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On the Beach Group plc Annual Report and Accounts 2024

FOR THE YEAR ENDED 30 SEPTEMBER 2024

#### On the Beach Group plcOn the Beach Group plc

#### Annual Report and Accounts

![]()

#### On the Beach Group plc

#### is one of the UK’s largest

#### online package holiday

#### specialists, with significant

#### opportunities for growth.

# HOLA!

#### Financial highlights

Group revenue

1

£128.2m

FY23: £112.1m

Group TTV

2

£1,164.9m

FY23: £1,011.8m

Cash

£96.2m

FY23: £75.8m

Profit before tax

1

£26.5m

FY23: £14.4m

Adjusted profit before tax

3

£31.0m

FY23: £24.8m

Trust account

£139.5m

FY23: £108.6m

On the Beach Group plc Annual Report and Accounts 2024

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#### Contents

#### Strategic report

2  At a glance

4  Chairman’s statement

6  CEO review

16  Chief Marketing Officer report

18  Key performance indicators

24  Chief Financial Officer report

30 Sustainability

53  Non-financial and sustainability

information statement

54  Risk report

59  Viability statement

#### Governance report

64  Chairman’s introduction

66  Directors’ biographies

70  Corporate Governance statement

79  Stakeholder engagement

84  Report of the

NominationCommittee

88  Report of the Audit Committee

94  Directors’ Remuneration report

114   Directors’  report

118  Independent auditor’s report

125   Statement  of

Directors’Responsibilities

#### Financial Statements

128   Consolidated  Income

Statement and Statement

ofComprehensiveIncome

129   Consolidated Balance Sheet

130   Consolidated  Statement

of Cash Flows

131   Consolidated  Statement

of Changes in Equity

132   Notes to the Consolidated

Financial Statements

168  Company Balance Sheet

169   Company Statement of Changes

in Equity

170   Notes to the Company

Financial Statements

#### Additional Information

172   Glossary of alternative

performance measures

180  Shareholder information

1.   The prior periods are restated for the effects of discontinued operations.

2. Group Total Transaction Value ('TTV') is a non-GAAP measure representing the cumulative total transaction value of sales booked each month

before cancellations and adjustments. The prior periods are restated for the effects of discontinued operations.

3. A full reconciliation of all non-GAAP measures to the closest equivalent GAAP measure is included in the glossary. The prior periods are restated

for the effects of discontinued operations.

On the Beach Group plc Annual Report and Accounts 2024

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Governance Financial StatementsOverview Strategic Report

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#### At a glance

#### Since our inception

#### in 2004 we’ve evolved

#### from short haul beach

#### destinations to also

offering long haul and

#### premium beach holidays

#### and city breaks.

#### Our mission

#### We help people holiday

#### better and more often

#### Our values

We’re bold

We’re dynamic

We’re open

On the Beach Group plc Annual Report and Accounts 2024

02

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Key:

– Selected top selling short haul and

#### long haul destinations

On the Beach Group plc Annual Report and Accounts 2024

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Governance Financial StatementsOverview Strategic Report

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#### Chairman’s statement

#### FY24 has been a pivotal year

#### forthe Company as we undertook

#### transformational changes to position

#### ourselves for future growth.

I am pleased to present the Annual Report and Accounts

of On the Beach Group plc for the financial year ended

30 September 2024.

#### Cash and liquidity

At 30 September 2024, the Group had a

combined cash balance of £235.7m, being

£96.2m in Group cash and £139.5m of

customer prepayments held in a ringfenced

trust account. As outlined in the CFO’s

report on page 27, the Group also has

access to a £85m revolving credit facility.

In line with its capital allocation strategy,

the Board has adopted a dividend policy

at 25% of net earnings. In May 2024, the

Board declared an interim dividend of 0.9p

per share. The Board is recommending a

final dividend in respect of FY24 of 2.1p per

share, to be approved by shareholders at

our AGM inFebruary2025.

With a strong balance sheet and

confidence in the strategy and business

model, the Board considers the launch of

an on-market share buyback programme

of up to £25 million to be an appropriate

use of surplus cash.

#### Organisational transformation

We have undertaken a comprehensive

review of our organisational design to

ensure it supports our strategy over the

coming years and have implemented

a number of changes, alongside new

ways of working and a leadership

developmentprogramme.

We have also initiated succession planning

for Bill Allen, our Chief Supply Officer,

who will be retiring in 2025. As part of

the refreshed organisational design,

JonWormald, our CFO, will be taking on

anexpanded role and taking responsibility

for the supply and commercial functions.

#### Our people & culture

Our people are central to our success,

and this year’s employee engagement

survey had an impressive response rate

of 87% and showed a strong engagement

score of 7.3 out of 10. Whileslightly lower

than last year, the score reflects the

ambitious organisational changes we’ve

made to support high performance and

align with our strategic goals. Weremain

encouraged by the positive engagement

of our teams and are committed to

reviewing the feedback and working

closely with our people to drive further

improvements. To strengthen our culture

and ensure it aligns with our values,

purpose, and strategy, we established

three new Employee Voice forums -

Wellbeing, Diversity & Inclusion, and

Community &Charity - alongside our

longstanding Pier Group forum.

These initiatives, led with valuable insights

from Veronica Sharma, our designated

Non-Executive Director for employee

engagement, allow the Board to hear

and act on the voices of our employees,

providing critical insight into our culture

and keeping us closely connected with

the perspectives and needs of our teams.

#### Financial performance

In FY24, the Company delivered another

record-breaking financial performance.

Group Total Transaction Value ('TTV')

reached £1.2 billion (+15% year-on-year),

and Group adjusted PBT reached £31.0m,

up +25% from prior year. The CFO report

provides further detail on the financial

results, on page 24.

#### Transformational partnership

#### with Ryanair

A major milestone this year was the

signing of a transformational partnership

with Ryanair. This partnership opens

up new opportunities for collaboration

and growth, enabling us to expand our

offering and to bring value, choice and

flexibility to more customers through

our ATOL protected package holidays.

Seepage 10 for further information.

#### Strategic expansion

We took the opportunity of the new

partnership with Ryanair to review

and refresh our strategy. During

FY24 we expanded into an additional

21 city destinations, and launched

www.onthebeach.ie in Ireland, through

which we can provide Irish customers with

package holidays. This expansion allows

us to increase our addressable market and

to cater for more of our customers’ holiday

needs. Further details can be found on

pages 12 to 15.

On the Beach Group plc Annual Report and Accounts 2024

04

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#### Board changes

After nine years of dedicated service,

David Kelly will be stepping down from

the Board on 10 January 2025. Onbehalf

of the Board of Directors, I would like to

thank David for his exceptional contribution

and commitment. The Nomination

Committee has undertaken a thorough

succession planning process and an

extensive search for a replacement for

David. As at the date of this report, that

search is at an advanced stage and I look

forward to updating you soon on the new

appointment. Further details can be found

in the Nomination Committee report on

pages 85 to 86.

#### B2B simplification

During the year, we reviewed the

performance of our B2B business and

identified necessary changes to improve

performance. As a result we now operate

with a single brand (Classic Collection),

platform, legal entity and ATOL licence.

This simplification is designed to ensure

that the B2B distribution channel can

operate efficiently and profitably, while

providing a compelling proposition

to our travel agent partners and our

mutual customers.

#### Environmental, Social

#### &Governance ('ESG')

We have focused our ESG efforts on

areas where we can have the greatest

impact and where this supports our

overall strategy. We are undertaking a

number of Equality, Diversity & Inclusion

initiatives that enable us to build our

talent pipeline and which also contribute

positively to society and communities,

fostering equity and opportunities for all.

Further details can be found on pages

32 to 39.

In line with the commitment we made

last year, we have completed an analysis

of our total greenhouse gas emissions,

which revealed that our direct emissions

are 0.02% of our total emissions. We

have set an internal target to reduce our

Scope 1 & 2 emissions by 42% by 2030,

which is aligned with the Paris Agreement.

More information can be found in the

Sustainability report on page 45.

#### Regulatory landscape

#### andATOL reform

We remain frustrated by ongoing

delaysto ATOL reform, especially given

the significant taxpayer costs from the

collapses of Monarch and Thomas Cook,

and the inconvenience to passengers

during the pandemic, who were often

forced to accept vouchers or credit notes.

Fair, transparent, and consistent financial

security requirements are essential

for a level playing field and consumer

confidence. We continue to call for prompt,

meaningful action from Government and

regulators to achieve these goals.

#### Governance

The Group is committed to the highest

standards of corporate governance.

The Corporate Governance report on

page 70 sets out in more detail how we

have complied with the UK Corporate

Governance Code (the ‘Code’) during the

year (and explains why we do not comply

with Provision 11 of the Code between

the nine-year anniversary of David’s

appointment to the Board and the date

hesteps down from the Board).

Our Annual General Meeting will be

held on 25 February 2025 and all

shareholders are welcome to attend.

#### Conclusion

This year, the leadership team, led by

Shaun Morton, has delivered strong

financial results and has made great

strategic progress. I would like to

extend my sincere thanks to all our

colleagues for their dedication and

hard work, which have been essential

inachievingtheseoutcomes.

Looking ahead, I am confident that the

strategic initiatives we have implemented

this year have laid the groundwork

for continued success. The Company

is well-positioned to capture growth

opportunities and deliver long-term

valuefor all of our stakeholders.

Richard Pennycook

Chairman of On the Beach Group plc

2 December 2024

Richard Pennycook

Non-Executive Chairman

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Governance Financial StatementsOverview Strategic Report

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£1.2bn

TTV for the full year

15%

Increase in TTV on last year

8%

Increase in airline capacity to

beach leisure destinations for

Summer 24 versus Summer 23

13%

Summer 24 year-on-year

volume growth

#### CEO review

Our asset light model and scalable

technology platform provide a structural

challenge to legacy tour operators.

#### Overview

On the Beach ('OTB') is a high

growthbusiness in a growing market,

underpinned by a scalable platform, a

brand that resonates with customers and a

proposition that delivers value formoney.

We operate in a sector where consumers

are not only seeking value, but also choice

and flexibility, as well as peace of mind

and financial protection. Our proprietary

technology, coupled with a low-cost,

asset light and cash generative operating

model provides a structural challenge to

touroperators.

This has been another record year for the

Group, continuing the strong momentum

from the first half and achieving TTV for

the full year of £1.2bn, representing an

increase of 15% on last year.

It also represents a year where the Group

has delivered transformational progress

against our strategic priorities, which

positions us well for accelerated growth.

We firmly believe that being asset light

and having the ability to access seats

from multiple airlines via our technology

is a clear competitive advantage for

OTBover traditional tour operators.

The Group is not limited to the schedule of

a single airline and does not bear its high

fixed costs. In 2024, there are estimated

to be 48m seats across the UK market

flying to OTB’s existing beach destinations

alone. Such healthy seat capacity provides

significant headroom for further growth for

OTB's current UK customer base of c.2m

passengers perannum.

Beach seat availability across the market

also continues to grow, underpinned

by an additional 8% airline capacity to

beach leisure destinations for Summer

24 versus Summer 23. OTB continues to

grow ahead of this rate, supported in part

by our new partnership agreement with

Ryanair signed in the year – a milestone

achievement – which ensures we have

secure access to Europe’s largest airline.

Shaun Morton

CEO

On the Beach Group plc Annual Report and Accounts 2024

06

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Despite incurring one off costs of c.£3m

retaining Ryanair flights on sale prior

to finalisation of the agreement and

continuing to invest in expanding the

business in FY24, OTB significantly grew

profit before tax year on year, which is

very encouraging.

The travel and wider consumer market

has been impacted by increasing costs

over the past few years, including wage

inflation, insurance and regulatory

costs. Notwithstanding these structural

headwinds and an increasingly competitive

landscape, we have restoredprofitability to

the business, with FY24 reported Profit

Before Tax ('PBT') of £26.5m, +84%year

on year surpassing our previous peak,

achieved pre-pandemic.

During the year, we identified necessary

changes to the Group’s B2B operations.

As a result, we now operate with a single

brand leveraging the Group’s technology

platform and operations. These changes

have been successful in returning the

channel to profitability in FY24 and have

laid the foundations for sustainable

profitablegrowth.

We continue to improve operational

leverage across the Group, and FY24

represents the third consecutive year

that the business has increased Revenue,

EBITDA and EBITDA as a percentage

ofRevenue.

Critically the business has much

strongerfoundations and opportunities

forgrowth than it had pre-pandemic,

witha secure supply position and

muchlarger addressable audience.

Following a strong second half and full year

performance, the Group exits FY24 with

the momentum of a record forward order

book, with significant progress against

our strategic objectives and exciting

prospects for FY25 and beyond.

#### People

I’m incredibly proud of what we’ve

achieved this year and it’s thanks to

the combined energy and efforts of

our people – they remain the driving

force behind our continued growth

and success.

We continue to focus on maintaining a

diverse, collaborative, high-performance

culture, supporting our employees in all

aspects of their lives and encouraging

them to reach their full potential.

In addition to our engagement surveys,

we’ve launched three Employee Voice

forums focused on Equality, Diversity

& Inclusion, Wellbeing, and Community

& Charity, to provide us with real-time

insights around what matters most to our

employees and help us stay connected.

In our Annual Engagement survey,

weachieved a strong Engagement

Indexscore of 7.3 with an impressive

87%completion rate.

Considering the organisational changes

we’ve made this year to support the

successful delivery of our strategy,

it’s pleasing to see that our people

remain engaged and proud to work

forourbusiness.

We’re committed to listening and acting

on the feedback to continue making

OTBa great place to work.

I’m excited about what we can deliver

together in the year ahead and we’ve

worked hard to ensure everyone is clear

about the journey we’re on and the part

they play in our strategy for growth.

To maintain momentum, we’re further

strengthening our Leadership teams with

long-term development programmes

designed to support the continuous

growth and alignment of our leaders,

ensuring they’re equipped to support our

people and role model our behaviours

and values as we continue to grow.

On the Beach Group plc Annual Report and Accounts 2024

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Governance Financial StatementsOverview Strategic Report

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#### Strategic progress

As I mentioned, we have continued

to make significant progress with our

strategic development this year. Ongoing

investment into technology, brand,

proposition and supplypowers growth in

our core market and enables penetration

into ouraddressable expansion areas.

#### Investment in technology

We continue to develop the platform

with the key objectives being to improve

our customers’ booking experience,

enhance operational efficiency and

significantlyscale.

We are experiencing transformational

change within our Technology and

Product teams. Since signing the

Ryanairagreement, many of our

software engineers can focus on

adding value rather than be distracted

by operational issues, driving

greaterefficiency.

This year we have delivered significant

upgrades to our platform, meaning

we are limited only by the size of our

ambition, rather than the scalability

of our technology. FY24 highlights

include smart caching technology,

enabling billions of additional holiday

combinations delivered at speed and

live pricing capability which significantly

improves the pricing accuracy and

fulfilment success of our holiday offers.

During the year we re-platformed our

native Android and iOS apps, unlocking

native functionality, and also introduced

AI powered content, reducing hotel

onboarding time by 99%. The full

potential of all of these upgrades

enable us to expand our addressable

market significantly and at pace.

#### CEO review continued

On the Beach Group plc Annual Report and Accounts 2024

08

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#### Investment in supply

Alongside investments in brand,

proposition, and technology, the Group

has invested in supply to support growth.

The Group offers seats from a diversified

group of low-cost carriers that fly to

short haul East and West Mediterranean

locations and has developed relationships

with destination specific carriers that serve

Turkey, which experienced a significant

increase in demand in recent years. As

referenced, signing the Ryanair agreement

provides OTB secure access to all relevant

low-cost flight supply from Europe’s

largestairline.

We believe that by having our own

relationships with hotel partners, we can

guarantee our customers the best prices

and an enhanced hotel experience, which

combined with our platform development

this year, unlocks European cities, which

represents a significant incremental

addressable market in FY25.

We also maintain relationships with

ourkey bedbank partners, which

allowsaccess to competitive prices

incore andexpansionmarkets.

Investment in our brand

#### and proposition

In line with previous years and with

strategy, we invested significantly in

OTB’s brand and proposition in FY24 to

continue to gain share in all segments.

Our brand spend continues to punch

above its weight, underpinning the

stretch into adjacent markets within

ourcore, including 5\* and long haul in

recent years, and we are excited about

plans for new expansion markets in FY25.

We are making considerable progress

developing our customer proposition.

Being known as the ‘Home of Perks’ and

continually investing in the customer perks

offer, including lounge, fast-track and more

recently mobile data, significantly benefits

OTB. It offers a key point of differentiation,

makes our offline marketing campaigns

more effective, strengthens the brand,

attracts new customers, and improves

ourcustomers’ overall holiday experience,

increasing the likelihood of repeat

purchase. In FY24, our perks spend now

reaches more customers, is increasingly

efficient, is used to promote the app

andisembedded in our proposition.

Finally, from a customer perspective

we are investing in further automation

which –alongside a significantly reduced

number of customer inbounds – continues

to improve our customer experience.

I’d like to thank the service teams

for their tireless efforts in supporting

ourcustomers.

On the Beach Group plc Annual Report and Accounts 2024

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Governance Financial StatementsOverview Strategic Report

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### RYANAIR

### PARTNERSHIP

### TAKES OFF

Case study

#### We signed our

#### transformational Ryanair

#### partnership agreement

#### in February 2024.

The agreement provides OTB with free and

fair access to Ryanair seats. This facilitates

a much smoother customer journey

when booking Ryanair flights as part of

an OTB package, significantly improving

their experience whilst enhancing OTB’s

operational efficiency.

#### This partnership means that our

#### customers will have a seamless

#### experience when booking a package

#### holiday with a Ryanair flight.”

Shaun Morton

Chief Executive Officer

1

Simplified our

technology

2

Reduced inbounds into contact

centre and operational costs

3

Improved working

capital efficiency

4

A simplified future

refunds process

We have also been working collaboratively

with Ryanair to resolve all historic refunds.

In addition to the operational benefits, this

milestone agreement unlocks additional

areas of strategic value and incremental

growth for OTB, not least our recent

expansion into the Republic of Ireland

andour expanded proposition into new

city destinations (more on thislater).

Finally, the agreement enables the

partiesto move on from litigation and

focus efforts on building the partnership.

This resolves a longstanding risk for the

Group and ensures that our customers

can book package holidays with a

Ryanairflight with complete confidence.

The partnership is an important

development for the holiday industry.

Itensures that customers will continue

to benefit from the enhanced consumer

protection that buying a package holiday

provides combined with the low-cost

fares that Ryanair offers. We hope this

industry leading collaboration can be

used as a blueprint for how the industry

and airlines can better work together

moving forwards.

Following implementation of the

agreement, we have:

#### CEO review continued

On the Beach Group plc Annual Report and Accounts 2024

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On the Beach Group plc Annual Report and Accounts 2024

11

Governance Financial StatementsOverview Strategic Report

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#### Our business model and strategy for growth

In last year’s Annual Report, we stated that we would be developing our strategic pillars to accelerate growth

across our core and expansion areas. As we continue to scale, we have four design principles to guide our mission;

‘wehelp people holiday better and more often’.

#### Our design principles

Consumers are

shopping around as

much as ever so we

are designing for

stickiness, to make

it easier to plan,

book and finance

your holiday year, to

increase value for

money and frequency

of purchase.

#### Stickiness

1

We are currently

a small part of our

customers’ annual

holiday repertoire, so

we are designing for

choice, to increase the

breadth of offering,

and the holiday wallet

that we compete for.

#### Choice

2

Consumers want both

the peace of mind of

a tour operator, and

the choice, value and

flexibility of an online

travel agent so we are

designing for peace

of mind, for hiccup-

free holidays to

increase NPS and

reduce churn.

#### Peace

#### of mind

3

Compared to the UK,

there are c.5x as many

Europeans flying to

beach destinations

so we are designing

for scale, automation

and to continue

to increase our

addressable market.

Scale and

#### automation

4

#### CEO review continued

Scale and

#### automation

On the Beach Group plc Annual Report and Accounts 2024

12

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#### Our business model and strategy for growth

Since inception in 2004 and IPO in 2015, the Group has

specialised in selling beach package holidays online to UK

customers, typically travelling to short haul destinations in

‘Value’ (usually 3 and 4\*) hotels. By investing in technology,

brand, proposition and supply, we have successfully extended

our core offering in recent years to include Long Haul and

‘Premium’ (usually 5\*) holidays, all of which are also available

to book ‘B2B' via third party travel agents.

FY24 brought another step change in the strategic development

of the Group, through the expansion of the proposition to City

packages and into a new geography; selling package holidays

to the Republic of Ireland, collectively more than doubling our

addressable market.

Importantly, our asset light business model and scalable

platform enable us to sell both short and long haul holidays,

to 3, 4 and 5\* hotels, across B2C and B2B channels in each

ofour new expansion markets.

As we add more product, attract new customers in new markets

and increase existing customers’ purchase frequency, we expect

customer annual value to increase. This will fuel the next stage

of our revenue growth whilst also increasing the efficiency of

our marketing spend.

We will not stop there; our ambition is to roll out our asset light

model and technology into new international markets with healthy

seat supply, and ultimately become one of Europe’s largest online

package holiday specialists.

#### Technology and supply improvements more

#### than double our addressable market.

Design for… Segment

Range

Hotels

Holidays

Geography

Scale and

automation

B2C B2B

Short haul Long haul

Beach

UK

3\* 5\*4\*

City

Ireland

IPO

‘Value’ SH Beach

‘Premium’ SH Beach

+B2B Beach

+City breaks

+Republic of Ireland

(Beach and City)

+International markets

+Long Haul Beach

5m 5m 4m 5m 23m 6m

19m

48m

FY24 FY25

and beyond

Medium term ambition

£2.5bn TTV

FY24

£1.2bn TTV

On the Beach Group plc Annual Report and Accounts 2024

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Governance Financial StatementsOverview Strategic Report

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#### Core market overview

Market analysis

#### 3 and 4\*

(short haul

beachholidays)

In FY24, Group TTV of holidays to

3\* and 4\* properties increased by

13% and represented 64% of the

total (FY23: 65%).

Given strategic progress in recent

years penetrating adjacent higher

value markets, exposure to the 3\*

end of the market is significantly

lower today than it has been in

previous years.

In FY24, 3\* hotels now contribute

19% of B2C TTV (FY23: 21%),

providing a layer of insulation from

any macro-economic headwinds.

OTB continues to grow TTV

across 3\* and 4\* product as a

whole within its core addressable

market, by continuing to offer

choice, flexibility, value, peace

of mind and financial protection.

13%

YOY growth

(FY24 TTV)

64%

mix

(FY24 TTV)

Market analysis Market analysis

5\*

(short haul beach holidays)

#### Long haul

(beach holidays)

TTV mix of 5\* holidays has increased

from 32% in FY23 to 34% in FY24.

In FY24, Group 5\* TTV was +21%

versus FY23.

The 5\* market has shown greater

resilience to cost of living pressures,

recovering earlier, and the revenue margin

opportunity on each individual booking

is significantly greater. Attracting these

customers that typically book earlier

also gives the Group greater visibility

ofthe season ahead.

In addition to the factors supporting

growth across 3\* and 4\* markets, the

strategic actions OTB continues to take

to enhance its proposition, brand and

supply, position it well to continue

to outperform in the 5\* market.

The Group continues to scale its long

haul offering and there remains a

significant organic growth opportunity in

long haul. Booked Long Haul TTV was

31% up vs a strong comparator in FY24

and long haul mix of Group TTV is now

up to 8%. Group Long Haul TTV has

multiplied by c.7x since FY19 to£91m.

OTB is now a brand firmly associated

with long haul as well as short haul

beach holidays and the market

opportunity for further growth

is significant from existing and

newdestinations.

OTB still under-indexes in long haul

package holidays versus the wider UK

market and the competitive landscape

is more fragmented and offline than for

short haul trips.

21%

YOY growth

(FY24 TTV)

31%

YOY growth

(FY24 TTV)

34%

mix

(FY24 TTV)

8%

mix

(FY24 TTV)

B2B

£ 40.6m

(FY24 TTV)

£3k

(FY24 B2B ABV)

Market analysis

The B2B channel operates in an

increasingly competitive market however

there remains a significant opportunity

to become the go-to B2B provider of

Ryanair packages, whilst having the

ability to offer tailor-made packages

forthe trade.

Changes made in the year have resulted

in a single brand trading as Classic

Collection and operating using the

Group’s scalable technologyplatform.

These changes have been successful

in returning the channel to profitability

in FY24, simplifying Group reporting and

laying the foundations for sustainable

profitable growth in FY25and beyond.

#### CEO review continued

On the Beach Group plc Annual Report and Accounts 2024

14

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#### Additional expansion markets using the Group’s existing technology

Alongside accessing a new source

market, our platform development

this year is enabling expansion of

the proposition to new city routes.

We are attracting new customers to

the site and taking greater share of

our existing customer wallet, driving

greater marketing efficiency.

OTB research indicates that 52% of

those who have previously booked

through OTB are likely to consider

usfor city packages.

We have experienced strong growth to

date from our initial Cities proposition.

Developments to the platform in FY24

give us the ability to scale more quickly

and add more short haul and long

haul product. We are using AI to scale

our Cities expansion generating hotel

copy, USPs and mapping facilities.

#### Cities Ireland Future

FY24 marked another exciting milestone

for OTB as we launched the sale of

package holidays for customers in the

Republic of Ireland via onthebeach.ie.

There is significant demand for beach

package holidays from the Republic of

Ireland, and significant seat capacity

available to our core destinations.

We are using the same technology

and brand as the UK market, with

entry into the Republic of Ireland.

Tour operator competition is

relativelylimited.

We estimate the Irish market represents

approximately 15% of the size of the UK

market. The website has been live since

July 2024, and has made a promising

start with an increasing run rate of

bookings, which gives us confidence

that we can capture meaningful

incremental volume from this market

inFY25.

#### New holidays New geography New market(s)

The acceleration in the Group’s

strategic progress in FY24 has

enabled expansion into the Republic of

Ireland and a broadening of our offer

to City packages. Securing free and

fair access to Europe’s largest airline

increases the potential for the Group

to add additional source markets

beyond the UK and the Republic

of Ireland in the future. TheGroup

continues to assess strategic and

commercial opportunities to expand

into new markets either organically

or byacquisition.

#### We are excited about our strategy, what we can achieve across the Group

#### and look forward to updating on progress and delivery later inFY25.

Shaun Morton

Chief Executive Officer

2 December 2024

On the Beach Group plc Annual Report and Accounts 2024

15

Governance Financial StatementsOverview Strategic Report

![]()

Zoe Harris

Chief Marketing Officer

#### Chief Marketing Officer report

#### The last year has been another

exciting year for us all in the

#### customer team at On the Beach!

Additionally, we’re thrilled that more

customers than ever have enjoyed a perk

on their holiday this year, with 148,000 free

places in airport lounges and 263,000 free

airport security fast-track passes meaning

thousands of our 4 and 5\* customers have

been able to start their holidays in style

thisSummer.

And our latest perk of free mobile data

has removed the risk of returning home

to a whopping phone bill for over 67,000

ofour holidaymakers.

We’ve also launched some seasonal

special perks to meet particular customer

needs. The former F1 driver Johnny

Herbert helped us produce safety guides

for customers enjoying free mobility

scooters in Benidorm, and our back

to school laundry perk made sure our

customers didn’t arrive home to suitcases

of laundry the week before being back

to school. We were particularly pleased

to have raised awareness of the issue

of ‘invisible swimwear’, giving away

thousands of colour safe kids’ swimsuits

to our customers for extra safety in and

around swimming pools, and calling on

the Government for legislation to ban

retailers from producing swimwear in

dangerouscolours.

Our asset light business model, with no

commitments on either seats or hotel

rooms, means we really can be customer

first in the holidays that we sell and

recommend to people. Increased use

of data and personalisation is reaping

rewards in terms of customer stickiness

and bookings, as we showcase users

the holidays that best meet their needs

and offer value for money, rather than

needing to promote distressed stock.

Our brand spend continues to punch

above its weight, delivering strong

campaign performance on key metrics

including spontaneous awareness, top

three consideration and perceptions of

value for money. This year, we have had

the highest level of brand traffic and

bookings since 2019. Ad awareness and

campaign equity has built over the last

three years following consistent usage

of our campaign assets.

The addition of Paddy McGuinness as

brand ambassador has increased the

cut through of our advertising, bridging

particularly well between TV that builds

fast awareness in peak, to radio used to

maintain saliency year-round.

Our unique proposition of trusted

customer service, plus perks, plus

choice, value and flexibility continues to

resonate with an ever expanding group

of consumers, demonstrated by our ever

broadening customer mix and growth in

the number of people that use us for their

5\* and long haul holidays.

Consumer and customer research shows

we have opportunity for more brand

stretch, with appetite for us taking our

proposition into new verticals, and we

are looking forward to fulfilling more

customer needs as we diversify into new

city break destinations in the year ahead.

Our teams are passionate about giving

our customers jollier jollies. We have

made considerable improvements in our

customer experience, further increasing

the ease with which people can book

and holiday with us, as well as developing

self-serve capability for our customers,

making it quicker than ever for us to

answer customer queries.

#### We’re proud that more

#### people than ever have

trusted us with the

#### most important week

or two of their year,

#### their beachholiday.

#### over 1.7m

people holidayed with us

431,000

5\* holidays Pax

23,600

Long haul holidays

On the Beach Group plc Annual Report and Accounts 2024

16

![]()

Lastly, we continue to take a newsroom

approach to our campaign development,

newsjacking cultural moments whenever

we can. Our favourite example of this

was our launch of a competition to

find a streetcleaner from Beckenham,

aged between 62 and 64, with the

surname Spiers. By coincidence, the only

entrant – and winner – happened to be

someone who had recently lost out on

a holiday gifted to him from a Go Fund

Me campaign from local residents due

to contractual constraints with his

employer. The story ran far and wide,

including over 40 pieces of national

coverage, was the most read story on

sites such as LADbible, was featured in

hourly news bulletins on ITV, Channel 5

and BBC, and there was even an article

in the Washington Post!

I am incredibly proud of how seriously our

customer service and marketing teams

take their responsibility in delivering

our customers the most wonderful time

of their year, and love that we go out

of our way to make their holiday as

joyful as possible. It is a privilege to be

part of a team that wakes up every day

motivated and passionate about giving

our customers even jollier jollies.

Zoe Harris

Chief Marketing Officer

2 December 2024

On the Beach Group plc Annual Report and Accounts 2024

17

Governance Financial StatementsOverview Strategic Report

![]()

OTB statutory revenue (£m)

2022 20242023

0

25

50

75

100

125

2022 20242023

OTB statutory gross profit after marketing costs (£m)

£75.1m

£63.6m

£48.2m

0

10

20

30

40

50

60

70

80

2022 20242023

OTB adjusted revenue (£m)

1

£86.9m

£114.6m

£106.9m

0

20.0

40.0

60.0

80.0

2022 20242023

OTB marketing spend % statutory revenue

37.0

38.0

39.0

40.0

41.0

42.0

43.0

2022 20242023

OTB adjusted EBITDA (£m)

1

£36.3m

0

10

20

30

£32.1m

£22.1m

40

2022 20242023

OTB adjusted EBITDA as a % of adjusted revenue

1

30%

25%

0

10

20

30

40

32%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

45%

38%

36%

120.0

100.0

0%

5%

10%

15%

20%

25%

30%

35%

35

25

15

5

£119.2m

£106.1m

£87.1m

Total marketing spend (£m)

OTB adjusted EBITDA

Total spend as % of Stat Revenue

EBITDA % Revenue

1. A full explanation of all adjusted performance measures is included in the glossary.

#### Financial

#### Key performance indicators

£m

£m

£m

£m

£m

£m

%

On the Beach Group plc Annual Report and Accounts 2024

18

![]()

2022 20242023

B2B TTV (£m)

1, 3

£40.6m

£28.0m

£31.1m

0

15

30

45

2022 20242023

Group passenger numbers (booked) (m)

2, 3

1.7m

1.6m

1.4m

0

0.75

0.50

0.25

1.00

1.25

1.50

1.75

2.00

1.  Total Transaction Value ('TTV') is a non-GAAP measure representing the cumulative total transaction value of sales booked each month before cancellations

andadjustments.

2. Group passenger number is defined as the number of passengers booked in the year.

3. The prior year comparatives have been adjusted to exclude the performance of discontinued operations.

Group TTV (£m)

1, 3

£1,164.9m

£1,011.8m

£793.8m

0

100

200

400

600

800

1,000

1,400

1,200

2022 20242023

OTB TTV (£m)

1

£1,124.2m

£983.8m

£762.7m

0

400

600

800

1,000

1,200

2022 20242023

200

£m

m

£m

£m

On the Beach Group plc Annual Report and Accounts 2024

19

Governance Financial StatementsOverview Strategic Report

![]()

1. The prior year comparatives have been adjusted to exclude the performance of discontinued operations.

2. A full explanation of all adjusted performance measures is included in the glossary.

Group adjusted revenue (£m)

1, 2

2022 2024

£123.4m

2022 20242023 2023

£112.9m

£93.1m

0

50

100

150

Group adjusted profit before tax (£m)

1, 2

£31.0m

£24.8m

£14.6m

0

10

20

40

30

2022 20242023

2022 20242023

Group revenue (£m)

1

£92.9m

£2.9m

£128.2m

£26.5m

£112.1m

£14.4m

0

50

100

150

Group profit before tax (£m)

1

#### Financial continued

#### Key performance indicators continued

£m

£m

£m

£m

0

5

10

15

20

30

25

On the Beach Group plc Annual Report and Accounts 2024

20

![]()

25%

22%

Voluntary employee turnover

19.3%

0

5

10

15

20

25

30

8.1

7.6

Employee engagement

7.3

6

7

8

9

#### Link to design principle Link to design principle

%

Score (out of 10)

2022 20242023

2022 20242023

Each of our non-financial KPIs map to all 4 of our design

principles(see CEO report) which underpin our strategy

forgrowth,i.e. choice, stickiness, peace of mind and scale

&automation.

#### Non-financial

4 43 32 21 1

#### Description

Voluntary turnover tracks the number of employees who have

left of their own volition and provides a measure of our ability to

retain employees.

#### Performance

We are continuing to see a reduction in voluntary turnover,

which has decreased for the third year running to 19.3%.

#### Description

Overall employee engagement score from the employee

engagement survey (administered by Hive; a third party).

#### Performance

We achieved an annual engagement score of 7.3 out 10;

a strong result following significant organisational change

throughout the year.

Choice

Stickiness

Peace of mind

Scale & automation

1

2

3

4

On the Beach Group plc Annual Report and Accounts 2024

21

Governance Financial StatementsOverview Strategic Report

![]()

47.7m

18.9m

26.4m

2022 2023

56.8m

Brand traffic share

2024

60.9m

29.7m

0 0

20 20

40 40

60 60

80 80

100 100

47

50

Net Promoter Score

49

0

10

20

30

40

50

#### Link to design principle

#### Link to Design Principle

Brand

Sessions

Brand Share

Non-Brand

Sessions

2022 20242023

NPS

72%

68%

67%

#### Non-financial continued

#### Key performance indicators continued

Choice

Stickiness

Peace of mind

Scale & automation

1

2

3

4

4

4

3

3

2

2

1

1

#### Description

Data shows the percentage share of sessions that have come

from brand and non-brand channels.

#### Performance

Another record year of sessions (90.6 million) to onthebeach.co.uk

with absolute growth in both brand and non-brand sessions.

#### Description

Index that measures willingness of customers to recommend

the Company’s services to others. It gauges a customer’s

overall satisfaction and provides us with insight into our

customers’ views.

#### Performance

Customer sentiment remains high, with 86% scoring us 7 or

more on whether they would recommend us to friends or

family. The FY24 Score was impacted by operational disruption

prior to Ryanair integration.

Millions

%

On the Beach Group plc Annual Report and Accounts 2024

22

![]()

27%

30%

Brand consideration – Top 3 choice

29%

0

10

5

15

20

25

30

25% 25%

Spontaneous brand awareness

27%

0

5

10

15

20

25

30

#### Link to Design Principle

#### Link to design principle

2022 20242023 2022 20242023

%

675

Key brand metrics – multiplied

750

0

200

500

600

800

1,000

#### Link to Design Principle

2022 20242023

Total

4321

#### Description

This metric combines our top two brand indicators by

multiplying Spontaneous Awareness with Brand Consideration

(Top 3 choice), providing a single measure of brand strength.

#### Performance

This year saw our highest ever performance across

spontaneous brand awareness and Top 3 consideration

combined, despite no increase in investment, driven by

improved effectiveness from imaginative repetition of

our campaign assets used to communicate our unique

perksproposition.

783

Choice

Stickiness

Peace of mind

Scale & automation

1

2

3

4

4

4

3

3

2

2

1

1

#### Description

Chart shows the % of people who name On the Beach, without a

list or prompt, when asked to think of a beach holiday company.

#### Performance

Spontaneous awareness reached an all time high in FY24 as

media optimisation and consistency continued to pay off.

#### Description

Chart shows the % of people who consider On the Beach as

one of their top three choices when booking a package holiday.

This is directly linked to purchase intent.

#### Performance

Our consistent creative approach and optimised media channel

mix has driven increased marketing efficiency, resulting in a

strong top 3 brand consideration ranking, enabling us to reduce

year on year above the line media spend.

%

On the Beach Group plc Annual Report and Accounts 2024

23

Governance Financial StatementsOverview Strategic Report

![]()

#### Chief Financial Officer report

Summer 24 performance was particularly

strong with passenger numbers for those

holidays departing between May and

October up 13% onthe prior year.

Jon Wormald

Chief Financial Officer

The Group’s financial performance for the year ended 30 September 2024 ('FY24') is reported in accordance with UK adopted

international accounting standards and applicable law.

Following the discontinuation of activities in relation to the CCH (Classic Collection Holidays) segment during the year, the Group

is now streamlined into two principal financial reporting segments, being OTB (onthebeach.co.uk and sunshine.co.uk) and Classic

Collection. Prior periods have been restated accordingly.

The Group acts as agent across both segments as it is not the primary party responsible for providing the components that make

up the customers’ booking. As a result, revenue is accounted for on a booked rather than travelled basis.

#### Group overview

2024

Adjusted¹

£m

2024

GAAP

£m

2023

Adjusted¹

£m

2023

GAAP

5

£m

Group TTV

2

1,164.9 1,011.8  –

Group revenue 123.4 128.2 112.9 112.1

Group gross profit 116.9 121.7 107.2  106.4

Group profit before tax

3

31.0 26.5 24.8  14.4

Basic earnings per share

4

14.1p 12.1p 12.0p 7.2p

Group cash 96.2 75.8

Dividends per share 3.0p –

On the Beach Group plc Annual Report and Accounts 2024

24

![]()

1.  Adjusted measures are non-GAAP measures, a full explanation of the adjustments is included in the glossary. The prior period is restated for the effects of the

discontinued operations.

2.   Group TTV is a non-GAAP measure representing the cumulative total transaction value of sales booked each month before cancellations and amendments.

3.  Group adjusted profit before tax excludes amortisation of acquired intangibles of £2.8m (2023: £5.2m), share-based payments cost of £2.3m (2023 restated: £1.1m)

fair value losses on forward currency contracts of £nil (2023: £0.8m) and exceptional income of £0.6m (2023 restated: exceptional costs of £3.3m). A full explanation

of the adjustments is included in the glossary.

4.  Adjusted earnings per share is Group adjusted profit after tax for continuing operations divided by the average number of shares in issue during the period.

Earnings per share is Group profit after tax for continuing operations divided by the average number of shares in issue during the period.

5. The prior period is restated for the effects of discontinued operations.

#### Overview of the year

Revenue of £128.2m was £16.1m (14.4%) higher than FY23.

The Group delivered record TTV for the third consecutive year despite significant price deflation in the second half of the year as

a result of additional capacity in seat supply from the low cost carriers.

Summer ‘24 performance was particularly strong with passenger numbers for those holidays departing between May and October

up 13% on the prior year.

Revenue includes £4.8m of exceptional income following the settlement of Ryanair refunds litigation, however is also stated after

incurring £3m of one off costs ensuring the continuation of Ryanair supply prior to finalising the integration.

The Group continues to focus on improving the operational efficiency of its cost base, with both marketing costs and admin

expenses reducing as a % of revenue vs the prior year. Group headcount was down by 14% at the year-end reflecting the B2B

changes and the reduced headcount in our contact centre operations following the Ryanair partnership.

Group profit before tax was £26.5m, an increase of 84% (FY23: £14.4m).

Cash has increased to £96.2m (FY23: £75.8m), enabling the Board to determine that sufficient surplus cash exists, alongside

investment for continued organic growth, to be able to recommend a final dividend of 2.1p alongside a share buyback programme

ofup to £25m.

#### Overheads

2024

Adjusted¹

£m

2024

GAAP

£m

2023

Adjusted¹

£m

2023

GAAP¹

£m

Overheads % TTV 3.1% – 3.3% –

Overheads % revenue 29% 28% 30% 30%

Total marketing % revenue 35% 33% 37% 37%

1.  Adjusted measures are non-GAAP measures, a full explanation of the adjustments is included in the glossary. The prior period is restated for the effects of

discontinued operations.

Overheads as a % of revenue have reduced to 29% (FY23 restated: 30%) with inflationary pressures in respect of wages and

salaries offset by a reduction in overall headcount following the B2B restructure and operational efficiencies arising from the

Ryanair partnershipagreement.

Adjusted EBITDA has increased to £38.0m (FY23 restated: £32.2m). A full explanation of adjusted measures is included

in theglossary.

On the Beach Group plc Annual Report and Accounts 2024

25

Governance Financial StatementsOverview Strategic Report

![]()

#### Chief Financial Officer report continued

#### Exceptional items

Group exceptional items on a net basis are £0.6m in the year with £4.8m of exceptional income following the settlement of

refunds litigation with Ryanair offset by £4.2m of exceptional costs incurred in the year. Costs related to legal and professional

fees in respect of litigation (£3.9m) and restructuring costs (£0.3m).

Exceptional items in the prior year (restated) amounted to £3.3m, being legal and professional fees (£2.0m) and restructuring

costs (£1.3m).

#### Cash and liquidity

The Group remains in a strong financial position with combined cash balances of £235.7m (2023: £184.4m):

– Group cash, excluding amounts held in trust, of £96.2m (30 September 2023: £75.8m).

– Customer prepayments held in a ringfenced trust account of £139.5m (30 September 2023: £108.6m).

Net finance income in the year has increased to £5.3m (2023 restated: £2.4m) due to the impact of higher base rates.

We remain frustrated by ongoing delays to ATOL reforms. We understand that following the change in Government during the

year there is now no definitive timetable in place. We will continue to take proactive steps to ensure we are able to compete fairly

in the market whilst continuing to provide protection to our customers.

#### OTB performance

2024

Adjusted¹

£m

2024

GAAP

£m

2023

Adjusted¹

£m

2023

GAAP¹

£m

TTV 1,124.2  – 983.8  –

Revenue 114.6  119.2  106.9 106.1

ECL (1.7) (1.7) (1.9) (1.9)

Gross profit 112.9 117.5 105.0 104.2

Online marketing costs (30.2) (30.2) (26.0) (26.0)

Offline marketing costs (12.2) (12.2) (14.6) (14.6)

Gross profit after marketing costs 70.5 75.1 64.4 63.6

Overheads (34.2) (34.2) (32.3) (32.3)

Depreciation and amortisation  (12.2) (12.2) (9.9) (9.9)

Exceptional operating income/(costs)  – (4.2) – (3.3)

Share-based payments – (2.2) – (1.1)

Amortisation of acquired intangibles  – (2.2) – (4.2)

Operating profit 24.1 20.1 22.2 12.8

EBITDA 36.3 34.5 32.1  26.9

1.  Adjusted measures are non-GAAP measures, a full explanation of the adjustments is included in the glossary. The prior period is restated for the effects of

discontinued operations.

Revenue has increased to £119.2m (FY23: £106.1m). This is as a result of strong bookings across both Winter and Summer

seasons,with ABV increasing by 2% despite a significant deflationary environment in H2 as a result of excess capacity across

low-cost carriers.

Revenue includes the impact of additional one-off costs of £3m incurred ensuring continuation of Ryanair supply prior to finalising

the integration.

Marketing and overhead costs are up 5% year on year despite a 14% increase in TTV due to the focus on improved operating

leverage as we continue to improve EBITDA margin % back towards pre-pandemic levels.

On the Beach Group plc Annual Report and Accounts 2024

26

![]()

#### Classic Collection performance

2024

Adjusted¹

£m

2024

GAAP

£m

2023

Adjusted¹

£m

2023

GAAP¹

£m

TTV 40.6  – 28.0  –

Revenue 8.8  9.0 6.0 6.0

Cost of sales (4.8) (4.8) (3.7) (3.7)

ECL – – (0.1) (0.1)

Gross profit 4.0 4.2 2.2 2.2

Gross profit after marketing costs 3.8 4.0  1.5 1.5

Overheads (2.1) (2.1) (1.4) (1.4)

Depreciation and amortisation (0.1) (0.1) – –

Share-based payment charge – (0.1) – –

Amortisation of acquired intangibles – (0.6) – (0.9)

Operating profit/(loss) 1.6 1.1 0.1 (0.8)

EBITDA  1.7  1.8  0.1 0.1

1.  Adjusted measures are non-GAAP measures, a full explanation of the adjustments is included in the glossary. The prior period is restated for the effects of

discontinued operations.

Classic Collection provides an online B2B platform that enables high street travel agents to sell dynamically packaged holidays

totheir customers. Following the discontinuation of CCH in the year, the prior year results have been restated and include only

the results of the legacy Classic Package Holidays segment.

Revenue for the year was £8.8m (FY23 restated: £6.0m), as a result of both increased booking volumes and an increased ABV.

EBITDA was £1.7m (FY23 restated: £0.1m) following a significant reduction of costs on the discontinuation of CCH in the year.

#### Financing

In December 2022, the Group refinanced its credit facilities with Lloyds Bank and NatWest and entered into a new facility for

£60m expiring in December 2025. The facility agreement included the option for two one-year extensions, both of which have

now been exercised. The revised expiry date is therefore December 2027.

In January 2024, an option was exercised to extend the facility by £25m in order to provide additional working capital headroom for

continued growth. This extension is effective until July 2025. Details of the current facility limits and maturity dates are asfollows:

Existing facilities £ Issued Expiry

Drawn at

30 September

2024

RCF – Lloyds Bank £42.5m Dec 2022 Dec 2027 Nil

RCF – NatWest £42.5m Dec 2022 Dec 2027 Nil

Total facilities £85m

#### Share-based payments

The Group has a number of Long-Term Incentive Plan ('LTIP') schemes in place which vest subject to continued employment and

performance criteria. In accordance with IFRS 2, the Group has recognised a non-cash charge of £2.3m (FY23 restated: £1.1m).

The share-based payment charge represents a non-cash charge for the expected cost of shares vesting under the Group’s LTIP.

The change in the year is a result of a reduction in the number of awards in the year as well as the change in expectations for

non-market based performance conditions. Given the volatility and size of these charges they are added back to provide

comparability to prior periods.

On the Beach Group plc Annual Report and Accounts 2024

27

Governance Financial StatementsOverview Strategic Report

![]()

#### Chief Financial Officer report continued

#### Taxation

The Group tax charge of £6.3m represents an effective rate of 24% (FY23: 22%). An increase in the UK corporation rate from 19%

to 25% (effective from 1 April 2023) was substantively enacted on 24May 2021.

#### Cash flow

FY24

£m

FY23

£m

Profit before tax from continuing operations 26.5 14.4

Loss before tax from discontinued operations (7.2) (2.0)

Depreciation and amortisation 15.1  15.3

Net finance income (5.3) (2.6)

Share-based payments 2.3  1.2

Net loss on disposal of property plant and equipment 0.6 –

Net loss on disposal of intangible assets 0.2 –

Loss on discontinued operations 4.6 –

Movement in working capital (4.3) (4.1)

Corporation tax (3.9) (0.2)

Cash generated from operating activities 28.6 22.0

Other cash flows

Capitalised development expenditure  (10.2) (12.0)

Capitalised intangible assets (0.1) –

Capital expenditure net of proceeds – –

Net finance income  5.4  2.8

Payment of lease liabilities (1.8) (1.5)

Dividends paid (1.5) –

Total net cash flows 20.4 11.3

Opening cash balance 75.8  64.5

Closing cash at bank 96.2  75.8

Closing trust balance 139.5  108.6

The cash flow profile of the Group has followed a similar pattern to the prior year with the majority of customers travelling in the

period June to September and therefore the cash flows (excluding any cash held in the trust account) experienced a trough prior

to June and a peak following this. As a result the available credit facilities are only utilised for a short period.

Net cash inflows were £20.4m (2023: £11.3m). This is due to increased profitability in the period and increased interest income given

the high base rate environment. Not included in the Group’s cash position is £139.5m (FY23: £108.6m) of customer prepayments held

in a trust account to be released once the customer has travelled. The Group remains in a strong financial position with sufficient

cash reserves to continue to invest in its continuing success.

On the Beach Group plc Annual Report and Accounts 2024

28

![]()

#### Discontinued operations

During the year we reviewed the

performance of our B2B business, being

the Classic Collection Holidays ('CCH') and

Classic Package Holidays ('CPH') segments

and identified necessary changes to

improve performance. As a result of these

changes the Board believes that CCH

should be presented as discontinued

operations due to a number of factors

including the different revenue expected

tobe recognised (on an agency basis) in

the future.

As a result of these changes we will

operate with a simpler operating model

for the benefit of suppliers, agents and

customers, see note 10 for further details.

As a result of these changes we have

recognised a loss on discontinued

operations of £7.2m. This includes the

write-off of £4.6m of goodwill previously

attributed to the CCH segment, as well

as redundancy costs, onerous contract

provisions and the loss for the period.

The freehold premises from which CCH

previously operated are shown as an asset

held for sale at the year-end. Following

the sale of these premises, which is

expected to complete in early 2025, the

discontinuation of CCH is expected to be

cash neutral.

The prior year also includes the

discontinuation of our International

business. In FY23 this contributed

revenue of £0.9m and an operating

lossof £0.5m.

#### Capital allocation

Following the introduction of a revised

capital allocation policy in FY23, the

Board has continued to invest in organic

growth whilst maintaining capital

discipline. The Board has previously

signalled its intention to re-introduce

a dividend for FY24 given the return

to normal market conditions and a

sustainable cash generative business

model. Alongside this, the Board

considers the launch of an on-market

share buyback programme of up to

£25m as being appropriate in light

of the Group’s cash generation and

strong balance sheet. The Company

would intend to cancel those shares

upon buyback providing a positive

enhancement to EPS.

#### Dividend

The Board is recommending a final

dividend of 2.1p per share (2023: Nil). An

interim dividend of 0.9p per share was paid

in May2024. The Board is comfortable that

the Company has sufficient distributable

reserves to recommend the dividend and

commence the share buybackprogramme.

#### Current trading and outlook

Our FY24 growth has continued into the

new financial year with YTD TTV is +14%.

Our forward book is at record levels and

Group winter ‘24 YTD TTV is +25%. We

approach our key booking period in Q2

with significant momentum. Our platform

and proposition are stronger than ever

and we are taking share in adjacent

markets. Current trends and strategy

giveus confidence that summer‘25 will

be significantly ahead ofsummer ’24.

#### Medium-term guidance

In the medium-term the Group’s ambition

is to deliver TTV of £2.5bn, EBITDA of

£100m (40% of Revenue) and Adjusted

PBT of £85m. Delivery of the strategy

is underpinned by our asset light, cash

generative model and strong balance

sheet. We have the opportunity to

accelerate delivery of our ambition with

complementary targeted M&A, however

we will retain a disciplined approach.

Jon Wormald

Chief Financial Officer

2 December 2024

On the Beach Group plc Annual Report and Accounts 2024

29

Governance Financial StatementsOverview Strategic Report

![]()

### BEACH

### HOLIDAYS.

FAIRLY. FOR

### EVERYONE.

### FOREVER.

#### Sustainability

#### We are committed to conducting

#### our business the right way and we

#### want to drive meaningful change

#### across the industry in areas that

#### are strategically important.

To that end, we developed an ESG strategy aligned to our

purpose, values and strategy that will help build resilience

in the business, improve behaviours in our supply chain,

create long-term value and ultimately drive positive change.

On the Beach Group plc Annual Report and Accounts 2024

30

![]()

50%

of our exec team are female

3

new employee voice forums

aligned to focus areas above

7.3

employee engagement

Index score

87%

response rate to employee

engagement survey

5

new family friendly

policies launched

79%

reduction in the word count of

our customer T&Cs

3,785

signatures on our safe

swimwear petition

1,551

sustainable hotels available

on our website

0%

of waste sent to landfill

0.02%

of direct emissions make up

total emissions

42%

reduction in direct emissions

set as internal target by 2030

255

trees planted via

FruitfulOfficepartnership

#### Here

#### for people

An inclusive workplace that

champions diversity, attracts

and fairly rewards talent, and

strengthens communities

through outreach and

socialmobility initiatives.

Here for

#### holidaymakers

Providing safe and accessible

holidays that empower and

inspire customers to travel

more sustainably.

Here for

#### the planet

Reducing our environmental

impact and helping to protect

our natural environment.

Focus areas

•  Health and wellbeing:

Supporting employee health

and wellbeing and cultivating

an engaged, skilled and

rewarded workforce.

•  Diversity and inclusion:

Creating an inclusive workplace

that attracts talents from

diversebackgrounds.

•  Giving back:

Giving back to communities and

empowering our employees to

support causes they care about.

Link to SDGs

Link to SDGs

Link to SDGs

Focus areas

•  Health and safety:

Deliver the holiday our

customers bought, safely.

•  Customer satisfaction:

Make our holidays accessible

and ensure customers have

value, choice, flexibility and

agreat holiday experience.

•  Sustainable travel:

Empower and inspire

our customers to travel

moresustainably.

Focus areas

•  Climate:

Responding to the climate crisis

and measuring and reducing

ourGHG emissions.

•  Operations:

Reducing the environmental

impact of our operations and

developing an environmentally-

responsible culture.

•  Oceans:

Protecting our beaches and

oceans for future generations.

#### 2024 highlights 2024 highlights 2024 highlights

On the Beach Group plc Annual Report and Accounts 2024

31

Governance Financial StatementsOverview Strategic Report

![]()

#### I feel really lucky to work for a

#### company that takes employee

#### wellbeing seriously.”

Rob Brooks

Social and Content Lead

#### Sustainability continued

#### Here for people

We’re proud of our diverse, talented and dedicated

people. They’re the driving force behind our success

and we’re committed to investing in their growth,

enhancing their experience with us, and supporting

them in reaching their full potential.

We continue to focus on enhancing

employee engagement and making

On the Beach an inclusive place

to work where everyone feels

empowered to be their authentic

selves and supported toreach

their fullpotential.

#### Supporting our people

Supporting our people in all aspects of

their lives, helping them to reach their

potential, and contribute to our success

remains a priority for us, and this was

front of mind when we introduced some

changes to our employee benefits earlier

this year. We were delighted to launch our

new family-friendly policies that have seen

us introduce:

•  enhanced maternity, shared parental,

and adoption leave – 12 weeks’ leave

at 100% pay and 27 weeks’ leave at

75% pay;

•  enhanced paternity leave –

fourweeks at 100% pay;

•  two weeks of paid fertility leave

foreither parent;

•  pregnancy loss leave to support

anyone who loses a baby at less

than24 weeks; and

•  parental bereavement leave to

support our employees when the

absolute worst happens – up to

12weeks at 100% pay.

#### FY25 focus

•  Introduce a long-term

development programme

to support the continuous

growthand alignment of

our Executive and senior

leadership team.

•  Design an internal

leadership development

programme, aligned to the

Executive programme, to

support the continuous

growthofourleaders.

•  Creation of a Senior Leadership

Forum to strengthen

communication throughout

the organisation, ensuring that

information flows effectively,

both upward and downward.

•  Continue to create

opportunities via our

schooloutreach programme.

•  Embed our vision and

values across the whole

employeejourney.

#### FY24 highlights

•  New and improved benefits for

employees including family-

friendly policies, enhanced

pension contributions and

holiday buy.

•  Employee Voice forums

established with a focus

onWellbeing, Equality,

Diversity& Inclusion, and

Community & Charity.

•  Achieved a strong Employee

Engagement Index score of

7.3out of 10 and a response

rate of 87%.

•  Continued focus on

increasing the capability and

development of our people

leaders, building onour Up

leadershipprogramme.

•  Established initiatives to support

education in our communities,

providing technical and

vocational skills and helping

toadvance social mobility.

On the Beach Group plc Annual Report and Accounts 2024

32

![]()

Q

#### How did the new

#### shared parental

#### leave benefit you

#### andyourfamily?

A

Shared parental leave

allowed me to spend valuable

time with my new daughter

without having to use annual

leave or significantly drop my

pay.

It was amazing to get that

time while she’s still so young

and this leave allowed us

to go on two small family

holidays as a new family –

times I will always cherish!

Q

#### How did you split

#### theparental leave?

A

I was able to split the

parental leave in two

two-week stints a couple

of months apart and take

the time off with my partner,

Liv, and our new daughter.

Q

#### How did the shared

parental leave help to

#### improve your overall

#### work-life balance?

A

Having a child for the first time

is daunting, and as someone

who takes great pride in work,

I was worried about how I might

balance work and my new home

life. However, shared parental

leave gave me important breaks

from work when they were

sorely needed, usually after long

stints of very early mornings

and demanding evenings as

anew dad.

Q

#### Do you feel the shared

#### parental leave policy

#### reflects our commitment

#### to supporting employees

#### and their families?

A

Absolutely.  I feel really lucky to

work for a company that takes

employee wellbeing seriously

and this shared parental policy

is a huge reflection of that.

Honestly, I’m not sure what

I’dhave done without it!

Rob Brooks

Social and Content Lead

#### Family-friendly

Q

#### How important do

#### you think it is forcompanies to offer

#### shared parental

#### leave in today’s

#### workenvironment?

A

I think shared parental

leave is important today

more than ever, especially in

families where both parents

are career-driven and in

full-time employment. With

the cost of living shooting up

every year, now more than

ever, time is a commodity

that is so precious and

makes such a huge

difference to a new parent.

Q

#### What advice would

#### you give to other

#### parents or expectant

#### parents consideringtaking shared

#### parental leave?

A

You should do it – seriously.

It can seem quite daunting

to take on at first with forms

to fill out, decisions on when

you’ll take the time and, of

course, a discussion to be

had with your partner on

how much time you’ll share.

But this benefit isn’t available

at every workplace and is

worth its weight in gold.

On the Beach Group plc Annual Report and Accounts 2024

33

Governance Financial StatementsOverview Strategic Report

![]()

#### Sustainability continued

#### Here for people continued

#### Guide

#### dog visit

Case study

As part of our ongoing commitment

to employee wellbeing, our

Wellbeing Forum invited Guide Dogs

UK to visit our Manchester office,

transforming an ordinary workday

into a memorable experience. Our

people had the chance to meet

and interact with the guide dogs,

offering some much-needed canine

companionship. One employee

shared, “What started off as a typical

miserable day in Manchester turned

into one of my favourite working

days ever! All I needed was some

canine cuddles.” The event not only

provided a wellbeing boost for our

team but also supported the charity’s

work, giving people the opportunity

to purchase merchandise and make

donations. It quickly became one of

our most popular wellbeing activities,

highlighting the positive impact of

initiatives that also give back to

thecommunity.

When someone decides to bring their

career to On the Beach, we believe

they should get the full benefit from

themoment they walk through the door

(bethat physically or virtually!) and this

is why we’ve made our family-friendly

benefits and others, available to all our

people from day one of employment.

Alongside this, we introduced the option

to buy additional leave and increased

ouremployer pensioncontributions.

We also continue to provide free 24/7

access to our Employee Assistance

Programme via Simplyhealth, giving our

people access to 24/7 confidential in-the-

moment support with any mental wellbeing

challenges or financial and legal concerns.

Alongside this, they have access to virtual

GP appointments at a time that works for

them and can claim cashback to help with

a range of everyday health treatments and

services including dental, physio and eye

tests and glasses.

Our caring team of Mental Health

First Aiders together with our newly

formed Wellbeing Employee Voice

forum (representing employee voice

around all things wellbeing) also provide

great resources and events to support

employee wellbeing, including a very

popular visit from the Guide Dogs!

#### Connection and collaboration

We’re focused on making sure that

everyone feels connected to our

ambitions and journey, that they

understand where we’re going, how

we’ll get there, the role they’ll play

in our future success and how we’ll

demonstrate our values in everything

wedo.

We use our monthly all-hands

(BeachLife)to keep everyone connected

with our journey, sharing updates and

celebrating achievements, and we’ve

introduced communication platforms to

support cross-business collaboration

andcommunication wherever our people

are working.

We were delighted to involve our people

in the official launch of our transformational

Ryanair partnership when Eddie Wilson,

Ryanair CEO joined us in our Aeroworks

office for a live press event and Q&A

session. It was a great opportunity to come

together and celebrate this important

milestone in thisway.

We know that positive relationships and

strong social connections at work can be

a key factor in helping employees reach

their potential, and this is why we continue

to host monthly social events, giving our

people a chance to come together and

connect in a relaxed environment.

On the Beach Group plc Annual Report and Accounts 2024

34

![]()

Laura Meaney

Paralegal and Claims Manager

#### Talent development

We support and encourage our people

to grow and develop through a range

ofdifferent learning opportunities.

This includes access to professional

development qualifications and

programmes, training workshops to

enhance skills and knowledge, and

tailored learning sessions to support

development and personal and

professional growth.

In addition, we leverage flexible learning

through our learning platform, Learnerbly.

Alongside lots of free resources on the

platform, we provide everyone with a

personal allowance that they can use

to invest in books, courses, coaching,

and other resources. This allows them to

tailor their learning experience to align

with their individual learning style, needs

andcareer goals.

We actively encourage our people

to embrace continuous learning and

development and share useful resources

and content, including podcasts (such as

the Squiggly Careers series), TED talks,

andbook recommendations to help

support conversations around growth.

Q

#### Tell us about your

#### recent qualification

A

In  August  I qualified with

CILEX as a Litigation Executive

after the completion of all

my exams. Once I have

completed my portfolio, I

will be a Chartered Legal

Executive/Lawyer.

Q

How does it feel to

#### have OTB support

#### you with this?

A

It’s amazing. Their support

not only provides valuable

opportunities for growth but

also makes me feel proud

to be part of a team and

company that truly cares.

Q

#### What next?

#### Anyfurther quals

#### inthe pipeline?

A

I'll be looking for further

courses to support my

development and enhance

my knowledge, but for now

Iam definitely taking a

breakfrom exams!

Q

#### How did you balance

study work and

#### homelife?

A

Managing full time work,

studying, and a busy home

lifewas a challenge, but

On the Beach supported

me with study time in the

run up to my exams and

mymanager provided

someuseful insight

intostudytechniques.

#### Professional

#### development

#### “ When someone decides

to bring their career to

#### On the Beach, we want

#### to make sure they feel

supported from the

#### moment they join us.”

On the Beach Group plc Annual Report and Accounts 2024

35

Governance Financial StatementsOverview Strategic Report

![]()

#### Here for people continued

#### Women in Travel

#### Board member

#### This year, I was

#### invited to join

the Board of the

Association of

#### Women in Travel

#### ('AWTE')…

… and it’s been an incredible

experience working alongside

inspiring women, and championing

opportunities within the travel

industry. I’m also part of the TTG

30 under 30 cohort this year, which

recognises future leaders of travel.

Both of these roles offer

fantastic opportunities for my

professional and personal growth

and development. Even though

muchofthe involvement happens

outside of work hours, it’s great

toknow that On the Beach and

mymanager recognises and

supports my development in

thisway.

#### Leadership development

This year, we’ve introduced a long-

term development programme to

support the continuous growth and

alignment of our Executive team. In line

with this, we’re designing an internal

leadership programme, building on the

Up programme we introduced last year,

tosupport the continuous growth of our

leaders across the Group.

The internal programme has been

designed following an extensive learning

needs analysis to ensure the most critical

learning needs are met first in order to

support our strategic ambitions. The

programme will offer our leaders the

choice to attend a variety of learning

events that align with their identified

development needs. Leaders will also

be able to access our new Learning

and Development Hub, designed to

focus learning aligned to our leadership

principles and promote self-driven

development and curiosity.

We encourage and support all of our

employees to also look for opportunities

outside of the workplace that will

support their professional development,

expand their leadership skills, and foster

networking opportunities too.

#### Employee Voice

We regularly seek feedback from

our employees via our anonymous

engagement surveys. Our annual

engagement survey runs every October

using the Hive platform, and in addition

we run quarterly short Pulse surveys.

These insights are crucial in helping us

understand what’s going well and where

we may need to challenge our thinking

and do things differently. By doing this

we can enhance the daily experiences

of our employees while staying focused

on making On the Beach a great place to

work. The insights from recent surveys

led to the creation of our three Employee

Voice forums: Wellbeing Forum, Equality,

Diversity & Inclusion ('EDI') Forum and

Community & Charity Forum.

We’ve driven a lot of change through

our organisation this year to support the

successful delivery of our strategy and we

were pleased to see that our people have

remained positively engaged throughout.

In our annual engagement survey FY24 we

achieved a strong employee engagement

index score of 7.3 and an impressive

response rate of 87%.

We’re committed to listening to and

acting on their feedback to drive further

improvements and continue making

Onthe Beach a great place to work.

We encourage diversity of thought, and

our newly established Employee Voice

Forums are helping with this. Our three

forums play a key role in representing

employee voice aroundtheimportant

topics of Wellbeing, ED&IandCommunity.

#### Sustainability continued

Manisha Blair

Marketing Manager

On the Beach Group plc Annual Report and Accounts 2024

36

![]()

Q

#### How did it feel to be

nominated for andwin an Above and

#### Beyond Award?

A

Surprised and seen! It had

been such a busy quarter

where the business had been

able to deliver so much value

for our customers. In a time

where everybody had worked

so hard it felt extremely special

to have been chosen for

theaward.

Q

#### What were you

#### recognised for?

A

I was looking for a next

level challenge to help build

my confidence in my own

abilities and show next level

delivery capabilities; and was

asked to lead a key booking

path project.

I worked across a number of

teams to ensure successful

delivery on time, and received

some great feedback from my

managers and peers.

Quote from Lilly’s manager:

"Lilly smashed this piece of

work, while at the same time

continuing their contributions

to the team, and picked up

other work alongside this

to ensure their team was

alsosuccessful."

Q

#### What does this

#### recognition mean toyou on a personaland professional

#### level?

A

It’s a massive achievement

on all levels. Given my age

and experience there’s

always a level of doubt

in the back of your head

whenyou get assigned

abigresponsibility.

Being given the chance to

work on this project, that I

received the award for, felt

almost too good to be true.

This has really boosted

my confidence across the

board – knowing that my

work is of value and is

beingrecognised as such.

Q

#### What motivates you

to go above and

#### beyond in your role?

A

When you think of someone

that you don’t know so well,

especially in the workplace,

we tend to focus primarily on

the role they perform. I want

to be known as someone

who works hard and that

can be trusted – and going

above and beyond may be

the most straight-forward

way to leave that impression.

Lilly Helbling

Software Engineer

Above and

#### Beyond winner

They’ve started some great conversations

across the business through our dedicated

Slack channels and are helping to drive

some meaningful change, with specific

targets for the year ahead, including

reducing our gender pay gap and

celebrating diversity across our business.

This is aligned with our strategic direction

to ensure that our people have a voice in

these importantareas.

The forums also feed into our established

Pier Group, chaired by Shaun Morton.

Thisensures that our Chief Executive

hears the employee voice firsthand and

can work with Pier Group to ensure we

continue to drive meaningful change for

our people.

Veronica Sharma is our dedicated

Non-Executive Director for workforce

engagement and regularly meets with

Pier Group to discuss ideas and progress,

provide industry insights and advice and

ensures the employee voice is heard by

the business and the Board.

#### Reward and recognition

Our reward structure is designed

to ensure we can attract, retain and

incentivise our people to enable us

to deliver our business strategy.

Further information on reward and

workforce remuneration can be

foundin the Workforce report on

pages104to105.

We recognise and celebrate great work

with our quarterly Above and Beyond

Awards and our End of Year Awards.

Everyone gets a chance to nominate

those peers who are really going the

extra mile, and the winners are selected

by the Executive team and celebrated

at Beach Life, our monthly all-hands

meeting. These awards shine a light

on the amazing drive, commitment and

talents of our people and the respect

and support that our people have for

each other. Over the year, we’ve had

over 180 nominations and celebrated

15winners.

On the Beach Group plc Annual Report and Accounts 2024

37

Governance Financial StatementsOverview Strategic Report

![]()

#### Talent attraction

We understand and value the strength

that diversity brings, and that’s why we’re

committed to creating an inclusive and

supportive culture at On the Beach where

our people feel valued, respected, and

empowered to reach their potential,

regardless of gender.

Attracting and securing diverse talent

will always be key to our success and

we continue to review and improve our

talent acquisition process to ensure

we’reachieving this.

The more diverse we are, the better we

can understand our customers, their

wants and needs and work together

tofind innovative solutions.

This year we supported the Reframe

Women in Tech Conference which is all

about championing women in technology.

It’s great to be part of events like this

where we can listen and learn from others

and proudly talk to women about our

inclusive, supportive culture and about

careers in Technology at On the Beach.

We also have an eye on our future

talentpipeline through the work

that we’re doing with schools and

colleges, tosupport social mobility.

Werecognise the important role we can

play in educating and inspiring young

people around careers in Technology,

particularlygirls, and we’re building a

programme that will enable us to start

these conversations as early as Year 7.

#### Here for people continued

Sustainability continued

I felt surprised and seen! In a time where

everybody had worked so hard, it felt extremely

special to have been chosen for the award.”

Lilly Helbling

Software Engineer

In March, we combined a celebration for

International Women’s Day with a visit

from a local high school to support early

career conversations. We invited the

students to our offices where they met with

inspirational women from right across our

business who shared their varied and very

different career stories - helping to provide

some inspiration and food for thought.

We’ll continue to build on our partnership

with local schools with a focus on

inspiring and attracting future talent.

You can read more about this in our

Gender Pay Gap report.

Jennie Cronin

Chief People Officer

#### “ We want to help

#### increase our

understanding of

social inclusion and

#### the barriers that

#### exist and give our

#### time and support

#### tohelp the students

to grow, develop,

#### experience and find

#### new opportunities.”

On the Beach Group plc Annual Report and Accounts 2024

38

![]()

Board gender

diversity

Executive

Committee

Direct reports

to the Executive

Committee

Group

Male Female Prefer not to say

44%

56%

9 8

30554

50%

50%

53.33%

46.67%

56.68%

43.32%

#### Gender pay gap data

We have published our 2024

GenderPay Gap report (covering

theperiod April 2023 to April 2024).

The full report is available at

https://www.onthebeachgroupplc.com/

people/responsibility.

Our mean hourly pay gap is 27.6%

(2023: 35.3%). Our mean gender pay

gap is now at the lowest level in our

last six years of reporting.

Our long-term ambition is to reduce

this gap further and our commitment to

closing our gender pay gap is as strong

as ever. We’re pleased to see that the

data is tracking positively to reflect this.

We’re committed over the long term to

designing and developing foundations

that will sustain and embed inclusivity

across our business, and gender is a

key part of this. Although we’re making

progress, we continue to experience

challenges in two key areas: Technology

and Contact Centre, and these therefore

remain a primary focus.

We know that this is an industry-wide

challenge and we’re continually

looking at how we can encourage

more women into technology roles,

and understand the barriers to

progression and development for

ourcurrent women in tech.

We have strong gender diversity

across all functions with the number of

women equal to or greater than men

in most functions, and we continue

to focus on creating a supportive

environment where women can thrive

and develop at all levels.

We’re looking forward to building on

the great work we’ve done this year, in

particular further enhancing the support

we offer for our people who are

experiencing menopause symptoms,

through our partnership with Henpicked.

You can read more about our plans in

the Gender Pay Gap report.

#### Giving back

It’s important to us that we play our part

in giving back and we also want to help

our employees to support causes they

careabout.

Through our Fundraising Boost scheme, we

give the fundraising efforts of our people

an extra boost, and this year they’ve been a

busy bunch raising money for their chosen

charities by completing Swimathons, Ultra

marathons and everything in between.

We’ve also partnered with DKMS UK as

our Charity of the Year and we’re using our

collective and combined efforts to raise

awareness of their work, grow the stem

cell register and fundraise to support their

mission to delete blood cancer. It’s a charity

that’s close to our hearts as our much-loved

colleague passed away after a two-year

battle with a form ofblood cancer and no

stem cell donor matches on the register.

See also our Case Study on our visit from

Guide Dogs UK on page 34.

Employment of

#### disabledpersons

The Group has carefully adhered to policies

in relation to the employment of disabled

persons. Selection for employment,

promotion, training, and development

(as well as other benefits and awards)

are made based on merit, aptitude, and

ability and the Group does not tolerate

discrimination in any form, including in

relation to disabledcandidates.

The Group works on a one-to-one basis

with employees who need support with

any health conditions, physical or mental,

at any point in their career journey with On

the Beach, to understand how all of their

individual needs can be met. For example,

we’ll conduct risk assessments and detail

all adjustments that need to be made to

accommodate the additional needs of

individual employees, eg, disabled parking

space, step-free access,and specific

workstation needs.

#### Our gender diversity

Group data as at 30 September 2024.

On the Beach Group plc Annual Report and Accounts 2024

39

Governance Financial StatementsOverview Strategic Report

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#### Sustainability continued

#### Here for holidaymakers

We are committed to delivering safe, accessible,

and memorable holidays that give our customers

value, choice, and flexibility – while inspiring more

sustainable travel choices for a positive impact on

people and the planet.

#### FY25 focus

•  Optimisation of automation to

enable customers to manage

their booking more easily.

•  Development of App so that

our customers can access

their holiday booking in a

onestopshop.

•  Continued engagement with

suppliers to encourage and

incentivise hotels to obtain a

sustainability accreditation.

•  Ongoing lobbying of

Government and Regulators

toensure a competitive and

fairmarket.

#### FY24 highlights

•  Launched pilot scheme to

highlight sustainable hotels

tocustomers.

•  Launched safe swimwear

campaign to highlight dangers

of light-coloured swimwear,

to raise awareness and call

forchange.

•  Updated customer T&Cs to

make shorter, simpler and

moreunderstandable.

•  Continued improvements

of the end to end

customerexperience.

#### Health and safety

We are committed to maintaining and

developing a culture of safety and risk

awareness throughout our organisation

to the benefit of our customers,

suppliers and employees. We have a

comprehensive overseas health and

safety management system in place,

which has been reviewed and approved

by the Board, which has ultimate

responsibility for health and safety.

The Group’s Health and Safety team,

through processes and procedures,

delivers on our committed safety

standards. Risk and safety standards

are measured in a number of ways,

including remote evidence-based

verification, review of documentation

and certification and physical audits

to ensure compliance. Potential

improvements identified are followed up

with our suppliers to provide continuous

support and proactively improve safety

throughout our supply chain. The Health

and Safety Committee are responsible

for reviewing and assessing the risk

management processes and continuous

monitoring of standards. The Health and

Safety Committee meets on a quarterly

basis and reports to the Board on health

and safety matters. We also provide

helpful content to our customers via

our health and safety hub to help keep

customers safe on their holidays.

We have implemented a formal incident

and crisis management plan to help

ensure that in the event of a disaster

or crisis, we are prepared and able to

respond quickly and effectively. Thisis

regularly updated to take account

oflearnings from recent events.

On the Beach Group plc Annual Report and Accounts 2024

40

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#### Customer satisfaction

Holidays are the best bit of our customers’

year, and we need to do everything

we can to make sure it measures up to

ensure that they go with a swing!

Our holiday perks continue to help

customers get even more joy from their

holiday, be that starting holiday earlier

with free fast-track airport security, feeling

like you are travelling premium with free

airport lounge or free mobile data to stay

connected whilst chilling bythe pool.

We continue to optimise our customer

service experience, with ever increasing

self-serve and automation, making it

quicker, easier and cheaper for customers

to make amends to their bookings and/

or get answers to their queries. We have

introduced new ways for customers to

contact us based on their feedback (eg,

live chat), improved the speed at which

we deal with customer queries, increased

the opening hours of some of our service

teams and multiskilled our service agents

to improve first time resolution. Our pledge

to give our customers jollier jollies is a call

to arms that drives and unites us across

allareas of the business.

On the Beach Group plc Annual Report and Accounts 2024

41

Governance Financial StatementsOverview Strategic Report

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#### Sustainable

#### hotels

Case study

During FY24 we have continued to engage

with suppliers to encourage and incentivise

them to obtain a sustainability accreditation.

We use Rating.Bio to compare and measure

the sustainability of the hotels that we sell.

Sustainability may not be an immediate

focus for our customers when they

are searching for their holiday. They

are prioritising other matters such as

value for money. However, now that

we have sustainability data, we have

taken the first steps in displaying

some sustainability information for

ourcustomers who may be interested

in this information.

We have launched a sustainable

holidays section on our website making

it easier for our more climate-conscious

customers to make an informed

decision about where they choose to

holiday and marked certain hotels as

sustainable where they have a Rating.

Bio sustainability score. These are

very early days but we will continue to

review the sustainability information

we give our customers as this is likely

to become an increasingly relevant

consideration over the medium to

long term.

Number of sustainable hotels

available on site as at 2 July 2024

1,551

#### Sustainability continued

#### Here for holidaymakers continued

#### Accessible holidays

We believe that holidays should be

enjoyed by all. There are a number

of things we are doing to make our

holidaysmore accessible:

•  Spreading the cost: We offer low

deposits and instalment payments

toallow customers to spread the

costof their holiday, and have

recently introduced Klarna as an

additional option for customers who

may prefer to pay for their holiday in

instalments that run after the holiday

rather than before it.

•  Finding the right holiday: We have

introduced greater personalisation

capability through automation and

AI so we can show consumers and

users holidays which are most likely

to meet their requirements.

•  Inclusive design: We develop all of

our consumer facing materials with

inclusive design to ensure our product

is as accessible and usable by as many

people as possible.

•  Special assistance: We want to

make sure everyone can have an

enjoyable holiday that suits their

needs. We have an experienced team

who can help customers with any

special assistance requests and we

ask customers to let us know of any

special assistance requests or needs

at the time of booking so that we can

check, whether possible, whether

those needs can be met.

We will continue to innovate to develop

products and processes that make travel

easier and more accessible for everyone.

On the Beach Group plc Annual Report and Accounts 2024

42

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#### Swimwear

#### campaign

Case study

Providing safe and accessible holidays for

our holidaymakers to ensure the very best

customer experience is one of our key focus

areas and during FY24 we have focused on

swim safety.

This led to us undertaking some

research into child swimwear safety:

66% of children own swimwear which

is blue, white or grey and these

colours are extremely difficult to

see underwater, even just 2 metres

below the surface, and in some cases

impossible to see. Our research

also told us that 90% of parents are

not aware that certain colours of

swimwear cannot be seenunderwater.

We want to ban blue, white and grey

children’s swimwear to avoid any

unnecessary accidents and have

called upon the UK Government to

urgently review retailers being able

to sell these colours for children’s

swimwear aged between 0-16 years

old. We started a change.org petition

with over 3,785 signatures and

have enlisted the help of Rebecca

Adlington, four-time Olympic gold

medallist to raise awareness.

Additionally, recognising the

importance of swimwear colour,

we offered 5,000 pieces of vibrant

On the Beach swimwear for free to

those that made a qualfying booking,

ie a package holiday with a child,

and promoted safe swimming by

offering a discounted swim lesson.

These initiatives have contributed

towards the expansion of our perks

programme so even more customers

can get their holiday started sooner.

Giving back and supporting the

people and communities we serve

is part of our commitment to embed

community engagement activity

through our business. We signposted

on our website the valuable resources

from the Royal Life Saving Society UK

along with a link to make a donation.

#### Customer terms & conditions

We want our customers’ experience of

choosing and booking their holiday to be

easy and enjoyable. Before committing

to the holiday, we ask our customers to

accept our booking conditions and that

ofour suppliers.

We want our T&Cs to be easy to

understand, as short as possible, and

inthe same tone of voice that we speak

to our customers normally. This year,

we gave our T&Cs a beachy makeover

to achieve this objective and we rolled

these out to our customers during FY24.

Our previous word count was 12,829

and having undertaken a full review

of our T&Cs our new word count is

2,725 – currently the shortest in the

industry. Positive feedback was received

from a cross section of our employees

and a selection of our customers

(Very Important Beachers). They were

also externally reviewed by our legal

advisersspecialising in travel.

The launch of the new T&Cs included

a marketing competition to win a free

holiday. This perk was hidden within

the T&Cs and claimed within the first

twodays.

On the Beach Group plc Annual Report and Accounts 2024

43

Governance Financial StatementsOverview Strategic Report

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#### Sustainability continued

#### Here for the planet

We focus on managing climate risks, meeting

compliance standards, and reducing our direct

emissions with a set GHG target, while protecting

natural spaces and fostering responsible practices

within our influence.

#### Climate change – areas of focus

Climate change represents a global

crisis of unprecedented scale, with rising

temperatures, extreme weather events,

and the urgent need to reduce carbon

emissions placing significant pressure

onthe aviation and travel sectors.

For the Company, climate change

presents both risks that need careful

management and potential opportunities.

As a responsible business, we recognise

our role in supporting our customers

andsuppliers, while responding to

growing consumer interest in

climate-conscious decisions.

Our ongoing focus is on:

•  Emissions: understanding our

emissions, setting an appropriate

target and working towards it.

•  Suppliers: engaging with suppliers

toencourage sustainable practices.

•  Customers: monitoring customer

attitudes towards sustainability, with

the flexibility to adapt as priorities shift.

•  Operations: improving sustainability

within our own operations.

•  People: supporting our employees in

climate-related initiatives that matter

to them.

#### FY25 focus

•  Working towards our targets:

implement plans to ensure we

can meet the internal targets

we have set ourselves.

•  Engagement with suppliers:

continue to engage with

suppliers on climate and

sustainability matters.

•  Operations: continue to look at

how we can reduce the amount

of waste generated and commit

to hitting our target of 0% of

waste sent to landfill.

•  People: continue to support

our employees’ contributions to

our targets through training and

engagement exercises.

#### FY24 highlights

•  Scope 3 GHG emissions:

updated our analysis of our

total emissions.

•  Scope 1 & 2 targets: we set

internal targets for our Scope 1

& 2 targets, which follows the

latest climate science, and had

our baseline data verified by an

independent third party.

•  SBTi risk/benefit analysis: with

the information from our Scope

3 assessment, we conducted

an analysis and concluded the

risks outweighed the benefits

of setting a science-based

targetvalidated by SBTi.

•  Operations: we reduced

usage of both natural gas and

electricity, and maintained our

target of 0% of waste from our

head office sent to landfill.

On the Beach Group plc Annual Report and Accounts 2024

44

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This section of the report outlines some key developments

during FY24, as well as statutory greenhouse gas ('GHG')

emission reporting and our climate-related financial disclosures.

#### Emissions

Inventory of total emissions

During FY24, we engaged Envantage, our environmental advisers,

to conduct a full GHG inventory for our Scope 1 and 2 emissions

for our UK based operations as well as global Scope 3 emissions

sources across our value chain. The inventory covers the period

from 1 October 2022 to 30 September 2023 ('FY23'). Total GHG

emissions were calculated following best practice set out by the

GHG Protocol Standard for carbon accounting. GHG emissions

for Scope 1 and 2 were calculated using activity data. Activity data

was also provided for the majority of Scope 3 emissions including

the flights, hotel stays and transfers. Financial data was used for

ancillary purchased goods and services only.

FY23 Total – 567,754 tCO

2

e

Flights

Hotel Stays

Transfers

Scope 3

Emissions

Scope 1 & 2

Emissions

0.02%

0.30%

0.30%

3.40%

95.90%

Our own direct emissions, primarily from energy consumption

at our two head office locations, are minimal, representing just

0.02% of our total emissions. With intensity ratios of tCO

2

e/£m

revenue at 1.38 and tCO

2

e/employee at 0.3, these emissions

are small in the context of the Group’s overall footprint.

Indirect emissions, however, account for 99.98% of our total

emissions. The travel services our customers use make up

99.6% of this, with flights contributing 95.9% and hotels

contributing 3.4%.

Target setting

Armed with the emissions inventory, the Company engaged

Envantage to help set a target to reduce its Scope 1 and

2 emissions and assess the potential risks and benefits of

pursuing a target validated by the Science Based Target

initiative ('SBTi').

The output of this work is that the Company has committed

to reducing absolute Scope 1 and Scope 2 GHG emissions

by 42% by 2030, using FY23 as the base year. This target is

internally agreed and excludes biogenic land-related emissions

and removals from bioenergy feedstocks. The boundary of

the target includes all emissions within Scope 1 and 2, with no

exclusions made from the emissions inventory.

The target is ambitious enough to meet the current SBTi

criteria, modelled using the latest climate science and aligned

with the goals of the Paris Agreement. Progress towards this

target will be reported annually in the Company’s Annual

Report and Accounts. However, for the reasons outlined below,

the Company has decided not to seek validation from SBTi.

To provide additional assurance, the Company engaged an

independent third party, Lucideon, to verify the accuracy and

completeness of the Scope 1 and 2 inventory on which the

targets are based.

Target Score

Base

Year

2023

Target

Year

2030

Target

Lifespan

(years)

Scope 1 Emissions (tCO

2

e) 24.7 14.3 6

Scope 2 Emissions (tCO

2

e) 76.6 44.4 6

Scope 1 & 2 Emissions (tCO

2

e) 101.3 58.7 6

Assessment of risks and benefits of setting a SBTi

The Company understands that setting a SBTI can offer several

benefits, including demonstrating leadership in climate action,

aligning our sustainability efforts with global climate goals, and

providing a clear roadmap for reducing emissions across the

business. It can also enhance credibility with environmentally-

conscious customers, investors, and other stakeholders.

However, the requirements of the Science-Based Targets

initiative ('SBTi') pose significant challenges for our business.

A key concern is that SBTi requires targets to be set for Scope

3 emissions — indirect emissions resulting from the services

our customers use, such as flights and hotels. These emissions

account for 99.98% of our total emissions, yet we have very limited

ability to control or meaningfully influence them, particularly

in the case of flight emissions, which constitute 95.9% of our

total footprint. The inability to directly manage or reduce these

emissions presents a significant risk. Setting targets we cannot

confidently achieve could expose the Company to reputational

and operational risks, particularly ifwe are unable to meet

those goals due to factors outside ourcontrol.

Given the disproportionate influence of Scope 3 emissions on

our overall carbon footprint and our limited ability to drive change

in this area, we have concluded that the risks associated with

committing to a science-based target currently outweigh the

potential benefits. Our focus will remain on taking action where

we have control and influence, such as reducing our own direct

emissions and working collaboratively with suppliers to improve

sustainability across the value chain.

On the Beach Group plc Annual Report and Accounts 2024

45

Governance Financial StatementsOverview Strategic Report

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Suppliers

As noted on the previous page, flights make up nearly 96%

of our total emissions, with limited ability for us to control or

influence this. However, airlines have made notable progress

in sustainable aviation, including introducing more fuel-efficient

aircraft, increasing the use of sustainable aviation fuels ('SAF'),

and setting commitments to achieve net zero emissions

by2050.

In contrast, we have greater influence over our hotel suppliers

and have engaged with them to encourage sustainability

accreditations. In partnership with Rating.Bio, we are working

to help more hotels register their sustainability credentials. As

at 2 July 2024, 1,551 hotels in our portfolio had been rated as

sustainable by Rating.Bio, allowing us to offer greater transparency

around sustainability efforts to our customers.

Customers

Understanding changing consumer attitudes is central to our

business, and sustainability plays an important role in this ongoing

work. We recently introduced sustainability identifiers on 1,551

of our hotels, certified by Rating.Bio, to help customers make

informed decisions when booking accommodations. Examples

of sustainable practices include towel re-use programmes, water-

efficient taps and showers, alternatives to single-use plastics,

locally-sourced food, and vegan menuoptions.

We will continue to monitor booking trends for hotels with the

Rating.Bio seal of approval and promote those that perform

best with sustainability-conscious consumers. However, we are

mindful that many of our customers remain price-sensitive, with

cost continuing to be the main driver behind holiday choices.

Operations

As an internet-based business operating from one UK office

location (following the closure of our Worthing office during FY24),

our direct environmental footprint is relatively small. Nonetheless,

we are committed to reducing our environmentalimpact and

contributing to climate change mitigation.

Waste reduction and recycling

We strive to minimise waste across the Group. Promoting

a paperless office environment, we encourage employees,

partners, and suppliers to handle everything electronically,

including invoicing and contracting. Nearly all bookings with

customers are managed online. We have also implemented

mandatory recycling across our offices, and whenever possible,

we re-use office furniture and equipment or donate it to charity.

At our head office, from Oct 23 – Sep 24, 62% of all waste was

recycled (FY23: 51%), with the remaining 38% diverted from

landfill (FY23: 49%). Diverted waste includes compostable items

like food and coffee beans. Our efforts to reduce waste include

initiatives such as switching to compostable coffee cups and lids

in our onsite coffee shop. In FY25, we aim to further reduce waste

generation and maintain our target of 0% waste sent tolandfill.

Energy efficiency

During FY24 there was a continued focus on conserving energy

and other natural resources and improving the efficiency of use

of those resources. We have continued to implement initiatives to

reduce our carbon footprint this year. This included an expansion

of our project to install LED lighting and time control functions

in the back of house areas of the office, replacement of the

centralised gas-powered water heater with an efficient electric

water heating system, and optimisation of the HVAC system

to reduce energy usage. We have specified the most efficient

equipment and operation for our Head Office. The office is

fitted throughout with LED lighting with movement sensors,

air handling and conditioning units which can be controlled

individually and we have utilised stand-by and power-

down options for IT equipment to reduce energy usagein

unoccupied areas.

People

We believe that creating an environmentally responsible culture

starts with our people. We have rolled out environmental

awareness training across the Group and continue to

encourage employee-led initiatives. Our employees have

demonstrated strong engagement in sustainability efforts,

particularly around protecting the environment.

Fruitful Office partnership

We partner with Fruitful Office, which provides fresh fruit to

our office weekly. This initiative not only promotes employee

wellbeing but also supports reforestation efforts. For every

basket of fruit delivered, Fruitful Office plants one tree in Malawi,

helping combat deforestation and offset carbon emissions. In

FY24, this partnership resulted in the planting of 255 trees.

Oceans

As a travel company, we recognise the importance of oceans

to both our business and the planet. Oceans generate most

of the oxygen we breathe and are home to vital ecosystems

that provide food, livelihoods, and climate regulation. However,

they face severe threats, including plastic pollution. In our

recent ESG survey, employees expressed strong support for

ocean conservation. We have arranged beach cleans with our

employees and will continue to support ocean preservation

forfuture generations.

#### Sustainability continued

#### Here for the planet continued

On the Beach Group plc Annual Report and Accounts 2024

46

On the Beach Group plc Annual Report and Accounts 2024

![]()

#### Greenhouse gas emissions

The Companies Act 2006 (Strategic Report and Directors’

Report) Regulation 2018 requires us to disclose annual global

energy consumption and GHG emissions from full Scope 1

and Scope 2 sources. Energy and GHG emissions have been

independently calculated by Envantage Ltd for the 12-month

period ending 30 September 2024.

Reported energy and GHG emissions data is compliant with

SECR requirements and has been calculated in accordance

with the GHG Protocol and SECR guidelines. Energy and GHG

emissions are reported from buildings and transport where

operational control is held – this includes electricity, gaseous

fuels such as natural gas, fugitive emissions and business travel

in Company-owned vehicles and grey fleet. The table below

details the SECR-regulated energy and GHG emission sources

from the current and previous reporting periods.

FY24 FY23 % change

Energy (kWh)

Natural gas  124,880  132,924 -6.1%

Electricity  627,993   666,493 -5.8%

Business travel  101,467 98,936 2.6%

Total energy 854,340   898,353 -4.9%

Emissions (tCO

2

e)

Scope 1 Natural gas 22.8   24.7 -7.7%

Scope 1 Refrigerant Gases  –   –  0%

Scope 2 Electricity 130.0   137.5 -5.5%

Scope 3 Grey Fleet\* 24.5 24.0 2.1%

Total SECR emissions 177.3   186.2 -4.8%

Emission intensity ratio

Emissions intensity (tCO

2

e/£m Group revenue before exceptional cancellations) 1.38 1.66 -16.9%

Emissions intensity (tCO

2

e/Full Time Employees) 0.30 0.35 -14.3%

\* This represents an element of, not total, Scope 3 emissions.

We are committed to reducing our environmental impact and

contribution to climate change through continuous improvement

procedures. As a large enterprise that meets the qualifications

criteria for ESOS, we are currently in the process of conducting

an energy audit aimed at identifying cost-effective measures to

enhance energy efficiency and mitigate carbon emissions. We

continue to procure our electricity from the British Gas’ “Zero

Carbon Electricity” energy plan and do not use natural gas at our

head office. Our market-based Scope 2 emissions for the current

reporting period amounted to zero, compared to 76.6 tCO

2

e in

FY23. We have also been considering other carbon reducing

initiatives that can be implemented over the coming years.

#### Methodology

Activity data has been converted into equivalent energy and

GHG emissions using emissions factors published by the UK

Government in 2024. Electricity and natural gas disclosures

have been calculated using metered kWh consumption taken

from supplier fiscal invoices and half hourly electricity data.

Transport disclosures from Company-owned vehicles and

personal cars used for business purposes have been calculated

using business mileage expense claim records. Mileages have

been converted into equivalent energy and GHG emissions

using emissions factors published by Department for Business

and Trade in 2024. Vehicle information such as vehicle engine

size and fuel type were not available for all claims. Where this

information was available, the appropriate conversion factors

have been utilised. Where this information was not held against

an individual claim, an average fuel factor and average vehicle

size has been assumed.

Fugitive emissions from HFCs have been calculated using

HFC servicing reports provided by On the Beach Group plc.

Fugitive emissions result from the release of refrigerants used

in refrigeration and air conditioning units. Full-service records

were available for each unit at Aeroworks and Saxon House

and were reported as being in good condition with no further

work required.

On the Beach Group plc Annual Report and Accounts 2024

47

Governance Financial StatementsOverview Strategic Report

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#### Climate-related financial disclosures

The Board recognises the importance of understanding

and managing the impact of potential climate-related risks

and opportunities on the Group’s business and strategy.

The following disclosures are consistent with the Task

Force on Climate-related Financial Disclosures ('TCFD')

recommendations. They summarise our approach and

progress under each of the four pillars of the TCFD –

governance, strategy, risk management, and metrics

and targets.

TCFD Requirement 1: Describe the Board’s

oversight of climate-related risks and opportunities

TCFD Requirement 2: Describe management’s role

in assessing and managing climate-related risks

and opportunities

On the Beach’s governance structure for climate-related

risks and opportunities is overseen at multiple levels:

Board

The Board has overall responsibility for the strategic

direction and risk appetite related to climate change.

Itmonitors the implementation of the sustainability

strategyand receives periodic updates on climate-related

risks, opportunities, and mitigation methods. Shaun Morton,

CEO, holds ultimate accountability for climate-related issues

and participates in Board and Audit Committee meetings.

Executive team

The Executive team, led by Shaun Morton, is responsible

for the operational delivery of the sustainability strategy,

integrating climate-related risks and opportunities into

decision-making processes. The team facilitates ESG

initiatives across the Group and receives biannual

reportsfrom the Executive Risk Committee ('ERC') on

climate-related matters.

Audit Committee

The Audit Committee reviews the effectiveness of climate-

related risk management systems and approves reporting

statements, including TCFD disclosures.

Executive Risk Committee

The ERC focuses on the governance of climate-related risks,

overseeing their identification and management. It reports

to the Audit Committee twice a year on the effectiveness of

risk management processes.

Climate Change Committee

In addition to the ERC, we have established a Climate Change

Committee that meets quarterly. This committee reviews the

impact of climate-related matters on operations, including

financial implications, and develops plans to mitigate future

risks, such as the impact of wildfires. Itreports its findings and

recommendations to the ERC twicea year.

This multi-tiered approach ensures alignment and commitment

to managing climate-related risks andopportunities.

#### Sustainability continued

#### Here for the planet continued

We have considered our “comply or explain” obligations

under the UK Financial Conduct Authority Listing Rules

and we are fully compliant with all 11 recommendations.

In addition, the following disclosures are intended to satisfy

the requirements of the Companies Act (Strategic Report)

(Climate-related Financial Disclosure) Regulations 2021.

#### Governance

On the Beach Group plc Annual Report and Accounts 2024

48

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TCFD Requirement 3: Describe the climate-related

risks and opportunities the organisation has faced

over the short, medium and long term

We have identified key climate-related risks and opportunities

that could significantly impact our operations and strategy

over the short (1-5 years), medium (5-10 years), and long

term (10+ years). A summary of these risks is provided in

thetable on page 50.

Risks

This year, the primary climate-related risk was extreme heat/

weather due to wildfires, flooding or other extreme weather

events in holiday destinations. While other risks have not

materialised in the short term, we will continue to monitor

them closely.

Over the medium and longer term, we would expect to

seean increase in customer sentiment risk, talent retention

risk and extreme heat/weather risk (acute and chronic).

Itis difficult to predict the impact and likelihood of carbon

pricing risk over the medium and long term but we continue

tomonitor this.

Opportunities

Our strategy includes several climate-related opportunities:

•  As consumer demand for sustainable travel increases,

we can use technology to enhance our offerings by

showcasing sustainability information and connecting

eco-conscious customers with suitable suppliers.

•  Our commitment to excellent customer service includes

refining crisis response protocols to handle climate-

related disruptions effectively, as demonstrated

duringwildfires.

•  Future opportunities to introduce sustainability-related

perks will be explored based on customer preferences.

While our consumer research shows sustainability is

currently a lower priority compared to quality and price,

wesee potential for growth in this area over the medium

to long term. As any risk increases as outlined above, so

does our opportunities. Our agile business model enables

us to adaptquickly to emerging risks, enhancing our ability

toseize new opportunities.

TCFD Requirement 4: Describe the impact

of climate-related risks and opportunities

onthe organisation’s businesses, strategy,

andfinancialplanning

In the near term, climate-related risks and opportunities

have minimal impact on the organisation’s businesses,

strategy, and financial planning. In the medium-to-long term,

they could have more of an impact as the risk increases,

which we will continue to monitor. In making the viability

statement on page 59 we modelled a severe reduction in

consumer demand caused by climate-related concerns.

Seepage 60 for more details.

Customer Sentiment – Risk & Opportunity

Currently, customer sentiment regarding climate issues does

not impact our operations. However, we anticipate potential

shifts in sentiment in the medium term, making it essential

to monitor, at which point it may influence our business

strategy and financial planning.

Extreme Heat/Weather Risk (Chronic) –

Risk & Opportunity

Chronic extreme heat/weather risks have not yet affected

the desirability of our destinations. Our agile business model

allows us to adapt swiftly to shifts in consumer demand if

this situation arises, with no current impact on our business,

strategy, or financial planning.

Extreme Heat/Weather Risk (Acute) – Risk

We have experienced extreme heat, wildfires, and other severe

weather events, such as flooding, in certain destinations.

Our well-documented incident management plan effectively

mitigated operational impacts. Consequently, no specific losses

have been incorporated into future financial plans, norhas

this affected strategic decisions regarding destinations.

Thismatter is under close review by the Climate Change

Committee and Executive Risk Committee.

Talent Retention – Risk

In the short to medium term, the impact on talent retention

is expected to be minimal. While a small subset of potential

candidates may be deterred by the nature of our business,

we believe this will not significantly affect our overall talent

acquisition or financial planning.

Carbon Pricing – Risk

Currently, there is no carbon pricing impacting our

operations. No new taxes on flying have been introduced,

despite commitments to net zero by 2050. The Labour

Government has not included any such commitments in its

manifesto pledges or Autumn budget. Therefore, we do

not foresee immediate impacts on our business, strategy,

or financial planning, but we will continue to monitor

thesituation.

#### Strategy

On the Beach Group plc Annual Report and Accounts 2024

49

Governance Financial StatementsOverview Strategic Report

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TCFD Requirement 5: Describe the resilience of the

organisation’s strategy, taking into consideration

different climate-related scenarios, including a

2°Cor lower scenario

We have conducted climate scenario analysis to assess the

potential impacts of climate change risks and opportunities

on our business and to evaluate the resilience of our strategy

under various climate outcomes. The scenarios were based

on the Network for Greening the Financial System ('NGFS')

framework and were selected to align withTCFD best

practices. The following three scenarios were considered:

1.   Net  Zero  2050: This ambitious scenario limits global

warming to 1.5°C through stringent climate policies and

innovation, achieving net zero CO₂ emissions around 2050.

Physical risks are relatively low, but transition risks are high.

2.   Divergent Net Zero: Similar to the Net Zero 2050

scenario, this scenario also reaches net zero by 2050 but

assumes higher costs due to inconsistent policies across

sectors and a quicker phase-out of fossil fuels. Transition

risks are considerably higher compared to the Net Zero

2050 scenario.

3.   Current Policies: This scenario represents a business-as-

usual approach, preserving only currently implemented

policies. It leads to high physical risks and is projected to

result in approximately 3°C of warming by 2080.

The analysis focuses on the next 30 years, aligning with

governmental regulatory aspirations for net zero by 2050.

Exposure to climate-related risks varies significantly across

scenarios. Physical risks are heightened in the Current

Policies scenario, while transition risks are more pronounced

in the net zero scenarios. Notably, carbon pricing could

have substantial financial implications, particularly in net

zero scenarios, though the potential impact of physical

risksremains significant and difficult to quantify.

Risk Carbon pricing Consumer sentiment Talent retention

Extreme heat/weather

(acute impact)

Extreme heat/weather

(chronic impact)

Category Transition Transition Transition Physical Physical

Description Carbon taxation

may be directed

either at the

Group’s direct

operations, or

in the form of

increased taxation

across the aviation

sector. This could

increase our

costbase.

Change in

consumer

sentiment may

impact demand

if aviation is seen

as a “problem”

sector. This could

impact the Group’s

addressable market

and revenues.

Changing

perception of

current/prospective

employees

towards

businesses with

exposure to

carbon intensive

industries may

create retention or

attraction risks.

Disruption from

wildfires or floods

close to either major

transport hubs or

holiday destinations

could cause potential

revenue loss. Wildfires

or floods may change

the relative desirability

of certain destinations

which potentially could

impact revenues.

Prolonged periods

of extreme heat

or weather may

change the relative

desirability of certain

locations and may

cause a decrease

in demand if

“staycations” become

morepopular.

Time horizon Medium – long Medium – long Medium – long Short – Long Short – Long

Financial

implications

Low Low Low Low Low

Likelihood Low Medium Low Medium Medium

Methodology A range of

potential costs

were modelled

based on assumed

emissions growth

and projected

carbon price within

the scenarios

1

.

Difficult to currently

quantify as a broad

range of outcomes

are possible based

on technological

innovation and

public opinion on

air travel.

Cost based on

assumed attrition

rate increases

due to broader

sustainability

concerns relative

to baseline.

Difficult to quantify

– broad range of

outcomes based on

impact of physical

risk and customers’

willingness to

acceptthese.

Difficult to quantify

– broad range of

outcomes based

on localised

temperature rises

and customers’

willingness to

acceptthese.

1.  Carbon prices were derived from an average of the outputs of GCAM5.3, MESSAGEix-GLOBIOM 1.1 and REMIND-MAgPIE 2.1-4.2 models for the European

Economic Area (or similar), sourced from the NGFS ScenarioExplorer.

#### Sustainability continued

#### Here for the planet continued

#### Strategy

#### continued

#### Risk

#### management

On the Beach Group plc Annual Report and Accounts 2024

50

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TCFD Requirement 6: Describe the organisation’s

processes for identifying and assessing climate-

related risks

TCFD Requirement 7: Describe the organisation’s

processes for managing climate-related risks

TCFD Requirement 8: Describe how processes for

identifying, assessing and managing climate-related

risks are integrated into the organisation’s overall

risk management

Our processes for identifying and managing climate-related risks

are integrated into our overall risk management framework,

overseen by the ERC. Climate-related risks are assessed

using the same approach as other risks within our risk

management system (see page 54 for details).

Climate change is evaluated during our principal risk

assessment process. Currently, we do not view climate

change as a principal risk that could fundamentally alter

the demand for our holidays or our operational capacity.

However, it is acknowledged as a relevant factor affecting

several strategic risks, including operational disruptions,

talent management, customer demand, brand perception,

regulatory compliance, and financial liquidity.

To identify priority climate-related risks, we conducted

workshops with key stakeholders to understand the operational

implications of each risk. This led to the identification of five

priority risks, which were assessed based on their potential

impact and likelihood. The ERC reviews these risks biannually,

ensuring they are incorporated into theexisting departmental

risk registers, each with assigned risk owners.

The ERC receives regular updates from risk owners, including

detailed reports from the Climate Change Committee on

issues such as extreme heat and weather risks. These reports

cover operational and financial impacts and outline planning

measures for future risk mitigation. Through this structured

approach, we maintain oversight and ensure that climate-

related risks are effectively managed within our overall risk

management strategy.

TCFD Requirement 9: Disclose the metrics used

by the organisation to assess climate-related risks

and opportunities in line with its strategy and risk

management process

The most relevant metrics, on which we report annually, are

our GHG emissions and carbon intensity ratios. These are

keymetrics which are relevant to a number of climate-related

risks and opportunities.

On Extreme Heat (acute) risk, the ERC receives a report from

the Climate Change Committee on the number of climate-

related weather events during the relevant period and the

financial impact of those events.

On Customer Sentiment Risk, the ERC receives a report

which qualitatively assesses customer sentiment risk.

This includes a review of licensed ATOL passengers and

Google data, which are useful indicators of customer

sentiment, as they are a barometer of customer demand

forthe holidays we sell.

On Talent Retention Risk, there are a number of metrics

which are monitored more generally by the business

including voluntary employee turnover, and the HIVE

engagement score. It is not necessary to implement

specificclimate-related talent metrics at this stage, but

we will keep this under review.

TCFD Requirement 10: Disclose Scope 1, Scope 2,

and, if appropriate, Scope 3 greenhouse gas ('GHG')

emissions, and the related risks

The Group reports on its Scope 1 and 2 emissions and,

totheextent required by SECR, Scope 3 emissions (in

relation to grey fleet) as disclosed on page 47. The Group

hasalso disclosed information about its total emissions

inventory including Scope 3 on page 45.

The main risk surrounding our operational emissions is potential

exposure to carbon pricing. A carbon tax imposed on our

direct operations is unlikely to have a material impact on the

business under all scenarios. However, a carbon tax applied

to our full Scope 1–3 emissions is likely to have a substantial

impact, though is considered highly unlikely. Setting a target to

reduce Scope 1 and 2 emissions, and better understanding our

Scope 3 emissions will assist us to mitigate this risk.

TCFD Requirement 11: Describe the targets used by

the organisation to manage climate-related risks and

opportunities and performance against targets

As noted on page 45 we have set a target to reduce our

Scope 1 and 2 emissions by 42% by 2030, which is aligned to

the Paris Agreement. We will report on performance against

that target in next year’s Annual Report and Accounts.

We do not consider it necessary to set any other targets

to manage climate-related risks and opportunities but will

continue to keep this under review.

#### Metrics

#### & targets

#### Risk management continued

On the Beach Group plc Annual Report and Accounts 2024

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Governance Financial StatementsOverview Strategic Report

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#### Governance

We are committed to doing business the right way and our

ESG pillars are underpinned by robust governance and

effective policies. Further details of our governance

frameworkcan be read on pages 70 to 78.

#### Anti-corruption and bribery

We are committed to operating ethically and employees do

not actively seek gifts or favours from any of our suppliers, or

from other persons or organisations that we associate with.

We have top-level commitment to anti-bribery and corruption,

and ensure all employees behave professionally, fairly and with

integrity in all our business dealings and relationships wherever

we operate, and implement and enforce effective systems to

counter bribery. We are set up to fully support our employees,

should they need to raise concerns about unethical, criminal

or dangerous activities within the Group, and as such provide

a confidential whistleblowing telephone line, through an

independent and impartial organisation.

#### Human rights and modern slavery

We are committed to supporting human rights through our

compliance with national laws and through our internal

policieswhich adhere to internationally recognised

humanrights principles.

We have a zero-tolerance approach to any form of modern

slavery. We are committed to acting with integrity and

transparency to help eradicate any modern slavery in our

business and supply chain. We maintain an Anti-Slavery

and Human Trafficking policy and in accordance with the

Modern Slavery Act, the Group has a modern slavery

statement which can be found on our website

www.onthebeachgroupplc.com/responsibility.

We safeguard our employees through a framework of policies

and statements including anti-slavery, equality and diversity and

data protection policies.

#### Supply chains

We expect all suppliers to implement a zero-tolerance approach

to slavery, forced labour and human trafficking, and to comply

with all local and national laws and regulations. All hotels are

required to complete self-assessment audits which cover

various topics including compliance with law and regulations.

#### Data security and privacy

As an online retailer serving millions of customers, protecting their

data and ensuring safe online shopping is critical. We meet our

legal and regulatory duties and responsibilities for protecting

the personal data we have within our care. Our policies and

procedures are built on the world-recognised principles

contained within the EU General DataProtectionRegulation.

#### Whistleblowing

Our whistleblowing policy encourages employees to raise

any concerns about illegal or improper behaviour without

fear of victimisation, discrimination or disadvantage. We have

a whistleblowing telephone service run by an independent

organisation, allowing employees to raise concern on an

entirely confidential basis. The Audit Committee receives

regular reports on the use of the service and concerns raised.

#### Sustainability continued

#### Governance

On the Beach Group plc Annual Report and Accounts 2024

52

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The table below sets out where the information required to be disclosed under sections 414CA and 414CB Companies Act 2006

can be found in this Annual Report.

Reporting

requirement Policies and standards

Where to read more in this report to understand

the impact on the business, and the outcome of

applying our policies

Environmental

matters

The Company does not have a specific policy on environmental issues, however, more information on our

business impact on the environment can be found in the Responsibility and Sustainability report, on page 44,

which also contains the statutory carbon emission and energy data on page 47.

Employees •  Equality and diversity policy

•  Board diversity policy

•  Whistleblowing policy

•  HR policies including adoption leave,

parental leave, flexible working

•  Health and safety policy

•  Staff handbook

•  Responsibility and Sustainability, page 32

•  Stakeholder engagement and s.172 statement, page 79

•  Principal risks and uncertainties, page 55

•  Gender Pay Gap report

www.onthebeachgroupplc.com/responsibility

Social matters •  Health and safety policy

•  Staff handbook

•  Responsibility and Sustainability, page 40

•  Stakeholder engagement and s.172 statement, page 79

Human rights •  Modern slavery statement

•  Anti-slavery and human trafficking policy

•  Data retention and destruction policy

•  Data handling and data quality policy

•  Employee data privacy policy

•  Responsibility and Sustainability, page 52

Anti-corruption

and anti-bribery

•  Anti-bribery and anti-corruption policy

•  Whistleblowing policy

•  Staff handbook

•  Responsibility and Sustainability, page 52

•  Audit Committee report, page 92

Business model •  Business model, page 12

Non-financial KPIs •  Non-financial key performance indicators, pages 21 to 23

Description of

principal risks

•  Principal risks and uncertainties, page 55

Certain Group policies are not published externally.

The Company’s Strategic report, set out on pages 1 to 61, was approved by the Board on 2 December 2024 and signed on its

behalf by:

Shaun Morton

Chief Executive Officer

2 December 2024

#### Non-financial and sustainability information statement

On the Beach Group plc Annual Report and Accounts 2024

53

Governance Financial StatementsOverview Strategic Report

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#### Risk management

#### Risk report

#### Approach to risk management

Risk is an inherent part of our activities

and it is imperative that sound risk

management is embraced across the

whole Group. Effective risk management

allows us to identify, monitor and mitigate

risks in line with our risk appetite so that

the Group can deliver on its strategic

objectives and ensure long-term

sustainable growth.

#### Risk appetite

The Group’s risk appetite, set by the

Board, sets out how we balance risk and

opportunity in pursuit of our strategic

objectives and establishes clear

parameters in which departments and the

Executive team can work and succeed.

Our risk appetite statements have been

developed in relation to each category

of risk and are aligned to our strategic

objectives. The statements are used to

guide decision-making as to whether a

risk is within risk appetite or not and is

recorded in the principal risk register

foreach risk.

#### Risk management process

The following risk management process

is applied when identifying risks that

could impact the business:

Risk identification

The process for identifying risks is

forward-looking to ensure emerging

risks are identified, considering what

could occur in the next 12–24 months.

Risk assessments are conducted in

relation to everyday operational activities,

especially when there is a change in

working practice or the environment.

These are regularly reviewed for scope,

appropriateness, and completeness.

Risk assessment

Once the risk has been identified and

described, risk assessment is conducted.

This involves assigning each risk a

standard rating which determines what

mitigation actions (if any) need to be

considered and implemented. The

risk register is in place to capture risks

that impact on the achievement of the

operational plan, business objectives

andkey deliverables.

Risk evaluation and control

The objective of risk evaluation is to

understand the operating levels of the

identified risks. It provides an opportunity

to separate the minor acceptable risks from

the more significant risks or recurring risks.

It includes the comparison from the risk

analysis with the established risk criteria

to determine action to mitigate the

identifiedrisks.

#### Key roles and responsibilities

Risk management at On the Beach is a

shared responsibility across the business.

The governance structure to report and

escalate risk is shown below:

•  Board: The Board has overall

responsibility for risk oversight

and maintaining a robust risk

management and internal control

system. The Board determines the

extent of risk the Company is willing

to take through the agreement of

the risk appetite statements, having

regard to the internal and external

environments in which we operate.

The Board, in conjunction with the

Executive team, retains ultimate

responsibility for identifying and

managing risk within the business.

•  Audit Committee: Assists the Board

in fulfilling their risk oversight and

management duties by providing

a particular focus on escalated

risk and the associated risk

management processes. The Audit

Committee keeps under review

the adequacy and effectiveness

of the internal controls and risk

managementsystem.

•  Executive team: Owners of the

risk management process who

are responsible for embedding

risk management throughout our

business. The Executive team review

the strategic risk register ('SRR') twice

annually, and each member of the

Executive team meets periodically

with the Head of Group Risk to review

which functional risks need to be

escalated to the SRR.

•  Executive Risk Committee ('ERC'):

Dedicated to the oversight and

governance of risk. Membership

includes the Head of Group Risk

and Executive representation from

the CFO, General Counsel and Chief

Strategy Officer. The ERC monitors

the risk registers in place and in

use across the Group such that all

areas and activities within the Group

are covered, as well as ensuring

timely identification and appropriate

escalation of risk. The ERC provides

quarterly updates to the Audit

Committee over the effectiveness

of risk management.

#### Emerging risks

In addition to the principal risks, the

Executive Risk Committee and Board also

consider emerging risks as part of their

reviews. These are risks that, whilst not

currently believed to be principal risks to

the Group, are clearly important to us and

could have a significant impact on the

ability of the business to fulfil its strategic

objectives in the future.

#### Link to strategy

For each risk highlighted, we have

specified the strategic design principles

towhich these risks relate.

These are:

1. Stickiness

2.  Choice

3.  Peace of mind

4.  Scale & automation

On the Beach Group plc Annual Report and Accounts 2024

54

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#### Principal risks

Strategic Design Principles

Stickiness

Choice

Peace of mind

Scale & automation

1

2

3

4

1. Demand

Link to strategy

1

2

3

4

Direction of travel

Risk and impact

•  Reduced economic growth or a recession can lead to reduced

job security and a reduction in consumer leisure spending.

•  Environmental and sustainability concerns could affect demand

with consumers choosing to travel less frequently.

Mitigation

•  Our flexible payment arrangements enable customers to spread

the cost of their holiday.

•  We offer financial protection through ATOL bonding and

consumer trust account arrangements.

•  We are not carrying physical assets such as planes and hotels,

which makes us dynamic and responsive. We can prioritise the

safety, satisfaction, and evolving preferences of our customers

by swiftly adapting our holiday locations to mitigate climate risks

and meet market demands.

2. Safety

Link to strategy

1

2

3

Direction of travel

Risk and impact

•  A health and safety incident or security incident could cause

significant injury/loss of life, litigation, reputational damage,

fines/regulatory sanctions and reduction in future revenues.

•  We can be held liable for death/personal injury or illness

suffered by customers that are the fault of any suppliers.

Mitigation

•  We have public liability insurance in place to cover our risks

as a package organiser as well as thorough claims reporting,

investigation and handling processes. We also have indemnities

with most suppliers to enable recovery.

•  We regularly review our health and safety management system;

this is led by an experienced health and safety professional.

We also work with suppliers to ensure that customers’ health

andsafety is monitored throughout the supply chain.

3. Brand and Consumer Proposition

Link to strategy

1

2

3

Direction of travel

Risk and impact

•  We rely on the strength of our brand and reputation to set us

apart from competitors and attract customers to our website

and apps to secure bookings.

•  Events or circumstances which give rise to adverse publicity

could damage our brand/reputation, leading to a loss of

goodwill and reduced customer demand, reducing our

competitiveness and market position.

Mitigation

•  We invest in our brand, through a broad variety of online and

offline marketing and PR campaigns, to build brand awareness

and consideration.

•  We continue to develop and improve our customer experience,

improving our apps and self-serve capabilities, as well as

expanding our perks proposition.

•  We have internal and external PR advisers to support us

asrequired.

•  We actively monitor satisfaction through NPS score and customer

feedback and are investing in additional resources inthis area.

#### Customer RisksChanges to our principal risks

In the 2023 Annual Report and Accounts, “Recoverability of Airline Refunds” and “Acquisition and Organic Growth Risk” were included

as Group principal risks. Following the entering into of the Partnership Agreement with Ryanair in February 2024 the Board believes

that the risk in respect of “Recoverability of Airline Refunds” has materially reduced. The Board believes that “Acquisition and Organic

Growth Risk” no longer requires disclosure as a separate principal risk as M&A activity is unlikely at the present time and any risks

around organic growth are incorporated within other principal risks.

On the Beach Group plc Annual Report and Accounts 2024

55

Governance Financial StatementsOverview Strategic Report

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#### Risk report continued

Strategic Design Principles

Stickiness

Choice

Peace of mind

Scale & automation

1

2

3

4

#### Principal risks continued

4. Operations

Link to strategy

1

3

4

Direction of travel

Risk and impact

•  We have legal obligations to address significant changes or

disruptions to customers’ holidays. They might be caused by

unpredictable events, both domestic and international, which

can also impact business continuity.

Mitigation

•  We have customer incident management processes in place to

identify and respond to a wide range of incidents. These plans

are regularly tested and updated.

•  Our business continuity and disaster recovery plans are also

regularly reviewed and updated.

5. Talent

Link to strategy

2

4

Direction of travel

Risk and impact

•  We rely on attracting and retaining talent in an area where there

is a particularly high degree of competition.

Mitigation

•  We truly care about our positive, informal and open culture,

providing a great environment for our employees. See Here

forpeople section on pages 32 to 39.

•  We are constantly reviewing our remuneration tools, including

base salary, bonus and share schemes and enhanced policies.

6. Supply – Major Airline Failure

Link to strategy

1

2

3

Direction of travel

Risk and impact

•  In such an event (eg, airline collapse), we must replace the

customer’s flight arrangements, or refund the customer in full

for the holiday within 14 days.

•  This leads to loss of margin on cancelled bookings, incremental

costs to arrange alternative flights and greater than expected

cash outflows.

Mitigation

•  We have detailed and well-rehearsed plans in place to deal with

a major airline failure, having dealt with airline failures before

(Monarch and Thomas Cook).

•  We have a working capital facility to ensure there are sufficient

funds to refund/replace customer bookings.

•  We pay for most flights using cards which include

chargebackrights.

•  Our treasury committee performs quarterly reviews of the

counterparty limits and credit ratings of our major suppliers.

7. Flight supply

Link to strategy

1

2

4

Direction of travel

Risk and impact

•  A lack of flight supply or limited capacity affects the Group’s

ability to meet customer demand for holidays. Some airlines

reserve capacity for their own packages or set higher prices for

indirect customers, limiting customer choice, reducing value,

and challenging the Group’s ability to compete fairly.

Mitigation

•  The Group has established strong partnerships with several

airlines, and its proprietary technology and innovations help

ensure operational resilience.

•  The Group entered a significant partnership with Ryanair,

whichhas materially reduced flight supply risk.

#### Operational Risks

On the Beach Group plc Annual Report and Accounts 2024

56

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8. Data and Security

Link to strategy

3

4

Direction of travel

Risk and impact

•  A major security breach, whether stemming from human error,

deliberate action, a technology failure, or vulnerabilities in AI

systems, could lead to unauthorised access to or misuse of our

technology, customer data, employee data, and commercially

sensitive information.

•  During the year, the risk profile has evolved with the rapid

development and integration of artificial intelligence, which

alongside significant opportunities, presents new challenges in

data privacy, security, and regulatory compliance.

Mitigation

•  Our security policies, processes and technology are baselined

against recognised standards such as NIST 800-53

and PCI-DSS.

•  A dedicated secure and PCI-DSS compliant card holder

environment is maintained to protect customer payments.

Thisis backed by a 24/7 Managed Security Service provided

byour Information Security partner.

•  There is a dedicated Information Security function in place

overseeing regular security training for all employees. As part of

our ongoing risk assurance work, we commissioned an external

cyber security assessment.

•  We have cyber insurance coverage to mitigate the impact and

expedite recovery in the event of a breach.

•  We have introduced an AI policy, which outlines security measures,

regular system audits, and continuous monitoring to address

AI-specific vulnerabilities, ensuring protection against potential

exploits and maintaining the integrity of our data systems.

•  We performed a security maturity assessment in the year to

validate our information security arrangements and identify

anyareas for further improvement.

9. Innovation, Transformation and Scalability

Link to strategy

1

2

3

4

Direction of travel

Risk and impact

•  Failing to keep up with growing demand, not innovating –

especially not leveraging AI, or inadequately adapting our

technologies to changing customer attitudes and needs

could hinder our growth and the quality of service offered

toourcustomers.

Mitigation

•  Our technology is hosted by AWS which facilitates both scale

and pace of development.

•  We are actively integrating new technologies including AI within

our operations, designed to handle a wide range of customer

enquiries, reducing wait times and improving customer satisfaction

by providing immediate assistance. Furthermore, AI is helping

us to refine user experience and streamline processes across

the business.

•  By leveraging AI, we are not only addressing the risks

associated with technological stagnation but we are also

positioning ourselves to capitalise on emerging opportunities

todrive growth and maintain our competitive edge.

#### Technology Risks

Strategic Design Principles

Stickiness

Choice

Peace of mind

Scale & automation

1

2

3

4

On the Beach Group plc Annual Report and Accounts 2024

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Governance Financial StatementsOverview Strategic Report

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10. Laws and Regulations

Link to strategy

1

2

3

4

Direction of travel

Risk and impact

•  Our business is highly regulated and is subject to a complex

regime of laws, rules and regulations concerning travel and

aviation, online commerce, financial services, consumer rights,

data protection and ESG issues.

•  Unfavourable changes to or interpretation of existing laws could

adversely affect the Group’s business and financial performance.

Mitigation

•  Our internal legal team, together with external legal advisers

guide us on current and forthcoming legal requirements.

•  We review draft proposals for law reform and participate in

industry steering, policy groups and advisory committees,

through which we can lobby on legislative change.

11. Financial Risk and Liquidity

Link to strategy

1

2

3

4

Direction of travel

Risk and impact

•  The risk that we have insufficient liquidity, do not have

appropriate access to funds, there are negative movements

inthe market, adverse FX and interest rates or we cannot

meetour obligations as they fall due.

Mitigation

•  We have access to a £85m revolving credit facility ('RCF') with

bank covenant tests which are regularly monitored.

•  Our business model is cash generative even in a recessionary

environment and several mitigating actions can be taken

ifrequired.

•  Regular budgeting and forecasting ensures working capital

is sufficient for business requirements and rapid reaction to

adverse business performance is available.

Change in the year

•  In January 2024, an option was exercised to extend the facility by £25m in order to provide additional working capital headroom for

continued growth. This extension is effective until July 2025.

•   During the year we introduced a new Group treasury policy to govern and manage financial and liquidity risks.

#### Other Risks

#### Risk report continued

#### Principal risks continued

Strategic Design Principles

Stickiness

Choice

Peace of mind

Scale & automation

1

2

3

4

On the Beach Group plc Annual Report and Accounts 2024

58

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#### Viability statement

The objective of the viability statement is for the Directors

to report on their assessment of the prospects of the Group

meeting its liabilities over the assessment period, taking into

account the Group’s available financing facilities, business

model, strategy, regulatory environment, principal risks and

uncertainties, recent financial performance, outlook, and

current financial position.

#### Assessment of prospects

The Board has determined that a period of five years to

30September 2029 is the most appropriate period to provide its

viability statement. The Group prepares rolling five-year strategic

plans and cash flows, so setting the viability statement period

at five years enables the assessment to be made based on

reasonable expectations in terms of the reliability and accuracy

of forecasts. The Directors believe that projections which extend

beyond this period become significantly less meaningful given

the dynamic and volatile nature of the industry in which the

Groupoperates.

The Group’s overall business model (illustrated on pages 12

and13) and its strategy (as outlined in the Strategy section

of the report) are central to assessing its future prospects.

As such, key factors likely to affect the future development,

performance and position of the Group are:

•  Talent: the Group’s continued success and growth are

dependent on the ability to attract, retain and motivate

ahighly skilled workforce, with a particular focus on

digitaltalent;

•  Technology: continuous investment is made in developing

platform technologies and personalisation techniques

which lead to improvements for consumers, suppliers

andemployees; and

•  Brand and marketing: our strong brand and efficient

marketing tools enable us to continue to take share of

market traffic.

The Group’s prospects are assessed primarily through its

strategic planning process. The planning process is based

onthree limbs which are:

•  the preparation of cash flow forecasts to cover the period

for which we are assessing the potential impact of events

on the Group’s viability. The forecasts will be initially based

on previously approved financial statements and then

extrapolated to cover the period we are reviewing;

•  a review of the specific sensitivities on those cash flow

forecasts relevant to the Group, with a view to highlighting

potential areas of stress for the business; and

•  a review designed to estimate the impact of specific events

and/or circumstances which could be reasonably expected

to occur, that have the potential to affect the viability of

theGroup.

Once those scenarios have been identified, the Group then

considers the most effective means of mitigating the risks

they pose. This is achieved through reviewing the existing

procedures and controls already in practice that serve as key

mitigations to those risks, and also considering where those

controls and procedures could be revised or improved upon

tobetter protect the Group as a going concern.

On the Beach Group plc Annual Report and Accounts 2024

59

Governance Financial StatementsOverview Strategic Report

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#### Assessment of viability

The output of the Group’s strategic and financial planning process reflects the Board’s best estimate of the future prospects of

the business. To make the assessment of viability, however, additional scenarios have been modelled over and above those in

theongoing plan, based upon a number of the Group’s principal risks and uncertainties which are documented on pages 55

to 58.

These scenarios were overlaid into the plan to quantify the potential impact of one or more of these crystallising over the assessment

period. Whilst each of the Group’s principal risks has a potential impact and has therefore been considered as part of the

assessment, only those that represent severe but plausible scenarios have been modelled.

Scenario 1 – Airline failure

Link to risk

6

major airline failure

Although the Group does not expect another airline failure

in the immediate future, the possibility remains that another

supplier could fail leading to a large exceptional cost to cover

the necessary refunds to customers and any other related costs.

This model was thoroughly tested in FY19 whilst dealing with

the Thomas Cook failure and the Group remains confident that

the short-term cash impact, before our chargeback claim is

processed, can be covered by existing cash reserves.

The Group has reviewed the list of its airline suppliers and does not

consider any major airlines to be notable failure risks. The Group has

modelled the impact of one of its larger suppliers failing to consider

the impact of refunding customers and reclaiming refunds on the

cash balance in addition to the impact on profitability whilst the Group

finds alternative supply. In any event the Group remains prepared

for such a failure through the combination of this hypothetical

planning process and its recent experience of dealing with actual

airlinefailures.

Scenario 2 – GDPR fine or other major one-off cost

Link to risk

10

non-compliance with laws and regulations

A serious GDPR breach can attract a fine of €20m or 4% of

turnover, whichever is greater. For the Company, this would be

€20m (£17m). The Group takes data protection very seriously

and a series of controls and monitoring is in place to ensure

compliance, the impact of such a fine has been considered.

The Group has considered the cash headroom over the next five

years, as well as the impact in customer confidence following a

breach and is comfortable that such a fine would not jeopardise

the viability of the Group.

Scenario 3 – Severe reduction in consumer demand caused by macro-economic factors

or changing attitudes to flying due to environmental concerns

Link to risk

1

demand

There is a risk there is a prolonged impact to consumer demand as

a result of the ongoing cost-of-living crisis in the UK and weakened

pound. This could be caused by a number of factors including:

affordability and changing attitudes to flying due to environmental

concerns. This would inhibit the Group’s ability togenerate revenue

and cash in this regard.

There is also a risk that environmental concerns may result in

a reduction in consumer demand as consumers may choose to

travel less frequently or certain destinations may become less

desirable due to extreme weather events such as heat waves

andresulting wildfires.

The Group has considered the impact to cash and revenues of

operating in an environment where bookings decrease by 20%

year on year. Whilst profitability would be impacted, the Group

would continue to generate both profits and cash throughout

thisperiod.

Scenario 4 – Limitations on innovation, transformation and scalability

Link to risk

9

innovation, transformation and scalability

There is a risk that if the Group cannot keep up with growing

demand or doesn’t innovate to adapt to customers, this will

impact the growth of the Group. The Group is continuously

investing in technology along with focusing on recruiting and

retaining talent to drive innovation and transformation.

The Group has considered the impact to cash and revenues if the

Group is unable to cope with peak customer demand experienced

in January resulting in capped bookings in combination with

restricted growth in bookings year on year. Whilst profitability

would be impacted, the Group would continue to generate both

profits and cash throughout this period.

#### Viability statement continued

On the Beach Group plc Annual Report and Accounts 2024

60

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The above scenarios are designed to allow the Group to

review the maximum impact that such situations could have,

for instance the maximum fine or the failure of a major supplier,

in order to consider situations which could threaten its viability

should they arise. However, as described above, there are

controls and monitoring processes in place to allow us to

observe the likelihood of these scenarios occurring and

alsotoensure we are best prepared to mitigate the impact

onthe business.

The planning process has indicated that through a mix of the

available reserves, the Group’s banking facility and real world

experience of dealing with similar situations in the past, that

it would be capable of absorbing the potential impact on the

business and remain a viable going concern.

#### Viability statement

Based on their assessment of prospects and viability above, the

Directors confirm that they have a reasonable expectation that

the Group will be able to continue in operation and meet its

liabilities as they fall due over the five-year period ending

30 September 2029.

#### Going concern

The Group covers its daily working capital requirements by means

of cash and Revolving Credit Facility ('RCF'). On 7 December 2023,

the Group refinanced its credit facilities with Lloyds Bank and

NatWest. This included cancelling its current facility of £50m and

CLBILS facility of £25m and entering into a new facility for £60m

expiring in December 2025. The facility agreement included

the option for two one-year extensions, both of which have now

been exercised. The revised expiry date is therefore December

2027. In January 2024, the facility was increased by £25m until

July 2025. The RCF has financial covenants in place which are

testedquarterly.

As at 30 September 2024 Group cash (excluding cash held in

trust which is ringfenced and not factored into the going concern

assessment) was £96.2m (30 September 2023: £75.8m).

Cash received from customers for bookings that have not

yet travelled is held in a ring-fenced trust account and is not

withdrawn until the customer returns from their holiday, or

the booking is cancelled and refunded. All withdrawals from

the Trust account are approved by our Trustees and the Civil

Aviation Authority. Cash held in trust at 30 September 2024

was £139.5m (30 September 2023: £108.6m).

The Directors have assessed a going concern period through

to 31 March 2026 and have modelled a number of scenarios

considering factors such as airline resilience, cost of living,

inflation, interest rates and customer behaviour/ demand. The

Group has performed an assessment of the impact of climate

risk, as part of the Director’s assessment of the Group’s ability to

continue as a going concern. Detail of the Group’s assessment

of the impact of climate risk is provided within the ‘Here for the

planet’ section of this report.

The Directors have modelled a reasonably possible downside

scenario to sensitise the base case as a result of major airline

failure (two airlines, modelled separately). In both of these

scenarios the Directors have assessed the impact to cash and

revenue in an environment where bookings are 100% lower than

forecasted for three months followed by a 50% reduction for the

remaining going concern period; although profitability would be

affected, the Group would be able to continue operating.

In addition, the Directors have modelled sensitivity analysis

on both average booking values and booking volumes

separately, as well as a reverse stress test, though the

outcome is considered to be remote. Although in each of

thesescenarios profitability would be affected, the Group

would be able to continue operating with sufficient liquidity

andheadroom on covenants.

Given the assumptions above, the mitigating actions available

and within the Group’s control, the Directors remain confident

that the Group continues to operate in an agile way adapting

to any continued travel disruption. Therefore, it is considered

appropriate to continue to adopt the going concern basis in

preparing these financial statements.

Shaun Morton

Chief Executive Officer

2 December 2024

On the Beach Group plc Annual Report and Accounts 2024

61

Governance Financial StatementsOverview Strategic Report

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On the Beach Group plc Annual Report and Accounts 2024

62

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#### Contents

64   Chairman’s  introduction

66  Directors’ biographies

70  Corporate Governance statement

79  Stakeholder engagement

84   Report of the

NominationCommittee

88  Report of the Audit Committee

94  Directors’ Remuneration report

114   Directors’  report

118  Independent auditor’s report

125   Statement  of

Directors’responsibilities

## GOVERNANCE

## REPORT

Financial StatementsOverview GovernanceStrategic Report

On the Beach Group plc Annual Report and Accounts 2024

63

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Robust governance provides the foundation

for sustainable growth, guiding our strategy

and delivering value for all stakeholders.”

Richard Pennycook

Chairman of the Board of On the Beach Group plc

#### Chairman’s introduction

#### I am pleased to present our

#### Corporate Governance report

#### for FY24.

This report outlines the governance structures and practices

that support our decision-making and ensure we meet our

responsibilities. This report also highlights the activities of the

Board and its Committees over the past year, demonstrating

how we have upheld our governance commitments.

Effective governance remains at the heart of our Group’s

success, providing the foundation for executing our strategy,

achieving our purpose, and creating long-term value for all

stakeholders. As Chairman, I remain focused on fostering

a strong and effective Board, dedicated to maintaining the

higheststandards of governance in all our activities.

#### Succession planning for board changes in FY25

After nine years of dedicated service, David Kelly will step down

from the Board on 10 January 2025. On behalf of the Board, I

would like to thank David for his outstanding contributions and

commitment during his tenure. The Nomination Committee has

been overseeing a rigorous succession planning process for

David’s replacement. This process is at an advanced stage and

welook forward to updating you on the new appointment in

due course. More information about our succession process

isin the Nomination Committee report on page 84.

On the Beach Group plc Annual Report and Accounts 2024

64

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#### Compliance with the UK Corporate

#### Governance Code

This year, we are again reporting against the UK Corporate

Governance Code published in July 2018. I am pleased to report

that the Board has maintained strong governance standards

throughout the year. From 28 September 2024, the Company

has not complied with Provision 11 of the Code, as David Kelly

exceeded the nine-year limit for independence from that date.

David will step down ahead of the 2025 AGM, and when we

appoint a new independent Non-Executive Director to replace

David, full compliance will be restored. Further details are

providedon page 85.

Looking ahead, the 2024 version of the UK Corporate Governance

Code will apply to the Company starting from 1 October 2025

('FY26'), with the exception of Provision 29, which will apply to

the Company from 1 October 2026 ('FY27'). The Board is already

making the necessary preparations to ensure compliance with

the updated Code, reinforcing our commitment to the highest

standards of corporate governance.

#### Shareholder engagement

At our AGM in January 2024, we saw strong support from our

shareholders, with over 90% approval on all resolutions and a

66.66% turnout. We value the ongoing engagement with our

shareholders and remain focused on maintaining transparent

and constructive dialogue.

Looking ahead, our next AGM is scheduled for 25 February

2025. We encourage shareholders to actively engage with us,

both ahead of and during the AGM, to ensure we continue to

address your priorities and deliver long-term value. Yourfeedback

and insights are invaluable to the Board as we shape the future

direction of the business.

#### Board effectiveness

This year, we conducted a comprehensive internal evaluation

of the Board’s performance, ensuring that both the Board and

its Committees continue to operate effectively. The findings

andthe methodology used in the evaluation are detailed on

pages 77 to 78.

#### Stakeholders

Ensuring ongoing engagement with our key stakeholders,

including customers, employees, and partners, remained a

priority for the Board. Our Section 172 Statement on page 79

outlines how stakeholder interests have been considered in

ourdecision-making throughout the year.

#### Sustainability

Sustainability and ESG factors continue to be integral to our

decision-making process, reflecting the growing importance

ofthese areas to our stakeholders. For further details, please

see pages 30 to 52.

#### Risk management

We have made significant progress in embedding our enhanced

risk management system, which bolsters our existing processes

and provides greater assurance as we pursue our strategic

goals. This has enabled us to better navigate potential risks

anduncertainties.

#### Conclusion

In conclusion, I believe the Board remains highly effective.

Our governance framework continues to provide a robust

platform for the Group’s sustainable growth, benefitting all

ourstakeholders.

Richard Pennycook

Chairman of the Board of On the Beach Group plc

2 December 2024

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Richard Pennycook, CBE

Chairman of the Board

Jon Wormald

Chief Financial Officer

Shaun Morton

Chief Executive Officer

#### Directors’ biographies

Appointed to Board:

1 April 2019

Independent: Yes

Listed Company Appointments:

None

Experience and contribution:

Richard Pennycook joined On the

Beach as Chairman of the Board

on 1 April 2019. He brings extensive

experience across both private and

public companies, particularly in

retail and consumer sectors. His

governance expertise, honed through

senior roles in fast-growing online

businesses and established PLCs,

makes him an invaluable asset to

theBoard.

Richard served as Non-Executive

Chairman of Howden Joinery Group

plc from 2016 to 2022 and as Non-

Executive Chairman of The Hut Group

('THG') from 2012 to 2018, playing

a key role in its growth as a major

online technology company. Earlier, he

held executive roles at leading public

companies, including Wm Morrison

Supermarkets plc and RAC plc, and

was CEO of The Co-operative Group

from 2013 to 2017.

With decades of PLC boardroom

experience, Richard has a deep

understanding of corporate

governance, public company strategy,

and stakeholder management.

His strong track record in guiding

companies through transformation

provides critical insight and

leadership to drive long-term,

sustainable value creation.

Appointed to Board:

17 July 2020

Independent: No

Listed Company Appointments:

None

Experience and contribution:

Shaun Morton serves as Chief

Executive Officer of On the Beach,

transitioning from Director of Finance

in February 2018 to CFO in July 2020,

and finally to CEO in June 2023. He

has been pivotal in steering the Group

through COVID-19, implementing

strategic initiatives that have enhanced

the brand, advanced technology,

and refined customer propositions,

including capturing market share

inpremium long haul travel.

Shaun possesses expertise in

financial planning, strategy, and risk

management, underpinned by a

comprehensive understanding of the

Group’s operations and the broader

travel sector. Before joining On the

Beach, he held senior finance roles

at Deloitte, Asda, and ghd hair. He

is a qualified Chartered Accountant,

having trained with Deloitte LLP.

With a robust financial background

and a proven track record, Shaun

brings valuable insights into strategic

growth and operational efficiency. His

commitment to innovation positions

him as a key leader in steering the

Group toward sustainable success.

Appointed to Board:

30 June 2023

Independent: No

Listed Company Appointments:

None

Experience and contribution:

Jon joined On the Beach as Chief

Financial Officer in June 2023,

working closely with the Executive

team to develop the strategic plan

for FY24 and beyond. He came from

THG PLC, where he served as Chief

Financial Officer of THG Nutrition, the

world’s largest online sports nutrition

brand, overseeing the financial

performance of the division and its

vertically integrated manufacturing

businesses.

Prior to THG, Jon spent 11 years at the

Co-operative Group Limited, holding

senior roles across its M&A and

Finance teams. He is a fellow of the

Institute of Chartered Accountants of

England and Wales, having qualified

with PwC LLP.

With extensive experience in

managing financial performance in

fast-growing, high-volume businesses,

Jon brings valuable financial expertise,

strategic insight, and leadership. His

contributions strengthen the Board’s

capacity to drive long-term financial

sustainability and growth.

On the Beach Group plc Annual Report and Accounts 2024

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Committee memberships:

Audit  Committee ChairNomination

Remuneration

Disclosure

Elaine O’Donnell

Senior Independent Director

Simon Cooper

Founder and Non-Executive

Director

David Kelly

Non-Executive Director

Appointed to Board:

17 August 2015

Independent: No

Listed Company Appointments:

None

Experience and contribution:

Simon Cooper is the founder of On

the Beach and transitioned to Non-

Executive Director in June 2023 as

part of the Group’s CEO succession

plan. His travel industry journey began

in university when he founded the

ski holiday company “On the Piste”

in 1996.

With over 20 years in the travel sector,

Simon has an in-depth understanding

of the industry and On the Beach’s

operations. He played a pivotal role

in the Company’s IPO process in

2015 and its acquisitions of Sunshine

and Classic Collection, as well

as navigating challenges like the

failures of Monarch and Thomas

Cookand the COVID-19 pandemic.

His leadership has been crucial for

the Company’s continued growth.

As a seasoned entrepreneur,

Simon’s strategic vision and business

development expertise are invaluable

to the Board. He remains actively

involved in the business, supporting

the Executive team with insights into

market trends and customer needs,

enhancing the Company’s strategic

direction.

Appointed to Board:

28 August 2015

Independent: Yes (until 28

September 2024 when he

became non-independent)

Listed Company Appointments:

None

Experience and contribution:

David joined On the Beach in 2015 as

Non-Executive Director and Chair of

the Remuneration Committee. David

is a Product & Technology specialist

and his experience spans a variety

of complementary sectors, bringing

online travel industry knowledge from

positions at Lastminute.com, Holiday

Extras and Love Home Swap, along

with a broad ecommerce background

having held senior roles at Amazon,

eBay and Qliro. David has extensive

experience as a Non-Executive

Director of listed businesses, having

served previously on the Boards of

Reach PLC and The Gym Group plc.

David has in-depth knowledge of

the business, being the Group’s

longest serving Non-Executive

Director, and having previously

served the Company in the roles of

Senior Independent Director, Chair

of the Remuneration Committee and

designated Non-Executive Director for

employee engagement.

David will step down from the

Boardon 10 January 2025.

Appointed to Board:

3 July 2018

Independent: Yes

Listed Company Appointments:

SThree plc and The Gym Group plc

(in each case, NED and Chair of the

Audit and Risk Committee)

Experience and contribution:

Elaine O’Donnell brings a wealth

of experience to the Board as a

Senior Independent Director and

Chair of the Audit Committee.

She has extensive expertise as a

Non-Executive Director and Chair

across Audit, Risk, Nomination, and

RemunerationCommittees.

A Chartered Accountant, Elaine

combines her financial acumen with

significant experience in the online

retail sector and regulated industries.

Her extensive PLC experience is

underscored by her previous role

at Games Workshop Group plc,

where she served as NED, Senior

Independent Director, and Chair.

Before her board roles, Elaine was

a partner at EY LLP, specialising

in corporate finance and mergers

and acquisitions, providing her with

a robust foundation in financial

oversight and strategic governance.

Elaine’s strong financial background

and experience is invaluable to

the Board’s oversight of financial

reporting and risk management. Her

insights into the online retail industry

and regulatory frameworks enhance

the Company’s strategic direction,

ensuring that it remains compliant and

transparent in its operations.

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Appointed to Board:

4 March 2021

Independent: Yes

Listed Company Appointments:

None

Experience and contribution:

Justine was a Member of Parliament

for Putney, Roehampton and

Southfields from 2005–2019 and

spent eight years as a Minister,

including six in Cabinet. After leaving

government in 2018, Justine founded

the Social Mobility Pledge campaign

to drive grass roots change through

business and higher education.

Prior to Justine’s political career, she

trained and qualified as a Chartered

Accountant with PriceWaterhouse in

the UK and Switzerland, before taking

a finance role at SmithKline Beecham

followed by a strategy role at

GlaxoSmithKline. Justine completed an

MBA at the London Business School

in 2000 and joined AA/Centrica as

head of sales and marketing finance

for three years before becoming a

Member of Parliament in 2005.

Justine brings a unique combination

of public policy expertise, financial

acumen, and a strong commitment

to diversity and social mobility.

Her leadership experience in both

government and business enables

her to provide valuable strategic

insights, particularly in governance,

corporate responsibility, and diversity

initiatives, which enhances the Board’s

approach to long-term value creation

and inclusive growth.

Appointed to Board:

1 September 2023

Independent: Yes

Listed Company Appointments:

None

Experience and contribution:

Veronica Sharma joined On

the Beach as a Non-Executive

Director in September 2023,

bringing expertise in people and

organisational development within

leading technology organisations.

She also serves as the Designated

Non-Executive Director for

EmployeeEngagement, reflecting her

commitment to a people-firstculture.

Currently an Operating Advisor at

Warburg Pincus, a global private

equity firm, Veronica advises portfolio

companies on leadership, talent

management, and organisational

effectiveness. She is also an

executive coach, helping senior

leaders unlock potential and drive

sustainablesuccess.

Previously, as Group Chief People

Officer at Cazoo, she led the people

strategy during its rapid expansion

into five European markets.

Her leadership roles at Photobox,

Moonpig, eBay honed her expertise

in talent management, organisational

culture, and business transformation.

Veronica’s proven track record in

cultural change and growth-focused

strategies makes her a valuable

asset in shaping On the Beach’s

future direction.

Appointed to Board:

14 October 2022

Independent: No

Listed Company Appointments:

None

Experience and contribution:

Zoe Harris joined On the Beach as

Chief Marketing Officer in January

2021 and has been instrumental

in shaping the Group’s marketing

strategy and enhancing customer

experience. She has led key

initiatives, including providing free

PCR COVID-19 tests during travel

restrictions and introducing perks

like free fast-track airport security

and complimentary airport lounge

access for 4\* and 5\* customers.

Before joining On the Beach, Zoe

served at GoCo Group as Chief

Marketing Officer for GoCompare

and later CEO of Look After My Bills.

Her career began at Reach PLC,

where she was Group Marketing

Director, successfully refreshing

brand propositions and transforming

marketing activities. Zoe’s diverse

background includes roles at notable

organisations such as WCRS,

Channel 5, MTV, and NBC, providing

a solid foundation in marketing and

brandmanagement.

With her extensive experience in

marketing and customer engagement,

Zoe plays a critical role in driving the

Company’s strategic initiatives and

enhancing the brand. Her innovative

approach and deep understanding

of consumer behaviour empower

her to champion the customer

voice, ensuring that On the Beach

remains competitive in the evolving

travel market and fostering strong

customer loyalty and satisfaction.

#### Directors’ biographies continued

The Rt. Hon Justine Greening

Non-Executive Director

Zoe Harris

Chief Marketing Officer

Veronica Sharma

Non-Executive Director

On the Beach Group plc Annual Report and Accounts 2024

68

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Audit  Committee ChairNomination

Remuneration

Disclosure

Executive Directors

Independent Non-Executive Chairman

Independent Non-Executive Directors

#### Board composition as of 30 September 2024

On 28 September 2024, David Kelly became non-independent due to his 9-year tenure. David will be stepping down

ahead of the AGM in February 2025 and the Nomination Committee is in the advanced stages of a search for a new

independent Non-Executive Director to replace David and expects to announce a new appointment soon. When those

changes have been made, 50% of the Board (excluding the chair) will be comprised of independent Non-Executive

Directors and the company’s compliance with Provision 11 of the Code will be restored.

209

#### Tenure in years

6543211

Simon Cooper

David Kelly

Elaine O’Donnell

Richard Pennycook

Shaun Morton

Justine Greening

Zoe Harris

Veronica Sharma

Jon Wormald

33%

33%

Total number

of Directors

9

22%

12%

Non-independent Non-Executive Directors

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#### Corporate Governance statement

#### Compliance with the UK Corporate Governance Code

The principles of the 2018 UK Corporate Governance Code (the ‘Code’) highlight the role of good governance in the

long-term success of listed companies. The Board is responsible for establishing frameworks to ensure compliance with

theCode’srequirements.

This Corporate Governance section of the Annual Report outlines our application of the main principles and compliance with

relevant provisions. A copy of the Code can be accessed on the Financial Reporting Council’s website at www.frc.org.uk.

During FY24, the Company complied with all relevant principles and provisions, except for provision 11, which states that at

leasthalf the Board, excluding the Chair, should be independent Non-Executive Directors. Since 28 September 2024, following

David Kelly’s ninth anniversary of appointment (based on the date of Admission to the London Stock Exchange), we have been

non-compliant. Since then, the Board comprises the Chair, three Executive Directors, three independent Non-Executive Directors,

and two non-independent Non-Executive Directors. A search for an independent successor is at an advanced stage. David will

step down on 10 January 2025 and will not seek re-election at the 2025 AGM. Following this and the new appointment, compliance

will be restored with Provision 11.

Looking ahead, we are preparing for the 2024 Corporate Governance Code, effective 1 October 2025, and are committed to

meeting its provisions, particularly provision 29, which will apply from 1 October 2026.

The table below sets out where you can find further information on our compliance with the Code:

Code Section Contents Pages

Board Leadership and Purpose •  Chair’s statement

•  Board of Directors

•  Governance structure

•  Board leadership and purpose

•   Designated Non-Executive Director for

employee engagement

•  Shareholder engagement

64 to 69, 71, 73 to 74, 76, 79 to 83

Division of Responsibilities •  Board and Committee meetings

•  Governance structure

•  Division of responsibilities

•  Board composition

•  Appointments to the Board and

succession planning

69, 71, 75, 77

Composition, Succession and Evaluation •  Board composition

•  Board diversity, tenure and experience

•  Board, Committee and Director

performance evaluation

•  Nomination Committee report

69, 77 to 78, 84 to 87

Audit, Risk and Internal Control •  Audit Committee report

•  Strategic report – Risk Management

•  Fair, balanced and understandable

Annual Report

•  Viability Statement

54, 59 to 61, 88 to 92

Remuneration •  Letter from the Chair of Remuneration

Committee and Q&A

•  Remuneration for FY23

•  Summary of Remuneration Policy and

Implementation for FY24

•  Annual Report on remuneration

94 to 113

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#### Governance structure

The Board has established an effective governance framework, as outlined below:

#### Board

Chaired by Richard Pennycook

The Board promotes the long-term sustainable success of the Company by setting a clear purpose and strategy

that creates value for shareholders while considering the interests of wider stakeholders. It holds overall authority

formanaging the Group’s business and ensuring a robust system of internal control and risk management.

The Board reserves specific matters for its decision, and the full schedule of these matters is available in

theCorporate Governance section of the Company’s website.

#### CEO and Executive team

The Board delegates day-to-day operations to the CEO, who manages all commercial, operational, risk, and financial

elements, developing strategic direction for Board approval. The Executive team supports the CEO in implementing

Board-approved strategies and is regularly invited to present at Board meetings on relevant matters.

Additionally, the Board has established a Disclosure Committee to oversee compliance with the Market Abuse

Regulation and determine when to disclose information to the market. Each Committee has terms of reference

available in the Governance section of the Company’s website (www.onthebeachgroup.co.uk).

Chaired by Elaine O’Donnell

The Audit Committee reviews

and reports to the Board on

the Group’s financial reporting,

internal controls, risk management

systems, whistleblowing, internal

audit, and the effectiveness of the

statutory auditor.

Chaired by Justine Greening

This Committee is responsible

for the remuneration of Executive

Directors, the Chair, and senior

management, and it reviews

workforce remuneration to align

incentives with corporate culture.

Chaired by Richard Pennycook

The Nomination Committee

assesses the Board’s structure,

size, and composition, as well

as succession planning, making

appropriate recommendations

tothe Board.

#### Audit

#### Committee

#### Remuneration

#### Committee

#### Nomination

#### Committee

Read the Remuneration Committee

report on pages 94 to 113.

Read the Nomination Committee

report on pages 84 to 87.

Read the Audit Committee

reportonpages 88 to 92.

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#### Corporate Governance statementCorporate Governance statement continued

#### Board activity in FY24

Details of the main areas of focus for the Board and its Committees during the year are summarised below:

Topic Key activity

Strategic matters •  Regularly reviewed performance against the Group’s strategy

•  Received presentations from management in relation to business strategy

andperformance

•  Considered and approved the transformational partnership with Ryanair

•  Reviewed strategic opportunities and the refreshed strategy

•  Received regular customer updates with key customer metrics

•  Continued to have oversight of the Group’s ESG strategy

•  Reviewed capital allocation & dividend policy

Business performance •  Received regular updates from Chief Executive Officer and Chief Financial Officer

•  Reviewed the Group’s debt, capital and funding arrangements

•  Approved the annual budget and business plan

•  Approved the full year results, half year results and the Annual Report

•  Monitored the Group’s financial performance and financial results

•  Received updates on technology-related developments

Risk management and internal controls •  Regularly reviewed the implementation of the Group’s risk management framework

•  Reviewed principal risks and uncertainties and emerging risks

•  Reviewed and confirmed the Group’s viability statement and going concern status

•  Reviewed effectiveness of the Group’s systems of internal controls and risk management

•  Continued to monitor the security and performance of the Company’s IT systems

andinfrastructure

Governance and legal •  Received and reviewed regular reports in relation to material legal matters

•  Received and reviewed updates on regulatory and governance developments

•  Reviewed and updated the terms of reference of the Board Committees

•  Received annual refresher training on continuing obligations as a listed business and

directors’ duties

•  Discussed specific issues raised by shareholders and other stakeholders

•  Approved the Company’s insurance programme

People, culture and Board effectiveness •  Discussed the results of employee-wide engagement surveys

•  Received regular updates from the People team

•  Received regular updates on the Group’s People Strategy including Diversity

andInclusion

•  Received updates from Veronica Sharma, the designated Non-Executive Director

forworkforce engagement

•  Considered succession planning for the Board and Executive team

•  Undertook an evaluation of the Board’s effectiveness, the effectiveness of each

committee and individual Directors

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#### Open

Like your favourite

beach, we are warm,

welcoming, and inclusive.

Our teamwork fosters a

shared sense of purpose.

Travel is our

passion,and we are

always learning and

adapting. Our energy

drives innovation

andagility.

#### Bold

#### Dynamic

We set ambitious

goals, seek new

adventures, and make

confident choices that

distinguish us.

These values are integral to our business,

shaping a culture that supports our vision.

#### Board leadership and Company purpose

Role of the Board

The Board is responsible for defining the Company’s purpose,

values, and strategy to ensure long-term sustainable success

and generate shareholder value while contributing positively to

society. It recognises its accountability to stakeholders and the

importance of fostering the right culture and behaviours within

the Group.

Our governance structure, detailed on page 71, clarifies lines of

accountability. The Board delegates certain responsibilities to its

committees for effective oversight. Key discussions from this year

are summarised on page 72. While day-to-day operations are

managed by the Executive Directors, the Board retains specific

matters for its own decision-making. The full schedule of reserved

matters is available on the Company’swebsite.

Sustainability of business model

The Group’s business model, outlined on pages 12 to 13, is

closely monitored by the Board to ensure its sustainability and

to support the Executive team in identifying opportunities and

risks. This is achieved through:

•  regular reports and discussions with the Executive

team and senior management on business issues

andindustrytrends;

•  engagement with key stakeholders (see pages 79 to 83);

•  Evaluation of strategic opportunities that align with the

business model;

•  maintaining a robust risk oversight system, including

the review of principal risks and emerging uncertainties

(pages54 to 58); and

•  in assessing the Group’s future prospects for the viability

statement (see pages 59 to 61), the Board considers

key factors influencing the Group’s development

andperformance.

Our purpose, values, and culture

Purpose – Why We Do What We Do

Our purpose is to challenge the status quo in the holiday

sector to better meet the needs of tomorrow’s holidaymaker.

This purpose drives every business decision and aligns our

team’s focus on achieving it.

Values – Underpin Who We Are

We take pride in our core values:

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Culture – How We Work Together

Culture defines our operational norms and influences behaviour.

Linking purpose, strategy, values, and culture is vital for

achieving long-term sustainability.

Leadership establishes culture, supported by clear policies

to ensure obligations to shareholders and stakeholders are

met. The Board assesses cultural alignment with the Group’s

purpose and values through various indicators:

•  Hive Surveys: We review employee feedback to gauge

engagement and cultural health.

•  Compliance: Robust policies on anti-bribery, anti-corruption,

and whistleblowing are overseen by the Audit Committee,

with independent monitoring for whistleblowing.

•  Employee Policies: Regular updates from the CEO and

Chief People Officer provide insights into recruitment,

retention, and cultural embedding. Fair policies ensure

respect for employee rights, complemented by health

andwellbeing initiatives.

•  Risk Management: The Board assesses management’s risk

attitudes through direct engagement and updates from the

Executive Risk Committee.

•  Customer Report: Monthly reports on key customer metrics

offer insights into our Company culture.

Our whistleblowing policy encourages employees to raise

concerns about improper behaviour without fear of retaliation.

We provide a confidential whistleblowing service, with regular

reports to the Audit Committee on its usage.

For further information on our culture and workforce

investment, see the “Here for our People” section on

pages32 to 39.

Stakeholder engagement

The Board seeks to understand the views of our stakeholders and

engages with them in various ways to ensure that stakeholder

interests are considered during discussions and decision-making.

The section 172 report and stakeholder engagement section

on pages 79 to 83 detail how the Board engages with and

encourages participation from stakeholders and the impact of this

engagement on decisions made during the year. The ‘Here for our

people’ section on pages 32 to 39 also outlines how we actively

engage with our workforce, providing further insights into our

culture and commitment to our employees.

Shareholder engagement

The Company is committed to engaging and maintaining

an active dialogue with all its shareholders. Our primary

engagement methods include:

•  Investor meetings and presentations – The Company has

implemented an investor relations programme facilitating

dialogue and meetings between Executive Directors

and institutional investors, fund managers, and analysts.

Thesemeetings cover a range of relevant issues, including

strategy, performance, management, and governance,

within the bounds of publicly available information.

•  Annual General Meeting ('AGM') – The AGM provides

stakeholders an opportunity to hear from the Board and

askany questions they may have.

•  Senior Independent Director – Our Senior Independent

Director, Elaine O’Donnell, is available to shareholders who

have concerns where contact through the usual channels

(namely CEO, CFO, or Chairman) is inappropriate.

•  Reports and presentations – All shareholders can access

announcements, investor presentations, and the Annual

Report on the Company’s corporate website

(www.onthebeachgroupplc.com).

The Board is aware that institutional shareholders may engage

more frequently with the Company than other shareholders,

butcare is taken to ensure that any price-sensitive information

is released to all shareholders simultaneously, in accordance

with legal requirements.

Directors’ conflicts of interests

Directors have a statutory duty to avoid situations where they

have, or may have, interests that conflict with those of the

Company unless that conflict is first authorised by the Board.

This includes potential conflicts arising when a Director takes

up a position with another Company. The Company’s Articles of

Association empower the Board to authorise potential conflicts

of interest and impose limits or conditions as appropriate.

Any decision by the Board to authorise a conflict is only effective

if it is agreed without the conflicted Director(s) voting or having

their vote(s) counted. In making such a decision, the Directors

must act in good faith and in a manner they believe will

promote the success of the Company.

The Company maintains a register of related parties and a

register of Directors’ interests, which the Board reviews regularly.

#### Corporate Governance statement continued

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Board and Committee meetings

The Board held 12 scheduled meetings during the year, addressing all routine and strategic matters, structured through clear

agenda setting, written reports, and presentations from both internal staff and external advisers. In addition to scheduled

meetings, there were a number of ad hoc Board calls during the year.

Director

Scheduled Board

meetings

Audit

Committee

Remuneration

Committee

Nomination

Committee

Richard Pennycook 12/12 – 3/3 6/6

Simon Cooper 11/12 – – –

Shaun Morton 12/12 – – –

Zoe Harris 12/12 – – –

Jon Wormald 12/12 – – –

David Kelly 12/12 3/3 3/3 6/6

Elaine O’Donnell 12/12 3/3 3/3 6/6

Justine Greening  12/12 3/3 3/3 6/6

Veronica Sharma 12/12 3/3 3/3 6/6

Information and support

All Directors have access to the Company Secretary, who advises

on governance matters. Directors receive and access Board

papers via an electronic portal. The Chairman and Company

Secretary collaborate to ensure that these papers are clear,

accurate, and of sufficient quality to enable the Board to fulfil its

duties. Specific business-related presentations are provided by

senior management as needed, and Directors can access the

Company’s professional advisers when necessary.

Division of responsibilities

Clear division of roles and responsibilities

The roles of Chairman and Chief Executive Officer are held by

different individuals, with their responsibilities clearly defined

and formalised in writing, as approved by the Board.

Chairman

Richard Pennycook, as Chairman, is responsible for:

•  leading the Board and setting its agenda, ensuring

adequate time for strategic discussions;

•  providing all Directors with accurate and timely

informationon financial and corporate matters;

•  facilitating effective contributions from

Non-Executive Directors;

•  ensuring constructive relations between Executive

andNon-Executive Directors; and

•  communicating effectively with shareholders; and

•  Evaluating the performance of individual Directors,

the Board, and its Committees annually.

Chief Executive Officer

Shaun Morton, as CEO, manages the business, including:

•  overseeing Group operations;

•  developing objectives and strategy with regard

to stakeholders;

•  implementing approved strategies and objectives;

•  ensuring compliance with legislation and Group policies;

•  communicating with shareholders; and

•  setting HR policies, including management development

and succession planning.

Chief Financial Officer

Jon Wormald, as CFO, is responsible for:

•  supporting the CEO in strategy development

andimplementation;

•  managing the Group’s financial affairs;

•  establishing financial processes and internal controls; and

•  representing the Group to external stakeholders.

Senior Independent Director

Elaine O’Donnell, as Senior Independent Director,

isresponsible for:

•  acting as a sounding board for the Chairman;

•  serving as an intermediary for Directors as needed; and

•  engaging with shareholders to understand their issues

andconcerns.

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#### Corporate Governance statement continued

Non-Executive Directors

In addition to the Chairman, the Company has three independent

Non-Executive Directors who contribute impartiality and

experience to the Board. They challenge and help develop

strategy and succession planning. Simon Cooper, as Founder

Non-Executive Director, brings unique knowledge of the

Company and travel industry. Following Board meetings, the

Chairman and Non-Executive Directors meet without Executive

Directors to evaluate their performance. Similarly, Non-Executive

Directors assess the Chairman’s performance. Theseevaluations

are vital for assessing Board effectiveness.

If Directors have unresolved concerns about the Company

or proposed actions, these are documented by the Company

Secretary. No such concerns arose during the financial year.

Designated Non-Executive Director for

EmployeeEngagement

Veronica Sharma serves as the Designated Non-Executive

Director ('Designated NED') for Employee Engagement.

Herresponsibilities include:

•  ensuring effective methods for ongoing

employeeengagement;

•  representing employee views in Board decision-making;

•  evaluating the impact of business proposals on employees;

•  establishing feedback mechanisms to share Board

responses with employees; and

•  tracking the role’s achievements in supporting

employeeengagement.

The Designated NED will review employee engagement

surveys quarterly, assess key metrics, and lead Board

discussions on employee engagement. She will participate

inemployee forums and manager engagement meetings.

Company Secretary

The Company Secretary acts as secretary to the Board and its

Committees, with her appointment and removal determined

by the Board. She is a member of the Executive team, and all

Directors can access her advice. In certain situations, Board

Committees and Directors may seek independent professional

advice, and the Company will cover reasonable costs incurred.

Time commitments of Non-Executive Directors

All Directors are expected to dedicate sufficient time to fulfil

their responsibilities. Non-Executive Directors are informed

upon appointment of the time required for the role and must

confirm their ability to commit. Each Director’s commitment is

reviewed annually, and any external appointments or significant

commitments require prior Board approval. The Board

considers the time demands of each Non-Executive Director,

whether as a Board member, Committee Chair, or Committee

member, when granting permission.

The Board and Nomination Committee believe none of the

Non-Executive Directors have excessive commitments that

would prevent them from adequately dedicating time to the

Company’s activities. Details of their other directorships in

listed companies can be found in their biographies on pages

66 to 68. None hold directorships in FTSE 100 companies.

Composition, succession, and evaluation

The Nomination Committee aids the Board in the appointment

process for Board members and senior management,

ensuring alignment with the Company’s succession plans.

Further information on the Nomination Committee’s work

isavailableon pages 84 to 87.

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Board composition

During the year, the Board reviewed the overall balance

of skills, experience, independence, and knowledge of its

members. Further details of this review, including actions

taken,are set out in the Nomination Committee report on

pages 84 to 87.

In accordance with provision 11 of the Code, at least 50% of the

Board, excluding the Chairman, should be independent Non-

Executive Directors. The current Board comprises nine members:

the Non-Executive Chairman, three Executive Directors, three

independent Non-Executive Directors, and two non-independent

Non-Executive Directors. David Kelly became non-independent on

28 September 2024 when his tenure reached nine years. David

will step down from the Board ahead of the next AGM and there

is a search ongoing for his replacement. After these changes,

compliance with provision 11 will be restored. The profiles of each

Board member, detailing their skills and expertise, are available on

pages 66 to 68.

The Board regularly reviews the independence of its Non-

Executive Directors as part of the annual evaluation process,

and the Nomination Committee considers this on an ongoing

basis. With the exception of the Founder Director NED (and

David Kelly with effect from 28 September 2024 as noted

above), the Board has determined that all Non-Executive

Directors serving during the year were independent.

RichardPennycook, upon appointment as Chairman,

mettheindependence criteria outlined in the Code.

The Board is confident that each independent Non-Executive

Director has maintained their independence of character

and judgement, without forming associations that might

compromise their ability to act in the best interests of

theGroup.

Appointments to the Board

The Nomination Committee, chaired by the Chairman of the Board

and comprising all Non-Executive Directors, leads the appointment

process based on merit against objective criteria, making

recommendations to the Board. The Board can appoint individuals

to fill vacancies or as additions to the existing Board. Any Director

appointed holds office until the next AGM, at which point they

are eligible for election by shareholders. Non-Executive Directors

are typically expected to serve two three-year terms, with any

extension beyond six years subject to rigorous review to ensure

progressive refreshment.

As part of this process, the Board is searching for a

newindependent Non-Executive Director to succeed

David Kelly, who will step down on 10 January 2025 and

will not seek re-election at the 2025 AGM. Further details

regarding this can be found in the Nomination Committee

report on pages 84 to 87.

Development of Directors

The Company has an induction programme for all new

Directors joining the Board. Each induction is tailored to the

relevant Director’s experience and background, enhancing

their understanding of the Group’s strategy, business, operating

divisions, employees, customers, suppliers and advisers, and

the role of the Board in setting the tone of our culture and

governancestandards.

All Directors are kept informed of changes in relevant

legislation and regulations, as well as evolving financial and

commercial risks. The Chairman continually reviews the training

needs of Directors according to their individual requirements,

with this review forming part of the annual appraisal process.

The Company Secretary arranges training sessions to support

the learning and development of Directors or to provide context

for Board discussions (eg, on the economy or consumer attitudes/

competitive landscape). Directors spend time with various

leaders within the business to further develop their knowledge,

providing support, guidance, and challenge. They also attend

development days throughout the year, where updates on

developments and training in specific areas are provided to

deepen their understanding of the business.

Board evaluation

The Board is committed to the evaluation and appraisal of

the performance of the Board, its Committees, and individual

Directors, including the Chairman. During the year, an internal

evaluation was conducted to review the composition, experience,

and skills of the Board to ensure that it and its Committees

continue to work effectively and that Directors aredemonstrating

a commitment to their roles.

As part of the internal evaluation process, questionnaires were

completed by each Board member to assess performance against

the Code. The questionnaire covered leadership, effectiveness,

accountability, shareholder relations, meetings, and administration.

The Board approved these questionnaires, which were completed

electronically. Results were analysed, and the Company Secretary

prepared a report for the Chairman, discussed at a Nomination

Committee meeting.

As part of the evaluation process, feedback was sought from all

Directors on the top three strategic issues facing the Company

over the next 3–5 years, and Directors were asked to give

examples of best governance practice from other Boards

thatthey believe would benefit the Company.

The evaluation established that the Board and its Committees

were operating effectively and efficiently, with good leadership

and accountability. The Board dynamic continues to work well,

reflecting the dedication and commitment of each member,

along with the appropriate level of support and challenge

fromNon-Executive Directors.

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The key actions from the FY24 Board/Committee evaluation, are set out below.

During the year, the Senior Independent Director evaluated the performance of the Chairman, who in turn evaluated the

performance of each Director.

Following these evaluations, the Directors concluded that the Board and its Committees operate effectively, with each Director

continuing to contribute and demonstrate commitment to their role.

#### Actions from FY24 Board evaluation

Area of focus Action

Investment Appraisals The Board considered investment decisions were based on evidence and taken at the right time.

The evaluation concluded it would be beneficial to take a more formal approach to investment

appraisals and this will be a focus for FY25.

Strategy & Stakeholders One Board meeting each quarter will be dedicated to strategy. The Board will develop a process to

ensure the correct level of oversight on the development of strategy into action, with regular review

of key strategic KPIs for the Board. The Board will engage stakeholders through this process.

Board Papers Papers were considered to be of high quality and the meetings effectively chaired, promoting

effective decision-making. The evaluation concluded that the Board would benefit from earlier

distribution of the papers to facilitate a thorough consideration of the matters to bediscussed.

Director Development Directors’ learning and development needs are always under review. In FY25, given the

opportunities and risks presented by artificial intelligence, there are plans to incorporate this

within the Board calendar, alongside usual sessions on Directors’ duties, legal obligations,

horizonscanning and topical sessions.

Succession Planning

The Nomination Committee will consider succession planning more widely during FY25 including

reviewing plans for senior leaders below Executive level, to ensure a strong and diverse pipeline

oftalent.

NED meetings

More NED meetings will be put in place to allow the NEDs to identify key issues and formulate

appropriate challenge.

#### Corporate Governance statement continued

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#### Section 172(1) statement

#### How we engage with stakeholders

#### Stakeholder engagement

The Directors believe they have acted at all times to promote

the success of the Company for the benefit of its members as

a whole. In doing so, the Board has considered the interests

of a range of stakeholders impacted by the business, as

well as having regard for the matters set out in s.172(1) of the

Companies Act 2006, namely:

•  the likely consequences of any decisions in the long term;

•  the interests of the Company’s employees;

•  the need to foster the Company’s business relationships

with suppliers, customers and others;

•  the impact of the Company’s operations on the community

and the environment;

•  the desirability of the Company maintaining a reputation for

high standards of business conduct; and

•  the need to act fairly as between members of the Company.

More information about our key stakeholders, how we engage

with them and how Directors have regard for stakeholder matters

when making decisions is set out in the tables below.

An example of how the Directors have had regard to s.172(1) in

carrying out their duties in making key decisions during the year

is set out on page 83.

Other broader factors considered by the Board, including

the impact of the Company’s operations on the community

and environment, desirability to carry out business responsibly

and ethically and acting in the interests of employees are covered

in the Sustainability report. For more information, seepages

30to52.

#### Stakeholders

We seek to achieve our strategic objectives by taking into account the needs of our stakeholders and the impact our business

may have on them. The Board is aware that its decisions may impact on one or more groups of stakeholders and that their needs

may differ in some circumstances. Effective engagement ensures that stakeholder interests are considered in Board discussions

and decisions.

#### Customers

We know that holidays are

the best bit of our customers’

year, and we pride ourselves

on doing everything we can

to give them the holiday they

dreamed of and more, and

our perks are just one way

we look to give them an even

jollier jolly. Their satisfaction

drives advocacy, loyalty and

repeat bookings.

What matters to them:

•  Excellent customer service

and swift resolution of issues

andqueries.

•  Peace of mind through ATOL and

package protection.

•  Value, choice, and flexibility.

•  Perks and flexible payment options.

•  User-friendly website, with accurate

information on the holidays they

are booking.

•  Health and safety during holidays.

How we engage:

•  Customer feedback: Surveys,

focus groups, resort visits, user

testing, social media interactions

andfeedback such as Trustpilot.

•  Social media interactions.

•  Feedback from third-party

travelagents.

•  Data analysis from customer help

tools, including chatbots and onsite

analytical tools.

•  Dedicated customer service team

and 24/7 in-resort line.

Highlights:

•  Introduced live chat functionality,

enhanced IVR and chatbots to help

customers more quickly.

•  Invested in an app for easier

holiday management.

•  Simplified customer T&Cs for clarity,

brevity and brand consistency,

tested with VIBs (existing

customers) pre-launch.

•  Introduced cross function monthly

customer forum, reviewing the end

to end customer experience so we

can identify and resolve any issues.

Board engagement:

•  Regular customer experience

reports presented at

Boardmeetings.

•  Executive bonuses linked to Net

Promoter Score to align leadership

with customer satisfaction.

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What matters to them:

•  Long-term growth, successful strategy

execution, operational/financial

performance, risk management,

talent succession, capital allocation,

executive remuneration, and ESG/

sustainability.

How we engage:

•  Investor roadshows, trading updates

(including interim and preliminary

results), Annual Report and Accounts,

website updates, dialogue with

shareholders/proxy bodies, analyst

engagement, and the AGM.

Highlights in FY24:

•  The Chairman and Remuneration

Committee Chair actively engaged

with shareholders. 66.66% of voting

rights were cast at the 2024

AGM, with over 90% in favour

ofkeyresolutions.

Board engagement:

•  Directors engage regularly via

roadshows, AGMs, and specific

meetings. The Chief Executive

provides regular updates, and Non-

Executive Directors are available at

the AGM. Investor feedback is shared

with the Boardafterroadshows.

What matters to them:

•  Career development, progression,

competitive remuneration,

recognition, diversity and inclusion,

company culture, and being heard.

Wellbeing and working for a company

that gives back are also key priorities.

How we engage:

•  Beach Life: Company-wide

meetings with key updates and

Q&A with executives.

•  Pier Group: Regular forums where

employee voice leaders meet

withleadership.

•  Surveys: Annual Hive survey

and pulse checks to measure

engagement and sentiment.

•  Ongoing communication:

Regularemail updates, Slack,

wellbeing, anddiversity forums.

•  Colleague recognition:

Performance reviews and rewards.

Highlights in FY24:

•  Introduced enhanced benefits,

including holiday purchase, pension

increases, and family-friendly policies.

•  Focus on wellbeing with mental

health support, including 24/7

employee assistance and

wellbeingforums.

•  Employee feedback continues to

drive improvements, impacting

bothwork and life.

Board engagement:

•  The People function regularly reports

to the Board including updates

on the activities of employee

forums and engagement surveys,

ensuring employee sentiment is

communicated to theBoard.

•  The designated Non-Executive

Director for employee engagement,

Veronica Sharma, ensures that

employee views are integrated

into Board decisions, including

onremuneration matters.

Our shareholders provide the

capital essential for investing

in and growing the business.

#### Stakeholder engagement continued

Our people are crucial to

achieving our strategic

objectives. Engaged

employees drive business

growth by being happier,

motivated, and invested

inourgoals.

#### Shareholders

#### People

On the Beach Group plc Annual Report and Accounts 2024

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What matters to them:

•  Fair payment terms, collaboration,

fair treatment, timely communication,

the ability to fill capacity, sustainable

partnerships, and support for

innovation in travel products

andservices.

How we engage:

•  Regular meetings, calls, visits

and feedback. Conferences and

events to maintain partnerships.

Audits via our customer health

andsafetymanagement system.

Highlights in FY24:

•  Signed a transformational partnership

with Ryanair during theyear (see

pages 10 to 11).

•  Developed our partnership with Sun

Express, to provide our customers

with more choice and value for

Turkey holidays.

•  Managed disruptions (wildfires,

floods, air traffic control failures)

with regular communication to

minimise impacts.

Board engagement:

•  The Board receives updates from

the supply and commercial function

regularly and on customer health

and safety. It monitors business

continuity risks and annually

reviews the Modern Slavery

ActStatement.

What matters to them:

•  Ethical management, partnerships

that create positive societal impacts,

environmental sustainability, and

opportunities for future employment

and social mobility.

How we engage:

•  Forming partnerships with local

charities and schools to break

down barriers and support

socialinclusion.

•  Providing opportunities for

employees to engage with

andsupport local communities.

•  Developing and implementing our

ESG strategy, which shapes our

stakeholder engagement priorities.

Highlights in FY24:

•  Established an Employee Voice

forum to drive our community and

charity initiatives, encouraging

employees to fundraise for

meaningful causes.

•  Partnered with DKMS, our charity

ofthe year, to support blood cancer

awareness and research in memory

of a former colleague.

•  Collaborated with a local college

to promote social inclusion and

support student development.

Board engagement:

•  Progressed our ESG strategy

with Board oversight, considering

stakeholder feedback. Shaun

Morton is the Board member

responsible for climate change

andESG. See pages 30 to 52

forour Sustainability report.

Strong relationships with

suppliers and partners are

essential for operational and

commercial success, enabling us

to offer a diverse range of quality

travel products, at a competitive

price. We rely on them to meet

customer needs and ensure

reliable service delivery.

We care about the

communities we operate

in. Our commitment is to

contribute positively to

society through responsible

business practices.

#### Communities

#### and Society

#### Suppliers

#### and Partners

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Government policy and

regulatory frameworks impact

our business, industry, and

consumers. Key Government

departments include the

Department for Transport

('DfT') and the Department for

Business and Trade ('DBT').

#### Government

#### and Regulators

Key regulators include:

•  Civil Aviation Authority ('CAA'):

Oversees the ATOL scheme for

consumer protection.

•  Competition and Markets Authority

('CMA'): Ensures fair competition

and consumer protection.

•  Financial Conduct Authority

('FCA'): Regulates travel insurance

offered on our site and oversees the

Listing Rules and other continuing

obligations of public companies.

•  Information Commissioner’s

Office ('ICO'): Enforces data

protectionlaws.

•  Advertising Standards

Authority ('ASA'): Regulates

advertisingpractices.

•  Financial Reporting Council ('FRC'):

Oversees corporate governance

and financial reportingstandards.

What matters to them:

•  Legal compliance, fair treatment

of customers and stakeholders,

taxpayer interests, a fair and

competitive market, responsible

business practices and open

dialogue to understand industry

dynamics and challenges.

How we engage:

•  Engagement led by the General

Counsel, with participation from the

CEO, CFO, and other executives.

•  Direct and proactive communication

and collaboration with key

government departments

andregulators.

•  Involvement in industry groups

like Online Travel UK ('OTUK')

forcollective advocacy.

•  Active participation in policy

development, responding to

consultations on industry reforms.

Highlights in FY24:

•  Published a white paper

advocatingfor fair competition

inthe travelsector.

•  Engaged with government

and regulators on important

issues affecting the industry,

and responded to consultations

andcalls for evidence including

onATOL reform and Package

TravelRegulations reform.

Board engagement:

•  The Board reviews our engagement

strategy and receives updates from

the General Counsel. Regulatory

considerations inform strategic

planning and risk management.

#### Stakeholder engagement continued

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#### Board decision-making in practice

Organisational Design Review: Supporting Strategy with an Effective Structure

During the year, the Board oversaw a comprehensive Organisational Design ('OD') review, conducted in parallel with our strategic planning.

This process aimed to ensure that our structure aligns with and supports our long-term goals, particularly in areas of growth, scalability,

and operational resilience. Given the potential impacts of this review, the Board took into careful account its dutyunder section 172 of

the Companies Act 2006 to promote the success of the Company, while considering the interests of variousstakeholdergroups.

Stakeholders and Section 172 Factors Considered

Several key stakeholder groups were impacted by this work, including our employees, customers, and investors. For our employees,

the OD review involved changes that required sensitivity, clear communication, and support mechanisms to manage the transition

effectively. The Board prioritised employee welfare by working closely with management to implement fair processes, maintain

transparency, and provide support for affected individuals.

For our customers, the OD review was an opportunity to enhance operational efficiency and service quality. By aligning our structure

with our strategic goals, we aim to strengthen the customer experience, ensuring that we remain agile and responsive to evolving

needs. This consideration was essential in balancing short-term disruption with long-term benefits.

Investors were another priority group for the Board, who ensured that the changes aligned with our growth strategy and would drive

sustainable value.

Balancing Stakeholder Interests in Board Decision-Making

Throughout the process, the Board was mindful of balancing these stakeholder interests. For employees, the Board recognised

the need for empathy and support, working to minimise disruption and actively engaging with employee feedback. For customers

and investors, the primary focus was on the OD review’s strategic alignment and its anticipated positive impact on service quality

and shareholder value. By integrating these diverse perspectives into the decision-making process, the Board demonstrated

its commitment to responsible governance and adherence to section 172 obligations, promoting the long-term success of the

Companywhile managing the needs of all stakeholders involved.

Financial StatementsOverview GovernanceStrategic Report

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#### Report of the Nomination Committee

#### I am pleased to introduce

#### the report of the Nomination

#### Committee for the year ended

#### 30 September 2024.

The Committee has ensured the Board’s composition

supports strategy, growth, governance, and safeguards

the interests of all stakeholders.”

Richard Pennycook

Chair of the Nomination Committee

#### Role of the Committee

The role of the Nomination Committee is to

ensure a formal, rigorous, and transparent

procedure for Board appointments. It

leads the process for appointments and

makes recommendations to the Board.

It assists the Board in reviewing and

refreshing its composition, considering

the balance of skills and experience to

maintain effectiveness. It ensures plans are

in place for orderly succession to Board

positions and senior management roles,

and oversees the development of a diverse

pipeline for succession.

The Committee’s full roles and

responsibilities are set out in written

terms of reference, which were last

reviewed on 29 November 2024 and are

available on the Company’s website at

www.onthebeachgroupplc.com/investor-

centre/corporate-governance.

The Committee met six times during the year and member attendance is shown below.

Member Status Appointment Attendance

Richard Pennycook (Chair) Independent April 2019   6/6

David Kelly Independent

1

September 2015     6/6

Elaine O’Donnell Independent July 2018     6/6

Justine Greening Independent March 2021    6/6

Veronica Sharma Independent September 2023 6/6

1. David was independent up to and including 27 September 2024, thereafter non-independent.

The Committee’s composition meets the requirements of the Code.

#### Membership and meetings

The Committee meets at least twice annually and at such other times as are

necessary to discharge its duties. Only members of the Committee have the right

toattend meetings. Other members of the Board as well as external advisers and

others attend for all or part of Committee meetings by invitation when appropriate.

The Company Secretary acts as secretary to the Committee.

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#### Committee activity in FY24

•  Reviewed and agreed upon a work

plan for the Committee for FY24.

•  Oversaw the succession plan for

David Kelly, who will not stand for

re-election at the 2025 AGM after

serving nine years on the Board.

•  Supervised the execution of a

comprehensive induction plan

for Veronica Sharma following

her appointment to the Board

inSeptember 2023.

•  Appointed Veronica Sharma as

Designated NED for Employee

Engagement, succeeding David Kelly.

•  Reviewed the Register of Directors’

interests to identify potential conflicts

and ensure each Director had

sufficient time to fulfil their duties.

•  Confirmed that all Non-Executive

Directors, except Simon Cooper and

David Kelly, remained independent.

•  Assessed the results of the

2023 Board, Committee,

and Director evaluations to

determineeffectiveness.

•  Updated the skills matrix to align

withthe Group’s strategic priorities

and development.

•  Evaluated the composition and

structure of the Board and its

committees, focusing on size,

skills,experience, and diversity.

•  Recommended the re-election of

allDirectors except David Kelly at

the2024 AGM.

•  Updated and recommended the

Committee’s Terms of Reference

tothe Board.

•  Approved the Nomination

Committee’s report for inclusion

inthe FY24 Annual Report.

•  Planned the search for an independent

NED to succeed David Kelly and

initiated a tender process to

appointaspecialist search firm.

•  Reviewed the updated skills matrix

to identify skills and experience

gaps with David Kelly’s departure,

and developed a role profile for the

newindependent NED.

•  Commenced the search for the new

independent NED.

•  Reviewed the broader succession

and leadership development plans

for senior management.

•  Reviewed compliance with the Board

diversity policy.

•  Recommended to Board to extend

David’s term from beyond nine years

to assist with a smooth handover.

•  Recommended to Board to extend

the term of Justine Greening

and Elaine O’Donnell’s terms

ofappointment by three years.

#### Board changes

Having served nine years on the Board,

David Kelly will not stand for re-election

at the FY25 AGM and will step down as

a Director on 10 January 2025. David

joined the Board just prior to IPO in

September 2015, and his contributions

since then have been invaluable.

Hehas brought a unique combination

of skills and experience, particularly in

technology, product, and ecommerce,

as well as a deep understanding of

consumer behaviour and a passion for

strategic people and organisational

development. During his tenure, David

held various key positions, including

Senior Independent Director, Acting

Chairman, Chair of the Remuneration

Committee, and Designated NED for

Employee Engagement. His extensive

contributions have greatly benefitted

the Board and the Group. We extend

our heartfelt thanks to David for his

dedicatedservice and significant

impactover the past nineyears.

The search for a successor for David is at

an advanced stage and I look forward to

sharing details of the new appointment

with you soon.

#### Succession planning – Board

A key area of focus for the Committee

during FY24 was on succession planning

at a Board level, in anticipation of David

Kelly stepping down as outlined above.

Given David’s significant contribution to

the Board, this succession plan has been

long in the making. In the FY22 report,

we disclosed that on 27 January 2023,

Elaine O’Donnell took over from David as

Senior Independent Director and Justine

Greening took over from David as Chair

of Remuneration Committee.

The appointment of Veronica Sharma as

an independent Non-Executive Director

in September 2023 was made partly in

anticipation of David’s succession, and

we are fortunate that Veronica shares

David’s knowledge, experience and

passion for people and organisational

strategy as well as having experience

working within a number of leading

technology enabled businesses.

During FY24, having reviewed and

updated the skills matrix as outlined

below, the Committee’s focus was on

identifying the gaps that would be left

by David’s retirement from the Board,

being deep knowledge and experience

of technology, product and consumers.

Having identified the gap, the Committee

ran a tender process to appoint an

external search firm, and at the end

of that process, appointed Founders

Keepers, for their strong reputation in the

tech space, extensive candidate network

and contacts, as well as their knowledge

ofthe business, having placed a number

ofsenior hires and important strategic

hires in product and technology.

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The Committee worked with Founders

Keepers to define a role profile for

the search and to run a thorough and

effective recruitment process. The search

is ongoing but at an advanced stage and

an update will be provided in due course.

#### Succession planning –senior management

The Committee reviewed the leadership

talent pipeline and succession plans for

senior management. In particular, the

Committee reviewed the plans in relation

to the retirement of Bill Allen, the Chief

Supply Officer. This was addressed

aspart of a wider organisational

designproject.

#### Leadership development

In addition to succession planning,

the Committee examined leadership

development initiatives aimed at

cultivating a high-performing team.

Theplans focus on creating opportunities

for growth and development for current

and future leaders, ensuring they are

equipped with the skills and capabilities

needed to drive the Company’s strategic

objectives. By investing in leadership

development, we aim to build a team of

leaders who can navigate the evolving

business landscape and contribute to

thelong-term success of the Company.

#### Report of the Nomination Committee continued

#### Composition of the Board

#### andits Committees

The Committee uses a skills matrix as a tool

to assist it with reviewing the balance of

skills and experience on the Board. During

the year, the Committee reviewed and

updated the skills matrix, toensure that it

was up-to-date and alignedwithoverall

strategy. The skills matrix covers

experience of industry/sectors,

geographic locations, governance/Board

positions, and technical areas relevant

to the business including strategy and

finance, marketing/brand/consumer,

operations, technology and product,

and legal and governance. Directors are

scored on varying degrees of experience

in each category, resulting in an aggregate

score per category, which provides an

objective and quantifiable way to measure

skills andexperience on the Board.

As part of the wider review of

Board composition, the Committee

alsoconsidered:

•  the independence of Non-Executive

Directors and the balance on the

Board between Executive and

Non-Executive Directors;

•  diversity of the Board, including age,

gender and ethnicity;

•  the business strategy and how the

Board skills and capability mix aligns

with the current composition;

•  length and tenure; and

•  the effectiveness review of the Board,

its principal Committees, the Chairman

and individual Directors.

Having carried out the review, overall the

Committee is satisfied that the Board has

the necessary mix of skills and experience

to fulfil its role effectively, however it

was identified that David’s departure

would result in a lower score particularly

in technology and product, and that

this would need to be addressed in the

recruitment of the new independent NED.

All Directors are subject to annual

re-election. Further details about

the particular skills, knowledge and

experience each Director brings to the

Board can be found in the Directors’

biographies on pages 66 to 68.

#### Non-compliance with provision

#### 11 of the Code

David Kelly agreed to remain as a

Director beyond his nine-year anniversary

in September 2024 to ensure a smooth

transition. The Committee recommended

to the Board a brief extension of

David’s appointment past this term.

Consequently, since 28 September

2024, David Kelly has served as a non-

independent Non-Executive Director,

resulting in the Company not being

compliant with provision 11 of the Code

during this period. This non-compliance

willbe for a short period, during

which the Board continued to benefit

from David’s extensive and valuable

experience, which was deemed to be

inthe best interests ofthe Group.

#### Diversity

Diversity in all forms is critical to

our business’s future success. The

Committee values a diverse Board for

its ability to ensure a broad range of

views, constructive debate, and effective

decision-making. In reviewing Board

composition, the Nomination Committee

emphasised that diversity enhances

creativity, innovation, and understanding,

leading to better overall decisions.

TheBoard composition remains

compliant with our Diversity Policy

asoutlined below.

Objective Objective met Comment

40% female representation at Board level Ye s Female representation at Board level is 44%

At least one of the senior Board positions (Chair, CEO, CFO, or

Senior Independent Director) being held by a female Director

Ye s Elaine O’Donnell is the SID

At least one member of the Board shall be from a minority

ethnic background

Ye s Veronica Sharma is from a minority ethnic background

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(a) Gender identity as at 30 September 2024

Number

of Board

members

Percentage

of the Board

Number of

senior positions

on the Board

(CEO, CFO, SID,

and Chair)

Number in

Executive

Management

Percentage of

Executive

Management

Men 5 56 3 4 50

Women 4 44 1 4 50

Not specified/prefer not to say – – – – –

(b) Ethnicity representation as at 30 September 2024

Number

of Board

members

Percentage

of the Board

Number of

senior positions

on the Board

(CEO, CFO, SID,

and Chair)

Number in

Executive

Management

Percentage of

Executive

Management

White British or other White

(including minority-white groups)

8 89 4 8 100

Mixed/Multiple ethnic groups – – – – –

Asian/Asian British 1 11 – – –

Other ethnic group, including Arab – – – – –

Not specified/prefer not to say – – – – –

Black/African/Caribbean/Black British – – – – –

#### Committee effectiveness

As part of the annual Board evaluation, all members of the Nomination Committee participated in an evaluation of the Committee.

The evaluation concluded that the Committee continues to perform effectively. Further details of the evaluation can be found on

pages 77 to 78.

Richard Pennycook

Chair of the Nomination Committee

2 December 2024

The table below sets out data on gender identity and ethnicity representation across the Board and Executive Management.

TheCompany Secretariat collates data on gender identity and ethnicity directly from our Board and Executive Management using

a Diversity and Inclusion Monitoring Form, which is circulated annually. The below tables directly reflect the questions asked of

the Board and Executive Management. All data is held securely in line with our data protection and retention guidelines.

Female representation at Executive level is now 50%, which is the highest it has ever been. However, there is a lack of ethnic

diversity and this is an area of focus within the People Strategy.

On the Beach Group plc Annual Report and Accounts 2024

87

Financial StatementsOverview GovernanceStrategic Report

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This has been a significant year of change for the

business with the signing of the transformational

Ryanair partnership agreement and the changes

madeto our B2B operations.”

Elaine O’Donnell

Chair of the Audit Committee

#### Report of the Audit Committee

I am pleased to present the

Audit Committee report for the

#### year ended 30 September 2024.

This report is intended to provide

shareholders with an insight into how

key topics were considered during the

year, the activities of the Committee

and how the Committee discharged

itsresponsibilities in FY24.

The Committee fulfils a vital role in the

Company’s governance framework,

providing valuable independent

challenge and oversight across

the Company’s financial reporting,

risk management and internal

controlprocedures.

This has been a significant year of

change for the business with the signing

of the transformational Ryanair partnership

agreement and the changes made to our

B2B operations.

Alongside this, and despite the challenging

economic backdrop, theGroup has shown

strongfinancialperformance.

With the assistance of management

and our external auditor, EY, the

Committee has considered the main

financial reporting issues, estimates

and judgements, and we believe that

the information in the Annual Report is

fair, balanced, and understandable and

clearly explains progress against our

strategic and operating objectives.

Elaine O’Donnell

Chair of the Audit Committee

On the Beach Group plc Annual Report and Accounts 2024

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#### Committee governance

Responsibilities

The main roles and responsibilities of

the Committee are set out in its terms of

reference. The terms of reference are

reviewed annually by the Committee and

any proposed changes are recommended

to the Board. Thecurrentterms of

reference can be found at the Company’s

website at: www.onthebeachgroupplc.

com. These were last reviewed on

29November 2024. TheCommittee’s

mainresponsibilitiesare:

•  reviewing the Group’s annual and

half year financial statements and

accounting policies;

•  monitoring the integrity of the Group’s

financial statements, including the

application of key judgements in

determining reported outcomes to

ensure that they are fair, balanced

and understandable;

•  reviewing the Group’s risk

management framework and

advisingon the Group’s risk appetite;

•  reviewing the Group’s system

of internal controls and risk

management and making

recommendations for improvements;

•  to agree the external auditor’s

engagement terms, scope and fees;

•  to review the effectiveness and

objectivity of the external audit

process, assess the independence

and objectivity of the external auditor

and ensure appropriate policies and

procedures are in place to protect

suchindependence;

•  the Committee is also responsible

for developing and implementing

the Group’s policy on the provision

of non-audit services by the

externalauditor;

•  to review regularly the need for

aninternal audit function;

•  review the Group’s procedures for

raising concerns and the effectiveness

of the Group’s anti-bribery and fraud

preventionprocesses; and

•  review the output of the Group’s

treasury committee to ensure

compliance with policy.

#### Committee composition

The Committee currently comprises three independent Non-Executive Directors. The

Committee members bring a wide range of financial and commercial expertise necessary

to fulfil the Committee’s duties. Summary biographies of each member of the Committee

are included on pages 66 to 68. The Board is satisfied that the Committee’s Chair, Elaine

O’Donnell, has extensive recent and relevant financial experience and that the Committee

as a whole has competence relevant to the sector in which the Groupoperates.

The Committee met three times during the year and member attendance is shown below.

David Kelly was a member of the Committee until 27 September 2024 when he became

non-independent. The Committee’s Terms of Reference (in line with the Code) require

that all members are independent Non-Executive Directors, so David stood down from

the Committee on 27 September 2024. The Committee would like to thank David for

his nine years of service to the Committee and his valuable contributions over the years.

David attended all three meetings.

Member Status Appointment Attendance

Elaine O’Donnell (Chair) Independent July 2018 3/3

Justine Greening Independent March 2021 3/3

Veronica Sharma Independent September 2023 3/3

Whilst the management team and Chair

of the Board are not members of the

Committee, standing invitations are

extended to the Chief Financial Officer,

Chief Executive Officer, Chief Customer

Officer, Chair of the Board, the external

auditors and other Non-Executive Directors.

Jon Wormald, as Chief Financial Officer,

has responsibility for all aspects of

financial reporting, internal control and

risk management. Jon has attended all

Committee meetings and updated the

Committee on all key matters.

The Company Secretary is Secretary

tothe Committee.

#### Effectiveness

The Committee has reviewed and

considered the effectiveness of its

performance during the year. The

review included views of members of

the Committee and of regular attendees

at the various meetings (including the

Executive Directors). Thereview indicated

that the Committeecontinues to perform

well with no significantconcerns.

Key activities of the

#### Committee during the year

•  Reviewed the proposed scope,

materiality, focus areas and

planningfor the external audit.

•  Reviewed and recommended to the

Board the full and half year financial

results for publication and the

financial results presentations.

•  Reviewed the activity of the Executive

Risk Committee throughout the year.

•  Focused on financial reporting

to ensure the Annual Report

and Accounts is fair, balanced

andunderstandable.

•  Consideration of significant

accounting matters and judgements

in respect of the restructure of the

Group’s B2B operations.

•  Reviewed the Group’s going concern

and viability statements.

•  Reviewed management’s approach to

key judgemental areas of reporting and

the related comments of the external

auditor (see below for furtherdetails).

•  Reviewed the Group’s approach to

meeting its reporting responsibilities

against the requirements of the

TCFDframework.

•  Received reports on internal controls

and risk management from the Head

of Group Risk.

•  Review of paper outlining the

distributable reserves in place in

relation to the payment of dividends.

•  Reviewed the whistleblowing report

(noting that no whistleblowing

complaints were made).

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Key activities of the

#### Committee during the year

#### continued

•  Considered the potential impact

of forthcoming regulatory

reforms in relation to audit

andcorporategovernance.

•  Reviewed the resolutions to be put

to shareholders at the 2024 AGM,

including in respect of the declaration

of a final dividend.

•  Received a third-party assessment

of the Group’s information

securitymaturity.

•  Reviewed and approved new Group

policies in relation to Tax & Treasury.

•  Reviewed the Group’s procedures for

preventing and detecting fraud, along

with its systems and controls for the

prevention of bribery.

•  Assessed the effectiveness of the

external audit process and the

Committee’s effectiveness.

#### Significant matters relating

#### to the financial statements

#### considered by the Committee

As part of the process of monitoring

the integrity of the financial information

presented in the half year results and

the Annual Report and Accounts, the

Committee reviewed the key accounting

policies and judgements adopted

by management to ensure that they

were appropriate. The Committee also

considered a paper on this matter

presented by the external auditor.

#### Report of the Audit Committee continued

The most significant areas of judgement

considered by the Committee were

asfollows:

Revenue recognition

Dependent on the contract with the

customer and the nature of services

provided, the Group will either recognise

revenue on a booked basis where it

acts as an agent or a travelled basis

where it acts as principal. Where

the Group operates as an agent, a

provision for the estimated loss of

margin on future cancellations is also

recorded. This is subjective and involves

judgement. The Audit Committee has

considered management’s judgements

on the appropriateness of the revenue

recognition policy and considers the

approach and application of this policy

tobe appropriate.

Capitalised website

development costs

The Group incurs significant internal

costs in respect of the development of

the Group’s websites. The accounting

for these costs, as either development

costs, which are capitalised as intangible

assets (for enhancement of the website)

or expensed as incurred (in respect of

maintenance), involves judgement.

The Committee has reviewed

management’s application of the

accounting policy adopted and the

assessment of whether current projects

meet the criteria required for costs

to be capitalised and consider the

approach and application of this

policytobeappropriate.

Valuation of goodwill, intangibles

and investments

The estimated recoverable value of the

Group’s intangible assets is subjective

due to inherent uncertainty involved

in forecasting and discounting future

cashflows.

The principal uncertainty is the extent

to which these intangible assets will

continue to generate cash flows for

theGroup and whether this is sufficient

to support the asset value. This year,

management has specifically considered

whether the value of these assets has

been impaired as a result of the changes

toour B2B operations.

Management has also considered the

extent to which the carrying value of

investments in the Parent Company may

be impaired by reference to the current

market capitalisation of the Group.

The Committee has reviewed the

accounting and is satisfied with the key

assumptions used in the forecasts.

Discontinued operations

The Group reviewed the performance

of its B2B operations during the year

and identified necessary changes to

improve performance. Given there

weretwo operating segments in the

prior year relating to our B2B operations,

management have given consideration

to whether this meets the requirements

to be disclosed as discontinued

operations. There were also separately

identifiable intangible assets relating to the

discontinued operations which have been

assessed as to whether they should be

written off in the year.

On the Beach Group plc Annual Report and Accounts 2024

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The Committee has considered

management’s judgements as well

as external advice, and considers

management’s approach to

bereasonable.

Fair, balanced and understandable

The Committee considered whether

the half year results and the Annual

Report and Accounts were fair, balanced

and understandable and whether the

information provided was sufficient for a

reader of the statements to understand

the Group’s position and performance,

business model, risks and strategy.

In arriving at its assessment, the

Committee has placed reliance upon:

•  the process by which the

Annual Report was prepared,

including detailed planning and a

comprehensive review process;

•  reports prepared by senior

management regarding critical

accounting judgements and

significant accounting policies;

•  discussions with, and reports

prepared by, the external

auditors;and

•  regular information received

throughout the year, including

monthly KPIs.

The Directors’ statement on a fair,

balanced and understandable Annual

Report and Accounts is set out on

page125 of this Report.

#### External audit

External auditor effectiveness

and appointment

The Committee oversees the Group’s

relationship with the external auditor and

reviews and makes recommendations

regarding their reappointment. As part of

this process the Committee considered

the effectiveness of EY as part of the

FY24 year end process. The Committee

took a number of factors into account

when considering the effectiveness of

the external audit including:

•  the quality of the audit planning

covering the approach, scope and

levels of fees for the audit;

•  delivery and execution of the agreed

external audit process for FY24;

•  the extent of EY’s resources and

technical capability to deliver a

robust and timely audit, including

the experience, industry knowledge

and expertise of the EY audit

engagementteam;

•  the quality of EY’s explanation

of and response to significant

risksidentified;

•  the competence with which EY

handled and communicated the key

accounting and audit judgements;

•  the communication and engagement

between management, EY and the

Committee; and

•  the steps taken by EY to ensure their

objectivity and independence.

The Committee also meets with the

external auditor at least once each year

without management being present,

which provides additional opportunity

foropen dialogue and feedback.

The Committee has concluded that

overall, EY has carried out its audit for

FY24 effectively and efficiently and that

EY continues to provide constructive and

independent challenge to management

and consistently demonstrates a realistic

and commercial view of the business.

External auditor fess

During 2024, management agreed an

increase in the audit fees for the Group

and subsidiary companies to £475,000

(2023: £461,000). The increase reflects

a marginal increase due to inflation as

well as additional procedures required in

respect of the discontinued operations.

Non-audit services

The fees paid to EY in respect of non-

audit services during the year related

to the ATOL return and totalled £52k

representing 10% of the total audit fee

(2023: £49k, representing 10% of the total

audit fee). These non-audit services are

considered to be closely related to the

work performed by EY as auditor of the

Group and, therefore, the auditor is the

appropriate firm to carry out the services.

External auditor rotation

EY was appointed auditor to the Group in

March 2019 following a competitive audit

tender process. As anticipated, the lead

audit partner was required to rotate after

her fifth year, being the FY23 audit. A

smooth handover has taken place to our

new audit partner, and we are grateful to

EY for their management of this process.

The Committee recommended,

and the Board intends to propose,

the reappointment of EY as the

Company’sauditor for FY25. It believes

the independence and objectivity of the

external auditor and the effectiveness of

the audit process are safeguarded and

remain strong. It is expected that the

external audit will be put out to tender

atleast every ten years.

Internal audit

The Committee has again considered

the requirement for the setting up of

aninternal audit function. As part of this

review, as suggested by the Corporate

Governance Code Guidance, the

Committee considered whether there

were any significant trends or current

factors, both externally and internally,

which were felt to have increased the

risks faced by the Group. In addition

the Committee considered reports

received from management during

the year in respect of the internal

controlenvironment.

Having undertaken the review, the

Committee again determined that it

wasnot currently necessary to establish

aninternal audit function.

Financial StatementsOverview GovernanceStrategic Report

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#### The Committee has considered

#### the requirements of 2024 UK

Corporate Governance Code and

#### in particular the requirements

for disclosure in respect of the

#### effectiveness of material controls.”

Elaine O’Donnell

Chair of the Audit Committee

Risk management and

internalcontrol

A description of the process for managing

risk together with a description of the

principal risks and strategies to manage

those risks is provided on pages54 to 58.

The Board is responsible for establishing,

maintaining and monitoring the Group’s

system of risk management and internal

control and reviewing its effectiveness.

TheCommittee monitors the performance

of management in this area.

We have an ongoing process for

identifying, evaluating and managing

the principal risks faced by the Group.

The Group’s risks are monitored by

the Audit Committee on behalf of the

Board,which sets aside time for an

in-depth discussion of notable or

changing risks to the business and

receives regular updates from the

ERCon riskdevelopments.

The Committee discussed the reduction

in the number of principal risks from

13to 11 and agreed with the removal

ofthe “recoverability of airline refunds”

and “acquisition and organic growth”

risks following the signing of the Ryanair

partnership agreement and thesettlement

of the refunds litigation.

In addition, the Audit Committee receives

detailed reports from the external auditor

in relation to the financial statements.

The Chair of the Audit Committee also

has regular interaction with the external

auditor and senior members of the

Group’s finance department in order to

monitor and assess the effectiveness of

the Group’s system of internal controls.

The Board, through the Audit Committee,

has reviewed the effectiveness of the

Group’s system of internal controls

in operation across the Group. This

review covered the material controls,

including financial, operational and

compliance, aswell as risk management

arrangements. No significant control

failings or weaknesses were identified

during the period under review.

The Committee has considered the

requirements of 2024 UK Corporate

Governance Code and in particular the

requirements for disclosure in respect

of the effectiveness of material controls.

The Committee is comfortable with the

progress made ahead of the statutory

deadlines in order to be able to comply

with the requirements of the Code.

#### Whistleblowing

The Group has a formal whistleblowing

policy in place, which provides details

of how employees can raise concerns

in relation to the Group’s activities or

the actions of any employee of the

Group on a confidential basis. This

policy is reviewed annually by the

Audit Committee. The Group provides a

whistleblowing telephone service run by

an independent organisation, allowing

employees who do not wish to use normal

internal line management channels, to

raise concerns on an entirely confidential

basis. During the year the Group has

provided additional training to employees

to reinforce the policy in place and to clarify

the available contactpoints. No reports

havebeenreceived.

Elaine O’Donnell

Chair of the Audit Committee

2 December 2024

#### Report of the Audit Committee continued

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Financial StatementsOverview GovernanceStrategic Report

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Our Remuneration Policy is designed to deliver

strong, sustainable long-term performance for

the benefit of customers, employees, investors,

communities and society.”

The Rt. Hon Justine Greening

Chair of the Remuneration Committee

#### Directors’ Remuneration report

#### As Chair of the Remuneration

Committee (the “Committee”),

I am delighted to present the

#### Company’s Remuneration report

#### for the year to 30 September 2024.

#### Contents

Letter from the Remuneration Committee Chair:

Summary of approach to remuneration, outcomes for

FY24 and implementation for FY25, including a Q&A

onkey topics on pages 94 to 97.

Our stakeholders, our strategy and the

linktoremuneration:

Summary of how remuneration at OTB supports our

strategy and key stakeholders on pages 98 to 99.

Remuneration Policy and implementation

forFY25:

Summary of Remuneration Policy and how it will be

implemented in FY25. Includes a summary of workforce

remuneration. See pages 100 to 105.

Other statutory remuneration disclosures:

Provides statutory remuneration disclosures not provided

elsewhere in this report on pages 106 to 113.

#### Letter from the Remuneration

#### Committee Chair

This sets out the Committee’s approach to Executive pay,

including the alignment of remuneration with our business

strategy and how it takes account of stakeholder expectations.

#### Strategic alignment

At the heart of our remuneration strategy lies a commitment to

recognising and rewarding the talent that drives our success

and delivers our growth strategy.

In shaping our remuneration strategy and associated

Remuneration Policy, we have actively engaged with our

investors, promoting open and transparent communication.

Ourstrategy places significant emphasis on continually

improving the customer experience, and we recognise that

highly-engaged and motivated employees are vital to driving

positive customer experiences. Our remuneration strategy is

therefore designed to align with this interconnected approach.

Senior bonuses continue to be principally tied to the delivery of

financial performance metrics which sit alongside metrics focused

on enhancing employee and customer satisfaction objectives.

The Committee’s view is that strong financial returns, driven

by delighted customers and happy employees, collectively

delivers the success of the Company year on year and

underpins its future growth prospects.

Our Remuneration Policy is designed to deliver strong, sustainable

long-term performance for the benefit of customers, employees,

investors, communities and society. In overseeing remuneration

outcomes, the Committee ensures that performance is assessed

holistically through its stakeholder lenses (see page 98).

Our primary focus is on attracting, retaining, and fairly rewarding

our dedicated workforce and leadership team. This commitment

is not just about internal stakeholders; it extends to contributing

positively to society and communities, fostering equity and

opportunities. During 2024 we formed a partnership with

a local school in Manchester to focus on encouraging and

developing talent from a range of socio-economic backgrounds

to consider pathways into tech and the travel sector. We hope

to develop this further in 2025. You can read more about this in

our “Here for people” section on pages 32 to 39.

On the Beach Group plc Annual Report and Accounts 2024

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#### Performance and remuneration in 2024

Total remuneration outcomes for Executive Directors

Group performance was strong in FY24 with Profit Before Tax ('PBT') at 29.9m versus 23.0m for the prior financial year. Wider

travel sector dynamics on pricing have significantly fed into the remuneration outcomes for both the FY24 annual bonus and

FY22 LTIP, with an outcome of 22% of maximum for the annual bonus and a current estimate of 37.5% for the LTIP (subject to a

final assessment of the TSR elements at the end of the performance period in February 2025).

CFO Jon Wormald £’000CEO Shaun Morton £’000

£196

£95 £113

£319

£431

2023

2024

Total remuneration

£527

Total remuneration

£657

£12

£18

2023

2024

Total remuneration

£179

Total remuneration

£340

£40

£59

£70£67

£269

£2

£12

C

MO Zoe Harris £’000

Base salary

Beneﬁts and pension

Annual bonus

LTIP

2023

2024

Total remuneration

£631

Total remuneration

£588

£201

£74

£96

£170

£11

£9

£323

£335

#### 2024 incentive outcomes

2024 Annual Bonus

TTV (35%)

Threshold

(25% of max)

£1,215m

Actual

£1,200m

Actual

7.3

Maximum

(100% of max)

£1,485m

0% of maximum

PBT (35%)

£29.2m

Actual

£29.9m

£36m

11.5% of maximum

NPS (20%)

Actual

49

55

47

8.0% of maximum

Employee

engagement (10%)

8.1

2.5% of maximum

Total outcome 22% of maximum

2022 LTIP

Absolute

TSR (25%)

5%

Threshold

(25% of max)

Maximum

(100% of max)

15%

Relative

TSR (25%)

Median

(-16.6%)

Upper Quartile

(17.2%)

Group TTV

(25%)

£798.9m

£958.3m

Actual

£1,200m

Classic TTV

(12.5%)

£101.4m

£48.5m

Long Haul TTV

(12.5%)

12.5% of maximum

Total outcome 37.5% of maximum

0% of maximum\*

0% of maximum\*

25% of maximum

0% of maximum\*

Actual

£69.4m

£133.7m

£72.5m£48.5m

Actual

£96.6m

\*   Final TSR outcome will be assessed at the end of the performance period in February 2025. Estimate is based on performance up to 30 September 2024.

Further detail on the exact targets and outcomes can be found on page 106, and an explanation as to the drivers of the outcome

can be found on page 97.

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#### Directors’ Remuneration report continued

#### Letter from the Remuneration Committee Chair continued

#### Approach to performance

#### and reward for FY25

The Committee carefully reviewed the

need for Executive Director remuneration

to be considered in relation to

appropriate market pay benchmarking

but also against wider workforce pay

andbenefits.

Base salary: The Committee increased

the Executive Directors’ base salary

by 3% from 1 January 2025, which is

in line with the wider workforce base

payincrease.

Pension: The Executive Directors’

pension contributions are aligned with

thewider workforce (4% of eligible

earnings) which will increase to 5%

inJanuary 2025.

Annual bonus: The maximum bonus

opportunity remains unchanged at 100%

of salary. The Committee considered the

existing bonus metrics and weighting

in relation to the business strategy and

concluded they remain the strongest

approach to align remuneration with

the strategy to grow market share, in a

way that drives increased profitability,

whilst also recognising the importance

of customer satisfaction and employee

engagement in underpinning this

strategy. The Committee determined

that the wider travel sector pricing

fluctuation was part of the ongoing

business environment that management

has to navigate. The FY25 bonus will

therefore adopt the same structure

(metrics and weightings) as theFY24

awards. See the spotlight on page 99

forfurthercommentary.

The forward-looking targets are

deemed to be commercially sensitive

but full details will be disclosed on a

retrospective basis in next year’s Annual

Report and Accounts. The deferral of up

to 50% of any payout in shares for two

years remains unchanged.

FY25 LTIP: LTIP awards of 100% of

salary were granted to the Executive

Directors on 2 October 2024. In line

with the Directors’ Remuneration Policy,

awards will be vest subject to continued

employment and a performance

underpin(see spotlight on page 107).

Non-Executive Directors: Non-Executive

Director fees were disclosed in the

FY22 Directors’ Remuneration report

and remain unchanged. These will be

reviewed as part of the wider Directors’

Remuneration Policy review which the

Committee will be undertaking over

thecoming year.

#### Dilution and share

#### hedgingstrategy

During the year, the Committee reviewed

the dilution position as against limits

approved by shareholders, on a current

and look-forward basis. It recommended

to the Board a share hedging strategy

which included the use of an employee

benefit trust to make market purchases

of the Company’s shares which can

be used to satisfy share awards. On 3

October 2024, the Company announced

a market purchase programme under

which the EBT will make purchases of

the Company’s shares for a maximum

aggregate consideration of £5m. Those

shares have now been purchased by

the EBT and will be used to satisfy share

scheme exercises going forward.

#### Conclusion

The Committee remains committed

to ensuring that we are responsive

to developments in best practice on

remuneration, as well as a transparent

approach in respect of Executive pay in

thecontext of the widerworkforce.

Should you have any queries or

comments on this report, or more

generally in relation to remuneration,

then please do not hesitate to contact

mevia the CompanySecretary.

I hope that you find the information

in this report helpful and informative,

and Ilook forward to your continued

support at the Company’s 2025

AnnualGeneralMeeting.

The Rt. Hon Justine Greening

Chair of the Remuneration Committee

2 December 2024

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Q&A with the

Chair of the

#### Remuneration

#### Committee

Q

#### The bonus payout

#### for the year is lowdespite strongfinancialperformance.Can you explain why?

A

Our bonus targets are

designed to reflect our

growth ambitions. Total

Transaction Value ('TTV') grew

by 15% year on year, though

external factors, particularly

market-wide price deflation,

negatively impacted TTV

performance, resulting in no

payout. Adjusted Profit Before

Tax ('PBT') was impressive at

£31.4m, but the Committee

had agreed to include

elements of discontinued

operations when setting the

targets, leading to a lower

payout based on a Group

adjusted PBT of £29.9m.

Customer satisfaction,

measured by Net Promoter

Score ('NPS'), remained strong

and contributed positively

within its 20% weighting.

The employee engagement

score, which accounts for

10% of the bonus, was below

target due to the necessary

significant organisational

changes we implemented

to build a strong foundation

for future growth. While TTV

was affected by external

factors, the Committee

chose not to exercise

discretion to adjust the

formulaic outcome, reflecting

our approach in previous

years and recognising that

The Rt. Hon Justine Greening

Chair of the Remuneration Committee

See page 38 in the “Here

for people” section for

moreinformation

inflation and deflation trends

are ongoing aspects of the

business environment in which

management must deliver

growth. We are confident that

the strategic initiatives in FY24

will position us well for success

inFY25 and beyond.

Q

#### 2025 is a Policy review

year for OTB. What is the

Committee looking to

#### consider inthe upcoming

#### Policyreview?

A

The current policy was

approved in 2023 with the

main changes to the policy

focused on the LTIP, where

following extensive shareholder

engagement, the Committee

concluded that the most

appropriate approach was to

introduce a restricted share

plan, in part influenced by

the challenges at that time

in setting meaningful three-

year performance targets as a

result of the macro-economic

environment and the nature

of the travel sector. Over the

course of the coming year,

the Committee will review the

policy in its totality, including

thebalance of fixed and variable

remuneration, to ensure it

remains effective in incentivising

and retaining our talent in

order to deliver our business

growthstrategy.

Q

In last year’s report,

#### you stated thatyou were askingemployees tovoluntarily share

#### socio-economic

#### background data.

#### What actions have

#### you taken as part

#### ofthis exercise?

A

We first collected socio-

economic background

data from our workforce in

October 2023 as part of our

annual engagement survey.

We’ll collect a second set of

data in our survey in October

2024. Doing so, we have

gathered industry insights

from other organisations who

are leading the way in this

field. We want to make sure

that On the Beach is open

to talent for all backgrounds

and that it can thrive in the

business. These insights,

our data gathering and the

practical work we are doing

to find talent upstream with

a local school in Manchester

will drive the nextstage of

our action planning to break

down barriers toopportunity.

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The Committee has designed remuneration with our stakeholders in mind as set out in the table below.

Stakeholder Link to remuneration

Employees •  Our ability to deliver on our strategy is dependent on being able to attract, retain, incentivise and reward

our employees. We do this via the following tools:

– Basic salary

– Benefits

– Bonus (for more senior staff)

– LTIP (for more senior staff)

•  Employee satisfaction makes up 10% of bonus targets.

Investors •  We’ve actively engaged with our investors to understand what was important to them on remuneration.

•  We know financial performance is important to investors. 70% of the annual bonus is based on financial

metrics (35% PBT, 35% Group TTV).

•  Employee (HIVE 10%) and customer (NPS 20%) metrics within the bonus ensure long-term sustainable

success and returns for investors through a focus on these two key drivers of business strategy.

•  The current LTIP put forward at the 2023 AGM (100% of salary with no performance conditions

(previously 200% with conditions)) aligns management with investors by providing a clear line of sight

to tangible rewards, fostering a more engaged management team focused on delivering financial and

strategic performance that drives long-term shareholder value.

•  Alignment of Executive Directors with investors is also achieved via:

– deferral of 50% of bonus into shares for two years;

– two-year post-vesting holding period for LTIPs; and

– Committee assessment of appropriateness of award in the round (see page 107).

Customers As a customer-centric business, customer satisfaction is built into our Remuneration Policy via the NPS

element in bonus (20%). Indirectly, customer satisfaction is also built via employee satisfaction (happy

employee = happy customer).

Communities & Society People strategy is not only designed to support our current cohort of employees but to cultivate a diverse

pipeline of talent. Our outreach activities are designed to support DEI (including social mobility) in our

communities more widely than just within OTB.

Regulators & Government We need to report openly and transparently to the Government and Regulators to ensure we comply with

our obligations but also to support the policy aims of Government and Regulators more generally. We will

disclose our Gender Pay Gap report in December 2024, ahead of mandatory disclosure in April 2025.

We will also consider other voluntary disclosures in relation to ethnicity pay gap reporting.

#### Directors’ Remuneration report continued

Our stakeholders, our strategy and

#### the link to remuneration

On the Beach Group plc Annual Report and Accounts 2024

98

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#### Spotlight on link between business growth

#### strategy and performance targets

The annual bonus consists of the following metrics

andweighting:

•  Total Transaction Value ('TTV') (35%)

•  Adjusted Profit Before Tax ('PBT') (35%)

•  Net Promoter Score ('NPS') (20%)

•  Employee Engagement (10%)

As the Group’s strategy continues to evolve, the

Remuneration Committee has carefully reviewed the

existing metrics and determined that they remain fit

for purpose and aligned with the strategic focus for

FY25. The growth strategy focuses on expanding the

addressable market, increasing market share, and

enhancing margins.

The remuneration strategy reflects this focus, with

TTV and PBT as the primary financial metrics driving

incentives. The Committee believes it is appropriate

for these financial metrics to continue to represent

the largest portion of the annual bonus. Additionally,

the commitment to a tech-enabled, high customer

satisfaction experience is captured in the employee

engagement and NPS metrics, which are vital for

achieving growth and maintaining customer loyalty.

Takentogether the Committee believes they provide

the right balance of financial and non-financial metrics

to both support the deliver of business strategy and

incentivise and reward performance.

The Committee also assessed the continued relevance

of TTV, acknowledging its vulnerability to external

factors, as seen in FY24. However, revenue growth

remains a strategically significant part of the business

growth strategy and will therefore be retained in the

bonus structure for FY25. A comprehensive review of

the bonusstructure and metrics will take place as part

ofthewider Policy review during FY25.

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The Directors’ Remuneration Policy

(the ‘Policy’) was approved at the AGM

on 27January 2023. A summary of

the Policy is set out below and the full

version is included in the Annual Report

and Accounts for the financial year ended

30 September 2023, available under

the “Reports and presentations” page

of the Investors section of our website

www.onthebeachgroupplc.com/investor-

centre/reports-and-presentations.

#### Workforce remuneration

We have also included a summary of our

approach to pay and reward across the

whole business on pages 104 to 105.

Our Remuneration Policy is based on five key principles:

#### Directors’ Remuneration report continued

1

#### Shareholder alignment

Ensure a strong link between reward and individual and Company

performance to align the interests of Executive Directors, senior

management and employees with those of shareholders.

2

#### Competitive remuneration

Maintain a competitive package against businesses of a comparable

size and nature in order to attract, retain and motivate high-calibre

talent to help ensure the Company’s continued growth and success.

3

#### Strategic alignment

Provide a package with an appropriate balance between short

and longer-term performance targets linked to the delivery of

theCompany’s business plan.

4

#### Performance-focused compensation

Encourage and support a high performance culture.

5

#### Setting appropriate performance conditions

In line with the agreed risk profile of the business.

#### Remuneration Policy and implementation for FY25

Year 1  Year 2 Year 3 Year 4 Year5

Fixed pay

Annual bonus

Max: 100% of salary

LTIP

Max: 100% of salary

Shareholding

requirement

200% of salary

Salary, benefits

& pension

50% in cash

50% in shares

Two-year deferral period

(no further performance conditions)

Three-year vesting period (subject to continued

employment and performance underpin)

Two-year post-vesting

holding period

Minimum shareholding requirement

#### Implementing our principles

On the Beach Group plc Annual Report and Accounts 2024

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Executive Directors: Fixed pay

Policy element Purpose, operation and opportunity levels Implementation in FY25

Base salary To provide a base level of remuneration to support recruitment and

retention of Executive Directors with the necessary experience and

expertise to deliver the Company’s strategy.

Salaries are reviewed annually and any changes are normally

effective from 1 January in the financial year.

When determining an appropriate level of salary, the Remuneration

Committee considers:

•  remuneration practices within the Company;

•  the performance of the individual Executive Director;

•  the individual Executive Director’s experience and responsibilities;

•  the general performance of the Company;

•  salaries within the ranges paid by the companies in the comparator

group used for remuneration benchmarking; and

•  the economic environment.

Maximum opportunity: No maximum limit. Base salaries will be set at

an appropriate level within a comparator group of listed companies

of comparable size and will normally increase in line with increases

made to the wider employee workforce.

Salary increases of 3% will be awarded

to Shaun Morton, Jon Wormald and Zoe

Harris (in line with the wider workforce),

effective 1January 2025. The resulting

salaries willbe:

•  Shaun Morton: £446,505

•  Jon Wormald: £278,409

•  Zoe Harris: £346,698

Benefits To provide a competitive level of benefits.

The Executive Directors receive benefits, which include family

private health cover. The Committee recognises the need to maintain

suitable flexibility in the determination of benefits that ensure it

is able to support the objective of attracting and retaining talent.

Accordingly, the Committee expects to be able to adopt benefits

suchas relocation expenses, car allowance benefit, death in service

life assurance, travel expenses (including tax if any), tax equalisation

and support inmeeting specific costs incurred by Directors.

Maximum opportunity: The maximum will be set at the cost of

providing the benefits described.

No changes

Pension To provide market competitive retirement benefits.

The Committee maintains the ability to provide pension funding in

the form of a salary supplement, which would not form part of the

salary for the purposes of determining the extent of participation in

the Company’s incentive arrangements.

Maximum opportunity: Aligned with the wider workforce.

Pension contribution will rise from 4% to

5% in January 2025 in line with wider

workforce. See Q&A on page 105 for

further information.

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Executive Directors: Variable pay

Policy element Purpose, operation and opportunity levels Implementation in FY25

Annual bonus To provide a significant incentive to the Executive Directors linked

to achievement in delivering goals that are closely aligned with the

Company’s strategy and the creation of value for shareholders.

Annual bonuses are paid part in cash and part in shares. Up to 50%

ofany award will be deferred into shares for two years.

Malus will apply up to the date of the bonus determination

and clawback will apply for three years from the date of

bonusdetermination.

Performance is measured over the financial year based on a

scorecard of financial and non-financial performance targets,

whichare aligned to the business strategy. At least half of the

bonuswill be based on financial performance.

Maximum opportunity: 100% of salary.

FY25 opportunity: 100% of salary

•  Total Transaction Value – 35%

•  Profit Before Tax – 35%

•  Net Promoter Score – 20%

•  Employee Engagement – 10%

The Committee considers the forward-

looking targets to be commercially

sensitive but full disclosure of the

targets and performance outcome

will be set out in next year’s

Directors’Remunerationreport.

LTIP To incentivise the Executive Directors to maximise total

shareholderreturns.

Awards are granted annually to Executive Directors in the form of

nil-cost options. These will vest at the end of a three-year period

subject to the Executive Director’s continued employment at the date

of vesting. Awards will not be subject to any formulaic performance

conditions but are subject to an overall performance underpin.

The Committee may award dividend equivalents on awards to the

extent that these vest.

A further two-year holding period post vesting will apply.

Malus will apply for the three-year period from grant to vesting with

clawback applying for the two-year period post vesting.

Maximum opportunity: 100% of salary.

FY25 opportunity: 100% of salary

No formulaic performance conditions

– awards vest subject to continued

employment only and performance

underpin (see spotlight on page 107

forfurther information).

Executive Directors: Shareholding requirement

Policy element Purpose, operation and opportunity levels Implementation in FY25

Shareholding

requirement

To support long-term commitment to the Company and

the alignment of Executive Director interests with those

ofshareholders.

Executive Directors must reach a shareholding equal to 200% of

salary over a five-year period from appointment to the Board.

Executive Directors must retain a shareholding on cessation of

employment for two years equal to the lower of 200% of salary

andthe actual shareholding on cessation. Shares bought by

ExecutiveDirectors and shares granted prior to the 2022 AGM

arenotsubject to this holding requirement.

No changes

#### Directors’ Remuneration report continued

#### Remuneration Policy and implementation for FY25 continued

On the Beach Group plc Annual Report and Accounts 2024

102

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Non-Executive Directors

Policy element Purpose, operation and opportunity levels Implementation in FY25

Fees Provides a level of fees to support recruitment and retention of

Non-Executive Directors with the necessary experience to advise

and assist with establishing and monitoring the Company’s

strategic objectives.

The Board is responsible for setting the remuneration of the Non-

Executive Directors, other than the Chairman, whose remuneration

is considered by the Remuneration Committee and recommended

tothe Board.

Non-Executive Directors are paid a base fee and may be paid

additional fees for acting as chair of committees. The Chair of the

Company does not receive any additional fees for membership

ofcommittees.

Fees are typically reviewed every three years based on equivalent

roles in an appropriate comparator group used to review salaries

paid to the Executive Directors. Fees may be reviewed more

regularly than this in exceptional circumstances, such as a significant

increase in the size or complexity of the business. The fee structure

was updatedduring 2022 and will next be reviewed in 2025.

Non-Executive Directors do not participate in any variable remuneration

or benefits arrangements. The Company will pay reasonable expenses

incurred by the Chairman and Non-Executive Directors.

No changes

Chairman – £178,800

Base fee – £53,300

Additional fees paid for:

Senior Independent Director – £6,000

Chair of Audit Committee – £9,000

Chair of Remuneration Committee – £9,000

No additional fee is paid to the Chairman

as Chair of the Nomination Committee.

Financial StatementsOverview GovernanceStrategic Report

On the Beach Group plc Annual Report and Accounts 2024

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#### Directors’ Remuneration report continued

#### Remuneration Policy and implementation for FY25 continued

#### Workforce remuneration

Our reward structure is designed to ensure we can attract, retain and incentivise our talent to enable us to deliver on our business

strategy. It is important to us that we offer a reward package that our employees value and is fair, transparent, competitive, and

drives high performance.

Eligibility: All employees

Remuneration element Details Implementation at OtB

Salary We regularly assess salaries against local

markets to ensure that we are able to attract

andretain toptalent.

•  Annual pay reviews take place in January for

allemployees.

•  The Group is proud that it continues to be a Real

Living Wage employer, voluntarily paying its lowest-

paid employees a salary in excess of the National

MinimumWage.

Pension To support employees in saving for the future,

they’re enrolled into the Group pension scheme

within three months of their start date.

•  All On the Beach employees receive a 4% Group

pension contribution. We regularly review pension

provisions as part of our benefits review and in

January 2025 we’ll be implementing an increased

employer pension contribution of 5%. See Q&A on

page 105 for more information.

Benefits All employees are able to access benefits from

day one of their employment.

•  We aim to offer a benefits programme that has

something for everyone, rather than one size fits all.

•  This year we’ve introduced a range of new and

enhanced family-friendly policies, carers’ leave and

the option for employees to request to buy extra

annual leave.

•  You can read more about these in our Here for

People section on page 32.

•  We regularly review our benefits offering to ensure

that it is relevant and competitive, and using internal

feedback and data insights, alongside industry best

practices, we continue to review and evolve our

benefitspackage.

Share Incentive

Plan('SIP')

After six months’ employment, employees are

invited to join our SIP, this is an exciting benefit

that enables eligible employees to buy shares

in On the Beach, aligning the interests of

employees with those ofour shareholders.

Our SIP gives employees the opportunity to

become a shareholder in On the Beach via

monthly contributions of £5 to £150.

Available to all employees with over six months’service.

On the Beach Group plc Annual Report and Accounts 2024

104

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Eligibility: All employees

Remuneration element

Details Implementation at OTB

Annual bonus Our senior leadership team participates in a

bonus plan which is based on performance

against four business and financial metrics

whichunderpin our business strategy.

The plan is designed to reward collective

contribution towards the delivery of our strategy.

As per Directors’ Remuneration Policy except there is

no deferral into shares for senior leaders.

Long-Term Incentive

Plan ('LTIP')

The LTIP scheme is designed to retain and

reward our senior leaders.

As per Directors’ Remuneration Policy except there is

no holding period applicable to the awards.

We continually review all elements of our workforce remuneration. For the second year, we’ve also collected insight from

employees around social mobility. This data will help us to understand what socio-economic diversity looks like at On the Beach

and will help us to understand if other obstacles may be in play alongside diversity and gender when it comes to attraction,

development and progression. We’ll continue to use this to help inform and shape our long-term thinking and action plans.

Q

#### Can you tell us about your decision

#### to increase employer pension

#### contributions for the second

#### yearrunning?

A

When it comes to supporting our people we also

think about how we can support them in the longer

term, and the decision to increase employer pension

contributions is part of this plan. We want to help

people with their long-term financial security and

this further increase from 4% last year to 5% this year

shows we’re committed to making positive changes

where we can.

Q

#### How do you shape your

#### benefits offer?

A

When it comes to benefits, we know that we can’t

have a “one size fits all” approach and it’s really

important to us that our people find value in at

least one of the benefits that we offer. We always

have an eye on the options available to support

our people with their wellbeing and we listen to

employee feedback and work with our Employee

Voice Wellbeing Forum to help shape our thinking

and action plans around this.

#### Q&A with

Jennie Cronin,

#### Chief People

#### Officer

Financial StatementsOverview GovernanceStrategic Report

On the Beach Group plc Annual Report and Accounts 2024

105

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#### Single total figure of remuneration (audited)

The table below sets out the single total figure of remuneration and breakdown for each Executive and Non-Executive Director in

respect of the 2024 financial year. Comparative figures for the 2023 financial year have also been provided.

£’000

Base

salary/

fees Benefits³ Pension

Total

Fixed

Pay Bonus

4

LTIP

7

Total

Variable

Pay Total

2024 2023 2024 2023 2024 2023 2024 2023 2024 2023 2024 2023 2024 2023 2024 2023

Executive

Directors

1

Shaun Morton 431 319 2 2 16 10 449 331 95 196 113 – 208 196 657 527

Jon Wormald 269 67 2 – 10 2 281 69 59 40 – 70

5

59 110 340 179

Zoe Harris 335 323 1 1 8 10 344 334 74 201 170

6

96

6

244 297 588 631

Non-Executive

Directors²

Simon Cooper 53 13 – – – – 53 13 – – 20 – 20 – 73 13

Richard Pennycook 179 174 – – – – 179 174 – – – – – – 179 174

David Kelly 53 57 – – – – 53 57 – – – – – – 53 57

Elaine O’Donnell 68 65 – – – – 68 65 – – – – – – 68 65

Justine Greening 62 58 – – – – 62 58 – – – – – – 62 58

Veronica Sharma 53 4 – – – – 53 4 – – – – – – 53 4

1. Simon Cooper stepped down as CEO on 30 June 2023 and transitioned to a Non-Executive Founder Director role and Shaun Morton was appointed as CEO from

this date. This is reflected in the FY23 figures above.

2. With effect from 27 January 2023, David Kelly stepped down from his role as Chair of the Remuneration Committee and Senior Independent Director, and Justine

Greening and Elaine O’Donnell appointed to these roles respectively. Veronica Sharma was appointed to the Board on 1 September 2023.

3. Taxable benefits received were family medical insurance.

4.  The value of Shaun Morton’s bonus for FY23 was calculated based on his CFO salary from 1 October 2022 to 29 June 2023 and his CEO salary from 30 June 2023

to 30 September 2023. The FY23 bonus for Jon Wormald was prorated from his start date on 30 June to 30 September 2023. The bonus for Simon Cooper is the

prorata bonus payable from 1 October 2022 to the last date of his employment on 30 June 2023. The bonus for Zoe Harris is the bonus payable from the date of her

appointment to Board on 14 October 2023 to 30 September 2023.

5. Jon Wormald was granted a buyout award following his appointment to CFO of an equivalent value to awards forfeited from his previous employer.

6. The value of Zoe Harris’ LTIP includes an award that was granted prior to her appointment to the Board. Her FY22 EXEC RSA award vested in two tranches; 50% on

31 December 2022 (included above for 2023) and the remaining 50% vested on 31 December 2023 (included above for 2024). The award was subject to continued

employment (no performance conditions).

7.   The value of the LTIP for 2024 for each of Shaun Morton, Zoe Harris and Simon Cooper relates to the 2022 award (and in the case of Zoe Harris, includes the value

of her FY22 EXEC RSA - see above). These values have been calculated based on the current expected vesting outcome of 37.5% of the maximum and using

a share price of 139.6 pence, being the share price for the final day of the 2024 financial year, since the awards will not vest until February 2025 and part of the

awards remain subject to an ongoing TSR metric. This is equivalent to 80,610 nil-cost options in the case of Shaun Morton, 44,292 nil-cost options in the case of

Zoe Harris, and 31,628 nil-cost options in the case of Simon Cooper. The value of the FY22 LTIP award included above is therefore £112,532 in the case of Shaun

Morton, £61,832 in the case of Zoe Harris, and £44,153 in the case of Simon Cooper. Further details of these awards are set out on page 107, and final values will be

included in the 2025 Directors’ Remuneration Report.

#### Bonus awards (audited)

2024 annual bonus awards and performance targets

For the year ended 30 September 2024, the maximum bonus opportunity for Executive Directors was equal to 100% of salary.

Thetable below sets out the targets and performance and ultimate payout level.

Performance metric

Performance level Actual bonus paid

Weighting

Threshold

(25%)

Target

(62.5%)

Maximum

(100%) Actual

% of

maximum % of salary

Group booked TTV (£m) 35% 1,215 1,350 1,485 1,200 0% 0%

Group adjusted PBT (£m)\* 35% 29.2 32.6 36 29.9 33% 11.5%

Net Promoter Score 20% 47 52 55 49 40% 8.0%

Employee Engagement Score 10% 7.3 7.7 8.1 7. 3 25% 2.5%

Total 100% 22.0%

\*   The annual bonus outcome for 2024 has been determined using a Group adjusted PBT of £29.9m, which includes adjustments to the audited Group adjusted PBT

of £31.0m in respect of elements of discontinued operations.

#### Directors’ Remuneration report continued

#### Other statutory remuneration disclosures

On the Beach Group plc Annual Report and Accounts 2024

106

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In accordance with the Policy, 50% of the bonus will be deferred in shares, vesting after two years subject to continued

employment. No discretion was applied in determining the annual bonus outcome.

#### Vesting of FY22 LTIP award (audited)

Shaun Morton, Simon Cooper (when he was an Executive Director) and (prior to her appointment to the Board) Zoe Harris

were granted LTIP awards on 25 February 2022. The awards were based on Absolute TSR (25% weighting), Relative TSR

(25%weighting), Group TTV (25% weighting), Long Haul TTV (12.5% weighting) and Classic TTV (12.5% weighting).

The Group TTV and Long Haul TTV targets exceeded the maximum performance level at £1,200m and £94m respectively and so

these elements will vest in full. However, the threshold Classic TTV target was not met and accordingly this element will lapse.

Performance against the TSR element will be assessed after the TSR performance period which ends in February 2025, but

isestimated to lapse in full based on performance up to 30 September 2024. Further details are set out on page 95.

#### LTIP awards granted in FY24 (audited)

The table below sets out the details of the LTIP awards granted in the 2024 financial year in the form of nil-cost options.

Director LTIP

Value of

award

Number of

shares awarded

Exercise

Price (£)

Shaun Morton 100% of salary £425,000 409,441 Nil

Jon Wormald 100% of salary £265,000 255,298 Nil

Zoe Harris 100% of salary £330,000 317,919 Nil

The awards were granted on 3 October 2023. The number of shares awarded was calculated using the closing share price on

2October 2023, which was 103.8p.

The awards will vest subject to continued employment and a discretionary performance underpin assessed by the Committee

prior to vesting. There is no threshold vesting level for the award.

#### Spotlight on approach to LTIP underpin and discretion

In accordance with the Directors’ Remuneration Policy approved at the AGM in 2023, LTIP awards are time-based and vest

subject to continued employment, though with a discretionary underpin.

Under the Policy, the default approach is that awards vest in full (subject to continued employment) – this is because the

opportunity level of the LTIP represents a 50% discount to the previous performance-based LTIP to reflect that there are

noformal performance conditions.

However, the awards are also subject to an underpin. The Committee will not set predetermined performance thresholds to

consider when assessing the underpin, but will consider Company and individual performance over the three-year vesting

period. This provides the Committee with the ability to take a comprehensive view of the Company’s performance to ensure

that the vesting level is appropriate and that there is no “reward for failure” and to consider the treatment of windfall gains.

The factors the Committee may consider when assessing the underpin include (but are not limited to):

•  financial performance outcomes;

•  share price performance since grant;

•  major strategic or investment decisions and the returns on that investment; and

•  environmental, social and governance performance insofar as it is relevant to strategy.

The Committee will disclose its assessment in the relevant Directors’ Remuneration report

following the vesting of the award.

Financial StatementsOverview GovernanceStrategic Report

On the Beach Group plc Annual Report and Accounts 2024

107

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#### Payments to past Directors

There were no payments made to past Directors during FY24.

#### Comparison of overall performance and pay (TSR graph)

The graph below shows the value of £100 invested in the Company’s shares since listing compared to both the FTSE 250 and

FTSE Small Cap indices. These indices were chosen as they each reflect an index to which the Group has been a constituent

since the IPO in 2015. The graph shows the Total Shareholder Return generated by both the movement in share value and the

reinvestment over the same period of dividend income. This graph has been calculated in accordance with the Regulations.

Itshould be noted that the Company listed on 28 September 2015 and, therefore, only has a listed share price for the period

from28 September 2015 to 30 September 2024.

Total shareholder return (assuming £100 investment at IPO)

0

30 Sept

2015

30 Sept

2017

30 Sept

2019

30 Sept

2021

30 Sept

2023

30 Sept

2016

30 Sept

2018

30 Sept

2020

30 Sept

2022

30 Sept

2024

50

300

250

200

150

100

FTSE SMC FTSE 250 OTB

#### Chief Executive Officer historical remuneration

The table below sets out the total remuneration delivered to the Chief Executive Officer since the IPO in 2015:

Chief Executive Officer

1

2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Total Single Figure (£000s) 131 239 201 316 305 89 210 392 527 657

Annual bonus payment level achieved

(% of maximum opportunity)  – 27.8% – – – – – 79.7% 61.1% 22.0%

LTIP vesting level achieved (% of

maximum opportunity)  N/A N/A N/A 30% 22.9% – – – – 37.5%

1. Figures for 2015-2022 reflect Simon Cooper’s remuneration, while figures for 2024 reflect Shaun Morton’s remuneration. The 2023 figure is combined, as Simon

Cooper stepped down as CEO on 30 June 2023, transitioning to a Non-Executive Founder Director role, and Shaun Morton being appointed CEO from that date.

It should be noted that the Company only introduced the LTIP on admission to the London Stock Exchange, with the first grant

made in May 2016.

#### Directors’ Remuneration report continued

#### Other statutory remuneration disclosures continued

On the Beach Group plc Annual Report and Accounts 2024

108

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#### Change in Directors’ remuneration compared with employees

The following table sets out the percentage change in the salary/fees, benefits and bonus for each Director from FY22 to FY24

compared with the average percentage change for employees.

FY22 FY23 FY24

Salary/fees Benefits Bonus Salary/fees Benefits Bonus Salary/fees Benefits Bonus

Executive Directors

Shaun Morton

1

10% – 100% 19% – 2% 35% – (52%)

Jon Wormald

2

n/a n/a n/a n/a n/a n/a n/a n/a n/a

Zoe Harris

2

n/a n/a n/a n/a n/a n/a n/a n/a n/a

Non-Executive Directors

Simon Cooper

1

4% – 100% (17%) – (33%) n/a n/a n/a

Richard Pennycook – – – 8% – – 3% – –

David Kelly – – – (10%) – – (7%) – –

Elaine O’Donnell  – – – 14% – – 5% – –

Justine Greening

3

– 21% – – 7% – –

Veronica Sharma

2

n/a n/a n/a n/a n/a n/a n/a n/a n/a

Wider workforce

Average employee – Group wide

4

6% – 100% 6% – 98% 6% – 91%

1. Simon Cooper stepped down as CEO on 30 June 2023 and transitioned to a Non-Executive Founder Director role and Shaun Morton was appointed as CEO from

this date. This is reflected in the FY23 figures above.

2. Jon Wormald, Zoe Harris and Veronica Sharma were appointed to the Board during FY23 and therefore there is no % change.

3. Justine Greening was appointed to the Board during FY21 and therefore there was no % change prior to FY22.

4. Average employee percentage change is based on earnings of full time employees that were employed throughout the current and comparison period.

#### CEO pay ratio

In accordance with the Companies (Miscellaneous Reporting) Regulations 2018, we have set out below the ratio of CEO pay

(based on single total figure of remuneration) to that of UK employees for FY20 to FY24. The calculation has been performed in

line with “Option A" and is based on the total single figure of remuneration methodology.

Year Methodology 25th percentile pay ratio Median pay ratio 75th percentile pay ratio

2023/24 Option A 27:1 22:1 11:1

2022/23 Option A 22:1 17:1 10:1

2021/22 Option A 18:1 10:1 7:1

2020/21 Option A 11:1 8:1 4:1

2019/20 Option A 5:1 3:1 2:1

We used “Option A" as we believe this is the most statistically robust method and is in line with the general preference of institutional

shareholders. All figures are calculated using pay and benefits data for the financial year to 30 September 2024 for individuals

employed as at the financial year end. The pay ratio has been calculated using the actual pay and benefits received in FY24.

Noelements of pay were omitted. Full-time equivalent figures were determined by up-rating relevant pay elements based on the

average proportion of full-time hours the employee worked during the year and (for joiners during the year) the proportion of the

year they were employed. Employees who left during the year were not included in the calculation.

The table below sets out the salary, and total pay and benefits, for each of the three quartile employees (P25, P50 and P75) for FY24.

25th percentile (P25) Median (P50) 75th percentile (P75)

Salary £23,400 £28,974 £58,000

Total pay and benefits £23,939 £30,051 £59,687

Financial StatementsOverview GovernanceStrategic Report

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#### CEO pay ratio continued

The pay ratios have increased for FY24 due to the increase in the CEO remuneration package upon Shaun’s appointment to the

role in June FY23. FY24 includes the full year impact of this change.

The Committee believes that the median ratio is consistent with the pay, reward and progression policies for the Group’s

employees. Base salaries of all employees, including our Executive Directors, are set with reference to a range of factors

including market practice, experience and performance in role. In reviewing the ratios the Committee also noted that the

CEO’sremuneration package is weighted more heavily towards variable pay (including the bonus and LTIP) than the wider

workforce due to the nature of the role, and this means the ratio is likely to fluctuate depending on the performance of the

business and associated outcomes of incentive plans in each year.

#### Relative importance of the spend on pay

The table below sets out the relative importance of spend on pay in the 2023 and 2024 financial years compared with other

disbursements. All figures provided are taken from the relevant Company accounts.

Director

Disbursements from profit in

2023 financial year

(£’m)

Disbursements from profit in

2024 financial year

(£’m) % change

Profit distributed by way of dividend – 1.5 N/A

Overall spend on pay including Executive Directors 35.9 30.2 (16%)

#### Statement of Directors’ shareholdings and share interests (audited)

Director

Share plan awards

subject to performance

conditions

2

Share plan awards

subject to continued

employment

3

Share plan

interests vested

but unexercised

Shares held

outright

1

Executive Directors

Shaun Morton 214,961 908,008 0 133,089

Jon Wormald 0 455,817 73,274 7,406

Zoe Harris 118,111 771,830 167, 347 43,258

Non-Executive Directors

Simon Cooper (former Executive Director) 37,709 15,967 50,298 12,521,226

Richard Pennycook 0 0 0 48,267

David Kelly 0 0 0 10,258

Elaine O’Donnell 0 0 0 11,447

Justine Greening 0 0 0 3,636

Veronica Sharma 0 0 0 0

1. This information includes holdings of any connected persons.

2. These figures include the FY22 LTIP awards which are not due to vest until February 2025. The performance period for the Group TTV, Long Haul TTV and Classic

TTV metrics ended 30 September 2024 with a vesting outcome of 37.5% out of a maximum 50%. The performance period for the TSR metrics ,which apply to the

remaining 50%, will end on 25 February 2025, and although the outcome for these is expected to be nil, these elements of the award will not formally lapse until the

end of the performance period.

3. These figures include the FY25 LTIP awards which were granted on 2 October 2024 and will vest on 2 October 2027 subject to continued employment.

Between 30 September 2024 and the date of this report, there were no changes in the Directors’ shareholdings or share interests

as shown above.

#### Directors’ Remuneration report continued

#### Other statutory remuneration disclosures continued

On the Beach Group plc Annual Report and Accounts 2024

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The table below sets out the current shareholding and includes the shareholding requirement for the Executive Directors:

Shares held for purpose of shareholding requirement

1

Director

Shareholding

requirement Number of shares % of salary

2

Shareholding

requirement met?

3

Shaun Morton 200% of salary 614,333 197.8 No

Jon Wormald 200% of salary 287,824 148.7 No

Zoe Harris 200% of salary 541,022 224.4 Yes

1. Shares included for the purposes of measuring the shareholding requirement include shares owned outright (including those by connected persons), vested but

unexercised share options and unvested shares subject to continued employment only (on a net of tax basis), including those granted on 2 October 2025.

2. The share price of 139.60p as at 30 September 2024 has been taken for the purpose of calculating the current shareholding as a percentage of salary.

3.  Shaun Morton and Zoe Harris were appointed to the Board on 17 July 2020 and 14 October 2022, respectively, while Jon Wormald joined the Company on 30 June

2023. They each have five years from these dates to build up their shareholding requirements.

There were no share options exercised by Executive Directors during the year.

#### Shareholder voting at Annual General Meeting

The following table shows the results of the advisory vote on the 2024 Directors’ Remuneration report (at the 2024 AGM) and the

binding vote on the Directors’ Remuneration Policy at the 2023 AGM:

Resolution For Against Withheld

Ordinary resolution to approve the Directors’ Remuneration Policy

(2023 AGM)

96,639,341

(79.34%)

25,159,239

(20.66%)

787,639

Ordinary resolution to approve the Directors’ Remuneration report

(2024 AGM)

100,721,123

(92.78%)

7,840,165

(7.22%)

2,588,441

The Committee recognises that just over 20% of shareholders voted against the new Policy at the 2023 AGM. Whilst this means that

the vast majority of our shareholders supported the Policy, the Committee engaged with shareholders again after the AGM to further

understand their views. In anticipation of the Policy renewal at the 2026 AGM, we will be further engaging with shareholders over the

year ahead to continue gathering their feedback.

#### Composition and terms of reference of the Remuneration Committee

The Board has delegated to the Remuneration Committee, under agreed terms of reference, responsibility for the Remuneration

Policy and for determining specific packages for the Chairman, Executive Directors and such other senior employees of the Group

as the Board may determine from time to time. The terms of reference for the Remuneration Committee are in line with the Code

and are available on the Company’s website, www.onthebeachgroupplc.com.

All members of the Remuneration Committee are independent Non-Executive Directors. David Kelly stepped down from the

Committee on 27 September 2024 as he became non-independent on 28 September 2024. I would like to thank David for his

nine years of service to this Committee, including seven years as Chair. The Remuneration Committee receives assistance from

the CEO, CFO, Chief People Officer and Company Secretary, who attend meetings by invitation, except when issues relating

to their own remuneration are being discussed. The Remuneration Committee met three times during FY24 and member

attendanceis set out below:

Member from Meetings attended

Elaine O’Donnell July 2018 3/3

Richard Pennycook April 2019 3/3

Justine Greening (Chair from 27 Jan 23) March 2021 3/3

Veronica Sharma September 2023 3/3

Financial StatementsOverview GovernanceStrategic Report

On the Beach Group plc Annual Report and Accounts 2024

111

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#### Alignment to Provision 40

Provision 40 of the UK Corporate Governance Code sets out a number of factors that remuneration committees should have

regard to when determining executive remuneration. The table below sets out how the Committee has addressed these.

Provision 40 factor How OTB addresses this

Clarity •  The remuneration arrangements for the Executive Directors are set out in a clear and simple way in

the Directors’ Remuneration Policy (“Policy”) and in the plan rules for each incentive plan. Guides are

accessible to participants to explain how each incentive plan operates to ensure full understanding.

•  The People team ensures that remuneration matters are clearly signposted and communicated via all-

employee and manager forums and provide training for managers on how to have clear conversations

on remuneration outcomes.

Simplicity •  The Group’s remuneration arrangements are intentionally simple and well understood. Executive Directors

(and senior leadership) receive fixed pay (salary, benefits, pension), and participate in a single short-

term incentive and a single long-term incentive (the “LTIP”).

•  The Committee reviews the appropriateness of targets annually, being mindful of alignment

withstrategy.

Predictability •  At the time of approving the Policy full information on the potential values of the annual bonus and

LTIP are provided, with strict maximum opportunities and minimum, target and maximum performance

scenarios. An indication of the potential impact of a 50% share price appreciation on the value of LTIP

awards is also included.

•  The FY24 annual bonus and LTIP award opportunities were in line with the maximum opportunity in the

Policy. LTIP awards are made at the beginning of the financial year.

Risk •  The ability to mitigate potential risks is within the Policy. Examples include:

– the Committee’s discretionary powers to amend the formulaic outcome from incentive awards

(forexample, where not consistent with performance);

– the inclusion of malus and clawback provisions under a wide range of potential scenarios; and

– in-employment and post-employment shareholding requirements.

Proportionality •  Payments under the annual bonus require robust performance against challenging conditions over

the financial year. For FY24, 70% of the annual bonus was based on financial measures (equally split

between total transaction value and profit before tax, which are both KPIs).

•  Vesting of awards under the LTIP is subject to a discretionary underpin that considers overall

performance over the vesting period.

•  The Committee considers the formulaic outcome, as well as other relevant factors, when making

decisions on remuneration outcomes. Outcomes do not reward poor performance due to the

Committee’s overriding discretion to depart from formulaic outcomes which do not reflect

underlyingbusiness performance.

Alignment to culture •  The Committee oversees consistent workforce reward principles and is satisfied that these

policies drive the right behaviours and reinforce the Group’s values, which in turn promote an

appropriateculture.

•  The use of annual bonus deferral, LTIP holding periods and our shareholding requirements strengthen

the focus on our strategic aims and ensure alignment with the interests and experiences of

shareholders, both during and after employment.

#### Directors’ Remuneration report continued

#### Other statutory remuneration disclosures continued

On the Beach Group plc Annual Report and Accounts 2024

112

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#### Advisers to the Remuneration Committee

During the financial year, the Committee took advice from PricewaterhouseCoopers LLP ('PwC') who were retained as external

independent remuneration advisers to the Committee.

During FY24, PwC advised the Company on market practice, corporate governance, performance target-setting, share schemes

and other matters that the Committee was considering.

The Remuneration Committee is satisfied that the advice received was objective and independent and that all individuals who

provided remuneration advice to the Committee have no connections with the Company or its Directors that may impair their

independence. PwC is a member of the Remuneration Consultants Group and the voluntary code of conduct of that body is

designed to ensure objective and independent advice is given to remuneration committees.

PwC received fees of £65,000 for their advice during the year to 30 September 2024, based on a fixed retainer plus additional

fees charged on a time and expenses basis.

The Rt. Hon Justine Greening

Chair of the Remuneration Committee

2 December 2024

Financial StatementsOverview GovernanceStrategic Report

On the Beach Group plc Annual Report and Accounts 2024

113

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#### Statutory information

Information required to be part of the

Directors’ report can be found elsewhere

in this document, as indicated in the table

below and is incorporated into this report

by reference:

Section of report Page reference

Employee engagement Pages 32, 36 to

37, 76 and 80

Employment of

disabledpersons

Page 39

Future developments of

the business

Pages 12 to 16

Stakeholder

engagement and

s.172statement

Pages 79 to 83

Viability statement Pages 59 to 61

Directors’ interests Pages 66 to

68, 74

Directors’

Responsibilities

Statement

Page 125

Greenhouse

gasemissions

Pages 45 and 47

Risk management Pages 54 to 58

Human rights and anti-

bribery and corruption

Page 52

Diversity Page 39

Non-financial key

performance indicators

Pages 21 to 23

#### Directors’ report

All sections under the heading

“Governance” on page 63 of this

document comprise the Directors’ report

for On the Beach Group plc (company

number 09736592) (the “Company”) and

its subsidiaries (together the “Group”) for

the financial year to 30 September 2024.

#### Strategic report

All sections under the heading “Strategic

report” on page 1 of this document

comprise the Strategic report. The

Strategic report sets out the development

and performance of the Group’s business

during the financial year, the position

of the Group at the end of the year and

a description of the principal risks and

uncertainties (including the financial risk

management position), which is set out

on pages 54 to 58.

#### Management report

This Directors’ report (pages 114 to

117) together with the Strategic report

(pages1 to 61) form the Management

report for the purposes of DTR 4.1.8R.

#### UK Corporate

#### GovernanceCode

The Company’s statement with regards

to its adoption of the UK Corporate

Governance Code can be found in

the Corporate Governance Statement

on pages 70 to 78. The Corporate

Governance Statement forms part of this

Directors’ report and is incorporated into

itby reference.

#### Directors

The names of the directors who held office

during the year are set out on pages 66 to

68. Biographical details of all the Directors

serving at the date of this Annual Report

are shown on pages 66 to 68. Subject

to law and the Company’s Articles of

Association, the Directors may exercise

all of the powers of the Company and

may delegate their power and discretion

toCommittees.

#### Appointment and replacement

#### of Directors

The appointment and replacement

of Directors is governed by the

Company’s Articles of Association,

the UK Corporate Governance Code,

the Companies Act 2006 and related

legislation. TheDirectors may from time

to time appoint one or more Directors.

The Board may appoint any person to

be a Director (so long as the number

of Directors does not exceed the limit

prescribed in the Articles). Under the

Articles, any such Director shall hold

office only until the next AGM and shall

then be eligible for election. TheArticles

also require that at each AGM, any

Director who held office at the time

of the two preceding AGMs and who

did not retire at either of them must

retire, and any Director who has been

in office, other than a Director holding

an executive position, for a continuous

period of nine years or more must retire

from office. However, in accordance with

previous years and in accordance with

best practice, all Directors will submit

themselves for re-election at the AGM

each year. AnyDirector who retires

at an AGM may offerthemselves for

reappointmentbythe shareholders.

All Directors will retire and stand for

election or re-election at the 2025 AGM,

except for David Kelly, who will step

down ahead of the 2025 AGM.

#### Amendment of Articles

#### ofAssociation

The Company’s Articles of Association

('Articles') may only be amended by way of

a special resolution at a general meeting

of the shareholders. No amendments are

proposed to be made at the forthcoming

Annual General Meeting.

#### Directors’ report

On the Beach Group plc Annual Report and Accounts 2024

114

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#### Share capital and control

The Company’s issued share capital

comprises Ordinary Shares of £0.01 each,

which are listed on the London Stock

Exchange (LSE: OTB.L). The ISIN of the

shares is GB00BYM1K758.

The issued share capital of the Company

as at 30 September 2024 comprised

166,991,435 Ordinary Shares of £0.01

each. Further information regarding the

Company’s issued share capital can

be found on page 129 of the financial

statements. Details of the movements

in issued share capital during the year

are provided in note 21 to the Group’s

financial statements contained on page

158. All the information detailedin

note 21 on page 158 forms part of this

Directors’Report and is incorporated

intoit by reference.

At the Annual General Meeting of the

Company held on 26 January 2024 the

Directors were granted authority from

shareholders to allot shares in the capital

of the Company up to a maximum nominal

amount of £1,111,041.61 (111,104,161 shares

of £0.01 each), half of which amount

may solely be used in connection with a

pre-emptive rights issue. The Directors

willseek to renew this authority at the

2025 AGM.

#### Authority to purchase

#### ownshares

The Company was authorised by

shareholders at the last AGM to purchase,

in the market, up to 16,665,624 shares

(10% of issued share capital). No shares

were bought back under this authority

for the year ended 30 September 2024.

However, the company announced an

on-market share buyback programme

on 3 December 2024 (the “Buyback

Programme”). The current authority will

expire at the conclusion of the 2025 AGM,

at which a resolution will be proposed

for its renewal. The Directors will only

use this power to pursue the Buyback

Programme after careful consideration,

taking into account the financial resources

of the Company, the Company’s share

price and future potential uses of capital.

The Directors will also take into account

the effects on earnings per share and the

interests ofshareholdersgenerally.

#### Rights attaching to shares

All shares have the same rights (including

voting and dividend rights and rights

on a return of capital) and restrictions

as set out in the Articles. Except in

relation to dividends which have been

declared and rights on a liquidation of

the Company, the shareholders have

no rights to share in the profits of the

Company. TheCompany’s shares are

not redeemable. However, following any

grant of authority from shareholders,

the Company may purchase or contract

to purchase any of the shares on or

off market, subject to the Companies

Act 2006 and the requirements of the

ListingRules.

No shareholder holds shares in the

Company that carry special rights with

regard to control of the Company. There

are no shares relating to an employee

share scheme that have rights with regard

to control of the Company that are not

exercisable directly and solely by the

employees, other than in the case of the

On the Beach SIP and the On the Beach

LTIP, where share interests of a participant

in such schemescan be exercised by the

personal representatives of a deceased

participant in accordance withthe

schemerules.

#### Voting rights

Each Ordinary Share entitles the holder to

vote at general meetings of the Company.

A resolution put to the vote of the meeting

shall be decided on a poll and every

member who is present in person or by

proxy shall have one vote for every share

of which they are a holder. The Articles

provide a deadline for submission of proxy

forms of not than less than 48 hours before

the time appointed for the holding of the

meeting or adjourned meeting. No member

shall be entitled to vote at any general

meeting either in person or by proxy, in

respect of any share held by them, unless

all amounts presently payable by them in

respect of that share have been paid. Save

as noted, there are no restrictions on voting

rights nor any agreement that may result in

suchrestrictions.

#### Restrictions on transfer

#### ofsecurities

The Articles do not contain any restrictions

on the transfer of Ordinary Shares in the

Company other than the usual restrictions

applicable where any amount is unpaid

on a share. Certain restrictions are

also imposed by laws and regulations

(such as insider trading and marketing

requirements relating to close periods)

and requirements of the Market Abuse

Regulation and the Company’s securities

dealing code whereby all employees of

the Company require approval to deal in

theCompany’ssecurities.

#### Change of control

Save in respect of a provision of the

Company’s share schemes, which may

cause options and awards granted to

employees under such schemes to vest

on takeover, there are no agreements

between the Company and its Directors or

employees providing for compensationfor

loss of office or employment (whether

through resignation, purported redundancy

or otherwise) because of a takeover bid.

The revolving credit facility contains

customary prepayment, cancellation and

default provisions including, if required

by a lender, mandatory prepayment of all

utilisations provided by that lender upon

the sale of all or substantially all of the

business and assets of the Group or a

change of control.

As the Group holds Air Travel Organiser’s

Licences, the ATOL Standard Terms will

apply. Those terms include provisions

onchange of control.

Financial StatementsOverview GovernanceStrategic Report

On the Beach Group plc Annual Report and Accounts 2024

115

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#### Employee share schemes

The Company has three employee share

schemes in place:

1. A HMRC-approved Share Incentive

Plan ('SIP') to encourage wide

employee share ownership

and thereby align employees’

interestswith shareholders.

2. A Long-Term Incentive Plan ('LTIP')

under which nil-cost share options

are granted to Executive Directors,

subject to continued employment.

3. A Save As You Earn Plan ('SAYE'),

which is an all-employee savings-

related share option plan. Although

the SAYE was approved at the 2018

AGM, it has not yet been rolled

out to employees and there are

noimmediate plans to do so.

Further details are provided in the

Directors’ Remuneration report on

pages102 and 104 to 105.

#### Annual General Meeting

The Annual General Meeting for 2025

will be held at 11 am on 25 February

2025 at the Company’s headquarters

atAeroworks, 5 Adair Street,

Manchester,M1 2NQ.

The Notice of Meeting, which sets out

the resolutions to be proposed at the

forthcoming AGM, specifies deadlines for

exercising voting rights and appointing

a proxy or proxies to vote in relation to

resolutions to be passed at the AGM.

All proxy votes will be counted and

the numbers for, against or withheld

in relation to each resolution will be

announced at the AGM and published

onthe Company’s website.

Name of shareholder

Number of

shares

Nature of holding

as per disclosure

Date of

notification

Lombard Odier Asset Management (Europe) Limited 8,341,912 5.01% 9 November 2023

Lombard Odier Asset Management (Europe) Limited 8,195,225 4.92% 16 November 2023

Lombard Odier Asset Management (Europe) Limited 8,353,654 5.00% 27 June 2024

Lombard Odier Asset Management (Europe) Limited 8,267,249 4.95% 16 August 2024

Lombard Odier Asset Management (Europe) Limited 8,364,388 5.01% 3 September 2024

Between 3 September 2024 and the date of this report no further interests have been notified to the Company in accordance

with DTR5.

A list of our substantial shareholders is available on our corporate website.

#### Directors’ report continued

#### Notifiable changes tosubstantial shareholdings

During the year, the Company has been

notified, in accordance with Chapter

5 of the Financial Conduct Authority’s

Disclosure Guidance and Transparency

Rules ('DTR5') of the following increases

or decreases in significant interests in

the issued Ordinary Share capital of the

Company. Such notifications

are published as an RNS and are also

available on the Company’s website

(www.onthebeachgroupplc.com/

investor-centre/rns).

The following figures represent the

number of shares and how that translates

to a percentage shareholding in the

Company as at the date on which the

change was notified. The holdings may

have changed since notification but any

further notification is not required until

the next applicable threshold in DTR5

iscrossed.

Please note there will be other

shareholders with substantial

shareholdings who are not listed below

because their shareholdings have not

increased above or decreased below

athreshold during the year.

On the Beach Group plc Annual Report and Accounts 2024

116

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#### Transactions with

#### relatedparties

There were no related party transactions

during the year. Seenote 26 to the

consolidated financial statements.

#### Indemnities and insurance

The Company maintains appropriate

insurance to cover Directors’ and officers’

liability for itself and its subsidiaries. The

Company also indemnifies the Directors

under a qualifying indemnity for the

purposes of section 236 of the Companies

Act 2006 in the Articles. Such indemnities

contain provisions that are permitted

by the Director liability provisions of

the Companies Act and the Company’s

Articles. Such indemnities were in force

throughout the period under review and

are in force as at the date of this report.

Save for the indemnities disclosed in this

report, there are no other qualifying third-

party indemnity provisions in force.

#### Research and development

Innovation, specifically in the customer

proposition on the website, is a critical

element of the strategy, and, therefore,

of the future success of the Group.

Accordingly, the majority of the Group’s

research and development expenditure

ispredominantly related to this area.

#### Financial instruments

Details of the financial risk management

objectives and policies of the Group,

including hedging policies and exposure of

the entity to price risk, credit risk, liquidity

risk and cash flow risk are given on pages

159-165 in note 23 to the consolidated

financial statements, and form part of

thisreport by reference.

#### Political contributions

Neither the Company nor any of its

subsidiaries made any political donations

or incurred any political expenditure

duringthe year.

#### Charitable donations

The Group made charitable donations of

£13,239 during the year.

#### Results and dividends

The Group’s and Company’s audited

financial statements for the year are

setout on pages 128–171.

Whilst the Group operates a highly cash

generative business model, a majority of

profits are reinvested in the business to

support further growth.

In line with the Group’s capital allocation

policy, an interim dividend of 0.9p per

share was paid in FY24 and the Board

isrecommending a final dividend of

2.1pin respect of FY24.

#### Information to be disclosed

#### under UK Listing Rule 6.6.1R

Disclosures required by the FCA’s UK

Listing Rule 6.6.1R can be found on the

following pages:

Information

required

Subsection

of LR6.6.1R

Page

reference

Details of

long-term

incentive

schemes

(4) Page 102

Save as set out above, there is no other

information to disclose in relation to the

provisions of UK Listing Rule 6.6.1R.

Auditor

The auditor, Ernst & Young LLP, is willing to

continue in office and a resolution for its

reappointment as auditor of the Company

will be submitted to the AGM.

Disclosure of information tothe auditor

Each of the Directors has confirmed that:

i.   so far as the Director is aware, there

is no relevant audit information

of which the Company’s auditors

areunaware;and

ii.   the Director has taken all the steps

that they ought to have taken as a

Director to make themselves aware of

any relevant audit information and to

establish that the Company’s auditor

is aware of that information.

This confirmation is given and should

be interpreted in accordance with

the provisions of section 418 of the

Companies Act 2006.

#### Approval of the Annual Report

The Strategic report and Corporate

Governance report were approved by

theBoard on 2 December 2024.

Approved by the Board and signed on

itsbehalf:

K Vickerstaff

Company Secretary

2 December 2024

Financial StatementsOverview GovernanceStrategic Report

On the Beach Group plc Annual Report and Accounts 2024

117

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#### Independent auditor’s report to the members of On the Beach Group plc

#### Opinion

In our opinion:

•   On the Beach Group plc’s group financial statements and parent company financial statements (the “financial statements”)

give a true and fair view of the state of the group’s and of the parent company’s affairs as at 30 September 2024 and of the

group’s profit for the year then ended;

•   the group financial statements have been properly prepared in accordance with International Accounting Standards in

conformity with the requirements of the Companies Act 2006 and International Financial Reporting Standards adopted

pursuant to Regulation (EC) No. 1606/2002 as it applies in the European Union;

•   the parent company financial statements have been properly prepared in accordance with United Kingdom Generally

Accepted Accounting Practice; and

•   the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

We have audited the financial statements of On the Beach Group plc (the ‘parent company’) and its subsidiaries (the ‘group’) for

the year ended 30 September 2024 which comprise:

Group Parent company

Consolidated Income Statement and Statement of Comprehensive

Income for the year then ended

Balance sheet as at 30 September 2024

Consolidated Balance Sheet as at 30 September 2024 Statement of changes in equity for the year then ended

Consolidated Statement of Cash Flows for the year

then ended

Related notes 1 to 9 to the financial statements including a

summary of significant accounting policies

Consolidated Statement of Changes in Equity for the year

then ended

Related notes 1 to 27 to the financial statements,

including a summary of significant accounting policies

#### Basis for opinion

We conducted our audit in accordance with International

Standards on Auditing (UK) (ISAs (UK)) and applicable law.

Ourresponsibilities under those standards are further

described in the Auditor’s responsibilities for the audit of the

financial statements section of our report. We are independent

of the group in accordance with the ethical requirements that

are relevant to our audit of the financial statements in the

UK, including the FRC’s Ethical Standard as applied to listed

public interest entities, and we have fulfilled our other ethical

responsibilities in accordance with these requirements.

We believe that the audit evidence we have obtained is

sufficient and appropriate to provide a basis for our opinion.

The financial reporting framework that has been applied in the

preparation of the group financial statements is applicable law

and International Accounting Standards in conformity with the

requirements of the Companies Act 2006 and International

Financial Reporting Standards adopted pursuant to Regulation (EC)

No. 1606/2002 as it applies in the European Union. The financial

reporting framework that has been applied in the preparation

of the parent company financial statements is applicable law

and United Kingdom Accounting Standards, including FRS

102 “The Financial Reporting Standard applicable in the UK

and Republic of Ireland” (United Kingdom Generally Accepted

AccountingPractice).

On the Beach Group plc Annual Report and Accounts 2024

118

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#### Conclusions relating to going concern

In auditing the financial statements, we have concluded that

the directors’ use of the going concern basis of accounting in

the preparation of the financial statements is appropriate. Our

evaluation of the directors’ assessment of the group and parent

company’s ability to continue to adopt the going concern basis

of accounting included:

•  Obtaining management’s going concern assessment,

including the cash flow forecasts and covenant calculations

for the going concern period which covers the period to

31March 2026. Management have modelled a base scenario

and a number of downside scenarios in the cash flow

forecasts and covenant calculations in order to incorporate

unexpected changes to the forecasted liquidity of the Group.

The downside scenario considered a severe but plausible

reduction in booking levels. In this scenario the Group

continues to have sufficient liquidity and headroom

on its covenants.

•  Challenging the significant assumptions underpinning the

Group’s forecasts for the going concern period. Our challenge

was particularly focused around the consideration of current

macro-economic factors and the growth assumptions

used. We also verified whether the Group’s forecasts in

the going concern assessment were consistent with other

forecasts used by the Group in its accounting estimates,

includingimpairment.

#### Overview of our audit approach

Audit scope •  We performed an audit of the complete financial information of nine components.

•  The components where we performed full audit procedures accounted for 100% of Profit before tax adjusted

for the impact of exceptional items, 100% of Revenue and 100% of Total assets.

Key audit matters •  Revenue recognition - risk of management override through journals made to revenue outside of the standard

booking process.

•  Website development costs - risk that management inappropriately capitalise costs in relation to the website

development team in order to improve the financial results for the period.

Materiality

•  Overall Group materiality of £1,175k which represents 5% of profit before tax adjusted for the impact of

exceptional items and loss on discontinued operations.

•  Verifying the credit facilities available to the Group including

the £85m revolving credit facility of which £85m is available

until July 2025 and £60m is available until December 2027.

•  Testing the clerical accuracy and the appropriateness

of the model used to prepare the Group’s going

concernassessment.

•  Assessing the appropriateness of the Group’s disclosure

concerning the going concern basis of preparation.

Based on the work we have performed, we have not identified

any material uncertainties relating to events or conditions that,

individually or collectively, may cast significant doubt on the group

and parent company’s ability to continue as a going concern for a

period to 31 March 2026 from when the financial statements are

authorised for issue.

In relation to the group and parent company’s reporting on

how they have applied the UK Corporate Governance Code,

we have nothing material to add or draw attention to in relation

to the directors’ statement in the financial statements about

whether the directors considered it appropriate to adopt the

going concern basis of accounting.

Our responsibilities and the responsibilities of the directors

with respect to going concern are described in the relevant

sections of this report. However, because not all future

events or conditions can be predicted, this statement is

not a guaranteeas to the group’s ability to continue as a

goingconcern.

Financial StatementsOverview GovernanceStrategic Report

On the Beach Group plc Annual Report and Accounts 2024

119

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#### Independent auditor’s report to the members of On the Beach Group plc

#### continued

#### An overview of the scope of the parent

#### company and group audits

Tailoring the scope

Our assessment of audit risk, our evaluation of materiality and our

allocation of performance materiality determine our audit scope for

each company within the Group. Taken together, this enables us to

form an opinion on the consolidated financial statements. We take

into account size, risk profile, the organisation of the group and

effectiveness of group-wide controls and changes in the business

environment when assessing the level of work to be performed at

each company.

In assessing the risk of material misstatement to the Group

financial statements, and to ensure we had adequate quantitative

coverage of significant accounts in the financial statements, of

the nine reporting components of the Group, all are UK registered

companies and represent the principal business units within

theGroup.

Of the nine components selected, we performed an audit of the

complete financial information of all components ("full scope

components") which were selected based on their size or

riskcharacteristics.

Climate change

Stakeholders are increasingly interested in how climate change

will impact On the Beach Group plc. The Group has determined

that the most significant future impacts from climate change

onits operations will be in the form of physical risks.

These are explained on pages 48 to 51 in the required Task

Force for Climate related Financial Disclosures and on pages

55 to 58 in the principal risks and uncertainties which form part

of the “Other information,” rather than the audited financial

statements. Our procedures on these unaudited disclosures

therefore consisted solely of considering whether they are

materially inconsistent with the financial statements or our

knowledge obtained in the course of the audit or otherwise

appear to be materially misstated, in line with our responsibilities

on “Other information”.

Our audit effort in considering the impact of climate change on the

financial statements was focused on evaluating management’s

assessment of the impact of climate risk, physical and transition,

their climate commitments, the effects of material climate risks

disclosed on pages 48 to 51 have been appropriately reflected

in the carrying value of goodwill, intangible assets, property

plant and equipment and deferred tax assets following the

requirements of UK adopted international accounting standards.

As part of this evaluation, we performed our own risk assessment,

supported by our climate change internal specialists, to determine

the risks of material misstatement in the financial statements from

climate change which needed to be considered in our audit.

Based on our work we have not identified the impact of climate

change on the financial statements to be a key audit matter or

to impact a key audit matter.

On the Beach Group plc Annual Report and Accounts 2024

120

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#### Key audit matters

Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial

statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to

fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, the allocation of

resources in the audit; and directing the efforts of the engagement team. These matters were addressed in the context of our audit

of the financial statements as a whole, and in our opinion thereon, and we do not provide a separate opinion on these matters.

Risk Our response to the risk Key observations

communicated to the

Audit Committee

Revenue recognition (FY24 - £128.2m\*,

FY23-£112.1m)

Refer to the Audit Committee Report (page 90);

Accounting policies (page 135); and Note 4 of the

Consolidated Financial Statements (page 141)

Given the high volume, low value nature of the

revenue transactions in the business, we have

determined the revenue recognition risk to be

related to management override through journals

made to revenue outside of the standard booking

process throughout the year.

For the On the Beach ‘OTB’ and new ‘Classic

Collection’ segmentthe revenue is reported

on an agent basis (net) and the risk is therefore

alsoapplicable to gross costs.

For the former CCH segment (now discontinued

as presented in note 10), revenue is reported on

aprincipal basis (gross) and the risk therefore

onlyapplies to gross revenue.

\*

Our procedures also include £46.6m of gross revenue

relating to CCH that is presented as a discontinued

operation (note 10).

We have performed the following procedures:

•   Assessed the design and implementation of the

key controls over revenue recognition for all

tradingentities within the Group.

•   Tested, to supporting evidence, all material journal

entries impacting on net revenue which fell outside

of the standard booking process for evidence of

management override.

•   Adopted a data analytics approach to corroborate our

expectation of the relationship between gross revenue,

trade receivables and cash receipts (all segments) and

gross costs, trade payables and cash payments (OTB &

Classic Collection) in relation to the standard booking

process. Any exceptions to our expectations above our

testing threshold have been substantively tested.

Our procedures

did not identify

any instances of

management override

in the recognition

of revenue or

evidence of material

misstatements across

the Group in the

financial year.

Capitalisation of website & development costs

(FY24 - £10.3m, FY23 - £12.0m)

Refer to the Audit Committee Report (page 90);

Accounting policies (page 136); and Note 12 of the

Consolidated Financial Statements (page 150)

There is a risk that management inappropriately

capitalise costs in relation to the website development

team in order to improve the financial results for the

period. Judgement is involved in determining whether

future economic benefit will be generated from the

projects capitalised and a risk that management could

override inputs in theseassessments.

We have performed the following procedures:

•   Assessed the design and implementation of the

key controls over the capitalisation of website

development costs across the Group.

•   Obtained a breakdown by project of all website

development costs capitalised in the period. From

this breakdown, we selected a sample of projects for

further testing and for each project we:

– Obtained an understanding and related support

for management’s evaluation of how the project

satisfies the requirements of ‘IAS 38 Intangible

Assets’ to be capitalised.

– Held interviews with a number of IT developers

to understand a) the nature and responsibilities

associated with their role and b) the nature of

the projects they had been working on in the

period. We utilised this information to assess

the appropriateness of capitalisation in line

with the accounting standard requirements

andmanagement’s accounting treatment.

–  We performed an independent assessment of

the potential future economic benefits expected

to be obtained from each project in our sample

to identify any contradictory indicators that could

imply the project has been treated incorrectly

bymanagement.

Based on our

procedures we are

satisfied that the

judgements applied

by management

in relation to the

capitalisation

of website &

development costs

are appropriate.

Financial StatementsOverview GovernanceStrategic Report

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121

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#### Independent auditor’s report to the members of On the Beach Group plc

#### continued

#### Our application of materiality

We apply the concept of materiality in planning and performing

the audit, in evaluating the effect of identified misstatements on

the audit and in forming our audit opinion.

Materiality

The magnitude of an omission or misstatement that, individually

or in the aggregate, could reasonably be expected to influence

the economic decisions of the users of the financial statements.

Materiality provides a basis for determining the nature and

extent of our audit procedures.

We determined materiality for the Group to be £1,175k (2023:

£820k), which is 5% (2023: 5%) of profit before tax adjusted

for the impact of exceptional items and loss on discontinued

operations. We believe that profit before tax adjusted for

the impact of exceptional items continues to provide an

appropriateness basis for planning materiality given the

focus of stakeholders and users of the financial statements

being on profitability of the Group and ability of the Group

topay dividends.

We determined materiality for the Parent Company to be

£5,500k (2023: £5,400k), which is 2% (2023: 2%) of equity.

Our materiality for the parent company is capped at £1,305k

(2023: £820k).

Performance materiality

The application of materiality at the individual account

or balance level. It is set at an amount to reduce to an

appropriately low level the probability that the aggregate of

uncorrected and undetected misstatements exceeds materiality.

On the basis of our risk assessments, together with our

assessment of the Group’s overall control environment, our

judgement was that performance materiality was 75% (2023:

75%) of our planning materiality, namely £881k (2023: £615k).

We have set performance materiality at this level based on

anexpectation of a low level of audit differences.

Reporting threshold

An amount below which identified misstatements are

considered as being clearly trivial.

We agreed with the Audit Committee that we would report

to them all uncorrected audit differences in excess of £58k

(2023: £41k), which is set at 5% of planning materiality, as

well as differences below that threshold that, in our view,

warrantedreporting on qualitative grounds.

We evaluate any uncorrected misstatements against both the

quantitative measures of materiality discussed above and in light

of other relevant qualitative considerations in forming our opinion.

#### Other information

The other information comprises the information included in the

annual report set out on pages 2–125 & 171–178, other than

the financial statements and our auditor’s report thereon.

Thedirectors are responsible for the other information

contained within the annual report.

Our opinion on the financial statements does not cover the

other information and, except to the extent otherwise explicitly

stated in this report, we do not express any form of assurance

conclusion thereon.

Our responsibility is to read the other information and, in

doing so, consider whether the other information is materially

inconsistent with the financial statements or our knowledge

obtained in the course of the audit or otherwise appears to be

materially misstated. If we identify such material inconsistencies

or apparent material misstatements, we are required to

determine whether there is a material misstatement in the

financial statements themselves. If, based on the work we have

performed, we conclude that there is a material misstatement

of the other information, we are required to report that fact.

We have nothing to report in this regard.

STARTING

BASICS

ADJUSTMENTS

MATERIALITY

Profit before tax

£26.5m

•  Deduct £0.4m relating to exceptional items

net credit

•  Deduct £2.6m loss on discontinued

operations (£7.2m discontinued operation

loss less £4.6m impairment charge

deemed ‘exceptional’ in nature)

•  Totals £23.5m profit before tax adjusted for

the impact of exceptional items and loss on

discontinued operations

•  Materiality at 5% equating to £1,175k

On the Beach Group plc Annual Report and Accounts 2024

122

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Opinions on other matters prescribed by the

#### Companies Act 2006

In our opinion, the part of the directors’ remuneration report to

be audited has been properly prepared in accordance with the

Companies Act 2006.

In our opinion, based on the work undertaken in the course of

the audit:

•   the information given in the strategic report and the

directors’ report for the financial year for which the financial

statements are prepared is consistent with the financial

statements; and

•  the strategic report and the directors’ report have been

prepared in accordance with applicable legal requirements.

#### Matters on which we are required to report

#### byexception

In the light of the knowledge and understanding of the group and

the parent company and its environment obtained in the course

of the audit, we have not identified material misstatements in the

strategic report or the directors’ report.

We have nothing to report in respect of the following matters in

relation to which the Companies Act 2006 requires us to report

to you if, in our opinion:

•   adequate accounting records have not been kept by the

parent company, or returns adequate for our audit have

notbeen received from branches not visited by us; or

•  the parent company financial statements and the part of

the Directors’ Remuneration Report to be audited are not

inagreement with the accounting records and returns; or

•  certain disclosures of directors’ remuneration specified by

law are not made; or

•  we have not received all the information and explanations

we require for our audit.

#### Corporate Governance Statement

The Listing Rules require us to review the directors’ statement

in relation to going concern, longer-term viability and that part

of the Corporate Governance Statement relating to the group

and company’s compliance with the provisions of the UK

Corporate Governance Code specified for our review.

Based on the work undertaken as part of our audit, we have

concluded that each of the following elements of the Corporate

Governance Statement is materially consistent with the financial

statements or our knowledge obtained during the audit:

•  Directors’ statement with regards to the appropriateness

of adopting the going concern basis of accounting and any

material uncertainties identified set out on page 61;

•  Directors’ explanation as to its assessment of the

company’s prospects, the period this assessment covers

and why the period is appropriate set out on page 59–61;

•  Directors’ statement on fair, balanced and understandable

set out on page 91;

•  Board’s confirmation that it has carried out a robust

assessment of the emerging and principal risks set out

onpage 54;

•  The section of the annual report that describes the review

of effectiveness of risk management and internal control

systems set out on page 54; and;

•  The section describing the work of the audit committee

setout on page 89–90.

#### Responsibilities of directors

As explained more fully in the directors’ responsibilities statement

set out on page 125, the directors are responsible for the

preparation of the financial statements and for being satisfied

that they give a true and fair view, and for such internal control as

the directors determine is necessary to enable the preparation

of financial statements that are free from material misstatement,

whether due to fraud or error.

In preparing the financial statements, the directors are responsible

for assessing the group and parent company’s ability to continue

as a going concern, disclosing, as applicable, matters related to

going concern and using the going concern basis of accounting

unless the directors either intend to liquidate the group or the

parent company or to cease operations, or have no realistic

alternative but to do so.

Financial StatementsOverview GovernanceStrategic Report

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123

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Auditor’s responsibilities for the audit of the

#### financial statements

Our objectives are to obtain reasonable assurance about whether

the financial statements as a whole are free from material

misstatement, whether due to fraud or error, and to issue an

auditor’s report that includes our opinion. Reasonable assurance

is a high level of assurance, but is not a guarantee that an audit

conducted in accordance with ISAs (UK) will always detect a

material misstatement when it exists. Misstatements can arise

from fraud or error and are considered material if, individually or

in the aggregate, they could reasonably be expected to influence

the economic decisions ofusers taken on the basis of these

financialstatements.

Explanation as to what extent the audit was

considered capable of detecting irregularities,

including fraud

Irregularities, including fraud, are instances of non-compliance

with laws and regulations. We design procedures in line with our

responsibilities, outlined above, to detect irregularities, including

fraud. The risk of not detecting a material misstatement due

to fraud is higher than the risk of not detecting one resulting

from error, as fraud may involve deliberate concealment by, for

example, forgery or intentional misrepresentations, or through

collusion. The extent to which our procedures are capable of

detecting irregularities, including fraud is detailed below.

However, the primary responsibility for the prevention

and detection of fraud rests with both those charged

withgovernance of the company and management.

•  We obtained an understanding of the legal and regulatory

frameworks that are applicable to the group and determined

that the most significant are UK adopted international

accounting standards, FRS 102, the Companies Act 2006, the

Listing Rules, UK Corporate Governance Code and The Civil

Aviation (Air Travel Organisers’ Licensing) Regulations 2012.

•  We understood how On the Beach Group plc is complying

with those frameworks by making enquiries of management,

those responsible for legal and compliance procedures and

the Company Secretary. We corroborated our enquiries

through our review of board and committee minutes, papers

provided to the Audit Committee and discussions with the

Audit Committee.

•  We assessed the susceptibility of the group’s financial

statements to material misstatement, including how fraud

might occur by meeting with management and those

charged with governance to understand where it considered

there was a susceptibility to fraud. We also considered

performance targets and the propensity to influence efforts

made by management to manage earnings. Wherethe

risk was considered to be higher, we performed audit

procedures to address each identified fraud risk. These

procedures included testing higher risk journals and

were designed to provide reasonable assurance that the

financialstatements were free from fraud and error.

•  Based on this understanding we designed our audit

procedures to identify non-compliance with such laws

and regulations. Our procedures involved journal entry

testing, with a focus on consolidation journals and journals

indicating large or unusual transactions based on our

understanding of the business; enquiries of Legal Counsel,

Group management and focused testing, as referred to

in the key audit matters section above. In addition, we

completed procedures to conclude on the compliance of

the disclosures in the Annual Report and Accounts with

the requirements of the relevant accounting standards, UK

legislation and the UK Corporate Governance Code 2016.

A further description of our responsibilities for the audit of the

financial statements is located on the

Financial Reporting Council’s website at https://www.frc.org.

uk/auditorsresponsibilities. This description forms part of our

auditor’s report.

#### Other matters we are required to address

•  Following the recommendation from the audit committee

we were appointed by the company on 7 March 2019

to audit the financial statements for the year ending 30

September 2019 and subsequent financial periods.

The period of total uninterrupted engagement including

previous renewals and reappointments is 6 years,

covering the years ending 30 September 2019 to

30September2024.

•  The non-audit services prohibited by the FRC’s Ethical

Standard were not provided to the group or the parent

company and we remain independent of the group and

theparent company in conducting the audit.

•  The audit opinion is consistent with the additional report

tothe audit committee.

#### Use of our report

This report is made solely to the company’s members, as a body,

in accordance with Chapter 3 of Part 16 of the Companies Act

2006. Our audit work has been undertaken so that we might

state to the company’s members those matters we are required

to state to them in an auditor’s report and for no other purpose.

To the fullest extent permitted by law, we do not accept or

assume responsibility to anyone other than the company and the

company’s members as a body, for our audit work, for this report,

or for the opinions we have formed.

Jonathan Gill (Senior statutory auditor)

for and on behalf of Ernst & Young LLP, Statutory Auditor

London

2 December 2024

#### Independent auditor’s report to the members of On the Beach Group plc

#### continued

On the Beach Group plc Annual Report and Accounts 2024

124

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#### Statement of Directors’ Responsibilities

The Directors are responsible for

preparing the Annual Report and the

financial statements in accordance

withapplicable United Kingdom law

andregulations.

Company law requires the Directors

to prepare financial statements for

each financial year. Under that law,

the Directors have elected to prepare

the Group financial statements in

accordance with UK-adopted international

accounting standards in conformity with

the requirements of the Companies Act

2006, and the Parent Company financial

statements in accordance with United

Kingdom Generally Accepted Accounting

Practice (United Kingdom Accounting

Standards and applicable law), including

Financial Reporting Standard FRS 102 The

Financial Reporting Standard applicable in

the UK and Republic of Ireland ('FRS 102').

In preparing these financial statements

the Directors are required to:

•  select suitable accounting policies in

accordance with IAS 8 Accounting

Policies, Changes in Accounting

Estimates and Errors, and in respect

of the Parent Company financial

statements, Section 10 of FRS 102

and then apply themconsistently;

•  make judgements and accounting

estimates that are reasonable

andprudent;

•  present information, including

accounting policies, in a manner that

provides relevant, reliable, comparable

and understandableinformation;

•  provide additional disclosures

when compliance with the

specific requirements in IFRSs

and in respectof the Parent

Company financial statements,

FRS 102 is insufficient to enable

users to understand the impact

of particular transactions, other

events and conditions on the Group

andCompany financial position and

financial performance;

•  in respect of the Group financial

statements, state whether international

accounting standards in conformity with

the requirements of the Companies

Act 2006 (and IFRSs adopted pursuant

to Regulation(EC) No 1606/2002 as it

applies in the European Union) have

been followed, subject to any material

departures disclosed and explained in

the financial statements;

•  in respect of the Parent Company

financial statements, state whether

applicable UK Accounting Standards,

including FRS 102, have been

followed, subject to any material

departures disclosed and explained

in the financialstatements; and

•  prepare the financial statements

onthe going concern basis unless

it is appropriate to presume that the

Companyand/or the Group will not

continue in business.

The Directors are responsible for

keeping adequate accounting records

that are sufficient to show and explain

the Company’s and Group’s transactions

and disclose with reasonable accuracy

at any time the financial position of the

Company and the Group and enable

them to ensure that the Company and

the Group financial statements comply

with the Companies Act 2006. They are

also responsible for safeguarding the

assets of the Group and Parent Company

and hence for takingreasonable steps for

the prevention and detection offraud and

otherirregularities.

Under applicable law and regulations,

the Directors are also responsible for

preparing a strategic report, directors’

report, directors’ remuneration report and

corporate governance statement that

comply with that law and those regulations.

TheDirectors are responsible for the

maintenance and integrityof the corporate

and financial information included onthe

Company’swebsite.

#### Directors’ responsibility

#### statement

The Directors confirm, to the best of

theirknowledge:

•  that the consolidated financial

statements, prepared in accordance

with international accounting standards

in conformity with the requirements of

the Companies Act 2006, give a true

and fair view of the assets, liabilities,

financial position and profit of the

Parent Company and undertakings

included in the consolidation taken

asawhole;

•  that the Annual Report, including the

Strategic report, includes a fair review

of the development and performance

of the business and the position of the

Company and undertakings included

in the consolidation taken as a whole,

together with a description of the

principal risks anduncertainties that

they face; and

•  that they consider the Annual Report,

taken as a whole, is fair, balanced

and understandable and provides the

information necessary for shareholders

to assess the Company’s position,

performance, business model

andstrategy.

Jon Wormald

Chief Financial Officer

2 December 2024

Financial StatementsOverview GovernanceStrategic Report

On the Beach Group plc Annual Report and Accounts 2024

125

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On the Beach Group plc Annual Report and Accounts 2024

126

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#### Content

128   Consolidated Income Statement and

Statement of Comprehensive Income

129  Consolidated Balance Sheet

130   Consolidated Statement of Cash Flows

131   Consolidated Statement of Changes in Equity

132   Notes to the Consolidated

FinancialStatements

168  Company Balance Sheet

169   Company Statements of Changes in Equity

170   Notes to the Company Financial Statements

172  Glossary of alternative performance measures

180  Shareholder information

## FINANCIAL

## STATEMENTS

Governance Financial StatementsOverview Strategic Report

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127

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Consolidated Income Statement and

#### Statement of Comprehensive Income

YEAR ENDED 30 SEPTEMBER 2024

|  |  |  |  |
| --- | --- | --- | --- |
|  |  |  | Restated\*\* |
|  |  | 2024 | 2023 |
| Year ended 30 September 2024 | Note | £m | £m |
| Revenue | 4 | 128. 2 | 112.1 |
| Cost of sales |  | (4 .8) | (3.7) |
| Expected credit losses | 15 | (1 .7) | (2.0) |
| Gross profit |  | 12 1 .7 | 1 0 6.4 |
| Administrative expenses | 6 | (10 0.5) | (9 4.4) |
| Group operating profit |  | 21. 2 | 12 .0 |
| Finance costs | 8 | (2 . 4) | (1.5) |
| Finance income | 8 | 7. 7 | 3 .9 |
| Net finance income |  | 5. 3 | 2.4 |
| Profit before taxation |  | 26.5 | 1 4.4 |
| Taxation | 9 | (6.3) | (2.5) |
| Profit from continuing operations |  | 20. 2 | 1 1. 9 |
| Loss from discontinued operations | 10 | (7. 2) | (1.8) |
| Profit for the year |  | 13.0 | 1 0 .1 |
| Other comprehensive income that may be reclassified to the P&L: |  |  |  |
| Net loss on cash flow hedges |  | – | (0.6) |
| Net gain on fair value hedges |  | 0. 4 | 0.7 |
| Total comprehensive income for the year |  | 13. 4 | 10. 2 |
| Attributable to equity holders of the parent |  |  |  |
| Profit from continuing operations |  | 20. 2 | 1 1. 9 |
| Loss from discontinued operations | 10 | (7. 2) | (1.8) |
| Other comprehensive income |  | 0.4 | 0.1 |
| Total comprehensive income for the year |  | 13. 4 | 10. 2 |
| Basic and diluted earnings per share from continuing operations |  |  |  |
| attributable to the equity shareholders of the Company: |  |  |  |
| Basic earnings per share | 11 | 1 2 .1p | 7. 2p |
| Diluted earnings per share | 11 | 11.9p | 7. 1p |
| Adjusted basic earnings per share\* | 11 | 1 4 .1p | 12 .0p |
| Adjusted diluted earnings per share\* | 11 | 13.9p | 12.0p |
| Basic and diluted earnings per share from total operations |  |  |  |
| attributable to the equity shareholders of the Company: |  |  |  |
| Basic earnings per share | 11 | 7. 8p | 6 .1p |
| Diluted earnings per share | 11 | 7. 7p | 6.0p |
| Adjusted profit measure\* |  |  |  |
| Adjusted PBT (before amortisation of acquired intangibles,  exceptional items and share-based payments)\* | 6 | 31 .0 | 24 . 8 |

\*  This is a non-GAAP measure, refer to notes. This is a non-GAAP measure, refer to notes listed above.

\*\*  The prior period is restated for the effects of discontinued operations (see note 10).

On the Beach Group plc Annual Report and Accounts 2024

128

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|  |  |  |  |
| --- | --- | --- | --- |
|  |  | 2024 | 2023 |
|  | Note | £m | £m |
| Assets |  |  |  |
| Non-current assets |  |  |  |
| Intangible assets | 12 | 66. 2 | 7 3 .7 |
| Property, plant and equipment | 13 | 3 .6 | 8 .3 |
| Deferred tax | 20 | – | 2 .6 |
| Trust account | 16 | 0.4 | – |
| Total non-current assets |  | 70. 2 | 8 4.6 |
| Current assets |  |  |  |
| Trade and other receivables | 15 | 188.4 | 165. 3 |
| Derivative financial instruments | 23 | – | 0. 9 |
| Trust account | 16 | 1 3 9.1 | 108 .6 |
| Cash at bank |  | 96. 2 | 75. 8 |
| Total current assets |  | 42 3 .7 | 35 0.6 |
| Assets held for sale | 10 | 2 .0 | – |
| Total assets |  | 495.9 | 4 35. 2 |
| Equity |  |  |  |
| Share capital | 21 | 1 .7 | 1.7 |
| Share premium | 22 | 8 9.6 | 8 9.6 |
| Retained earnings | 22 | 220. 2 | 205.9 |
| Capital contribution reserve | 22 | 0.5 | 0.5 |
| Merger reserve | 22 | (129. 5) | (129.5) |
| Total equity |  | 182 .5 | 16 8. 2 |
| Non-current liabilities |  |  |  |
| Trade and other payables | 17 | 2 .1 | 2.6 |
| Deferred tax | 20 | 0.4 | – |
| Total non-current liabilities |  | 2. 5 | 2 .6 |
| Current liabilities |  |  |  |
| Corporation tax payable |  | 0. 9 | 1 .7 |
| Trade and other payables | 17 | 30 4. 3 | 261 . 2 |
| Provisions | 17 | 0.4 | 0.4 |
| Derivative financial instruments | 23 | 5.3 | 1.1 |
| Total current liabilities |  | 310. 9 | 26 4.4 |
| Total liabilities |  | 313.4 | 2 6 7. 0 |
| Total equity and liabilities |  | 495.9 | 435. 2 |

The financial statements from pages 128 to 167 were approved by the Board of Directors and authorised for issue.

Jon Wormald

Chief Financial Officer

2 December 2024

On the Beach Group plc. Reg no 09736592

The notes on pages 132 to 167 form part of the financial statements.

#### Consolidated Balance Sheet

AT 30 SEPTEMBER 2024

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129

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#### Consolidated Statement of Cash Flows

AT 30 SEPTEMBER 2024

|  |  |  |  |
| --- | --- | --- | --- |
|  |  |  | Restated\* |
|  |  | 2024 | 2023 |
|  | Note | £m | £m |
| Profit/(loss) before taxation |  |  |  |
| From continuing operations |  | 26.5 | 1 4.4 |
| From discontinued operations | 10 | (7. 2) | (2.0) |
| Adjustments for: |  |  |  |
| Depreciation | 13 | 2 .1 | 2.7 |
| Amortisation of intangible assets | 12 | 13 .0 | 12.6 |
| Finance costs | 8 | 2.4 | 1 .5 |
| Finance income | 8 | (7.7) | (4 .1) |
| Loss on goodwill for discontinued operations | 10 | 4.6 | – |
| Loss on disposal of intangible assets | 12 | 0.2 | – |
| Loss on disposal of property, plant and equipment | 13 | 0.6 | – |
| Share-based payments | 24 | 2.3 | 1 .2 |
| Impact of unrealised foreign exchange differences |  | (1 .7) | – |
|  |  | 3 5 .1 | 26. 3 |
| Changes in working capital: |  |  |  |
| Increase in trade and other receivables | 15 | (2 2.3) | (39.9) |
| Increase in trade and other payables | 17 | 48 .9 | 75.0 |
| Increase in trust account |  | (30. 9) | (39. 2) |
|  |  | (4 . 3) | (4 .1) |
| Cash flows from operating activities |  |  |  |
| Cash used in operating activities |  | 30. 8 | 22. 2 |
| Tax paid |  | (3.9) | (0.2) |
| Net cash inflow from operating activities |  | 26.9 | 22.0 |
| Cash flows from investing activities |  |  |  |
| Purchase of property, plant and equipment | 13 | – | (0.1) |
| Proceeds from disposal of assets |  | – | 0.1 |
| Purchase of intangible assets | 12 | (0 .1) | – |
| Development expenditure | 12 | (1 0. 2) | (12 .0) |
| Interest received | 8 | 7. 7 | 4 .1 |
| Net cash outflow from investing activities |  | (2 .6) | (7 .9) |
| Cash flows from financing activities |  |  |  |
| Equity dividends paid |  | (1. 5) | – |
| Interest paid on borrowings | 8 | (2.3) | (1 .3) |
| Payment of lease liabilities | 18 | (1 .8) | (1.5) |
| Net cash outflow from financing activities |  | (5.6) | (2.8) |
| Impact of unrealised foreign exchange differences |  | 1 .7 | – |
| Net increase in cash at bank and in hand |  | 18. 7 | 1 1. 3 |
| Cash at bank and in hand at beginning of year |  | 75.8 | 6 4.5 |
| Cash at bank and in hand at end of year |  | 9 6. 2 | 75.8 |

\*  The prior period is restated for the effects of discontinued operations (see note 10).

The notes on pages 132 to 167 form part of the financial statements.

On the Beach Group plc Annual Report and Accounts 2024

130

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|  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- |
|  |  |  |  | Capital |  |  |
|  | Share | Share | Merger | contribution | Retained |  |
|  | capital | premium | reserve | reserve | earnings | Total |
|  | £m | £m | £m | £m | £m | £m |
| Balance at 30 September 2022 | 1 .7 | 89.6 | (129.5) | 0. 5 | 19 4.5 | 156.8 |
| Share-based charge including tax | – | – | – | – | 1.2 | 1. 2 |
| Total comprehensive income for the year | – | – | – | – | 10. 2 | 10. 2 |
| Balance at 30 September 2023 | 1 .7 | 89.6 | (129.5) | 0.5 | 205.9 | 1 68 .2 |
| Share-based charge including tax | – | – | – | – | 2 .4 | 2. 4 |
| Dividends | – | – | – | – | (1 .5) | (1.5) |
| Total comprehensive income for the year | – | – | – | – | 13. 4 | 13 .4 |
| Balance at 30 September 2024 | 1.7 | 89.6 | (129. 5) | 0. 5 | 220. 2 | 182 .5 |

The notes on pages 132 to 167 form part of these financial statements.

#### Consolidated Statement of Changes in Equity

YEAR ENDED 30 SEPTEMBER 2024

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131

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#### Notes to the Consolidated Financial Statements

YEAR ENDED 30 SEPTEMBER 2024

#### 1 General information

On the Beach Group plc is a public

limited company which is listed on the

London Stock Exchange and is domiciled

and incorporated in the United Kingdom

under the Companies Act 2006. The

address of the registered office is

given on page 180.

#### 2 Accounting policies

a) Basis of preparation

The consolidated financial statements

presented in this document have been

prepared in accordance with UK adopted

International Accounting Standards in

conformity with the requirements of the

Companies Act 2006.

The Company’s financial statements

have been prepared in accordance with

Financial Reporting Standard 102 "The

Financial Reporting Standard applicable

in the United Kingdom and the Republic

of Ireland" ('FRS 102') and as applied in

accordance with the provisions of the

Companies Act 2006. The Company

has taken advantage of the exemption

provided under section 408 of the

Companies Act 2006 not to publish

its individual income statement and

related notes.

These financial statements are presented

in pounds sterling (£m) because that is

the currency of the primary economic

environment in which the Group operates.

b) Going concern

The Group covers its daily working

capital requirements by means of cash

and Revolving Credit Facility ('RCF').

On 7 December 2023, the Group

refinanced its credit facilities with

Lloyds Bank and NatWest. This included

cancelling its current facility of £50m and

CLBILS facility of £25m and entering into a

new facility for £60m expiring in December

2025. The facility agreement included

the option for two one-year extensions,

both of which have now been exercised.

The revised expiry date is therefore

December 2027. In January 2024, the

facility was increased by £25m until July

2025. The RCF has financial covenants

in place which are tested quarterly.

As at 30 September 2024 Group cash

(excluding cash held in trust which

is ringfenced and not factored into

the going concern assessment) was

£96.2m (30 September 2023: £75.8m).

Cash received from customers for

bookings that have not yet travelled is

held in a ring-fenced trust account and is

not withdrawn until the customer returns

from their holiday, or the booking is

cancelled and refunded. All withdrawals

from the Trust account are approved

by our Trustees and the Civil Aviation

Authority. Cash held in trust at 30

September 2024 was £139.5m

(30 September 2023: £108.6m).

The Directors have assessed a going

concern period through to 31 March

2026 and have modelled a number of

scenarios considering factors such as

airline resilience, cost of living, inflation,

interest rates and customer behaviour/

demand. The Group has performed an

assessment of the impact of climate

risk, as part of the Director’s assessment

of the Group’s ability to continue as a

going concern. Detail of the Group’s

assessment of the impact of climate

risk is provided within the ‘Here for

the planet’ section of this report.

The Directors have modelled a

reasonably possible downside scenario

to sensitise the base case as a result

of major airline failure (two airlines,

modelled separately). In both of these

scenarios the Directors have assessed

the impact to cash and revenue in

an environment where bookings are

100% lower than forecasted for three

months followed by a 50% reduction

for the remaining going concern

period; although profitability would

be affected, the Group would be able

to continue operating.

In addition, the Directors have modelled

sensitivity analysis on both average

booking values and booking volumes

separately, as well as a reverse stress

test, though the outcome is considered

to be remote. Although in each of these

scenarios profitability would be affected,

the Group would be able to continue

operating with sufficient liquidity and

headroom on covenants.

Given the assumptions above, the

mitigating actions available and within

the Group’s control, the Directors remain

confident that the Group continue to

operate in an agile way adapting to any

continued travel disruption. Therefore,

it is considered appropriate to continue

to adopt the going concern basis in

preparing these financial statements.

c) New standards, amendments

and interpretations

A number of new standards and

amendments to standards are effective for

annual periods beginning after 1 January

2023; the following amended standards

have been implemented, however, they

have not had a significant impact on the

Group’s consolidated financial statements:

•  IFRS 17 Insurance Contracts

•  Disclosure of Accounting Policies

– Amendments to IAS 1 and IFRS

Practice Statement 2

•  Definition of Accounting Estimates –

Amendments to IAS 8

•  Deferred Tax related to Assets

and Liabilities arising from a Single

Transaction – Amendments to IAS 12

•  Interpretations of IFRS 8 Operating

Segments – Paragraph 23

International Tax Reform – Pillar Two

Model Rules – Amendments to IAS

12 introduced a mandatory temporary

exception to the requirements of IAS

12 under which a company does not

recognise or disclose information about

deferred tax assets and liabilities related

to the proposed OECD/G20 BEPS Pillar

Two model rules. The Group has applied

the temporary exception in the Group’s

consolidated financial statements, the

impact of which is not material.

Standards issued but not yet effective

Certain new financial reporting standards,

amendments and interpretations have

been published that are not mandatory for

the 30 September 2024 reporting period,

and have not been early adopted by the

Group. The Group is currently assessing

the impact of the following standards,

amendments and interpretations:

•  Amendment to IFRS 16 –

Leases on sale and leaseback

•  Amendment to IAS 7 and IFRS 7 –

Supplier finance

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•  Amendments to IAS 21 –

Lack of Exchangeability

•  Amendments to IAS 1 –

Classification of Liabilities as

Current or Non-current and Non-

current Liabilities with Covenants

•  Amendments to IFRS 9 and IFRS

7 – Classification and Measurement

of Financial Instruments

•  Annual Improvements to IFRS

Accounting Standards—Volume 11

•  IFRS 18 – Presentation and

Disclosure in Financial Statements

•  IFRS 19 – Subsidiaries without

Public Accountability: Disclosures

d) Climate-related matters

The Group considers climate-related

matters in estimates and assumptions

where appropriate, which includes

areas such as:

•  Impairment of non-financial

assets: The value in use may be

impacted by the changes in climate-

related regulations or a change

in the demand of certain holiday

destinations as a result of extreme

weather or natural disasters.

•  Deferred tax asset recoverability:

The forecasts used in assessing

whether the Group has sufficient

future taxable income could be

impacted by climate-related regulation

or change in consumer demand for

travelling abroad.

•  Going concern: When forecasting

future expected cashflows, the primary

climate-related risk is extreme heat/

weather due to wildfires, flooding

or other extreme weather events in

holiday destinations. While other risks

have not materialised in the short

term, we will continue to monitor

them closely.

The Group’s business model allows for

flexibility, through being asset light, which

means the Group can respond quickly

to changes in customer demand for

certain locations. The Group is closely

monitoring changes and developments

in both climate-related legislation and

extreme weather events.

e) Discontinued operations

Discontinued operations are excluded

from the results of continuing operations

and are presented as a single amount as

profit or loss after tax from discontinued

operations in the statement of profit

or loss. Additional disclosures are

provided in note 10. All other notes

to the financial statements include

amounts for continuing operations,

unless indicated otherwise.

f) Basis of consolidation

The Group’s consolidated financial

statements consolidate the financial

statements of On the Beach Group plc

and all of its subsidiary undertakings.

i. Subsidiaries are entities controlled

by the Company

Control exists when the Company has

power over the investee, the Company is

exposed, or has rights to variable returns

from its involvement with the subsidiary

and the Company has the ability to use

its power of the investee to affect the

amount of investor’s returns.

ii. Transactions eliminated

on consolidation

Intragroup balances, and any gains

and losses or income and expenses

arising from intragroup transactions, are

eliminated in preparing the consolidated

financial information. Gains arising

from transactions with jointly controlled

entities are eliminated to the extent of

the Group’s interest in the entity. Losses

are eliminated in the same way as gains,

but only to the extent that there is no

evidence of impairment.

g) Goodwill

Goodwill arising on the acquisition of

subsidiary undertakings and trade and

assets represents the excess of the cost

of acquisition over the fair value of the

identifiable assets and liabilities at the

date of acquisition. Goodwill is initially

recognised as an asset at cost and is

subsequently remeasured at cost less

any accumulated impairment losses.

Goodwill which is recognised as an asset

is reviewed for impairment at least annually.

Any impairment is recognised immediately

in the income statement and is not

subsequently reversed.

On disposal of a subsidiary the

attributable amount of goodwill is

included in the determination of the

profit or loss on disposal.

For the purposes of impairment testing,

goodwill is allocated to the cash generating

units expected to benefit from the

combination. If the recoverable amount

is less than the carrying amount of the

unit, the impairment loss is allocated

to first reduce the amount of goodwill

allocated to the unit and then the other

assets in the unit. An impairment loss

recognised for goodwill is not reversed in

a subsequent period.

Impairment losses recognised for other

assets is reversed only if the reasons for

the impairment have ceased to apply .

h) Foreign currency

Transactions in foreign currencies are

translated to the respective functional

currencies of Group entities at the foreign

exchange rate ruling at the date of the

transaction. Monetary assets and liabilities

denominated in foreign currencies at

the balance sheet date are retranslated

to the functional currency at the foreign

exchange rate ruling at that date.

Foreign exchange differences arising

on translation are recognised in the

income statement.

i) Financial instruments

A financial instrument is any contract

that gives rise to a financial asset of one

entity and a financial liability or equity

instrument of another entity.

i. Financial assets

Financial assets are classified, at initial

recognition, and subsequently measured

at amortised cost, fair value through

other comprehensive income ('OCI'),

and fair value through profit or loss.

In order for a financial asset to be

classified and measured at amortised

cost, the financial asset is under a "hold

to collect" business model and it needs

to give rise to cash flows that are “solely

payments of principal and interest” ('SPPI')

on the principal amount outstanding. The

Group considers financial asset in default

when contractual payments are 90 days

past due.

Governance Financial StatementsOverview Strategic Report

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#### Notes to the Consolidated Financial Statements continued

YEAR ENDED 30 SEPTEMBER 2024

#### 2 Accounting policies

#### continued

Trade and other receivables

Trade and other receivables are

recognised initially at fair value.

Subsequent to initial recognition, they

are measured at amortised cost using

the effective interest method, less any

impairment losses. Gains and losses

are recognised in profit or loss when

the asset is derecognised, modified

or impaired. An expected credit loss

is calculated using a provision matrix

which is initially based on the Group’s

historical observed default rates

that is calibrated for changes in the

forward-looking estimates.

Cash at bank

Cash at bank comprises cash balances

and call deposits. Bank overdrafts

that are repayable on demand and

form an integral part of the Group’s

cash management are included as a

component of cash at bank.

Trust account

All ATOL protected customer monies

are held in a trust account until after the

provision of the holiday service. The trust

account is governed by a deed between

the Group, the Civil Aviation Authority Air

Travel Trustees and independent trustees

(Travel Trust Services Limited), which

determines the inflows and outflows

from the account.

All ATOL protected customer receipts

are paid into the trust account in full

before the holiday departure date. These

payments are held in the trust account

until the service is provided - for flights

on payment to the supplier and for

hotels and ancillaries on the customer’s

return from holiday. The Group therefore

does not use customer prepayments

to fund its business operations. Due to

the restrictions on accessing the funds

in the trust account, customer monies

held in the trust account are presented

separately to cash at bank.

Cash flows in respect of the trust account

are presented as operating cash flows

on the basis that they are linked to the

Group’s revenue-producing activities

as an online travel agent.

ii. Financial liabilities

Financial liabilities are classified, at initial

recognition, as financial liabilities at fair

value through profit or loss, loans and

borrowings, payables, or as derivatives

designated as hedging instruments in

an effective hedge, as appropriate.

Trade and other payables

Trade and other payables are

recognised initially at fair value and net

of directly attributable transaction costs.

Subsequent to initial recognition they

are measured at amortised cost using

the effective interest method. Gains

and losses are recognised in profit or loss

when the liabilities are derecognised

as well as through the Effective Interest

Rate ('EIR') amortisation process.

Revolving credit facility ('RCF')

Borrowings from the RCF are recognised

initially at fair value and net of directly

attributable transaction costs. After initial

recognition, the RCF is subsequently

measured at amortised cost using the

EIR method.

iii. Derivative financial instruments,

including hedge accounting

The Group enters into forward foreign

exchange contracts to manage exposure

to foreign exchange rate risk of

trade payables.

Additionally, the Group acquired

interest rate swaps in order to hedge

the interest rate risk associated with the

interest received on the Trust account.

The movement associated with this is

recognised within finance income in

the income statement.

Further details of these derivative

financial instruments are disclosed in

note 23 of these financial statements.

Such derivative financial instruments

are initially recognised at fair value on

the date on which a derivative contract

is entered into and are subsequently

remeasured at fair value.

Fair value hedges

All derivative financial instruments

are assessed against the hedge

accounting criteria set out in IFRS 9.

On initial designation of the derivative

as a hedging instrument, the Group

formally documents the relationship

between the hedging instrument and

hedged item, the Group elects to identify

the spot-element of forward contracts

as the hedging instrument.

The documentation also identifies the

hedged item, the risk management

objectives and strategy in understanding

the hedge transaction and the hedged risk,

together with the methods that will be

used to assess the effectiveness of the

hedging relationship.

The Group makes an assessment, both at

the inception of the hedge relationship as

well as on an ongoing basis, of whether the

hedging instruments are expected to be

highly effective in offsetting the changes

in the fair value of the respective hedged

items attributable to the hedged risk.

Derivatives are initially recognised at the

fair value on the date a derivative contract

is entered into and are subsequently

remeasured at each reporting date at their

fair value. The change in the fair value of

the hedging instrument is recognised in

the statement of profit or loss as other

expense. The change in the fair value

of the hedged item attributable to the

risk hedged is recorded as part of the

carrying value of the hedged item and is

also recognised in the statement of profit

or loss as other expense. The change in

the fair value of the forward element of the

forward contracts is recognised in other

comprehensive income.

Cash flow hedges

For derivatives that are designated as

cash flow hedges and where the hedge

accounting criteria are met, the effective

portion of changes in the fair value is

recognised in other comprehensive

income. For the Group the is the interest

rate swaps. The gain or loss relating

to the ineffective portion is recognised

immediately in profit or loss as part of

finance costs. Amounts accumulated in

equity are recognised in profit or loss when

the income or expense on the hedged item

is recognised in profit or loss.

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j) Segment reporting

IFRS 8 requires operating segments

to be reported in a manner consistent

with the internal reporting provided to

the chief operating decision maker. The

chief operating decision maker, who is

responsible for allocating resources and

assessing performance of the operating

segments, has been identified as the

management team, including the Chief

Executive Officer and Chief Financial

Officer. For management purposes, the

Group is organised into segments based

on the nature of products and services,

and information is provided to the

management team on these segments

for the purposes of resource allocation

and segment performance management

and monitoring.

In the year, Classic Collection Holidays

Limited discontinued its website, vacated

the property used for operations, and made

a number of redundancies, transferring

all remaining assets to Classic Package

Holidays Limited. Classic Package Holidays

Limited is still considered to be a single

operating segment following this transfer.

Classic Package Holidays Limited has since

been renamed Classic Collection Holdings

Limited, and is referred to throughout as

“Classic Collection”. See note 10 for details

of discontinued operations.

The management team considers there

to be two reportable segments:

(i) “OTB” – activity via UK websites as a

B2C trader (www.onthebeach.co.uk,

www.sunshine.co.uk and

www.onthebeachtransfers.co.uk)

(ii) “Classic Collection” – activity

via the Classic Collection online

business to business portal as a

B2B trader (www.classiccollection.

co.uk)

k) Revenue recognition

IFRS 15 Revenue from Contracts with

Customers is a principle-based model

of recognising revenue from customer

contracts. It has a five-step model that

requires revenue to be recognised

when control over goods and services

are transferred to the customer. The

standard requires the Group to exercise

judgement, taking into consideration all

of the relevant facts and circumstances

when applying each step of the model

to contracts with their customers.

The following paragraphs describes the

types of contracts, when performance

obligations are satisfied, and the timing

of revenue recognition. Further details

of the disaggregation of revenue

are disclosed in note 4 of these

financial statements.

As agent:

The Group acts as agent when it is not the

primary party responsible for providing the

components that make up the customer’s

booking and it does not control the

components before they are transferred

to customers. Revenue comprises the

fair value of the consideration received

or receivable in the form of commission.

Service fees/commissions are earned

through purchases from customers of

travel products such as flight tickets

or hotel accommodation from third-

party suppliers. Revenue in the form of

commission or service fees is recognised

when the performance obligation of

arranging and facilitating the customer

to enter into individual contracts with

suppliers is satisfied, usually on delivery

of the booking confirmation.

Given the level of cancellations the

Group has experienced, the commission

is considered to represent variable

consideration and the transaction price

of commission income determined using

the expected value method, such that

revenue is recognised only to the extent

that it is highly probable that there will

not be a significant reversal of revenue

recognised in future periods. The sum of

the range of probabilities of cancellations

in different scenarios based on historical

trends and best estimate of future

expectations is used to calculate the

extent to which the variable consideration

is reduced and a corresponding refund

liability (presented as a cancellation

provision) recognised in provisions.

See note 17 for more information.

Revenue earned from sales through

the OTB segment are stated net.

Revenue earned from sales through

Classic Collection are stated net, with

the commission payable to agents

recognised in the cost of sales.

As principal:

The Group acts as principal when it is the

primary party responsible for providing the

components that make up the customer’s

booking and it controls the components

before transferring to the customer.

Revenue represents amounts received

or receivable for the sale of package

holidays and other services supplied to

the customers. Revenue is recognised

when the performance obligation of

delivering an integrated package holiday

is satisfied, usually over the duration of

the holiday.

Revenue is stated net of discounts,

rebates, refunds and value added tax.

Following the cessation of operations

for Classic Collection Holidays on 30

September 2024, all principal revenue

for the year is recognised within

discontinued operations, see note 10

for more details.

l) Override income

The Group has agreements with suppliers

which give rise to rebate income. This

income relates to segments where

revenue is accounted for on an agent

basis, therefore the income received

from suppliers relates to reduction in

cost of sales (corresponding increase

in commission received), and as such is

considered part of the Group’s net revenue,

for the year ended 30 September 2024

override income was £8.5m (FY23: £5.5m).

The Group has some agreements whereby

receipt of the income is conditional on the

Group achieving agreed volume targets.

For agreements not linked to volume

targets, override income is recognised

when earned by the Group, which occurs

when all obligations conditional for

earning income have been discharged,

and the income can be measured reliably

based on the terms of the contract, which

is usually once the booking has been

confirmed with the supplier.

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Governance Financial StatementsOverview Strategic Report

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#### Notes to the Consolidated Financial Statements continued

YEAR ENDED 30 SEPTEMBER 2024

#### 2 Accounting policies

#### continued

For agreements where volume targets

are in place, income is recognised once

the target has been achieved. For volume

targets which span the year end, the

Group is required to make estimates in

determining the amount and timing of

recognition of override. In determining

the amount of volume-related allowances

recognised in any period, management

estimate the probability that the Group will

meet contractual target volumes, based on

current and forecast performance.

Amounts due but not yet recovered

relating to override income are recognised

within trade and other receivables.

m) Business combinations

All business combinations are accounted

for by applying the acquisition method.

Business combinations are accounted

for using the acquisition method as at

the acquisition date, which is the date on

which control is transferred to the Group.

For acquisitions, the Group measures

goodwill at the acquisition date as:

•  the fair value of the consideration

transferred; plus

•  the recognised amount of any

non-controlling interests in the

acquiree; plus

•  the fair value of the existing equity

interest in the acquiree; less

•  the net recognised amount (generally

fair value) of the identifiable assets

acquired and liabilities assumed.

Costs related to the acquisition, other

than those associated with the issue of

debt or equity securities, are expensed

as incurred. Any contingent consideration

payable is recognised at fair value at

the acquisition date. If the contingent

consideration is classified as equity, it

is not remeasured and settlement is

accounted for within equity. Otherwise,

subsequent changes to the fair value

of the contingent consideration are

recognised in the income statement.

n) Property, plant and equipment

Property, plant and equipment are stated

at cost less accumulated depreciation

and accumulated impairment losses.

Depreciation is charged to the income

statement on a straight-line basis over

the estimated useful lives of each part of

an item of property, plant and equipment.

Land is not depreciated. The estimated

useful lives are as follows:

Fixtures, fittings

and equipment

3–10 years

Buildings freehold 50 years

Depreciation methods, useful lives and

residual values are reviewed at each

balance sheet date.

The gain or loss arising on the disposal

or retirement of an asset is determined

as the difference between the sales

proceeds and the carrying amount

of the asset and is recognised in

administrative expenses.

o) Intangible assets

i. Research and development

Expenditure on research activities is

recognised in the income statement as

an expense as incurred. Expenditure

on development activities directly

attributable to the design and testing of

identifiable and unique software products

are capitalised if the product or process

meet the following criteria:

•  the completion of the development is

technically and commercially feasible

to complete;

•  adequate technical resources

are sufficiently available to

complete development;

•  it can be demonstrated that future

economic benefits are probable; and

•  the expenditure attributable

to the development can be

measured reliably.

Development activities involve a plan

or design for the production of new

or substantially improved products or

processes. Directly attributable costs that

are capitalised as part of the software

product, website or system include

employee costs. Other development

expenditures that do not meet these

criteria as well as ongoing maintenance

are recognised as an expense as incurred.

Development costs for software,

websites and systems are carried at cost

less accumulated amortisation and are

amortised over their useful lives (not

exceeding three years) at the point in

which they come into use.

ii. Software licences and domain names

Acquired intangible assets are capitalised

at the cost necessary to bring the asset

to its working condition. The Group

has applied the guidance published

by the IFRS Interpretations Committee

('IFRIC') in respect of cloud computing

arrangements. The guidance requires

that cloud computing arrangements are

reviewed to determine if they are within

the scope of IAS 38 Intangible Assets,

IFRS 16 Leases, or a service contract.

This is to determine if the Group has

control of the software intangible asset.

Control is assumed if the Group has the

right to take possession of the software

and run it on its own or a third party’s

computer infrastructure or if the Group

has exclusive rights to use the software

whereby the supplier cannot make the

software available to other customers.

Costs for software licences and

domain names are carried at cost less

accumulated amortisation and are

amortised over their useful lives at the

point in which they come into use.

iii. Brand

Upon acquisition of the Group, the On

the Beach brand was identified as a

separately identifiable asset. Acquisitions

of Sunshine.co.uk and Classic Collection

Holidays Limited resulted in the brand

of each being identified and recognised

separately from goodwill at fair value.

iv. Amortisation

Amortisation is charged to the income

statement on a straight-line basis over

the estimated useful lives of intangible

assets unless such lives are indefinite.

Intangible assets with an indefinite useful

life and goodwill are systematically

tested for impairment at each balance

sheet date. Other intangible assets

are amortised from the date they

are available for use.

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The estimated useful lives are as follows:

Website technology: 10 years

Website &

development costs: 3 years

Brand: 10–15 years

Agent relationships: 15 years

Customer relationships: 5 years

v. Customer and agent relationships

Upon the acquisition of Classic Collection

Holidays Limited, customer relationships

were identified as a separately

identifiable assets. Classic Collection’s

revenue is driven by a very high volume

of repeat customers due to its bespoke

holiday packages and the target market.

Repeat customers are from two broad

segments - independent travel agents

and direct customers and individuals

booking directly. There is a defined

margin and attrition profile differential

between the two customer groups and as

such two separate assets were identified.

p) Impairment of non-

financial assets

At each balance sheet date, the

Group reviews the carrying amounts

of its tangible and intangible assets to

determine whether there is any indication

that those assets have suffered an

impairment loss. If any such indication

exists, the recoverable amount of the

asset is estimated in order to determine

the extent of the impairment loss (if any).

Where the asset does not generate

cash flows that are independent from

other assets, the Group estimates

the recoverable amount of the cash

generating unit to which the asset

belongs. The recoverable amount of

an asset or cash generating unit is the

greater of its value in use and its fair

value less costs to sell.

Goodwill is required to be tested for

impairment annually, or more frequently

where there is an indication that the

goodwill may be impaired. The goodwill

acquired in a business combination, for the

purpose of impairment testing, is allocated

to cash generating units, or ('CGU').

Subject to an operating segment

ceiling test, for the purposes of goodwill

impairment testing, CGUs to which goodwill

has been allocated are aggregated so

that the level at which impairment is

tested reflects the lowest level at which

goodwill is monitored for internal reporting

purposes. Goodwill acquired in a business

combination is allocated to groups of

CGUs that are expected to benefit from

the synergies of the combination.

In assessing value in use, the estimated

future cash flows are discounted to

their present value using a pre-tax

discount rate that reflects current market

assessments of the time value of money

and the risks specific to the asset. For

the purpose of impairment testing, assets

that cannot be tested individually are

grouped together into the smallest group

of assets that generates cash inflows

from continuing use that are largely

independent of the cash inflows of other

assets or groups of assets (the “cash-

generating unit”).

An impairment loss is recognised if

the carrying amount of an asset or its

CGU exceeds its estimated recoverable

amount. Impairment losses are

recognised in profit or loss. Impairment

losses recognised in respect of CGUs

are allocated first to reduce the carrying

amount of any goodwill allocated to the

units, and then to reduce the carrying

amounts of the other assets in the unit

(group of units) on a prorata basis.

q) Leases

The Group assesses at contract inception

whether a contract is, or contains, a

lease. That is, if the contract conveys the

right to control the use of an identified

asset for a period of time in exchange

for consideration.

Group as a lessee

The Group applies a single recognition

and measurement approach for all

leases, except for short-term leases

and leases of low-value assets. The

Group recognises lease liabilities to

make lease payments and right-of-use

assets representing the right to use the

underlying assets.

i) Right-of-use assets

The Group recognises right-of-use

assets at the commencement date of

the lease (ie, the date the underlying

asset is available for use). Right-of-

use assets are measured at cost, less

any accumulated depreciation and

impairment losses, and adjusted for

any remeasurement of lease liabilities.

The cost of right-of-use assets

includes the amount of lease liabilities

recognised, initial direct costs incurred,

and lease payments made at or

before the commencement date less

any lease incentives received. The

recognised right-of-use assets are

depreciated on a straight-line basis

over the shorter of the lease term and

the estimated useful lives of the assets,

as follows:

Buildings 10 years

IT equipment 3–5 years

The right-of-use assets are also

subject to impairment. The Group’s

right-of-use assets are included as a

separate category in property, plant

and equipment.

ii) Lease liabilities

At the commencement date of the lease,

the Group recognises lease liabilities

measured at the present value of lease

payments to be made over the lease

term. In calculating the present value

of lease payments, the Group uses

the incremental borrowing rate at the

lease commencement date where the

interest rate implicit in the lease is not

readily determinable.

After the commencement date, the

amount of lease liabilities is increased

to reflect the accretion of interest and

reduced for the lease payments made.

In addition, the carrying amount of lease

liabilities is remeasured if there is a

modification, a change in the lease term,

a change in the lease payments (eg,

changes to future payments resulting

from a change in an index or rate used

to determine such lease payments) or a

change in the assessment of an option

to purchase the underlying asset.

The Group’s lease liabilities are

included in trade and other payables.

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#### Notes to the Consolidated Financial Statements continued

YEAR ENDED 30 SEPTEMBER 2024

#### 2 Accounting policies

#### continued

r) Employee benefits

i. Pension scheme

The Group operates a defined

contribution pension scheme. A

defined contribution scheme is a post-

employment benefit plan under which the

Company pays fixed contributions into

a separate entity and will have no legal

or constructive obligation to pay further

amounts. Obligations for contributions to

defined contribution pension plans are

recognised as an expense in the income

statement in the years during which

services are rendered by employees.

ii. Share-based payment transactions

Employees (including senior executives)

of the Group receive remuneration in

the form of share-based payments,

whereby employees render services

as consideration for equity instruments

(equity-settled transactions).

Equity-settled transactions

The cost of equity-settled transactions

is determined by the fair value at the

date when the grant is made using an

appropriate valuation model, further

details of which are given in note 24.

That cost is recognised in employee

benefits expense (note 7a), together

with a corresponding increase in equity

(other capital reserves), over the period in

which the service and, where applicable,

the performance conditions are fulfilled

(the vesting period). The cumulative

expense recognised for equity-settled

transactions at each reporting date until

the vesting date reflects the extent to

which the vesting period has expired

and the Group’s best estimate of the

number of equity instruments that will

ultimately vest. The expense or credit in

the statement of profit or loss for a period

represents the movement in cumulative

expense recognised as at the beginning

and end of that period.

Service and non-market performance

conditions are not taken into account

when determining the grant date fair

value of awards, but the likelihood of

the conditions being met is assessed

as part of the Group’s best estimate of

the number of equity instruments that

will ultimately vest. Market performance

conditions are reflected within the grant

date fair value. Any other conditions

attached to an award, but without an

associated service requirement, are

considered to be non-vesting conditions.

Non-vesting conditions are reflected in

the fair value of an award and lead to

an immediate expensing of an award

unless there are also service and/or

performance conditions.

No expense is recognised for awards

that do not ultimately vest because

non-market performance and/or service

conditions have not been met. Where

awards include a market or non-vesting

condition, the transactions are treated as

vested irrespective of whether the market

or non-vesting condition is satisfied,

provided that all other performance and/

or service conditions are satisfied.

The dilutive effect of outstanding options

is reflected as additional share dilution in

the computation of diluted earnings per

share (further details are given in note 11).

s) Financing income and expenses

Financing expenses comprises interest

payable and interest on lease liabilities

recognised in profit or loss using the

effective interest method, unwinding

of the discount on provisions, and

net foreign exchange losses that are

recognised in the income statement

(see foreign currency accounting policy).

Financing income comprises interest

receivable on funds invested. Finance

income is shown net of movements in the

interest rate swaps held.

Interest income and interest payable is

recognised in profit or loss as it accrues,

using the effective interest method.

Foreign currency gains and losses are

reported on a net basis.

t) Exceptional items

Exceptional items are material items of

income and expense which, because of

the nature and expected infrequency of

events giving rise to them, merit separate

presentation to allow shareholders

to understand better the elements of

financial performance in the year, so

as to facilitate comparison with prior

years and to assess better trends in

financial performance.

u) Taxation

Tax on the profit or loss for the year

comprises current and deferred tax. Tax

is recognised in the income statement

except to the extent that it relates to

items recognised directly in equity, in

which case it is recognised in equity.

Current tax is the expected tax payable

or receivable on the taxable income or

loss for the year, using tax rates enacted

or substantively enacted at the balance

sheet date, and any adjustment to tax

payable in respect of previous years.

Deferred tax is provided on temporary

differences between the carrying

amounts of assets and liabilities for

financial reporting purposes and the

amounts used for taxation purposes. The

following temporary differences are not

provided for: the initial recognition of

goodwill; the initial recognition of assets

or liabilities that affect neither accounting

nor taxable profit other than in a business

combination, and differences relating to

investments in subsidiaries to the extent

that they will probably not reverse in the

foreseeable future.

A deferred tax asset is recognised only

to the extent that it is probable that future

taxable profits will be available against

which the temporary difference can

be utilised.

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v) Share capital

Ordinary shares are classified as equity.

Incremental costs directly attributable

to the issue of new shares are shown in

equity as a deduction from the proceeds.

w) Share premium and

other reserves

The amount subscribed for the Ordinary

Shares in excess of the nominal value of

these new shares is recorded in “share

premium”. The amount subscribed for

the preference shares in excess of the

nominal value of these new preference

shares is recorded in “other reserves”.

Costs that directly relate to the issue

of Ordinary Shares are deducted from

share premium net of corporation tax.

The merger reserve represents the

amount subscribed for the Ordinary

Shares in excess of the nominal value

of the shares issued in exchange for

the acquisition of subsidiaries.

x) Earnings per share

The Group presents basic and diluted

earnings per share ('EPS') data for its

Ordinary Shares. Basic EPS is calculated

by dividing the profit attributable to

Ordinary Shareholders by the weighted

average number of Ordinary Shares

outstanding during the period. For diluted

EPS, the weighted average number of

Ordinary Shares is adjusted to assume

conversion of all dilutive potential

Ordinary Shares.

y) Capital management

The Group’s objectives when managing

capital are to safeguard the Group’s

ability to continue as a going concern in

order to provide returns for shareholders

and benefits for other stakeholders and

to maintain an optimal capital structure

to reduce the cost of capital. In order to

maintain or adjust the capital structure,

the Group may adjust the amount of

dividends paid to shareholders, return

capital to shareholders, issue new shares

or sell assets to reduce debt.

z) Provisions

A provision is recognised in the balance

sheet when the Group has a present

legal or constructive obligation as a

result of a past event, that can be reliably

measured and it is probable that an

outflow of economic benefits will be

required to settle the obligation.

The Group recognises a refund liability

(presented as a cancellation provision)

for the commission that is considered to

represent variable consideration due to

the risk that a booking may be cancelled

(see note 2k).

aa)  Non-statutory measures

One of the Group’s KPIs is adjusted profit

before tax. When reviewing profitability,

the Directors use an adjusted profit

before taxation ('PBT') in order to give

a meaningful year-on-year comparison.

Whilst we recognise that the measure is

an alternative (non-Generally Accepted

Accounting Principles ('non-GAAP'))

performance measure which is also

not defined within IFRS, this measure

is important and should be considered

alongside the IFRS measures.

Adjusted PBT is calculated by adjusting

for material items of income and

expenditure where because of the

nature and expected infrequency of

events giving rise to them, merit separate

presentation to allow shareholders a

better understanding of the financial

performance in the period. These

adjustments include amortisation of

acquired intangibles and exceptional

items. In addition, share-based payments

charge is excluded in order to provide

comparability to prior periods due to

fluctuations in the charge.

#### 3 Critical accounting estimates

#### and judgements

The Group’s accounting policies have

been set by management. The application

of these accounting policies to specific

scenarios requires reasonable estimates

and assumptions to be made concerning

the future. These are continually evaluated

based on historical experience and

expectations of future events.

The resulting accounting estimates will,

by definition, seldom equal the related

actual results. Under IFRS, estimates or

judgements are considered critical where

they involve a significant risk of causing

a material adjustment to the carrying

amounts of assets and liabilities from

period to period.

This may be because the estimate or

judgement involves matters which are

highly uncertain or because different

estimation methods or assumptions could

reasonably have been used.

Critical accounting judgements

Revenue from contracts with customers

The Group applied the following key

judgements on the agent vs principal

status of each segment as well as the

number of performance objections

in each.

Agent vs principal

Determining whether an entity is acting

as a principal or as an agent requires

judgement and has a significant effect

on the timing and amount (gross or net

basis) of revenue by the Group. As an

agent, revenue is recognised at the point

of booking on a net basis. As a principal,

revenue is recognised on a gross basis

over the duration of the holiday.

In accordance with IFRS 15, revenue for

the OTB and Classic Collection segments

is recognised as an agent on the basis

that the performance obligation is to

arrange for another entity to provide

the goods or services. This assessment

has given consideration that there is no

inventory risk and limited discretion in

establishing prices.

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#### Notes to the Consolidated Financial Statements continued

YEAR ENDED 30 SEPTEMBER 2024

#### 3 Critical accounting estimates

#### and judgements continued

Performance obligations

Revenue in the OTB and Classic

Collection segments is recognised based

on there being a single performance

obligation to at the point of booking. This

is to arrange and facilitate the customer

entering into individual contracts with

principal suppliers providing holiday

related services including flights,

hotels and transfers. For the OTB and

Classic Collection segments, there is

not a significant integration service and

responsibility for providing the services

remains with the principal suppliers.

The Group has concluded that under

IFRS 15 for revenue in the former CCH

segment, a package holiday constitutes

the delivery of one distinct performance

obligation which includes flights,

accommodation, transfers and other

holiday-related services. In formulating

this conclusion, management has

assessed that it provides a significant

integration service to collate all of

the elements within a customer’s

specification to produce one integrated

package holiday. Management has

further analysed the recognition profile

and concluded that under IFRS 15,

revenue and corresponding cost of sales

should be recognised over the period a

customer is on holiday.

Following the cessation of operations

for Classic Collection Holidays on 30

September 2024, all principal revenue

for the year is recognised within

discontinued operations, see note 10 for

more details.

Capitalised website development costs

Determining the amounts to be

capitalised involves judgement and is

dependent upon the nature of the related

development; namely whether it is capital

(as relating to the enhancement of the

website) or expenditure (as relating to the

ongoing maintenance of the website) in

nature. In order to capitalise a project, the

key judgement management has made

is in determining the project’s ability to

produce future economic benefits.

In the year ending 30 September 2024,

the proportion of development costs

that have been capitalised is in line with

prior year as the development team are

focusing on key strategic development

objectives. Management has assessed

each project to determine whether the

project is technically feasible, intended to

be completed and used, whether there

is available resources to complete it and

whether there is probable economic

benefits from each project.

Discontinued operations

On 11 March 2024, the Board made the

decision to cease the Classic Collection

Holidays operation and to not attempt

to sell the business. Management

determined that on abandonment

of Classic Collection Holidays on 30

September 2024, the operation should

be presented as a discontinued operation

due to a number of factors including the

different nature of cash flows expected

to arise and revenue expected to be

recognised from the cessation of the

Classic Collection Holidays operation.

By presenting Classic Collection

Holidays as a discontinued operation,

Management believes that the

presentation of the Income Statement

is more aligned to the ongoing and

anticipated recurring cash flows and

revenue recognised by the business in

the restructured operating model.

The following factors were considered to

classify the operation as discontinued:

•  Key dates of decisions and actions

taken in relation to abandoning the

operation including the redundancy

of staff, vacating the property from

which the operation was ran and

subsequently putting the property up

for sale.

•  The distinction between the

two Classic Package and Classic

Collection CGU’s in terms

of location, operating teams

and expected cashflows.

As noted above Classic Collection

Holidays has been classified as

discontinued operations, therefore as

there is no future expected cashflows, the

goodwill of £4.6m has been written off.

Critical accounting estimates

Expected Credit Losses ('ECL')

The Group’s estimation of credit risk

relating to customer repayments of debt is

inherently uncertain and subject to degree

of judgement. Further information on the

Group’s credit risk management practices

and risk exposures are outlined in the risk

management section on page 54.

The ECL provision is calculated using

two years of historical default rates

following financial years impacted

by COVID-19, which are compared

to forecasted revenue projections to

calculate the expected liability. Two years

is considered to be a suitable period to

use for estimation as this more accurately

reflects current events when compared

to period prior to, or during the effects

of COVID-19. These results are adjusted

for the expected effect of cost of living,

as well as inflation. The calculation is

updated at each reporting date. The

origination, measurement and release

of material judgemental adjustments are

subject to further analysis and challenge

through the Group’s accounting

judgement review process before

ultimate being presented to the Group’s

Audit Committee.

Estimation uncertainty arises on the

forecasted bookings, effects of the

cost of living and inflation adjustments.

These estimations are subject to

challenge by the Board of Directors, as

well as the Audit Committee to ensure

that they most accurately reflect the

available information.

On the Beach Group plc Annual Report and Accounts 2024

140

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4 Revenue

In line with IFRS 15, the Group is required to disaggregate its revenue to show the main drivers of its revenue streams. Revenue is

accounted for at the point the Group has satisfied its performance obligations; details of the revenue performance obligations are

set out in note 2k of these financial statements.

|  |  |  |  |
| --- | --- | --- | --- |
|  | For the year ended 30 September 2024 |  |  |
|  | OTB | Classic Collection | Total |
|  | £m | £m | £m |
| Total revenue before exceptional items | 114.6 | 8.8 | 123.4 |
| Exceptional recoveries\*\* | 4.6 | 0.2 | 4.8 |
| Total revenue | 119.2 | 9.0 | 128.2 |

|  |  |  |  |
| --- | --- | --- | --- |
|  | For the year ended 30 September 2023\* |  |  |
|  | OTB | Classic Collection | Total |
|  | £m | £m | £m |
| Total revenue before exceptional items | 106.9 | 6.0 | 112.9 |
| Fair value FX gains | (0.8) | – | (0.8) |
| Total revenue | 106.1 | 6.0 | 112.1 |

\*  Revenue for the year ended 30 September 2023 has been restated to exclude the results of discontinued operation included in that period (note 10).

\*\*   Exceptional recoveries relate to refunds from airlines for cancelled flights during COVID-19. Previously, exceptional cancellations related to these flights were

provided for against, which have now been released.

In the year, Classic Collection Holidays Limited discontinued its website, vacated the property used for operations, and made

a number of redundancies, transferring all remaining assets to Classic Package Holidays Limited (see note 10). Upon transfer,

operations have been streamlined for Classic Collection Holidays and Classic Package Holidays to operate under a single CGU,

“Classic Collection”.

Details of receivables arising from contracts with customers are set out in note 15.

#### 5 Segmental report

As explained in note 2j, the management team considers the reportable segments to be ‘‘OTB’’ and “Classic Collection”.

All segment revenue, operating profit assets and liabilities are attributable to the Group from its principal activities.

OTB and Classic Collection recognise revenue as agent on a net basis.

The Group’s Chief Operating Decision Maker ('CODM') is its executive board and it monitors the performance of these operating

segments as well as deciding on the allocation of resources to them based on divisional level financial reports. Segmental

performance is monitored using adjusted segment operating results.

In the year, Classic Collection Holidays Limited discontinued its website, vacated the property used for operations, and made a

number of redundancies, transferring all remaining assets to Classic Package Holidays Limited. Classic Package Holidays Limited

is still considered to be a single operating segment following this transfer. Classic Package Holidays Limited has since been

renamed Classic Collection Holdings Limited, and is referred to throughout as “Classic Collection”. For further details on the

discontinued operations see note 10.

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#### Notes to the Consolidated Financial Statements continued

YEAR ENDED 30 SEPTEMBER 2024

#### 5 Segmental report continued

|  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- |
|  |  | 2024 |  |  | 2023\* |  |
|  |  | Classic |  |  | Classic |  |
|  | OTB | Collection | Total | OTB | Collection | Total |
|  | £m | £m | £m | £m | £m | £m |
| Revenue |  |  |  |  |  |  |
| Revenue | 119.2 | 9.0 | 128.2 | 106.1 | 6.0 | 112.1 |
| Exceptional recoveries\*\* | (4.6) | (0.2) | (4.8) | – | – | – |
| Fair value FX losses | – | – | – | 0.8 | – | 0.8 |
| Adjusted Revenue | 114.6 | 8.8 | 123.4 | 106.9 | 6.0 | 112.9 |
| Cost of sales | – | (4.8) | (4.8) | – | (3.7) | (3.7) |
| Expected credit losses | (1.7) | – | (1.7) | (1.9) | (0.1) | (2.0) |
| Adjusted Gross Profit | 112.9 | 4.0 | 116.9 | 105.0 | 2.2 | 107.2 |
| Marketing | (40.0) | (0.1) | (40.1) | (38.8) | (0.5) | (39.3) |
| Staff costs (excluding share based payments) | (20.9) | (0.7) | (21.6) | (20.6) | (0.6) | (21.2) |
| Other administrative expenses | (15.7) | (1.5) | (17.2) | (13.5) | (1.0) | (14.5) |
| Adjusted EBITDA | 36.3 | 1.7 | 38.0 | 32.1 | 0.1 | 32.2 |
| Share-based charge | (2.2) | (0.1) | (2.3) | (1.1) | – | (1.1) |
| Exceptional items | 0.4 | 0.2 | 0.6 | (3.3) | – | (3.3) |
| Fair value FX losses | – | – | – | (0.8) | – | (0.8) |
| EBITDA | 34.5 | 1.8 | 36.3 | 26.9 | 0.1 | 27.0 |
| Depreciation and amortisation | (14.4) | (0.7) | (15.1) | (14.1) | (0.9) | (15.0) |
| Group operating profit | 20.1 | 1.1 | 21.2 | 12.8 | (0.8) | 12.0 |
| Finance costs |  |  | (2.4) |  |  | (1.5) |
| Finance income |  |  | 7.7 |  |  | 3.9 |
| Profit before taxation |  |  | 26.5 |  |  | 14.4 |
| Non-current assets |  |  |  |  |  |  |
| Goodwill | 31.6 | 4.0 | 35.6 | 31.6 | 4.0 | 35.6 |
| Other intangible assets\*\*\* | 25.5 | 5.1 | 30.6 | 27.9 | 5.8 | 33.7 |
| Property, plant and equipment | 3.6 | – | 3.6 | 5.5 | – | 5.5 |

\*  The results for the year ended 30 September 2023 has been restated to exclude the results of discontinued operation included in that period (note 10).

\*\*   Exceptional recoveries relate to refunds from airlines for cancelled flights during COVID-19. Previously, exceptional cancellations related to these flights were

provided for against, which have now been released.

\*\*\*   Acquired intangibles previously recognised in under the discontinued operations have been recognised in Classic Collection, as these relate to continuing

operations. Please see note 12 for details.

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6 Operating profit

a) Operating expenses from continuing operations

Expenses by nature including exceptional items and amortisation of intangible assets:

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023\* |
|  | £m | £m |
| Marketing | 40.1 | 39.3 |
| Depreciation | 2.1 | 2.4 |
| Staff costs (including share-based payments) | 23.9 | 22.4 |
| IT hosting, licences & support | 5.8 | 5.6 |
| Office expenses | 0.6 | 0.7 |
| Credit/debit card charges | 4.8 | 3.9 |
| Insurance | 1.9 | 1.7 |
| Professional services | 0.9 | 1.0 |
| Other | 3.2 | 1.5 |
| Administrative expenses before exceptional items & amortisation of intangible assets | 83.3 | 78.5 |
| Exceptional items | 4.2 | 3.3 |
| Amortisation of intangible assets | 13.0 | 12.6 |
| Exceptional items and amortisation of intangible assets | 17.2 | 15.9 |
| Administrative expenses | 100.5 | 94.4 |

\*  The prior period is restated for the effects of discontinued operations (see note 10).

Other expenses in the year ended 30 September 2024 include £0.4m of bonding fees, £0.2m recruitment fees, £0.2m of staff

training and £0.4m of staff travel expenses.

b) Exceptional items

Exceptional items in the year ended 30 September 2024 of £4.2m represents £3.9m of non-trade legal and professional fees

relating to litigation and £0.3m of restructuring costs which derive from events or transactions that fall outside of the normal

activities of the Group.

Exceptional items in the year ended 30 September 2023 of £3.3m represents £2.0m of non-trade legal and professional fees

relating to ongoing litigation and £1.3m of restructuring costs as a result of the consolidation of certain Group functions.

Exceptional recoveries of £4.8m relate to refunds from airlines for cancelled flights during COVID-19. Previously, exceptional

cancellations related to these flights were provided for against, which have now been released.

c) Services provided by the Company auditor

During the year, the Group obtained the following services from the operating company’s auditor.

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
|  | £m | £m |
| Audit of the Parent Company financial statements | 0.1 | 0.1 |
| Amounts receivable by the Company’s auditor and its associated in respect of: |  |  |
| – Audit of financial statements of subsidiaries pursuant to legislation | 0.4 | 0.4 |
|  | 0.5 | 0.5 |

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#### Notes to the Consolidated Financial Statements continued

YEAR ENDED 30 SEPTEMBER 2024

#### 6 Operating profit continued

d) Adjusted profit before tax

Management measures the overall performance of the Group by reference to Adjusted profit before tax, a non-GAAP measure as

it gives a meaningful year-on-year comparison of the Group’s performance:

|  |  |  |
| --- | --- | --- |
|  |  | Restated\* |
|  | 2024 | 2023 |
|  | £m | £m |
| Profit before taxation | 26.5 | 14.4 |
| Exceptional items | (0.6) | 3.3 |
| Fair value FX losses/(gains) | – | 0.8 |
| Amortisation of acquired intangibles\*\* | 2.8 | 5.2 |
| Share-based payments charge\*\*\* | 2.3 | 1.1 |
| Adjusted profit before tax | 31.0 | 24.8 |

\*  The prior period is restated for the effects of discontinued operations (see note 10).

\*\*   These charges relate to amortisation of brand, website technology and customer relationships recognised on the acquisition of subsidiaries and are added back

as they are inherently linked to historical acquisitions of businesses.

\*\*\*   The share-based payment charge represents the expected cost of shares vesting under the Group’s Long-Term Incentive Plan. The share-based payment charge

has increased to £2.3m (2023: £1.1m) as a result of a reduction in the number of awards in the year and the change in the expectations for non-market based

performance conditions; the year ending 30 September 2023 also included a catch-up charge following the introduction of an underpin/minimum award. These

charges are added back to provide comparability to prior periods due to fluctuations in the charges.

#### 7 Employees and Directors

a) Payroll costs

The aggregate payroll costs of these persons were as follows:

|  |  |  |
| --- | --- | --- |
|  |  | Restated\* |
|  | 2024 | 2023 |
|  | £m | £m |
| Wages and salaries | 26.6 | 26.5 |
| Defined contribution pension cost | 0.8 | 0.8 |
| Social security costs | 2.8 | 2.8 |
| Share-based payment charge | 2.3 | 1.1 |
|  | 32.5 | 31.2 |

\*  The prior period is restated for the effects of discontinued operations (see note 10).

Staff costs above include £8.6m (2023: £8.8m) employee costs capitalised as part of software development.

The share-based payment charge has increased to £2.3m (2023: £1.1m) as a result of an increase in the number of options awarded.

b) Employee numbers

Average monthly number of people (including Executive Directors) employed:

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023\* |
|  | No. | No. |
| By reportable segment: |  |  |
| UK | 526 | 522 |
| Classic Collection | 57 | 11 |
| Total number of employees | 583 | 533 |

\*   The results for the year ended 30 September 2023 has been restated to exclude the results of discontinued operation included in that period (note 10). Classic

Collection Holidays employed an average number of 148 people in the year ended 30 September 2023.

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c) Directors’ emoluments

The remuneration of Directors was as follows:

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
|  | £m | £m |
| Aggregate emoluments | 1.5 | 1.8 |
| Defined contribution pension | 0.1 | 0.1 |
| Share-based payment charges | 0.9 | 0.4 |
| Total Director remuneration | 2.5 | 2.3 |

Remuneration was paid by On the Beach Limited, a subsidiary company of the Group.

The remuneration of the highest paid Director was as follows:

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
|  | £m | £m |
| Aggregate emoluments | 0.6 | 0.6 |
| Share-based payment charges | 0.3 | 0.3 |
| Total remuneration | 0.9 | 0.9 |

d) Key management compensation

Key management comprised the eight members of the Executive team (2023: nine).

Remuneration of all key management (including Directors) was as follows:

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023\* |
|  | £m | £m |
| Wages and salaries | 3.5 | 4.2 |
| Short-term non-monetary benefits | 0.1 | 0.2 |
| Share-based payment charges | 1.9 | 1.1 |
| Total key management | 5.5 | 5.5 |

\*  The prior period is restated for the effects of discontinued operations (see note 10).

e) Retirement benefits

Included in pension contributions payable by the Group of £0.8m (2023: £0.8m) is £16,200 (2023: £25,800) of contributions that

the Group made to a personal pension scheme in relation to one Executive Director.

8 Finance income and finance costs

a) Finance costs

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
|  | £m | £m |
| Revolving credit facility interest/fees | 2.3 | 1.3 |
| Interest on lease liabilities | 0.1 | 0.2 |
| Finance costs | 2.4 | 1.5 |

b) Finance income

|  |  |  |
| --- | --- | --- |
|  |  | Restated\* |
|  | 2024 | 2023 |
|  | £m | £m |
| Bank interest receivable | 7.8 | 3.9 |
| Loss on interest rate swaps | (0.1) | – |
| Finance income | 7.7 | 3.9 |

\*   The prior period is restated for the effects of discontinued operations (see note 10), prior year included £0.2m of finance income related to discontinued operations.

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#### Notes to the Consolidated Financial Statements continued

YEAR ENDED 30 SEPTEMBER 2024

#### 9 Taxation

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023\* |
|  | £m | £m |
| Current tax on profit for the year | 3.3 | 1.8 |
| Adjustments in respect of prior years | (0.1) | (0.1) |
| Total current tax | 3.2 | 1.7 |
| Deferred tax on profits for the year |  |  |
| Origination and reversal of temporary differences | 3.3 | 1.0 |
| Adjustments in respect of prior years | (0.2) | (0.2) |
| Total deferred tax | 3.1 | 0.8 |
| Total tax charge | 6.3 | 2.5 |

The differences between the total taxation shown above and the amount calculated by applying the standard UK corporation

taxation rate to the profit before taxation on continuing operating are as follows.

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023\* |
|  | £m | £m |
| Profit on ordinary activities before tax | 26.5 | 11.9 |
| Profit on ordinary activities multiplied by the effective rate of corporation tax of 25% (2023: 22%) | 6.6 | 2.8 |
| Effects of: |  |  |
| Impact of difference in current and deferred tax rates | – | (0.5) |
| Adjustments in respect of prior years | (0.3) | (0.3) |
| Expenses not deductible | – | 0.5 |
| Total taxation charge | 6.3 | 2.5 |

The tax charge for the year is based on the effective rate of corporation tax for the period of 25% (2023: 22%). An increase in the

UK corporation rate from 19% to 25% (effective from 1 April 2023) was substantively enacted on 24 May 2021. The deferred tax

assets and liabilities at 30 September 2024 have been calculated based on these rates.

\*  The prior period is restated for the effects of discontinued operations (see note 10).

10 Loss from discontinued operations

Classic Collection Holidays Limited

On 11 March 2024, the Board made the decision to cease the Classic Collection Holidays operation and to not attempt to sell

the business. In the year, Classic Collection Holidays Limited discontinued its website, vacated the property used for operations,

and made a number of redundancies, transferring all remaining assets to Classic Package Holidays. Upon transfer, operations

have been streamlined for Classic Collection Holidays and Classic Package Holidays to operate under a single CGU, “Classic

Collection”. The comparative figures have been restated to show separately the results of the discontinued operation included in

that period. The “CCH” segment is no longer presented in the segment note.

After a review of IFRS 5 (Non-current Assets Held for Sale and Discontinued Operations) management believe that the

discontinuation of Classic Collection Holidays operations merits disclosure for the following reasons:

•  The Classic Collection Holidays operation represented a separate major line of business, treated by management as an

operating segment and was reported separately within the CFO report and segmental reporting. Classic Collection Holidays

provided personalised holiday packages on a principal basis with dedicated teams responsible for the fulfilment, sales and

marketing. Classic Collection Holidays was treated by management as a separate operating segment to Classic Package

Holidays due to the terms that bookings are made under and operational differences in fulfilling the bookings.

•  The majority of the contact centre team were made redundant, and the property used for the CGU’s operation was vacated on

13 May 2024 and was put up for sale on 22 July 2024. The remaining 57 members of staff transferred to Classic Package from

1st July 2024. The property is available for immediate sale and is expected to be sold by end of December 2024.

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•  The Classic Collection Holidays website was switched off on 11 June 2024, no new bookings were made under Classic

Collection Holidays’ terms or on the Classic Collection Holidays booking system after this date, and the Contact Centre

responsible for fulfilling the bookings for the Classic Collection Holidays CGU was closed on 30 June 2024.

•  On sale to Classic Package Holidays, all forward order bookings were transferred and followed a re-booking process under

Classic Package Holidays’ terms, as such Classic Collection Holidays will no longer be an identifiable CGU or operating

segment and a single CGU will be in place for Classic Package Holidays.

•  Whilst the re-booking process commenced, any bookings that remained on a principal basis were fulfilled by Classic Package

Holidays and its contact centre, due to the bookings being on a principal basis and originally booked under the Classic

Collection Holidays terms, these bookings have been included within the discontinued operations. The re-book process was

completed by the 30 September 2024 and at this point the Classic Collection Holidays operation was classified as discontinued.

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023\* |
|  | £m | £m |
| Loss for the year from discontinued operations |  |  |
| Revenue | 46.6 | 58.1 |
| Cost of sales | (41.4) | (50.5) |
| Gross profit | 5.2 | 7.6 |
| Administrative expenses | (7.8) | (9.1) |
| Impairment of goodwill | (4.6) | – |
| Loss before tax | (7.2) | (1.5) |
| Tax | – | 0.2 |
| Loss from discontinued operations | (7.2) | (1.3) |
| Earnings per share |  |  |
| Basic EPS | (4.3p) | (0.8p) |
| Diluted EPS | (4.3p) | (0.8p) |
| Cash flows from discontinued operations |  |  |
| Net cash flows from operating activities | (2.4) | (1.4) |
| Net cash flows from investing activities | 0.2 | 0.2 |
| Net cash flows from discontinued operations | (2.2) | (1.2) |

No impact on cash flows from financing activities.

Disposal of discontinued operations

There was a loss on disposal, the Group disposed of tangible assets with a £0.3m net book value (2023: £nil) and did not receive

proceeds for these. Assets relating to discontinued operations held for sale at 30 September 2024 are valued at £2.0m (2023:

£nil), see note 13 for more details.

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#### Notes to the Consolidated Financial Statements continued

YEAR ENDED 30 SEPTEMBER 2024

#### 10 Loss from discontinued operations continued

Prior year discontinued operations – International

On 27 September 2023, the Group made the decision to cease its current operations outside of the UK. The results of

discontinued operations are analysed below. The comparative figures have been restated to show separately the results

of the discontinued operation included in that period. “International” segment is no longer presented in the segment note.

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023\* |
|  | £m | £m |
| Loss for the year from discontinued operations |  |  |
| Revenue | – | 0.9 |
| Administrative expenses | – | (1.4) |
| Loss before tax | – | (0.5) |
| Loss from discontinued operations | – | (0.5) |
| Earnings per share |  |  |
| Basic EPS | 0.0p | (0.3p) |
| Diluted EPS | 0.0p | (0.3p) |
| Cash flows from discontinued operations |  |  |
| Net cash flows from operating activities | – | (0.5) |
| Net cash flows from discontinued operations | – | (0.5) |

No impact on cash flows from investing or financing activities.

Disposal of discontinued operations

There was no loss on disposal, the Group disposed of intangible assets with a £nil net book value and did not receive proceeds

for these. There are no assets relating to discontinued operations held for sale at 30 September 2024.

#### 11 Earnings per share

Basic earnings per share are calculated by dividing the profit attributable to equity holders of On the Beach Group plc by the

weighted average number of Ordinary Shares issued during the year.

Diluted earnings per share is calculated by dividing the profit attributable to equity holders of On the Beach Group plc by the

weighted average number of Ordinary Shares issued during the period plus the weighted average number of Ordinary Shares

that would be issued on the conversion of all dilutive potential Ordinary Shares into Ordinary Shares.

Adjusted basic earnings per share figures are calculated by dividing adjusted earnings after tax for the year by the weighted

average number of shares. Adjusted diluted earnings per share figures are calculated by dividing adjusted earnings after tax for

the year by the weighted average number of shares plus the weighted average number of Ordinary Shares that would be issued

on the conversion of all dilutive potential Ordinary Shares into Ordinary Shares.

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|  |  |  |  |
| --- | --- | --- | --- |
|  | Basic weighted |  |  |
|  | average number |  |  |
|  | of Ordinary Shares | Total earnings |  |
| EPS for continuing operations | (m) | £m | Pence per share |
| Year ended 30 September 2024 |  |  |  |
| Basic EPS | 166.9 | 20.2 | 12.1p |
| Diluted EPS | 169.8 | 20.2 | 11.9p |
| Adjusted basic EPS | 166.9 | 23.6 | 14.1p |
| Adjusted diluted EPS | 169.8 | 23.6 | 13.9p |
| Year ended 30 September 2023\* |  |  |  |
| Basic EPS | 166.5 | 11.9 | 7.2p |
| Diluted EPS | 167.8 | 11.9 | 7.1p |
| Adjusted basic EPS | 166.5 | 20.1 | 12.0p |
| Adjusted diluted EPS | 167.8 | 20.1 | 12.0p |
| EPS for total operations |  |  |  |
| Year ended 30 September 2024 |  |  |  |
| Basic EPS | 166.9 | 13.0 | 7.8p |
| Diluted EPS | 169.8 | 13.0 | 7.7p |
| Year ended 30 September 2023\* |  |  |  |
| Basic EPS | 166.5 | 10.1 | 6.1p |
| Diluted EPS | 167.8 | 10.1 | 6.0p |

\*  The prior period is restated for the effects of discontinued operations (see note 10).

Adjusted earnings after tax is calculated using the Group’s effective tax rate as follows:

|  |  |  |
| --- | --- | --- |
|  |  | Restated\* |
|  | 2024 | 2023 |
|  | £m | £m |
| Profit for the year after taxation | 20.2 | 11.9 |
| Adjustments (net of tax at the effective rate)\* |  |  |
| Exceptional recoveries | (0.4) | 2.6 |
| Fair value FX losses | – | 0.6 |
| Amortisation of acquired intangibles | 2.1 | 4.1 |
| Share-based payment charges\* | 1.7 | 0.9 |
| Adjusted earnings after tax | 23.6 | 20.1 |

\*  The effective tax rate for the year ending 30 September 2024 was 25% (2023: 22%), see note 9 for details.

\*\*  The share-based payment charges are in relation to options which are not yet exercisable.

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
|  | (m) | (m) |
| Weighted average number of shares for basic earnings per share | 166.9 | 166.5 |
| Dilution from share options | 2.9 | 1.3 |
| Weighted average number of shares for diluted earnings per share | 169.8 | 167.8 |

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#### Notes to the Consolidated Financial Statements continued

YEAR ENDED 30 SEPTEMBER 2024

12 Intangible assets

|  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- |
|  |  |  | Website & |  |  |  |  |
|  |  |  | development | Website | Customer | Agent |  |
|  | Brand | Goodwill | costs | technology | relationships | relationships | Total |
|  | £m | £m | £m | £m | £m | £m | £m |
| Cost |  |  |  |  |  |  |  |
| At 1 October 2022 | 35.9 | 40.2 | 31.2 | 22.8 | 2.1 | 4.4 | 136.6 |
| Additions | – | – | 12.0 | – | – | – | 12.0 |
| Disposals | – | – | (0.5) | – | – | – | (0.5) |
| At 30 September 2023 | 35.9 | 40.2 | 42.7 | 22.8 | 2.1 | 4.4 | 148.1 |
| Additions | – | – | 10.3 | – | – | – | 10.3 |
| Disposals | – | – | (0.4) | – | – | – | (0.4) |
|  | – |  | – | – | – | – |  |
| Impairment (note 10) |  | (4.6) |  |  |  |  | (4.6) |
| At 30 September 2024 | 35.9 | 35.6 | 52.6 | 22.8 | 2.1 | 4.4 | 153.4 |
| Accumulated amortisation |  |  |  |  |  |  |  |
| At 1 October 2022 | 19.9 | – | 18.6 | 20.8 | 1.7 | 1.3 | 62.3 |
| Charge for the year | 2.5 | – | 7.4 | 2.0 | 0.4 | 0.3 | 12.6 |
| Disposals | – | – | (0.5) | – | – | – | (0.5) |
| At 30 September 2023 | 22.4 | – | 25.5 | 22.8 | 2.1 | 1.6 | 74.4 |
| Charge for the year | 2.5 | – | 10.2 | – | – | 0.3 | 13.0 |
| Disposals | – | – | (0.2) | – | – | – | (0.2) |
| At 30 September 2024 | 24.9 | – | 35.5 | 22.8 | 2.1 | 1.9 | 87.2 |
| Net book amount |  |  |  |  |  |  |  |
| At 30 September 2024 | 11.0 | 35.6 | 17.1 | – | – | 2.5 | 66.2 |
| At 30 September 2023 | 13.5 | 40.2 | 17.2 | – | – | 2.8 | 73.7 |

Brand

The brand intangibles assets consist of three brands which were separately identified as intangibles on the acquisition of the

respective businesses. The carrying amount of the brand intangible assets:

|  |  |  |  |  |
| --- | --- | --- | --- | --- |
|  |  |  | At | At |
|  |  |  | 30 September | 30 September |
|  | Remaining useful |  | 2024 | 2023 |
| Brand | economic life | Acquisitions | £m | £m |
| On the Beach | 4 | On the Beach Travel Limited | 7.9 | 10.0 |
| Sunshine.co.uk | 4 | Sunshine.co.uk Limited | 0.5 | 0.6 |
| Classic Collection | 9 | Classic Collection Holidays Limited | 2.6 | 2.9 |
|  |  |  | 11.0 | 13.5 |

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Goodwill

Goodwill acquired in a business combination is allocated on acquisition to the CGUs that are expected to benefit from that

business combination. The carrying amount of goodwill has been allocated as follows:

|  |  |  |  |  |
| --- | --- | --- | --- | --- |
|  |  |  | At | At |
|  |  |  | 30 September | 30 September |
|  |  |  | 2024 | 2023 |
| Reportable segment | CGU | Acquisitions | £m | £m |
| OTB | OTB | On the Beach Travel Limited | 21.5 | 21.5 |
| OTB | Sunshine | Sunshine.co.uk Limited | 10.1 | 10.1 |
| Classic Collection | Classic Collection\* | Classic Collection Holidays Limited | 4.0 | 4.0 |
| N/A | CCH\*\* | Classic Collection Holidays Limited | – | 4.6 |
|  |  |  | 35.6 | 40.2 |

\*  Previously known as CPH CGU, following the rebrand of Classic Package, the segment is shown throughout as Classic Collection.

\*\*  Classic Collection Holidays (CCH) ceased operations on 30 September 2024, and as a result the acquired goodwill was impaired. See note 10 for details.

Impairment of goodwill

On the Beach and Sunshine are considered to be one reportable segment, as they are internally reported and managed as

one entity. Goodwill acquired through Sunshine.co.uk has been allocated to the “OTB” cash generating unit. Goodwill acquired

through the acquisition of Classic Collection Holidays Limited that is associated with the continuing operations has been allocated

to the “Classic Collection” cash generating unit, the goodwill that arose and was apportioned to the operations that have been

discontinued in the year has been considered to be impaired (see note 10 for further details on discontinued operations).

Management have determined that the brand, agent and customer relationships remain in use following the rebrand of Classic

Package Holidays to “Classic Collection”.

The Group has recognised an impairment to the goodwill for the discontinued operations of £4.6m for the year ending

30 September 2024 (2023: £nil). The group believes that the recoverable amount for the CGU has been estimated to be

£nil due to the cessation of operations.

“OTB” CGU

The Group performed its annual impairment test as at 30 September 2024 on the “OTB” cash generating unit ('CGU'). The

recoverable amount of the CGU has been determined based on the value in use calculations using cash flow projections derived

from financial budgets and projections covering a five-year period. The forecasts are then extrapolated in perpetuity based

on an estimated growth rate of 2 percent (2023: 2 percent), this being the Directors’ best estimate of the future prospects of

the business. This is deemed appropriate because the CGU is considered to be a long-term business. Management estimates

discount rates using pre-tax rates that reflect current market assessments of the time value of money and the risks specific to

this CGU. The discount rate applied is 13.5 percent (2023: 14.6 percent).

“Classic Collection” CGU

The Group performed its annual impairment test as at 30 September 2024 on the “Classic Collection” cash generating unit

('CGU'). The recoverable amount of the CGU has been determined based on the value in use calculations using cash flow

projections derived from financial budgets and projections covering a five-year period. The forecasts are then extrapolated in

perpetuity based on an estimated growth rate of 2 percent (2023: 2 percent). This is deemed appropriate based on the Directors’

best estimate of the future prospects of the business. Management estimates discount rates using pre-tax rates that reflect

current market assessments of the time value of money and the risks specific to the CGU. The discount rate applied is 13.5

percent (2023: 14.6 percent).

In the year, Classic Collection Holidays discontinued its website, vacated the property used for operations, and made a number

of redundancies transferring all remaining assets to Classic Package Holidays (see note 10). Upon transfer, operations have been

streamlined for Classic Collection Holidays and Classic Package Holidays to operate under a single CGU, “Classic Collection”.

As a result of this, the goodwill on acquisition of Classic Collection Holidays is now impaired, as there are no expected future

cashflows. However, Classic Collection will continue to utilise the brand and relationships intangibles following the transfer, and

these are not believed to be impaired following management’s review.

Administrative expenses are dependent upon the net costs to the business of purchasing services. Expenses are based on the

current cost base of the Group adjusted for variable costs.

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#### Notes to the Consolidated Financial Statements continued

YEAR ENDED 30 SEPTEMBER 2024

#### 12 Intangible assets continued

Key assumptions used in value in use calculations and sensitivity to changes in assumptions

The main assumptions on which the forecast cash flows used for the CGUs were based include:

•  Consumer demand – management considered historic performance both pre-pandemic (year ending 30 September 2019)

and during the pandemic (years ending 30 September 2020 and 2021) as well as the size of the market, current market share,

competitive pressure, consumer confidence and appetite under the cost of living crisis. The Directors have used their past

experience of the business and its industry, together with their expectations of the market.

•  Impact of new marketing and planned improvements on booking conversion – whilst the spend on incentives and

improvements is within the Group’s control, the impact on increasing bookings requires assessment of consumer demand

and competitive pressures using industry and market knowledge.

The calculation of value in use for all CGUs is most sensitive to the following assumptions:

•  Revenue: the level of sales is based on expected customer demand, average booking values and booking conversion

however a material deterioration in consumers can lead to reduced demand for holidays as well as disruption to its operations

from unpredictable domestic and international events which can significantly impact the level of sales. A decrease in bookings

of 20% for each CGU would not result in an impairment.

•  Discount rates: discount rates represent the current market assessment of the risks specific to each CGU, taking into

consideration the time value of money and individual risks of the underlying assets that have not been incorporated in the cash

flow estimates. The discount rate calculation is based on the specific circumstances of the Group and its operating segments

and is derived from its weighted average cost of capital ('WACC'). A rise in the discount rate to 14.8% for all CGUs would not

result in an impairment, and is considered to be implausible.

•  Growth rates used to extrapolate cash flows beyond the forecast period: the Group operates in a fast-moving

marketplace so management recognises that the speed of technological change and the possibility of new entrants can

have a significant impact on growth rate assumptions. A reduction in long-term growth rates by 10ppts for each CGU would

not result in an impairment, and is not considered plausible.

Sensitivity analysis has been completed in isolation and in combination. Management considers that no reasonably possible

changes in assumptions would reduce a CGU’s headroom to nil.

Impact of changes in customer behaviour

The Group does not consider that any CGU has been automatically impaired as a result of either the rising cost of living or

changes in customer behaviour in respect of climate related matters, with booking volumes increasing for the year ending 30

September in comparison to the prior year. All CGUs remain viable long term trade and assets, which the Group expects to

continue to generate positive cashflows. Inherent in the impairment test and sensitivity analysis is the impact of customer demand

being affected by either of these factors. The Group is satisfied that sufficient headroom exists to support the asset value.

Website and development costs

The Group capitalises development projects where they satisfy the requirements for capitalisation in accordance with the IAS 38

and expense projects that relate to ongoing maintenance and support.

Capitalised development costs are not treated as a realised loss for the purpose of determining the Company’s distributable

profits as the costs meet the conditions requiring them to be treated as an asset in accordance with IAS 38.

Additions in the year relate to the development of software and the purchase of domain names. The amortisation period for

website and development costs is three years straight line. Domain names are amortised over ten years. Amortisation has been

recognised within operating expenses.

Research and development costs that are not eligible for capitalisation have been recognised in administrative expenses in the

period incurred; in 2024 this was £1.0m (2023: £0.9m).

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13 Property, plant and equipment

|  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- |
|  |  |  | Right-of-use asset |  |  |
|  |  |  | (note 17) |  |  |
|  |  | Fixtures, fittings |  | IT |  |
|  | Freehold property\* | and equipment | Head office | equipment | Total |
|  | £m | £m | £m | £m | £m |
| Cost |  |  |  |  |  |
| At 1 October 2022 | 2.3 | 7.4 | 3.6 | 1.5 | 14.8 |
| Additions | – | 0.1 | – | 1.0 | 1.1 |
| Disposals | – | (1.4) | – | – | (1.4) |
| Modification of lease | – | – | 0.9 | – | 0.9 |
| At 1 October 2023 | 2.3 | 6.1 | 4.5 | 2.5 | 15.4 |
| Additions | – | – | – | – | – |
| Disposals | – | (0.8) | – | – | (0.8) |
| Assets held for sale | (2.3) | – | – | – | (2.3) |
| At 30 September 2024 | – | 5.3 | 4.5 | 2.5 | 12.3 |
| Accumulated depreciation |  |  |  |  |  |
| At 1 October 2022 | 0.2 | 3.8 | 1.5 | 0.2 | 5.7 |
| Charge for the year | 0.1 | 1.2 | 0.5 | 0.9 | 2.7 |
| Disposals | – | (1.3) | – | – | (1.3) |
| At 1 October 2023 | 0.3 | 3.7 | 2.0 | 1.1 | 7.1 |
| Charge for the year | – | 0.7 | 0.5 | 0.9 | 2.1 |
| Disposals | – | (0.2) | – | – | (0.2) |
| Assets held for sale | (0.3) | – | – | – | (0.3) |
| At 30 September 2024 | – | 4.2 | 2.5 | 2.0 | 8.7 |
| Net book amount |  |  |  |  |  |
| At 30 September 2024 | – | 1.1 | 2.0 | 0.5 | 3.6 |
| At 30 September 2023 | 2.0 | 2.4 | 2.5 | 1.4 | 8.3 |

The depreciation expense of £2.1m for the year ended 30 September 2024 and the depreciation expense of £2.7m for the year

ended 30 September 2023 have been recognised within administrative expenses.

\*   In the year, Classic Collection Holdings Limited discontinued its website, vacated the property used for operations, and made a number of redundancies,

transferring all remaining assets to Classic Package Holidays Limited. Included within this is the freehold property owned by CCH, which has now been made

available for sale following the transfer of assets. Any gains or losses on sale will be recognised through the income statement. There is no impairment recognised

to date.

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#### Notes to the Consolidated Financial Statements continued

YEAR ENDED 30 SEPTEMBER 2024

14 Investments

The Parent Company, On the Beach Group plc, is incorporated in the UK and directly holds a number of subsidiaries.

The registered address for each subsidiary is Aeroworks, 5 Adair Street, Manchester, M1 2NQ.

The table below shows details of the wholly owned subsidiaries of the Group.

|  |  |  |
| --- | --- | --- |
|  |  | Proportion of Ordinary |
| Subsidiary | Nature of business | Shares held by the Group |
| On the Beach Topco Limited\* | Holding Company | 100% |
| On the Beach Limited | Internet travel agent | 100% |
| On the Beach Beds Limited | In-house bedbank | 100% |
| On the Beach Bid Co Limited\* | Holding Company | 100% |
| On the Beach Travel Limited | Holding Company | 100% |
| On the Beach Trustees Limited | Employee trust | 100% |
| Sunshine.co.uk Limited | Internet travel agent | 100% |
| Sunshine Abroad Limited | Dormant | 100% |
| Classic Collection Holidays Limited\*\* | Tour Operator | 100% |
| Classic Collection Aviation Limited | Transport Broker | 100% |
| Saxon House Properties Limited | Property Management | 100% |
| Classic Collection Holdings Limited\*\* | Travel agent | 100% |

\*   The Group undertook a project to simplify the Group structure; on 30 September 2022 On the Beach Topco Limited and On the Beach Bidco were placed into

Members Voluntary Liquidation. The Group chose to simply the Group structure to reduce duplication of processes, reduce complexity of the structure without

affecting the control of the Group’s assets and reduce additional costs associated with the subsidiaries.

\*\*   In the year, Classic Collection Holdings Limited discontinued its website, vacated the property used for operations, and made a number of redundancies,

transferring all remaining assets to Classic Package Holidays Limited. Classic Package Holidays Limited is still considered to be a single CGU following this

transfer. Classic Package Holidays Limited was renamed as Classic Collection Holdings Limited.

15 Trade and other receivables

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
|  | £m | £m |
| Amounts falling due within one year: |  |  |
| Trade receivables – net | 162.8 | 147.4 |
| Other receivables and prepayments | 23.1 | 15.5 |
| Other taxes and social security | 2.5 | 2.4 |
|  | 188.4 | 165.3 |

For the year ended 30 September 2024, other receivables and prepayments includes £5.4m in respect of amounts due from

airlines as a result of cancellations, £4.2m of advanced payments to suppliers, £6.3m of overrides commissions and £4.5m of

rebates due from suppliers. The expected credit losses in respect to these balances is not material.

For the year ended 30 September 2023 , other receivables includes £1.2m receivable in respect of amounts due from airlines as

a result of supplier cancellations. Other receivables and prepayments includes £7.4m of advanced payments to suppliers, and

£6.0m of rebates due from suppliers. The expected credit losses in respect to these balances is not material.

Expected credit losses for trade receivables

Set out below is the movement in the allowance for expected credit losses of trade receivables:

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
|  | £m | £m |
| At 1 October | 1.0 | 0.5 |
| Provision for expected credit losses | 1.7 | 2.0 |
| Utilised in year | (1.5) | (1.5) |
| At 30 September | 1.2 | 1.0 |

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#### 16 Trust account

Trust accounts are restricted cash held separately and only accessible once the Trust rules are met as approved by our Trustees

and the Civil Aviation Authority, this is at the point the customer has travelled or the booking is cancelled and refunded.

For the year ended 30 September 2024, the Trust account is split between current and non-current assets. The split is achieved

by recognising the earliest point that the cash can be recognised, as either the point of the customer travelling, or the cash is

reclaimable under trust rules. Therefore, the non-current assets include cash received relating to bookings not yet travelled/not

yet reclaimable, that are due to return from holiday beyond 30 September 2025.

17 Trade, other payables and provisions

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
|  | £m | £m |
| Non-current |  |  |
| Lease liabilities (note 18) | 2.1 | 2.6 |
| Current |  |  |
| Trade payables | 281.0 | 236.4 |
| Accruals and other payables | 22.3 | 17.0 |
| Contract liabilities | 0.3 | 5.9 |
| Lease liabilities (note 18) | 0.7 | 1.9 |
| Provision | 0.4 | 0.4 |
|  | 306.8 | 264.2 |

Accruals and other payables includes £13.2m (2023: £8.6m) for products or services received but not yet invoiced at the

year end date.

Contract balances

The Group acts as principal when it is the primary party responsible for providing the components that make up the customer’s

booking and it controls the components before transferring to the customer. Revenue represents amounts received or receivable

for the sale of package holidays and other services supplied to the customers. Revenue is recognised when the performance

obligation of delivering an integrated package holiday is satisfied, usually over the duration of the holiday. Revenue is stated net

of discounts, rebates, refunds and value added tax.

A contract liability is recognised if a payment is received from a customer before the Group delivers its performance obligations.

Contract liabilities are recognised as revenue when the Group delivers its performance obligations.

Set below is the amount of revenue recognised from:

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
|  | £m | £m |
| Amounts included in contract liabilities at the beginning of the year | 5.8 | 6.6 |
| Performance obligations satisfied during previous years | 1.0 | 0.9 |

Provisions

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
|  | £m | £m |
| At 1 October 2023 | 0.4 | 0.3 |
| Arising during the year | 0.4 | 0.4 |
| Utilised | (0.3) | (0.3) |
| Unused amounts reversed | (0.1) | – |
| At 30 September 2024 | 0.4 | 0.4 |
| Current | 0.4 | 0.4 |
| Non-current | – | – |

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#### Notes to the Consolidated Financial Statements continued

YEAR ENDED 30 SEPTEMBER 2024

#### 17 Trade, other payables and provisions continued

Cancellations

A provision has been recognised in respect of expected future cancellations for supplier and customer cancellations on the

forward order book for future departures. The Group expect this provision to be utilised over the next year. The provision

is based on historical trends and best estimate of future expectation, there is inherent uncertainty in terms of the level and

timing of future cancellations, which will depend on various factors including potential supplier disruption and customer

requested cancellations.

#### 18 Leases

The Group as a lessee

The Group has leases for its head office and IT equipment, the lease term for the building is ten years and lease terms for the IT

equipment are between three and five years. For the year ending 30 September 2023, the Group was subject to a rent review

for the lease of the building, which resulted in the revaluation of the lease liability and a corresponding increase in the right-of-

use asset. Each lease generally imposes a restriction that, unless there is a contractual right for the Group to sublet the asset to

another party, the right-of-use asset can only be used by the Group.

With the exception of short-term leases and leases of low-value underlying assets, each lease is reflected on the balance sheet

as a right-of-use asset and a lease liability. The Group classifies its right-of-use assets in a consistent manner to its property, plant

and equipment (see note 13).

Amounts recognised in profit or loss

The following lease-related expenses were recognised under IFRS 16 in the profit or loss:

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
|  | £m | £m |
| Depreciation expense of right-of-use assets | 1.4 | 1.4 |
| Interest expense on lease liabilities | 0.1 | 0.2 |
| Total amount recognised in profit or loss | 1.5 | 1.6 |

Set out below are the carrying amounts of lease liabilities (included trade and other payables) and the movements during

the period:

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
|  | £m | £m |
| As at 1 October | 4.5 | 3.9 |
| Additions | – | 1.0 |
| Accretion of interest | 0.1 | 0.2 |
| Payments | (1.8) | (1.5) |
| Modification of lease | – | 0.9 |
| As at 30 September | 2.8 | 4.5 |
| Current (note 17) | 0.7 | 1.9 |
| Non-current (note 17) | 2.1 | 2.6 |

The Group had total cash outflows for leases of £1.8m in 2024 (£1.5m in 2023). The above table satisfies the requirements of IAS

7.44A to present a net debt reconciliation.

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19 Borrowings

Bank facility

On 7 December 2022, the Group refinanced its credit facilities with Lloyds Bank PLC and National Westminster Bank PLC. This

included cancelling its previous facility of £50m and £25m CIBILS facility with Lloyds Bank and entering into a new facility for

£60m expiring in December 2025. The purpose of the facility is to meet the day to day working capital requirements of the Group.

At the point of refinancing there was no cash balances drawn down.

The facility agreement included the option for two one-year extensions, both of which have now been exercised. The revised

expiry date is therefore December 2027. In January 2024, the facility was increased by £25m until July 2025. The additional

facility was required to fund higher than excepted funding of our low deposit offering.

The total facility is £85m and has two elements as follows:

•  £42.5m facility with Lloyds

•  £42.5m facility with NatWest

The interest rate payable is equal to SONIA plus a margin. The margin contained within the facility is dependent on net leverage

ratio and the rate per annum ranges from 2.00% to 2.75% for the facility or any unpaid sum.

The terms of the facility include the following key financial covenants:

(i)  that the ratio of adjusted EBITDA to net finance charges in respect of any relevant period shall not be less than 5:1; and

(ii)  that the ratio of total net debt to adjusted EBITDA shall not exceed 2.5:1

The Group did not breach the covenants during the period.

The RCF is available for other credit uses including currency hedging liabilities and corporate credit cards. At 30 September

2024, the liabilities recognised in trade and other payables for the other credit uses was £11m, leaving £74m of the Lloyds/

Natwest facility available for use. Card facilities with other providers remain available for use. The amount drawn down in cash at

30 September 2024 was £nil (2023: £nil).

20 Deferred tax

|  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- |
|  |  | Property, |  | Losses and |  |
|  | Intangible | plant and | Share-based | unused tax | Tax assets/ |
|  | assets | equipment | payments | relief | (liabilities) |
|  | £m | £m | £m | £m | £m |
| 2024 |  |  |  |  |  |
| Assets | – | 0.2 | 0.8 | 1.9 | 2.9 |
| Liabilities | (3.3) | – | – | – | (3.3) |
| Total | (3.3) | 0.2 | 0.8 | 1.9 | (0.4) |
| 2023 |  |  |  |  |  |
| Assets | – | – | 0.4 | 6.3 | 6.7 |
| Liabilities | (4.0) | (0.1) | – | – | (4.1) |
| Total | (4.0) | (0.1) | 0.4 | 6.3 | 2.6 |

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#### Notes to the Consolidated Financial Statements continued

YEAR ENDED 30 SEPTEMBER 2024

#### 20 Deferred tax continued

|  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- |
|  |  |  |  |  | Losses and |  |
|  | Intangible | Capital | Acquired | Share-based | unused tax |  |
|  | assets | allowances | property | payments | relief | Total |
|  | £m | £m | £m | £m | £m | £m |
| 30 September 2022 | (5.2) | (0.1) | (0.2) | 0.7 | 8.2 | 3.4 |
| Recognised in income | 1.2 | 0.2 | – | (0.3) | (1.9) | (0.8) |
| Recognised in equity | – | – | – | – | – | – |
| 30 September 2023 | (4.0) | 0.1 | (0.2) | 0.4 | 6.3 | 2.6 |
| Recognised in income | 0.7 | 0.1 | 0.2 | 0.3 | (4.4) | (3.1) |
| Recognised in equity | – | – | – | 0.1 | – | 0.1 |
| 30 September 2024 | (3.3) | 0.2 | – | 0.8 | 1.9 | (0.4) |

The deferred tax liability includes an amount of £1.9m (2023: £6.3m) which relates to carried forward tax losses. Deferred tax

assets are recognised for tax losses carried forward only to the extent that realisation of the related tax benefit is probable,

deferred tax assets are reviewed at each reporting date to assess the availability of sufficient taxable temporary differences and

the probability that sufficient taxable profit will be available to allow all or part of deferred tax asset to be utilised. The Group

determined that there would be sufficient taxable income generated to realise the benefit of the deferred tax assets and no

reasonably possible change to key assumptions would result in a material reduction in forecast headroom of tax profits.

In determining the recognition of deferred tax assets arising from the carry forward of unused tax losses, the Group considered

the following:

•  The Group considered the location of the taxable entities, and the loss making companies were all located in the United

Kingdom; for a full list of subsidiaries see note 14.

•  The Group has considered the approved budgeted information covering a five-year period that is consistent with the forecasts

used for the Group’s review of impairment, going concern and viability assessments. For details of the assumptions used and

sensitivity analysis performed for the forecasts, see note 2b. Whilst the forecasts include inherent estimation uncertainty, the

Group determined that there would be sufficient taxable income generated to realise the benefit of the deferred tax assets

and no reasonably possible change to key assumptions would result in a material reduction in forecast headroom of tax profits.

On this basis the Group concluded that there is not a significant risk of a material adjustment to the carrying amount of the

deferred tax asset.

•  The Group has £0.2m that are available indefinitely for offsetting against future taxable profits of the companies in which

the losses arose. Deferred tax assets have not been recognised in respect of these losses as they may not be used to offset

taxable profits elsewhere in the Group, they have arisen in subsidiaries that have been loss-making for some time, and there

are no other tax planning opportunities or other evidence of recoverability in the near future.

21 Share capital

|  |  |  |  |
| --- | --- | --- | --- |
|  |  | 2024 | 2023 |
|  |  | £m | £m |
| Allotted, called up and fully paid |  |  |  |
| 166,991,435 | Ordinary Shares @ £0.01 each (2023: 166,640,480 Ordinary Shares @ £0.01 each) | 1.7 | 1.7 |

The Group issued 350,995 with a nominal value of £0.01. The holders of Ordinary Shares are entitled to receive dividends as

declared from time to time and are entitled to one vote per share at meetings of the Group.

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22 Reserves

The analysis of movements in reserves is shown in the statement of changes in equity.

Details of the amounts included in other reserves are set out below.

The merger reserve arose on the purchase of On the Beach TopCo Limited in the year ended 30 September 2015.

During the year ended 30 September 2018, the Group issued 607,747 shares with a nominal value of £0.01 each to form part of

the acquisition of Classic Collection Holidays Limited. The consideration value of the shares issued was £2.6m. The excess above

the nominal value of the shares was credited to the merger reserve.

The capital contribution reserve arose as a result of the redemption of preference shares in the year ended 30 September 2015.

#### 23 Financial instruments

Details of significant accounting policies and methods adopted, including criteria for recognition, the basis of measurement and

the basis on which income and expenses are recognised, in respect of each class of financial asset, financial liability and equity

instrument are disclosed in the statement of accounting policies.

At the balance sheet date the Group held the following:

|  |  |  |  |
| --- | --- | --- | --- |
|  |  | 2024 | 2023 |
|  | FV Level | £m | £m |
| Financial assets |  |  |  |
| Derivative financial assets designated as hedging instruments |  |  |  |
| Forward exchange contracts | 2 | – | 0.9 |
| Financial assets at amortised cost |  |  |  |
| Trust account |  | 139.5 | 108.6 |
| Cash at bank |  | 96.2 | 75.8 |
| Trade and other receivables (note 15) |  | 184.3 | 157.9 |
| Total financial assets |  | 420.0 | 343.2 |
| Financial liabilities |  |  |  |
| Derivatives designated as hedging instruments |  |  |  |
| Forward exchange contracts | 2 | (5.2) | (1.1) |
| Interest rate swaps |  | (0.1) | – |
| Financial liabilities at amortised cost |  |  |  |
| Trade and other payables (note 17) |  | (281.0) | (236.4) |
| Accruals and other payables (note 17) |  | (22.3) | (17.0) |
| Contract liabilities (note 17) |  | (0.3) | (5.9) |
| Lease liabilities (note 18) |  | (2.8) | (4.5) |
| Provisions |  | (0.4) | (0.4) |
| Total financial liabilities |  | (312.1) | (265.3) |

Derivative financial instruments

The Group enters into derivative financial instruments with various financial institutions which are valued using present value

calculations. The valuation methods incorporate various inputs including the foreign exchange spot and forward rates, yield

curves of the respective currencies and currency basis spreads between the respective currencies, as well as SONIA and other

interest rates.

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#### Notes to the Consolidated Financial Statements continued

YEAR ENDED 30 SEPTEMBER 2024

#### 23 Financial instruments continued

Revolving credit facility

In order to fund seasonal working capital requirements the Group has a revolving credit facility with Lloyds and NatWest Banks.

The borrowing limits under the facility is £85m in aggregate, subject to covenant compliance; at year end the facility was £nil

(2023: £nil). For details of the revolving credit facility, see note 19.

The following table provides the fair values of the Group’s financial assets and liabilities:

|  |  |  |  |
| --- | --- | --- | --- |
|  |  | 2024 | 2023 |
|  | FV Level | £m | £m |
| Forward exchange contracts | 2 | (5.2) | (0.2) |

|  |  |  |  |
| --- | --- | --- | --- |
|  |  | 2024 | 2023 |
|  | FV Level | £m | £m |
| Interest rate swaps | 2 | (0.1) | – |

There is no difference between the carrying value and fair value of cash and cash equivalents, trade and other receivables, trade

and other payables and the revolving credit facility.

a) Measurement of fair values

The table below analyses financial instruments carried at fair value, by valuation method. The different levels have been defined

as follows:

(i) Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities

(ii)   Level  2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly

(ie, as prices) or indirectly (ie, derived from prices)

(iii) Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs)

|  |  |  |  |
| --- | --- | --- | --- |
|  | Level 1 | Level 2 | Level 3 |
|  | £m | £m | £m |
| Forward Contracts |  |  |  |
| As at 30 September 2024 | – | (5.2) | – |
| As at 30 September 2023 | – | (0.2) | – |
| Interest Rate Swaps |  |  |  |
| As at 30 September 2024 | – | (0.1) | – |
| As at 30 September 2023 | – | – | – |

The forward contracts have been fair valued at 30 September 2024 with reference to forward exchange rates that are quoted in

an active market, with the resulting value discounted back to present value.

Interest rate swaps have been fair valued at 30 September 2024, being compared to SONIA, quoted by the Bank of England.

The resulting value is discounted back to present value.

b) Financial risk management

The Group’s principal financial liabilities, other than derivatives, comprise revolving credit facility, and trade and other payables.

The main purpose of these financial liabilities is to finance the Group’s operations. The Group’s principal financial assets include

trade receivables, and cash at bank that derive directly from its operations.

In the course of its business the Group is exposed to market risk (including foreign exchange risk and interest rate risk), credit risk,

liquidity risk and technology risk. The Group’s overall risk management strategy is to minimise potential adverse effects on the

financial performance and net assets of the Group. These policies are set and reviewed by senior finance management and all

significant financing transactions are authorised by the Board of Directors.

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c) Market risk

Market risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in

market prices.

The Group’s key financial market risks are in relation to foreign currency rates. Foreign currency risk results from the substantial

cross-border element of the Group’s trading and arises on sales and purchases that are denominated in a currency other than

the functional currency of the business. Group cash resources are matched with the net funding requirements sourced from three

sources namely internally generated funds, loan facilities and bank funding arrangements.

The foreign currency risk is managed at Group level by the purchase of foreign currency contracts for use as a commercial hedge.

During the course of the period there have been no changes to the market risk or manner in which the Group manages

its exposure. The Group is exposed to interest rate risk that arises principally through the Group’s revolving credit facility.

Liquidity risk, credit risk and capital risk is considered below. The Executive team is responsible for implementing the risk

management strategy to ensure that appropriate risk management framework is operating effectively, embedding a risk

mitigation culture throughout the Group. The Board are provided with a consolidated view of the risk profile of the Group.

All major exposures are identified and mitigating controls identified and implemented. Regular management reporting and

assessment of the effectiveness of controls provide a balanced assessment of the key risks and the effectiveness of controls.

The Group does not speculate with derivatives or other financial instruments.

Interest rate risk

Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in

market interest rates. The Group’s exposure to the risk of changes in market interest rates is through the revolving credit facility

which is subject to fluctuations in SONIA, and interest receivable namely on the ring fenced Trust account due to restrictions on

funds. The interest rate swaps acquired are used to hedge this interest receivable risk and reduce the overall interest rate risk of

the revolving credit facility.

Foreign currency risk

Foreign currency risk is the risk that the fair value or future cash flows of an exposure will fluctuate because of changes in foreign

exchange rates. The majority of the Group’s purchases are sourced from outside the United Kingdom and as such the Group is

exposed to the fluctuation in exchange rates (currencies are principally sterling, US dollar and euro). The Group places forward

cover on the net foreign currency exposure of its purchases. The Group foreign currency requirement is reviewed twice weekly

and forward cover is purchased to cover expected usage.

The carrying amount of the Group’s foreign currency denominated monetary assets and monetary liabilities at the reporting date

is as follows:

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
| Euro | €m | €m |
| Cash | 37.4 | 28.5 |
| Trade payables | (240.6) | (195.6) |
| Trade receivables | 0.6 | 2.8 |
| Prepayments | 1.3 | – |
| Forward exchange contracts | 193.9 | 163.4 |
| Balance sheet exposure | (7.4) | (0.9) |

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
| US dollar | $m | $m |
| Cash | 3.4 | 2.0 |
| Trade payables | (32.3) | (23.0) |
| Forward exchange contracts | 27.3 | 21.4 |
| Balance sheet exposure | (1.6) | 0.4 |

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#### Notes to the Consolidated Financial Statements continued

YEAR ENDED 30 SEPTEMBER 2024

#### 23 Financial instruments continued

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
| Swedish krona | Kr’m | Kr’m |
| Cash | 0.7 | 28.8 |
| Trade payables | (9.7) | – |
| Trade receivables | – | 1.0 |
| Balance sheet exposure | (9.0) | 29.8 |

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
| Norwegian krona | Kr’m | Kr’m |
| Cash | 0.2 | 2.1 |
| Trade payables | (1.0) | – |
| Balance sheet exposure | (0.8) | 2.1 |

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
| Moroccan dirham | MAD’m | MAD’m |
| Cash | 6.2 | 1.8 |
| Trade payables | (6.3) | – |
| Forward exchange contracts | 1.9 | (3.5) |
| Balance sheet exposure | 1.8 | (1.7) |

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
| United Arab Emirates dirham | AED’m | AED’m |
| Trade payables | (1.0) | (0.1) |
| Balance sheet exposure | (1.0) | (0.1) |

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
| Swiss franc | CHF’m | CHF’m |
| Cash | 0.1 | 0.1 |
| Balance sheet exposure | 0.1 | 0.1 |

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
| Thai baht | THB’m | THB’m |
| Trade payables | (2.2) | – |
| Balance sheet exposure | (2.2) | – |

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
| Malaysian ringgit | MYR’m | MYR’m |
| Trade payables | (1.1) | – |
| Balance sheet exposure | (1.1) | – |

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
| South African rand | ZAR’m | ZAR’m |
| Trade payables | (0.7) | – |
| Balance sheet exposure | (0.7) | – |

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Foreign currency sensitivity

The following table details the Group sensitivity to a percentage change in pounds sterling against these currencies with regards to

equity. The sensitivity analysis of the Group’s exposure to foreign currency risk at the reporting date has been determined based on

a 10% change taking place at the beginning of the financial period and held constant throughout the reporting period:

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
|  | £m | £m |
| Euro |  |  |
| Weakening – 10% | 10.0 | 0.9 |
| Strengthening – 10% | (10.0) | (0.9) |
| US dollar |  |  |
| Weakening – 10% | 1.0 | – |
| Strengthening – 10% | (1.0) | – |
| Swedish krona |  |  |
| Weakening – 10% | – | 0.2 |
| Strengthening – 10% | – | (0.2) |

The Group uses forward exchange contracts to hedge its foreign currency risk against sterling. The forward contracts have

maturities of less than one year after the balance sheet date. Hedge ineffectiveness can arise from differences in timing of cash

flows of the hedged item and hedging instrument, the counterparties’ credit risk differently impacting the fair value movements

of the hedging instrument and hedged item.

As a matter of policy the Group does not enter into derivative contracts for speculative purposes. The details of such contracts

at the year end, by currency were:

|  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- |
|  |  | 2024 |  |  | 2023 |  |
|  | Foreign | Notional | Carrying | Foreign | Notional | Carrying |
|  | currency | value | amount | currency | value | amount |
| EUR | €m | £m | £m | €m | £m | £m |
| 30 September |  |  |  |  |  |  |
| Less than 3 months | 97.4 | 83.7 | (2.5) | 79.2 | 69.3 | (0.5) |
| 3 to 6 months | 19.7 | 17.0 | (0.5) | 16.8 | 14.7 | (0.1) |
| 6 to 12 months | 72.6 | 62.4 | (1.1) | 68.4 | 59.9 | 0.1 |
| 12+ months | 4.2 | 3.6 | (0.1) | 3.9 | 3.4 | – |
| Total | 193.9 | 166.7 | (4.2) | 168.3 | 147.3 | (0.5) |

|  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- |
|  |  | 2024 |  |  | 2023 |  |
|  | Foreign | Notional | Carrying | Foreign | Notional | Carrying |
|  | currency | value | amount | currency | value | amount |
| USD | $m | £m | £m | $m | £m | £m |
| 30 September |  |  |  |  |  |  |
| Less than 3 months | 14.3 | 11.2 | (0.6) | 8.9 | 7.1 | 0.1 |
| 3 to 6 months | 5.3 | 4.1 | (0.2) | 6.6 | 5.3 | 0.1 |
| 6 to 12 months | 7.5 | 5.8 | (0.2) | 5.9 | 4.7 | 0.2 |
| 12+ months | 0.2 | 0.2 | – | 0.1 | 0.1 | – |
| Total | 27.3 | 21.3 | (1.0) | 21.5 | 17. 2 | 0.4 |

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#### Notes to the Consolidated Financial Statements continued

YEAR ENDED 30 SEPTEMBER 2024

#### 23 Financial instruments continued

|  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- |
|  |  | 2024 |  |  | 2023 |  |
|  | Foreign | Notional | Carrying | Foreign | Notional | Carrying |
|  | currency | value | amount | currency | value | amount |
| MAD | MAD’m | £m | £m | MAD’m | £m | £m |
| 30 September |  |  |  |  |  |  |
| Less than 3 months | 1.7 | 0.1 | – | 0.9 | 0.1 | (0.1) |
| 3 to 6 months | 0.1 | – | – | 0.2 | – | – |
| 6 to 12 months | 0.1 | – | – | 0.1 | – | – |
| Total | 1.9 | 0.1 | – | 1.2 | 0.1 | (0.1) |

The impact of the hedging instruments on the statement of financial position is as follows:

|  |  |  |  |  |
| --- | --- | --- | --- | --- |
|  | Notional | Carrying | Line in the statement | Change in |
|  | amount | amount | of financial position | fair value |
|  | £m | £m | £m | £m |
| As at 30 September 2024 |  |  |  |  |
| Foreign exchange forward contracts | 188.1 | (5.2) | Derivative financial instruments | (5.0) |
| Interest Rate Swaps | 60.0 | (0.1) | Derivative financial instruments | (0.1) |
| As at 30 September 2023 |  |  |  |  |
| Foreign exchange forward contracts | 164.5 | (0.2) | Derivative financial instruments | (2.0) |
| Interest Rate Swaps | – | – | Derivative financial instruments | – |

Credit risk

Credit risk refers to the risk that counterparty will default on its contractual obligations resulting in financial loss to the Group.

Credit risk arises from cash balances and derivative financial instruments, as well as credit exposures to customers, including

outstanding receivables, financial guarantees and committed transactions. Credit risk is managed separately for treasury and

operating related credit exposures. Customer credit risk is managed by the Group’s business units which each have policies,

procedures and controls relating to customer credit risk management. Outstanding trade receivables balances are regularly

reviewed to monitor any changes in credit risk with concentrations of credit risk considered to be limited given that the Group’s

customer base is large and unrelated.

Trade receivables and other receivables

The ageing of trade receivables at the balance sheet date was:

|  |  |  |  |  |
| --- | --- | --- | --- | --- |
|  |  | Past due | Past due |  |
|  | Not past due | 0–90 days | >90 days | Total |
|  | £m | £m | £m | £m |
| At 30 September 2024 | 162.4 | 0.3 | 0.1 | 162.8 |
| At 30 September 2023 | 146.7 | 0.4 | 0.3 | 147.4 |

The ageing of other receivables at the balance sheet date was:

|  |  |  |  |  |
| --- | --- | --- | --- | --- |
|  |  | Past due | Past due |  |
|  | Not past due | 0–90 days | >90 days | Total |
|  | £m | £m | £m | £m |
| At 30 September 2024 | 21.5 | – | – | 21.5 |
| At 30 September 2023 | 10.5 | – | – | 10.5 |

In line with IFRS 9, the Group applies the simplified approach for the impairment of trade and other receivables and therefore

does not track changes in credit risk, instead a loss allowance is recognised based on lifetime expected credit losses at each

reporting date. The Group uses a provision matrix to measure expected credit losses based on historical cancellation and

recovery rates and considers forward-looking factors, including the impact of rising cost of living and inflation rates.

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Financial instruments and cash deposits

As part of credit risk, the Group is subject to counterparty risk in respect of the cash and cash equivalents held on deposit with banks

and foreign currency financial instruments. The Group generally deposits cash and undertakes currency transactions with highly rated

banks, and considers that its cash and cash equivalents have low credit risk based on the external credit ratings of the counterparties.

No collateral or credit enhancements are held in respect of any financial derivatives. The maximum exposure to credit risk at each

reporting date is the fair value of financial assets and trade receivables.

Liquidity risk

Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. It is Group policy to

maintain a balance of funds, borrowing, committed bank loans and other facilities sufficient to meet anticipated short-term and

long-term financial requirements. In applying the policy the Group continuously monitors forecast and actual cash flows against

the maturity profiles of financial assets and liabilities. It is Group policy to ensure that a specific level of committed facilities is

always available based on forecast working capital requirements. Cash forecasts identifying the Group’s liquidity requirements

are produced and are sensitised for different scenarios including, but not limited to, decreases in profit margins and weakening

of sterling against other functional currencies.

The following are the contractual maturities of financial liabilities:

|  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- |
|  | Carrying | Contractual |  |  |  |
|  | amount | cash flows | Within 1 year | 1 to 5 years | > 5 years |
| Financial liabilities at amortised cost | £m | £m | £m | £m | £m |
| At 30 September 2024 |  |  |  |  |  |
| Trade payables | 281.0 | 281.0 | 281.0 | – | – |
| Lease liabilities | 2.8 | 2.9 | 1.1 | 1.8 | – |
| Contract liabilities | 0.3 | 0.3 | 0.3 | – | – |
| Other payables | 22.3 | 22.3 | 22.3 | – | – |
|  | 306.4 | 306.5 | 304.7 | 1.8 | – |
| At 30 September 2023 |  |  |  |  |  |
| Trade payables | 236.4 | 236.4 | 236.4 | – | – |
| Lease liabilities | 4.5 | 4.7 | 1.8 | 2.9 | – |
| Contract liabilities | 5.9 | 5.9 | 5.9 | – | – |
| Other payables | 17.0 | 17.0 | 17.0 | – | – |
|  | 263.8 | 264.0 | 261.1 | 2.9 | – |

Capital management

It is the Group’s policy to maintain an appropriate equity capital base so as to maintain investor, creditor and market confidence

and to sustain the future development of the business.

The capital structure of the Group consists of the net cash (borrowings disclosed in note 19) and equity of the Group as disclosed

in note 21.

The Group is not subject to any externally imposed capital requirements.

On the Beach Group plc Annual Report and Accounts 2024

165

Governance Financial StatementsOverview Strategic Report

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#### Notes to the Consolidated Financial Statements continued

YEAR ENDED 30 SEPTEMBER 2024

#### 24 Share-based payments

The following table illustrates the number of, and movements in, share options granted by the Group:

|  |  |  |  |
| --- | --- | --- | --- |
|  | LTIP | CSOP & RSA | Total |
|  | No. of share options | No. of share options | No. of share options |
|  | (thousands) | (thousands) | (thousands) |
| Outstanding at the beginning of the year | 3,899 | 1,045 | 4,944 |
| Granted during the year | 3,536 | – | 3,536 |
| Lapsed during the year | – | – | – |
| Exercised during the year\* | (1) | (350) | (351) |
| Forfeited during the year | (1,915) | (103) | (2,018) |
| Outstanding at the year end | 5,519 | 592 | 6,111 |
| Exercisable | 259 | 592 | 851 |

\* The weighted average share price at the date of exercise was £1.502.

The weighted average remaining contractual life for the share options outstanding as at 30 September 2024 was 4.09 years

(2023: 4.21 years).

The exercise prices for options outstanding at the end of the year was £nil (2023: £nil).

LTIP

During the current and prior year, the Group awarded nil-cost options to certain key employees within the business. The vesting of

these awards will be subject to continued employment. The fair value of equity-settled share-based payments has been estimated

as at date of grant using the Black-Scholes model.

|  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
|  |  | Share |  |  |  |  |  | Non- | Fair value |
|  | No. of | price at | Exercise | Expected | Option | Risk free | Dividend | vesting | at grant |
|  | options | grant date | price | volatility | Life | rate | yield | conditions | date |
| Award date | awarded | (£) | (£) | (%) | (years) | (%) | (%) | (%) | (£) |
| 24 Feb 2023 (no conditions) | 2,221,629 | 1.610 | Nil | 0.00% | 3.0 | 3.93% | 0.00% | 0.00 | 1.610 |
| 30 Jun 2023 (no conditions) | 73,274 | 0.960 | Nil | 0.00% | 0.5 | 4.93% | 0.00% | 0.00 | 0.960 |
| 3 Oct 2023 (no conditions) | 3,536,050 | 1.004 | Nil | 0% | 3.0 | 4.54% | 0.00% | 0.00 | 1.004 |

Expected volatility is estimated by considering historic average share price volatility at the grant date.

Restricted Share Award (nil-cost option) and CSOP

There were no new RSA or CSOP awards in the current or prior year.

The following has been recognised in the income statement during the year:

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023\* |
|  | £m | £m |
| LTIP | 2.2 | 0.4 |
| RSA | 0.1 | 0.7 |
| Total share scheme charge | 2.3 | 1.1 |

\*  The prior period is restated for the effects of discontinued operations (see note 10).

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166

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#### 25 Commitments and contingencies

a) Capital commitments

No new capital commitments.

b) Contingencies

In September 2010, proceedings were initiated against On the Beach Limited by Ryanair alleging infringement of, inter alia, its

intellectual property rights. The amount of the claim is unquantified. In February 2024, On the Beach entered into a partnership

with Ryanair and the legal proceedings in Ireland were placed on hold. On the Beach and Ryanair are working together to dispose

of the proceedings permanently and an amicable resolution is expected in early 2025.

26 Related party transactions

No related party transactions have been entered into during the year.

Transactions with key management personnel have been disclosed in note 7(d).

#### 27 Dividends paid

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
|  | £m | £m |
| Cash dividends on ordinary shares declared and paid |  |  |
| Interim dividend for FY24: 0.9p per share (FY23: nil) | 1.5 | – |

|  |  |  |
| --- | --- | --- |
|  | 2024 | 2023 |
|  | £m | £m |
| Proposed dividends on ordinary shares |  |  |
| Final cash dividend for FY24: 2. 1p per share (FY23: nil) | 3.5 | – |

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167

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Note

2024

£m

2023

£m

Fixed assets

Investments 4 163.4  163.4

Current assets

Debtors 5 114.0  119.9

Cash at bank 0.1  0.1

114.1  120.0

Current liabilities

Creditors: amounts falling due within one year 6 (0.9) (1.0)

Net assets 276.6  282.4

Equity

Share capital 7 1.7  1.7

Share premium 89.6  89.6

Merger reserve 2.6  2.6

Capital contribution reserve 0.5  0.5

Retained earnings 182.2  188.0

Total equity 276.6  282.4

The loss for the year ended 30 September 2024 dealt with in the financial statements of the Parent Company is £6. 7m

(2023:loss £4.8m).

The financial statements were approved by the Board of Directors and authorised for issue.

Jon Wormald

Chief Financial Officer

02 December 2024

On the Beach Group plc. Reg no 09736592

#### Company Balance Sheet

AT 30 SEPTEMBER 2024

On the Beach Group plc Annual Report and Accounts 2024

168

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Share

capital

£m

Share

premium

£m

Merger

reserve

£m

Capital

contribution

£m

Retained

earnings

£m

Total

£m

Balance at 30 September 2022 1.7  89.6  2.6  0.5  191.7  286.1

Share-based payment charges including tax – – – – 1.1  1.1

Total comprehensive loss for the year – – – – (4.8) (4.8)

Balance at 30 September 2023 1.7  89.6  2.6  0.5  188.0  282.4

Share based payments charges including tax

– – – – 2.4 2.4

Dividends paid during the year\* – – – – (1.5) (1.5)

Total comprehensive loss for the year – – – – (6.7) (6.7)

Balance at 30 September 2024 1.7  89.6  2.6  0.5  182.2 276.6

\*  See note 27 to the consolidated financial statements for details.

#### Company Statement of Changes in Equity

YEAR ENDED 30 SEPTEMBER 2024

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169

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#### 1 Accounting policies

On the Beach Group plc is a public

limited company which is listed on the

London Stock Exchange and is domiciled

and incorporated in the United Kingdom

under the Companies Act 2006.

Basis of preparation

These financial statements were

prepared in accordance with Financial

Reporting Standard 102 The Financial

Reporting Standard applicable in the

UK and Republic of Ireland ('FRS 102') as

issued in August 2014. These financial

statements are presented in pounds

sterling (£’m) because that is the currency

of the primary economic environment in

which the Company operates.

The financial information presented is at

and for the years ended 30 September

2024 and 30 September 2023.

As permitted by section 408 of the

Companies Act 2006, an entity profit

and loss account is not included as

part of the published consolidated

financial statements of On the Beach

Group plc. The loss for the year ended

30 September 2024 dealt with in the

financial statements of the Parent

Company is £6.7m (2023: loss £4.8m).

Under the provisions of FRS 102.1.12B,

the Company is exempt from preparing

acompany statement of cash flows.

The accounting policies set out below

have, unless otherwise stated, been

applied consistently to all periods

presented in these financial statements.

The financial statements are prepared

onthe historical cost basis.

The Directors have used the going

concern principal on the basis that

the current financial projections and

facilities of the consolidated Group

will continueoperating for the

foreseeable future.

Related party transactions

Under the provisions of FRS 102.33.1A,

the Company is exempt from disclosing

the details of related party transactions

on the basis that they are wholly

ownedsubsidiaries.

Accounting estimates

and judgements

Investment in subsidiaries

Investments in subsidiaries are held at

cost, less any provision for impairment.

Annually, the Directors consider

whether any events or circumstances

have occurred that could indicate that

the carrying amount of fixed asset

investments may not be recoverable,

if such circumstances do exist, a full

impairment review is undertaken to

establish whether the carrying amount

exceeds the higher of net realisable

value or value in use. Following the

impairment in goodwill associated to

the discontinued operations for Classic

Collection Holidays, the Directors

performed a full impairment review.

As Classic Collection Holidays Limited

transferred its net assets to Classic

Package Holidays Limited, the Directors

determined that it is reasonable to

treat this as a transfer of the cost of the

investment to follow the asset which

constitutes it. Therefore the Directors

considered the value in use of the

assets transferred to Classic Package

Holidays through calculations using cash

flow projections derived from financial

budgets and projections covering a

five-year period. The forecasts were then

extrapolated in perpetuity based on an

estimated growth rate of 2 percent (2023:

2 percent). In assessing value in use, the

estimated future cash flows attributable

to the assets were discounted to their

present value using a discount rate that

reflects current market assessments of

the time value of money and the risks

specific to the asset. The discount rate

used was 13.5% (2023: 14.6%). The

Directors concluded that there was

sufficient headroom to cover the value of

investment and therefore no impairment

has been recorded.

The Directors concluded that there was

sufficient headroom to cover the value of

investment and therefore no impairment

has been recorded.

Net assets of the Parent Company

exceed that of the consolidated Group

primarily due to a capital reorganisation

in 2015. The value of investments held

combined with the amount owed by

subsidiary undertakings is supported

by net assets of the subsidiaries.

Details of the subsidiaries are

listed in note 14 to the consolidated

financialstatements.

#### 2 Directors’ emoluments

The Company has no employees other

than the Directors. Full detail of the

Directors’ remuneration and interests are

set out in the Directors’ Remuneration

Report on pages 94 to 97.

#### 3 Shared-based payments

The Company recognised total charge of

£2.3m (2023: £1.1m) in the year in relation

to the Long-Term Incentive Plan. Details

of this scheme are described in note 24

tothe consolidated financial statements.

#### Notes to the Company Financial Statements

On the Beach Group plc Annual Report and Accounts 2024

170

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#### 4 Investments

The £132,613,000 investment in subsidiary undertakings made in 2015 relates to the capital reorganisation of the Group in 2015.

On the Beach Group plc acquired On the Beach Travel Limited from its subsidiary On the Beach Bidco Limited for £30,749,667.

On 30September 2022, On the Beach Bidco Limited and On the Beach Topco Limited were placed into Members Voluntary

Liquidation following the distribution of assets to On the Beach Group plc. On 30 September 2024 Classic Collection Holidays

Limited transferred all trade and assets to Classic Package Holidays Limited, and operations relating to Classic Collection

Holidays have been discontinued. Classic Package Holidays was then rebranded to Classic Collection Holdings, and has

continued as a single cash generating unit.

The Directors have performed an annual impairment review, see note 1 for details.

#### 5 Debtors

2024

£m

2023

£m

Amounts falling due within one year:

Amounts owed by Group undertakings  111.8  117.4

Prepayments  1.4  1.4

Deferred tax  0.8  1.1

114.0  119.9

#### 6 Creditors due within one year

2024

£m

2023

£m

Current

Accruals  0.9  1.0

0.9  1.0

#### 7 Called-up share capital

2024

£m

2023

£m

Allotted, called up and fully paid

166,991,435 Ordinary Shares @ £0.01 each (2023: 166,640,480 Ordinary Shares @ £0.01 each)  1.7  1.7

1.7  1.7

The Group issued 350,995 with a nominal value of £0.01. The holders of Ordinary Shares are entitled to receive dividends as

declared from time to time and are entitled to one vote per share at meetings of the Group.

#### 8 Reserves

The analysis of movements in reserves is shown in the statement of changes in equity. Details of the amounts included in other

reserves are set out below.

The merger reserve arose on the purchase of On the Beach TopCo Limited in the year ended 30 September 2015. The capital

redemption reserve arose as a result of the redemption of preference shares in the year ended 30 September 2015.

#### 9 Contingent liabilities and guarantees

The Company is a guarantor to a borrowing facility relating to a rolling credit facility provided to the Group. The amount borrowed

under this agreement at 30 September 2024 was £nil (2023: £nil).

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171

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#### Glossary of alternative performance measures

APM: Adjusted earnings per share ('EPS') for continuing operations

Definition: Adjusted basic EPS is calculated on the weighted average number of Ordinary Shares in issue, using the adjusted

profit after tax. Adjusted earnings after tax is based on profit after tax adjusted for amortisation of acquired intangibles,

share-based payments and exceptional items. Amortisation of acquired intangibles is linked to the historical acquisitions of

businesses. Share-based payments represents the non-cash costs, which fluctuates year on year. Exceptional items for 2024

consists of restructuring, legal and professional costs and recoveries from airlines which derive from events or transactions

that fall outside of the normal activities of the Group. Exceptional items for 2023 consists of restructuring and legal and

professional costs. These costs/income are excluded by virtue of their size and in order to reflect management’s view of the

performance of the Group and allow comparability to prior years.

Reconciliation to closest GAAP measure

Adjusted profit after tax (£m) 2024

Restated\*

2023

Profit for the year 20.2  11.9

Share-based payments (net of tax) 1.7  0.9

Exceptional items (net of tax) (0.4) 2.6

Fair value FX losses (net of tax) – 0.6

Amortisation of acquired intangibles (net of tax) 2.1  4.1

Adjusted profit after tax 23.6  20.1

Adjusted basic EPS  2024 2023

Adjusted profit after tax 23.6  20.1

Basic weighted average number of Ordinary Shares (m) 166.9  166.5

Adjusted basic EPS (p) 14.1p 12.0p

\*  The results for the year ended 30 September 2023 has been restated to exclude the results of discontinued operations included in that period (note 10).

APM: Adjusted EBITDA

Definition: Adjusted EBITDA is based on Group operating profit adjusted for depreciation, amortisation, share-based

payments and exceptional items. Share-based payments represents the non-cash costs, which fluctuates year on year.

Exceptional items for 2024 consists of restructuring, legal and professional costs and recoveries from airlines which derive

from events or transactions that fall outside of the normal activities of the Group. Exceptional items for 2023 consists of

restructuring and legal and professional costs. These costs/income are excluded by virtue of their size and in order to reflect

management’s view of the performance of the Group and allow comparability to prior years.

Reconciliation to closest GAAP measure

Adjusted EBITDA (£m) 2024

Restated\*

2023

Operating profit 21.2 12.0

Depreciation and amortisation 15.1 15.0

Share-based payments 2.3 1.1

Exceptional items (0.6) 3.3

Fair value FX losses

– 0.8

Adjusted EBITDA 38.0 32.2

\*  The results for the year ended 30 September 2023 has been restated to exclude the results of discontinued operations included in that period (note 10).

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APM: Adjusted profit before tax

Definition: Adjusted profit before tax is based on profit before tax adjusted for amortisation of acquired intangibles, share-

based payments and exceptional items. Amortisation of acquired intangibles are linked to the historical acquisitions of

businesses. Share-based payments represents the non-cash costs, which fluctuates year on year. Exceptional items for 2024

consists of restructuring, legal and professional costs and recoveries from airlines which derive from events or transactions

that fall outside of the normal activities of the Group. Exceptional items for 2023 consists of restructuring and legal and

professional costs. These costs/income are excluded by virtue of their size and in order to reflect management’s view of the

performance of the Group and allow comparability to prior years.

Reconciliation to closest GAAP measure

Adjusted profit before tax (£m) 2024

Restated\*

2023

Profit before tax 26.5 14.4

Amortisation of acquired intangibles 2.8 5.2

Share-based payments 2.3 1.1

Exceptional items (0.6) 3.3

Fair value FX losses

– 0.8

Adjusted profit before tax 31.0 24.8

\*  The results for the year ended 30 September 2023 has been restated to exclude the results of discontinued operations included in that period (note 10).

APM: Classic Collection adjusted EBITDA

Definition: Classic Collection adjusted EBITDA is based on Classic Collection operating profit/(loss) before depreciation,

amortisation, share-based payments charges and the impact of exceptional items. Exceptional items consists of recoveries of

refunds from airlines which derive from events or transactions that fall outside of the normal activities of the segment. These

costs/income are excluded by virtue of their size and in order to reflect management’s view of the performance of the segment

and allow comparability to prior years.

Reconciliation to closest GAAP measure

Adjusted Classic Collection EBITDA (£m) 2024

Restated\*

2023

Classic Collection operating profit/(loss) 1.1 (0.8)

Depreciation and amortisation 0.7 0.9

Exceptional items (0.2) –

Share-based payments 0.1 –

Adjusted Classic Collection EBITDA 1.7 0.1

\*  The results for the year ended 30 September 2023 has been restated to exclude the results of discontinued operations included in that period (note 10).

APM: Classic Collection EBITDA

Definition: Classic Collection EBITDA is based on Classic Collection operating profit/(loss) before depreciation and amortisation.

Reconciliation to closest GAAP measure

Classic Collection EBITDA (£m) 2024

Restated\*

2023

Classic Collection operating profit/(loss) 1.1 (0.8)

Depreciation and amortisation 0.7 0.9

Classic Collection EBITDA 1.8 0.1

\*  The results for the year ended 30 September 2023 has been restated to exclude the results of discontinued operations included in that period (note 10).

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APM: Classic Collection adjusted grossprofit

Definition: Classic Collection adjusted gross profit is based on Classic Collection gross profit before the impact of exceptional

items. Exceptional items consists of restructuring and recoveries from airlines which derive from events or transactions that fall

outside of the normal activities of the segment. These costs/income are excluded by virtue of their size and in order to reflect

management’s view of the performance of the segment and allow comparability to prior years.

Reconciliation to closest GAAP measure

Classic Collection adjusted gross profit (£m) 2024 2023

Revenue 9.0 6.0

Cost of sales (4.8) (3.7)

Expected credit losses  – (0.1)

Classic Collection gross profit 4.2 2.2

Exceptional items (0.2) –

Classic Collection adjusted gross profit after marketing 4.0 2.2

APM: Classic Collection adjusted grossprofit after marketing costs

Definition: Classic Collection adjusted gross profit after marketing costs is based on Classic Collection gross profit before the

impact of exceptional items (reconciled above) and after marketing costs including marketing salaries.

Reconciliation to closest GAAP measure

Classic Collection adjusted gross profit after marketing costs (£m) 2024 2023

Classic Collection adjusted gross profit 4.0 2.2

Marketing costs (0.2) (0.7)

Classic Collection adjusted gross profit after marketing costs 3.8 1.5

APM: Classic Collection adjusted operating profit/(loss)

Definition: Classic Collection adjusted operating profit/(loss) is based on Classic Collection operating profit/(loss) before

amortisation of acquired intangibles, share based payments and the impact of exceptional items. Exceptional items consists

of recoveries of refunds from airlines which derive from events or transactions that fall outside of the normal activities of

the segment. These costs/income are excluded by virtue of their size and in order to reflect management’s view of the

performance of the segment and allow comparability to prior years.

Reconciliation to closest GAAP measure

Classic Collection adjusted operating profit/(loss) (£m) 2024 2023

Classic Collection operating profit/(loss) 1.1 (0.8)

Amortisation of acquired intangibles 0.6 0.9

Exceptional items (0.2) –

Share-based payments 0.1 –

Classic Collection adjusted operating profit/(loss) 1.6 0.1

#### Glossary of alternative performance measures continued

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174

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APM: Classic Collection TTV

Definition: Classic Collection TTV is a non-GAAP measure representing the cumulative total transaction value of sales

booked each month before cancellations and adjustments.

Reconciliation to closest GAAP measure

Classic Collection TTV (£m) 2024 2023

Revenue 9.0 6.0

Costs\* and amendments 31.6 22.0

Classic Collection TTV 40.6 28.0

\*  Costs relate to the gross costs for bookings made on an agent basis.

APM: Exceptional items

Definition: Exceptional items are certain costs/(income) that derive from events or transactions that fall outside of the normal

activities of the Group. For 2024, exceptional items consists of restructuring, legal and professional costs and recoveries from

airlines which derive from events or transactions that fall outside of the normal activities of the Group. Exceptional items for

2023 consists of restructuring and legal and professional costs. These costs/income are excluded by virtue of their size and in

order to reflect management’s view of the performance of the Group and allow comparability to prior years.

Reconciliation to closest GAAP measure

Exceptional items (£m) 2024

Restated\*

2023

Exceptional costs 4.2  3.3

Exceptional recoveries (4.8)  –

Exceptional items (0.6)  3.3

\*  The results for the year ended 30 September 2023 has been restated to exclude the results of discontinued operations included in that period (note 10).

APM: Group TTV

Definition: Group TTV is a non-GAAP measure representing the cumulative total transaction value of sales booked each

month before cancellations and adjustments.

Reconciliation to closest GAAP measure

Group TTV (£m) 2024

Restated\*

2023

Group revenue 128.2 112.1

Costs\*\* and amendments 1,036.7 899.7

Group TTV 1,164.9 1,011.8

\*  The results for the year ended 30 September 2023 has been restated to exclude the results of discontinued operations included in that period (note 10).

\*\*  Costs relate to the gross costs for bookings made on an agent basis.

APM: Group adjusted revenue

Definition: Group adjusted revenue is revenue adjusted for the impact of recoveries of refunds from airlines for 2024 and of

fair value FX losses in 2023.

Reconciliation to closest GAAP measure

Group adjusted revenue (£m) 2024

Restated\*

2023

Group revenue 128.2 112.1

Exceptional recoveries (4.8) –

Fair value FX loss – 0.8

Group adjusted revenue 123.4 112.9

\*  The results for the year ended 30 September 2023 has been restated to exclude the results of discontinued operations included in that period (note 10).

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APM: Group adjusted gross profit

Definition: Group adjusted gross profit is gross profit adjusted for the impact of recoveries of refunds from airlines for 2024

and of fair value FX losses in 2023.

Reconciliation to closest GAAP measure

Group adjusted gross profit (£m) 2024

Restated\*

2023

Group gross profit 121.7 106.4

Exceptional items (4.8) –

Fair value FX loss – 0.8

Group adjusted gross profit 116.9 107.2

\*  The results for the year ended 30 September 2023 has been restated to exclude the results of discontinued operations included in that period (note 10).

APM: Long Haul TTV

Definition: Long Haul TTV is a non-GAAP measure representing the cumulative total transaction value of sales booked

eachmonth before cancellations and adjustments.

Reconciliation to closest GAAP measure

Long Haul TTV (£m) 2024 2023\*

Group revenue 128.2 112.1

Costs\*\* and amendments 1,036.7 899.7

Short Haul TTV (1,073.9) (942.4)

Long Haul TTV 91.0 69.4

\*  Restated to exclude revenue on a principal basis from discontinued operations (note 10)

\*\*  Costs relate to the gross costs for bookings made on an agent basis.

APM: OTB adjusted EBITDA

Definition: OTB adjusted EBITDA is based on OTB operating loss before depreciation, amortisation, impact of exceptional

items and the non-cash cost of the share-based payment schemes. Exceptional items consists of restructuring, legal and

professional costs and recoveries from airlines which derive from events or transactions that fall outside of the normal activities

of the segment. Exceptional items for 2023 consists of restructuring and legal and professional costs. These costs/income

are excluded by virtue of their size and in order to reflect management’s view of the performance of the segment and allow

comparability to prior years.

Reconciliation to closest GAAP measure

OTB adjusted EBITDA (£m) 2024 2023

OTB operating profit 20.1 12.8

Exceptional items (0.4) 3.3

Fair value FX losses – 0.8

Share-based payments 2.2 1.1

Depreciation and amortisation 12.2 9.9

Amortisation of acquired intangibles 2.2 4.2

OTB adjusted EBITDA 36.3 32.1

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APM: OTB adjusted EBITDA as a percentage of adjusted revenue

Definition: OTB adjusted EBITDA as a percentage of adjusted revenue is based on the OTB adjusted EBITDA divided

by the revenue generated in the OTB business before the impact of exceptional cancellations. Exceptional items consists

of restructuring, legal and professional costs and recoveries from airlines which derive from events or transactions that

fall outside of the normal activities of the segment. Exceptional items for 2023 consists of restructuring and legal and

professionalcosts. These costs/income are excluded by virtue of their size and in order to reflect management’s view of

theperformance of the segment and allow comparability to prior years.

Reconciliation to closest GAAP measure

OTB adjusted EBITDA as a percentage of adjusted revenue 2024 2023

Revenue 119.2  106.1

Exceptional items (4.6)  –

Exceptional FX losses/gains – 0.8

OTB adjusted revenue 114.6 106.9

OTB adjusted EBITDA 36.3  32.1

OTB adjusted EBITDA as a percentage of adjusted revenue 32% 30%

APM: OTB adjusted revenue

Definition: OTB adjusted revenue is revenue adjusted for the impact of recoveries of refunds from airlines for 2024 and of

fair value FX losses in 2023. These costs/income are excluded by virtue of their size and in order to reflect management’s

view of the performance of the segment and allow comparability to prior years by virtue of their size and in order to reflect

management’s view of the performance ofthesegment.

Reconciliation to closest GAAP measure

OTB adjusted revenue (£m) 2024 2023

OTB revenue 119.2 106.1

Exceptional recoveries (4.6) –

Fair value FX losses – 0.8

OTB adjusted revenue  114.6 106.9

APM: OTB adjusted operating profit

Definition: OTB adjusted operating profit is based on OTB operating profit/(loss) before the impact of exceptional items,

amortisation of acquired intangibles and the non-cash cost of the share-based payment schemes. Amortisation of acquired

intangibles are linked to the historical acquisitions of businesses. Share-based payments represents the non-cash costs, which

fluctuates year on year. Exceptional items consists of restructuring, legal and professional costs and recoveries from airlines

which derive from events or transactions that fall outside of the normal activities of the segment. Exceptional items for 2023

consists of restructuring and legal and professional costs. These costs/income are excluded by virtue of their size and in order

to reflect management’s view of the performance of the segment and allow comparability to prior years.

Reconciliation to closest GAAP measure

OTB adjusted operating profit (£m) 2024 2023

OTB operating profit 20.1 12.8

Exceptional items (0.4) 3.3

Fair value FX losses – 0.8

Share-based payments 2.2 1.1

Amortisation of acquired intangibles 2.2 4.2

OTB adjusted operating profit 24.1 22.2

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APM: OTB EBITDA

Definition: OTB EBITDA is based on OTB operating profit before depreciation and amortisation.

Reconciliation to closest GAAP measure

OTB EBITDA (£m) 2024 2023

OTB operating profit 20.1  12.8

Depreciation and amortisation 14.4  14.1

OTB EBITDA 34.5  26.9

APM: OTB revenue after marketing costs and marketing spend % revenue

Definition: OTB revenue after marketing cost is statutory revenue after ‘OTB’ online and offline marketing costs (including

marketing salaries).

Reconciliation to closest GAAP measure

OTB revenue after marketing costs (£m) 2024 2023

OTB Revenue 119.2  106.1

OTB online marketing costs (30.2) (26.0)

OTB offline marketing costs (12.2)  (14.6)

OTB revenue after marketing costs 76.8 65.5

OTB marketing spend % revenue

36%

38%

APM: OTB TTV

Definition: OTB TTV is a non-GAAP measure representing the cumulative total transaction value of sales booked each month

before cancellations and adjustments.

Reconciliation to closest GAAP measure

OTB TTV (£m) 2024 2023

OTB revenue 119.2  106.1

Costs\* and amendments 1,005.0  877.7

OTB TTV 1,124.2  983.8

\*  Costs relate to the gross costs for bookings made on an agent basis.

APM: Overheads % adjusted revenue

Definition: Overheads as a percentage of revenue is based on the Group adjusted revenue divided by the overheads.

Overheads consists of the administrative expenses excluding the depreciation and amortisation.

Reconciliation to closest GAAP measure

Overheads % revenue 2024 2023

Adjusted revenue (£m) 123.4  112.9

OTB overheads (£m) (34.2) (32.3)

Classic Collection overheads (£m) (2.1) (1.4)

Overheads % revenue 29% 30%

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APM: Overheads % revenue

Definition: Overheads as a percentage of revenue is based on the Group revenue divided by the overheads. Overheads

consists of the administrative expenses excluding the depreciation and amortisation.

Reconciliation to closest GAAP measure

Overheads % revenue 2024 2023

Revenue (£m) 128.2  112.1

OTB overheads (£m) (34.2) (32.3)

Classic Collection overheads (£m) (2.1) (1.4)

Overheads % revenue 28% 30%

APM: Overheads % TTV

Definition: Overheads as a percentage of TTV is based on the Group TTV divided by the overheads. Overheads is the

administrative expenses excluding marketing costs, depreciation and amortisation.

Reconciliation to closest GAAP measure

Overheads % TTV 2024 2023

TTV (£m) 1,164.9  1,011.8.8

OTB overheads (£m) (34.2) (32.3)

Classic Collection overheads (£m) (2.1) (1.4)

Overheads % TTV 3.1% 3.3%

APM: Total marketing as % adjusted revenue

Definition: Marketing as a percentage of revenue is based on the Group adjusted revenue divided by the Group marketing

costs including marketing salaries.

Reconciliation to closest GAAP measure

Revenue after marketing cost (£m) 2024 2023

Adjusted revenue 123.4  112.9

OTB marketing costs (42.4) (40.6)

Classic Collection marketing costs (0.2) (0.7)

Revenue after marketing costs 80.8 71.6

Marketing as % revenue 35% 37%

APM: Total marketing as % revenue

Definition: Marketing as a percentage of revenue is based on the Group revenue divided by the Group marketing costs

including marketing salaries.

Reconciliation to closest GAAP measure

Revenue after marketing cost (£m) 2024 2023

Revenue 128.2  112.1

OTB marketing costs (42.4) (40.6)

Classic Collection marketing costs (0.2) (0.7)

Revenue after marketing costs 85.6 70.8

Marketing as % revenue 33% 37%

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#### Registered Office

5 Adair Street,

Manchester

M1 2NQ

United Kingdom

Tel: c/o FTI Consulting on 020 3727 1000

Web: www.onthebeachgroupplc.com (Corporate)

Web: www.onthebeach.co.uk (UK)

Web: www.sunshine.co.uk (UK)

Web: www.classic-collection.co.uk (UK)

Investor relations: onthebeach@fticonsulting.com

#### Cautionary statement

The purpose of this Annual Report is to provide information to

the members of the Company. The Company and its Directors

accept no liability to third parties in respect of this Annual

Report save as would arise under English law.

This Annual Report contains certain forward-looking

statements with respect to the financial condition, results,

operations and businesses of the Company. Forward-looking

statements are sometimes, but not always, identified by their

use of a date in the future or such words as “anticipates”,

“aims”, “due”, “will”, “could”, “may”, “should”, “would”, “might”,

“shall”, “expects”, “believes”, “intends”, “plans”, “targets”,

“goal”, “estimates”, “forecasts”, “projects”, “predicts”,

“continues”, “assumes”, “budget”, “risk” or, in each case, their

negative or other variations or words of similar meaning.

These forward-looking statements involve assumptions,

known and unknown risks and uncertainty because they

relate to events and depend on circumstances that may or

may not occur in the future.

There are a number of factors that could cause actual results

or developments to differ materially from those expressed

or implied by these forward-looking statements, including

factors outside the Company’s control. The forward-looking

statements reflect the knowledge and information available at

the date of preparation of this Annual Report and, except to

the extent required by law or regulation, will not be updated

or revised, whether as a result of new information, future

events or otherwise. This Annual Report shall not, under any

circumstances, create any implication that there has been

no change in the business or affairs of the Company or any

member of its group since its date or that the information

contained in it is correct as at any time subsequent to its date.

You should not place undue reliance on the

forward-looking statements.

No statement in this Annual Report is intended as a profit

forecast or a profit estimate or should be interpreted to mean

that earnings per share of the Company for the current or future

financial years would necessarily match or exceed the historical

published earnings per share of the Company. Past business

and financial performance cannot be relied on as an indication

of future performance.

#### Shareholder information

#### Company Secretary

Kirsteen Vickerstaff

5 Adair Street,

Manchester

M1 2NQ

#### Corporate brokers

Peel Hunt LLP

100 Liverpool Street

London

EC2M 2AT

Deutsche Numis

45 Gresham Street

London

EC2V 7BF

#### Statutory auditors

Ernst & Young LLP

2 St Peter’s Square

Manchester

M2 3DF

#### Registrar

Link Asset Services

Link Group

Central Square

29 Wellington Street

Leeds

LS1 4DL

#### Corporate solicitors

Addleshaw Goddard LLP

One Peter’s Square

Manchester

M2 3DE

#### Corporate PR advisers

FTI Consulting

200 Aldersgate

Aldersgate Street

London

EC1A 4HD

180

On the Beach Group plc Annual Report and Accounts 2024

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Governance Financial StatementsStrategic ReportOverview

On the Beach Group plc Annual Report and Accounts 2024

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#### On the Beach Group plc

is a fast-growing,

#### leading online retailer

#### of beach holidays.

On the Beach Group Plc

Aeroworks, 5 Adair St, Manchester M1 2NQ

www.onthebeachgroupplc.com (Group)

www.onthebeach.co.uk / www.sunshine.co.uk /

www.classic-collection.co.uk / www.classic-package.co.uk (UK)