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#### www.pensionbee.com

# Annual Report and Financial Statements

2022

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## Contents

#### Strategic Report

1

PensionBee at a Glance

Page 4

2

Chair’s Statement

Page 6

3

Chief Executive Ofﬁcer’s Review

Page 8

4

About Us

Page 10

5

Our Strategy

Page 25

6

Our Business Model

Page 34

7

Our People

Page 36

8

Market Opportunity

Page 46

9

Operating and Financial Review

Page 48

10

Measuring our Performance

Page 54

11

Stakeholders

Page 56

12

Environmental, Social and Governance Considerations

Page 71

13

Climate-related Disclosures

Page 82

14

Managing our Risks

Page 92

15

Viability Statement

Page 98

#### Corporate Governance Report

1

Chair’s Introduction to Governance

Page 100

2

Board of Directors and Executive Management

Page 103

3

Corporate Governance Statement

Page 108

4

Nomination Committee Report

Page 115

5

Investment Committee Report

Page 119

6

Audit and Risk Committee Report

Page 121

7

Directors’ Remuneration Report

Page 128

8

Directors’ Report

Page 147

9

Statement of Directors’ Responsibilities

Page 152

#### Financial Statements

1

Independent Auditor’s Report

Page 154

2

Consolidated Statement of Comprehensive Income

Page 161

3

Consolidated Statement of Financial Position

Page 162

4

Consolidated Statement of Change in Equity

Page 163

5

Consolidated Statement of Cash Flows

Page 164

6

Notes to the Consolidated Financial Statements

Page 165

7

Company Financial Statements

Page 181

8

Notes to the Company’s Financial Statements

Page 183

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# Strategic

# Report

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1. Supported by PensionBee’s Trustpilot score as at 31 December 2022 of 4.6★ out of 5 (based on 8,270 reviews), comparing favourably to other key pension providers who operate

in the UK Deﬁned Contribution pensions market, together with PensionBee’s industry awards as set out on pages 22 and 23 of the About Us section of the Strategic Report.

2. See deﬁnitions on pages 54 and 55 of the Measuring our Performance section of the Strategic Report. PensionBee’s KPIs include alternative performance measures (‘APMs’),

including Adjusted EBITDA and Adjusted EBITDA Margin. APMs are not deﬁned by International Financial Reporting Standards (‘IFRS’) and should be considered together

with the Group’s IFRS measurements of performance. PensionBee believes APMs assist in providing additional insight into the underlying performance of PensionBee and aid

comparability of information between reporting periods.

3. Average app store rating of 4.6 out of 5 for 31 December 2022, based on 4.7 Apple Store rating and 4.5 Google Play rating. Average app store rating of 4.8 for 31 December

2021, based on 4.8 App Store rating and 4.7 Google Play rating.

4. Represents absolute change in Adjusted EBITDA Margin from (129)% as at 31 December 2021 to (110)% as at 31 December 2022.

## 1PensionBee at a Glance

PensionBee is a leading online pension provider. Our mission is to make

#### pensions simple, so that everyone can look forward to a happy retirement

PensionBee is a leading online pension provider

1

in the UK, with a mission to make pensions simple, so that everyone can look

forward to a happy retirement. We are a direct-to-consumer ﬁnancial technology company with approximately 183,000 Invested

Customers and £3.0bn of Assets under Administration (‘AUA’) as at 31 December 2022 (2021: 117,000 Invested Customers and

£2.6bn of AUA).

2

We deliver a leading customer proposition to pension holders in the UK deﬁned contribution pensions market, catering for the

mass market of consumers that has often been ignored by the traditional pensions industry. We seek to make our customers

‘Pension Conﬁdent’ by providing them with control and clarity, enabling them to interact with their retirement savings through a

unique combination of smart technology and dedicated customer service.

Our technology platform allows customers to combine their pensions and invest in a range of online plans, forecast how much they

are expected to have saved by the time they retire, and make withdrawals from the age of 55. Our customers rate our service highly,

as evidenced by our Excellent Trustpilot score of 4.6

★

out of 5 (based on 8,270 reviews), our average app store rating of 4.6 out

of 5

3

and our Customer Retention Rate, which has consistently been 97% (2021: Excellent Trustpilot score of 4.6

★

(based on 6,288

reviews), average app store rating of 4.6

4

and Customer Retention Rate of 97%).

2

For the year ended 31 December 2022, PensionBee’s Revenue was £17.7m, representing a growth rate of 38% as compared to

£12.8m for 2021.

2

Adjusted EBITDA for 2022 was £(19.5)m as compared to £(16.4)m for 2021, with an Adjusted EBITDA Margin of

(110)% for 2022 as compared to (129)% for 2021, reﬂecting continued strong and scalable investment in the Company’s growth.

2

Proﬁt/(Loss) before Tax narrowed to £(22.4)m for 2022 as compared to £(25.0)m for 2021, supported by an improvement of the

Adjusted EBITDA Margin.

2

PensionBee Group plc

4

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97%

#### 2022 Customer Retention

2

#### stable

183k

#### 2022 Invested Customers

2

+56% on 2021

£3.0bn

#### 2022 Assets under Administration

2

+17% on 2021

£17.7m

#### 2022 Revenue

2

+38% on 2021

£(19.5)m

#### 2022 Adjusted EBITDA

2

-19% on 2021

(110)%

#### 2022 Adjusted EBITDA Margin

2

#### +18ppt on 2021

4

£(22.4)m

#### 2022 PBT

2

+10% on 2021

(9.97)p

#### 2022 EPS

2

+16% on 2021

Annual Report and Financial Statements 2022

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Set against a backdrop of extreme global market

volatility... PensionBee is a story of resilience

and consistent delivery, with continued rapid

growth and key proﬁtability milestones all very

much in line with the objectives we have set.

Set against a backdrop of extreme global market volatility, a war in Europe, and a cost of living

crisis in the UK, PensionBee is a story of resilience and consistent delivery, with continued

rapid growth and key proﬁtability milestones all very much in line with the objectives we

have set. By the end of 2022, our Invested Customer base reached 183,000, Assets under

Administration exceeded £3.0bn and Revenue for the year was £17.7m.

5

Through a

combination of this growth, together with careful cost control, we achieved the important

milestone of pre-marketing proﬁtability in the last quarter of the year, paving the way for

ongoing full proﬁtability on an Adjusted EBITDA basis by the end of 2023.

6

People are attracted to PensionBee, entrusting us with their pension savings because of the

combination of simple to use technology, exemplary support and market leading service

that we offer. Our colleagues are industrious, our technology is effective, secure and scalable

and importantly, the investment solutions that we offer our customers enable them to be

‘Pension Conﬁdent’. We empower our customers with knowledge and provide them with

clarity and control over their retirement savings - where their savings are invested, how

those investments are performing and what pension income their savings can be expected

to generate. PensionBee is leading the market for those seeking a simple, straightforward

way of collecting together their various pensions in one place and investing that money as

they wish.

5. See deﬁnitions on pages 54 and 55 of the Measuring our Performance section of the Strategic Report.

6. Pre-marketing proﬁtability measured using Adjusted EBITDA before Marketing. Full proﬁtability measured using

Adjusted EBITDA. See deﬁnitions on pages 54 and 55 of the Measuring our Performance section of the Strategic Report.

## 2Chair’s Statement

Environmental Considerations

Increasing concerns about the conduct of business in society and, in particular, the approach

that businesses take to the environment, will dictate whether a business is sustainable

over the medium term. Those businesses which are able to successfully demonstrate a

responsible approach to our world will be the ones which prosper.

We believe that effectively managing our Environmental, Social and Governance (‘ESG’)

priorities will help preserve our resilience and drive long-term value for all our stakeholders.

We continue to pursue our ESG work transparently, disclosing our targets and relevant

metrics, and believe this approach supports accountability and helps our stakeholders to be

informed about our progress.

Much of 2022 has been spent working in partnership with BlackRock to launch PensionBee’s

Impact Plan, a mainstream impact investing product, and the latest in a series of PensionBee

customer-led innovations for the UK pension industry. Our Impact Plan enables savers

to deploy their pensions to build a better world whilst they save for retirement. We also

continued to minimise our impact on the environment through our remote working policy

and as a paperless pension provider.

As part of our ongoing commitment to increasing our transparency across all the strands

of ESG, having previously disclosed under the Sustainability Accounting Standards Board,

Workforce Disclosure Initiative and the Streamlined Energy and Carbon Reporting (‘SECR’)

framework, this year we are pleased to be able to make climate-related disclosures under

the Task Force on Climate-related Financial Disclosures (‘TCFD’) framework. Further details

of our ESG activities can be found on pages 71 to 81 of the ESG Considerations section of the

Strategic Report, and our SECR Reporting and TCFD Reporting are set out on pages 82 to 91

of the Climate-related Disclosures section of the Strategic Report.

Governance

The Board is committed to upholding the highest standards of corporate governance across

the business, ensuring that these principles of good governance are embedded into our

culture, at all levels. On the anniversary of our initial public offering, PensionBee took an

important next step in our Company’s evolution, graduating to the Premium Segment of the

London Stock Exchange, conﬁrming our commitment to upholding the highest standards of

corporate governance while increasing the liquidity of the PensionBee stock. This important

step was the result of a tremendous amount of effort by our in-house team working closely

with our advisors. My thanks to them all.

In conjunction with our admission to the Premium Segment, we expanded our Board. The

appointment of Lara Oyesanya as a Non-Executive Director brings extensive legal, regulatory

PensionBee Group plc

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and commercial experience to the Board. We were also delighted to welcome Christoph J.

Martin to the Board as an Executive Director in June 2022. Christoph joined PensionBee in

2019, graduating into the role of Chief Financial Ofﬁcer in 2020, playing a key role in our

listing and our elevation to the Premium Segment.

The Board continues to provide support and appropriate challenge to the Executive

Management Team to ensure that the strategy is sound, achievable and ultimately delivered.

Full details of the work of the Board and its Committees are set out in the Corporate

Governance Report from page 99 onwards.

We believe that effective stakeholder engagement is key to the long-term sustainable

success of our business and as such, our goal is to proactively engage with our key

stakeholders, to understand their needs and interests and to respond accordingly. As a

Board, when we make decisions, we carefully consider the interests of our customers,

employees, shareholders, communities, suppliers, government and regulators and our

planet, seeking to ensure positive outcomes for all. Further details of our approach are set

out on pages 56 to 70 of the Stakeholders section of the Strategic Report.

Diversity, Inclusion & Equality

At PensionBee, our vision is to live in a world where everyone can look forward to a happy

retirement. As a Company, our approach to diversity, inclusion and equality includes

building a team that reﬂects society, in order to better reﬂect, represent and serve our diverse

customer base. We have created a working environment in which everyone has equal access

to opportunities and is treated with fairness and dignity.

For 2022, we worked towards attaining gender balance and representation at all levels and

towards attaining representation of Asian/Black/Mixed/Multiple/Other ethnic backgrounds

to match the UK population across all levels. PensionBee was proud to achieve 52% female

and minority gender representation across its entire employee base, 50% at Executive

Management level and 57% at Board level, naturally exceeding the FCAs requirements for

companies to have at least 40% women on the board and at least one senior board position

being held by a woman.

7

PensionBee also achieved 40% Asian/Black/Mixed/Multiple/Other

ethnic representation across its entire employee base, 20% at Executive Management level

and 14% at Board level, welcoming the introduction of the FCA’s requirement for at least

one board member being from an Asian/Black/Mixed/Multiple/Other ethnic background.

7

7. All employee data supported by analysis from PensionBee’s HR information system, November 2022. Executive

Management and Board level data as at 31 December 2021.

Looking Forward

Looking forward, none of us can be conﬁdent that 2023 will be any less demanding than the past

year. Adaptability will continue to be an essential attribute of enterprises which lead their markets

Just as technology has enabled PensionBee to simplify the management of pension savings, so too

has technology transformed the way we work. Offering choice, freeing many from the need to travel

and enhancing productivity through increased interconnectivity, PensionBee has embraced ﬂexible

working patterns to the beneﬁt of all of our people and to the beneﬁt of the service we deliver. We can

be conﬁdent that PensionBee will continue to prove resilient in the face of the unforeseen.

Navigating the headwinds we have all confronted in 2022 has required determination and skill.

Success is a team sport. The year’s outcome is the consequence of many, many individual actions,

carefully executed by applying expertise, diligence and care. My thanks go to each and every one of

our people - you are the authors of the success which we report here.

Mark Wood CBE

Non-Executive Chair

15 March 2023

Annual Report and Financial Statements 2022

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As a company, we place great value and emphasis on doing what we said we would do. Trust

has never been more important, especially as we have cemented our place as a household

brand name. With brand awareness of more than 50% achieved

8

, we continued growing our

customer base, reaching a total of 183,000 Invested Customers

9

on our technology platform

by the end of the year (2021: 25% brand awareness and 117,000 Invested Customers). We

attracted these customers through a combination of data-led online performance marketing

channels and our brand channels, including television and our sponsorship of the ‘Brentford

Bees’, a Premier League football club.

As a result, amid steep declines in global equity and bond markets that have affected pension

values across the country, our Assets under Administration surpassed the £3bn mark and our

Revenue grew by 38% as compared to the previous year.

10

Our high Customer Retention

Rate of 97% and ongoing transfers and contributions from new and existing customers

enabled us to record approximately £1bn of Gross Inﬂows.

11

This, combined with the

foundations of our scalable technology platform and disciplined cost control, enabled us to

reach key proﬁtability milestones of pre-marketing proﬁtability across the fourth quarter of

2022 and post-marketing proﬁtability in November 2022, in line with our expectations.

12

We

are primed to continue to deliver on this path, expecting to achieve ongoing full proﬁtability

on an Adjusted EBITDA basis by the end of 2023.

9

This year was also notable for us with respect to environmental, social and governance (‘ESG’)

considerations, as we conducted an exercise to assess ESG materiality from the perspective

of our key stakeholders. We believe that all businesses must have a ‘social licence’ to operate,

and as such we believe that meeting our ESG responsibilities to stakeholders will enable us

to thrive over the long term. We were pleased to remain aligned with our stakeholders in our

8. Source: PensionBee brand tracker. Prompted brand awareness in January 2023 measured through a consumer survey

asking ‘Which of the following have you heard of?’ with respect to UK ﬁnancial services brands: Aviva 83%, Scottish Widows

77%, Standard Life 66%, Royal London 55%, PensionBee 52%, Hargreaves Lansdown 36%, Vanguard 32%, Fidelity 30%,

Nutmeg 30%, AJ Bell 21%, Interactive Investor 9%. Compares to prompted brand awareness for 2021 of 25%, sourced from

Boring Money, February 2022.

9. See deﬁnitions on pages 54 and 55 of the Measuring our Performance section of the Strategic Report.

10. 38% change in Revenue calculated based on Revenue of £17.7m for the year to 31 December 2022 as compared to

£12.8m for the year to 31 December 2021. See deﬁnitions on pages 54 and 55 of the Measuring our Performance section

of the Strategic Report.

11. Gross Inﬂows of £1,060m, Gross Outﬂows of £(197)m, Net Inﬂows of £863m and Market Growth and Other of £(424)m

for the year to 31 December 2022 as set out on pages 48 and 53 of the Operating and Financial Review. See deﬁnitions on

pages 54 and 55 of the Measuring our Performance section of the Strategic Report.

12. Pre-marketing proﬁtability measured using Adjusted EBITDA before Marketing. Post-marketing proﬁtability measured

using Adjusted EBITDA. See deﬁnitions on pages 54 and 55 of the Measuring our Performance section of the Strategic

Report.

While the macroeconomic environment

remains uncertain, we focus on what we can

control: building a pension company you can

believe in, trust and be proud to be a part of.

## 3Chief Executive Ofﬁcer’s Review

2022 has been a challenging year for all. We have witnessed war in Europe and exceptionally

harsh and volatile global markets, punctuated by rising interest rates, the energy crisis and

stubborn inﬂation that have meaningfully raised the cost of living for UK consumers. In

spite of these headwinds, or perhaps because of them, retirement planning has never

been more important.

Throughout this year, we have continued to focus on what matters: serving our customers

and supporting them through these challenges. The external environment has brought to

the fore difﬁcult decisions for UK consumers. How should I save for the future? Should I delay

my retirement?

PensionBee has been there to offer its customers guidance and support, the type of service

that all consumers deserve from their pension providers. We are proud to have maintained

our Excellent Trustpilot score (4.6

★

) and to have achieved impressive app store ratings (4.7

App Store rating and 4.5 Google Play rating), reﬂecting the priority we place on customer

communication and rapid response times, with contribution to customer service from every

management level within the business (2021: Trustpilot score of 4.6

★

, 4.8 App Store rating

and 4.7 Google Play rating).

PensionBee Group plc

8

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ambition to offer an inclusive and innovative product, one characterised by stewardship, purpose and excellent value,

as well as to prioritise cyber security, diversity and inclusion and offering fulﬁlling careers for our team. With 91% of

our workforce feeling aligned with our vision, mission and values

13

, we are meeting our goal of being an employer of

choice with an inspiring vision.

As we look forward to 2023 we recognise that the world is in transition: efforts to move to a low carbon economy

and one that is characterised by less inequality dominate our national conversation. We are proud to be a part of this

change with our innovative product offering that empowers UK consumers to be ‘pension conﬁdent’ and to have

control over their retirements. Our newly-launched Impact Plan will enable our customers to prepare for retirement

while investing in companies that help further the achievement of the United Nations Sustainable Development

Goals.

14

We are also pleased to bring the ‘regular withdrawals’ feature to our customers, a product innovation we have

developed over this year, in response to feedback from our customers over the age of 55.

While the macroeconomic environment remains uncertain, we focus on what we can control: building a pension

company you can believe in, trust and be proud to be a part of. I am immensely proud of, and grateful to, the entire

team for their dedication and hard work, for the spirit with which they approach our mission and vision and for

upholding our values and culture.

Outlook

We believe that the UK pensions market will continue to grow at pace, despite the challenging ﬁnancial markets,

supported by the regulatory framework and favourable policy changes, the acceleration of the UK’s transition to digital

technology and underlying trends in the employment market that increasingly demand a modern pension consolidation

solution like ours. New opportunities and developments in technology are expected to continue to accelerate change

in the pensions industry in ways that will ultimately beneﬁt all consumers. The need to save for retirement through an

efﬁcient and scalable platform has never been greater, especially as we grapple with a cost of living crisis.

Our resilient business model, leading customer proposition, household brand status, committed and dynamic

leadership team and robust capital position, will see us uniquely positioned to continue to grow at pace, navigating

any challenges that the year ahead brings.

We look forward to 2023 being yet another exciting year in the PensionBee story.

Romi Savova

Chief Executive Ofﬁcer

15 March 2023

13. Source: PensionBee’s annual Diversity, Inclusion, Equality & Support Survey, 2022. Compares to 96% of the workforce feeling aligned to PensionBee’s

mission, vision and values, as measured by PensionBee’s Diversity, Inclusion and Engagement Survey, 2021.

14. The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and

prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals, which are an urgent call for action by

all countries - developed and developing - in a global partnership. They recognise that ending poverty and other deprivations must go hand-in-hand with

strategies that improve health and education, reduce inequality, and spur economic growth - all while tackling climate change and working to preserve our

oceans and forests. Source: sdgs.un.org/goals.

Annual Report and Financial Statements 2022

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PensionBee Group plc

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## 4About Us

### Our History

#### Since inception, we have been a consumer champion in a highly complex industry, ripe for disruption

PensionBee was founded in 2014 to simplify pension savings in the UK, following a difﬁcult pension

transfer experience for our CEO, Romi Savova, using traditional platforms and ﬁnancial advisers,

encountering archaic systems, excessive fees and complex paperwork.

Since then, we have been challenging the status quo of an industry that has evolved without sufﬁcient

focus on consumer needs, characterised by poor communication, opaque fees and cumbersome

processes. PensionBee has sought to change the industry for the better, modernising pensions,

making pension management easy for its customers while they save for a happy retirement.

With over £3.0bn in Assets under Administration (‘AUA’) and 183,000 Invested Customers (‘IC’) at

the end of 2022 (2021: £2.6bn of AUA and 117,000 IC), we have grown rapidly through direct-to-

consumer marketing activities, becoming a household brand name for the mass market.

15

Our

consistently maintained Customer Retention Rate in excess of 95% and an Excellent Trustpilot

rating, reﬂect our commitment to outstanding customer service.

Along the way, we have taken important steps in our corporate development, including our initial

public offering in April 2021 on the High Growth Segment of the London Stock Exchange (‘LSE’) and

our subsequent transition to the Premium Segment of the LSE one year later, to raise the capital that

we need to support sustainable and proﬁtable growth and underscoring our commitment to the

highest level of corporate governance.

15. See deﬁnitions on pages 54 and 55 of the Measuring our Performance section of the Strategic Report. PensionBee’s KPIs include

alternative performance measures (‘APMs’). APMs are not deﬁned by International Financial Reporting Standards (‘IFRS’) and

should be considered together with the Group’s IFRS measurements of performance. PensionBee believes APMs assist in providing

additional insight into the underlying performance of PensionBee and aid comparability of information between reporting periods.

Annual Report and Financial Statements 2022

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2014

PensionBee is born

Our story begins when Romi

Savova (CEO) tries to move her

old workplace pension and

has great difﬁculty switching

providers. She decides there

has to be a better way.

2015

Work begins

Romi and co-founder Jonathan

Lister Parsons (CTO) quit their jobs

and start building PensionBee,

an online pension provider that

puts the customer at its heart.

Our ﬁrst employees join the

Company, we move into our ﬁrst

ofﬁce and the team begins work

on the BeeHive and creation

of the PensionBee brand.

2018

The app is launched

Our app goes live, giving customers

the power to manage their

pensions from their smartphones.

With the introduction of Open

Banking, we also become the ﬁrst

pension provider to integrate

with a number of banking and

money management apps.

AUA: £328m

IC: 17k

2017

Innovation and investment

We broaden our mix of customers

with new product innovations. We

introduce our drawdown service,

enabling customers to make

withdrawals easily online. We also

launch our ﬁrst responsible plan,

providing our savers with a climate-

conscious way of investing.

AUA: £108m

IC: 5k

2016

PensionBee goes live

We launch our product with plans

from BlackRock and State Street

Global Advisors, helping savers

combine their old pensions.

Mark Wood CBE, former

Chief Executive of Prudential

UK, joins as Chair.

AUA: £19m

IC: 1k

PensionBee Group plc

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Strategic Report

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2019

Acclaim from the industry

We become the ﬁrst pension provider

to adopt the Simpler Annual Beneﬁt

Statement, winning acclaim from both

the government and pensions industry.

We introduce two new pension plans,

4Plus and Preserve, to broaden our appeal

amongst customers nearing retirement,

as well as a Shariah-compliant plan.

Michelle Cracknell CBE also joins the

PensionBee Board as an Independent

Non-Executive Director, bringing over

30 years’ experience from the pensions

and retirement planning industry.

AUA: £745m

IC: 38k

2020

AUA exceeds £1bn and we launch

the Fossil Fuel Free Plan

We campaign to show the rest of the

pensions industry that there’s demand for a

fossil fuel free pension, based on customers’

feedback. We succeed with commitments

of >£100m, and launch the Fossil Fuel Free

Plan in partnership with Legal & General.

We win praise for our high levels of

innovation and customer service, as well as

our industry-leading workplace diversity,

when we are named ‘Pension Provider

of the Year’ (UK Pensions Awards).

Mary Francis CBE joins our Board as

Senior Independent Director.

AUA: £1.4bn

IC: 69k

2021

Becoming a publicly listed company

We become a publicly listed company with

an IPO on the High Growth Segment of the

Main Market of the London Stock Exchange,

also giving our customers access to buy

shares. This allows us to further expand and

to innovate, so that we can help even more

people look forward to a happy retirement.

We are awarded the Internet Crystal

Mark and Plain English App Mark For

our accessibly-designed website.

AUA: £2.6bn

IC: 117k

2022

AUA exceeds £3bn and we join the Premium

Segment of the London Stock Exchange

We transition to the Premium Segment

of the London Stock Exchange's Main

Market, underscoring our commitment to

upholding the highest standards of corporate

governance and dedication to achieving our

growth ambitions and increasing liquidity.

Lara Oyesanya joins our Board as an

Independent Non-Executive Director.

Our ‘Believe in the Bee’ brand campaign

launches with an ad featuring Brentford

Football Club players, a cameo from our CEO,

plus our distinctive new animated honey bee.

We win multiple awards, including ‘FinTech

of the Year’ (UK FinTech Awards), ‘Financial

Inclusion’ (FSTech Awards) and ‘Employer

of the Year’ (FT Adviser Diversity in

Finance Awards). We are awarded 5 Boring

Money Best Buys 2022, including 'Best for

Customer Service' and are accredited with

Good With Money's ‘Good Egg’ mark.

AUA: £3.0bn

IC: 183k

Annual Report and Financial Statements 2022

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PensionBee Group plc

14

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### Our Vision

We strive to help our customers achieve a

happy retirement in the form of ﬁnancial

freedom, good health and social inclusion

Our vision acts as a blueprint for all our business activities, from outstanding customer service

and intuitive product design, to investment solutions with some of the world’s largest money

managers and impactful corporate and social responsibility initiatives. As a pensions company

with a long-term horizon for our customers, we seek to look beyond short-term gains to help

our customers achieve a sustainable retirement income.

Annual Report and Financial Statements 2022

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Our customers have a large variety of retirement goals and ambitions,

whether purchasing homes close to their children, travelling around

the world or simply living without any ﬁnancial worries. Each

customer is unique, but to achieve their ideal retirement, they all

need sufﬁcient income to cover their living expenses for the rest of

their lives. This, at its core, is the concept of ﬁnancial freedom.

For too long, consumers have struggled to manage their retirement

savings. Pensions are often complicated and, combined with the added

intricacies that can result from the accrual of multiple pension plans from

different employers over the course of a career, present a signiﬁcant

obstacle for consumers wanting to take control of their retirement savings.

PensionBee’s technology platform is designed to make it easy for

customers to consolidate their pensions, to make contributions in line

with their saving goals, to invest in a range of diversiﬁed plans and,

from the age of 55, to make on-demand and appropriate withdrawals.

Through access to pension calculators and retirement forecasting

tools, we seek to help our customers understand how much they

need to save in order to achieve their desired income in retirement.

#### Financial Freedom

We believe that good physical and mental health can be a major

determinant of happiness in later life. Whilst quality nutrition and safe

living conditions are important contributors to good health, we also

believe that ﬁnancial wellbeing can have a signiﬁcant role to play.

Our platform has been designed in a user-friendly way so as to

limit the stresses of engaging with one’s pension and to help

customers exercise greater control over their ﬁnancial future.

Similarly, we also want to give our customers greater peace of mind

by offering more ethically and environmentally conscious investment

alternatives. Not only is there quantitative evidence from industry

experts suggesting that sustainable investments yield greater returns

over time, but there are signiﬁcant ﬁnancial risks associated with

investing in pollutants such as oil and tobacco producers. These ﬁnancial

risks can be aggravated by government action (whether through

outright bans or taxes), civil lawsuits, and adverse media coverage. In

facilitating sustainable investments, we seek to enhance our customers’

long-term pension wealth as well as their mental wellbeing.

#### Good Health

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We believe that the Company’s product must be built to help people from all

backgrounds to save for retirement. The UK’s statutory secondary school national

curriculum contains little formal ﬁnancial education, and over the course of

their lives, individuals do not all have the same exposure to ﬁnancial concepts.

As a result, many struggle to navigate the pensions system as adults.

By designing and building our product in recognition of these realities, we seek

to help our customers overcome these educational barriers. For example, our

technology platform is designed to make it easy and intuitive for customers to

combine their pensions, we offer tools such as pension calculators and retirement

forecasting modellers to help customers plan ahead and make suitable contributions,

we help savers make on-demand and appropriate withdrawals, and we support

all of this with excellent customer service and jargon-free communication.

In addition, we are an advocate for greater gender equality in UK companies.

There is a large body of research suggesting that women have been held back

by a lack of equal opportunities and systemic inequalities that prevent career

progression. Research conducted by PensionBee suggests that these inequalities

are perpetuated in later life with men having signiﬁcantly larger pensions

than women after the age of 45, despite having a shorter life expectancy.

#### Social Inclusion

We are also committed to encouraging other forms of equality in UK companies.

Efforts to include, nurture and progress employees from all backgrounds, including

diverse ethnicities can translate into higher engagement and lower attrition

rates. We believe that there is a strong moral and economic case for increased

diversity in UK companies. Greater equality can translate into improved Company

performance, which in turn supports the pension growth of our customers.

Our Diversity, Inclusion and Equality Policy sets our approach and commitment to diversity

and includes our broad goals, which include gender balance at all levels and representation

of all minority ethnicities to match the UK population across all levels of the business.

For 2022 we achieved 52% female and minority gender representation across our entire

employee base, 50% at Executive Management Team level and 57% at Board level.

16

We

also achieved 40% Asian/Black/Mixed/Multiple/Other ethnic representation across our

entire employee base, 20% at Executive Management level and 14% at Board level.

16

16.

All employee data supported by analysis from PensionBee’s HR information system, November

2022. Executive Management and Board level data as at 31 December 2021.

Annual Report and Financial Statements 2022

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### Our Customer Proposition

#### We are revolutionising the pensions industry through innovative

#### technology, product leadership and excellent customer service

Pensions are often complicated and difﬁcult to understand, presenting an obstacle for consumers to engage with their savings. Against this backdrop, PensionBee has developed

a simple and easy to use mass market proposition that provides a solution to the consumer problem of saving for and managing their income throughout retirement.

Our customer proposition can be summarised as follows:

#### CombineContributeInvest

The average adult switches jobs multiple

times over the course of their career. In doing

so, they may accrue a number of disparate

pensions with differing providers and cost

structures which, as a result of a variety of factors

which could include infrequent reporting,

limited online functionality, and cumbersome

communications processes, can prove difﬁcult

to manage effectively. By signing up with

PensionBee, either via our website or by using

our app, our customers are able to combine

and transfer their existing pensions into the

PensionBee Personal Pension with ease.

Once their pensions have been transferred,

customers are able to start managing their

new pension online and can monitor their

daily balance via our website or app.

Our customers can make one-off or regular

contributions to their PensionBee pension

via easy bank transfer in under 60 seconds.

For customers who make a personal

pension contribution and are eligible for

tax relief, we will automatically claim their

25% tax top-up from HMRC and add this

to their pension balance. Customers can

also make use of our retirement calculator,

which provides an estimate of retirement

income based on a number of assumptions

including the size of the pension plan, chosen

retirement age and ongoing contributions, to

plan ahead for their retirement. Self-employed

customers can open a new pension plan

without transferring any old pensions.

We work with some of the world’s largest asset

managers to enable our customers to invest

their pension savings easily and appropriately.

We offer a curated selection of investment

options, including our auto-pick (default) plan,

which tailors our customers’ asset allocation

according to their ages, reducing the broad risk

proﬁle of their investments gradually as they

grow older. For our at-retirement customers,

we offer four options aligned with their

broad objectives, including making regular

withdrawals and simply investing for a longer

period of time. For our ethically conscious

customers, we offer a fossil fuel-free plan, an

impact plan and a Sharia-compliant plan.

#### Withdraw

From the age of 55, our customers can withdraw

a portion of their pension online in just a

few clicks, bypassing a process which can in

some cases involve many weeks ﬁlling out

paperwork and jargon-ﬁlled forms, which are

often sent only through the post. Customers

may choose to take up to 25% of their

pension free of tax, withdrawing their chosen

amount either as a lump sum or in portions.

In 2022, we developed the capability for our

customers to set up regular withdrawals.

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### Our Team

Our team has the breadth and depth

of experience across all disciplines to

deliver excellent customer outcomes,

drive growth and performance

Led by our founders Romi Savova and Jonathan Lister Parsons, we have a strong and established

Executive Management Team. We have an experienced and diverse Board, led by our Chair Mark

Wood CBE (former CEO of Prudential UK).

Our diverse and inclusive total workforce of 208 individuals

17

is motivated and empowered to

achieve great results across all areas of the business, including customer service and engagement,

brand and marketing, product development, technology, ﬁnance, corporate, legal and risk.

We develop and support our talent and strive to ensure that our people are actively engaged. Our

strong culture and values enable us to attract and retain people who passionately believe in our

vision. All our employees participate in long-term equity schemes, which further helps to drive

engagement and an ownership mentality.

Further details can be found on pages 36 to 45 of the Our People section within the Strategic Report.

17. As at 31 December 2022. Total workforce of 208 includes 204 UK employees and four overseas contractors, but excludes the four

Non-Executive Directors.

Annual Report and Financial Statements 2022

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### Our Values

#### We are guided by our ﬁve core values, so we do the right thing by our customers, colleagues and society

We are dedicated to ensuring that our ﬁve core values remain as guiding principles behind

everything we do, so that everyone in the Company remains focused on doing the right thing for

our customers, colleagues and society. As we continue on our growth path, there is a particular

focus on protecting and maintaining the culture associated with these values - a strong focus on

well-being, including regular ‘Happiness!’ meetings between employees and managers, has helped

to embed this approach. We value our employees’ happiness and we believe that happy employees

lead to happy customers.

We have built a programme to focus speciﬁcally on the development and enhancement of our

values-based culture, led by our Head of Culture, Inclusion and Wellbeing. We have embedded

our values into our performance management approach and throughout relevant policies in

order to achieve our strategic goals. Our Senior Independent Director, Mary Francis CBE, enjoys

responsibility for employee engagement, and we regularly report on our people and culture at a

Board and Committee level, given the importance we place on our culture and its success in driving

the achievement of our strategy.

Further details and speciﬁc examples of how the Board and Company engage with our employees

can be found on pages 56 to 70 of the Stakeholders section of the Strategic Report.

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The value of love drives everything we do at

PensionBee. From engaging with our customers

to product delivery, we go above and beyond to

create an exceptional customer experience.

As we continue building a pension product for

everyone, we are dedicated to creating an inclusive

company that reﬂects our diverse society.

We are committed to making pensions less complex. Whether we

are picking up the phone or building our product, we keep things

simple, avoiding confusing jargon and complicated processes.

We have created simple tools for our customers to support

their decision making, whether they are combining

pensions for the ﬁrst time, getting contributions back

on track or are ready to start making withdrawals.

People trust us with their pension savings,

and we go above and beyond to show

them that we deserve that trust.

We have partnered with some of the world’s

largest money managers on our pension solutions,

and we apply the highest level of corporate

governance standards within the business.

PensionBee would not exist without innovation. Our drive to

innovate means we are always seeking to ‘wow’ our customers and

colleagues through new and improved ways of doing things.

We were one of the ﬁrst pension providers to embrace Open Banking by

partnering with some of the UK’s leading money management apps, to offer

innovative ways of investing sustainably, and we seek to work closely with

trade bodies and the government to continue to modernise pensions.

We strive for total transparency around the pensions our

customers have, including what service they can expect,

the fees charged and how their pensions are faring.

We continue to demand a more honest and ethical

approach to pension investments, as we believe this is

crucial to our customers achieving a happy retirement.

#### LoveHonestyQuality

#### SimplicityInnovation

Annual Report and Financial Statements 2022

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### Our Awards

2022 has been another strong year for PensionBee, with the

strength of our innovation, customer service, technology, diversity

and our ESG credentials being recognised by the industry

PensionBee has received a high level of recognition from customers and third parties for our differentiated customer

offering and high standard of customer service, our technology, diversity achievements and our ESG credentials.

Since inception, we have received a total of 57 awards, including the following 23 awards received in 2022:

57

### Awards won

★

Winner

Best for Customer Service

Boring Money’s Best Buy 2022

★

Winner

Best for low-cost SIPP less than £50K

Boring Money’s Best Buy 2022

★

Winner

Pensions Tech of the Year

UK Fintech Awards

★

Winner

Overall Best Buy for Pensions

Boring Money’s Best Buy 2022

★

Winner

Best for Beginners

Boring Money’s Best Buy 2022

★

Winner

Best for low-cost SIPP more than £50K

Boring Money’s Best Buy 2022

★

Winner

Diversity and Inclusion Award

UK Fintech Awards

★

Winner

Financial Inclusion Award

FSTech Awards

★

Winner

Fintech of the Year

UK Fintech Awards

★

Winner

Employer of the Year

Scale-Up Awards

PensionBee Group plc

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★

Winner

Pensions Innovation

Finder Investing & Savings Innovation Awards

★

Winner

Digital PR Campaign of the Year - Finance

UK Digital PR Awards

★

Winner

ESG Company of the Year

Investors Chronicle Celebration

of Investment Awards

★

Winner

Pensions Tech of the Year

Europe FinTech Awards

★

Winner

FinTech of the Year

Europe FinTech Awards

★

Winner

Best Employer

Europe FinTech Awards

★

Winner

Diversity and Inclusion Award

Europe FinTech Awards

★

Winner

Employer of the Year (Small Firm)

FTAdviser Diversity in Finance Awards

★

Winner

Power List

Women in Software Awards

★

Winner

DC Innovation of the Year

UK Pensions Awards

★

Winner

FinTech Company of the Year

FinTech Awards London

★

Winner

Consumer Champion - Company

MoneyAge Awards

★

Winner

Good Egg Accreditation

Good With Money

Annual Report and Financial Statements 2022

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## 5Our Strategy

#### PensionBee’s strategy is to be the best online pension provider for consumers

We want to be a pension company that customers can believe in, trust

and be proud to be a part of. Consequently, our strategy starts with

putting the consumer at the heart of everything we do.

We focus on growing our customer base across the UK, offering

customers an excellent lifetime product and service experience powered

by industry-leading technology and world-class investing solutions.

Efﬁcient Investment in Customer

Acquisition and Growing Brand Awareness

Focus on Investment Solutions

Designed for Customers

Focus on Excellent Customer Service

Investment in and Development of our

Industry Leading Technology Platform

Leadership in Product Innovation

1

2

3

4

5

Annual Report and Financial Statements 2022

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#### 1Efﬁcient Investment in Customer Acquisition and Growing Brand Awareness

Continued investment in marketing is key to driving further growth in customers, Assets under Administration (‘AUA’) and Revenue.

18

Due to PensionBee’s broad customer appeal, we can adopt large, mass

market advertising channels. We remain focused on reinforcing our brand identity and our presence as a household brand name, while advocating for our customers.

18. See deﬁnitions on pages 54 and 55 of the Measuring our Performance section of the Strategic Report.

Key Highlights for FY2022:

Customer acquisition continued to be a core

pillar of our strategy for 2022 as we demonstrated

our ability to effectively and efﬁciently deploy

a sizable marketing budget of £16.6m, despite

the challenging macroeconomic environment.

By the end of 2022, we reached 1m Registered

Customers, with approximately 183,000 of

those being Invested Customers. We delivered

Gross Inﬂows of approximately £1bn of AUA

in 2022 (excluding market performance).

19

19. Gross Inﬂows of £1,060m, Gross Outﬂows of £(197)m, Net Inﬂows

of £863m and Market Growth and Other of £(424)m for the year to

31 December 2022 as set out on pages 49 and 50 of the Operating

and Financial Review. See deﬁnitions on pages 54 and 55 of the

Measuring our Performance section of the Strategic Report.

Across the year, the majority of the marketing

spend was deployed on the top three channels as

expected, being TV, Out of Home and Paid Search,

with the majority of the brand investment made

in the ﬁrst half of the year, supporting lower-cost

acquisition activities in the latter part of the year.

Our ‘Yellow Chair’ and ‘Believe in the Bee’ campaigns,

which were rolled-out nationally across all channels,

resonated with a wide target audience.

They supported

an increase in our brand awareness to more than 50%

20

,

cementing our status as a household brand name.

20. Source: PensionBee brand tracker. Prompted brand awareness in January

2023 measured through a consumer survey asking ‘Which of the following

have you heard of?’ with respect to UK ﬁnancial services brands: Aviva 83%,

Scottish Widows 77%, Standard Life 66%, Royal London 55%, PensionBee

52%, Hargreaves Lansdown 36%, Vanguard 32%, Fidelity 30%, Nutmeg

30%, AJ Bell 21%, Interactive Investor 9%. Compares to prompted brand

awareness for 2021 of 25%, sourced from Boring Money, February 2022.

Our proprietary in-house Data Platform continued to deliver

valuable insights across all of our core marketing channels,

helping to navigate decision-making in a challenging

market. We were able to respond to the signiﬁcant market

volatility across the year, by focusing on acquiring a slightly

younger customer cohort, optimising marketing spend

across channels while keeping our Cost Per Invested

Customer (‘CPIC’) in line with our desired threshold.

18

We increased brand engagement

through a continuous ﬂow of

content-led reports, our Pension

Conﬁdent Podcast series, blog

stories, consumer advocacy and

national media campaigns.

Our position as a consumer champion has continued

to be enhanced by our active participation in

government working groups, regulatory and

policy developments and consultations.

We deepened our

relationship as a sponsor

of Brentford Football

Club (‘Brentford Bees’),

by collaborating with

them on our ‘Believe in

the Bee’ campaign, which

launched on prime time

TV, and which will continue

to run across 2023.

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Our Focus for FY2023:

•

Increasing brand awareness and building trust:

positioning us as the pension provider of choice

for everyone, by maximising reach through the use

of mass marketing channels, including broadening

our relationship with Brentford Football Club.

•

Broadening customer appeal and increasing average

pension savings with PensionBee: using more

product-focused tailored marketing campaigns to

reach speciﬁc customer groups (e.g consolidators,

customers at retirement age and ethical savers).

•

Deploying marketing spend efﬁciently: harnessing

our proprietary Data Platform capabilities to

optimise decisions on channel spend to support

a reduction in CPIC by the end of the year.

18

Annual Report and Financial Statements 2022

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#### 2Leadership in Product Innovation

Continued product innovation is central to our strategy. The PensionBee customer proposition has been enabled by investment in continuous innovation and automation, allowing easy onboarding of customers

and intuitive lifetime self-service. We will continue to develop products and features to cater for consumer demand, building on our proven track record of leading the pensions industry with innovation.

Key Highlights for FY2022:

This was another year of strong innovations for the

PensionBee product, helping to attract new customers,

and enabling them to contribute more money into their

pensions. Product developments that have reduced

friction have enabled us to serve our customers with less

and less human intervention, supporting improvements

in efﬁciency and operating leverage over time.

21

21. Operating leverage indicates scalability in terms of how revenue

growth translates into the improvement of proﬁtability metrics.

We further enhanced our drawdown features, to enable

us to offer regular withdrawals to our drawdown customer

base (over the age of 55), which we expect to play a

greater role in our at-retirement customer acquisition

activities as consumers increasingly search for easy-to-use

technology to access their savings throughout retirement.

Having launched the ‘Easy Bank Transfer’ in-app

feature that enabled a rapid set up for both one-off

and recurring pension contributions in 2021, we

expanded this product feature across the web estate to

complement the in-app offering. We expect this feature

to increase net ﬂows from existing customers over time.

We developed our tax relief calculator to help customers

make the most of their pension contributions in

the run up to the 2022/2023 tax year-end.

We focused on pension provider-based onboarding,

deepening proprietary relationships and improving

communication, to create efﬁciency improvements.

We developed and implemented the ‘Stronger

Nudge’ to guidance initiative for the over 50s, to

ensure that we are adhering to the latest regulatory

requirements within our customer journeys.

Our Focus for FY2023:

•

Enhancing the customer experience and future-

prooﬁng scalability: delivering improvements

in existing core product features and new,

innovative product developments to improve user

experience, making it even easier for customers

to self-serve and reducing inbound queries.

•

Making transfers more efﬁcient: delivering process

improvements to drive conversion and further

developing bespoke electronic connections and

procedures with large pension providers.

•

Delivering investment clarity: empowering

customers with the transparency, knowledge

and tools they need to better understand their

pension and save for a happy retirement.

•

Increasing accessibility of engaging, relevant and

targeted content: helping customers to understand,

interact and engage with their pension, providing

opportunities to drive pension pot size growth

through additional contributions and consolidation.

•

Researching and exploring possible areas of

expansion beyond our pensions product offering.

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#### Zahid

#### PensionBee customer since 2021

Before I started looking at pensions, I didn't

have a clue what pensions are, how they work.

And when I came across PensionBee, they

explained pretty much everything in detail.

And now I've got a very good understanding

of how it works, and what product suits me.

Annual Report and Financial Statements 2022

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#### 3Investment in and Development of our Industry Leading Technology Platform

Our proprietary technology is modern, scalable and secure, and designed to support the growth, operational efﬁciency and other objectives of the business. The cloud-based and API-driven platform

provides the foundations on which to continue to build dynamic and innovative products, while maintaining full control over the experience delivered to customers in a cost-efﬁcient manner. The security

and compliance of the technology is a top priority, and we maintain a robust information security assurance framework that is independently audited and certiﬁed under ISO 27001. We make investments in

technology to drive further automation and improve the customer experience.

Key Highlights for FY2022:

Deepening our commitment to

developing our information security

practices, we launched our ‘BeeSecure’

information security strategy to align

with our existing ISO 27001 and Cyber

Essentials Plus certiﬁcations.

We implemented information security enhancements

and continued to advance our processes and

controls, including engineering and management

training in rapid cyber incident response. Over 2022,

the Company simulated two distinct attacks on its

systems and developed a robust response strategy

to reduce risk and optimise its preparedness.

Within the technology team, we have adopted

organisational and operational practices that reﬂect a

‘domain expert’ model of operating: with individuals

aligned to self-contained, decoupled product teams.

We increased levels of infrastructure resilience and automation to support pension transfer activity. We joined

The Investing and Saving Alliance (‘TISA’) Exchange to facilitate digital pension transfers based on Open Standards.

We continued to support operational efﬁciency gains through automation,

increasing our ratio of Invested Customers to employees by 24%, from

approximately 743 at the end of 2021 to approximately 970 at the end of 2022.

22

22. See deﬁnitions on pages 54 and 55 of the Measuring our Performance section of the Strategic Report.

We continued to invest in our proprietary Data Platform, increasing levels of

infrastructure resilience and automation. We integrated the Data Platform

reporting into Product, Operations and Finance departments, reducing

manual work and increasing the quality of data-driven decision-making.

•

Further increasing our

sophistication in Information

Security: maintaining our ISO 27001

certiﬁcation and supplementing

our Information Security controls in

line with our BeeSecure strategy.

•

Maintaining rapid development

and release cycles: targeting

improvements in productivity,

product development velocity

and personal skills development.

•

Expanding the Data Platform:

building out our self-service

Data products to deepen the

utilisation of the Data Platform

capabilities within the business

and to continue to drive return

on investment. Integrating

updates to third-party solutions

for core pension administration

use cases including payments,

pension payroll and SWIFT-based

digital pension transfers.

Our Focus for FY2023:

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#### 4Focus on Excellent Customer Service

We are focused on making pensions easy to understand and accessible to everyone through simple, straightforward language and engaging visuals. Industry-leading ratings evidence our excellent customer

service track record. Our scalable technology-led platform is supported by easily accessible human interaction with ‘BeeKeepers’, providing customers with a dedicated account manager from the moment

they are on the platform, assisting them through the on-boarding process and helping them understand the platform functionality.

Key Highlights for FY2022:

Customer service continues to be a distinguishing

marker of our offering to consumers. We have

built and maintained a culture that promotes

employee, and in turn customer, happiness.

We maintained our Excellent Trustpilot Score of 4.6

★

(based on 8,270 reviews) and achieved app store

ratings of 4.7 and 4.5 on the Apple Store and Google

Play Store respectively at the end of the year.

23

Our

internally measured Net Promoter Score was 54.

24

23. Compares to Excellent Trustpilot score of 4.6★, 4.8 App Store

rating and 4.7 Google Play rating, for 31 December 2021.

24. PensionBee’s internally measured Net Promoter Score (‘NPS’) of 54 as

at 31 December 2022. Compares to an NPS of 63 as at 31 December 2021.

NPS is a customer loyalty and satisfaction measurement taken by asking

customers how likely they are to recommend us to others on a scale of

0-10. NPS is calculated by subtracting the percentage of customers who

answer the NPS question with a 6 or lower (known as ‘detractors’) from the

percentage of customers who answer with a 9 or 10 (known as ‘promoters’).

Our excellent customer service has

been reﬂected in the plethora of

Awards we have received for 2022,

including winning Boring Money’s Best

Buy 2022 for ‘Best for Customer Service’.

Our Focus for FY2023:

•

Continuing to deliver exceptional customer

service: focusing on the quality of our team, and

reinforcing the quality of our systems and processes

to maintain industry-leading response times.

•

Developing a data-led model of measuring customer

service productivity and effectiveness: to enable us

to report on customer service operations seamlessly.

Given the backdrop of extreme market volatility

across the year, being able to support and guide our

customers has proved to be more important than ever.

Despite having experienced

greater levels of inbound

communication, we have

continued to achieve

industry-leading response

times on communications

on all channels (live

chat, phone, email).

Within customer service, we focused on greater

specialisation, with dedicated roles in Customer

Communications, BeeKeeper Operations

and Nectar Collector Operations enabling

us to manage the simplicity, efﬁciency and

effectiveness of our customer service operations.

Testimony to the continued strength of our customer

service, we have maintained a consistently high

Customer Retention Rate of >95% over several

years, including 97% across 2022, which supports

the predictability of our recurring revenues.

22

Annual Report and Financial Statements 2022

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#### 5Focus on Investment Solutions Designed for Customers

We have partnered with some of the world’s largest money managers (BlackRock, HSBC, Legal & General and State Street Global Advisors) to manage our customers’ pensions. We engage with our customers

to ensure all our investment solutions continue to meet our customers’ needs.

Key Highlights for FY2022:

We maintained a market-leading investment

proposition by continuing our ongoing

and active engagement with our asset

management partners, solving for customer

needs and ensuring they continue to provide

the highest levels of service and security.

We responded to customer demand for the UK’s ﬁrst mainstream impact

investing product, by working with the asset management industry

across 2022, ultimately selecting BlackRock to partner with in the creation

of the PensionBee Impact Plan, which launched in early 2023. It seeks to

elevate the ambition of savers, so that their pensions can build a better

world whilst they save for retirement. This represents the latest in a series

of PensionBee customer-led innovations for the UK pensions market.

After many years of lobbying our asset managers,

we secured proxy voting rights in respect of

three of our investment plans, Tailored, Tracker

and 4Plus, representing approximately 86%

of the asset base.

25

This means we can vote

in line with our customers’ expectations from

the 2023 proxy voting season onwards.

25. 86% of PensionBee’s Assets under Administration as at 31

December 2022. See deﬁnitions on pages 54 and 55 of the

Measuring our Performance section of the Strategic Report.

We have also regularly engaged with

new asset managers to scan the market

for better value products on behalf of our

customers. Additionally, we conducted

our annual value for money exercise, to

compare the price and performance of

our existing plan range to similar products,

in order to ensure that we continue to

offer excellent value for money plans for

our customers in a changing market.

Our ﬁrst full Governance Advisory

Arrangement assessment, led by

Zedra, concluded that the PensionBee

Investment Pathway product

provides excellent value for money.

Our extensive work in the area of ESG

and customer engagement was also

noted by the Zedra Chair of Trustees.

We continued to engage with our asset managers to

enhance the Environmental, Social and Governance

(‘ESG’) credentials of our investment offering, in

line with our customers’ expectations. In 2022,

BlackRock announced a commitment to achieve

a 50% reduction in carbon emissions intensity

by 2029 on our most popular plan, Tailored.

We have been recognised by

the industry for our approach to

responsible investing, having won

ESG Company of the Year in the

Investors Chronicle Celebration

of Investment Awards 2022 and

having received the ‘Good Egg’

accreditation from Good with Money.

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Our Focus for FY2023:

•

Maintaining a market-leading proposition:

we will focus on embedding our current

investment plan range, maintaining a sharp

focus on value for money for our customers.

•

Driving ‘Pensions with Purpose’: having heard directly

from our customers that they want to save for their

retirement while building a better world in which

to retire, and having worked with asset managers

across the industry to create our Impact Plan, we will

focus on its launch, engaging with both our existing

and prospective customers to whom this appeals.

•

Acting as a responsible asset owner: having secured

voting rights in respect of three of our investment

plans, we will look to implement voting, according

to a pre-set methodology, to become more engaged

and familiar with the system and be in a position

to assess the desirability of resolution-speciﬁc

voting in the future. We seek to extend this to

other plans, as voting rights become available.

•

Developing our net zero commitments: having

stated our long term ambition to achieve net zero

emissions across our entire business by 2050, in

the coming year and subject to data availability

from third parties, we will calculate our base year

emissions, including ﬁnanced emissions from our

investment portfolio, and are committed to improving

the accuracy of these calculations over time.

Annual Report and Financial Statements 2022

33

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## 6Our Business Model

We have a simple business model: to increase our recurring revenues by growing

our customer base and helping our customers to save for retirement, while

maintaining cost efﬁciency through our scalable technology platform

PensionBee provides an easy-to-use technology platform for the mass market, enabling customers to

have control over their pensions. We adopt a simple, transparent fee structure, based on the pension

plan an individual chooses after their pensions have been consolidated on our technology platform.

We do not provide ﬁnancial advice and we do not charge a fee for the initial consolidation of pensions,

nor an additional platform fee, nor are there any one-off fees for switching investments. The ongoing

annual management fee ranges from 0.50% to 0.95% of an individual’s pension assets, depending on

the investment plan chosen, with no minimum pension size requirement. Fees halve on the portion

of a customer’s pension assets in excess of £100,000.

PensionBee’s business model is built around the following elements:

#### Efﬁcient Direct-to-Consumer Distribution

We have a direct-to-consumer acquisition model, reﬂecting the importance of managing the end-to-

end relationship with our customers and having total control over the quality of experience, which

are key to customer retention.

Our direct-to-consumer distribution model encompasses scalable marketing channels, including

search, social media, television, out-of-home advertising, sports sponsorships and radio. The branding

and digital proposition resonates with a mass market audience, allowing us to advertise efﬁciently

across most prevailing media.

We are disciplined and responsive in our approach to marketing, deploying spend across channels,

with a focus on rapid payback - on average within the ﬁrst few years of acquiring a customer.

#### Recurring Asset-Based Revenue

PensionBee offers a lifetime customer proposition, designed to enable individuals to fulﬁl their

retirement savings goals and withdrawal needs. Invested Customers generate growing lifetime value,

with our straightforward charging structure driving predictable, recurring revenue that grows with

Invested Customers’ savings on the technology platform.

We earn Revenue through the administration of our customers’ retirement savings. Our Revenue is

substantially recurring in nature as the annual charges are calculated daily as a percentage (basis

points) of the value of Assets under Administration (‘AUA’) and will continue to be earned on an

ongoing basis whilst PensionBee administers those assets.

26

The mix of investment plans has an

impact on the levels of fees charged and therefore Revenue.

AUA and Revenue have been underpinned by the strength of PensionBee’s customer proposition and

our leading market position. AUA and Revenue growth reﬂect customers’ attitudes and behaviours

with respect to contributions, consolidation of pensions and withdrawals over time. Growth comes

through existing and new customers adding more investments into their accounts through pension

consolidation and contributions. We aim to minimise asset outﬂows through our continual delivery

of excellent customer service, product innovation and investment solutions designed to meet our

customers’ needs. The direct nature of our relationship with our customers has resulted in PensionBee

achieving high levels of Customer and AUA Retention Rates (each in excess of 95% as at 31 December

2022) generating predictable lifetime revenues and cash ﬂows.

26

AUA and Revenue are a function of the underlying market value of the investments customers hold

in their accounts, and are therefore inextricably linked to the health of the global markets, including

stock markets and bond markets. Stock markets give an indication of investment growth and the

most relevant proxy measure tends to be the movement in the major global stock market indices,

including those in the United States and in the United Kingdom. Whilst short-term ﬂuctuations may

decrease the value of AUA, pension investors’ exposure to the stock market has historically increased

their retirement savings, and therefore could be expected to increase our AUA and Revenue over the

longer run.

26. See deﬁnitions on pages 54 and 55 of the Measuring our Performance section of the Strategic Report.

PensionBee Group plc

34

Strategic Report

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#### Scalability of Operations

PensionBee only offers its customers highly liquid, scalable investment

management solutions from the world’s largest asset managers. The investment

solutions generally track prominent global indices and provide unrestricted

capacity for inﬂows and the highest levels of liquidity.

We continually invest in our technology, product development and our people

in an efﬁcient and disciplined manner. Our operations are highly scalable and

we expect to beneﬁt from operating leverage and increasing cost efﬁciency as

we grow.

Our customer proposition is tech-enabled, allowing for easy onboarding of

customers and intuitive self-service throughout a customer’s lifetime. We utilise

technology to ensure that our service is as efﬁcient and automated as possible,

such that adding new customers and assets has only a marginal cost impact. Our

technology is scalable, secure and reliable, built on dynamic, world-class cloud-

native platforms.

We pride ourselves on our excellent customer service, complementing our

digital offering with dedicated customer account managers who offer lifetime

customer support. The customer success team beneﬁts from a single view of the

customer, enabling efﬁcient and personalised service.

PensionBee’s Business Model

272829

27. Ofﬁce for National Statistics - Pension Wealth: Wealth in Great Britain, April 2018 to March 2020, January

2022. Transferable Pensions (the Pension Consolidation Market) - approximately £722bn of wealth held

in personal and deferred workplace pensions that are no longer receiving employer contributions. These

pensions lend themselves more easily to pension consolidation activities. See further discussion in the

Market Opportunity section of the Strategic Report.

28. Customer fees paid based on the range of funds on offer as at 31 December 2022.

29. Assets under Administration as at 31 December 2022.

#### PensionBee’s Business Model

Customer solution

Revenue

Customer Fees:

c.50-95bps

(28)

AUA:

£3.0bn

(29)

£700bn Pension Consolidation Market

27

Proven Customer Acquisition

Technology

Platform Costs &

Other Operating

Expenses

Money Manager

Costs

BlackRock,

State Street Global

Advisors, L&G

Advertising &

Marketing Expenses

Costs

Annual Report and Financial Statements 2022

35

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## 7Our People

#### Diversity, Inclusion and Equality

We have a well established history of fostering diversity and inclusion, aligning with our vision of living

in a world where everyone can look forward to a happy retirement. We believe that one aspect of

achieving a happy retirement is social inclusion. Our diverse workforce helps us serve pension savers

across the UK and to build a truly inclusive product that reﬂects the needs of society.

We have two main aims in our approach to diversity, inclusion and equality: to build a team that is

representative of all areas of society, across all levels of the business to better reﬂect and represent our

diverse customer base, and to create an inclusive working environment where everyone has equal

access to opportunities and is treated with fairness and dignity.

Our Diversity, Inclusion and Equality Policy sets out our approach and commitment to diversity and

includes our broad goals of gender balance at all levels and representation of all minority ethnicities

to at least match the UK population across all levels.

We welcome everyone regardless of gender, race, origin, religion, size, age, sexuality or disability and

will not tolerate any conduct which harms others. We are committed to opposing and preventing

all forms of unlawful discrimination and to creating a working environment free of bullying,

harassment, victimisation and unlawful discrimination, where every person’s individual differences

and contributions are valued and respected.

In 2022, we built the Culture Programme to focus speciﬁcally on the development and enhancement

of our values-based culture. The programme was designed following a series of focus groups where

we spoke to approximately 50 employees and gathered 15 hours of valuable qualitative feedback.

Sessions were organised to explore themes raised in both our annual Diversity, Inclusion, Equality

& Support Survey and through our internal anonymous feedback tool. Some sessions speciﬁcally

focused on the lived experiences of different groups of people working at PensionBee.

The themes were as follows:

Focus Groups

Lived Experience Focus Groups

·

Wellbeing and beneﬁts

·

Culture, communication, and engagement

·

Remuneration

·

Performance Management

·

Diversity & Inclusion

·

Women

·

Black/African/Caribbean/Black British Women

·

Asian/Asian British

·

Disability/Neurodiversity

·

LGBTQ+

·

English as a Second Language

PensionBee was recognised as a special place to work and the areas for improvement that were

identiﬁed included the need for more opportunities to get to know each other and form personal or

meaningful connections, a more proactive Diversity and Inclusion agenda, and more clarity around

training budgets and development opportunities. The results of the research and action plans were

communicated to employees at a Company-wide presentation, with materials also published in our

PensionBee employee handbook.

Workforce Composition

By the end of 2022, PensionBee had a total workforce of 208 individuals.

30

For 2022, we achieved

52% female and minority gender representation across the entire employee base and a 44% male

representation, 50% female representation at Executive Management level and 57% at Board level.

31

The Company satisﬁed the Hampton-Alexander Review

32

requirement for at least 33% female

representation at Board level and the FCA requirement to have at least 40% women on the Board,

with at least one senior board position being held by a woman.

33

The Company also achieved 40% Asian/Black/Mixed/Multiple/Other ethnic representation across its

employee base, 20% at Executive Management level and 14% at Board level.

31

The Company satisﬁed

the FCA requirement for at least one Board member being from an Asian/Black/Mixed/Multiple/Other

background.

Each year we ask everyone to complete an anonymous Diversity, Inclusion, Equality & Support

Survey about how they feel about diversity, inclusion, engagement and support at PensionBee.

The results for 2022 are shown in the Employee Engagement section that follows.

30. As of 31 December 2022. Total workforce of 208 includes 204 UK employees and four overseas contractors, but excludes the four

Non-Executive Directors.

31. All employee data supported by analysis from PensionBee’s HR information system, November 2022. Executive Management and

Board level data as at 31 December 2021.

32. https://www.gov.uk/government/publications/ftse-women-leaders-hampton-alexander-review

33. Chapter 9 of the Listing Rules, speciﬁcally LR 9.8.6R(9) states that at least 40% of individuals on the board should be women,

at least one at least one of the senior positions on the board (chair, chief executive, senior independent director or chief

ﬁnancial ofﬁcer) should be held by a woman, and at least one individual should be from a minority ethnic background.

PensionBee Group plc

36

Strategic Report

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Annual Report and Financial Statements 2022

37

Strategic Report

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Composition of PensionBee’s Workforce by Race or Ethnicity

34

Racial or Ethnic Background

PensionBee Survey

Responses 2022

35

PensionBee Survey

Responses 2021

36

UK as per 2021 Census

London as per 2021 Census

Asian or Asian British

13%

10%

9%

21%

Black, African, Caribbean or Black British

14%

17%

4%

14%

Latina/o/x or Other

6%

4%

2%

6%

Mixed or Multiple Ethnic Groups

7%

10%

3%

6%

White

57%

58%

82%

54%

No Response or Rather not Say

3%

-

Composition of PensionBee’s Workforce in Leadership Positions by Gender

37

Number of Board Members

Percentage of Board Members

Number of Senior

Positions on the Board

(CEO, CFO, SID and Chair)

Number of

Executive Management

Percentage of Executive

Management

Men

3

43%

2

5

50%

Women

4

57%

2

5

50%

Other Categories

-

-

-

-

-

Not Speciﬁed/Prefer not to Say

-

-

-

-

-

Composition of PensionBee’s Workforce in Leadership Positions by Race or Ethnicity

37

Number of Board Members

Percentage of Board Members

Number of Senior

Positions on the Board

(CEO, CFO, SID and Chair)

Number of

Executive Management

Percentage of Executive

Management

White British or Other White

6

86%

4

8

80%

Mixed/Multiple

-

-

-

-

-

Asian/Asian British

-

-

-

1

10%

Black/African/Caribbean/Black British

1

14%

-

1

10%

Other Ethnic Group, including Arab

-

-

-

-

-

Not Speciﬁed/Prefer Not to Say

-

-

-

-

-

34

.

All employee data supported by analysis from PensionBee’s HR information system, November 2022 and December 2021.

35

.

Data is based on a 91% disclosure rate and 4% ‘rather not say’ disclosures.

36

.

Data is based on a 100% disclosure rate.

37

.

Supported by analysis from PensionBee’s HR information system, November 2022.

PensionBee Group plc

38

Strategic Report

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Gender Pay Gap

We believe gender balance at all management levels will also reduce the UK’s gender pay gap.

Therefore, we annually report publicly on female representation and the gender pay gap at PensionBee.

For 2022, we achieved 52% female and minority gender representation across the entire employee

base

38

and a median hourly pay gap of 0% across our Company (2021: 1.6%)

39

. This gap was in line

with PensionBee’s target of 0% with a variance of 5% above or below owing to the overall size of the

employee base.

Pay Gap

Number of Employees

Median Hourly Pay Gap

0%

144

40

Evidence suggests that gender-equality interventions deliver beneﬁts, both in terms of worker

satisfaction and business performance, and as such, we intend to continue to:

•

Recruit women who have the potential to reach senior management.

•

Support the career development and progression of women at mid-tier level to senior roles.

•

Recruit females into roles that traditionally do not have gender diversity, such as developers and

other technology roles.

Closing the Gender Pension Gap

Currently, the gender pension gap represents an obstacle to the achievement of ﬁnancial freedom

for everyone, on average 38% and in some parts of the UK almost 60%.

41

We believe that bold action

is required to challenge this gap, so that women can enjoy similar levels of wealth in retirement as

men. This is particularly important as women tend to live longer and often bear their own care costs.

In 2022, PensionBee continued to campaign to raise awareness and to close the gender pension gap

through press activity, with national coverage aimed at addressing the impact of different working

patterns for men and women.

38. Supported by analysis from PensionBee’s HR information system, November 2022.

39. Gender pay gap calculated in accordance with UK Government methodology: www.gov.uk/guidance/making-your-gender-pay-

gap-calculations. A positive percentage means women have lower pay than men, a negative percentage means men have lower pay

than women, a zero percentage means no gap in pay between men and women.

40. Data excludes individuals who have not elected to disclose and individuals who do not qualify for inclusion. For this year’s analysis

we included Board members, in line with external guidance.

41. Source: PensionBee research: ‘2021 gender pensions gap analysis by region’.

PensionBee’s Parental Leave Policy

Becoming a parent is a life changing moment and providing support for all new parents as they

navigate this stage in their life journey is key. Our gender-inclusive Paid Parental Leave Policy aims to

address some of the challenges that face parents, and to support them in maintaining an engaging

and fulﬁlling career alongside their new responsibilities.

42

It applies to anyone taking on parental

duties, regardless of their biological relationship to the new arrival and irrespective of gender. We are

immensely proud to report a new mother retention rate of 100% in the ﬁrst year after parental leave.

PensionBee’s ﬂexible hours have been very useful to me and

my team... I’ve had a number of different arrangements, like

working a few days a week or taking larger chunks off and then

working solidly for a block. Flexibility has been really valuable to

me in pursuing what I want to do in life. Now, I work four days

a week and use my time to start a family. It’s great to be able

to spend time with my 14 week old son, and it’s really helpful

as a new parent to have that ﬂexibility... The days of being nine

to ﬁve in an ofﬁce are long gone and that’s not how you’re

going to attract great talent. I truly believe that your life inside

and outside of work needs to work together harmoniously for

you to actually do your best in both of those environments.

- Father at PensionBee

42. www.pensionbee.com/parental-leave-policy

Annual Report and Financial Statements 2022

39

Strategic Report

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Paying a Living Wage

PensionBee is an accredited Living Wage Employer, furthering its mission to champion diversity

and representation in the pensions industry.

43

We pay all our employees a London Living Wage as a

minimum, regardless of where they are located across the UK. Effective as of January 2023, we also

implemented an 8.1% increase at the entry-level and applied a £2,000 increase at all salary levels

across the entire workforce, to reﬂect changes in the Living Wage due to the cost of living crisis.

PensionBee is also a member of ShareAction’s Good Work Coalition, regularly supporting public

campaigns to address income inequality, tackle in-work poverty and lobby FTSE-listed companies to

pay their employees a fair wage. In 2022, we supported campaigns calling for publicly listed companies

to prioritise support for their lowest-paid employees and to meet the new real Living Wage rates during

the cost of living crisis.

These activities have helped us to facilitate fulﬁlling careers and to foster an even more diverse and

inclusive environment at PensionBee, as well as encouraging change in the wider business landscape.

Employee Engagement

In recognition of the importance we place on our people and our culture, we have built a programme

to focus on the development and enhancement of our values-based culture. Led by the Head of

Culture, Inclusion and Wellbeing, we developed and formalised a programme based on engagement

with employees across the Company, through focus and lived experience groups designed to capture

the breadth of our diverse employees’ experiences. Having identiﬁed what employees valued about

the culture at PensionBee and priority areas for improvement, the Company then developed a series

of initiatives to enhance employees’ experience where opportunities for improvement were identiﬁed

as part of a continuous process across the year.

Aligning with our values of Honesty and Love, we have taken active steps to involve and consult

employees where possible, to ensure everyone is listened to and well-represented. We have a number

of ongoing initiatives in place to make sure we maintain and build upon our diverse and inclusive

workplace so that all employees can build fulﬁlling careers:

•

Weekly all-Company Show N Tell meetings with CEO and Executive Management Team.

•

Bi-monthly ‘Happiness!’ meetings for employees to discuss their wellbeing with their manager.

•

Annual Diversity, Inclusion, Equality & Support Survey.

•

Annual manager feedback survey.

•

Board-led workforce engagement events.

•

Anonymous channels for employees to submit any requests, concerns, or issues they may have.

•

‘Diversity Champions’ appointed to help represent employees and promote diversity and inclusion

within the Company.

•

Qualiﬁed Mental Health First Aiders, trained to provide mental health support to our employees.

43. www.pensionbee.com/press/pensionbee-becomes-accredited-living-wage-employer

We built on our Company-wide hybrid Town Hall meetings, providing all employees with the

opportunity to meet and engage with our full Board to address queries and concerns, and providing

the Board with direct, valuable insights. Our 2022 employee engagement event facilitated discussion

on themes that employees voted for as being most important in inﬂuencing their decision to choose

to work for, and remain with, PensionBee. Each member of the Board led on a particular theme that

resonated with them and participated in a ‘deep dive’ discussion with a smaller group. The teams then

came back together to share their discussion points with the wider Company.

Employees also informed us that they value in-person activities to build relationships with other

colleagues. We responded by organising the following events for colleagues across the UK in 2022:

•

London Pride picnic with a lip-syncing workshop led by drag artist Marianmarythe6th.

•

London Halloween party.

•

Manchester lunch with the Founders.

•

Glasgow conservation work with RSPB Wildlife Charity with the Executive Directors.

•

London Christmas party.

•

London to Brighton Charity Bike Ride for Great Ormond Street Hospital.

•

Sunﬂower planting to ‘Brighten Up Bankside’ (a local neighbourhood project).

•

Individual team socials.

Another initiative that has proven successful was our ‘PensionBee Speaks’ series, which provided the

opportunity for employees, or friends of PensionBee, to lead talks on issues that they are passionate

about, raising awareness and empowering everyone to speak-up. Sessions included: raising awareness

about antisemitism, building a successful career as a person with autism and racism encountered by

Black children in the UK. In response to employee feedback, and in order to build the conﬁdence of

all our colleagues, we also delivered a public speaking skills workshop series in partnership with the

Speaker’s Trust Charity.

Measuring our Progress

Measuring our progress and seeking feedback from our employees about how we are performing

in terms of facilitating fulﬁlling careers and maintaining a diverse and inclusive environment is

important. Our annual Diversity, Inclusion, Equality & Support Survey for all our employees explores

themes related to wellbeing, longevity and remuneration.

For 2022, the data suggested that employees felt aligned with the Company’s mission, vision and

values, and that their job helped them to stay connected to PensionBee’s goals. We felt proud to

have achieved a workplace in which 91% of colleagues inform us that they feel connected with

PensionBee’s mission, vision and values, particularly in a context where most people work remotely.

PensionBee Group plc

40

Strategic Report

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Disability Conﬁdent Employer

In 2022, PensionBee joined the UK Government’s Disability Conﬁdent Employer Scheme

44

. ‘Disability

Conﬁdent’ organisations play a critical role in changing attitudes towards disabilities, by altering

behaviours and cultures within their own business practices and communities. As hidden disabilities

account for 80% of the disabled population, membership to this scheme allows prospective

employees and other businesses to easily identify PensionBee as a workplace which places great

importance on offering equal opportunities. Additionally, the scheme allows us to increase our

understanding of disabilities, and how to aid new and existing disabled employees in reaching their

full potential at work.

We became a ‘Disability Conﬁdent’ Employer following employee feedback in our 2021 annual

Diversity, Inclusion, Equality & Support

Survey, and set ourselves this important goal for 2022. As such,

we have reconﬁrmed our commitment to employing people from the widest pool of talent, securing

skilled staff from diverse backgrounds. We also expanded our New Manager Training to include better

guidance and support for employees who are neurodiverse and/or have disabilities.

As part of the scheme we have made ﬁve public commitments as an employer:

•

Inclusive and accessible recruitment.

•

Communicating vacancies to encourage applications from disabled people.

•

Offering an interview to disabled people.

•

Providing reasonable adjustments.

•

Supporting existing employees.

44. www.pensionbee.com/press/pensionbee-becomes-a-disability-conﬁdent-employer

Would you recommend

working at PensionBee

to a friend?

16%

Neutral

2%

Negative

82%

Positive

Do you feel a sense of

belonging at PensionBee?

17%

Neutral

4%

Negative

79%

Positive

Do you feel aligned with

PensionBee’s mission,

vision and values?

Do you feel listened

to by PensionBee?

7%

Neutral

2%

Negative

91%

Positive

26%

Neutral

6%

Negative

68%

Positive

Annual Report and Financial Statements 2022

41

Strategic Report

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Charters, Pledges and Social Impact Initiatives

To support our vision of living in a world where everyone can look forward to a happy retirement,

and to facilitate fulﬁlling careers in our diverse and inclusive workplace and beyond, we are

proud to have continued our public commitment to the following initiatives in 2022:

•

ABI Making Flexible Work Campaign and Charter

45

•

ABI Transparent Parental Leave and Pay Initiative

46

•

Accredited Living Wage Employer

47

•

Careers & Enterprise Company

48

•

Make My Money Matter

49

•

Race at Work Charter

50

•

Social Mobility Pledge

51

•

Tech Talent Charter

52

•

The Diversity Project

53

•

The Workforce Disclosure Initiative Investor Coalition

54

•

Time to Talk (Time to Change)

55

•

Women in Finance Charter

56

These public commitments not only signal to our current and prospective employees that we

care about helping people from all backgrounds thrive at PensionBee, they also encourage

other businesses to adopt more inclusive practices.

45. www.pensionbee.com/press/pensionbee-joins-abi-ﬂexible-work-charter

46. www.pensionbee.com/press/abi-transparent-parental-leave-and-pay-initiative

47. www.pensionbee.com/press/pensionbee-becomes-accredited-living-wage-employer

48. www.pensionbee.com/press/pensionbee-work-experience-programme

49. www.pensionbee.com/press/pensionbee-joins-make-my-money-matter-campaign-launch

50. www.pensionbee.com/press/pensionbee-signs-the-race-at-work-charter

51. www.pensionbee.com/press/pensionbee-joins-social-mobility-pledge

52. www.pensionbee.com/press/pensionbee-signs-tech-talent-charter

53. www.pensionbee.com/press/pensionbee-announces-partnership-with-the-diversity-project

54. www.pensionbee.com/press/pensionbee-joins-the-workforce-disclosure-initiative

55. www.time-to-change.org.uk

56. www.pensionbee.com/women-in-ﬁnance

Diversity Awards

In 2022, we were proud to have achieved recognition for our focus and achievements in diversity,

including:

★

Winner

Power List

Women in Software Awards

★

Winner

Financial Inclusion Award

FSTech Awards

★

Winner

Diversity and Inclusion Award

UK Fintech Awards

★

Winner

Employer of the Year (Small Firm)

FTAdviser Diversity in Finance Awards

★

Winner

Employer of the Year

Scale-Up Awards

★

Winner

Best Employer

Europe FinTech Awards

★

Winner

Diversity and Inclusion Award

Europe FinTech Awards

PensionBee Group plc

42

Strategic Report

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#### Remuneration

PensionBee has an established employee Remuneration Policy (‘Policy’) providing clear and guiding

principles for decisions around employee remuneration that ensures fair, competitive and appropriate

pay for all. Our goal is to ensure that the mix and balance of remuneration is appropriate to attract,

motivate, retain and fairly reward employees whilst balancing the needs of our business and

customers. The Policy is underpinned by the PensionBee values:

Components of Employee Remuneration

Base Cash

Salary

•

We aim to set base cash salaries at a level that enables us to attract and retain the

people that we need to thrive, whilst balancing our ﬁnancial resources as a company.

•

The primary driver for our base cash salary levels is external benchmarking. This

is conducted annually by the Executive Management Team in respect of their

departments and centrally reviewed by the People team.

Equity

Schemes

•

The purpose of granting equity is to encourage everyone to think and behave like

owners, and to recognise the vital contribution every individual makes towards

achieving our mission and vision.

•

Prior to becoming a listed company, PensionBee operated an EMI and non-EMI

option scheme. Post-listing we operate long-term incentives and a deferred bonus,

both granted in the form of nil-cost options.

End of Year

Bonus

•

The bonus structure is determined as a percentage of salary, ranging from 15-100%.

The percentage increases with seniority to reﬂect increasing levels of responsibility

and to remain competitive with market averages.

•

The proportion of the bonus based on Company vs. individual performance also

varies across all levels, with the Company proportion accounting for more at

senior levels where individual performance is more directly reﬂected in Company

performance.

•

The Company proportion of the bonus is deferred and paid with equity in the form

of nil-cost options. The individual performance-based bonus is paid entirely in cash,

except for at senior levels, where a portion is paid in equity to encourage long-term

engagement with our vision, mission and values.

Pension

Scheme

•

Employees who meet the automatic enrolment criteria set out by the Government

are automatically enrolled into the PensionBee Personal Pension, within 6 weeks of

their employment start date.

•

PensionBee contributes an amount equivalent to 5% (which is matched by the

employee) of qualifying earnings as part of monthly compensation.

Other

Beneﬁts

•

Income Protection Insurance

•

UK HealthCare Cash Plan

•

Thrive Mental Wellbeing platform

•

SmartHealth GP online

•

Bippit ﬁnancial coach

•

LifeWorks discount platform

Simplicity

We want to make our remuneration policy easy to understand.

Love

Our approach to remuneration aims to foster inclusivity and therefore

applies to the whole Company. Furthermore, we recognise the

social inequalities that exist within our society and aspire to close all

diversity pay gaps, including among genders and ethnicities.

Quality

We recognise that performance levels may differ between employees

and for any given individual at different periods of time. In addition,

the time commitment, level of responsibility and formal experience

(including professional qualiﬁcations) tend to increase with seniority.

This variability is reﬂected in our compensation structure.

Innovation

We aim to inspire an ownership mentality among our employees, therefore,

equity compensation will continue to be offered at all levels of the Company.

Honesty

We aim to keep our policies transparent at all levels of the Company.

Annual Report and Financial Statements 2022

43

Strategic Report

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## 8Market Opportunity

We operate in the vast UK Deﬁned Contributions private pensions market,

#### with a focus on the rapidly growing pension consolidation opportunity

UK Private Pensions Market

For some time now, there has been broad consensus across the political spectrum that the state

pension alone will not provide sufﬁcient retirement income and there is a growing awareness of a

related issue, the ‘savings gap’, whereby individuals are not saving enough to provide for the retirement

they expect. As a result, the UK government has promoted the growth of the private pension market.

A private pension is typically a tax-efﬁcient way to save money for later in life, providing an income for

retirement. Whilst individuals in the UK may rely on a number of sources from which to draw income

during retirement, private pension assets are the largest component of wealth in the UK, representing

a greater proportion of wealth than other types of assets, including property. Private pensions account

for approximately 42% of the £300,000 approximate median household wealth.

57

The UK private pensions market is vast and the Ofﬁce for National Statistics (‘ONS’) estimated the UK’s

total private pension wealth to be approximately £6.5tr across the average of the 2018-2020 period.

57

Deﬁned Contribution Private Pensions Market

PensionBee’s product proposition is focused on Deﬁned Contribution (‘DC’) pensions. Unlike employer

guaranteed (ﬁnal salary) Deﬁned Beneﬁt pensions, Deﬁned Contribution pensions build up a pension

pot using personal and employer contributions (if applicable) plus investment returns and tax relief.

The DC Private Pensions Market came to the fore in 2012 with the advent of automatic-enrolment, a

regulatory requirement for employers to enrol eligible employees into workplace pensions. Automatic-

enrolment has resulted in over 10m individuals actively contributing into a DC workplace pension.

57

In

December 2020, the FCA estimated that there were a total of 26.7m pension savers within its regulatory

perimeter.

58

Overall, the UK’s DC wealth stood at approximately £1.0tr across the average of the 2018-

2020 period.

57. Ofﬁce for National Statistics - Pension Wealth: Wealth in Great Britain, April 2018 to March 2020, January 2022.

58. Financial Conduct Authority - Evaluation of the impact of the Retail Distribution Review and the Financial Advice Market Review,

December 2020.

The growth in the UK DC pension market, both in terms of number of individual savers and the

aggregate wealth managed within schemes, is expected to continue owing to the broad shift from

Deﬁned Beneﬁt to Deﬁned Contribution pensions and the simultaneous increase in contributions

supported by regulation.

Pension Consolidation Market

Within the labour market individuals are moving jobs more frequently and stand to be auto-enrolled

in a number of pension plans. As a result, there are many potential advantages to combining multiple

pension pots, including keeping track of and managing pension savings more easily, reducing charges

and choosing desirable investments.

PensionBee further segments the DC Private Pensions Market into active workplace pensions, which

beneﬁt from active employer contributions and therefore are rarely transferred, and transferable

pensions, including deferred workplace pensions and personal pensions (‘Transferable Pensions’ or

the ‘Pension Consolidation Market’).

•

Active Workplace Pensions

- approximately £302bn of wealth held in pensions into which

individuals or employers are regularly or actively contributing, usually during working life.

•

Transferable Pensions (the Pension Consolidation Market)

- approximately £722bn of wealth

held in personal and deferred workplace pensions that are no longer receiving employer

contributions. These pensions lend themselves more easily to pension consolidation activities.

PensionBee primarily targets the Pension Consolidation Market, which represents the majority of the

Deﬁned Contribution Pensions Market and has grown rapidly by approximately 65% from the average

across 2014-2016 to the average across 2018-2020.

57

PensionBee Group plc

46

Strategic Report

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PensionBee estimates that there are approximately 35m individuals with an average of two old

pensions to consolidate

59

and approximately 4.1m self-employed individuals taking responsibility

for securing their retirement incomes, many of whom may have previously contributed to employer

pensions, whilst others may be seeking to beneﬁt from an easy way to manage their pension savings.

60

Our customer proposition caters for all of these individuals, providing both a consolidation solution

and enabling customers to start a new self-employed pension.

59. Calculated by dividing £722bn of Transferable Pensions across 2018-2020, by an average of 2 pension pots and a transferable

pension pot value of £10,273, based on PensionBee data as at the end of 2021.

60. Ofﬁce for National Statistics: Employees and self-employed by industry, February 2022.

2014-2016

2016-2018

2018-2020

The Pension Consolidation Market (£ bn)

1,024

808

633

196

437

236

572

302

722

Transferable pensions (the pension consolidation market)

Active workplace pensions

1,400

1,200

1,000

800

600

400

200

0

Annual Report and Financial Statements 2022

47

Strategic Report

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## 9Operating and Financial Review

61

Continued Growth across all Key Metrics in 2022 and achievement of

#### Adjusted EBITDA before Marketing Proﬁtability in the Fourth Quarter of 2022

62

Trading for the ﬁnancial year 2022 has been strong and in line with expectations.

We have continued to deliver signiﬁcant growth across all our major Key Performance Indicators. During 2022, the number of Invested Customers (‘IC’) increased by 56% to 183k and Assets under Administration

(‘AUA’) increased by 17% to over £3.0bn driven by strong Net Flows of £863m.

62

Revenue increased by 38% to £17.7m with Annual Run Rate (‘ARR’) reaching £19.5m.

63

Becoming a proﬁtable business has been a key objective for PensionBee. On the path to achieving this objective, we are pleased to have delivered positive Adjusted EBITDA before Marketing of £0.2m in the

fourth quarter of 2022 (fourth quarter of 2021: £(1.5)m), in line with our previously stated guidance and in spite of the backdrop of a challenging macroeconomic environment and volatile capital markets.

Proﬁt/(Loss) before Tax for 2022 was £(22.4)m (2021: £(25.0)m).

The Adjusted EBITDA before Marketing proﬁtability milestone was achieved by virtue of our recurring and predictable Revenue, supported by our high Customer Retention Rate of 97%, and by the generation

of operating leverage achieved through our scalable technology platform and careful cost control. It also demonstrates the strength of our business model, our ability to realise operating leverage throughout

the business cycle, even during periods of high uncertainty and volatility in the capital markets, and the strength of our execution capability.

Growth in Invested Customers

(000s)

Translates into Increasing AUA

(£m)

Which Drives Revenue

(£m)

61. See pages 54 and 55 of the Measuring our Performance section of the Strategic Report.

62. As at 31 December 2022. Invested Customers (‘IC’) means those customers who have transferred pension assets or made contributions into one of PensionBee’s investment plans. Assets under Administration (‘AUA’) is the total invested value of pension assets within

PensionBee Invested Customers’ pensions. It measures the new inﬂows less the outﬂows and records a change in the market value of the assets. AUA is a measurement of the growth of the business and is the primary driver of Revenue. Net Flows measures the cumulative inﬂow

of PensionBee AUA from consolidation and contribution (‘Gross Inﬂows’), less the outﬂows from withdrawals and transfers out (‘Gross Outﬂows’) over the relevant period.

63. As at 31 December 2022. Revenue means the income generated from the asset base of PensionBee’s customers, essentially annual management fees charged on the AUA, together with a minor revenue contribution from other services. Annual Run Rate Revenue is calculated

using the Recurring Revenue for the month of December multiplied by 12.

Dec-21

Dec-22

56%

117

183

Dec-21

Dec-22

38%

13

18

Dec-21

Dec-22

17%

2,587

3,025

PensionBee Group plc

48

Strategic Report

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Marketing Investment made us a Household Brand Name and delivered Strong Growth

As at Year End

Dec-2022

Dec-2021

YoY

Advertising and Marketing Expenses

Advertising and Marketing Expenses (£m)

(16.6)

(12.9)

29%

Cost per Invested Customer (£)

64

248

246

within threshold

Customers

Registered Customers (thousands)

61

986

658

50%

Invested Customers (thousands)

61

183

117

56%

Same Year RC:IC Conversion (% of RC)

61

19%

18%

+1ppt

While proﬁtability is a key objective for the business, with a vast market opportunity, we simultaneously

continued to execute on our growth strategy, through investments in our brand and performance

marketing channels. As such, Advertising and Marketing Expenses increased from £12.9m in 2021 to

£16.6m in 2022.

Taking advantage of growing national awareness of pensions, our investment in brand building

campaigns and initiatives saw us become a household name, achieving prompted brand awareness

of more than 50%.

65

We rolled out our ‘Yellow Chair’ and ‘Believe in the Bee’ campaigns nationally,

across all channels. Furthermore, we continued to raise our proﬁle through being the ofﬁcial pension

partner sponsor of Brentford Football Club.

Customer acquisition was supported by our proprietary in-house Data Platform, which continued to

deliver valuable insights across all of our core marketing channels, helping us to navigate decision-

making in a challenging external market. Our agility enabled us to respond and adjust our spend

across channels, re-focusing on the acquisition of more receptive customer cohorts. Our acquisition

strategy included brand campaigns being launched predominantly in the ﬁrst half of the year, with

more lower-cost acquisition activities following later in the year, allowing for a reduction in the Cost

per Invested Customer (‘CPIC’) by the end of 2022.

66

64. Cost per Invested Customer (‘CPIC’) means the cumulative advertising and marketing costs incurred since PensionBee commenced

operations up until the relevant point in time divided by the cumulative number of Invested Customers at that point in time. This

measure monitors cost discipline of customer acquisition. PensionBee’s desired CPIC threshold is £200-£250.

65. Source: PensionBee brand tracker. Prompted brand awareness in January 2023 measured through a consumer survey asking ‘Which

of the following have you heard of?’ with respect to UK ﬁnancial services brands: Aviva 83%, Scottish Widows 77%, Standard Life 66%,

Royal London 55%, PensionBee 52%, Hargreaves Lansdown 36%, Vanguard 32%, Fidelity 30%, Nutmeg 30%, AJ Bell 21%, Interactive

Investor 9%. Compares to prompted brand awareness for 2021 of 25%, sourced from Boring Money, February 2022.

66. See pages 54 and 55 of the Measuring our Performance section of the Strategic Report.

As a result of the marketing investment, we achieved strong customer growth with stable CPIC and

grew our Invested Customer base by 56% to 183,000 by the end of 2022.

Cost Disciplined Acquisition coupled with High Retention Rates delivered Strong Asset Growth

As at Year End

Dec-2022

Dec-2021

YoY

Customer Retention Rate (% of IC)

66

97%

97%

stable

AUA Retention Rate (% of AUA)

66

97%

96%

+1ppt

Opening AUA (£m)

2,587

1,358

91%

Gross Inﬂows (£m)

1,060

1,099

-4%

Gross Outﬂows (£m)

(197)

(145)

36%

Net Flows (£m)

66

863

955

-10%

Market Growth/(Contraction)

and Other (£m)

(424)

275

n/m

Closing AUA (£m)

3,025

2,587

17%

Net Flows (£m)

66

863

955

-10%

Of which Net Flows from

New Customers (£m)

685

729

-6%

Of which Net Flows from

Existing Customers (£m)

178

226

-21%

We delivered a 17% year-on-year increase in AUA from £2,587m to £3,025m in 2022, highlighting

the resilience of our AUA and underscoring our ability to grow, in spite of the challenging global

macroeconomic environment.

We maintained Gross Inﬂows for the year in excess of £1bn (2021: £1bn) as a result of cost-disciplined

new customer acquisition and a high sustained Customer Retention Rate of 97% (2021: 97%).

Annual Report and Financial Statements 2022

49

Strategic Report

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From the £863m of Net Flows generated across the year (2021: £955m), growth from new customers

represented the vast majority, with Net Flows from New Customers of £685m (2021: £729m),

reﬂecting the successful execution of cost-disciplined new customer acquisition and demonstrating

our ability to optimise marketing across channels and return on investment. Total Net Flows were

lower compared to last year, which was ultimately because of declining global markets (see below

for more details). Over the period we acquired 66,000 new Revenue-generating Invested Customers

(2021: 48,000).

Our existing customers have continued to grow their savings with us, with Net Flows from Existing

Customers of £178m generated in 2022 (2021: £226m). Since inception, we have consistently enjoyed

high Customer Retention Rates and AUA Retention Rates in excess of 95%, with this trend having

remained stable in 2022. We saw existing customers consolidating additional pensions into their

PensionBee online pension plans and customers contributing to their pensions, whilst maintaining

relatively low levels of withdrawals, in line with historical levels. We are pleased to have observed

underlying growth in Net Flows

67

from all annual customer cohorts across 2022.

However, unstable global markets did have an adverse effect on AUA, with Market Growth/

(Contraction) and Other of £(424)m in 2022 (2021: £275m). As is customary in the pensions industry,

our customers’ pensions are invested predominantly in global equity capital markets, which were

impacted by a number of macroeconomic factors including increasing inﬂation, rising interest rates

and geopolitical tensions. As such, the decline in global market performance during the year had an

impact on our asset base, similar to the experience of other companies in the sector.

Resilient Revenue Margin drove an Overwhelming Majority of Recurring Revenue

As at Year End

Dec-2022

Dec-2021

YoY

Contractual Revenue Margin (% of AUA)

67

0.69%

0.69%

stable

Realised Revenue Margin (% of AUA)

67

0.63%

0.64%

stable

Annual Run Rate Revenue (£m)

19.5

16.3

20%

Revenue (£m)

17.7

12.8

38%

We translated strong year-on-year AUA growth of 17% over 2022 (2021: 91%) into 38% (2021: 103%)

growth in Revenue, reaching £17.7m (2021: £12.8m), underpinned by the stable Contractual Revenue

Margin. The Contractual Revenue Margin is the headline annual management fee paid by customers

before applying discounts for incremental pension savings above £100,000. The Contractual Revenue

Margin remained resilient at 0.69% (2021: 0.69%), as did the Realised Revenue Margin (the annual

management fee after discounts) of 0.63% (2021: 0.64%).

As the vast majority of our Revenue is derived from annual management fees charged as a percentage

of AUA, the high retention of Invested Customers and AUA makes the overwhelming majority of our

Revenue recurring in nature. Therefore, the Annual Run Rate Revenue for December 2022 offers

measurement of our progress and provides visibility and predictability with respect to future years’

Revenue.

67. See pages 54 and 55 of the Measuring our Performance section of the Strategic Report.

Dec-21

Dec-22

Dec-20

Dec-17

Dec-19

Dec-18

Net Flows by Customer Cohorts (£m)

3,025

Cumulative Net Flows

Cohort 2022

Cumulative Net Flows

Cohort 2021

Cumulative Net Flows

Cohort 2020

Cumulative Net Flows

Cohort 2019

Cumulative Net Flows

Cohort 2016-2018

2,587

1,358

745

328

108

Cumulative Market Impact

PensionBee Group plc

50

Strategic Report

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We Scaled our Business Efﬁciently by Investing in our People, Product Offering and Technology

As at Year End

Dec-2022

Dec-2021

YoY

Money Manager Costs (£m)

(2.8)

(2.3)

23%

Employee Beneﬁts Expense

(excluding Share-based Payments) (£m)

(9.6)

(7.4)

28%

Other Operating Expenses (£m)

(8.2)

(6.6)

26%

Technology Platform Costs &

Other Operating Expenses (£m)

(17.8)

(14.0)

27%

Our proprietary technology is modern, scalable and secure. The cloud-based and API-driven platform

provides the foundations on which to continue to build dynamic and innovative products, while

maintaining full control over the experience delivered to customers in a cost-efﬁcient manner.

The scalability of the technology platform is key in driving operating leverage through not only

empowering more efﬁcient marketing deployment, but also operational efﬁciencies in administration

and intuitive self serving capabilities for our customers.

During 2022, we made further investments in our technology platform. Investments made in our

Data Platform were instrumental in supporting decision-making around marketing budget allocation,

helping us to remain agile as we have navigated the volatile external environment. We dedicated

resources towards making ongoing efﬁciency improvements in consolidation activity and optimising

our transfer processes. The systems’ investments made over the past few years have supported the

delivery of increased productivity for the PensionBee team and enhanced efﬁciency for our customers,

enhancing our operating leverage.

Continued product innovation is central to our strategy and also supports the realisation of operating

leverage over time. The PensionBee customer proposition has been enabled by investment in

continuous innovation and automation, allowing easy onboarding of customers and intuitive lifetime

self-service.

During 2022, continuous product innovations helped to increase our Invested Customer base and

enable them to contribute more into their pensions. We ofﬁcially launched the ‘Easy Bank Transfer’

feature, enhanced our ‘Refer A Friend’ program, and implemented the ‘Stronger Nudge’ journey for

customers over 50, further tailoring our product to our customers’ needs. To complement the ease

of contributions, we worked on producing an easy-to-use tax relief calculator aimed at helping our

customers make the most of their tax allowances in the run up to the end of the 2022/23 tax year.

Our product developments reduced friction in the customer journey and enabled our customers to self-

serve more efﬁciently, without the need to contact us. For instance, we upgraded existing electronic

transfer processes and further integrated with Altus Transfer Gateway, which led to improvements

in internal processing and faster transfer times for some paper-based workplace pension schemes.

Our investments in product and feature extension have not only empowered customers with more

intuitive self-serving features but have also supported efﬁciency improvements and the generation of

operating leverage over time.

As a result of the investment into the technology platform and the drive to improve automation, we

have expanded specialist roles in technology, product and marketing. However, average headcount

in customer service has remained stable as a function of the vast automation improvements and team

optimisation. Overall headcount increased from approximately 155 average full-time employees in

2021 to approximately 185 in 2022, and the associated Employee Beneﬁts Expense increased to £9.6m

for 2022 (2021: £7.4m).

Other Operating Expenses increased to £8.2m (2021: £6.6m), reﬂecting costs to support increased

headcount and new customer acquisition, and other ﬁxed costs. Beneﬁts from the investment in

automation have positioned us well on our path to achieving Adjusted EBITDA proﬁtability by the

end of 2023.

Money Manager Costs increased to £2.8m in 2022 (2021: £2.3m), a lower rate than the increase in

Revenue, due to the maintenance of competitive pricing with money managers.

Proﬁtability Metrics

As at Year End

Dec-2022

Dec-2021

YoY

Adjusted EBITDA before Marketing (£m)

(3.0)

(3.6)

17%

Adjusted EBITDA Margin before

Marketing (% of Revenue)

(17)%

(28)%

+11ppt

Adjusted EBITDA (£m)

(19.5)

(16.4)

-19%

Adjusted EBITDA Margin

(% of Revenue)

(110)%

(129)%

+18ppt

Proﬁt/(Loss) before Tax (£m)

(22.4)

(25.0)

10%

Annual Report and Financial Statements 2022

51

Strategic Report

![]()

One of the key proﬁtability metrics that we have measured is Adjusted EBITDA before Marketing,

given the discretionary nature of the marketing spend. This measure includes Money Manager Costs,

Technology Platform Costs and Other Operating Expenses but excludes Advertising and Marketing

Expenses, Share-based Payment costs and Transactions Costs. We delivered positive Adjusted EBITDA

before Marketing of £0.2m across the fourth quarter of 2022, with an improvement in Adjusted EBITDA

before Marketing Margin from (28)% to (17)% in 2022.

We also made further progress towards Adjusted EBITDA proﬁtability, as operating leverage was

realised due to the scalability of the technology platform and the continued efﬁcient deployment of

marketing spend. Adjusted EBITDA Margin improved from (129)% in 2021 to (110)% in 2022. Adjusted

EBITDA captures Advertising and Marketing Expenses but excludes the Share-based Payment costs

and Listing Costs.

Other Costs

As at Year End

Dec-2022

Dec-2021

YoY

Share-based Payment (£m)

(1.9)

(3.9)

-52%

Listing Costs (£m)

(0.7)

(2.9)

-77%

Finance Costs (£m)

-

(1.4)

n/m

Proﬁt/(Loss) before Tax (£m)

(22.4)

(25.0)

10%

Taxation (£m)

0.3

0.3

n/m

Basic Earnings per Share

(9.97)p

(11.86)p

16%

Proﬁt/(Loss) before Tax narrowed to £(22.4)m for 2022 from £(25.0)m in 2021, reﬂecting our progress

towards proﬁtability and showcasing the operating leverage in our model, whilst we continue to grow.

The decrease in Share-based Payment costs for 2022 reﬂected the accelerated vesting and granting of

options in 2021 as a result of the Company’s public listing.

Listing Costs in 2022 primarily consisted of fees and expenses incurred in relation to our transfer to the

Premium Segment of the Main Market of the London Stock Exchange, with the costs in 2021 relating

to the preparation for our Initial Public Offering in April 2021.

Finance Costs decreased as PensionBee did not hold any debt across 2022. The 2021 fees were

associated with the £10m Revolving Credit Facility (‘RCF’) that we entered into with National

Westminster Bank Plc on 22 March 2021 and later cancelled in September 2021. Initially sought as

part of a prudent liquidity management strategy, it was no longer deemed necessary due to the

strong cash position and attractive future prospects. The RCF was never drawn, but a cancellation

fee was incurred.

Taxation included enhanced tax credits in relation to routine Research and Development refunds. No

deferred tax asset was recognised with respect to the carried forward losses.

Basic Earnings per Share (‘EPS’) was (9.97)p for 2022 (2021: (11.86)p), the improvement reﬂecting the

progress made towards proﬁtability.

Financial Position

The Group’s balance sheet remains strong. At the end of 2022, the Cash and Cash Equivalents balance

was £21.3m (2021: £43.5m). Robust cost management was deployed to ensure that favourable

supplier terms were agreed with long term contracts being reviewed periodically. As of the end of

2022, the Group had no signiﬁcant borrowings. Net cash and cash equivalents decreased by £22.2m

in the 2022 ﬁnancial year due to the planned deployment of investment in marketing, our technology

platform and additional headcount, to generate future returns (2021: net increase of £36.8m, driven

by the increase in funding as a result of the Company’s listing in April 2021).

Regulatory Capital and Financial Resources

PensionBee Limited, a subsidiary of the Company, is authorised and regulated by the FCA and therefore

adheres to capital requirements set by the FCA. As of December 2022, the capital resources stood at

£20.5m (unaudited) as compared to a capital resource requirement of £1.2m (unaudited), resulting

in coverage of 16.6x. We have maintained a healthy surplus over our regulatory capital requirement

throughout the year and continue to manage our ﬁnancial resources prudently.

PensionBee Group plc

52

Strategic Report

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Summary Financial Highlights\*

As at Year End

Dec-2022

Dec-2021

YoY

Annual Run Rate Revenue (£m)\*\*

19.5

16.3

20%

Revenue (£m)

17.7

12.8

38%

Money Manager Costs,

68

Technology Platform Costs & Other Operating Expenses (£m)

69

(20.6)

(16.3)

26%

Adjusted EBITDA before Marketing (£m)\*\*

(3.0)

(3.6)

17%

Adjusted EBITDA Margin before Marketing (% of Revenue)\*\*

(17)%

(28)%

+11ppt

Advertising and Marketing Expenses (£m)

(16.6)

(12.9)

29%

Adjusted EBITDA (£m)\*\*

(19.5)

(16.4)

-19%

Adjusted EBITDA Margin (% of Revenue)\*\*

(110)%

(129)%

+18ppt

Proﬁt/(Loss) before Tax (£m)

(22.4)

(25.0)

10%

Basic Earnings per Share

(9.97)p

(11.86)p

16%

\*See deﬁnitions on pages 54 and 55 of the Measuring our Performance section of the Strategic Report.

\*\*PensionBee’s KPIs include alternative performance measures (‘APMs’), which are indicated with a double asterisk. APMs are not deﬁned by International Financial Reporting Standards (‘IFRS’) and should be considered together with the Group’s IFRS measurements of

performance. PensionBee believes APMs assist in providing additional insight into the underlying performance of PensionBee and aid comparability of information between reporting periods. A reconciliation to the nearest IFRS number is provided in Note 25 of the Financial

Statements ‘Alternative Performance Measures’ on page 180.

68. Money Manager Costs are variable costs paid to PensionBee’s money managers.

69. Technology Platform Costs & Other Operating Expenses comprises Employee Beneﬁts Expense (excluding Share-based Payment) and Other Operating Expenses.

Annual Report and Financial Statements 2022

53

Strategic Report

![]()

## 10Measuring our Performance

When looking at the overall performance of PensionBee, we use a range of key performance indicators (‘KPI’s) to monitor and assess our progress against our strategy.

Financial Performance Measures

Revenue\*

2022: £17.7m

2021: £12.8m

38%

Revenue means the income generated from the asset base of PensionBee’s customers, essentially annual management fees

charged on the AUA, together with a minor revenue contribution from other services.

Annual Run Rate (‘ARR’) Revenue\*

2022: £19.5m

2021: £16.3m

20%

Annual Run Rate Revenue is calculated using the Recurring Revenue for the relevant month (December) multiplied by 12. This

alternative performance measure has been selected to provide a more up-to-date metric for revenue given the amount of AUA

in the relevant month.

This metric will be retired from the Company’s ongoing regular reporting framework from 2023 onwards, given the primary focus

on the Revenue metric as the Company reaches proﬁtability.

Adjusted EBITDA\*

2022: £(19.5)m

2021: £(16.4)m

-19%

Adjusted EBITDA is the operating proﬁt or loss for the year before taxation, ﬁnance costs, depreciation, share-based compensation

and listing costs. This measure is a proxy for operating cash ﬂow.

Adjusted EBITDA Margin\*

2022: (110)%

2021: (129)%

+18ppt

70

Adjusted EBITDA Margin means Adjusted EBITDA as a percentage of revenue for the relevant year.

Proﬁt/(Loss) before Tax (‘PBT’)

2022: £(22.4)m

2021: £(25.0)m

10%

Proﬁt/(Loss) before Tax is a measure that looks at PensionBee’s proﬁt or losses for the year before it has paid corporate income tax.

Basic Earnings per Share (‘EPS’)

2022: (9.97)p

2021: (11.86)p

16%

Basic Earnings per Share is calculated by dividing the proﬁt or loss attributable to ordinary equity holders of the Group by the

weighted average number of ordinary shares in issue during the period.

\* PensionBee’s Key Performance Indicators include alternative performance measures (‘APM’s), which are indicated with an asterisk. APMs are not deﬁned by International Financial Reporting Standards (‘IFRS’) and should

be considered together with the Group’s IFRS measurements of performance. PensionBee believes APMs assist in providing additional insight into the underlying performance of PensionBee and aid comparability

of information between reporting periods. A reconciliation to the nearest IFRS number is provided in Note 25 of the Financial Statements ‘Alternative Performance Measures’ on page 180.

70. A ppt is a percentage point. A percentage point is the unit for the arithmetic difference of two percentages.

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Non-Financial Performance Measures

Assets under

Administration (‘AUA’)

2022: £3.0bn

2021: £2.6bn

17%

Assets under Administration is the total invested value of pension assets within PensionBee’s Invested Customers’ pensions. It measures the new

inﬂows less the outﬂows and records a change in the market value of the assets. This KPI has been selected because AUA is a measurement of the

growth of the business and is the primary driver of Revenue.

AUA Retention Rate

(% of AUA)

2022: 97%

2021: 96%

+1ppt

AUA Retention measures the percentage of retained PensionBee AUA from transfers out over the average of the year. High AUA retention provides

more certainty of future Revenue. This measure can also be used to monitor customer satisfaction.

Net Flows

2022: £863m

2021: £955m

-10%

Net Flows measures the cumulative inﬂow of PensionBee AUA from consolidation and contribution (‘Gross Inﬂows’), less the outﬂows from withdrawals

and transfers out (‘Gross Outﬂows’) over the relevant period.

Registered

Customers (‘RC’)

2022: 986k

2021: 658k

50%

Registered Customers measures customers who have started the sign-up process and have submitted at least a name and an email address and

includes those customers who are classiﬁed as Active Customers.

This metric will be retired from the Company’s ongoing regular reporting framework from 2023 onwards. Whilst the Registered Customers metric is a

longer-term indicator of customer pipeline, the focus is on Invested Customers that generate AUA.

Same Year RC:IC

Conversion

2022: 19%

2021: 18%

+1ppt

71

Same Year RC:IC Conversion percentage is calculated by dividing the number of Invested Customers as at the end of the period by the number of

Registered Customers as at the end of the period. This measure monitors PensionBee’s ability to convert customers through the acquisition funnel.

This metric will be retired from the Company’s ongoing regular reporting framework from 2023 onwards. Whilst the Registered Customers metric is a

longer-term indicator of customer pipeline, the focus is on Invested Customers that generate AUA.

Active Customers

(‘AC’)

2022: 273k

2021: 172k

59%

Active Customers means all customers who have requested to become an Invested Customer by accepting PensionBee’s terms of business but for

whom the transfer or contribution process is not yet completed and all customers who are classiﬁed as Invested Customers.

This metric will be retired from the Company’s ongoing regular reporting framework from 2023 onwards. Whilst the Active Customers metric is a more

short-term indicator of customer pipeline, the focus is on Invested Customers that generate AUA.

Invested Customers

(‘IC’)

2022: 183k

2021: 117k

56%

Invested Customers means those customers who have transferred pension assets or made contributions into one of PensionBee’s investment plans.

Customer Retention

Rate (% of IC)

2022: 97%

2021: 97%

Stable

Customer Retention Rate measures the percentage of retained PensionBee Invested Customers over the average of the year. High customer retention

provides more certainty of future Revenue. This measure can also be used to monitor customer satisfaction.

Cost per Invested

Customer (‘CPIC’)

2022: £248

2021: £246

Within

threshold

Cost per Invested Customer means the cumulative advertising and marketing costs incurred since PensionBee commenced operations up until

the relevant point in time divided by the cumulative number of Invested Customers at that point in time. This measure monitors cost discipline of

customer acquisition. PensionBee’s desired CPIC threshold is £200-£250.

Contractual

Revenue Margin

(% of AUA)

2022: 0.69%

2021: 0.69%

Stable

Contractual Revenue Margin means the weighted average contractual fee rate across PensionBee’s investment plans (before applying any size

discount) calculated by reference to the amount of AUA held in each plan across the period.

This metric will be retired from the Company’s ongoing regular reporting framework from 2023 onwards, with the introduction of Realised Revenue

Margin (as set out below).

Realised Revenue

Margin (% of AUA)

2022: 0.63%

2021: 0.64%

Stable

Realised Revenue Margin expresses the recurring Revenue over the average quarterly AUA held in PensionBee’s investment plans over the period.

71. A ppt is a percentage point. A percentage point is the unit for the arithmetic difference of two percentages.

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## 11Stakeholders

We are dedicated to understanding the

views, interests and concerns of all our

stakeholders to inform our decision-making.

Proactive and regular engagement ensures

we remain responsive to changing needs

Engagement takes place with all our stakeholder groups, across all levels throughout the Company.

Such engagement is reported to the Board to inform decision-making and business outcomes. The

Board also participates in direct engagement with certain stakeholder groups and importantly,

with our employees.

This year, we also engaged with our stakeholders on our ﬁrst ‘ESG Materiality Assessment’, aimed

at giving us deeper insight into the environmental, social and governance themes of most

importance to our stakeholders, further details of which can be found on pages 71 to 81 of the ESG

Considerations section of the Strategic Report.

A summary of the ways in which the Company engaged with stakeholders, having regard to what

is most likely to promote the long-term sustainable success of the Company, follows.

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Annual Report and Financial Statements 2022

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#### Stakeholder Engagement| Our Customers

Continuously high levels of customer service:

•

45k phone calls, 25k live chats, 103k

72

email cases closed within 24 hours

72. Represents 56% of total email cases.

Multi-channel customer feedback:

•

>250k emails, live chats, phone

calls and customer reviews

•

c.80% of Invested Customers invited to

a survey on their investment views

•

Multiple surveys, focus groups and individual

customer interviews supporting the

launch of the PensionBee Impact Plan

•

70 customer interviews held

•

UX tester community expanded to

include more than 600 customers

•

Customers invited to share ongoing

feedback via monthly newsletters

•

All Invested Customers invited to share their

views for the ESG Materiality Assessment

How we Engaged

Interests and Concerns

Customer ratings:

•

1,996 public Trustpilot reviews for 2022,

ending the year with a score of 4.6

★

out

of 5 (based on 8,270 total reviews)

•

Our internally measured Net Promoter Score was 54

73

73. PensionBee’s internally measured Net Promoter Score (‘NPS’) of 54 as

at 31 December 2022 compares to an NPS of 63 as at 31 December 2021.

ESG Materiality Assessment Topics

Excellent value plan range:

•

Understanding performance in a challenging market environment

•

Good value for money products that meet their needs

•

Clear and transparent charging

•

Knowing their savings are secure

•

Being able to easily contact our customer success team

•

Peace of mind with respect to their ﬁnancial future

•

Education to support them through the cost of living crisis

Pensions with purpose and stewardship:

•

Knowing their pension does not cause undue

harm to society or to the planet

•

PensionBee acting as a good steward of their assets

•

The ability to invest their pension with real-world impact

•

Knowing that PensionBee listens and responds to feedback

•

Commitment to Net Zero

•

Sustainability ratings on plans

Product innovation and inclusivity:

•

Product simplicity and safety, designed

with the vulnerable in mind

•

A pension that works for everyone, including the

self-employed or those on low-incomes

•

Tools to help ensure they are saving enough

•

Ability to make regular withdrawals

•

Speeding up difﬁcult transfers

•

Product innovation, continuously evolving the product

and service in response to changing customer needs

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Excellent value plan range:

•

‘What happened to pensions this month’

customer blog series (95k unique views)

•

Podcast on educational topics such as

cost of living crisis (17k downloads)

•

‘Pensions Academy’ offering bite size educational

videos on pensions (17k unique views)

•

Other customer-requested educational

blog content (45k unique views)

•

Our content reached a wide audience (with social

media educational topics reaching 800k people

and c.20k engagement actions generated)

•

BeeKeeper training sessions on market

volatility led by asset managers

•

Annual value for money work, to ensure

our plans offer excellent value

•

AgeWage scores, independent assessment of

value for money across the plan range to show

how well they performed against a benchmark

Pensions with purpose and stewardship:

•

Supported high-proﬁle shareholder

resolutions on the Living Wage

•

Oversaw adoption of formal ESG policy and

carbon reduction targets in the Tailored Plan

•

Secured voting on 86% of the asset base

74

•

Created the PensionBee Impact Plan in direct response

to customer feedback, which was launched in early 2023

•

Engaged with asset managers on key topics of interest

to our customers (e.g. deforestation, protecting human

rights in core business operations and supply chains)

74. 86% of Assets under Administration as at 31 December

2022, across the Tailored, Tracker and 4Plus Plans.

Our Responses

#### Stakeholder Engagement| Our Customers

Product innovation and inclusivity:

•

Weekly ‘Temperature Check’ summary

of all inbound customer feedback

•

Monthly ‘Hive Mind’ customer behaviour insights report

•

Quarterly ‘Customer Voices’ report to disseminate

interview insights across the business

•

Customer feedback drives our product roadmap,

prioritising features based on customers’ needs

•

Launched a new regular drawdown feature

•

Offered Open Banking contributions

across the technology estate

•

Launched the FCA’s ‘Stronger Nudge’ feature

•

Onboarded the new PensionBee Impact Plan

•

Upgraded and re-launched our

Refer a Friend programme

•

Automated transfers in from more

paper-based pension providers

•

Introduced new roles within the Customer

Operations team, including a Learning and

Development Manager and Performance Manager,

to further support the team in the maintenance

of excellent quality customer service

Annual Report and Financial Statements 2022

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#### Stakeholder Engagement| Our Employees

How we Engaged

Interests and Concerns

Regular ways we engaged in person/virtually:

•

Weekly Company Show N Tell sessions with

CEO and Executive Management

•

Bi-monthly ‘Happiness’ meetings for all

employees to discuss wellbeing

•

All-Company Town Hall and Board-led events, with

participation from our Senior Independent Director who

enjoys speciﬁc responsibility for employee engagement

•

16 virtual ‘PensionBee Speaks’ events, led by

employees and external guest speakers

•

In person team building activities across the UK

(e.g. an LGBT+ Pride picnic in London, an RSPB

Wildlife Charity volunteer conservation event in

Glasgow, and a team lunch in Manchester)

•

Annual ‘Time to Talk’ event, led by employees

•

Regular team social events

•

Annual performance process where employees are

formally evaluated against our PensionBee values

Regular surveys / feedback:

•

Annual Diversity, Inclusion, Equality & Support Survey

•

Annual manager feedback survey

•

Anonymous reporting tool for concerns and feedback

•

Lived experience focus groups

•

All employees invited to participate in

our ESG Materiality Assessment

Further support:

•

Diversity champions

•

Mental Health ﬁrst aiders

•

Workplace beneﬁts package, including

free access to therapy

•

Dedicated training sessions based on employee needs

ESG Materiality Assessment Topics

Fulﬁlling careers:

•

Feeling aligned with PensionBee’s mission and values

•

Feeling a sense of belonging and knowing

everyone can succeed as themselves

•

Pay structure, pay gap reporting and analysis

•

Paying and campaigning for a Living Wage for all

Diversity and inclusion:

•

Blind internal hiring and promotion policy

•

Diversity and inclusion celebrations and social events

•

Public commitments to diversity, inclusion and equality

•

Supporting neurodiverse employees, employees

with disabilities and their managers

•

Feeling supported during times of

economic and social instability

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Our Responses

Fulﬁlling careers:

•

Launched a Culture Programme to develop and

enhance values-based culture on an ongoing basis,

including several Company-wide training sessions

•

Company-wide training to increase

awareness of non-inclusive behaviours

•

Applied a £2,000 cost of living salary

increase from 2023 onwards

75

•

Awarded all employees equity incentives under

our Remuneration Policy, consistent with our

historic approach to wide employee ownership

•

Evolved the performance matrix for each role,

aligning to Company’s values-based culture

•

Held a Board-led Town Hall session addressing various

themes identiﬁed as being important to employees

•

Company awareness-raising event on neurodiversity

to engage with colleagues, with Board and

Executive Management Team participation

•

Lara Oyesanya, our new NED, led a Company-

wide introductory presentation, speaking about

her lived experiences and career journey

•

Launched a virtual public speaking training series for all

employees in partnership with Speaker’s Trust Charity,

with some sessions led by Executive Management

•

Held a series of employee-led events on

themes including anti-racism, neurodiversity,

and inclusive communications

•

Published our Community Involvement Policy

•

Joined the ABI’s Making Flexible Work Charter

75. Effective as of 1 January 2023.

#### Stakeholder Engagement| Our Employees

Diversity and inclusion:

•

Applied an 8.1% increase to entry level salaries, in line

with our commitment as a Living Wage employer

75

•

Applied a task-based and anonymous

approach to internal hiring

•

Provided all employees and the Board

with Diversity and Inclusion training

•

‘PensionBee Speaks’ events held, with guest speakers

such as from Independent Age, The Guardian and More

Diverse Voices, covering topics such as the needs of

the elderly, anti-racism in schools, diversity in the tech

industry and designing inclusive communications

•

Team events, including an LGBT+ Pride picnic

•

Employee-led events, including a parenting

panel discussion with participation from

Executive Management, an anti-semitism

awareness raising session, and a company-

wide virtual quiz about Black history

•

Joined the ‘Disability Conﬁdent’ employer scheme

•

Maintained gender parity, consistent with our

commitment to the Women in Finance Charter and

our published Diversity, Inclusion and Equality Policy

76

•

Disclosing company and investor signatory

of the Workforce Disclosure Initiative

76. www.pensionbee.com/diversity-policy

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#### Stakeholder Engagement| Our Shareholders

How we Engaged

Interests and Concerns

Our Responses

Regular ways we engaged

in person/virtually:

•

Regular virtual engagements

including one-to-one shareholder

meetings, roadshows around results

and shareholder conferences

•

Regular communication of ﬁnancial

and operational results, including

quarterly trading updates, interim results,

annual results, with presentations to

shareholders and analysts and recordings

being made available on our website

•

Provided rapid responses to

incoming shareholder queries

•

Invited key shareholders to participate

in our ESG Materiality Assessment

through survey and interviews

•

Held our ﬁrst hybrid AGM in May

2022, with a recording being

made available on the website

Corporate governance:

•

Adhering to the highest standards

of corporate governance

•

Compliance with public company

reporting and procedures

Business, performance and leadership:

•

Resilience in a challenging

market environment

•

Highest standards of data

and information security

•

Business aligned with incoming

regulation and market changes

(e.g. Consumer Duty)

•

Execution of strategy and

performance against targets

and Company’s guidance

•

An experienced and committed Board

and Executive Management Team

•

Liquidity in the shares

ESG Materiality Assessment topics:

•

Fulﬁlling careers

•

Excellent value plan range

•

Social licence to operate

•

Cyber Security

•

Pensions with purpose

and stewardship

Corporate governance:

•

The Company demonstrated its commitment to the highest standards of corporate

governance by transferring to the Premium Segment of the Main Market of the London

Stock Exchange and continuing to comply with the UK Corporate Governance Code

•

Public commentary by our CEO on the importance of maintaining the

highest levels of corporate governance, as part of the public debate

on topics such as shareholder rights and dual-class share structures,

changes to the FCA’s Listing Rules and the success of tech IPOs

Business, performance and leadership:

•

Added an additional Independent Non-Executive Director, Lara Oyesanya,

to the Board in conjunction with the transfer to the Premium Segment

•

Added the Chief Financial Ofﬁcer, Christoph J. Martin,

to the Board as an Executive Director

•

Further extended the Executive Management Team,

with the addition of the Chief Risk Ofﬁcer

•

Continued unwinding of lock-up arrangements in respect of

pre-IPO shareholders to support increasing liquidity

•

Became a Premium listed company, which means the

Company’s shares are eligible for FTSE index inclusion

ESG Materiality Assessment topics:

•

Fulﬁlling careers (see Our People, Our Stakeholders (Employees))

•

Excellent value plan range (see Our Stakeholders

(Customers), Investment Committee Report)

•

Social licence to operate (see Our Stakeholders (Employees and

Communities), ESG Considerations (Workforce Disclosure Initiative))

•

Cyber Security (see Managing our Risks, Audit and Risk Committee Report)

•

Pensions with purpose and stewardship (see Our Stakeholders (Customers),

ESG Considerations (Understanding our Customers’ Investment Views))

Annual Report and Financial Statements 2022

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#### Stakeholder Engagement| Our Communities

Surveys:

•

Conducted nine external surveys reaching

>4,700 members of the general public regarding

their views on climate change, scams, the

cost of living crisis, and saving habits

•

Invited 21 community partner organisations to

participate in our ESG Materiality Assessment

Co-design:

•

Developed work experience programmes for

students of four London state secondary schools

•

Worked with Birkbeck University, Careers & Enterprise

Company, The Diversity Project, and Woodside

High School, to deliver targeted inclusion focused

presentations and workshops about building a fulﬁlling

career within the business and ﬁnancial services sectors

•

Shared insights about the UK pension landscape

with employees at Independent Age, a

charity, as part of a workshop exchange

Strategic partnerships:

•

Active participant, signatory and disclosing company

under the Workforce Disclosure Initiative

•

Member of ShareAction’s Good Work

Coalition, joining public campaigns

•

Public commitments as a member of the

Disability Conﬁdent Employer Scheme

•

Public commitments as a signatory

of the Social Mobility Pledge

How we Engaged

Interests and Concerns

ESG Materiality Assessment Topics

Fulﬁlling careers:

•

Equal pay for equal work

•

Transparent policies that support

ﬂexible working patterns

•

Transparent, gender-inclusive parental leave policies

•

Closing the gender pension gap

•

All companies paying wages that represent

the true cost of living in the UK

Diversity & Inclusion:

•

Ensuring concerns of marginalised groups

are heard in the pension system

•

Businesses that reﬂect society at every level

•

Recruiting diverse talent, including those without

degrees, or ﬁnancial sector experience

•

Supporting local communities, partnership building

Climate leadership:

•

A responsible plan range focused on

creating a safer, fairer, kinder future

•

Climate leadership in pensions

•

Transparency in reporting on relevant

environmental metrics

•

Clear ESG ratings and sustainability labels for

all pension plans to prevent greenwashing

•

A safe, fair, climate transition for all,

minimising climate change vulnerability

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Our Responses

#### Stakeholder Engagement| Our Communities

Fulﬁlling careers:

•

Published our Community Involvement

Policy, with employee volunteer allowance

77

•

Employees supported various organisations

by volunteering, sharing their career stories

and leading an inclusion-focused workshop

for students with learning disabilities

•

Accredited Living Wage Employer, paying

all employees a London Living Wage

regardless of where they live in the UK

•

Supported public campaigns led by the Good

Work Coalition to get all FTSE100 companies

and supermarkets to start paying a Living Wage

77. www.pensionbee.com/community-involvement-policy

Diversity & Inclusion:

•

Joined ABI’s Making Flexible Work campaign,

published our remote / ﬂexible working policies

•

Member of the ABI’s Transparent

Parental Leave and Pay Initiative

•

Diversity, Inclusion and Equality Policy with

targets updated and shared with employees

•

Participated in the steering group

of the Diversity Project

•

Participated in the Tech Talent Charter, to drive

greater inclusion and diversity in the UK tech sector

•

Delivered work experience for students

from four local state secondary schools,

as part of our outreach commitment

under the Social Mobility Pledge

•

Donated laptops to two local organisations

that focus on inclusion, including to Woodside

High School (inclusion department) and Mer-

IT (community-based training provider)

•

Reﬂected our diverse customer base

in our marketing campaigns

Climate leadership:

•

Selected as participant in the Mayor of London

Business Climate Challenge Initiative 2022

•

Active member of Better Bankside’s

Environment Working Group

•

ESG integration across plan range

•

PensionBee Impact Plan

•

Public commitment to Net Zero

### UPDATE

Annual Report and Financial Statements 2022

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#### Stakeholder Engagement| Our Suppliers

How we Engaged

Our Responses

Supplier onboarding process:

•

Regularly assess, review and select suppliers that

have adequate controls in place, particularly

certiﬁcations of independent auditing

•

Only work with suppliers that ensure our

customer data is not at risk of being exposed

or misused and with voluntary completion

of Data Protection Impact Assessments

•

Enhanced supplier due diligence, which includes

a comprehensive Information Security section and

an evaluation matrix to assess supplier responses

Maintaining and actively monitoring the relationship:

•

Managed relationships with suppliers, to ensure

appropriate service provision and be front of line

for feature enhancements or other improvements

•

Monitored reporting on SLAs, transactions

volume, interaction with PensionBee customers

•

Regular engagement with Stewardship

teams of our asset managers

Oversight of supply chains:

•

Engaged with our biggest suppliers

on their workforce issues

•

Gathered workforce data on our biggest suppliers

•

Published our ﬁrst Supply Chain Mapping report for

2021/2022

78

78. www.pensionbee.com/investor-relations/esg

Supplier onboarding process:

•

Standardisation of supplier due diligence

and suitability assessments to enable better

comparison across the supplier base

•

Fair expectation in the delivery of projects

Maintaining and actively monitoring the relationship:

•

Insight into customer trends and survey results

•

Product and service innovation

•

Value creation and expertise

•

Collaborative working opportunities

•

Effective governance and operations

•

Prompt payment

Oversight of supply chains:

•

London Living Wage

•

Gender composition and gender pay gap

•

Safe and healthy working conditions

Supplier onboarding process:

•

PensionBee Responsible Supplier

Policy and Code of Conduct

79

•

PensionBee Information Security Policy

•

Implemented new internal system for more

efﬁcient supplier invoice processing

Maintaining and actively monitoring the relationship:

•

PensionBee is a disclosing company and investor

signatory of the Workforce Disclosure Initiative

•

2022 WDI disclosure score of 89%, against

a ﬁnancial sector average of 67%

80

•

Asked suppliers to also disclose under

the Workforce Disclosure Initiative

Oversight of supply chains:

•

Checked the supply chains of our top 20

suppliers (representing 84% of our supply

chain in 2022) also paid a Living Wage

•

Checked suppliers’ supply chains were protected

by effective discrimination and harassment policies

in the appropriate legal jurisdictions of operation

•

Multiple engagements with our asset managers’

stewardship teams, to share our customers’

views on voting around Living Wage pay

gaps and other areas of importance

79. www.pensionbee.com/investor-relations/esg

80. The disclosure score is the number of questions to which the

Company provided meaningful data, expressed as a percentage i.e.

it is a measurement of the completeness of the response, not the

quality of its answers or its workforce policies and practices.

Interests and Concerns

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#### Stakeholder Engagement| Government and Regulators

How we Engaged

Our Responses

Direct engagement:

•

Engagement with Government

Ministers, other government ofﬁcials and

regulators at meetings and events

•

Regularly invited to join Government

business roundtable events

•

Direct correspondence with MPs, Government

departments and policy makers on matters

of crucial importance to our customers, with

a focus on pension switching rights

Government and regulatory consultations:

•

Regular contributor to Government consultations

•

Regulatory matters were regularly

considered by the Board

Public commentary:

•

Frequent commentator on issues of national

importance to our customers and all pension savers

Cross-industry working:

•

Member of industry bodies for pensions and ﬁntech

The Financial Conduct Authority’s new Consumer Duty,

which seeks to set higher and clearer standards of

consumer protection across ﬁnancial services through:

•

An overarching principle that requires ﬁrms to act

to deliver good outcomes for retail customers

•

Cross-cutting rules that ﬁrms: act in good faith,

avoid foreseeable harm, enable and support

customers to pursue their ﬁnancial objectives

•

Outcomes that relate to crucial elements of the

ﬁrm-consumer relationship; consumers receive

communications they can understand, products and

services that meet their needs and offer fair value,

and get the support they need, when they need it

The Minister for Pensions and the Department

for Work and Pensions (‘DWP’) seeks to deliver

a reliable, high-quality pensions system to

improve retirement outcomes for all

DWP’s delivery body, the Money and Pensions

Service, offers impartial, free money and guidance,

Stronger Nudge appointments and leads on

the Pensions Dashboards workstream

Meetings and participation:

•

Steering Group member of Government’s

Pensions Dashboard Programme

•

Member of the Pension Scams Industry Forum

•

Regular engagement with DWP on transfer delays,

consumer detriment and pension switching guarantees

•

Attended business roundtables at 10 Downing

Street on UK technology ecosystem

•

Multiple engagements with the FCA, including on

topics of interest, such as transfers, transfer times,

digitisation and general industry developments

Responding to consultations:

•

Contributed to Government consultations

regarding the development of regulation

and policies which impact upon PensionBee,

its customers and all pension savers

Speaking on policy issues:

•

Regularly invited to comment on topics such

as the gender pensions gap, charges, switching

rights, transfer legislation, open pensions, lifetime

allowance, responsible investing, investment

pathways, voting rights, scams awareness, pensions

policy, UK technology ecosystem and Listing Rules

Collaborative working:

•

Member of the Association of British Insurers

Interests and Concerns

Annual Report and Financial Statements 2022

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#### Stakeholder Engagement| Our Planet

Scope 1 and 2 emissions:

•

Fully remote working offered to everyone

at PensionBee to reduce travel

•

Recycling or donating used IT

equipment and ofﬁce furniture

•

Paperless pension provider

•

Monitoring building energy usage

Scope 3 emissions:

•

Offering a core range of ESG screened plans

•

Working with managers to increase

screening on all plans

•

Listening to customer concerns on the environment

•

Asserting customer views for voting on

climate issues with money managers:

Partnerships

:

•

Founding pledge partner of the ‘Make

My Money Matter’ campaign

•

Support environmental campaigns

and shareholder resolutions

A safe, clean world to retire in:

•

Fair access to the world’s resources

•

Tackling climate poverty to protect

the most vulnerable societies

•

Removing plastics from our ecosystem

•

Halting deforestation

Investment offering:

•

Pensions that build a safe, healthy planet for everyone

•

A just and fair transition to a low carbon economy

•

Greenwashing

•

Minimising the environmental impact of

the biggest corporate polluters

Interests and Concerns

How we Engaged

PensionBee Group plc

68

Strategic Report

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Our Responses

Minimising our environmental impact:

•

Completed Streamlined Energy and

Carbon Reporting 2022

81

•

Completed Task Force for Climate-

Related Financial Disclosures 2022

81

•

Published our Carbon Neutrality

Statement under PAS2060

82

•

Committed to achieving net zero emissions by 2050

82

•

Ofﬁce uses 100% renewable REGO

sustainable green electricity

•

Continued to be one of the UK’s only

paperless pension providers

•

Cloud-hosted web services remove the need for servers

•

Fully remote working offered to all employees to reduce

travel

•

Bicycle storage and showers available for those who

wish to cycle to work

•

Old IT equipment donated to our partner school

•

Old ofﬁce equipment recycled

81. See pages 82 to 91 of the Climate-related

Disclosures section of the Strategic Report.

82. www.pensionbee.com/investor-relations/esg

ESG integration into the investment range:

•

Announced the launch of the PensionBee Impact Plan

•

Adoption of 50% carbon reduction by 2029

targets in our most popular plan, Tailored

•

Secured voting rights for 86% of the asset

base, to further support environmental

shareholder resolutions

83

•

Completed SASB reporting 2022

82

•

Only work with asset managers who are members

of the Net Zero Asset Managers Initiative

Strategic climate partnerships:

•

Continued our campaign for industry to

reduce widespread use of paper

•

Selected as participant in the Mayor of London

Business Climate Challenge Initiative 2022

•

Active member of Better Bankside’s

Environment Working Group

•

Signed the World Wide Fund for Nature letter

asking the regulators to facilitate the alignment

of the ﬁnancial services sector with net zero

83. 86% of Assets under Administration as at 31 December

2022, across the Tailored, Tracker and 4Plus Plans.

#### Stakeholder Engagement| Our Planet

Annual Report and Financial Statements 2022

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#### Section 172 Statement

Section 172 of the Companies Act 2006 (‘s172’) requires Directors to act in the way they consider,

in good faith, would be most likely to promote the success of the Company for the beneﬁt of its

shareholders as a whole and, in doing so, have regard to matters including the items set out in the

table that follows.

The Board seeks to understand and carefully consider our key stakeholders’ interests, concerns and

perspectives. The Board recognises that each decision will have a different impact and relevance to

each stakeholder, so a sound understanding of their priorities is key. While the Board engages directly

with some groups of stakeholders, engagement takes place at all levels of the Company, across the

business.

Feedback from the engagement at Board level and across the business is reported back to the

Board and the Board Committees to help inform decision-making. The Board exercises independent

judgement when balancing any competing interests in order to determine what it considers to be the

most likely outcome to promote the long-term sustainable success of the Company.

Further details and speciﬁc examples of how the Board and Company engage with our stakeholders,

and their interests and needs, can be found above on pages 56 to 69 of this Stakeholders section.

Further details of how the Board operates, including certain of the matters it discussed during the

year, having regard to its s172 duties, are contained on pages 108 to 114 of the Corporate Governance

Statement within the Corporate Governance Report.

Section 172 Requirement

Further Information

The likely consequences of any

decisions in the long term

About Us, pages 10-24

Our Strategy, pages 25-33

Our Business Model, pages 34-35

Our People, pages 36-45

Operating and Financial Review, pages 48-53

Measuring our Performance, pages 54-55

Stakeholders, pages 56-70

ESG Considerations, 71-81

Climate-related Disclosures, pages 82-91

Managing our Risks, pages 92-97

The interests of the Company’s employees

About Us, pages 10-24

Our People, pages 36-45

Stakeholders, pages 56-70

ESG Considerations, 71-81

The need to foster the Company’s business

relationships with suppliers, customers and others

About Us, pages 10-24

Stakeholders, pages 56-70

ESG Considerations, pages 71-81

The impact of the Company’s operations

on the community and environment

About Us, pages 10-24

Our Strategy, pages 25-33

Stakeholders, pages 56-70

Climate-related Disclosures, pages 82-91

ESG Considerations, pages 71-81

Managing our Risks, pages 92-97

The desirability of the Company maintaining a

reputation for high standards of business conduct

Managing our Risks, pages 92-97

Corporate Governance Statement, pages 108-114

Audit and Risk Committee Report, pages 121-127

The need to act fairly as between

shareholders and the Company

Stakeholders, pages 56-70

ESG Considerations, pages 71-81

Corporate Governance Statement, pages 108-114

PensionBee Group plc

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## 12ESG Considerations

Introduction

PensionBee’s mission is to make pensions simple, so that everyone can look forward to a happy

retirement. We work to make this vision a reality for our customers, in the form of ﬁnancial freedom,

good health and social inclusion.

We believe that effectively managing our Environmental, Social, and Governance (‘ESG’) priorities will

help preserve our resilience and drive long-term value for all our stakeholders. We pursue our ESG work

transparently, disclosing our targets and relevant metrics, an approach which supports accountability

and enables us to keep our stakeholders apprised of our progress.

In 2022 we conducted our ﬁrst ESG materiality assessment (‘ESG Materiality Assessment’), which

provided us with deeper insights into the ESG themes of most importance to our stakeholders,

helping us frame our approach to ESG and to prioritise our ESG work.

This year, we continued to be led by our customers’ investment views, as we worked on the

development of our PensionBee Impact Plan, ahead of its successful launch in early 2023. Customers

told us they wanted to save for retirement whilst seeing their money have measurable real world

impact, something not generally available to savers in the UK Deﬁned Contribution pensions market.

Our Impact Plan served as another example of PensionBee customer-driven innovation: elevating the

ambition of all savers to build a pension pot for retirement while building a better world to retire into,

helping to realise the PensionBee vision.

After many years of campaigning, we were also successful in securing ‘Voting Choice’ across 86% of

the asset base.

84

This means that from the 2023 proxy voting season onwards, we will be able to vote

in support of shareholder resolutions to help direct change in investee companies. We will, of course,

be led by our customers on their voting choices, listening to their views through surveys and seeking

to understand how they best want to drive change in the companies their pensions are invested in.

Finally, this year as part of our commitment to increasing our transparency across all the strands of ESG,

we disclosed under the Task Force for Climate-related Financial Disclosures (‘TCFD’) for the ﬁrst time,

and continued to report under the Sustainability Accounting Standards Board (‘SASB’) framework,

the Workforce Disclosure Initiative (‘WDI’) and the Streamlined Energy and Carbon Reporting (‘SECR’)

frameworks. We will continue to disclose under additional frameworks as data becomes available and

in response to future incoming regulation as it relates to climate-related disclosures.

84. 86% of Assets under Administration as at 31 December 2022, across the Tailored, Tracker and 4Plus Plans.

ESG Materiality Assessment

We were pleased to further our stakeholder engagement in 2022, with the introduction of our ﬁrst

ESG Materiality Assessment. The aim was to undertake a process designed to identify the most

important or ‘material’ topics impacting us and our stakeholders. A topic is considered to be material

to PensionBee if:

•

It is of importance to our stakeholders, inﬂuencing their assessments and decisions related to

PensionBee.

•

It has an impact on our business model, Revenue and proﬁtability and helps us achieve our mission

and vision, to make pensions simple so everyone can look forward to a happy retirement.

We engaged with customers, employees, shareholders and community partners through surveys,

interviews and our Board-led Town Hall, to gain insights to enable us to understand current and future

opportunities for our business and to bring greater transparency to our ESG work, at the same time

helping us to build stronger working relationships with all our stakeholders.

The outcome of this work (presented in the following ‘Materiality Matrix’) served to inform our

sustainability and ESG roadmap for 2023 and beyond and helped us to reafﬁrm our business strategy

and goals. Where we can successfully identify and prioritise the ESG issues most critical to our business,

we can focus activity in the areas where we can, and should, have the most impact.

Work on our ﬁrst ESG materiality assessment was supported by ESG data reporting specialists, Nossa

Data. Our full ESG Materiality Assessment report can be found on the Company’s website: www.

pensionbee.com/investor-relations/esg

Materiality Matrix

We asked each of our stakeholder groups to rank 15 ESG topics in order of importance to them

through a survey, following up with individual interviews and invitations to share follow-on feedback.

The resulting Materiality Matrix captures all the ESG topics and presents their relative importance

to both internal and external stakeholders as well as the impact on PensionBee. Whilst we believe

all the topics presented in our ESG Materiality Assessment below are important to our business, the

Materiality Matrix uses prioritisation tiering, positioning topics of most relative importance and impact

in the top right hand corner. Conversely, topics positioned in the bottom left hand corner are relatively

less important to stakeholders and have relatively less impact on our business.

Annual Report and Financial Statements 2022

71

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The ﬁndings of the work demonstrated that we are already very focused on the areas of most importance to our stakeholders, but has helped us to prioritise the most critical material issues over others on our ESG roadmap.

Further afﬁrming our current approach, the most critical material topics identiﬁed in our ESG Materiality Assessment also demonstrated close alignment with our PensionBee customer

proposition, our broader business strategy and goals, and enabled us to consider where we have the biggest opportunity to contribute to the United Nations Sustainable Development Goals.

85

As part of an ongoing programme of improvement, future ESG Materiality Assessments will continue to focus on the key topics that we need to address in order to add value to the business. We believe that

effectively managing our ESG priorities in this way will help preserve our resilience and drive long-term value for all our stakeholders. In the meantime we will continue to engage with all stakeholders to help

us develop and deliver our ESG vision and pursue our work transparently.

85. The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals (‘SDGs’),

which are an urgent call for action by all countries - developed and developing - in a global partnership. They recognise that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic

growth - all while tackling climate change and working to preserve our oceans and forests. Source: sdgs.un.org/goals

Impact on PensionBee

Workforce rights in supply chain

Corporate governance

Tier 1 =

most critical material issues

Tier 2 =

important material issues

Tier 3 =

material issues

Tier 3 priorities

Tier 1 priorities

Tier 2 priorities

Topic tiering

Engaging with local communities

Consumer rights & campaign to prevent detriment

Preventing greenwashing and

environmental transparency

Climate leadership

Gender and ethnicity pay gaps

Open, portable

pensions data

Importance to Stakeholders

A pension switch guarantee

Excellent value plan plan range

Cyber security

Diversity & inclusion

Product innovation

and inclusivity

Pensions with purpose

and stewardship

Fulﬁlling careers

PensionBee Group plc

72

Strategic Report

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Topic

Description

Alignment with PensionBee

Strategy and Goals

Further Disclosure within

Annual Report

Alignment with UN Sustainable

Development Goals

Excellent value plan range

Continuing to offer market

leading investment plans that

generate returns for customers

Focus on investment solutions

designed for customers

•

Stakeholders (Customers)

- pages 56-70

•

Investment Committee

Report - pages 119-120

Product innovation and inclusivity

Continuously evolving product,

simple, safe and reactive to changing

customer needs, also designed with

a range of needs and vulnerabilities

in mind whilst enhancing access to

ﬁnancial products and knowledge

Leadership in product innovation

•

Stakeholders (Customers)

- pages 56-70

•

ESG Considerations (Customer

Engagement with our

Product) - pages 71-81

Pensions with purpose

and stewardship

Developing a responsible plan

range focused on creating a safer,

fairer, kinder future whilst using

voice and vote to drive positive

change in investee companies

Focus on investment solutions

designed for customers

•

Stakeholders (Customers)

- pages 56-70

•

ESG Considerations

(Understanding our Customers’

Investment Views) - pages 71-81

Cyber Security

Continuing to monitor PensionBee’s

cyber security practices to

ensure enhanced protection

Investment in and Development of our

Industry Leading Technology Platforms

•

Managing our Risks - pages 92-97

•

Audit and Risk Committee

Report - pages 121-127

Diversity & Inclusion

Recruiting from all backgrounds

with no prior experience or

degree needed so that businesses

reﬂect society at every level

Gender balance at all levels.

Representation of all minority

ethnicities to match the UK population

across all levels of the business (as

deﬁned by the 2021 census)

•

Our People - pages 36-45

•

Stakeholders (Employees)

- pages 56-70

•

Directors' Remuneration

Report - pages 128-146

Fulﬁlling careers

Maintaining a culture in which people

can ﬁnd meaning in their work and

build a happy and fulﬁlling career

Focus on excellent customer service

Building and maintaining a culture

that promotes employee, and

in turn customer, happiness.

•

Our People pages 36-45

•

Stakeholders (Employees)

- pages 56-70

•

Directors' Remuneration

Report pages 128-146

Annual Report and Financial Statements 2022

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#### Environmental

As an online and paperless pension provider with a remote-ﬁrst workforce of 208 employees,

86

a

small ofﬁce footprint and cloud-based web services, we have a relatively limited direct impact on the

environment. However, with Assets under Administration of approximately £3.0bn at the end of 2022,

we have the opportunity to have a greater inﬂuence and positive impact through the investment

portfolios managed by our asset manager partners.

Understanding our Customers’ Investment Views

In 2022, we conducted our third annual survey of customers in our Tailored Plan. We invited customers

to share in-depth views on how and where they expected their money to be invested, to ensure

that our default investment solution continues to meet their evolving needs and expectations. We

ask the same set of opening questions each year, to measure changing attitudes over time, and also

additionally measure different emerging annual trends we observe in society and popular culture.

This survey data informs our investment approach, but also enables us to meaningfully engage with the

stewardship teams of our asset manager partners on the environmental and social issues of greatest

importance to our customers.

We publicly support other institutional investors in shareholder-led resolutions where our customers

have told us there is an issue of concern, such as fossil fuel ﬁnancing.

We used survey data from customers in our Tailored Plan to engage on the theme of deforestation, and

to communicate customer expectations to BlackRock, the plan’s money manager.

87

As a result of regular surveying, we have also been able to select a voting policy that best aligns with

our customers’ interests and expectations. From the 2023 proxy voting season onwards we will vote

using the ISS Socially Responsible Investment (SRI) voting policy.

On the ESG theme of ‘pensions with purpose’, in 2022 we prepared for the launch of the PensionBee

Impact Plan. The plan came about owing to insight uncovered from our 2021 Fossil Fuel Free Plan

survey that a growing number of customers want a pension that directly plays a part in solving the

world’s biggest social and environmental challenges.

88

The development of this plan in 2022 involved

a series of customer focus groups to better understand expectations. After ﬁnding no existing suitable

mainstream options available in the market, we began working with our money manager, BlackRock,

to create a new plan customised to PensionBee customer needs.

86. As of 31 December 2022. Total workforce of 208 includes 204 UK employees and 4 overseas contractors, but excludes the four Non-

Executive Directors.

87. www.pensionbee.com/blog/2022/march/views-shape-future-of-tailored-plan

88. www.pensionbee.com/blog/2021/december/investing-for-positive-change

What I like about PensionBee is that you never sit still. You’re

#### always looking to develop yourselves from customer feedback.

- PensionBee customer

I just wanted to thank you for inviting me to participate in

today’s session regarding your work with the Impact Plan

as a product for PensionBee customers. I quite enjoyed the

discussion and also really appreciate that you’re seeking

the opinion of your customers when developing this.

- PensionBee customer

I support your ambition and hope it’ll come to fruition

shortly. I’d also be surprised if there isn’t an appetite for

this type of product too. For too long have customers

been without proper options in the pension market.

- PensionBee customer

PensionBee Group plc

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Integration of ESG into our Investment Plans

We believe that integrating material ESG factors into our customers’ investments will beneﬁt our

customers, our society and our planet.

As a result of our general index-based investing approach, our customers have ownership in

thousands of companies around the world. We believe in the ‘engagement with consequences’

approach, meaning that we want to work with all companies to help them become better corporate

citizens and create an investment system that rewards positive impact on our society and our planet.

Nevertheless, we recognise there will always be some companies that it is not possible to engage with

as a result of their business activities and also that many of our customers wish to entirely exclude

certain companies from their pensions.

We seek to apply baseline ESG exclusionary screens where both the asset class and the plan investment

objectives allow. First, screens can be applied to equities and ﬁxed income, but cannot yet as easily

be applied to gilts, government bonds, cash or alternative investments such as commodities or REITs.

Second, other objectives, such as ‘values-based’ or ‘religion-based’ investing, or a target return will

take precedence over screening.

The equity and ﬁxed income portions of our core plan range are fully screened for violators of the

United Nations Global Compact and manufacturers of controversial weapons. Screened plans are: the

Tailored Plan, Tracker Plan, Fossil Fuel Free Plan and Pre-Annuity Plan, which together represented

93% of our asset base.

89

In addition to applying baseline screens, we have reduced our overall exposure to tobacco and

thermal coal over time. Over 99% of the Tailored Plan, our largest plan by customers and assets, passes

BlackRock baseline screens for tobacco, thermal coal, civilian ﬁrearms and nuclear weapons. Our asset

managers used FTSE and MSCI deﬁnitions in applying their exclusions.

We continued to work with asset managers to further expand the scope of ESG integration into

our plan range. In 2022, BlackRock announced it was adopting a formal ESG policy for their LifePath

strategy, which the Tailored Plan is based on, and committed to achieving a 50% reduction in carbon

emission intensity by 2029.

All of our asset managers, BlackRock, State Street and Legal & General Investment Management are

aligned with the TCFD recommendations, and they are all members of the Net Zero Asset Managers

Initiative. They regularly disclose their own net zero commitments and also support the companies

in which they invest in developing credible transition plans of their own, including setting corporate

emission reduction goals.

89. 93% of Assets under Administration, as at 31 December 2022.

Finally, in 2022 we were pleased to announce our latest sustainable investing option, in response to

customer demand for a mainstream impact investing option. We worked extensively with BlackRock

in 2022 to create the PensionBee Impact Plan. The plan exclusively invests in companies solving the

world’s greatest social and environmental challenges. It also has the most stringent exclusion criteria

of all our PensionBee plans. The plan seeks to elevate the ambition of UK savers, that their pension can

build a better world whilst they save for retirement. The plan will launch in early 2023 and represents

the latest in a series of PensionBee customer-led innovations for the UK pensions market.

Carbon Neutral and Net Zero Commitments

In 2022, PensionBee announced that it had achieved carbon neutrality of Scope 1 and Scope 2

(market-based) emissions in accordance with PAS 2060.

90

We have also committed to achieving net zero emissions across the entire business by 2050. This

commitment is applicable to all direct (Scope 1) and indirect (Scope 2) operational emissions, as well

as emissions from our wider value chain (Scope 3). Further details of our emissions reporting are set

out on pages 82 to 91 of the Climate-related Disclosures section of the Strategic Report.

Minimising our Impact on the Environment

In order to minimise our environmental impact, we only use cloud-hosted web services which remove

the need for servers. Our website is powered by 100% renewable energy with Cloudﬂare Pages, now

in partnership with The Green Web Foundation, for which we have received a green certiﬁcation.

Companies that commit to powering their operations with 100% renewable energy with Cloudﬂare

are required to match their total energy usage with electricity produced from renewable sources.

Our ofﬁce premises on Blackfriars Road used 100% renewable REGO sustainable green electricity

and we are committed to reducing carbon emissions each year. The ofﬁce is centrally located next

to Southwark and Waterloo stations and is easily accessible by public transport. We also offer bike

storage and showers for those who wish to run, walk or cycle.

We continued to offer fully remote working to all employees, which greatly reduced commuting

emissions for those who wished to work permanently from home, as well as allowing us to recruit

from further aﬁeld, in a more inclusive way. We also had low business travel emissions as most of our

meetings were held virtually or in central London, where we are based.

PensionBee is a paperless pension provider. Our communications are digital, with annual statements

available to download in the BeeHive. We estimate the pensions industry still sends out approximately

40m paper packs each year by post and we have long campaigned for other providers to reduce their

use of paper.

90. https://www.pensionbee.com/investor-relations/esg

Annual Report and Financial Statements 2022

75

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We donated old working laptops to our partner school, which were used by their careers service to

increase employability prospects through online training and skills development. Other unneeded

ofﬁce equipment was recycled or given away to employees.

The Mayor’s Business Climate Challenge

In 2022, PensionBee won a place on the Mayor’s Business Climate Challenge (‘BCC’), an ambitious energy

efﬁciency programme which supports businesses to reduce their energy consumption, to accelerate

building-decarbonisation efforts and contribute to London’s target of becoming a net zero city by 2030.

91

Emissions from heating and powering London’s commercial and industrial buildings currently make

up approximately 36%

91

of the capital’s carbon footprint. The BCC has been developed to help

participating businesses to make buildings more energy efﬁcient, reduce energy costs and ultimately

cut carbon emissions, supporting businesses on their pathway to achieving net zero.

In 2022, PensionBee applied to participate in the Challenge through Better Bankside

92

, our Business

Improvement District, a business led-partnership in our local area of Southwark and Bankside, and we

pledged to reduce our energy consumption by 10% in the participating year. We will receive technical

advice from specialised energy consultants to help make our workplace more energy efﬁcient.

Environmental and Sustainability Disclosures

In 2022, we continued disclosing under the Streamlined Energy & Carbon Reporting (‘SECR’)

framework. We have reported on all of the emission sources required under the Companies (Directors’

Report) and Limited Liability Partnerships (Energy and Carbon Report) Regulations 2018.

We expanded our disclosure under the Sustainability Accounting Standards Board to include a

secondary industry (Technology & Communications - Software & IT Services). In 2021, we disclosed

under our primary SICS industry (Financials - Asset Management & Custody Activities).

We also began disclosing under the recommendations of the Taskforce for Climate-related Financial

Disclosures (‘TCFD’).

As part of our commitment to increasing our transparency in all the strands of ESG, we will disclose

under additional frameworks as data becomes available and in response to future incoming regulation

as it relates to climate-related disclosures.

The TCFD and SECR are set out on pages 82 to 91 of the Climate-related Disclosures section of the

Strategic Report.

91. www.london.gov.uk/programmes-strategies/environment-and-climate-change/

climate-change/zero-carbon-london/mayors-business-climate-challenge

92. betterbankside.co.uk

Environmental Awards

During 2022, we were proud to have achieved recognition for our focus on and achievements relating

to our environmental impact, including:

•

Winner of ‘ESG Company of the Year’ in the Investors Chronicle Celebration of Investment Awards

2022.

•

Winner of the ‘Good Egg Accreditation’ from Good With Money.

•

Highly Commended for ‘Marketing/Advertising Campaign of the Year’ for our Fossil Fuel Free Plan

in the

BusinessGreen Leaders Awards.

PensionBee Group plc

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#### Hannah

#### PensionBee customer since 2020

When I heard about the Impact Plan I

knew that was right for me... There's a

saying I always live my life by: "you might

not be able to change the world, but you

can change the world for one person".

And it's all about those small actions

that build to bigger consequences. And

that's what this pension is to me. It's a

small action to make bigger change.

Annual Report and Financial Statements 2022

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#### Social

Our published Diversity, Inclusion and Equality Policy sets out our broad goals for 2022, which included

gender balance and representation at all levels and representation of Asian/Black/Mixed/Multiple/

Other ethnic backgrounds to match the UK population across all levels.

For 2022, we were proud to have achieved 52% female and minority gender representation across our

entire employee base, 50% at Executive Management level and 57% at Board level.

93

We also achieved

40% Asian/Black/Mixed/Multiple/Other ethnic representation across our entire employee base, 20%

at Executive Management level and 14% at Board level.

93

Further detail is set out on pages 36 to 45 of the Our People section of the Strategic Report.

We seek to maintain a socially inclusive workplace that not only reﬂects the rich diversity of the UK

population but is also a welcoming place for historically under-represented groups in the pensions

and ﬁnancial services sector. In this regard, we were proud to expand our work experience programme

in 2022, inviting groups of students from different schools to spend time in the PensionBee ofﬁce. We

also continued our work in the local community and campaigned on workforce transparency and fair

wages for all.

Workforce Disclosure Initiative

PensionBee is an investor signatory of the Workforce Disclosure Initiative (‘WDI’), part of an investor

coalition of 63 institutions, with approximately $10tr in assets under management, that comes

together to set the global standard for workforce disclosures and to campaign for the improvement

of conditions of workers around the world. The WDI aims to improve corporate transparency and

accountability on workforce issues, provide companies and investors with comprehensive and

comparable data and help increase the provision of good jobs worldwide.

From 2021 onwards, we became a disclosing participant under the WDI and were short-listed for an

award in the ‘Best First Time Responder’ category. We received a special mention in the ‘Workforce

Action’ category, at the Workforce Transparency Awards, attended by both WDI respondents and

supporters. In 2022, our WDI disclosure score was 89%, as compared to a ﬁnancial sector average

of 67% and an average all company disclosure score of 68%.

94

From 2022, we also began to ask the

companies in our supply chain to disclose under the WDI.

93. Supported by analysis from PensionBee’s HR information system, November 2022.

94. This score represents the number of questions to which the Company provided meaningful data, expressed as a percentage

i.e. it is a measurement of the completeness of the response, not the quality of its answers or its workforce policies and practices.

Good Work Coalition

Since 2020, we have been an active member of ShareAction’s Good Work Coalition, where we join

other investors to collectively engage companies on good work standards, such as paying the

Living Wage, providing secure work, and taking action on diversity and inclusion. We have been an

accredited Living Wage Employer since 2020, and we pay all our employees at least a London Living

Wage, regardless of where they live in the country.

In 2022, we signed open letters, publicly calling for all FTSE100 companies to pay all their workers a

Living Wage, our third year of supporting this campaign. We attended Good Work investor workshops

and roundtables on the topics of insecure work and diversity and inclusion.

We supported the Good Work Coalition’s 2022 campaign on ‘Engaging the Supermarket Sector

on the Living Wage’, attending investor engagement workshops with representatives from the

supermarkets, adding our public support and calling upon our asset managers to support the Living

Wage shareholder resolution at Sainsbury’s AGM in June 2022.

95

Customer Engagement with our Product

Our mission is to make pensions simple so that everyone can look forward to a happy retirement. We

work to make this vision a reality for our customers by offering an excellent value plan range, pensions

with purpose, product innovation and inclusivity and the highest standards in cyber security.

During the course of 2022, our customers shared valuable feedback with us through a variety of

channels, such as TrustPilot, Retently, and email. Feedback was tagged and recorded, helping to drive

our product roadmap, and helping us to ensure that we prioritised features that resonated with our

customers’ needs.

Customer interviews formed another crucial element of our engagement work. We conducted 70 case

study interviews during 2022, led by our Engagement, Product and Design Teams. Our customers’

comments and stories were regularly featured across national media, amplifying their voices to help

change perceptions of pensions and highlight the experiences of ordinary savers. We facilitate this in

order to improve the pensions system for all savers across the UK.

The Engagement Team launched a PensionBee Customer Voices Report in 2022, to highlight evolving

customer needs and preferences to our colleagues in the context of the continuously changing

consumer and policy landscape. Regular insights were also shared internally during our Company-

wide Show N Tell sessions, where we shared interviews or sometimes invited customers to directly

share their feedback live. This helped us foster a stronger sense of connection between customers,

our customer-facing and non-customer-facing colleagues, and to link more closely the work we do

95. www.pensionbee.com/press/living-wage-resolution-june-2022

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at PensionBee, to real human lives. The Product and Design teams also published a metrics-focused

weekly Temperature Check Report and a monthly Hive Mind Report to highlight current and emerging

trends in satisfaction levels and direct action where it is needed.

I’m always included by PensionBee. I’m sent stuff. I don’t

necessarily have to be involved, but you’re inviting me

to surveys or sending me information all the time. That

allows me to have my say if I want to have my say, which is

great. A lot of companies set things up and then forget the

customers. And I think you’ve got the balance quite right.”

- PensionBee customer

Working with Local Schools

Our school partnerships support our aim to promote a ﬁnancial services sector where anyone can

build a fulﬁlling career, regardless of their background or personal characteristics, and a world where

everyone can understand their ﬁnances.

Through engagement with charters and national campaigns focused on social inclusion, we have

learned of the importance of exposure to employers and professionals for school students. This is

true, particularly in schools with large numbers of pupils with characteristics that are not currently

well represented in the ﬁnancial services and technology industries, such as children on free school

meals who are from socio-economically disadvantaged backgrounds, pupils from minority ethnic

backgrounds, and students who are less-abled.

In 2022, we deepened our work with local state schools by creating tailored work experience

placements for students from different state schools and launched a disability inclusion-focused

partnership with Woodside High School. We also extended our engagement activities to students

at Birkbeck University, via the Diversity Project, as well as through the Careers & Enterprise Company.

Students from four UK state secondary schools came to our London ofﬁce for tailored work

experience placements, based on their interests and the school’s insights about their needs. Students

had the opportunity to interact with a variety of employees at PensionBee, including members of

our Executive Management Team, who participated in Q&A sessions and on the feedback panel for

student ‘pitch’ presentations.

Our partnership with Woodside High School, where 29% of the students are eligible for free school

meals and 90% are from a minority ethnic background, focuses on creating a sense of inclusion

amongst students with learning difﬁculties and mental health challenges, via face-to-face interaction

with a range of PensionBee employees. We also donated laptops to the school’s department for

inclusion. These activities were linked to the outreach commitments we made as part of our Disability

Conﬁdent membership and as signatories of the Social Mobility Pledge.

96

PensionBee has been really generous this year. The company has

supported our students by donating laptops, leading an inclusion-

focused workshop, and working with us to develop targeted work

experience opportunities. The company is showing our students

that they are welcome in the world of business and ﬁnance, and

the sector offers opportunities for them to build fulﬁlling careers.

This is especially appreciated right now. Due to the cost of living

crisis and fuel bills, our schools need all the help they can get.”

- Ada Gokay, Assistant Head of Inclusion & Special Educational Needs Co-ordinator,

Woodside High School in London

96. www.socialmobilitypledge.org

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Working with Charities

In 2022, we collaborated with multiple charities in various ways, including a digital insight exchange

with Independent Age, a team-building volunteering event with RSPB Wildlife Charity, and a charity

bike ride from London to Brighton to fundraise for Great Ormond Street Hospital. We also donated

laptops to Mer-IT, a community interest company that recycles old devices for training use in

vocational community repair workshops, to promote IT recycling as well as social inclusion.

Additionally, we launched our Community Involvement Policy

97

, allocating all of our employees a full

day’s allowance of volunteering leave.

Engaging with charities helps increase career fulﬁlment for our employees, many of whom have

shared that they value meaningful opportunities to participate in activities with colleagues from

across the business, in ways that are different from their day-to-day workplace interactions.

Working with Local Communities

Each year we survey thousands of members of the public about a broad range of themes such as their

experiences of the cost of living crisis, savings habits, and their views on climate change.

We regularly invite inspirational speakers to raise awareness about important topics and help us

deepen our understanding of wider communities. Some topics covered have included a talk on the

lived-experiences of traveller communities in the UK, a workshop on inclusive communications led by

More Diverse Voices, a talk on racism and radical histories in Britain’s South Asian communities, a talk

by a Guardian journalist who shared their experiences reporting on race, a presentation from a start-

up CTO about being Black in Tech, and a talk from the the founder of the Institute of Neurodiversity

raising awareness about the work of the organisation and her own career experiences.

Since our ofﬁce moved back to the London Bankside area in early 2022, we have also rejoined as a

community member of Better Bankside

98

. In 2022, we participated in a wide range of community

initiatives such as the ‘Brighten Up Bankside’ local sunﬂower planting challenge, the Business Climate

Challenge, joined Better Bankside’s Environment Working Group and our employees participated in

their local history and culture walks programme.

97. www.pensionbee.com/community-involvement-policy

98. betterbankside.co.uk

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#### Governance

Corporate Governance

Further details on the Company’s approach to governance can be found on pages 108 to 114 of the

Corporate Governance Statement within the Corporate Governance Report.

Data Security and Privacy Controls

Further detail is set out on pages 92 to 97 of the Managing our Risks section of the Strategic Report.

Transfers Out / Scams

We continued to be an active member of the Pension Scams Industry Forum in 2022, attending

monthly meetings with representatives from across the anti-scams community. We followed the

principles of the PSIF Code of Good Practice for suspicious transfer out requests, and also shared

scams intelligence with other members of the community.

PensionBee continued to be a member and signatory of The Pensions Regulator’s Pledge to Combat

Pension Scams. We worked collaboratively with the rest of the industry to warn members about the

risks of scams and campaign for additional protections for savers.

Whilst we welcomed the 2021 transfer regulations to prevent pensions scams, we spent much of 2022

highlighting consumer detriment caused by a small group of providers using them to block legitimate

transfers.

We wrote numerous public letters to the Government urging the Department of Work and Pensions

to clarify ambiguous rules being used to obstruct normal transfer activity. Whilst the Government did

subsequently add further guidance as to the intent of its regulations, it was ignored by some pension

scheme trustees and thousands of savers continued to be prevented or delayed from moving their

pensions to PensionBee in accordance with their wishes. While the speciﬁc matter was subsequently

broadly resolved, we continue to campaign for a Pension Switch Guarantee to bring predictability and

efﬁciency to savers’ pension switching rights.

Supply Chain Mapping

We acted ethically in our business dealings and expected our suppliers to uphold ethical principles

too, urging them to adopt appropriate policies within their own businesses. As a disclosing participant

and investor signatory of the WDI, we committed to carrying out an assessment (part of our human

rights due diligence) to map our supply chain.

As a ﬁnancial technology company, PensionBee’s supply chain was mainly composed of technology

suppliers, asset managers and advertising suppliers for acquisition purposes (TV, radio, out of home,

online). We also had professional services providers for services such as audit, legal, compliance, public

relations and pension transfers.

Our biggest suppliers were large companies based in either the UK or Ireland, subject to Modern

Slavery Legislation, Gender Pay Gap Information legislation, and other comparable EU legislation (in

Ireland). As the bulk of our suppliers provided technology or online advertising services and were

based in low-risk countries, we assessed the threat of human rights issues in their businesses to be low

risk. None of our suppliers were located or had direct operations in high-risk countries

99

.

In 2022 we published our ﬁrst Supply Chain Mapping Report where we describe our engagement

with our suppliers, our learnings and how we plan to improve.

100

We want all companies to become

better corporate citizens and help build a business ecosystem that rewards positive impact on society

and on the planet. We do not expect every company in our supply chain to be perfect, but we do

value their willingness to cooperate with us on these issues and to improve their business practices.

99. We deﬁne high-risk countries those associated with poor human rights practices, including poor workplace conditions issues,

discrimination, child labour, forced or compulsory labour, lack of freedom of association and collective bargaining - further details

of the deﬁnition: www.unepﬁ.org/humanrightstoolkit/geographic.php, www.unepﬁ.org/humanrightstoolkit/supplychain.php

100. www.pensionbee.com/investor-relations/esg

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## 13Climate-related Disclosures

#### Streamlined Energy & Carbon Reporting

The section below includes our second year of reporting under the Streamlined Energy & Carbon

Reporting (‘SECR’) requirements. The reporting period is the same as the Company’s ﬁnancial year,

from 1 January 2022 to 31 December 2022.

Organisation Boundary and Scope of Emissions

We have reported on all emission sources required under the Companies Act 2006 (Strategic Report

and Directors’ Reports) Regulations 2018. These sources fall within the Company’s consolidated

ﬁnancial statements.

An operational control approach has been used to deﬁne our organisational boundary. This is the

basis for determining the Scope 1, 2 and 3 emissions for which the Company is responsible.

All carbon dioxide emissions and energy consumption ﬁgures relate to emissions in the United

Kingdom. The Company does not have any operations in offshore areas.

Methodology

For the Company’s reporting, the Company has employed the services of a specialist advisor, Verco, to

quantify and calculate the Greenhouse Gas (‘GHG’) emissions associated with the Company’s operations.

The following methodology was applied by Verco in the preparation and presentation of this data:

•

The calculation of the energy consumed for the following categories:

·

Combustion of fuel (not applicable to the Company).

·

Operation of its facilities.

·

Purchase of electricity, heat, steam or cooling by the Company for its own use.

•

Selection and application of appropriate emission factors (‘DEFRA’) to the Company’s activities

to calculate GHG emissions in line with the Greenhouse Gas Protocol, published by the World

Business Council for Sustainable Development and the World Resources Institute (‘WBCSD/WRI

GHG Protocol’).

•

Scope 2 emissions reporting methods – application of location-based and market-based emission

factors to the electricity supplies.

•

Inclusion of all the applicable Kyoto gases, expressed in carbon dioxide equivalents, or CO

2

e.

•

Presentation of gross emissions, as the Company does not purchase carbon credits (or equivalents).

•

Verco was not retained to do any veriﬁcation of the consumption data that was submitted by

PensionBee. Verco undertakes quality assurance of all works throughout the SECR process.

Absolute Emissions

The total Scope 2 GHG emissions from the Company’s operations in the year ending 31 December

2022 were as follows:

•

12.1 tonnes of CO

2

equivalent (tCO

2

e) when using a ‘location-based’ emission factor methodology

for Scope 2 emissions.

•

0.00 tonnes of CO

2

equivalent (tCO

2

e) when using a ‘market-based’ emission factor methodology

for Scope 2 emissions.

The Scope 2 emissions reported above include purchased electricity, which covers the energy used

for heating its facilities.

Note that no Scope 1 emissions are generated by PensionBee, so these are not included in this report.

Scope 3 emissions are also not included because quoted companies are not required to report on any

Scope 3 categories.

Intensity Ratio

As well as reporting the absolute emissions, the Company’s GHG emissions are reported below using

the metric of tonnes of CO

2

equivalent per million pounds of Revenue. This was selected as the most

appropriate metric due to its relevance and importance to the Company’s investors.

The intensity metric is as follows:

•

0.67 CO

2

e per million pounds revenue using the location-based method.

•

0.00 CO

2

e per million pounds revenue using the market-based method.

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Target and Baselines

Our objective is to maintain or reduce our GHG emissions per £m Revenue each year and will report

each year whether it has been successful in this regard.

Our absolute emissions have seen an increase of 43.7% using the location-based method for Scope 2

emissions. Absolute emissions using the market-based method have remained consistent.

In February 2022, the Company moved ofﬁce locations. However, the increase in electricity

consumption can be attributed to a higher number of employees returning to work in the ofﬁce

space and working trends returning to normality in the post Covid climate. In respect of this move and

the increase in employees returning to the ofﬁce environment, the Company’s intensity ratio metric

has remained relatively similar across 2021 and 2022. Our GHG emissions per £m Revenue increased

nominally to 0.67 tCO

2

e, up 0.03 tCO

2

e from 0.64 tCO

2

e in 2021.

Key Figures

PensionBee Group plc - Breakdown of Emissions by Scope (tCO

2

e)

2022

2021

GHG Emissions

Tonnes CO

2

e

tCO

2

e / £m

Revenue

101

Tonnes CO

2

e

tCO

2

e / £m

Revenue101

Scope 1

102

-

-

-

-

Scope 2

103

12.07

0.67

8.36

0.64

Scope 2

104

-

-

-

-

Total GHG emissions (location-based)

12.07

0.67

8.36

0.64

Total GHG emissions (marked-based)

-

-

-

-

Total Energy Use

Our Company’s total energy use for FY2022 was 62,407 kWh.

Electricity (kWh)

Total Energy Use (kWh)

2022

62,407

62,407

2021

39,361

39,361

Total

101,768

101,768

Energy Efﬁciency Actions

We have undertaken several measures to reduce our Scope 2 and 3 emissions, including:

•

Offering fully remote working to all employees, which has greatly reduced emissions related to

commuting.

•

Maintaining low business travel emissions, by encouraging meetings to be held virtually or in

central London, where the Company is located, consequently, reducing the commuting distance

for employees.

•

The wider building the Company’s ofﬁce is situated in uses a Renewable Energy Guarantees of

Origin (‘REGO’) backed electricity supply to provide sustainable green electricity throughout.

•

Continuing to be a paperless pension provider, with all communications remaining digital.

•

Participating in the Business Climate Challenge, which is an energy efﬁciency programme led and

promoted by the Mayor of London.

101. Revenue: £18m (2022); £13m (2021).

102. Scope 1 being emissions from the Company’s combustion of fuel and operation of facilities.

103. Scope 2 being electricity (from location-based calculations), heat, steam and cooling purchased for the Company’s own use.

104. Scope 2 being electricity (from market-based calculations), heat, steam and cooling purchased for the Company’s own use.

8.4

12.1

2021

2022

0%

20%

40%

60%

80%

100%

Scope 2 (location-based)

Scope 2 (market-based)

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#### Task Force on Climate-Related Financial Disclosures

PensionBee is pleased to present our ﬁrst year of Task Force on Climate-Related Financial Disclosures

(‘TCFD’). We have applied a proportionate and appropriate approach to TCFD, assessing the

reasonableness of the TCFD Implementation Guidance (2021) with respect to the Company’s size,

business model and constrained data availability, particularly for Scope 3 emissions. Given its online

business model and limited direct carbon footprint, PensionBee is an emission-light company with

respect to Scope 1 and Scope 2 emissions. Owing to the underlying assets under administration of

the PensionBee Personal Pension, which are managed by third party money managers, PensionBee is

reliant on forthcoming data from its money managers in order to consistently implement and disclose

under the the TCFD Implementation Guidance (2021).

In accordance with Paragraph 8(a) of Listing Rule 9.8.6R, the disclosures presented here are consistent

with the TCFD Implementation Guidance (2021) to the extent described in the table below:

Full:

Partial:

None:

In each instance of partial disclosure consistency, an explanation is provided to assist in understanding

the constraints, particularly of data availability, and our short and long term objectives.

With respect to our long-term ambitions, PensionBee is committed to achieving net zero emissions

across the entire business by 2050. This commitment is applicable to all direct (Scope 1) and indirect

(Scope 2) operational emissions, as well as emissions from our wider value chain (Scope 3).

To achieve this, in the coming year we will calculate our base year emissions, including from the

challenging area of ﬁnanced emissions from our investment portfolio. We are reliant on third party

disclosures and are therefore committed to improving the accuracy of these calculations over time.

Provided we are able to obtain sound third-party data regarding our Scope 3 emissions from our

money managers, these base year emissions will serve as a benchmark to measure our progress

against. To do this, we will set interim targets in addition to a long-term target to reach net zero by

2050.

We are committed to achieving full consistency with the TCFD recommended disclosures in the near

future, subject to data availability from third parties, and intend to fully integrate our target progress

monitoring and reporting into these disclosures, including our plans to support the transition to a net

zero economy. We expect that emissions will be independently veriﬁed, where appropriate, including

our base year emissions.

Governance

Reference

Consistency

Describe the Board’s oversight of climate-

related risks and opportunities:

•

We are in partial compliance with this recommended

disclosure and plan to increase our inclusion of climate-

related issues in key decision-making activities from next

year, as reliable Scope 3 data from our wider value chain

becomes available from our money managers.

•

The Board will monitor progress against climate

targets once these have been formally set.

Page 86

Section 1.1

Describe management’s role in assessing and managing

climate-related risks and opportunities:

•

Management’s role in assessing and managing climate-

related issues has been described below.

Page 86

Section 1.2

Risk Management

Reference

Consistency

Describe the organisation’s processes for identifying

and assessing climate-related risks:

•

We have described our processes for identifying

and assessing climate-related risk.

Page 90

Section 3.1

Describe the organisation’s processes for

managing climate-related risks:

•

We have described our processes for managing climate-related risk.

Page 90

Section 3.2

Describe how processes for identifying, assessing, and

managing climate-related risks are integrated into

the organisation’s overall risk management:

•

We have described how our processes for identifying,

assessing, and managing climate-related risks are

integrated into our overall risk management.

Page 90

Section 3.2

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Strategy

Reference

Consistency

Describe the climate-related risks and opportunities the

organisation has identiﬁed over the short, medium, and long term:

•

Climate-related risks and opportunities identiﬁed over the

short, medium, and long-term have been described.

Page 87

Section 2.1

Describe the impact of climate-related risks and opportunities on

the organisation’s businesses, strategy, and ﬁnancial planning:

•

We are in partial compliance with this recommended disclosure

and plan to improve our description of climate-related impacts

on both our supply chain and value chain in the near future,

as data from third parties becomes more readily available.

•

We will also outline our plans to support the transition

to a low carbon economy in our FY23 reporting.

Page 89

Sections

2.2/2.3

Describe the resilience of the organisation’s strategy,

taking into consideration different climate-related

scenarios, including a 2°

c or lower scenario:

•

We plan to describe how resilient our strategies are to

climate-related risk and opportunities under different

climate-related scenarios in the near future, when data

availability allows us to incorporate Scope 3 emissions to

conduct meaningful and relevant scenario analysis.

Page 89

Section 2.3

Metrics & Targets

Reference

Consistency

Disclose the metrics used by the organisation to assess

climate-related risks and opportunities in line with

its strategy and risk management process:

•

We have disclosed the metrics currently used by PensionBee

to assess climate-related risk and opportunity.

Page 91

Section 4.1

Disclose Scope 1, Scope 2, and, if appropriate, Scope 3

greenhouse gas (GHG) emissions, and the related risks:

•

We have disclosed Scope 1 and Scope 2 GHG emissions as

per our Streamlined Energy and Carbon Reporting (‘SECR’)

obligations. These can be found earlier within this section.

•

We plan to disclose Scope 3 emissions in our FY23 reporting, subject

to forthcoming and reliable data from our money managers.

Page 91

Section 4.1

Describe the targets used by the organisation to manage climate-

related risks and opportunities and performance against targets:

•

We have committed to long-term climate action. Our plans are to

set, and report progress against targets for the management of

climate-related risks and opportunities from our FY23 reporting,

subject to forthcoming and reliable data from our money managers.

Page 91

Section 4.2

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#### 1 Governance

1.1 Our Board

The Board has the ultimate responsibility for the risk management framework and system of internal

controls, which is appropriate for the Company’s business and the climate-related risks to which it is

exposed. To assist the Board in its oversight of the business risk proﬁle, the Audit and Risk Committee

has been established as a key sub-committee. The Company’s climate policies and strategies are

covered by the same governance and risk management processes as the remainder of the business.

All Board members are invited to the Audit and Risk Committee, however, the Chair may also request

a private meeting with the second line of defence (the Risk Management Team) or external assurance

providers (independent third parties). For more information on our lines of defence, refer to Section

1.2 below.

The Risk Management Team produces a Monthly Risk Review report. This report is presented to the

Risk Stakeholder Group (‘RSG’) and is then notiﬁed to the Board members. The Executive Management

Team also produces a high-level risk report which is presented at each Audit and Risk Committee

meeting. The Board therefore receives monthly updates including reports on any risk areas where

further controls or additional measures are needed to mitigate any new or changing climate risks

that have been identiﬁed.

The Risk Management Team ensures that regular management information is available for reporting

on the current status of climate risks. The reporting is supported by the information maintained in the

risk register. Climate-related regulatory reporting is consolidated by the ESG Manager, who sits within

the Engagement Team with oversight from the Chief Engagement Ofﬁcer.

The Risk Stakeholder Group meets monthly and includes our Executive Directors, the rest of the

Executive Management Team and senior leaders from different departments across the Company.

This group reviews current top risks, any emerging risks, policy and regulatory compliance, incident

reports, second line deep dive reports, and progress with risk mitigation open actions.

The Risk Stakeholder Group:

•

Reviews the risk assessments and provides their challenge, if any.

•

Discusses progress with risk-relevant open actions and provides clariﬁcations as needed.

•

Monitors change management around new releases.

•

Discusses ﬁndings of second line checks for key processes.

•

Reviews incidents and discusses lessons learned, suggesting the implementation of any required

new controls.

•

Receives prompts on upcoming or past-due annual policy reviews.

•

Receives information about Information Security developments and discusses them as needed.

•

Suggests agenda items for future RSG meetings.

The Board retains oversight of climate-related issues facing the business. The Board has received

climate-related training from sustainability reporting experts, Verco, on the topics of TCFD and net

zero. When planning for 2024, climate-related issues will, for the ﬁrst time, be fully integrated into

the Executive Management Team’s preparation of strategy, major plans of action, budgets, and the

business plan. This will be presented to the Board for approval.

PensionBee has made a commitment to achieve net zero emissions across the entire business by

2050, and progress towards this commitment will be closely monitored by the Board.

While we have not yet set interim targets owing to a lack of data availability for Scope 3 emissions, this

is a priority area for the business in 2023, following the calculation of our Scope 3 value chain emissions.

The Board has direct oversight of all climate-related target-setting decisions and is kept regularly

informed of developments in this area. Refer to section 4.3. below for more information on how we

intend to change this in 2023, subject to forthcoming and reliable data from our money managers.

1.2 Our Management

PensionBee’s culture is one of our most fundamental tools for effective risk management. Our

management promotes risk awareness, transparency and accountability, and a strong emphasis is

placed on the timely identiﬁcation, escalation and reporting of risks.

All departments in the Company are considered to be the ﬁrst line of defence and are responsible for

ensuring adherence to all aspects of internal policies. They are accountable for identifying, assessing,

monitoring and managing risk, including climate-related risks. This includes responsibility for day-

to-day management of risk by designing, operating and maintaining an effective system of internal

controls. The ﬁrst line of defence is directly embedded in the Company’s business activities and is

managed by department heads and senior management. There are no formal reporting lines between

the ﬁrst and second lines of defence, but they engage via ongoing collaboration.

The Risk Management Team is considered to be the second line of defence and is responsible for

managing the Company’s risk framework, including maintaining ﬁt-for-purpose risk management

policies and procedures. Their responsibilities include:

•

Overseeing the implementation of the risk management framework and related processes.

•

Ensuring the policies are regularly reviewed and adhered to.

•

Performing independent checks on the ﬁrst line risk-related activities and risk-mitigating controls.

•

Reporting to the senior management, Audit and Risk Committee and the Board on risk exposures.

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•

Reviewing, monitoring and reporting the incidents and near misses including performing trend

and lessons learned analysis.

•

Providing ongoing support, oversight and challenges to the ﬁrst line on risk-related matters.

•

Promoting the development of strong risk culture and knowledge within the Company.

Chosen third party providers are responsible for independent assurance. They validate whether the

control environment is operating in alignment with the Board’s risk appetite. As a result, the Board

receives additional assurance over the effectiveness of the risk framework and the system of internal

controls.

The Chief Engagement Ofﬁcer is the Risk Owner for Climate Risk, owns our ESG policy, and oversees

all climate-related reporting and initiatives. The ESG Manager, who sits within the Engagement

function, is a dedicated ESG-focused team member with oversight of the reporting process. The Chief

Risk Ofﬁcer has extensive risk management experience across all risks, including Climate Risk, and is

responsible for risk oversight. Climate-reporting and TCFD training has taken place with both expert

advisors and asset managers related to the investment portfolio. The team has also attended TCFD

training workshops delivered by the London Stock Exchange related to the requirements.

#### 2 Strategy

2.1 Climate-related Risk and Opportunity

Climate Risk is included in the internal Company risk register as a Principal (or Level 1) Risk, and climate-

related sub-risks (Business Continuity, Compliance, Liability and Third Party Supplier risks) are included

as Level 2 risks. These risks are evaluated as a part of our periodic risk and control assessment process,

as well as following any climate-related risk events.

In aggregate, Climate risk has been rated as Low based on our assessments of Level 2 risks. Physical

risk poses a relatively minor risk to the business, given its small physical footprint and cloud-based

operations, and it is classiﬁed under the Level 2 category Business Continuity Risk (and to a lesser

extent Third Party Supplier Risk). Transition risks are more pertinent for the business and are broadly

grouped under both Compliance and Liability Risks.

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Climate Risks (Physical and Transition)

Risk (Level 1)

Risk (Level 2)

Description

Response

Residual Risk Quantiﬁcation

Risk Rating

Climate Change

(Physical)

Business Continuity

Risk

Climate-related physical damage to

facilities/equipment or impact on

staff materially affecting the ability to

conduct critical business activities

Low exposure given small physical footprint

and a resilient operation (cloud-based

operation, ﬂexible/remote working)

Risk transfer policies in place including the

Engineering Policy covering physical risks

Likelihood/Impact:

Unlikely/Moderate

Loss Estimate:

£15k

Low

Climate Change

(Transition)

Compliance Risk

Failure to adapt to the changing

regulation and disclosure requirements

associated with climate change

Compliance with regulatory (e.g.

TCFD, SECR) requirements

Ongoing regulatory compliance is monitored

by the second line risk function

Likelihood/Impact:

Unlikely/Moderate

Loss Estimate:

£15k

Low

Climate Change

(Transition)

Liability Risk

Liability resulting from changes in climate-

sensitive investment exposures

Screenings are applied in our funds to reduce harmful

exposures (Tailored Plan, Fossil Fuel Free Plan)

Launch of Impact Plan in January 2023 to

diversify further by introducing a more

varied set of underlying holdings

FinTech Insurance Policy in place covering

detrimental changes in our PnL

Likelihood/Impact:

Possible/Moderate

Loss Estimate:

£30k

Low

Climate Change

(Physical)

Third Party Supplier

Risk

Disruption of business activities due to

critical third-party service providers being

impacted by climate-related events

Resilient, cloud-based operation

Asset managers, banking and cloud providers

are all investment grade ﬁnancial institutions

with established business continuity plans

Likelihood/Impact:

Rare/Major

Loss Estimate:

£20k

Low

The above-mentioned sub-risks are generally of relevance across a combination of the short (one to ﬁve years), medium (ﬁve to ten years) and long-term (10 to 30 years) time horizons. Acknowledging that

some may become more or less likely over time, due to the changing physical and transition risk proﬁle of our geography and sector, we have assessed the following as the key climate-related risks and

opportunities over each time horizon. We will reassess these risks at least on an annual basis, or as important issues arise, in line with the Risk Management Framework.

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Short Term

Within the next one to ﬁve years, we expect regulation and policy to be the predominant climate-

related risks facing the business. These are managed under the Level 2 Compliance Risk and will

primarily be driven by changes in the pension industry regulatory regime and continuously evolving

policy actions. Associated legal risks will also increase, as the expertise and resource needed to meet

increasing climate-related regulatory, mitigation, and adaptation demands also rises.

In time, we also expect increased opportunities through greater capital availability driven by demand

from investors for more sustainable investment products, as is evidenced by the launch of our newest

Impact Plan, as well as increases in public-sector incentives such as the Business Climate Challenge

Programme from the Mayor of London Ofﬁce.

Medium Term

In the next ﬁve to ten years, climate-related risks will focus more on the potential market and

reputational risks associated with indirect exposure to high-emitting sectors through investee

companies or sectors otherwise exposed to climate risk. This will be managed under the Level 2

Liability Risk and addressed through the asset managers.

Over this time horizon, opportunities will develop as the market grows. We will continue to monitor

consumer trends, which currently point towards increased demands for low-carbon products. We

will proactively seek the views of our customer base through regular engagement to make sure the

investment plans continue to meet our customers’ needs, and access new markets where appropriate.

Long Term

Over the next 10 to 30 years, which comprises our longer-term horizon, we recognise that there are

difﬁculties in accurately predicting the speciﬁc market, policy or environmental context in which our

business will operate. As a pension provider interested in the long-term ﬁnancial performance of our

investments, the exposure of our investee companies to both Climate Risk and climate opportunity is

of great importance.

We do expect to see an increased Level 2 Business Continuity and Third Party Supplier Risk through

business interruption and damage across operations and supply chains, with consequences for input

costs, revenues, asset values and insurance claims. Crucially, the amount of assets which may be

stranded may rise, the longer the transition to net zero is delayed. However, over this time horizon

we also see a signiﬁcant opportunity to be seen as a leader in our ﬁeld, in addressing the challenges

of climate change, through our products and services, resilience and risk management strategy.

Leadership will be shown in the ﬁeld of addressing the challenges of climate change through both

our asset base (choice of investment plans), our corporate citizenship (strong ESG ratings) and our

voting record (on environmental issues).

2.2 Impact on the Business

Of the key climate-related risks identiﬁed with the greatest potential to impact our business, all have

had some impact on the organisation’s business, strategy, or ﬁnancial planning.

As evidenced through our stakeholder engagement, climate-related issues are important for our

customers and have therefore impacted the products offered by the business. Minimising Liability

Risk in our investment portfolio, resulting from changes in climate-sensitive investment exposures,

or from failure to communicate our climate change strategy and targets, is a priority for the business

and our customers.

The Tailored Plan, our largest plan by customers and assets, is fully screened for thermal coal. We also

introduced the Fossil Fuel Free Plan in response to data from customer surveys that highlighted a

preference to exclude fossil fuel producers fully. The Fossil Fuel Free Plan screens out companies with

proven or probable fossil fuel reserves and companies that provide services to the fossil fuel industry.

The index is overweighting (more money being directed towards) companies that are better prepared

for the transition to a low carbon economy, as per the Transition Pathway Initiative methodology. The

Fossil Fuel Free plan tracks the FTSE All-World TPI Transition ex Fossil Fuel ex Tobacco ex Controversies

Index. Our intention is to increase baseline screens in all our screenable plans over time, and we have

a commitment from our asset managers to do so as the products become available.

As trillions of pounds are invested in companies that can improve or harm the planet and society

through their business models, pensions have the collective power and potential to change the world

for the better. By applying baseline ESG exclusionary screens, where both the asset class and the plan

investment objectives allow it, we are working with our asset managers to reduce our holdings in

companies that harm the environment through their business activities. In addition to the baseline

screens, we are reducing our overall exposure to thermal coal over time. Our full set of Company

policies are reviewed annually and include elements of the Environmental, Social and Governance

Policy, which can be found on the Company’s website.

105

Beyond our products and services, we have also taken steps in our direct operations to reduce waste

and increase our use of renewable electricity, as well as reducing energy use through our participation

in the Mayor of London’s Business Climate Challenge, as well as adopting our Responsible Supplier

Policy and Code of Conduct.

2.3 Resilience of PensionBee Strategy to Climate Change

PensionBee has a relatively small environmental footprint, being an ofﬁce-based organisation that

primarily uses cloud-based technology. We offer fully ﬂexible/remote working to all employees and are

a paperless pension provider. The focus of our efforts in FY23 will be to gain a better understanding of

105. www.pensionbee.com/investor-relations/esg

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our Scope 3 emissions, including the ﬁnanced emissions from our investment portfolio (a challenging

area which we are committed to improving over time, subject to forthcoming and reliable data from

our money managers).

Calculating our base year emissions will be the ﬁrst step towards our commitment to achieve net zero

emissions across the entire business by 2050, a goal which will support both the UK’s net zero target

for 2050 as well as global efforts to achieve a societal transition to a low carbon economy. In order to

achieve this, we have committed to setting interim targets, in addition to integrating our processes

to monitor and report against these targets, together with a detailed transition plan, into our TCFD

reporting from FY23 onwards, subject to forthcoming and reliable data from our money managers.

Understanding the resilience of our overall strategy to climate-related issues under different future

scenarios, and how our strategy may need to adapt to meet the challenges of each scenario, will be

critical, to enable us to effectively plan and meet our climate commitments in the near future. We

recognise that the key climate-related risks and opportunities identiﬁed, particularly over the medium

and long-term time horizons, are highly dependent on assumptions about the ways in which climate-

related issues will manifest over the coming years. To ensure that we demonstrate preparedness

for this uncertain future, we will develop our understanding of different climate-related scenarios,

including a below 2 degrees warming scenario, in the near future.

#### 3 Risk Management

Climate Risk is deﬁned as the risk of negative impact of climate change or its broader economic,

ﬁnancial and societal consequences on the Company, or the Company’s failure to meet sustainability

requirements from a commercial, regulatory and stakeholder perspective. PensionBee has added

Climate Risk as one of its Principal Risks, which are set out on pages 92 to 97 of the Managing our Risks

section of the Strategic Report.

Climate Risk drivers can be grouped into categories relevant to the Company. For PensionBee, these

climate sub-risks have been identiﬁed as follows:

•

Business Continuity Risk: Climate-related physical damage to facilities/equipment or impact on

staff materially affecting the ability to conduct critical business activities.

•

Compliance Risk: Failure to adapt to the changing regulation and disclosure requirements

associated with climate change.

•

Liability Risk: Liability resulting from changes in climate-sensitive investment exposures or failure to

communicate our climate change strategy and targets.

•

Third Party Supplier Risk: Disruption of business activities due to supply chains/critical third party

provider services being impacted by climate-related events.

3.1 Identiﬁcation and Assessment

Climate Risk management is a part of our comprehensive risk management framework. The framework

components ensure adequate identiﬁcation, management and communication of climate risks as

they arise so that decisions can be made on a timely basis.

Furthermore, we also made the decision to undertake a materiality assessment with our stakeholders

in 2022 to explore ESG issues, including climate-related issues. Further details are set out on pages 71

to 81 of the ESG Considerations section of the Strategic Report.

Climate Risks facing the business are managed within the Low risk appetite level set by the Board. The

Board regularly conﬁrms its risk appetite for principal risks in the Audit and Risk Committee. For most

risks, other than those that arise through the course of business, risk appetite is Low. The assessments

against board risk appetite are based on an analysis of the impact, likelihoods and internal controls

related to climate risks. Further details are set out on pages 92 to 97 of the Managing our Risks section

of the Strategic Report.

Risk Assessment Process at PensionBee

Climate Risk quantiﬁcations are forward-looking estimates of the losses/gains within a given time

horizon, at a particular probability.

The PensionBee risk scoring methodology takes into account the impact and the likelihood of the

climate risks materialising. The plausible worst-case impact expected over the ﬁve-year time horizon

is estimated.

The assessments are performed for inherent and residual risks in order to understand how effective

our controls are. Inherent risk is deﬁned as risk without taking into account mitigating controls, and

residual risk is deﬁned as risk after considering the effectiveness of mitigating controls.

In cases where risks are scored as Medium or High, a speciﬁc risk management procedure is followed

to ensure adequate mitigating controls are established. Hypothetically, if the residual Climate Risk

quantiﬁcation score obtained was Medium or High, this would mean the Company was operating

outside of the Low risk appetite set by the Board. This would highlight that priority work needed to be

done, and the Company would implement additional measures in order to ensure the risk returned to

within Low risk appetite as soon as possible.

3.2 Management and Response

All employees are responsible for operating and maintaining an effective system of internal controls,

for the escalation of risks or issues, and for reporting incidents in accordance with PensionBee’s risk

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management and incident management policies. Through the processes identiﬁed above, climate-

related risks are identiﬁed and monitored effectively within the business. Where the risk appetite set by

the Board was breached, additional measures to mitigate, transfer, accept or control the risk would be

agreed by the Board with the support of the Risk Stakeholder Group and the Audit and Risk Committee.

The Chief Risk Ofﬁcer heads the Risk Management Team and chairs the Risk Stakeholder Group (‘RSG’).

The Risk Management Team produces all risk reporting including the Monthly Risk Report which they

present in the RSG meeting. The Risk Management Team is also responsible for performing all second

line of defence risk tasks including information that feeds into RSG materials.

In addition to its role in assessing and managing climate-related issues, as described under

Governance, the Risk Management Team is also responsible for providing appropriate training on the

risk management framework. The purpose of this training is to:

•

Ensure the consistent application of the risk management framework, including tools and processes

•

Enhance the clarity of roles and responsibilities for risk management across the three lines of

defence

•

Embed an effective risk culture for the company which maintains high standards of risk awareness,

transparency and accountability

#### 4 Metrics & Targets

4.1 Metrics

PensionBee tracks a number of metrics in order to measure and manage the business’ exposure to

climate-related risk and opportunity. These currently include energy and emissions as part of our SECR

reporting obligations.

Of the risks identiﬁed in Section 3.1, none are currently exceeding a Low risk threshold identiﬁed

by the business following the risk management process outlined in Section 2. However, there are a

number of key areas identiﬁed by the business for close attention in order to ensure that any change

in the operating conditions will be considered. These include:

•

Extent of physical operations

•

Business continuity arrangements

•

Insurance policies

•

Capability to comply with existing and new regulations

•

Governance processes

•

Exposure to climate sensitive investment

•

Third party control framework

•

Change in customers preferences

In addition to this, we track metrics relevant to our sectors according to the Sustainability Accounting

Standards Board (‘SASB’).

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4.2 Emissions

As a personal pension provider, PensionBee is responsible for a signiﬁcant investment portfolio of

Assets Under Administration. The Scope 3 emissions associated with this portfolio have not yet been

calculated, as the Company is reliant on forthcoming and reliable data from its money managers. In

recognition of the importance of this, we are committed to calculating our full base year emissions

(including material Scope 3 sources) in 2023, subject to forthcoming and reliable data from our money

managers.

In our own operations, we monitor our Scope 1 and 2 emissions through the UK Streamlined Energy

and Carbon Reporting (‘SECR’) framework, reported here. These are reported in metric tonnes of

CO

2

equivalent using both location and market-based emissions factors, in addition to an economic

carbon intensity metric. As this is our second year of reporting using the SECR framework, we are also

able to provide historical emissions for the ﬁrst time this year.

4.3 Targets

We are committed to achieving net zero emissions across the entire business. This commitment is

applicable to all direct (Scope 1) and indirect (Scope 2) operational emissions, as well as emissions

from our wider value chain (Scope 3). To support this, we will set interim targets, in addition to a

long-term target to reach net zero by 2050, subject to forthcoming and reliable data from our money

managers. While we do not, at present, have emissions reduction or other climate-related targets in

place, all of our asset managers report in accordance with the TCFD recommendations, as well as

being members of the Net Zero Asset Managers Initiative. We recognise the importance of setting and

measuring progress against a set of clear, quantiﬁable, and credible goals, which is why we only work

with asset managers with their own net zero commitments and who are members of the Net Zero

Asset Managers Initiative. In this way, we are supporting the companies in which we invest, to develop

credible transition plans of their own, including setting their own corporate emission reduction goals.

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## 14Managing our Risks

#### The Risk Management Framework

The Board is ultimately responsible for establishing the risk appetite and the risk management

framework at PensionBee. The Company’s risk appetite is generally low, with a medium risk appetite

in instances where the risk arises as a function of the inherent business model, for example the

ﬁnancial risks arising from ﬂuctuations in capital markets. The Board has appointed the Audit and Risk

Committee to assist with the oversight of risk management activities.

PensionBee maintains a comprehensive risk management framework, with risk management

acknowledged as the collective responsibility of all employees.

The risk management framework sets in place the structure and processes required to ensure that

the risks assumed in the execution of our strategy are understood and managed across the Company

within the acceptable levels set by the Board, and that the Company meets its obligations to key

stakeholders including customers, employees, shareholders, regulators and broader society.

The components of the risk framework are designed to ensure adequate identiﬁcation, communication

and management of risks as they arise, so that decisions can be made on a timely basis. They also

enable a proactive, forward-looking risk management approach, focused on identifying any emerging

risks and preventing them from materialising.

The Company culture plays a critical role in effective risk management because it sets the tone for

how risks are identiﬁed, assessed, and managed. Our strong culture of risk management promotes

open communication, encourages employees to identify and escalate risks, and fosters a sense of

accountability and ownership for managing risks.

The Company operates a ‘Three Lines of Defence’ model, which segregates risk management activities

and reporting lines.

First Line of Defence

All departments in the Company are considered to be the ﬁrst line of defence, and they are responsible

for adhering to internal policies and regulatory requirements. They are accountable for identifying,

assessing and managing risks, and for designing, operating and maintaining an effective system of

internal controls. First line of defence business activities are managed by department heads or other

sufﬁciently senior employees at PensionBee. Individuals who are the risk owners are accountable

for ensuring adherence to the PensionBee Risk Management Policy, with individual policy owners

assuming responsibility for annual reviews and implementation of their policies.

Second Line of Defence

The second line of defence consists of our Risk Management Team. The Risk Management Team is

responsible for managing the Company’s risk framework and for oversight of the ﬁrst line’s compliance

with our policies. The second line of defence provides assurance on all risk management activities,

including monitoring the adequacy and progress of the risk mitigation activities in order to ensure

that residual risk exposures are within the risk appetite. New risks and the changes in risk proﬁle are

brought to the attention of the ﬁrst line by the second line, and vice versa. Second line also manages

the policy governance framework, and oversees the ﬁrst line’s annual policy reviews.

External Assurance

The Company employs external parties to provide the Board with additional external assurance over

the effectiveness of the risk framework, as it currently does not have an internal audit function. We will

continue to evaluate on an ongoing basis whether an internal audit function, with a direct reporting

line to the Audit and Risk Committee, should be established.

The external parties are appointed based on their sector expertise, for example, investment

management, ﬁnance, compliance, regulation and information security expertise. The Company

conducts additional external assurance activities when appropriate, where additional assurance is

required or where there are considered to be new or changing risks. The Audit and Risk Committee

is kept up to date with the work of these parties. Parties currently appointed to provide external

assurance are shown in the below diagram. For the avoidance of doubt, the external auditor’s ultimate

duty is to shareholders.

The overarching governance structure is designed to ensure the Board oversees the risk management

framework and processes. As set out in the following diagram, the Board has established four sub-

committees to assist it with the oversight of the Company. Each sub-committee is chaired by a Non-

Executive Director. All Board members, selected members of the Executive Management Team and

the Company Secretarial department are invited to attend the sub-committee meetings, however the

Chair of each sub-committee may also request a private meeting with the second line of defence or

the external assurance parties if required.

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Identifying Emerging Risks

PensionBee is focused on proactive risk and change management, ensuring we monitor and regularly

assess the Company’s emerging risks. PensionBee’s Risk Management Policy contains the requirements

related to periodic risk and control assessments, which are required to be performed at least annually

and also where any potential changes in the risk proﬁle are identiﬁed. During 2022, the Board, via the

work of the Audit and Risk Committee, robustly assessed the Company’s emerging and principal risks.

The PensionBee Executive Management Team has documented the Company’s perceived exposure

to risk through the collation of a risk register, which is managed by the Risk Management Team. The

risk register captures all key risks and the assessments of the Company’s exposures against its risk

appetite. The results of the risk and control assessments are reviewed to understand the levels of

residual risks in order to address any unacceptable risks that have emerged.

The PensionBee Incident Management Policy sets out the requirements to identify, escalate and

remediate incidents. It also speciﬁes standards for regular and transparent reporting of incidents.

Monitoring and responding to incidents is a part of the role and responsibility of every PensionBee

employee. The Risk Management Team reviews the incidents and perceived ‘near-misses’ in order

to identify any emerging trends and to ensure any required additional controls are proactively

implemented.

PensionBee is focused on safe operation and ensuring that we make sound, risk-based decisions

when managing change to our business activities. A centralised change approval process is in place

to ensure any new risks introduced by signiﬁcant business changes are proactively identiﬁed and

mitigated.

Information Security Risk Management Framework

PensionBee is focused on the evolving Information Security risk which encapsulates cyber security risk

and data security risk.

Our Approach

We use a risk and threat driven approach to ensure our security controls are implemented in the

correct areas. By using this approach, we understand the risks to our assets and the threats that these

assets are exposed to, which in turn allows us to protect them more effectively.

The approach is driven by our Information Security Strategy, ‘BeeSecure’, which is underpinned by

four key pillars:

•

BeeAware - focuses on security culture and raises awareness across the entire organisation to

ensure Information Security risk is everyone’s responsibility. A key component of BeeAware is to

simplify security and raise awareness using a human-centric approach to training.

•

Threat Prevention, Detection and Response Capability - focuses on increasing observability of

the technology estate (including third party applications where necessary), and responding to

anomalies or malicious behaviour in a timely manner.

•

Integration with the Business - focuses on integrating with the business so that systems,

applications and any new initiatives are built with a secure-by-design approach.

•

Security Assurance - focuses on providing adequate assurance that security controls are operating

effectively and efﬁciently (including third party supplier controls).

Our Information Security team uses real life scenarios and intelligence to create plausible cyber

security and data compromise simulations, to help focus on continuous improvement.

Security Frameworks and Governance

The VP of Information Security is responsible for the Information Security Management System

(‘ISMS’), which includes the delivery of the BeeSecure programme. This is overseen by the CTO, who

has ultimate accountability for Information Security at PensionBee.

We have a comprehensive ISMS, which is certiﬁed to the internationally recognised ISO 27001

information security standard. We also hold the Cyber Essential Plus certiﬁcation, which is a

Government-backed scheme to help organisations improve cyber security controls.

The BeeSecure programme has also been developed using the National Institute of Standards and

Technology Framework, which complements ISO 27001 and is one of the leading frameworks to help

manage and mitigate cyber security risk.

Board of Directors

Committee oversight

Investment

Committee

Audit and Risk

Committee

Nomination

committee

Remuneration

committee

External assurance

Governance Advisory

Arrangement (Zedra)

ISO 27001 Auditor

(BSI)

Pension Technical Auditor

(Enhance)

Business including: Operations (Customer Success, Compliance and Banking), Technology

(including Information Security), Finance, Product Management, Marketing, Engagement, etc.

Second Line

of defence

Risk Management Team, Risk Stakeholder Group, Information Security Committee, etc.

First Line

of defence

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Security metrics in the form of KPIs are reviewed by senior stakeholders at the Information Security

Committee and are used to measure the progress of the ISMS against its objectives.

Our Information Security Culture

We carry out regular email phishing exercises across the entire organisation. The results are typically

reported at a company-wide Show N Tell to give complete transparency and visibility to all employees.

Security training and awareness uses a human-centric approach and is delivered in several different

forms, including via interactive training, regular notiﬁcations of signiﬁcant data breaches across the globe,

and personalised classroom training which includes plausible cyber incident scenarios. In addition, the

Executive Management Team has designed and regularly practises its cyber breach response approach.

Data Security and Privacy Controls

The security of our online application is our priority and our customers’ personal data is well-protected

using multiple controls. The data is protected at rest, in transit and in use through a defence-in-

depth approach. All communication and the ﬂow of data between our customers’ browsers and

our website is secured using 128-bit TLS encryption, to ensure that only people authorised to view

personal information can do so. Information is stored in secure databases and data segregation

between multiple systems is also in place. All data centres are accredited to multiple internationally

recognised standards. Our security controls are tested on an annual basis by independent experts and

PensionBee maintains certiﬁcation to the ISO 27001 standard for information security management

systems. PensionBee systems undergo regular vulnerability assessments and security penetration

testing as part of certifying to the Cyber Essentials Plus scheme.

Customers are additionally protected from identity fraud and account compromise using a variety of

techniques including digital customer identity veriﬁcation, which incorporates a cutting-edge facial

similarity check, bank account veriﬁcation and multi-factor authentication.

Risk Reporting

The Risk Management Team reports on the top level risks, mitigating controls and any additional

measures required to reduce the risk exposures. A regular risk update report (‘Monthly Risk Review’)

includes information on any emerging trends in order to prevent new risks from materialising. The

report also provides an overview of policy updates, incident reporting for the month, an update on

the risk-relevant open actions, and a summary of the signiﬁcant change management activities.

These Monthly Risk Reviews also summarise the monitoring activities that the second line of defence

has undertaken during the month. They include the monthly checks of key ﬁnancial and operational

processes, deep dive reviews, scenario analysis, incidents trend analysis and other ad-hoc risk

assurance activities.

Monthly Risk Reviews also include Information Security highlights of relevant risks and controls

(including any third party supplier cyber security incidents), progress with audits, strategic initiative

updates, staff training updates, and the overall progress of the information and cyber security

programme.

This report is presented to the Risk Stakeholder Group and provided directly to the Board.

The Risk Stakeholder Group meets monthly and consists of the Executive Management Team, the

VP of Information Security, the VP of Technical Solutions, the Head of Compliance and other senior

managers as required. Together, this leadership group and the Risk Management Team discuss the

Monthly Risk Review topics and actions required to mitigate risks, which are actioned promptly.

PensionBee has an Information Security Committee to provide oversight of the Information Security

Management System and track progress against objectives. The Information Security Committee is

held three times a year and the members include senior stakeholders from the business, such as the VP

of Information Security, the Executive Management Team and the Risk Management Team. Ultimate

oversight of the Information Security Committee is provided by the Audit and Risk Committee.

The Risk Management Team also produces a risk report which is presented at each Audit and Risk

Committee (‘Committee’). This report, combined with topics raised at the Committee meetings,

enables the Committee to effectively oversee the Company’s risk proﬁle and its approach to risk

management.

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#### Principal Risks and Uncertainties

Principal Risks

PensionBee has identiﬁed six types of top-level risks which could potentially have a material adverse

impact on the Company’s business or long-term performance, and if not appropriately mitigated they

could result in unfavourable public perceptions of the Company’s business prospects and signiﬁcant

reputational damage. These risks could arise from internal or external events, acts or omissions. The

risk factors mentioned below do not purport to be exhaustive, as there may be additional risks that the

Company has not yet identiﬁed or has deemed to be immaterial.

Regulatory Risk

PensionBee’s business is subject to risks relating to changes in UK government policy and applicable

regulations. Whilst we have historically been beneﬁciaries of favourable regulatory changes,

including through the introduction of Automatic Enrolment and Pension Freedoms, any regulatory

changes which are negative for PensionBee’s business could have a material adverse effect on our

prospects.

PensionBee’s operations are subject to authorisation and supervision from the Financial Conduct

Authority, and supervision from HMRC and the Information Commissioner’s Ofﬁce. PensionBee may

fail, or be held to have failed, to comply with regulations and such regulations and approvals may

change, making compliance more onerous and costly. The Financial Conduct Authority, or other

regulators, could conclude that PensionBee has breached applicable regulations, which could result

in a public reprimand, ﬁnes, customer redress or other regulatory sanctions. PensionBee must also

comply with relevant regulatory capital and liquidity requirements.

PensionBee may be subject to complaints or claims from customers and third parties in the normal

course of business. If a large number of complaints, or complaints resulting in substantial customer

and third party losses, were upheld against PensionBee, it could have a material adverse effect on

PensionBee’s business and ﬁnancial condition.

Information Security Risk

PensionBee faces various risks related to the conﬁdentiality, availability and integrity of our IT systems.

PensionBee holds conﬁdential and personal data, which is subject to strict data protection and privacy

laws in the UK, including the UK GDPR. The loss or misuse of data could result in a material loss of

business, ﬁnancial losses, regulatory enforcement actions and signiﬁcant harm to our reputation. If

our information security processes, policies and procedures relating to personal data are not fully

implemented and followed by employees, or if any of our third party service providers fail to manage

data in a compliant manner, we could face ﬁnancial sanctions and reputational damage.

Furthermore, our operations are susceptible to cybercrime and loss or theft of data. Failure to prevent

such actions, or circumvention of our information security processes, policies and procedures could

result in ﬁnancial losses, business interruption and unauthorised access to personal data.

There is also a risk of inadequate or failed controls that are in place to ensure our technology architecture

is ﬁt for purpose, including the infrastructure required to support applications, networking, hardware

and software, resulting in our inability to meet the standards required to deliver to internal and

external user expectations.

Operational Risk

During the regular course of business, PensionBee may be exposed to adverse ﬁnancial or reputational

impact due to inadequate or failed internal processes, people performance or IT systems, or due to

third-parties or external events. Key operational process risks are linked to our customer service,

banking, ﬁnance, marketing and change implementation processes. Operational Risk also includes

our risks in the areas of human resource management, risk management and internal governance.

PensionBee is dependent on third-party technology and ﬁnancial services providers for the provision

of investment management, banking and technology services. Any termination, interruption or

reduced performance of the services provided by these third parties could negatively impact the

provision of our services and have a material adverse effect on our reputation and proﬁtability.

Our operational infrastructure and business continuity may be affected by other failures or

interruption from events, some of which are beyond our control. Our systems and the systems of

our third-party providers may be vulnerable to ﬁre, ﬂood and other natural disasters, power loss or

telecommunications or data network failures, improper or negligent operation by employees or

service providers, unauthorised physical or electronic access, or other causes. There is no guarantee

that our preventative measures will protect us from all potential damage arising from any of the

events described above.

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Financial Risk

Market Risk

PensionBee’s business may be adversely affected by negative sudden or prolonged ﬂuctuations in

global capital markets. We generate the vast majority of Revenue in the form of fees charged on a

recurring basis calculated by reference to the value of our AUA. Our Revenue and proﬁtability are

therefore directly inﬂuenced by global capital markets. A general deterioration in the global economy

and a resulting decline in capital markets or an increase in volatility may have a negative impact on

the value of our customers’ pensions and their overall conﬁdence to make new contributions to their

PensionBee pensions.

Credit Risk

PensionBee is dependent on third-party ﬁnancial services providers for the provision of investment

management and banking services. We are reliant upon these third parties for the safekeeping of our

own and our customers’ assets. A default by one of these third parties would have a material adverse

effect on our reputation and ﬁnancial position.

Strategic Risk

The pensions market is competitive and there is no guarantee that we will be able to continue to

maintain the growth levels we have achieved to date, or that we will be able to maintain our ﬁnancial

performance either at historical or anticipated future levels. Our competitors include a variety of

ﬁnancial services ﬁrms and our market is characterised by ongoing technological progression,

including of the underlying infrastructure and user experience. There is no guarantee that we will

continue to outpace our competitors. In addition, the pension market remains cost-sensitive and

competitors could materially undercut our fees, thereby generating pressure on our revenues. Any

failure to maintain our competitive position could lead to a reduction in revenues and proﬁtability as

well as lower future growth.

We are dependent upon the experience, skills and knowledge of our Directors and senior managers

to implement our strategy. The loss of a signiﬁcant number of Directors, senior managers and/or

other key employees, or the inability to recruit suitably experienced, qualiﬁed and trained staff as

needed, may cause signiﬁcant disruption to our business and the ability to achieve our strategic

objectives.

Climate Risk

As climate change intensiﬁes, dangerous weather events are becoming more frequent and more

severe. More frequent and intense droughts, storms, heat waves, rising sea levels, melting glaciers and

warming oceans can directly harm life and wreak havoc on people’s livelihoods and communities.

Climate risk has been added to our principal risks this year.

These shifts in the global climate have a potential to adversely affect the lives, livelihoods and health

status of our employees, customers and other stakeholders, or to have broader implications on

economic, social and cultural assets. Any of these changes could in turn have a material adverse

effect on PensionBee’s business and ﬁnancial position.

PensionBee Group plc

96

Strategic Report

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#### Summary of Risks and Mitigations

Through the risk management process described above, we have taken the appropriate steps to reduce risk in accordance with our risk appetite. The summary of these mitigating factors is presented below.

Principal Risk

Risks

Mitigations

Regulatory Risk

The risk of regulatory sanctions, material ﬁnancial loss, or

reputational damage the Company could suffer as a result of

its failure to comply with applicable laws, regulations, rules,

or related internal standards and codes of conduct

·

Maintaining a robust risk management framework and a set of internal policies which are reviewed regularly

·

Ensure adequate staff training and communication for key policies and procedures

·

Comprehensive second line assurance programme in place providing oversight over the effectiveness of regulatory

compliance and related controls

·

Robust change approval process requiring regulatory compliance checks

·

Regulatory capital and liquidity planning and monitoring through the Finance function

·

Regular interactions with industry bodies to proactively monitor trends

·

Values-based culture and strategy centred around Consumer Duty

Information

Security Risk

The risk of data loss, theft or disruption

as a result of a

technology failure or cyber attack on information systems,

both internally and throughout the supply chain

·

Backing up data regularly to allow for recovery in the event of cyber attack or corruption of data

·

Proactive technical and analytical vulnerability assessment and mitigation

·

Monitoring key third party services and performance metrics as part of the ISMS

·

Ongoing infrastructure assessments against business requirements

·

Ongoing compliance and certiﬁcation to ISO 27001 and Cyber Essentials Plus

·

Ongoing monitoring of compliance with applicable regulation and legislation in respect of Data Protection

·

Maintaining a robust policy set and controls to keep information secure

·

Frequent training for all employees to promote a culture of security awareness

·

Continuing to invest in the Information Security Programme in order to mitigate the evolving cyber risks

Operational

Risk

The risk of loss, disruption of business or adverse regulatory action

resulting from inadequate or failed internal processes, people

performance, systems, or due to third parties or external events

·

Implementing automation to reduce manual processing

·

A comprehensive set of internal controls, operational procedures and Company policies

·

Periodic training for all employees and specialised training for customer service teams

·

Structured performance management for all employees and formalised succession planning for key roles

·

Robust external supplier selection and due diligence process with ongoing monitoring of key suppliers

Financial Risk

The risk of the Company’s inability to fulﬁl its ﬁnancial obligations

or internal objectives due to loss of revenue resulting from

adverse price movements in the capital markets, or the impact of

worsening creditworthiness or default of a key ﬁnancial partner

·

Geographic and asset class diversiﬁcation of the plans

·

Recurring Revenue from long-duration assets

·

Financial planning based on scenario analysis

·

Partnering with only large and reputable asset managers, assessed annually in our value for money exercise, and

banking institutions

·

Internal controls in place monitoring capital quality and reserves

·

Robust processes in place to ensure the integrity of ﬁnancial data

Strategic Risk

The risk of failures in strategic planning and execution leading

to the Company not achieving its core objectives

·

Core objectives calibrated using customer and regulatory trends and feedback

·

Agile product development and deployment cycles

·

Robust strategic change management internal controls in place

Climate Risk

The risk of negative impact of climate change or its broader

economic, ﬁnancial and societal consequences on the Company,

or the Company’s failure to meet sustainability requirements

from a commercial, regulatory or stakeholder perspective

·

Small physical footprint, remote working, cloud-based technology

·

Risk transfer policies

·

Ongoing monitoring of regulatory compliance

·

Screenings applied in our funds to reduce harmful exposures (Tailored Plan, Fossil Fuel Free Plan, Impact Plan)

·

Using asset managers, banking and cloud providers that have robust business continuity plans in place

Annual Report and Financial Statements 2022

97

Strategic Report

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## 15Viability Statement

In accordance with provision 31 of the UK Corporate Governance Code, the Board has assessed the

viability of the Group for the four-year period to December 2026, considering this to be an appropriate

period over which to assess the Group’s strategy and its capital requirements, considering the

investment needs of the business and the potential risks and uncertainties that could impact the

Group’s ability to meet its strategic objectives. The Board considers a four-year period to be an

appropriate time frame because it would likely capture the length of a potential downside business

cycle and provide sufﬁcient time to identify and execute mitigating actions required to address the

stress test scenarios as outlined below.

This assessment has been made giving consideration to the ﬁnancial position, regulatory capital and

liquidity requirements of the Group (as set out on pages 48 to 53 of the Operating and Financial

Review within the Strategic Report), in the context of the Company’s strategy, business model and

medium-term business plan, together with an assessment of the principal risks and uncertainties (as

set out on pages 92 to 97 of the Managing our Risks section of the Strategic Report). Such risks have

been categorised into regulatory, information security, operational, ﬁnancial, reputational, strategic

and climate risks, in accordance with our risk management framework.

PensionBee Limited is an FCA regulated entity and therefore is required to hold appropriate levels of own

funds which are at all times in excess of its Liquid Capital Requirement and other capital requirements.

The Board-approved medium term plan assumes the business continues to grow Invested Customers

and AUA through continued investment in its customer proposition, marketing, people and

technology. It is assumed that there are no signiﬁcant or prolonged market movements in underlying

asset values from the time the plan was approved by the Board.

The Board has also considered the potential impact of the following stress test scenarios, which

together represent a severe and unlikely, but possible scenario. The stress test scenarios would

impact the plan from 2023 onwards:

•

Financial Risk (Market Risk)

- Prolonged equity market volatility. A material reduction in global

equity markets as a result of global macroeconomic uncertainty (such as geopolitical disruptions,

persistent inﬂation and a high interest rate environment) has been assumed over the forecast

period whereby the equity markets fall by 20%

107

during the ﬁrst year and only gradually

recover over the forecast period, returning to the pre-crisis level only after the forecast period.

107. A 10% change in equity markets would have an approximate 7.5% impact on Revenue. The 10% change in equity markets is a

reasonable approximation of possible change.

•

Information Security Risk

- The materialisation of a conﬁdentiality, availability or integrity event

that undermines our reputation and reduces conversion and reduces average pension pot sizes.

A material reduction in the customer conversion rate and average pension pot size of newly

acquired customers has been assumed over the forecast period, whereby it decreases by 10%.

In the event that such modelled scenarios were to manifest, the Board would consider the reduction

of discretionary marketing expenditure and the implementation of ﬁxed cost savings as key

management mitigating actions to be taken. The Board considers this approach to be reasonable in

light of the Group’s performance and positioning within the UK competitive landscape.

The results have conﬁrmed that the Group would be able to withstand the adverse ﬁnancial impact of

these scenarios occurring together over the four-year assessment period and that it would continue

to be able to meet its liabilities and capital requirements.

The Group’s medium term plan was reviewed by the Board in December 2022 and subsequently

approved in January 2023. The stress test scenarios and associated mitigating actions were reviewed

in January 2023 and subsequently approved in March 2023. The Directors conﬁrm that they have

a reasonable expectation that the Group will be able to continue to operate and meet its capital

requirements and liabilities as they fall due over the four-year period to December 2026.

The Strategic Report was approved by the Board on 15 March 2023 and signed on its behalf by:

Romi Savova

Chief Executive Ofﬁcer

15 March 2023

PensionBee Group plc

98

Strategic Report

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# Corporate

# Governance Report

![]()

## 1Chair’s Introduction to Governance

Our transfer to the Premium Segment of

the Main Market of the LSE... has served

to further underscore the ongoing

commitment to the highest level of

corporate governance, which is integral to

the culture of our Company and our Board.

Dear Shareholder,

On behalf of the Board, I am pleased to introduce our Corporate Governance report for the

year ended 31 December 2022. This report sets out our approach to effective corporate

governance and outlines key areas of focus of the Board and its activities undertaken during

the year to deliver against our growth strategy and drive long-term value creation for all our

stakeholders.

The Board is committed to maintaining the highest standards of corporate governance, as

demonstrated by the Company’s voluntary compliance with the UK Corporate Governance

Code 2018 (the ‘Code’) from the time of our initial public offering on the High Growth

Segment of the Main Market of the London Stock Exchange (‘LSE’) in April 2021, prior to this

becoming a formal requirement for us in April 2022.

Our transfer to the Premium Segment of the Main Market of the LSE on 21 April 2022 has

served to further underscore the ongoing commitment to the highest level of corporate

governance, which is integral to the culture of our Company and our Board, and demonstrates

continued delivery against the intentions which we set out at the time of our listing.

Board Composition and Succession Planning

Having an appropriately skilled, diverse and effective board is an important element to the

success of any company seeking to create value for all its stakeholders in a sustainable and

responsible manner. Therefore, we have continued to focus on ensuring that the Board has

the necessary depth and breadth of skills, knowledge and experience to oversee the delivery

of the Company’s strategy and to provide the appropriate oversight, challenge and support

to the Executive Management team. This is of particular importance given the signiﬁcant

pace at which the Company continues to grow, the breadth of the opportunities presented,

and the challenging macroeconomic backdrop.

Accordingly, we were delighted to welcome Lara Oyesanya (Independent Non-Executive

Director) and Christoph J. Martin (Executive Director) to the Board in April 2022 and June

2022 respectively. Lara and Christoph received tailored induction programmes, as detailed

on pages 115 to 118 of the Nomination Committee Report within the Corporate Governance

Report.

We continued to evolve the Company’s succession plans for the Board and Executive

Management Team in a manner that is appropriate for a growing business at this stage of

its development and consistent with our risk appetite. We agreed that we would look to

continue to evolve the succession plan further in the coming year to consider development

plans for high performing individuals as necessary.

Further details of our leadership team can be found on pages 103 to 107 of the Board of

Directors and Executive Management section of the Corporate Governance Report. Further

details relating to succession planning are set out on pages 115 to 118 of the Nomination

Committee Report within the Corporate Governance Report.

Board Evaluation and Effectiveness

During the year, we completed an internally prepared and facilitated evaluation process

reviewing the performance of the Directors, the Board as a whole, its Committees, its Chair

and Senior Independent Director. The evaluation process built on the 2021 framework, with

updates to incorporate feedback from the previous process.

PensionBee Group plc

100

Corporate Governance Report

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The results indicated strong performance and effectiveness of the Board and Committees. Themes

that surfaced and resulting actions that have been identiﬁed will form a development plan for the

following year.

The value derived from such an exercise is only possible with the engagement and input received

from its participants. I would therefore like to thank my Board colleagues for the time they took to

engage with the process, their candour, their insight and the quality of their feedback.

The Code requires FTSE 350 companies to have an externally facilitated board evaluation at least every

three years.

The Company is not currently a member of the FTSE 350 and therefore not subject to this

Code provision. Nonetheless, we will keep this under review and may choose to adopt an externally

facilitated Board evaluation in due course.

Further detail relating to the Board Evaluation is set out on pages 115 to 118 of the Nomination

Committee Report within the Corporate Governance Report.

Diversity, Inclusion and Equality

The Board believes that the makeup of the Company’s employees should reﬂect the diversity of its

customer base. We remain committed to promoting diversity and inclusion across the business at all

levels through a combination of long-standing measures and new initiatives. The Company’s Diversity,

Inclusion and Equality Policy is available on our website.

108

It is important that the Board sets the ‘tone from the top’ and while appointments to the Board are

merit-based, there is a clear focus on promoting diversity to ensure appropriate balance. This year,

the Company achieved a 57% female representation and a 14% Asian/Black/Mixed/Multiple/Other

ethnic representation across its Board.

109

Two senior Board positions were held by women, with Mary

Francis in the role of Senior Independent Director and Romi Savova, the Chief Executive Ofﬁcer. We

are therefore happy to report that as at 31 December 2022, the Company complies with the board

diversity targets as set out in the FCA’s Listing Rules:

110

Reﬂecting the commitment to this important area, the Board is kept apprised on matters relating to

diversity and inclusion, with detailed oversight provided by the Nomination Committee. During 2022,

the Nomination Committee received presentations and updates from the Company’s Head of Culture,

Inclusion & Wellbeing and the CEO on the ongoing Culture Programme and the progress being made

on diversity and inclusion.

108. PensionBee Diversity, Inclusion and Equality Policy: https://www.pensionbee.com/investor-relations/esg

109. Supported by analysis from PensionBee’s HR information system, November 2022.

110. Chapter 9 of the Listing Rules, speciﬁcally LR 9.8.6R(9) states that at least 40% of individuals on the board should be

women, at least one at least one of the senior positions on the board (chair, chief executive, senior independent director, or

chief ﬁnancial ofﬁcer) should be held by a woman, and at least one individual should be from a minority ethnic background.

Further detail is set out on pages 36 to 45 of the Our People section and pages 71 to 81 of the ESG

Considerations section of the Strategic Report.

PensionBee Board Gender Representation

109

PensionBee Board Ethnicity Representation

109

Men: 3

Women: 4

White: 6

Asian/Black/Mixed/Multipe/Other: 1

57%

43%

14%

86%

Annual Report and Financial Statements 2022

101

Corporate Governance Report

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Environmental

We believe that effectively managing our Environmental, Social and Governance (‘ESG’) priorities will

help preserve our resilience and drive long-term value for all our stakeholders. We pursue our ESG

work transparently, disclosing our targets and relevant metrics, and believe this approach supports

accountability and enables us to keep our stakeholders apprised of our progress. Our ﬁrst ‘ESG

Materiality Assessment’ provided us with deeper insights into the ESG themes of most importance to

our stakeholders, helping us frame our approach to ESG and to prioritise our ESG work.

Of note, this year we continued to be led by our customers’ investment views, as customers voiced

that they wanted to save for retirement whilst seeing their money have measurable real world impact.

We developed the PensionBee Impact Plan across 2022 and saw it successfully launch in early 2023.

We were also successful in securing ‘Voting Choice’ across 86% of the asset base,

111

enabling us to

vote in support of shareholder resolutions to help direct change in investee companies from the 2023

proxy voting season onwards. We will, of course, be led by our customers on their voting choices,

listening to how they best want to drive change in the companies their pensions are invested in.

The Board’s oversight of climate-related issues has generally been incorporated into the remits of the

Audit and Risk Committee and the Investment Committee. This enables the Board to have structured,

dynamic and measurable oversight of climate matters and to shape the Company’s ‘climate agenda’

for the long-term beneﬁt of our shareholders, customers, society and the planet.

This year as part of our commitment to increasing our transparency across all the strands of ESG,

we disclosed under the Task Force for Climate-related Financial Disclosures (‘TCFD’) for the ﬁrst time,

and continued to report under the Sustainability Accounting Standards Board (‘SASB’) framework,

the Workforce Disclosure Initiative (‘WDI’) and the Streamlined Energy and Carbon Reporting (‘SECR’)

frameworks.

Further details on our ESG activities can be found on pages 71 to 81 of the ESG Considerations section

of the Strategic Report and the TCFD and SECR can be found on pages 82 to 91 of the Climate-related

Disclosures section of the Strategic Report.

Stakeholder Engagement

When the Board makes decisions, it considers the interests of all of the Company’s stakeholders

in the very broadest sense, contemplating our customers, our employees, our shareholders, our

communities, government and regulators and our planet.

111. 86% of Assets under Administration as at 31 December 2022, across the Tailored, Tracker and 4Plus Plans.

The Board participated in direct engagement with key stakeholder groups including our employees

and our shareholders (many of whom are customers and employees alike). The Executive Management

Team drove much of the regular day to day engagement, and

perhaps most importantly, engagement

took place at all levels of the Company, throughout the year.

Further information relating to how we engage with our employees, shareholders and all our other

stakeholders is set out on pages 36 to 45 of the Our People section of the Strategic Report and pages

56 to 70 of the Stakeholders section of the Strategic Report.

Risk

Risk management has remained a key focus of the Board, ensuring the resilience of the Company

and supporting its long-term growth ambitions. The Board has ensured that risk oversight and

considerations have remained a feature in key decision-making.

As a technology-led business, cyber and information security risks require continuous vigilance and

operational dexterity to mitigate the increasingly sophisticated threats that exist. The growth of the

Company’s internal risk resources, with the recruitment of a Chief Risk Ofﬁcer, and VP of Information

Security, and the continued focus and development of our risk management processes and reporting,

demonstrate our commitment to safeguarding our customers’ data, maintaining excellent service

levels and providing assurance to our stakeholders.

Further detail of our risk management framework and initiatives in this area are set out on pages 92 to

97 of the Managing our Risks section of the Strategic Report.

Conclusion

Further details setting out how the Board has discharged its corporate governance responsibilities

during the year are set out elsewhere in this report.

The Board looks forward to welcoming shareholders to the Company’s Annual General Meeting

(‘AGM’), which will be held on 18 May 2023. The Notice of 2023 AGM will be distributed to Shareholders

and made available on the Company’s website.

In the meantime, the Board is grateful for the continued support of our Shareholders and the Non-

Executive Directors and I are available to engage with our stakeholders at any time.

Mark Wood CBE

Chair

15 March 2023

PensionBee Group plc

102

Corporate Governance Report

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## 2Board of Directors and Executive Management

#### Mark Wood CBE

Non-Executive Chair

Committee Membership:

Investment Committee (Chair), Nomination Committee (Chair), Remuneration Committee

Date of Appointment:

February 2021

112

External Appointments:

·

Chairman, Digitalis Reputation Limited

·

Senior Independent Director, RAC Group Ltd

·

Chairman, Utility Bidder Limited

·

Chairman, Acquis Insurance Management Limited

·

Chairman, Ondo InsurTech Plc

Career and Experience:

Mark Wood CBE has had a long and distinguished career, serving as Chief

Executive of some of the country’s largest ﬁnancial service companies, including

Prudential UK & Europe, Axa UK and Jardine Lloyd Thompson Employee Beneﬁts.

Mark is a regular commentator in the press on pensions and insurance.

Mark has been at the helm of several ﬁnancial services and technology start-ups,

including Paternoster, a regulated insurance company which he founded in 2005, and

Digitalis Reputation Limited, the online reputation management company, where he

currently serves as Chairman. Mark is a qualiﬁed Chartered Accountant. He was previously

the Chairman of the NSPCC and was awarded a CBE in 2017 for services to children.

112. Mark Wood CBE was appointed to the Board of PensionBee Group plc on 2 February 2021 and removed as a director

of PensionBee Limited, having previously been appointed to the Board of PensionBee Limited in January 2016.

#### Mary Francis CBE

Senior Independent Director

Director responsible for Employee Engagement

Committee Membership:

Audit and Risk Committee, Investment Committee, Nomination Committee, Remuneration

Committee (Chair)

Date of Appointment:

February 2021

113

External Appointments:

·

Non-Executive Director, Barclays plc and Barclays Bank plc

·

Member of the UK Takeover Appeal Board

·

Senior Adviser, Chatham House

Career and Experience:

Mary Francis CBE has extensive and diverse board-level experience across a

range of industries, including previous Non-Executive Directorships at the Bank

of England, Alliance & Leicester, Aviva, Centrica and Swiss Re Group.

Through her former senior executive positions with HM Treasury, the Prime Minister’s

Ofﬁce, and as Director General of the association of British Insurers, Mary brings strong

governance values to the Board, a strong understanding of the interaction between public

and private sectors, and skills in strategic decision-making and reputation management.

Mary was awarded a CBE in 2006 for her services to business.

113. Mary Francis CBE was appointed to the Board of PensionBee Group plc on 2 February 2021 and removed as a director

of PensionBee Limited, having previously been appointed to the Board of PensionBee Limited in November 2020.

·

Chairman, Everest Funeral Concierge

(UK) Limited

·

Chairman, Multiple Sclerosis

Society Research Appeal Board

·

Trustee, The Gregory Centre

for Church Multiplication

Annual Report and Financial Statements 2022

103

Corporate Governance Report

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#### Michelle Cracknell CBE

Independent Non-Executive Director

Consumer Duty Champion

Committee Membership:

Audit and Risk Committee (Chair), Investment Committee, Nomination Committee,

Remuneration Committee

Date of Appointment:

February 2021

114

External Appointments:

·

Chair, Fidelity Wealth Management Limited

·

Independent Non-Executive Director, Fidelity Holdings (UK Limited, Financial Administration

Services Ltd

·

Non-Executive Director and Trustee, Lloyds Banking Group Pensions Trustees Limited

·

Independent Non-Executive Director, Just Group Plc, Partnership Life

Assurance Company Limited, Just Retirement Limited, Just Retirement

Money Ltd, Partnership Home Loans Ltd, Hub Financial Solutions Ltd

·

Non-Executive Director, Sport England

Career and Experience:

Michelle Cracknell CBE has a portfolio career as a Pension Trustee and Non-Executive Director.

She has over 30 years’ experience in pensions and retirement planning, including most recently

as the Chief Executive of the Pensions Advisory Service. During her time there she signiﬁcantly

grew the number of customers and increased the channels offered, transforming the service

to provide greater support on pension freedom legislation, pension scams and transfers from

pension schemes. Michelle was awarded a CBE in 2019 for her services to the pensions industry.

Michelle started her career at a ﬁnancial advice business where she became a

shareholding Director prior to selling it to Aegon, and subsequently worked as a Strategy

Director at Skandia/Old Mutual. Michelle is a qualiﬁed Pensions Actuary.

114. Michelle Cracknell CBE was appointed to the Board of PensionBee Group plc on 2 February 2021 and removed as a

director of PensionBee Limited, having previously been appointed to the Board of PensionBee Limited in January 2016.

#### Lara Oyesanya FRSA

Independent Non-Executive Director

Committee Membership:

Audit and Risk Committee, Investment Committee, Nomination Committee, Remuneration

Committee

Date of Appointment:

April 2022

External Appointments:

·

Trustee, Shaw Trust

·

Trustee, Plan International UK Ltd

·

Co-opted Member, Committee on Benefactions, External and Legal Affairs, a Committee of the

University of Cambridge

Career and Experience:

Lara Oyesanya is the General Counsel and Company Secretary at Zepz Group and has

extensive legal, regulatory and commercial experience across multiple industries, as well

as signiﬁcant compliance, governance and data privacy expertise. She was previously

General Counsel and Chief Risk Ofﬁcer at Contis Group and has held a number of senior

roles at FTSE 100 and ﬁnancial services businesses including Klarna and Barclays.

Lara is a barrister of the Supreme Court of Nigeria and a Solicitor of the Senior

Courts of England and Wales. She is a member of the Nominating and Governance

Committee, Plan International Worldwide. Additionally, Lara is a co-opted Member,

Committee on Benefactions and External and Legal Affairs, a committee of the

University of Cambridge Council, advising the Vice Chancellor.

PensionBee Group plc

104

Corporate Governance Report

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#### Romi Savova

Chief Executive Ofﬁcer (Executive Director)

Committee Membership:

Investment Committee, Nomination Committee

Date of Appointment:

February 2021

115

External Appointments:

·

Director, PensionBee Trustees Limited

·

Director, Seen on Screen

Career and Experience:

Romi Savova founded PensionBee in 2014 to simplify

pension savings in the UK, following a difﬁcult pension

transfer experience of her own. As the Chief Executive

Ofﬁcer, she has played a pivotal role in advancing consumer

standards in the pensions industry, from reducing transfer

times to campaigning for the full abolition of exit fees.

Romi is also a member of the government’s Pensions

Dashboards Programme Steering Group, which was set

up to advise on the delivery of pensions dashboards.

Prior to founding PensionBee, Romi worked at Goldman

Sachs, Morgan Stanley and Credit Benchmark, holding

varied roles in risk management, investment banking

and ﬁnancial technology. Romi received an MBA from

Harvard Business School as a George F. Baker scholar and

graduated summa cum laude from Emory University.

115. Romi Savova was appointed to the Board of PensionBee

Group plc on 2 February 2021, having been appointed to the

Board of PensionBee Limited in December 2014.

#### Jonathan Lister Parsons

Chief Technology Ofﬁcer (Executive Director)

Committee Membership:

None

Date of Appointment:

February 2021

116

External Appointments:

·

Director, PensionBee Trustees Limited

Career and Experience:

Jonathan Lister Parsons co-founded PensionBee with Romi

in 2014. In his role as the Chief Technology Ofﬁcer, he is

passionate about bringing customers’ pension experience

into the 21st century, and using technology to transform

pension transfer processes that typically take months to a

ﬁve-minute process on a smartphone. Jonathan champions a

tech-forward culture within the business, aiming to raise the

level of technology literacy among employees, and creating

opportunities for people to develop technical skills as they

move through different roles in their career at PensionBee.

Prior to co-founding PensionBee, Jonathan founded

a digital consultancy, Penrose, and worked at British

Telecom. Jonathan holds an MSci in Experimental and

Theoretical Physics from the University of Cambridge.

116. Jonathan Lister Parsons was appointed to the Board of

PensionBee Group plc on 2 February 2021, having been appointed

to the Board of PensionBee Limited in January 2016.

Christoph J. Martin

Chief Financial Ofﬁcer (Executive Director)

Committee Membership:

None

Date of Appointment:

June 2022

117

External Appointments:

None

Career and Experience:

Christoph J. Martin is the Chief Financial Ofﬁcer of

PensionBee, having joined the Company in 2019. He is

Responsible for ﬁnancial reporting, and business planning

at PensionBee. Christoph regularly engages with the

public markets, including PensionBee’s investors, to

communicate the Company’s ﬁnancial objectives.

Christoph previously worked in private equity investment

at Providence Equity Partners, focusing on investments in

technology, media, telecommunications and education.

Prior to that he worked in mergers and acquisitions, covering

ﬁnancial institutions at Morgan Stanley. Christoph holds a BSc

in Business Administration from WU Vienna.

117. Christoph J. Martin was appointed to the Board of PensionBee

Group plc on 30 June 2022, and was subsequently appointed

to the Board of PensionBee Limited in October 2022.

Annual Report and Financial Statements 2022

105

Corporate Governance Report

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#### Lisa Picardo

Chief Corporate Ofﬁcer

Date Joined PensionBee:

March 2020

External Appointments:

•

Founding Member, Breast Cancer Now Development Board

Career and Experience:

Lisa Picardo is the Chief Corporate Ofﬁcer of PensionBee,

having joined the company in 2020. She leads the

corporate development of PensionBee, which has

included leading on the company’s IPO and subsequent

transfer to the Premium List, and plays a broader

management role across many aspects of the business.

Lisa previously worked at Morgan Stanley for thirteen years,

with the ﬁrst seven years spent in the European Mergers

and Acquisitions department, where she gained extensive

experience working on many large and complex UK public

transactions, and also played a role in ﬁrm management.

Lisa then joined the Morgan Stanley Private Equity Fund,

focused on investing in mid-market opportunities across

sectors, with an interest in consumer-facing businesses.

In 2015, Lisa founded LITTLECIRCLE, an online luxury

childrenswear retailer with a platform for pre-loved fashion.

Lisa holds a BSc in Economics from Bristol University.

Lisa is a founding member of the Breast

Cancer Now Development Board.

#### Matt Loft

Chief Design Ofﬁcer

Date Joined PensionBee:

September 2015

Career and Experience:

Matt Loft is Chief Design Ofﬁcer at PensionBee,

having joined the company in 2015. He is

responsible for the design and customer experience

of PensionBee’s products and the company’s visual

brand, bringing over eighteen years experience

in designing customer-centric products.

Prior to joining PensionBee, Matt worked at design

agencies and in-house for some of the UK’s largest

companies and organisations, including The Money

Advice Service, Legal & General, The Ministry

of Justice, Oxford University and the V&A.

#### Clare Reilly

Chief Engagement Ofﬁcer

Date Joined PensionBee:

January 2017

Career and Experience:

Clare Reilly is the Chief Engagement Ofﬁcer of

PensionBee, having joined the company in 2017.

She is responsible for the investment range and

managing the environmental, social and governance

framework in line with the PensionBee vision.

Clare previously worked in the not-for-proﬁt

sector, in Corporate Relations at Citizens Advice

and Fellowship at the Royal Society of Arts. Clare

holds a BA Hons from University College London

and an MSc from the University of Oxford in

Russian and East European Studies.

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#### Jasper Martens

Chief Marketing Ofﬁcer

Date Joined PensionBee:

September 2015

Career and Experience:

Jasper Martens is the Chief Marketing Ofﬁcer of

PensionBee, having joined the company in 2015. He

is responsible for product and marketing across the

business and brings extensive multichannel marketing

experience to PensionBee, gathered over ﬁfteen years

working in ﬁnancial services and digital agencies.

Prior to joining PensionBee, Jasper was Head of Marketing

and Communications at small business insurance

provider, Simply Business, and advised other ﬁntechs

such as Superscript on their marketing strategy. Before

moving to London, Jasper ran his own online marketing

agency which he founded in the Netherlands.

#### Tess Nicholson

Chief Operating Ofﬁcer

Date Joined PensionBee:

August 2015

Career and Experience:

Tess Nicholson is the Chief Operating Ofﬁcer of

PensionBee, having joined the company in 2015.

She is responsible for a range of operational

activities across the business, including customer

success, compliance and banking operations.

Tess was previously Operations Manager and UK

Commercial Manager at GO Markets UK Trading

Limited (formerly Vantage FX UK Trading Limited).

Tess holds a BA Hons degree in Fashion Design with

Communication from Birmingham City University and

is currently studying for a masters in Social & Political

Theory at Birkbeck, University of London.

#### Petra Miskov

Chief Risk Ofﬁcer

Date Joined PensionBee:

September 2022

Career and Experience:

Petra Miskov is the Chief Risk Ofﬁcer of PensionBee, having

joined the company in 2022. She is responsible for enterprise

risk management including maintaining an integrated risk

framework, with a special interest in collaborative risk culture.

Prior to joining PensionBee, Petra worked at the

London Stock Exchange, Goldman Sachs, Ernst &

Young, KPMG and Mercer, in a variety of senior roles in

the areas of risk management, quantitative advisory,

investment management and pension consulting.

Petra holds a MSci in Mathematics and Statistics from

the New York University and she graduated summa cum

laude from the City University of New York.

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## 3Corporate Governance Statement

UK Corporate Governance Code Compliance Statement

The Company has applied all of the principles of the UK Corporate Governance Code 2018 (the

‘Code’) as they apply to it and has complied with all relevant provisions of the Code for the ﬁnancial

year ended 31 December 2022.

Full details of the Code are available at www.frc.org.uk. Details explaining how the Company has

applied the principles of the Code can be found throughout the Annual Report.

Role of the Board

In accordance with the Code, the role of the Board is to promote the long-term sustainable success

of the Company, generating value for shareholders and contributing to wider society. The Board

of PensionBee considers how to promote the success of the Company giving due regard to all its

stakeholders, including shareholders and employees. As such, the Board participates in direct

engagement with certain stakeholder groups and engagement is reported to the Board to inform

the decision-making and business outcomes.

The Board provides overall leadership, setting the Company’s purpose, values and strategy, and

supporting the Executive Directors and the broader Executive Management Team in the delivery

of that strategy. The Board ensures that the Company has the necessary resources in place to meet

its objectives, measuring performance against them and that it operates a framework of effective

controls, enabling risk to be appropriately managed.

Further information on the Company’s vision, values, strategy, risk management framework and

engagement with stakeholders can be found in the About Us, Strategy, Managing our Risks and

Stakeholders sections of the Strategic Report.

Matters Reserved for the Board

The Board operates a policy of matters reserved for its collective decision, which includes items

that are material to delivering on the Company’s strategy and purpose, including strategic issues,

structure and capital, ﬁnancial reporting and controls, material agreements, communications with

shareholders, board appointments and remuneration, risk assessment and internal controls, and

corporate governance. These matters include, but are not limited to:

•

Responsibility for leadership, purpose, values and standards, monitoring progress against each

•

Approving annually a strategic plan and objectives

•

Approving operating and capital expenditure budgets and any material changes to them

•

Approving changes relating to capital and corporate structure

•

Approving the ﬁnancial results including the annual accounts, interim and preliminary results

•

Approving the Group’s risk management and treasury policies

•

Approving major capital projects, investments or contracts in excess of the delegated amount

•

Approving changes to the structure, size and composition of the Board

•

Ensuring a satisfactory dialogue with shareholders

•

Ensuring the maintenance of a sound system of internal control and risk management

•

Maintaining oversight of whistleblowing arrangements

A copy of the ‘Schedule of Matters Reserved for the Board’ can be found on the Company’s website

at: www.pensionbee.com/investor-relations/esg.

Governance Structure

The Disclosure Panel is responsible for monitoring the existence of inside information and its

disclosure to the market. The Disclosure Panel comprises the Chair, the Chief Executive Ofﬁcer (‘CEO’),

the Chief Corporate Ofﬁcer (‘CCO’), the Chief Financial Ofﬁcer (‘CFO’), the Senior Legal Counsel and

the Company Secretary.

Details of the Risk Stakeholder Group and the Information Security Committee can be found on

pages 92 to 97 of the Managing our Risk section of the Strategic Report.

PensionBee Group plc Board of Directors

Investment Committee

Audit and Risk Committee

Nomination committee

Remuneration committee

Chief Executive Ofﬁcer

Executive Management

Team

Company Secretary

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Board Committees

The Board has delegated a number of its responsibilities to the Audit and Risk Committee, the

Nomination Committee, the Investment Committee and the Remuneration Committee. Each of

these Committees has a terms of reference document, which is reviewed annually by the Board and

Committees respectively to ensure that they remain appropriate to support effective governance.

Details of the role, composition and activities of each Committee during the year are set out in their

respective reports on the following pages within this Corporate Governance Report.

A copy of the Terms of Reference for each of the Board Committees can be found on the Company’s

website at: www.pensionbee.com/investor-relations/esg.

The Operation of Board & Committee Meetings

The Board generally aims to meet up to twenty times per year across the Board and Committees, with

each meeting’s activity being planned ahead of time and set out in a formal Annual Board Activity

Calendar, which is approved by the Board. The Board and Committee meetings are generally planned

around key events in the corporate calendar, which ensures that the Board receives appropriate

information at the appropriate time and that all key operational, ﬁnancial reporting and governance

matters are discussed during the year.

With respect to Board and Committee meetings, the Chair, the CEO, the relevant Executive

Management sponsor and the Company Secretary set the Board’s agenda, ensuring that there is

sufﬁcient focus on strategy, performance, value creation, culture, stakeholders and accountability. A

detailed presentation is prepared and circulated in advance of each meeting, including updates from

the CEO, the CFO and other Executive Management Team members. The Company Secretary also

prepares a report every quarter for Board meetings, covering matters including the latest governance

and company law updates.

Roles and Responsibilities

The Code requires there to be a clear division of responsibilities between the Chair and the CEO,

set out in writing and agreed by the Board. The Board feels that it is important to highlight that

although they agree with the approach set out in the Code, they recognise that overly prescribing

the responsibilities of the Chair and the CEO may reduce ﬂexibility to act in unforeseen circumstances.

Accordingly, the document sets out a clear division of responsibilities but does not intend to provide

a deﬁnitive list of the individual responsibilities of the Chair or the CEO.

A copy of the ‘Division of Matters between Chair and Chief Executive’ can be found on the Company’s

website at: www.pensionbee.com/investor-relations/esg.

Role of the Chair

The Chair (Mark Wood) is responsible for leadership of the Board and for ensuring its overall

effectiveness in directing the Company and in all aspects of its role, including the satisfaction of its

legal, regulatory and shareholder responsibilities, and promoting the highest standards of integrity,

probity and corporate governance. The Chair has responsibilities relating to Board meetings, Board

composition, induction and performance evaluation processes and relations with shareholders

and other stakeholders. At appropriate intervals during the year, the Chair holds meetings with the

Non-Executive Directors without the Executive Directors present in order to facilitate a full and frank

discussion.

Role of the Chief Executive Ofﬁcer

The Chief Executive Ofﬁcer (Romi Savova) leads the team with executive responsibility for running

the businesses of the Group. The CEO reports to the Board, and is responsible for all executive

management matters of the Group.

Role of the Independent Non-Executive Directors

The Non-Executive Directors (Mary Francis, Michelle Cracknell and Lara Oyesanya) are all

independent, providing constructive challenge, strategic guidance, offering specialist advice and

holding management to account, given their experience in both executive and non-executive

roles throughout their careers. The Non-Executive Directors also contribute to the identiﬁcation of

principal business risks and the determination of risk appetite and monitoring of the internal control

framework. They provide independent judgement to the Board and also monitor compliance with

the regulatory principles and requirements.

Role of the Senior Independent Director

The Code requires that the Board should appoint one of the Independent Non-Executive Directors

to be the Senior Independent Director, providing a sounding board for the Chair and serving as

an intermediary for the other Directors and shareholders if they have concerns that have not been

resolved through the normal channels of the Chair or the Chief Executive Ofﬁcer. Led by the Senior

Independent Director, the Non-Executives meet without the Chair present at least annually to appraise

the Chair’s performance, and on other occasions as necessary. Mary Francis has been appointed as the

Senior Independent Director.

A copy of the ‘Role of the Senior Independent Director’ can be found on the Company’s website at:

www.pensionbee.com/investor-relations/esg.

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Company Secretary

As part of the Company’s ongoing commitment to corporate governance, the role of Company

Secretary was brought ‘in-house’ in 2022. The Board appointed Michael Tavener as Company Secretary

on 25 August 2022, with Prism Cosec (Company Secretary from March 2021) contemporaneously

stepping down from the position. Michael Tavener is a Fellow of the Chartered Governance Institute

with over 15 years of company secretarial experience.

The Company Secretary supports the Board and each of the four Board committees and is in attendance

at all meetings. All Directors have access to the services of the Company Secretarial team, who are

available to advise on matters including company law, governance and best practice, whilst assisting

the Board in ensuring that the correct policies, processes and information are tabled for discussion,

noting or recording approval at the correct point in time throughout the year. The Company Secretarial

team works with members of the Executive Management Team and the respective Chairs of the Board

and Committees to ensure that Board meeting packs are circulated to Directors in a timely manner

and that the information contained in them is clear and accurate.

Composition, Independence and Attendance in 2022

The Board comprised seven directors (including the Chair) by the end of the year, with the appointment

of Lara Oysesanya and Christoph J. Martin in April 2022 and June 2022 respectively. Having

considered circumstances which could be likely to impair a Non-Executive Director’s independence,

it was determined that Mary Francis, Michelle Cracknell and Lara Oyesanya were considered to be

independent and that the Company continued to comply with Provision 11 of the Code, with at least

half of the Board (excluding the Chair) being composed of independent Non-Executive Directors.

Further details setting out the experience, skills and professional experience of the Non-Executive

Directors are set out on pages 103 to 107 of the Board of Directors and Executive Management section

of this Corporate Governance Report.

During the course of 2022, the Board has had twelve formally scheduled meetings, with additional

ad hoc meetings or calls convened to deal with various matters in between. Meetings were held via

video conference to ensure attendance and inclusivity. The Executive Management Team were also

frequently present at Board and Committee meetings, together with other advisors or contributors

as appropriate. The table following shows the attendance of each Director at the formal scheduled

meetings of the Board and Committees of which they are a member:

Director

Board

Meetings

Eligible/

Attended

Audit and Risk

Committees

Eligible/

Attended

Remuneration

Committee

Eligible/

Attended

Nomination

Committee

Eligible/

Attended

Investment

Committee

Eligible/

Attended

Mark Wood

12/12

-

4/4

3/3

3/3

Mary Francis

12/12

7/7

4/4

3/3

3/3

Michelle Cracknell

12/12

7/7

4/4

3/3

3/3

Lara Oyesanya

8/8

4/4

2/2

2/2

2/2

Romi Savova

12/12

-

-

3/3

3/3

Jonathan Lister Parsons

12/12

-

-

-

-

Christoph J. Martin

7/7

-

-

-

-

The Non-Executive Directors are committed to devoting adequate time to the business to discharge

their responsibilities effectively. As set out in their appointment letters, the Non-Executive Directors

are required to attend scheduled Board and Committee meetings and to become more involved for

periodic special activities if required. All Directors must advise the Board of any changes to existing

commitments or new commitments that may have implications on their ability to commit sufﬁcient

time to their duties.

Where Directors are unable to attend a meeting, they are encouraged to submit any comments on

papers or matters to be discussed to the Chair in advance to ensure that their views are recorded and

taken into account during the meeting.

Key Activities During The Year

The annual Board Activity Calendar setting out agenda items for each scheduled Board and Committee

meeting is approved by the Board each year.

The calendar takes into account key points in the regulatory and ﬁnancial cycle, and includes regular

business, corporate, investor and employee updates from the CEO and the CCO, regular updates on

the ﬁnancial performance and business planning from the CFO and quarterly updates on governance

and company law matters from the Company Secretary. In addition, the Board has received updates

from the work of the Committees, other members of the Executive Management Team and from

external advisors and contributors where appropriate.

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Strategy

Finance

Operational

•

Approved the Company’s transfer to the Premium Segment of

the London Stock Exchange and associated workstreams.

•

Participated in the annual Board strategy session.

•

Reviewed and approved the FY2023 budget

and ﬁnancial strategy, including going concern

considerations and stress testing.

•

Reviewed and approved the full-year results,

the half-year results and the quarterly trading

announcements and presentations.

•

Reviewed monthly management accounts,

performance analytics and regular ﬁnance updates.

•

Reviewed regular operational updates

provided in the CEO Report.

•

Participated in deep dives on the operational elements of the

Company’s strategy, led by the Executive Management Team.

People

Environment & Social

Governance & Risk

•

Reviewed and appointed one Non-Executive Director

and one Executive Director to the Board.

•

Participated in an all-Company Town Hall event to engage with

employees and gather insight and feedback on key ESG priorities.

•

Reviewed progress on the Company’s Culture

Programme (via Nomination Committee).

•

Reviewed work on Diversity, Inclusion and Equality

and approved the associated goals and policies.

•

Received updates on the workforce and workforce engagement.

•

Reviewed and approved the PensionBee Impact Plan.

•

Participated in a deep dive session on TCFD requirements

and the action plan for reporting and integration into

the business (via the Investment Committee).

•

Approved the adoption of the ISS Socially Responsible

Investment (SRI) Voting Policy in respect of the

Tailored Plan managed by BlackRock and certain

plans managed by State Street Global Advisors.

•

Reviewed and approved the ESG Policy, the Human

Rights and Reasonable Supplier Policies.

•

ESG Materiality assessment update.

•

Participated in a deep dive session on Consumer Duty

requirements, with regular progress updates on implementation.

•

Reviewed the outputs from the 2022 Board

and Committee Evaluation.

•

Reviewed key corporate governance

documentation and policies.

•

Reviewed the principal and emerging risks and

uncertainties which could impact the Company.

•

Reviewed Information Security Committee Updates.

•

Participated in a Risk deep dive session

(via the Audit & Risk Committee).

Information and Support

Agendas and accompanying papers are distributed to the Board and Committee members in advance

of each Board or Committee meeting. Where necessary, separate papers are prepared to support

speciﬁc matters requiring Board decision or approval and the Non-Executives provide ongoing

feedback to the CEO, CCO and Company Secretary on the content of papers to ensure they continue

to support effective debate and decision-making by the Board.

Minutes of all Board and Committee meetings are taken by the Company Secretary and circulated

to the Board for approval as soon as practicable following the meetings. Speciﬁc actions arising from

meetings are recorded both in the minutes and on a separate tracker, thereby facilitating the effective

communication of actions to those responsible and allowing the Board to monitor progress.

Any Director may instigate an agreed procedure whereby independent professional advice reasonably

necessary to enable them to carry out their duties may be sought at the Company’s expense. No such

advice was sought by any Director during the year.

Training and Development

The Board participated in the Company’s comprehensive annual compliance training, which included

a module on Equality & Diversity, and an externally provided training on the Senior Managers and

Certiﬁcation Regime. Additionally, this year the Board also attended sessions provided by external

counsel in respect of Directors’ Responsibilities and Obligations, the Listing Rules, the Takeover Code

and Disclosure & Transparency Rules.

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The Company Secretary also provided quarterly updates to the Board and Committees on regulatory

and corporate governance and company law matters.

A full, formal and tailored induction programme was provided to Lara Oyesanya on her appointment

to the Board in April 2022.

The induction programme comprised:

•

The provision of a comprehensive set of documentation covering key ﬁnancial, operational,

strategic and governance matters.

•

One-to-one meetings with each of the other Directors and members of the Executive Management

Team.

•

Attendance at one of the Company’s weekly Show N Tell meetings, providing Lara with an

opportunity

to introduce herself to colleagues, covering her background, experience and reasons

for joining the Board, and for employees to ask questions.

Christoph J. Martin was appointed to the Board as an Executive Director in June 2022. Given his

existing role as Chief Financial Ofﬁcer,

his induction focused on the provision of brieﬁngs on corporate

governance matters and his duties as a director.

The Chair and Company Secretary have remained available to support Lara and Christoph in instances

where they have required clariﬁcation or advice, as is the case in respect of all Directors.

Board Evaluation and Effectiveness

At the end of the year, a formal and rigorous internal performance evaluation was conducted in respect

of the Board and each of its Committees, covering processes that underpin the Board and Committee

effectiveness, Board and Committee constitution and commitment, Board dynamics, culture, values

and strategy and stakeholder oversight. The evaluations were conducted by way of questionnaires

for each Director to complete, with responses provided to the Chair and the Company Secretary,

followed by further calls with the individual Directors and the Chair. The Chair’s performance was also

discussed by the other Non-Executive Directors, led by the Senior Independent Director, and feedback

was subsequently relayed to the Chair.

A summary of the responses was provided and discussed at the Board’s meeting in December 2022.

The results of the Board evaluation indicated strong performance and effectiveness of the Chair,

Senior Independent Director, Board and Committees. Full details are set out on pages 115 to 118 of

the Nomination Committee Report within the Corporate Governance Report.

Details of the progress that was made during 2022 against the themes and outputs from the 2021

Board Evaluation process are set out as follows:

Theme

Progress Update

Further appointments to the

Board to further strengthen

the depth and breadth of skills,

knowledge and experience.

Ensuring a focus on diversity at a Board

level to reﬂect the customer base.

•

Appointment of Lara Oyesanya as

a Non-Executive Director.

•

Appointment of Christoph J. Martin

as an Executive Director.

A desire to strengthen

knowledge in the area of ESG.

•

Update on Company’s ESG Materiality Assessment.

•

ESG workstreams update provided to the

Board as part of a Strategy Session.

•

Presentation on Diversity, Inclusion & Equality and the

Culture Programme by the Company’s Head of Culture,

Inclusion & Wellbeing to the Nomination Committee.

•

TCFD Disclosure requirements presented

to the Investment Committee.

Horizon scanning as part of the Board

materials, alongside deep-dive sessions

on particular aspects of the business.

•

In addition to the topic-speciﬁc presentations detailed

above, the Board also received presentations on:

•

The FCA’s forthcoming Consumer Duty requirements.

•

Perspectives on the Macroeconomic Outlook.

•

Operational deep-dives, focused on

risk and strategy sessions.

•

Provision of quality governance

update (horizon scanning).

Investor perceptions

around the business

•

Regular investor relations updates, including

research analyst sentiments and investor

perspectives provided to the Board.

•

Feedback from investors, including on

the ESG Materiality Assessment.

Continuing to receive concise

Board papers plus other papers

outside of the Board cycle.

•

Evolved the format of Board papers, reports and minutes.

•

Operational, ﬁnancial and corporate updates

provided by the CEO, CFO, CCO and other

members of the Executive Management Team

to the Board, outside of the Board cycle.

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Appointment and Election

Following the Board and Committee performance evaluation conducted at the end of 2022, the Board

has conﬁrmed that it considers all Directors to be effective, committed to their roles and to have

sufﬁcient time to perform their duties.

All Directors are subject to election by shareholders at the ﬁrst Annual General Meeting following their

appointment and to annual re-election thereafter, in accordance with the Code.

Current Service Contracts and Terms of Engagement

All of the Directors have service agreements or letters of appointment, details of which are set out below.

Executive Directors

Name (Position)

Date of Service

Agreement

Notice Period by

Company (months)

Notice period by

Director (months)

Romi Savova (CEO)

16 March 2021

6 months

6 months

Jonathan Lister Parsons (CTO)

16 March 2021

6 months

6 months

Christoph J. Martin (CFO)

30 June 2022

6 months

6 months

Non-Executive Directors

Name

Date of Appointment

Notice Period by

Company (months)

Notice Period by

Director (months)

Mark Wood

2 February 2021

3 months

3 months

Mary Francis

2 February 2021

3 months

3 months

Michelle Cracknell

2 February 2021

3 months

3 months

Lara Oyesanya

21 April 2022

3 months

3 months

The Non-Executive Directors (including the Chair) do not have service contracts, but are instead

appointed by letters of appointment. Each appointment is for a ﬁxed term ending on the Company’s

third annual general meeting following the Company’s listing, but each Independent Non-Executive

Director may be invited by the Company to serve for a further period. In any event, each appointment

is subject to annual re-election by the Company at each annual general meeting, and each Non-

Executive Director’s appointment may be terminated at any time with three months’ written notice.

Conﬂicts of Interest

Rules concerning Directors’ conﬂicts of interests are set out in the Company’s Articles of Association.

All other signiﬁcant commitments and potential conﬂicts of interest which a Director may have are

required to be disclosed both before appointment and on an ongoing basis, and arrangements would

be put in place, as and when it is considered appropriate, to manage conﬂicts, including any which

result from signiﬁcant shareholdings. All Directors are generally asked to conﬁrm that they do not

have any conﬂicts of interest at the beginning of each Board and Committee meeting.

Whistleblowing

The Company’s Whistleblowing Policy outlines the Company’s approach to whistleblowing. The

policy recognises that whistleblowing is an important activity that helps ﬁrms to learn about and

resolve problems before they escalate further. Whistleblowing also helps the FCA regulate the ﬁnancial

services sector and information provided by whistleblowers has contributed to ﬁnes, permissions

changes and other interventions. The aim of the policy is to ensure the Company has a ﬁt-for-purpose

whistleblowing procedure that encourages employees to come forward with disclosures without fear

of reprisal. The Company’s whistleblowing champion is Michelle Cracknell, Chair of the Audit and Risk

Committee.

Stakeholder Engagement

The Directors recognise their duty under Section 172 of the Companies Act to consider the interests

of stakeholders, and the nature of our business means that the interests of our stakeholders (including

customers, employees, suppliers, shareholders, our communities, government and regulators and our

planet) are front of mind in the Board’s decision-making process. Further information relating to how

we engage with our stakeholders, together with the Section 172 Statement, are set out on pages 56

to 70 of the Stakeholders section of the Strategic Report.

Many of the stakeholder relationships are managed by the CEO and other members of the Executive

Management Team, with regular updates provided to the Board and Committees as appropriate. The

Chair of the Board or Committees will offer support on any signiﬁcant matters relating to their areas

and direct engagement where appropriate.

Employee Engagement

The Board engaged with the wider workforce during the year via existing channels and initiatives that

are in place across the Company to ensure that our employees are listened to and well represented,

including (but not limited to):

•

Workforce engagement events with the Board, including a Company-wide Town Hall meeting

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(to discuss key topics identiﬁed as being important to employees through the Company’s ESG

Materiality Assessment), providing employees with the opportunity to meet and engage with the

Board, and enabling the Board to gain valuable direct insights.

•

Weekly all-Company Show N Tell meetings with the CEO and other members of the Executive

Management Team. Upon joining the Company, Lara Oyesanya also attended one of the

Company’s weekly Show N Tell meetings to talk about her experience and engage with colleagues.

•

Participation from Board members in diversity events.

•

Review of Annual Diversity, Inclusion, Equality & Support Survey of all employees, to seek feedback

and measure progress.

•

Review of ongoing Culture Programme, with the Head of Culture, Inclusion & Wellbeing sharing

insights with the Board from the lived experience focus groups run with our diverse employee

base to gather feedback to enhance the Company’s values-based culture.

The Board was kept apprised of employee matters and engagement through updates provided by the

Senior Independent Director, the CEO, other members of the Executive Management Team and the

Head of Culture, Inclusion & Wellbeing, at Board and Committee meetings.

Further detail relating to how we engage with our employees is set out on pages 36 to 45 of the Our

People section and pages 56 to 70 of the Stakeholders section of the Strategic Report.

Relations with Shareholders

The Board is committed to proactive and constructive engagement with the Company’s shareholders

and is keen to ensure that shareholder views are well-understood. The Company’s shareholders

include shareholders who had invested in the Company when it was a private business, institutional

investors, customers (some of whom became shareholders at the time of the Company’s listing) and

our employees who either are, or will become, shareholders in PensionBee.

Investor relations is managed by the CEO, CFO and the CCO, who regularly drive shareholder and

analyst engagement. Virtual one-to-one investor meetings and roadshows are structured around the

regular communication of ﬁnancial and operational results, including quarterly trading statements

and presentations to investors and analysts, with recordings being made available on the Company’s

website. Regular engagement aims to ensure that shareholders and sell-side analysts understand the

Company’s investment case, strategy and performance.

Regular updates are provided to the Board so that they are well-informed of views on a variety of

topics, such as ﬁnancial performance and environmental, social and governance considerations.

Feedback from external advisors to the Company, including its corporate brokers and press agency,

who are actively engaged with the investor and analyst communities, is also given as required.

Further information relating to how we engage with our shareholders is set out on pages 56 to 70 of

the Stakeholders section of the Strategic Report.

Going Concern and Viability Statement

The Directors have assessed the viability of the Group over a period that exceeds the 12 months

required by the going concern provision. Details of that assessment are set out in the Viability

Statement on page 98 of the Strategic Report.

Annual General Meeting

The Board looks forward to welcoming shareholders to the Company’s Annual General Meeting

(‘AGM’), which will be held on 18 May 2023. The Notice of 2023 AGM will be distributed to Shareholders

and made available on the Company’s website, and where appropriate, by an announcement via a

Regulatory Information Service, if any changes are required to be made to the AGM arrangements.

The hybrid format of our AGM will give shareholders the opportunity to participate virtually in an

inclusive way, providing the Board with an opportunity to communicate directly with, and answer

questions from, both retail and institutional shareholders. Shareholders will be able to view the AGM

proceedings and ask questions online via a chat function or by phone. Further details will be set out

in the Notice of 2023 AGM.

Mark Wood CBE

Non-Executive Chair

15 March 2023

PensionBee Group plc

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## 4Nomination Committee Report

#### Mark Wood CBE

Chair, PensionBee Nomination Committee

Dear Shareholder,

On behalf of the Board, as Chair of the Nomination Committee, I am pleased to present the Nomination

Committee Report for the year ended 31 December 2022. This report is intended to provide

shareholders with insight into the areas of focus considered and the nature of the work undertaken

by the Nomination Committee.

It has been another busy year for PensionBee, with its transfer from the High Growth Segment to

the Premium Segment of the Main Market of the London Stock Exchange (the ‘LSE’) in April 2022.

In addition to changes to the Board made in the run up to our initial public listing, in the context of

the Premium transition, one of the Committee’s key focuses this year has been on the composition

of the Board, the Board’s Committees and the Executive Management Team. Of particular note, we

have overseen the appointment of Lara Oyesanya, our new Independent Non-Executive Director, and

of Christoph J. Martin, our Chief Financial Ofﬁcer, and have implemented the formal board induction

process that we designed last year.

The Committee has also focused its time and attention on the Company’s culture programme, and

its Diversity, Inclusion & Equality Policy, goals and initiatives, matters which sit critically at the heart of

our business and are key to ensuring that we continue to look after our people and foster an inclusive

environment that allows all of our team to thrive and to ultimately serve our customers.

Building on our existing succession plan, we have further sought to deepen the exercise to consider

the broader Executive Management Team as well as the Board.

And lastly, we have reviewed the key action items from the 2021 board evaluation process, and have

developed and completed our Board and Committee evaluation process for 2022, with its scope now

extending to include perspectives from our two new Board Directors.

Roles and Responsibilities

The role of the Nomination Committee is set out in its terms of reference, which is available on the

Company’s website. The duties of the Nomination Committee include, but are not limited to the

following:

Duties of the Nomination Committee

Regularly reviewing the structure, size and composition of the Board (including skills, knowledge,

experience and diversity) and recommending changes

Putting in place and reviewing Board and senior management succession plans and appointments

and overseeing the development of a diverse pipeline

Taking an active role in setting and meeting diversity objectives and strategies and monitoring their

impact

Overseeing the hiring and evaluation process for new Directors and ensuring they receive a full, formal

and tailored induction

Reviewing the leadership needs of the organisation with a view to ensuring the continued ability of

the organisation to compete effectively in the marketplace

Reviewing the results of the Board evaluation process that relate to the composition of the Board and

succession planning

Reviewing annually the time required from Non-Executive Directors

Annual Report and Financial Statements 2022

115

Corporate Governance Report

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Committee Members and Attendance

Committee Member

Position

Eligible

Meetings

Attended

Meetings

Mark Wood

Chair of the Committee

3

3

Mary Francis

Senior Independent Director

3

3

Michelle Cracknell

Independent Non-Executive Director

3

3

Lara Oyesanya

Independent Non-Executive Director

2

2

Romi Savova

Chief Executive Ofﬁcer

3

3

The Nomination Committee must comprise not less than three Directors, with the majority of

members being Non-Executive Directors who are independent.

Mark Wood, Michelle Cracknell, Mary Francis and Romi Savova were members of the Nomination

Committee from the time of the Company’s listing and as at 31 December 2022. Lara Oyesanya was

a member of the Nomination Committee from the time of appointment in April 2022 and as at 31

December 2022. Further biographical details are set out on pages 103 to 107 of the Board of Directors

and Executive Management section of the Corporate Governance Report.

Meetings are held at least twice a year at appropriate times and otherwise as required. The Committee

met three times across the year to 31 December 2022, with all meetings being held by video

conference. In addition to the Committee members, other regular attendees included the CTO and

the CCO, the latter being the Executive Management sponsor of the Committee.

After each meeting, the Chair of the Committee reports to the Board on the Committee’s proceedings

in respect of all matters within its duties and responsibilities.

Committee Key Activities

Board Composition, Recruitment and Induction

Following its annual review of Board and Committee composition, the independence of Non-

Executive Directors and their time commitment, the Nomination Committee conﬁrmed to the Board

that it remained satisﬁed that the balance of skills, experience, independence and knowledge on the

Board and Committees was appropriate.

This year, we agreed and completed the formal recruitment process of an additional Non-Executive

Director. The selection process included:

•

The Committee agreeing the skill proﬁle, knowledge and experience that was required.

•

Creating and approving the role speciﬁcation.

•

Advertising the role externally on Workable, NED on Board and Dynamic Boards.

•

Talent team collating the potential candidates for review and the CEO and CCO reviewing the

candidate proﬁles to create a shortlist of diverse candidates for the two-step interview process.

•

First stage interviews with the CEO and the CCO.

•

Second stage interviews with the Non-Executive members of the Committee.

•

Selecting a preferred candidate and undertaking the compliance requirements of the Financial

Conduct Authority’s Senior Managers and Certiﬁcation Regime.

•

The Committee undertaking a ﬁnal review of the preferred candidate (before making a decision to

recommend one candidate to the Board for appointment).

In March 2022, we concluded our process and made a recommendation for the appointment of Lara

Oyesanya as an additional Independent Non-Executive Director to the Board. Lara was appointed to

the Board in April 2022 in connection with the Company’s transfer to the Premium Segment, bringing

with her extensive legal, regulatory and commercial experience, adding to the skills and diversity of

the Board.

2022 Key Activities

Overseeing appointment of new Non-Executive and Executive Board members

Reviewing Committee Terms of Reference

Reviewing Committee Work Plan for 2022 and approving Committee Programme for 2023

Reviewing membership of Board and Committees

Reviewing time commitment from Non-Executive Directors

Reviewing the Board Succession Plan

Reviewing the Board Evaluation process

Completing the Nomination Committee evaluation process

Overseeing the application of the Board Induction Programme

Reviewing updates on the Culture Programme and Diversity, Inclusion & Equality

PensionBee Group plc

116

Corporate Governance Report

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This year, the Nomination Committee also considered and recommended the addition of a further

Executive Director to the Board during the course of 2022. Christoph J. Martin was appointed to the

Board in June 2022, having joined PensionBee in 2019, then graduating into the role of Chief Financial

Ofﬁcer in 2020 and playing a key role in the Company’s listing.

A full, formal and tailored induction programme was provided to Lara Oyesanya upon appointment,

comprising:

•

The provision of a comprehensive set of documentation covering key ﬁnancial, operational,

strategic and governance matters.

•

One-to-one meetings with each of the other Directors and members of the Executive Management

Team.

•

Attendance at one of the Company’s weekly Show N Tell meetings, providing Lara with an

opportunity to introduce herself to colleagues, covering her background, experience and reasons

for joining the Board, and for employees to ask questions.

Given Christoph J. Martin’s existing role as Chief Financial Ofﬁcer, his induction focused on the

provision of brieﬁngs on corporate governance matters and his duties as a director.

Succession Planning

In relation to succession planning, the Nomination Committee reviewed an expanded succession plan,

which incorporated new Board members and extended coverage to the full Executive Management

Team. The succession plan primarily considers what would occur in the event of unexpected incapacity

given that there were no planned departures or retirements.

It was agreed that if the Chair of the Board was incapacitated, the Senior Independent Director would

ﬁll his position on an interim basis, and that if one of the Independent Non-Executive Directors was

to become incapacitated, another Non-Executive Director would cover the position of Chair of the

Committees as required. If a Non-Executive became unable to perform their duties, the Company

would need to ensure that the Independent Director majority was maintained, and as such, the

Company would seek to appoint a recruitment specialist to assist with completing the recruitment

process expediently. The Company considered that the additional appointment of Lara Oysesanya,

would further enhance the Board’s ability to continue functioning effectively should an existing Non-

Executive Director become unexpectedly unavailable.

Contingency plans and process steps were also agreed with regards to the unexpected incapacity

of any of the three Executive Directors, with the approach dependent on the anticipated period

of absence. In regards to short-term periods of absence, plans are in place to support each of the

relevant roles internally. As regards any periods of longer-term absence, the Board would consider

both external recruitment and internal replacements as appropriate at that point in time.

As part of the planned exercise, the scope of the succession plan was also expanded to cover the full

Executive Management Team and the Company Secretary, similarly detailing steps that would be

taken for various unexpected periods of absence.

The Nomination Committee was satisﬁed that the succession plan and contingency arrangements in

place were appropriate for the Company’s stage of development and in line with its risk appetite. We

agreed that we would look to continue to evolve the succession plan further in the coming year to

consider development plans for high performing individuals as necessary.

Board Evaluation

As part of the work of the Nomination Committee, a process for the Company’s annual board

evaluation was developed and agreed. Building on the previous year’s board evaluation, a formal and

rigorous internal performance evaluation was designed and conducted in respect of the Board and

each of its Committees, covering processes that underpin the Board and Committee effectiveness,

Board and Committee constitution and commitment, Board dynamics, culture, values and strategy

and stakeholder oversight. The evaluations were conducted by way of online questionnaires, with

responses provided to the Chair and the Company Secretary, followed by further calls between each

of the individual Directors and the Chair and the Company Secretary. A summary of the responses was

provided and discussed at the Board’s meeting in December 2022.

The results of the Board evaluation indicated strong performance and effectiveness of the Board and

Committees. It was noted that they were well chaired and supported by the company secretarial

department and by the Executive Management sponsors. The corporate governance structure was felt

to be commensurate with the Company’s size and requirements. Importantly, the dynamic between

the Non-Executive Directors and the Executive Directors was felt to be strong and professional, with

the right level of constructive challenge and support being provided.

Key themes that surfaced for focus and development included:

•

Further strengthening the skills or knowledge at a Board level in areas including cyber risk and

marketing.

•

Shifting the temporal balance of Board meetings towards horizon scanning and strategic discussion

as the Company moves towards proﬁtability.

•

Regular operational and risk focused ‘deep dives’, to include themes such as resilience.

•

Continuing to evolve the Company’s succession plan.

•

Reviewing external relationships and in particular the perspectives of the Company’s key stakeholders.

Annual Report and Financial Statements 2022

117

Corporate Governance Report

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The Nomination Committee will consider adopting an externally facilitated Board evaluation in due

course, aligning with the UK Corporate Governance Code requirement for FTSE 350 companies to

carry out an externally facilitated evaluation of the Board at least every three years.

Culture Programme

In recognition of the importance that the Company places on its people and its culture, the Company

has built a programme to focus on the development and enhancement of its values-based culture.

Led by the Head of Culture, Inclusion and Wellbeing, the Company developed and formalised its

programme based on engagement with employees across the company through focus and lived

experience groups, designed to capture the breadth of our diverse employees’ experiences. Having

identiﬁed what employees valued about the culture at PensionBee and identifying priority areas for

improvement, as part of a continuous process across the year, the Company then developed a series of

initiatives to enhance employees’ experience where opportunities for improvement were identiﬁed.

As part of the work of the Nomination Committee, we were pleased to have reviewed the progress,

ﬁndings and initiatives of the culture programme, throughout the year.

Further detail is set out on pages 56 to 70 of the Stakeholders section and on pages 71 to 81 of the ESG

Considerations section of the Strategic Report.

Diversity, Inclusion & Equality

The Board believes that the make-up of PensionBee’s employees should reﬂect all areas of society,

across all levels of the business, to better reﬂect, represent and serve the Company’s diverse customer

base. PensionBee welcomes everyone regardless of gender, race, religion, size, age, sexuality or

disability and aims to create an inclusive working environment in which everyone has equal access

to opportunities and is treated with fairness and dignity. The Company is committed to promoting

equality, diversity and inclusion, preventing unlawful discrimination and ensuring that all colleagues

feel respected and safe at work. It does this through measures such as training, anonymised hiring and

promotion cycles and inclusion in the Company’s performance matrices, but also informally through

its diversity events and initiatives.

The Company published its Diversity, Inclusion, Equality Policy with broad goals for 2022, which

included gender balance at all levels and representation of Asian/Black/Mixed/Multiple/Other ethnic

backgrounds to match the UK population across all levels. PensionBee was proud to achieve 52%

female and minority gender representation across its entire employee base, 57% across its Board and

50% across its Executive Management Team, exceeding the FCAs requirements to have at least 40%

women on the board and at least one senior board position being held by a woman.

118

PensionBee

also achieved 40% Asian/Black/Mixed/Multiple/Other ethnic representation across its entire employee

118. Supported by analysis from PensionBee’s HR information system, November 2022.

base, 20% at Executive Management level and 14% at Board level, welcoming the introduction of the

FCA’s requirement for at least one board member being from an Asian/Black/Mixed/Multiple/Other

ethnic background.

118

Appointments to the Board and Committees are based on merit, taking into consideration the

individual’s skills, knowledge and experience, but there is also a focus on promoting diversity among

the Board and Committees so as to ensure the composition is appropriately balanced.

As part of the work of the Nomination Committee, we reviewed the Diversity, Inclusion and Equality

Policy, together with the results of the Company’s annual Diversity, Inclusion, Equality & Support

Survey, reviewing progress made across the year and discussing next steps and recommendations

that resulted.

Further detail is set out on pages 56 to 70 of the Stakeholders section and on pages 71 to 81 of the ESG

Considerations section of the Strategic Report.

Nomination Committee Evaluation

During 2022, the Board carried out an internally facilitated Board Effectiveness evaluation that included

an assessment of the Committee’s performance. I am pleased that this concluded that we continue to

operate effectively. The Board was satisﬁed that the Committee’s composition was appropriate with

the right balance of skills and experience among its members, enhanced with the appointment of

Lara Oyesanya.

Nomination Committee Priorities for 2023

For 2023, the Committee will focus its work around the further evolution of its succession plan

and team development, continuing to consider any actions that need to be taken with respect to

supporting the business, with a lens of increasing diversity as needed.

Appointment of Directors

The Committee is satisﬁed with the Board’s effectiveness and has recommended that all members of

the Board be put forward for appointment at the 2023 Annual General Meeting.

Mark Wood CBE

Chair of the Nomination Committee

15 March 2023

PensionBee Group plc

118

Corporate Governance Report

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## 5Investment Committee Report

#### Mark Wood CBE

Chair, PensionBee Investment Committee

Dear Shareholder,

On behalf of the Board, as Chair of the Investment Committee (the ‘Committee’), I am pleased to

present the Investment Committee Report for the ﬁnancial year ending 31 December 2022. This

report provides shareholders with an insight into the areas of focus considered, and the nature of the

work undertaken by the Investment Committee.

2022 has been characterised by volatile global investment markets, rising nominal interest rates

and heightened inﬂation. During the year, the Investment Committee focused time and attention

on reviewing the PensionBee pension product offering, monitoring the associated performance

and risk proﬁles, and ensuring that we continue to offer our customers value for money. Our ﬁrst

full Governance Advisory Arrangement (GAA) assessment, led by Zedra Trustees, concluded that the

PensionBee Investment Pathways product decumulation range provides excellent value for money.

The Investment Committee has continued to ensure our asset managers are held responsible for

providing the highest levels of service and security for our customers.

Additionally, we are pleased to have overseen the expansion of our responsible investment product

offering, which enables our customers to build a better world while saving for their retirement. Much

of 2022 has been spent working in partnership with BlackRock to launch PensionBee’s Impact Plan, an

innovation in impact investing, and the latest in a series of PensionBee customer-driven solutions for

the UK pension industry.

Roles and Responsibilities

The role of the Investment Committee is set out in its terms of reference, which is available on the

Company’s website. The duties of the Investment Committee include, but are not limited to the

following:

Duties of the Investment Committee

Reviewing the available range of product options for customers, including in accumulation and

decumulation

Reviewing the selection or change of plans and asset managers

Reviewing the choice architecture available to customers

Reviewing the pricing of each plan relative to peers

Reviewing the performance of each plan relative to peers

Reviewing the risk proﬁle of each plan

Reviewing the processes around customer communication and support

Reviewing the administration, service, and core ﬁnancial transactions

Reviewing the environmental, social and governance considerations

Reviewing the retirement offering

Reviewing fund manager terms and performance, including service levels, breaches and changes to

terms and conditions

Overseeing the selection process for the appointment of, and ongoing relationship with, the

Governance Advisory Arrangement

The Investment Committee assists the Board in discharging its responsibility for oversight of

PensionBee’s investment proposition. The Investment Committee is responsible for reviewing the

Company’s product offering. This includes the range of options available to customers, the selection

or change of asset managers, the pricing of the plans, as well as the performance and the risk proﬁle

of each plan. We also review the performance of our fund managers.

The Investment Committee assists the Board, including by making recommendations regarding

the appointment and removal of asset managers, coordinating the tender process, approving

remuneration and overseeing the relationship with the Governance Advisory Arrangement, which

assesses the design and implementation of PensionBee’s investment pathways solution.

Annual Report and Financial Statements 2022

119

Corporate Governance Report

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Committee Members and Attendance

Committee Members

119

Position

Eligible

Meetings

Attended

Meetings

Mark Wood

Chair of the Committee

3

3

Michelle Cracknell

Independent Non-Executive Director

3

3

Lara Oyesanya

Independent Non-Executive Director

2

2

Mary Francis

Senior Independent Director

3

3

Romi Savova

Chief Executive Ofﬁcer

3

3

The Investment Committee must comprise not less than three Directors, of which at least two must be

Non-Executive Directors who are independent.

Mark Wood, Michelle Cracknell, Mary Francis and Romi Savova were members of the Investment

Committee from the time of the Company’s listing and as at 31 December 2022. Lara Oyesana

was

appointed to the Board and joined the Investment Committee in April 2022, as part of the Company’s

transition to the Premium Segment of the London Stock Exchange. Further biographical details are

set out on pages 103 to 107 of the Board of Directors and Executive Management section of the

Corporate Governance Report.

Meetings are held at least three times a year at appropriate times and otherwise, as required. The

Investment Committee met three times during the year to 31 December 2022, with all meetings

being held by video conference. In addition to the Committee members, other regular attendees

included the Chief Engagement Ofﬁcer and other members of the Executive Management Team.

The Chair of the Committee reports to the Board on the Committee’s proceedings in respect of all

matters within its duties and responsibilities on an ongoing basis, as required.

Committee Key Activities

2022 Key Activities

Ensuring our plans and plan range offer value for money

2021 Value for Money Report

Reviewing the FCA’s Investment Pathways

Governance Advisory Arrangement (GAA) review of value for money of

Investment Pathways plan

range, led by Zedra Trustees (scored excellent)

119. Lara Oyesanya joined the Investment Committee as an Independent Non-Executive Director upon appointment on 21 April 2022

Comparing value across plans using AgeWage scoring, as part of our ongoing value for money

assessment

Conﬁrming the plans continued to offer value for money

Monitoring fund manager performance

Assessing asset manager performance against our contractual terms

Annual review of duties and responsibilities to report back to the Board

Liaising with asset managers as part of a transition to electronic trading with Calastone

Reminding all our managers of their legal obligations and liability with regard to customer funds

ESG integration

Expanding ESG integration on the core plan range

Reviewing Impact Plan options and overseeing the product and go-to-market strategies

Selecting

the ISS SRI Voting Policy (for in scope BlackRock and State Street plans)

Reviewing the TCFD implementation

Surveying customers to ensure our plans align with their ESG views

Investment Committee Evaluation

During 2022, the Board carried out an internally facilitated Board Effectiveness evaluation that included

an assessment of the Committee’s performance. I am pleased that this concluded that we continue

to operate effectively in our oversight of the Company’s investment proposition and fund manager’s

performance. The Board was satisﬁed that the Committee’s composition was appropriate with the

right balance of skills and experience among its members. The performance of the Committee’s

increased oversight of environmental related issues will be incorporated into future evaluations.

Investment Committee Priorities for 2023

For 2023, the Committee will focus its work around the 2022 Price and Value Assessment report, the

Governance Advisory Arrangement report, monitoring fund manager performance, reviewing the

launch of the new Impact Plan, and ESG integration for 2023.

Mark Wood CBE

Chair, Investment Committee

15 March 2023

PensionBee Group plc

120

Corporate Governance Report

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## 6Audit and Risk Committee Report

Dear Shareholder,

On behalf of the Board, as Chair of the Audit and Risk Committee (the ‘Committee’), I am pleased to

present the Audit and Risk Committee Report for the year ended 31 December 2022.

The report highlights the work that has been performed over the year, and outlines how we have

discharged the responsibilities delegated to the Committee by the Board.

During the year the Audit and Risk Committee worked with professional advisors ahead of the

transition from the High Growth Segment to the Premium Segment of the Main Market on the London

Stock Exchange to ensure the Group met the premium listing requirements and maintained a robust

control environment for the future effectiveness of the business.

Over the year, the Committee focused on its key responsibilities with assisting the Board by

overseeing the Group’s ﬁnancial reporting, effectiveness of the ﬁnancial control environment and

providing oversight of the external auditor relationship and processes. The Committee also assessed

the independence and objectivity of the external auditor.

The Committee assists the Board in its oversight of risk within the Group. It has a particular focus on

monitoring the effectiveness of, and improvements being made to, the Group’s risk management

framework. This includes the documentation and communication of the Group’s policies, the

activities of the ﬁrst and second line of defence in managing risks in accordance with the Group’s risk

appetite and the auditing activities with respect to regulatory and information security compliance. As

is customary, the Board as a whole remains responsible for the Group’s risk management and strategy,

and for determining the appropriate risk appetite.

Further information on the Committee’s activities is provided as follows.

#### Michelle Cracknell CBE

Chair, PensionBee Audit and Risk Committee

Role and Responsibilities

The role of the Audit and Risk Committee is set out in its terms of reference, which is available on the

Company’s website. The duties of the Audit and Risk Committee include, but are not limited to:

Duties of the Audit and Risk Committee

Monitoring the integrity of the ﬁnancial statements of the Group and reporting to the Board on

signiﬁcant ﬁnancial reporting policies and judgements

Reviewing the content of the annual report and ﬁnancial statements and advising the Board on

whether it is fair, balanced and understandable

Overseeing the relationship with the external auditor and making recommendations to the Board

regarding the appointment and re-appointment of the external auditor

Reviewing and approving the annual audit plan

Assessing the external auditor’s independence and objectivity

Reviewing effectiveness of external audit process, taking into consideration relevant UK professional

and regulatory requirements

Assisting the Board with the deﬁnition and execution of a risk management strategy, risk policies and

current risk exposure

Reviewing the adequacy and effectiveness of the Group’s risk management and internal control

system

Reviewing the adequacy and security of the Group’s whistleblowing arrangements

and procedures related to fraud, bribery and money laundering

Annual Report and Financial Statements 2022

121

Corporate Governance Report

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Committee Members and Attendance

Committee Member

Position

Eligible

Meetings

Attended

Meetings

Michelle Cracknell

Chair of the Committee

7

7

Mary Francis

Senior Independent Director

7

7

Lara Oyesanya

Independent Non-Executive Director

4

4

The Audit and Risk Committee must comprise at least three Directors per the UK Corporate Governance

Code, all of whom must be Non-Executive Directors who are independent. Where possible it should

include at least one member of the Remuneration Committee and/or one Non-Executive Director

responsible for risk.

Michelle Cracknell, Mary Francis and Lara Oyesanya were members of the Audit and Risk Committee

for the year to 31 December 2022. Michelle Cracknell is a qualiﬁed actuary with more than 30 years’

experience in ﬁnancial services and more than twenty ﬁve years’ experience as a Board Director,

including over six years’ experience as an Audit and Risk Committee Chair. Michelle Cracknell, Mary

Francis and Lara Oyesanya are also members of the Remuneration Committee. Further biographical

details are set out on pages 103 to 107 of the Board of Directors and Executive Management section

of the Corporate Governance Report.

Meetings are held at least four times a year at appropriate times in the ﬁnancial reporting and audit

cycle, and otherwise as required. The Committee met seven times during 2022. In addition to the

Committee members other regular attendees included the Chair, CEO, CFO, CTO, CCO and the Finance

Director. The external auditor, Deloitte LLP, also attended on most occasions.

After each meeting, the Chair of the Committee reports to the Board on the Committee’s proceedings

in respect of all matters within its duties and responsibilities.

Committee Key Activities

2022 Key Activities

Financial Statements

Reviewing the 2022 reporting timeline:

The Committee considered and concluded that the 2022 reporting timeline would meet the

requirement for timely reporting to shareholders and advised the Board on its reasonableness.

Reviewing the annual report and ﬁnancial statements for fair, balanced and understandable reporting:

The Committee assessed whether the Group achieved fair, balanced and understandable reporting in

its Annual Report and Financial Statements 2021, informing its review by challenging management

on the accuracy, transparency and completeness of disclosures, considering the content and tone

used, and reviewing the external auditor’s report to the Committee. The Committee considered

the narrative section of the Annual Report and Financial Statements 2021 to ensure its consistency

with the information reported and that appropriate weight had been given to both positive and

negative aspects of the performance of the Group. Having evaluated all of the available information,

the assurances provided by management and underlying processes used to prepare the Group’s

ﬁnancial information, the Committee concluded, and advised the Board as such, that the Annual

Report and Financial Statements 2021 was fair, balanced and understandable and established the

context necessary to give shareholders and other stakeholders a balanced view between successes,

opportunities, challenges and risks.

Reviewing the interim report for fair, balanced and understandable reporting:

The Committee assessed whether the Group achieved fair, balanced and understandable reporting

in its Interim Report 2022, informing its review by challenging management on the accuracy,

transparency and completeness of disclosures, considering the content and tone used, and reviewing

the external auditor’s report to the Committee. The Committee considered the narrative section of

the Interim Report 2022 to ensure its consistency with the information reported and that appropriate

weight has been given to both positive and negative aspects of the performance of the Group.

Having evaluated all of the available information, the assurances provided by management and

underlying processes used to prepare the Group’s ﬁnancial information, the Committee concluded,

and advised the Board as such, that the Interim Report 2022 was fair, balanced and understandable

and established the context necessary to give shareholders and other stakeholders a balanced view

between successes, opportunities, challenges and risks.

PensionBee Group plc

122

Corporate Governance Report

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Reviewing the going concern assumption and liquidity risk:

The Group is required to assess whether it is appropriate to prepare its ﬁnancial statements on a going

concern basis. The Committee assessed the appropriateness of the going concern assumptions by

reviewing the stress testing assumptions and results, the capital and liquidity forecast and the Group’s

strategy. The Committee concluded that the ﬁnancial statements should be prepared on a going

concern basis and that there were no material uncertainties that would impact the Group’s ability

to continue in operational existence for the foreseeable future which would require disclosure. The

Committee recommended the going concern assumptions and liquidity risk to the Board.

External Audit

Reviewing the management representation letter:

The Committee reviewed the content of representation by management to the external auditor and

concluded that sufﬁcient representation was achieved as requested by the auditor. The management

representation letter was recommended to the Board.

Reviewing the half-year audit programme, auditor’s report on the ﬁnancial

statements and auditor’s report to the Audit and Risk Committee:

The Committee met with key members of the Deloitte audit team to discuss the 2022 interim audit

review plan, materiality and the auditor’s areas of focus. The Committee had detailed discussions with

the auditor on the audit report and the auditor’s report to the Committee, with most of the focus

being on the audit procedures performed and the ﬁndings. The Committee approved the interim

audit plan and conﬁrmed its satisfaction with the reports issued by the auditor.

Reviewing the full year audit programme, auditor’s report on the ﬁnancial

statements and auditor’s report to the Audit and Risk Committee:

The Committee met with key members of the Deloitte audit team to discuss the 2022 full year audit

plan, materiality and the auditor’s areas of focus. The Committee had detailed discussions with the

auditor on the audit report and the auditor’s report to the Committee, with most of the focus being

on the audit procedures performed and the ﬁndings. The Committee approved the interim audit plan

and conﬁrmed its satisfaction with the reports issued by the auditor.

Governance

Reviewing the Audit and Risk Committee 2023 meeting calendar:

The Committee reviewed its 2023 meeting calendar, giving consideration to its duties and

responsibilities as set out in the UK Corporate Governance Code. The Committee concluded that its

calendar had sufﬁcient and appropriate content to enable it to discharge its responsibilities.

Reviewing Financial Position and Prospects Procedures post-

IPO and Premium listing recommendations:

Following the work by the Group’s professional advisors in preparation for the IPO in 2021 and the

subsequent transition from the High Growth Segment to the Premium Segment of the Main Market in

2022, the Committee monitored the implementation of the professional advisors’ recommendations

through inquiries with management and a review of policy updates. As at 31 December 2022, all

recommendations by the professional advisors had been appropriately addressed.

Undertaking the Committee effectiveness evaluation:

The Committee conducted an effectiveness review as part of the evaluation process and was

satisﬁed that the Committee composition was appropriate, there was an adequate balance of skills

and experience, and the Non-Executive Directors remained independent. The effectiveness review

conﬁrmed that the Committee was operating effectively with appropriate levels of engagement with

the Board, external auditor and management.

Reviewing the Committee terms of reference:

The Committee reviewed its terms of reference to conﬁrm that they were still reﬂective of the most

up to date UK Corporate Governance Code requirements and the Group’s risk proﬁle. No material

changes were deemed necessary. The Committee will continue to monitor any future changes to the

UK Corporate Governance Code and the Group’s risk proﬁle and ensure that its terms of reference are

kept up to date.

Risk Management and Internal Controls

Reviewing principal risks and uncertainties:

The Committee reviewed the Group’s principal risks and uncertainties to conﬁrm their completeness

and the assessed potential impact on the Group operations and ﬁnancial performance. The

Committee considered the identiﬁed principal risks and uncertainties to be complete, and that the

Group’s strategy was appropriate in respect of such risks.

Reviewing overall internal controls and risk management systems:

The Committee reviewed the appropriateness of the risk management systems, and design and

operating effectiveness of key controls through regular reports and updates from management. Audit

ﬁndings on internal controls were discussed with the auditors and management. The Committee

considered the Group’s internal controls and risk management systems to be sufﬁcient and

appropriate.

Reviewing whistleblowing and anti-bribery and corruption policies:

The Committee reviewed the whistleblowing and anti-bribery and corruption policies, giving

consideration to the changes in the regulatory landscape and changes in the business since 2021. The

Committee considered the existing policy sufﬁcient and appropriate for the Group.

Reviewing the related parties list:

The Committee monitors the related parties list which is used to assess the accuracy of disclosures by

management in the ﬁnancial statements. The list was considered complete based on inquiries with

management and the Board.

Approving the 2023 risk management plan:

The Committee approved the 2023 risk management plan, following a detailed review of the plan

presented by the Risk Management Team. The Committee considered the risk management plan to

be appropriate and sufﬁcient to address the risks applicable to the Group.

Annual Report and Financial Statements 2022

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Financial Reporting

Group Financial Statement Reporting

One of the core responsibilities of the Audit and Risk Committee is to ensure the integrity of the

ﬁnancial statements of the Group. For the ﬁnancial year, the Audit and Risk Committee:

•

Reviewed the Interim Report and Annual Report and Financial Statements and recommended

approval to the Board.

•

Reviewed the completeness of the ﬁnancial reporting disclosures.

•

Reviewed the application and appropriateness of accounting policies.

•

Reviewed the going concern assumption and viability statement.

Signiﬁcant Issues Considered by the Committee in Relation to the Financial Statements

Signiﬁcant accounting policies and accounting judgements are identiﬁed by management and the

external auditor and are reviewed and challenged by the Committee. The signiﬁcant accounting

policies and judgements considered by the Committee, and details of how they were addressed, in

respect of the year ended 31 December 2022 are set out as follows:

Areas for Consideration

Committee Review and Conclusion

Revenue Recognition

The Committee considered the relevant revenue streams and recognition

criteria

stipulated

in

the

accounting

standard.

The

Committee

recommended the policy to the Board for approval.

Share-based Payment

The Committee considered the grant date fair value, vesting conditions,

initial recognition and subsequent measurement of share options as set

out in the accounting standard. The Committee recommended the policy

to the Board for approval.

Research and

Development

The Committee reviewed the current accounting treatment of Research

and Development, the relevance, and whether an intangible asset should

be recognised. The Committee reviewed the policy and recommended it

to the Board for approval.

Income Taxes

The Committee considered the Group’s tax position and the accounting

standard requirements on recognition of a deferred tax asset. The Committee

reviewed the policy and recommended it to the Board for approval.

Leases

The Committee reviewed the basis of accounting for all types of leases;

short term and long term, low value and high value leases. The Committee

recommended the policy to the Board for approval.

Investment in

Subsidiary Valuation

The Committee reviewed the assessment for impairment of the investment

held by the Company in the Subsidiary. The Committee recommended

the investment in the subsidiary valuation to the Board for approval.

FRS 102 for PensionBee

Group plc Standalone

Financial Statements

Due to practical reporting considerations, the Committee reviewed the

existing accounting frameworks mix within the Group. The Committee

recommended the approval of the continued adoption of FRS 102 by

PensionBee Group plc standalone accounts to the Board.

Going Concern and Viability Statement

In addition to considering signiﬁcant accounting policies and judgements, the Committee plays an

important role in the production of the Annual Report and Financial Statements and the Interim

Results. This includes reviewing and challenging the assumptions that support the use of the going

concern basis for the preparation of the ﬁnancial statements and the statement given by the Directors

as to the Group’s longer-term viability.

The Committee reviewed detailed management analysis elaborating on the going concern

assumptions and the viability statement. This included the KPIs, proﬁt and loss, cash ﬂow, balance sheet

and capital forecasts on a monthly basis. The Committee considered additional stress tests, including

a sharp decline in equity markets, the worsening of conversion and lower transferred-in pension pot

sizes, all of which could potentially be caused by the increased cost of living in the UK, geopolitical

disruption and/or interest rate rises. Furthermore, the Committee considered management mitigating

actions that could be taken in the stress scenarios and the strength of the Group’s capital position.

After due consideration, the Committee recommended to the Board that it was appropriate for the

Group to adopt the going concern basis of accounting in the preparation of the Annual Report and

Financial Statements 2022 for the year and that based on the current information, the Directors could

make the Viability Statement as shown on page 98 of the Strategic Report.

Risk Management Framework

The Audit and Risk Committee is responsible for monitoring the risk proﬁle of the Company, and

reviewing the effectiveness of the Company’s internal controls and the overall risk management

framework. The Company’s risk management framework and the associated systems of internal control

are designed to identify, evaluate and manage risks within the risk appetite set by the Board. Through

its oversight of risks, controls and the associated risk management processes, the Committee is able

to maintain a good understanding of principal and emerging risks, ensure that an adequate system of

internal controls is maintained, and review the Executive Management Team’s decision-making process.

PensionBee Group plc

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The risk reporting is designed to allow the Audit and Risk Committee to form its view on how effectively

risks have been assessed, how they have been managed or mitigated, whether necessary actions are

being taken promptly to remedy any signiﬁcant failings or weaknesses of key controls and systems,

therefore ensuring that the Committee has reviewed all signiﬁcant aspects of risk management and

internal control systems for the Company with respect to its core business objectives and the internal

and regulatory requirements.

In 2022, Petra Miskov joined PensionBee as the Chief Risk Ofﬁcer, bringing more than two decades of

experience in ﬁnancial services. She has carried out a comprehensive review of the Company’s Risk

Management Policy and the risk framework, regularly engages with the Board members on risk-related

matters, and serves as the Executive Management co-sponsor of the Audit and Risk Committee.

Information Security Risk Management Framework

PensionBee is ISO 27001 certiﬁed, having implemented an Information Security Management System

and controls, in accordance with the risks we have identiﬁed to the organisation and in order to

safeguard our information assets, while making the process effective to manage, monitor and improve.

Our Information Security risk management framework is integrated with the Company’s overall risk

management framework. PensionBee acknowledges that sources of Information Security and cyber

crime risk will always exist, and subsequently treats Information Security risk as a business-wide risk

rather than a standalone Technology Department risk. This gives a cohesive, consistent and joined-up

approach when managing information and cyber security risk.

Information and cyber security risks are mitigated using a defence-in-depth approach, providing

multiple layers of complementary controls. This approach includes improving controls around human

risk (e.g. the risk of staff clicking on phishing emails), as well as implementing technical controls across

the IT estate. External expertise and specialist sources are utilised to ensure evolving and emerging

cyber risks are treated. Our Information Security Team uses real life scenarios and intelligence to

create plausible cyber security and data compromise scenarios, which are simulated to help focus on

continuous improvement.

PensionBee has invested in the BeeSecure Information Security Programme to further improve

controls to mitigate information and cyber security risks.

Principal Risks

The Board has identiﬁed and set out the key risks which, if they were to materialise, could have an

impact on the Company’s ability to meet its strategic objectives. These risks include regulatory risk,

information security risk, operational risk, ﬁnancial risk, strategic risk and climate risk, and are further

detailed on pages 92 to 97 of the Managing our Risks section of the Strategic Report.

Risk Appetite

The Board is responsible for establishing the risk appetite and monitoring the risk management

framework at PensionBee.

With respect to most risks, the Company’s risk appetite is low. The risk appetite is determined by the

Company’s desire to keep ﬁnancial losses and reputational damage arising from its principal risks as

low as possible, owing to the importance of allocating capital to growth as well as the Company’s

desire to build trust in its services. The Company generally has a medium risk appetite where the

risk arises as a function of the inherent business model, for example the ﬁnancial risks arising from

ﬂuctuations in capital markets.

Monthly Risk Reviews

The Board receives monthly risk updates including reports on any business areas which are, or should

be, subject to further controls or additional measures to mitigate any risks that have been identiﬁed

(the ‘Monthly Risk Review’). The Monthly Risk Review also contains information about any emerging

trends in order to prevent new risks from materialising. The report also includes an overview of policy

updates, incident reporting for the month, an update on the risk-relevant open actions and a summary

of signiﬁcant change management activities.

These Monthly Risk Reviews also summarise the monitoring activities that the second line of defence

has undertaken during the month. These include the monthly checks in respect of key ﬁnancial and

operational processes, deep dive reviews, scenario analysis, incidents trend analysis and other ad-hoc

risk assurance activities.

Monthly Risk Reviews also include Information Security highlights of relevant risks and controls

(including any relevant Third Party Supplier cyber security incidents), progress with audits, strategic

initiative updates, staff training updates, and the overall progress of the information and cyber security

programme.

Overall, the Monthly Risk Reviews, combined with topics raised at the Audit and Risk Committee

meetings, enable the Committee to effectively oversee the Company’s risk proﬁle and the approach

to risk management.

Policy Management Software

PensionBee uses Clausematch, a policy management, regulatory change and compliance platform, as

its main policy management software. Clausematch facilitates an auditable process for the review and

dissemination of all of the Company’s policies.

Annual Report and Financial Statements 2022

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Corporate Governance Report

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External Assurance

The Company performs external assurance activities according to a calendar overseen by the Audit

and Risk Committee. The Company employs external parties to provide assurance and these parties are

appointed based on their sector expertise, for example, investment management, ﬁnance, compliance,

regulation and information security expertise. The Company will conduct additional external assurance

activities when appropriate, where additional assurance is required or where there are considered to be

emerging risks. The Audit and Risk Committee is kept up to date with the work of these parties.

The external assurance activities are currently coordinated by the Risk Management Team and the

Board is satisﬁed that the Audit and Risk Committee can adequately oversee the external assurance

scope and activities, and gain the required assurance over internal controls.

Regulatory Audit

The Group continued the regular auditing of the discharge of its regulatory obligations, including

the Senior Managers and Certiﬁcation Regime, required training, administration standards and

management information, reporting obligations, identiﬁcation of risk, risk oversight, business planning,

products and internal governance. The Committee was kept informed of the progress and satisfactory

completion of the initial audit, which was conducted by an external party. Regular auditing activities

continue in 2023 and beyond.

Information Security Certiﬁcation

PensionBee’s Information Security Management System (‘ISMS’) is certiﬁed to the internationally

recognised ISO 27001 standard for the management of information security. PensionBee also holds

the Cyber Essentials Plus certiﬁcation, which is a Government-backed scheme to help organisations

improve cyber security controls. The two frameworks are complementary and help improve

information and cyber security controls under the ISMS.

The ISMS is also subject to a comprehensive annual audit programme, which gives independent

and objective assurance on the system. PensionBee has an Information Security Committee (‘ISC’) to

give oversight of the ISMS, track progress against its objectives and monitor the results of the audit

programme. The ISC was held twice in 2022 and the members include senior stakeholders from

the business, such as the VP of Information Security, the Executive Management Team and the Risk

Management Team. Ultimate oversight of the ISC is provided by the Audit and Risk Committee.

External Audit

Deloitte LLP (‘Deloitte’) is PensionBee’s external auditor, with 2022 being the ﬁfth ﬁnancial year to be

audited by them. Kieren Cooper has fulﬁlled the role as lead audit partner for two of the ﬁve ﬁnancial years.

The Committee oversees the audit relationship with Deloitte. The Committee’s responsibilities are

appointing, re-appointing and removing the external auditor and overseeing their effectiveness,

independence and objectivity.

During 2022, the Committee approved the re-appointment of the auditor, the proposed audit fee

and terms of engagement. The Committee assessed the effectiveness of the external auditor by

reviewing the audit plan presented by Deloitte to assess the adequacy and appropriateness of the

proposed audit procedures, completeness and relevance of the identiﬁed audit risks and the audit

team composition.

Discussions were held with the lead audit partner in the absence of management. The Committee

considered the external auditor effective and independent. Following the initial appointment of

Deloitte in 2018, and giving consideration to PensionBee’s listing in 2021 and the requirement for

public companies to re-tender their audit every ten years, it is expected the Company’s audit mandate

will be re-tendered at the latest in 2029.

Non-Audit Services Policy

The Committee reviewed the existing non-audit services (‘NAS’) policy and conﬁrmed that it is still

sufﬁcient and appropriate for the Group. The NAS policy is reviewed annually by the Committee to

safeguard the ongoing independence of the external auditor and to ensure compliance with the

FRC’s Ethical Standard.

The Committee acknowledged the beneﬁts that can be realised in using the external auditor for

non-audit services due to their understanding of the business. In the circumstance where Deloitte is

engaged to provide non-audit services, the policy governs the provision of these services and ensures

they do not impair the external auditor’s independence and objectivity.

Before proceeding with a non-audit service, the fee comparative to the audit, types of services, and

external auditor independence are considered. The Committee’s approval has to be achieved before

the external auditor is engaged to provide non-audit services. For permitted non-audit services that

are deemed to not be material, the Committee has pre-approved the use of the external auditor for

cumulative amounts totalling less than £50,000. The threshold up to £20,000 requires the approval of

the CFO or the CEO. Non-audit fees within the

threshold of £20,001 to £50,000 require the approval

of the CFO and the CEO.

Non-audit fees paid to the external auditor should not exceed 70% or more of the average audit fees

for three consecutive ﬁnancial years starting from the IPO. The cap will become effective from April

2024, after the three year grace period as a public interest entity (‘PIE’) from the time of the IPO.

PensionBee Group plc

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Corporate Governance Report

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The external auditor did not undertake any non-audit work during the year (in 2021, Deloitte undertook

non-audit work in relation to the IPO Reporting Accountant and Tax Structuring processes and was

paid a total fee of £801,000). The Committee is satisﬁed that the external auditor’s independence has

not been impaired by their provision of non-audit services.

External Auditor Fee

An overview of the total fees paid to Deloitte are shown in the table that follows:

Item

2022

£ 000

2021

£ 000

Other Assurance Services

-

633

Tax Structuring Services

-

167

Audit Related Services

58

42

Financial Statements Audit Services

138

128

Non-audit fees paid to the external auditor during the year did not exceed audit fees (2021: exceeded

audit fees by 558%). The non-audit fees cap will become effective from April 2024 after the three year

grace period as a PIE from the time of the IPO.

Non-audit fees paid to the external auditor will not exceed 70% or more of the average audit fees for

three consecutive ﬁnancial years starting from the IPO.

Details of the fees paid to Deloitte during the year are shown in Note 9 of the Financial Statements.

Compliance, Whistleblowing, Anti-Bribery and Corruption and Financial Crime

The Group maintains a robust set of compliance policies that are documented and managed on the

Clausematch platform. During the year there were no whistleblowing incidents reported (2021: nil).

Whistleblowing

The Company’s Whistleblowing Policy outlines the Company’s approach to whistleblowing. The

policy recognises that whistleblowing is an important activity that helps ﬁrms to learn about and

resolve problems before they escalate further. The aim of the policy is to ensure the Company has a ﬁt-

for-purpose whistleblowing procedure that encourages employees to come forward with disclosures

without fear of reprisal. The Company’s whistleblowing champion is Michelle Cracknell, Chair of the

Audit and Risk Committee.

Anti-Bribery and Corruption

The Company has a zero-tolerance for bribery and corrupt activities, as outlined in its Anti-Bribery and

Corruption Policy. The aim of the policy is to help PensionBee uphold all laws relating to anti-bribery

and corruption. The anti-bribery policy applies to all Directors, ofﬁcers, employees, consultants,

contractors, interns, or any other person or persons associated with the Company (including third

parties), no matter where they are located (within or outside of the UK).

Financial Crime

PensionBee has a regulatory and legal responsibility to assist the authorities in countering the

perpetration of ﬁnancial crimes. Financial crimes include but are not limited to money laundering,

terrorist ﬁnancing and fraud. Financial crime is perpetrated by individuals and therefore this policy

is closely linked to the Company’s Know Your Customer Policy. Fraud can lead to highly damaging

outcomes for customers and is particularly relevant when transactions are being processed out of the

PensionBee Personal Pension. Fraud risks are therefore also closely linked to the Transfer Out Policy

and the Banking Policy, which cover the risks of making inaccurate payments.

Audit and Risk Committee Evaluation

During 2022, the Board carried out an internally facilitated Board Effectiveness evaluation that

included an assessment of the Committee’s performance. The review concluded that we continued

to operate effectively. The Board was satisﬁed that the Committee members had the relevant ﬁnancial

and commercial competence relevant to our sector and that there was the right balance of skills and

experience among its members.

Audit and Risk Committee Priorities for 2023

For 2023, the focus areas for the Audit and Risk Committee are expected to include a review of the

effectiveness of the Finance function and the timetable for production of the ﬁnancial information,

oversight of the embedding of the risk framework, a review of the new Consumer Duty implementation,

and a review of the links between the risk assessments and remediation activities for the Company’s

most signiﬁcant risks (including Information Security risk). The Committee will also review the work

of the external assurance providers and consider the need for internal audit, as required by the Code.

Michelle Cracknell CBE

Chair of the Audit and Risk Committee

15 March 2023

Annual Report and Financial Statements 2022

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## 7Directors’ Remuneration Report

120

120. The Directors’ Remuneration Report that follows has been prepared in accordance with the Listing Rules, the Large and Medium-

sized Companies and Groups (Accounts and Reports) (Amendment) Regulations 2013 and the Companies Act 2006.

#### Annual Statement by the Chair of the Remuneration Committee

Dear Shareholder,

I am pleased to present our second Directors’ Remuneration Report for the year ended 31 December

2022, which has been prepared by the Remuneration Committee and approved by the Board.

The Report comprises three sections:

•

This statement, being our annual report on the activities of the Remuneration Committee during

the year.

•

The Directors’ Remuneration Policy (‘Policy’) which will be subject to a binding vote at the 2023

Annual General Meeting (‘AGM’). Although the Policy was approved by a binding vote at the 2022

Annual General Meeting with 99.2% of votes in favour, the Remuneration Committee has been

advised to resubmit the Policy for approval following the Company’s transition to the Premium

Segment of the London Stock Exchange in April 2022. No substantive changes are proposed.

•

The Annual Report on Remuneration, which explains how the Directors have been rewarded in

2022 and will be subject to an advisory vote at the 2023 AGM.

We have prepared this report with reference to the principles of remuneration as set out in the UK

Corporate Governance Code. Our objectives for the Policy and how they align with the Company’s

strategy and values are laid out on page 132. Our process and approach is laid out on page 132 to 139,

and our retained discretion is documented on page 136.

#### Mary Francis CBE

Chair, PensionBee Remuneration Committee

Roles and Responsibilities

The role of the Remuneration Committee is set out in its terms of reference, which is available on the

Company’s website. The duties of the Remuneration Committee include, but are not limited to the

following:

Duties of the Remuneration Committee

Determining the Company’s framework and policy for executive remuneration

Setting remuneration for all Executive Directors and reviewing remuneration for senior management

Reviewing workforce remuneration and related policies and the alignment of incentives and rewards

with culture

Considering remuneration arrangements with respect to the UK Corporate Governance Code

requirements for clarity, simplicity, risk mitigation, predictability and proportionality

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Corporate Governance Report

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Committee Members and Attendance

Committee Members

Position

Eligible

Meetings

Attended

Meetings

Mary Francis

Chair of the Committee

4

4

Michelle Cracknell

Independent Non-Executive Director

4

4

Lara Oyesanya

Independent Non-Executive Director

2

2

Mark Wood

Non-Executive Chair of the Board

4

4

The Remuneration Committee must comprise not less than three Directors, all of whom are Non-

Executive Directors who are independent. The Chair of the Remuneration Committee must not be the

Chair of the Company, and should have served on a remuneration committee for at least 12 months

prior to being appointed.

Mary Francis, Michelle Cracknell and Mark Wood were members of the Remuneration Committee

throughout 2022 and Lara Oyesanya joined as of 21 April 2022. Further biographical details are set out

on pages 103 to 107 of the Board of Directors and Executive Management section of the Corporate

Governance Report.

Meetings are held at least twice a year at appropriate times and otherwise as required. The Committee

met four times during 2022, with all meetings being held by video conference.

The CEO, COO, Company Secretary and other members of the Executive Management Team attended

meetings by invitation to provide valuable input. However, no member of management plays any

part in determining his or her remuneration.

After each meeting the Chair of the Committee reports to the Board on the Committee’s proceedings

in respect of all matters within its duties and responsibilities.

The Company-Wide Context

2022 was an important year for PensionBee, as the Company pursued customer growth and the

achievement of pre-marketing proﬁtability. Customer numbers continued to grow throughout the year,

and pre-marketing proﬁtability (on an Adjusted EBITDA before Marketing basis)

121

was achieved in the

fourth quarter of 2022, in line with the Company’s expectations and despite signiﬁcant challenges in the

macroeconomic environment.

121. See deﬁnitions on pages 54 and 56 of the Measuring our Performance section of the Strategic Report.

A challenge for the Remuneration Committee has been to recognise the very considerable

achievements of the Executive Management Team, whilst also recognising the effects of difﬁcult

market conditions on our shareholders and the impact on our customers. The below-target bonus

awards granted to our Executive Directors are the outcome of long and careful consideration of these

matters by the Committee.

Having thoroughly reviewed the Company’s Remuneration Policy in 2021, prior to its public listing,

we concluded that applying a consistent approach for 2022 was appropriate. Our approach continues

to be underpinned by the Company’s duty of fairness to both its customers and employees, as it

continues to balance cash preservation with investment for growth, exercise vigilant control over risk,

and ensures that it can recruit and retain talented employees.

The arrangements in place during 2022 were fully in accordance with our Remuneration Policy. They

demonstrated an appropriate and conservative approach, with remuneration levels in line with (and

at the most senior levels, below) equivalent market levels, and performance-linked elements mainly in

restricted share awards with a longer time horizon for vesting. The Company’s desire to conserve cash

for investment and growth has thus continued to be very much respected.

At the same time, we were satisﬁed that the policy continued to ensure that rewards were at fair levels

that enabled our Company to recruit and retain high quality employees. Emphasis continued to be

placed on applying a similar reward structure right across the Company, albeit geared more heavily to

share-based performance rewards at the more senior levels.

The Company maintained its commitment to being a Living Wage employer for its most junior

employees and conducted a benchmarking exercise for other roles across the Company, ensuring

that base salaries for 2023 reﬂect UK labour market conditions. At the end of 2022, the Committee

approved an increase of approximately £2,000 per year for each salary band to commence in January

2023, in line with changes to the London Living Wage. This reﬂected the Committee’s view that

employees should continue to be supported throughout the ‘cost of living’ crisis, with the ﬁxed

increase translating to greater proportional assistance at the most junior levels.

For 2022, we achieved 52% female and minority gender representation across the entire employee

base

122

and a median hourly gender pay gap of 0% across our Company.

123

This gap was in line with

PensionBee’s target of 0% with a variance of 5% above or below owing to the overall size of the

employee base.

122. Supported by analysis from PensionBee’s HR information system, November 2022.

123. Gender pay gap calculated in accordance with UK Government methodology: www.gov.uk/guidance/making-your-gender-pay-

gap-calculations. A positive percentage means women have lower pay than men, a negative percentage means men have lower pay

than women, a zero percentage means no gap in pay between men and women.

Annual Report and Financial Statements 2022

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Corporate Governance Report

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Directors’ Remuneration Policy

I now turn in more detail to the way we pay our Executive Directors. As indicated earlier, we are

seeking shareholders’ approval for our Directors’ Remuneration Policy at the 2023 AGM, for a three-

year period. There are no substantive changes to the policy approved at the 2022 AGM, and we are

conﬁdent that our approach continues to support the delivery of the Company’s key objectives.

The Policy is set out in detail on pages 132 to 139 of the Directors’ Remuneration Policy section of this

report, but the main features include:

•

Below-market salaries until proﬁtability: this principle is well embedded in the Company, noting

that the bonus and restricted share awards are also set by reference to these salaries.

•

Pension alignment with the wider workforce.

•

Annual performance-related bonus of up to 100% of salary, with at least 75% of the bonus being

deferred into shares.

•

A restricted share award of up to 125% of salary, subject to performance underpin, vesting over 3-5

years and with a post-vesting holding period until the ﬁfth anniversary of grant.

•

Shareholding guidelines of 200% of salary, which continue to apply in full for a period of two years

post the cessation of employment.

•

Comprehensive malus and clawback provisions.

2022 Bonus and Restricted Share Awards

The annual bonus plan includes a mix of ﬁnancial and non-ﬁnancial performance measures. Financial

measures account for at least 50% of total payout, together with personal, strategic, operational

and risk control measures. Similar factors provide an underpin to the annual restricted share plan

awards. The Company is committed to delivering excellent outcomes for our customers and the

Committee considers the Company’s approach to risk management and other environmental, social

and governance factors, when assessing the appropriateness of the out-turn both in terms of the

assessment of personal performance and also the thresholds for Company performance in relation to

the annual bonus plan. It will also consider these factors in the context of the underpin in respect of

the restricted share plan awards.

As detailed on pages 48 to 53 of the Operating and Financial Review section of the Strategic Report,

the Company delivered strong top line growth across its core performance indicators, including Assets

under Administration (£3.0bn), Revenue (£17.7m) and Invested Customers (183,000).

124

However, the

Company’s Revenue was ultimately impacted by stock and bond market declines driven by the war

in Ukraine, and an environment of persistent inﬂation and rapidly rising interest rates across the year.

124. See deﬁnitions on pages 54 and 55 of the Measuring our Performance section of the Strategic Report.

Nevertheless, through appropriate cost discipline and investment in technology to drive productivity,

the Company achieved its primary ﬁnancial objective for the year of pre-marketing proﬁtability

(Adjusted EBITDA before Marketing proﬁtability) across the fourth quarter of 2022, and improved its

Adjusted EBITDA Margin to exceed its threshold objective.

126

In addition, the Company maintained

strong performance against its customer-focused objectives, including its Trustpilot score (Excellent

4.6

★

) and its app store ratings (an average of 4.6 out of 5).

Overall, this led to a bonus out-turn for the Executive Directors at 41% of maximum for 2022. While

the outturn was lower than that of 2021 (75% of maximum), having also considered the Company’s

share price performance in 2022, which in the Committee’s view was meaningfully impacted by the

macroeconomic environment, the Committee conﬁrmed the formulaic out-turn.

As regards the restricted share award to be granted in March 2023, the Committee is conscious that

the current share price is below that used for the share award granted in 2022, notwithstanding that

the Company has continued to deliver on its stated objectives. We accordingly considered whether

the grant size should be adjusted. We concluded that the normal 125% of salary award should be

made, noting that salaries are inherently low (perhaps half the comparable market level in the case of

the CEO) such that overall levels are conservative. The Committee will continue to evaluate the long-

term vesting outcomes of awards granted with the objective of maintaining stakeholder fairness and

notes the Company’s overall alignment with shareholder interests through its emphasis on equity-

based compensation.

Implementing the Policy for 2023

The base salary for each of the Executive Directors will increase to £200,000 in 2023 as included in the

Remuneration Policy approved at the 2022 AGM.

The ﬁrst restricted share award under the Omnibus Plan was granted in March 2022 following the

announcement of the Company’s results, and the next award is expected to be granted in March

2023, again following the Company’s 2022 year-end results announcement.

The annual bonus structure for 2023 will remain broadly unchanged, with a combination of ﬁnancial

performance measures (including Revenue and Adjusted EBITDA Margin)

126

accounting for 50% of

the total, a Customer Love Composite metric (including the equally weighted subcomponents

of the Company’s Invested Customers, Trustpilot Score, App Reviews, Complaints Ratio and Net

Promoter Score) accounting for 25% of the total, and personal performance accounting for 25% of

the total. These metrics are considered to provide a balanced scorecard of the Executive Directors’

responsibilities to key stakeholders.

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Advisors

The Committee reappointed FIT Remuneration Consultants LLP (‘FIT’) as their independent advisor

during the year. FIT advised on all aspects of our Directors’ Remuneration Policy and practice and

reviewed remuneration structures against corporate governance requirements. FIT is a member of the

Remuneration Consultants’ Group and complies with its Code of Conduct which sets out guidelines

to ensure that its advice is independent and free of undue inﬂuence. FIT does not carry out any other

work for PensionBee or its subsidiaries. The Remuneration Committee is satisﬁed that the advice is

objective and independent, taking into account that during the year FIT was paid time-based fees of

approximately £68,000 including VAT.

Remuneration Committee Evaluation

During 2022, the Board carried out an internally facilitated evaluation of the Board’s Effectiveness and

an assessment of the Committee’s performance. The Committee was satisﬁed that the review had

concluded it continued to operate effectively. The Board was satisﬁed that the Committee composition

was appropriate and there was the right balance of skills and experience among its members.

Conclusion

I am grateful to my fellow Directors on the Committee, Mark Wood, Michelle Cracknell and Lara

Oyesanya, for their hard work throughout 2022, and to the whole Executive Management Team and

our professional advisors for their support and input.

We look forward to engaging with our shareholders and other stakeholders on an ongoing basis. I

would welcome any feedback or comments on the Directors’ Remuneration Report more generally,

and would be glad to meet to discuss any matters of concern.

I will of course also be available at the 2023 Annual General Meeting to answer any questions about

the work of the Remuneration Committee for the year.

Mary Francis CBE

Chair of the Remuneration Committee

15 March 2023

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#### Directors’ Remuneration Policy

The Directors’ Remuneration Policy (the ‘Policy’) is submitted for approval at the 2023 Annual General Meeting (‘AGM’) and, subject to shareholder approval, will take binding effect from the close of that

meeting. The Remuneration Committee intends that the new Policy will operate for three years. In drafting the Policy, the Committee was advised that each element of pay should include a cap. The included

numbers are set to comply with this requirement and do not form an aspiration. The Policy is being resubmitted to shareholders for approval given the change in listing to the Premium Segment of the Ofﬁcial

List, however no substantive changes have been proposed.

The Policy was reviewed and approved by the Remuneration Committee. As part of the process, input was collected from management and our external advisors.

Objectives of the Policy

The proposed Directors’ Remuneration Policy is intended to come into effect from the date of its approval at the 2023 AGM, and has been designed to meet the following objectives:

Clarity

Simplicity

Risk

•

The Policy is designed to be simple and to

support long-term, sustainable performance.

•

The Policy is in line with standard UK listed

company practice and is well understood

by participants and shareholders alike.

•

The Policy clearly sets out the limits in terms

of quantum, the performance measures

which can be used and discretion which

could be applied if appropriate.

•

Our arrangements include a market standard annual

bonus and a single long-term incentive plan.

•

The details of each are clearly set out in our Policy.

•

There are no complex or artiﬁcial structures

required to deliver the Policy.

•

Appropriate limits are set out in the Policy and within the respective plan rules.

•

The Committee retains discretion to override formulaic out-turns.

•

When considering performance measures and target ranges,

the Committee will take account of the associated risks and

liaise with the Audit and Risk Committee as necessary.

•

The long-term nature of a large proportion of pay (through signiﬁcant

annual bonus deferral, post-vesting holding periods and post-cessation

shareholding requirements) encourages a long-term, sustainable mindset.

The use of restricted shares rather than more geared forms of long-term

incentives also mitigates the risk of undue focus on those targets.

•

Clawback and malus provisions are in place across all incentive plans.

Predictability

Proportionality

Alignment to Culture

•

The Policy contains appropriate caps in

place for each component of pay.

•

The potential reward outcomes are

easily quantiﬁable and are set out in the

illustrations provided in the Policy.

•

Performance can be reviewed

at regular intervals to

•

ensure there are no surprises in outcomes

at the end of the performance period.

•

Incentive outcomes are contingent on successfully

meeting stretching performance targets which are

aligned to the delivery of the Company’s strategy.

•

Performance will be assessed on a broad basis, including a

combination of ﬁnancial and operational metrics. The use of

different measures ensures there is no undue focus on a single

metric which could be to the detriment of other stakeholders.

•

The Committee retains discretion to override formulaic out-turns.

•

The Policy encourages high performance delivery which is aligned

to the culture within the business. However, this performance

focus is always considered within an acceptable risk proﬁle.

•

Overall pay levels are modest with base salaries below-

market reﬂecting the early emergence of proﬁtability.

•

The measures used in the variable incentive plans reﬂect the KPIs of the business.

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Remuneration Policy for Executive Directors

The following table summarises each element of the Remuneration Policy for the Executive

Directors, explaining how each element operates and links to the corporate strategy.

Base Salary

Purpose

•

To recruit and retain high-calibre Executive Directors.

•

Recognise knowledge, skills and experience as well

as reﬂect the scope and size of the role.

Operation

•

Normally reviewed annually (with any changes usually effective

from January or August). An out of cycle review may be

conducted if the Committee determines it is appropriate.

•

When setting Base Salaries, the Committee takes into account a number of

factors including (but not limited to) skills and experience of the individual,

the size and scope of the role, salary increases across the Group as well as

salary levels for comparable roles in other similarly sized companies.

•

Currently, Base Salary levels are considerably below market levels

reﬂecting the emerging proﬁtability of the Company. The current

Base Salaries for the Executive Directors are set out on page 141.

•

The Executive Directors’ Base Salaries increased to £177,000 in January 2023

(in line with the Company-wide award, which included the application of a

£2,000 cost of living increase to every salary band, reﬂective of the increase in

the London Living Wage) and will increase to £200,000 in August 2023. The

Committee will review salaries against benchmarks from 2024, which may lead,

at some stage, to a higher level of increase than would normally be the case.

Maximum

Potential Value

•

The maximum Base Salary level is £500,000.

•

Base Salary increases are normally considered in relation to the

wider salary increases across the Company, albeit recognising

the unusually low starting position in the current Policy.

•

Above workforce increases may be necessary in certain circumstances

such as when there has been a change in role or responsibility

or where an Executive Director has been appointed on an initial

salary which is lower than the desired market positioning.

Performance

Metrics

•

Individual performance, as well as the performance of the Company,

is taken into consideration as part of the annual review process.

Pension

Purpose

•

To provide cost-effective retirement beneﬁts.

Operation

•

The Executive Directors may participate in the Company’s pension

scheme or receive a cash allowance in lieu if HMRC caps apply.

•

Pension contributions and allowances are normally

paid monthly and are not bonusable.

Maximum

Potential Value

•

The Company pension contributions to deﬁned contribution

retirement arrangements or cash allowances are capped at those

of the wider workforce (currently 5% of qualifying salary).

•

This applies to current and any future Executive Directors.

Performance

Metrics

•

Not applicable.

Beneﬁts

Purpose

•

To provide competitive, cost-effective beneﬁts which

help to recruit and retain Executive Directors.

Operation

•

Beneﬁts may include various insurances such as life, disability, medical and

other beneﬁts provided more widely across the Company from time to time.

•

Other beneﬁts, such as relocation expenses or expatriate

arrangements may be provided as necessary.

•

Reasonable business-related expenses (including

any tax thereon) will be reimbursed.

Maximum

Potential Value

•

The value of beneﬁts will vary based on the cost to

the Company of providing the beneﬁts.

Performance

Metrics

•

Not applicable.

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Annual Bonus

Purpose

•

To incentivise and reward for the delivery of suitably stretching annual

corporate targets to align with shareholders’ and wider stakeholders’ interests.

Operation

•

The Annual Bonus is subject to performance measures and

objectives set by the Committee for the ﬁnancial year.

•

At the end of the performance period, the Committee

assesses the extent to which the performance targets have

been achieved and approves the ﬁnal outcome.

•

At least 75% of any Annual Bonus earned will be deferred in shares under

the 2021 PensionBee Group PLC Omnibus Plan (‘Omnibus Pan’) (‘DSB

Award’), normally for a total of three years, with a third vesting and becoming

exercisable in each of the ﬁrst, second and third years respectively.

•

Dividend equivalents may apply to the extent that such deferred awards vest.

•

Malus and clawback provisions apply as set out on page 136.

•

Annual Bonus awards are non-pensionable and are

payable at the Committee’s discretion.

Maximum

Potential Value

•

The Annual Bonus policy maximum is 100% of Base Salary.

•

The target Annual Bonus opportunity is normally set at 50% of the maximum.

•

The threshold Annual Bonus opportunity is up to 25% of the maximum.

Performance

Metrics

•

The Committee will determine the relevant measures and targets each

year taking into account the key strategic objectives at that time.

•

Performance measures may include ﬁnancial, strategic,

operational, ESG, and/or personal objectives.

•

At least 50% of the Annual Bonus will be linked to ﬁnancial measures.

•

The Committee sets targets that are challenging, yet realistic in the context

of the business environment at the time and by reference to internal

business plans and external consensus. Targets are set to ensure there is

an appropriate level of ambition associated with achieving the top end

of the range, but without encouraging inappropriate risk taking.

•

The performance measures for FY22 are set out on page 140.

Long-Term Incentives

Purpose

•

To incentivise and reward for the delivery of long-term

performance and shareholder value creation.

•

To align with shareholders’ interests and to foster a long-term mindset.

Operation

•

An annual award of restricted shares under the Omnibus Plan (‘RSP

Award’) which normally vest after a period of not less than three

years (expected to be one-third on each of the third, fourth and ﬁfth

anniversaries of grant for Executive Directors), subject to continued

employment and the achievement of a performance underpin.

•

Vested RSP Awards are subject to a further holding period applying

at least until the ﬁfth anniversary of grant during which they may not

ordinarily be sold (other than to pay relevant tax liabilities due).

•

Dividend equivalents may accrue over the period from grant until

the later of vesting and the expiry of any holding period.

•

Malus and clawback provisions apply as set out on page 136.

Maximum

Potential Value

•

The maximum annual RSP Award is 125% of Base Salary and the Committee

expects to normally grant awards at this level to the Executive Directors.

Performance

Metrics

•

The nature of restricted shares under the RSP Award is that they are not

based primarily on performance conditions, although the Committee

will apply an underpin and may reduce vesting levels if overall

performance is not considered sufﬁcient to warrant the full vesting

level (having regard to ﬁnancial performance, the development of

the strategy and the management of risk and other ESG factors).

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All-Employee Share Plans

Purpose

•

To encourage wider share ownership across all

employees, including the Executive Directors.

•

To align with shareholders’ interests and to foster a long-term mindset.

•

The Company does not currently intend to deploy the all-

employee share plans. Disclosure around the plans has

been included for future ﬂexibility as required.

Operation

•

Executive Directors may participate in all employee schemes

on the same basis as other eligible employees.

•

This includes the Share Incentive Plan (‘SIP’) and the Save As You Earn

(‘SAYE’) which have been adopted but are not currently in operation.

•

Both plans have standard terms, which are HMRC approved and

allow participants to either purchase or be granted shares (SIP) or

enter into a savings contract (SAYE) in a tax-efﬁcient manner.

Maximum

Potential Value

•

Limits are in line with those set by HMRC (or at a lower level

if so determined by the Remuneration Committee).

Performance Metrics

•

Not applicable as per market standard.

Shareholding Requirement

Purpose

•

To align with shareholders’ interests and to foster a long-term mindset.

Operation

•

Executive Directors will normally be expected to retain shares, net of

sales to settle tax, until they have met the required shareholding.

•

Progress towards the guidelines will be reviewed

by the Committee on an annual basis.

•

In addition, Executive Directors are expected to hold shares

after cessation of employment to the full value of the

shareholding requirement (or the existing shareholding

if lower at the time) for a period of two years.

Maximum

Potential Value

•

The shareholding requirement for Executive

Directors is 200% of Base Salary.

Performance Metrics

•

Not relevant.

Fees Policy for Chair and Non-Executive Directors

The following table summarises the fees policy for the Chair of the Board and the other Non-Executive

Directors (‘NEDs’).

Fees

Purpose

•

To provide a competitive fee to attract NEDs who

have the requisite skills and experience to oversee the

implementation of the Company’s strategy.

Operation

•

Fees for the Chair of the Board are set by the Committee

(with the Chair absent from such discussion).

•

Fees for the other NEDs are set by the Board excluding the NEDs.

•

Fees are reviewed, but not necessarily increased, annually. Fee

increases are normally effective from January or August.

•

Fee levels are determined based on an estimate of the expected

time commitments of each role and by reference to comparable

fee levels in other companies of a similar size and complexity.

•

Additional fees are payable to the Senior Independent Director

and Chairs of the Audit and Risk and Remuneration Committees to

reﬂect their additional responsibilities. The Director responsible for

Employee Engagement will also be eligible for an additional fee.

•

Higher fees may be paid to a NED should they be required

to assume executive duties on a temporary basis.

•

The NEDs and the Chair are not eligible to receive beneﬁts

or incentive plans. Business expenses incurred in respect of

their duties (including any tax thereon) are reimbursed.

Maximum

Potential Value

•

Determined within the overall aggregate annual limit of £1m.

Performance Metrics

•

Not eligible to participate in any performance-

related elements of remuneration.

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Pension

Purpose

•

To provide cost-effective retirement beneﬁts.

Operation

•

The NEDs may participate in the Company’s pension scheme

given its central role in the activities of the Company.

•

Pension contributions and allowances are normally paid monthly.

Maximum

Potential Value

•

The Company pension contributions to deﬁned contribution

retirement arrangements or cash allowances are capped at that

of the wider workforce (currently 5% of qualifying fees).

•

This applies to current and any future NEDs.

Performance Metrics

•

Not applicable.

Discretions Retained by the Committee in Operating the Incentive Plans

The Committee administers the Omnibus Plan in line with its rules and in accordance with HMRC and

Listing rules where relevant. To ensure the efﬁcient operation of these plans, the Committee may

apply certain discretions which include (but are not limited to) the following:

•

The participants in the plan.

•

The timing of grants and/or payments under the plan.

•

The size of grants and/or payments (albeit within the limits set out in the policy table for Executive

Directors).

•

Any performance measures and targets for the incentive plans for each year.

•

Any use of discretion to amend the outcome, as appropriate.

•

Determining leaver status and the appropriate treatment under the incentive plan.

•

Determining the treatment of awards in the event of a change of control.

•

Determining any necessary technical adjustments in certain circumstances (e.g. corporate

restructuring events, variation of capital and special dividends).

The Committee has the discretion to vary the performance conditions applying to outstanding awards

in exceptional circumstances if an event occurs (e.g. a material acquisition or divestment) which

causes the Committee to believe that the original condition is no longer appropriate. Any change in

performance conditions will not be materially less challenging than the original condition would have

been but for the event in question.

Legacy Arrangements

The Committee will honour any commitments entered into with current directors prior to the

Company’s stock market listing or to internally promoted future Executive Directors prior to their

appointment to the Board. This includes any outstanding awards under historic share option plans.

Details of the historic share option plans are available in the Company’s Prospectus, produced in 2021,

and made available on its website.

Recoupment (Malus and Clawback)

Malus and clawback may be applied at any time before a restricted share award vests (or would have

vested but for the operation of any holding period) or for three years after vesting in the following

circumstances:

•

Material misstatement of the results of the Company.

•

Errors or inaccuracies or misleading information leading to incorrect grant or vesting of the award.

•

Gross misconduct.

•

Material failure of risk management by the Company.

•

Corporate failure (e.g. administration or liquidation).

•

Any other circumstance which in the opinion of the Remuneration Committee could have a

signiﬁcantly adverse impact on the Company’s reputation.

Malus permits the Company to reduce the amount of any unvested award, including awards in

holding periods. Clawback permits the Company to reduce the amount of any vested award or any

future salary or bonus and also require the employee to pay back amounts.

Selection of Performance Measures and Targets

The Remuneration Committee selects the performance measures applying to the Annual Bonus

based on the strategic priorities of the Company at the time. The measures and their weightings may

change from year to year to reﬂect the needs of the business.

Measures used may include ﬁnancial (such as Revenue and Adjusted EBITDA Margin)

125

, operational,

strategic, ESG objectives, personal objectives or shareholder value creation outcomes. The use of

such measures is intended to ensure performance is assessed on a rounded basis and is appropriately

aligned to the Company’s KPIs.

125. See deﬁnitions on pages 54 and 56 of the Measuring our Performance section of the Strategic Report.

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The targets for the Annual Bonus are set after considering the annual business plan, external analyst

consensus, relevant economic indicators and any expected regulatory changes. The target range is

set so that it is appropriately challenging, yet realistic and does not incentivise undue risk taking. The

possible outcomes for the Annual Bonus for Executive Directors for FY23 are set out on page 140.

The RSP Award will be subject to a performance underpin. The Remuneration Committee will assess

whether vesting is appropriate, taking into consideration the Company’s share price, its ﬁnancial

performance over the vesting period and the participant’s adherence to the Company’s values,

standards on risk and environmental, social and governance considerations. On the basis that the

RSP Awards are intended to provide greater certainty of vesting in return for a lower Base Salary, the

default will be for vesting to occur, unless the Remuneration Committee decides otherwise.

Statement of Consideration of Shareholder Views

The views of the major shareholders were considered when determining the Policy. The Committee

will consider shareholder feedback received in relation to the AGM each year and guidance from

shareholder representative bodies more generally.

If the Committee considered it appropriate to make material changes to the Policy, it would be subject

to prior consultation with major shareholders as necessary.

Differences in Remuneration Policy for Executive Directors and Employees in General

All employees participate in the Annual Bonus scheme, which is operated on similar terms to those

for the Executive Directors, albeit with performance measures which are appropriate to their area of

responsibility. Bonus deferral in respect of the Company element is applied for all employees. RSP

Awards are granted to approximately 30% of the workforce on similar terms to those applied to

grants made to the Executive Directors. All employees are able to participate in PensionBee’s equity

ownership schemes, which further helps to drive engagement and an ownership mentality.

Statement of Consideration of Employment Conditions Elsewhere in the Company

The Committee is kept informed of pay and employment conditions throughout the Company. This

will include information on base salary banding and increases, annual bonus outcomes and share

usage across the workforce. The Company conducts an annual benchmarking exercise that informs

the overall remuneration package at each level of employee seniority. The annual benchmarking

exercise pays due regard to job roles and seniority. The remuneration package for each level of

employee seniority is documented in the Company’s Policy, which is transparently shared with all

employees. The Policy documents the Company’s desire to take an industry-leading approach to

reducing and eliminating pay gaps, as well as excessive differences in remuneration between the

highest and lowest paid employees.

Input from the Director responsible for Employee Engagement will also be considered as part of the

Committee’s deliberations. Findings from employee engagement surveys will also be provided to the

Committee.

The Committee has not, to date, formally consulted with employees on matters of the Company’s

Policy. However, in November 2022, the Chair and members of the Remuneration Committee

participated in a Town Hall session to understand employees’ attitudes to remuneration and other

aspects of the Company’s employee value proposition.

Executive Directors’ External Appointments

Executive Directors may accept an external appointment as a Non-Executive Director with the prior

approval of the Board. Any fees payable for such an appointment can be retained by the Executive

Director.

Recruitment of Executive Directors - Approach to Remuneration

The ongoing remuneration package for any new Executive Director will be set in accordance with the

terms of the Policy in place at the time of appointment. The principles which will be applied are set

out as follows.

Element of Pay

Recruitment Policy

Base Salary

•

Set on appointment at a level which takes into account the skills and

experience of the individual and the nature of the role.

•

The initial base salary may be set at a level below the desired market

position to reﬂect experience. Thereafter, increases may be above

those of the wider workforce to align the salary with the market level

in accordance with the individual’s development in the role, as and

when permitted under the Policy.

Beneﬁts

•

Will be in line with those offered to current Executive Directors. The

Committee will have the discretion to pay certain relocation expenses

as deemed necessary.

Pension

•

Will be in line with the pension provision offered to the wider

workforce.

Annual Bonus

•

Will be operated in line with the terms of the Policy. Any bonus for

the year of appointment will be pro-rated based on service rendered.

It may be necessary to use alternative performance measures for the

remainder of the initial performance period, depending on the timing

and circumstances of the appointment.

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Restricted Share Plan

•

An award may be made shortly after appointment, in line with the

Policy table.

Buy-out Awards

•

Additional awards may be offered in the form of cash and/or share

based elements to compensate an individual for remuneration forfeit

on leaving their previous employment. To be clear, the value of any

buy-out arrangements will be limited to an assessment of the value

forfeit. The structure of awards will normally be delivered on a like-for-

like basis where possible, replicating the form, time horizons and any

performance requirements attached to the awards forfeited.

Legacy Arrangements

•

For an internal appointment, any existing pay or contractual

arrangements agreed prior to the Executive Director being appointed

to the Board may be allowed to continue on the original terms,

adjusted as relevant to take into account the new appointment.

Recruitment of Directors - Approach to Remuneration of Non-Executive Directors

On appointment of a new Chair of the Board or Non-Executive Director, the fees will be set taking

into account the experience and calibre of the individual and the prevailing rates of the other Non-

Executive Directors at the time.

Service Contracts and Letters of Appointment

Each Executive Director’s service agreement will be terminable by either the Company or the

Executive Director on not less than 6 months’ written notice. Each Executive Director will continue

to be eligible to participate in the Company’s discretionary year-end bonus plan and will be eligible

to participate in such long-term incentive plans as the Company may establish in the future. Any

incentives or remuneration payable to the Executive Directors will be subject to limitation or

modiﬁcation to the extent reasonably deemed necessary by the Remuneration Committee, including

to remain consistent with the Company’s shareholder-approved remuneration policy from time

to time. Each Executive Director is entitled to 25 days’ paid holiday per annum (excluding public

holidays). Each Executive Director is entitled to contributions by the Company of 5% of qualifying

salary to the Company pension scheme. The contracts are available for inspection (alongside NED

letters of appointment) at the Company’s registered ofﬁce. The date of each service contract is

noted in the table below:

The service contract of any new appointment is expected to be consistent with that of current

Executive Directors.

The Non-Executive Directors do not have service contracts with the Company but instead have letters

of appointment. The date of appointment for each Non-Executive Director is shown in the table that

follows:

Date of Service Contract

Romi Savova

16 March 2021

Jonathan Lister Parsons

16 March 2021

Christoph J. Martin

30 June 2022

Date of Appointment

Mark Wood

2 February 2021

Mary Francis

2 February 2021

Michelle Cracknell

2 February 2021

Lara Oyesanya

21 April 2022

Each appointment is for a ﬁxed three-year term, but each Non-Executive Director may be invited

by the Company to serve for a further period. In any event, each appointment is subject to annual

re-election by the Company at each annual general meeting, and each Non-Executive Director’s

appointment may be terminated at any time with three months’ written notice.

Policy on Payment for Departure from Ofﬁce

The Company will be entitled to terminate an Executive Director’s service agreement with immediate

effect by payment in lieu of notice equal to the basic annual salary the Executive Director would have

been entitled to receive during the notice period, payable in equal monthly instalments which are

reduced if the Executive Director secures alternative employment/engagement within that period

(the Executive is contractually obliged to use their best endeavours to secure alternative employment/

engagement).

The Committee will take into account the contractual entitlements, rules of the incentive plans, the

speciﬁc circumstances for the departure and the interests of shareholders when determining the

termination treatment:

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Component of Pay

Voluntary

Resignation or

Termination

for Cause

‘Good Leaver’

(e.g. Death, Ill Health, Disability)

Annual Bonus

Leaving employment

part way through

the bonus year will

normally result in no

bonus being paid

Leaving employment part way through the bonus

year or after the year end but prior to the normal

bonus payment date will result in cash and deferred

bonus being paid on a time pro-rated basis for the

portion of the year worked. Bonus outcomes will

continue to be based on the performance achieved.

DSB Awards

Unvested DSB

Awards will lapse

DSB Awards will normally continue to vest on

their original vesting date unless the Committee

determines they should vest earlier.

RSP Awards

Unvested RSP

Awards will lapse

RSP Awards will normally be retained by the individual

for the remainder of the vesting period and remain

subject to the relevant performance underpin,

with the award time pro-rated. The Committee

will retain discretion to assess the performance

underpin and allow awards to vest at an earlier

date if considered appropriate (and to dis-apply

time pro-rating if considered appropriate).

Any outstanding SIP and/or SAYE awards will be treated in line with HMRC regulations.

The Committee will have the authority to settle any legal claims in respect of employment matters

against the Company, if considered to be in the best interests of shareholders. The Committee may

also reimburse legal costs and provide a contribution towards outplacement support if felt appropriate.

If there is a change of control or similar event, outstanding awards may vest early (subject to any

performance criteria assessment) subject to time pro-rating (unless the Committee believes this is not

appropriate).

On termination, at any time, a Non-Executive Director is entitled to any accrued but unpaid director’s

fees, but not to any other remuneration.

Illustration of the Remuneration Policy

The chart that follows sets out the potential values of the remuneration package for FY23 under

various performance scenarios for the Executive Directors.

Notes:

a.

Salary represents the £200,000 expected ending salary for 2023. Beneﬁts have been included based on 2022

ﬁgures.

b.

Pension represents the value of the annual pension allowance for Executive Directors of 5% of qualifying salary.

c.

Minimum performance comprises salary, beneﬁts and pension only with no bonus awarded and no RSP Award

vesting (i.e. assumes the RSP Award performance underpin is not met).

d.

Threshold performance comprises annual bonus payouts at threshold level (25% of maximum) with the RSP

Awards vested in full (no share price appreciation).

e.

Target performance comprises annual bonus payouts at target level (50% of maximum) and with the RSP Awards

vested in full (no share price appreciation).

f.

Maximum performance comprises annual bonus awarded at maximum level (100% of maximum) and with the

RSP Awards vested in full (no share price appreciation).

g.

Maximum + share price growth comprises e) above plus an assumed increase of 50% in the value of the RSP

Award to take account of potential share price appreciation.

h.

For ease of understanding, the chart assumes an RSP Award grant at 125% of the 2023 salary. In practice, grants are

considered to relate to performance in the prior year so are based on the salary as at the previous 31 December.

Minimum

202

99%

800

700

600

500

400

300

200

100

0

(000's)

Executive Director's Remuneration

1.1%

Threshold

502

40%

0.4%

On-target

552

36%

0.4%

Maximum

652

31%

0.3%

Maximum with growth

777

26%

0.3%

10%

50%

18%

45%

31%

38%

26%

48%

Pension

Annual Bonus

Base Salary

Long-term Incentives

Annual Report and Financial Statements 2022

139

Corporate Governance Report

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#### Annual Report on Remuneration

Implementation of Directors’ Remuneration Policy for FY23

Component of Pay

Implementation for FY22

Executive Directors’ Base Salaries

•

Salaries for each Executive Director have increased to £177,000 in January 2023 and will increase to £200,000 in August 2023.

Executive Directors’ Beneﬁts and Pension

•

No changes to beneﬁts.

•

Pension provision remains at 5% of qualifying salary.

Executive Directors’ Annual Bonus

•

Maximum Annual Bonus of 100% of salary, with at least 75% deferred into shares (‘DSB Award’), which will vest in equal instalments across the ﬁrst,

second and third anniversary of grant, which is aligned to the treatment throughout the organisation.

•

In respect of 2022 bonuses, the Executive Directors’ DSB Awards will vest in three equal annual tranches as described.

•

The performance measures for 2023 bonuses are:

·

Financial measures, weighted at 50% of the total bonus, and consisting of two sub-metrics each accounting for 25% of the total bonus: Revenue (£),

Adjusted EBITDA Margin (%)

126

·

Customer composite metric, weighted at 25% of the total bonus, and consisting of ﬁve sub-metrics each accounting for 5% of the total bonus:

Invested Customers

126

, Trustpilot Score, App Store Ratings, Net Promoter Score and Complaints Ratio

·

Personal performance, weighted at 25% of the total bonus

•

Consistent with market practice, the Committee considers the targets themselves for 2023 to be conﬁdential and will disclose them in next year’s report.

Executive Directors’ Restricted

Share Plan Award

•

A restricted share award (‘RSP Award’) of 125% of salary which vests in equal instalments on the third, fourth and ﬁfth anniversary of grant and released

following the ﬁfth anniversary.

•

The RSP Awards are subject to a performance underpin whereby the Remuneration Committee will assess whether vesting is appropriate, taking into

consideration the Company’s share price, its ﬁnancial performance over the vesting period and the participant’s adherence to the Company’s values

and its standards on risk and environmental, social and governance factors. On the basis that the RSP Awards are intended to provide greater certainty

of vesting in consideration of lower Base Salaries, the default will be for vesting to occur, unless the Remuneration Committee decides otherwise.

Non-Executive Directors’ Fees

•

Remain unchanged:

·

Chair of the Board fee £125,000

·

Non-Executive Director (‘NED’) base fee £45,000

·

Senior Independent Director fee £25,000

·

Board Committee Chair fee £10,000

·

Employee engagement lead fee £10,000

•

NEDs are eligible to participate in the Company’s automatic enrolment pension plan.

126. See deﬁnitions on pages 54 and 55 of the Measuring our Performance section of the Strategic Report.

PensionBee Group plc

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Corporate Governance Report

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Single Total Figure of Remuneration (Audited)

The ﬁgures included in the tables below represent remuneration relating to 2022 and 2021 respectively.

2022

Executive Directors

Non-Executive Directors

Romi Savova

Jonathan Lister

Parsons

Christoph J. Martin

Mark Wood

Mary Francis

Michelle Cracknell

Lara Oyesanya

Fixed Pay

Base Salary/Fees

£175,000

£175,137

£175,137

£125,000

£90,000

£55,000

£45,000

Beneﬁts

n/a

n/a

n/a

n/a

n/a

n/a

n/a

Pension

£2,202

£2,202

£2,202

n/a

n/a

£2,202

£1,938

Variable Pay

Annual Bonus

£72,192

£72,192

£72,192

n/a

n/a

n/a

n/a

Long-Term Incentives

£0

£0

£0

n/a

n/a

n/a

n/a

Total

£249,393

£249,531

£249,531

£125,000

£90,000

£57,202

£46,938

Total Fixed Remuneration

£177,202

£177,339

£177,339

£125,000

£90,000

£57,202

£46,938

Total Variable Remuneration

£72,192

£72,192

£72,192

n/a

n/a

n/a

n/a

2021

Executive Directors

Non-Executive Directors

Romi Savova

Jonathan Lister Parsons

Mark Wood

Mary Francis

Michelle Cracknell

Fixed Pay

Base Salary/Fees

£116,667

£116,758

£83,333

£60,000

£36,667

Beneﬁts

n/a

n/a

n/a

n/a

n/a

Pension

£1,468

£1,468

n/a

n/a

£1,468

Variable Pay

Annual Bonus

£131,250

£131,250

n/a

n/a

n/a

Long-Term Incentives

£264,000

£264,000

n/a

n/a

n/a

Total

£513,384

£513,476

£83,333

£60,000

£38,134

Total Fixed Remuneration

£382,135

£382,226

£83,333

£60,000

£38,134

Total Variable Remuneration

£131,250

£131,250

n/a

n/a

n/a

Annual Report and Financial Statements 2022

141

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Notes to the Table

Base Salary

The 2022 table reﬂects the pro rata base salary for the relevant period of appointment for Christoph J.

Martin (1 July 2022 to 31 December 2022) and Lara Oyesanya (21 April 2022 to 31 December 2022) i.e.

what the annual ﬁgure would be for the relevant individual in order to enable a comparison with the

other Directors. The 2021 table only pertains to the period following the Company’s IPO in April 2021.

Beneﬁts

The Executive Directors did not receive beneﬁts from the Company, but are eligible to participate in

Company-wide schemes from time to time.

Pension

The Executive Directors received pension beneﬁts equivalent to 5% of qualifying earnings.

Annual Bonus for 2022: Targets and Outcomes

The Annual Bonus for FY22 was subject to performance measures which consisted of the equally

weighted measures of: Revenue (25% of Annual Bonus), Adjusted EBITDA Margin (25% of Annual

Bonus), a Customer Love Composite Score (25% of Annual Bonus ,which included equally weighted

targets in relation to Invested Customers, Trustpilot Score, App Store Ratings, the Net Promoter Score

and Complaints), and Personal Performance (25% of Annual Bonus).

127

The Personal Performance element is based on a competency matrix, comprising quantitative and

qualitative measures, that rewards each Executive Director for their achievements over the course of the

year in line with their accomplishments and embodies the Company’s values of Love, Quality, Honesty,

Innovation and Simplicity. The competency matrix refers to the Executive Director’s achievements

with respect to furthering the Company’s culture, the Company’s approach to diversity and inclusion,

the Company’s delivery of operational performance, strategic initiatives and the approach to risk

management controls, including the timely submission of policies and risk assessments, the minimisation

and effective resolution of risk incidents and adherence to budgetary cost controls.

The CEO’s personal objectives included delivering on the continued growth of the Company in the

context of efﬁcient customer acquisition and growing brand awareness, accompanied by excellent

customer service with a speciﬁc requirement to deliver industry-leading response times to customers.

Speciﬁc measurable goals were set, including maintaining the Cost per Invested Customer within the

budgetary objectives, high customer conversion, delivering on the risk management programme and

high satisfaction rates among employees.

127. See deﬁnitions on pages 54 and 55 of the Measuring our Performance section of the Strategic Report.

The CTO’s personal objectives included leadership in product innovation, development of an

industry leading technology platform with increased velocity and quality, and further extensions

of the Company’s data platform, each of which were fully met. He was also subject to a number of

similar measurable targets as for the CEO above, including conversion and also information security

certiﬁcation outcomes under ISO 27001.

The CFO’s personal objectives included managing our capital structure efﬁciently, business planning

and monitoring of the execution of the business plan and particularly the delivery of the Company’s

core ﬁnancial objectives, including the delivery of Adjusted EBITDA before Marketing proﬁtability.

128

The CFO was evaluated on the quality and process relating to the preparation of the budget, monthly

accounts and departmental expenditure plans, as well as the overall integrity and delivery timeline

of the Company’s ﬁnancial results. The CFO was particularly responsible for the timely and accurate

delivery of the Company’s internal and external ﬁnancial materials, including those contained within

the Annual Report and investor presentations.

The table below summarises the 2022 performance targets and outcomes:

Metric

130

Weighting Threshold

Target

Max

Actual Out-turn

Revenue

25%

£20.1m £21.2m £21.8m £17.7m

0%

Adjusted EBITDA Margin

25%

(112)%

(102)%

(97)%

(110)%

30%

Customer Composite Score

of which: Invested Customers

5%

200,000 210,000 220,000 183,000

0%

of which: Trustpilot Score

5%

4.6

4.65

4.7

4.6

25%

of which: App Store Rating average

5%

4.5

4.6

4.7

4.6

50%

of which: NPS

5%

57

60

63

54

0%

of which: Complaints per 1,000 accounts

5%

1.0

0.95

0.90

0.8

100%

Personal Performance

25%

25%

50%

100%

100%

100%

Overall

41%

The Committee considered that the overall performance and the experience of stakeholders was

appropriately reﬂected in the overall bonus outcome and therefore no discretion was required to

amend the result.

128. See deﬁnitions on pages 54 and 55 of the Measuring our Performance section of the Strategic Report.

PensionBee Group plc

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Corporate Governance Report

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For FY22, 100% of any bonus linked to Company-wide performance and 60% of any bonus linked

to individual performance is deferred, resulting in 90% deferral for Executive Directors. The deferred

bonus vests in equal proportions over three years.

Consistent with the approach adopted for all equity awards, participants are required to bear any

employers’ NICs on those awards which means that the headline level of DSB Awards and RSP Awards

overstates their commercial value by approximately 14% compared with other listed companies

where the company itself bears this charge. This reﬂects the emerging proﬁtability status of the

Company and will be kept under review for subsequent grants.

Cash Bonus (£)

Deferred Bonus (£)

Total Bonus (£)

Total Bonus (% Max)

CEO

£17,500

£54,692

£72,192

41.25%

CTO

£17,500

£54,692

£72,192

41.25%

CFO

£17,500

£54,692

£72,192

41.25%

Awards Vesting in the Year

Under the regulations, long-term incentive awards are included when and to the extent that the

performance underpins are met. Last year’s ﬁgures included legacy awards which were contingent

on the Company’s public listing occurring (these will only vest and become exercisable over time).

The next awards to be assessed against pre-vest performance conditions will be the 2022 RSP Award

grant reported below (granted in respect of 2021 performance) at the end of 2024. No RSP Awards

were due to vest in 2022.

Awards Granted in the Year

The following awards with respect to the Financial Year ending 2021 were granted in March 2022:

Restricted Share Plan

129

Deferred Share Bonus

130

CEO

152,545

79,324

CTO

152,545

79,324

129. The RSP Awards represent 125% of their salaries as at 31 December 2021 (i.e. £218,750) using a share price of

143.4p (being the average closing share price on the two dealing days immediately prior to grant. The RSP Awards are

subject to a performance underpin assessing performance to the third anniversary of grant but no pre-set percentage

would vest for any given level of performance. They will then be subject to an additional two year holding period.

130. The DSB Awards represent the proportion of the bonus awarded in shares contingent on employment

to the third anniversary of grant. They had a face value of £113,751 using a share price of 143.4p.

Annual Report and Financial Statements 2022

143

Corporate Governance Report

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Other Statutory Requirements

131

Shares Interests and Incentives

Shares Owned Outright

Awards Unvested and Subject

to Performance Conditions

Options Unvested and Not Subject

to Performance Conditions

Options Vested and Not Subject to

Performance Conditions

Shareholding

Requirement Met

Romi Savova

80,000,000

231,869

80,000

80,000

Yes

Jonathan Lister Parsons

13,232,800

231,869

80,000

80,000

Yes

Christoph J. Martin

132

751,664

170,687

206,329

1,527

Yes

Mark Wood

133

2,762,200

0

0

0

n/a

Mary Francis

134

50,141

0

0

0

n/a

Michelle Cracknell

0

0

0

0

n/a

Lara Oyesanya

30,903

0

0

0

n/a

Our middle market share price at the close of business on 31 December 2022 was 53.9p and the range of the middle market price during the year was 46p to 146p. Since the year-end there have been no other

changes in the shareholdings.

Change in CEO Total Remuneration

The chart that follows shows the value of £100 invested in the Company on Admission at the IPO price, compared with the value of £100 invested in the FTSE All Share Index

at the same date and the movement

in value until 31 December 2022. We have chosen the FTSE All Share Index as it provides the most appropriate and widely recognised index for benchmarking the Company’s corporate performance since IPO.

131

.

All numbers are unaudited unless otherwise stated.

132

.

Christoph J. Martin’s shareholding of 719,110 includes 90,000 shares held in his SIPP.

133

.

Mark Wood’s shareholding of 2,762,200 includes 18,500 Shares held in his SIPP. In addition, Mark Wood’s wife holds 65,000 Shares in her SIPP, which were previously transferred from Mark Wood.

134

.

Mary Francis’s shareholding is held jointly with her husband.

120

100

80

60

40

20

0

Total Shareholder's Return\*

TSR - Value of a 100 unit investment made at Admission

23 Apr 2021

30 Dec 2022

FTSE All Share Index

PensionBee

\*Source: Datastream

(a Reﬁnitiv product)

PensionBee Group plc

144

Corporate Governance Report

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CEO Single Figure History

Total Remuneration

135

Annual Bonus as % of Max

Long-Term Incentive Shares Vesting as % of Max

FY21

£513,384

75.00%

n/a

FY22

£249,393

41.25%

n/a

CEO Pay Ratio

136

The table below shows the multiple of our CEO’s pay ratio to median, lower quartile and upper quartile pay at the Company. The calculations are based on methodology Option A as deﬁned by the regulations

and calculating the pay and beneﬁts of all UK employees on a full-time equivalent basis. The CEO pay ratio is based on comparing the CEO’s pay to that of PensionBee’s UK-based employee population. For

the CEO the FY22 ﬁgure is based on the single ﬁgure total of £249,393.

Methodology

25th Percentile

50th Percentile

75th Percentile

Option A

8:1

7:1

5:1

Total Pay

£30,066

£33,918

£46,663

Salary Component

£27,417

£29,746

£42,000

The Committee will continue to monitor trends in the CEO pay ratio over the longer term.

Relative Importance of Spend on Pay

2021FY

2022

YoY % Change

Total Employee Costs (Note 5 of the Financial Statements)

£7.4m

£9.6m

30%

Distributions to Shareholders

£0

£0

n/a

135. The table ‘Single Total Figure of Remuneration (Audited)’ outlines detailed components of the CEO’s Total Remuneration.

136. All numbers are unaudited unless otherwise stated.

Annual Report and Financial Statements 2022

145

Corporate Governance Report

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Percentage Change in Director Pay

Year on Year Change

137

Percentage Change in Salary

Percentage Change in Pension Contributions

Percentage Change in Annual Bonus

Overall Percentage Change

Romi Savova

12%

0%

-45%

-14%

Jonathan Lister Parsons

12%

0%

-45%

-14%

Christoph J. Martin

138

30%

0%

-45%

-10%

Mark Wood

11%

n/a

n/a

11%

Mary Francis

7%

n/a

n/a

7%

Michelle Cracknell

16%

17%

n/a

16%

Lara Oyesanya

139

n/a

n/a

n/a

n/a

Payments for Loss of Ofﬁce and/or Payments to Former Directors

No payments for loss of ofﬁce, nor payments to former Directors were made during the year under review.

Statement of Voting at the Annual General Meeting (Unaudited)

At the Company’s 2022 AGM, shareholders were asked to vote on the Directors’ Remuneration Report for the year ended 31 December 2021 and the Directors’ Remuneration Policy. The resolutions received

signiﬁcant votes in favour by shareholders. The votes received were:

Resolution

Votes For

% of Votes

Votes Against

% of Votes

Votes Withheld

To approve the Directors’ Remuneration Report (2022 AGM)

149,226,168

99.2%

1,196,795

0.8%

1,423

To approve the Directors’ Remuneration Policy (2022 AGM)

149,223,138

99.2%

1,196,795

0.8%

4,302

This report was approved by the Board of Directors and signed on its behalf by:

Mary Francis CBE

Chair of the Remuneration Committee

15 March 2023

137. Annualised ﬁgures including compensation from 2021 prior to the company’s IPO. These ﬁgures do not include Long Term Incentives. The ﬁgures are not comparable to the table ‘Single Total Figure of Remuneration (Audited)’, which only presents 2021 ﬁgures following

the IPO of the Company in April 2021.

138. The comparison in respect of Christoph J. Martin’s pay is based on actuals for 2022, not the pro rata salary shown in the table ‘Single Total Figure of Remuneration (Audited)’.

139. Since Lara joined the company in 2022, there is no comparable year-on-year change to disclose.

PensionBee Group plc

146

Corporate Governance Report

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## 8Directors’ Report

The Directors’ Report for the year ended 31 December 2022 comprises pages 147 to 121 of this report, together with the sections of the Annual Report and Financial Statements incorporated by reference. The

Corporate Governance Report set out on pages 98 to 152 is incorporated by reference into this report and, accordingly, should be read as part of this report.

As permitted by legislation, some of the matters required to be included in the Directors’ Report have instead been included in the Strategic Report set out on pages 3 to 98, as the Board considers them to

be of strategic importance.

Taken together, the Strategic Report on pages 3 to 98 and this Directors’ Report fulﬁl the requirement of Disclosure, Guidance and Transparency Rule 4.1.5R to provide a Management report.

Disclosure

Location

Future Business Developments

Our Strategy, pages 25-33

Research and Development

Note 2 of the Financial Statements, pages 165-170

Financial Instruments

Note 22 of the Financial Statements, pages 178-180

Financial Risk Management Objectives and Policies

Note 22 of the Financial Statements, pages 178-180

Exposure to Price, Credit and Liquidity Risk

Managing our Risks, pages 92-97

Note 22 of the Financial Statements, pages 178-180

Greenhouse Gas emissions (‘GHG’), contained within our Task Force on Climate-related Financial Disclosures (‘TCFD’) section

Climate Related Disclosures, pages 82-91

People, Values and Culture

About Us, pages 10-24

Our People, pages 36-45

Stakeholders, pages 56-70

ESG Considerations, pages 71-81

Section 172 Statement

Stakeholders, pages 56-70

Stakeholder Engagement

Stakeholders, pages 56-70

ESG Considerations, pages 71-81

Directors’ Interests

Directors’ Remuneration Report, pages 128-146

Statement of Directors’ Responsibility

Statement of Directors’ Responsibility, page 152

Applicable Disclosures required under Listing Rule 9.8.4R

Location

Details of Long-Term Incentive Schemes

Directors’ Remuneration Report, pages 128-146

Relationship with Major Shareholder Statement

Directors’ Report, pages 147-151

Annual Report and Financial Statements 2022

147

Corporate Governance Report

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Principal Activity

PensionBee is a leading online pension provider in the UK, a direct-to-consumer ﬁnancial technology

company with a mission to make pensions simple, so that everyone can look forward to a happy

retirement. The Company is registered as a public limited company under the Companies Act 2006

and is listed on the Main Market of the London Stock Exchange.

Results and Dividends

The results for the year are set out in the Consolidated Statement of Comprehensive Income on page

161 of the Financial Statements. The Directors are not proposing a ﬁnal dividend for the year ended

31 December 2022.

Directors and their Interests

The names and biographies of the Directors who were in ofﬁce during the year ended 31 December

2022 are set out on pages 103 to 107 of the Board of Directors and Executive Management section of

the the Corporate Governance Report.

Directors’ interests in the Ordinary shares of PensionBee Group plc as at 31 December 2022 are set

out within pages 128 to 146 of the Directors’ Remuneration Report within the Corporate Governance

Report. Details of Directors’ service contracts are set out within pages 108 to 114

of the Corporate

Governance Statement within the Corporate Governance Report.

During the period covered by this report, no Director had any material interest in a contract to which

the Company or any of its subsidiary undertakings was a party (other than their own service contract)

that requires disclosure under the requirements of the Companies Act 2006.

Directors’ Powers

The powers of the Directors are set out in the Articles of Association and the Companies Act 2006

(the ‘Act’) and are subject to any directions given by special resolution. The Directors are responsible

for the management of the Company’s business, for which purpose they may exercise all the powers

of the Company whether relating to the management of the business or not. The Directors may also,

subject to the Articles, delegate any of their powers, authorities and discretions as they see ﬁt.

The Articles give the Directors power to appoint and replace Directors. Unless otherwise determined

by the Company by ordinary resolution, the number of directors (other than alternate directors) must

not be less than two and must not be more than thirteen.

Appointment and Replacement of Directors

The rules governing the appointment and replacement of Directors are set out in the Company’s

Articles and are governed by the Code, the Act and related legislation. Directors may be appointed by

ordinary resolution at a general meeting, by a decision of the Directors or by the sole Director if the

Company has only one Director.

All Directors are subject to election by shareholders at the ﬁrst Annual General Meeting (‘AGM’)

following their appointment and to annual re-election thereafter, in accordance with the UK Corporate

Governance Code.

Articles of Association

The Articles may be amended by a special resolution of the Company’s shareholders. They were last

reviewed, updated and adopted at the Company’s AGM in May 2022. As well as setting out the rules

governing the appointment and replacement of Directors, the Articles also set out, amongst other

matters, the Directors’ general authority, rules on decision-making by the Directors, as well as in full

the powers of the Directors in relation to issuing shares and buying back the Company’s own shares.

A copy of the Company’s Articles can be found on the Company’s website.

Directors’ Insurance and Indemnities

The Company’s Articles provide, subject to the provisions of UK legislation, an indemnity for Directors

and Ofﬁcers of the Company and the Group in respect of liabilities they may incur in the discharge of

their duties or in the exercise of their powers.

Directors’ and Ofﬁcers’ liability insurance cover is maintained by the Company and is in place in

respect of all the Company’s Directors at the date of this Annual Report. The Company will review its

level of cover on an annual basis.

Compensation for Loss of Ofﬁce

The Company does not have any agreements with any Executive Director or employee that would

provide compensation for loss of ofﬁce or employment resulting from a takeover except that

provisions of the Company’s historic EMI Option Scheme and Non tax-qualifying Option Scheme may

cause options and awards outstanding under such schemes to vest on a takeover.

RSP awards will vest subject to the measurement of the underpin at the time of the event and, unless

the Remuneration Committee determines otherwise, time pro-rated DSBP awards will vest in full.

Further information is provided on pages 128 to 146 of the Directors’ Remuneration Report within the

Corporate Governance Report.

PensionBee Group plc

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Corporate Governance Report

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Share Capital

Details of the Company’s authorised and issued share capital, together with movements during the

year, are set out in Note 15 of the Financial Statements. As at 31 December 2022, the Company’s

issued share capital consisted of 223,014,942 Ordinary shares with a nominal value of £0.001 each.

Since the ﬁnancial period end the Company’s issued share capital has increased to 223, 014, 942 due

to the exercise of vested options granted under the historic pre-IPO EMI Option Scheme and Non tax-

qualifying Option Scheme. Details of the employee share plans are provided on pages 128 to 146 of

the Directors’ Remuneration Report within the Corporate Governance Report.The Company has one

class of Ordinary Share. There are no speciﬁc restrictions on the size of the holding nor on the transfer

of shares, which are both governed by the general provisions of the Articles and prevailing legislation.

Ordinary shareholders are entitled to receive notice of, and to attend and speak at, any general

meeting of the Company. On a show of hands, every shareholder present in person or by proxy (or

being a corporation represented by a duly authorised representative) shall have one vote, and on a

poll every shareholder who is present in person or by proxy shall have one vote for every share of

which he is the holder. The Notice of Annual General Meeting speciﬁes deadlines for exercising voting

rights and appointing a proxy or proxies.

Lock-Up Arrangements

As part of the Company’s initial public offering (‘IPO’), lock-up arrangements were put in place in

respect of the Company’s shares held by the pre-IPO investors. Speciﬁcally, they included:

•

The shareholdings

140

of the Executive Directors at the time of admission (Romi Savova and Jonathan

Lister Parsons) were, and remain, subject to lock-up arrangements expiring on 26 April 2023.

•

The shareholdings

140

of all the Executive Management Team, the Independent Non-Executive

Directors and pre-IPO shareholders

141

owning more than 3% of the Company’s issued share capital

pre-IPO. The lock-up arrangements in respect of this group of shareholders expired on 19 January

2023 in conjunction with the release of the Company’s 4Q 2022 trading update.

•

The shareholdings

140

of all other pre-IPO shareholders owning less than 3% of the Company’s

issued share capital pre-IPO and all other pre-IPO option holders. The lock-up arrangements in

respect of this group of shareholders expired on 21 July 2022.

Further details of the lock-up arrangements are set out in the Company’s Prospectus, a copy of which

is available on the Company’s website at https://www.pensionbee.com/investor-relations/ipo-centre.

140. Includes the shareholding at the point of the Company’s IPO, together with any shares received subsequently

for the duration of the relevant lock-up period as a result of the exercise of any options granted pre-IPO.

141. Includes State Street Global Advisors, Inc, together with Mr. Joseph Suddaby’s aggregate holding

of shares held directly by him and indirectly through his self-invested personal pension.

Authority to Purchase Its Own Shares

Pursuant to the terms of its Articles, the Company is permitted to purchase its own shares subject

to shareholder approval. The necessary shareholder authority was not sought at the 2022 Annual

General Meeting given that the Company is a pre-proﬁt business with a signiﬁcant opportunity for

continued growth.

Signiﬁcant Interests

The interests in shares notiﬁed to the Company in accordance with the Disclosure Guidance and

Transparency Rules as at 31 December 2022 are set out below.

Name of shareholder

Number of Ordinary Shares

of £0.001 each Held

Percentage of Total

Shares Outstanding/

Total Voting Rights

Romina Savova

80,000,000

35.9%

Jonathan Lister Parsons

13,232,800

5.9%

State Street Global Advisors, Inc.

8,757,600

3.9%

Norges Bank

7,927,044

3.6%

Between 31 December 2022 and 15 March 2023 (the latest practicable date for inclusion in this report),

there were no changes to the interests above.

Romi Savova and Jonathan Lister Parsons are deemed to be acting in concert, together with certain

other shareholders who represent, in aggregate, approximately 1,022,600 shares or 0.5% of the

Company’s Total Shares Outstanding/Total Voting Rights.

Relationship with Major Shareholder

In April 2022, in light of the transfer of the entire share capital of the Company from the High Growth

Segment of the London Stock Exchange plc (‘LSE’) to the Premium Segment of the Ofﬁcial List of the

Financial Conduct Authority and to trading on the LSE’s main market for listed securities, a relationship

agreement was put in place between Romi Savova, Jonathan Lister Parsons (together, the ‘Signing

Controlling Shareholders’) and the Company (‘Relationship Agreement’). The principal purpose of the

Relationship Agreement is to ensure that the independence provisions as set out in Chapter 6 of the

Listing Rules (‘Independence Provisions’) are complied with.

Pursuant to the Independence Provisions, the Relationship Agreement contains undertakings from the

Signing Controlling Shareholders that they will each, and will ensure that each of their associates will:

Annual Report and Financial Statements 2022

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•

Conduct all transactions and arrangements with the Company or any other member of the Group

on an arm’s length basis and on normal commercial terms;

•

Not take any action that would have the effect of preventing the Company from complying with

its obligations under the Listing Rules; and

•

Not propose or procure the proposal of a shareholder resolution which is intended or appears to

be intended to circumvent the proper application of the Listing Rules.

Romi Savova has also agreed to procure the compliance of certain other shareholders who, in

addition to Jonathan Lister Parsons, are deemed to be acting in concert with her, and who represent,

in aggregate, approximately 0.5% of the Company’s voting rights (the ‘Non-signing Controlling

Shareholders’ together with the Signing Controlling Shareholders, the ‘Controlling Shareholder

Group’) with the Independence Provisions. The Company considers, in light of its understanding of

the relationship between Romi Savova and each of the Non-signing Controlling Shareholders, that

Romi Savova can procure the compliance of the Non-signing Controlling Shareholders and their

respective associates with the Independence Provisions.

Under the terms of the Relationship Agreement, in the event Romi Savova is no longer an Executive

Director, she has a right to appoint two non-executive representative directors to the Board, provided

she holds 25% or more of the voting rights of the Company’s shares, and one director, provided she

holds 10% or more of the voting rights of the Company’s shares.

The Board conﬁrms that the Company is in compliance with the undertakings in the Listing Rules

and the Relationship Agreement and so far as the Company is aware, the undertakings have been

complied with by each member of the Controlling Shareholder Group.

Capital Management

PensionBee Limited, a subsidiary of PensionBee Group plc, is a FCA regulated business and subject to

holding a Liquid Capital requirement under IPRU (INV) 5.9. As of December 2022, the capital resources

stood at £20.5m (unaudited) as compared to a capital resource requirement of £1.2m (unaudited),

resulting in a coverage of 16.6x.

Research and Development

Details of the Company’s research and development is contained in Note 2 of the Financial Statements.

Political and Charitable Contributions

During the ﬁnancial year ending 31 December 2022, the Company did not make any charitable

donations, nor any political contributions.

Change of Control - Signiﬁcant Agreements

There are a number of agreements that may take effect after, or terminate upon, a change of control

of the Company, such as commercial contracts and property lease arrangements. None of these are

considered to be signiﬁcant in terms of their likely impact on the business as a whole.

Environment

The Board considers environmental matters to be of strategic importance. Therefore, relevant

information contained in our TCFD section within pages 82 to 91 of the Climate-related Disclosures

section of the Strategic Report is incorporated into the Directors’ Report by cross reference. The TCFD

Disclosure includes our annual report on GHG emissions.

Internal Control and Risk Management

The Board is ultimately responsible for establishing the risk appetite and the risk management

framework at PensionBee. The Audit and Risk Committee is responsible for monitoring and reviewing

the effectiveness of the Group’s internal control and risk management systems.

Further detail is set out on pages 92 to 97 of the Managing our Risks section of the Strategic Report

and on pages 121 to 127 of the Audit and Risk Committee Report within the Corporate Governance

Report.

Market Abuse Regulation

The Company has in place its own internal dealing policies and procedures which apply to all

employees and which encompass the requirements of the Market Abuse Regime.

Going Concern and Viability Statement

The Consolidated Financial Statements have been prepared on a going concern basis. After making

enquiries and considering the Group’s ﬁnancial position, its business model, strategy, ﬁnancial

forecasts and regulatory capital together with its principal risks and uncertainties, the Directors have

a reasonable expectation that the Group will be able to continue in operation and meet its liabilities

as they fall due for at least 12 months from the date of signing this report. The going concern basis of

preparation is discussed within Note 2 of the Financial Statements.

In accordance with provision 31 of the UK Corporate Governance Code, the Directors have assessed

the prospects of the Group over a longer period than the 12 months required by the going concern

provision. Details of the assessment can be found on page 98 in the Viability Statement section of the

Strategic Report.

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Post Balance Sheet Events

There have been no material post balance sheet events involving the Company or any of the

Company’s subsidiaries as at the date of this report.

Disclosure of Information to Auditor

Each of the Directors at the date of the approval of this Annual Report conﬁrms that:

•

So far as each of them is aware, there is no relevant audit information of which the Company’s

auditor is unaware; and

•

Each of them has taken all the reasonable steps that they ought to have taken as a Director to make

themself aware of any relevant audit information and to establish that the Company’s auditor is

aware of the information.

The conﬁrmation is given and should be interpreted in accordance with the provisions of section 418

of the Companies Act 2006.

Auditor

Deloitte LLP has indicated their willingness to continue in ofﬁce and resolutions to reappoint them as

auditor and to authorise the Audit and Risk Committee to determine the auditor’s remuneration will

be proposed at the forthcoming Annual General Meeting to be held on 18 May 2023.

Annual General Meeting

The full details of the Company’s 2023 Annual General Meeting (‘AGM’), which will take place on 18

May 2023, are set out in the Notice of 2023 AGM. A copy of the Notice of 2023 AGM can be found on

the Company’s website.

Approved by the Board on 15 March 2023 and signed on its behalf by:

Romi Savova

Chief Executive Ofﬁcer

15 March 2023

### UPDATE

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## 9Statement of Directors’ Responsibilities

The Directors are responsible for preparing the Annual Report and Financial Statements in accordance

with applicable law and regulations.

Company law requires the Directors to prepare Financial Statements for each ﬁnancial year. Under

that law, they are required to prepare the Group Financial Statements in accordance with International

Financial Reporting Standards (‘IFRS’) as adopted by the UK in conformity with the requirements of

the Companies Act 2006 and have elected to prepare the Parent Company Financial Statements

in accordance with UK Accounting Standards, including FRS 102, the Financial Reporting Standard

applicable in the UK and Republic of Ireland. Under company law, the Directors must not approve the

Financial Statements unless they are satisﬁed that they give a true and fair view of the state of affairs

of the Company and of their proﬁt or loss for that period.

In preparing each of the Group and Parent Company Financial Statements, the Directors are required to:

•

Select suitable accounting policies and then apply them consistently;

•

Make judgements and estimates that are reasonable, relevant, reliable and prudent;

•

For the Group Financial Statements, state whether they have been prepared in accordance with

IFRS as

adopted by the UK, subject to any material departures disclosed and explained in the

Group Financial Statements;

•

For the Parent Company Financial Statements, state whether Financial Reporting Standard 102 has

been followed, subject to any material departures disclosed and explained in the Parent Company

Financial Statements;

•

Assess the Company’s ability to continue as a going concern, disclosing, as applicable, matters

related to going concern; and

•

Use the going concern basis of accounting unless they either intend to liquidate the Group or the

Parent Company or to cease operations, or have no realistic alternative but to do so.

The Directors are responsible for keeping adequate accounting records that are sufﬁcient to show

and explain the Company’s operations and disclose with reasonable accuracy at any time the ﬁnancial

position of the Company and that enable them to ensure that its Financial Statements comply with

the Companies Act 2006. They are responsible for such internal control as they determine is necessary

to enable the preparation of Financial Statements that are free from material misstatement, whether

due to fraud or error, and have general responsibility for taking such steps as are reasonably open to

them to safeguard the assets of the Group and to prevent and detect fraud and other irregularities.

Under applicable law and regulations, the Directors are also responsible for preparing a Strategic

Report, Directors’ Report, Directors’ Remuneration Report and Corporate Governance report that

complies with that law and those regulations. The Directors are responsible for the maintenance and

integrity of the corporate and ﬁnancial information included on the Company’s website. Legislation

in the UK governing the preparation and dissemination of Financial Statements may differ from

legislation in other jurisdictions.

We conﬁrm that to the best of our knowledge:

•

The Financial Statements, prepared in accordance with the applicable set of accounting standards,

give a true and fair view of the assets, liabilities, ﬁnancial position and proﬁt or loss of the Company

and the undertakings included in the consolidation taken as a whole; and

•

The Strategic Report includes a fair review of the development and performance of the business

and the position of the issuer and the undertakings included in the consolidation taken as a whole,

together with a description of the principal risks and uncertainties that they face.

We consider that the Annual Report and Financial Statements 2022, taken as a whole, is fair, balanced

and understandable and provides the information necessary for shareholders to assess the Company’s

position and performance, business model and strategy.

Approved by the Board of Directors on 15 March 2023 and signed on its behalf by:

Romi Savova

Chief Executive Ofﬁcer

15 March 2023

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# Financial

# Statements

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## 1Independent Auditor's Report to the Members of PensionBee Group plc

#### Report on the Audit of the Financial Statements

#### 1Opinion

In our opinion:

•

the ﬁnancial statements of PensionBee Group plc (the ‘Parent Company’) and its subsidiary (the

‘Group’) give a true and fair view of the state of the Group’s and of the Parent Company’s affairs as

at 31 December 2022 and of the Group’s loss for the year then ended;

•

the Group ﬁnancial statements have been properly prepared in accordance with United Kingdom

adopted international accounting standards;

•

the Parent Company ﬁnancial statements have been properly prepared in accordance with United

Kingdom Generally Accepted Accounting Practice, including Financial Reporting Standard 102

“The Financial Reporting Standard applicable in the UK and Republic of Ireland”; and

•

the ﬁnancial statements have been prepared in accordance with the requirements of the

Companies Act 2006.

We have audited the ﬁnancial statements which comprise:

•

the Consolidated Statement of Comprehensive Income;

•

the Consolidated and Parent Company Statements of Financial Position;

•

the Consolidated and Parent Company Statements of Changes in Equity;

•

the Consolidated Statement of Cash Flows;

•

the related Notes 1 to 25 to the Consolidated Financial Statements; and

•

the related Notes 1 to 10 of the Parent Company Financial Statements.

The ﬁnancial reporting framework that has been applied in the preparation of the Group ﬁnancial

statements is applicable law and United Kingdom adopted international accounting standards.

The ﬁnancial reporting framework that has been applied in the preparation of the Parent Company

ﬁnancial statements is applicable law and United Kingdom Accounting Standards, including FRS 102

“The Financial Reporting Standard applicable in the UK and Republic of Ireland” (United Kingdom

Generally Accepted Accounting Practice).

#### 2Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”)

and applicable law. Our responsibilities under those standards are further described in the auditor’s

responsibilities for the audit of the ﬁnancial statements section of our report.

We are independent of the Group and the Parent Company in accordance with the ethical

requirements that are relevant to our audit of the ﬁnancial statements in the UK, including the

Financial Reporting Council’s (the ‘FRC’s’) Ethical Standard as applied to listed public interest entities,

and we have fulﬁlled our other ethical responsibilities in accordance with these requirements. The

non-audit services provided to the Group and Parent Company for the year are disclosed in Note 9 to

the ﬁnancial statements. We conﬁrm that we have not provided any non-audit services prohibited by

the FRC’s Ethical Standard to the Group or the Parent Company.

We believe that the audit evidence we have obtained is sufﬁcient and appropriate to provide a basis

for our opinion.

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Financial Statements

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#### 3Summary of our audit approach

Key audit matters

The key audit matter that we identiﬁed in the current year was:

•

Revenue Recognition

Within this report, key audit matters are identiﬁed as follows:

Newly identiﬁed

Increased level of risk

Similar level of risk

Decreased level of risk

Materiality

The materiality that we used for the Group ﬁnancial statements was £353k

which was determined on the basis of 2% of Group revenue.

Scoping

Our audit scope focused on PensionBee Limited and PensionBee Group plc.

The Parent Company and the subsidiary account for 100% of the Group’s proﬁt

before tax, 100% of the Group’s revenue and 100% of the Group’s net assets.

Signiﬁcant changes

in our approach

In the current period we have considered both the Parent Company and the

subsidiary to be one business unit and have identiﬁed the entire Group as a

single component.

#### 4Conclusions relating to going concern

In auditing the ﬁnancial statements, we have concluded that the directors’ use of the going concern

basis of accounting in the preparation of the ﬁnancial statements is appropriate.

Our evaluation of the directors’ assessment of the Group’s and Parent Company’s ability to continue

to adopt the going concern basis of accounting included:

•

We evaluated management’s going concern assessment in light of the conﬂict in Ukraine and

changes to the UK’s macroeconomic conditions; this included obtaining evidence such as

underlying business plans and forecasts to support key assumptions;

•

We assessed management’s reverse stress testing and the likelihood of the various scenarios that

could adversely impact upon the Group’s liquidity;

•

We have assessed management’s ability to apply mitigative actions in response to a downturn

scenario. This included performing analysis of the Group’s cost base and identifying whether there

existed any signiﬁcant committed expenditure;

•

We performed independent reverse stress testing which considered various scenarios that could

adversely impact upon the Group’s liquidity. The stresses applied in our independent analysis were

more severe than those used by management in their reverse stress tests;

•

We obtained and inspected correspondence between the Group and its regulator, the FCA, to

identify any items of interest which could potentially indicate non-compliance with legislation or

potential litigation, or regulatory action held against the Group;

•

We have assessed the appropriateness of the disclosures made in relation to going concern in

Note 2;

•

We have reviewed the directors’ statement and corporate governance statement for material

consistency with regards to the appropriateness of adopting the going concern basis of accounting

and any material uncertainties in the ﬁnancial statements.

Based on the work we have performed, we have not identiﬁed any material uncertainties relating to

events or conditions that, individually or collectively, may cast signiﬁcant doubt on the Group’s and

Parent Company’s ability to continue as a going concern for a period of at least twelve months from

when the ﬁnancial statements are authorised for issue.

In relation to the reporting on how the Group has applied the UK Corporate Governance Code, we

have nothing material to add or draw attention to in relation to the directors’ statement in the ﬁnancial

statements about whether the directors considered it appropriate to adopt the going concern basis

of accounting.

Our responsibilities and the responsibilities of the directors with respect to going concern are

described in the relevant sections of this report.

#### 5Key audit matters

Key audit matters are those matters that, in our professional judgement, were of most signiﬁcance in

our audit of the ﬁnancial statements of the current period and include the most signiﬁcant assessed

risks of material misstatement (whether or not due to fraud) that we identiﬁed.

These matters included those which had the greatest effect on: the overall audit strategy; the allocation

of resources in the audit; and directing the efforts of the engagement team.

These matters were addressed in the context of our audit of the ﬁnancial statements as a whole, and in

forming our opinion thereon, and we do not provide a separate opinion on these matters.

Annual Report and Financial Statements 2022

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5. 1 Revenue Recognition

Key audit matter

description

The sole material revenue stream for the Group is fees from fund

administration. These fees are earned for administering the customer

pension schemes and are charged based on a ﬁxed percentage of the

value of a customer’s pension scheme. The revenue recognition key audit

matter relates to the fee percentages applied by management when

calculating the administration fees as a small change in these fees may

have a material impact on the overall year-end result reported. Revenue

recognised in the period ended 31 December 2022 was £17,662k; further

details are included within Note 2 and 4 to the ﬁnancial statements.

How the scope of our

audit responded to

the key audit matter

We obtained an understanding and tested the relevant controls relating

to the percentages used in calculation of the administration fees.

We tested the appropriateness of the fee percentage applied by

management on customer pension schemes in the period by engaging

analytics specialists who performed a 100% recalculation of the 2022

administration fee revenue based on customer transactional data.

We have tested the completeness and accuracy of the underlying

transactional data used within recalculation of the administration fee.

We have tested the appropriateness of the fee percentage applied

by management on customer pension schemes by generating an

expectation of the administration income in an independent model using

third party valuation reports for underlying assets under administration

data.

Key observations

Based on the work performed we have determined the revenue

recognised is appropriate.

#### 6Our application of materiality

6. 1 Materiality

We deﬁne materiality as the magnitude of misstatement in the ﬁnancial statements that makes it

probable that the economic decisions of a reasonably knowledgeable person would be changed or

inﬂuenced. We use materiality both in planning the scope of our audit work and in evaluating the

results of our work.

Based on our professional judgement, we determined materiality for the ﬁnancial statements as a

whole as follows:

Group ﬁnancial statements

Parent Company ﬁnancial statements

Materiality

£353k (2021: £255k)

£353k (2021: £242k)

Basis for

determining

materiality

2% of Revenue (2021: 2% of Revenue)

1% of net assets capped at Group

materiality (2021: 1% of net assets

capped at 95% of Group materiality)

Rationale

for the

benchmark

applied

Revenue has been determined as the

most appropriate benchmark due to

the fact that

it is a key balance used

for determining future proﬁtability

and stability of the Group.

The Parent Company primarily exists

as the holding company which carries

investments in Group subsidiaries

and is the issuer of listed securities.

We consider net assets to be the

critical benchmark for this company.

Group materiality

Revenue

#### Revenue

£17,652k

Group materiality

£353k

Audit and Risk

Committee reporting

threshold

£17k

PensionBee Group plc

156

Financial Statements

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6. 2 Performance materiality

We set performance materiality at a level lower than materiality to reduce the probability that, in

aggregate, uncorrected and undetected misstatements exceed the materiality for the ﬁnancial

statements as a whole.

Group ﬁnancial statements

Parent Company ﬁnancial statements

Performance

materiality

65% (2021: 65%) of Group materiality

65% (2021: 65%) of Parent

Company materiality

Basis and

rationale for

determining

performance

materiality

In determining performance materiality, we considered the following factors:

•

the quality of the control environment; and

•

the nature, volume and size of misstatements (corrected

and/or uncorrected) in the previous audit.

6.3 Error reporting threshold

We agreed with the Audit and Risk Committee that we would report to the Committee all audit

differences in excess of £17.1k (2021: £12.8k), as well as differences below that threshold that, in our

view, warranted reporting on qualitative grounds. We also report to the Audit and Risk Committee

on disclosure matters that we identiﬁed when assessing the overall presentation of the ﬁnancial

statements.

#### 7An overview of the scope of our audit

7.1 Identiﬁcation and scoping of components

Our audit was scoped by obtaining an understanding of the Group and its environment, including

controls over revenue, and assessing the risks of material misstatement at the Group level.

In the current period we have made changes to how we have identiﬁed components for our audit

purposes. The two ﬁnancially signiﬁcant entities of the Group are PensionBee Limited and the

PensionBee Group plc Parent entity. In the prior period we identiﬁed each subsidiary of the Group as

a separate component. In the current period we have considered both entities in the Group to be one

business unit and have recognised them as a single component.

Our full scope of audit accounts for 100% of the Group’s proﬁt before tax, 100% of the Group’s revenue

and 100% of the Group’s net assets. Audit work to respond to the risks of material misstatement was

performed directly by the Group audit engagement team.

7.2 Our consideration of the control environment

In order to evaluate business cycle controls, we performed walkthrough procedures over key cycles,

including,

ﬁnancial reporting, revenue, payroll, expenses and cash in order to understand whether

controls were effectively

designed to address the related risk. We then obtained an understanding of

the key controls identiﬁed within the above processes across the audit period.

We involved IT specialists to test the general IT controls (GITCs) over key ﬁnancial reporting systems

and relevant automated controls within those systems. In relation to GITCs, we performed an

independent risk assessment of the systems used to support business processes and reporting to

determine those which are of greatest relevance to the Group’s ﬁnancial reporting. We performed

testing of GITCs across our in-scope applications, and their supporting infrastructure (database and

operating system) covering controls surrounding access security and change management, as well as

testing over relevant automated controls.

We reported ﬁndings from our controls work to the Audit and Risk Committee. Across all areas, we

adopted a non-controls reliance approach in response to these ﬁndings and we therefore performed

additional substantive procedures.

7.3 Our consideration of climate-related risks

In planning our audit, we have considered the potential impact of climate change on the Group’s

business and its ﬁnancial statements.

The Group continues to develop its assessment of the potential impacts of environmental, social and

governance (ESG) related risks, including climate change, as outlined in Environmental, Social and

Governance Considerations on pages 71-81.

We have performed our own qualitative risk assessment of the potential impact of climate change on

the Group’s account balances and classes of transactions. Our work involved:

•

evaluating climate as a factor in risk assessments for potentially affected balances;

•

challenging the completeness of the risks identiﬁed and considered in the Group’s climate risk

assessment and the conclusion that there continues to be no material impact of climate change

risk on ﬁnancial reporting; and

•

challenging the completeness of the Critical Accounting Judgements and Key Sources of

Estimation Uncertainty disclosure in note 3 through consideration of the climate risks.

As part of our audit procedures, we read and considered these disclosures to assess whether they are

materially inconsistent with the ﬁnancial statements and knowledge obtained in the audit and we did

not identify any material inconsistencies as a result of these procedures.

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#### 8Other information

The other information comprises the information included in the annual report other than the ﬁnancial

statements and our auditor’s report thereon. The directors are responsible for the other information

contained within the annual report.

Our opinion on the ﬁnancial statements does not cover the other information and, except to the

extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion

thereon.

Our responsibility is to read the other information and, in doing so, consider whether the other

information is materially inconsistent with the ﬁnancial statements or our knowledge obtained in the

course of the audit, or otherwise appears to be materially misstated.

If we identify such material inconsistencies or apparent material misstatements, we are required to

determine whether this gives rise to a material misstatement in the ﬁnancial statements themselves.

If, based on the work we have performed, we conclude that there is a material misstatement of this

other information, we are required to report that fact.

We have nothing to report in this regard.

#### 9Responsibilities of directors

As explained more fully in the Statement of Directors’ Responsibilities on page 152, the directors are

responsible for the preparation of the ﬁnancial statements and for being satisﬁed that they give a

true and fair view, and for such internal control as the directors determine is necessary to enable the

preparation of ﬁnancial statements that are free from material misstatement, whether due to fraud or

error.

In preparing the ﬁnancial statements, the directors are responsible for assessing the Group’s and the

Parent Company’s ability to continue as a going concern, disclosing as applicable, matters related to

going concern and using the going concern basis of accounting unless the directors either intend to

liquidate the Group or the Parent Company or to cease operations, or have no realistic alternative but

to do so.

#### 10Auditor’s responsibilities for the audit of the ﬁnancial statements

Our objectives are to obtain reasonable assurance about whether the ﬁnancial statements as a whole

are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report

that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee

that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement

when it exists. Misstatements can arise from fraud or error and are considered material if, individually

or in the aggregate, they could reasonably be expected to inﬂuence the economic decisions of users

taken on the basis of these ﬁnancial statements.

A further description of our responsibilities for the audit of the ﬁnancial statements is located on the

FRC’s website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s

report.

11

Extent to which the audit was considered capable

of detecting irregularities, including fraud

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design

procedures in line with our responsibilities, outlined above, to detect material misstatements in

respect of irregularities, including fraud. The extent to which our procedures are capable of detecting

irregularities, including fraud is detailed below.

11. 1 Identifying and assessing potential risks related to irregularities

In identifying and assessing risks of material misstatement in respect of irregularities, including fraud

and non-compliance with laws and regulations, we considered the following:

•

the nature of the industry and sector, control environment and business performance including

the design of the Group’s remuneration policies, key drivers for directors’ remuneration, bonus

levels and performance targets;

•

the Group’s own assessment of the risks that irregularities may occur either as a result of fraud or

error that was approved by the Audit and Risk Committee;

•

results of our enquiries of management, the directors and the Audit and Risk Committee about

their own identiﬁcation and assessment of the risks of irregularities;

•

any matters we identiﬁed having obtained and reviewed the Group’s documentation of their

policies and procedures relating to:

·

identifying, evaluating and complying with laws and regulations and

whether they were aware of any instances of non-compliance;

·

detecting and responding to the risks of fraud and whether they

have knowledge of any actual, suspected or alleged fraud;

·

the internal controls established to mitigate risks of fraud or

non-compliance with laws and regulations;

•

the matters discussed among the audit engagement team and relevant internal specialists,

including IT and industry specialists regarding how and where fraud might occur in the ﬁnancial

statements and any potential indicators of fraud.

PensionBee Group plc

158

Financial Statements

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As a result of these procedures, we considered the opportunities and incentives that may exist within

the organisation for fraud. We identiﬁed the greatest potential for fraud within the recognition of

revenue, accuracy of assets under administration data due to IT control ﬁndings and the valuation

of investment in subsidiary at the Parent Company level. In common with all audits under ISAs (UK),

we are also required to perform speciﬁc procedures to respond to the risk of management override.

We also obtained an understanding of the legal and regulatory frameworks that the Group operates

in, focusing on provisions of those laws and regulations that had a direct effect on the determination

of material amounts and disclosures in the ﬁnancial statements. The key laws and regulations we

considered in this context included the UK Companies Act, Listing Rules and relevant tax legislation.

In addition, we considered provisions of other laws and regulations that do not have a direct effect

on the ﬁnancial statements but compliance with which may be fundamental to the Group’s ability

to operate or to avoid a material penalty. These included the Group’s operating licence, regulatory

solvency requirements and the regulations imposed by the Financial Conduct Authority.

11. 2 Audit response to risks identiﬁed

As a result of performing the above, we identiﬁed revenue recognition as a key audit matter related

to the potential risk of fraud. The key audit matters section of our report explains the matter in more

detail and also describes the speciﬁc procedures we performed in response to that key audit matter.

In addition to the above, our procedures to respond to risks identiﬁed included the following:

•

reviewing the ﬁnancial statement disclosures and testing the supporting documentation to assess

compliance with provisions of relevant laws and regulations described as having a direct effect on

the ﬁnancial statements;

•

enquiring of management, the Audit and Risk Committee and in-house legal counsel concerning

actual and potential litigation and claims;

•

performing analytical procedures to identify any unusual or unexpected relationships that may

indicate risks of material misstatement due to fraud;

•

reading minutes of meetings of those charged with governance, reviewing internal audit reports

and reviewing correspondence with HMRC and Financial Conduct Authority;

•

testing relevant manual controls which address the accuracy of asset information within the

administration software and testing a sample of pension transactions on a customer level to assess

whether these were valid and were recognised accurately in the asset administration system. This

included corroborating customer contribution and withdrawal transactions to third party bank

statements.

•

assessing the appropriateness of the key forecast assumptions and methodology used in

management’s discounted cashﬂow model. This review covers the appropriateness the discount

rate, revenue growth rates, forecast expenditure and long-term growth rate; and

•

in addressing the risk of fraud through management override of controls, testing the appropriateness

of journal entries and other adjustments; assessing whether the judgements made in making

accounting estimates are indicative of a potential bias; and evaluating the business rationale of

any signiﬁcant transactions that are unusual or outside the normal course of business.

We also communicated relevant identiﬁed laws and regulations and potential fraud risks to all

engagement team members including internal specialists, and remained alert to any indications of

fraud or non-compliance with laws and regulations throughout the audit.

#### Report on other legal and regulatory requirements

#### 12Opinions on other matters prescribed by the Companies Act 2006

In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly

prepared in accordance with the Companies Act 2006.

In our opinion, based on the work undertaken in the course of the audit:

•

the information given in the Strategic Report and the Directors’ Report for the ﬁnancial year for

which the ﬁnancial statements are prepared is consistent with the ﬁnancial statements; and

•

the Strategic Report and the Directors’ Report have been prepared in accordance with applicable

legal requirements.

In the light of the knowledge and understanding of the Group and the Parent Company and their

environment obtained in the course of the audit, we have not identiﬁed any material misstatements

in the Strategic Report or the Directors’ Report.

#### 13Corporate Governance Statement

The Listing Rules require us to review the directors’ statement in relation to going concern, longer-

term viability and that part of the Corporate Governance Report relating to the Group’s compliance

with the provisions of the UK Corporate Governance Code speciﬁed for our review.

Annual Report and Financial Statements 2022

159

Financial Statements

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Based on the work undertaken as part of our audit, we have concluded that each of the following

elements of the Corporate Governance Report is materially consistent with the ﬁnancial statements

and our knowledge obtained during the audit:

•

the Statement of Directors’ Responsibilities with regards to the appropriateness of adopting the

going concern basis of accounting and any material uncertainties identiﬁed set out on page 152;

•

the directors’ explanation as to its assessment of the Group’s prospects, the period this assessment

covers and why the period is appropriate set out on page 152;

•

the directors’ statement on fair, balanced and understandable set out on page 152;

•

the board’s conﬁrmation that it has carried out a robust assessment of the emerging and principal

risks set out on page 152;

•

the section of the annual report that describes the review of effectiveness of risk management and

internal control systems set out on pages 92-97; and

•

the section describing the work of the Audit and Risk Committee set out on pages 121-127.

#### 14Matters on which we are required to report by exception

14.1 Adequacy of explanations received and accounting records

Under the Companies Act 2006 we are required to report to you if, in our opinion:

•

we have not received all the information and explanations we require for our audit; or

•

adequate accounting records have not been kept by the Parent Company, or returns adequate for

our audit have not been received from branches not visited by us; or

•

the Parent Company ﬁnancial statements are not in agreement with the accounting records and

returns.

We have nothing to report in respect of these matters.

14. 2 Directors’ remuneration

Under the Companies Act 2006 we are also required to report if in our opinion certain disclosures of

directors’ remuneration have not been made or the part of the directors’ remuneration report to be

audited is not in agreement with the accounting records and returns.

We have nothing to report in respect of these matters.

#### 15Other matters which we are required to address

15. 1 Auditor tenure

Following the recommendation of the Audit and Risk Committee, we were appointed by Board of

Directors on 23 June 2021 to audit the ﬁnancial statements for the Group for the year ending 31

December 2021 and subsequent ﬁnancial periods. The period of total uninterrupted engagement

including previous renewals and reappointments of the ﬁrm is two years, covering the year ending

31 December 2022.

15. 2 Consistency of the audit report with the additional report to the Audit and Risk Committee

Our audit opinion is consistent with the additional report to the Audit and Risk Committee we are

required to provide in accordance with ISAs (UK).

#### 16Use of our report

This report is made solely to the Parent Company’s members, as a body, in accordance with Chapter

3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state

to the Parent Company’s members those matters we are required to state to them in an auditor’s

report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume

responsibility to anyone other than the company and the company’s members as a body, for our audit

work, for this report, or for the opinions we have formed.

As required by the Financial Conduct Authority (FCA) Disclosure Guidance and Transparency Rules

(DTRs) 4.1.14R, these ﬁnancial statements form part of the European Single Electronic Format

(ESEF) prepared Annual Financial Report ﬁled on the National Storage Mechanism of the UK FCA in

accordance with the ESEF Regulatory Technical Standard (ESEF RTS). This auditor’s report provides

no assurance over whether the annual ﬁnancial report has been prepared using the single electronic

format speciﬁed in the ESEF RTS.

Kieren Cooper FCA (Senior statutory auditor)

For and on behalf of Deloitte LLP

Statutory Auditor

Birmingham, United Kingdom

15 March 2023

PensionBee Group plc

160

Financial Statements

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Note

2022

£ 000

2021

£ 000

Revenue

4

17,662

12,753

Employee Beneﬁts Expense (excluding Share-based Payment)

5

(9,554)

(7,447)

Share-based Payment

5, 21

(1,898)

(3,939)

Depreciation Expense

12, 13

(276)

(256)

Advertising and Marketing

(16,554)

(12,865)

Other Expenses

7

(11,067)

(8,862)

Listing Costs

25

(687)

(2,947)

Operating Proﬁt/(Loss)

(22,374)

(23,563)

Finance Costs

8

(46)

(1,416)

Proﬁt/(Loss) before Tax

(22,420)

(24,979)

Taxation

10

274

348

Proﬁt/(Loss) for the Year

(22,146)

(24,631)

Total Comprehensive Proﬁt/(Loss) for the Year wholly attributable to Equity Holders of the Parent Company

(22,146)

(24,631)

Earnings per Share (pence per Share)

Basic and Diluted

11

(9.97)

(11.86)

The above results were derived from continuing operations.

The notes on pages 165 – 180 form an integral part of these ﬁnancial statements.

## 2Consolidated Statement of Comprehensive Income

For the year ended 31 December 2022

Annual Report and Financial Statements 2022

161

Financial Statements

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Note

2022

£ 000

2021

£ 000

Assets

Non-current Assets

Property, Plant and Equipment

12

358

127

Right of Use Assets

13

553

692

911

819

Current Assets

Trade and Other Receivables

14

3,412

3,171

Cash and Cash Equivalents

21,321

43,518

24,733

46,689

Total Assets

25,644

47,508

Equity and Liabilities

Equity

Share Capital

15

223

221

Share Premium

16

53,218

53,218

Share-based Payment Reserve

16, 21

10,215

8,317

Retained Earnings

16

(40,124)

(17,976)

Total Equity

23,532

43,780

Non-current Liabilities

Lease Liability

17

397

560

Provisions

18

46

43

443

603

Current Liabilities

Lease Liability

17

154

97

Trade and Other Payables

19

1,515

3,028

1,669

3,125

Total Liabilities

2,112

3,728

Total Equity and Liabilities

25,644

47,508

The notes on pages 165 – 180 form an integral part of these ﬁnancial statements.

Approved by the Board on 15 March 2023 and signed on its behalf by:

Christoph J. Martin

Chief Financial Ofﬁcer

## 3Consolidated Statement of Financial Position

As at 31 December 2022

PensionBee Group plc

162

Financial Statements

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Note

Share Capital

£ 000

Share Premium

£ 000

Share-based

Payment Reserve

£ 000

Retained Earnings

£ 000

Total

£ 000

At 1 January 2021

-

30,322

4,378

(28,245)

6,455

Proﬁt/(Loss) for the Year

-

-

-

(24,631)

(24,631)

Total Comprehensive Proﬁt/(Loss)

-

-

-

(24,631)

(24,631)

Share-based Payment Transactions

-

-

3,939

-

3,939

Issue of Share Capital in PensionBee Limited

-

4,765

-

-

4,765

Group Reorganisation

15

180

(35,088)

-

34,908

-

Issue of Share Capital in PensionBee Group plc

15

33

54,967

-

-

55,000

Transaction Costs on Issue of Shares

15

-

(1,748)

-

-

(1,748)

Exercise of Share Options

15

8

-

-

(8)

-

At 31 December 2021

221

53,218

8,317

(17,976)

43,780

At 1 January 2022

221

53,218

8,317

(17,976)

43,780

Proﬁt/(Loss) for the Year

-

-

-

(22,146)

(22,146)

Total Comprehensive Proﬁt/(Loss)

-

-

-

(22,146)

(22,146)

Share-based Payment Transactions

-

-

1,898

-

1,898

Exercise of Share Options

15

2

-

-

(2)

-

At 31 December 2022

223

53,218

10,215

(40,124)

23,532

The notes on pages 165 – 180 form an integral part of these consolidated ﬁnancial statements.

## 4Consolidated Statement of Changes in Equity

For the year ended 31 December 2022

Annual Report and Financial Statements 2022

163

Financial Statements

![]()

Note

2022

£ 000

2021

£ 000

Cash Flows used in Operating Activities

Proﬁt/(Loss) for the Year

(22,146)

(24,631)

Adjustments to Cash Flows from Non-cash Items

Depreciation

276

256

Loss on Disposal of Equipment

7

-

10

Finance Costs

8

46

1,416

Share-based Payment Transactions

1,898

3,939

Taxation

10

(274)

(348)

Operating Cash Flows before movements in Working Capital

(20,200)

(19,358)

Working Capital Adjustments

Increase in Trade and Other Receivables

14

(162)

(1,277)

Increase in Trade and Other Payables

19

(1,511)

997

Cash used in Operations

(21,873)

(19,638)

Income Taxes Received

10

194

-

Net Cash Flow used in Operating Activities

(21,679)

(19,638)

Cash Flows used in Investing Activities

Acquisition of Equipment

12

(367)

(69)

Direct cost for acquiring Right of Use Asset

-

(6)

Net Cash Flow used in Investing Activities

(367)

(75)

Cash Flows from Financing Activities

Revolving Credit Facility Fees

-

(1,409)

Proceeds from Issue of Ordinary Shares

-

59,765

Transaction Costs on Issue of Shares

-

(1,748)

Payment of Principal of Lease Liabilities

17

(105)

(113)

Payment of Interest of Lease Liabilities

17

(46)

-

Net Cash Flows from Financing Activities

(151)

56,495

Net (Decrease) / Increase in Cash and Cash Equivalents

(22,197)

36,782

Cash and Cash Equivalents at 1 January

43,518

6,736

Cash and Cash Equivalents at 31 December

21,321

43,518

Changes in the Group’s liabilities arising from ﬁnancing activities, including both cash and non-cash changes have been disclosed in Note 17 to the ﬁnancial statements.

The notes on pages 165 – 180 form an integral part of these consolidated ﬁnancial statements.

## 5Consolidated Statement of Cash Flows

For the year ended 31 December 2022

PensionBee Group plc

164

Financial Statements

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## 6Notes to the Consolidated Financial Statements

For the year ended 31 December 2022

1

#### General Information

PensionBee Group plc (‘Company’) is the parent company of PensionBee Limited (‘Subsidiary’)

(together the ‘Group’). The Company is a public company, whose shares are traded on the Premium

Segment of the Main Market of the London Stock Exchange (‘LSE’) and is incorporated and domiciled

in England and Wales.

The address of its registered ofﬁce is:

209 Blackfriars Road

London

SE1 8NL

United Kingdom

Principal Activity

The principal activity of the Group is that of a direct-to-consumer online pension provider. The Group

seeks to make its UK customers ‘Pension Conﬁdent’ by giving them complete control and clarity over

their retirement savings. The Group helps its customers to combine their pensions into one new online

plan where they can contribute, forecast outcomes, invest effectively, and withdraw their pensions

(from the age of 55), all from the palm of their hand.

2

#### Accounting Policies

Basis of Preparation

The consolidated ﬁnancial statements have been prepared in accordance with International Financial

Reporting Standards (‘IFRS’) as adopted by the UK in conformity with the requirements of the

Companies Act 2006. The ﬁnancial statements are prepared on the historical cost basis and on a going

concern basis.

The preparation of ﬁnancial statements in conformity with IFRS requires the use of certain critical

accounting estimates. It also requires management to exercise its judgement in the process of applying

the Group’s accounting policies.

The ﬁnancial statements are presented in GBP and all values are rounded to the nearest thousand

(£’000), except when otherwise indicated. The functional currency of the Company is GBP because it is

the primary currency in the economic environment in which the Company operates.

Basis of Consolidation

The consolidated ﬁnancial statements consolidate the ﬁnancial statements of the Company and its

subsidiary undertakings drawn up to 31 December 2022.

On 24 March 2021, PensionBee Group plc acquired all the issued shares of PensionBee Limited through

a share for share transaction (‘Group Reorganisation’). For every issued share in PensionBee Limited, 800

shares of PensionBee Group plc were issued. PensionBee Group plc issued 180,054,400 ordinary shares

of £0.001 each. The newly issued ordinary shares were accounted for at their nominal value. As part of

the Group Reorganisation, the Company reduced its share premium to create additional distributable

reserves. From the acquisition date, PensionBee Limited became a subsidiary of PensionBee Group plc.

On the same date, all the share options granted by PensionBee Limited to its employees were cancelled

and replaced by share options granted by PensionBee Group plc. The cancellation and replacement of

share options was accounted for as a modiﬁcation with no impact on the vesting conditions and the

share options valuation.

A subsidiary is an entity controlled by the Company. Control is achieved where the Company has the

power to govern the ﬁnancial and operating policies of an entity so as to obtain beneﬁts from its

activities. The Company reassesses whether it controls an entity if facts and circumstances indicate

there are changes to one or more elements of control.

Inter-company transactions, balances and unrealised gains on transactions between the Company and

its subsidiary, which are related parties, are eliminated in full.

Intra-group losses are also eliminated but may indicate an impairment that requires recognition in the

consolidated ﬁnancial statements.

Summary of Signiﬁcant Accounting Policies

The principal accounting policies applied in the preparation of these ﬁnancial statements are set out

below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Annual Report and Financial Statements 2022

165

Financial Statements

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Going Concern

The Directors have a reasonable expectation that the Group has adequate ﬁnancial resources to

continue in operational existence for the foreseeable future and are satisﬁed that the Group can

continue to pay its liabilities as they fall due for a period of at least 12 months from the date of approval

of these ﬁnancial statements. The Group has strong cash reserves and forecasts growth that should see

the ﬁnancial results improve in the future years.

The Group has been operationally resilient as proven by consistent operational efﬁciencies that have

been maintained during the ﬁnancial year. Stress testing was done by considering severe and unlikely

but possible scenarios including a sharp decline in equity markets, the worsening of conversion and

lower transferred-in pension pot sizes, all of which could potentially be caused by the macroeconomic

and geopolitical environment. The impact of the invasion of Ukraine by Russia on global capital markets

and on the world more generally has also been considered in the Directors’ assessment of going

concern. While the Group’s own exposure to Russia in terms of investments is minimal, rounding to

0%, broader market volatility could impact Assets under Administration and the Directors will continue

to monitor the ongoing situation.

The Group has adequate resources to survive macroeconomic downturns and the Directors concluded

that the Group has sufﬁcient ﬁnancial resources to remain in operational existence. For these reasons,

the Directors adopt the going concern basis of preparation for these ﬁnancial statements.

Changes in Accounting Policy

The following amendments are effective for the period beginning 1 January 2022:

Standard

Effective Date, Annual Period

beginning on or after

Onerous Contracts – Cost of Fulﬁlling a

Contract (Amendments to IAS 37)

1 January 2022

Property, Plant and Equipment: Proceeds before

Intended Use (Amendments to IAS 16)

1 January 2022

Annual Improvements to IFRS Standards 2018-2020

(Amendments to IFRS 1, IFRS 9, IFRS 16 and IAS 41)

1 January 2022

References to Conceptual Framework (Amendments to IFRS 3)

1 January 2022

None of the standards, interpretations, and amendments effective for the ﬁrst time from 1 January

2022 have had a material effect on the ﬁnancial statements.

New Standards, Interpretations and Amendments not yet Effective

The new standards which are not yet effective will not have a material impact on the ﬁnancial

statements.

Standard

Effective Date, Annual Period

beginning on or after

Amendments to IAS 1 - Classiﬁcation

1 January 2023

Amendments to IAS 1 and IFRS Practice Statement

2 - Deciding which Accounting Policies to Disclose

1 January 2023

Amendments to IAS 8 – Distinction between changes

in Accounting Policies and Accounting Estimates

1 January 2023

Amendments to IAS 12 - Deferred Tax related to Assets

1 January 2023

Revenue Recognition

Revenue represents amounts receivable for services net of VAT. Revenue is derived from the

administration of our customers’ retirement savings and the provision of one-off ancillary services

to customers. The Group operates a service to combine and transfer customers’ old pensions into

new online plans, which are subsequently managed by third party money managers. The Group has

applied the 5-step model outlined in IFRS 15 Revenue from contracts with customers as is set out

below:

Identiﬁcation of the contract with a customer

- During account opening, the customer is made

aware of the promises the Group is making. Rights and obligations of each party are outlined. The

point at which the customer agrees to the terms and conditions is the point at which both the Group

and the customer have signed or agreed the contract.

Identiﬁcation of the performance obligations in the contract

- The Group makes one promise to

its customers, the careful administration of the customers’ retirement savings, including through

investments with its third party money managers. The Group performs administrative tasks during

the process of on boarding its customers to its technology platform which are necessary for the

fulﬁlment of administration of the customers’ retirement savings. The Group does not consider these

administrative tasks to be a separate performance obligation. As a result, it is considered that the

Group has a single performance obligation, which is the administration of the customers’ retirement

savings.

PensionBee Group plc

166

Financial Statements

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Determination of the transaction price

– The money managers invest customers’ retirement

savings in funds (‘Group Plans’) that match each customer’s selection. The Group charges an

annual management fee that is charged daily against the units held by each customer. The annual

management fee is based on a ﬁxed percentage (%) which varies for each of the Group Plans; the

fees range from 0.50% to 0.95%. There is a further ﬁxed discount of 50% provided to customers who

have over £100,000 in their pension pots. The discount is applied to the incremental amount over and

above £100,000.

Allocation of the transaction price

- As there is only one performance obligation, the whole

transaction price is allocated to this performance obligation.

Recognition of revenue when a performance obligation is satisﬁed

- The administration of

customers’ retirement savings is continuous until the customer fully withdraws their pension pot

or transfers it to another UK registered pension provider. Revenue is recognised over time as the

customer simultaneously receives and consumes the beneﬁts provided by the Group’s performance

as the Group performs them. Revenue is calculated daily as a percentage (basis points) of the value of

Assets under Administration (‘AUA’) as agreed by the customer.

Consideration Payable to Customers

The Group runs a number of incentive-linked marketing campaigns. Under these campaigns, a

customer becomes entitled to either a pension contribution or cashback once they make their ﬁrst

live pension transfer. This consideration payable to the customer is not in exchange for a distinct

good or service that the customer transfers to the Group. Therefore, it is accounted for as a reduction

to the transaction price. The full consideration is accounted for as a revenue reduction in the year it is

payable because the difference between spreading it over the contract life and recognising it in full in

the year it is incurred is not material. A materiality assessment is done annually.

Recurring Revenue

The Group’s revenue is recurring in nature as the annual charges are calculated daily as a percentage

(basis points) of the value of AUA and will continue to be earned on an ongoing basis whilst the Group

administers those assets. Recurring revenue is derived from management fees and is recognised

based on daily accruals of customers’ pension balances as the performance obligation, being the

provision of pension scheme administration services to customers, is met. These management fees

are charged daily and collected by the Group on a monthly basis.

Other Revenue

Other Revenue relates to one-off ancillary and ad-hoc services including pension splitting on divorce,

early withdrawals owing to ill-health, and full draw-down within one year of becoming an Invested

Customer. For this revenue stream, the performance obligation is the execution of the requested

task. There are fee structures in place which are used to determine the transaction price. Revenue is

recognised at a point in time when the requested task is executed (when the service is provided to

the customer).

Foreign Currency Transactions and Balances

In preparing the ﬁnancial statements of the Group entities, transactions in currencies other than the

entity’s functional currency (foreign currencies) are recognised at the rates of exchange prevailing

on the dates of the transactions. At each reporting date, monetary assets and liabilities that are

denominated in foreign currencies are retranslated at the rates prevailing at that date. Non-monetary

items carried at fair value that are denominated in foreign currencies are translated at the rates

prevailing at the date when the fair value was determined. Non-monetary items that are measured in

terms of historical cost in a foreign currency are not retranslated. Exchange differences are recognised

in the Statement of Comprehensive Income in the period in which they arise.

For the purpose of presenting consolidated ﬁnancial statements, transactions in foreign currencies are

translated to the Group’s presentation currency at the foreign exchange rate recorded at the date of

the transaction. Monetary assets and liabilities denominated in foreign currencies at the balance sheet

date are retranslated to the presentation currency at the foreign exchange rate recorded at that date.

Foreign exchange differences arising on translation are recognised in the Statement of Comprehensive

Income. There are no material foreign exchange transactions in the ﬁnancial statements.

Tax

Tax on the loss for the year comprises research and development credit. There was no current or

deferred tax charge for the year (2021: £nil). Tax is recognised in the Statement of Comprehensive

Income

except to the extent that it relates to items recognised directly in equity or other comprehensive

income, in which case it is recognised directly in equity or other comprehensive income.

Current income tax assets and liabilities are measured at the amount expected to be recovered from

or paid to the taxation authorities. The tax rates and tax laws used to compute the amount are those

that are enacted or substantively enacted at the reporting date in the United Kingdom where the

Group operates and generates taxable income.

Management periodically evaluates positions taken in the tax returns with respect to situations

in which applicable tax regulations are subject to interpretation and establishes liabilities where

appropriate.

Deferred tax is provided using the liability method on temporary differences between the tax bases of

assets and liabilities and their carrying amounts for ﬁnancial reporting purposes at the reporting date.

Annual Report and Financial Statements 2022

167

Financial Statements

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Deferred tax assets are recognised for all deductible temporary differences, the carry forward of

unused tax credits and any unused tax losses. Deferred tax assets are recognised to the extent that it is

probable that taxable proﬁt will be available against which the deductible temporary differences, and

the carry forward of unused tax credits and unused tax losses can be utilised.

The carrying amount of deferred tax assets is reviewed at each reporting date and reduced to the

extent that it is no longer probable that sufﬁcient taxable proﬁt will be available to allow all or part of

the deferred tax asset to be utilised. Unrecognised deferred tax assets are re-assessed at each reporting

date and are recognised to the extent that it has become probable that future taxable proﬁts will allow

the deferred tax asset to be recovered.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the year

when the asset is realised or the liability is settled, based on tax rates (and tax laws) that have been

enacted or substantively enacted at the reporting date.

The Group offsets deferred tax assets and deferred tax liabilities if and only if it has a legally enforceable

right to set off current tax assets and current tax liabilities and the deferred tax assets and deferred

tax liabilities relate to income taxes levied by the same taxation authority on either the same taxable

entity or different taxable entities which intend either to settle current tax liabilities and assets on a

net basis, or to realise the assets and settle the liabilities simultaneously, in each future period in which

signiﬁcant amounts of deferred tax liabilities or assets are expected to be settled or recovered.

Property, Plant and Equipment

Tangible ﬁxed assets are stated at cost less accumulated depreciation and accumulated impairment

losses. The Group assesses at each reporting date whether there are impairment indicators for tangible

ﬁxed assets.

Depreciation

Depreciation is charged to the Statement of Comprehensive Income on a straight-line basis over the

estimated useful lives of each part of an item of tangible ﬁxed assets. The estimated useful lives are

as follows:

Asset Class

Depreciation Method and Rate

Computer Equipment

three years straight line

Furniture and Fittings

four years straight line

Leasehold Improvements

straight line over life of the lease

Right of Use Assets

straight line over life of the lease

An item of property, plant and equipment and any signiﬁcant part initially recognised is derecognised

upon disposal (i.e. at the date the recipient obtains control) or when no future economic beneﬁts are

expected from its use or disposal. Any gain or loss arising on derecognition of the asset (calculated as

the difference between the net disposal proceeds and the carrying amount of the asset) is included

in the Statement of Comprehensive Income when the asset is derecognised.

The residual values, useful lives, and methods of depreciation of property, plant and equipment are

reviewed at each ﬁnancial year end and adjusted prospectively, if appropriate.

Impairment of Non-Financial Assets

The Group assesses at each reporting date, whether there is an indication that an asset may be

impaired. If any such indication exists, the recoverable amount of the asset is estimated based on

future cashﬂows with a suitable range of discount rates and the expectations of future performance.

An impairment loss is recognised for the amount by which the asset’s carrying amount exceeds its

recoverable amount. Impairment loss is recognised in the Statement of Comprehensive Income.

Cash and Cash Equivalents

Cash and cash equivalents comprise cash on hand and short term highly liquid deposits with a

maturity of less than 3 months.

Trade Receivables

Trade and other receivables are recognised initially at the transaction price less attributable

transaction costs. Subsequent to initial recognition they are measured at amortised cost using the

effective interest method, less any impairment losses in the case of trade receivables and other

receivables.

Trade Payables

Trade and other payables are recognised initially at transaction price plus attributable transaction

costs. Subsequently they are measured at amortised cost using the effective interest method.

Trade and other payables are obligations to pay for goods or services that have been acquired in

the ordinary course of business from suppliers. Trade payables are classiﬁed as current liabilities if

payment is due within one year or less (or in the normal operating cycle of the business if longer). If

not, they are presented as non-current liabilities.

PensionBee Group plc

168

Financial Statements

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Provisions

Provisions are recognised when the Group has a present obligation (legal or constructive) as a result

of a past event, it is probable that the Group will be required to settle that obligation and a reliable

estimate can be made of the amount of the obligation. Provisions are measured at the Directors’ best

estimate of the expenditure required to settle the obligation at the reporting date and are discounted

to present value where the effect is material.

Leases

Initial Recognition and Measurement

The Group initially recognises a lease liability for the obligation to make lease payments and a right-of-

use asset for the right to use the underlying asset for the lease term.

The lease liability is measured at the present value of the lease payments to be made over the lease

term. The lease payments include ﬁxed payments, purchase options at exercise price (where payment

is reasonably certain), expected amount of residual value guarantees, termination option penalties

(where payment is considered reasonably certain) and variable lease payments that depend on an

index or rate.

The right-of-use asset is initially measured at the amount of the lease liability, adjusted for lease

prepayments, lease incentives received, the group’s initial direct costs (e.g. commissions) and an

estimate of restoration, removal, and dismantling costs.

Subsequent Measurement

After the commencement date, the Group measures the lease liability by:

(a) Increasing the carrying amount to reﬂect interest on the lease liability;

(b) Reducing the carrying amount to reﬂect the lease payments made; and

(c) Re-measuring the carrying amount to reﬂect any reassessment or lease modiﬁcations or to

reﬂect revised in substance ﬁxed lease payments or on the occurrence of other speciﬁc events.

Interest on the lease liability in each period during the lease term is the amount that produces a

constant periodic rate of interest on the remaining balance of the lease liability. Interest charges are

included in ﬁnance cost in the Statement of Comprehensive Income, unless the costs are included in

the carrying amount of another asset applying other applicable standards. Variable lease payments

not included in the measurement of the lease liability, are included in operating expenses in the

period in which the event or condition that triggers them arises. Repayment of lease liabilities within

ﬁnancing activities in the Statement of Cash Flows

include both the principal and interest.

Short Term and Low Value Leases

The Group has made an accounting policy election, by class of underlying asset, not to recognise

lease assets and lease liabilities for leases with a lease term of 12 months or less (i.e. short-term leases).

The Group has made an accounting policy election on a lease-by-lease basis, not to recognise lease

assets on leases for which the underlying asset is worth £5,000 or less (i.e. low value leases).

Lease payments on short term and low value leases are accounted for on a straight-line bases over

the term of the lease or other systematic basis if considered more appropriate. Short term and low

value lease payments are included in operating expenses in the Statement of Comprehensive Income.

Share Capital

Ordinary shares are classiﬁed as equity. Equity instruments are measured at the fair value of the cash

or other resources received or receivable, net of the direct costs of issuing the equity instruments. If

payment is deferred and the time value of money is material, the initial measurement is on a present

value basis.

Deﬁned Contribution Pension Obligation

The Group operates a deﬁned contribution plan for its employees, under which the Group pays ﬁxed

contributions into the PensionBee Personal Pension. Once the contributions have been paid the

Group has no further payment obligations.

The contributions are recognised as an expense in the Statement of Comprehensive Income when

they fall due. Amounts not paid are shown in creditors as a liability in the Statement of Financial

Position. The assets of the plan are held separately from the Group.

Share-based Payment

The cost of equity-settled transactions with employees is measured by reference to the fair value

of the equity instruments granted at the date at which they are granted and is recognised as an

expense over the vesting period, which ends on the date on which the relevant employees become

fully entitled to the award. Fair value is determined by using the market price of the shares at a point

in time adjacent to the issue of the award. In valuing equity-settled transactions, no account is taken

of any vesting conditions, other than conditions linked to the price of the shares of the Group (market

conditions) and non-vesting conditions. No expense is recognised for awards that do not ultimately

vest, except for awards where vesting is conditional upon a market or non-vesting condition, which

are treated as vesting irrespective of whether the market or non-vesting condition is satisﬁed,

provided that all other vesting conditions are satisﬁed. At each balance sheet date before vesting, the

Annual Report and Financial Statements 2022

169

Financial Statements

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cumulative expense is calculated, representing the extent to which the vesting period has expired

and management’s best estimate of the achievement or otherwise of non-market conditions and of

the number of equity instruments that will ultimately vest or in the case of an instrument subject to

a market condition, be treated as vesting as described above. The movement in cumulative expense

since the previous balance sheet date is recognised in the Statement of Comprehensive Income, with

a corresponding entry in equity under the Share-based Payment Reserve.

Where the terms of an equity-settled award are modiﬁed, or a new award is designated as replacing

a cancelled or settled award, the cost based on the original award terms continues to be recognised

over the original vesting period. In addition, an expense is recognised over the remainder of the new

vesting period for the incremental fair value of any modiﬁcation, based on the difference between

the fair value of the original award and the fair value of the modiﬁed award, both as measured on the

date of the modiﬁcation. No reduction is recognised if this difference is negative. Where an equity-

settled award is cancelled, it is treated as if it had vested on the date of cancellation, and any cost not

yet recognised in the Statement of Comprehensive Income for the award is expensed immediately.

Any compensation paid up to the fair value of the award at the cancellation or settlement date is

deducted from equity (Share-based Payment Reserve), with any excess over fair value expensed in the

Statement of Comprehensive Income.

The Company has established a Share-based Payment Reserve but does not transfer any amounts

from this reserve on the exercise or lapse of options. On exercise, shares issued are recognised in share

capital at their nominal value. Share premium is recognised to the extent the exercise price is above

the nominal value. Where the Company is settling part of the exercise price, a transfer is made from

retained earnings to share capital.

Research and Development

Research and development expenditure is recognised as an expense as incurred, except that

development expenditure incurred on an individual project is capitalised as an intangible asset when

the Group can demonstrate the technical feasibility of completing the intangible asset so that it will

be available for use or sale, how the asset will generate future economic beneﬁts, the availability of

resources to complete development of the asset and the ability to measure reliably the expenditure

during development. Capitalised development costs are recorded as intangible assets and amortised

from the point at which the asset is ready for use. The Group’s research and development costs relate

to costs incurred on projects carried out to advance technology used to serve its customers. No

development expenditure has been capitalised during the years 2021 and 2022, on the basis that

the speciﬁed criteria for capitalisation has not been met, as costs spent on the development phase of

projects cannot be reliably estimated. All research and development costs are therefore recognised

as an expense as incurred.

Impairment of Financial Assets

Measurement of Expected Credit Losses

Expected credit losses (‘ECLs’) are based on the difference between the contractual cash ﬂows due in

accordance with the contract and all the cash ﬂows that the Group expects to receive, discounted at

an approximation of the original effective interest rate.

For trade and other receivables, the Group applies a simpliﬁed approach in calculating the ECLs.

Therefore, the Group recognises a loss allowance based on lifetime ECLs at each reporting date.

3

#### Critical Accounting Judgements and Key Sources of Estimation

#### Uncertainty

In the application of the Group’s accounting policies, the Directors are required to make judgements,

estimates and assumptions about the carrying amount of assets and liabilities that are not readily

apparent from other sources. The estimates and associated assumptions are based on historical

experience and other factors that are considered to be relevant. Actual results may differ from these

estimates. The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to

accounting estimates are recognised in the period in which the estimate is revised where the revision

affects only that period, or in the period of the revision and future periods where the revision affects

both current and future periods.

The Group does not have any critical accounting judgements or key estimation uncertainties.

4

#### Revenue

The analysis of the Group’s Revenue for the year from continuing operations is as follows

2022

£ 000

2021

£ 000

Recurring Revenue

17,527

12,592

Other Revenue

135

161

17,662

12,753

Recurring Revenue relates to revenue from the annual management fee charged to customers. There

are no individual revenues from customers which exceed 10% of the Group’s total Revenue for the

year.

PensionBee Group plc

170

Financial Statements

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Segment Information

Operating segments and reporting segments are reported in a manner consistent with the internal

reporting provided to the Chief Operating Decision Maker (‘CODM’). The Group considers that the role

of CODM is performed by the Board of Directors. The CODM regularly reviews the Group’s operating

results to assess performance and to allocate resources. All earnings, balance sheet and cash ﬂow

information received and reviewed by the Board of Directors is prepared at a company level. The

CODM considers that it has a single business unit comprising the provision of direct-to-consumer

online pension consolidation and, therefore, recognises one operating and reporting segment with all

revenue, losses before tax and net assets being attributable to this single reportable business segment.

Further, the Group operates in a single geographical location only, being the United Kingdom.

5

#### Employee Beneﬁts Expense

The aggregate payroll costs (including Directors’ remuneration) were as follows:

2022

£ 000

2021

£ 000

Wages and Salaries

8,373

6,447

Social Security Costs

946

767

Pension Costs, Deﬁned Contribution Scheme

235

203

9,554

7,447

Share-based Payment Expense

1,898

3,939

11,452

11,386

The average number of persons employed by the Group (including Directors) during the year,

analysed by category, was as follows:

2022

No.

2021

No.

Executive Management

9

9

Technology and Product

38

30

Marketing

15

9

Customer Service

90

85

Legal, Compliance and Risk

11

7

Administration and Other

22

15

185

155

#### 6Directors’ Remuneration

The Directors’ remuneration for the year was as follows:

2022

£ 000

2021

£ 000

Remuneration

853

569

Group Contributions paid to Deﬁned

Contribution Pension Schemes

10

6

863

575

During the year the number of Directors who were receiving beneﬁts and share incentives was as

follows:

2022

No.

2021

No.

Members of Deﬁned Contribution Pension Schemes

5

3

In respect of the highest paid Director:

2022

2021

£ 000

£ 000

Remuneration

193

168

Group Contributions to Deﬁned

Contribution Pension Schemes

2

2

Exercise of Share Options

2022

2021

£ 000

£ 000

Amount of Gains made on the Exercise of Share Options

225

198

Annual Report and Financial Statements 2022

171

Financial Statements

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7

#### Other Expenses

Arrived at after charging:

2022

2021

£ 000

£ 000

Loss on Disposal of Equipment

-

10

Auditor’s Remuneration

196

187

Money Manager Costs

2,825

2,300

Other Expenses

8,047

6,365

11,067

8,862

Included in Other Expenses is technology and platform costs, professional services fees, irrecoverable

VAT, and general and administrative costs.

8

#### Finance costs

2022

2021

£ 000

£ 000

Interest Expense on Lease Liabilities

43

7

Revolving Credit Facility Fees

-

1,409

Interest Expense on Dilapidations Provision

3

-

Total Finance Costs

46

1,416

9

#### Auditor’s Remuneration

2022

2021

£ 000

£ 0000

Audit of the Company’s Financial Statements

44

33

Audit of the Company’s Subsidiary Financial Statements

94

95

Total Audit Fees

138

128

Tax Advisory Services

-

167

Audit Related Assurance Services

58

42

Other Assurance Services

-

633

Total Non-Audit Fees

58

842

Auditor’s remuneration has been shown net of VAT. Except for £61,000 (2021: £28,000) relating to the

half year review of the Group’s ﬁnancial statements and CASS audit and contained in Audit Related

Assurance Services, all non-audit fees are attributed to services received in preparation for admission

to the London Stock Exchange and have been recorded in listing costs. No services were provided

pursuant to contingent fee arrangements.

10

#### Tax

Tax charged/(credited) in the Statement of Comprehensive Income:

2022

£ 000

2021

£ 000

Current Taxation

UK Corporation Tax

(274)

(348)

Deferred Taxation

Arising from Origination and Reversal of Temporary Differences

-

-

Arising from Tax Rate Changes

-

-

Total Deferred Taxation

-

-

Tax Credit in the Statement of Comprehensive Income

(274)

(348)

The tax on loss for the year was computed at the standard rate of corporation tax in the UK of 19%

(2021: 19%).

PensionBee Group plc

172

Financial Statements

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The differences are reconciled below:

2022

2021

£ 000

£ 000

Proﬁt/(Loss) before Tax

(22,420)

(24,979)

Corporation Tax at Standard Rate

(4,260)

(4,746)

Increase from effect of different UK Tax Rates on some Earnings

-

-

-

Increase from effect of expenses not deductable

in determining Taxable Proﬁt (Tax Loss)

288

1,464

Capital Allowances

(11)

-

Share-based Payment

83

-

Deferred tax expense (credit) from

unrecognised Tax Loss or Credit

3,900

3,282

Decrease from effect of adjustments in

Research Development Tax Credit

(274)

(348)

Total Tax Credit

(274)

(348)

2022

£ 000

2021

£ 000

Fixed Assets

(43)

(13)

Temporary Difference Trading

-

-

Total Deferred Tax Liability

(43)

(13)

Losses available for offsetting against Future Taxable Income

43

13

Total Deferred Tax Asset

43

13

Net deferred tax

-

-

The Group has £72,755,000 of non-expiring carried forward tax losses at 31 December 2022 (2021:

£38,629,000) against which no deferred tax has been recognised. A deferred tax asset has not been

recognised on the basis that there is insufﬁcient certainty over the recovery of these tax losses in the

near future.

11

#### Earnings per Share

Basic earnings per share is calculated by dividing the loss attributable to ordinary equity holders of the

Group by the weighted average number of ordinary shares in issue during the period.

Diluted earnings per share are calculated by dividing the loss attributable to ordinary equity holders

of the Group adjusted for the effect that would result from the weighted average number of ordinary

shares plus the weighted average number of shares that would be issued on the conversion of all

the dilutive potential shares under option. At each balance sheet date reported below, the following

potential ordinary shares under option are anti-dilutive and are therefore excluded from the weighted

average number of ordinary shares for the purpose of diluted earnings per share.

2022

2021

Number of Potential Ordinary Shares

4,619,220

3,911,235

Proﬁt/(Loss) Attributable to Equity Holders of PensionBee Group plc (£)

(22,146,000)

(24,631,000)

Weighted Average Number of Shares Outstanding during the Year

222,223,650

207,743,435

Basic and Diluted Earnings per Share (pence per Share)

(9.97)

(11.86)

Basic Earnings per Share was (9.97)p for 2022 (2021: (11.86)p).

Annual Report and Financial Statements 2022

173

Financial Statements

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12

#### Property, Plant and Equipment

Fixtures and Fittings

£ 000

Leasehold

Improvements

£ 000

Computer

Equipment

£ 000

Total

£ 000

Cost

At 1 January 2021

71

126

198

395

Additions

-

-

69

69

Disposals

(6)

-

(7)

(13)

Transfers

(5)

-

5

-

At 31 December 2021

60

126

265

451

At 1 January 2022

60

126

265

451

Additions

1

251

115

367

Disposals

-

-

(17)

(17)

At 31 December 2022

61

377

363

801

Depreciation

At 1 January 2021

43

71

86

200

Charge for the year

12

55

60

127

Eliminated on Disposal

-

-

(3)

(3)

Transfers

(4)

-

4

-

At 31 December 2021

51

126

147

324

At 1 January 2022

51

126

147

324

Charge for the year

7

50

77

134

Eliminated on Disposal

-

-

(15)

(15)

At 31 December 2022

58

176

209

443

Carrying amount

At 31 December 2022

3

201

154

358

At 31 December 2021

9

-

118

127

At 1 January 2021

28

55

112

195

13

#### Right of Use Asset

£ 000

At 1 January 2021

295

Additions

703

Disposals

(295)

At 31 December 2021

703

At 1 January 2022

703

Additions

3

Disposals

-

At 31 December 2022

706

Depreciation

At 1 January 2021

177

Charge for the year

129

Eliminated on Disposal

(295)

At 31 December 2021

11

At 1 January 2022

11

Charge for the year

141

Eliminated on Disposal

-

At 31 December 2022

152

Carrying Amount

At 31 December 2022

553

At 31 December 2021

692

At 1 January 2021

118

PensionBee Group plc

174

Financial Statements

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14

#### Trade and Other Receivables

2022

£ 000

2021

£ 000

Trade Receivables

1,565

1,335

Prepayments

903

887

Other Receivables

944

949

3,412

3,171

Trade and other receivables are measured at amortised cost and management assessed that the

carrying value is approximately their fair value due to the short-term maturities of these balances.

15

#### Share Capital

Allotted, Called Up and Fully Paid Shares

2022

No. 000

£ 000

2021

No. 000

£ 000

Ordinary of £0.001 each

222,862

223

221,526

221

222,862

223

221,526

221

During the year, PensionBee Group plc issued ordinary shares from share options exercised totaling

1,336,148 ordinary shares (2021: 8,138,194 ) of £0.001 each. The exercise price for each exercised share

option was £0.001 (2021: £0.001).

On 24 March 2021, PensionBee Group plc acquired all the issued shares of PensionBee Limited

through a share for share transaction. Every issued share in PensionBee Limited was exchanged for

800 shares in PensionBee Group plc. Every share option was cancelled and replaced by 800 share

options. Through the Group Reorganisation, PensionBee Group plc issued 180,054,400 ordinary shares

of £0.001 each and reduced its share premium to create additional distributable reserves. On 26 April

2021, PensionBee Group plc issued 33,333,333 ordinary shares of £0.001 each as part of its Initial Public

Offering (‘IPO’). Each share was issued at £1.65. Transaction costs incurred and directly attributable to

the issuance of shares for the IPO amounted to £1,748,000. These costs were recognised as a reduction

to the share premium.

Each ordinary share carries one vote per share and ranks pari passu with respect to dividends and

capital.

16

#### Reserves

Share Premium

The share premium account represents the excess of the issue price over the par value on shares

issued, less transaction costs arising on the issue.

Share-based Payment Reserve

The Share-based Payment Reserve is used to recognise the value of equity-settled share-based payments

provided to employees, including key management personnel, as part of their remuneration.

Retained Earnings

The balance in the retained earnings account represents the distributable reserves of the Group.

17

#### Leases

In December 2021, the Group entered into a new property lease with a 5-year lease term ending in

December 2026 with an option to terminate the lease after three years. The Group is reasonably certain

that this option will not be exercised therefore the lease term was determined to be ﬁve years. On

inception, the lease liability was determined using a discount rate linked to London ofﬁce rental yields,

adjusted for risk premium for certain company speciﬁc factors as well as taking into consideration

the interest rate associated with the revolving credit facility entered in March 2021 and cancelled in

September 2021. The discount rate was 7%. Lease terms have not been amended since inception.

The carrying amounts of right-of-use assets recognised and the movements during each year are set

out in Note 13. Set out below are the carrying amounts of lease liabilities and the movements during

the year.

2022

£ 000

2021

£ 000

As at 1 January

657

109

Additions

-

654

Accretion of interest

43

7

Cash ﬂow timing adjustment

2

-

Payments

(151)

(113)

As at 31 December

551

657

Annual Report and Financial Statements 2022

175

Financial Statements

![]()

Lease Liabilities included in the Statement of Financial Position:

2022

£ 000

2021

£ 000

Non-current

397

560

Current

154

97

551

657

The following are the amounts recognised in the Statement of Comprehensive Income:

2022

£ 000

2021

£ 000

Depreciation on Right of Use Asset

141

129

Interest on Lease Liability

43

7

Low Value Leases

-

-

184

136

18

#### Provisions

2022

£ 000

2021

£ 000

Dilapidations

At 1 January 2022

43

-

Additional Provisions

-

43

Interest

3

-

At 31 December 2022

46

43

Non-current Liabilities

46

43

The Group is required to restore the leased premises of its ofﬁces to their original condition at the end

of the lease term. The lease term ends on 2 December 2026. A provision has been recognised at the

present value of the estimated expenditure required to remove any leasehold improvements. These

costs have been capitalised as part of the Right of Use Asset and are amortised over the useful life of

the asset.

19

#### Trade and Other Payables

2022

£ 000

2021

£ 000

Trade Payables

132

356

Accrued Expenses

1,301

1,873

Social Security and Other Taxes

-

83

Other Payables

83

716

1,515

3,028

Trade and other payables are measured at amortised cost and management assessed that the carrying

value is approximately their fair value due to the short-term maturities of these balances.

#### 20Pension and Other Schemes

The Group operates a deﬁned contribution pension scheme. The pension cost charge for the year

represents contributions payable by the Group to the scheme and amounted to £235,000 (2021:

£203,000).

21

#### Share-based Payment

PensionBee EMI and Non-EMI Share Option Scheme

Scheme Details and Movements

Under the PensionBee EMI and Non-EMI Share Option Scheme share options were granted to eligible

employees who have passed their probation period at the Group. The exercise price of all share

options is £0.001 per share.

The share options normally vest on the later of the following tranches, 25% of the shares vest on the

ﬁrst anniversary of the vesting commencement date with the remaining 75% of the shares vesting

quarterly in equal instalments over the following three years.

The fair value of the share options granted is estimated on the date of grant by reference to the

prevailing share price. Before the Company was listed in 2021, the fair value was determined by

reference to the price paid by external investors as part of periodic funding rounds.

The weighted average fair value of share options granted during the year of grant was £nil (2021:

£1.65).

PensionBee Group plc

176

Financial Statements

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In the prior period, share options could be exercised upon the occurrence of an exit event, a takeover,

reconstruction, liquidation and sale of the business, to the extent they have vested. In the event

that there has been no exit event before the tenth anniversary of the date of grant, the Directors

may determine that an option holder may exercise their option in the 30 day period before such

anniversary.

Following the listing of the Company in 2021, share options can be exercised upon satisfying the

service condition.

The movements in the number of share options during the year were as follows:

2022

Number

2021

Number

Outstanding, start of the year

3,911,235

15,293

Outstanding after Group Reorganisation

-

12,234,400

Granted during the year

-

312,000

Exercised during the year

(1,297,359)

(8,463,383)

Expired during the year

(169,472)

(171,782)

Outstanding, end of the year

2,444,404

3,911,235

The weighted average share price on date of exercise of share options exercised during the year was

£1.05 (2021: £1.64) and the weighted average remaining contractual life is one year and six months

(2021: two years and ﬁve months).

Deferred Share Bonus Plan

Scheme Details and Movements

Under the PensionBee Deferred Share Bonus Plan (‘DSBP’), awards are granted to eligible employees

who are or were an employee (including an Executive Director) of the Group and have been granted

a bonus. DSBP awards are granted at the end of the ﬁnancial year once the annual bonus outturn has

been determined. The exercise price of all DSBP awards is £0.001 per award.

For the two Executive Directors that were in ofﬁce as of 31 December 2021 their 2022 granted DSBP

awards cliff vest on the third anniversary of the date of grant. For the rest of the employees and the

subsequent grants, DSBP awards vest in three equal installments over a service period of three years

from grant date. DSBP awards vest upon satisfying the service condition.

The fair value of the DSBP awards is the share price on grant date. DSBP awards can be exercised to

the extent they have vested.

The weighted average fair value of awards granted during 2022 was £1.44 (2021: £nil).

The movements in the number of awards during the year were as follows:

2022

Number

2021

Number

Outstanding, start of the year

-

-

Granted during the year

944,508

-

Exercised during the year

-

-

Lapsed during the year

(54,957)

-

Outstanding, end of the year

889,551

-

There were no exercises during the year (2021: nil) and the weighted average remaining contractual

life is one year and ﬁve months.

Long Term Incentives

Scheme Details and Movements

Under the PensionBee Long Term Incentives (‘LTI’), awards are granted to eligible employees who

are or were employees (including an Executive Director) of the Group, at mid-level management or

higher, and have been granted a bonus. LTI awards are granted in the subsequent year following a

bonus grant. The exercise price of all LTI awards is £0.001 per award.

The awards vest in tranches, a third of the awards vest on the third anniversary, a third on the fourth

anniversary and the last third on the ﬁfth anniversary of the vesting commencement date.

The fair value of the LTI awards is the share price on grant date discounted for restricted selling period.

LTI awards can be exercised to the extent they have vested.

The weighted average fair value of awards granted during 2022 was £1.38 (2021: £nil).

Annual Report and Financial Statements 2022

177

Financial Statements

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The movements in the number of awards during the year were as follows:

2022

Number

2021

Number

Outstanding, start of the year

-

-

Granted during the year

1,311,681

-

Exercised during the year

-

-

Lapsed during the year

(26,415)

-

Outstanding, end of the year

1,285,266

-

There were no exercises during the year (2021: nil) and the weighted average remaining contractual

life is three years and three months.

Charge/Credit arising from Share-based Payment

The total charge for the year for the Share-based Payment was £1,898,000 (2021: £3,939,000), all of

which related to equity-settled share-based payment transactions.

22

#### Financial Risks Review

This note presents information about the Group’s exposure to ﬁnancial risks and the Group’s

management of capital. Financial risk exposure results from the operations of the Subsidiary. The

Company is not trading and therefore is structured to avoid, in so far as possible, all forms of ﬁnancial

risk.

Financial Risk Management Objectives

The Group has identiﬁed the ﬁnancial risks arising from its activities and has established policies and

procedures to manage these risks in accordance with its risk appetite. These risks included market

risk, credit risk and liquidity risk. The Group does not enter or trade ﬁnancial instruments, including

derivative ﬁnancial instruments. Assisted by the Audit and Risk Committee, the Board of Directors has

overall responsibility for establishing and overseeing the Group’s risk management framework and

risk appetite.

The Group’s ﬁnancial risk management policies are intended to ensure that risks, including emerging

risks are identiﬁed, evaluated and subject to ongoing close monitoring and mitigation where

appropriate. The Board of Directors regularly reviews ﬁnancial risk management policies, procedures

and systems to reﬂect changes in the business, risk horizon, markets and ﬁnancial instruments used by

the Group. The Group’s senior management is responsible for the day-to-day management of these

risks in accordance with the Group’s risk management framework.

Market Risk

Market risk is the risk that the fair value or future cash ﬂows of ﬁnancial instruments will ﬂuctuate

because of changes in market prices. Market risk comprises risks including interest rate risk, currency

risk and price risk.

Interest Rate Risk

Interest rate risk is the risk that the fair value or future cash ﬂows of a ﬁnancial instrument will ﬂuctuate

because of changes in market interest rates. The Group considers interest rate risk to be insigniﬁcant

due to no debt and no interest-bearing assets.

On 22 March 2021, the Group entered into a revolving credit facility for up to £10 million with National

Westminster Bank plc as part of prudent capital management to provide it with further liquidity

resources going forward. On 20 September 2021, management decided to close the facility on the

basis that the additional liquidity resources were no longer required. No amounts were drawn from

the facility during the period in which the credit was available. Amounts charged to the 2021 income

statement in respect of the cost of this facility totaled £1,409,000 for the year.

Price Risk

As the main source of revenue is based on the value of assets under administration (Assets under

Administration (‘AUA’) is a measure of the total assets for which a ﬁnancial institution provides

administrative services). The Group has an indirect exposure to price risk on investments held on

behalf of customers. These assets are not on the Group’s Statement of Financial Position. The risk

of lower revenues is partially mitigated by asset class diversiﬁcation. The Group does not hedge its

revenue exposure to movements in the value of customers assets arising from these risks, and so the

interests of the Group are aligned to those of its customers.

A 10% change in equity markets would have an approximate 7.5% impact on revenue. The 10%

change in equity markets is a reasonable approximation of possible change.

Credit Risk

Credit risk is the risk that a counterparty will be unable to pay amounts in full when due. The Group’s

exposure to credit risk arises principally from its cash balances held with banks and trade receivables.

The Group’s trade receivables are the contractual cashﬂow obligations that the payors must meet.

The payors are BlackRock, Legal & General, and State Street Corporation which are high credit rated

ﬁnancial institutions. Assets they hold on behalf of the Group are a small percentage of their net assets

and on this basis credit risk is considered to be low. Utilising the simpliﬁed approach the Group has

shown there is no expected credit loss due to no historic credit losses, and no material need for a

lifetime loss allowance.

PensionBee Group plc

178

Financial Statements

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At the end of the reporting period no assets were determined to be impaired and there was no

balance past due.

In certain cases, the Group may also consider a ﬁnancial asset to be in default when internal or external

information indicates that the Group is unlikely to receive the outstanding contractual amounts in full.

A ﬁnancial asset is written off when there is no reasonable expectation of recovering the contractual

cash ﬂows.

Due to the Group’s ﬁnancial assets primarily being trade receivables which all have an expected

lifetime of less than 12 months, the Group has elected to measure the expected credit losses at 12

months only.

Set out below is the information about the credit risk exposure on the Group’s trade receivables:

Days Past Due

Current

< 30 days

30-60 days

61-90 days

>91 days

Total

31-Dec-22

£ 000

£ 000

£ 000

£ 000

£ 000

£ 000

Gross Trade Receivables

1,565

-

-

-

-

1,565

Other Receivables

540

-

-

-

404

944

Days Past Due

Current

< 30 days

30-60 days

61-90 days

>91 days

Total

31-Dec-22

£ 000

£ 000

£ 000

£ 000

£ 000

£ 000

Gross Trade Receivables

1,335

-

-

-

-

1,335

Other Receivables

348

-

-

-

601

949

The Group’s trade receivables are concentrated in the three money managers

2022

%

2021

%

BlackRock

73%

71%

State Street Corporation

16%

16%

Legal & General

11%

13%

Total

100%

100%

Other receivables comprise R&D tax credit due from HMRC, ofﬁce rental deposit and amounts due

from a related party (PensionBee Trustees). The probability of default by these parties is deemed low.

The credit risk on liquid funds ﬁnancial instruments is limited because the counterparties are banks

with high credit-ratings assigned by international credit-rating agencies. The Group’s principal Bank

is Barclays Bank. The Group only uses banks with a credit rating of at least BBB+ (Standard & Poor’s).

The Group’s liquid funds are concentrated in Barclays, which hold 94% of the total balance as at year

end (2021: 93%).

Liquidity Risk

Liquidity risk is the risk that the Group will encounter difﬁculty in meeting obligations to settle its

liabilities. This is managed through cash ﬂow forecasting.

Undiscounted Maturity Analysis

The following table sets out the remaining contractual maturities of the group’s ﬁnancial liabilities by

type:

Within 1 year

Between 1

and 5 years

After more

than 5 years

Total

2022

£ 000

£ 000

£ 000

£ 000

Trade and Other Payables

1,515

-

-

1,515

Lease Liabilities

186

438

-

624

Within 1 year

Between 1

and 5 years

After more

than 5 years

Total

2021

£ 000

£ 000

£ 000

£ 000

Trade and Other Payables

3,028

-

-

3,028

Lease Liabilities

140

636

-

776

Capital Risk Management

For the purpose of the Group’s capital management, capital includes issued capital, share premium

and all other equity reserves attributable to the equity holders of the parent.

The primary objective of the Group’s capital management is to maximise the shareholder value.

The Group manages its capital structure and makes adjustments considering changes in economic

conditions. To maintain or adjust the capital structure, the Group may return capital to shareholders

or issue new shares.

Annual Report and Financial Statements 2022

179

Financial Statements

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Externally Imposed Capital Requirements

The capital adequacy of the business is monitored on a quarterly basis as part of general business

planning by the Finance Team. The Group conducts a capital adequacy assessment process, as

required by the Financial Conduct Authority (‘FCA’) to assess and maintain the appropriate levels.

23

#### Related Party Transactions

Key Management Compensation

2022

£ 000

2021

£ 000

Salaries and Other Short-term Employee Beneﬁts

1,752

1,428

Other Long-term Beneﬁts

24

21

Share-based Payment

1,222

2,489

2,998

3,938

Related Party - PensionBee Trustees

The following related party transactions occur between the Company and PensionBee Trustees

Limited:

(i)

Payment of the PensionBee Trustees Limited bank fees on a quarterly basis. During the year bank

fees amounted to £52,000 (2021: £15,000). There was no outstanding balance at year end (2021:

£nil).

(ii) Compensation payments as a gesture of goodwill to customers that prefer to be compensated via a

pension contribution or the purchasing of additional units. During the year, these costs amounted

to £11,000 (2021: £16,000). There was no outstanding balance at year end (2021: £nil).

(iii) Other payments to customers (e.g. referral rewards). Payments are made from the Company and

invested into the customer’s fund from the PensionBee Trustees account. These payments can be

found in ‘Other Expenses’ and ‘Advertising and Marketing’. During the year these costs amounted

to £379,000 (2021: £314,000). There was no outstanding balance at year end (2021: £nil).

Transactions with Directors

During the year ended 31 December 2022, Mark Wood repaid £105,279 to the Subsidiary in respect of

a payment to HMRC made by the Group on his behalf in the prior year.

24

#### Events After the Reporting Period

There were no events of material impact to the ﬁnancial statements that occurred after the reporting

date.

#### 25Alternative Performance Measures

The Company uses a variety of alternative performance measures (‘APMs’) which are not deﬁned or

speciﬁed by IFRS, in particular Adjusted Earnings Before Interest, Taxes, Depreciation and Amortisation

(‘Adjusted EBITDA’). The Directors use a combination of APMs and IFRS measures when reviewing

the performance and position of the Company and believe that each of these measures provides

useful information with respect to the Company’s business and operations. The Directors consider

that these APMs illustrate the underlying performance of the business by excluding items considered

by management not to be reﬂective of the underlying trading operations of the Company.

The APMs used by the Company are deﬁned below and reconciled to the related IFRS ﬁnancial

measures:

Adjusted EBITDA

Adjusted EBITDA represents loss for the year before taxation, ﬁnance costs, depreciation, share-based

compensation and listing costs.

Adjusted EBITDAM

Adjusted EBITDAM represents loss for the year before taxation, ﬁnance costs, depreciation, advertising

and marketing, share based compensation and listing costs.

2022

£ 000

2021

£ 000

Operating Proﬁt/(Loss)

(22,374)

(23,563)

Depreciation Expense

276

256

Share-based Payment (1)

1,898

3,939

Listing Costs (2)

687

2,947

Adjusted EBITDA

(19,513)

(16,421)

Marketing Costs

16,554

12,865

Adjusted EBITDA before Marketing

(2,959)

(3,556)

(1) Relates to total annual charge in relation to Share-based Payment expense as detailed in Note 21.

(2) 2022 Listing Costs relate to expenses incurred in relation to the preparation for the transfer from the

High Growth Segment to the Premium Segment of the Main Market of the London Stock Exchange

(2021: preparation for admission to the High Growth Segment of the London Stock Exchange).

PensionBee Group plc

180

Financial Statements

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7

## Company Financial Statements

#### Statement of Financial Position

As at 31 December 2022

Note

2022

£ 000

2021

£ 000

Assets

Non-current Assets

Investment in Subsidiaries

3

357,071

348,089

Current Assets

Other Receivables

4

289

64

Cash and Cash Equivalents

3,036

12,139

3,325

12,203

Total Assets

360,396

360,292

Equity and Liabilities

Equity

Share Capital

8

223

221

Share Premium

9

53,218

53,218

Share-based Payment Reserve

5,222

3,324

Retained Earnings

9

301,605

303,302

Total Equity

360,268

360,065

Current Liabilities

Trade and Other Payables

5

128

227

Total Equity and Liabilities

360,396

360,292

The Company Loss for the period is £1,648,000

The notes on pages 183 - 186 form an integral part of these ﬁnancial statements.

Approved by the Board on 15 March 2023 and signed on its behalf by:

Christoph J. Martin

Chief Financial Ofﬁcer

Annual Report and Financial Statements 2022

181

Financial Statements

![]()

#### Statement of Changes in Equity

For the year ended 31 December 2022

Note

Share Capital

£ 000

Share Premium

£ 000

Share-based

Payment Reserve

£ 000

Retained Earnings

£ 000

Total

As at 1 January 2021

-

-

-

(1,275)

(1,275)

Total Comprehensive Proﬁt/(Loss)

-

-

-

(1,275)

(1,275)

Share-based Payment Transactions

-

-

3,324

-

3,324

Issue of Share Capital

8

33

54,967

-

-

55,000

Group Reorganisation

8

180

-

-

304,585

304,765

Transaction Costs on Issue of Shares

8

-

(1,749)

-

-

(1,749)

Exercise of Share Options

8

8

-

-

(8)

-

At 31 December 2021

221

53,218

3,324

303,302

360,065

As at 1 January 2022

221

53,218

3,324

303,302

360,065

Total Comprehensive Proﬁt/(Loss)

-

-

-

(1,648)

(1,648)

Share-based Payment Transactions

-

-

1,898

-

1,898

Prior year Adjustment

-

-

-

(47)

(47)

Exercise of Share Options

8

2

-

-

(2)

-

At 31 December 2022

223

53,218

5,222

301,605

360,268

The notes on pages 183 - 186 form an integral part of these ﬁnancial statements.

PensionBee Group plc

182

Financial Statements

![]()

## 8Notes to the Company's Financial Statements

For the year ended 31 December 2022

#### 1 Accounting Policies

Statement of Compliance

These ﬁnancial statements were prepared in accordance with Financial Reporting Standard 102 ‘The

Financial Reporting Standard applicable in the UK and Republic of Ireland’.

Summary of Signiﬁcant Accounting Policies and Key Accounting Estimates

The principal accounting policies applied in the preparation of these ﬁnancial statements are set out

below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Basis of Preparation

These ﬁnancial statements have been prepared using the historical cost convention.

The ﬁnancial statements are presented in GBP and all values are rounded to the nearest thousand

(£’000), except when otherwise indicated. The functional currency of the Company is GBP because it is

the primary currency in the economic environment in which the Company operates.

The company has taken advantage of the exemption in section 408 of the Companies Act from

presenting its individual proﬁt and loss account.

Judgements and Key Sources of Estimation Uncertainty

In applying the Company’s accounting policies, the Directors are required to make judgements that

have a signiﬁcant impact on the amounts recognised and to make estimates and assumptions about

the carrying amounts of assets and liabilities that are not readily apparent from other sources. The

estimates and associated assumptions are based on historical experience and other factors that are

considered to be relevant. Actual results may differ from these estimates. The estimates and underlying

assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in

the period in which the estimate is revised if the revision affects only that period, or in the period of

the revision and future periods if the revision affects both current and future periods.

The Directors have considered the following key sources of estimation uncertainty at the statement

of ﬁnancial position date which have a signiﬁcant effect on the amounts recognised in the ﬁnancial

statements.

Assessment as to whether the investment in subsidiary is impaired

The recoverable amount is the subsidiary’s discounted cash ﬂow value. The determination of the

recoverable amount of the investment in subsidiary depends on certain assumptions, which include

selection of the discount rate and projection of future cash ﬂows. The discount rate is the Company’s

Weighted Average Cost of Capital (‘WACC’). This was set by reference to comparable companies’

WACC and adjusting it for the Company’s risk proﬁle. Signiﬁcant assumptions are required to be made

when selecting comparable companies and determining the Company’s risk proﬁle adjustment.

Future cash ﬂow projections signiﬁcantly rely on revenue projections which are inherently uncertain

due to their sensitivity to changes in market conditions and revenue growth rate. Signiﬁcant

assumptions are required to be made when setting the revenue growth rate which takes into

consideration perceived changes in market conditions and customer behavior. Further information

on the investment in subsidiary’s recoverable amount and the sensitivity of the recoverable amount

to changes in unobservable inputs are provided in Note 3.

Summary of Disclosure Exemptions

The Company has taken advantage of the following disclosure exemptions in preparing these ﬁnancial

statements, as permitted by FRS 102:

•

the requirements of Section 7 Statement of Cash Flows;

•

the requirements of Section 3 Financial Statement Presentation paragraph 3.17(d);

•

the requirements of Section 33 Related Party Disclosures paragraph 33.7;

•

the requirements of Section 11 Financial Instruments paragraphs 11.41(b), 11.41(c), 11.41(e),

11.41(f), 11.42, 11.44 to 11.45, 11.47, 11.48(a)(iii), 11.48(a)(iv), 11.48(b) and 11.48(c);

•

the requirements of Section 12 Other Financial Instruments paragraphs 12.26 to 12.27, 12.29(a),

12.29(b) and 12.29A.

Going Concern

The Directors have a reasonable expectation that the Company has adequate ﬁnancial resources

to continue in operational existence for the foreseeable future and are satisﬁed that the Company

can continue to pay its liabilities as they fall due for a period of at least 12 months from the date of

Annual Report and Financial Statements 2022

183

Financial Statements

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approval of these ﬁnancial statements. The Company has strong cash reserves and forecasts growth

in the subsidiary that should see the ﬁnancial results improve in the future years. The Company’s only

investment is in the subsidiary. Therefore, the subsidiary’s ability to remain in operational existence

was considered.

The subsidiary has been operationally resilient as proven by consistent operational efﬁciencies that

have been maintained during the ﬁnancial year. Stress testing was done by considering severe

and unlikely but possible scenarios including a sharp decline in equity markets, the worsening of

conversion and lower transferred-in pension pot sizes, all of which could potentially be caused by

the geopolitical and macroeconomic environment. The impact of the invasion of Ukraine by Russia

on global capital markets and on the world more generally has also been considered in the Directors’

assessment of going concern. While the subsidiary’s own exposure to Russia in terms of investments

is minimal, rounding to 0%, broader market volatility could impact Assets under Administration and

the Directors will continue to monitor the rapidly developing situation.

The Company has adequate resources to survive macroeconomic downturns and the Directors

concluded that the Company has sufﬁcient ﬁnancial resources to remain in operational existence.

For these reasons, the Directors adopt the going concern basis of preparation for these ﬁnancial

statements.

Tax

There was no current or deferred tax charge for the year (2021: £nil). Tax is recognised in the Statement

of Comprehensive Income except to the extent that it relates to items recognised directly in equity or

other comprehensive income, in which case it is recognised directly in equity or other comprehensive

income.

Current income tax assets and liabilities are measured at the amount expected to be recovered from

or paid to the taxation authorities. The tax rates and tax laws used to compute the amount are those

that are enacted or substantively enacted at the reporting date in the United Kingdom where the

Company operates and generates taxable income.

Management periodically evaluates positions taken in the tax returns with respect to situations in which

applicable tax regulations are subject to interpretation and establishes liabilities where appropriate.

Deferred tax is provided using the liability method on temporary differences between the tax bases of

assets and liabilities and their carrying amounts for ﬁnancial reporting purposes at the reporting date.

Deferred tax assets are recognised for all deductible temporary differences, the carry forward of

unused tax credits and any unused tax losses. Deferred tax assets are recognised to the extent that it is

probable that taxable proﬁt will be available against which the deductible temporary differences, and

the carry forward of unused tax credits and unused tax losses can be utilised.

The carrying amount of deferred tax assets is reviewed at each reporting date and reduced to the

extent that it is no longer probable that sufﬁcient taxable proﬁt will be available to allow all or part of

the deferred tax asset to be utilised. Unrecognised deferred tax assets are re-assessed at each reporting

date and are recognised to the extent that it has become probable that future taxable proﬁts will allow

the deferred tax asset to be recovered.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in

the year when the asset is realised or the liability is settled, based on tax rates (and tax laws) that

have been enacted or substantively enacted at the reporting date. The Group offsets deferred

tax assets and deferred tax liabilities if and only if it has a legally enforceable right to set off

current tax assets and current tax liabilities and the deferred tax assets and deferred tax liabilities

relate to income taxes levied by the same taxation authority on either the same taxable entity or

different taxable entities which intend either to settle current tax liabilities and assets on a net

basis, or to realise the assets and settle the liabilities simultaneously, in each future period in which

signiﬁcant amounts of deferred tax liabilities or assets are expected to be settled or recovered.

Investments

Investment in subsidiary is recognised at cost and an annual impairment review is undertaken.

Cash and Cash Equivalents

Cash and cash equivalents comprise cash on hand and short term highly liquid deposits with a

maturity of less than 3 months.

Trade Receivables

Trade and other receivables are recognised initially at the transaction price less attributable transaction

costs. Subsequent to initial recognition they are measured at amortised cost using the effective

interest method, less any impairment losses in the case of trade receivables.

Trade Payables

Trade and other payables are recognised initially at transaction price plus attributable transaction

costs. Subsequently they are measured at amortised cost using the effective interest method.

Trade and other payables are obligations to pay for goods or services that have been acquired in

the ordinary course of business from suppliers. Trade payables are classiﬁed as current liabilities if

payment is due within one year or less (or in the normal operating cycle of the business if longer). If

not, they are presented as non-current liabilities.

PensionBee Group plc

184

Financial Statements

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Impairment of Non-Financial Assets

The Group assesses at each reporting date, whether there is an indication that an asset may be

impaired. If any such indication exists, the recoverable amount of the asset is estimated based on

future cashﬂows with a suitable range of discount rates and the expectations of future performance.

An impairment loss is recognised for the amount by which the asset’s carrying amount exceeds its

recoverable amount. Impairment loss is recognised in the Statement of Comprehensive Income.

Share Capital

Ordinary shares are classiﬁed as equity. Equity instruments are measured at the fair value of the cash or

other resources received or receivable, net of the direct costs of issuing the equity instruments. Refer

to Note 8 for the basis of accounting for the share for share transaction that was recorded during the

year. If payment is deferred and the time value of money is material, the initial measurement is on a

present value basis.

Share-based Payments

The ﬁnancial effect of awards by the Parent Company of equity-settled awards (principally, options

over its equity shares) to the employees of the subsidiary undertaking are recognised by the Parent

Company in its individual ﬁnancial statements. In particular, the Parent Company records an increase

in its investment in subsidiaries with a credit to equity equivalent to the expense for the equity-settled

award recognised in the group for such awards. There are no recharges to the subsidiary undertaking

for such awards.

#### 2Staff Numbers

The Company does not have employees.

3

#### Investments

Summary of the Company Investments

2022

£ 000

2021

£ 000

As at 1 January

348,089

-

Additions

8,982

348,089

As at 31 December

357,071

348,089

Subsidiary undertakings

Name of Subsidiary

Principal activity

Registered ofﬁce

Proportion of ownership

interest and voting

rights held (2021)

PensionBee Limited

Pension provider

209 Blackfriars Road

SE1 8NL

100%

PensionBee Limited has been included in the Group consolidated ﬁnancial statements.

Impairment of Investment in Subsidiary

At each reporting period, the investment in the subsidiary is assessed for impairment. Management

has determined the recoverable amount of the investment in the subsidiary by reference to the

subsidiary’s discounted forecast cash ﬂows. Key assumptions in this assessment include consideration

of growth rates which drive revenue and costs, expected changes to future costs and the discount

rate. The period considered was ﬁfteen years. A projection period of ﬁfteen years was considered

appropriate due to the high growth phase of the subsidiary. The projection period was split into

medium term (year 2-5) and long term (year 6-15) growth phase whereby the growth trajectory

declines over that forecasting period. PensionBee’s short term projections are based on the most

recent Board approved ﬁnancial information. PensionBee’s medium to long term projections are

supported by its high customer retention rate, young customer base in pension accumulating assets,

strong brand awareness and effective marketing acquisition capabilities as well as the scalability

of the cost base. The long term growth rate used was 2.5%. The Weighted Average Cost of Capital

(‘WACC’) used for discounting the forecast cash ﬂows was 14%, which was benchmarked against

comparable companies. The recoverable amount is higher than the carrying amount therefore no

impairment was identiﬁed. A 5% decrease in the cumulative annual growth rate would decrease the

recoverable amount by 6% and a 5% increase in the cumulative annual growth rate would increase

the recoverable amount by 16%. A 5% decrease in the cumulative annual growth rate would result in

a recoverable amount that is 4% lower than the carrying amount of the investment. Sensitivity factors

were consistently applied throughout the long term.

#### 4Other Receivables

2022

£ 000

2021

£ 000

Amounts due from Subsidiary

279

-

Prepayments

10

64

289

64

Annual Report and Financial Statements 2022

185

Financial Statements

![]()

#### 5Trade and Other Payables

2022

£ 000

2021

£ 000

Trade Payables

6

62

Accrued Expenses

122

32

Amounts due to Subsidiary

-

133

128

227

#### 6Deferred Taxation

Deferred tax assets have not been recognised in respect of tax losses as there is insufﬁcient evidence

of recoverability in the near future. The Company has tax losses of £1,389,000 (2021: £409,000) that are

indeﬁnitely available against future taxable proﬁts of the Company for which no deferred tax has been

provided.

#### 7Share-based Payment

Full disclosure of PensionBee's share option scheme is given in Note 21. The disclosures required in

relation to Directors’ emoluments and share option plans are given in Note 6.

#### 8Share Capital

2022

2021

No. 000

£ 000

No. 000

£ 000

Ordinary of £0.001 each

222,862

223

221,565

221

222,862

223

221,565

221

During the year, PensionBee Group plc issued ordinary shares from share options exercised totaling

1,336,148 ordinary shares (2021: 8,138,194 ) of £0.001 each. The exercise price for each exercised share

option was £0.001 (2021: £0.001).

On 24 March 2021, PensionBee Group plc acquired all the issued shares of PensionBee Limited through

a share for share transaction.

Every issued share in PensionBee Limited was exchanged for

800 shares in

PensionBee Group plc. Every share option was cancelled and replaced by 800 share options. Through

the Group Reorganisation, PensionBee Group plc issued 180,054,400 ordinary shares of £0.001 each

and reduced its share premium to create additional distributable reserves. The issued ordinary shares

were accounted for at their nominal value. On 26 April 2021, PensionBee Group plc issued 33,333,333

ordinary shares of £0.001 each as part of its Initial Public Offering (‘IPO’). Each share was issued at £1.65.

Transaction costs incurred and directly attributable to the issuance of shares for the IPO amounted to

£1,748,000. These costs were recognised as a reduction to the share premium.

Each ordinary share carries one vote per share and ranks pari passu with respect to dividends and capital.

#### 9Reserves

Share Premium

The share premium account represents the excess of the issue price over the par value on shares

issued, less transaction costs arising on the issue.

Share-based Payment Reserve

The Share-based Payment Reserve represents the cumulative expense in relation to share options

granted to subsidiary employees.

Retained Earnings

The balance in the retained earnings account represents the distributable reserves of the standalone

company, PensionBee Group plc.

#### 10Events After the Reporting Period

There were no events of material impact to the ﬁnancial statements that occurred after the reporting

date.

PensionBee Group plc

186

Financial Statements

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PensionBee Executive Directors:

Romi Savova (Chief Executive Ofﬁcer), Jonathan Lister Parsons (Chief Technology Ofﬁcer), Christoph J. Martin (Chief Financial Ofﬁcer)

PensionBee Non-Executive Directors:

Mark Wood CBE (Non-Executive Chair), Mary Francis CBE (Senior Independent Director), Michelle Cracknell CBE (Independent Non-Executive Director),

Lara Oyesanya FRSA (Independent Non-Executive Director)

Company Secretary:

Michael Tavener

Registered Number:

13172844

Registered Ofﬁce:

209 Blackfriars Road, London, SE1 8NL, United Kingdom

Auditor:

Deloitte LLP, 4 Brindley Place, Birmingham, B1 2HZ, United Kingdom

Copyright 2023. PensionBee Limited. Company Registration Number: 09354862. FCA Reference Number: 744931. Information Commissioner's Ofﬁce Registration: ZA131262