO
2
e %
Scope 1 9.6 9.6 0.0 0%
Scope 2 (Location-based ) 10.6 11.0 (0.4) (3.6)%
Scope 2 (Market-based) 0.4 1.3 (0.9) (69.2)%
Scope 1 and 2 (Location-based) 20.2 20.6 (0.4) (1.9)%
Scope 1 and 2 (Market-based) 10.0 10.9 (0.9) (8.3)%
Scope 3 173.3 17 7. 3 (4.0) (2.3)%
Purchased Goods and Services 148.4 152.5 (4.1) (2.7)%
Capital Goods 2.9 2.2 0.7 31.8%
Fuel and Energy-related Activities 2.4 3.2 (0.8) (25)%
Upstream Transportation 8.7 8.2 0.5 6.1%
Waste 0.4 0.3 0.1 33.3%
We are also pleased to report the following
operational initiatives undertaken this year
to reduce our energy consumption and
greenhouse gas emissions:
Completed the installation of solar
panels at our main extrusion facilities
in August 2024, which as of the
publication of this report have yielded
nearly 250,000 kWh of electricity at our
Clovernook site
Increased the proportion of renewable
electricity we procure, from 94% in 2023
to 95% in 2024. This has largely been
through consolidation of activities onto
sites with existing renewable electricity
contracts in place
Replaced the boilers at our main
extrusion site, Clovernook
Continued to work to install LED lighting
across all sites, which is now c.80%
progressed, with a planned completion
date at the end of 2025
Replaced 12 LPG trucks in our material
handling fleet with nine electric vehicles.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 31
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 31
Scope
2024
ktCO
2
e
2023
ktCO
2
e
Movement
ktCO
2
e %
Business Travel 0.4 0.8 (0.4) (50)%
Employee Commuting 1.9 1.8 0.1 5.6%
Upstream Leased Assets Not Applicable
Downstream Transportation Not Applicable
Processing of Sold Products 6.9 5.4 1.5 27.8%
Use of Sold Products Not Applicable
End-of-life Treatment 1.3 2.9 (1.6) (55.2)%
Downstream Leased Assets Not Applicable
Franchises Not Applicable
Investments Not Applicable
Total Scope 1, 2 and 3 (Location-based) 193.5 197. 9 (4.4) (2.2)%
Total Scope 1, 2 and 3 (Market-based) 183.3 188.2 (4.9) (2.6)%
Intensity ratio (tCO
2
e per £m of revenue) – Location-based 541 543 (2) (0.4)%
Intensity ratio (tCO
2
e per £m of revenue) – Market-based 513 516 (3) (0.6)%
Energy
FY24
MWh
FY23
MWh
Movement
MWh %
Total non-renewable fuels consumption 40,829 40,456 373 0.9%
Total renewable fuels consumption
Total renewable electricity consumption 48,805 49,756 (951) (1.9)%
Total non-renewable electricity consumption 2,382 3,430 (1,048) (30.6)%
Total renewable energy consumption 48,805 49,756 (951) (1.9)%
Total non-renewable energy consumption 43, 211 43,886 (675) (1.5)%
Total energy consumption 92,016 93,642 (1,626) (1.7)%
Notes to table:
We operate only within the United Kingdom and so values are for UK operations only
A mathematical error was identified in the non-renewable fuels consumption energy figure in FY23. This has been corrected in the energy table and had no impact
onthe FY23 emissions calculation.
Notes to calculations:
Emissions and energy data presented for 2023 and 2024 is based on management estimates
To calculate our emissions and energy usage data, we have followed the 2019 UK Government environmental reporting guidance. We have used the GHG Protocol
Corporate Accounting and Reporting Standard (revised edition). The Greenhouse Gas Protocol standard covers the accounting and reporting of seven greenhouse
gases covered by the Kyoto Protocol. We are reporting our Scope 3 emissions, with guidance from the GHG Protocol Corporate Value Chain (Scope 3) Accounting
and Reporting Standard and the GHG Protocol Technical Guidance for Calculating Scope 3 Emissions, as required
We have reported on all of the material emission sources from within the operational boundaries of the Group, as required under the Companies Act 2006 (Strategic
Report and Directors’ Reports) Regulations 2013 and under the UK’s Streamlined Energy and Carbon Reporting (‘SECR’) requirements
The Group has defined its organisational boundary using an operational control approach. Our reporting of Scope 1 and 2 emissions and energy data covers 100%
of our global operations. Furthermore, our reporting of Scope 3 emissions covers 100% of our upstream and downstream value chain
The emission factors from the UK Government’s GHG Conversion Factors for Company Reporting 2024 (the Department for Environment, Food and Rural Affairs (‘DEFRA’)
factors) have been used for all Scope 1 and 2 categories and the majority of Scope 3 categories. For spend-based calculations, the UK Environmentally-Extended
Input-Output (‘EEIO’) model factors were used. For weight-based calculations, EcoInvent and Idemat factors were used
In line with the Greenhouse Gas Protocol, we continue to review our reporting in light of any changes in business structure, calculation methodology and the accuracy
or availability of data.
Eurocell plc Annual Report and Accounts 202432 Eurocell plc Annual Report and Accounts 202432
SUSTAINABILITY REPORT CONTINUED
Energy consumption and
emissions performance
Our Scope 1 emissions were consistent
year on year despite movements within the
category. There was a significant decrease
in gas consumption at our Penny Emma
Way site. We were also able to obtain
more granular data on our refrigerant
assets. Together these drove a decrease
in Scope 1 emissions. However, due to
an error in categorisation of vehicles in the
prior year our diesel emissions increased
in 2024, offsetting the aforementioned
decrease. This error did not exceed our
restatement threshold and therefore no
prior-year restatement has been made.
Location-based Scope 2 emissions fell 4%
to 10.6 ktCO
2
e, and market-based Scope
2 emissions fell by 69% to 0.4 ktCO
2
e,
both were driven by the reduction in
electricity consumption at our Eurocell
Recycling North (‘ERN’) site as our Phase 2
operations were moved to our other
recycling plant. As ERN is our only site
without renewable electricity being
procured, this significantly reduced
market-based emissions.
In combination, location-based Scope 1
and 2 emissions of 20.2 ktCO
2
e was down
2% compared to 2023 and market-based
Scope 1 and 2 emissions of 10.0 ktCO
2
e
was down 8% compared to 2023.
We have calculated our Scope 3
emissions for 2024 to be 173.3 ktCO
2
e,
compared to 177.3 ktCO
2
e in 2023, a
decrease of 2%. This mainly reflects lower
emissions from Purchased Goods and
Services, down 4.1 ktCO
2
e, driven by a
slight reduction in spend.
The reduction in Fuel and Energy-related
Activities was caused by the respective
fall in Scope 1 and market-based Scope
2 emissions, and the fall in End-of-life
Treatment of Sold Products was caused
by a reduction in the emissions factor
for recycling, as a result of a previous
year error by DEFRA, which they have
addressed this year.
We successfully conducted an employee
commuting survey this year and
therefore was able to use actual data,
which could be extrapolated for the
emissions calculation. This resulted in an
increase from last year. We also obtained
energy use data from a larger number
of fabricators to calculate processing
emissions, meaning our calculation had
greater precision.
Reflecting these factors, total emissions
(Scope 1, 2 and 3) were down 2%
compared to 2023 for location-based, and
3% for market-based. However, due to a
slight decrease in revenue, the intensity
figures stayed reasonably consistent year
on year.
Total energy consumption of 92,016 MWh
in 2024 was a slight decrease on the
prior year of 2%, which reflects consistent
production volumes year on year.
Water consumption
Our main use of water is in the cooling
process for extrusion, but it is also used
to wash scrap PVC, remove impurities
in our recycling operations and for
employee welfare.
We have a closed loop water recycling
system in extrusion, and water supply bills
are scrutinised for abnormalities that would
indicate a leak, following which the water
provider would be contacted for repair.
The system significantly reduces the
environmental impact of our processes,
by conserving local water resources and
reducing the amount of contaminated or
unfiltered water entering back into the local
environment. Minimising consumption and
therefore reducing disposal costs also has
a financial benefit to our business.
We use only potable water, supplied
directly by the water provider, which is
suitable for drinking. We do not abstract
any ground or surface water. None of our
sites are located in high flood-risk areas
and all sites are provided with adequate
welfare facilities, in accordance with
governing legislation.
Water usage was identified as a key issue
for our stakeholders in our ESG materiality
assessment. Over the last few years, we
have strengthened our material recovery,
including improved water circularity. We
will continue the work to improve our water
usage data collection, and thereafter to
define targets to increase water efficiency
in our operations. This is dependent
on investment and process changes to
improve our existing closed-water loop
cooling systems.
Waste management
Our business and operations result
in waste and we are committed to
controlling, recovering and reusing waste
wherever possible. We promote the
efficient use of resources and materials
that are used in our facilities to help
reduce waste. We have a sustainable
procurement policy and we actively seek
to source sustainable products from
suppliers that are made from recycled
material where possible.
Total waste (kt) 2024 2023
To landfill 0.6 2.3
Recycled 16.6 19.3
Diverted from landfill 6.9 3.7
Total 24.1 25.3
During 2024, we continued our work
towards zero waste to landfill aspiration.
In 2024, our waste recycled proportion
fell to 69% (2023: 76%) despite the waste
being diverted from landfill, it was not
being recycled. Third-party collectors of
our waste are responsible for where the
waste goes and we will continue engaging
with them to ensure the disposal method
is used.
We have a target to increase waste
recycled by 2% per annum by the end
of 2025 vs our 2020 baseline (resulting
in 88% by 2025), and 1% per annum
thereafter (resulting in 93% by 2030).
We have also committed to a maximum
of 5% of waste to landfill by the end of
2025 and 1% by 2030.
To support delivery of these targets,
we have a new waste management plan,
focused on improving the processing of
by-products from our recycling process
(metal, rubber, wood). At third-party
sites, which act as collection and delivery
hubs for old windows which have been
replaced, we are implementing processes
that allow for cleaner waste streams. We
will also continue to develop partnerships
with waste services providers, to optimise
end-to-end material recovery.
Packaging accounts for c.5% of the waste
we generate. We aim to reduce this by
using thinner materials and packaging with
more recycled content, both for our own
products and in the delivery of raw material
to our sites.
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Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 33
Hazardous materials
We do not use significant amounts of
hazardous materials. In our extrusion
business, we do not use phthalates,
cadmium or lead-based stabilisers.
In our recycling operation we monitor
the cadmium and lead contamination
levels within feedstock, to ensure
compliance with governing legislation.
Very small quantities of other hazardous
materials are currently used as
additives within our product mix, but
these are rendered non-bioavailable
when encapsulated by the polymer
structure. In addition, we have a specific
requirement within our new product
introduction process to reduce any use of
hazardous materials. For example, we are
investigating replacing the solvent-based
glue used in our foiling process with a
water-based alternative.
Eurocell plc Annual Report and Accounts 202434 Eurocell plc Annual Report and Accounts 202434
TRANSITIONING
TO NET ZERO
In our 2023 Annual Report, we committed
to achieving Net Zero emissions across
our operations by 2045. This will bring our
business in line with the aims of the Paris
Agreement to hold global temperature
increase to well below 2ºC, and with the
aims of the UK Government to achieve
Net Zero by 2050. Since publishing last
year’s report, we have further developed
our emissions reduction plans and have
submitted the following near-term and
long-term targets to the SBTi.
Scope 1 and 2
Reduce absolute Scope 1 and
2 GHG emissions 70% by
2034 from a 2022 base year
Near-
term
target
Reduce absolute Scope 1 and
2 GHG emissions 90% by
2045 from a 2022 base year
Long-
term
target
Scope 3
Reduce absolute Scope 3
GHG emissions 38% by 2034
from a 2022 base year
Near-
term
target
Reduce absolute Scope 3
GHG emissions 90% by 2045
from a 2022 base year
Long-
term
target
In common with many businesses, the
road to Net Zero will include estimates and
assumptions about unknown factors. We
will be transparent about the associated
risks and key steps to achieve this goal.
Our full Transition Plan, aligned to the
Transition Plan Taskforce Framework,
is published at: investors.eurocell.co.uk.
Business model
We do not anticipate any material change
to our business model or impact on
our value chain in our near or long-term
decarbonisation plan. We believe Scope
1 and 2 actions can be achieved under a
business-as-usual environment; however,
Scope 3 reductions are dependent on
multiple factors, including decarbonisation
ofour supply chain as outlined below.
Scope 1 and 2
(our own operations targets)
Over 50% of our Scope 1 and 2 emissions
are from electricity use, plus petrol and
diesel consumption in our operational
fleet and company cars. In our base year,
72% of the electricity we purchased was
renewable and in 2024 we increased this
to 95% (2023: 94%). The remaining Scope
1 and 2 emissions are associated with
natural gas use and refrigerant leakage
for heating and cooling purposes.
In the near term, we plan to decarbonise
our commercial fleet where economically
and practically possible. This will include
using telematics software to support
better driving behaviours and planned
routing to improve fuel efficiency. Wewill
also explore switching from diesel to
HVO, if sufficient fuel is available at an
acceptable price. We intend to replace
Company cars and delivery vans with
Battery Electric Vehicles (‘BEVs’) or
Plug-In Hybrid Electric Vehicles (‘PHEVs’)
as leases come up for renewal, although
the transition for vans will take longer
due to the need for further technological
advancement. We also plan to phase out
the use of LPG by transitioning forklifts
to electric as current leases expire.
Long term, we will explore replacing the
commercial fleet with fully electric or
hydrogen vehicles, although it is worth
noting that the switch to HVO substantially
eliminates fleet emissions. The remaining
actions include replacement of gas
consuming units with heat pumps or
electric boilers, as well as transition to
zero global-warming-potential (‘GWP’)
refrigerants in cooling systems.
Scope 3
(our value chain targets)
Our Scope 3 emissions are significantly
greater than our operational carbon
footprint. The largest exposure is
purchased goods and services (84%
of Scope 3), of which 42% relates to
virgin PVC resin and associated additive
materials, such as the modifiers and
stabilisers required to make PVC profile.
Using more recycled PVC in our
manufactured products is a key step
to reducing virgin resin consumption.
We plan to increase recycling content up
to our long-term target of 36% though
investment will be required to improve
tooling and other machinery to drive up
production yield. The principal limiting
factor to further increases in recycling
beyond our target is the availability of
feedstock (i.e. waste windows).
Thereafter, achieving our emissions
reduction target will require the use
of lower embodied carbon resin and
bio-based resin. Only a limited amount
of these products are available today,
and significant innovation and market
development is required to deliver sufficient
quantities of them at commercially viable
prices to achieve our targets.
SUSTAINABILITY REPORT CONTINUED
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 35
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 35
2022 Scope
1 & 2
Growth
Renewable
Electricity
Fleet
Optimisation
Fleet HVO
Car EV
Van
Optimisation
Van EV
Forklift EV
Resulting
Emissions
2034
Target
-7.6
2022 Scope 3
-0.5
Growth
-3.9
Efficiencies
-2.1
Recycling
-0.7
Neovyn
-2.7
Bio-resin
-1.0
Supplier
Engagement
5.8
Services
3.2
4.8
Driver
Driver
Emissions (ktCO
2
e)Emissions (ktCO
2
e)
15.9
Transport
Fabricator
Business
Travel
Employee
Commuting
Scope 1 & 2
Resulting
Emissions
2034 Target
194.9
68.4
-40.7
-17. 2
-3.2
-38.5
-23.5
-2.9
-4.5
-4.8
-0.6 - 1.6
-4.7
12 1.1 12 1. 8
Scope 1 and 2 Near-term Emissions Pathway
0
5.0
10.0
15.0
20.0
25.0
Scope 3 Near-term Emissions Pathway
0
100.0
150.0
200.0
250.0
300.0
50.0
The Scope 3 emissions reduction target
is also dependent on increased supplier
engagement and collaboration with
respect to the other products we buy.
Weare dependent on key suppliers setting
and meeting their own Net Zero targets.
Additional initiatives to be implemented to
reduce remaining value chain emissions
include cultural and policy changes
within the business, such as encouraging
staff to switch personal cars to EVs and
persuading fabricators to use renewable
electricity in their operations.
Eurocell plc Annual Report and Accounts 202436 Eurocell plc Annual Report and Accounts 202436
SUSTAINABILITY REPORT CONTINUED
SUSTAINABLE
PRODUCTS
Innovative low-carbon products
We are committed to minimising the
environmental impact of our products
throughout their lifecycle. Our use of
recycled PVC provides low-embodied
carbon products for customers and
prevents PVC waste from going to landfill.
We also focus on developing thermally
efficient products that help our customers
minimise heat loss and reduce their
energy costs.
In the future, we intend to disaggregate
emissions to product level and develop an
embodied carbon footprint for each major
product, if feasible, to aid customers in
making informed purchasing decisions for
lower-carbon products.
Recycling operation
We are proud to be the leading UK-based
recycler of PVC windows. Our extensive
recycling capacity sits at the heart of our
operations, our sustainability strategy, and
will be critical to our Net Zero ambitions.
Our recycling operations process
post-industrial and post-consumer
waste into recycled material, 62%
(2024) of which is then used in our own
operations to produce our products.
Mostoftheremaining by-product is scrap
metal, which is sold to metal recyclers,
with very little sent to landfill.
Recycling operation benefits:
Commercial: Addresses
customer demand for sustainable,
low-carbonproducts
Economic: Increases profits
due tolower production cost of
recycledcompound
Carbon savings: Lower-embodied
emissions of recycled material are
crucial for Net Zero transition and
meeting SBTi targets.
2024 highlights:
32.9k tonnes of post-consumer waste
and 8.5k tonnes of post-industrial
wasterecycled
18.0k tonnes of recycled materials
were used in manufacturing our rigid
PVC profiles, and 7.3k tonnes used
in 100% recycled products or sold to
tradeextruders
Recycled PVC represented 32% of total
raw material consumption.
Our ambition
Our recycled content target has been
adjusted to 36% by 2030, and this
represents a crucial part of our Net Zero
Transition Plan. Delivery will be dependent
on several factors such as:
Supply of recycled feedstock
toreach our recycled content target
of 36%, alongside our sales growth
ambitions, will require a significant
increase in feedstock supply at
acceptable purchase prices
Legislative limitations – we will
need to monitor any future changes in
legislation and understand the potential
impact on our targets
Operational capacity – increased
recycled content requires further
investment in co-extrusion capacity and
tooling, which is included in our ongoing
investment plans
Technological limitations – it is not
currently commercially viable to use
large quantities of recycled PVC in foam
profile products.
The percentage of revenue from low-carbon
products this year was 22% (2023: 22%).
This represents all products that are
co-extruded (contains recycled and virgin
PVC content) or 100% recycled.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 37
Thermally efficient products
Our window and door products are
designed for enhanced thermal efficiency
through low-thermal conductivity,
measured by U-values. Our mainstream
PVC fenestration products meet the Future
Homes Standard level of 1.2 W/m2K,
with some products reaching as low as
0.8 W/m2K.
End of life
It is our aim to continue to recycle as
much PVC as possible, moving where
possible towards closed-loop recycling,
whereby windows and other PVC profiles
are continually recycled into new products.
Our PVC profiles can be recycled up to
ten times and have a life span of around
100 years.
Responsible sourcing
Eurocell sources raw materials and
traded goods from manufacturers
worldwide. We have systems and
processes in place to maintain ethical
andsustainable relationships, for example,
pre-appointment checks, in-life supplier
reviews and contractual provisions for
compliance with regulatory standards.
TheHead of Procurement manages
supplier relationships and value chains.
Product quality and safety
Our goal is to provide high-quality
products and services that satisfy our
customers. We conduct thorough testing
on all products for both quality and
product safety reasons. We continuously
improve our performance and adhere to
ISO 9001 and other quality standards.
Our manufacturing sites are accredited
to ISO9001, and we operate clear
systems and procedures. We also provide
necessary training and support to our
colleagues, so they are able to play their
part in delivering high standards of product
and service quality.
Case study
Neovyn in Modus products
In 2024, we ran a successful trial to include a lower-embodied carbon
resin in our Modus range of window profile.
INEOS, one of our key resin suppliers, now produces a PVC resin (Neovyn),
which has a footprint of 1.3 kg CO
2
eq/kg PVC, 37% lower than the EU
industry average. This has been achieved through switching to the use of
renewable electricity for production.
Looking forward, we will consider increasing the use of Neovyn in other
profile ranges. As noted elsewhere in this report, we are also monitoring
the development of bio-attributable alternatives to traditional PVC resins,
although at present these are not available in sufficient quantities at
commercially acceptable prices.
Darren Waters, CEO said:
“By integrating Neovyn into the Modus profile, we’re able to offer a
product that not only delivers on exceptional energy performance
but alsorepresents a substantial reduction in carbon emissions.”
Eurocell plc Annual Report and Accounts 202438 Eurocell plc Annual Report and Accounts 202438
SUSTAINABILITY REPORT CONTINUED
ETHICS AND
COMPLIANCE
Modern slavery
We have zero-tolerance for any form of
modern slavery or human trafficking, and
are absolutely committed to preventing
modern slavery and human trafficking in
our business activities and supply chains.
We support the aims of the UK’s Modern
Slavery Act and publish our Anti-Slavery
and Human Trafficking Statement, which
is approved by the Board annually, on our
website at: investors.eurocell.co.uk.
We also conduct ongoing reviews of our
suppliers to identify any potential risks.
Inaddition, our employee induction
process includes mandatory training
on our Modern Slavery and Human
TraffickingPolicy.
Whistleblowing
We are committed to the highest
standards of openness, honesty, integrity
and accountability. The Group has a
Whistleblowing Policy, and we take active
steps to raise employees’ awareness of
our whistleblowing platform.
This Policy makes all employees aware
that they should report any serious
concerns or suspicions about any
wrongdoing or malpractice on the part
of any colleague of the Group, without
fear of criticism, discrimination or reprisal,
as well as the procedure for raising
such concerns. Examples include fraud,
breakdown in internal controls, misleading
customers, bribery, modern slavery,
dishonesty, corruption and breaches of
data protection or health and safety.
All whistleblowers are protected under
the Public Interest Disclosure Act.
Our independent whistleblowing
hotline, which supports confidential and
anonymous reporting, is available to all
employees, contractors and suppliers,
24/7, 365 days a year. Each case is
investigated confidentially by the business
with appropriate response measures
taken. Whistleblowing cases are reported
to the Audit and Risk Committee and
ultimately to the Board.
Any reports are assessed by our triage
team and also reported to Alison Littley,
Non-executive Director and Board
Whistleblowing Champion. Each case was
found to represent a colleague grievance
matter, rather than a whistleblowing event,
and no wrongdoing trends were identified.
Anti-bribery and corruption (‘ABC’)
We are committed to acting fairly and
with integrity, and take a zero tolerance
approach to bribery, corruption or
any other unethical or illegal business
practices. Applying to all employees and
suppliers, we explicitly prohibit any form
of bribery or corruption, including:
Money laundering
Facilitation payments, which are typically
unofficial payments made to secure or
expedite a routine government action
by a government official
Kickbacks
Political contributions
Sponsorships.
In addition, we are committed to
minimising any conflicts of interest,
whereby an individual’s personal interests
may compromise their judgement in the
workplace, that may arise.
We will take disciplinary and/or legal
action as appropriate in all cases of
actual or attempted fraud across all
operations. Wewill not obstruct any formal
investigations or legal proceedings relating
to any incident of corruption at Eurocell.
All staff complete training on our Anti-Bribery
Policy as part of their induction, and are
subsequently required to complete refresher
training each year. In 2024, there were no
incidents of employees being disciplined or
dismissed due to non-compliance with our
Anti-Bribery Policy (2023: nil).
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Eurocell plc Annual Report and Accounts 2024 39
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Eurocell plc Annual Report and Accounts 2024 39
The Audit and Risk Committee, ultimately
reporting to the Board, is responsible for
reviewing the policies and procedures in
place to prevent bribery, and for ensuring
compliance across the Group. The
Committee is satisfied that the Group’s
procedures with respect to these matters
are adequate. During the year, the impacts
of the Economic Crime and Corporate
Transparency Act (2023) were assessed,
and a review is in progress to ensure
compliance with the revised requirements.
Human rights
We do not consider human rights issues to
be a material risk for the Group due to the
existing regulatory frameworks in the UK,
within which our operations are confined.
We do, however, acknowledge there is
greater risk in our supply chain, and are
therefore committed to conducting due
diligence across our supply chain, in line
with the Modern Slavery Act. In addition,
employees and other relevant internal
and external stakeholders can report any
concerns relating to human rights across
Eurocell’s direct operations or supply chain
through our confidential whistleblowing
channel. No violations on human rights
have been reported in 2024 or in the
previous three years.
Information systems and
technology (‘IS&T’)
At Eurocell we respect the privacy of
colleagues, customers, suppliers and all
other parties with which we interact. We
seek to minimise the amount of personal
data we collect, and to ensure the robust
and sufficiently segregated storage of any
data that is held.
Information security and cyber threats are
increasing risks. In 2022 we experienced
a cyber incident which caused disruption
to our operations and compromised the
security of some employee personal
data. Cyber security continues to receive
considerable management attention,
as well as focus from the Audit and
Risk Committee and the Board. This is
also reflected in the results of our ESG
materiality assessment, which placed
cyber and data security among the most
material issues facing the business.
Since the incident in 2022, we have:
Rolled out an extensive programme of
mandatory cyber security training to all
colleagues in a series of monthly short
videos and quizzes covering a range
ofsecurity threats and ways to mitigate
the risks
Strengthened our cyber risk detection
tools, including vulnerability analysis
penetration testing
Strengthened our incident response
measures through implementing
managed detection and response (‘MDR’),
security instant event monitoring
(‘SIEM’), privileged access management
(‘PAM’) and firewall hardening
Reviewed the performance of our
business continuity plans and made
appropriate adjustments in response to
the incident to identify gaps and areas
for improvement.
Tax transparency
We recognise the responsibility we have
to our stakeholders and communities to
set the highest standards of corporate
conduct, and paying the right amount
of tax is fundamental to this. Across our
entire operations, we are committed to
compliance with tax law and practice,
and are committed to compliance with
the spirit as well as the letter of the law.
Our Tax Strategy is reviewed, discussed
and approved by the Board annually
andour Tax Policy is available at:
investors.eurocell.co.uk. The Audit and
Risk Committee periodically reviews the
Group’s tax affairs and risks.
We have held the Fair Tax Mark
accreditation since 2019. Fair Tax Mark
is an independent certification, which
recognises organisations that demonstrate
they are paying the right amount of
corporation tax in the right place, at the
right time.
Section 172 statement
The Board reviews all matters and
decisions through the consideration
anddiscussion of reports which
are sentin advance of each of their
meetings and through presentations
to the Board. When the Directors
discharge their duty as set out in
section 172 of the Companies Act
2006(‘section 172’ or ‘s.172’), they
have regard to the other factors set
out on page 72.
The Directors are required to include
a statement of howthey have had
regard to stakeholders and the other
factors setout in section 172(1)
(a) to (f) when performing their duty.
The full s.172(1) statement may be
found on pages 72and 76. On pages
72 to 76, wehaveset out examples
of how the Directors have had regard
to the mattersin s.172(1)(a) to (f) when
discharging their section 172 duty.
Non-financial and sustainability
information
In order to consolidate our reporting
requirements under sections 414CA
and 414CB of the Companies Act 2006
in respect of Non-Financial Reporting,
the table on page 89 shows where in
this Annual Report and Accounts to find
each of the disclosure requirements.
Eurocell plc Annual Report and Accounts 202440 Eurocell plc Annual Report and Accounts 202440
TCFD
We are committed to retaining our
status as a leader in sustainability
within the fenestration sector.
We recognise that climate change poses significant risks and opportunities to
ourbusiness and stakeholders. Our TCFD report demonstrates how we incorporate
climate-related risks and opportunities into the Group’s strategic planning,
decision making and risk management processes, aligned to our Net Zero ambition.
Task Force on
Climate-related
Financial Disclosures
(‘TCFD’)
We previously set our Net Zero target
date as 2045. We have now set an interim
target year of 2034, and submitted our
emissions reduction targets to the Science
Based Targets initiative (‘SBTi’) framework.
We have also published a Net Zero
Transition Plan, detailing our pathway to
achieving these target dates. The pathway
includes updated objectives for some
of our ESG KPIs (e.g. greenhouse gas
emissions and energy use) in line with our
overall Net Zero goal.
This year we have also enhanced our
analysis of transition and physical
climate-related risks with quantification,
helping us to assess their impact and
develop plans to mitigate risks and
maximise opportunities.
The Board considers that the climate-related
risks and opportunities of the business are
integrated with the risks and opportunities
of the Group, and that as such, any
climate-related impact on the Group would
originate in the operating businesses.
The assessment of the impact of climate
change on the value of the Group is
carried out at least annually, or when a
triggering event occurs, and no impairment
charge has arisen. The interests of the
Group’s internal and external stakeholders
are also considered as part of this
assessment, when appropriate.
The Board has noted the requirement for
mandatory climate-related disclosures
arising from the Companies (Strategic
Report) (Climate-related Financial
Disclosure) Regulations 2022, as well
as FCA UK Listing Rule 6.6.6R.
On the following page we have set out
our climate-related financial disclosures,
cross referenced in the table opposite,
fully consistent and compliant with all
of the 11 TCFD recommendations and
recommended disclosures as detailed in
‘Recommendations of the Task Force on
Climate-related Financial Disclosures’,
2017, with additional guidance from
‘Implementing the Recommendations
of the Task Force on Climate-Related
Financial Disclosures’, 2021.
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Eurocell plc Annual Report and Accounts 2024 41
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 41
Detail on the 11 recommended disclosures can be found on the following pages:
Recommendation Recommended disclosures Reference
Governance
Disclose the organisation’s
governancearound climate-related
risks and opportunities.
a) Describe the Board’s oversight of climate-related risks and opportunities Page 41
b) Describe management’s role in assessing and managing climate-related
risks and opportunities
Page 42
Strategy
Disclose the actual and potential
impacts of climate-related risks
andopportunities on the organisation’s
businesses, strategy, and financial
planning where such information
ismaterial.
a) Describe the climate-related risks and opportunities the organisation has
identified over the short, medium, and long term
Pages
44 to 50
b) Describe the impact of climate-related risks and opportunities on the
organisation’s businesses, strategy, and financial planning
Pages
44 to 50
c) Describe the resilience of the organisation’s strategy, taking into consideration
different climate-related scenarios, including a 2°C or lower scenario
Pages
44 to 50
Risk Management
Disclose how the organisation
identifies, assesses, and manages
climate-related risks.
a) Describe the organisation’s processes for identifying and assessing
climate-related risks
Page 43
b) Describe the organisation’s processes for managing climate-related risks Page 43
c) Describe how processes for identifying, assessing, and managing
climate-related risks are integrated into the organisation’s overall
riskmanagement
Page 43
Metrics and Targets
Disclose the metrics and targets used
to assess and manage relevant
climate-related risks and opportunities
where such information is material.
a) Disclose the metrics used by the organisation to assess climate-related risks
and opportunities in line with its strategy and risk management process
Pages
44 to 50
b) Disclose Scope 1, Scope 2, and, if appropriate, Scope 3 greenhouse gas
(‘GHG’) emissions, and the related risks
Pages
30 to 32
c) Describe the targets used by the organisation to manage climate-related
risks and opportunities and performance against targets
Page 24
Governance
Board oversight of climate-related risks and opportunities
The Board reviews and is ultimately accountable for all ESG matters, including climate-related issues and progress against
climate-related targets. Board expertise on climate change and ESG more broadly is provided by Alison Littley (Non-executive
Director), Chair of the Social Values and ESG Committee. This Committee provides oversight of the Group’s ESG programme,
including climate change, and monitors progress against climate-related targets.
The Committee includes four independent
Non-executive Directors, including Alison
Littley (Chair). The Chief Executive,
Chief Financial Officer, Head of Safety,
Health and Environment, and our People
Director, are also members and it meets
at least three times per annum. Relevant
senior management are invited to attend
Committee meetings as appropriate to the
agenda. Alison Littley updates the Board
on the activities of the Committee at Board
meetings, which typically follow within one
day of the Committee meeting.
The Committee accesses specialist
advice on ESG matters and has engaged
with expert sustainability consultants
throughout the target-setting and
transition-planning process. In 2024,
the Committee also facilitated a teach-in
session for all Board members on
climate-related issues and developments.
Following submission of our targets to
the SBTi, the associated action plans
have been cascaded to the relevant
senior management responsible for
delivery. TheSocial Values and ESG
Committee, will continue to oversee
and monitor progress towards our Net
Zero targets andreceive regular updates
from Executive Committee members on
performance against the key milestones
ofthe Transition Plan.
The Executive Committee has day-to-day
responsibility for identifying, assessing,
monitoring and managing risks. The
Committee meets monthly, with risk
management included as a standing
agenda item to facilitate the discussion
and management of any emerging or
increasing risks, including climate-related
risks (both physical risks at site level, and
transitional risks). Our operational and
commercial leaders also consider any
climate-related risks within their respective
business units, through discussions with
site managers, and local and regional
branch managers. As previously noted,
the Executive Committee consolidates
these discussions with a full risk register
review every six months, with the results
reported to the Audit and Risk Committee.
Eurocell plc Annual Report and Accounts 202442 Eurocell plc Annual Report and Accounts 202442
TASK FORCE ON CLIMATE-RELATED FINANCIAL DISCLOSURES
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Board
Ultimately accountable for climate-related issues:
Social Values and
ESG Committee:
Formal oversight of climate change and
responsible
for climate-related targets
Audit and Risk
Committee:
Supports the Board with responsibilities
for risk management
Remuneration Committee:
Will investigate integrating climate
performance into remuneration packages
this year
Executive Committee
Responsible for operationalising the climate change multi-year plan
Day-to-day responsibility to assess, monitor and manage climate-related risks and opportunities
Profiles Division
Consolidate, monitor and manage climate-related risks
atsubdivisional level shown below
Building Plastics Division
Consolidate, monitor and manage climate-related
risks atdivisional level
Operations Sales Vista Local and regional
branch leads
Identify, report and monitor site-level climate-related risks Identify, report and monitor branch-level climate-related risks
Climate-related governance framework
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Eurocell plc Annual Report and Accounts 2024 43
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 43
Risk management
Group risk management process
overview
The Board is also responsible for risk
management, supported by the Audit
and Risk Committee and informed by
the Executive Committee. The Board
defines risk appetite and monitors the
management of significant risks, including
climate-related risks and opportunities.
Climate-related risks are included in the
Group risk register, which is reviewed and
subsequently presented to the Audit and
Risk Committee by Executive Management
biannually. Responsibility for each risk on
the Group risk register is allocated to a
member of Executive management,
with responsibility for sustainability and
climate change risk allocated to the
Chief Executive.
Processes to identify, assess and
monitor climate-related risks
Sustainability and climate change is
deemed a principal risk for the Group
and is therefore included on the strategic
risk register.
Our risk assessment process considers
existing and emerging risks and all risk
categories outlined in the TCFD
recommendations in relation to our
operations. Climate-related risk
identification is performed both bottom-up,
through a detailed assessment at
operational site level, as well as top-down,
through an assessment of strategic and
market risks.
Site-level environmental risks, including
climate-related risks, are identified as
part of our operational risk assessments.
Our Head of Estates and Facilities
Management is responsible for identifying
and assessing the environmental risks
of existing and potential sites. Any risks
identified will be escalated to the relevant
Executive Committee member, who
consolidates risks within their own area of
responsibility and reports to the monthly
Executive Committee meeting. In most
cases, the relevant Executive Committee
member is either the Chief Operating
Officer (for the Branch Network and
supplychain) or the Chief Executive
(for all other sites).
Identifying and assessing environmental
risks at our branch sites is largely via
environmental surveys. Our branches
are typically leased on individual 10-year
contracts, with 5-year break clauses
that can be exercised if a risk becomes
unacceptable.
Environmental risks at our operational sites
are managed through the local business
continuity plans, held by our operational
managers for extrusion, warehousing and
secondary operations sites respectively.
The business continuity plans are tested
periodically and updated for any required
improvements. We have enhanced our
site-level assessment of physical
climate-related risks using a physical risk
analysis software tool, which has provided
greater depth to our risk analysis.
Risk rating process
Climate-related risks are assessed and
prioritised in a similar way to all other risks
on the Group’s strategic risk register.
Risks are assessed on a five-point scale
for both the probability and impact of
the risk occurring, providing an overall
risk rating calculated by multiplying the
probability by the impact.
The probability ranges from A (Almost
Certain) to E (Rare), whilst we assess
the impact on a scale of 1 (Very High)
to 5 (Very Low). The impact rating is
financial, measured in absolute terms or
as a percentage of EBITDA per annum.
However, for certain risks, the impact
rating may also reflect the impact on the
Group’s reputation or on the environment,
or whether the effect is localised or
widespread. The resulting overall risk rating
categories are: Negligible, Low, Medium,
High or Critical.
Now that we have determined our Net
Zero Transition Plan, we have developed
our assessment of climate-related risks
and opportunities and now consider them
on a net (mitigated) basis. We continue to
provide details of mitigation strategies and
plans to capitalise on opportunities.
Risks on our strategic risk register are
generally assessed on a three-year
business planning cycle. Recognising the
longer time horizon of many climate-related
risks, however, the following timescales
areapplied:
Scale Criteria
Short
term
0–3 years (in line with our
strategic planning and risk
management horizon)
Medium
term
3 years–2034 (aligned to our
Interim Net Zero target in 2034)
Long
term
2034–2045 (aligned to our
Net Zero target, the useful
life of our facilities and
encompassing long-term policy
and industry trends)
This year, with the help of expert
sustainability consultants, we have
reviewed and updated our assessment
of climate-related risks and opportunities
across the Group in line with the TCFD
reporting requirements.
Managing and integrating climate
into wider risk management
As described above, risk management,
including climate change, is now a
standing agenda item for the monthly
meetings of the Executive Committee.
This includes consideration of divisional
level risks and the status of ongoing
mitigating actions, as well as a review of
any emerging or increasing risks. Every
six months, each division will conduct
a review of its risks with the Group Risk
Management team in advance of the
Executive Committee’s in-depth risk
register review.
Eurocell plc Annual Report and Accounts 202444 Eurocell plc Annual Report and Accounts 202444
Strategy
Our approach to climate
scenario analysis
In 2023, we undertook a substantial
qualitative analysis of the resilience of our
business model and strategy under the
guidance of an independent third-party
consultant, CEN Group. Physical risks
were analysed using four scenarios from
the Intergovernmental Panel on Climate
Change (‘IPCC’) embedded in the Munich
Re software platform used to analyse
physical risks of climate change:
RCP 2.6: a climate-positive pathway,
likely to keep global temperature rise
below 2°C by 2100. CO
2
emissions
start declining by 2020 and get to zero
by2100
RCP 4.5: an intermediate and probably
baseline scenario more likely than not to
result in global temperature rise between
2°C and 3°C by 2100 with a mean sea
level rise 35% higher than that of RCP
2.6. Many plant and animal species will
be unable to adapt to the effects of RCP
4.5 and higher RCPs. Emissions peak
around 2040, then decline
RCP 7.0: a baseline outcome rather
than a mitigation target and represents
the medium-to-high end of the range of
future emissions and warming resulting
from no additional climate policy
RCP 8.5: a bad case scenario where
global temperatures rise between 4.1–
4.8°C by 2100. This scenario is included
for its extreme impacts on physical
climate risks as the global response to
mitigating climate change is limited.
For the transition risks and opportunities,
we have used the following climate-related
scenarios from the International Energy
Agency, which are far more descriptive
and useful for modelling more positive
climate outcomes. The scenarios have
been considered at a high-level, whereby
transition risks are generally greater
(more likely and with greater impacts) in
the lower-carbon scenario compared to
the higher-carbon scenario.
Net Zero 2050 (‘NZE’): an ambitious
scenario, which sets out a narrow
but achievable pathway for the global
energy sector to achieve Net Zero CO
2
emissions by 2050. This meets the
TCFD requirement of using a ‘below
2°C’ scenario and is included as it
informs the decarbonisation pathways
used by the Science Based Targets
initiative (‘SBTi’), which validates
corporate Net Zero targets and ambition.
Stated Policies Scenario (‘STEPS’):
ascenario, which represents the roll
forward of already announced policy
measures. This scenario outlines a
combination of physical and transitions
risk impacts as temperatures rise by
around 2.4°C by 2100 from pre-industrial
levels, with a 50% probability. This
scenario is included as it represents a
base case pathway with a trajectory
implied by today’s policy settings.
Climate-related risks and
opportunities
Seven climate-related risks and five
climate-related opportunities, that could
have a material impact on the Group,
have been identified, which are discussed
below on a net (mitigated) basis.
Following third-party and internal
analyses of these climate-related risks
and opportunities, our current view is that
significant financial planning or budgetary
change as a result of climate change is not
likely to be required.
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Key risks
Six transitional, and one physical climate-related risks, have been identified.
Operational exposure to carbon pricing mechanisms TCFD Category: Transition (Policy and Legal)
Own operations
Higher costs associated
with energy
Short-term
Impact: 4 (Low)
Likelihood:
A (Almost certain)
Net Risk Rating:
Medium risk
Scenario: NZE
Metrics: Scope 1 and 2
emissions
Risk
Increased operational costs as a result of exposure to carbon pricing mechanisms.
Description
The implementation of operational carbon pricing is one of the levers used by regulators to achieve
decarbonisation of energy and industrial production, either through higher energy costs or direct carbon
taxes applied to our gas and electricity used (Scope 1 and 2 emissions). We forecast this impact to be
greatest in the short term, and to decrease over the medium and long term as we achieve emissions
reduction in line with our Net Zero ambitions. Forecast prices are greater in the NZE Scenario.
Mitigation
The impact of the risk is expected to be moderated through our efforts to reduce Scope 1 and 2
emissions to minimal levels, with the key actions identified and included in our Net Zero Transition Plan.
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Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 45
Carbon pricing in the value chain TCFD Category: Transition (Policy and Legal)
Upstream
Increased cost of
purchased goods and
inbound transportation
Short-term
Impact: 1 (Very high)
Likelihood: D (Unlikely)
Net Risk Rating: High risk
Scenario: NZE
Metrics: Scope 3
emissions (Category 1)
Risk
Increased costs throughout the supply chain due to carbon pricing pressure.
Description
Our ability to continue to reduce emissions in line with our 2045 Net Zero target will be influenced by
some factors beyond our control, such as the decarbonisation of electricity grids, increased costs
of raw materials as suppliers work to meet decarbonisation targets, and the development of zero
emissions transportation. Investment in lower-carbon processing, equipment and facilities impacts
the cost of raw materials. The development of a low-embodied carbon alternative to virgin PVC resin
at a commercial price is the most significant of these supply chain risks for Eurocell, which could lead
to increased costs. The fossil fuel industry is exposed to global regulatory and policy decisions in the
drive to reduce emissions, and these changing policies may also impact the reliability of our supply
chain and the price of our key raw materials.
Mitigation
We engage with key suppliers to understand their own plans to reduce emissions and improve the
sustainability of their products. We closely monitor the development, availability, pricing, quality and
carbon footprint of new products that produce PVC from alternatives to fossil fuels, such as bio-based
raw materials.
Failure to achieve our recycling targets TCFD Category: Transition (Market, Reputation)
Own operations and
Upstream
Higher costs, lower
revenue
Medium and long-term
Impact: 1 (Very high)
Likelihood: C (Possible)
Net Risk Rating:
Critical risk
Scenario: STEPs
Metrics: Scope 3
emissions; % of recycled
PVC used in production
Risk
Failure to reduce carbon emissions through inability to increase the proportion of recycled PVC used
in production.
Description
The percentage of recycled PVC used in our production process has increased steadily in recent
years, up to 32% in 2023 and 2024. Our medium-term target is to increase this to 36% by 2030
and thereby reduce Scope 3 emissions. The biggest risk to achieving our target is the availability of
sufficient feedstock at acceptable prices. This risk increases in the medium and long term as we need
to source sufficient feedstock to achieve the 36% target and match our planned growth. We also
require building standards and regulations to continue to support the use of recycled PVC.
Mitigation
To source sufficient material, we will engage with existing and potential new suppliers, housing
associations and fabricators to maintain and increase our supply of waste PVC, using longer-
term contracts with larger suppliers where possible. We will continue to invest in research and
development, and tooling to increase the yield in our recycling plants. We will also engage with
governmental and industry bodies to help shape product and building standards to support
increaseduse of recycled PVC in our products.
Eurocell plc Annual Report and Accounts 202446 Eurocell plc Annual Report and Accounts 202446
Cost of capital and investor interest linked to sustainability
criteria
TCFD Category: Transition (Market, Reputation)
Own operations
Higher cost of capital
Medium-term
Impact: 5 (Very low)
Likelihood: B (Likely)
Net Risk Rating: Low risk
Scenario: NZE
Metrics: Scope 1, 2 and
3 emissions; UK interest
rates
Risk
Increased cost of capital and/or decreased access to funding through failure to meet performance
and disclosure requirements.
Description
Increased investor and lender expectations in relation to sustainability performance and disclosure
creates risks on the availability and cost of capital. With an existing revolving credit facility of £75m
extending to 2027, our funding risk is minimal in the short term. However, over the medium term,
investors and banks are expected to be more stringent and withdraw funding or apply punitive
charges if ongoing targets on emission reduction are not aligned to their own Net Zero targets.
Mitigation
We remain in continued dialogue with lenders, rating agencies, investors and sustainability experts to
ensure our climate change disclosure is in line with the latest regulatory requirements. Completing a
materiality assessment, incorporating the views of investors and banks, has ensured we are focused
on priority ESG topics, with action plans to reduce emissions built in to our Net Zero Transition Plan,
including associated targets and KPIs.
Customer and consumer pressure TCFD Category: Transition (Market, Reputation)
Downstream
Lost revenue
Medium-term
Impact: 3 (Medium)
Likelihood: B (Likely)
Net Risk Rating: High risk
Scenario: NZE
Metrics: Scope 3
emissions; thermal
efficiency of products
(U-value)
Risk
Loss of customers and revenue through failure to meet customer standards and consumer preferences.
Description
Large house builders generally prefer suppliers who are at the forefront of embodied carbon reduction
and who supply products which reduce energy use. If we do not continually improve our performance
in this area, including meeting the relevant disclosure or regulatory requirements as they develop
(e.g.disclosure of embodied carbon in the products we supply), we could, over time, lose customers
and market share. In addition, consumer awareness of their own carbon footprint is continuing to
increase and a growing desire for sustainable living is resulting in changes to demand patterns, with
an increased preference for lower-embedded carbon products. There is a medium-term risk that
some product lines will no longer be of interest to customers aligning with Net Zero.
Mitigation
We engage with customers to ensure new products are designed to meet their changing
requirements, and that our targets are aligned with theirs, and meet internal and external
environmental requirements. We focus on energy efficient windows and improved insulation to
enable housebuilders to achieve desired EPC ratings on their new builds and meet the technical
specifications they require for zero carbon homes. Our full carbon footprint analysis, including
Scope 3 emissions, will enable us to calculate the embodied carbon in our PVC profile if required.
Key risks continued
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Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 47
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 47
Existing and emerging government standards and regulation TCFD Category Transition (Policy and Legal)
Own operations
Higher costs/disruption
of production
Medium-term
Impact: 4 (Low)
Likelihood: B (Likely)
Net Risk Rating: Medium
risk
Scenario: NZE
Metrics: R&D expenditure
to meet regulatory
standards
Risk
Increased costs of production and associated R&D to ensure products meet increasing government
standards. Possible disruption to production as standards are implemented.
Description
The Group may be adversely affected by changes in government and other regulations relating to
the manufacture and use of materials and resources; particularly energy use in homes and carbon
commitments, as well as the use of plastics and polymers in our manufacturing process. The Future
Homes Standard (‘FHS’) regulation requires a 75–80% reduction in carbon emissions from new
homes, although the precise timing and transition period are still to be confirmed. These specifications
will need to be met when constructing, extending or renovating UK homes, and large housebuilders
aiming to achieve ‘zero-carbon homes’ will likely focus on using products that help customers save
energy. If Eurocell products do not align to these new standards, we will lose market share and suffer
reputational damage.
Mitigation
We engage and consult regularly with regulators and participate in the Future Homes Hub to
support the Future Homes Delivery Plan – a sector-wide plan to embed key environmental issues
into housebuilding. We have established an R&D programme and several of our products already
meet these regulations. We also engage with customers and suppliers to support meeting future
regulations. We are developing thermally efficient products to help our customers minimise heat loss,
such as the Modus triple glazed widow.
Flood risk TCFD Category: Physical (Chronic)
Own operations
Higher costs/disruption
of production
Short, medium
and long-term
Impact: 5 (Very low)
Likelihood: C (Possible)
Net Risk Rating:
Negligible risk
Scenario: RCP 8.5
Metrics: Number of
flooding incidents; costs
of flood incidents
Risk
Cost of damages, lost revenue (loss of sales and disruption to operations), and increased insurance
premiums resulting from increasing flood events across operational and branch sites.
Description
Changing weather patterns and an increase in the number and severity of extreme weather events have
caused issues relating to flooding, across the United Kingdom. The Munich Re Location Risk Intelligence
Tool was used to assess physical climate risk and we considered a cross section of branches and all
our manufacturing and recycling plants. Of the sites assessed, no material flood risks were identified.
Given the current flooding issues in the UK, we consider flood risk to be the most significant (though low)
physical risk to the Group and to increase in higher temperature scenarios.
Mitigation
All divisions have business continuity and recovery plans, which monitor risks to staff and premises
from metrological events. Additionally, all sites have flood damage insurance cover with limits that
reflect the magnitude of risk. The diversified locations, as well as flood risk assessment prior to lease
contracts being signed, mean it is unlikely that several sites would flood at any given time, and hence
the financial impact would be minimal.
Eurocell plc Annual Report and Accounts 202448 Eurocell plc Annual Report and Accounts 202448
Key opportunities
Five opportunities have been identified that could have an impact on our business, either through enhanced revenues or
decreased costs and emissions.
Increased recycling, process innovation and material efficiency TCFD Category: Resource Efficiency
Own operations/
downstream
Decreased costs
Long-term
Impact: 3 (Medium)
Likelihood: D (Unlikely)
Net Rating: Medium
opportunity
Scenario: NZE
Metrics: Scope 3
emissions; revenues
from energy-efficient
products
Opportunity
Cost and emissions reductions through increased recycling, and production and material efficiency.
Description
The use of recycled PVC pellets typically has an embodied carbon footprint c.50% lower than virgin PVC
pellets. The cost of producing recycled material is usually lower than the purchase cost of virgin material,
and substantially lower than the cost of alternative resins that will otherwise be required to meet our Net
Zero ambitions. Therefore, products manufactured through efficient processes with increased recycled
material content can significantly lower our cost of production and reduce carbon emissions, and will
be an important part of our transition to Net Zero. This opportunity is expected to be greater in the NZE
scenario as the policy focus on initiatives to reduce carbon emissions is higher.
Strategy to realise opportunity
In 2024, we used 32% recycled material in the manufacture of our products. We have a target to
increase this to 36% by 2030 and will develop the feedstock supply chain to support this. This year we
also used a lower-embodied carbon PVC resin (37% below the EU average) in our Modus profile.
The replacement cycle for our extrusion plant allows us to capture production efficiency gains through
use of the latest technology. We continue to invest to improve the efficiency of our existing extrusion
and recycling plants and increase their production yield.
Product design – resource and thermal efficient products TCFD Category: Product and Services, Market
Own operations/
downstream
Increased sales
Medium and long-term
Impact: 1 (Very high)
Likelihood: B (Likely)
Net Rating: Critical
opportunity
Scenario: NZE
Metrics: Scope 3
emissions; revenues
from energy-efficient
products
Opportunity
A growing market for thermally efficient products leading to increased revenue.
Description
Products, which are thermally efficient will reduce consumer energy use, as well as help housebuilders
achieve zero-carbon homes and meet the Future Homes Standard (‘FHS’). Consumer awareness of
home improvement as a means of reducing heating bills is driving demand for earlier replacement of old
windows and other products such as conservatory roofs. Innovative product design is key to continued
revenue growth and also helps to maintain competitive positioning. We focus on improving airtightness,
insulation and energy efficiency, and expect the demand for these products to increase with the adoption
of the FHS (the timing and transition still to be confirmed).
Strategy to realise opportunity
To maximise this opportunity, we will target R&D and marketing spend on low-carbon products and
collaborate with key customers to develop best-in-class, resource and thermally efficient products.
We have a dedicated technical centre focused on product enhancement and development of innovative
new products is a key objective. For example, the Modus triple glazed window significantly reduces heat
loss in houses due to its superior insulation. It also includes more than 50% recycled PVC. In addition,
our new flat rooflight (Luma) has strong thermal insulation characteristics. We expect products such as
these to grow as consumers and housebuilders focus on zero-carbon homes.
TASK FORCE ON CLIMATE-RELATED FINANCIAL DISCLOSURES
CONTINUED
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 49
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 49
Water and waste savings TCFD Category: Resource Efficiency
Own operations
Decreased costs
Medium-term
Rating: Low
Metrics: Water and
waste costs per
annum; Scope 1 and 2
emissions
Opportunity
Operational cost savings through water and waste reduction.
Water savings
Description
Various opportunities and initiatives exist to reduce water usage across the Group. Our main use of water
is in the extrusion cooling process and in washing of scrap PVC to remove impurities before recycling.
Strategy to realise opportunity
Various initiatives are underway aimed at re-using factory water, including improvements to our closed
loop recycling system, where the water is filtered, purified, and neutralised to maintain its quality.
Thissystem significantly reduces the environmental impact of extrusion processes, by conserving water
resources and reducing levels of contaminated water released into the environment, and also minimises
consumption and disposal costs.
Waste savings
Description
We aim to reduce and recycle general waste products and packaging wherever possible. Packaging
accounts for c.5% of waste generated by Eurocell and there is potential to reduce it. There is also an
opportunity to improve the processing of by-products from our recycling process (metal, rubber, wood)
to enable greater recycling. We have a target to increase waste recycled by 2% per annum from our
2020 baseline (resulting in 88% by 2025), and 1% per annum thereafter (resulting in 93% by 2030).
In2024, 69% of our waste was recycled (2023: 76%). We have also committed to a maximum of 5%
ofwaste to landfill by 2025 and 1% by 2030.
Strategy to realise opportunity
We operate a waste management improvement plan. At third-party sites, which act as a collection and
delivery hub for post-consumer waste windows, we are implementing processes that allow for cleaner waste
streams. We will continue to develop partnerships with waste services providers, to optimise end-to-end
material recovery. We aim to reduce the environmental impact of our packaging through lowering the amount
of packaging used, including thinner packaging, using packaging with more recycled content and eliminating
packaging made from single-use plastics.
Eurocell plc Annual Report and Accounts 202450 Eurocell plc Annual Report and Accounts 202450
Decreasing the amount of energy used and
increasing the amount ofrenewableenergy used TCFD Category: Energy Source
Own operations
Reducing emissions
Medium-term
Impact: 5 (Very low)
Likelihood: A (Almost
certain)
Net Rating: Low
opportunity
Scenario: NZE
Metrics: Energy
consumption; Scope 1
and 2 emissions
Opportunity
Operational cost savings through reduced energy consumption and reduced emissions through using
more renewable energy.
Decreasing the amount of energy used
Description
The Group’s near-term decarbonisation profile includes opportunities for energy efficiency and electricity
savings. With our extrusion, foiling and recycling plants all currently running on electricity, our electricity
consumption accounts for 95% of our energy use.
Strategy to realise opportunity
We continue to drive operational efficiencies, including reducing idle time and optimising temperatures
on extrusion lines and chillers. We have also reviewed the usage of compressed air and smart energy
metering, leading to actionable outcomes to reduce electricity usage. In addition, we are researching
potential methods to reduce the energy intensive foiling process.
Increasing the amount of renewable energy used
Description
There is also an opportunity to further reduce emissions by transitioning to renewable energy contracts
and reduce reliance on the grid through in-house renewable generation.
Strategy to realise opportunity
In 2024, 95% of the Group’s electricity was purchased on renewable contracts and we aim to increase
that further in the years ahead. The 1.1MWp(2) solar panel system installed at our main extrusion facility
became operational in 2024 (lifetime CO
2
e saving of c.3,500t), and the project to add solar panels at our
main distribution centre will start shortly.
Transportation TCFD Category: Resource Efficiency
Own operations/
upstream/downstream
Decreased costs
Long-term
Impact: 4 (Low)
Likelihood: A (Almost
certain)
Net Rating: Medium
opportunity
Scenario: NZE
Metrics: Scope 1 and
3 emissions (Upstream
and Downstream
Transportation and
Distribution)
Opportunity
Cost savings, decreased carbon emissions and decreased exposure to carbon prices through
decarbonisation of fleet vehicles.
Description
Decarbonisation of our third-party distribution fleet and company vehicles is a significant opportunity
to reduce emissions. This may require additional investment over the medium term to transition and
upgrade vehicles. Additionally, further technological development is required for zero emissions heavy
goods vehicles to become viable e.g. either via electric vehicles or the potential use of hydrogen or
other biofuels (‘HVO’) as an alternative fuel source.
Strategy to realise opportunity
Company vehicles
In 2024 we continued to upgrade our warehouse material handling plant with electric alternatives, as
existing plant lease agreements expire. In addition, we expect to install a telemetric system in our branch
network vehicles to improve the efficiency of route planning and load maximisation. We will continue to
explore options to progressively convert other company vehicles to electric and increase EV charging
infrastructure at branches.
Third-party distribution
We will work with our third-party logistic supplier to use software to improve route efficiency. We will also
engage with them to better understand the potential for decarbonisation of our commercial distribution
fleet, including a switch to HVO fuels. Whilst this would further reduce our Scope 3 upstream and
downstream transportation and distribution emissions, the bulk of this reduction would likely only take
place in the medium term.
Key opportunities continued
TASK FORCE ON CLIMATE-RELATED FINANCIAL DISCLOSURES
CONTINUED
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 51
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 51
Metrics and targets
Climate-related metrics
We report our full carbon footprint
covering Scope 1, 2 and 3 greenhouse
gas emissions. However, this work is
based on a number of management
estimates and we expect more variation in
the coming years as we continue to refine
our methodology. This year, for example,
we conducted a colleague commuting
survey and engaged with suppliers to
capture more accurate data to underpin
our Category 1 and Category 7
emissions respectively.
The specific metrics we use to
monitoreach of the climate-related
riskand opportunities are noted in
the previous tables.
Additional environmental metrics we
monitor include recycled materials used
in production and emissions saved as
a result, emissions intensity, energy
and renewable energy use and waste
generation, as reported on page 24.
Climate-related targets
We are committed to being a responsible
business and working to minimise our
impact on climate change and, as set
out in the Sustainability Report on pages
22 to 39, in 2024 we continued working
towards reducing our Scope 1, 2 and 3
greenhouse gas emissions.
We have committed to achieve Net Zero
on our emissions by 2045, with an interim
target in 2034, by which time we need to
reduce Scope 1 and 2 emissions by 70%
and Scope 3 emissions by 38%, both from
a 2022 base year. Our Net Zero Transition
Plan outlines how the targets will be met,
and the critical factors we are dependent
on to achieve this, including the availability
of commercially low-carbon alternatives
to virgin PVC resin and supplier
decarbonisation.
Our emissions and energy reduction
targets have been adopted as the most
relevant to our climate-related risks,
particularly relating to carbon pricing
risks, and in order to directly manage our
contribution to mitigating global climate
change. Progress against these targets
will be monitored and reviewed by the
Board through the governance structures
described earlier in this TCFD Report.
Eurocell plc Annual Report and Accounts 202452 Eurocell plc Annual Report and Accounts 202452
CHIEF FINANCIAL
OFFICER’S REVIEW
Group
2024
£m
2023
£m
Revenue 357.9 364.5
Gross profit 188.3 173.8
Gross margin (%) 52.6% 47.7%
Overheads (140.2) (130.7)
Adjusted
1
EBITDA 48.1 43.1
Depreciation and amortisation (25.3) (24.7)
Adjusted
1
operating profit 22.8 18.4
Finance costs (2.8) (3.2)
Adjusted
1
profit before tax 20.0 15.2
Taxation (4.6) (2.9)
Adjusted
1
profit after tax 15.4 12.3
Adjusted
1
basic earnings per share (pence) 14.4 11.0
Non-underlying overheads (6.2) (3.5)
Tax on non-underlying items 1.3 0.8
Reported operating profit 16.6 14.9
Reported profit before tax 13.8 11.7
Reported profit after tax and profit for the year 10.5 9.6
Reported basic earnings per share (pence) 9.8 8.6
1 See alternative performance measures.
The Group has a strong balance sheet
and good liquidity, which underpinned
funding the acquisition of Alunet in March
2025, primarily from our existing debt
facility. Alunet is an excellent strategic
fit for Eurocell and is expected to
support a step change in the Group’s
financial performance.
The encouraging early progress we have
made with execution of our strategy,
including the recent acquisition of Alunet,
together with actions we continue to
take on cost and cash flow strengthen
our confidence in realising our ambitions,
and we remain well positioned to take
advantage of a recovery in our end
markets, when it comes.
Revenue
Group revenue for 2024 was £357.9million,
2% lower than 2023 (£364.5million),
with volumes down 1%. Sales include
the impact of selling price increases,
but average sales pricing in the branch
network remains lower than prior year
(seeGross margin to the right and
Divisional Performance overleaf).
Gross margin
Gross margin for the year was 52.6%, up
from 47.7% in 2023. Although increased
competition for limited demand continues
to drive pressure on selling prices in the
branch network, we have benefited from
a reduction in input cost pricing, including
electricity, recycling feedstock, and PVC
resin prices.
We operate a rolling 12-month forward
hedging policy for electricity. In 2023 we
were paying rates locked in during 2022,
when wholesale prices peaked. We are
now benefiting from the lower wholesale
prices experienced in 2023.
For our recycling business, in 2023 a
weaker RMI market and fewer window
replacements restricted feedstock
availability, resulting in a significant
increase in purchase prices. However,
we have made good progress securing
additional sources of feedstock, which,
alongside reduced demand and lower
virgin resin prices, saw prices ease
in2024.
Whilst there are only a limited number
of PVC resin and certain other key raw
material suppliers, we have successfully
identified alternative sources and
introduced other initiatives to mitigate
inputcost pricing risk.
Introduction
Market conditions remained challenging
throughout 2024, resulting in sales modestly
below the comparative period. However, we
have proactively managed our gross margin,
with lower input costs also driving 2024
profits ahead of 2023, despite labour inflation
and investment in the cost base to generate
momentum in our strategic initiatives.
The Group has assessed the impact of
the employers’ National Insurance and
National Living Wage changes announced
in the Autumn Budget, which take effect
from April 2025. We estimate additional
costs of c.£3million per annum, which
we plan to offset through selling price
increases and other management actions,
including cost reduction.
We continue to focus on efficient working
capital management and delivered solid
cash flow generation for the year. Having
completed a £15million share buyback
programme launched in January 2024,
debt remains low.
Strategic Report Financial StatementsCorporate Governance
Michael Scott
Chief Financial Officer
Distribution costs and
administrative expenses (overheads)
Underlying overheads were £140.2million,
up 7% on 2023 (£130.7million). We have
continued to experience cost inflation,
particularly for labour, which we have offset
with selling price increases. Overheads also
include investment to generate momentum
in our strategic initiatives (seeDivisional
Performance overleaf). These increases
were partially offset by the annualisation
of cost savings secured through our Q2
2023 restructuring and headcount
reduction programme.
Depreciation and amortisation
Depreciation and amortisation was
£25.3million compared to £24.7million
in2023.
Alternative performance measures
Alternative performance measures are used
alongside statutory measures to facilitate a
better understanding of financial performance
and comparison with prior periods, and in
order to provide audited financial information
against which the Group’s bank covenants,
which are all measured on a pre-IFRS 16
basis, can be assessed.
Adjusted EBITDA, adjusted operating profit
and adjusted profit before tax all exclude
non-underlying items. Adjusted profit
after tax and adjusted earnings per share
exclude non-underlying items and the
related tax effect. Pre-IFRS 16 EBITDA is
stated inclusive of operating lease rentals
under IAS 17 Leases. Pre-IFRS 16 net debt
is defined as total borrowings and lease
liabilities less cash and cash equivalents,
excluding the impact of IFRS 16 Leases.
We classify some material items of income
and expense as non-underlying when the
nature of the circumstances merit separate
presentation. Alongside statutory measures,
this facilitates a better understanding of
financial performance and comparison with
prior periods.
We continue to focus on
efficient working capital
management and delivered
solid cash flow generation
for the year.”
53Eurocell plc Annual Report and Accounts 2024
Eurocell plc Annual Report and Accounts 202454 Eurocell plc Annual Report and Accounts 202454
CHIEF FINANCIAL OFFICER’S REVIEW CONTINUED
Non-underlying items
Non-underlying items for 2024 of
£6.2million include £2.2 million of strategic
IT project costs, including cloud computing
costs involving ‘Software as a Service’
arrangements and internal resourcing costs
(see below), which are expensed as incurred
rather than being capitalised as intangible
assets, a £3.2 million non-cash right-of-use
asset impairment charge plus £0.8 million of
acquisition costs in relation to Alunet.
Non-underlying items of £3.5 million
in 2023 include restructuring costs of
£2.7million, comprising redundancy
payments and related employee benefit
termination costs in connection with our
Q2 2023 restructuring, plus £0.8million
ofstrategic IT project costs.
Our strategic IT projects comprise a
new customer-facing website and an
employee management system (both
now substantially complete) and, most
significantly, the replacement of our
Enterprise Resource Planning (‘ERP’)
system. The expected cost of the
system replacement is in the region of
£10million over the 2024-26 period.
The implementation is on track and,
as previously reported, we estimate
the transition will be completed around
mid-2026.
The right-of-use asset impairment charge
arises following a dispute with the landlord
at a secondary warehouse in Derbyshire,
where there was significant deterioration
to the flooring.
Following legal advice, weterminated
the lease. The landlord has contested
the termination and issued proceedings
for unpaid rent. We will shortly begin a
mediation process, with the potential
for a court case to follow. Withthe site
not currently in condition for use and
the outcome of the dispute uncertain,
the lease asset has been impaired in full.
The liability for future rentals(£3.1million),
remains on the balance sheet.
The impairment may be reversed in
future periods, or the liability released,
depending on the outcome ofthe dispute.
Profiles third-party revenue for the year was £146.1million, 6% lower than 2023,
reflecting reduced RMI activity and a continuing weak new build housing market.
Cost-of-living pressures, interest rate increases and falling house prices have all
hadasignificant adverse effect on our end markets.
Divisional performance – Profiles
2024
£m
2023
£m
Change
%
Third-party revenue 14 6.1 154.9 (6)%
Inter-segmental revenue 63.7 64.9 (2)%
Total revenue 209.8 219.8 (5)%
Adjusted
1
operating profit 19.4 11.9 63%
Operating profit 14.6 10.1 45%
1 Adjusted performance measures are stated before non-underlying items.
Profiles adjusted operating profit for
2024 of £19.4million was 63% above
2023, reflecting lower raw material and
electricity costs, partially offset by lower
sales volumes plus labour and other
costinflation.
Reported operating profit is stated after
non-underlying costs of £4.8million in
2024 (strategic IT projects, a non-cash
right-of-use asset impairment charge and
acquisition expenses) and £1.8million in
2023 (restructuring costs).
Third-party revenues in the Branch Network were £211.8million, 1% higher than 2023.
Although general RMI volumes in the branch network were down, overall sales were up
on 2023, reflecting the initial benefits of progress with our strategic initiatives for garden
rooms, windows, doors and e-commerce activity.
Branch Network adjusted operating profit
for 2024 was £6.5million, 27% below
2023, reflecting competitive pressure on
selling prices in the branches and higher
overheads, which include labour and other
cost inflation. Overheads also include
investment to generate momentum in our
strategic initiatives, such as marketing
(pay-per-click), sales professionals and
central order processing capability, and
we expect to leverage this investment and
improve margins as volumes grow.
Reported operating profit is stated after
non-underlying costs of £1.4million in 2024
(strategic IT projects) and £0.7million in
2023 (restructuring costs).
Divisional performance – Branch Network
2024
£m
2023
£m
Change
%
Third-party revenue 211. 8 209.6 1%
Inter-segmental revenue 0.5 0.4 25%
Total revenue 212.3 210.0 1%
Adjusted
1
operating profit 6.5 8.9 (27)%
Operating profit 5.1 8.2 (38)%
1 Adjusted performance measures are stated before non-underlying items.
Finance costs and taxation
Finance costs for 2024 were £2.8million
(2023: £3.2million).
The underlying tax charge for 2024 was
£4.6million (2023: £2.9million).
The total tax charge for 2024 was
£3.3million (2023: £2.1million).
The effective tax rate on underlying profit
before tax for 2024 of 23.0% is lower
than the standard rate of corporation
tax of 25% due to Patent Box relief.
We were pleased to retain the Fair Tax
Mark accreditation in 2024, reflecting our
commitment to paying the right amount
of tax at the right time.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 55
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 55
Profit before tax and earnings
pershare
Adjusted profit before tax for the year was
£20.0million compared to £15.2million
in 2023, up £4.8million, driven by lower
input costs, partially offset by the effect
of lower volumes, margin pressure in the
branches and higher overheads.
Reported profit before tax in 2024 was
£13.8million (2023: £11.7million),
reflecting the above less £6.2million of
non-underlying costs (2023: £3.5million).
Adjusted basic earnings per share were
14.4 pence and diluted earnings per share
for the year were 14.3 pence (2023: both
11.0 pence). Total basic earnings per
share were 9.8 pence and total diluted
earnings per share were 9.7 pence
(2023:both 8.6 pence).
Capital allocation, dividends
and share buyback programme
As set out in the Chair’s Statement, the Board
is committed to driving shareholder returns
through a combination of a progressive
ordinary dividend and supplementary
distributions (currently via share buybacks)
where appropriate, whilst always seeking
to maintain a strong financial position.
We paid an interim dividend of 2.2 pence per
share in October 2024. The Board proposes
a final dividend of 3.9 pence per share,
which results in total dividends for the year
of 6.1 pence per share (£6.3million), up 10%
compared to 2023. Thedividend will be paid
on 23 May 2025 to shareholders registered
at the close of business on 25 April 2025.
The ex-dividend date will be 24 April 2025.
The £15million share buyback programme
which commenced in January2024
is now complete, with 10.7 million
shares repurchased. At 31 December
2024, 10.3million shares had been
repurchasedfor £14.5million (including
transaction costs), with 1.3 million shares
held in treasury.
The Board has taken the decision to
launch a new share buyback of up to
£5million.
The retained earnings of Eurocell plc as
at 31 December 2024 were £41.2million
(2023: £25.0million). The Company takes
steps to ensure distributable reserves are
maintained at an appropriate level through
intra-Group dividend flows.
Capital expenditure
Capital expenditure for 2024 of £10.7million
(2023: £8.9million) is largely maintenance
in nature.
Cash flow
Net cash generated from operating
activities was £44.2million (2023:
£52.8million), including a net outflow from
working capital of £0.2million, comprised
of increases in inventories (£0.5million),
receivables (£3.4million) and payables
(£3.7million). This compares to a net
inflow from working capital of £13.4million
in 2023, which included a major stock
reduction programme. Net cash generated
from operating activities also includes
net tax paid in the year of £3.0million
(2023:£1.4million).
Other cash flow items include payments
for capital investments of £10.3million
(2023: £9.1million), including the
net movement on capital creditors of
£0.4million and financing costs paid of
£0.7million (2023: £1.4million).
The principal elements of lease payments
of £14.4million (2023: £13.8million) are
presented within cash flows arising from
financing activities. The finance elements
of lease payments were £2.1million
(2023:£1.8million).
Dividends paid in the year were
£6.1 million, being the 2023 final
and 2024interim payments
(2023dividendspaid: £10.3million).
Net cash/debt
Net debt on a pre-IFRS 16 basis at
31December 2024 was £3.1million
(31December 2023: net cash of
£0.4million). Lease liabilities increased
by £0.8million. Reported net debt at
31December 2024 was £62.5million
(31December 2023: £58.2million).
2024
£m
2023
£m
Change
£m
Cash 0.4 0.4
Bank overdrafts (3.0) (3.0)
Borrowings (0.5) (0.5)
Net cash/
(debt)
(pre-IFRS 16)
(3.1) 0.4 (3.5)
Lease liabilities (59.4) (58.6) (0.8)
Net debt
(reported)
(62.5) (58.2) (4.3)
Acquisition of Alunet
In March 2025, we announced the
acquisition of Alunet for consideration
of £29million on a debt/cash free
basis, comprising an initial payment of
£22million and deferred consideration of
approximately £7million payable in four
annual instalments beginning in 2026.
In addition, there is the potential for
performance-related payments of up to
£6m over the same period. The initial and
deferred consideration of approximately
£29million represents a multiple of 6.5x
Alunet’s EBITDA for the year ended
31December 2024.
Additional contingent consideration may
become payable, subject to an earnout
mechanism, in four annual instalments
beginning in 2026, based upon the
EBITDA of Alunet in the preceding
calendar year. The maximum of £6million,
if achieved, would result in a total
consideration of £35million, representing a
multiple of c.4x Alunet’s projected EBITDA
for the year ended 31 December 2028.
Approximately £1million of the initial
consideration is in the form of ordinary
shares in Eurocell plc and satisfied out of
shares held in treasury, with the remainder
payable in cash, funded from the Group’s
existing £75million revolving credit facility.
The acquisition is expected to be accretive
to the Group’s underlying earnings for
2025, and pro forma net debt is expected
to be below 1.0x pre-IFRS 16 EBITDA at
31December 2025.
Bank facility
Our activities are funded via our £75million
unsecured, sustainable Revolving Credit
Facility, which matures in 2027. The
facility is provided by Barclays, NatWest
and Bank of Ireland, and is competitively
priced. In terms of sustainability, modest
adjustments to the margin are applied
based on our achievement against annual
targets for usage of recycled material in
our products, waste recycled and carbon
emissions. We operate comfortably within
the terms of the facility and in compliance
with our financial covenants, which are
measured on a pre-IFRS 16 basis.
Michael Scott
Chief Financial Officer
Eurocell plc Annual Report and Accounts 202456 Eurocell plc Annual Report and Accounts 202456
RISK MANAGEMENT
Approach to risk management
The Board is responsible for setting the risk
appetite, establishing a culture of effective
risk management and for ensuring that
effective systems and controls are in place
and maintained.
Senior managers take ownership of specific
risks and implement policies and procedures
to mitigate exposure to those risks.
Risk management process
The risk management process sits
alongside our strong governance culture
and effective internal controls to provide
assurance to the Board that risks are being
appropriately identified and managed.
How we manage risk
Risk is managed across the Group in the
following ways:
The Board meets annually to review
strategy and set the risk appetite
Risks faced by the Group are identified
during the formulation of the annual
business plan and budget process,
which sets objectives and agrees
initiatives to achieve the Group’s goals,
taking account of the risk appetite set
bythe Board
Senior management and risk owners
consider the root cause of each risk and
assess the impact and likelihood of it
materialising. The analysis is documented
in a risk register, which identifies the level
of severity and probability, ownership,
and mitigation measures, as well as any
proposed further actions (and timescale
for completion) for each significant risk
The Group’s Executive Committee is
also the Risk Management Committee.
This Committee meets on a regular
basis (usually monthly). The status of the
most significant risks and mitigations are
reviewed at each meeting, with other
risks reviewed at least bi-annually
The Executive Directors also meet with
senior managers on a regular basis
throughout the year. This allows the
Executive Directors to ensure that they
maintain visibility over the material aspects
of strategic, financial and other risks
The Group’s Audit and Risk Committee
assists the Board in assessing and
monitoring risk management across
the Group. The role of the Committee
includes ensuring the timely identification
and robust management of inherent
and emerging risks, by reviewing the
suitability and effectiveness of risk
management processes and controls.
The Committee also reviews the risk
register to ensure net risk and proposed
further actions are together consistent
with the risk appetite set by the Board.
Internal control
The Group has well-defined internal control
systems and processes.
Key financial controls include monthly
balance sheet reconciliations, daily
perpetual inventory counts and automated
three-way matching for purchases.
Key IT controls include cyber security
awareness campaigns and continuous
employee training programmes, multi-
factor authentication and privileged access
management. Key operating controls
include standard operating procedures
in place across all manufacturing and
warehouse operations, which are tested,
reviewed and approved on an annual
basis and are fully compliant with the
requirements of ISO 14001.
The Group has a robust process of
financial planning and monitoring,
which incorporates Board approval
of operating and capital expenditure
budgets. Performance against the budget
is subsequently monitored and reported
to the Board monthly. The Board also
monitors overall performance against
operating, safety and other targets set
atthe start of the year.
Performance is reported formally to
shareholders through the publication
of results both annually and half-yearly.
Operational management regularly reports
on performance to the Executive Directors.
Day-to-day operations are supported
by aclear schedule of authority limits
that define processes and procedures
for approving material decisions. This
ensures that projects and transactions
are approvedat the appropriate level
of management, with the largest and
mostcomplex projects being approved
bythe Board.
Risk management is the responsibility of the Board and is
key to delivering the Group’s strategic objectives.
Identify risks
Quantify net risk
Identify any further
action required
Assess gross risk
Identify existing mitigation
Monitor
and control
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 57
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 57
The schedule of authority limits is reviewed
on a regular basis so that it matches the
needs of the business.
The Group also has processes in place
for ensuring business continuity and
emergency planning.
Internal Audit
In order to further enhance the internal
control and risk management processes,
KPMG provides an outsourced internal
audit service to the Group. KPMG work
closely with the Risk Management
Committee in delivering the Group’s
internal audit programme. Other third-party
experts are also engaged to provide
internal audit reviews where appropriate
e.g. cyber security.
Strategic risk register
The Group maintains a risk register
that identifies key and emerging risks,
the probability of those risks occurring
and theimpact they would have on
the Group if unmitigated. Against each
gross risk, thecontrols that exist to
manage and, where possible, minimise
oreliminate those risks are also listed,
and an assessment of net risk is
provided.Therisk register also identifies
any further actions required such that
netresidual risk is consistent with the
riskappetite set by the Board. The register
is regularly updated to reflect changes
incircumstances.
The Group is subject to a wide variety of
risks and it is not practical to set out all
risks that the Board are actively managing
here. Principal risks are those risks, which
are identified as having a potentially
material impact on the Group’s operations,
achievement of its strategic objectives,
or viability to continue as a going concern.
The actions taken to mitigate these risks
cannot provide absolute assurance that
they will not materialise, but will either
mitigate the impact or reduce the likelihood
to a level aligned to the Board’s risk
appetite. For each of the principal risks,
the following table includes a description
of the risk and how it may impact the
Group, as well as the mitigations currently
in place and any significant change in the
risk in the year.
01
Macroeconomic and market conditions
02
Cyber security
03
Health and safety
04
Supply chain risk
05
Sustainability and climate change
06
Managing change
07
ERP systems implementation
08
Operational and regulatory compliance risk
Principal risks
Low
Medium High
Probability
Low Medium
High
Impact
01 02
03 04 05
06 07
08
Eurocell plc Annual Report and Accounts 202458 Eurocell plc Annual Report and Accounts 202458
PRINCIPAL RISKS
AND UNCERTAINTIES
Principal risk description and impact
Strategic
priorities Mitigation Movement
Macroeconomic and market conditions
Our products are used in the residential and commercial
building and construction markets, both within the RMI
sector, for new residential housing developments and
for new construction projects.
Our private RMI business is strongly correlated to the
level of household disposable incomes. Our new build
business is particularly influenced by the level of activity
in the house building industry.
A weakening in macro or market conditions can have
a significant impact on the financial performance of the
Group. Government economic and social policy, and
the level of interest rates, can also have a significant
impact on our business.
Trading conditions in our key markets have remained
subdued in 2024, with challenging macroeconomic
conditions and weak consumer confidence further
compounded by uncertainty following the Autumn
Budget and persistently high interest rates. As a result,
many expert market analysts now predict a recovery
in the UK economy will take place later than had
been anticipated.
Specific market conditions can also impact upon the
demand for our products, for example a competitor
seeking additional market share through short-term
price reductions.
Notwithstanding macro conditions, we
expect our five-year strategy, launched at the
beginning of 2024, to support sales and profit
growth and drive good cash conversion
Strategic initiatives include the optimisation
and expansion of the branch network, an
enhanced customer proposition, simplified
business structures, plus targeted continuous
operational improvements and cost efficiencies
Good progress made with the early stages of
the strategy in 2024
The recent acquisition of Alunet advances our
strategy by addressing a growing trend towards
aluminium fabrication across the fenestration
sector, significantly strengthening the Group’s
position in residential aluminium systems and
composite doors
Proactively managing our cost base, including
restructuring the branch network in Q1 2025
We operate comfortably within the terms of our
bank facility and related financial covenants.
Cyber security
A breach of IT security (externally or internally) could
result in an inability to operate systems effectively
(e.g.viruses) or the release of inappropriate information
(e.g. hackers). Sophisticated phishing attacks are
increasing in both frequency and complexity.
A breach of cyber security could have a significant
impact on the reputation of the business as well as the
resulting fines impacting the financial performance.
The Group experienced a cyber incident in July 2022,
causing significant disruption to our operations.
The Group has subsequently further strengthened
its cyber defences, but this remains a fast-evolving
threat and continues to receive considerable
management attention.
Ongoing investment in cyber risk detection
and prevention tools
These measures include managed detection
and response (‘MDR’), security instant
event monitoring (‘SIEM’), privileged access
management (‘PAM’) and firewall hardening
Physical security of servers at third-party off-site
data centre, with full disaster recovery capability
Password and safe-use policies in place,
internet usage monitored and anti-malware used
External cyber review and internal audit
reviews conducted periodically, resulting in
enhancements in defences
Cyber awareness/IT security campaign active
for all employees
Financial crime protection and cyber liability
insurance in place.
Movement key: Increase No change Decrease
Strategic priorities key: Customer growth Business effectiveness People first ESG leadership
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 59
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 59
Principal risk description and impact
Strategic
priorities Mitigation Movement
Health and safety
The Group’s production, manufacturing and distribution
operations are carried out under potentially hazardous
conditions. It is essential that safe environments are
created and maintained for all employees and other
stakeholders that access our facilities, and that the
Group complies with all relevant laws and regulations.
A deterioration in our health and safety performance
statistics, including increased or more serious injuries,
or a breach of health and safety regulations could lead
to significant financial and reputational damage to the
business, as well as harm to our employees.
Three-year health and safety strategy launched
in 2022, with implementation progressing well
and driving improvements in safety performance
Procedures and policies in place to support
compliance with all relevant regulations
Regular communication and training on
policy compliance
Monitoring procedures in place, including near
miss and potential hazard reporting for health
& safety matters
Internal and third-party site audits to assess
compliance with our policies.
Supply chain risk
Our manufacturing and recycling operations rely on the
supply of several core raw materials, and our branch
network relies on the supply of third-party products.
In terms of supply, there are only a limited number of
PVC resin and certain other raw material suppliers,
impacting both the supply and price of these materials.
Further, we have a limited capacity to store such
materials at our sites. Failure to procure raw materials on
a timely basis could impact on our ability to manufacture
products and meet customer demand.
On pricing, several raw materials are priced in US Dollars
and Euros, and therefore although we pay in Sterling,
we are impacted by international currency markets.
Availability of recycling feedstock is limited, and
dependent upon the level of RMI activity in the UK.
The level of RMI activity can therefore significantly impact
both the price and availability of recycling feedstock.
Further, many of our key raw materials and third-party
products are transported to the UK from the EU, and to
a lesser extent, the US and the Far East, and therefore
the capacity of global shipping can also impact both the
availability and price of key materials.
Increasing costs could have a negative impact on the
financial performance of the business. An inability
to source the required materials could also impact
financially, as well as upon the reputation of the business
if we are unable to meet sales demand.
Initiatives to improve supply chain resilience,
including sourcing alternative/more local sources
of key raw materials and third-party products
Procurement strategy in place to secure
newsupply lines for recycling feedstock
(i.e.post-consumer and post-industrial waste),
on a contractual basis where possible
We agree fixed-price contracts with key
suppliers to mitigate the risk of input cost
increases where possible and economic
Although we do not hedge currency, we agree
pricing in GBP to mitigate exchange rate
volatility where possible and economic
All new suppliers are now required to complete
a cyber risk questionnaire, and regular reviews
are conducted to test the financial stability of
key suppliers.
Eurocell plc Annual Report and Accounts 202460 Eurocell plc Annual Report and Accounts 202460
PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED
Principal risk description and impact
Strategic
priorities Mitigation Movement
Sustainability and climate change
Demonstrating improving business sustainability is
becoming increasingly important to all stakeholders.
Failure to improve in all material aspects of ESG
(environmental, social, governance) could lead
to regulatory and other challenges e.g. colleague
recruitment and retention.
If we do not deliver on our environmental targets and
establish a credible pathway to carbon neutrality and
Net Zero, investors and lenders may show a preference
to allocate capital to businesses with better understood
climate impacts and a clear plan to improve.
There are physical risks associated with climate change.
The Group operates from over 200 locations, and with a
changing climate there is an elevated risk that elements
of our operations could be impacted by fire, flooding or
other environmental issues.
Strong underlying position on sustainability
underpinned by window recycling operation,
which drives significant carbon savings
compared to the use of virgin PVC resin
Regular environmental risk assessments are
conducted at existing and potential sites.
Risks are managed through local business
continuity plans. Risk assessments are
enhanced by using a physical risk analysis
software tool
Expert third-party support provided by CEN
Group, a specialist ESG consultancy
Significant work done in 2023 and
2024including:
Materiality assessment to determine the
most important sustainability topics to
the business
Baseline carbon footprint (Scope 1, 2 and
3), identifying key decarbonisation levers
Using the above outputs to define
ESGobjectives and develop a
sustainability strategy
Confirmed Net Zero target date of 2045,
submitted targets to SBTi and published
our Transition Plan.
Governance and oversight provided by the
ESG and Social Values Board Committee.
Movement key: Increase No change Decrease
Strategic priorities key: Customer growth Business effectiveness People first ESG leadership
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 61
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 61
Principal risk description and impact
Strategic
priorities Mitigation Movement
Managing change
The Group has been through a period of significant
organisational change over the past two years, including
the appointment of new Non-executive Directors and a
new Chief Executive.
At the beginning of 2024, the Group launched a five-year
strategy, which identifies a clear path to organic growth
and improved operating margins, based on new
commercial and operational initiatives.
The strategy also includes simplification of business
processes and systems. As detailed below, we have
embarked upon a complex multi-year project to replace
our Enterprise Resource Planning (‘ERP’) system.
Embracing and effectively managing change is fundamental
to delivery of the strategy and the Group’s future success.
There is a risk that the pace and extent of change puts
the resources and bandwidth of the organisation under
strain, leading either to a failure to deliver the strategy
or implement the new ERP system, which could have
significant financial and operational implications.
Component risks include the ability to attract, retain
and recruit the right calibre of senior managers with the
required skills and experience, in particular the technical
ability to execute a complex IT implementation, and
the risk that our various stakeholders do not respond
positively to our new strategy.
Experienced Board with significant,
relevant experience in delivering effective
change programmes
Five-year strategy communicated to all
stakeholders has been well received
Good progress with the early stages of the
strategy in 2024
Experienced Director of IT and internal team
in place with good experience of complex
IT implementations
People First strategic pillar objective to make
Eurocell a great place to work, through a
focus on health and safety, an enhanced
employee value proposition, improved levels of
engagement and effective talent management
Developing a successful track record and
clear strategic direction provides an attractive
backdrop to joining the senior team at Eurocell
Market rate compensation for all personnel,
including leadership team
Revised equity-based long-term incentive
plan for senior team to be proposed at 2025
AGM, with attractive rewards directly linked
to achievement of the strategy.
Eurocell plc Annual Report and Accounts 202462 Eurocell plc Annual Report and Accounts 202462
PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED
Movement key: Increase No change Decrease
Strategic priorities key: Customer growth Business effectiveness People first ESG leadership
Principal risk description and impact
Strategic
priorities Mitigation Movement
ERP systems implementation
The group relies on its SAP Enterprise Resource Planning
(‘ERP’) system for all aspects of its operations. However,
we concluded that the age profile of our SAP system
had become a limiting factor in the development of the
business. In addition, the current SAP system becomes
unsupported in 2027. We therefore began a major project
to replace SAP.
The successful implementation of a new system is
critical to the long-term prospects of the business.
It is a complex process, consuming significant time
and resource. The major components are:
a front-end trading system to support the branch
network (Intact iQ);
a back-end ERP System to support all other functions
of the business, including manufacturing, recycling,
warehousing, distribution and finance (IFS Cloud); and
an integration platform to knit the new systems together.
The project is on track, with Intact iQ now in testing
phase and IFS in build phase.
In total, we anticipate transition to the new systems
around mid-2026, and we estimate the total costs of the
project will be in the region of £10million over thisperiod.
Experienced Director of IT and internal team
in place with good experience of complex
IT implementations
Significant incremental resource now assigned
to the project
Third-party expert consulting firm in place
to oversee and advise on the project
Board-led Steering Group in place to
monitorprogress
Comprehensive project plan and governance
processes in place and reviewed by KPMG
internal audit in 2024, with recommendations
now substantially implemented
Intact iQ has a strong reputation within our
sector, with a specialism in delivering electronic
point-of-sale solutions to multi-site building
product distributors
IFS is a market-leading product and we are
implementing on an ‘out of the box’ basis to
maximise standardisation and automation.
Operational and regulatory compliance risk
The business is dependent on the continued and
uninterrupted performance of our production facilities.
Each of the facilities is subject to operating risks,
such as: industrial accidents (including fire); extended
power outages; withdrawal of permits and licences
(e.g. the regulated operation of the recycling facility);
breakdowns in machinery or information systems; and
other unforeseen events.
The inability to manufacture or deliver goods would have
a significant financial and reputational impact.
We may also be adversely affected by the crystallisation
of unexpected corporate, legal or regulatory risks,
for example future REACH (registration, evaluation,
authorisation and restriction of chemicals). In
addition, HR/employment legislation is becoming
increasinglycomplex.
Failure to comply with relevant laws and regulations
could result in significant fines and reputational damage.
Regular planned maintenance to reduce the
risk of plant failure, including maintenance
capital investment of >£5million per annum
across the Group
Business continuity plans in place for all major
sites and the branch network, which are
testedperiodically
Procedures and policies in place to support
compliance with all relevant laws and regulations
Regular communication and training on
policy compliance
An ongoing dialogue on emerging employment
law with our advisers.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 63
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 63
As required by section 4 of the UK Corporate Governance Code,
the Directors have taken into account forecasts to assess the
future funding requirements of the Group, and compared them
with the level of committed available borrowing facilities.
VIABILITY STATEMENT
A period of three years has been adopted
as this is the key time frame used by the
Board within our strategic and planning
horizon. This is also consistent with the
Group's five-year strategy, where the later
years represent the growth to maturity
of strategic initiatives commenced in
the first three years. The assessment of
viability has been made with reference
to the Group’s current position and
long-term future prospects, our strategy,
management of risk, and also the
Board’s assessment of the outlook in the
marketplace, all of which are covered in
detail within the Strategic Report.
The Board considers its strategy and risks
on strategy away-days, and revisits these
annually when considering the next year’s
budget. The three-year plan considers
revenue and earnings growth and how
this impacts on cash flows and key ratios.
Operational plans and financing options
are considered as part of this process.
In preparing the plan, we adopt a prudent
forecast in respect of organic sales growth,
but assume other initiatives, in line with the
published strategy.
The plan is stress tested by applying the
following plausible downside scenarios,
which have been chosen as they are
representative of the potential impact of
the Group's principal risks:
Scenario 1
Macroeconomic conditions lead
to a decline in sales
(Macroeconomic and market
conditions risk)
A 10% decrease in revenues has been
applied over the three-year plan period.
Scenario 2
Commodity prices and/or
exchange rates or raw material
shortages lead to a sustained
increase in resin prices
(Supply chain risk)
A 33% increase in resin costs has been
applied over the three-year plan period.
Scenario 3
Scenario 1 and 2 combined
There is a possibility that both of the above
scenarios could materialise at the same
time, therefore we have assessed the
combined impact through the three-year
plan period.
The Board considers these tests to be
sufficient to test the viability of the Group
given our size and the markets we operate
within. As described in Principal Risks and
Uncertainties above, we have measures in
place to help mitigate the impact of these
events should they occur.
The Group has a £75million Revolving
Credit Facility. Monthly cash flow
projections show significant headroom
throughout the period to December 2027.
The facility includes standard covenants
for leverage and interest cover, which are
measured twice per annum, at June and
December. The projections also show
good headroom on the covenants at each
measurement date to December 2027.
The Directors confirm that we have a
reasonable expectation that the Company
and the Group will continue in operation
and meet our liabilities as they fall due in
the next three years.
Going concern
The Directors have reviewed the
Company’s and the Group’s forecast
and projections, which demonstrate that
the Company and the Group will have
sufficient headroom on our bank facilities,
which expire in May 2027 but are likely
to be refinanced on similar terms within
this time frame, and that the likelihood of
breaching the related covenants in this
period is remote.
Accordingly, the Directors continue to
adopt the going concern basis in preparing
the Annual Financial Statements.
This Strategic Report was approved by the
Board on 19 March 2025 and signed on
its behalf by:
Darren Waters
Chief Executive
Michael Scott
Chief Financial Officer
Eurocell plc Annual Report and Accounts 202464
Derek Mapp
Non-executive Chair
N
Date of appointment:
16 May 2022
(Chair from 1July 2022)
Darren Waters
Chief Executive
S
Date of appointment:
11 April 2023
(Chief Executive from 11 May 2023)
Michael Scott
Chief Financial Officer
S
Date of appointment:
1 September 2016
Experience:
Derek is an experienced chair and has a wealth
of commercial and operational knowledge.
Previously, he was Chair of Informa plc from
March 2008 until his retirement in June 2021
and was also Chair of Huntsworth plc from
December 2014 to March 2019. Prior to that,
Derek was Chief Executive Officer of
Tom Cobleigh plc, Executive Chair of
Leapfrog Day Nurseries Limited, Chair of East
Midlands Development Agency and Sport
England, and also served on a number of
government agencies and boards.
Experience:
Darren joined the Group in April 2023 as
Chief Executive Designate and was appointed
as Chief Executive on 11 May 2023.
He was formerly Chief Operating Officer for
Ibstock plc and has extensive experience
and knowledge of the building products and
fenestration sectors in the UK. Prior to this,
Darren was the Chief Executive for Tyman plc
(UK and Ireland) for nine years and previously
held senior management roles at Kenda
Capital BV, Anglo American plc and RMC
Group plc.
Experience:
Michael joined the Group as Chief Financial
Officer in September 2016.
He previously worked for Drax Group plc,
where he held senior financial positions
including Group Financial Controller,
and Head of Corporate Finance and Investor
Relations. Prior to Drax, Michael worked for
MT International and Arthur Andersen. He
is a member of the Institute of Chartered
Accountants in England and Wales.
External appointments:
Chair of Mitie Group plc (FTSE 250)
Director of several private companies,
which relate to his other business interests.
External appointments:
None.
External appointments:
None.
BOARD OF DIRECTORS
See page 70 for Board Overview in Detail
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 65
Experience:
Alison has substantial experience
within international blue-chip
organisations, including
multinational manufacturing,
supply chain operations and
marketing services.
Previously, she was a
Non-executive Director of Music
Magpie plc, Headlam Group plc
and James Hardie Industries
plc and held a variety of senior
management positions at
Diageo plc and Mars Inc, and
was Chief Executive Officer of
Buying Solutions, an agency
to HM Treasury.
Experience:
Iraj was a partner with Deloitte
for 20 years, leading its national
internal audit group and serving
clients in the financial, retail
and public sectors, and was a
recognised global expert and
authority on internal audit and
assurance functions. During this
time, he was also Global Head of
Internal Audit for Schroders plc,
on a secondment basis, for over
ten years.
Previously, Iraj was a member of
the FCAs Regulatory Decisions
Committee and a trustee of the
National Employment Savings
Trust (‘NEST’). He is a fellow of the
Institute of Chartered Accountants
in England and Wales.
Experience:
Will is commercially focused and
results-driven with significant
Board experience, in both
management and advisory
capacities, and brings expertise
in stakeholder management and
M&A activities.
He held a Non-executive
advisory role at Imagesound Ltd
up to December 2023, having
previously been Chief Executive
Officer for c.nine years up to April
2023, and after having served as
Chief Financial Officer for c.seven
years prior to that. Previously, Will
was an Associate Director within
Transaction Services at KPMG
LLP and is a Fellow of the Institute
of Chartered Accountants in
England and Wales.
Experience:
Angela is an experienced
business leader in the building
materials sector, with significant
branch network experience and
insights from both multi-site retail
and merchanting.
She has held senior roles across
the various parts of the Travis
Perkins group since 2015 and has
been a member of its leadership
team since 2020. Prior to her
current role at Toolstation (see
below), Angela was Managing
Director of BSS. Before joining
Travis Perkins, she was Managing
Director of Ridgeons Group, one
of the UK’s largest independent
builders’ merchants.
Alison Littley
Senior Independent
Non-executive Director
A RN S
Date of appointment:
1 July 2022
Iraj Amiri
Independent
Non-executive Director
SRNA
Date of appointment:
7 November 2022
Will Truman
Independent
Non-executive Director
SRNA
Date of appointment:
11 May 2023
Angela Rushforth
Independent
Non-executive Director
SRN
Date of appointment:
1 February 2024
Committee key:
Member of the
Audit and Risk
Committee
Member of the
Remuneration
Committee
Member of the
Nomination
Committee
Member of the
Social Values and
ESG Committee
Denotes
Committee Chair
External appointments:
Non-executive Director of
Norcros plc
(FTSE All-Share).
External appointments:
Non-executive Director of
Coventry Building Society
(Private)
Non-executive Director
of Development Bank
ofWalesplc
(government-owned)
Non-executive Director of
Aon UK Ltd (Private).
External appointments:
Non-executive Director of
Figura Analytics Ltd (Private).
External appointments:
Managing Director of
Toolstation Ltd (Private).
Eurocell plc Annual Report and Accounts 202466
Beth Boulton
Marketing Director
Beth joined Eurocell in November 2021.
She previously worked for Magnet
Kitchens where she was Head of
Marketing and Digital. Prior to that role,
Beth was Marketing Director at Utopia
Bathrooms and has also held positions
at Topps Tiles and Jewson.
Cat Hambleton-Gray
People Director
Cat joined Eurocell in January 2024.
She is a highly experienced HR
practitioner, having previously been HR
Director at Home Instead, a national
specialist provider of home help. Prior to
that, she held senior leadership roles with
Halfords, Pets at Home, Medivet and
Costa Coffee.
Stuart Livingstone
Chief Operating Officer
Stuart joined Eurocell as Chief Operating
Officer in January 2025, responsible for
the branch network operations and supply
chain. He was previously Trade Director at
Howdens. Prior to that, Stuart worked for
Pets at Home and Screwfix, where he was
Director of Retail.
Vicky Williams
Group Company Secretary
Vicky joined Eurocell in May 2024. She is
a Chartered Secretary and Fellow of the
Chartered Governance Institute. Vicky
previously held the role of Group Company
Secretary at ITM Power plc and Fintel
plc. Vicky also draws from a broad career
including senior leadership roles in risk
assurance, legal services, and operations.
Mike McKay
Group IT Director
Mike joined Eurocell in March 2020.
He previously worked for Polypipe Group
(now Genuit Group) where he was Group
Information Services Director for 15 years.
Immediately prior to this, Mike was Head
of Information Services for William Grant &
Sons and he has also held positions with
Ascent Technology and APV Baker.
Executive Committee
(in addition to Darren Waters and Michael Scott)
EXECUTIVE COMMITTEE
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 67
Dear shareholder,
As a Board, we are clear that a key
component of delivering on our purpose and
driving long-term shareholder value is strong
corporate governance, which reduces risks
and promotes sustainable growth.
The Board is focused
on advancing the
strategic objectives.”
As your Chair, one of my primary
responsibilities is to oversee the Board’s
processes and decision making, to
ensure that the Group is operating in
the best interests of our stakeholders.
In doing so, I support and direct the
adoption, implementation, monitoring
and communication of the Company’s
corporate governance arrangements.
This report sets out our corporate
governance framework and explains how
it underpins and supports the Executive
Committee and senior management in
fulfilling our purpose and delivering the
Group’s strategy. It also provides details
of the Board’s activities during the year,
including how it, and its Committees,
have made key decisions and discharged
their governance responsibilities.
Following a transitional phase in 2023,
this year saw a now stabilised Board
focused on advancing the strategic
objectives we set out in last year’s Annual
Report, as well as further developing the
governance frameworks outlined on the
following pages of this report.
Throughout the year, we have continued
to apply the principles and provisions of
the UK Corporate Governance Code
(the ‘Code’) 2018, under which this report
has been prepared.
The Company has also reviewed the
revised 2024 edition of the Code and
assessed how we intend to comply
from its effective date of financial years
commencing on or after 1 January 2025
(or 1 January 2026 for the provisions
relating to risk management and internal
controls). Whilst this will be fully disclosed
in next year’s Annual Report, a summary
of our work in progress is set out in the
Audit and Risk Committee Report on
pages 82 to 87.
Finally, I would like to extend my gratitude
for the continued strong shareholder
support that we receive, which enables
us to build a platform for long-term
sustainable growth, and I hope to see that
continuing into the future.
Derek Mapp
Chair
19 March 2025
LETTER FROM THE CHAIR
Eurocell plc Annual Report and Accounts 202468
Role of the Board
The Board currently comprises a
Non-executive Chair, four Non-executive
Directors and two Executive Directors,
who are equally and collectively
responsible for the proper stewardship
and leadership of the Company. Their
biographical details are set out on pages
64 and 65.
In accordance with the Code, at least
half the Board, excluding the Chair,
should be Non-executive Directors,
who are determined by the Board
to be independent in character and
judgement, and free from relationships
or circumstances which may affect, or
could appear to affect, this judgement.
The Company regards Alison Littley, Iraj
Amiri, Will Truman and Angela Rushforth
as ‘independent’ Non-executive Directors
within the meaning of the Code and,
therefore, is considered to be compliant
in this area.
The Board also considers diversity and
inclusion throughout the Group and details
of the extent to which the Board has met
the FCAs targets, in this regard, are set
out on page 79.
The formal schedule of matters reserved
for the Board’s consideration includes
the following.
Approval of the Group’s strategy,
long-term objectives, annual operating
budgets and capital expenditure plans
Approving transactions of significant
value or major strategic importance,
including acquisitions
Approving significant changes to
the Group’s capital, corporate or
management structure
Monitoring and assessing the overall
effectiveness of the Group’s risk
management processes and internal
control systems, including those related
to health and safety, financial controls
and anti-bribery policies and procedures
Approving the Annual and Half-Year
Reports, including Financial Statements
Approving other corporate
communications related to matters
decided by the Board
Board appointments and succession
planning and setting Terms of Reference
for Board Committees
Remuneration matters, including the
general framework for remuneration
and share and incentive schemes.
Subject to those matters reserved for
its decision, the Board has delegated
to its Audit and Risk, Nomination,
Remuneration and Social Values and ESG
Committees certain authorities. There are
written Terms of Reference for each of
these Committees, which are available
on the Group’s corporate website at:
investors.eurocell.co.uk. Separate reports
for each Committee are included in this
Annual Report on pages 77 to 111.
Details of how opportunities and risks to
the future success of the business have
been considered and addressed can be
found in the Strategic Report on pages
56 to 63. Details of the sustainability of
our business model can be found in the
Strategic Report on pages 02 to 63.
Our governance framework underpins
the delivery of strategy and can be found
on pages 68 and 69. An overview of the
Group’s strategy can be found in the
Strategic Report on pages 14 to 21.
The Directors are ultimately responsible
for preparing the Annual Report and
Accounts and the Board confirms it
considers them, taken as a whole, to be
fair, balanced and understandable, and
provides the information necessary for
shareholders to assess the Company’s
position, performance, business model
and strategy.
Governance Framework
The Board meets regularly to discuss key
business issues and prescribe actions as
appropriate. The Group’s reporting structure
below Board level is designed so that all
decisions are made by those most qualified
to do so in a timely manner. Day-to-day
management and the implementation
of strategies agreed by the Board are
delegated to the Executive Directors.
Key to this delegation is the Executive
Committee, which meets each month.
This structure enables the Board to
make informed decisions on a range
ofkey issues including strategy and
riskmanagement.
All the Directors have the right to have
their opposition to, or concerns over,
the operations of the Board and/or the
management of the Company, noted
in the minutes. During the year, no such
opposition or concerns were noted.
The Chair and the Non-executive Directors
met during the year without the Executive
Directors present.
Role of the Chair
The Board has concluded that the Chair
has met the independence criteria of the
Code on appointment.
There is a clear division of responsibilities
between the Chair and the Chief Executive.
The Chair is responsible for ensuring
that the Board functions effectively.
He sets the agenda for Board meetings
and ensures that adequate time is devoted
to discussion of all agenda items, particularly
strategic issues, facilitating the effective
contribution of all Directors and ensuring
that the Board as a whole is involved in the
decision-making process.
Role of the Chief Executive
The Chief Executive has principal
responsibility for all operational activities
and the day-to-day management of the
business, in accordance with the
strategies and policies approved by the
Board. The Chief Executive also has
responsibility for communicating to the
Group’s employees the expectations
of the Board in relation to culture, values
and behaviours.
Role of the Senior
IndependentDirector
The Senior Independent Director has an
important role on the Board, providing a
sounding board for the Chair, leading on
corporate governance issues and serving
as an intermediary for the other Directors.
She is available to shareholders if they
have concerns, which contact through
the normal channels of the Chair, Chief
Executive or other Executive Directors has
failed to resolve, or for which such contact
is not appropriate.
Alison Littley has served as Senior
Independent Non-executive Director since
her succession to the role from Frank Nelson
in May 2024.
Role of the Non-executive
Directors
All Non-executive Directors are required to
allocate sufficient time to the Company to
discharge their responsibilities effectively.
The Non-executive Directors act in a way
they consider will promote the long-term
sustainable success of the Group for the
benefit of, and with regard to the interests
of, its stakeholders.
CORPORATE GOVERNANCE STATEMENT
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 69
Eurocell plc Board Members:
•Independent Non-executive Chair •4 Independent Non-executive Directors •2 Executive Directors
Audit and Risk
Committee Members:
3 Independent
Non-executive Directors.
Remuneration
Committee Members:
4 Independent
Non-executive Directors.
Nomination Committee
Members:
Independent
Non-executive Chair
4 Independent
Non-executive Directors.
Social Values and ESG
Committee Members:
4 Independent
Non-executive Directors
2 Executive Directors and
3 senior managers.
The Audit and Risk
Committee’s role is to
assist the Board with
the discharge of its
responsibilities in relation
to financial reporting,
internal controls, risk
management, compliance
and audit.
The Remuneration
Committee recommends
the Group’s policy on
executive remuneration
and determines the
levels of remuneration for
Executive Directors, the
Chair of the Board and
senior management.
The Nomination
Committee assists
the Board in reviewing
the structure, size and
composition of the Board
and succession planning
for senior management.
The Social Values and
ESG Committee’s role
is to provide formal and
transparent oversight
of the Group’s ‘ESG’
programme and
value-ledagenda.
See Committee
Reporton
pages 82 to 87
See Committee
Reporton
pages 90 to 111
See Committee
Reporton
pages 77 to 81
See Committee
Reporton
pages 88 to 89
Executive Committee
The Executive Committee comprises senior managers, including the 2 Executive Directors who act as a bridge between the
Board and this Committee. Management teams report to members of the Executive Committee. The Board receives regular
updates from the Executive Committee in relation to business issues and developments.
See page 66
Board composition, commitment
and election of Directors
The Nomination Committee leads
the process for Board appointments
and makes recommendations to the
Board. Prior to appointment, Board
members, in particular the Chair and
the Non-executive Directors, disclose
their other commitments and agree to
allocate sufficient time to the Company
to discharge their duties effectively and
ensure that these other commitments
do not affect their contribution.
The Executive Directors may accept an
outside appointment provided that such
appointment does not in any way prejudice
their ability to perform their duties as
Executive Directors of the Company.
Darren Waters and Michael Scott do not
currently hold any outside appointments.
The Non-executive Directors’ appointment
letters anticipate a minimum time
commitment of 20 days per annum,
recognising that there is always
the possibility of an additional time
commitment and ad hoc matters arising
from time to time, particularly when
the Company is undergoing a period
of increased activity. The average time
commitment inevitably increases where a
Non-executive Director assumes additional
responsibilities such as being appointed to
a Board Committee.
All new Non-executive Directors undergo an
induction programme and as such spend
considerably more than the minimum
commitment during the course of a year.
All Non-executive Directors are required to
inform the Chair before accepting another
position in order to ensure the Director
has sufficient time to fulfil their duties.
The current Board commitments of all
Directors are shown on pages 64 and
65 and their terms of appointment are
reported on pages 56 to 62.
Eurocell plc Annual Report and Accounts 202470
Gender Male Female
Ethnicity White British Other ethnic group
Length of service 0–3 years 3–7 years 8–9 years
Age
40–49 50–59 60–69 70–79
2
1
1
5
6
6
2024
2024
2024
2024
4
1
2
2023
6
2
7
1
2023
2023
6
2
2023
1
3
2
2
Board overview (as at 31 December 2024)
CORPORATE GOVERNANCE STATEMENT CONTINUED
The Company’s Articles of Association
contain powers of removal, appointment,
election and re-election of Directors and
provide that all of the Directors must retire
and may offer themselves for re-election
at each Annual General Meeting (‘AGM’).
At the upcoming AGM, all the current
Directors intend to offer themselves for
election/re-election, in accordance with
the Code. Following the conclusion of
the latest Board evaluation process, the
Board considers all the Directors to be
effective, committed to their roles and to
have sufficient time available to perform
their duties.
The Board has a process in place to
assess the current and future skills and
experience needed by the Non-executive
Directors against a matrix of requirements,
through which it has determined that the
Non-executive Directors are independent
and that the Board has appropriate and
complementary skills and experience.
Board evaluation and effectiveness
In accordance with the Code, a formal
evaluation of the Board’s performance,
along with its Committees, Chair and
individual Directors was conducted during
the year, with the results presented and
discussed at the December 2024 Board
meeting. This year’s internal evaluation
was performed by the Chair, following the
external evaluation by Haddleton Knight
in 2023.
Individual interviews were conducted
by the Chair with each Board member
and the Group Company Secretary.
Further sessions were held by the Senior
Independent Director with each Board
member and the Group Company
Secretary, to gain feedback for the Chair.
All involved fully engaged with the process
and provided their qualitative feedback,
which supported an open and frank
exchange of views.
The evaluation identified several areas of
strength and some areas for enhancement
and, overall, concluded that:
The Board operates in an effective and
professional manner and has developed
considerably over the last two years
Governance processes are transparent
and well run
Risks are openly discussed with
deep-dive analysis and review of
material risks where appropriate
There is scope, and a desire,
from the Board to develop further.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 71
In addition, the evaluation highlighted:
Board agendas and reporting will benefit
from being further refined to be more
forward-looking
Greater Board visibility and interaction
with the wider workforce will be
encouraged and developed further
Board training will be strengthened
to support greater insight into the
responsibilities of Directors.
Taking all of this into account, the Board
is satisfied that the current composition of
the Board, and its Committees, provides an
appropriate balance of skills, experience,
independence and knowledge to allow the
Board and its Committees to discharge
their duties and responsibilities effectively
and in line with the Code.
Conflicts of interest
The duties to avoid potential conflicts
and to disclose such situations for
authorisation by the Board are the
personal responsibility of each Director.
All Directors are required to ensure that
they keep these duties under review and
to inform the Group Company Secretary
of any change in their respective positions.
The Company’s conflict of interest
procedures are reflected in its Articles
of Association (‘Articles’). In line with
the Companies Act 2006, the Articles
allow the Directors to authorise conflicts
and potential conflicts of interest,
where appropriate. The decision to
authorise a conflict can only be made
by non-conflicted Directors.
The Board, and its Committees, considers
conflicts or potential conflicts at each
meeting and, where such instances are
identified, takes appropriate action, usually
by excluding the conflicted party from any
related discussions/decisions.
The Articles require the Company to
indemnify its officers, including officers
of wholly-owned subsidiaries, against
liabilities arising from the conduct of the
Group’s business, to the extent permitted
by law. The Group carries Directors’ and
Officers’ liability insurance.
Board meetings and attendance
There were six full Board meetings held
during 2024, five meetings of the Audit
and Risk Committee, three meetings of the
Remuneration Committee, two meetings
of the Nomination Committee and three
meetings of the Social Values and ESG
Committee. All of these meetings were
held in-person and attendance was as
shown in the table above.
All Board members, including the Chair of
the Board, the Chief Executive, and the
Chief Financial Officer, are invited to all
Committee meetings regardless of whether
they are members of the Committee.
However, they are never involved in
discussions or decisions pertaining to
their own compensation or appointment
or replacement. In addition, the Audit
and Risk Committee also meets with the
external auditors without any Executive
Directors being present.
The Group Company Secretary is
also Secretary to the Audit and Risk,
Remuneration, Nomination, and Social
Values and ESG Committees, and attends
all meetings for this purpose.
In order to provide Directors enough
time to evaluate their papers beforehand,
Board packs are issued the week before
each meeting. Even if a Director is
unable to attend a Board meeting for any
reason, they are nevertheless informed
beforehand, given access to pertinent
documents, and their opinions are shared
with the other Directors.
The Group Company Secretary
The Group Company Secretary’s
services and advice are available to all
Directors. In addition to advising the
Board on all governance-related issues
through the Chair, the Group Company
Secretary has responsibility for making
sure that all Board processes are
followed. TheBoard receives updates
from the Group Company Secretary on
new laws, corporate governance and
regulatory matters, and the responsibilities
and duties of the Directors. Among
the mattersreserved to the Board is
the appointment and removal of the
GroupCompany Secretary.
Vicky Williams has served as Group
Company Secretary since her
appointmentin May 2024, following
PaulWalker’s departure.
Directors may, at the Company’s expense,
seek independent expert assistance
as needed. Board Committees confirm
annually that they have access to sufficient
resources to carry out their responsibilities,
including the ability to hire outside
consultants as they see fit.
Number of meetings
attended/eligible toattend Board
Audit
and Risk
Committee
Remuneration
Committee
Nomination
Committee
Social
Values
and ESG
Committee
Derek Mapp
6/6
2/2
Alison Littley
6/6 5/5 3/3 2/2 3/3
Iraj Amiri
6/6 5/5 2/3 1/2 3/3
Will Truman
6/6 5/5 2/2 2/2 3/3
Angela Rushforth
(appointed 1 February 2024)
5/6
2/3 2/2 3/3
Frank Nelson
(stepped down 16 May 2024)
1/1 2/2 1/1
Kate Allum
(stepped down 31 July 2024)
3/3
1/1 1/1 1/1
Darren Waters
6/6
3/3
Michael Scott
6/6
3/3
Eurocell plc Annual Report and Accounts 202472
Board induction, development
andsupport
Following appointment, a new Director
undergoes an induction programme,
which includes a teach-in from members
of the Executive Committee on important
business topics, such as the background
to our markets and industry, the
Company’s strategy, commercial approach,
manufacturing and logistics operations,
administrative functions and culture.
Summary of induction programme
Understand the business
Meet, on a one-to-one basis, the
Chair, Executive Directors and other
Non-executive Directors
Receive teach-in presentations from
all key functions within the Group,
including Commercial, Operations,
Human Resources, Finance,
Marketing and IT
Meet with external stakeholders
where appropriate e.g. customers,
suppliers, advisers, and in some
cases, major shareholders
Review previous Board and
Committee papers, Committee
Terms of Reference, investor
presentations and staff
surveyresults.
Meet our colleagues
Meet with the Executive Committee
and senior management teams
Visit all major operational sites,
including factories, the main
warehouse, a selection of branches
and the main offices, including an
opportunity to meet with colleagues
from these areas.
Individual development and training needs
are identified through the Board evaluation
process and through individual reviews
between the Directors and the Chair.
Stakeholder engagement
and Section 172(1) statement
As required by s172 of the Companies
Act 2006, the Directors of the Company
must act in the way they consider,
in good faith, would most likely promote
the success of the Company for the
benefit of its shareholders. In so doing,
the Directors must have regard
(among other matters) to:
The likely consequences of any
decisionin the long term
The interests of the
Company’semployees
The need to foster the Company’s
business relationships with suppliers,
customers and others
The impact of the Company’s operations
on the community and the environment
The desirability of the Company
maintaining a reputation for high
standards of business conduct
The need to act fairly as between
members of the Company.
To better comprehend the effects of
its decisions and operations, as well
as the interests and viewpoints of
our major stakeholders, the Board
takes into account information from
all areas of the business. This covers
topics including key risks, legal and
regulatory compliance, plus evaluations
of strategy, financial performance, and
operational performance. The Board and
its Committees receive this information
through reports that are circulated before
each meeting and, where necessary,
in-person presentations.
As a result of these activities, the Board
has gained a thorough understanding
of the interests and viewpoints of all key
stakeholders, as well as other relevant
factors, which helps the Directors comply
with the requirements of section 172 of the
Companies Act of 2006.
The table overleaf sets out the Board’s
approach to stakeholder engagement in
the context of some of the most important
decisions made during 2024. The Board
will sometimes engage directly with certain
stakeholders on certain issues, but the
size and distribution of our stakeholders
and of the Eurocell Group dictate that
stakeholder engagement often takes place
at an operational level. To give greater
understanding to this, we have provided
clear cross-referencing to where more
detailed information can be found in this
Annual Report.
Risk management
and internal control
The Board recognises that it is responsible
for determining the nature and extent of
the risks it is prepared to face in order to
accomplish its strategic goals and for
the oversight of the Group’s internal
control systems.
The effectiveness of the Group’s internal
control and risk management systems has
been assessed by the Board through the
consideration of reports received from both
management, and KPMG as part of our
internal audit programme. This includes an
assessment of the financial, operational,
and compliance controls for the time
period covered by this Annual Report,
as well as an evaluation of current and
emergent risks.
The Strategic Report comments in detail
(pages 02 to 63) on the nature of the
principal risks and uncertainties facing
the Group; in particular those that would
threaten our business model, future
performance, solvency or liquidity and
the measures in place to mitigate them.
In conducting its review, the Board
has included a robust assessment
of these and other emerging risks and
the effectiveness of mitigating controls.
The Audit and Risk Committee Report
on pages 82 to 87 describes the internal
control system and how it is managed and
monitored. As described in prior reports,
the cyber incident in 2022 was not the
result of a breakdown in internal controls.
Our investments over the last several
years in cyber security played a major
role in identifying the incident, enabling
core systems to be restored quickly and
mitigating the overall impact on the Group.
Throughout the subsequent period, we
have continued to invest in enhancing our
cyber security to provide further resilience
in this area.
The Board confirms that no significant
failings or weaknesses were identified
in relation to the review. The Board also
recognises that these systems can only
offer a reasonable level of assurance
against material misstatement or loss and
that they are designed to manage rather
than eliminate the risk of failing to meet
business objectives.
CORPORATE GOVERNANCE STATEMENT CONTINUED
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 73
Customers
Why they matter
The Board recognises that establishing
strong and lasting relationships with our
customers is essential to our growth
ambitions. To become the supplier of
choice, we must, among other things,
continually improve our product offerings,
quality, availability, and service.
How we engage
Regular contact between senior
management and key customers
Review of insight surveys including Net
Promoter Scores and Trustpilot ratings
Periodic forums with customer groups to
discuss product design and innovation
Ongoing monitoring of social media
platforms for relevant comments/issues.
How the Board complements
engagementefforts
Throughout 2024, the Board received
regular updates on our performance
against customer and service-related KPIs,
compared to historical and industry/sector
benchmarks, and offered their input and
sector advice on new initiatives.
How their interests were considered
during 2024 and key decisions arising
Our Customer Growth and Business
Effectiveness strategic pillars include
continued progression of initiatives to
enhance our customers’ experience
and deliver our ambition to be the trade
customer’s preferred choice. During the
year, the Board:
Oversaw progress on our trade counter
and enterprise resource management
system replacement projects, which (inter
alia) aim to significantly improve customer
experience and support
Reviewed our technical team’s work with
larger customers to support conformance
with changing building regulations and
develop new products
Reviewed our updated customer channel
strategy, which defines our customer
populations and service channels
Approved expenditure for investment
in a new customer incentive and loyalty
programme to be launched in 2025.
For more details see Customer Growth
onpages16 and 17
Shareholders
Why they matter
The Board recognises the importance
of engaging with all shareholders and
places a high priority on having productive
conversations to gather feedback, and act
on areas of interest and concern, as well
as ensure that our regulatory obligations
are met.
How we engage
Comprehensive investor relations
programme and regular dialogue with the
investment community
Formal analyst presentations and investor
meetings following the announcement of
the Group’s half-year and full-year results
Investor meetings following trading
updates and otherwise ad-hoc meetings
throughout the year
Annual Chair’s roadshow, supported
by the Non-executive Directors
Annual General Meetings.
How the Board complements
engagementefforts
The Board is committed to delivering
sustainable value for our shareholders
andengaged with investors during the
yearas follows:
Chair’s roadshow meetings with major
shareholders in April/May, covering
topics such as Board composition and
succession planning, our new strategy
and capital allocation
Senior Independent Director and
Chair met with major shareholders in
November/December to consult on
proposed changes to the Company’s
Remuneration Policy
Board received regular updates on
shareholder engagement, investor
feedback, analyst reports, and share
price developments.
How their interests were considered
during 2024 and key decisions arising
Investor relations is covered at all Board
meetings and updates
Investor feedback was considered in
shaping the new strategy and revised
capital allocation policy, designed to drive
shareholder returns through a combination
of a progressive ordinary dividend and
share buybacks.
For more details see Chief Financial
Officer’s Review onpages52 to 55
The disclosures on the Company’s
substantial shareholders,
restrictions on voting rights and
powers to amend the Articles of
Association are included within
theDirector’s report on page 114.
Eurocell plc Annual Report and Accounts 202474
Colleagues
Why they matter
The Board recognises that our colleagues
are the major drivers of the Company’s
performance and success and, therefore, the
importance of providing a safe workplace that
values diversity and inclusion, and provides
employees with the opportunities to advance
in their careers and reach their full potential.
How we engage
Regular senior management team-briefings
on progress with the strategy, operational
and financial performance, with a summary
cascaded through the organisation
Monthly Company magazine,
focusing on information-sharing and
colleagueengagement
Periodic staff surveys, with results used
to drive change and improvement
Regular attendance by Executive
Committee members on safety walks
and at safety stand-downs
Board-level sponsorship for review of
whistleblowing reports and subsequent
lessons learned.
How the Board complements
engagementefforts
Non-executive Director listening
groupstogather colleagues’ views
onimportant topics
Board member visits to operating sites and
branches to drive enhanced engagement
and increase Board awareness of
day-to-day activities and challenges
Social Values and ESG Committee
receives progress updates on colleague
engagement and wellbeing initiatives
Board review of staff survey results,
with proposed action plan considered
and implementation monitored.
How their interests were considered
during 2024 and key decisions arising
During 2024, management’s proposals and
activities relating to our People First strategic
pillar were considered by the Board with the
following actions arising:
Approval of the 2024 annual pay award
Review of the Group-wide grading
framework development and wider
work-force compensation and
benefitarrangements
Oversight of the Company’s gender pay
gap reporting
Oversight of the design of a new ‘Winning
Formula’ colleague engagement survey,
focused on workplace culture
Rebranding of the people proposition
to ‘Eurocell & You’
Approval of changes to the operational
structures and reporting lines of the
Branch Network.
For more details see People First
on pages 27 to 29
Suppliers
Why they matter
The Board appreciates that to operate
effectively we must ensure secure supplies
of good quality sustainable materials at a
fair price from suppliers with high ethical
standards, and monitor supplier performance
against appropriate metrics.
How we engage
Regular review meetings between senior
management and key suppliers, covering
topics such as pricing, supply continuity
and service levels
Formal tender processes conducted
for large/high-value supplies
Engagement with suppliers on
how wecansupport each other
onenvironmental matters
Clear communication of our expectations
for suppliers in terms of conduct and ethics.
How the Board complements
engagementefforts
During 2024, cost inflation continued to
be discussed at all Board meetings and
updates. Board members shared their ideas
and experiences on supplier relationships
and engagement, in the light of current risks
and challenges.
How their interests were considered
during 2024 and key decisions arising
The Board continued to work with,
andadvise, management on their
approach,including:
To closely manage supplier agreements
to provide security of supply at fair prices,
particularly with regards to PVC resin,
electricity and recycling feedstock
To pass a fair proportion of cost inflation
onto our own customers through
sellingprice increases.
For more details see Sustainable
Products on pages 36 to 37
CORPORATE GOVERNANCE STATEMENT CONTINUED
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 75
Environment and communities
Why they matter
Environmental, Social and Governance (‘ESG’)
considerations have been a key part of the
Board’s agenda again in 2024, as we further
develop our plans in this very important area.
The Board understands the role all organisations
have to play in protecting the environment and
in mitigating the impact of climate change.
TheBoard also recognises the need to support
the local communities in which our larger
facilities are located.
How we engage
Leading UK-based recycler of PVCwindows
Ongoing review of our environmental
impact and action plans to reduce this
Consultation with our suppliers to achieve
reductions in carbon emissions across
ourvalue chain
Recruit locally ambition
Major operational sites engage with,
and support, local communities
Corporate partnership with Maggie’s
(cancer support charity).
How the Board complements
engagementefforts
The Board provides oversight on these
matters through the Social Values and ESG
Committee and maintains an open dialogue
with our advisers, CEN Group, who regularly
attend Committee meetings to engage on
ESG topics.
How their interests were considered
during 2024 and key decisions arising
Board review and approval of our
Net Zero Transition Plan and associated
science-based targets for emissions
reduction
Oversight of the project to install solar
panels at our primary extrusion site
(now complete), plus approval of the
capital investment to install solar panels
at our head office and distribution centre
in 2025
Monitoring of external ESG rating’s agency
assessments of the Company’s disclosures
Renewed corporate partnership agreement
with Maggie’s (cancer support charity)
raising £46,000 in 2024.
For more details see Environmental
Leadership on pages 30 to 33
Government and regulatory/
industrybodies
Why they matter
The Board recognises the critical importance
of ensuring the highest standards of
corporate governance, including compliance
with the rules for listed companies and other
relevant regulations (e.g. health and safety,
and taxation), which together give us our
licence to operate.
How we engage
Adherence to the UK Corporate
Governance Code principles
andprovisions
Clear policies to help prevent wrongdoing,
including whistleblowing, bribery and
corruption, fraud, financial crime and
modern slavery, with training provided
where appropriate
Regular meetings with tax advisers
to review tax compliance and
HMRCcorrespondence
Members of the Windows and Recycling
groups of the British Plastics Federation
and the British Fenestration Rating
Council, which provide a forum to
understand changes in relevant legislation
and building standards.
How the Board complements
engagementefforts
The Audit and Risk Committee receives
regular reports on governance, regulatory
and compliance matters from management
and from external and internal auditors.
The internal audit programme is designed
to provide assurance in this area.
In addition, the Board receives updates on
matters such as developments in building
regulations and our associated new product
development initiatives.
How their interests were considered
during 2024 and key decisions arising
Review of the 2024 revisions to the
UK Corporate Governance Code, with
preparatory work to support compliance
from the effective date of financial years
beginning on or after 1 January 2025
guided by the Audit Committee
Review of the Company’s arrangements
to prevent wrongdoing, including
whistleblowing, bribery, corruption, fraud,
financial crime, and modern slavery
Approval of the Company’s tax policy
Review of the requirements of the
Economic Crime and Corporate
Transparency Act 2023.
For more details see Ethics and
Compliance on pages 38 to 39
Eurocell plc Annual Report and Accounts 202476
Engagement with the workforce
As described in Stakeholder engagement
on pages 73 to 75, we acknowledge that
our colleagues provide the foundation for
our Company’s performance and success,
and that in the present social, political, and
economic climate, active engagement is
more important than ever.
To supplement the team briefings,
continuous improvement workshops, and
health and safety forums already in place,
the Group hosts a variety of colleague
engagement initiatives. These include:
A digital Company magazine, ‘Eurocell
& You’, which updates on performance
and other important activities around
the Group, with a focus on information
sharing and colleague engagement
Frequent colleague focus groups with
the designated Non-executive Director,
Alison Littley, to ensure that the Board
hears the opinions of the workforce
Departmental listening groups to allow
colleagues to provide direct feedback
from which appropriate action plans can
be formulated
Group-wide staff surveys, to provide
invaluable insight into how our
colleagues feel
Review of retention and recruitment
challenges, to identify areas for
improvement and ensure we remain
competitive in the labour market
Improvements to the induction process
for new colleagues
More flexible working arrangements,
including hybrid working
whenappropriate
Improvements in colleague facilities
and restrooms as part of an overall staff
welfare improvement programme
Ongoing opportunities for all colleagues
to become shareholders through the
Save As You Earn scheme.
The Board evaluates and tracks culture
through:
Examining staff survey results and
response rates
Reviewing staff turnover rates
Scrutinising health and safety data,
including near-misses
Reviewing colleague
whistleblowingcases
Engaging with senior management
and colleagues
Observing attitudes towards internal
and external auditors and regulators
like HMRC and HSE.
Through the implementation of consistent
annual salary evaluations, annual bonus
target-setting, and benefit entitlement,
executive compensation has been, and
remains, in line with the Company’s overall
pay policy. As a result, it has not been
considered necessary to engage with
colleagues on this matter.
Overall, the Board is pleased with how
culture, including values and behaviours,
are evolving across the Group, and
with the increasing levels of colleague
engagement now taking place.
Statement of compliance with
theCode
This Corporate Governance Statement,
together with the Nomination Committee
Report, the Audit and Risk Committee
Report and the Remuneration Committee
Report, provide a description of how the
principles and provisions of the Code have
been applied during the year.
It is the Board’s view that, during 2024,
Eurocell plc was in compliance with the
relevant provisions set out in the Code in
all material respects.
This statement complies with sub-sections
2.1, 2.2(1), 2.3(1), 2.5, 2.7, 2.8(a) and
2.10 of Rule 7 of the Disclosure Rules
and Transparency Rules of the Financial
Conduct Authority. The information
required to be disclosed by sub-section
2.6 of Rule 7 is shown on pages 112
to 115.
Annual General Meeting
Our AGM will be held at our Head Office
(see Company Information on page 173
for details) on 15 May 2025.
The notice of our AGM, together with the
Directors’ voting recommendations on the
resolutions to be proposed, is included on
a separate circular to shareholders and will
be dispatched at least 21 clear days before
the meeting. The notice will be available to
view at investors.eurocell.co.uk.
All Directors intend to attend the AGM,
including the Chairs of the Audit and
Risk,Remuneration, Nomination and
Social Values and ESG Committees,
who are available to answer questions.
The Board welcomes questions from
shareholders who have an opportunity
toraise issues informally or formally
beforeor during the meeting.
For each proposed resolution, the proxy
appointment forms provide shareholders
with the option to direct their proxy vote
either for, or against, the resolution or to
withhold their vote. The proxy form and
any announcement of the results of a vote
make it clear that a ‘vote withheld’ is not a
vote in law and will not be counted in the
calculation of the proportion of the votes
for and against the resolution.
All valid proxy appointments are properly
recorded and counted by Equiniti, the
Company Registrars. Information on the
number of shares represented by proxy,
the proxy votes for and against each
resolution, and the number of shares in
respect of which the vote was withheld
for each resolution, together with the
proxy voting result, are given at the AGM.
The total votes cast, including those at
the AGM, are published on our website
(investors.eurocell.co.uk) immediately after
the meeting.
Derek Mapp
Chair
19 March 2025
CORPORATE GOVERNANCE STATEMENT CONTINUED
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 77
Dear shareholder,
I am pleased to report to you on the
main activities of the Committee
and how it has performed its duties
duringthe year.
Summary of activities during
theyear
The Nomination Committee met twice
during the year and attendance at the
meetings is shown on page 71.
The main activities of the
Committeeincluded:
Oversight/recommendation of the
changes to the Board, Committees
and other senior management,
as outlined within this report
Considering the results of the external
evaluation of the Committee’s
effectiveness (see pages 70 to 71 for
further details)
A review of Directors’ time commitments
and independence
Consideration of the re-election of
Directors at the Annual General Meeting
Approving updates to the Committee’s
Terms of Reference
Considering and approving the
Committee’s report for inclusion in the
Annual Report and Accounts.
*
NOMINATION COMMITTEE REPORT
Committee composition
Will Truman Alison Littley Frank Nelson
1
Kate Allum
2
Iraj Amiri Angela
Rushforth
3
Role and responsibilities
The principal duties of the
Nomination Committee are to:
Regularly review the structure,
size and composition of the
Board (including its skills,
knowledge, experience, length of
service and diversity) and make
recommendations to the Board
with regard to any changes
Identify and nominate, for approval
by the Board, candidates to fill
Board vacancies
Review the time commitments
required from Non-executive
Directors, along with the number
of external directorships held,
to ensure all duties are being fulfilled
Maintain an effective succession
plan for the Board and senior
management, considering the
challenges and opportunities
facing the Company, along with
theskills and expertise needed
in the future, while promoting
diversity of ethnicity, gender,
background and skills.
Derek Mapp
Chair of the Nomination Committee
1 Stepped down from the Board 16 May 2024.
2 Stepped down from the Board 31 July 2024.
3 Appointed to the Board 1 February 2024.
Eurocell plc Annual Report and Accounts 202478
Board, Committee and other senior
management changes
The following changes to key roles
and personnel were overseen by the
Committee during the year:
The appointment of Angela Rushforth as
an independent Non-executive Director
in February 2024
Following Frank Nelson’s retirement
by rotation at the 2024 AGM, the
appointment of Alison Littley as Senior
Independent Non-executive Director
from that date
The appointment of Alison Littley
as Remuneration Committee Chair
following the resignation of Kate Allum
in July 2024
The appointment of Will Truman to
the Remuneration Committee in July
2024. Following the 2025 AGM, Will
shall take over the role of Remuneration
Committee Chair, to allow Alison Littley
to focus on her Senior Independent
Non-executive Director duties
The appointment of Cat Hambleton-Gray
as People Director in January 2024
The appointment of Vicky Williams as
Group Company Secretary in May 2024
The appointment of Stuart Livingstone as
Chief Operating Officer in January 2025.
Nomination Committee members
During 2024, the Nomination
Committeecomprised:
Chair:
Derek Mapp
Committee members:
Iraj Amiri
Alison Littley
Will Truman
Angela Rushforth (from 1 February 2024)
Frank Nelson (until 16 May 2024)
Kate Allum (until 31 July 2024)
Nomination Committee structure
and governance
The Code recommends that a majority
of the Nomination Committee be
Non-executive Directors, independent in
character and judgement and free from
any relationship or circumstance, which
may, could or would be likely to, or appear
to, affect their judgement. The Board
considers that the Company complies
with the Code in this respect.
Only members of the Committee have the
right to attend Committee meetings, but
the Committee may invite others, including
the People Director and external advisers,
to attend all, or part of, any meeting if
it thinks it is appropriate, necessary, or
pursuant to the terms of any agreement
with shareholders.
No individual participates in discussion or
decision making when the matter under
consideration relates to themselves.
The Committee is supported by the
services of the Group Company Secretary,
and it is empowered to appoint search
consultants and other professional advisers
as it sees fit to assist with its work.
The Nomination Committee will meet
as often as it deems necessary but, in
accordance with its Terms of Reference,
at least twice a year.
NOMINATION COMMITTEE REPORT CONTINUED
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 79
FCA target At 31 December 2024 At 31 December 2023
% of women on the Board At least 40% 29%
1
25%
1
Number of senior Board positions
3
heldbywomen At least 1 1
2
1
Number of Board members from
an ethnic minority background At least 1 1
2
1
2
1 FCA target not met.
2 FCA target met.
3 Senior Board positions are Chair, Chief Executive, Senior Independent Director or Chief Financial Officer.
Diversity and inclusion
A range of personal strengths and industry
backgrounds is represented on the
Board. All Board and senior management
appointments are made on merit, in line
with the approach adopted throughout the
Group’s workforce.
The Board recognises and embraces
the benefits of diversity and, in particular,
the value that different perspectives and
experience bring to the quality of debate
and decision making. The Company has
a documented Board Diversity Policy,
available at, investors.eurocell.co.uk,
which covers both Board and
Committeeappointments.
The Board recognises the Group operates
in a historically male-dominated industry
but is committed to consider diversity
as a key element in senior appointments.
The table below summarises the progress
made against each of the FCAs Board
diversity targets:
At 31 December 2024, being the chosen
reference date, the Group met two of the
three FCA diversity targets.
Progress made towards meeting the target
of 40% of women on the Board (38% at
the conclusion of the 2024 AGM) was
impacted by the resignation of Kate Allum
in July 2024, a role that the Company has
chosen not to replace at this time.
This, along with the relatively small size of
the Board, and the pre-existing Directors’
service contracts, has inevitably limited
the pace of change but, nevertheless, as
vacancies arise, the Board will continue
tomove towards the FCAs targets
wherever possible.
However, the overriding policy in any new
appointments will continue to be one of
selecting candidates with an appropriate
mix of skills, capabilities and market
knowledge, to ensure the continued
success of the business.
Eurocell plc Annual Report and Accounts 202480
Gender representation
The above data was collected on the basis of self-reporting by the individuals concerned who were asked to select their gender/
ethnicity from a list of options derived from the FCAs template.
The gender balance of those in the senior management and their direct reports is included within the Sustainability Report on page 29.
Details of the Board and Executive Committee’s gender/ethnicity is as follows:
At 31 December 2024
Number of
Board members % of the Board
Number of senior
positions on the Board
(CEO, CFO, SID and Chair)
Number in executive
management
% of executive
management
Men 5 71% 3 2 40%
Women 2 29% 1 3 60%
Total 7 100% 4 5 100%
At 31 December 2024
Number of
Board members % of the Board
Number of senior
positions on the Board
(CEO, CFO, SID and Chair)
Number in executive
management
% of executive
management
White British or other White
(including minority-white groups) 6 86% 4 5 100%
Other ethnic group, including Arab 1 14%
Total 7 100% 4 5 100%
At 31 December 2023
Number of
Boardmembers % of the Board
Number of senior
positions on the Board
(CEO, CFO, SID and Chair)
Number in executive
management
% of executive
management
Men 6 75% 4 3 75%
Women 2 25% 1 25%
Total 8 100% 4 4 100%
At 31 December 2023
Number of
Boardmembers % of the Board
Number of senior
positions on the Board
(CEO, CFO, SID and Chair)
Number in executive
management
% of executive
management
White British or other White
(including minority-white groups) 7 88% 4 4 100%
Other ethnic group, including Arab 1 12%
Total 8 100% 4 4 100%
Ethnicity representation
NOMINATION COMMITTEE REPORT CONTINUED
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 81
Succession planning
In 2024, the Committee continued its proactive work on succession planning for the Board.
As part of this process, a detailed review of the composition, skills and experience
of the Board, and each of its Committees, is maintained, together with desired role
profiles, which identify the preferred attributes to be sought in future appointments.
The process includes an analysis of any succession gaps or risks identified and includes
contingency plans for the sudden or unexpected departure of Executive Directors or
other senior managers.
All appointments to the Board are subject to a formal, rigorous and transparent
appointment process, and are made based on merit and objective criteria. The process
for these appointments is typically as follows:
The Committee also advises and oversees
senior management talent assessments,
appointments and succession plans,
in order to maintain an appropriate balance
of skills, experience and diversity within the
Company. The benefits of this proactive
approach are illustrated by the ongoing
evolution of the Executive Committee.
During 2024, a Group-wide grading and
progression framework was established,
which in 2025 will be developed to identify
personal development and succession plans
for key individuals and senior positions.
In summary, we are confident that the
Board has a good understanding of
succession planning across the Group
and the range of measures being used to
continue to develop and recruit talented
senior employees, and that this will be
further strengthened by the activities
planned for 2025.
Derek Mapp
Chair of the Nomination Committee
19 March 2025
Candidate
requirements
A detailed
candidate
profile setting
out required
capabilities and
experience is
agreed and
passed to an
independent
search firm
to facilitate
theprocess
Search
Independent
search firm
prepares an
initial long-list
of candidates
and conducts
the first round
of interviews
to assess the
candidates’
fit with the
role and key
competencies
Interviews
The Committee
then considers
a shortlist of
candidates and
interviews are
held with all
Board members
Board
approval and
announcement
The Committee
makes a
recommendation
to the Board for
its consideration.
Following Board
approval, the
appointments
areannounced
tothe market
Eurocell plc Annual Report and Accounts 202482
Dear shareholder,
I am pleased to report to you on the
Audit and Risk Committee’s objectives,
responsibilities and activities during 2024.
In the light of the Financial Reporting
Council’s (‘FRC’s’) work on UK audit
and corporate governance reform, the
Committee has continued to focus on the
Company’s approach to risk management
and internal controls, and has monitored
the implementation of planned
improvements in this area.
In addition, the Committee has overseen
management’s preparation for the 2024
amendments to the UK Corporate
Governance Code, which (inter alia)
will require Directors to attest to the
effectiveness of material controls on an
annual basis for financial years beginning
on or after 1 January 2026. For this
purpose, the Group has defined material
controls as being those controls over which
the Board considers external stakeholders
would want to receive assurance on their
adequacy and effectiveness.
The Group has made good progress in
identifying and documenting its material
controls, and we will report on our
progress towards compliance with the
new provisions in our 2025 Annual Report.
In reviewing the 2024 Annual Report, the
Committee considered the key areas of
accounting estimates and judgements
noted on page 84. In doing so, the
Committee reviewed the classification
of certain cloud-based computing and
acquisition-related costs as non-underlying
items, on the basis that both items are
material and non-recurring in nature,
and concluded that such presentation
was appropriate.
The Internal Audit programme for 2024
included a review of five business areas,
details of which are included on page 86.
These reviews did not highlight any high-risk
issues and demonstrated solid foundations
upon which further developments and
improvements can be based.
Another key area of work for the
Committee in 2024 has been oversight
of a tender process for the appointment
of our external auditor, recognising that
PricewaterhouseCoopers LLP’s tenure will
reach ten years at the conclusion of the
2024 audit. Following the tender process,
the Committee recommended to the Board
that a resolution be put to shareholders at
the 2025 AGM to appoint Deloitte LLP as
external auditor. Full details of the process
are set out on page 87 of this report.
Further information on our activities is set
out in this report. Collectively, this work
has provided the necessary assurance
to the Committee that internal controls
and governance arrangements are both
adequate and operating effectively, and
that the 2024 Financial Statements are fair,
balanced and understandable.
Finally, I would like to thank my fellow
Committee members, and both the internal
and external auditors, for their valuable
contribution and support during year.
Iraj Amiri
Chair of the Audit and
RiskCommittee
19 March 2025
AUDIT AND RISK COMMITTEE REPORT
Committee composition
Frank Nelson
1
Alison Littley Will Truman
1 Stepped down from the Board 16 May 2024.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 83
Role and responsibilities
The key responsibilities of the Committee are as follows.
Review the Annual Report, Half-Year Report and any other formal announcements
relating to the Group’s financial performance, giving due consideration to significant
accounting issues and judgements contained therein, as well as compliance with
accounting standards and other legal and regulatory requirements
Review the Annual Report and Financial Statements to advise the Board on
whether they give a fair, balanced and understandable explanation of the
Group’s business and performance over the relevant period
Review the effectiveness of the Group’s financial reporting systems and procedures
Consider the Group’s internal controls and risk management systems and advise
the Board whether they are adequate, by receiving reports on their effectiveness
from the Chief Financial Officer and Chief Executive, together with reports from
the Group’s outsourced internal auditors and from the external auditor
Review updates to the Group’s risk register presented by management
Oversee the Group’s procedures to ensure compliance with the provisions of the
Bribery Act 2010 and the Group’s Whistleblowing Policy
Consider the external auditors’ independence and objectivity, audit and non-audit
fees and make recommendations regarding audit tender and the appointment and
remuneration of the auditors, together with the terms of their engagement
Review the annual audit plan and monitor the effectiveness of the external
audit process
Monitor and review the effectiveness of the outsourced internal audit function,
including a review of the internal audit plan, all internal audit reports, and
management’s responses to the findings and recommendations of the internal
audit function
Consider the adequacy of the Group’s finance function
Review the Group’s Tax Strategy
Review the Committee Terms of Reference
Reviewed the Committee’s composition and effectiveness.
Summary of activities during
theyear
The Audit and Risk Committee met formally
five times during the year and attendance
at the meetings is shown on page 71.
The areas of particular focus for the
Committee in 2024, and up to the date
of this Annual Report, were as follows:
Continued to review the Group’s
approach to risk management and
internal controls and developed
recommendations regarding the
effectiveness, formalisation and
documentation of both new and existing
policies and processes
Ongoing review and guidance of the
work in progress to ensure the Group
will be ready to comply with the 2024
amendments to the UK Corporate
Governance Code, which become
effective for financial years beginning
on or after 1 January 2025
Considered the appropriate accounting
treatment, reporting and presentation
of expenditure incurred on the project to
replace our trade counter and enterprise
resource planning (‘ERP’) systems,
including cloud-based computing costs
Considered reports by management
related to the effectiveness of the
Group’s systems of risk management
and internal control
Reviewed the Group’s risk register,
including principal and emerging risks
Considered reports prepared by
theGroup’s outsourced internal
auditfunction
Considered the results of the
internalassessment of the
Committee’seffectiveness
Approved updates to the Committee’s
Terms of Reference.
The Committee was also kept up to date
with changes to accounting standards
and developments in financial reporting,
company law and other regulatory matters
through presentations from the external
auditors, Chief Financial Officer and the
Company’s finance function.
The role of the Audit and Risk Committee
is to oversee financial reporting, review
the ongoing effectiveness of the Group’s
internal controls and provide assurance on
the Group’s risk management processes.
The Committee also assesses information
received from the external and internal
audit functions.
Following the 2024 year-end, at the March
2025 meeting, the Committee reviewed
and recommended for approval by the
Board, the financial results for the year
ended 31 December 2024, including a
review of the full-year external audit.
As part of that process, the members
of the Committee reviewed the Annual
Report, including the adequacy of the
disclosure with respect to going concern
and viability reporting. The Committee
considered the appropriateness of
preparing the accounts on a going
concern basis, including consideration
of forecast plans, and supporting
assumptions, as well as sensitivity
analysis, and concluded that the
Company’s financial position was such
that it continued to be appropriate for
accounts to be prepared on a going
concern basis.
This additional review by the Audit and
Risk Committee, supplemented by advice
received from external advisers during
the drafting process, assisted the Board
in determining that the report was fair,
balanced and understandable at the time
that it was approved.
Oversight of the tender process for the
selection of our external auditor and
recommendation to the Board and
shareholders to appoint Deloitte LLP
with effect from the 2025 AGM
Oversight of arrangements to continually
strengthen the cyber defences and
further develop resilience and security in
this area (including consideration of the
conclusions from previous cyber audits)
Reviewed the external auditor’s plan
for their audit for the year ended
31 December 2024
Reviewed reports from the external
auditors setting out their findings arising
from their audits for the years ended
31 December 2023 and 2024, as well as
their review of the 2024 Half-Year Report
Reviewed documentation prepared to
support the viability statement and going
concern assumption set out on page 63
Considered the impact of any new
accounting standards and financial
reporting requirements, including
guidance issued by the Financial
Reporting Council (‘FRC’)
Eurocell plc Annual Report and Accounts 202484
Audit and Risk Committee members
During 2024, the Audit and Risk
Committee comprised:
Chair:
Iraj Amiri
Committee members:
Frank Nelson (until 16 May 2024)
Alison Littley
Will Truman
All members of the Committee served
throughout the year, unless otherwise stated.
The Governance Code recommends
that all members of the Audit and Risk
Committee are Non-executive Directors,
independent in character and judgement
and free from any relationship or
circumstance which may, could or would
be likely to, or appear to, affect their
judgement and that one such member has
recent and relevant financial experience.
The Board considers that the Company
complies with the requirements of
the Governance Code in this respect,
and that, by virtue of their extensive
experience(details of which are set
out on pages 64 to 65), Iraj Amiri,
aFellow ofthe Institute of Chartered
AccountantsinEngland and Wales,
andWill Truman, a Fellow of the
Institute of Chartered Accountants in
England and Wales, both have recent
and relevant financial experience.
Furthermore, all Committee members
have extensive relevant commercial
and operational experience, including
in building/construction and industrial
organisations,which both benefitthe
Committee and collectively illustrate its
competence relevant to thesector in
which the Group operates.
Only members of the Committee have
the right to attend Committee meetings,
but both the internal and external auditors
were invited to attend all meetings during
the year, as a matter of course. The Chair
of the Board, the Chief Executive, the
Chief Financial Officer and other members
of the Board were also invited to attend all
the Committee meetings during the year.
In addition, the external and internal
auditors met regularly with the Committee
without executive management being
present and met separately with each of
the Audit and Risk Committee Chair and
the Chief Financial Officer.
The Audit and Risk Committee will meet
as often as it deems necessary but,
in accordance with its Terms of Reference,
at least three times a year.
Key accounting estimates and judgements
As described above, the Committee reviewed the key estimates and judgements used in the preparation of the Group’s 2024
Financial Statements (including a review of PricewaterhouseCoopers LLP’s report and a discussion of their observations and findings
in this area) as follows:
Area Estimate/judgement Management’s approach Committee’s review
Accounts
receivable
recoverability
Provision for bad and
doubtful debts
Application of IFRS 9’s expected credit
loss approach to the impairment of
receivables (which requires the use of
forward-looking statistical modelling
to determine the appropriate level of
provision), plus overlays to take into
account other material factors affecting
recoverability, including credit insurance.
Critically evaluated the methodology with
respect to setting provisions for potential
bad and doubtful debts, including
management’s assessment of macro
uncertainty, as well as the absolute level
of provisions held
1
.
Inventory
valuation
Provision for
slow-moving items
and discontinued
product lines
Assessment of the appropriate level
of provisioning against obsolescence,
undertaken in the context of current trading
and the forecast for the next financial year
and beyond.
Critically reviewed the carrying value
of the Group’s inventory, the approach
taken by management and assessed
the reasonableness of the underlying
assumptions and financial forecasts used.
1 The Committee’s review also considered the specific nature and characteristics of customers in the Group’s two major divisions.
AUDIT AND RISK COMMITTEE REPORT CONTINUED
Risk management
The Group’s risk management processes
are set out in detail on pages 56 and 57.
In light of the Financial Reporting Council’s
(‘FRC’s’) work on UK audit and corporate
governance reform, and the revised UK
Corporate Governance Code (2024),
the Group has reviewed its approach to
risk management and internal controls,
and developed a plan to further improve
their effectiveness. Implementation
of these changes has begun and will
continue into 2025.
A description of our work in relation
to internal controls is included in the
next section.
In terms of risk management, a formal
Risk Appetite Statement has been
developed and approved by the Board,
with supporting frameworks now in
place for risk management, assurance
strategy and policy management, along
with the implementation of enhanced
risk assessment tools to support the risk
management approach.
These tools include the preparation of a
risk canvas, the completion of checklists
from the FCAs Systems and Controls
Sourcebook and Corporate Governance
code, and a risk materiality assessment.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 85
The Group’s Risk Management Committee
is chaired by the Chief Financial Officer.
This Committee reviews significant risks
and the status of related mitigating actions.
The Audit and Risk Committee reviews
the risk register twice per year to ensure
the timely identification and robust
management of inherent and emerging
risks is taking place. To the extent that any
failings or weaknesses are identified during
the review process, appropriate measures
are taken to remedy these.
Information relating to the management of
risks and any changes to the assessment
of key risks is reported by the Audit and
Risk Committee to the Board.
Internal controls
The Board is responsible for the overall
system of internal controls for the Group
and for reviewing its effectiveness.
The Board receives assurance on internal
control effectiveness at least annually,
covering all key controls including financial,
operational and compliance controls and
risk management systems.
In particular, the Board discharges its
duties in this area by:
Holding regular Board meetings to
consider the matters reserved for
its consideration
Receiving regular management reports,
which provide an assessment of key
risks and mitigating actions
Scheduling annual Board reviews of
strategy including consideration of the
material risks and uncertainties facing
the business
Ensuring there is a clear organisational
structure with defined responsibilities
and levels of authority, which are
regularly reviewed
Scheduling regular Board reviews of
performance against financial budgets
and forecasts.
In reviewing the effectiveness of the
system of internal controls, the Audit
and Risk Committee:
Reviews the risk register compiled
andmaintained by senior managers
within the Group, at least bi-annually,
receives reports on near misses,
errorsand inaccuracies
Receives management assurance on
the effectiveness of the systems of
financial and accounting controls
Regularly reviews the internal audits
performed and the progress against
previously raised recommendations.
The Group has several operating policies
and controls in place covering a range of
issues including financial reporting, capital
expenditure, business continuity and
information technology, including cyber
security, and appropriate employee policies.
These policies are designed to ensure
the accuracy and reliability of financial
reporting and govern the preparation of
financial statements.
In respect of the Group’s financial reporting,
the Finance function is responsible for
preparing the Group financial statements
using a well-established process and for
ensuring that accounting policies are in
accordance with International Financial
Reporting Standards.
Consolidated accounts are prepared
directly within the Group’s SAP system.
All business units report on SAP, with no
adjustments processed outside of the
system, other than the accounting entries
to reflect IFRS 16 (Leases), which are
produced by a specialist lease accounting
software package. Full balance sheet
reconciliations are prepared every month
and independently reviewed by senior
finance staff. The Chief Financial Officer
reviews consolidated and business
unit financial statements with the Chief
Executive every month. All financial
information published by the Group is
subject to the approval of the Audit and
Risk Committee.
Following the cyber incident in 2022, we
have continued to invest in infrastructure
to improve resilience and security in this
area. The Group’s IT team have remained
vigilant to cyber risks and have rolled-out
enhanced regular cyber training for all staff.
Other than as described, there have been
no changes in the Company’s internal
control systems during the financial year
under review that have materially affected,
or are reasonably likely to materially
affect, the Company’s control over
financial reporting.
The Board, with advice from the Audit
and Risk Committee, is satisfied that
an effective system of internal controls
and risk management is in place, which
enables the Company to identify, evaluate
and manage key and emerging risks,
and which accords with the guidance
published by the FRC.
These processes have been in place since
the start of the financial year and up to the
date of approval of the accounts. Further
details of specific material risks and
uncertainties facing the business can be
found on pages 58 to 62.
In addition, as noted, the 2024
amendments to the UK Corporate
Governance Code will require Directors
(inter alia) to attest to the effectiveness
of material controls on an annual basis
for financial years beginning on or after
1 January 2026. The Committee has
provided ongoing review and guidance
over the steps being taken to ensure the
Group will be able to comply with the
revised Code. The Group has defined
material controls as being those controls
over which the Board considers external
stakeholders would want to receive
assurance about their adequacy and
effectiveness. We are now well
progressed with our work to ensure all
key financial and operational processes
are documented, in the
process identifying material risks and
controls, and we will report on our
progress towards compliance with the
new provisions in our 2025 Annual Report
and Accounts.
Eurocell plc Annual Report and Accounts 202486
Internal audit
KPMG LLP provide an outsourced Internal
Audit function, which complements the
internal finance-based checks performed
on the branch network operations.
AUDIT AND RISK COMMITTEE REPORT CONTINUED
The Committee, working in conjunction
with KPMG LLP, approved a full
programme for 2024, which was compiled
based on the following specific categories.
Risk: internal audit reviews specifically
linked to Eurocell’s key financial and
operational risks
Routine: internal audit reviews covering
financial, regulatory, compliance and
IT operations, which require cyclical
assurance coverage
Request: internal audit reviews that
have been specifically included at
the request of either management,
the Audit Committee or the Board.
A summary of the 2024 programme is as follows:
Internal audit programme Summary of findings
Outbound Delivery
Accuracy
Recommendations to implement additional KPIs (e.g. time to service customer queries) and formalise
meeting action minutes.
Expenses Vast majority of expenses are processed correctly, with approvals and evidence documented
For expenses deviating from policy guidelines (including outbound gifts/hospitality), approval is in
place,but not always formally documented in advance. Policy and practice to be reviewed and
updated accordingly.
System
Implementation
Project is led by experienced staff and there is positive feedback/engagement from key stakeholders
across the business
Key governance documents are in place, with some gaps identified compared to best practice project
documentation to be addressed.
Procure to Pay There has been a significant improvement in the Requisition to Pay processes since this area was last
subject to an internal audit in 2017
New recommendations are low-risk items, principally related to formalising policy documentation.
Follow-up on Previous
Internal Audit
Recommendations
The format of the internal audit action tracker requires a more nuanced descriptor of the state of
individual actions (e.g. add ‘superseded’ or ‘risk accepted’) and stronger evidence of completion
should be documented by action owners and tested by the Internal Controls team.
The Committee is satisfied with the overall delivery of the KPMG internal audit programme.
In addition to the topics reviewed by KPMG, in 2024, the Board received reports from management providing assurance over
internal controls operating in the following business areas: health and safety, cyber security, new building regulations, effectiveness
of standard sales terms and conditions, succession planning and theft mitigation (including individuals’ safety).
Whistleblowing, bribery
and business ethics
The Group is committed to the highest
standards of openness, honesty, integrity
and accountability.
The Group maintains a suite of policies,
which support our commitment to strong
business ethics, and for which we take a
strict approach to non-compliance.
This includes policies related to:
Financial crime
Conflicts of interest
Gifts and hospitality
Share dealing.
In addition, the Whistleblowing policy
makes colleagues aware that they should
report any serious concerns or suspicions
about any wrongdoing or malpractice on
the part of any colleague of the Group,
without fear of criticism, discrimination or
reprisal, as well as the procedure for raising
such concerns.
Each report is triaged by a nominated
committee of senior management,
and subsequently referred to the Senior
Independent Non-executive Director.
The Committee also takes responsibility
for reviewing the policies and procedures
adopted by the Group to prevent
bribery and corruption, and the Group is
committed to a zero-tolerance position in
this respect. The Committee is satisfied
that the Group’s procedures with respect
to these matters are adequate.
In accordance with the obligations under
the Reporting on Payment Practices
and Performance Regulations 2017,
the Company has submitted its bi-annual
reports in line with the legislation during
the year.
The Group’s Modern Slavery Statement,
which sets out details of the policies in
relation to slavery and human trafficking,
as well as its due diligence processes
with its partners, has been published at:
investors.eurocell.co.uk.
The Group has also updated its Tax
Strategy Statement, again published
on our website, in compliance with the
Finance Act 2016, which sets out details
of the Group’s attitude to tax planning
and tax risk. In addition, the Group
continues to be certified as an accredited
Fair Tax Mark business, recognising our
responsibility to pay the right amount of
tax, in the right place, at the right time.
External auditor independence
In accordance with best ethical standards,
PricewaterhouseCoopers LLP has
processes in place designed to maintain
independence, including the rotation of the
audit engagement partner at least every
five years. As a result of these processes,
the current audit engagement partner,
Chris Hibbs, assumed full responsibility
from the 2020 audit.
The Committee has also adopted policies
to safeguard the independence of its
external auditors, which are underpinned
by principles that ensure that the external
auditors do not:
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 87
Audit their own work
Make management decisions
for the Group
Create a conflict of interest
Find themselves in the role of advocate
for the Group.
Any work awarded to the external auditors
with a value of more than £5,000 in
aggregate in any financial year, other than
an audit, requires the specific approval
of the Committee. Where the Committee
perceives that the independence of the
auditors could be compromised, the work
will not be awarded to the auditors.
Details of amounts paid to
PricewaterhouseCoopers LLP (‘PwC’)
for audit and audit-related assurance
services in 2024 are set out on page 140.
The audit-related assurance services
provided during the year were in relation
to the Half-Year Report (£49,600) and
the sustainability targets included in the
Company’s banking facility (£27,500).
During the year, the Committee reviewed
the audit process, the performance of the
auditors and their ongoing independence,
taking into consideration:
An assessment of the lead audit
partner and the audit team, including
their responses to questions from
theCommittee
A review of the audit approach, scope,
determination of significant risk areas
and materiality
The execution of the audit, including the
increased use of technology, and the
audit findings reported
Input from, and interaction with,
management and communication with,
and support to, the Committee
The quality of any recommendation
points; and a review of independence,
objectivity, scepticism and their ability
to challenge.
Based on this review, the Committee
concluded that the external audit process
had been run efficiently and that
PricewaterhouseCoopers LLP has been
effective in their role as external auditors.
The Committee is satisfied that the
independence of the external auditors is
not impaired, and the level of fees paid for
non-audit services, details of which are set
out in Note 5 to the Financial Statements,
does not jeopardise their independence.
In 2024, PwC’s audit of the Group’s 2023
Annual Report and Accounts, was chosen
by the FRC for an Audit Quality Review
(‘AQR’), as part of their routine quality
monitoring process. PwC confirmed the
findings of the AQR to the Audit and
Risk Committee at its meeting in March
2025, noting that no significant areas for
improvement, nor any material issues
in relation to the Financial Statements,
were identified in the AQR team’s report.
External auditor appointment
The Audit and Risk Committee has primary
responsibility for making a recommendation
to the Board on the appointment,
reappointment, removal and remuneration
of the external auditors. It keeps under
review the scope and results of the audit,
its cost-effectiveness and the independence
and objectivity of the auditors.
The Group’s current auditors,
PricewaterhouseCoopers LLP were
appointed in April 2015, following the
Company’s IPO in March 2015. As a
result, PricewaterhouseCoopers LLP were
permitted to remain as external auditors
without re-tender for ten years from that
date, until the completion of the 2024
annual audit.
Therefore, the Committee has overseen
a tender process for the appointment of
the Group’s external auditor for the 2025
annual audit. This process was completed
during 2024 so that, in the event of a
change, the incoming firm would have the
opportunity to shadow the 2024 audit.
External auditor tender overview
The objective of the tender was to
select the highest-quality auditor at
an appropriate price. The governance
structure outlined in the table below was
used to ensure a transparent and robust
selection process.
The following key activities were
undertaken as part of the tender:
An assessment of the UK audit market
and firms’ capabilities resulted in four
firms being invited to participate in
the process, including the incumbent,
PricewaterhouseCoopers LLC
The four firms were asked to prepare an
RFP document, based on information
made available via an electronic data
room, plus meetings with members of
the Steering Committee
As well as structured engagement
sessions, the participating firms had
the chance to meet with the CEO,
other members of the executive team
(including the Director of IT) and key
members of the finance team
The Steering Committee evaluated the RFP
submissions, based on pre-determined
objective criteria consistently applied,
and agreed a shortlist of two firms for
in-person presentations to the Advisory
and Steering Committees
Following the shortlist firm presentations,
and consideration of relevant transition
arrangements, the Advisory and Steering
Committees agreed Deloitte LLP was the
preferred firm.
At the conclusion of the process, the
Audit and Risk Committee considered the
results of the tender and recommended to
the Board that Deloitte LLP be appointed
as external auditors for the Group, subject
to shareholder approval at the 2025 AGM.
Iraj Amiri
Chair of the Audit
and Risk Committee
19 March 2025
Governance body Key responsibilities
Audit and Risk
Committee
Ultimate authority over the tender process
Approve tender strategy, including participating firms
Recommend selected audit firm to the Board.
Advisory Committee
(Audit Chair, SID)
Attend shortlisted firm presentations and participation in final selection decision.
Steering Committee
(Audit Chair, CFO plus
key members of the
finance team)
Design tender process, including request for proposal (‘RFP’) information requirements and evaluation criteria
Preparation of electronic data room for participating firms
Meetings with participating firms to support their RFP preparation
Evaluate RFP submissions and agree firms for shortlist presentation
Attend shortlisted firm presentations and participation in final selection decision.
Eurocell plc Annual Report and Accounts 202488
Dear shareholder,
I am pleased to report to you on the
main activities of the Committee
and how it has performed its duties
during 2024.
The Committee is responsible for providing
formal and transparent oversight of
the Group’s Environmental, Social and
Governance (‘ESG’) programme and
value-led agenda. This includes, but is not
limited to, sustainability, employee welfare
and responsible business practices,
as well as the Company’s contribution
to the societies in which it operates.
Role and responsibilities
The principal duties of the Committee
areto:
Drive the social value and
responsiblebusiness agenda on
behalfof the Company
Ensure that the Company conducts its
business in a commercially responsible
way to achieve maximum positive
impact on the people, communities and
the environment in which it works
Monitor progress against key
performance indicators and external
ESG index results
Benefit the customers, staff and
shareholders of the Eurocell Group.
1 Stepped down from the Board 31 July 2024.
2 Appointed 1 February 2024.
3 Stepped down from the Committee
31 December 2024.
4 Appointed 2 January 2024.
Committee composition
Kate Allum
1
Iraj Amiri Will Truman
Angela
Rushforth
2
Darren
Waters
Michael
Scott
Colin Hales
3
Cat
Hambleton-
Gray
4
Jon Lawrence
As a result, the Committee has the
following objectives to:
Emphasise the importance of
environmental measures, sustainability
goals and performance, at all levels of
the business
Provide best practice on the structure,
policies and regulations that impact
thebusiness
Increase the understanding and
awareness of corporate governance and
social aspects that impact the business
and industry
Monitor and develop all aspects
ofemployee welfare throughout
thebusiness
Implement and promote common
and workable standards of corporate
governance for the business
Provide advice on ESG matters to
management and the Board
Review and approve/recommend the
Group’s ESG initiatives, objectives,
strategies and targets
Advise on the reporting and disclosures
on ESG matters in compliance with laws
and regulations.
Social Values and
ESG Committee members
The Committee includes Non-executive
Directors, Executive Directors and
members of the senior management team.
During 2024, the Committee comprised:
Chair:
Alison Littley
Committee members:
Non-executive Directors:
Kate Allum (until 31 July 2024)
Iraj Amiri
Will Truman
Angela Rushforth (from 1 February 2024)
Executive Directors:
Darren Waters
Michael Scott
Senior management team:
Colin Hales (Chief Operating Officer,
to 31 December 2024)
Jon Lawrence (Head of Safety,
Health and Environment)
Cat Hambleton-Gray (People Director,
from 2 January 2024)
All members of the Committee served
throughout the year, unless otherwise stated.
Only members of the Committee have the
right to attend Committee meetings, but
the other members of the Board and, when
appropriate, other members of the senior
management team, are also invited to
attend Committee meetings.
SOCIAL VALUES AND ESG COMMITTEE REPORT
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 89
Summary of activities during
theyear
The Social Values and ESG Committee
met formally three times during the year
and attendance at the meetings is shown
on page 71.
The areas of focus for the Committee in
2024, and up to the date of this Annual
Report, were as follows.
Review of management reports on safety
performance and improvement initiatives
Oversight of the ongoing environmental
protection initiatives across the Group
Review of the approach to, and delivery
of, the People First Strategy
Non-financial and Sustainability Information Statement
The Group has complied with the requirements of sections 414CA and 414CB of the Companies Act 2006 by including certain
non-financial information within the Strategic Report.
The following table summarises where you can find further information on each of the key areas of disclosure required by section
414CA and 414CB of the Companies Act. The Companies (Strategic Report) (Climate-related Financial Disclosure) Regulations
2022 amend these sections of the Companies Act 2006, placing requirements on the Group to incorporate climate disclosures
in the Annual Report. We believe these have been addressed within this year’s climate-related disclosures on pages 40 to 51 and
as such, we have referenced the location of these within our statement on TCFD on page 41.
Relevant Group policies and guidance Relevant principal risks Relevant information from our Annual Report
Environmental
matters
Safety, Health and Environment Policy
Sustainable Procurement Policy
Corporate Social Responsibility Policy.
Sustainability and
climate change.
Environmental Leadership:
pages 30 to 33
Sustainable Products:
pages36 to 37.
Colleagues Employee Handbook
Managing Performance Policy
Equality, Diversity and Inclusion Policy
Board Diversity Policy.
Health and safety. Health and Safety:
pages25 to 26
People First:
pages 27 to 29.
Social matters Corporate Social Responsibility Policy
Privacy policy
Anti-Bullying, Harassment and
Victimisation Policy
Whistleblowing Policy
Safety, Health and Environment Policy
Recruitment Policy
Various Information Security Policies
Sustainable Procurement Policy.
Cyber security
Managing change.
Ethics and Compliance:
pages 38 to 39.
Human rights Anti-Slavery and Human Trafficking Policy
Whistleblowing Policy
Modern Slavery Statement.
Ethics and Compliance:
pages 38 to 39.
Anti-bribery
and corruption
Anti-bribery policy. Ethics and Compliance:
pages 38 to 39.
Reviewing the Committee Terms
of Reference
Approval of the Groups Net Zero
Transition Plan
Approval to submit emission reduction
targets for verification by the Science
Based Targets initiative (‘SBTi’)
Considered the appropriateness of
ESGmetrics and any associated
assurance requirements
Overseeing the Groups first submission
to the CDP.
Full details of our work to date on
the development of our ESG strategy
and related matters are set out in the
Sustainability Report on pages 22 to 39
and the Task Force on Climate-related
Financial Disclosures Report on pages
40 to 51.
Our Net Zero Transition Plan can be found
at: investors.eurocell.co.uk.
Finally, I would like to thank my fellow
Committee members who served
duringthe year for their valuable
contribution and support.
Alison Littley
Chair of the Social Values
andESGCommittee
19 March 2025
Eurocell plc Annual Report and Accounts 202490
1 Appointed Committee Chair 1 July 2024.
2 Joined the Committee 1 February 2024.
3 Joined the Committee 1 July 2024.
4 Stepped down as Chair and Member of the
Committee 1 July 2024.
5 Stepped down from the Committee 16 May 2024.
Dear shareholder,
I am pleased to introduce the Directors’
Remuneration Report for 2024, being my
first report since succeeding Kate Allum
as Committee Chair in July 2024.
Throughout the year, the Committee has
endeavoured to balance the experience
of the Company’s stakeholders with its
obligations to ensure remuneration is:
Competitive to support recruitment
and retention
Fit to incentivise and fairly reward the
achievement of short and long-term
business goals
Cascaded appropriately throughout
the business.
I hope the report explains how we have
sought to achieve this aim for the year in
review and, following an extensive consultation
process, how we have arrived at the proposed
policy for the next three years, for which we
will seek approval at the coming AGM.
For the year in review, as described
elsewhere in this Annual Report, the Group
delivered a resilient financial performance
against a weak market backdrop. The
performance outturn delivered would
ordinarily have warranted a bonus
payment based on a partial achievement
of the targets set at the start of the year.
However, despite the Group’s solid cash
flow performance, the Executive Directors
proposed that no bonus should be paid in
relation to profit performance. Whilst the cash
flow performance (which was at 102% of the
target set at the start of the year) warranted
a payment of 82% of the maximum
available for that performance element,
the Committee exercised its discretion
to scale back the payment to reflect its
assessment of the broader performance
context. The Committee approved a fixed
payment of £15k to each of the Executive
Directors, consistent with the approach
taken for determining other payments
under the scheme this year. This context
has framed the Committee’s assessment
of 2024 incentive outcomes, further details
of which are set out later in this report.
Looking ahead, we are asking
shareholders to approve a new
Remuneration Policy at the AGM on
15 May 2025. The current policy expires
at that time, having been approved by
shareholders at the 2022 AGM. The
review of the policy has been a key focus
for the Committee during 2024, as we
undertook to ensure that our approach
to executive remuneration over the next
policy term directly reinforces the Group’s
ambitious growth strategy outlined last
year. Our proposals, and the background
to these, are explained in this report. On
behalf of the Committee, I would like to
thank investors for their time in engaging
on this matter, the constructive feedback,
which informed our final approach, and the
support indicated for the proposal.
Further details on the policy review process,
and the proposed new policy, can be found
on pages 92 to 100 of this report.
In line with prior years, we will also offer
a resolution on an advisory basis on the
Directors’ Remuneration Report (excluding
Part A: Directors’ Remuneration Policy).
This year, there will also be separate
resolutions to approve the rules of the
Performance Share Plan and the Deferred
Share Plan, to enable us to implement
the policy proposals in 2025 and beyond.
I hope that we have succeeded in setting
out clearly our proposals and the rationale
for these, and can count on your support
for the remuneration-related resolutions at
the 2025 AGM.
I would also like to thank my fellow
Committee members and external
advisersfor their valuable contributions
during the year.
Alison Littley
Chair of the Remuneration
Committee
19 March 2025
DIRECTORS’ REMUNERATION REPORT
Committee composition
Alison Littley
1
Iraj Amiri Angela
Rushforth
2
Will Truman
3
Kate Allum
4
Frank Nelson
5
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 91
Role and responsibilities
The Committee’s principal
responsibilities are to:
Recommend to the Board the
remuneration strategy and
framework for the Executive
Directors and senior managers
Determine, within that framework,
the individual remuneration
arrangements for the Executive
Directors and senior managers
Determine the remuneration
for the Chair
Oversee any major changes
in colleague benefit structures
throughout the Group.
Proposed Remuneration Policy
In conjunction with our external adviser, a
detailed review of the Remuneration Policy
was performed by the Committee during
the year. This process involved reviewing
the current policy in the context of our
business strategy, pay and conditions
in the wider workforce and market
practice. In addition, potential conflicts of
interest were considered in line with the
requirements of the Companies Act 2006.
The existing policy was approved by 100%
of shareholders at the 2022 AGM and
expires in 2025. The policy has remained
broadly unchanged for a number of years
and, while it reflects typical market norms
for FTSE Executive Director remuneration,
the Committee determined from its review
that a different approach is merited for
the next policy term to more directly
reinforce the Group’s strategic ambition
to grow revenues to £500 million and
generate profits of £50 million by improving
margin to 10%, by 2028. Therefore,
in late 2024, we consulted extensively
with shareholders on a proposed policy
incorporating the following changes,
to sharpen the link of executive pay
outcomes to Company performance and
directly align the Executive Directors and
wider senior leadership team with the
delivery of the strategy that the business
has committed to deliver. Thereby the new
policy will:
Increase the bonus opportunity for
the CEO to 150% of salary, to deliver
a short-term remuneration opportunity
that reflects the calibre and performance
track record of our well-regarded CEO,
whilst maintaining a below-market base
salary positioning, consistent with our
philosophy of upweighting variable
remuneration over fixed pay.
No change is proposed to the CFO’s
bonus opportunity (100% of salary).
Strengthen bonus deferral, while
an Executive Director is building a
shareholding in Eurocell, by mandating
that 50% of any bonus earned be
deferred into shares for three years.
Currently, only bonus earned in excess of
75% of salary is required to be deferred.
This strengthened requirement supports
the principle of alignment with shareholder
interests through exposure to the share
price. Once the in-post shareholding
guideline has been met, whether by
purchases in the market or retaining
vested share-based remuneration, it is
proposed that the mandatory deferral
requirement be relaxed and any bonus
earned paid entirely in cash.
Summary of activities during theyear
The Remuneration Committee met formally
3 times during the year and attendance at
the meetings is shown on page 71.
The main Committee activities during the
year (full details of which are set out in the
relevant sections of this report) included:
Assessing performance against the
targets set, and the resulting pay-out of,
the 2023 annual bonus
Agreeing Executive Director and
senior management base salaries from
1 April 2024
Setting the performance targets for the
2024 annual bonus
Agreeing the award levels and targets
for the 2024 Performance Share Plan
(‘PSP’) awards
Reviewing the pay and benefits structure
of the wider workforce to ensure
alignment with the Executive Directors
and senior management
Reviewing the policy and extensively
engaging shareholders before finalising
its proposal
Reviewing our gender pay gap reporting
Overseeing the operation of the Group’s
Save As You Earn scheme
Reviewing the Committee Terms
of Reference
Reviewing its advisers and appointing
Ellason LLP as independent
remuneration consultants to the Group,
with effect from August 2024.
Grant a one-off, four-year PSP in
2025 aligned with the remainder
of the five-year term of our
stated strategic ambition. Award
opportunities will be set at 800% of
base salary (equivalent to 200% of
base salary per annum) for our CEO,
and 600% of base salary for our CFO
(equivalent to the existing opportunity of
150% of base salary on an annualised
basis). The scorecard will comprise
the three KPIs of our strategy: revenue
(weighted 25%); profit (50%); and
margin (25%). The Committee will
also retain the discretionary powers
already available, to review the
formulaic outcome and adjust this, if
necessary, to ensure it reflects Eurocell’s
underlying performance. This will
include the quality of earnings, the
impact of transformational M&A and
the stakeholder experience, thereby
also avoiding any windfall gains. To the
extent the award vests, 50% will be
subject to a further one-year holding
period. No further PSP awards will be
made to Darren Waters and Michael
Scott until 2029.
Our proposals seek to strengthen further
the alignment of executive remuneration
to shareholder value creation and
stakeholders’ experience, and to strike a
balance between being highly motivational
whilst appropriately competitive for relevant
talent markets and other FTSE Main Market
companies of comparable sector, scale
and complexity to Eurocell. In that context,
the Committee welcomed the feedback
received during an extensive engagement
process in Q4 2024 with shareholders
representing c.67% of issued share capital.
The support indicated, and the feedback
and views received, informed our decision
to proceed with submitting the revised
policy, set out on pages 92 to 100, for
shareholder approval at the 2025 AGM.
The Committee also welcomed
shareholders’ constructive challenge and
expectation that targets for the 2025 PSP
be set to be appropriately challenging, with
appropriate safeguards against ‘paying
for failure’ implemented. The Committee
supports these principles, and this helpful
input informed our decision making on
how we will implement the Remuneration
Policy for 2025, as set out on page 100
of this report.
Eurocell plc Annual Report and Accounts 202492
DIRECTORS’ REMUNERATION REPORT CONTINUED
2024 remuneration outcomes
2024 Annual Bonus Plan
Adjusted profit before tax was up 32% at
£20.0 million (2023: £15.2 million), driven
by proactive gross margin management
and reduced input costs. However, this
result has been achieved before taking into
consideration the cost of any associated
bonus pay-out.
Including the cost of an on-target outcome
for the profit element of the Annual Bonus
Plan for all scheme participants would reduce
the profit outcome to a below-threshold level.
The Committee, therefore, determined, at
the request of the Executive Directors, that
no bonus would be payable in connection
with the profit element of the plan.
Adjusted cash generated from operations
was solid at £49.1 million, compared to
£57.4 million in 2023, with the comparative
period including a reduction in stocks of
c.£13 million. This performance results in
an achievement of 102% of the cash flow
target set for this element of the plan.
After the appropriate weightings are
applied, this would ordinarily provide for
an overall pay-out of 25% of salary being
awarded to the Executive Directors.
However, the Committee elected to
exercise its discretion to scale back the
payment to reflect its assessment of
the broader performance context. The
Committee approved a fixed payment of
£15k to each of the Executive Directors,
consistent with the approach taken for
determining other payments under the
scheme this year.
Further details can be found on page 103
of this report.
PSP awards granted in 2022
Adjusted basic earnings per share
(‘EPS’) for the year was 14.4 pence
(2023: 11.0 pence).
Return on capital employed (‘ROCE’)
at 31 December 2024 was 16.9%
(2023: 12.6%).
As a result of this performance, the PSP
awards granted in 2022 will lapse in full in
2025, further details of which can be found
on page 104 of this report.
As in previous years, annual PSP awards
were made during 2024, with targets again
based on EPS and ROCE, and further
details can be found on page 104.
Implementation of the Remuneration
Policy in 2024 and 2025
The Committee considers the
Remuneration Policy has operated as
intended in 2024. However, during its
review of the policy prior to submitting
this for approval at our 2025 AGM, the
Committee determined that it would be
appropriate to more closely align the
structure, measures and targets of our
short and long-term incentive opportunities
to our stated strategic priorities announced
in 2024. Further details on how we propose
to implement the new policy, subject to
approval by shareholders at the AGM, are
included within Part B: The Annual Report
on Remuneration on pages 101 to 111.
The Committee believes its approach
takes due account of market and best
practice and, importantly, also reflects and
supports Eurocell’s strategy and promotes
the Company’s long-term success.
Remuneration Policy links
tostrategy
The Group’s five-year strategy was first
set out in the 2023 Annual Report, with a
full progress update included in this year’s
report on pages 14 to 21.
As described, the current Remuneration
Policy reflects typical market norms, with, the
measures used in the annual bonus selected
by the Committee to reinforce our short-term
operational priorities. Long-term performance
measures are selected to align with our
strategic ambitions and targets typically
reflect industry context, expectations of
what will constitute appropriately challenging
performance levels and factors specific to
the Group.
Explanatory foreword
This report contains the material
required to be set out as the Directors’
Remuneration Report for the purposes
of Part 4 of The Large and Medium-sized
Companies and Groups (Accounts and
Reports) (Amendment) Regulations 2013
and is split into two parts as follows.
Part A: The Directors’ Remuneration
Policy – this sets out the proposed
Remuneration Policy for which shareholder
approval will be sought at the 2025 AGM,
given that Eurocell has reached the end of
its three-year shareholder-approved policy
period. Our current Directors’ Remuneration
Policy, which was approved by shareholders
at the 2022 AGM, was disclosed fully in the
2021 Annual Report and is also available at:
investors.eurocell.co.uk. This Part A sets out
the proposed policy and will be subject to a
binding vote at the 2025 AGM.
Part B: The Annual Report on
Remuneration – this sets out payments
and awards made to the Directors
and details the link between Company
performance and remuneration for
2024 and how the proposed policy will
be operated for 2025. The Directors’
Remuneration Report (excluding Part A:
Directors’ Remuneration Policy) subject
to an advisory vote at the AGM.
The auditors have reported on
certain parts of the Annual Report on
Remuneration and stated whether,
in their opinion, those parts have been
properly prepared in accordance with
the Companies Act 2006. Those parts,
which have been subject to audit, are
clearly indicated.
PART A:
DIRECTORS’
REMUNERATION
POLICY
Policy scope
The policy applies to the Chair of
the Board, Executive Directors and
Non-executive Directors.
Policy duration
Subject to being approved by
shareholders at the 2025 AGM, the
Directors’ Remuneration Policy shall
apply from the date of until the end
of the financial year in which the third
anniversary of its approval falls.
Changes from the 2021
Remuneration Policy
Following a detailed review, the
Committee is proposing a revised policy
to more directly reinforce Eurocell’s
ambitious growth strategy and further
strengthen the alignment of executive
and stakeholder interests. The proposed
changes (and rationale for them) are
described in the Chair’s letter at the start
of this report and, along with other minor
revisions being proposed to the policy,
are highlighted in the following table.
The Committee consulted shareholders
representing c.67% of issued share
capital on its proposals and took into
account their views when finalising the
policy. Further details are set out in the
‘consideration of shareholder views’
section later in this Part A.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 93
Executive Directors
The following table summarises the key aspects of the Directors’ Remuneration Policy:
Element and purpose Policy and operation Maximum Performance measures
Base salary
This is the core
element of pay
and reflects the
individual’s role and
position within the
Group, with some
adjustment to reflect
their capability
andcontribution.
Base salaries will be reviewed each year
by the Committee.
The Committee does not strictly follow
data but uses the median position (as
against appropriate size and/or sector
peers) as a reference point in considering,
in its judgement, the appropriate level
of salary having regard to other relevant
factors including corporate and individual
performance and any changes in an
individual’s role and responsibilities.
Base salary is normally paid monthly in cash.
It is anticipated that salary
increases will generally be in line
with those awarded to salaried
employees. However, in certain
circumstances (including,
but not limited to, changes
in role and responsibilities,
market levels, individual and
Company performance), the
Committee may make larger
salary increases to ensure they
are market competitive. The
rationale for any such increase
will be disclosed in the relevant
Annual Report on Remuneration.
n/a
Benefits
To provide
benefitsvalued
byrecipients.
The Executive Directors can receive a car
allowance or Company car (and fuel), private
family medical cover, permanent health
insurance and life assurance.
The Committee reserves discretion to
introduce new benefits where it concludes
that it is appropriate to do so, having regard
to the particular circumstances and to
market practice.
Where appropriate, the Company will
meetcertain costs relating to Executive
Director relocations.
It is not possible to prescribe
the likely change in the cost
of insured benefits or the cost
of some of the other reported
benefits year to year, but the
provision of benefits will operate
within an annual limit of £100,000
(plus a further 100% of base
salary in the case of relocations).
The Committee will monitor the
costs of benefits in practice
and will ensure that the overall
costs do not increase by more
than the Committee considers
appropriate in the circumstances.
n/a
Pension
To provide
retirement benefits.
Executive Directors can receive pension
contributions to personal pension
arrangementsor, if a Director is impacted
by annual or lifetime limits on contribution
levels to qualifying pension plans, the
balance can bepaid as a cash supplement.
The maximum employer’s
contribution (or cash
supplement) for incumbent
Executive Directors is, and
for new appointments will
be, aligned with the pension
benefits available to the wider
workforce, currently 5% of
base salary.
n/a
Eurocell plc Annual Report and Accounts 202494
Element and purpose Policy and operation Maximum Performance measures
Annual Bonus Plan
To motivate
executives and
incentivise delivery of
performance over a
one-year operating
cycle, focusing
on the short to
medium-term
elements of our
strategic aims.
Annual Bonus Plan levels and the
appropriateness of measures are reviewed
annually at the commencement of each
financial year to ensure they continue to
support our strategy.
From the 2025 Annual Bonus Plan cycle
onwards, 50% of any earned award will
be compulsorily deferred into Eurocell
shares under the Company’s Deferred
Share Plan (‘DSP), for three years from
grant. To the extent an Executive Director
has achieved, and continues to meet,
their share ownership guideline, the
deferral requirement shall cease to apply
and subsequent earned awards will be
paid in cash.
The number of shares subject to vested
DSP awards may be increased to reflect the
value of dividends that would have been paid
in respect of any ex-dividend dates falling
between the grant of awards and the expiry
of the deferral period.
Malus and clawback provisions apply to the
Annual Bonus Plan and DSP, as explained
within this report.
150% of base salary for the
Chief Executive Officer.
100% of base salary for other
Executive Directors.
The performance measures
applied may be financial or
non-financial and corporate,
divisional or individual
and in such proportions
as the Committee
considersappropriate.
Once set, performance
measures and targets will
generally remain unchanged
for the year, except to
reflectevents such as
corporate acquisitions or
other significant events
where the Committee
considers it to be necessary
in its opinion to make
appropriate adjustments.
Attaining the threshold level
of performance for any
measure will not produce a
pay-out of more than 20%
of that element of the overall
opportunity attributable to
that measure.
However, the Annual
Bonus Plan remains a
discretionary arrangement,
and the Committee
retains a standard power
to apply its judgement to
adjust the outcome of the
Annual Bonus Plan for any
performance measure
(from zero to any cap)
should it consider that
to be appropriate.
DIRECTORS’ REMUNERATION REPORT CONTINUED
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 95
Element and purpose Policy and operation Maximum Performance measures
Long-term
incentives
To motivate and
incentivise delivery
of sustained
performance over
the long term, and to
promote alignment
with shareholders’
interests.
Awards under the PSP take the form of
nil-cost options, which vest to the extent
performance conditions are satisfied over
a period of at least three years.
The number of shares subject to vested
PSP awards may be increased to reflect the
value of dividends that would have been paid
in respect of any ex-dividend dates falling
between the grant of awards and the expiry of
the vesting period (or at the end of any holding
period in respect of unexercised awards).
A post-vesting holding period applies to PSP
awards. For the 2025 PSP, a post-vesting
holding period of one year will apply to 50%
of any shares vesting at the conclusion of the
4-year performance period. For any other
PSPawards granted to Executive Directors
during the policy term (as may be required
fornew appointments), a post-vesting
holdingperiod of two years will apply to
100%of any shares vesting.
Malus and clawback provisions apply to PSP
awards, as explained within this report.
For 2025 only:
an award opportunity of
800% of base salary for
Darren Waters; and
an award opportunity of
600% of base salary for
Michael Scott.
Future years:
No further awards will be
made to Darren Waters or
Michael Scott until 2029.
Annual awards (e.g. in the
event of a new Executive
Director appointment during
the policy term) may be made
up to 200% of base salary.
The Committee expressly
reserves discretion to make
such awards as it considers
appropriate within this limit.
The Committee may set such
performance conditions on
PSP awards as it considers
appropriate (whether
financial or non-financial
and whether corporate,
divisional or individual).
Performance periods may
be over such periods as the
Committee selects at grant,
which will not normally
be less than (but may be
longer than) three years.
No more than 25% of
awards vest for attaining
the threshold level of
performance conditions.
The Committee also has
standard power to exercise
discretion to adjust the
outcome of the PSP for
any performance measure
(from zero to any cap)
should it consider that to
be appropriate.
Share ownership
guidelines
To further align the
interests of Executive
Directors with those
of shareholders.
Executive Directors are required to retain at
least 50% of the net of tax shares, which
vest under the PSP and DSP awards until
the guideline (being 200% of base salary) is
met. Any PSP shares, which are performance
vested but subject to a holding period, and
any shares awarded in connection with annual
bonus deferral, will be credited for the purpose
of the guidelines (discounted for anticipated
tax liabilities).
Executive Directors are required to maintain a
shareholding in the Company for a one-year
period after stepping down from that position,
being 100% of base salary or the Executive
Directors’ actual relevant shareholding at
leaving this position, if lower.
The Executive Directors’ actual relevant
shareholding will include shares vesting under
any of the Company’s discretionary share
incentive arrangements (including any deferred
bonus shares) from awards granted after
12 May 2022, but excludes shares acquired
through purchase and the release of shares
under share incentive plans where the grant
occurred prior to 12 May 2022.
n/a n/a
Eurocell plc Annual Report and Accounts 202496
DIRECTORS’ REMUNERATION REPORT CONTINUED
Element and purpose Policy and operation Maximum Performance measures
All-employee
shareplans
To encourage
share ownership by
employees, thereby
allowing them to
share in the
long-term success
of the Group
and align their
interests with those
ofshareholders.
These are all-employee share plans established
under HMRC tax-advantaged regimes and
follow the usual form for such plans.
Executive Directors will be able to participate
in all-employee share plans on the same terms
as other Group employees.
The maximum participation levels
for all-employee share plans will
be the limits for such plans set
by HMRC from time to time.
Consistent with normal
practice, such awards
will not be subject to
performance conditions.
Chair/
Non-executive
Director fees
To enable the
Company to recruit
and retain Chairs
and Non-executive
Directors of the
highest calibre, at the
appropriate cost.
The fees paid to the Chair and Non-executive
Directors aim to be competitive with other listed
companies of equivalent size and complexity.
The fees payable to the Non-executive
Directors are determined by the Board, with the
Chair’s fees determined by the Remuneration
Committee. Fees are paid monthly in cash.
The Chair and Non-executive Directors
willnotparticipate in any cash or share
incentive arrangements.
The Company reserves the right to provide
benefits (including travel and office support) to
the Chair and Non-executive Directors where
appropriate. Should any assessment to tax be
made on such reimbursement, the Company
reserves the ability to settle such liability on
behalf of the Non-executive Director.
The aggregate fees (and any
benefits) of the Chair and
Non-executive Directors will not
exceed the limit from time to time
prescribed within the Company’s
Articles of Association.
If the Chair and/or Non-executive
Directors devote special
attention to the business of the
Company or otherwise perform
services, which in the opinion
of the Directors, are outside the
scope of the ordinary duties of
aDirector, they may be paid
such additional remuneration
asthe Directors or any
Committee authorised by the
Directors may determine.
n/a
Other elements of the policy and notes to the policy table
Performance targets
Targets applying to the annual bonus and PSP are set at the start of each award cycle, taking into account a number of internal and
external reference points.
Annual bonus targets, which may change from year to year, are aligned with the annual budget agreed by the Board and measures will
be selected by the Committee to reinforce short-term operational priorities. While commercially sensitive at the time of being agreed,
bonus targets will be disclosed retrospectively in the relevant Annual Report.
PSP targets typically reflect industry context, expectations of what will constitute appropriately challenging performance levels and
factors specific to the Group. For the four-year PSP proposed for approval at the 2025 AGM, measures and targets have been
aligned directly to the KPIs of our five-year strategy published in the 2023 Annual Report.
Malus and clawback
Malus (being the forfeiture of unpaid or unvested awards) and clawback (being the ability of the Company to claim repayment of paid
amounts) provisions apply to the Annual Bonus Plan, DSP and PSP in certain circumstances (e.g. material misstatement of accounts,
miscalculation of vesting/pay-outs and conduct that would or could justify summary dismissal). Normally, clawback can operate for up
to three years following the vesting of an award. This timeframe has been set by the Committee to align with the period over which the
Company’s processes and systems are likely to uncover any of the trigger events listed above.
Differences between the policy on remuneration for Directors and remuneration of other employees
While the appropriate benchmarks vary by role, the Company seeks to apply the philosophy behind this policy across the Company
as a whole. This includes the basis on which the wider senior leadership team is incentivised and, accordingly, the PSP structure,
measures and targets outlined above will be cascaded to all eligible participants.
Where Eurocell’s pay policy for Directors differs from its pay policies for groups of employees, this reflects the appropriate market rate
position and/or typical practice for the relevant roles. The Company takes into account pay levels, the bonus opportunity and share
award opportunity applied across the Group as a whole when setting the Executive Directors’ Remuneration Policy.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 97
Committee discretions
The Committee will operate the Annual Bonus Plan, DSP and
PSP according to their respective rules and the policy table.
The Committee retains discretion, consistent with market
practice, in a number of respects, in relation to the operation
and administration of these plans. These discretions include,
but are not limited to, the following:
the selection of participants;
the timing of grant of an award/bonus opportunity;
the timing of vesting of an award/bonus opportunity;
the size of an award/bonus opportunity subject to the
maximum limits set out in the policy;
the determination of the extent to which performance
targets are satisfied and the resultant vesting/bonus
pay-outs;
discretion required when dealing with a change of control
or restructuring of the Group;
determination of the treatment of leavers based on the
rules of the plan and the appropriate treatment chosen;
adjustments required in certain circumstances (e.g. rights
issues, corporate restructuring events and special dividends);
the annual review of performance measures, weightings
and targets from year to year; and
application of malus and/or clawback provisions.
In addition, while performance measures and targets used
in the Annual Bonus Plan and PSP will generally remain
unaltered, if events occur which, in the Committee’s opinion,
would make a different or amended target a fairer measure
of performance, such amended or different target can be
set, provided it is not materially more or less difficult to satisfy
(having regard to the event in question).
Any use of these discretions would, where relevant,
be explained in the Directors’ Remuneration Report and
may, where appropriate and practicable, be the subject
of consultation with the Company’s major shareholders.
In addition, for the avoidance of doubt, in approving this
policy, authority is given to the Company to honour any
commitments entered into with current or former Directors
under previous policies.
The Committee may make minor amendments to the policy
(for regulatory, change of control, tax or administrative
purposes or to take account of a change in legislation)
without obtaining shareholder approval for that amendment.
Recruitment remuneration policy
The Company’s recruitment remuneration policy aims to give
the Committee sufficient flexibility to secure the appointment
and promotion of high-calibre executives to strengthen the
management team and secure the skillset necessary to
deliver our strategic aims.
In terms of the principles for setting a package for a new
Executive Director, the starting point for the Committee will
be to apply the general policy for Executive Directors as set
out and structure a package in accordance with that policy.
Any caps contained within the policy for fixed pay do not
apply to new recruits, although the Committee would not
envisage exceeding these caps in practice.
The Annual Bonus Plan, DSP and PSP will operate (including
the maximum award levels) as detailed in the general policy
in relation to any newly appointed Executive Director. For an
internal appointment, any variable pay element awarded in
respect of the prior role may either continue on its original terms
or be adjusted to reflect the new appointment as appropriate.
For external and internal appointments, the Committee may
agree that the Company will meet certain relocation expenses
as it considers appropriate.
For external candidates, it may be necessary to make
additional awards in connection with the recruitment to buy
out awards forfeited by the individual on leaving a previous
employer. While buy-out awards are not subject to a formal
cap, the Company will not pay more than is, in the view of the
Committee, necessary and will in all cases seek, in the first
instance, to deliver any such awards under the terms of the
existing Annual Bonus Plan, DSP or PSP. It may, however,
be necessary in some cases to make buy-out awards on
terms that are more bespoke than the existing schemes.
The structure and award opportunity under any buy-out
arrangement, whether delivered under the Annual Bonus
Plan, DSP, PSP or otherwise, will take due account of the
service obligations and performance requirements for the
remuneration relinquished by the individual when leaving
a previous employer. The Committee will seek (where it is
practicable to do so) to make buy-outs subject to what are,
in its opinion, comparable requirements in respect of service
and performance. However, the Committee may choose
to relax this requirement in certain cases (such as where
the service and/or performance requirements are materially
completed, or where such factors are, in the view of the
Committee, reflected in some other way, such as a significant
discount to the face value of the awards forfeited) and where
it is considered to be in the interests of shareholders to do so.
A new Chair/Non-executive Director would be recruited on
the terms explained above in respect of the main policy for
such Directors.
Eurocell plc Annual Report and Accounts 202498
Service contracts
Executive Directors
The Committee’s policy is that each Executive Director’s service agreement should be of indefinite duration, subject to termination
upon no more than 12 months’ notice by either party. The service agreements of both Executive Directors comply with that policy.
Contracts contain provisions allowing the Company to make payments in lieu of notice (albeit not including bonus or benefits) but
do not contain change of control provisions.
The Committee reserves flexibility to alter these principles, if necessary, to secure the recruitment of an appropriate candidate
including, if appropriate, a longer initial notice period (of up to two years) reducing over time.
The date of each current Executive Director’s contract is:
Darren Waters 11 April 2023
Michael Scott 1 September 2016
Chair/Non-executive Directors
The Chair and each Non-executive Director is engaged for an initial period of three years. These appointments can be renewed
following the initial three-year term. These engagements can be terminated by either party on 12 months’ notice.
Neither the Chair nor any Non-executive Directors can participate in the Company’s incentive plans, are not entitled to any pension
benefits and are not entitled to any payment in compensation for early termination of their appointment beyond the 12 months’ notice
referred to above. The details of the appointments of the current Non-executive Directors are as follows:
Name Date of original appointment Date of latest appointment Term
Derek Mapp 16 May 2022 16 May 2022 3 years
Alison Littley 1 July 2022 1 July 2022 3 years
Iraj Amiri 7 November 2022 7 November 2022 3 years
Will Truman 11 May 2023 11 May 2023 3 years
Angela Rushforth 1 February 2024 1 February 2024 3 years
The Directors’ service agreements and letters of appointment are available for shareholders to view from the Group Company
Secretary on request.
DIRECTORS’ REMUNERATION REPORT CONTINUED
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 99
Termination/change of control policy summary
It is appropriate for the Committee to consider treatments on a termination having regard to all of the relevant facts and circumstances
available at that time. This policy applies both to any negotiations linked to notice periods on a termination and any treatments that
the Committee may choose to apply under the discretions available to it under the terms of the Annual Bonus Plan, DSP and PSP.
The potential treatments on termination under these plans are summarised in the table below:
Incentives
If a leaver is deemed to be a ‘good leaver’;
for example, leaving through injury, ill-health,
disability, retirement, redundancy, sale of business
or otherwise at the discretion of the Committee
If a leaver is not
a ‘good leaver’ Change in control
Annual bonus The Committee has discretion to determine an
annual bonus, which may be limited to the period
actually worked.
Annual bonus
generally not paid.
The Committee has discretion
to determine an annual bonus.
DSP Awards normally vest either on the normal vesting
date or cessation. The Committee can pro-rate
awards if considered appropriate.
All awards will
normally lapse.
Awards vest on a pro rata
basis, unless the Committee
determines not to pro-rate.
PSP Awards usually subsist, subject to being pro-rated
for time and the application of the performance
conditions at the end of the normal performance
period.
The Committee retains standard discretions to
either vary/disapply time pro-rating or to accelerate
vesting to the earlier date of cessation (assessing
the performance conditions at that time).
All awards will
normally lapse.
Will receive a time pro-rated
award subject to the application
of the performance conditions
at the date of the event, unless
the Committee determines not
to pro-rate for time.
Annual Bonus Plan, DSP and PSP awards typically vest immediately and in full upon death (although pro-rating may be applied,
depending on the circumstances).
The Company has the power to enter into settlement agreements with Directors and to pay compensation to settle potential legal
claims. In addition, and consistent with market practice, in the event of the termination of an Executive Director, the Company may
make a contribution towards that individual’s legal fees and fees for outplacement services as part of a negotiated settlement.
Any such fees will be disclosed as part of the detail of termination arrangements. For the avoidance of doubt, the policy does not
include an explicit cap on the cost of termination payments.
External appointments
The Company’s policy is to permit an Executive Director to serve as a Non-executive Director elsewhere when this does not conflict
with the individual’s duties to the Company. Where an Executive Director takes such a role, they will be entitled to retain any fees that
they earn from that appointment (unless the Committee determines otherwise).
Statement of consideration of employment conditions elsewhere in the Group
Pay and employment conditions generally in the Group are taken into account when setting Executive Directors’ remuneration.
The Committee receives regular updates on overall pay and conditions in the Group, including (but not limited to) changes in base
pay and any staff bonus pools in operation, and uses this information to ensure consistency and fairness of approach throughout the
Group. As a result, the Committee does not consider it necessary to formally consult with colleagues when drawing up the policy,
determining how the policy will be implemented, or in preparing the Remuneration Report. However, it is intended that annual colleague
engagement surveys would include coverage of relevant aspects of the Group’s remuneration approach, to the extent this is considered
appropriate in the circumstances.
Statement of consideration of shareholder views
When determining executives’ remuneration, the Committee takes into account views of shareholders and best practice guidelines
issued by institutional shareholder bodies. The Committee is always open to feedback from shareholders on remuneration policy and
arrangements, and commits to undergoing shareholder consultation in advance of any significant changes to remuneration policy.
In developing the policy set out in this report, we engaged with shareholders representing c.67% of our issued share capital. We had
a high level of engagement and welcomed the broad indications of support for our proposals, which shareholders acknowledged
closely align with our stated strategy, in terms of timeframe and scorecard measures.
The Committee will continue to monitor trends and developments in corporate governance and market practice to ensure that the
structure of the executive remuneration remains appropriate.
Eurocell plc Annual Report and Accounts 2024100
Share price growth
PSP
Annual bonus
Fixed pay
£474k
£1,017k
£1,996k
£2,431k
2000
2200
2400
2600
1800
1600
140 0
1200
1000
800
600
400
200
0
£000
CEO CFO
21%
100% 47%
32%
24%
33%
43%
19%
27%
32%
22%
£347k
£701k
£1,133k
£1,368k
100% 50%
33%
17%
31%
28%
41%
25%
23%
35%
17%
Minimum Target Maximum Maximum
with share
price growth
Minimum Target Maximum Maximum
with share
price growth
Illustrations of application of Remuneration Policy
The charts below aim to show how the Remuneration Policy for Executive Directors will be applied in 2025 using the assumptions in
the table below.
Minimum Consists of base salary, benefits and pension
Base salary is the salary to be paid with effect from 1 April 2025
Estimated value of a full-year’s benefits, including car (and fuel) or car allowance, private family medical
cover, permanent health insurance and travel insurance
Pension measured as the cash allowance in lieu of Company contributions at 5% of base salary.
Base salary Benefits Pension Total fixed
Darren Waters £434,928 £17,075 £21,746 £473,749
Michael Scott £314,244 £17,075 £15,712 £347,031
Target Annual bonus: consists of an assumed payment of 50% of maximum opportunity
Long-term incentives: threshold vesting (25% of maximum) of the 2025 PSP opportunity proposed
for approval at the 2025 AGM (annualised to reflect the one-off nature of the four-year scheme).
Maximum Based on the maximum remuneration receivable (excluding share price appreciation and dividends):
Annual bonus: consists of maximum bonus of 100% of base salary
Long-term incentives: 100% vesting of the 2025 PSP opportunity (annualised to reflect the one-off
nature of the four-year scheme).
Maximum with
share price growth
As per the ‘maximum’ scenario, but with a 50% share price growth assumption for the PSP awards.
DIRECTORS’ REMUNERATION REPORT CONTINUED
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 101
PART B:
THE ANNUAL REPORT ON REMUNERATION
The Committee (unaudited)
Remuneration Committee members
During 2024, the Remuneration Committee comprised:
Chair:
Alison Littley (from 1 July 2024, member since 15 May 2023)
Kate Allum (to 1 July 2024)
Committee members:
Frank Nelson (until 16 May 2024)
Iraj Amiri
Angela Rushforth (from 1 February 2024)
Will Truman (from 1 July 2024)
All members of the Committee served throughout the year, unless otherwise stated.
The Chief Executive and Chief Financial Officer are invited to attend meetings of the Committee, except when their own remuneration
is being discussed, and other Executives and Non-executive Directors attend meetings as required.
The Committee has formal Terms of Reference, which can be viewed on the Company’s website at: investors.eurocell.co.uk.
During the year, the Committee considered its obligations under the Code and concluded that:
The Directors’ Remuneration Policy supports the Company’s strategy (including in the performance measures chosen)
Remuneration for our Directors remains appropriate.
In addition, the Committee has ensured that the Directors’ Remuneration Policy in force for 2024 and our practices
in the year are consistent with the six factors set out in Provision 40 of the 2018 UK Corporate Governance Code:
Clarity – Our Directors’ Remuneration Policy is well understood by our senior executive team and has been clearly articulated to our
shareholders and representative bodies (both on an ongoing basis and during a consultation when changes are being proposed).
Simplicity – The Committee is mindful of the need to avoid overly complex remuneration structures which can be misunderstood and
deliver unintended outcomes. Therefore, a key objective of the Committee is to ensure that our Directors’ Remuneration Policy and
practices are straightforward to communicate and operate.
Risk – Our Directors’ Remuneration Policy has been designed to ensure that inappropriate risk-taking is discouraged and will not
be rewarded via (i) the balanced use of both annual incentives and long-term incentives which employ a blend of targets, (ii) the
significant role played by shares in our incentive plans (together with bonus deferral and shareholding guidelines) and (iii) malus/
clawback provisions within all our incentive plans.
Predictability – Our incentive plans are subject to individual caps, with our share plans also subject to standard dilution limits. The use
of shares within our incentive plans results in the actual pay received being closely aligned to the experience of our shareholders.
Proportionality – There is a clear link between individual awards, delivery of strategy and our long-term performance. In addition,
the significant role played by variable pay, together with the composition of the Executive Directors’ service contracts, ensures that
poor performance is not rewarded.
Alignment to culture – Our executive pay policies are fully aligned to the Company’s culture through the use of metrics in both the
annual bonus and PSP that measure how we perform against key aspects of our strategy.
Committee advisers
FIT Remuneration Consultants LLP (‘FIT’) were the Committee’s appointed advisers until July 2024 and, during that period, provided
advice to the Committee on all matters relating to remuneration, including best practice. FIT’s fees in respect of 2024 were £14,880
(excluding VAT). FIT’s fees were charged on the basis of the firm’s standard terms of business for advice provided.
The Remuneration Committee oversaw and approved the appointment of Ellason LLP (‘Ellason’) to the role of consultant to the
Committee in August 2024. Ellason has no connection with the Group or any individual Director and provided no other services
to theGroup and, therefore, the Committee was satisfied that the advice provided by Ellason was objective and independent.
Ellason’sfees in respect of 2024 were £17,850 (excluding VAT) and were charged on the basis of the firm’s standard terms of
business for advice provided.
Both FIT and Ellason are signatories to the Remuneration Consultants Group’s Code of Conduct.
Eurocell plc Annual Report and Accounts 2024102
Audited information
Single total figure table (audited)
The remuneration for the Chair, Executive and Non-executive Directors of the Company who performed qualifying services during the
relevant financial year is detailed below. The Chair and Non-executive Directors received no remuneration other than their annual fee.
For the year ended 31 December 2024:
Name
Salary/fees
£000
Taxable
benefits
1
£000
Pension
£000
Total fixed
remuneration
£000
Bonus
2
£000
Long-term
incentives
3
£000
Total variable
remuneration
£000
Total
remuneration
£000
Darren Waters 422 18 21 461 15 15 476
Michael Scott 305 18 15 338 15 15 353
Derek Mapp 155 155 155
Frank Nelson
4
25 25 25
Kate Allum
5
36 36 36
Alison Littley
6
73 73 73
Iraj Amiri 62 62 62
Will Truman 52 52 52
Angela Rushforth
7
47 47 47
For the year ended 31 December 2023:
Name
Salary/fees
£000
Taxable
benefits
1
£000
Pension
£000
Total fixed
remuneration
£000
Bonus
2
£000
Long-term
incentives
3
£000
Total variable
remuneration
£000
Total
remuneration
£000
Darren Waters
8
296 12 15 323 89 89 412
Michael Scott 291 17 15 323 89 89 412
Mark Kelly
9
174 9 16 199 47 47 246
Derek Mapp 150 150 150
Frank Nelson 62 62 62
Kate Allum
5
56 56 56
Alison Littley 59 59 59
Iraj Amiri
10
56 56 56
Will Truman
11
32 32 32
Martyn Coffey
12
21 21 21
Notes:
1 Taxable benefits comprise company car (and fuel) or car allowance, private family medical cover, permanent health insurance and travel insurance.
2 Bonuses are calculated on the annualised salary as at the end of the financial year.
3 No long-term incentives vested during the year.
4 Frank Nelson stepped down as Chair of the Audit and Risk Committee on 11 May 2023 and from the Board on 16 May 2024.
5 Kate Allum was appointed Chair of the Remuneration Committee from 11 May 2023. She stepped down from the Board on 31 July 2024.
6 Alison Littley was appointed as Senior Independent Director from 16 May 2024 and Remuneration Committee Chair from 1 July 2024.
7 Angela Rushforth was appointed to the Board 1 February 2024.
8 Darren Waters was appointed to the Board on 11 April 2023 and Chief Executive from 11 May 2023.
9 Mark Kelly stepped down from the Board on 11 May 2023.
10 Iraj Amiri was appointed Chair of the Audit and Risk Committee from 11 May 2023.
11 Will Truman was appointed to the Board on 11 May 2023.
12 Martyn Coffey stepped down from the Board on 11 May 2023.
The aggregate emoluments (being salary/fees, bonuses, benefits and pension allowances) of all Directors for 2024 was £1,279,000
(2023: £1,506,000).
DIRECTORS’ REMUNERATION REPORT CONTINUED
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 103
Further information on the 2024 annual bonus (audited)
In 2024, the annual bonus metrics were a blend of targets relating to profit before tax (70% of the bonus opportunity) and cash flow
(30% of the bonus opportunity). In addition, a health and safety adjustment underpin is applied which, if not achieved, could reduce
the bonus pay-out.
The profit before tax and cash flow bonus targets and achievements were as follows:
£m Threshold Target Maximum Actual
Achievement
(%of max)
Adjusted profit before tax 19.0 20.0 21.5 18.6
1
0%
Adjusted cash generated from operations 45.7 4 8.1 51.7 4 9.1
2
82%
1 Adjusted profit before tax for the year ended 31 December 2024 of £20.0 million, less a pro forma adjustment of £1.4 million, being an estimated on-target bonus
charge for the profit element of the Annual Bonus Plan that would be payable for that level of outturn.
2 Cash generated from operations of £47.2 million plus cash paid in respect of non-underlying items of £1.9 million (see Note 7 to the Consolidated Financial Statements).
In order to reflect the level of stretch within the targets, the Committee determined that a pay-out of 75% of base salary would be
appropriate for an on-target performance for 2024.
Whilst reported adjusted profit before tax of £20.0 million is in line with the target, including a pro forma on-target charge for the profit
element of the Annual Bonus Plan for all scheme participants would reduce this result by c.£1.4 million, taking it below threshold level.
The Committee, therefore, determined that no bonus is payable in connection with the profit element of the plan.
Performance against the cash flow element of the Annual Bonus Plan resulted in an achievement of 102% of the cash flow target set
for that element.
The health and safety underpin was also considered satisfied.
After the appropriate weightings are applied, the performance outturns achieved would ordinarily provide for an overall pay-out of 25%
of salary being awarded to the Executive Directors representing a cash value of £107k to Darren Waters and £77k to Michael Scott.
However, the Committee elected to exercise its discretion to scale back the payment to reflect its assessment of the broader
performance context. The Committee approved a fixed payment of £15k to each of the Executive Directors, consistent with the
approach taken for determining other payments under the scheme this year.
Eurocell plc Annual Report and Accounts 2024104
DIRECTORS’ REMUNERATION REPORT CONTINUED
PSP awards vesting in respect of 2024 (audited)
The PSP values included for 2024 under the long-term incentives column in the single figure table relate to awards granted in 2022,
which vest in 2025, dependent on EPS and ROCE performance measured over the three-year period ended 31 December 2024,
as described in the tables below.
Under the EPS element (two-thirds of the award), 25% vests where adjusted basic EPS of 21.2 pence is achieved for the year ended
31 December 2024, increasing pro rata to full vesting where adjusted basic EPS of 22.8 pence is achieved.
Performance target
Threshold Maximum Actual
Vesting % of
element
Adjusted basic EPS 21.2p 22.8p 14.4p 0%
Under the Group ROCE element (one-third of the award), 25% vests where Group ROCE of 21.0% is achieved for the year ended
31 December 2024, increasing pro rata to full vesting where Group ROCE of 26.0% is achieved.
Performance target
Threshold Maximum Actual
Vesting % of
element
Group ROCE
1
21.0% 26.0% 16.9% 0%
1 Adjusted operating profit for the year ended 31 December 2024, divided by average totals of opening and closing assets less trade and other payables, all measured
on a pre-IFRS 16 basis.
As a result of performance against the targets set, PSP awards made in 2022 will lapse in full in 2025. No discretion to the formulaic
outcome has been applied by the Committee.
PSP awards granted in 2024 (audited)
The following awards were made under the PSP in 2024:
Director Date of grant
Basis of award
(% salary) Share price
1
Number of
shares
Face value
of award
2
Performance period
Darren Waters 10 April 2024 150% 132.2p 483,812 £639,599 January 2024 to December 2027
Michael Scott 10 April 2024 150% 132.2p 349,563 £4 6 2,112 January 2024 to December 2027
1 Rounded to one decimal place for the purposes of presentation in this report.
2 Calculated using the average share price over the three business days immediately prior to the date of grant.
The performance conditions applying to these awards comprise adjusted basic EPS for two-thirds of the award and Group ROCE for
one-third of the award, as follows:
Adjusted basic EPS
1
for the year ended 31 December 2026 Portion of award vesting
Above 20.9p 100%
Between 19.3p and 20.9p Pro rata on straight-line between 25% and 100%
19.3p 25%
Below 19.3p 0%
Group ROCE
2
for the year ended 31 December 2026 Portion of award vesting
Above 25% 100%
Between 20% and 25% Pro rata on straight-line between 25% and 100%
20% 25%
Below 20% 0%
1 Defined as adjusted basic earnings per share as shown in the consolidated audited accounts of the Company, excluding non-underlying items.
2 Defined as Group adjusted operating profit divided by average totals of opening and closing assets less trade and other payables (all on a pre-IFRS 16 basis).
DSP awards granted in 2024 (audited)
No awards were made under the DSP in 2024 in respect to the 2023 annual bonus, as the bonus outcome (30% of salary) was
below the 75% of salary threshold above which deferral applies.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 105
Outstanding share plan awards (audited)
Details of all outstanding share awards made to Executive Directors are set out below:
Executive
Award
type
Exercise
price
(p) Grant date
Number of shares
Exercise period Notes
Interest at
1 January
2024
Awards
granted
in the year
Awards
lapsed
in the year
Awards
exercised
in the year
Interest at
31 December
2024
Darren Waters PSP 0 11/04/23 461,365 461,365 Apr 26 – Apr 27 3
DSP 0 11/04/23 410,447 410,447 Apr 25 – Apr 26 3
PSP 0 10/04/24 483,812 483,812 Apr 27 – Apr 28 4
SAYE 92.4
7, 8
19/04/24 20,075 20,075 June 27 – Nov 27 7, 8
Michael Scott PSP 0 22/04/21 149,731 (149,731) Apr 24 – Apr 25 1
PSP 0 13/04/22 184,322 184,322 Apr 25 – Apr 26 2
PSP 0 11/04/23 333,345 333,345 Apr 26 – Apr 27 3
PSP 0 10/04/24 349,563 349,563 Apr 27 – Apr 28 4
DSP 0 13/04/22 28,589 28,589 Apr 25 – Apr 26 5
SAYE 110.8 17/04/23 16,245 16,245 Jun 26 – Nov 26 6
Mark Kelly DSP 0 13/4/22 44,789 0 0 0 44,789 Apr 25 – Apr 26 5
All figures above exclude dividend equivalent shares, where applicable.
Notes:
1 See ‘PSP Awards Vesting in Respect of 2023’ in the 2023 Directors’ Remuneration Report.
2 See ‘PSP Awards Vesting in Respect of 2024’ section.
3 As disclosed in the 2023 Directors’ Remuneration Report.
4 See ‘PSP Awards Granted in 2024’ section.
5 See ‘DSP Awards Granted in 2023’ in the 2023 Directors’ Remuneration Report.
6 Awards granted under the Eurocell plc Save As You Earn Scheme in 2023. Awards are based on a three-year savings contract with an exercise price of 110.8 pence.
7 Awards granted under the Eurocell plc Save As You Earn Scheme in 2024. Awards are based on a three-year savings contract with an exercise price of 92.4 pence.
8 Representing a 20% discount to the market value of the shares at the date of grant.
During the year ended 31 December 2024, the highest mid-market price of the Company’s shares was 189.0 pence and the lowest
mid-market price was 111.50 pence. At 31 December 2024 the share price was 171.0 pence.
The aggregate gains by all Directors during 2024 was £Nil (2023: £434,654).
Eurocell plc Annual Report and Accounts 2024106
DIRECTORS’ REMUNERATION REPORT CONTINUED
Statement of Directors’ shareholdings and share interests (audited)
The table below details for each Director who served during 2024, the total number of Directors’ interests in shares at 31 December 2024
and 31 December 2023:
Number of shares/options
Beneficially
owned
31 December
2023
Beneficially
owned
31 December
2024
1
Vested but
unexercised
awards
Unvested
DSP share
options
Unvested
PSP share
options
2
Unvested
SAYE options
Shareholding
guideline
(% of salary)
3
Shareholding
guideline
met?
3
Darren Waters 42,161 42,161 410,447 945,177 20,075 200 No
Michael Scott 179,157 179,157 28,589 867,230 16,245 200 No
Derek Mapp 571,910 586,417 n/a
Frank Nelson 90,973 94,594 n/a
Kate Allum 4,417 9,533 n/a
Alison Littley 4,282 9,991 n/a
Iraj Amiri 4,928 65,599 n/a
Will Truman 862 5,767 n/a
Angela Rushforth
4
3,305 n/a
1 The beneficial shareholdings set out above include those held by Directors and their respective connected persons as at 31 December 2024 or at the date of stepping
down from the Board if earlier (Frank Nelson and Kate Allum stepped down from the Board on 16 May 2024 and 31 July 2024 respectively).
2 Performance-based share awards.
3 The shareholding guideline for Executive Directors is 200% of salary. Executive Directors are required to retain at least 50% of the net of tax shares, which vest under
the PSP and DSP until the guideline is met.
4 Angela Rushforth joined the Board on 1 February 2024.
As previously announced, a number of the Non-executive Directors, including the Chair of the Board, entered into a share purchase
plan for 12 months from 1February 2023, which was subsequently extended for a further 12 months from February 2024 and will be
renewed again in March 2025 for a further 12 months. Each participating Director has irrevocably instructed the Company to direct
one-quarter of their net monthly fees to an appointed broker to automatically make market purchases of ordinary shares.
As a result, the number of shares beneficially owned since 31 December 2024 has changed due to planned purchases that took place
on 10 February 2025 for Non-executive Directors. The revised figures are as follows: Derek Mapp – 590,067 shares, Alison Littley –
11,795 shares, Iraj Amiri – 67,055 shares, WillTruman–7,448 shares, Angela Rushforth 4,330 shares.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 107
Payments to past Directors (audited)
No payments to past Directors were made during the year. The pro-rated interest in the 2021 PSP retained by Mark Kelly following his
retirement on 11 May 2023 lapsed in full in 2024, following the Committee’s confirmation that the performance conditions had not been met.
Payments for loss of office (audited)
No payments for loss of office were made during the year.
Performance graph and CEO remuneration table (unaudited)
The following graph shows the Total Shareholder Return (‘TSR’) performance of an investment of £100 in Eurocell plc’s shares from its
listing in March 2015 to 31 December 2024, compared with a £100 investment in the FTSE SmallCap Index over the same period.
The FTSE SmallCap Index was chosen as a comparator because it represents a broad equity market index of similar-sized companies.
Total Shareholder Return Index (unaudited)
Eurocell plc FTSE SmallCap Index
250
200
150
100
50
0
31 Dec
2015
3 Mar
2015
31 Dec
2016
31 Dec
2017
31 Dec
2018
31 Dec
2019
31 Dec
2020
31 Dec
2021
31 Dec
2022
31 Dec
2024
31 Dec
2023
The table below details certain elements of the CEO’s remuneration over the same period as presented in the TSR Index graph:
Year CEO
Single figure of
total remuneration
Annual bonus
pay-out
against
maximum %
Long-term incentive
vesting rates against
maximum
2024 Darren Waters £475,613 4% n/a
2023 Darren Waters £411,794 30% n/a
Mark Kelly £245,612 30% 0%
2022 Mark Kelly £8 5 7, 0 9 0 23% 63%
2021 Mark Kelly £879,271 100% 0%
2020 Mark Kelly £465,945 0% 0%
2019 Mark Kelly £673,262 49% 0%
2018 Mark Kelly £459,294 0% 0%
2017 Mark Kelly £916,442 40% n/a
2016 Mark Kelly £560,558 80% n/a
Patrick Bateman £284,457 33% n/a
2015 Patrick Bateman £637,098 87% n/a
As the Company listed in March 2015, part of the 2015 remuneration relates to when Eurocell was a privately owned Company.
Eurocell plc Annual Report and Accounts 2024108
DIRECTORS’ REMUNERATION REPORT CONTINUED
Annual change in remuneration of each Director compared to employees (unaudited)
The table below presents the year-on-year percentage change in remuneration for each Director who served in 2024 and for all
Group employees:
% change from 2023 to 2024 % change from 2022 to 2023 % change from 2021 to 2022
Salary/fee
increase/
decrease
%
Annual
bonus
increase/
decrease
%
Taxable
benefits
increase/
decrease
%
Salary/fee
increase/
decrease
%
Annual
bonus
increase/
decrease
%
Taxable
benefits
increase/
decrease
%
Salary/fee
increase/
decrease
%
Annual
bonus
increase/
decrease
%
Taxable
benefits
increase/
decrease
%
Darren Waters
2
42% (83)% 42% n/a n/a n/a n/a n/a n/a
Michael Scott 5% (83)% 6% 7% 41% 0% 6% (76)% 25%
Derek Mapp
1
4% n/a n/a 60% n/a n/a n/a n/a n/a
Frank Nelson
5
(60)% n/a n/a 3% n/a n/a 25% n/a n/a
Kate Allum
1, 5
(36)% n/a n/a 133% n/a n/a n/a n/a n/a
Alison Littley
1, 4
24% n/a n/a 146% n/a n/a n/a n/a n/a
Iraj Amiri
1
11% n/a n/a 700% n/a n/a n/a n/a n/a
Will Truman
2
63% n/a n/a n/a n/a n/a n/a n/a n/a
Angela Rushforth
3
n/a n/a n/a n/a n/a n/a n/a n/a n/a
All employees
8
4% (61)% 2% 5% 36% 2% 4% (76)% 2%
1 Directors appointed to the Board during 2022.
2 Directors appointed to the Board during 2023.
3 Angela Rushforth joined the Board during 2024.
4 Increase includes additional fees for assuming Remuneration Chair and Senior Independent Director roles during 2024.
5 Kate Allum and Frank Nelson stepped down from the Board during 2024.
6 Percentage increase is not available due to 2020 bonuses being £nil.
7 All Directors took a 20% reduction in salary/fees, for two months, during the first lockdown period in 2020.
8 Group employee percentages provided for context only as a voluntary disclosure in excess of those made regarding the Parent Company.
CEO to employee pay ratio (unaudited)
The table below shows the CEO to employee pay ratio.
Year Method 25th percentile pay ratio Median pay ratio 75th percentile pay ratio
2024 Option B 20:1 18:1 15:1
2023 Option B 25:1 22:1 18:1
2022 Option B 37:1 31:1 24:1
2021 Option B 42:1 33:1 27:1
2020 Option B 23:1 19:1 15:1
2019 Option B 34:1 27:1 21:1
Notes to the CEO to employee pay ratio:
1 Option B (based on the gender pay gap reporting disclosures) was preferred as this data was already prepared on a Group basis.
2 In line with the gender pay gap reporting regulations, pay for the 25th percentile, median and 75th percentile employees was calculated with reference to 5 April for
each financial year.
3 The ratios shown are representative of the FTE 25th percentile, median and 75th percentile pay for employees within the Group at the gender pay gap reference date
of 5 April 2024.
4 FTE equivalent pay has been calculated using the gender pay gap reporting methodology.
5 For 2023, the total of salary, benefits, pension, bonus and long-term incentives, being the single figure of total remuneration, for both Chief Executives who served
during the year combined, was used.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 109
% change from 2020 to 2021
7
% change from 2019 to 2020
Salary/fee
increase/
decrease
%
Annual
bonus
increase/
decrease
%
Taxable
benefits
increase/
decrease
%
Salary/fee
increase/
decrease
%
Annual
bonus
increase/
decrease
%
Taxable
benefits
increase/
decrease
%
n/a n/a n/a n/a n/a n/a
5% n/a
6
2% 2% (100)% (12)%
n/a n/a n/a n/a n/a n/a
n/a n/a n/a (3)% n/a n/a
3% n/a n/a n/a n/a n/a
n/a n/a n/a n/a n/a n/a
n/a n/a n/a n/a n/a n/a
n/a n/a n/a n/a n/a n/a
n/a n/a n/a n/a n/a n/a
6% 232% 0% 1% (50)% 0%
Eurocell plc Annual Report and Accounts 2024110
DIRECTORS’ REMUNERATION REPORT CONTINUED
This is our first reporting year for our new CEO Darren Waters and comparison between this year and that of the most recent reporting
cycle in 2023 are restricted as combined data for both Chief Executive Officer’s was used in the last report. We recognise that we see a
narrowing CEO pay ratio across each quartile, but note this is partly driven by Darren’s early tenure meaning performance share awards
have not yet had time to reach vesting.
The total pay and benefits and the salary component of total pay and benefits for the employee at each of the 25th percentile,
the median and the 75th percentile are shown below:
Salary
£000
Total pay and benefits
£000
25th percentile Median 75th percentile 25th percentile Median 75th percentile
2024 27 31 37 28 32 38
Based on the salary profile of the Group’s UK employees, the median pay ratio is consistent with the pay, reward and progression
policies of the Group as a whole.
Relative importance of spend on pay (unaudited)
The table below details the change in total employee pay between 2023 and 2024 as detailed in Note 8 of the Financial Statements,
compared with distributions to shareholders by way of dividend, share buybacks or any other significant distributions or as detailed
in Note 26 of the Financial Statements.
% change
2024
£m
2023
£m
Total gross employee pay 5% 89.2 85.2
Dividends/share buybacks 98% 20.4 10.3
The average number of employees during the year was 2,067 (2023: 2,101).
Statement of voting at the Annual General Meeting (unaudited)
The following table shows the results of the binding Remuneration Policy vote at the 2022 AGM and the advisory Directors’
Remuneration Report (excluding the policy part) vote at the 2024 AGM.
Approval of the Directors’ Remuneration Policy Annual Report on Remuneration
Total number of votes % of votes cast Total number of votes % of votes cast
For (including discretionary) 97,411,403 100% 89,764,798 100%
Against 0% 999 0%
Votes withheld
Implementation of policy for 2025 (unaudited)
Base salaries
Current base salaries are as follows: £426,400 per annum for Darren Waters and £308,082 per annum for Michael Scott. With effect
from 1 April 2025, these salaries will be increased by 2% to £434,928 and £314,244 respectively. The salary increase is in line with that
of the wider workforce and the resulting salaries remain below the median for FTSE companies of comparable size and complexity.
Pensions
A defined contribution/salary supplement of 5% of salary, which is aligned to the wider workforce, is offered to Darren Waters
and Michael Scott.
Benefits
Details of the benefits received by Executive Directors are set out in Note 1 to the Single Total Figure Table on page 102. There is no
intention to introduce additional benefits in 2025.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 111
Annual bonus
As explained earlier in this report, subject to shareholder approval of the proposed policy at the 2025 AGM, the maximum annual
bonus opportunity for the Chief Executive Officer will be increased to 150% of salary for 2025. The annual bonus opportunity for the
Chief Financial Officer remains unchanged at 100% of salary. The annual bonus will be payable based on performance against the
following blend of financial and non-financial measures: adjusted EPS (50%), adjusted operating cash flow (20%), ROCE (20%) and
strategic objectives (10%).
Performance targets for each element of the bonus scorecard have been set in light of internal and external forecasts and will require
outperformance of budget (and expectations in relation to strategic objectives) to generate higher levels of pay-out. In addition,
a health and safety adjustment underpin will continue to apply which, if not achieved, could reduce the bonus pay-out.
Given the competitive nature of the Company’s sector, the specific performance targets for 2025 are considered to be commercially
sensitive and, accordingly, are not disclosed at this time, although the targets will be disclosed in next year’s report in relation to the
2025 bonus outturn.
Subject to shareholder approval of the proposed policy, 50% of any bonus earned will be deferred into shares for three years, unless the
Executive Director meets their shareholding guideline at the time any bonus is to be paid, in which case the bonus will be paid in cash.
Long-term incentives
As disclosed on page 91, and again subject to shareholder approval of the proposed policy, PSP awards are expected to be made in
June 2025 to Michael Scott and Darren Waters at 600% and 800% of salary respectively. No further annual PSP awards are expected
to be made to Darren Waters and Michael Scott until 2029.
The following scorecard will apply to the 2025 PSP awards, with measures and targets aligned directly to the Group’s stated strategic
ambition, and performance measured over the four-year period to 31 December 2028:
Measure Weighting
Threshold
(25% vesting)
Stretch
(100% vesting)
Revenue 25% £450m £500m
Adjusted operating profit margin 25% 8.9% 10.0%
Adjusted operating profit 50% £40.0m £50.0m
Vesting for performance between threshold and stretch will be calculated pro rata on a straight-line sliding scale. Performance outcomes
below threshold will result in 0% vesting for that element.
Chair and Non-executive Directors’ fees
In line with the wider workforce, the fee for the Chair will be increased by 2% from £156,000 per annum to £159,120 per annum
and the base fees for Non-executive Directors will be increased by 2% from £52,000 per annum to £53,040 per annum with effect from
1 April 2025.
Similarly, additional fees for the Committee Chairs, where applicable, and the Senior Independent Director will be increased by 2%
from £10,400 per annum to £10,608 per annum with effect from 1 April 2025.
On behalf of the Board
Alison Littley
Chair of the Remuneration Committee
19 March 2025
Eurocell plc Annual Report and Accounts 2024112
The Directors present their audited consolidated financial statements for the year ended 31 December 2024. Eurocell plc (the ‘Company’)
is a company incorporated and domiciled in the UK, with registration number 08654028, and is the holding company of the Eurocell
Group of companies (the ‘Group’). All of the Group’s activities are within the United Kingdom, with the exception of two overseas
branches in the Republic of Ireland.
The shares of the Company have been traded on the main market of the London Stock Exchange throughout the year ended
31 December 2024.
The Directors’ Report includes the Corporate Governance Statement set out on pages 68 to 76.
The Directors’ Report and Strategic Report comprise the ‘Management Report’ for the purpose of the Financial Conduct Authority’s
Disclosure Guidance and Transparency Rules (DTR 4.1.8R).
The Directors of the Company, and their biographical details, are listed on pages 64 to 65 and were all in place on the date this
Directors’ Report was approved. Changes to the Directors during the year, and up to the date of this report, are set out below:
Director Position Service in the year and up to date of report approval
Current Directors:
Derek Mapp Chair Served throughout
Darren Waters Chief Executive Served throughout
Michael Scott Chief Financial Officer Served throughout
Alison Littley Independent Non-executive Director Served throughout
Iraj Amiri Independent Non-executive Director Served throughout
Will Truman Independent Non-executive Director Served throughout
Angela Rushforth Independent Non-executive Director Appointed 1 February 2024
Former Directors:
Frank Nelson Senior Independent Non-executive Director Served up to 16 May 2024
Kate Allum Independent Non-executive Director Served up to 31 July 2024
Strategic Report
As permitted by section 414C of the Companies Act 2006, certain information required to be included in the Directors’ Report has
been included in the Strategic Report, which is set out on pages 01 to 63. Specifically, this relates to information on the Group’s
strategy, business model, likely future developments and risk management.
UK Corporate Governance Code
(the ‘Code’)
For the year ended 31 December 2024,
the Board is reporting under the 2018
Code. Further information is set out in
the Strategic Report on pages 01 to 63
which examines the ‘purpose’ aspect
of the 2018 Code and in the Corporate
Governance Statement on pages 68 to 76,
which describes the Company’s approach
and practices in relation to the 2018 Code.
The page numbers cited are incorporated
herein by reference.
Results
Our Financial Statements for the year
ended 31 December 2024 are set out
on pages 126 to 172. The Financial
Statements should be read in conjunction
with the Chief Executive’s Report,
DivisionalReviews and the Chief Financial
Officer’s Report.
Dividends
The Board is recommending a final
dividend of 3.9 pence (2023: 3.5 pence)
per share for 2024 which, together with
the interim dividend of 2.2 pence (2023:
2.0 pence) per share, makes a combined
dividend of 6.1 pence (2023: 5.5 pence)
per share.
Payment of the final dividend, if approved
at the Annual General Meeting (‘AGM’), will
be made on 23 May 2025 to shareholders
registered at the close of business on
25 April 2025. The ex-dividend date will be
24 April 2025.
Dividends paid in the year to 31 December
2024 and disclosed in the Consolidated
Cash Flow Statement of £6.1 million
(2023: £10.3 million), is comprised of
the 2023 final dividend of 3.5 pence per
share, which was paid in May 2024, and
the 2024 interim dividend of 2.2 pence per
share, which was paid in October 2024.
Tax governance
Our tax policy is set out below. It is
determined by the Board and overseen
by the Audit and Risk Committee.
The Board reviews the policy, and our
compliance with it, on an annual basis.
It was last reviewed in December 2024.
Operational responsibility for the execution
of the Group’s tax policy rests with the
Chief Financial Officer, who reports the
Group’s tax position to the Audit and Risk
Committee on a regular basis.
Tax policy
We are committed to compliance with tax
law and practice in the UK and Ireland.
Compliance for us means paying the
amount of tax we are legally obliged to
pay and doing so in the right place, at the
right time. It involves disclosing all relevant
facts and circumstances to the UK and
Irish tax authorities in ways that reflect the
economic reality of the transactions we
undertake and claiming appropriate reliefs
and incentives where available.
DIRECTORS’ REPORT
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 113
Risk management of tax affairs
The level of risk that we accept in relation
to UK tax is consistent with our overall
objective of achieving certainty in the
Group’s tax affairs. At all times, we seek
to comply fully with our regulatory and
other obligations, and to act in a way that
upholds our core values and reputation as
a responsible corporate citizen. We see
compliance with tax legislation as key to
managing tax risk, and understand the
importance of tax in the wider context of
business decisions.
Processes have been put in place to
ensure tax is considered as part of our
overall decision-making processes, with tax
risks managed by local finance teams and
escalated through to appropriate levels of
management and, ultimately, to the Board
when necessary.
Tax planning
In structuring our commercial activities,
we will always consider – among other
factors – the relevant tax laws. We believe
that it is fair to mitigate tax using generally
available reliefs in the spirit in which they
are intended. However, any tax planning
that we undertake will have commercial
and economic substance and we will not
use aggressive tax planning or enter into
complicated tax avoidance schemes.
Although for commercial reasons, we
may trade with customers and suppliers
genuinely located in countries considered
to be tax havens, we will not use such
jurisdictions for the purpose of avoiding
tax, nor will we seek to take advantage
of the secrecy afforded to transactions
recorded in these jurisdictions.
Engaging with HMRC
We aim to have a good working
relationship with HMRC. We will engage
with honesty and integrity, and in a spirit
of cooperative compliance. We will make
all returns and pay tax on a timely basis,
across all types of tax.
Share capital
Details of our capital structure, including
movements in issued share capital during
the year, are shown in Note 25 to the
Financial Statements. We have one class
of ordinary shares, which carries no fixed
income. Each share carries the right to one
vote at our general meetings. The ordinary
shares are listed on the Official List and
traded on the London Stock Exchange.
As at 31 December 2024, there were
103,150,173 (2023: 112,095,184) ordinary
shares of 0.1 pence each in nominal value
in issue (the ‘issued share capital’) of which
1,342,000 shares are held in treasury and
the Company’s employee share trusts
held 13,786 shares. Details of the shares
issued in the year are shown in Note 25
to the Consolidated Financial Statements.
No securities were issued in connection
with a rights issue during the period.
As at 31 December 2024, the Company
had purchased 10,287,011 ordinary shares
under the share buyback programme
launched on 23 January 2024 and as
extended on 16 May 2024 and
4 September 2024. The nominal value of
each of the shares purchased was £0.001
for a total consideration of £14.3 million.
1,342,000 shares repurchased had been
transferred into treasury to satisfy employee
share awards, whilst all other shares that
were repurchased have/will be cancelled.
The purpose of the programme was to
reduce the share capital of the Company.
Subsequent to year-end, and up to
14February 2025, a further 405,868
ordinary shares have been purchased
for cancellation for consideration of
£0.6 million. These post year end
transactions were also completed with
the purpose of reducing the share capital
of the Company.
Holders of ordinary shares are entitled
to receive dividends when declared, to
receive the Company’s Annual Report,
to attend and speak at general meetings
of the Company, to appoint proxies and
to exercise voting rights.
While the Board has the power under the
Articles of Association to refuse to register
a transfer of shares, there are no such
restrictions on the transfer of shares in place.
Under the Company’s Articles of
Association, the Directors have the power
to suspend voting rights and the right to
receive dividends in respect of shares in
circumstances where the holder of those
shares fails to comply with a notice issued
under section 793 of the Companies Act
2006. The Company is not aware of any
agreements between shareholders that
may result in restrictions on the transfer
of securities or voting rights.
Share schemes
The Company operates a number
of shareschemes.
Long-Term Incentive Plans payable to
executives and senior managers are
operated under our Performance Share
Plan (‘PSP’). Executive Directors may
havea proportion of their annual bonus
deferred for up to three years under
our Deferred Share Plan (‘DSP’).
The Company also operates Save As
You Earn (or ‘Sharesave’) schemes,
which areavailable to all employees.
All shares issued under these plans carry
the same rights as those already in issue.
During the period, shares with a nominal
value of £Nil were allotted under
all-employee schemes as permitted under
Section 549 of the Companies Act 2006.
Related party transactions
Other than in respect of arrangements set
out in Note 30 to the Financial Statements
and in relation to the employment of
Directors, details of which are provided
in the Remuneration Committee Report
on pages 90 to 111, there is no material
indebtedness owed to, or by, us to any
colleague or any other person or entity
considered to be a related party. Internal
controls are in place to ensure that
any related party transactions involving
Directors or their connected persons are
carried out on an arm’s-length basis and
are properly recorded.
Eurocell plc Annual Report and Accounts 2024114
The Takeover Directive
The rights and obligations attached to
the issued share capital are set out in the
Articles of Association (see below).
There are no agreements in place between
the Company, its employees or Directors
for compensation for loss of office or
employment that trigger as a result of a
takeover bid.
Articles of Association
The Company’s Articles of Association
canonly be amended by special
resolution of the shareholders. Our current
articles are available on our website at:
investors.eurocell.co.uk.
The Company’s Articles of Association
givepowers to the Board to appoint
Directors. All Board members are
required to retire and submit themselves
for re-election by shareholders at each
AnnualGeneral Meeting.
The Board of Directors may exercise all
the powers of the Company, subject to
the provisions of relevant legislation, the
Company’s Articles of Association and
any directions given by the Company
in general meetings. The powers of the
Directors include those in relation to the
issue and buyback of shares.
Directors’ retirement by rotation
In accordance with above and in line with
the Code, all Directors in office will retire
and offer themselves for election/
re-election at the 2025 AGM.
The Articles of Association provide that a
Director may be appointed by an ordinary
resolution of shareholders or by existing
Directors, either to fill a vacancy or as an
additional Director.
The Executive Directors serve under
contracts that are terminable with
12 months’ notice from the Company
and 12 months’ notice from the
ExecutiveDirector. The Non-executive
Directors serve under letters of
appointment and do not have service
contracts with the Company.
Copies of the service contracts of the
Executive Directors and the letters
of appointment of the Non-executive
Directors are available for inspection at the
Company’s registered office during normal
business hours and will be available for
inspection at the Company’s AGM.
There are no specific Company rules in
relation to the appointment/replacement
of Directors and all such matters are
managed by the Board in accordance with
the Articles of Association, the Companies
Act 2006 and any directions given by
special resolution.
Directors’ interests
Details of Directors’ remuneration, interests
in the share capital (or derivatives or other
financial instruments relating to those
shares) of the Company and of their
share-based payment awards are
contained in the Remuneration Committee
Report on page 106.
Directors’ indemnities
Pursuant to the Articles of Association,
the Company has executed a deed
poll of indemnity for the benefit of the
Directors of the Company, and persons
who were Directors of the Company,
in respect of costs of defending claims
against them and third-party liabilities.
These provisions, deemed to be qualifying
third-party indemnity provisions pursuant
to section 234 of the Companies Act
2006, were in force during the year ended
31 December 2024 and remain in force.
The indemnity provision in the Company’s
Articles of Association also extends to
provide a limited indemnity in respect of
liabilities incurred as a director, secretary
or officer of an associated company of
the Company.
A copy of the deed poll of indemnity is
available for inspection at the Company’s
registered office during normal business
hours and will be available for inspection
at the Company’s AGM.
DIRECTORS’ REPORT CONTINUED
Substantial shareholders
The Company’s major shareholders, with a shareholding above 3%, as at 31 December 2024 and subsequent changes up
to17March 2025
1
, were as follows:
Shareholder
At 31 December 2024 Changes since 31 December 2024
2
No. of Shares % of voting rights No. of Shares % of voting rights
Aberforth Partners 24,795,409 24.4% 24,895,409 24.6%
JO Hambro Capital Management 11,533,291 11.3% 11,721,259 11.6%
Huntington Management 7,750,775 7.6%
Chelverton Asset Management 6,412,295 6.3% 6,312,295 6.2%
Soros Fund Management 5,602,726 5.5% 5,494,351 5.4%
ACR Alpine Capital Research 5,300,660 5.2% 5,340,660 5.3%
Allianz Global Investors 3,641,634 3.6% 3,15 6,772 3.1%
Bank of New York 3,495,889 3.4% 4,179,479 4.1%
1 Being the latest practicable date prior to the date of this report.
2 Changes notified to the Company pursuant to Chapter 5 of the Disclosure Guidance and Transparency Rules between 31 December 2024 and 17 March 2025
1
.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 115
Conflicts of interest
Under the Companies Act 2006, Directors
must avoid situations where they have, or
could have, a direct or indirect interest that
conflicts or possibly may conflict with the
Company’s interests. As permitted by the
Act, the Company’s Articles of Association
enable Directors to authorise actual or
potential conflicts of interest.
The Board has a formal system in place
for Directors to declare conflicts to be
considered for authorisation by those
Directors who have no interest in the
matter being considered. In deciding
whether to authorise a conflict, the
non-conflicted Directors are required
to act in the way they consider would
be most likely to promote the success
of the Company for the benefit of all
shareholders, and they may impose limits
or conditions when giving authorisation,
or subsequently, if they think this is
appropriate. The Board believes that
the systems it has in place for reporting
and considering conflicts continue to
operate effectively.
Legal and regulatory compliance
The executive team is responsible for
identifying and carrying out assessments of
those areas of the business where material
legal and regulatory risks may be present.
Where issues are identified, mitigating
actions are built into an action plan
involving the drafting and communication
of policies and the delivery of training where
appropriate, or are approached by way of
a revision to key contractual terms. The
Board receives regular reports on material
litigation and the legal action taken to
support our strategy.
Health and safety
We are committed to providing a safe
place for colleagues to work. Our policies
are reviewed on an ongoing basis to
ensure that the approach to training,
risk assessment, safe systems of working
and accident management is appropriate.
As part of this process, a rolling audit
programme is in place to ensure that
health, safety, environmental and security
risks are assessed stringently and that
robust control measures are in place to
limit or mitigate risk as appropriate.
Events after the balance sheet date
In March 2025 the Group completed the
acquisition of Alunet for consideration
of £29 million on a debt/cash-free basis,
comprising an initial payment of £22
million and deferred consideration of
approximately £7 million payable in four
annual instalments beginning in 2026.
Additional contingent consideration
of up to £6m may become payable,
subject to an earnout mechanism, in four
annual instalments beginning in 2026,
based upon the EBITDA of Alunet in the
preceding calendar year. The maximum
of £6 million, if achieved, would result in
a total consideration of £35 million.
Approximately £1 million of the initial
consideration is in the form of ordinary
shares in Eurocell plc and satisfied out of
shares held in treasury, with the remainder
payable in cash, funded from the Group’s
existing £75 million revolving credit facility.
Also, on 19 March 2025, the Group
approved a further share buyback
programme of up to £5 million,
tobeginimmediately.
Other matters
Employee disclosure (including
equality, diversity and disabled
employees)
See Sustainability Report on pages 22
to39.
Employee engagement statement
See Corporate Governance Statement
on pages 67 to 76.
Statement on engagement with
suppliers, customers and others
in a business relationship with
theCompany
See Corporate Governance Statement
onpages 67 to 76.
Financial risk management
See Note 3 of the Financial Statements.
Research and development
The Group undertakes research
anddevelopment work in support
ofitsobjectives.
Payments to suppliers
It is Group policy to abide by the payment
terms agreed with suppliers, provided that
the supplier has performed its obligations
under the contract.
Political donations
In accordance with the Group’s policy,
no political donations were made, and
no political expenditure was incurred
(2023: £nil). The Company will, however,
as a precautionary measure to avoid
inadvertent breach of the law, seek
shareholder authority at its 2025 AGM to
make limited donations or incur limited
political expenditure, although it has no
intention of using the authority.
Greenhouse gas emissions and
energy use
See Sustainability Report onpages 22
and39.
Disclosure of information to
auditors
See the Directors’ confirmations on
page116.
Disclosures required by Listing
Rule 9.8.4R
There were no waivers of dividends during
the year, which were greater than 1% of
the total value of the dividend paid. There
are no other disclosures to be made under
the above listing rule.
By order of the Board
Vicky Williams
Group Company Secretary
19 March 2025
Eurocell plc Annual Report and Accounts 2024116
The Directors are responsible for preparing
the Annual Report and Accounts 2024 and
the Financial Statements in accordance
with applicable law and regulation.
Company law requires the Directors to
prepare Financial Statements for each
financial year. Under that law, the Directors
have prepared the Group Financial
Statements in accordance with UK-adopted
international accounting standards and
the Company Financial Statements
in accordance with United Kingdom
Generally Accepted Accounting Practice
(United Kingdom Accounting Standards,
comprising FRS 101 ‘Reduced Disclosure
Framework’, and applicable law).
Under company law, Directors must not
approve the Financial Statements unless
they are satisfied that they give a true and
fair view of the state of affairs of the Group
and Company and of the profit or loss of
the Group for that period. In preparing the
Financial Statements, the Directors are
required to:
Select suitable accounting policies and
then apply them consistently
State whether applicable UK-adopted
international accounting standards have
been followed for the Group Financial
Statements and United Kingdom
Accounting Standards, comprising
FRS 101 have been followed for the
Company Financial Statements, subject
to any material departures disclosed and
explained in the Financial Statements
Make judgements and accounting
estimates that are reasonable
andprudent
Prepare the Financial Statements on
the going concern basis unless it is
inappropriate to presume that the Group
and Company will continue in business.
The Directors are responsible for
safeguarding the assets of the Group and
Company and hence for taking reasonable
steps for the prevention and detection of
fraud and other irregularities.
The Directors are also responsible for
keeping adequate accounting records
that are sufficient to show and explain the
Group’s and Company’s transactions and
disclose with reasonable accuracy at any
time the financial position of the Group and
Company and enable them to ensure that
the Financial Statements and the Directors’
Remuneration Report comply with the
Companies Act 2006.
The Directors are responsible for the
maintenance and integrity of the Company’s
website. Legislation in the United
Kingdom governing the preparation and
dissemination of financial statements may
differ from legislation in other jurisdictions.
Directors’ confirmations
The Directors consider that the Annual
Report and Accounts for 2024, taken
as a whole, are fair, balanced and
understandable and provide the information
necessary for shareholders to assess the
Group’s and Company’s position and
performance, business model and strategy.
Each of the Directors, whose names and
functions are listed in the Directors’ Report
confirm that, to the best of their knowledge:
The Group Financial Statements, which
have been prepared in accordance with
UK-adopted international accounting
standards, give a true and fair view of
the assets, liabilities, financial position
and profit of the Group
The Company Financial Statements,
which have been prepared in
accordance with United Kingdom
Accounting Standards, comprising FRS
101, give a true and fair view of the
assets, liabilities and financial position
of the Company
The Strategic Report includes a fair review
of the development and performance
of the business and the position of the
Group and Company, together with a
description of the principal risks and
uncertainties that it faces.
In the case of each Director in office at the
date the Directors’ Report is approved:
So far as the Director is aware, there is
no relevant audit information of which
the Group’s and Company’s auditors
are unaware
They have taken all the steps that they
ought to have taken as a Director in
order to make themselves aware of any
relevant audit information and to establish
that the Group’s and Company’s auditors
are aware of that information.
The Directors’ Responsibility Statement was
approved by the Board on 19 March 2025.
Darren Waters
Chief Executive
Michael Scott
Chief Financial Officer
STATEMENT OF DIRECTORS’ RESPONSIBILITIES
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 117
Eurocell plc Annual Report and Accounts 2024118
INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF EUROCELL PLC
REPORT ON THE AUDIT OF THE FINANCIAL STATEMENTS
OPINION
In our opinion:
Eurocell plc’s group financial statements and company financial
statements (the “financial statements”) give a true and fair view
of the state of the group’s and of the company’s affairs as at
31 December 2024 and of the group’s profit and the group’s
cash flows for the year then ended;
the group financial statements have been properly prepared
in accordance with UK-adopted international accounting
standards as applied in accordance with the provisions of
the Companies Act 2006;
the company financial statements have been properly prepared
in accordance with United Kingdom Generally Accepted
Accounting Practice (United Kingdom Accounting Standards,
including FRS 101 “Reduced Disclosure Framework”, and
applicable law); and
the financial statements have been prepared in accordance
with the requirements of the Companies Act 2006.
We have audited the financial statements, included within the
Annual Report and Accounts 2024 (the “Annual Report”), which
comprise: the Consolidated Statement of Financial Position and
the Company Statement of Financial Position as at 31 December
2024; the Consolidated Statement of Comprehensive Income,
the Consolidated Cash Flow Statement, the Consolidated
Statement of Changes in Equity and the Company Statement
of Changes in Equity for the year then ended; and the notes to
the financial statements, comprising material accounting policy
information and other explanatory information.
Our opinion is consistent with our reporting to the Audit and
Risk Committee.
BASIS FOR OPINION
We conducted our audit in accordance with International
Standards on Auditing (UK) (“ISAs (UK)”) and applicable law.
Our responsibilities under ISAs (UK) are further described in the
Auditors’ responsibilities for the audit of the financial statements
section of our report. We believe that the audit evidence we
have obtained is sufficient and appropriate to provide a basis
for our opinion.
Independence
We remained independent of the group in accordance with the
ethical requirements that are relevant to our audit of the financial
statements in the UK, which includes the FRC’s Ethical Standard,
as applicable to listed public interest entities, and we have
fulfilled our other ethical responsibilities in accordance with
these requirements.
To the best of our knowledge and belief, we declare that
non-audit services prohibited by the FRC’s Ethical Standard
were not provided.
Other than those disclosed in note 5, we have provided no
non-audit services to the company or its controlled undertakings
in the period under audit.
OUR AUDIT APPROACH
Overview
Audit scope
We defined a component as a company or division with its
own financial data. Our scoping process involved a top-down
risk assessment at the group financial statement level to
determine whether components were significant due to risk
or size. Components deemed significant underwent further
audit procedures. In this assessment, two components were
identified as significant due to risk or size, and one component
was identified as requiring a full scope audit. There were three
non-significant components, and one component was deemed
inconsequential. We determined whether any additional work
was necessary, the scope of this work, and assessed the risks
of material misstatement appropriately.
For components that were non-significant, we considered
whether, in our judgement, any further audit procedures needed
to be performed. Additional audit procedures were conducted
on specific Financial Statement Line Items (FSLIs) if they
significantly contributed to the consolidated FSLI and exceeded
group performance materiality. For FSLIs where no further
testing was conducted, we assessed whether the risk of material
misstatement was reduced to an acceptably low level and
whether our coverage of group significant FSLIs was sufficient
and appropriate. Adequate coverage was maintained for the
reported consolidated revenues and the consolidated underlying
profit before taxation on an absolute basis. For all other non
significant balances and components, disaggregated analytical
review procedures were performed relative to group materiality.
Work on the consolidation was considered separately to the
component scoping exercise and performed to group materiality.
All work was performed by the group audit team
Key audit matters
Trade receivables provisions (group)
Inventory provisioning (group)
Impairment of intercompany investments and intercompany
receivables (parent)
Materiality
Overall group materiality: £1,000,000 (2023: £760,000) based
on 5% of underlying profit before taxation.
Overall company materiality: £647,000 (2023: £481,000) based
on 1% of total assets.
Performance materiality: £750,000 (2023: £570,000) (group)
and £485,250 (2023: £360,000) (company).
The scope of our audit
As part of designing our audit, we determined materiality
and assessed the risks of material misstatement in the
financial statements.
Key audit matters
Key audit matters are those matters that, in the auditors’ professional
judgement, were of most significance in the audit of the financial
statements of the current period and include the most significant
assessed risks of material misstatement (whether or not due to fraud)
identified by the auditors, including those which had the greatest
effect on: the overall audit strategy; the allocation of resources
in the audit; and directing the efforts of the engagement team.
These matters, and any comments we make on the results of our
procedures thereon, were addressed in the context of our audit
of the financial statements as a whole, and in forming our opinion
thereon, and we do not provide a separate opinion on these matters.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 119
This is not a complete list of all risks identified by our audit.
Inventory labour and overhead absorption (group), which was a key audit matter last year, is no longer included because of the risk
being deemed to be lower with no significant estimation and judgement, as standard costs have been reviewed by management
and updated in the prior period. Otherwise, the key audit matters below are consistent with last year.
Key audit matter How our audit addressed the key audit matter
Trade receivables provisions (group)
Refer to Note 1 (Accounting Policies), Note 2 (Critical
Accounting Estimates and Judgements) and Note 19 (Trade
and other receivables). The Group had gross trade receivables
against which provisions were held in accordance with IFRS 9.
We focused on this area, and specifically the valuation
assertion, because the Directors’ assessment of the provisions
required in respect of trade receivables included subjective
estimates. These estimates, such as the appropriate level of
provisions to apply to aged debt, remain a risk in the current
year due to the uncertain market conditions ongoing into FY25.
We understood the Directors’ methodology for calculating trade
receivables provisions across the Group and considered if these
complied with IFRS 9. Audit procedures performed included:
We evaluated the design and implementation of key controls
around the trade receivables provisioning process;
We reviewed the accuracy of past management estimates via
look-back tests and movements in the provisions year on year;
We confirmed that the amounts included in the IFRS 9 model
agreed back to the underlying ledgers as at 31 December 2024;
We tested the accuracy of the calculations in the model;
We tested the ageing of amounts due at the balance sheet date
to verify the data had been analysed correctly, and recalculated
actual debtors days for transactions cleared against debtor
balances in the year; and
We considered the results of our other audit procedures over trade
receivables (for example review of post year end payments made
by customers) for inconsistencies with the IFRS 9 models.
We identified no material exceptions from the procedures noted
above. Based on the results of our audit work we concluded that
the provisions recorded were materially accurate, calculated in line
with the requirements of IFRS 9.
Inventory provisioning (group)
Refer to Note 1 (Accounting Policies) and Note 18 (Inventories).
We focused on this area because the Directors’ assessment of
the recoverability of inventory involved subjective judgements.
Specifically, the determination of inventory provisions for slow
moving, obsolete and discontinued line items, reflecting the level
of inventory held across the branch network and manufactured
goods at the year end, requires the exercise of estimation.
Our audit procedures over the impairment of inventory consisted of:
We evaluated the design and implementation of key controls
around the inventory provisioning process;
We understood the Directors’ methodology for calculating
inventory provisions;
We reviewed the accuracy of past management estimates via
look-back tests and movements in the provisions year on year;
Where inventory provisions were based upon historical sales
data, we tested the underlying report to validate the data on
which management’s calculations were based;
We tested the overlay data used as input for determining the
inventory provision;
We evaluated the Directors’ assumptions over usage and
validated historic usage which is then used to forecast future
sales rates;
We attended physical inventory counts, conducted by
management, to highlight any increased areas of concern,
regarding excess / unused stock held at either the branches
we visited or the manufacturing sites;
We performed sensitivity analysis on key variables within the
obsolete inventory provision to assess reliance of the model
on a particular variable; and
Where specific impairments were made, outside of the standard
impairment reviews, we challenged management of the
completeness and appropriateness of these additional amounts.
Based on the results of our audit work, we concluded that provisions
recorded were materially accurate and calculated in line with the
requirements of IAS 2.
Eurocell plc Annual Report and Accounts 2024120
INDEPENDENT AUDITORS’ REPORT
CONTINUED
Key audit matter How our audit addressed the key audit matter
Impairment of intercompany investments and intercompany
receivables (parent)
Refer to Note 34 (Accounting Policies), Note 37 (Investments)
and Note 38 (Trade and other receivables). The company
has investments in subsidiary companies and intercompany
receivables. Material impairment to these could result in
implications for future dividends.
We obtained management’s impairment assessment regarding the
investment’s carrying value and management’s IFRS 9 expected
credit loss model in respect of the intercompany receivables.
The recoverability of the investment’s carrying value was based
upon the same underlying data noted in other group calculations
such as the going concern assessment and goodwill impairment
model. We also noted that the market capitalisation of the group
as at 31 December 2024 was significantly in excess of the parent
company’s total assets. We considered the IFRS 9 model and
noted that a significant change in the key assumption (being the
expected loss rate of 0.1%) would be required prior to a material
impairment being noted. The amounts owed to the company were
ultimately due from profitable subsidiaries, with sufficient net assets.
We tested the integrity of the models and the validity of the key data
inputs. No exceptions were noted in the performance of the above
procedures. We therefore concluded that the investments and
intercompany receivables were accounted for in line with IFRS 9
and IAS 36, with appropriate disclosures being made.
How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed
enough work to be able to give an opinion on the financial
statements as a whole, taking into account the structure of the
group and the company, the accounting processes and controls,
and the industry in which they operate.
The business is managed as two primary divisions:
Eurocell Building Plastics, focusing on sales and distribution
across over 200 branches within the UK and 2 in Ireland to
generally smaller scale customers; and
Eurocell Profiles, focusing on manufacture and distribution
to large-scale customers. This division includes the trading
subsidiaries Eurocell Profiles Limited, Vista Panels Limited,
and Ecoplas Limited.
Other than Vista Panels Limited, which has its own finance team,
all finance and operational management functions are located at
the Alfreton headquarters. Therefore all audit work, including work
on components, was completed by a single group audit team.
For the purposes of our audit of the group we considered
components to be operations where there was discrete financial
data maintained by management, including a separate trial
balance. For the consolidated audit of Eurocell plc this related
to the individual subsidiary companies; Eurocell Building Plastics
Limited, with Eurocell Profiles Limited the statutory entity, being
seen as two components (excluding S&S Plastics a division within
Eurocell Profiles Limited but this component is inconsequential).
A component was included within our full scope audit
procedures, if it was considered to be significant due to size
or risk. There were two components (Eurocell Profiles Limited,
excluding the S&S plastics division and Eurocell Building Plastics
Limited) which we considered significant due to risk or size.
We then considered the entities which did not meet the
significance due to risk or size criteria and in our judgement
designated Eurocell plc company as a component where we
would perform a full scope audit.
We assessed the remaining five components to determine the
necessity of additional audit procedures. For components with
individual Financial Statement Line Items (FSLIs) that significantly
impacted the consolidated FSLI and exceeded the group
performance materiality, we included them in our audit scope.
We also evaluated FSLIs that were several times the materiality
threshold. Through professional judgement, we decided whether
these balances warranted inclusion in the full audit scope.
Consequently, FSLIs from three of the remaining components
were selected for large balance testing, while one entity was
deemed inconsequential. Adequate coverage was maintained
over the consolidated revenues and the consolidated underlying
profit before taxation, measured on an absolute basis. For all
other balances and non significant components not selected
for detailed testing, we employed analytical review procedures
relative to group materiality.
There were no specific components or areas included within
our group audit scope due to specific risk factors.
Work was performed over the consolidation adjustments
separately to the above scoping of components, due to the
relative simplicity of the group and the nature of the consolidation
(performed by the head office finance function with mainly UK
operations). This was performed using group materiality.
For the Eurocell plc company audit the only material transactions
and balances related to the intercompany investments (including
amounts owed by subsidiary companies), the debt held by the
Company, the related operating expenses and tax charges, and
the share based payment charge. These were all included in the
scope of our audit and tested using the company materiality by
the group audit team.
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Eurocell plc Annual Report and Accounts 2024 121
The impact of climate risk on our audit
As part of our audit we made enquiries of management to
understand the process management adopted to assess the
extent of the potential impact of climate risk on the Group’s
financial statements and support the disclosures made within
the Task Force on Climate-related Financial Disclosures (‘TCFD’).
In addition to enquiries with management, we also:
Read the governance processes in place to assess climate
risk; and
Read additional reporting made by the entity on climate
including its sustainability section of the financial statements.
Management previously made a commitment to reduce the
emissions and energy use and a target to be net zero by 2045,
and in the current year they have added an interim target to be
met by 2034. Management has published a Net Zero transition
plan, detailing their pathway to achieving these target dates.
They have aligned these targets to the ‘Science Based Targets
initiative’ framework. The pathway includes updated objectives
for some of their ESG KPIs (e.g. greenhouse gas emissions
and energy use) in line with their overall Net Zero goal. These
commitments do not directly impact any financial results at this
stage as the impact of the net zero plan is expected to be in the
medium to longer term.
The key areas of the financial statements where management
evaluated that climate risk has a potentially significant impact are
the disclosures and assessments relating to intangible assets and
impairment particularly of goodwill.
Using our knowledge of the business we evaluated
management’s risk assessment, its estimates and resulting
disclosures where significant.
To respond to the audit risks identified in these areas we tailored
our audit approach. In particular, we:
Challenged management on how the impact of climate
commitments made by the Group would impact the
assumptions within the discounted cash flows prepared by
management that are used in the Group’s impairment analysis,
Challenged whether the impact of climate risk in the
Directors’ assessments and disclosures of going concern and
viability were consistent with management’s climate impact
assessment, and;
Where appropriate, performed independent sensitivity analysis
to determine to what extent reasonably possible changes in
these assumptions could result in material changes to the
impairment headroom and assessed the appropriateness of
the associated disclosures.
We also considered the consistency of the disclosures in relation
to climate change (including the disclosures in the Task Force on
Climate-related Financial Disclosures (TCFD) section) within the
Annual Report with the financial statements and our knowledge
obtained from our audit.
Our procedures did not identify any material impact in the context
of our audit of the financial statements as a whole, or our key
audit matters for the year ended 31 December 2024.
Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality.
These, together with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent
of our audit procedures on the individual financial statement line items and disclosures and in evaluating the effect of misstatements,
both individually and in aggregate on the financial statements as a whole.
Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:
Financial statements – group Financial statements – company
Overall materiality £1,000,000 (2023: £760,000). £647,000 (2023: £481,000).
How we determined it 5% of underlying profit before taxation 1% of total assets
Rationale for benchmark applied We believe that underlying profit before
tax is the key measure used by the
shareholders in assessing the performance
of the group, and is a generally accepted
auditing benchmark. In 2024 underlying
profit before tax is £6.2m higher than
reported profit before tax.
We believe that total assets is the primary
measure used by the shareholders in assessing
the financial position of the entity, and is a
generally accepted auditing benchmark.
For each component in the scope of our group audit, we allocated a materiality that is less than our overall group materiality.
The range of materiality allocated across components was between £330,000 and £940,000. Certain components were audited
to a local statutory audit materiality that was also less than our overall group materiality.
We use performance materiality to reduce to an appropriately low level the probability that the aggregate of uncorrected and
undetected misstatements exceeds overall materiality. Specifically, we use performance materiality in determining the scope
of our audit and the nature and extent of our testing of account balances, classes of transactions and disclosures, for example
in determining sample sizes. Our performance materiality was 75% (2023: 75%) of overall materiality, amounting to £750,000
(2023: £570,000) for the group financial statements and £485,250 (2023: £360,000) for the company financial statements.
Eurocell plc Annual Report and Accounts 2024122
INDEPENDENT AUDITORS’ REPORT
CONTINUED
In determining the performance materiality, we considered a
number of factors – the history of misstatements, risk assessment
and aggregation risk and the effectiveness of controls – and
concluded that an amount at the upper end of our normal range
was appropriate.
We agreed with the Audit and Risk Committee that we would report
to them misstatements identified during our audit above £50,000
(group audit) (2023: £38,000) and £30,900 (company audit)
(2023: £24,000) as well as misstatements below those amounts
that, in our view, warranted reporting for qualitative reasons.
CONCLUSIONS RELATING TO GOING CONCERN
Our evaluation of the directors’ assessment of the group’s and
the company’s ability to continue to adopt the going concern
basis of accounting included:
Discussions with management and those charged with
governance regarding the future plans and cash flow projections
for the group. This included discussions around the forecast
cash requirements and sufficiency of available facilities to deal
with a severe but plausible downside to these projections;
We obtained management’s analysis and cash flow model.
We checked the integrity of the model, that the base
projections reconciled to the approved budgets and were
consistent with our work in other areas, for example the
projections used in the impairment reviews;
We considered the accuracy of management’s forecasting in
prior years by comparing actual to forecast EBITDA in the past
seven years (i.e the period for which the senior management
team has remained materially unchanged);
We recalculated management’s assessment of the impact of
three downside scenarios (reduction in sales, increase in resin
prices and a combination of these factors) on the forecast
compliance with financial covenants and sufficiency of facilities/
available cash;
We considered the reported headroom on facilities at each
month end for the review period;
We have performed our own sensitivities to ascertain the levels
of underperformance in each scenario required to breach the
covenant facilities;
We reviewed the debt facilities to ascertain if management
had correctly factored in financial covenants to their model,
including whether covenants were appropriately calculated
at each measurement point and expected to be met during
the assessment period (i.e. until 31 December 2027);
We confirmed management’s calculations of compliance
with the covenants during 2024;
We critically assessed the disclosures in relation to going
concern compared to the evidence obtained above, our
understanding of the group and the various requirements
detailed within Company Law, the Listing Rules and
accounting standards; and
For the Eurocell plc company going concern assessment
we reviewed management’s analysis of the company cash
flows, checked for consistency with the consolidated model
(including the mathematical accuracy of the model), reviewed
the committed cash outflows compared to the available funds
(being cash reserves and forecast dividend receipts from
subsidiaries), considered the sufficiency of management’s
assessment of head room and critically assessed the
disclosures in note 34.
Based on the work we have performed, we have not identified
any material uncertainties relating to events or conditions that,
individually or collectively, may cast significant doubt on the
group’s and the company’s ability to continue as a going concern
for a period of at least twelve months from when the financial
statements are authorised for issue.
In auditing the financial statements, we have concluded that the
directors’ use of the going concern basis of accounting in the
preparation of the financial statements is appropriate.
However, because not all future events or conditions can be
predicted, this conclusion is not a guarantee as to the group’s
and the company’s ability to continue as a going concern.
In relation to the directors’ reporting on how they have applied
the UK Corporate Governance Code, we have nothing material to
add or draw attention to in relation to the directors’ statement in
the financial statements about whether the directors considered
it appropriate to adopt the going concern basis of accounting.
Our responsibilities and the responsibilities of the directors with
respect to going concern are described in the relevant sections
of this report.
REPORTING ON OTHER INFORMATION
The other information comprises all of the information in the
Annual Report other than the financial statements and our
auditors’ report thereon. The directors are responsible for the
other information. Our opinion on the financial statements does
not cover the other information and, accordingly, we do not
express an audit opinion or, except to the extent otherwise
explicitly stated in this report, any form of assurance thereon.
In connection with our audit of the financial statements, our
responsibility is to read the other information and, in doing so,
consider whether the other information is materially inconsistent
with the financial statements or our knowledge obtained in
the audit, or otherwise appears to be materially misstated.
If we identify an apparent material inconsistency or material
misstatement, we are required to perform procedures to
conclude whether there is a material misstatement of the financial
statements or a material misstatement of the other information.
If, based on the work we have performed, we conclude that
there is a material misstatement of this other information, we are
required to report that fact. We have nothing to report based on
these responsibilities.
With respect to the Strategic report and Directors’ Report,
we also considered whether the disclosures required by the
UK Companies Act 2006 have been included.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 123
Based on our work undertaken in the course of the audit, the
Companies Act 2006 requires us also to report certain opinions
and matters as described below.
Strategic report and Directors’ Report
In our opinion, based on the work undertaken in the course of the
audit, the information given in the Strategic report and Directors’
Report for the year ended 31 December 2024 is consistent with
the financial statements and has been prepared in accordance
with applicable legal requirements.
In light of the knowledge and understanding of the group and
company and their environment obtained in the course of the
audit, we did not identify any material misstatements in the
Strategic report and Directors’ Report.
Directors’ Remuneration
In our opinion, the part of the Directors’ Remuneration Report
to be audited has been properly prepared in accordance with
the Companies Act 2006.
CORPORATE GOVERNANCE STATEMENT
The Listing Rules require us to review the directors’ statements
in relation to going concern, longer-term viability and that part of
the corporate governance statement relating to the company’s
compliance with the provisions of the UK Corporate Governance
Code specified for our review. Our additional responsibilities
with respect to the corporate governance statement as other
information are described in the Reporting on other information
section of this report.
Based on the work undertaken as part of our audit, we have
concluded that each of the following elements of the corporate
governance statement is materially consistent with the financial
statements and our knowledge obtained during the audit, and
we have nothing material to add or draw attention to in relation to:
The directors’ confirmation that they have carried out a robust
assessment of the emerging and principal risks;
The disclosures in the Annual Report that describe those
principal risks, what procedures are in place to identify
emerging risks and an explanation of how these are being
managed or mitigated;
The directors’ statement in the financial statements about
whether they considered it appropriate to adopt the going
concern basis of accounting in preparing them, and their
identification of any material uncertainties to the group’s
and company’s ability to continue to do so over a period
of at least twelve months from the date of approval of the
financial statements;
The directors’ explanation as to their assessment of the group’s
and company’s prospects, the period this assessment covers
and why the period is appropriate; and
The directors’ statement as to whether they have a reasonable
expectation that the company will be able to continue in
operation and meet its liabilities as they fall due over the period
of its assessment, including any related disclosures drawing
attention to any necessary qualifications or assumptions.
Our review of the directors’ statement regarding the longer-
term viability of the group and company was substantially less
in scope than an audit and only consisted of making inquiries
and considering the directors’ process supporting their
statement; checking that the statement is in alignment with the
relevant provisions of the UK Corporate Governance Code; and
considering whether the statement is consistent with the financial
statements and our knowledge and understanding of the group
and company and their environment obtained in the course of
the audit.
In addition, based on the work undertaken as part of our audit,
we have concluded that each of the following elements of the
corporate governance statement is materially consistent with
the financial statements and our knowledge obtained during
the audit:
The directors’ statement that they consider the Annual Report,
taken as a whole, is fair, balanced and understandable, and
provides the information necessary for the members to assess
the group’s and company’s position, performance, business
model and strategy;
The section of the Annual Report that describes the review
of effectiveness of risk management and internal control
systems; and
The section of the Annual Report describing the work of the
Audit and Risk Committee.
We have nothing to report in respect of our responsibility to
report when the directors’ statement relating to the company’s
compliance with the Code does not properly disclose a departure
from a relevant provision of the Code specified under the Listing
Rules for review by the auditors.
RESPONSIBILITIES FOR THE FINANCIAL
STATEMENTS AND THE AUDIT
Responsibilities of the directors for the financial
statements
As explained more fully in the Statement of Directors’
Responsibilities, the directors are responsible for the preparation
of the financial statements in accordance with the applicable
framework and for being satisfied that they give a true and fair
view. The directors are also responsible for such internal control as
they determine is necessary to enable the preparation of financial
statements that are free from material misstatement, whether due
to fraud or error.
In preparing the financial statements, the directors are
responsible for assessing the group’s and the company’s ability
to continue as a going concern, disclosing, as applicable, matters
related to going concern and using the going concern basis of
accounting unless the directors either intend to liquidate the
group or the company or to cease operations, or have no realistic
alternative but to do so.
Eurocell plc Annual Report and Accounts 2024124
INDEPENDENT AUDITORS’ REPORT
CONTINUED
Auditors’ responsibilities for the audit of the
financialstatements
Our objectives are to obtain reasonable assurance about whether
the financial statements as a whole are free from material
misstatement, whether due to fraud or error, and to issue an
auditors’ report that includes our opinion. Reasonable assurance
is a high level of assurance, but is not a guarantee that an audit
conducted in accordance with ISAs (UK) will always detect a
material misstatement when it exists. Misstatements can arise
from fraud or error and are considered material if, individually or
in the aggregate, they could reasonably be expected to influence
the economic decisions of users taken on the basis of these
financial statements.
Irregularities, including fraud, are instances of non-compliance
with laws and regulations. We design procedures in line with our
responsibilities, outlined above, to detect material misstatements
in respect of irregularities, including fraud. The extent to which our
procedures are capable of detecting irregularities, including fraud,
is detailed below.
Based on our understanding of the group and industry, we
identified that the principal risks of non-compliance with laws and
regulations related to UK employment laws and regulations, and
we considered the extent to which non-compliance might have a
material effect on the financial statements.
We also considered those laws and regulations that have a direct
impact on the financial statements such as UK tax legislation and the
Companies Act 2006. We evaluated management’s incentives and
opportunities for fraudulent manipulation of the financial statements
(including the risk of override of controls), and determined that the
principal risks were related to posting inappropriate journal entries
to revenue, assets and management bias in accounting estimates
and judgemental areas of the financial statements.
Audit procedures performed by the engagement team included:
Enquiry of management and those charged with governance
around actual and potential frauds, litigations or claims against
or by the company;
Reviewing financial statement disclosures and testing
supporting documentation to assess compliance with
applicable laws and regulations;
Auditing the risk of management override of controls, through
testing journal entries (using our data analysis tools to confirm
completeness of data) by adopting a risk based approach
based on a detailed fraud assessment, testing significant
accounting estimates (as defined in the notes to the financial
statements) because of the risk of potential management bias,
and evaluating the business rationale and accounting for any
significant or unusual transactions outside the normal course
of business;
Auditing the risk of fraud in revenue recognition by using our
data analysis tools to identify unusual credits to revenue for
further investigation;
Performing unpredictable audit procedures, which are changed
year on year;
Understanding of management’s internal controls designed
to prevent and detect irregularities; and
Reviewing minutes of meetings of the Board of Directors.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 125
There are inherent limitations in the audit procedures described
above. We are less likely to become aware of instances
of non-compliance with laws and regulations that are not
closely related to events and transactions reflected in the
financial statements. Also, the risk of not detecting a material
misstatement due to fraud is higher than the risk of not
detecting one resulting from error, as fraud may involve
deliberate concealment by, for example, forgery or intentional
misrepresentations, or through collusion.
Our audit testing might include testing complete populations
of certain transactions and balances, possibly using data
auditing techniques. However, it typically involves selecting a
limited number of items for testing, rather than testing complete
populations. We will often seek to target particular items for
testing based on their size or risk characteristics. In other cases,
we will use audit sampling to enable us to draw a conclusion
about the population from which the sample is selected.
A further description of our responsibilities for the audit of the
financial statements is located on the FRC’s website at:
www.frc.org.uk/auditorsresponsibilities. This description forms
part of our auditors’ report.
Use of this report
This report, including the opinions, has been prepared for and
only for the company’s members as a body in accordance with
Chapter 3 of Part 16 of the Companies Act 2006 and for no other
purpose. We do not, in giving these opinions, accept or assume
responsibility for any other purpose or to any other person to
whom this report is shown or into whose hands it may come
save where expressly agreed by our prior consent in writing.
OTHER REQUIRED REPORTING
COMPANIES ACT 2006 EXCEPTION REPORTING
Under the Companies Act 2006 we are required to report
to you if, in our opinion:
we have not obtained all the information and explanations
we require for our audit; or
adequate accounting records have not been kept by the
company, or returns adequate for our audit have not been
received from branches not visited by us; or
certain disclosures of directors’ remuneration specified by law
are not made; or
the company financial statements and the part of the Directors’
Remuneration Report to be audited are not in agreement with
the accounting records and returns.
We have no exceptions to report arising from this responsibility.
APPOINTMENT
We were appointed by the members on 29 April 2015 to audit
the financial statements for the year ended 31 December 2015
and subsequent financial periods. The period of total
uninterrupted engagement is 10 years, covering the years
ended 31 December 2015 to 31 December 2024.
OTHER MATTER
The company is required by the Financial Conduct Authority
Disclosure Guidance and Transparency Rules to include these
financial statements in an annual financial report prepared under
the structured digital format required by DTR 4.1.15R – 4.1.18R
and filed on the National Storage Mechanism of the Financial
Conduct Authority. This auditors’ report provides no assurance
over whether the structured digital format annual financial report
has been prepared in accordance with those requirements.
Christopher Hibbs (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Birmingham
19 March 2025
Eurocell plc Annual Report and Accounts 2024126
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
For the year ended 31 December 2024
Year ended 31 December 2024
Year ended 31 December 2023
Underlying
Non-underlying
1
Total Underlying
Non-underlying
1
Total
Note£m£m£m£m£m£m
Revenue
4, 9
3 5 7. 9
3 5 7. 9
36 4.5
3 6 4. 5
Cost of sales
(16 9 . 6)
(16 9 . 6)
(19 0 .7)
(19 0 .7)
Gross profit
18 8 . 3
18 8 . 3
17 3 . 8
17 3 . 8
Distribution costs
(25. 7)
(25. 7)
(25.3)
( 0 .1)
(25.4)
Administrative expenses
(13 9 . 8)
(6. 2)
(14 6 . 0)
(1 30.5)
(3.4)
(13 3 . 9)
Other income
2
0.4
0.4
Operating profit
9
22.8
(6.2)
16 . 6
18 . 4
(3.5)
14 . 9
Finance expense
10
(2 .8)
(2 .8)
(3.2)
(3.2)
Profit before tax
9
2 0.0
(6 .2)
13 . 8
15 . 2
(3.5)
11 . 7
Taxation
11
(4. 6)
1. 3
(3 .3)
(2. 9)
0.8
(2 .1)
Profit for the year and total
comprehensive income
15 .4
(4. 9)
10 . 5
12 . 3
(2 .7)
9.6
Basic earnings per share
12
14 . 4p
9.8p
11. 0 p
8.6p
Diluted earnings per share
12
14 . 3p
9 .7p
11. 0 p
8.6p
1 Non-underlying items are detailed in Note 7. The Group’s policy regarding the recognition of non-underlying items is outlined on page 131.
2 Other income in 2023 relates to amounts received under the Group’s Cyber Insurance Policy, net of excess paid, in respect of business interruption to the Group’s
continuing trading activities as a result of a cyber incident in July and August 2022.
The Notes on pages 130 to 163 are an integral part of these Consolidated Financial Statements.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 127
CONSOLIDATED STATEMENT OF FINANCIAL POSITION
As at 31 December 2024
20242023
Note£m£m
Assets
Non-current assets
Property, plant and equipment
14
60. 5
59.9
Right-of-use assets
15
54.3
5 5 .1
Intangible assets
16
14 . 6
15 . 8
Total non-current assets
12 9 . 4
13 0 . 8
Current assets
Inventories
18
47. 2
4 6 .7
Trade and other receivables
19
4 5.8
4 5.3
Corporation tax
1. 0
0.6
Cash and cash equivalents
0.4
0.4
Total current assets
94.4
9 3.0
Total assets
223.8
223.8
Liabilities
Current liabilities
Trade and other payables
21
(4 5 . 2)
(41. 6)
Lease liabilities
22
(12 . 5)
(12 . 9)
Bank overdrafts
(3.0)
Provisions
23
(0.4)
(0 .2)
Total current liabilities
(6 1 .1)
(5 4.7)
Non-current liabilities
Borrowings
20
(0. 5)
Lease liabilities
22
(46 . 9)
(4 5 .7)
Provisions
23
(1. 3)
(1 .1)
Deferred tax
24
(8 .6)
(8.0)
Total non-current liabilities
(5 7. 3)
(5 4.8)
Total liabilities
(11 8 . 4)
(1 09.5)
Net assets
10 5 . 4
114 . 3
Equity attributable to equity holders of the parent
Share capital
25
0 .1
0 .1
Share premium account
25
22.2
2 2. 2
Treasury shares
25
(2 .0)
(0 .1)
Share-based payment reserve
26
2 .3
0.9
Share buyback reserve
25
Retained earnings
82.8
9 1. 2
Total equity
10 5 . 4
114 . 3
The Financial Statements on pages 126 to 163 were approved and authorised for issue by the Board of Directors on 19 March 2025
and were signed on its behalf by:
Darren Waters Michael Scott
Chief Executive Chief Financial Officer
Eurocell plc Annual Report and Accounts 2024128
CONSOLIDATED CASH FLOW STATEMENT
For the year ended 31 December 2024
Year endedYear ended
31 December31 December
20242023
Note£m£m
Cash generated from operations
31
47. 2
54 .2
Income taxes paid
(3.0)
(1. 4)
Net cash generated from operating activities
44.2
5 2. 8
Investing activities
Purchase of property, plant and equipment
(10 . 2)
(9.0)
Purchase of intangible assets
(0 .1)
(0 .1)
Net cash flow arising on sale of business
2
0.8
Net cash used in investing activities
(10 . 3)
(8.3)
Financing activities
Purchase of own shares held as treasury shares
25
(1. 9)
(0.7)
Share buyback
25
(12 . 6)
Exercise of share options
(0 .1)
Proceeds/(repayment) of bank and other borrowings
1. 0
(2 1. 0)
Bank borrowings arrangement costs
(0. 2)
Principal elements of lease payments
(14 . 4)
(13 . 8)
Finance elements of lease payments
(2 .1)
(1. 8)
Finance expense paid
(0 .7)
(1. 4)
Dividends paid to equity Shareholders
13
(6 .1)
(10 . 3)
Net cash used in financing activities
(36.9)
(4 9. 2)
Net decrease in cash and cash equivalents
1
(3.0)
(4 .7)
Cash and cash equivalents
1
at beginning of year
32
0.4
5 .1
Cash and cash equivalents
1
at end of year
32
(2 .6)
0.4
1 Cash and cash equivalents includes bank overdrafts.
2 Cash flows arising on sale of Security Hardware in 2022.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 129
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
For the year ended 31 December 2024
ShareShare-basedShare
SharepremiumTreasury paymentbuybackRetainedTotal
capitalaccountsharesreservereserveearningsequity
Note£m£m£m£m£m£m£m
Balance at 1 January 2024
0 .1
22.2
(0 .1)
0.9
91. 2
11 4 . 3
Comprehensive income forthe year
Profit for the year
10. 5
10 . 5
Total comprehensive incomeforthe year
10. 5
10. 5
Contributions by and distributions
to owners
Exercise of share options
25, 26
(0 .1)
(0.2)
(0. 3)
Share-based payments
26
1. 5
1. 5
Purchase of own shares
25
(1.9)
(12 . 4)
(0. 2)
(14 . 5)
Cancellation of shares
25
12 . 4
(12 . 4)
Dividends paid
13
(6 .1)
(6 .1)
Total transactions with owners
recognised directlyin equity
(1. 9)
1. 4
(18 .9)
(19. 4)
Balance at 31 December 2024
0 .1
22 .2
(2. 0)
2.3
82. 8
10 5 . 4
ShareShare-basedShare
SharepremiumTreasury paymentbuybackRetainedTotal
capitalaccountsharesreservereserveearningsequity
Note£m£m£m£m£m£m£m
Balance at 1 January 2023
0 .1
22. 2
0.9
91. 7
114 . 9
Comprehensive income forthe year
Profit for the year
9.6
9.6
Total comprehensive income for the year
9.6
9.6
Contributions by and distributions to owners
Exercise of share options
25, 26
0.6
(0.8)
0.2
Share-based payments
26
0.8
0.8
Purchase of own shares
25
(0.7)
(0 .7)
Dividends paid
13
(10 . 3)
(10 . 3)
Total transactions with owners recognised
directlyin equity
( 0 .1)
(1 0 .1)
(10 . 2)
Balance at 31 December 2023
0 .1
22. 2
(0 .1)
0.9
9 1. 2
114 . 3
Eurocell plc Annual Report and Accounts 2024130
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
For the year ended 31 December 2024
1 ACCOUNTING POLICIES (GROUP)
Corporate information
Eurocell plc (the ‘Company’) and its subsidiaries (together the ‘Group’) is a publicly listed company incorporated and domiciled in
England, United Kingdom. The registered office is located in England at the following address: Eurocell Head Office and Distribution
Centre, High View Road, South Normanton, Alfreton, Derbyshire, DE55 2DT .
The Group is principally engaged in the extrusion and supply of PVC window and building products to the new and replacement
window market and the sale of building materials across the UK.
Basis of preparation
The principal accounting policies adopted in the preparation of the Financial Statements are set out below. The policies have been
consistently applied to all years presented, unless otherwise stated.
The Group has adequate resources to continue in operational existence for the foreseeable future and, as a result of this, the going
concern basis has been adopted in preparing the Financial Statements (see below).
The Group Financial Statements have been prepared in accordance with UK-adopted International Accounting Standards and with
the requirements of the Companies Act 2006 as applicable to companies reporting under those standards.
The Financial Statements have been prepared under the historical cost convention, as modified by fair values in respect of acquisition
accounting. The functional currency is Sterling, and the Financial Statements are presented in millions, unless otherwise stated.
The preparation of the Group Financial Statements requires the use of certain critical accounting estimates. It also requires
management to exercise judgement in applying the Group’s accounting policies. The areas involving a higher degree of judgement
or complexity, or areas where assumptions and estimates are significant to the Financial Statements, are disclosed in Note 2.
Basis of consolidation
The Consolidated Financial Statements comprise the Financial Statements of the Company and its subsidiaries at 31 December 2024
and present the results as if they formed a single entity. Where the Company has power, either directly or indirectly, to govern the
financial and operating policies of another entity or business so as to obtain benefits from its activities, it is classified as a subsidiary.
Subsidiaries are consolidated from the date of acquisition, being the date on which the Group obtained control, and continue to be
consolidated until the date when such control ceases. Intercompany transactions and balances, unrealised gains and losses resulting
from intra-Group transactions and dividends are eliminated in full.
The Group’s functional currency is Sterling. The vast majority of the Group’s revenues are denominated in Sterling, and as a result
the consolidation of non-UK revenues has minimal foreign exchange impact.
The Consolidated Financial Statements incorporate the results of business combinations using the purchase method. In the
Consolidated Statement of Financial Position, the acquiree’s identifiable assets, liabilities and contingent liabilities are initially
recognised at their fair values at the acquisition date.
All dormant subsidiaries prepare and file financial statements in accordance with Section 480 of the Companies Act 2006,
which are filed with the registrar at Companies House.
Going concern
The Group funds its activities through a £75 million Revolving Credit Facility, provided by Barclays, NatWest and Bank of Ireland,
which matures in May 2027. The facility includes two key financial covenants, which are tested at 30 June and 31 December each
year on a pre-IFRS 16 basis. These are that net debt should not exceed three times adjusted EBITDA (Leverage), and that adjusted
EBITDA should be at least four times the interest charge on the debt (Interest Cover). Adjusted EBITDA is defined as operating profit
before depreciation, amortisation and non-underlying items. See alternative performance measures on page 136.
No covenants were breached during the year ended 31 December 2024. For the next measurement period, being 30 June 2025,
and going forward, the Group expects to comply with its covenants.
In assessing going concern, the Directors have considered financial projections for the period to December 2026, which is consistent
with the Board’s strategic planning horizon and reflects a period of at least 12 months from the date of approval of these Financial
Statements. These forecasts have been compiled based on the best estimates of the Group’s commercial and operational teams.
This includes a severe but plausible ’Downside’ scenario, which reflects demand for the Group’s products being severely weakened.
In all scenarios tested, including sensitivities reducing sales forecasts to 10% below management’s estimates for the period 2025-
26, key raw material prices increasing by 33% over that period and both scenarios combined. The Group operates with significant
headroom on its RCF facility and remains compliant with its original covenants.
After reviewing the Group’s projected financial performance and financing arrangements, the Directors consider that the Group
has adequate resources to continue operating and that it is therefore appropriate to continue to adopt the going concern basis
in preparing these Financial Statements.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 131
Changes in accounting policies and disclosures applicable to the Company and the Group
The Group has applied the following amendments for the first time for their financial reporting period commencing 1 January 2024,
with no material impact:
Classification of Liabilities as Current or Non-current (Amendments to IAS 1)
Lease Liability in a Sale and Leaseback (Amendments to IFRS 16)
Supplier Finance Arrangements (Amendments to IAS 7 and IFRS 7)
Non-current Liabilities with Covenants (Amendments to IAS 1).
The following new accounting standards, amendments to accounting standards and interpretations have been published that are
not mandatory for 31 December 2024 reporting periods and have not been early adopted by the Group:
Lack of Exchangeability (Amendments to IAS 21)
Amendments to the Classification and Measurement of Financial Instruments (Amendments to IFRS 9 and 7)
IFRS 18 Presentation and Disclosure in Financial Statements
IFRS 19 Subsidiaries without Public Accountability: Disclosures.
The IFRIC agenda decision on segmental reporting was issued in July 2024, the Group is currently assessing relevant material items
of income and expense for future disclosures within the segmental disclosures.
These standards, amendments or interpretations are not expected to have a material impact on the Group in the current or future
reporting periods and on foreseeable future transactions.
Revenue
The Group manufactures and distributes a range of building plastic materials, along with associated ancillary products, via direct sales
to its fabricator customers and through its branch network. Revenue is recognised when control of the products has transferred.
Control is considered to have transferred once the customer has taken delivery of the products, or has collected them from the
branch, has full discretion over the future use of those products, and where there is no unfulfilled obligation that could affect the
customer’s acceptance of the products.
Revenue is recognised when the goods are dispatched to, or collected by, the customer. Revenue is based upon the price specified
on the customer’s invoice, which is determined with reference to a price list specific to each customer or category of customers.
A receivable is recognised on the transfer of the products, as this is the point at which consideration is deemed to be unconditional.
There are no variable elements to the consideration received that require estimation. No significant element of financing is present
as sales are made with a credit term of 30 days end of month, which is consistent with market practice.
Where costs are incurred by the Group in securing a contract to supply products, those costs, (subject to a de-minimis limit),
are recognised as customer contract assets (within trade and other receivables) in the Consolidated Statement of Financial Position.
The balance is amortised over the period in which revenue pertaining to those costs is recognised, which in the vast majority of
cases is four years. Reviews are performed to assess expected credit losses and balances adjusted if necessary.
Due to the fact that the Group’s customers typically collect or take delivery of products for immediate use in their intended purpose,
the likelihood of items being returned is small. Therefore, it is highly probable that a significant reversal of revenue will not occur.
The Group’s obligations to repair or replace faulty manufactured products under the standard warranty terms is recognised as a
provision, see Note 23.
Non-underlying items
The Group presents some material items of income and expense as non-underlying items. This is done when, in the opinion of the
Directors, the nature of the circumstances merit separate presentation in the Financial Statements. This includes, but is not limited to,
costs incurred in the act of securing debt or equity funding, acquisition costs, non-recurring costs arising from business restructuring
and expensed software-as-a-service costs incurred in the process of developing strategic IT systems (see Software on page 132).
This treatment allows users of the Financial Statements to better understand the elements of financial performance in the year,
it facilitates comparison with prior periods, and it helps in understanding trends in financial performance. Further details are
provided in Note 7.
Eurocell plc Annual Report and Accounts 2024132
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2024
1 ACCOUNTING POLICIES (GROUP) CONTINUED
Business combinations and goodwill
Business combinations are accounted for using the acquisition method. The cost of acquisition is measured as the aggregate of the
fair values, at the date of exchange, of assets given, liabilities incurred or assumed, and equity instruments issued by the acquirer,
in exchange for control of the acquiree. Direct costs of acquisition are recognised immediately as an expense.
Goodwill is initially measured at cost, being the excess of the cost of a business combination over the fair value of the identifiable
assets, liabilities and contingent liabilities acquired at the acquisition date. Goodwill is capitalised as an intangible asset with any
impairment in carrying value being charged to the Consolidated Statement of Comprehensive Income. Where the fair value of
identifiable assets, liabilities and contingent liabilities exceeds the fair value of consideration paid, the excess is credited in full to
the Consolidated Statement of Comprehensive Income on the acquisition date.
Externally acquired intangible assets
Externally acquired intangible assets are initially recognised at cost and subsequently amortised on a straight-line basis over their
useful economic lives.
Intangible assets are recognised on business combinations if they are separable from the acquired entity or give rise to other
contractual/legal rights. The amounts ascribed to such intangibles are arrived at by using appropriate valuation techniques. Useful
economic lives and the methods used to determine the cost of intangibles acquired in a business combination are as follows:
Intangible asset
Useful economic life
Valuation method
Software
5 to 10 years
Cost to acquire
Technology-based
10 to 17 years
Cost to acquire
Customer-related
5 to 10 years
Cost to acquire
Marketing-related
10 to 15 years
Cost to acquire
The amortisation charge for the year is included within administration costs, within the Consolidated Statement of Comprehensive Income.
Software
Costs associated with maintaining computer software programmes are recognised as an expense in the underlying income statement
as they are incurred. Development costs that are directly attributable to the design and testing of identifiable and unique software
products that are controlled by the Company are recognised as intangible assets, and amortised on a straight-line basis over their
estimated useful lives. Any development costs that directly relate to software-as-a-service (‘SaaS’) arrangements are expensed as
incurred unless the Company has control of the underlying SaaS software. Where expensed SaaS costs are incurred in the process of
developing strategic IT systems, which for the avoidance of doubt comprises the Group’s new Enterprise Resource Planning and
HR Information Systems, such costs are classified as non-underlying items as they are material in size and not part of the normal
costs of operating the business.
Impairment of tangible assets, intangible assets, right-of-use assets and investments
Impairment tests on non-current assets are undertaken annually at the financial year-end or at any other time when an indication of
impairment arises. Where the carrying value of an asset exceeds its recoverable amount (i.e. the higher of value-in-use and fair value
less costs to sell), the asset is written down accordingly.
Where it is not possible to estimate the recoverable amount of an individual asset, the impairment test is carried out on the smallest
group of assets to which it belongs, for which there are separately identifiable cash flows – its cash-generating unit (‘CGU’). Goodwill
is allocated on initial recognition to each of the Group’s CGUs that are expected to benefit from the synergies of the combination
giving rise to the goodwill. Impairment is not considered at an individual branch level (‘Building Plastics: CGU’) as acquired goodwill
is not separately identifiable on that basis.
Individual right-of-use lease property assets relating to the Group’s branch network are also tested for impairment when an indication
of impairment arises, such as a branch becoming loss-making. In considering individual branch performance, central overheads are
allocated to each branch in proportion to sales.
Where it is considered probable that climate change will have a measurable and materially adverse impact on the future cash flows
of a CGU or non-current asset, estimated cash flows and/or useful economic lives are reduced accordingly.
Impairment charges are included in the Consolidated Statement of Comprehensive Income, except to the extent they reverse gains
previously recognised in Other Comprehensive Income. An impairment loss recognised for goodwill is not reversed.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 133
Property, plant and equipment
Items of property, plant and equipment are initially recognised at cost. As well as the purchase price, cost includes directly attributable
costs and the estimated present value of any future unavoidable costs of dismantling and removing items. The corresponding liability
is recognised within provisions.
Freehold land is not depreciated. Assets in the course of construction are not depreciated until they are in a condition that would
allow them to be deployed in their intended use without further changes to their condition. Depreciation is provided on all other
items of property, plant and equipment so as to write off their cost less residual value over their expected useful economic lives.
It is provided at the following rates:
Asset class
Depreciation policy
Freehold property
2.5% per annum straight-line
Leasehold improvements
Equal instalments over the period of the lease
Plant and machinery
Mixing plant
Between 20% and 25% per annum straight-line
Extruders
13 years based on production usage on a straight-line basis
Stillages and tooling
5 to 10 years based on production usage on a straight-line basis
Other
Between 10% and 25% per annum straight-line
Motor vehicles
Between 20% and 25% per annum straight-line
Right-of-use lease assets
Right-of-use assets comprise the initial measurement of the corresponding lease liability, lease payments made at, or before,
the commencement day and any initial direct costs. They are subsequently measured at cost less accumulated depreciation
and impairment losses. Discount rates are based on our external financing rate and then a lease-specific adjustment is applied.
Right-of-use assets are depreciated over the shorter period of lease term and useful life of the underlying asset. If a lease transfers
ownership of the underlying asset or the cost of the right-of-use asset reflects that the Group expects to exercise a purchase option,
the related right-of-use asset is depreciated over the useful life of the underlying asset. Depreciation starts at the commencement
date of the lease. Leases are assessed for impairment based on value-in-use and impaired where this is below book value.
Reversals of impairments can occur where assets are subsequently found to have further value-in-use.
Inventories
Inventories are initially recognised at cost, and subsequently at the lower of cost and net realisable value. Cost comprises all costs of
purchase and conversion, and other costs incurred in bringing the inventories to their present location and condition. In determining
the cost of raw materials, consumables and goods purchased for resale, the weighted average purchase price is used. For work in
progress and finished goods, cost is taken as production cost, which includes a proportion of attributable overheads.
Net realisable value is based on estimated normal selling price, less further costs expected to be incurred up to completion and
disposal. Provision is made for obsolete, slow-moving or defective items where appropriate.
Eurocell plc Annual Report and Accounts 2024134
1 ACCOUNTING POLICIES (GROUP) CONTINUED
Financial assets
The Group records all of its financial assets at amortised cost and has not classified any of its financial assets at fair value through
profit and loss or other comprehensive income. The Group’s financial assets comprise trade and other receivables and cash and
cash equivalents in the balance sheet. These are non-derivative financial assets with fixed or determinable payments that are not
quoted in an active market. They arise principally through the provision of goods and services to customers, but also incorporate
other types of contractual monetary asset. They are initially recognised at fair value plus transaction costs that are directly attributable
to their acquisition or issue and are subsequently carried at amortised cost using the effective interest rate method, less provision
for impairment. Customer rebates are offset against receivable amounts in line with the terms of the customer agreements.
The Group applies the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance for
trade receivables.
Expected loss rates are derived based upon the payment profile of sales over the three-year period up to the reporting date, and the
corresponding credit losses experienced. These rates are then adjusted to reflect current and forward-looking information on macroeconomic
factors affecting the ability of customers to settle receivables, including GDP, the rate of unemployment, new housing starts, interest rates and
household disposable income. Insured balances are excluded to the extent that no loss would arise in the event of default by the customer.
Where the adjusted loss rates are different from the original estimate, there is an impact on the carrying value of trade receivables and
the amount credited or charged on a net basis to operating expenses within the Consolidated Statement of Comprehensive Income.
While cash and cash equivalents and contract assets are also subject to the impairment requirements of IFRS 9, the identified
impairment loss was immaterial.
Cash and cash equivalents includes cash in hand, deposits held at call with banks, other short-term highly liquid investments with
original maturities of three months or less from inception, and – for the purpose of the statement of cash flows – bank overdrafts.
Bank overdrafts are shown within current liabilities in the balance sheet.
Financial liabilities
The Group classifies its financial liabilities as financial liabilities measured at amortised cost, which include the following items:
Bank borrowings which are initially recognised at fair value net of any transaction costs directly attributable to the issue of the instrument.
Such interest-bearing liabilities are subsequently measured at amortised cost using the effective interest rate method, which ensures
that any interest expense over the period to repayment is at a constant rate on the balance of the liability carried in the balance sheet
Trade payables and other short-term monetary liabilities, which are initially recognised at fair value and subsequently carried at
amortised cost using the effective interest method.
Taxation
Tax on the profit for both the current and prior periods comprises both current and deferred tax and is recognised in the Consolidated
Statement of Comprehensive Income, except to the extent that it relates to items recognised directly in equity.
Current tax is the expected tax payable on taxable income for the year, using tax rates that have been enacted at the balance sheet
date, and any adjustment to tax payable in respect of prior years.
The Group recognises a current tax asset in respect of relief claimed under the Patent Box when the inflow of economic benefits
arising from that asset is virtually certain, deemed to be the submission of a claim to HM Revenue and Customs.
Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the balance sheet differs from
its tax base, except for differences arising on:
the initial recognition of goodwill
the initial recognition of an asset or liability in a transaction, which is not a business combination, and at the time of the transaction
affects neither accounting nor taxable profit
investments in subsidiaries and jointly controlled entities where the Group is able to control the timing of the reversal of the
difference and it is probable that the difference will not reverse in the foreseeable future.
Recognition of deferred tax assets is restricted to those instances where it is probable that future taxable profits will arise,
against which the difference can be utilised.
The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the reporting
date and are expected to apply when the deferred tax liabilities/assets are settled/recovered.
Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax assets and liabilities
and the deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:
the same taxable Group company
different Group entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and settle
the liabilities simultaneously, in each future period in which significant amounts of deferred tax assets or liabilities are expected to
be settled or recovered.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2024
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 135
Lease liabilities
The Group leases certain properties, vehicles and material handling equipment. The Group has no leases previously classified as
finance leases. Liabilities for leases previously classified as operating leases have been measured in accordance with IFRS 16 using
the modified retrospective approach.
In applying IFRS 16, the Group has taken advantage of a number of practical expedients permitted by the standard:
the application of a single discount rate to a portfolio of leases with reasonably similar characteristics
reliance on previous assessments as to whether leases are onerous
accounting for leases with a remaining term of less than 12 months as short-term leases
the exclusion of initial direct costs in measuring the right-of-use asset at the date of initial application.
Leases with a remaining term of less than 12 months have been accounted for as short-term leases. Leased assets with a value
of less than £5,000 are omitted on the basis of materiality.
The Group assesses whether a contract is or contains a lease, at inception of a contract. The Group recognises a right-of-use asset and
a corresponding lease liability with respect to all lease agreements in which it is the lessee except for short-term leases (defined as leases
with a lease term of 12 months or less) and leases of low-value assets (defined as leases with a value of less than £5,000). For these
leases, the Group recognises the lease payments as an operating expense on a straight-line basis over the term of the lease unless
another systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed.
The lease liability is initially measured at the present value of the lease payments that are not paid at the commencement date,
discounted by using the rate implicit in the lease. If this rate cannot be readily determined, the Group uses its incremental borrowing
rate. The incremental borrowing rate is calculated based upon a combination of the risk-free rate, financing and asset-specific credit
spreads, adjusted for the term of each lease.
Lease payments included in the measurement of the lease liability comprise fixed lease payments, less any lease incentives. The lease
liability is subsequently measured by increasing the carrying amount to reflect interest on the lease liability (using the effective interest
method) and by reducing the carrying amount to reflect the lease payments made.
The principal and finance elements of lease payments are presented separately on the face of the Consolidated Cash Flow Statement
within financing activities.
Provisions
A provision is recognised in the balance sheet when the Group has a present legal or constructive obligation as a result of a past
event, and it is probable that an outflow of economic benefits will be required to settle the obligation. If the effect is material,
provisions are determined by discounting the expected future cash flows at a pre-tax rate that reflects current market assessments
of the time value of money and, when appropriate, the risks specific to the liability.
The Group has recognised provisions for liabilities of uncertain timing or amount in respect of leasehold dilapidations and warranty
claims. The provision is measured at the best estimate of the expenditure required to settle the obligation at the reporting date,
discounted at a pre-tax rate as described above.
Dilapidations provisions represent the Directors best estimate of the cost associated with the obligation using historical costs.
Known specific obligations relating to repairs required or structural changes made to a building are recognised as soon as the timing
and amount of the liability can be reliably estimated.
Warranty provisions are recognised to cover known potential warranty issues. The provision represents the Directors best estimate
of the costs associated with these obligations.
Share capital
The Group’s ordinary shares are classified as equity instruments.
Treasury shares
Treasury shares are held by the Company and the Company’s Employee Benefit Trust for the purpose of satisfying awards under
the Group’s various share-based payment schemes.
Shares in relation to the Employee Benefit Trust are acquired from the market and are held in treasury until such time as they are
issued to share scheme participants. Treasury shares held by the Company are acquired through the share buyback schemes.
Any shares not yet issued to employees at the end of the reporting period are shown as treasury shares in the Financial Statements.
Shares issued to employees are recognised on a first-in first-out basis. Under the terms of the trust deed, the Group is required to
provide the trust with the necessary funding for the acquisition of the shares.
Dividends
Dividends are recognised when they become legally payable. In the case of interim dividends to equity shareholders, this is when
paid. In the case of final dividends, this is when approved by the Shareholders at the Annual General Meeting.
Eurocell plc Annual Report and Accounts 2024136
1 ACCOUNTING POLICIES (GROUP) CONTINUED
Retirement benefits: defined contribution scheme
The Group operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the Group in
an independently administered fund. The amount charged to the Consolidated Statement of Comprehensive Income represents the
contributions payable to the scheme in respect of the accounting period. The Group has no obligation to pay future pension benefits.
Foreign currency
The Group’s Financial Statements are presented in Sterling. For each entity, the Group determines the functional currency, and items
included in the Financial Statements of each entity are measured using that functional currency.
Transactions entered into by Group entities in a currency other than the currency of the primary economic environment in which they
operate (their ‘functional currency’) are recorded at the prevailing rate when the transactions occur. Foreign currency monetary assets
and liabilities are translated at the rates ruling at the reporting date. Exchange differences arising on the retranslation of unsettled
monetary assets and liabilities are recognised immediately in the Consolidated Statement of Comprehensive Income.
Share-based payment transactions
The Group has applied the requirements of IFRS 2 Share-based Payment.
Equity-settled share-based payments are measured at fair value at the date of grant. The fair value is determined at the grant date using
the Black–Scholes valuation model and equity-settled share-based payments are expensed on a straight-line basis over the vesting
period, based upon the Company’s estimate of the shares that will eventually vest and adjusted for the effect of non-market-based
vesting conditions.
Fair value is measured based on the value of options over shares on the date of grant and the likelihood of all or part of the option vesting.
Current tax relief is available as shares vest based on the value at the date of vesting. A deferred tax asset is recognised at grant date
based on the number of shares expected to be issued, at the value at which they are expected to be issued, proportioned in line with
the vesting period.
Alternative performance measures
The Group uses alternative performance measures alongside statutory measures to facilitate a better understanding of financial
performance and comparison with prior periods, and in order to provide audited financial information, against which the Group’s bank
covenants, which are all measured on a pre-IFRS 16 basis, can be assessed.
EBITDA is defined as operating profit before depreciation and amortisation charges. Pre-IFRS 16 EBITDA is stated inclusive of
operating lease rentals under IAS 17 Leases.
Adjusted EBITDA, profits and earnings per share exclude non-underlying items. Adjusted profit measures allow users of the Financial
Statements to better understand financial performance in the year by removing certain material items of income and expense that are
unusual due to their nature or infrequency, thus facilitating better comparison with prior periods.
Covenants are assessed on a pre-IFRS 16 adjusted EBITDA, continuing basis.
2024 2023
£m £m
Operating profit
16.6
14.9
Depreciation and amortisation
25.3
24.7
EBITDA
41.9
39.6
Non-underlying items
6.2
3.5
Adjusted EBITDA
48.1
4 3 .1
Operating lease rentals under IAS 17
(16.3)
(15.2)
Pre-IFRS 16 adjusted EBITDA
31.8
27.9
Pre-IFRS 16 total net debt/(cash) is defined as total borrowings and lease liabilities less cash and cash equivalents and deferred
consideration, excluding the impact of leases recognised under IFRS 16 Leases.
2024 2023
£m £m
Total net debt
62.5
58.2
Lease liabilities
(59.4)
(58.6)
Pre-IFRS 16 net debt/(cash)
3.1
(0.4)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2024
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 137
2 CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS
The Group makes certain estimates and judgements regarding the future. Estimates and judgements are continually evaluated based
on historical experience and other factors, including expectations of future events, that are believed to be reasonable under the
circumstances. In the future, actual experience may differ from these estimates and judgements.
Critical estimates and judgements
The estimates and judgements that have a significant risk of causing a material adjustment to the carrying amounts of assets and
liabilities within the next financial year are discussed below.
Estimates
Recoverability of trade receivables
The Group applies the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance for
trade receivables. Expected loss rates are derived based upon the payment profile of sales over the three-year period up to the
reporting date, and the corresponding credit losses experienced. These rates are then adjusted to reflect current and forward-looking
information on macroeconomic factors affecting the ability of customers to settle receivables, including GDP, the rate of unemployment,
new housing starts, interest rates and household disposable income.
Where the adjusted loss rates are different from the original estimate, there is an impact on the carrying value of trade receivables and
the amount credited or charged on a net basis to operating expenses within the Consolidated Statement of Comprehensive Income.
The key judgement is the extent to which macroeconomic factors impact upon the recoverability of trade receivables. The key
estimate is the adjusted loss rate applied to each age category.
If loss rates for current receivables were, on average, 750 basis points higher than current estimates, the provision for impairment
would increase by approximately £1.0 million. Further disclosures relating to trade receivables are provided in Note 19.
Judgements
Asset impairment
The right of use asset impairment charge arises following a dispute with the landlord at a secondary warehouse in Derbyshire, where
there was significant deterioration to the flooring. Following legal advice, the Group terminated the lease. The landlord has contested
the termination and issued proceedings for unpaid rent. A mediation process is expected to commence shortly with potential for a
court case to follow if this is unsuccessful. With the site not currently in condition for use and the outcome of the dispute uncertain,
the lease asset has been impaired in full. The liability for future rentals (£3.1 million), remains on the balance sheet. The impairment
may be reversed in future periods, or the liability released, depending on the outcome of the dispute.
3 FINANCIAL INSTRUMENTS – RISK MANAGEMENT
The Group is exposed through its operations to the following financial risks:
credit risk
market risk
foreign exchange risk
liquidity risk.
In common with all other businesses, the Group is exposed to risks that arise from its use of financial instruments. The Group does
not consider there to be any significant concentration of risk. This note describes the Group’s objectives, policies and processes for
managing those risks and the methods used to measure them. Further quantitative information in respect of these risks is presented
throughout these Financial Statements. There have been no substantive changes in the Group’s exposure to financial instrument
risks, its objectives, policies and processes for managing those risks, or the methods used to measure them from previous periods
unless otherwise stated in this note.
Principal financial instruments
The principal financial instruments used by the Group, from which financial instrument risk arises, are as follows:
trade and other receivables
cash and cash equivalents
deferred consideration
trade and other payables
bank overdrafts
floating-rate bank loans
lease liabilities.
The Group finances its activities using cash generated from operations and its Revolving Credit Facility. It does not use invoice
discounting or any other financing facilities. The fair value for cash and cash equivalents is approximate to its book value.
Eurocell plc Annual Report and Accounts 2024138
3 FINANCIAL INSTRUMENTS – RISK MANAGEMENT CONTINUED
Principal financial instruments continued
A summary of the financial instruments held by category is provided below:
2024 2023
Financial assets £m £m
Cash and cash equivalents
0.4
0.4
Trade and other receivables
35.2
3 5.1
Total financial assets
35.6
35.5
2024 2023
Financial liabilities £m £m
Trade and other payables
41.6
39.6
Lease liabilities
59.4
58.6
Bank overdrafts
3.0
Borrowings
1.0
Total financial liabilities
105.0
98.2
The analysis above does not correspond to the values reported in the Consolidated Statement of Financial Position as excluded from
the analysis above are assets and liabilities from which no future cash flows are expected to arise, including prepayments, contract
assets, rent-free periods on leased properties, and unamortised arrangement costs relating to the Group’s borrowings.
Impairment of financial assets
Impairments of trade receivables are outlined in Note 19. No further impairments to financial assets are considered necessary.
The Group applies the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance for
trade receivables.
General objectives, policies and processes
The Board has overall responsibility for the determination of the Group’s risk management objectives and policies and, whilst retaining
ultimate responsibility for them, it has delegated the authority for designing and operating processes that ensure the effective
implementation of the objectives and policies to the Group’s finance function.
The Board receives monthly reports from the Chief Financial Officer through which it reviews the effectiveness of the processes put
in place and the appropriateness of the objectives and policies it sets. These are then discussed at regular Board meetings.
The overall objective of the Board is to set policies that seek to reduce risk as far as possible without unduly affecting the Group’s
competitiveness and flexibility. Further details regarding these policies are set out below:
Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual
obligations. The Group is mainly exposed to credit risk through its trade receivables arising from its normal commercial activities.
It is Group policy, implemented locally, to assess the credit risk of new customers before entering into contracts.
Existing credit risks associated with trade receivables are managed in line with Group policies as discussed in the financial assets
section of accounting policies. Credit risk also arises from cash and cash equivalents and deposits with banks and financial
institutions. This risk is mitigated by ensuring that deposits are only made with banks and financial institutions with a good rating
issued by an industry-recognised independent third party (e.g. Standard and Poor’s).
Further disclosures regarding financial assets are provided in Note 19.
Market risk
The Group is exposed to market risk from bank borrowings, which incur variable interest rate charges linked to base rate plus
a margin. The Group’s objective is to manage the interest cost of the Group within the constraints of its financial covenants and
forecasts. It does this through regular reporting and monitoring of operating cash flows, effective working capital management
and close controls over the authorisation of capital expenditure.
If variable interest rates were 1,500 basis points higher/lower, the Group’s finance expense would increase/decrease by £200,000.
During 2024 and 2023 the Group’s borrowings, at variable rate were denominated in Sterling. Further disclosures relating to bank
borrowings are provided in Note 20.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2024
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 139
Foreign exchange risk
Foreign exchange risk is the risk that the fair value of a financial instrument or future cash flow will fluctuate because of changes in
foreign exchange rates. The Group’s exposure to foreign exchange risk arises when individual Group entities enter into transactions
denominated in a currency other than their functional currency. The Group manages its exposure to fluctuations in currency rates by
wherever possible negotiating both purchases and sales to be denominated in Sterling. The profit or loss arising from likely changes
in foreign exchange is not significant.
Liquidity risk
Liquidity risk arises from the Group’s management of working capital and the finance charges and principal repayments on its debt
instruments. It is the risk that the Group will encounter difficulty in meeting its financial obligations as they fall due.
The Group’s policy is to ensure that it will always have sufficient cash to allow it to meet its liabilities when they become due. To
achieve this aim, cash flow forecasts are prepared and updated on a regular basis to ensure that the Group has adequate headroom
in its facilities. The Board receives monthly updates on the Group’s liquidity position and any issues are reported by exception.
At the end of the financial year, the most recent cash flow projections indicated that the Group expected to have sufficient liquid
resources to meet its obligations under all reasonably foreseeable circumstances.
The following table sets out the contractual maturities (representing undiscounted contractual cash flows) of financial liabilities:
Between Between Between
Up to 3 3 and 12 1 and 2 2 and 5 Over
Total months months years years 5 years
At 31 December 2024 £m £m £m £m £m £m
Trade and other payables
43.5
43.5
Lease liabilities
66.1
3.1
10.7
15.1
21.6
15.6
Bank overdrafts
3.0
3.0
Borrowings
1.0
1.0
Total
113 .6
49.6
10.7
15.1
22.6
15.6
Between Between Between
Up to 3 3 and 12 1 and 2 2 and 5 Over
Total months months years years 5 years
At 31 December 2023 £m £m £m £m £m £m
Trade and other payables
39.6
39.6
Lease liabilities
64.2
4.6
9.8
8.4
25.8
15.6
Borrowings
Total
103.8
44.2
9.8
8.4
25.8
15.6
Excluded from the analysis above are assets and liabilities from which no future cash flows are expected to arise.
Capital management
The Group’s objective when managing capital, which is deemed to be total equity plus total debt and which was £168.3 million
(2023: £172.9 million) at the balance sheet date, is to safeguard the Group’s ability to continue as a going concern, through the
optimisation of the debt and equity balance, and to maintain good headroom on its debt facilities and financial covenants. The Group
manages its capital structure and makes appropriate decisions in the light of current economic conditions and its strategic objectives.
The Board’s policy is to maintain a strong capital base so as to maintain investor, creditor and market confidence and sustain the
future development of the business.
The funding requirements of the Group are met by the utilisation of external borrowings together with available cash.
A key objective of the Group’s capital management is to maintain comfortable headroom over the covenants set out in its existing
facility agreements.
The financial covenants which are in place, all measured on a pre-IFRS 16 basis, are as follows:
Leverage: the ratio of total net debt to consolidated adjusted EBITDA of any relevant period of not more than 3:1
Interest cover: the ratio of adjusted EBITDA to net interest payable in respect of any relevant period of not less than 4:1.
Covenants are measured at half-year and year-end on a rolling 12-month basis. As at 31 December 2024, Leverage and Interest
Cover were 0.1:1 and 45:1 respectively (2023: 0.0:1 and 20:1). The Group operated well within the terms of its covenants throughout
the current and prior periods. The Group anticipates that it will comfortably meet all future covenant obligations.
Eurocell plc Annual Report and Accounts 2024140
3 FINANCIAL INSTRUMENTS – RISK MANAGEMENT CONTINUED
Capital management continued
The following table sets out the Group’s foreign currency denominated monetary assets and monetary liabilities at the reporting date:
As at 31 December 2024
GBP EUR USD Total
£m £m £m £m
Trade and other receivables
35.0
0.2
35.2
Cash and cash equivalents
0.3
0.1
0.4
Bank overdrafts
(3.0)
(3.0)
Lease liabilities
(59.1)
(0.3)
(59.4)
Other interest-bearing borrowings
(1.0)
(1.0)
Trade and other payables
(41.1)
(0.5)
(41.6)
(68.9)
(0.5)
(69.4)
As at 31 December 2023
GBP EUR USD Total
£m £m £m £m
Trade and other receivables
35.0
0.1
35.1
Cash and cash equivalents
0.4
0.4
Lease liabilities
(58.2)
(0.4)
(58.6)
Trade and other payables
(39.0)
(0.6)
(39.6)
(61.8)
(0.9)
(62.7)
4 REVENUE
Revenue arises from:
2024 2023
£m £m
Sale of goods
357.9
364.5
External revenue by destination:
2024 2023
£m £m
United Kingdom
353.1
359.3
European Union
4.1
4.1
Rest of World
0.7
1.1
357.9
364.5
There are no customers with sales in excess of 10% of total Group revenues.
Revenue is disclosed net of contract asset amortisation and related expenses in the year of £1.5 million (2023: £1.5 million).
Further details are provided in Note 19.
5 AUDITOR’S REMUNERATION
Total amounts payable to the Group’s auditors were as follows:
2024 2023
£000 £000
Audit of these Financial Statements
112
100
Amounts receivable by auditors and their associates in respect of:
Audit of Financial Statements of subsidiaries pursuant to legislation
254
238
Audit-related assurance services
77
70
443
408
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2024
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 141
6 EXPENSES BY NATURE
2024 2023
£m £m
Depreciation of property, plant and equipment (Note 14)
9.6
9.3
Depreciation of right-of-use assets (Note 15)
14.4
13.7
Amortisation of intangible assets (Note 16)
1.3
1.7
Impairment of property, plant and equipment and right-of-use assets
3.3
0.3
Other non-underlying operating expenses (Note 7)
3.0
3.2
Cost of inventories
153.2
169.5
Other variable costs
16.4
21.2
Employee benefits expense (Note 8)
89.2
85.2
Short-term lease rentals
2.2
2.0
Other expenses
48.7
43.9
Total cost of sales, distribution costs and administration expenses
341.3
350.0
7 NON-UNDERLYING ITEMS
Amounts included in the Consolidated Statement of Comprehensive Income are as follows:
2024 2023
£m £m
Restructuring costs
2.7
Asset impairment charges
3.2
Strategic IT expenses
2.2
0.8
Acquisition costs
0.8
Non-underlying operating expenses
6.2
3.5
Taxation
(1.3)
(0.8)
Impact on profit after tax
4.9
2.7
Asset impairment charges
The right-of-use asset impairment charge arises following a dispute with the landlord at a secondary warehouse in Derbyshire, where
there was significant deterioration to the flooring. Following legal advice, the Group terminated the lease. The landlord has contested
the termination and issued proceedings for unpaid rent. A mediation process is expected to commence shortly, with the potential for
a court case to follow if this is unsuccessful.
The Group determined that the landlord issuing legal proceedings represented an impairment trigger for the right-of-use asset,
which had a net book value of £3.2 million at that time. With the site not currently in condition for use and the outcome of the dispute
uncertain, the lease asset has been impaired in full (a non-cash item). The net book value of the lease liability at the balance sheet
date is £3.1 million. The Group expects the landlord to incur the cost of remediation, and therefore no further liability has been
recognised. The impairment may be reversed in future periods, or the liability released, depending on the outcome of the dispute.
Strategic IT expenses
Strategic IT expenses of £2.2 million (2023: £0.8 million), include cloud computing costs involving ‘Software as a Service’
arrangements and internal resourcing costs which are expensed as incurred rather than being capitalised as intangible assets
(see Note 1).
Our strategic IT projects comprise a new customer-facing website and an employee management system (both now substantially
complete) and, most significantly, the replacement of the Group’s Enterprise Resource Planning (‘ERP’) system. Such items are
considered to be non-underlying in nature because they relate to multi-year programmes to deliver strategic IT implementations which
are material in size, with overall spend estimated to be in the region of £10 million over the 2024–26 period. The implementation is on
track and, as previously reported, we estimate the transition to be completed around mid-2026.
Acquisition costs
In March 2025, the Group completed the acquisition of the Alunet Group. Acquisition-related expenses of £0.8 million were incurred
in the process, comprising deal advisory, legal and due diligence costs.
Eurocell plc Annual Report and Accounts 2024142
7 NON-UNDERLYING ITEMS CONTINUED
Prior year restructuring costs
Restructuring costs in 2023 related to redundancy payments and related employee benefit termination costs, with 119 roles impacted
at a one-off cost of £2.7 million. These costs were classified as non-underlying as they related to roles that no longer exist within the
organisation and therefore would not re-occur in future reporting periods. Also included is a credit of £0.2 million in respect of the
release of a provision relating to a restructuring exercise announced in 2022 and completed in early 2023.
Impact on cash flow
Of the £6.2 million non-underlying expenses recognised, £1.9 million was settled in cash at 31 December 2024 and £3.2 million
related to non-cash impairment charges. The remaining £1.1 million will be settled within the next twelve months.
Of the £3.5 million non-underlying expenses recognised in 2023, £3.2 million had been settled in cash at 31 December 2024.
The remaining £0.3 million relates to non-cash asset impairment charges.
8 EMPLOYEE BENEFITS EXPENSE
2024 2023
£m £m
Staff costs (including Directors) comprise:
Wages and salaries
76.3
73.7
Share-based payments
1.5
0.8
Social security costs
8.7
8.0
Other pension costs
2.7
2.7
89.2
85.2
The average monthly number of employees, including Directors, during the year was as follows:
2024 2023
No. No.
Production
726
767
Office and administration
437
426
Distribution
904
908
2 ,067
2,101
Key management personnel compensation and Directors’ remuneration
Key management personnel are those persons having authority and responsibility for planning, directing and controlling the activities
of the Group, which is considered to be the Directors of the Company.
2024 2023
£m £m
Emoluments
1.3
1.4
Share-based payments
0.5
Pension and other post-employment benefit costs
0.1
1.3
2.0
Directors’ remuneration is set out in the Remuneration Report on pages 90 to 111. Mark Kelly retired and was replaced as CEO
by Darren Waters in May 2023. The highest paid Director received remuneration of £476,000 (2023: £412,000).
During the year, retirement benefits were accruing to two Directors in respect of defined contribution pension schemes (2023: three).
The value of contributions paid to a defined contribution pension scheme in respect of the highest paid Director amounted to £21,000
(2023: £15,000).
During the current year, no share options were exercised by Directors of the Group (2023: 316,184 by two Directors). No options
were exercised by the highest paid Director (2023: nil).
During the year no long-term benefits were issued, nor any termination payments made.
The Group’s policy for consulting with, sharing information with, and encouraging the involvement of employees is discussed on
pages 67 to 76.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2024
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 143
9 SEGMENTAL INFORMATION
The Group organises itself into a number of operating segments that offer different products and services. They are managed
separately because each business requires different technology and marketing strategies. Internal reporting provided to the chief
operating decision-maker, which has been identified as the executive management team including the Chief Executive and the
Chief Financial Officer, reflects this structure.
The Group has aggregated its operating segments into three reported segments, as these business units have similar products,
production processes, types of customer, methods of distribution, regulatory environments, and economic characteristics:
Profiles – extrusion and sale of PVC window and building products to the new and replacement window market across the UK.
This segment includes Vista Panels, S&S Plastics and Eurocell Recycle North
Building Plastics – sale of building plastic materials across the UK
Corporate – represents costs relating to the ultimate Parent Company and includes the assets and related amortisation in respect
of acquired intangible assets.
Inter-segmental sales, which are eliminated on consolidation, are transacted on an arms’ length basis and relate to manufactured
products distributed by the Building Plastics division.
Building
Profiles Plastics Corporate Total
2024 2024 2024 2024
£m £m £m £m
Revenue
Total revenue
209.8
212.3
42 2.1
Inter-segmental revenue
(63.7)
(0.5)
(64.2)
Total revenue from external customers
14 6.1
211.8
357.9
Adjusted EBITDA
33.3
15.7
(0.9)
48.1
Amortisation of intangible assets
(1.3)
(1.3)
Depreciation of property, plant and equipment
(7.5)
(1.3)
(0.8)
(9.6)
Depreciation of right-of-use assets
(6.4)
(7.9)
(0.1)
(14.4)
Adjusted operating profit/(loss)
19.4
6.5
(3.1)
22.8
Non-underlying operating expenses
(4.8)
(1.4)
(6.2)
Operating profit/(loss)
14.6
5.1
(3.1)
16.6
Finance expense
(2.8)
Profit before tax
13.8
Building
Profiles Plastics Corporate Total
2023 2023 2023 2023
£m £m £m £m
Revenue
Total revenue
219.8
210.0
429.8
Inter-segmental revenue
(64.9)
(0.4)
(65.3)
Total revenue from external customers
154.9
209.6
364.5
Adjusted EBITDA
25.5
17. 4
0.2
4 3 .1
Amortisation of intangible assets
(1.7)
(1.7)
Depreciation of property, plant and equipment
(7. 3 )
(1.2)
(0.8)
(9.3)
Depreciation of right-of-use assets
(6.3)
( 7. 3 )
(0.1)
(13.7)
Adjusted operating profit/(loss)
11.9
8.9
(2.4)
18.4
Non-underlying operating expenses
(1.8)
(0.7)
(1.0)
(3.5)
Operating profit/(loss)
10.1
8.2
(3.4)
14.9
Finance expense
(3.2)
Profit before tax
11.7
Eurocell plc Annual Report and Accounts 2024144
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2024
9 SEGMENTAL INFORMATION CONTINUED
Building
Profiles Plastics Corporate Total
2024 2024 2024 2024
£m £m £m £m
Additions to plant, property, equipment and intangible assets
7.1
2.7
0.9
10.7
Segment assets
122.3
84.0
17. 5
223.8
Segment liabilities
(53.2)
(48.9)
(7.2)
(109.3)
Borrowings
(0.5)
Deferred tax liability
(8.6)
Total liabilities
(118.4)
Total net assets
105.4
Building
Profiles Plastics Corporate Total
2023 2023 2023 2023
£m £m £m £m
Additions to plant, property, equipment and intangible assets
6.9
1.5
0.5
8.9
Segment assets
126.9
78.5
18.4
223.8
Segment liabilities
(53.3)
(43.7)
(4.5)
(101.5)
Borrowings
Deferred tax liability
(8.0)
Total liabilities
(109.5)
Total net assets
114.3
Geographical information
Non-current Non-current
Revenue assets Revenue assets
2024 2024 2023 2023
£m £m £m £m
United Kingdom
355.8
129.4
362.5
130.8
Republic of Ireland
1
2.1
2.0
Total
357.9
129.4
364.5
130.8
1 The net book value of non-current assets in the Republic of Ireland was less than £50,000 in both years.
10 FINANCE EXPENSE
2024 2023
£m £m
Finance expense
Bank borrowings
0.7
1.4
Interest on lease liabilities
2.1
1.8
Total finance expense
2.8
3.2
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 145
11 TAXATION
2024 2023
£m £m
Current tax expense
Current tax on profits for the year
3.0
2.0
Adjustments in respect of prior years
(0.3)
(1.1)
Total current tax
2.7
0.9
Deferred tax expense
Origination and reversal of temporary differences
0.4
0.4
Adjustment in respect of prior years
0.2
0.8
Total deferred tax
0.6
1.2
Total tax expense
3.3
2.1
The reasons for the difference between the actual current tax charge for the year and the standard rate of corporation tax in the
United Kingdom applied to profits for the year are as follows:
2024 2023
£m £m
Profit before tax
13.8
11.7
Expected tax charge based on the standard rate of corporation tax in the UK of 25% (2023: 23.5%)
3.4
2.7
Taxation effect of:
Expenses not deductible for tax purposes
0.6
0.4
Patent Box claims
(0.4)
(0.5)
Deferred tax impact of share-based payments
0.4
0.1
Adjustment in respect of prior years
(0.3)
(1.1)
Tax effect of accelerated capital allowances
(1.0)
(0.7)
Current tax expense
2.7
0.9
Eurocell plc Annual Report and Accounts 2024146
11 TAXATION CONTINUED
The reasons for the difference between the total tax charge for the year and the standard rate of corporation tax in the United
Kingdom applied to profits for the year are as follows:
2024 2023
£m £m
Profit before tax
13.8
11.7
Expected tax charge based on the standard rate of corporation tax in the UK of 25% (2023: 23.5%)
3.4
2.7
Taxation effect of:
Expenses not deductible for tax purposes
0.4
0.2
Patent Box claims
(0.4)
(0.5)
Adjustments in respect of prior years
(0.1)
(0.3)
Total tax expense
3.3
2.1
Some expenses incurred, such as certain legal and entertainment costs, are not allowable for tax purposes and are therefore not
deducted from taxable income when calculating the Group’s tax liability.
Capital allowances are tax reliefs for the expenditure the Group makes on fixed assets. The difference between the accounting
treatment of fixed assets for tax and accounting purposes gives rise to temporary difference recognised within deferred tax.
The Group recognises a current tax asset in respect of relief claimed under the Patent Box when the inflow of economic benefits
arising from that asset is virtually certain, deemed to be the submission of a claim to HM Revenue and Customs.
Changes in tax rates and factors affecting the future tax charge
There was no change to the rate of UK corporation tax in the year. The mainstream rate of UK corporation tax increased from 19%
to 25% from April 2023, giving rise to a blended standard rate of 23.5% in 2023.
There are no material uncertain tax provisions.
Tax included in Other Comprehensive Income
The tax charge arising on share-based payments within Other Comprehensive Income is £nil (2023: £nil).
Based on the current investment plans of the Group, and assuming the rates of capital allowances on capital expenditure continue
into the future, the vast majority of the deferred tax liability is expected to unwind over a period of greater than one year.
Tax residency
Eurocell plc and its subsidiaries are all registered in the United Kingdom and are resident in the UK for tax purposes, except as
described below.
The Group has two branches in the Republic of Ireland, with combined annual revenues of £2.1 million (2023: £2.0 million), total assets
of less than £50,000 (2023: less than £50,000) and nine full-time employees (2023: eight full-time employees). For tax purposes,
these two trading locations form a single branch within Eurocell Building Plastics Limited, and therefore any profits generated are subject
to tax in the Republic of Ireland. Profits generated during the year contribute less than 5% of the overall Group profits (2023: less than
5%). The tax charge in relation to the Group’s Republic of Ireland operations in 2024 is €600 (2023: €nil) and tax payments of €600
were made during the year (2023: €nil). The reasons for the difference between the tax charge for the year and the standard rate of
corporation tax in Ireland applied to the profits for the year is due to utilisation of losses brought forward. No deferred tax assets are
recognised on unutilised losses due to the uncertainty of future profits in the Republic of Ireland (2023: none).
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2024
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 147
12 EARNINGS PER SHARE
Basic earnings per share is calculated by dividing the net profit for the year attributable to ordinary shareholders by the weighted
average number of ordinary shares outstanding during the year, excluding treasury shares. Adjusted earnings per share excludes
the impact of non-underlying items.
Diluted earnings per share is calculated by adjusting the earnings and number of shares for the effects of dilutive options. In the event
that a loss is recorded for the period, share options are not considered to have a dilutive effect.
During the year, the Company entered into multiple share buyback programmes totalling £15 million. As at 31 December 2024,
the cash outflow in regard to these schemes totalled £14.5 million (including transactional costs), equivalent of 10,287,011 shares.
2024 2023
£m £m
Profit attributable to ordinary shareholders excluding non-underlying items
15.4
12.3
Profit attributable to ordinary shareholders
10.5
9.6
2024 2023
No. No.
Weighted average number of shares – basic
106,455,702
111, 8 8 5,083
Dilutive impact of share options granted
1,339,708
53,451
Weighted average number of shares – diluted
107,795,410
111, 9 3 8, 5 3 4
2024 2023
Pence Pence
Basic earnings per share 9.8 8.6
Adjusted basic earnings per share
14.4
11.0
Diluted earnings per share
9.7
8.6
Adjusted diluted earnings per share
14.3
11.0
13 DIVIDENDS
2024 2023
£m £m
Dividends paid during the year
Interim dividend for 2024 of 2.2p per share (2023: 2.0p per share)
2.3
2.2
Final dividend for 2023 of 3.5p per share (2022: 7.2p per share)
3.8
8.1
6.1
10.3
Dividends proposed
Final dividend for 2024 of 3.9p per share
4.0
Final dividend for 2023 of 3.5p per share
3.8
4.0
3.8
Eurocell plc Annual Report and Accounts 2024 148
14 PROPERTY, PLANT AND EQUIPMENT
Assets
Freehold Leasehold Plant and Motor under
property improvements machinery vehicles construction Total
£m £m £m £m £m £m
Cost
Balance at 1 January 2023
9.0
6 9.1
1.1
6.0
85.2
Additions
1.7
0.3
6.8
8.8
Disposals
(2.2)
(0.2)
(0.4)
(2.8)
Transfers
4.5
(5.4)
(0.9)
Balance at 31 December 2023
9.0
73.1
1.2
7.0
90.3
Additions
6.4
0.3
3.9
10.6
Disposals
(1.5)
(0.1)
(1.6)
Transfers
1.2
2.3
(3.5)
Balance at 31 December 2024
10.2
80.3
1.4
7.4
99.3
Accumulated depreciation and impairment
Balance at 1 January 2023
1.8
20.8
0.9
23.5
Charge for the year
0.3
8.9
0.1
9.3
Impairment charges
0.2
0.2
Disposals
(2.2)
(0.2)
(2.4)
Transfers
(0.2)
(0.2)
Balance at 31 December 2023
2.1
27.5
0.8
30.4
Charge for the year
0.3
9.0
0.3
9.6
Disposals
(1.1)
(0.1)
(1.2)
Balance at 31 December 2024
2.4
35.4
1.0
38.8
Net book value
At 31 December 2024
7. 8
44.9
0.4
7.4
60.5
At 31 December 2023
6.9
45.6
0.4
7.0
59.9
Included within freehold property is non-depreciable land of £2.3 million (31 December 2023: £2.3 million).
There is no restriction of title, nor equipment pledged as security for liabilities included with property, plant and equipment.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2024
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 149
15 RIGHT-OF-USE ASSETS
Office
Leasehold Motor equipment
improvements vehicles and fixtures Total
£m £m £m £m
Cost
Balance at 1 January 2023
68.4
24.4
92.8
Additions
4.6
4.7
0.3
9.6
Disposals
(2.7)
(4.1)
(6.8)
Balance at 31 December 2023
70.3
25.0
0.3
95.6
Additions
11. 2
5.7
16.9
Disposals
(3.9)
(7.2)
(11.1)
Balance at 31 December 2024
77.6
23.5
0.3
101.4
Accumulated depreciation and impairment
Balance at 1 January 2023
21.7
11.4
3 3 .1
Charge for the year
8.7
4.9
0 .1
13.7
Impairment charges
0.1
0.1
Disposals
(2.8)
(3.6)
(6.4)
Balance at 31 December 2023
27.6
12.8
0.1
40.5
Charge for the year
9.4
5.0
14.4
Impairment charges
3.3
3.3
Disposals
(3.9)
(7.2)
(11.1)
Balance at 31 December 2024
36.4
10.6
0.1
47.1
Net book value
At 31 December 2024
41.2
12.9
0.2
54.3
At 31 December 2023
42.7
12.2
0.2
55.1
Impairments charges of £3.3 million (2023: £0.1 million) relates to the impairment of right-of-use properties, of which £3.2 million has
been classified as non-underlying (see Note 7).
See Note 22 for details of lease liabilities.
Eurocell plc Annual Report and Accounts 2024150
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2024
16 INTANGIBLE ASSETS
Technology- Customer- Marketing-
Software based related related Goodwill Total
£m £m £m £m £m £m
Cost
Balance at 1 January 2023
3.7
1.6
7. 0
6.5
16.6
35.4
Additions
0.1
0.1
Transfers
0.7
0.7
Disposal
(1.0)
(0.1)
(0.2)
(1.3)
Balance at 31 December 2023
3.5
1.5
7.0
6.3
16.6
34.9
Additions
0.1
0.1
Balance at 31 December 2024
3.6
1.5
7.0
6.3
16.6
35.0
Accumulated amortisation
Balance at 1 January 2023
2.0
0.9
6.1
3.7
5.8
18.5
Charge for the year
0.4
0 .1
0.7
0.5
1.7
Disposals
(0.8)
(0 .1)
(0.2)
(1.1)
Balance at 31 December 2023
1.6
0.9
6.8
4.0
5.8
19.1
Charge for the year
0.5
0.1
0.2
0.5
1.3
Balance at 31 December 2024
2.1
1.0
7.0
4.5
5.8
20.4
Net book value
At 31 December 2024
1.5
0.5
1.8
10.8
14.6
At 31 December 2023
1.9
0.6
0.2
2.3
10.8
15.8
Included within customer-related and marketing-related intangible assets are the acquired intangibles in relation to the acquisition of
Vista Panels in 2016, which have a combined carrying value of £0.2 million (2023: £0.4 million) and a remaining amortisation period
of one year.
There are no internally-generated intangible assets.
17 IMPAIRMENT
For the purpose of impairment testing, goodwill is allocated to Cash Generating Units (‘CGUs’) as follows:
2024 2023
£m £m
Eurocell Building Plastics
5.1
5 .1
Eurocell Profiles
3.3
3.3
Vista Panels
2.2
2.2
S&S Plastics
0.2
0.2
10.8
10.8
CGUs are determined with reference to the smallest identifiable groups of assets that generate cash flows independently of other
groups of assets, with reference to the business or product sectors in which they operate and CGUs are smaller than the disclosed
segments. Impairment of goodwill is not considered at an individual branch level (‘Building Plastics: CGU’) as acquired goodwill is not
separately identifiable on that basis.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 151
In January 2023, there was a change to how CGU performance was presented to the chief operating decision-maker which reported
the recycling operations as a separate CGU. At the point this change was made there was no goodwill held in this CGU and an
impairment test was performed and was concluded that no impairment was required.
The recoverable amounts of the CGUs have been determined from ‘value-in-use’ calculations which have been predicated on
discounted pre-tax cash flow projections based on a three-year business plan approved by the Board. These projections are based
on all available information and growth rates do not exceed growth rates achieved in prior periods.
The key assumptions in preparing these forecasts are in line with the Group’s published strategy, which includes continuing to open
new branches, developing new products and increasing the use of recycled materials.
The cash flow forecasts take into consideration the factors in relation to climate change as discussed in the Sustainability Report
section of the Strategic Report on pages 22 to 39. Management has considered the impact of a rise in global temperatures of 2.0
degrees Celsius. In conclusion, the Group believes the impact on cash flows would be broadly neutral, on the basis that any negative
impact of the transition to a low-carbon society would be offset by both the increased recycling of PVC windows and Government
legislation to reduce emissions through the replacement of old windows with newer windows with better thermal qualities (such as
the Future Homes Standard), both long-term drivers of growth for the business. The Group continues to replace and upgrade its
fleet of extruders and vehicles as part of its normal maintenance capex cycle, and therefore does not anticipate any risk of asset
obsolescence or significant additional costs in this scenario.
All of the Group’s CGUs operate principally in the UK Repair, Maintenance and Improvements market, and all are funded through a
combination of retained earnings and the Group’s Revolving Credit Facility. The strategic decision-making timeframe is also consistent
across all CGUs. Consequently, the key assumptions detailed below are applied consistently across each CGU:
2024
2023
Period on which management-approved forecasts are based (years)
3
3
Discount rate (pre-tax)
14%
12%
Profit growth rate in perpetuity
2%
2%
The period on which management-approved forecasts are based is consistent with the Board’s strategic planning timeframe.
The discount rate reflects an estimate of the Group’s pre-tax Weighted Average Cost of Capital, based on past experience and
sector-weighted assumptions. The profit growth rate in perpetuity is consistent with the average annual growth in UK Gross
Domestic Product between 1990 and 2019 (source: Office for National Statistics).
Goodwill is considered to have an indefinite useful life.
The Group assessed the recoverable amount in respect of goodwill for each CGU to be greater than the carrying amount and
therefore no impairment arises. No reasonably possible change in assumptions would result in an impairment for these CGUs.
Sensitivities
The following sales reduction or discount rate increase sensitivities would reduce headroom on each CGU to nil:
2024
2023
Sales
Discount rate
Sales
Discount rate
Eurocell Building Plastics
77%
47%
77%
40%
Eurocell Profiles
71%
41%
74%
37%
Vista Panels
79%
56%
84%
49%
S&S Plastics
24%
14%
31%
16%
Eurocell plc Annual Report and Accounts 2024152
18 INVENTORIES
2024 2023
£m £m
Raw materials
6.8
7. 3
Work in progress
4.4
3.7
Finished goods and goods for resale
36.0
35.7
47. 2
46.7
All inventories are carried at cost less a provision to take account of slow-moving and obsolete items. At 31 December 2024,
the inventory provision amounted to £3.7 million (2023: £3.5 million).
19 TRADE AND OTHER RECEIVABLES
2024 2023
£m £m
Trade receivables
37.7
38.6
Less: provision for impairment of trade receivables
(1.2)
(1.2)
Less: provision for rebates payable
(1.9)
(2.3)
Net trade receivables
34.6
35 .1
Contract assets
2.3
1.9
Prepayments
8.3
7.9
Other receivables
0.6
0.4
Total trade and other receivables
45.8
45.3
Trade receivables are non-interest-bearing and are generally on 30 days’ credit. The fair values of trade and other receivables
classified as financial assets are not materially different to their carrying values.
Contract assets are amortised over the period in which revenue pertaining to those costs is recognised, which on average is four
years. Additions of £1.2 million were recognised during the year (2023: £1.8 million), and amounts amortised against revenue were
£0.8 million (2023: £0.6 million).
The Group applies the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance
for all financial assets. In measuring expected credit losses for trade receivables, receivables have been grouped based on shared
characteristics and days past due. Insured balances are excluded to the extent that no loss would arise in the event of default by the
customer. Contract assets are assessed for impairment on a customer-by-customer basis following the application of the expected
credit losses to the trade receivables.
Expected loss rates are derived based upon the payment profile of sales over a three-year period before 31 December 2024, and
the corresponding credit losses experienced. These rates are then adjusted to reflect current and forward-looking information on
macroeconomic factors affecting the ability of customers to settle receivables, GDP, the rate of unemployment, new housing starts,
interest rates and household disposable income.
The closing loss allowances for trade receivables and contract assets as at 31 December reconcile to the opening loss allowances
as follows:
Trade receivables
Contract assets
2024 2023 2024 2023
£m £m £m £m
At 1 January
1.2
1.8
Charged during the year
0.8
0.5
Released or utilised during the year
(0.7)
(0.4)
Receivables written off during the year as uncollectible
(0.1)
(0.7)
At 31 December
1.2
1.2
Trade receivables and contract assets are written off where there is no reasonable expectation of recovery. Indicators that there is
no reasonable expectation of recovery include, amongst others, the failure of a debtor to engage in a repayment plan with the Group,
and a failure to make contractual payments for a period of greater than 120 days past due.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2024
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 153
Impairment losses on trade receivables are presented as net impairment losses within operating profit. Subsequent recoveries
of amounts previously written off are credited against the same line item.
The rate of expected loss continued to decrease as payment patterns returned to normal following the disruption of the global
pandemic and its after-effects. The rate has now returned to historical levels.
More than 30 More than 60 More than 90 More than 120
Current days past due days past due days past due days past due Total
At 31 December 2024 £m £m £m £m £m £m
Expected loss rate
1%
15%
45%
78%
78%
3%
Gross carrying amount
– trade receivables
35.1
1.5
0.2
0.1
0.8
37.7
Gross carrying amount
– contract assets
2.3
2.3
Loss allowance
0.1
0.2
0.1
0.1
0.7
1.2
More than 30 More than 60 More than 90 More than 120
Current days past due days past due days past due days past due Total
At 31 December 2023 £m £m £m £m £m £m
Expected loss rate
1%
12%
48%
81%
74%
3%
Gross carrying amount
– trade receivables
35.7
1.6
0.4
0.1
0.8
38.6
Gross carrying amount
– contract assets
1.9
1.9
Loss allowance
0.1
0.2
0.2
0 .1
0.6
1.2
20 BORROWINGS
The book value and fair value of borrowings are as follows:
Book value Fair value Book value Fair value
2024 2024 2023 2023
£m £m £m £m
Non-current
Bank borrowings unsecured
0.5
0.5
Total borrowings
0.5
0.5
Borrowings of £1.0 million were drawn down at 31 December 2024 (2023: £nil). The average drawdown on the facility during the year
ended 31 December 2024 was £2.3 million (2023: £12.4 million). Total unamortised costs of £0.5 million as at 31 December 2024 are
presented as a deduction to borrowings. Total unamortised costs of £0.7 million as at 31 December 2023 were reclassified to other
receivables and no borrowings were drawn as at that date.
The bank borrowings outstanding at 31 December 2024 are classified as non-current liabilities as they relate to committed facilities
available to the Group until 2027. The book value and fair value are not considered to be materially different.
In May 2023, the Group completed a one-year extension to its £75 million multi-currency revolving unsecured credit facility, which
now matures in 2027. The key terms of the facility remain unchanged. Following the extension of the facility in 2023, £0.2 million of
costs were capitalised within borrowings and are being released to the Consolidated Statement of Comprehensive Income within
finance expense over the period of the facility.
Interest is charged at an excess over base rate of between 1.5% and 2.5% per annum and is dependent upon the ratio of total net
debt to consolidated EBITDA (on a pre-IFRS 16 basis).
All of the Group’s borrowings are denominated in Sterling. Details of the Company’s banking covenants are given in Note 3.
Eurocell plc Annual Report and Accounts 2024154
20 BORROWINGS CONTINUED
The analysis of repayments on the combined borrowings is as follows:
2024 2023
£m £m
Within one year or repayable on demand
Between one and two years
Between two and five years
(1.0)
(1.0)
21 TRADE AND OTHER PAYABLES
2024 2023
£m £m
Current liabilities
Trade payables
30.8
29.0
Other tax and social security
5.5
6.0
Other payables
0.9
0.8
Accruals and deferred income
8.0
5.8
Total current trade and other payables
45.2
41.6
Book values approximate to fair value at 31 December 2024 and 31 December 2023.
22 LEASE LIABILITIES
2024 2023
£m £m
Lease liabilities
Current
12.5
12.9
Non-current
46.9
45.7
Total discounted lease liabilities at 31 December
59.4
58.6
2024 2023
£m £m
Maturity analysis
— Less than one year
14.2
14.4
— One to five years
36.3
34.2
— More than five years
15.6
15.6
Total undiscounted lease liabilities at 31 December
66.1
64.2
2024 2023
£m £m
Finance expense
Interest on lease liabilities
2.1
1.8
See Note 15 for details of right-of-use assets.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2024
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 155
23 PROVISIONS
Dilapidations and
environmental Warranty
provisions provisions Total
£m £m £m
At 1 January 2023
1.2
1.2
Charged to Statement of Comprehensive Income
0.1
0.1
Utilised
At 31 December 2023
1.3
1.3
Charged to Statement of Comprehensive Income
0.4
0.4
Utilised
At 31 December 2024
1.7
1.7
Current
0.4
0.4
Non-current
1.3
1.3
At 31 December 2024
1.7
1.7
Dilapidations and environmental provisions
Under property lease agreements, the Group has obligations to maintain all properties to the standard prevailed at the inception of
the respective leases. The provision represents the Directors best estimate of the costs associated with this obligation by applying
historical information based on past events to estimate a cost per sq ft for individual properties and applying a risk-free rate to
discount the future cash flows.
The timing of the utilisation of the provision is variable dependent on the lease expiry or predicted future dates of the properties
concerned, which vary between one and ten years. Based on the lease expiry or predicted date, 26% of the provision (2023:
13%) would be utilised in less than one year, however, we predominately remain in existing locations with refurbishments carried
out. Based on our business strategy, we only intend to exit or relocate a minimal number of branches during 2025, therefore,
we anticipate the utilisation of the provision to be c.£0.1 million in the short term.
Warranty provisions
The Group makes provision to cover known potential warranty issues. The current provision is in relation to sales of garden
rooms and extensions, and represents the Directors’ best estimate of the costs associated with this obligation. The provision
at 31 December 2024 is £27,000 (2023: £nil).
The timing of the utilisation is variable depending on the circumstances of each individual claim under warranty.
24 DEFERRED TAX
The movement in the net deferred tax liability is as follows:
2024 2023
£m £m
At 1 January
(8.0)
(6.8)
Charged to Statement of Comprehensive Income
(0.6)
(1.2)
At 31 December
(8.6)
(8.0)
Deferred tax assets have been recognised in respect of all tax losses and other temporary differences giving rise to deferred tax
assets where the Directors believe it is probable that these assets will be recovered. There are no unrecognised deferred tax assets.
The vast majority of the deferred tax liability is expected to unwind over a period of greater than one year.
Eurocell plc Annual Report and Accounts 2024156
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2024
24 DEFERRED TAX CONTINUED
The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction as permitted by
IAS 12) during the year, together with amounts recognised in the Consolidated Statement of Comprehensive Income and amounts
recognised in Other Comprehensive Income are as follows:
Statement of
Comprehensive
Asset Liability Net Income Equity
2024 2024 2024 2024 2024
£m £m £m £m £m
Accelerated capital allowances/intangible fixed assets
(9.4)
(9.4)
(0.9)
Other temporary differences
0.8
0.8
0.3
Net tax assets/(liabilities)
0.8
(9.4)
(8.6)
(0.6)
Statement of
Comprehensive
Asset Liability Net Income Equity
2023 2023 2023 2023 2023
£m £m £m £m £m
Accelerated capital allowances/intangible fixed assets
(8.5)
(8.5)
(1.1)
Other temporary differences
0.5
0.5
( 0.1)
Net tax assets/(liabilities)
0.5
(8.5)
(8.0)
(1.2)
Amounts within Other Comprehensive Income due to be settled in greater than one year are not material and therefore no further
disclosure has been provided. Other temporary differences relate to the tax impact of share-based payment transactions expected
to reverse within one to three years and tax losses deemed to be recoverable in future periods.
Based on the current investment plans of the Group, and assuming the rates of capital allowances on capital expenditure continue
into the future, the vast majority of the deferred tax liability is expected to unwind over a period of greater than one year.
25 SHARE CAPITAL, SHARE PREMIUM ACCOUNT, TREASURY SHARES AND SHARE BUYBACK
Allotted, called up and fully paid
2024 2023
Number Number
Ordinary shares of £0.001 each
10
3,15
0,173
112,0
9 5,18 4
2024 2023
£m £m
Ordinary shares of £0.001 each
0.1
0.1
Share premium account
22.2
22.2
As at 31 December 2024, there were 176,280,173 shares authorised for issue (2023: 186,825,184). The ordinary shares carry the rights
to attend and vote at general meetings, the right to receive payment in respect of dividends declared and the right to participate in the
distribution of capital. The ordinary shares are not redeemable.
During the year, the Company entered into multiple share buyback programmes totalling £15 million. As at 31 December 2024,
the cash outflow in regard to these schemes totalled £14.5 million (including transactional costs), equivalent of 10,287,011 shares.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 157
Treasury shares
Number of shares
£m
Balance at 1 January 2023
Acquisition of shares
(650,000)
(0.7)
Deferred shares issued under the DSP scheme
229,901
0.2
Shares issued under the PSP scheme
367,0 05
0.4
Balance at 31 December 2023
(53,094)
(0.1)
Acquisition of shares
(1,342,000)
(1.9)
Deferred shares issued under the DSP scheme
31,637
Shares issued under the PSP scheme
7,671
Balance at 31 December 2024
(1,355,786)
(2.0)
Where any group company purchases the Company’s equity instruments, the consideration paid, including any directly attributable
incremental costs (net of income taxes), is deducted from equity as treasury shares until the shares are cancelled or reissued. Where shares
are subsequently reissued, any consideration received, net of any directly attributable incremental transaction costs and the related income
tax effects, is included in equity. Of the 1,355,786 treasury shares at 31 December 2024,13,786 were held by the Employees Benefit Trust.
The Group issued no new shares (2023: no new shares) in respect of its Save As You Earn sharesave scheme, in the process receiving
consideration from employees of £nil (2023: £nil). The consideration received above the nominal value of the shares issued has been
recorded as share premium.
During the year, no new shares (2023: nil) were issued in respect of share-based payment transactions for Directors and none
(2023: none) were issued in respect of share-based payment transactions for other key management personnel.
The 2023 and 2024 shares issued in respect of share-based payment transactions were all issued from treasury shares.
26 SHARE-BASED PAYMENTS
The Group enters into equity-settled payment transactions with its employees. For the year ended 31 December 2024, the charge was
£1.5 million (2023: £0.8 million). A corresponding credit to equity is recognised in the share-based payment reserve. On exercise of
options, balances are removed from the share-based payment reserve with corresponding entries made to share premium, retained
earnings and cash. The balance on the share-based payment reserve at 31 December 2024 was £2.3 million (2023: £0.9 million).
26(a) Employee Save As You Earn Scheme
Each year, all employees have the right to participate in a Save As You Earn (‘SAYE’) scheme. Employees may make monthly
contributions of up to £500, the proceeds being aggregated and then used to purchase ordinary shares at the end of the three-year
vesting period. The cost to the participants is set at the inception of the scheme, with the balance being funded by the Company.
Typically, participants are offered a discount on the share price at the date of issuance.
Set out below are summaries of options granted under the plan:
2024
2023
Average Average
exercise price per Number exercise price Number
share option of options per share option of options
£ No. £ No.
As at 1 January
1.317
2,598,526
1.758
1,
8 9 0,10
2
Granted during the year
0.924
2,682,692
1.10 3
2,151,517
Exercised during the year
1.103
( 7,671)
Forfeited during the year
1.334
(1,807,507)
1.576
(1,443,093)
As at 31 December
1.005
3,466,040
1.317
2,598,526
Vested and exercisable at 31 December
There were 7,671 options exercised during the year ended 31 December 2024 (2023: nil).
Eurocell plc Annual Report and Accounts 2024158
26 SHARE-BASED PAYMENTS CONTINUED
26(a) Employee Save As You Earn Scheme continued
Share options outstanding at the end of the year have the following expiry dates and exercise prices:
Exercise 31 December 31 December
price 2024 2023
Expiry date £ No. No.
1 June 2020
1 June 2023
1.720
297,220
1 June 2021
1 June 2024
1.832
264,704
1 June 2022
1 June 2025
1.720
145,976
292,261
1 June 2023
1 June 2026
1.10 3
910,668
1,744, 341
1 June 2024
1 June 2027
0.924
2,409,396
As at 31 December
3,466,040
2,598,526
Weighted average contractual life of options outstanding at end of year
2.07 years
1.82 years
Fair value of options granted
The assessed fair value at grant date of options granted during the year ended 31 December 2024 was £0.40 per option
(2023: £0.21 per option). The fair value at the grant date is determined using a form of the Black–Scholes model.
The model inputs for options granted during the year end 31 December 2024 included:
2024
Options are granted for the consideration set at the inception of the scheme
Exercise price
0.924
Grant date
19 April 2024
Expiry date
31 May 2027
Share price at grant date
1.35
Expected price volatility of the Company’s shares
20.0%
Expected dividend yield
4.0%
Risk-free interest rate
3.9%
The expected price volatility is based on the historical volatility (based on the remaining life of the options), adjusted for any expected
changes to future volatility due to publicly available information.
26(b) Deferred Share Plan
Annual Bonus Plan outcomes can be paid in a mix of cash and deferred shares granted under the Company’s Deferred Share Plan
(‘DSP’), following the determination of achievement against performance measures and targets. Performance measures applied
may be financial or non-financial and corporate, divisional or individual and in such proportions as the Remuneration Committee
considers appropriate. The maximum level of Annual Bonus Plan outcomes is 100% of base salary per annum for the duration of this
policy. Awards under the DSP are deferred for such a period as the Remuneration Committee selects at grant, which will normally be
less than (but may be longer than) three years and are subject to continued employment. The options vest in full, provided that the
scheme participants are deemed to be good leavers, and are settled through the issuance of treasury shares.
The following table shows the deferred shares granted and outstanding at the beginning and end of the reporting period:
2024 2023
No. No.
As at 1 January
1,243,941
355,765
Granted during the year
1,254,655
Exercised during the year
(45,492)
(204,769)
Forfeited during the year
(70,640)
(161,710)
As at 31 December
1,127,8 09
1,243,941
Vested and exercisable at 31 December
The weighted average share price at the date of exercise of options exercised during the year ended 31 December 2024 was £1.35
(2023: £1.09).
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2024
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 159
Share options outstanding at the end of the year have the following expiry dates and exercise prices:
Exercise 31 December 31 December
price 2024 2023
Expiry date £ No. No.
30 June 2022
30 June 2025
0.001
73,338
73,338
3 April 2023
3 April 2025
0.001
15,681
15,681
3 April 2023
3 April 2026
0.001
552,440
668,572
11 April 2023
11 April 2025
0.001
410,447
410,447
11 April 2023
11 April 2026
0.001
8,227
8,227
14 September 2023
5 September 2025
0.001
33,838
33,838
14 September 2023
1 January 2026
0.001
33,838
33,838
As at 31 December
1,127,8 09
1,243,941
Weighted average contractual life of options outstanding at end of year
0.8 years
1.84 years
Fair value of options granted
The fair value at the grant date is determined using a form of the Black–Scholes model in line with inputs detailed in the above table.
No DSP options were granted in 2024 (2023: 1,254,655 with 84,052 subsequently lapsing before the end of the year). As no DSP
options were granted in the year, the assessed fair value at grant date of the rights granted during the year ended 31 December 2024
was £nil per option (2023: £1.21 per option).
26(c) Long-Term Incentive Plan (‘PSP)
Awards under the PSP take the form of nil-cost options which vest to the extent performance conditions are satisfied over a period of
three years. The share award is based on a percentage of salary, a proportion of the maximum will vest based on performance targets
of which Earnings per Share equates to two-thirds of the award and (for options granted before 2021) cash flow one-third of the
award. For options granted in 2021 and thereafter, the cash flow target has been replaced with Return on Capital Employed.
Vested awards are settled through the issuance of treasury shares, and the PSP allows for awards over shares with a maximum value
of 150% of base salary per financial year.
The following table shows the share options granted and outstanding at the beginning and end of the reporting period:
2024 2023
No. No.
As at 1 January
2,262,457
2,509,646
Granted during the year
1,948,389
794,710
Exercised during the year
(316,184)
Forfeited during the year
(8 42 ,147)
(725,715)
As at 31 December
3,368,699
2,262,457
Vested and exercisable at 31 December
Share options outstanding at the end of the year have the following expiry dates and exercise prices:
Exercise 31 December 31 December
price 2024 2023
Expiry date £ No. No.
22 April 2021
21 April 2024
0.000
610,900
21 October 2021
11 October 2024
0.000
7,78
2
13 April 2022
13 April 2025
0.000
621,805
711,476
11 October 2022
11 October 2025
0.000
137,
58 9
137, 5 8 9
11 April 2023
11 April 2026
0.000
794,710
794,710
10 April 2024
10 April 2027
0.000
1,755,258
17 October 2024
17 October 2027
0.000
59,337
As at 31 December
3,368,699
2,262,457
Weighted average contractual life of options outstanding at end of year
1.62 years
1.4 years
Eurocell plc Annual Report and Accounts 2024160
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2024
26 SHARE-BASED PAYMENTS CONTINUED
26(c) Long-Term Incentive Plan (‘PSP) continued
Fair value of options granted
The fair value at the grant date is determined using a form of the Black–Scholes model.
The model inputs for options granted during the year end 31 December 2024 included:
2024
Tranche 1
Tranche 2
Options are granted for the consideration set at the inception of the scheme
Exercise price
0.001
0.001
Grant date
10 April 2024
17 October 2024
Expiry date
10 April 2027
17 October 2027
Share price at grant date
1.322
1.740
Expected price volatility of the Company’s shares
20.0%
20.0%
Expected dividend yield
4.0%
4.0%
Risk-free interest rate
3.9%
3.9%
The expected price volatility is based on the historical volatility (based on the remaining life of the options), adjusted for any expected
changes to future volatility due to publicly available information.
The assessed fair value at grant date of the rights granted during the year ended 31 December 2024 were £1.17 and £1.54 per
option, a weighted average of £1.18 (2023: £1.17). The closing share price on the 31 December 2024 was £1.71 (2023: £1.31).
26(d) Expenses arising from share-based payment transactions
The total charge arising from share-based payment transactions recognised during the period as part of employee benefit expense
was as follows:
2024 2023
£m £m
Options issued under SAYE scheme
0.2
0.2
Deferred shares issued under the DSP scheme
0.6
0.3
Shares issued under the PSP scheme
0.7
0.3
1.5
0.8
27 CONTINGENT ASSETS AND LIABILITIES
The Group has entered into a cross-guarantee arrangement to cover the bank borrowings of all other Group companies in the event
of default. As at 31 December 2024, the bank borrowings were £1.0 million (2023: £nil).
The Group had no other material contingent assets or liabilities (31 December 2023: £nil).
28 CAPITAL COMMITMENTS
The Group had capital commitments relating to property, plant and equipment of £3.3 million at the balance sheet date (2023: £1.9 million).
29 RETIREMENT BENEFITS
The Group operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the Group
in an independently administered fund. The pension cost represents contributions payable by the Group to the fund and amounted
to £2.7 million (2023: £2.7 million). Contributions of £0.5 million were due to the scheme at 31 December 2024 (2023: £0.4 million).
30 RELATED PARTY TRANSACTIONS
The Group’s subsidiary undertakings are detailed in Note 37. The Group has taken advantage of the exemption from disclosing
transactions with wholly-owned subsidiaries.
Transactions with key management personnel
Key management personnel are those persons having authority and responsibility for planning, directing and controlling the activities
of the Company, which is considered to be the Directors of the Company. The remuneration of key management personnel of the
Group is disclosed on pages 90 to 111.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 161
Other related party transactions
Kellmann Recruitment Limited is controlled by T Kelly, a close family member of M Kelly who was a Director of Eurocell plc until
11 May 2023. The fees paid to Kellmann Recruitment Limited relate to recruitment services, and are agreed on an arms’ length basis,
at rates that are consistent with other similar suppliers of recruitment services to the Group.
The following amounts were paid to Kellmann Recruitment Limited for services provided during the periods below, up to 11 May 2023:
2024 2023
£000 £000
Kellmann Recruitment Limited – recruitment services
103
There were no outstanding balances as at 31 December 2023 or 2024.
31 RECONCILIATION OF PROFIT AFTER TAX TO CASH GENERATED FROM OPERATIONS
2024 2023
£m £m
Profit after tax
1
10.5
9.6
Taxation (Note 11)
3.3
2.1
Finance expense (Note 10)
2.8
3.2
Operating profit
16.6
14.9
Adjustments for:
Depreciation of property, plant and equipment (Note 14)
9.6
9.3
Depreciation of right-of-use assets (Note 15)
14.4
13.7
Amortisation of intangible assets (Note 16)
1.3
1.7
Impairment of tangible and right-of-use assets
3.2
0.3
Loss on disposal of property, plant and equipment
0.4
Share-based payments
1.5
0.8
(Increase)/decrease in inventories
(0.5)
13.2
(Increase)/decrease in trade and other receivables
(3.4)
6.0
Increase/(decrease) in trade and other payables
3.7
(5.8)
Increase in provisions
0.4
0.1
Cash generated from operations
47. 2
54.2
1 Profit after tax for 2023 includes other income in relation to amounts received under the Group’s cyber insurance policy, net of excess paid of £0.4 million, in respect
of the business interruption to the Group’s continuing trading activities as a result of a cyber incident in July and August 2022.
Eurocell plc Annual Report and Accounts 2024162
32 RECONCILIATION OF NET DEBT
1 January Non-cash 31 December
2024 Cash flows New leases
movements
1
2024
£m £m £m £m £m
Cash and cash equivalents
0.4
0.4
Bank overdrafts
(3.0)
(3.0)
Lease liabilities
(58.6)
16.5
(16.9)
(0.4)
(59.4)
Borrowings
(1.0)
0.5
(0.5)
Total
(58.2)
12.5
(16.9)
0.1
(62.5)
1 January Non-cash 31 December
2023 Cash flows New leases
movements
1
2023
£m £m £m £m £m
Cash and cash equivalents
5.1
(4.7)
0.4
Deferred consideration
0.8
(0.8)
Lease liabilities
(63.7)
15.6
(9.6)
(0.9)
(58.6)
Borrowings
(20.3)
21.0
(0.7)
Total
( 78.1)
31.1
(9.6)
(1.6)
(58.2)
1 Non-cash movements relate to the amortisation of arrangement fees in respect of the Group’s borrowings and finance charges accrued on leases.
Current Current Non-current
assets liabilities liabilities Total
31 December 2024 £m £m £m £m
Cash and cash equivalents
0.4
0.4
Bank overdrafts
(3.0)
(3.0)
Lease liabilities
(12.5)
(46.9)
(59.4)
Borrowings
(0.5)
(0.5)
Total
0.4
(15.5)
(47.4)
(62.5)
Current Current Non-current
assets liabilities liabilities Total
31 December 2023 £m £m £m £m
Cash and cash equivalents
0.4
0.4
Lease liabilities
(12.9)
(45.7)
(58.6)
Total
0.4
(12.9)
(45.7)
(58.2)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2024
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 163
33 EVENTS AFTER THE BALANCE SHEET DATE
In March 2025 the Group completed the acquisition of Alunet for consideration of £29 million on a debt/cash-free basis, comprising
an initial payment of £22 million and deferred consideration of approximately £7 million payable in four annual instalments beginning
in 2026.
Additional contingent consideration of up to £6m may become payable, subject to an earnout mechanism, in four annual instalments
beginning in 2026, based upon the EBITDA of Alunet in the preceding calendar year. The maximum of £6 million, if achieved, would
result in a total consideration of £35 million.
Approximately £1 million of the initial consideration is in the form of ordinary shares in Eurocell plc and satisfied out of shares held
in treasury, with the remainder payable in cash, funded from the Group’s existing £75 million revolving credit facility.
Also, on 19 March 2025, the Group approved a further share buyback programme of up to £5 million, to begin immediately.
Eurocell plc Annual Report and Accounts 2024164
COMPANY STATEMENT OF FINANCIAL POSITION
As at 31 December 2024
Note
2024
£m
2023
£m
Assets
Non-current assets
Investments 37 2 0.1 18.0
Total non-current assets 20.1 18.0
Current assets
Trade and other receivables 38 44.0 30.1
Deferred tax 39 0.6 0.2
Cash and cash equivalents 0 .1
Total current assets 44.6 30.4
Total assets 64.7 48.4
Liabilities
Current liabilities
Trade and other payables 40 (0.4) ( 0.1)
Total current liabilities (0.4) ( 0.1)
Non-current liabilities
Borrowings 41 (0.5)
Total non-current liabilities (0.5)
Total liabilities (0.9) ( 0.1)
Net assets 63.8 48.3
Issued capital and reserves attributable to owners of the Company
Share capital 25 0.1 0.1
Share premium account 22.2 22.2
Treasury shares 25 (2.0) (0.1)
Share-based payment reserve 2.3 1.1
Share buyback reserve
Retained earnings 41.2 25.0
Total equity 63.8 48.3
A separate Statement of Comprehensive Income for the Company is not presented, in accordance with Section 408 of the
Companies Act 2006. The Company recognised a profit of £34.3 million in the year (2023: profit of £3.7 million), including dividend
income received from Group companies of £34.0 million (2023: £5.3 million).
The Financial Statements on pages 164 to 172 were approved and authorised for issue by the Board of Directors on 19 March 2025
and were signed on its behalf by:
Darren Waters Michael Scott
Chief Executive Chief Financial Officer
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 165
COMPANY STATEMENT OF CHANGES IN EQUITY
For the year ended 31 December 2024
Share
capital
£m
Share
premium
account
£m
Treasury
shares
£m
Share-based
payment
reserve
£m
Share
buyback
reserve
£m
Retained
earnings
£m
Total
equity
£m
Balance at 1 January 2024 0.1 22.2 (0.1) 1.1 25.0 48.3
Comprehensive income for the year
Profit for the year 34.3 34.3
Total comprehensive income
for the year 34.3 34.3
Contributions by and
distributions to owners
Exercise of share options (0.1) (0.2) (0.3)
Share-based payments 1.3 0.8 2 .1
Purchase of own shares (1.9) (12.4) (0.2) (14.5)
Cancellation of shares 12.4 (12.4)
Dividends paid (6.1) (6.1)
Total transactions with owners
recognised directly in equity (1.9) 1.2 (18.1) (18.8)
Balance at 31 December 2024 0.1 22.2 (2.0) 2.3 41.2 63.8
Share
capital
£m
Share
premium
account
£m
Treasury
shares
£m
Share-based
payment
reserve
£m
Share
buyback
reserve
£m
Retained
earnings
£m
Total
equity
£m
Balance at 1 January 2023 0.1 22.2 0.9 31.4 54.6
Comprehensive income for the year
Profit for the year 3.7 3.7
Total comprehensive income
for the year 3.7 3.7
Contributions by and
distributions to owners
Exercise of share options 0.6 (0.8) 0.2
Share-based payments 1.0 1.0
Purchase of own shares (0.7) (0.7)
Dividends paid (10.3) (10.3)
Total transactions with owners
recognised directly in equity ( 0.1) 0.2 (10.1) (10.0)
Balance at 31 December 2023 0 .1 22.2 ( 0.1) 1.1 25.0 48.3
Eurocell plc Annual Report and Accounts 2024166
NOTES TO THE COMPANY FINANCIAL STATEMENTS
For the year ended 31 December 2024
34 ACCOUNTING POLICIES (COMPANY)
Corporate information
Eurocell plc (the ‘Company’) is a publicly listed company limited by shares and is incorporated and domiciled in England, United
Kingdom. The registered office is located in England, at the following address: Eurocell Head Office and Distribution Centre,
High View Road, South Normanton, Alfreton, Derbyshire, DE55 2DT.
The Company is principally engaged as a holding company for its subsidiaries which are engaged in the extrusion of PVC window
and building products to the new and replacement window market and the sale of building materials across the UK.
Basis of preparation
The principal accounting policies adopted in the preparation of the Financial Statements are set out below. The policies have been
consistently applied to all the years presented, unless otherwise stated.
The Company has adequate resources to continue in operational existence for the foreseeable future and, as a result of this,
the going concern basis has been adopted in preparing the Financial Statements (see below).
These Financial Statements have been prepared in accordance with Financial Reporting Standard 101, Reduced Disclosure
Framework in conformity with the requirements of the Companies Act 2006 (‘FRS 101’) and the applicable legal requirements
of the Companies Act 2006.
These Financial Statements have been prepared under the historical cost convention in accordance with FRS 101 and the
Companies Act 2006.
Going concern
The position of the Company mirrors that of the Eurocell Group. The Eurocell Group funds its activities through a £75 million Revolving
Credit Facility, provided by Barclays, NatWest and Bank of Ireland, which matures in May 2027. The facility includes two key financial
covenants, which are tested at 30 June and 31 December each year on a pre-IFRS 16 basis. These are that net debt should not
exceed three times adjusted EBITDA (Leverage), and that adjusted EBITDA should be at least four times the interest charge on the
debt (Interest Cover). Adjusted EBITDA is defined as operating profit before depreciation, amortisation and non-underlying items.
See alternative performance measures (see page 136).
No covenants were breached during the year ended 31 December 2024. For the next measurement period, being 30 June 2025,
and going forward, the Group expects to comply with its covenants.
In assessing going concern, the Directors have considered financial projections for the period to December 2026, which is consistent
with the Board’s strategic planning horizons. These forecasts have been compiled based on the best estimates of the Group’s
commercial and operational teams. This includes a severe but plausible ’Downside’ scenario, which reflects demand for the Group’s
products being severely weakened.
In all scenarios tested, including sensitivities reducing sales forecasts to 10% below management’s estimates for the period 2025–26,
key raw material prices increasing by 33% over that period and both scenarios combined. The Group operates with significant headroom
on its RCF facility and remains compliant with its original covenants.
After reviewing the Group’s projected financial performance and financing arrangements, the Directors consider that the Group
has adequate resources to continue operating and that it is therefore appropriate to continue to adopt the going concern basis
in preparing these Financial Statements.
The going concern assessment performed is intrinsically linked to the Group’s financing arrangements and therefore letters of support
have been provided from Eurocell plc to a number of Group companies, providing support over that individual Company’s future cash
flows in the period. This letter covers the period up to 31 December 2026.
Changes in accounting policies and disclosures applicable to the Company
The Company adopted no new accounting standards in the year. See Note 1 for more details.
Investments in subsidiary undertakings
Investments in subsidiaries are stated at cost less provision for impairment. Eurocell plc provides letters of Group support to its
subsidiary entities where required.
Financial assets
The Company’s financial assets comprise trade and other receivables and cash and cash equivalents in the balance sheet. The Company
records all of its financial assets at amortised cost and has not classified any of its financial assets as fair value through profit and loss
or other comprehensive income.
Financial assets are non-derivative assets with fixed or determinable payments that are not quoted in an active market. They arise
principally through the provision of funding to Group companies, but also incorporate other types of contractual monetary asset.
They are initially recognised at fair value plus transaction costs that are directly attributable to their acquisition or issue and are
subsequently carried at amortised cost using the effective interest rate method, less provision for impairment.
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 167
The Company applies the simplified approach to measuring expected credit losses, if the risk is deemed material, which uses
a lifetime expected loss allowance for intra-group receivables.
Expected loss rates are derived based upon the payment profile of Group companies over a three-year period up to the reporting
date, and the corresponding credit losses experienced. These rates are then adjusted to reflect current and forward-looking
information on macroeconomic factors affecting the ability of Group companies to settle receivables, including GDP, the rate of
unemployment, new housing starts, interest rates and household disposable income. Where the adjusted loss rates are different from
the original estimate, there is an impact on the carrying value of amounts owed by Group undertakings and the amount credited or
charged on a net basis to operating expenses within the Statement of Comprehensive Income.
While cash and cash equivalents are also subject to the impairment requirements of IFRS 9, the identified impairment loss was immaterial.
Financial liabilities
The Company classifies its financial liabilities as other financial liabilities which include the following items:
Bank borrowings which are initially recognised at fair value net of any transaction costs directly attributable to the issue of the
instrument. Such interest-bearing liabilities are subsequently measured at amortised cost using the effective interest rate method,
which ensures that any interest expense over the period to repayment is at a constant rate on the balance of the liability carried
in the balance sheet. Further information is provided in Note 3
Trade payables and other short-term monetary liabilities, which are initially recognised at fair value and subsequently carried
at amortised cost using the effective interest method.
Deferred taxation
Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the balance sheet differs from
its tax base, except for differences arising on:
the initial recognition of goodwill;
the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction
affects neither accounting nor taxable profit; and
investments in subsidiaries and jointly controlled entities where the Company is able to control the timing of the reversal of the
difference and it is probable that the difference will not reverse in the foreseeable future.
Recognition of deferred tax assets is restricted to those instances where it is probable that taxable profit will be available against
which the difference can be utilised.
The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the reporting
date and are expected to apply when the deferred tax liabilities/(assets) are settled/(recovered).
Deferred tax assets and liabilities are offset when the Company has a legally enforceable right to offset current tax assets and liabilities
and the deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:
the same taxable Group company; or
different Group entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and
settle the liabilities simultaneously, in each future period in which significant amounts of deferred tax assets or liabilities are expected
to be settled or recovered.
Share capital
The Company’s ordinary shares are classified as equity instruments.
Treasury shares
Treasury shares are held by the Company and Company’s Employee Benefit Trust for the purpose of satisfying awards under the
Group’s various share-based payment schemes.
The Employee Benefit Trust transactions are incorporated in accordance with Note 1. Shares are acquired from the market and are
held in treasury until such time as they are issued to share scheme participants. Any shares not yet issued to employees at the end
of the reporting period are shown as treasury shares in the Financial Statements. Shares issued to employees are recognised on a
first-in first-out basis. Under the terms of the trust deed, the Group is required to provide the Trust with the necessary funding for the
acquisition of the shares.
Dividends
Dividends are recognised when they become legally payable. In the case of interim dividends to equity shareholders, this is when
paid. In the case of final dividends, this is when approved by the shareholders at the Annual General Meeting.
Further information regarding dividends is provided in Note 13.
Eurocell plc Annual Report and Accounts 2024168
34 ACCOUNTING POLICIES (COMPANY) CONTINUED
FRS 101 exemptions
The following exemptions from the requirements of IFRS have been applied in the preparation of the Company Financial Statements,
in accordance with FRS 101:
Paragraphs 45(b) and 46 to 52 of IFRS 2, Share-based Payment (details of the number and weighted-average exercise prices of
share options, and how the fair value of goods or services received was determined).
Paragraph 38 of IAS 1, Presentation of Financial Statements, comparative information requirements in respect of paragraph 79(a)
(iv) of IAS 1;
paragraph 73(e) of IAS 16 Property, Plant and Equipment; and
paragraph 118(e) of IAS 38 Intangible Assets (reconciliations between the carrying amount at the beginning and end of the period).
The following paragraphs of IAS 1, Presentation of Financial Statements:
10(d), (statement of cash flows);
10(f) (a statement of financial position as at the beginning of the preceding period when an entity applies an accounting policy
retrospectively or makes a retrospective restatement of items in its Financial Statements, or when it reclassifies items in its Financial
Statements);
16 (statement of compliance with all IFRS);
38A (requirement for minimum of two primary statements, including cash flow statements);
38B-D (additional comparative information);
40A-D (requirements for a third statement of financial position);
111 (cash flow statement information); and
134-136 (capital management disclosures).
Paragraph 30 and 31 of IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors (requirement for the disclosure
of information when an entity has not applied a new IFRS that has been issued but is not yet effective).
Paragraph 17 and 18A of IAS 24, Related Party Disclosures (key management compensation).
The requirements in IFRS 7 Financial Instruments: Disclosures.
The requirements in IAS 24, Related Party Disclosures to disclose related party transactions entered into between two or more
members of a group.
35 CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS
The Company makes certain estimates and judgements regarding the future. Estimates and judgements are continually evaluated
based on historical experience and other factors, including expectations of future events, that are believed to be reasonable under
the circumstances. In the future, actual experience may differ from these estimates and judgements. There are no estimates and
judgements that are considered to have a significant risk of causing material adjustment to the carrying amounts of assets and
liabilities within the next financial year.
NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2024
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 169
36 EMPLOYEE BENEFITS EXPENSE
2024
£m
2023
£m
Staff costs (including Directors) comprise:
Wages and salaries 0.4 0.4
Social security costs 0.1 0.1
0.5 0.5
The average number of monthly employees was six (2023: six), all of whom are Directors of the Company.
Key management personnel compensation and Directors’ remuneration
Key management personnel are those persons having authority and responsibility for planning, directing and controlling the activities
of the Company, which is considered to be the Directors of the Company.
2024
£m
2023
£m
Emoluments 1.3 1.4
Share-based payments 0.5
Pension and other post-employment benefit costs 0.1
1.3 2.0
The emoluments are paid by Eurocell Group Limited. Directors’ remuneration is set out in the Remuneration Report on pages 90 to 111.
Mark Kelly retired and was replaced as Chief Executive by Darren Waters in May 2023.
The highest paid Director received remuneration of £476,000 (2023: £412,000).
During the year, retirement benefits were accruing to two Directors in respect of defined contribution pension schemes (2023: three).
The value of contributions paid to a defined contribution pension scheme in respect of the highest paid Director amounted to £21,000
(2023: £15,000).
During the current year, no share options were exercised by Directors of the Company (2023: 316,184 by two Directors). No options
were exercised by the highest paid Director (2023: nil). No other shares were issued to Directors of the Company in either period.
Eurocell plc Annual Report and Accounts 2024170
37 INVESTMENTS
Cost
Investments
insubsidiary
undertakings
£m
Capital
contribution
to subsidiary
companies
£m
Total
£m
At 31 December 2023 17. 8 0.2 18.0
Addition 2.1 2.1
At 31 December 2024 17. 8 2.3 20.1
Capital contribution to subsidiary companies reflects the fair value movement of share-based payments issued by the Company
to employees who have provided services to subsidiary undertakings.
The subsidiaries of Eurocell plc, all of which have been incorporated in the United Kingdom, are included in these Consolidated
Financial Statements, as follows:
Holding (and voting rights)
Name Principal activity 2024 2023
Eurocell Holdings Limited* Holding company 100% 100%
Eurocell Group Limited Holding company 100% 100%
Eurocell Building Plastics Limited Sale of building plastic materials 100% 100%
Eurocell Profiles Limited Manufacture and sale of building plastic materials 100% 100%
Vista Panels Limited Manufacture and sale of doors 100% 100%
Ecoplas Limited** Recycler of PVC windows 100% 95%
Security Hardware Limited*** Dissolved 100%
Kent Building Plastics Limited Dormant 100% 100%
Trimseal Limited Dormant 100% 100%
S&S Plastics Limited Dormant 100% 100%
Fairbrook Group Limited Dormant 100% 100%
Fairbrook Limited Dormant 100% 100%
Fairbrook Holdings Limited Dormant 100% 100%
Eurocell Window Systems Limited Dormant 100% 100%
Eurocell Plastics Limited Dormant 100% 100%
Cavalok Building Products Limited Dormant 100% 100%
Merritt Plastics Limited Dormant 100% 100%
Merritt Engineering Limited Dormant 100% 100%
Deeplas Limited Dormant 100% 100%
Deeplas Building Plastics Limited Dormant 100% 100%
Ampco 113 Limited Dormant 100% 100%
* Directly held by Eurocell plc.
** On 22 April 2024, the Ecoplas Earnout on acquisition was settled resulting in the purchase of the remaining 5% shareholding for the consideration of £15,000.
*** The trade and assets of Security Hardware Limited were sold on 2 December 2022 and the company dissolved on 22 October 2024.
All of the above have a registered address of Eurocell Head Office and Distribution Centre, High View Road, South Normanton,
Alfreton, Derbyshire, DE55 2DT.
The Company assesses that the recoverable amounts of these investments are supportable. Recoverable amounts have been
determined from ‘value-in-use’ calculations which have been predicated on discounted pre-tax cash flow projections based on a
three-year business plan approved by the Board. These projections are based on all available information and growth rates do not
exceed growth rates achieved in prior periods.
All of the Company’s CGUs operate principally in the UK Repair, Maintenance and Improvements market, and all are funded through a
combination of retained earnings and the Group’s Revolving Credit Facility. The strategic decision-making timeframe is also consistent
across all CGUs. Consequently, the key assumptions detailed below are applied consistently across the Group’s entities:
2024 2023
Period on which management-approved forecasts are based (years) 3 3
Discount rate (pre-tax) 14% 12%
Profit growth rate in perpetuity 2% 2%
NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2024
Strategic Report Corporate Governance Financial Statements
Eurocell plc Annual Report and Accounts 2024 171
38 TRADE AND OTHER RECEIVABLES
2024
£m
2023
£m
Prepayments and other debtors 0.3 0.9
Amounts owed by Group undertakings 43.7 29.2
Total trade and other receivables 44.0 3 0.1
Amounts owed by Group undertakings attract interest of 6.57% (2023: 6.08%) and are repayable on demand. The Company applies
the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance for all financial assets.
In measuring expected credit losses, receivables have been grouped based on shared characteristics and days past due.
The Directors have assessed the risk of impairment of its amounts owed by Group undertakings as at 31 December 2024. After
considering the projected future cash flows expected to arise in its subsidiary entities, the Directors believe that any provision over the
amounts owed by Group undertakings are trivial.
39 DEFERRED TAX
2024
£m
2023
£m
At 1 January 0.2 0.3
Credit/(charged) to the Statement of Comprehensive Income 0.4 (0.1)
At 31 December 0.6 0.2
Deferred tax assets have been recognised in respect of all tax losses and other temporary differences giving rise to deferred tax
assets where the Directors believe it is probable that these assets will be recovered. There are no unrecognised deferred tax assets.
The vast majority of the deferred tax liability is expected to unwind over a period of greater than one year.
The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction as permitted by IAS
12) during the year, together with amounts recognised in the Statement of Comprehensive Income and amounts recognised in Other
Comprehensive Income are as follows:
Asset
2024
£m
Liability
2024
£m
Net
2024
£m
Statement of
Comprehensive
Income
2024
£m
Equity
2024
£m
Other temporary differences 0.6 0.6 0.4
Net tax assets 0.6 0.6 0.4
Asset
2023
£m
Liability
2023
£m
Net
2023
£m
Statement of
Comprehensive
Income
2023
£m
Equity
2023
£m
Other temporary differences 0.2 0.2 ( 0.1)
Net tax assets 0.2 0.2 (0.1)
Amounts within Other Comprehensive Income due to be settled in greater than one year are not material and therefore no further
disclosure has been provided. Other temporary differences relate to the tax impact of share-based payment transactions expected
to reverse within one to three years and tax losses deemed to be recoverable in future periods.
40 TRADE AND OTHER PAYABLES
2024
£m
2023
£m
Trade and other payables 0.4 0.1
Total current liabilities 0.4 0.1
Book values approximate to fair value at 31 December 2024 and 31 December 2023. Trade payables are non-interest-bearing and
are generally settled on 30-60 day terms.
Eurocell plc Annual Report and Accounts 2024172
41 BORROWINGS
The book value and fair value of borrowings are as follows:
Book value
2024
£m
Fair value
2024
£m
Book value
2023
£m
Fair value
2023
£m
Non-current
Bank borrowings unsecured 0.5 0.5
Total borrowings 0.5 0.5
Borrowings of £1.0 million were drawn down at 31 December 2024 (2023: £nil). The average drawdown on the facility during the year
ended 31 December 2024 was £2.3 million (2023: £12.4 million). Total unamortised costs of £0.5 million as at 31 December 2024
are presented as a deduction to borrowings. Total unamortised costs of £0.7 million as at 31 December 2023 are presented as a
deduction to borrowings as no borrowings were drawn as at that date.
The bank borrowings outstanding at 31 December 2024 are classified as non-current liabilities as they relate to committed facilities
available to the Group until 2027. The book value and fair value are not considered to be materially different.
In May 2023, the Group completed a one-year extension to its £75 million multi-currency revolving unsecured credit facility, which
now matures in 2027. The key terms of the facility remain unchanged. Following the extension of the facility in 2023, £0.2 million of
costs were capitalised within borrowings and are being released to the Consolidated Statement of Comprehensive Income within
finance expense over the period of the facility.
Interest is charged at an excess over base rate of between 1.5% and 2.5% per annum and is dependent upon the ratio of total net
debt to consolidated EBITDA (on a pre-IFRS 16 basis).
All borrowings are denominated in Sterling.
Details of the Company’s banking covenants are given in Note 3.
42 RELATED PARTY TRANSACTIONS
Transactions with key management personnel
Key management personnel are those persons having authority and responsibility for planning, directing and controlling the activities
of the Group, which is considered to be the Directors of the Company and the Directors of the Group’s subsidiary companies.
The remuneration for key management personnel is disclosed on pages 90 to 111. The Group has taken advantage of the exemption
from disclosing transactions with wholly-owned subsidiaries.
Other related party transactions
Kellmann Recruitment Limited is controlled by T Kelly, a close family member of M Kelly who was a Director of Eurocell plc until
11 May 2023. The fees paid to Kellmann Recruitment Limited relate to recruitment services, and are agreed on an arms’ length basis,
at rates that are consistent with other similar suppliers of recruitment services to the Group.
The following amounts were paid to Kellmann Recruitment Limited for services provided during the periods below, up to 11 May 2023:
2024
£m
2023
£m
Kellmann Recruitment Limited – recruitment services 103
There were no outstanding balances as at 31 December 2023 or 2024.
NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2024
173Eurocell plc Annual Report and Accounts 2024
Financial StatementsCorporate GovernanceStrategic Report
COMPANY INFORMATION
For the year ended 31 December 2024
Directors Derek Mapp
Frank Nelson (resigned 16 May 2024)
Alison Littley
Kate Allum (resigned 31 July 2024)
Will Truman
Iraj Amiri
Darren Waters
Michael Scott
Angela Rushforth (appointed 1 February 2024)
Registered Number 08654028
Registered Office Eurocell Head Office and Distribution Centre
High View Road
South Normanton
Alfreton
Derbyshire
DE55 2DT
Independent Auditors PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
One Chamberlain Square
Birmingham
B3 3AX
Bankers Barclays Bank plc
1 Churchill Place
London
E14 5HP
National Westminster Bank plc
2 St Phillips Place
Birmingham
B3 2RB
Bank of Ireland
26 Cross Street
Manchester
M2 7AF
For more investor information
visit eurocell.co.uk/investors
Eurocell Head Office and Distribution Centre
High View Road
South Normanton
Alfreton
Derbyshire
DE55 2DT
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Printed on material from well-managed, FSC
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100% of the inks used are HP Indigo ElectroInk which complies with RoHS legislation and meets
the chemical requirements of the Nordic Ecolabel (Nordic Swan) for printing companies, 95% of
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Through protecting standing forests, under threat of clearance, carbon is locked-in, that would
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CBP00019082504183028
Eurocell plc
High View Road
Alfreton
Derbyshire
DE55 2DT
eurocell.co.uk