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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023

#### TOTAL FINANCIAL

#### PROTECTION

#### On the Beach Group plc

### Annual Report Annual Report

### & Accounts & Accounts

FOR THE YEAR ENDED 30 SEPTEMBER 2023

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#### Our Purpose

To challenge the status quo in the

holiday sector to better meet the

needs of tomorrow’s holidaymaker

#### Our Vision

We make Jollies even Jollier:

•  We will build rich, visually led and

socially integrated experiences that

really bring our holidays to life and

build excitement from the outset

•  We will use technology to evolve

search, making it easier and more

enjoyable for consumers to find

what, not just where, they are

looking for

•  We will deliver holidays that start

sooner with our anticipation

building exclusive Perks

•  We will give customers hiccup free

holidays, using industry leading

self-service, automation and

AI-enabled contact centres, all

delivered via our mobile app

#### What we do

We use technology to disrupt the

holiday sector, creating a unique

customer-value proposition for

millions of holidaymakers. Our model

is asset-light, consumer-centric,

profitable and cash generative.

#### Our Values

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#### Financial Highlights

GROUP REVENUE

£170.2m£170.2m

FY22: £143.4m|FY21: £20.9m

GROUP TTV 

£1,070.4m£1,070.4m

FY22: £849.4m|FY21: £237.5m

REVENUE AS AGENT

£112.1m£112.1m

FY22: £92.9m|FY21: £14.4m

GROUP BOOKINGS

532.1k532.1k

FY22: 475.0k|FY21: 137.3k

TRUST ACCOUNT

£108.6m£108.6m

FY22: £69.4m|FY21: £39.0m

1

The prior periods are restated for the effects

of the discontinued operations.

2

Group Total Transaction Value (“TTV”) is

a non-GAAP measure representing the

cumulative total transaction value of sales

booked each month before cancellations and

adjustments. The prior periods are restated for

the effects of the discontinued operations.

3

A full reconciliation of all non-GAAP measures

to the closest equivalent GAAP measure is

included in the glossary. The prior periods are

restated for the effects of the discontinued

operations.

REVENUE AS PRINCIPAL

£58.1m£58.1m

FY22: £50.5m|FY21: £6.5m

CASH

£75.8m£75.8m

FY22: £64.5m|FY21: £56.0m

PROFIT/(LOSS)

BEFORE TAX

£12.9m£12.9m

FY22: £2.2m|FY21: (£36.4m)

ADJUSTED PROFIT/(LOSS)

BEFORE TAX 

£23.6m£23.6m

FY22: £14.2m|FY21: (£18.0m)

#### Contents

Our history timeline  02

Report from the Chairman  04

Strategic Report

Chief Executive’s review  08

Business model  14

Key performance indicators  15

Chief Marketing Officer report  22

Chief Financial Officer report  24

Risk management  30

Viability statement  42

Section 172 and stakeholder

engagement  46

Responsibility and sustainability  58

Non-financial and sustainability

information statement  85

Governance

Chairman’s introduction  88

Directors’ biographies  90

Corporate Governance statement  94

Report of the Nomination

Committee  104

Report of the Audit Committee  108

Directors’ Remuneration report  116

Other statutory and regulatory

disclosures  140

Independent auditor’s report to

the members of On The Beach

Group plc  145

Statement of Directors’

responsibilities  153

Financial Statements

Consolidated Income Statement

and Statement of Comprehensive

Income  156

Consolidated Balance Sheet  157

Consolidated Statement

of Cash Flows  158

Consolidated Statement of

Changes in Equity  159

Notes to the Consolidated

Financial Statements  160

Company Balance Sheet  196

Company Statement of

Changes in Equity  197

Notes to the Company

Financial Statements  198

Glossary of Alternative

Performance Measures  200

Shareholder information  207

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 01

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202302

20042004

Established by

Simon Cooper

20072007

Livingbridge acquired a

majority stake

20132013

Inflexion acquired a

majority stake

20142014

On the Beach grew

its direct contracting

and invested in TV

advertising

20112011

79% of the Group’s

bookings were made

online

20152015

Listed on the London

stock exchange

20162016

Achieves outstanding

profit growth against

a challenging market

backdrop

20172017

Acquired Sunshine.co.uk

Limited

On the Beach Group plc is one of the UK's largest online beach holiday retailers,

with significant opportunities for growth.

Our innovative technology, low-cost base and strong customer-value proposition

provides a structural challenge to legacy tour operators and online travel agents,

as we continue disrupting the online retail of beach holidays.

Our model is customer-centric, asset light, profitable and cash generative.

#### Our history timeline

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202302

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20182018

Acquired Classic

Collection

20192019

Launched long haul

holidays. Launched

Classic Package

Holidays. Opened a new

Digital HQ in Manchester

20202020

Raised £67m as a result

of a share placing.

Redesigned customer

booking path

20232023

Record year for the Group,

exceeding the £1bn TTV

milestone for the first time and

Group revenue of £170.2m. More

than doubled 5\*/premium TTV vs

FY19. Launched our White Paper,

“Safeguarding consumer choice

in the Travel Sector”

20212021

Raised £24.9m as a

result of a share placing.

Offered free Covid-19

tests in an industry first

20222022

First mainstream

holiday company to

offer free lounge and

fast track on bookings.

Delivered good sales

growth despite another

challenging year for the

travel sector

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 03ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 03

INTRODUCTION

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#### Heading

I am pleased to present our Annual Report and Accounts

of On the Beach Group plc for the financial year ending

30 September 2023 (‘FY23’).

#### CEO succession and Board changes

On the Beach was founded in 2004 by Simon Cooper

and it is his vision, entrepreneurship, determination and

leadership that has made the company the success

it is today. On 30 June 2023, we completed our CEO

succession plan: Simon stepped down as CEO, remaining

on the Board in the role of Founder Non-Executive Director,

and Shaun Morton stepped into the CEO role. I would

like to take this opportunity to thank Simon, and also to

congratulate Shaun Morton in his new role as CEO.

The Board welcomed two new Directors during the year.

Jon Wormald joined the Board and Executive Team as Chief

Financial Officer on 30 June 2023, from THG PLC where he

was CFO of THG Nutrition. Jon has extensive experience

in both online and consumer-facing businesses, and his

operational, financial and commercial capabilities are very

valuable to the Group.

Veronica Sharma joined the Board as a Non-Executive

Director on 1 September 2023. In her previous Executive

roles (including most recently, Group Chief People Officer

at Cazoo), she gained extensive experience in strategic

people, culture and organisational change in high growth

organisations and in particular in digital and technology

businesses including Photobox, MoonPig, and eBay.

Veronica has recently taken on the role of the Designated

Non-Executive Director for Employee Engagement for

the Group.

Read more about Jon and Veronica’s profiles on page 90.

The Nomination Committee Report at page 104 provides

detail on the succession planning and recruitment

processes for these changes.

#### Financial and strategic progress

In FY23, the Group demonstrated strong financial and

strategic performance, setting new records and exceeding

market expectations. Group Total Transaction Value (‘TTV’)

reached approximately £1.1 billion, marking a remarkable

26% year-on-year growth, and Group adjusted PBT reached

£23.6m, up 66% from prior year.

Performance in the year was underpinned by leveraging

the benefits of continued investments in the proprietary

technology platform, brand and proposition. The Group

continues to penetrate its addressable market and strategic

expansion areas, delivering a 74% increase in B2C TTV for

long-haul bookings and a 32% increase in premium 5\* TTV.

The reports of the CEO, CMO and CFO provide further

detail on strategic progress and financial results, on pages

8, 22 and 24 respectively.

#### Cash and liquidity

As at 30 September 2023, the Group had a combined

cash balance of £184.4m, being £75.8m in Group cash and

£108.6m of customer prepayments held in a ringfenced trust

account. As outlined in the CFO’s report on page 24, the

Group also has access to a £60m revolving credit facility.

The Board has approved a new capital allocation policy

which will apply from FY24 onwards, which prioritises

investment to deliver organic profitable growth, as well as

introducing a sustainable and progressive dividend policy.

The policy also provides for investment into additional

growth opportunities such as M&A, and finally, where

appropriate, provides for the return of surplus cash to

our shareholders.

The Board has decided that the application of the capital

allocation policy for FY24 will be to focus our capital

investments in organic profitable growth, and for FY24, the

Board has adopted a dividend policy at 25% of retained

earnings. The Board will keep capital allocation under

## Report Report

from the from the

## ChairmanChairman

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202304

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review through the year, particularly once the CAA releases

details on the next stage of ATOL reform.

As the dividend policy will only apply from FY24, the Board

has not recommended a final dividend for FY23.

#### Governance

The Group is committed to the highest standards of

corporate governance. The Corporate Governance

Report on page 94 sets out in more detail how we have

complied with the UK Corporate Governance Code (the

‘Code’) during the year (and explains one provision where

we did not comply during the two-month period between

Simon’s appointment as Founder NED and to Veronica’s

appointment as an independent NED).

#### Shareholder engagement following

#### 2023 AGM Vote on Directors’

#### Remuneration Policy

At our AGM in January 2023, we sought shareholder

approval for a new Directors’ Remuneration Policy

(resolution 2). The voting result for this resolution was

79.34% in favour. This was disappointing and unexpected

given strong shareholder engagement and support prior

to publication of the proposed policy and also prior to the

AGM. Following the AGM, Justine Greening, as the new

Chair of Remuneration Committee, undertook a thorough

engagement exercise with shareholders and proxy

representatives including ISS, Investment Association,

Glass Lewis and PIRC to listen to shareholder views on

remuneration. The Directors’ Remuneration Report,

at page 116, summarises the engagement, the issues

raised, the actions taken and rationale.

#### Sustainability and ESG

Our ESG framework outlines our sustainability priorities under

three pillars: “Here for People”, “Here for Holidaymakers”, and

“Here for the Planet”. We have chosen to focus our attention

on our people and our customers, as these are the areas

where we can have the most influence and impact, and

which are most closely aligned to strategy.

Our responsibility and sustainability report can be found at

page 58, which includes our TCFD disclosures at page 73.

#### People

Our dedicated people are the driving force behind our

success, and their energy and commitment continue to

impress me. The recent Engagement Index score of 7.6,

based on feedback from our HIVE employee engagement

survey, reflects their satisfaction at On the Beach. This not

only ensures our team's growth but also contributes to

long-term value creation for our stakeholders. Our strong

culture remains aligned with our core values, purpose,

and strategic vision. We are committed to promoting social

mobility and fostering a diverse, equitable, and inclusive

workplace as this will help us access the right talent in the

future and deliver on our strategy. Thank you to our people

for their dedication and being a vital part of who we are and

for contributing to our continued success.

#### Safeguarding Customer Choice in

the Travel Sector

In a landscape where choice, value, and consumer

protection are paramount, On the Beach is dedicated

to safeguarding customer interests in the travel sector.

Low-cost airlines, unhappy about the rise of online travel

agents, have resorted to aggressive and anti-competitive

practices that harm consumers.

We continue to pursue a legal claim against Ryanair for

breaches of competition law. However, we recognise that

the underlying problems in the travel sector require a

broader solution. In our recently published white paper,

'Safeguarding Customer Choice in the Travel Sector,' we call

for a comprehensive CMA market review to examine sector

issues and mandate solutions that will preserve competition

and elevate industry standards.

We're pleased to share our recent success in the claim

against Ryanair for £2 million of flight refunds dating back to

2021. It is disheartening that this common-sense outcome

took a protracted and expensive legal process. This

emphasises the urgent need for regulatory intervention.

We are unwavering in our commitment to engage with the

government, regulators, and the wider travel industry to

secure a fair deal for consumers.

#### Looking ahead

The new leadership team, led by Shaun Morton, has

made great progress this year with the investments

made into technology, people, brand and proposition,

laying a strong foundation on which to build success

in key strategic areas during FY24 and to unlock long

term value for all the Company’s stakeholders. I am

excited to see what lies ahead.

Richard Pennycook

Non-Executive Chairman

4 December 2023

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 05

INTRODUCTION

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202306

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Chief Executive’s Review  08

Business model  14

Key performance indicators  15

Chief Marketing Officer report  22

Chief Financial Officer Report  24

Risk management  30

Viability statement  44

Section 172 and stakeholder engagement  46

Responsibility and sustainability  58

Non-Financial and sustainability information statement  85

# Strategic Strategic

# ReportReport

STRATEGIC REPORT

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 07

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On the Beach Group plc is one of the UK’s largest online

beach holidays retailers, with significant opportunities

for growth. We operate in a sector where consumers are

seeking convenience, choice, value, and a personalised

experience with financial protection. Our proprietary

technology, coupled with a low-cost, asset light and cash

generative operating model provides a structural challenge

to tour operators.

This has been a record year for On the Beach, achieving

Group TTV for the year of £1.1bn, exceeding the £1bn

milestone for the first time. I am incredibly proud of our team

and our performance in FY23 is testament to their efforts.

In line with our strategy to capture share as demand for

beach holidays recovers, the Group successfully increased

booking volumes and Average Booking Values (“ABV”) in its

core addressable market, whilst delivering a 74% increase

in B2C TTV for long-haul bookings and a 32% increase in

premium 5\* TTV.

Performance has been underpinned by leveraging the

benefits of continued investments in our proprietary

technology platform, brand and customer proposition.

Alongside access to greater seat and bed capacity, I am

confident that the activities we have undertaken over the

last 12 months have laid further strong foundations for the

Group for the year ahead.

Following our strong second half and full year performance,

we exited FY23 with the momentum of a record forward

order book and demonstrable progress in strategic

expansion areas, which we are excited to build upon

in FY24.

#### People

Our people continue to be the driving force behind the

business and deserve credit for our record performance

this year. We’ve successfully embedded hybrid and flexible

working as ‘the way we work’, and it’s enabling us to recruit

from a wider talent pool. This is important in helping us

to attract and retain talent in a tight labour market, where

people are seeking a greater degree of flexibility.

Our business continues to support employees in all

aspects of their lives, promoting a healthy work-life balance,

enabling flexible working, creating a collaborative working

environment and a high-performance culture, where they’re

fully supported and encouraged to realise their full potential.

We continually review policies and benefits to ensure that

they’re competitive and relevant for our people, and in

FY24 we’ll be introducing a number of new and updated

policies that are focused on Wellbeing and Family Friendly,

including; the option to buy additional days leave, increased

employer pension contributions and enhanced family

friendly leave. These policies, individually and in aggregate,

will help ensure we remain competitive in the marketplace

for both hiring and retaining key talent, and will offer the

support our valued employees need.

We were delighted to achieve an Engagement Index score

of 7.6 in our Annual Engagement Survey. This shows that

our people are enjoying life at On the Beach, but we won’t

rest on our laurels. We’ll use the data and insight from this

survey to develop action plans that make sure we keep a

sharp focus on supporting and driving high performance

and ensure On the Beach is always a place where people

are supported and encouraged to reach their potential.

## Chief Chief

## Executive’s Executive’s

## reviewreview

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202308

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#### Trading

The Group significantly increased investment in the first

half of the year across brand, technology and its customer

proposition, to support strong sales growth for summer

2023 departures, to continue to build momentum for the

second half of the year and to grow our market share.

Investment in these areas was weighted to H1 to enable

us to capitalise on peak bookings and build momentum

into H2.

Trading momentum continued into the second half, which

resulted in record TTV, +26% year on year, driven by growth

in volumes and ABV. Despite remaining early into FY24,

bookings for Summer 24 are also significantly ahead of

where they were at the equivalent time in the prior year.

#### Addressable market

Over the last few years, we have outlined our strategy to

continue to grow the Group’s share of short haul beach

holidays sold online (Value), whilst penetrating new markets,

including premium and long-haul beach holidays sold

online, and beach holidays sold through our B2B channel.

Value

We have experienced a significant year on year

improvement in volumes and ABV in our core

addressable market, with B2C TTV growth on 3\*

holidays of 32% Year on Year (‘YOY’).

Having been subject to a protracted cost of living

crisis, the UK consumer is now experiencing

deflation in energy bills and lower inflation in food

costs. Since May, real wage growth has turned

positive and discretionary income data indicates

four consecutive months of growth YOY.

However, against this backdrop, we are aware

that the cost-of-living crisis is certainly not over.

Many consumers are experiencing financial

difficulties, for example those with exposure

to higher mortgage rates or rising rental costs.

Despite this backdrop, research shows that summer

family beach holidays are increasingly viewed as

sacrosanct. Our YOY volume data for Summer 23,

Winter 23/24 and early stage data for Summer 24

indicates a positive trajectory, with 3\* volumes for

S24 ahead of Summer 23. We expect volumes in

the 3\* value market to exceed pre-pandemic levels

in FY24.

Premium

The premium market continues to perform strongly with B2C

TTV growth in 5\* holidays of +32% YOY. The premium market

has shown greater resilience to cost-of-living pressures,

recovering earlier. Attracting these customers that typically

book earlier is giving greater visibility of the season ahead

and delivering higher revenue per booking. FY23 Group

premium TTV is now 126% greater than its level in FY19.

The strategic actions the Group has taken to enhance its

proposition and access more premium hotels, positions it

well to continue to outperform in this market. The Group

estimates premium to be of a similar size to the value

market in terms of passengers, but approximately two

and a half times larger in absolute value, and the revenue

margin opportunity on each individual booking is also

significantly greater.

#### I am pleased with

#### the Group’s incredibly

#### strong performance this

#### year, where we have

#### delivered record TTV

#### and exceeded the £1bn

#### revenue milestone for

#### the first time – a hugeachievement which istestament to the hard

#### work across all our

#### teams in the business.

£1.1bn£1.1bn

Group TTV

STRATEGIC REPORT

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 09

#### Chief Executive’s review continued

On the Beach continues to invest in the proposition,

which supports higher searches for 5\* hotels. The Group

is focused on growing TTV in this market in FY24 and

we believe there is a significant incremental revenue

opportunity to be gained in the medium term by attracting

premium customers to the brand.

Long-Haul

The Group is successfully scaling its long-haul offering and

OTB is now a brand firmly associated with long-haul as well

as short haul beach holidays. Scheduled air connectivity

has been enhanced again this year with the addition of new

key carriers, improving the breadth and depth of customer

choice for both Westbound and Eastbound long haul flying,

and increasing the number of destinations we can offer to

our customers.

B2C long-haul TTV was up 74% in FY23 versus the prior

year and we experienced 12 months of consistent growth

in Sales on prior periods. Group long-haul TTV mix was

up to 8% of TTV in FY23, which represents significant

growth compared to 2% Group TTV in FY19. The largest

destinations (Dubai, Mexico and Dominican Republic) are

performing well, whilst destinations newer to the Group (US,

Phuket, Mauritius, Maldives) continue to gather momentum.

There remains a significant organic growth opportunity in

long haul. OTB has a low single digit share of a large B2C

long haul market. The majority of OTB’s continued growth

is from its existing LH destinations, and there is significant

headroom for further penetration in these destinations. In

addition, there is opportunity for further growth from new

destinations, both from existing and recently added long-

haul carriers.

B2B

The Group appointed a new CEO, Andy Freeth, at Classic

in November 2022 to drive continued growth across

Classic Collection Holidays and Classic Package Holidays.

Both B2B businesses are recognised brands operating

in a market with opportunities to grow. The Group has

partnerships with the majority of the UK’s travel agent and

homeworking groups and is a trusted operator in the B2B

space, having won a number of recent industry awards,

voted for by travel agents.

This has been a challenging year for high street retail, which

has experienced a sluggish recovery from the pandemic.

The competitive landscape for our B2B businesses

has also become more crowded, as tour operators and

low-cost airlines compete for share of high street agent

and homeworker business. As a result of this market

backdrop, B2B growth has been slower than expected. In

both businesses, however we have been able to define and

drive certain destinations and product lines where growth

has been strong.

The Group took action towards the end of FY23 to integrate

B2B back-office functions into the Group, thereby reducing

overheads to improve overall profitability. Notwithstanding

recent market headwinds, the B2B channel and share

opportunity remains significant, with online penetration

lagging other consumer verticals. The strategy for Classic

continues to be to build on its foundations, deepening

partnerships with independent high street agents. Agents

are increasingly risk averse post-Covid, with a trend away

from tour operating and back to retailing.

We expect a return to B2B profitability in FY24, underpinned

by the synergies already realised across the Group, a focus

on product and destinations where we can win with a digital

first approach.

Strategy

As I set out in more detail below, in FY23, we introduced

four strategic pillars which straddle functional teams across

the Group to accelerate progress in penetrating all relevant

market segments.

Investment in our brand

In line with previous years and with strategy, we invested

significantly in OTB’s brand and proposition in FY23 to

continue to gain share in all segments.

FY23 performance was supported by our largest ever offline

marketing campaign, ‘The most wonderful time of the year’.

This marketing effort also delivered the Group’s highest

ever top 3 brand consideration score, despite a more

aggressive competitive environment.

The group is the first mainstream holiday company to

offer free lounge and fast track on bookings. Following

a successful launch last year, in which we delivered

encouraging TTV growth, we have increased our investment

into lounge and fast track, alongside continued innovation in

developing a wider suite of further perks.

Being known for perks significantly benefits OTB.

It offers a key point of differentiation from other holiday

companies, makes our offline marketing campaigns more

effective, strengthens the brand, attracts new customers,

and improves our customer’s overall holiday experience,

which increases the likelihood of repeat purchase.

Finally, from a customer perspective we have continued

to ensure the contact centre has been well resourced and

supported. We are investing in automation and live chat

which will improve customer experience and reduce costs

to serve in future periods. FY23 was a record year and a

higher proportion of customers are seeking reassurance

between booking and travelling on holiday as we emerge

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202310

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from the pandemic. There were also periods of disruption to

navigate, including Rhodes wildfires, NATS air traffic control

issues and the Morocco earthquake.

Our teams worked hard to assist customers experiencing

issues during each of these incidents, and to ensure we

provided the best experience possible. I’d like to thank

the service teams for their tireless efforts in helping

our customers.

#### Investment in technology

In April 2023, our Chief Product Officer, Kasia Michalska

was appointed Chief Product & Technology Officer for

Group, with the Engineering and Product teams directly

reporting into her. The appointment was a significant

opportunity to bring product, technology and data teams

in closer alignment.

The technology teams have made strong progress over the

last two years in developing our scheduled flight supply with

airlines that serve a core group of east and west bound long

haul destinations. There is significant runway for growth in

many of the existing long haul destinations and we continue

to add more destinations as new airlines are onboarded.

We believe the long haul market offers a significant

opportunity for the group where our technology creates a

competitive advantage to disrupt a largely offline market.

The teams have also worked collaboratively with our

airport partners through the complex task of delivering the

broadest perks platform in the industry. This is a key point

of differentiation given other peers either do not have the

scale and volumes to appeal to the airports, or have too

much volume (tour operators / airlines with a number of

outbound flights) at busy times of the day.

As in previous years, we have significantly invested in

our proprietary technology to support continued growth

and a much larger volume of holiday bookings. This

includes re-architecture of our core platform which allows

us to significantly improve site speed and reliability. The

upgraded hotel platform processes billions of searches with

a high booking success rate. The upgraded data acquisition

platform improves availability and accuracy.

Migration to the cloud this year has facilitated greater

speed of development and increased security. Utilising

cloud native technology has allowed teams to improve

performance and reduce the complexity of running our

services. The new, fast and reliable packaging service

has reduced package search time and improved the

customer experience.

The re architecture of our platform and migration to the

cloud not only improves performance of our systems and

their reliability but also gives us access to a richer pool of

tech talent.

Finally, we’ve also been investing in improving our

customer experience via the new site and our customer

app. The introduction and development of our new

customer facing app has enabled faster iterations and

ongoing experimentation, which have gradually increased

our conversion rate. These investments have enabled the

Group to drive continued growth in both the core business

and expansion markets. Crucially, the investments support

a much larger, scalable business, and we expect further

operating leverage in future periods.

#### Investment in supply

Alongside investments in brand, proposition, and

technology, the Group has invested in supply to support

growth. This includes improved flight connectivity and

deeper relationships with our supply partners, with direct

bookings in FY23 at 91%.

The Group offers seats from a diversified group of low-cost

carriers that fly to short haul East and West Mediterranean

locations and has developed relationships with destination

specific carriers that serve Turkey, which experienced a

significant uplift in demand in FY23.

We believe that by having our own relationships with our

hotel partners, we can guarantee our customers the best

prices and an enhanced hotel experience. Our operating

model and reputation in the market has allowed us to

strengthen existing hotel relationships as well as developing

new ones, which has significantly contributed to further

growth in premium, long haul and B2B markets.

We also maintain significant relationships and volumes with

our key bedbank partners, which allows access to competitive

prices in the tail of product outside of our top selling hotels.

In FY23 we have gathered more data on our hotel supplier’s

sustainability position. The Global Sustainable Tourism

Council (‘GSTC’) has harmonised various sustainability

certifications into one set of criteria, setting the industry

standard.

We partnered with Bioscore, a GSTC member and identified

1,870 hotels (37% of our top selling 5,000 hotels) that

operate sustainable practices that meet GSTC standards

and could therefore validly be labelled as “Sustainable”. Of

our Top 500 hotels 44% meet GSTC standards. Where we

are finding gaps, we are engaging with hotels to encourage

them to qualify for accreditation via Bioscore.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 11

STRATEGIC REPORT

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Strategy to penetrate OTB’s addressable market: OTB’s addressable market:

#### Chief Executive’s review continued

#### Strategic pillars

Our new four strategic pillars which straddle functional

teams across the Group to accelerate progress in

penetrating all relevant market segments are:

1.  Storytellers: We will build rich, visually led and socially

integrated experiences that really bring our holidays to

life and build excitement from the outset

2.  Matchmakers: We will use technology to evolve search,

making it easier and more enjoyable for consumers to

find what, not just where, they are looking for

3.  Fixers: We will give our customers hiccup free holidays,

using industry leading self-service, automation and AI-

enabled contact centres, all delivered via our mobile app

4.  Perkers: We will deliver holidays that start sooner with our

anticipation building exclusive perks.

The pillars speak to a continuation of our broader Group

strategy to penetrate our addressable market, but also

help summarise the strategic direction of how we intend

to grow in each market, for each of our teams and wider

stakeholders.

Our investment into talent, technology, brand, proposition,

customer experience and supply enables this strategy,

which has contributed to our record performance in FY23

and sets us up for success in FY24.

Looking ahead, given continued momentum in our

expansion areas as well as the recent positive signs of

recovery in our core value customer base, we will be

building upon our strategic pillars in the coming months

and are excited by what we can achieve across the Group

in FY24.

#### Regulatory reform and litigation

We believe that holistic and comprehensive regulatory

reform of the travel industry is critical and urgent in order to

create a competitive and thriving travel market, which works

well for consumers and creates a level playing field for

those operating within it.

For most customers in the UK who are booking their annual

beach package holiday, this will likely be the biggest

investment they will make throughout the year, unless they

are moving house or changing their car. A recent study

found that households spend a quarter of their disposable

income on holidays. It is therefore critical that competition in

the market is healthy to ensure value, choice, flexibility and

consumer protection.

However, the market power of the few airlines operating

popular leisure routes from the UK, and how that power

manifests itself to the detriment of consumers, poses a

serious threat to fair competition and choice for consumers.

Low cost airlines (‘LCA’) are using anti-competitive

behaviours to stop consumers booking through online

travel agents, harming consumers in the process.

ValueValue

5m pax | 22% share

PremiumPremium

5m pax | 5% share

Long haulLong haul

3m pax | 2% share

= 2.5x the audience

= 6x the revenue

opportunity

ABV

Booking

Browsing

Dreaming

Repeat bookingsVolume

Reminiscing

Holidaying

Anticipating

7.

Differentiate

proposition

2.

(Matchmakers)

Build your

own

6.

Enhance

customer

experience

App(s)

Tech

Platform

3.

(Fixers)

Service as

a product

5.

Optimise

supply

4.

(Perkers)

Holiday

experience

8.

Invest in

talent

1.

(Storytellers)

Hotel

storytelling

#### OTB growth strategy

Customer Proposition

1

Storytellers

2

Matchmakers

3

Fixers

4

Perkers

Strategic Enablers

5

Optimise Supply

6

Enhance customer experience

7

Differentiate proposition

8

Invest in talent

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202312

![]()

These increasingly sophisticated anti-competitive

behaviours include blocking OTA bookings, reducing

or removing seats to certain destinations, making them

completely unbookable by OTAs or consumers unless

booked directly with the airline; harming the consumer

experience with onerous verifications only applied to

bookings made with an OTA; and false and misleading

smear campaigns that cast doubt in the minds of consumers

about the validity and benefits of booking package holidays

with OTAs.

OTB published a White Paper on these where consumers

surveyed for the paper agreed. Nearly half believe that

LCAs treat their customers badly because they know that

they can get away with it and 84% say that they are worried

that a lack of regulation means airlines will be able to

charge more and provide worse service in the future.

We continue to challenge Ryanair on its anti-competitive

behaviour and withholding of refunds through ongoing

litigation. We recently successfully sued Ryanair for £2m of

outstanding flight refunds. This common-sense outcome

should not have taken a protracted and expensive legal

process to resolve.

Both OTAs and LCAs have called for regulatory intervention

and the CMA has the power to exercise a review of the

market to preserve competition and protect customers.

We continue to encourage the Government and Regulators

and other online travel business to ensure the CMA steps in

to take action to protect holidays for everyone.

The CAA is consulting on reform of the ATOL scheme

including the assessment of funding arrangements and the

protection of customer money. The consultation process is

still ongoing, but will be delayed, We expect to hear further

feedback from the CAA in FY24.

#### Current trading and outlook

Our FY23 growth has continued into the new financial year

with YTD TTV as at 2 Dec +26%

Our forward book is at record levels and Group winter ‘23

YTD TTV is +34%.

We approach our key booking period in Q2 with significant

momentum.

Our platform and proposition are stronger than ever and we

are taking share in adjacent markets.

Current trends and strategy give us confidence that summer

‘24 will be significantly ahead of summer ’23.

Reinstatement of dividend from FY24 reflecting the Group’s

continuing cash generative position and in line with its

capital allocation framework

Shaun Morton

Chief Executive Officer

4 December 2023

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 13

STRATEGIC REPORT

![]()

1. Market growth

and OTB

market share

opportunity

2.   Grow  bookings

and increase

LTV

3. Grow revenue

4.   Increase

EBITDA and

Free Cash

Flow

Market growth:

Ex-UK total Package

market +9% CAGR (£’m)

FY23E–FY27E

OTB addressable market opportunity:

Invest in perks

and proposition

Higher ABV

Value market growth. Premium

and Long-Haul expansion

Value:

5m pax

OTB:

22% share

Premium:

5m pax

OTB:

5% share

Long Haul:

3m pax

OTB:

2% share

Lower CPAs

1.   Storytelling

(Increase

Sessions)

3.   Fixing

(NPS)

Lower costs

to serve

Efficient use

of perks

2.   Matchmaking

(Increase

Conversion)

4.   Perking

(NPS)

Well

invested

cost base

Operational

leverage

#### Business model

NPS: Net promoter scoreLTV: Customer lifetime valueABV: Average booking valueFCF: Free cash flowCPAs: Costs per acquisition

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202314

![]()

1

The prior year comparatives have been adjusted to exclude the performance of the discontinued International segment

2

A full explanation of all adjusted performance measures is included in the glossary

#### Financial KPIs

OTB statutory revenue

1

OTB marketing spend % statutory revenue

1

OTB adjusted EBITDA

1,2

OTB statutory revenue after marketing costs

1

OTB adjusted EBITDA as a % of

adjusted revenue

1,2

£120

£100

£80

£60

£40

£20

£0

2020

2021

2022 20232019

£83.3

£15.9

£13.0

£87.1

£106.1

£m

£100

£80

£60

£40

£20

£0

-20

2020

2021

2022 20232019

£48.1

-£7.0

£1.4

£48.2

£65.4

£m

160%

140%

120%

100%

80%

60%

40%

20%

0%

2020

2021

2022 20232019

42%

144%

90%

45%

38%

£45

£40

£35

£30

£25

£20

£15

£10

£5

£0

£m

Total marketing spend (£m) Total spend as % of Stat Revenue

£45

£40

£35

£30

£25

£20

£15

£10

£5

£0

-£5

-£10

2020

2021

2022 20232019

43%

21%

-28%

25%

30%

£m

50%

40%

30%

20%

10%

0%

-10%

-20%

-30%

-40%

OTB EBITDA EBITDA % Revenue

2020

2021

2022 20232019

£38.9

£10.6

(£6.1)

£22.1

£32.1

£m

£45

£40

£35

£30

£25

£20

£15

£10

£5

£0

-£5

-£10

#### Key performance indicators

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 15

STRATEGIC REPORT

![]()

£100

£80

£60

£40

£20

£0

2020

2021

2022 20232019

£59.8

£49.3

£33.4

£m

£86.7

£86.7

1

Group Total Transaction Value (“TTV”) is a non GAAP measure representing the cumulative total transaction value of sales booked each month before

cancellations and adjustments

2

Group Long haul TTV is a non-GAAP measure representing the cumulative total transaction value of sales booked each month before cancellations and

adjustments for long haul holidays across the Group

3

B2B TTV is a non-GAAP measure representing the cumulative total transaction value of sales booked each month before cancellations and adjustments for

the CCH and CPH segments

4

Group passenger numbers is defined as the number of passengers booked in the year

5

A full explanation of all adjusted performance measures is included in the glossary

6

The prior year comparatives have been adjusted to exclude the performance of the discontinued International segment

Group Long-Haul TTV

2,6

Group passenger numbers (booked)

4,6

B2B TTV

3,6

Group adjusted profit before tax

5,6

£90

£80

£70

£60

£50

£40

£30

£20

£10

£0

2020

2021

2022 20232019

£14.9

£20.1

£18.2

£53.5

£82.1

£m

2.0

1.5

1.0

0.5

0

2020

2021

2022 20232019

1.6

1.0

0.4

1.4

1.6

m

£40

£30

£20

£10

£0

-£10

-£20

2020

2021

2022 20232019

£35.2

£1.0

(£18.1)

£14.2

£23.6

£m

Group adjusted revenue

5,6

£180

£160

£140

£120

£100

£80

£60

£40

£20

£0

2020

2021

2022 20232019

£146.1

£70.9

£30.5

£143.6

£171.0

£m

#### Financial KPIs

#### Key performance indicators continued

Group TTV

1,6

£1200

£1000

£800

£600

£400

£200

£0

2020

2021

2022 20232019

£731.4

£497.6

£237.5

£m

£849.4

£1,070.4

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202316

![]()

1

The prior year comparatives have been adjusted to exclude the performance of the discontinued International segment

2

The Group acts as an Agent across the OTB and CPH segments. As an agent, revenue is accounted on a ‘booked’ rather than ‘travelled’ basis

3

CCH segment, as a principal, revenue is accounted on a ‘travelled’ basis and reported on a gross basis

Group profit before tax

1

£30

£20

£10

£0

-£10

-£20

-£30

-£40

-£50

2020

2021

2022 20232019

£20.0

(£45.7)

(£36.3)

£2.2

£12.9

£m

Group Revenue

1

Group Revenue as a Principal

1,3

Group Revenue as an Agent

1,2

2020

2021

2022 20232019

£139.0

£33.6

£21.2

£143.4

£170.2

£m

£180

£160

£140

£120

£100

£80

£60

£40

£20

£0

£120

£100

£80

£60

£40

£20

£0

2020

2021

2022 20232019

£84.0

£16.7

£14.7

£92.9

£112.1

£m

£60

£50

£40

£30

£20

£10

£0

2020

2021

2022 20232019

£55.0

£16.9

£6.5

£50.5

£58.1

£m

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 17

STRATEGIC REPORT

![]()

#### Non-financial KPIs

Directly contracted hotel supply Voluntary employee turnover

100%

80%

60%

40%

20%

0%

2020

2021

2022 20232019

70%

85%

90%

89%

91%

30%

25%

20%

15%

10%

5%

0%

2020

2021

2022 20232019

21%

19%

20%

25%

22.3%

Description

Tracking % total of hotel supply via direct contracts

(as opposed to supply sourced through third-party).

Performance

The proportion of directly contracted hotel product has

remained at similar levels to prior years (FY21 90%, FY22

89%). Direct contracting enables the group to build close

relationships with key hotel partners enabling access to

preferential rates, exclusive terms and ring-fenced capacity

which in turn deliver tour operator scale booking levels.

Close working relationships with hoteliers underpins our

ability to identify and resolve problems and quickly deal

with operational issues. In FY23 we were able to leverage

supplier relationships to minimise disruption to customers in

Rhodes during the wildfires.

Description

Voluntary turnover tracks the number of employees who

have left of their own volition and provides a measure of

our ability to retain employees.

Performance

Voluntary turnover decreased this year to 22.3% (FY22:

25%). However, some parts of our business have higher

turnover than others, particularly the contact centre. This

isn’t something unique to On the Beach Group, employee

turnover in the call centre industry is typically higher than

the national average. There continues to also be real

competition for tech talent which is another area of the

business where we’ve seen a higher level of voluntary

turnover. This year we’ve also made changes to our

Organisation Design which can be unsettling for employees.

Key to our long-term success is having the right people

with the right skills in the right roles, across all areas of the

Group, in FY24, our focus will be supporting employees

within this new structure and ensuring they can reach their

potential and contribute to the high performance of the

Group. Alongside this, we’ll continue to foster an inclusive

and open culture, continue to develop meaningful benefits

for all, provide market competitive wages and continue

making On the Beach a brilliant place to work. For more

detail, refer to the “Here for People” section on page 59.

Link to Strategy

1

2

3

4

5

6

7

Link to Strategy

3

8



#### Key performance indicators continued

Customer Proposition Strategic Enablers

Storytellers Optimise Supply

Matchmakers Enhance customer experience

Fixers Differentiate proposition

Perkers Invest in talent

1

5

2

6

3

7

4

8

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202318

![]()

Employee engagement Brand traffic share %

Description

Overall employee engagement score from the employee

engagement survey (administered by Hive; a third party).

Performance

In October 2023 we carried out our annual Hive

engagement survey and achieved an engagement score

of 7.6 out of 10 (8.1: 2022). Although we always strive to

improve our position, we feel that this is a very positive

outcome considering the amount of change that has

happened throughout the Group this year, including

making changes to our Organisation Design to set us up

to successfully drive high performance and delivery of our

FY24 strategy. This is a testament to the continued focus

and investment in culture and our people.

Description

Data shows the percentage share of sessions that

have come from brand and non-brand channels.

Performance

FY23 saw a record level of sessions (90.5m) to

onthebeach.co.uk. That brand traffic as a % of total

is in line with pre-Covid levels while overall OTB saw

+7% growth in sessions demonstrates a successful return

on the continued investment in building brand awareness

and consideration. This is all in the context of a more

competitive market, with more package holidays brands

in market competing for share of customers’ attention.

Link to Strategy

3

6

8

Link to Strategy

1

2

3

4

6

7

10

8

6

4

2

0

2020

2021

2022 20232019

7.2

7.2

8.1

8.1

7.6

Score (out of 10)

100

90

80

70

60

50

40

30

20

10

0

2020

2021

2022 20232019

28.1

15.8

21.2

29.6

51.0

5.3

40.5

56.0

60.9

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

17.8

Sessions (millions)

brand share

Non-Brand Sessions Brand Sessions Brand Share

71%

67%

77%

72%

67%

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 19

STRATEGIC REPORT

![]()

#### Non-financial KPIs

Spontaneous brand awareness Brand Consideration - Top 3 Choice

Description

Chart shows the % of people who name On the Beach,

without a list or prompt, when asked to think of a beach

holiday company.

Performance

The increase seen in FY22 and FY23 shows the success

and effectiveness of the investment in brand building

activity. Maintaining levels from FY22 to FY23 is a positive

given a more competitive market, with more competition

for share of voice against the backdrop of record levels of

inflation in advertising costs.

Description

Chart shows the % of people who consider On the Beach

as one of their top three choices when booking a package

holiday. This is directly linked to purchase intent.

Performance

YoY growth shows the positive impact of the investment in

brand and Perks, giving more people a motivating reason to

choose On the Beach over the category competitors.

Link to Strategy

1

2

3

4

6

7

Link to Strategy

1

2

3

4

6

7

30%

25%

20%

15%

10%

5%

0%

2021

2022

2023

16%

25%

25%

35%

30%

25%

20%

15%

10%

5%

0%

2021

2022

2023

22%

27%

30%

#### Key performance indicators continued

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202320

![]()

Net promoter score

Description

Index that measures willingness of customers to recommend the Company’s

services to others. It gauges a customer’s overall satisfaction and provides us

with insight into our customers’ views.

Performance

This year we further optimised our post-book customer experience,

streamlining our comms, soft launching excursions and rolling out our app

to more users. Now in our second year of perks, free lounge and fast track

continues to grow customer satisfaction, increasing our % of promoters.

For existing customers, we launched our VIB (“Very Important Beachers”)

programme, delivering early and extended access to perks, alongside

exclusive pre-holiday content.

We improved our issues management processes, with faster resolution time

for customers facing crisis, which put us in good stead for the various events

across the year (Turkey earthquake, Morocco earthquake, Rhodes wildfires,

ATC issues). We also reduced the volume of customers needing to contact us

through various self-serve initiatives, including change payment dates, adding

in flight extras, and launching new in-resort support within the app. This

complimented with the launch of live chat has helped us improve customer

service experience, reducing handling time for those customers who still need

to contact us. We put a particular focus on Ryanair customers, supporting

them through the third-party verification process.

Link to Strategy

1

2

3

4

6

7

60

50

40

30

20

10

0

2018

2019

2022 20232017

54

55

59

47

50

£m

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 21

STRATEGIC REPORT

![]()

On the Beach has a proud history in disrupting the market,

giving consumers easier access to the best value, ATOL

protected holidays since its launch in 2004. I’m delighted

to report that this year, we have continued to challenge the

status quo in our sector, by both better understanding - and

meeting - the needs of even more UK beach holidaymakers

than ever before.

Despite the economic downturn, we have seen the majority

of consumers protect - not sacrifice - their holiday, a trend

that our research shows will continue into 2024, with people

undertaking a reallocation of wallet, prioritising experiences

and holidays in particular.

Our specialism in beach means that we totally ‘get’ what

a beach holiday means to our customers: quite simply,

it's their best and most important week of their year. With

that in mind, we have worked hard to identify how we can

deliver for our customers both rationally and emotionally,

and our business is united in our shared vision to make our

customers’ ‘jollies even jollier’.

Our ‘Perkers’ strategy is increasing our top 3 consideration,

bookings and repeat purchase from a broader customer

base, with strong growth across all measures exhibited in

both the value and premium 5\* and long-haul expansion

areas. At a time when most consumers are more cost

conscious than the recent past, the tangible differentiation

and unique value equation delivered by our perk

proposition (free fast-track for all customers booking

summer holidays in peak, and free airport lounge for 4 &

5\* customers), is resulting in simultaneously growing our

topline revenue in the short-term and improving our brand

health for short and long-term booking gains.

We have seen some changes in consumer behaviour

continue post Covid, with more customers getting in touch

with us between booking and going on their holiday.

As a result, we have accelerated our work as ‘Fixers’,

developing our tech and automation to give customers

instant peace of mind about their holiday when they need it.

Development of our app is making it easier for customers

to manage their holiday admin, and just as important, start

to get really excited about the unique holiday experience

ahead of them (‘just 4 more sleeps!’), and we are

encouraged by early wins in creating ‘stickier’ customers

engaging with us more often.

2023 saw the soft launch of our VIB (“Very Important

Beachers”) activity, to keep engaged with customers post

holiday. After a successful pilot, we will be building out the

programme into 2024, with exclusive content, offers and

holidays to actively increase the loyalty of our customer

base and in turn, their Lifetime Value.

Staying true to our roots, we take seriously our purpose to

challenge the status quo in the market to ensure the holiday

sector meets the changing needs of today’s consumer.

In support of our high-court competition case against

Ryanair we undertook significant proprietary research with

holidaymakers generally and our customers specifically to

understand how the considerable market power of low-cost

carriers was affecting them. The findings show consumer

support for our position that regulation is no longer fit for

purpose and that an urgent review by the CMA is essential.

We have published a white paper to lobby Regulators and

Government to take action to protect the consumers in our

sector which we care so very passionately about.

We are really pleased with our NPS scores, particularly

given the changing make-up of our customer base, and

thrilled that 79% of our customers score us 8, 9 or 10 out of

10 on a scale on their likelihood to recommend us to their

family and friends. We look forward to doing even better for

our customers in the year ahead.

Zoe Harris

Chief Marketing Officer

4 December 2023

## Chief Marketing Chief Marketing

## Officer ReportOfficer Report

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202322

![]()

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 23

STRATEGIC REPORT

![]()

## Chief Financial Chief Financial

## Officer ReportOfficer Report

The Group’s financial performance for the year ended 30 September 2023 (“FY23”) is reported in accordance with

UK-adopted international accounting standards and applicable law.

The Group organised its operations during the year into four principal financial reporting segments, being OTB

(onthebeach.co.uk and sunshine.co.uk), International (ebeach.se, ebeach.no and ebeach.dk), CCH (Classic Collection

Holidays) and CPH (Classic Package Holidays). As of 30 September 2023 the International segment was discontinued

as explained later in this report. Prior periods have been restated accordingly.

The Group acts as agent across the OTB, International and CPH segments as it is not the primary party responsible for

providing the components that make up the customers’ booking. As a result, revenue is accounted for on a booked rather

than travelled basis.

For the CCH segment, revenue is accounted for on a travelled basis, as principal, and is therefore reported on a gross basis.

#### Group overview

2023 2022

Adjusted GAAP Adjusted  GAAP

7

Group TTV

2

1,070.4  – 849.4  –

Group revenue 170.2 143.4

Revenue as Agent

3

112.1    92.9

Revenue as Principal

4

58.1    50.5

Group gross profit   114.0    94.9

Gross profit as Agent 106.4    89.1

Gross profit as Principal   7.6 5.8

Group profit before tax

5

23.6  12.9  14.2  2.2

Basic earnings per share

6

11.6p 6.4p 6.4p 1.0p

1

Adjusted measures are non-GAAP measures, a full explanation of the adjustments is included in the glossary. The prior period is restated for the effects of

the discontinued operations.

2

Group Total Transaction Value (‘TTV’) is a non-GAAP measure representing the cumulative total transaction value of sales booked each month before

cancellations and amendments.

3

As an agent, revenue is accounted on a ‘booked’ rather than ‘travelled’ basis (unlike tour operators and airlines) and the Group is reporting bookings taken

between 1 October 2022 and 30 September 2023. Adjusted revenue is revenue before exceptional items of £nil (2022: £1.0m) and fair value losses on

forward currency contracts of £0.8m (2022: gains of £0.8m).

4

As a principal, revenue is accounted on a ‘travelled’ basis and reported on a gross basis and the Group is reporting bookings which departed between

1 October 2022 and 30 September 2023.

5

Group adjusted profit before tax excludes amortisation of acquired intangibles of £5.2m (2022: £5.5m), share-based payments cost of £1.2m (2022: £4.7m)

fair value losses on forward currency contracts of £0.8m (2022: gains of £0.8m) and exceptional items of £3.5m (2022: £2.6m). A full explanation of the

adjustments is included in the glossary.

6

Adjusted earnings per share is Group adjusted profit after tax for continuing operations divided by the average number of shares in issue during the period.

Earnings per share is Group profit after tax for continuing operations divided by the average number of shares in issue during the period.

7

The prior period is restated for the effects of the discontinued operations.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202324

![]()

#### Overview of the year

•  Revenue of £170.2m was £26.8m (18.7%) higher than FY22:

− The Group delivered record TTV and Revenue in the year, as the market returned to a more normal pattern after a

number of years of disruption.

− There was strong demand for holidays across its core addressable market and strategic expansion areas, with

growth across both passenger numbers and ABVs.

− Summer 23 performance was especially pleasing, with passenger numbers for those holidays departing between

May and October up 13% on the prior year.

−  The Group continues to focus on improving the operational efficiency of its cost base, with marketing costs reducing

as a % of revenue vs the prior year, and admin expenses as a % of revenue in line with the prior year.

•  Exceptional cancellations in the prior year relating to the impact of COVID-19 and supplier disruption have not repeated

in the current year, FY23: £nil, (FY22: £1.3m). Costs incurred in respect of wildfires and other similar events in the year

have been included in the underlying result.

•  Adjusted profit before tax was £23.6m (FY22: £14.2m) reflecting strong revenue growth in the OTB segment along with a

reduction in marketing spend as a % of revenue. Statutory profit before tax of £12.9m (FY22: £2.2m).

#### Cash and liquidity

•  The Group remains in a very strong financial position with combined cash balances of £184.4m (2022: £133.9m):

− Group cash, excluding amounts held in trust, of £75.8m (30 September 2022: £64.5m).

− Customer prepayments held in a ring-fenced trust account of £108.6m (30 September 2022: £69.4m).

•  Net finance income in the year has increased to £2.6m (2022: finance cost of £0.5m) due to a £3.8m increase in bank

interest receivable.

•  The Group recently won a legal claim which it brought in October 2021 against Ryanair in respect of refunds owed by

Ryanair to the Group for flights that had been cancelled or had been subject to a major change where customers had

chosen a refund (the “Refunds Claim”), and the court awarded £2m to the Group, plus interest and costs. The Group

intends to pursue Ryanair for further sums due in similar circumstances which accrued after issue of the Refunds Claim.

Given the date of summary judgment was after the balance sheet date the proceeds of this action, along with costs

recovered, will be included within exceptional items in FY24.

•  The Group is currently awaiting the announcement of ATOL reforms. We understand that there has been further delay to

the announcement of proposed reforms which is now not expected until 2024, however the Group remains well placed

regardless of the outcome.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 25

STRATEGIC REPORT

![]()

#### OTB performance

2023

Adjusted

£m

2023

GAAP

£m

2022

Adjusted

£m

2022

GAAP

£m

TTV 983.8  – 762.7  –

Revenue   106.1  87.1

Gross profit 104.2 87.1

Online marketing costs (26.0) (27.0)

Offline marketing costs (14.6) (11.9)

Gross profit after marketing costs 63.6  48.2

Overheads (32.3) (25.9)

Depreciation and amortisation  (9.9) (6.7)

Exceptional operating costs  (3.3) (1.3)

Share-based payments (1.1) (4.7)

Amortisation of acquired intangibles  (4.2) (4.4)

Operating profit 22.2  12.8  15.4  5.2

EBITDA 32.1  26.9  22.1  16.3

1

Adjusted measures are non-GAAP measures, a full explanation of the adjustments is included in the glossary. The prior period is restated for the effects of

the discontinued operations.

Revenue has increased to £106.1m (FY22: £87.1m). This is as a result of a full year without any material impact from COVID-19,

along with continued success in our core market and our strategic focus areas. We have seen significant growth across both

premium and long-haul markets, and the increased ABV in these areas has contributed to an increased margin per booking

of £209 (2022: £192).

Average booking values have increased by 14% vs FY22 reflecting the continued growth in both long-haul and premium

holidays. This has resulted in an increase in TTV to £984m (FY22: £763m).

Revenue of £106.1m is stated net of a £5.1m investment in holiday perks for customers travelling with On The Beach. This has

been expanded in the year as part of our strategic pillar “Perkers” which has helped to drive revenue growth and repeat

booking rates. This has been achieved through the expansion of our free airport lounge and fast track offers across a wider

range of departure dates.

FY23 was supported by our largest ever offline marketing campaign. This saw a transfer of spend from our online marketing

activities into offline investment, with total marketing costs as a % of revenue having fallen versus the prior year. Total

marketing costs are now below our historic run rate of 40% of revenue.

2023

Adjusted

£m

2023

GAAP

£m

2022

Adjusted

£m

2022

GAAP

£m

Overheads % TTV 3.3% – 3.4% –

Overheads % revenue 30%

30%

Total marketing % revenue 38% 45%

1

Adjusted measures are non-GAAP measures, a full explanation of the adjustments is included in the glossary. The prior period is restated for the effects of

the discontinued operations.

Overheads as a % of revenue are consistent at 30% (FY22: 30%) with inflationary pressures in respect of wages and salaries

being offset by savings made elsewhere.

Adjusted EBITDA has increased to £32.1m (FY22 restated: 22.1m). A full explanation of adjusted measures are included in

the glossary.

#### Chief Financial Officer Report continued

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202326

![]()

#### Classic Collection Holidays segment performance

2023

Adjusted

£m

2023

GAAP

£m

2022

Adjusted

£m

2022

GAAP

£m

TTV 58.7  – 55.6  –

Revenue   58.1  50.5

Gross profit   7.6  5.8

Gross profit after marketing costs   5.8 4.8

Overheads (6.8) (5.2)

Depreciation and amortisation (0.3) (0.3)

Exceptional operating costs (0.2) –

Share-based payments (0.1) –

Amortisation of acquired intangibles (1.0) (1.1)

Operating loss (1.3) (2.6) (0.4) (1.8)

EBITDA  (1.0) (1.3) (0.1) (0.4)

1

Adjusted measures are non-GAAP measures, a full explanation of the adjustments is included in the glossary. The prior period is restated for the effects of

the discontinued operations.

As a principal (rather than an agent) Classic Collection accounts for revenue on a ‘travelled’ basis and reports revenue on a

gross basis. Both TTV and Revenue increased this year as consumer confidence in travel increased.

Revenue increased to £58.1m (FY22: £50.5m) and operating losses were £2.6m (FY22 £1.8m). Overheads increased by £1.6m

in part due to investment in headcount across sales and marketing teams to deliver on the strategic growth plan.

Sales on a booked, rather than travelled, basis were £58.7m (FY22: £55.6m). Long haul continued to perform well

representing 22% of total sales in the year and is expected to be a high growth area for the business in FY24.

#### Classic Package Holidays segment performance

2023

Adjusted

£m

2023

GAAP

£m

2022

Adjusted

£m

2022

GAAP

£m

TTV 28.0  – 31.1  –

Revenue   6.0 5.8

Gross profit 2.1  2.0

Gross profit after marketing costs 1.5  1.0

Overheads (1.4) (1.5)

Depreciation and amortisation – (0.2)

Operating profit / (loss) 0.1  0.1 (0.3) (0.7)

EBITDA  0.1  0.1  (0.1) (0.5)

1

Adjusted measures are non-GAAP measures, a full explanation of the adjustments is included in the glossary. The prior period is restated for the effects of

the discontinued operations.

CPH provides an online B2B platform that enables high street travel agents to sell dynamically packaged holidays to

their customers.

Revenue for the period was £6.0m (FY22: £5.8m), and the operating profit was £0.1m (FY22: operating loss of (£0.7m)). The

platform being increasingly used by online agents and home workers allowed for marketing cost control and a reduction

in spend from £1.0m to £0.6m. The focus continues to be on developing the proposition to ensure that we are serving the

trade and holidaymakers with market leading product at competitive prices.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 27

STRATEGIC REPORT

![]()

#### Exceptional Items

Exceptional items in the year amounted to £3.5m, being £2.0m of legal and professional fees and £1.5m of restructuring

costs. In the prior year exceptional operating costs totalled £1.3m, with £2.5m of legal and professional fess being partially

offset by the release of £1.2m of provisions. A further £1.3m of exceptional cancellation costs were incurred in the prior year.

Legal and professional fees principally related to ongoing litigation with Ryanair. Costs awarded following the successful

judgement in November 2023 relating to refunds have not yet been finally determined and therefore no recovery has

been included.

Restructuring costs relate to the consolidation of certain group functions between CCH and OTB in order to harmonise

processes and deliver operational synergies.

#### Financing

In December 2022, the Group refinanced its credit facilities with Lloyds Bank and NatWest and entered into a new facility for

£60m expiring in December 2025.

Details of the current facility limits and maturity dates are as follows:

Existing facilities £ Issued Expiry

Drawn

at 30

September

2023

RCF - Lloyds Bank £30m Dec 2022 Dec 2025 Nil

RCF - NatWest £30m Dec 2022 Dec 2025 Nil

Total facilities £60m

#### Share-based payments

The Group has a number of LTIP schemes in place which vest subject to continued employment and performance criteria.

In accordance with IFRS 2, the Group has recognised a non-cash charge of £1.2m (FY22: £4.7m).

The share-based payment charge represents a non-cash charge for the expected cost of shares vesting under the Group’s

Long-Term Incentive Plan. The change in the year is a result of a reduction in the number of awards in the year as well as the

change in expectations for non-market based performance conditions. Given the volatility and size of these charges they are

added back to provide comparability to prior periods.

#### Taxation

The Group tax charge of £2.3m represents an effective rate of 19% (FY22: 25%) which is lower than the standard UK rate of

25% (FY22: higher than the standard rate of 19%). An increase in the UK corporation rate from 19% to 25% (effective 1 April

2023) was substantively enacted on 24 May 2021.

#### Chief Financial Officer Report continued

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202328

![]()

#### Cash flow

FY23

£m

FY22

£m

Profit before tax from continuing operations 12.9  2.2

Loss before tax from discontinued operations (0.5) (0.1)

Depreciation and amortisation 15.3  12.8

Net finance (income) / costs (2.6) 0.5

Share based payments 1.2  4.7

Movement in working capital (4.1) 1.3

Corporation tax (0.2) 0.5

Cash generated from operating activities 22.0 21.9

Other cash flows

Capitalised development expenditure  (12.0) (10.6)

Capitalised intangible assets

–

(0.5)

Capital expenditure net of proceeds – (1.3)

Net finance income / (costs) 2.8  (0.3)

Payment of lease liabilities (1.5) (0.7)

Total net cash flows 11.3 8.5

Opening cash balance 64.5  56.0

Closing cash at bank 75.8  64.5

Closing trust balance

108.6  69.4

The cash flow profile of the Group is seasonal with approximately 50% of customers travelling in the period June to August

and therefore in a normal year the cash flows (excluding any cash held in the trust account) experience a trough prior to

June and a peak following this. As a result the available credit facilities are only utilized for a short period, in FY23 being

between January and June.

Net cash inflows were £11.3m (2022: £8.5m). This is due to increased profitability in the period, partially offset by working

capital investment to support the continuing growth of the business.

Not included in the Group’s cash position is £108.6m (FY22: £69.4m) of customer prepayments held in a trust account to be

released once the customer has travelled. The Civil Aviation Authority (“CAA”) is currently consulting on reform of the ATOL

scheme including the assessment of funding arrangements. The consultation process is still ongoing and we expect to hear

more in 2024.

The Group remains in a strong financial position with sufficient cash reserves to continue to invest in its continuing success.

#### Discontinued Operations

During the year, following a strategic review, the Board took the decision to close the International business which comprised

the standalone e-beach sites in Norway and Sweden. Since launch in 2015, the intended growth of this segment has been

restricted by a number of factors including COVID-19, the failure of a number of local airlines such as Norwegian, Primera and

Ving and the infrequent scheduling of other low-cost carriers. The Board remain confident that the core proposition is scaleable

across additional geographic markets.

During the year the International segment contributed revenue of £0.9m and an operating loss of £0.5m.

#### Capital Allocation

The Board has considered and approved a revised capital allocation policy for the Group. The primary objective is to invest

in organic growth whilst maintaining capital discipline. The Board has signalled its intention to re-introduce a dividend for

FY24 given the return to normal market conditions and a sustainable cash generative business model.

#### Dividend

The Board is not recommending a final dividend in respect of FY23.

Jon Wormald

Chief Financial Officer

4 December 2023

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 29

STRATEGIC REPORT

![]()

#### Risk management

Risk is an inherent part of our activities and it is imperative

that sound risk management is embraced across the whole

Group. Effective risk management allows us to identify,

monitor and mitigate risks in line with our risk appetite so

that the Group can deliver on its strategic objectives and

ensure long-term sustainable growth.

#### Risk management governance

#### structure

Risk management at On the Beach is a shared responsibility

across the business. The governance structure to report

and escalate risk is shown below:

Board

Executive

Risk Committee

Executive

Team

Risk owners

(Heads of department)

All sta

Audit Committee

•  Board: The Board has overall responsibility for risk

oversight and maintaining a robust risk management and

internal control system. The Board determines the extent

of risk the Company is willing to take in order to achieve

its strategic objectives and which risks pose the greatest

threats and opportunities, having regard to the internal

and external environments in which we operate. The

Board, in conjunction with the Executive Team, retains

ultimate responsibility for identifying and managing risk

within the business.

•  Audit Committee: Assists the Board in fulfilling their

risk oversight and management duties by providing a

particular focus on escalated risk and the associated

risk management processes. The Audit Committee

keeps under review the adequacy and effectiveness of

the internal financial controls, internal controls, and risk

management system.

•  Executive Team: Owners of the risk management

process who are responsible for embedding risk

management throughout our business. Each quarter, the

top risks within each business area from the operational

(departmental) risk registers are considered for

escalation into the principal risk register.

•  Executive Risk Committee (‘ERC’): Dedicated to the

oversight and governance of risk. Membership includes

the Internal Control and Risk Manager and various

Executive Team members. The ERC monitors the risk

registers in place and in use across the Group such that

all areas and activities within the Group are covered, as

well as ensuring timely identification and appropriate

escalation of risk. The ERC provides quarterly updates

to the Audit Committee over the effectiveness of risk

management.

•  Risk owners: Are usually Heads of Departments and

have responsibility for ensuring there is an established

process for the identification, assessment and

management of risks associated within their specific

functions and department.

•  All staff: Risk management is an integral component of

the entire Group’s activities; consequently, it requires

input from all personnel. Risk may arise and be identified

from several sources not limited to occurrences,

events, incidents, or potential incidents. It is therefore

the expectation that all channels with a potential for

identifying risk, are considered for potential inclusion

into relevant risk register(s).

#### Risk appetite

The Group’s risk appetite, set by the Board, sets out

how we balance risk and opportunity in pursuit of our

strategic objectives and establishes clear parameters in

which departments and the Executive Team can work

and succeed. Our risk appetite statements have been

developed in relation to each category of risk and are

aligned to our strategic objectives. The statements are used

to guide decision making as to whether a risk is within risk

appetite or not and is recorded in the principal risk register

for each risk.

#### Risk management methodology

The following risk management process is applied when

identifying risks that could impact the business:











Risk

Identiﬁcation

Risk

Assessment

Risk

Control

Monitor and

Review

Report and

Escalate

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202330

![]()

Risk Identification

The process for identifying risks is forward-looking to ensure

emerging risks are identified, considering what could occur

in the next 12–24 months. Risk assessments are conducted

in relation to everyday operational (departmental) activities,

especially when there is a change in working practice or the

environment. These are regularly reviewed for frame, scope,

appropriateness, and completeness.

Risk Assessment

Once the risk has been identified and described, risk

assessment is conducted. This involves assigning each risk

a standard rating which determines what mitigation actions

(if any) need to be considered and implemented.

The risk register is in place to capture risks that impact

on the achievement of the operational plan, business

objectives and key deliverables.

Risk Evaluation and Control

The objective of risk evaluation is to understand the

operating levels of the identified risks. It provides an

opportunity to separate the minor acceptable risks from

the more significant risks or recurring risks. It includes the

comparison from the risk analysis with the established risk

criteria to determine action to mitigate the identified risks.

Once the risk has been identified, assessed, scored,

and rated, the next stage is to decide and document an

appropriate response to the risk. The response describes

how the desired risk score is to be achieved. In general,

there are four potential responses to address a risk once

it has been identified and assessed – commonly known as

the 4 Ts: Tolerate, Treat, Transfer or Terminate:

•  Tolerate: The risk may be considered tolerable without

the need for further mitigating action. If the decision is to

tolerate the risk; in effect, the risk is deemed acceptable

but monitored closely. Consideration is given to develop

and agree contingency arrangements for managing the

consequences if the risk is realised.

•  Treat (mitigate): It permits the Group to continue with

the activity giving rise to the risk while taking mitigating

action to reduce the risk to an acceptable level i.e.,

as low as reasonably practicable. In general, action

plans reduce the risk to the likelihood of occurrence,

incorporate more methods or more sensitive methods

of detection or reduce the consequence / impact where

possible. It is important to ensure that mitigating actions

are proportionate to the identified risk and provide

reasonable assurance that the risk is reduced to an

acceptable level. Action plans are documented on the

risk assessment form, have a nominated owner and

progress monitored by the appropriate risk forum.

•  Transfer: Risks may be transferred for example by

conventional insurance or by sub-contracting a third

party to take the risk. This option is particularly suited to

mitigating financial risks or risks to assets.

•  Terminate: The only response to some risks is to

terminate the activity giving rise to the risk or by

doing things differently.

Monitor and Review

The final stage in the risk management process is to

monitor and review the risk objectives and their respective

gradings on a basis that is commensurate with ensuring

prompt assessment and reassessment of timescales,

thereby ensuring appropriate visibility, control, and

safe management.

A risk register is a risk management tool that provides a

comprehensive and dynamic understanding of a Group’s

risk profile. Effectively used, a risk register not only drives

risk management but informs decision-making processes.

Reporting

This year we continued the implementation of our new

enterprise risk management system. The new system is in

place to manage risk, allowing risk owners to devote their

time to investigating, managing, and reporting on their risks

in a coordinated manner. The automated reports generated

from this system inform the ERC’s ongoing risk discussions

and actions.

#### Principal risks and uncertainties

The Directors have carried out a robust assessment of

the principal risks and uncertainties facing the Company,

including any emerging risks, and those which could

threaten its business model, growth, future performance,

solvency or liquidity. The principal risks and uncertainties

identified are detailed below. This is not exhaustive, and

additional risks and uncertainties may prove to have a

material effect on the Group.

As part of enhancing our risk management framework, we

reviewed and revised the structure of the principal risk

register. The majority of the risk categories remain the same

but in some cases they have been renamed or consolidated

with other risks.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 31

STRATEGIC REPORT

![]()

Link to strategy

For each risk highlighted, we have specified the strategic pillars and enablers (as outlined in the Strategy section of this

report on page 12) that these risks impact.

These are:

Customer Proposition Strategic Enablers

Storytellers Optimise Supply

Matchmakers Enhance customer experience

Fixers Differentiate proposition

Perkers Invest in talent

1 5

2 6

3 7

4 8

#### Risk management continued

#### Emerging risks

Emerging risks and horizon scanning are integrated as part

of our risk management processes. We class emerging risks

as newly developing or changing risks where the extent

and implications are not fully understood but they may have

a material impact on the Group. They may develop into

principal risks or may not arise at all.

The ERC and Executive Team are primarily responsible for

identifying and assessing emerging risks. These are then

monitored on an ongoing basis and reviewed alongside

existing risks.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202332

![]()

1.Major airline failure

Link to strategy

3

4

5

6

7

Direction of travel

Risk and impact

•  The collapse of a major airline could have a material

adverse effect on the Group’s business in terms of

business disruption, availability of travel products and

customer demand.

•   In the event of a major airline failure, the Group must

replace the customer’s flight arrangements, or refund

the customer in full for the holiday, with no ability to

claim back the costs from the failed airline or any bond

or effective insurance or the ATOL scheme/CAA (which

protects consumers, not package organisers). This

leads to loss of margin on cancelled bookings, and

incremental costs to arrange alternative flights.

•  The Group must refund customers within 14 days

of cancellation, but it may take some weeks to

recover monies via chargeback claim, creating a

cash flow impact.

Key controls and mitigating factors

•  The Group has detailed and well-rehearsed plans in

place to deal with a major airline failure, having dealt

with a number of airline failures, including Monarch and

Thomas Cook failures.

•  The Group has a working capital facility in place

to ensure it has sufficient funds to refund/replace

customer bookings. The Group pays for most flights

using credit/debit cards which include chargeback

rights, which enable the Group to recover the cost.

Change in the year

Whilst the cost of living crisis may impact some airlines,

particularly given the demographic of low cost carriers, we

do not believe this materially increases the chance of their

failure. Overall, we believe there is a reduced risk of major

airline failure compared to prior years.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 33

STRATEGIC REPORT

![]()

#### Risk management continued

2.Flight supply

Link to strategy

2

3

4

5

6

7

Direction of travel

Risk and impact

•  A lack of flight supply/capacity impacts the Group’s

ability to fulfil consumer demand for holidays.

•  For a number of low-cost airlines, the Group does

not have agreements in place and instead acts as

the customer’s agent. Certain airlines may not wish

to accept bookings from the Group’s customers and

might seek to impede the Group’s access to flight data

and bookability via technological or other means.

•  Certain airlines seek to charge customers more for

choosing to book through a travel agent. This could

make the Group’s offering less extensive or more

expensive which could have a material adverse effect

on the Group.

•  The Group is one of several online travel agents

involved in litigation with Ryanair in connection with

Ryanair’s efforts to prevent OTAs from booking and

selling its flights. The legal process is ongoing. Other

airlines could seek to emulate Ryanair’s claim against

OTAs. Litigation is unpredictable and if Ryanair were to

prevail, this could have a material impact on the Group’s

business.

•  In order to mitigate flight supply risk, the Group may

take allocations of seats on certain key routes, which

may involve some limited risk. If the Group cannot sell

the seats profitably or the programme is cancelled, this

could lead to material costs for the Group.

Key controls and mitigating factors

•  The Group is successfully building relationships

with a wider range of airlines, including preferential

commercial terms and rates.

•  The Group’s proprietary technology is industry leading

and enables it to ensure that its operations are robust.

•  Where allocations of flight seats are taken, this will be

on routes where there is strong demand, and the Group

will seek to build flexibility into the contract to enable

cancellation when demand is lower than expected.

•  We have expert external legal advisers for any

potential disputes with airlines which seek to prevent

the Group booking seats for its customers. On the

Beach has commenced legal action against Ryanair

to prevent it from, amongst other things, blocking the

Group’s bookings and degrading the experience for its

customers. Those proceedings are ongoing.

•  We are engaging with the Government and regulators

on the market power of airlines and the changes we

believe that are required to secure a healthy and

competitive market that protects the interests of

consumers.

Change in the year

Overall there is no significant change in flight supply risk

from last year.

3.Recoverability of airline refunds

Link to strategy

3

6

Direction of travel

Risk and impact

•  Where a customer’s holiday is cancelled, the group

provides a full cash refund within 14 days as required

under the Package Travel Regulations (‘PTRs’). Where a

flight is cancelled, airlines have an obligation to refund

the cost of cancelled flights. Some airlines take months

to refund, put obstacles in the way of claiming these

monies, or refuse outright to do so.

Key controls and mitigating factors

•  We pay airlines on virtual cards which means we have

chargeback rights to recover the sums for cancelled

flights if these are not paid voluntarily.

•  The Group recently won a legal claim against Ryanair

for refunds due on cancelled flights. The court

confirmed the right of refund under Regulation 29 of

the Package Travel Regulations and under the law of

unjust enrichment, which provides a clear precedent

for future claims. The recovery of refunds from airlines

is a specific topic on which the Government is seeking

input as part of its consultations on the Package Travel

Regulations and the Group is advocating for a clearer

recovery mechanism to avoid litigation in the future.

Change in the year

Overall, due to the victory in the refunds case, regulatory

attention in this area and generally less disruption, there is

a reduction in risk from last year.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202334

![]()

4.Data and security

Link to strategy

3

6

Direction of travel

Risk and impact

•  A major security breach, whether stemming from

human error, deliberate action or a technology failure,

could lead to unauthorised access to or misuse

of our technology, customer data, employee data,

commercially sensitive information and disruption

to core business operations, which could result

in significant financial loss, significant fines and

reputational damage.

Key controls and mitigating factors

•  Security policies, processes and technology are

baselined against recognised standards such as NIST

800-53 and PCI-DSS.

•  A dedicated secure and PCI-DSS compliant card

holder environment is maintained to protect customer

payments. This is backed by a 24/7 Managed Security

Service provided by our Information Security partner.

•  Investment in cyber security has significantly increased

with a dedicated Information Security function in place

overseeing regular security training for all employees.

•  Cyber Security Governance Committee established with

empowered representation from all departments within

the Group.

•  Cyber insurance is in place.

Change in the year

The data security risk environment continues to evolve

including in respect of artificial intelligence and we have

continued to strengthen our controls in response.

5.Innovation, transformation and scalability

Link to strategy

1

2

3

4

5

6

7

8

Direction of travel

Risk and impact

•  The Group operates in a fast-moving environment. In

order to meet our strategic objectives, our technology

platforms must be agile and scalable. If we cannot

keep up with growing demand and/or do not innovate

or adapt our technologies or fail to adapt to changing

customer attitudes/needs, then this will impact growth

and the service we can offer to our customers.

•  The Group invests in a number of technology systems/

transformational projects as part of its strategy. Failure

to execute transformational projects successfully could

reduce the Group’s operational efficiency, erode the

Group’s market leadership position and have a negative

impact on financial performance.

Key controls and mitigating factors

•  Innovation is led by our Chief Product & Technology

Officer (‘CPTO’) and is a priority for the whole

Executive Team. The CPTO continues to cultivate a

high-performing product organisation – championing

customer centricity and utilising data to drive business

outcomes. The overarching objective is to establish

the best (web and mobile) user experience, foster

innovation, and continuously enhance product offering.

In order to achieve this goal, we will need a strong

product team and we continue to invest heavily in

this area.

•  We have established an architecture review board

(‘ARB’) during the year. The ARB ensures product

initiatives align with our strategy and objectives and

makes investment decisions with scalability and

innovation in mind.

•  We have migrated to AWS in the year which provides

a greater degree of resilience and ability to scale our

operations.

Change in the year

The investments and changes we have made during the year

as outlined above have contributed to a reduction in risk.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 35

STRATEGIC REPORT

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#### Risk management continued

6.Disruption to operations

Link to strategy

3

4

5

6

Direction of travel

Risk and impact

Customer operations

•  As a travel business, the Group is exposed to the risk of

disruption to its operations caused by a wide range of

unpredictable domestic and international events.

•  As a package organiser under the Package Travel

Regulations, we have number of legal obligations

where there is a major change or disruption to a

customer’s holiday.

Business operations

•  Like all businesses, the Group is exposed to a range of

business continuity risks that may disrupt its operations.

These risks can emerge for a number of reasons and

can disrupt business operations. These can range from

local incidents to global events.

Key controls and mitigating factors

•  In the travel industry, there are frequent disruptions

to customer operations. We therefore have

comprehensive customer incident management

processes in place to identify and respond to such

incidents. These plans are regularly tested and updated

following customer disruption, which this year included

the Rhodes wildfires and Air Traffic Control disruption.

•  Our business continuity and disaster recovery plans

are regularly reviewed and updated to ensure their

continued effectiveness. The inclusion of cyber

insurance provides an additional layer of protection,

enabling us to combat the effects of a cyber-attack

and further mitigate this risk. Through these measures,

we are dedicated to safeguarding the stability and

resilience of our business operations.

Change in the year

Overall, the risk level remains unchanged.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202336

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7.People

Link to strategy

3

6

8

Direction of travel

Risk and impact

•  Our employees are a key asset and it is critical that

we are attracting and retaining the right talent. We

need an engaged and motivated workforce, with the

right people in the right places throughout all levels of

the business in order to innovate, share best practice

and move the Group forward. Failure to do so may

negatively impact our ability to deliver on performance

targets and strategic priorities. The North West, where

the Group’s HQ is located, is an area where there is a

particularly high degree of competition for talent.

•  The Group relies on key personnel and if those key

personnel were unable to carry out their role, this could

have a material effect on the Group’s business.

Key controls and mitigating factors

•  We provide an excellent working environment for our

employees, and have a very positive, informal and open

culture, which contributes to our ability to recruit and

retain staff. Our Glassdoor rating based on anonymous

reviews is 3.7 out of 5. Our employee engagement

score is 7.6 out of 10.

•  We are constantly reviewing our remuneration tools

to recruit and retain employees, including base salary,

bonus and share schemes and enhanced policies.

Change in the year

The competition for talent continues to be a challenge.

The recent cost of living crisis could expose us to the risk

of heightened costs and we will keep this under review.

Overall, risk level remains the same.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 37

STRATEGIC REPORT

![]()

#### Risk management continued

8.Customer demand

Link to strategy

1

2

3

4

5

6

7

8

Direction of travel

Risk and impact

•  A material deterioration in consumer confidence

can lead to reduced demand for beach holidays, for

example a recession or reduced economic growth

can lead to reduced job security and a reduction in

consumer leisure spending. A weak pound makes

holidays and consumer spending abroad more

expensive and high-profile corporate failures reduce

consumer confidence to make ‘big ticket’ purchases,

particularly well in advance.

•  Environmental and sustainability concerns are

increasingly becoming a factor in consumer choices

and demand could be impacted by consumers

choosing to travel less frequently. Also extreme weather

events and physical impacts of climate change such as

wildfires and extreme heat could impact the desirability

of certain holiday destinations.

Key controls and mitigating factors

•  The Group’s flexible payment arrangements enable

customers to spread the cost of their holiday.

•  The Group’s ATOL bonding and other financial

protections, together with its consumer trust account

arrangements (where customer monies, other than

those paid to airlines, are held safely in a trust until

they travel) and its consumer champion focus, provide

compelling reasons for customers to have confidence

in the Group over other competitors.

•  In an era marked by climate-related risks, our Group’s

flexibility in not carrying physical assets such as planes

and hotels provides us with a unique opportunity to

be dynamic and responsive. We prioritise the safety,

satisfaction, and evolving preferences of our customers

by swiftly adapting our holiday locations to mitigate

climate risks and meet market demands. By embracing

this approach, we ensure that our holiday offerings

remain relevant, resilient, and appealing in an ever-

changing world.

Change in the year

Uncertainty in the economy continues, particularly in

light of the cost-of-living crisis, impacting how consumers

spend their disposable cash. Research however shows

that holidays are protected by most families, with sacrifices

being made elsewhere to afford their annual break. That

said, the value end of the market (3\*) continues to have

lesser demand than the 4 & 5\* consumer.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202338

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9.Brand and consumer proposition

Link to strategy

1

2

3

4

5

6

7

8

Direction of travel

Risk and impact

•  The Group is one of the UK’s largest online beach

holiday retailers and relies on the strength of its brand

and reputation to set it apart from competitors and

attract customers to its website and to secure bookings.

•  Failure to protect and maintain our reputation and

brand, or events or circumstances which give rise to

adverse publicity, could damage our brand/reputation,

leading to a loss of goodwill and reduced customer

demand to book with the Group, impacting traffic and

revenue, as well as reducing our competitiveness and

market position.

Key controls and mitigating factors

•  We invest in our brand, through a broad variety of

online and offline marketing and PR campaigns, to

build brand awareness and consideration. We continue

to develop and improve our customer experience,

improving our App and self-serve capabilities, as well

as expanding our perks proposition so more customers

can enjoy a smooth start to their holiday with free

fast-track or lounge at their departure.

•  We have internal and external PR advisers to support us

to manage any PR incidents.

•  We monitor satisfaction through NPS scores and

customer feedback and have invested in additional

headcount in this area.

•  The Group’s ATOL bonding and other financial

protections, together with its consumer trust account

arrangements (where customer monies, other than

those paid to airlines, are held safely in a trust until

they travel) and its consumer champion focus, provide

compelling reasons for customers to have confidence

in the Group over other competitors.

Change in the year

We continue to invest in our customer proposition and

brand and overall the level of risk is unchanged.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 39

STRATEGIC REPORT

![]()

#### Risk management continued

10.Non-compliance with laws and regulations

Link to strategy

1

2

3

4

5

6

7

8

Direction of travel

Risk and impact

•  The Group’s business is highly regulated and is subject

to a complex regimes of laws, rules and regulations

concerning travel and aviation, online commerce,

financial services, consumer rights, data protection and

ESG issues. A breach of these laws and regulations

could have serious, financial, operational and

reputational impacts for the Group.

•  Unfavourable changes to or interpretation of existing

laws could adversely affect the Group’s business and

financial performance.

Key controls and mitigating factors

•  The Group has an internal legal team and external

legal advisers to advise the Group on current and

forthcoming legal requirements and to manage legal

and regulatory issues as they arise.

•  Ongoing training is provided to employees and we

have Group policies and procedures in place.

•  The Group reviews draft proposals for law reform and

participates in industry steering, policy groups and

advisory committees, through which it is able to lobby

on legislative change.

Change in the year

There is continued regulatory focus on the travel industry

and consumer facing businesses, including the reforms

to consumer protection laws. ESG-related legislation and

reporting requirements have also increased over the past

year. The regulatory landscape will continue to evolve, as

will our mitigating actions, and overall, we consider the

level of risk remains unchanged.

11.Customer health and safety

Link to strategy

1

2

3

4

5

6

7

8

Direction of travel

Risk and impact

•  Safety of our customers is paramount. A health and

safety incident or security incident could cause

significant injury/loss of life, litigation, reputational

damage, fines/regulatory sanctions and reduction in

future revenues.

•  As a package organiser under the Package Travel

and Linked Travel Regulations 2018, the Group is

responsible for the proper performance of the package.

The Group can therefore be held liable for death/

personal injury or illness suffered by customers that are

the fault of any suppliers. In the event of a catastrophic

injury/fatality, or multiple injuries, the cost could run into

millions of pounds.

Key controls and mitigating factors

•  The Group has public liability insurance in place

to cover its risks as a package organiser as well

as thorough claims reporting, investigation and

handling processes.

•  The Group also has indemnities in place with most

suppliers to enable recovery.

•  The Group has a regularly-reviewed health and safety

management system in place, led by an experienced

H&S professional, and works with its suppliers to

ensure that customers’ health and safety is monitored

throughout the supply chain.

Change in the year

We continually review and develop our safety management

processes. Overall we consider the level of risk remains

unchanged.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202340

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12.Financial risk and liquidity

Link to strategy

1

2

3

4

5

6

7

8

Direction of travel

Risk and impact

•  The risk that the Group has insufficient liquidity, does not

have appropriate access to funds, there are negative

movements in the market, adverse FX and Interest Rates

or we cannot meet our obligations as they fall due.

Key controls and mitigating factors

•  The Group has access to a £60m revolving credit

facility bank covenant tests are regularly monitored.

•  The business model is cash-generative even in a

recessionary environment and the business has a

number of mitigating actions that can be taken if

required.

•  Regular budgeting and forecasting ensures working

capital is sufficient for business requirements and

rapid reaction to adverse business performance.

•  We prepare rolling five-year strategic plans and

cash flows and a number of different scenarios have

been modelled to ensure we continue to be viable 

see page 42-45.

Change in the year

The general macro-economic environment remains

uncertain heading into FY24 despite inflation rates

beginning to reduce. Given the controls and mitigating

actions in place, the level of risk remains unchanged.

13.Acquisition and Organic Growth risk

Link to strategy

1

4

6

7

Direction of travel

Risk and impact

•  Failing to achieve our strategic organic growth target

due to market competition, insufficient working capital,

or poor execution could prevent the Group from

achieving its strategic goals.

•  Failing to achieve our strategic growth target for

acquisitions due to insufficient opportunities being

identified, poor due diligence or poor integration, or

insufficient cash resources for acquisition could result in

an erosion of shareholder value.

Key controls and mitigating factors

•  We have a dedicated Chief Strategy Officer and we

work with external advisers and use market knowledge

to find suitable targets.

•  Carry out robust due diligence to appraise suitability

across both organic and acquisition opportunities.

•  Clear strategy and agile business model that allows

us to take advantage of new growth opportunities as

they arise.

•   Regular budgeting and forecasting ensures working

capital is sufficient for business requirements and rapid

reaction to adverse business performance.

Change in the year

M&A opportunities within the market have been limited

due to macro-economic conditions. Our focus therefore

has been on organic growth opportunities and we expect

this to continue into FY24. The Risk level therefore remains

unchanged.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 41

STRATEGIC REPORT

#### Viability statement

The objective of the viability statement is for the Directors

to report on their assessment of the prospects of the Group

meeting its liabilities over the assessment period, taking into

account the Group’s available financing facilities, business

model, strategy, regulatory environment, principal risks and

uncertainties, recent financial performance, outlook, and

current financial position.

#### Assessment of prospects

The Board has determined that a period of five years

to 30 September 2028 is the most appropriate period

to provide its viability statement. The Group prepares

rolling five-year strategic plans and cash flows, so setting

the viability statement period at five years enables the

assessment to be made based on reasonable expectations

in terms of the reliability and accuracy of forecasts. The

Directors believe that projections which extend beyond

this period become significantly less meaningful given the

dynamic and volatile nature of the industry in which the

Group operates.

The Group’s overall business model (illustrated on page

14) and its strategy (as outlined in the Strategy section of

the report) are central to assessing its future prospects.

As such, key factors likely to affect the future development,

performance and position of the Group are:

•  Talent and technology: the Group’s continued success

and growth are dependent on the ability to attract, retain

and motivate a highly skilled workforce, with a particular

focus on digital talent;

•  Technology: continuous investment is made in

developing platform technologies and personalisation

techniques which lead to improvements for consumers,

suppliers and employees;

•  Brand and marketing: our strong brand and efficient

marketing tools enable us to continue to take share of

market traffic; and

•  Differentiated supply: the Group can leverage

increased revenue through direct and differentiated

supply.

The Group’s prospects are assessed primarily through its

strategic planning process. The planning process is based

on three limbs which are:

•  The preparation of cash flow forecasts to cover the

period for which we are assessing the potential impact

of events on the Group’s viability. The forecasts will

be initially based on previously approved financial

statements and then extrapolated to cover the period

we are reviewing;

•  A review of the specific sensitivities on those cash

flow forecasts relevant to the Group, with a view

to highlighting potential areas of stress for the

business; and

•  A review designed to estimate the impact of specific

events and/or circumstances which could be reasonably

expected to occur, that have the potential to affect the

viability of the Group.

Once those scenarios have been identified, the Group

then considers the most effective means of mitigating

the risks they pose. This is achieved through reviewing

the existing procedures and controls already in practice

that serve as key mitigations to those risks, and also

considering where those controls and procedures could

be revised or improved upon to better protect the Group

as a going concern.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202342 ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202342

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#### Assessment of viability

The output of the Group’s strategic and financial planning process reflects the Board’s best estimate of the future prospects

of the business. To make the assessment of viability, however, additional scenarios have been modelled over and above

those in the ongoing plan, based upon a number of the Group’s principal risks and uncertainties which are documented

on pages 33-41.

These scenarios were overlaid into the plan to quantify the potential impact of one or more of these crystallising over the

assessment period. Whilst each of the Group’s principal risks has a potential impact and has therefore been considered as

part of the assessment, only those that represent severe but plausible scenarios have been modelled.

These were:

Scenario 1 – Airline Failure

Link to risk

1

major airline failure

Although the Group does not expect another airline failure

in the immediate future, the possibility remains that another

supplier could fail leading to a large exceptional cost to

cover the necessary refunds to customers and any other

related costs. This model was thoroughly tested in FY19

whilst dealing with the Thomas Cook failure and the Group

remains confident that the short-term cash impact, before

our chargeback claim is processed, can be covered by

existing cash reserves.

The Group has reviewed the list of its airline suppliers and

does not consider any major airlines to be notable failure

risks. The Group has modelled the impact of one of its

larger suppliers failing to consider the impact of refunding

customers and reclaiming refunds on the cash balance

in addition to the impact on profitability whilst the Group

finds alternative supply. In any event the Group remains

prepared for such a failure through the combination of this

hypothetical planning process and its recent experience of

dealing with actual airline failures.

Scenario 2 – GDPR fine or other major one-off cost

Link to risk

10

non-compliance with laws and regulations

A serious GDPR breach can attract a fine of €20m or 4% of

turnover, whichever is greater. For the Company, this would

be €20m (£17m). The Group takes data protection very

seriously and a series of controls and monitoring is in place

to ensure compliance, the impact of such a fine has been

considered.

The Group has considered the cash headroom over

the next five years, as well as the impact in customer

confidence following a breach and is comfortable that such

a fine would not jeopardise the viability of the Group.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 43

STRATEGIC REPORT

![]()

Scenario 3 – Severe reduction in consumer demand caused by macro-economic factors or

changing attitudes to flying due to environmental concerns

Link to risk

1

major airline failure,

2

flight supply,

3

recoverability of airline refunds,

8

customer demand

There is a risk there is a prolonged impact to consumer

demand as a result of the ongoing cost of living crisis in

the UK and weakened pound. This could be caused by

a number of factors including: affordability and changing

attitudes to flying due to environmental concerns. This

would inhibit the Group’s ability to generate revenue and

cash in this regard.

There is also a risk that environmental concerns may result

in a reduction in consumer demand as consumers may

choose to travel less frequently or certain destinations may

become less desirable due to extreme weather events

such as heat waves and resulting wildfires.

The Group has considered the impact to cash and

revenues of operating in an environment where bookings

decrease by 20% year-on-year. Whilst profitability would

be impacted, the Group would continue to generate both

profits and cash throughout this period.

Scenario 4 – Limitations on innovation, transformation and scalability

Link to risk

5

innovation, transformation and scalability

There is a risk that if the Group cannot keep up with

growing demand or doesn’t innovate to adapt to

customers, this will impact the growth of the Group. The

Group is continuously investing in technology along

with focusing on recruiting and retaining talent to drive

innovation and transformation.

The Group has considered the impact to cash and

revenues if the Group is unable to cope with peak

customer demand experienced in January resulting in

capped bookings in combination with restricted growth

in bookings year-on-year. Whilst profitability would be

impacted, the Group would continue to generate both

profits and cash throughout this period.

The above scenarios are designed to allow the Group to review the maximum impact that such situations could

have, for instance the maximum fine or the failure of a major supplier, in order to consider situations which could threaten

its viability should they arise. However, as described above, there are controls and monitoring processes in place to allow

us to observe the likelihood of these scenarios occurring and also to ensure we are best prepared to mitigate the impact on

the business.

The planning process has indicated that through a mix of the available reserves, the Group’s banking facility and real world

experience of dealing with similar situations in the past, that it would be capable of absorbing the potential impact on the

business and remain a viable going concern.

#### Viability statement continued

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202344

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#### Viability statement

Based on their assessment of prospects and viability

above, the Directors confirm that they have a reasonable

expectation that the Group will be able to continue in

operation and meet its liabilities as they fall due over the

five-year period ending 30 September 2028.

#### Going concern

The Group covers its daily working capital requirements

by means of cash and Revolving Credit Facility (“RCF”).

On 7 December 2022, the Group increased its facility from

£50m to £60m, expiring in December 2025. At the same

time the Group cancelled its CLBILS facility of £25m, which

was due to expire in May 2023. The RCF has financial

covenants in place which are tested quarterly.

As at 30 September 2023 cash (excluding cash held in

trust which is ringfenced and not factored into the going

concern assessment) was £75.8m (30 September 2022

cash of £64.5m).

Cash received from customers for bookings that have not

yet travelled is held in a ring fenced trust account and is

not withdrawn until the customer returns from their holiday

except where a flight is purchased. Cash held in trust at

30 September 2023 was £108.6m.

The Directors have assessed a going concern period

through to 31 March 2025 and have modelled a number

of scenarios considering factors such as airline resilience,

cost of living, inflation and customer behaviour / demand.

The Group has performed an assessment of the impact

of climate risk, as part of the Director’s assessment of the

Group’s ability to continue as a going concern. Further detail

of the Group’s assessment of the impact of climate risk is

provided within the ‘Principal risks and Uncertainties’ section

of this report. The Directors have modelled a reasonably

possible downside scenario to sensitise the base case. In

this scenario the Directors have assessed the impact to

cash and revenue in an environment where bookings are

70% lower than forecasted for 3 months followed by gradual

recovery, although profitability would be affected, the Group

would be able to continue operating. The impact of climate

change has not yet been reflected in these estimates and

assumptions due to the level of uncertainty about the impact

of climate change on these estimates and assumptions.

Given the assumptions above and the mitigating actions

available, the Directors remain confident that the Group

continue to operate in an agile way adapting to any

continued travel disruption. Therefore, it is considered

appropriate to continue to adopt the going concern basis in

preparing these financial statements.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 45

STRATEGIC REPORT

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#### Section 172(1) statement

The Directors believe they have acted at all times to

promote the success of the Company for the benefit of its

members as a whole. In doing so, the Board has considered

the interests of a range of stakeholders impacted by the

business, as well as having regard for the matters set out in

s.172(1) of the Companies Act 2006, namely:

•  the likely consequences of any decisions in the

long term;

•  the interests of the Company’s employees;

•  the need to foster the Company’s business relationships

with suppliers, customers and others;

•  the impact of the Company’s operations on the

community and the environment;

•  the desirability of the Company maintaining a reputation

for high standards of business conduct; and

•  the need to act fairly as between members of

the Company.

More information about our key stakeholders, how we

engage with them and how Directors have regard for

stakeholder matters when making decisions is set out

in the tables below.

Examples of how the Directors have had regard to s.172(1) in

carrying out their duties in making key decisions during the

year are set out on page 56-57. Further details on how the

Directors’ duties are discharged and the oversight of these

duties are included in the Governance section.

Other broader factors considered by the Board, including

the impact of the Company’s operations on the community

and environment, desirability to carry out business

responsibly and ethically and acting in the interests

of employees are covered in the Responsibility and

Sustainability section.

For more information, see page 58.

#### Stakeholders

We seek to achieve our strategic objectives by taking

into account the needs of our stakeholders and the

impact our business may have on them. The Board is

aware that its decisions may impact on one or more

groups of stakeholders and that their needs may differ in

some circumstances. Effective engagement ensures that

stakeholder interests are considered in Board discussions

and decisions.

#### Section 172 and stakeholder engagement

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202346

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STRATEGIC REPORT

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 47

![]()

Why they matter to us What matters to them How we engage Outcomes / highlights for 2023

How the Board engages and

considers the interests of our stakeholders

#### Customers

We know how important holidays are to

our customers, and how important it is

that ‘it goes right’. We are united in our

mission to give our customers ‘jollier

jollies’, making sure we are meeting

their needs and living up to their

expectations.

•  Swift resolution to any holiday

hiccups (e.g. overbooked hotel)

•  ATOL protection and

ring-fenced trust account

•  Value for money

•  Choice and flexibility

•  Perks to make them feel special

•  Payment options including

low deposits

•  An easy to use website

•  Being given opportunities to

get excited about their holiday

•  Self-serve capabilities, and

customer service support

when they need it

•  Peace of mind of booking a

package holiday

•  Health and safety on holiday

•  Accurate descriptions of the

holiday they have booked

•  Surveys, focus groups, resort visits,

user testing

•  Social media

•  Feedback from third-party

travel agents

•  Post holiday surveys

•  Data analysis from customer help

tools such as our chatbot and FAQ

satisfaction scores

•  Our dedicated customer service

team and 24/7 in-resort line

•  Interaction via our customer

call centres

•  Piloting videos on site to show what hotels are like,

rather than relying on photos and copy alone

•  Launched live chat functionality in our customer

service team as requested by customers

•  Created a Customer Solutions team to improve

satisfaction scores of our chatbot

•  Improved our IVR capability to reduce call times

for customers

•  Invested in our app to make it easier for customers

to handle their holiday admin

•  Developed an evolved strategy with the aim of

meeting customers’ needs more effectively.

•  Received monthly customer experience report at

each board meeting

•  Executive bonus linked to Net Promoter Score

#### Shareholders

Our shareholders are investors in and

owners of our business, providing the

capital we need to invest in and grow

the business.

•  Long-term growth delivered

through successful

implementation of strategy

•  Operational and financial

performance

•  Risk management

•  Talent and succession planning

•  Capital allocation

•  Executive and workforce

remuneration

•  ESG matters

•  Roadshows

•  Annual Report, websites

and statements

•  Ongoing dialogue and individual

engagement with shareholders

•  AGM

•  Both the Chairman and the Chair of the Remuneration

Committee had calls/meetings or engaged in

correspondence with shareholders during the course

of the year.

•  Following the 20.66% vote against the Remuneration

Policy at the 2023 AGM, we wrote to over 80% of the

shareholder base and held meetings with a number

of shareholders and the four main proxy organisations

to gather feedback and determine actions required.

Further information can be found on page 120 of the

Directors’ Remuneration Report.

•  Votes from shareholders representing 74% of share

capital at 2023 AGM

•  Directors meet and speak with investors on a regular

basis, principally through investor roadshows and

the AGM.

•  Regular updates by the Chief Executive.

•  Meetings and calls with large investors in relation to

specific issues arising.

•  Engagement on remuneration matters via the

Remuneration Committee Chair.

•  The Non-Executive Directors are available to meet

with shareholders at the AGM and will engage with

investors on topic-specific matters, as required.

•  Investor feedback is collated after each roadshow

and shared with Board

#### Section 172 and stakeholder engagement continued

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202348

![]()

Why they matter to us What matters to them How we engage Outcomes / highlights for 2023

How the Board engages and

considers the interests of our stakeholders

#### Customers

We know how important holidays are to

our customers, and how important it is

that ‘it goes right’. We are united in our

mission to give our customers ‘jollier

jollies’, making sure we are meeting

their needs and living up to their

expectations.

•  Swift resolution to any holiday

hiccups (e.g. overbooked hotel)

•  ATOL protection and

ring-fenced trust account

•  Value for money

•  Choice and flexibility

•  Perks to make them feel special

•  Payment options including

low deposits

•  An easy to use website

•  Being given opportunities to

get excited about their holiday

•  Self-serve capabilities, and

customer service support

when they need it

•  Peace of mind of booking a

package holiday

•  Health and safety on holiday

•  Accurate descriptions of the

holiday they have booked

•  Surveys, focus groups, resort visits,

user testing

•  Social media

•  Feedback from third-party

travel agents

•  Post holiday surveys

•  Data analysis from customer help

tools such as our chatbot and FAQ

satisfaction scores

•  Our dedicated customer service

team and 24/7 in-resort line

•  Interaction via our customer

call centres

•  Piloting videos on site to show what hotels are like,

rather than relying on photos and copy alone

•  Launched live chat functionality in our customer

service team as requested by customers

•  Created a Customer Solutions team to improve

satisfaction scores of our chatbot

•  Improved our IVR capability to reduce call times

for customers

•  Invested in our app to make it easier for customers

to handle their holiday admin

•  Developed an evolved strategy with the aim of

meeting customers’ needs more effectively.

•  Received monthly customer experience report at

each board meeting

•  Executive bonus linked to Net Promoter Score

#### Shareholders

Our shareholders are investors in and

owners of our business, providing the

capital we need to invest in and grow

the business.

•  Long-term growth delivered

through successful

implementation of strategy

•  Operational and financial

performance

•  Risk management

•  Talent and succession planning

•  Capital allocation

•  Executive and workforce

remuneration

•  ESG matters

•  Roadshows

•  Annual Report, websites

and statements

•  Ongoing dialogue and individual

engagement with shareholders

•  AGM

•  Both the Chairman and the Chair of the Remuneration

Committee had calls/meetings or engaged in

correspondence with shareholders during the course

of the year.

•  Following the 20.66% vote against the Remuneration

Policy at the 2023 AGM, we wrote to over 80% of the

shareholder base and held meetings with a number

of shareholders and the four main proxy organisations

to gather feedback and determine actions required.

Further information can be found on page 120 of the

Directors’ Remuneration Report.

•  Votes from shareholders representing 74% of share

capital at 2023 AGM

•  Directors meet and speak with investors on a regular

basis, principally through investor roadshows and

the AGM.

•  Regular updates by the Chief Executive.

•  Meetings and calls with large investors in relation to

specific issues arising.

•  Engagement on remuneration matters via the

Remuneration Committee Chair.

•  The Non-Executive Directors are available to meet

with shareholders at the AGM and will engage with

investors on topic-specific matters, as required.

•  Investor feedback is collated after each roadshow

and shared with Board

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 49

STRATEGIC REPORT

![]()

Why they matter to us What matters to them How we engage Outcomes / highlights for 2023

How the Board engages and

considers the interests of our stakeholders

#### Our people

Our people are integral to achieving

our strategic objectives. We know that

when employees are engaged they are

happier, more motivated and invested

in helping us achieve our goals and in

turn grow the business.

We continue to value and regularly

seek feedback from employees,

helping us to understand how we

can increase engagement across

all areas of the business.

•  Successful and rewarding

careers

•  Development and progression

•  Remuneration and benefits

programme

•  Recognition

•  Ways of working and culture

•  Diversity and inclusion

•  Knowing concerns are being

listened to

•  Working for a company that

gives back

•  ‘Beach Life’ – our Company-wide

meeting, where employees are

able to ask the Executive Team

questions, hear key updates and

celebrate each other’s successes.

•  ‘Pier Group’ – forum of employees

from different departments and

seniority from all around the

business acting as a voice for their

teams. The group meets with a

member of the Executive Team

every eight weeks.

•  Regular email updates to help keep

employees connected with what's

happening around the business.

•  Hive survey – our annual

engagement survey. We also

conduct pulse surveys to check

how employees are feeling as well

as helping us measure progress

against our engagement scores.

•  Employees are encouraged to take

part in various forums that focus on

Wellbeing and Equality, Diversity

and Inclusion.

•  Colleague conversations –

performance and feedback

sessions.

•  Colleague recognition and rewards

•  We continue to find ways for Board and our

designated Non-Executive Director for employee

engagement to meet with employees and hear their

voice first hand.

•  We continually review our benefits offering to ensure

that it is competitive and relevant; we’ve worked hard

to develop our next phase of enhancements, focused

on Wellbeing and Family Friendly, due to land in FY24.

They include holiday purchase, increased pension

contributions and improved family leave policies.

•  Successfully embedded hybrid and flexible working,

it's now just how we work.

•  Employee wellbeing has continued to be a real focus,

supported by our mental Health First Aiders.

− In response to the cost of living crisis, we

communicated a payrise of £1,500, three months

earlier than usual, to all employees with annual

salaries at or below £30k and we shared updates

on our Employee Assistance Programme which

offers a range of support services.

− We’ve continued to use feedback from the Hive

engagement survey to make improvements that

make a difference to the lives of our employees

both inside and outside work.

•  The People function regularly reports to the

Board and the Board reviews and approves the

People strategy.

•  The Executive Directors attend the Company-wide

communication forums and Pier Group meetings.

They report back to the Board on employee

sentiment and employee issues and concerns arising

out of these sessions and the various Hive surveys

which feed into strategy and decision-making.

•  Veronica Sharma is the new designated Non-

Executive Director for employee engagement.

This facilitates ongoing engagement at a Board

level and ensures employee views and concerns

are taken into account in the Board decision-making

process. Such engagement is also relevant for

the Remuneration Committee when considering

remuneration arrangements for senior management

and the Group generally

#### Section 172 and stakeholder engagement continued

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202350

![]()

Why they matter to us What matters to them How we engage Outcomes / highlights for 2023

How the Board engages and

considers the interests of our stakeholders

#### Our people

Our people are integral to achieving

our strategic objectives. We know that

when employees are engaged they are

happier, more motivated and invested

in helping us achieve our goals and in

turn grow the business.

We continue to value and regularly

seek feedback from employees,

helping us to understand how we

can increase engagement across

all areas of the business.

•  Successful and rewarding

careers

•  Development and progression

•  Remuneration and benefits

programme

•  Recognition

•  Ways of working and culture

•  Diversity and inclusion

•  Knowing concerns are being

listened to

•  Working for a company that

gives back

•  ‘Beach Life’ – our Company-wide

meeting, where employees are

able to ask the Executive Team

questions, hear key updates and

celebrate each other’s successes.

•  ‘Pier Group’ – forum of employees

from different departments and

seniority from all around the

business acting as a voice for their

teams. The group meets with a

member of the Executive Team

every eight weeks.

•  Regular email updates to help keep

employees connected with what's

happening around the business.

•  Hive survey – our annual

engagement survey. We also

conduct pulse surveys to check

how employees are feeling as well

as helping us measure progress

against our engagement scores.

•  Employees are encouraged to take

part in various forums that focus on

Wellbeing and Equality, Diversity

and Inclusion.

•  Colleague conversations –

performance and feedback

sessions.

•  Colleague recognition and rewards

•  We continue to find ways for Board and our

designated Non-Executive Director for employee

engagement to meet with employees and hear their

voice first hand.

•  We continually review our benefits offering to ensure

that it is competitive and relevant; we’ve worked hard

to develop our next phase of enhancements, focused

on Wellbeing and Family Friendly, due to land in FY24.

They include holiday purchase, increased pension

contributions and improved family leave policies.

•  Successfully embedded hybrid and flexible working,

it's now just how we work.

•  Employee wellbeing has continued to be a real focus,

supported by our mental Health First Aiders.

− In response to the cost of living crisis, we

communicated a payrise of £1,500, three months

earlier than usual, to all employees with annual

salaries at or below £30k and we shared updates

on our Employee Assistance Programme which

offers a range of support services.

− We’ve continued to use feedback from the Hive

engagement survey to make improvements that

make a difference to the lives of our employees

both inside and outside work.

•  The People function regularly reports to the

Board and the Board reviews and approves the

People strategy.

•  The Executive Directors attend the Company-wide

communication forums and Pier Group meetings.

They report back to the Board on employee

sentiment and employee issues and concerns arising

out of these sessions and the various Hive surveys

which feed into strategy and decision-making.

•  Veronica Sharma is the new designated Non-

Executive Director for employee engagement.

This facilitates ongoing engagement at a Board

level and ensures employee views and concerns

are taken into account in the Board decision-making

process. Such engagement is also relevant for

the Remuneration Committee when considering

remuneration arrangements for senior management

and the Group generally

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 51

STRATEGIC REPORT

![]()

Why they matter to us What matters to them How we engage Outcomes / highlights for 2023

How the Board engages and

considers the interests of our stakeholders

#### Suppliers and partners

Building strong working relationships

with our suppliers and partners is

vital to the operational success of our

business. Effective engagement is

critical for ensuring that we can offer

a diverse and quality range of travel

products and for obtaining value

for money. We rely on our suppliers

to help meet our customers’ needs

and to ensure the reliability of our

services. Regular engagement with

suppliers also helps mitigate risk

(including ESG risks), ensuring we are

partnering with ethical suppliers who

take appropriate health and safety

measures and provide high standards

of customer care.

•  Fair payment terms

•  A partner that can deliver tour

operator scale volumes

•  Collaboration

•  Being treated fairly

•  Business continuity

•  Through supplier relationship

management – regular face to

face review meetings and ongoing

feedback to maintain openness

and to improve value from supplier

relationships.

•  Through responsible contracting,

trust and ethics. We conduct

regular audits (either on-site and

/ or via self-assessment) primarily

focused on health and safety and

issues such as modern slavery. We

also have policies on Bribery and

Corruption.

•  Through industry conferences

and events

•  Supported suppliers in the post Covid-19 re-opening

phase and we continue to ensure prompt and

fair payment.

•  Building relationships with suppliers has meant that

we have delivered circa 90% of total hotel buying

through direct contracting in FY23

•  During the season, we saw disruption through

wildfires, floods and air traffic control failures.

We managed that process with hotel partners,

by ensuring regular communication to minimise

the impact of disruption on customers and suppliers

•  Chief Supply Officer regularly reports to the Board

and the Board discusses supplier issues and takes

them into consideration when making decisions and

setting strategy.

•  The Chief Supply Officer and Company Secretary

are both members of the Group’s Health and Safety

Committee and they regularly report to the Board

on health and safety issues. The Board oversees

implementation of the Group’s Safety Management

System.

•  As part of its risk management procedures, the Board

assesses all business continuity risk including the loss

of key suppliers.

•  The Board is committed to high standards of ethical

business conduct and takes a zero-tolerance

approach to bribery and corruption. It also reviews the

Company’s Modern Slavery Act Statement annually.

#### Communities andsociety

We want to look after the communities

we operate in – it’s where our

employees and their families live.

We have a responsibility to ensure

that we are contributing to society

and we’re committed to doing business

the right way.

•  Ethical businesses managed

responsibly

•  Building partnerships that

support and create positive

impact and outcomes for

society

•  Environmental impact

•  Source of future employment

and opportunities

•  Creating partnerships with

local charities

•  Creating opportunities for

employees to support local

communities

•  Development and implementation

of our ESG strategy. This process

includes shaping our understanding

of, and priorities for, engagement

with our various stakeholders

•  Employees took part in Beach Cleans, collecting and

analysing rubbish and entering their findings into the

Marine Conservation Society Beachwatch database,

supporting their campaign for positive change to

protect our beaches and oceans. As well as helping

to reduce and recycle waste from our beaches and

oceans it was also a fantastic opportunity for team

building and cross team engagement

•  We’ve invested time in evaluating how we can best

support our communities as we plan for the future.

This will ensure we have solid foundations in place

to fully embed community engagement and support

activity throughout our business, and we’re excited to

put our plans into action

•  Progressed our new ESG strategy, which sets out

a formal framework for operating as a responsible

business which has Board oversight (see page 58).

In approving that strategy, the Board took into

account stakeholder feedback. In the year ahead,

there will be a focus on embedding the new strategy

and setting more targets so that the Board can

monitor and oversee progress made. Shaun Morton

is the Board member responsible for climate change

and ESG

#### Section 172 and stakeholder engagement continued

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202352

![]()

Why they matter to us What matters to them How we engage Outcomes / highlights for 2023

How the Board engages and

considers the interests of our stakeholders

#### Suppliers and partners

Building strong working relationships

with our suppliers and partners is

vital to the operational success of our

business. Effective engagement is

critical for ensuring that we can offer

a diverse and quality range of travel

products and for obtaining value

for money. We rely on our suppliers

to help meet our customers’ needs

and to ensure the reliability of our

services. Regular engagement with

suppliers also helps mitigate risk

(including ESG risks), ensuring we are

partnering with ethical suppliers who

take appropriate health and safety

measures and provide high standards

of customer care.

•  Fair payment terms

•  A partner that can deliver tour

operator scale volumes

•  Collaboration

•  Being treated fairly

•  Business continuity

•  Through supplier relationship

management – regular face to

face review meetings and ongoing

feedback to maintain openness

and to improve value from supplier

relationships.

•  Through responsible contracting,

trust and ethics. We conduct

regular audits (either on-site and

/ or via self-assessment) primarily

focused on health and safety and

issues such as modern slavery. We

also have policies on Bribery and

Corruption.

•  Through industry conferences

and events

•  Supported suppliers in the post Covid-19 re-opening

phase and we continue to ensure prompt and

fair payment.

•  Building relationships with suppliers has meant that

we have delivered circa 90% of total hotel buying

through direct contracting in FY23

•  During the season, we saw disruption through

wildfires, floods and air traffic control failures.

We managed that process with hotel partners,

by ensuring regular communication to minimise

the impact of disruption on customers and suppliers

•  Chief Supply Officer regularly reports to the Board

and the Board discusses supplier issues and takes

them into consideration when making decisions and

setting strategy.

•  The Chief Supply Officer and Company Secretary

are both members of the Group’s Health and Safety

Committee and they regularly report to the Board

on health and safety issues. The Board oversees

implementation of the Group’s Safety Management

System.

•  As part of its risk management procedures, the Board

assesses all business continuity risk including the loss

of key suppliers.

•  The Board is committed to high standards of ethical

business conduct and takes a zero-tolerance

approach to bribery and corruption. It also reviews the

Company’s Modern Slavery Act Statement annually.

#### Communities andsociety

We want to look after the communities

we operate in – it’s where our

employees and their families live.

We have a responsibility to ensure

that we are contributing to society

and we’re committed to doing business

the right way.

•  Ethical businesses managed

responsibly

•  Building partnerships that

support and create positive

impact and outcomes for

society

•  Environmental impact

•  Source of future employment

and opportunities

•  Creating partnerships with

local charities

•  Creating opportunities for

employees to support local

communities

•  Development and implementation

of our ESG strategy. This process

includes shaping our understanding

of, and priorities for, engagement

with our various stakeholders

•  Employees took part in Beach Cleans, collecting and

analysing rubbish and entering their findings into the

Marine Conservation Society Beachwatch database,

supporting their campaign for positive change to

protect our beaches and oceans. As well as helping

to reduce and recycle waste from our beaches and

oceans it was also a fantastic opportunity for team

building and cross team engagement

•  We’ve invested time in evaluating how we can best

support our communities as we plan for the future.

This will ensure we have solid foundations in place

to fully embed community engagement and support

activity throughout our business, and we’re excited to

put our plans into action

•  Progressed our new ESG strategy, which sets out

a formal framework for operating as a responsible

business which has Board oversight (see page 58).

In approving that strategy, the Board took into

account stakeholder feedback. In the year ahead,

there will be a focus on embedding the new strategy

and setting more targets so that the Board can

monitor and oversee progress made. Shaun Morton

is the Board member responsible for climate change

and ESG

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 53

STRATEGIC REPORT

![]()

Why they matter to us What matters to them How we engage Outcomes / highlights for 2023

How the Board engages and

considers the interests of our stakeholders

Government and

#### regulators

His Majesty’s Government develops

policy and makes laws that impact

our business, our industry and

our consumers.

The Civil Aviation Authority (‘CAA’)

oversees the Air Travel Organisers’

Licensing (‘ATOL’) scheme which

protects customers in the event of a

travel company failure. We comply with

the ATOL regulations and engage with

the CAA to maintain a constructive and

trusted relationship.

The Competition and Markets Authority

(‘CMA’), through its consumer protection

and competition powers, is a key

regulator for the Group and for the market

in which it operates. We believe there are

systemic issues in the travel market which

require the intervention of the CMA via its

market review powers and we have had

constructive engagement with the CMA

in relation to this.

There are other aspects of our business

that have oversight by regulators,

for example the Financial Conduct

Authority in relation to travel insurance

offered on our site, the ICO (Information

Commissioner’s Office) regulates

compliance with data protection laws

and the Advertising Standards Authority

and CMA in relation to consumer law

and advertising.

Engaging with regulators and the

Government also enables us to ensure

that policy makers and regulators

understand our business and the market

in which we operate and we seek to

ensure that they see the impact of

their decisions on our business and

our customers and where possible to

influence them to make decisions that

would benefit On the Beach’s customers

and our other stakeholders.

•  The Government and our

regulators expect us to meet

relevant legal requirements

and to treat our customers

and employees and other

stakeholders in a fair way.

•  They value engagement

with open dialogue and a

collaborative approach to

help them better understand

the dynamics of the industry

in which we operate, and

the challenges faced by our

business and our consumers.

•  They need our input to their

consultations in a timely and

constructive manner and they

need our co-operation in

pursuing their own policies and

strategies.

•  Engagement with Government and

regulators is led by the General

Counsel, supported by external

advisers. The CEO, CFO and other

relevant Executives also join key

meetings as appropriate.

•  We engage directly with the

Government in key departments

including the Department for

Transport (DfT) and Department for

Business and Trade (DBT), and we

engage with relevant parliamentary

committees and with politicians on

relevant issues. We engage directly

with key regulators on a proactive

basis including the CAA and CMA.

•  The General Counsel is a member of

the Air Travel Insolvency Protection

Advisory Committee (‘ATIPAC’),

which is regularly attended by

representatives of the CAA, DFT

and DBT.

•  The Group also engages with

Government and Regulators through

industry groups. During the year,

On the Beach became a founding

member of Online Travel UK (OTUK),

which is an association of the largest

online travel businesses operating in

the UK. The purpose of the OTUK is

to work together to positively engage

with Government and regulators

to promote the benefits of online

travel businesses and to collectively

engage on relevant issues (including

responses to consultations).

•  Active participation in policy

development, including:

− Engagement with DfT and CAA

on proposed reforms to the

ATOL regime in relation to the

ring-fencing of customer monies

including full response

to consultation and follow

up meetings;

− Responding to BEIS

consultation on Package Travel

Regulations; and

− Responding to DfT consultation

on consumer rights in aviation.

•  Active direct engagement

with DfT and DBT, with

parliamentary committees (including the Transport,

Business and Public Affairs Committees), with

politicians, and with the key regulators, the CAA

and the CMA, in relation to the need for holistic

market reform in the travel industry for the benefit of

consumers and the market as a whole. In particular,

engaging in relation to our white paper and making

the case for a CMA market review.

•  Active participation in policy development, including:

− Engagement with DfT and CAA on proposed

reforms to the ATOL regime in relation to the

ring-fencing of customer monies including full

response to consultation and follow up meetings;

− Responding to DBT consultation on Package

Travel Regulations, in particular, the need for

reform to ensure airlines were obliged to swiftly

refund package organisers; and

− Engagement with CAA about its new Consumer

Strategy.

•  Through OTUK, writing to the ICO, CMA and CAA

to highlight the onerous, invasive, unnecessary and

unlawful “verification procedures” which Ryanair

was forcing customers to undertake where they had

booked through a third party. OTUK called for an end

to this conduct.

•  The Board reviews and approves our engagement

strategy and receives regular updates on progress

from the General Counsel and external advisers.

The Board sees key correspondence between

the Group and the Government and regulators.

The Executive Directors join key meetings

as appropriate.

•  The regulatory environment and likely areas of policy

development form a key part of strategic planning

and risk management.

#### Section 172 and stakeholder engagement continued

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202354

![]()

Why they matter to us What matters to them How we engage Outcomes / highlights for 2023

How the Board engages and

considers the interests of our stakeholders

Government and

#### regulators

His Majesty’s Government develops

policy and makes laws that impact

our business, our industry and

our consumers.

The Civil Aviation Authority (‘CAA’)

oversees the Air Travel Organisers’

Licensing (‘ATOL’) scheme which

protects customers in the event of a

travel company failure. We comply with

the ATOL regulations and engage with

the CAA to maintain a constructive and

trusted relationship.

The Competition and Markets Authority

(‘CMA’), through its consumer protection

and competition powers, is a key

regulator for the Group and for the market

in which it operates. We believe there are

systemic issues in the travel market which

require the intervention of the CMA via its

market review powers and we have had

constructive engagement with the CMA

in relation to this.

There are other aspects of our business

that have oversight by regulators,

for example the Financial Conduct

Authority in relation to travel insurance

offered on our site, the ICO (Information

Commissioner’s Office) regulates

compliance with data protection laws

and the Advertising Standards Authority

and CMA in relation to consumer law

and advertising.

Engaging with regulators and the

Government also enables us to ensure

that policy makers and regulators

understand our business and the market

in which we operate and we seek to

ensure that they see the impact of

their decisions on our business and

our customers and where possible to

influence them to make decisions that

would benefit On the Beach’s customers

and our other stakeholders.

•  The Government and our

regulators expect us to meet

relevant legal requirements

and to treat our customers

and employees and other

stakeholders in a fair way.

•  They value engagement

with open dialogue and a

collaborative approach to

help them better understand

the dynamics of the industry

in which we operate, and

the challenges faced by our

business and our consumers.

•  They need our input to their

consultations in a timely and

constructive manner and they

need our co-operation in

pursuing their own policies and

strategies.

•  Engagement with Government and

regulators is led by the General

Counsel, supported by external

advisers. The CEO, CFO and other

relevant Executives also join key

meetings as appropriate.

•  We engage directly with the

Government in key departments

including the Department for

Transport (DfT) and Department for

Business and Trade (DBT), and we

engage with relevant parliamentary

committees and with politicians on

relevant issues. We engage directly

with key regulators on a proactive

basis including the CAA and CMA.

•  The General Counsel is a member of

the Air Travel Insolvency Protection

Advisory Committee (‘ATIPAC’),

which is regularly attended by

representatives of the CAA, DFT

and DBT.

•  The Group also engages with

Government and Regulators through

industry groups. During the year,

On the Beach became a founding

member of Online Travel UK (OTUK),

which is an association of the largest

online travel businesses operating in

the UK. The purpose of the OTUK is

to work together to positively engage

with Government and regulators

to promote the benefits of online

travel businesses and to collectively

engage on relevant issues (including

responses to consultations).

•  Active participation in policy

development, including:

− Engagement with DfT and CAA

on proposed reforms to the

ATOL regime in relation to the

ring-fencing of customer monies

including full response

to consultation and follow

up meetings;

− Responding to BEIS

consultation on Package Travel

Regulations; and

− Responding to DfT consultation

on consumer rights in aviation.

•  Active direct engagement

with DfT and DBT, with

parliamentary committees (including the Transport,

Business and Public Affairs Committees), with

politicians, and with the key regulators, the CAA

and the CMA, in relation to the need for holistic

market reform in the travel industry for the benefit of

consumers and the market as a whole. In particular,

engaging in relation to our white paper and making

the case for a CMA market review.

•  Active participation in policy development, including:

− Engagement with DfT and CAA on proposed

reforms to the ATOL regime in relation to the

ring-fencing of customer monies including full

response to consultation and follow up meetings;

− Responding to DBT consultation on Package

Travel Regulations, in particular, the need for

reform to ensure airlines were obliged to swiftly

refund package organisers; and

− Engagement with CAA about its new Consumer

Strategy.

•  Through OTUK, writing to the ICO, CMA and CAA

to highlight the onerous, invasive, unnecessary and

unlawful “verification procedures” which Ryanair

was forcing customers to undertake where they had

booked through a third party. OTUK called for an end

to this conduct.

•  The Board reviews and approves our engagement

strategy and receives regular updates on progress

from the General Counsel and external advisers.

The Board sees key correspondence between

the Group and the Government and regulators.

The Executive Directors join key meetings

as appropriate.

•  The regulatory environment and likely areas of policy

development form a key part of strategic planning

and risk management.

•  Preparation and publication of a white paper

entitled “Safeguarding Customer Choice in the

Travel Sector: preserving fair competition, an

urgent call for action”, which published OTB-

commissioned consumer research and highlighted

anti-competitive practices by low cost carriers

in the UK which have a significant detriment for

consumers. The paper recommended: (i) an urgent

CMA market review; (ii) fair, reasonable and non-

discriminatory access to

flight seats for agents acting

for customers; (iii) a code of

conduct between airlines

and travel agents; and (iv)

for consumers to write to

their MP.

Safeguarding consumer

choice in the travel sector:

Preserving fair competition, an urgent call for action.

WHITE PAPER

October 2023

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 55

STRATEGIC REPORT

![]()

#### Board decision making in practice

Below are examples of some of the significant decisions taken by the Board during the year and how the Directors

took stakeholder interests into account when discharging their duties under s.172(1) Companies Act 2006.

Launch of White Paper "Safeguarding Customer Choice"

Key stakeholders affected:

Shareholders, employees, customers, suppliers,

communities, regulators, Government

s.172 factors

Long-term impact, employees, customers and suppliers,

community and environment, business conduct.

The Board has seen and discussed a number of examples of anti-competitive behaviour by airlines, including (i) blocking

bookings, (ii) adding extra charges to flight seats to make indirect bookings more expensive, (iii) smear campaigns and false

and misleading comments about online travel agents generally and about On the Beach specifically; and (iv) discriminatory

treatment of its customers including being subject to onerous, invasive and unnecessary verification procedures. The

company engaged with consumers in the form of research, to understand what impact they were feeling from the conduct

of the airlines, and this confirmed that consumers too were concerned about airlines not being held to account. As well

as understanding consumer views, the Board also considered the views of employees, whose jobs were frequently made

more difficult by the behaviour of the airlines. The Board considered the views of regulators and Government and the

importance of speaking up about the need for regulatory intervention, but also the potential negative impact that releasing

the paper could have on relationships with airline suppliers. Finally, the Board considered the interests of its shareholders,

and in particular the need to deliver long term value. Having taken into account all of these factors, and reflected on the

Group’s values of being “Bold”, “Open” and “Dynamic”, the Board concluded it was in the best interests of Company to

launch the white paper and engage with the relevant stakeholders following its release.

Investment in Customer & Proposition

Key stakeholders affected:

Shareholders, employees, customers, suppliers.

s.172 factors

Long-term impact, employees, customers and suppliers,

community and environment, business conduct.

Given the maturity of the online holiday sector today, the Board recognises the need for the business to evolve from a

booking website to a differentiated holiday company, that looks after the customer from point of booking to point of return,

and uses both performance and brand marketing to acquire and retain customers. Three key areas are reviewed regularly

to monitor investment vs. impact on LTV:

•  Customer satisfaction: NPS, social forums, press coverage, post holiday surveys, on-site conversion, feedback

•  Differentiated consumer proposition: perks, online experience, pre-holiday app experience

•  Brand health: awareness and top 3 consideration for beach holiday makers

#### Section 172 and stakeholder engagement continued

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202356

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Organisational Effectiveness

Key stakeholders affected:

Employees, customers.

s.172 factors

Long-term impact, employees, customers and suppliers,

community and environment, business conduct.

The Company recognises the importance of Organisational Effectiveness to support the delivery of our strategic objectives.

Key to our long-term success is having the right people with the right skills in the right roles, across all

areas of the Group.

We engaged with relevant stakeholders to design an organisation that is efficient, agile and scalable. Whilst we appreciate

that this is an ongoing process, we know that we now have a core structure in place that we can build on, and that will

enable the delivery of our strategy. We have introduced a weekly headcount review process to ensure we not only keep a

firm eye on costs but to ensure that we are recruiting the right roles to deliver our strategy.

Our focus now will be on managing talent into and within this structure, ensuring that our employees can reach their

potential and contribute to the high performance of the Group.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 57

STRATEGIC REPORT

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#### Our ESG framework

We are committed to conducting our business the right

way and we want to drive meaningful change across the

industry in areas that are strategically important. To that

extent, we developed an ESG strategy aligned to our

purpose, values and strategy that will help build resilience in

the business, improve behaviours in our supply chain, create

long-term value and ultimately drive positive change.

In order to make sure we were basing our framework on

the right issues, last year we completed our first materiality

assessment to identify those ESG issues that matter most to

our stakeholders and where we have the most potential to

create value aligned with our purpose.

We undertook a desk-based research exercise to create

a long list of ESG issues relevant to the Group. In drawing

up that list, we considered various sources such as media

reporting, investor feedback, peer analysis, SASB’s materiality

map, the UN’s Sustainable Development Goals and research

on wider environmental and social trends. This list was then

refined and we carried out further engagement, including

surveys with customers and employees which helped

ensure diverse insight and perspective. The insights from our

investigations led to the development of our three strategic

pillars: Here for people, Here for holidaymakers and Here for

the planet.

Providing safe and accessible

holidays that empower and

inspire customers to travel

more sustainably

Focus areas

•  Health and Safety: Deliver

the holiday our customers

bought, safely.

•  Customer satisfaction: Make

our holidays accessible and

ensure customers have the

very best experience.

•  Sustainable travel: Empower

and inspire our customers to

travel more sustainably.

Links to SDGs



Read more on page 66.

A diverse, inclusive and

inspiring workplace that

attracts talent, rewards our

people and empowers our

people in our communities to

make a difference

Focus areas

•  Health and Wellbeing:

Supporting employee health

and wellbeing and cultivating

an engaged, skilled and

rewarded workforce.

•  Diversity, Inclusion and

Belonging: Creating an

inclusive workplace that

attracts talents from diverse

backgrounds.

•  Giving back: Giving back to

communities and empowering

our employees to support

causes they care about.

Links to SDGs

  

Read more on page 59.

Reducing our environmental

impact and helping to protect

our natural environment

Focus areas

•  Climate: Responding to the

climate crisis and measuring

and reducing our GHG

emissions.

•  Operations: educing the

environmental impact of our

operations and developing an

environmentally-responsible

culture.

•  Oceans: Protecting our

beaches and oceans for

future generations.

Links to SDGs



Read more on page 70.

Beach holidays. Fairly. For everyone. Forever.

#### Responsibility and sustainability

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202358

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#### Here for people

We are very proud of our diverse, dedicated, talented employees and their feedback

always matters to us, but particularly when developing our plans for the future. Their

feedback was firmly in mind as our five-pillar People Strategy was developed and

launched; designed to bring into sharp focus those areas where we can really make

a difference to their experience, both inside and outside of work, and provide a solid

foundation on which to build their careers at On the Beach. To support this further, a

People Partner model was introduced, bringing in expertise to drive the delivery of this

strategy right across the Group.

Collaboration

Talent

High

Performance

Reward and

Recognition

Operational

Excellence

Employee Feedback

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 59

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FY23 highlights

•  Increased the % of senior roles occupied

by women.

•   Further enhanced our employee

wellbeing and family friendly benefits.

•   Introduced Up, our new leadership

programme designed to support and

develop our people leaders.

•   Collected social mobility data from

employees to further inform our E,D&I

plans for the future.

•   Successfully trialled an employee

volunteering framework.

•   Maintained a high employee

engagement score of 7.6 out of 10.

FY24 focus

•  Continue to increase the capability and

development of our people leaders,

through our Up leadership programme.

•   Establish additional employee voice

forums with a focus on Wellbeing,

Equality, Diversity and Inclusion, and

Community & Charity.

•   Further develop and establish initiatives

to support education in our communities,

providing technical and vocational skills

and helping to advance social mobility.

•   Implement new Applicant Tracking

System to anonymise candidates during

recruitment selection process.

#### Collaboration

Last year, our focus was on creating and embracing new

ways of working, and our hybrid, flexible working model

is now ‘just how we work’, and it’s available to everyone.

We’re protective of our long established culture at

On the Beach and we continue to look at how we can

support employees to be their most effective and to

reach their potential.

A big focus for us this year has been, at least in part, on

creating meaningful opportunities for employees to come

together in one location, offering them a chance to connect,

collaborate, and spend time together. Opportunities like

this are a key part of our culture, which is why we’ve

introduced a regular calendar of in-person events at both

our Aeroworks and Worthing sites.

Throughout FY23, we’ve hosted a number of very

successful and fun events for employees right across

the business.

We’ve also been trialling our new Group Volunteering Policy

and successfully ran our first volunteering event, a Beach

Clean at Formby Beach.

The event, supported by 11 of our employees, hosted by

the Marine Conservation Society, was a great success.

Our team of volunteers collected and analysed over 400

pieces of rubbish over a small area of beach and spent time

learning about the impact rubbish has on our oceans. Their

findings were entered into the Marine Conservation Society

Beachwatch database, supporting their campaign for positive

change to protect our beaches and oceans – a priority for

us too. Our teams down in Worthing also carried out a local

Beach Clean. Both events, as well as helping to reduce and

recycle waste from our beaches and oceans, also provided

a fantastic opportunity for cross-team engagement and

team building.

We continue to hold regular ‘all hands’ meetings across the

Group – Beach Life in On the Beach and Little High Street

in Classic Collection Holidays. This is where our employees

hear about key business updates that helps them to stay

connected to our business priorities and can ask questions,

on any topic, to the Executive Team.

#### Responsibility and sustainability continued

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202360

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We're seeing more and more examples of collaboration

within and across our teams, with employees taking the lead

and organising different events; a great indicator to us that

this is becoming an established way of working.

Pier Group, our well-established employee voice forum,

provides a route for employee representatives from

different departments and seniority across the business,

to raise questions and share feedback with our CEO,

Shaun Morton.

With Shaun taking over the role of Pier Group Chair from

Simon Cooper, we’ve also taken the opportunity to bring in

employee representatives from Classic Collection Holidays

and redefine the purpose of the forum, ensuring everyone

has clarity around what we are trying to achieve together

and of the role they can each play.

We continue to run our anonymous annual employee

engagement survey supported by Hive, which is key to

helping us understand what’s going well and what we could

do differently to continue making On the Beach Group a

great place to work. These are interspersed with pulse and

post-event surveys and help us measure progress against

different engagement scores.

In FY23 we scored an engagement index of 7.6 out of 10.

We were delighted to hear that employees are having

such a positive experience working at On the Beach

Group, but we haven’t rested on our laurels. We’ve used

the valuable insights from employees to challenge our

thinking and continue making changes to enhance their

day-to-day experiences.

We recognise the importance of having the right mix

of communication and engagement channels for our

employees and this is something that we’re continually

reviewing and developing based on employee feedback

and best practice insights. The encouragement of

consistent, two-way open dialogue, and channels that

enable us to replicate those ‘water cooler’ moments when

working remotely, will be a focus area in FY24.

#### Talent

We hired a Head of Talent in January 2023 who has been

driving two distinct areas of our talent strategy:

Talent Acquisition

Attracting and securing diverse talent into On the Beach

will always be key to our success. During the year we have

reviewed and improved upon our end-to-end approach to

talent acquisition, and we are already seeing the benefits

across many areas of the talent acquisition process.

We now welcome new employees into the business with

our ‘Welcome Party’ a fully branded, fun and informative

event that is an important part of the new ‘Take off

Onboarding programme’ that we're developing. It’s a

chance for us to share all the key information that our new

employees need to get their first few weeks off to a great

start and it also gives them an instant network of other new

starters across the Group.

In FY24, we'll launch 'Reach for the Beach', a talent incentive

scheme designed to encourage existing employees to help

us attract new talent by promoting our brilliant business.

They'll get rewarded for identifying and sourcing quality

individuals for vacancies. We want to reward our employees

for their ongoing commitment to helping us attract great

people to On the Beach, whether it is promoting great

internal or external activities, promoting opportunities,

or helping us look for top talent.

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We recognise the value in attracting and retaining a

diverse workforce, and with an increasing focus on social

mobility and levelling up, we’re starting to look at what

social diversity looks like at On the Beach Group. Using

our employee engagement surveys, we’ll start to collect

this data, that will help us understand what changes

we could and should be making around attraction and

recruitment and help to shape and challenge our long-term

future thinking.

Talent Development

Providing individuals with the opportunities to develop,

grow and progress is an important focus area for us and,

alongside other things, key to enabling us to retain talent.

Over the course of FY23 we have promoted 29 people and

supported 39 changes of department or job role; all of these

‘movers and shakers’ are notable examples of how we are

now able to support career progression within our teams.

In March 2022 we launched Leanerbly, our workplace

learning platform, following a successful trial. This platform

continues to deliver a solution that is led by our employees

and supports our ways of working and we’re seeing more

and more employees taking advantage of this learning

support. In FY23, we’ve had 873 requests through

Learnerbly with the most requested resources focussing

on the top three topics of Leadership and Management,

Communication, and Wellbeing.

Apprenticeships is an important development area for us.

We are currently supporting four Apprentices within our

Tech teams and it’s something that we’re keen to expand

further. Even though the numbers are currently small, the

level at which our apprentices are working is proof that

the programme can support development at all levels

throughout the business.

To support employees with their continuous learning and

development, we encourage participation in external

networking events, this year employees have attended

events such as Reframe Women in Tech, CDO Exchange

and UCX (a workplace tech event).

We also have employees developing their knowledge

through Continuing Professional Development routes

provided to them with professional memberships such as

ACA, CIMA. ACCA, Statisticians and CIPD.

#### Responsibility and sustainability continued

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202362

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During September, we ran Hack Week; this is a week-long

event where our Technology and Product teams have the

freedom to step away from their regular work and explore

new, exciting, and innovative ideas from right across the

business. Teams develop a working solution which is then

demonstrated at the end of the week, culminating in a

judging panel with the Executive Team.

#### High Performance

We believe passionately about ensuring that everyone can

succeed and achieve their potential in their roles. Our new

‘Up’ leadership programme has been designed to support our

people leaders and provide them with the skills and toolkits

they need to help themselves and their own teams excel.

‘Up’ is available to anyone across the Group in a

management or leadership role. This is part of developing

solid leadership foundations and in the future, we’ll expand

the programme to include aspiring leaders.

The programme is built around three leadership layers –

Me, My Team, and My Business – ensuring that our people

leaders have the right tools, support, and opportunities to

help them develop and grow their people management

skills and experience.

Focus: Attracting,

developing, retaining

•  Driving performance and

developing potential.

•  Encouraging a culture of

coaching and collaboration.

•  Showing you care by

creating an inclusive

supportive environment.

Alone we

#### can doso little;togetherwe can do

#### so much.

Helen Keller

Focus: You!

•  Take time to reflect and

increase self awareness.

•  Understand how to

maximise personal growth

and be the best version

of you.

•  Explore the qualities and

make up great leadership.

Knowing

#### yourselfis thebeginning

#### of wisdom.

Aristotle

Focus: Building our

business

•  Building valuable business

skills for workplace success.

•  Equipping you to meet

business challenges

head on.

•  Delve into the key principles

of management to cultivate

a positive performance

focussed on culture.

The best

#### way topredict thefuture is

#### to create it.

Peter F. Drucker

My BusinessMy BusinessMy TeamMy TeamMeMe

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 63

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#### Reward and Recognition

It is important to us that each one of our employees feels

that there is at least one thing about working for On the

Beach that they love; one thing that they will tell their friends

and family about. This has driven our approach to reward

and recognition this year.

We’ve reviewed our benefits and have made most of them

available from day one of employment, rather than at the

end of a probationary period. We think it is important that

when someone makes the decision to bring their career

to On the Beach, they get the full benefit from the moment

they walk through the door (be that physically or virtually!).

For example, we have made our SimplyHealth (Employee

Assistance Programme), Death in Service and holiday

discount benefits all accessible from the first day

of employment.

We don’t intend to stop there. We continually review

our benefits offering to ensure that it is competitive and

relevant; our next phase of enhancements is focused on

Wellbeing and Family Friendly. Due to land in January

2024, they include holiday purchase, increased pension

contributions and improved family leave policies.

We are always working hard to align our benefits across the

Group, so that no matter where you work in On the Beach,

you have the same access to our great benefits.

Our reward structure is designed to ensure we can

ATTRACT, RETAIN and INCENTIVISE our talent to enable

us to deliver on our business strategy. Further information

on reward and workforce remuneration is contained in the

Directors’ Remuneration Report on pages 116-139.

We want to recognise great contributions across teams

whenever we see it, so we introduced ‘Above and Beyond

Awards’ this year. These quarterly awards acknowledge the

groundbreaking work of cross-functional teams in all areas

of the business. We launched these in May 2023, and we

have received 80 nominations and awarded 8 winners over

the course of the year. These peer-nominated awards help

to really shine a light on the amazing drive, commitment and

talents of our employees and we recognise and celebrate

these achievements at our monthly all-hands meetings.

In December each year, we host an end-of-year awards

ceremony as part of our Christmas celebrations. It’s the

chance to recognise great performance throughout the

year and present employees with awards in relation to our

company values and one distinguished award in memory

of a employee.

Equality, Diversity, and Inclusion

At On the Beach, we want everyone to be able to reach

their potential and contribute to our success. Having a

diverse workforce and enabling people to be their true

selves is a vital part of this, and is why we consider Equality,

Diversity and Inclusion in everything we do.

Over the last twelve months, we’ve invested time reviewing

our policies, looked at how we support our employees, what

we could be doing differently to improve their experience of

working at On the Beach, and we’ve applied a D,E&I lens to

this too.

We are very proud of the fact that our employees feel

supported and comfortable to bring their true selves to

work at On the Beach, and this is confirmed in our Hive

engagement survey results:

Statement 2023 Score

I believe On the Beach treats everyone with

dignity and respect 8.1

I believe On the Beach supports and

advocates equity, diversity and inclusion 8.4

With an increasing focus on social mobility, we recognise

the importance and value of creating opportunities for

individuals from lower socio-economic backgrounds.

In our most recent Employee Engagement Survey,

we invited employees to share some small pieces of

information about their social background, using questions

recommended by the Social Mobility Commission. This data

will help us to understand what socio-economic diversity

looks like at On the Beach and will help us to understand

what changes we could and should be making, in areas like

talent attraction, to help shape our long-term future thinking.

#### Responsibility and sustainability continued

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202364

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#### Wellbeing

Employee wellbeing remains a firm focus

for us, and this section talks about how we

support and raise awareness.

We’ve invested in Mental Health First Aider training and

now have trained Mental Health Ambassadors across both

our Aeroworks and Worthing sites who play a key role in

providing support on all aspects of life for our employees.

For employees who want to speak to someone outside

of the work environment, they have 24/7 access to our

Employee Assistance Programme (EAP) via Simplyhealth

(Employee Assistance Programme). It’s so important to us

that employee have access to this support that we give

everyone access to this from day one of their employment

with us. Through Simplyhealth employees can access

free face-to-face counselling and advice from a team of

qualified advisors 24/7. They are there to give support with

mental wellbeing, medical advice, legal concerns, emotional

support, addictions, and finances. They also have access

to a GP 24 hours a day and can claim cashback to help out

with everyday health treatments.

Throughout the year, working with Henpicked, we

supported managers and all employees with education

and understanding of menopause. It’s important that our

employees feel supported whether they or someone they

work with or are close to are experiencing menopause.

Managers and employees attended sessions that provided

knowledge and understanding around menopause and

signposted helpful help and support.

We held activities during Mental Health Awareness Week

in support of the theme of anxiety. We know that talking to

others and spending time outdoors can really help feelings

of anxiety and we organised some events to support this.

Employees came together for our On the Beach breakfast

and had time to chat and connect with others – using

conversation starter cards to help encourage and kickstart

fun and meaningful conversation. We also launched our

Walk and Talk challenge and encouraged people to take

their meetings outdoors or to take a break and spend

time in the fresh air. Colleagues who took part shared

pictures of themselves doing this and we entered them

into a prizedraw to win a prize of their choice to support

their wellbeing.

We’ll continue to grow and develop our Wellbeing support

for employees, through the introduction of new policies,

such as our soon-to-be-launched family-friendly policies and

our new employee wellbeing forums.

Our gender diversity

44%

56%

56.76%

43.24%

44%

56%

60.74%

39.09%

0.15%

Male Female Prefer not to say

#### Gender pay gap data

We have published our 2023 Gender Pay Gap Report

(covering the period between April 2022 to April 2023). The

full report is available at https://www.onthebeachgroupplc.

com/people/responsibility. Our mean hourly pay gap is

35.3% (2022: 34.4%). Our gender pay gap over the last 12

months has not reduced in comparison to the previous

year, largely as a result of investment in growing our contact

centre team, which is predominantly female. Nevertheless,

we have invested heavily in all areas of the business to

ensure that we have the foundations in place to gradually

decrease this gap over the coming years. We know that this

will not happen overnight, and our aim is therefore to make

gradual but solid positive improvements.

Achieving gender balance and reducing our gender pay

gap is key to achieving our business strategy and goals, as

well as our long-term sustainability as a business. We have

accordingly developed a two-point action plan about how we

will close the gender pay gap which focuses on Outreach &

Recruitment and Retention & Progression. We are developing

our people strategy to address how we will close the gender

pay gap focusing on outreach, recruitment, retention and

progress.

One of our key areas of focus highlighted in the previous

year was to reduce the gap in our Technology function. As

we have previously stated we are operating in a sector that

has historically attracted a greater proportion of men than

women and we know that we have a key role to play in

supporting more women into this sector.

Board gender

diversity

9

Direct

Reports to

the Executive

Committee

37

Executive

Committee

9

Group

642

Group data as at 30 September 2023

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#### Responsibility and sustainability continued

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202366

FY23 highlights

•  Helped customers get more out of their holidays

by offering free lounge and fast track for summer

23 holidays

•  Undertook consumer research on airline conduct

and published White Paper “Safeguarding

Consumer Choice” to fight for consumer choice,

value & flexibility

•  Engagement with suppliers on sustainability

accreditation in line with Global Sustainable Tourism

Council (“GSTC”) requirements

•  Monthly customer reports for Board to ensure

visibility of key customer metrics.

•  Developed advanced multi-functional crisis

management plans to support customers affected

by major incidents.

•  Appointed a Customer Service Operations Director

to oversee key initiatives in the Contact Centre,

including acceleration of Chatbot usage, Incident

management, Customer Satisfaction, overhaul of

amends process to better deliver for our customers

FY24 focus

•  Continuation of automation to enable customers to

manage their booking more easily

•  Development of App so that our customers can

access their holiday booking and tap into our

anticipation features in a one stop shop

•  Development of Storytelling and Matchmaking

features to make finding your dream holiday easier

and more enjoyable

•  Expansion of our perks programme so even more

customers can get their holiday started sooner

•  Continued Engagement with suppliers to encourage

and incentivise hotels to obtain a sustainability

accreditation

•  Inclusion of sustainable choices within our

Storytelling and Matchmaking pillars

•  Reviewing and updating our Customer Terms

& Conditions to make them shorter, easy to

understand and “on brand”

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#### Health and safety

We are committed to maintaining and developing a culture

of safety and risk awareness throughout our organisation

to the benefit of our customers, suppliers and employees.

We have a comprehensive overseas health and safety

management system in place, which has been reviewed and

approved by the Board, which has ultimate responsibility for

health and safety.

The Group’s Health and Safety team, through processes

and procedures, deliver on our committed safety standards.

Risk and safety standards are measured in a number of

ways, including remote evidence-based verification, review

of documentation and certification and physical audits

to ensure compliance. Potential improvements identified

are followed up with our suppliers to provide continuous

support and proactively improve safety throughout

our supply chain. The Health and Safety Committee

are responsible for reviewing and assessing the risk

management processes and continuous monitoring of

standards. The Chief Supply Officer and General Counsel

are members of the Health and Safety Committee, meeting

on a quarterly basis and reporting to the board on health

and safety matters. We also provide helpful content to

our customers via our health and safety hub to help keep

customers safe on their holidays.

We have processes in place in the event of major incidents.

During the year, we implemented a formal incident and

crisis management plan to help ensure that in the event of

a disaster or crisis, we are prepared and able to respond

quickly and effectively. This included taking learnings from

previous incidents.

#### Employment of disabled persons

The Group has carefully adhered to policies in relation

to the employment of disabled persons. Selection for

employment, promotion, training, and development (as

well as other benefits and awards) are made based on

merit, aptitude, and ability and the Group does not tolerate

discrimination in any form, including in relation to disabled

candidates.

The Group works on a one-to-one basis with employees

who need support with any health conditions, physical or

mental, at any point in their career journey with On the

Beach, to understand how all of their individual needs

can be met. For example, we’ll conduct risk assessments

and detail all adjustments that need to be made to

accommodate the additional needs of individual employees,

e.g. disabled parking space, step-free access, and specific

workstation needs.

#### Giving back

Providing support and opportunities for the people and

communities that we serve continues to be important to us.

Over the past year, we’ve spent time looking at how we can

best do this, laying solid foundations from which we can

fully embed community engagement activity throughout our

business and we’re excited to put our plans into action.

This will be further supported by our new employee-led

Community and Charity forum, which will give the employee

voice and help to shape our future plans.

We continue to support employees fundraising efforts with

charity boost donations and it’s great to see employees

taking advantage of this extra support to help charities close

to their heart.

This year, we also saw employees getting involved in Beach

Cleans, with the Marine Conservation Society, helping in

the short-term to clean up our local beaches and in the

longer term, supporting their campaign for positive change

to protect our beaches and oceans. Not only did this help

reduce waste and litter, it also provided a great opportunity

for cross team engagement, something we want to

encourage more of.

#### Customer satisfaction

We know that for our customers, their beach holiday is

their favourite week or two of the year, and we need to

do everything we can to make sure it measures up to the

months of anticipation and dreaming!

FY23 saw a continuation of our ‘Perks’ programme, offering

early booking customers Free fast-track airport security,

and 4&5\* customers free airport lounge access, to get their

holidays off to a flying start. Our Holiday Planner app was

rolled out to worldwide destinations following a pilot in

Tenerife in 2022, so even more of our customers could get

excited about their jollies with resort info and inspiration,

holiday countdowns, weather updates and live flight

updates for ultimate peace of mind. Both of these initiatives

led to higher NPS scores from customers in groups that had

or used these features.

We continue to optimise our customer service experience,

with ever increasing self-serve and automation, making it

quicker, easier and cheaper for customers to make amends

to their bookings and / or get answers to their queries. Our

pledge to give our customers ‘jollier jollies’ is a call to arms

that drives and unites us across all areas of the business.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 67

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#### Accessible holidays

We believe that holidays should be enjoyed by all. There

are a number of things we are doing to make our holidays

more accessible:

•  Spreading the cost: We offer low deposits and

instalment payments to allow customers to spread the

cost of their holiday, We also allow customers to pay

monthly, which gives customers more flexibility to tie in

payments to their pay day and again spread the cost.

•  Finding the right holiday: We know that not everybody

looks for the same thing in a holiday and we are always

looking at ways in which we can make it easier for

customers to find the right holiday for them. We mainly

do this via helpful content on our site and blog but we

are also refining the segmentation of hotels to make it

easier for customers to find their perfect holiday.

•  Inclusive design: As everyone will have an accessibility

need at some point, our approach to inclusive design

ensures that our product is accessible and usable by as

many people as possible.

•  Special assistance: We want to make sure everyone

can have an enjoyable holiday that suits their needs.

We have an experienced team who can help customers

with any special assistance requests and we ask

customers to let us know of any special assistance

requests or needs at the time of booking so that we

can check, whether possible, whether those needs can

be met.

We will continue to innovate to develop products and

processes that make travel easier and more accessible

for everyone.

#### Customer Terms & Conditions

We want our customers’ experience of choosing and

booking their holiday to be easy and enjoyable. Before

committing to the holiday, we ask our customers to accept

our booking conditions and that of our suppliers.

We want our T&Cs to be easy to understand, as short as

possible, and in the same “tone of voice” that we speak to

our customers normally. We are in the process of giving our

T&Cs a beachy makeover to achieve this objective and we

will roll these out to our customers during FY24.

#### Responsibility and sustainability continued

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FY23 highlights

•  Employee engagement & Beach Cleans:

Engaging with employees on climate issues and

undertaking beach cleans, including with the

Marine Conservation Society

•  Climate governance & risk management:

Continuing implementation of TCFD

recommendations, including a change to the

governance structure to embed climate risks and

opportunities in the relevant strategic areas and

moving climate risk from an emerging risk to a

strategic risk

•  Customers - reducing impact from climate risk:

Enhancing crisis management plans with specific

protocols/plans to manage and mitigate wildfire

and other climate risk informed by real life learnings

following the Rhodes wildfires

•  Metrics & Targets: Assessment of options for next

steps on climate metrics and targets, including

shareholder engagement, making a commitment to

specific target setting and data gathering actions

for FY24 and selection and instruction of Envantage

Limited (“Envantage”) as external expert climate

advisers.

•  Operations: 0% of waste from our head office

sent to landfill and switched to a British Gas “Zero

Carbon electricity” energy plan.

FY24 focus

•  Scope 1&2 Targets: Supported by Envantage,

we will set a group-wide target(s) for Scope 1 and

2/direct emissions aligned with the framework

published by the Science Based Target Initiative

(SBTi). Although formal SBTi validation will not

be pursued during FY24, we will instruct an

independent third party to verify this work.

•  Scope 3: Supported by Envantage, we will repeat

the baseline carbon footprint calculation (including

Scope 3) based on FY23 data, including seeking

more accurate data sources to provide a better

baseline on which to identify actions and on which

to base any targets. Upon completion of this work,

we will consider the risks, costs, benefits and

feasibility of setting a Scope 3 target aligned with

and validated by SBTi.

#### Responsibility and sustainability continued

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#### Sustainable travel

One of the key ways we will help empower and inspire

our customers to travel more sustainably is by showcasing

our partners and suppliers’ sustainability practices so that

customers can make more informed choices. With this in

mind, our longer-term goals are to:

•  Set out sustainability information and credentials for

hotels on our website;

•  Show customers the carbon impacts of flights and

explore ways in which that impact could potentially be

mitigated or offset;

•  Raising customer awareness to highlight the role they

can play in creating positive change.

We acknowledge it will take some time to meet those goals.

A key focus will be to work with our partners and suppliers

to embed sustainability into our supply chain. We’ve added

a sustainability clause in our contracts with accommodation

suppliers requiring hoteliers to work towards obtaining

a credible sustainability certification recognised by the

Global Sustainable Tourism Council (GSTC). During the

year, we have gathered more data on our hotel supplier’s

sustainability position. We partnered with Bioscore, a GSTC

partner and have identified 1,870 hotels (37% of our top

selling 5,000 hotels) that operate sustainable practices

that meet GSTC standards and could therefore validly

be labelled as “Sustainable”. Of our Top 500 hotels 44%

meet GSTC standards. Where we are finding gaps, we

are engaging with hotels to encourage them to qualify for

accreditation via Bioscore.

We are also in the process of updating the questionnaire

that all hotels are mandated to complete to include

more sustainability questions so we can get a better

understanding of the hotel’s sustainability practices

#### Climate

Climate change is a global crisis of unprecedented

magnitude. With rising temperatures, extreme weather

events and the need to reduce carbon emissions, the

aviation and travel industry faces a formidable challenge.

For OTB, climate change poses risks that must be managed

and, in time, opportunities that can be harnessed. As a

responsible business, we must play our part, to protect

our customers, support our suppliers and ensure we are

reflecting the changes in consumer appetite to make

choices based on the impact their decisions will have

on the climate.

Looking at where we are today, our own direct emissions

(largely the gas and electricity consumed at two head

office locations) are very small in the context of its overall

emissions (0.5% of its total emissions) especially taking into

account our intensity ratios (tCO

2

e/£M Group revenue is 1.42

and tCO

2

e/employee numbers is 0.4).

Our indirect emissions make up 99.5% of our overall

emissions, with the travel services our customers use

making up 84% of that total.

Flights represent 52.7%, a number we are unable to directly

influence given the obstructive relationships we have

with some of the airlines we book with on behalf of our

customers. We are pleased to note however, the positive

steps low-cost airlines are taking to continue to reduce their

environmental impact, with more climate efficient aircraft

being brought into their fleets for example.

Hotels represent 29.4% of total emissions, and we are

making good progress on sustainability engagement

with hotel suppliers, encouraging them to gain GSTC

accreditation, which we will have added to our hotel

descriptions by the end of the year. We are mindful that

there is a variation in the ease that different hotel partners

can reduce their emissions, (for example it is easier for a

large chain of hotels as opposed to a small, family-owned

hotel) and take this into account in our influencing.

Understanding changing consumer attitudes is at the heart

of our business, and sustainability is very much part of that

ongoing work. In our latest quantitative research in August,

(n=734), we saw that whilst making a sustainable choice has

increased in importance year on year, it scores in the bottom

three of factors influencing choice, whilst factors around

quality and price have increased in importance. Our target

customer is either not yet ready to pay more for a more

sustainable choice, and / or not able to justify spending

more given the current economic climate - many are having

to make some sacrifices to afford their holiday. Sustainability

will be one of the many factors we will experiment with in

our storytelling and matchmaking strategic pillars over the

next 12 months, to see how and if we can engage consumer

in the topic.

Having done a risk assessment of climate related risks, we

are satisfied that the risks are well-managed. Therefore, the

steps we take in this area must be proportionate and we have

to focus on the things that we can control and influence.

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Our focus has been and will be on the following:

•  Operations: seeking to become more sustainable in our

own operations (see “Operations” section below)

•  Emissions: Setting a target to reduce our direct

emissions & understanding better our total emissions

to identify pockets where we can have influence (see

“Target Setting on Emissions” on page 73)

•  Suppliers: Engaging with suppliers on sustainability and

encouraging them to gain GSTC accreditation

•  Customers: Staying close to customer demand on

sustainability: just because it’s not a priority for our

customers now doesn’t mean that won’t change,

so we’ll keep this under review.

•  People: Supporting our people with climate-based

projects that matter to them, with a focus on oceans.

#### Operations

As an internet-based business based in two UK office

locations, our direct environmental footprint is relatively small.

We are however committed to reducing our environmental

impact and our contribution to climate change.

Waste usage and recycling

As a Group we strive to minimise the level of waste we

generate. We promote a paperless office environment and

encourage our employees, partners and suppliers to do

everything electronically, including invoicing and contracting

and virtually all bookings with customers are managed

online. We have put in place provisions to support mandatory

recycling across our offices and we re-use office furniture

and equipment or donate it to charity where possible. At our

head office, during Oct 22 – Sep 23, 51% of all waste was

recycled (FY22: 56%) and the remaining 49% was diverted

(FY22: 44%) meaning none of our waste was sent to landfill.

Diverted waste is namely compostable waste such as food

and coffee beans. Our volume of waste has remained steady

with a slight increase of 0.4 tonnes since last year. We are

putting various initiatives in place, for example in our onsite

coffee shop, we have switched from recyclable coffee cups

and lids to compostable items. In FY24 we will continue to

look at how we can reduce the amount of waste generated

and again look to hitting our target of 0% of waste sent

to landfill.

Energy efficiency

During FY23 there was a continued focus on conserving

energy and other natural resources and improving the

efficacy of those resources and we have implemented

several initiatives this year to reduce our carbon footprint.

These included installing LED lighting and time control

functions in our underground car park and ensuring that all

heating systems are switched off over the weekend, with the

temperature set at 21 °C. We have specified the most efficient

equipment and operation for our Head Office. The office is

fitted throughout with LED lighting with movement sensors,

air handling and conditioning units which can be controlled

individually by facilities staff and utilised standby and power

down options of IT equipment to reduce energy usage in

unoccupied areas. In March 2023, at the conclusion of an

electricity procurement process which considered renewable

energy electricity suppliers, we switched to British Gas’

“Zero Carbon Electricity” energy plan.

Reducing business travel

Through adopting a hybrid way of working, we have

reduced energy consumption (compared to pre-pandemic

levels). We also use Microsoft Teams to host online

meetings more and as a result, staff travel and consequent

travel related emissions have reduced.

Environmentally-responsible culture

We want to foster an environmentally-responsible culture

through awareness and by encouraging employee-led

environmental actions and initiatives. We have

rolled out environmental awareness training for all

employees. We have also located several ‘Save our planet’

posters in all meeting rooms reminding employees to

turn off air conditioning systems when they are leaving

the rooms. We will continue to build on this awareness

strategy and will offer more opportunities for our employees

to get involved. As well as organising a beach clean in

FY23 (see page 60), we will explore how we can further

encourage employee participation so that they can feel

part of a community that’s having a positive impact on the

environmental as well as helping the Group reduce its

environmental impact.

Fruitful office

We continue to partner with Fruitful Office who provide

fresh fruit to our office every week for our employees.

Not only does this tie into employee wellbeing but for

every basket of fresh fruit, Fruitful Office plant one tree to

combat deforestation and offset carbon emissions, as well

as provide income generation for Malawian families. During

FY23, 255 trees were planted due to this partnership.

#### Responsibility and sustainability continued

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#### Target Setting on Emissions

During FY22, as a first step towards the development of a

carbon reduction strategy, we worked with Envantage to

calculate our total emissions (including Scope 3) for the first

time, based on FY21 data (the “Total Emissions Inventory”).

From this exercise, we learned that our direct emissions

(being our Scope 1 and 2 emissions which is mainly gas

and electricity from our two head office buildings) made

up only 0.5% of our total emissions, with 99.5% made up

of our indirect (Scope 3) emissions. The travel services our

customers use made up 84% of our total emissions, with

flights representing 52.7% of total emissions and hotels

representing 29.4% of total emissions.

2022 Total Emissions Analysis

29.4%

52.7%

0.5%

17.4%

Flights

Hotels

Other scope 3/Indirect

Direct

During FY23, we sought advice on setting a target on Scope

1 and 2 emissions and were advised that most businesses

are setting a science-based target which is accredited by

the SBTI. However, in order to set a SBTI on Scope 1 & 2,

we would also need to set a longer term target on Scope 3

emissions. The challenge we face in making a commitment

on Scope 3 emissions is that we have a lack of control and

influence over a large proportion of our Scope 3 emissions,

as noted above.

We need to do further work to fully understand the risks,

benefits and costs of committing to a science-based target.

In addition, the costs (including consultancy and fees) of

setting science-based target accredited by the SBTI were

prohibitively expensive and disproportionate in the context

of our business.

One of the first steps we need to undertake on this journey

is to gain a more granular understanding of our total

emissions. The Total Emissions Inventory we undertook

during FY22 was based on FY21 data (a year which was still

heavily-affected by COVID-related issues) and the majority

of emissions including those from flights and hotels were

calculated using screening methodology and financial

data rather than activity data. During FY24, assisted by

Envantage, we will conduct a further inventory of our total

emissions, based on FY23 data, and based on better quality

data, in order to provide a more meaningful baseline on

which to base our carbon reduction strategy.

Also in FY24, supported by Envantage, we will set a

group-wide target(s) for Scope 1 and 2/direct emissions

aligned with the framework published by the Science Based

Target Initiative (SBTi). Although formal SBTi validation will

not be pursued during FY24, we will instruct an independent

third party to verify this work.

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#### Greenhouse gas emissions

The Companies Act 2006 (Strategic Report and Directors’ Report) Regulation 2018 requires us to disclose annual global

energy consumption and Greenhouse Gas (GHG) emissions from full Scope 1 and Scope 2 sources. Energy and GHG

emissions have been independently calculated by Envantage Ltd for the 12-month period ending 30th September 2023.

Reported energy and GHG emissions data is compliant with SECR requirements and has been calculated in accordance

with the GHG Protocol and SECR guidelines. Energy and GHG emissions are reported from buildings and transport where

operational control is held – this includes electricity, gaseous fuels such as natural gas, fugitive emissions and business

travel in company-owned vehicles and grey fleet. The table below details the SECR-regulated energy and GHG emission

sources from the current and previous reporting periods.

FY23 FY22 % change

Energy (kWh)

Natural gas   132,924   191,776  -30.7%

Electricity   666,493    690,102  -3.4%

Business travel  98,936 97,350 1.6%

Total energy  898,353   979,228  -8.3%

Emissions (tCOe)

Scope 1 Natural gas  24.3   35.1  -30.8%

Scope 1 Refrigerant Gases  –   –  0.0%

Scope 2 Electricity  138.0   146.5  -5.8%

Scope 3 Grey Fleet\* 24.0 24.0 0.0%

Total SECR emissions  186.3   205.6  -9.4%

Emission intensity ratio

Emissions intensity (tCOe / £m group revenue

before exceptional cancellations) 1.10 1.42 -22.5%

Emissions intensity (tCOe/ Full Time Employees) 0.37 0.40 -7.5%

\* This represents an element of, not total, Scope 3 emissions.

#### Responsibility and sustainability continued

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We are committed to reducing our environmental impact

and contribution to climate change through continuous

improvement procedures. As a large enterprise that meets

the qualifications criteria for ESOS, we are currently in the

process of conducting an energy audit aimed at identifying

cost-effective measures to enhance energy efficiency and

mitigate carbon emissions. We switched electricity suppliers

in March 2023 to British Gas Zero Carbon Energy to provide

low carbon electricity. We have been considering other

carbon reducing initiatives that can be implemented over

the coming years.

#### Methodology

Activity data has been converted into equivalent energy and

GHG emissions using emissions factors published by the UK

Government in 2023. Electricity and natural gas disclosures

have been calculated using metered kWh consumption

taken from supplier fiscal invoices and half hourly electricity

data. Where consumption for the gas at Aeroworks was not

available, this was modelled from the relationship between

invoiced data and heating degree days.

Transport disclosures from company owned vehicles and

personal cars used for business purposes have been

calculated using business mileage expense claim records.

Mileages have been converted into equivalent energy

and GHG emissions using emissions factors published by

BEIS in 2023. Vehicle information such as vehicle engine

size and fuel type were not available for all claims. Where

this information was available, the appropriate conversion

factors have been utilised. Where this information was not

held against an individual claim, an average fuel factor and

average vehicle size has been assumed.

Fugitive emissions from HFCs have been calculated

using HFC servicing reports provided by On the Beach

Group PLC. Fugitive emissions result from the release

of refrigerants used in refrigeration and air conditioning

units. Full-service records were available for each unit at

Aeroworks and Saxon House and were reported as being

in good condition with no further work required.

#### Oceans

We love beaches and send millions of customers to them

every year. Whilst the beach and ocean are often key

parts of our customers’ holiday, those oceans are also our

planet’s life support system. They generate most of the

oxygen we breathe and they are home to important species

and ecosystems that we rely on for food, livelihoods, climate

regulation and more. However our oceans are in trouble

and it is currently estimated that up to 12 million metric

tons of plastic—everything from plastic bottles and bags

to microbeads—end up in the oceans each year. We want

to make sure we do our bit to help protect and restore our

oceans for future generations.

In our employee survey about ESG matters, this was an area

that our employees felt strongly about and page 60 outlines

the beach cleans our teams got involved in this year. We

will continue to engage with and encourage our partners to

adopt sustainable business practices, including in relation to

the reduction of single use plastic.

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#### Climate-Related Financial

#### Disclosures

The Board recognises the importance of understanding and

managing the impact of potential climate-related risks and

opportunities on the Group’s business and strategy.

The following disclosures are consistent with the Task

Force on Climate-related Financial Disclosures (‘TCFD’)

recommendations. They summarise our approach and

progress under each of the four pillars of the TCFD –

governance, strategy, risk management, and metrics

and targets. We have considered our ‘comply or explain’

obligations under the UK Financial Conduct Authority

Listing Rules and we are fully compliant with 9 of the 11

recommendations. There are two recommendations within

metrics and targets where we are partially compliant.

We report annually on our greenhouse gas emissions

and carbon intensity ratios and these will be key metrics,

however we are still exploring what other metrics and

targets we can set to manage climate-related risks and

opportunities.

See Target Setting on Emissions section on page 73

for action in FY24.

In addition, the following disclosures are intended to satisfy

the requirements of the Companies Act (Strategic Report)

(Climate-related Financial Disclosure) Regulations 2021.

#### On the Beach’s climate-related governance structure

Board

The Board has overall responsibility for our strategic direction, overseeing strategic implementation (including sustainability,

strategy and delivery) and for setting our risk appetite and monitoring the application of our risk framework.

Executive Team

The Executive Team is responsible

for operational delivery of our

sustainability strategy, including

day-to-day management of

operations and responsibility for

monitoring detailed performance of

all related aspects of our business.

Ensures sustainability risks and

opportunities are included in

decision making. The Executive

Team, led by Shaun Morton,

CEO, is responsible for driving

the implementation of our overall

ESG strategy and facilitating the

delivery of ESG initiatives across

the business.

Executive Risk Committee

The Executive Risk Committee (“ERC“) is dedicated to the oversight and

governance of risk. It oversees the identification and management of climate-

related risks and opportunities and reviews risk management activities.

Audit Committee

The Audit Committee monitors and reviews the effectiveness of climate-related

risk management systems and relevant internal controls, as well as approving

reporting statements, such as TCFD disclosures, on those internal controls and

climate-related risk management.

#### Responsibility and sustainability continued

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Governance

Describe the

Board’s oversight

of climate-related

risks and

opportunities

The Board has overall responsibility for the Group’s preparedness for adapting to climate

change and both the Board and Audit Committee maintain oversight of climate-related risks and

opportunities. The Board and Audit Committee receive periodic updates on climate-related risks

and opportunities, mitigation methods and progress (namely via reporting and verbal updates) and

oversee the setting of key targets and progress against those targets.

Shaun Morton, CEO is the Board member with overall responsibility for climate change and ESG.

Shaun attends Board and Audit Committee meetings. Jon Wormald, CFO, attends Board and

Audit Committee meetings and chairs the Executive Risk Committee (‘ERC’) which is a committee

dedicated to the oversight and governance of risks, including climate-related risks. The ERC

reports to the Audit Committee twice annually with regards to the effectiveness of risk management

processes, including on climate-related risks. The ERC has oversight of the material climate-related

risks, as well as an overview of the level and effectiveness of key controls in place to manage

the risks.

Describe

management’s

role in assessing

and managing

climate-related

risks and

opportunities

Led by Shaun Morton as CEO, who has ultimate responsibility for climate-related issues, the

Executive Team is responsible for the operational delivery of sustainability strategy which includes

the responsibility to identify and manage climate-related risks and to identify and pursue climate-

related opportunities. The Executive Team is responsible for facilitating the delivery of ESG initiatives

across the Group to ensure a top-down approach to sustainability. The Executive Team receives

reports twice annually from the ERC on climate-related risks.

Shaun Morton, CEO, is the leader of the Executive Team, a member of the Board and an attendee

of the Audit Committee. Jon Wormald, CFO, is a member of the Board and the Executive Team,

an attendee at Audit Committee and the chair of the ERC. Kirsteen Vickerstaff, General Counsel

& Company Secretary, is a member of the Executive Team and ERC and an attendee at Board

and Audit Committee meetings. The common membership/attendance of these Executive Team

members at Board, Audit Committee, Executive Team and ERC meetings, ensures alignment on and

top level commitment to climate-related risks and opportunities.

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Strategy

Describe the

climate-related

risks and

opportunities the

organisation has

faced over the

short, medium

and long term

In the table on page 81, we explain the key climate-related risks that could have a significant effect

on our operations, strategy and financial planning if they are not managed appropriately. Risks

have been considered across the short term (1-5 years), medium (5-10 years) and long-term (10+

years). We considered a number of factors to select actionable time frames, including our usual

business planning timescales and the time periods over which both transitional and physical

risks are likely to manifest to a material level. As outlined below, the key climate-related risk that

the Group has experienced this year is extreme heat (acute impact) due to wildfires in its holiday

destinations. There are no signs that the other risks will crystallise in the short term, but we continue

to monitor this.

During the year, the Group updated its strategy, with the four main pillars (as represented on the

diagram on page 12) of the customer proposition being “Storytellers”, “Matchmakers”, “Perkers” and

“Fixers”. As part of this strategic planning process, a number of climate-related opportunities were

identified against each strategic pillar. The “Storytellers” and “Matchmakers” pillars are designed

to create compelling and personalised content for customers and match them up to their perfect

holiday using all of our proprietary technology. As consumer demand for sustainable holidays

increases, there is significant scope for climate-related opportunities if we can capture and display

sustainability information for customers and match customers looking for sustainable holidays to the

suppliers that best meet their needs. The “Fixers” pillar is about the holiday experience and being

able to resolve issues quickly if they arise. The work we continue to do to refine our crisis/incident

response protocols will ensure that if a climate-related disruption impacts a customer’s holiday

(as it did with the wildfires this summer), we can deal with that efficiently as part of our “service-

as-a-product” offering. Our “perkers” pillar ensures that our customers receive a great holiday

experience, and, in due course, personalised perks which suit them. There is scope for climate/

sustainability related perks to be incorporated within the proposition in due course depending on

what customers value the most.

As noted on page 71, our consumer research from August 2023 showed that while sustainability has

increased in importance year-on-year, it remained in the bottom three factors influencing consumer

choice while factors including quality and price have increased in importance. We therefore believe

this is not an opportunity in the short term but that it could be in the medium and long-term.

We have a more agile business model than a number of our competitors which means that we are

able to pivot more quickly than other businesses in the event risks materialise (particularly physical

risks), which in turn has the potential to increase revenues and our market share. We continue to

keep climate-related opportunities under review.

#### Responsibility and sustainability continued

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Strategy continued

Describe the

impact of

climate-related

risks and

opportunities on

the organisation’s

businesses,

strategy, and

financial planning

Conducting our climate-related risk assessment and climate scenario analysis has provided a firm

foundation on which to build our climate change strategy. In the table on page 81 we primarily focus

on the qualitative impact of climate-related risks on our business. Whilst some limited quantitative

impacts have been given for the medium and long term, we expect to evolve our assessment

over time and intend to provide further detail in future reports, including more detail around the

interdependencies of our climate-related risks and opportunities and their ability to create value

over time.

Customer Sentiment – Risk & Opportunity

Above, we disclose the opportunity to incorporate climate/sustainability into our new strategic

framework (storytellers/matchmakers/perkers/fixers). This has the opportunity to strengthen our

customer proposition to attract new customers who are looking for sustainable travel and also

to retain customers who may be concerned about environmental impact. As well as providing an

opportunity, failure to harness the opportunity presents a risk in reduced demand for the Group’s

holidays. There is no short-term impact on the business, strategy or financial planning of this risk or

opportunity given this is not currently a priority area for consumers, but we believe this is likely to

change in the medium term and we will continue to review.

Extreme Heat Risk (Chronic) – Risk & Opportunity

We have not yet seen any chronic extreme heat risk impact the relative desirability of certain

destinations. If this did happen, our agile business model gives us the opportunity to react to shifts in

consumer demand swiftly. Given this is not a current risk or opportunity, there is currently no impact

on the business, strategy or financial planning.

Extreme Heat Risk (Acute) – Risk

During the year, some of the Group’s destinations (including Greece and Canary Islands) have

suffered with wildfires due to extreme heat. The impact on customers and the cost generated

has been relatively small; less than £100k which related to the cost of replacement flights and

accommodation and lost margin through cancellations. There was an operational impact but

this was mitigated and managed through a well documented and rehearsed customer incident

management plan. Given the small impact, it has not been deemed necessary to build a specific

loss into the financial plan going forward, and it has not impacted our strategic planning decisions

including destinations.

Talent Retention – Risk

The short and medium term impact of this risk is expected to be extremely limited. There may be

a small subset of our potential talent pool that may not choose to join a travel business where air

travel is an unmitigated element of the customer proposition. However we believe this is very small

and therefore has no impact on the business, strategy or financial planning at this stage.

Carbon Pricing – Risk

There is currently no carbon pricing applicable to the Group’s operations. In a Government

announcement in September 2023, they ruled out any new taxes on flying despite the

Government’s commitment to net zero 2050. In the short term therefore, we do not expect any

impact on the business, strategy or financial planning, but we will keep this under review, especially

in view of a likely general election in the next year.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 79

STRATEGIC REPORT

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Strategy continued

Describe the

resilience of the

organisation’s

strategy,

taking into

consideration

different climate-

related scenarios,

including a 2°C or

lower scenario

As reported last year, we commissioned an external agency to undertake climate scenario analysis

to help us identify and quantify the potential impact of climate change risks and opportunities in our

business, and to help us understand the resilience of our business under a range of different climate

outcomes. The following three scenarios, based on the Network for Greening the Financial System

(NGFS) framework, were used. These scenarios were selected as they aligned with current best

practice on TCFD disclosure and offered differing narratives on how the transition to a zero carbon

economy would play out:

•  ‘Net Zero 2050’ is an ambitious scenario that limits global warming to 1.5 °C through stringent

climate policies and innovation, reaching net zero CO emissions around 2050. Net CO

emissions reach zero around 2050, giving at least a 50% chance of limiting global warming to

below 1.5 °C by the end of the century, with no or low overshoot (< 0.1 °C) of 1.5 °C in earlier years.

Physical risks are relatively low, but transition risks are high.

•  ‘Divergent Net Zero’ reaches net zero by 2050, but with higher costs due to divergent policies

introduced across sectors and a quicker phase out of fossil fuels. This scenario differentiates

itself from the Net Zero 2050 by assuming that climate policies are more stringent in the

transportation and buildings sectors. This mimics a situation where the failure to coordinate

policy stringency across sectors results in a high burden on consumers, while decarbonisation

of energy supply and industry is less stringent. Emissions are in line with a climate goal giving at

least a 50 % chance of limiting global warming to 1.5 °C by the end of the century, with no or low

overshoot (<0.1 °C) of 1.5 °C in earlier years. This leads to considerably higher transition risks than

Net Zero 2050.

•  ‘Current Policies’ assumes that only currently implemented policies are preserved, leading to

high physical risks. This represents a business-as-usual scenario with minimal meaningful action

taken on reducing emissions. Emissions grow until 2080 leading to about 3 °C of warming and

severe physical risks.

The focus of the scenario analysis was on the next 30 years, to 2050. This aligns with the

Government’s regulatory aspirations for net zero by 2050.

The output of the climate scenario analysis has informed our understanding of how climate-related

risks (both physical and transitional) could impact our business. Our risk exposure very much varies

depending on which scenario is explored. Broadly, our exposure to physical risk is greater within

the current policies scenario, whilst the business’ exposure to transition risk is much greater under

the net zero scenarios. Carbon pricing, regardless of the mechanism through which it is levied,

would appear to be the most financially impactful at this stage, especially in net zero scenarios, but

physical climate risks, which are difficult to quantify could potentially have a significant impact too.

#### Responsibility and sustainability continued

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202380

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Risk

Carbon

pricing

Consumer

sentiment

Talent

retention

Extreme heat

(acute impact)

Extreme heat

(chronic impact)

Category Transition Transition Transition Physical Physical

Description Carbon taxation

may be directed

either at the Group’s

direct operations,

or in the form of

increased taxation

across the aviation

sector. This could

increase our

cost base.

Change in

consumer sentiment

may impact demand

if aviation is seen

as a ‘problem’

sector. This could

impact the Group’s

addressable market

and revenues.

Changing

perception of

current/prospective

employees towards

businesses with

exposure to

carbon intensive

industries may

create retention or

attraction risks.

Disruption from

wildfires close

to either major

transport hubs or

holiday destinations

could cause

potential revenue

loss. Wildfires may

change the relative

desirability of

certain destinations

which potentially

could impact

revenues.

Prolonged periods

of extreme heat

may change the

relative desirability

of certain locations

and may cause

a decrease

in demand if

‘staycations’

become more

popular

Time horizon Medium – long Medium – long Medium – long Short - Long Short - Long

Financial

implications

Low Low Low Low Low

Likelihood High Medium Low Medium Medium

Methodology A range of potential

costs were

modelled based on

assumed emissions

growth and

projected carbon

price within the

scenarios.

Difficult to currently

quantify as a broad

range of outcomes

are possible based

on technological

innovation and

public opinion

on air travel.

Cost based on

assumed attrition

rate increases

due to broader

sustainability

concerns relative

to baseline.

Difficult to quantify

– broad range of

outcomes based on

impact of physical

risk and customers’

willingness to

accept these.

Difficult to quantify

– broad range of

outcomes based

on localised

temperature rises

and customers’

willingness to

accept these.

1

Carbon prices were derived from an average of the outputs of GCAM5.3, MESSAGEix-GLOBIOM 1.1 and REMIND-MAgPIE 2.1-4.2 models for the European

Economic Area (or similar), sourced from the NGFS Scenario Explorer.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 81

STRATEGIC REPORT

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Risk management

Describe the

organisation’s

processes for

identifying

and assessing

climate-

related risks.

Climate-related risks are overseen by the ERC and will be managed using the same risk

management approach as other risks within our risk management system (please see page 30 for

information on our risk management system).

Describe the

organisation’s

processes

for managing

climate-

related risks.

Climate change is discussed and considered during the principal risk assessment process and,

after consideration, we have determined that climate change is not currently a principal risk to the

business as we do not currently expect climate change to fundamentally alter the demand for our

holidays or our ability to provide them. However, it is a factor that is relevant to a number of our

other strategic risks including disruption to operations, people/talent, customer demand, brand

& consumer proposition, compliance with laws and regulations, customer health & safety, and

financial risk & liquidity. We have updated the strategic risk register to include the climate related

risks, and associated controls and mitigations, within the relevant strategic or departmental risks.

Describe how

processes for

identifying,

assessing and

managing

climate-related

risks are

integrated into

the organisation’s

overall risk

management.

In terms of identifying risks, our priority climate-related risks were identified through a series

of workshops with key stakeholders to understand the operational implications of each

climate-related risk. The initial longlist of risks was then condensed into five initial priority risks,

the materiality of which was assessed by considering the impact and likelihood of each risk.

The risk materiality assessment will be updated each year to ensure that we are considering the

rapidly changing context in which the business operates, as well as availability of additional data

that may support more sophisticated modelling of identified risks. The Executive Team and ERC

reviewed climate-related risks during the year and concluded the five key climate-related risks

remained the most appropriate.

We will also scan the environment for new and relevant climate change publications and data,

industry active and TCFD guidance on potential risks and opportunities.

We have created a climate-related risk register which has been added to our risk management

system. Each material climate-related risk has been assigned an owner and controls and

mitigation actions have been identified for each risk.

#### Responsibility and sustainability continued

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202382

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Metrics and targets

Disclose the

metrics used by

the organisation

to assess climate-

related risks and

opportunities

in line with its

strategy and risk

management

process.

We report annually on our greenhouse gas emissions and carbon intensity ratios and these will

be key metrics. We intend to set targets to reduce our Scope 1 and 2 emissions and these targets

will be set during FY24. We are also going to repeat our Scope 3 analysis to better understand

our total carbon footprint at which point we will consider whether there are additional targets and

metrics we want to use to measure our progress.

Disclose Scope

1, Scope 2, and,

if appropriate,

Scope 3

greenhouse gas

(GHG) emissions,

and the

related risks.

The Group reports on its Scope 1 and 2 emissions and, to the extent required by SECR, Scope

3 emissions (in relation to grey fleet) as disclosed on page 74. During FY22, for the first time,

we conducted an initial assessment of our Scope 3 emissions. High level data is disclosed on

page 73. Given that this was based on FY21 data which was heavily impacted by the pandemic,

and largely based on spend protocols, we will repeat the Scope 3 analysis this year to better

understand our total emissions baseline.

The main risk surrounding our operational emissions is potential exposure to carbon pricing.

A carbon tax imposed on our direct operations is unlikely to have a material impact on the

business under all scenarios. However, a carbon tax applied to our full Scope 1–3 emissions is

likely to have a substantial impact. Setting a target to reduce Scope 1 and 2 emissions, and better

understanding our Scope 3 emissions will assist us to mitigate this risk.

Describe the

targets used by

the organisation

to manage

climate-related

risks and

opportunities

and performance

against targets.

We are taking action to reduce our Scope 1 and 2 emissions (see page 80) emissions and have

committed to set a target to reduce scope 1 and 2 emissions during FY24 (aligned to the science-

based target framework but not accredited) and to repeat our analysis of our Scope 3 analysis

using more up to date figures and more accurate data where available.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 83

STRATEGIC REPORT

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#### Governance

We are committed to doing business the right way and

our ESG pillars are underpinned by robust governance

and effective policies. Further details of our governance

framework can be read on page 95.

Anti-Corruption and bribery

We are committed to operating ethically and employees do

not actively seek gifts or favours from any of our suppliers,

or from other persons or organisations that we associate

with. We have top-level commitment to anti-bribery and

corruption, and ensure all employees behave professionally,

fairly and with integrity in all our business dealings and

relationships wherever we operate, and implement and

enforce effective systems to counter bribery. We are set up

to fully support our employees, should they need to raise

concerns about unethical, criminal or dangerous activities

within the Group, and as such provide a confidential

whistleblowing telephone line, through an independent

and impartial organisation.

Human rights and modern slavery

We are committed to supporting human rights through our

compliance with national laws and through our internal

policies which adhere to internationally recognised human

rights principles.

We have a zero-tolerance approach to any form of modern

slavery. We are committed to acting with integrity and

transparency to help eradicate any modern slavery in our

business and supply chain. We maintain an Anti-Slavery

and Human Trafficking policy and in accordance with

the Modern Slavery Act, the Group has a modern

slavery statement which can be found on our website

www.onthebeachgroupplc.com/responsibility.

We safeguard our employees through a framework of

policies and statements including anti-slavery, equality

and diversity and data protection policies.

Supply chains

We expect all suppliers to implement a zero-tolerance

approach to slavery, forced labour and human

trafficking, and to comply with all local and national laws

and regulations. All hotels are required to complete

self-assessment audits which cover various topics including

compliance with law and regulations.

Data security and privacy

As an online retailer serving millions of customers,

protecting their data and ensuring safe online shopping

is critical. We meet our legal and regulatory duties and

responsibilities for protecting the personal data we have

within our care. Our policies and procedures are built on

the world-recognised principles contained within the EU

General Data Protection Regulation.

Whistleblowing

Our whistleblowing policy encourages employees to

raise any concerns about illegal or improper behaviour

without fear of victimisation, discrimination or disadvantage.

We have a whistleblowing telephone service run by an

independent organisation, allowing employees to raise

concern on an entirely confidential basis. The Audit

Committee receives regular reports on the use of the

service and concerns raised.

#### Responsibility and sustainability continued

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202384

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#### Non-financial and sustainability

#### information statement

The table below sets out where the information required to be disclosed under sections 414CA and 414CB Companies Act

2006 can be found in this Annual Report.

Reporting

requirement

Policies and standards

Where to read more in this report to

understand the impact on the business,

and the outcome of applying our policies

Environmental

matters

The Company does not have a specific policy on environmental issues, however, more information on

our business impact on the environment can be found in the Responsibility and Sustainability Report,

on page 58, which also contains the statutory carbon emission and energy data on page 74.

Employees •  Equality and diversity policy

•  Board diversity policy

•  Whistleblowing policy

•  HR policies including adoption leave,

parental leave, flexible working

•  Health and safety policy

•  Staff handbook

•  Responsibility and Sustainability, page 58

•  Stakeholder engagement and s.172 statement,

page 46

•  Principal risks and uncertainties, pages 31-41

•  Gender pay gap report

www.onthebeachgroupplc.com/responsibility

Social matters •   Health and safety policy

•  Staff handbook

•  Responsibility and Sustainability, page 58

•  Stakeholder engagement and s.172 statement,

page 46

Human rights •   Modern slavery statement

•  Anti-slavery and human trafficking policy

•  Data retention and destruction policy

•  Data handling and data quality policy

•  Employee data privacy policy

•  Responsibility and Sustainability, page 58

Anti-corruption

and anti-bribery

•  Anti-bribery and anti-corruption policy

•  Whistleblowing policy

•  Staff handbook

•  Responsibility and Sustainability, page 58

•  Audit Committee Report, page 108

Business model •  Business model, page 14

Non-financial

KPIs

•  Non-financial key performance indicators, pages 18-21

Description of

principal risks

•  Principal risks and uncertainties, pages 31-41

Certain Group policies are not published externally.

The Company’s strategic report, set out on pages 1-85, was approved by the Board on 4 December 2023 and signed on its

behalf by:

Shaun Morton

Chief Executive Officer

4 December 2023

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 85

STRATEGIC REPORT

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202386

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# GovernanceGovernance

Chairman’s introduction  88

Directors’ biographies  90

Corporate Governance statement  94

Report of the Nomination Committee  104

Report of the Audit Committee  108

Directors’ Remuneration Report  116

Other statutory and regulatory disclosures  140

Independent auditor’s report to the members of

On The Beach Group plc  145

Statement of Directors’ responsibilities  153

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 87

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I am pleased to present our Corporate Governance report,

which outlines our corporate governance structures and

procedures, as well as summarising the work of the Board

and its Committees to illustrate how we have discharged

our responsibilities during the year.

Strong governance is central to our successful management

of the Group and it provides the framework for the effective

delivery of our strategy, fulfilment of our purpose, the

creation of value for all our stakeholders and the ongoing

development of our sustainable business. As Chairman, I

am responsible for building and leading an effective Board

and to ensure that we continue to operate to the highest

standards of corporate governance.

#### Compliance with UK Corporate

#### Governance Code

This year, we are again reporting against the UK Corporate

Governance Code published in July 2018 (the ‘Code’).

I am satisfied with the standards of governance that the

Board continues to maintain and build upon, and the Board

considers that the Company has complied with the Code,

with the exception of the period between 30 June 2023 and

1 September 2023 when the Company was not compliant

with Provision 11 of the Code between Simon Cooper’s

appointment as a non-independent Founder Director and

Veronica Sharma’s appointment as an independent Non-

Executive Director. Further details are provided on page 94.

#### Succession Planning and Board

#### changes during FY23

In December 2022, we announced a succession planning

process for On the Beach’s founder and CEO, Simon

Cooper. In January, as part of our NED succession

planning in anticipation of David Kelly’s succession, Justine

Greening took on the role of Chair of the Remuneration

Committee and Elaine O’Donnell took on the role of Senior

Independent Director, from David Kelly, who remains on the

Board as a Non-Executive Director. In June, we welcomed

Jon Wormald as Chief Financial Officer, at which point the

Group‘s CEO succession plan was enacted. At the same

time, Shaun Morton commenced his role as Chief Executive

Officer, replacing Simon Cooper who transitioned to his new

role as Non-Executive Founder Director. In September, we

welcomed Veronica Sharma as an additional Non-Executive

Director, further strengthening the skills and experience on

the Board. Jon and Veronica’s biographies can be found on

pages 90 and 92 and more details about the succession

and recruitment processes can be found in the Nomination

Committee Report on page 104.

#### Shareholder engagement following

#### 2023 AGM Vote on Directors’

#### Remuneration Policy

At our AGM in January 2023, we sought shareholder

approval for a new Directors’ Remuneration Policy

(resolution 2). The voting result for this resolution was

79.34% in favour. This was unexpected, particularly given

strong shareholder engagement and support prior to

publication of the proposed policy and also prior to the

AGM. Following the AGM, Justine Greening, as the new

Chair of Remuneration Committee, undertook a thorough

engagement exercise with shareholders and proxy

representatives including ISS, Investment Association,

Glass Lewis and PIRC to listen to shareholder views on

remuneration. The Directors’ Remuneration Report, at

page 116, summarises the engagement, the issues raised,

the actions taken and rationale.

#### Board effectiveness

The Board undertook a thorough and tailored internal

review of its effectiveness during the year, with the Board

and its Committees continuing to function well. Details of the

process undertaken and the findings of the review can be

found on pages 102-103.

## Chairman’sChairman’s

## IntroductionIntroduction

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202388

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#### The Board remainseffective and continues

to work very well,

#### strengthened by the

#### Board changes during

#### the year.

#### Stakeholders

A key priority for the Board continued to be ensuring

engagement with our customers, employees and other

stakeholders. Our Section 172 Statement on page 46

outlines how the Board has engaged with stakeholders

throughout the year and taken their interests into account

when making decisions on behalf of the Company.

#### ESG

ESG considerations continue to be an increasingly important

area of focus for many of our stakeholders and during

the year, the Board monitored the implementation of the

ESG strategy and had direct oversight of all ESG matters

(including climate). You can read more about our ESG

journey on page 58.

#### Risk

During the year, we continued to embed our new risk

management system, enhancing the Group’s existing

assurance process and giving us additional confidence to

tackle risks and uncertainties that may arise as we execute

our strategic objectives and deliver on our ambition.

#### Conclusion

I believe that the Board remains effective and continues to

work very well, strengthened by the Board changes during

the year.

I believe that our governance arrangements provide a

strong foundation from which the Group can continue

to deliver sustainable growth for the benefit of all

our stakeholders.

Richard Pennycook

Chairman of the Board

On the Beach Group plc

4 December 2023

GOVERNANCE

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 89

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202390

#### Directors’ biographies

Richard Pennycook, CBE

Chairman of the Board

Appointed to Board: 1 April 2019

Independent: Yes

Listed Company Appointments: None

Committee Memberships: Nomination

(Chair), Remuneration and Disclosure

Experience and contribution: Richard

Pennycook joined On the Beach as

Chairman of the Board and of the

Nomination Committee on 1 April 2019.

Richard brings extensive experience

in both private and public retail and

consumer businesses, including

fast-growing online businesses.

Richard was previously non-executive

chairman of Howden Joinery Group

plc, a position he held from 2016 to

2022, having joined the board as a

non-executive director in 2013. He

was also non-executive chairman of

The Hut Group from 2012 to 2018,

having worked with this fast-growing

technology unicorn in an advisory

capacity since 2008.

Prior to his non-executive career,

Richard was CEO of The Co-operative

Group from 2013 to 2017, and before

this, held main board roles at a number

of public companies, including Wm

Morrison Supermarkets plc, RAC plc,

HP Bulmer Holdings plc, Laura Ashley

Holdings plc and J D Wetherspoon plc.

Shaun Morton

Chief Executive Officer

Appointed to Board: 17 July 2020

Independent: No

Listed Company Appointments: None

Committee Memberships: Disclosure

(Chair)

Experience and contribution: Shaun

is the Chief Executive Officer. He

joined On the Beach as Director

of Finance in February 2018, was

appointed CFO in July 2020 and

stepped into the role of CEO in June

2023. During his time at On the

Beach, Shaun has been instrumental

in guiding the Group through COVID,

leading on strategic initiatives

including the investment in our brand,

technology and customer proposition

and our decision to capture share

in the premium, long haul and B2B

strategic expansion areas.

Shaun is experienced in financial

planning and strategy, including adept

management of financial risks and

business development, and he has a

deep understanding of the Group’s

business, relationships and the sectors

in which it operates.

Prior to joining On the Beach, Shaun

held senior finance roles at Deloitte,

Asda and ghd hair, where he was

director of Finance for the Group.

Shaun is a qualified Chartered

Accountant and trained with

Deloitte LLP.

Jon Wormald

Chief Financial Officer

Appointed to Board: 30 June 2023

Independent: No

Listed Company Appointments: None

Committee Memberships: Disclosure

Experience and contribution: Jon

is the Chief Financial Officer having

joined On the Beach in June 2023.

Since joining the business Jon has

worked closely with the Executive

team to develop the strategic plan for

FY24 and beyond.

Jon joined On the Beach from THG

PLC, a global e-commerce technology

group and brand owner, where

he was Chief Financial Officer of

THG Nutrition, the world’s largest

online sports nutrition brand. Jon

was responsible for the financial

performance of the division alongside

responsibility for the vertically

integrated manufacturing businesses.

Prior to THG, Jon spent 11 years at the

Co-operative Group Limited, holding a

number of senior roles across its M&A

and Finance teams. Jon is a fellow of

the Institute of Chartered Accountants

of England and Wales, having qualified

with PwC LLP.

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 91

GOVERNANCE

Simon Cooper

Founder and Non-Executive

Director

Appointed to Board: 17 August 2015

Independent: No

Listed Company Appointments: None

Committee Memberships: None

Experience and contribution: Simon

Cooper is the founder of On the Beach

and, in June 2023, stepped down as

Chief Executive Officer to take up his

position as Founder Director NED, a

role created as part of the Group’s

CEO succession plan. Simon began

his career in the travel industry whilst

attending university, when he founded

ski holiday company ‘On the Piste’ in

1996, which went on to be purchased

by Thomson (now TUI) in 2008.

Simon has extensive travel experience,

with over 20 years in the industry,

and as the founder of On the Beach

he has a detailed understanding of

the business and all operations. He

led the Company through both its IPO

process in 2015 and the acquisitions of

Sunshine.co.uk and Classic Collection

Holidays. As a seasoned entrepreneur

and the founder of the business,

Simon brings key expertise in strategy

development and execution to the

Company.

David Kelly

Non-Executive Director

Appointed to Board: 28 August 2015

Independent: Yes

Listed Company Appointments: None

Committee Memberships:

Remuneration, Audit and Nomination

Experience and contribution: David

joined On the Beach in August 2015

as Non-Executive Director and Chair

of the Remuneration Committee. David

is a Product & Technology specialist

and his experience spans a variety

of complementary sectors, bringing

online travel industry knowledge from

positions at Lastminute.com, Holiday

Extras and Love Home Swap, along

with a broad ecommerce background

having held senior roles at Amazon,

eBay and Qliro. David has extensive

experience as a Non-Executive

Director of listed businesses, having

served previously on the Boards of

Reach PLC and The Gym Group plc.

David has in-depth knowledge of

the business, being the Group’s

longest serving Non-Executive

Director, and having previously

served the Company in the roles of

Senior Independent Director, Chair

of Remuneration Committee and

designated Non-Executive Director

for employee engagement.

Elaine O’Donnell

Senior Independent Director

Appointed to Board: 3 July 2018

Independent: Yes

Listed Company Appointments:

SThree plc (NED and Chair of the Audit

and Risk Committee) and The Gym

Group plc (NED and Chair of the Audit

and Risk Committee)

Committee Memberships: Audit

(Chair), Nomination and Remuneration

Experience and contribution:

Through her other appointments,

Elaine brings to the Board extensive

experience as a Non-Executive

Director and Chair of Audit, Risk,

Nomination and Remuneration

committees, and has also previously

served as Chair of the board of

Alliance Fund Managers (AFM), a

wholly owned subsidiary of MSIF and

of Games Workshop Group plc. Elaine

is a Chartered Accountant and brings

online retail industry experience to

the Company, as well as experience

in regulated industries. Elaine has

extensive PLC experience through

her previous role at Games Workshop

Group plc (as NED, SID and Chair)

as well as her incumbent positions

highlighted above.

Elaine was previously a partner

at EY LLP where she specialised

in corporate finance, mergers

and acquisitions, and worked with a

diverse range of PLCs and private

businesses.

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202392

The Rt. Hon Justine Greening

Non-Executive Director

Appointed to Board: 4 March 2021

Independent: Yes

Listed Company Appointments: None

Committee Memberships: Audit,

Nomination and Remuneration (Chair)

Experience and contribution: Justine

was a Member of Parliament for

Putney, Roehampton and Southfields

from 2005–2019 and spent eight

years as a Minister, including six in

Cabinet. After leaving government

in 2018, Justine founded the Social

Mobility Pledge campaign to drive

grass roots change through business

and higher education.

Prior to Justine’s political career, she

trained and qualified as a Chartered

Accountant with PriceWaterhouse in

the UK and Switzerland, before taking

a finance role at SmithKline Beecham

followed by a strategy role at

GlaxoSmithKline. Justine completed an

MBA at the London Business School

in 2000 and joined AA/Centrica as

head of sales and marketing finance

for three years before becoming a

Member of Parliament in 2005.

Veronica Sharma

Non-Executive Director

Appointed to Board: 1 September 2023

Independent: Yes

Listed Company Appointments: None

Committee Memberships: Audit,

Nomination and Remuneration

Experience and contribution:

Veronica joined On the Beach in

September 2023 as a Non-Executive

Director, also serving as a member

of the Audit, Remuneration and

Nomination Committees. Veronica

has recently taken on the role of

Designated Non-Executive Director

for Employee Engagement. Veronica

brings to the Board extensive

experience in strategic people and

organisational strategy roles, working

within a number of leading technology-

enabled organisations (both public and

private companies).

Veronica was Group Chief People

Officer at online car retailer Cazoo

Group Ltd, where she led its people

and engagement strategy as the

company grew from a UK only

organisation into a European business

across five markets. Prior to this,

Veronica founded a talent advisory

and organisational change consultancy

to private equity, venture capital and

other growth-focused organisations,

specialising in technology businesses.

Veronica was also Group Chief People

Officer at Photobox & Moonpig Group

plc where she led a large-scale

cultural transformation across Europe

and has also worked in a variety of

roles at organisations including eBay,

Laing O’Rourke and BAA Heathrow

Terminal 5.

Zoe Harris

Chief Marketing Officer

Appointed to Board: 14 October 2022

Independent: No

Listed Company Appointments: None

Committee Memberships: None

Experience and contribution:

Zoe joined On the Beach as Chief

Marketing Officer in January 2021 and

has been instrumental in developing

both the Group’s marketing strategy

and customer experience. Zoe

led on key initiatives including the

provision of free PCR Covid-19 tests for

customers when travel restrictions and

entry requirements required them; and

the introduction of perks for customers

to help holidays start sooner, including

free fast-track airport security for all

and free airport lounge access for 4\*

and 5\* customers in the summer.

Zoe joined On the Beach from GoCo

Group, where she had been since

2018, initially holding the role of CMO

for GoCompare and then CEO for

Look After My Bills (a GoCo company).

She joined GoCo from Reach PLC

(formerly Trinity Mirror) where she was

group marketing director for nearly

six years, working across both the

Nationals and Regionals to refresh

brand propositions and transform

marketing activity to better resonate

with consumers across both print and

digital platforms. Prior to this, she held

roles at the advertising agency WCRS

(Engine), Channel 5, MTV and NBC.

#### Directors’ biographies continued

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 93

GOVERNANCE

#### Board composition

11%11%

44% 33%

Chairman

Executive directors

Independent Non-executive directors

Founder NED (not independent)

#### Tenure in years

Simon

Cooper

David

Kelly

Elaine

O’Donnell

Richard

Pennycook

Shaun

Morton

Justine

Greening

19

8

5

4

3

2

1

Zoe

Harris

Veronica

Sharma

< 1

Jon

Wormald

< 1

Total number

of Directors

9

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202394

#### Compliance with the UK Corporate Governance Code

The principles set out in the 2018 UK Corporate Governance Code (the ‘Code’) emphasise the value of good corporate

governance to the long-term sustainable success of listed companies. These principles, and the supporting provisions,

cover five broad themes and the Board is responsible for ensuring that the Company has appropriate frameworks in place

to comply with the requirements of the Code.

The Corporate Governance section of the Annual Report explains how we have applied the main principles of the Code and

complied with its relevant provisions.

A copy of the Code is publicly available on the website of the Financial Reporting Council (‘FRC’), www.frc.org.uk.

During FY23, the Company complied with all relevant principles and provisions of the Code, with the exception of

provision 11 (at least half the board, excluding the chair, should be non-executive directors whom the Board considers to be

independent). From 30 June 2023 (when Simon Cooper stepped into the role of Founder NED, which is not independent)

until 1 September 2023 (when Veronica Sharma joined the Board as an independent Non-Executive Director) we were not

compliant with this provision of the Code. During that period, the Board comprised the Chair of the Board, three Executive

Directors, three Non-Executive Directors and the Founder NED, however the search for an independent Non-Executive

Director was ongoing and the appointment was made during August 2023 to start 1 September 2023, resulting in full

compliance with this provision.

The table below sets out where you can find further information on our compliance with the Code:

Code Section Contents Pages

Board Leadership

and Purpose

•  Chair’s Statement

•  Board of Directors

•  Governance structure

•  Board leadership and purpose

•  Designated Non-Executive Director for employee

engagement

•  Shareholder engagement

88-89

90-92

95

97

101

98

Division of Responsibilities

•  Board and Committee meetings

•  Governance structure

•  Division of responsibilities

•  Board composition

•  Appointments to the Board and succession planning

99

95

100

102

105-106

Composition, Succession

and Evaluation

•  Board composition

•  Board diversity, tenure and experience

•  Board, Committee and Director performance evaluation

•  Nomination Committee report

102

93, 106-107

102-103

104-107

Audit, Risk and

Internal Control

•  Audit Committee report

•  Strategic Report – Risk Management

•  Fair, balanced and understandable Annual Report

•  Viability Statement

108-115

30-41

111

42-45

Remuneration

•  Letter from the Chair of Remuneration Committee and Q&A

•  Remuneration for FY23

•  Summary of Remuneration Policy and Implementation

for FY24

•  Workforce Remuneration

•  Annual Report on remuneration

116-121

116-139

126-127

128-130

116-139

#### Corporate Governance statement

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 95

GOVERNANCE

#### Governance structure

The Board has agreed an effective governance framework, whose structure is set out below:

Board

Chaired by Richard Pennycook

The Board is responsible for promoting the long-term sustainable success of the Company through

setting a clear purpose and strategy, which creates long-term value for shareholders, whilst having

regard to the interests of wider stakeholders. The Board has overall authority for the management

and conduct of the Group’s business, strategy and development. The Board is also responsible for

ensuring the maintenance of a sound system of internal control and risk management (including

financial, operational and compliance controls and for reviewing the overall effectiveness of

systems in place) and for the approval of any changes to the capital, corporate and/or management

structure of the Group. The Board has reserved certain specific matters to itself for decision. The full

schedule of matters reserved to the Board is available in the Corporate Governance section of the

Company’s website.

Audit Committee

Chaired by Elaine O’Donnell

Reviews and reports to the Board

on the Group’s financial reporting,

internal control and risk management

systems, whistleblowing, internal

audit and the independence and

effectiveness of the statutory auditor.

The Audit Committee Report can be

read on pages 108-115.

Remuneration Committee

Chaired by Justine Greening

Responsible for all elements of

the remuneration of the Executive

Directors, the Chair and other

members of senior management

and reviewing wider workforce

remuneration to ensure the alignment

of incentives and reward with culture.

The Remuneration Committee Report

can be read on pages 116-139.

Nomination Committee

Chaired by Richard Pennycook

Reviews structure, size and

composition of the Board as well as

succession planning arrangements

and makes appropriate

recommendations to the Board.

The Nomination Committee Report

can be read on pages 104-107.

CEO and Executive Team

The Board delegates the day-to-day responsibility for running the Group to the CEO, who is

responsible for all commercial, operational, risk and financial elements. He is also responsible for

the management and development of the strategic direction for consideration and approval by the

Board. The Executive Team assists the CEO to implement the strategy as approved by the Board.

The Board has close contact with the Executive Team, who are regularly invited to attend meetings of

the Board to provide functional presentations in relation to strategic matters of interest to the Board.

The Board has also established a Disclosure Committee which is responsible for overseeing the

Company’s compliance with the Market Abuse Regulation and making decisions (with support of

advisers) on when information must be disclosed to the market.

Each Committee has terms of reference, which are available in the Governance section on the

Company’s website (www.onthebeachgroup.co.uk).

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202396

#### Board activity in FY23

Details of the main areas of focus for the Board and its Committees during the year are summarised below:

Topic Key activity

Strategic matters

•  Regularly reviewed performance against the Group’s strategy

•  Received presentations from management in relation to business strategy

and performance

•  Reviewed strategic opportunities

•  Received regular customer updates with key customer metrics

•  Continued to have oversight of the Group’s ESG strategy

•  Reviewed capital allocation & dividend policy

Business performance

•  Received regular updates from Chief Executive Officer and Chief Financial Officer

•  Reviewed the Group’s debt, capital and funding arrangements

•  Approved the annual budget and business plan

•  Approved the full year results, half year results and the annual report

•  Monitored the Group’s financial performance and financial results

•  Received updates on technology-related developments

Risk management and

internal controls

•  Regularly reviewed the implementation of the Group’s risk management framework

•  Reviewed principal risks and uncertainties and emerging risks

•  Reviewed and confirmed the Group’s viability statement and going concern status

•  Reviewed effectiveness of the Group’s systems of internal controls and risk

management

•  Continued to monitor the security and performance of the Company’s IT systems

and infrastructure

Governance and legal

•  Received and reviewed regular reports in relation to material legal matters

•  Received and reviewed updates on regulatory and governance developments

•  Reviewed and updated the terms of reference of the Board Committees

•  Received annual refresher training on continuing obligations as a listed business

and directors’ duties

•  Discussed specific issues raised by shareholders and other stakeholders

•  Approved the Company’s insurance programme

People, culture and Board

effectiveness

•  Discussed the results of employee-wide engagement surveys

•  Received regular updates from the People Team

•  Received regular updates on the Group’s People Strategy including Diversity

and Inclusion

•  Received updates from David Kelly, the designated Non-Executive Director for

workforce engagement (until November 2023 when Veronica Sharma took over

this role)

•  Considered succession planning for the Board and Executive Team

•  Undertook an evaluation of the Board’s effectiveness, the effectiveness of each

committee and individual directors

#### Corporate Governance statement continued

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 97

GOVERNANCE

Board leadership and

#### Company purpose

Role of the Board

The Board has overall responsibility for establishing the

Company’s purpose, values and strategy to deliver the

long-term sustainable success of the Company, generate

value for shareholders and to contribute to our wider

society. The Board recognises that it is accountable to

stakeholders for ensuring that the Group is appropriately

managed and achieves its objectives in a way that is

supported by the right culture and behaviours.

Our governance structure is set out on page 95 and

provides clear lines of accountability and responsibility.

The Board delegates some of its responsibilities to its

committees to assist it in carrying out its function of ensuring

effective independent oversight. Details of the significant

topics discussed and considered by the Board and its

committees during this year are summarised on pages

56-57. Responsibility for day-to-day operations is delegated

by the Board to the Executive Directors but the Board

has reserved certain specific matters to itself for decision.

Please see the Company’s website for the full schedule of

matters reserved to the Board.

Sustainability of business model

The Group’s business model is set out on page 14. The

Board closely monitors performance and ensures its actions

promote the long term sustainable success of the Company,

that the Group’s business model remains sound and that the

Executive Team is supported in assessing opportunities and

risks to the future success of the business. The Board does

this through:

•  Reports from, and discussions with, the Executive

Team and other members of senior management

on issues affecting the business and industry trends

and developments.

•  Engagement with key stakeholders – see pages 48-57.

•  Evaluating strategic opportunities to consider how these

will support the business model.

•  Maintaining a sound system of risk oversight and

internal controls, including reviewing principal risks

and uncertainties, identifying key and emerging risks

and considering how they may affect the model –

pages 30-41.

•  In assessing the Group’s prospects and viability for the

purposes of the viability statement (see pages 42-45),

the Board considers key factors likely to affect the future

development, performance and position of the Group.

Our purpose, values, and culture

Purpose – why we do what we do. Our purpose is to

challenge the status quo in the holiday sector to better meet

the needs of tomorrow’s holidaymaker. Our purpose drives

every business decision we make and ensures everyone

who works with us is focused on doing those things that

make it happen.

Values – underpin who we are and what we do.

We’re proud to have the following values at the heart

of the business:

Bold

We set our sights high and we

deliver. That means we seek out

new adventures near and far, do

things differently and have the

confidence to make bold choices.

And we like to stand out from the

crowd too.

Open

We pride ourselves on being

great hosts; warm and welcoming,

a bit like your favourite beach.

We’re a down to earth and

friendly bunch who work together

with a shared sense of purpose

– and purposefully open and

inclusive attitude.

Dynamic

Travel is part of who we are and

embedded in everything we do. We

don’t sit still and are always moving

ahead, learning quickly and finding

creative ways of doing things. Fast,

flexible and full of energy; that’s us.

These values are embedded in our business and guide how

we work. Nurturing a culture which supports us in achieving

our vision is essential – our company values provide the

framework around which that culture is built and thrives.

Culture – how we work together. Culture determines the

way that things are done in a business; the unwritten rules

that influence individual and group behaviour and attitudes.

Ensuring the link between purpose, strategy, values and

culture is critical to achieving the Company’s vision and to

creating long-term sustainability in our working approach.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 202398

Culture is established by leadership and by example, but

this also needs to be underpinned by clear policies, which

ensure that the Company’s obligations to its shareholders

and other stakeholders are clearly understood and met.

The Board uses a number of indicators to inform its

regular assessment of whether the culture continues to be

appropriate and its alignment with the Group’s purpose,

values and strategy, including:

•  Hive surveys – Reviewing the feedback from Hive

employee surveys, which capture feedback on a range

of topics, as well as gauging overall engagement levels

and facilitates the Board’s understanding of the culture

within the Company.

•  Compliance – The Group has robust policies in place in

relation to areas such an anti-bribery and anti-corruption,

anti-slavery and human trafficking and whistleblowing.

These policies and processes are overseen by the

Audit Committee as described on pages 108-115, and an

independent whistleblowing process monitored by the

Board as described on page 84.

•  Employee policies and practices – The Board receives

regular updates from the Chief Executive Officer and

Chief People Officer on employee matters. This provides

the Board with an understanding of the culture through

receipt of employee recruitment and retention data

and facilitate an understanding of the extent to which

the values and culture are embedded within the Group

The Group has fair and transparent employee policies

and practices, which ensure that employees’ rights

are respected in accordance with applicable laws

and employment contracts, together with a number

of programmes and initiatives that support the health

and wellbeing of our employees, develop talent and

promote diversity See page 60-65 for more details.

•  Risk – The Board also assesses management’s attitude

to risk. This is predominantly done through direct

engagement with management at Board meetings and

regular updates from the Executive Risk Committee.

•   Customer Report – The Board receives a monthly

report on key customer metrics and KPIs which help to

give a view on company culture.

Our whistleblowing policy encourages employees to raise

any concerns about illegal or improper behaviour without

fear of victimisation, discrimination or disadvantage.

We have a whistleblowing telephone service run by an

independent organisation, allowing employees to raise

concern on an entirely confidential basis. The Audit

Committee receives regular reports on the use of the

service and concerns raised.

For more information on our culture and how we invest and

reward our workforce, see the ‘Here for our people’ section

on pages 60-65.

Stakeholder engagement

The Board seeks to understand the views of our

stakeholders and engage with them in a variety of ways to

ensure that stakeholder interests can be considered during

our discussions and decision making. The section 172

report and stakeholder engagement section of the Strategic

report on pages 46-57 set out how the Board engages with

and encourages participation from stakeholders and the

effect the engagement has had on decisions taken by the

Board during the year. The ‘Here for our people’ section on

pages 60-65 also sets out how we actively engage with our

workforce. You can also find out more about our culture and

our commitment to our employees in this section.

Shareholder engagement

The Company is committed to engaging and maintaining

an active dialogue with all of its shareholders and our main

engagement methods are set out below:

Shareholder consultation – Following the publication of

the FY22 Annual Report, we communicated with 80% of

our shareholder base to offer an opportunity to engage in

relation to the Directors’ Remuneration Policy ahead of the

Annual General Meeting – see page 120 for an update on

how this feedback has impacted the decisions the Board

has taken and the actions proposed.

Investor meetings and presentations – The Company

has rolled out an investor relations programme enabling

dialogue and meetings between the Executive Directors

and institutional investors, fund managers and analysts.

At these meetings, a wide range of relevant issues including

strategy, performance, management and governance are

discussed within the constraints of information that has

already been made public.

Annual General Meeting (‘AGM’) – The AGM provides

stakeholders an opportunity to hear from the Board and

raise any questions they may have.

Senior Independent Director – Our Senior Independent

Director, Elaine O’Donnell, is available to shareholders if

they have concerns where contact through the normal

channels (namely CEO, CFO or Chairman) has failed,

or for which contact is inappropriate.

#### Corporate Governance statement continued

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 99

GOVERNANCE

Reports and presentations – All shareholders can access

announcements, investor presentations and the Annual

Report on the Company’s corporate website

(www.onthebeachgroupplc.com).

The Board is aware that institutional shareholders may

be in more regular contact with the Company than other

shareholders, but care is exercised to ensure that any

price-sensitive information is released to all shareholders,

institutional and private, at the same time, in accordance

with legal requirements.

Directors’ conflicts of interests

Directors have a statutory duty to avoid situations in which

they have or may have interests that conflict with those

of the Company, unless that conflict is first authorised by

the Board. This includes potential conflicts that may arise

when a Director takes up a position with another Company.

The Company’s Articles of Association enable the Board to

authorise potential conflicts of interest which may arise and

to impose limits or conditions, as appropriate, when giving

any authorisation.

Any decision of the Board to authorise a conflict of interest

is only effective if it is agreed without the conflicted

Director(s) voting or without their vote(s) being counted.

In making such a decision, the Directors must act in a way

that they consider is in good faith and will be the most likely

to promote the success of the Company.

The Company maintains a register of related parties and

register of Directors’ interests, which is reviewed by the

Board on a regular basis.

Board and Committee meetings

The Board held 11 scheduled meetings during the year, at which it considered all matters of a routine and strategic nature,

structured through clear agenda setting, written reports and presentations from both internal members of staff as well as

external advisers and consultants. The table below shows meeting attendance for scheduled meetings during the year.

There were a further number of ad hoc Board calls during the year, in addition to the scheduled meetings.

Director

Scheduled

Board

meetings

Audit

Committee

Remuneration

Committee

Nomination

Committee

Richard Pennycook 11/11 – 5/6 5/5

Simon Cooper 11/11 – – –

Shaun Morton 11/11 – – –

Zoe Harris

(1)

10/10 – – –

Jon Wormald

(2)

3/3 – – –

David Kelly 11/11 4/4 6/6 5/5

Elaine O’Donnell 11/11 4/4 6/6 5/5

Justine Greening  11/11 4/4 6/6 5/5

Veronica Sharma

(3)

1/1 1/1 1/1 -

1

Zoe Harris was appointed to the Board on 14 October 2022 and has attended all scheduled meetings since that date. She also attended a Board meeting as

an observer on the date she was appointed as a Director.

2

Jon Wormald was appointed to the Board on 30 June 2023 and has attended all scheduled meetings since that date.

3

Veronica Sharma was appointed to the Board on 1 September 2023 and has attended all scheduled meetings since that date. She also attended a Board

meeting as an observer after she had been appointed as a Director but before her start date.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023100

Information and support

All Directors have access to the Company Secretary, who

advises them on governance matters. Directors receive

and access their Board papers via an electronic portal.

The Chairman and the Company Secretary work together

to ensure that Board papers are clear, accurate and of

sufficient quality to ensure the Board can discharge its

duties. Specific business-related presentations are given

by senior management as part of Board meetings where

appropriate. As well as the support of the Company

Secretary, Directors have access to the Company’s

professional advisers where considered necessary.

Division of responsibilities

Clear division of roles and responsibilities

The roles of Chairman and Chief Executive Officer

are exercised by different individuals. The division of

responsibilities between the Chairman and the Chief

Executive Officer have been defined, formalised in writing,

and approved by the Board.

Chairman

Richard Pennycook, as Chairman, is responsible for:

•  The leadership and effectiveness of the Board and

setting its agenda and ensuring sufficient time is

available for discussion of agenda items, in particular

strategic issues;

•  Ensuring that all Directors receive accurate, timely and

clear information on financial, business and corporate

matters to make sound Board decisions;

•  Facilitating the effective contribution of Non-Executive

Directors;

•  Ensuring constructive relations between Executive and

Non-Executive Directors;

•  Ensuring effective communication with

shareholders; and

•  Ensuring that the performance of individual Directors,

the Board as a whole, and its Committees is evaluated at

least once a year.

Chief Executive Officer

Shaun Morton, as CEO, is responsible for managing

the business and driving it forward, including the

responsibility for:

•  The operations of the Group;

•  Developing Group objectives and strategy, having

regard to the Group’s responsibilities to its shareholders,

customers, employees and other stakeholders;

•  Following presentation to, and approval by, the Board,

for the successful implementation and achievement of

those strategies and objectives;

•  Ensuring that the Group’s businesses are managed in

line with strategy and approved business plans, and

comply with applicable legislation and Group policy;

•  Ensuring effective communication with

shareholders; and

•  Setting Group human resource policies, including

management development and succession planning

for the senior management team.

Chief Financial Officer

Jon Wormald, as CFO, is responsible for:

•  Supporting the CEO in developing the Group’s strategy

and its implementation;

•  Managing all aspects of the Group’s financial affairs;

•  Establishing financial processes and maintaining

adequate internal controls over financial reporting; and

•  Representing the Group to external stakeholders.

Senior Independent Director

Elaine O’Donnell, as Senior Independent Director, is

responsible for:

•  Acting as a sounding board for the Non-Executive

Chairman and supporting him in ensuring the Board is

effective and that constructive relations are maintained;

•  Acting as an intermediary for the other Directors when

necessary; and

•  Being available to shareholders in order to understand

their issues and concerns in order to relay to the Board.

Non-Executive Directors

In addition to the Chairman, the Company has four

independent Non-Executive Directors, who are appointed

to bring independence, impartiality, wide experience,

special knowledge and personal qualities to the Board.

The Non-Executive Directors provide a strong independent

element on the Board and are well placed to constructively

challenge and help develop proposals on strategy and

succession planning. Simon Cooper, as Founder Non-

Executive Director is not independent, but brings deep

knowledge of the company he built, the technology that

drives it and the wider travel environment as well as

strong mentoring skills to support the senior leadership

team. Regularly, following the end of Board meetings,

the Chairman and Non-Executive Directors meet formally

without the Executive Directors present in order to provide

evaluation on the Executive Directors. Similarly, the

Non-Executive Directors meet to evaluate and appraise

the Chairman’s performance. These regular appraisals are

important to evaluate the knowledge and skills of members

of the Board.

#### Corporate Governance statement continued

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 101

GOVERNANCE

Where Directors have a concern that cannot be resolved

about the Company or a proposed action, their concern

would be minuted by the Company Secretary following the

relevant Board or Committee meeting. No such concerns

arose during the financial year.

Designated Non-Executive Director

for Employee Engagement

David Kelly was the designated Non-Executive Director

(‘Designated NED’) for Employee Engagement until

November 2023 when Veronica Sharma took over as

Designated NED. The Designated NED is expected to:

•  Ensure there are agreed methods in place for on-going

engagement to understand the views and concerns

of employees;

•  Ensure that the views and concerns of employees

are represented and taken into account in the Board

decision-making process;

•  Ensure that the Board takes appropriate steps to

evaluate the impact of business proposals and

developments on employees, and considers what steps

should be taken to mitigate any adverse impact;

•  Ensure a feedback mechanism is in place to share with

employees how the Board plans to respond to their

views or concerns; and

•  Track and report achievements of the role in supporting

employee engagement.

The designated NED is not expected to take on

responsibilities otherwise carried out by executive directors

or the People function.

The designated NED’s duties in relation to employee

engagement include:

•  Quarterly review of employee engagement survey with

People function to:

•  discuss key areas of concern;

•  identify actions and areas of focus; and

•  review previously agreed actions and impact.

•  Quarterly review of key metrics and insights, including

but not limited to; voluntary turnover, sickness absence,

leaver surveys; and

•  Lead quarterly Board agenda item on employee

engagement;

•  The Designated NED will join:

•  “Pier Group” (the employee engagement forum) on a

quarterly basis;

•  “Up” Manager cohort for engagement and listening

(twice annually);

•  People Team meeting (twice annually);

•  NEDs will engage with a sub-set of employees during

in-person board meetings (monthly where possible).

Company Secretary

The Company Secretary acts as secretary to the Board

and its Committees and her appointment and removal is a

matter for the Board as a whole. The Company Secretary

is a member of the Executive Team and all Directors have

access to her advice and services.

In certain circumstances, Board Committees and individual

Directors may wish to take independent professional advice

in connection with their responsibilities and duties, and, in

this regard, the Company will meet the reasonable costs

and expenses incurred and the Company Secretary will

assist in arranging such advice.

Time commitments of Non-Executive Directors

All Directors are expected to dedicate sufficient time to

discharge their responsibilities. Non-Executive Directors

are advised when appointed of the time required to fulfil

the role and asked to confirm that they can make the

required commitment. Each individual’s commitment to their

role is reviewed annually and any external appointments

or other significant commitments of the Directors require

the prior approval of the Board. The Board will take into

consideration the time commitment required by the

Non-Executive Director in their role as a Board Director,

Committee Chair or Committee member in giving any

such permission.

The Board and Nomination Committee do not consider

that any of the Non-Executive Directors have too many

other commitments that would render them unable to

devote sufficient time to the Company’s activities. The

other directorships of the Non-Executive Directors for

listed companies are set out in their biographies on pages

90-92. None of the Directors hold directorships in FTSE 100

companies.

Composition, succession and evaluation

The Nomination Committee supports the Board by leading

the process for the appointment of Board members and

senior management, ensuring that such appointments

are in line with the Company’s succession plans. Further

information on the work of the Nomination Committee can

be found on pages 104-107.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023102

Board composition

During the year, the Board reviewed the overall balance

of skills, experience, independence and knowledge of

the Board and Committee members. Further details of

this review, including actions taken, are set out in the

Nomination Committee report on pages 104-105.

As required by provision 11 of the Code, at least 50% of

the Board, excluding the Chairman, are independent

Non-Executive Directors. The Board is currently comprised

of nine members: the Non-Executive Chairman, three

Executive Directors, four independent Non-Executive

Directors and the Founder Director NED. Details of the skills

and expertise of each member of the Board is set out in the

profiles on pages 90-92.

The Board reviews the independence of its Non-

Executive Directors as part of the annual Board and

Director evaluation process. The Nomination Committee

also considers Non-Executive Director independence

on an ongoing basis as part of its consideration of the

composition of the Board. The Board has determined

that, with the exception of the Founder Director NED, all

the Non-Executive Directors who served during the year

were independent and that, before and upon appointment

as Chairman, Richard Pennycook met the criteria of

independence as outlined in the Code.

The Board also believes that each of the independent

Non-Executives has retained independence of character

and judgement and has not formed associations with

management or others that may compromise their ability to

exercise independent judgement or act in the best interests

of the Group.

Appointments to the Board

The Nomination Committee, which is chaired by the

Chairman of the Board and comprises all Non-Executive

Directors, leads the process for Board appointments, which

are made on merit, against objective criteria, and makes

recommendations to the Board. The Board can appoint

any person to be a Director, either to fill a vacancy or as an

addition to the existing Board. Any Director so appointed

shall hold office only until the next AGM and shall then be

eligible for election by the shareholders. Non-Executive

Directors are typically expected to serve two, three-year

terms, although the Board may invite the Director to serve

for an additional period. Any term beyond six years is

subject to a rigorous review, taking into account the need

for progressive refreshment of the Board. For further

details of the work of the Nomination Committee, including

the appointment of Jon Wormald and Veronica Sharma

as Directors, please see the report of the Nomination

Committee on pages 104-107.

Development of Directors

The Company has an induction programme for all new

Directors joining the Board. Each induction is tailored to the

relevant Director’s experience and background with the aim

of enhancing their understanding of the Group’s strategy,

business, operating divisions, employees, customers,

suppliers and advisers and the role of the Board in setting

the tone of our culture and the governance standards.

All Directors are kept informed of changes in relevant

legislation and regulations and of changing financial and

commercial risks, and the Chairman continually reviews

the training needs of Directors according to their individual

needs. This review is ongoing and forms part of the annual

appraisal process.

The Company Secretary arranges training sessions to

support the learning and development of Directors or to

provide a useful backdrop for Board discussions (e.g. on the

economy, or on consumer attitudes/competitive landscape).

The Directors spend time with various leaders within the

business to further develop their knowledge and to provide

support, guidance and challenge, attend development

days during the year where they are provided with updates

on developments and training on certain areas in order to

deepen and develop their understanding of particular areas

of the business.

Board evaluation

The Board is committed to, and understands the value

and importance of, the evaluation and appraisal of the

performance of the Board, its Committees, and of the

individual Directors and the Chairman. During the year, an

internal evaluation was accordingly carried out to review the

composition, experience and skills to ensure that the Board

and its Committees continue to work effectively and that the

Directors are demonstrating a commitment to their roles.

As part of the internal evaluation process, questionnaires

were completed by each Board member in order to

compare performance against the Code. The questionnaire

covered leadership, effectiveness, accountability,

shareholder relations, meetings and administration. The

Board approved the agreed questionnaires and then these

were completed electronically. Results were analysed and

the Company Secretary prepared a report for the Chairman,

which was discussed at a Nomination Committee meeting.

The evaluation established that the Board and its

Committees were operating effectively and efficiently,

with good leadership and accountability. The Board

dynamic continues to work well, with great dedication

and commitment of each of the Board members, and

with the appropriate level of support and challenge from

Non-Executive Directors.

#### Corporate Governance statement continued

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 103

GOVERNANCE

Progress against the conclusions of the FY22 Board/Committee evaluation, together with actions from the FY23 Board/

Committee evaluation are set out below.

During the year, the Senior Independent Director evaluated the performance of the Chairman, who in turn evaluated the

performance of each Director. In addition, the Non-Executive Directors met independently from the Executive Directors to

discuss with the Chairman the overall functioning of the Board and the Chairman’s contribution in making it effective.

Following the above evaluations, the Directors concluded that the Board and its Committees operate effectively and that

each Director continues to contribute and demonstrate commitment to the role.

Actions from FY22 Board evaluation

Area of focus Progress

Succession planning

Significant work was undertaken during the year on succession planning at Board and

Executive Team level. In June 2023, the CEO Succession Plan was completed, with the

formal appointment of Jon Wormald as Chief Financial Officer and Shaun Morton as Chief

Executive Officer, replacing Simon Cooper who transitioned to his new role of Founder

Director NED.

Arrangements were also made for David Kelly’s succession, with Elaine O’Donnell taking

over the role of Senior Independent Director and Justine Greening becoming Chair of the

Remuneration Committee.

Board composition

Veronica Sharma joined the Board as an additional independent Non-Executive Director,

further enhancing the Board’s diversity and facilitating the achievement of its objectives

under the Board Diversity Policy.

Risk management

A Risk Management system has been implemented across the business and an Executive

Risk Committee has been established, providing regular updates to the Audit Committee to

facilitate its oversight of risk.

Actions from FY23 Board evaluation

Area of focus Actions

Investment Appraisals

The Board considered investment decisions were based on evidence and taken at the right

time. The evaluation concluded it would be beneficial to conduct investment appraisals one

year after the investment period.

Stakeholder

engagement

Stakeholder engagement was considered to be strong. It was noted that it would be

beneficial to increase employee engagement opportunities for the Board, including

NED visits.

Board Papers

Papers were considered to be of high quality and the meetings effectively chaired,

promoting effective decision making. The evaluation concluded that the Board would

benefit from earlier distribution of the papers to facilitate a thorough consideration of the

matters to be discussed.

Succession Planning

There were a number of Board changes during FY23 and the evaluation concluded

that these had been well managed and were proving to have a positive impact on the

effectiveness of the Board. Several respondents noted the importance of planning well for

succession for David Kelly’s role and this will be a focus during FY24.

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023104

I am pleased to introduce the report of the Nomination

Committee for the year ended 30 September 2023.

Role of the Committee

The principal role of the Committee is to keep under review

the structure, size and composition of the Board, make

appropriate recommendations to the Board with respect

to any necessary changes and succession planning for

the Board and senior leadership positions, including in

relation to ensuring and encouraging diversity in leadership

positions. The Committee’s full roles and responsibilities are

set out in written terms of reference, which are available on

the Company’s website at www.onthebeachgroupplc.com/

investor-centre/corporate-governance.

Membership and meetings

The Committee meets at least twice annually and at such

other times as are necessary to discharge its duties.

Only members of the Committee have the right to attend

meetings. The Chief Executive Officer, Chief Financial

Officer, as well as external advisers and others attend

for all or part of Committee meetings by invitation when

appropriate. The Company Secretary acts as secretary to

the Committee.

Report of the Report of the

## Nomination Nomination

## CommitteeCommittee

The Committee met five times during the year and member attendance is shown below.

Member Status Appointment Attendance

Richard Pennycook (Chair) Independent April 2019 5/5

David Kelly Independent August 2015  5/5

Elaine O’Donnell Independent July 2018  5/5

Justine Greening Independent March 2021  5/5

Veronica Sharma Independent September 2023 0 /0

The Committee’s composition meets the requirements of the Code.

Board composition and skills

As part of its review of Board composition, the Committee

reviewed the skills, diversity and capabilities of current

Board members. This involved self-assessment by each

Director of their skills, areas of functional expertise and

sectoral experience. The exercise gave the Committee an

overview of overall skills and experience, identified where

there are opportunities to further grow the Board’s collective

knowledge and informed us of those skills we may wish to

prioritise when preparing future role briefs.

As part of the review of Board composition, the Committee

also considered:

•  The independence of Non-Executive Directors,

considering the judgement, thinking and constructive

challenge that they demonstrate in the Board;

•  The balance on the Board between Executive and

Non-Executive Directors;

•  Diversity of the Board, including age, gender

and ethnicity;

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 105

GOVERNANCE

•  The business strategy and how the Board skills and

capability mix aligns with the current composition;

•  Length and tenure; and

•  The effectiveness review of the Board, its principal

Committees, the Chairman and individual Directors.

Having carried out the review, overall the Committee is

satisfied that the Board has the necessary mix of skills

and experience to fulfil its role effectively, however, it was

acknowledged that the ethnic diversity of the Board could

be improved.

All Directors are subject to annual re-election. Further

details about the particular skills, knowledge and

experience each Director brings to the Board can be

found in the Directors’ biographies on pages 90-92.

Succession planning and talent pipeline

Throughout the reporting period, the Committee continued

to review the leadership talent pipeline and succession

plans for the Board, and senior management, and the

designated short and long-term caretakers for each

Board and senior role, focusing on resolving key areas of

vulnerability and taking account of the continuing need to

consider gender and ethnic diversity.

The Committee takes an active interest in the quality and

development of talent and capabilities within the Group,

ensuring that appropriate opportunities are in place to

develop high-performing individuals and that there is a

sufficient and diverse pipeline of talent available to execute

the Company’s current and future strategy.

CEO Succession & Appointment of CFO

In December 2022, Simon Cooper informed the Board of

his intention to stand down within the next twelve months.

Prior to this, the Nomination Committee had, as a matter of

good practice, considered the risk of Simon wishing to retire

as CEO, and had reviewed whether an internal successor

could be identified or whether an external search would be

required. The Nomination Committee also engaged with

Simon Cooper about his future succession, and Simon was

firmly of the view that when the time came for him to step

back, that Shaun Morton, then CFO, was the right successor

for Simon’s role as CEO. Simon had worked with Shaun

closely, and had seen his talent and strategic capabilities

first hand, in particular how he had been instrumental in

guiding the Group through COVID, leading on strategic

initiatives including the investment in our brand, technology

and customer proposition and our decision to capture

share in the premium, long-haul and B2B segment. Since

his appointment as CFO, Shaun had worked very closely

with Simon on all operational and commercial aspects of

the business, including the evolution of the strategy, which

would ensure a seamless transition.

The Nomination Committee discussed succession for the

CEO role at length and in detail, including whether an

external process would be required or not. The Committee

decided that given a talented and natural successor was

available, it was not necessary or desirable to go through

an external process. However, the Committee engaged

Odgers Berndtson to undertake a rigorous CEO readiness

assessment. The results were presented to the Committee

and confirmed the Committee’s view that Shaun would

make an excellent CEO. The Committee also concluded

that if Shaun were to step into the role of CEO (i) it would

be important for Shaun to have an experienced CFO by

his side; and (ii) it would be desirable for Simon to stay on

in the role of Founder Non-Executive Director to ensure

the Company continued to benefit from the founder’s

knowledge and experience.

Accordingly, when Simon informed the Board that the time

was right to step away from the CEO role, it was agreed

that Shaun would step into the CEO role and Simon would

step into the Founder NED role, but only once a successor

could be found for Shaun’s role as CFO, and that was a very

important appointment.

An external search, undertaken by Odgers Berndtson,

commenced for the role of CFO. The Nomination Committee

oversaw this process, with the favoured candidates meeting

the members of the Nomination Committee. On 31 March

2023, the Board appointed Jon Wormald as CFO, with a

start date of 30 June 2023.

Jon joined from THG PLC, a global e-commerce technology

group and brand owner, where he was CFO of THG

Nutrition, the world’s largest online sports nutrition brand.

At THG Nutrition, Jon was responsible for the financial

performance of the division alongside responsibility for

the vertically integrated manufacturing businesses. Prior to

THG, Jon spent 11 years at the Co-operative Group Limited,

holding a number of senior roles including Director of M&A,

Programme Director and leading the Group’s Finance

department. Having worked closely with Jon in a previous

role, he is a talented individual whose extensive experience

in both online and consumer-facing businesses will deliver

real value for the Company.

On 30 June 2023, Jon became CFO, Shaun became

CEO, and Simon became Founder NED, bringing the CEO

succession plan to a successful close.

Change in Board Roles

As announced in last year’s report, as part of succession

planning for David Kelly’s multiple roles on the Board, Elaine

O’Donnell became Senior Independent Director and Justine

Greening became Chair of Remuneration Committee on

27 January 2023.

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023106

#### Report of the Nomination Committee continued

Appointment of Veronica Sharma as

Independent Non-Executive Director

Prior to Simon’s appointment as Founder NED, there

were three Executive Directors and three independent

Non-Executive Directors (excluding myself as Non-Executive

Chairman), which was compliant with the UK Corporate

Governance Code. However, when Simon stepped into

the role of Founder NED, which is not an independent

Director position, the Board was not comprised

(excluding the Chairman) of at least 50% independent

Non-Executive Directors.

In view of the increased number of Executive Directors, and

looking ahead to David stepping off the Board at the end of

his term, the Committee had already started the search for

a new independent Non-Executive Director to complement

the existing balance of skills and experience on the Board.

The Nomination Committee appointed ORESA to assist

it to find an independent Non-Executive Director. ORESA

supported the Committee to consider the skills and balance

already on the Board and to identify what type of skills and

experience the Committee was looking for in a new Director.

The Nomination Committee oversaw the process and met

with a number of talented candidates. The Nomination

Committee identified Veronica Sharma as the strongest

candidate with the best fit for the brief, and Veronica was

appointed as an independent NED on 3 August 2023,

taking effect on 1 September 2023. Veronica’s people and

organisational strategy capabilities (including as Group Chief

People Officer at Cazoo, Photopig & Moonpig Group plc) will

be complementary to the composition of the Board, and her

experience working within a number of leading technology

enabled organisations will be beneficial as we continue to

invest and innovate.

Veronica’s appointment ensures that, excluding myself

as Chairman, the Board is comprised of at least 50%

independent Non-Executive Directors.

Diversity

Diversity (in all respects including in terms of socio-

economic background, race, ethnicity, gender, sexual

orientation, age, physical abilities, religious and political

beliefs) is critical to the future success of the business and

the Committee fully appreciates the benefit of a diverse

Board in ensuring the broadest range of views, constructive

debate and challenge and in good decision making.

As part of its review of Board composition, the Nomination

Committee has again considered the diversity of the

Board, noting that in order to bring the widest range of

perspectives to the Company, which would in turn lead

to increased creativity, innovation, debate, understanding

and ultimately better decision making as a whole, diversity

should remain a key factor in determining appropriate

nominations.

To support its commitment to diversity, last year, the

Committee approved a new Board Diversity policy, which

set out the following objectives (aligned with the FCA’s

new Listing Rule). We have disclosed below our progress

towards these objectives.

Objective Objective met Comment

40% female representation at Board level Yes With the appointments of Zoe Harris and Veronica

Sharma, we now have 44% female representation on the

Board, and this will be an area we will continue to monitor

with future Board changes

At least one of the senior Board positions

(Chair, CEO, CFO, or Senior Independent

Director) being held by a female director

Ye s Elaine O’Donnell became SID on

27 January 2023

At least one member of the Board shall be

from a minority ethnic background

Ye s Veronica Sharma is from a minority ethnic background

and joined the Board on 1 September 2023

The table on page 107 sets out data on gender identity and ethnicity representation across the Board and Executive

Management. The Company Secretariat collates data on gender identity and ethnicity directly from our Board and Executive

Management using a Diversity and Inclusion Monitoring Form, which is circulated annually. The below tables directly reflect

the questions asked of the Board and Executive Management. All data is held securely in line with our data protection and

retention guidelines.

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 107

GOVERNANCE

(a) Gender identity as at 30 September 2023

Number

of board

members

Percentage

of the board

Number of senior

positions on the board

(CEO, CFO, SID and Chair)

Number in

executive

management

Percentage

of executive

management

Men 5 56 3 5 56

Women 4 44 1 4 44

Not specified/prefer not to say – – – – –

(b) Ethnicity Representation as at 30 September 2023

Number

of board

members

Percentage

of the board

Number of senior

positions on the board

(CEO, CFO, SID and Chair)

Number in

executive

management

Percentage

of executive

management

White British or other White

(including minority-white groups 8 89 4 9 100

Mixed/Multiple Ethnic Groups – – – – –

Asian/Asian British 1 11 – – –

Other ethnic group, including Arab – – – – –

Not specified/prefer not to say – – – – –

Black/African/Caribbean/

Black British – – – – –

Committee effectiveness

As part of the annual Board evaluation, all members of the Nomination Committee participated in an evaluation of the

Committee. The evaluation concluded that the Committee continues to perform effectively. Further details of the evaluation

can be found on pages 102-103.

Richard Pennycook

Chair, Nomination Committee

4 December 2023

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023108

I am pleased to present the Audit Committee report for the

year ended 30 September 2023. This report is intended

to provide shareholders with an insight into how key topics

were considered during the year, together with how the

Committee discharged its responsibilities.

The Committee fulfils a vital role in the Company’s

governance framework, providing valuable independent

challenge and oversight across the Company’s financial

reporting and internal control procedures. As a Committee,

we are responsible for monitoring and reviewing the

integrity of financial information and providing assurance

to the Board that the Group’s internal controls and risk

management systems are appropriate and regularly

reviewed. We also oversee the work of the external auditor,

approve their remuneration, review and evaluate their

performance and recommend their appointment.

Ultimately, the Committee ensures that shareholder

interests are protected and the Company’s long-term

strategy is supported.

We were delighted to welcome our new Chief Financial

Officer, Jon Wormald, to the business in June 2023.

As Chief Financial Officer, Jon has responsibility for all

aspects of financial reporting and control as well as risk

management. Since joining the business, Jon has attended

all Committee meetings and updated the Committee on

key matters as appropriate. I look forward to working with

Jon on ensuring we maintain and continue to enhance our

robust financial controls and quality reporting environment.

With the assistance of management and our external

auditor, EY, the Committee has considered the main financial

reporting issues, estimates and judgements, and we believe

that the information in the Annual Report is fair, balanced,

and understandable and clearly explains progress against

our strategic and operating objectives.

Elaine O’Donnell

Chair of the Audit Committee

#### Committee Governance

Responsibilities

The main roles and responsibilities of the Committee are set out in its terms of reference. The terms of reference are

reviewed annually by the Committee and proposed changes recommended to the Board. The current terms of reference

can be found at the Company’s website at: www.onthebeachgroupplc.com. These were updated on 30 November 2023.

The Committee’s main responsibilities are:

Financial

reporting

To review the reporting of financial and other information to the shareholders of the Company and

monitor the integrity of the financial statements, including the application of key judgements in

determining reported outcomes to ensure that they are fair, balanced and understandable.

External audit

To agree the external auditors engagement terms, scope and fees. To review the effectiveness and

objectivity of the external audit process, assess the independence and objectivity of the external

auditor and ensure appropriate policies and procedures are in place to protect such independence.

The Committee is also responsible for developing and implementing the Group’s policy on the provision

of non-audit services by the external auditor.

Report of Report of

## the Audit the Audit

## CommitteeCommittee

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 109

GOVERNANCE

Internal audit

To review regularly the need for an internal audit function and to evaluate the effectiveness and

robustness of the current internal control systems.

Risk

management,

internal controls

and compliance

To review and assess the adequacy of the systems of internal control and risk management and

monitor the risk profile of the business. Review the Company’s procedures for raising concerns and the

effectiveness of the Group’s anti-bribery and fraud prevention processes.

Committee composition

The Committee currently comprises four independent

Directors. The Committee members bring a wide range of

financial and commercial expertise necessary to fulfil the

Committee’s duties. Summary biographies of each member

of the Committee are included on pages 90-92. The Board

is satisfied that the Committee’s Chair, Elaine O’Donnell, has

extensive recent and relevant financial experience and that

the Committee as a whole has competence relevant to the

sector in which the Group operates Committee meetings

The Committee met four times during the year and member

attendance is shown below.

Member Status Appointment Attendance

Elaine O’Donnell

(Chair) Independent July 2018 4/ 4

David Kelly Independent August 2015 4/ 4

Justine Greening Independent March 2021 4/ 4

Veronica Sharma Independent

September

2023 1/ 1

The agenda for each meeting reflects the annual

reporting cycle of the Group and particular matters for the

Committee’s consideration. Only members of the Committee

are entitled to attend meetings; however, standing

invitations are extended to the Chair of the Board, Chief

Financial Officer, Chief Executive, Chief Marketing Officer,

Head of Group Reporting and Risk, the Company Secretary,

the Deputy Company Secretary and external auditor. In

addition, the Committee also invites other senior finance

and business managers to attend certain meetings. This

allows the Committee to be given a deeper level of insight

on certain business matters. During the year, the Committee

met with the external auditor without the Executive Directors

being present.

The Company Secretary is secretary to the Committee.

Effectiveness

The Committee has reviewed and considered the

effectiveness of its performance during the year. The review

included views of members of the Committee and of regular

attendees at the various meetings (including the Executive

Directors). The review indicated that the Committee

continues to perform well with no significant concerns.

Key activities of the Committee

during the year

•  Reviewed the proposed scope, materiality, focus areas

and planning for the external audit;

•  Reviewed and recommended to the Board the full and

half year financial results for publication and the financial

results presentations;

•  Monitored the implementation of the new risk

management framework and reviewed the activity of the

Executive Risk Committee throughout the year;

•  Focused on financial reporting to ensure the

annual report and accounts is fair, balanced and

understandable;

•  Reviewed the Group’s going concern and viability

statements;

•  Reviewed management’s approach to key judgemental

areas of reporting and the related comments of the

external auditor (see below for further details);

•  Reviewed the Group’s approach to meeting its reporting

responsibilities against the TCFD framework and the

Companies Act (Strategic Report) (Climate-related

Financial Disclosure) Regulations 2021;

•  Received and reviewed a report on whistleblowing

•  Considered the potential impact of forthcoming

regulatory reforms in relation to audit and corporate

governance

•  Reviewed the resolutions to be put to shareholders at

the 2023 AGM and reviewed the Terms of Reference;

•  Received updates on the Group’s security and data

protection processes;

•  Reviewed and provided feedback on an advanced draft

of a new Treasury Policy;

•  Reviewed the Group’s procedures for preventing and

detecting fraud, along with its systems and controls for

the prevention of bribery; and

•  Assessed the effectiveness of the external audit process

and the Committee’s effectiveness.

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023110

#### How the Committee discharged its responsibilities in FY23

Financial reporting

Significant matters relating to the financial statements considered by the Committee

As part of the process of monitoring the integrity of the financial information presented in the half-year results and the Annual

Report and Accounts, the Committee reviewed the key accounting policies and judgements adopted by management to

ensure that they were appropriate. The significant areas of judgement identified by the Committee, in conjunction with

management and the external auditor, together with a number of areas that the Committee deemed significant in the context

of the financial statements are set out below:

Description of focus area  Audit Committee action

Revenue recognition

Dependent on the contract with the customer and the

nature of services provided, the Group will either recognise

revenue on a booked basis where it acts as an agent or a

travelled basis where it acts as principal. Where the Group

operates as an agent, a provision for the estimated loss of

margin on future cancellations is also recorded.

This is subjective and involves judgement. Given the cost

of living crisis there has been an increase in cancellations

in FY23 which has necessitated a higher level of provision

than in the prior year.

The Audit Committee has considered management’s

judgements on the appropriateness of the revenue

recognition policy and consider the approach and

application of this policy to be appropriate.

Capitalised website development costs

The Group incurs significant internal costs in respect of

the development of the Group’s websites. The accounting

for these costs, as either development costs, which

are capitalised as intangible assets (for enhancement

of the website) or expensed as incurred (in respect of

maintenance), involves judgement.

The Committee has reviewed management’s application

of the accounting policy adopted and the assessment of

whether current projects meet the criteria required for costs

to be capitalised and consider the approach and application

of this policy to be appropriate.

Valuation of Goodwill, Intangibles and Investments

The estimated recoverable value of the Group’s intangible

assets is subjective due to inherent uncertainty involved in

forecasting and discounting future cash flows.

The principal uncertainty is the extent to which these

intangible assets will continue to generate cash flows for

the Group and whether this is sufficient to support the asset

value. This year, management has considered whether the

value of these assets has been impaired by the current

market conditions which include continued supply issues

and the cost of living.

Management has also considered the extent to which

the carrying value of investments in the parent company

may be impaired by reference to the current market

capitalisation of the Group.

The Committee has reviewed the accounting and is satisfied

with the approach of management. The Committee is satisfied

with the key assumptions used in the forecast, including the

use of sensitivities growth rates and discount rates.

Recoverability of trade receivables

The recoverability of customer monies in light of the cost of

living crisis and increasing interest rates.

The Committee has considered management’s judgments

and the appropriateness of the provision and considers

management’s approach to be reasonable.

#### Report of the Audit Committee continued

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 111

GOVERNANCE

Description of focus area  Audit Committee action

Task Force on Climate-Related Disclosures (‘TCFD’)

The Group is required to include TCFD reporting in its

annual reporting this year.

The Committee approved the appointment of an external

adviser to assist the Group in its preparedness for the

TCFD framework. The Audit Committee has assessed the

appropriateness and completeness of the Group’s disclosures

against the TCFD recommendations and is satisfied with the

Group’s disclosures.

Discontinued Operations

The Group decided to discontinue its International business

in September 2023 following a strategic review. Given this

was an operating segment in the prior year management

have given consideration to whether this meets the

requirements to be disclosed as Discontinued Operations.

The Committee has considered management’s judgments

and consider management’s approach to be reasonable.

Litigation

The Group has a number of litigation cases outstanding

which have been ongoing for several years. Post

the year-end the Group was successful in obtaining

judgement against Ryanair under which the Group was

awarded c£2m in respect of sums the Group had paid to

customers following cancelled flights. Given the nature

of this and other ongoing matters management have

given consideration as to whether any assets or liabilities

should be recognized at year-end or whether disclosure is

required of specific events.

The Committee has considered management’s judgments

and considers management’s approach to be reasonable.

Fair, balanced and understandable

The Committee considered whether the half-year results and the Annual Report and Accounts were fair, balanced and

understandable and whether the information provided was sufficient for a reader of the statements to understand the

Group’s position and performance, business model, risks and strategy.

In arriving at its assessment, the Committee has:

•  Taken into consideration that the Annual Report has been reviewed at several levels within the Group ensuring overall

balance and consistency;

•  Received an early draft of the Annual Report to enable sufficient time for comment and review;

•  Satisfied itself that there is a robust process in place to support the fair, balanced and understandable assessment; and

•  Considered the external auditor’s review of the Annual Report.

The Directors’ statement on a fair, balanced and understandable Annual Report and Accounts is set out on page 153

of this Report.

Going concern and viability statement

The Committee reviewed the appropriateness of adopting the going concern basis of accounting in preparing the full-year

financial statements and assessed whether the business was viable in accordance with the Code. The assessment included

a review of the principal risks facing the Group, their financial impact, how they are managed, and the availability of finance

and the Company’s choice of a five-year assessment period. This was supported by a very thorough paper from the CFO.

The Group’s viability statement is on pages 42-45.

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023112

#### External Audit

External auditor effectiveness

and appointment

The Committee oversees the Group’s relationship with the

external auditor and reviews and makes recommendations

regarding their reappointment. Throughout the year, the

Committee has considered the on-going effectiveness of

EY, looking at the quality of their reports to the Committee,

the performance of the EY team both in and outside

Committee meetings, and how EY have interacted and

challenged management. As well as this on-going review,

the Committee considered the effectiveness of EY as part of

the 2023 year-end process. The Committee took a number

of factors into account when considering the effectiveness

of the external audit including:

•  The quality of the audit planning covering the approach,

scope and levels of fees for the audit;

•  Delivery and execution of the agreed external audit

process for FY23;

•  The extent of EY’s resources and technical capability

to deliver a robust and timely audit, including the

experience, industry knowledge and expertise of the

EY audit engagement team;

•  The quality of EY’s explanation of and response to

significant risks identified;

•  The competence with which EY handled and

communicated the key accounting and audit

judgements;

•  The communication and engagement between

management, EY and the Committee; and

•  The steps taken by EY to ensure their objectivity

and independence.

The Committee also sought the views of key members of

the finance team, senior management and Directors on the

audit process and the quality and experience of the audit

partners engaged in the audit.

The Committee meets with the external auditor at least

once each year without management being present, which

provides additional opportunity for open dialogue and

feedback. Matters typically discussed include the auditor’s

assessment of business risks, the transparency and

openness of interactions with management, confirmation

that there has been no restriction in scope placed on

them by management and how they have exercised

professional scepticism.

The Committee has concluded that overall, EY has carried

out its audit for FY23 effectively and efficiently and that

EY continues to provide constructive and independent

challenge to management and consistently demonstrates a

realistic and commercial view of the business.

Independence and non-audit services

The Committee takes steps to ensure that the external

auditor remains objective and independent through a

combination of:

•  Assurances provided by EY on the safeguards in place

to maintain independence;

•  Oversight of the non-audit services policy and fees

paid; and

•  Oversight of policy on employing former auditors.

A formal policy is in place in relation to the provision of

non-audit services by the external auditor to ensure that

there is adequate protection of their independence and

objectivity. The policy ensures that the Group benefits from

the cumulative knowledge and experience of its auditor,

whilst ensuring at the same time that the auditor maintains

the same degree of objectivity and independence.

#### Report of the Audit Committee continued

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 113

GOVERNANCE

The Company’s policy is that, except in exceptional

circumstances, non-audit fees to the audit firm should not

exceed 70% of the amount of the audit fee for the current

financial year (audit fee £422k). In addition, all non-audit

work in excess of £15,000 should be the subject of a

competitive tender.

Non-audit fees are monitored by the Committee and the

Committee is satisfied that all non-audit work undertaken

this year was in line with our policy and did not detract

from the objectivity and independence of the external

auditors. The fees paid to EY in respect of non-audit

services during the year related to the review of interim

Financial Statements and the ATOL return and totalled

£83k representing 16% of the total audit fee (2022: £68k,

representing 18% of the total audit fee). These non-audit

services are considered to be closely related to the work

performed by EY as auditor of the Group and, therefore, the

auditor is the appropriate firm to carry out the services.

The external auditor confirms its independence at

least annually.

Tenure

EY was appointed auditor to the Group in March

2019 following a competitive audit tender process

that commenced towards the end of 2018. Subject to

continuing satisfactory performance, we anticipate the

lead audit partner will rotate after her fifth year to ensure

independence and steps are now being taken to ensure a

smooth and appropriate handover to our new audit partner

in early 2024.

The Committee recommended, and the Board intends to

propose, the reappointment of EY as the Company’s auditor

for FY24. It believes the independence and objectivity

of the external auditor and the effectiveness of the audit

process are safeguarded and remain strong.

While the Company is not a FTSE 350 listed company, we

continue to comply with the UK Competition and Markets

Authority’s Statutory Audit Services Order, which states,

among other matters, that FTSE 350 listed companies

should put their external audit contract out to public tender

at least every ten years. The Group intends to remain in

full compliance with the requirement to carry out a formal

tender at least once every ten years.

There are no contractual obligations that restrict the

Committee’s choice of external auditor.

Internal audit

The Committee has again considered the requirement for

the setting up of an internal audit function. As part of this

review, the Committee considered:

•  The business model under which the Company currently

operates in the context of its activities and in particular

the management model that it has put in place to

manage its business operations. There is a significant

degree of senior oversight, particularly in respect of

ongoing business performance, involving both the

CEO and CFO.

•  The existing internal control environment. In this respect,

the Committee was satisfied that procedures and

routines are well established across the business and

that management had given sufficient assurances that

other monitoring processes (including internal reviews

of the Group’s operations undertaken periodically by

senior finance staff) were being applied and would be

developed using the existing expertise of the finance

department to help ensure that the Group’s system of

internal control was functioning as intended.

•  Reports from the external auditors regarding internal

control and risk management, supplemented by

extended assurance reviews by external consultants.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023114

•  The Executive Risk Committee (“ERC”), responsible

for the oversight and management of risk across the

business, as well as the performance of the risk and

control system and ensuring the implementation of

effective mitigations and controls to manage risk.

Reports from the Risk and Internal Control Manager, who is

responsible for, inter alia, enhancing internal controls across

the business, coordinating the risk assessment process,

implementing and overseeing actions plans to mitigate

risks and address findings from audits, evaluations and

internal testing.

Having undertaken the review, and considering the nature,

scale, complexity and range of operations of the Company

and the rolling programme of risk management in place,

the Committee again determined that it was not currently

necessary to establish an internal audit function. The

Committee will, as part of its remit, continue to evaluate

the effectiveness and robustness of the current system

of control.

Risk management and internal control

The Board is responsible for establishing, maintaining

and monitoring the Group’s system of risk management

and internal control and reviewing its effectiveness.

The Committee monitors the performance of management

in this area.

The integration of the risk management framework has not

only enhanced the Group’s ability to identify and mitigate

potential risks but has also enabled a proactive approach

towards risk management. By embedding this framework

into its operations, the Group has created a culture of risk

awareness and accountability throughout the organisation.

The iterative nature of the risk management framework

means that it is an ongoing process, continuously evolving

and adapting to the changing business landscape.

This approach ensures that the Group remains agile

in its response to emerging risks and opportunities.

We have an ongoing process for identifying, evaluating

and managing the principal risks faced by the Group. The

Group’s risks are monitored by the Audit Committee on

behalf of the Board, which sets aside time for an in-depth

discussion of notable or changing risks to the business

and receives regular updates from the ERC on risk

developments. A description of the process for managing

risk together with a description of the principal risks and

strategies to manage those risks is provided on pages 30-

41. The Committee has continued to keep under review the

embedding our Risk Management Framework during FY24.

Internal control systems are designed to meet the particular

needs of the Group and the risks to which it is exposed.

Such systems are designed to manage rather than eliminate

the risk of not achieving business objectives and can only

provide reasonable and not absolute assurance against

material misstatement or loss. The Board seeks to manage

this risk by having established a well-defined organisational

structure, clear operating procedures, embedded lines of

responsibility, delegated authority to executive management

and a comprehensive financial reporting process.

Key features of the Group’s current system of internal

control and risk management are:

•  Risks are highlighted at various levels in particular

at emerging, strategic and department level and are

captured in the new digitised real-time risk register. The

register identifies the risk area, the probability of the risk

occurring, the impact if it does occur and the actions

being taken to manage the risk to a desired level.

•  The risk and control system provides real-time

reporting and focuses on highly ranked risks and the

corresponding controls that mitigate the likelihood of

the risk occurring. The risks and the performance of the

controls are reviewed by the ERC on a quarterly basis

and are approved by the Board annually.

•  Monthly consolidated Group management accounts.

These provide relevant, reliable and up-to-date financial

and non-financial information to management and the

Board including an income statement, balance sheet

and cash flow statement. Results are reviewed each

month by management, the Executive Team and the

Board. Results are compared against expectations and

significant variances are explained by management.

•  Annual budget and quarterly reforecast, against which

management monitor the key business and financial

activities towards achieving the financial objectives

each month.

•  Detailed appraisal and authorisation procedures for

capital and operational expenditure.

•  Embedded policies and procedures to ensure the

integrity and accuracy of accounting records and to

safeguard the Group’s assets.

•  Defined management structure and delegation of

authority to Committees of the Board and associated

business units.

•  Security and compliance training for all employees.

•  Monitoring of any whistleblowing or fraud reports.

•  Recruitment standards and training to ensure the

integrity and competence of staff.

In addition, the Audit Committee receives detailed reports

from the external auditor in relation to the financial

statements. The Chair of the Audit Committee also has

regular interaction with the external auditor and senior

members of the Group’s finance department in order to

monitor and assess the effectiveness of the Group’s system

of internal controls.

#### Report of the Audit Committee continued

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 115

GOVERNANCE

The Board, through the Audit Committee, has reviewed

the effectiveness of the Group’s system of internal controls

in operation across the Group. This review covered the

material controls, including financial, operational and

compliance, as well as risk management arrangements.

No significant control failings or weaknesses were identified

during the period under review.

We will continue to develop our programme of assurance

around our risk management and internal controls

processes in the year ahead. This will largely be facilitated

internally, with third party expertise or independence

when required.

Whistleblowing

The Group has a formal whistleblowing policy in place,

which provides details of how employees can raise

concerns in relation to the Group’s activities or the actions

of any employee of the Group on a confidential basis.

This policy is reviewed annually by the Audit Committee.

The Group provides a whistleblowing telephone service

run by an independent organisation, allowing employees

who do not wish to use normal internal line management

channels, to raise concerns on an entirely confidential basis.

The Committee receives regular reports on the use of the

service, any significant reports that have been received, the

investigations carried out and any actions arising as a result.

Elaine O’Donnell

Chair, Audit Committee

4 December 2023

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023116

#### Letter from the Directors’

#### Remuneration Committee Chair

I am pleased to introduce my first Directors’ Remuneration

Report (the “Report”) as Chair of the Remuneration

Committee (the “Committee”) for the financial year to

30 September 2023. Having joined the On The Beach

Board in March 2021, I became Chair of the Remuneration

Committee in January 2023. On behalf of the Committee

and the Board, I would like to thank the previous Chair,

David Kelly, for his stewardship of the Committee since the

Company’s IPO in 2015, his thorough handover, and his

ongoing support as a continued valued member of

the Committee.

During the course of this year we have seen the Board

transition to new leadership under new CEO Shaun Morton,

and over the coming pages, I set out the Committee’s

approach to executive pay, including the alignment of

remuneration with our business strategy, and also how

it takes account of stakeholder expectations. Following

the introduction of the Company’s new Remuneration

Policy approved at the 2023 AGM and the resulting vote,

we have consulted with shareholders and reflected on

that feedback. Subsequently, we have undertaken a

review of the layout and content of this report so that the

information is presented clearly and transparently, with even

greater clarity.

The report also sets out the broader context of how the

Company approaches wider workforce remuneration,

reflecting the challenges that our employees face in

relation to the cost of living and the Company’s approach

to supporting our employees during this period.

We are very conscious of the heightened focus on

remuneration and as a Committee have sought to clearly

articulate our approach and decisions in relation to

executive pay which are set out in this report.

#### Contents

Letter from the Remuneration Committee Chair:

Summary of approach to remuneration, outcomes for FY23

and implementation for FY24, including a Q&A on key topics

pages 116-121

Our Stakeholders, our Strategy and the Link to

Remuneration:

Summary of how remuneration at OTB supports our strategy

and key stakeholders

page 122

Remuneration for FY23:

Summary of incentive plan outcomes and total remuneration

for our Executive Directors

page 123

OTB Remuneration Policy & Implementation for FY24:

Summary of our Directors’ Remuneration Policy

pages 124-127

Workforce Remuneration:

Summary of our approach to workforce remuneration

and broader workforce initiatives

pages 128-130

Other statutory remuneration disclosures:

Provides statutory remuneration disclosures not provided

elsewhere in this report

page 131-139

Member Attendance

The Rt. Hon Justine Greening

(Chair from 27 Jan 2023) 6/6

David Kelly

(Chair to 27 Jan 2023) 6/6

Elaine O’Donnell 6/6

Richard Pennycook 5/6

Veronica Sharma

(member from 1 September 2023) 1/1

## Directors’ Directors’

## Remuneration Remuneration

## ReportReport

![]()

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 117

GOVERNANCE

#### Letter from the Directors’

#### Remuneration Committee Chair

continued

Stakeholders

At the heart of our remuneration strategy lies a commitment

to recognising and rewarding the talent that propels our

success and delivers our growth strategy. Our primary focus

is on attracting, retaining, and fairly rewarding our dedicated

workforce and leadership team. This commitment is not

just about internal stakeholders; it extends to contributing

positively to society and communities, fostering equity

and opportunities.

In shaping our remuneration strategy, we have actively

engaged with our investors, promoting open and

transparent communication. Our commitment doesn’t stop

there. We place significant emphasis on the customer

experience and its continued enhancement. We recognise

that highly-engaged and motivated employees are

vital to driving positive customer experiences and our

remuneration strategy is therefore designed to align with

this interconnected approach. Senior bonuses are tied to

employee and customer satisfaction, reinforcing our belief

that happy employees translate to delighted customers.

This comprehensive strategy underscores our dedication to

ensuring that our remuneration practices not only drive our

growth strategy but also contribute to creating a positive

impact on our customers and society at large.

Our Remuneration Policy is designed to deliver

balanced outcomes for our stakeholders, driving

long-term sustainable performance for the benefit of all

of our stakeholders: employees, investors, customers,

communities & society, regulators & government.

In overseeing remuneration outcomes, the Committee

ensures that performance is assessed in the round and

over time through stakeholder lenses (see page 122).

New Directors’ Remuneration Policy

and new LTIP

Shareholders were asked to approve a new Directors’

Remuneration Policy (the “Policy”) at the 2023 AGM.

The main change was the transition from a performance-

based long-term incentive to a time-based plan (subject

to a discretionary performance underpin - see “spotlight”

on page 137) and a corresponding reduction in quantum

from 200% to 100% of salary in recognition of the removal

of targets. The Committee believes that the new LTIP

structure will enable the Company to retain crucial talent

by empowering management with greater visibility over

long-term remuneration outcomes in a challenging and

unpredictable market. The structure provides a strong

incentive for management to contribute to shareholder

value by driving sustainable growth and is therefore fully

aligned with the Company’s growth strategy.

The vast majority of our shareholders were supportive of

the changes, with 79.34% of shareholders voting in favour

of the Policy. As this level of support was just under the 80%

threshold established by the UK Corporate Governance

Code, the Committee engaged with shareholders following

the AGM to further understand their views. Further details

are set out in my Q&A on page 120.

FY23 LTIP Award

The first awards under the new LTIP were made on

24 February 2023 (the “FY23 LTIP Award”); see page 136

for more details.

#### Spotlight on...

Market alignment of executive pay

page 119

Tracking employee socio-economic data

page 130

Link between strategy and remuneration incentives

page 122

Approach to LTIP underpin and discretion

page 137

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023118

#### Letter from the Directors’

#### Remuneration Committee Chair

continued

FY23 Bonus Outcome

The FY23 annual bonus for the Executive Directors was

based on Group adjusted profit before tax (“Group Adjusted

PBT”) (35% weighting), Group total transaction value (“Group

TTV”) (35% weighting), net promoter score (“NPS”) (20%

weighting) and employee engagement (10% weighting).

Based on the performance against those targets, the bonus

outcome for the year was 61.14% of maximum, of which half

will be deferred into shares for two years. This compares to

79.7% in FY22. The international segment was discontinued

on 30 September 2023, and is excluded from the reported

figures for Group TTV and Group Adjusted PBT because

they are reported on a continuing basis. However, for

the purposes of calculating performance against bonus

targets, the Committee considered Group TTV and Group

Adjusted PBT including the impact of the international

division, because this was consistent with how the target

had been set. The inclusion of the international division

reduced the overall bonus payout, because the £0.5m loss

in that division reduced the overall performance against the

Group Adjusted PBT target. Offset against that is a near-

maximum target performance on total transaction value with

the group hitting record TTV approaching £1.1bn. Both NPS

and employee engagement scores were broadly on target

in relation to bonus outturns. The Committee judged that

the formulaic bonus outcome was an appropriate reflection

of performance in the year and therefore did not exercise

discretion to adjust it.

FY21 LTIP - EPS Outcome

The LTIP award granted to Simon Cooper, Shaun Morton

and Zoe Harris in FY21 was based on earnings per share

(“EPS”) (70% weighting) and absolute total shareholder

return (“TSR”) (30% weighting). The EPS target was not

met and accordingly this element will lapse in full. The

Committee decided there was no reason to exercise any

discretion to adjust this outcome. Performance against the

TSR target will be assessed after the TSR performance

period ends in February 2024. However, based on

performance up to 30 September 2023, our current

estimate is that this element will also lapse in full as the

performance is below the threshold level.

Approach to performance and reward for FY24

The Committee considered carefully the need for Executive

Director remuneration to be considered in relation to market

pay benchmarking but also against wider workforce pay

and benefits.

Base salary: The Committee increased the Executive

Directors’ base salary by 2% from 1 January 2024, which

is at a lower rate than the wider workforce base pay

increase of 4%.

Pension: The Executive Directors’ pension contributions are

aligned with the wider workforce (currently 3% of eligible

earnings but due to increase to 4% from January 2024) and

will remain so in FY24.

Annual bonus: The maximum bonus opportunity remains

unchanged at 100% of salary. The Committee considered

the existing bonus metrics and weighting in relation to the

business strategy and concluded they remain the strongest

approach to align remuneration with the strategy to grow

market share, in a way that drives increased profitability,

whilst also recognising the importance of employee

engagement and customer satisfaction in underpinning this

strategy. The FY24 bonus will therefore adopt the same

structure (metrics and weighting) as the FY23 awards.

The forward looking targets are deemed to be commercially

sensitive but full details will be disclosed on a retrospective

basis in next year’s Annual Report and Accounts. The

deferral of up to 50% of any pay-out in shares for two years

remains unchanged.

FY24 LTIP: LTIP awards of 100% of salary were granted

to the Executive Directors on 3 October 2023 (the “FY24

LTIP Award”). Each LTIP award vests after three years,

but is subject to continued employment over the vesting

period and a further two-year post-vesting holding period

then applies for Executive Directors. Under the Directors’

Remuneration Policy, awards are subject to a discretionary

performance underpin based on the Company’s

performance and shareholder experience. This approach is

further explained on page 137.

Non-Executive Directors: Following a period of unchanged

base fees since 2021, the Board reviewed the rates of pay

for Non-Executive Directors over the year to ensure they

remain aligned with market levels. These were disclosed

in the FY22 Directors’ Remuneration Report and remain

unchanged.

Board Changes

During the year the Company’s founder and CEO Simon

Cooper stood down to take a new role as a Non-Executive

Director. The Committee determined that Simon Cooper

should receive ‘good leaver’ status and is being treated in

line with the Policy. Simon receives the standard base NED

fee for his role as Founder Non-Executive Director, but no

further remuneration awards will be granted.

#### Directors’ Remuneration Report continued

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GOVERNANCE

#### Spotlight on market alignment of executive pay

When we set the remuneration of our Executive Directors, one of the factors the Committee considers is the

positioning of remuneration versus the market, which we believe is comparable sized companies operating

in similar sectors (broadly the “Consumer Discretion” sector).

The chart below shows the relative position of the total target remuneration under the Policy in comparison

to this peer group.

Note: For the Chief Marketing Officer, the market comparison is based on Executive Director roles

(excluding CEO and CFO roles) in FTSE Small Cap companies.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 119

Relative positioning of target remuneration

CEO

Shaun Morton

CFO

Jon Wormald

CMO

Zoe Harris

Top quartile

3rd quartile

2nd quartile

Bottom quartile

Relative positioning of OTB

Our previous Chief Financial Officer, Shaun Morton, was

appointed as CEO on 30 June 2023 with Jon Wormald

replacing Shaun as Chief Financial Officer on the same date.

In addition, as announced in last year’s report, Zoe Harris

joined the Board as CMO on 14 October 2022.

The Report of the Nomination Committee sets out the

thorough process that was undertaken to select Shaun

as CEO and Jon as CFO. In support of the succession

planning exercise, an independent analysis was undertaken

by external advisers to assess the market rate for the

roles. Based on this data, and an assessment of the skills

and experience of the candidates, the Committee set the

incoming CEO salary at £425,000 and the incoming CFO

salary at £265,000.

More details on the Committee’s work during FY23 in

relation to Board changes is on pages 120-121. Additional

details on implementation of remuneration for all Executive

Directors in relation to FY24 can be found on pages 124-127.

Conclusion

The Committee remains committed to ensuring that we are

responsive to developments in best practice, as well as

a transparent approach in respect of executive pay in the

context of the wider workforce.

Following the 2023 AGM, I have found the engagement

process with shareholders this year valuable and will seek

to continue to have open and constructive engagement with

shareholders through FY24 and beyond.

Should you have any queries or comments on this report, or

more generally in relation to remuneration, then please do

not hesitate to contact me via the Company Secretary.

I hope that you find the information in this report helpful and

informative, and I look forward to your continued support at

the Company’s 2024 Annual General Meeting.

The Rt. Hon Justine Greening

Chair of the Remuneration Committee

Higher relative pay

versus market

Lower relative pay

versus market

Upper quartile: 25% of companies pay more

than this level and 75% of companies pay less

Median: 50% of companies pay more

than this level and 50% of companies pay less

Lower quartile: 75% of companies pay more

than this level and 25% of companies pay less

![]()

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023120

#### Directors’ Remuneration Report continued

#### Q&A with the Chair of the Directors’ Remuneration Report

Q

At the 2023 AGM, the Remuneration Policy

received less than 80% support. What

engagement was undertaken, what issues

arose and what actions is the Committee

taking to address them?

A

Shareholders were asked to approve a new Directors’

Remuneration Policy at the 2023 AGM, which included a

new time-based long term incentive plan (the “LTIP”), often

referred to as a “restricted share plan”. As part of the Policy

review, the Committee consulted with major proxy voting

agencies and over 65% of our shareholder base and took

on board the feedback received. For example, while the

initial proposal was for the 2023 LTIP to incorporate both

performance and time-based elements (with a reduction in

quantum from 200% to 150% of salary), this was simplified

based on shareholder feedback to focus solely on time-

based awards (with a further reduction in quantum to 100%

of salary), in line with institutional shareholder guidance.

Following the publication of the FY22 Annual Report,

we wrote to 80% of the shareholder base to request

engagement ahead of AGM. The Committee noted that the

majority of shareholders were supportive of the final version

of the revised Policy, but also recognised that divergent

shareholder views meant that a small minority were not

supportive of a restricted share plan structure.

The vast majority of shareholders supported the new Policy,

with 79.34% voting in favour. However, recognising that

over 20% voted against the new Policy, and in line with the

UK Corporate Governance Code, the Committee formally

engaged shareholders again following the AGM and offered

a further discussion in relation to the Company’s approach

to remuneration.

This further engagement, which included correspondence

and meetings with shareholders directly, as well as

engagement with ISS, Investment Association, Glass Lewis

and PIRC, has been helpful in understanding shareholder

perspectives for future remuneration policy considerations.

In particular, it has underlined the need for even greater

transparency and clear articulation of the Committee’s

approach and rationale underpinning its decision-making. In

response to the feedback, we have refreshed this Directors’

Remuneration Report to ensure it achieves this.

The new LTIP, combined with the bonus and its ambitious

growth targets for FY24, provide a strong incentive for

management to contribute to shareholder value by driving

sustainable growth and are therefore fully aligned with the

Company’s growth strategy.

Reflecting on the feedback that some shareholders were

concerned about how the discretionary underpin would

operate, we set out further details on how we will implement

this on page 137.

The Committee would like to thank those shareholders

and their representative bodies who have taken part in the

engagement process.

Q

There have been a lot of Board Changes this

year. How has the Committee approached the

remuneration aspects of these changes?

A

The biggest change during the year was the CEO

succession plan. This required the Committee to support

with the remuneration aspects of Simon’s move to a NED

role, Shaun’s move to CEO role and Jon’s move to the CFO

role. In addition, Zoe Harris joined the Board as an Executive

Director early in FY23, and Veronica Sharma joined the

Board as a NED towards the end of FY23.

i. Shaun Morton – incoming CEO

When the Committee set out to support the CEO

succession planning exercise, it was conscious that Simon’s

remuneration during his tenure as CEO reflected the nature

of his role as its founder and his significant shareholding

in the business. As a consequence, his base salary and

overall remuneration package were deliberately set below

the market lower quartile of similarly sized businesses. The

Committee recognised that the package for the incoming

CEO would need to be “reset” to a more market aligned

level to ensure it was competitive, attractive and retentive.

The Committee therefore sought external advice to market

benchmark the package for the incoming CEO (see

“spotlight on market alignment of pay” on page 119).

Taking into account Shaun’s experience at OTB and

appropriate market data, the Committee determined that the

new CEO base salary would be set at £425,000 (broadly

in line with the median of the comparator group of similarly

sized companies in similar sectors). The other elements of

remuneration were set in line with the Policy, such that the

total target remuneration was also broadly in line with the

market median.

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 121

ii. Jon Wormald – incoming CFO

The Committee also similarly used external advice as

it carefully considered the remuneration package for

Jon Wormald as CFO, taking into account a variety of

factors including Jon’s experience, market data and his

remuneration package in his previous role. We determined

that his salary would be £265,000 with other remuneration

elements set in line with the Policy. The Committee

recognises that it will be necessary to keep this salary under

review, in the context of external market benchmarking and

may award higher increases in future years as Jon develops

in the role.

iii. Simon Cooper – transition from CEO to Founder NED

In relation to Simon’s change in role to Founder NED, the

Committee considered whether an additional fee should

be paid on top of the base NED fee to reflect the ongoing

support and mentoring Simon would be providing to the

management team as founder and former CEO. However,

in recognition that all NEDs provide mentoring and support

to the management team, it was decided that Simon would

receive the base NED fee and no additional payment.

When the first LTIP grant was made under the new LTIP

scheme on 24 February 2023, Simon was still CEO and

had not yet entered his notice period as the search was still

underway for the CFO. The Committee therefore decided

to grant Simon an award at 100% of salary as he was still

in role and that was part of his CEO package. On 31 March

2023, Jon was appointed as CFO and Simon’s notice period

started at that point. Jon’s start date was agreed as 30

June 2023 and it was agreed that on that date, Jon would

become CFO, Shaun would become CEO and Simon would

become Founder NED. The Committee discussed whether

Simon should receive his full CEO salary for the duration of

his 6 month notice period, or only for 3 months until 30 June

when he changed role. Simon informed the Committee he

was happy to waive his entitlement to the CEO salary for the

full 6 months, and the Committee was supportive of

this proposal.

The Committee determined that Simon was a good leaver

for the purposes of the bonus and LTIP schemes, with effect

from the termination date of his employment on 30 June

2023. He will receive a pro rata bonus for FY23 and his

in flight LTIP awards have been adjusted down pro rata to

reflect his good leaver status.

iv. Zoe Harris – CMO – appointed to the Board as

Executive Director

As noted in last year’s annual report, Zoe Harris joined the

Board as an Executive Director and received a 9% increase

in her base salary effective from 1 January 2023 to reflect

her strong performance and development in role.

Q

How has the Committee approached

ESG in executive pay?

A

The Committee is aware that many stakeholders now expect

ESG to be formally reflected in executive remuneration,

particularly in relation to climate change. As an online

travel company, the Group’s customers are served by both

third party airlines and hotels. The company has used

external expertise to assess its own direct environment

across Scopes 1 & 2 emissions, as well as its total footprint

including Scope 3. The outcome of that work has been to

clearly set out that the business has limited Scope 1 and 2

emissions, with Scope 3 emissions representing 99.5% of

its total emissions, with more limited ability for the Group

to influence these. The Group has committed to setting

a target for its Scope 1 & 2 emissions, and to repeating

its Scope 3 analysis. It is also making significant progress

engaging with its hotel partners to encourage them to

obtain a sustainability accreditation certified by the Global

Sustainable Tourism Council. Further details can be found

in the “Here for the Planet” section of the Responsibility and

Sustainability Report on page 70.

The Committee has engaged with shareholders on a

proportionate approach to ESG and remuneration. The

clear message from shareholders was that ESG measures

within remuneration should be clearly tied to strategy.

While climate issues are clearly an important part of our

governance framework and an area of focus for the wider

company, they are not currently a core driver for strategic

success. There are other areas within our ESG framework

which directly linked with strategy: if the Group has an

engaged and motivated workforce, and satisfied customers,

that will underpin the achievement of its strategy. The

Committee therefore believes the inclusion of employee

engagement score and customer net promoter score

are much more important strategic metrics and these are

included within the annual bonus scheme (at 10% and 20%

weighting respectively).

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023122

#### Directors’ Remuneration Report continued

#### Our Stakeholders, our Strategy and the link to the Remuneration

The Committee has designed remuneration with our stakeholders in mind as set out in the table below.

Stakeholder Link to remuneration

Employees •  Our ability to deliver on our strategy is dependent on being able to attract, retain, incentivise and reward

our employees. We do this via the following tools:

− Basic salary

− Benefits

− Bonus (for more senior staff)

− LTIP (for more senior staff)

•  Employee satisfaction

Investors •  We’ve engaged with our investors this year to understand what was important to them on remuneration.

•  We know financial performance is important to investors. 70% of the annual bonus is in financial metrics

(35% TTV, 35% PBT).

•  Employee (HIVE 10%) and customer (NPS 20%) metrics within the bonus ensure long term sustainable

success and returns for investors.

•  The new LTIP (100% of salary with no performance conditions (previously 200% with conditions)) aligns

management with investors because:

− History proves very difficult to set targets in travel industry 3 years out. In the 9 years of listing, only two

LTIPs paid out at 30% and 22.9% respectively.

− A retained and engaged management team need to have line of sight to tangible reward. They are

incentivised to deliver financial and strategic performance which will drive long term shareholder value.

•  Alignment of Executive Directors with investors is also achieved via:

− deferral of 50% of bonus into shares for 2 years;

− 2 year post-vesting holding period for LTIPs; and

− Committee assessment of appropriateness of award in the round (see page 137).

Customers As a customer-centric business, customer satisfaction is built into our remuneration policy via the NPS

element in bonus (20%). Indirectly, customer satisfaction is also built via employee satisfaction (happy

employee = happy customer).

Communities

& Society

People strategy is not only designed to support our current cohort of employees but to cultivate a diverse

pipeline of talent and our outreach activities to support DEI including social mobility will support our

communities more widely.

Regulators &

Government

We need to report openly and transparently to the Government and Regulators to ensure we comply with our

obligations but also to support the policy aims of Government and Regulators more generally. We will disclose

our gender pay gap report in December 2023, ahead of mandatory disclosure in April 2024. We will also

consider other voluntary disclosure.

Spotlight on link between strategy and remuneration incentives

The annual bonus consists of the following metrics and weighting:

•  Total Transaction Value (35%)

•  Profit Before Tax (35%)

•  Net Promoter Score (20%)

•  Employee engagement (10%)

These metrics were carefully considered by the

remuneration committee and in particular to ensure they

remain fit for purpose and aligned with the strategic focus

for FY24.

The Group’s growth strategy focuses on greater

penetration into the Group’s addressable market, in

particular penetrating the premium and long haul markets,

whilst progressing its successful presence in the existing

value market, and delivering enhanced margins.

Remuneration strategy reflects this in its financial metrics

of total transaction value and adjusted profit before tax.

The Committee believes it remains appropriate that

the weighting of these financial metrics represents the

largest element of the annual bonus. The strategy to

deliver that growth strategy and financial performance

is through a tech-enabled, high customer satisfaction

experience, reflected in the employee engagement

metric and net promoter score metric within the annual

bonus. As the growth strategy reaches new customers

it remains vital to maintain a strategic focus on customer

satisfaction and the employee engagement that is crucial

to its delivery.

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GOVERNANCE

#### Remuneration Report for FY23

Total remuneration outcomes for Executive Directors (“Single Figure of Remuneration”)

CEO Shaun Morton CFO Jon Wormald

£196,000

£269,000

£319,000

£219,000

£64,000

2022

2023

Total remuneration

£559,000

Total remuneration

£527,000

£12,000

£7,000

2022

2023

Jon was appointed to the Board during FY23

Total remuneration

£179,000

£40,000 £70,000

£67,000

£2,000

CMO Zoe Harris

Base salary

Benefits and pension

Annual bonus

LTIP

2022

2023

Zoe was appointed to the Board during FY23

Total remuneration

£631,000

£201,000

£96,000£11,000

£323,000

2023 Incentive Outcomes

Further details on the annual bonus and LTIP outcomes are set out on page 136.

2023 Annual Bonus

TTV (35%)

Threshold (25% of max)

£900m

Actual

£1,079m

Maximum (100% of max)

£1,100m

32.25% of maximum

PBT (35%)

Threshold (25% of max)

£22.2m

Actual

£23m

Maximum (100% of max)

£27.2m

12.95% of maximum

NPS (20%)

Actual

50

Maximum (100% of max)

55

Threshold (25% of max)

47

10.63% of maximum

Hive (10%)

Actual

7.6

Maximum (100% of max)

8.1

Threshold (25% of max)

7.3

5.31% of maximum

Total outcome 61.14% of maximum

2021 LTIP

EPS (70%)

Threshold

(25% of max)

17.27p

Actual

11.0p

Maximum

(100% of max)

23.37p

0% of maximum

Absolute

TSR (30%)

Threshold

(25% of max)

8%

Estimate

-36.7%

Maximum

(100% of max)

15%

0% of maximum\*

Total outcome 0% of maximum

\*  Final TSR outcome will be assessed at the end of the performance period in February 2024. Estimate is based on performance up to 30 September 2023.

2023 Annual Bonus

The maximum annual bonus opportunity for FY23 was 100%

of salary. Page 136 sets out the detail on performance against

targets, with the overall outcome being 61.14% of maximum.

Pro rata calculations have been applied to each Director

as disclosed in the footnotes to the single total figure of

remuneration table on page 135.

The corresponding pro-rata outcomes for the Executive

Directors were:

•  £196k for Shaun Morton

•  £40k for Jon Wormald (pro-rata from 30 June 2023)

•  £201k for Zoe Harris (pro-rata from 14 October 2022)

•  £102k for Simon Cooper (pro-rata to 30 June 2023)

FY21 LTIP

Shaun Morton, Simon Cooper and (prior to her appointment

to the Board) Zoe Harris were granted LTIP awards on

5 February 2021.

As outlined below, performance for the EPS element did not

meet the threshold level of performance and accordingly

this portion of the award will lapse in full.

The TSR element will be measured after the end of the TSR

performance period in February 2024. However, based

on performance up to 30 September 2023, our current

estimate is that this element will also lapse in full as the

performance is below the threshold level.

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The Directors’ Remuneration Policy (the “Policy”) was approved at the AGM on 27 January 2023. A summary of the

Policy is set out below and the full version is included in the Annual Report & Accounts for the financial year ended

30 September 2022, available under the “Reports and presentations” page of the Investors section of our website

www.onthebeachgroupplc.com/investor-centre/reports-and-presentations. Our remuneration policy is based on five

key principles:

Year 1 Year 2 Year 3 Year 4 Year 5

Fixed pay

Salary, benefits

& pension

Annual bonus

Max: 100% of salary

50% in cash

50% in shares

Two year deferral period (no further

performance conditions)

LTIP

Max: 100% of salary

Three year vesting period (subject to continued

employment and performance underpin)

Two year post-vesting

holding period

Shareholding

requirement:

200% of salary

Minimum shareholding requirement

Shareholder alignment

Ensure a strong link between reward and individual

and Company performance to align the interests

of Executive Directors, senior management and

employees with those of shareholders

Competitive remuneration

Maintain a competitive package against businesses

of a comparable size and nature in order to

attract, retain and motivate high-calibre talent to

help ensure the Company’s continued growth

and success

Strategic alignment

Provide a package with an

appropriate balance between

short and longer-term

performance targets linked to

the delivery of the Company’s

business plan

Performance-focused

compensation

Encourage and support a high

performance culture

Setting appropriate

performance

conditions

In line with the agreed risk

profile of the business

#### Remuneration Policy and Implementation for FY24

#### Directors’ Remuneration Report continued

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 125

GOVERNANCE

Policy element Purpose, operation and opportunity levels Implementation in FY24

Executive Directors: Fixed pay

Base salary

To provide a base level of remuneration to support recruitment and

retention of Executive Directors with the necessary experience and

expertise to deliver the Company’s strategy.

Salaries are reviewed annually and any changes are normally effective

from 1 January in the financial year.

When determining an appropriate level of salary, the Remuneration

Committee considers:

•  remuneration practices within the Company;

•  the performance of the individual Executive Director;

•  the individual Executive Director’s experience and responsibilities;

•  the general performance of the Company;

•  salaries within the ranges paid by the companies in the comparator

group used for remuneration benchmarking; and

•  the economic environment.

Maximum opportunity: No maximum limit. Base salaries will be set at

an appropriate level within a comparator group of listed companies of

comparable size and will normally increase in line with increases made

to the wider employee workforce.

Salary increases of 2% will be

awarded to Shaun Morton,

Jon Wormald and Zoe Harris

(below the wider workforce

average of 4%), effective

1 January 2024. The resulting

salaries will be:

•  Shaun Morton: £433,500

•  Jon Wormald: £270,300

•  Zoe Harris: £336,600

Benefits

To provide a competitive level of benefits.

The Executive Directors receive benefits, which include family private

health cover. The Committee recognises the need to maintain suitable

flexibility in the determination of benefits that ensure it is able to

support the objective of attracting and retaining talent. Accordingly,

the Committee expects to be able to adopt benefits such as relocation

expenses, car allowance benefit, death in service life assurance, travel

expenses (including tax if any), tax equalisation and support in meeting

specific costs incurred by directors.

Maximum opportunity: The maximum will be set at the cost of

providing the benefits described.

No changes

Pension

To provide market competitive retirement benefits.

The Committee maintains the ability to provide pension funding in the

form of a salary supplement, which would not form part of the salary

for the purposes of determining the extent of participation in the

Company’s incentive arrangements.

Maximum opportunity: Aligned with the wider workforce

(currently 3% of salary or eligible earnings).

Employer contributions for

the workforce (including

Executive Directors) are

due to increase to 4% from

January 2024

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023126

Policy element Purpose, operation and opportunity levels Implementation in FY24

Executive Directors: Variable pay

Annual bonus

To provide a significant incentive to the Executive Directors linked

to achievement in delivering goals that are closely aligned with the

Company’s strategy and the creation of value for shareholders.

Annual bonuses are paid part in cash and part in shares. Up to 50% of

any award will be deferred into shares for two years.

Malus will apply up to the date of the bonus determination

and clawback will apply for three years from the date of bonus

determination.

Performance is measured over the financial year based on a scorecard

of financial and non-financial performance targets, which are aligned

to the business strategy. At least half of the bonus will be based on

financial performance.

Maximum opportunity: 100% of salary.

FY24 opportunity:

100% of salary

No changes to performance

measures and weightings:

•  Total Transaction

Value – 35%

•  Profit Before Tax – 35%

•  Net Promoter

Score – 20%

•  Employee

Engagement – 10%

The Committee considers the

forward-looking targets to be

commercially sensitive but full

disclosure of the targets and

performance outcome will be

set out in next year’s Directors’

Remuneration Report.

LTIP

To incentivise the Executive Directors to maximise total shareholder

returns.

Awards are granted annually to Executive Directors in the form of

nil cost options. These will vest at the end of a three-year period

subject to the Executive Director’s continued employment at the date

of vesting. Awards will not be subject to any formulaic performance

conditions but are subject to an overall performance underpin.

The Committee may award dividend equivalents on awards to the

extent that these vest.

A further two-year holding period post vesting will apply.

Malus will apply for the three-year period from grant to vesting with

clawback applying for the two-year period post vesting.

Maximum opportunity: 100% of salary.

FY24 opportunity:

100% of salary

No formulaic performance

conditions – awards vest

subject to continued

employment only and

performance underpin.

#### Remuneration Policy and Implementation for FY24 continued

#### Directors’ Remuneration Report continued

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 127

GOVERNANCE

Policy element Purpose, operation and opportunity levels Implementation in FY24

Executive Directors: Shareholding requirement

Shareholding

requirement

To support long-term commitment to the Company and

the alignment of Executive Director interests with those of

shareholders.

Executive Directors must reach a shareholding equal to 200% of salary

over a five-year period from appointment to the Board.

Executive Directors must retain a shareholding on cessation of

employment for two years equal to the lower of 200% of salary and

the actual shareholding on cessation. Shares bought by Executive

Directors and shares granted prior to the 2022 AGM are not subject to

this holding requirement.

No changes

Non-Executive Directors

Fees

Provides a level of fees to support recruitment and retention of

Non-Executive Directors with the necessary experience to advise

and assist with establishing and monitoring the Company’s

strategic objectives.

The Board is responsible for setting the remuneration of the

Non-Executive Directors, other than the Chairman, whose remuneration

is considered by the Remuneration Committee and recommended to

the Board.

Non-Executive Directors are paid a base fee and may be paid additional

fees for acting as chair of committees. The Chair of the Company does

not receive any additional fees for membership of committees.

Fees are typically reviewed every three years based on equivalent roles

in an appropriate comparator group used to review salaries paid to the

Executive Directors. Fees may be reviewed more regularly than this in

exceptional circumstances, such as a significant increase in the size or

complexity of the business. The fee structure was updated during 2022.

Non-Executive Directors do not participate in any variable remuneration

or benefits arrangements. The Company will pay reasonable expenses

incurred by the Chairman and Non-Executive Directors.

No changes

Chairman - £178,800

Base fee - £53,300

Additional fees paid for:

Senior Independent Director

- £6,000

Chair of Audit Committee -

£9,000

Chair of Remuneration

Committee - £9,000

No additional fee is paid to

the Chairman as Chair of the

Nomination Committee

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This section of the report outlines our approach to pay and reward across the whole business. Our reward structure

is designed to ensure we can attract, retain and incentivise our talent to enable us to deliver on our business strategy.

It is important to us that we offer a reward package that our employees value and is fair, transparent, competitive,

and drives high performance.

All employees

Remuneration element Details Implementation at OTB

Salary We regularly assess salaries against local

markets to ensure that we are able to

attract and retain top talent.

•  Annual pay reviews take place in January for all

employees.

•  The Group is proud that it continues to be a

Real Living Wage employer, voluntarily paying

its lowest-paid employees a salary equal to or in

excess of the Real Living Wage.

•  In October 2022, against a backdrop of an

escalating cost of living crisis, we awarded a

pay rise of £1,500 to all employees with annual

salaries at or below £30,000 p.a., three months

earlier than our usual pay review. This was

to support employees through difficult winter

months with higher energy and living costs. It also

aligned with the suggested voluntary increase

by the Living Wage Foundation of the Real Living

Wage, which rose by 10% in September 2022.

Pension To support employees in saving for the

future, they’re enrolled into the Group

pension scheme within three months of

their start date.

All On the Beach employees receive a 3% Group

pension contribution. We regularly review pension

provisions as part of our benefits review and in

January 2024 we’ll be implementing an increased

employer pension contribution of 4%.

Benefits All employees are now able to access

benefits from day one of their employment.

We aim to offer a benefits programme that has

something for everyone, rather than one size fits all.

We regularly review our benefits offering to ensure

that it is relevant and competitive. You can read

more about these in our Here for People section on

page 59. Using internal feedback and data insights,

alongside industry best practices, we continue to

review and evolve our benefits package. In the new

financial year, we’ll be introducing some new and

renewed benefits for employees that have a strong

focus on wellbeing and are family friendly.

#### Directors’ Remuneration Report continued

#### Workforce Remuneration Report

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 129

GOVERNANCE

All employees continued

Remuneration element Details Implementation at OTB

Share Incentive Plan

(SIP)

After six months employment, employees

are invited to join our Share incentive Plan

(SIP), this is a benefit that enables eligible

employees to buy shares in On the Beach

Group, aligning the interests of employees

with those of our shareholders.

Our SIP gives employees the option to

become a shareholder in the Company via

monthly contributions of £5 to £150.

Available to all employees with over 6 months’

service

Senior Leaders and Executive Directors

Remuneration element Details Implementation at OTB

Annual bonus Our senior leadership team participates

in a bonus plan which is based on

performance against four business and

financial metrics which underpin our

business strategy.

The plan is designed to reward collective

contribution towards the delivery of our

strategy.

As per Directors’ Remuneration Policy except there is

no deferral into shares for senior leaders

Long -Term Incentive

Plan (LTIP)

The LTIP scheme is designed to retain and

reward top talent.

The LTIP is available to Executive Directors, the

Executive Committee, and all senior leaders.

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#### Q&A with Jennie Cronin, Chief People Officer

Q

What do you think is

important and valuable to

people at On the Beach?

A

Having and supporting a diverse

workforce with the ability to reach their

potential and contribute to our success

is key to the high-performing culture

that we are driving. This has been very

much front of mind this year as we’ve

worked hard to develop and enhance

our wellbeing and family-friendly

benefits. These will launch in FY24

and include the option to purchase

extra annual leave, increased pension

contributions and improved family

leave policies including enhanced

maternity, paternity, parental

bereavement leave, and carers leave.

It is really important to me that each of

our employees finds values in at least

one aspect of our offerings at On the

Beach - at least one benefit that they

will tell their friends and family about.

We regularly ask our people for their

feedback about life at On the Beach

and we’ll continue to do so to make

sure we’re getting things right. We

really value the insight and support

that we get from Pier Group, our

employee taskforce who represent

the voice of the employee.

Q

You’ve made the decision to

make many of your employee

benefits accessible from day

one. Why is this important

to you?

A

When people move jobs they can

often feel like they’re giving something

up. Even if that’s just a temporary

feeling while they transition to a new

business and through the probation

process, but we want to make sure it

feels different at On the Beach. When

people make the decision to join

us, we want them to feel supported

from the moment their career journey

starts. This is why we made many of

our benefits available from day one,

including Death in Service, access to

our Employee Assistance programme

and Health plans. These are often

the ‘safety net’ benefits that can help

people to feel secure should the worst

happen, and we don’t believe that

people should have to wait 6 months

for this feeling of security.

Q

What are On the Beach

doing to support employees

throughout the cost-of-living

crisis?

A

Back in our 2022 salary review, we

made the decision to award salary

increases three months ahead of

schedule for those employees on the

lowest salaries and we are continuing

to review and build on this initiative.

It is important to us that we support

those people in our business who

need it most, providing them with a

wage that allows them to cover their

basic needs, and this is why we have

once again committed to pay the Real

Living Wage. This ongoing long-term

investment in our people supports

our vision of fostering an environment

where our employees are motivated

and equipped to excel in their roles.

#### Directors’ Remuneration

#### Report

continued

Spotlight on tracking employee socio-economic data

A maintained focus on Equality,

Diversity, and Inclusion runs right

through our business and is

considered in everything that we do.

We recognise that understanding

the social mobility background

of employees can help us better

understand where the barriers are to

recruitment and progression within

On the Beach and interpreting other

employee diversity data such as

gender and ethnicity.

Over the last year, we’ve trialled asking

employees within our annual employee

engagement survey questions on what

socio-economic diversity looks like

at On the Beach and what we can do

to ensure we’re providing the earliest

opportunities for people, regardless of

their social background.

To help us understand our starting

point, we asked our employees to

share some information about their

social background using questions

recommended by the Social Mobility

Commission. The questions were

voluntary, but we had a really good

response rate.

This data will help us understand what

social diversity currently looks like at

On the Beach and as we carry out

more analysis to understand it, we’ll

use this analysis to build action plans

for the long term, with a focus on

how we can access and encourage

talent from a range of socio-economic

backgrounds, as early as possible. This

is just the start of our journey but one

we’re excited about and one where we

know we can add real value.

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GOVERNANCE

CEO pay ratio

In accordance with the Companies (Miscellaneous Reporting) Regulations 2018, we have set out below the ratio of CEO

pay (based on single total figure of remuneration) to that of UK employees for FY20 to FY23. The calculation has been

performed in line with ‘Option A’ and is based on the total single figure of remuneration methodology.

Year Methodology

25th percentile

pay ratio Median pay ratio

75th percentile

pay ratio

2022/23 Option A 22:1 17:1 10:1

2021/22 Option A 18:1 10:1 7:1

2020/21 Option A 11:1 8:1 4:1

2019/20 Option A 5:1 3:1 2:1

We used ‘Option A’ as we believe this is the most statistically robust method and is in line with the general preference of

institutional shareholders. All figures are calculated using pay and benefits data for the financial year to 30 September 2023

for individuals employed as at the financial year-end. The pay ratio has been calculated using the actual pay and benefits

received in FY23. No elements of pay were omitted. Full-time equivalent figures were determined by up-rating relevant

pay elements based on the average proportion of full-time hours the employee worked during the year and (for joiners

during the year) the proportion of the year they were employed. Employees who left during the year were not included in

the calculation.

The table below sets out the salary, and total pay and benefits, for each of the three quartile employees (P25, P50 and P75)

for FY23.

25th percentile (P25) Median (P50) 75th percentile (P75)

Salary £20,600 £26,620 £46,075

Total pay and benefits £20,930 £27,140 £46,890

The pay ratios have increased for FY23 due to the increase in the CEO remuneration package upon Shaun’s appointment to

the role, as part of a market reset of the package as explained on page 120.

The Committee believes that the median ratio is consistent with the pay, reward and progression policies for the Group’s

employees. Base salaries of all employees, including our Executive Directors, are set with reference to a range of factors

including market practice, experience and performance in role. In reviewing the ratios the Committee also noted that the

CEO’s remuneration package is weighted more heavily towards variable pay (including the bonus and LTIP) than the wider

workforce due to the nature of the role, and this means the ratio is likely to fluctuate depending on the performance of the

business and associated outcomes of incentive plans in each year.

Gender Pay Gap

UK Gender Pay Gap legislation was introduced in April 2017 to promote gender equality and accelerate action. UK

companies with 250 employees or more are required to report various statistics illustrating pay differences between male

and female employees. We have published our 2023 Gender Pay Gap Report (covering the period between April 2022 to

April 2023). The full report is available at https://www.onthebeachgroupplc.com/people/responsibility. Please refer to

page 65 of the “Here For People” section of our report for more details.

Relative importance of the spend on pay

The table below sets out the relative importance of spend on pay in the 2022 and 2023 financial years compared with other

disbursements. All figures provided are taken from the relevant Company Accounts.

Director

Disbursements from profit

in 2022 financial year

(£’m)

Disbursements from profit

in 2023 financial year

(£’m) % change

Profit distributed by way of

dividend – – N/A

Overall spend on pay including

Executive Directors 34.5 35.9 4.1%

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023132

Change in Directors’ remuneration compared with employees

The following table sets out the percentage change in the salary/fees, benefits and bonus for each Director from FY21 to

FY23 compared with the average percentage change for employees.

FY21 FY22 FY23

Salary / fees Benefits Bonus Salary / fees Benefits Bonus Salary / fees Benefits Bonus

Executive Directors

Shaun Morton – – – 10% – 100% 19% – 2%

Jon Wormald n/a n/a n/a n/a n/a n/a n/a n/a n/a

Zoe Harris n/a n/a n/a n/a n/a n/a n/a n/a n/a

Non-Executive Directors

Simon Cooper 139%  – 4% – 100% (17%) – (33%)

Richard

Pennycook 11%  – – – – 8% – –

David Kelly 11%  – – – – (10%) – –

Elaine O’Donnell  11%  – – – – 14% – –

Justine

Greening n/a n/a n/a – – – 21% – –

Veronica

Sharma n/a n/a n/a n/a n/a n/a n/a n/a n/a

Wider workforce

Average

employee –

Group wide

4

2% – – 6% – 100% 6% – 98%

1

Simon Cooper stepped down as CEO on 30 June 2023 and transitioned to a Non-Executive Founder Director role and Shaun Morton was appointed as CEO

from this date. This is reflected in the FY23 figures above.

2

Jon Wormald, Zoe Harris and Veronica Sharma were appointed to the Board during FY23 and therefore there is no % change.

3

Justine Greening was appointed to the Board during FY21 and therefore there was no % change prior to FY22.

4

Average employee percentage change is based on earnings of full time employees that were employed throughout the current and comparison period.

There are no employees, excluding Directors, of On the Beach Group plc.

#### Other statutory remuneration disclosures

#### Directors’ Remuneration Report continued

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 133

GOVERNANCE

Alignment to Provision 40

Provision 40 of the UK Corporate Governance Code sets out a number of factors that remuneration committees should have

regard to when determining executive remuneration. The table below sets out how the Committee has addressed these.

Provision 40 factor How OTB addresses this

Clarity

•  The remuneration arrangements for the Executive Directors are set out in a clear and simple

way in the Directors’ Remuneration Policy (“Policy”) and in the plan rules for each incentive

plan. Guides are accessible to participants to explain how each incentive plan operates to

ensure full understanding.

•  The People team ensure that remuneration matters are clearly signposted and

communicated via all-employee and manager forums and provide training for managers on

how to have clear conversations on remuneration outcomes.

Simplicity

•   The Group’s remuneration arrangements are intentionally simple and well understood.

Executive Directors (and senior leadership) receive fixed pay (salary, benefits, pension), and

participate in a single short-term incentive and a single long-term incentive (the “LTIP”).

•  The Committee reviews the appropriateness of targets annually, being mindful of alignment

with strategy.

Predictability

•  At the time of approving the Policy full information on the potential values of the annual

bonus and LTIP are provided, with strict maximum opportunities and minimum, target and

maximum performance scenarios. An indication of the potential impact of a 50% share price

appreciation on the value of LTIP awards is also included.

•   The FY23 annual bonus and LTIP award opportunities were in line with the maximum

opportunity in the Policy. LTIP awards are made at the beginning of the financial year.

Risk

•  The ability to mitigate potential risks is within the Policy. Examples include:

•   the Committee’s discretionary powers to amend the formulaic outcome from incentive

awards (for example, where not consistent with performance);

•  the inclusion of malus and clawback provisions under a wide range of potential

scenarios; and

•  in-employment and post-employment shareholding requirements.

Proportionality

•  Payments under the annual bonus require robust performance against challenging

conditions over the financial year. For FY23, 70% of the annual bonus was based on

financial measures (equally split between total transaction value and profit before tax,

which are both Key Performance Indicators).

•  Vesting of awards under the LTIP is subject to a discretionary underpin that considers overall

performance over the vesting period.

•  The Committee considers the formulaic outcome, as well as other relevant factors, when

making decisions on remuneration outcomes. Outcomes do not reward poor performance

due to the Committee’s overriding discretion to depart from formulaic outcomes which do

not reflect underlying business performance.

Alignment to culture

•  The Committee oversees consistent workforce reward principles and is satisfied that these

policies drive the right behaviours and reinforce the Group’s values, which in turn promote

an appropriate culture.

•  The use of annual bonus deferral, LTIP holding periods and our shareholding requirements

strengthen the focus on our strategic aims and ensure alignment with the interests and

experiences of shareholders, both during and after employment.

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023134

Shareholder voting at annual general meeting

The Committee is committed to shareholder dialogue and seeks to ensure optimal alignment for all stakeholders and

that shareholders’ views are taken into account in shaping remuneration policy and practice. The Directors’ Remuneration

Policy and the Directors’ Annual Report on Remuneration were each subject to a shareholder vote at the AGM on

30 January 2023, the results of which were as follows:

Resolution For Against Withheld

Ordinary resolution to approve the Directors’ Remuneration Policy 96,639,341

(79.34%)

25,159,239

(20.66%)

787,639

Ordinary resolution to approve the Directors’ Remuneration Report 120,718,499

(98.48%)

1,863,280

(1.52%)

4,440

The Committee recognises that just over 20% of shareholders voted against the new Policy at the 2023 AGM. Whilst this

means that the vast majority of our shareholders supported the Policy, the Committee engaged with shareholders again after

the AGM to further understand their views. Further details are set out on page 120.

Composition and terms of reference of the Remuneration Committee

The Board has delegated to the Remuneration Committee, under agreed terms of reference, responsibility for the

remuneration policy and for determining specific packages for the Chairman, Executive Directors and such other senior

employees of the Group as the Board may determine from time to time. The terms of reference for the Remuneration

Committee are in line with the Code and are available on the Company’s website, www.onthebeachgroupplc.com.

All members of the Remuneration Committee are independent Non-Executive Directors. The Remuneration Committee

receives assistance from the CEO, CFO and Company Secretary, who attend meetings by invitation, except when issues

relating to their own remuneration are being discussed. The Remuneration Committee met 6 times during FY23 and member

attendance is set out below:

Member from Meetings attended

David Kelly (Chair to 27 Jan 23) August 2015 6 / 6

Elaine O’Donnell July 2018 6 / 6

Richard Pennycook April 2019 5 / 6

Justine Greening (Chair from 27 Jan 23) March 2021 6 / 6

Veronica Sharma September 2023 1 / 1

Advisers to the Remuneration Committee

During the financial year, the Committee took advice from PricewaterhouseCoopers LLP (‘PwC’) who were retained as

external independent remuneration advisors to the Committee.

During FY23, PwC advised the Company on market practice, market benchmarks, corporate governance, performance

target-setting, recruitment, share schemes and other matters that the Committee was considering.

The Remuneration Committee is satisfied that the advice received was objective and independent and that all individuals

who provided remuneration advice to the Committee have no connections with the Company or its Directors that may impair

their independence. PwC is a member of the Remuneration Consultants Group and the voluntary code of conduct of that

body is designed to ensure objective and independent advice is given to remuneration committees.

PwC received fees of £52,700 for their advice during the year to 30 September 2023, based on a fixed retainer plus

additional fees charged on a time and expenses basis.

#### Directors’ Remuneration Report continued

#### Other statutory remuneration disclosures continued

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GOVERNANCE

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 135

Single total figure of remuneration (audited)

The table below sets out the single total figure of remuneration and breakdown for each Executive and Non-Executive

Director in respect of the 2023 financial year. Comparative figures for the 2022 financial year have also been provided.

£’000

Base salary / Fees

Benefits

Pension

Total Fixed Pay

Bonus

4

LTIP

Total Variable Pay

Total

2023 2022 2023 2022 2023 2022 2023 2022 2023 2022 2023 2022 2023 2022 2023 2022

Executive Directors

Shaun

Morton 319 269 2 2 10 5 331 276 196 219 – 64

5

195 283 527 559

Simon

Cooper 166 214 2 2 5 4 173 220 102 172 – – 102 172 275 392

Jon

Wormald 67 – – – 2 – 69 – 40 – 70

6

– 110 – 179 –

Zoe

Harris 323 – 1 – 10 – 334 – 201 – 96

7

– 297 – 631 –

Non-Executive Directors

Simon

Cooper  13 –

– – – – 13 – – – – – – – 13 –

Richard

Pennycook 174 161

– – – – 174 161 – – – – – – 174 161

David

Kelly 57 63

– – – – 57 63 – – – – – – 57 63

Elaine

O’Donnell 65 57

– – – – 65 57 – – – – – – 65 57

Justine

Greening 58 48

– – – – 58 48 – – – – – – 58 48

Veronica

Sharma 4 –

– – – – 4 – – – – – – – 4 –

1

Shaun Morton and Jon Wormald were appointed as CEO and CFO respectively on 30 June 2023. Zoe Harris was appointed to the Board on 14

October 2022.

2

Simon Cooper transitioned from his role of CEO to a Non-Executive Founder Director on 30 June 2023. With effect from 27 January 2023, David Kelly

stepped down from his role as Chair of the Remuneration Committee and Senior Independent Director, and Justine Greening and Elaine O’Donnell appointed

to these roles respectively. Veronica Sharma was appointed to the Board on 1 September 2023.

3

Taxable benefits received were family medical insurance.

4

The bonus for Shaun Morton has been calculated based on his CFO salary from 1 October 2022 to 29 June 2023 and his CEO salary from 30 June 2023 to

30 September 2023. The bonus for Jon Wormald is the pro rata bonus payable from his start date of 30 June to 30 September 2023. The bonus for Simon

Cooper is the pro rata bonus payable from 1 October 2022 to the last date of his employment on 30 June 2023. The bonus for Zoe Harris is the bonus

payable from the date of her appointment to Board on 14 October 2023 to 30 September 2023.

5

The value of Shaun Morton’s LTIP for 2022 relates to two awards that were granted prior to his appointment to the Board. His FY20 LTIP award had a three

year vesting period ending 30 September 2022 and his FY19 RSA had a three-year vesting period ending on 15 October 2021. Both awards were subject to

continued employment (no performance conditions).

6

Jon Wormald was granted a buyout award following his appointment to CFO of an equivalent value to awards forfeited from his previous employer. Further

details are set out on page 137.

7

The value of Zoe Harris’ LTIP for 2023 relates to an award that was granted prior to her appointment to the Board. Her FY22 EXEC RSA award vested in two

tranches; 50% on 31 December 2022 (included above for 2023) and the remaining 50% will vest on 31 December 2023. The award was subject to continued

employment (no performance conditions).

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023136

Bonus awards (audited)

2023 annual bonus awards and performance targets

For the year ended 30 September 2023, the maximum bonus opportunity for Executive Directors was equal to 100% of

salary. The table below sets out the targets and performance and ultimate payout level. A pro rata calculation has been

applied where applicable (as disclosed in the single total figure of remuneration above).

Performance Level Actual bonus paid

Performance metric Weighting

Threshold

(25%) Target Maximum Actual

% of

maximum

% of

salary

Group TTV (£m) 35% 900 1,000 1,100 1,079 92.13 32.25

Group adjusted PBT (£m) 35% 22.2 24.7 27.2 23.1 37.00 12.95

Net Promoter Score 20% 47.0 51.0 55.0 50.0 53.00 10.63

Employee Engagement

Score 10% 7.3 7.7 8.0 7.6 53.00 5.31

Total 100% 61.14%

The international segment was discontinued on 30 September 2023, and is excluded from the reported figures for Group

TTV and Group Adjusted PBT because they are reported on a continuing basis. However, for the purposes of calculating

performance against bonus targets, the Committee considered Group TTV and Group Adjusted PBT including the impact of

the international division, because this was consistent with how the target had been set. The inclusion of the international

division reduced the overall bonus payout, because the £0.5m loss in that division reduced the overall performance against

the Group Adjusted PBT target.

No discretion was applied in determining the annual bonus outcome.

Vesting of FY21 LTIP award (audited)

Shaun Morton, Simon Cooper and (prior to her appointment to the Board) Zoe Harris were granted LTIP awards on

5 February 2021. The awards were subject to EPS (70%) and absolute TSR (30%) targets. The threshold performance level

for the EPS element was not met and therefore the EPS element of the award will lapse in full. Performance against the TSR

element of the award will be assessed after the TSR performance period ends in February 2024 but is estimated to lapse in

full based on performance up to 30 September 2023. Further details are set out on page 123.

LTIP awards granted in FY23 (audited)

The table below sets out the details of the Long-Term Incentive Plan awards granted in the 2023 financial year in the form of

nil-cost options.

Director LTIP Value of award

Face value

of award

Number of

shares awarded

Exercise

Price (£)

Simon Cooper  100% of salary £224,300 138,883 Nil Nil

Shaun Morton  100% of salary £286,000 176,980 Nil Nil

Zoe Harris 100% of salary £330,000 204,208 Nil Nil

1

Simon’s employment ended on 30 June 2023 and he is a ‘good leaver’. His award has been adjusted down pro rata to the time served in the performance

period, so the award is now 15,967 shares.

The awards were granted on 24 February 2023. The number of shares awarded was calculated using the closing share

price on 23 February 2023, which was 161.6 pence.

The awards will vest subject to continued employment and a discretionary performance underpin assessed by the

Committee prior to vesting. There is no threshold vesting level for the award.

#### Directors’ Remuneration Report continued

#### Other statutory remuneration disclosures continued

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 137

GOVERNANCE

Spotlight on approach to LTIP underpin and discretion

Under the new Policy, the LTIP awards vest subject to continued employment only as well as a discretionary

underpin.

The default approach will be that awards vest in full (subject to continued employment) - this is because the

opportunity level of the LTIP represents a 50% discount to the previous performance-based long term incentive

plan to reflect that there are no formal performance conditions.

However, the awards are also subject to an underpin. The Committee will not set predetermined performance

thresholds to consider when assessing the underpin, but will consider Company and individual performance over

the three year vesting period. This provides the Committee with the ability to take a holistic view of the Company’s

performance to ensure that the vesting level is appropriate and that there is no “reward for failure”.

The factors the Committee may consider when assessing the underpin includes (but is not limited to):

•  financial performance outcomes;

•  share price performance since grant;

•  environmental, social and governance performance insofar as it is relevant to strategy; and

•  major strategic or investment decisions and the returns on that investment.

The Committee will disclose its assessment in the relevant Directors’ Remuneration Report following the vesting of

the award.

Remuneration arrangements for Jon Wormald (audited)

On 30 June 2023, Jon Wormald joined the Board as an Executive Director and was appointed CFO. Jon’s salary is

£265,000. His pension is in line with the wider workforce and his annual bonus and LTIP opportunities are in line with the

Directors’ Remuneration Policy (100% of salary for both schemes). Jon was not granted an LTIP award for FY23.

On joining, Jon was granted a buyout award to compensate him for some of the awards forfeited from his previous employer

in connection with his appointment at OTB. The value of these awards was £70,343. The buyout award was granted on

consistent terms with the original awards: share awards (in the form of nil-cost options) with vesting on 31 December 2023

subject to continued employment and post-vesting holding periods as set out below.

Director Face value of award

Number of

shares awarded

Exercise

Price (£) Vesting date Holding period

Jon Wormald £70,343 73,274 Nil 31 December 2023 31 December

2024 (one third)

31 December

2025 (two thirds)

Remuneration arrangements for Simon Cooper (audited)

On 30 June 2023, Simon Cooper stepped down as CEO and remains on the Board as a Non-Executive Founder Director.

From this date, Simon transitioned from his remuneration package as CEO to the standard OTB Non-Executive Director base

NED fee. He was eligible to receive a pro-rata bonus for FY23 for the proportion of the year he was CEO.

He will also retain his unvested share awards, pro-rated for the period served as CEO. The awards will continue to vest on

the normal timescales, subject to the performance conditions as relevant, and be disclosed in future remuneration reports,

where required.

Payments to past directors

There were no payments made to past directors during FY23.

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023138

Comparison of overall performance and pay (TSR graph)

The graph below shows the value of £100 invested in the Company’s shares since listing compared to both the FTSE 250

and FTSE Small Cap indices. These indices were chosen as they each reflect an index to which the Group has been a

constituent since the IPO in 2015. The graph shows the Total Shareholder Return generated by both the movement in share

value and the reinvestment over the same period of dividend income. This graph has been calculated in accordance with

the Regulations. It should be noted that the Company listed on 28 September 2015 and, therefore, only has a listed share

price for the period from 28 September 2015 to 30 September 2023.

350

300

250

200

150

100

50

0

Total shareholder return (assuming £100 investment at IPO)

September

2015

September

2016

September

2018

September

2017

September

2019

September

2020

September

2021

September

2022

September

2023

OTB

FTSE 250

FTSE Small Cap

Chief Executive Officer historical remuneration

The table below sets out the total remuneration delivered to the Chief Executive Officer since the IPO in 2015:

Chief Executive Officer 2015 2016 2017 2018 2019 2020 2021 2022 2023

Total Single Figure (£000s) 131 239 201 316 305 89 210 392 526

Annual bonus payment level achieved (% of

maximum opportunity)  – 27.8% – – – – – 79.7% 61.14%

LTIP vesting level achieved

(% of maximum opportunity)  N/A N/A N/A 30% 22.9% – – – –

It should be noted that the Company only introduced the LTIP on admission to the London Stock Exchange, with the first

grant made in May 2016.

Statement of directors’ shareholdings and share interests (audited)

Director

Share plan awards

subject to performance

conditions

2

Share plan awards

subject to continued

employment

Share plan

interests vested but

unexercised Shares held outright

1

Executive Directors

Shaun Morton 419,879 586,421 0  96,639

Jon Wormald 0 328,572 0 0

Zoe Harris 236,963 583,800 105,674 6,060

Non-Executive Directors

Simon Cooper

(former Executive Director) 105,521 15,967 50,298 12,521,226

Richard Pennycook 0 0 0 48,267

David Kelly 0 0 0 10,258

Elaine O’Donnell 0 0 0 11,447

Justine Greening 0 0 0 3,636

Veronica Sharma 0 0 0 0

1

This information includes holdings of any connected persons.

2

This figure includes the FY21 LTIP award for which the performance period ended 30 September 2023. Although the performance period outcome is

expected to be nil, the award will not formally lapse until after the period under review.

#### Directors’ Remuneration Report continued

#### Other statutory remuneration disclosures continued

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 139

GOVERNANCE

Between 30 September 2023 and the date of this report, there were no changes in the Directors’ shareholdings and share

interests remained unchanged.

The table below sets out details of the share options exercised by Executive Directors during the year:

Share plan interests exercised during the year to 30 September 2023

Director

Number of options

exercised Date of exercise

Share price on

date of exercise Gain on exercise

Shaun Morton 12,588 23 December 2022 149.40p £18,806

92,056 23 December 2022 151.26p £139,244

The table below sets out the current shareholding and includes the shareholding requirement for the Executive Directors:

Shares held for purpose of shareholding requirement

1

Director

Shareholding

requirement Number of shares % of salary

2

Shareholding

requirement met?

Shaun Morton

3

200% of salary 407,442 101.4 No

Jon Wormald

4

200% of salary 174,143  69.5 No

Zoe Harris

5

200% of salary 371,481 119.1 No

1

Shares included for the purposes of measuring the shareholding requirement include shares owned outright (including those by connected persons), vested

but unexercised share options and unvested shares subject to continued employment only (on a net of tax basis).

2

The share price of 105.8 pence as at 29 September 2023 (the last business day of the financial year ending 30 September 2023) has been taken for the

purpose of calculating the current shareholding as a percentage of salary.

3

Shaun Morton was appointed to the Board on 17 July 2020 and has five years from this date to build up his shareholding requirement.

4

Jon Wormald joined the Company on 30 June 2023 and has five years from this date to build up his shareholding requirement.

5

Zoe Harris was appointed to the Board on 14 October 2022 and has five years from this date to build up her shareholding requirement.

On behalf of the board

The Rt. Hon Justine Greening

Chair of the Remuneration Committee

4 December 2023

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023140

#### Statutory information

Information required to be part of the Directors’ report

can be found elsewhere in this document, as indicated

in the table below and is incorporated into this report

by reference:

Section of report Page reference

Employee engagement Page 50-51

Employment of disabled

persons Page 67

Future developments of the

business Page 8-14

Stakeholder engagement and

s.172 statement Page 46-57

Viability statement Page 44

Directors’ interests Page 90-92, 99, 138-139

Directors Responsibilities

Statement Page 153

Greenhouse gas emissions Page 74

Risk management

Strategic report page 30

and note 2

to the consolidated financial

statements

Human rights and anti-bribery

and corruption Page 84

Diversity Page 104-107

Non-financial key

performance indicators Page 18-21

#### Directors’ report

All sections under the heading “Governance” on page 87

of this document comprise the Directors’ report for On

the Beach Group plc (company number 09736592) (the

“Company”) and its subsidiaries (together the “Group”) for

the financial year to 30 September 2023.

#### Strategic report

All sections under the heading “Strategic Report” on

page 7 of this document comprise the Strategic report.

The Strategic report sets out the development and

performance of the Group’s business during the financial

year, the position of the Group at the end of the year and a

description of the principal risks and uncertainties (including

the financial risk management position), which is set out on

pages 30-41.

#### Management report

This Directors’ report (pages 87-144) together with the

Strategic report (pages 7-85) form the Management report

for the purposes of DTR 4.1.8R.

#### UK Corporate Governance Code

The Company’s statement with regards to its adoption

of the UK Corporate Governance Code can be found

in the Corporate Governance Statement on page 94.

The Corporate Governance Statement forms part of this

Directors’ report and is incorporated into it by reference.

#### Directors

The names of the directors who held office during the

year are set out on pages 90-92. Biographical details of all

the directors serving at the date of this annual report are

shown on pages 90-92. Subject to law and the Company’s

Articles of Association, the Directors may exercise all of the

powers of the Company and may delegate their power and

discretion to Committees.

#### Appointment and replacement

#### of Directors

The appointment and replacement of directors is governed

by the Company’s Articles of Association, the UK Corporate

Governance Code, the Companies Act 2006 and related

legislation. The directors may from time to time appoint

one or more directors. The Board may appoint any person

to be a director (so long as the number of directors does

not exceed the limit prescribed in the Articles). Under the

Articles, any such director shall hold office only until the next

AGM and shall then be eligible for election. The Articles

also require that at each AGM, any director who held office

at the time of the two preceding AGMs and who did not

retire at either of them must retire, and any director who has

been in office, other than a director holding an executive

position, for a continuous period of nine years or more must

retire from office. However, in accordance with previous

years and in accordance with best practice, all Directors will

submit themselves for re-election at the AGM each year.

Any director who retires at an AGM may offer themselves for

re-appointment by the shareholders.

All Directors will retire and stand for election or re-election

at the 2024 AGM.

#### Other statutory and regulatory disclosures

![]()

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 141

GOVERNANCE

Amendment of Articles of

#### Association

The Company’s Articles of Association (‘Articles’) may only

be amended by way of a special resolution at a general

meeting of the shareholders. No amendments are proposed

to be made at the forthcoming Annual General Meeting.

#### Share capital and control

The Company’s issued share capital comprises ordinary

shares of £0.01 each, which are listed on the London

Stock Exchange (LSE: OTB.L). The ISIN of the shares is

GB00BYM1K758.

The issued share capital of the Company as at

30 September 2023 comprised 166,640,480 ordinary

shares of £0.01 each. Further information regarding the

Company’s issued share capital can be found on page 189

of the financial statements. Details of the movements in

issued share capital during the year are provided in note 21

to the Group’s financial statements contained on page 189.

All the information detailed in note 21 on page 189 forms

part of this Directors’ report and is incorporated into it

by reference.

At the Annual General Meeting of the Company held on

27 January 2023 the Directors were granted authority

from shareholders to allot shares in the capital of the

Company up to a maximum nominal amount of £1,108,387.81

(110,838,781 shares of £0.01 each), half of which amount

may solely be used in connection with a pre-emptive rights

issue. The Directors will seek to renew this authority at the

2024 AGM.

#### Authority to purchase own shares

The Company was authorised by shareholders at the last

AGM to purchase, in the market, up to 16,625,817 shares

(equivalent to 10% of the Company’s ordinary share capital

as at 9 December 2022. No shares were bought back

under this authority for the year ended 30 September

2023. This authority will expire at the conclusion of the

2024 AGM, at which a resolution will be proposed for its

renewal. The Directors will only use this power after careful

consideration, taking into account the financial resources

of the Company, the Company’s share price and future

funding opportunities. The Directors will also take into

account the effects on earnings per share and the interests

of shareholders generally.

#### Rights attaching to shares

All shares have the same rights (including voting and

dividend rights and rights on a return of capital) and

restrictions as set out in the Articles. Except in relation

to dividends which have been declared and rights on a

liquidation of the Company, the shareholders have no rights

to share in the profits of the Company. The Company’s

shares are not redeemable. However, following any grant

of authority from shareholders, the Company may purchase

or contract to purchase any of the shares on or off market,

subject to the Companies Act 2006 and the requirements of

the Listing Rules.

No shareholder holds shares in the Company that carry

special rights with regard to control of the Company. There

are no shares relating to an employee share scheme that

have rights with regard to control of the Company that are

not exercisable directly and solely by the employees, other

than in the case of the On the Beach Share Incentive Plan

and the On the Beach Long-Term Incentive Plan, where

share interests of a participant in such schemes can be

exercised by the personal representatives of a deceased

participant in accordance with the Scheme rules.

#### Voting rights

Each ordinary share entitles the holder to vote at general

meetings of the Company. A resolution put to the vote of

the meeting shall be decided on a poll and every member

who is present in person or by proxy shall have one vote for

every share of which they are a holder. The Articles provide

a deadline for submission of proxy forms of not than less

than 48 hours before the time appointed for the holding

of the meeting or adjourned meeting. No member shall be

entitled to vote at any general meeting either in person or

by proxy, in respect of any share held by them, unless all

amounts presently payable by them in respect of that share

have been paid. Save as noted, there are no restrictions

on voting rights nor any agreement that may result in

such restrictions.

#### Restrictions on transfer of securities

The Articles do not contain any restrictions on the transfer

of ordinary shares in the Company other than the usual

restrictions applicable where any amount is unpaid on

a share. Certain restrictions are also imposed by laws

and regulations (such as insider trading and marketing

requirements relating to close periods) and requirements of

the Market Abuse Regulation and the Company’s securities

dealing code whereby all employees of the Company

require approval to deal in the Company’s securities.

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023142

#### Change of control

Save in respect of a provision of the Company’s share

schemes, which may cause options and awards granted to

employees under such schemes to vest on takeover, there

are no agreements between the Company and its Directors

or employees providing for compensation for loss of office

or employment (whether through resignation, purported

redundancy or otherwise) because of a takeover bid.

The Revolving Credit Facility contains customary

prepayment, cancellation and default provisions including,

if required by a lender, mandatory prepayment of all

utilisations provided by that lender upon the sale of all or

substantially all of the business and assets of the Group or a

change of control.

As the Group holds Air Travel Organiser’s Licences, the

ATOL Standard Terms will apply. Those terms include

provisions on change of control.

#### Employee share schemes

The Company has three employee share schemes in place:

1.  A HMRC-approved Share Incentive Plan (‘SIP’) to

encourage wide employee share ownership and

thereby align employees’ interests with shareholders;

2.  A Long-Term Incentive Plan (‘LTIP’) under which nil cost

share options are granted to Executive Directors, subject

to continued employment;

3.  A Save As You Earn Plan (‘SAYE’), which is an all

employee savings-related share option plan. Although

the SAYE was approved at the 2018 AGM, it has not

yet been rolled out to employees and there are no

immediate plans to do so.

Further details are provided in the Directors’ Remuneration

report on pages 116-139.

#### Annual General Meeting

The Annual General Meeting for 2024 will be held at 11 am

on 26 January 2024 at the Company’s headquarters at

Aeroworks, 5 Adair Street, Manchester, M1 2NQ.

The Notice of Meeting, which sets out the resolutions to be

proposed at the forthcoming AGM specifies deadlines for

exercising voting rights and appointing a proxy or proxies to

vote in relation to resolutions to be passed at the AGM.

All proxy votes will be counted and the numbers for, against

or withheld in relation to each resolution will be announced

at the AGM and published on the Company’s website.

#### Notifiable changes to substantial

#### shareholdings

During the year, the Company has been notified, in

accordance with Chapter 5 of the Financial Conduct

Authority’s Disclosure Guidance and Transparency

Rules (‘DTR5’) of the following increases or decreases in

significant interests in the issued ordinary share capital of

the Company. Such notifications are published as an RNS

and are also available on the Company’s Website

(www.onthebeachgroupplc.com/investor-centre/rns).

The following figures represent the number of shares and

how that translates to a percentage shareholding in the

Company as at the date on which the change was notified.

The holdings may have changed since notification but any

further notification is not required until the next applicable

threshold in DTR5 is crossed.

Please note there will be other shareholders with substantial

shareholdings who are not listed below because their

shareholdings have not increased above or decreased

below a threshold during the year.

#### Other statutory and regulatory disclosures continued

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 143

GOVERNANCE

Please note there will be other shareholders with substantial shareholdings who are not listed below because their

shareholdings have not increased above or decreased below a threshold during the year.

Name of Shareholder

Number

of shares

Nature of

holding

as per

disclosure

Date of

Notification

BlackRock Inc 8,897,678 5.34% 3 October 2022

BlackRock Inc 8,898,106 5.34% 4 October 2022

BlackRock Inc 8,922,976 5.36% 25 October 2022

BlackRock Inc 8,918,430 5.36% 2 November 2022

Mawer Investment Management Ltd 8,259,902 4.97% 2 November 2022

BlackRock Inc 8,909,602 5.35% 7 November 2022

Baillie Gifford & Co 8,965,816 5.39% 9 November 2022

BlackRock Inc 8,910,805 5.35% 9 November 2022

BlackRock Inc 8,878,005 5.33% 21 November 2022

BlackRock Inc 8,880,243 5.33% 22 November 2022

BlackRock Inc Below 5% Below 5% 1 December 2022

Baillie Gifford & Co 7,534,476 4.53% 30 January 2023

BlackRock Inc 8,408,851 5.04% 20 April 2023

BlackRock Inc 8,399,992 5.03% 31 May 2023

BlackRock Inc 8,761,420 5.25% 27 June 2023

BlackRock Inc 8,815,509 5.28% 17 July 2023

BlackRock Inc Below 5% Below 5% 26 July 2023

Hawksford Trustees Jersey Limited (as trustees of the SC 2014 Settlement) 10,427,589 6.26% 11 August 2023

Lombard Odier Asset Management (Europe) Limited 8,341,912 5.01% 9 November 2023

Lombard Odier Asset Management (Europe) Limited 8,195,225 4.92% 16 November 2023

Between 16 November 2023 and the date of this report no further interests have been notified to the Company in

accordance with DTR5.

A list of our substantial shareholders is available on our corporate website.

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023144

#### Transactions with related parties

There were no related party transactions during the year.

See note 26 to the consolidated financial statements.

#### Events post year-end

Indemnities and insurance

The Company maintains appropriate insurance to cover

Directors’ and officers’ liability for itself and its subsidiaries.

The Company also indemnifies the Directors under a

qualifying indemnity for the purposes of section 236 of

the Companies Act 2006 in the Articles. Such indemnities

contain provisions that are permitted by the Director liability

provisions of the Companies Act and the Company’s

Articles. Such indemnities were in force throughout the

period under review and are in force as at the date of

this report.

Save for the indemnities disclosed in this report, there are

no other qualifying third-party indemnity provisions in force.

#### Research and development

Innovation, specifically in the customer proposition on the

website, is a critical element of the strategy, and, therefore,

of the future success of the Group. Accordingly, the majority

of the Group’s research and development expenditure is

predominantly related to this area.

#### Financial instruments

Details of the financial risk management objectives and

policies of the Group, including hedging policies and

exposure of the entity to price risk, credit risk, liquidity risk

and cash flow risk are given on pages 188-192 in note 23 to

the consolidated financial statements, and forms part of this

report by reference.

#### Political contributions

Neither the Company nor any of its subsidiaries made any

political donations or incurred any political expenditure

during the year.

#### Results and dividends

The Group’s and Company’s audited financial statements for

the year are set out on pages 155-206.

Whilst the Group operates a highly cash generative

business model, a majority of profits are reinvested in the

business to support further growth.

No interim dividend was declared during FY23. Given the

Group’s focus on investing for growth, the Board is not

recommending a final dividend in respect of FY23.

#### Information to be disclosed under

#### Listing Rule 9.8.4R

Disclosures required by the FCA’s Listing Rule 9.8.4R can be

found on the following pages:

Information

required

Subsection of

LR9.8.4R Page reference

Details of long-term

incentive schemes (4) Page 126

Save as set out above, there is no other information to

disclose in relation to the provisions of Listing Rule 9.8.4R.

Auditor

The auditor, Ernst & Young LLP, is willing to continue in office

and a resolution for its re-appointment as auditor of the

Company will be submitted to the AGM.

#### Disclosure of information

to the auditor

Each of the Directors has confirmed that:

i.  so far as the Director is aware, there is no relevant

audit information of which the Company’s auditors are

unaware; and

ii.  the Director has taken all the steps that they ought to

have taken as a Director to make themselves aware of

any relevant audit information and to establish that the

Company’s auditor is aware of that information.

This confirmation is given and should be interpreted in

accordance with the provisions of Section 418 of the

Companies Act 2006.

#### Approval of the Annual Report

The Strategic Report and Corporate Governance Report

were approved by the Board on 4 December 2023

Approved by the Board and signed on its behalf:

K Vickerstaff

Company secretary

4 December 2023

#### Other statutory and regulatory disclosures continued

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 145

GOVERNANCE

#### Independent auditor’s report to the members

#### of On The Beach Group plc

#### Opinion

In our opinion:

•  On the Beach Group plc’s group financial statements and parent company financial statements (the “financial

statements”) give a true and fair view of the state of the group’s and of the parent company’s affairs as at 30 September

2023 and of the group’s profit for the year then ended;

•  the group financial statements have been properly prepared in accordance with UK adopted international accounting

standards;

•  the parent company financial statements have been properly prepared in accordance with United Kingdom Generally

Accepted Accounting Practice; and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

We have audited the financial statements of On the Beach Group plc (the ‘parent company’) and its subsidiaries (the ‘group’)

for the year ended 30 September 2023 which comprise:

Group Parent company

Consolidated Income Statement and Statement of Comprehensive

Income for the year then ended Balance sheet as at 30 September 2023

Consolidated Balance Sheet as at 30 September 2023 Statement of changes in equity for the year

then ended

Consolidated Statement of Cash Flows for the year then ended Related notes 1 to 9 to the financial statements

including a summary of significant accounting

policies

Consolidated Statement of Changes in Equity for the year then ended

Related notes 1 to 27 to the financial statements, including a summary of

significant accounting policies

The financial reporting framework that has been applied in the preparation of the group financial statements is applicable

law and UK adopted international accounting standards. The financial reporting framework that has been applied in the

preparation of the parent company financial statements is applicable law and United Kingdom Accounting Standards,

including FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (United Kingdom

Generally Accepted Accounting Practice).

#### Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our

responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial

statements section of our report. We believe that the audit evidence we have obtained is sufficient and appropriate to

provide a basis for our opinion.

#### Independence

We are independent of the group and parent in accordance with the ethical requirements that are relevant to our audit of

the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest entities, and we

have fulfilled our other ethical responsibilities in accordance with these requirements.

The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the group or the parent company and

we remain independent of the group and the parent company in conducting the audit.

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023146

#### Conclusions relating to going concern

In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting

in the preparation of the financial statements is appropriate. Our evaluation of the directors’ assessment of the group and

parent company’s ability to continue to adopt the going concern basis of accounting included:

•  Obtaining management’s going concern assessment, including the cash flow forecasts and covenant calculations for

the going concern period which covers the period to 31 March 2025. Management have modelled a base scenario and

a downside scenario in the cash flow forecasts and covenant calculations in order to incorporate unexpected changes

to the forecasted liquidity of the Group. The downside scenario considered a severe but plausible reduction in booking

levels. In this scenario the Group continues to have sufficient liquidity and headroom on its covenants.

•  Challenging the significant assumptions underpinning the Group’s forecasts for the going concern period. Our challenge

was particularly focused around the consideration of current macro-economic factors including the rising cost of living

and the impact of climate risk on the forecast cashflows. We also verified whether the Group’s forecasts in the going

concern assessment were consistent with other forecasts used by the Group in its accounting estimates, including

impairment.

•  Verifying the credit facilities available to the Group including the £60m revolving credit facility due to expire in

December 2025.

•  Testing the clerical accuracy and the appropriateness of the model used to prepare the Group’s going concern

assessment.

•  Assessing the appropriateness of the Group’s disclosure concerning the going concern basis of preparation.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions

that, individually or collectively, may cast significant doubt on the group and parent company’s ability to continue as a going

concern for a period to 31 March 2025.

In relation to the group and parent company’s reporting on how they have applied the UK Corporate Governance Code,

we have nothing material to add or draw attention to in relation to the directors’ statement in the financial statements about

whether the directors considered it appropriate to adopt the going concern basis of accounting.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant

sections of this report. However, because not all future events or conditions can be predicted, this statement is not a

guarantee as to the group’s ability to continue as a going concern.

#### Overview of our audit approach

Audit scope

•  We performed an audit of the complete financial information of nine components.

•  The components where we performed full or specific audit procedures accounted for 100% of

Profit before tax adjusted for the impact of exceptional items, 100% of Revenue and 100% of

Total assets.

Key audit matters

•  Revenue recognition - risk of management override through journals made to revenue outside of

the standard booking process.

•  Website development costs - risk that management inappropriately capitalise costs in relation to

the website development team in order to improve the financial results for the period.

Materiality

•  Overall Group materiality of £820,000 which represents 5% of profit before tax adjusted for the

impact of exceptional items.

#### Independent auditor’s report to the members

#### of On The Beach Group plc

continued

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 147

GOVERNANCE

#### An overview of the scope of the parent company and group audits

Tailoring the scope

Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit

scope for each company within the Group. Taken together, this enables us to form an opinion on the consolidated financial

statements. We take into account size, risk profile, the organisation of the group and effectiveness of group-wide controls,

changes in the business environment when assessing the level of work to be performed at each company.

In assessing the risk of material misstatement to the Group financial statements, and to ensure we had adequate quantitative

coverage of significant accounts in the financial statements, of the nine reporting components of the Group, all are UK

registered companies and represent the principal business units within the Group.

Of the nine components selected, we performed an audit of the complete financial information of all nine components

(“full scope components”) which were selected based on their size or risk characteristics.

The reporting components where we performed audit procedures accounted for 100% (2022: 100%) of the Group’s Profit

before tax adjusted for the impact of exceptional items, 100% (2022: 100%) of the Group’s Revenue and 100% (2022: 100%)

of the Group’s Total assets.

Climate change

Stakeholders are increasingly interested in how climate change will impact On the Beach Group plc. The Group has

determined that the most significant future impacts from climate change on its operations will be in the form of physical risks.

These are explained on pages 76-83 in the required Task Force for Climate related Financial Disclosures and on pages

33-41 in the principal risks and uncertainties which form part of the “Other information,” rather than the audited financial

statements. Our procedures on these unaudited disclosures therefore consisted solely of considering whether they are

materially inconsistent with the financial statements or our knowledge obtained in the course of the audit or otherwise

appear to be materially misstated, in line with our responsibilities on “Other information”.

Our audit effort in considering the impact of climate change on the financial statements was focused on evaluating

management’s assessment of the impact of climate risk, physical and transition, their climate commitments, the effects

of material climate risks disclosed on pages 76-83 have been appropriately reflected in the carrying value of goodwill,

intangible assets, property plant and equipment and deferred tax assets following the requirements of UK adopted

international accounting standards. As part of this evaluation, we performed our own risk assessment, supported by our

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023148

climate change internal specialists, to determine the risks of material misstatement in the financial statements from climate

change which needed to be considered in our audit.

We also challenged the Directors’ considerations of climate change risks in their assessment of going concern and viability

and associated disclosures. Where considerations of climate change were relevant to our assessment of going concern,

these are described above.

Based on our work we have not identified the impact of climate change on the financial statements to be a key audit matter

or to impact a key audit matter.

#### Key audit matters

Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial

statements of the current period and include the most significant assessed risks of material misstatement (whether or not

due to fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy,

the allocation of resources in the audit; and directing the efforts of the engagement team. These matters were addressed in

the context of our audit of the financial statements as a whole, and in our opinion thereon, and we do not provide a separate

opinion on these matters.

Risk Our response to the risk

Key observations communicated

to the Audit Committee

Revenue recognition (£170.2m,

PY comparative £143.4m)

Refer to the Audit Committee Report

(pages 108-115); Accounting policies

(page 160); and Note 6 of the

Consolidated Financial Statements

(page 171)

Given the high volume, low value

nature of the revenue transactions in

the business, we have determined the

revenue recognition risk to be related

to management override through

journals made to revenue outside

of the standard booking process

throughout the year.

For the On the Beach ‘OTB’ and

Classic Package ‘CPH’ segments

the revenue is reported on an agent

basis (net) and the risk is therefore

also applicable to gross costs. For the

Classic segment, revenue is reported

on a principal basis (gross) and the risk

therefore only applies to revenue.

We have performed the following procedures:

•  Assessed the design and implementation

of the key controls over revenue

recognition for all trading entities within

the Group.

•  Tested, to supporting evidence, all material

journal entries impacting on net revenue

which fell outside of the standard booking

process for evidence of management

override.

•  Adopted a data analytics approach

to corroborate our expectation of the

relationship between gross revenue,

trade receivables and cash receipts (all

segments) and gross costs, trade payables

and cash payments (OTB & CPH) in relation

to the standard booking process. Any

exceptions to our expectations above our

testing threshold have been substantively

tested.

We performed full scope procedures which

covered 100% of revenue.

Our procedures did not identify

any instances of management

override in the recognition of

revenue or evidence of material

misstatements across the Group

in the financial year.

#### Independent auditor’s report to the members

#### of On The Beach Group plc

continued

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 149

GOVERNANCE

Risk Our response to the risk

Key observations communicated

to the Audit Committee

Capitalisation of website &

development costs (£12.0m,

PY comparative £11.1m)

Refer to the Audit Committee Report

(page 108); Accounting policies

(page 164); and Note 12 of the

Consolidated Financial Statements

(page 180).

There is a risk that management

inappropriately capitalise costs in

relation to the website development

team in order to improve the financial

results for the period. Judgement is

involved in determining whether future

economic benefit will be generated

from the projects capitalised and a

risk that management could override

inputs in these assessments.

We have performed the following procedures:

•  Assessed the design and implementation

of the key controls over the capitalisation

of website development costs across

the Group.

•  Obtained a breakdown by project of all

website development costs capitalised

in the period. From this breakdown, we

selected a sample of projects for further

testing and for each project we:

− Obtained an understanding and

related support for management’s

evaluation of how the project satisfies

the requirements of ‘IAS 38 Intangible

Assets’ to be capitalised.

− Held interviews with a number of

IT developers to understand a) the

nature and responsibilities associated

with their role and b) the nature of the

projects they had been working on in

the period. We utilised this information

to assess the appropriateness

of capitalisation in line with the

accounting standard requirements and

management’s accounting treatment.

− We performed an independent

assessment of the potential future

economic benefits expected to be

obtained from each project in our

sample to identify any contradictory

indicators that could imply the project

has been treated incorrectly by

management.

•  We agreed the total value of payroll costs

capitalised in the period to the underlying

payroll records. We also selected a sample

of employees whose time had been

capitalised and obtained their employment

contract to confirm the nature of their role

is that of an IT developer.

We performed full scope procedures which

covered 100% of revenue.

Based on our procedures we

are satisfied that the judgements

applied by management in

relation to the capitalisation of

website & development costs are

appropriate.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023150

In the prior year, our auditor’s report included a key audit

matter in relation to accounting for exceptional items in

relation to legacy Covid-19 balances and Covid-19 related

cancellations. In the current year, this is no longer a key

audit matter on the basis that the impact of the Covid-19

pandemic on the Group and corresponding balances

previously recorded is no longer relevant.

#### Our application of materiality

We apply the concept of materiality in planning and

performing the audit, in evaluating the effect of identified

misstatements on the audit and in forming our audit opinion.

Materiality

The magnitude of an omission or misstatement that,

individually or in the aggregate, could reasonably be

expected to influence the economic decisions of the users

of the financial statements. Materiality provides a basis for

determining the nature and extent of our audit procedures.

We determined materiality for the Group to be £820,000

(2022: £961,000), which is 5% (2022: 1%) of profit before

tax adjusted for the impact of exceptional items (2022:

gross margin adjusted for the impact of exceptional items).

We considered the focus of stakeholders and users of the

financial statements and subsequently determined that

profit before tax adjusted for the impact of exceptional items

is an appropriate measure for materiality given the recovery

of the Group in the post pandemic period.

We determined materiality for the Parent Company to be

£5,468,000 (2022: £5,722,000), which is 2% (2022: 2%) of

equity. For the purposes of its inclusion in the Group, our

materiality is capped at £820,000 (2022: £961,000).

Performance materiality

The application of materiality at the individual account

or balance level. It is set at an amount to reduce to an

appropriately low level the probability that the aggregate

of uncorrected and undetected misstatements exceeds

materiality.

On the basis of our risk assessments, together with our

assessment of the Group’s overall control environment,

our judgement was that performance materiality was 75%

(2022: 75%) of our planning materiality, namely £615,000

(2022: £721,000).

Reporting threshold

An amount below which identified misstatements are

considered as being clearly trivial.

We agreed with the Audit Committee that we would report

to them all uncorrected audit differences in excess of

£41,000 (2022: £48,000), which is set at 5% of planning

materiality, as well as differences below that threshold that,

in our view, warranted reporting on qualitative grounds.

We evaluate any uncorrected misstatements against both

the quantitative measures of materiality discussed above

and in light of other relevant qualitative considerations in

forming our opinion.

#### Other information

The other information comprises the information included in

the annual report set out on pages 1 to 154, other than the

financial statements and our auditor’s report thereon. The

directors are responsible for the other information contained

within the annual report.

Our opinion on the financial statements does not cover

the other information and, except to the extent otherwise

explicitly stated in this report, we do not express any form of

assurance conclusion thereon.

Our responsibility is to read the other information and,

in doing so, consider whether the other information is

materially inconsistent with the financial statements or our

knowledge obtained in the course of the audit or otherwise

appears to be materially misstated. If we identify such

material inconsistencies or apparent material misstatements,

we are required to determine whether this gives rise

to a material misstatement in the financial statements

themselves. If, based on the work we have performed, we

conclude that there is a material misstatement of the other

information, we are required to report that fact.

We have nothing to report in this regard.

#### Opinions on other matters

#### prescribed by the Companies

#### Act 2006

In our opinion, the part of the directors’ remuneration report

to be audited has been properly prepared in accordance

with the Companies Act 2006.

In our opinion, based on the work undertaken in the course

of the audit:

•  the information given in the strategic report and the

directors’ report for the financial year for which the

financial statements are prepared is consistent with the

financial statements; and

•  the strategic report and the directors’ report have

been prepared in accordance with applicable legal

requirements.

#### Independent auditor’s report to the members

#### of On The Beach Group plc

continued

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 151

GOVERNANCE

Matters on which we are required to

#### report by exception

In the light of the knowledge and understanding of the

group and the parent company and its environment

obtained in the course of the audit, we have not identified

material misstatements in the strategic report or the

directors’ report.

We have nothing to report in respect of the following

matters in relation to which the Companies Act 2006

requires us to report to you if, in our opinion:

•  adequate accounting records have not been kept by the

parent company, or returns adequate for our audit have

not been received from branches not visited by us; or

•  the parent company financial statements and the part

of the Directors’ Remuneration Report to be audited

are not in agreement with the accounting records and

returns; or

•  certain disclosures of directors’ remuneration specified

by law are not made; or

•  we have not received all the information and

explanations we require for our audit

#### Corporate Governance Statement

We have reviewed the directors’ statement in relation to

going concern, longer-term viability and that part of the

Corporate Governance Statement relating to the group

and company’s compliance with the provisions of the UK

Corporate Governance Code specified for our review by the

Listing Rules.

Based on the work undertaken as part of our audit, we

have concluded that each of the following elements of the

Corporate Governance Statement is materially consistent

with the financial statements or our knowledge obtained

during the audit:

•  Directors’ statement with regards to the appropriateness

of adopting the going concern basis of accounting and

any material uncertainties identified set out on page 45;

•   Directors’ explanation as to its assessment of the

company’s prospects, the period this assessment covers

and why the period is appropriate set out on page 45;

•  Director’s statement on whether it has a reasonable

expectation that the group will be able to continue in

operation and meets its liabilities set out on page 45;

•  Directors’ statement on fair, balanced and

understandable set out on page 153;

•  Board’s confirmation that it has carried out a robust

assessment of the emerging and principal risks set out

on page 31;

•  The section of the annual report that describes the

review of effectiveness of risk management and internal

control systems set out on page 96; and;

•  The section describing the work of the audit committee

set out on page 108.

#### Responsibilities of directors

As explained more fully in the directors’ responsibilities

statement set out on page 153 the directors are responsible

for the preparation of the financial statements and for being

satisfied that they give a true and fair view, and for such

internal control as the directors determine is necessary to

enable the preparation of financial statements that are free

from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are

responsible for assessing the group and parent company’s

ability to continue as a going concern, disclosing, as

applicable, matters related to going concern and using the

going concern basis of accounting unless the directors

either intend to liquidate the group or the parent company

or to cease operations, or have no realistic alternative but

to do so.

Auditor’s responsibilities for the

#### audit of the financial statements

Our objectives are to obtain reasonable assurance about

whether the financial statements as a whole are free from

material misstatement, whether due to fraud or error, and

to issue an auditor’s report that includes our opinion.

Reasonable assurance is a high level of assurance, but is

not a guarantee that an audit conducted in accordance with

ISAs (UK) will always detect a material misstatement when it

exists. Misstatements can arise from fraud or error and are

considered material if, individually or in the aggregate, they

could reasonably be expected to influence the economic

decisions of users taken on the basis of these financial

statements.

Explanation as to what extent the audit was

considered capable of detecting irregularities,

including fraud

Irregularities, including fraud, are instances of non-

compliance with laws and regulations. We design

procedures in line with our responsibilities, outlined above,

to detect irregularities, including fraud. The risk of not

detecting a material misstatement due to fraud is higher

than the risk of not detecting one resulting from error, as

fraud may involve deliberate concealment by, for example,

forgery or intentional misrepresentations, or through

collusion. The extent to which our procedures are capable

of detecting irregularities, including fraud is detailed below.

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023152

However, the primary responsibility for the prevention

and detection of fraud rests with both those charged with

governance of the company and management.

•  We obtained an understanding of the legal and

regulatory frameworks that are applicable to the group

and determined that the most significant are those

directly relevant to specific assertions in the financial

statements and the reporting framework (UK adopted

international accounting standards, FRS 102, the

Companies Act 2006 and UK Corporate Governance

Code). In addition, we concluded that there are certain

significant laws and regulations which have an effect

on the determination of the amounts and disclosures in

the financial statements being General Data Protection

Regulations, Consumer Rights and specific regulations

set out by the Civil Aviation Authority.

•  We understood how On the Beach Group is complying

with those frameworks by making enquiries of

management, those responsible for legal and

compliance procedures and the Company Secretary. We

corroborated our enquiries through our review of board

and committee minutes, papers provided to the Audit

Committee and discussions with the Audit Committee.

•  We assessed the susceptibility of the group’s financial

statements to material misstatement, including how

fraud might occur by meeting with management and

those charged with governance to understand where it

considered there was a susceptibility to fraud. We also

considered performance targets and the propensity

to influence efforts made by management to manage

earnings. Where the risk was considered to be higher,

we performed audit procedures to address each

identified fraud risk. These procedures included testing

higher risk journals and were designed to provide

reasonable assurance that the financial statements were

free from fraud and error.

•  Based on this understanding we designed our audit

procedures to identify non-compliance with such laws

and regulations. Our procedures involved journal entry

testing, with a focus on consolidation journals and

journals indicating large or unusual transactions based

on our understanding of the business; enquiries of Legal

Counsel, Group management and focused testing, as

referred to in the key audit matters section above. In

addition, we completed procedures to conclude on

the compliance of the disclosures in the Annual Report

and Accounts with the requirements of the relevant

accounting standards, UK legislation and the UK

Corporate Governance Code 2016.

A further description of our responsibilities for the audit

of the financial statements is located on the Financial

Reporting Council’s website at https://www.frc.org.uk/

auditorsresponsibilities. This description forms part of

our auditor’s report.

#### Other matters we are required

#### to address

•  Following the recommendation from the audit committee

we were appointed by the company on 7 March 2019

to audit the financial statements for the year ending

30 September 2019 and subsequent financial periods.

•  The period of total uninterrupted engagement including

previous renewals and reappointments is 5 years,

covering the years ending 30 September 2019 to

30 September 2023.

•  The audit opinion is consistent with the additional report

to the audit committee.

#### Use of our report

This report is made solely to the company’s members,

as a body, in accordance with Chapter 3 of Part 16 of the

Companies Act 2006. Our audit work has been undertaken

so that we might state to the company’s members those

matters we are required to state to them in an auditor’s

report and for no other purpose. To the fullest extent

permitted by law, we do not accept or assume responsibility

to anyone other than the company and the company’s

members as a body, for our audit work, for this report,

or for the opinions we have formed.

Victoria Venning (Senior statutory auditor)

for and on behalf of Ernst & Young LLP, Statutory Auditor

Manchester

5 December 2023

#### Independent auditor’s report to the members

#### of On The Beach Group plc

continued

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ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 153

GOVERNANCE

#### Statement of Directors’ Responsibilities

The Directors are responsible for preparing the annual

report and the financial statements in accordance with

applicable United Kingdom law and regulations.

Company law requires the Directors to prepare financial

statements for each financial year. Under that law, the

Directors have elected to prepare the Group financial

statements in accordance with UK-adopted international

accounting standards in conformity with the requirements of

the Companies Act 2006, and the Parent Company financial

statements in accordance with United Kingdom Generally

Accepted Accounting Practice (United Kingdom Accounting

Standards and applicable law), including Financial Reporting

Standard FRS 102 The Financial Reporting Standard

applicable in the UK and Republic of Ireland (‘FRS 102’).

In preparing these financial statements the Directors are

required to:

•  Select suitable accounting policies in accordance with

IAS 8 Accounting Policies, Changes in Accounting

Estimates and Errors, and in respect of the parent

company financial statements, Section 10 of FRS 102 and

then apply them consistently;

•  Make judgements and accounting estimates that are

reasonable and prudent;

•  Present information, including accounting policies, in a

manner that provides relevant, reliable, comparable and

understandable information;

•  Provide additional disclosures when compliance with

the specific requirements in IFRSs and in respect of

the Parent Company financial statements, FRS 102 is

insufficient to enable users to understand the impact of

particular transactions, other events and conditions on

the group and company financial position and financial

performance;

•  In respect of the Group financial statements, state

whether international accounting standards in conformity

with the requirements of the Companies Act 2006

(and IFRSs adopted pursuant to Regulation(EC) No

1606/2002 as it applies in the European Union) have

been followed, subject to any material departures

disclosed and explained in the financial statements;

•  In respect of the Parent Company financial statements,

state whether applicable UK Accounting Standards,

including FRS 102, have been followed, subject to any

material departures disclosed and explained in the

financial statements; and

•  Prepare the financial statements on the going concern

basis unless it is appropriate to presume that the

Company and/or the Group will not continue in business.

The Directors are responsible for keeping adequate

accounting records that are sufficient to show and explain

the Company’s and Group’s transactions and disclose with

reasonable accuracy at any time the financial position of the

Company and the Group and enable them to ensure that

the Company and the Group financial statements comply

with the Companies Act 2006. They are also responsible for

safeguarding the assets of the Group and Parent Company

and hence for taking reasonable steps for the prevention

and detection of fraud and other irregularities.

Under applicable law and regulations, the Directors are

also responsible for preparing a strategic report, directors’

report, directors’ remuneration report and corporate

governance statement that comply with that law and

those regulations. The Directors are responsible for the

maintenance and integrity of the corporate and financial

information included on the Company’s website.

#### Directors’ responsibility statement

The Directors confirm, to the best of their knowledge:

•  That the consolidated financial statements, prepared in

accordance with international accounting standards in

conformity with the requirements of the Companies Act

2006, give a true and fair view of the assets, liabilities,

financial position and profit of the Parent Company and

undertakings included in the consolidation taken as

a whole;

•  That the Annual Report, including the strategic

report, includes a fair review of the development

and performance of the business and the position

of the Company and undertakings included in the

consolidation taken as a whole, together with a

description of the principal risks and uncertainties

that they face; and

•  That they consider the Annual Report, taken as a whole,

is fair, balanced and understandable and provides the

information necessary for shareholders to assess the

company’s position, performance, business model

and strategy.

Jon Wormald

Chief Financial Officer

4 December 2023

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ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023154

![]()

# Financial Financial

# StatementsStatements

Consolidated income statement and statement of

comprehensive income  156

Consolidated balance sheet  157

Consolidated statement of cash flows  158

Consolidated statement of changes in equity  159

Notes to the consolidated financial statements  160

Company balance sheet  196

Company statement of changes in equity  197

Notes to the company financial statements  198

Glossary of Alternative Performance Measures (‘APMs’)  200

Shareholder information  207

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 155

![]()

Consolidated income statement and

#### statement of comprehensive income

YEAR ENDED 30 SEPTEMBER 2023

|  |  |  |  |
| --- | --- | --- | --- |
|  |  |  | Restated\* |
|  |  | 2023 | 2022 |
|  | Note | £’m | £’m |
| Revenue | 4,5 | 170.2 | 143.4 |
| Cost of sales |  | (54.2) | (48.5) |
| Expected credit losses | 15 | (2.0) | – |
| Gross profit |  | 114.0 | 94.9 |
| Administrative expenses | 6 | (103. 7) | (92.2) |
| Group operating profit |  | 10.3 | 2. 7 |
| Finance costs | 8 | (1.5) | (0 .8) |
| Finance income | 8 | 4. 1 | 0.3 |
| Net finance income/(costs) |  | 2.6 | (0.5) |
| Profit before taxation |  | 12.9 | 2.2 |
| Taxation | 9 | (2.3) | (0.5) |
| Profit from continuing operations |  | 10.6 | 1. 7 |
| Loss from discontinued operations | 10 | (0.5) | (0 . 1) |
| Profit for the year |  | 10. 1 | 1.6 |
| Other comprehensive income: |  |  |  |
| Net (loss)/gain on cash flow hedges |  | (0 .6) | 0 .6 |
| Net gain on fair value hedges |  | 0 .7 | – |
| Total comprehensive income for the year |  | 10.2 | 2.2 |
| Attributable to equity holders of the parent |  |  |  |
| Profit from continuing operations |  | 10.6 | 1. 7 |
| Loss from discontinued operations |  | (0.5) | (0 . 1) |
| Other comprehensive income |  | 0 .1 | 0.6 |
| Total comprehensive income for the year |  | 10.2 | 2.2 |
| Basic and diluted earnings per share from continuing operations attributable  to the equity shareholders of the Company: |  |  |  |
| Basic earnings per share | 11 | 6.4p | 1.0p |
| Diluted earnings per share | 11 | 6.3p | 1.0p |
| Adjusted basic earnings per share\*\* | 11 | 11.6p | 6.4p |
| Adjusted diluted earnings per share \*\* | 11 | 11.5p | 6.4p |
| Basic and diluted earnings per share from total operations attributable to  the equity Shareholders of the Company: |  |  |  |
| Basic earnings per share | 11 | 6. 1p | 0.9p |
| Diluted earnings per share\*\* | 11 | 6.0p | 0.9p |
| Adjusted profit measure\*\* |  |  |  |
| Adjusted PBT (before amortisation of acquired intangibles, exceptional items |  |  |  |
| and share-based payments)\*\* | 6 | 23.6 | 14.2 |

\*

The prior period is restated for the effects of the discontinued operations (see note 10).

\*\* This is a non-GAAP measure, refer to notes listed above.

The notes on pages 160 to 195 form part of the financial statements.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023156

![]()

FINANCIAL STATEMENTS

#### Consolidated balance sheet

AT 30 SEPTEMBER 2023

|  |  |  |  |
| --- | --- | --- | --- |
|  |  | 2023 | 2022 |
| Assets | Note | £’m | £’m |
| Non-current assets |  |  |  |
| Intangible assets | 12 | 73. 7 | 74.3 |
| Property, plant and equipment | 13 | 8.3 | 9.1 |
| Deferred tax | 20 | 2.6 | 3.4 |
| Other assets | 15 | – | 0 .6 |
| Total non-current assets |  | 84.6 | 87 .4 |
| Current assets |  |  |  |
| Trade and other receivables | 15 | 165.3 | 122.4 |
| Derivative financial instruments | 23 | 0.9 | 3.2 |
| Trust account | 16 | 108.6 | 69.4 |
| Cash at bank |  | 75.8 | 64.5 |
| Total current assets |  | 350.6 | 259 .5 |
| Total assets |  | 435.2 | 346.9 |
| Equity |  |  |  |
| Share capital | 21 | 1. 7 | 1. 7 |
| Share premium | 22 | 89.6 | 89 .6 |
| Retained earnings | 22 | 205.9 | 194.5 |
| Capital contribution reserve | 22 | 0.5 | 0.5 |
| Merger reserve | 22 | (129.5) | (129.5) |
| Total equity |  | 168.2 | 156.8 |
| Non-current liabilities |  |  |  |
| Trade and other payables | 17 | 2.6 | 3.0 |
| Total non-current liabilities |  | 2.6 | 3.0 |
| Current liabilities |  |  |  |
| Corporation tax payable |  | 1. 7 | 0 .2 |
| Trade and other payables | 17 | 261.2 | 186.6 |
| Provisions | 17 | 0. 4 | 0 .3 |
| Derivative financial instruments | 23 | 1. 1 | – |
| Total current liabilities |  | 264.4 | 187 . 1 |
| Total liabilities |  | 267 .0 | 190 . 1 |
| Total equity and liabilities |  | 435.2 | 346.9 |

The financial statements from pages 160 to 195 were approved by the Board of Directors and authorised for issue.

Jon Wormald

Chief Financial Officer

4 December 2023

On the Beach Group plc. Reg no 09736592

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 157

![]()

#### Consolidated statement of cash flows

YEAR ENDED 30 SEPTEMBER 2023

|  |  |  |  |
| --- | --- | --- | --- |
|  |  |  | Restated\* |
|  |  | 2023 | 2022 |
|  | Note | £’m | £’m |
| Profit before taxation |  |  |  |
| From continuing operations |  | 12.9 | 2.2 |
| From discontinued operations | 10 | (0.5) | (0. 1) |
| Adjustments for: |  |  |  |
| Depreciation | 6 | 2. 7 | 2.0 |
| Amortisation of intangible assets | 6 | 12.6 | 10.8 |
| Finance costs | 8 | 1.5 | 0.8 |
| Finance income | 8 | (4. 1) | (0.3) |
| Share-based payments | 24 | 1.2 | 4. 7 |
| Loss on disposal of property, plant and equipment | 13 | – | – |
|  |  | 26.3 | 20 . 1 |
| Changes in working capital: |  |  |  |
| Increase in trade and other receivables |  | (39.9) | (29.6) |
| Increase in trade and other payables |  | 75.0 | 61.3 |
| Increase in trust account |  | (39.2) | (30 .4) |
|  |  | (4. 1) | 1.3 |
| Cash flows from operating activities |  |  |  |
| Cash used in operating activities |  | 22.2 | 21.4 |
| Tax (paid)/received |  | (0.2) | 0.5 |
| Net cash inflow from operating activities |  | 22.0 | 21.9 |
| Cash flows from investing activities |  |  |  |
| Purchase of property, plant and equipment | 13 | (0. 1) | (1.3) |
| Proceeds from disposal of assets |  | 0 .1 | – |
| Purchase of intangible assets | 12 | – | (0.5) |
| Development expenditure | 12 | (12.0) | (10.6) |
| Interest received | 8 | 4. 1 | 0 .3 |
| Net cash outflow from investing activities |  | (7 .9) | (12. 1) |
| Cash flows from financing activities |  |  |  |
| Interest paid on borrowings | 8 | (1.3) | (0 .6) |
| Payment of lease liabilities | 18 | (1.5) | (0 . 7) |
| Net cash outflow from financing activities |  | (2.8) | (1.3) |
| Net increase in cash at bank and in hand |  | 11.3 | 8.5 |
| Cash at bank and in hand at the beginning of the year |  | 64.5 | 56.0 |
| Cash at bank and in hand at the end of the year |  | 75.8 | 64.5 |

\*  The prior period is restated for the effects of the discontinued operations (see note 10).

The notes on pages 160 to 195 form part of the financial statements.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023158

![]()

FINANCIAL STATEMENTS

#### Consolidated statement of changes in equity

YEAR ENDED 30 SEPTEMBER 2023

|  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- |
|  |  |  |  | Capital |  |  |
|  | Share | Share | Merger | contribution | Retained |  |
|  | capital | premium | reserve | reserve | earnings | Total |
|  | £’m | £’m | £’m | £’m | £’m | £’m |
| Balance at 30 September 2021 | 1. 7 | 89.6 | (129 .5) | 0 .5 | 187 .6 | 149 .9 |
| Share-based charge including tax | – | – | – | – | 4. 7 | 4. 7 |
| Total comprehensive income for the year | – | – | – | – | 2.2 | 2.2 |
| Balance at 30 September 2022 | 1. 7 | 89.6 | (129 .5) | 0.5 | 194.5 | 156.8 |
| Share-based charge including tax | – | – | – | – | 1.2 | 1.2 |
| Total comprehensive income for the year | – | – | – | – | 10.2 | 10.2 |
| Balance at 30 September 2023 | 1. 7 | 89.6 | (129.5) | 0.5 | 205.9 | 168.2 |

The notes on pages 160 to 195 form part of these financial statements.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 159

1. General information

On the Beach Group plc is a public limited company, which

is listed on the London Stock Exchange and is domiciled

and incorporated in the United Kingdom under the

Companies Act 2006. The address of the registered

office is given on page 207.

2. Accounting policies

a) Basis of preparation

The consolidated financial statements presented in this

document have been prepared in accordance with

UK-adopted International Accounting Standards in

conformity with the requirements of the Companies

Act 2006.

The Company’s financial statements have been prepared

in accordance with Financial Reporting Standard 102 ‘The

Financial Reporting Standard applicable in the United

Kingdom and the Republic of Ireland’ (‘FRS 102’) and as

applied in accordance with the provisions of the Companies

Act 2006. The Company has taken advantage of the

exemption provided under section 408 of the Companies

Act 2006 not to publish its individual income statement and

related notes.

These financial statements are presented in pounds sterling

(£’m) because that is the currency of the primary economic

environment in which the Group operates.

b) Going concern

The Group covers its daily working capital requirements by

means of cash and Revolving Credit Facility (‘RCF’). On

7 December 2022, the Group increased its facility from

£50m to £60m, expiring in December 2025. At the same

time the Group cancelled its CLBILS facility of £25m, which

was due to expire in May 2023. The RCF has financial

covenants in place, which are tested quarterly.

As at 30 September 2023, cash (excluding cash held in trust

which is ringfenced and not factored into the going concern

assessment) was £75.8m (30 September 2022: cash of

£64.5m).

Cash received from customers for bookings that have

not yet travelled is held in a ringfenced trust account

and is not withdrawn until the customer returns from

their holiday except where a flight is purchased.

Cash held in trust at 30 September 2023 was

£108.6m.

The Directors have assessed a going concern period

through to March 2025 and have modelled a number of

scenarios considering factors such as airline resilience, cost

of living, inflation, interest rates and customer behaviour/

demand. The Group has performed an assessment of the

impact of climate risk, as part of the Director’s assessment of

the Group’s ability to continue as a going concern. Further

detail of the Group’s assessment of the impact of climate

risk is provided within the ‘Principal risks and uncertainties’

section of this report. The Directors have modelled a

reasonably possible downside scenario to sensitise the

base case. In this scenario the Directors have assessed

the impact to cash and revenue in an environment where

bookings are 40% lower than historic levels, although

profitability would be affected, the Group would be able

to continue operating. The impact of climate change has

not yet been reflected in these estimates and assumptions

due to the level of uncertainty about the impact of climate

change on these estimates and assumptions.

Given the assumptions above, the mitigating actions

available and within the Group’s control, the Directors

remain confident that the Group continue to operate in

an agile way adapting to any continued travel disruption.

Therefore, it is considered appropriate to continue to

adopt the going concern basis in preparing these financial

statements.

c) New standards, amendments and

interpretations

A number of new standards and amendments to standards

are effective for annual periods beginning after 1 January

2022; the following amended standards have been

implemented, however, they have not had a significant

impact on the Group’s consolidated financial statements:

•  Amendments to IFRS 3 – Reference to Conceptual

Framework

•  Amendments to IAS 16 – Property, Plant and Equipment:

Proceeds before Intended Use

•  Amendments to IAS 37 – Onerous Contracts – Costs of

Fulfilling a Contract

•  AIP IFRS 1 First-time Adoption of International Financial

Reporting Standards – Subsidiary as a first-time adopter

•  AIP IFRS 9 Financial Instruments – Fees in the ‘10 per

cent’ test for derecognition of financial liabilities

•  AIP IAS 41 Agriculture – Taxation in fair value

measurements

International Tax Reform – Pillar Two Model Rules –

Amendments to IAS 12 introduced a mandatory temporary

exception to the requirements of IAS 12 under which a

company does not recognise or disclose information

about deferred tax assets and liabilities related to the

proposed OECD/G20 BEPS Pillar Two model rules. The

Group has applied the temporary exception in the Group’s

consolidated financial statements.

Standards issued but not yet effective

Certain new financial reporting standards, amendments

and interpretations have been published that are not

mandatory for the 30 September 2023 reporting period,

and have not been early adopted by the Group. The Group

#### Notes to the consolidated

#### financial statements

YEAR ENDED 30 SEPTEMBER 2023

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023160

![]()

FINANCIAL STATEMENTS

is currently assessing the impact of the following standards,

amendments and interpretations:

•  IFRS 17 Insurance Contracts

•  Disclosure of Accounting Policies – Amendments to IAS

1 and IFRS Practice Statement 2

•  Definition of Accounting Estimates – Amendments

to IAS 8

•  Deferred Tax related to Assets and Liabilities arising

from a Single Transaction – Amendments to IAS 12

International Tax Reform – Pillar Two Model Rules –

Amendments to IAS 12 introduced a mandatory temporary

exception to the requirements of IAS 12 under which a

company does not recognise or disclose information

about deferred tax assets and liabilities related to the

proposed OECD/G20 BEPS Pillar Two model rules. The

Group has applied the temporary exception in the Group’s

consolidated financial statements.

d) Climate-related matters

The Group considers climate-related matters in estimates

and assumptions where appropriate, this includes areas

such as:

•  Impairment of non-financial assets: The value-in-use

may be impacted by the changes in climate-related

regulations or a change in the demand of certain

holiday destinations as a result of extreme weather

or natural disasters.

•  Deferred tax asset recoverability: The forecasts used

in assessing whether the Group has sufficient future

taxable income could be impacted by climate-related

regulation or change in consumer demand for travelling

abroad.

The Group’s business model allows for flexibility, through

being asset-light, this means the Group can respond

quickly to changes in customer demand for certain

locations. The Group is closely monitoring changes and

developments in both climate-related legislation and

extreme weather events.

e) Discontinued operations

Discontinued operations are excluded from the results of

continuing operations and are presented as a single amount

of profit or loss after tax from discontinued operations

in the consolidated income statement and statement of

comprehensive income.

Additional disclosures are provided in note 10. All other

notes to the financial statements include amounts for

continuing operations, unless indicated otherwise.

f) Basis of consolidation

The Group’s consolidated financial statements consolidate

the financial statements of On the Beach Group plc and all

of its subsidiary undertakings.

i. Subsidiaries are entities controlled by the Company

Control exists when the Company has power over the

investee, the Company is exposed, or has rights to variable

returns from its involvement with the subsidiary and the

Company has the ability to use its power of the investee to

affect the amount of investor’s returns.

ii. Transactions eliminated on consolidation

Intragroup balances, and any gains and losses, or income

and expenses arising from intragroup transactions,

are eliminated in preparing the consolidated financial

information. Gains arising from transactions with jointly

controlled entities are eliminated to the extent of the

Group’s interest in the entity. Losses are eliminated in the

same way as gains, but only to the extent that there is no

evidence of impairment.

g) Goodwill

Goodwill arising on the acquisition of subsidiary

undertakings and trade and assets represents the excess of

the cost of acquisition over the fair value of the identifiable

assets and liabilities at the date of acquisition. Goodwill is

initially recognised as an asset at cost and is subsequently

remeasured at cost less any accumulated impairment

losses. Goodwill, which is recognised as an asset is

reviewed for impairment at least annually. Any impairment

is recognised immediately in the income statement and is

not subsequently reversed. On disposal of a subsidiary,

the attributable amount of goodwill is included in the

determination of the profit or loss on disposal.

For the purposes of impairment testing, goodwill is allocated

to the cash-generating units expected to benefit from the

combination. If the recoverable amount is less than the carrying

amount of the unit, the impairment loss is allocated to first

reduce the amount of goodwill allocated to the unit and then

the other assets in the unit. An impairment loss recognised for

goodwill is not reversed in a subsequent period.

An impairment loss recognised for goodwill is not reversed.

Impairment losses recognised for other assets are reversed

only if the reasons for the impairment have ceased to apply.

h) Foreign currency

Transactions in foreign currencies are translated to the

respective functional currencies of Group entities at the foreign

exchange rate ruling at the date of the transaction. Monetary

assets and liabilities denominated in foreign currencies at the

balance sheet date are retranslated to the functional currency

at the foreign exchange rate ruling at that date.

Foreign exchange differences arising on translation are

recognised in the income statement.

i) Financial instruments

A financial instrument is any contract that gives rise to a

financial asset of one entity and a financial liability or equity

instrument of another entity.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 161

#### Notes to the consolidated

#### financial statements continued

YEAR ENDED 30 SEPTEMBER 2023

i. Financial assets

Financial assets are classified, at initial recognition, and

subsequently measured at amortised cost, fair value through

other comprehensive income (‘OCI’), and fair value through

profit or loss. In order for a financial asset to be classified

and measured at amortised cost, the financial asset is under

a ‘hold to collect’ business model and it needs to give rise

to cash flows that are ‘solely payments of principal and

interest’ (‘SPPI’) on the principal amount outstanding. The

Group considers financial assets in default when contractual

payments are 90 days past due.

Trade and other receivables

Trade and other receivables are recognised initially at fair

value. Subsequent to initial recognition, they are measured

at amortised cost using the effective interest method, less

any impairment losses. Gains and losses are recognised

in profit or loss when the asset is derecognised, modified

or impaired. An expected credit loss is calculated using

a provision matrix, which is initially based on the Group’s

historical observed default rates that is calibrated for

changes in the forward-looking estimates.

Cash at bank

Cash at bank comprises cash balances and call deposits.

Bank overdrafts that are repayable on demand and form an

integral part of the Group’s cash management are included

as a component of cash at bank for the purpose only of the

cash flow statement.

Trust account

All ATOL protected customer monies are held in a trust

account until after the provision of the holiday service.

The trust account is governed by a deed between the

Group, the Civil Aviation Authority Air Travel Trustees and

independent trustees (Travel Trust Services Limited), which

determines the inflows and outflows from the account.

All ATOL protected customer receipts are paid into the trust

account in full before the holiday departure date. These

payments are held in the trust account until the service is

provided – for flights on payment to the supplier, and for

hotels and ancillaries on the customer’s return from holiday.

The Group, therefore, does not use customer prepayments

to fund its business operations. Due to the restrictions on

accessing the funds in the trust account, customer monies

held in the trust account are presented separately to cash

at bank.

Cash flows in respect of the trust account are presented

as operating cash flows on the basis that they are linked

to the Group’s revenue-producing activities as an online

travel agent.

ii. Financial liabilities

Financial liabilities are classified, at initial recognition, as

financial liabilities at fair value through profit or loss, loans

and borrowings, payables, or as derivatives designated as

hedging instruments in an effective hedge, as appropriate.

Trade and other payables

Trade and other payables are recognised initially at fair

value and net of directly attributable transaction costs.

Subsequent to initial recognition, they are measured at

amortised cost using the effective interest method. Gains

and losses are recognised in profit or loss when the

liabilities are derecognised as well as through the Effective

Interest Rate (‘EIR’) amortisation process.

Revolving credit facility (‘RCF’)

Borrowings from the RCF are recognised initially at fair value

and net of directly attributable transaction costs. After initial

recognition, the RCF is subsequently measured at amortised

cost using the EIR method.

iii. Derivative financial instruments, including

hedge accounting

The Group enters into forward foreign exchange contracts

to manage exposure to foreign exchange rate risk. Further

details of these derivative financial instruments are

disclosed in note 23 of these financial statements. Such

derivative financial instruments are initially recognised at fair

value on the date on which a derivative contract is entered

into and are subsequently remeasured at fair value.

Fair value hedges

All derivative financial instruments are assessed against

the hedge accounting criteria set out in IFRS 9. On initial

designation of the derivative as a hedging instrument, the

Group formally documents the relationship between the

hedging instrument and hedged item, the Group elects

to identify the spot-element of forward contracts as the

hedging instrument. The documentation also identifies the

hedged item, the risk management objectives and strategy

in understanding the hedge transaction and the hedged

risk, together with the methods that will be used to assess

the effectiveness of the hedging relationship.

The Group makes an assessment, both at the inception of

the hedge relationship as well as on an ongoing basis, of

whether the hedging instruments are expected to be highly

effective in offsetting the changes in the fair value of the

respective hedged items attributable to the hedged risk.

Derivatives are initially recognised at the fair value on

the date a derivative contract is entered into and are

subsequently remeasured at each reporting date at their

fair value. The change in the fair value of the hedging

instrument is recognised in the statement of profit or loss

as other expense. The change in the fair value of the

hedged item attributable to the risk hedged is recorded

as part of the carrying value of the hedged item and is

also recognised in the statement of profit or loss as other

expense. The change in the fair value of the forward

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FINANCIAL STATEMENTS

element of the forward contracts is recognised in other

comprehensive income.

Cash flow hedges

For derivatives that are designated as cash flow hedges,

and where the hedge accounting criteria are met, the

effective portion of changes in the fair value is recognised

in other comprehensive income. The gain or loss relating to

the ineffective portion is recognised immediately in profit or

loss as part of finance costs. Amounts accumulated in equity

are recognised in profit or loss when the income or expense

on the hedged item is recognised in profit or loss.

j) Segment reporting

IFRS 8 requires operating segments to be reported in a

manner consistent with the internal reporting provided to

the Chief Operating Decision Maker. The Chief Operating

Decision Maker, who is responsible for allocating resources

and assessing performance of the operating segments,

has been identified as the management team, including

the Chief Executive Officer and Chief Financial Officer.

For management purposes, the Group is organised into

segments based on location, and information is provided

to the management team on these segments for the

purposes of resource allocation and segment performance

management and monitoring.

The management team considers there to be three

reportable segments:

i.  ‘OTB’ – activity via UK websites

(www.onthebeach.co.uk, www.sunshine.co.uk and

www.onthebeachtransfers.co.uk).

ii.  ‘CCH’ – activity via the Tour Operator, Classic Collection

Holidays Limited and subsidiaries.

iii.  ‘CPH’ – activity via the Classic Package Holidays online

business to business portal.

k) Revenue recognition

IFRS 15 Revenue from Contracts with Customers is a

principle-based model of recognising revenue from

customer contracts. It has a five-step model that requires

revenue to be recognised when control over goods and

services are transferred to the customer. The standard

requires the Group to exercise judgement, taking into

consideration all of the relevant facts and circumstances

when applying each step of the model to contracts with their

customers. The following paragraphs describe the types

of contracts, when performance obligations are satisfied,

and the timing of revenue recognition. Further details of the

disaggregation of revenue are disclosed in note 4 of these

financial statements.

As agent

The Group acts as agent when it is not the primary party

responsible for providing the components that make

up the customers booking and it does not control the

components before they are transferred to customers.

Revenue comprises the fair value of the consideration

received or receivable in the form of commission. Service

fees/commissions are earned through purchases from

customers of travel products such as flight tickets or hotel

accommodation from third-party suppliers. Revenue in the

form of commission or service fees recognised when the

performance obligation of arranging and facilitating the

customer to enter into individual contracts with suppliers is

satisfied, usually on delivery of the booking confirmation.

Given the level of cancellations the Group has experienced,

the commission is considered to represent variable

consideration and the transaction price of commission

income determined using the expected value method,

such that revenue is recognised only to the extent that it is

highly probable that there will not be a significant reversal of

revenue recognised in future periods. The sum of the range

of probabilities of cancellations in different scenarios based

on historical trends and best estimate of future expectations

is used to calculate the extent to which the variable

consideration is reduced and a corresponding refund

liability (presented as a cancellation provision) recognised in

provisions (note 17).

Revenue earned from sales through the OTB segment

is stated net. Revenue earned from sales through CPH

are stated net, with the commission payable to agents

recognised in the cost of sales.

As principal

The Group acts as principal when it is the primary party

responsible for providing the components that make up

the customer’s booking and it controls the components

before transferring to the customer for the CCH segment.

Revenue represents amounts received or receivable for the

sale of package holidays and other services supplied to the

customers. Revenue is recognised when the performance

obligation of delivering an integrated package holiday is

satisfied, usually over the duration of the holiday. Revenue is

stated net of discounts, rebates, refunds and value-added tax.

l) Override income

The Group has agreements with suppliers, which give rise

to rebate income. This income relates to segments where

revenue is accounted for on an agent basis, therefore,

the income received from suppliers relates to a reduction

in cost of sales (corresponding increase in commission

received), and as such is considered part of the Group’s net

revenue, for the year ended 30 September 2023 override

income was £3.4m. The Group has some agreements

whereby receipt of the income is conditional on the Group

achieving agreed volume targets.

For agreements not linked to volume targets, override

income is recognised when earned by the Group, which

occurs when all obligations conditional for earning income

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 163

#### Notes to the consolidated

#### financial statements continued

YEAR ENDED 30 SEPTEMBER 2023

have been discharged, and the income can be measured

reliably based on the terms of the contract, which is usually

once the booking has been confirmed with the supplier.

For agreements where volume targets are in place,

income is recognised once the target has been achieved.

For volume targets that span the year-end, the Group is

required to make estimates in determining the amount and

timing of recognition of override. In determining the amount

of volume-related allowances recognised in any period,

management estimate the probability that the Group will

meet contractual target volumes, based on current and

forecast performance.

Amounts due, but not yet recovered, relating to override

income are recognised within trade and other receivables.

m) Business combinations

All business combinations are accounted for by applying

the acquisition method. Business combinations are

accounted for using the acquisition method as at the

acquisition date, which is the date on which control is

transferred to the Group.

For acquisitions, the Group measures goodwill at the

acquisition date as:

•  the fair value of the consideration transferred; plus

•  the recognised amount of any non-controlling interests

in the acquiree; plus

•  the fair value of the existing equity interest in the

acquiree; less

•  the net recognised amount (generally fair value) of the

identifiable assets acquired and liabilities assumed.

Costs related to the acquisition, other than those associated

with the issue of debt or equity securities, are expensed

as incurred. Any contingent consideration payable is

recognised at fair value at the acquisition date. If the

contingent consideration is classified as equity, it is not

re-measured and settlement is accounted for within equity.

Otherwise, subsequent changes to the fair value of the

contingent consideration are recognised in the income

statement.

n) Property, plant and equipment

Property, plant and equipment are stated at cost less

accumulated depreciation and accumulated impairment

losses.

Depreciation is charged to the income statement on a

straight-line basis over the estimated useful lives of each

part of an item of property, plant and equipment. Land is not

depreciated. The estimated useful lives are as follows:

Fixtures, fittings and equipment  3–10 years

Buildings freehold  50 years

Depreciation methods, useful lives and residual values are

reviewed at each balance sheet date.

The gain or loss arising on the disposal or retirement of an

asset is determined as the difference between the sales

proceeds and the carrying amount of the asset and is

recognised in income.

o) Intangible assets

i. Research and development

Expenditure on research activities is recognised in the

income statement as an expense as incurred. Expenditure

on development activities directly attributable to the design

and testing of identifiable and unique software products

are capitalised if the product or process meets the

following criteria:

•  The completion of the development is technically and

commercially feasible to complete;

•  Adequate technical resources are sufficiently available

to complete development;

•  It can be demonstrated that future economic benefits

are probable; and

•  The expenditure attributable to the development can be

measured reliably.

Development activities involve a plan or design for the

production of new or substantially improved products or

processes. Directly attributable costs that are capitalised

as part of the software product, website or system include

employee costs. Other development expenditures that do

not meet these criteria, as well as ongoing maintenance, are

recognised as an expense as incurred.

Development costs for software, websites and systems

are carried at cost less accumulated amortisation and are

amortised over their useful lives (not exceeding five years)

at the point in which they come into use.

ii. Software licenses and domain names

Acquired intangible assets are capitalised at the cost

necessary to bring the asset to its working condition. The

Group have applied the guidance published by the IFRS

Interpretations Committee (‘IFRIC’) in respect of cloud

computing arrangements. The guidance requires that cloud

computing arrangements are reviewed to determine if they

are within the scope of IAS 38 Intangible Assets, IFRS 16

Leases, or a service contract. This is to determine if the

Group has control of the software intangible asset. Control

is assumed if the Group has the right to take possession of

the software and run it on its own or a third party’s computer

infrastructure, or if the Group has exclusive rights to use the

software whereby the supplier cannot make the software

available to other customers.

Costs for software licenses and domain names are carried

at cost less accumulated amortisation and are amortised

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023164

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FINANCIAL STATEMENTS

over their useful lives at the point in which they come

into use.

iii. Brand

Upon acquisition of the Group by OTB Topco, the On the

Beach brand was identified as a separately identifiable

asset. Acquisitions of Sunshine.co.uk and Classic Collection

Holidays Limited resulted in the brand of each being

identified and recognised separately from goodwill at

fair value.

iv. Amortisation

Amortisation is charged to the income statement on

a straight-line basis over the estimated useful lives of

intangible assets unless such lives are indefinite. Intangible

assets with an indefinite useful life and goodwill are

systematically tested for impairment at each balance sheet

date. Other intangible assets are amortised from the date

they are available for use. The estimated useful lives are

as follows:

Website technology:  10 years

Website and development costs:  3 years

Brand:  10–15 years

Agent relationships:  15 years

Customer relationships:  5 years

v. Customer and agent relationships

Upon the acquisition of Classic Collection Holidays Limited,

customer relationships were identified as a separately

identifiable asset. Classic Collection’s revenue is driven by

a very high volume of repeat customers due to its bespoke

holiday packages and the target market. Repeat customers

are from two broad segments – independent travel agents

and direct customers, and individuals booking directly.

There is a defined margin and attrition profile differential

between the two customer groups and as such two

separate assets were identified.

p) Impairment of non-financial assets

At each balance sheet date, the Group reviews the carrying

amounts of its tangible and intangible assets to determine

whether there is any indication that those assets have

suffered an impairment loss. If any such indication exists,

the recoverable amount of the asset is estimated in order

to determine the extent of the impairment loss (if any).

Where the asset does not generate cash flows that are

independent from other assets, the Group estimates the

recoverable amount of the cash-generating unit to which

the asset belongs. The recoverable amount of an asset or

cash-generating unit is the greater of its value in use and its

fair value less costs to sell.

Goodwill is required to be tested for impairment annually,

or more frequently where there is an indication that the

goodwill may be impaired. The goodwill acquired in a

business combination, for the purpose of impairment testing,

is allocated to cash-generating units, or ‘CGU’. Subject

to an operating segment ceiling test, for the purposes of

goodwill impairment testing, CGUs to which goodwill has

been allocated are aggregated so that the level at which

impairment is tested reflects the lowest level at which

goodwill is monitored for internal reporting purposes.

Goodwill acquired in a business combination is allocated

to groups of CGUs that are expected to benefit from the

synergies of the combination.

In assessing value in use, the estimated future cash flows

are discounted to their present value using a pre-tax

discount rate that reflects current market assessments of

the time value of money and the risks specific to the asset.

For the purpose of impairment testing, assets that cannot be

tested individually are grouped together into the smallest

group of assets that generates cash inflows from continuing

use that are largely independent of the cash inflows of other

assets or groups of assets (the ‘cash-generating unit’).

An impairment loss is recognised if the carrying amount

of an asset or its CGU exceeds its estimated recoverable

amount. Impairment losses are recognised in profit or loss.

Impairment losses recognised in respect of CGUs are

allocated first to reduce the carrying amount of any goodwill

allocated to the units, and then to reduce the carrying

amounts of the other assets in the unit (group of units)

on a pro rata basis.

q) Leases

The Group assesses at contract inception whether a

contract is, or contains, a lease. That is, if the contract

conveys the right to control the use of an identified asset

for a period of time in exchange for consideration.

Group as a lessee

The Group applies a single recognition and measurement

approach for all leases, except for short-term leases and

leases of low-value assets. The Group recognises lease

liabilities to make lease payments and right-of-use assets

representing the right to use the underlying assets.

i. Right-of-use assets

The Group recognises right-of-use assets at the

commencement date of the lease (i.e. the date the

underlying asset is available for use). Right-of-use assets are

measured at cost, less any accumulated depreciation and

impairment losses, and adjusted for any remeasurement

of lease liabilities. The cost of right-of-use assets includes

the amount of lease liabilities recognised, initial direct

costs incurred, and lease payments made at or before the

commencement date less any lease incentives received.

The recognised right-of-use assets are depreciated on a

straight-line basis over the shorter of the lease term and the

estimated useful lives of the assets, as follows:

Buildings  10 years

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 165

#### Notes to the consolidated

#### financial statements continued

YEAR ENDED 30 SEPTEMBER 2023

IT equipment  3–5 years

The right-of-use assets are also subject to impairment.

The Group’s right-of-use assets are included as a separate

category in property, plant and equipment.

ii. Lease liabilities

At the commencement date of the lease, the Group

recognises lease liabilities measured at the present

value of lease payments to be made over the lease term.

In calculating the present value of lease payments, the

Group uses the incremental borrowing rate at the lease

commencement date where the interest rate implicit in the

lease is not readily determinable.

After the commencement date, the amount of lease

liabilities is increased to reflect the accretion of interest

and reduced for the lease payments made. In addition, the

carrying amount of lease liabilities is remeasured if there is

a modification, a change in the lease term, a change in the

lease payments (e.g. changes to future payments resulting

from a change in an index or rate used to determine such

lease payments), or a change in the assessment of an

option to purchase the underlying asset.

The Group’s lease liabilities are included in trade and

other payables.

r) Employee benefits

i. Pension scheme

The Group operates a defined contribution pension scheme.

A defined contribution scheme is a post-employment

benefit plan under which the Company pays fixed

contributions into a separate entity and will have no legal or

constructive obligation to pay further amounts. Obligations

for contributions to defined contribution pension plans are

recognised as an expense in the income statement in the

years during which services are rendered by employees.

ii. Share-based payment transactions

Employees (including senior executives) of the Group

receive remuneration in the form of share-based payments,

whereby employees render services as consideration for

equity instruments (equity-settled transactions).

Equity-settled transactions

The cost of equity-settled transactions is determined by

the fair value at the date when the grant is made using an

appropriate valuation model, further details of which are

given in note 24.

That cost is recognised in employee benefits expense

(note 7a), together with a corresponding increase in equity

(other capital reserves), over the period in which the

service and, where applicable, the performance conditions

are fulfilled (the vesting period). The cumulative expense

recognised for equity-settled transactions at each reporting

date until the vesting date reflects the extent to which the

vesting period has expired and the Group’s best estimate

of the number of equity instruments that will ultimately vest.

The expense or credit in the statement of profit or loss for

a period represents the movement in cumulative expense

recognised as at the beginning and end of that period.

Service and non-market performance conditions are not

taken into account when determining the grant date fair

value of awards, but the likelihood of the conditions being

met is assessed as part of the Group’s best estimate of the

number of equity instruments that will ultimately vest. Market

performance conditions are reflected within the grant date

fair value. Any other conditions attached to an award, but

without an associated service requirement, are considered

to be non-vesting conditions. Non-vesting conditions

are reflected in the fair value of an award and lead to an

immediate expensing of an award unless there are also

service and/or performance conditions.

No expense is recognised for awards that do not ultimately

vest because non-market performance and/or service

conditions have not been met. Where awards include a

market or non-vesting condition, the transactions are treated

as vested irrespective of whether the market or non-vesting

condition is satisfied, provided that all other performance

and/or service conditions are satisfied.

The dilutive effect of outstanding options is reflected as

additional share dilution in the computation of diluted

earnings per share (further details are given in note 11).

s) Financing income and expenses

Financing expenses comprises interest payable and

interest on lease liabilities recognised in profit or loss using

the effective interest method, unwinding of the discount

on provisions, and net foreign exchange losses that are

recognised in the income statement (see foreign currency

accounting policy). Financing income comprises interest

receivable on funds invested.

Interest income and interest payable is recognised in profit

or loss as it accrues, using the effective interest method.

Foreign currency gains and losses are reported on a

net basis.

t) Exceptional items

Exceptional items are material items of income and expense

which, because of the nature and expected infrequency

of events giving rise to them, merit separate presentation

to allow shareholders to understand better the elements

of financial performance in the year, so as to facilitate

comparison with prior years and to assess better trends in

financial performance.

u) Taxation

Tax on the profit or loss for the year comprises current and

deferred tax. Tax is recognised in the income statement

except to the extent that it relates to items recognised

directly in equity, in which case it is recognised in equity.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023166

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FINANCIAL STATEMENTS

Current tax is the expected tax payable or receivable on the

taxable income or loss for the year, using tax rates enacted

or substantively enacted at the balance sheet date, and any

adjustment to tax payable in respect of previous years.

Deferred tax is provided on temporary differences

between the carrying amounts of assets and liabilities for

financial reporting purposes and the amounts used for

taxation purposes. The following temporary differences

are not provided for: the initial recognition of goodwill; the

initial recognition of assets or liabilities that affect neither

accounting nor taxable profit other than in a business

combination; and differences relating to investments in

subsidiaries to the extent that they will probably not reverse

in the foreseeable future. The amount of deferred tax

provided is based on the expected manner of realisation or

settlement of the carrying amount of assets and liabilities,

using tax rates enacted or substantively enacted at the

balance sheet date.

A deferred tax asset is recognised only to the extent that

it is probable that future taxable profits will be available

against which the temporary difference can be utilised.

v) Share capital

Ordinary shares are classified as equity. Incremental costs

directly attributable to the issue of new shares are shown in

equity as a deduction from the proceeds.

w) Share premium and other reserves

The amount subscribed for the ordinary shares in excess

of the nominal value of these new shares is recorded in

‘share premium’.

Costs that directly relate to the issue of ordinary shares are

deducted from share premium net of corporation tax.

The merger reserve represents the amount subscribed for

the ordinary shares in excess of the nominal value of the

shares issued in exchange for the acquisition of subsidiaries.

x) Earnings per share

The Group presents basic and diluted earnings per

share (‘EPS’) data for its ordinary shares. Basic EPS is

calculated by dividing the profit attributable to ordinary

shareholders by the weighted average number of ordinary

shares outstanding during the period. For diluted EPS, the

weighted average number of ordinary shares is adjusted to

assume conversion of all dilutive potential ordinary shares.

y) Capital management

The Group’s objectives when managing capital are to

safeguard the Group’s ability to continue as a going

concern in order to provide returns for shareholders and

benefits for other stakeholders, and to maintain an optimal

capital structure to reduce the cost of capital. In order to

maintain or adjust the capital structure, the Group may

adjust the amount of dividends paid to shareholders, return

capital to shareholders, issue new shares or sell assets to

reduce debt.

z) Provisions

A provision is recognised in the balance sheet when the

Group has a present legal or constructive obligation as a

result of a past event, that can be reliably measured and

it is probable that an outflow of economic benefits will be

required to settle the obligation.

The Group recognises a refund liability (presented as a

cancellation provision) for the commission that is considered

to represent variable consideration due to the risk that a

booking may be cancelled (see note 2k).

aa) Non-statutory measures

One of the Groups KPI’s is adjusted profit before tax. When

reviewing profitability, the Directors use an adjusted profit

before taxation (‘PBT’) in order to give a meaningful

year-on-year comparison. Whilst we recognise that the

measure is an alternative (non-Generally Accepted Accounting

Principles (‘non-GAAP’)) performance measure, which is also

not defined within IFRS, this measure is important and should

be considered alongside the IFRS measures.

Adjusted PBT is calculated by adjusting for material items

of income and expenditure where, because of the nature

and/or expected infrequency of events giving rise to

them, merit separate presentation to allow shareholders

a better understanding of the financial performance in

the period. These adjustments include amortisation of

acquired intangibles and exceptional items. In addition,

share-based payments charge is excluded in order to

provide comparability to prior periods due to fluctuations in

the charge.

3. Critical accounting estimates

#### and judgements

The Group’s accounting policies have been set by

management. The application of these accounting policies

to specific scenarios requires reasonable estimates and

assumptions to be made concerning the future. These are

continually evaluated based on historical experience and

expectations of future events. The resulting accounting

estimates will, by definition, seldom equal the related actual

results. Under IFRS estimates or judgements are considered

critical where they involve a significant risk of causing a

material adjustment to the carrying amounts of assets and

liabilities from period to period. This may be because the

estimate or judgement involves matters that are highly

uncertain or because different estimation methods, or

assumptions, could reasonably have been used.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 167

#### Notes to the consolidated

#### financial statements continued

YEAR ENDED 30 SEPTEMBER 2023

Critical accounting judgements

Revenue from contracts with customers

The Group applied the following key judgements on the

agent vs principal status of each segment as well as the

number of performance objections in each.

i. Performance obligations

Revenue in the OTB, International and CPH segments is

recognised based on there being a single performance

obligation at the point of booking. This is to arrange and

facilitate the customer entering into individual contracts

with principal suppliers providing holiday-related services

including flights, hotels and transfers. For the OTB,

International and CPH segments, there is not a significant

integration service and responsibility for providing the

services remains with the principal suppliers.

The Group has concluded that under IFRS 15 for revenue

in the CCH segment, a package holiday constitutes the

delivery of one distinct performance obligation, which

includes flights, accommodation, transfers and other

holiday-related services. In formulating this conclusion,

management has assessed that it provides a significant

integration service to collate all of the elements within a

customer’s specification to produce one integrated package

holiday. Management has further analysed the recognition

profile and concluded that under IFRS 15, revenue and

corresponding cost of sales should be recognised over the

period that a customer is on holiday.

ii. Agent vs Principal

Determining whether an entity is acting as a principal or as

an agent requires judgement and has a significant effect

on the timing and amount (gross or net basis) of revenue

by the Group. As an agent, revenue is recognised at the

point of booking on a net basis. As a principal, revenue

is recognised on a gross basis over the duration of

the holiday.

In accordance with IFRS 15, revenue for the OTB,

International and CPH segments is recognised as an

agent on the basis that the performance obligation is to

arrange for another entity to provide the goods or services.

This assessment has given consideration that there is no

inventory risk and limited discretion in establishing prices.

Revenue in the CCH segment is recognised as a principal

on the basis that CCH have the primary responsibility for

fulfilling the package holiday for the customer.

Capitalised website development costs

Determining the amounts to be capitalised involves

judgement and is dependent upon the nature of the related

development; namely whether it is capital (as relating to the

enhancement of the website) or expenditure (as relating to

the ongoing maintenance of the website) in nature. In order

to capitalise a project, the key judgement management

have made is in determining the project’s ability to produce

future economic benefits. In the year ending 30 September

2023, the proportion of development costs that have been

capitalised is higher than prior year as the development

team are focusing on key strategic development objectives.

Management have assessed each project to determine

whether the project is technically feasible, intended to be

completed and used, whether there is available resources

to complete it, and whether there is probable economic

benefits from each project.

Deferred tax asset

Deferred tax assets are recognised for unused tax losses

to the extent that it is probable that taxable profit will

be available, against which the losses can be utilised.

Management judgement is required to determine the

amount of deferred tax assets that can be recognised,

based upon the likely timing of future taxable profits,

together with future tax planning strategies. Using approved

budgets and forecasts covering a four-year period,

management concluded that there would be a sufficient

level of future taxable profits to support the deferred tax

asset of £6.3m (2022: £8.2m) recognised (note 20).

Whilst the forecasts include inherent estimation uncertainty,

the Group determined that there would be sufficient taxable

income generated to realise the benefit of the deferred

tax assets and no reasonably possible change to key

assumptions would result in a material reduction in forecast

headroom of tax profits.

The key management judgement required was determining

the expected timing of recovery to profit and, therefore, the

period over which the deferred tax asset would be realised.

In determining the timing of recovery, all available evidence

was considered, including approved budgets, forecasts

and analysis of historical operating results. These forecasts

are consistent with those prepared and used internally for

business planning and impairment purposes. The Group

performed sensitivity analyses on these forecasts that were

consistent with those detailed for impairment testing in

note 20.

The Group has £0.2m of tax losses carried forward from

subsidiaries that have a history of losses, these losses

may not be used to offset taxable income elsewhere in

the Group (2022: £0.2m). On this basis, the Group has

determined that it cannot recognise deferred tax assets

on these tax losses carried forward.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023168

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FINANCIAL STATEMENTS

Critical accounting estimates

Recoverability of airline debtor

In relation to flights cancelled during the financial year, the Group has considered the recoverability of amounts paid to

airlines in lieu of flights that have been cancelled, which as at 30 September 2023 is a receivable balance of £1.2m –

see note 15.

The Group has a legal right to a refund; the airline has an obligation to refund in the event that the flight is cancelled. Where

an airline is not forthcoming with a refund owed, the Group exercises its chargeback rights as governed by the card scheme

rules. Alternatively, the Group may take legal action to recover the sums owed (e.g. under the right of redress provided by

Regulation 29 of the Package Travel and Linked Travel Arrangements Regulations 2018, or via an unjust enrichment claim).

The Group has a right to make a chargeback when:

i.  the merchant (airline) was unable or unwilling to provide the purchased services; or

ii.  the cardholder is entitled to a refund under the merchant’s cancellation policy. Where a flight has been cancelled, the

Group has recognised a net receivable for the expected recoverable amount in accordance with the considerations

above. Management have calculated the provision for airline refunds owed based on factors such as age, flight supplier

and payment method. If the Group was to increase the provision by five percentage points (‘ppts’) this would have

resulted in a decrease of £0.2m in the airline receivable of £1.2m.

4. Revenue

In line with IFRS 15, the Group is required to disaggregate its revenue to show the main drivers of its revenue streams.

Revenue is accounted for at the point the Group has satisfied its performance obligations, details of the revenue

performance obligations are set out in note 2k of these financial statements.

For the year ended 30 September 2023

|  |  |  |  |  |
| --- | --- | --- | --- | --- |
|  | OTB | CCH | CPH | Total |
|  | £’m | £’m | £’m | £’m |
| Revenue before fair value FX losses |  |  |  |  |
| Revenue as agent | 106.9 | – | 6.0 | 112.9 |
| Revenue as principal | – | 58.1 | – | 58.1 |
| Total revenue before fair value FX losses | 106.9 | 58.1 | 6.0 | 171.0 |
| Fair value FX losses | (0.8) | – | – | (0.8) |
| Total revenue | 106.1 | 58.1 | 6.0 | 170.2 |

For the year ended 30 September 2022\*

|  |  |  |  |  |
| --- | --- | --- | --- | --- |
|  | OTB | CCH | CPH | Total |
|  | £’m | £’m | £’m | £’m |
| Revenue before exceptional items |  |  |  |  |
| Revenue as agent | 86.9 | – | 6.2 | 93.1 |
| Revenue as principal | – | 50.5 | – | 50.5 |
| Total revenue before exceptional items | 86.9 | 50.5 | 6.2 | 143.6 |
| Exceptional cancellations\*\* | (0.6) | – | (0.4) | (1.0) |
| Fair value FX gains | 0.8 | – | – | 0.8 |
| Total revenue | 87.1 | 50.5 | 5.8 | 143.4 |

\*  The results for the year ended 30 September 2022 have been restated to exclude the results of the discontinued operation included in that period (note 10).

\*\* Exceptional cancellations in the year ended 30 September 2022 relates to the impact of Covid-19 in the year and travel disruption arising following the

removal of travel restrictions.

Details of receivables arising from contracts with customers are set out in note 15.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 169

![]()

#### Notes to the consolidated

#### financial statements continued

YEAR ENDED 30 SEPTEMBER 2023

5. Segmental report

As explained in note 2j, the management team considers the reportable segments to be ‘OTB’, ‘CCH’ and ‘CPH’.

All segment revenue, operating profit and assets and liabilities are attributable to the Group from its principal activities.

All revenues are derived in the United Kingdom.

OTB and CPH recognise revenue as agent on a net basis. CCH recognises revenue as a principal on a gross basis.

|  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
|  |  | 2023 |  |  |  | 2022\* |  |  |
|  | OTB | CCH | CPH | Total | OTB | CCH | CPH | Total |
|  | £’m | £’m | £’m | £’m | £’m | £’m | £’m | £’m |
| Revenue |  |  |  |  |  |  |  |  |
| Revenue before exceptional cancellations | 106.9 | 58.1 | 6.0 | 171.0 | 86.9 | 50.5 | 6.2 | 143.6 |
| Exceptional cancellations\*\* | – | – | – | – | (0.6) | – | (0.4) | (1.0) |
| Fair value FX (losses)/gains | (0.8) | – | – | (0.8) | 0.8 | – | – | 0.8 |
| Total revenue | 106.1 | 58.1 | 6.0 | 170.2 | 87.1 | 50.5 | 5.8 | 143.4 |
| Adjusted EBITDA | 32.1 | (1.0) | 0.1 | 31.2 | 22.1 | (0.1) | (0.1) | 21.9 |
| Share-based charge | (1.1) | (0.1) | – | (1.2) | (4.7) | – | – | (4.7) |
| Exceptional items | (3.3) | (0.2) | – | (3.5) | (1.9) | (0.3) | (0.4) | (2.6) |
| Fair value FX (losses)/gains | (0.8) | – | – | (0.8) | 0.8 | – | – | 0.8 |
| EBITDA | 26.9 | (1.3) | 0.1 | 25.7 | 16.3 | (0.4) | (0.5) | 15.4 |
| Depreciation and amortisation | (14.1) | (1.3) | – | (15.4) | (11.1) | (1.4) | (0.2) | (12.7) |
| Group operating profit/(loss) | 12.8 | (2.6) | 0.1 | 10.3 | 5.2 | (1.8) | (0.7) | 2.7 |
| Finance costs |  |  |  | (1.5) |  |  |  | (0.8) |
| Finance income |  |  |  | 4.1 |  |  |  | 0.3 |
| Profit before taxation |  |  |  | 12.9 |  |  |  | 2.2 |
| Non-current assets |  |  |  |  |  |  |  |  |
| Goodwill | 31.6 | 4.6 | 4.0 | 40.2 | 31.6 | 4.6 | 4.0 | 40.2 |
| Other intangible assets | 27.9 | 5.6 | 0.2 | 33.7 | 27.4 | 6.6 | 0.1 | 34.1 |
| Property, plant and equipment | 5.5 | 2.5 | – | 8.0 | 6.3 | 2.8 | – | 9.1 |

\* The results for the year ended 30 September 2022 have been restated to exclude the results of the discontinued operation included in that period (note 10).

\*\* Exceptional cancellations in the year ended 30 September 2022 relates to the impact of Covid-19 in the year and travel disruption arising following the

removal of travel restrictions.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023170

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FINANCIAL STATEMENTS

6. Operating profit

a) Operating expenses

Expenses by nature including exceptional items and impairment charges:

|  |  |  |
| --- | --- | --- |
|  |  | Restated\* |
|  | 2023 | 2022 |
|  | £’m | £’m |
| Marketing | 40.6 | 38.3 |
| Depreciation | 2.7 | 2.0 |
| Staff costs (including share-based payments) | 28.4 | 27.9 |
| IT hosting, licences and support | 6.2 | 4.5 |
| Office expenses | 0.9 | 0.7 |
| Credit/debit card charges | 3.9 | 3.2 |
| Insurance | 2.2 | 1.6 |
| Professional services | 1.2 | 0.9 |
| Other | 1.5 | 1.0 |
| Administrative expenses before exceptional items and amortisation of intangible assets | 87.6 | 80.1 |
| Exceptional items | 3.5 | 1.3 |
| Amortisation of intangible assets | 12.6 | 10.8 |
| Exceptional items and amortisation of intangible assets | 16.1 | 12.1 |
| Administrative expenses | 103.7 | 92.2 |

\*  The prior period is restated for the effects of the discontinued operations (see note 10).

b) Exceptional items

Exceptional items in the year ended 30 September 2023 of £3.5m represents £2.0m of non-trade legal and professional

fees relating to ongoing litigation and £1.5m of redundancy costs as a result of the consolidation of certain Group functions

between OTB and CCH.

Total exceptional items for the year ended 30 September 2022 includes £2.6m due to the impact of travel disruption, £1.3m

relates to exceptional cancellations, other exceptional operating costs of £1.3m includes £2.5m of legal and professional fees

incurred in the year offset by the release of £1.2m of provisions.

c) Services provided by the Company auditor

During the year, the Group obtained the following services from the operating Company’s auditor.

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
|  | £’m | £’m |
| Audit of the parent company financial statements | 0.1 | 0.1 |
| Amounts receivable by the Company's auditor and its associated in respect of: |  |  |
| – Audit of financial statements of subsidiaries pursuant to legislation | 0.4 | 0.3 |
| – Review of interim financial statements | – | – |
| – Other assurance services | – | – |
|  | 0.5 | 0.4 |

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 171

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#### Notes to the consolidated

#### financial statements continued

YEAR ENDED 30 SEPTEMBER 2023

d) Adjusted profit before tax

Management measures the overall performance of the Group by reference to adjusted profit before tax, a non-GAAP

measure, as it provides comparability of the Group’s performance year on year:

|  |  |  |
| --- | --- | --- |
|  |  | Restated\* |
|  | 2023 | 2022 |
|  | £’m | £’m |
| Profit before taxation | 12.9 | 2.2 |
| Exceptional items | 3.5 | 2.6 |
| Fair value FX losses/(gains) | 0.8 | (0.8) |
| Amortisation of acquired intangibles\*\* | 5.2 | 5.5 |
| Share-based payments charge\*\*\* | 1.2 | 4.7 |
| Adjusted profit before tax | 23.6 | 14.2 |

\*  The prior period is restated for the effects of the discontinued operations (see note 10).

\*\* These charges relate to amortisation of brand, website technology and customer relationships recognised on the acquisition of subsidiaries and are added

back as they are inherently linked to historical acquisitions of businesses.

\*\*\* The share-based payment charge represents the expected cost of shares vesting under the Group’s Long-Term Incentive Plan. The share-based payment

charge has decreased to £1.2m (2022: £4.7m) as a result of a reduction in the number of awards in the year and the change in the expectations for

non-market-based performance conditions. The year ending 30 September 2022 also included a catch-up charge following the introduction of an

underpin/minimum award. These charges are added back to provide comparability to prior periods due to fluctuations in the charges.

7. Employees and Directors

a) Payroll costs

The aggregate payroll costs of these persons were as follows:

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
|  | £’m | £’m |
| Wages and salaries | 31.7 | 27.2 |
| Defined contribution pension cost | 1.0 | 0.7 |
| Social security costs | 3.3 | 2.9 |
| Share-based payment charge | 1.2 | 4.7 |
|  | 37.2 | 35.5 |

Staff costs above include £8.8m (2022: £7.5m) employee costs capitalised as part of software development.

The share-based payment charge has decreased to £1.2m (2022: £4.7m) as a result of a reduction in the number of

awards in the year and the change in the expectations for non-market based performance conditions. The year ending

30 September 2022 also included a catch-up charge following the introduction of an underpin/minimum award.

b) Employee numbers

Average monthly number of people (including Executive Directors) employed:

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
| By reportable segment: | No. | No. |
| OTB | 522 | 463 |
| CCH | 148 | 134 |
| CPH | 11 | 22 |
|  | 681 | 619 |

The average monthly number of employees for the discontinued operations was four (2022: four).

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023172

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FINANCIAL STATEMENTS

c) Directors’ emoluments

The remuneration of Directors was as follows:

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
|  | £’m | £’m |
| Aggregate emoluments | 1.8 | 1.0 |
| Defined contribution pension | 0.1 | – |
| Share-based payment charges | 0.4 | 0.8 |
|  | 2.3 | 1.8 |

Remuneration was paid by On the Beach Limited, a subsidiary company of the Group.

The remuneration of the highest paid Director was as follows:

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
|  | £’m | £’m |
| Aggregate emoluments | 0.6 | 0.6 |
| Share-based payment charges | 0.3 | 0.8 |
|  | 0.9 | 1.4 |

d) Key management compensation

Key management comprised the ten members of the Executive Team (2022: eight).

Remuneration of all key management (including Directors) was as follows:

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
|  | £’m | £’m |
| Wages and salaries | 4.2 | 5.1 |
| Short-term non-monetary benefits | 0.2 | – |
| Share-based payment charges | 1.2 | 3.4 |
|  | 5.6 | 8.5 |

e) Retirement benefits

Included in pension contributions payable by the Group of £1.0m (2022: £0.7m) is £25,800 (2022: £10,700) of contributions

that the Group made to a personal pension scheme in relation to one Executive Director.

8. Finance income and finance costs

a) Finance costs

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
|  | £’m | £’m |
| Rolling credit facility interest/fees | 1.3 | 0.6 |
| Interest on lease liabilities | 0.2 | 0.2 |
| Finance costs | 1.5 | 0.8 |

b) Finance income

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
|  | £’m | £’m |
| Bank interest receivable | 4.1 | 0.3 |
| Finance income | 4.1 | 0.3 |

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 173

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#### Notes to the consolidated

#### financial statements continued

YEAR ENDED 30 SEPTEMBER 2023

9. Taxation

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
|  | £’m | £’m |
| Current tax on profit for the year | 1.6 | 0.4 |
| Adjustments in respect of prior years | (0.1) | – |
| Total current tax | 1.5 | 0.4 |
| Deferred tax on profits for the year |  |  |
| Origination and reversal of temporary differences | 1.0 | 0.3 |
| Adjustments in respect of prior years | (0.2) | (0.2) |
| Total deferred tax | 0.8 | 0.1 |
| Total tax charge | 2.3 | 0.5 |

The differences between the total taxation shown above and the amount calculated by applying the standard UK

corporation taxation rate to the profit before taxation on continuing operations are as follows.

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
|  | £’m | £’m |
| Profit on ordinary activities before tax | 12.9 | 2.2 |
| Profit on ordinary activities multiplied by a blended rate of corporation tax of  22% (2022: 19%) | 2.8 | 0.4 |
| Effects of: |  |  |
| Impact of difference in current and deferred tax rates | (0.6) | (0.5) |
| Adjustments in respect of prior years | (0.3) | (0.2) |
| Expenses not deductible | 0.4 | 0.8 |
| Total taxation charge | 2.3 | 0.5 |

The tax charge for the year is based on the effective rate of corporation tax for the period of 19% (2022: 25%). An increase

in the UK corporation rate from 19% to 25% (effective 1 April 2023) was substantively enacted on 24 May 2021. The deferred

tax assets and liabilities at 30 September 2023 have been calculated based on this rate.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023174

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FINANCIAL STATEMENTS

10. Loss from discontinued operations

On 30 September 2023, the Group made the decision to cease its current operations outside of the UK. The results of the

discontinued operations are analysed below. The comparative figures have been restated to show separately the results of

the discontinued operation included in that period. The ‘International’ segment is no longer presented in the segment note.

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
|  | £’m | £’m |
| Loss for the year from discontinued operations |  |  |
| Revenue | 0.9 | 0.7 |
| Administrative expenses | (1.4) | (0.8) |
| Loss before tax | (0.5) | (0.1) |
| Loss from discontinued operations | (0.5) | (0.1) |
| Earnings per share |  |  |
| Basic EPS | (0.3p) | (0.1p) |
| Adjusted EPS | (0.3p) | (0.1p) |
| Cash flows from discontinued operations |  |  |
| Net cash flows from operating activities | (0.5) | (0.1) |
| Net cash flows from discontinued operations | (0.5) | (0.1) |

No impact on cash flows from investing or financing activities.

There are no assets relating to discontinued operations held for sale at 30 September 2023.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 175

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#### Notes to the consolidated

#### financial statements continued

YEAR ENDED 30 SEPTEMBER 2023

11. Earnings per share

Basic earnings per share are calculated by dividing the profit attributable to equity holders of On the Beach Group plc by the

weighted average number of ordinary shares issued during the year.

Diluted earnings per share is calculated by dividing the profit attributable to equity holders of On the Beach Group plc by the

weighted average number of ordinary shares issued during the period plus the weighted average number of ordinary shares

that would be issued on the conversion of all dilutive potential ordinary shares into ordinary shares.

Adjusted basic earnings per share figures are calculated by dividing adjusted earnings after tax for the year by the weighted

average number of shares. Adjusted diluted earnings per share figures are calculated by dividing adjusted earnings after tax

for the year by the weighted average number of shares plus the weighted average number of ordinary shares that would be

issued on the conversion of all dilutive potential ordinary shares into ordinary shares.

|  |  |  |  |
| --- | --- | --- | --- |
|  | Basic weighted |  |  |
|  | average number of | Total |  |
|  | ordinary shares | earnings | Pence |
| Earnings per share for continuing operations | (m) | £’m | per share |
| Year ended 30 September 2023 |  |  |  |
| Basic EPS | 166.5 | 10.6 | 6.4p |
| Diluted EPS | 167.8 | 10.6 | 6.3p |
| Adjusted basic EPS | 166.5 | 19.3 | 11.6p |
| Adjusted diluted EPS | 167.8 | 19.3 | 11.5p |

|  |  |  |  |
| --- | --- | --- | --- |
|  | Basic weighted |  |  |
|  | average number of | Total |  |
|  | ordinary shares | earnings\* | Pence |
|  | (m) | £’m | per share |
| Year ended 30 September 2022 |  |  |  |
| Basic EPS | 165.9 | 1.7 | 1.0p |
| Diluted EPS | 166.7 | 1.7 | 1.0p |
| Adjusted basic EPS | 165.9 | 10.6 | 6.4p |
| Adjusted diluted EPS | 166.7 | 10.6 | 6.4p |

\*  The prior period has been restated to exclude the results of discontinued operations

|  |  |  |  |
| --- | --- | --- | --- |
|  | Basic weighted |  |  |
|  | average number of | Total |  |
|  | Ordinary Shares | earnings | Pence |
| Earnings per share for total operations | (m) | £’m | per share |
| Year ended 30 September 2023 |  |  |  |
| Basic EPS | 166.5 | 10.1 | 6.1p |
| Diluted EPS | 167.8 | 10.1 | 6.0p |

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023176

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FINANCIAL STATEMENTS

|  |  |  |  |
| --- | --- | --- | --- |
|  | Basic weighted |  |  |
|  | average number of | Total |  |
|  | Ordinary Shares | earnings | Pence |
|  | (m) | £’m | per share |
| Year ended 30 September 2022 |  |  |  |
| Basic EPS | 165.9 | 1.6 | 0.9p |
| Diluted EPS | 166.7 | 1.6 | 0.9p |

Adjusted earnings after tax is calculated using the Group’s effective tax rate as follows:

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
|  | £’m | £’m |
| Profit for the year after taxation | 10.6 | 1.7 |
| Adjustments (net of tax at the effective rate)\* |  |  |
| Exceptional items | 2.8 | 1.9 |
| Fair value FX losses/(gains) | 0.7 | (0.6) |
| Amortisation of acquired intangibles | 4.2 | 4.1 |
| Share based payment charges\*\* | 1.0 | 3.5 |
| Adjusted earnings after tax | 19.3 | 10.6 |

\*  The effective tax rate for the year ending 30 September 2023 was 19% (2022: 25%), see note 9 for details.

\*\* The share based payment charges are in relation to options which are not yet exercisable

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
|  | £’m | £’m |
| Weighted average number of shares for basic earnings per share | 166.5 | 165.9 |
| Dilution from share options | 1.3 | 0.8 |
| Weighted average number of shares for diluted earnings per share | 167.8 | 166.7 |

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 177

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#### Notes to the consolidated

#### financial statements continued

YEAR ENDED 30 SEPTEMBER 2023

12. Intangible assets

|  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- |
|  |  |  | Website and |  |  |  |  |
|  |  |  | development | Website | Customer | Agent |  |
|  | Brand | Goodwill | costs | technology | relationships | relationships | Total |
|  | £’m | £’m | £’m | £’m | £’m | £’m | £’m |
| Cost |  |  |  |  |  |  |  |
| At 1 October 2021 | 35.9 | 40.2 | 20.2 | 22.8 | 2.1 | 4.4 | 125.6 |
| Additions | – | – | 11.0 | – | – | – | 11.0 |
| At 30 September 2022 | 35.9 | 40.2 | 31.2 | 22.8 | 2.1 | 4.4 | 136.6 |
| Additions | – | – | 12.0 | – | – | – | 12.0 |
| Disposals | – | – | (0.5) | – | – | – | (0.5) |
| At 30 September 2023 | 35.9 | 40.2 | 42.7 | 22.8 | 2.1 | 4.4 | 148.1 |
| Accumulated |  |  |  |  |  |  |  |
| amortisation |  |  |  |  |  |  |  |
| At 1 October 2021 | 17.5 | – | 13.3 | 18.4 | 1.3 | 1.0 | 51.5 |
| Charge for the year | 2.4 | – | 5.3 | 2.4 | 0.4 | 0.3 | 10.8 |
| At 30 September 2022 | 19.9 | – | 18.6 | 20.8 | 1.7 | 1.3 | 62.3 |
| Charge for the year | 2.5 | – | 7.4 | 2.0 | 0.4 | 0.3 | 12.6 |
| Disposals | – | – | (0.5) | – | – | – | (0.5) |
| At 30 September 2023 | 22.4 | – | 25.5 | 22.8 | 2.1 | 1.6 | 74.4 |
| Net book amount |  |  |  |  |  |  |  |
| At 30 September 2023 | 13.5 | 40.2 | 17.2 | – | – | 2.8 | 73.7 |
| At 30 September 2022 | 16.0 | 40.2 | 12.6 | 2.0 | 0.4 | 3.1 | 74.3 |

Brand

The brand intangibles assets consist of three brands, which were separately identified as intangibles on the acquisition of

the respective businesses. The carrying amount of the brand intangible assets:

|  |  |  |  |  |
| --- | --- | --- | --- | --- |
|  |  |  | At | At |
|  |  |  | 30 September | 30 September |
|  | Remaining useful |  | 2023 | 2022 |
| Brand | economic life | Acquisition | £’m | £’m |
| On the Beach | 5 | On the Beach Travel Limited | 10.0 | 12.1 |
| Sunshine.co.uk | 5 | Sunshine.co.uk Limited | 0.6 | 0.7 |
| Classic Collection | 10 | Classic Collection Limited | 2.9 | 3.2 |
|  |  |  | 13.5 | 16.0 |

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023178

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FINANCIAL STATEMENTS

Goodwill

Goodwill acquired in a business combination is allocated on acquisition to the cash-generating unit (‘CGU’) that is expected

to benefit from that business combination. The carrying amount of goodwill has been allocated as follows:

|  |  |  |  |  |
| --- | --- | --- | --- | --- |
|  |  |  | At | At |
|  |  |  | 30 September | 30 September |
|  |  |  | 2023 | 2022 |
| Reportable segment | CGU | Acquisition | £’m | £’m |
| OTB | OTB | On the Beach Travel Limited | 21.5 | 21.5 |
| OTB | OTB | Sunshine.co.uk Limited | 10.1 | 10.1 |
| CCH | CCH | Classic Collection Limited | 4.6 | 4.6 |
| CPH | CPH | Classic Collection Limited | 4.0 | 4.0 |
|  |  |  | 40.2 | 40.2 |

Impairment of goodwill

On the Beach and Sunshine are considered to be one

reportable segment and a single CGU, as they are

internally reported and managed as one entity. Goodwill

acquired through Sunshine.co.uk has been allocated to

the ‘OTB’ CGU. Goodwill acquired through the Classic

collection acquisition has been allocated to the ‘CCH’ and

‘CPH’ CGUs.

The Group has not recognised an impairment to the

goodwill for the year ending 30 September 2023

(2022: £nil).

‘OTB’ CGU

The Group performed its annual impairment test as at

30 September 2023 on the ‘OTB’ CGU. The recoverable

amount of the CGU has been determined based on the

value-in-use calculations using cash flow projections

derived from financial budgets and projections covering

a five-year period. The forecasts are then extrapolated in

perpetuity based on an estimated growth rate of 2%

(2022: 2%), this being the Directors’ best estimate of

the future prospects of the business. This is deemed

appropriate because the CGU is considered to be a

long-term business. Management estimates discount rates

using pre-tax rates that reflect current market assessments

of the time value of money and the risks specific to this

CGU. The discount rate applied is 14.6% (2022: 13.5%).

‘CCH’ CGU

The Group performed its annual impairment test as at

30 September 2023 on the ‘CCH’ CGU. The recoverable

amount of the CGU has been determined based on the

value-in-use calculations using cash flow projections

derived from financial budgets and projections covering

a five-year period. The forecasts are then extrapolated in

perpetuity based on an estimated growth rate of 2%

(2022: 2%). This is deemed appropriate based on the

Directors’ best estimate of the future prospects of the

business. Management estimates discount rates using

pre-tax rates that reflect current market assessments of

the time value of money and the risks specific to the CGU.

The discount rate applied is 14.6% (2022: 13.%).

‘CPH’ CGU

The Group performed its annual impairment test as at

30 September 2023 on the ‘CPH’ CGU. The recoverable

amount of the CGU has been determined based on the

value-in-use calculations using cash flow projections

derived from financial budgets and projections covering

a five-year period. The forecasts are then extrapolated

in perpetuity based on an estimated growth rate of 2%

(2022: 2 percent). This is deemed appropriate based on

the Directors’ best estimate of the future prospects of the

business. Management estimates discount rates using

pre-tax rates that reflect current market assessments of

the time value of money and the risks specific to the CGU.

The discount rate applied is 14.6% (2022: 13.5%)

Administrative expenses are dependent upon the net

costs to the business of purchasing services. Expenses are

based on the current cost base of the Group adjusted for

variable costs.

Key assumptions used in value-in-use

calculations and sensitivity to changes

in assumptions

The main assumptions on which the forecast cash flows

used for the CGUs were based include:

− Consumer demand – management considered

historic performance as well as the size of the

market, current market share, competitive pressure,

consumer confidence and appetite under the

cost-of-living crisis. The Directors have used their

past experience of the business and its industry,

together with their expectations of the market.

− Impact of new marketing and planned improvements

on booking conversion – whilst the spend on

incentives and improvements is within the Group’s

control, the impact on increasing bookings requires

assessment of consumer demand and competitive

pressures using industry and market knowledge.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 179

#### Notes to the consolidated

#### financial statements continued

YEAR ENDED 30 SEPTEMBER 2023

The calculation of value in use for all CGUs is most sensitive

to the following assumptions:

− Revenue: the level of sales is based on expected

customer demand, average booking values

and booking conversion, however, a material

deterioration in consumer can lead to reduced

demand for holidays as well as disruption to its

operations from unpredictable domestic and

international events, which can significantly impact

the level of sales. A decrease in bookings of 20% for

each CGU would not result in an impairment.

− Discount rates: Discount rates represent the current

market assessment of the risks specific to each

CGU, taking into consideration the time value of

money and individual risks of the underlying assets

that have not been incorporated in the cash flow

estimates. The discount rate calculation is based

on the specific circumstances of the Group and

its operating segments, and is derived from its

weighted average cost of capital (‘WACC’). A rise in

the discount rate to 16% for all CGUs would not result

in an impairment.

− Growth rates used to extrapolate cash flows beyond

the forecast period: the Group operates in a

fast-moving marketplace so management recognises

that the speed of technological change and the

possibility of new entrants can have a significant

impact on growth rate assumptions. A reduction

in long-term growth rates by 10ppts for each CGU

would not result in an impairment.

Sensitivity analysis has been completed in isolation and in

combination. Management considers that no reasonably

possible changes in assumptions would reduce a CGU’s

headroom to nil.

Impact of changes in customer behaviour

The Group does not consider that any CGU has been

automatically impaired as a result of either the rising cost

of living or changes in customer behaviour in respect of

climate related matters with booking volumes increasing

for the year ending 30 September in comparison to the

prior year. All CGUs remain viable long term trading assets,

which the Group expects to continue to generate positive

cashflows. Inherent in the impairment test and sensitivity

analysis is the impact of customer demand being affected

by either of these factors. The Group is satisfied that

sufficient headroom exists to support the asset value.

Website and development costs

The Group capitalises development projects where they

satisfy the requirements for capitalisation in accordance

with the IAS 38 and expense projects that relate to ongoing

maintenance and support.

Capitalised development costs are not treated as a

realised loss for the purpose of determining the Company’s

distributable profits as the costs meet the conditions

requiring them to be treated as an asset in accordance

with IAS 38.

Additions in the year relate to the development of software

and the purchase of domain names. The amortisation

period for website and development costs is three years

straight line. Domain names are amortised over

ten years. Amortisation has been recognised within

operating expenses.

Research and development costs that are not eligible

for capitalisation have been recognised in administrative

expenses in the period incurred, in 2023 this was £0.9m

(2022: £1.3m).

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023180

![]()

FINANCIAL STATEMENTS

13. Tangible assets

|  |  |  |  |  |
| --- | --- | --- | --- | --- |
|  |  | Right-of- | Fixtures, |  |
|  | Freehold | use asset | fittings and |  |
|  | property | (note 17) | equipment | Total |
|  | £’m | £’m | £’m | £’m |
| Cost |  |  |  |  |
| At 1 October 2021 | 2.3 | 3.6 | 7.1 | 13.0 |
| Additions | – | 1.5 | 1.3 | 2.8 |
| Disposals | – | – | (1.0) | (1.0) |
| At 1 October 2022 | 2.3 | 5.1 | 7.4 | 14.8 |
| Additions | – | 1.0 | 0.1 | 1.1 |
| Modification of lease | – | 0.9 | – | 0.9 |
| Disposals | – | – | (1.4) | (1.4) |
| At 30 September 2023 | 2.3 | 7.0 | 6.1 | 15.4 |
| Accumulated deprecation |  |  |  |  |
| At 1 October 2021 | 0.1 | 1.1 | 3.5 | 4.7 |
| Charge for the year | 0.1 | 0.6 | 1.3 | 2.0 |
| Disposals | – | – | (1.0) | (1.0) |
| At 1 October 2022 | 0.2 | 1.7 | 3.8 | 5.7 |
| Charge for the year | 0.1 | 1.4 | 1.2 | 2.7 |
| Disposals | – | – | (1.3) | (1.3) |
| At 30 September 2023 | 0.3 | 3.1 | 3.7 | 7.1 |
| Net book amount |  |  |  |  |
| At 30 September 2023 | 2.0 | 3.9 | 2.2 | 8.3 |
| At 30 September 2022 | 2.1 | 3.4 | 3.6 | 9.1 |

The depreciation expense of £2.7m for the year ended 30 September 2023 and the depreciation expense of £2.0m for the

year ended 30 September 2022 have been recognised within administrative expenses.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 181

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#### Notes to the consolidated

#### financial statements continued

YEAR ENDED 30 SEPTEMBER 2023

14. Investments

The parent company, On the Beach Group plc, is incorporated in the UK and directly holds a number of subsidiaries.

The registered address for each subsidiary is Aeroworks, 5 Adair Street, Manchester M1 2NQ.

The table below shows details of the wholly-owned subsidiaries of the Group.

|  |  |  |
| --- | --- | --- |
|  |  | Proportion of ordinary |
| Subsidiary | Nature of business | shares held by the Group |
| On the Beach Topco Limited\* | Holding company | 100% |
| On The Beach Limited | Internet travel agent | 100% |
| On The Beach Beds Limited | In-house bedbank | 100% |
| On The Beach Bid Co Limited\* | Holding company | 100% |
| On the Beach Travel Limited | Holding company | 100% |
| On the Beach Trustees Limited | Employee trust | 100% |
| On the Beach Holidays Limited | Dormant | 100% |
| Sunshine.co.uk Limited | Internet travel agent | 100% |
| Sunshine Abroad Limited | Dormant | 100% |
| Classic Collection Holidays Limited | Tour Operator | 100% |
| Classic Collection Aviation Limited | Transport Broker | 100% |
| Classic Collection Holiday, Travel & Leisure Limited | Dormant | 100% |
| Saxon House Properties Limited | Property Management | 100% |
| Classic Package Holidays Limited | Travel agent | 100% |

\*  In the prior year, the Group undertook a project to simplify the Group structure, on 30 September 2022 On the Beach Topco Limited and On the Beach Bidco

were placed into Members Voluntary Liquidation. The Group chose to simplify the Group structure to reduce duplication of processes, reduce complexity of

the structure without affecting the control of the Group’s assets, and reduce additional costs associated with the subsidiaries.

There are no restrictions on the Company’s ability to access or use the assets and settle the liabilities of the

Company’s subsidiaries.

15. Trade and other receivables

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
| Amounts falling due within one year: | £’m | £’m |
| Trade receivables – net | 147.4 | 100.8 |
| Other receivables and prepayments | 17.9 | 21.6 |
|  | 165.3 | 122.4 |

For trade receivables, impairment analysis is performed at each reporting date to calculate the expected credit losses.

The provision rates are based on historical default rates, see note 23 for details of credit risk.

Prepayments greater than one year are nil (2022: £0.6m).

For the year ended 30 September 2023, other receivables includes £1.2m receivable in respect of amounts due from

airlines as a result of supplier cancellations (2022: £2.8m). Other receivables and prepayments includes £7.4m of advanced

payments to suppliers, and £6.0m of rebates due from suppliers. The expected credit losses in respect to these balances

is not material. Other receivables and prepayments for the year ending 30 September 2022 includes £5.3m of advanced

payments to suppliers, £3.9m of rebates due from suppliers and £2.2m receivable in relation to value-added tax.

Expected credit losses for trade receivables

Set out below is the movement in the allowance for expected credit losses of trade receivables:

|  |  |
| --- | --- |
|  | £’m |
| At 1 October 2022 | 0.5 |
| Provision for expected credit losses | 2.0 |
| Utilised in year | (1.5) |
| At 30 September 2023 | 1.0 |

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023182

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FINANCIAL STATEMENTS

16. Trust account

Trust accounts are restricted cash held separately and only accessible once the Trust rules are met as approved by

our Trustees and the Civil Aviation Authority, this is at the point the customer has travelled or the booking is cancelled

and refunded.

17. Trade, other payables and provisions

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
|  | £’m | £’m |
| Non-current |  |  |
| Lease liabilities (note 18) | 2.6 | 3.0 |
| Current |  |  |
| Trade payables | 236.4 | 158.3 |
| Accruals and other payables | 17.0 | 19.9 |
| Contract liabilities | 5.9 | 7.5 |
| Lease liabilities (note 18) | 1.9 | 0.9 |
| Provision | 0.4 | 0.3 |
|  | 264.2 | 189.9 |

Accruals and other payables includes £8.6m (2022: £14.9m) for products or services received but not yet invoiced at the

year-end date, £6.5m relates to amounts due to non-trade suppliers.

Contract balances

The Group acts as principal when it is the primary party responsible for providing the components that make up the

customer’s booking and it controls the components before transferring to the customer for the CCH segment. Revenue

represents amounts received or receivable for the sale of package holidays and other services supplied to the customers.

Revenue is recognised when the performance obligation of delivering an integrated package holiday is satisfied, usually

over the duration of the holiday. Revenue is stated net of discounts, rebates, refunds and value added tax.

A contract liability is recognised if a payment is received from a customer before the Group delivers its performance

obligations. Contract liabilities are recognised as revenue when the Group delivers its performance obligations.

Set below is the amount of revenue recognised from:

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
|  | £’m | £’m |
| Amounts included in contract liabilities at the beginning of the year | 6.6 | 5.3 |
| Performance obligations satisfied in previous years | 0.8 | 0.2 |

Provisions

|  |  |  |
| --- | --- | --- |
|  | Cancellations | Total |
|  | £’m | £’m |
| At 1 October 2022 | 0.3 | 0.3 |
| Arising during the year | 0.4 | 0.5 |
| Utilised | (0.3) | – |
| Unused amounts reversed | – | – |
| Unwinding of discount and changes in the discount rate | – | – |
| At 30 September 2023 | 0.4 | 0.7 |
| Current | 0.4 | 0.7 |
| Non-current | – | – |

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 183

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#### Notes to the consolidated

#### financial statements continued

YEAR ENDED 30 SEPTEMBER 2023

Cancellations

A provision has been recognised in respect of expected future cancellations for supplier and customer cancellations

on the forward order book for future departures. The Group expect this provision to be utilised over the next year.

The provision is based on historical trends and best estimate of future expectation, there is inherent uncertainty in

terms of the level and timing of future cancellations, which will depend on various factors including potential

supplier disruption and customer requested cancellations.

18. Leases

The Group as a lessee

The Group has leases for its head office and IT equipment, the lease term for the building is ten years and lease terms for

the IT equipment are between three and five years. For the year ending 30 September 2023, the Group was subject to a

rent review for the lease of the building, this resulted in the revaluation of the lease liability and a corresponding increase

in the right-of-use asset. Each lease generally imposes arestriction that, unless there is a contractual right for the Group in the right-of-use asset. Each lease generally imposes a restriction that, unless there is a contractual right for the Group

to sublet the asset to another party, the right-of-use asset can only be used by the Group. With the exception of short-term

leases and leases of low-value underlying assets, each lease is reflected on the balance sheet as a right-of-use asset

and a lease liability. The Group classifies its right-of-use assets in a consistent manner to its property, plant and equipment

(see note 13).

Amounts recognised in profit or loss

The following lease-related expenses were recognised under IFRS 16 in the profit or loss:

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
|  | £’m | £’m |
| Depreciation expense of right-of-use assets | 1.4 | 0.6 |
| Interest expense on lease liabilities | 0.2 | 0.2 |
| Total amount recognised in profit or loss | 1.6 | 0.8 |

Set out below are the carrying amounts of lease liabilities (included trade and other payables) and the movements during

the period:

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
|  | £’m | £’m |
| As at 1 October | 3.9 | 2.9 |
| Additions | 1.0 | 1.5 |
| Modification of lease | 0.9 | – |
| Accretion of interest | 0.2 | 0.2 |
| Payments | (1.5) | (0.7) |
| As at 30 September | 4.5 | 3.9 |
| Current (note 17) | 1.9 | 0.9 |
| Non-current (note 17) | 2.6 | 3.0 |

The Group had total cash outflows for leases of £1.5m in 2023 (2022: £0.7m). The above table satisfies the requirements of

IAS 7.44A to present a net debt reconciliation.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023184

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FINANCIAL STATEMENTS

19. Borrowings

Bank facility

On 7 December 2022, the Group refinanced its credit facilities with Lloyds and NatWest. This included cancelling its

previous facilities of £75m with Lloyds Bank and entering into a new facility for £60m, expiring in December 2025.

The purpose of the facility is to meet the day-to-day working capital requirements of the Group. At the point of refinancing

there was nothing drawn down.

The total facility is £60m and has two elements as follows:

•  £30m facility with Lloyds; and

•  £30m facility with NatWest.

The interest rate payable is equal to SONIA plus a margin. The margin contained within the facility is dependent on net

leverage ratio and the rate per annum ranges from 2.00% to 2.75% for the facility or any unpaid sum.

The terms of the facility prior to 7 December 2022 included the following key financial covenants:

i.  that the ratio of adjusted EBITDA to net finance charges in respect of any relevant period shall not be less than 5:1; and

ii.  that the ratio of total net debt to adjusted EBITDA shall not exceed 2:1

The terms of the new facility following 7 December 2022 include the following covenants:

(i) the ratio of adjusted EBITDA to net finance charges in respect of any relevant period shall not be less than 5:1; and

(ii) the ratio of total net debt to adjusted EBITDA shall not exceed 2.5:1.

The Group did not breach the covenants during the period.

The RCF is available for other credit uses including currency hedging liabilities and corporate credit cards. At 30 September

2023, the liabilities recognised in trade and other payables for the other credit uses was £4.9m, leaving £55.1m of the

Lloyds/NatWest facility available for use. Card facilities with other providers remain available for use.

The amount drawn down in cash at 30 September 2023 was £nil and there has been nothing drawn down post balance

sheet date.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 185

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#### Notes to the consolidated

#### financial statements continued

YEAR ENDED 30 SEPTEMBER 2023

20. Deferred tax

|  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- |
|  |  | Property, |  | Losses and |  |
|  | Intangible | plant and | Share-based | unused | Tax assets/ |
|  | assets | equipment | payments | tax relief | (liabilities) |
|  | £’m | £’m | £’m | £’m | £’m |
| 2023 |  |  |  |  |  |
| Assets | – | – | 0.4 | 6.3 | 6.7 |
| Liabilities | (4.0) | (0.1) | – | – | (4.1) |
| Total | (4.0) | (0.1) | 0.4 | 6.3 | 2.6 |
| 2022 |  |  |  |  |  |
| Assets | – | – | 0.7 | 8.2 | 8.9 |
| Liabilities | (5.2) | (0.3) | – | – | (5.5) |
| Total | (5.2) | (0.3) | 0.7 | 8.2 | 3.4 |

Intangible

assets

£’m

Capital

allowances

£’m

Acquired

property

£’m

Share-based

|  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- |
|  |  |  |  |  | Losses and |  |
|  |  |  |  |  | unused tax |  |
|  |  |  |  | payments | relief | Total |
|  |  |  |  | £’m | £’m | £’m |
| 30 September 2021 | (6.3) | (0.1) | (0.2) | 0.7 | 9.5 | 3.6 |
| Recognised in income | 1.1 | – | – | 0.1 | (1.3) | (0.1) |
| Recognised in equity | – | – | – | (0.1) | – | (0.1) |
| 30 September 2022 | (5.2) | (0.1) | (0.2) | 0.7 | 8.2 | 3.4 |
| Recognised in income | 1.2 | 0.2 | – | (0.3) | (1.9) | (0.8) |
| Recognised in equity | – | – | – | – | – | – |
| 30 September 2023 | (4.0) | 0.1 | (0.2) | 0.4 | 6.3 | 2.6 |

The deferred tax asset includes an amount of £6.3m (2022: £8.2m), which relates to carried forward tax losses. Deferred tax

assets are recognised for tax losses carried forward only to the extent that realisation of the related tax benefit is probable,

deferred tax assets are reviewed at each reporting date to assess the availability of sufficient taxable temporary differences

and the probability that sufficient taxable profit will be available to allow all or part of the deferred tax asset to be utilised.

The Group determined that there would be sufficient taxable income generated to realise the benefit of the deferred tax

assets and no reasonably possible change to key assumptions would result in a material reduction in forecast headroom of

tax profits (see note 3 for details).

In determining the recognition of deferred tax assets arising from the carry forward of unused tax losses, the Group

considered the following:

− The Group considered the location of the taxable entities, the loss making companies are all located in the United

Kingdom, for a full list of subsidiaries see note 14.

− The Group has considered the approved budgeted information covering a five-year period that is consistent with

the forecasts used for the Group’s review of impairment, going concern and viability assessments. For details of

the assumptions used and sensitivity analysis performed for the forecasts, see note 12. Whilst the forecasts include

inherent estimation uncertainty, the Group determined that there would be sufficient taxable income generated to

realise the benefit of the deferred tax assets and no reasonably possible change to key assumptions would result

in a material reduction in forecast headroom of tax profits. On this basis, the Group concluded that there is not a

significant risk of a material adjustment to the carrying amount of the deferred tax asset.

− Based on the budgeted information, the Group made a significant judgement on the timing of utilising the unused

tax losses, as detailed in note 3.

− The Group has £0.2m that are available indefinitely for offsetting against future taxable profits of the companies

in which the losses arose. Deferred tax assets have not been recognised in respect of these losses as they may

not be used to offset taxable profits elsewhere in the Group, they have arisen in subsidiaries that have been

loss-making for some time, and there are no other tax planning opportunities or other evidence of recoverability

in the near future.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023186

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FINANCIAL STATEMENTS

21. Share capital

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
| Allotted, called up and fully paid | £’m | £’m |
| 166,640,480 ordinary shares @ £0.01 each (2022: 166,258,172 ordinary shares @ £0.01 each) | 1.7 | 1.7 |

The Group issued 382,308 ordinary shares with a nominal value of £0.01. The holders of ordinary shares are entitled to

receive dividends as declared from time to time and are entitled to one vote per share at meetings of the Group.

22. Reserves

The analysis of movements in reserves is shown in the statement of changes in equity.

Details of the amounts included in other reserves are set out below.

The merger reserve arose on the purchase of On the Beach TopCo Limited in the year ended 30 September 2015.

During the year ended 30 September 2018, the Group issued 607,747 shares with a nominal value of £0.01 each to form part

of the acquisition of Classic. The consideration value of the shares issued was £2.6m. The excess above the nominal value

of the shares was credited to the merger reserve.

The capital contribution reserve arose as a result of the redemption of preference shares in the year ended

30 September 2015.

23. Financial instruments

Details of significant accounting policies and methods adopted, including criteria for recognition, the basis of measurement

and the basis on which income and expenses are recognised, in respect of each class of financial asset, financial liability and

equity instrument, are disclosed in the statement of accounting policies.

At the balance sheet date the Group held the following:

|  |  |  |  |
| --- | --- | --- | --- |
|  |  | 2023 | 2022 |
| Financial assets | FV Level | £’m | £’m |
| Derivative financial assets designated as hedging instruments |  |  |  |
| Forward exchange contracts | 2 | 0.9 | 3.2 |
| Financial assets at amortised cost |  |  |  |
| Trust account |  | 108.6 | 69.4 |
| Cash at bank |  | 75.8 | 64.5 |
| Trade and other receivables (note 15) |  | 157.9 | 116.9 |
| Total financial assets |  | 343.2 | 254.0 |
| Financial liabilities |  |  |  |
| Derivatives designated as hedging instruments |  |  |  |
| Forward exchange contracts | 2 | (1.1) | – |
| Financial liabilities at amortised cost |  |  |  |
| Trade and other payables (note 17) |  | (263.8) | (189.6) |
| Provisions |  | (0.4) | (0.3) |
| Total financial liabilities |  | (265.3) | (189.9) |

Derivative financial instruments

The Group enters into derivative financial instruments with various financial institutions, which are valued using present value

calculations. The valuation methods incorporate various inputs including the foreign exchange spot and forward rates, yield

curves of the respective currencies and currency basis spreads between the respective currencies.

Revolving credit facility

In order to fund seasonal working capital requirements, the Group has a revolving credit facility with Lloyds and NatWest

Banks. Theborrowing limits under the facility is £60m per month, subject to covenant compliance; at year-end nothing was Banks. The borrowing limits under the facility is £60m per month, subject to covenant compliance; at year-end nothing was

drawn down on this facility (2022: £nil). For details of the revolving credit facility, see note 19.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 187

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#### Notes to the consolidated

#### financial statements continued

YEAR ENDED 30 SEPTEMBER 2023

The following table provides the fair values of the Group’s financial assets and liabilities:

|  |  |  |  |
| --- | --- | --- | --- |
|  |  | 2023 | 2022 |
| Financial assets | FV Level | £’m | £’m |
| Forward exchange contracts | 2 | (0.2) | 3.2 |

There is no difference between the carrying value and fair value of cash and cash equivalents, trade and other receivables,

and trade and other payables.

a) Measurement of fair values

The table below analyses financial instruments carried at fair value, by valuation method. The different levels have been

defined as follows:

i.  Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities

ii.  Level 2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly

(i.e. as prices) or indirectly (i.e. derived from prices)

iii.  Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs)

|  |  |  |  |
| --- | --- | --- | --- |
|  | Level 1 | Level 2 | Level 3 |
|  | £’m | £’m | £’m |
| Forward Contracts |  |  |  |
| As at 30 September 2023 | – | (0.2) | – |
| As at 30 September 2022 | – | 3.2 | – |

The forward contracts have been fair valued at 30 September 2023 with reference to forward exchange rates that are

quoted in an active market, with the resulting value discounted back to present value.

b) Financial risk management

The Group’s principal financial liabilities, other than derivatives, comprise revolving credit facility, and trade and other

payables. The main purpose of these financial liabilities is to finance the Group’s operations. The Group’s principal financial

assets include trade receivables, and cash at bank that derive directly from its operations.

In the course of its business, the Group is exposed to market risk (including foreign exchange risk and interest rate risk),

credit risk, liquidity risk and technology risk. The Group’s overall risk management strategy is to minimise potential adverse

effects on the financial performance and net assets of the Group. These policies are set and reviewed by senior finance

management and all significant financing transactions are authorised by the Board of Directors.

c) Market risk

Market risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in

market prices.

The Group’s key financial market risks are in relation to foreign currency rates. Foreign currency risk results from the

substantial cross-border element of the Group’s trading and arises on sales and purchases that are denominated in a

currency other than the functional currency of the business. Group cash resources are matched with the net funding

requirements sourced from three sources, namely internally generated funds, loan facilities and bank funding arrangements.

The foreign currency risk is managed at Group level by the purchase of foreign currency contracts for use as a commercial

hedge. During the course of the period, there has been no changes to the market risk or manner in which the Group

manages its exposure. The Group is exposed to interest rate risk that arises principally through the Group’s revolving

credit facility.

Liquidity risk, credit risk and capital risk is considered below. The Executive Team is responsible for implementing the risk

management strategy to ensure that the appropriate risk management framework is operating effectively, embedding a risk

mitigation culture throughout the Group. The Board are provided with a consolidated view of the risk profile of the Group.

All major exposures are identified and mitigating controls identified and implemented. Regular management reporting

and assessment of the effectiveness of controls provide a balanced assessment of the key risks and the effectiveness

of controls.

The Group does not speculate with derivatives or other financial instruments.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023188

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FINANCIAL STATEMENTS

Interest rate risk

Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes

in market interest rates. The Group’s exposure to the risk of changes in market interest rates is only through the revolving

credit facility and interest income, which is subject to fluctuations in SONIA.

Foreign currency risk

Foreign currency risk is the risk that the fair value or future cash flows of an exposure will fluctuate because of changes in

foreign exchange rates. The majority of the Group’s purchases are sourced from outside the United Kingdom and as such

the Group is exposed to the fluctuation in exchange rates (currencies are principally Sterling, US Dollar, Euro and Swedish

Krona). The Group places forward cover on the net foreign currency exposure of its purchases. The Group foreign currency

requirement is reviewed twice weekly and forward cover is purchased to cover expected usage.

The carrying amount of the Group’s foreign currency denominated monetary assets and monetary liabilities at the reporting

date are as follows:

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
| Euro | €’m | €’m |
| Cash | 28.5 | 12.0 |
| Trade payables | (195.6) | (137.0) |
| Trade receivables | 2.8 | 3.0 |
| Forward exchange contracts | 163.4 | 129.5 |
| Balance sheet exposure | (0.9) | 7.5 |

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
| US Dollar | $’m | $’m |
| Cash | 2.0 | 4.0 |
| Trade payables | (23.0) | (8.1) |
| Trade receivables | – | 0.3 |
| Forward exchange contracts | 21.4 | 12.7 |
| Balance sheet exposure | 0.4 | 8.9 |

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
| Swedish Krona | Kr’m | Kr’m |
| Cash | 28.8 | 25.0 |
| Trade receivables | 1.0 | 1.5 |
| Forward exchange contracts | – | – |
| Balance sheet exposure | 29.8 | 26.5 |

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
| Norwegian Krona | Kr’m | Kr’m |
| Cash | 2.1 | 2.4 |
| Trade receivables | – | – |
| Forward exchange contracts | – | – |
| Balance sheet exposure | 2.1 | 2.4 |

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
| Danish Krona | Kr’m | Kr’m |
| Cash | – | 0.1 |
| Balance sheet exposure | – | 0.1 |

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 189

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#### Notes to the consolidated

#### financial statements continued

YEAR ENDED 30 SEPTEMBER 2023

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
| Moroccan Dirham | MAD’m | MAD’m |
| Cash | 1.8 | 0.2 |
| Forward exchange contracts | (3.5) | (0.9) |
| Balance sheet exposure | (1.7) | (0.7) |

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
| United Arab Emirates Dirham | AED’m | AED’m |
| Trade payables | (0.1) | – |
| Balance sheet exposure | (0.1) | – |

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
| Swiss Franc | CHF’m | CHF’m |
| Cash | 0.1 | – |
| Trade payables | – | – |
| Balance sheet exposure | 0.1 | – |

Foreign currency sensitivity

The following table details the Group sensitivity to a percentage change in Pounds Sterling against these currencies with

regards to equity. The sensitivity analysis of the Group’s exposure to foreign currency risk at the reporting date has been

determined based on a 10% change taking place at the beginning of the financial period and held constant throughout the

reporting period:

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
|  | £’m | £’m |
| Euro |  |  |
| Weakening – 10% | 0.9 | (1.7) |
| Strengthening – 10% | (0.9) | 1.7 |
| US Dollar |  |  |
| Weakening – 10% | – | (0.2) |
| Strengthening – 10% | – | 0.2 |
| Swedish Krona |  |  |
| Weakening – 10% | 0.2 | 0.2 |
| Strengthening – 10% | (0.2) | (0.2) |

The Group uses forward exchange contracts to hedge its foreign currency risk against sterling. The forward contracts have

maturities of less than 18 months after the balance sheet date. Hedge ineffectiveness can arise from differences in timing

of cash flows of the hedged item and hedging instrument, the counterparties’ credit risk differently impacting the fair value

movements of the hedging instrument and hedged item.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023190

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FINANCIAL STATEMENTS

As a matter of policy, the Group does not enter into derivative contracts for speculative purposes. The details of such

contracts at the year-end, by currency were:

|  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- |
|  |  | 2023 |  |  | 2022 |  |
|  | Foreign | Notional | Carrying | Foreign | Notional | Carrying |
|  | currency | value | amount | currency | value | amount |
| Euro | €’m | £’m | £’m | €’m | £’m | £’m |
| 30 September |  |  |  |  |  |  |
| Less than 3 months | 79.2 | 69.3 | (0.5) | 56.2 | 48.1 | 1.3 |
| 3 to 6 months | 16.8 | 14.7 | (0.1) | 11.6 | 10.0 | 0.3 |
| 6 to 12 months | 68.4 | 59.9 | 0.1 | 53.1 | 46.3 | 1.2 |
| 12+ months | 3.9 | 3.4 | – | 2.3 | 2.1 | – |
| Total | 168.3 | 147.3 | (0.5) | 123.2 | 106.5 | 2.8 |

|  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- |
|  |  | 2023 |  |  | 2022 |  |
|  | Foreign | Notional | Carrying | Foreign | Notional | Carrying |
|  | currency | value | amount | currency | value | amount |
| USD | $’m | £’m | £’m | $’m | £’m | £’m |
| 30 September |  |  |  |  |  |  |
| Less than 3 months | 8.9 | 7.1 | 0.1 | 3.9 | 3.1 | 0.4 |
| 3 to 6 months | 6.6 | 5.3 | 0.1 | 1.8 | 1.5 | 0.1 |
| 6 to 12 months | 5.9 | 4.7 | 0.2 | 1.8 | 1.6 | – |
| 12+ months | 0.1 | 0.1 | – | – | – | – |
| Total | 21.5 | 17.2 | 0.4 | 7.5 | 6.2 | 0.5 |

|  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- |
|  |  | 2023 |  |  | 2022 |  |
|  | Foreign | Notional | Carrying | Foreign | Notional | Carrying |
|  | currency | value | amount | currency | value | amount |
| MAD | MAD ’m | £’m | £’m | MAD ’m | £’m | £’m |
| 30 September |  |  |  |  |  |  |
| Less than 3 months | 0.9 | 0.1 | (0.1) | 0.2 | – | – |
| 3 to 6 months | 0.2 | – | – | – | – | – |
| 6 to 12 months | 0.1 | – | – | – | – | – |
| Total | 1.2 | 0.1 | (0.1) | 0.2 | – | – |

The impact of the hedging instruments on the statement of financial position is as follows:

|  |  |  |  |  |
| --- | --- | --- | --- | --- |
|  | Notional | Carrying |  | Change in |
|  | amount | amount | Line in the statement of | fair value |
|  | £’m | £’m | financial position | £’m |
| As at 30 September 2023 |  |  | Derivative financial |  |
| Foreign exchange forward contracts | 164.5 | (0.2) | instruments | (2.0) |
| As at 30 September 2022 |  |  | Derivative financial |  |
| Foreign exchange forward contracts | 112.6 | 3.2 | instruments | 1.3 |

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 191

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#### Notes to the consolidated

#### financial statements continued

YEAR ENDED 30 SEPTEMBER 2023

Credit risk

Credit risk refers to the risk that the counterparty will default on its contractual obligations resulting in financial loss to the

Group. Credit risk arises from cash balances and derivative financial instruments, as well as credit exposures to customers,

including outstanding receivables, financial guarantees and committed transactions. Credit risk is managed separately for

treasury and operating-related credit exposures. Customer credit risk is managed by the Group’s business units, which

each have policies, procedures and controls relating to customer credit risk management. Outstanding trade receivables

balances are regularly reviewed to monitor any changes in credit risk with concentrations of credit risk considered to be

limited given that the Group’s customer base is large and unrelated.

Trade receivables and other receivables

The ageing of trade receivables at the balance sheet date was:

|  |  |  |  |  |
| --- | --- | --- | --- | --- |
|  | Not past | Past due | Past due |  |
|  | due | 0–90 days | >90 days | Total |
|  | £’m | £’m | £’m | £’m |
| At 30 September 2023 | 146.7 | 0.4 | 0.3 | 147.4 |
| At 30 September 2022 | 100.1 | 0.7 | – | 100.8 |

The ageing of other receivables at the balance sheet date was:

|  |  |  |  |  |
| --- | --- | --- | --- | --- |
|  | Not past | Past due | Past due |  |
|  | due | 0–90 days | >90 days | Total |
|  | £’m | £’m | £’m | £’m |
| At 30 September 2023 | 10.5 | – | – | 10.5 |
| At 30 September 2022 | 16.1 | – | – | 16.1 |

In line with IFRS 9, the Group applies the simplified approach for the impairment of trade and other receivables and,

therefore, does not track changes in credit risk, instead a loss allowance is recognised based on lifetime expected credit

losses at each reporting date. The Group uses a provision matrix to measure expected credit losses based on historical

cancellation and recovery rates and considers forward-looking factors, including the impact of rising cost of living and

inflation rates.

Other receivables includes a receivable in respect of amounts due from airlines as a result of exceptional cancellations, a

provision of £4.8m has been recognised for airline receivables past due greater than 12 months. The Group has recognised

a net receivable for the expected recoverable amount in note 15.

Financial instruments and cash deposits

As part of credit risk, the Group is subject to counterparty risk in respect of the cash and cash equivalents held on deposit

with banks and foreign currency financial instruments. The Group generally deposits cash and undertakes currency

transactions with highly rated banks, the Group considers that its cash and cash equivalents have low credit risk based on

the external credit ratings of the counterparties. No collateral or credit enhancements are held in respect of any financial

derivatives. The maximum exposure to credit risk at each reporting date is the fair value of financial assets and trade

receivables.

Liquidity risk

Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. It is Group policy to

maintain a balance of funds, borrowing, committed bank loans and other facilities sufficient to meet anticipated short-term

and long-term financial requirements. In applying the policy, the Group continuously monitors forecast and actual cash flows

against the maturity profiles of financial assets and liabilities. It is Group policy to ensure that a specific level of committed

facilities is always available based on forecast working capital requirements. Cash forecasts identifying the Group’s liquidity

requirements are produced and are sensitised for different scenarios including, but not limited to, decreases in profit

margins and weakening of sterling against other functional currencies.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023192

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FINANCIAL STATEMENTS

The following are the contractual maturities of financial liabilities:

|  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- |
|  | Carrying | Contractual | Within |  |  |
| Financial liabilities at amortised cost | amount | cash flows | 1 year | 1 to 5 years | > 5 years |
| At 30 September 2023 | £’m | £’m | £’m | £’m | £’m |
| Trade payables | 236.4 | 236.4 | 236.4 | – | – |
| Lease liabilities | 4.5 | 4.7 | 1.8 | 2.9 | – |
| Contract liabilities | 5.9 | 5.9 | 5.9 | – | – |
| Other payables | 17.0 | 17.0 | 17.0 | – | – |
|  | 263.8 | 264.0 | 261.1 | 2.9 | – |
| At 30 September 2022 |  |  |  |  |  |
| Trade payables | 158.3 | 158.3 | 158.3 | – | – |
| Lease liabilities | 3.9 | 4.2 | 1.1 | 2.9 | 0.2 |
| Other payables | 27.4 | 27.4 | 27.4 | – | – |
|  | 189.6 | 189.9 | 186.8 | 2.9 | 0.2 |

Capital management

It is the Group’s policy to maintain an appropriate equity capital base so as to maintain investor, creditor and market

confidence, and to sustain the future development of the business.

The capital structure of the Group consists of the net cash (borrowings disclosed in note 19) and equity of the Group as

disclosed in note 21.

The Group is not subject to any externally imposed capital requirements.

24. Share-based payments

The following table illustrates the number of, and movements in, share options granted by the Group.

|  |  |  |  |
| --- | --- | --- | --- |
|  | LTIP | CSOP & RSA | Total |
|  | No. of share | No. of share | No. of share |
|  | options | options | options |
|  | (thousands) | (thousands) | (thousands) |
| Outstanding at the beginning of the year | 2,964 | 1,617 | 4,581 |
| Granted during the year | 2,295 | – | 2,295 |
| Lapsed during the year | (547) | – | (547) |
| Exercised during the year | (129) | (226) | (355) |
| Forfeited during the year | (684) | (346) | (1,030) |
| Outstanding at the year-end | 3,899 | 1,045 | 4,944 |
| Exercisable | 186 | 351 | 537 |

LTIP

For the 2020 and 2021 LTIP schemes the EPS target is measured across a three-year performance period, to the end

of year ending September 2022/2023 respectively. For the 2020 schemes, the Group awarded nil-cost options to certain

key management within the business. The vesting of these awards will be dependent on EBITDA over a three-year

performance period.

During the prior year, the Group awarded nil-cost options to certain key employees within the business. The vesting of these

awards will be dependent on absolute TSR, relative TSR and Total Transaction Value (‘TTV’) targets at the end of a three-year

period. On 21 December 2021, the Remuneration Committee approved the introduction of an underpin/minimum award for

the nil cost awards originally granted at 9 July 2019. This removal of a non-market based condition has resulted in a catch-up

charge to the income statement of £1.9m that reflects the scheme progress to date, all of these shares vested in FY22.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 193

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#### Notes to the consolidated

#### financial statements continued

YEAR ENDED 30 SEPTEMBER 2023

During the current year, the Group awarded nil-cost options to certain key employees within the business. The vesting of

these awards will be subject to continued employment, however the Remuneration Committee have the ability to adjust the

level of vesting as deemed appropriate.

The fair value of equity-settled share-based payments has been estimated as at date of grant using the Black–Scholes model.

|  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
|  |  | Share |  |  |  |  |  |  | Fair |
|  |  | price |  |  |  |  |  | Non- | value at |
|  | No. of | at grant | Exercise | Expected | Option | Risk | Dividend | vesting | grant |
|  | options | date | price | volatility | Life | free rate | yield | conditions | date |
| Award date | awarded | (£) | (£) | (%) | (years) | (%) | (%) | (%) | (£) |
| 22 December 2021 |  |  |  |  |  |  |  |  |  |
| (no conditions) | 435,500 | 4.630 | Nil | 0% | 3.0 | 0.73% | 0.74% | – | 4.520 |
| 22 December 2021 |  |  |  |  |  |  |  |  |  |
| (no conditions) | 44,000 | 2.450 | Nil | 0% | – | 0.73% | 0.74% | – | 2.395 |
| 22 December 2021 |  |  |  |  |  |  |  |  |  |
| (EBITDA dependent) | 22,000 | 2.450 | Nil | 43% | – | 0.73% | 0.74% | – | 2.395 |
| 25 February 2022 |  |  |  |  |  |  |  |  |  |
| (Relative TSR |  |  |  |  |  |  |  |  |  |
| dependent) | 275,591 | 2.750 | Nil | 46% | 3.0 | 1.20% | – | – | 1.710 |
| 25 February 2022 |  |  |  |  |  |  |  |  |  |
| (Absolute TSR |  |  |  |  |  |  |  |  |  |
| dependent) | 275,591 | 2.750 | Nil | 46% | 3.0 | 1.20% | – | – | 1.470 |
| 25 February 2022 |  |  |  |  |  |  |  |  |  |
| (TTV condition |  |  |  |  |  |  |  |  |  |
| dependent) | 551,183 | 2.750 | Nil | 0% | 3.0 | 1.20% | – | – | 2.749 |
| 27 July 2022 (Relative |  |  |  |  |  |  |  |  |  |
| TSR dependent) | 4,883 | 2.750 | Nil | 46% | 3.0 | 1.20% | – | – | 0.717 |
| 27 July 2022 (Absolute |  |  |  |  |  |  |  |  |  |
| TSR dependent) | 4,883 | 2.750 | Nil | 46% | 3.0 | 1.20% | – | – | 0.613 |
| 27 July 2022 (TTV |  |  |  |  |  |  |  |  |  |
| condition dependent) | 9,766 | 2.750 | Nil | 0% | 3.0 | 1.20% | – | – | 1.156 |
| 24 February 2023 |  |  |  |  |  |  |  |  |  |
| (no conditions) | 2,221,629 | 1.610 | Nil | 0% | 3.0 | 3.93% | – | – | 1.610 |
| 30 June 2023 |  |  |  |  |  |  |  |  |  |
| (no conditions) | 73,274 | 0.960 | Nil | 0% | 0.5 | 4.93% | – | – | 0.960 |

Expected volatility is estimated by considering historic average share price volatility at the grant date.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023194

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FINANCIAL STATEMENTS

Restricted Share Award (nil-cost option) and CSOP

There have been no new RSA or CSOP awarded in the current year. Of the 2022 RSA awards, 290,398 vested on

31 December 2022. The remaining 2022 RSA awards will vest on 31 December 2023 subject to continued employment,

employee personal performance and Company performance.

|  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
|  |  |  | Share |  |  |  |  |  |  | Fair |
|  |  |  | price |  |  |  |  |  | Non- | value at |
|  |  |  | at grant | Exercise | Expected | Option | Risk | Dividend | vesting | grant |
|  |  | No. of | date | price | volatility | Life | free rate | yield | conditions | date |
| Award date |  | shares | (£) | (£) | (%) | (years) | (%) | (%) | (%) | (£) |
| 2022 | RSA | 793,135 | 2.450 | Nil | N/A | 2.0 | 1.20% | – | Nil | 2.450 |
| 2022 | RSA | 290,398 | 2.450 | Nil | N/A | 1.0 | 1.20% | – | Nil | 2.450 |
| 2022 | RSA | 33,164 | 2.750 | Nil | N/A | 2.0 | 1.20% | – | Nil | 2.750 |
| 2022 | RSA | 87,887 | 1.156 | Nil | N/A | 1.5 | 1.20% | – | Nil | 1.156 |

The following has been recognised in the income statement during the year:

|  |  |  |
| --- | --- | --- |
|  | 2023 | 2022 |
|  | £’m | £’m |
| LTIP | 0.5 | 3.2 |
| RSA | 0.7 | 1.5 |
| Total share scheme charge | 1.2 | 4.7 |

25. Commitments and contingencies

a) Capital commitments

No new capital commitments.

b) Contingencies

In September 2010, proceedings were initiated in Ireland against On the Beach Limited by Ryanair alleging infringement of,

inter alia, its intellectual property rights. The case lay dormant for over 3 years with no material developments in that period,

and as such the Group sought to strike out the claim on the basis of inordinate and inexcusable delay. The Court decided

that Ryanair was guilty of inordinate and inexcusable delay but decided that the balance of justice lay in favour of allow the

case to proceed. The legal process is ongoing but no trial date has yet been set. The amount of the claim by Ryanair is

unquantified as at the date of this document. The Group expects that final resolution of the dispute might take some time.

26. Related party transactions

No related party transactions have been entered into during the year.

Transactions with key management personnel have been disclosed in note 7(d).

27. Events after the reporting period

On 31 October 2023, the High Court ruled in favour of the Group in respect of the legal claim brought against Ryanair for

refunds owed by Ryanair to the Group for flights that had been cancelled or had been subject to a major change where

customers had chosen a refund, the Group was awarded £2m plus costs which was received on 4 December 2023. This is

a non-adjusting post balance sheet event and therefore no accounting entries have been recognised in the current year.

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 195

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#### Company Balance Sheet

YEAR ENDED 30 SEPTEMBER 2023

Note

2023

£’m

2022

£’m

Fixed assets

Investments 4 163.4  163.4

Deferred tax –  1.0

Current assets

Debtors 5 119.9  122.6

Cash at bank 0.1  0.1

120.0  122.7

Creditors: amounts falling due within one year 6 (1.0) (1.0)

Net assets 282.4  286.1

Equity

Share capital 7 1.7  1.7

Share premium 8 89.6  89.6

Merger reserve 8 2.6  2.6

Capital contribution reserve 8 0.5  0.5

Retained earnings 8 188.0  191.7

Total equity 282.4  286.1

The loss for the year ended 30 September 2023 dealt with in the financial statements of the parent company is £4.8m

(2022: loss £3.9m).

The financial statements were approved by the Board of Directors and authorised for issue.

Jon Wormald

Chief Financial Officer

4 December 2023

On the Beach Group plc. Reg no 09736592

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023196

![]()

FINANCIAL STATEMENTS

#### Company Statement of Changes in Equity

YEAR ENDED 30 SEPTEMBER 2023

Share

capital

£’m

Share

premium

£’m

Merger

reserve

£’m

Capital

contribution

£’m

Retained

earnings

£’m

Total

£’m

Balance at 30 September 2021 1.7  89.6  2.6  0.5  190.9  285.3

Shares issued during the year  – – – – – –

Share-based payment charges including tax – – – – 4.7  4.7

Dividends paid during the year – – – – – –

Total comprehensive loss for the year – – – – (3.9) (3.9)

Balance at 30 September 2022 1.7  89.6  2.6  0.5  191.7  286.1

Shares issued during the year  – – – – – –

Share based payment charges including tax – – – – 1.1  1.1

Total comprehensive loss for the year – – – – (4.8) (4.8)

Balance at 30 September 2023 1.7  89.6  2.6  0.5  188.0 282.4

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 197

#### Notes to the Company financial statements

1. Accounting policies

On the Beach Group plc is a public limited company, which

is listed on the London Stock Exchange and is domiciled

and incorporated in the United Kingdom under the

Companies Act 2006.

Basis of preparation

These financial statements were prepared in accordance

with Financial Reporting Standard 102 The Financial

Reporting Standard applicable in the UK and Republic

of Ireland (‘FRS 102’) as issued in August 2014. The

presentation currency of these financial statements is

sterling. All amounts in the financial statements have been

rounded to the nearest £100,000.

The financial information presented is at, and for, the years

ended 30 September 2023 and 30 September 2022.

As permitted by Section 408 of the Companies Act 2006,

an entity profit and loss account is not included as part

of the published consolidated financial statements of

On the Beach Group plc. The loss for the year ended

30 September 2023 dealt with in the financial statements of

the parent company is £4.8m (2022: loss £3.9m).

Under the provisions of FRS 102.1.12B, the Company is

exempt from preparing a company statement of cash flows.

The accounting policies set out below have, unless

otherwise stated, been applied consistently to all periods

presented in these financial statements. The financial

statements are prepared on the historical cost basis.

The Directors have used the going concern principle on

the basis that the current financial projections and facilities

of the consolidated Group will continue in operating for the

foreseeable future.

Related party transactions

Under the provisions of FRS 102.33.1A, the Company

is exempt from disclosing the details of related party

transactions on the basis that they are wholly-owned

subsidiaries.

Accounting estimates and judgements

Investment in subsidiaries

Investments in subsidiaries are held at cost, less any

provision for impairment. Annually, the Directors consider

whether any events or circumstances have occurred that

could indicate that the carrying amount of fixed asset

investments may not be recoverable, if such circumstances

do exist, a full impairment review is undertaken to establish

whether the carrying amount exceeds the higher of

net realisable value or value in use. The value in use

calculations use cash flow projections derived from

financial budgets and projections covering a five-year

period. The forecasts are then extrapolated in perpetuity

based on an estimated growth rate of 2 percent (2022: 2

percent). In assessing value in use, the estimated future

cash flows attributable to the asset are discounted to their

present value using a discount rate that reflects current

market assessments of the time value of money and the

risks specific to the asset. A discount rate is used in such

calculations was 14.6% (2022:13.5%). If this is the case, an

impairment charge is recorded to reduce the carrying value

of the related investment.

Net assets of the parent company exceed that of the

consolidated Group primarily due to a capital reorganisation

in 2015. The value of investments held combined with the

amount owed by subsidiary undertakings is supported

by net assets of the subsidiaries plus forecast future

discounted cash flows.

Details of the subsidiaries are listed in note 14 to the

consolidated financial statements.

2. Director’s emoluments

The Company has no employees other than the Directors.

Full detail of the Directors’ remuneration and interests

are set out in the Directors’ Remuneration Report on

pages 116 to 144.

3. Share-based payments

The Company recognised total charge of £1.2m

(2022: £4.7m) in the year in relation to the Long-Term

Incentive Plan. Details of this scheme is described in

note 24 to the consolidated financial statements.

4. Investments

The £132,613,000 investment in subsidiary undertakings

made in 2015 relates to the capital reorganisation of the

Group in 2015. During the prior year, the Group undertook

a project to simplify the Group structure. On the Beach

Group plc acquired On the Beach Travel Limited from its

subsidiary On the Beach Bidco Limited for £30,749,667.

On 30September 2022, On the Beach Bidco Limited and

On the Beach Topco Limited were placed into Members

Voluntary Liquidation following the distribution of assets to

On the Beach Group plc.

The Directors have performed an annual impairment review,

see note 1 for details.

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023198

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FINANCIAL STATEMENTS

5. Debtors

Amounts falling due within one year:

2023

£’m

2022

£’m

Amounts owed by Group undertakings  117.4  121.7

Prepayments  1.4  0.9

Deferred tax assets 1.1 –

Total 119.9  122.6

Deferred tax assets are recognised for tax losses carried forward only to the extent that realisation of the related tax benefit

is probable, deferred tax assets are reviewed at each reporting date to assess the availability of sufficient taxable temporary

differences and the probability that sufficient taxable profit will be available to allow all or part of deferred tax asset to be

utilised, see note 20 to the consolidated financial statements for details.

6. Creditors due within one year

Amounts falling due within one year:

2023

£’m

2022

£’m

Amounts owed to Group undertakings  – –

Accruals  1.0  1.0

Total 1.0  1.0

7. Called-up share capital

Allotted, called up and fully paid

2023

£’m

2022

£’m

166,640,480 ordinary shares @ £0.01 each (2022: 166,258,172 ordinary shares @ £0.01 each)  1.7  1.7

Total 1.7  1.7

The Group issued 382,308 ordinary shares with a nominal value of £0.01. The holders of ordinary shares are entitled to

receive dividends as declared from time to time and are entitled to one vote per share at meetings of the Group.

8. Reserves

The analysis of movements in reserves is shown in the statement of changes in equity. Details of the amounts included in

other reserves are set out below.

The merger reserve arose on the purchase of On the Beach TopCo Limited in the year ended 30 September 2015.

The capital contribution reserve arose as a result of the redemption of preference shares in the year ended

30 September 2015.

9. Contingent liabilities and guarantees

The Company is a guarantor to a borrowing facility relating to a rolling credit facility provided to the Group. The amount

borrowed under this agreement at 30 September 2023 was £nil (2022: £nil).

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 199

![]()

#### Glossary of Alternative Performance Measures

#### (‘APMs’)

APM Definition Reconciliation to closest GAAP measure

Adjusted earnings

per share (‘EPS’)

for continuing

operations

Adjusted basic EPS is calculated on

the weighted average number of

ordinary shares in issue, using the

adjusted profit after tax. Adjusted

earnings after tax is based on profit

after tax adjusted for amortisation of

acquired intangibles, share-based

payments and exceptional items.

Amortisation of acquired intangibles

are linked to the historical acquisitions

of businesses. Share-based payments

represents the non-cash costs, which

fluctuates year on year. Exceptional

items consists of restructuring and legal

and professional costs. Exceptional

items for 2022 consists of exceptional

cancellations as a result of Covid-19

and supplier disruption in 2022 and

legal and professional services. These

costs/income are excluded by virtue

of their size and in order to reflect

management’s view of the performance

of the Group and allow comparability to

prior years.

Adjusted profit after

tax (£’m) 2023

Restated

(note 10)

2022

Profit for the year 10.6  1.7

Share-based payments

(net of tax) 1.0  3.5

Exceptional items (net

of tax) 2.8  1.9

Fair value FX losses/(gains)

(net of tax) 0.7  (0.6)

Amortisation of acquired

intangibles (net of tax) 4.2 4.1

Adjusted profit after tax 19.3  10.6

Basic weighted average

number of ordinary

shares (m) 166.5  165.9

Adjusted EPS (p) 11.6 6.4

Adjusted profit

before tax

Adjusted profit before tax is based on

profit before tax adjusted for amortisation

of acquired intangibles, share-based

payments and exceptional items.

Amortisation of acquired intangibles

are linked to the historical acquisitions

of businesses. Share-based payments

represents the non-cash costs, which

fluctuates year on year. Exceptional

items consists of restructuring and legal

and professional costs. Exceptional

items for 2022 consists of exceptional

cancellations as a result of Covid-19

and supplier disruption in 2022 and

legal and professional services. These

costs/income are excluded by virtue

of their size and in order to reflect

management’s view of the performance

of the Group and allow comparability to

prior years.

Adjusted profit before

tax (£’m) 2023

Restated

(note 10)

2022

Profit before tax 12.9 2.2

Amortisation of acquired

intangibles 5.2 5.5

Share-based payments 1.2 4.7

Exceptional items 3.5 2.6

Fair value FX losses/(gains) 0.8 (0.8)

Adjusted profit before tax 23.6  14.2

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023200

![]()

FINANCIAL STATEMENTS

APM Definition Reconciliation to closest GAAP measure

B2B TTV

B2B Total Transaction Value (‘TTV’) is

a non-GAAP measure representing

the cumulative total transaction value

of sales booked each month before

cancellations and adjustments.

\*  Costs relate to the gross costs for bookings

made on an agent basis.

\*\* Bookings where revenue has been recognised

on a travelled basis as a principal.

B2B (£’m) 2023 2022

CCH revenue 58.1 50.5

CPH revenue 6.0 5.8

B2B revenue 64.1 56.3

Costs\* and amendments 23.5 35.5

Booked in previous year

and travelled in year\*\* (20.9) (13.7)

Booked but not yet

travelled\*\* 20.0 8.6

B2B TTV 86.7 86.7

CCH adjusted

EBITDA

CCH adjusted EBITDA is based on

CCH operating profit/(loss) before

depreciation, amortisation and

the impact of exceptional items.

Amortisation of acquired intangibles are

linked to the historical acquisitions of

businesses. Exceptional items consists

of restructuring costs. Exceptional

items for 2022 consists of exceptional

cancellations as a result of Covid-19

and supplier disruption in 2022. These

costs/income are excluded by virtue

of their size and in order to reflect

management’s view of the performance

of the Segment and allow comparability

to prior years.

CCH adjusted

EBITDA (£’m) 2023 2022

CCH operating loss (2.6) (1.8)

Exceptional items 0.2 0.3

Share-based payment 0.1 –

Depreciation and

amortisation 0.3 0.3

Amortisation of acquired

intangibles 1.0 1.1

Adjusted CCH EBITDA (1.0) (0.1)

CCH adjusted

operating loss

CCH adjusted operating loss is

based on CCH operating loss before

amortisation of acquired intangibles,

share-based payments and exceptional

items Exceptional items consists of

restructuring costs. Exceptional items

for 2022 consists of exceptional

cancellations as a result of Covid-19

and supplier disruption in 2022. These

costs/income are excluded by virtue

of their size and in order to reflect

management’s view of the performance

of the Segment and allow comparability

to prior years.

CCH adjusted operating

loss (£’m) 2023 2022

CCH operating loss (2.6) (1.8)

Exceptional items 0.2 0.3

Share-based payments 0.1 –

Amortisation of acquired

intangibles 1.0 1.1

CCH adjusted

operating loss (1.3) (0.4)

CCH EBITDA

CCH EBITDA is based on CCH

operating profit before depreciation

and amortisation.

CCH EBITDA (£’m) 2023 2022

CCH operating loss (2.6) (1.8)

Depreciation and

amortisation 1.3 1.4

CCH EBITDA (1.3) (0.4)

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 201

![]()

#### Glossary of Alternative Performance Measures

#### (‘APMs’) continued

APM Definition Reconciliation to closest GAAP measure

CCH TTV

CCH TTV is a non-GAAP measure

representing the cumulative total

transaction value of sales booked

each month before cancellations

and adjustments.

\*  As a principal revenue is recognised on a

travelled basis.

CCH TTV (£’m) 2023 2022

Revenue 58.1 50.5

Amendments 1.5 10.2

Booked in previous year

and travelled in year\* (20.9) (13.7)

Bookings made but not

yet travelled\* 20.0 8.6

CCH TTV 58.7 55.6

CPH adjusted

EBITDA

CPH adjusted EBITDA is based on CPH

operating loss before depreciation,

amortisation and the impact of

exceptional items. Exceptional items

consists of exceptional cancellations

as result of Covid-19 and supplier

disruption in 2022. These costs/income

are excluded by virtue of their size and

in order to reflect management’s view

of the performance of the Segment and

allow comparability to prior years.

Adjusted CPH

EBITDA (£’m) 2023 2022

CPH operating loss 0.1 (0.7)

Depreciation and

amortisation – 0.2

Exceptional items – 0.4

Adjusted CPH EBITDA 0.1 (0.1)

CPH EBITDA

CPH EBITDA is based on CPH

operating profit before depreciation

and amortisation.

CPH EBITDA (£’m) 2023 2022

CPH operating

profit/(loss) 0.1 (0.7)

Depreciation and

amortisation – 0.2

CPH EBITDA 0.1 (0.5)

CPH adjusted

operating profit/

(loss)

CPH adjusted operating profit/(loss)

is based on CPH operating loss

before the impact of exceptional

items. Exceptional items consists of

exceptional cancellations as a result

of Covid-19 and supplier disruption

in 2022. These costs/income are

excluded by virtue of their size and in

order to reflect management’s view of

the performance of the Segment and

allow comparability to prior years.

CPH adjusted gross

profit (£’m) 2023 2022

CPH operating

profit/(loss) 0.1 (0.7)

Exceptional items – 0.4

CPH adjusted operating

profit/(loss) 0.1 (0.3)

CPH TTV

CPH TTV is a non-GAAP measure

representing the cumulative total

transaction value of sales booked

each month before cancellations

and adjustments.

\*  Costs relate to the gross costs for bookings

made on an agent basis.

CPH TTV (£’m) 2023 2022

Revenue 6.0 5.8

Costs\* and amendments 22.0 25.3

CPH TTV 28.0 31.1

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023202

![]()

FINANCIAL STATEMENTS

APM Definition Reconciliation to closest GAAP measure

Exceptional items

Exceptional items are certain

costs/income that derive from events

or transactions that fall outside of the

normal activities of the Group. For 2023,

this consists of restructuring, legal

and professional costs. For 2022, this

consists of exceptional cancellations

as a result of Covid-19 and supplier

disruption in 2022. These costs/income

are excluded by virtue of their size and

in order to reflect management’s view of

the performance of the Group and allow

comparability to prior years.

Exceptional items (£’m) 2023 2022

Exceptional cancellations –  1.3

Exceptional

operating costs 3.5 1.3

Exceptional items 3.5 2.6

Group TTV

Group TTV is a non-GAAP measure

representing the cumulative total

transaction value of sales booked

each month before cancellations

and adjustments.

\*  Costs relate to the gross costs for bookings

made on an agent basis.

\*\* Bookings where revenue has been recognised

on a travelled basis as a principal.

Group TTV (£’m) 2023

Restated

(note 10)

2022

Group revenue 170.2 143.4

Costs\* and amendments 901.1 711.1

Booked in previous year

and travelled in year\*\* (20.9) (13.7)

Booked but not yet

travelled\*\* 20.0 8.6

Group TTV 1,070.4 849.4

Group adjusted

revenue

Group adjusted revenue as an agent

is revenue adjusted for the impact of

fair value FX losses in 2023, for 2022,

gross profit is adjusted for Covid-19 and

supplier disruption offset by fair value

FX gains.

Group adjusted

revenue (£’m) 2023 2022

Group revenue 170.2 143.4

Exceptional cancellations – 1.0

Fair value FX losses/(gains) 0.8 (0.8)

Group adjusted revenue 171.0 143.6

Group adjusted

gross profit

Group adjusted gross profit is gross

profit adjusted for the impact of fair

value FX losses in 2023, for 2022,

gross profit is adjusted for Covid-19 and

supplier disruption offset by fair value

FX gains.

Group adjusted gross

profit (£’m) 2023

Restated

(note 10)

2022

Gross profit as an agent 106.4 89.1

Gross profit as a principal 7.6 5.8

Group gross profit 114.0 94.9

Exceptional cancellations – 1.3

Fair value FX loss/(gain) 0.8 (0.8)

Group adjusted

gross profit 114.8 95.4

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 203

![]()

#### Glossary of Alternative Performance Measures

#### (‘APMs’) continued

APM Definition Reconciliation to closest GAAP measure

Long haul TTV

Long haul TTV is a non-GAAP measure

representing the cumulative total

transaction value of sales booked

each month before cancellations

and adjustments.

\*  Costs relate to the gross costs for bookings

made on an agent basis.

\*\* Bookings where revenue has been recognised

on a travelled basis as a principal.

Long haul TTV (£’m) 2023 2022

Group revenue 170.2 143.4

Costs\* and amendments 901.1 711.1

Booked in previous year

and travelled in year\*\* (20.9) (13.7)

Booked but not yet

travelled\*\* 20.0 8.6

Short haul TTV (988.3) (795.9)

Long haul TTV 82.1 53.5

OTB adjusted

EBITDA

OTB adjusted EBITDA is based

on OTB operating loss before

depreciation, amortisation, impact of

exceptional items and the non-cash

cost of the share-based payment

schemes. Exceptional items consists

of restructuring and legal and

professional costs. Exceptional items

for 2022 consists of exceptional

cancellations as a result of Covid-19

and supplier disruption in 2022 and

legal and professional services. These

costs/income are excluded by virtue

of their size and in order to reflect

management’s view of the performance

of the Segment and allow comparability

to prior years by virtue of their size and

in order to reflect management’s view

of the performance of the Segment.

OTB adjusted

EBITDA (£’m) 2023 2022

OTB operating profit 12.8 5.2

Exceptional items 3.3 1.9

Fair value FX losses/(gains) 0.8 (0.8)

Share-based payments 1.1 4.7

Depreciation and

amortisation 9.9 6.7

Amortisation of acquired

intangibles 4.2 4.4

OTB adjusted EBITDA 32.1 22.1

OTB adjusted

revenue

OTB adjusted revenue is revenue

adjusted for the impact of fair value FX

losses in 2023, for 2022, gross profit

is adjusted for Covid-19 and supplier

disruption offset by fair value FX gains.

These costs/income are excluded by

virtue of their size and in order to reflect

management’s view of the performance

of the Segment and allow comparability

to prior years by virtue of their size and

in order to reflect management’s view

of the performance of the Segment.

OTB adjusted

revenue (£’m) 2023 2022

OTB revenue 106.1 87.1

Exceptional cancellations – 0.6

Fair value FX losses/gains 0.8  (0.8)

OTB adjusted revenue  106.9 86.9

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023204

![]()

FINANCIAL STATEMENTS

APM Definition Reconciliation to closest GAAP measure

OTB adjusted

operating profit

OTB adjusted operating profit is

based on OTB operating profit/(loss)

before the impact of exceptional items,

amortisation of acquired intangibles and

the non-cash cost of the share-based

payment schemes. Amortisation of

acquired intangibles are linked to the

historical acquisitions of businesses.

Share-based payments represents

the non-cash costs, which fluctuates

year on year. Exceptional items

consists of restructuring and legal

and professional costs. Exceptional

items for 2022 consists of exceptional

cancellations as a result of Covid-19

and supplier disruption in 2022 and

legal and professional services. These

costs/income are excluded by virtue

of their size and in order to reflect

management’s view of the performance

of the Segment and allow comparability

to prior years by virtue of their size and

in order to reflect management’s view

of the performance of the Segment.

OTB adjusted operating

profit (£’m) 2023

2022

OTB operating profit 12.8 5.2

Exceptional items 3.3 1.9

Fair value FX losses/gains 0.8 (0.8)

Share-based payments 1.1 4.7

Amortisation of acquired

intangibles 4.2 4.4

OTB adjusted

operating profit 22.2 15.4

OTB marketing as %

revenue

OTB revenue after marketing cost is

revenue after ‘OTB’ online and offline

marketing costs.

OTB revenue after

marketing cost (£’m) 2023 2022

OTB revenue 106.1  87.1

OTB online

marketing costs (26.0) (27.0)

OTB offline

marketing costs (14.6) (11.9)

OTB adjusted revenue

after marketing costs 65.4 48.2

OTB marketing as %

revenue 38% 45%

OTB EBITDA

OTB EBITDA is based on OTB operating

profit before depreciation and

amortisation.

OTB EBITDA (£’m) 2023 2022

OTB operating profit 12.8  5.2

Depreciation and

amortisation 14.1  11.1

OTB EBITDA 26.9  16.3

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 205

![]()

#### Glossary of Alternative Performance Measures

#### (‘APMs’) continued

APM Definition Reconciliation to closest GAAP measure

OTB adjusted

EBITDA as a

percentage of

adjusted revenue

OTB adjusted EBITDA as a percentage

of adjusted revenue is based on

the OTB adjusted EBITDA divided

by the revenue generated in the

OTB business before the impact of

exceptional cancellations. Exceptional

items consists of restructuring and legal

and professional costs. Exceptional

items for 2022 consists of exceptional

cancellations as a result of Covid-19

and supplier disruption in 2022. These

costs/income are excluded by virtue

of their size and in order to reflect

management’s view of the performance

of the Segment and allow comparability

to prior years by virtue of their size and

in order to reflect management’s view

of the performance of the Segment.

OTB adjusted EBITDA

as a percentage of

adjusted revenue 2023 2022

Revenue (£’m) 106.1  87.1

Exceptional

cancellations (£’m) – 0.6

Fair value FX losses/

gains (£’m) 0.8  (0.8)

OTB adjusted

revenue (£’m) 106.9  86.9

OTB adjusted EBITDA (£’m) 32.1 22.1

OTB adjusted EBITDA as

a percentage of adjusted

revenue 30% 25%

OTB TTV

OTB TTV is a non-GAAP measure

representing the cumulative total

transaction value of sales booked

each month before cancellations

and adjustments

\*  Costs relate to the gross costs for bookings

made on an agent basis.

OTB TTV (£’m) 2023 2022

OTB revenue 106.1 87.1

Costs\* and amendments 877.6  675.6

OTB TTV 983.7  762.7

Overheads %

revenue

Overheads as a percentage of

revenue is based on the OTB revenue

divided by the overheads for OTB.

OTB overheads is the administrative

expenses excluding the depreciation

and amortisation.

Overheads % revenue 2023 2022

OTB revenue (£'m) 106.1  86.9

Overheads (£'m) (32.3) (25.9)

Overheads % revenue 31% 30%

Overheads % TTV

Overheads as a percentage of TTV is

based on the OTB TTV divided by the

overheads for OTB. OTB overheads is

the administrative expenses excluding

marketing costs, depreciation and

amortisation.

Overheads % TTV 2023 2022

OTB TTV (£'m) 983.7  762.7

Overheads (£'m) (32.3) (25.9)

Overheads % TTV 3.3% 3.4%

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023206

![]()

FINANCIAL STATEMENTS

#### Shareholder information

#### Registered Office

5 Adair Street,

Manchester

M1 2NQ

United Kingdom

Tel: c/o FTI Consulting on 020 3727 1000

Web: www.onthebeachgroupplc.com (Corporate)

Web: www.onthebeach.co.uk (UK)

Web: www.sunshine.co.uk (UK)

Web: www.classic-collection.co.uk (UK)

Investor relations: corporate@onthebeach.co.uk

#### Cautionary statement

The purpose of this Annual Report is to provide information

to the members of the Company. The Company and its

Directors accept no liability to third parties in respect of this

Annual Report save as would arise under English law.

This Annual Report contains certain forward-looking

statements with respect to the financial condition, results,

operations and businesses of the Company. Forward-

looking statements are sometimes, but not always,

identified by their use of a date in the future or such words

as ‘anticipates’, ‘aims’, ‘due’, ‘will’, ‘could’, ‘may’, ‘should’,

‘expects’, ‘believes’, ‘intends’, ‘plans’, ‘targets’, ‘goal’ or

‘estimates’. These forward-looking statements involve risk

and uncertainty because they relate to events and depend

on circumstances that may or may not occur in the future.

There are a number of factors that could cause actual

results or developments to differ materially from those

expressed or implied by these forward-looking statements,

including factors outside the Company’s control. The

forward-looking statements reflect the knowledge and

information available at the date of preparation of this

Annual Report and will not be updated during the year.

Nothing in this Annual Report should be construed as a

profit forecast.

Company Secretary

Kirsteen Vickerstaff

5 Adair Street,

Manchester

M1 2NQ

United Kingdom

Corporate Brokers

Peel Hunt LLP

Moor House

120 London Wall

EC2Y 5ET

Numis Securities Limited

10 Paternoster Row

London

EC4M 7LT

Statutory Auditors

Ernst & Young LLP

2 St Peter’s Square

Manchester

M2 3DF

Registrar

Link Asset Services

Link Group

PXS 1

Central Square

29 Wellington Street

Leeds

LS1 4DL

Corporate solicitors

Addleshaw Goddard LLP

One Peter’s Square

Manchester

M2 3DE

Corporate PR advisers

FTI Consulting

200 Aldersgate

Aldersgate Street

London

EC1A 4HD

ANNUAL REPORT & ACCOUNTS 2023ON THE BEACH GROUP PLC 207

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023208

![]()

The production of this report supports the work of the Woodland Trust,

the UK’s leading woodland conservation charity. Each tree planted will

grow into a vital carbon store, helping to reduce environmental impact as

well as creating natural havens for wildlife and people.

![]()

ON THE BEACH GROUP PLCANNUAL REPORT & ACCOUNTS 2023

#### On the Beach Group

plc is a fast-growing,

#### leading online retailer

#### of beach holidays.

On the Beach Group plc

Aeroworks, 5 Adair St, Manchester M1 2NQ

www.onthebeachgroupplc.com (Group)

www.onthebeach.co.uk / www.sunshine.co.uk /

www.classic-collection.co.uk / www.classic-package.co.uk (UK)