Chief Executive Officer’s statement
After two extraordinary years dominated by the pandemic, this
year has brought new challenges, as households and businesses
across Europe navigate the impact of inflationary pressures.
I would like to thank one more time all Kingfisher colleagues for
their hard work to support our customers throughout this time.
Thanks to their efforts, the business has delivered a year of solid
execution and a resilient performance while continuing to make
strategic progress at pace.
A year of solid execution
Kingfisher’s financial performance for FY 22/23 was in line
with our expectations and guidance, against strong prior
year comparatives. Like-for-like sales were 15.6% ahead
of pre-pandemic levels, and our sales outperformed home
improvement industry growth. Across all our markets, our sales
have remained resilient in both DIY and DIFM/trade channels.
To reflect our performance, the Board has proposed a total
dividend of 12.40p per share, in line with FY 21/22.
We have maintained a sharp focus to deliver on value to our
customers during this challenging period for household finances,
while at the same time managing our cost inflation pressures
effectively. Strong supply chain management has ensured good
product availability while keeping a firm grip of our inventories.
Strong progress against our strategic priorities
We are pleased with the progress we have made in the
three years since launching our ‘Powered by Kingfisher’
strategic plan. This has been achieved against the backdrop of
an extraordinary operating environment, which has presented
challenges as well as opportunities for our business. To reflect
the fast-moving world in which we live, we have refreshed our
strategic focus areas to ensure data, trade, culture and agility
are given increased prominence and focus, and to better align
to our investments for growth in multiple areas of the business.
You can read more about the refreshed pillars of ‘Powered by
Kingfisher’ on pages 6 to 9.
Our e-commerce sales have increased by 146% over the
last three years. This has been driven by improvements to
our e-commerce proposition that offer our customers more
convenience, faster fulfilment of orders, and broader product
choice. To expand choice, this year we launched marketplaces
at B&Q in the UK and Brico Dépôt in Spain and Portugal, all
of which are performing strongly. Our stores are at the heart of
our e-commerce proposition and continue to play
a fundamental role, with 91% of online orders picked in store.
Our own exclusive brands (OEB), which represent 45% of Group
sales, continue to be a point of differentiation for our banners.
During the year, we redefined our OEB strategy around three
core pillars: innovation, affordability and sustainability. Moving
forward, all new product launches and range reviews will clearly
align to these pillars.
Throughout the year, we have continued to take advantage
of expansion opportunities for our different banners. Screwfix
opened a record 82 new stores in the UK and Ireland in the year,
creating over 800 jobs in local communities. We also took the
first steps in bringing its proven model to France, with five
stores opened between October 2022 and January 2023.
In Poland, we opened seven new Castorama stores, bringing
its total to 97 stores.
Our compact store format tests in the UK, France and Poland
have delivered encouraging learnings and results. In the year
ahead, we will continue to test further compact stores in
several markets, including B&Q Local in the UK, where we
see considerable opportunity to increase our presence in
more urban areas.
As a Group, we have been prioritising Responsible Business
for over three decades and this year, we continued to make
progress against our targets. We exceeded our 1.5°C aligned
science-based scope 1 and 2 carbon reduction targets,
reducing emissions by 52.7% (FY 19/20: 18.5%). Sustainable
Home Products accounted for £6.2 billion of sales, representing
47% of Group sales (FY 21/22: 44%). This has more than doubled
since we established the programme in FY 11/12.
During the year, we expanded our range of energy-saving
products and services to help customers save money by
improving their homes’ energy efficiency. This included
launching new energy-saving diagnostic solutions in the UK
and France, which help customers create personalised home
energy efficiency action plans and access relevant products
and services.
Multiple profitable growth opportunities
Kingfisher is well positioned to navigate the year ahead and
deliver medium-term profitable growth, while driving strong
cash generation. Our banners are diverse, representing the
full spectrum of the home improvement market with distinct
offers for both DIY and trade customers. We continue to invest
for growth and our refreshed strategy provides us with a clear
plan to maximise the many opportunities we see ahead of us.
We see significant potential to grow by building on our different
banner propositions in new and existing markets. Screwfix France
is well positioned to take a share of the trade professional market
in France, which has an estimated total market size of over
€29 billion, with up to 25 new stores planned for FY 23/24.
We are building on our leadership position in Poland, targeting
80 medium-box and compact store openings over the next
five years.
We have plans to continue to build our e-commerce offer through
greater speed and choice, including further expansion of our
marketplace model by growing product ranges and preparing
to roll out marketplaces in France and Poland. Leveraging the
power of data is another big opportunity, to build customer-
centric tools and solutions, support better commercial decision-
making, and unlock significant new sources of revenue for the
Group. For example, we are exploring opportunities to quickly
monetise our data capabilities through retail media (advertising
placed within our e-commerce platforms and apps).
Across the Group, we are also strengthening our proposition for
trade customers, building on the success of B&Q’s TradePoint
and the accelerated expansion of Screwfix. This includes
exploring dedicated trade counters in France, Poland & Iberia,
and developing trade-focused ranges, services and loyalty
programmes. Over time, we expect increased trade customer
penetration to contribute to higher sales and profit growth.
3Kingfisher 2022/23 Annual Report and Accounts