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in jurisdictions in which Mobio carries out business which result in greater regulatory oversight and increased
levels of enforcement and sanctions. For example, the European Union’s General Data Protection Regulation
(“GDPR”) came into force on 25 May 2018 and constituted a major reform of the EU legal framework on the
protection of personal data. Fines of up to four per cent. of global turnover can be levied for breaches of GDPR.
This complex legal and regulatory framework has resulted in a greater compliance burden for businesses
interacting with the EU and UK market.
If there are changes to data protection and privacy regulations which impose in greater compliance obligations on
Mobio this is likely to result in increased costs for Mobio and therefore for the Group. In particular, there is likely
to be additional cost of staff training in order to adapt to changing business practices and comply with new
regulations and legislation. Furthermore, such changes may impact on the marketing budgets that clients will
spend (or the timing thereof) and this may have a (temporary or more permanent) impact on Mobio’s revenue and
therefore indirectly affect the Group. In the event that Mobio is found to have breached data protection and privacy
regulations, it could be exposed to large fines which are likely to cause significant reputational damage to Mobio
which will be likely to have a significant negative effective on the financial performance of the Mobio Group.
Mobio is subject to credit risk through the default of a client
Mobio is subject to credit risk through the default of a client. Mobio is generally paid in arrears for a significant
proportion of its services and invoices are typically payable within 30 days for agency clients and up to 90 days
for direct-to-brand clients, which accounts for an increasing proportion of Mobio’s business mix. There can be no
assurance that one or more significant clients may not at any future time file for bankruptcy, become insolvent or
otherwise be unable or unwilling to pay sums due. In such event, Mobio may be unable to collect balances due to
it on a timely basis or at all. The damages, costs, expenses, or legal fees arising from lack of payment by a
significant client or other counterparty could have a material adverse effect on the business, revenues, results of
operations, financial condition or prospects of the Group.
RISKS RELATING TO THE GROUP
The Company is reliant on key executives and people
The Group’s business, development and prospects are dependent upon the continued services and performance of
its Directors and senior management and, in future, will be reliant on other key people. The experience and
commercial relationships of the Directors and senior management will help the Group execute its strategy. The
Directors believe that the loss of services of any existing senior management or, in future, key people, for any
reason, or failure to attract and retain necessary people, could adversely impact the business, prospects, financial
condition, results of operations and development of the Group.
Risk of additional UK, EU, UN and US sanctions against Russian individuals or entities
Certain persons and entities related to Russia were made the subject of UK, EU, UN and US sanctions following
Russia’s annexation of Crimea. Following Russia’s recent invasion of Ukraine in 2022 further persons and entities
with connections to Russia have been sanctioned by the United States, the EU and the UK. Currently the sanctions
situation is changing very quickly with no advance notice. These sanctions and the uncertainty concerning
additional future sanctions were considered undesirable for a publicly listed group and this was the key driver for
Vox Capital’s decision to sell Mobile Marketing LLC and cease trading with Russian clients. As a result of this
decision, this has meant that no company in the Group is incorporated in Russia and that none of the Group has a
banking relationship with a Russian financial institution. Also, the Group no longer transacts with Russian clients.
The Group still employs or engages contractors that are Russian nationals both inside and outside Russia. No
person employed or engaged by the Group or any entity in the Group is currently subject to any sanctions. None
of the Russian nationals engaged have political factors or other factors that would be likely to expose them to the
possibility of being personally sanctioned. Therefore, the Board’s assessment is that there is currently a very low
risk of a sanctions applying or effecting the Group in any way.
The main risk is that one or more sanctions regimes are expanded to indiscriminately target Russian nationals,
which the Board considers to be very unlikely as generally sanctions are targeted at a governmental regime and
parties related to that regime rather than the mass population of a particular country. If this were to occur there
would be period of disruption for the Group to re-organise the Group’s labour force so that it was unaffected by