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Annual Report
2025
01
Overview
01
Introduction
02
We are Entain
04
Our leading brands
06
Investment proposition
08
Strategic report
09
Chair’s introduction
10
Chief Executive Officer’s Review
19
The industry in which we operate
22
Business model
26
Our strategic framework
28
Determination at Play
38
Regulatory update
41
Sustainability at Entain
70
TCFD statement
76
Engaging with stakeholders
80
Chief Financial Officer’s Review
92
Enterprise risk management
94
Principal risks
102
Viability statement
103
Governance
104
Chair’s Governance Overview
105
Board of Directors
111
Reporting against the
UK Corporate Governance Code
120
People & Governance
CommitteeReport
123
Audit & Risk Committee Report
130
Sustainability & Compliance
Committee Report
134
Directors’ Remuneration Report
163
Directors’ Report
167
Financial statements
168
Independent Auditor’s Report
183
Consolidated income statement
184
Consolidated statement of
comprehensive income
185
Consolidated balance sheet
186
Consolidated statement of
changes in equity
187
Consolidated statement
of cash flows
188
Notes to the consolidated
financial statements
243
Company income statement
244
Company balance sheet
245
Company statement
of changes in equity
246
Notes to the Company
financial statements
253
Glossary
254
Shareholder information
255
Company information
Visit our online
summary report:
www.entaingroup.com
Determination at Play represents our relentless drive
to deliver for all of our stakeholders.
It underpins how our iconic brands provide safe,
exciting sports betting and gaming experiences
across more than 30 regulated markets.
It means ensuring our resources are focused where
they create the greatest impact prioritising the
most attractive markets, content and platforms
to deliver long-term value for players, colleagues,
investors and the communities in which we operate.
Determination at Play is our mindset to win. It drives
us to elevate our ambitions, scale new heights and
redefine what being a Tier 1, responsible global
gaming company is.
Group Revenue
£5.3bn
2024: £5.1bn
+3%
Loss before Tax
£557m
2024: £357m
Online Net
GamingRevenue
1
£3.9bn
2024: £3.7bn
+5%
Loss after tax
£681m
2024: £461m
BetMGM Net
Revenue
2
$2.8bn
2024: $2.1bn
+33%
Adjusted Net Debt
£3.6bn
3.1x
2024: £3.3bn
(3.1x)
Group Underlying
EBITDA
3
£1,160m
2024: £1,089m
+7%
Adjusted Diluted EPS
4
61.8p
2024: 29.9p
Profit after Tax
beforeSeparately
DisclosedItems
£356m
2024: £380m
Diluted EPS
(104.3p)
2024: (70.8p)
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Entain plc Annual Report 2025 1
1. Net Gaming Revenue (“NGR”) is defined as Net Revenue before charging for VAT and Sales Taxes. A full reconciliation of this non-GAAP measure is provided within the Income Statement
2. Represents Net Revenue from 100% of BetMGM.
3. Underlying EBITDA is earnings before interest, tax, depreciation and amortisation, share based payments, share of JV income and separately disclosed items.
4. Adjusted diluted EPS excludes separately disclosed items and foreign exchange volatility arising on financial instrument.
Entain is the most diversified leader of scale in our sector. We operate in a global
industry which enjoys attractive dynamics and structural market growth.
4 Global, leading sports betting and gaming group generating 6bn
1
in Net Gaming Revenue (“NGR”)
4 Diversified, sustainable and high quality growth profile
1. Includes the Group’s 50% share of BetMGM NGR
4 Global presence with over 35 brands in more than 30 markets across
Europe, the Americas, Asia-Pacific and Africa
4 100% of revenue from regulated and regulating markets with
adedicated sustainability charter
The opportunity
Global
growth
market
Attractive global
industry dynamics
underpin ongoing
market expansion
Evolving customer
needs driving
existing and new
market growth
Leadership positions
in the most attractive markets including
US, UK, Italy, Australia,
CEE and Brazil
Profitable growth
Consistent track record of
underlying EBITDA growth
Entain:
Differentiated
global
business
High quality revenue
Sustainable revenue from
recreational base in regulated markets
Largest RMG platform
Powering our brands globally
Leading sustainability and uptime
Diversified portfolio
Global presence in more than
30markets offers options for organic
investment
End-to-end product suite
Leading gaming platform
40k betting events offered per week
With more than 35 iconic brands, each tailored to the
expectationsoflocal customers, local markets and local regulators.
We have a presence in over 30 geographies, and hold podium positions
intheworld’s largest regulated markets.
What sets us apart is how these strong foundations combine
withourtechnology and operational expertise to ensure we are
delivering for our customers. Our diverse portfolio provides both
resilience and the ability to turn insight into action: sharper data,
smarteranalytics and meaningful economies of scale. It enables us
toshare, learn and improve across brands and markets, continually
raising the bar across our portfolio. It powers the momentum
andcapabilities to keep investing in and enhancing our platforms,
product, offering and experiences on an continuous basis.
It’s a model built on focus, discipline and a drive to keep moving
forward—our Determination at Play, underpins everything we do.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
We are Entain
2 Entain plc Annual Report 2025
Our divisions
2025 NGR
1
split (Including US)
UK & Ireland 34% £2,185m
International 41% £2,643m
CEE 8% £522m
Corporate
BetMGM
2
17% £1,065m
Internal
revenue
(excluded due
to negative)
25m)
2025 Underlying EBITDA split (Including US)
UK & Ireland 39% £532m
International 41% £565m
CEE 14% £184m
Corporate (excluded due
to negative)
120m)
BetMGM
2
6% £84m
Group NGR
1
BetMGM Net Revenue
2
Online NGR
1
Group Underlying EBITDA
3
BetMGM EBITDA
£5.3bn
£1.1bn
£3.9bn
£1,160m
£83.5m
2024: £5.2bn +3%
2024: £0.8bn +30%
2024: £3.7bn +5%
2024: £1,089m +7%
2024: £(94.4)m +188%
How We Operate Responsibly
Sustainable operations
Operating responsibly is central to how we run our business. Our sustainability
approach is built around four pillars that guide our decisions, shape our culture
and help us create long-term value for our players, our people and our
communities:
4 Be an in-market leader in player protection: Player safety is a
fundamental part of who we are. We continue to lead across our markets
by setting high standards, investing in technology that identifies risk early
and giving customers the tools they need to stay in control.
4 Provide a secure and trusted platform: Trust is earned through integrity
and consistency. We operate only in regulated or regulating markets, hold
ourselves to the highest ethical standards, and continually strengthen our
data protection and cybersecurity capabilities to keep our players and
partners safe.
4 Create the environment for everyone to do their best work: We want
every colleague to feel included, supported and able to thrive. By
attracting talent from a wide range of backgrounds and creating a
workplace where people can bring their true selves to work, we unlock
better ideas and better performance.
4 Positively impact our communities: We recognise our part in limiting
global warming and have set targets to reduce our Scope 1 and 2
emissions by 90% by 2035. We are also working to create a positive
impact on our communities through initiatives such as our programme to
invest in grassroots sport. Read more about our sustainability strategy
and commitments in 2025 on pages 41 to 69.
Customers
We want every customer to enjoy the best possible experience when they
choose to bet or play with us. That means putting them at the centre of every
decision we make.
We aim to deliver entertainment that’s exciting, safe and trusted; combining
market-leading player protection with products and services that keep raising
the bar.
Listening to our customers, understanding what they value and responding
quickly is core to how we operate. Our technology platforms helps us innovate
at pace, introduce new products and tailor experiences to individual
preferences. By pairing personalisation with strong local insight, we create
journeys that feel relevant, intuitive and enjoyable for each customer.
Our values
Our values shape how we work, how we treat each other and how we show
up for our customers. They’re the foundation of a culture designed to help our
talented people do their best work; a culture that turns ambition into real
progress and great ideas into great experiences.
Together, they guide us to stay focused, keep improving and build a business
we’re proud of.
Do What’s Right
We put our customers first and lead the way in protecting
our players. Doing the right thing also means creating a
workplace where everyone can be themselves and act with
integrity. When something doesn’t feel right, we speak up.
It’s how we stay honest, accountable and trusted.
Keep it Simple
We make things easy for customers and for each other. That
means clear goals, clear accountability and removing
complexity wherever it slows us down. When we keep things
simple, we perform better, move faster and stay focused on
what matters.
Go Beyond
We stay curious and open to new ideas. We learn from what
works and what doesn’t, and we use those insights to push
forward. We surround ourselves with great people and put in
the effort needed to turn plans into reality. Progress comes
from embracing change — and we’re here for it.
Win Together
We share a vision for Entain and know we’re stronger when
we work as one team. We collaborate, break down barriers
and treat each other with respect. We celebrate success —
big or small because when our teammates win, we all
moveforward.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
We are Entain
Entain plc Annual Report 2025 3
1. Net Gaming Revenue (“NGR”) is defined as Net Revenue before charging for VAT and Sales Taxes. A full reconciliation of this non-GAAP measure is provided within the Income Statement
2. Entain’s 50% share of the $2.8bn BetMGM Net Revenue. Non-GAAP measures including the Group’s 50% share of BetMGM NGR and underlying EBITDA are shown to facilitate the
understanding of the Group’s performance in comparison to its peers. A reconciliation of these non-GAAP measures is shown in Financial Results and the use of non-GAAP measures
3. Underlying EBITDA is earnings before interest, tax, depreciation and amortisation, share-based payments and share of JV income and separately disclosed items
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Our leading brands
4 Entain plc Annual Report 2025
We have a unique portfolio of more
than35 iconic brands, tailored to their
local markets.
In each market, we typically operate
alead brand, accompanied by
supplementary or sister brands. This
provides us flexibility in our positions to
adapt and tailor our offering to engage
different customer segments who enjoy
a breadth of experiences.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Our leading brands
Entain plc Annual Report 2025 5
Our investment case is built on a powerful combination of structural market
growth, a diversified scaled business model with significant operational leverage
and a clear strategy to deliver sustainable, long-term growth.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Investment proposition
6 Entain plc Annual Report 2025
Attractive
global dynamics
Read more: pages 19-21
Globally scaled business
operating in attractive markets
within a growth industry
Shift from retail to online accelerating
revenue growth and enabling
scalable, digital-first approach
97% of Online NGR comes
from markets where NGR
is forecast to grow at
least mid-single digit
(CAGR 2024-28)
1
Diversified
scale
Read more: pages 24-25
-
-
-
-
-
Diversified across geography,
product and customer
High quality portfolio of
35+ iconic brands
87% of NGR from markets in
which we hold a podium position
98% of NGR comes from
locally regulated markets
Significant benefits
of leveraging our
global scale
1. Regulus Partners
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Investment proposition
Entain plc Annual Report 2025 7
Clear strategic
execution
Read more: pages 26-27
-
-
-
-
Operational expertise and
commercial excellence to drive
continuous improvement in
delivery of engaging experiences
Product enhancement and
localisation driving player
acquisition and retention
A leading approach to
player protection
Disciplined
allocation
of capital
Deliver improving
financial returns
Read more: pages 80-91
-
-
-
-
Disciplined, returns focused
revenue generation, targeting
growth ahead of the markets
where we operate
Operational leverage supports
long term margin expansion and
improving cash generation
Strong balance sheet
Progressive
dividend policy
As we look to 2026, we do so
with optimism. We have the right
strategy, the right leadership
and the right people.
4Pierre Bouchut, Non-Executive Chair
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Chair’s introduction
8 Entain plc Annual Report 2025
Over the past 12 months, I have seen first-hand how
our people, our leadership and our strategy have
united to deliver continued operational execution and
a year of improved performance and strategic
progress. At every level of the organisation, I have
observed what we call Determination at Play our
mindset that underpins our performance and
ourresilience.
Our 2025 results reflect a business on an upward
trajectory, with both NGR
1
and Underlying EBITDA
2
improving, continuing the momentum that we built in
2024. We were pleased to see encouraging growth
across our global and diverse portfolio of markets.
This progress is the direct result of a clear strategy,
disciplined execution and the extraordinary talent and
dedication of our teams. Our transformation efforts,
operational improvements and technology
investments are all contributing to a stronger, fitter
and more agile organisation.
Leadership Strength
A critical part of this success has been the leadership
of Stella David, who accepted the Board’s invitation to
make her Interim CEO position permanent in April.
Stella has brought energy, focus and reinvigorated the
entrepreneurial spirit across the Group. She has
helped to shape not just a strategic blueprint for
success, but just as importantly, foster a culture in
which colleagues feel empowered, ambitious and
accountable. The Board and I have complete
confidence in Stella and her leadership team, as they
accelerate the delivery of the next phase of
ourstrategy.
In December, we announced that our CFO and
Deputy CEO, Rob Wood, would step down following
the delivery of our 2025 full-year results. The Board
and I would like to record our sincere thanks to Rob for
his significant contribution to the business. He will be
succeeded as CFO by Michael Snape, which further
builds long-term bench strength and
leadershipcapabilities.
We have also continued to enhance the oversight and
collaborative dynamics of our Board. During 2025,
Michael Goldberg and Edmond Mesrobian joined the
Entain Board, bringing valuable expertise and
experience to enhance the Board’s existing skill set
and diverse capabilities, supporting constructive
challenge and forward-looking decision-making in
pursuit of our long-term strategy.
Financial performance
The improvement in our performance in 2025
illustrates how the ongoing successful execution
against the Group’s strategic priorities is delivering for
all our stakeholders.
Total Group NGR
3
including our 50% share of
BetMGM
3
up +7% reported and +8%cc
4
. Excluding
BetMGM, Group NGR
1
was up +3% and +4%cc
4
, with
Group’s Online operations delivering year-on-year
growth in NGR
1
of +6%cc
4
with Retail broadly stable
(1%)cc
4
. Our strong performance and operational
execution enabled us to deliver Group Underlying
EBITDA
2
of £1,160m, ahead of market expectations,
and when including our 50% share of BetMGM
3
, total
Group Underlying EBITDA
2
of £1,244m.
BetMGM
In the US, BetMGM, our 50/50 joint venture with MGM
Resorts, has firmly demonstrated it has sharply turned
the corner into its next phase of growth, delivering
sustainable profitability and returning cash to its
parents. Throughout the year, alongside BetMGM’s
execution of its refined strategy, Entain has continued
to strengthen BetMGM’s offering and customer
experience, with our enhanced Online Sports product,
best-in-class iGaming content, and faster, smoother
betting experience. Both iGaming and Sports Betting
are benefiting from BetMGM’s unique omnichannel
advantage, with deep collaboration with MGM
Resorts unlocking key differentiators such as live
digital activations across MGM properties and an
immersive live dealer studio. Our seamless
omnichannel engagement, including our digital wallet,
supported strong growth in active customers as well
as a two-fold increase in the number of Nevada first-
time depositors continuing to play after returning to
their home state.
During the year, the Board spent several days in New
Jersey, visiting BetMGM’s offices to reinforce the
strategic importance of the joint venture to Entain. We
conducted a deep-dive review of the business, spent
time with CEO, Adam Greenblatt and his senior
management team, and held a town hall
withcolleagues.
We are confident in BetMGM’s outlook and believe
that emerging developments, such as prediction
markets, will not materially affect BetMGM’s future
growth opportunities. The US remains the world’s
largest sports betting and gaming market, with strong
underlying growth continuing to create opportunities
which BetMGM is well positioned to benefit from.
UK Gambling Tax
In November 2025, the UK Autumn Budget introduced
substantial increases in gambling taxes, which will
notably increase pressure on licensed operators in our
sector and almost inevitably accelerate the growth of
illicit operators in the illegal gambling market. This
outcome benefits no one. We strongly urge the
government and all stakeholders to work
constructively with the industry to use all available
powers to minimise the increased risk posed by the
illegal gambling market and its associated costs,
including the potential for reduced tax revenues and
increased problem gambling due to the absence of
player protections with unregulated operations.
Despite these developments in our largest market, we
remain confident in Entain’s ability to not only
navigate the challenge successfully but also approach
this as a strategic opportunity. Our globally scaled and
diversified portfolio with strong operational
capabilities provides the resilience and flexibility to
continue to consistently perform and deliver
sustainable growth.
Indeed, sustainability remains central to our strategy.
Through our Sustainability Charter, we continue to
lead on player protection, ensure a secure and trusted
platform, create an inclusive workplace and make a
positive contribution to the communities in which we
operate. This is core to who we are and to how
wegrow.
One outstanding global team
During the year, I had the privilege of visiting several
of our major operational centres, including India,
Portugal and Italy, and was immensely impressed by
the calibre and technical expertise of our colleagues.
Their work continues to reinforce the strengthened
foundations of our global platform and fuel innovation
across products, markets and customer experiences.
Their commitment truly embodies Determination at
Play and underpins both our operational excellence
and our future potential.
I want to recognise our global team of 28,000
colleagues whose professionalism, dedication and
focus on our customers have powered the Group’s
performance and shaped our culture. Entain’s
progress is a testament to their talent and passion,
and I hope to make more visits to meet our locally
based teams. On behalf of the Board, I extend my
sincere thanks for everything they have achieved
thisyear.
Looking ahead
As we look to 2026, we do so with optimism. We
have the right strategy which has evolved to reflect
the progress we have already achieved on our
transformation journey. We also have the right
leadership and the right people who, above all, have
the determination, resilience and ambition to continue
delivering sustainable growth for all our stakeholders.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Chair’s introduction
Entain plc Annual Report 2025 9
I am delighted to deliver my 2025 Chair statement at
a time of reignited vigour and renewed confidence
across the Group.
1. Net Gaming Revenue (“NGR”) is defined as Net Revenue before charging for VAT and Sales Taxes. A full reconciliation of this non-GAAP measure is provided within the Income
Statement
2. Underlying EBITDA is earnings before interest, tax, depreciation and amortisation, share-based payments and share of JV income and separately disclosed items
3. Non-GAAP measures including the Group’s 50% share of BetMGM NGR and underlying EBITDA are shown to facilitate the understanding of the Group’s performance in comparison to
its peers. A reconciliation of these non-GAAP measures is shown in Financial Results and the use of non-GAAP measures
4. Growth on a constant currency basis is calculated by translating both current and prior year performance at the 2025 exchange rates
The scale and
diversity of
Entains portfolio
ensures the
sustainability
and quality of our
earnings growth
4Stella David, CEO
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Chief Executive Officer’s Review
10 Entain plc Annual Report 2025
The Group has an enviable portfolio of podium
positions and iconic brands, diversified across
product, channel and geography, operating in
attractive growth markets with a stable
regulatory outlook.
Since becoming Entain in 2020, the Group has
undergone a significant transformation into a
stronger, more sustainable business of global
scale. Our diversified and increasingly agile
business, with leadership positions in attractive
growth markets, underpins the sustainability
and quality of our earnings; approximately 98%
of the Group’s revenue is from markets that are
growing, and over 87% of revenues come from
markets where Entain has a top-three position.
Having been appointed as CEO in April 2025
following a total of 11 months as Interim CEO, I
have had the privilege of leading the Group
through the operational phase of its
improvement journey. The Group’s foundations
are secure and have supported the business’
return to growth and strong underlying 2025
performance. I have also taken the opportunity
to more closely align our Executive Committee
with the Group’s globally diversified portfolio,
strengthening the capabilities and commercial
expertise of Entain’s leadership team. Entain is
sharper, fitter and faster than ever before, and
is well positioned to embrace the many
opportunities ahead.
Technology sits at the heart of Entain, our
global operations and the journey for our
customers. We are focused on providing
customers entertaining experiences with
engaging products and content, underpinned
by leading, in-market, player protection. The re-
configuration of Entain’s central platform has
been fundamental in strengthening our product
offering and UX with multiple end-to-end
improvements. It is enabling greater agility,
greater velocity of delivery and greater
innovation, as well as unlocking significant
opportunities for efficiencies and growth in the
future. Our platform-first modular API
architecture will enable Entain’s proprietary
regional platforms to benefit from the “best of
both”, by leveraging modules of our globally
scaled tech stack alongside dedicated local
squads of expertise and capabilities. This
flexible approach embraces innovation and
provides strategic optionality for Entain’s
futureopportunities.
Regulation is a cornerstone of our industry; a
well-enforced, strong regulatory framework is
fundamental to having a balanced and
effective regime for all counterparts, operators,
regulators, governments, and most importantly,
players. Appropriate taxation is a critical part of
this balance as well as addressing the threat
posed by unlicensed black market operators,
who pay no tax and offer no protections
forplayers.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Chief Executive
Officer’sReview
Entain plc Annual Report 2025 11
Entain is a leading global sports betting and gaming
group, operating in an industry that has attractive
structural growth dynamics. We are proud to be the
most diversified leader of scale in our sector,
operating only in regulated or regulating markets.
2025 was an important year for
Entain. The Groups performance
improved as the year progressed
and clearly illustrates the
transformation of the underlying
business. We ended 2025
aheadof our guidance, which
wehad upgraded twice during
the year, reflecting the business
momentum and
tradingperformance.
In November 2025, the UK Government took
the extremely disappointing decision to
dramatically increase taxes levied on online
gambling revenues. Not only will this likely
generate lower tax revenues, it will damage our
industry, stifle growth and open the door to
those unlicensed operators. As such, 2025
included an impairment charge against our
UKbusiness related to these UK gambling
taxincreases.
As a globally scaled business, Entain is
amongst the handful of Tier 1 operators able to
digest such a dramatic increase in taxes,
particularly versus smaller peers. Although it is
too soon to determine the impact on the
underlying UK market and its future growth,
Entain believes that over time this near-term
challenge will be a significant strategic
opportunity for the Group as the market
dynamics adjust to the higher tax regime.
To seize this opportunity whilst also digesting
the incremental tax burden, Entain has to be
fighting fit. We must accelerate our pace to win
during this next phase of our transformation. By
enabling greater agility and unlocking further
efficiencies across the Group, we are confident
in our pathway to offsetting over 50% of the
impact from increased UK gambling taxes,
through Group-wide optimisation initiatives.
The combination of many individual initiatives
will drive powerful improvements to our
growth, operational execution, margins and
cash generation.
As we look forward to 2026 and beyond, I am
excited by the many and varied opportunities
that Entain has ahead of it; opportunities to
continue improving at pace, to learn, and to
win. I am immensely proud to lead this fantastic
business which I firmly believe has what it
takes to be the best in the industry. We are
continuing to work hard to realise Entain’s full
potential; winning together, the right way, and
delivering value for all our shareholders.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Chief Executive
Officer’sReview
12 Entain plc Annual Report 2025
2025 performance
2025 has been an important year for Entain,
with strong performances across the Group
evidencing the powerful underlying growth that
we have re-ignited in our business.
Building on 2024 as a year of transformation
for the Group, during 2025, Entains Online
business returned to delivering NGR
2
growth at
least in line with the underlying market. This
momentum has driven seven consecutive
quarters of positive year-on-year Online
growth with Entain and BetMGM also both
delivering strong year-on-year organic
Underlying EBITDA
3
growth.
Total Group NGR
2
including our 50% share of
BetMGM
4
was up +7%,
+8%cc
6
.
Excluding
BetMGM, Group NGR
2
was up 3% and
+4%cc
6
,
whilst BetMGM grew Net Revenue by
+33%cc
6
compared to the prior year.
Entain’s Online operations delivered year-on-
year NGR
2
growth of +6%cc
6
and Retail
delivered stable NGR at -1%cc
6
year-on-year,
despite lapping prior year comparators which
strengthened in line with our progress through
2024. The breadth of Entains portfolio of
podium positions, by geography, channel and
product, provides resilience and sustainability
of earnings, with strong performances across
many markets enabling us to digest challenges
whilst still delivering growth.
Importantly, Entain’s diverse and high-quality
growth translated into an increase in
underlying profitability. The Total Group
including our 50% share of BetMGM
4
delivered
Underlying EBITDA
3
of £1,244m, up +28%cc
6
YoY, with Group Underlying EBITDA
3
of
£1,160m, up +8%cc
6
and BetMGM EBITDA
of$220m.
I am delighted that both Entain and BetMGM
reported 2025 earnings ahead of their
respective guidance ranges, with had been
upgraded through the year reflecting our strong
progress, improving execution and confidence
in the outlook.
During 2025, the Group continued to make
significant progress on its journey of
transformation. Reflecting on our operational
and commercial achievements, Entain’s
strategic priorities have also evolved. Having
reignited our powerful growth engine, our
increased bandwidth enables the Group to
expand its capacity for driving growth,
expanding margins and delivering strong and
sustainable cash generation.
FY2025 Online Net Gaming Revenue
2
YoY
Results
5
CC
6
Group Online inc. 50% BetMGM
4
9% 11%
Online exc. 50% BetMGM
5% 6%
UK&I
15% 15%
International
-% 2%
Australia (11%) (6%)
Italy 6% 5%
Brazil (7%) (1%)
New Zealand 10% 19%
Georgia 10% 14%
Spain 37% 35%
Other (3%) (2%)
Entain CEE 8% 6%
Croatia 10% 9%
Poland 5% 3%
FY2025 Retail Net Gaming Revenue
2
YoY
Results
5
CC
6
Group Retail inc. 50% BetMGM
4
(1%) (1%)
Retail exc. 50% BetMGM
(1%) (1%)
UK&I
(2%) (2%)
UK&I LFL
7
(1%) -%
International
3% 3%
Italy 8% 7%
New Zealand (6%) 1%
Belgium (8%) (9%)
Entain CEE
1% -%
Croatia (4%) (5%)
Poland 7% 4%
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Chief Executive
Officer’sReview
Entain plc Annual Report 2025 13
For Entain to be a true Tier 1 operator in the
global sports betting and gaming industry and
deliver value to all our stakeholders, we must
be bold in our ambitions and behaviours.
Entain’s growing strength and confidence
empowers us to elevate our performance
andaccelerate the delivery of Entain’s
strategicpriorities:
Organic growth accelerating
performance to outperform
underlying market growth across
our diverse portfolio
Margin expansion supporting a
flexible, agile and effective
operating model, driving greater
capital returns and closing the
efficiency gap to our sector’s best-
in-class
Cash generation this shared
priority across the Group ensures
every part of Entain focuses on
generating sustainable value with
disciplined investment and capital
allocation
Organic revenue growth
The cornerstone of our business’ sustainable and
resilient underlying growth is our ability to acquire
and retain players by offering entertaining
products and engaging experiences. Our
customers are central to our mindset, and
through 2025 we accelerated the pace of our
initiatives, delivering multiple improvements to
our offering driven by our strengthened
technology and product capabilities. Coupled
with our enhanced offering, we refocused our
customer acquisition approach with greater
emphasis on performance marketing, to drive
growth in markets where there are the greatest
strategic or commercial returns.
Our stronger, fitter and faster business has
enabled Entain’s executional focus to expand
outside its previous “must winmarkets.
Ourincreased bandwidth and enhanced
capabilities continue also to drive meaningful
growth in other regions across the Group’s
portfolio. Entain’s Online business has
returnedto consistently delivering growth at
least in line with our markets, and our
strengthened operations and high quality
diverse portfolio secure Entain’s position to
digest challenges whilst also capturing future
growth opportunities.
UK & Ireland
The UK&I is Entain’s largest market, and its
growth is crucial to the Group’s overall
performance. 2025 has been a strong year for
our UK&I business, consistently performing
ahead of expectations and reporting NGR
2
growth of +6%cc
6
year-on-year. Online growth
of +15%cc
6
was a notable highlight as the
business demonstrated continuing strong
underlying momentum despite lapping tougher
comparators in the second half from 2024’s
strengthening performance. This impressive
year-on-year performance sees us regaining
market share. In Online, both sports and
gaming delivered strong double-digit NGR
2
growth, with growth in player values and
engagement reflecting our improving player
experience. Gaming grew +18%cc
6
as players
enjoyed our leading gaming offering and
content, whilst our enhancements to
Sportsbook product and UX, supported Sports
NGR
2
growth of +7%cc
6
.
The UK&I is an omnichannel market, with
Entain benefiting from iconic brands and strong
retail footprint. Our UK&I Retail business
performed well, outperforming the underlying
market with NGR
2
flat cc
6
on a like-for-like
7
basis, supported by our digital in-shop
environments including Group BetStation
sports terminals and market leading next-
generation Kascada gaming cabinets.
In November 2025, the UK Government
announced its decision to dramatically increase
taxes levied on Online gambling revenues.
With implementation from 1st April 2026, UK
market operators will face a significant
incremental tax burden. We will closely monitor
shifting behaviours to determine the impact of
this higher tax regime. Importantly, given the
heritage and strengthening position of our UK
business, Entain views this near-term
challenge as a significant strategic opportunity
for the Group.
International
Australia is the largest Online market in our
International division. Its performance during
2025 reflects the ongoing softness in the
underlying market as well as highly customer-
friendly results at the tent-pole sports events
through 2025. Whilst NGR
2
was -6%cc
6
lower
vs. 2024, year-on-year growth improved
through the year with new local management’s
reinvigorated approach delivering market share
gains through its disciplined focus on returns
and product innovation. Importantly, volumes
8
were broadly flat year-on-year (on constant
currency
6
basis), reflecting the improving
engagement and quality of our player base as
Ladbrokes and Neds continue to differentiate
themselves in this product-led market. Entain
Australia’s partnership with TAB NZ continues
to build momentum as more New Zealand
customers enjoy our enhanced sports betting
experience across both TAB NZ and betcha
brands. Notably, in June, the New Zealand
Government introduced legislation which
restricts offshore unlicensed operators offering
racing and sports betting to New Zealand
customers. In H2, our New Zealand business
saw NGR
2
growth jump to +17%cc
6
with
betcha, our complementary online-only sister
brand, particularly resonating with returning
onshore customers. We are excited about this
growing market opportunity and look forward
to online casino regulation in the future as
theregulatory bill continues to make
positiveprogress.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Chief Executive
Officer’sReview
14 Entain plc Annual Report 2025
Brazil is expected to be the fastest growing
regulated market outside of the US. Following
its launch of the licensed sports betting and
gaming regime on 1 January 2025, the
operating landscape and regulated
channelisation is still adjusting to the new
framework. This long-term attractive market
continues to be intensely competitive and
highly promotional. Entain’s business in Brazil
performed well through 2025, with a successful
day one licensed launch and strong player
engagement across both sports and gaming.
FY2025 Online NGR
2
was broadly flat cc
6
year-
on-year, reflecting strong prior year
comparators and notable year-on-year swings
in Q4 sports results. Growth in sports wagers
and an increase in volumes
8
of 13%cc
6
is
encouraging and testament to the focused
execution by our local management supported
by the Group’s proprietary technology and
product offering. Our disciplined approach to
player acquisition and promotional generosity
sees Entain delivering profitable growth, with
positive Underlying EBITDA
3
despite absorbing
£54m of new taxes introduced alongside
regulation. Our localised offering benefited
fromSportingbet’s brand reinvigoration, whilst
the partnership with Palmeiras football club is
driving good player engagement and sees
uswell positioned for long-term success in
themarket.
In Italy, our business operates in a competitive
and recently consolidated market, with
omnichannel operators continuing to
outperform online only operators as brand
recognition and physical points-of-sale remain
the key drivers of online customer acquisition
and engagement. During 2025, Entain broadly
retained market share with NGR
2
growth of
+6%cc
6
, (Online +5%cc
6
, Retail. +7%cc
6
),
despite tough year-on-year sports margin
comparators in Q4. The Italian market
underlying growth remains strong and, as we
look to 2026, Entains multi-brand business and
improving customer offering is well placed to
benefit from the renewed online licensing
regime implemented in November 2025.
Entain CEE
Our Entain CEE business continues to perform
well. NGR
2
grew +5%cc
6
YoY with +6%cc
6
in
Online and Retail flat cc
6
. Whilst this attractive
growth region remains competitive, our
SuperSport and STS brands maintained their
#1 market positions.
In Croatia, SuperSport delivered another year of
strong performance. NGR
2
grew +7%cc
6
YoY
(Online +9%cc
6
, Retail -5%cc
6
) reflecting our
strong brand and engaging product, with
particularly pleasing performance in gaming
(+15%cc
6
) offsetting customer friendly sports
results. In Poland, STS performed well, with
NGR
2
growth of +3%cc
6
whilst the market’s
heightened competitive intensity continues.
STS’s disciplined approach is delivering
profitable growth in this sports only market,
which is experiencing inflated customer
incentives ahead of Poland’s potential
liberalisation of iGaming in the medium term.
BetMGM
BetMGM’s excellent performance during 2025
is a significant achievement for BetMGM itself,
as well as being a key milestone on Entain’s
journey of transformation. BetMGM’s end-to-
end offering is built in partnership with Entain
and MGM Resorts and is powered by Entain’s
technology and product capabilities. 2025 was
a record year for BetMGM. Its successful
strategic execution has seen the business
inflect into delivering strong, sustainable and
profitable growth, as well as firmly reinforcing
its podium position in the world’s largest sports
betting and gaming market.
Building on momentum created during 2024,
BetMGM’s better than expected performance
throughout 2025 evidence the business
underlying strength and supported repeated
FY25 guidance upgrades during the year. After
H1 net revenue growth of +35%cc
6
, its strong
performance continued through H2, with its
record week, month and quarter all achieved in
Q4. 2025 net revenue of $2,796m was up
33%cc
6
vs. last year with $220m of EBITDA, up
an impressive $464m YoY..
Central to BetMGM’s strengthened business
was the successful refinement of its player
engagement strategy towards “premium
mass” customers. This was supported by our
leading iGaming offering, key product
improvements particularly for online sports, as
well as enhanced UX driving growth in player
acquisition, engagement and retention.
BetMGM’s omnichannel offering is also a key
differentiator, providing a powerful strategic
advantage, engaging an ever-refreshing flow
of potential new players, during their Nevada
stay and also when they return to their
homestate.
During 2025, BetMGM’s iGaming business
continued to grow strongly and deliver
attractive returns, with net revenues up
+24%cc
6
and contribution
9
of over $500m,
despite no new state launches.
Our upgraded Online Sports product saw net
revenue growth of an impressive +63%cc
6
with
the improved app offering our smoothest and
most intuitive experience to date. BetMGM was
also pleased to launch on day one in Missouri in
December, bringing its Online Sports footprint
to 30 legalised states.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Chief Executive
Officer’sReview
Entain plc Annual Report 2025 15
The BetMGM business is as healthy as it
has ever been and we are excited about
itsfuture opportunities.
The combination of continued strong revenue
momentum, marketing efficiencies, attractive
player metrics and the maturing existing player
cohorts, see BetMGM now generating material
EBITDA. In 2025, BetMGM achieved $607m
contribution
9
, with EBITDA of $220m
exceeding expectations, enabling the business
to distribute a total of $270m of cash to joint
venture parents Entain and MGM Resorts.
Without the distraction of launching and
competing in the highly competitive and
unregulated Prediction Markets space,
BetMGM has its own clear roadmap for
growth. We look forward to the Canadian
province of Alberta launching its newly
regulated Online Sports and iGaming regime
during 2026, and remain hopeful that further
bills for potential regulation of Online Sports
and Gaming will be introduced in the
comingyears.
BetMGM’s proven and successful strategy
reinforces our confidence in its pathway to
Adjusted EBITDA
10
of $500m in 2027. The
business is as healthy as it has ever been and
we are excited about its future opportunities.
Margin expansion
The Group’s focus on organic growth is paired
with margin expansion. Fundamental to
Entain’s transformation to being stronger and
more agile was the simplification of our
structures and operating model, enabling us
todeliver more effectively and grow
moreefficiently.
The year-on-year expansion of our FY25
Online Underlying EBITDA
3
margin, despite
digesting 1.4pp of incremental taxes, and
maintaining commercial yet disciplined
marketing investment, is testament to the
powerful operating leverage that our scaled
business model enjoys.
Our efficient execution provides potential for
reinvestment, drives greater capital returns
and supports further growth. Building scaled
operational leverage is vital to supporting
ongoing margin expansion over time, particularly
as our industry continues to face tax increases
as well as wider inflationary costpressures.
The successful implementation of our efficiency
programme now sees Entain delivering at least
£100m annual savings from 2026 onwards.
However, across the Group there is still more
work for us to do to close the efficiency gap to
our best-in-class peers. Our next phase of
optimisation initiatives will enable our
operations to remain agile and effective, whilst
also supporting Group-wide efforts to offset the
significant increase in UK gambling taxes.
Cash Generation
Importantly, our strategic priorities of organic
growth and margin expansion must be coupled
with the business’ ability to deliver profitable
growth which flows into generating cash.
During 2025, Entain has heightened its focus
on this important measure of success, and it
now joins our strategic priorities to ensure each
and every part of the Group demonstrates
disciplined investment and capital allocation.
The Group has a clear pathway to annually
generating at least £500m of annual adjusted
cash flow
11
from 2028, supported by our
attractive structural dynamics which underpin
high-quality earnings growth for both Entain
and BetMGM. Being disciplined in how we
invest our capital, how we conduct our
operations, delivering growth and winning the
right way, is a key component of long-term
value creation, and therefore has to be a
priority across our business.
2025 sustainability highlights:
At Entain, sustainability is integral to our
strategy and long-term success. The four pillars
of our sustainability strategy direct our activity
and seek to deliver the best outcomes for
ourcustomers, employees, communities and
other stakeholders:
4 Be a leader in player protection: We are
committed to delivering safe and positive
experiences for all customers. Guided by our
“Committed to Player Safetyapproach, we
adapt to local market requirements, invest in
high-quality training and deploy proven
protection tools. In 2025, we participated in
the UK-wide GamProtect scheme,
integrating the central exclusion register into
our operations to strengthen safeguards for
vulnerable customers and ensure those
most at risk are protected.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Chief Executive
Officer’sReview
16 Entain plc Annual Report 2025
4 Provide a secure and trusted platform:
We operate only in regulated or regulating
markets, with ethics and integrity at the core
of our business. We refreshed our Group
wide training curriculum achieving a 98%
completion rate across the programme,
reflecting continued progress in embedding
a strong ethical and compliance culture. We
appointed a new Chief Technology and
Information Officer and established an AI
Governance Committee to ensure
responsible use of artificial intelligence,
alongside robust cybersecurity and data
privacy oversight.
4 Create an environment for everyone to
dotheir best work: We strive to be an
employer of choice, with an inclusive and
supportive culture where talent from all
backgrounds can thrive. In 2025, we
introduced a new approach to performance
management to support employee growth
and strengthen our feedback culture, and
launched our first immersive leadership
development programme to build the next
generation of leaders at Entain. We were
encouraged to see our employee
engagement score rise by seven points to
84, with the most significant uplifts in scores
realised in communication, company
direction and listening.
4 Positively impact our communities: We
announced new environmental targets,
including a commitment to reduce Scope 1
and 2 emissions by 90% by 2035 (from a
2023 baseline) as part of our net zero
ambition, and expanded our renewable
energy procurement into Poland and
Croatia. Furthermore, our Pitching In
programme was recognised as Grassroots
Initiative of the Year at the Global Football
Industry Awards..
The sustainability reporting landscape
continues to evolve, which we view as an
opportunity to strengthen stakeholder
engagement, embed robust governance
practices and enhance business resilience.
During the year, we refreshed our double
materiality assessment in preparation for
reporting under the EU Corporate Sustainability
Reporting Directive. This process brought
together expertise from across the Group to
identify and assess our most material
sustainability-related impacts, risks and
opportunities across our operations and value
chain. These efforts position us to respond
effectively and support compliance with
emerging global sustainability frameworks,
including CSRD and ISSB, as requirements
continue to develop.
We were also proud to be recognised and
certified externally through:
4 Retaining our Tier 1 status in the CCLA
Corporate Mental Health Benchmark 2025;
4 Extended our ISO 27001 (Information
Security) certification to our office in Pune,
India - building on our success in gaining
certification across 27 offices in 2024;
4 Renewing our ISO14001 (Environmental
Management) certification in the UK;
4 Receiving three awards and 17
nominations at the Women in Gaming
Diversity Awards 2025;
4 Receiving an award for Outstanding
LGBTQ+ Network of the Year at the
Diversity Network Awards;
4 Receiving five awards at the Sponsorship
Awards for bwin’s support to sports and
Greek society; and
4 Being awarded Grassroots Initiative of the
Year for Pitching In at the Global Football
Industry Awards.
In summary, 2025 was a successful year
forthe Group, delivering both strategically
andfinancially.
Our industry enjoys attractive growth
dynamics, with Entain’s diverse and globally
scaled portfolio of positions more important
than ever in ensuring we are a long-term
winner, delivering sustainable and quality
earnings growth. We continue to drive to be
stronger, fitter and faster. I am confident that
Entain is well placed to not only navigate
challenges ahead, but seize them as strategic
opportunities and emerge stronger.
I am excited about our future, continuing our
hard work to realise Entains full potential;
winning together, the right way and delivering
value for all our stakeholders.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Chief Executive
Officer’sReview
Entain plc Annual Report 2025 17
1 Previous Entain guidance of FY25 Underlying EBITDA
in the range of £1,100m to £1,150m provided in 2025
Interim Results (12 August 2025) and BetMGM
guidance of Net Revenue of at least $2.75bn and
EBITDA of c$200m provided in Q3 2025 Business
Update on 14 October 2025
2 Net Gaming Revenue (“NGR”) is defined as Net
Revenue before charging for VAT and Sales Taxes.
Afull reconciliation of this non-GAAP measure is
provided within the Income Statement
3 Underlying EBITDA is earnings before interest, tax,
depreciation and amortisation, share-based
payments and share of JV income and separately
disclosed items
4 Non-GAAP measures including the Group’s
50%share of BetMGM NGR and underlying EBITDA
are shown to facilitate the understanding of the
Group’s performance in comparison to its peers.
Areconciliation of these non-GAAP measures is
shown in Financial Results and the use of non-
GAAP measures
5 2025 results are audited and relate to
continuingoperations
6 Growth on a constant currency basis is calculated
by translating both current and prior year
performance at the 2025 exchange rates
7 Like-for-like growth performance excludes the
impact of store closures
8 Volume growth adjusts NGR to remove the impact
of sports margin fluctuations (assuming the same
sports margin in both years)
9 Contribution represents gross profit less marketing
costs and is a key performance metric used by
theGroup
10 BetMGM Adjusted Underlying EBITDA is defined as
Underlying EBITDA before parent fees. Parent fees
are the operating expense to BetMGM for the
provision of certain licenses and services by the
parent entities, MGM and Entain, and their affiliates
11 Cashflow before working capital, equity dividends,
acquisitions and associated financing
Entain enjoys a powerful combination of structural market growth, regulatory maturity,
attractive portfolio footprint diversity and distinctive operational capabilities. Operating
at scale in regulated markets, Entain benefits from long-term industry tailwinds, a
resilient and diversified business model and an advanced tech and data platform that
delivers an engaging customer experience. Together, these factors create a clear and
sustainable competitive advantage.
Global growth industry
Entain’s powerful portfolio “Engine” of growth
Scaled and diversified Portfolio
Podium positions
in attractive regulated markets
Unique operating capabilities
+ proprietary tech
Resilient business model
embedded with attractive structural dynamics and operating
leverage supporting sustainable long-term growth and financial returns
Entain is well positioned to benefit from
embedded and enduring growth trends.
Asmore customers choose to enjoy online
experiences, digital engagement continues to
deepen, supported by ongoing technology and
product innovation that keeps experiences
fresh, relevant and compelling. At the same
time, the audience for betting and gaming is
expanding, driven by evolving player
preferences and broader engagement with
sport. Importantly, the continued regulation of
markets plays to Entain’s strengths, favouring
scaled, responsible operators and supporting
sustainable, long-term growth.
Our unique business model is built on three
defining characteristics.
We have a deeply diversified geographic and
product footprint, reducing reliance on any
single market or channel while enabling us to
capture growth wherever it emerges.
We hold podium positions across our portfolio
of markets, reflecting the strength of our
brands, operational execution and local market
insight. Complementing this scale, reach and
market positioning is a compelling product
propositionoffering customers engaging,
innovative and trusted betting and gaming
experiences, supported by a leading approach
to player protection.
Entain’s unique and integrated capabilities set
Entain apart from its peers. Our proprietary
technology, data, pricing, risk management and
product innovation capabilities enable us to
move at pace, tailor experiences locally, and
continuously enhance both customer
engagement and safety. Entain’s powerful
engine of growth allows us to leverage global
scale while retaining the agility of a local
operator, creating a significant competitive
advantage that is difficult to replicate.
These elements combined are the foundations
of Entain’s winning ways, positioning the Group
to deliver sustainable growth, strong returns
and responsible leadership in a rapidly evolving
global growth industry.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
The Entain Advantage
18 Entain plc Annual Report 2025
19 we haev some numbers
1. Source: H2GC – Global Online GGR (including offshore).
Entain’s online markets – 2025
Entain only operates in regulated or
regulatingmarkets.
In 2025, the UK&I market represented 29% of
Entain’s total Online Net Gaming Revenue
(“NGR”) (exc. US), with the total underlying YoY
UK market growing an estimated 3%
2
.
Entain’s International segment represented
60% of its 2025 Online NGR (exc. US); with the
combined total of the markets estimated to
have grown 10% YoY, with double-digit
growth in Canada, Spain and Latvia within
thissegment.
Entain’s CEE segment representing Croatia and
Poland, was 11% of 2025 Online NGR (exc.
US), with the combined underlying markets
estimated to have grown 1% YoY.
Forecast NGR CAGR 2025-2030
3
forOnline markets (exc. US) where
Entain operates
5-7%
Forecast growth in Entain market segments
4
UK & Ireland
2025-2028 CAGR 4%
Ireland
UK
2020 2021
2022 2023
2024 2025
2026 2027
2028
0
2
4
6
8
10
CEE
2025-2028 CAGR 11%
Poland
Croatia
2020 2021
2022 2023
2024 2025
2026 2027
2028
0.0
0.2
0.4
0.6
0.8
1.0
1.2
US
2025-2028 CAGR 12%
2020 2021
2022 2023
2024 2025
2026 2027
2028
0
5
10
15
20
International
2025-2028 CAGR 10%
Brazil
Australia
Italy
Others
2020 2021
2022 2023
2024 2025
2026 2027
2028
0
20
40
60
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The industry in which weoperate
Entain plc Annual Report 2025 19
5
5
7
9
9
11
15
17
18
20
22
24
29
36
43
47
57
71
82
105
122
142
159
177
199
223
244
262
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024e
2025e
2026e
2027e
2028e
2029e
2030e
Global online markets
1
Forecast 5YR CAGR 2025-2030 (£bn)
10%
£159bn (2025)
The total global online gaming market,
including unregulated markets, was estimated
to be worth c.£159bn in 2025. Over the past
five years (2021-2026), the market has grown
at 17% CAGR and growth from 2024 to 2025
was 12%, in part driven by c.28% betting and
gaming growth in the USA.
Structural growth drivers
The online betting and gaming industry is
highly dynamic and benefits from a number of
structural growth drivers including:
4 Increasing digital penetration and
greater player engagement across
online platforms
4 Technological innovation and
product advancements driving
increased player engagement
4 Expanding audience opportunities
with evolving player preferences
and broader sports engagement
4 Growth from regulation of new
markets regulation favours
scaledoperators
Source:
2. UK Gambling Commission 3. Regulus Partners and internal estimates weighted to Entain’s markets as at 31 December 2025 4. Regulus Partners
Retail Entain markets
Entain operates a significant retail betting estate in regulated markets.
It is the largest high street bookmaker in the UK and has a significant
presence in countries including Ireland, Italy, Belgium, Croatia, Poland,
Latvia and New Zealand. Retail complements its online business,
providing brand visibility, stable cash generation and omnichannel
customer engagement.
Total retail market where Entain operates
by product (£m)
1
Horse racing
1,211
Sports
2,595
Casino
2,176
Gaming Machines
11,002
Bingo
988
Lotteries
9,515
Total retail market where Entain operates
by region (£m)
1
UK&I
8,777
International
16,862
CEE
1,669
Entain retail NGR by product (£m)
Sports NGR
870
Gaming NGR
542
Other NGR
39
Total NGR
1,451
Entain retail NGR by geography (£m)
UK&I
1,049
International
318
CEE
84
Group Retail
1,451
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The industry in which
weoperate
20 Entain plc Annual Report 2025
1. International markets include Belgium, Italy, Latvia & New Zealand, CEE
includes Croatia and Poland
Source: H2GC 2025
Source: H2GC 2025
A highly diversified geographical and product footprint
Entain’s unique and high quality business model is defined by scale,
diversification and market leadership. Our broad geographical and
product footprint provides earnings resilience, reducing reliance on any
single market or channel, while enabling us to capture growth
wherever it emerges.
Total Group NGR split (online and retail) by Product
Sports Betting
49%
Gaming
48%
Other
3%
Total Group NGR split (online and retail) by Region
UK&I
41%
International
50%
CEE
10%
Internal revenue (excluded from graphic
duetonegative)
(1%)
NGR from podium positioned brands
Podium position market
87%
Non Podium position market
13%
98%
87%
From markets where we
are locally licensed
From markets where we
hold a podium position
98%
97%
From markets with
forecast NGR growth
(CAGR 2025 –2028)
From online markets
where NGR is
forecasttogrow to least
mid-single-digit (CAGRs
2025–2028)
1
1. Overview
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The industry in which
weoperate
Entain plc Annual Report 2025 21
1. Source: Regulus Partners
Entain is a global business providing customers with a local offer. Our portfolio
provides resilience and enables us to turn insight into action. Through sharper
data, smarter analytics and meaningful scale advantages, we share, learn and
improve across brands and borders, continually raising the bar.
This provides the momentum and operational capabilities to enhance our
platforms year after year. Our business model is built on focus, discipline and our
ambition to win: Determination at Play underpins everything we do.
How we generate revenue
Brilliant basics
Our business model is simple: we grow by being our customers’ first
choice when they want to place a bet or play a game. That takes focus,
precision, innovation and the determination to ensure our fundamentals
are right every time. Determination at Play is what keeps us improving
the experience we offer, from a smoother interface to more exciting
content, across every brand and market we operate in. Entain generates
revenue by doing the basics brilliantly:
4 Great local brands that resonate with our players and reflect
theirculture
4 Apps and websites that are fast, intuitive and easy to navigate.
4 Promotions that offer clear value
4 Account-management tools and responsible betting protections that
keep customers in control
4 Customer support that solves problems first time
4 Simple, secure deposits and withdrawals that work when customers
need them
Alongside these fundamentals, each of our core product verticals has its
own strengths and its own Determination at Play.
Sports betting
4 A broad range of sports, markets and bet types, from pre-event to in-
play to accumulators and parlays
4 Competitive odds that offer genuine value
4 Live-streamed events that bring the action closer
Gaming
4 A rich portfolio of slots and games; a mix of exclusive content created
by our in-house Entain Studios and the best from third-party partners
4 Live table games streamed around the clock
4 New formats and immersive content that keep players coming back
4 Dedicated poker and bingo experiences from some of the industry’s
most loved brands
Retail and omnichannel
Providing welcoming, engaging retail environments with customers and
community at the heart encapsulates Entain’s successful retail offering,
supported by the latest bet stations and gaming machines as well as
high definition displays showing live events and sporting action.
An omnichannel ecosystem in the UK that brings Ladbrokes and Coral
customers the best of both worlds, letting them move seamlessly
between retail and online.
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How we create value
22 Entain plc Annual Report 2025
Our customer journey
Acquisition
Interaction
Customer consideration
Our first step is to earn attention.
Brandawareness matters, which is why
we continue to invest in positioning and
reputation campaigns alongside our retail
presence. We are proud to have many of
the most recognisable brands in betting
and gaming. This strong heritage already
commands interest, and our
Determination at Play ensures we
appropriately showcase and build upon it.
Customer retention
Retaining customers is as important as attracting them.
Thoughtful, relevant and engaging in-app experiences
and promotions help us build long-term relationships,
whether thats a price boost after a first cash-out or
personalised recommendations based on past play.
Understanding our customers through our technology
and customer insights supports our delivery of the
brilliant basics as well as keeping our offering fresh
andengaging. Brilliant content only matters if the
platform behind it is fast, stable and simple to use.
UserInterfaceand User Experience design ensure
journeys feel effortless; app speed and site reliability
ensure customers can place bets, cash out or withdraw
winnings whenever they choose. Determination at Play
is demonstrated by our focus on the details; the invisible
work that keeps everything running smoothly.
Customer conversion
Once customers choose to engage with us,
we aim to make onboarding clear and
friction-free: fewer steps, fewer clicks, more
confidence. Welcome offers support early
engagement, and as a player continues
their experience, following pathways of
actions, our systems quickly understand
their behaviours, favourites and likely
preferred offering, allowing us to better
tailor the experience responsibly.
In these early moments of engagement, the
impression we create really counts. We
avoid assumptions and use real insights;
the games they choose, the sports they
follow, to ensure every interaction feels
relevant, enjoyable and respectful.
Customer engagement
Sustainable and consistent engagement
drives predictable, responsible growth.
Weoffer recreational entertainment and
experiences, focusing on providing high-
quality sustainable play that customers can
enjoy regularly. A large number of customers
placing frequent recreational wagers builds
ahealthier and higher quality ecosystem for
all parties, and minimises volatility from a
concentrated base of larger staking players.
Success depends on the quality, breadth and
localisation of our offering. CRM helps us
personalise content to each customer, not just
to each event. Machine learning strengthens
personalisation, drives smarter engagement
and enhances bonus allocation. Our global
scale also creates a trading and pricing
differentiator that enhances the experience
across all brands.
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Business model
Entain plc Annual Report 2025 23
Entain’s powerful engine of growth combines the strength of our global and
diverse portfolio with the operational capabilities that drive growth in each
market. The result is a unique competitive edge: podium position brands
supported by the scale, insight and execution needed to keep winning.
Benefits of scale in our industry
Our unique capabilities
Scale efficiencies
with increased
purchasing power
Proprietary tech
Our technology gives us a clear advantage. With five in-house platforms and
one core system powering our global operations, we have the flexibility and
control to stay ahead of the market. Owning and operating our own tech
enables us to be more agile, move faster with actions and decision-making,
enter new markets with confidence and deliver products that meet the
highest standards of safety and performance.
We have also integrated the latest AI tools across product discovery, design,
implementation, testing, automation and release management. This helps us
capture enhanced insights, streamline development and enhance reliability,
strengthening the player experience end-to-end.
Insight into customer
trends across multiple
markets
A huge data pool
to provide greater
business analytics
Our unique
capabilities
CRM and data
Our CRM and data capabilities
help us understand what our
customers want, expect and value,
and how we can serve them
better. From marketing to player
analytics, we use insight to
personalise experiences and keep
engagement steady and
responsible. Scale matters: a
larger customer base gives us
richer data, sharper decisions and
more relevant content.
Geographic and product
diversity enables us to balance
risk in our sportsbook
A blend of emerging,
scaling and
maturemarkets
Safer betting and gaming
Player protection is built into every
part of our business. We provide
acomprehensive suite of tools to
help customers stay in control, and
our systems monitor behaviour in
real-time to identify risk early.
Whenintervention is needed,
weact quickly and proportionately,
setting high standards across all
ourbrands and markets.
Retail presence and
omnichannel
Our retail network gives us a
strong, trusted presence on the
high street, which continues to
attract new customers and
support brand recognition across
communities.
We combine our retail footprint
with a seamless omnichannel
experience, enabling customers to
move easily between shops and
digital accounts. The result is a
consistent, connected journey
wherever and however they
choose to play.
Enhanced player protection
through breadth of insight
into player behaviours
Adaptability to
changing regulatory
requirements
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Entain’s growth engine
24 Entain plc Annual Report 2025
Delivering value to
all of our stakeholders
Our Customers
77%
customer satisfaction score
Product and content
We create standout betting and gaming experiences through a mix of
in-house innovation and best-in-class third-party content. Our studios
developexclusive titles that give our brands a clear point of difference,
whileour partnerships ensure we offer the widest range of premium games
in themarket.
Rich media, live experiences and interactive features all bring our products
to life, helping us deliver entertainment that feels engaging, immersive and
consistently fresh.
Our Colleagues
84/100
Achieved a record-high score in our employee
engagement survey
Marketing expertise
We use deep customer insight and
a clear read of market trends to
build campaigns that resonate and
perform. Our marketing teams
combine data, creativity and
disciplined execution to attract new
customers and deliver measurable,
efficient returns on investment. It’s
about putting the right message in
front of the right audience, at the
right moment.
Brands
With more than 35 iconic brands
across our markets, we have
aportfolio that’s both broad and
diverse but also resonates at
alocal level. Each brand reflects
local culture and player
expectations, giving us the
flexibility to serve different
customer segments with clarity
and relevance. In most markets,
asingle hero brand leads the
way, supported by
complementary brands that
strengthen our presence
andreach.
Our Shareholders
£1,160m
Group Underlying EBITDA
Our Communities
5 Years
we celebrated the fifth anniversary of Pitching In,
ourmultimillion-pound grassroots sports
investmentinitiative
Talent and culture
Our people are the driving force
behind our success. We attract and
retain top talent from across and
beyond the industry by offering
meaningful work, clear
opportunities for progression and a
culture that values curiosity,
collaboration and accountability.
As our people grow, so too does
our business.
Regulatory experience
We operate exclusively in
regulated and regulating
markets, giving us deep
experience of working closely
with regulators worldwide. This
helps us anticipate change, adapt
at pace and maintain high
standards of integrity and
compliance wherever we
operate. Our long track record of
working with regulators across
more than 30 markets provides
the foundation for
sustainablegrowth.
Our Regulators
100%
of revenues from regulated and regulating markets
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Business model
Entain plc Annual Report 2025 25
In 2025, we made significant progress in delivering against our strategic priorities.
As we look ahead, reflecting the transformation our business has already
achieved, we have evolved our strategic framework, underpinning it with our
approach and mindset of Determination at Play.
We continue our focus on delivering organic growth and margin
expansion, with the addition of cash generation as a new strategic
priority given its significance in the next phase of Entain’s strategic
improvement journey. These pillars are supported by our key enablers
with the goal of delivering significant shareholder value.
Alongside our purpose, ‘To deliver the most entertaining customer
experience supported by in-market-leading player protection’, we have
also refined our visionto be a Tier 1 operator in the global betting and
gaming sector’ reflecting our elevated ambitions and determination in
striving to be a Tier 1 operator and what that means for each of our
stakeholder audiences.
Strategic Priorities (commercial) Key enablers (operational) Goal
Organic
Growth
Grow presence and
leadership in markets
People
and Culture
Product and
Technology
AI
Enablement
Governance
Deliver
significant
shareholder
value
Margin
Expansion
Drive expansion
throughscale and
operational leverage
Cash
Generation
NEW TO 2026
Determination at Play
Our strategic mindset to take clear, bold decisions
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Our strategic framework
26 Entain plc Annual Report 2025
Vision:
To be a Tier 1 operator in the global betting
and gaming sector
Mission:
To deliver the most entertaining customer
experience supported by in-market-leading
player protection
KPIs
2025 Progress
Associated principal risks
Links to remuneration
5-7%cc
1
FY26 guidance
Online NGR excluding US
4 Strong FY25 performance with
Group NGR up +4%cc YoY, and
Online NGR up +6%cc YoY
4 Operational focus on player
acquisition and retention as the
engine of sustainable growth
4 Accelerated delivery of product
improvements, better customer
journeys and enhanced
experiences
Principal risks
1, 2, 3, 4, 5, 6, 7, 8, 9, 10
Read more: pages
94-101
4 80% of annual
bonuses are linked to
Operating Profit,
Online NGR growth
and safer betting and
gaming targets and
customer metrics
4 20% of the annual
bonus based on non-
financial metrics will
be split equally
between safer betting
and gaming and
individual objectives
23-24%
FY26 guidance
Online EBITDA margin 2026
2
4 Refined approach and allocation
ofmarketing
4 Increased combined oversight to
prioritise markets with strongest
strategic and commercial returns
4 Successful delivery of efficiency
programme, Project Romer,
whichis now fully incorporated
into business operations
Principal risks
1, 2, 3, 4, 6, 7, 8, 9, 10
Read more: pages
94-101
>£500m
Guidance of annual adjusted
cash flow from 2028
4 FY25 adjusted cash flow of
£151m, ahead of expectations
driven by greater than expected
cash returns from BetMGM and
the Group’s EBITDA being ahead
of expectations
4 Commencement of strategic and
optimisation initiatives to improve
cash generation
Principal risks
1, 3, 4, 5, 6, 7, 8
Read more: pages
94-101
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Business model
Entain plc Annual Report 2025 27
1. Growth on a constant currency basis is calculated by translating both current and prior year performance at the 2025 exchange rates.
2. Online EBITDA margin is based on Underlying EBITDA
In the Americas & Southern Europe (ASE)
region, we’ve adopted a deliberate strategy
ofpiloting responsible AI initiatives quickly,
learning through real-world experimentation,
and scaling successful solutions to other
markets. SportingBOT exemplifies this
approach launching first in Brazil as
afocused test-and-learn initiative before
abroader rollout.
SportingBOT is a generative AI chatbot that
serves as a personalised betting assistant.
Thebot integrates our live odds pricing API,
real-time match data via Sportsradar, and is
grounded in the knowledge of Sportingbet
promotions and T&Cs – enabling customers
toreceive accurate, contextual answers in
anatural conversational flow.
The AI chatbot reached over 65,000 users and
delivered on its core goals of converting new
players and providing reliable, real-time
assistance. An unexpected outcome also
emerged: our own Customer Service teams in
Brazil began actively using the bot to improve
their response times and accuracy translating
to an even better customer experience in
thisregion.
True to our pilot-then-scale philosophy, we’re
now expanding the model to Spain, planning
refreshed Brazil deployments for future major
events, and building a dedicated Customer
Service version of the AI chatbot.
Every interaction with SportingBOT is
grounded in accurate data, transparent terms,
and customer trust. As we scale AI-powered
experiences, our commitment remains clear:
innovation must always go hand in hand with
responsibility. This is how we shape the future
of betting: with technology that excites, and
responsibility at the core.
>6X
Targeted visits received within a month
and 40% of visitors engaged
65,000
SportingBOT users
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Determination at Play
28 Entain plc Annual Report 2025
As consumer expectations shift towards
conversational, AI-powered experiences, Sportingbet
Brazil identified a huge opportunity to reimagine how
customers discover betting opportunities particularly
for high-profile events like the FIFA Club World Cup.
1. Overview
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167. Financial Statements
Entain plc Annual Report 2025 29
Ladbrokes is known for its strong retail
presence, innovative campaigns, and
commitment to customer engagement.
Memorable campaigns include “Bring Your
Wave” during the Euros, to “Gaffer of All
Accas.” We wanted to put it back at the heart
of British betting and gaming culture.
We created a new brand platform built around
the concept ofLadisfactionthe ultimate
feeling of satisfaction when bets, games and
rewards are perfect for you. The initiative
reflects deep customer insight and
acommitment to cultural relevance. “That’s
Ladisfactionis more than just a campaign
itis a brand-wide commitment that touches
every customer interaction, from retail and
customer service to digital channels and social
engagement. The creative execution ofThat’s
Ladisfactionwas brought to life through three
flagship TV ads:The Bet Builder,LadBucks
Choices,” and “Play Safe.Each uses humour
and relatable storytelling to showcase key
features such as customisable betting tools,
loyalty rewards, and responsible play. The
campaign launched alongside the football
season in 2025 across TV, digital, social media,
radio, and a nationwide out-of-home push in
the UK.
This positions Ladbrokes as a brand delivering
tailored, emotionally resonant experiences
setting a new benchmark for customer
engagement.
Charlotte Emery, Chief Marketing Officer at
Entain UK, summed it up: “Ladbrokes is a
leading brand in the UK with incredible heritage
and very passionate customers. We wanted
our creative platform to put Ladbrokes back at
the heart of British betting and gaming culture
and showcase a brand that is relatable, funny
and surprising. ‘Ladisfaction’ reflects this.
400
Betting shops featuring
Ladisfaction content campaign
on new digi-screens
+15%
Uplift in search following
campaign launch
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Determination at Play
30 Entain plc Annual Report 2025
Ladbrokes launch of the “Thats Ladisfaction” platform in
August 2025 represented a bold evolution of the brand,
designed to create a more personalised and emotionally
engaging betting experience.
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Entain plc Annual Report 2025 31
1. Overview
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Determination at Play
32 Entain plc Annual Report 2025
The rollout, which began with the first terminal
in Feltham in 2020 and concluded in Swansea
in 2025, upgraded more than 2,400 shops and
converted 12,000 betting terminals. It required
a significant investment in technology and
collaboration across global teams, supported
by feedback from over 14,000 UK retail
colleagues. GBS is now the primary sports
betting channel across our retail estate,
enabling customers to enjoy a seamless,
digital-style experience.
GBS is already reshaping customer behaviour,
driving growth in complex and personalised
bets such as accumulators and football bet
builders, which have doubled in activity over
the past six months. Engagement withother
sports’ betting has also risen, and Grand
National bets placed via GBS increased by
more than half year-on-year. We will
continueto evolve GBS to enhance customer
experience, strengthen market share, and
accelerate our journey towards a fully
digitalised retail environment.
It underscores Entain’s commitment to
innovation and multi-channel growth, ensuring
our retail offering remains differentiated and
future-ready.
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Entain plc Annual Report 2025 33
2,400
Shops upgraded
12,000
Converted betting terminals
In 2025, Entain achieved a major milestone in its
retail digital transformation with the full
deployment of Group BetStation (“GBS”) across
all Ladbrokes and Coral shops in the UK and
Ireland. GBS is a proprietary, in-house developed
platform that delivers a market-leading, self-
service betting experience, redefining how
customers engage in store. It is a clear example
of how we are bringing our Determination at
Play to our retail network.
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Determination at Play
34 Entain plc Annual Report 2025
Retrigger joins our established studios—CR
Games and Vertical Studios—bringing fresh
talent and creative diversity to accelerate game
development. With three studios now under
one roof, Entain has achieved critical scale to
deliver unique content that resonates with
players worldwide.
The US market is a priority for Retrigger, not
only for its size but also for the unique
ecosystem surrounding BetMGM. Leveraging
MGM-owned properties, licensed brands,
influencers, and ambassadors, Retrigger will
deliver high-quality branded content tailored to
American players. Jackpot slots and branded
games will anchor its portfolio, reflecting US
player preferences and differentiating Retrigger
from our European studios.
Retrigger benefits from Entain’s advanced
technology platform and development kits,
enabling rapid delivery of new titles while
introducing innovations in user experience.
Using player insights and analytics, the studio
will pioneer new interfaces and features that
enhance engagement. While initial releases will
focus on proven fan favourites, the long-term
ambition is to create original IP and industry-
leading functionality that sets new trends in
digital gaming.
With the addition of Retrigger, Entain now has
the in-house studio scale and capabilities to
support global growth. This expansion
underscores our commitment to owning and
developing unique content that strengthens our
brands and drives sustainable value.
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Entain plc Annual Report 2025 35
In 2025, Entain launched Retrigger Games, a new
in-house studio dedicated to creating innovative
gaming content. This milestone strengthens Entain’s
strategy to scale proprietary content globally and
reinforces BetMGM’s leadership in North America,
amarket with significant growth potential.
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Determination at Play
36 Entain plc Annual Report 2025
Our ambition to be the operator of choice
grounded in constructive regulatory
engagement and industry leadership—faces
ongoing challenges from the continued
expansion of unlicensed markets, which offer
no consumer protections and undermine trust
in regulated environments. Against this
backdrop, our commitment to safe and
responsible play is more important than ever.
Our safer gambling strategy is embedded
throughout the full customer journey and
structured around three pillars: Engage,
Support, and Protect.
(see pages 49-52).
Engage – Setting Customers
Up for Safe Play
We begin by engaging customers early with
clear, accessible and responsible information.
Our safer gambling tools remain widely used
across our brands, supported by intuitive
controls, transparent messaging, and data-led
prompts that encourage informed
decision-making. These early, proactive
interventions help customers stay in control
before risk behaviours develop. This aligns with
our North Star ambitions around Safe &
Responsible, Seamless Journeys, and
ServiceExcellence.
Support – Human Expertise
When It Matters
When behavioural indicators suggest
emerging risk, our global Customer Care teams
provide timely and personal support. Our
Customer Protection specialists use advanced
behavioural insight, lived experience and
consistent global standards to deliver
meaningful, empathetic interactions. These
teams are trained to resolve issues in the
moment and collaborate across the business to
drive continuous improvement—directly
reflecting our ambitions around Resolve &
Optimise and Preemptive & Proactive service.
Protect – Embedding Safeguards
Across Our Operating Model
When customers need stronger safeguards,
we apply robust protections built directly into
our platforms, processes and governance
model. All colleagues complete annual safer
gambling and AML training, while Customer
Protection teams receive enhanced specialist
learning developed with external experts such
as EPIC. Independent quality assurance
ensures that training translates into real-world
protection and consistent global standards,
supporting our commitment to Global
Consistency & Local Intimacy.
This year, Customer Care’s organisational
alignment has been further strengthened
through direct reporting into senior leadership
within the Group General Counsel structure.
This enables faster escalation, clearer
accountability and stronger governance across
customer safety, compliance and operational
decision-making.
Our work sits alongside the Group’s broader
contribution to regulated markets—including
significant tax contributions and ongoing
investment in charities, research and safer
gambling initiatives.
Looking Ahead
To reinforce our leadership position, we are
developing a comprehensive
regulator-engagement playbook that will
strengthen our approach to constructive
dialogue and consistency across global
markets. We are also commissioning targeted
research to support enforcement and broader
industry action against illegal operators.
Protecting customers remains a shared
responsibility. As we look forward, our guiding
question remains: how do we continue to raise
the bar, one experience at a time, to deliver
safer, simpler and more trusted journeys for
every customer?
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Entain plc Annual Report 2025 37
Customer Care is central to how we operate as
a responsible, compliant and customer-centric
business. We continue to champion safe,
transparent, and fair experiences for
everycustomer.
Regulation
Betting and gaming is a truly global market and in 2025 the Group held licences in
over 30 jurisdictions across the world. The Group is committed to operating only
inregulated or regulating markets and 100% of the Group’s revenue is now derived
from such markets. The Group firmly believes that strong, commercially viable
regulation of the betting and gaming sector is in everyone’s interests. Itprovides
stability for operators, important taxation streams for governments and, most
importantly, provides consumers with protections and safeguards byensuring that
only responsible providers operate in the market.
UK & Ireland
Following its election victory in July 2024, the
Labour Government continued to enact the
previous Government’s proposals from the
2023 White Paper on gambling reform, with
several key measures coming into force in
2025. The new Statutory Levy to fund
Research, Prevention, and Treatment of
gambling harms became effective in April, with
Entain paying 1.1% of Gross Gambling Yield
on remote operations and 0.5% on retail. Online
slot stake limits of £2 for 18–24-year-olds and
£5 for those over 25 were introduced in May.
The Gambling Commission’s Financial Risk
Assessment pilot concluded in August, with
analysis ongoing, while the voluntary Industry
Code on Customer Checks remains in place
pending final regulatory decisions expected in
2026. Consultations on Gaming Machine
Technical Standards launched in January 2026,
proposing stricter limit-setting, safer gambling
messaging, session transparency, celebration
restrictions, and bans on spending outcomes,
with final regulations yet to be confirmed.
Further reforms are scheduled for 2026,
including new rules on bonuses and
promotions, and updated deposit limit
definitions from June 2026.
HM Treasury consulted on remote gambling
taxation in April 2025, and the Budget in
November 2025 confirmed increases in
Remote Gaming Duty from 21% to 40% from
April 2026, a new 25% rate for remote betting
under General Betting Duty from April 2027,
continued 15% duty on off-track UK
horseracing bets, and the abolition of Bingo
Duty from April 2026. Other land-based duties
remain unchanged. Additional measures
included National Minimum and Living Wage
increases, revised betting shop business rates,
and £26m in new funding for the Gambling
Commission to tackle illegal gambling over
three years.
In Ireland, the Gambling Regulatory Authority
ofIreland (“GRAI”) was established in March
2025 under the Gambling Regulation Act 2024.
It has signed a Memorandum of Understanding
with the UK Gambling Commission, consulted
stakeholders on phased licensing regulations,
and published Licensing Application Guidance
in July.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Regulatory update
38 Entain plc Annual Report 2025
United States
Regulation in 2025 reflected continued market
maturation, with incremental state adoption
and emerging federalstate tension around
prediction markets.
Missouri became the 39th US jurisdiction to
legalise sports wagering in December 2025,
and Entain secured a licence, enabling
BetMGM to operate both online and retail in the
state. At the same time, we successfully
implemented our new licensing framework for
Angstrom, our specialist provider of next-
generation sports modelling, forecasting and
data analytics.
Outside Missouri, legislative efforts in large
remaining holdout states notably Texas,
Minnesota, and Georgia failed to advance
during 2025 sessions, although proposals have
been reintroduced for 2026. Online casino
expansion has progressed most slowly.
Legislative proposals in New York and Indiana
again failed to secure passage despite
renewed fiscal arguments tied to tax revenue
generation. By contrast, New York advanced
land-based expansion. This divergence
highlights persistent political resistance to
remote casino gaming even as physical casino
investment continues.
Attention increasingly shifted from state
legalisation to federal regulatory jurisdiction,
particularly regarding event-contract and
prediction markets regulated by the
Commodity Futures Trading Commission.
These platforms expanded offerings under
federal oversight, prompting legal disputes with
state gaming regulators over whether federally
authorised event contracts constitute gambling
activity subject to state control. As of early
2026, jurisdictional authority remains
contested, with litigation ongoing and no
definitive federal pre-emption settlement
established. Entain continues to follow
developments closely and will take steps to
safeguard its regulatory interests.
Looking ahead, we expect regulatory attention
on affordability and advertising standards to
continue, with proposals like the SAFE Bet Act
currently in Congress. Unhelpful but unrelated
IRS decisions to limit the tax-deductibility of
gambling losses also act as a drag on
consumers. Yet we still expect the regulatory
outlook compatible with steady incremental
growth for well-regulated, compliant operators.
Canada
In 2025, the Ontario online betting and gaming
market the first domestically regulated
Canadian market continued to grow at a
steady pace. Entain is licensed in the province
and operates via its Sports Interaction brand,
as well as its bwin and Party brands.
The province of Alberta also approved
implementing legislation to introduce an open
licensing framework for online gambling, similar
to the Ontario model. We expect the market in
Alberta to launch in the first half of 2026.
In the coming years, we expect other Canadian
provinces to also regulate and license
onlinegambling.
Latin America
In Brazil, the regulated market officially
launched on 1 January 2025. Entain was
granted online gambling licences for its
Sportingbet and Betboo brands and is now
well-established in the market. Regulatory
challenges remain, however, with the illegal
gambling market still prominent and mounting
political pressure in favour of taxation increases
and curbs on advertising.
Outside of Brazil, Entain continues its licensed
operations in Colombia and Mexico. In
Colombia, the introduction of VAT on online
gambling in 2025 has increased the cost of
doing business, while in Mexico, material
gambling tax increases will come into effect in
January 2026.
Western Europe
In Germany, the considerable size of the illegal
gambling market remains an ongoing
regulatory challenge. Nevertheless, the
regulated industry has successfully secured a
one-year extension to the current deposit limit
increase process, awhile we also remain
hopeful that that stake limits for slot games will
be raised in early 2026.
The punitive 5.3% stake tax for slots also
undermines the attractiveness of the regulated
market, but a growing number of political
stakeholders are open to discussing possible
amendments. Unfortunately, the anticipated
tender process for casino table games
(regulated on a state-by-state basis) in North
Rhine-Westphalia has not commenced, while
the lack of regulated table games offers
remains another obstacle for licensed
operators.
In Austria, we are hopeful that the new
Government coalition, which is currently
negotiating a new draft Gambling Act,
willenact a programme of gambling reform
in2026.
In 2025, the Netherlands further restricted its
gambling regulatory framework. Gambling
taxes increased from 30.5% to 34.2% in
January 2025 and will rise further to 37.8% in
January 2026. This increased tax burden,
combined with strict monthly deposit limits,
enhanced player protection measures, and a
ban on sports sponsorships, means that the
regulated market struggles to compete with the
illegal market. This has been recognised by the
regulatory authority, which is now prioritising
further efforts against unlicensed operators.
In its 2025-2029 coalition agreement, the
Belgium Federal Government announced its
intention to modernise the Gambling Act,
including restructuring the regulator, taking
greater enforcement action against illegal
operators, and granting additional licensing
powers to local authorities. The tax
environment is also evolving, with corporate
tax liabilities for gambling operators increasing
following a recent Constitutional Court ruling,
and regional gambling tax increases possible
in2026.
In Spain, the regulatory authorities have sought
to reintroduce the commercial restrictions on
gambling operators that were previously struck
down by a Supreme Court ruling, but the way
forward still remains unclear. The regulator has
also progressed with plans to introduce a
cross-operator deposit limit system and a
prescribed safer gambling algorithm; we
expect these to be piloted in 2026.
In Denmark, the Government has recently
unveiled plans for new marketing restrictions,
which the Group anticipates will be
implemented by mid-2026.
In France, sports betting taxes increased
further, while a fully digital national self-
exclusion system was launched. Discussions
around the possible legalisation of online
casino games have been hampered by wider
political challenges.
Elsewhere, the legislative reform process
continues in Finland. We expect the primary
law to be adopted by early 2026, with
subsequent regulations and licensing taking
place later in 2026, ahead of market opening in
July 2027.
CEE
In Croatia, the Government passed a raft of
amendments to its gambling law in April 2025.
From 1 January 2026, all operators must be
integrated with a new national self-exclusion
register, while strengthened player ID and
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Regulatory update
Entain plc Annual Report 2025 39
verification checks will be required online
and in physical venues. Various advertising
restrictions will also come into effect, including
a nationwide advertising curfew banning
gambling promotions between 6am and 11pm.
A new tax framework introducing a tiered
levy on player winnings and increased
annual licensing fees for operators will
also be imposed.
In Poland, we continue to advocate for the
liberalisation of online casinos while urging the
authorities to take greater action against the
illegal gambling market.
We also continue to run fully regulated sports
betting and gaming operations in Georgia
under our Crystalbet brand.
Australia & New Zealand
In Australia, the Anti-Money Laundering and
Counter-Terrorism Financing Amendment Act
2024 represents the most significant reform
since the regime’s inception in 2006. The new
obligations commence on 31 March 2026 and
will see the regime move towards a principles-
based, outcomes-focused framework.
Separately, harm-minimisation standards
continue to evolve. The National Self-Exclusion
Register (BetStop), introduced by the Federal
Government in 2023, has seen more than
44,000 people register. At the same time, the
Federal Government is considering further
gambling advertising reforms following the
parliamentary inquiry andYou win some, you
lose morereport, which recommended a
phased ban on online gambling advertising
and tighter restrictions on inducements. While
government and industry engagement on
possible models continued during the year, no
firm position has been agreed and it is
expected this issue will continue to receive
attention in 2026.
In July 2025 Entain entered into mediation with
AUSTRAC regarding an investigation into
historic operations. The Group will continue to
engage in ongoing mediation discussions,
aligned with the court-ordered timetable.
In June, the New Zealand Government formally
passed amendments to the Racing Industry
Act 2020, establishing a legislative net for
racing and sports betting in New Zealand and
extending TAB NZ’s exclusivity to include online
wagering. The legislative net prevents
unlicensed offshore operators from offering
wagering services to New Zealand customers,
whilst also supporting player protection and
securing funds for domestic racing and sport.
Legislation to introduce a licensing regime for
online casino gaming was published in late
2025, with regulations due to be finalised
mid-2026, followed by theexpression of
interest’ and auction process. Market opening is
anticipated to be 1 December 2026.
The illegal gambling market
Entain has taken a leadership position in
identifying and addressing the harms caused
by illegal gambling, and is a prominent voice
in advancing solutions to this broader
societalchallenge.
In certain jurisdictions, the illegal market
represents a material threat, diverting tax
revenues from public services, increasing risks
to sporting integrity, and often being linked to
organised criminal networks. However, within
robust regulatory frameworks, it does not
represent a systemic risk to Entain.
We have been proactive in highlighting
therisks illegal gambling poses to players,
particularly young people who are left without
support or protection. A report from Regulus
Partners indicates that illegal operators can
account for up to 60% of gambling activity
insome European markets, with consumers
under 35 around twice as likely to use
illegalsites.
We work closely with regulators to support
effective enforcement, developing tools to
assist authorities, challenging those who
facilitate illegal activity on social media,
exposing links to criminality, and calling out
practices that encourage the growth of the
illegal gambling market.
The impact of the tax increases announced in
the Autumn Budget risks exacerbating this
issue. The UK Government’s Office for Budget
Responsibility estimated that the changes
could reduce tax revenues by up to £500
million per year as consumers migrate to illegal
operators reflecting patterns observed in
other regulated markets such as the
Netherlands, where the regulator,
Kansspelautoriteit ("KSA"), has indicated that
illegal operators account for approximately
51% of gambling revenue.
Unregulated prediction markets and illegal
operators provide no meaningful consumer
safeguards, offering no deposit limits, safer
gambling tools or effective monitoring. To
highlight these risks, Entain as a founding
member of the International Betting Integrity
Association and part of the UK Sports Betting
Integrity Forum maintains active dialogue
with governing bodies and regulators
worldwide. Unlike illegal operators, Entain
reports suspicious activity and actively
supports investigations into match- and spot-
fixing. While licensed operators comply with
strict regulatory standards, illegal brands
continue to gain visibility on major platforms
and sporting events. In 2025, several operators
had their UK licences revoked by the Gambling
Commission, yet their brands continue to
appear on Premier League shirts.
That is why Entain continues to demonstrate
practical leadership and solution-focused
action. Following the UK Government’s
consultation on tackling unlicensed operator
sports sponsorship, we called for clear,
enforceable powers without loopholes. We are
also developing a regulatory playbook to help
combat the illegal market, proposing measures
ranging from enhanced intelligence sharing to
strengthened enforcement.
Key components include: positioning payment
systems as a frontline enforcement tool and
urging the financial services sector to do more,
as illegal operators cannot function without
payment flows; preventing illegal advertising
on social platforms and holding technology
companies accountable; intensifying law
enforcement action against the networks
behind offshore sites, including ultimate
beneficial owners and associated assets; and
improving consumer awareness through clear
public blacklists. The illegal market is not
insurmountable. With the right partnerships,
tools and resolve, we can reduce the harm it
causes and build a safer, more trusted industry
for everyone.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Regulatory update
40 Entain plc Annual Report 2025
In this section
42
Our sustainability strategy
andperformance
44
Preparing for forthcoming
regulatory requirements
47
Governance of sustainability
atEntain
49
Progress against our
sustainability strategy
49
Be a leader in player protection
53
Provide a secure and trusted
platform
58
Create the environment for
everyone to do their best work
64
Positively impact our communities
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Sustainability at Entain
Our sustainability strategy and performance
Entain has long recognised that sustainability is key to maintaining trust and
fostering long-term growth. This commitment is set out through our sustainability
strategy, built around four pillars which are embedded within our business model.
This section brings together our sustainability highlights for the year, including our
progress across the four pillars of the sustainability strategy, the governance that
supports them, and our response to emerging regulatory requirements.
Across the year, we continued to advance
player protection through the evolution of our
approach to safer betting and gaming;
reinforced trust in our platform through
strengthened ethics and integrity, data privacy
and cybersecurity governance (including
responsible approaches to new technologies);
invested in our people through initiatives that
support inclusion, development and wellbeing;
and progressed our community ambitions
through a new, consistent approach to
charitable donations and investments.
In 2025, we also prioritised strengthening our
readiness for evolving sustainability reporting
requirements, including the EU Corporate
Sustainability Reporting Directive (“CSRD”) and
the International Financial Reporting Standards
(“IFRS”) S1 and S2. Regulatory uncertainty has
made it necessary to act nimbly and respond
accordingly. Throughout 2025, we completed
our CSRD-aligned double materiality
assessment, which, as well as putting Entain
ingood stead for future disclosures, reaffirms
that our strategy is focused on the right areas,
reflecting the sustainability-related impacts,
risks and opportunities most material to the
Group and its stakeholders.
We hope you find this coming section
informative and engaging, as we reflect on
themomentum delivered across each pillar.
Entain has long recognised that sustainability is key to
maintaining trust and fostering long-term growth.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Sustainability at Entain
42 Entain plc Annual Report 2025
Be a leader in
player protection
Provide a secure and
trusted platform
Create the environment for
everyone to do their best work
Positively impact
ourcommunities
Ambition
Focus areas Oversight
Be a leader in
player protection
To be an in-market industry leader
in customer protection, providing
innovative features, customer
support and communications
4 Be an in-market industry leader in tailored
customer protection tools and processes
4 Empower our people to support and
protect our customers
4 Prevent harm through education and
responsible communications
4 Promote research and share evidence-
based learnings with the industry
Sustainability
&Compliance
Committee
Provide a secure
and trusted
platform
To lead on integrity in everything
that we do. From having the
highest ethical standards, to only
operating in regulated or
regulating markets, to having
robust data privacy and
cybersecurity programmes
4 Only operate in regulated or regulating
markets
4 Ensure ethics and integrity are at the core
of our organisation and culture
4 Provide industry-leading cybersecurity,
data privacy and AI governance
4 Maintain clear and robust governance
processes for each of our material
sustainability topics
Sustainability
&Compliance
Committee
Audit & Risk
Committee
Create the environment
foreveryone to do
theirbestwork
To be an employer of choice, and
build an inclusive and supportive
culture where talent from all
backgrounds can thrive
4 Attract, engage and retain the best, most
diverse talent
4 Provide the right growth opportunities for
all
4 Build a sense of belonging for all Entainers
People
&Governance
Committee
Positively impact our
communities
To support and positively impact
our communities around the globe,
and work towards achieving net
zero for our own operations (Scope
1 and 2 greenhouse gas emissions)
4 Reduce our environmental impact
4 Create a sustainable value chain
4 Promote grassroots, women’s and
disability sports
4 Support the communities in which we
operate
Sustainability
&Compliance
Committee
Our performance across ESG rating agencies
We voluntarily report to many of the leading independent ESG rating providers, who in turn provide a score based on factors such as risk exposure,
resilience, controversies and performance in relation to sustainability topics. We are proud to be a sector leader amongst many of these providers
the following table shows our performance over time:
Agency
Rating
2025 2024
Industry Rank
MSCI ESG
ESG Score
AAA (7.8) AAA (7.4)
Among the 9.6% of the industry with an AAA rating
Sustainalytics
ESG Risk Rating
1
18.4 18.0
32nd percentile
ISS ESG
ESG Score
49.68 49.38
2nd decile (top 20% of the industry)
S&P Global Corporate
Sustainability Assessment
ESG Score
58 58
91st percentile and Sustainability Yearbookmember
FTSE4Good
ESG Score
4.2 4.2
95th percentile
CDP
Climate Score
B B
N/A
1. A lower score represents a lower risk rating.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Sustainability at Entain
Entain plc Annual Report 2025 43
1
Preparing for forthcoming
regulatory requirements
Governments, standard-setters and
policymakers continue to take steps to
standardise sustainability disclosures across
the globe, particularly for large and listed
organisations. Whilst requirements vary at a
jurisdictional level, most sustainability reporting
standards are increasingly introducing
mandatory disclosures relating to general
topics (such as governance and risk
management processes) and sustainability-
related topics (such as climate change and
equal opportunities) where these are deemed
to be material, with disclosures often subject to
assurance by an independent third party.
These reporting frameworks are likely to
determine how we communicate and report
progress across our material sustainability-
related topics in the future. In particular, we
anticipate reporting in accordance with the
European Sustainability Reporting Standards
(“ESRS”), as mandated by the CSRD, and IFRS
S1 and S2, as developed by the International
Sustainability Standards Board (“ISSB”).
The CSRD is a European directive which
mandates sustainability reporting. To comply
with CSRD, companies are required to report in
accordance with the ESRS. The ESRS provide a
consistent and standardised reporting
framework ofgeneraland topical”
standards, based on an organisation’s material
sustainability-related impacts, risks and
opportunities (“IROs). We expect to issue our
first CSRD- and ESRS-aligned sustainability
statements in early 2028, for the financial year
ending 31 December 2027.
IFRS S1 and S2 provide a global baseline for
sustainability- and climate-related financial
disclosures, based on an organisation’s
material sustainability- and climate-related
risks and opportunities. We continue to monitor
the endorsement and adoption of the
standards across our markets and anticipate
issuing sustainability statements aligned with
jurisdictional requirements. In 2026, Entain will
be submitting its first report in Australia in
accordance with the Australian Sustainability
Reporting Standards (“ASRS”), and we
anticipate to report against the UK
Sustainability Reporting Standards (UK SRS”),
when adopted. Other markets in which we
operate, such as Brazil and the Philippines,
have taken steps to adopt the standards,
although we do not currently anticipate
beingin-scope for mandatory reporting
inthose jurisdictions.
We are working towards an integrated
sustainability reporting framework and continue
to monitor the interoperability of reporting
standards, with an aim to satisfy both the
requirements of the ESRS and IFRS S1 and S2.
UK Sustainability Reporting Standards
(broadly in line with IFRS S1/S2
1
).
Australian Sustainability Reporting Standards
under AASB S2 (in line with IFRS S2) in force.
Entain Australia and New Zealand first
reporting in Q1 2026 on FY 2025 data.
EU Corporate Sustainability Reporting
Directive (in line with ESRS), with Entain
expected to report at a Group-level in Q1 2028
on FY 2027 data.
Regulatory changes in 2025
The regulatory landscape evolved significantly
during the year. The European Union advanced
measures intended to simplify and phase the
implementation of sustainability reporting
requirements, includingstop-the-clock
changes to reporting timelines, proposals to
modify the scope of the CSRD through revised
thresholds, and work to revise and simplify the
ESRS to reduce disclosures and clarify
requirements. Whilst the precise timing and
final requirements continue to emerge, these
changes reinforce the continued direction of
travel towards more decision-useful and
proportionate sustainability disclosures.
With this in mind, we are taking a pragmatic
and forward-looking approach to sustainability
reporting. By anticipating potential shifts in
stringency and urgency, we are positioning the
Group to respond effectively and ensure
compliance as requirements evolve. Entain
anticipates to remain within scope of the
revised CSRD thresholds, and we are therefore
continuing to progress our readiness activity.
Preparing for reporting in accordance with
the CSRD
An important milestone this year included the
refresh of our double materiality assessment
(“DMA”), aligned with the requirements of the
ESRS. This process brought together subject
matter expertise from across the global Group
to identify, assess and determine our material
sustainability-related IROs, both within our
own operations and across our value chain.
We also appointed an independent assurance
provider to support our transition to assured
sustainability statements. Subject to the
applicable requirements and final regulatory
timelines, we intend for the assurance provider
to perform limited assurance over our
sustainability statements for the financial year
ending 31 December 2027 (expected to be
published in early 2028).
This year, our assurance provider assessed the
methodology of our DMA and commenced
readiness work with us to help strengthen the
governance, processes, controls and data
underpinning our sustainability disclosures.
This section explores the methodology and
approach that we applied to our DMA, as well
as the outcomes of the assessment.
Our methodology and approach
We aligned our methodology for the DMA with
the requirements of the ESRS alongside
relevant industry and best-practice guidelines.
The assessment considered the following
perspectives to determine Entain’s material
sustainability-related IROs.
1. The FCA is currently consulting on proposals to amend
the UK Listing Rules to reflect UK SRS. A phased
introduction of reporting requirements for financial
years beginning on or after 1 January 2027 is expected.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Sustainability at Entain
44 Entain plc Annual Report 2025
Impact
Materiality
The impact of our own
operations and value
chain on society and
the environment
Financial
Materiality
How sustainability-
related risks and
opportunities affect our
financial prospects
The DMA followed a four-phase process, ensuring an objective and evidence-based approach:
Build a holistic
viewofEntain’s
business model
andvalue chain
CSRD requires us to define our business model and related value chain. This
mapping exercise represents an important foundation for identifying our IROs and
stakeholder groups.
The output of this exercise was a map of Entain’s own operations and upstream
and downstream (input/output) value chain, encompassing our business model,
activities, relationships and dependencies. From this, we were able to identify key
sustainability-related dependencies and to construct our initiallong listof IROs.
Identify IROs and
engage stakeholders
We developed a long list of actual and potential IROs over the short, medium and
long-term from relevant internal and external documentation, drawing from
sources such as our business model and value chain, risk registers and enterprise
risk management (“ERM”) procedures, industry insights, peer reports, and our
submissions to ESG rating agencies.
Following this, stakeholders and subject matter experts (“SMEs”) across the Group
shared their insights on IROs through targeted interviews and workshops. In
addition to those relating to topics prescribed by the ESRS, we also identified IROs
relating to topics specific to Entain’s strategy and business model (“entity-specific
topics”), such as safer betting and gaming.
Assess IROs
usingadefined
scoring criteria
We engaged with SMEs to assess and score the IROs for materiality, applying
thefollowing methodology:
Financial materiality: The criteria for assessing and scoring risks and
opportunities was aligned with our ERM methodology, which considers the
likelihood of the risk or opportunity occurring, and the magnitude of impact to
theGroup.
Impact materiality: The criteria for assessing and scoring impacts was aligned
with the requirements of the ESRS and supplementary guidance developed by the
European Financial Reporting Advisory Group (“EFRAG”), assessing scope, scale
and irremediability alongside likelihood.
In line with the requirements of the ESRS as at July 2023, all IROs were scored on
an unmitigated basis.
Apply thresholds
todetermine
materialIROs
As defined by our ERM methodology, we assessed the likelihood and magnitude
of business impact to evaluate sustainability-related risks. The same criteria was
used for assessing sustainability-related opportunities through an inverted lens.
Through this application, we were able to identify qualitative and quantitative
materiality thresholds to determine those that are material.
As impacts, in the context of sustainability, are not considered within our ERM
methodology, we tailored our approach to determine qualitative and quantitative
materiality thresholds, ultimately applying the requirements of the ESRS and
supplementary guidance developed by EFRAG.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Sustainability at Entain
Entain plc Annual Report 2025 45
Our material sustainability-related topics and sub-topics
The table below shows both the entity-specific and ESRS-prescribed topics that were deemed material through their underlying impacts, risks or
opportunities (or a combination of these).
Materiality was determined over three time horizons which we define as short-term (0-1 years), medium-term (1-5 years) and long-term (5+ years).
Entity-Specific
Be a leader in
player protection
Topic Sub-Topic
Consumers
and End Users
Safer betting and gaming
Create the environment for
everyone to do their best work
Topic Sub-Topic
Own Workforce
Working conditions
Equal opportunities and treatment for all
Provide a secure and
trustedplatform
Topic Sub-Topic
Consumers
and End Users
Information-related impacts for
consumers and/or end users (data
privacy and cybersecurity)
Workers in the
Value Chain
Other work-related rights
Business
Conduct
Corporate culture (including bribery
andcorruption)
Sports betting integrity
Anti-money laundering and
anti-financial crime
Positively impact
ourcommunities
Topic Sub-Topic
Climate Change
Climate change mitigation
Climate change adaptation
Affected
Communities
Communitieseconomic, social
andcultural rights
Our next steps for the forthcoming year
We intend to refresh our DMA ahead of our first ESRS-aligned sustainability statement, which we currently expect to publish for the financial year
ending 31 December 2027. This timeline is contingent upon the adoption of the Omnibus package
2
by the relevant European member states and
confirmation that the Group remains within the scope of the applicable legislation. Throughout the remainder of 2026, we will be taking a number of
steps to move towards alignment in our sustainability reporting with the ESRS, including ensuring the appropriate, material information is prepared
alongside our IROs, in line with the disclosure requirements of the ESRS.
In preparation for limited assurance over our sustainability disclosures, we have engaged our assurance provider to conduct an assurance readiness
assessment for a selection of our sustainability metrics. The output of this assessment will inform our approach to strengthening our data collection
procedures and the associated internal controls.
2. See Omnibus package on corporate sustainability reporting www.finance.ec.europa.eu/news/omnibus-package-2025-04-01_en
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Sustainability at Entain
46 Entain plc Annual Report 2025
Governance of Sustainability at Entain
Oversight of Entain’s sustainability strategy,
and the activities which underpin that strategy,
is principally undertaken by the Sustainability &
Compliance Committee and the People &
Governance Committee (theCommittees”),
both being sub-committees of the Board of
Directors of Entain plc (theBoard”). The terms
of reference and membership for each
Committee can be found on the Corporate
Governance section of our website
www.entaingroup.com/about-entain/
corporate-governance/board-committees.
Updates on our material sustainability topics
are periodically reported to the relevant
Committee through those functions which
retain day-to-day responsibility for managing
the relevant sustainability priorities, including
our Group Sustainability, Ethics, Compliance,
and Anti-Financial Crime functions. Other
dedicated steering groups are in place for
topics such as safer betting and gaming, which
necessarily requires deeper cross-functional
collaboration from across the business.
Further details on the activities conducted by
the Committees throughout the year can be
found within the relevant reports on pages
120-133.
Sustainability & Compliance Committee
The Sustainability & Compliance Committee
provides oversight of the Group’s sustainability
programme, reviewing the performance of the
Group against its sustainability strategy, setting
and monitoring the performance against
internal key performance indicators and
monitoring performance against external
sustainability-related index evaluations. The
Committee also oversees, and receives regular
reports in relation to, the majority of the Group’s
underlying material sustainability topics.
Recommendations of the Committee are
submitted for approval to the Board.
Throughout 2025, the Committee received
regular updates in relation to such matters. In
addition to ordinary updates, the Committee
also reviewed our refreshed approach to
charitable donations and community
investment activities and updates on key
regulatory developments across the markets in
which we operate.
The Committee also reviewed progress
towards readying the Group for compliance
with upcoming reporting requirements,
including the CSRD, and in particular, reviewed
Entain’s CSRD-compliant double materiality
assessment, further detail in relation to which
can be found on page 132.
People & Governance Committee
The People & Governance Committee provides
oversight of Entain’s sustainability-related
topics that relate to our colleagues (including
contractors and other workers in the value
chain) and our corporate governance practices.
In particular, in 2025, the Committee received
three comprehensive updates on diversity,
equity, and inclusion (“DE&I”) activity. Further
details on our DE&I highlights can be found on
page 62.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
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Entain plc Annual Report 2025 47
Entain plc Board
Sustainability &
ComplianceCommittee
4 Provides oversight of
Entain’s sustainability
and compliance
programmes
4 Reviews and
recommends the
approval of the
sustainability strategy
tothe Board
4 Oversees the effective
management of Entain’s
ongoing relationship
and engagement with a
wide spectrum of
stakeholders
People & Governance
Committee
4 Leads the process for
appointments to the
Board, with due
consideration for the
benefits of diversity
4 Board training
4 Reviews workforce
policies and practices
and monitor their
consistency with
Entain’s purpose,
strategy and values
4 Reviews developments
incorporate governance
practices, law and
regulations
Group Functions
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Sustainability at Entain
48 Entain plc Annual Report 2025
Key topics of oversight
Consumers and End Users
Safer betting and gaming
Information-related impacts
for consumers and/or end
users (data privacy and
cybersecurity)
Business Conduct
Corporate culture (including
bribery and corruption)
Sports betting integrity
Anti-money laundering and
anti-financial crime
Climate Change
Climate change mitigation
Climate change adaptation
Affected Communities
Communities, economical,
socialand cultural rights
Compliance Governance
Sustainability-Related
Principal Risks
Metrics and Targets
Charitable Donations and
Community Investments
Key topics of oversight
Own Workforce
Working conditions
Equal opportunities and
treatment for all
Workers in the Value Chain
Other work-related rights
Talent and Capability
Engagement and Culture
Employee Wellbeing
Workforce Engagement
(providing a “colleague
viewinthe boardroom)
Progress against our sustainability strategy
Be a leader in player protection
To be an in-market industry leader in customer protection, providing innovative features,
customer support and communications.
Aligned Material Topics
4 Consumers and End Users:
Safer betting and gaming
Oversight
Sustainability & Compliance Committee
Focus areas
2025 Highlights
Be an industry leader in tailored customer
protection tools and processes
4 Launched our new approach to safer betting and gaming, the “Committed to Player
Safety” framework.
4 Launched our safer betting and gaming guidelines, supported by tangible actions, to
embed our framework into day-to-day operations across our Group.
4 Renewed our Global Gambling Guidance Group certification in Italy for bwin.it and
eurobet.it.
Empower our people to support and protect
our customers
4 Launched regular best-practice sessions across the Group to embed our approach to
safer betting and gaming, and to support the sharing of best practices.
4 Achieved a 99% (2024: 99%) completion rate of our Group-wide specific safer betting
and gaming training module, one of the modules that contributes to our Big4 compliance
training programme.
4 Partnered with EPIC Global Solutions to deliver safer betting and gaming training to our
customer protection colleagues and independently quality assure a sample of our
customer interactions.
Prevent harm through education and
responsible communications
4 Launched a number of safer betting and gaming campaigns and initiatives, online and
in-store, to mark Safer Gambling Week across the UK, Ireland and Europe.
4 Continued to spend 20% of our advertising budget in the UK on safer betting and
gaming communications.
Promote research and share evidence-
based learnings with the industry
4 Initiated a major programme to study, measure, and map the illegal gambling market
and its infrastructure.
4 Participated in the UK Gambling Commission’s pilot to identify customers at heightened
financial risk.
4 Participated in the GamProtect scheme, a central exclusion register between
participating operators in the UK.
4 Implemented the UK statutory gambling levy to fund research, prevention andtreatment.
In the context of safer betting and gaming,
our approach is simple: we are committed to
player safety.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Sustainability at Entain
Entain plc Annual Report 2025 49
Committed to Player Safety
Our approach to safer betting and gaming is
rooted in our culture and values and is
embedded across our organisation. Our
approach is tailored to the specific context of
each markets challenges and needs, and our
ambition is to prevent harm across our global
footprint. Whilst each market is different, our
overall framework, which we callCommitted
to Player Safety”, is captured by three key
principles.
We continue to monitor our player protection
programmes, the results of which are reviewed
by the Group Executive Committee and the
Sustainability & Compliance Committee.
Fundamental to our overall approach to safer
betting and gaming is the recognition that the
job is never done, and we continuously evolve
our approach based on local market conditions,
customer feedback and other insights as well
as when new evidence and technologies
emerge to improve the experience and support
for our customers.
Engage
We engage with regulators, governments, industry
and academics to evolve our understanding of
safer betting and gaming and to deliver a positive and safe
environment for our customers.
Protect
We take action to
protect our customers
from risks so that they
can have a positive and
safe experience using
our products.
Support
We communicate with
our customers and aim to
equip them with tools and
information to promote
safer betting and gaming,
while supporting our
employees with training to
identify and help manage
the risk of potential harm.
Embedding our approach across
theGroup
Alongside the Committed to Player Safety
framework, we launched safer betting and
gaming guidelines, supported by tangible
actions, to embed the framework into our day-
to-day operations.
To support each of our markets in adopting
andtailoring our safer betting and gaming
approach to local regulation and needs, we
conduct monthly best practice sessions. These
act as a platform to share safer betting and
gaming best practices across our global
network, with topics in 2025 including:
4 The implications of gambling-related harm
for consumers and operators, and practical
steps to tackle gambling-related harm.
4 Best practices for engaging with regulators.
4 Better Change’s “Positive Playframework,
focusing on empowering players to enjoy
betting and gaming in a safe and
sustainable way.
4 Lessons learned from our participation
inthe GamProtect scheme.
4 Reflections from the UK Gambling
Commission’s financial risk assessment
pilot, which evaluated new approaches
toidentify customers at heightened
financialrisk.
1. Overview
8. Strategic Report
103. Governance
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50 Entain plc Annual Report 2025
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Sustainability at Entain
Entain plc Annual Report 2025 51
Engage
Our
sustainability
strategy in
action
We engage with regulators, governments,
industry and academics to deliver a positive and
safe environment for our customers. By working
with local stakeholders, and bringing our
international expertise to bear, Entain maintains
abalanced regulatory framework tailored to
local market conditions.
A critical part of working with policymakers,
regulators and law enforcement officials is our
commitment to seek to reduce the scale of the
illegal market, ensuring that our regulatory
objectives are not undermined by unlicensed
operators. The illegal gambling market is
acompetitive threat to licensed operators,
afiscalthreat to governments, but more
importantly, athreat to customers many of
whom are unaware of the risks they run using
unlicensedoperators.
While regulated and licensed operators, such as
Entain, are rightly held to a high standard of player
protection from knowing our customers, through
anti-financial crime measures, to safer gambling
controls – illegal operators avoid these controls
and the associated costs to their balance sheet
and public safety.
Unlicensed operators do not pay gambling taxes.
As tax and regulatory pressure grows on licensed
operators, as it has in many markets in 2025, the
lower cost base allows illegal operators to offer
generous odds, pricing and promotions to players.
Minimising the illegal gambling market is key to
establishing sustainable, regulated betting and
gaming markets. Entain supports the case for
regulation that strikes the right balance of
providing the best protection for customers, raising
tax revenues for governments, while enabling
licensed operators to be commercially competitive.
Regulation that is too restrictive can make the
offering of licensed operators less attractive,
leading to growth in the illegal gambling market
that, in some European territories, such as France,
has reached up to 60%
3
of gambling activity.
What we are doing
As a responsible operator, Entain is
committed to combating the illegal
gambling market and educating customers
on its associated harms. In 2025, we
launched a major programme to study,
measure and map unlicensed online
gambling and its supporting infrastructure
across seven key global markets
4
. Drawing
on more than 125 sources, this work
consolidates existing evidence, identifies
material gaps in current understanding,
and strengthens the overall evidence base.
The study assesses the size, scale and
structure of the illegal gambling market, the
effectiveness of different policy responses,
and the economic and human harm
caused by unlicensed operators. We
intend to publish the full findings later in
2026, establishing a comprehensive
reference point for policymakers, regulators
and industry stakeholders.
Initial analysis indicates that the illegal
onlinegambling market is both significant
and expanding, accounting for an
estimated 35% of activity in mature
markets and more than 30–40% in
certainrestrictive jurisdictions in which
Entain is present.
Early findings also suggest that illegal
operators disproportionately target young
and vulnerable consumers.
Our research reinforces that robust
measurement requires a combination of
web intelligence analysis and consumer
survey data, as no single methodology can
capture the full scale or complexity of the
issue. It further highlights that there is no
single solution. Effective suppression of the
illegal gambling market will require
sustained enforcement action against
major illegal networks, alongside
coordinated efforts to disrupt their
marketing channels, payment
mechanisms, commercial partnerships and
wider technical infrastructure.
Using these insights, we will review
relationships with suppliers that knowingly
provide services to unlicensed operators,
engage constructively with regulators and
elected officials on best practice
approaches, and, where appropriate, refer
matters to law enforcement authorities.
Spotlight on our
illegal gambling
market research
Support
appropriately when they identify signs of
potential harmful behaviour.
In 2025, we continued to partner with EPIC
Global Solutions to deliver a mixture of remote
and face-to-face classroom training for our
customer protection colleagues across the UK,
Gibraltar and Manila. The training aims to
equip our colleagues with the ability to:
4 Identify potential gambling-related harm
using the The Gambling Spectrum”.
4 Understand the 360-degree view of
acustomer using the “Do, Say and
Feel”model.
4 Explore different types of listening and
questioning techniques.
4 Demonstrate how to use empathy
effectively in interactions.
4 Apply learned techniques in
complexscenarios.
From December 2024 to December 2025, we
submitted a sample of customer calls every
month for independent quality assurance by
EPIC Global Solutions
5
. The independent
reviewer assesses arange of quality indicators,
including but not limited to empathy, customer
education, harm prevention and the
effectiveness of the outcome of the call. We
received an average quality score of 100%,
across a total of 225 customer calls.
To empower our teams in their customer
interactions, we also offer refresher training at
various points throughout the year to provide our
customer protection colleagues with time to deep
dive on relevant topics.
We communicate with our customers and aim
to equip them with tools and information to
promote safer betting and gaming and support
our employees with ongoing training.
All of our colleagues are required to complete
mandatory annual training on safer betting and
gaming as part of our Big4 compliance training
modules, see page 55 for further details. This aims
to ensure our employees are kept up to date with
player protection topics, and are trained to spot
and adequately respond to indicators of
gambling-related harm.
Colleagues who engage directly with customers
receive specialised in-depth safer betting and
gaming training to help them identify potential at-
risk customers, enabling them to intervene
3. See Entain-backed report from Regulus Partners: www.entaingroup.com/sustainability-esg/the-black-market/.
4. Jurisdictions covered by the meta study include the UK, Germany, Spain, Netherlands, Brazil, Poland and Australia.
5. All customers are informed that calls are recorded for training and regulatory purposes. Calls are anonymised prior to submission to EPIC Global Solutions for quality assurance.
Uniting for player protection
We are proud to be a founding member and
sponsor of GamProtect. The scheme aims to
create a mechanism for operators to protect
customers who need the most support, by
sharing information in a safe and
securemanner.
We have embedded real-time recognition of
customers already registered with GamProtect
within our operations, and our teams are fully
equipped to identify those that may need to be
added to the register.
This allows us to proactively protect the
mostvulnerable customers and ensures that
those who need the most help are prevented
from gambling.
Implementing the UK statutory
gambling levy
We welcome the UK Government’s
introduction of a statutory levy for all licensed
gambling activity in the UK, which replaces our
previous voluntary contributions to research,
education and treatment (RET”).
Further information is included within our
Regulatory Update on page 38.
Policies
Relevant policies
Code of Conduct www.entaingroup.com/
media/rouaghuf/english-code-of-conduct-
november-2025.pdf
External Marketing Policy Statement
www.entaingroup.com/media/xi0msue5/
entain-group-marketing-
policy_external_2024.pdf
1. Overview
8. Strategic Report
103. Governance
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Sustainability at Entain
52 Entain plc Annual Report 2025
Protect
Our
sustainability
strategy in
action
We take action to help protect our customers
from risks so that they can have a positive and
safe experience using our products. Entain has
invested in the research and development of
proactive safer betting and gaming account
monitoring tools designed to define risk levels to
accounts (based on player activity, patterns, and
behavioural trends) and to enable appropriate
customer interactions. An example of this is
ARC™ (“Advanced Responsibility and Care”),
atailored customer protection tool that monitors
customer activity for risk factors. These tools have
been jointly developed with independent third-
party experts such as Mindway AI.
Whilst processes will differ according to local
regulations and codes, we will proactively impose
gambling controls where players voice concerns or
where we have identified a problem. We implement
tools to mitigate risk such as setting financial limits,
reality checks, time-outs, and, ultimately, temporary
or permanent self-exclusion. Customers identified
with the highest potential risk of gambling-related
harm may undergo a further manual review, which
could lead to conversations and interventions
performed by a specialised team to further support
players most at risk.
Safer Gambling Week took place over
17-23 November 2025. Alongside our
ongoing messaging throughout the year,
welaunched a number of campaigns and
initiatives to promote safer betting and
gaming in the UK, Ireland, and Europe.
We partnered with EPIC Global Solutions
todeliver two gambling-related harm
awareness sessions to our colleagues.
AnEPIC team member shared their lived
experience of gambling-related harm and
facilitated an in-depth Q&A that allowed
colleagues to explore the topic openly.
Thesessions provided a powerful
understanding of the personal, social, and
workplace impacts of gambling-related
harm, highlighted the importance of early
support, and reinforced the role that we all
play in promoting safer play.
Across our UK and European social media
accounts, we promoted safer betting and
gaming through homepage banners,
customer pop-ups and dedicated
communications to highlight the tools
and support available. Throughout the
week, our social accounts were active
with safer betting and gaming content,
and we worked with our affiliate partners
to extend campaign reach across their
digital channels.
In our UK shops, we continued to raise
awareness of safer play with full-shop
window takeovers, complemented by safer
betting and gaming resources and leaflets
to engage customers directly.
We also teamed up with Liverpool and
Birmingham football clubs and their
ambassadors to promote safer betting
and gaming messages at home games
and through social media.
Spotlight on safer
gambling week
Metrics
Metric
2025
2024
2023
£ Cash and in-kind contributions towards
responsible betting and gaming initiatives
5
6.4m 15.6m 20.8m
Customer complaints
6
1,966 2,457 3,927
Customer complaints specifically related to
abetting and gaming transaction
7
1,246 1,030 715
Self-exclusions made
8
54,834 48,866 53,745
5. Excludes contributions to research, prevention and treatment through the Gambling Levy Regulations 2025 within the UK.
6. Data for Great Britain only.
7. Data for Great Britain only.
8. Data for Great Britain only and includes self-exclusions made via our own processes (e.g. via customer services), and excludes third-party self-exclusion schemes such as GAMSTOP
(national online self-exclusion scheme).
Provide a secure and trusted platform
To lead on integrity in everything that we do. From having the highest ethical standards,
toonly operating in regulated or regulating markets, to having robust data privacy and
cybersecurity programmes.
Aligned Material Topics
Consumers and End Users: Information-
related impacts for consumers and/or end users
Business Conduct: Corporate culture
(includingbribery and corruption), sports betting
integrity and anti-money laundering and anti-
financial crime
Workers in the Value Chain: Other work-
related rights
Oversight
Sustainability & Compliance Committee
Audit & Risk Committee
Focus areas
2025 Highlights
Only operate in regulated or
regulatingmarkets
4 Continued to derive 100% of revenues from regulated or regulating markets.
Ensure ethics and integrity are at the core
of our organisation and culture
4 Refreshed our Big4 compliance training curriculum, achieving a 98% (2024: 99%)
average completion rate across the Group for all four modules.
4 Held our second Entain Ethics Day and launched our second Integrity Survey to measure
the success of Entain’s culture in key areas such as fairness, tone, leadership, clarity,
communication and reported misconduct, achieving a score of 83 out of 100 (2024: 80).
4 Advanced our 2024-26 modern slavery strategy through engaging with suppliers
identified as high-risk and enhancing the identification of modern slavery indicators
within our recruitment practices.
4 Established regional Financial Crime Committees to continually assess the maturity and
effectiveness of our anti-financial crime programmes, supported by on-site visits to
further test the effectiveness of our procedures.
Provide industry-leading cybersecurity,
data privacy and AI governance
4 Strengthened the governance of AI across the Group through establishing an
AIGovernance Committee and AI Governance Hub, to ensure AI is used responsibly
andsecurely.
4 Realigned our data privacy operating model and resources to better support the data
privacy programme.
4 Appointed a new Chief Technology and Information Officer and welcomed a new
Boardmember with cybersecurity expertise.
4 Extended our ISO 27001 certification to our office in Pune, India – building on our
successin gaining certification across 27 offices in 2024.
Maintain clear and robust governance
processes for each of our material
sustainability topics
4 Conducted a thorough double materiality assessment to identify our material
sustainability-related IROs and related sustainability topical standards in line with the
ESRS, also undertaking a compliance readiness assessment in partnership with our
independent assurance provider.
4 Provided regular updates to the Sustainability & Compliance Committee throughout the
year on progress against our sustainability programme priorities.
Reflecting on our three-year Ethics strategy
Entain has come to the end of its first three-year Ethics strategy, achieving critical milestones during this period.
Our highlights include improving our risk assessment process, carrying out detailed testing of key controls, tailoring and improving our training
modules, and launching several initiatives such as a new Group-wide register for gifts, hospitality, donations and conflicts of interest, holding an
Entain Ethics Day, undertaking an integrity survey and running an Ethics Champions League.
These actions have created a stronger compliance framework and strengthened our culture of transparency and accountability.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Sustainability at Entain
Entain plc Annual Report 2025 53
Understanding the
viewsof our colleagues
onethicalculture
Our
sustainability
strategy in
action
Our second Integrity Survey was a shorter
pulse survey, focused on seven pillars of
culture that we wanted to track, namely:
1. Observed and reported misconduct
2. Organisational fairness
3. Tone from the top
4. Direct manager leadership
5. Clarity of expectations
6. Openness of communications
7. Team environment
Respondents were asked a series of
questions that were scored on a five-point
scale (strongly agree to strongly disagree).
The results of the survey have been shared
across the Group and, in 2026, we will
support managers and teams to focus on
their culture and facilitate discussions and
learning around this topic. Our overall survey
score out of 100 increased to 83 (2024: 80).
We are encouraged that these results
indicate that our efforts to embed a strong
ethical culture at Entain are working, and that
our colleagues feel informed and empowered
to act with integrity. The most notable score
improvement this year was clarity of
expectations, increasing to 86 (2024: 80),
demonstrating that our colleagues
understand clearly the behavioural
expectations that we have at Entain.
This year, we strengthened the certifications
sought from senior managers to support
Group-wide efforts in further enhancing our
risk and control environment and general
good corporate governance practices.
100%of senior managers across the Group
confirmed that they have read, understood
and complied with our code of conduct
andpolicies.
We also held Entain’s second Ethics Day,
where the theme was “everyday ethics: small
actions, big impact”. Ethics Day is more than
an event, it supports awareness and
accountability, equipping our colleagues to
make the right decisions.
We built on the success of last year’s panel
session and included drop-in sessions and a
training session. The panel included our Chief
Executive Officer alongside representatives
from our UK Retail, Compliance and Polish
businesses. The panel shared the results of
the Integrity Survey, discussed what the
themes meant to them and shared the
winners of our popular ethics competitions.
These results indicate
that our efforts to embed
a strong ethical culture at
Entain are working, and
that our colleagues feel
informed and
empowered to act
withintegrity.
1. Overview
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103. Governance
167. Financial Statements
Sustainability at Entain
54 Entain plc Annual Report 2025
Investing in our Big4 compliance
training modules
The Big4 is Entain’s mandatory e-learning
programme which is delivered on an annual
basis across the Group. In 2025, we refreshed
our training strategy to ensure that all
colleagues have a common baseline of
knowledge that is critical to our operations,
with a focus on real-life examples.
We achieved a 98% (2024: 99%) average
completion rate globally, across all four
modules. Every colleague, unless a justified
exception applies, must complete all four
modules. For colleagues eligible to participate
inthe Group bonus plan, bonus payments can
be reduced to zero if all four modules are
notcompleted.
The curriculum explored a number of topics that are critical to protecting our organisation, customers and communities:
The Divided Path
The Art of Compliance
Data under Siege
People and Planet
4 Code of Conduct
4 Anti-bribery and corruption
4 Gifts, hospitality
anddonations
4 Conflicts of interest
4 Supply chain risk
4 Anti-money laundering
4 Protecting confidential information
4 Safer betting and gaming
4 Fraud
4 Signing contracts (tailored to
therole)
4 Data privacy
4 AI guidelines
4 Cybersecurity
4 Speaking out against misconduct
4 Recognising and addressing
modernslavery
4 Promoting wellbeing, health and safety
4 Sustainability strategy and environment
Tackling modern slavery
Our commitment to ethics and sustainability
also extends to our business partners. We
work closely with our suppliers to support the
protection of human rights beyond our own
operations. Our expectations of our suppliers
are laid out in our Supplier Code of Conduct.
Agreeing to this Code is a requirement for
providing goods and/or services to Entain.
Throughout 2025, we advanced our 2024
2026 Modern Slavery Strategy (see further
details on our website
www.entaingroup.com/media/hfuflmv3/
entain-group-modern-slavery-
strategy-2024-26.pdf) and tracked progress
against key performance indicators. We remain
committed to excellence, transparency, and
strengthening due diligence across our
supplychain.
As part of our recruitment process, we
introduced a new Applicant Tracking System
with enhanced monitoring capabilities to help
identify potential indicators of modern slavery.
Following a risk assessment on our suppliers
in2024, we engaged directly with suppliers
identified as high-risk and further integrated
EcoVadis into our supply chain
sustainabilityprogramme.
We have also established plans to further
enhance our human rights due diligence
practices through targeted supplier site visits,
which will commence in 2026. These visits aim
to support our suppliers in meeting our
standards, raise awareness of human rights-
related risks and safeguard working conditions
and worker welfare across our supply chain.
Entain aligns with the Ethical Trade Initiative’s
Base Code, embedding its principles into
relevant Group policies and procedures. We
have also maintained our Tier 2 ranking in
CCLAs independent annual modern slavery
statement benchmarking exercise.
Preventing financial crime
In 2025, our Anti-Financial Crime (“AFC”)
function built upon the robust framework
established in 2024 to prevent financial crime
within the betting and gaming industry. Under
the leadership of the Group Money Laundering
Reporting Officer and the Global Head of Anti-
Financial Crime, and with the support of our
dedicated AFC team, we enhanced and
optimised our function to ensure it remains
agile, sustainable, and proportionate in
managing and mitigating financial crime risks.
Our governance framework continues to
ensure effective oversight and control of
financial crime risk across the Entain platform
and our international subsidiaries, reinforcing
our commitment to combating financial crime.
The establishment of regional Financial Crime
Committees across both international and
subsidiary platforms has enabled AFC to
continually assess the maturity and
effectiveness of local AFC risk programmes
andprovide upskilling where necessary. These
evaluations are supported by on-site visits
which test the effectiveness of policies,
procedures, and controls, identifying areas
forimprovement.
Additionally, all Entain Leadership Team (“ELT”)
members completed a mandatory two-hour
training session, which covered topics including
anti-money laundering, the new failure to
prevent fraud offence and liability for actions of
senior managers, under the Economic Crime
and Corporate Transparency Act 2023.
This training ensures our senior leaders are
fullyaware and understand relevant legal
requirements, as well as their obligations
tonurture a strong ethical culture across
thebusiness.
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Entain plc Annual Report 2025 55
Fostering integrity in sports
As a leading sports betting company, Entain
plays an active role in safeguarding the values
and integrity of sport. We want all sports
events to be fair and free from outside
manipulation. This is why we work closely with
regulators and sport governing bodies to
combat match-fixing, spot-fixing, and other
corrupt betting activity.
We are a founder and longstanding member of
the International Betting Integrity Association
(“IBIA”). The IBIA operates a global alert
platform which now includes over 40 regulated
members from around the world. Members
input their own suspicious betting activity to the
global alert platform, enabling concerns to be
shared amongst betting operators. This global
network of members is invaluable to Entain’s
efforts to stamp out match-fixing.
We also financially support the Professional
Players Federation (“PPF”) in their athlete
education initiatives, designed to reduce the
risk of match-fixing in sport. In 2025, the PPF
focused on educating sports participants on the
risks of betting within their own sport, and the
improved detection systems in place between
operators, integrity monitoring bodies and
gambling regulators.
Ensuring trustworthy artificial
intelligence (“AI”) usage at Entain
In 2025, we expanded our efforts to strengthen
the governance of AI across the Group to
ensure innovation is delivered responsibly
andsecurely.
We established an AI Governance Committee
to provide oversight of AI-related risks,
maintain compliance, and guide the
development and deployment of AI systems.
To embed best practice, we launched an AI
Governance Hub, serving as a central resource
that offers guidance, standards, and training
materials to build AI literacy among colleagues.
Our AI Policy includes SAFE AI principles,
namely Security, Awareness, Fairness,
Education, Accountability, and Integrity, which
set out a clear foundation for responsible AI
use. These measures help us to strike the right
balance: realising the benefits of utilising AI,
mitigating risks associated with its use, and
building trust with our customers and partners.
Safeguarding our corporate and
customer information
Data privacy is embedded in everything we do,
with dedicated resources to monitor the
effectiveness of our privacy activities globally,
keeping risks under review, and updating
policies, processes and procedures. Our
standards and commitments are outlined in our
policies, comprising the Group Data Protection
Policy and the Group Data Retention Policy,
which are publicly available on our website
https://www.entaingroup.com/
sustainability-esg/esg-policies-reports/.
In 2025, we restructured our Group Data
Privacy function into two dedicated
subdivisions, allowing us to expand our
capabilities and divide responsibilities so that
legal and compliance matters are dealt with by
Data Protection Officers (“DPOs”) and Legal
Counsels, and other matters by our operational
subdivision. As a result, our operations are now
better organised to support effective execution
against our data privacy strategy.
To enhance collaboration and support for
DPOs across regional teams and jurisdictions,
we host a periodic DPO forum alongside
smaller regional forums where colleagues can
connect, address common topics, and share
best practices.
We have instigated projects to strengthen our
data privacy practices, including Privacy by
Design, with appropriate resources made
available to all our colleagues. Data privacy is
also included within our mandatory Big4
compliance training modules, with more
specific training provided to functions where a
focused approach is needed.
The Data Privacy function has worked closely
throughout the year with national data
protection authorities and other industry
regulators, consistently addressing individuals’
rights, for example when supporting the
business on implementing brand- and product-
specific opt-in processes.
Maintaining strong cybersecurity
practices
Cybersecurity remains a principal risk for Entain
and a critical enabler of our long-term success.
In 2025, we continued to embed robust
cybersecurity policies and practices into the
foundation of our business supporting
resilience, regulatory confidence, and
sustainable growth across the Group. Our
approach goes beyond protection by actively
engaging with business units and executives to
ensure that security measures accelerate
delivery and enhance operational efficiency.
We are not only committed to monitor and
respond to current security threats, we also
conduct horizon scanning to anticipate
potential risks to protect our players.
In 2025, we welcomed a new Board member,
Edmond Mesrobian, with expertise relevant to
this field, to support our commitment to
embedding a culture and awareness of
cybersecurity across the business. Given that
cybersecurity is a principal risk, the Director
ofCybersecurity and the Chief Information
Officerregularly present to the Audit
&RiskCommittee.
Cybersecurity training is included in our Big4
compliance training modules. Beyond this, we
identified functions which are at a higher risk of
being targeted by cybersecurity threats and
delivered tailored training and risk awareness
campaigns to them. During our Cybersecurity
Month held in October 2025, we delivered
further training and information, which
established individual responsibilities on
cybersecurity for the entire workforce.
Cybersecurity underpins the integrity of our
financial and operational processes. From
supporting regular audits to embedding
secure-by-default principles, we ensure that
controls protect critical systems and maintain
trust across the Group. We conducted over
80audits of cybersecurity in 2025 and helped
establish information security requirements for
our business partners and key stakeholders.
Following monitoring improvements in 2024,
we also extended our 24/7 cybersecurity
monitoring, making us more resilient and faster
to respond to potential threats. We also
extended our ISO 27001 certification to our
office in Pune, India to reinforce trust with
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56 Entain plc Annual Report 2025
These measures help usto strike the right
balance: realising the benefitsof utilising
AI, mitigating risks associated with its
use, and building trust with our
customers andpartners.
customers and other stakeholders building
onour success in gaining certification across
27offices in 2024, representing 78.5% (2024:
81.5%)
9
of our operations. These measures
help us to reduce systemic risk and safeguard
continuity in regulated markets.
As AI adoption accelerates across Entain,
cybersecurity has played a central role in
shaping policy and enforcing safeguards
through the AI Governance Committee.
At the same time, we are leveraging AI within
cybersecurity to enhance threat detection and
audit automation scaling our defences while
enabling innovation.
Looking ahead, cybersecurity will remain key
for Entain’s ability to grow responsibly and
maintain trust with customers, regulators,
and shareholders. As technology and threats
evolve, we will continue to adapt our security
posture and governance frameworks, ensuring
that protection measures keep pace
withinnovation.
Policies
Relevant policies
Code of Conduct www.entaingroup.com/
media/rouaghuf/english-code-of-conduct-
november-2025.pdf
Supplier Code of Conduct
www.entaingroup.com/media/vhzdysod/
supplier-code-of-conduct-2025.pdf
Anti-Money Laundering (AML) and Counter
Terrorist Financing (CTF) Policy Statement
www.entaingroup.com/sustainability-esg/
esg-policies-reports/aml-statement/
Group Data Privacy Policy
www.entaingroup.com/media/0dwlqp1w/
group-data-privacy-policy-2025.pdf
Group Data Retention Policy
www.entaingroup.com/media/g5hfneue/
group-data-retention-policy-2025.pdf
Group Artificial Intelligence Policy
www.entaingroup.com/media/llshkd2b/
artificial-intelligence-policy.pdf
Group Anti-Bribery and Corruption Policy
www.entaingroup.com/media/ip1lh45k/
entain-group-anti-bribery-and-corruption-
policy-1.pdf
Group Anti-Facilitation of Tax Evasion Policy
www.entaingroup.com/media/oewlpkbt/
entain-group-anti-facilitation-of-tax-
evasion-policy-v4-1.pdf
Group Anti-Fraud Policy
www.entaingroup.com/media/ymym4o2f/
entain-group-anti-fraud-policy.pdf
Group Competition/Antitrust Policy
www.entaingroup.com/media/zp0bqxwi/
entain-group-competition-and-antitrust-
law-policy_final-002.pdf
Group Economic and Trade Sanctions Policy
www.entaingroup.com/media/esbk22rw/
entain-group-sanctions-policy_final.pdf
Group Human Rights and Modern Slavery
Policy www.entaingroup.com/
media/3dfpk5v3/entain-group-human-
rights-modern-slavery-policy.pdf
Group Whistleblowing Policy
www.entaingroup.com/media/hjebfj2r/
speak-out-whistleblowing.pdf
Metrics
Metric
2025 2024 2023
% of revenues from domestically regulated or regulating markets
100% 100% 100%
Number of markets exited with no clear path to a sustainable and safe regulated betting
and gaming industry
2 5
% of operations certified under ISO270016
78.5% 81.5% 80.0%
% of technology budget dedicated to cybersecurity
10.0% 12.0% 3.2%
£ impact of security incidents
0.025 m 0.7 m 0.7 m
Big4 compliance training completion rate
98% 99% 97%
Integrity survey score
83 80 N/A
9. The decrease in ISO 27001 coverage from 81.5% in 2024 to 78.5% in 2025 reflects an increase in operational headcount for markets not covered by the certification. This expansion
temporarily impacted the percentage coverage despite extending certification to Pune, India.
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Entain plc Annual Report 2025 57
Create the environment for everyone to do their best work
To be an employer of choice, and build an inclusive and supportive culture where talent
fromall backgrounds can thrive.
Aligned Material Topics
Own Workforce: Working conditions and
equalopportunities and treatment for all
Oversight
People & Governance Committee
Focus areas
2025 Highlights
Attract, engage and retain
the best, mostdiverse talent
4 Launched our UK Women in Leadership apprenticeship, with 21 talented participants
in2025.
4 Activated our new global employer brand and launched our employee value proposition.
4 Partnered with the Government of Gibraltar to host an industry-first Open Day and
launch our summer internship programme, inspiring the next generation of talent
through hands-on experience.
Provide the right growth
opportunities forall
4 Hosted career fairs to support our retail colleagues in exploring internal opportunities
and enhance the diversity of our teams.
4 Introduced our first collaborative and highly immersive global leadership
programme,Elevate.
4 Launched a programme of unlimited 1:1 professional coaching for middle managers, to
complement our executive coaching offering.
4 Introduced a global approach to performance management, to support growth and
embed a culture of continuous feedback.
Build a sense of belonging
for all Entainers
4 Achieved Tier 1 status within CCLA’s Corporate Mental Health Benchmark.
4 Received 3 awards and 17 nominations at the 2025 Women in Gaming
DiversityAwards.
4 Received an award for Outstanding LGBTQ+ Network of the Year at the Diversity
Network Awards 2025.
4 Concluded our two-year mental health training programme, with nearly 3,000 managers
having participated.
4 Launched the “Made for Managers” wellbeing hub with 40 hours of content to help
managers lead wellbeing conversations and foster safe, high-performing teams.
4 Launched “Nova”, our AI-powered wellbeing coach on stress, sleep, confidence and low
mood, with over 1,200 colleagues having engaged.
4 Achieved a record-high 84 out of 100 (2024: 77) score in our employee engagement
survey, “Your Voice”.
4 Launched the Gibraltar Rockstar Awards, recognising colleagues who embody
ourvalues and celebrating the behaviours that drive our culture of collaboration
andexcellence.
4 Continued to engage our colleagues on DE&I topics through a range of events and
campaigns from our Women@Entain, BlackProfessionals@Entain and BeYou@Entain
employee networks.
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58 Entain plc Annual Report 2025
Launching our global
employer brand and
employee value
proposition
Our
sustainability
strategy in
action
Our mission is to attract, acquire and retain the
talent that power our strategic priorities. In
2025, we reached the final milestone of our
three-year plan, the creation of Entain’s first
global employee value proposition (“EVP”) and
employer brand.
Built on extensive internal and external
research, the EVP centres on four global pillars
“energy”,impact”,pride” and “here to win
which define the distinctive
experience we offer across all markets. Our
strapline: Entain there’s nothing like it”
reflects the unique culture and opportunities
that set us apart. Our new visual identity
positions Entain as a modern, innovative,
Tier 1 global operator. It features our own
people from around the world and is
supported by a scalable framework that has
the agility to adjust to local needs.
The employer brand launched in India in
October, aligned with the transition to
“Entain India” and marking the opening of
our new Hyderabad office. The two-month
outdoor and digital campaign was
designed to sharpen our differentiation in a
highly competitive market and attract high-
quality talent.
UK Women in Leadership
Apprenticeship
Launched in February 2025, the Women
inLeadership Apprenticeship Programme
welcomed 21 talented learners from across our
UK business. Designed specifically for mid-level
female leaders, the programme offers
adistinctive and empowering
developmentexperience.
Driven by the vision and leadership of the
incredible women at Entain, this initiative
reflects a strong commitment to championing
gender diversity in leadership. It blends the
nationally recognised Level 5 Operations
Manager Apprenticeship with a bespoke
Women in Leadership curriculum, enriched by
Entain-led Lunch & Learn sessions and
interactive workshops. Together, these
elements create a holistic and impactful
learning journey.
We are proud to support high-potential female
leaders as they take bold steps toward
personal growth and professional success.
Their ambition and drive are shaping the future
of leadership within our organisation.
Following the success of the inaugural cohort,
the programme is set to relaunch in 2026, with
anticipated enrolment numbers mirroring those
of the first intake.
Supporting internal mobility through
our career fairs
We ran virtual sessions for our retail colleagues
interested in finding out more about remote
and field-based roles. These provided
colleagues with the opportunity to meet a
variety of our functions, understand their work
and key skills.
We also held dedicated workshops on honing
transferable skills, CV-writing, and interviewing.
Championing career opportunities
inGibraltar
As Gibraltar’s largest private employer, Entain
has taken a proactive approach in the
community through collaborating with the
Government of Gibraltar to host an industry
first open day for university students,
showcasing the many career opportunities that
Entain offers.
Entain proudly opened its doors at Regal House
for its inaugural Open Day in June, held in
collaboration with the Government of Gibraltar
and the Connect Hub. The event welcomed
over 20 local students to an immersive
experience showcasing the diverse career
opportunities within the global gaming industry.
The students joined eight interactive sessions,
giving students hands-on exposure to a variety
of departments. The event provided a unique
opportunity to engage directly with Entain
colleagues, explore career pathways and
experience our dynamic work environment.
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Entain plc Annual Report 2025 59
Building on this success and with the aim of
inspiring the next generation of talent, we
welcomed six ambitious students into our very
first summer internship programme: a four-
week journey designed to offer real-world
experience, cross-functional exposure and
achance to make a meaningful impact.
Over the course of four weeks, our interns
rotated across15 departments, gaining hands-
on experience, shadowing professionals and
learning the inner workings of our business.
The interns collaborated on a final project in
week four, applying everything they had
learned to solve a real business challenge: how
can we attract and retain younger customers?
Their ideas, insights and creativity were
showcased in a presentation tosenior leaders,
who were impressed by the quality of work
and fresh thinking. To wrap it up in one
sentence, one intern said: “I had a great
experience; I came into Entain with high
expectations, and I’m blown away with how
great my experiencewas.”
Elevating the next generation of leaders
at Entain
In 2025, we launched Elevate, Entain’s first
global leadership development programme, to
accelerate the development of 104 senior
leaders from 16countries. Participants were
typically three to four levels below the
Executive Committee and were selected
through a rigorous process, requiring evidence
of impact and potential. Participants reflect all
of our major markets, functions and spanned
across a broad range of demographics.
Informed by insights from our 360-degree
feedback tool, Elevate focuses on the
capabilities most critical to our organic growth
strategy: leading high-performance teams,
driving change and achieving results through
cross-team collaboration. Over 10 weeks of
immersive, live and scenario-based learning,
leaders don’t just learn about effective
leadership – they practise it. Working in diverse
peer groups, they apply new tools to realistic
challenges, supported by expert facilitators and
AI-enabled coaching. This combination of live
practice, expert support and peer learning
makes Elevate a modern, engaging
programme that strengthens everyday
leadership across our global business.
Participants rated the programme highly,
withan average satisfaction score of 4.3 out
of5 and an outstanding advocacy rating of
4.5out of 5. Participants reported a notable
increase in leadership confidence, rising from
an average score of 7.5 before the programme
to 8.8 after.
Elevate focuses on the capabilities most
criticaltoour organic growth strategy: leading
high-performance teams, driving changeand
achieving results through cross-team collaboration.
Coaching for success
In 2025, we extended our coaching far beyond
the top of the organisation by launching our
“Coaching Journey”, a tailored programme for
unlimited 1:1 coaching for middle managers
across the Group.
In its first two waves, 88 colleagues from all our
markets, functions, and diverse backgrounds
worked with external professional coaches on
real, day-to-day challenges, to sharpen their
impact where it matters most for colleagues
and customers.
This fresh, flexible approach sits alongside our
more traditional executive coaching offering for
the most senior leaders, meaning high-quality
coaching now reaches deep into our
leadershippipeline.
The programme achieved an outstanding
coach impact score of 4.9 out of 5, with
coaching sessions rated 4.8 out of 5 for
effectively addressing participants
development goals.
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60 Entain plc Annual Report 2025
Our new global performance framework
Our first global performance framework,
Podium Performance, was launched in 2025
and provides a consistent, contemporary
approach to goal setting, feedback and
development for colleagues across the Group.
The framework enables high performance with
minimal bureaucracy through outcome-focused
objectives, regular two-way feedback, and
end-of-year conversations covering results,
impact, and future development priorities.
To strengthen our managers’ capability for
high-quality performance discussions, we
supported more than 800 leaders through live
workshops and an AI-enabled practice
platform designed to build effective
feedbackskills.
In its inaugural year, the process saw strong
adoption, with feedback captured for
approximately 85% of our people throughout
the year, and 100% receiving impact ratings by
year end. This achievement reflects not only
high participation but the successful
establishment of a globally embedded
approach that strengthens accountability,
enhances transparency, and supports a culture
of continuous growth.
Investing in wellbeing and
psychologicalsafety
In 2025, we continued to strengthen our
commitment to colleague wellbeing by
nurturing a culture where psychological safety
is the norm and people feel empowered to look
after themselves in ways that matter most to
them. Entain Well-Me, our global wellbeing
strategy launched in 2025, remains grounded
in prevention, early intervention, and ongoing
care, delivered through our core programmes:
Think Well, Live Well, and Work Well. You can
read more about the Well-Me strategy on our
website https://www.entaingroup.com/
media/vlyp4x5t/
entain_wellbeingstrategy_2025.pdf.
Upskilling our managers on mental
health-related issues
People managers play a pivotal role in shaping
healthy, thriving teams, and for the past three
years, we have invested heavily in building
theircapability to support wellbeing in practical
ways. This remained a priority throughout
2025, and we successfully completed our
two-part mental health training programme,
rollingout the final module across India and
ourUKoffices.
Almost 3,000 managers have completed both
parts of the training, and its positive impact
was highlighted in this year’s all-employee
engagement survey, where we achieved an
outstanding 88 out of 100 for “My manager
takes an interest in my wellbeing.
To help sustain these skills, we introduced
“Made for Managers across the Group,
adedicated platform offering over 40 hours
ofbite-sized content designed to build
confidence in leading supportive conversations
and fostering psychologically safe, high-
performing teams. So far, 1,660 managers
have joined the Unmind platform and have
access to the “Made for Managershub.
Our self-booking coaching and therapy
services continued to be a trusted source
ofhigh-quality, innovative support, with
engagement remaining strong throughout
theyear. In 2025, colleagues accessed
3,547sessions. These sessions contributed to
significant, measurable improvements,
including reductions of 36% in anxiety and
31% in low mood, moving average cases from
clinical to mild levels, based on pre- and post-
clinical assessments. Among colleagues who
completed pre- and post-therapy assessments,
absenteeism fell by an average of 5.8 hours
perperson.
Unlocking the power of AI in supporting
colleagues
Our wellbeing ecosystem was expanded
withthe launch of Nova, an AI-powered coach
created in partnership with psychologists and
delivered via the Unmind platform. In 2025,
over 1,200 colleagues engaged with Nova,
generating over 3,800 wellbeing conversations.
Nova has enabled us to offer personalised,
evidence-based support on topics such as
stress, sleep, confidence, and low mood, and
todirect colleagues to additional help
whenneeded.
Hearing the voice of our colleagues
In June 2025, we carried out our all-employee
engagement survey,Your Voice”. The survey
measures engagement and drivers of
theemployee experience through a series
ofquestions.
The overall engagement score for the Group
stood at a record-high 84 out of 100 (2024: 77),
with the most significant uplifts in scores
realised in communication, company direction,
and listening, each improving by eight points
since the prior year.
The results of the survey, including qualitative
comments, were reviewed by the Executive
Committee and the Board.
We are encouraged by an upward trend in
employee engagement and are actively
embedding insights from the survey into our
leadership discussions, culture strategy, and
people-initiative design.
Bringing our Entain values to life
Our Entain values www.entaincareers.com/
en/working-here are more than just words on
a wall. They are the heartbeat of how we work
and succeed together. That is why, in Gibraltar,
we were excited to launch our inaugural
recognition awards that bring those values to
life in a bold and unforgettable way: The
Gibraltar Rockstar Awards.
In 2025, we invited our senior leaders to
nominate those people who truly embody our
values. 100 Gibraltar Rockstars were
nominated, who invited a colleague to
celebrate with them on the night of the awards.
The event brought excitement, energy,
andafew surprises including the reveal of
our10Headliners, who walked away with
atrophy, glory and anamazing prize.
This initiative goes beyond celebration.
Itreinforces a culture where living our values
isrecognised and rewarded.
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Entain plc Annual Report 2025 61
Building an inclusive culture
As part of our commitment to diversity, equity and inclusion, we understand the importance of global employee networks in providing a safe space
for colleagues with a shared identity or experience. Our highlights throughout 2025 included:
Women@Entain
Our global network to give
women at Entain the chance
to connect, collaborate,
celebrate and inspire
eachother.
This year’s theme of Entain’s “What a Womancampaign was transformation. Women at Entain who have
embraced change in many forms; whether personal, professional, physical, or mental, shared their stories
through a series of video messages to inspire others to face their own changes with strength.
We also launched a series of campaigns to recognise key moments and women’s issues, with seminars and
real-life stories to mark events such as Breast Cancer and Menopause Awareness Months, Global Pregnancy
and Infant Loss Awareness Day, and Global Period Action Day. To support practical needs, we introduced
feminine hygiene products in our offices, receiving outstanding feedback from colleagues.
Our Lean-In Circles returned for a third year, with growing participation and engagement. These 60-minute
sessions brought together small groups of women globally to explore topics such as confidence, visibility,
leadership and balance, fostering peer support and mentoring.
Our Chief Executive Officer and Chief People Officer also held in-person events at our offices in India and
Austria to explore women’s experiences in the workplace. The discussion provided insights on authenticity,
confidence and inclusion, encouraging women to lead with purpose.
Women@Entain helps create an environment where women feel supported, empowered, and heard.
BlackProfessionals@Entain
Our community of
trailblazers,dedicated to
celebrating, inspiring, and
empowering black
professionals within Entain.
This year’s Black History Month theme, “Standing Firm in Power and Pride,honoured the strength, resilience
and lasting influence of the black community.
Our Chief People Officer introduced a four-week programme of initiatives, including:
4 Education to spotlight black history and black leaders aiming for everyone to learn more about black
heritage and get inspired by those many outstanding heroes and their achievements.
4 Movie nights across our markets to learn more about the richness of black culture and heritage.
4 A global panel discussion to explore the experiences and collective power of guest speakers, ex-football
players John Barnes (ex-Liverpool) & Clinton Morrison (ex-Birmingham City).
4 A closing competition where colleagues made pledges to share how they show their power and pride, or
their allyship with the black community.
Alongside our partner, 10,000 Interns Foundation, we also welcomed three participants to our internship
programme which aims to address the underrepresentation of black talent for a second year. Two interns
were offered permanent positions at Entain.
BlackProfessionals@Entain champions an inclusive culture where black colleagues feel seen, valued, and supported.
BeYou@Entain
Our global network that
focuses on creating an
environment where our
colleagues can be their
authentic selves and feel
accepted, heard and valued
for who they are.
This year’s Pride Month theme was “Allyship to Advocacy”. We hosted a global webinar “BeYou Stories” to
open conversation on gender identity and held a global panel discussion with our Chief Executive Officer to
share experiences of active allyship and explore how we can make Entain a safer place for everyone.
Our teams in Italy also hosted a webinar focused on inclusive language. This provided a powerful opportunity
to explore the topic, challenge existing biases in a safe way, and highlight the importance of choosing words
that help everyone feel seen, respected, and included.
Entain was proud to be a platinum sponsor of Gibraltar Pride, and our local teams showed up in full force to
champion equality, inclusion, and love.
We partner with myGwork, which allows us to connect directly with LGBTQ+ professionals and ensure our
open job roles are visible to a broader, more diverse audience. In 2025, we collaborated with myGwork to offer
a series of workshops and webinars to all our employees, focused on building an inclusive culture and
exploring intersectionality. We contributed to panel discussions on gender identity, inclusive language, and
lesbian visibility across media, workplaces, and communities. We also took part in WorkPride, the world’s
largest virtual pride conference in the workplace, with 15,000 attendees. Through these efforts, we continue to
promote allyship as a core value, encouraging everyone to play an active role in fostering inclusion and respect
for all.
BeYou@Entain helps create a culture where individuality is celebrated and discrimination is challenged.
Supporting disabled employees
We are committed to tackling inequalities and creating a diverse and inclusive business. It is our responsibility to ensure that we do not discriminate
based on disability, amongst other characteristics. Our Group Diversity, Equity & Inclusion Policy sets out our commitments, including to recruit,
promote and reward our people based on merit and ability, avoiding unconscious bias and making reasonable adjustments where applicable.
We seek to ensure equality and fairness in terms of pay, benefits, conditions of employment and training.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Sustainability at Entain
62 Entain plc Annual Report 2025
Policies
Relevant Policies
Group Health, Safety, Wellbeing and
Workplace Policy www.entaingroup.com/
media/3kzjl0j4/entain-hssw-policy-
statement-2024-final.pdf
Group Diversity, Equity & Inclusion Policy
www.entaingroup.com/media/nx3lp43c/
entain-group-diversity-equity-and-inclusion-
policy-2025.pdf
Group Flexible Working Policy
www.entaingroup.com/media/pzhdd5mc/
global-our-approach-to-flexible-working-
march-2022.pdf
Metrics
Employees worldwide (headcount)
28,413
30,639
29,582
Employees worldwide (full-time
equivalent)
23,628
24,909
23,650
Female employees
13,265
14,091
13,645
% female employees
47% 46% 46%
Male employees
15,130
16,130
15,931
% male employees
53% 53% 54%
Male Board members
7 7 6
Female Board members
4 4 3
Male senior managers
723 629 573
Female senior managers
284 252 221
Part-time employees
9,678
9,685 9,968
% part-time employees
34% 32% 34%
Median hourly pay difference between
male and female colleagues (Gender
PayGap)
10
4.19% 4.27% 4.00%
Mean hourly pay difference between
male and female colleagues (Gender Pay
Gap)
11
13.38%
14.14% 16.00%
Medianbonuspay difference between
male and female colleagues
12
0.00% 36.46% 44.00%
Mean bonus pay difference between
male and female colleagues
13
51.68%
42.41% 65.00%
Females in all management positions (as
% of total management workforce)
37% 37% 37%
Females in junior management positions
(as a % of total junior management
workforce)
40% 39% 39%
Employee age groups:
<30 33% 33% 35%
30-50 50% 48% 47%
50+ 16% 15% 15%
Unknown 1% 5% 3%
Metric
2025 2024 2023
Employee contract types:
Permanent 97.0% 97.4% 99.0%
Fixed-termed 1.0% 0.3% 0.1%
Contractors 2.0% 2.3% 1.0%
Customer satisfaction
77% 74% 78%
Average hours per employee of training
and development
19.2 16.4 13.0
Employee turnover all
23% 25% 28%
Employee turnover voluntary
16% 17% 20%
Whistleblowing incidents reported and
investigated
14
166 125 65
Whistleblowing incidents reported and
investigated, broken down by topics:
Fraud and theft 18 16 12
Code of conduct 59 62 32
Procedural non-compliance 42 24 15
Health, safety, security and
environment
8 3 1
HR Grievance 37 20 4
Not provided 2 1
Accidents
743 547 603
Employee work-related injuries
77 70 72
Employee reportable incidents
6 10 5
Public work-related incidents
1 4 5
Public reportable incidents
Robberies
58 56 50
Incidents of anti-social behaviour
6,222
6,506 6,137
Incidents of assault
271 281 452
Absenteeism rate
15
4.2% 4.2% 4.0%
% of internal hires
16.7% 17.1% 23.8%
Employee engagement score
84 77 N/A
Metric
2025 2024 2023
10. Data for UK-based employees only.
11. Data for UK-based employees only.
12. Data for UK-based employees only. The shift in the median bonus gap, which reduced from 36.5% in 2024 to 0.00% in 2025, can be attributed to payment of previously awarded free shares to
colleagues and a change in the way that we recognise our colleagues in our retail business.
13. Data for UK-based employees only.
14. Our whistleblowing service accepts any complaint made about suspected breaches of policies, operating practices or our Code of Conduct. Due to extensive promotion of the process, ahigher
proportion of HR- and retail shop-related procedural complaints were received through the whistleblowing route in 2025, which may have been more appropriately directed through other channels.
15. Data for UK-based retail employees only.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Sustainability at Entain
Entain plc Annual Report 2025 63
10
11
12
13
14
15
Positively impact our communities
To support and positively impact our communities around the globe, and work towards
achieving net zero for our own operations (Scope 1 and 2 greenhouse gas emissions).
Aligned Material Topics
Climate Change: Climate change mitigation
and climate change adaptation
Affected Communities: Communities’
economic, social and cultural rights
Oversight
Sustainability & Compliance Committee
Focus areas
2025 Highlights
Reduce our environmental impact
4 Announced our revised greenhouse gas (“GHG”) emission reduction targets to reduce
ourScope 1 and 2 GHG emissions by 42% by 2030, and 90% by 2035, based on a 2023
baseline.
4 Appointed a new independent partner, Bureau Veritas, to provide limited assurance
overour Scope 1, 2 and 3 GHG emissions data.
4 Procured 76.0% (2024: 68.0%) of global electricity from renewable sources, with
Polandand Croatia having signed renewable energy agreements this year.
4 Renewed our ISO14001: Environmental Management certification in the UK, with no
major non-conformances.
Create a sustainable value chain
4 Enrolled 41% (2024: 46%) of our in-scope third-party spend on the EcoVadis platform,
providing a detailed assessment of supplier performance and returning an average
supplier score of 62% (2024: 61%), with the strongest scores across the
environmentpillar.
Promote grassroots, women’s and
disability sports
4 Awarded Grassroots Initiative of the Year for our Pitching In programme, at the Global
Football Industry Awards.
Support the communities in which we
operate
4 Supported the full renovation of two basketball sports facilities in Greece and received
five awards at the Boussias Sponsorship Awards 2025 for bwin’s commitment to sports,
social responsibility, and society.
4 Partnered with the Moonee Valley Racing Club in Australia to support its “Cheering for
Charity” initiative, which united racing fans and charitable giving across the 2024-25
horse racing season.
4 Advanced our community agenda in Poland by supporting five sporting
beneficiaries,promoting fair play through educational initiatives, and strengthening
community partnerships.
4 Refreshed our guidelines for charitable giving and community investment activity, enabling
a consistent approach across the Group.
4 Donated £5m (2024: £5m) to UK charities focused on preventing and remediating
gambling-related harm and supporting mental health and education through sports, as
part of Entain’s obligations under its deferred prosecution agreement with the UK Crown
Prosecution Service.
Working towards our GHG emission reduction targets
We are committed to working towards achieving net zero within our own operations (Scope 1 and 2 GHG emissions) and to continuing to engage
with our suppliers, to try to reduce emissions in our value chain (Scope 3 GHG emissions). Our targets are as follows:
Metric
Scope of
Application
Base Period
Target Period
Target
Nature of Target
Alignment
Scope 1 and 2
GHG Emissions
Entain plc and
its controlled
subsidiaries
2023
4 Near-term: 2030
4 Long-term: 2035
4 42% reduction by 2030
4 90% reduction by 2035
Absolute
emissions target
Informed by Paris
Agreement (well
below 2°C)
Further details on our baseline period and actual GHG emissions can be found in the metrics section below.
Our ability to achieve these targets depends on a range of assumptions and dependencies, some of which are outside of our control. A key
assumption for our near-term target is that we will be able to enter into renewable power purchase agreements in certain jurisdictions on reasonable
commercial terms prior to 2030. This is explored in further detail overleaf.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Sustainability at Entain
64 Entain plc Annual Report 2025
Our key
decarbonisation
levers
Our
sustainability
strategy in
action
Our key decarbonisation levers
We focus on energy efficiency to support our
decarbonisation goals. Our main sources of
energy in our own operations are our retail
shops and stadia. Through our rolling UK shop
refurbishment scheme, we are continuing to
reduce the GHG emissions from our shops
year-on-year through improved efficiencies
in televisions and advertising boards,
appliances, lighting, heating, and cooling.
Wewill continue to implement energy savings
opportunities raised through our ongoing
Energy Savings Opportunity Scheme audits.
Building on our success in the UK and Ireland,
we are now procuring renewable energy
across some of our key European markets.
In2025, we entered into an agreement for
electricity sourced from renewable sources in
Poland. In Croatia, we secured a three-year
Power Purchase Agreement, which
commenced in September2025.
Entering into agreements of this nature
ensures that all energy consumed in our
facilities in these locations is sourced from
renewable sources. Such initiatives are key
toour decarbonisation strategy and are our
most feasible way of decreasing fossil fuel
use. We continue to assess the viability of
sourcing renewable energy across our key
markets globally, though our ability to secure
these agreements is dependent on the
availability of renewable energy, across
ourmarkets.
Climate transition planning
A key focus for 2026 will be the
development of a transition plan to assess,
identify and model key levers and actions to
achieve our Scope 1 and 2 GHG emission
reduction targets.
This will provide us with detailed modelling
to structure our future activity against, taking
consideration of market sensitivities and key
operational locations. Access to this level of
detail will ensure that we continue to make
proportionate and informed choices to drive
the correct actions, establish relevant
oversight and demonstrate our continued
commitment to decarbonise our own
operations in line with our Scope 1 and 2
GHG emission reduction targets.
We remain committed to reporting on our
Scope 3 GHG emissions and working
towards reducing them through tailored and
impactful engagement with our suppliers.
We will also continue to obtain external
verification of our Scope 3 GHG emissions.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Sustainability at Entain
Entain plc Annual Report 2025 65
Gross Scope 1, 2 and 3 GHG emissions
Our GHG emissions are prepared in line with
the operational control boundary, as defined by
the GHG Protocol Corporate Standard
11
. We
calculate GHG emissions through combining
activity data with emission factors from
credible sources such as the IEA and UK
Government. Where possible, we use primary
activity data. If this is not possible, we use
spend- and revenue-based methods, as
specified by the GHG Protocol.
Our categories of GHG emissions are defined
below. Our methodology and assumptions are
explored in further detail within our basis of
reporting, which is available on our website
https://www.entaingroup.com/
media/2otlg0mo/entain-basis-of-
reporting-v40.pdf. In 2025, in accordance
with best practice, we changed our external
verification emissions partner from Carbon
Trust to Bureau Veritas for continued
verification. Bureau Veritas provided limited
assurance over our 2024 Scope 1, 2 and 3
GHG emissions data in accordance with ISO
14064-3. The reported amounts include
recalculations necessitated by a reconciliation
of UK utility billing discrepancies identified
during the assurance process. Fugitive
emissions were excluded from the scope of
Bureau Veritas’s assurance statement. This
statement is available on our website https://
www.entaingroup.com/media/akhj3qdw/
entain-2024-assurance-report-
iso-14064-3.pdf.
Scope 1 GHG emissions
Scope 2 GHG emissions
(market-based and location-based)
Scope 3 GHG emissions
Direct GHG emissions occurring from sources
that are owned or controlled by Entain, such
as boilers and fleet vehicles.
Indirect GHG emissions associated with
thepurchase of electricity, steam, heating
orcooling.
Indirect emissions from our value chain,
including but not limited to products and
services procured, business travel, waste
generated and employee commuting.
Our gross Scope 1 and 2 GHG emissions (2023 – 2025)
12
Gross Scope 1 GHG emissions (tCO₂e)
Gross Scope 2 location-based GHG
emissions (tCO₂e)
Gross Scope 2 market-based GHG
emissions (tCO₂e)
31,611
49,265
44,753
2025
2024
2023
Our gross Scope 3 GHG emissions (2024)
Category
tCO₂e
Category 1:PurchasedGoods
& Services
369,636
Category3:Fuel and energy-
related activities
8,989
Category4:Upstream
Transportation & Distribution
1,245
Category 5: Waste
26
Category 6: Business Travel
5,130
Category 7: Employee
Commuting
10,021
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Sustainability at Entain
66 Entain plc Annual Report 2025
11
12
11. The operational control boundary refers to GHG emissions from operations where Entain, or one of its subsidiaries, has the authority to introduce and implement operating policies.
Inmost cases, this applies to facilities the company operates. Under this approach, we account for 100% of GHG emissions from these operations.
12. The increase in our 2025 Scope 1 GHG emissions is primarily driven by F-Gas emissions, with primary data from air-conditioning services used to replace estimates applied in 2024.
Agreater proportion of primary data for natural gas also highlighted increased consumption in some markets, whilst mobile consumption remained broadly consistent with the prior year.
Celebrating
success for
our Pitching In
programme
Pitching In is a dedicated brand created by
Entain to champion grassroots sport through
a multimillion-pound investment
programme. It operates entirely separately
from any betting and gaming activities and
is focused solely on community support and
development. Pitching In was initially
established to provide vital financial support
to grassroots football clubs to cope with the
impact of Covid-19 lockdowns, Entain’s
continued support for the leagues is
currently committed until the end of the
2027-28 season.
Since then, the trailblazing initiative has
made a huge impact at the non-league level
of England’s national game. Pitching In is the
title sponsor of the Isthmian, Northern
Premier and Southern Leagues collectively
known as the Trident Leagues – that
comprise 264 clubs at steps three and four
of the non-league pyramid.
Pitching In, however, has always been about
more than a flagship sponsorship. At the
heart of the initiative is the ambition to
enhance engagement between football
clubs and their local communities. This led to
Entain being the founding partner of the
Trident Community Fund (“TCF”) in 2020.
The TCF was launched to help clubs
establish and expand community initiatives,
maximising the remarkable impact that
grassroots football clubs have on their local
area. Every club in the Trident Leagues is
encouraged to apply for a grant of up to
£5,000 annually to support community
initiatives. Since its inception, the TCF has
supported more than 150 such projects,
helping to expand youth, women’s and
walking football, as well as supporting
initiatives focusing on local upskilling,
tackling anti-social behaviour, and
supporting local veterans and food banks.
In 2022, Pitching In launched the Volunteer
Hub to provide a one-stop online portal for
clubs to post volunteering vacancies and
forlocal people to sign up and get involved.
In the last 12 months, the Pitching In
Volunteer Hub had over 1,000 visitors per
month learning about volunteering and
listing or seeking chances to get involved
intheir community.
Racing for good in Australia
We proudly partnered with the Moonee Valley
Racing Club in Australia to support its Cheering
for Charity initiative across the 2024/25 horse
racing season. This united racing fans and
charitable giving, with each Ladbrokes Friday
Night Lights race meeting dedicated to a
different charity.
Fans voted for horses representing their chosen
cause, and the horse with the most votes
became the Cheering for Charity horse
for the given week. If the selected horse won,
Entain donated $2,000 to the featured charity;
if it did not, Moonee Valley Racing Club
contributed $500, ensuring every race night
made a difference.
Across the season, the initiative raised
$15,500 for a range of charities across
Australia, reinforcing our commitment to
creating a positive impact in our communities,
beyond the track.
Supporting sports and society in Greece
We were proud to be recognised for Entain’s
contributions in Greece through the bwin
brand. Our support for sports, social
responsibility, andthe support of Greek society
was recognised at the Boussias Sponsorship
Awards 2025, with awards received across
thefollowing categories:
Platinum
and Gold
Sponsorship for Diversity
&Equality, forour bwin
caresprogramme
Gold Sponsorship Continuity, for
ourlongstanding partnership
withOlympiacos BC
Gold Basketball Sponsorship,
foroursponsorship of
OlympiacosBC
Gold Sports Sponsorship, for our
“TeamFuture
www.bwincares.gr/en/
category/news-team-future-
en/
Gold Mass Partnership Sponsorship,
for our support of the Spetsathlon
and the Spetses Mini Marathon
www.spetsesmarathon.com/
en/homepage/
The brand continues to support vulnerable
social groups by offering them athletic
experiences and assistance, while promoting
social inclusion and equal opportunities.
bwin also supported the full renovation of two
basketball sports facilities, upgrading them
with modern equipment and high-quality, safer
playing surfaces. Guided by the belief that
every child should have equal access to sport,
these improvements not only enhance the
overall experience for young athletes, but also
ensure they can train and play in a secure,
well-maintained environment.
Building the chance for sport in Poland
Our Polish brand, STS Sports, implements
projects through its foundation, "Sport Two
Szansą" or “Sport is a chance for you”. In 2025,
the foundation provided ongoing financial
support to five beneficiaries who achieved
sporting success both internationally and in
Poland. The foundation also conducted a
project which involved the publication of an
audiobook and a printed book, “Lewa łapa
LeonaorLeon’s left foot”, aimed at educating
readers and listeners about fair play in sport
and everyday life. One of Poland’s most
famous footballers, Grzegorz Krychowiak,
became the book’s pro bono ambassador.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Sustainability at Entain
Entain plc Annual Report 2025 67
Award winning initiative
In 2025, Pitching In was honoured
toreceive an award for Grassroots
Initiative of the Year at the Global
FootballIndustry Awards.
In the category, Pitching In triumphed
against other major household brands
including McDonalds, Barclays, Adidas,
Nike and Coca-Cola, who were among
theother shortlisted nominees for the
Grassroots Initiative of the Year prize.
Hosted by football royalty Jamie
Carragher and Peter Crouch – the
awardscelebrate the visionaries,
pioneers,and change-makers
poweringworld football from behind
thescenes.
Our
sustainability
strategy in
action
Furthermore, STS regularly engaged in and
implemented projects for local communities in
collaboration with the four clubs that it
sponsors. Thanks to regular joint initiatives with
these clubs, financial and in-kind support
reached centres supporting people with
Downs syndrome, football academies, and dog
shelters, among others.
In total, over £20,000 worth of support was
delivered to those in need through our activities.
This is important to STS, as we support sports-
related causes that are inherent to the brand’s
DNA, as well as the goals of the clubs we
workwith, strengthening our partnerships
andefforts as a committed, socially
responsiblebrand.
Refreshing our approach to
charitabledonations
When we launched the Entain Foundation in
2019, we made a commitment to invest in
responsible gaming initiatives and to provide
support for our people and the communities in
which we operate, around the world. We are
proud of what we have achieved over the past
six years and all the partners that we have
supported through both the Entain Foundation
and Entain Foundation US. At the end of 2024,
Entain made the decision to cease the activity
of both Foundations.
In 2025, in its place, we implemented a new
approach to charitable giving and community
investment to provide a clearer, more efficient
and more localised approach to identifying and
giving to worthy causes and supporting the
communities in which we operate, whilst
retaining a balance through central themes to
align with our global ambitions. This new
approach, delivered through the adoption of
consistent guidelines for entering into
charitable partnerships and undertaking
community investment activities across the
Group, will ensure our activity continues to align
with the key areas of our sustainability
strategy, such as supporting responsible
gambling, grassroots, womens and disability
sports, the environment and the communities
upon which we depend and in which we
operate. Our activities in this area will continue
to be overseen by the Sustainability &
Compliance Committee.
In 2025, Entain donated £5m (2024: £5m) to
charitable organisations in the UK which
provide services to help prevent gambling
addiction, combating the effects of gambling
addiction and/or deal with the wider
consequences of gambling addiction. These
donations were made pursuant to Entain’s
obligations under its deferred prosecution
agreement entered into with the UK Crown
Prosecution Service in December 2023.
Specifically, Entain donated to the
followingcharities:
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Sustainability at Entain
68 Entain plc Annual Report 2025
Gordon Moody
Gordon Moody offers residential treatment, advice, counselling, and online support to individuals
experiencing gambling-related harm. The charity also provides peer support through dedicated groups,
including those for women, family and friends. Entain’s support will ensure its treatment centres facilities
continue operating at a high standard, and support remains available to users who require it.
GamCare
GamCare is the founder of the National Gambling Helpline and provides advice and support for anyone
affected by gambling-related harm. The charity’s other core activity is provision of gambling harm
treatment in England and Scotland, as well as a range of prevention focused programmes aimed at
people with higher risk of harm. Entain’s support will progress GamCares infrastructure developments,
allowing investments in infrastructure (telephony, websites) to enable them to increase capacity for
support for those affected by gambling harm.
BetBlocker
BetBlocker provides a free software application that helps users block access to thousands of online
gambling sites. By setting a self-exclusion period—ranging from 24 hours to five years—on their devices,
the tool supports responsible gambling and helps prevent relapse during the exclusion period. Entain’s
support will ensure BetBlocker provides continuity of services for existing users and availability for
additional users in 2026.
EPIC Restart Foundation
EPIC Restart Foundation is dedicated to supporting individuals in recovery and empowering people to
rebuild positive lives after suffering gambling-related harm. The charity focuses on the “restart” journey,
offering practical tools and coping strategies that enable people to rebuild the confidence and resilience
needed to overcome legacy harms and sustain a lasting recovery. Entain’s support will allow EPIC
Restart Foundation to further develop their regional work in communities. The donation will directly
contribute to building a physical presence in key strategic communities, helping the charity to develop
relationships with other partners, raise awareness and reduce shame and stigma to ensure that more
people receive support in their recovery from gambling harm.
Debt Advice Foundation
Debt Advice Foundation is a national debt education and advice charity that offers free, confidential debt
advice to more than 10,000 people each year. Support is provided through afree helpline, webchat
service, and call-backs, covering a range of debt solutions including crisis management advice and
budgeting support. Entain’s support will enable the charity to deliver vital debt and welfare advice
services to thousands of households across the UK by directly funding front-line debt advisers, digital
infrastructure and support services.
StepChange Debt Charity
StepChange, operated by the Foundation for Credit Counselling, provides free debt advice and tailored
plans to help people manage their debts. This includes assessing a clients budget, income, and debts;
identifying a suitable solution; and setting up the debt plan with ongoing support as needed. Entain’s
support will contribute to StepChange’s vision of a society free from problem debt, allowing the charity
tocontinue to support as many people as it can to become debt free.
Sport in Mind
Sport in Mind uses sport and exercise to improve the lives of people experiencing mental health
challenges. Its programmes are co-designed by healthcare professionals and individuals with lived
experience and is delivered in partnership with the NHS. Entain’s support will help Sport in Mind support
the recovery of 5,000 people struggling with their mental health (including gambling-related harm) and
help 100,000 people through groundbreaking campaigns, promoting the benefits of being active on
mental health and in preventingsuicide.
Connection at St Martin’s
The Connection at St Martin’s is a homelessness charity providing specialist support for people
experiencing or at risk of rough sleeping in London. Their services cover people’s immediate needs with
food, hot drinks and showers as well as mental and physical health support. It also provides outreach,
one-to-one advice, accommodation, healthcare, skills development, and employment advice to support
an individual with their specific needs. In 2024/25, The Connection at St Martins supported over 1,400
people on their journey away from homelessness. Entain’s support will help the charity to save lives
through physical and mental health interventions, while empowering people sleeping rough to access
theguidance, stability, and safe accommodation they need to rebuild their lives.
Policies
Relevant Policies
Group Environment Policy
https://www.entaingroup.com/media/3iccpyxr/entain-environment-
policy-oct-2025.pdf
Group Gifts, Hospitality and Donations Policy
www.entaingroup.com/media/4o1bzisu/entain-group-gifts-
hospitality-donations-policy-2.pdf
Metrics
Energy consumption (kWh)
86,686,691 112,683,011 116,213,551
Energy consumption: United Kingdom (UK) 52,536,877 61,429,677 77,967,379
Energy consumption: Rest of the World (ROW) 34,149,814 51,253,334 38,246,172
% ofpurchasedelectricity from renewable sources
76.0% 68.0% 69.6%
Gross Scope 1 GHG emissions (tCO₂e)
6,853 5,491
13
5,566
Gross Scope 2 location-based GHG emissions (tCO₂e)
15,581 25,738 25,751
Gross Scope 2 location-based GHG emissions: UK 7,336 10,669
Gross Scope 2 location-based GHG emissions: ROW 8,245 15,069
Gross Scope 2 market-based GHG emissions (tCO₂e)
9,177 18,036 13,436
Gross Scope 2 market-based GHG emissions: UK 143 111
Gross Scope 2 market-based GHG emissions: ROW 9,034 17,925
Gross Scope 3GHG emissions(tCO₂e)
14
395,047 383,585
Category 1:PurchasedGoods & Services 369,636 339,654
Category3:Fuel and energy-related activities 8,989 9,598
Category4:Upstream Transportation & Distribution 1,245 22,342
Category 5: Waste 26 86
Category 6: Business Travel 5,130 7,543
Category 7: Employee Commuting 10,021 4,362
Total Gross GHG emissions (tCO₂e)
426,276 414,902
Gross GHG emissions intensity per employee (tCO₂e/headcount)
0.77 1.01 1.06
Waste generated(tonnes)
15
3,084 3,599 4,123
Supplierspend
16
£3.1bn £3.0bn £2.8bn
Number of suppliers
10,393 9,702 12,613
% of in-scope suppliers onboardedonto EcoVadis
17
41% 46% 35%
Average EcoVadis score of in-scope suppliers
62% 61% N/A
Metric
2025 2024 2023
Basis of Preparation
This report has been prepared on a group consolidated basis for Entain plc and its controlled subsidiaries (together “Entain” or “the
Group”) for the financial year ended 31 December 2025, unless stated otherwise.
Sustainability-related key performance indicators, including those relating to environmental and employee matters, are disclosed on
pages49-69.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Sustainability at Entain
Entain plc Annual Report 2025 69
13
14
15
16
17
13. Fugitive emissions (representing 2,577 tCO₂e) were excluded from the scope of Bureau Veritas’s assurance statement but are disclosed in this report.
14. Scope 3 GHG emissions data for 2025 is not available at the time of reporting, and will be disclosed within our 2026 Annual Report and Accounts.
15. Data for UK-based operations only.
16. Includes non-addressable spend items associated with taxes. Excludes intercompany transfers and subsidiary entities that sit outside of Entain’s ERP platform, including 365 Scores,
STS, SuperSport and Crystalbet.
17. In-scope suppliers are determined based on internal criteria that excludes spend such as intercompany transfers, non-addressable spend such as spend associated with taxes, joint
venture suppliers, and low-spend suppliers.
We support the recommendations of the TCFD, and report against these
recommendations in line with the FCA’s mandatory requirements for UK Premium Listed
Companies. In this section, we disclose our approach to identifying, assessing, and
managing climate-related risks and opportunities under different scenarios.
In line with thecomply or explain” obligation
under the UK’s Financial Conduct Authority
Listing Rules, we present our TCFD statement
for the financial year ended 31 December 2025
and confirm that we are fully compliant with 9
of the 11 TCFD recommendations, and partially
compliant with two disclosures which fall under
the Metrics and Targets pillar. Where we are
partially compliant, we continue to develop and
mature our approach. In Table 1 below, we
outline our assessment of compliance with the
TCFD recommendations.
Throughout 2025, we have made progress in
integrating climate-related risks into our Group
enterprise risk management (“ERM”)
framework. We evaluated the current and
potential impact of our relevant climate-related
risks, and the adequacy of our internal controls,
in line with our ERM approach as described in
Table 1 below. Using the outcomes of our
scenario analysis and supporting reviews, we
update our assessment of climate-related risks
and opportunities on an annual basis to
determine those that are the most material to
the Group. This process has enabled us to
refine our analysis over time, and revise our list
of climate-related risks and opportunities
accordingly.
Climate-related risks are determined as not
material within our ERM framework and are
not treated as a standalone Group risk.
However, our annual review examines how
climate factors influence existing risks, enabling
us to identify and disclose primary climate-
related risks. These risks are outlined in
Table2. We will continue to assess the impact
of climate-related risks on the Group and
across our markets. This includes considering
additional metrics and targets to monitor our
climate-related risks and opportunities.
In 2025, we revisited our 2024 analysis, which
produced a broad set of climate-related risks
and opportunities, and identified three primary
climate-related risks. To validate these risks, we
conducted interviews with internal
stakeholders and assessed their potential
impacts under two climate scenarios, as
disclosed in Table 3. This allowed us to assess
our resilience across scenarios with varying
levels of transition and physical risks and
opportunities.
Climate-related financial disclosures aligned with the TCFD recommendations
Table 1
Key:
Fully Compliant Partially Compliant
Governance
(a)
Describe the
board’s oversight
ofclimate-related
risks and
opportunities
The Board delegates oversight of the Group’s sustainability agenda, including the consideration of climate-
related matters, risks and opportunities, to a subcommittee of the Board, the Sustainability & Compliance
Committee (“S&CC”), as disclosed on page 47. All risks and opportunities are assessed in line with the
Group’s ERM framework. Our environmental strategy is part of the sustainability agenda and includes the
identification, assessment and management of climate-related risks and opportunities. Where appropriate,
the S&CC recommends matters for the Board's consideration, review, and approval as appropriate, and the
Chair of each subcommittee provides an update on their activities at Board meetings. In 2025, the S&CC met
on five occasions, and climate-related matters were discussed at two meetings. Further information on the
activity of the S&CC in 2025, and the skills and competencies of our Board of Directors, can be found on
pages 106 and 130.
The S&CC is responsible for approving and overseeing the implementation of our environmental strategy and
compliance with regulatory requirements, including climate-related financial disclosures. In 2025, the S&CC
reviewed our material impacts, risks and opportunities, including those related to climate change, that were
determined through a double materiality assessment in line with the requirements of the European
Sustainability Reporting Standards (ESRS”). This is explored in further detail on pages 44-46.
The Audit & Risk Committee reviews the effectiveness of our risk management and internal control
frameworks and the related processes annually. In 2025, the Audit & Risk Committee was updated on
anticipated changes to our sustainability disclosures, including on climate-related matters, risks, opportunities
and metrics, under the ESRS requirements, as mandated by the EU Corporate Sustainability Reporting
Directive (“CSRD”).
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Taskforce for Climate-related Financial Disclosures
(“TCFD)Statement
70 Entain plc Annual Report 2025
(b) Describe
management’s role
in assessing and
managing climate-
related risks and
opportunities
Executive Committee and Group General Counsel
The Chief Executive Officer is ultimately responsible for our progress towards the achievement of our climate-
related targets, and is supported in this area by the Group General Counsel and Group Deputy
GeneralCounsel, who are accountable for the day-to-day oversight of climate-related risk and
opportunitymanagement.
Group Enterprise Risk Management
The Group Enterprise Risk Management and Group Sustainability functions regularly liaise to ensure that
allclimate-related risks and opportunities are aligned in their evaluation with the Group’s ERM framework
and procedures.
Group Sustainability
The Group Sustainability function works with operational functions globally, to identify and assess climate-
related risks and opportunities, understand the related resilience, and allocate risk owners for the identified
climate risks.
Strategy
(a)
Describe the
climate-related risks
and opportunities
the organisation has
identified over the
short, medium, and
long-term
1
Please see Table 2 for a full description of climate-related risks that have the potential to impact the Group
over the short, medium, and long-term.
Our climate-related risks and opportunities have been analysed using our ERM framework. In 2024, risks and
opportunities were assessed considering three climate scenarios (see Table 3) and time horizons. This year,
we have assessed the risks and opportunities against two scenarios to deepen our understanding of their
impact on the Group, and to provide an assessment of the climate-related risks and opportunities. Evaluating
these risks against the 1.5°C and C scenarios meant that we could understand these impacts across two
different future scenarios, with differing transition and physical risk profiles. We undertook this approach to
support our stakeholders in understanding the potential uncertainties that climate-related risks may present
across the three time horizons.
We understand that climate-related risks and opportunities can have longer-term time horizons that span
beyond typical ERM and strategic planning cycles. We assessed climate-related risks and opportunities
across the following time horizons, which take into account our strategic planning cycle and longest-term
strategic commitments (2035 decarbonisation targets for Scope 1 and 2 greenhouse gas emissions):
4 Short (0-3 years)
4 Medium (3-10 years)
4 Long (10+ years)
(b)
Describe the impact
of climate-related
risks and
opportunities on the
organisation’s
businesses,
strategy, and
financial planning
In Table 2, we describe the potential impact of climate-related risks on the Groups business model, strategy,
and financial planning over the short, medium and long-term.
Adapting to and mitigating the effects of climate change is an important part of our sustainability strategy,
which is an enabler of our corporate strategy. Delivering on this requires alignment with financial planning.
In the short to medium term, certain decisions have already been made with climate change in mind.
Forexample:
4 Continuing to invest in our green electricity tariff for the UK and Ireland retail estate;
4 Investing in renewable energy agreements to transition away from fossil fuel powered electricity in
additional markets. For more information, please see page 64;
4 Updating our company car scheme to support the transition of our UK fleet to hybrid or electric vehicles,
reducing our reliance on fossil fuel powered transport; and
4 Improving the efficiency and resilience of our UK retail shops by investing in air-conditioning units and
upgrading external signage to increase safety in the event of extreme weather events, as disclosed in
Table 2.
To date, climate-related risks and opportunities have not materially impacted our financial performance or
position, and we do not anticipate this to change in the short to medium term. However, we will continue
enhancing our assessment and response to climate-related issues and integrate the consideration of climate-
related risks into our day-to-day processes.
We have set greenhouse gas emission reduction targets, and we report on our progress and plans for
decarbonising our own operations in line with the transition to a low-carbon economy on pages 64-69.
1. As in previous years, climate-related opportunities were deemed to have minimal potential impact over the short, medium, and long-term, and are therefore not disclosed in
thisstatement.
1. Overview
8. Strategic Report
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167. Financial Statements
Taskforce for Climate-related
Financial Disclosures (“TCFD”)
Entain plc Annual Report 2025 71
(c)
Describe the
resilience of the
organisation’s
strategy, taking into
consideration
different climate-
related scenarios,
including a 2°C or
lower scenario
In Table 2, we describe our strategic response to, and resilience regarding, the climate-related risks identified.
The potential impacts outlined in Table 2 reflect the outcome of a recent review of the risks identified in prior
reporting years.
These risks and opportunities have been assessed against two climate change scenarios (see Table 3),
based on public climate change scenarios from the IPCC, IEA and PRI. This includes a low-carbon transition
scenario consistent with limiting global temperature rise to under 2°C, as well as scenarios consistent with
increased physical climate hazards. In 2025, we tailored our scenario analysis to our unique risks and
opportunities, enabling us to further assess and manage those identified.
Our assessment considers the risks with current mitigations in place, and confirms that climate change is
currently not material to the Group. However, we understand that climate change may become a factor
affecting our other Group risks. Therefore, the primary climate-related risks and opportunities identified are
emerging and/or operational risks that will continue to be monitored and evaluated as disclosed in the
sectionbelow.
Risk Management
(a)
Describe the
organisation’s
processes for
identifying and
assessing climate-
related risks
Risks are identified and assessed using ourCause, Event, Consequence” ERM methodology. We consider
climate-related risks and opportunities based on the scenarios outlined in Table 3, as well as emerging
trends and examples, enabling us to analyse how each could affect our ability to deliver on our strategy.
Weconsider each risk’s potential financial implications, operational impact (including on products and
services), reputational consequences, and whether it may affect our key commitments, such as those relating
to the health, safety, security, and wellbeing of our employees and customers. Each risk and opportunity is
assessed through gross (unmitigated), current (including existing mitigations), and target (considering future
action) lenses to provide multiple snapshots of the potential impact. The assessment included in Table 2
considers the current risk profile, based on existing mitigation measures.
To better understand the impact of climate-related risks and opportunities on our strategy and business
continuity, we conducted focused interviews with key stakeholders to reflect on the impact on our operations,
and deep-dive into how the associated risks may impact areas of the Group across different time horizons.
For example, we discussed how cancelled or postponed racing events due to extreme weather events may
affect our financial performance with our Group trading team. The Group Head of Sustainability reviewed
and verified the findings to support our climate-related disclosures. As part of the assessment, we clarified
the language of our primary climate-related risks to better align with additional sustainability
reportingstandards.
Based on this assessment, we score and prioritise risks across four categories, from very low to very high
impact. Any climate-related risks that are consideredmajorandcritical” are deemed to be material,
consistent with other enterprise risks. From our assessment, no climate-related risks or opportunities are
deemed material to the Group.
(b)
Describe the
organisation’s
processes for
managing climate-
related risks
Our process for managing climate-related risks is aligned with our ERM framework. Although climate-related
risks are not material risks to the Group, we follow the same framework of risk identification and evaluation to
allow the climate-related risks to sit compatibly within functional risk registers. The framework guides the risk
assessment, and design of internal controls and future actions. The relevant functional heads periodically
review these risks, in accordance with our ERM processes.
(b)
Describe how
processes for
identifying,
assessing, and
managing climate-
related risks are
integrated into the
organisation’s
overall risk
management
The process for identifying and assessing climate-related risks is integrated into our overall risk management
and governance framework. Given the nature of climate-related risks, we complement this process with the
climate-related scenarios described in Table 3. As stated above, the primary climate-related risks and
opportunities are integrated into functional risk registers in line with our ERM approach.
1. Overview
8. Strategic Report
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167. Financial Statements
Taskforce for Climate-related
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72 Entain plc Annual Report 2025
Metrics and Targets
(a)
Disclose the metrics
used by the
organisation to
assess climate-
related risks and
opportunities in line
with its strategy and
risk management
process
We disclose the associated spend in 2025 to improve the resilience of our retail UK sites to extreme weather
impacts in Table 2. Climate-related metrics are not linked to remuneration, and an internal carbon price is not
currently in place.
As we anticipate reporting in accordance with the ESRS, as mandated by the EU CSRD, from the financial
year ending 31 December 2027, we plan to disclose climate-related metrics in line with the respective
disclosure requirements that are deemed material through our double materiality assessment.
(b)
Disclose Scope 1,
Scope 2, and, if
appropriate, Scope
3 greenhouse gas
(GHG) emissions,
and the related risks
We disclose our gross Scope 1, 2 and 3 GHG emissions on page 69. We use the GHG Protocol Corporate
Standard and GHG Protocol Corporate Value Chain (Scope3) Standard to guide our methodology, under the
“operational control” boundary.
Our Scope 1 and 2 GHG emissions highlight exposure to transition risks within our own operations, whilst
Scope 3 GHG emissions reveal risks embedded in our value chain. Together, they provide insight into where
carbon costs could arise and pass through across the value chain, helping us to understand the potential
financial impacts of a carbon pricing scenario. Although transition risks were not deemed primary, and are
therefore not disclosed in Table 2, we assessed the potential impact of climate-related policy, legal and
regulatory developments under a 1.C scenario on our business model, strategy, and financial planning over
the short, medium and long-term, and continue to monitor their evolving materiality.
(b)
Describe the targets
used by the
organisation to
manage climate-
related risks and
opportunities and
performance
against targets
As disclosed on page 64, we have established targets to reduce the GHG emissions in our own
operationsover both the near and long-term, and our gross GHG emissions are outlined on page 69.
Thesetargets primarily support the management of climate-related transition risks, which are not disclosed
inthisstatement.
We do not set quantitative targets for physical climate-related risks; instead, these risks are managed
through the resilience measures outlined in Table2.
Table 2 – Our primary climate-related risks
Acute physical risk (Upstream Value Chain and Own Operations)
Principal
risklink
Risk description
Scenario
Timeframe
2
Strategic response and resilience
Trading
Liability and
Pricing
Management
An increase in
frequency and
severity of
extreme weather
events causes
increased
cancellation and/
or postponement
of sporting events,
resulting in
reduced revenues.
3°C
Long-term
As a global sports betting business, we facilitate betting and gaming across more
than 70 sporting markets, providing betting opportunities on more than 40,000
different events in any given week. The diversification of our trading markets helps
usmitigate any impact of this risk to the Group. For example, if an event was
cancelled or postponed to a later date, as we have multiple trading markets, we
canprovide additional content for our customers to engage with, to minimise the
potential impact.
Through our 2025 assessment, we analysed trading data, which indicated that the
potential business impact of cancelled and postponed events is low, given the wide
range of alternative events available for customers to bet on, and the fact that high-
profile events are postponed, not cancelled. The timeframe has also been updated as
our updated scenario analysis suggests that cancelled and/or postponed events
would have the most potential for impact in the long-term.
2. The timeframe references the shortest timeframe in which the risk has the potential to manifest.
1. Overview
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Entain plc Annual Report 2025 73
Acute physical risk (Own Operations)
Principal
risklink
Risk description
Scenario
Timeframe
2
Strategic response and resilience
N/A
Extreme weather
may damage key
operational
locations, such as
offices, stadia and
retail venues,
disrupting
business
continuity.
Both
scenarios
in the short
term, but
more
severe in
the long-
term under
the 3°C
scenario.
Short term
To maximise our operational locationsresilience, we have incorporated physical
climate-related risks into our UK and Ireland retail risk registers to ensure our physical
locations are reviewed and monitored.
We also have business continuity plans and arrangements for off-site data storage,
alternative system availability and remote working for key operational colleagues in
place to reduce the effects of downtime caused by hazardous weather events.
To mitigate the impacts of rising global temperatures, we have also invested in air-
conditioning units in our retail shops. In 2025, we installed 156 energy-efficient air-
conditioning units in our retail locations; with most units holding an energy efficiency
rating of A++ or A+++. We are also improving our external signage to withstand
extreme wind conditions in our UK retail sites, with 300 face signs provisionally
approved annually from 2026-2033. This will ensure the safety of our staff and
customers, as well as reduce the potential damage from the signage disconnecting
from our store fronts.
From our 2025 assessment, the potential impact and timeframe of this risk remains
consistent with 2024, as we acknowledge that the industry has experienced impact
from adverse weather events, and anticipate this to increase in the future.
Associated Metrics and Targets:
We have commenced a programme to replace fascia signage across our retail stores,
with 300 replacements per annum provisionally planned between 2026 and 2033.
Our associated spend in 2025 to improve the resilience of our retail UK sites to
extreme weather impacts was £1.7m. This total includes the cost of installing air-
conditioning units and improving retail signage to withstand extreme wind events.
Acute physical risk (Upstream Value Chain and Own Operations)
Principal
risklink
Risk description
Scenario
Timeframe
2
Strategic response and resilience
Technology
Platform
Resilience
Extreme weather
may disrupt the
digital
infrastructure that
we rely on to
operate our
business,
affecting our
ability to maintain
our business
operations.
Both
scenarios
in the short
term, but
more
severe in
the long-
term under
the 3°C
scenario.
Short-term
We have a Disaster Recovery Policy in place that outlines our approach to protecting
our digital infrastructure from disruptions and downtime. As part of this programme,
we consider how to improve the resilience of our technology platform to natural
disasters, which includes disruptions from extreme weather events.
We also consider resilience when evolving the architecture of our technology stack.
We ensure that all centralised critical infrastructure has a backup data centre in the
event of a disruption. We are also in the process of rolling out additional backup with
cloud service providers. In certain markets where we operate, we are required by
regulators to locate our data centres within geographical boundaries to serve
customers within that market. In these cases, data centres may be less resilient to
extreme weather events, though any incidents would be isolated to that market,
reducing the impact of any event on the Group. In high-priority markets where this
regulation is in place, we have established backup data centres to further mitigate this
risk. Our technology infrastructure is situated within third-party facilities, where we
lease space for our equipment. We select Tier 3 or higher data centre providers (based
on the Uptime Institute’s Tier Standards, where Tier 4 is the highest) who align with our
high standards for security, redundancy and resilience. These facilities offer robust
protections, including redundant power, cooling and network connectivity, ensuring
high availability for our critical operations.
From our 2025 assessment, the potential impact and timeframe of this risk remains
consistent with 2024, as we have multiple data centres in key locations exposed to
potential climate risks. However, we are increasing our resilience by capturing key data
centres with data recovery plans.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Taskforce for Climate-related
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74 Entain plc Annual Report 2025
Our climate change scenarios
In 2024, three climate change scenarios were developed and used to identify and assess potential climate-related risks and opportunities. These
were tailored for the Group, based on a combination of evidence and data, primarily sourced from public climate change scenarios developed by the
Intergovernmental Panel on Climate Change (“IPCC”), the International Energy Agency (“IEA”), and the Principles for Responsible Investment (PRI”).
In 2025, we refined and enhanced our risk descriptions and conducted interviews with key stakeholders who were able to provide focused insights
into specific risks, enabling us to further assess the potential impact and likelihood of each risk. These were then reviewed through a deep dive
against two climate scenarios, which allowed us to evaluate potential impacts. This process has provided a more granular understanding of the risks
to the Group under different scenarios.
Table 3 – Our climate change scenarios
Scenario
Basis
3
Description Use in 2025
1.5°C
4 RCP2.6/SSP1
4 PRI IPR: 1.C
Required Policy
Scenario
Action taken has achieved the aims set out in the
2015 Paris Agreement to limit climate change rise to
well below C (with a stretch target of 1.C), but
with significant shifts in policy, cost, and consumer
behaviours.
This scenario was used to provide a perspective on
when transition risks are most prevalent to
understand our current and anticipated resilience.
The significant increase in policy and energy
efficiency would impact short- and medium-term
business performance.
2°C
4 RCP4.5/SSP2
4 PRI IPR: Forecast
Policy Scenario
Global GHG emissions continue to rise until 2030,
after which strong climate policies are introduced to
limit warming to 2°C. This delayed action leads to
higher transition and more severe physical risks than
the 1.5°C scenario, with the effects felt most acutely
in vulnerable regions around the world.
This scenario was not used to assess climate-related
risks in 2025.
3°C
4 RCP6.0/SSP5 Economies around the world have continued to be
powered by fossil fuels resulting in emission growth
until 2080. As a result, global warming is C, with
severe physical risks. The risks increase in intensity
and frequency.
This scenario was used to understand our resilience
under a scenario where physical risks are more
prevalent. The lack of strong climate policies would
support increasing global temperatures and climate
hazards impacting medium- and long-term
businesscontinuity.
3. This column outlines the scenarios used to inform our analysis. The Representative Concentration Pathways (“RCP”) adopted by the Intergovernmental Panel on Climate Change were
used when considering physical climate risks. The Shared Socioeconomic Pathways (“SSP”) and the Principles for Responsible Investment (“PRI”) Inevitable Policy Response (“IPR”)
scenarios were used to evaluate transition risks.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Taskforce for Climate-related
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Entain plc Annual Report 2025 75
The Board recognises the importance of effective governance and operates in
line with the UK reporting regulations. The information below should be read in
conjunction with the rest of the Strategic Report.
Section 172 of the Companies Act 2006
imposes a general duty on Directors to act in a
way that they consider, in good faith, to most
likely promote the success of the Company for
the benefit of shareholders as a whole. The
Directors in setting policies and strategies
continue to have regard to the interests of the
Group’s employees, shareholders, investors,
suppliers, customers and regulators, including
the impact of its activities on the community
and on the Group’s reputation. These factors
underpin the way in which the Directors
discharge their duties and the Board is
cognisant of the need to engender strong
relationships with all stakeholders to help the
Group deliver its strategy and support its long-
term values including sustainability.
Our approach
The Board recognises the importance of
maintaining open, transparent and effective
dialogue with all of the Group’s stakeholders.
The relevance and weight afforded to each
stakeholder group will naturally vary
depending on the matter under consideration,
and the Board acknowledges that not every
decision will necessarily deliver a positive
outcome for every stakeholder. However, in all
cases, Directors seek to balance competing
interests in a manner that promotes the long-
term success of the Company.
Stakeholder considerations are embedded
within the Board’s governance processes.
Board papers explicitly address stakeholder
implications, enabling Directors to discharge
their duties effectively and in line with their
statutory obligations. The Board also monitors
the delivery of strategic initiatives through
clearly defined performance metrics and
regular reporting at its meetings.
The Remuneration Committee plays an
important role in reinforcing this approach. In
determining remuneration outcomes, it
assesses overall Group performance,
including progress against our responsible
betting and gaming commitments and the
delivery of our Sustainability strategy,
ensuring that executive incentives are aligned
with sustainable, long-term value creation.
To support good corporate governance, all
Directors receive training as part of their
induction on the scope and application of
Section 172 of the Companies Act 2006. This
ensures a clear understanding of how
stakeholder considerations must be
integrated into Board decision-making.
Listening to and engaging with our
people is fundamental to how the Board
fulfils its duties under Section 172. During
2025, the Board further strengthened its
direct engagement with colleagues across
our global footprint, ensuring employee
perspectives were embedded in decision-
making during a year of leadership
transition and continued strategic focus.
Our Employee Forums remain a cornerstone
of our engagement framework. Forums
operate across key locations, including the
UK & Ireland Retail Forums, the Stadia
Forum and the UK & Gibraltar Office Forums,
where elected representatives meet
quarterly to act as a formal listening
channel, enabling colleagues’ perspectives
on life at Entain to be heard. These sessions
enable colleagues to discuss how their
teams connect with our purpose, strategy
and values, and to raise matters affecting
their working environment, development
and wellbeing. Business updates on
performance, operational initiatives and
strategy are also shared, supporting
transparent two-way dialogue.
Virginia McDowell continues to serve as the
Board’s Designated Workforce Director and
maintains regular engagement with Forum
representatives and employee networks.
During site visits, Board members are
encouraged to attend listening sessions,
gaining first-hand insight into the realities of
everyday working life and reinforcing an
inclusive culture aligned to our Global
Diversity, Equity and Inclusion initiatives.
In 2025, the Board increased its focus on in-
person engagement and operational site
visits to deepen its understanding of the
business. Visits included meetings with
teams in Nottingham, Stratford, Rome,
Lisbon, Gibraltar and Hyderabad, as well as
an overseas Board meeting at BetMGM in
New Jersey. These engagements provided
exposure to a wide range of teams and
functions, including; product and technology
transformation; platform modernisation;
AIgovernance; retail operations; customer
care, finance and; talent development
programmes. Board members also
participated in town halls and open
Q&Asessions, allowing colleagues to raise
questions directly on performance,
regulation, strategy and
organisationalchange.
The annual Global Engagement
Conference, hosted by the Chief People
Officer, brought together a cross-section
of people from over 20 countries with
Board and Executive Committee
members, and delivered across two
global sessions. Discussions covered
corporate strategy, retail investment,
collaboration, recognition, change and
talent development. Together with our
global engagement and integrity surveys,
these forums provide structured insight
into employee sentiment and priorities.
The annual National Employee Forum
AGM in January 2026 further
strengthened connections between the
Board and Forum representatives,
supporting open dialogue on
collaboration, communication, reward
and recognition, wellbeing, sustainability,
diversity, equity and inclusion, and
workforce strategy.
The CEO and Executive Committee are
accountable for fostering a positive
culture, and the Board receives regular
updates on engagement metrics,
workforce data and culture indicators
including how our four core values,
Dowhat’s right, Keep it simple,
Gobeyond and Win together, unite
colleagues globally.
Key themes emerging from engagement
during the year included a strong appetite
for continued Board visibility, greater
collaboration, professional development
opportunities and clarity during
transformation. These insights informed
Board discussions on succession
planning, organisational design and
investment in talent.
The Board believes that fostering a
diverse and inclusive workforce
strengthens our culture and better reflects
our global customer base. We do not
tolerate discrimination on any protected
characteristic and remain committed to
advancing diversity, equity and inclusion
across all levels of the organisation.
Through these mechanisms, the Board
ensures colleague perspectives directly
inform its oversight of strategy, culture
and long-term sustainable success.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Engaging with stakeholders
76 Entain plc Annual Report 2025
Colleagues
Read more: pages 58-63.
Customers
Customer care is integral to how we
operate as a responsible and collaborative
business. The Board recognises that
delivering engaging experiences must
gohand in hand with robust consumer
protection, particularly as the growth of
theillegal gambling market continues to
undermine safeguards and consumer trust.
Customer expectations include fairness,
transparency, security and responsible conduct.
We seek to meet these expectations through
clear terms and communications, strong data
privacy and cybersecurity governance, and
ongoing product innovation delivered within
arigorous compliance framework.
Our safer betting and gaming strategy is
embedded across the full customer journey
andbuilt on three pillars: Engage, Support and
Protect. We engage customers early through
intuitive tools and clear messaging with
nearly 30%
of customers actively using deposit or loss
limits supported by data-led nudges that
encourage informed play. Where indicators
of harm emerge, our global Customer Care
function, including 460 dedicated Customer
Protection specialists, delivers more than
12,000 safer gambling interactions each
week. Robust safeguards, enhanced training
delivered with EPIC and independent
qualityassurance strengthen accountability
and outcomes.
The Board receives regular updates on
customer metrics, protection performance,
complaints data and regulatory
developments, ensuring customer interests
remain central to strategic decision-making
and aligned with our purpose to entertain,
excite and protect.
Shareholders
Maintaining open, transparent and
constructive dialogue with our shareholders is
fundamental to promoting the long-term
success of the Company. We are committed
to providing investors with a clear, balanced
and comprehensive view of our financial
performance, strategic progress and delivery
against our ESG and sustainability objectives.
Engagement with shareholders takes place
throughout the year via a structured investor
relations programme. This includes results
presentations, trading updates, roadshows,
investor conferences, one-to-one and group
meetings, as well as the publication of our
Annual Report, ESG disclosures, press
releases and regulatory announcements. In
2025, the Group undertook 408 investor
interactions and participated in 24
conferences, roadshows and fireside chats”,
engaging with 267 unique institutions. These
interactions involved the Chief Executive
Officer, Chief Financial Officer, Chair, Director
of Investor Relations, members of the IR team
and other members of senior management,
as appropriate.
The Board receives regular updates on
investor sentiment and key discussion themes.
Feedback is gathered through meetings
between shareholders, the Chair and
executive management, as well as through
formal investor perception studies and
targeted feedback exercises conducted by the
Investor Relations team. Insights from these
engagements are shared with the Board and
inform ongoing refinements to our strategy,
disclosures and communication approach.
Board members also listen to analyst and
investor calls following results and trading
updates, enabling them to hear directly the
questions, perspectives and priorities of the
investment community. In addition, Directors
are kept informed of relevant market
commentary and newsflow throughout
theyear.
Through this structured approach, the Board
ensures that shareholder perspectives are
fully considered in its decision-making, and
that engagement and communication remain
clear, consistent and aligned with the delivery
of long-term sustainable value. The Board
also receives regular updates on Company
performance, market sentiment and investor
feedback, and is kept informed of relevant
newsflow and external commentary
throughout the year.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Engaging with stakeholders
Entain plc Annual Report 2025 77
Maintaining open, transparent and constructive dialogue with our shareholders is
fundamental to promoting the long-term success of the Company. We are committed to
providing investors with a clear, balanced and comprehensive view of our financial
performance, strategic progress and delivery against our ESG and sustainability objectives.
Read more: pages 11-17.
Read more: pages 49-52.
Suppliers
We are committed to building responsible, sustainable and mutually beneficial
relationships with our suppliers. Our procurement policies and processes are regularly
reviewed to ensure goods and services are sourced in a fair, ethical and transparent
manner, aligned to our sustainability strategy and governance framework.
We continue to strengthen oversight of our
supply chain through enhanced risk
assessment and data capabilities. Our
greenhouse gas emissions accounting
platform supports the collection and reporting
of emissions data, including supplier-related
emissions, improving visibility of our
environmental impact. We also use supplier
diversity tools to review and broaden access
to diverse suppliers, supporting inclusive
participation within our supply chain.
Modern slavery and human rights remain key
focus areas. We conduct supplier risk
assessments to identify higher-risk areas and
use supplier self-assessment questionnaires
to evaluate standards and encourage
continuous improvement.
We promote supplier participation in
EcoVadis,a leading sustainability ratings
platform, enabling evaluation across
environment, labour and human rights, ethics
and sustainable procurement. This supports
transparency and corrective action planning
where required.
We engage suppliers through ongoing
dialogue, industry forums and corporate
responsibility reporting. Through these
measures, the Board ensures supply chain
risksand stakeholder interests are reflected
indecision-making and aligned to our long-
term strategy and values.
Our Communities
Entain recognises that long-term success
is closely linked to the strength and
wellbeing of the communities in which
we operate. Our sustainability strategy,
built around four pillars and embedded
within our business model, provides the
framework through which we promote
safer betting and gaming, support
grassroots sport and deliver positive
social impact.
During 2025, we strengthened our approach
to charitable giving and community
investment by introducing refreshed
guidelines to ensure greater consistency,
transparency and alignment with our
strategic priorities across the Group.
Grassroots sport remains a key focus. Through
our Pitching In programme, we continue to
support the Trident Leagues in the UK,
representing more than 250 clubs within
England’s non-league football pyramid.
Internationally, we supported the renovation of
community basketball facilities in Greece,
partnered with the Moonee Valley Racing Club
in Australia on its Cheering for Charity
initiative, and advanced our community
programme in Poland by supporting sporting
beneficiaries and promoting fair play through
educational initiatives.
In the UK, we supported charities focused
onpreventing and remediating gambling-
related harm, as well as supporting mental
health and education through sport.
The Board retains oversight of corporate
responsibility and community investment,
with detailed review delegated to the
Sustainability & Compliance Committee.
Thisgovernance framework ensures that
community impact and stakeholder
perspectives are considered in Board
decision-making, supporting sustainable
growth and reinforcing trust in the markets
where we operate.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Engaging with stakeholders
78 Entain plc Annual Report 2025
Read more: pages 54-58.
Read more: pages 64-69.
Regulators
One of the most important relationships
we maintain is with our regulators and
government stakeholders. Engaging
openly, transparently and regularly
ensures they are fully apprised of
ouroperating practices, governance
framework and player protection
measures. Through constructive
dialogue, we contribute to shaping
aregulatory environment that protects
consumers, supports sustainable
industry growth and enables us to
operate legally, responsibly and fairly.
Governments and regulators
4 UK Government departments (particularly
the Department for Culture, Media & Sport
and HM Treasury)
4 UK Gambling Commission
4 US state licensing and regulatory bodies
4 Governments and regulators in other
jurisdictions where we hold gaming licences
What are their expectations?
4 Providing an enjoyable and safe leisure
experience for customers
4 Operating legally and in full compliance with
applicable laws and licence conditions
4 Minimising harm and strengthening player
protection measures
4 Protecting young and vulnerable people
4 Preventing crime, fraud, money laundering
and other unlawful activity
4 Maintaining high standards of governance,
transparency and reporting
How we engage
4 Ongoing, proactive dialogue with
regulators, policymakers and
localauthorities
4 Regular bilateral meetings, both
face-to-face and virtual
4 Participation in industry forums, working
groups and regulatory roundtables
4 Collaborative engagement through local
and international trade associations
4 Formal responses to consultations, calls
forevidence and policy reviews
4 Providing operational insight, data
andexpertise to support evidence-
basedpolicymaking
Through this structured and continuous
engagement, the Board ensures that
regulatory considerations are embedded
within strategic decision-making and that
wecontinue to meet the evolving
expectationsof our regulators while
safeguarding our licence to operate.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Engaging with stakeholders
Entain plc Annual Report 2025 79
Read more: pages 38-40.
4 Total Group Net Gaming Revenue (NGR
1
”),
including 50% share of BetMGM
2
,+7%,
+8%cc
3
, with Entain up (+3%, 4%cc
3
) and
BetMGM up (33%cc
3
)
4 FY25 Online NGR
1
(exc. US) up +5%, 6%cc
3
,
reflecting strong volumes
12
and underlying
momentum
4 FY25 Underlying Online Underlying EBITDA
4
margin expanded to 25.7%, benefitting from
scaled growth and improved operational
execution
4 FY25 Group Underlying EBITDA
4
of
£1,160.1m, up +8%cc
3
YoY, ahead of
guidance
8
4 Total Group Underlying EBITDA
4
including
50% share of BetMGM
2
at £1,243.6m, up
28%cc
3
vs prior year
4 BetMGM’s FY25 inflection to profitability
supported its distribution of cash to parents
and reinforces its pathway to delivering
$500m of Adjusted EBITDA
6
in 2027
4 Adjusted cashflow
7
of £151m, ahead of
expectations, with both BetMGM cash
distribution and Entain Underlying EBITDA
4
being stronger than anticipated
4 Group statutory loss after tax of £681m
including an impairment charge related to
UK Gambling tax increases
4 Outlook: Entain expects FY26 Online NGR
1
(exc. US) growth of 5-7% on a constant
currency basis
3
, and remains comfortable
with market expectations
8
for FY26 Group
Underlying EBITDA
4 Upgrading expectations
9
to now offset over
50% of the incremental UK tax burden from
2027
4 Reaffirming confidence in generating at
least £500m of annual adjusted cashflow
7
from 2028
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Chief Financial Officer’s Review
80 Entain plc Annual Report 2025
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Chief Financial Officer’s
Review
Entain plc Annual Report 2025 81
Group Underlying EBITDA was
ahead of expectations with both
Entain and BetMGM reporting
better than anticipated 2025
earnings.
4Rob Wood, Chief Financial Officer
Financial Performance Review
Group
Results
11
2025 2024 Change cc
3
Year ended 31 December
£m £m % %
Net Gaming Revenue
1
5,325.4 5,161.9 3% 4%
VAT/GST
(66.0) (72.7) 9% 4%
Revenue
5,259.4 5,089.2 3% 4%
Gross profit
3,200.1 3,118.1 3%
Contribution
10
2,568.7 2,480.5 4%
Operating costs
(1,408.6) (1,391.7) (1%)
Underlying EBITDA⁴
1,160.1 1,088.8 7%
Share-based payments
(12.1) (13.3) 9%
Underlying depreciation and amortisation
14
(352.9) (344.7) (2%)
Share of JV income/(loss)
66.1 (114.2) 158%
Underlying operating profit
14
861.2 616.6 40%
Results
11
:
NGR
1
and Revenue both increased by +3% (+4%cc
3
) versus the prior year, with strong underlying performance in several of our key markets led by
UK online.
Contribution
10
in the year of £2,568.7m was +4% higher than 2024. Contribution
10
margin was +0.1pp higher than 2024, the additional tax in the
newly regulated Brazilian market, offset by other cost of sales and marketing efficiencies.
Operating costs were 1% higher driven by inflation and continued investment in product and technology, offset by rigorous cost control and efficiency
improvements. Resulting Underlying EBITDA
4
of £1,160.1m was +7% higher than 2024.
Share-based payment charges were £1.2m lower than 2024, while underlying depreciation and amortisation
14
was 2% higher, reflecting the
continued investment in product. Share of JV profit of £66.1m includes an operating profit of £66.0m relating to BetMGM (2024: loss of £109.4m).
Group underlying operating profit
14
of £861.2m was +40% higher than 2024. After separately disclosed items of £1,055.2m (2024: £866.7m), the
Group made an operating loss of £194.0m (2024: loss of £250.1m).
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Chief Financial Officer’s
Review
82 Entain plc Annual Report 2025
UK & Ireland
UK & Ireland Total UK & Ireland Online UK & Ireland Retail
FY
2025
FY
2024 Change
FY
2025
FY
2024 Change
FY
2025
FY
2024 Change
Year ended 31 December
£m £m % £m £m % £m £m %
Sports wagers
5,150.5 4,920.4 5% 2,460.9 2,276.2 8% 2,689.6 2,644.2 2%
Sports margin
16.5% 17.0% (0.5pp) 13.2% 13.5% (0.3pp) 19.6% 20.0% (0.4pp)
Sports NGR
1
795.9 779.0 2% 282.0 262.3 8% 513.9 516.7 (1%)
Gaming NGR
1
1,367.6 1,252.9 9% 849.9 721.3 18% 517.7 531.6 (3%)
Other NGR
1
21.7 21.5 1% 4.6 1.0 360% 17.1 20.5 (17%)
Total NGR
1
2,185.2 2,053.4 6% 1,136.5 984.6 15% 1,048.7 1,068.8 (2%)
EU VAT/GST
(5.1) (4.3) (19%) (5.1) (4.3) (19%) –%
Revenue
2,180.1 2,049.1 6% 1,131.4 980.3 15% 1,048.7 1,068.8 (2%)
Gross profit
1,489.0 1,395.8 7% 727.7 625.8 16% 761.3 770.0 (1%)
Contribution
10
1,250.9 1,169.4 7% 492.0 401.5 23% 758.9 767.9 (1%)
Contribution
10
margin
57.2% 56.9% 0.3pp 43.3% 40.8% 2.5pp 72.4% 71.8% 0.6pp
Operating costs
(719.0) (732.1) 2% (181.5) (175.4) (3%) (537.5) (556.7) 3%
Underlying EBITDA⁴
531.9 437.3 22% 310.5 226.1 37% 221.4 211.2 5%
Share-based payments
(1.6) (5.9) 73% (1.6) (4.1) 61% (1.8) 100%
Underlying depreciation and
amortisation
14
(144.0) (145.8) 1% (56.2) (54.4) (3%) (87.8) (91.4) 4%
Underlying operating profit
14
386.3 285.6 35% 252.7 167.6 51% 133.6 118.0 13%
Results
11
:
After a strong first half, where UK & Ireland NGR
1
grew by +9%cc
3
, momentum continued into Q3, at +8%cc
3
, easing in the final quarter due to
customer friendly sports margins, down -2.6pp on the prior year. Underlying volumes
11
in Q4 were +7%cc
3
as we continue to see the benefits of
streamlined customer journeys and improved product and player experience.
In Online, NGR
1
was +15%cc
3
YoY with both sports NGR
1
+7%cc
3
and gaming NGR
1
+18%cc
3
ahead. Online volumes
12
were +16%cc
3
ahead of
2024, with double-digit growth in all quarters, reflecting the increased player values driven by our improved customer experience.
In Retail, NGR
1
was -2%cc
3
YoY and in line cc
3
on a like-for-like (LFL)
13
basis. Sports NGR
1
was -1%cc
3
and gaming NGR
1
-3%cc
3
. Encouragingly,
year-on-year volumes
12
improved sequentially each quarter and, in Q4, reached +2%cc
3
.
Gross profit of £1,489.0m was £93.2m ahead of 2024 with a margin of 68.1%, slightly ahead of 2024. Marketing spend was £11.7m higher than
2024, resulting in contribution
10
of £1,250.9m, +£81.5m ahead of 2024.
Operating costs were 2% lower than 2024, reflecting continued cost control savings and normal shop closures in Retail. Resulting Underlying
EBITDA
4
of £531.9m was £94.6m higher than 2024. After charging underlying depreciation and amortisation
14
, 1% lower than the prior year, and
share-based payments, underlying operating profit
14
was £386.3m.
As a result of the recently announced tax changes in the UK online business, an impairment charge of £487.7m has been recognised. Additionally,
continued challenges remain against our Retail estate in ROI resulting in impairments being recorded of £18.3m.
After separately disclosed items, including the impairments, of £510.0m (2024: £3.8m), the operating loss was £123.7m (2024: profit of £281.8m).
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Chief Financial Officer’s
Review
Entain plc Annual Report 2025 83
International
International Total International Online International Retail
FY
2025
FY
2024 Change
FY
2025
FY
2024 Change
FY
2025
FY
2024 Change
Year ended 31 December
£m £m % £m £m % £m £m %
Sports wagers
12,377.2 12,382.3 0% 10,833.8 10,791.0 0% 1,543.4 1,591.3 (3%)
Sports margin
14.3% 14.5% (0.2) 13.6% 14.1% (0.5pp) 18.7% 17.6% 1.1pp
Sports NGR
1
1,462.0 1,507.9 (3%) 1,173.0 1,227.1 (4%) 289.0 280.8 3%
Gaming NGR
1
1,038.1 1,003.8 3% 1,024.5 988.8 4% 13.6 15.0 (9%)
Other NGR
1
143.2 128.7 11% 127.5 114.9 11% 15.7 13.8 14%
Total NGR
1
2,643.3 2,640.4 0% 2,325.0 2,330.8 0% 318.3 309.6 3%
EU VAT/GST
(60.9) (68.4) 11% (55.6) (63.0) 12% (5.3) (5.4) 2%
Revenue
2,582.4 2,572.0 0% 2,269.4 2,267.8 0% 313.0 304.2 3%
Gross profit
1,406.8 1,443.4 (3%) 1,282.0 1,321.5 (3%) 124.8 121.9 2%
Contribution
10
1,044.0 1,062.0 (2%) 928.0 950.9 (2%) 116.0 111.1 4%
Contribution
10
margin
39.5% 40.2% (0.7pp) 39.9% 40.8% (0.9pp) 36.4% 35.9% 0.5pp
Operating costs
(479.2) (468.0) (2%) (411.3) (397.2) (4%) (67.9) (70.8) 4%
Underlying EBITDA⁴
564.8 594.0 (5%) 516.7 553.7 (7%) 48.1 40.3 19%
Share-based payments
(2.0) (3.9) 49% (2.0) (3.9) 49% –%
Underlying depreciation and
amortisation
14
(186.8) (180.0) (4%) (149.5) (143.4) (4%) (37.3) (36.6) (2%)
Share of JV (loss)/income
(1.1) (3.1) 65% (1.1) (3.1) 65% –%
Underlying operating profit
14
374.9 407.0 (8%) 364.1 403.3 (10%) 10.8 3.7 192%
Results
11
:
International NGR
1
for 2025 was in line with 2024, and +2%cc
3
on a constant currency basis, with strong underlying performances in New Zealand,
Georgia, Spain and Canada in particular. Sports NGR
1
was in line cc
3
, year-on-year, and gaming NGR
1
, +4%cc
3
. International Online NGR
1
was flat
versus 2024, and +2%cc
3
ahead on a constant currency basis. Normalising for the impact of the lower sports margin in 2025, underlying volumes
12
were +4%cc
3
ahead of the prior year. Retail NGR
1
grew +3%, +3%cc
3
.
Having grown by +21%cc
3
in H1, Brazil NGR
1
was down by -18%cc
3
in the second half, leaving the full year at -1%cc
3
. Brazil was particularly
impacted by customer friendly results in H2, with sports margin -3.3pp lower than last year, however, pleasingly, volumes
12
in the full year were
+13%cc
3
, ahead of 2024, in this extremely competitive and newly regulated market, and lapping a tough prior year comparator. We remain
confident that Sportingbet is well placed for growth in this highly competitive market.
Online NGR
1
in Australia was -6%cc
3
behind 2024. Like many of our markets, sporting results were unfavourable during H2, with sports margin
-1.0pp vs 2024, and NGR
1
-5%cc
3
. However, our newly reinvigorated local management team are now seeing positive trends in underlying
volumes
12
, up +3%cc
3
in H2. 2026 has started well for our Australian brands Ladbrokes and Neds, and we look forward to further improved
performance in the year ahead.
Italy NGR
1
was +6%cc
3
ahead of 2024, Online NGR
1
+5%cc
3
and Retail NGR
1
+7%cc
3
. We have broadly maintained market share, enjoying the
brand recognition provided by our omnichannel offering.
NGR
1
growth in New Zealand accelerated from +12%cc
3
in H1 to +17%cc
3
in H2, partly due to the introduction of legislation which restricts offshore
unlicensed operators from offering racing and sports betting to New Zealand customers. Online NGR
1
was up +19%cc
3
, and retail NGR
1
was
up1%cc
3
.
Baltics and Nordics NGR
1
was +10cc
3
YoY with inflationary pressures in the region starting to ease and our content leadership strategy landing well.
Impacted by known regulatory headwinds, NGR
1
in Belgium was -8%cc
3
(-7%cc
3
in online and -9%cc
3
in retail), whilst NGR
1
in the Netherlands was
down -25%cc
3
on 2024. In Germany, NGR
1
was -12%cc
3
with underlying volumes
12
improving throughout the year to -3%cc
3
in Q4. Georgia NGR
1
was +14%cc
3
ahead of 2024, sports NGR
1
up +9%cc
3
and gaming NGR
1
up +15%cc
3
, with Crystalbet maintaining its market leading position.
Having absorbed £54m of incremental Brazilian taxes following regulation on 1 January 2025, gross profit for our International segment was -3%
behind 2024. This was partially offset by lower marketing, £18.6m favourable year-on-year, leaving contribution
10
margin down -0.7pp, and
contribution
10
-2% lower at £1,044.0m.
Operating costs were 2% higher year-on-year, with inflation offset by cost efficiencies. Resulting Underlying EBITDA
4
of £564.8m was £29.2m
behind 2024, and after deducting underlying depreciation and amortisation
14
and share-based payments, underlying operating profit
14
was
£374.9m, £32.1m behind 2024. The £6.8m increase in underlying depreciation and amortisation
14
relates to investment in product.
As a result of the ongoing rationalisation of the Belgium retail estate, which consequentially impacted the online business, an impairment of
£76.9m has been recognised. Additionally, our Full House Group business, a supplier of in-venue entertainment services in Australia, has been
impaired by £3.9m, in line with the recoverable amount of the business following sale negotiations.
After separately disclosed items of £250.3m (2024: £524.0m), the operating profit was £124.6m (2024: loss of £117.0m).
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Chief Financial Officer’s
Review
84 Entain plc Annual Report 2025
CEE (Croatia and Poland)
CEE Total CEE Online CEE Retail
FY
2025
FY
2024 Change
FY
2025
FY
2024 Change
FY
2025
FY
2024 Change
Year ended 31 December
£m £m % £m £m % £m £m %
Sports wagers
1,593.1 1,582.7 1% 1,340.7 1,325.4 1% 252.4 257.3 (2%)
Sports margin
23.7% 22.8% 0.9pp 23.1% 22.1% 1.0pp 26.7% 26.4% 0.3pp
Sports NGR
1
343.3 331.3 4% 276.5 264.4 5% 66.8 66.9 0%
Gaming NGR
1
146.6 126.5 16% 135.6 116.0 17% 11.0 10.5 5%
Other NGR
1
31.8 30.2 5% 25.3 24.5 3% 6.5 5.7 14%
Total NGR
1
521.7 488.0 7% 437.4 404.9 8% 84.3 83.1 1%
Revenue
521.7 488.0 7% 437.4 404.9 8% 84.3 83.1 1%
Gross profit
304.3 278.9 9% 251.1 226.7 11% 53.2 52.2 2%
Contribution
10
273.8 249.1 10% 222.9 199.5 12% 50.9 49.6 3%
Contribution
10
margin
52.5% 51.0% 1.5pp 51.0% 49.3% 1.7pp 60.4% 59.7% 0.7pp
Operating costs
(90.1) (78.2) (15%) (46.5) (38.3) (21%) (43.6) (39.9) (9%)
Underlying EBITDA⁴
183.7 170.9 7% 176.4 161.2 9% 7.3 9.7 (25%)
Underlying depreciation and
amortisation
14
(20.0) (18.0) (11%) (14.8) (10.3) (44%) (5.2) (7.7) 32%
Underlying operating profit
14
163.7 152.9 7% 161.6 150.9 7% 2.1 2.0 5%
Results
11
:
CEE NGR
1
for 2025 was +7% (+5%cc
3
) reflecting continued strong growth despite tough competitive markets, particularly in Poland.
NGR
1
in Croatia was +7%cc
3
ahead of 2024 with our SuperSport brand continuing to perform well and maintaining the leading position in the
market. Online NGR
1
was +9%cc
3
ahead with Retail NGR
1
-5%cc
3
as the business prepares for new regulation in Retail in 2026, restricting shop
locations.
NGR
1
in Poland was +3%cc
3
ahead of 2024 with Online NGR
1
+3%cc
3
and Retail NGR
1
+4%cc
3
. Despite the increasingly competitive landscape in
Poland, we have maintained market leadership and growth in the year.
Gross profit of £304.3m was +9% ahead of 2024. Gross profit margin of 58.3% was +1.1pp higher than 2024, reflecting the reclass of certain costs
to operating costs from cost of sales. Marketing spend of £30.5m was £0.7m higher than 2024, and contribution
10
of £273.8m was +10% ahead of
2024, at a margin
10
of 52.5%, a +1.5pp improvement over the prior year.
Operating costs were £11.9m higher than 2024 as a result of inflation and a reclass of certain costs previously included in cost of sales. Resulting
Underlying EBITDA
4
of £183.7m was £12.8m ahead of the prior year, up +7%. After charging underlying depreciation and amortisation
14
of £20.0m,
underlying operating profit
14
was £163.7m, 10.8m ahead of 2024.
After separately disclosed items of £164.3m (2024: £243.9m), the operating loss was £0.6m (2024: loss of £91.0m).
Corporate
Results
11
2025
2024 Change
Year ended 31 December
£m
£m %
Underlying EBITDA⁴
(120.3) (113.4) (6%)
Share-based payments
(8.5) (3.5) (143%)
Underlying depreciation and amortisation
14
(2.1) (0.9) (133%)
Share of JV income/(loss)
67.2 (111.1) 160%
Underlying operating profit
14
(63.7) (228.9) 72%
Results
11
:
Corporate underlying costs
4
of £120.3m were £6.9m higher than the prior year, reflecting our continued investments in governance and our strong
commitment to regulatory compliance.
BetMGM moved into sustainable profit in 2025, and that is reflected by a £175.4m increase in our share of the US JV to £66.0m. After share-based
payments and underlying depreciation and amortisation
14
Corporate underlying operating loss
14
was £63.7m, a decrease of £165.2m vs. the prior
year. After separately disclosed items of £130.6m (2024: £95.0m), the operating loss of £194.3m (2024: £323.9m) was £129.6m lower than in 2024.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Chief Financial Officer’s
Review
Entain plc Annual Report 2025 85
Financial Results and the use of non-GAAP measures
The Group’s statutory financial information is prepared in accordance with International Financial Reporting Standards (“IFRS”) and IFRS
Interpretations Committee (IFRS IC) pronouncements as adopted for use in the European Union. In addition to the statutory information provided,
management have also provided additional information in the form of NGR
1
, Contribution
10
and Underlying EBITDA
4
as these metrics are industry
standard KPIs which help facilitate the understanding of the Group’s performance in comparison to its peers. A full reconciliation of these non-GAAP
measures is provided within the Income Statement and supporting memo.
In addition, also to support the understanding of the Group’s performance in comparison to its peers, information on NGR
1
and Underlying EBITDA
4
performance including the Group’s 50% share
2
of our US joint venture BetMGM and adjusted cashflow has been provided. A reconciliation of these
non-GAAP measures is provided below:
Total Group (inc US)
2025 2024 Change cc
3
Year ended 31 December
£m £m % %
Reported NGR
1
5,325.4 5,161.9 3% 4%
50% share of BetMGM NGR
1
1,065.2 820.1 30% 33%
Group plus 50% share of BetMGM NGR
1,2
6,390.6 5,982.0 7% 8%
Underlying EBITDA
4
1,160.1 1,088.8 7% 8%
50% share of BetMGM EBITDA
4
83.5 (94.4) 188% 188%
Group plus 50% share of BetMGM Underlying EBITDA
2,4
1,243.6 994.4 25% 28%
Adjusted cash flow
2025
Year ended 31 December
£m
Net cash generated from operating activities less net cash used in investing activities
318.3
Payment of lease liabilities
(76.8)
TAB NZ ongoing revenue share
(58.8)
Dividends paid to non-controlling interests
(48.9)
Net movement in working capital balances
48.0
Other
15
(31.1)
Adjusted cash
150.7
Notes
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Chief Financial Officer’s
Review
86 Entain plc Annual Report 2025
1 Net Gaming Revenue (“NGR”) is defined as Net Revenue before charging for VAT and Sales Taxes. A full reconciliation of this non-GAAP measure is provided within the Income Statement
2 Non-GAAP measures including the Group’s 50% share of BetMGM NGR and underlying EBITDA are shown to facilitate the understanding of the Group’s performance in comparison
to its peers. A reconciliation of these non-GAAP measures is shown in Financial Results and the use of non-GAAP measures
3 Growth on a constant currency basis is calculated by translating both current and prior year performance at the 2025 exchange rates
4 Underlying EBITDA is earnings before interest, tax, depreciation and amortisation, share-based payments and share of JV income and separately disclosed items
5 Previous guidance of FY25 Underlying EBITDA in the range of £1,100m to £1,150m provided in 2025 Interim Results (12 August 2025)
6 BetMGM Adjusted Underlying EBITDA is defined as Underlying EBITDA before parent fees. Parent fees are the operating expense to BetMGM for the provision of certain licenses
and services by the parent entities, MGM and Entain, and their affiliates
7 Cash flow before working capital, equity dividends, acquisitions and associated financing
8
As at 4 March 2026, Company compiled consensus FY26 Online NGR growth of 6% on a constant currency basis, and Group EBITDA of £1126m (excluding BetMGM parent fees)
based on 12 analyst estimates
9
As at 26 November 2025, Entain guided to expectation of mitigating approximately 25% of annualised incremental impact of increased UK Gambling taxes (Remote Gaming Duty
and General Betting Duty) from implementation
10 Contribution represents gross profit less marketing costs and is a key performance metric used by the Group
11 2025 results are audited and relate to continuing operations
12 Volume growth adjusts NGR to remove the impact of sports margin fluctuations (assuming the same sports margin in both years)
13 Like-for-like growth performance excludes the impact of store closures
14 Stated pre separately disclosed items
15 Other includes adjustments for working capital movements relating to separately disclosed items and the net effects of Italy tax credits
Statutory Performance Review
Results
1
2025 2024 Change
cc
3
Year ended 31 December
£m £m % %
NGR
2
5,325.4 5,161.9 3% 4%
Revenue
5,259.4 5,089.2 3% 4%
Gross profit
3,200.1 3,118.1 3%
Contribution
4
2,568.7 2,480.5 4%
Underlying EBITDA
5
1,160.1 1,088.8 7%
Share-based payments
(12.1) (13.3) 9%
Underlying depreciation and amortisation
6
(352.9) (344.7) (2%)
Share of results from joint ventures and associates
66.1 (114.2) 158%
Underlying operating profit
6
861.2 616.6 40%
Separately disclosed items:
Amortisation of acquired intangibles (258.1) (286.8)
Impairment loss (586.8) (476.4)
Other (excluding finance costs) (210.3) (103.5)
Group operating loss
(194.0) (250.1)
Net finance costs
(260.5) (273.3)
Net foreign exchange/financial instruments
(102.3) 166.0
Loss before tax
(556.8) (357.4)
Tax
(123.7) (103.6)
Loss after tax
(680.5) (461.0)
NGR and Revenue
Group NGR
2
and revenue were +3% ahead of last year and +4% ahead on a constant currency basis
3
, with Online NGR
2
+5% and Retail NGR
2
-1%
YoY. Further details are provided in the Financial Performance Review section.
Operating (loss)/profit
After charging separately disclosed items, Group operating loss for the year was £194.0m, £56.1m lower than in 2024.
The Group reported underlying operating profit
6
of £861.2m, 40% higher than 2024 (2024: £616.6m) largely due to increased joint venture profits
and increased revenue. Underlying EBITDA
5
was 7% ahead, reflecting the benefits of Project Romer. Depreciation and amortisation was 2% higher
than 2024 driven by continued investment in product and technology. The Groups share of BetMGM profits in the year was £66.0m, £175.4m higher
than 2024 reflecting BetMGMs inflection into profitability as strategic initiatives helped drive strong underlying growth in both iGaming and Online
Sports. Analysis of the Group’s performance for the year is detailed in the Financial Performance Review section.
Financing costs/(income)
Net finance costs recorded by the Group for 2025 were £260.5m (2024: £273.3m).
Net underlying finance costs
6
of £251.7m excluding separately disclosed items of £8.8m (2024: £9.1m) were £12.5m lower than 2024 primarily
driven by a reduction in interest rates, partly offset by annualisation of increased Group debt raised in 2024.
Net losses on financial instruments of £102.3m (2024: £166.0m net gains) were primarily driven by losses on settlement currency swaps, partly
offset by a gain on re-translation of underlying debt items. This loss is offset by a foreign exchange gain on the translation of assets in overseas
subsidiaries which is recognised in reserves and forms part of the Group’s commercial hedging strategy.
Separately disclosed items
Items separately disclosed before tax for the year amount to £1,064.0m (2024: £875.8m) driven by £258.1m of amortisation on acquired intangibles
(2024: £286.8m), restructuring program costs, including Project Romer, of £49.4m (2024: £49.6m) and provision for AUSTRAC of £53.7m (2024:
£nil).
The Group has also recorded an impairment charge of £586.8m during the current year (2024: £476.4m) with impairment recognised against the
Group’s businesses in the UK of £487.7m, Belgium of £76.9m, and Republic of Ireland retail portfolio of £18.3m. Further details are provided in Note
14. There has also been an impairment of £3.9m relating to the recoverable value of the FHG business assets in Australia determined as part of the
sale process.
In addition, £62.9m has been recorded on movements in fair value of contingent consideration (2024: £43.3m), relating to discount unwind and
revaluation of contingent consideration and put option values primarily relating to TAB NZ and SuperSport acquisitions.
In the year the Group also recorded legal and onerous contract costs of £41.3m (2024: £10.6m) including player claim settlements (see Note 31 for
details), and costs relating to a settlement of historic tax positions.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Chief Financial Officer’s
Review
Entain plc Annual Report 2025 87
Additionally costs include a £3.0m loss of disposal of property, plant and equipment no longer used by the Group (2024: £nil), and £8.8m non-cash
finance costs largely relating to the refinancing of the RCF and term loans (2024: £9.1m).
2025 2024
Year ended 31 December
£m £m
Impairment loss
586.8 476.4
Amortisation of acquired intangibles
258.1 286.8
Restructuring costs
49.4 49.6
Movement in fair value of contingent consideration and put option
62.9 43.3
Finance costs
8.8 9.1
Provision for civil penalty
53.7 -
Legal and onerous contract provisions
41.3 10.6
Loss on disposal of property, plant and equipment
3.0 -
Total
1,064.0 875.8
(Loss)/profit before tax
The Group’s loss before tax of £556.8m has increased by £199.4m from 2024 primarily as a result of the increase of one-off costs included in
separately disclosed items and an adverse swing on foreign exchange gains/losses.
Group profit before separately disclosed items and tax
6
was £507.2m (2024: £518.4m), a decrease compared to the prior year of £11.2m with
growth in underlying operating profit
6
offset by net losses on financial instruments discussed above.
Taxation
The tax charge for the year was £123.7m (2024: £103.6m), reflecting an underlying effective tax rate pre-share of BetMGM results and foreign
exchange gains/(losses) on external debt of 29.4% (2024: 25.1%), after a tax credit on separately disclosed items of £27.9m (2024: £35.3m). The
increase year-on-year of £20.1m is the result of geographical changes in profit mix, notably including increases due to the onshoring of the Brazil
business from 1 January 2025, continued increases in domestic tax rates, and increases in excess interest costs for which no tax credit is available.
Cash flow
2025
Tax impact
2024
Tax impact
Year ended 31 December
£m £m
Cash generated from operations
904.4 976.2
Income taxes paid
(112.7) (142.0)
Net finance expense paid
(237.5) (254.9)
Net cash generated from operating activities
554.2 579.3
Cash flows from investing activities:
Dividends received from joint ventures 102.2 -
Dividends received from associates 0.4 1.4
Net capital expenditure (338.4) (298.1)
Investment in joint ventures - (19.8)
Purchase of associate and other investments (0.1) -
Net cash used in investing activities
(235.9) (316.5)
Cash flows from financing activities:
Net proceeds from borrowings 591.9 591.7
Repayment of borrowings (459.4) (315.9)
Net settlement of financial instruments and other financial liabilities (260.2) (138.8)
Payment of lease liabilities (76.8) (68.0)
Dividends paid to shareholders (122.1) (116.3)
Dividends paid to non-controlling interests (48.9) (12.5)
Disposal of investment - 5.2
Payments to non-controlling interests - (4.1)
Net cash used in financing activities
(375.5) (58.7)
Effect of changes in foreign exchange rates
22.4 (15.8)
Net (decrease)/increase in cash
(34.8) 188.3
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Chief Financial Officer’s
Review
88 Entain plc Annual Report 2025
During the year, the Group had a net cash outflow of £34.8m (2024: inflow of £188.3m).
Net cash generated by operations was £904.4m (2024: £976.2m) including £1,160.1m of Underlying EBITDA
5
(2024: £1,088.8m) offset by a
working capital outflow of £48.4m (2024: £9.1m outflow), and separately disclosed items that are reported in operating activities of £207.3m (2024:
£103.5m) excluding items charged to depreciation, amortisation, impairment and loss on disposal of property, plant and equipment. Included within
working capital is a £25.2m outflow for balances held with payment service providers, deposits and customer funds, which are net debt neutral
(2024: £67.0m outflow).
During the year, £112.7m was paid out in relation to corporate taxes (2024: £142.0m), with the year-on-year reduction largely relating to timing
differences. A further £237.5m was paid out in interest (2024: £254.9m), with refinancing activity driving the benefit compared to the prior year.
Net cash used in investing activities for the year was £235.9m (2024: £316.5m) and includes net investment in capital expenditure of £338.4m
(2024: £298.1m). These outflows were partially offset by dividends received from joint ventures of £102.2m (2024: £nil) and associates of £0.4m
(2024: £1.4m). In the prior year an additional £19.8m was invested in BetMGM.
Net cash used in financing activities for the year was £375.5m (2024: £58.7m). £591.9m was raised through new financing facilities (2024:
£591.7m) which were used, in part, to repay £459.4m of debt (2024: £315.9m). £260.2m was paid on settlement of other financial instruments and
liabilities (2024: £138.8m), primarily relating to swap settlements and contingent consideration on previous acquisitions including New Zealand.
Lease payments of £76.8m (2024: £68.0m) including those on non-operational shops, were made in the year.
During the year, the Group paid £122.1m in equity dividends (2024: £116.3m) and £48.9m in dividends to the non-controlling interest in Entain CEE
(2024: £12.5m). In the prior year there was also £5.2m received on disposal of an investment offset by £4.1m paid to non-controlling interests.
Net debt
Par value
Issue costs/
Premium Total
Year ended 31 December
£m £m £m
Term loans
(3,721.5) 51.3 (3,670.2)
Interest accrual
(2.3) - (2.3)
(3,723.8) 51.3 (3,672.5)
Cash
554.1
Accounting net debt
(3,118.4)
Cash held on behalf of customers
(197.0)
Fair value of swaps held against debt instruments
(141.8)
Other debt related items
1
132.7
Lease liabilities
(319.7)
Adjusted net debt
(3,644.2)
1. Other debt related items include balances held with payment service providers, deposits and other similar items.
As at 31December 2025, adjusted net debt
7
was £3,644.2m and represented an adjusted net debt
7
to Underlying EBITDA
5
ratio of 3.1x. The Group
had drawn down £160.0m on the revolving credit facility at 31December 2025 (2024: £nil).
Refinancing
On 18 March 2025, the Group refinanced its revolving credit facility, extending its latest maturity from July 2026 to March 2030. The facility was also
increased and now has total commitments (including letters of credit) of £645m. The facility is subject to a springing maturity, to three months prior to
the earliest term loan maturity, if at least a 25% stub of the shortest-dated term loan remains outstanding. At 31 December 2025, the facility’s effective
maturity date was 30 March 2028.
On 31 July 2025, the Group announced the refinancing of its existing $1,100m and $2,218m term loans. The existing $1,100m term loan margin
reduced by 35bps to 225bps, which was allocated at an original issue discount (“OID) of 99.875 and the maturity date has been extended from
29March 2027 to 31 July 2032. The existing $2,218m term loan margin reduced by 50bps to 225bps, which was allocated at par and the maturity
date remains 31 October 2029.
On 7 August 2025, the Group signed a 2 year £500m bridge facility solely for the purposes of acquiring some or all of the Entain CEE minority
investment should the need arise. The facility is available to draw for 12 months from signing, extendable by 3 months. If drawn, it has a 9 month term.
On 13November 2025, the Group announced the pricing of500m senior secured notes due 30 November 2031at a fixed coupon of 4.875%, which
were issued on 24 November 2025, and used to immediately repay €500m of the Group’s existing1,265m Term Loan B facility due 30 June 2028.
Going Concern
In adopting the going concern basis of preparation in the financial statements, the Directors have undertaken a robust assessment of the Group’s
ability to continue in operational existence for a period of at least 12 months from the date of approval of these financial statements (the “going
concern assessment period”).
The assessment has considered the Group’s current trading performance, financial position and principal risks and uncertainties. For the year ended
31December 2025, the Group reported a statutory loss after tax of £681m. This loss primarily reflects non-cash impairment charges, fair value
movements and amortisation of acquired intangibles, and does not impact the Group’s underlying cash generation. The Directors have considered
the nature of this loss as part of their going concern assessment.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Chief Financial Officer’s
Review
Entain plc Annual Report 2025 89
As at 31December 2025, the Group had gross borrowings of £3,673m and adjusted net debt of £3,644m. The Group’s debt facilities comprise term
loans, senior secured notes and a revolving credit facility, with maturities extending to 2032. During the going concern assessment period, no
material debt maturities arise. The Group had available liquidity of £964m at 31December 2025, comprising cash and cash equivalents of £554m
(which includes £204m restricted in respect of customers) and undrawn committed facilities of £410m.
The Directors have reviewed detailed financial projections covering the going concern assessment period, based on the Board-approved budget for
2026 and the three-year strategic plan. These forecasts incorporate assumptions regarding revenue, operating margins, working capital and capital
expenditure, taking account of current trading performance.
As part of their assessment, the Directors have considered severe but plausible downside scenarios, consistent with those described in the Viability
Statement. These scenarios include, impact to our technology platform, exposure to litigations, further gaming duties and licensing conditions and
severe data privacy or cybersecurity incidents. Under these downside scenarios, appropriate mitigating actions within management’s control have
been modelled, including reductions in discretionary expenditure and capital investment.
The Directors have also assessed compliance with the financial covenants associated with the Group’s borrowing facilities throughout the going
concern assessment period. Under both the base case and severe but plausible downside scenarios, the Group maintains adequate liquidity and
covenant headroom.
Having considered the Groups forecast cash flows, available liquidity, debt maturity profile and covenant compliance, the Directors have a
reasonable expectation that the Group and the Company will have adequate resources to continue in operational existence for the going concern
assessment period. Accordingly, the Directors consider it appropriate to adopt the going concern basis of preparation in the financial statements. The
Directors do not consider that there are any material uncertainties related to events or conditions that may cast significant doubt on the Group’s or
the Companys ability to continue as a going concern.
1 2025 and 2024 statutory results are audited, with the tables presented relating to continuing operations and including both statutory and non-statutory measures.
2 Net Gaming Revenue (“NGR”) is defined as Net Revenue before charging for VAT and Sales Taxes. A full reconciliation of this non-GAAP measure is provided within the
IncomeStatement
3 Growth on a constant currency basis is calculated by translating both current and prior year performance at the 2025 exchange rates
4 Contribution represents gross profit less marketing costs and is a key performance metric used by the Group.
5 Underlying EBITDA is earnings before interest, tax, depreciation and amortisation, share-based payments and share of JV income and separately disclosed items.
6 Stated pre separately disclosed items.
7 Adjusted net debt excludes the DPA settlement. Leverage also excludes any benefit from future BetMGM EBITDA or the payments due to acquire the non-controlling interests in
EntainCEE.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Chief Financial Officer’s
Review
90 Entain plc Annual Report 2025
The Directors are responsible for preparing the Annual Report and the Group and parent Company financial statements in accordance with
applicable law and regulations.
Company law requires the Directors to prepare Group and parent Company financial statements for each financial year. Under that law they have
elected to prepare the Group financial statements in accordance with international accounting standards as it applies to the European Union and the
requirements of the Isle of Man Companies Act 2006 and have elected to prepare the parent Company financial statements in accordance with FRS
101 Reduced Disclosure Framework.
Under company law the Directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state
of affairs of the Group and parent Company and of the Group’s profit or loss for that period. In preparing each of the Group and parent Company
financial statements, the Directors are required to:
4 select suitable accounting policies and then apply them consistently;
4 make judgements and estimates that are reasonable, relevant, reliable and prudent;
4 for the Group financial statements, state whether they have been prepared in accordance with UK-adopted international accounting standards;
4 for the parent Company financial statements, state whether applicable UK accounting standards have been followed, subject to any material
departures disclosed and explained in the financial statements;
4 assess the Group and parent Company’s ability to continue as a going concern, disclosing, as applicable, matters related to going concern; and
4 use the going concern basis of accounting unless they either intend to liquidate the Group or the parent Company or to cease operations, or have
no realistic alternative but to do so.
The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the parent Company’s transactions
and disclose with reasonable accuracy at any time the financial position of the parent Company and enable them to ensure that its financial
statements comply with the Companies Act 2006. They are responsible for such internal control as they determine is necessary to enable the
preparation of financial statements that are free from material misstatement, whether due to fraud or error, and have general responsibility for taking
such steps as are reasonably open to them to safeguard the assets of the Group and to prevent and detect fraud and other irregularities.
The Directors are responsible for the maintenance and integrity of the corporate and financial information included on the Company’s website.
Legislation in the UK governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.
In accordance with Disclosure Guidance and Transparency Rule (“DTR”) 4.1.16R, the financial statements will form part of the annual financial report
prepared under DTR 4.1.17R and 4.1.18R. The auditor’s report on these financial statements provides no assurance over whether the annual
financial report has been prepared in accordance with those requirements.
Responsibility statement of the Directors in respect of the annual financial report
We confirm that to the best of our knowledge: the financial statements, prepared in accordance with the applicable set of accounting standards,
givea true and fair view of the assets, liabilities, financial position and profit or loss of the Company and the undertakings included in the
consolidation taken as a whole; and the Strategic Report includes a fair review of the development and performance of the business and the position
of the issuer and the undertakings included in the consolidation taken as a whole, together with a description of the principal risks and uncertainties
that they face.
We consider the Annual Report and Accounts, taken as a whole, is fair, balanced and understandable and provides the information necessary for
shareholders to assess the Group’s position and performance, business model and strategy.
Rob Wood
Chief Financial Officer & Deputy Chief Executive Officer
05March 2026
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Statement of Directors’ responsibilities in respect
oftheAnnual Report and the Financial statements
Entain plc Annual Report 2025 91
Our Approach to Enterprise
Risk Management (ERM)
Enterprise risk management is an important
enabler for our business, supporting the
achievement of our strategic objectives. The
activities we undertook in 2025 focused on
maturing and enhancing our programme,
ensuring our attention remains focused on
proactively identifying and managing our most
significant risks.
In keeping with previous years, the Board has
established and reviewed procedures to
manage risk, oversee internal control systems,
and determine the nature and extent of the
most significant risks the Company faces in the
pursuit of its strategic objectives. In particular,
the Board:
4 determines its willingness to assume risk
and the extent and categories of risk which
it regards as acceptable for the Company
tobear;
4 has established a clear organisational risk
governance and reporting structure with
well-defined accountabilities for the
management of risk within the Group;
4 delegates responsibility to relevant Board
sub-committees for specific oversight and
management of the principal risks that
theGroup faces in the short, medium and
long-term;
4 directs that the Group Audit & Risk
Committee reviews the effectiveness of the
risk management and internal controls
frameworks and related processes on an
annual basis; and
4 reviews and approves the Group’s strategy
on an annual basis.
Management is responsible for the effective
operation of the Group’s ERM programme and
internal controls framework. The key elements
of the framework which support the discharge
of this responsibility comprise:
4 regular meetings of management’s Group
Risk Committee. This comprises a key forum
at which focused reviews of principal,
significant or emerging risks (and their
related controls and mitigations) are
undertaken and appropriate action taken;
4 detailed workshops undertaken by the
Group’s ERM team with stakeholders and
teams across our business;
4 tailored training for, and engagement with,
first line teams to drive continued
awareness and adoption of the Group’s
approach to ERM; and
4 providing first line teams with the tools and
framework required to escalate risk issues,
enhancing awareness and transparency for
those in risk oversight roles.
2025 key updates
We continue to mature our approach to ERM,
looking to align with best practice where
appropriate and innovate where needed. In
early 2025, we conducted a thorough review of
our approach to ERM. In line with our
expectations, several opportunities to enhance
our approach were identified. We set out below
a summary of the key activities undertaken in
2025 in furtherance of the recommendations of
that review.
ERM methodology
To align with best practice, we have updated
the core ERM methodology we use to identify,
assess and manage risk, supporting a
consistent and robust approach to our
enterprise risk management process. This
updated methodology, coupled with our
revised taxonomy, enables greater specificity
when identifying and articulating those key
risks which really matter to our business, more
precision when assessing and prioritising those
risks, identification of controls and mitigations
which support the management of our key
risks, and more impactful risk reporting.
Group risk profile
We applied our updated ERM methodology to
refresh Entain’s group risk profile, sharpening
the executive team’s articulation of the most
significant risks to the achievement of our
strategy. Each member of Entain’s Executive
Committee was engaged in this rigorous risk
review process, as well as many other
members of the wider Entain Leadership Team.
With that exercise now completed, our focus in
2026 will be to embed deeper and more
structured consideration of these key risks to
inform management action.
Risk appetite
We have also taken a structured approach to
refreshing the Boards definition of its appetite
for risk. For the purposes of articulating risk
appetite, detailed workshops with our
executive and wider Entain Leadership Team
informed the identification of twelve distinct risk
areas. Informed by this work, our focus in 2026
will be to work with the Board to codify any
potential amendments to the Board’s appetite
for risk and to take steps to ensure our
organisation is managed within that appetite.
Provision 29
Work was conducted throughout 2025 to
prepare for compliance with the new
requirements of Provision 29 of the UK
Corporate Governance Code (Provision 29) that
the Board attest, on an annual basis, to the
effectiveness of Entain’s material controls.
Arobust risk-based methodology was applied
to identify Entain’s material controls, informed
by existing risk and control frameworks, the
outputs of principal risk deep dive activities,
internal stakeholder insights and
externaladvice.
Technology
To support the capture, analysis and
monitoring of our risk information and insights,
we have also commissioned a new technology
tool to support our ERM programme. It is
intended that this will, in time, be deployed
across the Group, driving more real time and
insightful risk information to ensure our
organisation is managed in line with the
Board’s updated appetite for risk.
The specific platform we have selected is
intended to be used by a variety of other risk
management, assurance and audit teams
across our business, which we expect will
support better integration and effectiveness
ofour governance, risk and compliance efforts
across the Group.
Focus for 2026
Significant progress was made during 2025 to
enhance Entain’s approach to ERM. We want
to build on those enhancements as we
progress through 2026, with a focus on the
following initiatives:
4 work will continue to embed our new
methodology across the Group, with, in
particular, focused efforts to partner with
our key international markets;
4 we intend to work closely with other second
line teams in critical business areas to
support the adoption of best practice risk
management principles and methodology;
4 work will continue to embed the Board’s
appetite for risk across our organisation,
with the development of updated
supporting metrics and key risk indicators
toenable greater predictive risk monitoring;
and
4 we are focused on leading the Group’s
efforts to comply with Provision 29.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Enterprise risk management
92 Entain plc Annual Report 2025
Principal risks
We consider principal risks to be those risks, or
a combination of risks that, were they to occur,
and not be effectively controlled, could cause
material disruption to our business, threatening
future performance, solvency, liquidity, or our
ability to deliver against our strategy.
Throughout 2025, the Board and its relevant
sub-committees undertook robust
assessments of the Group’s principal risks.
Aspart of these reviews, consideration was
also given to:
4 how our previously reported principal risks
may have evolved, both in terms of the
nature of the risks, as well as our
management of them;
4 the identification of new principal risks; and
4 emerging risks.
We have identified on the following pages the
risks that we regard as the most material to our
business and performance at this time. This is
not an exhaustive and extensive analysis of all
risks which may affect the Group. Additional
risks and uncertainties currently deemed to be
less material or not presently known may also
have an effect on the performance and
strategic objectives of the Group.
The principal risk areas identified, including the
preventative measures we have in place to
reduce the risk of such events crystallising,
remain broadly consistent with those identified
in our Annual Report and Accounts for the
financial year ended 31 December 2024, with
the notable difference that this year we report
upon two additional principal risks to our
business as follows:
1. Maintaining Competitive Products we
have included this as a principal risk this
year to recognise that the competitiveness
of our product offering continues to be
fundamental to our business success.
2. Growth of Illegal Operators” this new
principal risk has been included to capture
the increasing threat to Entain posed by
the growth of illegal operator activities,
often fuelled by increasing licensing,
compliance and tax burden on the
regulated sports betting and
gamingsector.
Principal Risk Title
Executive Committee owner
Impact (Gross)
Link to 2025 strategicobjectives
Risk Trend
1
Technology Platform Resilience Chief Product and Technology
Officer
Very High 4Organic Growth
4 Margin Expansion
4 Cash Generation
2
Data Privacy and Cybersecurity Chief Product and Technology
Officer; Group General Counsel
Very High 4Organic Growth
4 Margin Expansion
3
Taxes Chief Financial Officer Very High 4Organic Growth
4 Margin Expansion
4 Cash Generation
4
Maintaining Competitive Products Chief Product and Technology
Officer
Very High 4Organic Growth
4 Margin Expansion
4 Cash Generation
5
Laws, Regulations, and
Compliance
Group General Counsel Very High 4Organic Growth
4 Cash Generation
6
Attracting and Retaining
KeyTalent
Chief People Officer Very High 4 Organic Growth
4 Margin Expansion
4 Cash Generation
7
Price and Service of Delivery from
Third-Party Suppliers
Chief Operating Officer Very High 4Organic Growth
4 Margin Expansion
4 Cash Generation
8
Trading Liability and Pricing
Management
Chief Product and Technology
Officer
High 4 Organic Growth
4 Margin Expansion
4 Cash Generation
9
Growth of Illegal Operators Group General Counsel High 4 Organic Growth
4 Margin Expansion
10
Safer Betting and Gaming Group General Counsel Medium 4 Organic Growth
4 Margin expansion
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Enterprise risk management
Entain plc Annual Report 2025 93
1
Technology Platform
Resilience
Why this matters to us
The Group’s operations are highly dependent on information systems and related technology, all of
which ultimately serve to underpin our products and extensive customer offering. We operate a
complex technology landscape, managing multiple platforms and technologies of varying age,
scale and maturity, and using third parties that must maintain a resilient, scalable, and secure
service to support an agile and growing business. If we fail to maintain the resilience of our
technology platforms, this could have a material impact on customer-facing products, the
competitiveness of those products, and our customer experience, resulting in adverse impacts on
our brands, revenue, market share and reputation.
How we respond
We proactively monitor and evolve our infrastructure to improve continuously, focusing on platform
modernisation and improving platform resilience. Technology solutions are architected and
implemented from the outset with resilience and redundancy principles appropriate to their
business criticality, ensuring failover capability, avoidance of single points of failure, and disaster
recovery capability.
We maintain continuous operational monitoring to identify and respond to issues appearing in both
our customer-facing technology platform as well as within the infrastructure required to support our
internal operations. Hypercare is employed to support and ensure the performance and operation
of the platforms during key events throughout the year.
A dedicated Technology team with detailed knowledge of the Entain platform designs and
operates the infrastructure that supports the Entain customer offering. Our organisational design is
set up in a way to support efficiency and to maintain our technical expertise.
The technology lifecycle management process governs the introduction, maintenance, upgrade,
and decommissioning of technology assets relating to the core platform and corporate services.
The Group reviews and assesses its infrastructure against best industry practices, implementing
improvements to efficiency, scalability and resilience, including continuous enhancements to
incident and disaster recovery processes.
Chief Product and Technology Officer
Link to Strategic Objectives:
4 Organic Growth
4 Margin Expansion
4 Cash Generation
Risk Impact: Very High
Risk Trend:
Risk Oversight: Audit & Risk Committee
2
Data Privacy and
Cybersecurity
Why this matters to us
Our customers trust us to be responsible custodians of their personal data and to provide a secure
gaming experience, which needs to be available whenever customers want to use our services.
Data, and the integrity of our systems and software, are subject to stringent data protection laws
and regulations around the world; a data or cybersecurity breach could impede our operations and
impact our ability to serve customers, undermining trust in our business and brands. A data or
cybersecurity breach could also expose us to regulatory action and litigation, significant financial
penalties and/or have a negative impact on our share price and reputation. Cybercrime is ever
growing and evolving, and attacks remain likely.
How we respond
The Group has dedicated Cybersecurity and Data Privacy functions entrusted with protecting the
security and confidentiality of our customers and the Company, whilst ensuring the availability of
services and regulatory compliance.
The experts in our Cybersecurity team constantly scan and adapt our defences to emerging cyber
threats. Alongside threat intelligence and response, we operate a certified ISO 27001:2022
Information Security Management System, and work continuously to evaluate and improve our
related controls and policies. Our qualified team performs and participates in audits and
assessments, facilitated by our integrated Governance, Risk and Compliance management
platform. This ensures we are vigilant to the evolution of cyber risk across our business, and are
able to assess, manage and report appropriately, to all levels of management including our Group
Risk Committee, Group Audit & Risk Committee, and Board.
Entain’s privacy strategy is an important part of our enterprise wide risk management framework,
significantly reducing the risk of data breaches and other privacy infringements. The programme’s
maturity is evident through robust policies and an experienced team which continuously monitors
and enhances privacy practices. The Data Privacy team ensures that personal data is handled
appropriately by proactively identifying potential vulnerabilities, advising the business on effective
mitigations, and through regular reporting to the Group Risk Committee, and Sustainability &
Compliance Committee.
Chief Product and Technology Officer;
GroupGeneral Counsel
Link to Strategic Objectives:
4 Organic Growth
4 Margin Expansion
Risk Impact: Very High
Risk Trend:
Risk Oversight: Sustainability & Compliance
Committee (Data Privacy), and Audit & Risk
Committee (Cybersecurity)
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Principal risks
94 Entain plc Annual Report 2025
3
Taxes
Why this matters to us
The level of complexity surrounding the taxation of betting and gaming continues to increase. The
Group is subject to a wide range of taxes, duties and levies relevant to all the countries where we
have operations or in which our customers are located. 2025 introduced significant tax increases in
the UK, Austria, France, Italy and Brazil. Other national governments may also regard our industry
as a target for further tax increases, including special or super taxation. The Group considers there
is a significant risk of further adverse changes in tax rates, laws, or administrative practice.
Furthermore, tax authorities may have a different interpretation to the Group in areas of tax law
that are ambiguous. These factors mean the levels of taxation to which the Group is exposed may
change in the future, and we may ultimately become liable for tax payments greater than the
amounts reflected in our filed tax returns.
How we respond
To mitigate the risk of upcoming potential tax changes, the Group monitors active discussions on
fiscal policy and, together, where appropriate, with industry bodies, proactively lobbies to ensure
legislatures understand the holistic impact arising from any proposed changes.
To mitigate historic tax exposure, the Group actively identifies, evaluates, manages, and monitors
its tax risks, including proposed changes to the law and/or fiscal authority practice and, through
engagement with fiscal authorities, seeks to increase the Groups level of certainty where feasible.
The Group is committed to calculating and paying the correct amount of tax by the relevant
deadline. Our approach to tax is guided by four principles:
4 Accurate and timely compliance with tax law in all the countries in which we operate;
4 Engaging with tax authorities with honesty, integrity and respect, and engaging constructively in
debates regarding the development of tax legislation and policy;
4 Being transparent in the reporting of our tax affairs; and
4 Achieving sustainable returns for our shareholders.
The Group’s tax strategy is approved annually by the Board of Directors. Responsibility for the
execution of the Group’s tax strategy is delegated to the Chief Financial Officer who reports on the
Group’s tax position, and updates on potential exposures to the Audit & Risk Committee, and Board
on a regular basis.
The Group has an appropriately qualified and resourced tax team to manage its tax affairs. For any
significant tax risks, the Group evaluates whether additional procedures, controls or policy changes
are required to appropriately address them. Where there is significant uncertainty or complexity in
relation to a tax risk, the Group may use the services of external, expert tax advisors.
The Group does not enter into tax planning arrangements or structures that set out to achieve
results that are contrary to the intention of the relevant legislation or which seek to exploit
shortcomings within the relevant legislation.
Chief Financial Officer
Link to Strategic Objectives:
4 Organic Growth
4 Margin Expansion
4 Cash Generation
Risk Impact: Very High
Risk Trend:
Risk Oversight: Audit & Risk Committee
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Principal risks
Entain plc Annual Report 2025 95
4
Maintaining
Competitive Products
Why this matters to us
The preferences of our customers are constantly evolving and are often differentiated by market.
Developing and maintaining engaging and competitive products which are attractive, exciting and
which provide an engaging customer experience is therefore key to the success of our business. If
we fail to maintain a competitive product offering, existing customers may place less business with
the Group and the Group may fail to attract new customers, both consequences which would
impact our business performance and profitability.
How we respond
We continue to strengthen our internal product and technology capabilities, alongside targeted
partnerships with specialist third-party providers, to support a product-led operating model focused
on the most valuable opportunities for our customers and the Group. Ongoing investment in our
organisational structure and operating model enables faster decision-making, clearer ownership
and improved speed to market across our portfolio.
Our multi-platform capability provides a significant competitive advantage by allowing us to control
our own technology roadmap and prioritise delivery based on customer needs, regulatory change
and commercial opportunity. Ownership of our platforms reduces dependency on third parties,
increases resilience, and enables us to react more quickly to changing market conditions whilst
maintaining consistent product quality.
By controlling our own technology, this creates the opportunity to allocate investment dynamically,
accelerate innovation, and deliver product improvements at pace across both local and global
markets. This flexibility supports efficient market entry, ongoing product enhancement and a
consistent focus on customer experience.
Our technology ecosystem, which combines proprietary platforms with carefully selected third-
party solutions, generates rich and diverse data across products, markets and channels. This,
together with strong customer relationship management capabilities, enables commercial agility
and informed decision-making. Our global scale allows us to test, learn and iterate across markets,
applying insights from multiple jurisdictions to continuously improve product performance, customer
experience and operational best practice. This approach supports the rapid scaling of successful
products, tailored local execution, and the ability to respond quickly to regulatory and consumer
change, while continuing to deliver strong player protection and a seamless
omnichannelexperience.
We are increasingly embedding artificial intelligence and advanced analytics across our proprietary
platforms and product, technology and commercial processes to enhance our ability to anticipate
customer needs, optimise product performance and support faster, data-led decision making.
These capabilities enable us to identify patterns across customer behaviour, content performance,
and market dynamics, supporting more effective prioritisation of investment, accelerated testing
and iteration, and continuous improvement in product relevance and engagement across markets.
Chief Product and Technology Officer
Link to Strategic Objectives:
4 Organic Growth
4 Margin Expansion
4 Cash Generation
Impact: Very High
Risk Trend:
Risk Oversight: Audit & Risk Committee
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Principal risks
96 Entain plc Annual Report 2025
5
Laws, Regulations
andCompliance
Why this matters to us
It is important that the Group complies with all applicable laws and regulations in order to
maintainits licence to operate a sustainable and compliant business. If we breach legal or
regulatory requirements, licences, approvals or findings of suitability may be conditioned,
suspended or revoked.
The Group is subject to a wide range of complex laws and regulations in the jurisdictions in which it
is licensed or has business operations. These laws and regulations are frequently subject to change.
The regulatory landscape is also challenging due to uncertainty, volatility and, sometimes,
conflicting requirements. Thisinfluences our ability to determine exact requirements in each market
and makes it operationally challenging to keep pace with legislative or regulatory change.
The failure to obtain or retain a required licence or approval in any jurisdiction may decrease the
geographic areas where we are permitted to operate and generate revenue, which may put us at
adisadvantage relative to our competitors. Regulatory action may also result in authorities levying
fines or other penalties against us. An enforcement investigation for breach of applicable law or
regulation resulting in the loss of a licence in one jurisdiction could trigger the loss of a licence, or
affect our eligibility for a licence, in other jurisdictions. In addition, our reputation may be damaged
by any legal or regulatory investigation, irrespective of whether or not we are ultimately accused of,
or are found to have committed, any violation.
How we respond
Our internal legal, regulatory, compliance and anti-money laundering experts monitor for changes
in legislation and regulation and develop policies, procedures, assurance programs, and related
training to enable us to meet our obligations. These teams also support due diligence when we
engage new suppliers, onboard new (and maintain relationships with existing) customers, enter
new markets, launch new products or acquire new companies and are supported by external
advisors where required. We also continue to strengthen our second line monitoring and assurance
activities and related resources across all of our critical compliance areas.
We continually evaluate whether the Group has sufficient and appropriate internal and external
resources to ensure we operate our business in compliance with all applicable laws and
regulations. We also continue to focus on initiatives to drive increased collaboration and better
ways of working between Group and local legal, regulatory, compliance and anti-money
launderingteams.
We have a programme of annual compliance training which is mandatory for all employees.
Thisprogramme is supplemented with additional, focused training in specific areas for relevant
teams as required. We also have a Code of Conduct which is supported by a related suite of robust
internal policies which apply across the Group, and which sets out our expectations in relation to
ethical and compliant business conduct.
We only operate in markets which regulate gambling, or which are on a pathway to regulating
gambling. This strategy of operating within robust gambling regulatory and compliance
frameworks ensures appropriate protection for our customers, but also reduces risk in relation to
other non-gambling legal and regulatory matters. The Group maintains a Regulatory and Safer
Gambling Charter which explains to our colleagues our expectations around player protection in all
of our markets. This is a valuable tool in cultivating our culture of compliance and player protection.
Divisional and Group management provide periodic legal, regulatory and compliance updates
through established governance forums at both divisional, Group management, and Board
levelcommittees.
Group General Counsel
Link to Strategic Objectives:
4 Organic Growth
4 Cash Generation
Risk Impact: Very High
Risk Trend:
Risk Oversight: Sustainability
&ComplianceCommittee
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Principal risks
Entain plc Annual Report 2025 97
6
Attracting and
Retaining Key Talent
Why this matters to us
To succeed in our ambition to become a Tier 1 operator, our success depends upon attracting,
developing, and retaining highly effective and impactful leaders who have the capabilities, skills,
knowledge and experience to drive the growth and performance of our business. We are focused
on enabling high performance today, whilst building the skills, capabilities and organisational
culture needed for the future. We operate in a highly regulated and fast-moving sector and,
therefore, we face strong competition from other companies from both within, and from outside, our
sector to recruit and retain the best talent. There could be an adverse impact on our business, and
our ability to achieve our objectives, if we do not attract and retain key leaders and cannot find
suitable replacements in a timely manner.
How we respond
We have evolved our executive hiring services, with our approach to selection and assessment
anchored into our Entain Leadership Framework. This supports the hiring of leaders who have a
proven track-record, whether that be from within or outside of our sector. We partner with a
selection of executive search firms who are able to represent Entain impactfully with the best
candidates in the market, fully understanding who we are and our ambitions and leadership
requirements. We have also embedded sophisticated leadership assessments into our hiring
processes, supporting useful insights on leadership behaviours, strengths and potential areas for
development that will be used to support our senior leaders more successfully.
We proactively manage executive succession and search plans to secure candidates with the
capability, skills and experience to lead our organisation. Our global succession planning for
leadership positions enables early identification of future leaders, supporting targeted development
to enhance future leadership capability.
Our Leadership Development portfolio offers a diverse range of programmes and tools aimed
atsupporting individual growth, enhancing team effectiveness, and elevating collective
leadershipcapability.
In addition, we have introduced a global performance framework for the first time, providing a
consistent and contemporary approach to goal setting, feedback, and development for colleagues
across Entain. This framework is designed to enable high performance with minimal bureaucracy,
using regular, short feedback check-ins to keep progress agile and meaningful.
To strengthen our ability to retain top talent for the future, we have also introduced a talent review
process. This process helps us understand our talent landscape, identify key strengths and
development needs, and ensure that individuals receive tailored development plans and
opportunities. Our aim is to create an environment where talent can thrive and grow, driving long-
term retention and engagement.
The Group offers competitive reward packages for its employees. During the year, specific
consideration was given to the remuneration strategy relating to our key leadership roles, to ensure
our critical talent remains appropriately incentivised to support the turnaround/ transformation of
our business.
Chief People Officer
Link to Strategic Objectives:
4 Organic Growth
4 Margin Expansion
4 Cash Generation
Risk Impact: Very High
Risk Trend:
Risk Oversight: People
&GovernanceCommittee
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Principal risks
98 Entain plc Annual Report 2025
7
Price and Service
ofDelivery from
Third-Party Suppliers
Why this matters to us
Our complex global supply chain supports our business operations, ultimately enabling the delivery
of our products and services across our global enterprise. Certain key third parties supply services
to our Group which are fundamental to our business and customer proposition. In the case of some
of these suppliers, there may be limited alternative service provision available. If a key supplier
suffers business interruption, this may also impact our business. It is important to us that we only
have relationships with suppliers that comply with applicable law and regulation. Effective
management of these critical relationships is therefore important to support the achievement of our
business objectives.
Key or critical suppliers could become financially unstable, fail to perform services or raise prices,
which could impact our ability to operate, leading to a loss of revenue and/ or reduced profitability.
In particular, some of our core capabilities are supplied by large technology, content and critical
software suppliers which, as a consequence of factors such as their size, transition costs,
competition and/or market power dynamics, may hold dominant market positions, which may
expose us to price increases. Equally, we are also provided with services by other critical smaller
suppliers where the specialism of the services they offer means there are limited
alternativesavailable.
If suppliers are purchased by our competitors, access to services may be restricted or denied, or
wemay decide to withdraw from certain markets if they become uneconomical.
How we respond
Strategic and critical suppliers are subject to business reviews and/or business continuity planning
processes, to assess performance against key performance metrics, to identify risks or service
issues and ensure regular ongoing relationship and performance management.
Our supplier management process covers the due diligence, onboarding, and monitoring of all
suppliers via third-party risk management standards and screening. This covers:
4 The agreement of suppliers to our supplier code of conduct and key compliance policies
4 Checks on financial creditworthiness, watchlists, sanctions and politically exposed persons, and
adverse media.
As part of the organisational structure and processes of procurement teams, we have supplier
management practices in place for relevant key suppliers, where appropriate, by other specialists
from within our risk, compliance, legal and technology assurance teams to monitor the landscape of
supplier risk globally and to support our organisational resilience.
Where possible, we limit reliance on a single supplier to reduce the potential single point of failure.
We proactively manage our relationships with our specialists and key providers.
Prices are subject to negotiation at the contracting stage, and we have deep industry expertise in
our Procurement and Legal teams to support with these negotiations.
We maintain good relationships with industry bodies and suppliers that keep our key locations and
services running.
Chief Operating Officer
Link to Strategic Objectives:
4 Organic Growth
4 Margin Expansion
4 Cash Generation
Impact: Very High
Risk Trend:
Risk Oversight: Audit & Risk Committee
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Principal risks
Entain plc Annual Report 2025 99
8
Trading Liability and
Pricing Management
Why this matters to us
An extended run of customer friendly sports betting results may result in significant losses for the
Group. In such circumstances, certain products offered (e.g. multiples/accas, BetBuilder/Single
Game Parlays) to customers by the Group could have a magnifying impact on potential losses for
our business and be accentuated when such products are deployed in the context of our highest
volume sports. In addition, a significant pricing error could occur which is not captured by our
sophisticated risk or liability management processes and systems, which may result in a significant
financial impact for the Group.
How we respond
Our Group has industry-leading expertise and is continuously evolving the technology it uses in
pricing, liability, and customer risk management, which helps to limit the maximum liability on
specific outcomes. Potential exposures are understood, and pre-emptive action is taken
wherenecessary.
The Group maintains an experienced Trading team which deploys robust processes that are
enhanced as the nature of the market, and our product offering, evolves (e.g. growth of Bet Builder/
Single Game Parlays). The team is able to generally forecast which scenarios will likely present
themselves to exceptional exposures and manages these situations accordingly.
Additionally, the scale and diversification of the Group offering, and customer base provides a
natural hedge to support our management of trading and pricing liability. The experience of the
Trading team lends well to overseeing and managing the risk to ensure, over a long-term period,
the Group will achieve expected margins.
Operational risk governance is implemented across Trading to drive continuous improvement
through the event, bet and risk lifecycles, with these processes being presented to, and reviewed
by, the Group Risk Committee, and Audit & Risk Committee.
Chief Product and Technology Officer
Link to Strategic Objectives:
4 Organic Growth
4 Margin Expansion
4 Cash Generation
Risk Impact: High
Risk Trend:
Risk Oversight: Audit & Risk Committee
9
Growth of Illegal
Operators
Why this matters to us
As licensing, compliance and tax requirements for the sports betting and gaming industry continue
to evolve, incentives are created for some operators to offer online gambling products without
appropriate licences. Illegal operators offer products without the protections regulated operators
afford to customers, the measures required to comply with anti-financial crime regulations,
safeguards for sport integrity, and without the other compliance and related costs carried by
regulated operators (including taxation). As such, the offering provided by such operators can be
simpler and more attractive to players, with the use of faster (noknow-your-client”) registration,
varied payment methods (such as cryptocurrency), high levels of bonusing, promotional offers,
faster technology and aggressive marketing.
These business practices, which are often illegal or funded by not meeting legally mandated
requirements, can affect the competitiveness of our own customer engagement efforts and product
offering, and therefore have the potential to harm our business performance. The activities of illegal
operators can also create reputational risk for those businesses who operate legitimately within the
regulated sector.
The extent of the threat presented by such illegal operators is, in part, dependent on the regulatory
enforcement approach taken against such actors by relevant authorities. A lack of regulatory
harmonisation across our industry, coupled with the fact that relevant regulatory frameworks in
certain jurisdictions are nascent and still developing, means it is difficult to predict what
enforcement action (if any) will be taken by relevant authorities and, if such action is taken, how
robust and deterrent such action will be. The activities of illegal operators are also increasingly
enabled by developments in alternative payment technologies, increasingly sophisticated
regulatory arbitrage and the willing facilitation of such operators by certain cohorts of suppliers
(e.g.,payment, media, advertising and infrastructure providers) within the commercial ecosystem
that supports our sector.
How we respond
Entain is extending its efforts to combat the growth of unlicensed gambling operators. In mid-2025
we initiated Project Obscura, a major internal programme to understand, draw attention to, and
disrupt the business model of unlicensed operators. This project has already produced a
comprehensive meta-study of all existing data on the size and scale of the problem across seven
key global markets.
We are now building on this study with new research and regular engagement with customers,
service providers, policymakers, regulators, and enforcement agencies. This engagement draws
upon both our research and our work with charitable organisations such as Deal Me Out in the UK
to highlight the humanas well as the economic harm that unlicensed gambling creates.
Through research, education, disruption, and enforcement, we aim to repatriate customers to the
responsible, regulated industry, as well as encouraging policymakers to consider the regulatory and
tax gap between legal and unlicensed sectors when proposing regulatory change.
Group General Counsel
Link to Strategic Objectives:
4 Organic Growth
4 Margin Expansion
Impact: High
Risk Trend:
Risk Oversight: Sustainability & Compliance
Committee
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Principal risks
100 Entain plc Annual Report 2025
10
Safer Betting
andGaming
Why this matters to us
Safer betting and gaming is a key part of operating in a sustainable manner and ensuring apositive
and entertaining experience for our customers.
It is important that Entain clearly demonstrates to governments, regulators, investors, our
customers, and our wider stakeholder environment that it adopts a rigorous, diligent and
responsible approach to safer gambling. Failure to offer adequate tools and protections to our
customers could result in customer harm, resulting in reputational damage, or regulatory censure in
some jurisdictions, and loss of trust by our societal and other community stakeholders
How we respond
Entain works proactively and collaboratively with the wider industry, regulators, charities and
policymakers to help mitigate the risks and broader societal concerns associated with gambling.
Globally our safer gambling activities are carried out under a new Safer Gambling Framework,
which was launched during 2025 under the banner “Committed to Player Safety”. This Framework
outlines our commitment to player safety in three key areas: Engage, Support and Protect. We
“Engagewith regulators, governments, industry and academics to evolve our understanding of
safer gambling and to deliver a positive and safe environment for our customers. We Support” our
customers and equip them with tools and information to promote safer gambling, while supporting
our employees with training to identify and help manage the risk of potential harm. We “Protect”
our customers from risks so that they can have a positive and safe experience using our products.
While local regulation and market characteristics might create differences in specific approaches to
safer gambling, we seek to be a leader in each of our markets by following our Regulatory and
Safer Gambling Charter. The Charter serves as our ‘North Star’ and ensures we comply with local
regulations and that we engage effectively with regulators, governments, industry and academics
to evolve our understanding of safer gambling.
Central teams engage regularly with safer gambling representatives in each market to highlight
best practice, key issues or developments and to reinforce our safer gambling approach globally. In
addition, our central Customer Protection Contact Centre monitors play across markets and, in
keeping with local regulations and approaches, communicates with customers to offer appropriate
tools and actions ultimately suspending accounts if necessary.
We also support charitable organisations that deliver or support research into, the prevention and
treatment of gambling-related harms, harm prevention approaches, and treatment for those
harmed by gambling. We also fund relevant training for professional sports federations.
To assess our efforts, to monitor local market practices, and to continuously to evolve our standards,
a cross-functional group of employees, our Safer Gambling Forum, undertakes periodic reviews
which are shared with the Sustainability & Compliance Committee and the Board.
During 2025, we placed increased emphasis on communicating the threat to player safety posed
by illegal operators as part of Project Obscura, our programme to understand and disrupt the illegal
gambling market. This will continue to be a key theme of our safer gambling work and of wider
regulatory engagement during 2026.
Group General Counsel
Link to Strategic Objectives:
4 Organic Growth
4 Margin Expansion
Risk Impact: Medium
Risk Trend:
Risk Oversight: Sustainability
&ComplianceCommittee
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Principal risks
Entain plc Annual Report 2025 101
In accordance with provision 31 of the 2018
Corporate Governance Code, the Board and
Directors have completed an assessment of the
prospects and viability of the Entain Plc Group
over a longer period than the 12 months
required by the “Going Concernprovision (see
Going Concern Statement on page 188). The
Directors have concluded that three years was
an appropriate period for assessment (the
“viability period”), as this is aligned to the
Group’s strategic planning process and is
considered to be the period for which reliable
estimates can be made for variations in both
industry and customer dynamics, regulatory
change, technological advancements, and the
economic backdrop in the betting and gaming
industry taking into account the ever changing
landscape. In performing this assessment, the
Directors have considered the Group’s current
trading performance, financial position, liquidity
and debt maturity profile, together with the
principal and emerging risks described in the
Principal Risks and Uncertainties section on
pages 94 to 101.
Detailed financial projections covering the
viability assessment period were reviewed,
based on the Board-approved budget for 2026
and the three-year strategic plan. These
projections incorporate assumptions regarding
revenue, operating margins, working capital,
capital expenditure and financing costs, taking
account of current trading performance and the
regulatory environment in the markets in which
the Group operates.
The Directors considered severe but plausible
downside scenarios reflecting the
crystallisation of principal risks, including
disruption to the Group’s technology platform,
adverse regulatory or litigation outcomes,
increases in gaming duties, changes in
licensing conditions, and severe data privacy or
cybersecurity incidents. The potential financial
impact of these risks was modelled both
individually and in combination over the
viability assessment period.
In performing this analysis, the Directors
identified mitigating actions within
management’s control, including reductions in
discretionary expenditure and the deferral of
capital investment, which could be
implemented in the event of a more severe
downturn. However, the base case and severe
but plausible downside scenarios were
assessed without reliance on such actions and
demonstrated adequate liquidity and covenant
headroom throughout the viability assessment
period. No assumption has been made
regarding uncommitted refinancing or material
transactions beyond those in place at the
balance sheet date.
The Directors have also assessed liquidity and
compliance with financial covenants
associated with the Group’s borrowing facilities
throughout the viability assessment period (see
Note 22Interest-bearing loans and
borrowings). Based on the analysis performed,
the Group is projected to maintain adequate
liquidity and covenant headroom under both
the base case and severe but plausible
downside scenarios, although headroom would
reduce in a sustained downturn.
Reverse stress testing has been undertaken to
identify the circumstances that would threaten
the Group’s viability by exhausting available
liquidity or resulting in covenant breach. This
analysis indicates that a prolonged and severe
deterioration in trading performance, combined
with significant adverse regulatory or
operational events, would be required before
the Group’s viability would be threatened.
While such circumstances are considered
remote, they cannot be entirely excluded.
Having considered the Groups forecast cash
flows, available liquidity, debt maturity profile,
covenant compliance and principal risks, the
Directors have a reasonable expectation that
the Group will be able to continue in operation
and meet its liabilities as they fall due over the
viability assessment period.
This statement should be read in conjunction
with the Going Concern Statement on
page188 and does not constitute a forecast
offuture performance.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Viability Statement
102 Entain plc Annual Report 2025
In this section
103
Governance
104
Chair’s Governance Overview
105
Board of Directors
111
Reporting against the UK Corporate
Governance Code
120
People & Governance
CommitteeReport
123
Audit & Risk Committee Report
130
Sustainability & Compliance
Committee Report
134
Directors’ Remuneration Report
163 Directors’ Report
1. Overview
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103. Governance
167. Financial Statements
Governance
Entain plc Annual Report 2025 103
Effective corporate governance
underpins our commitment to
being powered by Determination
at Play, player protection
and delivering
both sustainable
performance and
shareholder value.
On behalf of the Board, I am pleased to present the Corporate
Governance report for the year ended 31 December 2025. Effective
corporate governance practices lay the foundation for sustainable
growth and strengthen the trust of our stakeholders. In conjunction with
the People & Governance, Audit & Risk, Sustainability & Compliance and
Remuneration Committee reports, this report aims to demonstrate
Entain’s focus on transparent, responsible and robust
governancepractices.
As referred to in my opening statement, 2025 was a year of upward
trajectory, with both NGR and Underlying EBITDA improving, continuing
the momentum we built in 2024 across our global and diverse portfolio
of markets. The Board’s priorities for 2025 were guided by our focus on
strategic priorities to drive organic revenue growth, margin expansion
and the delivery of market share gains. We have worked closely to
support management and take forward priorities identified during last
year’s Board evaluation review.
We welcomed Edmond Mesrobian and Michael Goldberg as Non-
Executive Directors in May. Edmond brings extensive product and
technology experience from which the Board has benefitted in
overseeing our platform strategy, product and technology innovation
and the development of our AI capabilities. Michael brings a deep
knowledge of the sports and gaming industry and has provided
additional focus and valuable insights to Board and Capital Allocation
Committee reviews and debate. Additional information on each of our
directorsskills and contributions to the Board can be found in the Board
biographies on pages 106 and 109.
As announced in our previous Annual Report, Gavin Isaacs stepped
down from the Board in February prior to the appointment of Stella
David as our permanent CEO in April, following her short tenure as
Interim CEO. Stella has brought energy, focus and reinvigorated
entrepreneurial spirit across the Group. Ron Kramer stepped down from
the Board in April having decided not to stand for re-election at the
Company’s Annual General Meeting on 23 April 2025. I would like to
thank Ron again for his contribution to the Board’s deliberations during
his time as a Non-Executive Director. In December, we announced that
our CFO and Deputy CEO, Rob Wood, would step down following the
delivery of our 2025 full-year results in March. I would like to take this
opportunity on behalf of the Board to thank Rob for his significant
contribution to the business during his time with the Group. He will be
succeeded as CFO by Michael Snape, who’s seasoned leadership,
financial and operational experience and international exposure will be
invaluable as we continue to execute our strategic priorities. Additional
information on Board and Committee changes in 2025, as well as the
Board’s approach to recruitment and succession planning, can be found
in the People & Governance Committee report on pages 120 to 122.
Providing the Board with greater exposure to management and the
business, sharpening the focus on people and developing a deeper
understanding of our stakeholders and our relative positioning against
our main competitors were key areas of focus arising from the 2024
Board evaluation review. We have made good progress over the year
with enhanced reporting on customer experience, product innovation,
data analytics and competitor analysis as well as increased engagement
and oversight of executive succession planning and talent development.
The Board has seen first-hand how our people, leadership and strategy
have united to deliver continued operational execution through site visits
and participation in employee engagement initiatives. The Board
remains focused on the importance of our people living the Group’s
values and demonstrating the right behaviours that underpin the
culturewe want to see at Entain. I have also welcomed the opportunity
to meet with shareholders and our people during visits to our operating
sites throughout the year, which I shall continue to do over the
comingmonths.
The strength and collective expertise of the Board allowed us to adjust
quickly to the opportunities and challenges facing our sector during
2025. As we look ahead in 2026, we do so with optimism. The Board
and I are fully aligned in our belief that we have the right strategy and
share complete confidence in Stella and her leadership team as they
accelerate the delivery of the next phase of our strategy.
Pierre Bouchut
Non-Executive Chair
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Chair’s Governance
Overview
Chair’s Governance Overview
104 Entain plc Annual Report 2025
Years 1 2 3 4 5 6 7 8
Tenure
1.6
7.5
2.25
5
0.75
7.75
0.75
2.16
5.3
3.75
7
Helen Ashton
Pierre Bouchut
Amanda Brown
Stella David
Michael Goldberg
Virginia McDowell
Edmond Mesrobian
Ricky Sandler
David Satz
Rahul Welde
Rob Wood
Experience/Skills:
No. of Directors
4
5
4
3
5
10
9
2
3
11
Gaming
Sector
Finance
M&A/
Capital
Markets
Legal/
Regulatory
Technology/
Digital
Global
Business
Customer
Media/
Entertainment
Marketing/
Branding
Leadership
Gender
Female Male
4:7
Diversity
No. of Directors
British American French Indian
1. Overview
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Board of Directors
Board of Directors
(as at 5March 2026)
Entain plc Annual Report 2025 105
We have an experienced
Board with a diverse
range of professional
backgrounds, skills and
perspectives.
Our Board Directors together form a diverse
and effective team focused on promoting the
long-term sustainable success of Entain.
TheDirectors skills and experiences are
complemented by individual approaches and
thinking styles and are further enhanced by
additional knowledge and exposure to a variety
of industry sectors by virtue of the other
directorships they hold.
Committee membership details provided in
these biographies are given as at the date of
this Annual Report. For details of Committee
membership during the financial year, see the
Committee reports on the following pages.
Pierre Bouchut
Non-Executive Chair
Tenure:
Appointed to the Board in September 2018
and became Senior Independent Director in
December 2023. Appointed as permanent
Chair in August 2025.
Committees:
External appointments:
Non-Executive Director of GeoPost SA,
Non-Executive Director of Rina Estate Italia
SRL and Non-Executive Director of
Selfridges Group Holdings Limited.
Pierre was the Chief Operating Officer for
Europe and Member of the Management
Board of Koninklijke Ahold Delhaize N.V.
(2016-2018), Chief Financial Officer at
Delhaize Group Belgium (2012-2016),
Carrefour SA (2009-2012), Chief Financial
Officer and Member of the Management
Board of Schneider Electric (2005-2009)
and CEO of Casino Group (1990-2005).
Hehas been a Non-Executive Director and
Chair of the Audit Committee at Pepco
Group (2021-2024), Firmenich SA
(2016-2023) and Hammerson plc
(2015-2021). He has been the Non-
Executive Chair of Profi SA (2023-2025)
and the referenced Board member and
Chair of the Audit Committee of Albioma SA
until it was acquired by KKR and delisted in
2022. Pierre has also previously worked for
Citibank, Bankers Trust and as a consultant
with McKinsey.
Key strengths and experience:
Pierre has had a long career in senior
executive and non-executive roles across
finance, retail, logistics, information systems
and property. His familiarity with the
management of large, internationally listed
companies gives him an extensive
understanding of regulation, accounting
standards and strategy, complementing his
deep knowledge of corporate governance
and audit committee practice.
Stella David
Chief Executive Officer
Tenure:
Appointed to the Board as Senior
Independent Director in March 2021 and
held the role of Interim Chief Executive
Officer from December 2023 until she
became Chair in September 2024.
Appointed as Interim Chief Executive Officer
in February 2025 before taking the role on a
permanent basis in April 2025.
External appointments:
Chair of the Board of Norwegian Cruise Line
Holdings Ltd and Non-Executive Director of
the privately-owned Bacardi Limited.
Stella was previously CEO of William Grant
& Sons, following more than 15 years with
Bacardi Ltd. She was Chair of C&J Clark Ltd
(having previously acted as Interim Chief
Executive Officer), Non-Executive Director
and Senior Independent Director of
Homeserve plc and Non-Executive Director
and Remuneration Committee Chair at the
Nationwide Building Society. Stella stepped
down as a Non-Executive Director and
Remuneration Committee Chair of Domino’s
Pizza Group plc and as Non- Executive
Chair of the privately-owned Vue
International following her appointment as
Interim Chief Executive Officer of Entain plc
in December 2023.
Key strengths and experience:
Stella is an intensely commercial leader
with a long track record of success across
multiple industries. She brings extensive
experience in management, consumer and
regulatory environments, and marketing to
the Board. Her non-executive roles in listed
and privately owned companies give her a
deep understanding of shareholder views
and best practice standards of corporate
governance as well as enhancing the
Board’s ability to support and oversee the
delivery of Entain’s strategy.
1. Overview
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103. Governance
167. Financial Statements
Board of Directors
Board of Directors
106 Entain plc Annual Report 2025
Rob Wood
Chief Financial Officer & Deputy CEO
Tenure:
Appointed to the Board as Chief Financial
Officer in March 2019; the role of Deputy CEO
was added to his portfolio in January 2021.
Rob will be stepping down from the Board
and his role of CFO & Deputy CEO in
March2026.
Rob joined Entain in 2012 and worked in
senior roles within finance, including as CFO of
the Group’s retail business. Prior to Entain, he
was Senior Vice President at Cerberus Capital,
overseeing the private equity firm’s European
portfolio companies and worked in
restructuring advisory at Rothschild. Rob
started his career at KPMG where he qualified
as a chartered accountant and holds a degree
in Mathematics and Management Studies
from the University of Nottingham.
Key strengths and experience:
Rob’s financial expertise and deep knowledge
of Entain’s business make him uniquely placed
to manage his wide-ranging portfolio as Chief
Financial Officer and Deputy CEO, providing
insight to the Board on commercial, financial
and operational issues.
David Satz
Independent Non-Executive Director,
Senior Independent Director, Chair of the
Sustainability & Compliance Committee
and member of the Audit & Risk
Committee
Tenure:
Appointed in October 2020.
Committees:
External appointments:
Member of the board of a commercial
gaming and hospitality entity established
by the Eastern Band of Cherokee
Indians(EBCI).
David was Senior Vice President of
Government Relations and Development for
Caesars Entertainment Corporation in Las
Vegas, where he worked from 2002 to
2019 and had responsibility for overseeing
Caesars’ government activities for more
than 52 properties in 15 states in the US
and several other countries around the
world. Prior to this he spent 16 years at the
US law firm Saiber Schlesinger Satz
Goldstein LLC, where he had a particular
focus on the gaming industry and played a
key role in numerous regulatory and
legislative initiatives throughout the US.
Between March 2023 and September 2025,
David was a member of the board of
Dreamscape Entertainment Integrated
Resorts, Inc.
Key strengths and experience:
David brings to the Board a valued
perspective on the US gaming sector as
well as expertise in gaming regulatory law
and policy as it impacts the Group
worldwide. His extensive career in
regulation and legislation has allowed the
Board to benefit from his insight and
knowledge of the US market. His regulatory
experience has also provided the Board
with insight into the many regulatory,
responsible gaming and compliance issues
that the Group faces.
Helen Ashton
Independent Non-Executive Director,
Chair of the Audit & Risk Committee,
member of the Capital Allocation
Committee and member of the
Remuneration Committee
Tenure:
Appointed in July 2024.
Committees:
External appointments:
Non-Executive Director and member of
theAudit & Risk Committee of ITV plc and
Chief Executive Officer of Shape
BeyondConsultancy.
Helen has over 30 years of experience
working in public and private equity-backed
businesses and is a qualified Chartered
Management Accountant. She was formerly
the CFO of ASOS plc and has held
executive-level roles in ASDA, Barclays and
Lloyds BankingGroup. Helen also served as
a Non-Executive Director of JD Sports
Fashion plc for four years before stepping
down in July 2025.
Key strengths and experience:
Helen brings broad global business and
financial services experience with extensive
knowledge of high growth digital and retail
businesses. Her background in finance
makes her well suited to chair Entain’s
Audit &Risk Committee and to act as its
financialexpert.
1. Overview
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103. Governance
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Board of Directors
Entain plc Annual Report 2025 107
Key:
Audit & Risk
CommitteeMember
Capital Allocation
Committee Member
Remuneration
CommitteeMember
People & Governance
Committee Member
Sustainability & Compliance
CommitteeMember
Audit & Risk
CommitteeChair
Capital Allocation
Committee Chair
Remuneration
CommitteeChair
People & Governance
Committee Chair
Sustainability & Compliance
CommitteeChair
Amanda Brown
Independent Non-Executive Director,
Chair of the Remuneration Committee
and member of the People & Governance
Committee
Tenure:
Appointed in November 2023.
Committees:
External appointments:
Non-Executive Director and Chair of the
Remuneration Committee of Mitchells &
Butlers plc and Non-Executive Director and
Chair of the Remuneration Committee of
Manchester Airport Group.
Amanda is an experienced senior executive
with a background in consumer-facing
organisations and financial services. She
served as Chief Human Resources Officer of
Hiscox during a period of significant growth
and transformation for the organisation and
she has also held executive roles within
Whitbread Group, PepsiCo and Mars Inc.
Amanda was a Non-Executive Director and
Chair of the Remuneration Committee of
Micro Focus International Limited, a
multinational software and information
technology business, before stepping down
when the business was sold in 2023.
Key strengths and experience:
Amanda brings a wealth of experience in
human resources, remuneration strategy
and managing organisations through
significant change. Amanda also provides
relevant consumer-facing experience.
Virginia McDowell
Independent Non-Executive Director,
Designated Workforce Director, member
of the People & Governance Committee,
member of the Remuneration Committee
and member of the Sustainability &
Compliance Committee
Tenure:
Appointed in June 2018.
Committees:
External appointments:
Vice-President of Global Gaming Women, a
non-profit organisation with a mission to
support, inspire and influence the
development of women in the gaming
industry through education and mentoring
and a Board Member at New Roots
Empower, an organisation building a safe
network for young women to enter the
music industry.
Virginia was the President and CEO of Isle
of Capri Casinos, Inc. in the United States
from 2011 until her retirement in 2016, and
the President and COO of Isle of Capri
(2007-2011). Prior to this she was the Chief
Information Officer at Trump Entertainment
Resorts (2005-2007) and Senior Vice
President of Operations. Virginia was the
first woman to be inducted into the
Mississippi Gaming Hall of Fame and in
2022 she was inducted into the American
Gaming Association’s Hall of Fame.
Key strengths and experience:
Virginia’s 40-year career and
accomplishments in the gaming sector have
been recognised by a number of prestigious
awards. Virginia continues to actively
engage with our stakeholders and staff in
her role as Designated Workforce Director.
Throughout her career she has maintained
a tireless focus on developing the next
generation of women leaders in the gaming
industry and this understanding of the
diversity and regulatory challenges of the
sector has greatly assisted the Board and
the Sustainability & Compliance Committee.
Rahul Welde
Independent Non-Executive Director,
member of the Audit & Risk Committee,
member of the People & Governance
Committee and member of the
Remuneration Committee
Tenure:
Appointed in July 2022.
Committees:
External appointments:
Non-Executive Director of Pantheon
International Plc. Chair of the Advisory
Board of Migrant Leaders, a UK charity.
Rahul spent over 30 years working with
Unilever PLC, most recently in a global role
as the Executive Vice President of Global
Digital Transformation, building capabilities
across the digital spectrum, including new
business models, innovation, partnerships,
processes and training. Previously, Rahul
was Unilever’s Regional VP Media for Asia,
Africa, Middle East, Turkey and Russia.
Throughout his career he has worked in a
diverse range of roles across functions and
categories. He has been active in industry
bodies, including as the Regional Vice
President for The World Federation of
Advertisers and Chair of the Mobile
Marketing Association, Asia.
Key strengths and experience:
Rahul brings a lifetime career of knowledge
from the global fast-moving consumer
goods sector. He has proven experience of
leveraging digital technologies for the
benefit of business. Rahul has deep
expertise in media and marketing as well as
in digital and transformation, leading large
change programmes encompassing
technology, processes and people.
1. Overview
8. Strategic Report
103. Governance
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Board of Directors
108 Entain plc Annual Report 2025
Key:
Audit & Risk
CommitteeMember
Capital Allocation
Committee Member
Remuneration
CommitteeMember
People & Governance
Committee Member
Sustainability & Compliance
CommitteeMember
Audit & Risk
CommitteeChair
Capital Allocation
Committee Chair
Remuneration
CommitteeChair
People & Governance
Committee Chair
Sustainability & Compliance
CommitteeChair
Ricky Sandler
Non-Executive Director, member of the
Capital Allocation Committee and
member of the People & Governance
Committee
Tenure:
Appointed in January 2024.
Committees:
External appointments:
Chief Executive Officer and Chief
Investment Officer of Eminence Capital, LP.
Ricky founded Eminence Capital in 1999.
Eminence is a $6.9bn global investment
management organisation investing client
capital across global financial markets. As
Chief Executive Officer and Chief
Investment Officer of Eminence, Ricky is
responsible for setting the firm’s strategic
direction as well as directly managing its
investment team and diversified investment
portfolio. Prior to launching Eminence, Ricky
was co-founder and co-general partner of
Fusion Capital Management, a firm that
managed a long/short hedge fund focused
on global equity securities. Prior to that he
was a research analyst at Mark Asset
Management, where he began his investing
career in 1991. Ricky received a BBA in
Accounting and Finance graduating with
honours from the University of Wisconsin.
Key strengths and experience:
Ricky brings over 30 years of experience in
analysing and investing in public companies
with a wealth of perspective on ways to
maximise long-term shareholder value and
institute strong corporate governance
oversight at the board level.
In connection with his appointment, the
Company, Eminence Capital and Ricky
Sandler have entered into a relationship
agreement, including customary
governance, standstill and voting
provisions. A summary of the main terms
of the agreement is available on the
Company’s website.
Edmond Mesrobian
Independent Non-Executive Director,
member of the Sustainability
&Compliance Committee
Tenure:
Appointed in May 2025.
Committees:
External appointments:
Non-Executive Director of Criteo S.A.
Edmond is an experienced senior executive
with a background in product and
technology. He served as Chief Technology
and Information Officer of Nordstrom, Inc.,
afashion retailer, between August 2018
and October 2022, and prior to that, he also
held Chief Technology Officer roles at Tesco
PLC and Expedia, Inc. Edmond holds a B.S.
degree in mathematics and computer
science, an M.Sc. degree in computer
science and a Ph.D. in computer science,
allfrom the University of California,
LosAngeles.
Key strengths and experience:
Edmond brings extensive product and
technology experience, particularly in
executing transformational strategies,
driving growth and AI-powered innovation.
Michael Goldberg
Independent Non-Executive Director and
member of the Capital Allocation
Committee
Tenure:
Appointed in May 2025.
Committees:
Michael is an experienced investor having
previously held investment management
leadership roles at Elliott Management and
Corvex Management. He is highly regarded
for creating value at portfolio companies
through enhanced strategic decision-
making, capital allocation, and
corporategovernance.
Key strengths and experience:
Michael brings deep knowledge of the sports
and gaming industry as well as a proven
track record in investment management and
creating shareholder value.
James Morris
Group Company Secretary
Tenure:
Appointed in July 2023.
James qualified as a lawyer in 1998. He has
extensive experience of operating in listed
companies and regulated sectors having
spent most of his career working in the
corporate secretariat at Standard Chartered
plc and HSBC Holdings plc. He is
responsible for providing governance advice
and guidance to the Board and senior
management as well as leading the
Company Secretariat function.
Reasons why the contribution of each director standing for
re-election is, and continues to be, important to Entain’s
long-term sustainable success will also be included in the
Notice of AGM 2026.
1. Overview
8. Strategic Report
103. Governance
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Board of Directors
Entain plc Annual Report 2025 109
Leading the delivery
ofEntain’sstrategy
Our Executive Committee, the most
senior management committee for the
Group, provides support to the Chief
Executive Officer (CEO”) in her
responsibilities for the day-to-day
management and operations of the
Group. The Executive Committee is
focused on the implementation and
execution of the approved strategic
plan, delivering financial performance
and promoting the right conduct,
culture and values across the Group,
through unified leadership, to embed
expected behaviours and standards.
Executive Committee changes during 2025
Stella David joined the Committee having taken over the responsibilities of CEO in
February 2025. Andy Hicks, Chief Commercial Officer UK, ANZ, NCE & CEE,
Curry Sloan, Chief Commercial Officer Americas & Southern Europe and Hugo
Gonzalez, Chief Operating Officer joined the Executive Committee in 2026 to
strengthen our operational leadership and ensure alignment on our evolving
strategic priorities of organic growth, margin expansion and cash generation.
We are grateful for the contributions made by Dafne Guisard and Sameer Deen,
who stepped down as Chief Operations Officer in August 2025 and Group Chief
Commercial Officer in February 2026 respectively.
The Group Company Secretary attends each Executive Committee meeting and
supports the CEO with managing the end-to-end governance of meetings. The
meeting planner and agendas are designed to ensure the right strategic and
performance related matters are discussed on a timely basis and matters for
decision are debated prior to approval or escalation to the Board.
Regular attendees
The Commercial MDs for our key markets provide periodic updates on their
strategic priorities, financial performance, product roadmaps, platform resilience,
customer experience, key risks and opportunities, safer gambling initiatives and
regulatory compliance related matters.
The Executive Committee also receives reports from the Director of Internal Audit
on hot topics, including principal and emerging risks, and the effectiveness of
internal control systems.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Executive Committee
110 Entain plc Annual Report 2025
Stella David
Chief Executive Officer
Rob Wood
Chief Financial Officer & Deputy CEO
Simon Zinger
Group General Counsel & Chief Customer
Care Officer
Satty Bhens
Chief Product & Technology Officer
Melanie Tansey
Chief People Officer
Andy Hicks
Chief Commercial Officer – UK, ANZ, NCE
& CEE
Curry Sloan
Chief Commercial Officer,
Americas&Southern Europe
Hugo Gonzalez
Chief Operating Officer
How we comply
Entain’s long-term sustainable success is contingent on our commitment
to high standards of corporate governance and throughout 2025, the
Board continued to be guided in its approach through the application of
the UK Corporate Governance Code 2024 (the “Code”). We believe good
corporate governance is about effective oversight, including how we
provide confidence both in the delivery of our performance to our
stakeholders and in how we report on our performance.
Through their work, the Board and Board Committees uphold the
provisions of the Code and during the year ended 31 December 2025,
we have applied the principles of good governance and have been
compliant with the Code with the exception of Provision 15 relating to
the number of Stella David’s external directorships (see page 106 for
more details).
The Board remains dedicated to open and transparent reporting. The
way in which Entain has applied the principles and provisions of the
Code during 2025 is set out in the following pages. The full wording of
the Code is available on the Financial Reporting Council’s website
www.frc.org.uk.
Board leadership and company purpose
The Companys purpose is to provide the most entertaining sports
betting and gaming experiences supported by leading in-market player
protection. During the year the Board focused on a strategy of driving
organic growth and margin expansion through scale and operational
leverage with particular focus on US market growth through continued
investment in the Company’s joint venture, BetMGM. As we go into 2026
the drivers for delivering significant shareholder value remain the same
with more focus on delivering meaningful cash flow across our
established portfolio. The Board is actively reviewing the strategic
opportunities, challenges and implications of the UK tax increases
impacting the industry announced in November 2025 and the
associated risks posed by the growth of illicit operators and the illegal
gambling market. The Board will continue to ensure the customer is at
the heart of all we do and it is committed to delivering product
performance and commercial excellence while upholding its commitment
to player protection. The Board has also sought to promote our purpose
and strategy and has made decisions in the interests of all stakeholders,
having considered the matters set out in section 172 of the Companies
Act 2006 (UK).
Stakeholders
The Board has responsibility for leading the Group’s stakeholder
engagement and considering the implications of key decisions on the
Company and its stakeholders. The Board recognises that effective
engagement with our stakeholders will drive long-term value creation,
making Entain a company that people want to invest in, buy from,
partner with and work for.
Entain has identified six stakeholder categories and our report on
‘Boardactivities’ provides an overview of how the Group’s key
stakeholders are considered in Board discussions and deliberations
aspart of its decision-making.
Our people
Listening to and engaging our people is a key priority at Entain. We are
committed to listening to employees across the globe to drive positive
change throughout the organisation. We focus on this through our
employee forums, global engagement conference and global
engagement and integrity surveys.
Employee forums exist in many of the locations in which we operate.
Ouremployee forums continue to be a key pillar of our employee
listening and engagement strategy. The forums enable our people to
discuss and agree how their teams connect with the Company’s
purpose, strategy and values, as well as discussing topics that impact
them and theircolleagues.
Our UK & Ireland retail forums and UK & Gibraltar office forums host
quarterly meetings where elected representatives come together to
share feedback on all aspects of life at Entain. During these meetings
they also hear updates from the business on topics ranging from
company purpose, strategy and values to financial performance and
operational initiatives.
Our Directors are encouraged to attend employee forums and during the
year have attended several listening sessions that provide feedback and
insight into the realities of everyday working life at Entain. These
sessions provide invaluable insights through in person two-way
dialogue to understand the key topics of interest and priorities of Entain
employees. They also create the opportunity for nurturing a more
inclusive culture across Entain and promoting our Global Diversity,
Equityand Inclusion initiatives.
The CEO and Executive Committee members are held to account for
creating and fostering a positive culture and the Board and its
Committees receive updates on our people and culture, which include
how our four core values of Doing whats right, Keeping it simple,
Goingbeyond and Winning together connect employees and unite
ourglobal community.
Global engagement conference
Our global engagement conference invites employee engagement
advocates to share their insights with the Board and Executive
Committee. The event, hosted by Melanie Tansey, Chief People Officer,
was held twice in 2025 on 31 January and 7 October, and was attended
by Board members Virginia McDowell (Designated Workforce Director)
and Helen Ashton, as well as employees representing over 20 countries.
Attendees engaged in an open two-way discussion which covered
corporate strategy, investment in the retail franchise, collaboration, job
security, recognition, change and transformation, and
talentdevelopment.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Reporting against the UK
Corporate Governance Code
Entain plc Annual Report 2025 111
Workforce engagement
Virginia McDowell, in her capacity as Designated Workforce Director,
visited our Nottingham Office in April and spent time meeting members
of our Financial Reporting, Retail Customer Care, Retail Tech Support,
Creative, Customer Protection Contact Centre, Retail Finance and UK
Office Employee Forum representatives followed by an open question
and answers session with employees. She had the opportunity to listen
to customer calls, engage first hand in fixing operational issues in retail
shops and discuss some of the multi-channel campaigns and branding
enhancements with our creative designers andmanagers.
Virginia participated in a day meeting teams at our Stratford office in
October, listening to employee experiences and insights on life at Entain.
She was taken through how the Group is progressing its AI capabilities
and governance, the retail people plan and talent development
programme, as well as the charitable work and operations of the
Ladbrokes Coral Trust. Virginia also met with the Director of Stadia and
discussed the future of greyhound racing, animal welfare, and the steps
being taken to enhance employee engagement and wellbeing. During
the day, Virginia McDowell and Melanie Tansey hosted a lunch with the
Black Professionals Network where they were updated on initiatives to
promote diversity and grow the black professionals community at Entain.
Key takeaways from these engagement sessions were shared with the
Board, reinforcing the positivity and authenticity of our staff, their
appetite for continued engagement and opportunities to meet with the
Board as well as the strong desire to learn through professional
development opportunities.
There has been more focus this year on Board visits across the Entain
footprint to promote a deeper understanding and knowledge of our
business and operations. Board site visits during 2025 are outlined in
thetimeline below.
National Employee Forum AGM
Each year the elected representatives from our forums come together
with members of the Board and Executive Committee for the National
Employee Forum AGM.
This meeting took place on 26 January 2026. It was hosted by Melanie
Tansey, Chief People Officer, and welcomed Forum Representatives
from GB Retail, Ireland, Stadia, UK Office and Gibraltar to join Stella
David, Virginia McDowell, Helen Ashton and AmandaBrown.
During the meeting, each forum presented their main achievements and
challenges from the past year and objectives for the year ahead before
having an open conversation with the Board Directors. Key topics
discussed included long service recognition, retail wellbeing, employee
onboarding processes, inclusion and neurodiversity, learning and
development, and remuneration policy.
The meeting continues to be an important opportunity to build
connections between the Board and our employees.
Shareholders
The Board receives both direct and indirect feedback on shareholder
views through formal and informal channels, including investor
roadshows, investor conferences, one-to-one and group calls. Board
members listen to results and trading updates held by the Group for
analysts and institutional investors and can directly hear the questions
and comments on Group performance.
The Chair and Executive Directors also hold regular meetings with
avariety of institutional investors to discuss the execution of strategy,
ourapproach to corporate governance and sustainability as well as
delivering shareholder value. Key takeaways and feedback from
shareholder meetings are shared regularly during Board meetings.
AGM
All resolutions put to the 2025 Annual General Meeting received
overwhelming support from those investors who voted,
representingapproximately 77% of our shareholder base (slightly
lowerthan the voting level of 83% in 2024). The results of the voting at
all general meetings are published on our website: entaingroup.com/
news-insights.
Division of Responsibilities
As at the date of this report, our Board comprised the Chair, seven
Independent Non-Executive Directors, one Non-Independent Non-
Executive Director and two Executive Directors. There are clear divisions
between the Executive and Non-Executive responsibilities, which ensure
accountability and oversight. The roles of Chair and Chief Executive are
separately held and their responsibilities are well defined and
documented. The Chair and Non-Executive Directors meet routinely
either at the start or end of each scheduled Board meeting without the
Executive Directors, and individual Directors meet senior executives and
members of staff outside formal Board meetings in order to gain first-
hand experience of our operations and engage with our workforce.
The Executive Directors have formal meetings monthly as part of the
Executive Committee to manage and oversee the day-to-day operations
of the Company. Any significant operational or regulatory matters are
communicated to the Non-Executive Directors on a timely basis outside
of Board meetings. The Board is supported by the Group Company
Secretary and Group Deputy Company Secretary, to whom all Directors
have access for advice, corporate governance matters and
generalupdates.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Reporting against the UK
Corporate Governance Code
112 Entain plc Annual Report 2025
Key Board Events
2025
January
National Employee Forum AGM 29 January
attended by Stella David, Virginia McDowell and
Amanda Brown.
April
May
Pierre Bouchut visit to the Rome office spending
time with Andrea Faelli, Commercial MD, and the
Eurobet senior leadership team.
June
Virginia McDowell site visit to Nottingham and the
2025 AGM in London.
July
Overseas Board meeting at the BetMGM Office in
New Jersey. The Board engaged in a deep dive
business review with the BetMGM senior
leadership team, attended a town hall discussion
and Q&A session as well as spending time with
members of the wider BetMGM workforce.
Pierre Bouchut site visit to Lisbon to meet the
Portugal team and the regional Customer Care hub
supporting our LatAm operations.
October
September
Pierre Bouchut and Edmond Mesrobian undertook
a three-day site visit to Hyderabad. The visit
included floor walks and presentations showcasing
the Group’s approach to transforming product and
technology, platform modernisation and
localisation, sports betting for the future,
developing a winning global gaming strategy and
time spent listening, discussing strategic priorities
and exploring product development opportunities
with the India leadership team.
4Virginia McDowell and Helen Ashton attend
the Global Engagement Conference and
Virginia McDowell hosts an employee
engagement day, including a lunch meeting
with the members of the Black
ProfessionalsNetwork.
4All day Strategy Board.
4Helen Ashton site visit to Gibraltar, meeting a
variety of teams including Finance,
Governance and Customer Care. Helen was
given a tour of the new Gibraltar campus
(due to open in March 2026) and met with
the Minister of Justice, Trade & Industry, Nigel
Feetham.
4Helen Ashton visit to the Nottingham Office
spending time with our Finance team and
hosting a town hall discussion.
4Stella David and Rob Wood visit to
Hyderabad with the Executive Committee.
2026
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Reporting against the UK
Corporate Governance Code
Entain plc Annual Report 2025 113
Entain plc:
The Board must act with integrity and is collectively responsible for establishing the Company’s purpose,
values and strategy as well as overseeing the conduct of its business and promoting the long-term
sustainable success of the Group, generating value for shareholders and contributing to wider society.
The Board sets the strategic direction of the Group, approves the strategy, annual budget and three-year
forward-looking plan. It takes appropriate action to ensure that the Group is suitably resourced to achieve its
strategic aspirations.
The Board considers the impact of its decisions and its responsibilities on all stakeholders, including
colleagues, shareholders, regulators, customers, suppliers and the communities in which we operate. The
Board discharges its responsibilities directly or, to assist it in carrying out its function of ensuring effective
independent oversight and stewardship, delegates specified responsibilities to its committees. Details of how
the Board fulfilled its responsibilities in 2025, as well as key topics discussed and considered by the Board
Committees, can be found in this Directors’ Report.
Audit & Risk Committee
Oversight and review of financial reporting processes, the Group’s
system of internal control, including internal financial controls, the
appropriateness and effectiveness of the enterprise risk management
framework and principal risks and the work undertaken by Internal
Audit and the Group’s Statutory Auditor, KPMG. During 2025, the
Committee has focused on the framework and assurance process for
assessing the effectiveness of material controls in preparation for
compliance with Provision 29.
Read more: pages 123 to 129
Sustainability &
Compliance Committee
Oversight and review of the Company’s Sustainability and Compliance
programme, the Company’s relationships and engagement with a
wide range of stakeholders, progress against internal KPIs and
external Sustainability and Compliance index results. Furthermore, it
ensures that the Sustainability Strategy is on track and remains fit for
the future.
Read more: pages 130 to 133
People & Governance
Committee
Oversight and review of Board and executive succession, overall board
effectiveness, workforce policies and practices and corporate
governance issues.
Read more: pages 120 to 122
Remuneration
Committee
Oversight and review of the Group’s overall remuneration strategy,
including share plans and other incentives. Maintains dialogue with
shareholders and the Entain workforce on remuneration related
matters.
Read more: page 139
Capital Allocation
Committee
Oversight of the Group’s portfolio of assets, capital allocation and
capital structure. Provides advice and guidance to the Board on
improving competitive positioning in core markets and maximising
shareholder value.
Read more: page 116
Chief Executive Officer
The Chief Executive Officer is responsible for the management of all aspects of the Group’s business,
developing strategy in conjunction with the Chair and the Board, and leading its execution. The Board
delegates authority for the operational management of the Group’s business to the Chief Executive Officer for
further delegation in respect of matters that are necessary for the effective day-to-day operations and
management of the business. The Board holds the Chief Executive Officer accountable for discharging her
delegated authorities.
Executive Committee
The Executive Committee comprises the Chief Executive Officer, Chief Financial Officer & Deputy CEO, Chief
Commercial Officer, UK, ANZ, NCE & CEE, Chief Commercial Officer, Americas & Southern Europe, Chief
Product & Technology Officer, Group General Counsel & Chief Customer Care Officer, Chief People Officer and
Chief Operating Officer. It supports the Chief Executive Officer in the day-to-day management of the
business, implementation of strategy and financial performance.
Disclosure Committee
The Disclosure Committee comprises the Chief Financial Officer & Deputy CEO, Group General Counsel &
Chief Customer Care Officer, Group Deputy General Counsel - Corporate, Deputy Chief Financial Officer and
Group Company Secretary. It is responsible for overseeing the Group’s disclosure obligations, pursuant to the
Financial Conduct Authority’s Listing Rules and Disclosure Guidance and Transparency Rules, as well as
complying with UK Market Abuse Regulation.
Entain Leadership Team
Business and functional leaders who own delivery of business strategy and communications across Entain.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Reporting against the UK
Corporate Governance Code
114 Entain plc Annual Report 2025
Chair
Pierre Bouchut
Non-Executive Chair
Provides effective leadership of the Board and promotes the highest
standards of corporate governance practices.
Leads the Board in providing strong strategic oversight and setting the
Board’s agenda, culture and values.
Leads the Board in challenging management’s thinking and proposals,
and fosters open and constructive debate among Directors.
Maintains internal and external relationships with key stakeholders and
communicates shareholdersviews to the Board.
Organises periodic monitoring and evaluation, including externally
facilitated evaluation, of the performance of the Board, its Committees
and individual Directors.
Leads on succession planning for the Board and its Committees,
ensuring appointments reflect diverse cultures, skills and experiences.
Executive Directors
Stella David
Chief Executive Officer
Leads and directs the implementation of the Group’s business strategy,
embedding the organisation’s culture and values.
Leads the Executive Committee with responsibility for the day-to-day
operations of the Group and its financial performance.
Maintains relationships with key internal and external stakeholders
including the Chair, the Board, customers, regulators and shareholders.
Maintains responsibility and accountability for the Group’s and its
employeescompliance with applicable laws, codes, rules and
regulations, good market practice and Entain’s own standards.
Rob Wood
Chief Financial Officer & Deputy CEO
Supports the Chief Executive Officer in developing and implementing
Group strategy and recommends the annual budget and long-term
strategic plan.
Leads the Finance function and is responsible for effective financial
reporting, including the effectiveness of the processes and controls, to
ensure the financial control framework is robust and fit for purpose.
Maintains relationships with key stakeholders including shareholders.
Leads the Disclosure Committee to ensure the Group meets its disclosure
and reporting requirements as well as releasing material and accurate
information to the market on a timely basis.
Senior Independent Director
David Satz
Independent Non-Executive Director & Senior Independent Director
Supports the Chair, acting as an intermediary for Non-Executive
Directors when required.
Leads the Non-Executive Directors in evaluating the performance of the
Chair, supporting the clear division of responsibility between the Chair
and the Chief Executive Officer.
Listens to shareholdersviews if they have concerns that cannot be
resolved through the normal channels. Leads an orderly succession
process for the Chair.
Non-Executive Directors
Constructively challenge and contribute to the development and
approval of Group strategy.
Challenge and oversee the performance of management.
Ensure that financial information is accurate and that both controls and
the system of risk management are effective and robust.
Contribute to the assessment and monitoring of culture. Maintain internal
and external relationships with the Group’s key stakeholders.
Director meeting attendance for 2025
The Board had 11 scheduled meetings in 2025. During the year
therewere a series of additional calls between scheduled meetings to
discuss a variety of matters ranging from Board succession planning
andappointments, trading updates, funding arrangements and
regulatoryconsiderations.
Scheduled Meetings
attended
Meetings eligible
to attend
Chair
Pierre Bouchut
11 11
Executive Directors
Stella David
11 11
Rob Wood
10 10
Non-Executive Directors
Helen Ashton
11 11
Amanda Brown
11 11
Michael Goldberg
7 7
Ronald J Kramer
2 2
Virginia McDowell
11 11
Edmond Mesrobian
7 7
David Satz
11 11
Ricky Sandler
11 11
Rahul Welde
11 11
Notes:
Directors are expected to attend all scheduled Board meetings. In 2025, all scheduled Board
meetings were held in London except the overseas Board meeting in New Jersey inJune.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Reporting against the UK
Corporate Governance Code
Entain plc Annual Report 2025 115
During 2025, the Board focused on Entain’s key strategic priorities,
financial performance, operational excellence, organisational design,
product and technology roadmaps, modernisation and resilience of the
core Entain platform and the evolving regulatory landscape. With the
support of the Capital Allocation Committee, the Board has kept under
review its portfolio of assets with a clear focus on achieving the long-
term success of the Company and unlocking shareholder value.
TheBoard continued to keep abreast of significant regulatory
challengesand received updates on progress in enhancing compliance
standards toaddress remedial actions agreed under the Deferred
Prosecution Agreement with the Crown Prosecution Service, the timely
execution of the AUSTRAC related AML uplift plan and other relevant
regulatory issues.
Capital Allocation Committee
The Capital Allocation Committee has met regularly throughout 2025
with the primary objective of evaluating our portfolio of assets and
exploring options to unlock value and maximise shareholder returns.
TheCommittee has continued to review the execution of the Group’s
organic growth strategy and assess capital allocation opportunities.
Future ownership options for BetMGM, its US joint venture, have been
explored and debated as well as the valuation of its CEE assets as part
of ongoing dialogue on ownership with our Minority Partners.
The Committee has also monitored the Company’s debt funding and
leverage position during the year. The Committee has supported the
Board in the approval of refinancing actions taken to strengthen the
Group’s liquidity position, reduce financing costs and extend debt
maturities, which included the review of the terms and rationale for
thehigh yield bond launched in November.
As we start 2026, the Committee remains committed to keeping the
Group’s capital allocation policy under review, making recommendations
to the Board to maximise shareholder value as appropriate and
continuing to monitor the strategic opportunities.
Board
As an Isle of Man incorporated company, Entain is not subject to the
reporting obligations under section 172 of the Companies Act 2006 (UK).
Nevertheless, the Board recognises the importance of effective
governance and operates in line with the UK reporting requirements.
TheBoard meetings are a key mechanism for Directors to discharge
their duties, notably under section 172 of the Companies Act 2006 (UK).
An overview of the Board’s key activities and discussions and how the
interests of the Group’s key stakeholders were considered are set
outbelow.
Key to stakeholder groups:
Shareholders Customers Suppliers
The Community Regulators Colleagues
Strategy
Execution of group strategy
4 Regular updates on priorities and improving capabilities for execution
of core digital and retail business strategies.
4 Oversight of and challenge to proposed steps and progress
accelerating Sportsbook product and platform enhancements.
4 Two-day session validating the Group strategy and fine tuning the
strategic priorities of driving organic growth, expanding margins and
delivering strong and sustainable cash generation to create
significant stakeholder value and delivering the most entertaining
player experiences to customers supported by in-market leading
player protection.
4 Review of strategic options in the US, including consideration of
additional value creation levers and emerging gaming verticals.
4 Oversight of initiatives to simplify the organisational structure,
execute operational efficiencies, deliver cost saving initiatives and
better ways of working in order to drive superior customer
experiences, organic growth and long-term value creation.
M&A activity
4 Continued to review updates on the performance of recent
acquisitions and strategic investments.
4 Received updates on the work of the Capital Allocation Committee.
4 Review of non-core strategic investments.
4 Oversight of key efficiency initiatives and delivery against operational
and capital expenditure targets.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Reporting against the UK
Corporate Governance Code
Board activities during 2025
116 Entain plc Annual Report 2025
Performance
Business updates
4 Deep dives on key markets, including the UK, US, CEE, Brazil, Italy,
Spain, Canada, Australia, New Zealand and Belgium.
4 Review of strategic opportunities and mitigating actions relating to
UK tax increases.
4 Monitored performance and debated strategic opportunities relating
to BetMGM.
4 Evaluation of marketing efficiency across key markets.
4 Kept under review customer operations transformation, revised
target operating model and location strategy.
Financial updates
4 Approved the 2026 budget and reviewed the three-year plan
through to 2028.
4 Closely monitored leverage and cash flow.
4 Discussed capital allocation and approved the continued progressive
dividend policy.
4 Kept under review the Group’s podium positioning, market share,
competitor analysis and Business KPIs.
4 Monitored and debated the wider macroeconomic and geopolitical
environment and its potential impact on our business.
4 Received weekly financial performance updates for both Entain
andBetMGM.
4 Considered the Groups funding and debt structure, including
theapproval of refinancing arrangements and launch of a high
yieldbond.
Regulatory developments
4 Received regular regulatory and legal updates from the Group
General Counsel.
4 Continued to monitor progress with the remedial actions under
theDeferred Prosecution Agreement and the developing situation
with AUSTRAC.
4 Received updates on regulatory developments and themes relating
to deposit limits, advertising, jurisdiction controls and player
refundlitigation.
4 Monitored the changing regulatory landscape and performance of
the Group’s operations in Brazil following regulation on 1 January
2025.
Risk
4 Approved the Group’s principal risks and challenged management on
the mitigating actions being taken to manage Entain specific risks,
including emerging risks.
4 Kept under review the risks associated with the illegal gambling
market and the growth of illicit operators, particularly the adverse
impact on player harm and erosion of market share. The Board
received updates on management’s proactive industry leadership
efforts to tackle the illegal gambling market.
4 Received updates on the multi-year programme to strengthen the
Enterprise Risk Management Framework and reviewed the Group
risk register as well as the material controls falling within scope of
Provision 29.
4 Reviewed and approved the Group’s annual long-term
viabilitystatement.
People and culture
4 Comprehensive review of the strategic people agenda and priorities.
4 Discussed executive succession planning and reviewed the refreshed
‘Knowing Our Talent’ talent development programme.
4 Kept under review progress in implementing the Podium
Performance management framework.
4 Oversight of the operating model and organisational design.
4 Received updates and provided feedback on the results of the annual
employee engagement survey.
Responsible gambling
4 Player Protection remained a key area of focus for the Board during
2025 with regular reviews of the utilisation of safer gambling tools,
the number and type of interventions, customer account reviews
andthe volume of self-excluding players and operator
excludedcustomers.
Product & Technology
4 Received regular updates on the Product & Technology operating
model, platform strategy, CRM transformation and key initiative
roadmaps and priorities.
4 Kept under review the Tech debt plan to modernise the core platform
and address legacy issues in areas of IT operations, tech compliance
and cybersecurity.
4 Conducted deep dives into Sports Trading and Pricing Excellence,
Player Experience and Platform Performance.
4 Discussed AI opportunities to refactor legacy code, accelerate
product and technology capabilities and enhance user experience
and customer journeys.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Reporting against the UK
Corporate Governance Code
Entain plc Annual Report 2025 117
Governance
Market updates & regulatory disclosures
4 Approved the Notice of Meeting for the AGM.
4 Reviewed and approved the Annual Report and Accounts following
recommendations from the Audit & Risk Committee.
4 Considered key market updates and disclosure obligations in respect
to Full Year and Half Year results, quarterly trading performance,
BetMGM trading updates and Chair, CEO and Non-Executive
Directorappointments.
Investor Relations
4 Received feedback from investor meetings and roadshows from the
Chair, Executive Directors and Director of Investor Relations.
4 Considered external reviews of investor feedback on Entain’s
performance and governance.
Board Governance
4 Kept under review the Schedule of Matters Reserved for the Board.
4 Reviewed and approved the Delegated Authority Framework and
refreshed Conflicts of Interest Policy and Register.
4 Conducted an externally facilitated annual evaluation based on
questionnaires covering the effectiveness of the Board, its
Committees and the performance of the Chair and
individualDirectors.
4 Reviewed and approved the Modern Slavery Statement and Public
Tax Statement.
Board succession
4 Engaged with Sam Allen Associates throughout the year as part
ofongoing succession planning for Non-Executive Directors and
CFOsuccession.
4 Conducted a detailed Chief Executive Officer search with the support
of Odgers.
4 Engaged Egon Zehnder to lead on the Chair search.
Composition, succession and evaluation
Board commitment, balance and independence
The Board keeps under review and remains satisfied that each Non-
Executive Director devotes sufficient time to the role in order to discharge
his or her responsibilities and duties effectively. The Chair, Senior
Independent Director and other Non-Executive Directors each have
letters of appointment and do not serve in an executive capacity.
Excluding the Chair, of the remaining ten Directors, seven are
independent Non-Executive Directors. Due to his relationship with
Eminence Capital LP, a shareholder holding more than 5% of the
Company’s issued share capital, Ricky Sandler is considered a Non-
Independent Non-Executive Director. The People & Governance
Committee keeps the independence of the Board under review and is of
the opinion that the Board has an appropriate combination of executive
and non-executive, in particular independent non-executive directors,
and complies with the Code recommendations.
Board appointments are made following a formal and transparent
process facilitated by the People & Governance Committee, typically with
the aid of external search consultants. All directors are subject to annual
re-election at the AGM.
Directors are required to obtain formal approval from the Board ahead of
undertaking any new external appointments. Before accepting an
additional role, Directors must declare the existence of any potential or
actual conflicts, confirm that the role will not breach overboarding limits
and provide the necessary assurance that the appointment will not
adversely impact their ability to continue to fulfil their role as a Director. In
each case before granting its consent, the Board will consider carefully
whether there would be any impact on the time commitment required for
each Director, or on the independence and objectivity required to
discharge the agreed responsibilities of each role. During 2025, there
were two requests that did not raise any concerns for the Board.
At the time of Stella David’s appointment as Interim CEO in February
2025 and permanent CEO in April 2025, the Board carefully considered
her external mandates as Chair of Norwegian Cruise Line Holdings Ltd
and Non-Executive Director on the Board of privately-owned Bacardi
Limited. The Board continues to keep the required commitment for these
external mandates under review. The People & Governance Committee
formally reviewed these external directorships in December and was
satisfied that Stella continues to manage these additional commitments
with no detriment to the quality and effectiveness of her role as CEO.
Conflicts of interest policy
The Board has a Conflicts of Interest policy and an annual conflicts
authorisation process, whereby the Board reviews and approves
Entain’s Conflicts of Interest Register and seeks confirmation from each
Director of any changes or updates to their position.
This authorisation process informs the People & Governance
Committee’s assessment of a Non-Executive Director’s independence
and ability to devote sufficient time to their role when proposing that
Director for re-election at the AGM.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Reporting against the UK
Corporate Governance Code
118 Entain plc Annual Report 2025
Director induction, training and development
The Chair is assisted by the Group Company Secretary in providing all
new Directors with a comprehensive induction programme on joining the
Board. The induction programme provides new Directors with an
understanding of their duties as Directors, the Group, its businesses and
the markets and the regulatory environment in which it operates. This
includes meetings with senior executives and their direct reports. The
programme also provides an overview of the Group’s governance
practices. Non-Executive Directors will have further content tailored to
the Board Committees that they join.
Michael Goldberg and Edmond Mesrobian each received an induction
programme following their appointment. This included one-to-one
meetings with our Executive Committee, commercial and functional
leaders and our Director of Internal Audit.
The Chair has overall responsibility for ensuring that Directors receive
suitable training to enable them to carry out their duties. Training is also
provided by way of reports and presentations prepared for each Board
meeting, as well as meetings with Group employees and external
advisers. During 2025, we arranged lunch and learn sessions during the
Board meeting agenda that gave the Directors the opportunity to
discuss and receive a deeper understanding of cybersecurity risks,
progress with the ongoing cybersecurity maturity programme, anti-
competition rules and implications, AI governance and opportunities, and
the growth of prediction markets.
The e-learning training modules, that are mandatory for all staff, were
made available to all Directors relating to Ethics, Fraud and Anti-Money
Laundering, cybersecurity and data privacy and safety, sustainability
and wellbeing.
The Directors have access to independent professional advice at the
Group’s expense, as well as the advice and services of the Group
Company Secretary, who advises the Board on regulatory and corporate
governance matters.
Board evaluation and effectiveness
In line with recognised best practice, Entain undertakes Board reviews
on an annual basis to increase Board effectiveness and to identify areas
for improvement. Entain engaged Lintstock Ltd towards the end of 2025
to conduct a review of the performance of the Board and its Committees.
Lintstock is an advisory firm that specialises in Board Reviews and has
no other connection with the Company or individual Directors.
The scope and objectives of the review were agreed following a briefing
meeting with Lintstock. Lintstock collaborated with the Chair and the
Group Company Secretary to design a bespoke line of enquiry tailored to
the business needs of Entain. As well as covering core aspects of
governance such as Board information and support, composition and
dynamics, the review considered people oversight, strategy and aspects
of the wider market environment relevant to Entain. The review had a
particular focus on the following themes:
4 Oversight of key external developments, including UK tax increases.
4 How the Board can best support execution of Entain’s strategy.
4 Priorities for the new permanent CEO.
Lintstock found that the Directors engaged constructively with the
review, which identified the Board composition and the quality of
support available to Directors as particular strengths. Improvements
were also identified in the Board’s monitoring of key stakeholders and
relevant external developments. The review identified a number of
priorities for the Board, including:
4 Focusing on strategy development and monitoring execution,
ensuring that there is clarity around strategic priorities and further
strengthening progress tracking.
4 Supporting the Company’s talent management processes and
continuing to develop succession planning.
4 Continuing to build the Boards understanding of the business and
market, including getting closer to operations, maintaining the
programme of site visits, and enhancing the view of customers and
other stakeholders.
Lintstock’s reports were shared and considered by the Board with
actions being agreed for implementation and monitoring.
The review included a comparison of the Boards performance against
the Lintstock Index, drawn from over 200 of Lintstock’s recent mandates.
This provided a balanced view of the Board’s strengths and priorities,
placing its performance into context.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Reporting against the UK
Corporate Governance Code
Entain plc Annual Report 2025 119
Upholding the
highest standards
of leadership and
governance whilst
fostering an
inclusive culture.
As Chair of the People & Governance
Committee, I am pleased to provide
this update my first since being
appointed as the permanent Chair in
August 2025 highlighting the
Committee’s activities over the past
year. Following the changes at the top
of the organisation early in the year,
both the Committee and the Board
dedicated considerable effort to
recruiting a new permanent Chief
Executive Officer and Chair.
With the appointment of Stella David as Chief Executive Officer in
April2025, we took the opportunity to review and refine the profile
andrequirements for the Chair position. Due to adjustments in my own
commitments, I was able to put myself forward for the role, and I am
pleased to report that the Board was unanimous in its support of
myappointment.
The Committee is dedicated to maintaining a Board that exemplifies
astrong blend of skills, experience, and diversity, ensuring effective
leadership and ongoing value for shareholders. We were pleased to
welcome Michael Goldberg and Edmond Mesrobian as independent
Non-Executive Directors on 14 May 2025, both of whom bring valuable
expertise that further strengthens our Board. These appointments reflect
our focus on selecting individuals whose talents and perspectives will
drive the Company forward. While their appointments led to a shift in the
Board’s gender balance to 36.4% female representation at the end of
December 2025 (December 2024: 40.0%), we remain steadfast in our
commitment to advancing gender diversity at both Board and leadership
levels. We are making good progress with an externally facilitated Non-
Executive Director search process, and I am confident we shall be in a
good position to add a high calibre candidate to complement our current
Board composition at the same time as strengthening diversity. Entain
continues to meet the Parker Review’s target, with at least one Board
member from an ethnic minority background, underscoring our ongoing
dedication to inclusive leadership.
As I stated in last year’s report, the Committee is committed to upholding
the highest standards of leadership and governance whilst fostering an
inclusive culture. During the year, the Committee oversaw a variety of
initiatives aimed at building a robust succession pipeline for Board and
senior management appointments; ensuring that our workforce policies
and procedures continue to positively influence the Group’s culture;
promoting diversity; and enhancing employee engagement, retention,
and wellbeing. In fulfilling its oversight responsibilities, the Committee
conducted an in-depth review of the principal risk, Attracting and
Retaining Key Talent, with particular attention to five risk areas, which
are detailed further in the report below. At the Committee’s request, a
KPI Dashboard was created to track how the People function is enabling
business performance, building a strong talent bench, and developing
our culture.
Throughout the year, the composition of the Committee was aligned
with Provision 17 of the UK Corporate Governance Code (the “Code”)
which requires the majority of members of the nomination committee to
be independent non-executive directors.
I wish to express my gratitude to my fellow Committee members for their
dedication throughout the year, and to extend special thanks to the
People function for their unwavering efforts in cultivating a culture that
empowers every employee to excel and contribute their fullest potential
to the organisation.
Pierre Bouchut
Chair of the People & Governance Committee
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
People & Governance Committee Report
120 Entain plc Annual Report 2025
The role of the Committee
The role of the Committee is to lead the process for appointments to the
Board and satisfy itself that plans are in place for an effective succession
to the Board and leadership team with due regard for the benefits of
diversity including gender, social and ethnic backgrounds and cognitive
strengths. The Committee ensures that appropriate procedures are in
place for the training and evaluation of Directors; reviews workforce
policies and practices, and monitors their consistency with the
Company’s purpose, strategy and values; and reviews developments in
law, regulation and business practice relating to corporate governance.
Key responsibilities of the People & Governance Committee
4 Ensuring that there is a formal, rigorous and transparent procedure
for appointments to the Board.
4 Leading the process for appointments and making recommendations
to the Board.
4 Assisting the Board in ensuring its composition is regularly reviewed
and refreshed, taking into account the length of service of the Board
as a whole, so that it is effective and able to operate in the best
interests of shareholders.
4 Overseeing the development of a diverse pipeline for succession
forappointments to the Board and senior management positions.
4 In conjunction with the Board, setting measurable targets for
diversityand inclusion in relation to the Board and senior
management positions.
4 Reviewing workforce policies and practices, in particular those which
have an impact on diversity and inclusion, culture, employee
engagement and wellbeing.
The Committees Terms of Reference were reviewed by the Committee
during the year and it was agreed that no changes were required. The
Terms of Reference can be found on the Company’s website at
entaingroup.com/about-entain. The Committee has operated in line with
its Terms of Reference throughout the year.
Committee membership and attendance
At the end of the financial year the Committee was comprised of the
following five members: Amanda Brown, Virginia McDowell, Ricky
Sandler, Rahul Welde and Pierre Bouchut, who was appointed as Chair
of the Committee replacing Stella David, who stepped down as Chair of
the Committee following her appointment as Interim Chief Executive
Officer on 11 February 2025.
Regular attendees at Committee meetings included the Chief Executive
Officer and the Chief People Officer. Other individuals and external
advisers were invited to attend as and when appropriate and necessary.
The Committee held five meetings during 2025. Committee members
are expected to attend all scheduled meetings. Committee member
attendance at the meetings was as follows:
Committee Member
Number of
scheduled
meetings
attended
Number of
scheduled
meetings
eligible to
attend
Number of
ad hoc
meetings
attended
Number of
ad hoc
meetings
eligible to
attend
Pierre Bouchut
(Chair)
1
3 3 2 2
Amanda Brown
3 3 2 2
Virginia McDowell
3 3 2 2
Ricky Sandler
3 3 2 2
Rahul Welde
3 3 2 2
1. Appointed as Chair of the Committee with effect from 11 February 2025.
Activities
Board appointments
Below we set out details of Board appointments made during the
financial year ended 31 December 2025. Recruitment support at Board
and senior management level was provided during the year by
independent search firms, including Sam Allen Associates, Egon Zehnder
and Odgers. Other than their engagement in connection with these
processes, none of these firms has any other connections with the
Company or individual Directors.
The Board appointed two sub-committees, under the oversight of this
Committee, to run the search processes for the roles of Chief Executive
Officer and Chair. This approach reflected the importance of both
appointments and the need to ensure a rigorous, well-governed process
with sufficient focus to identify the best candidates. Each sub-committee
comprised three Board members and was responsible for overseeing the
relevant search process, including engagement with external advisers.
Chief Executive Officer
Stella David was appointed as the Companys permanent Chief
Executive Officer in April 2025, having acted as Interim Chief Executive
Officer since February 2025 and previously from December 2023 until
September 2024.
Although the Committee and the Board had considered a number of
candidates for the role, given Stella’s broad experience, strong track
record, and the pivotal role that she had played in shaping, implementing
and executing the ongoing delivery of Entain’s strategy, the Board was
unanimous in its agreement that Stella was the most suitable candidate
for the role. The appointment was confirmed in an announcement
released on 29 April 2025.
Chair
Following Stella David’s appointment as Interim Chief Executive Officer
in February 2025, as the Senior Independent Director, Pierre Bouchut
was deemed to be the most suitable Board member to assume the role
of Chair on an interim basis.
During the following months, the Company undertook a search for a new
permanent Chair. The sub-committee members met with potential
candidates and put forward a shortlist for the Committee’s
consideration. During the process the sub-committee progressively kept
the Chair role specification under review and took feedback from other
Board members.
In July 2025 Pierre Bouchut informed the Board that his personal
circumstances had changed and he was interested in taking on the role
on a permanent basis. It was recognised that Pierre knew the sector well
and had a deep understanding of the Groups underlying business
dynamics and strategic priorities. Having considered Pierre alongside the
shortlisted candidates, the Committee felt confident that his continued
leadership would provide consistency and stability ensuring the Board’s
continued focus on its commitment to delivering value to all stakeholders.
Taking these factors into consideration, the Board approved the
recommendation of the Committee that Pierre be appointed to the role of
Chair on a permanent basis.
Non-Executive Directors
In May 2025, Michael Goldberg and Edmond Mesrobian were, on the
recommendation of the Committee, appointed as Independent Non-
Executive Directors of the Board. On appointment Michael Goldberg was
appointed as a member of the Capital Allocation Committee and
Edmond Mesrobian was appointed as a member of the Sustainability &
Compliance Committee.
As part of its remit to lead the process for appointments to the Board, the
Committee is currently in a process with the support of Sam Allen
Associates to identify potential Non-Executive Director candidates who
would add further value, bench strength and diversity to the Board.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
People & Governance
Committee Report
Entain plc Annual Report 2025 121
Group Chief Financial Officer
On 11 December 2025 we announced that Rob Wood would be stepping
down as Group Chief Financial Officer and Group Deputy CEO in 2026 and
that Michael Snape had been appointed to succeed Rob as Group Chief
Financial Officer. Michael joined the Group as CFO Designate on 5 February
2026 and will formally take on the role of Group Chief Financial Officer on 6
March 2026. At this point he will also join the Board as an Executive
Director. Although Rob Wood steps down from his role and the Board with
effect from 6 March 2026, he will remain with Entain until June 2026 to
ensure an orderly transition of responsibilities.
All Board members were actively involved in the recruitment of the new
Group Chief Financial Officer, including the scoping of the candidate
specification and considering the implications of the appointment for
organisational structure and development of the Finance function.
Shortlisted candidates were interviewed initially by the Chair and Chief
Executive Officer and subsequently met with various Committee and Board
members. The process for agreeing the terms of the appointment was led
by the Chair of the Remuneration Committee and the terms were
subsequently approved by the Board. Details on the terms can be found in
the DirectorsRemuneration Report on page 134.
Board composition and Board Committees
The Committee keeps the composition of the Board and its Committees
under regular review to ensure that the Directors, in their roles as members
of the Board and members of the Board Committees, as a collective, have
the right skills, experience and knowledge to discharge their responsibilities.
The Committee also keeps under review longer-term succession planning
for the Board and its Committees.
During the financial year the composition of Entain’s Board Committees
met the requirements of the Code and Entains own Terms of Reference for
each (with the exception of the Sustainability & Compliance Committee as
stated in its committee report). Changes to the Board and its Committees
during the year were recommended by the Committee to the Board for
approval. The Committee was also notified of changes to the Executive
Committee and senior management structure.
Director reappointment for the 2026 Annual General Meeting
In line with the Code, the Committee conducted a thorough assessment of
the independence, time commitment and overall performance when
proposing each Non-Executive Director for re-election at the 2026 Annual
General Meeting. The Committee remained satisfied that the Non-
Executive Directors continued to act with the utmost independence.
TheCommittee did not identify any time commitment issues in respect of
those Directors standing for re-election at the 2026 Annual General
Meeting. The Board has a strong mix of skills and experience
complemented by individual approaches and thinking styles reflective of
the Directorsvaried backgrounds. The Board members together form a
diverse and effective team focused on delivering shareholder value and
promoting the long-term sustainable success of Entain. As such, the
Committee is of the view that each Director standing for re-election
continues to make an effective and valuable contribution to the success
ofthe Company.
Principal Risk review
During the year, a review was conducted on the principal risk of Attracting
and Retaining Key Talent, with particular attention given to leadership
capabilities, organisational structure, recruitment and retention, data
integrity, and the talent pipeline. The Committee was briefed on various
measures aimed at strengthening leadership across the business, including
the launch of theKnowing our Talentinitiative in July, which seeks to
identify future leaders and establish tailored personal development plans.
Additionally, the Committee received updates on the potential evolution of
the structure of the Group as part of an ongoing programme of
centralisation and optimisation. Progress in employee retention was
highlighted, alongside enhancements to data management systems and
the introduction of initiatives designed to advance staff skills and cultivate a
robust talent pipeline.
Diversity, equity and inclusion
The Committee received regular updates throughout the year on initiatives
aimed at advancing diversity, equity, and inclusion across the business.
Notably, these updates highlighted the launch of a DE&I recruitment data
pilot in the UK, which invited job applicants to voluntarily share their
demographic information. This approach was designed to help assess the
diversity of recruitment sourcing and selection processes. Encouraged by
the positive response from applicants, the initiative has been implemented
on a permanent basis. It may be expanded to other countries where we
operate, subject to local legislation. The Committee was also kept informed
about the ongoing development of the Groups employee networks
Women at Entain, Black Professionals at Entain, and Be You, our global
LGBTQ+ network as well as the various events organised to support
these communities. Regular reports included details of employee
engagement activities, such as a Global Gaming Women event, the
Leadership Apprenticeship programme, an inclusivity day for Retail
teammembers, and panel discussions focused on topics such as allyship
and inclusivity.
Further details on diversity, equity and inclusion can be found on page 62.
During the year the Committee reviewed the Group Diversity, Equity &
Inclusion Policy (including Board diversity) no material changes were made.
The policy can be found on our website at entaingroup.com/about-entain.
Talent development
The Committee was kept up to date with the progress of leadership and
talent development initiatives, including the 2025 Talent Development
Programme focused on performance, growth and leadership; the
performance assessment process developed to provide employees with
regular feedback and performance reviews linked to bonuses; the roll out of
a talent identification system; and leadership development and assessment
programmes to equip leaders with skills to support their teams.
Other reviews
The Committee received regular updates on employment data including
details of attrition rates, and employee relations which have remained
stable across the Group, in part attributable to earlier and more effective
case resolution. During the year a KPI Dashboard was created to support
the tracking of the People function’s work to support business performance,
build a strong talent bench, and develop the Group’s culture. A total of 18
KPIs have been applied across five categories including organisational
talent strength and performance and productivity. At the end of the year
the Committee received a review of the 2025 workforce engagement
programme and details of the plans for 2026, including actions being taken
to address feedback from the 2025 Your Voice survey. A key priority for the
workforce engagement programme has been to increase Board visibility
and listening with Board members undertaking a number of visits to
operations across the Group and taking part in employee conferences.
The Committee reviewed the data submitted to the FTSE Women Leaders
Review and the Group’s 2024 Gender Pay Gap Report both of which are
reported in this Annual Report (see pages 164 and 152). The Committee
undertook its regular review of the Group’s Policy on Outside Appointments
for Executive Directors no changes were made to the policy during
theyear.
Committee evaluation
Entain undertakes a review of the Committees performance on an annual
basis to increase effectiveness and to identify areas for improvement. In
2026, Lintstock conducted a review of the performance of the Committee
as part of the Board Review process.
Lintstock found that the Committee members engaged well with the
review and the overall findings were positive. The review had a particular
focus on the oversight of Board appointments over the past year, including
the Chair and CEO, as well as the Committees effectiveness in overseeing
the attraction and retention of talent as one of Entains principal risks. A key
priority for 2026 remained Board succession planning with a particular
focus on diversity.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
People & Governance
Committee Report
122 Entain plc Annual Report 2025
The Committee remains
focused on supporting the
continued strengthening of
the Groups financial reporting,
risk management and internal
control environment.
I am pleased to introduce this year’s
Audit & Risk Committee Report. During
2025, the Committee has continued to
focus on enhancing the Group’s
financial reporting, risk management
framework and internal control
environment. I would like to thank my
fellow Committee members and
colleagues across the business for
their continued engagement and
support throughout what has been
aprogressive and constructive year.
During the year, I have met regularly with members of the senior
management team, particularly across Finance, Internal Audit, Risk and
Technology as well as our External Auditor. These discussions have
provided valuable insight into the work underway to further strengthen
core processes and our internal control environment. They have also
provided assurance that the reports received by the Committee reflect
the good progress being made as we continue to mature and innovate
our approach to risk management, platform resiliency, cybersecurity
controls and the general IT control environment. Much of our time has
been dedicated to reviewing and challenging the Group’s financial
reporting, including the judgements, estimates and disclosures
underpinning the half-year and year-end results. A summary of the
principal accounting matters considered by the Committee is set out on
page 129.
The Committee has worked closely with management and overseen the
continued embedding of the Enterprise Risk Management (“ERM”)
Framework. We reviewed progress in strengthening risk identification
and assessment, debated the evolution of principal and emerging risks,
and engaged with management on the process to refresh risk appetite
statements. This work has been pivotal as the Group prepares for the
enhanced governance expectations under Provision 29 of the UK
Corporate Governance Code (theCode), including future reporting on
the effectiveness of material controls.
The Committee has been regularly updated on key technological
initiatives. Management has taken steps to strengthen platform and
system resilience, disaster recovery capabilities as well as improve
documentation of core processes and material controls. While certain
initiatives will continue into 2026, the Committee has welcomed the
increased structure and visibility introduced during the year and the
clearer alignment to long-term strategic priorities.
Internal Audit has continued to play an important role in providing third
line assurance across financial, operational and technology domains.
The Committee has regularly reviewed Internal Audit’s findings and
monitored progress closing open audit actions. While improvements
have been made across several areas, we continue to emphasise the
importance of continued focus on closing open actions and ensuring
clear accountability across the business.
As we look forward to 2026, the Committee will remain focused on the
testing and assurance work to assess the effectiveness of the control
environment as well as overseeing the programmes of remedial work to
strengthen and enhance the maturity of financial controls and
cybersecurity.
I would like to thank colleagues across the Group for their commitment
and contribution during the year. Their efforts remain central to the
progress achieved and our journey of continuous improvement.
Helen Ashton
Chair of the Audit & Risk Committee
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Audit & Risk Committee Report
Entain plc Annual Report 2025 123
The role of the Audit & Risk Committee
We changed the name of the Committee in the first half of the year to
clarify and emphasise the prominence of risk oversight that already fell
within the remit of the Committee and further extended its
responsibilities to provide oversight and assurance for the effectiveness
of the ERM Framework.
Key responsibilities of the Audit & Risk Committee
4 Monitor the integrity of Entain plc’s financial statements and
anyformal announcements relating to the Company’s
financialperformance.
4 Review and challenge significant financial reporting issues,
judgements and estimates in the half-year and annual financial
statements, including the appropriateness of accounting policies
anddisclosures.
4 Review the effectiveness of internal controls, including financial
controls, and ensure management maintains appropriate systems
over financial reporting.
4 Recommend to the Board any proposed, new or amended
accounting policies and consider the assumptions and methodologies
applied by management.
4 Oversee engagement with the external auditor, including its
appointment, reappointment, tenure, rotation, remuneration,
independence, objectivity and the scope and effectiveness of the
external audit.
4 Monitor the policy on non-audit services and ensure such services do
not impair the external auditor’s independence.
4 Oversee the work of Internal Audit and assess the function’s
effectiveness, performance, independence, scope and adequacy
ofresourcing.
4 Review and monitor the effectiveness of the Group’s risk
management systems, including the assessment of principal and
emerging risks and the development of the Groups risk appetite,
tolerance and strategy.
4 Oversee whistleblowing arrangements, ensuring that concerns can
be raised confidentially, are independently investigated, and that
appropriate follow-up actions are taken.
4 Assess the Group’s viability, including reviewing the supporting
analysis, scenario testing and assumptions used in the viability
statement and going concern assessment.
4 Review compliance with relevant regulatory and governance
requirements, including applicable provisions of the Code.
The Committee reviewed and updated its Terms of Reference during the
financial year, which were subsequently approved by the Board. The
Committee operated in line with its Terms of Reference throughout the
financial year. They are available on the Company’s website at
entaingroup.com/about-entain/corporate-governance/board-
committees.
Audit & Risk Committee membership and attendance
As of 31 December 2025, the Audit & Risk Committee comprised of
three members, all of whom were independent Non-Executive Directors
in accordance with the Code. The Committee is chaired by Helen Ashton,
who has a strong financial background and brings over 30 years of
experience in both public and private equity-backed businesses and is a
qualified Chartered Management Accountant.
The Board remains satisfied that the Committee, as a whole, maintains
an appropriate level of independence and possesses relevant financial,
risk management and commercial experience across various industries,
including the gaming sector, to effectively address the issues it is
required to consider.
In addition to Committee members, standing attendees at each meeting
included the Chief Financial Officer & Deputy CEO, Corporate Finance
Director, Group Financial Controller, Director of Internal Audit, Group
General Counsel & Group Chief Customer Care Officer, Deputy General
Counsel Corporate, Group Company Secretary and representatives
from the external auditor.
The Committee regularly holds private sessions with the Director of
Internal Audit and the External Auditor without management present.
The Committee Chair also has separate one-to-one meetings with the
Chief Financial Officer, members of the Finance team, the Director of
Internal Audit and Deputy General Counsel Corporate outside
scheduled meetings to better understand any issues or areas of concern
to be considered by the Committee.
In 2025, the Committee held six meetings. Attendance at the meetings
was as follows:
Committee Member
Number of meetings
attended
Number of meetings
eligible to attend
Helen Ashton (Chair)
6 6
David Satz
6 6
Rahul Welde
6 6
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Audit & Risk
CommitteeReport
124 Entain plc Annual Report 2025
Audit & Risk Committee Report
Responsibility for Entain’s financial statements: Fair, Balanced and Understandable
The Board is ultimately responsible for presenting a fair, balanced and understandable assessment of Entain’s position and prospects, which
extends to the half-year and annual financial statements and Annual Report.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Audit & Risk
CommitteeReport
Entain plc Annual Report 2025 125
Entain’s finance department, led by
the CFO &Deputy CEO, prepares and
reviews the financial statements.
Management coordinates with the CEO,
CFO & Deputy CEO and the Chair on
thepreparation of any business model
and strategy.
The Group Company Secretary with
the Chair and the Chairs of the various
Board Committees prepares the
corporate governance statements
andall Board Committee reports.
Entain’s external auditors audit the financial statements and review the half-year
accounts. A comprehensive report is provided to the Audit & Risk Committee, highlighting
key audit matters, areas of focus and findings arising from the audit work.
The Audit & Risk Committee reviews the Annual Report, draft
financial statements and accompanying statements and meets
with the external auditors to consider their findings. The
Committee proposes amendments where necessary,
recommends approval of the financial statements to the Board
and approves the Audit & Risk Committee Report for inclusion
in the Annual Report.
For the annual report, the Remuneration Committee, People
&Governance Committee and Sustainability & Compliance
Committee respectively review their Committee Reports,
propose amendments and make recommendations to
theBoard.
The Board reviews the Annual Report and financial statements, accompanying reports
and recommendations from its Committees and makes changes to the disclosure where
appropriate and approves the final disclosures.
The external auditors prepare their final report (Annual Auditor’s Report) or review report
(Half-Year Results).
The Board approves the Annual Report, year-end financial statements and disclosures
and the half-year report and these are then released to the Stock Exchange and
published on Entain’s website on receipt of the final audit report.
In respect of the financial statements and accompanying reports for the year ended 31 December 2025, the Company has followed the
process detailed above. Having reviewed and challenged the disclosures, the Audit & Risk Committee recommended to the Board that the
financial statements taken as a whole, were fair, balanced and understandable and provided the shareholders with the necessary
information to assess the Group’s performance, business model, strategy and risks facing the business.
Delegation
External Review
Committees’ Review
Board Review
Auditor Reporting to The Board
Board Approval and Publish
Activities
Financial disclosure
The Committee conducted a detailed review of the Group’s full-year and
half-year financial statements together with management before
recommending them to the Board for approval. During the year, the
Committee considered comprehensive reports from management and
the external auditor setting out significant financial judgements and
estimates. Key areas of focus included impairment assessments and
associated contingent consideration, provisioning, exceptional and
separately disclosed items, litigation risks, AUSTRAC proceedings,
regulatory matters and contingent liabilities. The Committee further
monitored progress with the enhancement of impairment modelling,
which improved both the clarity of underlying assumptions and
granularity of insights to cash generating unit performance and
sensitivity. The refinements made supported robust impairment analysis
and facilitated a more efficient audit process. The clarity of disclosures
and compliance with relevant financial reporting standards were
carefully considered to ensure the integrity of the Group’s financial
reporting process.
The Committee reviewed and challenged the Group’s going concern and
long-term viability assessment, which was underpinned by the
modelling ofsevere but plausibledownside scenarios covering a three-
year period. In undertaking this review, the Committee considered the
modelling methodology and stress testing outcomes for the failure to
maintain the resilience of technology platforms, the risk of severe data
and large external cyber breaches, severe breaches of AML, Safer
Gambling and licensing conditions, trading and pricing combination risks,
increased taxes and the loss of revenues due to the non-performance of
third party suppliers. A reverse stress test was also conducted to identify
the point at which the business model would fail either through covenant
breaches, liquidity exhaustion or an inability for the Company to meet its
financial obligations. The Committee agreed with the conclusions
reached and the going concern and viability statement for the year
ended 31 December 2025 set out on page 102.
The Committee kept under review the affordability of the Company’s
progressive dividend policy. The Committee assessed cash flow
forecasts and the consideration of relevant downside risks informed by
the long-term viability modelling prior to recommending the proposed
interim dividends paid for the full year for Board approval.
As part of enhancing the financial control environment,
PricewaterhouseCoopers performed an independent review of all the
major Group businesses to assess the maturity of the financial control
environment and to identify areas where controls could be improved or
strengthened. Key observation themes highlighted the need to improve
end to end process and control documentation, upgrade controls over
configuration changes, apply more automation particularly for balance
sheet reconciliations and data integration between systems, reduce
thereliance on manual control activities outside core systems and
strengthen controls over the segregation of duties. The Committee
willoversee and closely track the delivery of agreed remedial actions
during 2026.
As part of its review of the Annual Report and Accounts, the Committee
assessed the consistency between the financial statements and the
accompanying narrative disclosures. The Committee received updates
from management on the verification processes undertaken to confirm
the accuracy and completeness of disclosures throughout the document.
Having reviewed and challenged the disclosures presented, the
Committee concluded that the Annual Report and Accounts for the year
ended 31 December 2025 is fair, balanced and understandable. The
process undertaken to support this assessment is described on page
125. Following this recommendation, the Board reviewed the Annual
Report and Accounts in full and approved its publication.
External audit
The Committee has primary responsibility for overseeing the Group’s
engagement with the Group’s external auditor. The Company’s last audit
tender was in 2018, following which KPMG was appointed as the
Group’s statutory auditor. KPMG was re-appointed as the Group’s
statutory auditor for the financial year ended 31 December 2025 at the
2025 AGM. KPMG has now completed its eighth financial reporting audit
for the Company, and the Committee remains satisfied with KPMG’s
performance working closely with Craig Parkin, the lead audit partner,
who transitioned into the role at the conclusion of the FY 2024 audit. The
Group remains compliant with the requirements of the Statutory Audit
Services for Large Companies Market Investigation Order 2014. As we
go through 2026, the Committee will work closely with management to
plan the tender process for external auditor services to commence before
the end of the current 10-year period, thereby ensuring sufficient time to
plan an orderly transition if required.
The Committee has continued to work closely with KPMG and received
regular updates on audit planning, the auditor’s risk assessment, areas
of focus and observations arising from audit work. There has been
constructive debate and challenge on key financial reporting judgements
with KPMG providing their independent assessment of financial
reporting judgements and the effectiveness of the control environment,
with continued specific focus on the design and operation of general IT
systems and controls. The Committee discussed these findings with
management and requested updates on the actions being taken to
address matters identified. Key audit matters discussed with KPMG are
set out on page 129.
Each year, the Committee reviews the fee structure, resourcing and
terms of engagement for the external auditor and considers the auditor’s
performance and independence before making a recommendation to the
Board regarding reappointment. The Committee satisfied itself that
KPMG has allocated sufficient and suitably experienced resources to
discharge their duties as external auditor.
Effectiveness of the external audit
The Committee assessed the effectiveness of the external audit process
during the year, with input from the Chief Financial Officer & Deputy
CEO, Group Financial Controller and senior members of the Finance
team. In conducting this evaluation, the Committee considered:
4 Independence and objectivity: Ensuring sufficient and comprehensive
safeguards against independence threats.
4 Communication: Assessing the quality, timeliness, clarity, and
relevance of communications, with a focus on constructive feedback
and suggested improvements.
4 Professional scepticism: Evaluating the auditor’s willingness to
challenge management assumptions and exercise
professionalscepticism.
4 Expertise and resourcing: Reviewing the quality of the audit
engagement team, including their industry, sector and technical
expertise, particularly in addressing new activities or
regulatorychanges.
Based on this review, the Committee concluded that the external audit
had been effective and continued to provide robust challenge and
valuable insight. Audit engagement with global KPMG audit teams has
also continued to strengthen during 2025 with enhanced quality and
transparency of audit matters, in particular the process and governance
for the preparation and approval of local statutory accounts. The
Committee will continue to monitor progress in this area during 2026.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Audit & Risk
CommitteeReport
126 Entain plc Annual Report 2025
Non-audit services
The Committee is responsible for the Group’s policy on non-audit
services provided by the external auditor and for approving any such
services in accordance with that policy. The policy requires that, in any
financial year, the total fees for non-audit services provided by the
external auditor, other than those permitted in connection with certain
transactions or regulatory requirements, must not exceed 70% of the
average audit fees paid over the preceding three-year period. This
safeguard is designed to protect auditor independence and ensure
thatnon-audit work does not compromise the objectivity of the
externalaudit.
The policy is reviewed annually, and the Committee receives regular
updates on non-audit services provided by the external auditor and by
other audit firms. During the year ended 31 December 2025, the
Committee monitored the nature and level of non-audit services and
was satisfied that these services did not impair the external auditor’s
independence or objectivity. Where the external auditor was engaged to
perform non-audit work, this was approved in accordance with the
policy and subject to appropriate safeguards to ensure continued
compliance with independence standards.
In addition to their statutory audit duties, KPMG is also engaged where,
as a result of their position as the external auditors or for their specific
expertise, they either must, or the Committee accepts they are best
placed to, perform the work in question. This typically includes
compliance and assurance reviews, certifications, and other advisory
services that are not prohibited under ethical standards. In the year
ended 31 December 2025, their total non-audit fees as a percentage of
audit fees paid to the external auditors was 13.1%.
The Committee was satisfied that the policy remained effective during
2025 and will continue to monitor compliance with the non-audit
services framework in the year ahead.
Risk
There has been good progress in strengthening the ERM Framework
and system of internal control during 2025, as we look to align with best
practices and innovate. This remains high priority as a key enabler for our
business to execute its strategic objectives. Throughout 2025, the
Committee received regular updates on the effectiveness of the ERM
Framework, the evolution of the Group Risk Profile and risk appetite as
well as the work underway to strengthen and continuously improve risk
governance and control discipline.
Throughout 2025, the Committee has overseen the design of a robust
risk-based methodology to identify the Group’s suite of material controls,
informed by existing risk and control frameworks, the outputs of principal
risk deep dives, internal stakeholder insights and external advice. The
Committee was satisfied that a clear and appropriately phased
approach is being adopted to support readiness for the enhanced
reporting requirements under Provision 29 of the Code, and will
proactively review the testing and assurance of the effectiveness of
these material controls during 2026.
The Committee conducted deep dive assessments on the principal risks
allocated by the Board relating to: Trading Liability and Pricing
Management; Price and Service Delivery from Third Party Suppliers;
Technology Platform Resilience; Cybersecurity; and Taxes. During these
assessments, the Committee reviewed risk dashboards and challenged
management, seeking assurance that suitable controls and measures
were in place to monitor, manage and mitigate the relevant top and
emerging risks. Further details of the Group’s principal risks are set out on
pages 94 to 101.
The Committee also reviewed the programme of work led by the Chief
Information Officer to strengthen the control environment supporting the
Group’s technology platforms, including plans to address legacy system
risks, cybersecurity maturity, technology platform resilience, disaster
recovery testing and AI governance. The Committee welcomed the
increased structure and focus being applied during the year and noted
that elements of the programme will continue into 2026 as part of a
multi-year effort to enhance platform and operational resiliency.
Internal Audit
Internal Audit provides independent and objective assurance to the
Board, through the Audit & Risk Committee, that effective and efficient
control processes are in place to identify and manage the risks that could
impact the achievement of the Group’s strategic and operational
objectives. In 2025, Internal Audit continued to evolve its approach,
placing greater emphasis on improvements in technology resilience, and
enhancing the consistency of controls across the organisation in
response to the Group’s evolving risk profile.
The Director of Internal Audit presented regular reports to the Committee
on audit findings, emerging themes, key control observations and
updates on previously identified issues. During the year, Internal Audit’s
work covered a broad range of financial, operational and technology-
related controls aligned to the Group’s strategic priorities and areas of
heightened risk. Areas of focus included:
4 Technology Governance & IT General Controls including change
management, access management, control documentation,
governance uplift and oversight of remediation actions.
4 Cybersecurity & Resilience including reviews of cyber governance,
vulnerability management processes and ongoing resilience
improvements.
4 Operational & Process Controls targeted reviews across several
functions and business units, assessing consistency with Group
standards and identifying opportunities to strengthen process
discipline and governance.
4 Gaming and Operational Compliance Controls including adherence
to licence conditions, use of key enabling technologies, and staff
training to ensure a robust and compliant control framework.
4 Control Maturity & Documentation Uplift work aligned to
management’s programme to strengthen material controls and
improve documentation quality.
4 Legacy Systems & Technology Risk Mitigation assurance over
governance, risk oversight and the actions planned to strengthen
core technology processes.
4 Third-party & Supplier Governance review of processes for supplier
oversight and internal control expectations.
4 Change Management Processes evaluation of the control
framework governing technology change activity.
4 Follow-up Reviews assessments of previously identified issues to
evaluate progress in remediation and the effectiveness of
management’s responses.
4 Thematic Reviews cross-functional reviews examining consistency
of governance, control expectations and process maturity around key
financial control topics.
After each audit, Internal Audit reported its findings to the Committee,
including management’s agreed actions and proposed timelines for
remediation. The Committee maintained a strong focus on tracking
progress throughout the year and welcomed improvements in several
areas. The Committee has emphasised that timely action closure will
remain a priority in 2026.
As part of the annual internal control evaluation, the Committee
reviewed the effectiveness, independence and capability of the Internal
Audit function. Internal Audit continued to operate with unrestricted
access to information, systems and personnel, and demonstrated the
necessary level of professional scepticism and challenge across its work.
The Committee also reviewed and approved the 2026 Internal Audit
Plan, which reflects the Group’s refreshed risk profile, the ongoing uplift
of the control environment and the multi-year programme of work
underway across finance, technology and operational processes.
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8. Strategic Report
103. Governance
167. Financial Statements
Audit & Risk
CommitteeReport
Entain plc Annual Report 2025 127
The Board, supported by the Committee, concluded its annual review
ofthe system of internal control and was satisfied that Internal Audit
continued to provide valuable insight and assurance in the context of
theGroup’s evolving governance, risk and control landscape.
Effectiveness of Internal Audit
The Committee continued to monitor and assess the effectiveness of the
Internal Audit function throughout the year. As part of this assessment,
the Committee held regular private discussions with the Director of
Internal Audit, reviewed the progress of the annual audit plan and
considered feedback from senior management on the quality, value and
impact of Internal Audit’s work.
The Committee considered the scope, coverage and execution of the
audit plan, including the extent to which Internal Audit focused on areas
of heightened risk such as technology governance, cybersecurity,
financial controls and operational processes. The Committee also
reviewed the adequacy of Internal Audit’s resourcing, skills and access
toinformation, and was satisfied that the function continued to operate
with unrestricted scope and maintained appropriate independence
across its work.
In concluding its review, the Committee was satisfied that Internal
Auditremained effective, independent and well positioned to provide
assurance over the Group’s evolving risk and control environment. The
Committee acknowledged the function’s continued role in supporting
improvements to governance, control discipline and process maturity
across the Group.
Whistleblowing policy
The Group maintains a formal whistleblowing framework that enables
employees and third parties to raise concerns in confidence about
potential wrongdoing, misconduct or breaches of the Group’s Code of
Conduct. This framework, set out in the Groups Speak Out Policy and
approved by the Committee, outlines the categories of disclosure
permitted, the reporting channels available and the procedures followed
once a concern is raised. Individuals are encouraged to raise concerns
either internally to Internal Audit via a confidential service or externally
via the Group’s independent confidential reporting service.
The Committee received regular updates from the Director of Internal
Audit during the year on the number and nature of concerns reported,
the outcomes of investigations and any themes or trends arising from
these cases. These reports enabled the Committee to maintain oversight
of the effectiveness of the arrangements in place and to monitor how
issues raised were assessed and addressed.
The Committee remained satisfied that the Group’s whistleblowing
procedures provide robust and appropriate mechanisms for concerns
tobe raised confidentially, investigated proportionately and followed up
independently. The Committee will continue to keep these arrangements
under review to ensure they remain effective and accessible across
theGroup.
Committee evaluation
Entain undertakes a review of the Committee’s performance on an
annual basis to increase effectiveness and to identify areas for
improvement. In 2026, Lintstock conducted a review of the performance
of the Committee as part of the external Board Review process.
Lintstock found that the Committee members engaged well with the
review, and the overall findings were positive. The review focused on the
Committee’s oversight of accounting and financial reporting, as well as
risk management and internal controls, including preparation for
Provision 29 of the Code.
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8. Strategic Report
103. Governance
167. Financial Statements
Audit & Risk
CommitteeReport
128 Entain plc Annual Report 2025
Accounting and key areas of judgement and estimates
During 2025, the Committee determined the following areas of the financial statements to be of significant interest. These matters were discussed
with management and the external auditor to ensure that the level of disclosure and challenge was appropriate and that judgements were applied
on a robust and consistent basis.
Impairment of Goodwill
and Estimation of
Associated Contingent
Consideration
During the year, the Group recognised a significant impairment in respect of its operations in the UK, principally
arising from tax changes announced in the latest national Budget, which reduced forecast post-tax cash flows
and expected long-term returns. Impairments were also recognised in Belgium and the Republic of Ireland,
reflecting revised trading assumptions and prevailing market conditions. The assessment of impairment involves
significant judgement, particularly in relation to the outlook for each market, projected future cash flows and the
determination of appropriate long-term growth assumptions and discount rates. The Committee reviewed
management’s value-in-use assessments, noting that the long-term forecasts were based on the Group’s
Board-approved strategic plan, and considered the key assumptions applied, including the impact of the tax
changes in the UK, growth expectations and discount rates. Following its review, the Committee was satisfied
that the impairment charges recognised and the related disclosures were appropriate and in accordance with
the requirements of IAS 36 Impairment of Assets.
Provisions for
PlayerClaims
During the year, the Group recognised provisions in respect of player claims in Germany and Austria. The
assessment of these matters requires significant judgement, particularly in evaluating the status of ongoing
claims, the likelihood of outflows and the estimation of potential financial exposure. The Committee reviewed
developments during the year, including the progression of individual cases, and considered the legal advice
obtained by management in assessing the probability and quantum of potential liabilities. Based on its review,
the Committee was satisfied that the provisions recognised were appropriate and had been determined in
accordance with the requirements of IAS 37 Provisions, Contingent Liabilities and Contingent Assets.
Provision in relation to the
AUSTRAC Proceedings
During the year, the Group recorded a provision relating to the AUSTRAC proceedings in Australia. The
Committee reviewed the matter in detail, considering developments in the proceedings and the legal advice
obtained by management. Significant judgement was required in estimating the likely outcome and the potential
financial impact. Having considered the information provided, the Committee was satisfied that the provision
recognised was appropriate and that the related disclosures comply with IAS 37 Provisions, Contingent
Liabilities and Contingent Assets.
Contingent Liabilities
andLitigations
The Group is party to a number of other legal proceedings across its operations. While management does not
currently consider an outflow of economic resources to be probable in these cases, there remains inherent
uncertainty regarding the timing and outcome of the proceedings. The Committee reviewed management’s
assessment of these matters, including the legal advice obtained, and was satisfied that the disclosures made in
respect of contingent liabilities appropriately reflect the potential exposures and are in accordance with IAS 37
Provisions, Contingent Liabilities and Contingent Assets.
Separately
DisclosedItems
During the year, certain items have been presented separately in the financial statements due to their size or
nature, in order to provide users with a clearer understanding of the Group’s underlying performance. The
Committee reviewed management’s assessment of these items, including the rationale for separate
presentation, and was satisfied that they have been identified and disclosed appropriately in accordance with
applicable accounting standards and consistent with the Group’s disclosure policy, and that the overall
presentation of these items is fair and balanced.
Matter considered
Conclusions & actions
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Audit & Risk
CommitteeReport
Entain plc Annual Report 2025 129
Strong governance is
essential to our continued
growth and success.
I am pleased to present the
Sustainability & Compliance Committee
Report for the financial year ended
31 December 2025. In May 2025
we welcomed Edmond Mesrobian
as a member of the Committee and
thank him for his fresh insights. I also
thank Virginia McDowell for her
continued commitment to the work
of the Committee.
The Committee remains dedicated to continuously enhancing the
Group’s compliance and sustainability policies and procedures,
advocating best-in-class governance standards. In collaboration with
senior management, we proactively assess and challenge the adequacy
of resources within compliance teams, ensuring they are fully equipped
to meet their obligations and advance the Group’s long-term strategy for
sustainable growth.
Embedding ethics, compliance, strong governance, and sustainability
at the heart of our strategy is essential to our continued growth and
success. Throughout the year, the Committee has championed the
Group’s efforts to advance and reinforce policies and practices across
key areas including responsible gaming, financial crime prevention,
ethical conduct, data protection, cybersecurity, and initiatives that matter
to our stakeholders. The Committee also oversaw successful licence
renewals in a number of jurisdictions and was kept abreast of the
challenges presented by regulatory developments across multiple
markets. In 2025 we advanced our ethics programme with the launch
of a new Ethics Register, enhanced gifts and hospitality processes, new
platforms addressing supplier risk management and anti-bribery &
corruption risks, and the continued roll-out of our mandatory e-learning
modules. The Ethics team hosted another very successful ethics day in
November. The Committee further had oversight of the initiatives aimed
at establishing and maintaining effective AI Governance throughout the
Group. The Committee closely tracked the progress of the Group’s Anti-
Financial Crime (“AFC”) Strategy, originally launched in 2023. Key
strategic priorities in 2025 included enhancing AFC programme
effectiveness, continual monitoring of process performance,
strengthening relationships with regulators, and ensuring optimal use of
the technology infrastructure. During the year the Committee received
regular updates on the AUSTRAC investigation.
A key responsibility for the Committee is to review the Group’s
Sustainability Strategy (more details of which can be found on page 42)
and to recommend its approval to the Board. Over the past year,
significant progress has been made in preparing for reporting under the
Corporate Sustainability Reporting Directive and other emerging
disclosure requirements.
During the year, the Committee continued to monitor the management
and mitigation of the principal risks allocated to it, providing appropriate
feedback on its observations to the Board. In 2025 those risks were
Laws, Regulations and Compliance, and Data Privacy. Further detail on
the Committees reviews of these risks is set out below.
In 2026, the Committee will remain committed to advancing compliance
initiatives across all jurisdictions in which the Group operates, reinforcing
our dedication to the highest ethical standards and a culture that
embeds these initiatives throughout the organisation. I would like to
express my gratitude to all presenters at our meetings and their
supporting teams for their ongoing efforts and unwavering commitment
to upholding exemplary sustainability and compliance standards
throughout the business.
David Satz
Chair of the Sustainability & Compliance Committee
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Sustainability & Compliance Committee Report
130 Entain plc Annual Report 2025
The role of the Committee
The Committee provides oversight of the Companys Sustainability
andCompliance programme, overseeing the effective management
ofthe Company’s ongoing relationship and engagement with a wide
spectrum of stakeholders. It monitors progress against internal key
performance indicators and external sustainability and compliance
indices and ratings.
Key responsibilities of the Sustainability & Compliance Committee
4 Consider the adequacy of the Group’s sustainability and compliance
policies and processes by reviewing reports prepared by
management on a range of issues such as responsible gambling,
data protection, the Group’s impact on the environment, and
overseeing the management of the risks associated with such issues.
4 Review the Group’s Sustainability Strategy, recommend its approval
to the Board, and oversee its effective execution.
4 Ensure that sufficient focus and resource is given to implementing,
monitoring and managing the Group’s sustainability and compliance
policies and processes and that these remain effective.
4 Consider the appointment of third parties to advise on sustainability
and compliance policies and practices and/or audit the Group’s
sustainability and compliance policies.
4 Liaise and work with the Board’s other Committees to ensure the
Board’s duties and responsibilities are carried out effectively.
4 Prepare a Sustainability Report for inclusion in the Annual Report and
Accounts, oversee that any public disclosures on sustainability and
compliance issues made by the Group accurately reflect the Group’s
policies and processes and ensure that the regulatory reporting
requirements applicable to the Group’s sustainability-related
activities are being met.
The Committee reviewed and updated its Terms of Reference during the
financial year, which were subsequently approved by the Board. These
can be found on the Company’s website at entaingroup.com/about-
entain. The Committee operated in line with its Terms of Reference
throughout the financial year with the exception of the period from 11
February 2025 to 14 May 2025 when the Committee had two members
rather than three members.
Committee membership and attendance
At the end of the financial year the Committee comprised three
members, all of whom are Independent Non-Executive Directors. Stella
David stepped down from the Committee following her appointment as
Interim Chief Executive Officer on 11 February 2025. Stella continues to
attend Committee meetings in her role as Chief Executive Officer.
Edmond Mesrobian joined the Committee on 14 May 2025. In addition to
the Chief Executive Officer, regular attendees at the meetings include the
Director of Internal Audit and the Group General Counsel & Chief
Customer Care Officer. Other individuals and external advisers are
invited to attend as and when appropriate and necessary.
The Committee held five meetings during the year. Committee member
attendance at the meetings was as follows:
Committee Member
Number of
meetingsattended
Number of meetings
eligible to attend
David Satz (Chair)
5 5
Stella David
1
1 1
Edmond Mesrobian
2
3 3
Virginia McDowell
5 5
1. Ceased to be a member of the Committee with effect from 11 February 2025.
2. Appointed as a member of the Committee with effect from 14 May 2025.
Activities
Safer betting and gaming
The Committee received regular updates on the Group’s safer betting
and gaming measures including the continued commitment to the
Regulatory & Safer Gambling Charter (which was approved by the
Board and launched in March 2024) and also the Group’s refreshed
safer gambling narrative, which underlies the overarching safer
gambling framework governing player safety applied across the Group.
The Safer Gambling framework, which encompasses the dashboard,
internal guidelines, external narrative, best practice calls, and a shared
information hub, ensures that our approach goes beyond the
requirements of local market regulations and reflects the commitment in
our Safer Gambling Charter to be a leader in this area.
Up to date Safer Gambling dashboards were shared with the Committee
on a regular basis. The dashboard is used to monitor the Group’s safer
gambling efforts across a range of jurisdictions and any significant
variances to the expected metrics are investigated.
The Committee received updates on relevant regulatory changes and
their impact on the Group’s operations, and on the Group’s engagement
with regulators, policymakers, and competitors to address issues such as
the rising impact of the illegal gambling market.
During the year, a deep dive review of the management of safer betting
and gaming was conducted as part of a broader assessment of the
Laws, Regulations and Compliance risk area. Safer betting and gaming
continues to be a principal risk, and its effective management ensures
that robust safeguards are in place to minimise at-risk behaviours
among our customers. Further details on this principal risk can be found
on page 101.
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8. Strategic Report
103. Governance
167. Financial Statements
Sustainability & Compliance
Committee Report
Entain plc Annual Report 2025 131
Sustainability
One of the Committee’s core responsibilities, as outlined in its Terms of
Reference, is to review the Company’s Sustainability Strategy and, if
appropriate, recommend its approval to the Board. Throughout the year,
the Committee received regular updates on progress against the
approved strategy. In addition, as noted in last year’s Annual Report, the
Committee oversaw a comprehensive review of the Group’s
environmental targets, resulting in revised Scope 1, 2, and 3 objectives.
The Committee monitored the Group’s preparations for reporting under
the Corporate Sustainability Reporting Directive, with support from its
appointed assurance provider. Due to changes in the reporting timetable,
the Group now anticipates reporting compliance with this directive in
2028, covering the financial year ending 31 December 2027. The
preparatory work undertaken has strengthened the Group’s ongoing
sustainability objectives and enhanced its ability to meet other related
disclosure requirements.
During the year, the Group achieved improved ESG ratings from most
major rating agencies. The Committee was also briefed on the
introduction of a new charitable giving framework, designed to ensure
consistency in charitable donations and partnerships. The Committee
reviewed the Sustainability Report, which is available on page 41.
Gaming licence compliance
The Committee considered key elements of the Group’s gaming licence
compliance programme, including updates on actions taken to
counteract any potential breaches of Entain’s Sports Betting Integrity
Policy, and initiatives implemented to improve the Group’s application of
the Policy.
Compliance governance
In its oversight of the Group’s regulatory compliance governance, the
Committee received quarterly reports on relevant developments. The
Committee addressed various compliance matters across multiple
regions, including the successful Brazilian market entry, which was
completed in February 2025 by obtaining a permanent licence. The
Committee had oversight of the work to meet technology requirements
arising from gambling regulations, in particular the requirement to
operate regulatory reporting systems (“SAFEs”). The Committee was
also kept informed about the progress towards certification against ISO
37301, the international standard for Compliance Management
Systems. The Committee was updated on the closure of all pending
items from the UK Gambling Commission’s last formal assessment audit,
including the launch of the ARC Single View of the Customer project in
the UK, which marked a significant step forward in player protection. The
Committee was briefed on all relevant developments around licensing
and newly introduced regulations.
Anti-Financial Crime
The Committee received comprehensive quarterly updates on the
advancement of the Group’s AFC Strategy, covering significant
enhancements to AFC systems and controls, assessments of
programme effectiveness, and key risk management initiatives. During
the year, notable projects included the evaluation and selection of a new
customer screening platform, optimisation of payment processing
systems, contributions to internal anti-money laundering training
programmes, targeted initiatives to counter illegal operators, and driving
collaboration with other operators to establish and promote best
practices within the gaming and sports betting sector.
The Committee was regularly briefed on the outcomes of risk
assessments and site visits conducted to evaluate the maturity and
effectiveness of local AFC programmes, as well as the implementation of
targeted improvement plans where required. Updates were provided on
the ongoing AUSTRAC legal proceedings and parallel mediation efforts,
and the execution of an uplift plan designed to address compliance
deficiencies within the Australian business details of which were
shared with the AUSTRAC compliance team. Additionally, during the
year, the Committee reviewed the 2024 report from the Money
Laundering Reporting Officer, which detailed the operation and
effectiveness of the Group’s systems and controls for combating money
laundering, terrorist financing, and proliferation financing, and identified
necessary actions to remedy any deficiencies highlighted in the report.
The Committee recognises the importance of data-driven decision-
making, robust internal controls, and clear accountability, while
supporting efforts to strengthen the Company’s AFC culture and
readiness for regulatory scrutiny.
Ethics
Ethics and integrity remain at the core of our organisation and culture.
During the year the Committee received regular updates on key legal
and regulatory developments, advancements in the Groups ethics and
compliance programme, and views on the risk profile for Entain. Notable
matters briefed to the Committee included the in-house development of
the Group’s mandatory e-learning training modules, which were
released throughout the year, and the steps taken to maximise
completion rates (including tying completion to bonus payments).
Additionally, a new Group-wide Ethics Register was launched to
establish a single platform for registering gifts, hospitality, donations,
andconflicts of interest. Managers received training to enhance their
application of the gifts and hospitality approval process.
The Committee was updated on the pilot for an Anti-Bribery
&Corruption risk assessment online platform, which was piloted in
October and is due to launch in 2026, and the phased roll-out in 2026
ofa new third-party risk management platform to ensure the supplier
onboarding process is fit for purpose and risk-based. Following the
approval of the Group’s Ethics & Compliance three-year strategy in
2023, the Committee received updates on the progress of its
implementation and its evolution to reflect changing circumstances.
Following the introduction of the new corporate offence of ‘failure to
prevent fraud’ under the UK Economic Crime and Corporate
Transparency Act, the Committee has been updated regularly on
developments implemented to ensure reasonable fraud prevention
measures are in place, including a fraud risk assessment and
standalonepolicy.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Sustainability & Compliance
Committee Report
132 Entain plc Annual Report 2025
Data privacy
The Committee has been kept abreast of the business’s data privacy
function, noting significant progress under new leadership. During the
year efforts have prioritised compliance with core regulatory
requirements and the advancement of strategic initiatives, including data
anonymisation. The Committee received updates on measures to
address the increasing volume of data subject access requests and to
enhance support for areas such as safer gambling. Ongoing privacy
assurance activitieshave reinforced consistent governance standards,
with tangible progress reported on actions stemming from internal
audits.The Committee also recognised the critical importance
ofmanaging supplier data processing and proactively monitoring
emerging risks associated with new technologies and AI (see below).
Acomprehensive review of the principal risk Data Privacy was
conducted, encompassing actions to mitigate risks related to personal
data breaches, marketing consent compliance, and the over-retention
ofpersonal data. These risks are being managed through a robust
cybersecurity framework, ongoing regulatory engagement, and targeted
staff training. Further details on this principal risk are available on
page94.
AI Governance
The Committee learned about the work that was being undertaken to
ensure strong and robust AI Governance across the Group, including
the establishment of a cross-functional AI Governance Committee.
This committee is focused on ensuring compliance with the relevant
legislation and managing the opportunities and risks that come with
AI. During the year, Entain launched its own in-house AI tool to enable
employees to make the most of what a generative-AI platform has to
offer whilst also minimising the risks associated with the use of such
platforms for tasks such as data processing. Training programmes are
available for those employees who wish to expand their knowledge
of AI.
Health, Safety and Security (“HSS”)
The Committee was advised that during the year the HSS team made
significant progress in enhancing health, safety, and security across the
Group’s global offices and retail estate. Key initiatives included enhanced
risk profiling of the Group’s global offices to update understanding of the
threats and opportunities facing our teams as well as programmes
aimed at improving employee safety across the business. Security
strategies for the Group’s global offices and its retail estate were
continually reviewed to ensure they remained fit for purpose. The
Committee received assurances that office and workplace risk
management was of a high standard overall. Notably, the Committee
acknowledged the retention of the ISO 45001 certification for the third
consecutive year in the UK, with zero major audit issues reported in
2024. Security measures to ensure the safety of our employees when
travelling were continually monitored and adapted. In April 2025, the
business was recognised as a leader in safety management among
global retailers, receiving a commendation in the 2025 ROSPA awards.
During the year the HSS team was integrated into the Group Property
Team, resulting in enhanced collaboration on office and store design.
Modern Slavery Act statement review
The Committee reviewed the Group’s Modern Slavery and Human
Trafficking Transparency Statement for the financial year ended 31
December 2024, which set out activities and measures taken during the
year to mitigate the risk of modern slavery occurring within Entain’s own
operations and its extended supply chains. The Committee received
assurances that the Group’s approach to tackling modern slavery was
robust, targeted and fit for purpose. The Committee recommended the
Modern Slavery Statement for approval by the Board. The statement
was approved by the Board and published in June 2025.
The Committee received an update on the key risk mitigation activities
being undertaken to address the risk of modern slavery, including the
continued monitoring of modern slavery risks across our supply chains,
mandatory Group-wide training for employees on modern slavery and
more tailored training for higher risk teams, and the rollout of a new
global process for background and right to work checks for new
employees in key jurisdictions. More details can be found on page 55.
The Modern Slavery statement can be viewed on our website at
entaingroup.com/modern-slavery-statement/.
Other reviews
The Committee received an overview of the assurance monitoring and
controls testing measures being implemented to governance streams
across the Group to ensure a consistent approach across operations,
identify any gaps or overlaps, and improve overall effectiveness of the
Group’s governance framework.
The Committee meeting packs included the quarterly Internal Audit
reports for information purposes. As and when appropriate, the Director
of Internal Audit brought key matters to the attention of the Committee.
Committee evaluation
Entain undertakes a review of the Sustainability & Compliance
Committee’s performance on an annual basis to increase effectiveness
and to identify areas for improvement. In 2026, Lintstock conducted a
review of the performance of the Sustainability & Compliance Committee
as part of the external Board Review process.
Lintstock found that the Committee members engaged well with the
review, and the overall findings were positive. The review focused
onEntain’s sustainability strategy and reporting, the oversight of
compliance programmes, and the Committee’s effectiveness in
overseeing principal risks relating to safer betting and gaming and
dataprivacy.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Sustainability & Compliance
Committee Report
Entain plc Annual Report 2025 133
2025 has been a
strong year with continued
operational execution and
strategic progress
reflecting a business on
an upward trajectory.
Annual statement from the Chair of the
Remuneration Committee
On behalf of the Board, I am pleased to present the Directors’
Remuneration Report (the “Report”) for the year ended 31December
2025. The Report is presented in two parts in addition to this letter.
4 Our Remuneration Policy (thePolicy”) Outlines the remuneration
framework that will apply to our Executive Directors, Non-Executive
Directors and the Chair. The new Policy will be presented to
shareholders for approval at our Annual General Meeting (AGM) in
April 2026.
4 Our Annual Report on Remuneration – Provides further detail on
how the Policy has been applied and remuneration outcomes in
respect of 2025, and how the new Policy will be implemented in 2026.
2025 Company performance
Stella David was appointed Interim CEO in February 2025, and
on a permanent basis in April 2025. Stella has brought stability,
focus and energy and has continued to strengthen our
operational execution while driving forward our strategic agenda.
Entain’s transformation is progressing well and the business is
becoming fitter and more resilient, enabling it to deliver consistent,
sustainable growth across its globally diverse portfolio.
In 2025, Entain (exc. 50% BetMGM) delivered a strong set
ofresults.
Key highlights include:
4 Online NGR growth of c.6% on a constant currency basis, with
seven consecutive quarters of online growth.
4 Group Underlying EBITDA of £1,160m, up 8%cc on 2024,
ahead of expectations despite the impact of customer friendly
sports margins late in the second half of the year.
4 Online Underlying EBITDA margin of 25.7%.
In the US market, our joint venture, BetMGM, has continued to
deliver outstanding results, with upgrades to its financial
expectations during the year. Driven by our strengthened sports
product and leading iGaming offering, BetMGM is now achieving
sustainable profitable growth and has begun delivering cash to
parents during the year.
As we continue this progress in 2026, the executive team is
strong, determined and focused on continued delivery, including
implementing actions to mitigate the UK tax increases announced
in the November budget. We have a clear focus on cash
generation and are exceptionally well placed to deliver further
strong performance right across our business.
1. Overview
8. Strategic Report
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Directors’ Remuneration Report
134 Entain plc Annual Report 2025
Directors remuneration report index
134
Chair’s letter
138
Remuneration at a Glance
140
Remuneration Report
155
Remuneration Policy
2025 remuneration outcomes
2025 Annual Bonus
For 2025, the annual bonus was based on a combination of key
financialmetrics Group underlying operating profit and Group NGR
performance (including BetMGM’s contribution) comprising 80% of
thetotal, and non-financial objectives focused on strategic priorities,
comprising the remaining 20%. As set out above, we performed
stronglyagainst the financial metrics and ahead of expectations.
Therefore the maximum pay-out under both financial metrics has been
achieved. This performance reflects the progress made in online growth
and by BetMGM.
The non-financial element was split equally between safer betting and
gaming metrics and progress against individual objectives. The former
reflects the importance that we place on our customer protection and
sustainability agenda, with half based on ensuring Group-wide
completion of key training modules and half on the completion of
asafergambling programme. The executive team has taken a
strong,visible leadership role in this programme and in embedding
acomplianceculture throughout the organisation. As a result this metric
paid out in full. In reviewing these outcomes, the Committee received
input from the Sustainability & Compliance Committee.
The individual element of the bonus aligns with the high performance-
orientated culture that Stella has developed at Entain, with increased
focus on personal accountability for the delivery of key activities and a
rigorous assessment of their success and impact on the organisation.
Executives performed strongly in delivering against their individual
strategic objectives and as a result this element paid out at 100% of
maximum. Further details are provided on page 141.
In aggregate, the performance achievements above reflect Entain’s
robust progress during 2025, with improved financial performance,
continuing the momentum that was built in 2024. The Committee is
satisfied that the outcome of 100% of maximum is a fair reflection of
Entain’s overall performance and therefore no discretion is required.
2023 Long-Term Incentive Plan (LTIP)
The 2023 LTIP was based on performance against a relative Total
Shareholder Return (TSR”) metric, assessed against two comparator
groups over the three-year period ended 31December 2025. The first
year of the LTIP performance period in particular was challenging and,
despite stronger performance since Stella David’s initial interim
appointment, the overall performance was below median against both
groups and the 2023 LTIP award will lapse in full. Full details are set out
on page 143.
CFO Succession
We announced on 11 December 2025 that after 13 years at Entain, Rob
Wood was stepping down as Deputy CEO & CFO following delivery of
our full year results and a smooth transition, and we are delighted to
welcome Michael Snape as CFO.
Michael’s remuneration package is in line with the exiting Directors
Remuneration Policy including a base salary of £595,000. He will receive
buyout awards based on his lapsed value from IDS, part of which will be
made in cash and partly in restricted shares with vesting periods at a
longer time period than those foregone. As a result of the recent
acquisition of IDS, Michael’s 2024 LTIP was expected to vest in full in
2027 against its original performance conditions. Given the short period
of time remaining in the performance period, and the impracticality of
rolling over the award into the 2024 Entain LTIP, it was agreed that
Michael would be awarded replacement restricted share awards with a
value equal to the value foregone, with a three year vesting period,
vesting in 2029. Full details of Michael’s package are on page 137.
The Committee has deemed that Rob will be afforded good leaver
treatment for the purpose of his outstanding share awards. Unvested
LTIP awards will be pro-rated to his termination date and remain subject
to their original timeframes and performance conditions. Unvested
deferred bonus awards will vest in full to their original timeframes. Rob
will work six months of his notice period up to 30 June 2026, ensuring a
seamless transition, with the remainder of his notice period from 1 July to
31 December 2026 served on garden leave, being paid monthly. He will
be entitled to a pro-rata bonus up to 30 June 2026 subject to the
applicable performance measures being met. In line with the current
policy, 50% of his annual bonus for 2025 performance will be in shares,
deferred for three years. Rob will not receive any further awards under
the LTIP and he will be required to maintain a post-termination
shareholding requirement of 200% of salary.
New Remuneration Policy
Our previous Policy was approved by shareholders at the 2023 AGM. In
line with our regular cycle, during 2025 the Committee reviewed the
Policy to ensure that it remains fit for purpose and appropriate to drive
Entain’s growth and performance over the next three years.
In reviewing the Policy the Committee took account of the need to retain
key talent as we continue to transform the business. As set out in more
detail above and in the Chief Executive’s Review on page 10, the
transformation led by Stella David has brought stability, focus and a
clear strategy across the business. As a result, we have now delivered
seven consecutive quarters of online growth.
The Committee is also mindful of the significant complexities and
demands of operating a regulated gaming business across multiple
geographies, and the global demand for talent.
We also reflected on recent developments in practice and governance in
the UK market, including in businesses that have a significant proportion
of their business in overseas markets.
During the review, we consulted extensively with our top
20shareholders, representing c75% of our share capital, as well as the
three main proxy agencies. Shareholders representing c45% of our share
capital directly engaged and were all supportive. The Committee found
the feedback received during the process to be constructive and the
insights gathered were central in shaping our thinking and guiding the
final remuneration proposals.
Policy changes
Our review found that the Policy remains largely fit for purpose
considering our current strategic agenda, talent retention and
incentivisation requirements. From a quantum perspective, while we
have seen many UK companies implement significant increases, the
maximum opportunity for our Executive Directors remains market
competitive. As such, we are not proposing any changes to the
maximum annual bonus or LTIP opportunities.
Similarly, we are not proposing any changes to the current incentive
framework. An annual bonus plus a performance-based long-term
incentive remains the most appropriate vehicle for Entain at this time.
Italigns with our performance-orientated culture and is best positioned
to support Entain’s ambitious growth agenda over the next few years.
Alternatives were considered, but on balance the Committee’s view
wasthat they were not aligned with the strategic direction of Entain
andwould not provide incremental benefit over and above the
currentframework.
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Entain plc Annual Report 2025 135
Instead, we are proposing some limited changes to two aspects of the
Policy, namely bonus deferral and the LTIP vesting schedule. These
changes are intended to ensure that, when viewed holistically, the
framework remains sufficiently attractive and competitive relative to
practice in our peers and responds to broader developments that we are
seeing in the UK market.
1. Reduction in annual bonus deferral where shareholding guidelines
are met
The current framework generates significant alignment with
shareholders through several elements. These include; robust within
employment and post-employment shareholding requirements
(positioned above upper quartile against the FTSE 31-100), the
stretching targets and two-year holding period that we operate under
our LTIP, and strong malus and clawback provisions.
Within this context, the Committee considers that the need for additional
deferral of the annual bonus creates unnecessary layering of governance
features, as well as reducing the incentives motivational aspect. As
such, under the new Policy, once the shareholding requirement has been
met, bonus deferral will be reduced from 50% of any bonus earned to
25%. We believe that this strikes the right balance between shareholder
alignment and rewarding executives and is a sensible way of achieving
both objectives.
2. LTIP vesting schedule
Our review highlighted that the overall vesting schedule for the LTIP is
significantly more onerous than typical practice elsewhere, both in the
UK and in our other markets. At the lower end, threshold vesting under
the current Policy is set at 16.7% of maximum, while at the upper end
albeit not a Policy matter 85th percentile TSR performance is required
for full vesting. The Committee is conscious that this dilutes the
attractiveness of the incentive framework and makes our overall
positioning less competitive than it would appear based solely on the
headline opportunities. This has knock-on consequences internally at
atime when it is vital that all participants are excited by, and fully
invested in, the LTIP.
As such, we have brought the vesting schedule more into line with
typical UK practice under the new Policy and in how we will implement
itfor 2026:
4 Vesting at threshold performance is increased from 16.7% of
maximum to 25% of maximum.
4 TSR outperformance required for maximum vesting is reduced from
85th percentile to 75th percentile (non-Policy matter).
These changes will bring practice at Entain more into line with the UK
market and increase the value and motivational aspects of the LTIP for
participants. Even under the new approach, the Committee is mindful
that the vesting schedule remains less generous than is the case in
mostof our US peers but is comfortable that, overall, it strikes an
appropriate balance.
The full Remuneration Policy can be found on pages 155 to 166.
Wider workforce
Entain continues to invest in our colleagues’ reward and development
throughout the organisation. All colleagues can share in the value they
create, with another cycle of our all-employee ShareSave plan launched
in April 2025 in 27 countries. We are proud that this represents the
largest number of countries in which we have offered the plan since its
introduction. It was accompanied by an enhanced communications plan,
including a dedicated new ShareSave site for colleagues, and we will be
offering participation again in 2026. Investment in salaries for our
workforce also continued, with annual review budgets of between 2.5%
and 4.1% across all countries except India who will receive 7% for 2026.
The strong financial performance throughout the business divisions has
also resulted in high levels of bonus payments across the wider
workforce with over 85% of colleagues in the group bonus
arrangements also receiving a maximum bonus.
2026 Implementation
Salaries
The Committee reviewed the salary of the CEO and CFO & Deputy CEO
in December 2025 and approved an increase of 2.5% for both, to
£927,625 and £608,625, respectively. This was effective from 1January
2026 and aligned with the salary review budget for colleagues in the
UK(excluding the up to 4.1% increase awarded to our UK Retail
Colleagues). As noted above, Michael Snape has joined on a salary
of£595,000.
2026 Annual Bonus
The Committee has reviewed the structure and metrics for the 2026
annual bonus. The overall framework continues to work well and
support our financial and strategic priorities, and we are retaining
thecurrent split of 80% on financial metrics and 20% on
non-financial metrics.
For 2026, to complement Group underlying operating profit (55%) and
Group NGR (20%), we are introducing Group operating cash flow as a
new metric (5%). This reflects the focus on cash generation and aligns
with our ambition to generate at least £500m of cash annually from
2028. Internally, it will also emphasise the importance of a focus on cash
generation within the organisation.
The 20% of the bonus based on non-financial metrics will continue to be
split equally between safer betting and gaming metrics and individual
objectives, with any payment subject to completion of theBig4” safer
gaming training programme.
2026 LTIP
Awards will be granted in April 2026 after the AGM and shareholder
vote on the new Policy. In line with our Policy, the CEO will receive an
award with a face value of 450% of salary, while the CFO will receive an
award of 400% of salary. Subject to approval of the new Policy,
threshold vesting will be set at 25% of maximum.
The Committee has carefully considered the metrics for the 2026 award
and concluded that having a single metric was not best practice and not
aligned with broader performance tests for operational execution and
strategic progress. We wish to ensure that the framework avoids
unnecessary complexity, retains a strong link between executive reward
and sustainable value creation, and encourages delivery of our key
financial metrics and strategic priorities. As a result, we have introduced
three new metrics into the framework, which will complement and
balance our existing relative TSR metric (which we will reduce from two
comparator groups to one). The four metrics will be equally weighted
(25% each). The Committee was conscious of the importance of
BetMGM’s growth to our future performance, therefore, although it is
operated as a joint venture, the first three measures detailed below
(representing 75% of the overall PSP opportunity) would include
BetMGM results.
4 Adjusted Cashflow Reflects cashflow before working capital,
equity dividends, acquisitions and associated financing.
4 Adjusted Diluted EPS Provides a focus on bottom-line
profitability, directly aligning reward with our underlying financial
results. It will also encourage the disciplined use of capital and cost
control to drive earnings growth.
4 TSR against bespoke comparator groupWe are retaining a focus
on relative TSR as the ultimate measure of the experience of our
shareholders. Given that we have reduced the weighting on TSR,
itmakes sense to move to one comparator group for 2026. The
bespoke peer group is being retained as it better reflects the
companies that we compete with on a day-to-day basis and
provides a closer fit to shareholder experience in the sector. As set out
above, the level of outperformance required for maximum vesting will
be set at the 75th percentile, in line with typical UK practice.
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Directors’ Remuneration
Report
136 Entain plc Annual Report 2025
4 Relative Digital market growth Winning in the Digital market is
critical for Entain, and capturing market share is a key element of this.
This metric reflects how we are performing relative to peers in terms
of Digital market share. Due to data availability, currently this will
cover around 50% of our online markets.
The Committees view is that this framework provides an appropriate
balance of emphasis between achieving our financial and strategic
targets, and growing shareholder returns. The associated targets for the
measures will be published along with the grant of the awards.
Conclusion
During 2025, Entain has delivered a strong set of results. The Committee
is satisfied that the overall incentive outcomes reflect this performance,
as well as the experience of our shareholders over the longer term.
From a Policy perspective, we have proposed relatively limited changes,
with the intention of ensuring that our framework remains sufficiently
attractive and competitive relative to practice in our peers and responds
to broader developments that we are seeing in the UK market.
I hope that you find the report clear and informative and look forward to
your support on both remuneration resolutions at our 2026 AGM.
Amanda Brown
Chair of the Remuneration Committee
Summary of Remuneration for Michael SnapeChief Financial Officer
Element
Implementation
Base Salary £595,000 per annum.
Annual Bonus Maximum bonus of 200% of annual basic salary, with 50% of any bonus earned deferred for three years in Entainshares.
LTIP Annual grant of 400% of annual basic salary, subject to performance conditions with a two-year holding period
post-vesting.
Pension Company contribution of 6% per annum in line with the wider workforce.
Benefits Car allowance of £15,000 per annum, private healthcare and 4x annual salary life insurance. Also able to participate in the
UK ShareSave.
Replacement Awards
To replace the value of share awards forgone when leaving International Distribution Services, Michael will receive:
4 In respect of his 2024 LTIP, due to vest in June 2027, Michael will be awarded replacement Entain shares equal to the value forgone of £436,755
with an extended vesting period being three years from the date of grant.
4In respect of his outstanding bonuses due in June 2026, a cash payment of £1,712,103 will be made in his June 2026 payroll.
1. Overview
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Entain plc Annual Report 2025 137
Stella David¹
Rob Wood
(CFO & Deputy CEO)²
Gavin Isaacs³
£000s
Base Salary Benefits Pension Annual Bonus LTIP Total
Stella David
1
807.0 25.0 54.1 2,262.5 3,148.6
Rob Wood
2
593.8 17.2 35.6 1,187.6 1,834.2
Gavin Isaacs
3
86.8 120.7 5.8 213.3
How we performed
n2025 Annual Bonus
Performance measure
Weighting
Threshold
(0% payable)
Target
(50% payable)
Maximum
(100% payable)
Outcome achieved
(% payable)
Group Underlying
Operating Profit
1
£694m £731m £767m
100%
of maximum
60% Outcome £795m
Group NGR inc.
50%BetMGM
1
£6,019m £6,174m £6,328m
100%
of maximum
20% Outcome £6,390m
Safer Betting
&Gaming
10% See page 141
100%
of maximum
Individual Objectives
10% See page 141
Up to 100%
ofmaximum
Total Outcome
100%
of maximum
Please see pages 141 to 142 for details on Safer Betting & Gaming and Individual Objectives.
nLTIP
Performance measure
Threshold
(25% vesting)
Maximum
(100% vesting)
Vesting
(% of total award)
Relative TSR vs.
FTSE 100 (50%)
Median Upper Quartile
0% of maximum
Outcome
32.3%
119.1%
-40.2%
Relative TSR vs.
bespoke peer group
(50%)
Median Upper Quartile
0% of maximum
Outcome
38.0%
151.4%
-40.2%
Total vesting 0% of maximum
The full explanatory notes for the annual bonus and LTIP outcomes are detailed on pages 141-143 in the Annual Report on Remuneration.
1. Stella David – Served as Non-Executive Chair from
1January 2025 to 10 February 2025 (see page 145)
and as CEO from 11February 2025 for the remainder
of the year. The table above shows remuneration for
her time as CEO. Her benefits include a car allowance
of £25,000.
2. Rob Wood – Served as CFO & Deputy CEO throughout
2025. His benefits include a car allowance of £10,700
and private medical insurance.
3. Gavin Isaacs – Served as CEO until 11February 2025.
His benefits include a relocation payment of £117,000,
pro-rated car allowance and private medical insurance.
4. All financial data in the table is displayed in constant
currency; this means it has been adjusted to absorb any
impact from FX movement during the year.
5. Group operating profit is defined as Underlying Group
operating profit (excluding BetMGM).
1. Overview
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Directors’ Remuneration
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Remuneration at a glance
138 Entain plc Annual Report 2025
Single figure remuneration 2025
Base Salary
Benefits
Pension
Annual Bonus
LTIP
Role of the Committee
The Committee oversees the Company’s overall remuneration strategy
to ensure it is aligned to the Company’s purpose and values and is linked
to the successful delivery of the Company’s long-term strategy. The
Committee has delegated responsibility for designing and determining
remuneration for the Chair, the Executive Directors and senior executive
management. It also reviews the remuneration of the wider workforce
and related policies and the alignment of incentives and rewards with
culture, taking these factors into account when setting the remuneration
policy for the executive team.
Committee Member
Number of meetings
attended
Number of meetings
eligible to attend
Amanda Brown
7 7
Virginia McDowell
7 7
Rahul Welde
7 7
Helen Ashton
7 7
Key areas of Remuneration Committee focus in 2025
A summary of the matters considered during the year is set out below.
Executive and senior management remuneration
Determination of the payouts from the 2024 annual bonus plan paid in
2025 and the 2022 LTIP award vesting in 2025.
Reviewed and approved the 2025 annual bonus plan and 2025 LTIP
award and their associated performance metrics and targets.
4 Reviewed the salaries and remuneration packages for senior
executives and fees for the Chair.
4 Reviewed the remuneration terms for Stella David upon her move
from Chair to CEO.
4 Approved the terms for the appointment of the new CFO.
4 Approved the Restricted Share Plan rules and share plan
dilutionupdates.
Committee governance
4 Approved the 2024 Directors Remuneration Report.
4 Received updates on external market developments in remuneration
and governance, including international compensation practices.
4 Evaluated the Remuneration Committee, its advisers and the
Committee’s Terms of Reference.
4 Reviewed shareholder feedback received in relation to Directors
remuneration following the 2025 AGM.
4 Engaged with shareholders on the 2026 Directors Remuneration Policy.
4 Received an update on the Executive Director shareholding
requirement in line with Policy.
Our workforce
4 Held remuneration discussion with Employee Forum representatives.
4 Received updates on all-colleague remuneration arrangements
throughout the Group.
4 Approved the launch of the 2026 ShareSave.
4 Oversaw workforce engagement initiatives and communication on
Podium Performance, including guidance for managers on
performance differentiation.
Key responsibilities
4 Recommending to the Board the Remuneration Policy for Executive
Directors and senior management.
4 Setting the remuneration packages for each Executive Director and
other members of the Executive Committee.
4 Setting the remuneration package for the Chair.
4 Overseeing the Remuneration Policy for all colleagues.
The Committees terms of reference can be found on the Company’s
website at entaingroup.com/about-entain.
None of the Committee members or attendees are involved in any
Committee decisions from which they may financially benefit personally
(other than as shareholders). The Chair, Chief Executive Officer, Interim
CEO, Chief Financial Officer & Deputy CEO, Chief People Officer and
Director of Reward may attend meetings at the invitation of the Committee
but are not present when their own remuneration is being discussed. The
Company Secretary acts as the secretary to the Committee.
Remuneration Committee Evaluation
Entain undertakes a review of the Remuneration Committee’s
performance on an annual basis to increase effectiveness and to identify
areas for improvement. In 2026 Lintstock conducted a review of the
performance of the Remuneration Committee as part of the external
Board Review process.
Lintstock found that the Committee members engaged well with the
Review, and the overall findings were positive. The Committee was
functioning well with a good balance of open dialogue and debate.
Thereview highlighted the challenges specific to the sector relating to
the design of effective incentive schemes and retention strategies. A key
area of focus in 2026 will be to oversee the implementation of the
revised remuneration policy and monitor how effective it is in supporting
execution of the Group’s strategic priorities while meeting shareholder
expectations.
Advice to Committee
Advisers are appointed independently by the Remuneration Committee,
which reviews its selection periodically and is satisfied that the advice it
receives is independent, objective and free from conflicts of interest. The
total fees paid to the Committee’s adviser, Deloitte, in respect of 2025
were £155,850 (2024: £100,550). These were charged on a time and
materials basis. Deloitte’s services included the provision of market data,
remuneration advice in relation to the Board changes, and general
guidance on market and best practice.
Deloitte LLP also provided a range of tax and advisory services to Entain
during the year, some operating model delivery support, and assistance
to the Group’s internal audit function.
Deloitte is a founding member of the Remuneration Consultants Group
and, as such, voluntarily operates under the code of conduct in relation to
executive remuneration consulting in the UK. Further details can be
found at www.remunerationconsultantsgroup.com.
Management’s advice to the Committee was also supported by the
provision of market data from Willis Towers Watson, input on incentive
metrics from Alvarez & Marsal, and legal advice from Addleshaw Goddard.
Unless otherwise stated, these advisors have no other connection with the
Company. The Committee, based on its experience, is satisfied that the
advice it received from these organisations was objective and independent.
Shareholder voting and consideration of shareholder views
The 2024 Annual Statement from the Chair of the Remuneration
Committee and the Annual Report on Remuneration were subject to an
advisory vote at the AGM on 24April 2025.
Our Remuneration Policy was last approved by shareholders on
25April 2023.
1. Overview
8. Strategic Report
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Directors’ Remuneration
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The Remuneration Committee
Entain plc Annual Report 2025 139
AGM Voting Outcomes
Resolution
Date Votes for % of votes for Votes against % of votes against Votes withheld
Annual Report on Remuneration
23 April 2025 481,683,028 97.4% 12,685,949 2.6% 20,805
Remuneration Policy
25 April 2023 440,043,910 93.6% 30,077,857 6.4% 2,146,077
The 2025 Annual Report on Remuneration contains details of the remuneration paid and awarded to Directors during the financial year ended
31December 2025. As an Isle of Man incorporated company, Entain is not subject to the UK remuneration reporting regulations which apply to UK-
incorporated companies. Nevertheless, this report has been prepared in accordance with the provisions of the Companies Act 2016, Schedule 8 of
the Large and Medium Sized Companies Groups (Accounts and Reports) (Amendment) Regulations 2013 (theRegulations”), the Listing Rules of the
UK Financial Conduct Authority and the UK Corporate Governance Code. An advisory resolution to approve the Annual Report on Remuneration and
the Annual Statement will be put to shareholders at the 2026 AGM.
Single figure of remuneration table (audited)
The remuneration of Executive Directors, showing the breakdown between components with comparative figures for the prior financial year, is
shown below. Figures provided have been calculated in accordance with the Regulations. Further information on the component elements is
provided in subsequent sections.
Executive Director
Base salary Benefits Pension
Annual
Bonus
Long-term
incentive Total
Total fixed
remuneration
Total variable
remuneration
£’000 £’000 £’000 £’000 £’000 £’000 £’000 £’000
Stella David
1
2025
807.0 25.0 54.1 2,262.5 3,148.6 886.1 2,262.5
2024
874.2 25.0 52.5 1,456.0 2,407.7 951.7 1,456.0
Rob Wood
2
2025
593.8 17.2 35.6 1,187.6 1,834.2 646.6 1,187.6
2024
573.7 16.5 34.4 1,019.0 1,643.6 624.6 1,019.0
Gavin Isaacs
3
2025
86.8 120.7 5.8 213.3 213.3
2024
291.7 58.1 17.5 633.0 1,000.3 367.3 633.0
1. Stella David – Served as Non-Executive Chair from 1 January 2025 to 10 February 2025 (see page 145), and as CEO from 11February 2025 for the remainder of the year. The table
above shows remuneration for her time as CEO.
2. Rob Wood – Served as CFO & Deputy CEO throughout 2025.
3. Gavin Isaacs – Served as CEO until 11February 2025. His benefits for 2025 include £117,397 in relocation assistance and accommodation.
Further information on the single figure of remuneration table
Base salary
Implemented in line with Policy.
In the UK c.15% of the workforce will receive an increase of 2.5% and c.85% of the workforce will receive an increase of up to 4.1%. The CEO and
CFO & Deputy CEO will receive a salary increase of 2.5%, effective 1January 2026.
Base pay Effective 1 January 2025 Effective 1 January 2026 % Increase
Stella David £905,000 £927,625 2.5%
Rob Wood £593,780 £608,625 2.5%
Benefits
Executive Directors may receive benefits such as private medical, life insurance and car allowance.
Pension
The table below sets out the value of the defined contribution pension contributions and the cash allowances earned by Director or the year
underreview.
Pension Value of Cash allowance paid Value of defined pension contributions Total value in total single figure table
£’000 £’000 £’000
Stella David 54.1 54.1
Rob Wood 25.6 10.0 35.6
Gavin Isaacs 5.8 5.8
4 Stella David received a cash allowance of 6% of pensionable salary in line with the wider UK workforce.
4 Rob Wood received a company contribution into the pension plan of £833 per month, with the difference between that and 6% of base salary
being paid as a cash allowance.
4 Gavin Isaacs received an allowance in lieu of an employer pension contribution equal to 6% of base salary for the period he was employed
in2025.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Directors’ Remuneration
Report
Annual Report on Remuneration
140 Entain plc Annual Report 2025
2025 annual bonus
The Executive Directors were eligible to participate in the annual bonus for 2025. The information below corresponds to the total bonus earned under
the bonus plan in respect of 2025 performance.
The annual bonus framework for 2025 was based on performance against five key metrics for Entain group underlying operating Profit (pre-
BetMGM) (60%), Group NGR including 50% BetMGM (20%), safer betting and gaming (10%) and individual objectives (10%). At the start of the year,
the Committee set stretching goals for these metrics and was satisfied that these represented challenging yet realistic targets, and that significant
outperformance would be required to achieve a maximum payout.
The targets and outcomes are set out in the table below.
2025
Annual
Bonus
Performance measure
Weighting
Threshold
(0% payable)
Target
(50% payable)
Maximum
(100% payable)
Outcome achieved
(% payable
Group Underlying
Operating Profit
1
£694m £731m £767m
100%
of maximum
60% Outcome £795m
Group NGR inc.
50%BetMGM
1
£6,019m £6,174m £6,328m
100%
of maximum
20% Outcome £6,390m
Safer Betting
&Gaming
10% see below
100%
of maximum
Individual
Objectives
10% see below
Up to 100%
ofmaximum
Total Outcome
100%
of maximum
1. All financial data in the above table are displayed in constant currency, which means that they have been adjusted to absorb any impact from FX movement during the year.
Safer Betting and Gaming metrics (10%)
Of the required “Big4modules that must be completed, the completion rates exceeded 98% resulting in stretch targets being achieved with
100%payout.
Individual objectives (10%)
The Committee recognises the need for individual objectives to be measurable, robust and be comfortable that success against them is likely to be
aligned with ultimate shareholder value creation. The table below sets out further details for each individual. The outcome for both Stella David and
Rob Wood was 100% of maximum.
Stella David – CEO
Objective
Achievements and outputs
BetMGM
strategicoptions
4 Delivered significant improvements to the BetMGM platform
4 Advanced preparatory work to enable potential future platform enhancements.
4 Engaged positively and constructively with MGM on long-term strategic options for the joint BetMGM platform.
AUSTRAC resolution
and ANZ reset
4 Led the Group’s engagement with AUSTRAC, including direct participation in settlement discussions.
4 Oversaw a refreshed leadership structure in ANZ, resulting in an improved regulatory relationship and stronger
business performance.
Strategic Planning
&Business
Performance KPIs
4 Introduced a redesigned strategic planning framework that strengthened organisational alignment.
4 Rolled out a comprehensive KPI suite across business units, covering marketing, commercial, product and
financial performance.
4 Provided greater clarity and discipline in tracking performance against strategic and operational goals.
Leadership succession
4 Implemented a new organisational structure and enhanced Executive Committee design to support long-term
succession planning.
4 Fostered a collaborative, transparent and motivated leadership environment to strengthen the talent pipeline.
Cost culture
4 Achieved the 2025 cost budget through improved cost control and the delivery of Project Romer.
4 Strengthened cost awareness across the leadership team and delivered efficiencies in marketing and
supplierspend.
4 Made progress reinforcing the foundations of a more disciplined cost culture.
Overall achievement
100% of maximum
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Directors’ Remuneration
Report
Entain plc Annual Report 2025 141
Rob Wood – Deputy CEO & CFO
Objective
Achievements and outputs
BetMGM
4 Increased strategic oversight to deliver strong NGR and EBITDA outcomes. Enhanced Entain’s value creation role
within BetMGM.
Entain CEE
4 Delivered the 2025 Entain CEE financial plan, achieving outcomes ahead of budgeted expectations across both net
gaming revenue and profitability.
4 Successful integration of STS and SuperSport to drive alignment, operational efficiencies and a unified regional
operating model.
Financing
4 Extended the RCF maturity and executed a comprehensive refinancing programme, delivering meaningful interest
cost savings, diversifying the capital structure and extending the Group’s maturity profile.
4 Evaluated and executed options for the 2027 USD term loans, completing refinancing actions in favourable market
conditions and strengthening the Group’s overall liquidity position and long-term financing resilience.
Cost Control
4 Ensured delivery of the 2025 budget through strengthened cost controls and execution of Project Romer, the Entain
cost out programme.
4 Achieved material cost outperformance, with a more favourable cost-of-sales rate and operating expenditure position
versus budget, reflecting disciplined management and efficiency gains.
Renew shareholder
support
4 Delivered clean and credible results through 2025, strengthening market confidence and enhancing
investorperception.
4 Secured new long-only institutional ownership, adding a new top-20 US long-only shareholder and driving increased
holdings from existing long-only investors; additionally achieved improved investor survey scores year-on-year and
recognition as runner-up for Best IR Programme at the IR Society 2025 Awards.
Minor asset disposals
4 Delivered on a broad programme of non-core divestment activity.
Provision 29
4 Implementation of the enhanced internal controls framework, recommending Entain’s initial suite of material
controls and completing the first-phase of the effectiveness assessment.
4 The 2026 programme is focused on finalising the material control set and delivering an independent
effectiveness review.
Overall achievement
100% of maximum
In line with the provisions of the UK Corporate Governance Code, the Committee carefully considered whether the proposed outcome could be
justified in the context of Entain’s overall performance. In doing so, it considered:
4 Business performance during 2025, including progress against financial, operational and strategic targets;
4 The quality of underlying earnings and whether any significant one-off factors influenced the results;
4 Our risk and reputational performance;
4 The individual performance of the Executive Directors; and
4 Entain’s share price performance and the experience of our shareholders over the year.
The Committee noted the Groups operational and financial progress during the year, as set out in the 2025 Group performance highlights in the
Committee Chair’s letter on pages 134-137.
Taking all the above factors into account, the Committee considered that the outcome under the annual bonus was justifiable and a fair reflection of
overall Entain performance during the year, and therefore concluded no discretionary adjustments were necessary.
The table below sets out the final outcomes and bonus amounts payable to the Executive Directors for 2025.
S David
1
R Wood
Bonus opportunity (% of salary)
250% 200%
Salary eligible for 2025 bonus (‘000)
£905.0 £593.8
Outcome:
As % of maximum
100% 100%
As % of salary
250% 200%
As £ amount (‘000)
£2,262.5 £1,187.6
1. When Stella David was appointed as permanent CEO in April 2025, it was agreed that she would be eligible for bonus for the full year having acted as Interim CEO from February.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Directors’ Remuneration
Report
142 Entain plc Annual Report 2025
2023 Long-Term Incentive Plan
The targets attached to the 2023 LTIP awards and the performance outcome against these are set out below. TSR performance against both
groups was below threshold and as such the awards lapsed in full. The Committee did not exercise any discretion over the outcome.
2023-2025 LTIP
2022-
2025
LTIP
Performance
measure
Threshold
(25% vesting)
Maximum
(100% vesting)
Vesting
(% of total award)
Relative TSR vs.
FTSE 100 (50%)
Median
Upper Quartile
0% of maximum
Outcome
32.3%
119.1%
-40.2%
Relative TSR vs.
bespoke peer
group (50%)
1
Median
Upper Quartile
0% of maximum
Outcome
38.0%
151.4%
-40.2%
Total vesting 0% of maximum
1. The bespoke peer group comprised the following companies: 888 Holdings, Betsson, Caesars Entertainment, Evolution Gaming Group, Flutter Entertainment, Gamesys, International
Game Technology, Kindred Group, Playtech, Rank Group and TabCorp Holdings.
Share awards granted during 2025 (audited)
The table below sets out share awards granted to the Executive Directors during 2025 under the LTIP and Annual and Deferred Bonus
Plan(“ADBP).
Name
Award Type
1,2
Grant Date
Face value of
award Shares awarded
% vesting at
threshold
performance
% vesting at
maximum
performance
Performance
conditions
S David
LTIP 10/3/2025 £ 4,072,500 562,810 16.7% 100.0% See below
ADBP 10/3/2025 £ 727,772 96,794 n/a n/a None
R Wood
LTIP 10/3/2025 £ 2,375,120 328,236 16.7% 100.0% See below
ADBP 10/3/2025 £ 509,446 67,757 n/a n/a None
G Isaacs
3
ADBP 10/3/2025 £ 316,459 42,089 n/a n/a None
1. The LTIP awards were calculated in line with the Plan rules based on a share price of £7.236, the closing share price on the day prior to grant.
2. Consistent with the Directors’ Remuneration Policy, 50% of an Executive Director’s annual bonus is deferred into shares under the ADBP. The awards shown above were granted in
respect of annual bonuses for the 2025 financial year. These awards will normally vest on 10 March 2028, the third anniversary of the grant, subject to continued employment or
approval of good leaver treatment. The number of shares granted was calculated, in line with the Plan rules, based on a share price of £7.5187 (the average price over the period
1October to 31December 2024).
3. As announced on 11February 2025, by mutual agreement Gavin Isaacs stepped down from the role of CEO. The 2024 bonus was deferred into shares in line with Policy for
three years.
For the 2025 LTIP, 50% of the award is based on TSR performance relative to the FTSE 100 and 50% on performance relative to an industry peer
group. Performance for these awards will be measured over the period 1January 2025 to 31 December 2027. The target ranges are set out below.
Metric Weighting
Threshold
(16.7% vesting)
Maximum (100%
vesting)
Relative TSR vs. FTSE 100 Index
50%
Median 85th Percentile
Relative TSR vs. bespoke peer group
50%
Straight-line vesting between threshold and maximum
A tailored peer group comprising: Flutter Entertainment, Codere, Rank Group, Evoke, MGM Resorts, SuperGroup, DraftKings, Penn Entertainment,
Tabcorp Holdings, Caesars Entertainment, La Française des Jeux/Kindred, Evolution Gaming as adjusted from time to time in accordance with
thisSchedule.
The terms of the 2025 awards provide the Committee with the ability to review the outcome at vesting and to make appropriate adjustments if it
concludes that participants have benefited from windfall gains over the performance period. The Committee also retains the ability, under the terms
of the Policy, to exercise discretion to override the formulaic outcomes if it believes that the formulaic outturn is not appropriate.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Directors’ Remuneration
Report
Entain plc Annual Report 2025 143
Shareholdings and share interests
Shareholding guidelines
Executive Directors are required to maintain a shareholding as
determined by the Committee and retain this for a period following
cessation of employment. Executive Directors are expected to build up
their shareholding over a period of five years from the date of
appointment as an Executive Director (or, if later, from the date of any
change to the terms of the shareholding requirement). Shares that count
towards the requirement are those that are beneficially owned, any
vested share awards subject to a holding period and unvested deferred
bonus shares (on an after-tax basis). The current shareholding
requirements are:
4 CEO 450% of base salary.
4 CFO & Deputy CEO 350% of base salary.
In line with the provisions of the UK Corporate Governance Code,
theCommittee has implemented post-employment shareholding
requirements for the Executive Directors to ensure that they remain
aligned with shareholders for a period after they step down from the
Board. The Committee expects Executive Directors to maintain 100% of
their guideline (or their actual holding if lower) for two years following
departure. Shares purchased by the Executive Directors out of their own
funds will not count towards these guidelines. To assist in the
implementation of the post-employment shareholding guideline our
policy includes the potential to require leavers to deposit the requisite
number of shares into a trust or nominee arrangement. In the case of
good leavers, future vesting may be made subject to adherence to the
shareholding requirement.
Share interests (audited)
Executive Directors’ share interests as at 31December 2025 are set
outbelow.
Share interests subject to
performance conditions
2
Share interests not subject
to performance conditions
3
Name
Number of
beneficially
owned
shares
1
Share
awards
Share
options
Share
awards
Share
options
Total
interests at
31 December
2024
Value of
shares held
as % of base
salary
4
Shareholding
requirement
met?
S David
589,691 1,089,436 96,794 1,775,921 543% Y
R Wood
255,519 819,897 100,368 1,175,784 399% Y
G Isaacs
103,700 584,893 42,089 730,682 110% N
1. Beneficially owned shares include shares held directly or indirectly by connected persons. There were no changes in the number of beneficially owned shares for any Executive Director
between 31 December 2025 and the date this report was signed.
2. Share interests subject to performance conditions are those made under the LTIP.
3. Share interests not subject to performance conditions are those made under the ADBP.
4. In line with our shareholding policy, the value of shares held as a percentage of base salary includes shares owned by the Executive Directors and the after-tax shares held under the
ADBP, based on the closing price at 31December 2025 (£7.666) and salaries at 31December 2025 of £905,000 for Stella David, £593,780 for Rob Wood and a salary at the time of
leaving for Gavin Isaacs of £875,000.
Service contracts and letters of appointment
Details of the Executive Directorsservice contract and the Non-Executive Directors’ letters of appointment are set out below. All Directors’ service
contracts and letters of appointment are available for inspection at the Company’s registered office and at the AGM, until the start of the meeting.
Director
Date appointed
Arrangement
Notice period
P Bouchut
11 August 2025
Letter of appointment
3 months
S David
1
11 February 2025
Service contract
12 months
R Wood
5 March 2019
Service contract
12 months
V McDowell
8 November 2023
Letter of appointment
3 months
D Satz
22 October 2020
Letter of appointment
3 months
R Welde
1 July 2022
Letter of appointment
3 months
A Brown
8 November 2023
Letter of appointment
3 months
R Sandler
3 January 2024
Letter of appointment
3 months
M Goldberg
14 May 2025
Letter of appointment
3 months
H Ashton
8 July 2024
Letter of appointment
3 months
E Mesrobian
14 May 2025
Letter of appointment
3 months
1. Stella David assumed the role of Interim CEO on 11February 2025.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Directors’ Remuneration
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144 Entain plc Annual Report 2025
External Appointments
Subject to Board approval, Executive Directors are able to accept appropriate outside Non-Executive Director appointments provided the aggregate
commitment is compatible with their duties as Executive Directors. The Executive Directors concerned may retain fees paid for these services.
Payments for loss of office (audited)
Gavin Isaacs
Upon stepping down from the Board on 11February 2025, Gavin’s 12-month notice period commenced with immediate effect. Gavin received
payment for his notice period relating to salary only. Payments were made monthly in instalments and subject to mitigation if he found alternative
paid employment.
Gavin was eligible for a pro-rated 2025 annual bonus determined in the same manner as the other Executive Directors and paid in cash and
deferred shares in the usual manner. This amount is shown in the single figure table on page 140. The Remuneration Committee exercised discretion
to allow Gavin to retain the 2025 LTIP award, pro-rated by 5/36ths to reflect the number of whole months served, and subject to the original
performance conditions. Should the award vest in September 2027, it will be subject to a further two-year holding period. Gavin will not receive a
2026 annual bonus or 2026 LTIP award.
Malus and Clawback
The Committee did not apply any malus or clawback during the year.
Chair and Non-Executive Directors
Single figure of remuneration table (audited)
The remuneration of the Non-Executive Directors is shown below.
Key
Audit & Risk Committee Member
People & Governance Committee Member
Capital Allocation Committee
Sustainability & Compliance Committee Member
Remuneration Committee
Pierre Bouchut
2
502 189 6 508 189
Stella David
3
151 131 151 131
Virginia McDowell
110 116 18 18 128 134
David Satz
4
184 119 28 29 212 148
Rahul Welde
110 95 6 116 95
Amanda Brown
130 128 6 136 128
Ricky Sandler
5
105 94 18 29 123 123
Michael Goldberg
6
64 12 76
Helen Ashton
7
134 54 6 140 54
Edmond Mesrobian
8
61 12 73
Ronald Kramer
9
12 75 18 12 30 87
Fixed
Non-Executive Directors
1
Committee membership
asat31December2025
Fees
1
£000
Benefits
1
£000
Total fixed
remuneration
2025 2024 2025 2024 2025 2024
1. Non-Executive Directors receive fees and benefits in the form of Intercontinental travel allowance as laid out in the fee structure.
2. Pierre Bouchut’s fees are denominated in GBP and paid in Euro’s.
3. Stella David assumed the role of Interim CEO from 11February 2025. Fees in the table above for 2024 and 2025 reflect her role as a Non-Executive Director only. Remuneration for her
role as an Executive Director is shown in the table on page 140.
4. David Satz’s fees are denominated in GBP and paid in USD. David assumed the role of Senior Independent Director on 13 February 2025.
5. Ricky Sandler’s fees are denominated in GBP and paid in USD.
6. Michael Goldberg joined the Board on 14May 2025.
7. Helen Ashton joined the Board on 8July 2024.
8. Edmond Mesrobian joined the Board on 14May 2025.
9. Ronald Kramer stepped down from the Board on 23April 2025.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Directors’ Remuneration
Report
Entain plc Annual Report 2025 145
Fee structure
The table below sets out the fee structure which will apply from 1January 2026 for the Non-Executive Directors and the Chair representing an
increase of 2.5%, in line with the wider workforce.
As at 1 January 2025 As at 1 January 2026
Chair
£525,000 £538,125
Senior Independent Non-Executive Director
£165,000 £169,125
Board Member
£95,000 £97,375
Chair of a Board Committee
£30,000 £30,750
Intercontinental travel allowance
£6,000 £6,000
Committee Membership
£5,000 £5,000
Where a Non-Executive Director is required to undertake intercontinental travel in the performance of their role, this allowance will be paid (for each trip) to acknowledge the additional time
commitment involved.
Share interests (audited)
Non-Executive Directorsshare interests as at 31December 2025, or date of leaving the Board if earlier, are set out below.
Director
Number of beneficially owned shares
1
P Bouchut
48,500
V McDowell
15,000
D Satz
7,500
R Welde
21,644
A Brown
10,000
R Sandler
2
M Goldberg
H Ashton
E Mesrobian
G Isaacs
3
103,700
R Kramer
4
1. Beneficially owned shares include shares held directly or indirectly by connected persons. There were no changes in the number of shares owned outright for any Non-Executive
Director between 31December 2025 and the date this report was signed.
2. Ricky Sandler is the Chief Executive Officer and Chief Investment Officer of Eminence Capital LP, a major shareholder of Entain plc. Eminence Capital LP currently holds
41, 425, 426 shares.
3. Gavin Isaacs stepped down as CEO on 11February 2025.
4. Ronald Kramer stepped down from his role as Non-Executive Director on 23April 2025.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Directors’ Remuneration
Report
146 Entain plc Annual Report 2025
The remuneration framework for Executive Directors at Entain is intended to
incentivise them to execute the Company’s strategy and create long-term
sustainable value for shareholders. It is simple, focused and aligned with key
financial and strategic business goals.
Performance metrics and link to strategy
The table below demonstrates how each element of our reward package, including the new LTIP measures, links to our three strategic priorities of
Organic Growth, Margin Expansion and Cash Generation. More information about our strategic priorities is set out on pages 26-27.
Element of reward
Link to reward
Organic Growth Margin Expansion Cash Generation
Bonus
Group Underlying Operating Profit
n n n
NGR including 50% BetMGM
n n n
Operational Cash flow
n n n
Safer betting and gaming
n
Individual objectives
n n n
LTIP
Adjusted Cash flow
n n n
Adjusted Diluted EPS
n n n
Relative Digital market growth ex. US
n n n
TSR against bespoke comparator group
n n n
Year 1 Year 2 Year 3 Year 4 Year 5
Total pay
Fixed Pay
Base salary
Benefits
Pension
Annual Bonus
One-year performance
period
Key performance
metrics
Malus provisions apply
Three-year deferral period for 50%
ofthe award
No further performance conditions
Clawback provisions apply
LTIP
Three-year performance period
Key performance metrics
Malus provisions apply
Two-year holding period
No further performance conditions
Clawback provisions apply
Shareholding
Requirement
Executive Directors’ minimum shareholding requirement applies
both in and following cessationofemployment
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Directors’ Remuneration
Report
Executive remuneration at Entain
Entain plc Annual Report 2025 147
Implementation of the Remuneration Policy for Executive Directors
The tables below illustrate how the Committee applied the Policy in 2025 and details as to how the Committee intends to implement it in 2026.
Element
Operation How we implemented the Policy
in 2025
How we plan to implement the
Policy in 2026
Salary
To provide competitive fixed
remuneration that will attract and
retain appropriate talent. Reflects
an individual’s responsibilities,
experience and role.
4 Salaries for Executive
Directors are reviewed
annually by the Committee
and any increases normally
take effect from 1 January. To
the extent that increases are
awarded, these will ordinarily
be no higher than the typical
level of increase across the
wider workforce.
Pension
To provide an opportunity for
retirement planning.
4 Executive Directors have
theopportunity to participate
in a company-provided
pension, which is in line with
that available to other
employees, or may receive
acash allowance in lieu of
acompany contribution.
Benefits
To provide competitive benefits
and to attract and retain high
calibre employees.
4 The value of benefits is
based on the cost to the
Group and there is no pre-
determined maximum limit.
4 Executive Directors receive
standard benefits such as
medical and life insurance
and car allowance.
Annual Bonus
To incentivise the achievement of
key financial and non-financial
performance targets in line with
corporate strategy over a one-year
period.
4 Maximum annual incentive
opportunity of 250% of
salary for the CEO and
200%of salary for other
Executive Directors. No
payment will bemade for
below-threshold
performance. 50% of the
maximum opportunity is
payable for target
performance.
4 50% of any bonus award
willbe deferred into shares
for three years.
4 Dividend equivalents are
payable on deferred shares.
4 Malus and clawback
provisions apply.
1. The salary for Michael Snape is effective from his date of joining.
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103. Governance
167. Financial Statements
Directors’ Remuneration
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148 Entain plc Annual Report 2025
Base pay
Effective 1
January 2025
Effective 1
January 2026 % Increase
Stella David
905.0 927.6 2.5%
Rob Wood
593.8 608.6 2.5%
Michael Snape
1
0.0 595.0 —%
Pension Contribution
Effective 1 January
2025 (% of base pay)
Effective 1 January
2026 (% of base pay)
Stella David
6.0% 6.0%
Rob Wood
6.0% 6.0%
Michael Snape
1
6.0%
Benefits during 2025 include:
4 Transportation benefits
4 Financial and tax support
4 Medical benefits
Maximum Opportunity
2025 2026
Stella David
250% 250%
Rob Wood
200%
–%
Michael Snape
–% 200%
Performance Targets
1
2025 2026
Group Underlying Operating Profit excl.
BetMGM
60% 55%
Group NGR inc. 50% BetMGM
20% 20%
Operating Cash flow
–% 5%
Safer Betting and Gaming
10% 10%
Individual objectives
10% 10%
1. Any payment is subject to completion of the “Big4” mandatory training programmes
(see page 55).
Targets are considered commercially sensitive and will be disclosed in the 2026 Directors’
Remuneration Report.
Fixed pay
Y1 Y2 Y3 Y4 Y5
Fixed pay
Y1
Y2
Y3
Y4
Y5
Fixed pay
Y1 Y2 Y3 Y4 Y5
50% cash
Y1 Y2 Y3 Y4 Y5
50% shares
Y1 Y2 Y3 Y4 Y5
Element
Operation
LTIP
To incentivise the execution of the
long-term business plan and the
delivery of long-term sustainable
value for shareholders.
4 Maximum award of 450% of
base salary for the CEO and
400% of base salary for other
Executive Directors.
4 Threshold performance results
in 16.7% of the award
vesting, where maximum
award levels are granted.
4 Vesting is on a straight-line
basis between threshold
andmaximum.
4 Awards are granted annually
and are subject to a three-
year performance period.
4 A two-year holding period will
normally apply following the
vesting period.
4 Dividend equivalents are
payable on vested awards.
4 Malus and clawback
provisions apply.
Shareholding Guidelines
To ensure that Executive
Directors’ interests are aligned
with those of shareholders over
alonger time horizon.
4 Executive Directors are
required to retain their post-
tax vested shares from the
Company incentive plans
untilthe minimum
shareholding requirement
ismet and maintained.
4 Executive Directors are
normally required to maintain
100% of their guideline (or
their actual holding if lower)
for two years following
cessation of employment.
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8. Strategic Report
103. Governance
167. Financial Statements
Directors’ Remuneration
Report
Entain plc Annual Report 2025 149
Maximum Opportunity
2025 2026
Stella David
450% 450%
Rob Wood
400% –%
Michael Snape
–% 400%
2025 Metric
2025
Weighting
Threshold (16.7%
vesting)
Maximum (100%
vesting)
Relative TSR vs.
FTSE 100 Index
50%
Median 85th Percentile
Relative TSR vs. a
bespoke group of
sectoral peers
1
50%
2026 Metric
2026
Weighting
Threshold (25%
vesting)
Maximum (100%
vesting)
Relative TSR vs. a
bespoke group of
sectoral peers
1
25% Median 75th Percentile
Adjusted Group Cash
flow
25%
Targets for the 2026 award will
be confirmed at grant which is
due to be made following the
2026 AGM.
Adjusted Diluted EPS
25%
Market Growth
25%
1. The sectoral peer group for the 2025 award comprised the following companies:
Caesars Entertainment, Codere, Draft Kings, Evoke, Evolution Gaming, Flutter
Entertainment, La Française des Jeux/Kindred, MGM Resorts, Penn Entertainment,
Rank Group, SuperGroup, Tabcorp Holdings.
Minimum
Shareholding
Requirement
(MSR)
Full MSR
(% of base pay)
Post-cessation
MSR
(% of base pay)
Actual
Shareholding
31 December 2025
(% of base pay)
Stella David
450%
450% for two
years
543%
Rob Wood
350%
350% for two
years
399%
Michael Snape
350%
350% for two
years
—%
Gavin Isaacs
450% 110%
Further details on the Executive Directors’ share interests as at
31December 2025 are detailed on page 144.
Up to 450% of salary
Y1 Y2 Y3 Y4 Y5
Two-year holding
period
Y1 Y2 Y3 Y4 Y5
Executive Directors’
shareownership
Y1 Y2 Y3 Y4 Y5
Understanding our colleague reward framework
Our people are vital to our business. At Entain, we believe in fairness throughout the Company. In considering our reward framework we apply
consistent principles through the Group.
4 We will provide a competitive package compared to the relevant market for each colleague.
4 We will ensure colleagues can share in the success of the business, where appropriate, through performance-based variable remuneration and
the opportunity to acquire Entain shares.
4 We aim for transparency and a fair cascade of remuneration throughout the Group.
The Remuneration Committee considers a range of factors when deciding upon the remuneration for Executive Directors, one of which is the
alignment with pay practices across the wider workforce. The table below summarises the remuneration structure for employees below the Board.
Element
Wider workforce
Executive Directors and senior management
Base salary 4 Our base salary is the basis for a competitive total
reward package for all employees, and we review
these annually.
4 The review takes into account a number of factors
such as country budget, relevant market
comparators, the skills, knowledge and experience
of each individual, relativity to peers within the
Company and local legislative requirements.
4 In setting the salary review budget each year, we
consider affordability as well as assessing how
employee base salaries are positioned relative to
market rates, forecasts of any further market
increases and attrition rates.
4 The base salary of our Executive Directors
andsenior management forms the basis of their
total remuneration and we review their
salariesannually.
Benefits and pension 4 We offer market-aligned benefits packages
reflecting market practice in each country in
whichwe operate.
4 Where appropriate, we offer elements of
personalbenefit choice to our employees.
4 The benefits packages of our Executive Directors
and senior management are aligned with the
wider workforce of the country in which they
areemployed.
4 Subject to local legislation, Executive Directors
are eligible to participate in the pension
arrangement in their country of employment on
the same basis as local employees.
Short-term incentives 4 Many of our global workforce participate in the
Group annual bonus, with metrics typically
aligned to those of the Executive Directors and
senior management, although depending on role,
greater emphasis may be placed on business
unitperformance.
4 We operate local incentive arrangements where
appropriate to align with market practice.
4 The Executive Directors and senior management
participate in the annual bonus plan on the same
basis as eligible members of the global
workforce. Metrics and weightings may vary
based on seniority and/or business unit.
4 Half of any award to an Executive Director is
subject to deferral into shares for three years.
Malus and clawback provisions apply.
Long-term incentives 4 A proportion of this population is eligible to be
considered for LTIP or Restricted Stock Awards,
which vest after three years.
4 Malus and clawback provisions apply. Employees
have the opportunity to participate in the Group’s
all-employee ShareSave plan.
4 We operate an LTIP with a three-year
performance period for Executive Directors and
senior management, and vesting is subject to
Group performance outcomes.
4 Awards made to Executive Directors are subject
to a two-year holding period following vesting.
Read more about the Committee’s work during 2025 on page 139.
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103. Governance
167. Financial Statements
Directors’ Remuneration
Report
150 Entain plc Annual Report 2025
Consideration of colleague and stakeholder views
The Committee remains committed to fairness and transparency in
remuneration arrangements across the Group, applying consistent
principles to pay for Executive Directors and our wider colleague
population. To support this, the Committee receives regular updates on
Group-wide remuneration practices. During 2025, this included briefings
on the annual salary review, bonus outcomes linked to Podium
Performance, and the ShareSave plan, as well as our approach to pay
for UK Retail colleagues.
Engagement initiatives continued to provide colleagues with a voice on
pay and incentives, creating opportunities for dialogue with leadership
and ensuring workforce perspectives inform remuneration decisions.
Overall engagement reached a record score of 84 in the global Your
Voice survey, up from 77 in 2024, reflecting a positive trend in colleague
sentiment. Through the Board, the Committee receives valuable insight
into general colleague views, including those on remuneration, supported
by feedback from our global Your Voice survey which ran in June 2025
(see page 139 for more detail on our Board Engagement activities).
Committee members and senior leaders participated in a range of
activities across the year, including employee forums, site visits and
global engagement sessions, covering themes such as collaboration,
recognition, reward, sustainability and talent development. These events
brought together colleague representatives from across the Group
andgave them the opportunity to engage with Committee members on
a wide range of topics. As with similar meetings held in previous years,
there was an open dialogue and our colleague representatives provided
very informative input on their experiences and suggestions. The
Committee members are grateful for the ongoing active participation
ofthese colleagues and the insights received and thank them for
theirinput.
All-employee remuneration
The Committee is mindful of Entain’s responsibility as an employer and
was kept informed of the approach taken to all-employee pay.
4 The budgets for our 2026 annual salary review were set taking into
account the current inflationary context being experienced by our
colleagues globally. As a result, salary review budgets of 2.5% were
approved, except India where 7.0% was approved.
4 Noting the difference for our hourly paid colleagues in UK Retail and
Stadia, with effect from 1January 2026, their minimum hourly rate of
pay has been increased by 4.1% to £13.00 (from £12.50).
The Committee was also pleased to note that we were able to
implement all-colleague remuneration initiatives during 2025, which
were very well received within the business:
4 All of our colleagues have the opportunity to share in the value they
create. A fifth cycle of our all-employee ShareSave plan was
launched in April 2025 to colleagues in 27 countries, increasing our
reach with 12% of our people electing to participate, giving them the
opportunity to purchase Entain shares at an option price of £4.60.
We intend to offer ShareSave again in 2026.
These initiatives acknowledge the importance of our colleagues in
delivering the Groups objectives, and the Committee looks forward to
continuing the dialogue with our people in the coming year.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Directors’ Remuneration
Report
Entain plc Annual Report 2025 151
CEO pay ratio (unaudited)
The first table below sets out the ratio at median, 25th and 75th percentile of the total remuneration received by our CEO compared to the total
remuneration received by our UK colleagues, while the second provides further information on the total colleague pay figure at each quartile, and the
salary component within this. In line with the regulations, for these purposes we have used the total remuneration received by both Gavin Isaacs and
Stella David during their time as CEO during 2025.
Total CEO pay in 2025 was 80 times the median (50th percentile). This is a slight increase from 79 times in 2024 which is mainly attributable to the
higher bonus in 2025 compared to 2024. Our UK employee population is predominantly made up of colleagues working in our retail estate, and the
Committee considers that this ratio is not out of line with that at other retail organisations.
Method
25th percentile 50th percentile 75th percentile
2025
Option A
103 80 63
2024
Option A
101 79 69
2023
Option A
90 78 65
2022
Option A
101 87 73
2021
Option A
139 122 98
2020
Option A
106 95 75
2019
Option A
278 229 170
UK colleagues – pay element
25th percentile 50th percentile 75th percentile
Salary
19,907 21,896 24,239
Total remuneration
32,747 42,122 52,967
We would highlight the following in terms of the approach taken:
4 Option A was chosen as it is considered to be the most accurate way of identifying colleagues at P25, P50 and P75, and is aligned with investor
expectations. Under this approach we calculate total remuneration for all of our UK colleagues and rank them accordingly on this basis.
4 The lower quartile, median and upper quartile colleagues were calculated based on full-time equivalent data as at 31December 2025. Salary
excludes any statutory payments such as maternity and sick pay; these items are reflected in the Total remuneration figures.
4 In reviewing the colleague pay data, the Committee is comfortable that the P25, P50 and P75 individuals identified appropriately reflect the
colleague pay profile at those quartiles, and that the overall picture presented by the ratios is consistent with our pay, reward and progression
policies for UK colleagues.
The Committee notes that Entain has in place a number of initiatives to ensure that the pay and conditions for our wider colleague population are fair
and reasonable and receives regular updates on reward practices throughout the Group.
We aim to provide a market-competitive remuneration package in each of the countries in which we operate. This includes benefits appropriate to
the local market and the ability for many colleagues to share in the success of Entain via annual incentive programmes. We successfully launched
the fifth cycle of our all-employee ShareSave plan in 2025 and another cycle will be offered in 2026.
Structures are in place to support salary progression, and regular market analysis by geography and role function is carried out, with action taken as
appropriate and salaries are typically reviewed in January each year.
Relative importance of the spend on pay
The table below sets out the overall spend on pay for all colleagues compared with the returns distributed to shareholders.
Significant distributions
2025 2024 % Change
Staff costs (£m)
1
899.2 868.8 3%
Distribution to shareholders (£m)
2
122.1 116.3 5%
1. Increase in staff costs is largely due to higher bonus outcomes and salary increases implemented in 2025.
2. Increase in distributions to shareholders reflects the higher dividend payments in 2025 compared to 2024.
Gender pay gap reporting
Our 2025 gender pay gap results provide insight into how our organisation is structured and how different parts of our business contribute to overall
pay outcomes. As a fast-moving, multi-channel operator with a large UK retail workforce, our results highlight where representation is strong and
where further action is needed. Our median hourly pay difference between male and female colleagues in the UK is 4.2% (2024: 4.3%), which
compares favourably with the UK median pay gap for all employees of 6.9% (source: Office for National Statistics, April 2025).
The shift in the median bonus gap, which reduced from 36.5% in 2024 to zero percent in 2025, can be attributed to payment of previously awarded
free shares to colleagues and a change in the way we recognise our colleagues in our retail business.
1. Overview
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103. Governance
167. Financial Statements
Directors’ Remuneration
Report
152 Entain plc Annual Report 2025
Overall, the data reflects positive movement in our hourly pay gap and reinforces the importance of our ongoing efforts to increase female
representation in senior roles. Closing the gap in leadership roles, where women are underrepresented, is our biggest opportunity to drive change
and level the playing field. We are committed to creating opportunities that enable women’s professional and personal growth, and that makes sure
everyone is empowered to thrive.
Further information will be provided in our 2025 UK Gender Pay Gap report which will be published on the Company’s website at entaingroup.com/
sustainability-esg.
Summary of performance
The chart below shows the value of £100 invested in Entain since obtaining Main Market listing on 1 February 2016, compared with the value of
£100 invested in the FTSE 100 Index and the FTSE 350 Travel and Leisure Index. The FTSE 100 has been chosen on the basis that this is the index in
which Entain was a constituent for a number of years.
£100 invested in Entain on 1 February 2016 would have been worth £204 at 31December 2025 compared with £240 if invested in the FTSE 100
and £135 if invested in the FTSE 350 Travel and Leisure Index.
Entain
FTSE 100
FTSE 350 Travel & Leisure
01/02/16
31/12/16
31/12/17
31/12/18
31/12/19
31/12/20
31/12/21
31/12/22
31/12/23
31/12/24
31/12/25
£50
£100
£150
£200
£250
£300
£350
£400
£450
Summary of CEO remuneration outcomes: 2016–2025
Year
CEO
Single figure of
totalremuneration
Annual bonus payout
(% of maximum)
LTIP vesting
(% of maximum)
7
Legacy award vesting
(% of maximum)
2025
S David
1
£3.15m
100% —%
—%
2025
G Isaacs
2
£0.21m
87% —%
—%
2024
G Isaacs
£1.00m
87%
—% —%
2024
S David
3
£2.17m
89%
—% —%
2023
S David
£0.50m
—%
—% —%
2023
J Nygaard Andersen
5
£1.33m
20%
—% —%
2022
J Nygaard Andersen
£1.91m
49% —%
—%
2021
J Nygaard Andersen
£2.53m
100% —%
—%
2021
S Segev
4
£0.04m
—% —%
—%
2020
S Segev
£0.30m
—% —%
—%
2020
K Alexander
6
£1.68m
—% 90%
—%
2019
K Alexander
£5.23m
100% 91%
—%
2018
K Alexander
£19.10m
92% —%
100%
2017
K Alexander
£18.21m
100% —%
100%
2016
K Alexander
£17.83m
100%
1. Stella David was appointed as Interim CEO on 11February 2025.
2. Gavin Isaacs was appointed CEO on 2 September 2024 and stepped down as CEO on 11February 2025.
3. Stella David was appointed Interim CEO on 13 December 2023 and stepped down to take on the role as the Chair on 30 September 2024.
4. Jette Nygaard Andersen was appointed CEO on 21 January 2021 and stepped down as CEO on 13 December 2023.
5. Shay Segev was appointed CEO on 17 July 2020 and stepped down from the Board on 21 January 2021. Shay’s 2018 and 2019 LTIP awards lapsed when he left employment and he
was not entitled to any bonus payment in respect of 2021.
6. Kenneth Alexander retired from the role of CEO on 17 July 2020.
7. The Executive Directors waived any entitlement to bonus for 2020 due to the Covid-19 pandemic.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Directors’ Remuneration
Report
Entain plc Annual Report 2025 153
Change in Directors’ pay for the year in comparison to all Entain colleagues
The table below shows the year-on-year change in salary, benefits and annual bonus earned from 2020 to 2025, for all Executive and Non-
Executive Directors and the Chair, compared to that for Entain’s UK colleagues. The comparison is not able to be shown for those individuals who
were not in role for the full 12 months of either year.
Base salary/Fees % Taxable Benefits % Annual Bonus %
2025 2024 2023 2022 2021 2025 2024 2023 2022 2021 2025 2024 2023 2022 2021
S David
1
R Wood
2
3.5% 3.5% 3.0% 3.6% 27.2% 4.2% 1.3% 1.4% 2.2% —% 16.6% (57.8%) (49.5%) n/a —%
G Isaacs
3
P Bouchut
4,5
165.8%
68.9% 5.1% (1.2%) (1.9%) % n/a n/a n/a n/a n/a n/a n/a n/a n/a
A Brown
1.6% n/a n/a n/a n/a —% n/a n/a n/a n/a n/a n/a n/a n/a n/a
V McDowell
5,6
(5.2%) 8.4% 0.9% —% 5.4% % n/a n/a n/a n/a n/a n/a n/a n/a n/a
D Satz
7
54.7% 26.3% (0.4%) 11.3% n/a (2.7%) n/a n/a n/a n/a n/a
R Welde
8
15.8% 11.8% n/a % n/a n/a n/a n/a n/a
R Sandler
11.7% n/a n/a n/a n/a (37.9%) n/a n/a n/a n/a n/a n/a n/a n/a n/a
All Colleagues
9
11.4% 4.7% 10.9% (0.1%) 3.5% (3.5%)
(14.1%)
(16.5%) 1.9% (1.4%) (2.2%) 115.5% (9.7%) (50.8%)
132.4%
1. Stella David assumed the role of Interim CEO from 11February 2025 and the table above compares her role as Executive Director in 2025 and 2024. As she was not in either role for a
full 12 months in either 2021 or 2024 no comparisons are shown.
2. Rob Wood joined the Board during 2019. As he was not in role for the full 12 months of 2019, no comparison is shown in respect of 2020. In 2020, as an Executive Director, Rob was
subject to a 20% reduction in salary for three months and he waived his entitlement to receive a bonus under the 2020 Group annual bonus plan. In 2021, Rob’s salary was increased
from £430,000 to £525,000, effective 21 January 2021, upon taking on additional responsibility as Deputy CEO. In January 2025 Rob Wood received an increase in line with the wider
workforce of 3.5%.
3. Gavin Isaacs was appointed CEO on 2 September 2024. As he was not in role for a full 12 months of 2024 or 2025, no comparison is shown.
4. P Bouchut became interim chair on 11 February 2025 and was appointed as permanent chair on 11 August 2025. The fees for Pierre Bouchut are denominated in Euros but paid in
GBP, and the percentage changes in fees shown for him are as a result of foreign exchange movements, and partly in 2024 due to an increase in fees when he became Senior
Independent Director in December 2023.
5. In 2020, Pierre Bouchut and Virginia McDowell were subject to a 20% reduction in fees for three months.
6. V McDowell stepped down as Remuneration Committee Chair in 2024 which reflected in her lower fee in 2025.
7. David Satz’s assumed the position of Senior Independent Director on 13 February 2025. His fees are denominated in US Dollars but paid in GBP resulting in an element of the
percentage change in fees due to foreign exchange movements.
8. R Welde joined the board on 1July 2022.
9. The all-colleague data is comprised of that used to calculate the CEO pay ratio. To eliminate the impact of changes in colleague numbers year-on-year this has been based on average
base salary, benefits and annual bonus data. 2024 values have been updated to capture all employees in UK.
R Kramer stepped down from his position as Non-Executive Director on 23April 2025.
H Ashton jointed Entain on 8July 2024. As she was not in the role for the 12 months in 2024 no comparison is shown.
M Goldberg and E Mesrobian joined Entain on 14May 2025.
Where a Non-Executive Director is required to undertake intercontinental travel in the performance of their role, an allowance will be paid (for each trip) to acknowledge the additional time
commitment involved.
DirectorsRemuneration Report
The Director’s Remuneration Report was approved by the Board of Directors on 4 March 2026.
1. Overview
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103. Governance
167. Financial Statements
Directors’ Remuneration
Report
154 Entain plc Annual Report 2025
The following section sets out our Directors’ Remuneration Policy. This Policy will be submitted as an advisory vote to shareholders at the 2026 AGM
and will come into effect from the date of the 2026 AGM.
As an Isle of Man incorporated company, Entain is not subject to the UK remuneration reporting regulations which apply to UK-incorporated
companies. Nevertheless, the Committee recognises the importance of effective corporate governance and is firmly committed to UK best practice.
The Remuneration Policy has therefore been prepared in accordance with the provisions of the UK’s Companies Act 2006 and Schedule 8 of the
Large and Medium Sized Companies Groups (Accounts and Reports) (Amendment) Regulations 2013 (theRegulations”), the Listing Rules of the UK
Financial Conduct Authority and the UK Corporate Governance Code.
Changes from previous policy
The significant changes from the previous policy are highlighted below. The rationale for these is set out in the Chair’s Annual Statement on
page134-137.
In designing the new Policy, the Committee followed a robust process which included discussions on the content of the Policy at four Remuneration
Committee meetings, which included sessions of the Non-Executive Directors only. The Committee considered input from management and our
independent advisers and carried out a consultation exercise to gather the views of the Company’s major shareholders. No changes were
considered necessary or were made to the proposed Policy as a result of shareholder views.
Element
Proposed
Current
Base salary
To be reviewed in the usual manner at year end,
but % increase anticipated to be no higher than the
typical increase in the wider workforce
CEO – £905,000
CFO and Deputy CFO – £593,780
Pension
6% of salary delivered in a combination of cash allowance and/or pension contributions
Bonus
Opportunity
CEO – Target 125% of salary, Maximum 250% of salary
CFO, Deputy CEO and CFO – Target 100% of salary, Maximum 200% of salary
Metrics
Not less than 80% weighting on financial metrics
Up to 20% on non-financial metrics
80% Financial metrics
20% Non-financials metrics
Deferral
Shareholding guidelines not met – 50% deferred
into shares for three years
Shareholding guidelines met – 25% deferred into
shares for three years
50% deferred into shares for three years
LTIP
10
Opportunity
CEO – Annual opportunity of 450% of salary
CFO and Deputy CFO – Annual opportunity of 400% of salary
Metrics
25% Relative TSR vs. a group of sectoral peers
25% Adjusted diluted EPS
25% Adjusted cash flow
25% Digital Market growth vs market
Metrics subject to review by the Committee
50% Relative TSR vs. a group of sectoral
peers
50% Relative TSR vs. the FTSE 100
Framework
3-year performance period plus a 2-year holding period
Shareholding requirements
Within employment:
4 CEO – 450% of base salary
4 CFO and Deputy CFO – 350% of base salary
Individuals normally required to retain their guideline for two years post-cessation.
10. The consultation on the new Policy, in particular regarding the new metrics, was being completed just prior to publication of the Annual Report. The Committee is set to finalise the
associated targets to each measure after publication of the 2025 results. The awards to the Executive Directors will be made following the shareholder vote on the new Policy at the
AGM. The specific targets will therefore be published in the RNS disclosing those awards.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Directors’ Remuneration
Report
Directors’ Remuneration Policy 2026
Entain plc Annual Report 2025 155
Below is the full detail of the Directors’ Remuneration Policy.
Base Pay
Pension
Benefits
Purpose and link to strategy
Purpose and link to strategy
Purpose and link to strategy
Provides a fixed level of earnings,
appropriate to the market and requirements
of the role.
To provide an opportunity for
retirementplanning.
To provide competitive benefits and to
attract and retain high calibre employees.
Operation
Operation
Operation
Reviewed annually, usually with effect from
1 January, taking into account: the scope of
the role; the individual’s skills, experience and
performance; competitive market data; pay
and conditions elsewhere in the Group; and
overall business performance. There is no
obligation to increase base pay upon any
such review and any decision to increase
base pay will take into account the
associated impact on overall quantum.
Individuals may also receive a temporary
increase in their salary or an additional
allowance in appropriate circumstances as
determined by the Committee. This may
include, for example, where they take on
additional responsibilities for a period or
‘act-up’ in another role.
Executive Directors are eligible to participate
in the Company provided pension
arrangement in place in their country of
employment, on the same basis as other
eligible employees and in line with local
statutory requirements. If adversely
impacted by local tax legislation, an
individual may receive a cash allowance
instead of the company contribution into the
pension plan.
The Executive Directors may receive benefits
including, but not limited to, private health
insurance, life insurance and car and
accommodation allowances.
Executive Directors may also participate in any
all-employee share plans that may be operated
by the Group from time to time on the same
terms as other employees.
The Committee recognises the need to maintain
suitable flexibility in the benefits provided to
ensure it is able to support the objective of
attracting and retaining personnel in order to
deliver the Group strategy. Additional benefits
such as relocation allowances on recruitment
may therefore be offered. The Company may
also cover the tax costs for provision of any
expenses.
Opportunity Maximum
Opportunity Maximum
Opportunity Maximum
There is no maximum base pay, but
ordinarily any increases will not exceed the
average percentage increase for the wider
workforce in the same locality. In specific
circumstances, the Committee may award
increases above this level, for example
where: base pay for arecently appointed
executive director has been set with a view
to allowing progression in the role over time;
or there has been a significant increase in
the size or scope of an Executive Director’s
role or responsibilities.
The maximum Company contribution is
currently 6% of salary in the UK and
Gibraltar (where our current Executive
Directors are employed).
This may be reviewed if required to meet
anychanges in statutory requirements, or in
line with changes to contribution rates for
other employees.
The Committee retains discretion to
determine the approach and calculation
ofthe workforce pension level, including if
relevant the methodology for
internationaldirectors.
The maximum is the cost of providing the
relevant benefits.
The maximum award under any all-
employee share plan is in line with the
maximum within the relevant plan rules and
as applicable to other participants. Awards
would also be subject to any prevailing
statutory limits.
Performance
Performance
Performance
Personal performance will be taken into
consideration in determining any base pay
increase.
No Performance provisions apply
No Performance provisions apply
Recovery Provisions
No recovery provisions apply
No recovery provisions apply
No recovery provisions apply
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Annual Bonus Plan
Long-Term Incentives (LTIP)
Minimum Shareholding Requirement
Purpose and link to strategy
Purpose and link to strategy
Purpose and link to strategy
To incentivise the achievement of key
financial and non-financial performance
targets in line with corporate strategy over a
one-year period.
To incentivise the execution of the long-term
business plan and the delivery of long-term
sustainable value for shareholders.
To ensure that Executive Directors’ interests
are aligned with those of shareholders over
alonger time horizon.
Operation
Operation
Operation
Awards made annually are typically based
on the achievement of a combination of
financial and non-financial
performancemetrics.
Normally, 50% of the bonus will be paid in
cash following the end of the financial year,
while 50% will be deferred into shares which
will vest at the end of three years subject to
continued employment.
When within employment shareholding
guideline has been met, deferral will normally
be 25%.
Participants will normally be entitled to
additional shares representing the dividends
paid up until the date on which shares can
first be acquired.
Awards are subject to performance
conditions, normally measured over three
financial years. Awards will typically vest
shortly after the performance period ends,
subject to achievement of the performance
conditions. Upon vesting, sufficient shares
can be sold to pay tax.
Participants will normally be entitled to
additional shares representing the dividends
paid up until the date on which shares can
first be acquired.
A two-year holding period will normally
apply for awards granted to the
ExecutiveDirectors.
Formal shareholding requirements that
encourage the Executive Directors to build
up, over a five-year period, and then
subsequently hold, a shareholding equivalent
to a percentage of base salary.
Adherence to these guidelines is a condition
of continued participation in the equity
incentive arrangements.
Executive Directors will be required to retain
the post-tax amount of vested shares from
the Company incentive plans until the
minimum shareholding requirement is met
and maintained.
Upon standing down from the Board,
Executive Directors will ordinarily be required
to continue to meet their shareholding
requirement for a period of two years (or
retain their actual shareholding, if lower).
Shares that were originally purchased by the
Director on their own account will ordinarily
be excluded from this requirement.
The Committee retains discretion to increase
the minimum shareholding requirement.
Opportunity Maximum
Opportunity Maximum
Opportunity Maximum
Maximum annual incentive opportunity of
250% of salary for the CEO and 200% of
salary for other Executive Directors.
Threshold performance is equal to 25% of
maximum opportunity.
Target performance is equal to 50% of the
maximum opportunity.
Maximum opportunity of 450% of base
salary for the CEO and 400% of base salary
for other Executive Directors.
Threshold performance results in 25% of the
award vesting. Where awards are made
between these levels, threshold vesting will
be set at an appropriate level so that
remuneration at threshold performance is
broadly unchanged.
Below threshold performance results in
zerovesting.
In line with the level of LTIP awards actually
granted, the shareholding guidelines will be:
4 for the CEO, 450% of salary; and
4 for other Executive Directors, 400%
ofsalary.
Performance
Performance
Performance
Usually based on a combination of:
4 financial metrics (ordinarily with
aweighting of at least 50%); and
4 non-financial metrics, which may include
for example strategic and
personalobjectives.
The Committee may change the
performance metrics and/or targets during
the year should events mean that the
original metrics or targets are no longer
considered appropriate.
Usually based on a combination of financial
and non-financial metrics aligned with key
long-term priorities for Entain.
Typically, at least 50% will be based on
financial performance (including share price
based metrics).
The Committee may change the
performance metrics and/or targets during
the performance period should events mean
that the original metrics or targets are no
longer considered appropriate.
No Performance provisions apply
Recovery Provisions
Recovery Provisions
Recovery Provisions
Malus and clawback provisions apply.
Seefurther details on 158.
Malus and clawback provisions apply.
Seefurther details on 158.
No recovery provisions apply
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Non-Executive Director (NED) Fees
Purpose and link to strategy
To ensure we are able to attract high calibre individuals and compensate appropriately for their experience and knowledge.
Operation
Non-Executive Directors are paid an annual fee and additional fees for chairing a committee. They may also be paid additional fees in
appropriate circumstances, including where they take on additional roles or responsibilities. This may include, for example, membership of
aBoard committee.
Fees are generally reviewed annually based on equivalent roles in companies of a similar size and complexity and those operating in similar
markets. Fees may be paid in cash, shares, or a combination of these vehicles.
The Company may provide the Chairman and Non-Executive Directors with tax advice and will pay reasonable expenses incurred by them
in carrying out their duties. The Company may settle any tax due in relation to these items.
Non-Executive Directors do not ordinarily participate in any variable remuneration or benefit arrangements.
Opportunity Maximum
The aggregate ordinary remuneration of the Non-Executive Directors shall not exceed the maximum specified in the Company’s Articles, as
approved by the Company’s shareholders. As at the date of this Policy, the maximum aggregate remuneration is £2m per annum and any
Non-Executive Director who serves on any Board Committee may be paid such extra remuneration as the Board may determine.
Performance
No Performance provisions apply
Recovery Provisions
No recovery provisions apply
Discretion within the Directors’ Remuneration Policy
The Committee has discretion in several areas of Policy as set out in this report. In particular the Committee has unfettered discretion under the terms
of our incentive plans to adjust, upward or downward, the formulaic outcome, where it considers that:
4 the outcome does not reflect the underlying financial or non-financial performance of the participant or the Group over the relevant period;
4 the outcome is not appropriate in the context of circumstances that were unexpected or unforeseen at the award date or when performance
targets were set; and/or
4 there exists any other reason why an adjustment is appropriate.
In any case where discretion were applied, the Committee would set out the rationale behind its decision at the relevant time.
For the avoidance of doubt, all discretions available under our share plan rules will be available under this Policy, except where explicitly limited by
this Policy.
The Committee may also exercise operational and administrative discretions under relevant plan rules as set out in those rules.
In addition, for regulatory, exchange control, tax or administrative purposes, or to take account of a change in legislation, the Committee has the
discretion to make minor amendments to the Policy without obtaining shareholder approval.
Malus and Clawback
Malus and clawback provisions apply to awards under the ADBP, LTIP and RSP. Trigger events include (but are not limited to):
4 discovery of a material misstatement resulting in an adjustment in the audited consolidated accounts of the Company or the audited accounts of
any Group Member for a period that was wholly or partly before the end of any testing period applicable to the award; and/or
4 the discovery that any assessment of any performance metric or target in respect of a payment or vesting of an award that was based on error,
or inaccurate or misleading information; and/or
4 the discovery that any information used to determine the payment or number of shares under award was based on error, or inaccurate or
misleading information; and/or
4 the discovery of any action or conduct of a participant which, in the reasonable opinion of the Committee, amounts to fraud, criminal conduct or
gross misconduct (including where such events take place after the participant ceases to be employed by the Group, provided that certain
additional criteria are fulfilled); and/or
4 any Group Member being censured by a regulatory or other relevant authority, or experiencing a significant detrimental impact on its reputation,
provided that the Committee is satisfied that the relevant participant was responsible for, or had direct managerial capacity or oversight over the
individual, team or division responsible for, the censure or reputational damage ; and/or
4 regulatory or internal investigation of any Group Member which leads to an adverse finding or settlement, or regulatory, criminal or civil action
against any Group Member, provided that (in each case) the participant was the subject of the investigation or action, or had direct managerial
capacity or oversight over the individual, team or division which was the subject of such investigation or action; and/or
4 a material corporate failure in any Group Member.
Malus will operate throughout the vesting periods. Clawback will apply five years from the grant of nil cost options or conditional awards, consistent
with peers and considered sensible for the business cycle. The malus and/or clawback periods may be suspended pending the outcome of any
investigation into facts or events which could potentially lead to the operation of the malus or clawback provisions.
The Committee believes that it has the necessary powers under the rules of the ADBP, LTIP and RSP to enforce these provisions, alongside the
Malus and Clawback Policy.
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158 Entain plc Annual Report 2025
Application of policy
As an Isle of Man incorporated company, Entain does not have the benefit of the statutory protections afforded by the UK Companies Act 2006 in
relation to the remuneration reporting regime. Accordingly, if there is any inconsistency between the Policy (as approved by shareholders) and any
contractual entitlement or other right as a Director, the Company may be obliged to honour that existing entitlement or right.
Comparison with other employees
All employees receive base salary and benefits appropriate to their local market. For employees below Group Board level, Entain operates
discretionary bonus arrangements with opportunity levels linked to seniority and role. Performance metrics under these arrangements are broadly
aligned with those for the Executive Directors, although depending on role, there may be a greater emphasis on business unit rather than group
performance.
The LTIP is extended to a limited number of senior executives with performance metrics and targets set in line with the Policy table above. To assist
in the retention of senior talent, awards of Restricted Shares are made to a further select group of senior employees. To facilitate wider share
ownership among our employees, we offer an all-employee share plan (“ShareSave”) to the majority of our employees (where it is logistically viable
to do so). Any differences in an individual’s reward package is reflective of their location, seniority, role and level of responsibility.
Further details of how the Committee considers remuneration arrangements for our Executive Directors in the context of pay and conditions for our
wider employees is provided on pages 151 to 152.
Reward Scenario
The charts below show an estimate of the remuneration that could be received by Executive Directors under the Policy set out in this report.
CEO
£1,006,700
£4,253,300
£7,499,900
£9,587,000
Minimum
Target
Maximum
Maximum +50%
share price growth
Fixed
Bonus
LTIP
Share Price Growth
CFO
£630,700
£2,415,700
£4,200,700
£5,390,700
Minimum
Target
Maximum
Maximum +50%
share price growth
Fixed
Bonus
LTIP
Share Price Growth
Assumptions used in determining the level of payout under given scenarios are as follows:
Minimum
Target
Maximum
Fixed elements
Base salary for 2026
Benefits and pension paid in 2025
Annual Bonus Plan
Nil
50% of maximum payout
4 CEO – 125% of salary
4 CFO – 100% of salary
100% of maximum payout
4 CEO – 250% of salary
4 CFO – 200% of salary
LTIP
Nil
50% of maximum vesting
4 CEO – 225% of salary
4 CFO – 200% of salary
100% of maximum vesting
4 CEO – 450% of salary
4 CFO – 400% of salary
The maximum plus share price growth column shows the additional value that could pay out if the LTIP vests at maximum and share price increases
by 50%.
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Entain plc Annual Report 2025 159
100%
24%
27%
49%
13%
31%
56%
11%
24%
44%
22%
100%
26%
25%
49%
15%
28%
57%
1,190,000
12%
22%
44%
22%
Approach to recruitment and promotions
When setting the remuneration for a new Executive Director, the Committee will consider the candidate’s existing remuneration, the market rate for
the role, and the need to pay no more than necessary to facilitate the recruitment. The remuneration package will generally be set in line with the
remuneration policy for existing Executive Directors. Full details are set out below.
Remuneration Element
Recruitment Policy
Base Pay
These will be set in line with the policy for existing Executive Directors.
Where the new Executive Director is required to relocate, the Company may provide relocation support in accordance
with its normal relocation package for other senior employees (and including the payment of associated tax costs on
the relocation amount). The level of the relocation package will be assessed on a case by case basis but may include,
for example, a housing allowance and school fees and reflect cost of living differences.
Annual Bonus Plan
The appointed Executive Director will be eligible to earn a discretionary annual bonus in accordance with the rules
and terms of the ADBP.
The maximum opportunity will be 250% of salary for a new CEO and 200% of salary for any other Executive Director.
Long-term incentives
The appointed Executive Director will be eligible for performance-based equity awards in accordance with the rules
and terms of the LTIP.
The maximum opportunity will be 450% of base salary for a new CEO and 400% of salary for any other
ExecutiveDirector.
Maximum Variable
remuneration
The maximum variable remuneration which may be granted is 700% of salary for a new CEO or 600% of salary for
any other Executive Director.
Buyout Awards
It may be necessary to buy-out incentive pay, benefits or other contractual arrangements (including in relation to the
forfeiture of such amounts on leaving a previous employment or engagement).
Any such buy-out would be provided for taking into account the form (e.g. cash or shares), timing and performance
conditions of the remuneration being forfeited.
Replacement share awards, if used, will be granted using the Companys employee share plans. Awards may also be
granted outside of these plans if necessary and as permitted under the Listing Rules.
The terms of the Policy, including this Recruitment Policy, may be applied flexibly in appropriate circumstances, including for example where an
individual took on an executive director role on a temporary or interim basis. This would include where the individual was previously performing a
non-executive director role.
Where an existing employee is promoted to the Board, the Policy set out above will apply from the date of promotion. Any existing remuneration
arrangements which fall outside of the Policy would be honoured and form part of the ongoing remuneration of the employee.
The Companys policy when setting fees for the appointment of new Non-Executive Directors is to apply the policy that applies to current Non-
Executive Directors.
Service contracts and letters of appointment
The Companys policy is that Executive Directors have rolling contracts which are terminable by either party giving the other 12 months’ notice.
Where considered appropriate, the Committee may initially appoint new Executive Directors with a longer notice period (up to a maximum of 24
months), which would subsequently taper down to 12 months over an appropriate period of time. The Chairman and Non-Executive Directors do not
have service contracts but are engaged under letters of appointment. Non-Executive Directors are appointed for an initial three-year term but are
subject to annual re-election at the Company’s AGM. All service contracts and letters of appointment are available for viewing at the Companys
registered office and at the AGM.
Subject to Board approval, Executive Directors are able to accept appropriate outside Non-Executive Director appointments provided the aggregate
commitment is compatible with their duties as Executive Directors. The Executive Directors concerned may retain fees paid for these services.
Payment for loss of office
When determining any loss of office payment for a departing Executive Director, the Committee will always seek to minimise the cost to the
Company while complying with the contractual terms and seeking to reflect the circumstances of the departure. The Committee reserves the right to
make additional payments where such payments are made in good faith in discharge of an existing legal obligation (or by way of damages for
breach of such an obligation); or by way of settlement or compromise of any claim arising in connection with the termination of an Executive
Director’s office or employment.
If a contract is to be terminated, the Committee will determine such mitigation as it considers fair and reasonable in each case. There is no agreement
between the Company and its Executive Directors or employees, providing for compensation for loss of office or employment that occurs because of
a takeover bid. Service contracts do not contain liquidated damages clauses.
When determining the treatment of Company incentive plans upon cessation of employment, the Committee will consider the rationale for the
departure. An individual may be treated as agood leaverfor these purposes if they leave by way of the following circumstances (i) death, (ii)
injury, ill-health or disability, (iii) redundancy, (iv) retirement, (v) the employing company ceasing to be a Group company, (vi) transfer of employment
to a company which is not a Group company, and/or (vii) any other circumstances as determined by the Committee.
A summary of the treatment of the various elements of remuneration on termination of employment is set out in the table below. The treatment for a
leaver who does not fall into the definition of a good leaver is described under the “Other leavers” sections. Where discretion is available under the
Policy, the Committee would consider exercising this only after taking into account the particular circumstances of the departure and any other
relevant business rationale. The Committee will explain any discretion used to shareholders in the following DirectorsRemuneration Report.
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Base Pay
These will be paid over the notice period.
The Company has discretion to make a lump sum payment in lieu of notice and to apply mitigation if considered appropriate.
The Company also has discretion to place an individual on garden leave for all or a portion of their notice period.
Annual
Bonus Plan
Good leavers
4 May be entitled to receive an annual bonus for the year of departure.
4 Performance conditions will typically be assessed at the end of the financial year,
with the bonus being paid on the normal payment date.
4 Any bonus will normally be pro-rated for the period worked during the financial year.
4 The Committee would decide whether to make full or part payment of the bonus
in shares or pay it fully in cash.
Other leavers
Typically, no bonus payable for year of cessation.
Discretion
The Committee has the following discretion available:
4 to determine that an individual is a good leaver; and
4 to determine whether to pro-rate the bonus for time – the default position is that
any bonus award will be pro-rated for time.
Any bonus for the year will normally
be pro-rated to the date of the
change of control and paid
immediately prior to the date of the
change of control.
Performance conditions will ordinarily
be measured at the date of the
change of control.
Discretion
The Committee has discretion to
determine whether to pro-rate the
bonus for this; the default position is
that any bonus award will be pro-
rated for time.
Deferred
Bonus Plan
Good leavers
All unvested deferred shares will be preserved, and typically vest on the normal
vesting date, although the Committee may choose to curtail the holding period such
that it ends no later than two years after the individual’s cessation (thereby ordinarily
aligning with the timeframe for the post-cessation shareholding requirement).
Other leavers
All unvested deferred shares will ordinarily be forfeited on cessation of employment.
Discretion
The Committee has the following discretion available:
4 to determine that an individual is a good leaver;
4 to determine whether to pro-rate deferred shares for good leavers – the
Committee’s normal policy is that it will not pro-rate; and
4 to vest deferred shares for good leavers at the end of the original deferral period
or earlier – the default position (for good leaver scenarios other than death) is that
they will vest on the original vesting date.
Any unvested deferred shares will
vest immediately prior to a change
of control.
Long-term
incentives
Good leavers
Unvested awards will typically vest on the normal vesting date subject to:
4 the extent any applicable performance conditions have been satisfied; and
4 pro-rating to reflect the period of time elapsed between grant and cessation of
employment as a proportion of the normal vesting period.
The two-year holding period will normally continue to apply.
Other leavers
All unvested awards will ordinarily be forfeited on cessation of employment, although
the Committee may choose to curtail the holding period such that it ends no later
than two years after the individual’s cessation (thereby ordinarily aligning with the
timeframe for the post-cessation shareholding requirement).
Discretion
The Committee has the following discretion available:
4 to determine that an individual is a good leaver;
4 to measure performance over the original performance period or at the date of
cessation – the default position for leaver scenarios other than death is that the
assessment will be performed at the end of the original performance period;
4 to determine whether awards should vest on the normal vesting date or earlier–
the default position, other than death, is that awards will vest on the original
vesting date;
4 to determine whether to pro-rate for time – the default position is that awards
will be pro-rated from the date of grant to the date of cessation; and
4 to determine whether, and the timeframe over which, the holding period will
apply following vesting – the default position, other than death, is that the holding
period will continue to apply.
Any unvested awards will normally
vest immediately prior to a change
of control subject to:
4 the extent to which any
applicable performance
conditions have been satisfied
at the date of change of control;
and
4 pro-rating to reflect the period
of time elapsed between grant
and change of control as a
proportion of the normal
vesting period.
Discretion
The Committee has discretion
available to determine whether to
pro-rate awards for time – the
default position is that they will be
pro-rated for time.
Incentive Plan
Treatment on Cessation of employment
Treatment on change of Control
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Consideration of shareholders’ views
The Committee has an open relationship with shareholders on remuneration matters. It welcomes dialogue and seeks to engage with significant
shareholders and representative bodies at the earliest opportunity on material changes to remuneration policy or structure.
During development of this Policy, the Committee Chair consulted with shareholders to get their input and views on remuneration at Entain.
Thefeedback received was presented to, and discussed by, the Committee and was taken into account to inform the final Policy design.
DirectorsRemuneration Report
The Directors’ Remuneration Report was approved by the Board of Directors on 4 March 2026.
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162 Entain plc Annual Report 2025
Principal activity
Entain plc (the “Company”) and its subsidiaries (together the “Group”) is
a major international sports betting and gaming company operating
both online and in the retail sector.
The Company is registered as a public limited company under the Isle of
Man Companies Act 2006 and is listed on the Main Market of the
London Stock Exchange.
Directors
The Directors of the Company who were in office during the year are
disclosed on page 105.
The Companys Articles of Association provide that any new Director
appointed by the Board during the year, who has not previously been
elected by shareholders, may hold office only until the next AGM, at
which point that Director must retire and stand for election. Furthermore,
at every AGM, all serving Directors must retire from office but may seek
re-election by the shareholders.
In compliance with the recommendation of the Code, all Directors will
seek reappointment at the 2026 AGM which is scheduled to be held on
29 April 2026.
Results and future performance
A review of the Group’s results and activities is covered within the
Strategic Report on pages 8 to 102. This section incorporates the Chair’s
statement, as well as the Chief Executive and Chief Financial Officer’s
reviews, which include indications of likely future developments.
Key performance indicators
Key performance indicators in relation to the Group’s activities are
continually reviewed by senior management and are presented on
page24.
Dividends
An interim dividend of 9.8p per ordinary share was paid on
29September 2025, and a second interim dividend for 2025 of
9.8p per ordinary share was approved by the Board on 26 February
2026, making a total dividend payment of £125m for the full-year 2025.
The Board recognises the importance of dividends to shareholders, the
strength of the operational performance of the business, and our future
prospects. The Board expects to continue with its progressive dividend
policy during 2026.
Change of control
The Group is party to a number of commercial agreements in the
ordinary course of business, including financing, leasing, contractual and
employee share plan arrangements, as well as holding a number of
gaming licences, which may contain provisions that take effect, alter or
terminate upon a change of control of the Company.
Corporate Governance
The Directors recognise the importance of corporate governance, and
their associated report is set out on pages 103 to 166. The information in
that section is deemed to form part of this Report and thus fulfils the
requirements of the corporate governance statement for the purposes of
DTR 7.2.1.
As a company quoted on the Main Market of the London Stock
Exchange, the Company applies the UK Corporate Governance Code
published by the Financial Reporting Council in 2024 (theCode), as
amended from time to time, and will seek to comply with the norms to
the extent appropriate for the size and nature of the Company. The
Board has considered the changes introduced by the updated Code and
will oversee implementation and as part of its ongoing governance
agenda, including the enhanced internal control reporting provisions that
apply from 2026.
Engagement with Employee Statements
This is discussed in the section 172 Statement on pages 76 to 79, pages
111 to 112 and page 151.
Engagement with Stakeholder Statements
This is discussed in the section 172 Statement on pages 76 to 79 and
pages 111 to 112.
Research and development
The Group’s research and development activities are focused on the
development and ongoing maintenance of the Entain platform, as well
as the enhancement of its product portfolio. The Group will continue to
invest in research and development to ensure it remains well positioned
to deliver sustainable growth.
For further details on the Group’s strategic priorities, see the
StrategicReport.
Customer and creditor payment policy
The Group is committed to prompt payment of customer cash-out
requests and maintains adequate cash reserves to cover customer
withdrawals and balances.
During 2025, the Group further enhanced the speed of customer
withdrawals across its platforms. By year end, approximately 95% of
Core Platform payout volumes (excluding BetMGM) were instant, the
remainder being payment methods that are either being
decommissioned, fraud related or subject to Gaming Safety Rule
reasons. For BetMGM, payout capability is currently supported for card
and Apple Pay withdrawals.
In the case of other creditors, it is the Groups policy to agree on terms at
the outset of a transaction and ensure compliance with such agreed
terms. In the event that an invoice is contested, the Group informs the
supplier without delay and seeks to settle the dispute quickly.
Articles of Association
The Companys Articles of Association may only be amended by special
resolution at a general meeting of shareholders.
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Directors’ remuneration
The Executive Directors are engaged under Service Agreements, while
the Non-Executive Directors are engaged under Letters of Appointment.
The key terms of these arrangements are set out in the Directors’
Remuneration Report, which also provides details of each Director’s
remuneration on pages 134 to 166.
Powers of directors
Subject to company law and the Company’s Articles of Association, the
Directors may exercise all of the powers of the Company and may
delegate their power and discretion to Committees. The articles also
confer on the Directors the authority to appoint and remove Directors.
Directors’ interests
Details of the interests of each Director are set out in the Directors
Remuneration Report on pages 143 and 144. This includes information
on current incentive arrangements and long-term incentive schemes, as
well as the Directorsinterests in the share capital of the Company as at
31 December 2025.
Conflicts of interest
On appointment, each Director is required to notify the Company of their
external board appointments, other significant commitments, and any
actual or potential conflicts of interest. Directors must disclose any actual
or potential conflicts of interest to the Board on an ongoing basis. Where
such conflicts of interest arise, the relevant Director does not receive
Board papers and is excluded from discussions and voting in respect of
the subject matter giving rise to the conflict. The Board has established
apolicy to identify and manage Directorsactual and potential conflicts
of interest.
Directors’ indemnities
The Company has entered into deeds of indemnity with each of the
Directors, which comply with the Isle of Man Companies Act 2006.
These remain in force as at the date of this report.
Diversity
At the financial year end, female representation on the Board was
36.4%. While this is below the 40% target set by the FTSE Women
Leaders Review (the successor to the Hampton-Alexander Review),
theBoard met this target in the prior year and continues to support the
objectives of the Review. The Board remains committed to maintaining
an appropriate balance of skills, experience, and diversity and will seek
toaddress the Board gender imbalance when considering any future
Board appointments. Entain is also compliant with the Parker Review’s
target for at least one Board member to be from an ethnic minority
background (see tables below).
Number of
Boardmembers
Percentage of
the Board
Number of senior
positionson the Board
1
Number in Executive
Management
2
Percentage of
ExecutiveManagement
2
Men
7 64% 3 7 78%
Women
4 36% 1 2 22%
White British or other White
(including minority-White Groups)
10
91% 3 8 89%
Asian/Asian British
1
9% 1 11%
1. Senior positions on the Board comprise of the Chair, Chief Executive Officer, Chief Financial Officer and Senior Independent Director.
2. For the purposes of the FCA disclosures, “Executive Management” refers to the Group’s Executive Committee, including the Group Company Secretary, but excluding administrative
andsupportstaff.
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164 Entain plc Annual Report 2025
Share capital
Details of the Company’s authorised and issued share capital, together with details of the movement therein, are set out in Note 27 to the financial
statements. This includes the rights and obligations attaching to shares and restrictions on the transfer of shares.
Acquisition of own shares
At the Group’s AGM held on 23 April 2025 a resolution was passed authorising the Company to purchase up to a maximum of 63,930,712 ordinary
shares representing approximately 10% of the issued ordinary share capital at that time. The Company did not undertake any share buybacks
pursuant to this authority during the financial year.
Substantial shareholdings – Interests in voting rights
As at 31 December 2025, the Company had been notified in accordance with Chapter 5 of the Disclosure and Transparency Rules of the following
interests in the Company’s Shares.
Shareholder
Number of Shares
% of Issued Share Capital
& Total Voting rights
1
The Capital Group Companies, Inc
72,157,204 11.28
Dodge & Cox
57,354,950 8.97
BlackRock Inc
44,332,171 6.93
Principal Financial Group
41,607,501 6.51
Eminence Capital, LP.
41,425,326 6.48
Corvex Capital
33,995,027 5.32
1. The Company had 639,603,758 ordinary shares in issue on 20 February 2026.
Between 31 December 2025 and the date of this report, we received a number of notifications from Barclays PLC in compliance with Chapter 5 of
the Disclosure and Transparency Rules. The latest notification, dated 24 February 2026, informed us that Barclays PLC held 32,174,244 ordinary
shares, representing 5.03% of the Company’s issued share capital.
Use of financial instruments
The risk management objectives and policies of the Group are set out within Note 25 of the financial statements.
Political donations
The Company did not make any political donations or incur any political expenditure during 2025 (2024: Nil).
Insurance
The Company maintains a directors’ and officers’ liability insurance policy in respect of any legal costs that may be incurred against the Directors in
dealing with any legal claims or investigations.
Annual General Meeting
The Companys Annual General Meeting will be held on 29 April 2026. Further details can be found in the Notice of Meeting which is available on the
Company’s website.
Independent Auditor
KPMG LLP (“KPMG”) has expressed its willingness to continue in office as auditor and a resolution to re-appoint KPMG will be proposed at the
forthcoming AGM.
So far as the Directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the
Company’s auditors are unaware, and each Director has taken all the steps that he or she ought to have taken as a Director in order to make himself
or herself aware of any relevant audit information and to establish that the Company’s auditors are aware of that information.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Directors’ Report
Entain plc Annual Report 2025 165
Disclosures required under Listing Rule 6.6.1
The information required to be disclosed in accordance with Listing Rule 6.6.1 of the Financial Conduct Authority’s Listing Rules can be
located in the following pages of this Annual Report:
Information to be included
Reference in report
Long-term incentive schemes
143
Dividends
163
Principal activities
4-5, 19-21
The Strategic Report and the Directors’ Report together form the Management Report for the purposes of the Disclosure Guidance and
Transparency Rules 4.1.8R.
On behalf of the Board
Pierre Bouchut
Non-Executive Chair
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Directors’ Report
166 Entain plc Annual Report 2025
In this section
168 Independent Auditors Report
183 Consolidated income statement
184 Consolidated statement of
comprehensive income
185 Consolidated balance sheet
186 Consolidated statement of changes
inequity
187 Consolidated statement of cash flows
188 Notes to the consolidated financial
statements
243 Company income statement
244 Company balance sheet
245 Company statement of changes
inequity
246 Notes to the Company financial
statements
253 Glossary
254 Shareholder information
255 Company information
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Entain plc Annual Report 2025 167
To the members of Entain plc
1. Our opinion is unmodified
In our opinion:
4 the financial statements of Entain plc give a true and fair view of the state of the Group’s and of the Parent Companys affairs as at
31December2025, and of the Group’s loss for the year then ended
4 the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards adopted pursuant
toRegulation (EC) No 1606/2002 as it applies in the European Union;
4 the Parent Company financial statements have been properly prepared in accordance with UK accounting standards, including FRS 101
Reduced Disclosure Framework; and
4 the Group and Parent Company financial statements have been prepared in accordance with the requirements of the Isle of Man Companies
Act 2006.
What our opinion covers
We have audited the Group and Parent Company financial statements of Entain plc (“the Company”) for the year ended 31 December 2025 (FY25)
included in the Annual Report, which comprise:
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities are
described below. We believe that the audit evidence we have obtained is a sufficient and appropriate basis for our opinion. Our audit opinion and
matters included in this report are consistent with those discussed and included in our reporting to the Audit & Risk Committee.
We have fulfilled our ethical responsibilities under, and we remain independent of the Group in accordance with, UK ethical requirements including
the FRC Ethical Standard as applied to listed public interest entities.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Independent Auditor’s Report
168 Entain plc Annual Report 2025
Group
Parent Company (Entain plc)
4 Consolidated income statement
4 Consolidated statement of comprehensive income
4 Consolidated balance sheet
4 Consolidated statement of changes in equity
4 Consolidated statement of cash flows
Notes 1 to 34 to the Group financial statements, including the
accounting policies in Note 4.
4 Company income statement
4 Company balance sheet
4 Company statement of changes in equity
Notes 1 to 19 to the Parent Company financial statements, including
the accounting policies in Note 3.
2. Overview of our audit
Factors driving our
view of risks
Having taken due consideration of the current economic
and regulatory environment and activity of the Group
inthe period, we have not identified any new Key
AuditMatters.
Recoverability of investments in subsidiaries remains our
biggest focus in the audit of the parent Company, Entain
plc, due to their materiality in the context of the parent
Company financial statements.
Key Audit Matters
Vs FY24 Item
Impairment of goodwill and
estimation of associated
contingent consideration
çè
4.1
Litigation and contingent
liabilities
é
4.2
Revenue recognition from
online operations
çè
4.3
Recoverability of parent
Company’s investments in
subsidiaries
çè
4.4
Audit & Risk
Committee
Interaction
During the year, the Audit & Risk Committee met 5 times. KPMG are invited to attend all Audit & Risk Committee meetings
and are provided with an opportunity to meet with the Audit & Risk Committee in private sessions without the Executive
Directors being present. For each Key Audit Matter, we have set out communications with the Audit & Risk Committee in
section 4, including matters that required particular judgement for each.
The matters included in the Audit & Risk Committee Chair’s report on page 123 are materially consistent with our
observations of those meetings.
Our independence
We have fulfilled our ethical responsibilities under, and
we remain independent of the Group in accordance
with, UK ethical requirements including the FRC Ethical
Standard as applied to listed public interest entities.
We have not performed any non-audit services during
FY25 or subsequently which are prohibited by the FRC
Ethical Standard.
We were first appointed as auditor by the directors for
the year ended 31 December 2018. The period of total
uninterrupted engagement is for the 8 financial years
ended 31 December 2025.
The Group engagement partner is required to rotate
every 5 years. These are the first set of the Group’s
financial statements signed by Craig Parkin.
The average tenure of partners signing component
reporting is 3 years, with the shortest being 1 and the
longest being 5.
Total audit fee
£5.2m
Audit related fees
(including interim review)
£0.7m
Other services
0
Non-audit fee as a % of total audit and
audit related fee %
13
Date first appointed
6 June 2018
Uninterrupted audit tenure
8 years
Next financial period which requires
a tender
2028
Tenure of Group engagement partner
1 year
Average tenure of component signing
partners
3 years
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Independent Auditor’s
Report
Entain plc Annual Report 2025 169
Materiality
(Item 6 below)
The scope of our work is influenced by our view
ofmateriality and our assessed risk of
materialmisstatement.
We have determined overall materiality for the Group
financial statements as a whole at £47m (FY24: £45m)
and for the Parent Company financial statements as a
whole at £40m (FY24: £40m).
Consistent with FY24, we determined that revenue
remains the benchmark for the Group. We consider
totalrevenue to be the most appropriate benchmark
asthe Group has been loss making in the current and
prior financial year. Furthermore, total revenue is seen
as a key metric to users of the financial statements, as
demonstrated by the Group’s communications to
investors. As such, we based our Group materiality
onrevenue, of which it represents 0.9% (FY24: 0.9%)
Materiality for the Parent Company financial
statementswas determined with reference to
abenchmark of Parent Company total assets of
whichitrepresents 0.7% (FY24: 0.7%).
Materiality levels used in our audit
Group
Group Materiality
GPM
Group Performance Materiality
HCM
Highest Component Materiality
LCM
Lowest Component Materiality
AMPT
Audit Misstatement Posting Threshold
PLC
Parent Company Materiality
Group scope
(Item 7 below)
We have performed risk assessment procedures to
determine which of the Group’s components are likely
toinclude risks of material misstatement to the Group
financial statements, what audit procedures to perform
at these components and the extent of involvement
required from our component auditors around the world.
Of the Group’s 15 reporting components, we subjected
7 for further audit procedures, including the joint
venture. The components within the scope of our work
accounted for the percentages illustrated opposite.
The group operates a centralised IT function that
supports IT processes for certain components including
UK, Ireland and International Online, part of Italy and
BetMGM. The IT function is geographically spread
across Hyderabad (India), Gibraltar, Stratford (UK) and
Vienna (Austria). The transactions processed by these
IT systems are included in the financial information of
the reporting components it services and therefore it is
not a separate reporting component. The relevant IT
platforms are subject to specified risk-focused audit
procedures, predominantly the testing of the relevant
general IT control environment (“GITCs”) and automated
IT application controls.
Australia, New Zealand, Croatia, and part of Italy run
onseparate IT landscapes from the centralised IT,
therefore testing has been performed by local
KPMGteams.
In addition, for the remaining components for which we
performed no audit procedures, we performed analysis
at an aggregated Group level to re-examine our
assessment that there is not a reasonable possibility of
a material misstatement in these components.
We consider the scope of our audit, as communicated
to the Audit & Risk Committee, to be an appropriate
basis for our audit opinion.
1. Calculated by adding the Group’s share of revenue from its joint
ventures to the Group’s revenue figure
Group Revenue
Revenue including share of revenue from joint
venturesto the Group’s revenue figure
1
Total assets
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Independent Auditor’s
Report
170 Entain plc Annual Report 2025
47
30.55
32
12
2.35
40
45
33.75
36
22
2.25
40
86%
88%
81%
Group
FY25
FY24
GPM
FY25
FY24
HCM
FY25
FY24
LCM
FY25
FY24
AMPT
FY25
FY24
PLC
FY25
FY24
The impact of
climate change
onout audit
We have considered the potential impacts of climate change on the financial statements as part of our planning of the audit.
The Group has set out its commitment to be carbon net zero by 2035 including a reduction in scope 1, 2 and 3 emissions by
2027. The Group’s business model does not include high polluting activities and further information about the Group’s
identified climate risks is provided in theTask Force for Climate-related Financial Disclosures Statement. As part of our risk
assessment, KPMG have inquired with the Group’s Head of Sustainability and Compliance to understand the climate
change risks to the Group, the impact of their net zero commitment and what they have assessed the impact of these are on
the financial statements. We have also read meeting minutes of the Group’s Sustainability & Compliance committee and
applied our knowledge of the Group and sector in which it operates to understand the extent of the potential impact of
climate change risks on the Group’s financial statements. Considering the nature of the Group’s assets and liabilities, there
was no significant impact on our key audit matters or other key areas of our audit. We have read the Group’s Task Force for
Climate-Related Financial Disclosures in the front half of the Annual Report and considered consistency with the financial
statements and our audit knowledge.
3. Going concern, viability and principal risks and uncertainties
The directors have prepared the financial statements on the going concern basis as they do not intend to liquidate the Group or the Parent Company
or to cease their operations, and as they have concluded that the Group’s and the Parent Company’s financial position means that this is realistic.
They have also concluded that there are no material uncertainties that could have cast significant doubt over their ability to continue as a going
concern for at least a year from the date of approval of the financial statements (“the going concern period”).
Going concern We used our knowledge of the Group, its industry, and the general
economic environment to identify the inherent risks to its business
model and analysed how those risks might affect the Group’s and
Company’s financial resources or ability to continue operations over
thegoing concern period. The risks that we considered most likely to
adversely affect the Group’s and Company’s available financial
resources and/or metrics relevant to debt covenants over this
periodwere:
4 The impact of a significant change in the Group’s gaming tax profile,
including changes in key geographies;
4 The impact of potential fines associated with ongoing regulatory
investigations together with potential outflows arising from
provisions and contingent liabilities; and
4 The impact of a cyber security or other failing affecting the
Group’soperating systems for a significant portion of the going
concern period.
We also considered less predictable but realistic second order impacts,
such as the impact of the political changes or significant changes in the
regulatory environment, which could result in a rapid reduction of
available financial resources.
We considered whether these risks could plausibly affect the liquidity
orcovenant compliance in the going concern period by comparing
severe, but plausible downside scenarios that could arise from these
risks individually and collectively against the level of available financial
resources and covenants indicated by the Group’s financial forecasts.
We assessed the completeness and accuracy of the going
concerndisclosure.
Accordingly, based on those procedures, we found the directorsuse of
the going concern basis of accounting without any material uncertainty
for the Group and Parent Company to be acceptable.
However, as we cannot predict all future events or conditions and as
subsequent events may result in outcomes that are inconsistent with
judgements that were reasonable at the time they were made, the
above conclusions are not a guarantee that the Group or the Parent
Company will continue in operation
Our conclusions
4 We consider that the directorsuse of the
going concern basis of accounting in the
preparation of the financial statements
isappropriate;
4 We have not identified, and concur with the
directorsassessment that there is not, a
material uncertainty related to events or
conditions that, individually or collectively,
may cast significant doubt on the Group’s or
Parent Company's ability to continue as a
going concern for the going concern period;
4 We have nothing material to add or draw
attention to in relation to the directors
statement in Note 2 to the financial
statements on the use of the going concern
basis of accounting with no material
uncertainties that may cast significant doubt
over the Group and Parent Company’s use of
that basis for the going concern period, and
we found the going concern disclosure in note
2 to be acceptable; and
4 The related statement under the Listing Rules
set out on page 102 is materially consistent
with the financial statements and our audit
knowledge.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Independent Auditor’s
Report
Entain plc Annual Report 2025 171
Disclosures of
emerging and
principal risks
andlonger-
termviability
Our responsibility
We are required to perform procedures to identify whether there is a
material inconsistency between the directors’ disclosures in respect of
emerging and principal risks and the viability statement, and the
financial statements and our audit knowledge.
Based on those procedures, we have nothing material to add or draw
attention to in relation to:
4 the directors’ confirmation within the Viability Statement on
page102 that they have carried out a robust assessment of the
emerging and principal risks facing the Group, including those that
would threaten its business model, future performance, solvency
and liquidity;
4 the Principal Risks disclosures describing these risks and how
emerging risks are identified and explaining how they are being
managed and mitigated; and
4 the directors’ explanation in the Viability statement of how they
have assessed the prospects of the Group, over what period they
have done so and why they considered that period to be
appropriate, and their statement as to whether they have a
reasonable expectation that the Group will be able to continue in
operation and meet its liabilities as they fall due over the period of
their assessment, including any related disclosures drawing
attention to any necessary qualifications or assumptions.
We are also required to review the Viability Statement set out on
page102 under the Listing Rules.
Our work is limited to assessing these matters in the context of only the
knowledge acquired during our financial statements audit. As we
cannot predict all future events or conditions and as subsequent events
may result in outcomes that are inconsistent with judgements that
were reasonable at the time they were made, the absence of anything
to report on these statements is not a guarantee as to the Group’s and
Parent Company’s longer-term viability.
Our reporting
We have nothing material to add or draw
attention to in relation to these disclosures.
We have concluded that these disclosures are
materially consistent with the financial
statements and our audit knowledge.
4. Key Audit Matters
What we mean
Key Audit Matters are those matters that, in our professional judgement, were of most significance in the audit of the financial statements and
include the most significant assessed risks of material misstatement (whether or not due to fraud) identified by us, including those which had the
greatest effect on:
4 the overall audit strategy;
4 the allocation of resources in the audit; and
4 directing the efforts of the engagement team.
We include below the Key Audit Matters in decreasing order of audit significance together with our key audit procedures to address those matters
and our results from those procedures. These matters were addressed, and our results are based on procedures undertaken, for the purpose of our
audit of the financial statements as a whole. We do not provide a separate opinion on these matters.
4.1 Impairment
ofgoodwill and
estimation of
associated
contingent
consideration
inspecific cash
generating units
(Group)
Financial Statement Elements
Our assessment of risk vsFY24 Our results
FY25 FY24
Goodwill £607m £480m
çè
The Group has significant
value in goodwill and
complex contingent
consideration as a result of
historic acquisitions which
are sensitive to changes in
key assumptions.
FY25: Acceptable
FY24: Acceptable
Deferred and contingent
consideration
£909m £1,057m
Impairment charge (£488m) (£410m)
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Independent Auditor’s
Report
172 Entain plc Annual Report 2025
4.1 Impairment of
goodwill and
estimation of
associated
contingent
consideration
(Group)
continued
Description of the Key Audit Matter
Forecast-based assumptions
Goodwill associated with the UK Digital, UK Retail, TAB NZ Digital and
TAB NZ Retail cash generating units (“CGU”) is significant and at risk of
irrecoverability due to timing of local regulatory changes and pressures
from competitors in local markets. The estimated recoverable amount
of this balance is subjective due to the inherent uncertainty involved in
forecasting estimated future cash flows.
These forecasts are also significant in determining the fair valuation of
contingent consideration in TAB NZ.
In particular, there is significant auditor judgement involved in
evaluating the projected cash flows (for the forecast period) used in the
analysis of the recoverable amount of the goodwill (UK Digital and TAB
NZ Digital) and the projected cash flows (for the forecast period) used
in the fair value calculation of the TAB NZ contingent consideration.
The effect of these matters is that we determined that in aggregate the
value in use calculation of UK Digital, UK Retail, TAB NZ Digital and
TAB NZ Retail had a high degree of estimation uncertainty, with a
potential range of reasonable outcomes greater than our materiality for
the financial statements as a whole, and possibly several times that
amount. The financial statements (Note 14) disclose the range /
sensitivity estimated by the Group.
Our response to the risk
We performed the tests below rather than
seeking to rely on any of the Group’s controls
because the nature of the area is such that we
would expect to obtain audit evidence primarily
through the detailed procedures described.
Our procedures included:
4 Our sector experience: Evaluating
assumptions used, in particular those relating
to forecast revenue growth and profit margin
assumptions with reference to our knowledge
of the Group and industry across all
jurisdictions, including from our inspection of
board approved strategy plans;
4 Benchmarking assumptions: Comparing the
Group’s assumptions over revenue growth
and margins to externally derived data such
as projected economic growth, industry
growth and cost inflation forecasts;
4 Discount rate: Developed our own
independent range of post-tax discount rates
using publicly available market data for
comparable companies and comparing these
rates to those utilised by management to
assess their reasonableness.
4 Sensitivity analysis: Performing sensitivity
analysis to assess the impact in the
impairment calculation to changes in sales
growth, profit margins and discount rate;
4 Historical comparisons: Evaluating the track
record of historical assumptions used against
actual results achieved;
4 Assessing consistency: Assessing the
consistency of the forecasts used in
impairment testing with those applied for the
going concern assessment; and
4 Assessing transparency: Assessing whether
the Group’s disclosures about the sensitivity
of the outcome of the impairment assessment
to a reasonably possible change in key
assumptions reflected the risks inherent in the
recoverable amount of goodwill.
Communications with the Entain plc’s Audit & Risk Committee
Our discussions with and reporting to the Audit & Risk Committee included:
4 Our audit approach as set out above, including not placing any reliance on controls;
4 Our conclusions from the procedures performed; and
4 Our views on the sensitivity disclosures included with respect to the materially sensitive assumptions.
Areas of particular auditor judgement
We identified the following as the areas of particular auditor judgement:
4 The appropriateness of the impairment disclosures with respect to the key assumptions referenced above, the
transparency of sensitivity disclosure and the conclusion to recognise impairment of £488m.
Our results
We consider the carrying amount of the goodwill and contingent consideration liability and the impairment expense that
have been recognised, and the disclosures made to be acceptable.
Further information in the Annual Report and Accounts: See the Audit & Risk Committee Report on page 123 for details on
how the Audit & Risk Committee considered impairment of goodwill and estimation of associated contingent consideration
as an area of significant attention, page 190 for the accounting policy, and page 206/Note 14 for the financial disclosures.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Independent Auditor’s
Report
Entain plc Annual Report 2025 173
4.2 Litigation and
contingent
liabilities (Group)
Financial Statement Elements
Our assessment of risk vsFY24 Our results
FY25 FY24
AUSTRAC provision £54m
é
Due to the high degree
ofestimation uncertainty in
relation to the AUSTRAC
provision recognised in the
period, we consider that
therisk associated with
litigation liabilities
hasincreased.
FY25: Acceptable
FY24: Acceptable
Description of the Key Audit Matter
Civil penalty proceeding and
disputeoutcomes
The Group operates in an industry with
continuously high levels of regulation and is subject
to a number of pending and threatened claims and
regulatory actions.
We determined that the AUSTRAC provision
recognised in the period (FY25: £54m, FY24:nil)
has a high degree of estimation uncertainty, with
a potential range of reasonable outcomes greater
than our materiality for the financial statements
as a whole, and possibly many times that amount.
The financial statements (note 23) disclose the
provision recognised by Group.
4 In addition to the AUSTRAC matter, there are
also other matters that involve significant
judgement around whether an outflow is
considered to be probable and can be reliably
estimated. These include the Shareholders
claim, Germany player claims and the Avid
legal case.
1
The financial statements (Note 31)
disclose the contingent liabilities for the Group.
1. There has been no significant change to Greek tax in the
current year and therefore this is no longer included within
our key audit matters although the risk is unchanged.
Our response to the risk
We performed the tests below rather than seeking to rely on any of
the Group’s controls because the nature of the area is such that we
would expect to obtain audit evidence primarily through the detailed
procedures described.
Our procedures to address the risk included:
Enquiry of lawyers: On all significant cases, where appropriate, we
assessed correspondence and enquired with the Group’s external
lawyers to corroborate our understanding of these matters,
accompanied by discussions with the Group’s internal counsel;
Challenging judgements and estimates: We obtained detailed
updates from the Group around significant existing and potential
claims and challenged the key judgements made in assessing
whether a provision is required and/or whether a contingent liability
disclosure is required based on our knowledge of the Group and
experience of the industry in which it operates. Where a provision has
been recognised, we challenged its appropriateness by using our
industry experience and consulting with external lawyers;
Our compliance expertise: Using our own forensic specialists to
identify actual and potential non-compliance with law and regulations
relevant to the Groups business, analysed correspondence with
regulators, and monitored external sources of information;
Historical comparisons: We compared the outcomes of historical
cases to current cases with similar fact patterns; and
Assessing transparency: We assessed whether the Group’s
disclosures detailing significant proceedings adequately disclose the
potential liabilities of the Group.
Communications with the Entain plc’s Audit & Risk Committee
Our discussions with and reporting to the Audit & Risk Committee included:
4 Our audit approach as set out above, including not placing any reliance on controls and the involvement of
ourspecialists;
4 Our conclusions from the procedures performed; and
4 Our views on the AUSTRAC provision and the contingent liability disclosures included with respect to the current cases.
Areas of particular auditor judgement
We identified the following as the areas of particular auditor judgement:
4 The appropriateness of the AUSTRAC provision recognised in the period; and
4 The appropriateness of the contingent liability disclosures with respect to the current significant claims and regulatory
actions referenced above and the conclusion that no material provision is required in respect of these matters.
Our results
We found both the resulting AUSTRAC provision and the contingent liability disclosure in relation to other significant
claims and regulator actions are acceptable.
Further information in the Annual Report and Accounts: See the Audit & Risk Committee Report on page 123 for details on
how the Audit & Risk Committee considered litigation and contingent liabilities as an area of significant attention, page
189 and 190 for the accounting policy, and page 216/Note 23 and page 231/Note 31 for the financial disclosures.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Independent Auditor’s
Report
174 Entain plc Annual Report 2025
4.3 revenue from
online operations
(Group)
Financial Statement
Elements
FY25 FY24
Our assessment of risk vs FY24 Our results
Revenue from online
operations
£3,813m £3,633m
çè
We have not identified any
significant changes to our
assessment of the level of
riskrelating to revenue from
online operations
FY25: We found no errors
in the group's recognition
of revenue.
FY24: No errors identified
Description of the Key Audit Matter
Risk of data processing error
Revenue streams are computed and recorded on
complex IT systems that process a high volume of
low value transactions, with the gaming and betting
platforms and customer wallets (together “platform”)
being the key elements. Aggregated systematic
errors in calculations could result in incorrect
reporting of revenue from online operations.
Risk of fraud
We do not consider there to be a fraud risk in
relationto revenue recognition from online
operations, consistent with the conclusion reached
inFY24. This is due to the cumulative evidence
identified in relation to IT automated controls, the
consistent balance of player liabilities and the direct
relationship between revenue and cash reducing
theopportunity for manipulation.
Our response to the risk
Our procedures included:
Controls: For the Group’s platform we utilised our own IT auditors
to assess the relevant IT systems and controls by:
4 Understanding the data flow in the online betting environment by
observing bets placed on the customer-facing systems and tracing
the transactions to the platform, and then from the platform to the
data warehouse (storage) and then to the financial information
systems (accounting records) to assess whether the information is
passed appropriately from one system to another;
4 Testing operating effectiveness of relevant general IT controls
(“GITCs”) including access to programs and data and program
change specifically evaluating account set-up and termination
of users, password restrictions, users with privileged access
and program change controls;
4 Assessing the impact of GITCs deficiencies and performing
additional audit procedures as needed, for example where
unauthorised users were identified, we tested whether those
users had inappropriately accessed the system; and
4 Testing automated controls around wallet deposits/
withdrawals, placing and settlement of bets, and calculation of
revenue through placing test bets.
Tests of details (tracing and vouching): We assessed the
appropriateness of revenue by performing the following:
4 Compare the cash movements in the customer wallets in
aggregate to revenue recognised from online operations
throughout the period.
4 As part of this comparison, for the cash movements relating to the
Payment Service Provider (“PSP) receivable, we obtained a
summary of movements for the year and agreed a sample of non-
customer cash movements to external documentation, for example
funding, settlements and charges to either PSP or bank statements;
and
4 For other material reconciling items between the cash
movements and the revenue recognised, we critically assessed
the appropriateness of these items and, where relevant,
obtained supporting documentation.
Communications with the Entain’s Audit & Risk Committee
Our discussions with and reporting to the Audit & Risk Committee included:
4 Our approach to the audit of revenue from online operations including details of our planned substantive procedures and
the extent of our control reliance;
4 Discussions on the effectiveness of the general IT environment.
Areas of particular auditor judgement
We did not identify any areas of particular auditor judgement in relation to this Key Audit Matter.
Our results
We assessed the impact of identified control deficiencies and considered the effect on our substantive testing. Based on
thecontrol mitigation testing that we performed, we were not required to significantly expand the extent of our planned
detailed testing. Our testing identified no errors in the recording of revenue transactions for the revenues from online
operations (FY24: No errors identified)
Further information in the Annual Report and Accounts: See page 194 for the accounting policy, and page 196/Note 5
forthe financial disclosures.
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Entain plc Annual Report 2025 175
4.4 Recoverability
of parent
company’s
investments in
subsidiaries
(Parent Company)
Financial Statement
Elements
FY25 FY24
Our assessment of risk vs FY24 Our results
Investment in subsidiaries £5,653m £5,645m
çè
We have not identified any
significant changes to our
assessment of the level of risk
relating to recoverability of
parent companys
investments in subsidiaries
compared to FY24.
FY25: Acceptable
FY24: Acceptable
Description of the Key Audit Matter
Low risk, high value
The carrying amount of the parent Company’s
investments in subsidiaries represents 98% (FY24:
94%) of the parent Company’s total assets. Their
recoverability is not at a high risk of significant
misstatement or subject to significant judgement.
However, due to their materiality in the context of the
parent Company financial statements, this is
considered to be the area that had the greatest effect
on our overall parent Company audit.
Our response to the risk
We performed the tests below rather than seeking to rely on any of
the Companys controls because the nature of the balances is such
that we would expect to obtain audit evidence primarily through
the detailed procedures described.
Our procedures included:
4 For each material direct subsidiary, we compared the carrying
amount of the investment with the expected value of the
business based on discounted cashflow forecasts to assess
whether the expected future profits of the business would
support the investment.
Communications with the Entain plc’s Audit & Risk Committee
Our discussions with and reporting to the Audit & Risk Committee included:
4 Our approach to the audit of investments in subsidiaries, including details of our planned substantive procedures, and
that we would not seek to place reliance on controls.
4 Our conclusion on the procedures performed.
Areas of particular auditor judgement
We did not identify any areas of particular auditor judgement in relation to this Key Audit Matter.
Our findings
We found the company’s conclusion that there is no impairment of investments in subsidiaries to be acceptable.
(FY24:acceptable)
Further information in the Annual Report and Accounts: See page 247 for the accounting policy, and page 250/Note 11
forthe financial disclosures of the parent company.
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167. Financial Statements
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176 Entain plc Annual Report 2025
5. Our ability to detect irregularities, and our response
Fraud – identifying and responding to risks of material misstatement due to fraud
Fraud risk
assessment
To identify risks of material misstatement due to fraud (“fraud risks”) we assessed events or conditions that could
indicatean incentive or pressure to commit fraud or provide an opportunity to commit fraud. Our risk assessment
proceduresincluded:
4 Enquiring of directors, the Audit & Risk Committee, internal audit and inspection of policy documentation as to the
Group’s high-level policies and procedures to prevent and detect fraud, including the internal audit function, and the
Group’s channel for whistleblowing”, as well as whether they have knowledge of any actual, suspected or alleged fraud.
4 Reading Board, Audit & Risk Committee, and Remuneration Committee minutes.
4 Considering remuneration incentive schemes and performance targets for directors and how these are impacted by
separately disclosed items.
4 Using analytical procedures to identify any unusual or unexpected relationships.
4 Our forensic specialists assisted us in identifying key fraud risks. This included holding a discussion with the engagement
partner and team and assisting with designing relevant audit procedures to respond to the identified fraud risks.
Risk
communications
We communicated identified fraud risks throughout the audit team and remained alert to any indications of fraud
throughout the audit. This included communication from the Group audit team to full scope component audit teams of
relevant fraud risks identified at the Group level and request to full scope component audit teams to report to the Group
audit team any instances of fraud that could give rise to a material misstatement at the Group level.
Fraud risks As required by auditing standards, and taking into account possible pressures to meet profit targets and bonus incentives,
we perform procedures to address the risk of management override of controls and the risk that management may be in a
position to make inappropriate accounting entries, and the risk of bias in accounting estimates and judgements such as
recognition of legal and regulatory provisions, impairment of non-financial assets and pension assumptions. We have not
identified a fraud risk associated with any such estimates or judgements.
On this audit we do not believe there is a fraud risk related to revenue recognition because of the direct relationship between
revenue and cash reducing the opportunity for manipulation.
Procedures to
address fraud
risks
We also performed procedures including:
4 Identifying journal entries and other adjustments to test for in full scope components based on risk criteria developed
either using artificial intelligence transaction scoring or component specific risk criteria. These include but are not limited
to: postings between unusual accounts, postings without a description, unexpected postings, and entries by users who
seldom post journals.
4 Evaluated the business purpose of significant unusual transactions.
4 Assessing whether significant accounting estimates are indicative of a potential bias.
Work on the fraud risks was performed by a combination of component auditors and the Group audit team.
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Entain plc Annual Report 2025 177
Laws and regulations identifying and responding to risks of material misstatement relating to compliance with laws andregulations
Laws and
regulations risk
assessment
We identified areas of laws and regulations that could reasonably be expected to have a material effect on the financial
statements from our general commercial and sector experience, inspection of industry publications and through discussion
with the Directors and other management (as required by auditing standards), and from inspection of the Group’s regulatory
and legal correspondence and discussed with the directors and other management the policies and procedures regarding
compliance with laws and regulations.
As the Group is regulated, our assessment of risks involved gaining an understanding of the control environment including
the entity’s procedures for complying with regulatory requirements.
Risk
communications
We communicated identified laws and regulations throughout our team and remained alert to any indications of non-
compliance throughout the audit. This included communication from the Group audit team to in-scope component audit
teams of relevant laws and regulations identified at the Group level, and a request for in scope component auditors to report
to the Group audit team any instances of non-compliance with laws and regulations that could give rise to a material
misstatement at the Group level.
Direct laws
context and link
to audit
The potential effect of these laws and regulations on the financial statements varies considerably.
Firstly, the Group is subject to laws and regulations that directly affect the financial statements including financial reporting
legislation (including related companies legislation), and taxation legislation and we assessed the extent of compliance with
these laws and regulations as part of our procedures on the related financial statement items.
Most significant
indirect law/
regulation areas
Secondly, the Group is subject to many other laws and regulations where the consequences of non-compliance could have
a material effect on amounts or disclosures in the financial statements, for instance through the imposition of fines or
litigation or the loss of the Group’s licence to operate. We identified the following areas as those most likely to have such an
effect: anti-bribery and corruption, recognising the nature of the Group’s operations, betting and gaming regulation and
responsible gaming legislation across all of the territories where the Group holds material operations.
For the matters discussed in Note 31 we assessed disclosures against our understanding from inspection of
correspondence received by the entity and inquiries with external legal counsel.
Auditing standards limit the required audit procedures to identify non-compliance with these laws and regulations to
enquiry of the directors and other management and inspection of regulatory and legal correspondence, if any. Therefore, if a
breach of operational regulations is not disclosed to us or evident from relevant correspondence, an audit will not detect that
breach.
Known actual
orsuspected
matters/legislation
of particular
relevance
For both the AUSTRAC provision in Note 23 and contingent liabilities disclosed in note 31 we assessed disclosures against
our understanding from legal correspondence and procedures performed in response to the Key Audit Matter set out in
section 4.2.
Actual or
suspected
breaches
discussed with
Audit & Risk
Committee
We discussed with the Audit & Risk Committee matters related to actual or suspected breaches of laws or regulations,
forwhich disclosure is not necessary, and considered any implications for our audit.
Context
Context of the
ability of the audit
to detect fraud or
breaches of law or
regulation
Owing to the inherent limitations of an audit, there is an unavoidable risk that we may not have detected some material
misstatements in the financial statements, even though we have properly planned and performed our audit in accordance
with auditing standards. For example, the further removed non-compliance with laws and regulations is from the events
and transactions reflected in the financial statements, the less likely the inherently limited procedures required by auditing
standards would identify it. In addition, as with any audit, there remained a higher risk of non-detection of fraud, as fraud
may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal controls. Our audit
procedures are designed to detect material misstatement. We are not responsible for preventing non-compliance or fraud
and cannot be expected to detect non-compliance with all laws and regulations.
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167. Financial Statements
Independent Auditor’s
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178 Entain plc Annual Report 2025
6. Our determination of materiality
The scope of our audit was influenced by our application of materiality. We set quantitative thresholds and overlay qualitative considerations to help
us determine the scope of our audit and the nature, timing and extent of our procedures, and in evaluating the effect of misstatements, both
individually and in the aggregate, on the financial statements as a whole.
£47m
(FY24 £45m)
Materiality for the
group financial
statements as
a whole
What we mean
A quantitative reference for the purpose of planning and performing our audit.
Basis for determining materiality and judgements applied
Materiality for the Group financial statements as a whole was set at £47m (FY24: £45m). This was determined with
reference to a benchmark of Group revenue.
Consistent with FY24 we determined that Group revenue remains the main benchmark for the Group. We consider total
revenue to be the most appropriate benchmark as the Group has been loss making in both the current and prior financial
year. Furthermore, total revenue is seen as a key metric to users of the financial statements, as demonstrated by the Group’s
communications to investors.
Our Group materiality of £47m was determined by applying a percentage to the Group revenue. When using a benchmark
of revenue to determine overall materiality, KPMG’s approach for listed entities considers a guideline range 0.5% - 1% of the
measure. In setting overall Group materiality, we applied a percentage of 0.9% (FY24: 0.9%) to the benchmark.
Materiality for the Parent Company financial statements as a whole was set at £40m (FY24: £40m), determined with
reference to a benchmark of Parent Company total assets, of which it represents 0.7% (FY24: 0.7%).
£26m
(FY24: £33.75m)
Performance
materiality
What we mean
Our procedures on individual account balances and disclosures were performed to a lower threshold, performance
materiality, so as to reduce to an acceptable level the risk that individually immaterial misstatements in individual account
balances add up to a material amount across the financial statements as a whole.
Basis for determining performance materiality and judgements applied
We have considered performance materiality at a level of 65% (FY24: 75%) of materiality for Entain plc Group financial
statements as a whole to be appropriate. We applied this reduced percentage in our determination of performance
materiality because we identified factors indicating an elevated level of risk in the current year.
The Parent Company performance materiality was set at £26m (FY24: £33.75m), which equates to 65% (FY24: 75%) of
materiality for the Parent Company financial statements as a whole.
£2.35m
(FY24: £2.25m)
Audit
misstatement
posting threshold
What we mean
This is the amount below which identified misstatements are considered to be clearly trivial from a quantitative point of
view. We may become aware of misstatements below this threshold which could alter the nature, timing and scope of our
audit procedures, for example if we identify smaller misstatements which are indicators of fraud.
This is also the amount above which all misstatements identified are communicated to Entains Audit & Risk Committee.
Basis for determining the audit misstatement posting threshold and judgements applied
We set our audit misstatement posting threshold at 5% (FY24: 5%) of our materiality for the Group financial statements. We
also report to the Audit & Risk Committee any other identified misstatements that warrant reporting on qualitative grounds.
The overall materiality for the Group financial statements of £47m (FY24: £45m) compares as follows to the main financial statement
captionamounts:
Total Group Revenue Group loss before tax Total Group Assets
FY25 FY24 FY25 FY24 FY25 FY24
Financial statement caption
£5,259.4m £5,089.2m £(556.8)m £(357.4)m £9,396.3m £10,141.0m
Group Materiality as % of caption
0.9% 0.9% (8%) (13%) 0.5% 0.4%
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Independent Auditor’s
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Entain plc Annual Report 2025 179
7. The scope of our audit
Group scope What we mean
How the Group auditor determined the procedures to be performed across the Group.
We performed risk assessment procedures to determine which of the Group’s components are likely to include risks of
material misstatement to the Group financial statements and which procedures to perform at these components to address
those risks.
In total, we identified fifteen components, having considered our evaluation of the Group's operational structure, the
existence of common information systems, the existence of common risk profile across business units, the presence of key
audit matters and our ability to perform audit procedures centrally.
Of those, we identified 4 quantitatively significant components which contained the largest percentages of either total
revenue or total assets of the Group, for which we performed audit procedures.
Additionally, we selected 3 (FY24: 2) components with accounts and/or disclosures contributing to the specific risks to the
Group financial statements.
Accordingly, we performed audit procedures on 7 components, which we involved 7 component auditors in performing the
audit work on components. We also performed the audit of the parent Company.
We set the component materialities, ranging from £12 million to £32 million, having regard to the mix of size and risk profile.
Our audit procedures covered 86% of Group revenue and, 88% of revenue including share of revenue from joint ventures
and 81% of group total assets.
Impact of controls on our group audit
Entain plc relies on the effectiveness of several IT systems and applications to ensure the financial transactions are recorded
completely and accurately. The core gaming platforms and supporting systems were identified as key systems relevant to
the audit.
The two largest in-scope components that contribute 47% of revenue, use the Group’s core gaming platforms, which are
managed from a centralised IT function primarily in India. The general IT controls over, and the automated controls of, the
gaming platform were evaluated by the IT auditors within the group engagement team. Whilst we found deficiencies in the
IT environment, we were able to identify mitigating controls and performed additional work to assess the impact of the
remaining deficiencies. This allowed us to place reliance on key automated controls within these IT systems and platforms
and did not lead to a significant change to our planned audit approach.
The other in-scope components use different gaming platforms and these are managed locally. General IT controls and the
automated controls for these were evaluated by component IT auditors to determine whether controls within these IT systems
could be relied upon. Due to unmitigated deficiencies, we were unable to rely on IT controls for two components and therefore
adapted our audit approach and substantive procedures. For the rest of the components, we relied upon IT controls in determining
the work to be performed in the audit of revenue recognition from Online Operations in these components.
Due to the integral nature of the IT systems for revenue recognition from online operations, which has been identified as a
key audit matter, we tested the operating effectiveness of, and relied on, certain key manual and automated controls in our
audit of revenue recognition from Online Operations for all in-scope components.
In most other areas of the audit, including in our audit of retail revenue, we performed a fully substantive audit because we
believe it is more efficient than relying on controls.
Group auditor
oversight
What we mean
The extent of the Group auditor’s involvement in work performed by component auditors.
As part of establishing the overall Group audit strategy and plan, we conducted the risk assessment and planning
discussion meetings with component auditors to discuss Group audit risks relevant to the components, including the Key
Audit Matter in respect of revenue from online operations.
We met with 2 component auditors in person and the remaining 5 components had video and telephone conference
meetings. At these visits and meetings, the results of the planning procedures and/or further audit procedures
communicated to us were discussed in more detail, and any further work required by us was then performed by the
component auditors.
We inspected the work performed by the component auditors for the purpose of the Group audit and evaluated the
appropriateness of conclusions drawn from the audit evidence obtained and consistencies between communicated findings
and work performed, with a particular focus on revenue from online operations.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Independent Auditor’s
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180 Entain plc Annual Report 2025
8. Other information in the annual report
The directors are responsible for the other information presented in the Annual Report together with the financial statements. Our opinion on the
financial statements does not cover the other information and, accordingly, we do not express an audit opinion or, except as explicitly stated below,
any form of assurance conclusion thereon.
All other information
Our responsibility
Our responsibility is to read the other information and, in doing so, consider whether, based on our
financial statements audit work, the information therein is materially misstated or inconsistent with the
financial statements or our audit knowledge.
Our reporting
Based solely on that work we have not
identified material misstatements or
inconsistencies in the other information.
DirectorsRemuneration Report
Our responsibility
In addition to our audit of the financial statements, the Directors have engaged us to audit the
information in the Directors’ Remuneration Report that is described as having been audited, which the
Directors have decided to prepare as if the Company was required to comply with the requirements of
Schedule 8 to The Large and Medium-sized Companies and Groups (Accounts and Reports)
Regulations 2008 (SI 2008 No. 410) made under the UK Companies Act 2006.
Under the terms of our engagement, we are also required to report to you if, in our opinion, the part of
the Directors’ Remuneration Report which we were engaged to audit is not in agreement with the
accounting records and returns.
Our reporting
In our opinion the part of the Directors’
Remuneration Report to be audited has
been properly prepared in accordance
with the UK Companies Act 2006, as if
those requirements applied to the
Company.
We have nothing to report in
theserespects.
Corporate Governance disclosures
Our responsibility
We are required to perform procedures to identify whether there is a material inconsistency between
the financial statements and our audit knowledge, and:
4 the directors’ statement that they consider that the annual report and financial statements taken as
a whole is fair, balanced and understandable, and provides the information necessary for
shareholders to assess the Group’s position and performance, business model and strategy;
4 the section of the annual report describing the work of the Audit & Risk Committee, including the
significant issues that the Audit & Risk Committee considered in relation to the financial statements,
and how these issues were addressed; and
4 the section of the annual report that describes the review of the effectiveness of the Group’s risk
management and internal control systems.
Our reporting
Based on those procedures, we have
concluded that each of these disclosures
is materially consistent with the financial
statements and our audit knowledge.
We are also required to review the part of the Corporate Governance Statement relating to the
Group’scompliance with the provisions of the UK Corporate Governance Code specified by the
ListingRules for our review.
We have nothing to report in this respect.
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103. Governance
167. Financial Statements
Independent Auditor’s
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Entain plc Annual Report 2025 181
9. Respective responsibilities
Directors’ responsibilities
As explained more fully in their statement set out on page 91, the directors are responsible for: the preparation of the financial statements including
being satisfied that they give a true and fair view; such internal control as they determine is necessary to enable the preparation of financial
statements that are free from material misstatement, whether due to fraud or error; assessing the Group and Parent Company’s ability to continue as
a going concern, disclosing, as applicable, matters related to going concern; and using the going concern basis of accounting unless they either
intend to liquidate the Group or the Parent Company or to cease operations, or have no realistic alternative but to do so.
Auditor’s responsibilities
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether
due to fraud or error, and to issue our opinion in an auditor’s report. Reasonable assurance is a high level of assurance, but does not guarantee that
an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or
error and are considered material if, individually or in aggregate, they could reasonably be expected to influence the economic decisions of users
taken on the basis of the financial statements.
A fuller description of our responsibilities is provided on the FRC’s website at www.frc.org.uk/auditorsresponsibilities.
The Company is required to include these financial statements in an annual financial report prepared under Disclosure Guidance and Transparency
Rule 4.1.17R and 4.1.18R. This auditor’s report provides no assurance over whether the annual financial report has been prepared in accordance
with those requirements.
10. The purpose of our audit work and to whom we owe our responsibilities
This report is made solely to the Company’s members, as a body, in accordance with Section 80(c)of the Isle of Man Companies Act. Our audit work
has been undertaken so that we might state to the Company’s members those matters we are required to state to them in an auditor’s report and for
no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the
Company’s members, as a body, for our audit work, for this report, or for the opinions we have formed.
Craig Parkin
for and on behalf of KPMG LLP, Statutory Auditor
Chartered Accountants and Recognised Auditors
EastWest
Tollhouse Hill
Nottingham
NG1 5FS
5 March 2026
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103. Governance
167. Financial Statements
Independent Auditor’s
Report
182 Entain plc Annual Report 2025
2025
2024
Separately Separately
disclosed disclosed
Underlying items Underlying items
items(Note 6)Totalitems
(Note 6)
Total
Notes
£m
£m
£m
£m
£m
£m
Net Gaming Revenue
5,325.4
5,325.4
5,161.9
5,161.9
VAT/GST
(66.0)
(66.0)
(72.7)
(72.7)
Revenue
5
5,259.4
5,259.4
5,089.2
5,089.2
Cost of sales
7
(2,059.3)
(2,059.3)
(1,971.1)
(1,971.1)
Gross profit
3,200.1
3,200.1
3,118.1
3,118.1
Administrative costs
7
(2,405.0)
(1,055.2)
(3,460.2)
(2,387.3)
(866.7)
(3,254.0)
Contribution
1
2,568.7
2,568.7
2,480.5
2,480.5
Administrative costs excluding marketing
(1,773.6)
(1,055.2)
(2,828.8)
(1,749.7)
(866.7)
(2,616.4)
Group operating profit/(loss) before share of results
from joint ventures and associates
795.1
(1,055.2)
(260.1)
730.8
(866.7)
(135.9)
Share of results from joint venture and associates
16,17
66.1
66.1
(114.2)
(114.2)
Group operating profit/(loss)
861.2
(1,055.2)
(194.0)
616.6
(866.7)
(250.1)
Finance expense
8
(264.5)
(8.8)
(273.3)
(280.3)
(9.1)
(289.4)
Finance income
8
12.8
12.8
16.1
16.1
(Losses)/gains arising from change in fair value of
financial instruments
8
(216.5)
(216.5)
145.0
145.0
Gains arising from foreign exchange on debt instruments
8
114.2
114.2
21.0
21.0
Profit/(loss) before tax
507.2
(1,064.0)
(556.8)
518.4
(875.8)
(357.4)
Income tax
10
(151.6)
27.9
(123.7)
(138.9)
35.3
(103.6)
Profit/(loss) for the year
355.6
(1,036.1)
(680.5)
379.5
(840.5)
(461.0)
Attributable to:
Equity holders of the parent
308.0
(974.7)
(666.7)
335.6
(788.3)
(452.7)
Non-controlling interests
47.6
(61.4)
(13.8)
43.9
(52.2)
(8.3)
355.6
(1,036.1)
(680.5)
379.5
(840.5)
(461.0)
Earnings per share
From profit/(loss) for the year
12
62.4
(104.3) p
30.2
(70.8) p
Diluted earnings per share
From profit/(loss) for the year
12
61.8
(104.3) p
29.9
(70.8) p
Memo
EBITDA
3
1,160.1
(210.3)
949.8
1,088.8
(103.5)
985.3
Share-based payments
(12.1)
(12.1)
(13.3)
(13.3)
Depreciation, amortisation and impairment
(352.9)
(844.9)
(1,197.8)
(344.7)
(763.2)
(1,107.9)
Share of results from joint venture and associates
66.1
66.1
(114.2)
(114.2)
Group operating profit/(loss)
861.2
(1,055.2)
(194.0)
616.6
(866.7)
(250.1)
1. Contribution represents gross profit less marketing costs and is a key performance metric used by the Group.
2. The calculation of underlying earnings per share has been adjusted for separately disclosed items, and for the removal of foreign exchange volatility arising on financial instruments as
it assists in understanding the underlying performance of the Group. See Note 12 for further details.
3. EBITDA is earnings before interest, tax, depreciation and amortisation, share-based payments and share of JV income.
All items included above relate to continuing operations.
The notes on pages 188 to 242 form an integral part of these consolidated financial statements.
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103. Governance
167. Financial Statements
Consolidated income
statement
for the year ended
31December 2025
Entain plc Annual Report 2025 183
2025
2024
Notes
£m
£m
Loss for the year
(680.5)
(461.0)
Other comprehensive (expense)/income:
Items that may be reclassified to profit or loss:
Currency differences on translation of foreign operations
150.3
(189.4)
Total items that may be reclassified to profit or loss
150.3
(189.4)
Items that will not be reclassified to profit or loss:
Re-measurement of defined benefit pension scheme
29
(0.1)
(8.1)
Tax on re-measurement of defined benefit pension scheme
10
4.8
Revaluation loss of other investments
17
(0.1)
Total items that will not be classified to profit and loss
(0.2)
(3.3)
Other comprehensive income/(expense) for the year, net of tax
150.1
(192.7)
Total comprehensive expense for the year
(530.4)
(653.7)
Attributable to:
Equity holders of the parent
(544.9)
(621.4)
Non-controlling interests
14.5
(32.3)
The notes on pages 188 to 242 form an integral part of these consolidated financial statements.
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8. Strategic Report
103. Governance
167. Financial Statements
Consolidated statement of
comprehensive income
for the year ended
31December 2025
184 Entain plc Annual Report 2025
2025
2024
Notes
£m
£m
Assets
Non-current assets
Goodwill
13
3,743.8
4,138.9
Intangible assets
13
3,256.0
3,519.4
Property, plant and equipment
15
573.7
573.8
Interest in associates and other investments
17
34.9
32.6
Trade and other receivables
18
30.0
27.1
Derivative financial instruments
25
19.1
Deferred tax assets
10
440.6
476.1
Retirement benefit asset
29
56.5
55.1
8,135.5
8,842.1
Current assets
Trade and other receivables
18
613.7
563.8
Income and other taxes recoverable
90.4
78.9
Derivative financial instruments
25
2.6
67.3
Cash and cash equivalents
19
554.1
588.9
1,260.8
1,298.9
Total assets
9,396.3
10,141.0
Liabilities
Current liabilities
Trade and other payables
20
(1,154.5)
(1,120.6)
Balances with customers
26
(197.0)
(196.6)
Lease liabilities
21
(70.5)
(77.2)
Interest-bearing loans and borrowings
22
(25.4)
(25.3)
Corporate tax liabilities
(116.2)
(76.6)
Provisions
23
(37.7)
(34.8)
Derivative financial instruments
25
(138.0)
(8.5)
Deferred and contingent consideration and other financial liabilities
25
(705.8)
(215.1)
(2,445.1)
(1,754.7)
Non-current liabilities
Trade and other payables
20
(139.3)
(286.4)
Interest-bearing loans and borrowings
22
(3,647.1)
(3,605.9)
Lease liabilities
21
(249.2)
(247.3)
Deferred tax liabilities
10
(680.4)
(738.7)
Provisions
23
(61.5)
(2.9)
Derivative financial instruments
25
(6.4)
(11.1)
Deferred and contingent consideration and other financial liabilities
25
(838.1)
(1,474.6)
(5,622.0)
(6,366.9)
Total liabilities
(8,067.1)
(8,121.6)
Net assets
1,329.2
2,019.4
Equity
Issued share capital
27
5.2
5.2
Share premium
1,796.7
1,796.7
Merger reserve
2,527.4
2,527.4
Translation reserve
107.0
(15.0)
Retained earnings
(3,546.4)
(2,768.6)
Equity shareholders’ funds
889.9
1,545.7
Non-controlling interest
33
439.3
473.7
Total shareholders’ equity
1,329.2
2,019.4
The financial statements on pages 183 to 242 were approved by the Board of Directors on 5 March 2026 and signed on its behalf by
S David R Wood
Chief Executive Officer Deputy Chief Executive Officer/Chief Financial Officer
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
(Company number 4685V)
Consolidated balance sheet
for the year ended
31December 2025
Entain plc Annual Report 2025 185
Non-
Issued Equity controlling Total
Share Share Merger Translation Retained shareholders' interests shareholders'
Capitalpremiumreservereserveearningsfunds(Note 33)equity
£m
£m
£m
£m
£m
£m
£m
£m
At 1 January 2024
5.2
1,796.7
2,527.4
150.4
(2,211.7)
2,268.0
524.7
2,792.7
Loss for the year
(452.7)
(452.7)
(8.3)
(461.0)
Other comprehensive expense
(165.4)
(3.3)
(168.7)
(24.0)
(192.7)
Total comprehensive expense
(165.4)
(456.0)
(621.4)
(32.3)
(653.7)
Share-based payments charge
11.9
11.9
11.9
Non-controlling interests created
1.4
1.4
Purchase of non-controlling interests
(Note 33)
3.5
3.5
(7.6)
(4.1)
Equity dividends (Note 11)
(116.3)
(116.3)
(12.5)
(128.8)
At 31 December 2024
5.2
1,796.7
2,527.4
(15.0)
(2,768.6)
1,545.7
473.7
2,019.4
As at 1 January 2025
5.2
1,796.7
2,527.4
(15.0)
(2,768.6)
1,545.7
473.7
2,019.4
Loss for the year
(666.7)
(666.7)
(13.8)
(680.5)
Other comprehensive income/(expense)
122.0
(0.2)
121.8
28.3
150.1
Total comprehensive income/(expense)
122.0
(666.9)
(544.9)
14.5
(530.4)
Share-based payments charge
11.2
11.2
11.2
Equity dividends (Note 11)
(122.1)
(122.1)
(48.9)
(171.0)
At 31 December 2025
5.2
1,796.7
2,527.4
107.0
(3,546.4)
889.9
439.3
1,329.2
Share capital - represents the nominal value of shares allotted, called-up and fully paid.
Share premium - represents the amount subscribed for share capital in excess of nominal value.
Merger reserve - represents the share premium recognised on historic transactions which attracted merger relief under section 612 of the
Companies Act 2006.
Foreign currency translation reserve - represents exchange differences arising from the translations of all Group entities that have functional
currency different from Pounds Sterling.
Retained earnings - represents the cumulative net gains and losses recognised in the Consolidated Statement of Comprehensive Income and other
transactions with equity shareholders.
Non-controlling interests - represents the minority interests of other shareholders in the net assets of consolidated subsidiaries.
The notes on pages 188 to 242 form an integral part of these consolidated financial statements.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Consolidated statement of
changes in equity
for the year ended
31December 2025
186 Entain plc Annual Report 2025
2025
2024
Note
£m
£m
Cash generated from operations
28
904.4
976.2
Income taxes paid
(112.7)
(142.0)
Net finance expense paid
(237.5)
(254.9)
Net cash generated from operating activities
554.2
579.3
Cash flows from investing activities:
Dividends received from associates
0.4
1.4
Dividends received from joint ventures
102.2
Purchase of intangible assets
(232.6)
(203.9)
Purchase of property, plant and equipment
(106.9)
(94.4)
Proceeds from the sale of property, plant and equipment including disposal of shops
1.1
0.2
Purchase of associate and other investments
(0.1)
Investment in joint ventures
(19.8)
Net cash used in investing activities
(235.9)
(316.5)
Cash flows from financing activities:
Net proceeds from borrowings
591.9
591.7
Repayment of borrowings
(459.4)
(315.9)
Disposal of investment
5.2
Settlement of derivative financial instruments
(72.6)
(37.5)
Settlement of other financial liabilities
(187.6)
(101.3)
Payment of lease liabilities
(76.8)
(68.0)
Dividends paid to shareholders
(122.1)
(116.3)
Dividends paid to non-controlling interests
(48.9)
(12.5)
Payments to non-controlling interests
(4.1)
Net cash used in financing activities
(375.5)
(58.7)
Net (decrease)/increase in cash and cash equivalents
(57.2)
204.1
Effect of changes in foreign exchange rates
22.4
(15.8)
Cash and cash equivalents at beginning of the year
588.9
400.6
Cash and cash equivalents at end of the year
554.1
588.9
The notes on pages 188 to 242 form an integral part of these consolidated financial statements.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Consolidated statement
ofcash flows
for the year ended
31December 2025
Entain plc Annual Report 2025 187
1 Corporate information
Entain plc (“the Company”) is a company incorporated and domiciled in the Isle of Man on 5 January 2010 whose shares are traded publicly on the
London Stock Exchange. The principal activities of the Company and its subsidiaries (“the Group”) are described in the Strategic Report. The
consolidated financial statements of the Group for the year ended 31 December 2025 were authorised for issue in accordance with a resolution of
the Directors on 5 March 2026.
The nature of the Group’s operations and its principal activities are set out in Note 5.
2 Basis of preparation
The consolidated financial statements of the Group have been prepared in accordance with International Financial Reporting Standards adopted
pursuant to Regulation (EC) No 1606/2002 as it applies to the European Union and in accordance with the requirements of the Isle of Man
Companies Act 2006 applicable to companies reporting under IFRSs. The accounting policies set out in this section as detailed have been applied
consistently year-on-year other than for the changes in accounting policies set out in Note 3.
The consolidated financial statements are presented in Pounds Sterling ). All values are in millions (£m) rounded to one decimal place except where
otherwise indicated. The separately disclosed items have been included within the appropriate classifications in the consolidated income statement.
Further details are given in Note 6.
Going concern
In adopting the going concern basis of preparation in the financial statements, the Directors have undertaken a robust assessment of the Group’s
ability to continue in operational existence for a period of at least 12 months from the date of approval of these financial statements (the “going
concern assessment period”).
The assessment has considered the Group’s current trading performance, financial position and principal risks and uncertainties. For the year ended
31 December 2025, the Group reported a statutory loss after tax of £681m. This loss primarily reflects non-cash impairment charges, fair value
movements and amortisation of acquired intangibles, and does not impact the Group’s underlying cash generation. The Directors have considered
the nature of this loss as part of their going concern assessment.
As at 31 December 2025, the Group had gross borrowings of £3,673m and adjusted net debt of £3,644m. The Group’s debt facilities comprise term
loans, senior secured notes and a revolving credit facility, with maturities extending to 2032. During the going concern assessment period, no
material debt maturities arise. The Group had available liquidity of £964m at 31 December 2025, comprising cash and cash equivalents of £554m
(which includes £204m restricted in respect of customers) and undrawn committed facilities of £410m.
The Directors have reviewed detailed financial projections covering the going concern assessment period, based on the Board-approved budget for
2026 and the three-year strategic plan. These forecasts incorporate assumptions regarding revenue, operating margins, working capital and capital
expenditure, taking account of current trading performance.
As part of their assessment, the Directors have considered severe but plausible downside scenarios, consistent with those described in the Viability
Statement. These scenarios include, impact to our technology platform, exposure to litigations, further gaming duties and licensing conditions and
severe data privacy or cybersecurity incidents. Under these downside scenarios, appropriate mitigating actions within management’s control have
been modelled, including reductions in discretionary expenditure and capital investment.
The Directors have also assessed compliance with the financial covenants associated with the Group’s borrowing facilities throughout the going
concern assessment period. Under both the base case and severe but plausible downside scenarios, the Group maintains adequate liquidity and
covenant headroom.
Having considered the Groups forecast cash flows, available liquidity, debt maturity profile and covenant compliance, the Directors have a
reasonable expectation that the Group and the Company will have adequate resources to continue in operational existence for the going concern
assessment period. Accordingly, the Directors consider it appropriate to adopt the going concern basis of preparation in the financial statements. The
Directors do not consider that there are any material uncertainties related to events or conditions that may cast significant doubt on the Group’s or
the Companys ability to continue as a going concern.
3 Changes in accounting policies
From 1 January 2025, the Group has applied, for the first time, certain standards, interpretations and amendments. The adoption of the following
standards and amendments to standards did not have a material impact on the current period or any prior period upon transition:
4 IAS 21 The Effects of Changes in Foreign Exchange Rates, Lack of Exchangeability.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
188 Entain plc Annual Report 2025
4 Summary of significant accounting policies
4.1 Basis of consolidation
The consolidated financial statements comprise the financial statements of the Group at 31 December each year. The consolidation has been
performed using the results to 31 December for all subsidiaries, using consistent accounting policies. With the exception of a small number of
immaterial subsidiaries, the financial statements of those subsidiaries are prepared to 31 December. Control is achieved where the Company is
exposed, or has rights, to variable returns from its involvement with the investee and has the ability to affect these returns through its power over
the investee.
All intragroup transactions, balances, income and expenses are eliminated on consolidation.
Subsidiaries are consolidated, using the acquisition method of accounting, from the date on which control is transferred to the Group and cease to be
consolidated from the date on which control is transferred from the Group. On acquisition, the assets and liabilities and contingent liabilities of a
subsidiary are measured at fair value at the date of acquisition. Any excess of the cost of acquisition over the fair values of the separately identifiable
net assets acquired is recognised as goodwill. Where necessary, adjustments are made to the financial statements of subsidiaries to bring the
accounting policies used in line with those used by the Group.
4.2 Critical accounting estimates and judgements
The preparation of financial information requires the use of assumptions, estimates and judgements about future conditions. Use of available
information and application of judgement are inherent in the formation of estimates. Actual results in the future may differ from those reported.
Judgements
Management believes that the areas where judgement has been applied are:
4 separately disclosed items (Note 6); and
4 contingent liabilities (Note 31).
Separately disclosed items
To assist in understanding the underlying performance of the Group, management applies judgement to identify those items that are deemed to
warrant separate disclosure due to either their nature or size. Whilst not limited to, the following items of pre-tax income and expense are generally
disclosed separately:
4 amortisation of acquired intangibles resulting from IFRS 3 “Business Combinations” fair value exercises;
4 profits or losses on disposal, closure, or impairment of non-current assets or businesses;
4 corporate transaction and restructuring costs;
4 certain legal, regulatory and tax litigation;
4 changes in the fair value of contingent consideration; and
4 the related tax effect of these items.
Any other non-recurring items are considered individually for classification as separately disclosed by virtue of their nature or size.
The separate disclosure of these items allows a clearer understanding of the trading performance on a consistent and comparable basis, together
with an understanding of the effect of non-recurring or large individual transactions upon the overall profitability of the Group.
The separately disclosed items have been included within the appropriate classifications in the consolidated income statement.
During 2025 the Group separately disclosed a net charge on continuing operations before tax of £1,064.0m. Further details are given in Note 6.
Contingent liabilities
In the assessment of contingent liabilities, certain judgements are required to assess whether disclosure or provision is needed. If the criteria for
recognising a provision are not met, but the outflow of resources with economic benefits is not remote, such obligations are disclosed in the notes to
the consolidated financial statements as contingent liabilities (see Note 31). Contingent liabilities are only recognised as a provision if the obligations
are more certain, i.e. the outflow of resources with economic benefits has become probable and their amount can be reliably estimated.
Estimates
Included within the financial statements are a number of areas where estimation is required.
Management believes that the areas most notable where estimates have been applied are:
4 contingent consideration (Note 25);
4 impairment (Note 14); and
4 provisions (Note 23).
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 189
4 Summary of significant accounting policies (continued)
4.2 Critical accounting estimates and judgements (continued)
Contingent consideration
In the recognition of fair value of contingent consideration in business combinations and reassessment at each reporting date, management uses
estimates in the inputs and assumptions based on the latest financial forecasts and other relevant information for the businesses acquired.
Specifically, for the TAB NZ acquisition, the key estimates the Group has used are the post-tax discount rate and projected profit growth rates for the
forecast period. Further details are given in Note 25.
Impairment
On acquisition, any goodwill acquired is allocated to cash-generating units for the purpose of impairment testing. Where goodwill forms part of a
cash-generating unit and part of the operation within that unit is disposed of, the goodwill associated with the disposal is included in the carrying
amount of the assets when determining the gain or loss on disposal.
An impairment review is performed for goodwill and other indefinite life assets on at least an annual basis. For all other non-current assets an
impairment review is performed where there are indicators of impairment. This requires an estimation of the recoverable amount which is the higher
of an assets fair value less costs to sell and its value in use. Estimating a value in use amount requires management to make an estimate of the
expected future cash flows from each cash-generating unit and to discount cash flows by a suitable discount rate in order to calculate the present
value of those cashflows. Estimating an asset’s fair value less costs to sell is determined using future cash flow and profit projections as well as
industry observed multiples and publicly observed share prices for similar betting and gaming companies. See Note 14 for details on sensitivity
analysis performed around these estimates.
Impairment losses are recognised in the consolidated income statement and during the current year, the Group has recognised an impairment
charge of £586.8m primarily against the Groups UK, Belgium and Republic of Ireland businesses. See Note 14 for further details.
Provisions
Provisions are recognised when the Group has a present obligation (legal or constructive) as a result of a past event, it is probable that an outflow of
resources embodying economic benefits will be required to settle the obligation and a reliable estimate can be made of the amount of the obligation.
Provisions are measured at the Directors’ best estimate of the expenditure required to settle the obligation at the balance sheet date and are
discounted to present value where the effect is material using a pre-tax rate that reflects current market assessments of the time value of money and
the risks specific to the liability. The unwinding of the discount is recognised as a finance expense.
Specifically, the key estimate for the Group relate to the expected civil penalty liability from the AUSTRAC proceedings. See Note 23 for
further details.
4.3 Other accounting policies
Business combinations
For business combinations, the Group estimates the fair value of the consideration transferred, which can include assumptions about the future
business performance of the business acquired and an appropriate discount rate to determine the fair value of any contingent consideration.
The Group then estimates the fair value of assets acquired and liabilities assumed in the business combination. The area of most notable estimation
within the fair value exercise relates to separately identifiable intangible assets including brands, customer lists and licences. These estimates also
require inputs and assumptions to be applied within the relief from royalty calculation of fair values with the more significant assumptions relating to
future earnings, customer attrition rates and discount rates. The Group engages external experts to support the valuation process, where
appropriate. IFRS 3 "Business Combinations" allows the Group to recognise provisional fair values if the initial accounting for the business
combination is incomplete.
The fair value of contingent consideration recognised in business combinations is reassessed at each reporting date, using updated inputs and
assumptions based on the latest financial forecasts and other relevant information for the businesses acquired. Fair value movements and the
unwinding of the discounting is recognised within the income statement as a separately disclosed item. See Note 6 for further details.
Goodwill on acquisition is initially measured at cost, being the excess of the cost of the business combination over the Group’s interest in the net fair
value of the separately identifiable assets, liabilities and contingent liabilities at the date of acquisition in accordance with IFRS 3 Business
Combinations. Goodwill is not amortised but reviewed for impairment at the first reporting period after acquisition and then annually thereafter. As
such it is stated at cost less any provision for impairment of value. Any impairment is recognised immediately in the consolidated income statement
and is not subsequently reversed.
On acquisition, any goodwill acquired is allocated to cash-generating units for the purpose of impairment testing. Where goodwill forms part of a
cash-generating unit and part of the operation within that unit is disposed of, the goodwill associated with the disposal is included in the carrying
amount of the assets when determining the gain or loss on disposal. On acquisition any non-controlling interests where put options are in place are
recognised using the present access method where the Group assesses that the non-controlling shareholder has present access to the returns
associated with their equity interests.
“Put” options over the equity of subsidiary companies
The potential cash payments related to put options issued by the Group over the equity of subsidiary companies are accounted for as financial
liabilities. The amounts that may become payable under the option on exercise are initially recognised at the present value of the expected gross
obligation with the corresponding entry being recognised in retained earnings. Such options are subsequently measured using the effective interest
method, in order to accrete the liability up to the amount payable under the option at the date at which it first becomes exercisable. The present value
of the expected gross obligation is reassessed at the end of each reporting period and any changes are recorded in the income statement. In the
event that an option expires unexercised, the liability is derecognised with a corresponding adjustment to retained earnings.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
190 Entain plc Annual Report 2025
4 Summary of significant accounting policies (continued)
4.3 Other accounting policies (continued)
Intangible assets
Intangible assets acquired separately are capitalised at cost and those acquired as part of a business combination are capitalised separately from
goodwill. The costs relating to internally generated intangible assets, principally software costs, are capitalised if the criteria for recognition as assets
are met. Other expenditure is charged in the year in which the expenditure is incurred. Following initial recognition, intangible assets are carried at
cost less any accumulated amortisation and any accumulated impairment losses.
The useful lives of these intangible assets are assessed to be either finite or indefinite. Indefinite lived assets are not amortised and are subject to an
annual impairment review from the year of acquisition. Where amortisation is charged on assets with finite lives, this expense is taken to the
consolidated income statement through the "operating expenses, depreciation and amortisation" line item.
The useful lives applied to the Group’s intangible assets are as follows:
Exclusive New Zealand licence
25–year duration of licence
Other licences
Lower of 15 years, or duration of licence
Software – purchased & internally capitalised costs
2–15 years
Trademarks & brand names
10–25 years, or indefinite life
Customer relationships
3–15 years
The useful lives of all intangible assets are reviewed at each financial period end. Impairment testing is performed annually for intangible assets
which are not subject to systematic amortisation and where an indicator of impairment exists for all other intangible assets.
An intangible asset is derecognised on disposal, with any gain or loss arising (calculated as the difference between the net disposal proceeds and
the carrying amount of the item) included in the consolidated income statement in the year of disposal.
Pensions and other post-employment benefits
The Group’s defined benefit pension plan holds assets separately from the Group. The pension cost relating to the plan is assessed in accordance
with the advice of independent qualified actuaries using the projected unit credit method.
Actuarial gains or losses are recognised in the consolidated statement of comprehensive income in the period in which they arise.
Any past service cost is recognised immediately. The retirement benefit asset recognised in the balance sheet represents the fair value of scheme
assets less the value of the defined benefit obligations.
There is a degree of estimation involved in predicting the ultimate benefits payable under defined benefit pension arrangements. The pension
scheme liabilities are determined using actuarial valuations. The actuarial valuation involves making assumptions about discount rates, mortality
rates and future pension increases. Due to the long-term nature of this plan, such estimates are subject to uncertainty. See Note 29 for details on
sensitivity analysis performed around these estimates.
In making these estimates and assumptions, management considers advice provided by external advisers, such as actuaries. Where actual
experience differs to these estimates, actuarial gains and losses are recognised directly in other comprehensive income. Refer to Note 29 for details
of the values of assets and obligations and key assumptions used. The Gala Coral Pension Plan has a net asset position when measured on an IAS
19 basis. Judgement is applied, based on legal, actuarial, and accounting guidance in IFRIC 14, regarding the amounts of net pension asset that is
recognised in the consolidated balance sheet. Further details are given in Note 29.
Although the Group anticipates that plan surplus will be utilised during the life of the plan to address member benefits, the Group recognises its
pension surplus in full on the basis that there are no substantive restrictions on the return of residual plan assets in the event of a winding up of the
plan after all member obligations have been met.
The Group’s contributions to defined contribution scheme are charged to the consolidated income statement in the period to which the
contributions relate.
Investments in joint ventures
A joint venture is an entity in which the Group holds an interest on a long-term basis, and which is jointly controlled by the Group and one or more
other venturers under a contractual agreement.
Joint control exists only when decisions about the relevant activities require the unanimous consent of the parties that collectively control
the arrangement.
The Group’s share of results of joint ventures is included in the Group consolidated income statement using the equity method of accounting.
Investments in joint ventures are carried in the Group consolidated balance sheet at cost plus post-acquisition changes in the Group’s share of net
assets of the entity less any impairment in value. The carrying value of investments in joint ventures includes acquired goodwill.
If the Group’s share of losses in the joint venture equals or exceeds its investment in the joint venture, the Group does not recognise further losses,
unless it has obligations to continue to provide financial support to the joint venture. Similarly if the dividends received from the joint venture are
greater than the cumulative share of gains recognised, the Group shall recognise this as deferred income.
Investments in associates
Associates are those businesses in which the Group has a long-term interest and is able to exercise significant influence over the financial and
operational policies but does not have control or joint control over those policies.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 191
4 Summary of significant accounting policies (continued)
4.3 Other accounting policies (continued)
The Group’s share of results of associates is included in the Group’s consolidated income statement using the equity method of accounting.
Investments in associates are carried in the Group’s consolidated balance sheet at cost plus post-acquisition changes in the Group’s share of net
assets of the entity less any impairment in value. The carrying value of investments in associates includes acquired goodwill. If the Group’s share of
losses in the associate equals or exceed its investments in the associate, the Group does not recognise further losses, unless it has obligations to
continue to provide financial support to the associate.
Property, plant and equipment
Land is stated at cost less any impairment in value.
Buildings, plant and equipment are stated at cost less accumulated depreciation and any impairment in value.
Depreciation is applied using the straight-line method to specific classes of asset to reduce them to their residual value over their estimated useful
economic lives.
Land and building
Lower of 50 years, or estimated useful life of the building, or lease.
Indefinite lives are attached to any freehold land held and therefore it
is not depreciated.
Plant and equipment
3–5 years
Fixtures and fittings
3–10 years
Right-of-use (“ROU”) assets arising under lease contracts are depreciated over the lease term (as defined in IFRS 16) being the period to the expiry
date of the lease, unless it is expected that a break clause will be exercised when the lease term is the period to the date of the break.
The carrying values of property, plant and equipment are reviewed for impairment where an indicator of impairment exists, being events or changes
in circumstances indicating that the carrying values may not be recoverable. If any such indication exists and where the carrying values exceed the
estimated recoverable amount, the assets or cash-generating units are written down to their recoverable amount.
The recoverable amount of property, plant and equipment is the greater of fair value less costs to sell and value in use. In assessing value in use, the
estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time
value of money and the risks specific to the asset. For an asset that does not generate largely independent cash inflows, the recoverable amount is
determined for the cash-generating unit to which the asset belongs.
An item of property, plant and equipment is derecognised upon disposal, with any gain or loss arising (calculated as the difference between the net
disposal proceeds and the carrying amount of the item) included in the consolidated income statement in the year of disposal.
Leases
The Group has applied IFRS 16 only to those contracts that were previously identified as a lease under IAS 17 Leases; any contracts not previously
identified as leases have not been reassessed for the purposes of adopting IFRS 16. Accordingly, the definition of a lease under IFRS 16 has only
been applied to contracts entered into on or after 1 January 2019.
Leases, other than those with a lease period of less than one year at inception, or where the original cost of the asset acquired would be a negligible
amount (see Note 21), are capitalised at inception at the present value of the minimum lease payments. Lease payments are apportioned between
the finance charges and reduction of the lease liability so as to achieve a constant rate of interest on the remaining balance of the liability. Finance
charges are charged directly against income.
ROU assets are included within property, plant and equipment at cost and depreciated over their estimated useful lives, which normally equates to
the lives of the leases, after considering anticipated residual values.
ROU assets which are sub-leased to customers are classified as finance leases if the lease agreements transfer substantially all the risks and
rewards of usage to the lessee. All other sub-leases are classified as operating leases. When assets are subject to finance leases, the present value
of the sub-lease is recognised as a receivable, net of allowances for expected credit losses and the related ROU asset is derecognised. The difference
between the gross receivable and the present value of the receivable is recognised as unearned finance lease income.
Finance lease interest income is recognised over the term of the lease using the net investment method (before tax) so as to give a constant rate of
return on the net investment in sub-leases. Operating lease rental income is recognised on a straight-line basis over the life of the lease.
Cash and cash equivalents
Cash and cash equivalents consist of cash at bank and in hand, short-term deposits (including customer balances).
Financial assets
Financial assets are recognised when the Group becomes party to the contracts that give rise to them. The Group classifies financial assets at
inception as financial assets at amortised cost, financial assets at fair value through profit or loss or financial assets at fair value through other
comprehensive income.
Financial assets at amortised cost are recognised when the related business model’s objective is to collect contractual cash flows which are solely
principal and interest. On initial recognition, financial assets at amortised cost are measured at fair value net of transaction costs.
Trade receivables are generally accounted for at amortised cost. Expected credit losses are recognised for financial assets recorded at amortised
cost, including trade receivables. Expected credit losses are calculated by using an appropriate probability of default, taking account of a range of
possible future scenarios and applying this to the estimated exposure of the Group at the point of default.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
192 Entain plc Annual Report 2025
4 Summary of significant accounting policies (continued)
4.3 Other accounting policies (continued)
Financial assets at fair value through profit or loss include derivative financial instruments. Financial assets through profit or loss are measured
initially at fair value with transaction costs taken directly to the consolidated income statement. Subsequently, the fair values are remeasured, and
gains and losses are recognised in the consolidated income statement.
Financial assets at fair value through other comprehensive income comprise equity investments that are designated as such on acquisition. These
investments are measured initially at fair value. Subsequently, the fair values are remeasured, and gains and losses are recognised in the
consolidated statement of comprehensive income.
Financial liabilities
Financial liabilities comprise trade and other payables, interest-bearing loans and borrowings, contingent consideration, ante-post bets, guarantees
and derivative financial instruments. On initial recognition, financial liabilities are measured at fair value net of transaction costs where they are not
categorised as financial liabilities at fair value. Financial liabilities measured at fair value include contingent consideration, derivative financial
instruments and ante-post bets.
Financial liabilities at fair value are measured initially at fair value, with transaction costs taken directly to the consolidated income statement.
Subsequently, the fair values are remeasured and gains and losses from changes therein are recognised in the consolidated income statement.
Trade and other payables are held at amortised cost and include amounts due to clients representing customer deposits and winnings, which are
matched by an equal and opposite amount within cash and cash equivalents.
All interest-bearing loans and borrowings are initially recognised at fair value net of issue costs associated with the borrowing. After initial
recognition, interest-bearing loans and borrowings are subsequently measured at amortised cost using the effective interest rate method.
The Group has entered into financial guarantees where the Group guarantees payment in case of its joint venture defaulting on a debt. The Group
has reviewed and concluded that its arrangements meet the accounting definition of a financial instrument under IFRS 9 Financial Instruments. The
Group has elected to apply IFRS 9 Financial Instruments (rather than IFRS 17 Insurance Contracts) to all currently issued financial guarantees.
All financial liabilities are recorded as cash flows from financing activities.
Derecognition of financial assets and liabilities
Financial assets are derecognised when the right to receive cash flows from the assets has expired or when the Group has transferred its contractual
right to receive the cash flows from the financial assets or has assumed an obligation to pay the received cash flows in full without material delay to
a third party, and either:
4 substantially all the risks and rewards of ownership have been transferred; or
4 substantially all the risks and rewards have neither been retained nor transferred but control is not retained.
Financial liabilities are derecognised when the obligation is discharged, cancelled or expires.
Derivative financial instruments
The Group uses derivative financial instruments such as cross currency swaps, foreign exchange swaps and interest rate swaps, to hedge its risks
associated with interest rate and foreign currency fluctuations. Derivative financial instruments are recognised initially and subsequently at fair value.
The gains or losses on re-measurement are taken to the consolidated income statement.
Derivative financial instruments are classified as assets where their fair value is positive, or as liabilities where their fair value is negative. Derivative
assets and liabilities arising from different transactions are only offset if the transactions are with the same counterparty, a legal right of offset exists,
and the parties intend to settle the cash flows on a net basis.
Foreign currency translation
The presentational currency of Entain plc and the functional currencies of its UK subsidiaries is Pounds Sterling (£).
Other than Sterling the main functional currencies of subsidiaries are the Euro (€), the US Dollar ($), the Australian Dollar (AU$) and the New Zealand
Dollar (NZD). At the reporting date, the assets and liabilities of non-sterling subsidiaries are translated into Pounds Sterling (£) at the rate of exchange
ruling at the balance sheet date and their cash flows are translated at the weighted average exchange rates for the year. The post-tax exchange
differences arising on the retranslation are taken directly to other comprehensive income.
Transactions in foreign currencies are initially recorded in the subsidiarys functional currency and translated at the foreign currency rate ruling at the
date of the transaction. Monetary assets and liabilities denominated in foreign currencies are retranslated at the foreign currency rate of exchange
ruling at the balance sheet date.
All foreign currency translation differences are taken to the consolidated income statement. Non-monetary items that are measured at historical cost
in a foreign currency are translated using the exchange rate at the date of the initial transaction. Non-monetary items measured at fair value in a
foreign currency are translated using the exchange rate at the date when the fair value was determined.
On disposal of a foreign entity, the deferred cumulative retranslation differences previously recognised in equity relating to that particular foreign
entity are recognised in the consolidated income statement as part of the profit or loss on disposal.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 193
4 Summary of significant accounting policies (continued)
4.3 Other accounting policies (continued)
The following exchange rates were used in 2025 and 2024:
2025
2024
Currency
Average
Year end
Average
Year end
Euro (€)
1.168
1.146
1.179
1.206
US Dollar ($)
1.320
1.347
1.281
1.259
Australian Dollar (AU$)
2.048
2.016
1.931
2.014
NZ Dollars (NZD)
2.273
2.337
2.103
2.221
Income tax
Deferred tax is provided on all temporary differences at the balance sheet date, between the tax bases of assets and liabilities and their carrying
amounts for financial reporting purposes except:
4 on the initial recognition of goodwill;
4 where the deferred tax liability arises from the initial recognition of an asset or liability in a transaction that is not a business combination and, at
the time of the transaction, affects neither the accounting profit nor the tax profit;
4 associated with investments in subsidiaries, joint ventures and associates, where the timing of the reversal of the temporary differences can be
controlled and it is probable that the temporary differences will not reverse in the foreseeable future; and
4 where deferred tax assets or liabilities arise related to the global minimum level of taxation for multinational groups (“Pillar Two”), in accordance
with the mandatory temporary recognition exception.
Deferred tax assets are recognised for all deductible temporary differences and carry forward of unused tax assets and unused tax losses, to the
extent that it is probable that taxable profit will be available against which the deductible temporary differences and carry forward of unused tax
assets and unused tax losses can be utilised. The carrying amount of deferred tax assets is reviewed at each balance sheet date and reduced to the
extent that it is no longer probable that sufficient taxable profit will be available to allow all or part of the deferred tax asset to be utilised. Deferred
tax assets and liabilities are measured at the tax rates that are expected to apply to the year when the asset is realised or the liability is settled,
based on tax rates (and tax laws) that have been enacted or substantively enacted at the balance sheet date. Deferred tax balances are
not discounted.
Income tax expenses are recognised within profit or loss except to the extent that they relate to items recognised in other comprehensive income or
directly in equity, in which case they are recognised in other comprehensive income or directly in equity.
Revenues, expenses and assets are recognised net of the amount of sales tax except:
4 where the sales tax incurred on a purchase of goods and services is not recoverable from the taxation authority, in which case the sales tax is
recognised as part of the cost of acquisition of the asset or as part of the expense item as applicable; and
4 receivables and payables are stated with the amount of sales tax included.
The net amount of sales tax recoverable from, or payable to, the taxation authority is included as part of receivables or payables in the consolidated
balance sheet.
Accounting for uncertain tax positions
The Group is subject to various forms of tax in a number of jurisdictions. Given the nature of the industry within which the Group operates, the tax
and regulatory regimes are continuously changing and, as such, the Group is exposed to a small number of uncertain tax positions. Judgement is
applied to adequately provide for uncertain tax positions where it is believed that it is more likely than not that an economic outflow will arise. In
particular, judgement has been applied in the Group’s accounting for Greek tax and further disclosure is given in Note 31.
Equity instruments and dividends
Equity instruments issued by the Company are recorded at the fair value of proceeds received net of direct issue costs.
Final dividends proposed by the Board of Directors and unpaid at the year end are not recognised in the financial statements until they have been
approved by shareholders at the Annual General Meeting. Interim dividends are recognised when paid.
Revenue
The Group reports the gains and losses on all betting and gaming activities as revenue, which is measured at the fair value of the consideration
received or receivable from customers less free bets, promotions, bonuses and other fair value adjustments. Revenue is net of VAT/GST. The Group
considers betting and gaming revenue to be out of the scope of IFRS 15 Revenue, and accounts for those revenues within the scope of IFRS 9
Financial Instruments.
For Licensed Betting Offices (LBOs”), on course betting, Core Telephone Betting, mobile betting and Digital businesses (including Sportsbook,
betting exchange, casino, games, other number bets), revenue represents gains and losses, being the amounts staked and fees received, less total
payouts recognised on the settlement of the sporting event or casino gaming machine roulette or slots spin. Open betting positions (“ante-post”) are
carried at fair value and gains and losses arising on these positions are recognised in revenue. See Note 25 for details of ante-post positions at the
year end.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
194 Entain plc Annual Report 2025
4 Summary of significant accounting policies (continued)
4.3 Other accounting policies (continued)
The following forms of revenue, which are not significant in the context of Group revenue, are accounted for within the scope of IFRS 15 Revenue.
Revenue from the online poker business reflects the net income (rake) earned from poker hands completed by the year end.
The group also partners with external parties and records B2B revenue relating to betting and gaming activities for which the Group doesn’t control
the business or player related services, with agreements covering sports betting, gaming and poker revenues. Affiliate commission income is also
recorded as income relating to the services the Group provides to external parties. In the case of the revenue relating to venues such as greyhound
stadia, revenue represents income arising from broadcasting rights, admission fees and sales of refreshments, net of VAT. Given the nature of these
revenue streams they are not considered to be subject to judgement over the performance obligations, amount received or timing of recognition.
Cost of sales
Cost of sales consists primarily of gaming duties, payment processing fees, chargebacks, revenue share payments relating to commission and
royalties payable to third parties, all of which are recognised on an accruals basis. The Group has reviewed and concluded that its revenue share
contracts meet the accounting definition of principal arrangements under IFRS 15 Revenue from Contracts with Customers.
Finance expense and income
Finance expense and income arising on interest-bearing financial instruments carried at amortised cost are recognised in the consolidated income
statement using the effective interest rate method. Finance expense includes the amortisation of fees that are an integral part of the effective finance
cost of a financial instrument, including issue costs, and the amortisation of any other differences between the amount initially recognised and the
redemption price. All finance expenses are recognised over the availability period.
Share-based payment transactions
Certain employees (including Directors) of the Group receive remuneration in the form of equity settled share-based payment transactions, whereby
employees render services in exchange for shares or rights over shares (equity settled transactions).
The cost of equity settled transactions is measured by reference to the fair value at the date on which they are granted, further details of which are
given in Note 30. In valuing equity settled transactions, no account is taken of any performance conditions, other than conditions linked to the price of
the shares of Entain plc (market conditions).
The cost of equity settled transactions is recognised in the consolidated income statement, with a corresponding credit in equity, over the period in
which the performance conditions are fulfilled, ending on the date on which the relevant employees become fully entitled to the award (vesting date).
The cumulative expense recognised for equity settled transactions at each reporting date until the vesting date reflects the extent to which the
vesting period has expired and the number of awards that, in the opinion of the Directors of the Group at that date, based on the best available
estimate of the number of equity instruments, will ultimately vest.
No expense is recognised for awards that do not ultimately vest, except for awards where vesting is conditional upon a market condition, which are
treated as vesting irrespective of whether or not the market condition is satisfied, provided that all other performance conditions are satisfied.
The dilutive effect of outstanding options is reflected as additional share dilution in the computation of earnings per share as shown in Note 12.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 195
4 Summary of significant accounting policies (continued)
4.4 Future accounting developments
The International Accounting Standards Board (“IASB”) has issued the following new or revised standards with an effective date for financial periods
beginning on or after the dates disclosed below. These standards have not yet been adopted by the Group. The IASB has also issued a number of
minor amendments to standards as part of their Annual Improvements to IFRS.
The Group is currently assessing the impact of the revised presentation and disclosure requirements for financial statements from IFRS 18. It is not
anticipated that any of the other below unadopted new standards will have a material impact on the Group’s results or financial position.
IFRS 7
Financial Instruments: Disclosures
Amendments to the classification and measurement of
1 January 2026
financial instruments
IFRS 9
Financial Instruments
IFRS 10
Consolidated Financial Statements
Amendments regarding the sale or contribution of assets
1 January 2026
between an investor and its associate or joint venture
IFRS 1
First-time adoption of International Financial Annual improvements to IFRS Accounting Standards 1 January 2026
Reporting Standards Volume 11. These amendments, clarifications,
IFRS 7
Financial Instruments: Disclosures simplifications, corrections and changes aimed at improving
IFRS 9
Financial Instruments the consistency of several IFRS Accounting Standards.
IFRS 10
Consolidated Financial Statements
IAS 7
Statement of Cash flows
IFRS 18
Presentation and Disclosure in Financial
New accounting standard
1 January 2027
Statements
IFRS 19
Subsidiaries without Public Accountability
New accounting standard
1 January 2027
IAS 21
The Effects of Changes in Foreign Exchange Amendments regarding the translation of foreign operations 1 January 2027
Rates from a non-hyperinflationary functional currency into a
hyperinflationary presentation currency
IAS 28
Investments in Associates and Joint Ventures
IFRS S1
General Requirements for Disclosure of General Requirements for Disclosure of Sustainability Awaiting UK
Sustainability-related Financial Information related Financial Information and Climate-related endorsement
IFRS S2
Climate-related Disclosures Disclosures
5 Segment information
The Group’s operating segments are based on the reports reviewed by the Executive management team, which is collectively considered to be the
Chief Operating Decision Maker ("CODM") to make strategic decisions and allocate resources.
IFRS 8 requires segment information to be presented on the same basis as that used by the CODM for assessing performance and allocating
resources, and the Group’s operating segments.
The group results are now aggregated into the four reportable segments.
4 UK&I: comprises betting, gaming and retail activities from online and mobile operations, and activities in the shop estates within Great Britain,
Northern Ireland, Jersey, and Republic of Ireland.
4 International: comprises betting, gaming and retail activities in the shop estates in the rest of the world apart from UK&I and CEE.
4 CEE: comprises betting, gaming and retail activities in Croatia and Poland for brands SuperSport and STS.
4 Corporate: includes costs associated with Group functions including Group executive, legal, Group finance, US joint venture, tax and treasury.
The Executive management team of the Group have chosen to assess the performance of operating segments based on a measure of net revenue,
EBITDA and operating profit with finance costs and taxation considered for the Group as a whole. Transfer prices between operating segments are
on an arm’s-length basis in a manner similar to transactions with third parties.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
196 Entain plc Annual Report 2025
5 Segment information (continued)
The segment results for the year ended 31 December were as follows:
Elimination
of internal Total
UK&I
International
CEE
Corporate
revenue Group
2025
£m
£m
£m
£m
£m
£m
NGR
1
2,185.2
2,643.3
521.7
(24.8)
5,325.4
VAT/GST
(5.1)
(60.9)
(66.0)
Revenue
2,180.1
2,582.4
521.7
(24.8)
5,259.4
Gross profit
1,489.0
1,406.8
304.3
3,200.1
Contribution
2
1,250.9
1,044.0
273.8
2,568.7
Operating costs excluding marketing costs
(719.0)
(479.2)
(90.1)
(120.3)
(1,408.6)
Underlying EBITDA before separately disclosed items
531.9
564.8
183.7
(120.3)
1,160.1
Share-based payments
(1.6)
(2.0)
(8.5)
(12.1)
Depreciation and amortisation
(144.0)
(186.8)
(20.0)
(2.1)
(352.9)
Share of joint ventures and associates
(1.1)
67.2
66.1
Operating profit/(loss) before separately disclosed items
386.3
374.9
163.7
(63.7)
861.2
Separately disclosed items (Note 6)
(510.0)
(250.3)
(164.3)
(130.6)
(1,055.2)
Group operating (loss)/profit
(123.7)
124.6
(0.6)
(194.3)
(194.0)
Net finance expense
(362.8)
Loss before tax
(556.8)
Income tax
(123.7)
Loss for the year
(680.5)
1. Included within NGR are amounts of £216.7m (2024: £218.8m) in relation to revenue recognised under IFRS 15 Revenue including online poker services, B2B income, venue sales and
content streaming.
2. Contribution represents gross profit less marketing costs and is a key performance metric used by the Group.
Elimination
of internal Total
UK&I
International
CEE
Corporate
revenue Group
2024
£m
£m
£m
£m
£m
£m
NGR
2,053.4
2,640.4
488.0
(19.9)
5,161.9
VAT/GST
(4.3)
(68.4)
(72.7)
Revenue
2,049.1
2,572.0
488.0
(19.9)
5,089.2
Gross profit
1,395.8
1,443.4
278.9
3,118.1
Contribution
1,169.4
1,062.0
249.1
2,480.5
Operating costs excluding marketing costs
(732.1)
(468.0)
(78.2)
(113.4)
(1,391.7)
Underlying EBITDA before separately disclosed items
437.3
594.0
170.9
(113.4)
1,088.8
Share-based payments
(5.9)
(3.9)
(3.5)
(13.3)
Depreciation and amortisation
(145.8)
(180.0)
(18.0)
(0.9)
(344.7)
Share of joint ventures and associates
(3.1)
(111.1)
(114.2)
Operating profit/(loss) before separately disclosed items
285.6
407.0
152.9
(228.9)
616.6
Separately disclosed items (Note 6)
(3.8)
(524.0)
(243.9)
(95.0)
(866.7)
Group operating profit/(loss)
281.8
(117.0)
(91.0)
(323.9)
(250.1)
Net finance expense
(107.3)
Loss before tax
(357.4)
Income tax
(103.6)
Loss for the year
(461.0)
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 197
5 Segment information (continued)
Further analysis on the channel split for the year ended 31 December were as follows:
Elimination
of internal
Total
UK&I International
CEE
Corporate
revenue
Group
2025
£m
£m
£m
£m
£m
£m
Online NGR
1,136.5
2,325.0
437.4
(24.8)
3,874.1
Retail NGR
1,048.7
318.3
84.3
1,451.3
Total NGR
2,185.2
2,643.3
521.7
(24.8)
5,325.4
Online Underlying EBITDA
310.5
516.7
176.4
1,003.6
Retail Underlying EBITDA
221.4
48.1
7.3
276.8
Corporate Underlying EBITDA
(120.3)
(120.3)
Total Underlying EBITDA
531.9
564.8
183.7
(120.3)
1,160.1
Elimination
of internal
Total
UK&I International
CEE
Corporate
revenue
Group
2024
£m
£m
£m
£m
£m
£m
Online NGR
984.6
2,330.8
404.9
(19.9)
3,700.4
Retail NGR
1,068.8
309.6
83.1
1,461.5
Total NGR
2,053.4
2,640.4
488.0
(19.9)
5,161.9
Online Underlying EBITDA
226.1
553.7
161.2
941.0
Retail Underlying EBITDA
211.2
40.3
9.7
261.2
Corporate Underlying EBITDA
(113.4)
(113.4)
Total Underlying EBITDA
437.3
594.0
170.9
(113.4)
1,088.8
Assets and liabilities information is reported internally in total and not by reportable segment and, accordingly, no information is provided in this note
on assets and liabilities split by reportable segment.
Geographical information
Revenue by destination and non-current assets on a geographical basis for the Group, are as follows:
2025
2024
Revenue
Non-current
Revenue
Non-current
assets
3
assets
3
£m
£m
£m
£m
United Kingdom and Ireland
2,179.8
2,517.9
2,048.5
2,855.6
Australia and New Zealand
541.3
1,076.5
573.9
1,160.7
Italy
551.3
555.9
518.1
505.8
Rest of Europe
1
1,426.8
3,238.6
1,382.0
3,506.7
Rest of the world
2
560.2
249.5
566.7
263.0
Total
5,259.4
7,638.4
5,089.2
8,291.8
1. Rest of Europe is predominantly driven by markets in Croatia, Poland, Belgium, Netherlands and Georgia.
2. Rest of the world is predominantly driven by the markets in Brazil and Canada.
3. Non-current assets excluding derivative financial instruments, deferred tax assets and retirement benefit assets.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
198 Entain plc Annual Report 2025
6 Separately disclosed items
2025 2024
Tax impact Tax impact
£m
£m
£m
£m
Impairment loss
586.8
38.0
476.4
Amortisation of acquired intangibles
258.1
(48.9)
286.8
(23.6)
Restructuring costs
49.4
(8.1)
49.6
(10.8)
Movement in fair value of contingent consideration and put option
62.9
(7.3)
43.3
(24.1)
Finance costs
8.8
(0.3)
9.1
Provision for civil penalty
53.7
0.9
Legal and onerous contract provisions
41.3
(2.2)
10.6
(2.5)
Tax/one-off legislative impacts
25.7
Loss on disposal of property, plant and equipment
3.0
Total
1,064.0
(27.9)
875.8
(35.3)
Separately disclosed items for the year after tax
1,036.1
840.5
The items above reflect incomes and expenditures which are either exceptional in nature or size or are associated with the amortisation of acquired
intangibles. The Directors believe that each of these items warrants separate disclosure as they do not form part of the day-to-day underlying trade
of the Group.
Impairment loss
Relates to non-cash impairments with the current year charge recorded against the UK business of £487.7m, the Belgium business of £76.9m, an
impairment of the Group’s ROI retail portfolio of £18.3m and £3.9m on the FHG business in Australia prior to its disposal. Further details are provided
in Note 14.
Amortisation of acquired intangibles
Amortisation charges in relation to acquired intangible assets arising from acquisitions. The majority of the charge is from recent acquisitions,
including SuperSport, BetCity, STS, and TAB NZ.
Restructuring costs
The Group has incurred £49.4m (2024: £49.6m) of costs relating to restructuring costs, primarily related to Project Romer, which is the previously
communicated 3 year restructuring program centred on simplifying the organisation. In both the current and previous year, this includes redundancy
costs, contract termination fees and professional fees relating to the project.
Movement in fair value of contingent consideration and put option
The charge of £62.9m (2024: £43.3m) reflects the movement in the fair value of contingent consideration and put option arrangements on recent
acquisitions, as well as the associated discount unwind. Further details of contingent consideration liabilities are provided in Note 25.
Finance costs
The charge of £8.8m (2024: £9.1m) primarily relates to a non-cash write-off of capitalised fees on loan facilities as a result of the refinancing
activities during the year (see Note 22).
Provision for civil penalty
During the year the Group has recognised a provision of £49.5m plus fees in relation to the civil penalty proceedings commenced by the Australian
Transaction Reports and Analysis Centre (“AUSTRAC”). See Note 23 for further information.
Legal and onerous contract provisions
The group has incurred £41.3m in relation to a small number of litigation and regulatory claims. These primarily include a £19.8m charge in relation to
the discount unwind on the original liability for our commitments in respect of the DPA and the associated shareholder litigation as described in Note
31. In addition, a provision of £13.0m for Germany player claim settlements was recognised during the year (see Note 31), as well as £6.9m relating
to a settlement of historic tax positions.
Loss on disposal of assets
A loss on disposal of £3.0m has been recognised in the year (2024: £nil). This primarily relates to the disposal of assets associated with the closure of
a number of smaller divisions in the group.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 199
7 Operating costs
Profit before tax, net finance expense and separately disclosed items has been arrived at after charging:
2025
2024
£m
£m
Betting and gaming taxes and duties
1,309.4
1,194.3
Revenue share arrangements (including content providers)
533.9
554.7
Software royalties
176.3
182.7
Other cost of sales
39.7
39.4
Cost of sales
2,059.3
1,971.1
Salaries and payroll-related expenses (Note 9)
883.1
843.1
Property expenses
119.4
131.5
Content and levy expenses
145.7
150.3
Marketing expenses
631.4
637.6
Depreciation and amortisation – owned assets
280.0
281.5
Depreciation and amortisation – leased assets
72.9
63.2
Other operating expenses
272.5
280.1
Administrative costs
2,405.0
2,387.3
Separately disclosed items before tax and finance expense (Note 6)
1,055.2
866.7
Total
5,519.5
5,225.1
Fees payable to KPMG were as follows:
2025
2024
£m
£m
Audit and audit-related services:
Audit of the parent Company and Group financial statements
1.0
0.9
Audit of the Company’s subsidiaries
4.2
3.0
Audit-related assurance services
0.7
0.7
Total fees
5.9
4.6
8 Finance expense and income
2025
2024
£m
£m
Interest on term loans, bonds and bank facilities
(246.2)
(264.6)
Interest on lease liabilities
1
(18.3)
(15.7)
Finance costs (Note 6)
(8.8)
(9.1)
Total finance expense
(273.3)
(289.4)
Interest receivable
12.8
16.1
(Losses)/gains arising from financial derivatives
(216.5)
145.0
Gains arising on foreign exchange on debt instruments
114.2
21.0
Net finance expense
(362.8)
(107.3)
1. Interest on lease liabilities of £18.3m (2024: £15.7m) is net of £0.1m of sub-let interest receivable (2024: £0.2m).
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
200 Entain plc Annual Report 2025
9 Employee staff costs
The average monthly number of employees (including Executive Directors):
2025 2024
Number Number
UK&I
18,582
18,708
International
6,525
6,913
CEE
2,714
2,195
Corporate
1,046
1,208
28,867
29,024
The number of people employed by the Group at 31 December 2025 was 28,413 (2024: 28,957).
2025
2024
£m
£m
Wages and salaries
759.9
727.9
Redundancy costs
1
19.7
31.3
Social security costs
87.7
77.4
Other pension costs
19.8
18.9
Share-based payments (Note 30)
12.1
13.3
899.2
868.8
1. Included within redundancy costs are £16.1m (2024: £25.7m) which are included within separately disclosed items.
In addition to salary, employees may qualify for various benefit schemes operated by the Group. Eligibility for benefits is normally determined
according to an employee’s length of service and level of responsibility.
Benefits may include insured benefits that can cover private healthcare for the employee and their immediate family, long-term disability, personal
accident and death in service cover. Company cars, including fuel benefits, are provided predominantly to meet job requirements but also to
certain Executives.
10 Income tax
Analysis of expense for the year:
2025
2024
£m
£m
Current income tax:
– current tax charge
176.3
159.9
– pillar 2 top-up tax charge
2.0
2.2
– adjustments in respect of previous years
(21.0)
4.9
Deferred tax:
relating to origination and reversal of temporary differences
(30.0)
(57.7)
adjustments in respect of previous years
(3.6)
(5.7)
Income tax expense reported in the income statement
123.7
103.6
Deferred tax credited directly to other comprehensive income
(4.8)
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 201
10 Income tax (continued)
A reconciliation of income tax expense applicable to loss (2024: loss) before tax at the UK statutory income tax rate to the income tax expense for the
years ended 31 December 2025 and 31 December 2024 is as follows:
2025
2024
Separately Separately
disclosed disclosed
Underlying
(Note 6)
Total
Underlying
(Note 6)
Total
£m
£m
£m
£m
£m
£m
Profit/(loss) before tax
507.2
(1,064.0)
(556.8)
518.4
(875.8)
(357.4)
Corporation tax expense thereon at 25% (2024: 25%)
126.8
(266.0)
(139.2)
129.6
(219.0)
(89.4)
Adjusted for the effects of:
– Higher/(lower) tax rates on overseas earnings
12.9
53.1
66.0
(0.1)
24.1
24.0
– Pillar 2 top-up tax charge
2.0
2.0
2.2
2.2
– Non-deductible expenses
39.1
(0.1)
39.0
8.1
18.5
26.6
– Non-deductible legal settlement
19.9
19.9
1.0
1.0
– Fair value adjustment to contingent consideration
11.7
11.7
(16.9)
(16.9)
– Goodwill impairment
104.7
104.7
103.7
103.7
– Revaluation of deferred tax balances following increase
in UK and Gibraltar tax rates
(23.0)
26.2
3.2
– Impact of claw-back of enhanced deduction for
marketing expenditure incurred in Gibraltar
(0.1)
(0.1)
25.6
25.6
– (Decrease)/increase in unrecognised tax losses relating
to US joint venture
(10.8)
(10.8)
23.0
23.0
– Increase in other unrecognised tax losses
2.2
45.1
47.3
1.5
0.6
2.1
– Increase/(decrease) in unrecognised deferred interest
7.2
0.6
7.8
(0.7)
(0.7)
Adjustments in respect of prior years:
– Deferred tax
(3.4)
(0.2)
(3.6)
(6.6)
0.9
(5.7)
– Current tax
(24.4)
3.4
(21.0)
4.9
4.9
Income tax expense/(credit)
151.6
(27.9)
123.7
138.9
(35.3)
103.6
Deferred tax
Deferred tax at 31 December relates to the following:
Deferred tax Deferred tax
liabilities assets
2025
2024
2025
2024
£m
£m
£m
£m
Property, plant and equipment
(28.2)
(24.1)
Intangible assets
594.8
664.4
(21.7)
(30.7)
Retirement benefit assets
14.1
13.8
Losses
(76.4)
(86.2)
Contingent and deferred revenue share payments
1
(253.1)
(281.4)
Other temporary difference
2
71.5
60.5
(61.2)
(53.7)
Deferred tax liabilities/(assets)
3
680.4
738.7
(440.6)
(476.1)
1. This deferred tax asset reflects tax deductions that will arise on future payment of the deferred and contingent consideration amounts by TAB NZ (see Note 25).
2. The deferred tax liability includes a provision for tax on unremitted earnings from overseas subsidiaries of £71.5m (2024: £60.5m) and other temporary differences of £nil (2024: £nil).
The deferred tax asset comprises deferred interest relief of £51.6m (2024: £44.3m) and other temporary differences of £9.6m (2024: £9.4m).
3. Deferred tax assets and liabilities have been offset only where there is a legally enforceable right to do so, and the assets and liabilities relate to the same taxable entity or
tax grouping.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
202 Entain plc Annual Report 2025
10 Income tax (continued)
Movements in deferred tax during the year ended 31 December 2025 were recognised as follows:
Net deferred tax liabilities/(assets):
Contingent
Property, Retirement and deferred Other
plant and Intangible benefit revenue share temporary
equipment assets
assets
Losses
payments
1
differences
Total
£m
£m
£m
£m
£m
£m
£m
At 31 December 2023
(31.0)
709.5
21.6
(59.7)
(321.5)
13.0
331.9
Income statement
5.7
(43.1)
(3.0)
(28.7)
10.7
(5.0)
(63.4)
Other comprehensive income
(4.8)
(4.8)
Exchange adjustment
1.2
(32.7)
2.2
29.4
(1.2)
(1.1)
At 31 December 2024
(24.1)
633.7
13.8
(86.2)
(281.4)
6.8
262.6
Income statement
(2.4)
(59.9)
0.4
10.5
14.8
3.0
(33.6)
Exchange adjustment
(1.7)
(0.7)
(0.1)
(0.7)
13.5
0.5
10.8
At 31 December 2025
(28.2)
573.1
14.1
(76.4)
(253.1)
10.3
239.8
1. This deferred tax asset reflects tax deductions that will arise on future payment of the deferred and contingent consideration amounts by TAB NZ (see Note 25).
Amounts presented on the consolidated balance sheet:
2025
2024
£m
£m
Deferred tax liabilities
680.4
738.7
Deferred tax assets
(440.6)
(476.1)
Net deferred tax liability
239.8
262.6
The average standard rate of UK corporation tax during the year was 25.0% (2024: 25.0%).
The deferred tax assets and liabilities are measured at the tax rates of the respective territories which are expected to apply in the year in which the
asset is realised or the liability is settled, based on tax rates (and tax laws) that have been enacted or substantively enacted at the balance sheet
date. Deferred tax assets have been recognised based on the ability of future offset against deferred tax liabilities or against future taxable profits,
to the extent they relate to the same taxable entity.
The assessment of future taxable profits is based on forecasts and assumptions consistent with those used for impairment testing as set out in
Note 14. Deferred tax assets include tax losses and future deductions for contingent and deferred revenue share payments in respect of the
TAB NZ business.
As at 31 December 2025, the Group had £1,848.3m (2024: £1,846.6m) of gross unrecognised deferred tax assets. This unrecognised deferred tax
asset consists of £213.3m of capital losses (2024: £213.3m), £1,524.8m of income losses (2024: £1,572.7m), £96.5m of deferred interest relief (2024:
£59.2m) and £13.7m other deferred tax assets (2024: £1.4m). These assets arise in entities that do not have deferred tax liabilities they can be set
against, and where there are either no forecast future taxable profits, or the potential future profits are not sufficiently certain to support the deferred
tax asset recognition.
There are no significant unrecognised taxable temporary differences associated with investments in subsidiaries.
The standard rate of UK corporation tax throughout the year was 25%. The 25% rate has therefore been used in measuring the UK deferred tax
items at the date of this Report. Deferred tax on UK retirement benefit assets is now also provided at 25% (2024: 25%), being the rate applicable to
refunds of pension surpluses.
In the Gibraltar Budget on 20 July 2021, the Chief Minister announced a temporary enhanced tax deduction for qualifying business marketing and
promotion costs, which would apply for the years ending 31 December 2021 and 31 December 2023. In a subsequent Gibraltar Budget on
28 June 2022 the Chief Minister unexpectedly announced the retrospective removal of this enhanced deduction to cut short by a year the period to
which the incentive applied. On 23 December 2024 the legislation incorporating the retrospective removal of this enhanced deduction was enacted
in Gibraltar. The impact of this legislation being enacted on the figures reported above is a credit of £0.1m (2024: £25.6m charge) through separately
disclosed items.
On 26 November 2025, the UK Chancellor announced several tax changes which will have a material impact on the profitability of the UK business
post mitigation. As such, the outlook for the UK business for 2026 and beyond has been reduced. This reduction has required the recoverability of the
associated deferred tax assets to be reassessed, resulting in a one-off charge of £45.1m (2024: £nil) through separately disclosed items.
The Group’s future tax charge, and effective tax rate, will be affected by a number of factors including the geographic mix of profits, changes to
statutory corporate tax rates and the impact of continuing global tax reforms.
The UK enacted legislation in 2023 to implement the minimum level of taxation for multinational groups (“Pillar Two”). These rules apply to the Group
from 1 January 2024. The Group has applied the temporary mandatory exception from deferred tax accounting for the impacts of the top-up tax, and
accounts for it as a current tax when it is incurred. The impact of these rules on the figures reported above is to increase the tax charge by £2.0m
(2024: £2.2m).
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 203
11 Dividends
2025 2024
Shares in Shares in
2025
2024
issue issue
Pence per share
pence
pence
number
number
2023 second interim dividend paid
8.9
639.0
2024 interim dividend paid
9.3
639.3
2024 second interim dividend paid
9.3
n/a
639.3
n/a
2025 interim dividend paid
9.8
n/a
639.5
n/a
A second interim dividend of 9.8p (2024: 9.3p) per share, amounting to £62.6m (2024: £59.5m) in respect of the year ended 31 December 2025, was
proposed by the Directors on 5 March 2026. The estimated total amount payable in respect of the final dividend is based on the expected number of
shares in issue on 5 March 2026. There are no income tax implications for the Group and Company arising from the proposed second interim
dividend. The 2024 second interim dividend of 9.3p per share (£59.5m) was paid on 25 April 2025. The 2025 interim dividend of 9.8p per share
62.6m) was paid on 29 September 2025.
A dividend reinvestment plan (“DRIP”) is available to shareholders who would prefer to invest their dividends in the Company’s shares. The last date
for receipt of DRIP elections is 31 March 2026.
In the year, the Group paid a dividend totalling £48.9m to non-controlling interests (2024: £12.5m).
12 Earnings per share
Basic earnings per share has been calculated by dividing the loss for the year attributable to shareholders of the Company of £666.7m (2024:
£452.7m) by the weighted average number of shares in issue during the year of 639.5m (2024: 639.1m).
The dilutive effects of share options and contingently issuable shares are not considered when calculating the diluted loss per share.
At 31 December 2025, there were 639.6m €0.01 ordinary shares in issue.
The calculation of adjusted earnings per share which removes separately disclosed items and foreign exchange gains and losses arising on financial
instruments has also been disclosed as it provides a better understanding of the underlying performance of the Group. Separately disclosed items
are defined in Note 4 and disclosed in Note 6.
Total earnings per share
Weighted average number of shares (millions)
2025
2024
Shares for basic earnings per share
639.5
639.1
Potentially dilutive share options and contingently issuable shares
6.3
5.2
Shares for diluted earnings per share
645.8
644.3
2025
2024
Total profit
£m
£m
Loss attributable to shareholders
(666.7)
(452.7)
Losses/(gains) from financial instruments
216.5
(145.0)
Gains from foreign exchange debt instruments
(114.2)
(21.0)
Associated tax charge on (losses)/gains arising from financial instruments and foreign exchange debt instruments
(11.4)
23.1
Separately disclosed items net of tax (Note 6)
974.7
788.3
Adjusted profit attributable to shareholders
398.9
192.7
Standard earnings per share
Adjusted earnings per share
Earnings per share (pence)
2025
2024
2025
2024
Basic earnings per share
From (loss)/profit for the year
(104.3)
(70.8)
62.4
30.2
Diluted earnings per share
From (loss)/profit for the year
(104.3)
(70.8)
61.8
29.9
The earnings per share presented above is inclusive of the performance from the US joint venture BetMGM. Adjusting for the removal of the BetMGM
performance would result in a basic adjusted earnings per share of 52.1p (2024: 47.3p) and a diluted adjusted earnings per share of 51.6p
(2024: 46.9p).
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
204 Entain plc Annual Report 2025
13 Goodwill and intangible assets
Trade-marks
Customer & brand
Goodwill
Licences
Software
relationships
names
Total
£m
£m
£m
£m
£m
£m
Cost
At 1 January 2024
5,269.4
965.0
998.4
1,504.2
2,691.5
11,428.5
Exchange adjustment
(194.9)
(80.7)
(28.6)
(43.2)
(66.1)
(413.5)
Additions
18.3
185.6
203.9
Disposals
(2.7)
(2.7)
Reclassifications
2.0
2.0
At 31 December 2024
5,074.5
902.6
1,154.7
1,461.0
2,625.4
11,218.2
Exchange adjustment
122.2
(24.5)
6.4
37.4
41.5
183.0
Additions
19.0
213.6
232.6
Disposals
(0.2)
(4.6)
(0.7)
(5.5)
Reclassifications
0.2
(0.1)
0.1
At 31 December 2025
5,196.7
897.1
1,370.0
1,497.7
2,666.9
11,628.4
Accumulated amortisation and impairment
At 1 January 2024
553.4
71.5
649.0
1,146.1
332.4
2,752.4
Exchange adjustment
(34.3)
(5.5)
(18.3)
(33.1)
(19.7)
(110.9)
Amortisation charge
48.9
167.4
165.6
103.5
485.4
Impairment charge
416.5
19.2
435.7
Disposals
(2.7)
(2.7)
At 31 December 2024
935.6
114.9
814.6
1,278.6
416.2
3,559.9
Exchange adjustment
7.2
0.2
2.6
30.9
19.6
60.5
Amortisation charge
53.1
166.1
139.9
102.5
461.6
Impairment charge
510.1
10.0
30.0
550.1
Disposals
(0.1)
(3.4)
(3.5)
Reclassifications
(2.3)
2.3
At 31 December 2025
1,452.9
165.8
992.2
1,449.4
568.3
4,628.6
Net book value
At 31 December 2024
4,138.9
787.7
340.1
182.4
2,209.2
7,658.3
At 31 December 2025
3,743.8
731.3
377.8
48.3
2,098.6
6,999.8
At 31 December 2025, the Group had not entered into contractual commitments for the acquisition of any intangible assets (2024: £nil).
Included within trade-marks and brand names are £1,398.4m (2024: £1,398.4m) of intangible assets considered to have indefinite lives. These
assets relate to the UK Ladbrokes and Coral brands which are considered to have indefinite durability that can be demonstrated, and their value can
be readily measured. The brands operate in longstanding and profitable market sectors. The Group has a strong position in the market with the
"know-how" required to run such operations and there are barriers to entry due to the requirement to demonstrate that the applicant is a fit and
proper person.
Goodwill reflects the value by which consideration exceeds the fair value of net assets acquired as part of a business combination including the
deferred tax liability arising on acquisitions.
Licences comprise the cost of acquired betting shop and online licences, as well as licences acquired as part of acquisitions.
Software relates to the capitalisation of internally developed software (£144.7m of 2025 additions) and the cost of acquired software, through
purchase or business combination.
Customer relationships, trade-marks and brand names relate to the fair value of customer lists, trade-marks and brand names acquired as part of
business combinations, primarily relating to the bwin, Ladbrokes Coral Group, Enlabs, SuperSport, BetCity, 365Scores, STS and TAB NZ businesses.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 205
14 Impairment testing of goodwill and indefinite life intangible assets
An impairment loss is recognised for any amount by which an asset’s carrying amount exceeds its recoverable amount. The recoverable amount is
the higher of an asset’s fair value less costs to sell and its value in use. For the purposes of assessing impairment, assets are grouped at the lowest
levels for which there are separately identifiable cash flows (cash-generating units).
Within UK and TAB NZ Retail, the cash-generating units (“CGUs) are generally an individual Licensed Betting Office (“LBO”) and, therefore,
impairment is first assessed at this level for the relevant intangibles (such as software and licences) and property, plant and equipment, with any
impairment arising booked to the intangibles and property, plant and equipment on a pro-rata basis. Since goodwill, customer relationships and
brand names have not been historically allocated to individual LBOs, a secondary assessment is then made to compare the carrying value of the
segment against the recoverable amount with any additional impairment then taken against goodwill first. Other Retail CGUs are assessed as a
whole due to either being franchise arrangements or on the basis of materiality.
For International the CGU is defined as websites hosted by proprietary platforms based in non-UK countries, and for all other segments the CGU is
the relevant geographical location or business unit. Any impairments are made firstly to goodwill, next to any capitalised intangible asset and then
finally to property, plant and equipment. The expected cash flows generated by the assets are discounted using appropriate discount rates that
reflect the time value of money and risks associated with the group of assets.
During the year, the Group’s STS business migrated onto the same proprietary platform as the SuperSport business, as well as being internally
managed and monitored together as the CEE operating segment. Therefore the previous CGUs of SuperSport and STS have been combined within
the new CEE CGU as presented in the diagram on page 208.
For both tangible and intangible assets, the future cash flows are based on the forecasts and budgets of the CGU or business discounted to reflect
time value of money. The key assumptions within the UK and European Retail budgets are over-the-counter wagers (customer visits and spend per
visit), the average number of machines per shop, gross win per shop per week, salary increases, the potential impact of the shop closures and the
fixed costs of the LBOs. The key assumptions within the budgets for online businesses are the number of active customers, net revenue per head,
win percentage, marketing spend, revenue shares and operating costs. These assumptions are the basis of the EBITDA forecasts which are used for
the value in use calculations. All forecasts take into account the impact of the Group’s sustainability commitments as well as any significant impacts
of climate change.
The value in use calculations use cash flows based on detailed, Board-approved, financial budgets prepared by management covering a three-year
period which have been risk adjusted for factors specific to each CGU. These forecasts have been extrapolated over years 4 to 9 representing a
declining growth curve from year 3 until the long-term forecast growth rate is reached. The growth rates used from years 4 to 9 range from 0% to
8% (2024: between 0% and 10%). From year 10 onwards long-term growth rates used are between 0% and 4% (2024: between 0% and 2%) and
are based on the long-term GDP growth rate of the countries in which the relevant CGUs operate or the relevant outlook for the business. An nine-
year horizon is considered appropriate based on the Group’s history of underlying profit as well as ensuring there is an appropriate decline to long-
term growth rates from those growth rates currently observed in our key markets. A 0% growth rate (2024: 0%) has been used for most of the Retail
operating segment including the UK. All key assumptions used in the value in use calculations reflect the Group’s past experience unless a relevant
external source of information is available. Whilst the same approach is adopted for TAB NZ impairment reviews, the value in use is assessed over
the 25-year life of the licence rather than into perpetuity.
The discount rate calculation is based on the specific circumstances with reference to the WACC and risk factors expected in the industry in which
the Group operates.
The pre-tax discount rates used and the associated carrying value of goodwill by CGU is as follows:
2025
2024
2025
2024
Goodwill
%
%
£m
£m
UK Retail
12.4
12.8
39.5
76.4
UK Digital
11.6
11.3
483.0
933.6
International
13.2
11.6
1,361.4
1,315.4
Australia
14.7
13.7
130.4
134.5
Belgium Retail
12.3
12.8
Belgium Digital
12.3
12.8
11.5
Eurobet Retail
13.4
13.5
78.8
74.9
Eurobet Digital
13.4
13.5
309.4
294.2
Enlabs
11.3
12.0
206.2
196.0
BetCity
11.3
13.0
81.9
77.8
CEE
11.1-11.7
n/a
851.4
n/a
SuperSport
n/a
11.7
n/a
503.6
STS
n/a
13.6
n/a
301.8
365Scores
13.5
11.3
82.3
88.0
TAB NZ Retail
13.2
14.2
TAB NZ Digital
13.2
14.2
84.6
89.0
ROI
11.1
11.3
6.2
Crystalbet
13.6
11.3
34.9
36.0
3,743.8
4,138.9
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
206 Entain plc Annual Report 2025
14 Impairment testing of goodwill and indefinite life intangible assets (continued)
It is not practical or material to disclose the carrying value of individual licences by LBO.
Included within trade-marks and brand names are £1,398.4m (2024: £1,398.4m) of intangible assets considered to have indefinite lives. These
assets relate to the UK Ladbrokes and Coral brands and are assessed on a combined CGU basis between UK Retail and UK Digital (see diagram on
page 208).
Impairment recognised during the year
Impairments of intangible assets and property, plant and equipment are recognised as separately disclosed items within operating expenses (see
Note 6).
UK
As communicated to the market the recently announced tax changes in the UK online business are expected to have a material impact on
profitability post mitigation. As such, the outlook for the UK business for 2026 and beyond has been reduced. This reduction has led to a non-cash
impairment charge of £487.7m against our UK goodwill.
Belgium
During the year, the Group recorded a non-cash impairment charge of £76.9m against Belgium. This is driven by ongoing rationalisation of the retail
estate which has a consequential impact on our online business given retail is a major acquisition channel for online. This has been reflected in our
forecasts for the business looking ahead.
Republic of Ireland
Continued challenges remain against our Retail estate in ROI as a result of a reduced outlook for this market. During the year, the Group recorded a
non-cash impairment charge of £18.3m against the ROI CGU.
FHG
As part of the sale process of the FHG business in Australia, a £3.9m impairment charge has been determined against the recoverable value of the
business’s assets.
Sensitivity analysis
Sensitivity analysis for the impairment charge recognised on the UK CGUs in the year is given below. The remaining CGUs with an impairment
charge have not been disclosed as the remaining assets associated with the ROI and Belgium CGUs are not material and the impairment on FHG
was based on an external sale valuation. Whilst there has been no impairment recognised on the Group’s TAB NZ CGUs, the headroom is minimal
and the impact of changes in assumptions on the impairment assessment is disclosed below. For all other CGUs, no reasonable change in
assumptions would cause an additional material impairment.
1% 1% 5%
growth rate discount rate EBITDA
Impairment
£m
£m
UK
211.4
212.9
178.7
TAB NZ
58.0
67.8
47.3
269.4
280.7
226.0
Impairment recognised during the prior year
TAB NZ
During the prior year, the Group recorded a non-cash impairment charge of £142.5m against TAB NZ (Digital CGU £124.0m, Retail CGU £18.5m)
which arose as a result of the outlook for the New Zealand business deteriorating during 2024. Whilst this is in part due to the delay in the
introduction of the legislative net (geo-blocking), forecast underlying growth has also reduced.
STS
During the prior year, our Polish business continued to face aggressive competitor activity. Whilst initial views were that the intensity of competition
would reduce as the year progressed and normalise ahead of 2025, we were yet to see any easing at the year end. As such, the outlook for the
Polish business for 2025 and beyond was reduced. This reduction led to a non-cash impairment charge of £75.9m against the STS CGU.
BetCity
With ongoing changes in regulation in the Netherlands and the introduction of deposit limits, the most recent of which was on 1 October 2024, and a
higher gaming tax rate, the outlook for the BetCity business weakened over 2024. This reduction in the outlook led to a non-cash impairment charge
of £113.1m against the BetCity CGU.
Belgium
During the prior year, the Group recorded a non-cash impairment charge of £76.3m against Belgium (Retail CGU £50.5m, Digital CGU £25.8m). This
was driven by ongoing heavy regulation in Retail and the decline in online casino NGR as a result of the wallet decoupling with bwin.be.
Republic of Ireland
Continued challenges relating to our Retail estate in ROI as a result of a reduced outlook for this market. During the prior year, the Group recorded a
non-cash impairment charge of £8.7m against the ROI CGU.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 207
14 Impairment testing of goodwill and indefinite life intangible assets (continued)
Impairment testing across the business
Customer
Licences/Franchisees
PPE & Software
relationships
Goodwill
Brand name
UK Digital UK Digital Impairment review Combined
UK Digital/UK Retail
Impairment
UK Retail
UK Retail site by site Impairment review
UK Retail Impairment review
review
ROI ROI Impairment review
International International Impairment review
Eurobet Eurobet Digital Impairment review
Digital Eurobet
Impairment
Eurobet Eurobet Retail Impairment review review
Retail
Belgium Belgium Digital Impairment review
Digital Belgium
Impairment
Belgium Belgium Retail Impairment review review
Retail
Australia Australia Impairment review
Enlabs Enlabs Impairment review
BetCity BetCity Impairment review
CEE CEE Impairment review
365
Scores
365
Scores
Impairment review
TAB NZ TAB NZ Digital Impairment review
Digital TAB NZ
Impairment
TAB NZ
TAB NZ site by site Impairment review
TAB NZ Retail Impairment review
review
Retail
Crystalbet Crystalbet Impairment review
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
208 Entain plc Annual Report 2025
15 Property, plant and equipment
Land and Plant and Fixtures Leased
buildings equipment and fittings
assets
Total
£m
£m
£m
£m
£m
Cost
At 1 January 2024
58.7
168.4
275.6
624.4
1,127.1
Exchange adjustment
(2.0)
(6.7)
(11.7)
(7.3)
(27.7)
Additions
5.5
30.1
49.0
132.4
217.0
Disposals
(1.6)
(4.2)
(16.7)
(202.0)
(224.5)
Reclassification
(0.3)
(15.4)
15.9
(2.3)
(2.1)
At 31 December 2024
60.3
172.2
312.1
545.2
1,089.8
Exchange adjustment
(0.2)
5.2
6.3
4.4
15.7
Additions
12.2
25.0
69.7
89.0
195.9
Disposals
(5.0)
(7.1)
(29.6)
(48.5)
(90.2)
Reclassification
5.6
7.4
(15.2)
2.4
0.2
At 31 December 2025
72.9
202.7
343.3
592.5
1,211.4
Accumulated depreciation
At 1 January 2024
22.8
67.0
117.8
386.1
593.7
Exchange adjustment
(1.2)
(2.2)
(11.7)
(2.9)
(18.0)
Depreciation charge
5.9
33.0
44.0
63.2
146.1
Impairment
1.2
1.3
4.8
11.5
18.8
Disposals
(1.6)
(4.2)
(16.7)
(202.0)
(224.5)
Reclassification
2.1
(0.6)
(1.6)
(0.1)
At 31 December 2024
29.2
94.3
136.6
255.9
516.0
Exchange adjustment
0.1
4.3
5.2
2.9
12.5
Depreciation charge
6.8
29.8
39.9
72.9
149.4
Disposals
(2.4)
(5.3)
(29.2)
(40.3)
(77.2)
Impairment
0.4
2.6
11.0
22.7
36.7
Reclassification
2.1
(0.4)
(1.4)
0.3
At 31 December 2025
36.2
125.3
162.1
314.1
637.7
Net book value
At 31 December 2024
31.1
77.9
175.5
289.3
573.8
At 31 December 2025
36.7
77.4
181.2
278.4
573.7
At 31 December 2025, the Group had not entered into contractual commitments for the acquisition of any property, plant and equipment (2024: £nil).
Included within fixtures, fittings and equipment are assets in the course of construction which are not being depreciated of £32.0m (2024: £26.4m),
relating predominantly to refurbishments and hardware roll out in retail stores.
An impairment charge of £36.7m (2024: £18.8m) has been made against the Group’s ROI and Belgium businesses and the prior year relates to
closed retail shops and office buildings. See Notes 6 and 14 for further details.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 209
15 Property, plant and equipment (continued)
Analysis of leased assets:
Land and Plant and
buildings
equipment
Total
£m
£m
£m
Cost
At 1 January 2024
600.9
23.5
624.4
Exchange adjustment
(6.9)
(0.4)
(7.3)
Additions
93.7
38.7
132.4
Disposals
(192.5)
(9.5)
(202.0)
Reclassifications
(4.4)
2.1
(2.3)
At 31 December 2024
490.8
54.4
545.2
Exchange adjustment
4.2
0.2
4.4
Additions
85.5
3.5
89.0
Disposals
(46.2)
(2.3)
(48.5)
Reclassification
2.4
2.4
At 31 December 2025
534.3
58.2
592.5
Accumulated depreciation
At 1 January 2024
375.2
10.9
386.1
Exchange adjustment
(2.8)
(0.1)
(2.9)
Depreciation charge
58.9
4.3
63.2
Impairment
11.1
0.4
11.5
Disposals
(192.5)
(9.5)
(202.0)
At 31 December 2024
249.9
6.0
255.9
Exchange adjustment
2.8
0.1
2.9
Depreciation charge
62.8
10.1
72.9
Disposals
(38.4)
(1.9)
(40.3)
Impairment
21.1
1.6
22.7
At 31 December 2025
298.2
15.9
314.1
Net book value
At 31 December 2024
240.9
48.4
289.3
At 31 December 2025
236.1
42.3
278.4
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
210 Entain plc Annual Report 2025
16 Interest in joint venture
Share of joint
venture’s net
assets
£m
Cost
At 1 January 2024
Additions
19.8
Exchange adjustment
(2.5)
Share of loss after tax
(109.4)
Share of other comprehensive loss (movement in translation reserve)
(0.1)
Liability
92.2
At 31 December 2024
Dividends received
(102.2)
Exchange adjustment
7.2
Share of profit after tax
66.0
Share of other comprehensive profit (movement in translation reserve)
0.2
Liability
28.8
At 31 December 2025
The joint venture predominantly represents the Group’s investment in BetMGM set up in the US in which a 50% stake is held.
As the dividends received from BetMGM are greater than the cumulative share of profits recognised, the Group has recorded £128.1m as deferred
income (2024: £99.4m of potential future obligations).
Summarised financial information in respect of the Group’s joint venture’s net assets is set out below:
2025
2024
£m
£m
Non-current assets
92.3
101.7
Cash and cash equivalents
130.1
233.4
Other current assets
93.5
165.3
Current assets
223.6
398.7
Balances with customers
(218.1)
(257.9)
Other current liabilities
(327.7)
(429.1)
Current liabilities
(545.8)
(687.0)
Non-current liabilities
(26.3)
(12.1)
Net liabilities
(256.2)
(198.7)
Group’s share of net liabilities
(128.1)
(99.4)
2025
2024
Summarised statement of comprehensive income
£m
£m
Revenue
2,148.2
1,660.2
Depreciation and amortisation
(40.5)
(34.4)
Other operating expenses
(1,976.5)
(1,844.5)
Income tax
0.9
(0.1)
Profit/(loss) for the year
132.1
(218.8)
Other comprehensive profit/(loss)
0.4
(0.1)
Total comprehensive profit/(loss)
132.5
(218.9)
Group’s share of profit/(loss)
66.2
(109.5)
Contingent liabilities relating to the Group’s interest in joint ventures are set out in Note 31.
The risks associated with the Group’s interest in joint ventures are aligned to the same risks the Group is exposed to on the basis that they operate
wholly within the betting and gaming market.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 211
17 Interest in associates and other investments
Share of
associates’ Other
net assets
investments
Total
£m
£m
£m
Cost
At 1 January 2024
27.7
19.4
47.1
Revaluation gain
0.7
0.7
Disposals
(5.2)
(5.2)
Impairment
(3.1)
(3.1)
Dividends received
(1.4)
(1.4)
Share of loss after tax
(4.8)
(4.8)
Foreign exchange
(0.7)
(0.7)
At 31 December 2024
21.5
11.1
32.6
Revaluation gain
0.8
0.8
Additions
0.1
0.1
Dividends received
(0.4)
(0.4)
Share of profit after tax
0.1
0.1
Foreign exchange
0.9
0.8
1.7
At 31 December 2025
22.1
12.8
34.9
Revaluation gain includes £0.1m loss (2024: £nil) recognised through other comprehensive income with the remaining gain of £0.9m (2024: £0.7m
gain) recognised through profit or loss.
Associates
Summarised financial information in respect of the associates is set out below:
2025
2024
£m
£m
Non-current assets
35.9
68.7
Current assets
84.5
45.5
Non-current liabilities
(7.1)
Current liabilities
(89.8)
(66.3)
Net assets
30.6
40.8
Group’s share of net assets
22.1
21.5
Revenue for the year
302.6
313.3
Profit/(loss) for the year
6.6
(6.8)
Other comprehensive income
Total comprehensive income/(expense)
6.6
(6.8)
Group’s share of total comprehensive income/(expense)
0.1
(4.8)
Further details of the Group’s associates are listed in Note 32.
The financial year end of Sports Information Services (Holdings) Limited (SIS), an associate of the Group, is 31 March. The Group has included the
results for SIS for the 12 months ended 31 December 2025.
All associates are private companies and there are no quoted market prices available for their shares.
The risks associated with associate investments are considered to be aligned to the same risks the Group is exposed to on the basis that they
operate wholly within the betting and gaming market .
Other investments of £12.8m (2024: £11.1m) consist of investments which have no fixed maturity date or coupon rate.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
212 Entain plc Annual Report 2025
18 Trade and other receivables
2025
2024
£m
£m
Trade receivables
42.5
36.4
Other receivables
479.2
454.6
Finance lease receivable
3.8
4.4
Prepayments
118.2
95.5
643.7
590.9
Trade and other receivables are presented on the Balance Sheet as follows:
2025
2024
£m
£m
Current
613.7
563.8
Non-current
30.0
27.1
Total
643.7
590.9
Trade receivables are non-interest bearing and are generally on 30-90 day terms. Trade and other receivables are reviewed for impairment on an
ongoing basis, taking account of the ageing of outstanding amounts and the credit profile of customers. Impaired receivables, including all trade
receivables that are a year old, are provided for in an allowance account. Impaired receivables are derecognised when they are assessed as
irrecoverable. The expected credit losses arising from receivables are not considered to be material and therefore has not been recognised.
Other receivables includes interest on the Greek tax repayment of €34.9m (2024:34.9m) which is owed from Greek tax authorities and is
outstanding while the appeal is ongoing. See Note 31 for more details. Other receivables also include amounts receivable from payment service
providers of £120.3m (2024: £136.8m), joint ventures receivables of £66.8m (2024: £89.6m) and Italy tax credits of £202.5m (2024: £135.1m).
There is also a number of other smaller items such as regulatory deposits, security deposits, rent deposits and balances due from affiliates and
partners. The Group does not perceive there to be a material credit risk against these items.
19 Cash and cash equivalents
2025
2024
£m
£m
Cash and short-term deposits
554.1
588.9
Cash and cash equivalents in the consolidated statement of cash flows comprises cash at bank, overdrafts net of short-term investments and
includes £203.8m (2024: £198.3m) restricted in respect of customers.
20 Trade and other payables
2025
2024
£m
£m
Trade payables
83.6
108.2
Other payables
1
412.7
531.3
Social security and other taxes
239.1
265.8
Accruals and deferred income
2
558.4
501.7
1,293.8
1,407.0
1. Includes £290.6m (2024: £428.0m) relating to a DPA settlement which is being repaid over a four-year term.
2. Includes £128.1m (2024: £99.4m) recognised as deferred income from our joint venture investment in BetMGM. See Note 16 for further details.
Trade and other payables are presented on the Balance Sheet as follows:
2025
2024
£m
£m
Current
1,154.5
1,120.6
Non-current
139.3
286.4
Total
1,293.8
1,407.0
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 213
21 Lease liabilities
2025
2024
£m
£m
Current
Lease liabilities
70.5
77.2
Non-current
Lease liabilities
249.2
247.3
Total lease liabilities
319.7
324.5
The Group’s leasing activity consists of leases on property, cars, self-service betting terminals and office equipment. The majority of those relate to
the leasing of LBOs within the Retail estates and office buildings.
Each lease is reflected on the balance sheet as a right-of-use asset and a lease liability. Variable lease payments which do not depend on an index or
a rate (such as lease payments on gaming machines based on a percentage of revenue) are excluded from the measurement of the lease liability
and asset. The Group classifies its right-of-use assets in a consistent manner to its property, plant and equipment (see Note 15).
Leases of vehicles and IT equipment are generally limited to a new lease term of 3 to 5 years. Leases of property generally have a lease term ranging
from 5 to 10 years, with some legacy leases extending out to 20 years and beyond. Most new leases of property are now generally expected to be
limited to no more than 10 years, with a break option after no more than 5 years, except in special circumstances.
The maturity analysis of lease liabilities is as follows:
Minimum lease payments due
Within 1
1–2 years
2–5 years
> 5 years
Total
year
£m
£m
£m
£m
£m
2025
Net present value
70.5
59.2
116.9
73.1
319.7
2024
Net present value
77.2
64.1
122.0
61.2
324.5
The Group secures the use of its retail premises primarily through taking out leases for these premises. Typically, the leases are for a duration
between 5 and 10 years. In respect of the UK property portfolio there is commonly a right to negotiate replacement leases on expiry, by virtue of the
Landlord and Tenant Act 1954. Details of undiscounted amounts payable under leases are set out in Note 24.
Certain lease payments are not recognised as a liability. This arises when the Group continues to pay rents and occupy properties after the lease has
expired. Payments made under such leases are expensed on a straight-line basis. In addition, certain variable lease payments and irrecoverable VAT
are not permitted to be recognised as lease liabilities and are expensed as incurred.
The use of extension and termination options gives the Group added flexibility in the event it has identified more suitable premises in terms of cost
and/or location or determined that it is advantageous to remain in a location beyond the original lease term. An option is only exercised when
consistent with the Group’s regional markets strategy and the economic benefits of exercising the option exceeds the expected overall cost.
Amounts paid for short-term and low-value leases not included within the lease liability are immaterial.
The Group incurred rent and associated costs of £13.4m (2024: £18.5m). These are predominantly driven by VAT on rental charges not being
recoverable and held over leases.
Details of total cash outflow relating to leases, are disclosed in the consolidated statement of cash flows.
Group as lessor:
Finance lease receivables are included in the statement of financial position within trade and other receivables and are as follows:
2025
2024
£m
£m
Current
0.8
0.9
Non-current
3.0
3.5
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
214 Entain plc Annual Report 2025
21 Lease liabilities (continued)
The maturity analysis of lease receivables, including the undiscounted lease payments to be received, is as follows:
Within
1 year
1–2 years
2–5 years
> 5 years
Total
£m
£m
£m
£m
£m
2025
Lease payments receivable
1.0
0.6
1.5
1.8
4.9
Interest
(0.2)
(0.2)
(0.4)
(0.3)
(1.1)
Present value of lease payments receivable
0.8
0.4
1.1
1.5
3.8
2024
Lease payments receivable
1.2
0.9
1.6
2.1
5.8
Interest
(0.3)
(0.2)
(0.5)
(0.4)
(1.4)
Present value of lease payments receivable
0.9
0.7
1.1
1.7
4.4
Operating lease commitments – Group as lessor
A number of the sublease agreements for unutilised space in the UK shop estate are not classified as finance leases within IFRS 16. These non-
cancellable leases have remaining lease terms of between 1 and 10 years. The future minimum rentals receivable under these non-cancellable
operating leases at 31 December are as follows:
2025
2024
£m
£m
Within one year
0.2
0.3
After one year but not more than five years
0.6
0.8
After five years
0.3
0.4
1.1
1.5
22 Interest-bearing loans and borrowings
2025
2024
£m
£m
Current
Euro-denominated loans
2.4
2.3
USD-denominated loans
24.2
22.4
Sterling-denominated loans
1
(1.2)
0.6
25.4
25.3
Non-current
Euro-denominated loans
1,095.5
1,037.1
USD-denominated loans
2,397.8
2,568.8
Sterling-denominated loans
153.8
3,647.1
3,605.9
1. Balance relates to capitalised fees on our bank facilities
As at 31 December 2025 there were £570.0m (2024: £560.0m) of committed bank facilities of which £160.0m (2024: £nil) were drawn down and
£7.3m (2024: £7.6m) of facilities which have been utilised for letters of credit.
On 18 March 2025, the Group refinanced its revolving credit facility, extending its latest maturity from July 2026 to March 2030. The facility was also
increased and now has total commitments (including letters of credit) of £645m. The facility is subject to a springing maturity, to three months prior to
the earliest term loan maturity, if at least a 25% stub of the shortest-dated term loan remains outstanding. At 31 December 2025, the facility’s effective
maturity date was 30 March 2028.
On 31 July 2025, the Group announced the refinancing of its existing $1,100m and $2,218m term loans. The existing $1,100m term loan margin
reduced by 35bps to 225bps, which was allocated at an original issue discount (“OID) of 99.875 and the maturity date has been extended from
29 March 2027 to 31 July 2032. The existing $2,218m term loan margin reduced by 50bps to 225bps, which was allocated at par and the maturity
date remains 31 October 2029.
On 7 August 2025, the Group signed a 2 year £500m bridge facility solely for the purposes of acquiring some or all of the Entain CEE minority
investment should the need arise. The facility is available to draw for 12 months from signing, extendable by 3 months. If drawn, it has a 9 month term.
On 13 November 2025, the Group announced the pricing of500m senior secured notes due 30 November 2031 at a fixed coupon of 4.875%, which
were issued on 24 November 2025, and used to immediately repay €500m of the Group’s existing1,265m Term Loan B facility due 30 June 2028.
The Groups senior facilities agreement contains a single financial covenant: a springing leverage covenant (subject to customary cure rights) and
solely for the benefit of the lenders under the revolving credit facility (RCF”). The financial covenant is tested only in respect of a quarter-end date
where the aggregate outstanding principal amount of all loans under the RCF (excluding utilisations of the RCF by way of letters of credit or bank
guarantees) exceeds 40% of the total RCF commitments as at that date.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 215
23 Provisions
Property
and Litigation and
contract Restructuring regulation
provisions provisions
provisions
Total
£m
£m
£m
£m
At 1 January 2024
5.3
3.3
16.5
25.1
Provided
12.0
3.1
45.0
60.1
Utilised
(3.9)
(3.3)
(39.4)
(46.6)
Released
(0.5)
(0.5)
Foreign exchange
(0.1)
(0.3)
(0.4)
At 31 December 2024
12.8
3.1
21.8
37.7
Provided
3.8
1.2
109.2
114.2
Utilised
(4.1)
(3.1)
(44.8)
(52.0)
Released
(0.1)
(1.0)
(1.1)
Foreign exchange
(0.2)
0.6
0.4
At 31 December 2025
12.2
1.2
85.8
99.2
Property and contract provisions
The Group is party to a number of leasehold property contracts. Provision has been made against the unavoidable non-rent costs on those leases
where the property is now vacant. Provisions have been based on management’s best estimate of the minimum future cash flows to settle the
Group’s obligations, considering the risks associated with each obligation, discounted at a risk-free interest rate of 4.1%. The periods of vacant
property commitments range from 1 to 9 years (2024: 1 to 10 years). In accordance with IFRS 16, the rental elements of certain property provisions
are included within lease liabilities.
Restructuring provisions
Restructuring provisions relate to redundancy costs due to be paid in 2026 as a result of Project Romer initiatives.
Litigation and regulation provisions
A litigation and regulation provision of £85.8m has been recorded relating to estimates for potential liabilities which may arise in the Group because
of customer claims and other litigation related past practices. These provisions have been updated to reflect management’s best estimate of
probable cash outflows related to these matters.
AUSTRAC
On 16 December 2024, the Australian Transaction Reports and Analysis Centre ("AUSTRAC") commenced civil penalty proceedings in the Federal
Court of Australia against Entain Group Pty Ltd, the Group's subsidiary in Australia ("Entain Australia"). The full Statement of Claim was filed on 31
March 2025, alleging contraventions of the Australian Anti-Money Laundering and Counter-Terrorism Financing ("AML and CTF") Act 2006. An
Amended Statement of Claim was subsequently filed on 19 August 2025.
As previously disclosed, the investigation was announced by AUSTRAC in September 2022 and Entain has cooperated fully with AUSTRAC
throughout its investigation. In December 2022, a dedicated programme of further enhancements to Entain Australia’s AML and CTF systems and
processes was commenced, which was subsequently completed in June 2025. All remediation activities required under the dedicated programme, as
communicated to AUSTRAC, are complete.
In July 2025, AUSTRAC and Entain took part in a mediation on a confidential and without prejudice basis. Neither party has asked to terminate the
mediation process and, whilst the without prejudice discussions continue, a further meeting between Entain, AUSTRAC and the mediator is expected
at the end of March 2026. Entain Australia filed its defence at the end of October 2025. In the previous financial reporting period, the AUSTRAC
proceedings were disclosed as a contingent liability, referencing previous penalties ordered in proceedings against entities in the gaming sector
which ranged from AUD$45m to AUD$450m. It was stated that proceedings may result in a penalty being levied which could potentially be
material, however management were unable to determine a reliable estimate at that time.
As part of the preparation of the financial statements, the Directors have considered the current status of the AUSTRAC proceedings and have
concluded that, in line with the requirements of IAS 37 Provision, Contingent Liabilities and Contingent Assets, it is appropriate to maintain the
provision recognised at half-year of AUD$100m. Although a provision has been recognised, there remains considerable uncertainty in relation to the
outcome of the matter and a wide range of possible penalties. The Directors continue to note the range of penalties in the proceedings against other
entities in the gaming sector. The considerable uncertainty relates to matters including: (a) the extent to which Entain Australia and AUSTRAC reach
agreement in principle as to the amount of any penalty in the course of ongoing without prejudice discussions; (b) if so, whether the Court will make
an order consistent with any amount agreed between the parties (and the Directors note that the Court has wide discretion in this regard); and (c) if
Entain Australia and AUSTRAC are unable to reach an agreement in principle on the amount of any penalty, what penalty the Court may determine
following a contested proceeding. As such, should any penalty become payable by Entain Australia, it may differ materially from the provision
recorded as at 31 December 2025.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
216 Entain plc Annual Report 2025
23 Provisions (continued)
Player claims
The Group faces claims initiated by Austrian and German players relating to the return of their gambling losses. A provision of £18.1m has been
made for certain of these claims (see Note 31 for further details).
Of the total provisions at 31 December 2025, £37.7m (2024:£34.8m) is current and £61.5m (2024: £2.9m) is non-current. Provisions expected to be
settled in greater than one year are discounted at the risk-free rate.
24 Financial risk management objectives and policies
The Group’s treasury function provides a centralised service for the provision of finance and the management and control of liquidity, foreign
exchange rates and interest rates. The function operates as a cost centre and manages the Group’s treasury exposures to reduce risk in accordance
with policies approved by the Board.
The Group’s principal financial instruments comprise term loans, bank facilities, overdrafts, loan notes, bonds, financial guarantee contracts, and cash
and short-term deposits, together with certain derivative financial instruments. The main purpose of these financial instruments is to raise finance for
the Group’s operations. The Group has various other financial instruments such as trade receivables, trade payables and accruals that arise directly
from its operations. Details of derivatives are set out in Note 25.
It is, and has been throughout the year under review, the Group’s policy that no trading in financial instruments shall be undertaken other than
betting. Activity of this nature is only undertaken by the customer and is not speculative activity of the Group. The Group’s exposure to ante-post
betting and gaming transactions is not significant.
The main financial risks for the Group are exchange rate risk, interest rate risk, credit risk and liquidity risk. The Board reviews and agrees policies for
managing each of these risks and they are summarised below. The Group also monitors the market price risk arising from all financial instruments.
Interest rate risk
The Group is exposed to interest rate risk on certain of its interest-bearing loans and borrowings and on cash and cash equivalents.
The Group uses derivative financial instruments such as interest rate swaps to hedge its interest rate risk. At 31 December 2025, 42% (2024: 58%)
of the Group’s post-swap gross debt (excluding leases) was at fixed interest rates.
Interest on financial instruments at floating rates is repriced at intervals of less than six months. Interest on financial instruments at fixed rates is fixed
until the maturity of the instrument.
The table below demonstrates the sensitivity to reasonably possible changes in interest rates on income for the year when this movement is applied
to the carrying value of financial liabilities:
Profit before tax
Effect on:
2025
2024
25 basis points decrease
5.6
3.8
100 basis points increase
(22.3)
(15.2)
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 217
24 Financial risk management objectives and policies (continued)
Foreign currency risk
Given the multi-national nature of the business, the Group is exposed to foreign exchange gains and losses on its trading activities, the net assets of
its overseas subsidiaries and its non-GBP-denominated financing facilities. The primary currencies that the Group is exposed to fluctuations in are
the Euro, Australian Dollar, New Zealand Dollar and US Dollar.
Whilst the Group does not actively hedge the foreign exposure on its trading cash flows, it continuously monitors exposures to individual currencies,
taking remediating actions as necessary to manage any significant risks as they arise. In the event that the Group anticipates large transactions in
currencies other than GBP, forward exchange contracts are taken out to manage the potential foreign exchange exposure.
The Group’s exposure to the translation of net assets on foreign currency subsidiaries into its reporting currency is partially offset by the opposite
exposure on the Group’s financing facilities providing a natural economic hedge, even though the Group does not apply hedge accounting. The
Group’s policy on borrowings is broadly aligned to the underlying cash flows of the business.
The Group has financing facilities in GBP, Euros and US Dollars. As the Group’s overseas subsidiaries largely report in Euros, the Group has taken out
swap contracts to hedge the US Dollar debt into Euros in order to align the foreign currency exposure on the Group’s financing facilities with that on
the net assets of its subsidiaries. The Group has also taken out swap contracts to hedge US Dollar debt into GBP and Australian Dollars.
A 5% weakening in the Euro would reduce Group operating profit by £27.9m (2024: £29.1m) and increase net assets by £9.7m (2024: £31.9m
decrease) when applied to the results of the year in question.
A 5% weakening in the Australian Dollar would reduce Group operating profit by £2.2m (2024: £2.5m) and net assets by £2.8m (2024: £6.6m) when
applied to the results of the year in question.
A 5% weakening in the US Dollar would reduce Group operating profit by £4.3m (2024: £5.0m increase) arising from the share of profit of joint
venture and reduce net assets by £5.1m (2024: no material net assets) when applied to the results of the year in question.
A 5% weakening in the New Zealand Dollar would reduce Group operating profit by £1.1m (2024: £0.6m) and increase net assets by £1.5m (2024:
£5.7m) when applied to the results of the year in question.
Credit risk
The Group is not subject to significant concentration of credit risk, with exposure spread across a large number of counterparties and customers.
Receivable balances are monitored on an ongoing basis. Any changes to credit terms are assessed and authorised by senior management on an
individual basis.
With respect to credit risk arising from the other financial assets of the Group, which comprise cash and cash equivalents, the Group’s exposure to
credit risk arises from default of the counterparty, with a primary exposure equal to the carrying amount of these instruments. Credit risk in respect of
cash and cash equivalents is managed by restricting those transactions to banks that have a defined minimum credit rating and by setting an
exposure ceiling per bank.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
218 Entain plc Annual Report 2025
24 Financial risk management objectives and policies (continued)
Liquidity risk
The Group’s objective is to maintain a balance between continuity of funding and flexibility through the use of borrowings with a range of maturities.
The Group’s policy on liquidity is to ensure that there are sufficient medium-term and long-term committed borrowing facilities to meet the medium-
term funding requirements. At 31 December 2025, there were undrawn committed borrowing facilities of £410.0m (2024: £560.0m). Total
committed facilities had an average maturity of 4.4 years (2024: 3.5 years).
The total gross contractual undiscounted cash flows of financial liabilities, including interest payments, fall due as follows. Cash flows in respect of
financial guarantee contracts reflect the probability weighted cash flows.
On demand
or within
1 year
1–2 years
2–5 years
> 5 years
Total
2025
£m
£m
£m
£m
£m
Interest-bearing loans and borrowings
233.4
229.2
2,992.3
1,303.4
4,758.3
Other financial liabilities
706.8
78.4
235.3
1,938.3
2,958.8
Trade and other payables
596.1
151.3
747.4
Lease liabilities
91.0
75.3
144.5
92.5
403.3
Total
1,627.3
534.2
3,372.1
3,334.2
8,867.8
On demand
or within
1 year
1–2 years
2–5 years
> 5 years
Total
2024
£m
£m
£m
£m
£m
Interest-bearing loans and borrowings
265.5
1,341.5
3,027.1
4,634.1
Other financial liabilities
223.7
107.6
848.3
2,354.4
3,534.0
Trade and other payables
618.9
151.3
151.3
921.5
Lease liabilities
91.6
75.7
145.5
78.8
391.6
Total
1,199.7
1,676.1
4,172.2
2,433.2
9,481.2
Details of discounted contractual cash flows of leasing liabilities are set out in Note 21.
Capital risk management
The primary objective of the Group’s capital management is to ensure that it maintains a credit quality that enables the Group to raise funds at an
economic interest rate and to maintain healthy capital ratios in order to support its business and maximise shareholder value. The Group manages its
capital structure and makes adjustments to it in light of changes in economic conditions. To maintain or adjust the capital structure, the Group may
adjust the dividend payment to shareholders, adjust borrowings, return capital to shareholders or issue new shares.
The Group monitors capital using an adjusted net debt to underlying EBITDA ratio. The ratio at 31 December 2025, was 3.1 times (2024: 3.1 times).
See Note 26 for further details.
The Group’s funding policy is to raise funds centrally to meet the Group’s anticipated requirements. These are planned so as to mature at different
stages in order to reduce refinancing risk. The Board reviews the Group’s capital structure and liquidity periodically.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 219
25 Financial instruments and fair value disclosures
The table below analyses the Group’s financial instruments into their relevant categories:
Assets/
Assets at
(liabilities)
fair value
at fair value
through other
Amortised
through
comprehensive
cost
profit and loss
income
Total
31 December 2025
£m
£m
£m
£m
Assets
Non-current:
Other investments (Note 17)
1.2
4.6
7.0
12.8
Trade and other receivables
30.0
30.0
Current:
Trade and other receivables
495.5
495.5
Derivative financial instruments
2.6
2.6
Cash and short-term investments (including customer funds)
554.1
554.1
Total
1,080.8
7.2
7.0
1,095.0
Liabilities
Current:
Customer balances
(197.0)
(197.0)
Interest-bearing loans and borrowings
1
(25.4)
(25.4)
Trade and other payables
(915.4)
(915.4)
Derivative financial instruments
(138.0)
(138.0)
Deferred and contingent consideration
(80.6)
(17.2)
(97.8)
Other financial liabilities
2
(587.4)
(20.6)
(608.0)
Lease liabilities (Note 21)
(70.5)
(70.5)
Non-current:
Interest-bearing loans and borrowings
(3,647.1)
(3,647.1)
Trade and other payables
(139.3)
(139.3)
Derivative financial instruments
(6.4)
(6.4)
Deferred and contingent consideration
(112.0)
(719.4)
(831.4)
Other financial liabilities
2
(6.7)
(6.7)
Lease liabilities (Note 21)
(249.2)
(249.2)
Total
(6,030.6)
(901.6)
(6,932.2)
Net financial(liabilities)/assets
(4,949.8)
(894.4)
7.0
(5,837.2)
1. The fair value of interest-bearing loans and borrowings at 31 December 2025 and 31 December 2024 is not materially different to their original cost.
2. Other financial liabilities include a put liability of £587.4m (2024: £509.1m), £6.7m of other financial liabilities (2024: £3.8m) and £20.6m of ante-post liabilities (2024: £15.9m).
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
220 Entain plc Annual Report 2025
25 Financial instruments and fair value disclosures (continued)
Assets/
Assets at
(liabilities)
fair value
at fair value
through other
Amortised
through
comprehensive
cost
profit and loss
income
Total
31 December 2024
£m
£m
£m
£m
Assets
Non-current:
Other investments (Note 17)
1.1
2.8
7.2
11.1
Derivative financial instruments
19.1
19.1
Trade and other receivables
27.1
27.1
Current:
Trade and other receivables
468.3
468.3
Derivative financial instruments
67.3
67.3
Cash and short-term investments (including customer funds)
588.9
588.9
Total
1,085.4
89.2
7.2
1,181.8
Liabilities
Current:
Customer balances
(196.6)
(196.6)
Interest-bearing loans and borrowings
1
(25.3)
(25.3)
Trade and other payables
(854.8)
(854.8)
Derivative financial instruments
(8.5)
(8.5)
Deferred and contingent consideration
(78.9)
(120.3)
(199.2)
Other financial liabilities
2
(15.9)
(15.9)
Lease liabilities (Note 21)
(77.2)
(77.2)
Non-current:
Interest-bearing loans and borrowings
(3,605.9)
(3,605.9)
Trade and other payables
(286.4)
(286.4)
Derivative financial instruments
(11.1)
(11.1)
Deferred and contingent consideration
(195.4)
(766.3)
(961.7)
Other financial liabilities
2
(512.9)
(512.9)
Lease liabilities (Note 21)
(247.3)
(247.3)
Total
(6,080.7)
(922.1)
(7,002.8)
Net financial (liabilities)/assets
(4,995.3)
(832.9)
7.2
(5,821.0)
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 221
25 Financial instruments and fair value disclosures (continued)
Fair value hierarchy
IFRS 13 requires financial assets and liabilities recorded at fair value to be categorised in three levels according to the inputs used in the calculation of
their fair value:
4 Level 1 uses quoted prices as the input to fair value calculations
4 Level 2 uses inputs other than quoted prices, that are observable either directly or indirectly
4 Level 3 uses inputs that are not observable
The following tables illustrate the Group’s financial assets and liabilities measured at fair value after initial recognition at 31 December 2025 and
31 December 2024:
2025
Level 1
Level 2
Level 3
Total
£m
£m
£m
£m
Assets measured at fair value
Derivative financial instruments
2.6
2.6
Other investments
1.9
4.5
5.2
11.6
1.9
7.1
5.2
14.2
Liabilities measured at fair value
Derivative financial instruments
(144.4)
(144.4)
Deferred and contingent consideration
(736.6)
(736.6)
Other financial liabilities
(20.6)
(20.6)
(144.4)
(757.2)
(901.6)
Net assets/(liabilities) measured at fair value
1.9
(137.3)
(752.0)
(887.4)
2024
Level 1
Level 2
Level 3
Total
£m
£m
£m
£m
Assets measured at fair value
Derivative financial instruments
86.4
86.4
Other investments
2.1
2.7
5.2
10.0
2.1
89.1
5.2
96.4
Liabilities measured at fair value
Derivative financial instruments
(19.6)
(19.6)
Deferred and contingent consideration
(886.6)
(886.6)
Other financial liabilities
(15.9)
(15.9)
(19.6)
(902.5)
(922.1)
Net assets/(liabilities) measured at fair value
2.1
69.5
(897.3)
(825.7)
There have been no transfers of assets or liabilities recorded at fair value between the levels of the fair value hierarchy.
Movements in the Group’s level 3 financial assets and liabilities were as follows:
2025
2024
£m
£m
Net liabilities the start of the year
(897.3)
(984.3)
Settlements
111.1
39.9
Transfers to liabilities
6.4
Other
(4.7)
1.2
Profit and loss account – realised gains/(losses)
0.1
(3.2)
Profit and loss account – unrealised losses
(2.7)
(39.8)
Other comprehensive income – unrealised gains on foreign exchange
41.5
82.5
Net liabilities the end of the year
(752.0)
(897.3)
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
222 Entain plc Annual Report 2025
25 Financial instruments and fair value disclosures (continued)
Included within other financial assets and derivative financial instruments measured at fair value are:
4 Currency swaps held against debt instruments as an asset of £2.6m (2024: £86.4m) and a liability of £144.4m (2024: £19.6m).
4 Investments in RAS Technology of £1.9m (2024: £2.1m) and Intuitive Investment Group plc (“IIG) of £5.1m (2024: £5.1m), both designated as fair
value through other comprehensive income.
4 Investments in Scout Gaming of £0.1m (2024: £0.1m), convertible equity instruments with Visa Inc. for £3.8m (2024: £2.7m) and other investment
funds of £0.7m (2024: £nil), all designated as fair value through profit and loss.
The fair value of the investments at 31 December 2025 and 31 December 2024 is not materially different to their original cost.
Contingent and deferred consideration
Contingent and deferred consideration arises through business combinations, the fair value for which is reassessed at each reporting date using
updated inputs and assumptions based on the latest financial forecasts of each respective business. As at 31 December 2025, contingent and
deferred consideration was £929.2m (2024: £1,161.0m), including £908.6m on TAB NZ as well as from the Group’s acquisitions of ASF Limited and
365 Scores in the prior years.
The valuation of the contingent element of consideration is subject to estimation and uncertainty as the amount payable is based on various factors,
including future profitability. With the exception of TAB NZ, based on the current profit forecast and reasonable upside and downside sensitivities,
the range of potential valuations is not expected to be materially different from that provided for in the financial statements. For TAB NZ the range of
potential outcomes could be materially different from the amounts provided as it is subject to the future performance of the business over a 25-year
time period. The fair value of contingent consideration for TAB NZ at 31 December 2025 was £716.0m (2024: £782.4m). The valuation technique
used for calculating the contingent consideration was a discounted cash flow model. The key unobservable inputs for this calculation are profit
growth rates and discount rate, with the inputs aligned with the value in use calculations used for assessing impairment. Profit growth rates have
been assumed as 0% (2024: 1%) for the Retail operating segment and between 6% and 4% for years 4-9 (2024: 8% and 2%) and 3% (2024: 2%)
for years 10 onwards for the Digital operating segment. The discount rate used within the calculations is 13.2% (2024: 14.2%). A 1% movement in
the forecast growth rate, both positive and negative, would impact the contingent consideration liability by approximately £50.0m, whereas an 0.5pp
movement in the discount rate would affect the liability by approximately £35.0m.
During the year, the Group paid £187.6m (2024: £120.5m) of deferred and contingent consideration in relation to the aforementioned acquisitions.
Put option liability
Put option liabilities are recognised for potential cash payments related to put options issued by the Group over the equity of subsidiary companies
with changes in the value being recorded in the separately disclosed items. As at 31 December 2025, a put option liability of £587.4m was included
within financial liabilities in relation to the minority holding in Entain CEE (2024: £509.1m).
Put option liabilities are recorded at present value.
The valuation of the put option liability is subject to estimation uncertainty as the amount payable is based on various factors, including future
profitability, timing of payments and market conditions.
The valuation technique used for calculating the value of the put option liability was a discounted cash flow model with a weighted average
probability of a number of scenarios relating to the various inputs. There are a number of key unobservable inputs used for the valuation with the
most sensitive being comparable company EBITDA multiples. Other key inputs include estimated timing of payments.
A 0.5x change in the EBITDA multiple, either way, would impact the liability by approximately £26m. Estimating the timing of payments is
judgemental and could have various outcomes as the put option has no expiry date but current views model scenarios within the next year.
The present value of the put option liability recognised is not materially different to fair value.
Ante-post
Ante-post liabilities are valued using methods and inputs that are not based upon observable market data. The principal assumptions relate to
anticipated gross win margins on unsettled bets. There are no reasonably probable changes to assumptions or inputs that would lead to material
changes in the fair value determined, although the final value will be determined by future sporting results.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 223
26 Net debt
The components of the Group’s adjusted net debt are as follows:
2025
2024
£m
£m
Current assets
Cash and short-term deposits
554.1
588.9
Current liabilities
Interest-bearing loans and borrowings
(25.4)
(25.3)
Non-current liabilities
Interest-bearing loans and borrowings
(3,647.1)
(3,605.9)
Net debt
(3,118.4)
(3,042.3)
Cash held on behalf of customers
(197.0)
(196.6)
Fair value swaps held against debt instruments (derivative financial (liability)/asset )
(141.8)
66.8
Deposits
12.4
20.7
Balances held with payment service providers
120.3
136.8
Sub-total
(3,324.5)
(3,014.6)
Lease liabilities
(319.7)
(324.5)
Adjusted net debt including lease liabilities
(3,644.2)
(3,339.1)
Cash held on behalf of customers represents the outstanding balance due to customers in respect of their online gaming wallets.
27 Share capital
Number of
€0.01
ordinary
shares
Total
Total
€m
£m
Authorised:
At 31 December 2024 and 31 December 2025
773,000,000
7.7
6.4
Issued and fully paid:
At 1 January 2024
638,799,891
6.4
5.2
Allotment of shares
Exercise of share options
507,119
At 31 December 2024
639,307,010
6.4
5.2
Exercise of share options
1
295,608
At 31 December 2025
639,602,618
6.4
5.2
1. Share options exercised in the year included 39,590 (2024: 43,416) exercised from an existing share issue within share options disclosures in Note 30.
The Companys share capital consists entirely of ordinary shares, accordingly all shares rank pari passu in all respects.
See Note 30 for further information on terms and amounts of shares reserved for issue under options.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
224 Entain plc Annual Report 2025
28 Notes to the statement of cash flows
28.1 Reconciliation of loss to net cash inflow from operating activities:
2025
2024
£m
£m
Net cash inflow from operations
Loss before tax
(556.8)
(357.4)
Net finance expense
362.8
107.3
Loss before tax and net finance expense
(194.0)
(250.1)
Adjustments for:
Impairment
586.8
457.4
Loss on disposal
3.8
Depreciation of property, plant and equipment
149.4
146.4
Amortisation of intangible assets
461.6
485.4
Share-based payments charge
12.1
13.3
Increase in trade and other receivables
(32.5)
(78.2)
Increase in other financial liabilities
67.2
50.7
(Decrease)/increase in trade and other payables
(143.8)
36.9
Increase in provisions
61.1
12.6
Share of results from joint venture and associate
(66.1)
114.2
Other
(1.2)
(12.4)
Cash generated from operations
904.4
976.2
28.2 Reconciliation of movements of liabilities to cash flows arising from financing activities:
Derivative
Other loans Other financial
and Lease financial (assets)/
borrowings liabilities
liabilities
1
Total
liabilities
2025
£m
£m
£m
£m
£m
Balance at 1 January
3,631.2
324.5
1,689.7
(66.8)
5,578.6
Changes from financing cash flows
Proceeds from borrowings, net of issue costs
591.9
591.9
Repayments
(459.4)
(187.6)
(647.0)
Repayment of lease liabilities
2
(76.8)
(76.8)
Settlement of derivative financial instruments
(72.6)
(72.6)
Total changes from financing cash flows
132.5
(76.8)
(187.6)
(72.6)
(204.5)
Other changes
Interest expense/discount unwind
247.6
18.3
131.3
397.2
Interest paid
3
(232.0)
(18.3)
(250.3)
New lease liabilities
82.8
82.8
Finance costs (Note 6)⁴
7.4
7.4
Re-measurement adjustments and disposals
(12.4)
(64.1)
(76.5)
Change in fair value of derivative financial instruments
281.2
281.2
Total other changes
23.0
70.4
67.2
281.2
441.8
The effect of changes in foreign exchange
(114.2)
1.6
(25.4)
(138.0)
Balance at 31 December
3,672.5
319.7
1,543.9
141.8
5,677.9
1. Other financial liabilities includes deferred and contingent consideration.
2. In addition to the above, the Group received £0.8m (2024: £1.0m) in respect of lease receivables resulting in a net repayment of finance leases of £76.0m (2024: £67.0m).
3. In addition to the above, the Group received £12.8m (2024: £16.1m) of interest income resulting in a net finance expense paid of £237.5m (2024: £254.9m).
4. The above is stated net of £1.4m (2024: £nil) in respect of exceptional interest costs which are not related to borrowings.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 225
28 Notes to the statement of cash flows (continued)
28.2 Reconciliation of movements of liabilities to cash flows arising from financing activities (continued)
Derivative
Other loans Other financial
and Lease financial (assets)/
borrowings liabilities
liabilities
1
liabilities
Total
2024
£m
£m
£m
£m
£m
Balance at 1 January
3,358.0
275.9
1,898.5
85.6
5,618.0
Changes from financing cash flows
Proceeds from borrowings, net of issue costs
591.7
591.7
Repayments
(315.9)
(101.3)
(417.2)
Repayment of lease liabilities
2
(68.0)
(68.0)
Settlement of derivative financial instruments
(37.5)
(37.5)
Total changes from financing cash flows
275.8
(68.0)
(101.3)
(37.5)
69.0
Other changes
Interest expense/discount unwind
264.6
15.7
141.1
421.4
Interest paid
3
(255.3)
(15.7)
(271.0)
New lease liabilities
132.4
132.4
Finance costs (Note 6)⁴
9.1
9.1
Re-measurement adjustments and disposals
(11.0)
(109.7)
(120.7)
Change in fair value of derivative financial instruments
(114.9)
(114.9)
Total other changes
18.4
121.4
31.4
(114.9)
56.3
The effect of changes in foreign exchange
(21.0)
(4.8)
(138.9)
(164.7)
Balance at 31 December
3,631.2
324.5
1,689.7
(66.8)
5,578.6
Non-cash movements include amounts acquired as a result of business combinations and the amortisation of issue costs incurred in respect
of debt instruments.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
226 Entain plc Annual Report 2025
29 Retirement benefit schemes
Defined contribution schemes
During the year the Group charged £21.3m of contributions (2024: £20.3m) to the consolidated income statement in relation to the defined
contribution pension schemes.
Defined benefit plans
Judgement is applied, based on legal, actuarial, and accounting guidance in IFRIC 14, regarding the amounts of net pension asset that are
recognised in the consolidated balance sheet.
Following the buy-out of the Ladbrokes Pension Plan, the Group now only has one pension scheme, the Gala Coral Pension Plan, which is a final
salary pension plan for UK employees and closed to new employees and future accrual.
At retirement each member’s pension is related to their "career average earnings" for the Gala Coral Pension Plan. The weighted average duration of
the expected benefit payments from the plan is around 12 years (2024: 13 years).
The plan’s assets are held separately from those of the Group. The plan is approved by HMRC for tax purposes, and is managed by independent
Trustees. The plan is subject to UK regulations, which require the Group and Trustees to agree a funding strategy and contribution schedule at least
every three years. Under the current contribution schedule in place, the Group does not pay contributions to Gala Coral Pension Plan but is paying the
administrative costs.
There is a risk to the Group that adverse circumstances, such as a disconnect between changes in asset investment values and required funding
obligations, could lead to a requirement for the Group to make additional contributions to fund any deficit that arises. As at the date of signing the
financial statements no such event has arisen.
The result of the latest formal actuarial valuation at 30 June 2022 for the Gala Coral Pension Plan was rolled forward to prepare a preliminary 30
June 2025 actuarial valuation. The result of this was updated to 31 December 2025 by an independent qualified actuary in accordance with IAS 19
(Revised) Employee Benefits. The value of the defined benefit obligation and current service cost have been measured using the projected unit credit
method, as required by IAS 19 (Revised). Actuarial gains and losses are recognised immediately through other comprehensive income.
The amounts recognised in the balance sheet are as follows:
2025
2024
£m
£m
Present value of funded obligations
(231.6)
(235.6)
Fair value of plan assets
288.1
290.7
Net asset
56.5
55.1
Disclosed in the balance sheet as: Retirement benefit asset
56.5
55.1
The Group has considered the appropriate accounting treatment in respect of the pension plan surplus, considering the current agreement with the
Trustees, and concluded the recognition of the surplus is appropriate. Whilst the Trustees have discretionary rights over the use of any surplus, the
nature of the plan means that any surplus that exists once all liabilities have been settled will be returned to the Group.
The amounts recognised in the income statement are as follows:
2025
2024
£m
£m
Analysis of amounts charged to the income statement
Other administrative expenses
1.5
1.4
Net interest on net asset
(3.0)
(2.8)
Total credit recognised in the income statement
(1.5)
(1.4)
The actual return on plan assets including interest over the year was a £11.7m profit (2024: £19.5m loss).
The amounts recognised in the statement of comprehensive income are as follows:
2025
2024
£m
£m
Actual return on assets less interest on plan assets
(3.8)
(34.1)
Actuarial gains/(losses) on defined benefit obligation due to changes in demographic assumptions
0.2
(0.6)
Actuarial gains on defined benefit obligation due to changes in financial assumptions
8.5
27.0
Experience adjustments on benefit obligation
(5.0)
(0.4)
Actuarial losses recognised in the statement of comprehensive income
(0.1)
(8.1)
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 227
29 Retirement benefit schemes (continued)
Changes in the present value of the defined benefit obligation are as follows:
2025
2024
£m
£m
At 1 January
(235.6)
(262.6)
Interest on obligation
(12.5)
(11.8)
Actuarial gains/(losses) to changes in demographic assumptions
0.2
(0.6)
Actuarial gains to changes in financial assumptions
8.5
27.0
Experience adjustments on obligations
(5.0)
(0.4)
Benefits paid
12.8
12.8
At 31 December
(231.6)
(235.6)
Changes in the fair value of plan assets are as follows:
2025
2024
£m
£m
At 1 January
290.7
324.4
Interest on plan assets
15.5
14.6
Administrative expenses
(1.5)
(1.4)
Actual return less interest on plan assets
(3.8)
(34.1)
Benefits paid
(12.8)
(12.8)
At 31 December
288.1
290.7
The Group did not contribute to the plan in 2025 and does not expect to in 2026. The Group will however continue to meet the administrative
expenses of the Gala Coral Pension Plan scheme.
The major categories of plan assets as a percentage of total plan assets are as follows:
2025
2024
%
%
Equities
3.0
3.0
Diversified growth funds
5.0
5.0
Liability-driven investment
50.0
47.0
Corporate bonds
36.0
37.0
Private credit
5.0
7.0
Cash and cash equivalents
1.0
1.0
100.0
100.0
At 31 December 2025, the plan assets were categorised as Level 1 of £2.2m (2024: £1.6m), Level 2 of £270.4m (2024: £268.1m) and as Level 3 of
£15.5m (2024: £21.0m). Definition of fair value level categories are set out in Note 25.
The plan does not invest directly in property occupied by the Group or in financial securities issued by the Group. Although, as the plan holds pooled
investment vehicles, there may at times be indirect employer-related investment. At 31 December 2025, there were £nil employer-related
investments (2024: £nil) in the plan’s total assets.
The investment strategy is set by the Trustees of the plans in consultation with the Group. For the Gala Coral Plan the current long-term strategy is to
invest in a low-risk matching bond portfolio with a relatively small investment in return seeking funds.
Principal actuarial assumptions at the balance sheet date (expressed as weighted averages where appropriate):
2025
2024
%
%
Discount rate
5.5
5.4
Price inflation (CPI)
1.9
2.2
Price inflation (RPI)
2.8
3.1
Future pension increases – LPI 5% (CPI)
2.7
3.0
– LPI 2.5% (CPI)
2.0
2.1
Post-retirement mortality assumed for most members is based on the standard SAPS mortality table with the CMI 2024 projections which considers
future improvements, adjusted to reflect plan-specific experience.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
228 Entain plc Annual Report 2025
29 Retirement benefit schemes (continued)
The assumption used implies that the expected lifetime of members for the scheme is:
2025
2024
Male aged 45 for year ended
87.3
87.0
Female aged 45 for year ended
89.5
89.6
Male aged 65 for year ended
86.0
85.8
Female aged 65 for year ended
88.1
88.2
Changes to the assumptions will impact the amounts recognised in the consolidated balance sheet and the consolidated statement of
comprehensive income in respect of the plan. For the significant assumptions, the following sensitivity analysis provides an indication of the impact
on the defined benefit obligation for the year ended 31 December 2025:
2025
2024
%
%
– 0.5% per annum decrease in the discount rate
6.2
6.5
– 0.5% per annum increase in price inflation
4.4
4.4
– One-year increase in life expectancy
3.2
3.3
These sensitivities have been calculated to show the movement in the defined benefit obligation in isolation, and assuming no other changes in
market conditions at the accounting date. This is unlikely in practice, for example, a change in discount rate is unlikely to occur without any movement
in the value of the assets held by the plan.
In June 2023, the High Court handed down a decision in the case of Virgin Media Limited v NTL Pension Trustees II Limited and others relating to the
validity of certain historical pension changes due to the lack of actuarial confirmation required by law. On 2 September 2025, the Government
published draft amendments to the Pensions Scheme Bill which would give affected pension schemes the ability to retrospectively obtain written
actuarial confirmation that historic benefit changes met the necessary standards. The draft legislation will need to be agreed by both Houses of
Parliament before it passes into law. The Company and pension scheme trustees’ advisors are reviewing the potential implications of the case for the
Gala Coral Pension Plan. The defined benefit obligation has been calculated on the basis of the pension benefits currently being administered, and at
this stage we do not consider it necessary to make any adjustments as a result of the Virgin Media case as the legislative solution has been proposed
but is not yet law and uncertainty remains.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 229
30 Share-based payments
The following options to purchase €0.01 ordinary shares in the Group were granted, exercised, forfeited or existing at the year end:
Cancelled or
Existing at 31
Exercisable at
Existing at 1 Granted in forfeited in Exercised in
December
31 December Vesting
Date of grant
Exercise price January 2025 the year the year
the year
2025
2025 criteria
16-Dec-2016
422p
339,338
339,338
339,338
Note a
28-Dec-2017
3,392
3,392
3,392
Note b
26-Mar-2019
20,405
20,405
20,405
Note c
10-Jun-2020
6,592
6,592
6,592
Note d
24-Mar-2021
10,082
(1,658)
8,424
8,424
Note e
4-May-2021
1,264p
316,000
(316,000)
Note f
18-Mar-2022
913,258
5,534
(757,281)
(161,511)
Note g
18-Mar-2022
95,463
3,432
(26,726)
(72,169)
Note h
26-Apr-2022
1,333p
357,361
(355,605)
(556)
1,200
1,200
Note f
28-Jun-2022
10,032
(7,062)
(2,970)
Note i
21-Mar-2023
74,699
74,699
Note h
25-Apr-2023
1,008p
666,475
(143,534)
(581)
522,360
Note f
4-May-2023
584,060
63
(58,838)
(1,849)
523,436
Note j
16-Jun-2023
1,082,288
(199,530)
882,758
Note j
11-Mar-2024
3,554,082
3,596
(338,900)
(56,882)
3,161,896
Note k
11-Mar-2024
39,346
39,346
Note h
25-Apr-2024
607p
1,752,602
(429,281)
(38,551)
1,284,770
Note f
10-Sep-2024
584,893
584,893
Note k
10-Mar-2025
4,150,916
(185,562)
3,965,354
Note l
10-Mar-2025
206,640
206,640
Note h
29-Apr-2025
460p
1,981,177
(181,686)
(129)
1,799,362
Note f
Total Schemes
10,410,368
6,351,358
(3,001,663)
(335,198)
13,424,865
379,351
Note a: 2016 Management Incentive Plan (“MIP”) – These equity settled awards were issued on completion of the acquisition of bwin.party. The options vest and became exercisable,
subject to the satisfaction of a performance condition, over 30 months, with one-ninth vesting six months after the date of grant and a further ninth vesting at each subsequent
quarter. The options lapse, if not exercised, on 2 February 2026. The performance condition is comparator total shareholder return (“TSR”) of the Group against the FTSE 250.
Each ninth of the shares will have its TSR condition reviewed from the date of grant until the relevant testing date. To the extent the TSR is not met at that time, it is tested again
the following quarter and, if necessary, at the end of the 30-month vesting period. In order to vest, the TSR of the Group must rank at median or above against the FTSE 250.
Note b: 2017 Long-Term Incentive Plan (“LTIP”) – These equity settled awards were awarded to certain Directors and employees and vest over a three-year period from the date of grant.
The number of awards to vest are conditional on both cumulative Earnings Per Share (“EPS”) exceeding 180 Euro cents, with a pro-rata increase in the amount vesting between
180 cents and 214 cents, and TSR performance conditions being met which are split with equal weighting.
Note c: 2019 LTIP – These equity settled awards were awarded to certain Directors and employees and vest over a three-year period from the date of grant. The number of awards that
vested was conditional on both cumulative three-year Earnings Per Share (“EPS”) exceeding 184p, with a pro-rata increase in the amount vesting between 184p and 214p, and
TSR performance conditions being met which are split with equal weighting.
Note d: 2020 LTIP – These equity settled awards were awarded to certain Directors and employees and vest over a three-year period from the date of grant. The number of awards to
vest are conditional on both cumulative three-year Earnings Per Share (“EPS”) exceeding 267p, with a pro-rata increase in the amount vesting between 267p and 295p, and
certain TSR performance conditions being met which are split with the weighting of one-third based on EPS and two-thirds relating to TSR conditions. There were also a number
of restricted share plan shares issued during 2020 against which service conditions apply.
Note e: 2021 LTIP – These equity settled awards were awarded to certain Directors and employees and vest over a three-year period from the date of grant. The number of awards to
vest are conditional on both cumulative three-year Earnings Per Share (“EPS”) exceeding 255p, with a pro-rata increase in the amount vesting between 255p and 296p, and
certain TSR performance conditions being met which are split with the weighting of one-third based on EPS and two-thirds relating to TSR conditions.
Note f: Employee ShareSave Plan – From 2021 onwards, the Group set up annual Employee ShareSave plans. Under these plans employees of the Group can subscribe up to a
maximum of £100 a month per plan to invest in share purchases at a price representing a discount of 20% from the share price at the commencement of the plan. The vesting
period is three years. The right to purchase shares will vest conditional upon continued employment at the end of the three years.
Note g: 2022 LTIP – These equity settled awards were awarded to certain Directors and employees and vest over a three-year period from the date of grant. The number of awards to
vest are conditional on certain TSR performance conditions being met.
Note h: Deferred Bonus Plan – 50% of the Executive Directors’ annual bonus is deferred into shares. These awards normally vest at the end of three years, subject to continued
employment or approval of good leaver treatment. Further details are provided in the Directors’ Remuneration Report.
Note i: 2022 Employee Free Share Plan – During 2022 the Group set up an Employee Free Share plan. Under this plan each employee of the Group has been granted 22 free shares for a
vesting period of two years. The shares will vest conditional upon continued employment at the end of the two years.
Note j: 2023 LTIP – These equity settled awards were awarded to certain Directors and employees and vest over a three-year period from the date of grant. The number of awards to
vest are conditional on certain TSR performance conditions being met.
Note k: 2024 LTIP – These equity settled awards were awarded to certain Directors and employees and vest over a three-year period from the date of grant. The number of awards to
vest are conditional on certain TSR performance conditions being met.
Note l: 2025 LTIP – These equity settled awards were awarded to certain Directors and employees and vest over a three-year period from the date of grant. The number of awards to
vest are conditional on certain TSR performance conditions being met.
The charge to share-based payments within the consolidated income statement in respect of these options in 2025 was £12.1m (2024: £13.3m)
which related entirely to equity settled options.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
230 Entain plc Annual Report 2025
30 Share-based payments (continued)
Weighted average exercise price of options
The number and weighted average exercise prices of share options are as follows:
Weighted Weighted
average Number average Number
exercise price of options exercise price of options
31 December 31 December 31 December 31 December
2025 2025 2024 2024
Outstanding at the beginning of the year
265p
10,410,368
356p
6,782,454
Granted during the year
144p
6,351,358
189p
6,372,623
Exercised during the year
74p
(335,198)
47p
(550,535)
Cancelled or forfeited in the year
454p
(3,001,663)
383p
(2,194,174)
Outstanding at the end of the year
170p
13,424,865
265p
10,410,368
Exercisable at the end of the year
382p
379,351
769p
705,841
The options outstanding at 31 December 2025 have a weighted average contractual life of 1.5 years (31 December 2024: 1.6 years).
Valuation of options
The fair value of services received in return for share options granted are measured by reference to the fair value of share options granted. The Group
engaged third-party valuation specialists to provide a fair value for the options.
All LTIP plans are valued using both a Black Scholes valuation model and Monte Carlo valuation for the cumulative EPS and TSR
conditions respectively.
Fair value of share options and assumptions:
Exercisable at
Share price at Existing at Existing at
Fair value at
date of grant Exercise price Expected Exercise Expected Risk-free rate
measurement
Date of grant
) ) volatility % multiple dividend yield %
date (£)
Dec-16
6.48
4.22
28%-30%
n/a
n/a
1.43-1.94
Dec-17
9.34
26.6%
n/a
n/a
0.40%
7.39-9.34
Mar-19
4.96
31.5%
n/a
n/a
0.70%
1.90-4.96
Jun-20
7.86
33.2%
n/a
n/a
0.30%
3.54-7.86
Mar-21
15.25
52.8%
n/a
2.0%
0.01%
10.03-11.3
May-21
16.46
12.64
51.3%
n/a
2.0%
0.02%
6.75
Mar-22
16.66
51.5%
n/a
1.2%
1.40%
10.77-12
Apr-22
14.74
13.33
50.1%
n/a
1.3%
1.60%
5.66
Jun-22
13.04
n/a
n/a
n/a
n/a
13.04
Mar-23
12.38
41.0%
n/a
1.7%
4.68%
5.48
Apr-23
14.39
10.08
41.3%
n/a
1.4%
3.59%
6.39
May-23
14.70
41.0%
n/a
1.7%
4.68%
5.48
Jun-23
12.21
41.0%
n/a
1.7%
4.68%
5.48
Mar-24
7.35
38.2%
n/a
2.6%
3.92%
3.04
Apr-24
8.09
6.07
38.9%
n/a
2.4%
4.25%
3.11
Jul-24
6.32
38.2%
n/a
2.6%
3.92%
3.04
Sept-24
6.79
38.2%
n/a
2.6%
3.92%
3.04
Mar-25
7.24
39.4%
n/a
3.1%
4.09%
3.21
Apr-25
6.28
4.60
39.2%
n/a
3.1%
3.78%
2.51
31 Commitments and contingencies
Greek Tax
In November 2021, the Athens Administrative Court of Appeal ruled in favour of the Groups appeal against the tax assessments raised by the Greek
tax authorities in respect of alleged unpaid taxes and penalties for the years 2010 and 2011. In February 2022, the Greek tax authorities appealed
against the judgements to the Greek Supreme Administrative Court. While the Group expects to be successful in defending the appeals by the Greek
tax authorities, should the Greek Supreme Administrative Court rule in favour of the Greek tax authorities, then the Group could become liable for the
full 2010 and 2011 assessments plus interest, an estimated total of 316m at 31 December 2025.
The appeals were due to be heard before the Greek Supreme Administrative Court at various dates in 2024 and 2025 but has been deferred to
18th March 2026 and 22nd April 2026. A deferral of such matters is not unusual in Greece and the underlying fact pattern of the case has not
changed since the prior year.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 231
31 Commitments and contingencies (continued)
Shareholder Litigation
On 30 November 2024 and 2 December 2024, Entain plc was served with two claims brought by two groups of shareholders which arise from the
circumstances and disclosures relating to GVC’s legacy Turkish-facing business and the investigation by HMRC into those operations. The
investigation was concluded upon the entry by Entain plc into a Deferred Prosecution Agreement with the UK Crown Prosecution Service on
5 December 2023.
In 2025, three additional groups of shareholders brought three further substantial claims against Entain plc in the English High Court and one
additional group of shareholders has issued a substantial claim but has not yet served it on Entain plc. All these claims appear to arise from the same
circumstances and disclosures as outlined above. Further work is being performed to assess the total value of these claims. An initial case
management hearing is scheduled for June 2026.
Consistent with any claims of this nature, there is inherent uncertainty in the final outcome which could be material. It is possible, but not probable that
the claims will result in an economic outflow and given the early stage of the proceedings, together with the uncertainty, no provision has been made.
Player Claims
Germany
As with other operators in the industry, companies in the Group face claims initiated in Germany by German customers for a period relating to before
the Group held a German local gambling licence. In brief, the claimants seek the return of their gambling losses alleging that the relevant underlying
contracts between the claimant and the applicable Group companies are not enforceable due to the companies not holding a local gambling licence
at the relevant time. The Group’s position is that it held Gibraltarian and Maltese licences at the relevant time that entitled it to offer its services into
Germany in compliance with EU law. In addition, certain German Courts have established that the contracts are enforceable.
The Directors have assessed each claim in detail and believe that a certain portion of these claims are expected to be settled out of court. As of 31
December 2025 a provision of15m has been made in respect of these.
In addition, there are other outstanding claims made against the group of €105m. The majority of these claims are currently stayed pending a
decision of the European Court of Justice (“ECJ). An opinion from the Advocate General is expected in March 2026.
As at the reporting date, having regard to the current status of the proceedings and based on legal advice received, the Directors do not consider that
the portion of claims which have not been provided for give rise to a probable outflow of economic benefits. Accordingly, no provision has been
recognised in respect of these. While the Group has assessed the claims received to date, the inherent uncertain nature of such matters means that
additional claims may be received in the future. Consistent with claims of this nature, there can be uncertainty surrounding the final outcome.
Austria
As with other operators in the industry, companies in the Group face claims initiated in Austria by Austrian customers. In brief, the claimants seek the
return of their casino and poker losses, alleging that the relevant underlying contracts between the claimant and the applicable Group companies are
not enforceable because the companies do not hold a local gambling licence. The Group’s position is that it holds a Maltese licence that entitles it to
offer its services into Austria and that it is compliant with EU law. The Group’s approach is to manage the claims against it as efficiently as possible,
including entering into settlements where appropriate. The cost of these settlements and outstanding claims are not material to the Group.
BetMGM loan guarantee
BetMGM, the Group’s joint venture, took out a $150m revolving credit facility in December 2024. It was secured and undrawn as at 31 December
2025. 50% of this facility is guaranteed by Entain Group. The likelihood of this being called upon is considered remote.
Kentucky
Entain plc acquired Deis Ltd and its wholly-owned subsidiary, Avid International Limited (“Avid”) on 7 February 2022. At that time of acquisition, Avid
owned the sports betting brand (“Sports Interaction”), which it had acquired from S.I.A. Limited (“SIA”) on 1 November 2015.
In 2010, the Commonwealth of Kentucky (“KY”) in the US sued certain gambling businesses alleging that such businesses were offering online
gaming unlawfully to residents in Kentucky. It is alleged that S.I.A Limited operated in Kentucky without a gaming licence throughout the period from
2008-2012. SIA has been named in a civil lawsuit since 2014. Avid was then acquired by Entain in 2022. Given that Entain is the current owner of
Avid, KY is seeking to pursue a successor liability claim on Entain amounting to $114m. Based on legal advice, the Group does not believe this claim
is valid and hence does not believe any outflow is probable.
General Liability
The Group is subject to various legal, regulatory and other proceedings and claims that arise in the normal course of business. These include, but are
not limited to, claims arising from contractual arrangements, tax matters, consumer claims, employment-related issues and regulatory compliance.
Provisions are recognised where the Directors consider that it is probable that an outflow of economic benefits will be required to settle an obligation
and where a reliable estimate can be made. Unless outflow is considered remote, in cases where no provision is recognised, the matter is treated as
a contingent liability in accordance with IAS 37.
While it is not possible to predict the final outcome of all such matters, the Directors, having taken appropriate legal and professional advice, do not
currently expect that the resolution of these matters will have a material adverse effect on the Groups financial position, results or cash flows.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
232 Entain plc Annual Report 2025
32 Related party disclosures
Other than its associates and joint venture, the related parties of the Group are the Executive Directors, Non-Executive Directors and members of the
Executive Committee of the Group.
Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are not disclosed in
this note. Transactions between the Group and its associates and joint venture and other related parties are disclosed below.
During the year, Group companies entered into the following transactions with related parties who are not members of the Group:
2025
2024
£m
£m
Equity investment
– Joint venture
1
19.8
Dividend income
– Joint venture
2
(102.2)
Sundry expenditure
– Associates
3
(51.8)
(50.7)
– Joint venture
4
(10.0)
(10.8)
Sundry income
– Joint venture
4
214.2
17.3
1. Equity investment in BetMGM.
2. Dividend income received from BetMGM.
3. Payments in the normal course of business made to Sports Information Services (Holdings) Limited, Asia Gaming Technologies Limited and Professional Gaming Services SRL.
4. Payments and receipts in the normal course of business made to BetMGM and Premier Greyhound Racing Limited.
Details of related party outstanding balances
2025
2024
£m
£m
Other amounts outstanding
– Joint venture receivables
66.8
89.6
– Joint venture payables
(0.7)
(10.8)
– Associates payables
(1.1)
(0.4)
Terms and conditions of transactions with related parties
Sales to, and purchases from, related parties are made at market prices and in the ordinary course of business. Outstanding balances at
31 December 2025 are unsecured and settlement occurs in cash. For the year ended 31 December 2025, the Group has not raised any provision
(2024: £nil) for doubtful debts relating to amounts owed by related parties as the payment history has been good. This assessment is undertaken
each financial year through examining the financial position of the related party and the market in which the related party operates.
Transactions with Directors and key management personnel of the Group
For details of Directors’ remuneration please refer to the Directorsremuneration table included on pages 147 to 149 of this report.
The remuneration of key management personnel is set out below in aggregate for each of the categories specified in IAS 24 Related Party
Disclosures. Key management personnel comprise Executive Directors and members of the Executive Committee. Further information about the
remuneration of individual Directors is provided in the Directors’ Remuneration Report.
2025
2024
£m
£m
Short-term employee benefits
12.3
10.2
Pension-related costs
0.4
0.2
Share-based payments
7.0
5.2
Total compensation paid to key management personnel
19.7
15.6
The consolidated financial statements include the financial statements of Entain plc and its subsidiaries. The companies listed below are those which
were part of the Group at 31 December and therefore the results, cash flows and balance sheets of all subsidiaries listed are consolidated into the
Group financial statements, furthermore the results of joint ventures and associates are accounted for in accordance with the policy set out in Note 4.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 233
32 Related party disclosures (continued)
Subsidiaries based in the United Kingdom
% equity interest
Registered address
Company
2025
2024
7th Floor, One Stratford Place, Westfield Stratford City,
365
Scores UK Limited
100.0
100.0
Montfichet Road, London, United Kingdom, E20 1EJ
5
Arthur Prince (Turf Accountants) Limited
100.0
100.0
Bartletts Limited
5
100.0
100.0
Birchgree Limited
4
100.0
100.0
Bloxhams Bookmakers Limited
5
100.0
100.0
Brickagent Limited
5
100.0
100.0
ASF Limited
4
100.0
100.0
CE Acquisition 1 Limited
4
100.0
100.0
Chas Kendall (Turf Accountant) Limited
5
100.0
100.0
Choicebet Limited
5
100.0
100.0
C L Jennings (1995) Limited
5
100.0
100.0
Competition Management Services Co. Limited
5
97.5
97.5
Coral (Holdings) Limited
4
100.0
100.0
Coral (Stoke) Limited
5
100.0
100.0
Coral Estates Limited
100.0
100.0
Coral Eurobet Limited
100.0
100.0
Coral Eurobet Holdings Limited
4
100.0
100.0
Coral Group Limited
4
100.0
100.0
Coral Group Trading Limited
4
100.0
100.0
Coral Limited
4
100.0
100.0
Coral Racing Limited
100.0
100.0
Coral Stadia Limited
4
100.0
100.0
E.F. Politt & Son Limited
5
100.0
Electraworks Maple Limited
3
100.0
100.0
Entain Holdings (UK) Limited
1,2,4
100.0
100.0
Entain Marketing (UK) Limited
2,4
100.0
100.0
Entain Services Limited
5
100.0
100.0
Entain Wave Limited
4,5
100.0
100.0
Gable House Estates Limited
5
100.0
100.0
Ganton House Investments Limited
100.0
100.0
Greatmark Limited
100.0
100.0
Hillford Estates Limited
5
75.0
75.0
Hindwain Limited
5
100.0
100.0
Impala Digital Limited
4
100.0
100.0
Interactive Sports Limited
5
100.0
J. Ward Hill & Company
5
100.0
100.0
Jack Brown (Bookmaker) Limited
5
100.0
100.0
Jerusalem Development (Mamilla) Co. Limited
5
100.0
100.0
Jerusalem Development Corporation (Holdings) Limited
4,5
100.0
100.0
Joe Jennings Limited
5
100.0
100.0
Krullind Limited
5
100.0
100.0
Ladbroke & Co., Limited
5
100.0
100.0
Ladbroke (Rentals) Limited
5
100.0
100.0
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
234 Entain plc Annual Report 2025
32 Related party disclosures (continued)
% equity interest
Registered address
Company
2025
2024
Ladbroke City & County Land Company Limited
5
100.0
100.0
Ladbroke Dormant Holding Company Limited
4,5
100.0
100.0
Ladbroke Entertainments Limited
100.0
100.0
Ladbroke Group
4
100.0
100.0
Ladbroke Group Homes Limited
5
100.0
100.0
Ladbroke Group Properties Limited
4,5
100.0
100.0
Ladbroke Land Limited
5
100.0
100.0
Ladbroke US Investments Limited
4
100.0
100.0
Ladbrokes Betting & Gaming Limited
2,3,4
100.0
100.0
Ladbrokes Coral Corporate Director Limited
5
100.0
100.0
Ladbrokes Coral Corporate Secretaries Limited
5
100.0
100.0
Ladbrokes Coral Group Life Benefits Trustee Limited
5
100.0
100.0
Ladbrokes Coral Group Limited
2,4
100.0
100.0
Ladbrokes Coral Group Pension Trustee Limited
5
100.0
100.0
Ladbrokes E-Gaming Limited
5
100.0
100.0
Ladbrokes Group Finance plc
2
100.0
100.0
Ladbrokes Investments Holdings Limited
4
100.0
100.0
Ladbrokes IT & Shared Services Limited
5
100.0
100.0
Ladbrokes Trustee Company Limited
5
100.0
100.0
Lightworld Limited
4,5
100.0
100.0
London & Leeds Estates Limited
5
100.0
100.0
Margolis and Ridley Limited
5
100.0
100.0
New Angel Court Limited
5
100.0
Reg. Boyle Limited
100.0
100.0
Reuben Page Limited
5
100.0
100.0
Romford Stadium Limited
100.0
100.0
Rousset Capital Limited
5
100.0
Sponsio Limited
5
100.0
100.0
Sporting Odds Limited
2,3
100.0
100.0
Sportingbet (IT Services) Limited
5
100.0
100.0
Sportingbet (Management Services) Limited
5
100.0
100.0
Sportingbet Holdings Limited
4
100.0
100.0
Sportingbet Limited
4
100.0
100.0
Sports (Bookmakers) Limited
5
100.0
100.0
Techno Land Improvements Limited
5
100.0
100.0
Town and County Factors Limited
100.0
100.0
Vegas Betting Limited
5
100.0
100.0
Ventmear Limited
4
100.0
100.0
Vernon Sports Data
5
100.0
100.0
1 Bartholomew Lane, London, United Kingdom EC2N 2AX
Techno Limited
5.0
84.0
77A Andersonstown Road, Belfast, United Kingdom
Ladbrokes (Northern Ireland) (Holdings) Limited
4
100.0
100.0
BT11 9AH
5
Ladbrokes (Northern Ireland) Limited
100.0
100.0
North West Bookmakers Limited
2,3
100.0
100.0
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 235
32 Related party disclosures (continued)
Subsidiaries based overseas
% equity interest
Registered address
Company
2025
2024
East Tower, Level 2, 25 Montpelier Road, Bowen Hills,
QLD 4006,
Australia
Ennovate Investments Pty Limited
4
100.0
100.0
Ennovate Labs Pty Limited
100.0
100.0
Entain Group Pty Limited
2,3,4
100.0
100.0
Gaming Investments Pty Limited
4
100.0
100.0
Ladbrokes Racing Club Pty Limited
100.0
100.0
LB Australia Holdings Pty Limited
4
100.0
100.0
Neds International Pty Limited
4
100.0
100.0
Neds.com.au Pty Limited
100.0
100.0
17 Atlantic Dr, Keysborough, VIC 3173, Australia
Full House Group Pty Limited
3,4
100.0
100.0
Full House Group Unit Trust
100.0
2 Kosmala Close, Newington, NSW 2127, Australia
Innquizitive Pty Limited
100.0
100.0
Suite 902, Level 9, 146 Arthur Street, North Sydney,
NSW 2060,
Australia
Angstrom Sports Australia Pty Ltd
100.0
100.0
Marxergasse 1b, 1030 Vienna, Austria
Entain Services Austria GmbH
2
100.0
100.0
Chaussée de Wavre 1100 Box 3, 1160
Ladbroke Belgium SA
4
100.0
100.0
Auderghem, Belgium
Pari Mutuel Management Services S.A.
100.0
100.0
N.V. Derby S.A.
2,3,4
100.0
100.0
Redsports.be SRL/BV
100.0
100.0
Tiercé Ladbroke S.A.
3
100.0
100.0
Tilt SRL/BV
100.0
100.0
Alameda Rio Negro 111 1030, Andar 2 Conj 206 Torre
365
Scores Midia Ltda
100.0
100.0
Stadium Corpor, Alphaville Industrial Barueri; Sao Paulo,
06454911,
Avenida Brigadeiro Faria Lima 4055, Andar 3 Sala
Brazil
Ventmear Brasil S.A.
2,3
100.0
100.0
03-115, Itaim Bibi, Sao Paulo 04538-133, Brazil
Belmont Chambers, Road Town, Tortola,
British Virgin Islands
Creative Trend Limited
100.0
CTL Holdings International Limited
100.0
SRL Holdings International Limited
100.0
Sunrise Resources Limited
100.0
Jayla Place, Wickhams Cay 1, Road Town, Tortola,
British Virgin Islands
Westman Holdings Limited
5
100.0
100.0
55 Nikola Vaptsarov Blvd, Office Park Expo 2000,
Building Phase 4, Floor 3, Lozenets Area, Sofia 1407,
Bulgaria
Entain Services (Bulgaria) EOOD
2
100.0
100.0
1565
Carling Avenue, Suite 400, Ottawa, Ontario
Entain Operations Canada Limited
100.0
100.0
K1Z 8R1, Canada
100-2006 Old Malone Road, Kahnawake, Quebec
Kahnawake Management Services Inc
100.0
100.0
J0L1B0, Canada
1500
Royal Centre, 1055 West Georgia Street,
Angstrom Sports Canada Inc.
100.0
100.0
Vancouver, BC V6E 4N7, Canada
5B, First Floor, St Anne’s House, Victoria Street, Alderney,
Interactive Sports (C.I.) Limited
4
100.0
100.0
GY9 3UF, Channel Islands
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
236 Entain plc Annual Report 2025
32 Related party disclosures (continued)
% equity interest
Registered address
Company
2025
2024
Quay House, South Esplanade St, Peter Port, Guernsey,
GY1 4EJ, PO Box 132, Channel Islands
Longfrie Limited
5
100.0
1st Floor, Liberation House, Castle Street, St. Helier,
JE1 1GL, Jersey, Channel Islands
Ladbroke (Channel Islands) Limited
3
5
100.0
100.0
Maple Court Investments (Jersey) Limited
100.0
100.0
Block 3, The Forum, Grenville Street, St. Helier JE2 4UF,
Jersey
Avid International Limited
100.0
100.0
13/F, Gloucester Tower, The Landmark, 15 Queen’s
GVC Technology Consulting (Asia) Co Limited
100.0
100.0
Road, Central Hong Kong, China
69 Jervois St, Jervois Street, Hong Kong, China
365
Scores Limited
100.0
CR 15 # 106 32 Of P H 3, BOGOTA D.C., Colombia
Bwin Latam S.A.S.
3
100.0
100.0
Krcka Ulica 18d 10000, Zagreb, Croatia
Emma Gamma Adriatic d.o.o.
4
67.5
67.5
Puni Broj d.o.o.
67.5
67.5
SuperSport d.o.o.
2,3,4
67.5
67.5
SuperSport marketing d.o.o.
67.5
67.5
Ulica Josipa Marohnića 1/1, Zagreb, Croatia
minus5 d.o.o
68.0
75.0
Emancipatie Boulevard Dominico F. “Don” Martina 29,
Curaçao
GVC Services B.V.
5
100.0
100.0
Heelsumstraat 51, E-Commerce Park, Curaçao,
P.O. Box 422
Best Global N.V.
5
100.0
100.0
Kaya Richard J. Beaujon Z/N, Landhuls Joonchi II,
Curaçao, PO Box 6248
Elec Games N.V.
5
100.0
15 Agion Omologiton, Nicosia, 1080, Cyprus
Bellingrath Enterprises Limited
4
100.0
100.0
Na Zatorka, 672/24, Bubeneÿ, Prague, 18600,
Czech Republic
Sporticon Development s.r.o.
67.5
67.5
Karolinská 650/1, Kralín, Prague, 18600, Czech Republic
Betsys, s.r.o.
4
67.5
67.5
Fruebjergvej 3, Copenhagen, 2100, Denmark
Interactive Sports (Denmark) ApS
100.0
100.0
Lootsa tn 1°, Lasnamae Linnaosa, 11415, Estonia
Ninja Global OU
2,3
100.0
100.0
Optiwin OU
3
100.0
100.0
Enlabs Nordics OU
3
100.0
Unioninkatu 24, Helsinki, 00130, Finland
Finnplay Technologies Oy
100.0
100.0
19 Boulevard Malesherbes, 75008, Paris, France
B.E.S. S.A.S.
3
100.0
100.0
Linden Palais, Unter den Linden 40, 10117, Berlin,
Germany
Entain (Germany) GmbH
100.0
100.0
Apt. 48, N19, Vake District, Kavtaradze Str.,
Tbilisi, Georgia
Entain Georgia LLC
4
100.0
100.0
Vake District, Kavtaradze Str., No 5, Entrance 2, Floor 2,
Office Space No 2, Tbilisi, Georgia
MARS LLC
2,3
100.0
100.0
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 237
32 Related party disclosures (continued)
% equity interest
Registered address
Company
2025
2024
Suite 6, Atlantic Suites, Europort Avenue, Gibraltar
Balltree (International) Limited
100.0
Bingo Marketing Limited
5
100.0
bwin.party holdings Limited
4
100.0
100.0
bwin.party services (Gibraltar) Limited
5
100.0
Coral Interactive (Gibraltar) Limited
5
100.0
ElectraGames Limited
4
100.0
100.0
ElectraWorks Limited
2,3,4
100.0
100.0
Gala Coral Interactive (Gibraltar) Limited
4,5
100.0
100.0
Gala Interactive (Gibraltar) Limited
5
100.0
100.0
Greyjoy Limited
100.0
100.0
Entain Corporate Services Limited
2
100.0
100.0
Entain Holdings (Gibraltar) Limited
1,2,4
100.0
100.0
Entain Operations Limited
2,3,4
100.0
100.0
Entain Trustees Limited
100.0
100.0
Fusionex Limited
100.0
100.0
IGM Domain Name Services Limited
100.0
100.0
ISG (Gibraltar) Limited
5
100.0
LC International Limited
2,3,4
100.0
100.0
PartyGaming IA Limited
5
100.0
7th Floor, Madison building, Midtown, Queensway,
GX11 1AA, Gibraltar
The Entain Foundation
100.0
100.0
Messene Enterprises Limited
100.0
100.0
1st Floor Otter House, Naas Road, Dublin 22, Ireland
Avid Ecom Solutions Limited
100.0
100.0
Avid Studios Limited
100.0
100.0
Ladbroke (Ireland) Limited
2,3
100.0
100.0
3 Dublin Landings, North Wall Quay, D01 C4EO, Ireland
Fort Anne Limited
1,5
100.0
100.0
M.L.B. Limited
100.0
100.0
5th Floor, Divyasree Omega Block – B, Hitec City Road,
Kondapur, Hyderabad, Andhra Pradesh, 500081, India
Entain Comptech Private Limited
4
2
100.0
100.0
Entain Software Development Services Private Limited
100.0
100.0
IVY Foundation Limited
100.0
100.0
Entain Mobitech Services Private Limited
100.0
100.0
Entain Global Shared Services Private Limited
2
100.0
100.0
32 Athol Street, Douglas, IM1 1JB, Isle of Man
Entain (IOM) Limited
1,4
100.0
100.0
Menachem Begin Road 152, Tel Aviv – Jaffa, Israel
Gala Interactive (Services) Limited
100.0
100.0
GVC Impala R&D Limited
100.0
100.0
Ladbrokes Israel Limited
100.0
2 Nahalat Yitchak, Tel-Aviv Yaffo, 6744801, Israel
365
Scores Limited
4
100.0
100.0
Via Lungotevere Arnaldo da Brescia 12, 00196 Rome,
Italy
Entain Holding S.R.L.
4
2,3
100.0
100.0
Entain Italia S.R.L.
100.0
100.0
ALN House Eldama Ravine Close, Off Eldama Ravine
Wave Operations (Kenya) Limited
4
100.0
100.0
Road, Westlands, Nairobi, PO Box 200, Kenya
Wave Online (Kenya) Limited
100.0
100.0
Setekles iela, Riga LV-1050, Latvia
SIA Klondaika
2,3,4
100.0
100.0
SIA Klondaika Café
100.0
100.0
SIA Laimz
3
100.0
100.0
SIA Optibet
2,3,4
100.0
100.0
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
238 Entain plc Annual Report 2025
32 Related party disclosures (continued)
% equity interest
Registered address
Company
2025
2024
Orsos g. 4-101, Vilnius, Lithuania
UAB Baltic Bet
3
100.0
100.0
UAB Party Casino
3
100.0
100.0
Unit 6 ST Business Centre, 120 The Strand,
bwin (Deutschland) Limited
2,3
100.0
100.0
Gzira GZR 1027, Malta
2,3
bwin.gr Limited
100.0
100.0
bwin Holdings (Malta) Limited
1,2,4
100.0
100.0
bwin.party services (Malta) Limited
100.0
100.0
Online-Wetten (Austria) Limited
100.0
100.0
Deis Limited
4
100.0
100.0
ElectraWorks (France) Limited
4
100.0
100.0
ElectraWorks (Kiel) Limited
100.0
100.0
ElectraWorks (Svenska) Limited
100.0
100.0
ElectraWorks Europe Ltd
2,3
100.0
100.0
Entain Holdings (Malta) Limited
5
100.0
100.0
Entertainment Technologies Group Limited
4
100.0
100.0
Gaming VC Corporation Limited
5
100.0
100.0
Ladbrokes (Deutschland) Limited
3
100.0
100.0
Martingale Europe Limited
3
100.0
100.0
Martingale Malta 2 Limited
100.0
100.0
Sportingbet (Deutschland) Limited
3
100.0
100.0
Scandic Bookmakers Limited
5
100.0
100.0
Spread Your Wings Bravo Limited
100.0
100.0
STS Gaming Group Limited
67.5
67.5
STS.Bet Limited
67.5
67.5
Entain (Romania) Limited
1
100.0
100.0
VistaBet Limited
2,3
100.0
100.0
120
The Strand, Unit 6, Trig Ix-Xatt, Gzira GZR 1027,
BestBet Limited
3,4
100.0
100.0
Malta
3
Elec Games C1 Limited
100.0
100.0
Elec Games Holding Limited
4
100.0
100.0
Elec Games Limited
100.0
100.0
Evora International Limited
100.0
100.0
Future Domain Lead Generation Limited
100.0
100.0
Future Lead Generation Limited
4
100.0
100.0
Lifland Holdings Limited
4
100.0
100.0
Ninja Global Limited
3
100.0
100.0
Entain Holdings (CEE) Limited
4
67.5
67.5
West African Gaming Limited
4,5
100.0
100.0
San Francisco 1005, Dolonia Del Valle,
Bwin Operations Mexico, S.A. de C.V.isr
5
100.0
100.0
Alcaldía Benito Juárez, Mexico City, C.P. 03100, Mexico
3
Entain Mexico, S.A. de C.V.
100.0
100.0
Johan Cruijff Boulevard 61, Amsterdam, 1101DL,
Netherlands
Entain Holdings (Netherlands) B.V.
4
100.0
100.0
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 239
32 Related party disclosures (continued)
% equity interest
Registered address
Company
2025
2024
Keurenplein 4, Unit D1442, 1069CD, Amsterdam,
Netherlands
Betent B.V.
2,3
100.0
100.0
106-110 Jackson Street, Petone, Lower Hutt, 5012,
New Zealand
Entain New Zealand Limited
2,3
100.0
100.0
Floor 6 Exchange Place, 5 Willeston Street, Wellington
TIIDAL GAMING NZ LIMITED
100.0
100.0
Central, Wellington, 6011, New Zealand
Level 10, Asteron Centre, 55 Featherston Street, Pipitea
Playvia Gaming (NZ) Limited
100.0
Wellington, 601, New Zealand
6F Tower 3 Double Dragon Plaza, EDSA Ext. cor.
InteractiveSports Asia Limited Inc.
100.0
100.0
Macapagal Avenue, Pasay City, Philippines
2
NCH Customer Support Services, Inc
100.0
100.0
Porcelanowa 8, 40-246 Katowice, Poland
BetSys Poland Sp. Z.o.o.
67.5
67.5
STS S.A.
2,3,4
67.5
67.5
UI. Taneczna 18A, 02-829 Warsaw, Poland
bwin Poland S.A.
100.0
100.0
Praceta António Gedeão, 1 B, Paiões, 2635 – 002 Sintra,
Infield – Servicos de Consultoria Marketing Unipessoal
100.0
100.0
Portugal
LDA.
Avenida D João II, Lote 1.07.2.1, 5ºA, Parque das Nações,
Gobet – Entretenimento SA
3
100.0
100.0
1990-096 Lisbon, Portugal
Entain Operations Portugal SA
100.0
100.0
1 Harbourfront Avenue, Keppel Bay Tower, 14-03/07,
098632,
Singapore
Florent Pte Limited
5
100.0
Calle Amador de los Ríos n°1, 6 planta, 28010 Madrid,
Spain
bwin Interactive Marketing Espana S.L.
100.0
100.0
Calle Josep Plá, número 2, planta 5ªD, Edificio Torre
Entain Services Iberia S.L
4
100.0
100.0
Diagonal Litoral, 08019, Barcelona, Spain
Calle Real Numero 74, 51001 Ceuta, Spain
Electraworks (Ceuta) S.A.
2,3
100.0
100.0
CL Conde de Aranda 20, 28001 Madrid, Spain
Sportingbet Spain S.A.
5
100.0
100.0
San Justo Desvern, calle de la Constitución 1, 5º planta,
local 3, 08960,
Barcelona, Spain
Atlantic Version 2014 SLU
5
100.0
100.0
Suite 4 Constantia House, Steenbert Office Park,
Constantia, 7800, South Africa
SBT Software Operations (SA) (Pty)
100.0
100.0
24A 18th Street, Menlo Park, Pretoria,
0081,
South Africa
Ladbrokes (SA) (Pty) Limited
100.0
100.0
Office 519, Spaces, Dock Road Junction, Corner of
Stanley & Dock Road, Waterfront, Cape Town, 8001,
South Africa
Wave SA (Pty) Limited
85.0
85.0
Stora Gatan 46, Sigtuna Kommun, 19330, Sweden
Enlabs AB
4
100.0
100.0
Entraction AB
4
100.0
100.0
Score24 AB
3
100.0
100.0
c/o The Corporation Trust Company, 1209 Orange Street,
GVC Finance LLC
1
100.0
100.0
Country of New Castle, Wilmington DE 19891,
4
United States
GVC Holdings (USA) Inc
100.0
100.0
Ladbrokes Holdco, Inc.
4
100.0
100.0
7251
Amigo Street, Suite 100, Las Vegas, NV 89119,
Stadium Technology Group, LLC
100.0
100.0
United States
1013
Centre Road, Suite 403-B, Wilmington, DE 19805,
Angstrom Sports Inc
100.0
100.0
United Estates
4445
Corporation Ln Ste 264, Virginia Beach,
Angstrom Sports Virginia LLC
100.0
100.0
VA 23462-3262, United States
Five Greentree Centre, 525 Route 72 North, STE 104,
Marlton, New Jersey 08053, United States
Angstrom Sports NJ LLC
100.0
100.0
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
240 Entain plc Annual Report 2025
32 Related party disclosures (continued)
% equity interest
Registered address
Company
2025
2024
701
S.Carson Street, Suite 200, Carson City, NV 90801,
bwin.party (USA) Inc
2,4
100.0
100.0
United States
bwin.party entertainment (NJ) LLC
100.0
100.0
bwin.party services (NJ) Inc
100.0
100.0
Ladbrokes Subco LLC
4
100.0
100.0
c/o Saiber LLC, 18 Columbia Turnpike, Suite 200,
Florham Park, New Jersey, United States
The Entain Foundation US, Inc
100.0
100.0
2 Mykoly Solovtsova St, Office 38/1, 01014 Kyiv, Ukraine
Entain (Ukraine) LLC
5
100.0
100.0
Office 13, 39 Dzhona Makkeina, Steer 01042 Kyiv,
Ukraine
LLC Bwin
5
100.0
100.0
Dr Luis Bonavita, 1294, Torre 2 WTC Free Zone, Oficina
Gomifer S.A.
100.0
100.0
631, Montevideo, Uruguay
34972
Longacres, Lusaka, Lusaka Province, Zambia
Wave Digital Zambia Limited
100.0
100.0
1. Company that is directly owned by Entain plc.
2. Company that forms part of the Group as at 31 December 2025 and which, principally affected the Group’s reported results for the year.
3. Trading entity engaged in activity associated with betting and gaming.
4. Holding company.
5. Dormant company .
Joint ventures
% equity interest
Registered address
Company
2025
2024
Corporation Service Company, 251 Little Falls Drive,
Wilmington, Delaware 19808, United States
BetMGM, LLC
50.0
50.0
4th Floor, Millbank Tower, 21-24 Millbank, London,
United Kingdom, SW1P 4QP
Premier Greyhound Racing Limited
50.0
50.0
Associates
% equity interest
Country of incorporation
Company
2025
2024
China
Asia Gaming Technologies (Beijing) Co., Ltd
1
49.0
49.0
Asia Gaming Technologies Limited
49.0
49.0
Belgium
Gran Casino de Dinant SA
20.0
20.0
Infiniti Casino Oostende NV
20.0
20.0
Leaderbet NV
20.0
20.0
Professional Gaming Services SRL/BV
19.0
19.0
United Kingdom
Draw & Code Limited
41.6
Games For Good Causes PLC
36.3
36.3
Sports Information Services (Holdings) Limited
23.4
23.4
1. Subsidiary of Asia Gaming Technologies Limited.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 241
33 Non-controlling interests
The principal non-controlling interests at 31 December 2025 held investments in Entain Holdings (CEE) Limited (32.5%).
The total assets relating to subsidiaries with a non-controlling interest were £1,468.7m (2024: £1,667.0m) of which there were related liabilities of
£157.8m (2024: £219.7m).
The loss attributable to non-controlling interests was £13.8m (2024: loss of £8.3m).
The balance attributable to non-controlling interest is disclosed in the table below:
Total
£m
At 1 January 2024
524.7
Profit attributable to non-controlling interests – underlying items
43.9
Separately disclosed items attributable to non-controlling interests
(52.2)
New minority interest
1.4
Purchase of minority interest
(7.6)
Dividends paid
(12.5)
Foreign exchange
(24.0)
At 1 January 2025
473.7
Profit attributable to non-controlling interests – underlying items
47.6
Separately disclosed items attributable to non-controlling interests
(61.4)
Dividends paid
(48.9)
Foreign exchange
28.3
At 31 December 2025
439.3
34 Subsequent events
No events have occurred subsequent to the end of the reporting period that require adjustment or disclosure.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the consolidated
financial statements
for the year ended
31December 2025
242 Entain plc Annual Report 2025
2025
2024
For the year ended 31 December
Note £m £m
Other operating income
8.8 9.8
Dividends received
81.5 0.1
Operating expense
(24.7) (21.6)
Operating profit/(loss) before separately disclosed items
6 65.6 (11.7)
Administrative costs – separately disclosed items
7 (21.8) (14.9)
Profit/(loss) before tax and net finance expense
43.8 (26.6)
Finance expense
8 (192.3) (102.3)
Finance income
8 11.8 56.2
Gains arising from change in fair value of financial instruments
8 1.7
Gains/(losses) from foreign exchange on debt instruments
8 4.5 (1.1)
Loss before tax
(132.2) (72.1)
Income tax
9 0.4 (2.8)
Loss for the year
(131.8) (74.9)
All items included above relate to continuing operations.
There were no other items of comprehensive income in the year.
The notes on pages 246 to 252 are an integral part of these financial statements.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Company income statement
for the year ended
31December 2025
Entain plc Annual Report 2025 243
(Company number 4685V)
2025 2024
Note £m £m
Assets
Non-current assets
Investments
11
5,652.9
5,644.6
Trade and other receivables
12
68.4
Interest-bearing loans and borrowings
0.7
5,652.9
5,713.7
Current assets
Trade and other receivables
12
119.1
314.6
Interest-bearing loans and borrowings
1.0
Cash and cash equivalents
0.1
0.1
119.2
315.7
Total assets
5,772.1
6,029.4
Liabilities
Current liabilities
Trade and other payables
13
(1,761.9)
(145.4)
Interest-bearing loans and borrowings
14
(2.3)
(0.9)
(1,764.2)
(146.3)
Net current assets
(1,645.0)
169.4
Non-current liabilities
Trade and other payables
13
(288.7)
(2,346.6)
Interest-bearing loans and borrowings
14
(425.3)
(714.0)
(2,346.6)
Net assets
3,293.9
3,536.5
Shareholders’ equity
Called up share capital
16
5.2
5.2
Share premium account
1,796.7
1,796.7
Merger reserve
2,527.4
2,527.4
Retained earnings
(1,035.4)
(792.8)
Total shareholders’ equity
3,293.9
3,536.5
Under the Companies Act 2006 section 49 (Isle of Man), the Directors are satisfied that the Company satisfies the solvency test for distributions to
bemade.
The notes on pages 246 to 252 are an integral part of these financial statements.
The financial statements on pages 243 to 252 were approved by the Board of Directors on 5March 2026 and signed on its behalf by
S David R Wood
Chief Executive Officer Deputy Chief Executive Officer/Chief Financial Officer
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Company balance sheet for
the year ended 31December
2025
244 Entain plc Annual Report 2025
Called up
share capital
Share
premium
accounts
Merger
reserve
account
Retained
earnings Total
£m £m £m £m £m
At 1 January 2024
5.2 1,796.7 2,527.4 (613.6) 3,715.7
Loss for the year
(74.9) (74.9)
Total comprehensive expense
(74.9) (74.9)
Share-based payments charge
12.0 12.0
Equity dividends
(116.3) (116.3)
At 31 December 2024
5.2 1,796.7 2,527.4 (792.8) 3,536.5
Loss for the year
(131.8) (131.8)
Total comprehensive expense
(131.8) (131.8)
Share-based payments charge
11.3 11.3
Equity dividends
(122.1) (122.1)
At 31 December 2025
5.2 1,796.7 2,527.4 (1,035.4) 3,293.9
The notes on pages 246 to 252 form an integral part of these financial statements.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Company statement of
changes in equity for the year
ended 31December 2025
Entain plc Annual Report 2025 245
1 General information
Entain plc (“the Company”) is a limited company incorporated and domiciled in the Isle of Man. The address of its registered office and principal place
of business is disclosed in the DirectorsReport.
The financial statements of the Company for the year ended 31December 2025, were authorised for issue in accordance with a resolution of the
Directors on 5March 2026.
The Company has taken advantage of the exemption from preparing a cash flow statement under paragraph 8(g) of the disclosure exemptions from
EU-adopted IFRS for qualifying entities included in Financial Reporting Standard 101 Reduced Disclosure Framework (FRS 101). The Entain plc
consolidated financial statements for the year ended 31December 2025, contain a consolidated statement of cash flows.
The Company is exempt under paragraph 8(k) of the disclosure exemptions from UK-adopted IFRS included in FRS 101 for qualifying entities from
disclosing related party transactions with entities that form part of the Entain plc Group of which Entain plc is the ultimate parent undertaking.
The Companys financial statements are presented in Pounds Sterling (£). All values are in millions m) rounded to one decimal place except where
otherwise indicated. The Company’s financial statements are individual entity financial statements.
2 Basis of preparation
These financial statements were prepared in accordance with FRS 101 and Isle of Man Companies Act 2006. The financial statements are prepared
on a going concern basis under the historical cost convention except for certain financial liabilities measured at fair value. For details on the going
concern considerations made, see Note 2 of the consolidated financial statements.
The accounting policies which follow in Note 3 set out those policies which apply in preparing the financial statements for the year ended
31December 2025 and have been applied consistently to all years presented.
The Company has taken advantage of the following disclosure exemptions under FRS 101 in respect of:
a. IFRS 2 Share-based Payments;
b. IFRS 3 Business Combinations;
c. IFRS 5 Non-current Assets Held for Sale;
d. IFRS 7 Financial Instruments: Disclosure;
e. IFRS 13 Fair Value Measurement;
f. IFRS 15 Revenue from Contracts with Customers;
g. IFRS 16 Leases;
h. IAS 1 Presentation of Financial Statements;
i. IAS 7 Statement of Cash Flows;
j. IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors;
k. IAS 16 Property, Plant and Equipment;
l. IAS 24 Related party transactions; and
m. IAS 36 Impairment of Assets.
For details of audit fees, see Note 7 of the consolidated financial statements.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the company
financial statements
for the year ended
31December 2025
246 Entain plc Annual Report 2025
3 Summary of significant accounting policies
Investments
Investments comprise interests in subsidiary companies and are held as non-current assets stated at cost less provision for impairment. The values
used in any impairment review are based on the same principles and methods as described in the Group accounting policies and in Note 14 of the
consolidated financial statements.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in
which the estimate is revised.
The Company assesses these investments for impairment wherever events or changes in circumstances indicate that the carrying value of an
investment may not be recoverable. If any such indication of impairment exists, the Company makes an estimate of the recoverable amount. If the
recoverable amount is less than the value of the investment, the investment is considered to be impaired and is written down to its recoverable
amount. An impairment loss is recognised immediately in the income statement.
Cash and cash equivalents
Cash and short-term deposits in the balance sheet consist of cash at banks and in hand, short-term deposits with an original maturity of less than
three months.
Financial assets
Financial assets are recognised when the Company becomes party to the contracts that give rise to them.
The Company classifies financial assets at inception as either financial assets at fair value or loans and receivables. Financial assets at fair value
through profit or loss are measured initially at fair value, with transaction costs taken directly to the income statement. Subsequently, the fair values
are remeasured and gains and losses from changes therein are recognised in the income statement.
Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. On initial
recognition, loans and receivables are measured at fair value plus directly attributable transaction costs. Subsequently, such assets are measured at
amortised cost, using the effective interest (“EIR”) method, less any allowance for impairment.
Financial liabilities
Financial liabilities comprise predominantly amounts due to other Group companies. On initial recognition, financial liabilities are measured at fair
value plus transaction costs where they are not categorised as financial liabilities at fair value through profit or loss. Financial liabilities at fair value
through profit or loss are measured initially at fair value, with transaction costs taken directly to the income statement. Subsequently, the fair values
are remeasured and gains and losses from changes therein are recognised in the income statement.
The Company has entered into financial guarantees where the Company guarantees payment in case of its subsidiaries or joint venture defaulting
on a debt or derivative agreements. The Company has reviewed and concluded that its arrangements meet the accounting definition of a financial
instrument under IFRS 9 Financial Instruments. The Company has elected to apply IFRS 9 Financial Instruments (rather than IFRS 17 Insurance
Contracts) to all currently issued financial guarantees.
Derecognition of financial assets and liabilities
Financial assets are derecognised when the right to receive cash flows from the assets has expired or when the Company has transferred its
contractual right to receive the cash flows from the financial assets or has assumed an obligation to pay the received cash flows in full without
material delay to a third party, and either:
4 Substantially all the risks and rewards of ownership have been transferred; or
4 Substantially all the risks and rewards have neither been retained nor transferred but control is not retained.
Financial liabilities are derecognised when the obligation is discharged, cancelled or expires.
Derivative financial instruments
The Group policy and disclosure of financial risk are set out in Note 4.3 and Note 24 of the consolidated financial statements.
Current and deferred income tax
The Company is tax resident in the United Kingdom.
The tax expense for the period comprises current and deferred tax. Tax is recognised in the income statement, except to the extent that it relates to
items recognised in other comprehensive income or directly in shareholders’ funds. In this case, the tax is also recognised in other comprehensive
income or directly in shareholdersfunds, respectively.
The current income tax charge is calculated on the basis of the tax laws enacted or substantively enacted at the balance sheet date in the countries
where the Company operates and generates taxable income. Management periodically evaluates positions taken in tax returns with respect to
situations in which applicable tax regulation is subject to interpretation. It establishes provisions where appropriate on the basis of amounts expected
to be paid to the tax authorities.
Deferred income tax is recognised on temporary differences arising between the tax bases of assets and liabilities and their carrying amounts in the
financial statements. However, deferred tax liabilities are not recognised if they arise from the initial recognition of goodwill; or arise from initial
recognition of an asset or liability in a transaction other than a business combination that at the time of the transaction affects neither accounting or
taxable profit or loss.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the company
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 247
3 Summary of significant accounting policies (continued)
Deferred income tax is recognised using the tax rates (and laws) that have been enacted or substantially enacted by the balance sheet date and are
expected to apply when the related deferred income tax asset is realised or the deferred income tax liability is settled. Deferred tax assets are only
recognised to the extent it is probable that there will be suitable taxable profits from which they can be recovered.
Deferred tax balances are not discounted.
Foreign currency translation
Transactions in foreign currencies are initially recorded in Pounds Sterling (£) at the foreign currency rate ruling at the date of the transaction.
Monetary assets and liabilities denominated in foreign currencies are retranslated into Pounds Sterling (£) at the rates of exchange ruling at the
balance sheet date (the closing rate).
Non-monetary items that are measured in terms of historical cost in a foreign currency are translated using the exchange rate at the date of the initial
transaction. Non-monetary items measured at fair value in a foreign currency are translated using the exchange rate at the date when the fair value
was determined.
Dividends
Final dividends proposed by the Board of Directors and unpaid at the year end are not recognised in the financial statements until they have been
approved by shareholders at the Annual General Meeting. Interim dividends are recognised when paid.
Equity instruments
Equity instruments issued by the Company are recorded as the proceeds received net of direct issue costs.
Share-based payments
The cost of equity settled transactions with employees is measured by reference to the fair value at the date on which they are granted (see Note 30
of the consolidated financial statements for further details).
Separately disclosed items
To assist in understanding its underlying performance, the Company has defined certain items of pre-tax income and expense as separately
disclosed items as they reflect items which are exceptional in nature or size. These items have been defined in line with the Group policy (see Note
4.2 for details).
The separate disclosure of these items allows a clearer understanding of the trading performance on a consistent and comparable basis, together
with an understanding of the effect of non-recurring or large individual transactions upon the overall profitability of the Company.
The separately disclosed items have been included within the appropriate classifications in the income statement. Further details are given in Note 6.
Finance expense and income
Finance expense and income arising on interest-bearing financial instruments carried at amortised cost are recognised in the income statement
using the effective interest rate method. Finance expense includes the amortisation of fees that are an integral part of the effective finance cost of a
financial instrument, including issue costs, and the amortisation of any other differences between the amount initially recognised and the redemption
price. All finance expenses are recognised over the availability period.
4 Judgements and key sources of estimation uncertainty
The preparation of financial statements requires management to make assumptions, estimates and judgements that affect the amounts reported as
assets and liabilities as at the balance sheet date and the amounts reported as revenues and expenses during the year. Use of available information
and application of judgement are inherent in the formation of estimates. Actual results in the future may differ from those reported. Judgement
applied to separately disclosed items is set out in Note 4.2 of the consolidated financial statements.
5 Future accounting developments
The standards and interpretations that are issued, but not yet effective, excluding those relating to annual improvements, are not expected to have a
material impact on the parent Company financial statements. The Company intends to adopt these standards, if applicable, when they become
effective as set out in Note 4.4 of the consolidated financial statements.
6 Operating profit before separately disclosed items
This is stated after crediting/(charging):
2025 2024
£m £m
Management fees
8.8 9.8
Audit fees
(1.0) (0.9)
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the company
financial statements
for the year ended
31December 2025
248 Entain plc Annual Report 2025
7 Separately disclosed items
2025 2024
£m £m
Legal and onerous contract costs
21.8 14.9
21.8 14.9
8 Finance expense and income
2025 2024
£m £m
Loan interest income
5.7
Gains arising from change in fair value of financial instruments
1.7
Intercompany foreign exchange gain
11.8 50.5
Gains arising from foreign exchange on debt instruments
4.5
Total finance income
16.3 57.9
Intercompany interest expense
(100.5) (99.1)
Losses arising from foreign exchange on debt instruments
(1.1)
Loan interest expense
(8.7) (3.2)
Intercompany foreign exchange loss
(83.1)
Net finance expense
(176.0) (45.5)
The Group manages currency exposure through a number of derivative financial instruments, which have been taken out in the name of Entain plc as
well as other Group companies. There was no net change in fair value of financial instruments during the year (2024: £1.7m gain).
9 Income tax
The tax credit for the year presented is £0.4m (2024: tax charge of £2.8m).
A reconciliation of income tax applicable to loss (2024: loss) before tax at the UK statutory income tax rate to the income tax for the years ended
31December 2025 and 31December 2024 is as follows:
2025 2024
£m £m
Loss before tax
(132.2) (72.1)
Corporate tax credit thereon at 25% (2024: 25%)
(33.1) (18.0)
Adjusted for the effects of:
– Adjustment in respect of prior years
(0.4) 2.5
– Non-deductible income
(8.8) (5.4)
– Non-deductible legal settlement
5.1 1.0
– Group relief surrendered
36.8 22.4
– Overseas tax charge
0.3
Income tax (credit)/charge (0.4) 2.8
There is no deferred tax present on the balance sheet for either periods presented.
10 Dividends
Please see Note 11 of the consolidated financial statements.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the company
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 249
11 Investments
Total
£m
Cost and net book value
At 1 January 2024
5,635.2
Additions
9.4
At 31 December 2024
5,644.6
Cost and net book value
At 1 January 2025
5,644.6
Additions
8.3
At 31 December 2025
5,652.9
Subsidiaries and other related entities are listed in Note 32 of the consolidated financial statements.
Additions in the year predominantly relate to additional equity subscribed for in subsidiary companies.
The Company tests the investment balances for impairment annually. The recoverable amounts of the investments have been determined based on
value in use calculations. Although the impairment review is performed from the perspective of the parent company and the assets it holds, the
impairment test uses the same value in use calculations as the Group impairment review.
No impairment has been identified.
12 Trade and other receivables
2025 2024
£m £m
Amounts due from Group companies
116.4 381.7
Other debtors
1.7 0.4
Prepayments
1.0 0.9
119.1 383.0
Amounts of £119.1m (2024: £314.6m) are expected to be called upon within the next 12 months following the approval of these financial
statements and have therefore been classified as current assets within the balance sheet. The remaining balances of £nil (2024: £68.4m) have been
classified as non-current assets within the balance sheet.
Amounts owed by other Group undertakings are unsecured and accumulate interest in a range between 1.5% and 3.0% plus currency base rates.
The expected credit losses arising from receivables are not considered to be material and therefore has not been recognised.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the company
financial statements
for the year ended
31December 2025
250 Entain plc Annual Report 2025
13 Trade and other payables
2025 2024
£m £m
Current
Amounts due to Group companies
1,596.7
Other payables
165.2 145.4
1,761.9 145.4
Non-current
Amounts due to Group companies
149.3 2,052.4
Other payables
139.4 294.2
288.7 2,346.6
Amounts owed to Group undertakings are unsecured and accumulate interest in a range between 1.5% and 3.0% plus currency base rates.
Other payables include the DPA settlement liability (see Note 20 of the consolidated financial statements).
14 Interest-bearing loans and borrowings
2025 2024
£m £m
Current
Euro denominated loans
2.2
Sterling denominated loans
0.1 (0.1)
2.3
(0.1)
Non-current
Euro denominated loans
431.5
Sterling denominated loans
1
(6.2) (0.7)
425.3
(0.7)
1. Balance relates to capitalised fees on our bank facilities
The Company is a party to the Group’s revolving credit facility. As at 31December 2025, there were £570.0m (2024: £560.0m) of committed bank
facilities of which £160.0m (2024: £nil) were drawn down by another Group company and £7.3m (2024: £7.6m) of facilities which have been utilised
for letters of credit.
On 18 March 2025, the Group refinanced its revolving credit facility, extending its latest maturity from July 2026 to March 2030. The facility was also
increased and now has total commitments (including letters of credit) of £645m. The facility is subject to a springing maturity, to three months prior to
the earliest Group term loan maturity, if at least a 25% stub of the shortest-dated term loan remains outstanding. At 31 December 2025, the facility’s
effective maturity date was 30 March 2028.
On 13November 2025, the Group announced the pricing of500m senior secured notes due 30 November 2031at a fixed coupon of 4.875%,
which were issued on 24 November 2025 by the Company, and used to immediately repay €500m of the another Group company’s existing
€1,265m Term Loan B facility due 30 June 2028.
15 Financial risk management objectives and policies
The financial risk management objectives and policies applied by the Company are in line with those of the Group as disclosed in Note 24 to the
consolidated financial statements.
16 Called-up share capital
Details of the share capital of the Company are given in Note 27 of the consolidated financial statements.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the company
financial statements
for the year ended
31December 2025
Entain plc Annual Report 2025 251
17 Contingent liabilities and guarantees
Contingent liabilities
Refer to Note 31 of the consolidated financial statements.
Guarantees
The Company has entered into financial guarantee contracts to guarantee indebtedness held on the balance sheets of Group undertakings
amounting to £3,285.2m (2024: £3,681.9m).
The Company has also guaranteed derivative agreements of Group undertakings, of which those in a net liability at the reporting date total £144.4m
(2024: £19.6m).
BetMGM, the Group’s joint venture, took out a $150m revolving credit facility in December 2024. It was secured and undrawn as at 31December
2025. 50% of this facility is guaranteed by the Company.
The likelihood of the above items being called upon is considered remote. Consequently, the related liability is negligible and therefore no additional
liability has been recognised in respect of the financial guarantee contracts noted above.
18 Related party transactions
The Company has taken advantage of the exemption under paragraph 8(k) of FRS 101 not to disclose transactions with fellow wholly-owned
subsidiaries. The Company has not had any transactions with partially-owned subsidiaries, associates or joint ventures. See Note 32 of the
consolidated financial statements for disclosure of remuneration of key management personnel.
19 Subsequent events
For details of subsequent events affecting the Company, see Note 34 of the consolidated financial statements.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Notes to the company
financial statements
for the year ended
31December 2025
252 Entain plc Annual Report 2025
Definition of terms
AML
Anti-Money-Laundering
B2B
Business-to-business
CAGR
Compound annual growth rate
CC
Constant currency
CGUs
Cash-generating units
CMS
Customer marketing services
Constant currency basis
Each month in the prior period re-translated at the current period’s exchange rate
Contribution
Revenue less betting taxes, payment service provider fees, software royalties, affiliate commissions, revenue
share and marketing costs
Contribution margin
Contribution as a percentage of NGR
CRM
Customer relationship management
CS
Customer services
DE&I
Diversity, Equality and Inclusion
DPA
Deferred Prosecution Agreement the Group reached with the Crown Prosecution Service December 2023.
DTR
Disclosure and transparency rules
EPS
Earnings per share
ESG
Environmental, social and governance
GGY
Gross gaming revenue
GHG
Greenhouse gas
GVC/GVC Holdings PLC
The Group’s former name before becoming Entain plc in December 2020
H2GC
H2 Gambling Capital independent providers of betting and gaming market data and estimates
IA
Internal audit and risk management
IAS
International Accounting Standards
IFRS
International Financial Reporting Standards
KPIs
Key performance indicators
LTIP
Long-term incentive plan
MIP
Management incentive plan
Net debt
Cash and cash equivalents (including amounts recorded as assets in disposal groups classified as held for sale),
less customer liabilities less interest-bearing loans and borrowings
Net Gaming Revenue (“NGR”)
Net Revenue before charging for VAT and Sales Taxes. A full reconciliation of this non-GAAP measure is
provided within the Income Statement
NGR YTD
Net Gaming Revenue in the year to date
RET
Research, education and treatment associated with responsible gambling
Revenue
Net Gaming Revenue less VAT (imposed by certain EU jurisdictions on either sports or gaming revenue)
RMG
Real money gaming
SASW
Single Account Single Wallet functionality, enabling BetMGM customers with cross-state-access to their
accounts.
Sports Gross Win Margin
Sports wagers less payouts
Sports Gross Win Margin %
Sports Gross Win Margin divided by Sports wagers
Sports Net Gaming Revenue
(“Sports NGR”)
Sports Gross Win Margin less free bets and promotional bonuses
Sports Wagers
Gross bets placed by customers on sporting events
TCFD
Taskforce for Climate-related Financial Disclosures
Underlying EBITDA
Underlying EBITDA is earnings before interest, tax, depreciation and amortisation, share-based payments and
share of JV income and separately disclosed items
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Glossary
Entain plc Annual Report 2025 253
Annual General Meeting
The Companys 2026 AGM will be held on Wednesday 29 April 2026 at 10:00am (BST). Details of the location, each resolution to be considered at
the meeting and voting instructions are in the Notice of Meeting which is available onthe Company’s website at entaingroup.com/investor-relations.
Thevoting results of the 2026 AGM will be available on the Company’s website shortly after the meeting.
Communications
Information about the Company, including financial results and details of the current share price, is available on the Company’s website.
Shareholding contacts
For any queries regarding your shareholding, please contact our Registrar, MUFG Corporate Markets.
Share fraud warning
Fraudsters use persuasive and high-pressure tactics to lure investors into scams. They may offer to sell shares that turn out to be worthless or non-
existent, or to buy shares at an inflated price in return for an upfront payment. While high profits are promised, if you buyorsell shares in this way you
will probably lose your money. Should you receive any unsolicited calls or documents to this effect, youare advised not to give out any personal
details or to hand over any money without ensuring that the organisation is authorised bytheUK Financial Conduct Authority (“FCA”) and
undertaking further research.
If you are unsure or you think you have been targeted, you should report the organisation to the FCA. For further information, please visit the FCA’s
website at www.fca.org.uk, email consumer.queries@fca.org.uk or call the FCA consumer helpline on 0800 111 6768 (freephone), 0300 500 8082
(from the UK) or +44 20 7066 1000 (if calling from outside the UK).
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Shareholder information
254 Entain plc Annual Report 2025
Company name
Entain plc
Company number
004685V
Secretary and registered office
James Morris
Entain plc
2a Lord Street
Douglas
Isle of Man
IM1 2BD
Telephone: +350 200 78700
www.entaingroup.com
UK Corporate Office
25 Charterhouse Square
London
EC1M 6AE
Registrars
MUFG Corporate Markets (Guernsey) Limited
Mont Crevelt House
Bulwer Avenue
St Sampson
Guernsey
GY2 4LH
Transfer Agent:
MUFG Pension & Market Services
Central Square
29 Wellington Street
Leeds
LS1 4DL
www.eu.mpms.mufg.com/get-in-touch/shareholders-in-uk-
companies
Telephone: 0371 664 0300 from the UK or +44 (0)371 664 0300 from
outside the UK
Email: shareholderenquiries@cm.mpms.mufg.com
Auditors
KPMG LLP
EastWest
Tollhouse Hill
Nottingham
NG1 5FS
Legal advisors
Slaughter & May
Clifford Chance LLP
DQ Advocates
Principal UK Bankers
Barclays Bank PLC
National Westminster Bank plc
Future trading updates and financial calendar
16April 2026
Q1 trading update
13August 2026
Interim results
Further updates to the financial calendar can be found on the
Company’s website.
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Company information
Entain plc Annual Report 2025 255
Paper: Claro silk
Printed by Pureprint Group. This report has been printed on paper which is certified by the Forest Stewardship Council
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made at a mill with ISO 14001 environmental management system accreditation. This report was produced using the pureprint
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guaranteed, low carbon, low waste, independently audited process that reduces the environmental impact of the printing process. Printed using vegetable oil based
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printer certified to ISO 14001 environmental management system.
Incorporated in the Isle of Man under number 4685V
CBP00019082504183028
Design and production by Radley Yeldar ry.com
www.entaingroup.com
1. Overview
8. Strategic Report
103. Governance
167. Financial Statements
Company information
256 Entain plc Annual Report 2025