![]()

#### Saga plc

#### Annual Report and Accounts 2026

![]()

#### IN THIS REPORT

#### STRATEGIC REPORT

4

Saga at a glance

6

75 years of Saga

8

The year in review

10

Chairman’s Statement

12

Group Chief Executive Oﬃcer’s

Strategic Review

18

Key performance indicators

20

Market review

22

Purpose and business model

24

Engaging with stakeholders

26

Group Chief Financial Oﬃcer’s Review

41

Environmental, Social and Governance

49

Risk management

51

Principal risks and uncertainties

55

Viability Statement

56

Key disclosure statements

#### GOVERNANCE

Corporate Governance Statement

58

Governance at a glance

59

Key statements and application of the

UK Corporate Governance Code

60

Chairman’s introduction to governance

62

Board of Directors

64

Board activities

69

Board leadership and Company purpose

70

Division of responsibilities

71

Composition, succession and evaluation

72

Nomination Committee Report

75

Audit and Risk Committee Report

Directors’ Remuneration Report

80

Annual Statement

83

Remuneration at a glance

85

Annual Report on Remuneration

97

Directors’ Remuneration Policy

108 Directors’ Report

111

Statements of responsibilities

112

Independent Auditor’s Report

to the Members of Saga plc

#### FINANCIAL STATEMENTS

Consolidated financial statements

118

Consolidated income statement

119

Consolidated statement of

comprehensive income

120

Consolidated statement of

ﬁnancial position

121

Consolidated statement of changes

in equity

122

Consolidated statement of cash ﬂows

123

Notes to the consolidated

ﬁnancial statements

Company ﬁnancial statements of Saga plc

188

Balance sheet

189

Statement of changes in equity

190

Notes to the Company ﬁnancial

statements

#### ADDITIONAL INFORMATION

194

Alternative Performance Measures

Glossary

197

Glossary

200

Shareholder information

#### Our 2026 reporting suite

This report, alongside our 2026 Environmental, Social

and Governance (

ESG

) Report, can be accessed digitally

by scanning the QR code or visiting our website

#### www.corporate.saga.co.uk/investors/ results-reports-presentations

Saga plc

Environmental, Social and Governance Report 2026

Saga plc

Annual Report and

Accounts 2026

![]()

## BUILDING THE MOST-TRUSTED

## BRAND FOR PEOPLE OVER 50

Our purpose is to provide exceptional products

and services to meet the needs of people over 50.

We are committed to continually enhancing

our understanding of customers, allowing us

to deliver experiences they deserve and trust.

#### from Pat

I’d recommend Saga to anyone over 50 because it’s so

important that there is an organisation who genuinely

cares, genuinely supports us. Saga is embracing all of us,

and it’s constantly developing in order to make things even

better for us.”

Financial highlights

£654.6m

Underlying Revenue

1

from continuing operations

2024/25 – £588.6m

£660.0m

Revenue

2024/25 – £588.3m

£44.2m

Underlying Proﬁt Before Tax

1

from continuing operations

2024/25 – £37.2m

£2.1m

Proﬁt/(loss) before tax

from continuing operations

2024/25 – (£160.2m)

£134.9m

Trading EBITDA

1

from continuing operations

2024/25 – £116.0m

£205.9m

Available Operating Cash Flow

1

2024/25 – £109.6m

£499.5m

Net Debt

1

31 January 2025 – £592.8m

2

3.7x

Leverage Ratio

1

31 January 2025 – 4.4x

2

1

Alternative Performance Measures

In addition to statutory measures, the Group also measures performance using Alternative Performance

Measures. These are reconciled to statutory measures of performance on pages 194-196 of the Alternative

Performance Measures Glossary

2

Following the Group’s corporate refinancing and subsequent revised covenant definition, Net Debt and the

Leverage Ratio have been re-presented at 31 January 2025

Financial statements

Additional information

Governance

Strategic Report

Saga plc

Annual Report and Accounts 2026

3

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#### Saga at a glance

# LEVERAGING

# OUR CORE

# STRENGTHS

#### We are building the most-trusted brand for people over 50 and our business is built on that trust.

#### Contribution to Group Underlying Revenue

1

1

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

2

These are our businesses which are focussed on the specific needs and wishes of our unique customer group

3

Excludes discontinued operations

4

Other Businesses includes Money, Publishing and CustomerKNECT, in addition to our Central Cost base

Underlying Revenue

1

by business unit

2

Contribution

by business unit

2

#### Cruise

£319.0m48.7%

#### Holidays

£185.1m28.3%

#### Insurance

3

£131.6m20.1%

#### Other

#### Businesses

4

£18.9m2.9%

4

Saga plc

Annual Report and Accounts 2026

![]()

5

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

6

Wholly owned UK subsidiaries of Ageas SA/NV

#### Travel

Our Insurance Broking business provides tailored

insurance products and services, utilising partnership

models in:

•

motor and home, through our 20-year Affinity

Partnership with Ageas

6

; and

•

travel and private medical insurance, with Collinson and

Bupa respectively.

The Group’s Other Businesses comprise:

•

Money, offering savings products, equity release, legal

services, mortgages and investment solutions;

•

Publishing, delivering insightful and engaging content to

our unique audience through our award-winning Saga

Magazine, digital newsletters and our newly launched

podcast, ‘Experience is Everything’; and

•

CustomerKNECT, our in-house mailing and printing

business.

£16.9m

Insurance Broking Underlying Proﬁt Before Tax

5

from continuing operations

2024/25 – £14.5m

14.7m

Saga Magazine website visits

2024/25 – 7.4m

£67.3m

Ocean Cruise Underlying

Proﬁt Before Tax

5

2024/25 – £48.9m

£5.9m

River Cruise Underlying

Proﬁt Before Tax

5

2024/25 – £4.0m

Our award-winning Cruise business oﬀers a wide range

of luxury experiences on board:

•

our two boutique Ocean Cruise ships, Spirit of Discovery

and Spirit of Adventure, exploring a host of destinations

further afield; and

•

our fleet of smaller River Cruise ships, exploring Europe’s

beautiful waterways, including our brand-new boutique

ship, Spirit of the Moselle.

£14.0m

Underlying Proﬁt Before Tax

5

2024/25 – £10.7m

Our award-winning Holidays business takes customers

all over the world, oﬀering:

•

hosted holidays to an ever-growing range of specially

selected European hotels, delivering not only the highest

standards but also including our new nationwide shared

chauffeur service;

•

escorted tours, showcasing each destination’s history,

culture and character, with excursions tailored to our

customer base; and

•

special interest holidays designed to pique the appetite

of each and every customer.

#### CruiseHolidays

#### InsuranceOther Businesses

Find out more in our Group Chief Executive Officer’s

Review on page 14

Find out more in our Group Chief Executive Officer’s

Review on page 16

Find out more in our Group Chief Executive Officer’s

Review on page 17

Find out more in our Group Chief Executive Officer’s

Review on page 15

Financial statements

Additional information

Governance

Strategic Report

Saga plc

Annual Report and Accounts 2026

5

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Sidney and Margery De Haan launched a travel

company oﬀering aﬀordable oﬀ-peak holidays

exclusively to retired people

#### 75 years of Saga

### A REMARKABLE

### JOURNEY

1965

We oﬀered our ﬁrst overseas

holiday – the destination was

Ostend, Belgium

1975

Through oﬀering holidays in partnership

with British Rail, we became their largest

customer by the 1970s

1973

We sold our ﬁrst chartered cruise,

marking the beginning of Saga’s journey

into the cruise market

1999

Our headquarters in Folkestone,

Enbrook Park, was built

1960s1970s

#1

1980s1951

1996

We purchased our ﬁrst

Ocean Cruise ship, Saga Rose

1990s

#### In 2026, we are proudly celebrating 75 years of Saga – a remarkable journey built

#### on trust, innovation and dedication to enriching the lives of people over 50.

Saga plc

Annual Report and Accounts 2026

6

1985

The Saga Magazine launched,

with Prince Charles and

Princess Diana appearing

on the cover

1987

We began selling Money and

Insurance products

![]()

2021

Our ﬁrst purpose-built

River Cruise ship,

Spirit of the Rhine,

was delivered

2025

We launched our new

podcast, ‘Experience

is Everything’

2001

The ﬁrst Saga radio station was

launched in the West Midlands

2000s2020s

2010s

2019

Our very ﬁrst purpose-

built Ocean Cruise ship,

Spirit of Discovery was

delivered

2012

Saga Pearl II and Saga Sapphire replaced

our ﬁrst Ocean Cruise ship, Saga Rose

Saga plc

Annual Report and Accounts 2026

7

Financial statements

Additional information

Governance

Strategic Report

![]()

#### The year in review

#### Sale of Insurance Underwriting

We successfully completed the sale of our Insurance

Underwriting business, Acromas Insurance Company

Limited, to Ageas

1

for £67.5m. The net proceeds

generated £56.9m, £11.4m above our initial guidance,

in addition to the receipt of £10.0m of pre-completion

dividends. This transaction simpliﬁed our operations,

removed underwriting risk and supported our strategic

Aﬃnity Partnership with Ageas

1

.

#### Ageas

1

#### Affinity Partnership

We launched our 20-year Aﬃnity Partnership with Ageas

1

,

representing another major milestone in the simpliﬁcation

of our business. Following motor new business going live,

we received £60.0m of the total upfront £80.0m cash

consideration, with the remainder to be settled in

2026/27. The partnership combines our brand and

customer base with Ageas’s

1

insurance expertise to

deliver best-in-class motor and home insurance.

#### Spirit of the Moselle

In July 2025, we welcomed Spirit of the Moselle

to our River Cruise ﬂeet, further enhancing our

premium travel oﬀering. Its addition strengthens

our position in river cruising, delivering

unforgettable, high-quality experiences.

### SIGNIFICANT

### STRATEGIC PROGRESS

#### The last year has been momentous for Saga, marked by significant strategic progress and transformation across the Group.

#### Consolidation of Travel leadership

We consolidated our previously separate Cruise

and Holidays leadership teams into a single,

customer-centric operation, that more eﬃciently

delivers a consistent customer experience across

all our Travel products.

1

Wholly owned UK subsidiaries of Ageas SA/NV

Saga plc

Annual Report and Accounts 2026

8

![]()

#### Corporate debt refinancing

We successfully completed our corporate debt reﬁnancing

to strengthen our ﬁnancial position and support future

growth. The new credit facilities include a £335.0m term

loan and a £116.6m delayed-draw term loan with HPS Funds

2

,

alongside a £33.4m Revolving Credit Facility (

RCF

)

syndicated between Barclays and NatWest. The interest

rate exposure is fully hedged, providing stability as we

execute our strategic plans. These facilities materially

enhanced liquidity, increased covenant headroom

and provided funding certainty, while oﬀering improved

ﬂexibility. The funds drawn in February 2025 enabled the

full repayment and cancellation of the £250.0m bond.

The £75.0m drawings under the £85.0m loan facility

provided by Roger De Haan were repaid and this facility,

and the existing RCF, were also cancelled.

#### Transformation of the year

Awarded ‘Transformation of the Year’ at the plc

awards, reﬂecting the signiﬁcant progress made

in reshaping the business.

2

Certain funds, entities (or affiliates or subsidiaries of such funds or entities) and/or accounts managed, advised or controlled by HPS Investment Partners, LLC or its subsidiaries

#### NatWest Boxed partnership

In December 2025, Money launched a seven-year

partnership with NatWest Boxed, NatWest Group’s

banking-as-a-service business, to deliver innovative

savings products tailored for people over 50. This

collaboration combines our deep customer insight with

NatWest’s scale and NatWest Boxed technology, opening

up new savings options for our customers and building on

our existing portfolio of diﬀerentiated personal ﬁnance

solutions for people over 50.

#### Launch of new podcast

We recently expanded our media reach with the

successful launch of our new podcast, ‘Experience

is Everything’. Designed to deepen engagement with

our audience, the podcast brings fresh perspectives,

real stories and expert insights, strengthening our

position as a trusted voice for our listeners.

Saga plc

Annual Report and Accounts 2026

9

Financial statements

Additional information

Governance

Strategic Report

![]()

My parents started operating holidays

for older people in the early 1950s when

they wanted to try and ﬁll their seaside

hotel in Folkestone in the oﬀ-peak season.

The holidays were an immediate success,

and the idea of Saga was born.

I became Saga’s 11

th

employee in 1965,

its Managing Director in 1978 and Chief

Executive Oﬃcer (

CEO

) and Chairman

six years later. So, I know Saga well.

This year is our 75

th

birthday and it is

particularly ﬁtting that this is also the year

in which we returned to the FTSE 250. Saga

is a business with a great heritage and the

progress we have made this year has been

built on the enduring principles that have long

deﬁned us. We have always worked hard to

understand older people better than anyone

else and, over the years, that understanding

has allowed us to design products and

services successfully to meet the needs of

our customers.

We have delivered an excellent set of ﬁnancial

results this year, reﬂecting signiﬁcant

progress in embedding our new strategic

plan. Underlying Proﬁt Before Tax

1

grew

by 19% when compared with last year,

revenues were up 12% and the Leverage

Ratio

1

fell to 3.7x.

1

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

2

Wholly owned UK subsidiaries of Ageas SA/NV

#### In summary

• Travel growth continues, driving

increases in Underlying Revenue

1

and

Underlying Profit Before Tax

1

.

• We completed the sale of our Insurance

Underwriting business to Ageas

2

.

• We also launched our insurance

partnership with Ageas

2

, a major step

in simplifying our operations and

reducing complexity.

• Net Debt

1

significantly reduced, when

compared with the prior year, and

continues to be a key strategic priority.

Implementation of the plan was carried out

at pace and resulted in a year of signiﬁcant

transformation for Saga. The ability to change

has always been central to Saga’s long-term

success. Regularly reinventing ourselves,

in order to compete eﬀectively and to stay

relevant to each new generation of older

people entering our market, has always

been essential.

Mike Hazell, our Group CEO, together with

Mark Watkins, our Group Chief Financial

Oﬃcer, and the senior management team

have been superb in reﬁning and

implementing our business model in a way

that allows us to meet our customers’ needs

simply and eﬀectively. Our partnership

strategy is a fundamental part of that

simpliﬁcation. By accessing the skills and

infrastructure of high-quality business

partners to complement the core skills we

have in designing and marketing products

for older people, we are unlocking uniquely

compelling customer propositions that

neither partner could deliver alone.

As a result of the teams’ disciplined execution

of our plan in 2025/26, I am conﬁdent in our

future. All our businesses are performing well

and we have secured our long-term funding.

Our lower-risk, more simpliﬁed business

model sets us up well to deliver our growth

plan and signiﬁcantly reduce our debt.

### EXECUTING OUR

### STRATEGIC PLAN

#### Chairman’s Statement

#### “We have delivered an excellent set of ﬁnancial results this year, alongside signiﬁcant progress in

#### embedding our new strategic plan.”

Sir Roger De Haan

Non-Executive Chairman

Saga plc

Annual Report and Accounts 2026

10

![]()

#### Reasons to invest in Saga

Our investment case is designed to create value for shareholders

through the delivery of sustainable long-term, capital-light growth,

alongside continued debt reduction.

Our Insurance business has had a very

successful year. The sale of our Insurance

Underwriting business in July 2025, together

with the launch of our Ageas

3

motor and

home Aﬃnity Partnership in December

2025, meant that we ended the year taking

no underwriting risk and with our Insurance

operations signiﬁcantly simpliﬁed. This new

commission-based business model means

that we now have greater certainty of

earnings, lower volatility and a less

capital-intensive path to growth, supported

by one of the largest insurers in Europe.

Our stronger balance sheet, together with

the new partnership, gave us the conﬁdence

to invest in pricing and marketing. As a result,

both revenue and Underlying Proﬁt Before

Tax

4

returned to growth after a number of

challenging years.

Travel is now the largest generator of proﬁts

in the Group. Implementing a series of

operational improvements and changes to

our management structure led to increased

customer numbers and improved customer

satisfaction. As we head towards our 30

th

year of cruising, our Ocean and River Cruise

businesses continue to grow. Holidays are

also continuing to grow. It is excellent that,

after a number of years, we have started

oﬀering holidays in the UK again, the place

our journey began 75 years ago.

2025/26 was a year in which we set out

to grow our proﬁts, reduce our debt and

re-engineer our business, to focus on a more

simple, low risk, less capital-intensive way of

doing business. We have succeeded in

achieving these objectives and have gone into

the new year conﬁdent in the delivery of our

medium-term targets. None of this would

have been possible without the exceptional

commitment, expertise and sustained eﬀort

from all of Saga’s colleagues.

Sir Roger De Haan

Non-Executive Chairman

20 April 2026

P.S. I am delighted that, during the last year,

Saga won many awards. Among them:

Best British Insurance Company, Best

Customer Centric Culture, Editor of the Year,

Newsletter of the Year, Best Cruise Line for

Luxury Holidays, Best Travel Company for

Luxury Holidays, Which? Recommended

Provider for Ocean Cruises and

Transformation of the Year, plc awards.

This, again, is testament to the great team

we have at Saga.

3

Wholly owned UK subsidiaries of Ageas SA/NV

4

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

5

Office for National Statistics – 2022-based national population projections for 2025

£205.9m

Available Operating Cash Flow

4

#### How we are different

Saga stands apart through the strength

of its brand and its long-standing

relationship with people over 50. Our

deep knowledge of this community allows

us to tailor products and services that

meet their needs, supported by

high-quality service that reinforces trust

at every interaction. As we simplify and

strengthen our operating model, these

advantages uniquely position Saga to

deliver sustainable, capital-light growth

and long-term value for shareholders.

#### The model works

Our model brings together a trusted brand,

deep customer insight and disciplined

ﬁnancial management. Its cash-generative

nature allows us to balance investment in

growth with continued debt reduction,

giving us the resilience to navigate

market conditions and deliver strong,

long-term returns.

#### Confidence in future delivery

We have a clear and compelling strategy

centred on maximising the growth of our

existing businesses, driving incremental

growth through new business lines and

products, and growing our customer

base and deepening those relationships.

Alongside this, we remain focussed on

reducing debt and simplifying our

operations. Together, these priorities

give us conﬁdence in our ability to deliver

our future plans and support our

ambition to build the most-trusted brand

for older people.

26.7m

individuals in the UK

aged over 50

5

Saga plc

Annual Report and Accounts 2026

11

Financial statements

Additional information

Governance

Strategic Report

![]()

1

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

2

From continuing operations

3

Following the Group’s corporate refinancing and subsequent revised covenant definition, the Net Debt and Leverage Ratio have been re-presented at 31 January 2025

4

Wholly owned UK subsidiaries of Ageas SA/NV

### TRANSFORMING OUR

### BUSINESS FOR GROWTH

Group Chief Executive Oﬃcer’s Strategic Review

“As we head into our new year, we are in

a good position. Our businesses are all

performing well and we continue the

delivery of our plans that are transforming

the outlook for the Group.”

Mike Hazell

Group Chief Executive Oﬃcer

#### 75 years of doing things differently

I am delighted to update you on our strong

performance in the 2025/26 ﬁnancial year

and the excellent progress we made in

delivering our strategic plan. The turnaround

we started two years ago is now well

advanced and the early results of the action

we have taken can be seen in our performance.

We have a long-term strategy, which is built

on our deep understanding of our customers,

and the brand principles that have, for over

three quarters of a century, made Saga the

UK’s leading business for people over 50.

Our disciplined execution of this strategy,

combined with a short-term focus on

trading performance, has meant that we

have fundamentally changed the outlook

for the Group, addressing key structural

challenges that were previously holding the

business back.

Nobody understands older people better

than Saga, and we use our 75 years of

experience to diﬀerentiate our products and

services from other businesses in ways that

matter to our customers. We work hard to do

things diﬀerently for customers whose needs

and expectations we understand.

#### In summary

• As a result of the strategic progress

made, we have transitioned to a

significantly lower risk, simpler and

less volatile business model.

• Alongside this, we delivered strong

trading performance across both

Travel and Insurance, with both

exceeding our initial expectations.

• We are tracking ahead of our planned

trajectory to achieve at least £100.0m

of Underlying Profit Before Tax

1

and

reduce the Leverage Ratio

1

to below

2.0x, by January 2030.

#### Strong financial performance exceeding expectations

In a transitional year for Saga, I am very

pleased to be able to report a strong set

of ﬁnancial results as we continued to

successfully implement our long-term

strategic plan. An outstanding performance

across our Travel business, and a return to

growth in our Insurance business translated

into an Underlying Proﬁt Before Tax

1,2

of

£44.2m, a 19% increase on the prior year.

The Group reported an 11% growth in

Underlying Revenue

1,2

of £654.6m, with

growth across both Travel (11%) and

Insurance Broking (13%). The proﬁt before

tax from continuing operations of £2.1m

(2025: loss of £160.2m) was impacted by the

exceptional restructuring costs we incurred

this year and brings to an end the series of

statutory losses the Group has reported

over the past seven years.

Cash ﬂow generation is a key measure for any

business and the continued reduction in our

Net Debt

1

remained a key priority for the

Group. Our strong trading performance and

proﬁt translated into signiﬁcant cash ﬂow

generation and a substantial reduction in

Net Debt

1

, which fell to £499.5m compared

with £592.8m

3

in the prior year, with a

Leverage Ratio

1

of 3.7x, compared with

4.4x

3

last year.

Our performance during the year places us

well on the path towards our medium-term

targets of at least £100.0m Underlying Proﬁt

Before Tax

1

by January 2030 and a resulting

Leverage Ratio

1

of less than 2.0x. Indeed, we

are already ahead of the planned trajectory

we set out last year.

#### Significant strategic transformation

Our strategic transformation is now well

underway. Since setting out our plan at the

start of the 2025/26 ﬁnancial year, our key

focus has been on its delivery, which we have

been executing at pace. Our plan is on track

and we ﬁnished the year with a simpliﬁed,

more focussed, capital-light business that

is well placed to continue growing both

customer numbers and proﬁtability.

We have now restructured our Insurance

business model and, in doing so, have

signiﬁcantly reduced the risk and complexity

that previously impacted our performance.

The sale of our Insurance Underwriting

business in July 2025 meant that we no

longer take any underwriting risk. This,

combined with the launch of our 20-year

motor and home insurance Aﬃnity

Partnership with Ageas

4

in December 2025,

allows us to reduce the level of technical,

operational and regulatory activity that

we undertake directly, and leverages the

capabilities and infrastructure that our

new insurance partner, Ageas

4

, provides.

With this more robust model in place,

we are now in a good position to grow.

Travel is now the largest driver of proﬁts in

the Group and is central to our growth plans.

In March 2025, we combined our Cruise and

Holidays management teams, creating a

single, more eﬀective and customer-centric

operation. The full beneﬁts of this change will

take time to mature but we have already seen

a signiﬁcant improvement in performance

and customer satisfaction, demonstrated

through the 11% year-on-year increase in

Underlying Revenue

1

from £453.9m to

£504.1m and a corresponding 37% increase

in Underlying Proﬁt Before Tax

1

from £63.6m

to £87.2m.

Saga plc

Annual Report and Accounts 2026

12

![]()

#### Our long-term strategic principles

Saga has been designing products and

services for older people throughout the

last 75 years. The deep understanding

of our customer group, together with

the experience we have in meeting their

distinct needs, is at the heart of our strategy.

Our businesses are supported by our

award-winning multi-platform Publishing

arm, and these combine to create a

sophisticated marketing operation built

on data that is unique to Saga and a critical

driver of our business decisions.

By maintaining these key principles, and by

embedding a culture and discipline across

the business that put our customers at the

forefront of decision making, we deliver

products and services in a way that is

diﬀerent to other businesses.

#### Shorter-term strategic priorities

These enduring principles guide our decision

making, providing longer-term direction

alongside shorter-term priorities from which

we build our plans. Our current strategic

priorities comprise four key pillars.

As we deliver our transformation and create solid foundations for

long-term growth, we are driving the performance of our core

businesses, all of which are now growing. The decisions taken in each

of our businesses are now made with long-term sustainable growth

in mind and are consistent with our clear brand principles.

We believe that Saga will, in the future, oﬀer a broader range of

products and services than it oﬀers today, meeting the needs of older

people in ways that mass market operators do not. Our priority is to

complete the delivery of our turnaround plan, which will create the

solid ﬁnancial platform for achieving our medium-term targets.

Alongside this, we will continue to lay the groundwork for new

products and services.

Our new simpliﬁed business model creates more predictable

revenues and cash ﬂow generation and builds on our core strengths.

Our growth plan leverages our skills and our existing asset base to

deliver capital-light proﬁt growth that, in turn, accelerates debt

reduction and deleveraging.

Central to our success is the understanding we have of our customers.

This understanding inﬂuences every aspect of our decision making.

Our customer database is at the heart of our operation, providing us

unrivalled reach. By growing the number of customers we have and

the audience we engage with, we also increase our potential and

improve our understanding of the people we serve.

1

#### MAXIMISING THE GROWTH OF OUR EXISTING BUSINESSES

2

#### DRIVING INCREMENTAL GROWTH THROUGH

#### NEW BUSINESS LINES AND PRODUCTS

4

#### REDUCING DEBT, WHILE SIMPLIFYING

#### OUR OPERATIONS

3

#### GROWING OUR CUSTOMER BASE AND DEEPENING THOSE RELATIONSHIPS

An update on our progress during the year across

each of our businesses is set out overleaf

Saga plc

Annual Report and Accounts 2026

13

Financial statements

Additional information

Governance

Strategic Report

![]()

£67.3m

Ocean Cruise Underlying

Proﬁt Before Tax

5

2024/25 – £48.9m

£5.9m

River Cruise Underlying

Proﬁt Before Tax

5

2024/25 – £4.0m

Our Ocean Cruise holidays have continued

to be extremely popular. Our smaller,

purpose-built Ocean Cruise ships oﬀer an

experience uniquely tailored to our guests’

needs. We only depart from UK ports, and

with every passenger being provided a

chauﬀeur service to and from their home,

we remove the stress of ﬂying, providing a

seamless door to deck service. Onboard, our

truly all-inclusive experience means that we

give guests the peace of mind to enjoy their

holiday without the fear of additional charges.

The results show strong repeat rates, with

64% of our guests booking a further cruise

with us. Our guests return because of the

quality of their holidays with us and we see

consistently high levels of customer

satisfaction. Our transactional net promoter

score (

tNPS

) reached an all-time end-of-year

high of 83, compared with 82 last year.

This customer focussed approach

translated into another outstanding ﬁnancial

performance. Underlying Revenue

5

grew

by 12%, to £265.6m and Underlying Proﬁt

Before Tax

5

increased 38%, to £67.3m.

We are also driving strong forward bookings

for the year ahead. At 12 April 2026, the load

factor for 2026/27 departures was 79%,

in line with the same point in the prior year,

and the per diem was £447, 13% ahead.

Our River Cruise business is also

burgeoning. Building on our experience

in Ocean Cruise, we now have four ships

oﬀering boutique river cruises on

European rivers. Led by the same

management team, and with the

attention to detail that our Ocean Cruise

guests have come to expect, we are

generating a strong demand and driving

signiﬁcantly improved customer

satisfaction. Varying river water levels

in Europe did pose some disruption this

year, however by continuing to enhance

our product and service experience we

still managed to increase our tNPS

from 60 to 69.

In July 2025, we launched the Spirit

of the Moselle. This was part of our

continued rollout of Spirit-class ships

that are purpose-built for our guests,

delivering consistently high quality. Spirit

of the Moselle has already proved very

popular and we will be adding further

Spirit-class vessels to the ﬂeet over the

coming years. Spirit of Lorelei will launch

in 2027.

We see great potential in our River Cruise

business. In 2025/26, revenue from our

Rivers operation grew by 8%, with

Underlying Proﬁt Before Tax

5

rising to

£5.9m, from £4.0m last year. Bookings

for 2026/27, at 12 April 2026, were ahead

of the same point last year, with a load

factor of 73% and a per diem of £372,

5ppts and 3% higher, respectively.

#### Group Chief Executive Oﬃcer’s Strategic Reviewcontinued

#### from John

#### The ships are modern and very, very comfortable.

#### The entertainment is superb.

#### Everything about it is brilliant.”

#### CRUISE

5

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

#### TRAVEL

Having combined our Cruise and Holidays leadership teams in March 2025, we now have a more

eﬀective and cost-eﬃcient Travel business that is delivering a consistent customer experience across

all of our travel products.

Saga plc

Annual Report and Accounts 2026

14

![]()

£14.0m

Holidays Underlying

Proﬁt Before Tax

6

2024/25 – £10.7m

60.8k

Holidays passengers

2024/25 – 54.8k

Our Holidays business beneﬁted during

the year from the operational changes we

made over the past couple of years, and

the more consistent customer focus the

newly combined Travel management team

have brought.

Our holidays are designed with older

customers in mind. Hotels are carefully

selected, and itineraries built to reﬂect the

range of pace, comfort and accessibility

that people over 50 prefer.

Product design and innovation are at the

forefront of our plans. Our nationwide

chauﬀeur service is extremely popular

and is now included with all our holidays

and we continue to expand our range of

special interest holidays. This year, we have

reintroduced a range of UK holidays,

including our unique university and college

stays that provide an alternative to traditional

hotels and an excellent way to explore the UK

in the summer, particularly for solo travellers.

The demand for our holidays has been

strengthening. Passenger numbers

increased in 2025/26 by 11% compared

with the prior year and Underlying Proﬁt

Before Tax

6

increased 31%, from £10.7m

to £14.0m.

We believe that, with our market-leading

brand, compelling holiday ideas and our

customer focussed mindset (that

continues to win us both Travel awards

and customer loyalty), we are well

positioned to continue this growth.

Forward bookings for 2026/27, at

12 April 2026, were ahead of the same

point last year, with 51.6k passengers,

compared with 51.5k, and revenue of

£165.9m, a 4% increase.

#### from Liane

When you go on any trip with them, you are going

home from home. You’re made to feel as if you’re

a member of the wider Saga family.”

#### HOLIDAYS

6

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

Financial statements

Additional information

Governance

Strategic Report

15

Saga plc

Annual Report and Accounts 2026

![]()

#### Group Chief Executive Oﬃcer’s Strategic Reviewcontinued

£16.9m

Insurance Broking Underlying

Proﬁt Before Tax

7

from

continuing operations

2024/25 – £14.5m

1.3m

Insurance policies in force

31 January 2025 – 1.3m

Our Insurance business has had a

transformational year, as we simpliﬁed the

operations and adopted a lower risk, less

complex business model following the sale

of our Underwriting business and the start

of our 20-year motor and home insurance

partnership with Ageas

8

(the

Aﬃnity

Partnership

). The sale of Acromas Insurance

Company Limited in July 2025 means that

we no longer take any underwriting risk, and

the launch of the Aﬃnity Partnership in

December 2025 removed signiﬁcant

complexity from our business and teams

us up with one of the most successful

insurance businesses in Europe. This new

commission-based model means that Ageas

8

takes responsibility for the motor and home

insurance operations and the administration

of policies, while Saga focusses on our core

sales and marketing strength, working with

Ageas

8

on product design and the customer

journey. Once we have fully transferred our

motor and home business to Ageas

8

, the

pricing and underwriting risk will sit with

Ageas

8

and Saga will earn a commission-

based income stream. The customer

relationship will remain with Saga.

As we worked towards this transition

during the course of 2025/26, with the

beneﬁt of a stronger balance sheet and a

clear strategy ahead of us, we were able to

invest in growth by improving our pricing

and refocussing our marketing strategy.

For the ﬁrst time in four years, we were

able to deliver an increase in total policy

sales, with three out of our four insurance

product lines growing. While home

insurance performed ahead of

expectations, the challenging market

conditions and the drop in last year’s

policy sales drove fewer renewal

opportunities and produced a 19% drop

in home policies in force. However,

alongside this, policies in force for motor

insurance grew by 12%, and private

medical insurance sales grew by 7%.

Our refreshed travel insurance product

and the associated marketing campaign

proved hugely successful and supported

a 34% increase in policies in force.

Looking ahead to 2026/27, our priority is

to complete the ﬁnal phase of the Aﬃnity

Partnership implementation. Home new

business is due to launch by the end of

April 2026 and policy renewals for both

motor and home are due to go live later in

the year.

#### INSURANCE

7

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

8

Wholly owned UK subsidiaries of Ageas SA/NV

#### from Jackie

Their products, their insurance, you know you can trust them. And l think that’s a big thing.”

Saga plc

Annual Report and Accounts 2026

16

![]()

#### Other Businesses

In Publishing, we continued to communicate

with many more of our customers, and more

regularly, by expanding the ways in which

we engage with them. A key development

has been the launch of our new podcast,

‘Experience is Everything’, which extends

our platform and deepens our relationship

with both our existing and new customers.

It also adds to the frequency and quality of

interactions we have with our customers

through our award-winning Saga Magazine,

newsletters and website.

In Money, we launched a new partnership

with NatWest Boxed, which will enable the

development of a suite of innovative savings

products tailored for people over 50. This

partnership combines NatWest’s scale and

expertise with our deep customer insight and

supports our strategy of broadening Saga

Money’s product range, while extending our

capital-light revenue streams. Money

reported an Underlying Proﬁt Before Tax

9

of £0.7m, in line with the prior year.

#### Our people and culture

Our culture remains of fundamental

importance to our performance. In our

most recent survey, colleague engagement

improved from 7.9 to 8.1 out of 10. This would

be a strong result in any year, but in a year

when we experienced such change in our

operations, it is a testament to the culture

we have embedded and a measure of the

understanding our colleagues have in the

changes we are making. I was delighted that

our focus on creating an inclusive and

supportive working environment was

recognised externally, when Saga was

ranked 6

th

in the UK’s Best Employers

2025 list by the Financial Times.

#### Strong platform for long-term sustainable growth

We have had a very successful year, delivering

an excellent trading performance and laying

the foundations for long-term sustainable

growth. Saga is a fantastic brand, recognised

and trusted by its customers throughout the

UK. Our success is built on this trust. This is

not something we take for granted but we

continually try to enhance. Our colleagues are

central to this and are the people that bring

this to life day in, day out. The progress we

made this year is down to their hard work

and dedication and my thanks go out to all

of them.

As we head into our new year, we are in a good

position. Our businesses are all performing

well and we continue the delivery of our plan

that is transforming the outlook for the

Group. Last year, we laid out our medium-term

targets of at least £100.0m Underlying Proﬁt

Before Tax

9

by January 2030, and a resulting

Leverage Ratio

9

of below 2.0x by that time.

One year on, we are already tracking ahead of

our planned trajectory and we remain all the

more conﬁdent of reaching and exceeding

these targets.

Mike Hazell

Group Chief Executive Oﬃcer

20 April 2026

9

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

Watch our Group CEO,

Mike Hazell, presenting our

full year results

Saga plc

Annual Report and Accounts 2026

17

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Key performance indicators

### DRIVING

### RESULTS

During the financial year, the following key performance

indicators (

KPIs

) were used to assess the financial and operational

performance of the Group against our strategic growth plan.

Key

1

Maximising the growth of our

existing businesses

2

Driving incremental growth

through new business lines

and products

3

Growing our customer base and

deepening those relationships

4

Reducing debt, while simplifying

our operations

2025/26 bonus KPIs

1

#### Financial KPIs

Underlying Proﬁt/(Loss)

Before Tax

2

from continuing

operations

£44.2m

Purpose and definition

Underlying Proﬁt/(Loss) Before Tax

2

from continuing operations is the

Group’s primary KPI and a

meaningful representation of

underlying trading performance.

It is deﬁned as a proﬁt or loss

before tax from continuing

operations, excluding items which

are not expected to recur. Refer

to page 194 for full deﬁnition

and explanation.

Performance

Increase of £7.0m, or 19%, when

compared with 2024/25, reﬂecting

strong Travel and Insurance

performance. This was, however,

partially oﬀset by higher interest

costs, as expected, following the

corporate reﬁnancing at the start

of the year.

Proﬁt/(loss) before tax from

continuing operations

£2.1m

Purpose and definition

Proﬁt/(loss) before tax from

continuing operations as presented

in accordance with UK-adopted

international accounting standards.

Performance

Proﬁt before tax from continuing

operations grew by £162.3m when

compared with the prior year,

returning the Group to proﬁt for the

ﬁrst time in eight years. This reﬂects

our positive trading performance

and the cessation of Insurance

Broking goodwill impairments that

impacted previous years’ proﬁts.

Available Operating

Cash Flow

2

£205.9m

Purpose and definition

Available Operating Cash Flow

2

represents net cash ﬂow from

operating activities, which is not

subject to regulatory restriction,

after capital expenditure but before

tax, interest paid, restructuring

costs and other non-trading items.

Refer to page 196 for full deﬁnition

and explanation.

Performance

Materially higher Available

Operating Cash Flow

2

as a result of

increased cash generation from

Ocean Cruise, reﬂecting positive

trading and the £60.0m Ageas

4

partnership consideration.

Net Debt

2

£499.5m

Purpose and definition

Net Debt

2

represents the sum of the

carrying value of the Group’s debt

facilities, less the amount of Available

Cash

2

it holds. Refer to page 196 for

full deﬁnition and explanation.

Performance

Net Debt

2

reduced by £93.3m when

compared with 31 January 2025,

reﬂecting continued repayments of

the Ocean Cruise ship facilities and

higher Available Cash

2

. Refer to

page 38 of the Group Chief Financial

Oﬃcer’s Review for full details.

1

Only the 2025/26 bonus KPIs which are reported at a Group level are included. Full details of the KPIs used to determine executive remuneration can be found on pages 88-90

2

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

3

Underlying Profit/(Loss) Before Tax and profit/(loss) before tax for 2025/26, 2024/25, 2023/24 and 2022/23 are reported under International Financial Reporting Standard (

IFRS

) 17

and are, therefore, not directly comparable to preceding years, which were reported under IFRS 4

4

Wholly owned UK subsidiaries of Ageas SA/NV

5

Following the Group’s corporate refinancing and revised covenant definition, Net Debt and the Leverage Ratio have been re-presented at 31 January 2025

(£6.7m)

£15.5m

3

£38.2m

3

£37.2m

3

£44.2m

3

2022/23

2023/24

2024/25

2021/22

2025/26

(£23.5m)

(£272.7m)

3

(£123.8m)

3

(£160.2m)

3

£2.1m

3

2022/23

2023/24

2024/25

2021/22

2025/26

1

1

4

£75.8m

£54.9m

£143.8m

£109.6m

£205.9m

2022/23

2023/24

2024/25

2021/22

2025/26

£729.0m

£711.7m

£637.2m

£592.8m

5

£499.5m

31 Jan 23

31 Jan 24

31 Jan 25

31 Jan 22

31 Jan 26

1

4

Saga plc

Annual Report and Accounts 2026

18

![]()

#### Non-financial KPIs

Ocean Cruise load factor

93%

Purpose and definition

Load factor is the most sensitive

driver of Cruise proﬁt before tax and

represents the booked proportion

of the total capacity across our

ships. It is calculated by dividing the

number of berths booked by the

total berths available.

Performance

The Ocean Cruise load factor

increased 2ppts, to 93%, reﬂecting

continued strong customer demand

for our unique oﬀering.

Holidays passengers

60.8k

Purpose and definition

Holidays passengers represents

the number of customers that

have travelled on either a Saga or

Titan holiday during a given year.

Performance

In 2025/26, the number of

passengers who travelled with us

increased 11% when compared with

the prior year, reﬂecting continued

growth across our escorted group

tours and hosted holidays products.

Insurance policies in force

1.3m

Purpose and definition

Insurance policies in force refers

to the number of core insurance

policies, across all products, in force

at any given ﬁnancial year end.

Performance

At 31 January 2026, policies in force

were broadly ﬂat, reﬂecting growth

across motor, travel and private

medical insurance but continued

constraints in home.

Customer transactional net

promoter score (

tNPS

)

67

Purpose and definition

Customer tNPS represents the

willingness of customers to

recommend Saga products and

services to family, friends and

colleagues following a recent

transaction. The score is calculated

by analysing customer survey

responses, then subtracting the

percentage of detractors

(those scoring six or less) from

the percentage of advocates

(those scoring nine or more).

Performance

Customer tNPS was 67, an

eight-point increase when

compared with the prior year,

reﬂecting improvements across

each of our business units.

Colleague engagement

8.1

#### out of 10

Purpose and definition

Colleague engagement provides an

indication of how committed and

enthusiastic colleagues are towards

Saga and their work. It is measured

through responses to colleague

surveys hosted by an independent

third party.

Performance

Colleague engagement improved

year-on-year, supported by stronger

leadership connection and more

opportunities for colleagues to

share what matters to them. These

initiatives help foster motivation,

trust and commitment across the

business and reinforce a culture

that supports collaboration and

shared purpose.

Customer consent capture

8

35%

Purpose and definition

Customer consent capture

represents the percentage of

customers asked who have

consented to receive marketing

emails from Saga, allowing us to

email them about our full range of

products and services across all our

business units. Consent is requested

during customer interactions with

our individual businesses, either on

the telephone or online.

Performance

Earlier in the year, we made the

decision to cease asking customers

for additional Group consent if they

had already provided consent to

multiple business units, to improve

the customer experience. As a result

of the changed methodology, there

is no comparable historic data.

6

Restated to exclude the passengers from our discontinued Titan third-party river cruise offering disclosed in 2023/24 Annual Report and Accounts

7

Group tNPS methodology updated to apply equal weighting across all businesses, removing volatility caused by changes in survey volumes and providing a more consistent and

representative measure of performance. As a result, the 2025/26 data is not directly comparable with previous years

8

The tracking of customer consent capture under the current methodology began in 2025/26 and, as such, no comparable data is available prior to this

75%

68%

88%

91%

93%

2022/23

2021/22

2023/24

2024/25

2025/26

1

3

47.2k

50.3k

6

54.8k

60.8k

2022/23

2023/24

2024/25

2025/26

1.7m

1.7m

1.5m

1.3m

1.3m

31 Jan 23

31 Jan 24

31 Jan 25

31 Jan 22

31 Jan 26

67

61

59

59

67

7

2022/23

2023/24

2024/25

2021/22

2025/26

3

1

1

3

1

3

1

3

8.0

7.7

6.6

7.9

8.1

Nov 22

Nov 21

Jan 24

Dec 24

Dec 25

Saga plc

Annual Report and Accounts 2026

19

Financial statements

Additional information

Governance

Strategic Report

![]()

### NAVIGATING MARKETS

### WITH CONFIDENCE

#### Market review

Saga operates in highly attractive markets, serving the fastest-growing demographic,

with significant opportunity for growth.

Travel

There were an estimated

26.7m

individuals in the UK aged

over 50 during 2025

2

…and this age group is expected

to grow faster than any other

over the next 10 years

2

2.1m

additional 50+ year-olds

by 2035

2

Predicted population growth by age group (

m

)

Our customers are at the heart of

everything we do. Saga was built on a

deep understanding of people over 50

– one of the fastest-growing and most

aﬄuent groups in the UK

1

. As their views,

needs and priorities evolve, so do we.

Drawing on this unique insight, an extensive

customer database and growing digital

capabilities, we continually adapt our

propositions to remain relevant and

personal. Across Travel, Insurance and

our wider services, we aim to deliver value,

reassurance and exceptional experiences

that support our customers in living

conﬁdently and feeling understood.

#### Our customers

#### Our businesses

We continue to operate in highly competitive and commoditised markets, but our deep understanding of our customers enables us

to diﬀerentiate through the exceptional experiences we deliver.

1

Office for National Statistics – Wealth and assets survey

2

Office for National Statistics – 2022-based national population projections

2.5

2.0

1.0

1.5

0.5

0

(1.0)

(0.5)

(1.5)

(2.5)

(2.0)

2025

2027

2029

2031

2033

2035

0-29-year-olds

30-49-year-olds

50+ year-olds

We provide customers with peace of mind through our motor,

home, travel and private medical insurance products.

Marketplace and position

The insurance market is very competitive, but we continue to be

well placed as a provider of insurance exclusively for customers

over 50.

Key competitors

Admiral, Hastings, LV, NFU Mutual, Direct Line and Aviva

#### Insurance

We provide our customers with truly all-inclusive cruises,

on board our luxury ships.

Marketplace and position

While we have a signiﬁcant number of competitors in both

Ocean and River Cruise, we are the only operator to cater

exclusively for people over 50, designing itineraries and

experiences for this under-served group.

Key competitors

Fred. Olsen, Cunard, P&O Cruises, Riviera and Viking

#### Cruise

We oﬀer hosted holidays, escorted group tours and

bespoke solo tours, underpinned by our unique insight into

our customers, which allows us to continually expand the

range of destinations on oﬀer.

Marketplace and position

In a highly competitive and commoditised market, we are

one of the market-leading tour operators for people over

50 in the UK.

Key competitors

On the Beach, TUI, Trailﬁnders and Newmarket Holidays

#### Holidays

The Group’s Other Businesses combine trusted ﬁnancial

solutions with rich lifestyle content, delivered across our

multi-channel platforms and our newly launched podcast.

Marketplace and position

We hold a distinct position as the only UK provider oﬀering

ﬁnancial products and services designed for people over 50,

while also publishing one of the country’s most loved and trusted

monthly lifestyle magazines.

Key competitors

Post Oﬃce, John Lewis Money, Good Housekeeping and

The Oldie

#### Other Businesses

Saga plc

Annual Report and Accounts 2026

20

![]()

#### Geopolitics

The ongoing conﬂict in Russia and Ukraine

and across the Middle East, combined with

tensions in parts of Central America, have

elevated geopolitical risks. We actively

monitor Foreign, Commonwealth &

Development Oﬃce notiﬁcations and will

adapt Travel itineraries, where necessary,

to ensure customer safety. There has been

a shift towards national security priorities

and a fragmentation of the global order

with tariﬀs, trade agreements and a more

protectionist attitude causing friction

between nations. We will continue

to monitor global and domestic factors

that impact our exposure to ﬂuctuating

costs for oil, transportation services,

food and metals. Over the longer-term,

lower interest rates, higher government

spending and the cooling of inﬂation should

provide an impetus for growth.

#### Labour market

Rising employment costs, due to increases

in minimum wage requirements, in addition

to the uplift in employer National Insurance

contributions in 2025, contributed to labour

cost pressures, which were absorbed by

the business.

As part of our hybrid working model, we

re-opened our head oﬃce in Folkestone in

2025, providing a place for local colleagues

to work regularly and supporting our culture,

ways of working and connecting us back to

the community and local charities.

#### Technological changes

New technology is creating opportunities

as businesses begin using artiﬁcial

intelligence (

AI

) to deliver services and

boost productivity. This transition is

accelerating the need for reskilling,

upskilling and building more adaptable

workforces.

We will continue to adopt AI to enhance

customer services, strengthen our

workforce and improve technological

solutions. At the same time, we will remain

vigilant against cyber threats and prioritise

colleague and customer data protection.

#### Macroeconomic conditions

#### Background

The Ocean Cruise business is regulated

by the International Maritime Organization,

the Maritime and Coastguard Agency and is

a member of the Cruise Lines International

Association, the UK Chamber of Shipping

and the Association of British Travel Agents

(

ABTA

). The River Cruise and Holidays

businesses are regulated by the Civil Aviation

Authority and are a member of ABTA as well

as Accredited Agents of the International Air

Transport Association.

Our Insurance Broking and Money

businesses are regulated by the Financial

Conduct Authority (

FCA

).

Saga also complies with other regulations and

legislation including, but not limited to, the

UK General Data Protection Regulation 2021,

the Data Protection Act 2018, the Equality

Act 2010, ﬁnancial crime legislation and

health and safety legislation.

#### Developments during the year

The UK Emissions Trading Scheme (

ETS

)

will apply to International Shipping from July

2026, although details on how it will operate

have not yet been ﬁnalised. We have, however,

considered it within our budgeting process as

part of compliance with the EU ETS and

FuelEU Maritime regulations introduced in

January 2025 to decarbonise maritime

transport.

The FCA continues to focus on improving

customer outcomes and publishing relevant

guidance. We monitor these developments

closely and welcome regulatory changes that

strengthen consumer protection, while

supporting sustainable growth for UK

businesses. During the year, we reinforced

our governance framework to ensure

Consumer Duty principles remain embedded

across our operations and reﬂect our

commitment to proactively manage risk

and improve accountability.

In March 2025, the FCA’s rules on operational

resilience came into eﬀect for our Insurance

Broking and Underwriting

3

businesses. The

rules are designed to ensure that companies

can prevent, respond and recover from

operational disruptions, leading to better

business and customer outcomes. In

response, we completed several activities,

including scenario and vulnerability tests.

Other initiatives will enhance business

continuity, disaster recovery and crisis

management capabilities across all

business units.

In April 2025, parts of the Digital Markets,

Competition and Consumers Act 2024 came

into force, followed by Competition and

Markets Authority guidance. The act aims to

prevent the publication of false or misleading

reviews and improve price transparency.

In response, we implemented a Group-wide

policy for handling customer reviews and

will assess any impact on how our products

are advertised.

The Data Use and Access Act received royal

assent in June 2025 and we are closely

monitoring its rollout to evaluate any

potential impacts or opportunities.

The Economic Crime and Corporate

Transparency Act came into force on

1 September 2025 and aims to tackle

economic crime and improve transparency

over corporate entities. The act introduces

a new corporate criminal oﬃce of ‘failure

to prevent fraud’. We updated our ﬁnancial

crime management framework and provided

training to colleagues to demonstrate that

reasonable steps have been taken to prevent

oﬀences such as fraud or false accounting.

Following the Corporate Governance

Reforms, the Company has applied the

UK Corporate Governance Code 2024,

noting that provision 29 comes into eﬀect

for ﬁnancial years on or after 1 January 2026.

We will report on this in our Annual Report and

Accounts for the year ending 31 January 2027.

For more information, see page 70.

#### Regulatory and legislative developments

3

The sale of Saga’s Insurance Underwriting business was completed in July 2025

Saga plc

Annual Report and Accounts 2026

21

Financial statements

Additional information

Governance

Strategic Report

![]()

### FOUNDATIONS FOR LONG-TERM VALUE

#### Purpose and business model

#### Travel

#### Our colleagues and culture

Our colleagues are key to delivering

exceptional experiences for our customers

every day. We are committed to building a

culture that celebrates individualism and

creates a sense of belonging, empowering

our colleagues to achieve their best work.

Our brand

The Saga brand is well renowned and

trusted among people over 50 in the UK,

setting us apart in a highly competitive

market. Our focus on delivering exemplary

service provides peace of mind and

reassurance for our customers, building

trust and nurturing loyalty.

#### Our customers and insight

Our customers are at the heart of everything

we do. Utilising our unique insights, we are

able to understand the evolving needs of

people over 50, a fast-growing and often

under-served demographic. This

understanding allows us to develop and

reﬁne high-quality products and services

that are speciﬁcally tailored to meet

their needs.

#### Proprietary data and technology

The size of our customer database, and

the depth of information we hold, is one

of the Group’s core assets. The continual

expansion and enhancement of this data

enables us to increase the frequency and

quality of the contact with our customers,

providing an opportunity to not only

attract new customers but also promote

a greater range of products and services

to our existing customers.

#### Our businesses leverage our core strengths to build deeper, longer lasting relationships with our customers.

Our purpose is to deliver exceptional products and services to meet the needs of people

over 50. We draw on deep customer insights to create lasting relationships built on trust,

helping our customers feel valued and supported at every stage.

Our businesses

1

#### Our strengths

#### Holidays

What we do

We oﬀer our customers a variety of award-winning and handcrafted

experiences, including hosted holidays, escorted group tours and special

interest holidays.

How we add value

•

We offer customers ease and reassurance through our home-to-

airport shared chauffeur service, local hosts at our hotels and flexible

dining for our bespoke getaways.

•

We tailor our holidays for our customers, working with specially

selected hotels, where the needs of our demographic are met.

Our touring holidays ensure that the tours are appropriately paced

for our customers’ abilities.

60.8k

Passengers travelled

2024/25 – 54.8k

#### Cruise

What we do

We provide our customers with ocean and river cruises to a wide range

of destinations on board our ﬂeet of boutique, luxury ships.

How we add value

•

We offer customers an all-inclusive cruising experience, including

fine dining and drinks, gratuities, a chauffeur service, private balconies

with all cabins and specially selected shore excursions.

•

Customers sail with additional peace of mind through our included

travel insurance, our price promise guarantee and our ‘Love it first time’

guarantee for newcomers.

93%

Ocean Cruise load factor

2024/25 – 91%

89%

River Cruise load factor

2024/25 – 89%

1

These are our businesses which are focussed on the specific needs and wishes of our unique customer group

#### Supplier partnerships

We aim to develop deep, mutually

beneﬁcial, long-term relationships with

our partners and suppliers, allowing us

to leverage their specialist expertise,

resources and capital. These partnerships

are integral to providing the best possible

products and services to our customers.

Saga plc

Annual Report and Accounts 2026

22

![]()

#### Saga is committed to maximising value for our key stakeholders.

Find out more about engaging with

stakeholders on pages 24-25

#### Colleagues

We aim to create an environment where

every colleague can realise their full

potential, focussing on their development

and wellbeing and creating a culture that

celebrates inclusion and recognition.

#### Shareholders and investors

Saga is committed to creating long-term

value for our shareholders and investors

by maximising our businesses, delivering

sustainable growth and reducing our debt.

#### Customers

Delivering for our customers is

fundamental to everything we do. We strive

to create exceptional experiences for this

unique group every day, building trust and

providing reassurance through tailored

products and services.

#### Communities

Saga works to strengthen communities

through colleague volunteering schemes,

charitable giving and recognition of

colleagues’ activity in public service

contributions.

#### Creating value

2

Wholly owned UK subsidiaries of Ageas SA/NV

3

The number of Money customers for 2024/25 has been re-presented following a change in methodology, with the updated figure based on unique customers

#### Insurance

What we do

We provide our customers with tailored insurance products,

principally motor, home, private medical and travel insurance.

How we add value

•

Our motor and home insurance partnership with Ageas

2

is designed

to deliver best-in-class services to Saga customers through

differentiated products.

•

We also provide competitively priced private medical insurance and

travel insurance through our partners Bupa and Collinson

respectively.

1.3m

Insurance policies in force

31 January 2025 – 1.3m

#### Other Businesses

What we do

The Group’s Other Businesses oﬀer personal ﬁnance products

through Saga Money and a range of digital and printed content

through Publishing.

How we add value

•

We offer customers easy-to-use products and services tailored

to them, with the added security and support of the Saga brand,

providing confidence and trust.

•

We combine the experience of our magazine columnists and

design team with high-profile guest exclusives, to deliver purposeful

and insightful content, which informs, inspires and entertains

our audience.

142k

Money customers

2024/25 – 145k

3

14.7m

Saga Magazine website visits

2024/25 – 7.4m

#### Partners and suppliers

Through our partnerships, suppliers

beneﬁt from access to our well-known and

trusted brand, alongside knowledge and

insight into our unique customer group.

Saga plc

Annual Report and Accounts 2026

23

Financial statements

Additional information

Governance

Strategic Report

![]()

### STRENGTHENING

### OUR CONNECTIONS

#### Engaging with stakeholders

What matters to them

• Tailored products and services that

deliver value for money.

• Exceptional customer service at

every interaction.

• Clear and informative communication

delivered in the format that suits

them best.

What matters to them

• A clear strategy and understanding

of how they contribute to its delivery.

• An inclusive and welcoming environment

where individuality is valued.

• A culture that prioritises wellbeing

and supports balance.

• Open and transparent communication,

enabling colleagues to speak up and

share their feedback.

• Fair and transparent reward and

benefits.

What matters to them

• Long-term reliable relationships that

support their strategic ambitions.

• Regular and informative updates,

including two-way feedback.

• Innovation that drives simplicity and

efficiency wherever possible.

We aim to increase engagement and

become part of customers’ everyday lives.

We connect through telephone, email,

social media, the Saga Magazine,

webinars, podcasts and our Experienced

Voices panel. Satisfaction is measured at

every touchpoint using tNPS, ensuring

that feedback drives continuous

improvement.

We communicate collaboratively through

multiple channels, including our internal

platform (the Saga Hub), regular

engagement surveys, colleague

roadshows, CEO sessions, one-to-one

meetings with managers and team events.

The People Committee plays a key role in

ensuring colleague feedback informs

decisions, helping us continuously improve

the colleague experience.

Find out more in our 2026

ESG Report

Our relationships with our supply chain

are managed and controlled by our

individual business units and governed by

our Supplier Relationship Management

and Supplier Risk Management policies.

These frameworks ensure consistent

communication and collaboration,

enabling us to strengthen partnerships

and continuously improve ways of working

across our operations.

How we engage

How we engage

How we engage

The Board receives regular reports from

the Group Chief Executive Oﬃcer (

CEO

),

Operating Board and management,

ensuring that insights and feedback

inform strategic decisions.

Gemma Godfrey, one of our

Non-Executive Directors, is our

nominated People Champion and attends

our People Committee meetings,

alongside our Group CEO and members

of our Operating Board. The Board is also

kept informed through updates from

our Chief People Oﬃcer.

Find out more about our

colleague stories

The Audit and Risk Committee is kept

informed of any changes to supplier risk

management through our Operating

Board and Internal Audit and Assurance

Director, with matters escalated to the

Board as appropriate.

Board oversight

Board oversight

Board oversight

Our colleagues and culture are central to

Saga’s success. Guided by our values, we

create an inclusive environment where

everyone can thrive, be themselves and

make a diﬀerence.

To deliver exceptional experiences for our

customers every day, we rely on the support

of our partners and suppliers. We continue

to prioritise building long-term, mutually

beneﬁcial relationships that enable us to

deliver quality and innovation.

Our customers remain at the heart of

our business. Our success relies upon

attracting new customers and

strengthening our relationships with

those who already trust us.

#### Customers

#### Partners and suppliers

#### Colleagues

Saga plc

Annual Report and Accounts 2026

24

![]()

What matters to them

What matters to them

What matters to them

• Clear and open communication

about our strategy, plans and

potential impacts.

• The opportunity to share what is

important to them and how we can

support them.

• A chance to share knowledge and

skills between our colleagues and the

wider community.

• Consistent creation of long-term value.

• Active engagement with the Group CEO,

Group Chief Financial Officer (

CFO

)

and Investor Relations (

IR

) team.

• Regular updates on the Group’s

financial performance and progress

against our strategy.

• Proactive and transparent

communication.

• Protection of our customers and the

industries we operate in.

• Increasing the trust of the public and

encouraging market competition.

We hold community meetings to provide

updates on developments that may

impact them. Meanwhile, colleagues are

encouraged to take one paid volunteering

day each year, to support causes that

matter most to them and strengthen ties

with local communities.

167

days of colleague volunteering time

in 2025/26

We maintain frequent communication

through results announcements, press

releases, updates on our corporate and

shareholder websites, group events

and one-to-one meetings. Additional

engagement occurs via ad hoc email and

telephone conversations, ensuring

investors remain informed and have

opportunities to provide feedback.

133k

direct and corporate sponsored

nominee shareholders

Relationships with regulators are

managed at subsidiary level and overseen

by the audit and risk and compliance

committees. This approach ensures

consistent communication, adherence

to regulatory requirements and timely

escalation of any issues, supporting our

commitment to integrity and compliance

across all regulated businesses.

How we engage

How we engage

How we engage

Our Group CEO attends each community

meeting, allowing him to feedback directly

to the Board.

Find out more in our 2026

ESG Report

At each Board meeting, an IR report is

considered. This provides an update on

shareholder interaction and feedback

received. Our Group CEO and Group CFO

meet with investors regularly, assisted by

our Director of IR and Treasury. Alongside

this, our Non-Executive Chairman is

available on request and the Chair of our

Remuneration Committee meets with

shareholders throughout the year,

providing the Board with any feedback.

In-person events such as the Annual

General Meeting and results presentations

also provide an opportunity for the Board

to meet with shareholders and investors.

Subsidiary boards, and their committees,

report as necessary to the Audit and Risk

Committee, which is responsible for

escalating any matters of strategic or

reputational importance directly to

the Board.

Find out more in our Audit and Risk

Committee Report on pages 75-79

Board oversight

Board oversight

Board oversight

To fulﬁl our purpose and best serve the

needs of people over 50, we carefully

consider the impact of every decision

we make and strive to build meaningful

connections with the communities

we support.

We remain focussed on delivering our

strategic plan to create long-term,

sustainable value for shareholders and

investors. We are committed to fair

treatment and providing opportunities

for them to share their views.

Our regulators set the framework

within which we operate, making it vital

that we maintain strong, transparent

relationships built on trust and compliance.

#### Communities

#### Shareholders and investors

#### Regulators

Saga plc

Annual Report and Accounts 2026

25

Financial statements

Additional information

Governance

Strategic Report

![]()

1

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

2

From continuing operations

3

Wholly owned UK subsidiaries of Ageas SA/NV

4

Following the Group’s corporate refinancing and subsequent revised covenant definition, the Net Debt and the Leverage Ratio have been re-presented at 31 January 2025

5

Certain funds, entities (or affiliates or subsidiaries of such funds or entities) and/or accounts managed, advised or controlled by HPS Investment Partners, LLC or its subsidiaries

### POSITIONING SAGA

### FOR SUCCESS

#### Group Chief Financial Oﬃcer’s Review

#### “Following the momentum over the past 12 months, there is a clear opportunity for material growth in the future.”

Mark Watkins

Group Chief Financial Oﬃcer

£44.2m

Underlying Proﬁt Before Tax

1

from continuing operations

2024/25 – £37.2m

£499.5m

Net Debt

1

2024/25 – £592.8m

4

I am pleased to report that, for the 12 months

ended 31 January 2026, the Group delivered

a strong set of ﬁnancial results, returning the

Group to proﬁt for the ﬁrst time in eight

years. From continuing operations,

Underlying Proﬁt Before Tax

1

was £44.2m,

19% higher than the year before, despite

higher ﬁnance costs as expected, reﬂecting

a strong trading performance across both

Travel and Insurance Broking.

Our Travel businesses had an excellent year,

each delivering a step change in earnings.

In Ocean Cruise, continued customer

demand supported consistently high load

factors and growing per diems, resulting in

a 38% increase in Underlying Proﬁt Before

Tax

1

, to £67.3m. River Cruise also performed

strongly, reporting a 48% increase in

Underlying Proﬁt Before Tax

1

, to £5.9m,

driven by growing demand and the addition

of our newest River Cruise ship, Spirit of the

Moselle in July 2025. Holidays reported an

Underlying Proﬁt Before Tax

1

of £14.0m,

up 31% from £10.7m in 2024/25, supported

by increased passenger numbers and the

eﬃciency savings from the combination

of our Travel businesses under a single

management team.

Insurance Broking also performed well,

and traded ahead of expectations, with

three of our four insurance products

returning to policy growth. As a result,

Underlying Proﬁt Before Tax

1,2

grew 17%

year-on-year, to £16.9m.

The Group reported a proﬁt before tax from

continuing operations of £2.1m, compared

with a loss before tax of £160.2m in the prior

year, which included an impairment of

Insurance Broking goodwill of £138.3m.

At the start of the year, we completed

the reﬁnancing of the Group’s corporate

debt with a £335.0m term loan due

in January 2031, providing a more

stable long-term funding structure.

#### In summary

• Return to profit following strong trading

in Travel and Insurance Broking.

• Significant Net Debt

1

reduction, now

below £500.0m, alongside an improved

Leverage Ratio

1

of 3.7x.

• Ahead of original plan to deliver at least

£100.0m of Underlying Profit Before

Tax

1

and Leverage Ratio

1

of 2.0x by

January 2030.

To manage interest rate exposure, the

Group fully hedged the term loan using

interest rate derivatives, with hedging

in place until August 2028.

Debt reduction continues to be a key

strategic priority for the Group and the

strong trading performance in Travel and

Insurance Broking, resulted in strong cash

generation, alongside the net proceeds from

the sale of our Insurance Underwriting

business to Ageas

3

, which delivered £21.4m

more cash than originally expected, due to

the business performance, prior to the sale

completion being better than anticipated.

Net Debt

1

at 31 January 2026 reduced to

£499.5m, £93.3m lower than the £592.8m

4

reported at the same point last year, with the

Leverage Ratio

1

improving to 3.7x. Both the

Net Debt

1

and Leverage Ratio

1

exclude the

£60.0m received from Ageas

3

as a result

of the Aﬃnity Partnership, which will

temporarily further reduce Net Debt

1

in

the short term, pending a corresponding

unwinding of working capital in 2026/27.

The Group remained highly cash-generative,

delivering Available Operating Cash Flow

1

of £205.9m, compared with £109.6m in the

prior year, supported by stronger cash

generation in Ocean Cruise and the £60.0m

receipt from Ageas

3

following the launch

of the Insurance Broking Aﬃnity Partnership.

The Group’s available liquidity at year end

comprised £189.7m of Available Cash

1

,

the £116.6m undrawn delayed-draw term

loan (

DDTL

) provided by HPS Funds

5

and

the £33.4m undrawn Revolving Credit

Facility (

RCF

).

Following the momentum over the past

12 months, there is a clear opportunity

for material growth in the future. With

performance ahead of expectations, we

remain conﬁdent in delivering at least

£100.0m of annual Underlying Proﬁt Before

Tax

1

, while reducing the Leverage Ratio

1

to

below 2.0x, by January 2030.

Saga plc

Annual Report and Accounts 2026

26

![]()

#### Group income statement

12m to January 2026

12m to January 2025

£m

Continuing

operations

Discontinued

operations

Total

Change

Continuing

operations

Discontinued

operations

Total

Underlying Revenue

6

654.6

60.4

715.0

(6.9%)

588.6

179.6

768.2

Underlying Profit Before Tax

6

Travel

87.2

–

87.2

37.1%

63.6

–

63.6

Insurance Broking (earned)

16.9

(0.4)

16.5

14.6%

14.5

(0.1)

14.4

Insurance Underwriting

–

15.6

15.6

45.8%

–

10.7

10.7

Total Insurance

16.9

15.2

32.1

27.9%

14.5

10.6

25.1

Other Businesses and Central Costs

(16.8)

–

(16.8)

(18.3%)

(14.2)

–

(14.2)

Net finance costs

7

(43.1)

–

(43.1)

(61.4%)

(26.7)

–

(26.7)

Underlying Profit Before Tax

6

44.2

15.2

59.4

24.3%

37.2

10.6

47.8

Impairment of Insurance Broking goodwill

–

–

–

100.0%

(138.3)

–

(138.3)

Other exceptional items

(42.1)

(12.8)

(54.9)

(8.5%)

(59.1)

8.5

(50.6)

Profit/(loss) before tax

2.1

2.4

4.5

103.2%

(160.2)

19.1

(141.1)

Income tax credit/(expense)

2.0

(2.9)

(0.9)

96.2%

(18.5)

(5.3)

(23.8)

Profit/(loss) for the year

4.1

(0.5)

3.6

102.2%

(178.7)

13.8

(164.9)

Earnings/(loss) per share

Underlying Earnings Per Share

6

30.6p

10.5p

41.1p

77.2%

18.1p

5.1p

23.2p

Earnings/(loss) per share

2.9p

(0.4p)

2.5p

102.1%

(127.2p)

9.8p

(117.4p)

The Group’s business model is based on

providing high-quality and diﬀerentiated

products to its target demographic,

predominantly focussed on travel and

insurance. The Travel businesses comprise

Ocean Cruise, River Cruise and Holidays.

The Insurance business operates mainly as a

broker, sourcing underwriting capacity from

selected third-party insurance companies,

and, for motor and home, also from the

Group’s in-house underwriter until the sale of

Acromas Insurance Company Limited (

AICL

)

to Ageas

8

, which completed on 1 July 2025.

Other Businesses include Money, Publishing

and CustomerKNECT, a mailing and printing

business.

#### Underlying Revenue

6

Underlying Revenue

6

decreased 6.9% to

£715.0m (2025: £768.2m), mainly due to

lower revenue in the Group’s discontinued

Insurance Underwriting business.

#### Underlying Profit Before Tax

6

The Group generated a total Underlying

Proﬁt Before Tax

6

of £59.4m in the current

year, compared with £47.8m in the prior year.

This is primarily due to:

•

£23.6m increase in Travel, moving to an

Underlying Profit Before Tax

6

of £87.2m

(2025: £63.6m), with £18.4m driven by

Ocean Cruise;

•

Underlying Profit Before Tax

6

in Insurance

Broking of £16.5m (2025: £14.4m); and

•

Underlying Profit Before Tax

6

in Insurance

Underwriting of £15.6m (2025: £10.7m).

6

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

7

Net finance costs exclude Travel and Insurance Underwriting finance costs and Travel net fair value losses on derivatives

8

Wholly owned UK subsidiaries of Ageas SA/NV

#### Operating performance

Net ﬁnance costs

7

in the year were £43.1m

(2025: £26.7m), which excludes ﬁnance

costs within the Travel business of £15.4m

(2025: £18.4m) and Insurance Underwriting

business of £3.0m (2025: £8.8m). The

increase, as expected, was predominantly

driven by the reﬁnancing of the Group’s

corporate debt at the beginning of the year

at materially higher interest rates.

Saga plc

Annual Report and Accounts 2026

27

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Profit/(loss) before tax

The proﬁt before tax for the year, of £4.5m,

includes a net negative of other exceptional

items of £54.9m, consisting of:

Continuing operations

•

costs relating to the transition to the

20-year partnership for motor and home

insurance with Ageas

9

(the

Affinity

Partnership

) of £13.9m;

•

restructuring costs of £21.5m;

•

costs and fees associated with the Group’s

previous corporate debt, including

accelerated amortisation of fees relating to

the loan facility provided by Roger De Haan,

totalling £7.6m;

•

fair value losses of £0.7m on derivatives;

•

a negative International Financial Reporting

Standard (

IFRS

) 16 ‘Leases’ accounting

adjustment of £0.9m on River Cruise ships;

•

£0.5m Ocean Cruise dry dock costs;

•

impairments to non-financial assets of

£1.9m;

•

foreign exchange losses on River Cruise

ship leases of £0.8m;

•

a net negative modification to Travel

breakage policy of £2.6m;

•

onerous contract provisions net positive

of £1.3m on three-year fixed-price policies;

and

•

release of deferred income associated with

motor and home three-year fixed-price

policies of £7.0m.

Discontinued operations

•

onerous contract provisions net negative

of £4.3m on insurance contracts under

IFRS 17 ‘Insurance Contracts’;

•

restructuring costs of £0.4m;

•

loss on disposal of subsidiaries of £10.2m,

relating to the disposal of the Insurance

Underwriting business, which includes the

release of the positive written to earned

adjustment following the sale of the

Insurance Underwriting business of £3.6m;

•

a £0.1m negative change in discount rate

on non-periodical payment order (

PPO

)

insurance liabilities; and

•

fair value gains on debt securities of £2.2m.

The loss before tax in the prior year, of

£141.1m, includes a £138.3m impairment to

Insurance Broking goodwill and a net negative

of other exceptional items of £50.6m,

consisting of:

Continuing operations

•

impairments to non-financial assets, other

than goodwill, of £24.5m, including software

assets that no longer drive economic

benefit to the Group following the

transition to the Insurance Broking

partnership with Ageas

9

;

•

restructuring costs of £28.4m, including

a provision for the expected costs of

restructuring the Group’s Insurance

Broking operations, ahead of the Ageas

9

partnership becoming operational;

•

costs and amortisation of fees relating to

the loan facility provided by Roger De Haan

of £3.5m;

•

fair value losses of £0.3m on derivatives;

•

a negative IFRS 16 lease accounting

adjustment of £0.5m on River Cruise ships;

•

£1.7m additional Ocean Cruise dry dock

costs and customer compensation relating

to Spirit of Adventure;

•

profit share due to AXA on cessation of the

private medical insurance (

PMI

) contract

of £2.6m;

•

foreign exchange gains on River Cruise ship

leases of £0.6m; and

•

onerous contract provisions net positive of

£1.8m on three-year fixed-price policies.

Discontinued operations

•

impairments to non-financial assets of

£6.3m;

•

restructuring costs of £3.9m;

•

onerous contract provisions net positive

of £13.0m on insurance contracts under

IFRS 17;

•

fair value gains on debt securities of £5.1m;

and

•

a £0.6m positive change in discount rate

on non-PPO insurance liabilities.

#### Group Chief Financial Oﬃcer’s Reviewcontinued

£2.1m

Proﬁt/(loss) before tax from

continuing operations

2024/25 – (£160.2m)

#### Income tax

The Group’s income tax expense for the year

was £0.9m (2025: £23.8m), representing a

positive tax eﬀective rate of 20.0% (2025:

negative 850.0%), excluding the Insurance

Broking goodwill impairment charge. In both

the current and prior periods, the diﬀerence

between the Group’s tax eﬀective rate and

the standard rate of corporation tax was

mainly due to the Group’s Ocean Cruise

business being in the tonnage tax regime.

In addition, in the current year and prior year,

it is also due to all temporary diﬀerences at

31 January 2026 and 31 January 2025 not

being considered recoverable and, therefore,

no deferred tax assets were recognised for

these temporary diﬀerences. This is the

result of the change in mix of proﬁtability

within the Group, where the majority of the

Group’s proﬁts now come from the Ocean

Cruise business, whereas the Insurance

Broking business has been in decline.

There was also an adjustment in the current

year for the under-provision of prior-year tax

of £0.9m debit (2025: £nil). Excluding the

impact of the Ocean Cruise business being

in the tonnage tax regime, the Insurance

goodwill impairment, the adjustments to

prior-year tax and the non-recognition of net

deferred tax assets, the tax eﬀective rate for

the current year is 16.0% (2025: 21.4%).

#### Earnings/(loss) per share

The Group Underlying Basic Earnings

Per Share

10

was 41.1p (2025: 23.2p).

The Group’s reported basic earnings per

share was 2.5p (2025: loss of 117.4p).

9

Wholly owned UK subsidiaries of Ageas SA/NV

10

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

Saga plc

Annual Report and Accounts 2026

28

![]()

Ocean Cruise

The Ocean Cruise business owns two Ocean

Cruise ships, Spirit of Discovery and Spirit

of Adventure.

The business achieved a load factor of 93%

(2025: 91%) and a per diem of £394

(2025: £357). These two factors, when

combined, equated to Underlying Revenue

11

growth of 12.2% and a 37.6% increase in

proﬁtability, from an Underlying Proﬁt Before

Tax

11

of £48.9m in the prior year, to £67.3m in

the current year.

River Cruise

At the beginning of the year, the River Cruise

business had 10-year charters in place for

two boutique purpose-built River Cruise

ships, Spirit of the Rhine and Spirit of the

Danube, alongside one other shorter-term

charter. In July 2025, the business took

delivery of its third boutique purpose-built

River Cruise ship, Spirit of the Moselle, which

is also a 10-year charter.

The business achieved a load factor of 89%

(2025: 89%) and a per diem of £350

(2025: £326). This resulted in Underlying

Revenue

11

growth of 8.1% and a 47.5%

increase in Underlying Proﬁt Before Tax

11

,

to £5.9m (2025: £4.0m).

Holidays

The Holidays business, which includes both

the Saga Holidays and Titan brands,

increased volumes when compared with the

prior year, with passenger numbers

increasing from 54.8k to 60.8k. The revenue

per passenger was broadly ﬂat at £3,044

(2025: £3,062), driven by a passenger

preference towards travel to Europe over

long-haul destinations due to the current

geopolitical environment.

This led to Underlying Revenue

11

growth of

10.3% and an increase in proﬁtability, from

an Underlying Proﬁt Before Tax

11

of £10.7m in

the prior year, to £14.0m in the current year.

12m to January 2026

12m to January 2025

£m

Ocean

Cruise

River

Cruise

Holidays

Total

Travel

Change

Ocean

Cruise

River

Cruise

Holidays

Total

Travel

Underlying Revenue

11

265.6

53.4

185.1

504.1

11.1%

236.7

49.4

167.8

453.9

Gross profit

114.2

16.6

46.1

176.9

14.5%

97.7

15.1

41.7

154.5

Marketing expenses

(15.0)

(6.3)

(12.7)

(34.0)

(11.8%)

(13.8)

(5.7)

(10.9)

(30.4)

Other operating expenses

(16.6)

(4.9)

(20.8)

(42.3)

3.0%

(16.6)

(5.8)

(21.2)

(43.6)

Investment return

–

0.5

1.5

2.0

33.3%

–

0.4

1.1

1.5

Finance costs

(15.3)

–

(0.1)

(15.4)

16.3%

(18.4)

–

–

(18.4)

Underlying Profit Before Tax

11

67.3

5.9

14.0

87.2

37.1%

48.9

4.0

10.7

63.6

Average revenue per passenger (£)

6,009

3,051

3,044

4,115

3.7%

5,543

2,923

3,062

3,968

Ocean Cruise load factor

93%

93%

2ppts

91%

91%

Ocean Cruise per diem (£)

394

394

10.4%

357

357

Ocean Cruise capacity days (’000)

704

704

(0.1%)

705

705

Ocean Cruise revenue per capacity

day (£)

377

377

12.2%

336

336

River Cruise load factor

89%

89%

–

89%

89%

River Cruise per diem (£)

350

350

7.4%

326

326

River Cruise capacity days (’000)

147

147

0.7%

146

146

River Cruise revenue per capacity

days (£)

363

363

7.4%

338

338

Passengers (’000)

44.2

17.5

60.8

122.5

7.1%

42.7

16.9

54.8

114.4

#### Our Travel business comprises our Ocean Cruise, River Cruise and Holidays operations.

#### Travel

£67.3m

Ocean Cruise Underlying

Proﬁt Before Tax

11

2024/25 – £48.9m

£5.9m

River Cruise Underlying

Proﬁt Before Tax

11

2024/25 – £4.0m

£14.0m

Holidays Underlying

Proﬁt Before Tax

11

2024/25 – £10.7m

11

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

Saga plc

Annual Report and Accounts 2026

29

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Group Chief Financial Oﬃcer’s Reviewcontinued

#### Travelcontinued

Current year departures

12 April 2026

Change

13 April 2025

Ocean Cruise revenue (£m)

256.2

16.4%

220.1

Ocean Cruise load factor

79%

–

79%

Ocean Cruise per diem (£)

447

12.6%

397

River Cruise revenue (£m)

52.6

27.1%

41.4

River Cruise load factor

73%

5ppts

68%

River Cruise per diem (£)

372

3.0%

361

Holidays revenue (£m)

165.9

4.0%

159.5

Holidays passengers (’000)

51.6

0.2%

51.5

Forward Travel sales

Ocean Cruise bookings for 2026/27 continue

to show sustained momentum, with a load

factor in line with the same point last year.

The per diem for 2026/27 is ahead of the

same period last year, by 12.6%, reﬂecting

continued customer demand.

River Cruise also continues to perform well.

For 2026/27, the load factor is 5ppts ahead

of the same point last year, driven by a stable

ﬁrst-half performance and a stronger second

half. Customer demand is particularly strong

for Spirit of the Danube, with the newest

addition to the ﬂeet, Spirit of the Moselle, also

seeing encouraging uptake. The per diem for

the full year is 3.0% ahead, reﬂecting strong

customer demand.

Holidays bookings for 2026/27 remain ahead

of the same point last year, with revenue up

4.0% and passengers up 0.2%. Within this,

hosted stays continue to grow year-on-year.

Travel bookings for 2027/28, across Cruise

and Holidays, reﬂect a strong revenue

position that is 2.3% ahead of the same time

last year.

#### from Nick

To be picked up from home and to not really need your wallet at all, from start to ﬁnish,

#### l would heartily recommend it.”

Saga plc

Annual Report and Accounts 2026

30

![]()

12

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

13

Wholly owned UK subsidiaries of Ageas SA/NV

12m to January 2026

12m to January 2025

£m

Motor

broking

Home

broking

Other

broking

Total

Change

Motor

broking

Home

broking

Other

broking

Total

Gross Written Premiums

12

279.6

132.9

139.5

552.0

(4.0%)

294.2

155.1

125.5

574.8

Broker revenue

7.0

11.8

46.0

64.8

9.5%

13.1

6.2

39.9

59.2

Instalment revenue

5.0

3.2

–

8.2

20.6%

3.3

3.5

–

6.8

Add-on revenue

8.2

5.9

–

14.1

(6.0%)

7.2

7.7

0.1

15.0

Other revenue

30.6

14.0

0.7

45.3

24.1%

25.2

15.7

(4.4)

36.5

Written Underlying Revenue

12

50.8

34.9

46.7

132.4

12.7%

48.8

33.1

35.6

117.5

Written gross profit

45.8

34.9

48.3

129.0

9.3%

42.1

33.1

42.8

118.0

Marketing expenses

(16.5)

(5.6)

(10.4)

(32.5)

(55.5%)

(9.1)

(6.0)

(5.8)

(20.9)

Written Gross Profit After

Marketing Expenses

12

29.3

29.3

37.9

96.5

(0.6%)

33.0

27.1

37.0

97.1

Other operating expenses

(79.9)

3.7%

(83.0)

Written Underlying Profit

Before Tax

12

16.6

17.7%

14.1

Written to earned adjustment

(0.1)

(133.3%)

0.3

Earned Underlying Profit

Before Tax

12

16.5

14.6%

14.4

Policies in force

675k

412k

207k

1,294k

1.6%

602k

506k

166k

1,274k

Policies sold

734k

441k

211k

1,386k

2.6%

655k

528k

168k

1,351k

Reconciliation to continuing

operations:

Earned Underlying Profit

Before Tax

12

16.5

14.6%

14.4

Written Underlying Profit Before Tax

12

from discontinued operations

0.3

(25.0%)

0.4

Written to earned adjustment

0.1

133.3%

(0.3)

Underlying Profit Before Tax

12

from continuing operations

16.9

16.6%

14.5

Insurance Broking

The Insurance Broking business provides

tailored insurance products, principally motor,

home, PMI and travel insurance. Its role is to

price the policies and source the lowest risk

price, whether through the panel of motor

and home underwriters or through solus

arrangements for PMI and travel insurance.

Until its sale to Ageas

13

on 1 July 2025,

the Group had an in-house insurer, AICL,

sitting on the motor and home panels,

which competed for that business with

other panel members on equal terms.

AICL oﬀered its underwriting capacity

on the home panel through a coinsurance

deal with a third party, so the Group took

no underwriting risk for that product.

Even if underwritten by a third party,

the oﬀering is presented as a Saga product

and the Group manages the customer

relationship. AICL continues to sit on the

motor and home panels following its sale.

#### Insurance

#### Insurance encompasses our motor, home and other broking operations and our in-house

#### Insurance Underwriting business.

#### Insurance Broking

Saga plc

Annual Report and Accounts 2026

31

Financial statements

Additional information

Governance

Strategic Report

![]()

Insurance Broking

continued

Insurance Broking written Underlying Proﬁt

Before Tax

14

, which excludes the impact of the

written to earned adjustment deferring the

revenue on policies underwritten over the

term of the policy, increased to £16.6m, from

£14.1m in the prior year. Underlying Proﬁt

Before Tax

14

from continuing operations

increased to £16.9m from £14.5m. The

written to earned adjustment is no longer

required following the sale of the Insurance

Underwriting business to Ageas

15

on 1 July

2025, as the Group ceased to underwrite any

insurance policies, so it no longer has to

spread revenue on underwritten policies over

the life of the insurance policy.

A key metric for the Insurance Broking

business is Written Gross Proﬁt After

Marketing Expenses

14

, before deducting

overheads. This reduced from £97.1m in the

prior year, to £96.5m in the current year,

mainly due to lower new business margins

on motor and lower volumes on home.

This was partially oﬀset by higher renewal

margins on motor and home and by an

improved performance of the PMI product.

Written Gross Proﬁt After Marketing

Expenses

14

fell by £3.7m in motor, partially

oﬀset by increases in home of £2.2m and

other broking of £0.9m.

For motor and home insurance, in terms

of the total Written Gross Proﬁt After

Marketing Expenses

14

, the new business

proportion reduced by £14.3m and the

renewal proportion increased by £12.8m.

The three-year ﬁxed-price product remains

signiﬁcant, with 422k policies sold in the

current year, compared with 518k policies

in the prior year. This represented 36% of

total motor and home policies (2025: 44%),

with 27% of direct new business customers

taking the product (2025: 29%). These

policies remain highly attractive to our

customer base.

The average gross margin per policy for

motor and home combined, calculated as

Written Gross Proﬁt After Marketing

Expenses

14

divided by the number of policies

sold, reduced to £49.9 in the current year,

compared with £50.8 in the prior year.

In addition, customer retention for motor and

home increased from 77% to 85%, overall

motor and home policies in force decreased

2% when compared with 31 January 2025,

and direct new business sales decreased

12ppts to 33% as the Group rebalanced

volumes towards price-comparison website

distribution channels.

Written proﬁt and gross margin per policy

for motor and home are stated after allowing

for deferral of part of the revenues from

three-year ﬁxed-price products, which is then

recognised in proﬁt or loss when the option

to renew those policies at a predetermined

ﬁxed price is exercised or lapses, recognising

the inﬂation risk inherent in these products.

At 31 January 2026, £1.8m (2025: £8.9m)

of income had been deferred in relation to

three-year ﬁxed-price products. The

reduction is due to the Aﬃnity Partnership

with Ageas

15

, with the responsibility of the

renewal of Saga-branded motor and home

policies transferring to Ageas

15

, meaning

that all previously deferred revenues on

three-year ﬁxed-price products will be

released prior to renewals going live as part

of the Aﬃnity Partnership.

14

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

15

Wholly owned UK subsidiaries of Ageas SA/NV

£16.6m

Insurance Broking Written

Underlying Proﬁt Before Tax

14

2024/25 – £14.1m

£49.9

Motor and home margin

per policy

2024/25 – £50.8

#### Group Chief Financial Oﬃcer’s Reviewcontinued

Motor broking

Gross Written Premiums

14

decreased 5.0%

due to a 15.2% decrease in average

premiums, partially oﬀset by a 12.1% increase

in core policies sold.

Written Gross Proﬁt After Marketing

Expenses

14

was £29.3m (2025: £33.0m),

contributing £39.9 per policy (2025: £50.4

per policy). Lower new business margins

and a 4.8% reduction in renewal policies sold

were partially oﬀset by an increase in renewal

margins and an 80.3% increase in new

business policies sold.

Home broking

Gross Written Premiums

14

decreased 14.3%

due to a 16.5% reduction in core policies sold,

partially oﬀset by a 2.5% increase in average

premiums.

Written Gross Proﬁt After Marketing

Expenses

14

was £29.3m (2025: £27.1m),

equating to £66.4 per policy (2025: £51.3 per

policy). The increase in written gross proﬁts

was mainly due to higher renewal margins.

Other broking

Other broking primarily comprises PMI and

travel insurance.

Gross Written Premiums

14

increased 11.2%

as a result of an increase in policy sales to 176k

(2025: 131k) in travel insurance and to 33k

(2025: 30k) in PMI.

The PMI product performed well, with

commissions and proﬁt share leading to

Written Gross Proﬁt After Marketing

Expenses

14

increasing by £4.7m.

Written Gross Proﬁt After Marketing

Expenses

14

relating to travel insurance

products decreased by £0.9m, mainly as a

result of a reduction to new business margins.

Saga plc

Annual Report and Accounts 2026

32

![]()

16

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

17

Wholly owned UK subsidiaries of Ageas SA/NV

Insurance Underwriting (classified as a discontinued operation)

12m to January 2026

12m to January 2025

£m

Gross

Re-

insurance

Net

Gross

change

Gross

Re-

insurance

Net

Insurance Underlying Revenue

16

A

64.2

(4.7)

59.5

(67.0%)

194.5

(17.1)

177.4

Incurred claims (current year)

B

(50.5)

2.8

(47.7)

64.7%

(143.1)

(5.3)

(148.4)

Claims handling costs in relation to

incurred claims

C

(6.3)

–

(6.3)

64.6%

(17.8)

–

(17.8)

Changes to liabilities for incurred claims

(prior year)

D

17.8

(3.7)

14.1

(66.1%)

52.5

(41.2)

11.3

Other incurred insurance service expenses

E

(4.8)

–

(4.8)

61.3%

(12.4)

–

(12.4)

Insurance service result

20.4

(5.6)

14.8

(72.3%)

73.7

(63.6)

10.1

Net finance (expense)/income from

(re)insurance (excludes impact of change

in discount rate on non-PPO liabilities)

(4.9)

1.9

(3.0)

70.8%

(16.8)

8.0

(8.8)

Investment return (excludes fair value gains

on debt securities)

3.8

–

3.8

(59.6%)

9.4

–

9.4

Underlying Profit Before Tax

16

19.3

(3.7)

15.6

70.9%

66.3

(55.6)

10.7

Reported loss ratio

(B+D)/A

50.9%

56.5%

(4.3ppts)

46.6%

77.3%

Expense ratio

(C+E)/A

17.3%

18.7%

(1.8ppts)

15.5%

17.0%

Reported combined operating ratio (

COR

)

(B+C+D+E)/A

68.2%

75.1%

(6.1ppts)

62.1%

94.3%

Current year COR

(B+C+E)/A

96.0%

98.8%

(6.9ppts)

89.1%

100.7%

Number of earned policies

163k

(66.5%)

487k

The Group’s in-house underwriter, AICL,

was sold to Ageas

17

on 1 July 2025 but

continues to underwrite around 60% of the

motor business sold by Insurance Broking,

alongside a smaller proportion of business

on other panels. Alongside this, AICL

underwrites a portion of Saga’s home panel.

Gross insurance Underlying Revenue

16

in the

current year decreased 67.0% to £64.2m

(2025: £194.5m), reﬂecting a 66.5%

reduction in the number of earned policies

underwritten by AICL while being part of the

Group, due to the sale of AICL to Ageas

17

on

1 July 2025. This was also a 1.4% decrease in

average earned premiums.

The gross insurance service result was in line

with expectations, with a 6.9ppt decrease in

the current year gross combined operating

ratio (

COR

) to 96.0% (2025: 89.1%). After

allowing for reinsurance arrangements, this

increased slightly to 98.8% (2025: 100.7%).

The improved net year-on-year result

reﬂects the entering of a new proﬁtable quota

share aggregation period, with the motor

surplus generated during the current year

shared with reinsurance partners.

£15.6m

Insurance Underwriting

Underlying Proﬁt Before Tax

16

2024/25 – £10.7m

96.0%

Gross current year COR

2024/25 – 89.1%

Saga plc

Annual Report and Accounts 2026

33

Financial statements

Additional information

Governance

Strategic Report

![]()

18

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

#### Group Chief Financial Oﬃcer’s Reviewcontinued

£0.3m

Other Businesses Underlying

Proﬁt Before Tax

18

2024/25 – £0.4m

(£23.8m)

Central Costs

2024/25 – (£24.4m)

The Group’s Other Businesses include

Money, Publishing and CustomerKNECT.

Underlying Proﬁt Before Tax

18

for Other

Businesses, when combined, reduced by

£0.1m, from a £0.4m Underlying Proﬁt

Before Tax

18

in the prior year to £0.3m in

the current year.

Central operating expenses reduced

to £23.8m (2025: £24.4m). Gross

administration costs, before Group

recharges, decreased by £2.1m in the year.

12m to January 2026

12m to January 2025

£m

Other

Businesses

Central

Costs

Total

Change

Other

Businesses

Central

Costs

Total

Underlying Revenue

18

Money

6.1

–

6.1

8.9%

5.6

–

5.6

Publishing and CustomerKNECT

11.3

–

11.3

(18.7%)

13.9

–

13.9

Other

–

1.5

1.5

100.0%

–

–

–

Total Underlying Revenue

17.4

1.5

18.9

(3.1%)

19.5

–

19.5

Gross profit

5.4

3.6

9.0

(30.8%)

6.9

6.1

13.0

Operating expenses

(5.1)

(23.8)

(28.9)

6.5%

(6.5)

(24.4)

(30.9)

Investment income

–

3.1

3.1

(16.2%)

–

3.7

3.7

Net finance costs

–

(43.1)

(43.1)

(61.4%)

–

(26.7)

(26.7)

Underlying Profit/(Loss) Before Tax

18

0.3

(60.2)

(59.9)

(46.5%)

0.4

(41.3)

(40.9)

Net costs increased by a further £1.5m due to

lower Group recharges to the business units.

Net ﬁnance costs in the year were £43.1m

(2025: £26.7m), which excludes ﬁnance costs

within the Travel businesses of £15.4m

(2025: £18.4m) and Insurance Underwriting

business of £3.0m (2025: £8.8m). The

increase was predominantly driven by the

reﬁnancing of the Group’s corporate debt at

the beginning of the year at materially higher

interest rates.

#### Other Businesses and Central Costs

#### from Jenny

#### I just trust the name, put it like that.”

Saga plc

Annual Report and Accounts 2026

34

![]()

19

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

20

Trading EBITDA includes the line-item impact of IFRS 16 with the corresponding impact to net finance costs included in net cash flows used in financing activities

#### Available Operating Cash Flow

19

£m

12m to Jan

2026

Change

12m to Jan

2025

Group Trading EBITDA

19

153.1

11.7%

137.1

Less Trading EBITDA

19

from restricted businesses

(39.7)

(15.7%)

(34.3)

Group Trading EBITDA

19,20

from unrestricted businesses

113.4

10.3%

102.8

Working capital and non-cash items

86.9

>500.0%

2.2

Dividends and intercompany repayments from restricted businesses

26.2

13.9%

23.0

Capital expenditure funded with Available Cash

19

(20.6)

(12.0%)

(18.4)

Available Operating Cash Flow

19

205.9

87.9%

109.6

Restructuring costs

(42.4)

(99.1%)

(21.3)

Interest and financing costs

(67.1)

(55.0%)

(43.3)

Business disposals

68.8

100.0%

–

Income tax receipts

2.7

(64.0%)

7.5

Other payments

(11.9)

(105.2%)

(5.8)

Change in cash flow from operations

156.0

234.0%

46.7

Change in bond debt

(250.0)

(66.7%)

(150.0)

Change in loan facilities debt

260.0

246.7%

75.0

Change in Ocean Cruise ship debt

(55.6)

10.6%

(62.2)

Cash at 1 February

79.3

(53.3%)

169.8

Available Cash

19

at 31 January

189.7

139.2%

79.3

£m

12m to Jan

2026

Change

12m to Jan

2025

Available Operating Cash Flow

19

by business unit

Ocean Cruise

124.5

34.7%

92.4

River Cruise

2.6

85.7%

1.4

Holidays

13.7

8.7%

12.6

Insurance Broking

79.5

>500.0%

8.1

Insurance Underwriting

10.0

11.1%

9.0

Other Businesses and Central Costs

(24.4)

(75.5%)

(13.9)

Available Operating Cash Flow

19

205.9

87.9%

109.6

#### Cash ﬂow and liquidity

Saga plc

Annual Report and Accounts 2026

35

Financial statements

Additional information

Governance

Strategic Report

![]()

Available Operating Cash Flow

21

is made up of

the cash ﬂows from unrestricted businesses

and the dividends paid by, and intercompany

repayments from, restricted companies,

less any cash injections to those businesses.

Unrestricted businesses include the Group’s

Ocean Cruise business, Insurance Broking

(excluding speciﬁc ring-fenced funds to

satisfy Financial Conduct Authority

regulatory requirements) and Other

Businesses and Central Costs. Restricted

businesses include River Cruise, Holidays

and Insurance Underwriting.

As a result of an increase in cash generation

from Ocean Cruise and Insurance Broking,

Available Operating Cash Flow

21

increased

from £109.6m in the prior year to £205.9m

the current year.

The Ocean Cruise business reported an

Available Operating Cash Flow

21

of £124.5m

(2025: £92.4m), with an increase in advance

customer receipts of £12.6m (2025: £12.0m),

net trading income of £108.3m (2025:

£97.3m) and repayment of cash collateralised

Association of British Travel Agents (

ABTA

)

bonding of £11.5m (2025: £11.5m drawdown),

partially oﬀset by capital expenditure of

£7.9m (2025: £5.4m), associated with a

scheduled dry dock for Spirit of Discovery.

Net of interest costs of £12.9m (2025:

£15.8m) and exceptional costs of £0.6m

(2025: £1.7m), the Ocean Cruise business

reported a net cash inﬂow, before capital

repayments on the ship debt, of £111.0m

for the year, compared with £74.9m in the

prior year.

The River Cruise business provided an

intercompany loan to the Group of £2.6m

in the year (2025: £1.4m), which was agreed

with the Civil Aviation Authority (

CAA

). For

any further excess cash to be paid back to the

Group, dividends will only be paid following an

approval process with the CAA. The business

continues to be under an escrow trust

arrangement as part of its CAA licence.

At 31 January 2026, the business held cash

of £22.7m, of which £12.0m was held in

escrow. The business must hold a minimum

of £1.7m of cash outside of escrow within the

business, as agreed with the CAA.

The Holidays business repaid the Group

£13.7m during the year (2025: £12.6m).

The increase is due to the improved trading

performance in the current year compared

with the prior year, resulting in an increase in

repayment of intercompany loans to the

Group during the current year.

The Insurance Broking business reported

an Available Operating Cash Flow

21

of £79.5m

(2025: £8.1m), which includes £60.0m

(2025: £nil) of upfront consideration as part

of the Ageas

22

Aﬃnity Partnership. The

remaining increase of £11.4m is the result of

an increase in working capital of £7.5m, which

was driven by the receipt of £7.5m from AICL

relating to a stop loss agreement between

AICL and Saga Services Limited. In addition,

there was a reduction in capital expenditure

in the current year of £6.1m. This was partially

oﬀset by a reduction in EBITDA in the current

year of £2.2m.

The Insurance Underwriting business

paid dividends to the Group of £10.0m

(2025: £9.0m), prior to the sale to Ageas

22

,

relating to excess solvency capital.

21

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

22

Wholly owned UK subsidiaries of Ageas SA/NV

£205.9m

Available Operating Cash Flow

21

2024/25 – £109.6m

£189.7m

Available Cash

21

at 31 January

2024/25 – £79.3m

#### Group Chief Financial Oﬃcer’s Reviewcontinued

Other cash flow movements

Interest and ﬁnancing costs increased in the

current year, predominantly driven by the

reﬁnancing of the Group’s corporate debt at

the beginning of the year at materially higher

interest rates.

The Group continued to make the agreed

payments to the deﬁned beneﬁt pension

fund as part of the deﬁcit recovery plan of

£5.8m (2025: £5.8m), which are now paid

quarterly compared with the previous annual

contributions. In addition, the Group funded

ring-fenced, restricted designated bank

accounts, using Available Cash

21

totalling

£6.1m, over which charges have been granted

in favour of the pension trustees, both of

which are included within other payments.

In the current year, the Group drew its

£335.0m term loan (see change to facilities

within the Financing section for further

details) and used the funds to repay in full and

cancel its £250.0m corporate bond, repay

the £75.0m drawn proportion, and cancel the

£85.0m loan facility, provided by Roger De

Haan. The Group continued to make capital

repayments against its Ocean Cruise ship

debt facilities, with payments totalling

£25.5m (2025: £30.6m) on Spirit

of Discovery’s debt facility and £30.1m

(2025: £31.6m) on Spirit of Adventure’s

debt facility.

Saga plc

Annual Report and Accounts 2026

36

![]()

23

Wholly owned UK subsidiaries of Ageas SA/NV

#### Statement of ﬁnancial position

#### Goodwill

At 31 January 2026, the carrying value of

the Group’s goodwill associated with the

Insurance Broking business was £206.4m

(31 January 2025: £206.4m). Trading

performance in the current year was ahead

of expectations, therefore, following the

annual test of goodwill for impairment, the

Directors concluded that no impairment

was required at 31 January 2026.

#### Carrying value of Ocean

#### Cruise ships

At 31 January 2026, the carrying value of the

Group’s Ocean Cruise ships was £555.6m

(31 January 2025: £570.6m). Trading

performance in the current year was very

positive, and, with strong bookings for

2026/27, the Directors concluded that

there were no indicators of impairment

at 31 January 2026.

#### Investment portfolio

Prior to its sale to Ageas

23

on 1 July 2025, the

majority of the Group’s ﬁnancial assets were

held by its Insurance Underwriting entity and

represented premium income received and

invested to settle claims and meet regulatory

capital requirements.

As a result of the sale of the Group’s

Insurance Underwriting business, the

amount held in invested funds decreased

by £253.1m to £nil (31 January 2025:

£253.1m). At 31 January 2026, 100% of the

ﬁnancial assets held by the Group were

invested with counterparties with a risk

rating of BBB or above, consistent with

the prior year end, reﬂecting the relatively

stable credit risk rating of the Group’s

investment holdings.

Credit risk rating

At 31 January 2026

AAA

£m

AA

£m

A

£m

BBB

£m

Unrated

£m

Total

£m

Derivative assets

–

–

1.1

–

–

1.1

Total financial assets

–

–

1.1

–

–

1.1

Credit risk rating

At 31 January 2025

AAA

£m

AA

£m

A

£m

BBB

£m

Unrated

£m

Total

£m

Investment portfolio

Deposits with financial institutions

–

1.0

10.5

–

–

11.5

Debt securities

22.8

53.2

52.4

50.3

–

178.7

Money market funds

62.9

–

–

–

–

62.9

Total invested funds

85.7

54.2

62.9

50.3

–

253.1

Derivative assets

–

0.2

0.9

–

–

1.1

Total financial assets

85.7

54.4

63.8

50.3

–

254.2

#### Insurance reserves

Analysis of insurance contract liabilities at 31 January 2026 and 31 January 2025 is as follows:

At 31 January 2026

At 31 January 2025

£m

Gross

Reinsurance

assets

Net

Gross

Reinsurance

assets

Net

Incurred claims – estimate of the present value

of future cash flows

–

–

–

235.9

(88.9)

147.0

Incurred claims – risk adjustment

–

–

–

33.7

(28.2)

5.5

Remaining coverage – excluding loss component

–

–

–

46.3

9.3

55.6

Remaining coverage – loss component

–

–

–

1.8

–

1.8

Total

–

–

–

317.7

(107.8)

209.9

The Group’s total insurance contract liabilities, net of reinsurance assets, decreased by £209.9m in the year to 31 January 2026 from the

previous year end, entirely due to the sale of the Group’s Insurance Underwriting business to Ageas

23

on 1 July 2025. At 31 January 2025, these

balances were included within liabilities directly associated with assets held for sale.

Saga plc

Annual Report and Accounts 2026

37

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Financing

At 31 January 2026, the Group’s Net Debt

24

was £499.5m, £93.3m lower than at the start of the ﬁnancial year.

Net Debt

24

is analysed as follows:

£m

Maturity date

25

31 January

2026

31 January

2025

5.5% Corporate bond

July 2026

–

250.0

Loan facility provided by Roger De Haan

April 2026

–

75.0

Term loan

January 2031

335.0

–

DDTL

January 2031

–

–

RCF

January 2029

–

–

Spirit of Discovery Ocean Cruise ship loan

June 2031

117.5

143.0

Spirit of Adventure Ocean Cruise ship loan

September 2032

171.7

201.8

Pre-IFRS 16 lease liabilities

5.0

2.3

Less Available Cash

24,26

(189.7)

(79.3)

Add upfront Ageas

27

partnership proceeds

60.0

–

Net Debt

24

499.5

592.8

28

Net Debt

24

includes an add back of the £60.0m of upfront Ageas

27

partnership proceeds due to a restriction within the Group’s facilities with

HPS Funds

29

, where the proceeds from the Ageas

27

partnership cannot be recognised within Net Debt

24

until the working capital unwind

associated with moving motor and home to the partnership model has fully occurred.

Financial covenant compliance

The Group’s Leverage Ratio

24

, at 31 January 2026, was 3.7x (31 January 2025: 4.4x

28

), within the 8.0x covenant under the corporate facilities at

31 January 2026.

£m

31 January

2026

31 January

2025

Net Debt

24

499.5

592.8

28

Consolidated Pro Forma EBITDA

24

133.3

134.6

Leverage Ratio

24

3.7x

4.4x

28

The Group also has ﬁnancial covenants associated with its Ocean Cruise ship debt facilities, being a debt service cover ratio and an interest cover

ratio. The debt service cover ratio, at 31 January 2026, was 1.9x (31 January 2025: 1.4x), in excess of the 1.2x covenant (31 January 2025: 1.0x)

under the Ocean Cruise ship debt facilities at the same date. The interest cover ratio, at 31 January 2026, was 12.2x (31 January 2025: 7.9x),

in excess of the 2.0x covenant under the ship debt facilities at the same date.

£m

31 January

2026

31 January

2025

ST&H Group consolidated pro forma Trading EBITDA

24

126.8

103.9

ST&H Group consolidated debt service

66.0

75.3

Debt service cover ratio

1.9x

1.4x

£m

31 January

2026

31 January

2025

ST&H Group consolidated pro forma Trading EBITDA

24

126.8

103.9

ST&H Group consolidated total net cash interest expenses

10.4

13.1

Interest cover ratio

12.2x

7.9x

Change to facilities

At the start of the ﬁnancial year, the Group repaid in full its £250.0m corporate bond and the £75.0m drawings under the £85.0m loan facility

provided by Roger De Haan, which was also cancelled at the same time, and cancelled the existing £50.0m RCF. These repayments were funded

using the new £335.0m term loan secured from HPS Funds

29

.

Since issuing its interim results, the Group extended its RCF for an additional year, extending the contractual maturity to January 2029. There

have been no other changes to the facility and the RCF remains available to support working capital and general corporate purposes and

remained undrawn at 31 January 2026.

The Group also made scheduled repayments on its Ocean Cruise ship debt facilities in March 2025 and September 2025 for Spirit of Adventure

and in June 2025 and December 2025 for Spirit of Discovery, totalling £30.1m and £25.5m respectively.

24

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

25

Maturity date represents the date the principal must be repaid, other than the Ocean Cruise ship loans, which are repaid in instalments

26

Refer to Note 25 of the financial statements for information as to how this reconciled to a statutory measure of cash

27

Wholly owned UK subsidiaries of Ageas SA/NV

28

Following the Group’s refinancing and revised covenant definition, Net Debt and the Leverage Ratio have been re-presented at 31 January 2025

29

Certain funds, entities (or affiliates or subsidiaries of such funds or entities) and/or accounts managed, advised or controlled by HPS Investment Partners, LLC or its subsidiaries

#### Group Chief Financial Oﬃcer’s Reviewcontinued

Saga plc

Annual Report and Accounts 2026

38

![]()

#### Pensions

The Group’s deﬁned beneﬁt pension scheme liability, as measured on an International Accounting Standard 19R basis, decreased by £14.4m to

a £25.4m liability at 31 January 2026 (31 January 2025: £39.8m).

£m

31 January

2026

31 January

2025

Fair value of scheme assets

204.1

200.1

Present value of defined benefit obligation

(229.5)

(239.9)

Defined benefit pension scheme liability

(25.4)

(39.8)

The movements observed in the scheme’s

assets and obligations were impacted by

macroeconomic factors during the year,

where actual inﬂation levels reduced

compared with recent years, high-quality

long-term corporate bond yields remained

volatile and there continues to be rising cost

of living pressures. The present value of

deﬁned beneﬁt obligations decreased by

£10.4m to £229.5m, primarily as a result

of increases in bond yields over the year.

The fair value of scheme assets increased

by £4.0m, to £204.1m, largely driven by the

recovery plan and Section 75 contributions.

30

Wholly owned UK subsidiaries of Ageas SA/NV

Net assets

Since 31 January 2025, total assets

decreased by £312.7m and total liabilities

decreased by £324.7m, resulting in an

overall increase in net assets of £12.0m.

The reduction in total assets is primarily

due to:

•

a decrease in property, plant and

equipment of £14.5m;

•

a decrease in assets held for sale of

£425.9m following the sale of the Insurance

Underwriting business in the current year;

and

•

an increase in cash and short-term

deposits of £127.8m, mainly as a result

of the strong trading performance of the

Group in the current year, along with the

proceeds received in respect of the sale

of the Insurance Underwriting business

and the Ageas

30

partnership.

The decrease in total liabilities largely reﬂects:

•

a decrease in liabilities held for sale of

£346.9m following the sale of the Insurance

Underwriting business in the current year;

•

a decrease of £38.7m in financial liabilities,

which is mainly due to a reduction of

£54.3m in bonds, bank loans and other

loans, as a result of the repayment of

£55.6m of capital repayments on Spirit of

Discovery and Spirit of Adventure facilities.

This has been partially offset by an increase

of £12.3m in lease liabilities following

delivery of the River Cruise ship, Spirit of the

Moselle, in the first half of the current year;

•

a decrease of £14.4m in the retirement

benefit scheme liability; and

•

an increase of £75.4m in contract liabilities

due to the receipt of £60.0m of upfront

partnership proceeds from Ageas

30

and

improved future bookings outlook in Travel.

Saga plc

Annual Report and Accounts 2026

39

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Going concern

The Directors have assessed the Group’s

ability to continue as a going concern over

the period to 30 April 2027, being at least

12 months from the date of approval of the

Annual Report and Accounts. This

assessment considered the Group’s current

liquidity position, ﬁnancial forecasts, debt

facilities, covenant compliance and principal

risks. The review included both the

Board-approved base case and a severe but

plausible stressed scenario.

Under the base case, the Group maintains

Available Cash

31

in excess of internal minimum

liquidity requirements throughout the

assessment period. No drawdown of the

Group’s £33.4m RCF or £116.6m DDTL

facility is required, and the Group remains in

compliance with all ﬁnancial covenants linked

to its debt facilities.

The stressed scenario models multiple

downside risks occurring concurrently

across the assessment period. These

include lower trading performance across

Ocean Cruise, River Cruise and Holidays,

reﬂecting a reduction in load factors for

Ocean Cruise from 93% for the year ended

31 January 2026 to 88% over the

assessment period, a 1-2% reduction in per

diems in River Cruise and softer customer

volumes in our Holidays business;

lower-than-planned beneﬁt realisation and

increased operating pressures within

Insurance Broking; and a competitive savings

market combined with weaker demand for

our other products in the Money division.

The scenario additionally incorporates a

cyber-related operational disruption

aﬀecting both Cruise and Insurance, as well as

certain adverse non-trading cash impacts,

including higher ABTA bonding requirements.

Together, these stresses reduce proﬁtability

and cash generation relative to the base case.

31

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

32

Wholly owned UK subsidiaries of Ageas SA/NV

#### Group Chief Financial Oﬃcer’s Reviewcontinued

In forming their conclusion, the Directors

considered the Group’s exposure to the crisis

in the Middle East and the increased volatility

in global energy markets. Saga is 100%

hedged against foreign exchange risk for both

2026/27 and 2027/28 and is 100% and 75%

hedged for commodity risk, respectively.

However, the Group remains directly

exposed to risks associated with supply

constraints for marine fuel in its Cruise

operations and, indirectly, to jet fuel through

the Holidays business unit’s partnerships with

airlines. Additional reverse stress testing

indicates that, in 2026/27, Saga could

withstand a reduction in planned EBITDA of

more than 50% before breaching its leverage

covenant and losing access to currently

undrawn debt facilities.

The Directors also considered additional

downside risks not explicitly modelled,

including regulatory, operational and

economic uncertainties. These were

assessed as either remote within the going

concern period or mitigated through existing

controls and contingency planning.

Having reviewed the forecasts, stress testing

and associated risk analysis, the Directors

are satisﬁed that the Group can expect to

remain in compliance with its debt covenants

and retain access to currently undrawn

facilities even under the stressed scenario.

Noting that it is not possible to accurately

predict all possible future risks to the Group’s

trading, based on this analysis and the

scenarios modelled, they have concluded

that the Group has adequate resources to

continue in operational existence for the

foreseeable future and that there are no

material uncertainties that may cast

signiﬁcant doubt on the Group’s ability to

continue as a going concern. Accordingly,

the ﬁnancial statements to 31 January 2026

have been prepared on a going concern basis.

#### Dividends and ﬁnancial priorities for 2026/27

#### Dividends

Given the Group’s priority of reducing

Net Debt

31

, the Board of Directors does not

recommend payment of a ﬁnal dividend for

the 2025/26 ﬁnancial year, nor would this

currently be permissible under ﬁnancing

arrangements and while the ship debt facility

deferred amounts are outstanding.

#### Financial priorities for 2026/27

The Group’s ﬁnancial priorities for the

current ﬁnancial year are to reduce Net

Debt

31

via capital-light growth, continue

to build on the momentum in our Travel

businesses and Insurance Broking ahead

of the full transition to the partnership

with Ageas

32

.

Mark Watkins

Group Chief Financial Oﬃcer

20 April 2026

Saga plc

Annual Report and Accounts 2026

40

![]()

#### Our ESG framework

### OUR COMMITMENT

### TO ESG

At Saga, we recognise the importance of Environmental,

#### Social and Governance (ESG) and continue to make progress with our ESG agenda.

#### Environmental, Social and Governance

In 2025, we refreshed our ESG framework

to ensure the continued applicability to our

business and our stakeholders’ priorities.

Progress was made against our existing key

performance indicators (

KPIs

) and targets,

which we track and report on within our

ESG Report.

Within our refreshed strategy, we have

ensured our customer remains at the

centre, with our key focus being to deliver

meaningfully diﬀerentiated products at

great value. We are committed to being

respectful of our customers’ data and

continuing to assess their changing needs.

In addition to simplifying our ESG framework,

we continued to focus on creating an engaged,

inclusive and diverse culture for our colleague

base. This includes launching our new Diversity,

Equity, Inclusion and Belonging (

DEI&B

)

Policy and developing internal training to

support and equip our teams. This training

will be launched in 2026. We have included

society in our refreshed framework, enabling

us to further focus on supporting causes our

customers and colleagues care about.

The environment remains a key area of focus

as Saga. During the year, our highlights

included continuing to calculate a complete

Scope 1-3 emissions footprint and starting to

transition our ﬂeet vehicles away from diesel

and trialling electric vehicles. In addition, we

continue to support the UK Government’s

commitment to net zero by 2050.

To further this, during the year we have

developed an actionable net zero roadmap

with meaningful targets that we can aspire to

achieve with tangible actions and initiatives

comprised of ﬁve key principles.

•

Fuels and power

– Continuing to review

our options for our ships and vehicles

•

Partners and suppliers

– Work with our

partners and suppliers to encourage

sustainable process

•

Operational efficiencies

– Make our

operations more efficient

•

Reducing waste

– Implement different

practices to reduce waste

•

Product development

– Continue to

consider sustainability when developing

products and experiences

R e s p o n s i b le b u s in e s s

R

u

n

o

u

r

b

u

s

i

n

e

s

s

i

n

a

r

e

s

p

o

n

s

i

b

l

e

a

n

d

s

u

s

t

a

i

n

a

b

l

e

w

a

y

#### Colleague

Colleagues can be themselves and

perform at their best

#### Society

Support

causes

that are

important

to our customers

and colleagues

#### Environment

Manage our

impact on the

environment

#### Customer

Build customer trust

These principles have detailed action plans

which will be monitored and tracked to

completion. Our progress will be reported

within our annual ESG report.

Our Executive Team is remunerated against

customer satisfaction and our ESG targets

including carbon footprint, charity

partnerships and colleague diversity.

Saga plc

Annual Report and Accounts 2026

41

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Environmental, Social and Governancecontinued

#### Our climate-related financial disclosures

We recognise the importance of the Task

Force on Climate-related Financial

Disclosures (

TCFD

) in providing a framework

for transparent reporting around

climate-related risks and opportunities.

In support of the framework, and in line with

our obligations under Financial Conduct

Authority UK Listing Rule (

UKLR

) 6.6,

the following pages set out our updated

disclosures consistent with the TCFD

recommendations on climate-related

ﬁnancial disclosures, including the TCFD

guidance for all sectors.

During the year, we continued to ensure that

our responses to sustainability-related risks,

were incorporated into our business planning

processes, which formed the basis of certain

key judgements linked to ﬁnancial

performance and the integration of climate

risk into our viability modelling.

The Board oversees climate-related risk

exposure within its risk management

framework. The Board is informed of

climate-related issues on a regular basis,

through management reporting and

escalation through its Committees.

The Board has overall accountability for risks

associated with climate change and commits

to including climate-related risk formally on

the Board agenda, including the oversight

of emissions performance and embedding

climate resilience into risk management, as

part of the wider ESG strategy. Our

Non-Executive Director designated as our

ESG Champion, Gemma Godfrey, provides

Board-level advocacy for ESG, including

factors related to climate change.

In 2025, the Audit Committee and the

Risk Committee were combined, providing

complete oversight of the identiﬁcation of

risks within the risk framework, which

includes ESG risk. The Audit and Risk

Committee also oversees the framework of

internal controls, which includes those

relating to ESG. The Audit and Risk

Committee examines climate-related risk as

part of its consideration of principal risks and

uncertainties (

PRUs

). The Audit and Risk

Committee also discusses the Group’s

overall risk tolerance, strategy and ability to

detect new risks, including those related to

climate change. The Committee Chair

reports their recommendations to the

Board, outlining the PRUs, how they are

identiﬁed and any mitigating actions.

The Audit and Risk Committee monitors the

integrity of the Group’s ﬁnancial statements

to oversee the eﬀectiveness of internal

control systems.

4

#### Metrics and targets

Find out more on page 47

1

#### Governance

Find out more to the right

2

#### Strategy

Find out more on page 43

3

#### Risk management

Find out more on page 47

The Operating Board is tasked with ESG

delivery, including climate-related risk

assessment, and ensuring that action and

performance management for climate issues

are delivered throughout the organisation.

It also holds responsibility for overseeing

major capital expenditure, acquisitions and

divestitures. The Operating Board reports to

the Board through the Group Chief Executive

Oﬃcer (

CEO

).

Find out more in division of

responsibilities on page 70

We have an established ESG Steering

Committee, with representation from senior

leaders across our business units and key

Group functions. This Committee is chaired

by the Chief People Oﬃcer and has

responsibility for implementing ESG

initiatives and monitoring ESG risks, which

include measures relating to climate change.

This Committee reports into the Operating

Board which is chaired by the Group CEO

through the Chief People Oﬃcer.

In 2025, we refreshed our ESG strategy,

which includes a focus on managing our

impact on the environment. Both the

Operating Board and plc Board were

engaged in the strategy development

process and approval. The refresh ensures

that it continues to be relevant to the

organisation and reﬂects future business

priorities.

Management incentives are partially tied

to the achievement of the ESG targets

described within our 2026 ESG Report.

#### Board and Committee responsibilities

#### Task Force on Climate-related Financial Disclosures Report

Overall accountability for management of climate-related risks and opportunities.

Discussed bi-annually and as needed, following escalation from its Committees.

1

#### Governance

#### Board

Oversees the risk

management

framework and

internal controls

relating to climate

risk management and

broader ESG topics.

Audit and Risk

Committee

Links policy on DEI&B

to strategy and

promotes diversity

in new appointments.

Nomination

Committee

Sets

performance-linked

pay schemes, including

implementation

of ESG-related

incentives.

Remuneration

Committee

Implements

ESG strategy

and ensures

integration of ESG

considerations within

strategies, budgets

and operating plans.

Operating

Board

Supports delivery of

ESG targets and drives

ESG accountability

across the business

units and Group

functions.

ESG Steering

Committee

Saga plc

Annual Report and Accounts 2026

42

![]()

In 2025, our ESG strategy was refreshed.

This refresh continued to acknowledge the

environment as a priority. This year, we

continued to work towards our targets

focussed on calculating Scope 3 emissions,

developing the actions and initiatives which

form our net zero roadmap and introducing

low-carbon technologies to our cruise ship

ﬂeet. More details on our net zero roadmap

can be found in our 2026 ESG report.

As reported in our 2025 Annual Report and

Accounts, we completed a climate scenario

analysis to assess the resilience of the

Group against potential future climate

change impacts.

This was refreshed in 2025 with new global

regions included. The refresh did not show

any signiﬁcant changes in the types of risks

and opportunities we are exposed to, or the

severity of these risks and opportunities.

We are satisﬁed that our refreshed strategy

supports the mitigation activities as outlined

within our scenario analysis.

Our climate scenario analysis (as detailed on

page 46) involved engagement with each of

our business units, facilitated by key central

functions, including risk and ﬁnance, and

supported by external advisers.

We assessed climate-related risks across our

business units and within our key operating

regions. The timeframes used in our scenario

analysis were chosen for their relevance, both

to our own operations, including the lifespan

of our assets, and to international pledges on

emissions reductions.

Risks and opportunities were evaluated on a

sectoral and geographical basis in alignment

with the climate-related risk and opportunity

categories described within tables A.1.1 and

A.1.2 of the TCFD Implementation Guidance.

Our most signiﬁcant risks and opportunities

are described in the table overleaf.

2

#### Strategy

#### Developing actions and initiatives for our net zero roadmap

Since the sale of our Insurance

Underwriting business and the

consolidation of our Cruise and Holidays

businesses, Travel now accounts for

the majority of our carbon emissions.

We are continually exploring ways in

which we can reduce our emissions

footprint. During the year, we continued

installation of shore power connectivity

for our ﬂeet, allowing our ships’ engines

to be turned oﬀ when in port, reducing

emissions when compared with using

marine fuel. Although there have been

delays due to supply issues, we are

aiming to convert our entire ﬂeet to

this technology by the end of 2026.

Following successful trials in 2024, we

continued to utilise fatty acid methyl

ester (

FAME

) biofuel on board our

ocean ﬂeet. Our ships have maintained

their ‘A’ ratings in key international

energy eﬃciency rating schemes.

Other measures taken during the

year include the phasing out of diesel

and introduction of electric vehicles

to our car ﬂeet and working towards

minimising waste on our ships. We

have established a dedicated working

group, who are actively reviewing

further opportunities to make

reductions in our carbon emissions.

Saga plc

Annual Report and Accounts 2026

43

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Environmental, Social and Governancecontinued

2

#### Strategycontinued

Description

Growing exposure to regulatory requirements,

including emissions taxation, carbon pricing and

reporting burden, increases costs across all

business units. Potential reputational damage,

and litigation, arise due to incidents of

non-compliance with more rigorous regulation.

Description

Adaptation to lower-carbon practices, including

the retro-ﬁt of ships, use of FAME biofuel, use of

sustainable aviation fuels (Cruise and Holidays)

and digital media products (Publishing) drive

increasing costs and product pricing. Failure to

adapt could lead to reputational damage and

competitive disadvantage.

Mitigation

Saga has tracked emissions for several years,

building an understanding of emissions sources.

Our Cruise ﬂeet is relatively new and less polluting

than industry counterparts. Saga is continuing to

evolve our net zero roadmap, aligned with the UK

Government’s 2050 target, while existing

practices, including the utilisation of FAME biofuel,

enhanced hull cleaning and shore power

connectivity, are reducing emissions over time.

Mitigation

Saga will proactively implement strategic initiatives,

including a net zero roadmap focussed on

maintaining competitiveness. The ongoing

transition to digital media products, alongside

media content focussed on environmental

protection, aligns with an increasingly

climate-conscious customer base.

Category

T

Transition

Business units

Cruise, Holidays,

Insurance, Money

and Publishing

Time horizon

#### Task Force on Climate-related Financial Disclosures Reportcontinued

Category

T

Transition

Business units

Cruise, Holidays,

Insurance and

Publishing

Time horizon

#### Risks

Description

Increasingly severe rain, drought, heat and storm

events cause supply chain disruption, leading to

reduced customer experience and increased

business costs. Incidents of severe weather aﬀect

both Cruise and Holidays itineraries and the

availability of supplies across business activities.

Increased insurance claims for property damage

(motor and home lines)

1

, and risks to health

(private medical and travel lines) aﬀect claims

frequency, proﬁtability and reinsurance costs.

Damage to customers’ assets may also lead to

withdrawals from savings accounts.

Description

Sea level rise and altered weather patterns

result in increased coastal erosion and ﬂooding.

Port operations (Cruise), beach front

destinations (Holidays), property (Insurance)

and general supply chains (including Publishing)

are disrupted. Consequent ﬂooding and

infrastructure damage leads to general

disruption and complaints.

Mitigation

Cruise and Holidays itineraries are continually

reviewed and updated in response to incidents,

including those related to weather. Following our

partnership with Ageas

2

, we no longer have an

in-house underwriter. Going forward, our Insurance

control measures are largely dependent on

third-party underwriters. Engagement and

communication with our third party underwriters

is key to developing controls.

Mitigation

The Travel business model allows ﬂexibility in the

sites visited for Cruise and accommodation used

for Holidays, enabling adaptability to changing

weather patterns. Following our partnership with

Ageas

2

, we no longer have an in-house underwriter.

Going forward our insurance control measures are

largely dependent on third-party underwriters.

Engagement and communication with our third

party underwriters is key to developing controls.

Communication with customers around delays to

the Saga Magazine delivery and our digital Magazine

via the app may mitigate reputational impact.

Category

P

Physical

Business units

Cruise, Holidays,

Insurance, Money

and Publishing

Time horizon

Category

P

Physical

Short term

(up to 2030)

Short term

(up to 2030)

Medium term

(2031–2040)

Medium term

(2031–2040)

Long term

(2041–2050)

Long term

(2041–2050)

Business units

Cruise, Holidays,

Insurance, Money

and Publishing

Time horizon

Short term

(up to 2030)

Medium term

(2031–2040)

Long term

(2041–2050)

Short term

(up to 2030)

Medium term

(2031–2040)

Long term

(2041–2050)

1

The assessment looks back and considers any risks associated with all our operations within the year. Where operations have changed following the partnership with wholly owned

UK subsidiaries of Ageas SA/NV, this will be reflected in our 2027 Annual Report and Accounts

2

Wholly owned UK subsidiaries of Ageas SA/NV

#### Acute physical

#### Chronic physical

#### Policy and legal

#### Market and technology

Saga plc

Annual Report and Accounts 2026

44

![]()

#### 115,896 tCO

2

e

Scope 1 and 2 emissions

2024/25 – 107,766 tCO

2

e

#### Energy and resource efficiencyProducts and servicesMarket resilience

#### Opportunities

Description

Collaboration with supply chains, including

ship technology providers and fuel suppliers,

will enable the introduction of energy savings

to Cruise activities.

Increased use of low-emission drop-in fuels,

improved ship speciﬁcations on new vessels,

and retro-ﬁt of technology to existing vessels

can improve asset eﬃciency, extending asset

life and ensuring Cruise products remain

relevant into the future.

The ongoing shift to digital media products,

from traditional paper products, will reduce

operational costs and improve climate

resilience.

Description

The physical impacts of climate change may

open new geographies for travelling and

incentivise innovative travel oﬀerings at

diﬀering times of the year.

Customer involvement in sustainability-

focussed holidays, media products focussed

on sustainability themes, and other avenues,

provide a growing method of engagement

with our customer base.

ESG themes can increasingly feature in

product portfolios, including within insurance

and investment products.

Description

Group-wide net zero planning provides an

opportunity to improve resilience, through

understanding decarbonisation routes and

opportunities to engage with, and strengthen,

supply chains.

Climate-conscious ﬁnancial products can be

tailored to reward customers for sustainable

behaviours.

Saga plc

Annual Report and Accounts 2026

45

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Task Force on Climate-related Financial Disclosures Reportcontinued

#### Scenario analysis

During 2025, we reviewed our scenario

analysis to ensure alignment with the

recommendations of the TCFD. We utilised

a range of scenarios across both normative

and exploratory pathways. Our 2025 review

was based on the initial analysis, which was

completed in 2023. We intend to revisit this

analysis on a regular basis to ensure changes

to our operating model continue to be

considered and are aligned to upcoming or

emerging regulatory requirements. A full

refresh is planned for 2026.

Climate scenarios

Our climate scenario analysis examined three

Shared Socioeconomic Pathway (

SSP

)

scenarios from the Intergovernmental Panel

on Climate Change (

IPCC

) and three

transition scenarios from the International

Energy Agency (

IEA

). We also considered

sector-speciﬁc transition guidance from the

International Maritime Organization (

IMO

)

and UMAS. These scenarios were selected

as the most current projections of future

climate change relevant to Saga’s

business activities.

Geographic regions

In 2025, we increased the number of global

regions considered as the focus of our

scenario analysis, based on their signiﬁcance

to the operations of our business units.

Global regions are as deﬁned by the IPCC.

The global regions reviewed were:

•

UK;

•

Mediterranean;

•

Southern Africa;

•

South Asia;

•

Europe; and

•

Eastern North America.

The UK region is signiﬁcant as the base for

the majority of our operations and as the

location of the majority of our assets,

customers, and insured properties and

vehicles. The other global regions selected

collectively contribute the majority of

revenue for our Travel business as

destination locations.

Time horizons

We considered the following time horizons:

•

Short term (up to 2030)

•

Medium term (2031–2040)

•

Long term (2041–2050)

Time horizons up to 2050 were assessed, due

to the signiﬁcance of this date for transition

scenarios, in alignment with international

pledges on emissions reductions and the

expected manifestation of signiﬁcant physical

climate impacts by this date.

Methodology

We conducted an initial desktop study to

identify Saga’s resilience to potential climate

impacts, based on our selected climate

scenarios, across our chosen regions and

time horizons.

We then conducted workshops with risk,

ﬁnance and operational subject matter

experts, across each of our business units

and key Group functions.

Based on the outputs of these workshops,

risks were assessed for their impact and

likelihood and aligned to Saga’s risk

management framework and scoring

mechanism.

Summary of findings

Our ﬁndings highlighted the shorter-term

adaptation to a low-carbon economy and

increasing exposure to regulatory

requirements, including emissions taxation

and carbon pricing, as well as a growing

reporting expectation, as key transition risks

to the Group. In the longer term, we found

that the increasingly severe acute and

chronic impacts of climate change could

disrupt supply chains, leading to negative

impacts on customer experience, higher

insurance premiums and supply chain issues.

Our ﬁndings identiﬁed that our strategy

remains appropriate, based on the risks and

opportunities identiﬁed within each scenario,

although we recognise the need to continue to

develop our climate resilience going forward.

2

#### Strategycontinued

#### Environmental, Social and Governancecontinued

Scenario models utilised

Scenario summary

#### Low-emission

#### (best-case) scenario

Physical climatic impacts are minimised and are less

severe than in the medium- and high-emission scenarios.

Advancements in technical and operational eﬃciency

temper growth in energy demand across sectors and

alternative fuels contribute the majority of supply to the

shipping sector.

Physical: IPCC SSP1-2.6: projected global

temperature increases of 1.3°C–2.4°C by 2100.

Transition: Net zero emissions by 2050 UMAS

– 1.5°C; IMO – 1.5°C to below 2°C.

#### Medium-emission

#### (most likely) scenario

Physical climatic impacts are more severe than in the

low-emission scenario but less severe than in the

high-emission scenario. Signiﬁcant emission reductions

occur within electricity generation, despite a doubling of

demand driven by increased electriﬁcation. Transport and

industry see a less marked fall in emissions, with increased

energy demand in regions without net zero pledges

partially oﬀsetting emissions reduction.

Physical: IPCC SSP2-4.5: projected global

temperature increase of 2.1°C–3.5°C by 2100.

Transition: IEA Announced Pledges Scenario –

1.7°C.

#### High-emission

#### (worst-case) scenario

Physical climatic impacts are more severe than in the

medium-emissions scenario. The energy mix of fossil fuels

falls slightly, although overall energy demand is increased,

driven by growing populations, higher incomes and rising

temperatures increasing demand for space cooling

(e.g. air conditioning).

Physical: IPCC SSP5-8.5: projected global

temperature increase of 3.3°C–5.7°C by 2100.

Transition: IEA Stated Policies Scenario – 3.5°C.

#### Summary of scenarios analysed

Saga plc

Annual Report and Accounts 2026

46

![]()

Process for identifying and scoring risks

Climate risk considerations have been built

into the Group risk management framework,

which was applied across our business units.

Risks were identiﬁed and assessed against

the Group risk assessment matrix, which

scores frequency and probability of risks

against their impact. As an evolution of our

Group risk assessments matrix, an ESG

category will be incorporated within the

future risk assessments used across the

Group, ensuring ESG considerations

(including climate-related impacts) are

captured. ESG risks were considered at

a business unit level and reported to the

relevant boards and risk committees.

The Board is responsible for setting risk

appetite and associated metrics. Where risks

are considered out of appetite, or where

mitigation measures are insuﬃcient, actions

are assigned to resolve this.

Risk appetite status and action plans to

resolve out-of-appetite risks are reported

to the Audit and Risk Committee on a

regular basis.

Accountability for management of

climate-related risks are held by the relevant

business unit leadership team and, at the

Group level, by the Group CEO.

Find out more in risk management on

pages 49-50

Our published set of ESG targets focus on the

key themes of our ESG framework, including

environment. Our executive remuneration

plans are partially tied to performance against

these ESG targets, which include continuing

to track against our net zero roadmap.

More details about our remuneration can be

found on page 89.

Following on from our previous reporting,

we are committed to the following KPIs:

•

Maintain an ‘A’-rating on our owned ships in

the Energy Efficiency Existing Ship Index

(

EEXI

) and Carbon Intensity Indicator (

CII

)

ratings up to December 2026 and

investigate ways to improve EEXI and CII

scores beyond December 2026.

Climate-related risks were scored based on

the signiﬁcance of their ﬁnancial, operational

and regulatory impact, consistent with other

categories of risk.

Climate-related risks have been documented

alongside key controls used to mitigate risk.

Process to manage climate-related risks

Climate-related risks were considered at a

business unit level by management and

reported to the relevant boards and risk

committees. Risks were escalated as

required. ESG including climate change has

been identiﬁed as one of Saga’s PRUs, which

are considered by the Audit and Risk

Committee, comprising three Non-Executive

Directors during the year

3

.

•

Introduce shore power capability on 100%

of our River and Ocean Cruise vessels by

December 2026

4

.

Saga uses a cross-industry greenhouse gas

(

GHG

) emissions metric (tonnes of carbon

dioxide equivalent (

tCO

2

e

) per unit of Trading

EBITDA

5

), and we continue to develop our

capability in understanding our emissions

performance and areas for improvement.

We continue to calculate and report

emissions covering Scopes 1-3 in alignment

with the GHG Protocol and UK Government

conversion factors for company reporting.

Further detail is available in our Streamlined

Energy and Carbon Report (

SECR

) below.

The introduction of shore power capability

on our River Cruises has been completed.

Our Ocean Cruise vessels are being equipped

with the technology with a target completion

date of December 2026.

Saga is committed to supporting the

UK Government’s commitment to net zero

by 2050. In 2025, we investigated the key

principles required to meet a net zero target

by 2050. We will continue to track against our

net zero roadmap within our ESG Report.

Find out more about our

ESG KPIs and targets,

including GHG emissions,

in our 2026 ESG Report

#### Energy and carbon statement

Saga reports all emissions sources within

its operational boundary pursuant to the

Companies (Directors’ Report) and Limited

Liability Partnerships (Energy and Carbon

Report) Regulations 2018, which implement

the Government’s policy on SECR.

Further reporting on Scope 3 emissions

and energy eﬃciency is available in our

2026 ESG Report.

Greenhouse gas emissions in tCO

2

e

Emissions scope

2025/26

2024/25

Scope 1

6

115,195

6

107,015

Scope 2 (location-based)

701

751

Scope 2 (market-based)

20

219

Scope 3 (business travel)

122

126

Total Scope 1, 2 (location-based) and 3 (business travel)

116,018

107,892

Scope 1, 2 (location-based) and 3 (business travel) emissions

intensity per £m Trading EBITDA

5

758

787

3

Julie Hopes, Non-Executive Director, resigned from the Board with effect from 27 February 2026. At the date of signing this report, the Audit and Risk Committee comprises two

Non-Executive Directors.

4

Delayed from December 2025 due to hardware supply issue

5

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

6

Includes fugitive refrigerant emissions of 296tCO

2

e (2025/26) and 3,110 tCO

2

e (2024/25) outside the required scope of SECR requirements, reported on a voluntary basis.

This increase in emissions associated with refrigerants was due to better reporting and data collection associated with Cruise ship refrigerant gases

Methodology

Emissions calculations were based on the

UK Government’s Environmental Reporting

Guidance (2013), the GHG Protocol

(2004:2015) and the UK Government’s

GHG Conversion Factors for Company

Reporting (2024).

In limited instances, where primary data

for purchased energy was not available,

assumptions were made based on averages

for surrounding months within the same site

to account for energy performance and

seasonal variation.

3

#### Risk management

4

#### Metrics and targets

Saga plc

Annual Report and Accounts 2026

47

Financial statements

Additional information

Governance

Strategic Report

![]()

Emissions summary and rationale

Saga’s 2025/26 SECR-aligned emissions

footprint (covering fuel combusted in

Company controlled and owned vehicles and

sites, purchased electricity and business

travel related to rented vehicles) was

116,018 tCO

2

e, with an intensity of 758 tCO

2

e

per £m Trading EBITDA

7

. Our combined

Scope 1 and 2 footprint was 115,896 tCO

2

e.

Total energy consumption was 425,285

megawatt hours.

Between 2025 and 2026, the emissions

intensity of UK grid electricity reduced by

15% due to changes in the impact of energy as

well as increase in power derived from natural

gas compared with previous years.

The average temperature across the

reporting period increased from 9.78°C

to 10.03°C.

During the reporting period, our emissions

associated with methane (

CH

4

) from marine

fuel totalled 48 tCO

2

e, our nitrous oxide

(

N

2

O

) emissions totalled 1,400 tCO

2

e and

sulphur (

S

) totalled 164 tCO

2

e. These all

increased from 2024/25, in line with the

increase in marine fuel used on Spirit of

Adventure and Spirit of Discovery.

Emissions (tCO

2

e)

2025/26

2024/25

CH

4

48

45

N

2

O

1,400

1,252

S

164

156

We utilised a FAME 10% biofuel mix across

4,740 tonnes of fuel in our cruise vessels,

Spirit of Adventure and Spirit of Discovery.

Per tonne of fuel, this reduced emissions by

6% compared with marine gas oil and 4%

when compared with marine fuel oil.

The IEA and International Renewable Energy

Agency predict that FAME will become a

more viable fuel alternative as production

and yield improve towards 2030.

Noting the targets set out in UKLR 6.6.6R(9),

the Board is committed to improving its

diversity in the coming years. At 31 January

2026, female Board representation was

29%

7

, below the 40% recommendation

of the FTSE Women Leaders Review,

while the Board met the Parker Review

recommendation that one Non-Executive

Director identify as being from an ethnically

diverse background.

We do not yet meet the recommendation that

at least one of the CEO, Chief Financial Oﬃcer

(

CFO

), Senior Independent Director (

SID

) or

Chair roles be held by a woman.

Colleague gender identity or sex

Number of

colleagues

8

Percentage of

colleagues

8

Number of

senior managers

9

Percentage of

senior managers

9

Men

1,759

60%

21

58%

Women

1,177

40%

15

42%

Not specified/prefer not to say

–

–

–

–

Board and executive gender identity or sex

Number of

Board members

Percentage of

the Board

Number of

senior positions

on the Board (CEO,

CFO, SID, Chair)

Number in

executive

management

10

Percentage of

executive

management

10

Men

5

71%

11

4

7

78%

12

Women

2

29%

11

–

2

22%

12

Not specified/prefer not to say

–

–

–

–

–

Board and executive ethnic background

Number of

Board members

Percentage of

the Board

Number of

senior positions

on the Board (CEO,

CFO, SID, Chair)

Number in

executive

management

10

Percentage of

executive

management

10

White British or other White

(including minority-white groups)

6

86%

11

4

9

100%

Mixed/Multiple ethnic groups

–

–

–

–

–

Asian/Asian British

1

14%

11

–

–

–

Black/African/Caribbean/Black British

–

–

–

–

–

Other ethnic group, including Arab

–

–

–

–

–

Not specified/prefer not to say

–

–

–

–

–

#### DEI&B

7

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

8

Includes all colleagues, senior management, executive management and Board at 31 January 2026

9

While Provision 23 of the UK Corporate Governance Code defines ‘senior management’ as the layer below the Board and the Company Secretary and their direct reports,

we believe it most appropriate to disclose the gender balance of our Operating Board and Senior Leadership Team, at 31 January 2026

10

Defined as the Operating Board members and Company Secretary in accordance with UKLR 6.6.6R(10)

11

Julie Hopes, Non-Executive Director, resigned from the Board with effect from 27 February 2026. At the date of signing this report, female representation on the Board was 17%

and the ethnic background of Board members was 83% White British or other White and 17% Asian/Asian British

12

Jerry Toher, CEO of Saga Personal Finance, resigned from his position with effect from 31 January 2026. At the date of signing this report, female representation in executive

management was 25%

We set externally published targets to

develop female representation on the Board

to at least 40% by 2027, and to maintain at

least one Director from an ethnically diverse

background by the same date.

In accordance with the UKLR, the tables

below detail the diversity proﬁle of the Board

and executive management.

This data was collated from our colleague

database, populated using information

provided by each individual at recruitment or

during our diversity data collection exercise.

Our colleagues are asked to select their

relevant characteristics on both sex/gender

and ethnicity.

The Nomination Committee Report on

pages 72-74 sets out further detail on

our approach to Board diversity.

Gender pay report

We support the UK Government’s ambition

to address the gender pay gap. Our report

detailing our gender pay gap and

commitments can be found on our website

(www.saga.co.uk/gender-pay-review).

We set a target to increase female

representation across senior management

positions and above to 50% by 2027.

#### Environmental, Social and Governancecontinued

Saga plc

Annual Report and Accounts 2026

48

![]()

#### Board assessment of risk management and internal control

Our Board has ultimate responsibility for

the Company’s risk management, internal

control and risk culture. It is also responsible

for regularly reviewing the eﬀectiveness

of risk management and control systems,

ensuring that there is an ongoing systematic

process for identifying, evaluating and

managing the emerging and principal risks

faced by Saga.

This system accords with the Financial

Reporting Council’s guidance on risk

management, internal control and related

ﬁnancial and business reporting, and was

in place for the year under review and up to

the date of approval of this Annual Report

and Accounts.

Risk maturity is measured, and all business

units (

BUs

) seek to continuously improve

their maturity over time, in line with the

targets set. Risk objectives are set for all

members of the Operating Board, with an

end-of-year assessment against the

achievement of these objectives.

#### Risk framework

Saga developed its risk management

framework to best suit the diversity of its

BUs, regulatory requirements and industry

standards. This ensures the required levels

of risk maturity are maintained in our

ﬁnancial services businesses, while enabling

Travel to place more focus on the risk

framework elements which are appropriate

for their business.

Our risk management framework is made up

of the following: risk strategy and plan, risk

governance, risk appetite, incident

management, and risk and control registers.

Risk maturity against each element of the

risk framework is assessed for each BU and

Group function, with plans in place to ensure

continual improvement.

#### Risk strategy and plan

Our risk strategy and plan, which are aligned

with our overarching strategy, are considered

and approved annually.

Risk governance

The main consideration within risk

governance is the Board management of

risk and subsequent delegation to risk

committees and other governance forums.

This ensures that risk is managed eﬀectively

and that there is appropriate oversight

through reporting and accountability deﬁned

within each committee’s Terms of Reference

and, where applicable, through the application

of the Senior Managers and Certiﬁcation

Regime. Additionally, the suite of Saga risk

policies, including, but not limited to, conduct

risk, incident management and internal

control, deﬁne our risk management

framework and high-level expectations

of the 1

st

and 2

nd

line in respect of risk

management activity.

Incident management

The 1

st

line business areas are responsible

for raising risk incidents identiﬁed in a timely

manner, conducting appropriate root cause

analysis to prevent recurrence and resolving

incidents promptly. The 2

nd

line oversees this

activity to ensure appropriate resolution of

incidents, fair customer outcomes, policy

adherence and that appropriate actions are

implemented to avoid recurring incidents.

1

2

nd

and 3

rd

line roles for Saga Services Limited and Saga Personal Finance are separated in line with professional and best practice standards

#### Risk management

### EFFECTIVELY

### MANAGING OUR RISKS

Eﬀective risk management and control is achieved through application of the

‘three lines of defence’ model as follows:

Governing body

Accountability to stakeholders for Group oversight

Management

Actions (including managing risk)

to achieve organisational objectives

External assurance providers

Internal Audit and

Assurance (

IAA

)

Independent

assurance

1

st

line roles

Provision of

products/services

to customers and

managing risk

2

nd

line roles

Expertise, support,

monitoring and

challenge on

risk-related matters

2

nd

and 3

rd

line roles

1

Independent and objective

assurance and advice

on all matters related

to the achievement

of objectives

Expertise, support,

monitoring and challenge

on risk-related matters

Governing body roles:

integrity, leadership and transparency

#### Our governance framework

Saga plc

Annual Report and Accounts 2026

49

Financial statements

Additional information

Governance

Strategic Report

![]()

Risk and control registers

Each BU and Group function is responsible

for identifying and managing its risks and

associated key controls, which are captured

on risk and control registers and scored

using a risk matrix that rates risk against

both impact and likelihood. Key controls

are subject to design and operational

eﬀectiveness testing by the business and

validated through periodic 2

nd

line assurance

reviews, with action taken where controls are

found to be ineﬀective. Our risk registers help

to identify the top risks facing the various

businesses, which in turn inform our principal

risks and uncertainties.

Risk appetites

Saga’s Board-approved appetite statements

focus on the most key areas of risk for Saga,

providing our Board with visibility and

oversight of our exposure to these risks

compared with appetite. In particular, the

Board oversight ensures that we promptly

and appropriately respond to any risks which

are out of appetite, or which are moving

towards becoming out of appetite. Our risk

appetites are designed to support the

achievement of our strategy and be used

in key decision making.

Risk maturity

Each BU is assessed periodically against

our risk maturity matrix across both the 1

st

and 2

nd

lines of defence, with actions agreed,

and tracked through to closure for any

areas where there is a desire to increase

risk maturity.

#### Process feedback

Outputs from the risk management cycle

are fed back to our risk committees and

boards by exception to ensure that the risk

framework remains eﬀective and supports

our strategy, business model and decision

making processes.

#### Independent process assurance

Saga’s IAA function is positioned centrally

within the Group, operating independently

of the BUs. It is, therefore, able to provide

independent assurance of the eﬀectiveness

of the risk management procedures.

The objective of IAA is to help protect the

assets, reputation and sustainability of the

organisation by providing independent,

reliable, valued and timely assurance to the

Board and Operating Board. To preserve

the independence of the function, the IAA

Director’s primary reporting line is to the

Chair of the Audit and Risk Committee, and

the Internal Audit team is prohibited from

performing operational duties for the

business. Risk management responsibilities

of the IAA Director are also supported by

the independent reporting line to the Chair

of the Audit and Risk Committee.

All activities of the Company fall within the

remit of the IAA team, and there are no

restrictions on their work. IAA fulﬁls its role

and responsibilities by delivering the annual

risk-based audit plan. Each audit provides

an opinion on the control environment and

details of any issues found. IAA works with the

BUs to agree the remedial actions necessary

to improve the control environment and

these are tracked to completion. The Head

of Internal Audit submits reports to, and/or

attends, board and audit committee

meetings for the BUs, with the IAA Director

reporting to the Audit and Risk Committee.

#### Statement of review

As a result of its consideration and

contribution to risk management and internal

control activities, the Board is satisﬁed that

there is an appropriate framework for

identifying, evaluating and managing the

Group’s risks and internal controls and it is

regularly reviewed. The Board’s statement

of review of the eﬀectiveness of Saga’s risk

management and internal control system

is set out on page 59.

Our risk management framework and

systems are designed to manage, rather

than eliminate risk, and operate to facilitate

the achievement of our business objectives

within our stated risk appetites.

There was regular reporting to the Audit and

Risk Committee throughout the year on the

status and evolution of Saga’s risk framework.

#### Risk managementcontinued

Saga plc

Annual Report and Accounts 2026

50

![]()

The matrix shows the principal risks and uncertainties (

PRUs

) facing

the Company, including those that would threaten its business model,

future performance, solvency or liquidity.

#### Principal risks and uncertainties

### MITIGATING

### EACH RISK

Saga takes a ‘bottom-up’ and ‘top-down’

approach to developing and reviewing its

PRUs, which occurs at least twice a year with

oversight from the Operating and plc Boards.

The PRUs have been reﬁned throughout the

year to reﬂect our portfolio-based business

model in line with our strategy and use of

partnerships. The main changes are:

•

Insurance pricing, claims and underwriting

PRU has been updated to Demand and

competitiveness to cover the range of

products across the Group, reflecting

the risk to performance.

A

Strategic

B

Operational

C

Insurance

D

Financial

Key risk category

Our risks

1

Demand and competitiveness

B

C

2

Delivery and execution

B

3

Supply chain and partner risk

B

4

Regulatory and legislative action

B

5

Cyber

B

6

Concentration risk and exposure

to Travel market disruption

B

7

Liquidity risk

D

8

Fraud and ﬁnancial crime

B

9

Culture and talent

B

10

Environmental, Social

and Governance

(ESG

)

A

B

#### Principal risks

Remote

Within 50 years

Unlikely

Within 10 years

Possible

Within 5 years

Probable

Within 2 years

Frequent

More than one

per year or in

the next year

Likelihood/timeframe

Minor

Mo

derate

Serious

Severe

Fundamental

Risk reward/impact

8

10

9

3

4

1

2

5

6

7

•

Supply chain risk has been updated

to include partners, as Saga relies on

multiple suppliers and partners to

conduct business.

•

The Regulatory action PRU has been

updated to include legislation.

•

Breach of data protection and General

Data Protection Regulation (

GDPR

)

has been removed as a standalone PRU

as it is included within the Regulatory

and legislative action PRU.

•

A new PRU, Concentration risk and

exposure to Travel market disruptions,

was introduced to reflect the Group’s

reliance on the profitability on Travel

over the next few years.

•

Organisational resilience has been removed

as a standalone PRU, as it is considered

within other PRUs.

•

The Capability and capacity PRU has been

updated to Culture and talent to reflect

the importance of culture and attracting,

developing and retaining key skills is to

the Group’s success.

1

5

9

Saga plc

Annual Report and Accounts 2026

51

Financial statements

Additional information

Governance

Strategic Report

![]()

1

Risk trend represents the current view of the future three-month trend and not the trend relative to the last published Annual Report and Accounts

#### Principal risks and uncertaintiescontinued

Description

Our business is undergoing a transformation that

is expected to simplify our business, grow our

customers and reduce our debt. As with any

change, there is a risk that failure to successfully

implement this change impacts our ability to

deliver the transformation and impacts future

performance.

Mitigation

Coherent change planning and prioritisation is at

the core of our planning and can be evidenced in

the successful delivery of change to date. Robust

change governance ensures achievement of

signiﬁcant strategic change initiatives.

Risk trend

Link to strategy

1

2

3

Scope

Saga plc

Risk category

B

Risk owner

Group and business

unit (

BU

) CEOs

#### Delivery and execution

2

Description

Saga operates in regulated markets and is subject

to regular reporting and scrutiny. Failure to

comply with regulations and legislation, including

GDPR, could result in regulatory sanction,

remediation, penalties or loss of customer

conﬁdence.

Mitigation

Robust controls, governance and reporting are

in place to ensure regulatory and legislative

compliance and good customer experiences and

outcomes are achieved.

Risk trend

Link to strategy

1

B

Scope

Insurance and Travel

Risk category

B

Risk owner

Group CEO and

BU CEOs

#### Regulatory and legislative action

4

Description

Saga relies on multiple suppliers and partners

to conduct business. There is a risk of customer

impact, business interruption, ﬁnancial loss

and reputational damage arising from the

performance or potential failure of such parties.

Mitigation

A robust supplier risk management framework

is in place to ensure third-party partners are

appropriately selected and monitored, including

their operational and ﬁnancial resilience.

Risk trend

Link to strategy

1

2

3

Scope

Saga plc

Risk category

B

Risk owner

Chief Financial

Oﬃcer (

CFO

) and

BU CEOs

#### Supply chain and partner risk

3

Description

Demand for our products and our ability to deliver

those products competitively to our target

market is fundamental to our business. Failure

to drive and maintain demand would represent

a risk to performance and, in the long-term,

business viability.

Mitigation

Our businesses use deep customer insight and

market testing to support decision making, tailoring

products for our customers and setting pricing

relative to demand and wider market dynamics.

Risk trend

Link to strategy

1

Scope

Insurance

Risk category

B

C

Risk owner

Chief Executive

Oﬃcer (

CEO

)

of Travel

CEO of Insurance

#### Demand and competitiveness

1

Key

A

Strategic

B

Operational

C

Insurance

D

Financial

Risk categories

B

Threat to business model

1

Maximising the growth of

our existing businesses

4

Reducing debt, while simplifying

our operations

2

Driving incremental growth

through new business lines

and products

3

Growing our customer base and

deepening those relationships

Strategic pillars

Improving

Stable

Worsening

Risk trend

1

Saga plc

Annual Report and Accounts 2026

52

![]()

Description

While a portfolio business, the majority of our

proﬁts for the next few years will be driven by the

proﬁtability of our Travel businesses, which could

be impacted by signiﬁcant travel disruption.

Mitigation

As a portfolio group, we have a natural level of

diversiﬁcation in comparison to other travel

businesses, with the Travel business also being

diversiﬁed across Ocean Cruise, River Cruise and

Holidays. In addition, our diversiﬁcation strategy is

to grow our businesses, products and services in

line with our partnership model.

Risk trend

Link to strategy

1

Scope

Travel

Risk category

B

Risk owner

CEO of Travel

#### Concentration risk and exposure to Travel market disruption

6

Description

The Group relies on several sources of funding

for its long-term liquidity and is also reliant on

shorter-term trade ﬁnancing, e.g. Association

of British Travel Agents bonding and merchant

acquiring to support its working capital needs.

As such, Saga is exposed to the risks associated

with repaying or reﬁnancing this funding as it

reaches maturity.

Mitigation

Robust ﬁnancial controls and reporting is in place to

assess liquidity and support early identiﬁcation of

potential risks to Group liquidity from business

performance or interruption. We maintain access

to suﬃcient undrawn facilities that can support

liquidity to the extent that trade ﬁnance is removed.

Risk trend

Link to strategy

2

4

B

Scope

Saga plc

Risk category

D

Risk owner

Group CFO

#### Liquidity risk

7

Description

The ever-evolving external threat environment

means that, like most businesses, Saga is exposed

to the risk of potential cyber security breaches.

The result of a material breach could result in

system lockdowns, ransom demands and/or

compromise of substantial data, leading to

business disruption, customer/colleague

compensation and regulatory sanctions.

Mitigation

We have a dedicated Information Security Team,

with robust systems and controls. A proactive

vulnerability management programme is in place,

including controls to actively detect and respond to

incidents, industry benchmarking and external

penetration testing to maintain security posture.

#### Cyber

5

Risk trend

Link to strategy

1

B

Scope

Saga plc

Risk category

B

Risk owner

Chief Information

Oﬃcer

Description

There is a risk that failures of processes, systems

or people result in a reduced ability to prevent or

detect fraud and ﬁnancial crime risk. This could

result in increased ﬁnancial losses, regulatory

censure and reputational damage.

Mitigation

Financial crime framework and robust controls

in place, which are rigorously monitored and

reported on.

Risk trend

Link to strategy

1

Scope

Saga plc

Risk category

B

Risk owner

Group CFO and

BU CEOs

#### Fraud and financial crime

8

Saga plc

Annual Report and Accounts 2026

53

Financial statements

Additional information

Governance

Strategic Report

![]()

Description

Having the right culture, people and skills is

fundamental to the success of our business.

Failure to embed our culture or attract, develop

and retain our talent would represent a risk to the

delivery of our strategy.

Description

There is a risk that Saga does not maintain

compliance with increasing ESG-related

regulation or fails to deliver on its stated ESG

strategy in line with stakeholder expectations,

due to a lack of resource and/or business

engagement, causing reputational, customer

and ﬁnancial impacts.

Mitigation

Competitive employment packages with continued

investment in pay, wellbeing and talent management

to attract, develop and retain capability in key roles,

develop future leaders and drive internal career

progression.

Mitigation

Deﬁned strategy and metrics, with appropriate

governance, monitoring and reporting in place

to ensure we meet regulatory disclosures and

maintain current ratings.

Risk trend

Risk trend

Link to strategy

1

2

4

Link to strategy

1

3

Scope

Saga plc

Scope

Saga plc

Risk category

B

Risk category

A

B

Risk owner

Group CEO and

Chief People Oﬃcer

(

CPO

)

Risk owner

CPO

#### Principal risks and uncertaintiescontinued

#### Culture and talent

#### ESG

9

10

2

Risk trend represents the current view of the future three-month trend and not the trend relative to the last published Annual Report and Accounts

Key

A

Strategic

B

Operational

C

Insurance

D

Financial

B

Threat to business model

1

Maximising the growth of

our existing businesses

4

Reducing debt, while simplifying

our operations

2

Driving incremental growth

through new business lines

and products

3

Growing our customer base and

deepening those relationships

Improving

Stable

Worsening

Risk categories

Strategic pillars

Risk trend

2

Saga plc

Annual Report and Accounts 2026

54

![]()

#### Viability Statement

The Directors have considered the

viability of the Group over the ﬁve years

to January 2031. This period has been

selected as being consistent with the

planning horizon over which the Directors

normally consider the future performance,

capital and solvency requirements of the

business and includes consideration of

annual repayment obligations relating

to the Group’s Cruise ship debt facilities

over this timeframe.

In making this statement, the Directors

have considered the resilience of the

Group, taking account of its current

position, the principal risks facing the

business in severe, but plausible, scenarios

and the eﬀect of mitigating actions

available to management.

The Directors have considered each of the

Group’s principal risks and uncertainties

(

PRUs

) detailed on pages 51-54 to

determine which might threaten the

Group’s ongoing viability. Severe, but

plausible, outcomes for each have been

identiﬁed, with an estimate of the potential

ﬁnancial impact quantiﬁed. Assessments

of the potential ﬁnancial impact have been

derived from both internal calculations and

examples of similar incidents in the public

domain. In assessing the viability of the

Group, the Directors have considered

appropriate management actions that may

be taken to manage the solvency of the

Group in the event of severe, but plausible,

downside scenarios.

The PRUs have been modelled individually, as

a probability-weighted average of all possible

scenarios and as a combination of the top

three risks identiﬁed.

The three largest sensitivities, in terms

of ﬁnancial impact, were identiﬁed as

the following:

1.

Delivery and execution risk in our Cruise

division: being the risk of key business

change initiatives failing to be delivered

effectively. This was modelled as

the impact of a 10% reduction in Ocean

Cruise ship load factors across the

assessment period.

2. Regulatory action. This has been modelled

as a breach of the Data Protection

Act/General Data Protection Regulation

resulting in a fine equating to 2% of

revenue in any year of the assessment.

3. A cyber event impacting the Travel

businesses, resulting in impact to guests

and customers, reputation and brand

damage to the Group, regulatory scrutiny

and/or financial loss. This was assessed

through modelling the cancellation of

cruises for one of our Ocean Cruise ships

and one of our River Cruise ships for 75

days and consequent lost revenue in any

year of the assessment; in addition to

modelling the impact of all bookings to a

key Holidays destination being cancelled

for six months.

Reverse stress testing was also conducted to

ascertain which PRU, or combination of PRUs,

might lead to breach of covenant and cash

ﬂow solvency thresholds.

The outcome of the modelling conﬁrmed

that none of the top three PRUs, in isolation

or in combination, would compromise the

Group’s viability and that the Group could

expect to remain within its debt covenants

and retain access to currently undrawn

facilities across the assessment period.

In the unlikely event of all three top PRUs

occurring simultaneously, use of the

Group’s currently undrawn £33.4m

Revolving Credit Facility and £116.6m

delayed-draw term loan facility may be

required. The reverse stress test

demonstrated that the likelihood of

occurrence of a combination of PRUs

suﬃciently severe as to cause a breach of

debt covenants or to fall below minimum

solvency thresholds is remote.

Based on the above assessment,

therefore, the Directors have a reasonable

expectation that the Group will be able to

continue in operation and meet its liabilities

as they fall due over the next ﬁve years.

Saga plc

Annual Report and Accounts 2026

55

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Key disclosure statements

#### Non-financial and sustainability information statement

An overview of our approach to environmental, colleague, social, human rights, anti-corruption and anti-bribery matters, including where

additional information can be found elsewhere in this report or in our policies, can be found in the table below.

Details of our business model can be found on pages 22-23, and our principal risks and uncertainties are on pages 51-54. Our standalone

Environmental, Social and Governance (

ESG

) Report, alongside key policies and further reading, can be found on our corporate website

(www.corporate.saga.co.uk/about-us/environmental-social-and-governance/).

Reporting

requirement

Our approach, key policies and outcomes

More information

Environmental

matters

•

Our ESG strategy defines our approach to environmental matters, including managing our

impact on the environment. Our priority areas of focus are carbon emissions, supporting

suppliers to meet sustainability standards, understanding our impact on nature and biodiversity,

focussing on the sustainability impact of our products and managing climate-related risks and

opportunities. Our ESG strategy was informed by a double materiality assessment and includes

key performance indicators and targets to drive progress.

•

We have an ESG Champion on our Board and an established ESG Steering Committee, tasked

with supporting delivery of the ESG strategy.

Outcome

•

Developed a meaningful net zero roadmap.

•

Continued our charity partnership with ORCA and launched our partnership with Kent Wildlife

Trust.

•

Moving away from diesel vehicles within our owned chauffeur fleet and replacing with hybrid and

electric vehicles.

•

ESG matters are considered an important part of all strategic discussions.

Environmental,

Social and

Governance on

pages 41-48

2026 ESG Report

Climate-related

financial

disclosures

•

Our Task Force on Climate-related Financial Disclosures (

TCFD

) report provides details of our

climate-related governance arrangements, risks and opportunities, and targets.

•

Completed TCFD-aligned climate change scenario analysis and risk assessment.

Outcome

•

TCFD targets set and monitored closely, ensuring compliance with regulation.

Environmental,

Social and

Governance on

pages 41-48

2026 ESG Report

Colleagues

•

Our Diversity, Equity, Inclusion and Belonging (

DEI&B

) Policy commits us to create a truly

inclusive culture, where all colleagues can bring their authentic selves to work.

•

We remain a committed member of the UK Disability Confident Scheme and support the

advancement of employment for disabled persons in the UK.

•

Our Health and Safety Policy contains a clear set of principles and commitments which apply to

all colleagues, contractors and members of the public.

•

We are inclusive of age through our Grandparents’ Leave and Menopause Policies.

Outcome

•

Colleague engagement increased across Saga, with our most recent survey scoring 8.1 out of 10,

an improvement of 0.2 from December 2024.

•

Reaccredited as a menopause-friendly employer.

•

During the year, we were honoured to have been ranked sixth in the UK Best Employers 2025 list

by the Financial Times.

•

Growth in the participation of our colleague networks.

•

An inclusive culture which benefits from diversity of thought. Colleagues understand our purpose

and feel comfortable to voice their opinions.

Environmental,

Social and

Governance on

pages 41-48

2026 ESG Report

DEI&B Policy

Social matters

•

We seek to understand and carefully consider our impact within our communities. We ensure

open dialogue with the community so they are aware of our strategy, as well as any impact to them.

•

We promote colleague involvement in the community through our Public Duties Policy, Reservist

Policy and through giving all colleagues paid time off to volunteer within the community.

Outcome

•

Over £116k in charitable donations and funds raised during the year.

•

167 colleagues used their volunteer day, equivalent to 1,174 hours donated.

•

Saga takes the needs of the communities in which it operates into account and enables

colleagues to contribute.

Environmental,

Social and

Governance on

pages 41-48

2026 ESG Report

Respect for

human rights

•

We support the rights of all people as set out in the Universal Declaration of Human Rights.

Our Labour Standards Statement sets out the human rights principles adopted across the

Group, alongside our commitments to working responsibly and with integrity.

•

Our Modern Slavery Statement provides detail on our approach to risk, due diligence, policies,

training and audit in this area.

•

Our Supplier Code of Conduct establishes the types of behaviour Saga expects from any entity

that supplies products or services to the Saga Group.

Outcome

•

No incidents of human rights violations or modern slavery were identified in 2025/26.

•

Our colleagues, suppliers and their employees are protected and our stakeholders are reassured

by our high standards.

Labour Standards

Statement

Modern Slavery

Statement

Supplier Code

of Conduct

Anti-bribery and

anti-corruption

•

Our zero-tolerance approach to bribery and corruption is set out in our Anti-Bribery and

Corruption Policy, laying out clear guidance for the assessment of risk of bribery and corruption

across our business.

•

All colleagues receive mandatory training on anti-bribery and anti-corruption.

•

Our Supplier Code of Conduct establishes the types of behaviour Saga expects from any entity

that supplies products or services to the Saga Group.

Outcome

•

There were no fines, penalties or settlements for corruption reported in 2025/26.

•

Our stakeholders can be assured that we operate a zero-tolerance approach.

2026 ESG Report

Anti-Bribery and

Corruption Policy

Supplier Code

of Conduct

Saga plc

Annual Report and Accounts 2026

56

![]()

#### Section 172(1) statement

#### Duty to promote the success of the Company

The Directors have had regard for the matters set out in Section 172(1)(a)–(f) of the Companies Act 2006 (

S172(1)

) when performing their duty

under Section 172. The Directors consider that they have acted in good faith in the way that would be most likely to promote the success of the

Company for the beneﬁt of its members as a whole, while also having regard to the S172(1) matters referred to below.

A description of how the Board engages with its key stakeholders can be found on pages 24-25 and the principal decisions made by the Board

during 2025/26, how stakeholders were considered and the likely consequences of these decisions over the longer term are set out on

pages 64-68. Further information on how S172(1) has been applied by the Board can be found in the table below.

S172(1) matter

Further information incorporated into this statement by reference

Likely consequences of any

decision in the long term

Chairman’s Statement

Pages 10-11

Group Chief Executive Officer’s Strategic Review

Pages 12-17

Environmental, Social and Governance

Pages 41-48

Principal risks and uncertainties

Pages 51-54

Chairman’s introduction to governance

Pages 60-61

Board activities

Pages 64-68

Nomination Committee Report

Pages 72-74

Audit and Risk Committee Report

Pages 75-79

Directors’ Remuneration Report

Pages 80-107

The interests of the

Company’s employees

Group Chief Executive Officer’s Strategic Review

Pages 12-17

Market review

Pages 20-21

Purpose and business model

Pages 22-23

Engaging with stakeholders

Pages 24-25

Environmental, Social and Governance

Pages 41-48

Principal risks and uncertainties

Pages 51-54

Chairman’s introduction to governance

Pages 60-61

Board activities

Pages 64-68

Division of responsibilities

Page 70

Nomination Committee Report

Pages 72-74

Audit and Risk Committee Report

Pages 75-79

Directors’ Remuneration Report

Pages 80-107

The need to foster the

Company’s business

relationships with suppliers,

customers and others

Chairman’s Statement

Pages 10-11

Group Chief Executive Officer’s Strategic Review

Pages 12-17

Purpose and business model

Pages 22-23

Engaging with stakeholders

Pages 24-25

Environmental, Social and Governance

Pages 41-48

Principal risks and uncertainties

Pages 51-54

Board activities

Pages 64-68

Impact of the Company’s

operations on the community

and environment

Engaging with stakeholders

Pages 24-25

Environmental, Social and Governance

Pages 41-48

Board activities

Pages 64-68

The Company’s reputation

for high standards of

business conduct

Group Chief Executive Officer’s Strategic Review

Pages 12-17

Environmental, Social and Governance

Pages 41-48

Risk management

Pages 49-50

Board activities

Pages 64-68

Audit and Risk Committee Report

Pages 75-79

The need to act fairly as

between members of

the Company

Engaging with stakeholders

Pages 24-25

Chairman’s introduction to governance

Pages 60-61

Board activities

Pages 64-68

Board leadership and Company purpose

Page 69

Directors’ Remuneration Report

Pages 80-107

This Strategic Report is presented to inform members of the Company and help them assess how the Directors have performed their

duty under S172(1). It has been approved by the Board and signed on its behalf by

Mike Hazell

Group Chief Executive Oﬃcer

20 April 2026

Saga plc

Annual Report and Accounts 2026

57

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Corporate Governance Statement

#### Governance at a glance

#### GOVERNANCE

#### Corporate Governance Statement

59

Key statements and application of the

UK Corporate Governance Code

60

Chairman’s introduction to governance

62

Board of Directors

64

Board activities

69

Board leadership and Company purpose

70

Division of responsibilities

71

Composition, succession and evaluation

72

Nomination Committee Report

75

Audit and Risk Committee Report

#### Directors’ Remuneration Report

80

Annual Statement

83

Remuneration at a glance

85

Annual Report on Remuneration

97

Directors’ Remuneration Policy

108 Directors’ Report

111

Statements of responsibilities

112

Independent Auditor’s Report

to the Members of Saga plc

#### IN THIS SECTION

#### Board activities

Maximising the growth of our

existing businesses

•

Combined Holidays and Cruises into

one consolidated Travel business.

•

Expanded our River Cruise fleet.

•

Sold our Insurance Underwriting

business.

•

Launched the 20-year motor and home

insurance partnership with Ageas

1

.

Driving incremental growth through new

business lines and products

•

Launched a strategic partnership with

NatWest Boxed.

Growing our customer base and

deepening those relationships

•

Launched the ‘Experience is Everything’

podcast to broaden reach and build loyalty.

•

Simplified customer consent to reduce

duplication and protect the customer

experience.

•

Increased product awareness through

growth in customer acquisitions.

Reducing debt, while simplifying our

operations

•

Strengthened the balance sheet and

simplified financing.

•

Refocussed the Board on strategy;

disbanded the Innovation and Enterprise

Committee.

•

Merged the Audit and Risk Committees.

Find out more in Board activities on

pages 64-68

#### Governance framework

Our governance structure remains streamlined, enabling eﬀective Board oversight.

Board

Data Management Committee

Environmental,

Social and Governance (

ESG

)

Steering Committee

Board Committees

Operating Board

Find out more in division of responsibilities on page 70

#### Board allocation of time during the year

Maximising the growth of our

existing businesses

Reducing debt, while simplifying

our operations

Growing our customer base and

deepening those relationships

c.30%

c.15%

c.20%

Driving incremental growth through

new business lines and products

c.15%

People and culture

c.10%

Oversight of risk management

c.5%

c.5%

ESG

1

Wholly owned UK subsidiaries of Ageas SA/NV

Saga plc

Annual Report and Accounts 2026

58

![]()

Compliance Statement

The Board is committed to high standards

of corporate governance and, during the year, managed Saga’s

operations in accordance with the UK Corporate Governance

Code 2024 (the

Code

). A full version of the Code can be found

on the Financial Reporting Council’s website (www.frc.org.uk).

Saga publishes an annual UK Corporate Governance Code

Statement, providing further detail on the application of the

Code. This is available on our corporate website

(www.corporate.saga.co.uk/about-us/governance).

Viability Statement

The Viability Statement can be found in the

Strategic Report on page 55.

Going concern

The going concern basis of preparation can be

found in Note 2.1 of the ﬁnancial statements on page 123.

Fair, balanced and understandable

In accordance with the Code,

the Board established arrangements to evaluate whether the

information presented in the Annual Report and Accounts is fair,

balanced and understandable. Having taken advice from the

Audit and Risk Committee, the Board considers that the Annual

Report and Accounts, taken as a whole, is fair, balanced and

understandable and provides the information necessary for

shareholders to assess the Company’s position and performance,

business model and strategy.

Assessment of risk

Through the risk management process

detailed on pages 49-50, the Board can conﬁrm that it has carried

out a robust assessment of the emerging and principal risks facing

the Company, including those which would threaten our business

model, future performance, solvency or liquidity and reputation.

Statement of review

The risk management process detailed

on pages 49-50 was in place for the year under review and up to

the date of approval of this report. The Board recognises the

importance of appropriate systems of internal control and risk

management. The Group operates a ‘three lines of defence’

risk management framework, overseen and monitored by the

Audit and Risk Committee (see pages 75-79). Work conducted

by 2

nd

and 3

rd

lines recognised risk maturity improvements within

the year. While identifying some areas for improvement, this

provided reasonable assurance that the systems of risk

management and internal control were broadly eﬀective.

Section 172(1)

The Section 172(1) statement can be found in the

Strategic Report on page 57.

2024 Corporate Governance Code

The Company established

a Corporate Governance Steering Committee as a management

group to address the changes resulting from the Code. Further

information can be found on page 70.

#### Key statements

#### Key statements and application of the UK Corporate Governance Code

The Company seeks to comply with the Principles set out in the Code, promoting good corporate governance to support the long-term

sustainable success of the Group.

Board leadership and Company purpose

Read more

on pages

A.

Board effectiveness

71

B.

Purpose, values, strategy and culture

1

-

25

,

41

-

48

and

69

C.

Board decision making

60

-

61

and

64

-

68

D.

Engagement with stakeholders

24

-

25

,

57

and

64

-

68

E.

Oversight of workplace policies

and practices

42

-

55

,

69

-

70, 71

and

77

Division of responsibilities

F.

Role of the Chair

69

and

71

G.

Independence and division of responsibilities

69

-

70

H.

External commitments and conflicts of interest

62

-

63

I.

Board resources

64

and

70

-

71

The Board believes that, during the reporting period, the Company was in

full compliance with all applicable Principles and Provisions of the Code,

save that:

•

Provision 3:

While the Chairman was available to meet with shareholders

during the year on request, as he is a significant shareholder, it was

determined that it would be more appropriate for the Group Chief

Executive Officer (

CEO

) and Group Chief Financial Officer (

CFO

) to

regularly engage with major shareholders.

•

Provision 9:

Due to his shareholding in the Company, the Non-Executive

Chairman was not considered independent on appointment. Taking into

account Roger De Haan’s history with the Saga brand and business, his

proposed time commitment, the terms of the Relationship Agreement

between him and the Company and his letter of appointment, the

appointment was deemed to be in the best interests of the Company.

#### Application of the UK Corporate Governance Code

Composition, succession and evaluation

Read more

on pages

J.

Appointments to the Board and succession planning

60-61

and

72-74

K.

Board composition and length of tenure

62-63

and

71

L.

Board and individual evaluation

71

and

74

Audit, risk and internal control

M.

Financial reporting

External audit and internal audit – independence

and effectiveness

75

-

79

N.

Fair, balanced and understandable assessment

59

and

77

O.

Risk management and internal controls

44

,

47

,

49

-

50

,

59

and

75

-

79

Remuneration

P.

Remuneration philosophy

80

-

82

Q.

Directors’ Remuneration Policy

97

-

107

R.

Annual Report on Remuneration

85

-

96

•

Provision 23:

While the Code defines ‘senior management’ as the layer

below the Board and the Company Secretary and their direct reports,

we think it is more appropriate to disclose the gender balance of the

Operating Board and Senior Leadership Team.

•

Provision 34:

Roger De Haan waived his fee for the financial year end and

since becoming Non-Executive Chairman in 2020

1

.

•

Provision 39:

Pension contributions/payments in lieu for Executive

Directors are aligned with those of the majority of colleagues (6% of

salary). Colleagues can, however, opt to increase their contribution to

a maximum of 10%, which the Company will match. This does not apply

to Executive Directors.

1

Given the strong performance of the business, the Remuneration Committee decided that it is now appropriate to reinstate a Chair fee. This follows Roger De Haan waiving

his fee since 2020 when he became Non-Executive Chairman, which was one of the many ways he actively supported the business. He will now receive a fee of £150,000

for 2026/27 which is below the £200,000 originally set for the role

Saga plc

Annual Report and Accounts 2026

59

Financial statements

Additional information

Governance

Strategic Report

![]()

Dear shareholder,

2025/26 was a particularly busy year for the

Saga Board. We dedicated a considerable

amount of our time to discussing a new

strategy for the Company together with its

ﬁve-year plan. It was time well spent because,

having embedded the strategy, we are seeing

a signiﬁcant transformation at Saga and our

ﬁnancial performance has improved. We now

have a simpler business model that allows us

to improve our proﬁtability and meet our

customers’ needs more eﬀectively.

The Board reviewed the main contractual

terms for the purchase of our Insurance

Underwriting business and the contract for

our motor and home Aﬃnity Partnership,

both of which have led to a major

reengineering of our Insurance operations.

We also considered the strategic partnership

with NatWest Boxed that went live in

December 2025.

We supported the decision to combine our

Cruise and Holidays management teams

that has led to a single, more eﬀective and

customer centric operation.

At a time when our balance sheet has been

strengthening, we were able to approve

the reﬁnancing of a major part of our debt,

repaying the £250m 2026 bond and the

£75m drawn portion of the £85m facility that

I had provided. This allowed the facility and

the Group’s existing Revolving Credit Facility

to be cancelled. Our Net Debt

1

and Leverage

Ratio

1

have been reducing at pace and this

remains a strategic priority for us.

The steps we took in 2025/26 have led to the

Company’s return to the FTSE 250 and were

reﬂected in the award of ‘Transformation of

the Year’ at the 2025 plc awards.

Find out more in Board activities on

pages 64-68

#### Changes to Board and Committee structure/composition

Following the resignation of Steve Kingshott

and Peter Bazalgette from the Board with

eﬀect from 9 April 2025, Gareth Hoskin was

appointed as Senior Independent Director

and Chair of the Nomination Committee and

became a member of the Remuneration

Committee, while Julie Hopes also became

a member of the Nomination Committee.

In July, the Board approved the Nomination

Committee’s recommendation to merge the

Audit and Risk Committees. Gareth Hoskin

became its chair, and Anand Aithal and

Julie Hopes became the other members.

Since the year end, the Board has agreed that

the Innovation and Enterprise Committee

should be disbanded.

The Nomination Committee considered and

recommended the proposal for the Board to

re-appoint Anand Aithal and Gemma Godfrey

as Non-Executive Directors in September

when their ﬁrst three-year terms came to an

end and the Board approved the Committee’s

recommendation to re-appoint them.

Julie Hopes resigned from the Board on

27 February 2026. The Board approved the

Nomination Committee’s recommendation

that Gemma Godfrey should take her place

as chair of the Remuneration Committee

and become ‘People Champion’. The Board

agreed that no other changes to committee

membership should be made at that stage

despite the fact that membership of the

Audit and Risk Committee and the

Remuneration Committee are below the

suggested Code recommendation. It was

agreed that the position would be reviewed

once a decision has been made about future

Board composition.

Sir Roger De Haan

Non-Executive Chairman

I would like to thank Julie for the contribution

she made during her time on the Board. Her

expertise in insurance and her wise counsel

have been invaluable to Saga over the past

seven years.

Find out more in our Nomination

Committee Report on pages 72-74

#### Risk management

The Audit and Risk Committee supported

the Board in achieving its key strategic goals,

including the reﬁnancing agreed to improve

the Group’s liquidity, and to enable long-term

strategic partnerships with Ageas

2

and

NatWest Boxed. The Committee also

oversaw the successful implementation of a

new general ledger system which improved

the control environment and standardised

and simpliﬁed processes.

The Committee focussed on providing

independent challenge and oversight in

assessing the principal risks the business

faced and the design and eﬀectiveness of

its critical controls. It also monitored risk

maturity and supported the business in

responding to the challenges it faced. It

escalated matters to the Board, including

the action the Group was taking to address

the elevated cyber security risk.

During the year, the Committee received

updates from the Corporate Governance

Reforms Steering Committee, a

management group that was established

to monitor and deliver the actions needed

to ensure compliance with the requirements

set out in the UK Corporate Governance

Code 2024 and relevant legislation.

Find out more in our Audit and Risk

Committee Report on pages 75-79

#### Corporate Governance Statement

#### Chairman’s introduction to governance

1

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

2

Wholly owned UK subsidiaries of Ageas SA/NV

### GOVERNANCE

### REPORT

Saga plc

Annual Report and Accounts 2026

60

![]()

#### People and remuneration

The Nomination Committee considered

the Group’s approach to evaluating

performance, talent and succession

planning and the progress made in creating

a diverse and high-quality pipeline. It also

considered how the Group was performing

against its Diversity, Equity, Inclusion and

Belonging (

DEI&B

) targets.

The Remuneration Committee was mindful

of the Group’s transition to a lower risk, less

complex and less volatile business when it

considered its approach to applying the

Remuneration Policy and reviewing

colleagues’ pay and reward.

Under the three-year Policy cycle and

following a process to consult shareholders,

a new Remuneration Policy was presented

at the 2025 AGM. The Board was pleased to

receive a 99.63% shareholder vote in favour

of the new Policy.

Find out more in:

How the Board monitors culture on

page 64

Directors’ Remuneration Report on

pages 80-107

#### Environmental, Social and Governance (ESG)

During the year, we simpliﬁed our ESG

strategy and took signiﬁcant steps to align

it with the Group’s new strategic priorities.

The ESG strategy ensures that we are acting

as a responsible business, and we developed

a net zero roadmap that aligned with the

expectations of the UK Government and

ensured that we were managing our impact

on the environment.

We continued to support causes that were

important to our customers and colleagues

and, during the year, we announced our

charity partnership with Kent Wildlife Trust

and we continued to support ORCA which

had a presence on many of our Ocean Cruise

ships’ sailings.

In the year, new appointments were made

to our ESG Steering Committee, which is

responsible for actioning our ESG strategy

across our businesses and which reports to

our Operating Board. Gemma Godfrey is the

Non-Executive Director designated as our

ESG Champion.

Find out more in:

Environmental, Social and Governance

on pages 41-48

2026 Environmental, Social and

Governance Report

#### Board and Committee performance review

The Board eﬀectiveness and performance

review was led by our Senior Independent

Director, Gareth Hoskin, supported by our

Group Company Secretary. He interviewed

all Directors. Areas of focus included

strategy, culture and ways of working, Board

composition, skills and succession. Feedback

was also sought on the eﬀectiveness of

Board Committees.

The conclusions of the review was that the

Board had made good progress over the

last year, successfully overseeing the

implementation of the Group’s new strategy,

and that it had operated in a constructive,

open and respectful manner. The review

concluded that the Board’s committees had

also operated eﬀectively, with constructive

engagement with management and the Board.

Find out more in composition,

succession and evaluation on page 71

#### Our 2025 Annual General

#### Meeting (AGM)

This year, our AGM will be held on

30 June 2026, at the oﬃces of Herbert Smith

Freehills LLP, Exchange House, Primrose

Street, London EC2A 2EG. Full details will be

set out in the Notice of AGM in due course.

Sir Roger De Haan

Non-Executive Chairman

20 April 2026

Saga plc

Annual Report and Accounts 2026

61

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Corporate Governance Statement

#### Board of Directors

The Board composition brings a wealth of expertise and leadership with a diverse range

of backgrounds spanning key sectors relevant to the Company. With a commitment to

delivering growth, governance and sustainability, their collective balance of experience will

ensure long-term value creation. Each Board member’s biography demonstrates the insight

and contribution they bring to the Board.

Key

Committee Chair

AR

Audit and Risk Committee

OB

Operating Board

N

Nomination Committee

R

Remuneration Committee

Appointed

5 October 2020

Key strengths and experience

•

Experienced business leader and

board director with extensive

experience in travel and financial

services industries.

•

Significant history with Saga,

having worked in the business

for over 40 years, including

over 20 years as Chairman and

Chief Executive Officer.

•

Instrumental in transforming Saga

from a specialist tour operator to

one that offered its own cruises,

and expanding the business to

cover publishing, insurance and

financial services, creating the

Saga brand.

•

Knighted in the 2014 New Year

Honours List for services to

education and to charity in Kent

and overseas.

Other roles

Director of Folkestone Harbour

companies; and Chair of Friends

of Folkestone Academy

(appointed January 2004) and the

two charities: Creative Folkestone

(appointed January 2003) and

The Roger De Haan Charitable

Trust (appointed September 1978).

Appointed

9 October 2023 (as Group Chief Financial Officer).

Group Chief Executive Officer from 28 November 2023

Key strengths and experience

•

Over 30 years of multi-sector

experience in a variety of

executive roles.

•

Significant experience in leading

multi-sector brand led businesses.

•

Substantial experience in strategy

development and execution.

•

Deep understanding of corporate

turnarounds and financing.

•

Fellow of the Chartered Certified

Accountants in England and

Wales.

•

Previous senior roles include:

Interim Chief Financial Officer

at The Co-op Group; Chief

Executive Officer of Debenhams

and Group Chief Financial Officer

prior to that; and various senior

management roles at Sky (media

and telco), Fonterra (global dairy)

and Pfizer (pharmaceutical and

consumer).

Appointed

28 November 2023

Key strengths and experience

•

Extensive knowledge of Saga,

with over 10 years of experience

within the business, including time

as Chief Corporate Development

Officer, Finance Director of Travel,

Interim Finance Director of

Insurance and Director of Investor

Relations and Corporate Finance.

•

Experience in delivering corporate

strategy, investor communications

and internal/external analysis

and reporting.

•

Considerable strategic, investor

and operational finance experience

across multiple sectors.

•

Fellow of the Institute of

Chartered Accountants in

England and Wales.

•

Previous senior roles include:

Chief Financial Officer Europe

and Central Asia at Intertek;

Finance Director of the

Processing, Recovery and

Disposal Division at Secure

Energy Services; and Group

Financial Controller at

Bovis Homes.

Other roles

Director of Creative Folkestone

(appointed September 2024).

Appointed

11 March 2019

Key strengths and experience

•

Over 22 years of experience in

insurance, in a variety of roles.

•

Chartered Accountant, with

recent and relevant financial

experience and competence

in accounting (Institute of

Chartered Accountants in

England and Wales).

•

Previous roles include: Chair of

Acromas Insurance Company

Limited, main Board Director

and Chief Executive Officer

International, and finance, retail

marketing and HR roles in Legal

& General; accountant at PwC;

Vice Chair and Senior

Independent Director at Leeds

Building Society; and Trustee,

Non-Executive Director and Chair

of the Audit and Risk Committee

at Diabetes UK.

Other roles

Senior Independent Non-Executive

Director and member of the

Group Audit, Group Risk, Group

Remuneration and Group

Nomination and Governance

Committees of OSB Group plc

(appointed April 2025).

#### Mark Watkins

#### Group Chief Financial Oﬃcer

#### Roger De Haan

#### Non-Executive Chairman

#### Mike Hazell

#### Group Chief Executive Oﬃcer

#### Gareth Hoskin

#### Senior Independent Director and Speak Up Champion

OB

AR

R

N

N

OB

Saga plc

Annual Report and Accounts 2026

62

![]()

Appointed

1 September 2022

Key strengths and experience

•

Founder of two successful digital

businesses.

•

Specialist in digital

transformation, innovation

and de-risking the delivery

of new services.

•

Previous roles include:

Boardroom adviser on The

Apprentice USA; Non-Executive

Director of VivoPower

International plc; Non-Executive

Director of Forester Life Limited;

Non-Executive Director of

Eight Capital Partners plc; and

Non-Executive Director of

Kingswood Holdings Limited.

Other roles

1

Non-Executive Director of Telecom

Plus plc (appointed August 2025);

Chair and Non-Executive Director

of Scottish Widows Schroder

Wealth (ACD) Limited (appointed

August 2024); Non-Executive

Director and Chair of the

Management Liaison Forum of

Oberon Investments Group plc

(appointed September 2021);

and business and money expert

on ITV and Sky News.

Board experience

Strategy development and execution

Travel

Insurance

Personal finance and wealth management

Consumer facing and brand led businesses

Multi-sector executive experience

Digital and technology

Board leadership and corporate governance

Investor and stakeholder management

Risk management and audit oversight

Finance and accounting expertise

People, culture and ESG leadership

Board composition

Non-Executive Chairman

Executive Directors

Non-Executive Directors

Under 50

2

50–59

2

60–69

1

70 and over

1

Under 1 year

–

1 to 3 years

2

3 to 6 years

3

Over 6 years

1

Board age

Board tenure

Gemma Godfrey

Independent Non-Executive Director, Environmental,

Social and Governance Champion, People Champion

and Chair of Saga Personal Finance Limited

Appointed

1 September 2022

Key strengths and experience

•

Extensive non-executive

experience in fintech, insurance

broking, asset management and

accountancy.

•

Entrepreneurial perspective,

having co-founded his own data

analytics business.

•

Previous roles include: Managing

Director at Goldman Sachs; Lead

Non-Executive Board Member of

the Cabinet Office; Non-Executive

Director of Nationwide Building

Society; and Non-Executive

Appointee to Council Board of

Association of Chartered

Certified Accountants.

Other roles

Non-Executive Director and

member of the Remuneration

Committee of Persimmon plc

(appointed January 2025);

Trustee of the Institute for

Government (appointed

September 2024); Non-Executive

Director and member of Audit

and Risk Committee and

Nomination Committee of

Polar Capital Holdings plc

(appointed January 2022).

#### Anand Aithal

Independent Non-Executive Director

AR

N

N

R

1

The Board approved Gemma Godfrey’s new role at Telecom Plus plc, concluding that it was appropriate and that she had sufficient time to undertake the role

Saga plc

Annual Report and Accounts 2026

63

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Corporate Governance Statement

#### Board activities

#### How culture is embedded

Culture is embedded throughout the Company by creating an

inclusive and diverse business, using data and targets to drive action

and meaningful change. It is important that colleagues have a voice

and connection is maintained through colleague surveys and

networks and by developing our external partnerships and employer

brand. The People Committee and colleague forums play a vital role

in maintaining a dialogue between colleagues and the Board and

provide a platform to explain the Group’s approach to investing

and rewarding colleagues.

During the year, the Board held six scheduled meetings and one ad hoc

meeting. The Board remained focussed on supporting the delivery of

the Group’s strategy and overseeing the continued transformation of

Saga into a simpler, lower risk and more resilient business. The Board

devoted signiﬁcant time to strategic oversight, ﬁnancial performance,

risk management and stakeholder engagement, while ensuring that

the Group remained well positioned to deliver sustainable long-term

value for shareholders.

The Board is satisﬁed that it operated eﬀectively throughout the year

and that its activities were aligned with the Group’s purpose, strategy

and values.

As always, there was a need to ensure that the consequences of

decisions would promote the long-term success of the Company,

as well as maintain Saga’s reputation for high standards of

business conduct.

Find out more in:

Engaging with stakeholders on pages 24-25

Section 172(1) statement on page 57

The Board regularly reviews a range of information to actively monitor culture. The table below shows the key sources of data the Board tracks,

with a view to take action where adjustments or remedial action are needed. During the year, the Board was satisﬁed that the culture was aligned

with the Company’s purpose, values and strategy. The Board performance review provided an opportunity for the Board to consider how

Directors could lead by example and promote the desired culture.

Cultural identifier

Cultural priorities

Promoting

integrity and

openness

Valuing

DEI&B

Being responsive

to the views of

stakeholders

Culture aligned

to purpose, values

and strategy

Colleague surveys

People Champion Non-Executive Director

attendance at People Committee

Speak Up report

Diversity, equity, inclusion and belonging (

DEI&B

)

Environmental targets

Health and safety performance

Internal audit reports and findings

#### How the Board monitors culture

Inclusion

Personal

development

Wellbeing

Leadership

Community

### FOCUSSED ON DRIVING

### GROWTH IN SAGA

During the year, the Board remained focussed on making the right decisions to simplify the

Group, strengthen the balance sheet and position Saga for sustainable long-term growth,

while carefully considering the impact of those decisions on our stakeholders.

Culture framework

Reward and

recognition

Saga plc

Annual Report and Accounts 2026

64

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How the Board considered

matters set out in

Section 172(1) (

S172(1)

)

of the Companies Act 2006

(the

Act

)

•

The Board considered and discussed the strategy and five-year plan for the Group and each of the

businesses. This included consideration of how to drive long-term sustainable growth through our

existing businesses.

•

The CEOs of each business unit attended every Board meeting to discuss current trading, strategy,

opportunities and risks.

•

Significant time was dedicated at Board meetings to deep dives to help with understanding how the

decisions to promote growth in existing businesses would impact the Group strategy and financial

performance.

•

Updates were provided at every meeting on the progress of the Ageas

1

partnership to ensure that the

impact on all stakeholders was considered throughout and beyond the transition period.

Stakeholder management

•

The Board discussed how to continue to deliver exceptional experiences to

customers

, while also

creating value for

shareholders

.

•

The impact on

colleagues

was considered in every decision and discussion, with a clear understanding

of the impact each decision had on colleagues, particularly important for the Insurance partnership,

where a number of colleagues transferred to Ageas

1

. Holidays and Cruise colleagues were consulted

on the changes as a result of the consolidation of the Travel businesses.

•

Regulators

were kept up to date throughout the completion of the sale of AICL and the implementation

of the partnership and were updated on how Saga would still continue to deliver good outcomes for

our

customers

.

•

The

Pension Trustees

were consulted and involved in the completion of the sale of AICL to ensure a fair

and transparent outcome for those in the pension scheme.

Challenges faced

•

Managing operational change, while maintaining customer satisfaction, high-quality levels of service and

an exceptional customer experience.

•

Regulatory considerations associated with a partnership arrangement and the sale of AICL.

•

Retention of colleagues and suppliers throughout the transition of the motor and home business and

completion of the sale of AICL.

Outcome and impact

of the decision

•

Our Holidays business benefited from the consolidation of leadership and operations across the

Travel businesses, as this resulted in improved efficiency, greater sharing of best practice and experience.

Customers also benefited from the alignment of the customer experience across the Travel offering.

This gave rise to an excellent performance over the year, with increased passenger numbers in Holidays,

an increase in Travel revenue and Underlying Profit Before Tax

2

.

•

The successful expansion of the River Cruise fleet further supported growth in our Travel business and

strengthened our position in river cruising, meeting customer demand and further enhancing our

premium travel offering.

•

The successful completion of the sale of AICL fundamentally changed the risk profile of our Insurance

operations and was a significant milestone in transforming our business operations.

•

The launch of the Ageas

1

partnership represented a major step in simplifying our operations and

reducing complexity. The partnership is now embedded within the Insurance operating model, combining

Saga’s brand and customer base with Ageas’s

1

insurance expertise to deliver best-in-class motor and

home insurance.

•

Consolidated our Holidays and Cruise businesses to form one Travel business and leadership team.

•

Expanded our River Cruise fleet, with the Spirit of the Moselle joining in the year and Spirit of the Lorelei scheduled to join in 2027.

•

Completed the sale of Acromas Insurance Company Limited (

AICL

).

•

The agreement with Ageas

1

for a 20-year partnership for motor and home insurance went live.

#### Considered how to maximise our existing businesses in their strategic and customer growth

Connection to strategic pillars

#### Key Board decision

Key to our strategic pillars

1

Maximising the

growth of our

existing businesses

4

Reducing debt,

while simplifying

our operations

2

Driving incremental growth

through new business lines

and products

3

Growing our customer

base and deepening

those relationships

1

3

1

Wholly owned UK subsidiaries of Ageas SA/NV

2

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

Saga plc

Annual Report and Accounts 2026

65

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Corporate Governance Statement

#### Board activitiescontinued

How the Board reached its

decision and considered

matters set out in S172(1)

of the Act

•

The Board considered the role of the Saga brand and publishing in strengthening customer engagement.

•

The long-term impact of decisions on customer trust, brand strength and sustainable growth were

discussed.

•

Directors assessed how initiatives supported the Group’s strategy to deepen customer relationships and

enhance lifetime value.

•

Every decision took into account the interests of customers and the importance of protecting the

customer experience.

•

Consideration was also given to the need to maintain high standards, including responsible use of

customer data and consent.

Stakeholder management

•

The Board discussed how to continue to deliver exceptional products and services to

customers

,

while also creating value for

shareholders

.

•

Opportunities to expand

supplier

and

partnership

relationships, which are essential for implementing

the strategy and enhancing Saga’s product and service offerings, were considered.

Challenges faced

•

Ensuring data use and consent met regulatory expectations.

•

Converting customer engagement into long-term relationships.

Outcome and impact

of the decision

•

The Publishing business expanded its content offering with the launch of the new podcast, ‘Experience

is Everything’, complementing Saga’s award-winning magazine, newsletters and magazine website.

The impact of this was to broaden Saga’s reach, deepen engagement and strengthen our position as

a trusted voice for our readers.

•

Customer engagement was strengthened through publishing and digital channels. The improved use

of data and customer insight allowed us to serve our customers more effectively, creating lasting

relationships built on trust.

•

We stopped asking customers for additional Group consent if they had already provided consent to

multiple business units, which resulted in an improved customer experience.

•

Saga Money newsletter and webinars promoting financial wellbeing continued to see increased customer

demand, which increased the engagement with customers, creating meaningful interactions which

deepen our understanding of this audience.

•

Established our Publishing business at the core of our focus on understanding and serving older people.

•

New podcast, ‘Experience is Everything’, launched in December 2025, expanding our customer reach and deepening brand loyalty.

•

Changed how customer consent was sought to avoid unnecessary duplication and protect the customer experience.

•

Continued to build awareness of our products through driving growth in customer acquisitions.

#### Considered how to grow our customer base and deepen those relationships

Connection to strategic pillars

#### Key Board decision

1

2

3

Key to our strategic pillars

1

Maximising the

growth of our

existing businesses

4

Reducing debt,

while simplifying

our operations

2

Driving incremental growth

through new business lines

and products

3

Growing our customer

base and deepening

those relationships

Saga plc

Annual Report and Accounts 2026

66

![]()

How the Board reached its

decision and considered

matters set out in S172(1)

of the Act

•

The Board remained focussed on reducing debt and were mindful that they needed to continue to

consider the actions required to strengthen the balance sheet, reduce financial complexity and provide

a stable, long-term funding structure.

•

This included the finalisation of corporate financing arrangements, which resulted in the repayment of the

£250.0m corporate bond and repayment and cancellation of the loan facility provided by Roger De Haan.

•

The Board recognised that the sale of AICL would remove underwriting risk and, therefore, simplify

operations.

•

The impact of the implementation of the Ageas

3

Affinity Partnership was also assessed.

Stakeholder management

•

The impact on all stakeholders was considered, including

colleagues

,

customers

,

communities

,

partners and suppliers

,

shareholders

and

investors

.

Saga Pension Scheme Trustees

were also

consulted and kept informed.

•

Transparent communication with

colleagues

, particularly those who were impacted by the sale of AICL

or the partnership arrangement with Ageas

3

.

•

Regulators

were kept informed of the corporate refinancing, partnership arrangement with Ageas

3

and

sale of AICL and were updated on how Saga would continue to deliver good outcomes and exceptional

products and services for

customers

.

Challenges faced

•

Managing complex financing, governance and transaction workstreams in parallel.

•

Multiple stakeholders to manage, across complex negotiations with multiple workstreams, while

continuing to deliver business as usual.

Outcome and impact

of the decision

•

Significant progress was made in reducing debt to £499.5m at 31 January 2026, £93.3m lower than

at the same point in the previous year, providing the Group with resilience to navigate market conditions

and deliver strong long-term returns.

•

The new credit facilities included a £335.0m term loan and a £116.6m delayed-draw term loan with HPS

Funds

4

, alongside a £33.4m Revolving Credit Facility (

RCF

) syndicated between Barclays and NatWest.

These facilities materially enhanced liquidity, increased covenant headroom and provided funding

certainty, while offering improved flexibility. The funds drawn in February 2025 enabled the full repayment

and cancellation of the £250.0m bond and repayment of the £75.0m drawings under the £85.0m loan

facility provided by Roger De Haan, which was subsequently cancelled. The existing RCF was also cancelled.

•

The successful completion of the sale of AICL to Ageas

3

for £67.5m generated net proceeds of £56.9m,

£11.4m above initial guidance, in addition to £10.0m of pre-completion dividends, and significantly

simplified Saga’s operations.

•

The successful launch of the 20-year Affinity Partnership with Ageas

3

was a major milestone in simplifying

our business. With motor new business going live, £60.0m of the total £80.0m cash consideration was

received and the partnership combined Saga’s brand and customer base with Ageas’s

3

expertise to

deliver best-in-class motor and home insurance.

•

The simplification of operations created a more agile business that can deliver efficiently and at scale,

will reduce the level of technical, operational and regulatory activity that is undertaken and leverage the

capabilities and infrastructure available through the new Insurance partner.

•

The Group’s governance structure was simplified. The merger of the Audit and Risk Committees

facilitated a more focussed discussion on internal controls and risk management and alignment of

strategy. Following the year end, and in line with the continued simplification of our operating model,

the Innovation and Enterprise Committee was disbanded.

Simpliﬁcation of the Group’s operating model

and governance structure as a result of being

a lower risk, less complex business

Connection to strategic pillars

#### Key Board decision

1

4

•

Finalised financing arrangements to strengthen the balance sheet and reduce financial complexity.

•

Ensured that the Board was focussed on strategic discussions at every meeting.

•

Merged the Audit and Risk Committees to align with the Group’s simplified operating model.

3

Wholly owned UK subsidiaries of Ageas SA/NV

4

Certain funds, entities (or affiliates or subsidiaries of such funds or entities) and/or accounts managed, advised or controlled by HPS Investment Partners, LLC or its subsidiaries

Saga plc

Annual Report and Accounts 2026

67

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Corporate Governance Statement

#### Board activitiescontinued

How the Board reached its

decision and considered

matters set out in S172(1)

of the Act

•

The Board considered how the arrangement would create incremental growth opportunities aligned to

the Group’s strategy.

•

The terms of the partnership with NatWest Boxed were negotiated to ensure that the collaboration would

make the most of combining Saga’s deep customer insight with NatWest’s scale and NatWest Boxed

technology.

Stakeholder management

•

The Board reviewed ways to maintain quality products and services for

customers

, while increasing

shareholder

value.

•

Options to expand

supplier

and

partnership

relationships, essential for Saga’s strategy and enhancing

its products and services, were reviewed.

Challenges faced

•

Ensuring incremental growth initiatives were appropriately governed and aligned to the Group’s strategy.

•

Managing dependence on partners, while protecting customer experience and brand standards.

•

Balancing the pursuit of growth opportunities with the need to avoid additional complexity or risk.

Outcome and impact

of the decision

•

The partnership brought together two market leaders to deliver a new and innovative suite of savings

products that are competitive, flexible and tailored for Saga’s customer demographic.

•

The arrangement supported the Group’s strategy to broaden Saga Money’s product range, drive

increased volumes and improve commercial terms, while remaining in line with the intention to extend

capital-light revenue streams.

•

Launch of strategic partnership with NatWest Boxed to provide a savings product tailored for our customers, to support growth in Saga

Money products.

#### Expanded growth through new business lines and products

Connection to strategic pillars

#### Key Board decision

2

Key to our strategic pillars

1

Maximising the

growth of our

existing businesses

4

Reducing debt,

while simplifying

our operations

2

Driving incremental growth

through new business lines

and products

3

Growing our customer

base and deepening

those relationships

Saga plc

Annual Report and Accounts 2026

68

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#### Board leadership and Company purpose

At 31 January 2026, the Board comprised seven Directors with a broad set of complementary skills, industry expertise and each

bringing a diﬀerent perspective.

On 27 January 2026, the Board reviewed and approved a document detailing the division of responsibilities and roles of the Chairman,

Group CEO, Senior Independent Director, all Committee Chairs and the Non-Executive Directors nominated ESG Champion, Speak Up

Champion and People Champion. This is available on our corporate website (www.corporate.saga.co.uk/about-us/governance).

Member

Role

Max. possible

meetings

Attendance

Roger De Haan

Non-Executive Chairman (leadership, Board governance, setting

the agenda and facilitating open Board discussions, performance

and shareholder engagement)

7

7

Mike Hazell

Group CEO (Group performance and developing strategy for

Board approval)

7

7

Mark Watkins

Group CFO (Group financial performance, including creation of

the budget and five-year plans for recommendation to the Board)

7

7

Independent Non-Executive Directors

Role

Max. possible

meetings

Attendance

Anand Aithal

Participate in, assess, challenge and monitor Executive Directors’

delivery of the strategy (within risk and governance structures);

financial controls and integrity of financial statements; and

Board diversity. Evaluate and appraise the performance of

the Non-Executive Chairman, Executive Directors and

senior management.

7

6

Gemma Godfrey

1

(ESG Champion)

7

7

Julie Hopes

1

(People Champion)

7

6

Gareth Hoskin

(Speak Up Champion)

7

7

#### Our Board

A document summarising the matters which are reserved for the

Board was last considered on 27 January 2026. These include

the following:

Strategy and management

•

Setting the Group’s purpose, values, strategy and standards and

ensuring these align with our culture.

•

Approving the strategic direction, budgets, forecasts and

objectives, as well as their successful implementation.

•

Overseeing our operations, including policies relating to regulatory,

financial and operational matters.

•

Any decision which may have a material impact on the Group.

For example, new business activity, significant expansion,

partnerships or diversification/cessation of existing businesses.

Structure and capital

•

Approving changes relating to our capital, corporate, management

or control structures; and borrowings and guarantees, other than

in the normal course of business.

Financial items, risk management and internal controls

•

Approving the interim and preliminary results and Annual Report

and Accounts, alongside material capital or operating expenditure

outside predetermined tolerances or beyond agreed delegated

authorities.

•

Ensuring maintenance of a sound system of internal controls,

including risk appetite and policies, such as the Risk Policy.

Contracts and business transactions

•

Approving capital projects which are strategically material, are not

in the usual course of business or are outside of normal financial

limits in place.

•

Conducting post-investment reviews which were not considered in

detail by the Audit and Risk Committee or where the Board decides

a full review is required.

•

Joint ventures, material arrangements with customers or suppliers

and major investments.

Communication and engagement with stakeholders

•

Considering the balance of interests between stakeholders,

including shareholders, customers, colleagues and the communities

in which we operate.

•

Ensuring that independent channels are available for colleagues to

engage and raise any matters of concern.

See pages 24-25 for details of the Board’s role in stakeholder

engagement, which supports Directors’ duties under Section 172(1)

of the Companies Act 2006.

#### Shareholder engagement

The Board seeks feedback from our shareholders on the Company’s

performance against strategy and actively monitors their views.

Full details of how we engage with our shareholders can be found in the

Strategic Report on page 25. In addition, an Investor Relations report

is tabled at each Board meeting.

We recognise that we have a signiﬁcant number of retail shareholders,

many of whom are also our customers. We engage with this group

through arranging presentations via the Investor Meet Company

platform, which provides an opportunity for our Group CEO and

Group CFO to answer any questions they may have. Shareholders also

have the opportunity to meet the Directors at our Annual General

Meetings (

AGM

).

#### AGM

The AGM will be held on 30 June 2026 at 11.00am at the oﬃces

of Herbert Smith Freehills Kramer LLP, Exchange House, Primrose

Street, London, EC2A 2EG. Full details, and an explanation of business

to be considered at the meeting, will be provided in the Notice of AGM.

A copy will be available on Saga’s corporate website in due course

(www.corporate.saga.co.uk).

#### Board roles

1

Julie Hopes resigned from the Board with effect from 27 February 2026. Gemma Godfrey was appointed as the Non-Executive Director designated as the Board’s People

Champion with effect from 23 March 2026

Saga plc

Annual Report and Accounts 2026

69

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Corporate Governance Statement

#### Division of responsibilities

Purpose:

To ensure that Saga’s data

is actively managed, controlled and

monitored in accordance with the Group’s

data governance framework and oversee

the associated risks.

Data Management Committee

Purpose:

To support and monitor delivery

of the Group’s ESG strategy and targets

and to drive ESG accountability across the

business units.

ESG Steering Committee

#### Our governance framework

An annual review of the governance framework was undertaken by

the Company to ensure it continued to allow business units to operate

autonomously within a Group framework. The Data Management

Committee continues to consider and support our data strategy.

The Audit and Risk Committee Chair serves as the Speak Up

Champion. The Chair of the Remuneration Committee is the

nominated People Champion and regularly attends the People

Committee. A Non-Executive Director is appointed as the ESG

Champion and regularly meets with the ESG and Sustainability

Manager, who attends Operating Board and Board meetings to

discuss ESG strategy and targets. The ESG Steering Committee

meets regularly and reports to the Operating Board. For more

information on the governance put in place to monitor ESG strategy,

see page 42.

The below reﬂects the Company’s current governance framework.

Purpose:

To review and monitor the

leadership needs of the Board and senior

management and support the Company’s

continued ability to recruit and develop the

level and balance of skills, experience and

knowledge required to ensure its long-term

success.

Purpose:

To oversee the integrity of the

Group’s ﬁnancial reporting, the eﬀectiveness

of its risk management and internal controls

and the independence and performance of

internal and external auditors. Conﬁrm that

the Group has robustly assessed its principal

risks, including those that could threaten

its business model, performance, solvency

or liquidity.

Find out more in our

Audit and Risk Committee Report

on pages 75-79

Find out more in our

Nomination Committee Report

on pages 72-74

•

Approve strategic direction and ensure its

successful implementation.

•

Leadership and management of the Group,

including setting the Group’s purpose, values

and standards and aligning these with culture.

•

Encourage innovation and consider the views,

interests and needs of key stakeholders,

including colleagues, customers, communities

and shareholders.

•

Ensure that independent channels are

available for colleagues to engage and raise

matters of concern. This includes discussing

an annual report presented by the

Non-Executive Director who acts as

Speak Up Champion.

•

Ensure oversight of compliance with

statutory and regulatory obligations.

•

Ensure an effective internal controls and risk

management framework is maintained.

•

Assess the potential impact of decisions.

•

Monitor ESG strategy in all business units

across the Group.

#### Board

Nomination Committee

Audit and Risk Committee

Operating Board

Purpose:

To support the Group CEO in

the performance of duties in relation

to the management and day-to-day running

of the Group.

Duties:

•

Implement the Group’s strategy.

•

Act as guardians of the brand, customer

and data strategy.

•

Cultural leadership and people strategy.

•

ESG strategy and review/monitoring of

targets. Oversee ESG Steering Committee.

•

Review principal risks and uncertainties

across the Group.

•

Ensure effective implementation of Group

risk policy and internal controls framework in

a consistent manner across all business areas.

•

Monitor performance of business units

against targets, objectives and key

performance indicators set by the Board.

•

Review and discuss talent management and

succession planning throughout the Group.

•

Review and monitor culture, diversity, equity,

inclusion and belonging and colleague

engagement metrics.

•

Manage risk and conduct, review Group

risk and internal audit and assurance plans,

and report potential, or actual, breaches

of regulation or policy to the Board.

•

Oversee Data Management Committee.

Purpose:

To support our continuous listening strategy, where all colleagues can speak up and share the things that matter to them, enabling our

leadership to act and respond to feedback. This gives the employees a voice in the boardroom.

People Committee

Purpose:

To determine the policy and

terms and conditions of employment,

remuneration/compensation and beneﬁts

of senior executives, and to review workforce

remuneration and incentive programmes to

ensure alignment with culture and strategy

and determine share-based arrangements.

Find out more in our

Directors’ Remuneration Report

on pages 80-107

Remuneration Committee

In 2024, the Corporate Governance Reforms (

CGR

) Steering

Committee, a management group, was established to oversee

delivery of the CGR and the work needed to ensure the Group’s

2

nd

and 3

rd

line control environment meets the requirements of

the Economic Crime and Corporate Transparency Act 2023 and

Provision 29 of the UK Corporate Governance Code. Its purpose

is to support and monitor implementation of the reforms by

supervising the Group’s preparatory work and key project

workstreams on material controls in anticipation of the new

CGR requirements.

Since the year end, the Board decided to disband the Innovation and

Enterprise Committee. The Innovation and Enterprise Committee

had been established to assess the strategic alignment of growth

proposals with the Company’s purpose and oversight of this is now

undertaken directly by the Board.

Saga plc

Annual Report and Accounts 2026

70

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#### Composition, succession and evaluation

#### Board performance review

The Board performance review consisted of all Directors participating in an interview conducted by our Senior Independent Director, with

support from the Group Company Secretary. Areas of focus included execution of strategy, Board dynamics and ways of working, Board

composition, skills and succession, and Board eﬀectiveness.

Feedback was also requested on the eﬀectiveness of the Board Committees and the performance of the Non-Executive Chairman and

individual Directors. The Company Secretary also sought views from all committee attendees and external advisers. The Senior

Independent Director and the other Non-Executive Directors met to appraise the Non-Executive Chairman’s performance and the

Non-Executive Directors had regular meetings with the Non-Executive Chairman at which their performance was discussed.

#### The members of the Board

The Board considers the composition and size of the Board to be

appropriate, taking into account the independence of character, skills

and integrity of, and diﬀerent approach taken by, all the Directors.

The Nomination Committee is considering the skills and Board

composition required for the Group’s future strategic direction.

Our Directors have a broad range of experience in a variety of markets

and sectors, particularly in the areas of travel, insurance, ﬁnancial

services, customer service, brand management, strategy and asset

and risk management, all of which are invaluable to Saga.

Our Non-Executive Directors met regularly during the year without

Executive Directors present and provided objective, rigorous and

constructive challenge to management.

The Senior Independent Director acts as a sounding board for the

Non-Executive Chairman.

#### Independent Non-Executive Directors and Board composition

We continue to comply with the Code recommendation that at least

half of our Board, excluding the Chairman, are Non-Executive

Directors whom the Board considers to be independent.

For the year ended 31 January 2026, the Board considered Anand

Aithal, Gemma Godfrey, Julie Hopes

1

and Gareth Hoskin to be

independent Non-Executive Directors, free from any business or

other relationships that could materially interfere with the exercise of

their independent judgement or objective challenge of management.

#### Annual re-election

All Directors are required to stand for annual re-election at the

Company’s AGM. The Board’s view is that each of the Directors

standing for re-election should be re-appointed.

We believe that they have the skills required for the Board to discharge

its responsibilities, as outlined in each of their biographies set out on

pages 62-63.

The details of the speciﬁc reasons why each Director’s contribution

continues to be important to the Company’s long-term sustainable

success will be included in our Notice of AGM.

#### DEI&B

The Group has a DEI&B Policy and, during the year, forums were held

on topics relating to DEI&B, which provided valuable insight around

how colleagues felt relating to matters such as inclusivity, age,

ethnicity and gender. The Board recognises that it is important to

consider the need to have an inclusive approach for all colleagues.

For details of the gender split of our Board and senior management,

see page 48.

Find out more in:

Environmental, Social and Governance on pages 41-48

Nomination Committee Report on pages 72-74

Action taken as a result

of the 2024/25 evaluation

Areas of focus for 2026/27

The review concluded that the Board had worked

well during the year, using the governance

framework to support the strategic review

of the Group and signiﬁcant project work.

Actions taken included:

•

Growth strategy –

Board meetings were

restructured to promote a strong and

consistent focus on the Group’s growth

strategy throughout the year. Discussions

routinely considered brand perception,

competitive dynamics, the impact of

technological change and the needs of key

stakeholders, with customers remaining

central to all discussion.

•

Board ways of working –

Active consideration

was given to how the Board could enhance its

ways of working by making greater use of

Directors’ skills and experience to support

executive management in driving growth.

Board papers became increasingly forward

looking, with a clearer emphasis on strategic

and external factors and well defined outcomes.

•

Reporting –

Oversight of strategic delivery

was strengthened through enhanced

reporting, including regular updates from

individual businesses against their growth

plans. Progress in relation to the Insurance

partnership with Ageas

2

and the sale of AICL

was also closely monitored.

•

Governance framework –

The governance

framework was continuously reviewed to

ensure it reflected the Group’s simplified

operating model, while maintaining high

standards in overseeing risk management

and internal controls.

Conclusions from 2025/26

evaluation

Board focus.

The Board successfully

oversaw a demanding period of execution,

simpliﬁcation and delivery. There is clear

agreement and a shared understanding

of the future strategic plan.

Board dynamics and ways of working.

The Board provides a safe space for

discussion, with openness about

successes and challenges. It operates

in a constructive and respectful manner,

with a high level of trust in management.

Board composition, succession and

skills.

The Board is recognised as highly

committed, engaged and deeply

knowledgeable. It is vital that the Board

composition reﬂects the operating model

of the Group and is shaped to deliver the

next phase of growth.

Board eﬀectiveness.

Board papers have

improved in clarity and structure, with key

issues highlighted.

Board Committees.

Committee

eﬀectiveness was generally viewed

positively, with a healthy level of challenge

and debate in meetings.

Focus on future strategy.

The Board will

consider how to spend time in the most

eﬀective way, with a balance of discussions

around operational delivery and

medium- to long-term strategy.

Board culture.

Consideration will be given

to establish how the quality of debate can

be strengthened further, ensuring that all

perspectives are heard.

Information, cadence and use of time.

The deep dives into key strategic areas and

businesses will continue, with a focus on

articulating key areas the Board is being

asked to address and allowing suﬃcient

time for a thorough discussion.

Board composition.

The Nomination

Committee will prioritise identifying the

skills and Board composition required to

support the Group’s future strategic

direction.

Committees.

The purpose of each Board

committee will be refreshed, to ensure

there is a consistent understanding of roles

and responsibilities. The way in which

insights are surfaced at the Board will be

reviewed, to ensure that matters for

escalation or reporting are communicated

in the most eﬀective way possible.

1

Julie Hopes resigned from the Board with effect from 27 February 2026

2

Wholly owned UK subsidiaries of Ageas SA/NV

Saga plc

Annual Report and Accounts 2026

71

Financial statements

Additional information

Governance

Strategic Report

![]()

#### The Committee’s responsibilities

•

Review the structure, size and composition of the Board

needed to ensure that the right balance of skills, experience

and knowledge are in place.

•

Consider how to develop a diverse pipeline in succession

planning and talent development of Executive Directors and

senior executives.

•

Evaluate the independence, experience, diversity and

knowledge of the Board.

•

Identify and nominate candidates to fill Board and Committee

vacancies.

•

Review Board performance evaluation results in relation to

Board composition.

The Committee’s Terms of Reference were reviewed

during the year (approved by the Board on 27 January 2026)

and are available on our corporate website

(www.corporate.saga.co.uk/about-us/governance).

#### Committee evaluation

An evaluation of the Committee’s performance took place during

the year, as part of the Board performance review (for details see

page 71).

The inherently complex nature of the Committee’s remit and the

vital role it plays in ensuring that the right skills are in place for the

next phase of growth was acknowledged. It was agreed that a

review of the Committee’s purpose and remit in an ever increasing

regulatory environment would strengthen understanding and

make the Committee even more eﬀective.

#### Committee composition and attendance

#### Key actions in 2025/26

•

Changes to the Board and Committee composition to ensure

that the skills and experience of Directors supported the

delivery of Group strategy.

•

Continued discussion and focus on succession planning and

talent development.

•

Reviewed progress against set targets relating to diversity,

equity, inclusion and belonging (

DEI&B

).

#### Priorities for 2026/27

•

Consider and review the skills and board composition required

to support the Group’s future strategic direction.

•

Continued focus on succession planning for Executive and

Non-Executive Directors and senior management.

•

Monitor how management is developing its current and future

leaders and driving greater diverse representation at more

senior levels.

•

Ensure that Group culture supports the right environment

for talent development.

1

Peter Bazalgette resigned from the Board with effect from 9 April 2025 and Gareth Hoskin became Chair, and Julie Hopes a member, with effect from the same date

2

Julie Hopes resigned from the Board with effect from 27 February 2026

Nomination Committee Report

“The Committee’s focus this year centred

on several core priorities in response to the

Group’s evolving strategic landscape, to ensure

that the Board has the right skills in place as

Saga continues to advance its transformation.”

Gareth Hoskin

Chair, Nomination Committee

#### Corporate Governance Statement

Members

(majority are Independent

Non-Executive Directors)

Member

since

Max.

possible

meetings

Attendance

Gareth Hoskin

1

(Chair)

31 Dec 2023

4

Peter Bazalgette

1

30 Sep 2022

1

Anand Aithal

31 Dec 2023

4

Roger De Haan

5 Oct 2020

4

Gemma Godfrey

31 Dec 2023

4

Julie Hopes

2

9 April 2025

3

Board composition

Succession planning and

talent development

DEI&B

Board evaluation

c.50%

c.20%

c.15%

c.15%

#### What we did during the year

Time spent on matters

Saga plc

Annual Report and Accounts 2026

72

![]()

Dear shareholder,

The Nomination Committee’s (the

Committee

) focus this year

centred on several core priorities in response to the Group’s evolving

strategic landscape, to ensure that the Board has the right skills in

place as Saga continues to advance its transformation. During the

year, the Committee oversaw changes to Board and Committee

composition and spent a signiﬁcant amount of time ensuring the

Board and Committee framework aligned with the Group’s evolving

operating model.

Succession planning, skills assessment and diversity remained

central themes throughout the year. The Committee reviewed the

depth and strength of leadership pipelines and considered capability

requirements arising from strategic change. Since the year end, and

following the resignation of Julie Hopes, we have started a Board

composition review to ensure that we have the right knowledge and

experience in place to support delivery of the Group’s strategy. The

Committee also maintained clear focus on DEI&B, monitoring progress

against targets and discussing areas requiring further improvement.

#### Board composition

As highlighted in last year’s report, Steve Kingshott and Peter

Bazalgette resigned from the Board with eﬀect from 9 April 2025.

These changes to the Board followed the successful agreement of the

Insurance Underwriting sale and Aﬃnity Partnership with Ageas

3

and

reﬂected the Group’s new simpliﬁed business model.

Following these changes, I was appointed as Senior Independent

Director, Chair of the Nomination Committee and became a member

of the Remuneration Committee. Additionally, Julie Hopes became a

member of the Nomination Committee.

During the year, the Committee also considered and recommended

the merger of the Audit and Risk Committees to align with the Group’s

simpliﬁed operating model, noting the beneﬁts of doing so, including

facilitating a more focussed discussion on internal controls and risk

management and alignment of strategy. The Board ultimately

approved the merger and that I chair the newly combined Audit and

Risk Committee, with Anand Aithal, Gemma Godfrey and Julie Hopes

as members.

The Committee considered the proposal to re-appoint Anand Aithal

and Gemma Godfrey as Non-Executive Directors when they were

proposed for re-appointment after serving their ﬁrst three-year

terms and the Board approved the Committee’s recommendation

to re-appoint them.

Since the year end, Julie Hopes resigned from the Board with eﬀect

from 27 February 2026. The Board subsequently approved the

Committee’s recommendation that Gemma Godfrey be appointed

Chair of the Remuneration Committee and the Non-Executive

Director designated ‘People Champion’.

The Committee also considered the future of the Innovation and

Enterprise Committee and the Board approved the recommendation

that this be disbanded as its duties were now being undertaken at the

Board, in line with the simpliﬁcation of the Group’s business model.

Committee members agreed that no other changes to committee

membership should be made at this stage. It is recognised that this

means that Committee membership for the Audit and Risk

Committee and Remuneration Committee is below the suggested

Code requirements but it was felt that this is appropriate in the

circumstances and will be reviewed once a decision has been made

about future Board composition. In the meantime, the Committee

was comfortable that these committees had the appropriate skills

to fulﬁl their duties.

#### Succession planning and talent development

During the year, the Committee received comprehensive updates on

talent management across the senior leadership population, including

the reshaped Operating Board.

The Committee reviewed the performance, strengths and

development priorities of the Group Chief Executive Oﬃcer and

Group Chief Financial Oﬃcer, as well as succession plans for each

of the Operating Board. Given the scale of the business, it was

recognised that it was not realistic to have named successors for

every role and that the solution lay in developing talent within the layers

below. It was accepted that succession for certain roles would need to

be managed externally.

The Committee discussed how the renewed focus on a consistent,

Group-wide performance and talent framework, supported by

external assessment and coaching for our senior leaders, would

strengthen leadership capability and succession depth.

Throughout the year, the Committee monitored progress in building

a more agile, future-ready and diverse leadership pipeline to support

the Group’s strategic ambitions and remains committed to overseeing

the development of current and future leaders. It was agreed that it

would be beneﬁcial for the Board to have visibility of the expertise and

corporate knowledge, as well as leadership capabilities within the

Group. This is achieved through the deep dive sessions that take place

at the Board, which senior leaders are invited to attend.

#### Independence and election of Directors

After the year end, but prior to publication of this Annual Report and

Accounts, the Committee considered the proﬁles of the Directors,

each Director’s independence, contribution and time commitment

necessary to perform their duties and recommended to the Board

that all should be put forward for re-election at the 2026 Annual

General Meeting.

The UK Corporate Governance Code 2024 requires that at least

half of the Board, excluding the Chairman, are considered to be

independent Non-Executive Directors. At 31 January 2026, four of

the seven (57%) Board members were independent Non-Executive

Directors, with other members being the Non-Executive Chairman

and two Executive Directors.

#### DEI&B

The Committee considered the approach to evaluate performance,

talent and succession and the progress made in creating a diverse and

high-quality pipeline.

Committee members received an update on the Company’s inclusion

strategy, including progress made to date and the key priorities for

the coming year.

The Group continued to strengthen its inclusion work, and maturity

in DEI&B has improved, supported by continued collaboration with

external partners, including Working Together and Welcome to all

in Hospitality, Travel & Leisure. Key achievements include strong

colleague engagement, growth of colleague networks, delivery of

inclusive events, and progress on gender representation in leadership.

Further information can be found in the 2026 ESG Report.

The Company has a DEI&B Policy in place, with the aim of raising

awareness of fairness and equality in the workplace and outlining how

everyone is responsible for creating an inclusive environment that

respects the dignity and diversity of all people. This policy applies to

the Group, including the Board, and is linked to Company strategy.

All colleagues must report any breaches, whether actual or perceived,

to their line manager or to the People team. There is also the option to

report on an anonymous basis via the Company’s Speak Up process.

3

Wholly owned UK subsidiaries of Ageas SA/NV

Saga plc

Annual Report and Accounts 2026

73

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Corporate Governance Statement

#### Nomination Committee Reportcontinued

Our Board-agreed data-driven targets form part of the Company’s

Environmental, Social and Governance strategy. For more

information, see page 48. It is recognised that further progress is

needed against the data-driven targets and the Company remains

committed to achieving them.

At 31 January 2026, the Board had a 29% gender balance of women

4

,

and one member is from an ethnic minority background. At the same

date, the gender balance was 42% for the Operating Board and senior

layers of management below Board level

5

. The Committee recognises

that the gender balance on the Board reduced further following Julie

Hopes’ resignation and this does not meet the targets set out in the UK

Listing Rules on board diversity. This is something the Board remains

committed to improving and will be a key focus when reviewing the

executive and non-executive leadership needs of the organisation.

Details of the gender balance of those in senior management can be

found on page 48.

Targets are disclosed on our corporate website (www.corporate.

saga.co.uk/about-us/environmental-social-and-governance/).

The intention remains to increase female representation in the

Senior Management Team and above to 50%, and 40% on the Board,

by 2027.

#### Board evaluation

It was decided that the best way to stimulate the Board’s thinking on

how they can carry out their role and focus on continually improving

their performance was for me to conduct interviews with each of the

Directors, with the support of the Group Company Secretary.

The interviews centred on execution of strategy, Board dynamics and

ways of working, Board composition, skills and succession, and Board

and Committee eﬀectiveness.

The evaluation report was discussed by the Board and this conﬁrmed

that the Board were clear on the strategic direction of the Group and

had successfully overseen a demanding period of execution,

simpliﬁcation and delivery. More details can be found on page 71.

Gareth Hoskin

Chair, Nomination Committee

4

At the date of signing this report, female representation on the Board was 17%

5

While Provision 23 of the UK Corporate Governance Code defines ‘senior management’ as the layer below the Board and the Company Secretary and their direct reports,

we believe it most appropriate to disclose the gender balance of our Operating Board and Senior Leadership Team

Saga plc

Annual Report and Accounts 2026

74

![]()

Audit and Risk Committee Report

“During the year, the Board agreed to combine

the Audit and Risk Committees into a joint

committee, in line with our strategy to simplify

our business model, resulting in a more

efficient approach to managing the Group’s

internal controls and risk framework.”

Gareth Hoskin

Chair, Audit and Risk Committee

#### The Committee’s responsibilities

•

Consider the integrity of the financial statements.

•

Review the adequacy and effectiveness of the Company’s

internal control and risk management framework.

•

Monitor the effectiveness of the Company’s Internal Audit and

Assurance (

IAA

) and Finance functions and the external auditor.

•

Review and advise the Board on the Group’s overall risk

appetite, tolerance, strategy and current risk exposure.

•

Review the IAA work plan.

•

Monitor principal risks and uncertainties (

PRUs

) and consider

the Group’s capability to identify, and manage, new and

emerging risk.

•

Review material breaches of risk limits and adequacy of action.

•

Provide qualitative and quantitative advice to the Remuneration

Committee on risk weightings.

•

Review the Group’s interim and preliminary financial

statements and accounting policies.

•

Review and approve key judgements and estimates used as

a basis for preparing the Group’s financial statements.

•

Approve the remuneration and terms of engagement and

determine the independence of the external auditor.

•

Monitor the scope of the annual audit and the extent of

non-audit work undertaken by the external auditor.

•

Provide recommendations on the fair, balanced and

understandable assessment, going concern basis of

preparation and viability statements.

•

Ensure that Speak Up and anti-fraud systems are in place

and monitored.

Following the combination of the Audit and Risk Committees,

the Committee’s Terms of Reference were revised in July 2025.

The current Terms of Reference were approved by the Board on

27 January 2026 and are available on our corporate website

(www.corporate.saga.co.uk/about-us/governance).

#### Committee evaluation

A review of the Committee’s performance took place during the year

as part of the Board performance review (for details see page 71).

The review concluded that the Committee was well run,

disciplined and eﬀective, with strong chairing and constructive

engagement with management. The decision to merge the Audit

and Risk Committees was seen as positive and there was

conﬁdence in the Committee’s scrutiny of ﬁnancial reporting,

internal controls and PRUs.

#### Committee composition and attendance

Members

(all are independent

Non-Executive Directors)

Member

since

Max.

possible

meetings

Attendance

Gareth Hoskin (Chair)

4 Apr 2019

3

Anand Aithal

17 Nov 2022

3

Julie Hopes

1

31 Dec 2020

3

Audit Committee (merged with Risk Committee July 2025)

Gareth Hoskin (Chair)

4 Apr 2019

2

Anand Aithal

17 Nov 2022

2

Julie Hopes

31 Dec 2020

2

Risk Committee (merged with Audit Committee July 2025)

Julie Hopes (Chair)

4 Apr 2019

1

Gemma Godfrey

17 Nov 2022

1

Gareth Hoskin

31 Dec 2020

1

The Board is satisﬁed that Gareth Hoskin provides recent and

relevant ﬁnancial expertise through his chartered accountancy

qualiﬁcation and career experience. The Committee members

also demonstrate appropriate independence and collectively

bring strong ﬁnancial and commercial experience across

industries, including those relevant to the Company. Details of

their skills and experience are set out in the Directors’ biographies

on pages 62–63.

#### Key actions in 2025/26

•

Integrated financial control systems to support and enhance

the control framework, including the implementation of and

transition to a new general ledger system.

•

Supported work to improve the Group’s liquidity exposure,

leading to the refinancing agreed with HPS Funds

2

.

•

Continued review of the Corporate Governance Reforms (

CGR

)

to enhance and align the control environment.

•

Supported alignment of Group controls required as a result of

the Ageas

3

partnership.

•

Commenced the external audit re-tender process in respect of

the 2027/28 audit.

•

Supported the Board in forming a common view of the key risks

to the business and agreeing appropriate risk appetites.

#### Priorities for 2026/27

•

Monitoring progress of the CGR preparation work to ensure

compliance with Provision 29 of the UK Corporate

Governance Code.

•

Completing the competitive re-tender process in respect of the

2027/28 audit.

•

Continuing to support the Board to form a common view of the

key risks to the business and agree appropriate risk appetites.

Financial statements

(including key judgements

and estimates)

Internal ﬁnancial

controls

Internal audit,

including Speak Up

External audit

c.35%

c.10%

c.20%

c.15%

Risk management,

including strategy, policy,

appetites and compliance

c.20%

#### What we did during the year

Time spent on matters

1

Julie Hopes resigned from the Board with effect from 27 February 2026

2

Certain funds, entities (or affiliates or subsidiaries of such funds or entities) and/or accounts managed, advised or controlled by HPS Investment Partners, LLC or its subsidiaries

3

Wholly owned UK subsidiaries of Ageas SA/NV

Saga plc

Annual Report and Accounts 2026

75

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Corporate Governance Statement

#### Audit and Risk Committee Reportcontinued

Dear shareholder,

During the year, the Board agreed to combine the Audit and Risk

Committees (the

Committees

) into a joint committee (the

Committee

), in line with our strategy to simplify our business model,

resulting in a more eﬃcient approach to managing the Group’s

internal controls and risk framework. I would like to thank Julie Hopes

for chairing the Risk Committee and for the contribution and expertise

provided during her tenure.

The Committees supported the Board during a year which saw

signiﬁcant progress in achieving key strategic goals, including the sale

of our Insurance Underwriting business, launch of our long-term

strategic partnership with Ageas

4

and improvement in the Group’s

liquidity by agreeing corporate reﬁnancing with HPS Funds

5

. The

Committee also oversaw the successful implementation of a new

cloud-based general ledger system, which aims to improve the control

environment and standardise and simplify processes.

The Committee received regular updates from the CGR Steering

Committee, a management group established to support, monitor

and deliver actions needed to ensure timely compliance with revised

requirements set out in the Code and relevant legislation.

The Committee was focussed on providing independent challenge

and overseeing the Group’s ﬁnancial reporting and internal controls,

assessment of the top risks facing the business and the design and

eﬀectiveness of critical controls. It was also responsible for monitoring

risk maturity and supporting the business in responding to the

challenges it faced.

Our report outlines how we have carried out our responsibilities

over the period, including our oversight of the IAA function and

our management of the relationship with the external auditor,

KPMG LLP (

KPMG

).

#### Reporting

The preliminary and interim results underwent thorough review and

scrutiny, with attention given to the implementation of key accounting

policies and the exercise of signiﬁcant judgement. The processes and

outcomes in these areas were carefully evaluated. Throughout the

year, KPMG delivered reports focussed on topics identiﬁed as

presenting substantial audit risk.

#### Significant issues

The Committee exercises its judgement in determining the

accounting matters that are of particular importance to the ﬁnancial

statements. Any such matters are subject to discussions between

senior management, the Group Chief Financial Oﬃcer and KPMG

as part of the audit process.

Letter from the Financial Reporting Council (

FRC

)

On 7 January 2025, the Group received a letter from the FRC,

requesting further information on certain matters covered in

the Annual Report and Accounts for the ﬁnancial year ended

31 January 2024. Speciﬁcally, the FRC asked:

•

why the customer option to fix insurance premiums at the first and

second renewal points, under the three-year fixed-price policies,

was accounted for as a separate performance obligation and not as

being within the boundary of the underlying insurance contract; and

•

for further details concerning the judgement that, where insurance

contracts were also underwritten by the Group, the arrangement of

the insurance contract was a distinct and separate service from the

insurance underwriting services.

The Committee reviewed management’s responses and noted that

the FRC closed the case in June 2025, having conﬁrmed they were

satisﬁed with the responses received.

Liquidity, going concern and viability

The Committee performed a detailed review of the Group’s

projected cash ﬂow, borrowing capacity and the covenants within

its borrowing facilities, based on papers prepared by management.

The Committee discussed management’s ongoing measures to

reduce operating costs and mitigating the liquidity PRU exposure

by facilitating the full syndication of the facility with HPS Funds

5

.

Find out more in:

Note 2.1 of the financial statements on page 123

Viability Statement on page 55

Independent Auditor’s Report to the Members of Saga plc on

pages 112-117

Valuation of goodwill

The Committee considered indicators of impairment of the carrying

value of Insurance goodwill at 31 July 2025 and the conclusion that

there were no new indicators of impairment at that date.

At 31 January 2026, the Committee reviewed management’s

impairment assessment prepared in line with International

Accounting Standard (

IAS

) 36 ‘Impairment of Assets’. The Committee

considered the assumptions made by management in relation to the

calculation of the discount and terminal growth rates; and the

robustness of the underlying cash ﬂow forecasts following the

transition to a partnership model with Ageas

4

for motor and home

insurance products in reaching the conclusion that no further

impairment was required at the balance sheet date.

Find out more in:

Note 16 of the financial statements on pages 150-151

Independent Auditor’s Report to the Members of Saga plc on

pages 112-117

Valuation of the parent company’s investment in subsidiaries

The recoverability of the carrying value of the investment in

subsidiaries held on the balance sheet of the Company was evaluated

by the Committee. Cash ﬂow forecasts, discount rates, valuation

methodology and stresses were all considered as part of

management’s analysis used in the calculation to determine that a

reversal of impairments recorded in previous years of £181.1m would

be recognised at 31 January 2026.

Find out more in:

Note 2 of the Company financial statements on pages 192-193

Independent Auditor’s Report to the Members of Saga plc on

pages 112-117

Valuation of Ocean Cruise ships

The Committee reviewed indicators of impairment for the Group’s

Ocean Cruise ships at 31 July 2025 and 31 January 2026.

Management reviews concluded that there were no indicators of

impairment at either date. Analysis considered key elements of the

trading outlook, change in the useful economic lives and the residual

values of the assets due to any changes in climate change, the discount

rate and technological obsolescence.

Find out more in:

Note 17 of the financial statements on page 152

Independent Auditor’s Report to the Members of Saga plc on

pages 112-117

4

Wholly owned UK subsidiaries of Ageas SA/NV

5

Certain funds, entities (or affiliates or subsidiaries of such funds or entities) and/or accounts managed, advised or controlled by HPS Investment Partners, LLC or its subsidiaries

Saga plc

Annual Report and Accounts 2026

76

![]()

Acromas Insurance Company Limited (

AICL

) disposal

On 1 July 2025, Saga completed the disposal of AICL. The Group

reported an initial loss on disposal of £23.9m at 31 July 2025.

Following completion of the ﬁnal balance sheet, sale proceeds

increased by £4.5m, reﬂecting adjustments to deferred tax balances,

a receipt of a Section 75 contribution of £3.2m into the Saga Pension

Scheme after the half year and the recognition of further costs of

disposal. The revised loss on disposal is £10.2m.

Find out more in:

Note 38 of the financial statements on pages 182-185

Independent Auditor’s Report to the Members of Saga plc on

pages 112-117

Carrying value of other material assets

The Committee reviewed other items of the Group’s property, plant

and equipment, including assets classiﬁed as held for sale, River Cruise

ships and software intangibles, for indicators of impairment. In

undertaking this review, the Committee considered key aspects of the

trading outlook, changes to useful economic lives, and residual values

in light of the Group’s evolving business model and technological

developments. As a result of this assessment, impairments totalling

£1.9m were recognised in the year.

Find out more in Notes 15, 17, 18 and 38 of the financial

statements on pages 149, 152-153 and 182-185

Held for sale property assets

The Committee also assessed whether properties classiﬁed as held

for sale at the balance sheet date continued to meet the International

Financial Reporting Standard (

IFRS

) 5 ‘Non-current Assets Held for

Sale and Discontinued Operations’ criteria. Although no properties

had been sold during the year, all held for sale properties remained

actively marketed, with a number being under oﬀer. Although

completion of the planned sales within the next 12 months cannot be

assured, the Committee was satisﬁed that the classiﬁcation of the

properties as held for sale remained appropriate. Third-party

valuations were conducted at 31 January 2026 and it was concluded

that no further impairments were required.

Find out more in Note 38 of the financial statements on page 185

Defined benefit pension scheme

The Group made contributions of £5.8m (2025: £5.8m) to the deﬁned

beneﬁt pension scheme, in line with the deﬁcit recovery plan agreed

following the 31 January 2023 triennial valuation. Revised contribution

levels were conﬁrmed as part of that valuation.

The Committee also reviewed the assumptions agreed between

management and the Group’s pension scheme advisers when

assessing the scheme’s valuation in accordance with IAS 19 ‘Employee

Beneﬁts’ at both 31 July 2025 and 31 January 2026.

Find out more in Note 27 of the financial statements on

pages 167-170

Internal control observations of the external auditor

As part of the audit process, the Committee reviewed the internal

control observations identiﬁed by KPMG. Management attended

Committee meetings to provide further context and assurance

regarding the actions being taken in response.

#### Accounting policies

The Committee received reports from management in relation to

signiﬁcant accounting policies and was satisﬁed that suitable key

accounting policies had been adopted, and judgements were

appropriate and provided a true and fair view of the Company’s

ﬁnancial performance and position.

#### Fair, balanced and understandable

A key governance requirement is for the Board to ensure that the

Annual Report and Accounts, taken as a whole, is fair, balanced and

understandable, and provides shareholders with the information

needed to assess the Group’s position, performance, business model

and strategy. The Committee advised the Board that it supported

the statement on page 59, following its review of whether:

•

the report was clear and presented a balanced view of the Group’s

successes, challenges, opportunities and risks;

•

key messages were appropriately highlighted and key performance

indicators (

KPIs

) disclosed at a suitable level;

•

the segmental information in Note 3 of the financial statements

was consistent with, and reconciled to, Alternative Performance

Measures (

APMs

) and other information included in the Strategic

Report; and

•

APMs were reconciled to the nearest IFRS measures, with

definitions clearly explained.

#### Going concern and viability

The going concern disclosure is on page 123, and the Viability

Statement and assessment methodology are on page 55. The

Committee reviewed the Group’s current position, key risks

(pages 51-54), and the ﬁve-year viability approach. It considered both

the base case and a severe but plausible scenario, including the key

assumptions underpinning each.

#### Audit and control

Internal controls

The Committee reviewed the outcome of the audits completed in

the year, including for data management and governance, and key

ﬁnancial controls and partnerships (Insurance). The Group Financial

Controller provided updates on accounting issues and key aspects of

ﬁnancial controls at every meeting. Regulatory development updates

were also received throughout the year and updates from the CGR

Steering Committee, to address the changes to the UK Corporate

Governance Code and supervise the Group’s preparatory work and

key project workstreams on material controls in anticipation of the

new CGR requirements.

Regular updates were received on the oversight and progress of the

phased implementation of the new general ledger system that went

live on 1 November 2025. The new cloud-based system enhances the

control environment and enables the standardisation of processes.

Financial crime and Speak Up reporting

Policies covering ﬁnancial crime (including anti-bribery and corruption,

anti-fraud, anti-money laundering and terrorist ﬁnancing; and

sanctions and asset freezing) were reviewed during the year and

approved by the Committee. The Speak Up Policy, annual report and

processes were reviewed against best practice to uphold integrity,

eﬀectiveness and colleague engagement.

The Speak Up Policy was recommended for Board approval by the

Committee, which was granted in April 2025. It is my responsibility

to ensure the integrity, independence and eﬀectiveness of the

Company’s Speak Up Policy and procedures. The Committee

reviewed all reported cases and concluded that they had been

handled in accordance with the policy or, where applicable,

exceptions noted accordingly.

Saga plc

Annual Report and Accounts 2026

77

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Corporate Governance Statement

#### Audit and Risk Committee Reportcontinued

IAA

The Committee approved the IAA work plan and internal audits

conducted throughout the year were reviewed. The audit plan was

refreshed quarterly, maintaining agile alignment with strategic

objectives, and progress was reported by the IAA Director, with plan

adjustments being considered as necessary and approved by the

Committee. The Committee was satisﬁed that the IAA function was

appropriately resourced, when combined with the use of external

resource for specialised audits. The IAA Director attended all

Committee meetings and two private meetings with Committee

members during the year.

The Committee monitored whether the IAA function was able to

exercise independent judgement from management throughout

the year and was satisﬁed that this was the case. The Committee

also monitored the work of the risk, compliance and IAA functions

to ensure that their activities complemented each other. The KPIs

reviewed included the timeliness of issuing reports and completing

issues assurance. The Internal Audit Charter and mandate was also

approved by the Committee during the year, which had been updated to

align with current Global Internal Audit Standards and is available on our

corporate website (www.corporate.saga.co.uk/about-us/governance).

As Committee Chair, I carried out an assessment of the independence

of the IAA Director during the year which was considered by the

Committee. The Committee concluded that the IAA Director’s

independence, objectivity and integrity did not give rise for concern.

Work activity was focussed on readiness for the UK CGR, which included

enhancements to the documentation, mapping and assessment of

key processes and the design and operational eﬀectiveness of

material controls across the internal risk and control environment.

A selection of risk-based work conducted over the year covering

ﬁnancial and non-ﬁnancial controls is shown below:

•

Key financial controls (plc)

•

Partnerships (Insurance)

•

Customer journey (Holidays)

•

Tax

•

Conduct risk (Insurance and Money)

•

Data management and governance

Action plans were agreed with management where improvements

were identiﬁed and appropriately tracked.

Risk management, compliance and internal controls

The eﬀectiveness of the Group risk management framework and

internal control systems was discussed and all material, ﬁnancial,

operational and compliance controls were considered. Substantial

progress had been made throughout the year to strengthen risk

management processes and risk maturity. Changes and additions

to the PRUs were reviewed and challenged throughout the year to

ensure they remained aligned to the agreed strategy and business

model. Further information can be found in the Strategic Report on

pages 51-54. This formed the basis of the scenario testing used

to produce the Viability Statement (see page 55).

An annual year-end review of the eﬀectiveness of the risk management

and controls framework was presented by the IAA Director. The

Committee recognised the improvements made in year and

concluded that while there were areas where further improvements

are planned for 2026, the internal risk and control environment is

broadly eﬀective.

We recommended to the Board that the appropriate statements

could be made, conﬁrming that a robust assessment of emerging and

principal risks facing the Group, and a review of the eﬀectiveness of

the risk management process, had been carried out (see pages 49-50).

Find out more in principal risks and uncertainties on

pages 51-54

Risk strategy, policy and appetites

PRUs were reviewed at each meeting and changes and adjustments

challenged to ensure alignment with strategy. The results of this

review are shown in the Strategic Report on pages 51-54 and form the

basis of the scenario testing used to produce the Viability Statement

(see page 55). Our risk management processes are set out on

pages 49-50 and are designed to manage, rather than eliminate, the

risk of failure to achieve business objectives and can only provide

reasonable assurance against any material misstatement or loss.

Find out more in risk management on pages 49-50

Cyber risk

The Chief Information Oﬃcer reported to the Committee on actions

taken to address the elevated cyber security risk environment.

The Company continued to strengthen its cyber resilience through

a vulnerability management programme, including independent

penetration testing. Enhanced detection and response capabilities

were deployed across the technology estate, supported by a strategic

initiative to reduce the Company’s overall attack surface and further

minimise potential exposure to cyber threats.

The Risk Policy was reviewed during the year, with updates made to the

risk management framework to reﬂect the strategic changes in the

business. The policy continued to facilitate clear direction to assist the

Company to address risk appetite. The Risk Policy was recommended

for Board approval by the Committee, which was granted in April 2025.

#### Subsidiary audit committees

The non-executive subsidiary chairs of the Saga Services Limited

audit, risk and compliance committee and the Saga Cruises Limited

risk and assurance committee, ensure that there is an adequate level

of oversight and that matters are escalated to the Committee as

appropriate. The AICL and Saga Personal Finance (

SPF

) audit, risk and

compliance committees were chaired by Non-Executive Directors until

the disposal of AICL in July 2025 and the transfer of the SPF audit, risk

and compliance responsibilities to the SPF board in November 2025.

#### External audit

In accordance with the FRC’s audit committees and external audit:

minimum standard, Article 7.1 of the Competition & Market Authority

Audit Order 2014 and the Company’s Independent Auditor Policy; the

Committee commenced a competitive re-tender process in the year

in respect of the 2027/28 audit. In December 2025, the Committee

welcomed audit partner, Natalia Bottomley, who replaced Timothy

Butchart as audit lead for KPMG on the Saga audit. Timothy had held

oﬃce as lead audit partner since the start of the 2022/23 audit.

Natalia brings a wealth of experience in the travel and retail sectors.

Audit planning

KPMG presented an audit plan for the ﬁnancial year that included an

outline of its materiality thresholds, risk assessments and proposed

approach. Key aspects of the plan are detailed in the Independent

Auditor’s Report to the Members of Saga plc on pages 112-117.

The audit scope, materiality, coverage and areas of focus, together

with KPMG’s planned response to identiﬁed signiﬁcant audit risks

were considered by the Committee, taking into account size,

complexity and susceptibility to fraud and error. KPMG’s engagement

terms and fee proposal for 2025/26 were also considered and

approved by the Committee.

Saga plc

Annual Report and Accounts 2026

78

![]()

Auditor independence and non-audit fees

The Committee members met with the external auditor three times

during the year without management being present. The objectivity

and independence of KPMG were continually challenged and

monitored by the Committee and auditor independence was

conﬁrmed by KPMG throughout the year.

A robust Auditor Independence Policy on non-audit fees and

employment of the former employees of the external auditor is in place

and reviewed annually, in accordance with the Revised Ethical

Standard 2024 issued by the FRC. The policy lists non-audit services,

which the Committee is satisﬁed may be carried out by the external

auditor without aﬀecting its independence. Clear approval levels are

detailed where the Committee Chair, or the whole Committee, is

required to authorise assignments. Audit fees payable to KPMG in

respect of the year ended 31 January 2026 were £1.8m (2025: £2.2m)

and non-audit service fees incurred were £0.2m (2025: £0.5m). This

equates to a non-audit fee ratio of 0.1 (2025: 0.2). A summary of fees

paid to the external auditor is set out in Note 5 to the consolidated

ﬁnancial statements on page 143.

Audit quality and effectiveness of external auditor

The following were considered when assessing the eﬀectiveness

of KPMG:

•

Our perception of KPMG’s understanding and insight into the

Group’s business model.

•

How key areas of judgement were approached by KPMG, the extent

of challenge and the quality of reporting.

•

The content of, and management’s responsiveness to, KPMG’s

management letter.

•

Feedback from management, following completion of an evaluation

survey on the audit process (including audit scope, audit

communication, independence and objectivity).

The Committee’s evaluation found that the auditor conducted the

audit process eﬀectively, demonstrating strong independence,

together with appropriate focus and challenge on key accounting

judgements and estimates. The Committee was satisﬁed that the

audit remained robust and continued to provide objective scrutiny of

management. As a result, it recommended to the Board that KPMG

be reappointed as the Company’s auditor at the forthcoming Annual

General Meeting.

Gareth Hoskin

Chair, Audit and Risk Committee

Saga plc

Annual Report and Accounts 2026

79

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Directors’ Remuneration Report

#### Annual Statement

“Following a year of significant strategic progress for Saga,

alongside substantially improved shareholder experience

and our re-admission to the FTSE 250 Index, the Committee

believes the remuneration outcomes for the year should be

well aligned with this performance, whilst supporting our

commitment to fair and responsible reward for colleagues

across the Group.”

Gemma Godfrey

Chair, Remuneration Committee

#### The Committee’s responsibilities

•

Set and monitor the Remuneration Policy (the

Policy

) for

senior executives, considering the relevant legal and regulatory

requirements and all relevant factors to ensure alignment with

delivery of value over the long term.

•

Determine and monitor remuneration packages for Executive

Directors, the Chairman and senior management.

•

Review workforce remuneration and related policies and

practices, setting principles for pay across the business and

ensuring alignment of incentives and rewards with culture.

•

Determine all aspects of share-based incentive arrangements.

•

Review and administer colleague share schemes.

•

Set key performance indicators (

KPIs

) for the Annual Bonus

Plan and long-term incentives.

•

Prepare a Directors’ Remuneration Report annually.

•

Engage with shareholders on significant remuneration

matters and consider their feedback when determining

policy and outcomes.

•

Appoint and oversee remuneration consultants and external

advisers, ensuring their independence.

The Remuneration Committee’s Terms of Reference were

reviewed during the year (approved by the Board on

27 January 2026) and are available on our corporate website

(www.corporate.saga.co.uk/about-us/governance).

#### Committee evaluation

A review of the Committee’s performance took place during the

year, as part of the Board performance review (for details,

see page 71).

The review recognised that the Committee had operated

eﬀectively in a demanding and complex space and there was

strong alignment on values and a focus on ensuring colleagues

were treated fairly.

#### What we did during the year

Time spent on matters

The Policy

Regulatory

developments

Senior management

remuneration

Share schemes

c.10%

c.10%

c.45%

c.20%

Colleague

compensation and

beneﬁts structure

c.15%

#### Committee composition and attendance

Members

(all are independent

Non-Executive Directors)

Member

since

Max. possible

meetings

Attendance

Julie Hopes

1

(former Chair)

4 Apr 2019

4

Gareth Hoskin

2

9 Apr 2025

3

Gemma Godfrey

1

17 Nov 2022

4

Peter Bazalgette

2

17 Nov 2022

1

#### Key actions in 2025/26

•

Approved salary increases as part of the annual salary review,

and levels of bonus awards.

•

Approved targets for our Annual Bonus Plan.

•

Made grants under the Restricted Share Plan (

RSP

).

•

Consulted with shareholders on the Policy changes

implemented.

•

Conducted a review of our remuneration advisers.

#### Priorities for 2026/27

•

Continue to set and monitor remuneration, ensuring this

evolves and supports our strategy.

•

Continue to ensure that Executive Director and senior

management remuneration is aligned with the wider workforce.

1

Julie Hopes resigned from the Board with effect from 27 February 2026. With effect from 23 March 2026, Gemma Godfrey became Chair of the Committee

2

Peter Bazalgette resigned from the Board with effect from 9 April 2025. Gareth Hoskin became a member of the Committee with effect from the same date

Saga plc

Annual Report and Accounts 2026

80

![]()

Dear shareholder,

I am pleased to present to you the Directors’ Remuneration Report for

the year ended 31 January 2026, which has been approved by both the

Remuneration Committee (the

Committee

) and the Board.

Following Julie Hopes’ resignation on 27 February 2026, I assumed

position of the Chair of the Committee. I would like to thank Julie for

her contribution to Saga and the Committee.

#### Business context

The year under review has been one of signiﬁcant strategic execution

for Saga, moving to a lower risk, simpler and less volatile business

model, while seeing strong trading performance in both the Travel and

Insurance businesses.

Both our Cruise and Holidays operations maintained their strong

momentum, showing the positive impact of our decision earlier in the

year to consolidate our Travel businesses under one management

team. Ocean Cruise achieved load factors of 93% for the full year with

per diems increasing by 10%, reﬂecting the continued appeal of our

boutique, all-inclusive oﬀering to the over-50s market. In July 2025,

we welcomed the Spirit of the Moselle to our River Cruise ﬂeet, which

has traded well since the launch and supports our ambition to expand

this proﬁtable segment further. River Cruise also delivered another

year of strong performance, achieving an 89% load factor and a 7%

increase in per diem.

Holidays continued its turnaround, delivering signiﬁcant growth

year-on-year with Underlying Proﬁt Before Tax

3

increasing 31%,

supported by passenger growth of 11%.

We made signiﬁcant progress with our partnership and simpliﬁcation

strategy, successfully completing the sale of our Insurance

Underwriting business, beginning our 20-year Ageas

4

insurance

partnership and launching our new NatWest Boxed savings

partnership. Insurance Broking outperformed expectations,

delivering growth across three of our four insurance products and

reporting Underlying Proﬁt Before Tax

3

ahead of the prior year.

The corporate reﬁnancing, which completed in February 2025,

materially strengthened our balance sheet, extending debt maturities

to 2031 and fully repaying the corporate bond and loan facility

provided by Roger De Haan.

Shareholders have experienced a strong recovery in value over the

year, with the share price signiﬁcantly outperforming the broader

market and supporting Saga’s re-admission to the FTSE 250 Index

after several years. The Committee believes this reﬂects the market’s

recognition of the strategic progress made by management in

repositioning the business.

These achievements were delivered against a backdrop of gradually

improving consumer conﬁdence, though cost-of-living pressures

persisted for many households. The over-50s demographic we serve

has shown resilience, with continued appetite for travel experiences.

Following a year of signiﬁcant strategic progress for Saga, alongside

substantially improved shareholder experience and our re-admission

to the FTSE 250 Index, the Committee believes the remuneration

outcomes for the year should be well aligned with this performance,

whilst supporting our commitment to fair and responsible reward for

colleagues across the Group.

#### Company performance for the 2025/26 financial year

The implementation of our strategy (as outlined on pages 12-17) was

measured against the KPIs set out below:

•

Underlying Profit Before Tax

3

from continuing operations increased

£7.0m to £44.2m.

•

Net Debt

3

, at 31 January 2026, was £499.5m, £93.3m lower than

31 January 2025.

•

Customer consent capture of 35% across the Group.

•

Customer transactional net promoter score of 67, an eight-point

increase when compared with the prior year.

•

Colleague engagement increased across Saga, with our most

recent survey scoring 8.1 out of 10, an improvement of 0.2 from

December 2024.

#### Changes to the Board

As disclosed in last year’s report, both Peter Bazalgette, Senior

Independent Director, and Steve Kingshott, Executive Director,

resigned from the Board with eﬀect from 9 April 2025. These

changes to the Board followed the successful agreement of the

Insurance Underwriting sale and Aﬃnity Partnership with Ageas

4

and reﬂect the Group’s new simpliﬁed business model. The treatment

of the remuneration arrangements for Steve are set out in the

Section 430 (2B) announcement available on our corporate website

(www.corporate.saga.co.uk/about-us/governance) and repeated

on page 92.

On 27 February 2026, Julie Hopes resigned from the Board. Julie

served as a Non-Executive Director since October 2018 and was my

predecessor as Committee Chair.

#### 2025 Policy review

Under the three-year Policy cycle, the Committee consulted with

shareholders in the early part of 2025 and presented a new Policy at

the Annual General Meeting (

AGM

) held on 24 June 2025. Full details

of this Policy were set out in the Notice of AGM. In summary, we

simpliﬁed the Policy, reverting to the Policy which was introduced in

2020 by removing the Saga Transformation Plan (

STP

). At the same

time, the Restricted Share Plan (

RSP

) was reinstated back to its

original levels (these were reduced by 20% per annum when the STP

was introduced). Awards under the STP made to the new Group

Chief Executive Oﬃcer (

CEO

) and Group Chief Financial Oﬃcer (

CFO

)

and the former CEO of Insurance will lapse without value. No further

changes were made to the Policy. The Committee was pleased to

receive a 99.63% shareholder vote in favour of the new Policy at the

2025 AGM.

#### Remuneration outcomes in 2025/26

Salary increases for 2025/26

During 2025/26, the Group CEO and Executive Director

5

(previously

CEO of Insurance) received a salary increase of 2.5%, in line with the

wider workforce rate. As disclosed last year, the Group CFO received

a 10% salary increase following a review of his salary with reference to

market benchmarks.

2025/26 bonus

The assessment of annual performance for the Executive Directors is

70% based on business performance against a scorecard of ﬁnancial

targets, with the remaining 30% based on their achievement of

personal objectives, which are central to delivery of the strategy and

operating model. The speciﬁc targets set are shown on pages 88-90,

together with the degree of achievement of each.

The Committee’s assessment of performance against the ﬁnancial

targets resulted in a ﬁnal outcome of 70% out of the maximum 70%

for the Group CEO and Group CFO, and the Executive Director

5

(previously CEO of Insurance).

The Committee reviewed each Executive Director’s performance

against a number of bespoke objectives. The formulaic outcome for

the universal scorecard was 19.5% out of a maximum 20.0% reﬂecting

that the customer consent measure was not fully achieved on a

formulaic basis. Having considered the quality of delivery against this

metric, and the strength of overall performance during the year, the

Committee’s view was that the formulaic outcome did not fully reﬂect

the quality of execution against the objective and exercised limited

upward discretion to apply the full weighting under the universal

scorecard. This resulted in a modest adjustment of 0.5% of maximum

bonus for all senior leaders. The Committee was satisﬁed that this

adjustment provided a fair and balanced reﬂection of performance

in 2025, taking into account the Company’s strong share price

performance, the signiﬁcant strategic progress delivered during the

year and the overall experience of shareholders. Following this

adjustment, the personal objective outcomes for Mike Hazell, Mark

Watkins and Steve Kingshott would be 30% out of the maximum

30.0%. Further details of each Executive Director’s individual

contribution to the business can be found on pages 89-90.

Page 88 sets out the calculation for the 2025/26 bonus, which paid out

at 100% of maximum for the Group CEO, Group CFO and Executive

Director (previously CEO of Insurance).

3

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

4

Wholly owned UK subsidiaries of Ageas SA/NV

5

Steve Kingshott resigned from the Board with effect from 9 April 2025

Saga plc

Annual Report and Accounts 2026

81

Financial statements

Additional information

Governance

Strategic Report

Governance

Strategic Report

![]()

#### Directors’ Remuneration Report

#### Annual Statementcontinued

Mike Hazell will receive a bonus of £922,500, Mark Watkins will receive a

bonus of £515,625 and Steve Kingshott will receive a bonus of £102,191

6

.

In line with our approved Policy, all bonus awards are paid one-third in

deferred shares and two-thirds in cash.

2022 RSP vesting

RSP awards were made in 2022 to the former Group CEO and CFO

at 100% of salary and 85% of salary respectively.

On vesting, the Committee carried out an assessment of the RSP

to determine whether the underpin test had been met and whether

the awards would result in a windfall gain on vesting. The Committee

concluded that the terms of the underpin had been met and that

there were no windfall gains over the vesting period. However, when

considering overall business performance over the three-year vesting

period, the Committee deemed it appropriate to exercise its discretion

to apply a 10% reduction to the award at the point of vesting.

The 2022 RSP, therefore, vested at 90% of the maximum.

#### Salary increases for 2026/27

The average wider workforce salary increase in 2026/27 was 3.0%

with higher increases awarded to high performers or to address

speciﬁc talent needs. Saga also remains committed to being a Real

Living Wage employer, ensuring all colleagues are fairly rewarded for

the work they do.

After careful consideration, the Committee approved a salary

increase of 13.8% for the Group CEO, taking his salary to £700,000.

This adjustment recognises his outstanding performance in role since

appointment as Group CEO and the pivotal role he has played in

leading the Group’s turnaround. This is evidenced by the signiﬁcant

increase in the Company’s share price over the year and Saga’s return

to the FTSE 250, reﬂecting shareholder conﬁdence in leadership, our

strategy and Saga’s prospects. The Committee also approved a salary

increase of 6.7% for the Group CFO, taking his salary to £440,000,

again considering his performance in role since appointment and the

shareholder experience.

Although the Committee was mindful of the internal and external

sensitivity associated with awarding salary increases higher than the

wider workforce, the Committee felt strongly that the performance

of the Group CEO and Group CFO merited the increase and it was

in the best interests of shareholders. Independent market

benchmarking against FTSE 250 companies also demonstrated

that the higher level of salary and overall positioning of Group CEO

and Group CFO compensation was appropriate, relative to

companies of similar size and complexity to Saga and in the context

of a turnaround strategy. The Committee also noted when approving

the increase that the Group CEO’s salary remains signiﬁcantly below

that of his predecessor £750,110 at the time of his departure in

2023. In conclusion, the Committee is satisﬁed that this increase

appropriately reﬂects his contribution and ensures remuneration of

the Group CEO and Group CFO remains competitive and retentive

as the business enters its next phase of growth.

#### Where time was allocated during the year – matters discussed, decisions made and actions taken

•

Approved Executive Director and Operating Board salary increases

as part of the annual salary review for 2026/27.

•

Approved the business and personal metrics for the 2025/26

annual bonus. Details of the personal objectives for the Executive

Directors can be found on pages 89-90.

•

Determined the level of bonus awards for 2025/26.

•

Made grants under the RSP for the Operating Board and Senior

Leadership Team.

•

Agreed remuneration for the outgoing Executive Director,

Steve Kingshott.

•

Reviewed progress against the actions to reduce our gender pay

gap and discussed the Company’s wider diversity, equity, inclusion

and belonging strategy.

•

Consulted with shareholders on the Policy changes implemented.

•

Noted the voting results on our Directors’ Remuneration Report

and Policy at the 2025 AGM and continued our constructive

dialogue with shareholders.

•

Discussed how the Committee would review wider workforce pay

and ensure alignment of incentives throughout the Company with

its culture and strategy.

•

Carried out a review of our remuneration advisers, resulting in the

appointment of Willis Towers Watson.

#### Wider workforce considerations

In making decisions on executive pay, the Committee considers wider

workforce remuneration and conditions, as outlined on page 93.

We continue to be as focussed on our colleagues as we are on our

customers. The Committee’s aim is to ensure that our approach to

rewarding colleagues at all levels is aligned to our business strategy,

which places customer service and colleague engagement at its core.

As a Real Living Wage employer, Saga is committed to ensuring that

colleagues are fairly rewarded for the work they do. This commitment

underpins our broader approach to responsible employment and

reinforces the alignment between our executive remuneration

framework and the experiences of our wider workforce.

We continue to engage with colleagues on executive reward matters

through our People Committee. Further details of our People

Committee can be found in our 2026 Environmental, Social and

Governance Report.

As part of our commitment to fairness, this report contains details

of the pay and conditions of our wider workforce, the cascade of

incentives throughout our business, and our Group CEO to colleague

pay ratio. Details of Saga’s gender pay report can be found on our

website (www.saga.co.uk/gender-pay-review).

#### Shareholder consultation and looking ahead

The Committee continues to uphold an open and constructive

dialogue with shareholders. We consulted with major shareholders

in the lead up to the 2025 AGM and ahead of the adoption of the new

Policy. As a result, we received a voting outcome of 99.56% in support

of the 2025 Directors’ Remuneration Report, and 99.63% in support

of the Directors’ Remuneration Policy. We will continue to engage with

shareholders and seek to incorporate feedback within our future

remuneration decisions.

#### Conclusion

I hope you ﬁnd the information contained in this report helpful,

thoughtful and clear.

I am always happy to hear from our shareholders, and you can contact

me at any time at remco.chair@saga.co.uk if you have any questions or

comments on this report.

Gemma Godfrey

Chair, Remuneration Committee

6

Following Steve Kingshott’s resignation from the Board with effect from 9 April 2025, the bonus shown is pro-rated for two months and seven days

Saga plc

Annual Report and Accounts 2026

82

![]()

#### Remuneration at a glance

#### Remuneration in the Group

#### Total spend on pay

1

£129.9m

2024/25 – £119.4m

2023/24 – £161.6m

2022/23 – £132.0m

#### Group CEO pay ratio to the median colleague

62:1

2024/25 – 50:1

2023/24 – 63:1

2022/23 – 56:1

#### General increase for all colleagues

2.5%

2024/25 – 4.0%

2

2023/24 – Nil

3

2022/23 – 7.5%

3

#### 2025/26 total single figure remuneration (£)

Mike Hazell

Group Chief Executive Oﬃcer (

CEO

)

2

025/26

2

024/25

2,203,240

1,894,030

50,740

615,000

922,500

615,000

49,735

600,000

764,295

480,000

Mark Watkins

Group Chief Financial Oﬃcer (

CFO

)

2

025/26

2

024/25

1,317,340

1,064,305

38,590

412,500

515,625

350,625

36,235

375,000

398,070

255,000

Steve Kingshott

4

Executive Director (previously CEO of Insurance)

2

025/26

2

024/25

191,655

1,076,439

7,711

81,753

102,191

38,096

412,000

379,143

247,200

Key

Salary

Beneﬁts and pension

Bonus

5

Restricted Share Plan (

RSP

)

6

#### RSP awards vesting in 2025

No awards vested during the year for any current Executive Directors, however, the 2022 RSP vested on 13 July 2025 at 90% of maximum

for the former Group CEO and CFO. Full details are set out on page 92 under payments to past directors.

1

Total spend on pay, including Executive Directors

2

Executive Directors did not receive any increase in salary in February 2024. The average increase awarded to the broader colleague group was 4.0%

3

All colleagues received a 2.5% increase in base pay in February 2022, with colleagues below senior leadership receiving a further increase of 5.0% in December 2022, which was

brought forward from February 2023, to support colleagues with the rising cost of living

4

Steve Kingshott’s salary and remuneration for 2025/26 is prorated to the 9 April 2025 when he resigned from the Board

5

As per the Remuneration Policy (the

Policy

), a third of Executive Directors’ bonus is deferred in shares, which vest after three years

6

RSP awards vest after three years

Saga plc

Annual Report and Accounts 2026

83

Financial statements

Additional information

Governance

Strategic Report

Governance

Strategic Report

![]()

#### Directors’ Remuneration Report

#### Remuneration at a glancecontinued

#### Shareholdings of the Executive Directors

The table sets out the shareholdings of the Executive Directors at 31 January 2026. Further detail is set out on page 91.

Director

Shareholding

requirement

(% of salary)

Shares owned

outright

(% of salary)

7,8

Shares subject to continued

employment holding periods

(% of salary)

8,9

Mike Hazell

Group CEO

250%

66%

613%

Mark Watkins

Group CFO

200%

1%

359%

#### 2025/26 annual bonus outcome for the Group CEO and Group CFO

For 2025/26, the Group CEO and Group CFO had a maximum bonus opportunity of 150% of salary and 125% of salary respectively.

The overall bonus outcome is set out in the table below. No discretion was applied to the formulaic outcome. Further details are set out

on pages 88-90.

Performance condition

Weighting

Threshold

(20% payout)

Target

(50% payout)

Maximum

(100% payout)

Outcome achieved

(% of maximum bonus)

Underlying Profit Before Tax

10

from

continuing operations

55.0%

55.0%

Net Debt

10

15.0%

15.0%

Personal objectives

30.0%

Group CEO: 30.0%

Group CFO: 30.0%

Total

100.0%

Group CEO: 100.0%

Group CFO: 100.0%

#### 2025/26 annual bonus outcome for the Executive Director (previously CEO of Insurance)

For 2025/26, the Executive Director (previously CEO of Insurance) had a maximum bonus opportunity of 125% of salary. The overall bonus

outcome is set out in the table below. Further details are set out on pages 88-90 in the Annual Report on Remuneration.

Performance condition

Weighting

Threshold

(20% payout)

Target

(50% payout)

Maximum

(100% payout)

Outcome achieved

(% of maximum bonus)

Underlying Profit Before Tax

10

from

continuing operations

27.5%

27.5%

Insurance Underlying Profit Before Tax

10

from continuing operations

27.5%

27.5%

Net Debt

10

15.0%

15.0%

Personal objectives

30.0%

30.0%

Total

100.0%

100.0%

7

Represents actual shares owned at 31 January 2026

8

Based on mid-market quotation share price of 520p at 31 January 2026 and the year-end salaries of the Executive Directors

9

Represents unvested RSP awards and annual bonus deferred share awards

10

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

Saga plc

Annual Report and Accounts 2026

84

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Annual Report and Accounts 2026

85

Annual Report on Remuneration

#### The Policy and its implementation in 2025/26

The table below sets out a summary of the key elements of the Remuneration Policy (the

Policy

) along with their operation in 2025/26 and

proposed operation in 2026/27.

|  |  |  |  |
| --- | --- | --- | --- |
| Policy element | Summary of the Policy | Operation in 2025/26 | Proposed operation in 2026/27 |
| Base salary | Salaries are set on appointment | The Group CEO and Executive | As outlined in the Annual |
| Provides a base level of | and reviewed annually. When | Director (previously CEO of | Statement, the Group CEO |
| remuneration to support | determining an appropriate level | Insurance) received a 2.5% | received a 13.8% increase in |
| recruitment and retention of | of salary, the Remuneration | increase in salary in February | salary and the Group CFO a 6.7% |
| Executive Directors with the | Committee (the  Committee  ) | 2025, aligned to the wider | increase in salary. The wider |
| necessary experience and | considers: | workforce. The Group CFO | workforce received an average |
| expertise to deliver the | •  pay increases to other | received a 10% increase in salary. | of 3.0% increase in salary. |
| Group’s strategy. | colleagues; | As a result, the salaries for the | As a result, the salaries for the |
|  | •  remuneration practices within | Executive Directors were: | Executive Directors are: |
|  | the Group; | •  Mike Hazell: £615,000 | •  Mike Hazell: £700,000 |
|  | •  any change in scope, role or | •  Mark Watkins: £412,500 | •  Mark Watkins: £440,000 |
|  | responsibilities; | •  Steve Kingshott: £422,300 |  |
|  | •  the general performance of the |  |  |
|  | Group and each individual; |  |  |
|  | •  the experience of the relevant |  |  |
|  | Director; and |  |  |
|  | •  the economic environment. |  |  |
| Benefits | Benefits may include family | Standard benefits provided. | No change. |
| Provides a market-standard level | private health cover, death in |  |  |
| of benefits. | service life assurance, a car |  |  |
|  | allowance, subsistence expenses |  |  |
|  | and discounts in line with other |  |  |
|  | colleagues. |  |  |
| Pension | Directors may participate in a | Executive Directors received the | No change. |
| Provides a fair level of pension | defined contribution scheme. | following: |  |
| provision for all colleagues. | Maximum pension contributions | •  Mike Hazell: 6% of salary |  |
|  | for Executive Directors are | •  Mark Watkins: 6% of salary |  |
|  | aligned with those of the wider | •  Steve Kingshott: 6% of salary |  |
|  | workforce (6% of salary). |  |  |
| Bonus | Awards are granted annually, | Maximum bonus opportunities | The maximum opportunities |
| The Annual Bonus Plan provides a | with performance measured | were: | for Executive Directors are |
| significant incentive to the | over one financial year. | •  Mike Hazell: 150% of salary | unchanged and are as follows: |
| Executive Directors, linked to | The Committee will determine | •  Mark Watkins: 125% of salary | •  Mike Hazell: 150% of salary |
| achievement in delivering goals | the maximum participation in the | •  Steve Kingshott: 125% of salary | •  Mark Watkins: 125% of salary |
| that are closely aligned with the | Annual Bonus Plan for each year, | Performance measures and | The current intention is to set |
| Company’s strategy and the | which will not exceed 150% | weightings for the bonus for | performance measures and |
| creation of value for shareholders. | of salary. | Mike and Mark were as follows: | weightings for the 2026/27 |
| In particular, the Annual Bonus | 70% of awards will be linked | •  Underlying Profit Before  Tax  1 | bonus as follows: |
| Plan supports the Company’s | to financial measures. Specific | from continuing | •  Underlying Profit Before |
| objectives, allowing the setting of | measures, targets and | operations: 55% | Tax  1  : 55% |
| annual targets based on the | weightings may vary from year | •  Net Debt  1  : 15% | •  Net Debt  1  : 15% |
| business’ strategic objectives at | to year. | •  Personal objectives: 30% | •  Personal objectives: 30% |
| that time, meaning that a wider | At least one-third of the bonus | Performance measures and |  |
| range of performance metrics can | will be deferred into shares | weightings for the bonus for |  |
| be used that are relevant. | vesting after three years. | Steve were as follows: |  |
|  | Payout range is as follows | •  Underlying Profit Before  Tax  1 |  |
|  | (% of maximum payout): | from continuing |  |
|  | •  Threshold: up to 20% | operations: 27.5% |  |
|  | •  Target: 50% | •  Insurance Underlying Profit |  |
|  | •  Maximum: 100% | Before Tax  1  from continuing |  |
|  | Malus and clawback | operations: 27.5% |  |
|  | arrangements apply. | •  Net Debt  1  : 15% |  |
|  | Good/bad leaver | •  Personal objectives: 30% |  |
|  | provisions apply. |  |  |

1

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

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#### Directors’ Remuneration Report

#### Annual Report on Remunerationcontinued

Saga plc

Annual Report and Accounts 2026

86

|  |  |  |  |
| --- | --- | --- | --- |
| Policy element | Summary of the Policy | Operation in 2025/26 | Proposed operation in 2026/27 |
| Restricted Share Plan (  RSP  ) | Awards of nil-cost options are | RSP awards were made at the | No change. |
| Awards are designed to | granted annually up to a | original levels following removal |  |
| incentivise the Executive | maximum of 100% of salary. | of the Saga Transformation Plan |  |
| Directors over the longer term | RSP awards do not have any | (  STP  ) in the new Policy: |  |
| to successfully implement the | performance conditions but are | •  Mike Hazell: 100% of salary |  |
| Company’s strategy. | subject to an underpin on vesting. | •  Mark Watkins: 85% of salary |  |
|  | Awards vest after three years | The Committee will review share |  |
|  | and are subject to a further | price performance on vesting to |  |
|  | two-year holding period, during | determine whether any windfall |  |
|  | which time shares may not be | gains were made. |  |
|  | sold other than for tax. |  |  |
| Shareholding requirement | The Committee sets formal | •  Mike Hazell: 250% of salary | No change. |
| To ensure Executive Directors’ | shareholding guidelines that | •  Mark Watkins: 200% of salary |  |
| interests are aligned with | will encourage the Executive | •  Steve Kingshott: 200% |  |
| shareholders over the long term. | Directors to build up over | of salary |  |
|  | a five-year period, and |  |  |
|  | then subsequently hold, |  |  |
|  | a shareholding equivalent |  |  |
|  | to a percentage of salary. |  |  |
| All-colleague share plan | Shares that are kept in the plan | Saga continued to operate the | No change. |
| The Company operates a | for five years will be exempt from | SIP for all colleagues in 2025/26. |  |
| HM Revenue and Customs | income tax and national |  |  |
| Share Incentive Plan (  SIP  ). | insurance on their value. |  |  |
| Chairman and Non-Executive | The fees for Non-Executive | Fees for 2025/26 were as | Fees for 2026/27 are as follows: |
| Director fees | Directors are set at broadly | follows (Roger De Haan waived | •  Roger De Haan: £150,000  2 |
| Monetary incentives for the | the median of the comparator | his fee since becoming Chairman | •  Board member fee: £69,152 |
| Chairman and Non-Executive | group. In general, the level of fee | in 2020): | •  Risk and Audit Committee |
| Directors | increase for the Non-Executive | •  Roger De Haan: Nil | Chair fee: £12,500 |
|  | Directors will be set, taking | •  Board member fee: £67,137 | •  Remuneration Committee |
|  | account of any change in | •  Committee Chair fee: £10,000 | Chair fee: £10,000 |
|  | responsibility and considering | •  Senior Independent Director | •  Senior Independent Director |
|  | the general rise in salaries | and Nomination Committee | and Nomination Committee |
|  | across the UK workforce. | Chair fee: £22,000 | Chair fee: £22,000 |

2

Given the strong performance of the business, it is now the appropriate time to reinstate a Chair fee. This follows Roger De Haan waiving his fee since 2020 when he became

Non-Executive Chairman, which was one of the many ways he actively supported the business. The £150,000 fee for 2026/27 is below the £200,000 originally set for the role

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Additional information

Saga plc

Annual Report and Accounts 2026

87

#### 2025/26 actual performance and remuneration outcomes

Single total figure of remuneration for Executive Directors for the 2025/26 financial year (audited)

The table below sets out the single total ﬁgure of remuneration and breakdown for each Director in respect of the 2025/26 ﬁnancial year.

Comparative ﬁgures for the 2024/25 ﬁnancial year are also provided. Figures provided have been calculated in accordance with Schedule 8

of The Large and Medium-sized Companies and Groups (Accounts and Reports) Regulations 2008, as amended in 2013.

|  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
|  |  |  | Taxable |  |  | Total |  |  | Total | Single |
|  |  | Salary | benefits | Pension | Other | fixed | Bonus  3 | RSP  4 | variable | figure |
|  | Period | £ | £ | £ | £ | £ | £ | £ | £ | £ |
| Mike Hazell | 2025/26 | 615,000 | 13,840 36,900 |  | – | 665,740 | 922,500 | 615,000 | 1,537,500 | 2,203,240 |
| (Group CEO) | 2024/25 600,000 | | 13,735 36,000 |  | – | 649,735 | 764,295 | 480,000 | 1,244,295 | 1,894,030 |
| Mark Watkins | 2025/26 | 412,500 | 13,840 | 24,750 | – | 451,090 | 515,625 | 350,625 | 866,250 | 1,317,340 |
| (Group CFO) | 2024/25 | 375,000 | 13,735 | 22,500 | – | 411,235 | 398,070 | 255,000 | 653,070 | 1,064,305 |
| Steve Kingshott  5 | 2025/26 | 81,753 | 2,806 | 4,905 | – | 89,464 | 102,191 | – | 102,191 | 191,655 |
| (Executive Director | 2024/25 | 412,000 | 13,376 | 24,720 | – | 450,096 | 379,143 | 247,200 | 626,343 | 1,076,439 |
| (previously CEO of Insurance)) |  |  |  |  |  |  |  |  |  |  |
| Roger De Haan | 2025/26 | Nil | – | – | – | Nil | – | – | Nil | Nil |
| (Non-Executive Chairman) | 2024/25 | Nil | – | – | – | Nil | – | – | Nil | Nil |
| Julie Hopes  6 | 2025/26 | 148,660 | – | – | – | 148,660 | – | – | – | 148,660 |
| (Non-Executive Director, | 2024/25 | 151,000 | – | – | – | 151,000 | – | – | – | 151,000 |
| Remuneration Committee Chair, |  |  |  |  |  |  |  |  |  |  |
| Risk Committee Chair, |  |  |  |  |  |  |  |  |  |  |
| Chair of Saga Services Limited) |  |  |  |  |  |  |  |  |  |  |
| Gareth Hoskin  7 | 2025/26 | 122,965 | – | – | – | 122,965 | – | – | – | 122,965 |
| (Senior Independent | 2024/25 | 141,000 | – | – | – | 141,000 | – | – | – | 141,000 |
| Non-Executive Director, |  |  |  |  |  |  |  |  |  |  |
| Audit Committee Chair, |  |  |  |  |  |  |  |  |  |  |
| Nomination Committee Chair) |  |  |  |  |  |  |  |  |  |  |
| Gemma Godfrey | 2025/26 | 134,275 | – | – | – | 134,275 | – | – | – | 134,275 |
| (Non-Executive Director, | 2024/25 | 131,000 | – | – | – | 131,000 | – | – | – | 131,000 |
| Chair of Saga Personal Finance |  |  |  |  |  |  |  |  |  |  |
| (  SPF  ) Limited) |  |  |  |  |  |  |  |  |  |  |
| Peter Bazalgette  8 | 2025/26 | 22,360 | – | – | – | 22,360 | – | – | – | 22,360 |
| (Senior Independent | 2024/25 | 115,500 | – | – | – | 115,500 | – | – | – | 115,500 |
| Non-Executive Director, |  |  |  |  |  |  |  |  |  |  |
| Nomination Committee Chair) |  |  |  |  |  |  |  |  |  |  |
| Anand Aithal | 2025/26 | 77,137 | – | – | – | 77,137 | – | – | – | 77,137 |
| (Non-Executive Director, | 2024/25 | 75,500 | – | – | – | 75,500 | – | – | – | 75,500 |
| Innovation and Enterprise |  |  |  |  |  |  |  |  |  |  |
| Committee Chair) |  |  |  |  |  |  |  |  |  |  |

3

One third of the bonus award is deferred into shares vesting after three years

4

The face value on grant of the RSP awards is shown in the table above as there are no performance conditions other than underpins tested on vesting. The RSP award vests after

three years

5

Steve Kingshott resigned from the Board with effect from 9 April 2025

6

With effect from 9 July 2025, the Audit and Risk Committees merged and, as a result, Julie Hopes’ role as Chair of the Risk Committee ceased. Julie Hopes resigned from the

Board with effect from 27 February 2026

7

Gareth Hoskin became a Senior Independent Non-Executive Director and Nomination Committee Chair on 9 April 2025 and, up until 30 June 2025, Gareth chaired Acromas

Insurance Company Limited, which ceased following its sale to wholly owned UK subsidiaries of Ageas SA/NV

8

Peter Bazalgette resigned from the Board with effect from 9 April 2025

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#### Directors’ Remuneration Report

#### Annual Report on Remunerationcontinued

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Annual Report and Accounts 2026

88

#### How we performed in 2025/26

Bonus (audited in conjunction with details on pages 144-145)

The details of the performance conditions and outcomes against the targets for the annual bonus in respect of the 2025/26 ﬁnancial year are

shown in the table below. No discretion was applied to the formulaic outcome. For 2025/26, the Group CEO had a maximum bonus opportunity

of 150% of salary and the Group CFO and Executive Director (previously CEO of Insurance) had a maximum bonus opportunity of 125% of salary.

Saga plc bonus scorecard

|  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
|  |  |  |  |  |  | Annual bonus |  |  |
|  |  | Threshold | 50% target | Maximum |  | for threshold | Actual annual bonus achieved | |
|  | Weighting | performance | performance | performance | Actual | and maximum | (% of maximum bonus) | |
|  | (based on | required | required | required | performance | performance |  |  |
| Performance condition | 100% max) | (£m) | (£m) | (£m) | (£m) | (% of max) | Mike Hazell | Mark Watkins |
| Underlying Profit Before | 55.0% | 13.5 | 21.0 | 33.5 | 44.2 | 20% | 55.0% | 55.0% |
| Tax  9  from continuing |  |  |  |  |  | 100% |  |  |
| operations |  |  |  |  |  |  |  |  |
| Net Debt  9 | 15.0% | 604.6 | 585.9 | 554.6 | 499.5 | 20% | 15.0% | 15.0% |
|  |  |  |  |  |  | 100% |  |  |
| Personal objectives | 30.0% |  |  |  |  | 0% | 30.0% | 30.0% |
|  |  |  |  |  |  | 100% |  |  |
| Total | 100.0% |  |  |  |  |  | 100.0% | 100.0% |
| Total calculated (£) |  |  |  |  |  |  | £922,500 | £515,625 |
| Total payable (£) |  |  |  |  |  |  | £922,500 | £515,625 |

Insurance bonus scorecard

|  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- |
|  |  |  |  |  |  | Annual bonus |  |
|  |  |  |  |  |  | value for |  |
|  |  | Threshold | 50% target | Maximum |  | threshold and | Actual annual bonus achieved |
|  | Weighting | performance | performance | performance | Actual | maximum | (% of maximum bonus) |
|  | (based on | required | required | required | performance | performance |  |
| Performance condition | 100% max) | (£m) | (£m) | (£m) | (£m) | (% of max) | Steve Kingshott  10 |
| Underlying Profit Before | 27.5% | 13.5 | 21.0 | 33.5 | 44.2 | 20% | 5.3% |
| Tax  9  from continuing |  |  |  |  |  | 100% |  |
| operations |  |  |  |  |  |  |  |
| Insurance Underlying | 27.5% | 4.6 | 8.4 | 14.6 | 16.9 | 20% | 5.3% |
| Profit Before Tax  9  from |  |  |  |  |  | 100% |  |
| continuing operations |  |  |  |  |  |  |  |
| Net Debt  9 | 15.0% | 604.6 | 585.9 | 554.6 | 499.5 | 20% | 2.9% |
|  |  |  |  |  |  | 100% |  |
| Personal objectives | 30.0% |  |  |  |  | 0% | 5.8% |
|  |  |  |  |  |  | 100% |  |
| Total | 100.0% |  |  |  |  |  | 19.3% |
| Total calculated (£) |  |  |  |  |  |  | £102,191 |
| Total payable (£) |  |  |  |  |  |  | £102,191 |

9

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

10

Steve Kingshott resigned from the Board with effect from 9 April 2025 and, therefore, the bonus shown is pro-rated for two months and seven days

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Annual Report and Accounts 2026

89

#### Individual performance assessment

The Committee assessed Executive Directors on their individual performance in the year, against a set of universal strategic objectives, which

account for 30% of their maximum bonus. Details of these universal strategic objectives for each of the individuals are noted below:

|  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
|  |  |  |  |  |  |  | Actual annual bonus achieved | | |
|  |  |  | 20% | 50% |  |  | (% of maximum bonus) | | |
|  |  | Weighting | threshold | target | Maximum |  |  |  |  |
|  |  | (based on | performance | performance | performance | Actual | Mike | Mark | Steve |
| Objective |  | 100% max) | required | required | required | performance | Hazell | Watkins | Kingshott |
| Culture and colleagues |  |  |  |  |  |  |  |  |  |
| Objective |  |  |  |  |  |  |  |  |  |
| Maintain high levels of colleague engagement, measured |  |  |  |  |  |  |  |  |  |
| by the engagement score from the colleague survey. |  |  |  |  |  |  |  |  |  |
| Outcome | 5.0% | Saga plc | 7.5 | 7.6 | 7.7 | 8.1 | 5.0% | 5.0% | – |
| Increased colleague engagement across Saga, 86% |  | Insurance | 7.3 | 7.4 | 7.5 | 8.0 | – | – | 5.0% |
| participation in our most recent survey, scoring 8.1 out |  |  |  |  |  |  |  |  |  |
| of 10, an improvement of 0.2 from the previous year. |  |  |  |  |  |  |  |  |  |
| Customer engagement |  |  |  |  |  |  |  |  |  |
| Objective |  |  |  |  |  |  |  |  |  |
| Grow our customer base and deepen customer |  |  |  |  |  |  |  |  |  |
| relationships, measured by customer consent capture |  |  |  |  |  |  |  |  |  |
| and website visits. |  |  |  |  |  |  |  |  |  |
| Outcome – customer consent  11 | 2.5% | Saga plc | 32% | 34% | 36% | 35% | 2.0% | 2.0% | – |
| Early in the year, management made the decision to |  | Insurance | 32% | 34% | 36% | 35% | – | – | 2.0% |
| cease requesting Group-wide consent from customers |  |  |  |  |  |  |  |  |  |
| who already provided the relevant business unit level |  |  |  |  |  |  |  |  |  |
| consents. By reducing unnecessary customer contact, |  |  |  |  |  |  |  |  |  |
| it improved their overall experience. Because this change |  |  |  |  |  |  |  |  |  |
| altered the number of customer eligible to provide |  |  |  |  |  |  |  |  |  |
| additional consents, the Committee recalibrated the |  |  |  |  |  |  |  |  |  |
| consent targets to ensure they remained both realistic |  |  |  |  |  |  |  |  |  |
| and stretching. |  |  |  |  |  |  |  |  |  |
| Outcome – website visits | 2.5% | Saga plc | 3.4m | 3.6m | 3.8m | 3.9m | 2.5% | 2.5% | 2.5% |
| Average monthly website visits across all Saga sites. |  |  |  |  |  |  |  |  |  |
| Customer satisfaction |  |  |  |  |  |  |  |  |  |
| Objective |  |  |  |  |  |  |  |  |  |
| Increase the strength of the Saga brand, using it to |  |  |  |  |  |  |  |  |  |
| improve customer experience, measured by customer |  |  |  |  |  |  |  |  |  |
| transactional net promoter score (  tNPS  ) and retention. |  |  |  |  |  |  |  |  |  |
| Outcome – tNPS  12 | 2.5% | Saga plc | 61 | 62 | 63 | 67 | 2.5% | 2.5% | – |
| Customer tNPS was 67, an eight-point increase when |  | Insurance | 61 | 62 | 63 | 64 | – | – | 2.5% |
| compared with the prior year. | 2.5% | Saga plc | Average of outcomes from all business units | | | | 2.5% | 2.5% | – |
| Outcome – retention rates |  | Insurance | 80% | 81% | 82% | 84% | – | – | 2.5% |
| Retention rates exceeded target thresholds across all |  |  |  |  |  |  |  |  |  |
| areas of the Group. |  |  |  |  |  |  |  |  |  |
| Environmental, Social and Governance (  ESG  ) |  |  |  |  |  |  |  |  |  |
| Objective |  |  |  |  |  |  |  |  |  |
| Achieve the ESG targets set in the 2025 ESG Report. |  |  |  |  |  |  |  |  |  |
| Outcome | 5.0% | Saga plc |  |  |  |  | 5.0% | 5.0% | – |
| 1.  Continued to report complete carbon footprint |  | Insurance |  |  |  |  | – | – | 5.0% |
| against baseline carbon footprint by December 2025 |  |  |  |  |  |  |  |  |  |
| and launched net zero roadmap, including internal |  |  |  |  |  |  |  |  |  |
| KPIs and targets, by December 2025. |  |  |  |  |  |  |  |  |  |
| 2. Continued to support our charity partnerships with |  |  |  |  |  |  |  |  |  |
| fundraising and volunteering opportunities. |  |  |  |  |  |  |  |  |  |
| 3. Reviewed and set targets on colleague diversity |  |  |  |  |  |  |  |  |  |
| representation (following the Ageas  13  partnership). |  |  |  |  |  |  |  |  |  |
| Personal growth objective | 10.0% |  |  |  |  |  | 10.0% | 10.0% | 10.0% |
| Outcome |  |  |  |  |  |  |  |  |  |
| Details of the individual objectives under personal growth |  |  |  |  |  |  |  |  |  |
| projects, and their assessment, are noted overleaf. |  |  |  |  |  |  |  |  |  |
| Discretionary adjustment  14 |  |  |  |  |  |  | +0.5% | +0.5% | +0.5% |
| Overall | 30.0% |  |  |  |  |  | 30.0% | 30.0% | 30.0% |

11

The consent outcome disclosed in the 2025 Annual Report and Accounts was incorrectly stated as 37%, the actual outcome was 42%. There is no financial impact as the

incorrectly stated 37% was already above bonus targets

12

The method of calculation for tNPS has been updated in 2025/26 applying equal weighting across all business units, removing volatility caused by changes in survey volumes and

providing a more consistent and representative measure of performance

13

Wholly owned UK subsidiaries of Ageas SA/NV

14

The Committee exercised discretion on the customer consent element, increasing the formulaic outcome from 2.0% to the maximum 2.5% of overall bonus. The basis for this

adjustment is set out in the Committee Chair’s statement

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#### Directors’ Remuneration Report

#### Annual Report on Remunerationcontinued

#### Individual performance assessment continued

Saga plc

Annual Report and Accounts 2026

90

Details of the individuals’ achievements are set out in the tables below.

|  |  |
| --- | --- |
| Personal growth project overview | Committee assessment and basis of achievement for 2025/26 |
| Mike Hazell: maximum 10% of overall bonus, achievement 10% of overall bonus | |
| Drive strategic growth | Identified and created plans to deliver growth, putting foundations in place and starting to execute |
|  | growth plans to deliver Underlying Profit Before Tax  15  growth to £100.0m. |
| Drive cultural change to create a more | Cultural changes to support our growth plans are underway, including simplifying the business and |
| agile way of working across Saga | transforming the Operating Board. |
| Mark Watkins: maximum 10% of overall bonus, achievement 10% of overall bonus | |
| Delivering a cost base to support the | Delivered a restructured, efficient and sustainable cost base to support the changing operating |
| changing operating model and delivery | model. Leveraging more Group resources to implement business unit projects, including the |
| of strategic initiatives | Insurance transformation and the consolidation of the Cruise and Holidays businesses. |
| Steve Kingshott: maximum 10% of overall bonus, achievement 10% of overall bonus | |
| Support the successful transition | Successfully supported the first phase of the Ageas  16  partnership implementation. |
| to Ageas  16 |  |

#### RSP scheme interests vesting during the financial year

No awards vested during the year for any current Executive Directors, however, the 2022 RSP vested on 13 July 2025 at 90% of maximum for

the former Group CEO and CFO. Full details are set out on page 92 under payments to past directors.

#### RSP scheme interests awarded during the financial year (audited)

On 25 June 2025, the RSP award was granted to the Group CEO and Group CFO. Details of the awards are set out below.

|  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- |
|  |  |  |  |  | Number of | Face value | Total face value |
| Director | Award type | Basis of award | Date of grant | Date of vesting | shares granted | per share  17 | of award |
| Mike Hazell | Nil-cost options | 100% of salary | 25 June 2025 | 25 June 2028 | 350,227 | 175.6p | £615,000 |
| Group CEO |  |  |  |  |  |  |  |
| Mark Watkins | Nil-cost options | 85% of salary | 25 June 2025 | 25 June 2028 | 199,672 | 175.6p | £350,625 |
| Group CFO |  |  |  |  |  |  |  |

#### Deferred Bonus Plan (DBP)

On 28 May 2025, the deferred element of the executive annual bonus award was granted to the Group CEO, Group CFO and the former CEO of

Insurance. Details of the award are set out below.

|  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- |
|  |  | Number of | Face value | Total face value | End of |
| Director | Award type | shares granted | per share  17 | of award | deferral period |
| Mike Hazell | Deferred shares | 177,412 | 143.6p | £254,765 | 28 May 2028 |
| Group CEO |  |  |  |  |  |
| Mark Watkins | Deferred shares | 92,402 | 143.6p | £132,690 | 28 May 2028 |
| Group CFO |  |  |  |  |  |
| Steve Kingshott | Deferred shares | 88,009 | 143.6p | £126,381 | 28 May 2028 |
| Executive Director |  |  |  |  |  |
| (previously CEO |  |  |  |  |  |
| of Insurance) |  |  |  |  |  |

15

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

16

Wholly owned UK subsidiaries of Ageas SA/NV

17

Represents the mid-market quotation (

MMQ

) share price on the day prior to the grant

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#### Directors’ share interests (audited)

Executive Directors are required to build up their shareholdings over a reasonable amount of time, which would normally be ﬁve years, and then

subsequently hold a shareholding equivalent to a percentage of base salary. The following table sets out the equity interests held by the Executive

and Non-Executive Directors (including those of their connected persons). If there are any changes to equity interests between the end of the

reporting year and the Notice of Annual General Meeting (the

Notice

), we will include an updated position in our Notice.

|  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
|  |  |  |  |  | Unvested nil-cost options held | | |  |  |  |  |
|  |  |  |  |  | Long-term |  | Deferred |  |  |  |  |
|  |  |  |  |  | Incentive Plan |  | bonus |  |  |  |  |
|  |  |  | Shares |  | (  LTIP  ) nil-cost | RSP nil-cost | nil-cost |  |  | Unvested SIP |  |
|  |  |  | counting |  | options | options not | options |  | Vested but | shares not |  |
|  | Shareholding | Current | towards |  | subject to | subject to | subject to |  | unexercised | subject to | Shareholding |
|  | requirement | shareholding | shareholder | Beneficially | performance | continued | continued | Other | nil-cost | performance | requirement |
| Director | (% salary)  18 | (% salary) | requirements  19 | owned | conditions | service | service | awards | options held | conditions | met? |
| Executive Directors |  |  |  |  |  |  |  |  |  |  |  |
| Mike Hazell | 250% | 613% | 724,405 | 78,125 | – | 991,174 | 227,744 | – | – | 253 | Yes |
| Mark Watkins | 200% | 359% | 284,392 | 443 | – | 428,576 | 106,700 | – | – | 253 | Yes |
| Former Executive Directors |  |  |  |  |  |  |  |  |  |  |  |
| Steve Kingshott | 200% | 346% | 280,649 | 95,352 | – | 131,804 | 216,907 | – | – | – | Yes |
| Non-Executive Directors  20 |  |  |  |  |  |  |  |  |  |  |  |
| Roger De Haan  21 | – | – | – | 39,897,105 | – | – | – | – | – | – | n/a |
| Julie Hopes  22 | – | – | – | 4,419 | – | – | – | – | – | – | n/a |
| Gareth Hoskin | – | – | – | 19,018 | – | – | – | – | – | – | n/a |
| Gemma Godfrey | – | – | – | 12,438 | – | – | – | – | – | – | n/a |
| Anand Aithal | – | – | – | 24,500 | – | – | – | – | – | – | n/a |

#### Taxable benefits

The taxable beneﬁts for Executive Directors are in line with our wider workforce policies. Mike Hazell and Mark Watkins received private medical

insurance and a company car during the year.

#### Pension entitlements

Pension contributions for all Executive Directors are aligned with those of the majority of colleagues (6% of salary). Colleagues can, however,

opt to increase their contribution to a maximum of 10%, which the Company will match. This does not apply to Executive Directors. No Executive

Director receives an entitlement under a deﬁned beneﬁt plan.

18

Shareholding requirements are those that were in existence throughout the course of the year and at 31 January 2026

19

The number of shares counting towards the shareholding requirement is calculated by summing beneficially owned shares with unvested nil-cost options which are not subject to

performance conditions, on a net of tax basis as well as any vested but unexercised options on a net of tax basis. The MMQ share price of 520.0p at 31 January 2026 was used for

the purpose of calculating the current shareholding (i.e. value of beneficially owned shares and value of/gain on interests over shares) as a percentage of salary

20

Values are not calculated for Non-Executive Directors as they are not subject to shareholding requirements

21

The connected persons of Roger De Haan include Allison De Haan, who holds 20,750 shares

22

Julie Hopes resigned from the Board with effect from 27 February 2026

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#### Directors’ Remuneration Report

#### Annual Report on Remunerationcontinued

Saga plc

Annual Report and Accounts 2026

92

#### Payments for loss of office (audited)

As disclosed in the 2025 Annual Report and Accounts, Steve Kingshott stepped down from the Board on 9 April 2025. The Committee

determined that Steve would be treated as a good leaver under the Policy approved by shareholders at the Annual General Meeting on

5 July 2022. The full details of the remuneration arrangements are outlined below.

Steve Kingshott

•

Steve remained a colleague, receiving a salary, benefits and his pension allowance in line with the Policy until cessation of employment on

9 April 2025 (the

Termination Date

) to a total of £89,464.

•

Within 28 days of the Termination Date, Steve received compensation payment for the termination of his employment to a total of £501,801.

This was inclusive of his entitlement to a statutory redundancy payment (£48,727), a payment in lieu of notice, compromising salary

(£422,300), pension allowance (£25,338), benefits (£12,000) and a payment for unused accrued holiday entitlement (£2,436).

•

Subject to the satisfaction of performance measures, and being employed until the Termination Date, a pro rata bonus for 2025/26 was

awarded. This was subject to approval by the Committee, with the bonus satisfied two-thirds in cash and one-third in deferred shares

pursuant to the DBP, in line with the Policy as determined by the Committee.

•

Awards made to Steve under the DBP on 28 April 2022, 26 May 2023, 28 May 2024, 28 May 2025 and any potential award in 2026 will vest

at the normal vesting date and remain subject to the plan rules, including malus and clawback provisions. Awards will be exercisable for

six months after vesting.

•

Awards made to Steve under the DBP as part of his recruitment award on 28 June 2022 and 6 July 2022 will vest at the normal vesting date

and remain subject to the plan rules, including malus and clawback provisions. Awards will be exercisable for six months after vesting.

•

Awards made to Steve under the RSP granted on 13 July 2022 will not be subject to pro rata calculation; awards made on 12 June 2023 and

8 July 2024 will be pro-rated to reflect the period from award date to the Termination Date. All awards will vest at the normal vesting date

subject to the plan rules, including malus and clawback provisions. Awards will be exercisable for six months after vesting.

•

No further RSP awards will be granted to Steve.

•

The 2023 RSP and DBP awards are subject to post-cessation shareholding requirements (

PCSR

) applicable to the Executive Directors for

a two-year period following the Termination Date. None of Steve’s other RSP and DBP awards are subject to any PCSR.

•

Awards granted under the STP will lapse in full on the Termination Date.

•

Steve is required to retain 200% of his salary or (if lower) his final shareholding in shares for a period of two years from the Termination Date,

i.e. until 9 April 2027. On the Termination Date, Steve had an estimated effective shareholding of c.236% of salary (based on a closing share

price of 520.0p at 31 January 2026), which will be subject to the post-cessation holding requirement.

•

In September 2025 Steve exercised his vested DBP awards from June and July 2022 and his RSP 2022, giving a total vested share award

of £324,660.

Peter Bazalgette

Peter Bazalgette resigned from the Board on 9 April 2025 and received no payments for loss of oﬃce.

#### Payments to past directors (audited)

As previously disclosed in the 2024 Annual Report and Accounts, both Euan Sutherland and James Quin stepped down from the Board of

Directors in their roles as the Group CEO and Group CFO in 2023. The full details of the remuneration arrangements for both were fully

disclosed in the 2024 Annual Report and Accounts. The remuneration elements received for the period ending 31 January 2026 are outlined below.

Vesting of 2022 RSP awards

The RSP award granted on 13 July 2022 vested on 13 July 2025 at 90% of maximum for both Euan and James. The Committee reviewed the

performance of the award and made an adjustment to the ﬁnal vesting level to take into account the experience and expectation of our

shareholders and the value of their shareholdings over the life of this award. The table below sets out the number of shares that vested.

|  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
|  |  |  | Value of |  |  | Proportion of |  | Value of |
|  | Face value of |  | award at | End of | Pro-rated | award vesting |  | award |
|  | award | Shares | grant | vesting | for step | as percentage | No. shares | vesting |
| Director | (% of salary) | awarded | (£) | period | down | of maximum | vesting | (£) |
| Former Group CEO | 80% | 333,300 | 582,610 | 13 July 2025 | 166,650  23 | 90% | 149,985 | 274,772 |
| Euan Sutherland |  |  |  |  |  |  |  |  |
| Former Group CFO | 68% | 171,458 | 299,170 | 13 July 2025 | 100,017  23 | 90% | 90,015 | 164,907 |
| James Quin |  |  |  |  |  |  |  |  |

#### Fees retained for external non-executive directorships

Executive Directors may hold positions in other companies as non-executive directors and retain the fees. Mike Hazell does not hold any external

directorships. Steve Kingshott did not hold any external directorships prior to departure from the Board. Mark Watkins was appointed as a

Director for Creative Folkestone on 23 September 2024 but does not receive a fee.

23

The RSP original award to the former Group CEO and former Group CFO were pro-rated under the scheme rules, given their leave dates prior to the date of the award vesting

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#### Governance of remuneration

Wider workforce

For the Committee to review the wider workforce pay, policies and incentives, reports are regularly considered at Committee meetings, setting

out key details of remuneration throughout the Company. Alongside its review of the wider workforce remuneration, the Committee considers

the approach applied to the Executive Directors and senior management. In particular, the Committee is focussed on ensuring the approach to

the remuneration of the Executive Directors and senior management is consistent with that applied to the wider workforce.

The table summarises some of the key workforce reward elements that are regularly discussed by the Committee:

|  |  |
| --- | --- |
| Bonus | Bonus schemes contain both financial and personal measures. A financial scorecard is used for all colleagues at Saga |
|  | linked to their business unit, including Executive Directors. Malus and clawback are in place for the colleagues in our |
|  | Senior Leadership Team. |
| Other incentive | Incentive arrangements that are paid more frequently are also operated in our contact centres. These incentive |
| schemes | schemes are reviewed regularly to ensure best practice and market alignment. The method of calculation and |
|  | frequency of payment varies, depending on business area and product. |
| Base pay | All colleagues received an increase of 2.5% of base pay in February 2025. |
| National Living | Saga continues to be committed to paying above National Living Wage for all UK colleagues and, in 2025, maintained |
| Wage | accreditation as a Real Living Wage employer. |
| RSP | RSP awards are granted across senior leadership at Saga. Eligible colleagues received an RSP grant in 2025, ranging |
|  | from 20% to 50% of salary. |
| SIP | We continue to promote our SIP, so that all colleagues can invest in the Company’s success. The plan enables |
|  | colleagues to purchase shares through payroll. |
| Pension | Saga operates a single defined contribution Master Trust arrangement with Aviva. At 31 January 2026, there were |
|  | 1,597 colleagues in this scheme. |

The Committee Chair engages regularly with the People Committee, gaining regular feedback and outlining executive remuneration. Feedback

from this engagement is then shared with the Committee. Find out more in our 2026 Environmental, Social and Governance Report.

#### Pay comparisons

Group CEO ratio

Our Group CEO to average colleague pay ratio for 2025/26 was 62:1. To give context to this ratio, we include a chart below which tracks the CEO

to average colleague pay ratio since 2015/16 alongside Saga’s total shareholder return (

TSR

) performance over a 10-year period. We also show

this against the performance of the FTSE Small Cap (

SMC

) during the same time span.

Jan-16

TSR rebased to 100 from January 2016

Jan-17

Jan-18

78:1

40:1

116:1

48:1

41:1

76:1

76:1

56:1

63:1

50:1

62:1

Jan-19

Jan-20

Jan-21

Jan-22

Jan-23

Jan-24

Jan-25

Jan-26

150

200

Saga TSR

100

50

0

FTSE SMC

CEO pay ratio

The chart shows the value of £100 invested in the Company’s shares compared with the FTSE SMC index. The graph shows the TSR generated

by the movement in share value and the reinvestment over the same period of dividend income. This graph was calculated in accordance with the

Financial Conduct Authority UK Listing Rules.

In summary, there has been signiﬁcant volatility in Group CEO pay, and we believe that this is caused by the factors set out below.

•

Our Group CEO’s pay is made up of a higher proportion of incentive pay than that of our colleagues, in line with the expectations of our

shareholders and accepted market practice for senior executive roles. This introduces a higher degree of variability in pay each year, which,

in turn, affects the ratio.

•

The value of long-term incentives, which measure performance over three years, is disclosed in the year they vest, which increases the

Group CEO’s pay in that year, again impacting the ratio.

•

We recognise that the ratio is driven by the different structure of pay for our Group CEO versus that of our colleagues, as well as the make-up

of our workforce. This ratio varies between businesses in the same sector. What is important from our perspective is that this ratio is

influenced only by the differences in structure, and not by divergence in fixed pay between the Group CEO and wider workforce.

Where the structure of remuneration is similar, as for the Operating Board and the Group CEO, the ratio is much more stable over time.

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#### Directors’ Remuneration Report

#### Annual Report on Remunerationcontinued

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Annual Report and Accounts 2026

94

Colleague and CEO ratios

The table below sets out the total remuneration received by the Group CEO using the methodology applied to the single total ﬁgure

of remuneration.

|  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Group Chief |  |  |  |  |  |  |  |  |  |  |  |
| Executive Officer |  | 2016/17 | 2017/18 | 2018/19 | 2019/20 | 2020/21 | 2021/22 | 2022/23 | 2023/24 | 2024/25 | 2025/26 |
| Total single | Lance Batchelor | 2,490,617 | 1,025,146  24 | 1,191,743 | 946,353 | – | – | – | – | – | – |
| figure (£) |  |  |  |  |  |  |  |  |  |  |  |
|  | Euan Sutherland | – | – | – | 116,535 | 2,118,471 | 2,401,273  25 | 1,753,093 | 1,835,610  26 | – | – |
|  | Mike Hazell | – | – | – | – | – | – | – | 223,363  26 | 1,894,030 | 2,203,240 |
| Annual bonus | Lance Batchelor | 67.5% | – | 35.1% | 18.2% | – | – | – | – | – | – |
| payment level | Euan Sutherland | – | – | – | 66.8% | 83.1% | 85.4% | 35.3% | 61.4% | – | – |
| achieved | Mike Hazell | – | – | – | – | – | – | – | 71.9% | 84.9% | 100% |
| (percentage |  |  |  |  |  |  |  |  |  |  |  |
| of maximum |  |  |  |  |  |  |  |  |  |  |  |
| opportunity) |  |  |  |  |  |  |  |  |  |  |  |
| LTIP vesting | Lance Batchelor | 65.6% | 26.0% | – | – | – | – | – | – | – | – |
| level achieved |  |  |  |  |  |  |  |  |  |  |  |
| (percentage | Euan Sutherland | – | – | – | – | n/a  28 | 10.0% | n/a  28 | 90.0%  29 | 90.0%  29 | – |
| of maximum |  |  |  |  |  |  |  |  |  |  |  |
| opportunity)  27 |  |  |  |  |  |  |  |  |  |  |  |
|  | Mike Hazell | – | – | – | – | – | – | – | n/a | n/a | n/a |
| Ratio of Group | Option used |  | Option B  30 | Option B  30 | Option B  30 | Option B  30 | Option B  30 | Option B  30 | Option B  30 | Option B  30 | Option B  30 |
| CEO single total | 25  th  percentile | n/a | 8:1 | 59:1 | 46:1 | 97:1 | 104:1 | 66:1 | 71:1 | 67:1 | 75:1 |
| remuneration figure | Median | 116:1 | 40:1  32 | 48.1  33 | 41:1  34 | 76:1  35 | 76:1  36 | 56:1  37 | 63:1  38 | 50:1  39 | 62:1  40 |
| to all colleagues  30,31 | 75  th  percentile | n/a | 33:1 | 36.1 | 29:1 | 55:1 | 55:1 | 42:1 | 41:1 | 36:1 | 38:1 |
| Ratio of single |  | 4:1 | 3:1 | 3:1 | 2:1 | 4:1 | 3:1 | 3:1 | 3:1 | 3:1 | 3:1 |
| total remuneration |  |  |  |  |  |  |  |  |  |  |  |
| figure shown to |  |  |  |  |  |  |  |  |  |  |  |
| executive members |  |  |  |  |  |  |  |  |  |  |  |

The colleague pay ﬁgures used to calculate the ratio are as follows:

|  |  |  |  |  |
| --- | --- | --- | --- | --- |
|  |  | 25  th  percentile | Median | 75  th  percentile |
| 2025/26 | Salary | £25,744 | £30,403 | £47,046 |
|  | Total pay | £29,317 | £35,428 | £57,859 |

24

For 2017/18, the final value of the 2015 LTIP award at vesting date is shown and is restated from the 2017/18 Annual Report and Accounts. The share price at the vesting date of

30 June 2018 was 125.6p

25

The final value of the 2019 LTIP award had not been confirmed at the time the 2022 Annual Report and Accounts was published and, therefore, was not included in the 2021/22

single figure. The final vesting of the 2019 LTIP was confirmed as 10% of maximum and, therefore, the 2021/22 single figure was restated

26

Mike Hazell was appointed as the Group CEO on 28 November 2023. Euan Sutherland’s payments reflect the period until he stepped down as Group CEO on 28 November 2023

27

As disclosed in the 2021 Annual Report and Accounts, in 2020, the LTIP was replaced with an RSP and, therefore, 2023/24 was the first year the RSP vested

28

No LTIP awards were eligible to vest for the Group CEO in post during 2020/21 and 2022/23

29

The 2021 and 2022 RSP awards vesting in April 2024 and July 2025 vested at 90% of maximum, including a discretionary 10% reduction applied by the Committee

30

For the colleague ratio, Saga chose to use Option B, identifying colleagues using our gender pay gap data. This was the preferred option due to the availability of data for our many

UK-based, overseas and part-time colleagues for whom single total figure data is difficult to calculate. Figures have been completed for 2017/18 to 2025/26, using the April gender

pay gap data for that year. To mitigate any anomalies, 11 individuals were identified at each percentile point from the gender pay gap data and the median of pay in the years 2017/18

to 2025/26 for these colleagues was calculated in line with the single total figure methodology

31

The median ratios shown for 2016/17 were recalculated to allow a comparison with the 2017/18 to 2025/26 figures, which were calculated in line with the methodology prescribed

by the regulations

32

The fall in ratio in 2017/18 was due to the forfeiture of bonus by the Group CEO and the relatively low payout on the LTIP. This reflects the fact that shareholders want executives to

have a higher proportion of pay at risk and this is reflected in the volatility in the chart. The percentage change in Group CEO remuneration set out in the table on page 95 shows

that year-on-year, when the volatility of payouts from equity-based awards is excluded, the changes in remuneration for the Group CEO and average colleagues are broadly in line.

This demonstrates that the underlying compensation ratio is not increasing year on year

33

The increase in ratio for 2018/19 was due to the Group CEO receiving a bonus in 2018/19. This increase remained low due to a relatively low bonus and LTIP payout

34

The fall in ratio for 2019/20 was due to the rebalancing of base pay and commission in our contact centres

35

The increase in ratio in 2020/21 was due to the relatively high bonus payout in 2020/21 and RSP award granted to the Group CEO in 2020/21

36

No change in ratio in 2021/22 due to the similar payout in bonus

37

The fall in ratio in 2022/23 was due to the lower bonus payout

38

The increase in ratio in 2023/24 was due to the relatively high bonus payout

39

The decrease in ratio in 2024/25 was due to a lower CEO total single figure in comparison with previous years and the result of aligning base pay to the Real Living Wage

40

The increase in ratio in 2025/26 was due to higher CEO total figure as a result of higher annual bonus outcome

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Annual percentage change in remuneration of Directors and other colleagues

The following table sets out the change in the remuneration paid to each Director from 2019/20 to 2025/26, compared with the average

percentage change for other colleagues.

The percentage change for each Director’s remuneration in the table below is based on the ﬁgures in the single total ﬁgure table on page 87.

Average colleague pay has been calculated using the following elements:

•

Annual salary: base salary and standard monthly allowances.

•

Taxable benefits: car allowance and private medical insurance premiums.

•

Annual bonus: company bonus, management bonus, commission and incentive payments.

|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
|  | % increase/(decrease) in | | | % increase/(decrease) in | | | % increase/(decrease) in | | | % increase/(decrease) in | | | % increase/(decrease) in | | | % increase/(decrease) in | | |
|  | remuneration in 2020/21 | | | remuneration in 2021/22 | | | remuneration in 2022/23 | | | remuneration in 2023/24 | | | remuneration in 2024/25 | | | remuneration in 2025/26 | | |
|  | compared with previous year | | | compared with previous year | | | compared with previous year | | | compared with previous year | | | compared with previous year | | | compared with previous year | | |
|  | (2019/20) | | | (2020/21) | | | (2021/22) | | | (2022/23) | | | (2023/24) | | | (2024/25) | | |
|  | Salary/ | Taxable | Annual | Salary/ | Taxable | Annual | Salary/ | Taxable | Annual | Salary/ | Taxable | Annual | Salary/ | Taxable | Annual | Salary/ | Taxable | Annual |
|  | fees | benefits | bonus | fees | benefits | bonus | fees | benefits | bonus | fees | benefits | bonus | fees | benefits | bonus | fees | benefits | bonus |
| Mike Hazell  41 | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | 3.9% | 2.3% | 28.8% | 2.5% | 0.8% | 20.7% |
| Mark Watkins  42 | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | – | 2.3% | 18.1% | 10.0% | 0.8% | 29.5% |
| Steve Kingshott  43 | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | 3.0% | 0.3% | 10.9% | – | 1.9% | 104.5% | 2.5% | 14.4%  44 | 46.9% |
| Roger De Haan  45 | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| Julie Hopes  46 | 41.7%  46 | n/a | n/a | (1.0%)  46 | n/a | n/a | (0.8%)  46 | n/a | n/a | (19.0%)  46 | n/a | n/a | 6.5%  46 | n/a | n/a | (1.5%) | n/a | n/a |
| Gareth Hoskin | 9.3%  47 | n/a | n/a | 2.9%  47 | n/a | n/a | – | n/a | n/a | 2.7% | n/a | n/a | – | n/a | n/a | (12.8%)  47 | n/a | n/a |
| Gemma Godfrey  48 | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | 24.2%  49 | n/a | n/a | – | n/a | n/a | 2.5% | n/a | n/a |
| Peter Bazalgette  48 | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | 10.9%  50 | n/a | n/a | – | n/a | n/a | – | n/a | n/a |
| Anand Aithal  48 | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | 8.4%  51 | n/a | n/a | – | n/a | n/a | 2.2% | n/a | n/a |
| Average per colleague | 3.2%  52 | 2.7% | 67.8% | 4.1%  52 | 6.6% | 5.4% | 13.3%  52 | 3.6% | (49.9%) | 4.6%  52 | 2.5% | 58.2% | 6.3%  52 | 5.8% | 47.1% | 7.7%  52 | (0.7%) | 96.7% |

#### Relative importance of the spend on pay

The table below sets out the relative importance of spend on pay in the 2025/26 and 2024/25 ﬁnancial years, compared with other

disbursements. All ﬁgures provided are taken from the relevant Company accounts.

|  |  |  |  |
| --- | --- | --- | --- |
|  | Disbursements from | Disbursements from |  |
|  | profit in 2025/26 | profit in 2024/25 |  |
|  | financial year | financial year |  |
|  | £m | £m | Percentage change |
| Profit distributed by way of dividend | – | – | – |
| Total tax contributions  53 | 30.1 | 22.0 | 36.8% |
| Overall spend on pay including Executive Directors | 131.3 | 119.4 | 10.0% |

41

No comparison for Mike Hazell prior to 2024/25 due to him becoming a Director on 9 October 2023. The increase in salary in 2024/25 was due to moving from CFO to CEO on

28 November 2023

42

No comparison for Mark Watkins prior to 2024/25 due to him becoming a Director on 28 November 2023

43

No comparison for Steve Kingshott prior to 2023/24 due to him becoming a Director on 3 January 2023

44

The increase in taxable benefit for Steve Kingshott is due to his settlement agreement paid in April 2025 covering 12 months so also covers February to April 2026

45

Roger De Haan has waived his fee since becoming Chairman in 2020

46

The increase in fees for Julie Hopes in 2020/21 was due to her becoming Chair of the Saga Personal Finance (

SPF

) board on 1 February 2020 and assuming the position of Risk

Committee Chair on 31 December 2020. The decrease in fees in 2021/22 was due to the reduction in the fee for the Chair of SPF role on 1 January 2021 following a review of the

role. The decrease in fees in 2022/23 and 2023/24 is due to her stepping down from the role as Chair of SPF on 10 January 2023. She also assumed the position of Remuneration

Chair on 31 December 2023. Julie Hopes resigned from the Board with effect from 27 February 2026

47

The increase in fees for Gareth Hoskin in 2020/21 and 2021/22 was due to him becoming Chair of the Audit Committee on 22 June 2020. The fall in fees in 2025/26 is due to

Gareth previously chairing Acromas Insurance Company Limited, which ceased following its sale to wholly owned UK subsidiaries of Ageas SA/NV

48

No comparison for Gemma Godfrey, Peter Bazalgette and Anand Aithal prior to 2022/23 due to them joining in September 2022

49

The increase in fees for Gemma Godfrey in 2023/24 was due to her becoming Chair of SPF on 10 January 2023

50

The increase in fees for Peter Bazalgette in 2023/24 was due to him becoming Senior Independent Director and Chair of the Nomination Committee on 30 September 2022

51

The increase in fees for Anand Aithal in 2023/24 was due to him becoming Chair of the Innovation and Enterprise Committee on 1 November 2022

52

The average salary per colleague increased in 2020/21 and 2021/22 due to a combination of the annual salary increase, Company restructuring, which altered our colleague base,

and the impacts of the COVID-19 pandemic. The increase in salary in 2022/23 was due to a combination of two pay increases for the wider workforce and further investment in

base pay. The increase in salary in 2023/24 was a result of Company restructuring, which altered our colleague base, and an uplift in the entry salary within our contact centres.

The increase in salary in 2024/25 is a result of the annual pay review and alignment to the Real Living Wage. The increase in salary in 2025/26 was a result of investment in base pay

including Real Living Wage alignment and also due to our colleague base changing as a result of our partnership with wholly owned UK subsidiaries of Ageas SA/NV

53

Total tax contributions include corporation tax, national insurance contributions, irrecoverable value added tax and air passenger duty

![]()

#### Directors’ Remuneration Report

#### Annual Report on Remunerationcontinued

Saga plc

Annual Report and Accounts 2026

96

#### Advisers to the Committee

Saga plc appointed Willis Towers Watson (

WTW

) to act as independent adviser to the Committee in 2025/26, following a competitive tender

process undertaken by the Committee. PricewaterhouseCoopers (

PwC

) continued to act as independent adviser to the Committee until

1 December 2025, at which point WTW commenced work for the Committee.

Both WTW and PwC are members of the Remuneration Consultants Group and, as such, operate under the code of conduct in relation to

executive remuneration consulting in the UK. The Committee is therefore satisﬁed that the advice received from its advisers is objective

and independent.

Fees of £65,241 were paid to PwC and fees of £45,000 were paid to WTW in respect of the advice provided to the Committee in relation

to director remuneration in 2025/26. Fees were charged at a combination of ﬁxed amounts for speciﬁc items of work and hourly rates.

The Committee receives support from the Chief People Oﬃcer and Group Company Secretary.

#### Shareholder voting

The current Policy was approved by shareholders at the AGM held on 24 June 2025. Outlined below are the voting outcomes for this and in

respect of approving the Directors’ Remuneration Report.

|  |  |
| --- | --- |
|  |  |
|  |  |  |  |  |  |  | % of issued |  |
|  |  |  | % of | Votes | % of | Votes | share capital | Votes |
| Resolution | AGM date | Votes for | votes cast | against | votes cast | cast  54 | voted | withheld |
| To approve the Directors’ | 24 June 2025 | 82,956,453 | 99.56 | 366,879 | 0.44 | 83,461,141 | 58.2 | 137,809 |
| Remuneration Report |  |  |  |  |  |  |  |  |
| To approve the Directors’ | 24 June 2025 | 82,951,796 | 99.63 | 305,884 | 0.37 | 83,461,141 | 58.2 | 203,461 |
| Remuneration Policy |  |  |  |  |  |  |  |  |

54

Votes cast figures include votes withheld as well as votes for and against

![]()

#### Directors’ Remuneration Policy

This document sets out the Saga plc (the

Company

) Policy on remuneration for Executive and Non-Executive Directors (the

Policy

), which

was approved by shareholders at the 2025 Annual General Meeting (

AGM

) to take eﬀect immediately afterwards. The Policy was prepared

in accordance with the requirements of the UK Companies Act 2006 (the

Act

), Schedule 8 of the Large and Medium-Sized Companies and

Groups (Accounts and Reports) (Amendment) Regulations 2013 (the

Regulations

) and the UK Listing Rules. The Remuneration Committee

(the

Committee

) built in a degree of ﬂexibility to ensure the practical application of the Policy. Where such discretion is reserved, the extent to

which it may be applied is described. The Policy retains, as its primary goal, the ability to attract, retain and motivate its leaders and to ensure

they are focussed on delivering business priorities within a framework designed to promote the long-term success of Saga, aligned with

shareholder interests.

The Board delegated its responsibility to the Committee to establish the Policy on the remuneration of the Executive Directors and the Chair.

The Board established the Policy on the remuneration of the other Non-Executive Directors.

#### Summary of the Policy approved at the 2025 AGM

Remuneration elements

Year 1

Year 2

Year 3

Year 4

Year 5

Year 6

Year 7

Fixed pay

Salary

Fixed pay

Benefits and pension

Annual bonus

(Malus and clawback

provisions apply)

Restricted Share

Plan (

RSP

)

(Malus and clawback

provisions apply)

Shareholding

requirements

#### Changes made to the previous Policy

Element

Changes to Policy

Rationale

Long-term incentives – Saga

Transformation Plan (

STP

)

Removal of the STP which provided participants

with a portion of the value created above a

stretching hurdle over a five-year period.

To simplify and deleverage the executives’

remuneration package. The highly geared nature

of the STP is no longer aligned to the updated

business strategy and is neither motivational

nor retentive for the current executives.

Long-term incentives – RSP

Awards will be made at the levels approved and

operated prior to the introduction of the STP.

The 20% reduction applied to the RSP award

levels upon STP introduction was removed for

future RSP awards.

The RSP is highly retentive and supports

executives in the delivery of the business strategy.

Stability of leadership during the Ageas

1

transaction is critical to the long-term success

of the business.

Additionally, the RSP maintains the link to

shareholder experience through incentivisation

of share price growth and the performance

underpin is retained for the Committee to adjust

vesting if business performance, individual

performance or wider Company considerations

mean, in their view, that an adjustment is required.

1

Wholly owned UK subsidiaries of Ageas SA/NV

Minimum one-third shares

Three-year deferral period subject

to continued service

Two-year holding period

Up to 100% of salary

Three-year performance

Salary

Benefits

and

pension

Maximum

two-thirds

cash

Executive Directors build and maintain a 200% of salary (250% of salary

for Group Chief Executive Officer (

CEO

)) minimum shareholding

requirement while in employment and post-employment

Saga plc

Annual Report and Accounts 2026

97

Financial statements

Additional information

Governance

Strategic Report

Governance

Strategic Report

![]()

#### Directors’ Remuneration Report

#### Directors’ Remuneration Policycontinued

#### Policy table

#### Base salary

Element and link to strategy

Provides a base level of remuneration to support recruitment and retention of Executive Directors

with the necessary experience and expertise to deliver the Group’s strategy.

Operation

An Executive Director’s basic salary is set on appointment and reviewed annually, or when there

is a change in position or responsibility. When determining an appropriate level of salary, the

Committee considers:

•

pay increases to other colleagues;

•

remuneration practices within the Group;

•

any change in scope, role and responsibilities;

•

the general performance of the Group and each individual;

•

the experience of the relevant Director; and

•

the economic environment.

Individuals who are recruited or promoted to the Board may, on occasion, have their salaries set below

the targeted policy level until they become established in their role. In such cases, subsequent

increases in salary may be higher than the general rises for colleagues until the target positioning

is achieved.

Maximum potential value

The Committee ensures that maximum salary levels are positioned in line with companies of a similar

size and complexity to Saga and validated against an appropriate comparator group so that they are

competitive against the market.

The Committee continues to review the comparators each year and will add or remove companies

from the comparator group as it considers appropriate.

In general, salary increases for Executive Directors will be in line with the increase for colleagues.

However, larger increases may be offered if there is a material change in the size and responsibilities

of the role (which covers significant changes in Group size and/or complexity).

The Company will set out the Executive Directors’ salaries for the following financial year in each

Directors’ Remuneration Report.

Performance conditions and

recovery provisions

A broad assessment of individual and business performance is used as part of the salary review.

No recovery provisions apply.

Changes to previous Policy

No changes.

#### Pension

Element and link to strategy

Provides a fair level of pension provision for all colleagues.

Operation

The Company provides a pension contribution allowance that is fair, competitive and in line with

governance best practice.

Pension contributions will be a non-consolidated allowance and will not impact any incentive

calculations.

Maximum potential value

The maximum value of the pension contribution allowance for both current and newly appointed

Executive Directors is aligned with the majority of colleagues, currently 6% of salary.

Performance conditions and

recovery provisions

No performance or recovery provisions apply.

Changes to previous Policy

No changes.

#### Benefits

Element and link to strategy

Provides a market-standard level of benefits.

Operation

Benefits may include family private health cover, death in service life assurance, car allowance,

subsistence expenses and discounts, in line with other colleagues.

The Committee recognises the need to maintain suitable flexibility in the benefits provided to ensure

it is able to support the objective of attracting, and retaining, colleagues in order to deliver the Group

strategy. Additional benefits which are available to other colleagues on broadly similar terms may

therefore be offered, such as relocation allowances on recruitment.

Maximum potential value

The maximum is the cost of providing the relevant benefits.

Performance conditions and

recovery provisions

No performance or recovery provisions apply.

Changes to previous Policy

No changes.

Saga plc

Annual Report and Accounts 2026

98

![]()

#### Annual Bonus Plan

Element and link to strategy

The Annual Bonus Plan provides a significant incentive to the Executive Directors, linked to

achievement of goals that are closely aligned with the Company’s strategy and the creation of value

for shareholders.

In particular, the Annual Bonus Plan supports the Company’s objectives, allowing the setting of annual

targets based on the business’ strategic objectives at that time, meaning that a wider range of

performance metrics can be used that are relevant and achievable.

Operation

The Committee will determine the maximum annual participation in the Annual Bonus Plan for each

year, which will not exceed 150% of salary.

The Company will set out in the Directors’ Remuneration Report, in the following financial year, the

nature of the targets and their weighting for each year.

Details of the performance conditions, targets and their level of satisfaction for the year being

reported will be set out in the Annual Report on Remuneration.

The Committee can determine that part of the bonus earned under the Annual Bonus Plan is provided

as an award of shares under the Deferred Bonus Plan (

DBP

) element. The minimum level of deferral is

one-third of the bonus; however, the Committee may determine that a greater portion, or in some

cases the entire bonus, be paid in deferred shares. The main terms of these awards are:

•

minimum deferral period of three years; and

•

the participant’s continued employment at the end of the deferral period, unless they are a good

leaver.

The Committee may award dividend equivalents on those shares to plan participants to the extent

that they vest. The Committee has the discretion to apply a holding period of two years post-vesting

for DBP shares.

Maximum potential value

The Committee will determine the maximum annual participation in the Annual Bonus Plan for each year,

which will not exceed 150% of salary. Percentage of bonus maximum earned for levels of performance:

•

Threshold: up to 20% of maximum opportunity

•

Target: 50% of maximum opportunity

•

Maximum: 100% of maximum opportunity

Performance conditions and

recovery provisions

The Annual Bonus Plan is based on a mix of financial and strategic/operational conditions and is

measured over a period of one financial year. The financial measures will account for no less than 50%

of the bonus opportunity.

The Committee retains discretion, in exceptional circumstances, to change performance measures

and targets and the weightings attached to performance measures part-way through a performance

year if there is a significant and material event which causes the Committee to believe the original

measures, weightings and targets are no longer appropriate. Discretion may also be exercised in cases

where the Committee believes that the bonus outcome is not a fair and accurate reflection of business,

individual or wider Company performance. The exercise of this discretion may result in a downward,

or upward, movement in the amount of bonus earned resulting from the application of the

performance measures.

Any adjustments or discretion applied by the Committee will be fully disclosed in the following year’s

Directors’ Remuneration Report. The Committee is of the opinion that, given the commercial

sensitivity arising in relation to the detailed financial targets used for the annual bonus, disclosing

precise targets for the Annual Bonus Plan in advance would not be in shareholders’ interests. Actual

targets, performance achieved, and awards made will be published at the end of the performance

period so shareholders can fully assess the basis for any payouts under the Annual Bonus Plan.

Both the Annual Bonus Plan and the DBP contain malus and clawback provisions.

Changes to previous Policy

No changes.

Saga plc

Annual Report and Accounts 2026

99

Financial statements

Additional information

Governance

Strategic Report

Governance

Strategic Report

![]()

#### Directors’ Remuneration Report

#### Directors’ Remuneration Policycontinued

#### Directors’ Remuneration Policy table continued

#### RSP

Element and link to strategy

Awards are designed to incentivise the Executive Directors over the longer term to successfully

implement the Company’s strategy.

Operation

Awards are granted annually to Executive Directors in the form of Restricted Shares. Restricted

Shares vest at the end of a three-year period subject to:

•

the Executive Director’s continued employment at the date of vesting; and

•

the satisfaction of an underpin as determined by the Committee, whereby the Committee can adjust

vesting for business, individual and wider Company performance.

A two-year holding period will apply following the three-year vesting period for all awards granted to

the Executive Directors.

Upon vesting, sufficient shares may be sold to pay tax on the shares.

The Committee may award dividend equivalents on awards to the extent that they vest.

Maximum potential value

Maximum value of 100% of salary per annum based on the market value at the date of grant set in

accordance with the rules of the plan.

Performance conditions and

recovery provisions

No specific performance conditions are required for the vesting of Restricted Shares but there will be

an underpin in that the Committee will have the discretion to adjust vesting taking into account

business, individual and wider Company performance.

The Committee will take into account the following factors (among others) when determining whether

to exercise its discretion to adjust the number of shares vesting:

•

Whether threshold performance levels have been achieved for the performance conditions for the

Annual Bonus Plan for each of the three years covered by the vesting period for the Restricted Shares.

•

Whether there have been any sanctions or fines issued by a regulatory body; participant

responsibility may be allocated collectively or individually.

•

Whether there has been material damage to the reputation of the Company; participant

responsibility may be allocated collectively or individually.

•

The potential for windfall gains.

•

The level of colleague and customer engagement over the period.

•

The RSP is subject to malus and clawback provisions.

Changes to previous Policy

Awards will be made at the levels approved and operated prior to the introduction of the STP.

The 20% reduction applied to the RSP award levels upon STP introduction is being removed for future

RSP awards.

Saga plc

Annual Report and Accounts 2026

100

![]()

#### Shareholding requirement

The Committee already had in place strong shareholding requirements (as a percentage of base salary) that encourage Executive Directors

to build up their holdings over a ﬁve-year period. Adherence to these guidelines is a condition of continued participation in the equity incentive

arrangements. This policy ensures that the interests of Executive Directors and those of shareholders are closely aligned.

In addition, Executive Directors will be required to retain 50% of the post-tax amount of vested shares from the Company incentive plans until

the minimum shareholding requirement is met and maintained. The following table sets out the minimum shareholding requirements:

Role

Shareholding requirement (percentage of salary)

Group CEO

250%

Other Executive Directors

200%

The Committee retains the discretion to increase the shareholding requirements.

The Committee has introduced a post-cessation shareholding requirement of the full in-employment requirement as listed above (or the

Executive’s actual shareholding on cessation, if lower) for two years following cessation.

Chair and Non-Executive Director fees

Purpose

Provides a level of fees to support recruitment and retention of a Non-Executive Chairman and

Non-Executive Directors with the necessary experience to advise and assist with establishing and

monitoring the Group’s strategic objectives.

Operation

The Board is responsible for setting the remuneration of the Non-Executive Directors. The Committee

is responsible for setting the Non-Executive Chairman’s fees.

Non-Executive Directors are paid an annual fee and additional fees for chairing committees.

The Company retains the flexibility to pay fees for the membership of committees. Non-Executive

Directors will be entitled to an additional fee if they are required to perform any specific and

additional services.

Chair and membership fees may be introduced for any new committees.

The Non-Executive Chairman does not receive any additional fees for membership of committees.

Fees are reviewed annually, taking into account time commitment, responsibilities and equivalent

roles in the comparator group used to review salaries paid to the Executive Directors. Non-Executive

Directors and the Non-Executive Chairman do not participate in any variable remuneration or

benefits arrangements.

Maximum potential value

The fees for Non-Executive Directors are broadly set at a competitive level against the

comparator group.

In general, the level of fee increase for the Non-Executive Directors and the Non-Executive Chairman

will be set taking account of any change in responsibility and the general rise in salaries across the

UK workforce. The aggregate fee for the Non-Executive Directors and the Non-Executive Chairman

will not exceed £2.0m.

The Company will pay reasonable expenses incurred by the Non-Executive Directors and Non-Executive

Chairman and may settle any tax incurred.

Performance metrics

No performance or recovery provisions apply.

Saga plc

Annual Report and Accounts 2026

101

Financial statements

Additional information

Governance

Strategic Report

Governance

Strategic Report

![]()

#### Directors’ Remuneration Report

#### Directors’ Remuneration Policycontinued

#### Illustration of application of the Policy

The chart below shows an estimate of the remuneration that could be received by Executive Directors under the ﬁrst year of the operation of the

Policy set out in this report.

30%

27%

Minimum

Target

Maximum

Maximum

(with 50%

share price

growth)

Minimum

Target

Mike Hazell

Group CEO

Mark Watkins

Group CFO

Maximum

Maximum

(with 50%

share price

growth)

42%

12%

37%

24%

28%

3,000

Fixed

Figures shown (£’000)

2,500

2,000

1,500

500

1,000

0

Bonus

RSP

Share price growth

52%

38%

48%

35%

26%

£1,281

£1,742

£2,203

£2,511

56%

43%

24%

44%

33%

34%

39%

27%

30%

35%

23%

12%

£802

£1,059

£1,317

£1,493

Element

Minimum

Target

Maximum

Maximum with 50%

share price growth

Fixed elements

Base salary for 2025/26.

Benefits paid for 2024/25.

Pension in line with policy at 6% of salary.

Annual bonus

Nil.

50% of the maximum

opportunity.

100% of the maximum

opportunity.

100% of the maximum

opportunity.

Restricted Shares

100% vesting of

Restricted Shares.

Award levels are 100%

of salary for the Group

CEO, 85% of salary

for the Group Chief

Financial Officer (

CFO

).

100% vesting of

Restricted Shares.

Award levels are 100% of

salary for the Group CEO,

85% of salary for the

Group CFO.

100% vesting of

Restricted Shares.

Award levels are 100% of

salary for the Group CEO,

85% of salary for the

Group CFO.

100% vesting of

Restricted Shares plus

50% share price growth.

Award levels are 100% of

salary for the Group CEO,

85% of salary for the

Group CFO.

Scenario charts show minimum, target and maximum scenarios in accordance with the Regulations, as well as the impact of a 50% share price

growth on the long-term incentives for the maximum scenario. All scenarios do not account for dividend equivalents on DBP shares or

RSP shares.

Saga plc

Annual Report and Accounts 2026

102

![]()

#### Discretion within the Policy

The Committee has discretion in several areas of policy as set out in this report. The Committee may also exercise operational and

administrative discretions under relevant plan rules as set out in those rules. In addition, the Committee has the discretion to amend the

Policy with regard to minor or administrative matters where it would be, in the opinion of the Committee, disproportionate to seek or await

shareholder approval.

#### Malus and clawback

Malus is the adjustment of the annual bonus payments or unvested RSP awards because of the occurrence of one or more of the

circumstances listed below. The adjustment may result in the value being reduced to nil.

Clawback is the recovery of payments made under the Annual Bonus Plan or vested RSP awards as a result of the occurrence of one or more

of the circumstances listed below. Clawback may apply to all, or part, of a participant’s payment under the Annual Bonus Plan and RSP award

and may be affected, among other means, by requiring the transfer of shares, payment of cash or reduction of awards or bonuses. The

circumstances in which malus and clawback could apply are as follows:

•

Discovery of a material misstatement resulting in an adjustment in the audited accounts of the Group, or any Group company.

•

The discovery that any information used to determine the award was based on error, or inaccurate or misleading information.

•

Action or conduct of a participant which amounts to fraud or gross misconduct.

•

Events, or the behaviour of a participant, which have led to the censure of a Group company by a regulatory authority or have had a significant

detrimental impact on the reputation of any Group company, provided that the Committee is satisfied that the relevant participant was

responsible for the censure or reputational damage and that the censure or reputational damage is attributable to the participant.

•

Failure of risk management including, but not limited to, a material breach of risk appetite and regulatory standards.

•

Corporate failure.

Element

Annual bonus (cash)

Annual bonus

(deferred shares)

Restricted Shares

Malus

Up to the date of the

cash payment.

To the end of the three-year

vesting period.

To the end of the three-year

vesting period.

Clawback

Two years post the date

of any cash payment.

n/a

Two years post vesting.

The Committee believes that the rules of the plans provide suﬃcient powers to enforce malus and clawback where required and undertakes an

annual review to assess if there are reasonable grounds for the malus and clawback provisions to be enforced.

#### Loss of office policy

When considering compensation for loss of oﬃce, the Committee will always seek to minimise the cost to the Company while applying the

following philosophy:

Remuneration element

Treatment on cessation of employment

General

The Committee will honour Executive Directors’ contractual entitlements. Service contracts do not

contain liquidated damages clauses. If a contract is to be terminated, the Committee will determine such

mitigation as it considers fair and reasonable in each case. There are no contractual arrangements that

would guarantee a pension with limited, or no, abatement on severance or early retirement. There is no

agreement between the Company and its Directors, or other colleagues, providing for compensation

for loss of office or employment that occurs because of a takeover bid.

The Committee reserves the right to make additional payments, where such payments are made in

good faith, in discharge of an existing legal obligation (or by way of damages for breach of such an

obligation); or by way of settlement or compromise of any claim arising in connection with the

termination of an Executive Director’s office or employment.

Salary, benefits and pension

These will be paid over the notice period. The Company has discretion to make a lump sum payment

in lieu.

Saga plc

Annual Report and Accounts 2026

103

Financial statements

Additional information

Governance

Strategic Report

Governance

Strategic Report

![]()

#### Directors’ Remuneration Report

#### Directors’ Remuneration Policycontinued

Element

Good leaver reason

Other reason

Discretion

Bonus cash

Performance

conditions will be

measured at the bonus

measurement date.

Bonus will normally be

pro-rated for the

period worked during

the financial year.

No bonus payable for

year of cessation.

The Committee has the following elements of discretion:

•

To determine that an Executive Director is a good leaver. It is the

Committee’s intention to only use this discretion in circumstances

where there is an appropriate business case which will be explained

in full to shareholders.

•

To determine whether to pro-rate the bonus to time. The

Committee’s normal policy is that it will pro-rate bonus for time.

It is the Committee’s intention to use discretion to not pro-rate in

circumstances where there is an appropriate business case which

will be explained in full to shareholders.

Bonus

deferred

share

awards

All subsisting deferred

share awards will vest.

Lapse of any unvested

deferred share awards.

The Committee has the following elements of discretion:

•

To determine that an Executive Director is a good leaver. It is the

Committee’s intention to only use this discretion in circumstances

where there is an appropriate business case which will be explained

in full to shareholders.

•

To vest deferred shares at the end of the original deferral period

or at the date of cessation. The Committee will make this

determination depending on the type of good leaver reason resulting

in the cessation.

•

To determine whether to pro-rate the maximum number of shares

to the time from the date of grant to the date of cessation.

The Committee’s normal policy is that it will not pro-rate awards

for time. The Committee will determine whether or not to pro-rate

based on the circumstances of the Executive Director’s departure.

RSP for the

year of

cessation

The award will normally

be pro-rated for the

period worked during

the financial year.

No award for year

of cessation.

The Committee has the following elements of discretion:

•

To determine that an Executive Director is a good leaver. It is the

Committee’s intention to only use this discretion in circumstances

where there is an appropriate business case which will be explained

in full to shareholders.

•

To determine whether to pro-rate the Company award to time.

The Committee’s normal policy is that it will pro-rate for time.

It is the Committee’s intention to use discretion to not pro-rate in

circumstances where there is an appropriate business case which

will be explained in full to shareholders.

•

To determine whether the award will vest on the date of cessation

or the original vesting date. The Committee will make its

determination based, among other factors, on the reason for the

cessation of employment.

RSP

Awards will be

pro-rated to time and

will vest on their original

vesting dates and

remain subject to the

holding period.

Unvested awards will be

forfeited on cessation

of employment. Vested

awards will remain

subject to the holding

period.

The Committee has the following elements of discretion:

•

To determine that an Executive Director is a good leaver. It is the

Committee’s intention to only use this discretion in circumstances

where there is an appropriate business case which will be explained

in full to shareholders.

•

To determine whether to pro-rate the award to the date of cessation.

The Committee’s normal policy is that it will pro-rate. The Committee

will determine whether to pro-rate based on the circumstances of the

Executive Director’s departure.

•

To determine whether the awards vest on the date of cessation or the

original vesting date. The Committee will make its determination based,

among other factors, on the reason for the cessation of employment.

•

To determine whether the holding period for awards applies in part or

in full. The Committee will make its determination based, among other

factors, on the reason for the cessation of employment.

The following deﬁnition of leavers will apply to all of the above incentive plans.

A good leaver reason is deﬁned as cessation in the following circumstances:

•

Death.

•

Ill-health.

•

Injury or disability.

•

Retirement.

•

Employing company ceasing to be a Group company.

•

Transfer of employment to a company which is not a Group company.

•

At the discretion of the Committee (as described above). The Committee retains the authority to exercise its discretion to determine good

leaver treatment separately in respect of each element of remuneration.

Cessation of employment in circumstances other than those set out above is cessation for other reasons.

Saga plc

Annual Report and Accounts 2026

104

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#### Change of control policy

Name of incentive plan

Change of control

Discretion

Bonus cash

Pro-rated to time and performance to the date

of the change of control.

The Committee has discretion regarding whether

to pro-rate the bonus to time. The Committee’s

normal policy is that it will pro-rate the bonus for

time. It is the Committee’s intention to use its

discretion to not pro-rate in circumstances only

where there is an appropriate business case

which will be explained in full to shareholders.

Bonus deferred share awards

Subsisting deferred share awards will vest on

a change of control.

The Committee has discretion regarding whether

to pro-rate the award to time. The Committee’s

normal policy is that it will not pro-rate awards for

time. The Committee will make this determination

depending on the circumstances of the change

of control.

RSP

The number of shares subject to subsisting

RSPs will vest on a change of control pro-rated

for time and performance against any underpins.

The Committee has discretion regarding whether

to pro-rate the RSPs for time. The Committee’s

normal policy is that it will pro-rate the RSPs for

time. It is the Committee’s intention to use its

discretion to not pro-rate in circumstances only

where there is an appropriate business case

which will be explained in full to shareholders.

The Committee also has discretion to consider

attainment of any underpins.

#### Recruitment and promotion policy

The Company’s principle is that the remuneration of any new recruit will be assessed in line with the same principles as for the Executive

Directors, as set out in the Policy table. The Committee is mindful that it wishes to avoid paying more than it considers necessary to secure

a preferred candidate with the appropriate calibre and experience needed for the role. In setting the remuneration for new recruits, the

Committee will have regard to guidelines and shareholder sentiment regarding one-oﬀ or enhanced short-term or long-term incentive

payments, as well as giving consideration for the appropriateness of any performance measures associated with an award. The Company’s

policy when setting remuneration for the appointment of new Directors is summarised in the table below:

Remuneration element

Policy

Salary, benefits and pension

Salary and benefits will be set in line with the policy for existing Executive Directors. Maximum

pension contribution will be aligned with that of the majority of colleagues.

Annual Bonus Plan

Maximum annual participation will be set in line with the Company’s policy for existing Executive

Directors and will not exceed 150% of salary.

RSP

Maximum annual participation will be set in line with the Company’s policy for existing Executive

Directors and will not exceed 100% of salary.

Maximum variable remuneration

The maximum variable remuneration which may be granted is the sum of the annual bonus and RSP

(excluding the value of any buyouts).

Buyout of incentives forfeited on

cessation of employment

Forfeited on cessation of employment.

Where the Committee determines that the individual circumstances of recruitment justify the

provision of a buyout, the equivalent value of any incentives that will be forfeited on cessation of an

Executive Director’s previous employment will be calculated taking into account the following:

•

The proportion of the performance period completed on the date of the Executive Director’s

cessation of employment.

•

The performance conditions attached to the vesting of these incentives and the likelihood of them

being satisfied.

•

Any other terms and conditions having a material effect on their value (lapsed value). The Committee

may then grant up to the same value as the lapsed value, where possible, under the Company’s

incentive plans. To the extent that it was not possible, or practical, to provide the buyout within the

terms of the Company’s existing incentive plans, a bespoke arrangement would be used.

Relocation policies

In instances where the new Executive Director is required to relocate or spend significant time away

from their normal residence, the Company may provide one-off compensation to reflect the cost

of relocation for the Executive Director. The level of the relocation package will be assessed on a

case-by-case basis but will take into consideration any cost-of-living differences/housing allowance

and schooling, and will not exceed a period of two years from recruitment.

Where an existing colleague is promoted to the Board, the policy set out above would apply from the date of promotion but there would be

no retrospective application of the policy in relation to subsisting incentive awards or remuneration arrangements. Accordingly, prevailing

elements of the remuneration package for an existing colleague would be honoured and form part of the ongoing remuneration of the person

concerned. These would be disclosed to shareholders in the Directors’ Remuneration Report for the relevant ﬁnancial year.

The Company’s policy, when setting fees for the appointment of a new Chairman or Non-Executive Director, is to apply the policy which applies

to current Non-Executive Directors.

Saga plc

Annual Report and Accounts 2026

105

Financial statements

Additional information

Governance

Strategic Report

Governance

Strategic Report

![]()

#### Directors’ Remuneration Report

#### Directors’ Remuneration Policycontinued

#### Service contracts and letters of appointment

The Committee’s policy for setting notice periods is that normally they will be a maximum of 12 months. The Committee may, in exceptional

circumstances arising on recruitment, allow a longer period, which would in any event reduce to 12 months following the ﬁrst year of employment.

The Non-Executive Directors of the Company do not have service contracts and are appointed by letters of appointment. Each independent

Non-Executive Director’s term of oﬃce runs for a three-year period.

The Company follows the UK Corporate Governance Code 2024 (the

Code

) recommendation that all Directors be subject to annual

re-appointment by shareholders.

Executive Director

Notice periods

Name

Date appointed

Nature of contract

From Company

From Director

Compensation provisions

for early termination

Mike Hazell

9 October 2023

Rolling

12 months

12 months

None

Mark Watkins

28 November 2023

Rolling

12 months

12 months

None

Non-Executive Director

Name

Original appointment

Appointment

of current term

Arrangement

Notice period/unexpired

term at AGM

Gareth Hoskin

11 March 2019

11 March 2025

Letter of appointment

3 months/20 months

Gemma Godfrey

1 September 2022

1 September 2025

Letter of appointment

3 months/26 months

Anand Aithal

1 September 2022

1 September 2025

Letter of appointment

3 months/26 months

The Board allows Executive Directors to accept appropriate outside non-executive director appointments provided the aggregate

commitment is compatible with their duties as Executive Directors. The Executive Directors concerned may retain fees paid for these services,

which will be subject to approval by the Board.

#### Choice of performance measures and targets

Annual Bonus Plan

Performance for the Annual Bonus Plan will be measured against ﬁnancial and non-ﬁnancial measures with respective targets for each measure

set by the Committee each ﬁnancial year. The Policy provides the Committee with the ﬂexibility to choose measures that are strongly linked to

the speciﬁc strategic and ﬁnancial priorities in any given ﬁnancial year.

For ﬁnancial measures, the targets are set with reference to internal forecasts, external forecasts, and other circumstances, as appropriate,

to ensure that targets are suitably stretching and motivational to Executives.

Non-ﬁnancial targets are set each ﬁnancial year with reference to the key strategic objectives of the Company and are linked to the long-term

success of the business.

RSP

No speciﬁc performance conditions are required for the vesting of Restricted Shares but there will be an underpin in that the Committee will

have the discretion to adjust vesting taking into account business, individual and wider Company performance.

#### Consideration of employment conditions elsewhere in the Group

Each year, prior to reviewing the remuneration of the Executive Directors and the members of the Operating Board, the Committee considers

a report prepared by the Chief People Oﬃcer, detailing base pay and share scheme practices across the Company. The report provides an

overview of how colleague pay compares with the market, alongside any material changes during the year and includes detailed analysis of basic

pay and variable pay changes within the UK.

While the Company does not directly consult with colleagues as part of the process of reviewing executive pay and formulating the Policy, the

Company engages with colleagues via its People Committee, where the approach to Executive remuneration is also discussed. The Chair of the

Remuneration Committee is the Non-Executive Director nominated as ‘People Champion’. In addition, the Committee receives an update and

feedback from the broader colleague population on an annual basis using an engagement survey which includes a number of questions relating

to remuneration. The Company does not use remuneration comparison measurements.

The Group aims to provide a remuneration package for all colleagues that is market competitive and operates the same core structure as for

the Executive Directors. The Group operates colleague share and variable pay plans, with pension provisions provided for all Executive Directors

and colleagues. Any salary increases for Executive Directors are expected to be generally in line with those for UK-based colleagues. The Committee

annually publishes a section on fairness, diversity and wider workforce considerations as part of the Directors’ Remuneration Report.

#### Consideration of shareholder views

The Committee takes the views of the shareholders seriously and these views are taken into account in shaping remuneration policy and

practice. Shareholder views are considered when evaluating and setting remuneration strategy and the Committee welcomes an open dialogue

with its shareholders on all aspects of remuneration. The Committee consulted its major shareholders and the main shareholder representative

bodies prior to proposing this Policy. The Committee is grateful for the time taken to consider the Committee proposals and provide feedback.

At the end of the consultation, the majority of shareholders indicated they were supportive of this Policy.

Saga plc

Annual Report and Accounts 2026

106

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#### Compliance with the Code

The following table sets out how the Policy aligns with the Code, whose objective is to ensure the remuneration operated by the Company is

aligned with all stakeholder interests, including those of shareholders:

Key remuneration element of the Code

Alignment with the Policy

Five-year period between the

date of grant and realisation for

equity incentives

The RSP meets this requirement through the implementation of the two-year post-vesting holding

period for the RSP.

Phased release of equity awards

The RSP meets this requirement as awards are made in an annual cycle.

Discretion to override formulaic

outcomes

Included in the terms and conditions of the Annual Bonus Plan and the RSP.

Post-cessation shareholding

requirement

The full in-employment requirement for two years following cessation of employment.

Pension alignment

The pension contribution for all Executive Directors is aligned with the majority of colleagues

at 6%.

Extended malus and clawback

The malus and clawback provisions align with the Financial Reporting Council’s Board

Effectiveness Guidance.

Gemma Godfrey

Chair, Remuneration Committee

20 April 2026

This report has been prepared in accordance with Schedule 8 of The Large and Medium-sized Companies and Groups (Accounts and Reports)

Regulations 2008 as amended in 2013, 2018 and 2019, the Provisions of the current Code and the UK Listing Rules.

Saga plc

Annual Report and Accounts 2026

107

Financial statements

Additional information

Governance

Strategic Report

Governance

Strategic Report

![]()

#### Directors’ Report

#### Management Report

The Directors’ Report, together with the Strategic Report set out on pages 1-57, form the Management Report for the purposes of Disclosure

Guidance and Transparency Rule (

DTR

) 4.1.5 R (the

Management Report

).

#### Statutory information contained elsewhere in the Annual Report and Accounts

Information required to be part of this Directors’ Report can be found elsewhere in the Annual Report and Accounts as indicated in the table

below and is incorporated into this report by reference.

Information

Location in Annual Report and Accounts

Likely future developments in the business of the Company or its subsidiaries

Pages 1-57

Environmental, Social and Governance, including Task Force on Climate-related Financial Disclosures

Pages 41-48

Greenhouse gas emissions

Pages 47-48

Suppliers, customers and others in a business relationship engagement

Pages 24-25

Colleagues (employment of disabled persons, workforce engagement and policies)

Pages 48 and 56

Corporate Governance Statement

Pages 58-79

Directors’ details (including changes made during the year)

Pages 60, 62-63 and 71-74

Related-party transactions

Note 40 on page 187

Diversity

Pages 48, 71 and 73-74

Board and executive diversity targets

Pages 48, 71 and 73-74

Share capital

Note 33 on page 178

Employee share schemes (including long-term incentive schemes)

Note 36 on pages 179-181

Financial instruments: information on the Group’s financial instruments and risk management

objectives and policies, including our policy for hedging

Notes 2, 3, 7, 8, 19 and 20 on pages

123-141, 144 and 154-164

Statements of responsibilities

Page 111

Additional information

Pages 194-200

#### Disclosure table pursuant to UK Listing Rule (UKLR) 6.6.1

The following table provides references to where the information required by UKLR 6.6.1 is disclosed:

UKLR

UKLR requirement

Disclosure

6.6.1(1)

Interest capitalised by the Group and any related tax relief

Note 17 on page 152

6.6.1(2)

Unaudited financial information (UKLR 6.2.23 R)

Group Chief Financial Officer’s Review, pages 26-40

6.6.1(3)

Long-term incentive schemes (UKLR 9.3.3 R)

Directors’ Remuneration Report, pages 80-107

6.6.1(4)

Directors’ waivers of emoluments

Directors’ Remuneration Report, pages 80-107

6.6.1(5)

Directors’ waivers of future emoluments

Directors’ Remuneration Report, pages 80-107

6.6.1(6)

Non-pre-emptive issues of equity for cash

Directors’ Report on page 110

6.6.1(7)

Non-pre-emptive issues of equity for cash by any unlisted

major subsidiary undertaking

Not applicable

6.6.1(8)

Parent company participation in a placing by a listed subsidiary

Not applicable

6.6.1(9)

Contract of significance in which a Director is, or was,

materially interested

Directors’ Report on page 109 and Note 40 on page 187

6.6.1(10)

Contract of significance between the Company

(or one of its subsidiaries) and a controlling shareholder

Not applicable

6.6.1(11)

Waiver of dividends by a shareholder

Directors’ Report on page 110

(under paragraph ‘Rights attaching to shares’)

6.6.1(12)

Waiver of future dividends by a shareholder

Directors’ Report on page 110

(under paragraph ‘Rights attaching to shares’)

6.6.1(13)

Board statement in respect of relationship agreement with a

controlling shareholder

Not applicable. See Directors’ Report on page 109

(under ‘Relationship agreement with Director shareholder’)

#### Results and dividends

The Group made a proﬁt after taxation of £3.6m for the ﬁnancial year

ended 31 January 2026. The Board did not pay an interim dividend.

The Board of Directors is not in a position to recommend the payment

of a ﬁnal dividend for the 2025/26 ﬁnancial year.

The Directors intend to resume dividend payments in the future, once

further progress has been made with deleveraging and when current

limitations, particularly in relation to the Ocean Cruise ship debt, have

been removed.

Any decision to declare and pay dividends is made at the discretion

of the Directors and depends on, among other things, applicable law,

regulation, restrictions, the Group’s ﬁnancial position, regulatory

capital requirements, working capital requirements, ﬁnance costs,

general economic conditions and other factors the Directors deem

signiﬁcant from time to time.

#### Political donations

No political donations were made during the year.

Saga plc

Annual Report and Accounts 2026

108

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#### Directors’ interests

A list of the Directors, their interests in the long-term performance

share plan, contracts and ordinary share capital of the Company are

given in the Directors’ Remuneration Report on pages 80-107.

#### Agreements with Director shareholder

The Board conﬁrms that, in accordance with UKLR 6.2.3, there are

no controlling shareholders in the Company. However, the Company

entered into a relationship agreement with Roger De Haan on

10 September 2020 (the

Relationship Agreement

) as Roger De Haan

directly holds 39,876,355 shares of 15p each

1

(constituting 27.53% of

issued share capital at 31 January 2026). This is considered a contract

of signiﬁcance in accordance with UKLR 6.6.1(9). The Relationship

Agreement regulates the relationship between the Company and

Roger De Haan and contains undertakings that transactions and

arrangements will be conducted on an arm’s-length basis and on

normal commercial terms. It also provides that dilutions caused by

new issuances of shares shall be disregarded when determining

investor rights under its terms.

The Group entered into an unsecured loan facility with Roger De Haan

on 3 April 2023. This facility, which was provided on an arm’s-length

basis and on normal commercial terms, remained in place until the

successful reﬁnancing of the Group’s corporate debt. Following

completion of the new credit facilities, the £75.0m drawn amount

was fully repaid and the facility was cancelled on 27 February 2025.

Further information is provided in Note 40 on page 187.

#### Rules on appointment and replacement of Directors

A Director may be appointed by ordinary resolution of the

shareholders in a general meeting following nomination by the

Board or a member (or members) entitled to vote at such a meeting.

In addition, the Directors may appoint a Director to ﬁll a vacancy,

or as an additional Director, provided that the individual retires at

the next Annual General Meeting (

AGM

). A Director may be removed

by the Company in certain circumstances set out in the Company’s

Articles of Association or by an ordinary resolution of the Company.

The Relationship Agreement between the Company and

Roger De Haan provides for the nomination for appointment

(and removal or re-nomination) to the Board of one Non-Executive

Director for as long as he holds at least the higher of:

•

10% or more of the issued ordinary share capital of the Company;

and

•

the percentage of the issued ordinary share capital of the Company,

represented by 60% of the investor’s holding of ordinary shares

immediately following the capital raise, which took place in

October 2020.

All Directors will seek re-election at the AGM in accordance with the

Company’s Articles of Association and the recommendations of the

UK Corporate Governance Code 2024.

#### Directors’ indemnities

At the date of this report, indemnities are in force, under which the

Company has agreed to indemnify the Directors, to the extent

permitted by law and the Company’s Articles of Association, in

respect of all losses arising out of, or in connection with, the execution

of their powers, duties and responsibilities, as Directors of the

Company or any of its subsidiaries.

No amount was paid under any of these indemnities during the year.

Directors’ and oﬃcers’ liability insurance is in place at the date of

this report, at an amount which the Board considers adequate.

This is subject to annual review.

#### Change of control – significant agreements

There are some arrangements which give rights to third parties

to terminate agreements upon a change of control of the Company,

including following a takeover, for example, commercial contracts

and insurance distribution agreements. Details of such arrangements

are captured as part of the contractual governance process.

At 31 January 2026, the Group’s corporate debt, which was secured in

February 2025, comprised a £335.0m term loan facility and a £116.6m

delayed-draw term loan facility, of which £100.0m is available to fund

Ocean Cruise ship debt amortisation or capital investment, with the

remaining £16.6m available for general corporate purposes. The

Group also secured a new £33.4m Revolving Credit Facility, which can

be used for general corporate purposes.

Export Credit Agency-backed funding is in place over 12 years to

ﬁnance 80% of the cost of the Group’s two Ocean Cruise ships at a

ﬁxed interest rate. The ﬁrst of these facilities was drawn on completion

of the build of Spirit of Discovery and secured by way of a charge over

the asset. The second facility was drawn on completion of the build of

Spirit of Adventure and also secured by way of a charge over the asset.

The Company provided a guarantee for this ship debt.

In the event of a change of control, the facilities would either require

repayment or renegotiation. If the ship ﬁnancing was terminated,

signiﬁcant break fees may be incurred. Further details on banking

facilities are shown in Note 30 to the consolidated ﬁnancial

statements on pages 174-176.

The rules of the Company’s colleague share plans generally provide

for the accelerated vesting and/or release of share awards in the event

of a change of control of the Company.

The Company does not have any agreements with colleagues,

including Directors, which would pay compensation in the event of a

change of control.

#### Conflict of interest

Each Director is obliged to disclose any potential, or actual, conﬂict of

interest in accordance with the Company’s Conﬂict of Interest Policy.

The policy is subject to review and declarations are made on an annual

basis. Directors are also required to update any changes to declarations

as they occur. Internal controls are in place to ensure that any

related-party transactions are conducted on an arm’s-length basis.

#### Share capital and interests in voting rights

The Company’s share capital, including movements during the year, is

set out on page 178. At the date of this report, the Company’s issued

share capital comprised a single class of share capital, which is divided

into ordinary shares of 15p each. At 31 January 2026, 144,855,485

ordinary shares of 15p each had been issued, fully paid up and quoted

on the London Stock Exchange (

LSE

).

In accordance with DTR 5.1, the Company must disclose where it has

been notiﬁed of the interests in the Company’s total voting rights.

The obligation to notify sits with the shareholder, and the Company

must report on the notiﬁcations received, between the end of the

reporting year and a date not more than one month prior to the date

of the notice of AGM. If the date of signing of the Annual Report and

Accounts is prior to this, we will include an updated position in our

AGM Notice (

Notice

).

Since the date of disclosure to the Company, the interest of any

person may have increased or decreased. There is no requirement

to notify the Company of any increase or decrease unless the holding

passes a notiﬁable threshold in accordance with DTR 5.1.

Information regarding other interests in voting rights provided to the

Company, pursuant to the Financial Conduct Authority DTRs, is

published on the Company’s corporate website and via a Regulatory

Information Service.

During the year, the following notiﬁcations were received:

Name

Ordinary

shares of 15p

each

Percentage

of capital as

disclosed to

the Company

Nature of

holding

Eldose Babu

Roger De Haan

2

13,163,101

39,876,355

9.18

27.53

Indirect

Indirect

1

This shareholding represents shares directly held by Roger De Haan. His shareholding, including that of his connected persons, is set out on page 91 of the Directors’

Remuneration Report

2

This disclosure relating to Roger De Haan is the latest disclosure announced on 30 September 2025. An additional disclosure was announced on 11 April 2025

Saga plc

Annual Report and Accounts 2026

109

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Directors’ Reportcontinued

#### Authority to allot/purchase own shares

A shareholders’ resolution was passed at the AGM on 24 June 2025,

authorising the Company to make market purchases within the

meaning of Section 693(4) of the Companies Act 2006 (the

Act

)

(up to £2,150,426.11, representing 10% of the aggregate nominal

issued share capital of the Company). This is subject to a minimum

price of 15p and a maximum price of the higher of 105% of the average

mid-market quotations for ﬁve business days prior to purchase or the

price of the last individual trade and highest current individual bid as

derived from the LSE trading system.

The Company did not exercise this authority during the year, and it will

expire at the forthcoming AGM. A special resolution to authorise the

Company to make market purchases representing 10% of current

nominal share capital will be proposed at the 2026 AGM.

The Directors of the Company were also granted authority at the

2025 AGM to allot relevant securities up to a nominal amount of

£7,160,918.96. This authority was not exercised during the year.

This authority will apply until the conclusion of the 2026 AGM, at

which shareholders will be asked to grant the Directors authority

(for the purposes of Section 551 of the Act) to allot relevant securities:

•

up to an aggregate nominal amount of 33.3% of the Company’s

issued ordinary share capital; and

•

comprising equity securities (as defined in the Act) up to an

aggregate nominal amount of 66.6% of the Company’s issued

ordinary share capital (after deducting from such limit any relevant

securities issued under (i) in connection with a rights issue).

These amounts will apply until the conclusion of the 2027 AGM, or,

if earlier, 31 July 2027.

Special resolutions will also be proposed to give the Directors

authority to make non-pre-emptive issues wholly for cash in

connection with rights issues and otherwise up to an aggregate

nominal amount of 10% of the Company’s issued ordinary share

capital, and to make non-pre-emptive issues wholly for cash in

connection with acquisitions or speciﬁed capital investments up to

an aggregate amount of 10% of the Company’s issued ordinary share

capital. This is consistent with the Pre-Emption Group’s published

Statement of Principles.

#### Rights attaching to shares

The Company has a single class of ordinary shares in issue. The rights

attached to the shares are governed by applicable law and the

Company’s Articles of Association, which are available on our

corporate website (www.corporate.saga.co.uk/about-us/governance).

Ordinary shareholders have the right to receive notice, attend and

vote at general meetings, and to receive a copy of the Company’s

Annual Report and Accounts and a dividend when approved and paid.

On a show of hands, each shareholder present in person, or by proxy

(or an authorised representative of a corporate shareholder), shall

have one vote. In the event of a poll, one vote is attached to each share

held. No shareholder owns shares with special rights as to control.

The Notice will state the deadlines for exercising voting rights and

for appointing a proxy or proxies.

The Saga Employee Beneﬁt Trust (the

Trust

) is an Employee Beneﬁt

Trust which holds property (the

Trust Fund

), including inter-alia

money, and ordinary shares in the Company, in trust in favour, or for

the beneﬁt, of colleagues of the Saga Group.

The Trustee of the Trust has the power to exercise the rights and

powers incidental, and to act in relation to the Trust Fund in such

manner as the Trustee, in its absolute discretion, thinks ﬁt. The

Trustee has waived its rights to dividends on ordinary shares held by

the Trust. Details of employee share schemes are set out in Note 36

to the consolidated ﬁnancial statements.

#### Restrictions on the transfer of shares

The Company is not aware of any agreement that would result in a

restriction on the transfer of shares or voting rights.

#### Articles of Association

Any amendment to the Company’s Articles of Association may only

be made by passing a special resolution of the shareholders of the

Company. The Company last approved its Articles of Association

by special resolution at the AGM held on 14 June 2021.

#### Research and development

The Group does not undertake any material activities in the ﬁeld

of research and development.

#### Branches outside the UK

The Company does not have any branches outside the UK.

#### Post-balance sheet events

There have been no post balance sheet events since year end.

Auditor

KPMG LLP conﬁrmed its willingness to continue in oﬃce as auditor

of the Company, and resolutions for its re-appointment, and for the

Audit Committee to determine its remuneration, will be proposed

at the forthcoming AGM.

#### Annual General Meeting

The AGM will be held on 30 June 2026 at 11.00am at the oﬃces

of Herbert Smith Freehills Kramer LLP, Exchange House,

Primrose Street, London, EC2A 2EG. The Notice will be available on

our corporate website (www.corporate.saga.co.uk) in due course.

By order of the Board

Victoria Haynes

Group Company Secretary

20 April 2026

Saga plc (Company no. 08804263)

Saga plc

Annual Report and Accounts 2026

110

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#### Statements of responsibilities

#### Directors’ responsibilities

The Directors are responsible for preparing the Annual Report and

Accounts, and the Group and parent company ﬁnancial statements,

in accordance with applicable laws and regulations.

Company law requires the Directors to prepare Group and parent

company ﬁnancial statements for each ﬁnancial year. Under that law,

they are required to prepare the Group ﬁnancial statements in

accordance with UK-adopted international accounting standards

and in conformity with the requirements of the Companies Act 2006

(the

Act

), and have elected to prepare the parent company ﬁnancial

statements in accordance with UK accounting standards, including

Financial Reporting Standard 101 ‘Reduced Disclosure Framework’.

Under company law, the Directors must not approve the ﬁnancial

statements unless they are satisﬁed that they give a true and fair view

of the state of aﬀairs of the Group, and parent company, and of their

proﬁt or loss for that period (see governance statements on page 59).

In preparing each of the Group and parent company ﬁnancial

statements, the Directors are required to:

•

select suitable accounting policies and then apply them

consistently;

•

make judgements and estimates that are reasonable, relevant,

reliable and prudent;

•

for the Group financial statements, state whether they have been

prepared in accordance with UK-adopted international accounting

standards;

•

for the parent company financial statements, state whether

applicable UK accounting standards have been followed, subject to

any material departures having been disclosed and explained in the

parent company financial statements;

•

assess the Group and parent company’s ability to continue as a

going concern, disclosing, as applicable, matters related to going

concern; and

•

use the going concern basis of accounting, unless they either intend

to liquidate the Group or the parent company, or to cease

operations or have no realistic alternative but to do so.

The Directors are responsible for keeping adequate accounting

records that are suﬃcient to show and explain the parent company’s

transactions and disclose with reasonable accuracy at any time, the

ﬁnancial position of the parent company and enable them to ensure

that its ﬁnancial statements comply with the Act. They are also

responsible for such internal controls as they determine necessary

to enable the preparation of ﬁnancial statements that are free from

material misstatement, whether due to fraud or error, and have

general responsibility for taking such steps as are reasonably open to

them to safeguard the assets of the Group and to prevent and detect

fraud and other irregularities.

Under applicable law and regulations, the Directors are also

responsible for preparing a Strategic Report, Directors’ Report,

Directors’ Remuneration Report and Corporate Governance

Statement that comply with that law and those regulations.

Disclosure of information to the auditor

Having made the requisite enquiries, so far as each of the Directors

is aware, there is no relevant audit information (as deﬁned by Section

418(3) of the Act) of which the Company’s auditor is unaware, and the

Directors have taken all the steps they ought to have taken to make

themselves aware of any relevant audit information and to ensure that

the Company’s auditor is aware of that information.

#### Maintenance of website and single electronic reporting

The Directors are responsible for the maintenance and integrity of

the corporate and ﬁnancial information included on the Company’s

website. Legislation in the UK, governing the preparation and

dissemination of ﬁnancial statements, may diﬀer from legislation

in other jurisdictions.

The ﬁnancial statements will form part of the annual ﬁnancial report

prepared using the single electronic reporting format under the

Transparency Directive European Single Electronic Format (

ESEF

)

Regulation. The auditor’s report on these ﬁnancial statements

provides no assurance over the ESEF format.

#### Directors’ responsibility statement

Each of the Directors who were in oﬃce at the date of this report,

whose names and responsibilities are listed on pages 62-63, conﬁrm

that, to the best of their knowledge:

•

the financial statements, prepared in accordance with the

applicable set of accounting standards, give a true and fair view

of the assets, liabilities, financial position and profit or loss of the

Company and the undertakings included in the consolidation taken

as a whole; and

•

the Management Report, as defined in the Directors’ Report,

includes a fair review of the development and performance of

the business and the position of the issuer, and the undertakings

included in the consolidation taken as a whole, together with a

description of the principal risks and uncertainties that they face.

The Directors consider the Annual Report and Accounts, taken as

a whole, to be fair, balanced and understandable and provide the

information necessary for shareholders to assess the Group’s

position and performance, business model and strategy.

By order of the Board

Victoria Haynes

Group Company Secretary

20 April 2026

Saga plc (Company no. 08804263)

Saga plc

Annual Report and Accounts 2026

111

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Independent Auditor’s Report to the Members of Saga plc

#### 1 Our opinion is unmodified

We have audited the ﬁnancial statements of Saga plc (the

Company

or

Group

) for the year ended 31 January 2026, which comprise the

consolidated income statement, consolidated statement of

comprehensive income, consolidated statement of ﬁnancial position,

consolidated statement of changes in equity, consolidated statement

of cash ﬂows, Company balance sheet, Company statement of

changes in equity and the related notes, including the accounting

policies in Note 2.3 to the ﬁnancial statements and Note 1.1 to the

Company ﬁnancial statements.

In our opinion:

•

the financial statements give a true and fair view of the state of the

Group’s and of the parent company’s affairs as at 31 January 2026

and of the Group’s profit for the year then ended;

•

the Group financial statements have been properly prepared in

accordance with UK-adopted international accounting standards;

•

the parent company financial statements have been properly

prepared in accordance with UK accounting standards, including

Financial Reporting Standard (

FRS

) 101

Reduced Disclosure

Framework

; and

•

the financial statements have been prepared in accordance with

the requirements of the Companies Act 2006.

#### 2 Key audit matters: our assessment of risks of material misstatement

Key audit matters are those matters that, in our professional judgement, were of most signiﬁcance in the audit of the ﬁnancial statements and

include the most signiﬁcant assessed risks of material misstatement (whether or not due to fraud) identiﬁed by us, including those which had

the greatest eﬀect on: the overall audit strategy; the allocation of resources in the audit; and directing the eﬀorts of the engagement team.

We summarise below the key audit matters (unchanged from 2025 other than the exclusion of a key audit matter relating to valuation of the

liability and reinsurance for incurred claims), in decreasing order of audit signiﬁcance, in arriving at our audit opinion above, together with our

key audit procedures to address those matters and our ﬁndings from those procedures in order that the Company’s members, as a body,

may better understand the process by which we arrived at our audit opinion. These matters were addressed, and our results are based on

procedures undertaken, in the context of, and solely for the purpose of, our audit of the ﬁnancial statements as a whole, and in forming our opinion

thereon, and consequently are incidental to that opinion, and we do not provide a separate opinion on these matters.

Area

The risk

Our response

Recoverability

of goodwill

Goodwill: £206.4m,

(2025: £206.4m)

Impairment of

goodwill: £nil

(2025: £138.3m)

Refer to pages 75-79

(Audit and Risk

Committee Report),

Note 2.3h on page 127

(accounting policies)

and Note 16 on

pages 150-151

(financial disclosures)

in the annual report

and accounts.

Forecast-based assessment:

Insurance Broking goodwill recognised by the Group

is significant and is subject to impairment risk if

actual business performance were to fall short of

forecasts, particularly in an environment of

compressed margins arising.

The recoverable amount of goodwill is assessed

using a value in use (

VIU

) model, based on forecast

discounted cash flows derived from the 20-year

motor and home partnership with Ageas

1

(

Affinity

Partnership

) that commenced in December 2025.

The assessment involves a high degree of judgement

and estimation uncertainty, as it relies on

management’s expectations of future performance

and the successful delivery of forecast cash flows

under the Affinity Partnership arrangement with a

third-party insurer.

The VIU model is most sensitive to assumptions

relating to projected future operating cash flows.

A shortfall in forecast performance could result

in a material reduction in headroom. Other key

assumptions, including the pre-tax discount rate

and terminal growth rate, are inherently subjective;

however, changes in these assumptions are not

individually significant in isolation. The impairment

assessment becomes more sensitive where adverse

movements in the discount rate and terminal growth

rate occur in combination, amplifying the impact of

any under-performance in forecast cash flows.

We performed the tests below rather than seeking to rely

on any of the Group’s controls because the estimation

uncertainty involved in the nature of the balance is such that

we would expect to obtain audit evidence primarily through

the detailed procedures described.

Our procedures included:

Historical comparisons

•

We assessed the reasonableness of cash flow projections

in view of the terms of the Affinity Partnership agreement

against historical performance.

Our sector experience

•

We evaluated and challenged the assumptions used in cash

flow forecasts using our sector knowledge and experience.

Benchmarking assumptions

•

We compared the Group’s assumptions to externally derived

data in relation to key inputs, such as pre-tax discount rates,

with the support of our valuation specialists and terminal

growth rates.

Comparing valuations

•

We compared the recoverable amount of the Insurance

business cash generating unit (

CGU

) by reference to the VIU

relative to the carrying value and evaluated the outcome

against comparator industry multiples.

#### Basis for opinion

We conducted our audit in accordance with International Standards

on Auditing (UK) (

ISAs (UK)

) and applicable law. Our responsibilities

are described below. We believe that the audit evidence we have

obtained is a suﬃcient and appropriate basis for our opinion. Our audit

opinion is consistent with our report to the audit committee.

We were ﬁrst appointed as auditor by the shareholders on

22 June 2017. The period of total uninterrupted engagement is for

the nine ﬁnancial years ended 31 January 2026. We have fulﬁlled

our ethical responsibilities under, and we remain independent of the

Group in accordance with, UK ethical requirements including the

Financial Reporting Council (

FRC

) Ethical Standard as applied to listed

public interest entities. No non-audit services prohibited by that

standard were provided.

Overview

Materiality:

Group

financial statements

as a whole

£4.5m (2025: £6.2m)

0.68% of 2026 revenue

(2025: 1.05% of revenue)

Coverage

97% (2025: 97%) of total revenue

Key audit matter

vs. 2025

Recurring risks

Recoverability of goodwill

Recoverability of the parent company’s

investment in subsidiaries

1

Wholly owned UK subsidiaries of Ageas SA/NV

Saga plc

Annual Report and Accounts 2026

112

![]()

Area

The risk

Our response

Estimation uncertainty is further heightened by the

relatively short period of trading history under the

Affinity Partnership prior to the year end, which limits

the availability of historical evidence to support

management’s forecasts.

As a result of these factors, there is a risk that

Insurance Broking goodwill may be impaired,

particularly if the Group fails to achieve its forecast

performance for 2026/27 and subsequent periods.

Accordingly, as part of our risk assessment, we

determined that the valuation of goodwill involves

a high degree of estimation uncertainty, with a

reasonably possible range of outcomes that could

exceed materiality for the financial statements as

a whole, and potentially by a significant margin.

Assessing transparency

•

We assessed whether the Group disclosures about the

sensitivity of the outcome of the impairment assessment to

changes in key assumptions reflects the risks inherent in the

valuation of goodwill.

Our findings:

We found the Group’s estimated recoverable

amount of goodwill to be balanced (2025 finding: balanced),

with proportionate (2025 finding: proportionate) disclosure

of the related assumptions and sensitivities

Recoverability of the

parent company’s

investment in

subsidiaries

Company’s

investment in

subsidiaries: £840.4m

(2025: £659.3m)

Impairment reversed

in the year: £181.1m

(2025: £492.0m)

Refer to pages 75-79

(Audit and Risk

Committee Report),

Note 1.1 on page 190

(accounting policies)

and Note 2 on

pages 192-193

(financial disclosures)

in the annual report

and accounts.

Forecast-based assessment:

The parent company has a single direct subsidiary

but indirectly owns all entities within the Group.

The carrying amount of the parent company’s

investment in subsidiaries is significant and has

been impaired in prior years. As a result, the balance

remains sensitive to changes in forecast business

performance across the Group’s business units.

The recoverable amount of the parent company’s

investment in subsidiaries is subject to significant

judgement, as it is dependent on forecast future

performance and valuation assumptions applied

to those forecasts. In particular, the assessment

is most sensitive to the EV/EBITDA multiple applied

for Travel CGU, which has a direct impact on the

estimated enterprise value of the Group and

therefore on the headroom supporting the carrying

value of the investment.

For the insurance broking business specifically,

the underlying forecasts are most sensitive to

assumptions relating to future operating cash flows.

While other assumptions, including discount rates

and terminal growth rates, are inherently

judgemental, they are not individually significant

drivers of valuation outcomes. However, the overall

estimation uncertainty increases where adverse

movements in these assumptions occur alongside

under-performance against forecast operating

cash flows.

Uncertainty in the broader economic outlook,

including geo-political factors and their impact on

the Group’s Travel businesses, further heightens

estimation uncertainty. As a result, there is a risk

of further impairment or reversal of previously

recognised impairments at the parent company

level if actual performance is materially different

from plan in 2026/27 and subsequent periods.

Accordingly, as part of our risk assessment,

we determined that the valuation of the parent

company’s investment in subsidiaries involves a high

degree of estimation uncertainty, with a reasonably

possible range of outcomes that could exceed

materiality for the financial statements as a whole,

and potentially by a significant margin.

We performed the tests below rather than seeking to rely on

any of the Group’s controls because the estimation uncertainty

involved in the nature of the balance is such that we would

expect to obtain audit evidence primarily through the detailed

procedures described.

Our procedures included:

Historical comparisons

•

We assessed the reasonableness of cash flow projections

against historical performance.

Our sector experience

•

We evaluated and challenged the assumptions used in cash

flow forecasts using our sector knowledge and experience.

Benchmarking assumptions

•

We compared the parent company’s assumptions to

externally derived data in relation to key inputs, such as

pre-tax discount rates for the Insurance Broking CGU and

EV/EBITDA multiple for the Travel CGU, with the support

of our valuation specialists, with terminal growth rates

assessed independently.

Comparing valuations

•

For the parent company’s investment in subsidiaries, we

compared the sum of the VIUs or fair value less costs to sell

for all of the Group’s CGUs to the carrying value, market

capitalisation and implied multiples of the Group’s businesses;

and evaluated reasons for any significant differences.

Sensitivity analysis

•

We evaluated the recoverable amount of the parent

company’s investment in subsidiaries, including sensitivity

analysis over key valuation assumptions such as EV/EBITDA

multiples, forecast cash flows, pre-tax discount rates and

terminal growth rates. While the reversal of impairment

results in nil headroom, we concluded that the carrying value

does not exceed the recoverable amount and that the

reversal is appropriate.

Assessing transparency

•

We assessed the adequacy of the parent company’s

disclosures in respect of the investment in subsidiaries.

Our findings:

We found the Group’s estimated recoverable

amount of the parent company’s investment in subsidiaries

and the related reversal of impairment to be balanced

(2025 finding: balanced), with proportionate (2025 finding:

proportionate) disclosure of the related assumptions and

sensitivities.

Further to the announcement made on 16 December 2024, the Group completed the disposal of its Insurance Underwriting subsidiary,

Acromas Insurance Company Limited, to Ageas

2

on 1 July 2025, following satisfaction of the relevant conditions. As a result of this disposal, the

Group no longer retains underwriting risk associated with insurance liabilities, including the valuation of the liability and reinsurance for incurred

claims. Accordingly, this area was not considered to represent one of the most signiﬁcant risks in the current year audit and has, therefore, not

been separately identiﬁed as a Key Audit Matter in the current year auditor’s report.

2

Wholly owned UK subsidiaries of Ageas SA/NV

Saga plc

Annual Report and Accounts 2026

113

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Independent Auditor’s Report to the Members of Saga plccontinued

#### 3 Our application of materiality and an overview of the scope of our audit

Materiality for the Group ﬁnancial statements as a whole was set at

£4.5m (2025: £6.2m), determined with reference to a benchmark of

total revenue, of which it represents 0.68% (2025: 1.05%).

#### Overview of the scope of our audit

We performed risk assessment procedures to determine which of the Group’s components are likely to include risks of material misstatement

to the Group ﬁnancial statements and which procedures to perform at these components to address those risks.

In total, we identiﬁed 13 components (2025: 13), having considered our evaluation of the Group’s operational structure, the existence of common

information systems, the existence of common risk proﬁle across entities and our ability to perform audit procedures centrally. Of those, we

identiﬁed three quantitatively signiﬁcant components (2025: four), which contained the largest percentages of either total revenue or total

assets of the Group, for which we performed audit procedures. Additionally, having considered qualitative and quantitative factors, we selected

two components (2025: one) with accounts and/or disclosures contributing to the speciﬁc risks of material misstatement of the Group ﬁnancial

statements.

The below summarises where we performed audit procedures:

Component type

Number of components where we

performed audit procedures

Range of materiality applied

2026

2025

2026

2025

Quantitatively significant components

3

4

£2.3m - £1.4m

£2.9m - £1.8m

Other components where we performed procedures

3

1

£1.4m - £1.1m

£1.7m

Total

6

5

We involved component auditors in performing the audit work on three components (2025: three). We set the component materialities having

regard to the mix of size and risk proﬁle of the Group across the components. We also performed the audit of the parent company.

Our audit procedures covered 97% of Group revenue (2025: 97%). We performed audit procedures in relation to components that accounted

for 96% of Group total assets (2025: 96%).

For the remaining components for which we performed no audit procedures, no component represented more than 2% of Group total revenue

(2025: 2%). We performed analysis at an aggregated Group level to re-examine our assessment that there is not a reasonable possibility of a

material misstatement in these components.

With the assistance of our IT auditors, we obtained an understanding of the main IT systems relevant to our Group audit. The Group’s control

environment is undergoing improvement, including the recent upgrade of the general ledger in November 2025. As such, our planned audit

approach was to rely only on relevant general IT controls at the Group level but not for the audits of the components.

Following our testing, including performing additional risk assessment procedures in response to deﬁciencies identiﬁed, we were able to rely on

general IT controls and automated controls at the Group level in determining the work to be performed over certain consolidation processes.

As we did not rely on controls over the component IT systems, we performed additional testing over the completeness and accuracy of

information extracted from the systems used in our audit. We also concluded that substantive audit procedures in most areas of our audit, such

as revenue-to-cash matching, would produce relevant audit evidence in a more eﬃcient way and, therefore, our audit was largely substantive.

The control deﬁciencies in relation to manual journal entries under the previous general ledger were identiﬁed and therefore we were not able to

rely on controls in this area. Following incremental risk assessment, we determined that no signiﬁcant changes were required to our planned

approach to journal testing.

Overall, considering the developing nature of the control environment and the most eﬃcient and eﬀective approach for gaining the appropriate

audit evidence, we concluded that a largely substantive audit approach was appropriate for the audit of the year ended 31 January 2026 for

signiﬁcant risk areas and the key transactional processes.

Total revenue

£4.5m

Whole ﬁnancial statements materiality

(2025: £6.2m)

£0.2m:

Misstatements reported to the Audit

and Risk Committee (2025: £0.3m)

£660.0m

(2025: £588.3m)

Group materiality

£4.5m

(2025: £6.2m)

Total Revenue

Group Materiality

Whole ﬁnancial statements performance

materiality

£2.9m

(2025: £4.0m)

Number of components:

6

(2025: 5)

Range of performance materiality:

£1.1m - £2.3m

(2025: £1.7m - £2.9m)

Materiality for the parent company ﬁnancial statements as a whole

was set at £3.2m (2025: £4.4m), determined with reference to a

benchmark of net assets of which it represents 0.3% (2025: 0.6%).

In line with our audit methodology, our procedures on individual

account balances and disclosures were performed to a lower

threshold, performance materiality, so as to reduce to an acceptable

level the risk that individually immaterial misstatements in individual

account balances add up to a material amount across the ﬁnancial

statements as a whole.

Performance materiality was set at 65% (2025: 65%) and 65%

(2025: 75%) of materiality for the ﬁnancial statements as a whole for

the Group and the parent company respectively. This equates to

£2.9m (2025: £4.0m) and £2.1m (2025: £3.3m) for the Group and the

parent company respectively. We applied this percentage in our

determination of performance materiality based on impact of the

number of control deﬁciencies identiﬁed during the prior period.

We agreed to report to the Audit and Risk Committee any corrected

or uncorrected identiﬁed misstatements exceeding £0.2m

(2025: £0.3m), in addition to other identiﬁed misstatements that

warranted reporting on qualitative grounds.

Saga plc

Annual Report and Accounts 2026

114

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#### 4 Going concern

The Directors have prepared the ﬁnancial statements on the going

concern basis as they do not intend to liquidate the Group or the

Company or to cease their operations and as they have concluded that

the Group’s and the Company’s ﬁnancial position means that this is

realistic. They have also concluded that there are no material

uncertainties that could have cast signiﬁcant doubt over their ability

to continue as a going concern for at least 12 months from the date

of approval of the ﬁnancial statements (the

going concern period

).

We used our knowledge of the Group, its industry and the general

economic environment to identify the inherent risks to its business

model and analysed how those risks might aﬀect the Group’s and

Company’s ﬁnancial resources or ability to continue operations

over the going concern period. The risks that we considered most

likely to adversely aﬀect the Group’s and Company’s available

ﬁnancial resources and metrics relevant to debt covenants over

this period were:

•

a sustained downturn in trading performance across the Cruise

and Travel businesses, including reduced load factors, lower per

diems and weaker customer demand, which could adversely impact

cash generation and liquidity headroom;

•

execution risk associated with the transition to the Affinity

Partnership model with Ageas in Insurance Broking, including the

risk that planned partnership benefits are delayed or not fully

realised, alongside increased operating cost pressures;

•

a significant operational disruption, including a cyber-related

incident, affecting Cruise operations and Insurance, resulting in lost

revenue, remediation costs, fines or customer compensation; and

•

increased collateral or bonding requirements, including higher

ABTA bonding and merchant acquirer cash collateral demands,

which could restrict available liquidity.

We also considered less predictable but realistic second order

impacts, such as such as adverse changes in UK Government policy

and the economic environment, which could result in a rapid reduction

of available ﬁnancial resources.

We considered whether these risks could plausibly aﬀect the liquidity

and covenant compliance in the going concern period by assessing the

Directors’ sensitivities over the level of available ﬁnancial resources

and covenant thresholds indicated by the Group’s ﬁnancial forecasts

taking account of severe, but plausible adverse eﬀects that could arise

from these risks individually and collectively.

Our conclusions based on this work:

•

We consider that the Directors’ use of the going concern basis of

accounting in the preparation of the financial statements is

appropriate.

•

We have not identified, and concur with the Directors’ assessment

that there is not a material uncertainty related to events or

conditions that, individually or collectively, may cast significant

doubt on the Group’s or Company’s ability to continue as a going

concern for the going concern period.

•

We have nothing material to add or draw attention to in relation to

the Directors’ statement in Note 2.1 to the financial statements on

the use of the going concern basis of accounting, with no material

uncertainties that may cast significant doubt over the Group and

Company’s use of that basis for the going concern period, and we

found the going concern disclosure in Note 1.1 to be acceptable.

•

The related statement under the UK Listing Rules set out on

page 59 is materially consistent with the financial statements and

our audit knowledge.

However, as we cannot predict all future events or conditions and, as

subsequent events may result in outcomes that are inconsistent with

judgements that were reasonable at the time they were made, the

above conclusions are not a guarantee that the Group or the Company

will continue in operation.

#### 5 The impact of climate change on our audit

In planning our audit, we have considered the potential impact of

risks arising from climate change on the Group’s business and its

ﬁnancial statements.

As part of our audit, we performed a risk assessment, including

making enquiries of management, to understand how the impact

of commitments made by the Group in respect of reducing carbon

emissions, as well as the physical risks of climate change, and transition

risks faced by the Group, could impact on the ﬁnancial statements

and our audit. Through the procedures we performed, we did not

identify any signiﬁcant impact of climate change on the Group’s

material accounting estimates and there was no signiﬁcant impact

of this assessment on our key audit matters for the year ended

31 January 2026.

The Cruise business within the Group owns cruise ship assets which

meet all current regulatory standards regarding emissions and

climate change targets. While there will likely be technology advances

in years to come that, when developed, will require the Group to look

to incur incremental costs to modify the engines on these cruise ships

to meet lower emissions standards, the cost to incur such changes

would likely extend the operating life of these vessels. Given this and

the fact that this technology is yet to be developed, we assessed the

risk of climate change to the carrying amount of the cruise ship assets

at the balance sheet date to be not signiﬁcant.

The Insurance business within the Group operates as an insurance

intermediary, predominantly broking motor and home insurance

products on behalf of third-party insurers, and does not assume

underwriting or reserving risk. Climate change may inﬂuence claims

experience and pricing within the wider insurance market; however,

given the Group’s broking model and the short-term nature of the

policies brokered, there was no direct impact on the Group’s ﬁnancial

statements at the balance sheet date. Climate risk is expected to

evolve over the medium to long term and accordingly we assessed no

signiﬁcant impact at year-end on insurance goodwill, which relates to

the Group’s insurance broking activities.

We have also read the disclosures of climate related information in the

front half of the Annual Report and Accounts as set out on pages 41-48

and considered consistency with the ﬁnancial statements and our

audit knowledge. We have not been engaged to provide assurance

over the accuracy of these disclosures.

#### 6 Fraud and breaches of laws and regulations – ability to detect

#### Identifying and responding to risks of material misstatement due to fraud

To identify risks of material misstatement due to fraud (

fraud risks

),

we assessed events or conditions that could indicate an incentive or

pressure to commit fraud or provide an opportunity to commit fraud.

Our risk assessment procedures included the following:

•

Making enquiries of the Directors, the Audit and Risk Committee,

and the Internal Audit and Assurance Director and reviewing key

policies and papers provided to those charged with governance.

This was undertaken to understand the Group’s high-level fraud

prevention and detection policies and procedures, including the

whistleblowing mechanisms and the process for engaging local

management to identify fraud risks specific to individual business

units. We also enquired whether they were aware of any actual,

suspected or alleged fraud.

•

Reading Board and Audit and Risk Committee minutes. For Group

Audit and Risk Committee meetings, the external audit partner

attended to support our understanding of governance matters

relevant to the audit.

•

Considering remuneration structures, incentive schemes and

performance targets applicable to Directors and senior

management.

•

Performing analytical procedures to identify unusual or unexpected

trends or relationships.

•

Reviewing broker reports and other publicly available information

to identify third-party expectations and potential areas of concern.

Saga plc

Annual Report and Accounts 2026

115

Financial statements

Additional information

Governance

Strategic Report

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#### Independent Auditor’s Report to the Members of Saga plccontinued

We communicated the identiﬁed fraud risks throughout the audit

team and maintained an ongoing awareness of potential indicators

of fraud. This included communication from the Group audit team

to component teams regarding relevant fraud risks identiﬁed at

Group level and requests for component teams to report any fraud

instances that could result in a material misstatement at Group level.

As required by auditing standards, and taking into account possible

pressures to meet proﬁt targets, we performed procedures to

address the risk of management override of controls, in particular the

risk that the Group or component management may be in a position

to make inappropriate accounting entries. For this audit, we do not

believe there is a fraud risk related to revenue recognition, as revenue

is straightforward in nature and does not involve signiﬁcant judgement

or estimation.

When determining the procedures to address identiﬁed fraud risks,

we considered the results of our evaluation and testing of the

operating eﬀectiveness of the Group’s fraud risk management

controls.

We also performed procedures including:

•

identifying and testing journal entries across all in-scope

components based on risk criteria. This included entries posted by

senior management, entries containing specific high-risk keywords,

postings to unusual accounts, end-of-period or post-closing

adjustments with limited descriptions and unusual journal entries

affecting cash, revenue, or borrowings. Supporting documentation

for each selected entry was obtained and evaluated; and

•

evaluated the business purpose of significant unusual transactions.

Identifying and responding to risks of material

misstatement due to non-compliance with laws

and regulations

We identiﬁed areas of laws and regulations that could reasonably

be expected to have a material eﬀect on the ﬁnancial statements

from our general commercial and sector experience, and through

discussion with the directors and other management (as required by

auditing standards), and from inspection of the Group’s regulatory

and legal correspondence and discussed with the Directors and other

members of management the policies and procedures regarding

compliance with laws and regulations.

As the Group is regulated, our assessment of risks involved gaining

an understanding of the control environment including the entity’s

procedures for complying with regulatory requirements.

We communicated identiﬁed laws and regulations throughout our

team and remained alert to any indications of non-compliance

throughout the audit. This included communication from the Group

auditor to component auditors of relevant laws and regulations

identiﬁed at the Group level and a request for component auditors

to report to the Group team any instances of non-compliance with

laws and regulations that could give rise to a material misstatement

at Group.

The potential eﬀect of these laws and regulations on the ﬁnancial

statements varies considerably.

Firstly, the Group is subject to laws and regulations that directly aﬀect

the ﬁnancial statements including ﬁnancial reporting legislation

(including related companies’ legislation), distributable proﬁts

legislation, taxation legislation and pension legislation and we assessed

the extent of compliance with these laws and regulations as part of our

procedures on the related ﬁnancial statement items.

Secondly, the Group is subject to many other laws and regulations,

where the consequences of non-compliance could have a material

eﬀect on amounts or disclosures in the ﬁnancial statements, for

instance through the imposition of ﬁnes or litigation or the loss of

the Group’s license to operate. We identiﬁed the following areas

as those most likely to have such an eﬀect: regulatory capital,

regulatory compliance and liquidity and certain aspects of company

legislation, recognising the ﬁnancial and regulated nature of the

Group’s activities and its legal form, with the Insurance business

regulated primarily by the Financial Conduct Authority and the

Gibraltar Financial Services Commission and the Cruise and the

Holidays businesses regulated by the Civil Aviation Authority.

The Cruise and Holidays businesses are also members of the

Association of British Travel Agents, the International Air Transport

Association and the Federation of Tour Operators. These are

well-recognised UK trade bodies with codes of conduct to which

members are required to adhere. Auditing standards limit the

required audit procedures to identify non-compliance with these laws

and regulations to enquiry of the Directors and other management

and inspection of regulatory and legal correspondence, if any.

Therefore, if a breach of operational regulations is not disclosed to us

or is evident from relevant correspondence, an audit will not detect

that breach.

Context of the ability of the audit to detect fraud or breaches of law or regulation:

Owing to the inherent limitations of an audit, there is an unavoidable

risk that we may not have detected some material misstatements

in the ﬁnancial statements, even though we properly planned and

performed our audit in accordance with auditing standards. For

example, the further removed non-compliance with laws and

regulations is from the events and transactions reﬂected in the

ﬁnancial statements, the less likely the inherently limited procedures

required by auditing standards would identify it.

In addition, as with any audit, there remained a higher risk of

non-detection of fraud, as fraud may involve collusion, forgery,

intentional omissions, misrepresentations or the override of internal

controls. Our audit procedures are designed to detect material

misstatement. We are not responsible for preventing non-compliance

or fraud and cannot be expected to detect non-compliance with all

laws and regulations.

#### 7 We have nothing to report on the other information in the Annual Report

The Directors are responsible for the other information presented in

the Annual Report together with the ﬁnancial statements. Our opinion

on the ﬁnancial statements does not cover the other information and,

accordingly, we do not express an audit opinion or, except as explicitly

stated below, any form of assurance conclusion thereon.

Our responsibility is to read the other information and, in doing so,

consider whether, based on our ﬁnancial statements audit work, the

information therein is materially misstated or inconsistent with the

ﬁnancial statements or our audit knowledge. Based solely on that

work, we have not identiﬁed material misstatements in the other

information.

#### Strategic Report and Directors’ Report

Based solely on our work on the other information:

•

we have not identified material misstatements in the Strategic

Report and the Directors’ Report;

•

in our opinion, the information given in those reports for the

financial year is consistent with the financial statements; and

•

in our opinion, those reports have been prepared in accordance

with the Companies Act 2006.

#### Directors’ Remuneration Report

In our opinion, the part of the Directors’ Remuneration Report to be

audited has been properly prepared in accordance with the

Companies Act 2006.

#### Disclosures of emerging and principal risks and longer-term viability

We are required to perform procedures to identify whether there is a

material inconsistency between the Directors’ disclosures in respect

of emerging and principal risks and the Viability Statement, and the

ﬁnancial statements and our audit knowledge.

Based on those procedures, we have nothing material to add or draw

attention to in relation to:

•

the Directors’ confirmation within the Viability Statement on

page 55 that they have carried out a robust assessment of the

emerging and principal risks facing the Group, including those that

would threaten its business model, future performance, solvency

and liquidity;

Saga plc

Annual Report and Accounts 2026

116

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•

the principal risks and uncertainties disclosures describing these

risks and how emerging risks are identified, and explaining how they

are being managed and mitigated; and

•

the Directors’ explanation in the Viability Statement of how they

assessed the prospects of the Group, over what period they have

done so and why they considered that period to be appropriate, and

their statement as to whether they have a reasonable expectation

that the Group will be able to continue in operation and meet its

liabilities as they fall due over the period of their assessment,

including any related disclosures drawing attention to any

necessary qualifications or assumptions.

We are also required to review the Viability Statement, set out on

page 55 under the UK Listing Rules. Based on the above procedures,

we have concluded that the above disclosures are materially

consistent with the ﬁnancial statements and our audit knowledge.

Our work is limited to assessing these matters in the context of

only the knowledge acquired during our ﬁnancial statements audit.

As we cannot predict all future events or conditions, and as

subsequent events may result in outcomes that are inconsistent with

judgements that were reasonable at the time they were made, the

absence of anything to report on these statements is not a guarantee

as to the Group’s and Company’s longer-term viability.

#### Corporate governance disclosures

We are required to perform procedures to identify whether there is a

material inconsistency between the Directors’ corporate governance

disclosures and the ﬁnancial statements and our audit knowledge.

Based on those procedures, we have concluded that each of the

following is materially consistent with the ﬁnancial statements and our

audit knowledge:

•

The Directors’ statement that they consider that the Annual Report

and financial statements taken as a whole is fair, balanced and

understandable, and provides the information necessary for

shareholders to assess the Group’s position and performance,

business model and strategy.

•

The section of the Annual Report describing the work of the

Audit and Risk Committee, including the significant issues that the

Audit and Risk Committee considered in relation to the financial

statements, and how these issues were addressed.

•

The section of the Annual Report that describes the review of the

effectiveness of the Group’s risk management and internal

control systems.

We are required to review the part of the Corporate Governance

Statement relating to the Group’s compliance with the provisions of

the UK Corporate Governance Code speciﬁed by the UK Listing Rules

for our review. We have nothing to report in these respects.

8 We have nothing to report on the other

matters on which we are required to

report by exception

Under the Companies Act 2006, we are required to report to you if,

in our opinion:

•

adequate accounting records have not been kept by the parent

company, or returns adequate for our audit have not been received

from branches not visited by us;

•

the parent company financial statements and the part of the

Directors’ Remuneration Report to be audited are not in agreement

with the accounting records and returns;

•

certain disclosures of Directors’ remuneration specified by law are

not made; or

•

we have not received all the information and explanations we require

for our audit.

We have nothing to report in these respects.

#### 9 Respective responsibilities

#### Directors’ responsibilities

As explained more fully in their statement set out on page 111,

the Directors are responsible for:

•

the preparation of the financial statements, including being satisfied

that they give a true and fair view;

•

such internal control as they determine is necessary to enable the

preparation of financial statements that are free from material

misstatement, whether due to fraud or error;

•

assessing the Group and parent company’s ability to continue as a

going concern, disclosing, as applicable, matters related to going

concern; and

•

using the going concern basis of accounting, unless they either

intend to liquidate the Group or the parent company or to cease

operations, or have no realistic alternative but to do so.

#### Auditor’s responsibilities

Our objectives are to obtain reasonable assurance about whether the

ﬁnancial statements as a whole are free from material misstatement,

whether due to fraud or error, and to issue our opinion in an auditor’s

report. Reasonable assurance is a high level of assurance but does not

guarantee that an audit conducted in accordance with ISAs (UK) will

always detect a material misstatement when it exists. Misstatements

can arise from fraud or error and are considered material if,

individually or in aggregate, they could reasonably be expected to

inﬂuence the economic decisions of users taken on the basis of the

ﬁnancial statements.

A fuller description of our responsibilities is provided on the FRC’s

website (www.frc.org.uk/auditorsresponsibilities).

The Company is required to include these ﬁnancial statements in an

annual ﬁnancial report prepared under Disclosure Guidance and

Transparency Rule 4.1.17R and 4.1.18R. This auditor’s report provides

no assurance over whether the annual ﬁnancial report has been

prepared in accordance with those requirements.

#### 10 The purpose of our audit work and to whom we owe our responsibilities

This report is made solely to the Company’s members, as a body, in

accordance with Chapter 3 of Part 16 of the Companies Act 2006.

Our audit work has been undertaken so that we might state to the

Company’s members those matters we are required to state to them

in an auditor’s report and for no other purpose. To the fullest extent

permitted by law, we do not accept or assume responsibility to anyone

other than the Company and the Company’s members, as a body, for

our audit work, for this report, or for the opinions we have formed.

Natalia Bottomley (Senior Statutory Auditor)

for and on behalf of KPMG LLP, Statutory Auditor

Chartered Accountants

15 Canada Square, London, E15 4GL

20 April 2026

Saga plc

Annual Report and Accounts 2026

117

Financial statements

Additional information

Governance

Strategic Report

![]()

#### Consolidated ﬁnancial statements

#### Consolidated income statement

#### FOR THE YEAR ENDED 31 JANUARY 2026

Notes

2026

£m

2025

£m

Continuing operations

Revenue

3

660.0

588.3

Cost of sales

3

(341.1)

(308.8)

Gross profit

318.9

279.5

Administrative and selling expenses

5

(252.9)

(231.8)

Increase in credit loss allowance

(0.9)

(1.8)

Impairment of non-financial assets

6

(0.5)

(162.8)

Gain on lease modification

18

–

0.2

Net profit on disposal of property, plant and equipment and software

15, 17, 18

–

0.9

Investment income

7

6.1

6.1

Finance costs

8

(68.6)

(50.5)

Profit/(loss) before tax from continuing operations

2.1

(160.2)

Income tax credit/(expense)

10

2.0

(18.5)

Profit/(loss) from continuing operations

4.1

(178.7)

(Loss)/profit from discontinued operations, net of tax

1

38a

(0.5)

13.8

Profit/(loss) for the year

3.6

(164.9)

Attributable to:

Equity holders of the parent

3.6

(164.9)

Earnings/(loss) per share:

Basic

12

2.5p

(117.4p)

Diluted

12

2.4p

(117.4p)

Earnings/(loss) per share from continuing operations:

Basic

12

2.9p

(127.2p)

Diluted

12

2.8p

(127.2p)

The Notes on pages 123-187 form an integral part of these consolidated ﬁnancial statements.

1

The results of discontinued operations, comprising the post-tax profit, are shown as a single amount on the face of the income statement. An analysis of this amount is presented

in Note 38a

Saga plc

Annual Report and Accounts 2026

118

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#### Consolidated statement of comprehensive income

#### FOR THE YEAR ENDED 31 JANUARY 2026

Notes

2026

£m

2025

£m

Profit/(loss) for the year

3.6

(164.9)

Other comprehensive income

Other comprehensive income that may be reclassified to the income statement in

subsequent years from continuing operations

Net (losses)/gains on hedging instruments during the year

19

(4.5)

6.0

Recycling of previous losses/(gains) to the income statement on matured hedges

19

1.6

(3.3)

Total net (losses)/gains on cash flow hedges

(2.9)

2.7

Associated tax effect

–

(0.3)

Total other comprehensive (losses)/gains with recycling to the income statement from

continuing operations

(2.9)

2.4

Other comprehensive income that will not be reclassified to the income statement

in subsequent years from continuing operations

Remeasurement gains on defined benefit plan

27

7.5

4.6

Associated tax effect

–

(12.0)

Total other comprehensive gains/(losses) without recycling to the income statement from

continuing operations

7.5

(7.4)

Total other comprehensive income/(losses) from continuing operations

4.6

(5.0)

Total comprehensive income/(losses) for the year

8.2

(169.9)

Attributable to:

Equity holders of the parent

8.2

(169.9)

Arising from:

Continuing operations

8.7

(183.7)

Discontinued operations

(0.5)

13.8

8.2

(169.9)

The Notes on pages 123-187 form an integral part of these consolidated ﬁnancial statements.

Additional information

Governance

Saga plc

Annual Report and Accounts 2026

119

Strategic Report

Financial statements

![]()

#### Consolidated ﬁnancial statements

#### Consolidated statement of ﬁnancial position

#### AT 31 JANUARY 2026

Notes

2026

£m

2025

£m

Assets

Goodwill

14

206.4

206.4

Intangible assets

15

33.0

34.3

Property, plant and equipment

17

568.3

582.8

Right-of-use assets

18

35.1

24.9

Financial assets

19

1.1

12.6

Current tax assets

–

0.4

Inventories

22

8.4

8.3

Trade and other receivables

23

143.3

143.7

Trust and escrow accounts

24

12.0

8.8

Cash and short-term deposits

25

257.0

129.2

Assets held for sale

38

11.0

436.9

Total assets

1,275.6

1,588.3

Liabilities

Retirement benefit scheme liability

27

25.4

39.8

Provisions

31

23.6

21.7

Financial liabilities

19

651.4

690.1

Contract liabilities

29

252.2

176.8

Trade and other payables

26

253.3

255.3

Liabilities directly associated with assets held for sale

–

346.9

Total liabilities

1,205.9

1,530.6

Equity

Issued capital

33

21.7

21.5

Share premium

648.3

648.3

Own shares held reserve

(1.6)

(1.4)

Retained deficit

(604.7)

(620.2)

Share-based payment reserve

9.4

10.0

Hedging reserve

(2.2)

(0.5)

Cost of hedging reserve

(1.2)

–

Total equity

69.7

57.7

Total equity and liabilities

1,275.6

1,588.3

The Notes on pages 123-187 form an integral part of these consolidated ﬁnancial statements.

Signed for and on behalf of the Board on 20 April 2026 by

Mike Hazell

Mark Watkins

Group Chief Executive Oﬃcer

Group Chief Financial Oﬃcer

Saga plc

Annual Report and Accounts 2026

120

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#### Consolidated statement of changes in equity

#### FOR THE YEAR ENDED 31 JANUARY 2026

Attributable to the equity holders of the parent

Issued

capital

£m

Share

premium

£m

Own

shares

held

reserve

£m

Retained

(deficit)/

earnings

£m

Share-

based

payment

reserve

£m

Hedging

reserve

£m

Cost of

hedging

reserve

£m

Total

£m

At 1 February 2025

21.5

648.3

(1.4)

(620.2)

10.0

(0.5)

–

57.7

Proﬁt for the year from continuing operations

–

–

–

4.1

–

–

–

4.1

Loss for the year from discontinued operations

–

–

–

(0.5)

–

–

–

(0.5)

Proﬁt for the year

–

–

–

3.6

–

–

–

3.6

Other comprehensive gains/(losses) excluding

recycling from continuing operations

–

–

–

7.5

–

(4.5)

–

3.0

Recycling of previous losses to the income statement

from continuing operations

–

–

–

–

–

1.6

–

1.6

Total comprehensive income/(losses)

–

–

–

11.1

–

(2.9)

–

8.2

Issue of share capital (Note 33)

0.2

–

(0.2)

–

–

–

–

–

Transfer between reserves

–

–

–

–

–

1.2

(1.2)

–

Share-based payment charge (Note 36)

–

–

–

–

3.9

–

–

3.9

Transfer upon vesting of share options

–

–

–

4.4

(4.5)

–

–

(0.1)

At 31 January 2026

21.7

648.3

(1.6)

(604.7)

9.4

(2.2)

(1.2)

69.7

At 1 February 2024

21.3

648.3

(1.2)

(452.5)

10.5

(2.9)

–

223.5

Loss for the year from continuing operations

–

–

–

(178.7)

–

–

–

(178.7)

Proﬁt for the year from discontinued operations

–

–

–

13.8

–

–

–

13.8

Loss for the year

–

–

–

(164.9)

–

–

–

(164.9)

Other comprehensive (losses)/gains excluding recycling

from continuing operations

–

–

–

(7.4)

–

5.2

–

(2.2)

Recycling of previous gains to the income statement from

continuing operations

–

–

–

–

–

(2.8)

–

(2.8)

Total comprehensive (losses)/income

–

–

–

(172.3)

–

2.4

–

(169.9)

Issue of share capital (Note 33)

0.2

–

(0.2)

–

–

–

–

–

Share-based payment charge (Note 36)

–

–

–

–

4.2

–

–

4.2

Transfer upon vesting of share options

–

–

–

4.6

(4.7)

–

–

(0.1)

At 31 January 2025

21.5

648.3

(1.4)

(620.2)

10.0

(0.5)

–

57.7

The Notes on pages 123-187 form an integral part of these consolidated ﬁnancial statements.

Additional information

Governance

Saga plc

Annual Report and Accounts 2026

121

Strategic Report

Financial statements

![]()

#### Consolidated ﬁnancial statements

#### Consolidated statement of cash ﬂows

#### FOR THE YEAR ENDED 31 JANUARY 2026

Notes

2026

£m

2025

£m

Profit/(loss) before tax from continuing operations

2.1

(160.2)

Profit before tax from discontinued operations

38a

2.4

19.1

Profit/(loss) before tax

4.5

(141.1)

Depreciation, impairment and profit on disposal, of property, plant and equipment,

and right-of-use assets

31.7

29.8

Amortisation and impairment of intangible assets and goodwill

7.1

176.8

Loss on disposal of assets held for sale

38a

10.2

–

Impairment of assets held for sale

38b

–

0.4

Gain on lease modification

18

–

(0.2)

Share-based payment transactions

3.9

4.2

Net finance expense from insurance contracts

28

5.3

15.5

Net finance income from reinsurance contracts

28

(2.2)

(7.3)

Finance costs

8

68.6

50.5

Interest income from investments

(10.8)

(17.3)

(Increase)/decrease in trust and escrow accounts

(3.2)

29.1

Movements in other assets and liabilities

38.4

(1.2)

153.5

139.2

Investment income interest received

13.0

12.1

Interest paid

(49.9)

(41.7)

Income tax received

0.4

3.6

Net cash flows from operating activities

117.0

113.2

Investing activities

Proceeds from sale of property, plant and equipment and right-of-use assets

1.0

0.9

Purchase of, and payments for, the construction of property, plant and equipment and

intangible assets

(16.1)

(20.1)

Disposal of financial assets

36.8

45.5

Purchase of financial assets

–

(11.5)

Disposal of subsidiary

38a

68.8

–

Cash and cash equivalents disposed of with subsidiary

38a

(84.4)

–

Net cash flows from investing activities

6.1

14.8

Financing activities

Payment of principal portion of lease liabilities

32

(6.3)

(7.3)

Proceeds from new borrowings

32

335.0

95.0

Repayment of borrowings

32

(380.6)

(232.2)

Debt issue costs

32

(17.6)

–

Net cash flows used in financing activities

(69.5)

(144.5)

Net increase/(decrease) in cash and cash equivalents

53.6

(16.5)

Cash and cash equivalents at the start of the year

203.1

219.6

Cash and cash equivalents at the end of the year

25

256.7

203.1

Included in the above are cash ﬂows from discontinued operations. An analysis of these can be found in Note 38a.

The Notes on pages 123-187 form an integral part of these consolidated ﬁnancial statements.

Saga plc

Annual Report and Accounts 2026

122

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#### Notes to the consolidated ﬁnancial statements

Strategic Report

Governance

Financial statements

Additional information

Saga plc

Annual Report and Accounts 2026

123

1 Corporate information

Saga plc (the

Company

) is a public limited company incorporated and

domiciled in the United Kingdom (

UK

) under the Companies Act 2006

(registration number 08804263). The Company is registered in

England and Wales and its registered oﬃce is 3 Pancras Square,

London, N1C 4AG.

Saga oﬀers a wide range of products and services to its customer

base, which include package and cruise holidays, general insurance

products, personal ﬁnance products and a range of media content,

including a monthly subscription magazine.

2.1 Basis of preparation

The consolidated ﬁnancial statements of the Group have been

prepared in accordance with UK-adopted international

accounting standards.

The consolidated ﬁnancial statements have been prepared on a going

concern basis and on a historical cost basis, except as otherwise

stated. The Group reviewed the appropriateness of the going concern

basis in preparing the ﬁnancial statements, details of which are

included below. Based on those assumptions, the Directors concluded

that it remains appropriate to adopt the going concern basis in

preparing the ﬁnancial statements.

The Group’s consolidated ﬁnancial statements are presented in

British pounds sterling (

GBP

), which is also the parent company’s

functional currency, and all values are rounded to the nearest hundred

thousand (£m), except when otherwise indicated. Each company in

the Group determines its own functional currency and items included

in the ﬁnancial statements of each entity are measured using that

functional currency.

The preparation of ﬁnancial statements in compliance with

UK-adopted international accounting standards requires the use

of certain critical accounting estimates. It also requires management

to exercise judgement in applying the Group’s accounting policies.

The areas where signiﬁcant judgements and estimates have been

made in preparing the ﬁnancial statements, and their eﬀect, are

disclosed in Note 2.6.

The material accounting policies adopted, which have been applied

consistently, unless otherwise stated, are set out in Note 2.3.

Going concern

The Directors have assessed the Group’s ability to continue as a

going concern over the period to 30 April 2027, being at least

12 months from the date of approval of the Annual Report and

Accounts. This assessment considered the Group’s current liquidity

position, ﬁnancial forecasts, debt facilities, covenant compliance and

principal risks. The review included both the Board-approved base

case and a severe but plausible stressed scenario.

Under the base case, the Group maintains Available Cash

2

in excess

of internal minimum liquidity requirements throughout the

assessment period. No drawdown of the Group’s £33.4m Revolving

Credit Facility (

RCF

) or £116.6m delayed-draw term loan (

DDTL

)

facility is required, and the Group remains in compliance with all

ﬁnancial covenants linked to its debt facilities.

The stressed scenario models multiple downside risks occurring

concurrently across the assessment period. These include lower

trading performance across Ocean Cruise, River Cruise and

Holidays, reﬂecting a reduction in load factors for Ocean Cruise from

93% for the year ended 31 January 2026 to 88% over the assessment

period, a 1-2% reduction in per diems in River Cruise and softer

customer volumes in our Holidays business; lower-than-planned

beneﬁt realisation and increased operating pressures within

Insurance Broking; and a competitive savings market combined

with weaker demand for our other products in the Money division.

The scenario additionally incorporates a cyber-related operational

disruption aﬀecting both Cruise and Insurance, as well as certain

adverse non-trading cash impacts, including higher Association

of British Travel Agents (

ABTA

) bonding requirements. Together,

these stresses reduce proﬁtability and cash generation relative

to the base case.

In forming their conclusion, the Directors considered the Group’s

exposure to the crisis in the Middle East and the increased volatility in

global energy markets. Saga is 100% hedged against foreign exchange

risk for both 2026/27 and 2027/28 and is 100% and 75% hedged for

commodity risk respectively. However, the Group remains directly

exposed to risks associated with supply constraints for marine fuel in

its Cruise operations and, indirectly, to jet fuel through the Holidays

business unit’s partnerships with airlines. Additional reverse stress

testing indicates that, in 2026/27, Saga could withstand a reduction

in planned EBITDA of more than 50% before breaching its leverage

covenant and losing access to currently undrawn debt facilities.

The Directors also considered additional downside risks not explicitly

modelled, including regulatory, operational and economic

uncertainties. These were assessed as either remote within the going

concern period or mitigated through existing controls and

contingency planning.

Having reviewed the forecasts, stress testing and associated risk

analysis, the Directors are satisﬁed that the Group can expect to

remain in compliance with its debt covenants and retain access

to currently undrawn facilities even under the stressed scenario.

Noting that it is not possible to accurately predict all possible future

risks to the Group’s trading, based on this analysis and the scenarios

modelled, they have concluded that the Group has adequate

resources to continue in operational existence for the foreseeable

future and that there are no material uncertainties that may cast

signiﬁcant doubt on the Group’s ability to continue as a going concern.

Accordingly, the ﬁnancial statements to 31 January 2026 have been

prepared on a going concern basis.

2.2 Basis of consolidation

The consolidated ﬁnancial statements incorporate the ﬁnancial

statements of the Company and entities controlled by the Company

(its

subsidiaries

, collectively the

Group

) made up to 31 January each

year. Control is achieved when the Group is exposed, or has rights,

to variable returns from its involvement with an investee entity and

has the ability to aﬀect those returns through its power over the

investee entity.

The existence and eﬀect of potential voting rights that are currently

exercisable or convertible are considered when assessing whether

the Group controls another entity.

Subsidiary companies are consolidated using the acquisition method.

The results of subsidiaries acquired, or disposed of, during the year

are included in the consolidated income statement from the eﬀective

date of acquisition (control) or up to the eﬀective date of disposal

(control ceases), as appropriate. Where a subsidiary which

constituted a separate major line of business is disposed of, it is

disclosed as a discontinued operation.

In preparing these consolidated ﬁnancial statements, any intra-group

receivables, payables, income and expenses arising from intra-group

trading are eliminated. Where accounting policies used in individual

ﬁnancial statements of a subsidiary company diﬀer from Group

policies, adjustments are made to bring these policies in line with

Group policies.

A change in the ownership interest of a subsidiary, without a loss of

control, is accounted for as an equity transaction.

If the Group loses control over a subsidiary, it derecognises the

related assets (including goodwill), liabilities, non-controlling interest

and other components of equity, while any resultant gain or loss is

recognised in proﬁt or loss. Any investment retained is recognised

at fair value.

2

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

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Saga plc

Annual Report and Accounts 2026

124

2.3 Summary of material accounting policies

a) Revenue recognition

Revenue represents amounts receivable from the sale or supply of

goods and services provided to customers in the ordinary course of

business and is recognised to the extent that it is probable that the

future economic beneﬁts will ﬂow to the Group and the revenue

can be reliably measured, regardless of when payment is received.

The policies for the recognition of the Group’s various revenue

streams by segment are as follows:

i) Travel

Revenue from Cruise, in respect of Ocean Cruise holidays, is

recognised in line with the performance obligations, being the cruise

itself, ﬂights and/or rail journeys (where applicable), travel insurance

and transfers. The standalone selling price of each performance

obligation is estimated as the cost to provide each obligation plus a

proﬁt margin appropriate to the nature of each service. The price

charged to each customer is then apportioned to each performance

obligation based on the relative estimated standalone selling prices,

in line with the requirements of International Financial Reporting

Standard (

IFRS

) 15 ‘Revenue from Contracts with Customers’.

The portion of revenue allocated to the cruise itself is recognised

on a per diem basis over the duration of the cruise, in line with when

the performance obligation is satisﬁed. The portion of revenue

allocated to ﬂights, ﬂight upgrades (where applicable) and transfers

is recognised on the date that each trip is fulﬁlled.

Revenue from travel insurance (which is underwritten by a third party)

for cruising holidays is recognised at the cover start date of the policy,

which is usually at the point the customer makes a booking.

Revenue from Cruise, relating to chartered River Cruise ships, is also

recognised in line with the performance obligations that are included

in a package holiday, namely the provision of ﬂights, accommodation,

transfers and travel insurance. Revenue is recognised as and when

each performance obligation is satisﬁed, which is deemed to be when

each service to the customer takes place.

For Holidays, revenue in relation to ﬂights and ﬂight upgrades is

recognised on the date of each ﬂight; revenue in relation to

accommodation is recognised over the duration of the holiday;

revenue in relation to transfers is recognised on the date that the

transfers occur before and after each holiday; and revenue in

respect of travel insurance (which is underwritten by a third-party)

is recognised on the cover start date of the insurance. This is

consistent with the approach adopted by the Cruise business.

An element of revenue which represents the non-refundable deposit

received at the time of booking is recognised in the income statement

when the likelihood of the customer exercising their remaining rights

becomes remote.

Revenue from sales in resort, or on board a cruise ship operated by

the Group, for example for optional excursions, is recognised as it

is earned.

Revenue from Travel received in advance of when each performance

obligation is satisﬁed is included as deferred revenue within contract

liabilities in the statement of ﬁnancial position.

ii) Insurance

The amounts received from customers for insurance policies

comprise three main elements: the premium charged to the customer

in respect of the insurance cover (

gross premium

); insurance

premium tax (

IPT

); and an arrangement fee, where applicable

(only applied to policies that are brokered via a panel). The gross

premium itself comprises two elements: the premium charged by the

underwriter of each policy (

net premium

), plus any adjustment to the

net premium that is applied by the Group’s broker during the broking

service (

street pricing adjustment

). Prior to 1 July 2025, policies

were underwritten either by the Group’s in-house underwriter, or by

a third party. Following the sale of the Group’s in-house underwriting

business on 1 July, all policies are underwritten exclusively by

third-party underwriters.

The Group may also charge additional amounts, where the customer

pays in instalments, for mid-term cancellations or for adjustments

made to policies mid-term.

IPT is excluded from all revenue recognised by the Group.

Our Insurance Broking business also oﬀers a three-year ﬁxed-price

feature, bundled within the Saga Plus product oﬀering for motor and

home insurance. This product is a distinct and separate service

oﬀered by the broker, as a promise to match or beat the premium for

the next two renewal dates for the same level of protection and

provided that the customer’s circumstances do not change.

(a) For 12-month insurance policies with no option to fix the

premium at renewal (

annual policies

)

For insurance policies underwritten by the Group (up to 1 July 2025

3

):

•

the gross insurance premium and any amounts received as a result

of the policyholder opting to pay in instalments were recognised as

insurance revenue on a straight-line, time-apportioned basis over

the coverage period;

•

any such amounts received in advance of coverage being provided

to the policyholder were deferred within insurance contract

liabilities in the statement of financial position;

•

mid-term adjustments to premiums were recognised on a

straight-line, time-apportioned basis over the remaining coverage

period of the policy; and

•

reductions in premiums arising from mid-term cancellations were

recognised on the effective date of the cancellation.

The above treatment is in line with the requirements of IFRS 17

‘Insurance Contracts’ (see also Note 2.3r).

For insurance policies not underwritten by the Group:

•

the portion of the gross premium that is retained by the Group,

otherwise referred to as the street pricing adjustment, is allocated

to performance obligations and recognised as those performance

obligations are satisfied. The most material amount is allocated

to the performance obligation relating to the brokerage service,

which is recognised on the inception date of the insurance

contract; and

•

the portion of the gross premium charged by the third-party

underwriter, otherwise referred to as the net premium, is not

recognised as revenue in the income statement.

The above treatment is in line with the requirements of IFRS 15.

For all insurance policies:

•

the arrangement fee that is charged in respect of the broking

service is recognised within revenue from Insurance Broking

services on the date that each policy is arranged; and

•

any fee income charged for a mid-term cancellation or adjustment

is recognised on the date the adjustment is made, being the point

that the mid-term service is fulfilled. Where these amounts arise

from insurance contracts underwritten by the Group, they are

presented within Insurance revenue, otherwise they are presented

within revenue from Insurance Broking services.

(b) For 12-month insurance policies where customers have

the option to fix the premium over three years (

three-year

fixed-price products

)

The policyholder’s option to ﬁx the annual premium at the ﬁrst and

second renewal points is accounted for under IFRS 15 as a promise

to the customer.

Where the related insurance policy is not underwritten by the Group,

this promise is accounted for as a separate performance obligation to

the brokerage service.

Where the related insurance policy was underwritten by the Group

(up to 1 July 2025

3

), this promise was a distinct service that was

accounted for separately from the host insurance contract because:

•

the cash flows and risks of the price promise service were not

highly interrelated with those of the insurance contract; and

•

the Group did not provide a significant service in integrating the

price promise with the insurance underwriting service.

3

Refer to Note 38a on pages 182-184 for further detail

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Annual Report and Accounts 2026

125

Therefore, the accounting treatment of the Group’s obligation to ﬁx

the premium did not depend on whether the related insurance policy

was underwritten by the Group.

For all three-year ﬁxed-price products, the Group allocates a portion

of the gross premiums received at inception and at the ﬁrst renewal

point to the price promise service. The amount allocated to this

service is an estimate of its standalone selling price, being an actuarial

estimate of the cost of transferring the obligation to a third party plus

an appropriate proﬁt margin.

Amounts allocated to the price promise service are initially deferred

within contract liabilities in the statement of ﬁnancial position and

subsequently recognised as revenue since the option to ﬁx is exercised

by the customer (and the Group’s performance obligation is satisﬁed).

If a customer cancels a policy subject to the three-year ﬁxed-price

promise mid-term, or chooses not to renew in the second or third

years, any remaining deferred revenue is recognised within revenue

at the point the cover ends, being the point that the Group is released

from the obligation to ﬁx the price at renewal.

The Group previously entered into contracts to limit its exposure to

potential losses arising as a result of underwriting net rate inﬂation in

respect of its three-year ﬁxed-price oﬀering. The Group continues

to recognise amounts arising from those contracts. Those contracts

are classiﬁed as insurance contracts held.

(c) Other sources of revenue relating to insurance policies

Proﬁt commissions due to the Group, from acting as an insurance

intermediary on behalf of third-party underwriters, are recognised

and valued in accordance with the contractual terms to which they are

subject, when it is highly probable that a signiﬁcant reversal of revenue

will not occur.

Where claims arise on insurance policies that are not the fault of the

insured, the Group may earn revenue from:

•

referrals to credit hire companies (in relation to policies

underwritten by the Group or by third parties); and

•

referrals to credit repair companies (in relation to policies

underwritten by third parties only).

This revenue is recognised at the point of referral.

iii) Other Businesses and Central Costs

(a) Saga Money

Revenue from personal ﬁnance products is recognised when the

customer contracts with the provider of the relevant personal ﬁnance

product where the revenue comprises a one-oﬀ payment by the

provider of the product.

Where the personal ﬁnance product is one that delivers a recurring

income stream, the present value of the future expected revenue

to be received is recognised when the customer contracts with the

provider of the relevant personal ﬁnance product, and it is highly

probable that a signiﬁcant reversal of revenue recognised will

not occur.

For the Saga savings product, commissions are earned over the

duration of the contract in line with the contractual amount due to

the Group.

For Saga equity release products, commissions are earned initially

and over the lifetime of the product. Additionally, further commissions,

where applicable, are earned at each subsequent stage of the

drawdown if any more of the advance is taken by the customer. Initial

commission relating to new business is recognised as revenue at the

point the performance obligation with the Group’s contracted

business partners is satisﬁed, and the customer has taken out the

product. Where applicable, and the probability of further drawdowns

is high, trail commission is recognised as the discounted future cash

ﬂows expected to be received over the estimated life of the product

and likewise for further commissions on additional drawdowns

undertaken by the customer.

For Saga legal services, mortgage and investing products, broking

commissions are earned initially, and over the duration of the contract,

in line with the contractual amount due to the Group.

(b) Saga Publishing

Magazine subscription revenue is recognised on a straight-line basis

over the period of the subscription. Revenue generated from

advertising within the magazine is recognised when the magazine

is provided to the customer.

The element of subscriptions and advertising revenue relating to the

period after the reporting date is recognised as deferred revenue

within contract liabilities in the statement of ﬁnancial position.

(c) Printing and mailing

Revenue from printing and mailing services is recognised in line with

the performance obligations within customer contracts.

b) Cost recognition

i) Costs of acquiring insurance contracts

Acquisition costs arising from the selling or renewing of insurance

policies underwritten by the Group until the disposal of the Group’s

underwriting business on 1 July 2025

4

(

insurance acquisition cash

ﬂows

) were expensed when they were incurred within insurance

service expenses in the income statement. See also Note 2.3r(viii).

For insurance policies not underwritten by the Group, fees charged

by price-comparison websites are recognised as a contract cost asset

within trade and other receivables and amortised in line with the

pattern of revenue recognition for the related insurance policies.

This takes into account revenue expected to be generated from

future renewals. Other incremental costs of obtaining insurance

policies not underwritten by the Group, such as payment processing

costs, would be incurred again if the insurance contract renews.

Therefore, the pattern of revenue recognition relating to these

incremental costs is one year. As permitted by IFRS 15, such costs

are expensed when incurred.

ii) Claims costs (discontinued operations)

Claims costs incurred in respect of insurance policies underwritten

by the Group (until 1 July 2025

4

) were included as insurance service

expenses within the proﬁt or loss from discontinued operations.

These costs included estimates in respect of losses reported as

having occurred during the period, an estimate for the cost of claims

incurred during the period but not reported at the reporting date, and

any adjustments to claims outstanding from previous periods. See

Note 2.3r(vi)(b) for further details.

The portion of claims costs recoverable from reinsurance contracts

was recognised within net income from reinsurance contracts within

the proﬁt or loss from discontinued operations. These recoveries

were recognised in the same period in which the claims costs were

recognised. See Note 2.3r(vii) for further details.

iii) Finance costs

Finance costs comprise interest paid and payable, and commitment

fees, calculated using the eﬀective interest rate (

EIR

) method, and are

recognised in the income statement as they accrue. Accrued interest

is included within the carrying value of the interest-bearing ﬁnancial

liability in the statement of ﬁnancial position. Finance costs also include

debt issue costs that were initially recognised in the statement of

ﬁnancial position and are amortised over the life of the debt, debt issue

costs in respect of renegotiating existing, or negotiating new, facilities

that are immediately recognised in the income statement and net

fair value losses on derivative ﬁnancial instruments.

iv) All other expenses

All other expenses are recognised in the income statement as they

are incurred.

4

Refer to Note 38a on pages 182-184 for further detail

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Saga plc

Annual Report and Accounts 2026

126

c) Recognition of other income statement items

i) Interest income

Investment income, in the form of interest, is recognised in the income

statement as it accrues and is calculated using the EIR method.

Interest income is earned by the Group on assets held at fair value

through proﬁt or loss (

FVTPL

) and amortised cost. Fees and

commissions, which are an integral part of the eﬀective yield of the

ﬁnancial asset or liability, are recognised as an adjustment to the EIR

of the instrument.

ii) Dividend income

Income in the form of dividends is recognised when the right to receive

payment is established. For listed securities, this is the date that the

security is listed as ex-dividend.

iii) Gains and losses on financial investments at fair value

Realised and unrealised gains and losses on ﬁnancial investments

are recorded as investment income in the income statement and

represent net fair value gains and losses arising from changes in

fair value during the year.

iv) Other income

The Group recognises other items in proﬁt or loss as other income,

when the amounts become receivable and its right to receive

payments is established.

v) Affinity Partnership income

Income from the 20-year partnership for motor and home insurance

with wholly owned subsidiaries in the UK of Ageas SA/NV (

Ageas

)

(

Aﬃnity Partnership

) income is recognised on a straight-line basis

over the period of the agreement, being 20 years (Note 38a).

d) Income taxes

i) Current income tax

Income tax assets and liabilities for the current period are measured

at the amount expected to be recovered from, or paid to, taxation

authorities. The tax rates and tax laws used to compute the amount

are those that are enacted or substantively enacted at the reporting

date. Current income tax assets and liabilities also include

adjustments in respect of tax expected to be payable, or recoverable,

in respect of previous periods. Current income tax relating to items

recognised in other comprehensive income (

OCI

) and directly in

equity is recognised in OCI or equity and not in the income statement.

The Group has elected to be in the UK tonnage tax regime. Under the

tonnage tax regime, the current year tax expense for the subsidiaries

that own the Ocean Cruise ships is calculated by reference to the net

tonnage of the qualifying ship operated by the company. To the extent

that the Group generates proﬁt or losses, which do not qualify for

inclusion under the above regime, they will be taxable under general

UK tax principles.

ii) Deferred tax

Deferred tax is provided on temporary diﬀerences between the tax

bases of assets and liabilities and their carrying amounts for ﬁnancial

reporting purposes at the reporting date.

Deferred tax liabilities are recognised for all taxable temporary

diﬀerences and deferred tax assets are recognised to the extent that

it is probable that taxable proﬁt will be available, against which the

deductible temporary diﬀerences and the carry forward of unused tax

credits and unused tax losses can be utilised.

The carrying amount of deferred tax assets is reviewed at each

reporting date and reduced to the extent that it is no longer probable

that suﬃcient taxable proﬁt will be available to allow all, or part of, the

deferred tax asset to be utilised. Unrecognised deferred tax assets

are reassessed at each reporting date and are recognised to the

extent that it has become probable that future taxable proﬁts will allow

the deferred tax asset to be recovered.

Deferred tax assets and liabilities are measured at the tax rates

that are expected to apply in the year when the asset is realised

or the liability is settled, based on tax rates (and tax laws) that have

been enacted or substantively enacted at the reporting date.

Deferred tax is charged, or credited, in the income statement, except

when it relates to items charged or credited in OCI or equity, in which

case the deferred tax is recognised in OCI or equity as appropriate.

Deferred tax assets and deferred tax liabilities are oﬀset if a legally

enforceable right exists to set-oﬀ current tax assets against current

tax liabilities and the deferred taxes relate to the same taxable entity

and the same taxation authority.

e) Foreign currencies

Transactions in foreign currencies are initially recorded by the Group

at their respective functional currency spot rate at the date that the

transaction ﬁrst qualiﬁes for recognition. Monetary assets and

liabilities denominated in foreign currencies are retranslated at

the functional currency spot rate of exchange prevalent at the

reporting date.

f) Intangible assets

Intangible assets acquired are measured on initial recognition at cost

and, subsequent to initial recognition, are carried at cost less any

accumulated amortisation and accumulated impairment losses.

The cost of intangible assets acquired in a business combination is

their fair value at the date of acquisition. Internally generated

intangibles, excluding internally developed software, are not

capitalised and the related expenditure is reﬂected in the income

statement in the period in which the expenditure is incurred.

The useful lives of intangible assets are assessed ﬁnitely. Computer

software costs recognised as assets are amortised over their

estimated useful economic lives, which vary from asset to asset within

a range of 3-13 years.

Intangible assets are amortised over their useful economic life on a

basis appropriate to the consumption of the asset and are assessed

for impairment whenever there is an indication that the intangible

asset may be impaired. The amortisation period and the amortisation

method for an intangible asset with a ﬁnite useful life are reviewed at

least at the end of each reporting period. Changes in the expected

useful life or the expected pattern of consumption of future economic

beneﬁts embodied in the asset are considered to modify the

amortisation period or method, as appropriate, and are treated as

changes in accounting estimates. The amortisation expense on

intangible assets with ﬁnite lives is recognised in the income statement

in the expense category that is consistent with the function of the

intangible assets.

Gains or losses arising from derecognition of an intangible asset are

measured as the diﬀerence between the net disposal proceeds and

the carrying amount of the asset and are recognised in the income

statement when the asset is derecognised.

g) Business combinations and goodwill

Business combinations are accounted for using the acquisition

method. The cost of an acquisition is measured as the aggregate of

the consideration transferred, measured at acquisition date at fair

value, and the amount of any non-controlling interests in the acquiree.

For each business combination, the Group elects whether to measure

the non-controlling interests in the acquiree at fair value or at the

proportionate share of the acquiree’s identiﬁable net assets.

When the Group acquires a business, it assesses the ﬁnancial

and non-ﬁnancial assets and liabilities assumed for appropriate

classiﬁcation and designation in accordance with the contractual

terms, economic circumstances and pertinent conditions at the

acquisition date.

Any contingent consideration to be transferred by the Group will

be recognised at fair value at the acquisition date. Contingent

consideration classiﬁed as an asset or liability that is a ﬁnancial

instrument within the scope of IFRS 9 ‘Financial Instruments’ is

measured at fair value, with the changes in fair value recognised in

the income statement.

Any excess of the cost of acquisition over the fair values of the

identiﬁable assets and liabilities is recognised as goodwill. If the cost

of acquisition is less than the fair values of the identiﬁable assets and

liabilities of the acquired business, the diﬀerence is recognised directly

in the income statement in the year of acquisition.

Acquisition-related costs are expensed as incurred and included in

administrative expenses.

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After initial recognition, goodwill is measured at cost less any

accumulated impairment losses. Goodwill is allocated to cash

generating units (

CGUs

) at the point of acquisition and is reviewed

at least annually for impairment.

The useful life of goodwill is assessed as indeﬁnite. Goodwill is not

amortised, but is tested for impairment at least annually, at the CGU

level. Where the carrying value of the asset exceeds the recoverable

amount, an impairment loss is recognised in the income statement

immediately.

h) Impairment of non-financial assets

Goodwill is not subject to amortisation and is tested annually for

impairment, or more frequently if events or changes in circumstances

indicate that it might be impaired. If such an indication exists, the

recoverable amount is estimated and compared with the carrying

amount. If the recoverable amount is less than the carrying amount,

the asset is considered impaired and is written down to its recoverable

amount and the impairment loss is recognised immediately in the

income statement.

Other assets are tested for impairment whenever events or changes

in circumstances indicate that the carrying amount may not be

recoverable. If there is any indication that an asset may be impaired,

a recoverable amount is estimated for the individual asset. If it is not

possible to estimate the recoverable amount of the individual asset,

the recoverable amount is determined according to the CGU to which

the asset belongs.

For impairment testing, assets are grouped together into the smallest

group of assets that generate cash inﬂows from continuing use that

are largely independent of the cash inﬂows of other assets or CGUs.

Goodwill arising from a business combination is allocated to the CGUs,

or groups of CGUs, that are expected to beneﬁt from the synergies of

the combination.

The recoverable amount is calculated as the higher of fair value less

costs to sell, and value-in-use. In assessing value-in-use, where

appropriate, estimated future cash ﬂows are discounted to their

present value using a pre-tax discount rate that reﬂects current

market assessments of the time value of money and the risks speciﬁc

to the asset. In determining fair value less costs of disposal, recent

market transactions are taken into account. If no such transactions

can be identiﬁed, an appropriate valuation model is used. These

calculations are corroborated by valuation multiples, quoted share

prices for publicly traded companies or other available fair value

indicators. The Group bases its value-in-use calculations on detailed

budgets, plans and long-term growth assumptions, which are

prepared separately for each of the Group’s CGUs to which individual

assets are allocated.

i) Property, plant and equipment

Property, plant and equipment is stated at cost, net of accumulated

depreciation and impairment losses. Where an item of property, plant

and equipment comprises major components having diﬀerent useful

lives, they are accounted for separately.

Assets in the course of construction at the statement of ﬁnancial

position date are classiﬁed separately. These assets are transferred

to other asset categories when they become available for their

intended use.

Depreciation is charged to the income statement on a straight-line

basis to write oﬀ the depreciable amount of property, plant and

equipment over their estimated useful lives. The depreciable amount

is the cost of an asset less its residual value. Land and assets in the

course of construction are not depreciated. Estimated useful lives

are as follows:

Buildings, properties and related ﬁxtures:

|  |  |
| --- | --- |
|  |  |
| Buildings | 50 years |
| Fixtures and ﬁttings | 3-20 years |
| Ocean Cruise ships | 3-30 years |
| Computers | 3-6 years |
| Plant, vehicles and other equipment | 3-10 years |

Costs relating to Ocean Cruise ship mandatory dry-dockings are

capitalised and depreciated over the period up to the next

dry-docking, where appropriate. The International Convention for

the Safety of Life at Sea regulations stipulate that ships have to be

dry-docked twice in an interval of ﬁve years, with the interval between

consecutive dry-dockings being not less than two years and not more

than three years. All other repairs and maintenance costs are

recognised in the income statement as incurred.

An item of property, plant and equipment is derecognised upon

disposal, or when no future economic beneﬁts are expected from its

use or disposal. Any gain or loss arising on derecognition of an asset

(calculated as the diﬀerence between the net disposal proceeds and

the carrying amount of the asset) is included in the income statement

when the asset is derecognised.

Estimated residual values and useful lives are reviewed annually.

In relation to the annual review of estimated residual values and

useful lives of Ocean Cruise ships, potential environmental regulatory

changes are also considered. The shipping industry has made a

commitment to reduce CO

2

emissions by 40% by 2030 (from a

2008 baseline), and the UK Government has made commitments

to reach net zero emissions by 2050. The Energy Eﬃciency Existing

Ship Index (

EEXI

) and Carbon Intensity Indicator (

CII

) regulations

were introduced internationally in 2023 to enable the industry to

meet the 2030 target, and the Group’s Ocean Cruise ships meet the

requirements of these regulations. The end of their useful economic

lives of 30 years will have been reached by 2049 in the case of Spirit

of Discovery and 2051 in the case of Spirit of Adventure.

j) Non-current assets held for sale, disposal groups and

discontinued operations

The Group classiﬁes non-current assets as held for sale if their

carrying amount will be recovered principally through a sale

transaction rather than through continuing use. To be classiﬁed as

held for sale, an asset must be available for immediate sale in its

present condition, subject only to terms that are usual and customary

for the sale of such assets, and the sale must be highly probable. A sale

is considered to be highly probable when management is committed

to a plan to sell an asset, an active programme to locate a buyer and

complete the plan has been initiated, at a price that is reasonable in

relation to its current fair value, and there is an expectation that the

sale will be completed within one year from the date of classiﬁcation.

Non-current assets classiﬁed as held for sale are carried on the

Group’s statement of ﬁnancial position at the lower of their carrying

amount and fair value less costs to sell. In accordance with IFRS 5

‘Non-current Assets Held for Sale and Discontinued Operations’,

an impairment loss on a disposal group is allocated to non-current

assets within the scope of the standard, limited to the carrying value

of those assets. If there are no non-current assets within the scope

of IFRS 5 for which an impairment loss can be allocated against,

the impairment loss will be recognised at the time of disposal.

Property, plant and equipment and intangible assets, once classiﬁed

as held for sale, are not depreciated or amortised.

The Group classiﬁes a component of the Group as a discontinued

operation when it has either been disposed of, or is classiﬁed as held

for sale, and:

•

represents a separate major line of business or geographical area

of operations;

•

is part of a single coordinated plan to dispose of a separate major

line of business or geographical area of operations; or

•

is a subsidiary acquired exclusively with a view to resale.

Discontinued operations are excluded from the results of continuing

operations and are presented as a single amount of proﬁt or loss after

tax from discontinued operations in the income statement. The assets

and liabilities relating to discontinued operations are excluded from

those of continuing operations and are presented as single amounts

in the statement of ﬁnancial position.

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Annual Report and Accounts 2026

128

k) Financial instruments

i) Financial assets

On initial recognition, a ﬁnancial asset is classiﬁed as either amortised cost, fair value through other comprehensive income (

FVOCI

) or FVTPL.

The classiﬁcation of ﬁnancial assets is based on the business model in which a ﬁnancial asset is managed, and its contractual cash ﬂow

characteristics. Derivatives embedded in contracts where the host is a ﬁnancial asset in the scope of the standard are never separated. Instead,

the hybrid ﬁnancial instrument, as a whole, is assessed for classiﬁcation. The Group does not hold any ﬁnancial assets classiﬁed as FVOCI.

|  |  |
| --- | --- |
|  |  |
|  | Initial recognition | Subsequent measurement |
| Amortised | A financial asset is classified as amortised cost | These assets are subsequently measured at amortised cost using |
| cost | (initially measured at fair value plus any directly | the EIR method. The amortised cost is reduced by any impairment |
|  | attributable transaction costs) if it meets both of the | losses (see (ii) below). Interest income, foreign exchange gains and |
|  | following conditions and is not elected to be designated | losses and impairments are recognised in profit or loss as they are |
|  | as FVTPL: | incurred. Any gain or loss on derecognition is recognised in profit |
|  | •  It is held within a business model whose objective is | or loss immediately. |
|  | to hold assets to collect contractual cash flows. |  |
|  | •  Its contractual terms give rise, on specified dates, |  |
|  | to cash flows that are solely payments of principal |  |
|  | and interest on the principal amount outstanding. |  |
|  | The Group classifies trade receivables and other |  |
|  | receivables as held at amortised cost. |  |
| FVTPL | All financial assets not classified as amortised cost | These assets are subsequently measured at fair value. Net gains |
|  | (or FVOCI), as described above, are classified as FVTPL | and losses, including any interest or dividend income (separately |
|  | and held at fair value. This includes all derivative | disclosed), are recognised in profit or loss, unless such instruments |
|  | financial assets. | are designated in a hedging relationship (see (vi) overleaf). |
|  | On initial recognition, the Group may irrevocably elect |  |
|  | to designate a financial asset, which otherwise meets |  |
|  | the requirements to be measured at amortised cost |  |
|  | or FVOCI, as FVTPL if doing so eliminates, or |  |
|  | significantly reduces, an accounting mismatch that |  |
|  | would otherwise arise. This election is made on an |  |
|  | individual instrument basis. |  |
|  | This election has been made for the Group’s debt |  |
|  | securities. |  |
|  | The Group classifies loan funds, money market funds |  |
|  | held within the Insurance business and foreign |  |
|  | exchange forward contracts not designated in a |  |
|  | hedging relationship, as FVTPL. |  |

(a) Derecognition

A ﬁnancial asset is derecognised when the rights to receive cash ﬂows

from the asset have expired or when the Group has transferred

substantially all the risks and rewards relating to the asset to a

third party.

ii) Impairment of financial assets

The expected credit loss (

ECL

) impairment model applies to ﬁnancial

assets measured at amortised cost.

The Group measures loss allowances at an amount equal to 12-month

ECLs, except for the following, which are measured as lifetime ECLs:

•

Debt securities that are determined to have high credit risk at the

reporting date.

•

Other debt securities and bank balances for which credit risk has

increased significantly since initial recognition.

•

Trade receivables and contract assets that result from

transactions within the scope of IFRS 15.

When determining whether the credit risk of a ﬁnancial asset has

increased signiﬁcantly since initial recognition, and when estimating

ECLs, the Group considers reasonable and supportable information

that is relevant and available without undue cost or eﬀort. This includes

both quantitative and qualitative information and analysis, based on

the Group’s historical experience and informed credit assessment,

including forward-looking information.

The Group considers a debt security to have low credit risk when

its credit risk rating is equivalent to the deﬁnition of investment

grade. The Group considers this to be BBB- or higher as per credit

rating scales.

(a) Measurement of ECLs

ECLs are measured as a probability-weighted estimate of credit

losses. Credit losses are measured as the probability of default in

conjunction with the present value of the Group’s exposure. Loss

allowances for ECLs on ﬁnancial assets measured at amortised cost

are deducted from the gross carrying amount of the assets, with a

corresponding charge to the income statement.

iii) Financial liabilities

(a) Initial recognition and measurement

All ﬁnancial liabilities are classiﬁed as ﬁnancial liabilities at amortised

cost on initial recognition except for derivatives, which are classiﬁed

at FVTPL, the gains or losses for which are recognised through OCI

if the instrument is designated as a hedging instrument in an eﬀective

cash ﬂow hedge.

With the exception of lease liabilities, all ﬁnancial liabilities are

recognised initially at fair value and, in the case of loans and

borrowings, net of directly attributable transaction costs.

The Group’s ﬁnancial liabilities include trade and other payables, loans

and borrowings, derivative ﬁnancial instruments and lease liabilities.

(b) Subsequent measurement

After initial recognition, interest-bearing loans, borrowings and other

payables are subsequently measured at amortised cost using the

EIR method. Amortised cost is calculated by taking into account any

discount or premium on acquisition and fees or costs that are an

integral part of the EIR. The EIR amortisation is included in ﬁnance

costs in the income statement.

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Annual Report and Accounts 2026

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(c) Derecognition

A ﬁnancial liability is derecognised when the obligation under the

liability is discharged, cancelled or expires.

When an existing ﬁnancial liability is replaced by another from the

same lender on substantially diﬀerent terms, or the terms of an

existing liability are substantially modiﬁed, such exchange or

modiﬁcation is treated as a derecognition of the original liability and

the recognition of a new liability. The diﬀerence in the respective

carrying amounts is recognised in the income statement.

iv) Derivatives

Derivatives are measured at fair value, both initially and subsequently

to initial recognition. All changes in fair value of non-designated

derivatives are recognised in the income statement immediately.

Changes in fair value of derivatives designated as cash ﬂow hedges are

initially recognised in OCI until such a point that they are recycled to

proﬁt or loss in the same period as the hedged item is recognised in

proﬁt or loss, or immediately if the hedged item is no longer expected

to occur.

Derivatives are presented as assets when the fair values are positive,

and as liabilities when the fair values are negative. A derivative is

presented as a non-current asset or a non-current liability if the

remaining maturity of the instrument is more than 12 months and

it is not expected to be realised or settled within 12 months.

v) Fair values

The Group measures all ﬁnancial instruments at fair value at each

reporting date, other than those instruments measured at

amortised cost.

Fair value is the price that would be required to sell an asset or

to transfer a liability in an orderly transaction between market

participants at the measurement date. The fair value measurement

is based on the assumption that the transaction to sell the asset

or transfer the liability takes place either in the principal market

accessible by the Group for the asset or liability or, in the absence

of a principal market, in the most advantageous market accessible

by the Group for the asset or liability.

The fair values are quoted market bid prices, where there is an active

market, or based on valuation techniques when there is no active

market or the instruments are unlisted. Valuation techniques include

the use of recent arm’s-length market transactions, discounted

cash ﬂow analysis and other commonly used valuation techniques.

For assets and liabilities that are recognised in the ﬁnancial

statements on a recurring basis, the Group determines whether

transfers have occurred between levels in the hierarchy by

reassessing categorisation at the end of each reporting period.

vi) Hedge accounting

The Group designates certain derivative ﬁnancial instruments as cash

ﬂow hedges of certain forecast transactions. These transactions are

highly probable to occur and present an exposure to variations in cash

ﬂows that could ultimately aﬀect amounts determined in proﬁt or loss.

The Group has elected to adopt the general hedge accounting model

in IFRS 9. This requires the Group to ensure that hedge accounting

relationships are aligned with its risk management objectives and

strategy and to apply a qualitative and forward-looking approach to

assessing hedge eﬀectiveness.

The Group uses forward foreign exchange and commodity swap

contracts to hedge the variability in cash ﬂows arising from changes

in foreign currency rates and oil prices respectively. For foreign

exchange contracts, the Group designates only the change in fair value

of the spot element of forward exchange contracts as the hedging

instrument in cash ﬂow hedging relationships. The change in fair value

of the forward element of forward foreign exchange contracts is

separately accounted for as a cost of hedging recognised in other

comprehensive income and accumulated in a separate cost of hedging

reserve. For commodity hedging, the Group designates the fair value

change of the benchmark oil price. The eﬀective portion of changes in

fair value of hedging instruments is accumulated in a cash ﬂow hedge

reserve as a separate component of equity. Any ineﬀective portion

of the fair value gain or loss is recognised immediately within the

income statement.

When a hedging instrument no longer meets the criteria for hedge

accounting, through maturity, sale, or other termination, hedge

accounting is discontinued prospectively. If the hedged forecast

transaction is still expected to occur, the associated cumulative gains

or losses remain in the hedging reserve and cost of hedging reserve

and are recognised in accordance with the above policy when the

hedged forecast transaction occurs. If the hedged forecast

transaction is no longer expected to occur, the cumulative unrealised

gains or losses in the hedging reserve and cost of hedging reserve are

recognised in the income statement immediately.

l) Leases

The Group leases various River Cruise ships, buildings, equipment and

vehicles. The contract length of the lease varies considerably and may

include extension or termination options as described below.

At the inception of a contract, the Group assesses whether a contract

is, or contains, a lease. A contract is, or contains, a lease if the contract

conveys the right to control the use of an identiﬁed asset for a period

of time in exchange for consideration. To assess whether a contract

conveys the right to control the use of an identiﬁed asset, the Group

assesses whether: the contract involves the use of an identiﬁed asset;

the Group has the right to obtain substantially all of the economic

beneﬁts from use of the asset throughout the period of use; and the

Group has the right to direct the use of the asset.

Leases are initially recognised as a right-of-use asset and a

corresponding lease liability at the date at which the leased asset is

available for use by the Group. The lease liability is initially measured

at the present value of the lease payments that are not paid at the

commencement date. Where it is reasonably certain that an extension

option will be triggered in a contract, lease payments to be made in

respect of the option will be included in the measurement of the

lease liability.

The lease payments are discounted using the interest rate implicit in

the lease. If that rate cannot be readily determined, which is generally

the case for leases in the Group, the Group’s incremental borrowing

rate is used. This is the rate that the Group would have to pay to

borrow the funds necessary to obtain an asset of similar value to the

right-of-use asset, in a similar economic environment, with similar

terms, security and conditions.

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#### 2.3 Summary of material accounting policiescontinued

l) Leases continued

Saga plc

Annual Report and Accounts 2026

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Lease payments are allocated between principal and ﬁnance cost.

The ﬁnance cost is charged to the income statement over the lease

period using the EIR method and the lease liability is measured at

amortised cost using the EIR method.

Right-of-use assets are initially measured at cost, comprising the

present value of future lease payments plus any initial direct costs and

restoration costs. Right-of-use assets are depreciated over the lease

term on a straight-line basis, except for the Group’s River Cruise ships.

The unit of production method is used to depreciate River Cruise ships

to accurately reﬂect the usage of the asset, which is seasonal.

Payments associated with short-term leases of equipment and all

leases of low-value assets are expensed in proﬁt or loss as incurred, in

line with the exemption allowed under paragraph 6 of IFRS 16 ‘Leases’.

Short-term leases are leases with a lease term of 12 months or less

without a purchase option. Low-value assets comprise IT equipment

and small items of oﬃce furniture.

Extension and termination options are included in a number of

property and River Cruise ship leases across the Group. These are

used to maximise operational ﬂexibility in terms of managing the

assets used in the Group’s operations. The majority of extension and

termination options held are exercisable only by the Group and not

by the respective lessor.

The Group remeasures the lease liability, and makes a corresponding

adjustment to the related right-of-use asset, whenever:

•

the lease term has changed or there is a significant event or

change in circumstances resulting in a change in the assessment

of exercise of a purchase option, in which case the lease liability is

remeasured by discounting the revised lease payments using a

revised discount rate; or

•

a lease contract is modified and the lease modification is not

accounted for as a separate lease, in which case the lease liability

is remeasured based on the lease term of the modified lease by

discounting the revised lease payments using a revised discount

rate at the effective date of the modification.

m) Borrowing costs

Borrowing costs directly attributable to the acquisition, construction

or production of an asset that necessarily takes a substantial period

of time to get ready for its intended use or sale are capitalised as part

of the cost of the respective asset. All other borrowing costs are

expensed in the period in which they occur.

Borrowing costs consist of interest and fees that an entity incurs in

connection with the borrowing of funds.

n) Cash and short-term deposits

Cash and short-term deposits in the statement of ﬁnancial position

comprise cash at bank and in hand, short-term deposits with a

maturity of three months or less from their inception date and money

market funds held outside of the Insurance Underwriting business,

which were included within assets held for sale at 31 January 2025 and

disposed of in the year ended 31 January 2026 (Note 38a).

For the purpose of the consolidated statement of cash ﬂows, cash and

cash equivalents consist of cash and short-term deposits as deﬁned

above, and short-term highly liquid investments (including money

market funds held within the Insurance Underwriting business, which

were included within assets held for sale at 31 January 2025 and

disposed of in the year ended 31 January 2026 (Note 38a)) with

original maturities of three months or less that are subject to an

insigniﬁcant risk of change in value, net of outstanding bank overdrafts.

o) Trust and escrow accounts

Prior to 1 October 2024, 70% of customer monies received in advance

in relation to Air Travel Organisers’ Licensing (

ATOL

) licensable

bookings were held in escrow accounts until after the customer had

travelled, when the Group had fulﬁlled all its performance obligations

with customers. In respect of the Holidays business, from 1 October

2024, the escrow arrangement was removed and instead the Group

now must hold the 70% of customer monies received in advance

related to ATOL licensable bookings within the business.

The escrow arrangement is governed by a deed between the Group,

the Civil Aviation Authority (

CAA

) Air Travel Trustees and an

independent Trustee, PT Trustees Limited, which determines the

inﬂows and outﬂows from the accounts. The Group utilises the

remaining 30% of customer advance receipts in its Holidays and River

Cruise businesses to fund the cost of operating these holidays.

p) Trade and other receivables

Trade and other receivables are initially recognised at fair value and

subsequently measured at amortised cost. Loss allowances are

measured as lifetime ECLs.

q) Inventories

Inventories are stated at the lower of cost and net realisable value.

Costs include all costs incurred in bringing each product to its present

location and condition. Net realisable value is based on estimated

selling price, less any further costs expected to be incurred prior to

completion and disposal.

r) Insurance contracts underwritten by the Group and

reinsurance contracts (discontinued operations)

i) Classification

The Group issued insurance contracts, under which it accepted

signiﬁcant insurance risk from policyholders, and also entered into

reinsurance contracts, under which it transferred signiﬁcant

insurance risk related to underlying insurance contracts. ‘Reinsurance

contracts’ referred to reinsurance contracts held by the Group. The

Group did not issue any reinsurance contracts.

Insurance and reinsurance contracts could have also exposed the

Group to ﬁnancial risk.

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Annual Report and Accounts 2026

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ii) Separating components from insurance and reinsurance contracts

When the Group underwrote an insurance contract, a number of

separate contracts might have been entered into at the same time.

These contracts might have involved more than one legal entity within

the Group.

As the set of contracts was designed to achieve an overall commercial

eﬀect for the Group, for accounting purposes the following steps

were taken:

•

The total cash flows that arose from all contracts were initially

considered as a whole (together, the

host insurance contract

).

•

The Group then identified any service components that were

‘distinct’ and, therefore, required separation for accounting

purposes. A service was distinct if the policyholder could benefit

from it, either on its own or with other resources that were readily

available to the policyholder. The following distinct service

components were identified:

–

The brokerage of the core insurance contract (where it had

first been subject to the competitive pricing panel that the

Group operated).

–

The brokerage of any add-on cover underwritten by a third party.

–

The promise to fix the premium for three years (where this

option was taken by the policyholder).

These distinct service components were accounted for as separate

customer contracts under IFRS 15.

•

The total cash inflows from the combined set of contracts were

then allocated, for accounting purposes, between:

–

any distinct service components; and

–

the insurance component of the host insurance contract.

This allocation was performed based on the standalone selling price

of each component.

•

Cash outflows that related directly to each component were

attributed to that component, with any remaining cash outflows

attributed on a systematic and rational basis, reflecting the cash

outflows the Group would expect to arise if that component were

a separate contract.

iii) Aggregation of insurance and reinsurance contracts

The Group applied the requirements of IFRS 17 at the level of groups

of insurance contracts issued. Groups of insurance contracts were

determined by identifying portfolios of insurance contracts, which

comprised contracts that were subject to similar risks and managed

together, and divided each portfolio into annual cohorts (i.e. by year

of issue) and each annual cohort into three groups based on the

expected proﬁtability of each contract at initial recognition:

•

Any contracts that were onerous at initial recognition.

•

Any contracts that, at initial recognition, had no significant risk

of becoming onerous.

•

Any other contracts.

Groups of reinsurance contracts were established such that each

group comprised a single contract.

iv) Recognition of insurance and reinsurance contracts

The Group recognised insurance contracts issued from the earliest of:

•

the beginning of the coverage period;

•

when the first payment from a policyholder became due or, if there

was no due date, when the first payment was received; and

•

when facts and circumstances indicated that the contract was

onerous. This could be as early as the date on which the contract

was first entered into.

When a contract was recognised, it was added to an existing group of

contracts or, if the contract did not qualify for inclusion in an existing

group, it formed a new group to which future contracts were added.

Groups of contracts were established on initial recognition and their

composition was not revised once all contracts had been added to

the group.

The Group recognised groups of reinsurance contracts as follows:

•

Groups of reinsurance contracts that provided proportionate

coverage (primarily quota share arrangements) were recognised

when any underlying insurance contract was initially recognised.

•

All other groups of reinsurance contracts (primarily excess of loss

arrangements) were recognised from the earlier of:

–

the beginning of the coverage period of the group of reinsurance

contracts; or

–

the date on which an onerous group of underlying contracts was

recognised (provided that the related reinsurance contract was

entered into on, or before, that date).

v) Contract boundaries

The measurement of groups of insurance contracts issued, and

reinsurance contracts, reﬂected all future cash ﬂows arising from

insurance coverage within the boundary of each contract

(the

contract boundary

).

Cash ﬂows were within the contract boundary if they arose from

substantive rights and obligations that existed during the reporting

period in which the Group could compel the policyholder to pay

premiums or had a substantive obligation to provide services.

vi) Measurement – insurance contracts

The Group measured all groups of insurance contracts issued

in accordance with IFRS 17’s simpliﬁed premium allocation

approach (

PAA

). They were eligible for the PAA as the coverage period

of each contract in each group was one year or less.

The following sections set out the Group’s approach to measuring

groups of insurance contracts under the PAA.

(a) Measurement at initial recognition

On initial recognition, the liability for remaining coverage of groups

of insurance contracts issued was measured as:

•

any premiums received at, or before, initial recognition; plus

•

for groups of contracts that were onerous (expected to be

loss-making) at initial recognition, a loss component measured as

the excess of the fulfilment cash flows over the carrying amount of

the liability for remaining coverage, excluding the loss component.

A corresponding loss was recognised in profit or loss. At initial

recognition, the loss component was only recognised and

measured in respect of policies that individually meet the

recognition criteria at that date.

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#### Consolidated ﬁnancial statements

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#### 2.3 Summary of material accounting policiescontinued

r) Insurance contracts underwritten by the Group and

reinsurance contracts (discontinued operations) continued

vi) Measurement – insurance contracts continued

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Annual Report and Accounts 2026

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(b) Subsequent measurement

At the end of each reporting period, each group of contracts was

measured as the sum of the liability for remaining coverage and the

liability for incurred claims.

Liability for remaining coverage

At the end of each reporting period, the carrying amount of the liability

for remaining coverage (excluding the loss component) of each group

of contracts was equal to:

•

the opening carrying amount of the liability for remaining coverage;

•

plus premiums received in the period;

•

less the amount recognised as insurance revenue for coverage

provided in the period. Insurance revenue was the amount of total

expected premium receipts (excluding premium taxes) allocated

to each period of coverage on the basis of the passage of time

(i.e. a straight-line basis). This was appropriate as, for the insurance

contracts that the Group issued, the expected pattern of release

of risk during the coverage period did not differ significantly from

the passage of time.

The liability for remaining coverage (excluding the loss component)

was not adjusted for the time value of money.

For groups of contracts that were onerous at initial recognition:

•

the loss component of the liability for remaining coverage was

increased in respect of any individual policies added to the group;

•

the loss component was reversed as coverage was provided,

reducing the liability for remaining coverage; a corresponding

credit to profit or loss meant that the onerous loss was not

recognised a second time when a liability for incurred claims was

established as coverage was provided; and

•

the expected profitability of remaining coverage was reassessed

at each reporting date, with any changes since initial recognition

reflected in the valuation of the remaining loss component of the

liability for remaining coverage, with a corresponding entry in

profit or loss.

For other groups of contracts, at each reporting date the Group

considered whether the remaining coverage had become onerous.

If so, a loss component of the liability for remaining coverage was

established with a corresponding loss recognised in proﬁt or loss.

Liability for incurred claims

As coverage was provided, the Group established a liability for

incurred claims. The liability was estimated based on the fulﬁlment

cash ﬂows relating to incurred claims, including both claims that had

been notiﬁed (i.e. outstanding claims) and claims incurred but not

reported (

IBNR

). These fulﬁlment cash ﬂows:

•

included an estimate of claims handling costs and settlement

amounts, and the expected value of salvage and other recoveries;

•

incorporated, in an unbiased way, all reasonable and supportable

information available, without undue cost or effort about the

amount, timing and uncertainty of those future cash flows;

•

reflected current estimates from the Group’s perspective;

•

were adjusted to reflect the time value of money and effect of

financial risk (a discounting adjustment); the Group did not take

the PAA option to not discount claims expected to be paid within

one year of the loss event; and

•

included an explicit adjustment for non-financial risk (the

risk

adjustment

), which reflected the compensation required for

bearing uncertainty about the amount and timing of cash flows

that arose from non-financial risk.

vii) Measurement – reinsurance contracts

The Group also measured all groups of reinsurance contracts in

accordance with the PAA. Groups of excess of loss reinsurance

contracts were eligible for the PAA as each contract had a coverage

period of one year or less. Groups of other reinsurance contracts

(primarily the motor quota share arrangement) were eligible for

the PAA as, at initial recognition, the Group expected that the

resulting measurement of the asset for remaining coverage would

not have diﬀered materially to that under the IFRS 17 general

measurement model.

Groups of reinsurance contracts were measured on the same basis as

the underlying insurance contracts, adapted as appropriate to reﬂect

the diﬀerent features of reinsurance contracts, including:

•

where the Group recognised a loss on initial recognition of an

onerous group of underlying insurance contracts, or when further

onerous insurance contracts were added to a group, the Group

established a loss-recovery component of the asset for remaining

coverage for groups of reinsurance contracts depicting any

recovery of losses. The loss-recovery component was calculated

by multiplying the loss recognised on the underlying insurance

contracts and the percentage of claims on the underlying

insurance contracts the Group expected to recover from the

group of reinsurance contracts;

•

reinsurance cash flows that were contingent on claims experience

were treated as part of the claims expected to be reimbursed;

this applied to profit commission clauses within the Group’s motor

quota share reinsurance contracts; and

•

the Group assessed the risk that the counterparties to its

reinsurance contracts were not able to fulfil their obligations

(non-performance risk, or default risk), including by considering

available data on the financial strength of the reinsurers. An

allowance was included in the relevant estimate of the present

value of future cash flows to reflect this risk.

viii) Measurement – insurance acquisition cash flows

The Group identiﬁed insurance acquisition cash ﬂows, being the

costs of selling, underwriting and starting insurance contracts.

The costs were primarily commissions paid to intermediaries,

including price-comparison websites, and an allocation of other

operating expenses.

The Group took the IFRS 17 option to expense insurance acquisition

cash ﬂows immediately where the coverage period of the related

contract was one year or less. As all the Group’s insurance contracts

had a coverage period of one year or less, all insurance acquisition cash

ﬂows were expensed when they were incurred.

ix) Modification and derecognition

An insurance contract was derecognised when:

•

it was extinguished (i.e. when the obligation expired or was

discharged or cancelled); or

•

there was a modification of the contract that was treated as a

derecognition and recognition of a new contract. This was the case

where the modified terms, if applied at inception, would have

resulted in:

–

a change in the measurement model or the applicable standard

for measuring a component of the contract;

–

a substantially different contract boundary; or

–

the contract being included in a different group of contracts.

When a modiﬁcation was not treated as a derecognition, the Group

recognised amounts paid, or received, for the modiﬁcation as an

adjustment to the relevant liability for remaining coverage relating

to the existing contract.

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Financial statements

Additional information

Saga plc

Annual Report and Accounts 2026

133

x) Presentation

As noted in Note 38a, during the year to 31 January 2025 the Group

decided to divest itself of the underwriting and claims handling

sections of its Insurance business and, therefore, they were

reclassiﬁed as discontinued operations.

The Group disaggregated the total amount recognised in the

statement of proﬁt or loss into an insurance service result, comprising

insurance revenue and insurance service expenses, and insurance

ﬁnance income or expenses.

(a) Separate presentation of portfolios in an asset or liability position

In the statement of ﬁnancial position, where applicable, the Group

separately presented the carrying amount of portfolios of insurance

contracts issued that were assets, portfolios of insurance contracts

issued that were liabilities, portfolios of reinsurance contracts

that were assets and portfolios of reinsurance contracts that

were liabilities.

(b) Changes in the risk adjustment

The Group disaggregated the change in risk adjustment for

non-ﬁnancial risk between a ﬁnancial and non-ﬁnancial portion,

included within insurance ﬁnance expenses and the insurance service

result respectively.

(c) Reinsurance

On the face of the income statement, income or expenses from

reinsurance contracts (other than insurance ﬁnance income or

expenses) were presented as a single amount, separately from the

income or expenses from insurance contracts issued.

(d) Insurance finance income or expense

Insurance ﬁnance income or expensed comprise the change in the

carrying amount of the group of insurance contracts arising from:

•

the effect of the time value of money and changes in the time value

of money; and

•

the effect of financial risk and changes in financial risk.

This largely represented:

•

the unwind of the discounting of the liability for incurred claims;

•

the impact of changes in the discount rate used in the

measurement of the liability for incurred claims; and

•

the impact of changes in the care worker inflation assumption

used in the measurement of claims settled as periodical payment

orders (

PPOs

).

Reinsurance ﬁnance income, or expense, was the change in the

carrying value of amounts relating to reinsurance contracts arising

for the same reasons.

The Group did not disaggregate insurance ﬁnance income or

expenses between proﬁt or loss and OCI as permitted by the standard.

xi) Transition

In adopting IFRS 17, the Group applied a full retrospective approach

to transition. Under the full retrospective approach to transition,

at 1 February 2022, the Group:

•

identified, recognised and measured each group of insurance and

reinsurance contracts as if IFRS 17 had always been applied;

•

derecognised previously reported balances that would not have

existed if IFRS 17 had always been applied (e.g. insurance

receivables and payables that, under IFRS 17, were included in the

measurement of the insurance contracts); and

•

recognised any resulting net difference in equity.

However, the Group applied a transition exemption to not disclose

previously unpublished information about claims development that

occurred earlier than ﬁve years before the end of the annual reporting

period in which it ﬁrst applied IFRS 17.

s) Share-based payments

The Group provides beneﬁts to employees (including Executive

Directors) in the form of share-based payment transactions, whereby

employees render services as consideration for equity instruments

(

equity-settled transactions

). The cost of equity-settled transactions

is measured by reference to the fair value on the grant date and is

recognised as an expense over the relevant vesting period on a

straight-line basis, ending on the date on which the employee becomes

fully entitled to the award.

Fair values of share-based payment transactions are calculated using

market price valuation modelling techniques. In valuing equity-settled

transactions, assessment is made of any vesting conditions to

categorise these into market performance conditions, non-market

performance conditions and service conditions.

Where the equity-settled transactions have market performance

conditions (that is, performance which is directly or indirectly linked

to the share price), the fair value of the award is assessed at the time

of grant and is not changed, regardless of the actual level of vesting

achieved, except where the employee ceases to be employed prior

to the vesting date.

For service conditions and non-market performance conditions,

the fair value of the award is assessed at the time of grant and is

reassessed at each reporting date to reﬂect updated expectations

for the level of vesting. No expense is recognised for awards that

ultimately do not vest.

At each reporting date prior to vesting, the cumulative expense is

calculated, representing the extent to which the vesting period has

expired and, in the case of non-market conditions, the best estimate

of the number of equity instruments that will ultimately vest or, in the

case of instruments subject to market conditions, the fair value on

grant adjusted only for leavers. The movement in the cumulative

expense since the previous reporting date is recognised in the income

statement, with the corresponding increase being recognised in the

share-based payments reserve.

Upon vesting of an equity instrument, the cumulative cost in the

share-based payments reserve is reclassiﬁed to retained earnings

in equity.

The dilutive eﬀect of outstanding options is reﬂected as additional

share dilution in the computation of diluted loss per share.

t) Retirement benefit schemes

During the year, the Group operated a deﬁned beneﬁt pension plan

that required contributions to be made to separately administered

funds. The cost of providing beneﬁts under the deﬁned beneﬁt

plan was determined separately using the projected unit credit

valuation method. The deﬁned plan was closed to future accrual

on 31 October 2021. From 1 November 2021, members moved from

active to deferred status.

Actuarial gains and losses arising in the year were credited/charged

to OCI and comprise the eﬀects of changes in actuarial assumptions

and experience adjustments due to diﬀerences between the previous

actuarial assumptions and what actually occurred. In particular, the

diﬀerence between the interest income and the actual return on plan

assets is recognised in OCI.

Other movements in the net surplus or deﬁcit, which include the

current service cost, any past service cost and the eﬀect of any

curtailment or settlements, are recognised in the income statement.

Past service costs are recognised in the income statement on the

earlier of the date of plan curtailment and the date that the Group

recognises restructuring-related costs. The Group no longer incurs

any service costs or curtailment costs relating to the deﬁned beneﬁt

pension plan as the scheme is closed to future accrual. Interest cost,

calculated on the same basis as interest income recognised in proﬁt

or loss on plan assets, is also charged to the income statement.

![]()

#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

#### 2.3 Summary of material accounting policiescontinued

t) Retirement benefit schemes continued

Saga plc

Annual Report and Accounts 2026

134

The deﬁned beneﬁt schemes are funded, with assets of the schemes

held separately from those of the Group, in separate Trustee

administered funds. Scheme assets are measured using market

values, and scheme liabilities are measured using the projected unit

actuarial method and are discounted at the current rate of return on

a high-quality corporate bond of equivalent term and currency to the

liability. Full actuarial valuations are obtained, at least triennially, and

are updated at each reporting date. The resulting deﬁned beneﬁt

asset or liability is presented separately on the face of the statement

of ﬁnancial position. The value of a pension beneﬁt asset is restricted

to the amount that may be recovered, either through reduced

contributions, or agreed refunds from the scheme.

For deﬁned contribution schemes, the amounts charged to the

income statement are the contributions payable in the year.

u) Provisions

Provisions are recognised when the Group has a present obligation

(legal or constructive) as a result of a past event, it is probable that an

outﬂow of resources embodying economic beneﬁts will be required

to settle the obligation, and a reliable estimate can be made of the

amount of the obligation. The expense relating to any provision is

presented in the income statement net of any reimbursement.

If the eﬀect of the time value of money is material, provisions are

discounted using a current pre-tax rate that reﬂects the risks speciﬁc

to the liability. Where discounting is used, the increase in the provision

due to the passage of time is recognised as a ﬁnance cost.

A provision is recognised for onerous contracts in which the

unavoidable costs of meeting the obligations under the contract

exceed the economic beneﬁts expected to be received under it.

The unavoidable costs reﬂect the least net cost of exiting the contract,

which is the lower of the cost of fulﬁlling it and any compensation or

penalties arising from failure to fulﬁl it. The costs of fulﬁlling a contract

comprise both the incremental costs and an allocation of other

direct costs.

A provision for restructuring is recognised when the Group has

developed a detailed restructuring plan of the business, or part of the

business concerned, and the restructuring either has commenced

or has been announced publicly. Future operating losses are not

provided for.

v) Trade and other payables

Trade and other payables are initially recognised at fair value and

subsequently measured at amortised cost. They represent liabilities

to pay for goods or services that have been received or supplied in the

normal course of business, invoiced by the supplier before the year

end, but for which payment has not yet been made.

w) Equity

The Group has ordinary shares that are classiﬁed as equity.

Incremental external costs that are directly attributable to the issue

of these shares are recognised in equity, net of tax.

x) Own shares

Own shares represent the shares of the Company that are held by an

Employee Beneﬁt Trust (

EBT

). Own shares are recorded at cost and

deducted from equity. The Directors consider that, under the terms of

the contractual arrangements in place, Saga has control over the EBT.

The results and net assets of the EBT have, therefore, been included in

the Group consolidation.

2.4 Standards and amendments issued but not

#### yet effective

The following is a list of standards, and amendments to standards, that

were in issue but not eﬀective, or adopted, at 31 January 2026.

a) IFRS 18 ‘Presentation and Disclosures in Financial Statements’

IFRS 18 includes requirements for all entities applying IFRS for the

presentation and disclosure of information in ﬁnancial statements.

IFRS 18 will replace International Accounting Standard (

IAS

) 1

‘Presentation of Financial Statements’. IFRS 18 introduces three

deﬁned categories for income and expenses: operating, investing and

ﬁnancing. This is to improve the structure of the income statement,

and requires all companies to provide new deﬁned subtotals, including

operating proﬁt. The standard is eﬀective for annual reporting periods

beginning on, or after, 1 January 2027. The impact of this standard on

the Group’s ﬁnancial statements is still being assessed. The standard

has been endorsed by the UK Endorsement Board.

b) Amendments to IFRS 9 and IFRS 7 regarding the classification

and measurement of financial instruments

The amendments address matters identiﬁed during the

post-implementation review of the classiﬁcation and measurement

requirements of IFRS 9. The amendments are eﬀective for annual

reporting periods beginning on, or after, 1 January 2026 and have

been endorsed by the UK Endorsement Board.

The amendments clarify that assets and liabilities should be

derecognised on the settlement date rather than the date a payment

instruction is initiated. The resulting restatement of cash balances at

31 January 2026 is expected to reduce cash and short-term deposits

by approximately £15.4m, and overdrafts by £0.3m; and to increase

trade receivables by £10.3m and reduce contract liabilities by £4.8m.

c) Annual improvements to IFRS – Volume 11

The amendments include clariﬁcations, simpliﬁcations, corrections

and changes aimed at improving the consistency of several IFRS.

The amendments are eﬀective for annual periods beginning on or after

1 January 2026, with earlier application permitted. The amendments

are not expected to have a material impact on the Group’s ﬁnancial

statements. These improvements have been endorsed by the UK

Endorsement Board.

2.5 First-time adoption of new standards and

#### amendments

The following is a list of standards, and amendments to standards,

that became eﬀective, or were adopted, for the ﬁrst time during the

year ended 31 January 2026.

a) Lack of exchangeability (amendments to IAS 21 ‘The Effects of

Changes in Foreign Exchange Rates’)

The amendments contain guidance to specify when a currency is

exchangeable and how to determine the exchange rate when it is not.

The amendments are eﬀective for annual reporting periods beginning

on, or after, 1 January 2025. The amendments had no eﬀect on the

Group’s ﬁnancial statements.

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Governance

Financial statements

Additional information

Saga plc

Annual Report and Accounts 2026

135

2.6 Significant accounting judgements, estimates and assumptions

The preparation of ﬁnancial statements requires the Group to select accounting policies and make estimates and assumptions that aﬀect items

reported in the primary consolidated ﬁnancial statements and Notes to the consolidated ﬁnancial statements.

The major areas of judgement used as part of accounting policy application are summarised below:

Significant judgements

|  |  |
| --- | --- |
|  |  |
| Acc. policy | Items involving judgement | Critical accounting judgement |
| 2.3a) | Revenue recognition – | Management exercised judgement in identifying separate performance obligations arising from |
|  | identification of | insurance policies brokered by the Group, namely: |
|  | performance obligations | •  where the insurance contract was also underwritten by the Group, the judgement that the |
|  | arising from insurance | arrangement of the insurance policy was a service (performance obligation) that was distinct |
|  | policies brokered by | from the insurance underwriting service. The revenue allocated to the arrangement |
|  | the Group | performance obligation is recognised earlier than the revenue that is allocated to the insurance |
|  |  | underwriting service (relates to discontinued operations); and |
|  |  | •  the judgement that the option to fix the customer’s premium at renewal for insurance policies |
|  |  | bundled with the three-year fixed-price promise is a separate performance obligation to the |
|  |  | arrangement of the related insurance policy. This results in the deferral of a portion of revenue |
|  |  | from policy years one and two to policy years two and three. |
|  |  | Please refer to Note 2.3a for further information on the Group’s performance obligations relating |
|  |  | to revenue recognition. |
| 2.3r) | Classification of the Group’s | This judgement was made by applying the principles of IFRS 17. |
|  | risk transfer arrangements | The Group’s excess of loss and funds-withheld quota share reinsurance arrangements, relating to |
|  | as reinsurance contracts | its motor underwriting line of business, were deemed to transfer significant insurance risk to the |
|  | (discontinued operations) | reinsurers. They were, therefore, classified as reinsurance contracts under IFRS 17. |
| 2.3j) | Disposal groups and | To be classified as held for sale, an asset must be available for immediate sale in its present |
|  | discontinued operations | condition, subject only to terms that are usual and customary for the sale of such assets, and the |
|  |  | sale must be highly probable. A sale is considered to be highly probable when management is |
|  |  | committed to a plan to sell an asset, an active programme to locate a buyer and complete the plan |
|  |  | has been initiated, at a price that is reasonable in relation to its current fair value, and there is an |
|  |  | expectation that the sale will be completed within one year from the date of classification. |
|  |  | On 16 December 2024, subsidiaries of the Group entered into a share purchase agreement with |
|  |  | Ageas (UK) Limited (  Ageas UK  ) under which the Group agreed to sell to Ageas UK, and Ageas UK |
|  |  | agreed to purchase, the entire issued share capital of Acromas Insurance Company Limited (  AICL  ). |
|  |  | At 31 January 2025, management exercised judgement in determining that the criteria for |
|  |  | classification of the AICL disposal group as held for sale and as a discontinued operation had been met. |
| 2.3h) | Impairment testing of | Goodwill |
|  | goodwill and other major | The Group determines whether goodwill needs to be impaired at least annually, and twice-yearly |
|  | classes of assets | if indicators of impairment exist at the interim reporting date of 31 July. |
|  |  | As a result of the impact of the General Insurance Pricing Practices (  GIPP  ) market study, |
|  |  | performed by Financial Conduct Authority (  FCA  ), on trading in recent years, and against the |
|  |  | background of a highly competitive motor insurance market, the Group saw a fall in policy volumes |
|  |  | in the year to 31 January 2025. In the year to 31 January 2025, high net rate inflation from the |
|  |  | Group’s underwriting panel continued to have an adverse impact on the expected future |
|  |  | profitability of the Insurance business. In December 2024, the Group announced it had entered |
|  |  | into a binding agreement with Ageas to establish the Affinity Partnership, which is expected to |
|  |  | impact future cash flows of the business. Management judged these trading impacts to constitute |
|  |  | indicators of impairment and, therefore, conducted full impairment reviews of the Insurance |
|  |  | Broking CGU at 31 July 2024 and 31 January 2025. As a result of these reviews, management |
|  |  | considered it necessary to impair the goodwill allocated to the Insurance Broking CGU by £138.3m |
|  |  | at 31 July 2024 and £nil at 31 January 2025. |
|  |  | At 31 July 2025, trading forecasts showed improved cash flows and policy volumes from those |
|  |  | previously modelled. In addition, the Group’s pre-tax discount rate previously used for the Insurance |
|  |  | Broking CGU fell, acting to increase the headroom in any assessment. Management considered |
|  |  | other indicators of possible impairment set out in IAS 36 ‘Impairment of Assets’, including the |
|  |  | economic outlook and movements in Saga’s market capitalisation. No such indicators were |
|  |  | identified. Based on the above, management did not judge a formal goodwill impairment |
|  |  | assessment was required at 31 July 2025. |
|  |  | At 31 January 2026 a full goodwill impairment assessment was conducted, as required by IAS 36. |
|  |  | The outlook and cash flows modelled for the Insurance Broking business, combined with a decrease |
|  |  | in the pre-tax discount rate, to provide headroom against the carrying value of the goodwill balance. |
|  |  | No impairment was, therefore, considered necessary. |
|  |  | Property, plant and equipment |
|  |  | In the years ended 31 January 2025 and 31 January 2026, management exercised its judgement in |
|  |  | considering it unnecessary to conduct an impairment review of the Group’s two Ocean Cruise ships |
|  |  | since no indicators of impairment were identified. |
|  |  | In the year ended 31 January 2025, management exercised its judgement in relation to the |
|  |  | impairment of plant and equipment assets and performed an impairment review of the recoverable |
|  |  | amount of plant and equipment assets used by the Group. As a result of this review, management |
|  |  | deemed it necessary to impair plant and equipment assets by £0.1m in the Central Costs division |
|  |  | in the year ended 31 January 2025. Please refer to Note 17a for further detail. |

![]()

#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

#### 2.6 Significant accounting judgements, estimates and assumptions continued

Significant judgements continued

Saga plc

Annual Report and Accounts 2026

136

|  |  |  |
| --- | --- | --- |
| Acc. policy | Items involving judgement | Critical accounting judgement |
| 2.3h) | Impairment testing of | In the year ended 31 January 2026, management exercised its judgement in relation to the |
| continued | goodwill and other major | impairment of plant and equipment used by the Group’s Insurance Broking, and mailing and printing |
|  | classes of assets continued | businesses, following a review of plant and equipment assets. As a result of this review, management |
|  |  | deemed it necessary to impair plant and equipment assets by £0.7m in those businesses. Please |
|  |  | refer to Note 17a for further detail. |
|  |  | Right-of-use assets |
|  |  | In the years to 31 January 2025 and 31 January 2026, management exercised its judgement in |
|  |  | considering it unnecessary to conduct an impairment review of right-of-use River Cruise ship |
|  |  | assets, since no indicators of impairment were identified. |
|  |  | In the year ended 31 January 2026, management exercised its judgement in relation to the |
|  |  | impairment of right-of-use assets used by the Group’s mailing and printing business, following a |
|  |  | review of plant and equipment assets. As a result of this review, management deemed it necessary |
|  |  | to impair plant and equipment assets by £0.8m in that business. Please refer to Note 18a for |
|  |  | further detail. |
|  |  | Also, in the year ended 31 January 2026, management exercised its judgement in relation to the |
|  |  | impairment of right-of-use assets used by the Group’s Cruise business following a review of long |
|  |  | leasehold land and building leases. As a result of this review, management deemed it necessary to |
|  |  | impair long leasehold land and building assets by £0.1m in that business. Please refer to Note 18a |
|  |  | for further detail. |
|  |  | Property assets held for sale |
|  |  | In the years to 31 January 2025 and 31 January 2026, in light of the Group obtaining updated |
|  |  | freehold property market valuation reports, management exercised judgement in relation to the |
|  |  | impairment of property assets held for sale. As a consequence of the remeasurement of the |
|  |  | properties to the lower of fair value less cost to sell and the carrying value, management concluded |
|  |  | that a net impairment charge of £nil (2025: £0.4m) should be recognised accordingly. Please refer |
|  |  | to Note 38b for further detail. |
|  |  | Intangible assets |
|  |  | In the year ended 31 January 2025, following the Group’s decision to divest itself of the underwriting |
|  |  | and claims handling sections of its Insurance business (Note 38a), management exercised its |
|  |  | judgement in relation to the impairment of software assets and performed an impairment review |
|  |  | of the recoverable amount of software assets used by the Insurance Broking division. As a result |
|  |  | of this review, management deemed it necessary to impair software assets by £21.3m in the |
|  |  | Insurance Broking continuing operations business and by £4.0m in relation to the intangible fixed |
|  |  | assets held by the disposal group (Note 38a). The latter impairment charge related to the software |
|  |  | assets of the claims handling section of the Insurance business, which were impaired in full. Please |
|  |  | refer to Note 16b for further detail. |
|  |  | In addition, management assessed the recoverable amount of software assets at 31 January 2025 |
|  |  | and concluded that an impairment of £2.8m was required in the Group’s Central Costs division. |
|  |  | In the year ended 31 January 2026, management assessed the recoverable amount of software assets |
|  |  | and concluded that an impairment of £0.3m was required in the Group’s Insurance Broking division. |
| 2.3r) | Insurance contract liabilities | Eligibility of reinsurance contracts for the PAA |
|  | (and related reinsurance | Some of the Group’s groups of reinsurance contracts had a coverage period of more than 12 months, |
|  | contract assets) | including the motor quota share arrangement, which had a three-year coverage period. Management |
|  | (discontinued operations) | applied judgement in concluding that these groups were eligible for the PAA on the basis that, at |
|  |  | initial recognition, it expected that the measurement of the asset for remaining coverage under the |
|  |  | PAA would not differ materially to that under the IFRS 17 general measurement model. |
|  |  | Liability for incurred claims |
|  |  | This judgement related to the estimation of future claims costs in relation to areas of uncertainty. |
|  |  | It was relevant to both components of the IFRS 17 liability for incurred claims: |
|  |  | •  The estimate of the present value of future cash flows. |
|  |  | •  The risk adjustment. |
|  |  | The approach to determining the risk adjustment within the liability for incurred claims is a key area |
|  |  | of judgement. Under IFRS 17, the risk adjustment reflects the compensation required for bearing |
|  |  | uncertainty about the amount and timing of the cash flows that arise from non-financial risk. |
|  |  | The Group determined the risk adjustment at the level of each IFRS 17 portfolio of insurance |
|  |  | contracts, the most material of which was the motor portfolio, using a confidence level technique |
|  |  | (also referred to as a Value at Risk (  VaR  ) approach). Following this approach, the total liability for |
|  |  | incurred claims (net of reinsurance) was set at the 85% confidence level (ultimate basis), with the |
|  |  | net risk adjustment being the difference between this total net liability for incurred claims and the |
|  |  | net estimate of the present value of future cash flows. The gross risk adjustment was derived in a |
|  |  | similar way, with the reinsurance risk adjustment being the difference between the gross and net |
|  |  | risk adjustments. This approach, and in particular, the use of the 85% confidence level, resulted |
|  |  | in a risk adjustment that met the IFRS 17 requirements as a key judgement. |
|  |  | As the risk adjustment was determined at the level of each IFRS 17 portfolio, the confidence level |
|  |  | referred to above did not reflect diversification of risk across these portfolios. |

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|  |  |
| --- | --- |
|  |  |
| Acc. policy | Items involving judgement | Critical accounting judgement |
| 2.3r) | Insurance contract liabilities | A further key area of judgement related to the discount rate that was applied to the estimate of |
| continued | (and related reinsurance | future cash flows. Under IFRS 17, the discount rate used should reflect the liquidity characteristics |
|  | contract assets) | of the insurance liabilities. Assessing the liquidity characteristics of the liabilities requires significant |
|  | (discontinued operations) | judgement. Management concluded that cash flows relating to the liability for incurred claims were |
|  | continued | illiquid and, therefore, the discount rate should include an illiquidity premium above the risk-free rate. |
| 2.3u) | Restructuring provision | Management exercised judgement in identifying which costs should be included in the |
|  |  | measurement of the restructuring provision. In addition, judgement is required of the best estimate |
|  |  | of those costs. |

Significant estimates

All estimates are based on management’s knowledge of current facts and circumstances, assumptions based on that knowledge and predictions

of future events and actions. Actual results may, therefore, diﬀer from those estimates.

The table below sets out those items the Group considers to have a signiﬁcant risk of resulting in a material adjustment to the carrying amounts

of assets and liabilities, together with the relevant accounting policy.

|  |  |
| --- | --- |
|  |  |
| Acc. policy | Items involving estimation | Sources of estimation uncertainty |
| 2.3a)i) | Revenue recognition – | The standalone selling price of the option to fix within the Group’s three-year fixed-price feature |
|  | three-year fixed-price | offered by the Insurance Broking division was estimated using the expected cost plus a margin |
|  | product | approach, as set out in paragraph 79 (b) of IFRS 15. |
|  |  | An allowance was also made for the likelihood that the option will be exercised by factoring in the |
|  |  | expected rate of renewal at the first and second renewal dates. The amount of revenue deferred |
|  |  | upon initial recognition is, therefore, reduced to the extent that it is estimated that customers will |
|  |  | not exercise the option because they either decide not to renew or they make a claim that releases |
|  |  | the Group from its obligation to fix the customer price. |
| 2.3f) and | Useful economic lives and | The useful economic lives and residual values of software assets classified as intangible assets |
| 2.3i) | residual values of software | (Note 15) and Ocean Cruise ship assets classified as property, plant and equipment (Note 17) are |
|  | intangible assets and | assessed upon the capitalisation of each asset and, at each reporting date, are based upon the |
|  | Ocean Cruise ships | expected consumption of future economic benefits of the asset. Estimated residual values and |
|  |  | useful lives are reviewed annually. Changes in the expected useful life or the expected pattern of |
|  |  | consumption of future economic benefits embodied in the asset are considered to modify the |
|  |  | amortisation or depreciation period or method, as appropriate, and are treated as changes in |
|  |  | accounting estimates. In relation to the annual review of estimated residual values and useful lives |
|  |  | of Ocean Cruise ships, potential environmental regulatory changes are also considered. |
| 2.3h) | Goodwill impairment | The Group determines whether goodwill needs to be impaired on an annual basis, or more |
|  | testing | frequently as required. This requires an estimation of the value-in-use of the CGUs to which |
|  |  | goodwill is allocated. The value-in-use calculation requires the Group to estimate the future cash |
|  |  | flows expected to arise from the CGUs, discounted at a suitably risk-adjusted rate to calculate |
|  |  | present value. |
|  |  | The impact of changes to pricing rules set by the FCA following the completion of the GIPP market |
|  |  | study, particularly the highly competitive motor insurance market and the adverse impact on profit |
|  |  | before tax in the prior year, and the transition to a partnership model of operation for the Insurance |
|  |  | Broking business, increased the estimation uncertainty in the Insurance Broking CGU. The |
|  |  | outcome of the impairment reviews conducted concluded that an impairment charge of £138.3m |
|  |  | be recognised against the Group’s Insurance Broking CGU at 31 July 2024. No further impairment |
|  |  | was required at 31 January 2025, 31 July 2025 or 31 January 2026. |
|  |  | Sensitivity analysis was undertaken to determine the effect of changing the discount rate, the |
|  |  | terminal value and future cash flows on the present value calculation, as shown in Note 16a. |
| 2.3r) | Valuation of insurance | Estimates of future cash flows to fulfil liabilities for incurred claims |
|  | contract liabilities | For insurance contracts, estimates had to be made for the expected cost of claims known but not |
|  | (and related reinsurance | yet settled (case reserves) and for the expected cost of IBNR claims, at the reporting date. It can |
|  | contract assets) | take a significant period of time before the ultimate claims cost can be established with certainty. |
|  | (discontinued operations) | The ultimate cost of incurred claims was estimated by using a range of standard actuarial claims |
|  |  | projection techniques, such as the Chain-Ladder and Bornhuetter-Ferguson methods. The main |
|  |  | assumption underlying these techniques was that past claims development experience can be used |
|  |  | to project future claims development and hence ultimate claims costs. As such, these methods |
|  |  | extrapolated the development of paid and incurred losses, average costs per claim and claim |
|  |  | volumes based on the observed development of earlier years. Historical claims development was |
|  |  | primarily analysed by accident year, geographical area, significant business line and peril. Additional |
|  |  | qualitative judgement was used to assess the extent to which past trends may not have applied in |
|  |  | the future (e.g. to reflect one-off occurrences, changes in external or market factors such as public |
|  |  | attitudes to claiming, economic conditions, levels of claims inflation, judicial decisions and legislation, |
|  |  | as well as internal factors such as portfolio mix, policy features and claims handling procedures) in |
|  |  | order to arrive at the best estimate of the ultimate cost of claims. |
|  |  | The estimate of future cash flows arising from PPO liabilities required an assumption for carer wage |
|  |  | inflation. This assumption was set at 1.5% above the discount rate applied to liabilities for incurred |
|  |  | claims (see overleaf). |

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#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

#### 2.6 Significant accounting judgements, estimates and assumptions continued

Significant estimates continued

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|  |  |  |
| --- | --- | --- |
| Acc. policy | Items involving estimation | Sources of estimation uncertainty |
| 2.3r) | Valuation of insurance | Discount rate applied to liabilities for incurred claims |
| continued | contract liabilities | All the Group’s liabilities for incurred claims (and related reinsurance assets) were discounted. |
|  | (and related reinsurance |  |
|  | contract assets) | The determination of the discount rate applied to liabilities for incurred claims was an estimate. |
|  | (discontinued operation) | This discount rate reflected the current risk-free interest rate in the currency of the insurance |
|  | continued | liabilities, being GBP, plus an illiquidity premium. Such a discount rate was not observable and, |
|  |  | therefore, had to be estimated. The discount rate was estimated by removing from the yield curve |
|  |  | of a portfolio of GBP-denominated corporate bonds an estimate of the components of that yield |
|  |  | that related to expected and unexpected credit losses. The portfolio of corporate bonds used |
|  |  | reflected the debt securities that the Group held to support its insurance liabilities. |
|  |  | Following this approach, the GBP discount rate curves that were applied to liabilities for incurred |
|  |  | claims were as follows: |

|  |  |
| --- | --- |
|  |  |
|  | 1 year | 3 years | 5 years | 10 years | 20 years | 30 years |
| 31 January 2025 | 4.5% | 4.4% | 4.5% | 4.9% | 5.5% | 5.6% |

|  |  |
| --- | --- |
|  |  |
|  |  | The sensitivity of this assumption is shown in Note 20a(iii). |
|  |  | Risk adjustment |
|  |  | The confidence level technique used by the Group to determine the risk adjustment required |
|  |  | estimation of the probability distribution of the present value of future cash flows arising from |
|  |  | liabilities for incurred claims, including estimates of possible favourable and unfavourable outcomes. |
|  |  | These probability distributions were estimated both gross and net of reinsurance. |
| 2.3t) | Valuation of pension | The cost of defined benefit pension plans, and the present value of the pension obligation, are |
|  | benefit obligation | determined using actuarial valuations. Actuarial valuations involve making assumptions about |
|  |  | discount rates, expected rates of return on assets, future salary increases, mortality rates and |
|  |  | future pension increases. Due to the complexity of the valuation, the underlying assumptions and |
|  |  | its long-term nature, a defined benefit obligation is highly sensitive to changes in these assumptions. |
|  |  | All assumptions are reviewed at each reporting date. |
|  |  | All significant assumptions and estimates involved in arriving at the valuation of the pension scheme |
|  |  | obligation are set out in Note 27. |
| 2.3u) | Valuation of restructuring | The Group recognises a restructuring provision when a detailed plan identifies the business, or |
|  | provision | part of the business concerned, together with the location and number of employees affected. |
|  |  | This requires detailed estimation of the associated costs, the timeline of the restructuring |
|  |  | programme and the employees affected. |

3 Segmental information

For management purposes, the Group is organised into business units based on their products and services. The Group has three reportable

operating segments as follows:

•

Travel:

comprises the operation and delivery of Ocean and River Cruise holidays (

Cruise

), as well as package tour and other holiday

products (

Holidays

). The Group owns and operates two Ocean Cruise ships. All other holiday and River Cruise products are packaged

together with third-party supplied accommodation, flights and other transport arrangements. The segment is analysed into three

product sub-segments:

–

Ocean Cruise

–

River Cruise

–

Holidays

•

Insurance:

comprises the provision of general insurance products.

Insurance Broking segment revenue is derived primarily from insurance broking and commission receivable in connection with the sale or

renewal of insurance policies.

The results of the Group’s underwriting and claims handling businesses have been classiﬁed as discontinued operations following the disposal

of the Group’s Insurance Underwriting business and are no longer shown in the tables overleaf (see Note 38a for further details).

•

Other Businesses and Central Costs:

comprises the Group’s other businesses and its central cost base. The other businesses primarily

include Saga Money (the personal finance product offering), Saga Publishing, and the Group’s mailing and printing business, CustomerKNECT.

Segment performance is evaluated using the Group’s key performance measure of Underlying Proﬁt Before Tax

5

. Items not included within a

speciﬁc segment relate to transactions that do not form part of the ongoing segment performance or are managed at a Group level.

All revenue is generated solely in the UK.

Transfer prices between operating segments are set on an arm’s-length basis, in a manner similar to transactions with third parties. Segment

income, expenses and results include transfers between business segments that are then eliminated on consolidation.

Goodwill, bonds, the term loan and the loan facility provided by Roger De Haan are not included within segments as they are managed on a

Group basis.

5

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

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|  |  |
| --- | --- |
|  |  |
|  |  |  |  |  |  | Other |  |  |
|  | Travel | | | |  | Businesses |  |  |
|  | Ocean | River |  |  | Insurance | and Central |  |  |
|  | Cruise | Cruise | Holidays | Total | Broking | Costs | Adjustments | Total |
| 2026 | £m | £m | £m | £m | £m | £m | £m | £m |
| Continuing operations |  |  |  |  |  |  |  |  |
| Revenue | 264.0 | 53.1 | 184.0 | 501.1 | 139.9 | 24.8 | (5.8) | 660.0 |
| Cost of sales | (152.0) | (36.4) | (138.1) | (326.5) | (1.7) | (13.1) | 0.2 | (341.1) |
| Gross profit/(loss) | 112.0 | 16.7 | 45.9 | 174.6 | 138.2 | 11.7 | (5.6) | 318.9 |
| Administrative and selling expenses | (31.5) | (11.1) | (36.3) | (78.9) | (128.0) | (52.2) | 5.3 | (253.8) |
| Impairment of non-financial assets | (0.1) | – | – | (0.1) | (0.4) | – | – | (0.5) |
| Investment income | – | 0.5 | 1.5 | 2.0 | 1.0 | 13.1 | (10.0) | 6.1 |
| Finance costs | (16.0) | (2.1) | (0.2) | (18.3) | – | (50.6) | 0.3 | (68.6) |
| Profit/(loss) before tax | 64.4 | 4.0 | 10.9 | 79.3 | 10.8 | (78.0) | (10.0) | 2.1 |
| Reconciliation to Underlying |  |  |  |  |  |  |  |  |
| Profit/(Loss) Before Tax  6 |  |  |  |  |  |  |  |  |
| Profit/(loss) before tax | 64.4 | 4.0 | 10.9 | 79.3 | 10.8 | (78.0) | (10.0) | 2.1 |
| Net fair value loss/(gain) on derivative | 0.7 | (0.1) | 0.1 | 0.7 | – | – | – | 0.7 |
| financial instruments |  |  |  |  |  |  |  |  |
| Impairment of non-financial assets | 0.1 | – | – | 0.1 | 0.4 | 1.4 | – | 1.9 |
| Amortisation of fees and costs | – | – | – | – | – | 7.6 | – | 7.6 |
| relating to the Group’s previous |  |  |  |  |  |  |  |  |
| corporate debt |  |  |  |  |  |  |  |  |
| Restructuring costs | – | – | 2.3 | 2.3 | 0.1 | 19.1 | – | 21.5 |
| Foreign exchange movement on | – | 0.8 | – | 0.8 | – | – | – | 0.8 |
| River Cruise lease liabilities |  |  |  |  |  |  |  |  |
| Affinity Partnership transition | – | – | – | – | 13.9 | – | – | 13.9 |
| Release of deferred revenue on | – | – | – | – | (7.0) | – | – | (7.0) |
| three-year fixed-price product |  |  |  |  |  |  |  |  |
| Onerous contract provision | – | – | – | – | (1.3) | – | – | (1.3) |
| Modification of Travel breakage policy | 1.6 | 0.3 | 0.7 | 2.6 | – | – | – | 2.6 |
| Ocean Cruise dry dock costs | 0.5 | – | – | 0.5 | – | – | – | 0.5 |
| IFRS 16 lease accounting adjustment | – | 0.9 | – | 0.9 | – | – | – | 0.9 |
| on River Cruise vessels |  |  |  |  |  |  |  |  |
| Underlying Profit/(Loss) Before Tax  6 | 67.3 | 5.9 | 14.0 | 87.2 | 16.9 | (49.9) | (10.0) | 44.2 |

6

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

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#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

#### 3 Segmental information continued

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|  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
|  |  |  |  |  |  | Other |  |  |
|  | Travel | | | |  | Businesses |  |  |
|  | Ocean | River |  |  | Insurance | and Central |  |  |
|  | Cruise | Cruise | Holidays | Total | Broking | Costs | Adjustments | Total |
| 2025 (re-presented  7  ) | £m | £m | £m | £m | £m | £m | £m | £m |
| Continuing operations |  |  |  |  |  |  |  |  |
| Revenue | 236.7 | 49.4 | 167.8 | 453.9 | 114.4 | 24.6 | (4.6) | 588.3 |
| Cost of sales | (140.6) | (33.3) | (126.1) | (300.0) | – | (8.8) | – | (308.8) |
| Gross profit/(loss) | 96.1 | 16.1 | 41.7 | 153.9 | 114.4 | 15.8 | (4.6) | 279.5 |
| Administrative and selling expenses | (30.5) | (11.0) | (33.8) | (75.3) | (119.8) | (43.1) | 4.6 | (233.6) |
| Impairment of non-financial assets | – | – | – | – | (21.3) | (3.2) | (138.3) | (162.8) |
| Gain on lease modification | – | – | – | – | – | 0.2 | – | 0.2 |
| Net profit on disposal of property, | – | – | 0.9 | 0.9 | – | – | – | 0.9 |
| plant and equipment |  |  |  |  |  |  |  |  |
| Investment income | – | 0.5 | 1.0 | 1.5 | 0.9 | 3.7 | – | 6.1 |
| Finance costs | (18.4) | (1.5) | (0.3) | (20.2) | – | (30.3) | – | (50.5) |
| Profit/(loss) before tax | 47.2 | 4.1 | 9.5 | 60.8 | (25.8) | (56.9) | (138.3) | (160.2) |
| Reconciliation to Underlying |  |  |  |  |  |  |  |  |
| Profit/(Loss) Before Tax  8 |  |  |  |  |  |  |  |  |
| Profit/(loss) before tax | 47.2 | 4.1 | 9.5 | 60.8 | (25.8) | (56.9) | (138.3) | (160.2) |
| Net fair value loss on derivative | – | – | 0.3 | 0.3 | – | – | – | 0.3 |
| financial instruments |  |  |  |  |  |  |  |  |
| Impairment of Insurance | – | – | – | – | – | – | 138.3 | 138.3 |
| Broking goodwill |  |  |  |  |  |  |  |  |
| Impairment of non-financial assets | – | – | – | – | 21.3 | 3.2 | – | 24.5 |
| Amortisation of fees and costs | – | – | – | – | – | 3.5 | – | 3.5 |
| on Roger De Haan loan facility |  |  |  |  |  |  |  |  |
| Restructuring costs | – | – | 0.9 | 0.9 | 18.2 | 9.3 | – | 28.4 |
| Foreign exchange movement on | – | (0.6) | – | (0.6) | – | – | – | (0.6) |
| River Cruise lease liabilities |  |  |  |  |  |  |  |  |
| Onerous contract provision | – | – | – | – | (1.8) | – | – | (1.8) |
| Profit share on cessation of private | – | – | – | – | 2.6 | – | – | 2.6 |
| medical insurance (  PMI  ) contract |  |  |  |  |  |  |  |  |
| Ocean Cruise customer compensation | 1.7 | – | – | 1.7 | – | – | – | 1.7 |
| and dry dock costs |  |  |  |  |  |  |  |  |
| IFRS 16 lease accounting adjustment | – | 0.5 | – | 0.5 | – | – | – | 0.5 |
| on River Cruise vessels |  |  |  |  |  |  |  |  |
| Underlying Profit/(Loss) Before Tax  8 | 48.9 | 4.0 | 10.7 | 63.6 | 14.5 | (40.9) | – | 37.2 |

Analysis of total assets less liabilities by segment:

|  |  |  |
| --- | --- | --- |
|  | 2026 | 2025 |
|  | £m | £m |
| Travel | 91.8 | 129.1 |
| Insurance | (55.9) | 9.8 |
| Other Businesses and Central Costs | 152.2 | 38.1 |
| Adjustments | (118.4) | (119.3) |
|  | 69.7 | 57.7 |

Discontinued operations assets and liabilities held for sale (Note 38a) are included within the Insurance segment total assets less liabilities

ﬁgure above.

7

The comparative information for the year to 31 January 2025 has been re-presented from that previously published due to the Group’s decision to divest itself of the underwriting

and claims handling sections of its Insurance business

8

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

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Total assets less liabilities detailed as adjustments relates to the following unallocated items:

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Goodwill (Note 14) | 206.4 | 206.4 |
| Bonds, term loan and the loan facility provided by Roger De Haan | (324.8) | (325.7) |
|  | (118.4) | (119.3) |

Disaggregation of revenue

The following table provides a disaggregation of the Group’s revenue by major product line, analysed by its core operating segments.

|  |  |
| --- | --- |
|  |  |
|  | 2026 | | | |
|  |  |  | Other |  |
|  |  |  | Businesses |  |
|  |  |  | and Central |  |
|  | Travel | Insurance | Costs | Total |
| Major product lines | £m | £m | £m | £m |
| Continuing operations |  |  |  |  |
| Ocean Cruise | 264.0 |  |  | 264.0 |
| River Cruise | 53.1 |  |  | 53.1 |
| Holidays | 184.0 |  |  | 184.0 |
| Motor broking |  | 52.9 |  | 52.9 |
| Home broking |  | 39.4 |  | 39.4 |
| Other broking |  | 47.6 |  | 47.6 |
| Money |  |  | 6.1 | 6.1 |
| Publishing and CustomerKNECT |  |  | 11.3 | 11.3 |
| Other |  |  | 1.6 | 1.6 |
|  | 501.1 | 139.9 | 19.0 | 660.0 |

|  |  |
| --- | --- |
|  |  |
|  | 2025 | | | |
|  |  |  | Other |  |
|  |  |  | Businesses |  |
|  |  |  | and Central |  |
|  | Travel | Insurance | Costs | Total |
| Major product lines | £m | £m | £m | £m |
| Continuing operations |  |  |  |  |
| Ocean Cruise | 236.7 |  |  | 236.7 |
| River Cruise | 49.4 |  |  | 49.4 |
| Holidays | 167.8 |  |  | 167.8 |
| Motor broking |  | 45.9 |  | 45.9 |
| Home broking |  | 31.8 |  | 31.8 |
| Other broking |  | 36.7 |  | 36.7 |
| Money |  |  | 5.6 | 5.6 |
| Publishing and CustomerKNECT |  |  | 13.9 | 13.9 |
| Other |  |  | 0.5 | 0.5 |
|  | 453.9 | 114.4 | 20.0 | 588.3 |

Included in Insurance Broking revenue is instalment interest income on premium ﬁnancing of £9.2m (2025: £10.2m).

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#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

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#### 4 Revenue from contracts with customers balances

a) Contract balances

The following table provides information about contract assets and contract liabilities from contracts with customers as accounted for under

IFRS 15 (the amounts stated here are not insurance acquisition cash ﬂow assets accounted for under IFRS 17):

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Contract cost assets (Note 23) | 8.1 | 4.9 |
| Contract liabilities (Note 29) | 252.2 | 176.8 |

The contract cost assets relate to commissions paid to price-comparison websites to acquire new business policies not underwritten by

the Group.

Management expects that incremental commission fees paid to price-comparison websites, as a result of obtaining insurance contracts,

are recoverable. The Group has, therefore, capitalised them as contract assets amounting to £5.4m for the year ended 31 January 2026

(2025: £2.0m). These fees are amortised over the period of the expected renewal cycle. In the year to 31 January 2026, the amount of

amortisation was £2.2m (2025: £2.3m) and there was no impairment loss in relation to the costs capitalised.

Applying the practical expedient in paragraph 94 of IFRS 15, the Group recognises the incremental costs of obtaining contracts as an expense

when incurred if the amortisation period of the assets that the Group otherwise would have recognised is one year or less.

The contract liabilities primarily relate to the deferral of revenue for performance obligations not satisﬁed, at 31 January, and comprise the

advance consideration received from customers for holidays or cruises booked, but not travelled; insurance premium street pricing

adjustments and revenues received in advance of the cover start date (where the policy was not underwritten by the Group); and motor and

home insurance Aﬃnity Partnership consideration received from Ageas (Note 38a). There was no revenue recognised in the current reporting

year that related to performance obligations that were satisﬁed in a prior year.

Signiﬁcant changes in the contract cost assets and the contract liabilities during the year are as follows:

|  |  |
| --- | --- |
|  |  |
|  | 2026 | | 2025 | |
|  | Contract cost | Contract | Contract cost | Contract |
|  | assets | liabilities | assets | liabilities |
|  | £m | £m | £m | £m |
| Balance at 1 February | 4.9 | 176.8 | 3.6 | 159.8 |
| Released to the income statement in the period | (2.2) | (422.8) | (2.3) | (395.4) |
| Additional contract balances incurred during the year | 5.4 | 514.5 | 2.0 | 435.4 |
| Amounts refunded to customers | – | (16.3) | – | (23.5) |
| Amounts reclassified to assets/liabilities held for sale | – | – | 1.6 | 0.5 |
| Balance at 31 January | 8.1 | 252.2 | 4.9 | 176.8 |

b) Transaction price allocated to the remaining performance obligations

At 31 January 2025, the transaction price allocated to three-year ﬁxed-price insurance policy renewal options, where the remaining

performance obligations were not expected to be satisﬁed within the next 12 months, was £1.2m. This was expected to be recognised as revenue

in the subsequent one to two years. Following the Group’s disposal of the underwriting and claims handling sections of its Insurance business

(Note 38a) and migration of policies to Ageas, as at 31 January 2026, the remaining performance obligations not expected to be satisﬁed within

the next 12 months is £nil.

The transaction price allocated to customer contracts within the Travel segment, where the remaining performance obligations are not

expected to be satisﬁed within the next 12 months, is £8.9m (2025: £3.8m). This is expected to be recognised as revenue in the subsequent

one to two years.

The Group applies the practical expedient in paragraph 121 of IFRS 15 and does not disclose information about remaining performance

obligations that have original expected durations of one year or less.

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5 Administrative and selling expenses

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Continuing operations |  |  |
| Staff costs (excluding restructuring costs) | 84.0 | 86.5 |
| Marketing and fulfilment costs | 63.6 | 46.8 |
| Short-term lease rentals | – | 0.1 |
| Auditor’s remuneration | 2.0 | 2.1 |
| Other administrative costs | 59.1 | 66.6 |
| Depreciation – property, plant and equipment (Note 17) | 0.9 | 0.7 |
| Depreciation – right-of-use assets (Note 18) | 1.2 | 2.2 |
| Amortisation of intangible assets (Note 15) | 6.7 | 8.7 |
| Restructuring costs | 35.4 | 18.1 |
|  | 252.9 | 231.8 |

Administrative and selling expenses relate to non-Insurance Underwriting businesses.

a) Auditor’s remuneration

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Audit of the parent company and consolidated financial statements | 0.8 | 0.8 |
| Audit of subsidiary financial statements | 1.0 | 1.0 |
| Audit-related assurance services | 0.2 | 0.3 |
| Auditor’s remuneration relating to continuing operations | 2.0 | 2.1 |
| Auditor’s remuneration relating to discontinued operations | – | 0.6 |
| Total auditor’s remuneration | 2.0 | 2.7 |

6 Impairment of non-financial assets

a) Impairments during the year ended 31 January 2026

During the year ended 31 January 2026, the Group impaired software in its Insurance Broking division by £0.3m. This was charged to

administrative and selling expenses.

Furthermore, the Group concluded that an impairment charge of £0.7m (Note 17) to plant and equipment owned assets was required in the

Group’s Insurance Broking and mailing and printing divisions. This was charged to administrative and selling expenses (£0.1m) and cost of

sales (£0.6m).

In addition, the Group concluded that an impairment charge of £0.8m (Note 18) to plant and equipment right-of-use assets leases was required

in the Group’s mailing and printing business and an impairment charge of £0.1m (Note 18) to long leasehold land and building right-of-use assets

leases was required in the Group’s Cruise business. This was charged to cost of sales (£0.8m) and administrative and selling expenses (£0.1m)

respectively.

b) Impairments during the year ended 31 January 2025

During the year ended 31 January 2025, the Group impaired the carrying value of the goodwill balance allocated to the Insurance Broking CGU

by £138.3m (Note 14).

The Group impaired software in its Insurance and Central Costs divisions by £25.3m and £2.8m respectively, totalling £28.1m (Note 15).

Of the impairment in Insurance, £4.0m related to the claims handling section of the Insurance business to be divested of (Note 38a) and,

therefore, it was reclassiﬁed as discontinued operations within the income statement.

Furthermore, the Group concluded that an impairment charge of £0.1m (Note 17) to plant and equipment owned assets was required in the

Group’s Central Costs division.

In light of the Group obtaining updated freehold property market valuation reports, management also impaired assets held for sale by £0.4m

(Note 38b). Within this total, £0.1m related to the underwriting section of the Insurance business to be divested of (Note 38a) and, therefore,

it was reclassiﬁed as discontinued operations within the income statement.

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#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

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144

7 Investment income

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Continuing operations |  |  |
| Interest income recognised using the EIR method on FVTPL financial assets | 5.7 | 6.0 |
| Interest income earned on financial assets measured at amortised cost | 0.4 | 0.1 |
|  | 6.1 | 6.1 |

8 Finance costs

|  |  |
| --- | --- |
|  |  |
|  |  | 2025 |
|  | 2026 | (re-presented  9  ) |
|  | £m | £m |
| Continuing operations |  |  |
| Interest, fees and charges on debt and borrowings using the EIR method | 63.3 | 45.8 |
| Net fair value loss on derivative financial instruments | 0.7 | 0.3 |
| Net finance costs on retirement benefit schemes | 2.1 | 2.3 |
| Net interest and finance charges payable on lease liabilities | 2.5 | 2.1 |
|  | 68.6 | 50.5 |

9 Directors and employees

Amounts charged to the income statement for the year are as follows:

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Continuing operations |  |  |
| Wages and salaries | 86.3 | 90.7 |
| Social security costs | 9.7 | 8.6 |
| Pension costs (Note 27) | 4.5 | 4.5 |
|  | 100.5 | 103.8 |
| Discontinued operations |  |  |
| Wages and salaries | 4.6 | 13.6 |
| Social security costs | 0.6 | 1.3 |
| Pension costs (Note 27) | 0.3 | 0.7 |
|  | 5.5 | 15.6 |
| Total staff costs | 106.0 | 119.4 |

Staﬀ costs (including restructuring and redundancy costs) of £7.0m (2025: £15.7m) and £93.5m (2025: £88.1m) have been allocated to cost of

sales and administrative and selling expenses respectively. Staﬀ costs above exclude share-based payment charges of £3.9m (2025: £4.2m) and

restructuring provision costs of £nil (2025: £16.5m). Further details can be found in Note 36 for share-based payments and Note 31 for the

restructuring provision.

For the year ended 31 January 2026, continuing operations wages and salaries above includes a £1.4m charge for cash-settled share-based

remuneration relating to the Saga Transformation Plan (

STP

) scheme (Note 36) which is due to be paid in cash in the year ended 31 January

2028. Although these awards form part of the STP scheme, they do not fall within the scope of IFRS 2 ‘Share-based Payment’.

Average monthly number of employees:

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | number | number |
| Travel | 646 | 1,151 |
| Insurance | 906 | 940 |
| Other Businesses and Central Costs | 374 | 380 |
| Continuing operations | 1,926 | 2,471 |
| Employees attributable to discontinued operations | 155 | 391 |
| Total employee numbers | 2,081 | 2,862 |

In May 2024, the Group disposed of Saﬀron Maritime Limited. This company provided, and continues to provide, crewing services to the Ocean

Cruise business. The impact of this on the total employee numbers reported above is that, after May 2024, crew members were no longer

employees of the Group. This has resulted in a signiﬁcant decrease in the average monthly number of employees reported for the Travel business

in the current year.

9

Finance costs for the prior year have been re-presented to include arrangement, drawdown and milestone fees associated with the loan facility provided by Roger De Haan (Note 30)

of £3.6m within the category of interest, fees and charges on debt and borrowings using the EIR method. Previously these costs were separately categorised as debt issue costs

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145

Directors’ remuneration

The information required by the Companies Act 2006 and the UK Listing Rules of the FCA is contained on pages 80-107 in the Directors’

Remuneration Report.

Compensation of key management personnel of the Group

Key management personnel are deﬁned as those persons having authority and responsibility for planning, directing and controlling the activities

of the Group and comprise the Directors of the Company and the Operating Board.

The amounts recognised as an expense during the ﬁnancial year in respect of key management personnel are as follows:

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Short-term benefits | 7.6 | 6.2 |
| Termination costs | 0.1 | – |
| Post-employment benefits | 0.1 | 0.1 |
| Share-based payments | 1.0 | 1.2 |
|  | 8.8 | 7.5 |

10 Income tax

The major components of the income tax (credit)/expense are:

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Continuing operations |  |  |
| Consolidated income statement |  |  |
| Current income tax |  |  |
| Current income tax credit | (2.2) | (0.5) |
| Adjustments in respect of previous years | 0.2 | 0.9 |
|  | (2.0) | 0.4 |
| Deferred tax |  |  |
| Relating to origination and reversal of temporary differences | – | 19.0 |
| Adjustments in respect of previous years | – | (0.9) |
|  | – | 18.1 |
| Tax (credit)/expense in the income statement relating to continuing operations | (2.0) | 18.5 |

Reconciliation of income tax (credit)/expense to loss before tax, multiplied by the UK corporation tax rate:

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Continuing operations |  |  |
| Profit/(loss) before tax from continuing operations | 2.1 | (160.2) |
| Tax at rate of 25.0% (2025: 25.0%) | 0.5 | (40.1) |
| Adjustments in respect of previous years | 0.2 | – |
| Expenses not deductible for tax purposes: |  |  |
| Effect of Ocean Cruise business being in tonnage tax regime | (16.1) | (11.8) |
| Impairment of goodwill | – | 34.6 |
| Corporation tax losses not recognised | 13.8 | 27.9 |
| Other deferred tax assets and liabilities not recognised | (2.2) | 6.5 |
| Other non-deductible expenses/non-taxed income | 1.8 | 1.4 |
| Tax (credit)/expense in the income statement relating to continuing operations | (2.0) | 18.5 |

The Group’s tax credit relating to continuing operations for the year was £2.0m (2025: £18.5m expense) representing a tax eﬀective rate of

negative 95.3% before the impairment of goodwill of £nil (2025: negative 84.5%). In both the current and prior years, the diﬀerence between the

Group’s tax eﬀective rate and the standard rate of corporation tax was mainly due to the Group’s Ocean Cruise business being in the tonnage tax

regime. In addition, it is also due to £138.3m (2025: £111.6m) of corporation tax losses carried forward at the end of the ﬁnancial year not being

considered recoverable and, therefore, no deferred tax asset was recognised for these losses.

Adjustments in respect of previous years include an adjustment for the over-provision of tax in prior years of £0.2m (2025: £nil).

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#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

#### 10 Income tax continued

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Annual Report and Accounts 2026

146

Deferred tax

|  |  |
| --- | --- |
|  |  |
|  | Consolidated income statement | |
|  | (continuing operations) | |
|  | 2026 | 2025 |
|  | £m | £m |
| Excess of depreciation over capital allowances | – | 5.9 |
| Short-term temporary differences: |  |  |
| – Designated hedges recognised through OCI | – | – |
| – Share-based payment reserve | – | 2.3 |
| – General bad debt provision | – | 1.0 |
| – Capitalised borrowing costs | – | (2.5) |
| – IFRS 16 transition adjustments | – | 1.8 |
| – Losses carried forward | – | 9.7 |
| – Other | – | (0.1) |
| Deferred tax expense | – | 18.1 |

Reconciliation of net deferred tax assets:

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| At 1 February | – | 34.8 |
| Tax expense recognised in the income statement from continuing operations | – | (18.1) |
| Tax expense recognised in OCI from continuing operations | – | (12.3) |
| Deferred tax expense attributable to discontinued operations | – | (4.8) |
| Amounts transferred to assets held for sale | – | 0.4 |
| At 31 January | – | – |

The Group has tax losses which arose in the UK of £138.3m (2025: £111.6m) that are available indeﬁnitely for oﬀsetting against future taxable

proﬁts of the continuing operations of the Group. Deferred tax assets have not been recognised in respect of these losses as management have

assessed there are less likely than not to be suﬃcient future taxable proﬁts to utilise these tax losses. The tax losses have arisen due to the

Group’s Ocean Cruise business being in the tonnage tax regime and thus excluded from corporate tax, meaning that taxable proﬁts in the

Group’s non-Ocean Cruise businesses would be required to recognise deferred tax assets, and there are no other tax planning opportunities or

other evidence of recoverability in the near future. In addition, all other net timing diﬀerences were considered not to be recoverable, therefore

no deferred tax assets have been recognised in respect of the continuing business at 31 January 2026 (2025: none), for the same reason that

deferred tax assets were not recognised on tax losses. If the Group were able to recognise all unrecognised deferred tax assets then proﬁt for

the year would be £2.2m lower (2025: £34.4m higher) and movements through OCI would be £1.2m lower (2025: £10.8m higher).

The Group is in scope of the Pillar Two rules because its consolidated revenue exceeded the annual €750m threshold in two of the last four

ﬁnancial years. The Group has applied the mandatory deferred tax exemption as prescribed by the International Accounting Standards Board’s

amendments to IAS 12 ‘Income Taxes’. A signiﬁcant amount of the Group’s proﬁts are within the charge to tonnage tax and, therefore, the Group

considers the ﬁnancial impact of Pillar Two to be limited.

11 Dividends

The Board of Directors does not recommend the payment of a ﬁnal dividend for the 2025/26 ﬁnancial year (2025: nil pence per share). For the

current and prior year, no interim or ﬁnal dividends were declared, or paid, during the year.

The distributable reserves of Saga plc are £239.9m at 31 January 2026, which are equal to the retained earnings reserve. If necessary, its

subsidiary companies hold signiﬁcant reserves from which a dividend could be paid. Subsidiary distributable reserves are available immediately,

with the exception of companies within the River Cruise and Holidays businesses, which require regulatory approval before any dividends can be

declared and paid. Under the terms of the Ocean Cruise ship debt facilities, dividends remain restricted until the ship debt principal repayments

that were deferred as part of the ship debt repayment holiday are fully repaid (Note 30). In addition, under the terms of the RCF and the term

loan facility provided by certain funds, entities (or aﬃliates or subsidiaries of such funds or entities) and/or accounts managed, advised or

controlled by HPS Investment Partners, LLC or its subsidiaries (

HPS Funds

), dividends also remain restricted while leverage is above 3.25x.

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12 Earnings/(loss) per share

Basic earnings/(loss) per share is calculated by dividing the loss after tax for the year attributable to ordinary equity holders of the parent by the

weighted average number of ordinary shares outstanding during the period. Diluted loss per share is calculated by also including the weighted

average number of ordinary shares that would be issued on conversion of all potentially dilutive options.

There were no other transactions involving ordinary shares, or potential ordinary shares, between the reporting date and the date of

authorisation of these ﬁnancial statements.

The calculation of basic and diluted earnings/(loss) per share is as follows:

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Profit/(loss) attributable to ordinary equity holders | 3.6 | (164.9) |
| Profit/(loss) from continuing operations | 4.1 | (178.7) |
| Weighted average number of ordinary shares | ’m | ’m |
| Ordinary shares at 1 February | 140.5 | 139.8 |
| Deferred Bonus Plan (  DBP  ) share options exercised | 0.3 | 0.2 |
| Restricted Share Plan (  RSP  ) share options exercised | 1.2 | 0.5 |
| Other share options exercised | 0.4 | – |
| Weighted average number of ordinary shares for basic earnings/(loss) per share | 142.4 | 140.5 |
| Dilutive options |  |  |
| DBP share options not yet vested | 1.1 | – |
| RSP share options not yet vested | 3.6 | – |
| Weighted average number of ordinary shares for diluted earnings/(loss) per share | 147.1 | 140.5 |
| Basic earnings/(loss) per share | 2.5p | (117.4p) |
| Basic earnings/(loss) per share from continuing operations | 2.9p | (127.2p) |
| Diluted earnings/(loss) per share | 2.4p | (117.4p) |
| Diluted earnings/(loss) per share from continuing operations | 2.8p | (127.2p) |

The table below reconciles between basic earnings/(loss) per share and Underlying Basic Earnings Per Share

10

:

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
| Basic earnings/(loss) per share | 2.5p | (117.4p) |
| Adjusted for: |  |  |
| Net fair value loss on derivative financial instruments | 0.5p | 0.3p |
| Impairment of Insurance Broking goodwill | – | 98.4p |
| Impairment of other non-financial assets | 1.3p | 25.6p |
| Onerous contract provision | 2.1p | (12.3p) |
| Profit share on cessation of PMI contract | – | 2.2p |
| Amortisation of fees and costs relating to the Group’s previous corporate debt | 5.3p | 3.0p |
| Loss on disposal of subsidiaries | 9.6p | – |
| Affinity Partnership transition | 9.8p | – |
| Release of deferred revenue on three-year fixed-price product | (4.9p) | – |
| Write-off of written to earned adjustment | (2.5p) | – |
| Foreign exchange movement on River Cruise lease liabilities | 0.6p | (0.5p) |
| Fair value gains on debt securities | (1.5p) | (4.3p) |
| Changes in underwriting discount rates on non-PPO liabilities | 0.1p | (0.5p) |
| Restructuring costs | 15.3p | 26.9p |
| Modification of Travel breakage policy | 1.9p | – |
| Ocean Cruise customer compensation and dry dock costs | 0.4p | 1.4p |
| IFRS 16 lease accounting adjustment on River Cruise vessels | 0.6p | 0.4p |
| Underlying Basic Earnings Per Share  10 | 41.1p | 23.2p |

10

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

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#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

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148

13 Business combinations and disposals

a) Disposals during the year ended 31 January 2026

Please see Note 38a for disposals during the year ended 31 January 2026.

b) Disposals during the year ended 31 January 2025

In May 2024, the Group disposed of Saﬀron Maritime Limited for consideration of £1.

14 Goodwill

|  |  |
| --- | --- |
|  |  |
|  | Goodwill |
|  | £m |
| Cost |  |
| At 1 February 2024 | 1,458.4 |
| At 31 January 2025 and 31 January 2026 | 1,458.4 |
| Impairment |  |
| At 1 February 2024 | 1,113.7 |
| Charge for the year (Note 16a) | 138.3 |
| At 31 January 2025 and 31 January 2026 | 1,252.0 |
| Net book value |  |
| At 31 January 2026 | 206.4 |
| At 31 January 2025 | 206.4 |

Goodwill deductible for tax purposes amounts to £nil (2025: £nil).

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15 Intangible assets

|  |  |
| --- | --- |
|  |  |
|  | Software |
|  | £m |
| Cost |  |
| At 1 February 2024 | 118.1 |
| Additions and internally developed software | 12.1 |
| Reclassification to assets held for sale | (12.8) |
| At 31 January 2025 | 117.4 |
| Additions and internally developed software | 6.0 |
| Disposals | (14.7) |
| Reclassification from assets held for sale | 12.0 |
| At 31 January 2026 | 120.7 |
| Amortisation and impairment |  |
| At 1 February 2024 | 57.4 |
| Amortisation | 10.4 |
| Impairment of assets (Note 16b) | 28.1 |
| Reclassification to assets held for sale | (12.8) |
| At 31 January 2025 | 83.1 |
| Amortisation | 6.8 |
| Disposals | (14.5) |
| Impairment of assets (Note 16b) | 0.3 |
| Reclassification from assets held for sale | 12.0 |
| At 31 January 2026 | 87.7 |
| Net book value |  |
| At 31 January 2026 | 33.0 |
| At 31 January 2025 | 34.3 |

The net book value of software at 31 January 2026 included internally generated software of £9.4m (2025: £9.7m) relating to Guidewire

(the Group’s Insurance Broking, policy administration and billing platform), including additions in the year of £1.5m (2025: £10.6m) and

amortisation and impairment of £1.8m (2025: £27.3m). The comparative net book value was stated as £3.4m in the prior period. This change has

no eﬀect on the amounts in the table above. The cumulative cost, and amortisation and impairment, of Guidewire software assets is £50.4m

(2025: £48.9m) and £41.0m (2025: £39.2m) respectively. The Guidewire platform has an expected useful economic life of 13 years, with ﬁve

years of phase one expenditure remaining at 31 January 2026. In the prior year, following the Group’s decision to divest itself of the underwriting

and claims handling sections of its Insurance business (Note 38a), management performed an impairment review of software assets used by the

Insurance Broking division. The outcome of the impairment review concluded that an impairment charge of £21.3m be recognised against the

Group’s software assets at 31 January 2025, in relation to the Guidewire platform.

The net book value of software at 31 January 2026 also included internally generated software of £1.2m (2025: £1.4m) relating to Tigerbay

(the Group’s travel booking reservation system) including additions in the year of £nil (2025: £nil) and amortisation and impairment of £0.2m

(2025: £0.3m). The cumulative cost, and amortisation and impairment, of Tigerbay software assets is £13.9m (2025: £13.9m) and £12.7m

(2025: £12.5m) respectively. The Tigerbay platform has an expected useful economic life of 10 years, with three years of phase one expenditure

remaining at 31 January 2026. Implementation, and the commencement of amortisation of the Tigerbay platform, is on a phased basis, based

on product re-platforming, and began in the year ended 31 January 2020.

The amortisation charge for the year is analysed as follows:

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Cost of sales | 0.1 | 0.1 |
| Administrative and selling expenses (Note 5) | 6.7 | 8.7 |
| Continuing operations | 6.8 | 8.8 |
| Discontinued operations | – | 1.6 |
|  | 6.8 | 10.4 |

During the year, the Group disposed of assets with a net book value of £0.2m (2025: £nil). The proﬁt arising on disposal was £nil (2025: £nil).

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16 Impairment of intangible assets

a) Goodwill

Goodwill acquired through business combinations has been allocated to CGUs for the purpose of impairment testing. The carrying value of

goodwill by CGU is as follows:

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Insurance Broking | 206.4 | 206.4 |
|  | 206.4 | 206.4 |

The Group tests all goodwill balances for impairment at least annually, and twice-yearly if indicators of impairment exist at the interim reporting

date of 31 July. The impairment test compares the recoverable amount of each CGU to the carrying value of its net assets including the value of

the allocated goodwill.

As a result of the impact of the FCA’s GIPP market study on trading in recent years, and against the background of a highly competitive motor

insurance market, the Group saw a fall in policy volumes in the year to 31 January 2025. In the year to 31 January 2025, high net rate inﬂation

from the Group’s underwriting panel continued to have an adverse impact on the expected future proﬁtability of the Insurance business.

In December 2024, the Group announced it had entered into a binding agreement with Ageas, to establish the Aﬃnity Partnership, which is

expected to impact future cash ﬂows of the business. Management considered these trading impacts to constitute indicators of impairment

and, therefore, conducted full impairment reviews of the Insurance Broking CGU at 31 July 2024 and 31 January 2025. At 31 July 2024, the

Group determined that the recoverable amount of the goodwill was below the carrying value, and so the Directors took the decision to impair the

goodwill by £138.3m, based on a probability-weighted assessment of the base and stressed forecast cash ﬂows modelled.

At the assessment conducted at 31 January 2025, forecast cash ﬂows consistent with the latest ﬁve-year plan and further stress tests were

modelled. After applying a probability weighting to the base and stressed forecast cash ﬂows modelled, management concluded that no further

impairment of goodwill was required at 31 January 2025, leaving the total impairment charge for the year at £138.3m.

At 31 July 2025, trading forecasts showed improved cash ﬂows and policy volumes from those modelled at the assessment conducted at

31 January 2025. In addition, the Group’s pre-tax discount rate previously used for the Insurance Broking CGU had improved. The decrease in

the pre-tax discount rate acted to increase the headroom in any assessment. The long-term outlook for inﬂation stood at 2%, consistent with the

Terminal Growth rate assumption for the business modelled at 31 January 2025 and at 31 July 2024. Management considered other indicators

of possible impairment set out in IAS 36, including the economic outlook and movements in Saga’s market capitalisation. No such indicators were

identiﬁed. Based on the above, management did not believe a formal goodwill impairment assessment was required at 31 July 2025.

At the assessment conducted at 31 January 2026, the recoverable amount of the Insurance Broking CGU was determined based on a

value-in-use calculation using nominal cash ﬂow projections from the Group’s latest ﬁve-year ﬁnancial forecasts to 2030/31, which were derived

using past experience of the Group’s trading, combined with the anticipated impact of changes in macroeconomic and regulatory factors and

the expected impact of the transition to the Aﬃnity Partnership. A terminal value was calculated using the Gordon Growth Model based on the

ﬁfth year of those projections and a terminal growth rate calculated using an assumption of 2.0% (July 2024: 2.0%; January 2025: 2.0%)

as the expected long-term target rate of inﬂation for the UK economy based on the November 2025 Monetary Policy Report published by the

Bank of England. The cash ﬂows were then discounted to present value using a suitably risk-adjusted nominal discount rate based on a

market-participant view of the cost of capital and debt relevant to the insurance industry.

At 31 January 2026, the pre-tax discount rate used for the Insurance Broking CGU was 12.2% (July 2024: 14.7%; January 2025: 13.3%).

The Group’s ﬁve-year ﬁnancial forecasts incorporated the modelled impact of the change to a new partnership operating model for the motor

and home products. As per IAS 36.44, incremental cash ﬂows directly attributable to growth initiatives not yet enacted at the statement of

ﬁnancial position date were then removed for the purpose of the value-in-use calculation.

The Group also considered the impact of downside stresses, both in terms of adverse impacts to the cash ﬂow projections and to the discount

rate. For the cash ﬂow stress test, the Group modelled the impact of a possible reduction in the level of beneﬁts expected to be achieved

from the Aﬃnity Partnership, in combination with a more cautious terminal growth rate based on a more conservative assumption of 1.5%

(July 2025: 1.5%; January 2025: 1.5%) as the outlook for growth in the UK economy. For the discount rate stress test, the Group applied risk

premia of +0.7ppts at 31 January 2026 (July 2024: +0.5ppts; January 2025: +0.4ppts).

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The (deﬁcit)/headroom of the Insurance Broking CGU against the carrying value of goodwill at the time of the review of £206.4m at

31 January 2026 and £206.4m at 31 January 2025 (after recognising an impairment charge of £138.3m at 31 July 2024), was as follows:

|  |  |
| --- | --- |
|  |  |
|  | Headroom/(deficit) £m | | | | | |
|  |  |  | Cash flow stress | | Discount rate stress | |
|  | Base scenario | | test scenario | | test scenario | |
|  | 31 January | 31 January | 31 January | 31 January | 31 January | 31 January |
|  | 2026 | 2025 | 2026 | 2025 | 2026 | 2025 |
| Insurance Broking | 74.9 | 33.4 | 22.4 | (19.2) | 58.2 | 25.9 |

The (deﬁcit)/headroom calculated is sensitive to the discount rate and terminal growth rate assumed, and to changes in the projected cash ﬂows

of the CGU. Inherent uncertainty involved in forecasting cashﬂows under a new partnership model increase the range of possible cash ﬂow

outcomes in management’s modelling. A quantitative sensitivity analysis for each of these at 31 January 2026, and its impact on the base

scenario headroom against the carrying value of goodwill at the time of the review of £206.4m, is as follows:

|  |  |
| --- | --- |
|  |  |
|  | Pre-tax discount rate | | Terminal growth rate | | Cash flow (annual) | |
|  | +1.0ppt | -1.0ppt | +1.0ppt | -1.0ppt | +10% | -10% |
|  | £m | £m | £m | £m | £m | £m |
| Insurance Broking | (22.7) | 27.8 | 27.2 | (21.1) | 31.1 | (31.1) |

It would take an increase in the pre-tax discount rate of 4.4 percentage points to reduce the headroom to £nil; a reduction in the terminal growth

rate to -3.3%, or a reduction in base case cashﬂows of 24.1%.

b) Other intangible assets

Separately identiﬁable intangible assets are valued, and their appropriate useful lives established, at the time of acquisition. The carrying values

of these assets, and their remaining useful lives, are reviewed annually for indicators of impairment.

In the year to 31 January 2026, following the Group’s disposal of the underwriting and claims handling sections of its Insurance business

(Note 38a) and the impact of this on its Insurance Broking business, management concluded that this constitutes an indicator of impairment

and duly conducted an impairment review of the software assets of this business. The outcome of this impairment review concluded that

an impairment charge of £0.3m should be recognised against the software assets held by the Group’s Insurance Broking division at

31 January 2026. This was charged to administrative and selling expenses.

In the prior year, following the Group’s decision to divest itself of the underwriting and claims handling sections of its Insurance business

(Note 38a), management concluded that this constituted an indicator of impairment and duly conducted an impairment review of the Group’s

other intangible ﬁxed assets. The outcome of this impairment review concluded that an impairment charge of £4.0m should be recognised

against the intangible ﬁxed assets held by the disposal group at 31 January 2025 (Note 38a). The impairment charge related to the software

assets of the claims handling section of the Insurance business, which were impaired in full.

As a result of the announcement above, and subsequent impairment review, management concluded that an impairment charge of £21.3m

should be recognised against the internally generated software assets relating to Guidewire (the Group’s Insurance Broking, policy

administration and billing platform (Note 15)) at 31 January 2025. This was charged to administrative and selling expenses. The Guidewire

software assets did not form part of the intangible ﬁxed assets held by the disposal group.

In addition, management assessed the recoverable amount of software assets at 31 January 2025 and concluded that an impairment of £2.8m

was required in the Group’s Central Costs division. This was charged to administrative and selling expenses.

With the exception of the above, the Group did not consider it necessary to conduct an impairment review of other intangible assets at

31 January 2026, since no other indicators of impairment existed.

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#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

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17 Property, plant and equipment

|  |  |
| --- | --- |
|  |  |
|  |  | Long |  |  |  |
|  | Freehold | leasehold |  |  |  |
|  | land and | land and | Ocean | Plant and |  |
|  | buildings | buildings | Cruise ships | equipment | Total |
|  | £m | £m | £m | £m | £m |
| Cost |  |  |  |  |  |
| At 1 February 2024 | 0.4 | 8.9 | 657.1 | 22.9 | 689.3 |
| Additions | – | – | 5.8 | 1.1 | 6.9 |
| Disposals | – | – | (0.2) | (0.2) | (0.4) |
| Reclassification from assets held for sale (Note 38b) | 6.0 | – | – | – | 6.0 |
| At 31 January 2025 | 6.4 | 8.9 | 662.7 | 23.8 | 701.8 |
| Additions | – | – | 7.8 | 2.6 | 10.4 |
| Disposals | (0.4) | (0.4) | (0.4) | (6.7) | (7.9) |
| At 31 January 2026 | 6.0 | 8.5 | 670.1 | 19.7 | 704.3 |
| Depreciation and impairment |  |  |  |  |  |
| At 1 February 2024 | 0.4 | 5.6 | 70.4 | 19.5 | 95.9 |
| Provided during the year | – | 0.1 | 21.7 | 1.4 | 23.2 |
| Impairment of assets | – | – | – | 0.1 | 0.1 |
| Disposals | – | – | – | (0.2) | (0.2) |
| At 31 January 2025 | 0.4 | 5.7 | 92.1 | 20.8 | 119.0 |
| Provided during the year | 0.1 | – | 22.8 | 1.1 | 24.0 |
| Impairment of assets | – | – | – | 0.7 | 0.7 |
| Disposals | (0.4) | (0.4) | (0.4) | (6.5) | (7.7) |
| At 31 January 2026 | 0.1 | 5.3 | 114.5 | 16.1 | 136.0 |
| Net book value |  |  |  |  |  |
| At 31 January 2026 | 5.9 | 3.2 | 555.6 | 3.6 | 568.3 |
| At 31 January 2025 | 6.0 | 3.2 | 570.6 | 3.0 | 582.8 |

The depreciation charge for the year is analysed as follows:

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Cost of sales | 23.1 | 22.4 |
| Administrative and selling expenses (Note 5) | 0.9 | 0.7 |
| Continuing operations | 24.0 | 23.1 |
| Discontinued operations | – | 0.1 |
|  | 24.0 | 23.2 |

The Ocean Cruise ship assets reported above includes capitalised dry dock reﬁt costs, IT and soft furnishings, as these assets are components

of the ships.

During the year, the Group disposed of assets with a net book value of £0.2m (2025: £0.2m). The proﬁt arising on disposal was £0.1m and

credited to cost of sales (2025: £0.9m proﬁt and credited to administrative and selling expenses).

In the prior year, the Group declassiﬁed one of the properties classiﬁed as held for sale at 31 January 2024, to property, plant and equipment,

since it was no longer being actively marketed for disposal (Note 38b). The carrying value of this property at 31 January 2024 was £6.0m.

a) Impairment review of property, plant and equipment

In the year to 31 January 2026, following the Group’s disposal of the underwriting and claims handling sections of its Insurance business

(Note 38a) and the impact of this on its Insurance Broking, and mailing and printing businesses, management concluded that this constitutes

an indicator of impairment and duly conducted an impairment review of the assets of this business. The outcome of this impairment review

concluded that an impairment charge of £0.7m should be recognised against the plant and equipment assets held by the Group at

31 January 2026. This was charged to administrative and selling expenses (£0.1m) and cost of sales (£0.6m).

In the prior year, management assessed the recoverable amount of plant and equipment assets at 31 January 2025 and concluded that an

impairment charge of £0.1m was required in the Group’s Central Costs division. This was charged to administrative and selling expenses.

With the exception of the above, the Group did not consider it necessary to conduct an impairment review of property, plant and equipment

assets at 31 January 2026, since no other indicators of impairment existed.

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18 Right-of-use assets

|  |  |
| --- | --- |
|  |  |
|  | Long |  |  |  |
|  | leasehold |  |  |  |
|  | land and | River | Plant and |  |
|  | buildings | Cruise ships | equipment | Total |
|  | £m | £m | £m | £m |
| Cost |  |  |  |  |
| At 1 February 2024 | 4.0 | 22.5 | 11.1 | 37.6 |
| Additions | – | 7.3 | 0.7 | 8.0 |
| Disposals | – | (1.6) | (2.1) | (3.7) |
| Effect of modification of lease terms | (0.3) | – | – | (0.3) |
| At 31 January 2025 | 3.7 | 28.2 | 9.7 | 41.6 |
| Additions | – | 13.9 | 4.0 | 17.9 |
| Disposals | (0.8) | – | (1.5) | (2.3) |
| Effect of modification of lease terms | (0.1) | – | – | (0.1) |
| At 31 January 2026 | 2.8 | 42.1 | 12.2 | 57.1 |
| Depreciation and impairment |  |  |  |  |
| At 1 February 2024 | 1.4 | 5.3 | 6.3 | 13.0 |
| Provided during the year | 1.1 | 4.5 | 1.8 | 7.4 |
| Disposals | – | (1.6) | (2.1) | (3.7) |
| At 31 January 2025 | 2.5 | 8.2 | 6.0 | 16.7 |
| Provided during the year | 0.5 | 4.5 | 1.7 | 6.7 |
| Disposals | (0.8) | – | (1.5) | (2.3) |
| Impairment of assets | 0.1 | – | 0.8 | 0.9 |
| At 31 January 2026 | 2.3 | 12.7 | 7.0 | 22.0 |
| Net book value |  |  |  |  |
| At 31 January 2026 | 0.5 | 29.4 | 5.2 | 35.1 |
| At 31 January 2025 | 1.2 | 20.0 | 3.7 | 24.9 |

The depreciation charge for the year is analysed as follows:

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Cost of sales | 5.5 | 5.2 |
| Administrative and selling expenses (Note 5) | 1.2 | 2.2 |
|  | 6.7 | 7.4 |

During the year, the Group disposed of assets with a net book value of £nil (2025: £nil). The proﬁt arising on disposal was £0.5m and credited

to cost of sales (2025: £nil).

The total cash outﬂow for leases amounted to £9.2m (2025: £9.4m).

In the year ended 31 January 2026, the modiﬁcation of lease terms relating to long leasehold land and buildings resulted in a gain of £nil

(2025: £0.2m) being reported in the income statement in the year.

a) Impairment review of right-of-use assets

In the year to 31 January 2026, following the Group’s disposal of the underwriting and claims handling sections of its Insurance business

(Note 38a) and the impact of this on its mailing and printing business, management concluded that this constitutes an indicator of impairment

and duly conducted an impairment review of the assets of this business. The outcome of this impairment review concluded that an impairment

charge of £0.8m should be recognised against the plant and equipment assets held by the mailing and printing business at 31 January 2026.

This was charged to cost of sales.

Also, in the year to 31 January 2026, management decided to review long leasehold land and building leases used by the Group’s Cruise business.

As part of this exercise, management performed an impairment review of right-of-use assets used by the Cruise business. The outcome of this

review concluded that an impairment charge of £0.1m be recognised against the Group’s long leasehold land and buildings at 31 January 2026.

This was charged to administrative and selling expenses.

With the exception of the above, the Group did not consider it necessary to conduct an impairment review of right-of-use assets at 31 January 2026,

since no other indicators of impairment existed.

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#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

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154

19 Financial assets and financial liabilities

The Group’s principal ﬁnancial liabilities comprise loans and borrowings, and trade and other payables. The main purpose of the loans and

borrowings ﬁnancial liabilities is to ﬁnance the Group’s operations and to provide guarantees to support its operations. The Group’s principal

ﬁnancial assets included debt securities and money market funds, both held within the Insurance business (Note 38a), trade and other

receivables, and cash and short-term deposits. The Group also enters into derivative transactions such as foreign exchange forward contracts,

fuel and gas oil swaps and interest rate swaps to manage its exposure to various risks.

a) Financial assets

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| FVTPL |  |  |
| Foreign exchange forward contracts | 0.2 | 0.2 |
| Money market funds | – | 62.9 |
| Debt securities | – | 178.7 |
|  | 0.2 | 241.8 |
| FVTPL designated in a hedging relationship |  |  |
| Foreign exchange forward contracts | 0.7 | 0.9 |
| Fuel oil swaps | 0.2 | – |
|  | 0.9 | 0.9 |
| Amortised cost |  |  |
| Deposits with financial institutions | – | 11.5 |
|  | – | 11.5 |
| Amounts reclassified to assets held for sale | – | (241.6) |
| Total financial assets | 1.1 | 12.6 |
| Current | 1.0 | 12.4 |
| Non-current | 0.1 | 0.2 |
|  | 1.1 | 12.6 |

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Total financial assets (as above and presented on the face of the statement of financial position) | 1.1 | 12.6 |
| Trade receivables (Note 23) | 98.4 | 99.7 |
| Other receivables (Note 23) | 8.1 | 7.0 |
| Cash and short-term deposits (Note 25) | 257.0 | 129.2 |
| Total financial assets (including cash and short-term deposits, trade and other receivables) | 364.6 | 248.5 |

For the year ended 31 January 2025, debt securities and money market funds related to monies held by the Group’s Insurance Underwriting

business (included within assets held for sale), and were subject to contractual restrictions and were not readily available to be used for other

purposes within the Group. The Group’s Insurance Underwriting business was disposed of on 1 July 2025 (Note 38a), and therefore, no balances

are reported at 31 January 2026 in the table above.

All ﬁnancial assets that are measured at FVTPL are mandatorily measured at FVTPL, with the exception of debt securities which are designated

as FVTPL.

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b) Financial liabilities

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| FVTPL |  |  |
| Foreign exchange forward contracts | 0.4 | 0.2 |
|  | 0.4 | 0.2 |
| FVTPL designated in a hedging relationship |  |  |
| Foreign exchange forward contracts | 2.4 | 0.9 |
| Fuel oil swaps | 0.3 | 0.5 |
| Interest rate swaps | 1.7 | – |
|  | 4.4 | 1.4 |
| Amortised cost |  |  |
| Bond, Ocean Cruise ship loans, term loan and loan facility provided by Roger De Haan (Note 30) | 607.9 | 662.2 |
| Lease liabilities | 38.4 | 26.1 |
| Bank overdrafts | 0.3 | 1.6 |
|  | 646.6 | 689.9 |
| Amounts reclassified to liabilities associated with assets held for sale | – | (1.4) |
| Total financial liabilities | 651.4 | 690.1 |
| Current | 66.7 | 71.3 |
| Non-current | 584.7 | 618.8 |
|  | 651.4 | 690.1 |

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Total financial liabilities (as above and presented on the face of the statement of financial position) | 651.4 | 690.1 |
| Trade payables (Note 26) | 168.5 | 145.5 |
| Other payables (Note 26) | 16.8 | 9.0 |
| Accruals (Note 26) | 62.0 | 43.9 |
| Total financial liabilities (including trade and other payables, and accruals) | 898.7 | 888.5 |

Except for the Group’s bond and Ocean Cruise ship loans, the fair values of ﬁnancial liabilities held at amortised cost are not materially diﬀerent

from their carrying amounts, since the interest payable on those liabilities is close to current market rates. The fair value of the Group’s bond

(Note 30) at 31 January 2026 was £nil (2025: £249.7m). The fair value of the Group’s Ocean Cruise ship loans (Note 30) at 31 January 2026 was

£270.5m (2025: £325.6m).

All ﬁnancial liabilities that are measured at FVTPL are mandatorily measured at FVTPL unless they are held in a designated hedging relationship.

c) Fair values

Financial instruments held at fair value are valued using quoted market prices or other valuation techniques.

Valuation techniques include net present value and discounted cash ﬂow models, and comparison with similar instruments for which

market-observable prices exist. Assumptions and market-observable inputs used in valuation techniques include foreign currency exchange

rates and future oil prices.

The objective of using valuation techniques is to arrive at a fair value determination that reﬂects the price of the ﬁnancial instrument at the

reporting date, which would have been determined by market participants acting at arm’s length.

Observable prices are those that have been seen either from counterparties or from market pricing sources, including Bloomberg. The use

of these depends upon the liquidity of the relevant market.

Financial instruments held at fair value have been categorised into a fair value measurement hierarchy as follows:

i) Level 1

These are valuation techniques that are based entirely on quoted market prices in an actively traded market and are the most reliable.

All money market funds and debt securities were categorised as Level 1, as the fair value was obtained directly from the quoted active

market price.

![]()

#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

#### 19 Financial assets and financial liabilities continued

c) Fair values continued

Saga plc

Annual Report and Accounts 2026

156

ii) Level 2

These are valuation techniques for which all signiﬁcant inputs are taken from observable market data. These include valuation models used to

calculate the present value of expected future cash ﬂows and may be employed either when no active market exists or when there are quoted

prices available for similar instruments in active markets.

The models incorporate various inputs, including the credit quality of counterparties, interest rate curves and forward rate curves of the

underlying instrument.

All the derivative ﬁnancial instruments are categorised as Level 2, as the fair values are obtained from the counterparty, brokers or valued using

observable inputs. Where material, credit valuation adjustment/debit valuation adjustment risk adjustments are factored into the fair values of

these instruments. At 31 January 2026, the marked-to-market values of derivative assets are net of a credit valuation adjustment attributable

to derivative counterparty default risk.

The fair values are periodically reviewed by the Group’s Treasury Committees.

iii) Level 3

These are valuation techniques for which any signiﬁcant inputs are not based on observable market data.

The following tables provide the quantitative fair value hierarchy of the Group’s ﬁnancial assets and ﬁnancial liabilities that are held at fair value:

|  |  |
| --- | --- |
|  |  |
|  | At 31 January 2026 | | | | At 31 January 2025 | | | |
|  | Level 1 | Level 2 | Level 3 | Total | Level 1 | Level 2 | Level 3 | Total |
|  | £m | £m | £m | £m | £m | £m | £m | £m |
| Financial assets measured at fair value |  |  |  |  |  |  |  |  |
| Foreign exchange forwards | – | 0.9 | – | 0.9 | – | 1.1 | – | 1.1 |
| Fuel oil swaps | – | 0.2 | – | 0.2 | – | – | – | – |
| Debt securities | – | – | – | – | 178.7 | – | – | 178.7 |
| Money market funds | – | – | – | – | 62.9 | – | – | 62.9 |
| Financial liabilities measured at fair value |  |  |  |  |  |  |  |  |
| Foreign exchange forwards | – | 2.8 | – | 2.8 | – | 1.1 | – | 1.1 |
| Fuel oil swaps | – | 0.3 | – | 0.3 | – | 0.5 | – | 0.5 |
| Interest rate swaps | – | 1.7 | – | 1.7 | – | – | – | – |
| Financial assets for which fair values |  |  |  |  |  |  |  |  |
| are disclosed |  |  |  |  |  |  |  |  |
| Deposits with financial institutions | – | – | – | – | – | 11.5 | – | 11.5 |
| Financial liabilities for which fair values |  |  |  |  |  |  |  |  |
| are disclosed |  |  |  |  |  |  |  |  |
| Bond, Ocean Cruise ship loans, term loan and | – | 595.3 | – | 595.3 | 249.7 | 400.6 | – | 650.3 |
| the loan facility provided by Roger De Haan |  |  |  |  |  |  |  |  |
| Lease liabilities | – | 38.4 | – | 38.4 | – | 26.1 | – | 26.1 |
| Bank overdrafts | – | 0.3 | – | 0.3 | – | 1.6 | – | 1.6 |

There were no transfers between Level 1 and Level 2 during the year. There were no non-recurring fair value measurements of assets and

liabilities during the year (2025: none). The Group’s policy is to recognise transfers into, and out of, fair value hierarchy levels at the end of the

reporting period.

The values of the debt securities and money market funds were based upon publicly available market prices.

Foreign exchange forwards are valued using current spot and forward rates discounted to present value. They are also adjusted for

counterparty credit risk using credit default swap curves. Fuel oil swaps are valued with reference to the valuations provided by third parties,

which use current Platts index rates, discounted to present value.

Bonds are valued at quoted market bid prices.

Ship loans are valued using discounted cash ﬂows at the current rates of interest.

Interest rate swaps are valued as the present value of the estimated future cash ﬂows, discounted using observable yield curves, and adjusted for

a credit risk adjustment.

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d) Cash flow hedges

i) Forward currency risk

During the year ended 31 January 2026, the Group designated 410 foreign exchange forward currency contracts as hedges of highly probable

foreign currency cash expenses in future periods (2025: 258). These contracts are entered into to minimise the Group’s exposure to foreign

exchange risk and are designated as cash ﬂow hedges.

|  |  |
| --- | --- |
|  |  |
| Foreign currency cash flow hedging | Designated in the year | | At 31 January 2026 | | At 31 January 2025 | |
| instruments (nominal amounts) | Volume | £m | Volume | £m | Volume | £m |
| Euro (  EUR  ) | 87 | 0.1 | 90 | 0.1 | 63 | (0.7) |
| US dollar (  USD  ) | 109 | (1.4) | 121 | (1.8) | 64 | 0.8 |
| Other currencies | 214 | – | 228 | – | 132 | (0.1) |
| Total | 410 | (1.3) | 439 | (1.7) | 259 | – |

Hedging instruments for other currencies are in respect of Australian dollars, Canadian dollars, Swiss francs, Japanese yen, New Zealand

dollars, Norwegian krone, Thai baht, Chinese yuan, Danish krona and South African rand.

ii) Commodity price risk

The Group uses derivative ﬁnancial instruments to mitigate the risk of adverse changes in the price of fuel. The Group enters into ﬁxed price

contracts (swaps) in the management of its fuel price exposures. These contracts are expected to reduce the volatility attributable to price

ﬂuctuations of fuel and are designated as cash ﬂow hedges. Hedging the price volatility of forecast fuel purchases is in accordance with the risk

management strategy outlined by the Board of Directors. During the year ended 31 January 2026, the Group designated 78 fuel oil swaps as

hedges of highly probable fuel oil purchases in future periods (2025: 20).

|  |  |
| --- | --- |
|  |  |
| Commodity cash flow hedging | Designated in the year | | At 31 January 2026 | | At 31 January 2025 | |
| instruments (nominal amounts) | Volume | £m | Volume | £m | Volume | £m |
| Hedging instruments | 78 | (0.1) | 78 | (0.1) | 35 | (0.5) |

iii) Hedge maturity profile

The table below summarises the maturities of the Group’s derivatives at 31 January 2026.

|  |  |
| --- | --- |
|  |  |
|  | 1 February | 1 August | 1 February | 1 August |
|  | 2026 to | 2026 to | 2027 to | 2027 to |
|  | 31 July | 31 January | 31 July | 31 January |
| Derivatives settled gross | 2026 | 2027 | 2027 | 2028 |
| Foreign exchange forwards |  |  |  |  |
| Buy Euro |  |  |  |  |
| Notional amount of derivative (£m) | 34.9 | 30.6 | 2.0 | – |
| Average hedge rate | 1.153 | 1.135 | 1.120 | 1.101 |
| Fair value (£m) | 0.1 | – | – | – |
| Buy USD |  |  |  |  |
| Notional amount of derivative (£m) | 19.6 | 19.0 | 11.4 | 1.8 |
| Average hedge rate | 1.312 | 1.312 | 1.335 | 1.331 |
| Fair value (£m) | (0.9) | (0.7) | (0.2) | – |
| Buy other currencies |  |  |  |  |
| Notional amount of derivative (£m) | 7.4 | 5.6 | 0.7 | 0.1 |
| Average hedge rate | n/a | n/a | n/a | n/a |
| Fair value (£m) | – | – | – | – |

|  |  |
| --- | --- |
|  |  |
|  | 1 February | 1 August | 1 February | 1 August | 1 February | 1 August |
|  | 2026 to | 2026 to | 2027 to | 2027 to | 2028 to | 2028 to |
|  | 31 July | 31 January | 31 July | 31 January | 31 July | 31 January |
| Derivatives settled net | 2026 | 2027 | 2027 | 2028 | 2028 | 2029 |
| Fuel hedges |  |  |  |  |  |  |
| Quantity - metric tonnes | 15,620 | 16,328 | 12,623 | 6,600 | – | – |
| Average trade price per metric tonne – £ | 316 | 308 | 340 | 207 | – | – |
| Fair value (£m) | (0.1) | (0.1) | 0.1 | – | – | – |
| Interest rate swaps |  |  |  |  |  |  |
| Notional amount – £m | 335.0 | 335.0 | 335.0 | 335.0 | 335.0 | 335.0 |
| Average contracted fixed interest rate – % | 3.73 | 3.73 | 3.73 | 3.73 | 3.73 | 3.75 |
| Fair value (£m) | (0.1) | (0.6) | (0.6) | (0.3) | (0.1) | – |

![]()

#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

#### 19 Financial assets and financial liabilities continued

d) Cash flow hedges continued

iii) Hedge maturity profile continued

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158

During the year, the Group recognised net losses of £4.5m (2025: £6.0m gains) on cash ﬂow hedging instruments through OCI into the hedging

reserve. The Group recognised £nil (2025: £nil) through the income statement in respect of the ineﬀective portion of foreign exchange hedges

measured during the year. The Group recognised £nil (2025: £nil) through the income statement in respect of the ineﬀective portion of interest

rate swaps measured during the year.

During the year, the Group de-designated two foreign currency forward contracts, with a transaction value of £2.4m, where forecast cash ﬂows

are no longer expected to occur with a suﬃciently high degree of certainty to meet the requirements of IFRS 9. The accumulated losses in

relation to these contracts of £nil were reclassiﬁed from the hedging reserve into proﬁt or loss during the year. The Group did not de-designate

any fuel oil swaps during the year. During the year, the Group recognised a £1.6m loss (2025: £3.3m gain) through the income statement in

respect of matured hedges that were recycled from OCI.

During the year, the Group hedged its £335.0m term loan (Note 30) using interest rate derivatives. The Group held interest rate swaps to hedge

exposure to the ﬁnancial risk of variability in cash ﬂows attributable to movements in interest rates. The fair value of the Group’s interest swaps at

31 January 2026 is a liability of £1.7m (2025: nil), with £1.7m being recognised as a loss through OCI into the hedging reserve.

20 Financial and insurance risk management objectives and policies

The Group is exposed to market risk, credit risk, liquidity risk and operational risk, and was also exposed to insurance risk up to 1 July 2025 when

it disposed of its Insurance Underwriting business (Note 38a). The Group’s senior management oversees these risks, supported by the Group

Treasury function and Treasury Committees within the key areas of the Group that advise on ﬁnancial risks and the appropriate ﬁnancial risk

governance framework for the Group. These functions and Committees ensure that the Group’s ﬁnancial risks are governed by appropriate

policies and procedures and that ﬁnancial risks are identiﬁed, measured and managed in accordance with the Group’s policies and risk

objectives. All derivative activities are for risk management purposes and are carried out by the Group’s Treasury function. It is the Group’s policy

that no trading in derivatives for speculative purposes may be undertaken.

The Group manages concentration risk on its ﬁnancial assets through a policy of diversiﬁcation that is outlined in the Group Treasury Policy and

approved by the Board. The policy deﬁnes the exposure limit by asset class and to third-party institutions based on the credit ratings of the

individual counterparties, combined with the views of the Board. On a monthly basis, exposure to each asset class and counterparty is calculated

and reported, and compliance with the policy is monitored.

The Board of Directors reviews and agrees policies for managing each of these risks, which are summarised below.

The Group’s exposure to insurance and operational risks, and the approach to managing these risks, is explained in more detail in Notes 20d)

and e).

a) Market risk

Market risk is the risk that the fair value, or future cash ﬂows, of a ﬁnancial instrument, or the valuation of insurance and reinsurance contract

assets and liabilities ﬂuctuates due to changes in market prices. The Group is exposed to the following market risk factors:

•

Foreign currency risk

•

Commodity price risk

•

Interest rate risk

The Group has policies and limits approved by the Board for managing market risk exposure. These set out the principles that the business

should adhere to for managing market risk and establishing the maximum limits that the Group is willing to accept considering strategy, risk

appetite and capital resources. The Group has the ability to monitor market risk exposure on a daily basis and has established limits for each

component of market risk.

The Group uses derivatives for hedging its exposure to foreign currency and fuel oil price risks. The market risk policy explicitly prohibits the

use of derivatives for speculative purposes. For risk exposures that the Group hedges, and for which the Group applies hedge accounting,

ineﬀectiveness may arise if the timing of the forecast transaction changes from what was originally estimated, or if there are changes in the

credit risk of the derivative counterparty. Hedge eﬀectiveness is determined at the inception of the hedge relationship, and through periodic

prospective eﬀectiveness assessments, to ensure that an economic relationship exists between the hedged item and hedging instrument.

The hedge ratio of the hedging relationship is the same as that resulting from the quantity of the hedged item that the Group actually hedges

and the quantity of the hedging instrument that the Group actually uses to hedge that quantity of hedged item.

i) Foreign currency risk

Foreign currency risk is the risk that the fair value, or future cash ﬂows, of a ﬁnancial asset or liability will ﬂuctuate due to changes in foreign

exchange rates. The Group’s exposure to the risk of changes in foreign exchange rates relates primarily to the Group’s operating activities

(when revenue or expense is denominated in a diﬀerent currency from the Group’s functional currency). The Group is not exposed to material

foreign currency risk through its Insurance Underwriting activities (Note 38a).

The Group uses foreign exchange forward contracts to manage the majority of its transaction exposures. The foreign exchange forward

contracts, some of which are formally designated as hedging instruments, are entered into for periods consistent with the foreign currency

exposure of the underlying transactions, generally from one to 24 months. The foreign exchange forward contracts vary with the level of

expected foreign currency sales and purchases. The Group designates the spot element of forward contracts to hedge its currency risk.

The forward elements of forward exchange contracts are excluded from the designation of the hedging instrument and are separately

accounted for as a cost of hedging, which is recognised in equity in a cost of hedging reserve.

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Annual Report and Accounts 2026

159

The following table demonstrates the sensitivity of the fair value of forward exchange contracts to a 5% change in USD and EUR exchange rates,

with all other variables held constant. The Group’s exposure to foreign currency changes for all other currencies is not material. The impact is

shown net of tax at the current rate.

|  |  |
| --- | --- |
|  |  |
|  | Sensitivity of +/– 5% |  |  |
|  | foreign exchange |  |  |
|  | rate change in | Effect on equity | Effect on profit after tax |
| 2026 | EUR | +/– £3.2m | +/– £0.5m |
|  | USD | +/– £2.3m | +/– £0.3m |
| 2025 | EUR | +/– £2.2m | +/– £0.3m |
|  | USD | +/– £2.1m | +/– £0.5m |

To the extent that forward exchange contracts are held as part of eﬀective hedging relationships, any change to the fair value of the instrument

will be oﬀset by an equal and opposite change to the cost of the hedged item.

ii) Commodity price risk

The Group is aﬀected by the price volatility of certain commodities. Its operating activities require the ongoing purchase of fuel and gas oil to

sail its Ocean Cruise ships and, therefore, require a continuous supply of fuel and gas oil. The volatility in the price of fuel and gas oil has led to the

decision to enter into commodity fuel and gas oil swap contracts. These contracts are expected to reduce the volatility attributable to price

ﬂuctuations of fuel and gas oil. Managing the price volatility of forecast oil purchases is in accordance with the risk management strategy outlined

by the Board of Directors.

The Group manages the purchase price using forward commodity purchase contracts based on future forecast fuel oil requirements.

The following table shows the sensitivity of the fair value of fuel oil swaps to changes in the underlying fuel oil price (USD) with all other variables

held constant. The impact is shown net of tax at the current rate.

|  |  |
| --- | --- |
|  |  |
|  | Sensitivity of +/– 5% |  |  |
|  | rate change in | Effect on equity | Effect on profit after tax |
| 2026 | USD – Fuel oil price | +/– £0.7m | – |
| 2025 | USD – Fuel oil price | +/– £0.5m | – |

iii) Interest rate risk

Interest rate risk is the risk that the fair value, or future cash ﬂows, of a ﬁnancial instrument or the valuation of insurance and reinsurance

contract assets and liabilities ﬂuctuates because of changes in market interest rates.

Interest rate risk arises from various sources:

•

Investments in debt securities with a fixed interest rate, the market value and carrying value of which is affected by movements in market

interest rates.

•

Investments in debt securities with a floating interest rate and short-term deposits. Movements in market interest rates change the

amounts earned from these assets but do not materially affect their market value or carrying value.

•

Borrowings with a floating interest rate (deferred repayments of ship loans and the term loan provided by HPS Funds). Movements in

market interest rates change the future cash flows that will arise from these borrowings, but do not materially affect their carrying value.

For the term loan, the Group entered into interest rate hedges that fix the interest payments, thereby mitigating the cash exposure to

changes in market interest rates.

•

Insurance and reinsurance contract assets and liabilities. This interest rate risk primarily arises from the discounting of liabilities for

incurred claims and loss components of the liability for remaining coverage, and corresponding assets arising from reinsurance contracts.

The discount rates used are linked to market interest rates, such that changes in market interest rates will affect the valuation of insurance

and reinsurance contract assets and liabilities.

The Group’s loans and borrowings, at 31 January 2026, comprised both ﬁxed and ﬂoating interest rate facilities. The ﬂoating-rate borrowings are

amortised based on market expectations of future interest rates and, in the case of the term loan, the interest rate risk has been hedged, using

interest rate derivatives, until August 2028. As a result of this hedging activity, although the underlying facilities are ﬂoating-rate, the associated

cash ﬂows are ﬁxed to August 2028. All ﬁxed interest rate loans and borrowings are accounted for at amortised cost. Consequently, changes in

market interest rates do not aﬀect their accounting measurement. For the ﬁxed-rate and hedged ﬂoating-rate borrowings, changes in market

rates also do not aﬀect the future cash ﬂows arising from them. These instruments are, therefore, not considered further in this Note.

The Group remains exposed to the risk that interest rates could be higher when these borrowings are reﬁnanced. Further information on the

Group’s borrowings is provided in Note 30.

The Group’s interest rate exposure, after hedging activity, is summarised in the following table:

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Investments in debt securities with a fixed interest rate | – | 167.9 |
| Investments in debt securities with a floating interest rate | – | 10.8 |
| Money market funds and short-term deposits | 186.8 | 99.1 |
| Borrowings with a floating interest rate (deferred repayments of ship loans) | (13.0) | (24.8) |
| Insurance contract liabilities for incurred claims | – | (269.6) |
| Reinsurance assets for incurred claims | – | 117.1 |
| Insurance contract liabilities for remaining coverage (loss component) | – | (1.8) |

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#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

#### 20 Financial and insurance risk management objectives and policies continued

a) Market risk continued

iii) Interest rate risk continued

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Debt securities, money market funds, insurance contract liabilities and reinsurance assets were held by the Group’s Insurance Underwriting

business which was included within assets held for sale at 31 January 2025, and disposed of on 1 July 2025 (Note 38a), and therefore, no balances

are reported at 31 January 2026 in the table above.

The Group manages interest rate risk in various ways. The Group has a policy of holding the majority of investments to maturity by closely

matching asset and liability duration, and also ensures that the investment portfolio has a diversiﬁed range of investments such that there is

a combination of ﬁxed and ﬂoating rate securities. Moreover, for the interest rate risk associated with the term loan, the Group has used interest

rate derivatives to hedge against the ﬂoating component of the facility.

In relation to the prior year, the following table shows the sensitivity of debt securities and insurance and reinsurance contract assets and

liabilities to a 50bps parallel increase or decrease in market interest rates at the end of the prior reporting period, being the change in market

interest rates that was considered reasonably possible at this date. This analysis assumed a corresponding change in the carer wage inﬂation

assumption within the valuation of PPO liabilities for incurred claims, as management expected these assumptions to move together in the long

term. All other variables were assumed to remain constant. This table does not show any impact on debt securities with a ﬂoating interest rate,

money market funds or borrowings, as their carrying values were not materially impacted by movements in market interest rates. The impacts

are shown net of tax at the current rate. The Group’s Insurance Underwriting business was disposed of on 1 July 2025 (Note 38a), and therefore,

no balances are reported at 31 January 2026 in the table below.

|  |  |
| --- | --- |
|  |  |
|  | 2025 | |
|  | Impact on profit after tax | |
|  | and on equity | |
|  | 50bps | 50bps |
|  | increase | decrease |
| Discount rate change: |  |  |
| Insurance and reinsurance contracts: Net liabilities for incurred claims | £0.6m | (£0.6m) |
| Insurance and reinsurance contracts: Net loss component | £0.2m | (£0.2m) |
| Interest rate change (impact on debt securities) | (£0.6m) | £0.6m |
| Net impact | £0.2m | (£0.2m) |

The following table shows the impact that a 50bps parallel increase or decrease in market interest rates would have had on proﬁt after tax in

the period arising from ﬂoating rate debt securities, money market funds, short-term deposits and borrowings with a ﬂoating interest rate.

This analysis assumes that the Group’s relevant risk exposures throughout the year had been the same as they were at the end of the year.

The Group’s Insurance Underwriting business was disposed of on 1 July 2025 (Note 38a), and therefore, no Insurance business related

balances are included in the table below for the current year.

|  |  |
| --- | --- |
|  |  |
|  | 2026 | | 2025 | |
|  | Impact on profit after tax | | Impact on profit after tax | |
|  | 50bps | 50bps | 50bps | 50bps |
|  | increase | decrease | increase | decrease |
| Money market funds held within the Insurance business and short-term | £0.7m | (£0.7m) | £0.4m | (£0.4m) |
| deposits |  |  |  |  |
| Borrowings with a floating interest rate (deferred repayments of ship loans) | – | – | (£0.1m) | £0.1m |
| Net impact | £0.7m | (£0.7m) | £0.3m | (£0.3m) |

b) Credit risk

Credit risk is the risk that a counterparty will not meet its obligations under a ﬁnancial instrument, insurance contract, reinsurance contract

or customer contract, leading to a ﬁnancial loss. The Group was primarily exposed to credit risk in relation to its ﬁnancial and reinsurance assets,

outstanding derivatives, trade and other receivables, and cash and cash equivalents. The Group assesses its counterparty exposure in relation

to the investment of surplus cash, fuel oil and foreign currency contracts and undrawn credit facilities. The Group primarily uses published

credit ratings to assess counterparty strength and, therefore, deﬁne the credit limit for each counterparty in accordance with approved

treasury policies.

The credit risk in respect of trade and other receivables is generally limited, as payment from customers is primarily required before services

are provided. At 31 January, the maximum exposure to credit risk for trade receivables by operating segment was as follows:

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Travel | 3.6 | 1.7 |
| Insurance | 22.0 | 14.0 |
| Other Businesses and Central Costs | 3.6 | 3.0 |
|  | 29.2 | 18.7 |
| Amounts relating to assets held for sale (Note 38a) | – | (2.4) |
|  | 29.2 | 16.3 |

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Annual Report and Accounts 2026

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The variance between the quantum of the maximum exposure to credit risk for trade receivables (above) and total of trade receivables

presented in ‘Trade and other receivables’ (Note 23) primarily relates to debtors arising from insurance policies brokered by the Group but

underwritten by third-party insurers for which corresponding creditors exist in respect of the net premium to be passed on to the third-party

insurers. In the event of payment obligation default by a customer no longer on risk, the impairment of the debtor balance by the Group would

lead to a corresponding reduction in the related creditor with, or refund of net premium from, the third-party insurer. In the event of payment

obligation default by a customer remaining on risk, the impairment of the debtor balance by the Group would not lead to a corresponding

reduction in the related creditor with, or refund of net premium from, the third-party insurer, and the Group would bear the credit risk relating

to the debtor balance.

The Group uses an allowance matrix to measure the ECLs of trade receivables from individual customers, which comprise a very large number of

small balances. The loss allowance required for these receivables is calculated in line with the simpliﬁed method for trade receivables per IFRS 9,

whereby lifetime ECLs are recognised irrelevant of the credit risk. The loss allowance is based on a combination of:

•

aged debtor analysis;

•

historical experience of write-offs for each receivable;

•

any specific indicators of credit deterioration observed; and

•

management judgement.

Loss rates are based on the probability of a receivable progressing through successive stages of delinquency to write-oﬀ. Financial assets are

written oﬀ when there is no reasonable expectation of recovery, such as a debtor failing to engage in a repayment plan with the Group.

On that basis, the loss allowance at 31 January 2026 and 31 January 2025 was determined as follows for trade receivables:

|  |  |
| --- | --- |
|  |  |
| 31 January 2026 | Current | < 30 days | 30-60 days | 61-90 days | 91-120 days | > 120 days | Total |
| Expected loss rate | 0.0% | 20.0% | 22.0% | 44.4% | 100% | 71.5% |  |
| Gross carrying amount – trade receivables (Note 23) | £95.8m | £2.2m | £0.6m | £0.1m | £0.1m | £1.1m | £99.9m |
| Loss allowance (Note 23) | £0.0m | £0.4m | £0.1m | £0.1m | £0.1m | £0.8m | £1.5m |

|  |  |
| --- | --- |
|  |  |
| 31 January 2025 | Current | < 30 days | 30-60 days | 61-90 days | 91-120 days | > 120 days | Total |
| Expected loss rate | 0.4% | 31.1% | 14.5% | 28.1% | 25.7% | 80.6% |  |
| Gross carrying amount – trade receivables (Note 23) | £98.5m | £1.4m | £0.4m | £0.1m | £0.2m | £0.6m | £101.2m |
| Loss allowance (Note 23) | £0.4m | £0.4m | £0.1m | £0.0m | £0.1m | £0.5m | £1.5m |

The loss allowance for trade receivables, which relates wholly to continuing activities, reconciles to the opening allowances as follows:

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Opening loss allowance at 1 February | 1.5 | 0.9 |
| Increase in loan loss allowance recognised in profit or loss during the year | 0.9 | 2.0 |
| Receivables written off during the year as uncollectable | (0.9) | (1.2) |
| Unused amount reversed | – | (0.2) |
| Closing loss allowance at 31 January | 1.5 | 1.5 |

Credit risk in relation to deposits, debt securities and derivative counterparties is managed by the Group’s Treasury function in accordance

with the Group’s policy. Investments of surplus funds are made only with approved counterparties and within credit limits assigned to each

counterparty. Counterparty credit limits are reviewed on a regular basis and updated throughout the year, subject to approval by the Board.

The limits are set to minimise the concentration of risks and, therefore, mitigate ﬁnancial loss through any potential counterparty failure.

In its Insurance Underwriting business, which was disposed of on 1 July 2025 and included within discontinued operations, the Group was

exposed to credit risk as follows:

•

Insurance contracts issued:

At 31 January 2025, the Group expected to receive £25.7m of premiums in the future in relation to insurance

contracts that had already been entered into, representing management’s view of the Group’s maximum exposure to credit risk

from insurance contracts issued. However, the majority of these receivables were due in advance of the related insurance coverage, which

the Group would not have been liable for if the premiums were not paid. As a result, the credit risk associated with these receivables was

significantly mitigated and they were not recognised on the statement of financial position under the IFRS 17 PAA. The Group’s Insurance

Underwriting business was disposed of in the year ended 31 January 2026 (Note 38a) and, therefore, no balance is reported at

31 January 2026.

•

Reinsurance contracts:

The Group was exposed to the risk of default on its reinsurance arrangements when amounts recoverable

under those arrangements became due. Credit risk in respect of reinsurance arrangements was assessed from the time of entering into

a reinsurance contract. The Group’s reinsurance programme was only placed with reinsurers which met the Group’s financial strength

criteria. At 31 January 2025, the Group had a concentration of counterparty risk arising from reinsurance contracts, driven by a

material recovery arising from the Group’s motor quota share reinsurance arrangement. The highest amount of reinsurance contract

assets recoverable from a single counterparty at 31 January 2025 £21.0m. At 31 January 2025, this reinsurer had an AA credit rating.

The Group’s Insurance Underwriting business was disposed of in the year ended 31 January 2026 (Note 38a) and, therefore, no balances

are reported at 31 January 2026.

The Group’s maximum exposure to credit risk for the components of the statement of ﬁnancial position at 31 January 2026 is the gross carrying

amount, except for trade receivables. The Group’s maximum exposure to credit risk for the components of the statement of ﬁnancial position

at 31 January 2025 was the gross carrying amount, except for trade receivables and reinsurance contract assets. None of the ﬁnancial assets

measured at amortised cost, other than trade receivables where a loss allowance has been determined as set out above, were impaired at the

reporting date.

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#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

#### 20 Financial and insurance risk management objectives and policies continued

b) Credit risk continued

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The Group’s ﬁnancial assets and reinsurance assets are analysed by credit risk rating as follows:

Ratings analysis

|  |  |
| --- | --- |
|  |  |
| 31 January 2026 |  |  |  |  |  |  |
| £m | AAA | AA | A | BBB | Unrated | Total |
| Derivative assets | – | – | 1.1 | – | – | 1.1 |
| Total | – | – | 1.1 | – | – | 1.1 |

|  |  |
| --- | --- |
|  |  |
| 31 January 2025 |  |  |  |  |  |  |
| £m | AAA | AA | A | BBB | Unrated | Total |
| Debt securities | 22.8 | 53.2 | 52.4 | 50.3 | – | 178.7 |
| Money market funds held within Insurance Underwriting | 62.9 | – | – | – | – | 62.9 |
| Deposits with financial institutions | – | 1.0 | 10.5 | – | – | 11.5 |
| Derivative assets | – | 0.2 | 0.9 | – | – | 1.1 |
|  | 85.7 | 54.4 | 63.8 | 50.3 | – | 254.2 |
| Credit exposed component of reinsurance contract assets | – | 92.8 | 24.3 | – | – | 117.1 |
| Total | 85.7 | 147.2 | 88.1 | 50.3 | – | 371.3 |

Debt securities, money market funds and the credit exposed component of reinsurance contract assets were held by the Group’s Insurance

Underwriting business which was disposed of on 1 July 2025, and included within assets held for sale at 31 January 2025.

c) Liquidity risk

Liquidity risk is the risk that the Group, although solvent, either does not have available suﬃcient ﬁnancial resources to enable it to meet its

obligations as they fall due, or can secure them only at excessive cost. The Group’s approach to managing liquidity risk is to evaluate current

and expected liquidity requirements to ensure that it maintains suﬃcient reserves of cash or availability on its RCF. The Group managed its

obligations to pay claims to policyholders as they fell due by matching the maturity of investments to the expected maturity of claims payments.

The table below analyses the maturity proﬁle of the Group’s ﬁnancial liabilities and insurance contract liabilities. The analysis of non-derivative

ﬁnancial liabilities is based on the remaining period at the reporting date to the contractual maturity date. At 31 January 2025, the analysis of

insurance contract liabilities included only the component of this balance that related to liabilities for incurred claims arising from portfolios of

insurance contracts that were in a liability position and was based on the estimates of the present value of the future cash ﬂows expected to be

paid out in the periods presented (this excludes the risk adjustment). The Group’s Insurance Underwriting business was disposed of in the year

ended 31 January 2026 (Note 38a), and therefore, no balances are reported at 31 January 2026.

|  |  |
| --- | --- |
|  |  |
| 31 January 2026 | On | Less than | 1 to 2 | 2 to 3 | 3 to 4 | 4 to 5 | Over 5 |  |
| £m | demand | 1 year | years | years | years | years | years | Total |
| Ocean Cruise ship loans and term loan | – | 54.2 | 46.4 | 43.8 | 43.8 | 378.9 | 57.1 | 624.2 |
| Interest on Ocean Cruise ship loans | – | 41.8 | 40.1 | 38.4 | 36.0 | 40.1 | 1.7 | 198.1 |
| and term loan |  |  |  |  |  |  |  |  |
| Bank overdrafts | 0.3 | – | – | – | – | – | – | 0.3 |
| Foreign currency and fuel derivative | – | 2.7 | 0.4 | – | – | – | – | 3.1 |
| liabilities |  |  |  |  |  |  |  |  |
| Interest rate swap liabilities | – | 0.7 | 0.9 | 0.1 | – | – | – | 1.7 |
| Lease liabilities | – | 7.1 | 6.6 | 6.5 | 4.2 | 4.1 | 9.9 | 38.4 |
| Interest on lease liabilities | – | 2.7 | 2.2 | 1.7 | 1.4 | 1.1 | 2.2 | 11.3 |
|  | 0.3 | 109.2 | 96.6 | 90.5 | 85.4 | 424.2 | 70.9 | 877.1 |

|  |  |
| --- | --- |
|  |  |
| 31 January 2025 | On | Less than | 1 to 2 | 2 to 3 | 3 to 4 | 4 to 5 | Over 5 |  |
| £m | demand | 1 year | years | years | years | years | years | Total |
| Bonds, Ocean Cruise ship loans and the | – | 55.7 | 379.2 | 46.4 | 43.8 | 43.8 | 100.9 | 669.8 |
| loan facility provided by Roger De Haan |  |  |  |  |  |  |  |  |
| Interest on bonds, Ocean Cruise ship | – | 31.6 | 18.9 | 6.6 | 5.2 | 3.9 | 4.3 | 70.5 |
| loans, and the loan facility provided |  |  |  |  |  |  |  |  |
| by Roger De Haan |  |  |  |  |  |  |  |  |
| Bank overdrafts | 1.6 | – | – | – | – | – | – | 1.6 |
| Insurance contract liabilities | – | 69.1 | 43.1 | 25.3 | 14.6 | 7.5 | 76.3 | 235.9 |
| Foreign currency and fuel derivative | – | 1.6 | – | – | – | – | – | 1.6 |
| liabilities |  |  |  |  |  |  |  |  |
| Lease liabilities | – | 5.1 | 4.9 | 4.4 | 4.7 | 3.0 | 4.0 | 26.1 |
| Interest on lease liabilities | – | 1.6 | 1.2 | 0.9 | 0.5 | 0.3 | 0.2 | 4.7 |
|  | 1.6 | 164.7 | 447.3 | 83.6 | 68.8 | 58.5 | 185.7 | 1,010.2 |

Insurance contract liabilities were held by the Group’s Insurance Underwriting business (included within liabilities directly associated with assets

held for sale at 31 January 2025).

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The table below sets out the remaining contractual maturities of the ﬁnancial assets supporting the Group’s insurance contract liabilities

(included within liabilities directly associated with assets held for sale at 31 January 2025). It is presented on an undiscounted basis. The Group’s

Insurance Underwriting business was disposed of in the year ended 31 January 2026 (Note 38a) and, therefore, no balances are reported at

31 January 2026.

|  |  |
| --- | --- |
|  |  |
| 31 January 2025 | Less than 1 | 1 to 2 | 2 to 3 | 3 to 4 | 4 to 5 | Over 5 | No |  |
| £m | year | years | years | years | years | years | maturity | Total |
| Debt securities | 77.2 | 50.9 | 35.4 | 9.0 | 7.4 | 13.3 | – | 193.2 |
| Money market funds held within | – | – | – | – | – | – | 62.9 | 62.9 |
| Insurance Underwriting |  |  |  |  |  |  |  |  |
|  | 77.2 | 50.9 | 35.4 | 9.0 | 7.4 | 13.3 | 62.9 | 256.1 |

d) Insurance risk (discontinued operations)

Insurance risk applied to the Group’s Insurance Underwriting business which was disposed of on 1 July 2025 (Note 38a) and included within

discontinued operations.

Insurance risk arose from the inherent uncertainties as to the occurrence, cost and timing of insured events that could lead to signiﬁcant

individual or aggregated claims in terms of quantity or value. This could have been for a number of reasons, including weather-related events,

large individual claims, changes in claimant behaviour patterns, such as increased levels of fraudulent activities, the use of PPOs, prospective or

retrospective legislative changes, unresponsive and inaccurate pricing or reserving methodologies, and the deterioration in the Group’s ability

to eﬀectively and eﬃciently handle claims while delivering excellent customer service.

The Group managed insurance risk within its risk management framework as set by the Board. The key policies and processes mitigating these

risks had been implemented, which included underwriting partnership arrangements, reinsurance excess of loss contracts, pricing policies and

claims management, and administration policies.

i) Underwriting and pricing risk

The Group primarily underwrote motor insurance for private cars in the UK. The book consisted of a large number of individual risks which were

widely spread geographically, which helped to minimise concentration risk. The Group had controls in place to restrict access to its products to

only those risks that it wished to underwrite.

The Group had management information to allow it to monitor underwriting performance on a continuous basis and the ability to make pricing

and underwriting changes quickly. The Group undertook detailed statistical analysis of underwriting experience for each rating factor, and

combination of rating factors, to enable it to adjust pricing for emerging trends.

ii) Reserving risk

Reserving risk was the risk that insuﬃcient funds have been set aside to settle claims as they fall due. The Group undertook regular internal

actuarial reviews and commissioned external actuarial reviews at least once a year. These reviews estimated the future liabilities to consider the

adequacy of the provisions.

Claims which were subject to PPOs were a signiﬁcant source of uncertainty within the Group’s liability for incurred claims. Cash ﬂow projections

were undertaken for PPO claims to estimate the gross and net of reinsurance provisions required.

iii) Reinsurance

The Group purchased reinsurance to reduce the impact of individual large losses or accumulations from a single catastrophic event. During 2018,

the Group entered into a funds-withheld quota share reinsurance contract that reinsured 80% of the Group’s motor claims risks limited by a

loss ratio cap of 130%, eﬀective from 1 February 2019. Prior to this, the Group had a funds-withheld quota share reinsurance contract in place

that reinsured 75% of the Group’s motor claims risks limited by a loss ratio cap of 120%. The Group also purchased individual excess of loss

protections for the motor portfolio to limit the impact of a single large claim. Similar protections were in place for all years for which the Group

had underwritten motor business.

Reinsurance recoveries on individual excess of loss protections would have taken many years to collect, particularly if a claim was subject to a PPO.

This meant that the Group had exposure to reinsurance credit risk for many years. Reinsurers were, therefore, required to have strong credit

ratings and their ﬁnancial health was regularly monitored.

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#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

#### 20 Financial and insurance risk management objectives and policies continued

d) Insurance risk (discontinued operations) continued

Saga plc

Annual Report and Accounts 2026

164

iv) Sensitivities

The following table demonstrates the impact on proﬁt or loss before tax, and equity, of reasonably possible changes in insurance risk variables

at 31 January 2025. These impacts are shown both gross and net of reinsurance. It was assumed that all other variables remain constant.

The Group’s Insurance Underwriting business was disposed of in the year ended 31 January 2026 (Note 38a), and therefore, no balances are

reported at 31 January 2026.

|  |  |
| --- | --- |
|  |  |
|  | 2025 | |
|  | Impact on profit after tax | |
|  | and on equity | |
|  | Gross of | Net of |
| £m | reinsurance | reinsurance |
| Change in the confidence level of liabilities for incurred claims |  |  |
| 5pp increase to 90% net confidence level | (8.8) | (0.9) |
| 5pp decrease to 80% net confidence level | 6.6 | 0.7 |
| Change in the confidence level of the onerous contract provision |  |  |
| 5pp increase to 90% net confidence level | (1.9) | (1.9) |
| 5pp decrease to 80% net confidence level | 1.0 | 1.0 |
| Change in non-PPO claim inflation assumption within liabilities for incurred claims |  |  |
| 100bps increase | (3.1) | (0.9) |
| 100bps decrease | 3.0 | 0.8 |

The impact of any change in the PPO claim inﬂation (speciﬁcally the carer wage inﬂation assumption) was not shown in the table above as

management would have expected such a change to be substantially oﬀset by the impact of a corresponding change in the IFRS 17 discount rate.

e) Operational risk

Eﬀective operational risk management requires the Group to identify, assess, manage, monitor, report and mitigate all areas of exposure.

The Group operates across a range of segments, and operational risk is inherent in all the Group’s products and services, arising from the

operation of assets, from external events and dependencies, and from internal processes and systems.

The Group manages its operational risk through the risk management framework agreed by the Board, and through the use of risk management

tools which, together, ensure that operational risks are identiﬁed, managed and mitigated to the level accepted, and that contingency processes

and disaster recovery plans are in place. Regular reporting is undertaken to segment boards and includes details of new and emerging risks, as

well as monitoring of existing risks. Testing of contingency processes and disaster recovery plans is undertaken to ensure the eﬀectiveness of

these processes.

All the Group’s operations are dependent on: the proper functioning of its IT and communication systems; its properties and other

infrastructure assets; the need to adequately maintain and protect customer and employee data and other information; and the ability of the

Group to attract and retain colleagues. Speciﬁc areas of operational risk by segment include:

i) Travel

The Travel segment operates two Ocean Cruise ships, which are the Group’s largest trading assets. Risk to the operation of these cruise ships

arises from the impact of mechanical or other malfunction, from non-compliance with regulatory requirements, and from global weather and

socioeconomic events. The tour holidays operated by the segment are also aﬀected by global weather and socioeconomic events, which impact

either the Group directly or its suppliers. The Travel segment transacts with multiple suppliers, which minimises the impact of any

socioeconomic events aﬀecting its suppliers.

ii) Insurance

The Insurance Broking business is required to comply with various operational regulatory requirements, primarily in the UK. Up to the date of its

disposal on 1 July 2025 (Note 38a), the Group’s Insurance Underwriting business was required to comply with various operational regulatory

requirements within Gibraltar. To the extent that signiﬁcant external events could have increased the incidence of claims, these would have

placed additional strain on the claims handling function, but any ﬁnancial impact of such an event was considered to be an insurance risk.

iii) Other Businesses and Central Costs

The ﬁnancial services business is required to comply with various operational regulatory requirements in the UK.

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Annual Report and Accounts 2026

165

21 Interests in unconsolidated structured entities

A structured entity is deﬁned as an entity that has been designed so that voting, or similar, rights are not the dominant factor in deciding who

controls the entity, such as when any voting rights relate to the administrative tasks only and the relevant activities are directed by means of

contractual agreements. The Group had interests in unconsolidated structured entities in the form of investment funds comprising money

market funds. These money market funds were held by the Group’s Insurance Underwriting business (included within assets held for sale at

31 January 2025).

The nature and purpose of the money market funds is to provide maximum security and liquidity for the funds invested, while also providing an

adequate return. The money market funds used by the Group were all members of the Institutional Money Market Funds Association. They were

thus required to maintain speciﬁed liquidity and diversiﬁcation characteristics of their underlying portfolios, which comprised investment grade

investments in ﬁnancial institutions.

The Group invested in unconsolidated structured entities as part of its investment activities. The Group did not sponsor any of the

unconsolidated structured entities.

At 31 January 2025, the Group’s total interest in unconsolidated structured entities is analysed as follows:

|  |  |
| --- | --- |
|  |  |
|  | Carrying | Interest | Fair value |
|  | value | income | losses |
| At 31 January 2025 | £m | £m | £m |
| Money market funds | 62.9 | 2.0 | – |

The Group’s Insurance Underwriting business was disposed of in the year ended 31 January 2026 (Note 38a) and, therefore, no balances are

reported at 31 January 2026.

These investments were typically managed under credit risk management as described in Note 20. The Group’s maximum exposure to loss

on the interests presented above was the carrying amount of the Group’s investments. No further loss could have been made by the Group in

relation to these investments. For this reason, the total assets of the entities were not considered meaningful for the purposes of understanding

the related risks and so have not been presented.

22 Inventories

|  |  |
| --- | --- |
|  |  |
|  |  | 2025 |
|  | 2026 | (re-presented  11  ) |
|  | £m | £m |
| Raw materials | 3.4 | 3.7 |
| Technical stocks | 5.0 | 4.5 |
| Finished goods | – | 0.1 |
|  | 8.4 | 8.3 |

Raw materials primarily relate to Ocean Cruise ship fuel, food, bar and sundry stocks. Technical stocks are spare parts for the Group’s Ocean

Cruise ships.

23 Trade and other receivables

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Trade receivables (Note 20b) | 99.9 | 101.2 |
| Loss allowance (Note 20b) | (1.5) | (1.5) |
|  | 98.4 | 99.7 |
| Amounts due from discontinued operations | – | 2.7 |
| Other receivables | 8.1 | 7.0 |
| Prepayments | 22.5 | 24.6 |
| Contract cost assets (Note 3b) | 8.1 | 4.9 |
| Other taxes and social security costs | 6.2 | 4.8 |
|  | 143.3 | 143.7 |

An explanation of how the Group manages and measures the credit risk of trade receivables can be found in Note 20b. The Group expects trade

and other receivables to be settled within 12 months and, therefore, they are classiﬁed as current in nature. Due to the short-term nature of the

current receivables, their carrying amount is considered to be the same as their fair value.

11

Following a review by management of the classification of inventories, finished goods of £3.5m relating to the Ocean Cruise business have been reclassified to raw materials in the

year to 31 January 2025. Reclassified inventories relate to Ocean Cruise ship fuel, food, bar and sundry stocks

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#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

Saga plc

Annual Report and Accounts 2026

166

24 Trust and escrow accounts

The CAA regulated the Group’s River Cruise and Holidays businesses during the year; these businesses are required to hold cash in a

ring-fenced arrangement. In respect of the non-ﬂight components of the Travel business, to comply with its regulatory obligations, the Group

is required to arrange ﬁnancial security to protect customer monies and this is currently provided through ABTA. In addition, the Group is

required to make ATOL Protection Contributions, which the Group pays into a ring-fenced account.

Prior to 1 October 2024, 70% of customer monies received in advance in relation to ATOL licensable bookings were held in an escrow

arrangement (

Escrow Accounting

) until after the customer had travelled, when the Group had fulﬁlled all of its performance obligations with

the customer. From 1 October 2024, in respect of the Holidays business, the Group moved from Escrow Accounting to simply holding cash

within the business, in respect of the 70% element of customer monies. The remaining 30% is used to support the required prepayments

in advance of operating the customer’s holiday, namely ﬂight costs. Interest arising from the funds held in escrow belongs to the Group.

The escrow arrangement is governed by a deed between the Group, the CAA Air Travel Trustees and an independent Trustee, PT Trustees

Limited, which determines the inﬂows and outﬂows from the accounts.

In relation to ABTA bookings, a bonding requirement still exists (Note 37c).

25 Cash and cash equivalents

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Cash at bank and in hand | 70.2 | 93.0 |
| Short-term deposits and money market funds held outside of the Insurance Underwriting business | 186.8 | 36.2 |
| Cash and short-term deposits | 257.0 | 129.2 |
| Bank overdraft | (0.3) | (0.2) |
| Cash and cash equivalents held by disposal group (including money market funds) | – | 74.1 |
| Cash and cash equivalents in the consolidated statement of cash flows | 256.7 | 203.1 |

Included within cash and cash equivalents at 31 January 2026 are amounts held by the Group’s River Cruise, Holidays and Insurance Broking

businesses, which are subject to contractual or regulatory restrictions (Note 35); and additional amounts paid into an escrow account relating to

the Saga Pension Scheme (Note 27). Included within cash and cash equivalents at 31 January 2025 were amounts held by the Group’s Insurance

Underwriting business (included within assets held for sale), River Cruise and Holidays and Insurance Broking businesses, which were subject to

contractual or regulatory restrictions (Note 35); and additional amounts paid into an escrow account relating to the Saga Pension Scheme

(Note 27). The amounts held are not readily available to be used for other purposes within the Group and total £67.0m (2025: £123.8m).

Available Cash

12

excludes these amounts.

Cash at bank earns interest at ﬂoating rates based on daily bank deposit rates. Short-term deposits are typically made for varying periods

of between one day and three months, depending on the immediate cash requirements of the Group, and earn interest at the respective

short-term deposit rates.

The bank overdraft is repayable on demand.

26 Trade and other payables

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Trade payables | 168.5 | 145.5 |
| Amounts due to discontinued operations | – | 54.4 |
| Other payables | 16.8 | 9.0 |
| Other taxes and social security costs | 5.6 | 2.1 |
| Assets in the course of construction | 0.4 | 0.4 |
| Accruals | 62.0 | 43.9 |
|  | 253.3 | 255.3 |

All trade and other payables are current in nature. The carrying amounts of trade and other payables are considered to be the same as their fair

values, due to their short-term nature.

12

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

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Annual Report and Accounts 2026

167

27 Retirement benefit schemes

The Group operates retirement beneﬁt schemes for the employees of the Group, consisting of a deﬁned contribution plan and a legacy deﬁned

beneﬁt plan.

In July 2021, following the completion of a review of the Group’s pension arrangements, a consultation process with active members was launched.

The consultation process concluded during October 2021 and, with eﬀect from 31 October 2021, the Group closed both its schemes to future

accrual: the Saga Pension Scheme (its deﬁned beneﬁt plan) and the Saga Workplace Pension Plan (its deﬁned contribution plan). In their place,

the Group launched a new deﬁned contribution pension scheme arrangement, operated as a master trust. This move served to reduce the risk

of further deﬁcits developing in the future on the deﬁned beneﬁt scheme, while moving to a fairer scheme for all colleagues.

a) Defined contribution plans

There was one deﬁned contribution scheme in the Group at 31 January 2026 (2025: one). The total charge for the year in respect of the deﬁned

contribution scheme was £4.8m (2025: £5.2m). The assets of this scheme are held separately from those of the Group in funds under the

control of Trustees.

b) Defined benefit plan

The Group operated a funded deﬁned beneﬁt scheme, the Saga Pension Scheme, which was closed to future accrual on 31 October 2021. From

1 November 2021, members moved from active to deferred status, with future indexation of deferred pensions before retirement measured by

reference to the Consumer Price Index (

CPI

). There will be no further service charges relating to the scheme and no future monthly employer

contributions for current service.

The scheme is governed by the employment laws of the UK. The level of beneﬁts provided depends on the member’s length of service and

average salary while a member of the scheme. The scheme requires contributions to be made to a separately administered fund which is

governed by a Board of Trustees and consists of an equal number of employer and employee representatives. The Board of Trustees is

responsible for the administration of the plan assets and for the deﬁnition of the investment strategy.

The long-term investment objectives of the Trustees and the Group are to limit the risk of the assets failing to meet the liabilities of the scheme

over the long term, and to maximise returns consistent with an acceptable level of risk so as to control the long-term costs of the scheme.

To meet those objectives, the scheme’s assets are invested in diﬀerent categories of assets, with diﬀerent maturities designed to match

liabilities as they fall due. The investment strategy will continue to evolve over time and is expected to match the liability proﬁle increasingly

closely. The pension liability is exposed to inﬂation rate risks and changes in the life expectancy of members. As the plan assets include

investments in quoted equities, the Group is exposed to equity market risk. The Group provided super security to the Trustees of the scheme,

which ranks before any liabilities under the senior facilities agreement (as detailed in Note 30). The value of the security was increased from

being capped at £47.5m, to being capped at £51.4m, under the latest triennial valuation of the scheme at 31 January 2023, which was completed

in January 2025.

The fair value of the assets and present value of the obligations of the Saga deﬁned beneﬁt scheme are as follows:

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Fair value of scheme assets | 204.1 | 200.1 |
| Present value of defined benefit obligation | (229.5) | (239.9) |
| Defined benefit scheme liability | (25.4) | (39.8) |

The present values of the deﬁned beneﬁt obligation were measured using the projected unit credit valuation method.

During the year ended 31 January 2026, the net liability position of the Saga scheme reduced by £14.4m, resulting in an overall scheme deﬁcit

of £25.4m, mainly as a result of recovery plan contributions of £5.8m being paid by the Group; a Section 75 debt settlement of £3.2m in relation

to the completion of the disposal of the Group’s Insurance Underwriting business, AICL; the adoption of the latest cash commutation factors

(eﬀective from July 2025), which led to a decrease in the value placed on the deferred liabilities; and a reduction in the value placed on the

liabilities as a result of increases in bond yields over the year. The latter was partially oﬀset by the movement in matching assets held by the

scheme, which also decreased. The £5.8m deﬁcit funding contributions were paid by the Group under a recovery plan agreed under the triennial

valuation of the scheme at 31 January 2023.

The movements observed in the scheme’s assets and obligations were impacted by macroeconomic factors during the year, when actual

inﬂation levels reduced compared to recent years, high-quality long-term corporate bond yields remained volatile and there continues to be

rising cost of living pressures. The present value of deﬁned beneﬁt obligations decreased by £10.4m to £229.5m, primarily as a result of

increases in bond yields over the year. The fair value of scheme assets increased by £4.0m, to £204.1m, largely driven by the recovery plan and

Section 75 contributions.

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#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

#### 27 Retirement benefit schemes continued

b) Defined benefit plan continued

Saga plc

Annual Report and Accounts 2026

168

The following table summarises the components of the net beneﬁt expense recognised in the income statement, OCI and amounts recognised

in the statement of ﬁnancial position for the scheme for the year ended 31 January 2026:

|  |  |  |  |
| --- | --- | --- | --- |
|  |  |  | Defined |
|  | Fair value | Defined | benefit |
|  | of scheme | benefit | scheme |
|  | assets | obligation | liability |
|  | £m | £m | £m |
| 1 February 2025 | 200.1 | (239.9) | (39.8) |
| Pension cost charge to income statement |  |  |  |
| Net interest | 10.9 | (13.0) | (2.1) |
| Included in income statement | 10.9 | (13.0) | (2.1) |
| Return on plan assets (excluding amounts included in net interest expense) | (8.4) | – | (8.4) |
| Actuarial changes arising from changes in financial assumptions | – | 10.7 | 10.7 |
| Actuarial changes arising from changes in demographic assumptions | – | (0.5) | (0.5) |
| Experience adjustments | – | 5.7 | 5.7 |
| Subtotal included in OCI | (8.4) | 15.9 | 7.5 |
| Benefits paid | (7.5) | 7.5 | – |
| Section 75 contribution from AICL (see Note 38a) | 3.2 | – | 3.2 |
| Total contributions by employer | 5.8 | – | 5.8 |
| At 31 January 2026 | 204.1 | (229.5) | (25.4) |

The following table summarises the components of the net beneﬁt expense recognised in the income statement, OCI and amounts recognised

in the statement of ﬁnancial position for the scheme for the year ended 31 January 2025:

|  |  |  |  |
| --- | --- | --- | --- |
|  |  |  | Defined |
|  | Fair value | Defined | benefit |
|  | of scheme | benefit | scheme |
|  | assets | obligation | liability |
|  | £m | £m | £m |
| 1 February 2024 | 204.5 | (252.4) | (47.9) |
| Pension cost charge to income statement |  |  |  |
| Net interest | 10.2 | (12.5) | (2.3) |
| Included in income statement | 10.2 | (12.5) | (2.3) |
| Return on plan assets (excluding amounts included in net interest expense) | (13.0) | – | (13.0) |
| Actuarial changes arising from changes in financial assumptions | – | 18.1 | 18.1 |
| Actuarial changes arising from changes in demographic assumptions | – | 0.4 | 0.4 |
| Experience adjustments | – | (0.9) | (0.9) |
| Subtotal included in OCI | (13.0) | 17.6 | 4.6 |
| Benefits paid | (7.4) | 7.4 | – |
| Total contributions by employer | 5.8 | – | 5.8 |
| At 31 January 2025 | 200.1 | (239.9) | (39.8) |

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Annual Report and Accounts 2026

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The major categories of assets in the scheme are as follows:

|  |  |  |
| --- | --- | --- |
|  | 2026 | 2025 |
|  | £m | £m |
| Equities | 59.2 | 49.9 |
| Bonds | 81.6 | 83.6 |
| Property and alternatives | 33.6 | 55.5 |
| Hedge funds | 21.1 | 6.1 |
| Insured annuities | 2.9 | 3.0 |
| Cash and other | 5.7 | 2.0 |
| Total | 204.1 | 200.1 |

Equities, bonds, property and hedge funds are not quoted in active markets. Unit prices of approximately 17% of the assets were not available

at 31 January 2026 and were based on unit prices prior to the statement of ﬁnancial position date (2025: approximately 28%). The impacts of

COVID-19 over the past six years, and the Russia-Ukraine conﬂict, increased the level of uncertainty and volatility in global ﬁnancial markets.

While the ultimate extent of the eﬀect of this on the asset portfolio is not possible to quantify, management used the latest available fund pricing

data to derive the valuations of assets which are not quoted in active markets. Where assets do not have an observable market price,

approximate techniques were used by the valuer to arrive at a valuation.

The scheme’s investment strategy is to invest broadly 60% in return-seeking assets and 40% in matching assets (mainly government bonds).

This strategy reﬂects the scheme’s liability proﬁle and the Trustees’ and Group’s attitude to risk. The scheme’s investments include interest rate

and inﬂation hedging. The Trustees’ investment strategy also includes investing in liability-driven investment, the value of which will increase with

decreases in interest rates and will move with inﬂation expectations. During the year, the scheme hedged around 85% of interest rate risk and

inﬂation risk of the liabilities.

Included within bonds is a hedging component totalling £81.6m (2025: £83.6m). The property and alternatives category includes illiquid credit

funds totalling £33.6m (2025: £47.0m) held as part of the return-seeking asset portfolio.

The pension scheme has not invested in any of the Group’s own ﬁnancial instruments.

The principal assumptions used in determining pension beneﬁt obligations for the scheme are shown below:

|  |  |  |
| --- | --- | --- |
|  | 2026 | 2025 |
| Real rate of increase of pensions in payment | 2.90% | 3.10% |
| Real rate of increase of pensions in deferment | 3.00% | 3.00% |
| Discount rate – pensioner | 5.60% | 5.45% |
| Discount rate – non-pensioner | 5.80% | 5.50% |
| RPI inflation – pensioner | 3.00% | 3.30% |
| RPI inflation – non-pensioner | 3.15% | 3.15% |
| CPI inflation – pensioner | 2.75% | 3.00% |
| CPI inflation – non-pensioner | 3.00% | 2.95% |
| Life expectancy of a member retiring in 20 years’ time at age 60 – Male | 26.7 yrs | 26.4 yrs |
| Life expectancy of a member retiring in 20 years’ time at age 60 – Female | 28.7 yrs | 28.6 yrs |
| Mortality base tables |  |  |
| Continuous Mortality Investigation (  CMI  ) Standard tables – Male (all amounts) | S3PA | S3PA |
| CMI standard tables – Female (middle amounts) | S3PA | S3PA |
| Scheme specific adjustment – Active male | n/a | n/a |
| Scheme specific adjustment – Active female | n/a | n/a |
| Scheme specific adjustment – Deferred male | 116% | 116% |
| Scheme specific adjustment – Deferred female | 116% | 116% |
| Scheme specific adjustment – Pensioner male | 106% | 106% |
| Scheme specific adjustment – Pensioner female | 111% | 111% |

The discount rate assumption is used to calculate the deﬁned beneﬁt obligation. The rate is derived from high-quality corporate bonds, generally

regarded as those with an AA rating. As in the prior year, management opted to use the XPS Single Agency curve for deriving the discount rate

assumptions at January 2026.

In recent years, management made an allowance for inﬂation risk premium of 0.2% due to the scheme losing some of its inﬂation hedge.

The inﬂation risk premium of 0.2% was retained for the valuation at 31 January 2026.

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#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

#### 27 Retirement benefit schemes continued

b) Defined benefit plan continued

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Annual Report and Accounts 2026

170

Mortality assumptions are set using standard tables based on speciﬁc experience, where available, and allow for future mortality improvements.

The scheme assumption is that a member currently aged 60 will live, on average, for a further 25.1 years if they are male and, on average, for a

further 27.1 years if they are female. For the valuation at 31 January 2026, mortality assumptions were based on the latest data released by the

CMI, being their CMI\_2024 data model. The CMI 2024 model introduces an overlay function that models the rise and subsequent fall in mortality

rates due to the COVID-19 pandemic, with no weighting parameter. This has acted to marginally increase the value of the liabilities in the scheme.

A quantitative sensitivity analysis for signiﬁcant assumptions at 31 January 2026 and their impact on the scheme liabilities is as follows:

|  |  |
| --- | --- |
|  |  |
| Assumptions | Discount rate | | Future inflation | | Life expectancy at age 65 | |
| Sensitivity | +/– 0.25% | | +/– 0.25% | | +/– 1 year | |
|  | Increase | Decrease | Increase | Decrease | Increase | Decrease |
| Impact £m | (8.9) | 9.4 | 4.8 | (5.1) | 5.6 | (5.7) |

Note: a positive impact represents an increase in the net deﬁned beneﬁt liability.

The sensitivity analyses are based on a change in an assumption, while holding all other assumptions constant. When calculating the sensitivity

of the deﬁned beneﬁt obligation to signiﬁcant actuarial assumptions, the same method was applied as when calculating the pension liability

recognised within the statement of ﬁnancial position. The methods and types of assumption used in preparing the sensitivity analysis did not

change compared with the prior period.

The expected contribution in respect of the accrual of beneﬁts payable to the scheme for the next ﬁnancial year is £nil and the average duration

of the deﬁned beneﬁt plan obligation at the end of the reporting period reduced slightly from 17 years, down to 16-17 years. Formal actuarial

valuations take place every three years for the scheme. The assumptions adopted for actuarial valuations are determined by the Trustees,

agreed with the Group, and are normally more prudent than the assumptions adopted for IAS 19 purposes, which are a best estimate. Where a

funding deﬁcit is identiﬁed, the Group and the Trustees may agree a deﬁcit recovery plan to pay additional contributions above those needed to

fund the scheme.

The Group’s latest approved triennial valuation of the Saga Scheme deﬁned beneﬁt plan at 31 January 2023 was completed in January 2025.

Saga, and certain guarantor subsidiaries in the Group, provided super security to the Trustees of the scheme, which ranks before any liabilities

under the Group’s bank facilities. The value of the security was increased from being capped at £47.5m, to being capped at £51.4m under the

latest triennial valuation. Further to this valuation, a recovery plan is in place for the scheme. Under an agreed deﬁcit recovery plan totalling

£62.0m, the Group made additional payments of £5.8m during the years ended 31 January 2026 and 31 January 2025 and will make annualised

payments of £5.8m rising to £7.2m over the next seven ﬁnancial years, with the last payment being made on 30 November 2032. In addition,

the current annual recovery plan payments changed to equal quarterly payments with eﬀect from the 28 February 2025 payment.

The total expected contribution in the year ending 31 January 2027 is £5.8m and relates entirely to the recovery payment.

The Group also agreed to pay additional amounts into an escrow account, should asset returns fall below an agreed level over set periods of time.

Dependent upon the level of return on the scheme’s assets between 31 January 2023 and 31 January 2033, any amount in the escrow account

will be released to either the Group, or the scheme, by 30 June 2033.

In October 2024, the Group agreed certain amendments with the Trustees in order to permit, among other things, the guarantees to be

granted in relation to the disposal of the Group’s Insurance Underwriting business and the establishment of the Aﬃnity Partnership with Ageas

(Note 38a). On completion of the disposal of the Group’s Insurance Underwriting business, AICL, a Section 75 contribution in relation to its share

of the scheme’s liabilities of £3.2m was triggered.

In January 2025, the Group agreed certain amendments with the Trustees in order to permit, among other things, the completion of reﬁnancing

of the Group’s corporate debt (Note 30). One of the amendments agreed was an increase in the super security from being capped at £47.5m,

to being capped at £51.4m (see above).

A High Court legal ruling in June 2023 (Virgin Media Limited v NTL Pension Trustees II Limited) decided that certain rule amendments were

invalid if they were not accompanied by the correct actuarial Section 37 certiﬁcate conﬁrmation. While the ruling only applied to the speciﬁc

pension scheme in question, it could be expected to apply across other pension schemes that were contracted out on a salary-related basis and

made amendments between 6 April 1997 and 6 April 2016. The ruling was appealed but, in July 2024, the Court of Appeal dismissed the appeal.

On 5 June 2025, the Government announced that they will introduce legislation to give aﬀected pension schemes the ability to retrospectively

obtain written actuarial conﬁrmation that historic beneﬁt changes met the necessary standards.

On 2 September 2025, the Government published draft amendments to the Pensions Scheme Bill, which would give aﬀected pension schemes

the ability to retrospectively obtain written actuarial conﬁrmation that historical beneﬁt changes met the necessary standards. The draft

legislation will need to be agreed by both Houses of Parliament before it passes into law; however, no additional liabilities are now expected to

arise as a result of the Virgin Media court ruling.

The Group is considering the implications of the case on its deﬁned beneﬁt scheme. At 31 January 2026, the deﬁned beneﬁt obligation for the

Group’s scheme was calculated on the basis of the pension beneﬁts currently being administered. The Group has not, as yet, assessed any

potential impact due to the court ruling. However, the Group received initial legal advice, which suggests that there is no reason, based on

the checks carried out, to assume that any historical scheme changes were not validly made, and that it is reasonable for the Trustees to take

no further action at this stage. Any subsequent developments following the Court of Appeal’s judgement will be monitored by the Group.

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Annual Report and Accounts 2026

171

28 Insurance and reinsurance contract liabilities and assets

a) Reconciliation of opening and closing balances

The following tables reconcile the opening and closing balances held in relation to insurance and reinsurance contracts (Note 38a):

|  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- |
|  | Liabilities for | | Liabilities for | |  |
|  | remaining coverage | | incurred claims | |  |
|  |  |  | Estimate of |  |  |
|  | Excluding |  | the present |  |  |
|  | loss | Loss | value of future | Risk |  |
|  | component | component | cash flows | adjustment | Total |
|  | £m | £m | £m | £m | £m |
| At 1 February 2025 |  |  |  |  |  |
| Insurance contract liabilities | (46.3) | (1.8) | (235.9) | (33.7) | (317.7) |
| Insurance revenue (Note 38a) | 66.6 | – | – | – | 66.6 |
| Incurred claims and related expenses | – | 2.3 | (54.2) | (3.8) | (55.7) |
| Changes to liabilities for incurred claims | – | – | 11.6 | 6.2 | 17.8 |
| Insurance acquisition cash flows expensed | (13.5) | – | – | – | (13.5) |
| Losses on onerous contracts and changes in such losses | – | (6.5) | – | – | (6.5) |
| Other incurred insurance service expenses | – | – | (4.6) | – | (4.6) |
| Insurance service (expenses)/income (Note 38a) | (13.5) | (4.2) | (47.2) | 2.4 | (62.5) |
| Insurance finance expense (Note 38a) | – | – | (4.6) | (0.7) | (5.3) |
| Total changes in the consolidated income statement | 53.1 | (4.2) | (51.8) | 1.7 | (1.2) |
| Cash flows |  |  |  |  |  |
| Premiums received | (78.4) | – | – | – | (78.4) |
| Insurance acquisition cash flows incurred | 13.5 | – | – | – | 13.5 |
| Claims and other expenses paid | – | – | 64.8 | – | 64.8 |
| Total cash flows | (64.9) | – | 64.8 | – | (0.1) |
| Disposed of with subsidiary undertaking | 58.1 | 6.0 | 222.9 | 32.0 | 319.0 |
| At 31 January 2026 |  |  |  |  |  |
| Insurance contract liabilities (Note 38a) | – | – | – | – | – |

|  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- |
|  | Assets for | | Amounts recoverable | |  |
|  | remaining coverage | | on incurred claims | |  |
|  |  |  | Estimate of |  |  |
|  | Excluding |  | the present |  |  |
|  | loss-recovery | Loss-recovery | value of future | Risk |  |
|  | component | component | cash flows | adjustment | Total |
|  | £m | £m | £m | £m | £m |
| At 1 February 2025 |  |  |  |  |  |
| Reinsurance contract (liabilities)/assets | (9.3) | – | 88.9 | 28.2 | 107.8 |
| Allocation of reinsurance premiums | (4.7) | – | – | – | (4.7) |
| Amounts recoverable for incurred claims and |  |  |  |  |  |
| other expenses | – | – | 2.6 | 0.1 | 2.7 |
| Changes to amounts recoverable for incurred claims | – | – | (0.6) | (2.8) | (3.4) |
| Effect of changes in the risk of non-performance of |  |  |  |  |  |
| reinsurance contracts | – | – | (0.2) | – | (0.2) |
| Net (expense)/income from reinsurance contracts |  |  |  |  |  |
| (Note 38a) | (4.7) | – | 1.8 | (2.7) | (5.6) |
| Reinsurance finance income (Note 38a) | – | – | 1.6 | 0.6 | 2.2 |
| Total changes in the consolidated income statement | (4.7) | – | 3.4 | (2.1) | (3.4) |
| Cash flows |  |  |  |  |  |
| Premiums paid | 2.5 | – | – | – | 2.5 |
| Amounts received | – | – | (3.3) | – | (3.3) |
| Total cash flows | 2.5 | – | (3.3) | – | (0.8) |
| Disposed of with subsidiary undertaking | 11.5 | – | (89.0) | (26.1) | (103.6) |
| At 31 January 2026 |  |  |  |  |  |
| Reinsurance contract (liabilities)/assets (Note 38a) | – | – | – | – | – |

In the year to 31 January 2025, the Insurance Underwriting business was classiﬁed as a discontinued operation. As a result, insurance and

reinsurance contract liabilities and assets at 31 January 2025 were reclassiﬁed as liabilities directly associated with assets held for sale and

assets held for sale respectively

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#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

#### 28 Insurance and reinsurance contract liabilities and assets continued

a) Reconciliation of opening and closing balances continued

Saga plc

Annual Report and Accounts 2026

172

|  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- |
|  | Liabilities for | | Liabilities for | |  |
|  | remaining coverage | | incurred claims | |  |
|  |  |  | Estimate of |  |  |
|  | Excluding |  | the present |  |  |
|  | loss | Loss | value of future | Risk |  |
|  | component | component | cash flows | adjustment | Total |
|  | £m | £m | £m | £m | £m |
| At 1 February 2024 |  |  |  |  |  |
| Insurance contract liabilities | (56.6) | (16.1) | (286.4) | (40.2) | (399.3) |
| Insurance revenue (Note 38a) | 197.1 | – | – | – | 197.1 |
| Incurred claims and related expenses | – | 20.7 | (148.1) | (7.1) | (134.5) |
| Changes to liabilities for incurred claims | – | – | 37.0 | 15.5 | 52.5 |
| Insurance acquisition cash flows expensed | (22.7) | – | – | – | (22.7) |
| Losses on onerous contracts and changes in such losses | – | (6.4) | – | – | (6.4) |
| Other incurred insurance service expenses | – | – | (13.2) | – | (13.2) |
| Insurance service (expenses)/income (Note 38a) | (22.7) | 14.3 | (124.3) | 8.4 | (124.3) |
| Insurance finance expense (Note 38a) | – | – | (13.6) | (1.9) | (15.5) |
| Total changes in the consolidated income statement | 174.4 | 14.3 | (137.9) | 6.5 | 57.3 |
| Cash flows |  |  |  |  |  |
| Premiums received | (186.8) | – | – | – | (186.8) |
| Insurance acquisition cash flows incurred | 22.7 | – | – | – | 22.7 |
| Claims and other expenses paid | – | – | 188.4 | – | 188.4 |
| Total cash flows | (164.1) | – | 188.4 | – | 24.3 |
| At 31 January 2025 |  |  |  |  |  |
| Insurance contract liabilities | (46.3) | (1.8) | (235.9) | (33.7) | (317.7) |

|  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- |
|  | Assets for | | Amounts recoverable | |  |
|  | remaining coverage | | on incurred claims | |  |
|  |  |  | Estimate of |  |  |
|  | Excluding |  | the present |  |  |
|  | loss-recovery | Loss-recovery | value of future | Risk |  |
|  | component | component | cash flows | adjustment | Total |
|  | £m | £m | £m | £m | £m |
| At 1 February 2024 |  |  |  |  |  |
| Reinsurance contract (liabilities)/assets | (3.1) | 1.3 | 141.3 | 33.7 | 173.2 |
| Allocation of reinsurance premiums | (17.1) | – | – | – | (17.1) |
| Amounts recoverable for incurred claims and other expenses | – | (1.5) | (11.3) | 3.7 | (9.1) |
| Changes to amounts recoverable for incurred claims | – | – | (32.5) | (10.8) | (43.3) |
| Loss-recovery on onerous underlying contracts and |  |  |  |  |  |
| adjustments | – | 0.2 | – | – | 0.2 |
| Effect of changes in the risk of non-performance of |  |  |  |  |  |
| reinsurance contracts | – | – | 2.1 | – | 2.1 |
| Net expense from reinsurance contracts (Note 38a) | (17.1) | (1.3) | (41.7) | (7.1) | (67.2) |
| Reinsurance finance income (Note 38a) | – | – | 5.7 | 1.6 | 7.3 |
| Total changes in the consolidated income statement | (17.1) | (1.3) | (36.0) | (5.5) | (59.9) |
| Cash flows |  |  |  |  |  |
| Premiums paid | 10.9 | – | – | – | 10.9 |
| Amounts received | – | – | (16.4) | – | (16.4) |
| Total cash flows | 10.9 | – | (16.4) | – | (5.5) |
| At 31 January 2025 |  |  |  |  |  |
| Reinsurance contract (liabilities)/assets | (9.3) | – | 88.9 | 28.2 | 107.8 |

In the year to 31 January 2025, the Insurance Underwriting business was classiﬁed as a discontinued operation. As a result, insurance and

reinsurance contract liabilities and assets at 31 January 2025 were reclassiﬁed as liabilities directly associated with assets held for sale and

assets held for sale respectively.

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Annual Report and Accounts 2026

173

b) Insurance finance income or expense

The following table provides further detail on insurance ﬁnance income or expenses arising from insurance and reinsurance contracts:

|  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- |
|  | 2026 | | | 2025 | | |
|  | Insurance |  |  | Insurance |  |  |
|  | contracts | Reinsurance |  | contracts | Reinsurance |  |
|  | (gross) | contracts | Net | (gross) | contracts | Net |
|  | £m | £m | £m | £m | £m | £m |
| Unwind of discounting of liabilities for incurred claims | (4.9) | 2.1 | (2.8) | (15.5) | 7.9 | (7.6) |
| Impact of change in the discount rate on liabilities for |  |  |  |  |  |  |
| incurred claims: Non-PPOs | (0.4) | 0.3 | (0.1) | 1.3 | (0.7) | 0.6 |
| Impact of change in the discount rate on liabilities for |  |  |  |  |  |  |
| incurred claims: PPOs | 6.7 | (4.7) | 2.0 | 8.7 | (5.8) | 2.9 |
| Impact of change in carer wage inflation assumption for |  |  |  |  |  |  |
| PPO liabilities for incurred claims | (6.7) | 4.5 | (2.2) | (10.0) | 5.9 | (4.1) |
| Net finance (expense)/income from insurance and |  |  |  |  |  |  |
| reinsurance contracts | (5.3) | 2.2 | (3.1) | (15.5) | 7.3 | (8.2) |

Insurance ﬁnance income or expenses are conceptually comparable to investment income or expenses arising from ﬁnancial assets held within

the Insurance Underwriting business:

•

The expense created by the unwind of discounting of liabilities for incurred claims is conceptually similar to interest income derived from

financial assets.

•

The impact of the change in the discount rate on liabilities for incurred claims is conceptually similar to fair value gains or losses arising on

financial assets, with both significantly impacted by changes in market interest rates.

However, the relevant amounts may diﬀer for the following reasons:

•

Insurance finance income or expenses arose solely from liabilities for incurred claims and corresponding reinsurance assets, whereas the

financial assets held within the Insurance Underwriting business supported the Group’s wider insurance liabilities (including liabilities for

remaining coverage) and capital requirements. This led to differences between the value and duration characteristics of those financial

assets and those of the liabilities for incurred claims which, in turn, led to differences between the investment income or expenses arising

from those financial assets and insurance finance income or expense.

•

Investment income or expenses included compensation for credit risk associated with the financial assets, with any change in credit risk

being reflected in fair value gains or losses on those securities. Credit risk was explicitly excluded from the IFRS 17 discount rate and,

therefore, there was no corresponding effect on insurance finance income or expense.

29 Contract liabilities

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Deferred revenue (Note 3b) | 252.2 | 176.8 |
|  | 252.2 | 176.8 |
| Current | 183.2 | 171.7 |
| Non-current | 69.0 | 5.1 |
|  | 252.2 | 176.8 |

Deferred revenue primarily comprises advance amounts received from customers within the Travel segment for cruises and holidays booked,

but not travelled, with departure dates after the reporting date; insurance premium street pricing adjustments and revenues received in

advance in the Insurance segment in respect of insurance policies with a cover start date after the reporting date (where the policy was not

underwritten by the Group); and motor and home insurance Aﬃnity Partnership consideration received from Ageas (Note 38a). All represent

the deferral of revenue for performance obligations not yet satisﬁed at the end of the year.

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#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

Saga plc

Annual Report and Accounts 2026

174

30 Loans and borrowings

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Bond | – | 250.0 |
| Term loan | 335.0 | – |
| DDTL | – | – |
| Ocean Cruise ship loans | 289.2 | 344.8 |
| Loan facility provided by Roger De Haan | – | 75.0 |
| RCF | – | – |
| Accrued interest and fees payable | 7.5 | 5.1 |
|  | 631.7 | 674.9 |
| Less: deferred issue costs | (23.8) | (12.7) |
|  | 607.9 | 662.2 |

Bonds, RCF, term loan, DDTL and the loan facility provided by Roger De Haan

On 30 January 2025, the Group announced that it had secured new credit facilities to reﬁnance its corporate debt in full. The new facilities,

agreed by Saga Mid Co Limited, and provided by HPS Funds, comprised: a £335.0m term loan, a £100.0m DDTL and a £50.0m RCF.

Closing of the new credit facilities was subject to customary conditions and took place on 27 February 2025, together with the repurchase,

repayment and cancellation of the £250.0m senior unsecured notes, the £85.0m loan facility provided by Roger De Haan and the existing

£50.0m RCF.

On 15 May 2025, as a continuation of the reﬁnancing, the Group syndicated the new £50.0m RCF, originally provided by HPS Funds, to NatWest

and Barclays. Under the revised structure, NatWest and Barclays committed a combined £33.4m to the RCF, while the remaining £16.6m was

reallocated to HPS Funds DDTL, increasing its total commitment from £100.0m to £116.6m.

At 31 January 2026, the Group’s ﬁnancing facilities consisted of a £335.0m term loan, a £116.6m DDTL and a £33.4m RCF. The term loan and

DDTL both mature on 29 January 2031 and the RCF matures on 29 January 2029. The RCF and DDTL were undrawn at 31 January 2026.

i) Bonds

In May 2024, the Group repaid in full its £150.0m 2024 senior unsecured bond.

As a result of the Group securing new credit facilities on 30 January 2025 (see below), and drawing down on these on 27 February 2025,

the 2026 senior unsecured bond was repaid in full, cancelled and de-listed.

The 2026 and 2024 bonds were both listed on the Irish Stock Exchange (Euronext Dublin). The 2026 and 2024 bonds were both guaranteed

by Saga Services Limited and Saga Mid Co Limited.

Interest on the 2026 corporate bond was incurred at an annual interest rate of 5.5%. Interest on the 2024 corporate bond was incurred at an

annual interest rate of 3.375%.

Accrued interest payable on the Group’s bond at 31 January 2025 was £0.6m.

ii) Former RCF

Interest payable on the Group’s former RCF, if drawn down, was incurred at a variable rate of Sterling Overnight Index Average (

SONIA

) plus

a bank margin that was linked to the Group’s former leverage ratio calculation

13

.

In March 2024, the Group concluded discussions with the lenders associated with the former RCF to increase the Group’s ﬁnancial ﬂexibility.

As a result, the following amendments were agreed, in addition to smaller, immaterial changes:

•

Increase to the former leverage ratio calculation

13

for all remaining testing periods to 6.25x.

•

Quarterly covenant testing, irrespective of whether the loan is drawn.

•

The introduction of a restriction whereby, post repayment of the 2024 bond, no utilisation of the facility is permitted if free liquidity is

below £40.0m.

•

Consent requirement for any early repayment of corporate debt or payment of shareholder dividends.

In September 2024, the Group concluded further discussions with the lenders associated with the former RCF to further increase the Group’s

ﬁnancial ﬂexibility. As a result, the following amendments were agreed, in addition to other smaller changes:

•

Extension of the expiry date of the facility from 31 May 2025 to 31 March 2026.

•

Former leverage ratio calculation

13

test for all remaining testing periods reduced to 6.0x, based on a revised definition of the calculation,

which was to be performed on a Group basis inclusive of amounts relating to the Ocean Cruise business.

13

The Group’s former leverage ratio test was calculated as the ratio of the sum of the carrying values of the Group’s debt facilities less the amount of Available Cash it held, to an

adjusted Trading EBITDA that excluded the impact of IFRS 9 ‘Financial Instruments’, IFRS 15 ‘Revenue Recognition’, IFRS 16 ‘Leases’ and IFRS 17 ‘Insurance Contracts’ and acted

as the denominator in the leverage ratio covenant calculation applicable to the RCF that was in place at 31 January 2025. Refer to the Alternative Performance Measures Glossary

on pages 194-196 for the full definition and explanation of Available Cash and Trading EBITDA

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Annual Report and Accounts 2026

175

In November 2024, certain amendments were agreed in order to permit, among other things, the guarantees to be granted in relation to the

disposal of the Group’s Insurance Underwriting business and the establishment of the Aﬃnity Partnership with Ageas (Note 38a).

In December 2024, the Group drew down £20.0m of its RCF. This amount was repaid in January 2025.

At 31 January 2025, the Group’s £50.0m RCF was undrawn. Accrued fees payable on the Group’s RCF at 31 January 2025 were £0.3m.

At 31 January 2025, the RCF was subject to covenants that are measured quarterly in April, July, October and January, being Net Debt

14

to

Adjusted Trading EBITDA

14

of a maximum of 6.0x and interest cover of a minimum of 3.0x, based on measures as deﬁned in the facility

agreement, which are adjusted from the equivalent IFRS amounts. The ratio of Net Debt

14

to Adjusted Trading EBITDA

14

at 31 January 2025 was

4.7x and interest cover was 4.3x. The Group complied with the ﬁnancial covenants of its borrowing facilities during the prior year.

As a result of the Group securing new credit facilities on 30 January 2025 (see below), and drawing down on these on 27 February 2025,

the former RCF was cancelled at that date.

iii) Loan facility provided by Roger De Haan

In April 2023, the Group entered into a forward starting loan facility provided by Roger De Haan, commencing on 1 January 2024, under which

the Group could draw down up to £50.0m with 30 days’ notice to support liquidity needs and speciﬁcally the repayment of £150.0m bonds

maturing in May 2024. The facility was provided on an arm’s-length basis and was guaranteed by Saga plc, Saga Mid Co Limited and Saga

Services Limited. Per the original terms of agreement, interest accrued on the drawn total of the facility at a rate of 10% and was payable on the

last day of the period of the loan. The facility was originally due to mature on 30 June 2025, at which point any outstanding amounts, including

interest, were due to be repaid. The facility was subject to a 2% arrangement fee, payable on entering the arrangement. A drawdown fee of 2%

on any amount drawn down under the facility was payable on the drawing date; and milestone fees of 2% on any uncancelled amount of the facility

became payable on 31 March 2024 and 31 December 2024 respectively.

In September 2023, the Group agreed an increase and extension to the existing loan facility provided by Roger De Haan. The increase was for

the value of £35.0m, taking the total facility to £85.0m, and the facility was extended to expire on 31 December 2025, previously 30 June 2025.

The interest rate paid on funds on the drawn total under this facility to ﬁnance the repayment of notes issued by Saga, or to provide cash

collateral demanded by providers of bonding facilities to the Group, remained at 10%, but increased to 18% for any amounts drawn to support

general corporate purposes. In addition, the previous arrangement and milestone fees of 2% remained payable; however, the drawdown fee

of 2% increased to 5% for drawdowns for general corporate purposes. The amended facility was provided on the basis of certain conditions

being met, including that:

•

no professional advisers were to be appointed to or retained by Saga without prior approval of the Board; and

•

no incremental financial indebtedness, over and above the facilities already in place, was to be incurred by Group companies, including

contracts classed as finance lease arrangements under previous IFRS.

In April 2024, a reduction of the notice period required for drawdown of the loan, to 10 business days, was agreed, in addition to a further

extension to the termination date of the facility, from 31 December 2025 to 30 April 2026.

In May 2024, the Group drew down £75.0m of the loan facility provided by Roger De Haan.

In September 2024, an increase to the maximum number of permitted facility utilisation requests was also agreed, from three to 10.

In November 2024, certain amendments were agreed in order to permit, among other things, the guarantees to be granted in relation to the

disposal of the Group’s Insurance Underwriting business and the establishment of the Aﬃnity Partnership with Ageas (Note 38a).

At 31 January 2025, the Group had drawn £75.0m of its £85.0m loan facility provided by Roger De Haan. Accrued interest payable on the loan

facility provided by Roger De Haan at 31 January 2025 was £1.8m.

As a result of the Group securing new credit facilities on 30 January 2025 (see below), and drawing down on these on 27 February 2025, the loan

facility provided by Roger De Haan was repaid and cancelled at that date.

iv) Refinancing of corporate debt

On 30 January 2025, the Group announced that it had secured new credit facilities to reﬁnance its corporate debt in full. The new facilities,

agreed by Saga Mid Co Limited, with HPS Funds comprised:

•

a £335.0m term loan facility that was to be drawn to:

–

repay the £250.0m senior unsecured bond, maturing July 2026;

–

repay the £75.0m drawings under the £85.0m loan facility provided by Roger De Haan, maturing April 2026; and

–

partially fund transaction costs;

•

a £100.0m DDTL facility that is available for three years and may be drawn for certain purposes, including the repayment of amortisation

within the Ocean Cruise ship debt facilities, mergers and acquisitions, and capital investment; and

•

a £50.0m RCF.

On 15 May 2025, as a continuation of the reﬁnancing, the Group syndicated the new £50.0m RCF, originally provided by HPS Funds, to NatWest

and Barclays. Under the revised structure, NatWest and Barclays committed a combined £33.4m to the RCF, while the remaining £16.6m was

reallocated to HPS Funds DDTL, increasing its total commitment from £100.0m to £116.6m.

14

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

![]()

#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

#### 30 Loans and borrowings continued

Bonds, RCF, term loan, DDTL and the loan facility provided by Roger De Haan continued

iv) Refinancing of corporate debt continued

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Annual Report and Accounts 2026

176

The term loan and DDTL loan facilities mature in January 2031 and are subject to a margin ratchet based on the Group net Leverage Ratio

15

(ranging from 625bps to 700bps), priced with an initial margin of 675bps over SONIA, which will reduce as the Group de-levers. The initial

blended pro forma interest rate was around 7.6% in combination with the Ocean Cruise ship debt facilities, which were retained on existing

terms. Interest payable under the RCF is at SONIA plus an initial margin of 3.5%, with the margin reducing as the Group de-levers.

Under the new credit facilities:

•

the term loan and DDTL are subject to a covenant test that is measured quarterly in April, July, October and January, being Net Debt

15

to

Consolidated Pro Forma EBITDA

15

of a maximum of 8.0x, based on measures as defined in the facilities agreements, adjusted from the

equivalent IFRS amounts; and

•

the RCF is also subject to a covenant, tested quarterly in April, July, October and January, being Net Debt

15

to Consolidated Pro Forma

EBITDA

15

of a maximum of 8.8x, based on measures as defined in the facility agreement, adjusted from the equivalent IFRS amounts.

Closing of the new credit facilities was subject to customary conditions and took place on 27 February 2025, together with the repurchase,

repayment and cancellation of the £250.0m senior unsecured notes, the £85.0m loan facility provided by Roger De Haan and the existing

£50.0m RCF (see above).

The ratio of Net Debt

15

to Consolidated Pro Forma EBITDA

15

at 31 January 2026 was 3.7x, within the 8.0x covenant test. The Group complied with

the ﬁnancial covenants of its borrowing facilities during the current and prior periods.

Accrued interest payable on the Group’s new credit facilities at 31 January 2026 was £5.5m.

Ocean Cruise ship loans

In June 2019, the Group drew down £245.0m of ﬁnancing for its Ocean Cruise ship, Spirit of Discovery. The ﬁnancing represents a 12-year

ﬁxed-rate sterling loan, secured against the Spirit of Discovery cruise ship asset, and backed by an export credit guarantee. The initial loan was

repayable in 24 broadly equal instalments, with the ﬁrst payment of £10.2m paid in December 2019.

The Board announced on 22 June 2020 that it had secured a debt holiday and covenant waiver for the Group’s Ocean Cruise ship facilities.

The Group’s lenders agreed to a deferral of £32.1m in principal payments under the ship facilities that were due up to 31 March 2021.

These deferred amounts were to be paid between June 2021 and December 2024 for Spirit of Discovery and between September 2021 and

March 2025 for Spirit of Adventure, and interest remained payable.

On 29 September 2020, the Group drew down £280.8m of ﬁnancing for its Ocean Cruise ship, Spirit of Adventure. The ﬁnancing, secured

against the Spirit of Adventure cruise ship asset, represents a 12-year ﬁxed-rate sterling loan, backed by an export credit guarantee. The loan is

repayable in 24 broadly equal instalments, with the ﬁrst payment originally due six months after delivery in March 2021, but initially deferred to

September 2021 as a result of the debt holiday described above.

In March 2021, the Group reached agreement for a one-year extension to the debt deferral on its Ocean Cruise ship facilities. As part of an

industry-wide package of measures to support the cruise industry, an extension of the existing debt deferral was agreed to 31 March 2022.

The key terms of this deferral were:

•

all principal payments to 31 March 2022 (£51.8m) deferred and repaid over five years;

•

all financial covenants until 31 March 2022 waived; and

•

dividends remain restricted while the deferred principal is outstanding.

During the year to 31 January 2024, the Group concluded discussions with its Cruise lenders in respect of the covenant restrictions attaching

to its two ship debt facilities. Lenders agreed to waive the EBITDA to debt repayment covenant ratio for the 31 July 2023 testing date. In addition,

lenders agreed to amend the covenants on the two ship debt facilities to reduce the EBITDA to debt repayment ratio from 1.2x to 1.0x for the

additional periods up to, and including, 31 January 2025.

Interest on the Spirit of Discovery ship loan is incurred at an eﬀective annual interest rate of 4.31% (including arrangement and commitment

fees). Interest on the Spirit of Adventure ship loan is incurred at an eﬀective annual interest rate of 3.30% (including arrangement and

commitment fees). Interest payable on the Group’s Ocean Cruise ship debt deferrals is incurred at a variable rate of SONIA plus a bank margin.

During the year to 31 January 2026, Ocean Cruise ship loan repayments of £55.6m (2025: £62.2m) were made by the Group. Accrued interest

payable on the Group’s Ocean Cruise ship loans at 31 January 2026 was £2.0m (2025: £2.4m).

At 31 January 2026, the Ocean Cruise ship debt facilities were subject to covenants that are measured six-monthly in July and January, being a

debt service cover ratio and an interest cover ratio, based on measures as deﬁned in the debt facility agreements, which are adjusted from the

equivalent IFRS amounts. The debt service ratio, at 31 January 2026, was 1.9x (2025: 1.4x), in excess of the 1.2x covenant (2025: 1.0x) under the

Ocean Cruise ship debt facilities at the same date. The interest cover ratio, at 31 January 2026, was 12.2x (2025: 7.9x), in excess of the 2.0x

covenant under the Ocean Cruise the ship debt facilities at the same date.

Total debt and finance costs

At 31 January 2026, deferred debt issue costs were £23.8m (2025: £12.7m). The movement in the year of £11.1m represents an increase of

£17.6m following the drawdown of the new credit facilities, being oﬀset by £6.5m amortisation expense for the year.

During the year, the Group charged £63.3m (2025: £45.8m) to the income statement in respect of interest, fees and charges associated with

the bonds, RCF, the loan facility provided by Roger De Haan, term loan, DDTL and Ocean Cruise ship loans. In addition, ﬁnance costs recognised

in the income statement include £2.5m (2025: £2.1m) relating to interest and ﬁnance charges on lease liabilities, £2.1m (2025: £2.3m) relating to

net ﬁnance expense on pension schemes, and net fair value losses on derivatives of £0.7m (2025: £0.3m). The Group complied with the ﬁnancial

covenants of its borrowing facilities during the current and prior years.

15

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

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Annual Report and Accounts 2026

177

31 Provisions

|  |  |
| --- | --- |
|  |  |
|  |  | Onerous |  |  |
|  | Restructuring | contract | Other | Total |
|  | £m | £m | £m | £m |
| At 1 February 2024 | – | 3.1 | 4.9 | 8.0 |
| Charge for the year | 16.5 | 1.3 | 17.3 | 35.1 |
| Utilised during the year | – | (3.1) | (18.3) | (21.4) |
| At 31 January 2025 | 16.5 | 1.3 | 3.9 | 21.7 |
| Charge for the year | 4.0 | – | 9.1 | 13.1 |
| Utilised during the year | (8.7) | (1.3) | (1.2) | (11.2) |
| At 31 January 2026 | 11.8 | – | 11.8 | 23.6 |

|  |  |
| --- | --- |
|  |  |
|  |  | Onerous |  |  |
|  | Restructuring | contract | Other | Total |
|  | £m | £m | £m | £m |
| Current | 11.8 | – | 8.7 | 20.5 |
| Non-current | – | – | 3.1 | 3.1 |
| At 31 January 2026 | 11.8 | – | 11.8 | 23.6 |

|  |  |
| --- | --- |
|  |  |
|  |  | Onerous |  |  |
|  | Restructuring | contract | Other | Total |
|  | £m | £m | £m | £m |
| Current | 10.9 | 1.3 | 3.6 | 15.8 |
| Non-current | 5.6 | – | 0.3 | 5.9 |
| At 31 January 2025 | 16.5 | 1.3 | 3.9 | 21.7 |

As detailed in Note 38a, in December 2024 the Group announced it had entered into a binding agreement with Ageas to establish a 20-year

Aﬃnity Partnership for motor and home insurance. As a result of this announcement, at 31 January 2025, a provision of £16.5m was made to

cover the expected direct costs associated with the restructuring programme of the Group’s Insurance Broking operations, in readiness for the

Aﬃnity Partnership becoming operational. Estimated restructuring expenditure primarily included staﬀ-related, legal, consultancy and other

change costs directly associated with the cessation of the existing operating model for Insurance Broking and was based on a detailed

restructuring plan developed by management. The restructuring is expected to be completed by January 2027.

The onerous contract provision related to the Group’s three-year ﬁxed-price product guarantee in respect of motor insurance policies.

Other provisions primarily comprise:

•

provisions for the return of insurance commission in respect of policies cancelled mid-term after the reporting date or as a result of being

cancelled during the statutory cooling-off period after the reporting date;

•

potential payments to underwriters in relation to policies cancelled as a result of a fault claim;

•

customer remediation relating to areas, or incidents, where there is likely to be a requirement to remedy various errors that have had an

adverse impact on customer outcomes;

•

an employer liability provision relating to various Group-related, self-funded insurance arrangements; and

•

an Emissions Trading Scheme (

ETS

) provision as the Group participates in the scheme. Allowances granted by government are initially

recognised at nominal value (nil) and allowances purchased are recognised at cost. A provision is recognised for the obligation to deliver

allowances equivalent to emissions produced. The provision is measured at the carrying amount of allowances held, plus the fair value of

any additional allowances needed at the reporting date.

Other provisions are expected to be fully utilised within the next 12 months, with the exception of the employer liability and ETS provisions.

The settlement cash outﬂows from the employer liability provision depend on the timing of the settlement of claims.

These items are reviewed and updated annually.

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#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

Saga plc

Annual Report and Accounts 2026

178

32 Reconciliation of liabilities arising from financing activities

The following tables analyse the cash and non-cash movements for liabilities arising from ﬁnancing activities:

|  |  |
| --- | --- |
|  |  |
|  |  |  | Non-cash changes | |  |
|  |  | Financing | New leases |  |  |
|  | 2025 | cash flows | (Note 18) | Other | 2026 |
|  | £m | £m | £m | £m | £m |
| Lease liabilities (Note 37) | 26.1 | (6.3) | 17.9 | 0.7 | 38.4 |
| Term loan (Note 30) | – | 335.0 | – | – | 335.0 |
| DDTL (Note 30) | – | – | – | – | – |
| Ocean Cruise ship loans (Note 30) | 344.8 | (55.6) | – | – | 289.2 |
| Loan facility provided by Roger De Haan (Note 30) | 75.0 | (75.0) | – | – | – |
| Bonds (Note 30) | 250.0 | (250.0) | – | – | – |
| RCF (Note 30) | – | – | – | – | – |
| Deferred issue costs (Note 30) | (12.7) | (17.6) | – | 6.5 | (23.8) |

|  |  |
| --- | --- |
|  |  |
|  |  |  | Non-cash changes | |  |
|  |  | Financing | New leases |  |  |
|  | 2024 | cash flows | (Note 18) | Other | 2025 |
|  | £m | £m | £m | £m | £m |
| Lease liabilities (Note 37) | 26.3 | (7.3) | 8.0 | (0.9) | 26.1 |
| Ocean Cruise ship loans (Note 30) | 407.0 | (62.2) | – | – | 344.8 |
| Loan facility provided by Roger De Haan (Note 30) | – | 75.0 | – | – | 75.0 |
| Bonds (Note 30) | 400.0 | (150.0) | – | – | 250.0 |
| RCF (Note 30) | – | – | – | – | – |
| Deferred issue costs (Note 30) | (15.6) | – | – | 2.9 | (12.7) |

Included within ‘Other’ for lease liabilities are amounts relating to foreign exchange movements of £0.8m credit (2025: £0.6m debit) and lease

re-assessments of £0.1m debit (2025: £0.3m debit) (Note 18).

Included within ‘Other’ for deferred issue costs is the amortisation of costs of £6.5m (2025: £4.4m), oﬀset by an increase of £nil (2025: £1.5m)

following the drawdown of the new credit facilities (2025: drawdown of the loan facility provided by Roger De Haan) (Note 30).

Accrued interest payable on the Ocean Cruise ship loans, the term loan, the loan facility provided by Roger De Haan and bonds listed above is

disclosed in Note 30. Interest and debt issue costs paid during the year are included within operating activities in the consolidated statement

of cash ﬂows.

33 Called up share capital

|  |  |
| --- | --- |
|  |  |
|  | Ordinary shares | | |
|  |  | Nominal |  |
|  |  | value | Value |
|  | Number | £ | £m |
| Allotted, called up and fully paid |  |  |  |
| At 1 February 2024 | 141,795,822 | 0.15 | 21.3 |
| Issue of shares – 3 May 2024 | 1,565,919 | 0.15 | 0.2 |
| At 31 January 2025 | 143,361,741 | 0.15 | 21.5 |
| Issue of shares – 14 July 2025 | 1,493,744 | 0.15 | 0.2 |
| At 31 January 2026 | 144,855,485 | 0.15 | 21.7 |

On 3 May 2024, Saga plc issued 1,565,919 new ordinary shares of 15p each, with a value of £0.2m, for transfer into an EBT to satisfy employee

incentive arrangements. The newly issued shares rank pari passu with existing Saga shares.

On 14 July 2025, Saga plc issued 1,493,744 new ordinary shares of 15p each, with a value of £0.2m, for transfer into an EBT to satisfy employee

incentive arrangements. The newly issued shares rank pari passu with existing Saga shares.

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Saga plc

Annual Report and Accounts 2026

179

34 Reserves

Share-based payment reserve

Prior to vesting, the share-based payment reserve is used to recognise the value of equity-settled share-based payments provided to

employees, including key management personnel, as part of their remuneration. More detail is provided in Note 36.

Hedging reserve

The hedging reserve comprises the eﬀective portion of the cumulative net change in the fair value of hedging instruments used in cash ﬂow

hedges pending subsequent recognition in proﬁt or loss as the hedged cash ﬂows or items aﬀect proﬁt or loss.

Cost of hedging reserve

The cost of hedging reserve reﬂects the gain or loss on the portion excluded from the designated hedging instrument that relates to the forward

element of forward contracts. It is initially recognised in the OCI and accounted for similarly to gains or losses in the hedging reserve.

Own shares held reserve

The own shares reserve represents the cost of shares in the Company held by the Group’s EBT to satisfy options under the Group’s share option

plans (see Note 36). The number of ordinary shares held by the EBT at 31 January 2026 was 0.6m (2025: 0.9m).

35 Capital management

The Group’s objectives, when managing capital, are to safeguard the Group’s ability to continue as a going concern to provide returns for

shareholders and beneﬁts for other stakeholders and to maintain an optimal capital structure to reduce the cost of capital.

For the purposes of the Group’s capital management, capital comprises total equity of £72.3m (2025: £57.7m) as shown on the consolidated

statement of ﬁnancial position. The Group operates in a number of regulated markets and includes subsidiaries which are required to comply

with speciﬁc requirements in respect of capital or other resources.

The Group’s Insurance Broking business is regulated primarily by the FCA in the UK, and the cash requirements of its River Cruise and Holidays

businesses are regulated by the CAA in the UK. The Group’s Insurance Underwriting business was regulated primarily by the Financial Services

Commission (

FSC

) in Gibraltar. It is the Group’s policy to comply with the requirements of these regulators in respect of capital adequacy,

or other similar tests, at all times.

The Group’s regulated Insurance Underwriting business was based in Gibraltar, and regulated by the FSC, and was required to ensure that it had

a suﬃcient level of capitalisation in accordance with Solvency 2 Technical Standards (eﬀective 31 December 2024). Prior to 31 December 2024,

the Group’s Insurance Underwriting business was required to have a suﬃcient level of capitalisation in accordance with Solvency II.

The Group, and its subsidiaries, have complied with externally imposed capital requirements during the year. The amounts set out in the following

three paragraphs are provisional and unaudited.

The Group monitored its ability to comply with the requirements of Solvency II and Solvency 2 throughout the year to 31 January 2025 and up to

the date of disposal of its underwriting business on 1 July 2025, having previously received approval from the FSC for the Undertaking of Speciﬁc

Parameters when applying the standard formula to measure capital requirements for this business under Solvency II and Solvency 2 rules.

Under Solvency 2, AICL remained well capitalised and, at 31 January 2025, available capital was £95.4m (unaudited) against a Solvency Capital

Requirement of £44.7m (unaudited), giving 213% (unaudited) coverage.

The Group’s regulated Insurance Broking business is based in the UK and regulated by the FCA. Due to the nature of the business, the capital

requirements are signiﬁcantly less than for the Insurance Underwriting business, but the Group is required to comply with the Adequate

Resources requirements of Threshold Condition 2.4 of the FCA Handbook. The Group undertakes a rigorous assessment against the

requirements of this Condition on an annual basis and, as a consequence, calculates and holds an appropriate amount of capital in respect of the

Insurance Broking business. The Minimum Regulatory Capital requirement of this business at 31 January 2026 was £3.6m (2025: £3.0m).

The regulated River Cruise and Holidays businesses are required to comply with a main test based on liquidity. The CAA liquidity test is a

requirement to hold at least 70% of advanced customer receipts in cash on the last day of each month. The Group monitors its compliance

with this test on a monthly basis, including forward-looking compliance using budgets and forecasts. At 31 January 2026 and 31 January 2025,

the businesses had suﬃcient coverage against this covenant.

From time to time, the Group purchases its own shares on the market; the timing of these purchases depends on market prices. The shares are

primarily intended to be used for issuing shares under the Group’s share option programmes. Buy and sell decisions are made on a speciﬁc

transaction basis; the Group does not have a deﬁned share buy-back plan.

36 Share-based payments

The Group has granted a number of diﬀerent equity-based awards to employees and customers that it has determined to be share-based

payments:

a) Share options and Free Shares offer granted at the time of the Initial Public Offering (

IPO

)

•

On 29 May 2014, nil cost options over 13,132,410 shares were granted to certain Directors and employees with no exercise price and no

service or performance vesting conditions. There were no cash settlement alternatives.

•

Eligible customers and employees who acquired their shares under the Customer or Employee Offers in the Prospectus received one

bonus share for every 20 shares they acquired and held continuously for one year to 29 May 2015. As these were bonus shares, there was

no exercise price and no cash settlement alternative.

b) STP

•

In July 2022, the Board and shareholders approved the issue of an additional new award called the STP. The STP has a five-year vesting

period and participants receive a 12.5% share in shareholder value (share price plus dividends) created above a £6 per share hurdle over

a five-year performance period commencing from the grant date, subject to continuing employment. For Directors and senior leaders,

the STP will be equity-settled. For other employees, the STP will be settled in cash. There is a cap of £88.0m on the value of awards that

may vest, and the awards have a range of grant dates based on the tranche that each participant falls into.

•

On 5 July 2022, nil cost options were issued under the STP to certain Directors and other senior employees which vest and become

exercisable on the fifth anniversary of the grant date, subject to continuing employment.

![]()

#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

#### 36 Share-based payments continued

b) STP continued

Saga plc

Annual Report and Accounts 2026

180

•

During the 2025 remuneration policy cycle, it was deemed that the STP award was no longer aligned to the current updated business

strategy. In June 2025, the decision was made to revert to the previous Executive reward programme that was in place prior to the STP,

removing the STP award and attached reduced RSP condition for Executives only. STP awards for senior leaders and colleagues remain

in place.

c) RSP

•

The RSP is a discretionary executive share plan under which the Board may grant options over shares in Saga plc.

•

On 25 June 2025, nil cost options over 1,533,377 shares were issued under the RSP to certain Directors and other senior employees

that vest and become exercisable on the third anniversary of the grant date, subject to continuing employment. There were no cash

settlement alternatives.

d) Long-term Incentive Plan (

LTIP

)

•

The LTIP is a legacy discretionary executive share plan, under which the Board may, within certain limits and subject to applicable

performance conditions, grant options over shares in Saga plc. There are no cash settlement alternatives.

•

Up to 31 January 2017, these options were 50% linked to a non-market vesting condition, earnings per share, and 50% linked to a market

vesting condition, total shareholder return (

TSR

).

•

From 1 February 2017 to 31 January 2018, these options were 60% linked to non-market vesting conditions (30% linked to basic earnings

per share and 30% linked to organic earnings per share) and 40% linked to a market vesting condition, TSR.

•

From 1 February 2018, these options were 60% linked to non-market vesting conditions (30% linked to organic earnings per share and

30% linked to return on capital employed (

ROCE

) and 40% linked to a market vesting condition, TSR.

•

From 1 February 2019, these options were 75% linked to non-market vesting conditions (50% linked to operational and strategic measures

and 25% linked to ROCE) and 25% linked to a market vesting condition, TSR.

e) DBP

•

On 28 May 2025, nil cost options over 655,094 shares were issued under the DBP to Executive Directors, reflecting their deferred bonus

in respect of 2024/25, which vest and become exercisable on the third anniversary of the grant date. Under the DBP, executives receive a

maximum of two-thirds of the bonus award in cash and a minimum of one-third in the form of rights to shares of the Company. There were

no cash settlement alternatives.

f) Employee Free Shares

•

Employee Free Shares is a discretionary share plan under which shares were awarded to eligible employees on the annual anniversary of the

IPO and allocated at nil cost; these shares become beneficially owned over a three-year period from allocation, subject to continuing service.

There were no cash settlement alternatives.

Each employee share option converts into one ordinary share of the Company on exercise. No amounts are paid, or payable, by the recipient

on receipt of the option. The options carry neither rights to dividends, nor voting rights. Options may be exercised at any time from the date of

vesting to the date of their expiry. With the exception of share options granted at the time of the IPO, if an employee ceases to be employed by

the Group, the option rights will be forfeited, except in limited circumstances that are approved by the Board on a case-by-case basis.

The table below summarises the movements in the number of share options outstanding for the Group and their weighted average exercise price:

|  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- |
|  |  |  |  |  |  | Employee |  |
|  | IPO options | RSP | LTIP | DBP | STP | Free Shares | Total |
| At 1 February 2025 | – | 5,643,017 | 9,503 | 1,344,966 | – | 1,231,790 | 8,229,276 |
| Granted | – | 1,533,377 | – | 655,094 | – | – | 2,188,471 |
| Forfeited | – | (1,123,430) | – | – | – | (49,121) | (1,172,551) |
| Exercised | – | (1,210,693) | (5,118) | (304,983) | – | (379,647) | (1,900,441) |
| At 31 January 2026 | – | 4,842,271 | 4,385 | 1,695,077 | – | 803,022 | 7,344,755 |
| Exercise price | £nil | £nil | £nil | £nil | £nil | £nil | £nil |
| Exercisable at 31 January 2026 | – | 357,958 | 4,385 | – | – | 175,600 | 537,943 |
| Average remaining contractual life | – | 1.4 years | – | 1.5 years | 1.4 years | 0.8 years | 1.3 years |
| Average fair value at grant | n/a | £1.56 | £6.60 | £1.31 | n/a | £2.31 | £1.59 |

The average fair values at grant date were restated to reﬂect the impact of the share consolidation on 13 October 2020.

The weighted average share price at the date of exercise for share options exercised during the year ended 31 January 2026 was £2.42

(2025: £1.11).

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Annual Report and Accounts 2026

181

The following information is relevant in the determination of the fair value of options granted during the year under the equity-settled

share-based remuneration schemes operated by the Group.

|  |  |
| --- | --- |
|  |  |
|  | RSP | DBP |
| Expected life of share option | 3 years | 3 years |
| Weighted average share price | £1.76 | £1.44 |

As only limited historical data for the Group’s share price is available, the Group estimated the Company’s share price volatility as an average

of the volatilities of its TSR comparator group over a historical period commensurate with the expected life of the award immediately prior

to the date of the grant for awards under the RSP, DBP and Employee Free Share scheme.

For awards under the STP scheme, approved in July 2022, a volatility assumption of 31% was employed, calculated based on volatility in

Saga plc’s historical share price in the ﬁve years to 31 December 2019. This time period was selected to exclude the impact of the COVID-19

pandemic, which had a signiﬁcant impact on Saga since the beginning of 2020. The impacts on the share price of proﬁt warnings in

December 2019 and April 2019 were also excluded from the calculation. The Group charged £3.9m (2025: £4.2m) during the year to the income

statement in respect of equity-settled share-based payment transactions, including £0.2m relating to the acceleration of remaining STP vesting

charges following the cancellation of the award for Executives. This was charged to administrative and selling expenses.

The Group did not enter into any share-based payment transactions with parties other than employees during the current period.

37 Commitments and contingencies

a) Lease commitments

The Group leases various River Cruise ships, oﬃces, warehouses, equipment and vehicles. The contract lengths of the leases vary considerably

and may include extension or termination options. Where it is reasonably certain that an extension option will be triggered in a contract, lease

payments to be made in respect of the option are included in the measurement of the lease liability. Future minimum lease payments under lease

contracts, together with the present values of the net minimum lease payments, are as follows:

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Within one year | 9.9 | 6.7 |
| Between one and five years | 27.8 | 19.9 |
| After five years | 12.0 | 4.2 |
| Total minimum lease payments | 49.7 | 30.8 |
| Less amounts representing finance charges | (11.3) | (4.7) |
| Present value of minimum lease payments | 38.4 | 26.1 |

At 31 January 2026, the value of lease liabilities contracted for, but not provided for, in the ﬁnancial statements in respect of right-of-use assets

amounted to £13.5m (2025: £22.5m). For the current year, these commitments relate to Spirit of the Lorelei. The lease commitments in the

prior year related to the River Cruise vessels, Spirit of the Moselle and Spirit of the Lorelei.

b) Commitments

At 31 January 2026, the capital amount contracted for, but not provided for, in the ﬁnancial statements in respect of property, plant and

equipment amounted to £nil (2025: £nil).

c) Contingent liabilities

The Travel businesses are each members of ABTA, a trade body which provides customers with ﬁnancial protection when booking their holiday,

if there is no ﬂight component. Under this membership, the Group is required to provide bonds for this purpose, and at 31 January 2026,

the Group had £66.9m (2025: £59.0m) of bonds in place.

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#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

Saga plc

Annual Report and Accounts 2026

182

38 Discontinued operations and assets held for sale

a) Discontinued operations

Further to the announcement made on 16 December 2024, the Group completed the disposal of its Insurance Underwriting business, AICL,

to Ageas on 1 July 2025. This followed receipt of regulatory approval and all other conditions associated with the sale being satisﬁed.

In addition, on 16 December 2024, the Group announced it had entered into a binding agreement with Ageas to establish a 20-year Aﬃnity

Partnership for motor and home insurance.

Pursuant to a share purchase agreement (

SPA

), Ageas UK acquired AICL for a base consideration of £65.0m (subject to adjustments) and an

additional consideration of £2.5m which was paid following the commencement of the Aﬃnity Partnership and, therefore, the sale of new policies

and the renewal of existing ones, in December 2025.

The proﬁt before tax in the income statement in respect of discontinued operations comprises:

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Profit before tax | 12.6 | 22.7 |
| Costs of disposal incurred to date | – | (3.6) |
| Loss on disposal of discontinued operations | (10.2) | – |
|  | 2.4 | 19.1 |

The (loss)/proﬁt after tax in the income statement in respect of discontinued operations comprises:

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Profit after tax | 9.7 | 16.5 |
| Costs of disposal incurred to date, net of tax | – | (2.7) |
| Loss on disposal of discontinued operations, net of tax | (10.2) | – |
|  | (0.5) | 13.8 |

The impact of the discontinued operations on the reported earnings/(loss) per share is as follows:

|  |  |
| --- | --- |
|  |  |
|  | 2026 | 2025 |
|  | £m | £m |
| Basic (loss)/earnings per share from discontinued operations | (0.4p) | 9.8p |
| Diluted (loss)/earnings per share from discontinued operations | (0.4p) | 9.8p |

The loss on disposal of AICL is as follows:

|  |  |
| --- | --- |
|  |  |
|  | 2026 |
|  | £m |
| Initial cash consideration received at completion (after adjustments to base consideration) | 57.9 |
| Additional cash consideration received (after adjustments to base consideration) | 10.9 |
| Additional consideration received following the commencement of the Affinity Partnership | 2.5 |
| Costs of disposal not previously provided for | (2.5) |
| Amounts recognised as a liability of the Group in respect of properties | (15.7) |
| Receipt of a Section 75 contribution in relation to AICL’s share of pension scheme liabilities | 3.2 |
| Cash and cash equivalents deposits disposed of as part of the transaction | (84.4) |
| Carrying value of net liabilities disposed | 17.9 |
|  | (10.2) |

The adjustments made to the base consideration included receipt of a Section 75 contribution of £3.2m in relation to AICL’s share of the pension

scheme’s liabilities, a property asset value adjustment in respect of its Solvency II value, and a net asset value adjustment reﬂecting the excess

of AICL’s Solvency II net asset valuation at completion.

Control over property assets, previously owned by AICL, transferred to a subsidiary of Saga plc at the point of sale, through the contractual

arrangements contained within the SPA. These property assets are not, therefore, reﬂected in the carrying value of the net assets disposed

reported above. A liability in respect of these property assets of £15.7m is recorded within the trade and other payables balance on the Group’s

consolidated statement of ﬁnancial position, representing amounts payable to Ageas UK upon the earlier of a future sale of these properties to

a third-party purchaser and the repurchase of the freehold by a subsidiary of Saga plc. All amounts payable are expected to be settled within

two years of the end of the year.

For the year ended 31 January 2026, all cash ﬂows relating to the disposal of AICL have been included under investing activities within the

consolidated statement of cash ﬂow.

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Saga plc

Annual Report and Accounts 2026

183

‘Disposal group eliminations and adjustments’ referred to in the tables below comprise the following:

•

The Group adopted IFRS 17 for the first time in the year ended 31 January 2024. IFRS 17 applies to all insurance and reinsurance contracts,

covering the principles of recognition, measurement, presentation and disclosure. IFRS 17 only applies to insurance contracts that are

underwritten by the Group and related reinsurance contracts held. It does not affect the accounting for the Group’s Insurance Broking

activities. As AICL, the Group’s Insurance Underwriting business, has been classified as part of the disposal group held for sale in the

statement of financial position and as discontinued operations in the income statement, all IFRS 17 related consolidation entries have also

been classified as such accordingly.

•

Intra-disposal group revenue and cost of sales were eliminated on consolidation.

•

Inter-group transactions with the disposal group were eliminated on consolidation.

i) Results of the disposal group for the year

|  |  |  |  |  |
| --- | --- | --- | --- | --- |
|  |  |  | Disposal |  |
|  |  |  | group |  |
|  |  |  | eliminations |  |
|  |  | Disposal | and |  |
|  |  | group | adjustments | 2026 |
|  | Notes | £m | £m | £m |
| Revenue from Insurance Broking services |  | 8.5 | (11.7) | (3.2) |
| Other revenue (non-Insurance Underwriting) |  | 1.7 | – | 1.7 |
| Non-insurance revenue |  | 10.2 | (11.7) | (1.5) |
| Insurance revenue | 28 | 62.4 | 4.2 | 66.6 |
| Total revenue |  | 72.6 | (7.5) | 65.1 |
| Cost of sales (non-Insurance Underwriting) |  | (7.4) | 8.9 | 1.5 |
| Gross profit/(loss) (non-Insurance Underwriting) |  | 2.8 | (2.8) | – |
| Insurance service expenses | 28 | (45.3) | (17.2) | (62.5) |
| Net (expense)/income from reinsurance contracts | 28 | (6.3) | 0.7 | (5.6) |
| Insurance service result |  | 10.8 | (12.3) | (1.5) |
| Administrative and selling expenses |  | (1.4) | 14.0 | 12.6 |
| Net finance expense from insurance contracts | 28 | (5.3) | – | (5.3) |
| Net finance income from reinsurance contracts | 28 | 2.2 | – | 2.2 |
| Investment income/(expense) |  | 6.0 | (1.4) | 4.6 |
| Profit/(loss) before tax |  | 15.1 | (2.5) | 12.6 |
| Income tax expense |  | (0.9) | (2.0) | (2.9) |
| Profit/(loss) from discontinued operations attributable to equity holders |  |  |  |  |
| of the parent |  | 14.2 | (4.5) | 9.7 |

|  |  |  |  |
| --- | --- | --- | --- |
|  |  | Disposal |  |
|  |  | group |  |
|  |  | eliminations |  |
|  | Disposal | and |  |
|  | group | adjustments | 2026 |
|  | £m | £m | £m |
| Reconciliation to Underlying Profit/(Loss) Before Tax  16 |  |  |  |
| Profit/(loss) before tax | 15.1 | (2.5) | 12.6 |
| Fair value gains on debt securities | (2.2) | – | (2.2) |
| Changes in underwriting discount rates on non-PPO liabilities | 0.1 | – | 0.1 |
| Onerous contract provision | 2.2 | 2.1 | 4.3 |
| Restructuring costs | 0.4 | – | 0.4 |
| Underlying Profit/(Loss) Before Tax  16 | 15.6 | (0.4) | 15.2 |

16

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

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#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

#### 38 Discontinued operations and assets held for sale continued

Saga plc

Annual Report and Accounts 2026

184

|  |  |  |  |  |
| --- | --- | --- | --- | --- |
|  |  |  | Disposal |  |
|  |  |  | group |  |
|  |  |  | eliminations |  |
|  |  | Disposal | and |  |
|  |  | group | adjustments | 2025 |
|  | Notes | £m | £m | £m |
| Revenue from Insurance Broking services |  | 21.1 | (29.5) | (8.4) |
| Other revenue (non-Insurance Underwriting) |  | 8.1 | (0.1) | 8.0 |
| Non-insurance revenue |  | 29.2 | (29.6) | (0.4) |
| Insurance revenue | 28 | 186.4 | 10.7 | 197.1 |
| Total revenue |  | 215.6 | (18.9) | 196.7 |
| Cost of sales (non-Insurance Underwriting) |  | (19.5) | 17.1 | (2.4) |
| Gross profit/(loss) (non-Insurance Underwriting) |  | 9.7 | (12.5) | (2.8) |
| Insurance service expenses | 28 | (101.5) | (22.8) | (124.3) |
| Net expense from reinsurance contracts | 28 | (66.5) | (0.7) | (67.2) |
| Insurance service result |  | 18.4 | (12.8) | 5.6 |
| Administrative and selling expenses |  | (2.1) | 23.1 | 21.0 |
| Impairment of non-financial assets |  | (4.1) | – | (4.1) |
| Net finance expense from insurance contracts | 28 | (15.5) | – | (15.5) |
| Net finance income from reinsurance contracts | 28 | 7.3 | – | 7.3 |
| Investment income/(expense) |  | 14.5 | (3.3) | 11.2 |
| Profit/(loss) before tax |  | 28.2 | (5.5) | 22.7 |
| Income tax (expense)/credit |  | (7.1) | 0.9 | (6.2) |
| Profit/(loss) from discontinued operations attributable to equity holders |  |  |  |  |
| of the parent |  | 21.1 | (4.6) | 16.5 |

|  |  |  |  |
| --- | --- | --- | --- |
|  |  | Disposal |  |
|  |  | group |  |
|  |  | eliminations |  |
|  | Disposal | and |  |
|  | group | adjustments | 2025 |
|  | £m | £m | £m |
| Reconciliation to Underlying Profit/(Loss) Before Tax  17 |  |  |  |
| Profit/(loss) before tax | 28.2 | (5.5) | 22.7 |
| Fair value gains on debt securities | (5.1) | – | (5.1) |
| Changes in underwriting discount rates on non-PPO liabilities | (0.6) | – | (0.6) |
| Onerous contract provision | (17.1) | 4.1 | (13.0) |
| Impairment of non-financial assets | 6.3 | – | 6.3 |
| Restructuring costs | 0.3 | – | 0.3 |
| Underlying Profit/(Loss) Before Tax  17 | 12.0 | (1.4) | 10.6 |

ii) Net cash flows of the disposal group

The net cash ﬂows of the disposal group during the year were as follows:

|  |  |  |
| --- | --- | --- |
|  | 2026 | 2025 |
|  | £m | £m |
| Operating | (11.1) | 14.9 |
| Investing | 31.3 | 45.0 |
| Financing | (10.0) | (19.1) |
| Net cash inflow | 10.2 | 40.8 |

17

Refer to the Alternative Performance Measures Glossary on pages 194-196 for definition and explanation

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Annual Report and Accounts 2026

185

b) Property assets held for sale

At the end of the year ended 31 January 2021, the Group made the decision to initiate an active programme to locate buyers for a number of its

freehold properties and one of its long leasehold properties. At the point of reclassiﬁcation to held for sale, the carrying values were considered

to be equal to, or below, fair value less costs to sell, and hence no revaluation at the point of reclassiﬁcation was required.

At the end of the year ended 31 January 2023, the Group made the decision to initiate an active programme to locate buyers for a further

two of its freehold properties. The Group also reclassiﬁed, to held for sale, the related ﬁxtures and ﬁttings associated with one of these

freehold properties.

At 31 January 2023, the carrying values of the properties classiﬁed as held for sale, totalling £31.2m, were representative of either each

property’s fair value or historic cost less accumulated depreciation and any impairment charges to date, whichever was lower.

During the year ended 31 January 2024, the Group declassiﬁed one of the properties held for sale at 31 January 2023, to property, plant and

equipment, since it was no longer being actively marketed for disposal. The carrying value of this property at 31 January 2023 was £3.4m.

Other than this one property, there were no changes in relation to the Group’s intention to sell any of the properties classiﬁed as held for sale

at 31 January 2023.

At 31 January 2024, the Group obtained updated market valuations of its freehold properties held for sale, to determine the fair value of

each building. As a consequence of the remeasurement of the properties to the lower of fair value less cost to sell and the carrying value,

management concluded that net impairment charges totalling £10.4m should be recognised against the Group’s property assets held for sale.

At 31 January 2024, the carrying values of the properties classiﬁed as held for sale, totalling £17.4m, were representative of either each

property’s fair value or historic cost less accumulated depreciation and any impairment charges to date, whichever was lower.

During the year ended 31 January 2025, the Group declassiﬁed one of the properties to property, plant and equipment, since it was no longer

being actively marketed for disposal. The carrying value of this property at 31 January 2025 was £6.0m.

At 31 January 2025, the Group obtained updated market valuations of its freehold properties held for sale, to determine the fair value of

each building. As a consequence of the remeasurement of the properties to the lower of fair value less cost to sell and the carrying value,

management concluded that net impairment charges totalling £0.4m should be recognised against the Group’s property assets held for sale.

At 31 January 2026, the Group again obtained updated market valuations of its freehold properties held for sale. The carrying values of the

properties, totalling £11.0m, were representative of either each property’s fair value, or historic cost less accumulated depreciation and any

impairment charges to date, whichever is lower. No gains or losses were recognised with respect to the properties during the year. The

properties continue to be actively marketed, with completion expected within 12 months of the end of the ﬁnancial period, although the Directors

note that a successful completion within this timeframe cannot be assured. All properties classiﬁed as held for sale at 31 January 2026 are held

by continuing operations.

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#### Consolidated ﬁnancial statements

#### Notes to the consolidated ﬁnancial statementscontinued

Saga plc

Annual Report and Accounts 2026

186

39 Subsidiaries

The entities listed below are subsidiaries of the Company or Group at 31 January 2026. The ordinary equity shares of all subsidiary undertakings

are 100% owned. All subsidiary undertakings are included within the consolidated ﬁnancial statements. The registered oﬃce address for all

entities registered in England is 3 Pancras Square, London N1C 4AG, United Kingdom.

|  |  |
| --- | --- |
|  |  |
| Company name | Country of registration | Nature of business |
| Saga Personal Finance Limited | England | Delivery of regulated investment products |
| Saga Services Limited | England | Regulated insurance broking |
| CHMC Limited  18 | England | Motor accident management |
| PEC Services Limited  18 | England | Repairer of automotive vehicles |
| ST&H Limited | England | Tour operating |
| Saga Travel Group (UK) Limited | England | Tour operating |
| Titan Transport Limited  18 | England | Tour operating |
| Saga Cruises Limited | England | Cruising |
| Saga Cruises V Limited | England | Cruising |
| Saga Cruises VI Limited | England | Cruising |
| Saga Crewing Services Limited  18 | England | Cruising |
| CustomerKNECT Limited  18 | England | Mailing house |
| Saga Mid Co Limited | England | Debt service provider |
| Saga Publishing Limited  18 | England | Publishing |
| CHMC Holdings Limited | England | Dormant holding company |
| ST&H Group Limited | England | Holding company |
| Saga Leisure Limited  18 | England | Holding company |
| Saga Group Limited | England | Provision of administrative function for central costs |
| Confident Services Limited | England | Dormant company |
| Saga Membership Limited | England | Dormant company |
| Saga Travel Group Limited | England | Dormant company |
| Saga Radio (North West) Limited | England | Dormant company |

In addition to the above, the Directors consider that, under the terms of the contractual arrangements in place, Saga plc has control over the

Saga EBT. The results and net assets of the EBT have, therefore, been included in the Group consolidation. The registered oﬃce of the EBT is

26 New Street, St Helier, Jersey JE2 3RA.

18

These subsidiaries will take advantage of the audit exemption set out within Section 479A of the Companies Act 2006 for the year ended 31 January 2026. As required, Saga plc,

the ultimate parent undertaking and controlling party of the Group, guarantees all outstanding liabilities to which these subsidiary companies are subject at the end of the financial

year, until they are satisfied in full. This is in accordance with Section 479C of the Companies Act 2006. The guarantee is enforceable against Saga plc as the ultimate parent

undertaking, by any person to whom the subsidiary companies listed above are liable in respect of those liabilities

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Annual Report and Accounts 2026

187

40 Related party transactions

As set out in Note 30, in April 2023, the Group entered into a forward starting loan facility provided by Roger De Haan, commencing on

1 January 2024, under which the Group could draw down up to £50.0m with 30 days’ notice to support liquidity needs and speciﬁcally the

repayment of £150.0m bonds maturing in May 2024. The facility was provided on an arm’s-length basis and was guaranteed by Saga plc,

Saga Mid Co Limited and Saga Services Limited. Per the original terms of agreement, interest accrued on the drawn total of the facility at a

rate of 10% and was payable on the last day of the period of the loan. The facility was originally due to mature on 30 June 2025, at which point

any outstanding amounts, including interest, were due to be repaid. The facility was subject to a 2% arrangement fee, payable on entering

the arrangement.

A drawdown fee of 2% on any amount drawn down under the facility was payable on the drawing date; and milestone fees of 2% on any

uncancelled amount of the facility became payable on 31 March 2024 and 31 December 2024 respectively.

In September 2023, the Group agreed an increase and extension to the existing loan facility provided by Roger De Haan. The increase was for

the value of £35.0m, taking the total facility to £85.0m, and the facility was extended to expire on 31 December 2025, previously 30 June 2025.

The interest rate paid on funds on the drawn total under this facility to ﬁnance the repayment of notes issued by Saga, or to provide cash

collateral demanded by providers of bonding facilities to the Group, remained at 10%, but increased to 18% for any amounts drawn to support

general corporate purposes. In addition, the previous arrangement and milestone fees of 2% remained payable; however, the drawdown fee

of 2% increased to 5% for drawdowns for general corporate purposes. The amended facility was provided on the basis of certain conditions

being met, including:

•

no professional advisers were to be appointed to or retained by Saga without prior approval of the Board; and

•

no incremental financial indebtedness, over and above the facilities already in place, was to be incurred by Group companies, including

contracts classed as finance lease arrangements under previous IFRS.

In April 2024, a reduction of the notice period required for drawdown of the loan to 10 business days was agreed, in addition to a further extension

to the termination date of the facility, from 31 December 2025 to 30 April 2026.

In May 2024, the Group drew down £75.0m of the loan facility provided by Roger De Haan.

In September 2024, an increase to the maximum number of permitted facility utilisation requests was also agreed, from three to 10.

In November 2024, certain amendments were agreed in order to permit, among other things, the guarantees to be granted in relation to the

disposal of the Group’s Insurance Underwriting business and the establishment of the Aﬃnity Partnership with Ageas (Note 38a).

At 31 January 2025, the Group had drawn £75.0m of its £85.0m loan facility provided by Roger De Haan. Accrued interest payable on the loan

facility provided by Roger De Haan at 31 January 2025 was £1.8m.

As a result of the Group securing new credit facilities on 30 January 2025 (please refer to Note 30), and drawing down on these on

27 February 2025, the loan facility provided by Roger De Haan was repaid and cancelled at that date.

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Saga plc

Annual Report and Accounts 2026

188

#### Company ﬁnancial statements of Saga plc

#### Balance sheet

|  |  |  |  |
| --- | --- | --- | --- |
|  |  | 2026 | 2025 |
|  | Notes | £m | £m |
| Fixed assets |  |  |  |
| Investment in subsidiaries | 2 | 840.4 | 659.3 |
| Current assets |  |  |  |
| Debtors – amounts falling due after more than one year | 3 | 80.0 | 337.2 |
| Debtors – amounts falling due within one year | 3 | – | 0.1 |
|  |  | 80.0 | 337.3 |
| Creditors – amounts falling due within one year | 4 | (3.0) | (2.1) |
| Net current assets |  | 77.0 | 335.2 |
| Creditors – amounts falling due after more than one year | 5 | – | (249.0) |
| Net assets |  | 917.4 | 745.5 |
| Capital and reserves |  |  |  |
| Called up share capital | 6 | 21.7 | 21.5 |
| Share premium account |  | 648.3 | 648.3 |
| Own shares held reserve |  | (1.6) | (1.4) |
| Retained earnings |  | 239.9 | 67.5 |
| Share-based payment reserve |  | 9.1 | 9.6 |
| Total shareholders’ funds |  | 917.4 | 745.5 |

The Company has not presented its own proﬁt and loss account as permitted by Section 408(3) of the Companies Act 2006 (the

Act

). The proﬁt

included in the ﬁnancial statements of the Company, determined in accordance with the Act, was £168.0m (2025: £470.5m proﬁt).

Company number: 08804263

The Notes on pages 190-193 form an integral part of these ﬁnancial statements.

Signed for and on behalf of the Board on 20 April 2026 by

Mike Hazell

Mark Watkins

Group Chief Executive Oﬃcer

Group Chief Financial Oﬃcer

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Annual Report and Accounts 2026

189

#### Company ﬁnancial statements of Saga plc

#### Statement of changes in equity

|  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- |
|  |  | Share |  |  | Share-based |  |
|  | Called up | premium | Own shares | Retained | payment | Total |
|  | share capital | account | held reserve | earnings | reserve | equity |
|  | £m | £m | £m | £m | £m | £m |
| At 1 February 2024 | 21.3 | 648.3 | (1.2) | (407.6) | 10.1 | 270.9 |
| Profit for the financial year | – | – | – | 470.5 | – | 470.5 |
| Issue of share capital (Note 6) | 0.2 | – | (0.2) | – | – | – |
| Share-based payment charge | – | – | – | – | 4.2 | 4.2 |
| Transfer upon vesting of share options | – | – | – | 4.6 | (4.7) | (0.1) |
| At 31 January 2025 | 21.5 | 648.3 | (1.4) | 67.5 | 9.6 | 745.5 |
| Profit for the financial year | – | – | – | 168.0 | – | 168.0 |
| Issue of share capital (Note 6) | 0.2 | – | (0.2) | – | – | – |
| Share-based payment charge | – | – | – | – | 3.9 | 3.9 |
| Transfer upon vesting of share options | – | – | – | 4.4 | (4.4) | – |
| At 31 January 2026 | 21.7 | 648.3 | (1.6) | 239.9 | 9.1 | 917.4 |

The Notes on pages 190-193 form an integral part of these ﬁnancial statements.

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Saga plc

Annual Report and Accounts 2026

190

#### Company ﬁnancial statements of Saga plc

#### 1.1 Accounting policies

a) Accounting convention

These ﬁnancial statements were prepared in accordance

with Financial Reporting Standard (

FRS

) 101 ‘Reduced

Disclosure Framework’.

In preparing these ﬁnancial statements, the Company applies

the recognition, measurement and disclosure requirements

of UK-adopted international accounting standards, but makes

amendments, where necessary, in order to comply with the

Companies Act 2006 (the

Act

) and has set out below where

advantage of the FRS 101 disclosure exemptions has been taken.

The ﬁnancial statements are prepared under the historical cost

convention, as modiﬁed by derivative ﬁnancial assets and ﬁnancial

liabilities measured at fair value through proﬁt or loss and, in

accordance with the Act, are prepared on a going concern basis

(please refer to Note 2.1 of the Saga plc consolidated accounts on

page 111 for an assessment of the going concern basis for the Group

and the Company).

The Company’s ﬁnancial statements are presented in sterling and

all values are rounded to the nearest hundred thousand (£m),

except when otherwise indicated.

The accounting policies which follow set out those policies which

apply in preparing the ﬁnancial statements for the year ended

31 January 2026.

The Company has taken advantage of the following disclosure

exemptions under FRS 101:

•

The requirements of International Financial Reporting Standard

(

IFRS

) 7 ‘Financial Instruments: Disclosures’.

•

The requirements of paragraphs 10(d), 10(f), 16, 38A, 38B-D,

40A-D, 111 and 134-136 of International Accounting Standard (

IAS

) 1

‘Presentation of Financial Statements’.

•

The requirements of IAS 7 ‘Statement of Cash Flows’.

•

The requirements of paragraphs 30 and 31 of IAS 8 ‘Accounting

Policies, Changes in Accounting Estimates and Errors’.

•

The requirements of paragraphs 17 and 18A of IAS 24 ‘Related

Party Disclosures’.

•

The requirements in IAS 24 to disclose related party transactions

entered into between two or more members of a group, provided

that any subsidiary which is a party to the transaction is wholly

owned by such a member.

•

The requirements of paragraphs 45(b) and 46-52 of IFRS 2

‘Share-based Payment’.

b) Investments in subsidiaries

Investments in subsidiaries are accounted for at cost, less a provision

for impairment, and are reviewed for impairment when events or

changes in circumstances indicate the carrying value may not be

recoverable. If there is an indication that the recoverable value of

a previously impaired investment in a subsidiary has increased,

previously recognised impairments are reversed up to the lower

of historical cost and the recoverable value of the investment.

c) Debtors

Trade and other debtors are initially recognised at fair value and,

where the time value of money is material, subsequently measured

at amortised cost using the eﬀective interest rate (

EIR

) method.

Provision for impairment is made using the simpliﬁed approach set out

in IFRS 9 ‘Financial Instruments’, whereby no credit loss allowance

is recognised on initial recognition and then, at each subsequent

reporting date, the loss allowance will be the present value of the

expected cash ﬂow shortfalls over the remaining life of the debtors

(i.e. lifetime expected credit losses (

ECLs

)). Balances are written oﬀ

when the probability of recovery is assessed as being remote.

Amounts due from Group undertakings are classiﬁed as debtors.

They have no ﬁxed date of payment and are payable on demand.

The amounts due from Group undertakings are disclosed at

amortised cost.

#### Notes to the Company ﬁnancial statements

d) Deferred tax

Deferred tax is provided on temporary diﬀerences between the tax

bases of assets and liabilities and their carrying amounts for ﬁnancial

reporting purposes at the reporting date.

Deferred tax liabilities are recognised for all taxable temporary

diﬀerences and deferred tax assets are recognised to the extent that

it is probable that taxable proﬁt will be available, against which the

deductible temporary diﬀerences, and the carry forward of unused

tax credits and unused tax losses, can be utilised.

The carrying amount of deferred tax assets is reviewed at each

reporting date and is reduced to the extent that it is no longer

probable that suﬃcient taxable proﬁt will be available to allow all or

part of the deferred tax asset to be utilised. Unrecognised deferred

tax assets are reassessed at each reporting date and are recognised

to the extent that it has become probable that future taxable proﬁts

will allow the deferred tax asset to be recovered.

Deferred tax assets and liabilities are measured at the tax rates that

are expected to apply in the year when the asset is realised or the

liability is settled, based on tax rates (and tax laws) that have been

enacted, or substantively enacted, at the reporting date. Deferred

tax is charged, or credited, in the income statement, except when

it relates to items charged or credited in other comprehensive

income (

OCI

), in which case the deferred tax is dealt with in OCI.

Deferred tax assets and deferred tax liabilities are oﬀset if a legally

enforceable right exists to set oﬀ current tax assets against current

tax liabilities and the deferred taxes relate to the same taxable entity

and the same taxation authority.

e) Share-based payments

The Company provides beneﬁts to employees (including Directors)

of Saga plc and its subsidiary undertakings, in the form of share-based

payment transactions, whereby employees render services as

consideration for equity instruments (equity-settled transactions).

The cost of equity-settled transactions is measured by reference to

the fair value on the grant date and is recognised as an expense over

the relevant vesting period, ending on the date on which the employee

becomes fully entitled to the award.

Fair values of share-based payment transactions are calculated using

market price valuation modelling techniques.

In valuing equity-settled transactions, assessment is made of any

vesting conditions to categorise these into market performance

conditions, non-market performance conditions and service conditions.

Where the equity-settled transactions have market performance

conditions (that is, performance that is directly or indirectly linked

to the share price), the fair value of the award is assessed at the time

of grant and is not changed, regardless of the actual level of vesting

achieved, except where the employee ceases to be employed prior

to the vesting date.

For service conditions and non-market performance conditions,

the fair value of the award is assessed at the time of grant and is

reassessed at each reporting date to reﬂect updated expectations

for the level of vesting. No expense is recognised for awards that

ultimately do not vest.

At each reporting date prior to vesting, the cumulative expense is

calculated, representing the extent to which the vesting period has

expired and, in the case of non-market conditions, the best estimate

of the number of equity instruments that will ultimately vest or, in the

case of instruments subject to market conditions, the fair value on

grant adjusted only for leavers. The movement in the cumulative

expense since the previous reporting date is recognised in the income

statement, with the corresponding increase in the share-based

payments reserve.

Upon vesting of an equity instrument, the cumulative cost in the

share-based payments reserve is reclassiﬁed to reserves.

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Saga plc

Annual Report and Accounts 2026

191

f) Equity

The Group has ordinary shares that are classiﬁed as equity.

Incremental external costs that are directly attributable to the issue

of these shares are recognised in equity, net of tax.

g) Own shares

Own shares represent the shares of the Company that are held by an

Employee Beneﬁt Trust (

EBT

). Own shares are recorded at cost and

deducted from equity. The Directors consider that, under the terms

of the contractual arrangements in place, the Company has control

over the EBT. The results and net assets of the EBT have, therefore,

been included in the Group consolidation.

h) Financial instruments

i) Financial assets

On initial recognition, a ﬁnancial asset is classiﬁed as either amortised

cost, fair value through other comprehensive income (

FVOCI

) or fair

value through proﬁt and loss (

FVTPL

). The classiﬁcation of ﬁnancial

assets is based on the business model in which a ﬁnancial asset is

managed, and its contractual cash ﬂow characteristics.

The Company measures all ﬁnancial assets at fair value at each

reporting date, other than those instruments measured at

amortised cost.

The Company’s ﬁnancial assets at amortised cost include amounts

due from Group undertakings. The Company does not hold any

ﬁnancial assets classiﬁed as FVOCI or FVTPL.

(a) Financial assets at amortised cost

Initial recognition and measurement

A ﬁnancial asset is classiﬁed at amortised cost if it meets both of the

following conditions and is not elected to be designated as FVTPL:

•

It is held within a business model whose objective is to hold assets

to collect contractual cash flows.

•

Its contractual terms give rise on specified dates to cash flows

that are solely payments of principal and interest on the principal

amount outstanding.

Subsequent measurement

These assets are subsequently measured at amortised cost using

the EIR method. The amortised cost is reduced by impairment losses

(see (b) to the right). Impairment losses are recognised in proﬁt or loss

as they are incurred. Any gain or loss on derecognition is recognised

in proﬁt or loss immediately.

Derecognition

A ﬁnancial asset is derecognised when the rights to receive cash ﬂows

from the asset have expired or when the Company has transferred

substantially all the risks and rewards relating to the asset to a

third party.

(b) Impairment of financial assets

The ECL impairment model applies to ﬁnancial assets measured

at amortised cost and debt investments at FVOCI.

The Company measures loss allowances at an amount equal to

12-month ECLs, except for trade receivables and contract assets

that result from transactions within the scope of IFRS 15.

When determining whether the credit risk of a ﬁnancial asset has

increased signiﬁcantly since initial recognition and when estimating

ECLs, the Company considers reasonable and supportable

information that is relevant and available without undue cost or eﬀort.

This includes both quantitative and qualitative information and

analysis, based on the Company’s historical experience and informed

credit assessment and including forward-looking information.

Measurement of ECLs

ECLs are measured as a probability-weighted estimate of credit

losses. Credit losses are measured as the probability of default in

conjunction with the present value of the Group’s exposure. Loss

allowances for ECLs on ﬁnancial assets measured at amortised cost

are deducted from the gross carrying amount of the assets, with a

corresponding charge to the income statement.

ii) Financial liabilities

Initial recognition and measurement

All ﬁnancial liabilities are classiﬁed as ﬁnancial liabilities at amortised

cost on initial recognition.

All ﬁnancial liabilities are recognised initially at fair value and, in the case

of loans and borrowings, net of directly attributable transaction costs.

The Company’s ﬁnancial liabilities comprise loans and borrowings.

Subsequent measurement

After initial recognition, interest-bearing loans and borrowings and

other payables are subsequently measured at amortised cost using

the EIR method. Amortised cost is calculated by taking into account

any discount or premium on acquisition and fees or costs that are an

integral part of the EIR. The EIR amortisation is included in ﬁnance

costs in the income statement.

Derecognition

A ﬁnancial liability is derecognised when the obligation under the

liability is discharged, cancelled or expires.

When an existing ﬁnancial liability is replaced by another from the

same lender on substantially diﬀerent terms, or the terms of an

existing liability are substantially modiﬁed, such an exchange or

modiﬁcation is treated as a derecognition of the original liability and

the recognition of a new liability. The diﬀerence in the respective

carrying amounts is recognised in the income statement.

i) Audit remuneration

Amounts receivable by the Company’s auditor and its associates

in respect of services to the Company and its associates, other

than the audit of the Company’s ﬁnancial statements, have not been

disclosed as the information is required instead to be disclosed on

a consolidated basis in the consolidated ﬁnancial statements.

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#### Company ﬁnancial statements of Saga plc

#### Notes to the Company ﬁnancial statementscontinued

Saga plc

Annual Report and Accounts 2026

192

#### 1.2 Significant accounting judgements, estimates and assumptions

The preparation of ﬁnancial statements requires the Company to select accounting policies and make estimates and assumptions that aﬀect

items reported in the primary Company ﬁnancial statements and Notes to the Company ﬁnancial statements.

Significant estimates

All estimates are based on management’s knowledge of current facts and circumstances, assumptions based on that knowledge and predictions

of future events and actions. Actual results may, therefore, diﬀer from those estimates.

The table below sets out those items the Company considers susceptible to changes in critical estimates and assumptions, together with the

relevant accounting policy.

|  |  |  |
| --- | --- | --- |
| Acc. policy | Items involving estimation | Sources of estimation uncertainty |
| 1.1b) | Investment in subsidiaries impairment testing | The Company determines whether the investment in subsidiaries needs |
|  |  | to be impaired when indicators of impairment exist, or historic |
|  |  | impairments reversed if there are indicators of improvement in the |
|  |  | circumstances that triggered the original impairment. This requires an |
|  |  | estimation of the value-in-use of the subsidiaries owned by the Company. |
|  |  | The value-in-use calculation requires the Company to estimate the future |
|  |  | cash flows expected to arise from the subsidiaries, discounted at a |
|  |  | suitably risk-adjusted rate to calculate present value. |
|  |  | Sensitivity analysis was undertaken to determine the effect of changing |
|  |  | the discount rate, the terminal value and earnings before interest, tax, |
|  |  | depreciation and amortisation (  EBITDA  ) multiple on the present value |
|  |  | calculation, which is shown in Note 2 below. |

#### 2 Investment in subsidiaries

|  |  |
| --- | --- |
|  | £m |
| Cost |  |
| At 1 February 2024 | 4,132.7 |
| At 31 January 2025 and 31 January 2026 | 4,132.7 |
| Impairment |  |
| At 1 February 2024 | 3,965.4 |
| Amounts reversed in the year | (492.0) |
| At 31 January 2025 | 3,473.4 |
| Amounts reversed in the year | (181.1) |
| At 31 January 2026 | 3,292.3 |
| Net book value |  |
| At 31 January 2026 | 840.4 |
| At 31 January 2025 | 659.3 |

See Note 39 to the consolidated ﬁnancial statements for a list of the Company’s investments.

The market capitalisation of the Company increased from £177.5m at 31 January 2025 to £759.6m at 31 January 2026. The Directors considered

this an indicator that the recoverable value of the previously impaired investment in its subsidiaries could have increased. An assessment was,

therefore, performed in which the recoverable amount of the investment was compared with its carrying value.

A value-in-use of the Company’s subsidiaries was determined based on a sum-of-the-parts valuation for each of the Group’s businesses, using

discounted cash ﬂow projections from the Group’s Board-approved ﬁve-year plan to 2030/31 for certain parts of the business, and EBITDA

multiples to estimate the present value of future dividend streams for other subsidiaries.

For the discounted cash ﬂow projections, a terminal value was calculated using the Gordon Growth Model based on the ﬁfth year of those

projections and an annual growth rate of 2.0% (2025: 2.0%) as the expected long-term average nominal growth rate of the UK economy.

Cash ﬂows for a base case scenario and a stressed case scenario were then discounted to present value using a suitably risk-adjusted nominal

discount rate relevant to each of the segments.

At 31 January 2026, the range of pre-tax discount rates used was 12.2% to 14.8% (2025: 12.6% to 15.2%). EBITDA multiples of 6.4x to 11.1x

(2025: 6.6x to 12.0x) were used for the Travel businesses. As per IAS 36.44, incremental cash ﬂows directly attributable to growth initiatives not

yet enacted at the balance sheet date were removed for the purpose of the value-in-use calculation. In the year ended 31 January 2026, the

recoverable amount calculated using this methodology when compared against the carrying value of the investment in subsidiaries resulted in

headroom of £181.1m in a probability weighted scenario of base case to stressed case cash ﬂows. The headroom was identiﬁed as being reﬂective

of strong trading forecasts for the Travel businesses. No further impairment was, therefore, assessed as necessary and management have

reversed impairments recorded in previous years of £181.1m at 31 January 2026.

In the prior year, an impairment assessment was also performed in which the recoverable amount of the investment was compared with its

carrying value. The recoverable amount, when compared with the carrying value of the investment in subsidiaries, resulted in £492.0m

headroom in a probability weighted scenario of base case to stressed case cash ﬂows. The headroom was identiﬁed as being reﬂective of strong

trading forecasts for the Travel businesses and reduced ﬁnancing risk resulting from the successful reﬁnancing of the Group’s corporate debt.

Management, therefore, concluded no further impairment was necessary and reversed impairments recorded in previous years of £492.0m

at 31 January 2025.

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Saga plc

Annual Report and Accounts 2026

193

The carrying value calculated is most sensitive to the EBITDA multiple, the discount rate and the terminal growth rate assumed. A quantitative

sensitivity analysis for each of these at 31 January 2026, and its impact on the carrying value of investment in subsidiaries, is as follows:

|  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- |
|  | EBITDA multiple | | Pre-tax discount rate | | Terminal growth rate | |
|  | +1x | –1x | +1.0ppt | –1.0ppt | +1.0ppt | –1.0ppt |
|  | £m | £m | £m | £m | £m | £m |
| Impact | 137.4 | (137.4) | (16.4) | 13.5 | 15.1 | (11.5) |

The sensitivity movement for the market multiple equates to a 9.4% movement in the underlying EBITDA assumption.

#### 3 Debtors

|  |  |  |
| --- | --- | --- |
|  | 2026 | 2025 |
|  | £m | £m |
| Amounts falling due after more than one year |  |  |
| Amounts due from Group undertakings | 80.0 | 337.2 |
|  | 80.0 | 337.2 |

|  |  |  |
| --- | --- | --- |
|  | 2026 | 2025 |
|  | £m | £m |
| Amounts falling due within one year |  |  |
| Other debtors | – | 0.1 |
|  | – | 0.1 |

For amounts due from Group undertakings, the ECLs are considered to be immaterial.

#### 4 Creditors – amounts falling due in less than one year

|  |  |  |
| --- | --- | --- |
|  | 2026 | 2025 |
|  | £m | £m |
| Other creditors | 0.1 | 0.1 |
| Accruals | 2.9 | 1.4 |
| Accrued interest and fees payable | – | 0.6 |
|  | 3.0 | 2.1 |

#### 5 Creditors – amounts falling due in more than one year

|  |  |  |
| --- | --- | --- |
|  | 2026 | 2025 |
|  | £m | £m |
| Bonds | – | 250 |
| Unamortised issue costs | – | (1.0) |
|  | – | 249.0 |

Please refer to Note 30 of the Saga plc consolidated accounts on pages 174-176 for further details relating to the bonds.

#### 6 Called up share capital

|  |  |  |  |
| --- | --- | --- | --- |
|  | Ordinary shares | | |
|  |  | Nominal |  |
|  |  | value | Value |
|  | Number | £ | £m |
| Allotted, called up and fully paid |  |  |  |
| At 1 February 2024 | 141,795,822 | 0.15 | 21.3 |
| Issue of shares – 3 May 2024 | 1,565,919 | 0.15 | 0.2 |
| At 31 January 2025 | 143,361,741 | 0.15 | 21.5 |
| Issue of shares – 14 July 2025 | 1,493,744 | 0.15 | 0.2 |
| At 31 January 2026 | 144,855,485 | 0.15 | 21.7 |

On 3 May 2024, Saga plc issued 1,565,919 new ordinary shares of 15p each, with a value of £0.2m, for transfer into an EBT to satisfy employee

incentive arrangements. The newly issued shares rank pari passu with existing Saga shares.

On 14 July 2025, Saga plc issued 1,493,744 new ordinary shares of 15p each, with a value of £0.2m, for transfer into an EBT to satisfy employee

incentive arrangements. The newly issued shares rank pari passu with existing Saga shares.

#### 7 Commitments

During the year, the Company provided guarantees for the Group’s bond, Ocean Cruise ship debt, £50.0m former Revolving Credit Facility and

bank overdraft (please refer to Notes 25 and 30 of the Saga plc consolidated accounts on pages 166, and 174-176). At 31 January 2026, as a result

of the Group’s reﬁnancing of its debt facilities, the Company provided guarantees for the Ocean Cruise ship debt only.

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The Group uses a number of Alternative Performance Measures (

APMs

),

which are not required or commonly reported under International

Financial Reporting Standards (

IFRS

), the Generally Accepted

Accounting Principles (

GAAP

) under which the Group prepares its

ﬁnancial statements, but which are used by the Group to help the user

of the accounts better understand the ﬁnancial performance and

position of the business.

Deﬁnitions for the primary APMs used in this report are set out below.

APMs are usually derived from ﬁnancial statement line items and are

calculated using consistent accounting policies to those applied in

the ﬁnancial statements, unless otherwise stated. APMs may not

necessarily be deﬁned in a consistent manner to similar APMs used by

the Group’s competitors. They should be considered as a supplement

to, rather than a substitute for, GAAP measures.

#### Underlying Revenue

Underlying Revenue represents revenue excluding ceded reinsurance

premiums earned on business underwritten by the Group, the

Insurance Broking onerous contract provision, the prior year AXA

proﬁt share payable on cessation of the private medical insurance (

PMI

)

contract, the release of deferred revenue associated with motor and

home three-year ﬁxed-price policies, modiﬁcation of Travel breakage

policy and revenue associated with the exit from some of our smaller,

loss-making activities.

This measure is useful for presenting the Group’s underlying trading

performance as it excludes non-cash technical accounting

adjustments and one-oﬀ ﬁnancial impacts that are not expected to

recur. In the case of the Insurance Broking onerous contract provision,

this is excluded due to it being a fair value type adjustment to revenue

that will reverse over time.

Underlying Revenue reconciles to the statutory measure of revenue

as follows:

£m

12m to Jan

2026

Change

12m to Jan

2025

Underlying Revenue

715.0

(6.9%)

768.2

Ceded reinsurance premiums

earned on business

underwritten by the Group

4.7

(72.5%)

17.1

Included within discontinued

operations

(65.1)

66.9%

(196.7)

Underlying Revenue from

continuing operations

654.6

11.2%

588.6

Insurance Broking onerous

contract provision

1.3

(27.8%)

1.8

AXA profit share payable on

cessation of PMI contract

–

100.0%

(2.6)

Release of deferred revenue on

three-year fixed-price policies

7.0

100.0%

–

Modification of Travel

breakage policy

(3.0)

(100.0%)

–

Exit from smaller, loss-making

activities

0.1

(80.0%)

0.5

Revenue per statutory

financial statements

660.0

12.2%

588.3

#### Underlying Profit Before Tax

Underlying Proﬁt Before Tax represents the proﬁt/(loss) before tax

excluding the impairment of Insurance Broking goodwill and the

following other exceptional items:

•

release of deferred revenue associated with motor and home

three-year fixed-price policies;

•

Affinity Partnership transition;

•

loss on disposal of subsidiaries, including the write-off of the

written to earned adjustment;

•

costs and fees associated with the Group’s previous corporate

debt, including accelerated amortisation of fees relating to the

loan facility provided by Roger De Haan;

•

net unrealised fair value losses on derivatives;

•

Ocean Cruise dry dock costs and customer compensation;

•

impairment of the carrying value of non-financial assets;

•

impact of change in the discount rate on non-periodical payment

order (

PPO

) liabilities

1

;

•

fair value gains on debt securities;

•

foreign exchange gains/(losses) on River Cruise ship leases;

•

movements in insurance onerous contract provisions (net of

reinsurance recoveries)

2

;

•

profit share payable to AXA on cessation of the PMI contract;

•

the IFRS 16 lease accounting adjustment on River Cruise vessels;

•

restructuring costs; and

•

modification of Travel breakage policy.

It is reconciled to statutory loss before tax within the Group Chief

Financial Oﬃcer’s Review on page 27.

This measure is the Group’s key performance indicator and is useful

for presenting the Group’s underlying trading performance, as it

excludes non-cash technical accounting adjustments due to their

volatility and one-oﬀ ﬁnancial impacts that are not expected to recur.

As Underlying Proﬁt Before Tax includes the beneﬁts of restructuring

programmes, but excludes signiﬁcant costs, such as the impairment

of non-ﬁnancial assets and restructuring items, it should not be

regarded as a complete picture of the Group’s ﬁnancial performance,

which is presented in its ﬁnancial statements. The exclusion of other

underlying items may result in Underlying Proﬁt Before Tax being

materially higher or lower than reported loss before tax. In particular,

when signiﬁcant non-ﬁnancial asset impairments and restructuring

charges are excluded, Underlying Proﬁt Before Tax will be higher than

earnings reported in the ﬁnancial statements.

#### Alternative Performance Measures Glossary

1

This adjustment reduces the risk of residual volatility from changes in market interest rates adversely affecting Underlying Profit Before Tax

2

The IFRS 17 onerous contract requirements create a timing mismatch between when claims are incurred and when they are recognised in profit before tax. Underlying Profit

Before Tax adjusts for this timing mismatch by reversing the impact of these requirements

Saga plc

Annual Report and Accounts 2026

194

![]()

#### Trading EBITDA

Trading EBITDA is deﬁned as earnings before interest payable, tax,

depreciation and amortisation, and excludes exceptional items

and impairments.

Trading EBITDA, on a rolling 12-month basis, is a key component of

Consolidated Pro Forma EBITDA (see overleaf), which acts as the

denominator in the Group’s Leverage Ratio covenant calculations

applicable to the term loan, delayed-draw term loan (

DDTL

) and

Revolving Credit Facility (

RCF

) that were in place at 31 January 2026.

It reconciles to Total Underlying Proﬁt Before Tax as follows:

£m

12m to Jan

2026

Change

12m to Jan

2025

Ocean Cruise Trading EBITDA

105.3

18.0%

89.2

River Cruise Trading EBITDA

5.9

47.5%

4.0

Holidays Trading EBITDA

15.2

40.7%

10.8

Insurance Broking Trading

EBITDA

20.2

(9.8%)

22.4

Insurance Underwriting

Trading EBITDA

18.6

(5.1%)

19.6

Other Businesses and Central

Costs Trading EBITDA

(12.1)

(36.0%)

(8.9)

Trading EBITDA

153.1

11.7%

137.1

Depreciation and amortisation

(32.5)

8.2%

(35.4)

Net finance costs (including

Cruise, Holidays and Insurance

Underwriting)

(61.2)

(13.5%)

(53.9)

Total Underlying Profit

Before Tax

59.4

24.3%

47.8

£m

12m to Jan

2026

Change

12m to Jan

2025

Trading EBITDA

153.1

11.7%

137.1

Insurance Broking Trading

EBITDA from discontinued

operations

0.4

126.7%

(1.5)

Insurance Underwriting

Trading EBITDA from

discontinued operations

(18.6)

5.1%

(19.6)

Trading EBITDA from

continuing operations

134.9

16.3%

116.0

£m

12m to Jan

2026

Change

12m to Jan

2025

Depreciation and

amortisation per above table

32.5

8.2%

35.4

Depreciation included within

other exceptional items

4.5

4.3%

4.7

Depreciation and

amortisation per statutory

financial statements

37.0

7.7%

40.1

£m

12m to Jan

2026

Change

12m to Jan

2025

Net finance costs

(including Ocean Cruise and

Insurance Underwriting)

per left table

61.2

(13.5%)

53.9

Included within other

exceptional items

10.4

(92.6%)

5.4

Included within discontinued

operations

(3.0)

(65.9%)

(8.8)

Net finance costs per

consolidated income

statement

68.6

(35.8%)

50.5

#### Consolidated Pro Forma EBITDA

Consolidated Pro Forma EBITDA represents Trading EBITDA,

excluding the impact of IFRS 16 ‘Leases’ and the Trading EBITDA

associated with the disposed Insurance Underwriting business and

acts as the denominator in the Group’s Leverage Ratio covenant

calculation applicable to the term loan, DDTL and RCF.

Consolidated Pro Forma EBITDA is calculated as follows:

£m

12m to Jan

2026

Change

12m to Jan

2025

Trading EBITDA

153.1

11.7%

137.1

Impact of IFRS 16

(1.6)

36.0%

(2.5)

Impact of disposal of

Insurance Underwriting

(18.2)

(100.0%)

–

Consolidated

Pro Forma EBITDA

133.3

(1.0%)

134.6

#### Gross Written Premiums

Gross Written Premiums represent the total premium that the

Group charges to customers for a core insurance product, excluding

insurance premium tax but before the deduction of any outward

reinsurance premiums, measured with reference to the cover start

date of the policy. This measure is widely used by insurers so provides a

meaningful comparison of performance with our peers. It is analysed

further within the Group Chief Financial Oﬃcer’s Review on page 31.

#### Written Gross Profit After Marketing Expenses

Written Gross Proﬁt After Marketing Expenses is calculated

as written revenue, less cost of sales and marketing expenses.

This measure provides a meaningful view of the contribution of

each Insurance Broking product, before accounting for operating

expenses, and is analysed further within the Group Chief Financial

Oﬃcer’s Review on page 31.

Financial statements

Governance

Saga plc

Annual Report and Accounts 2026

195

Additional information

Strategic Report

![]()

#### Underlying Basic Earnings Per Share

Underlying Basic Earnings Per Share represents the basic

earnings/(loss) per share excluding the post-tax eﬀect of:

•

release of deferred revenue associated with motor and home

three-year fixed-price policies;

•

Affinity Partnership transition;

•

loss on disposal of subsidiaries, including the write-off of the

written to earned adjustment;

•

costs and fees associated with the Group’s previous corporate

debt, including accelerated amortisation of fees relating to the

loan facility provided by Roger De Haan;

•

net unrealised fair value losses on derivatives;

•

Ocean Cruise dry dock costs and customer compensation;

•

impairment of the carrying value of non-financial assets;

•

impact of change in the discount rate on non-PPO liabilities

3

;

•

fair value gains on debt securities;

•

foreign exchange gains/(losses) on River Cruise ship leases;

•

movements in the insurance onerous contract provisions

(net of reinsurance recoveries)

4

;

•

profit share payable to AXA on cessation of PMI contract;

•

the IFRS 16 lease accounting adjustment on River Cruise vessels;

•

restructuring costs; and

•

modification of Travel breakage policy.

This measure is reconciled to the statutory basic earnings/(loss)

per share in Note 12 to the accounts on page 147.

This measure is linked to the Group’s key performance indicator,

Underlying Proﬁt Before Tax, and represents what management

considers to be the underlying shareholder value generated in

the period.

#### Available Cash

Available Cash represents cash held by subsidiaries within the Group

that is not subject to regulatory restrictions, net of any overdrafts held

by those subsidiaries, and excludes additional amounts paid into an

escrow account relating to the Saga Pension Scheme. This measure

is reconciled to the statutory measure of cash in Note 25 to the

accounts on page 166.

#### Available Operating Cash Flow

Available Operating Cash Flow is net cash ﬂow from operating

activities after capital expenditure but before income tax received,

interest paid, restructuring costs and other one-oﬀ payments, which

is available to be used by the Group as it chooses and is not subject to

regulatory restriction.

Available Operating Cash Flow reconciles to net cash ﬂows from

operating activities as follows:

£m

12m to Jan

2026

Change

12m to Jan

2025

Net cash flows from operating

activities (reported)

117.0

3.4%

113.2

Exclude cash impact of:

Trading of restricted

divisions

(25.9)

58.2%

(61.9)

Restructuring costs and

other one-off payments

48.2

77.9%

27.1

Interest paid

49.9

19.7%

41.7

Income tax received

(0.4)

88.9%

(3.6)

71.8

>500%

3.3

Cash released from restricted

divisions

26.2

13.9%

23.0

Capital expenditure funded

from Available Cash

(20.6)

(12.0%)

(18.4)

Cash collateralised

Association of British Travel

Agents bonding

11.5

200.0%

(11.5)

Available Operating

Cash Flow

205.9

87.9%

109.6

#### Net Debt

Net Debt is the sum of the carrying values of the Group’s debt facilities

and pre-IFRS 16 lease liabilities less the amount of Available Cash it

holds and acts as the numerator in the Group’s Leverage Ratio

covenant calculation applicable to the term loan, DDTL and RCF. It is

analysed further within the Group Chief Financial Oﬃcer’s Review on

page 38.

#### Leverage Ratio

Leverage Ratio is the ratio of Net Debt to Consolidated Pro Forma

EBITDA as of the last day of a relevant period. It is a key metric used

to report the Group’s capacity to service its debt.

#### Alternative Performance Measures Glossarycontinued

3

This adjustment reduces the risk of residual volatility from changes in market interest rates adversely affecting Underlying Profit Before Tax

4

The IFRS 17 onerous contract requirements create a timing mismatch between when claims are incurred and when they are recognised in profit before tax. Underlying Profit

Before Tax adjusts for this timing mismatch by reversing the impact of these requirements

Saga plc

Annual Report and Accounts 2026

196

![]()

ABTA (Association of British Travel Agents)

the trade association

for tour operators and travel agents in the UK, of which the Group’s

Cruise and Holidays businesses are members

Act

the UK Companies Act 2006, applicable to Saga, as amended

from time to time

Add-on

an ancillary insurance product that is actively marketed and

sold in addition to a core policy

Aﬃnity Partnership

the binding agreement with wholly-owned

subsidiaries in the UK of Ageas SA/NV, under which a 20-year

partnership for motor and home insurance has been established

Ageas (wholly owned UK subsidiaries of Ageas SA/NV)

provider of

personal insurance in the UK with whom Saga have entered a 20-year

Aﬃnity Partnership for motor and home insurance, alongside the sale

of the Insurance Underwriting business, Acromas Insurance Company

Limited

AGM (Annual General Meeting)

to be held at 11.00am on

30 June 2026 at Herbert Smith Freehills Kramer LLP, Exchange

House, Primrose Street, London, EC2A 2EG

AI (artiﬁcial intelligence)

a computer or a computer-controlled

system used to perform tasks that typically require human

intelligence

AICL (Acromas Insurance Company Limited)

the Group’s

discontinued Insurance Underwriting business

Annual Bonus Plan

an incentive provided to the Executive Directors,

linked to achievement in delivering goals that are closely aligned with

the Group’s strategy

Annual policies

12-month insurance policies, sold by the Group’s

Insurance Broking business, with no option for the customer to ﬁx the

premium at renewal

APMs (Alternative Performance Measures)

a series of measures

which are not required, or commonly reported, under accounting

standards but are used by the Group to help users better understand

the ﬁnancial performance and position of the business

ATOL (Air Travel Organisers’ Licensing)

government-run ﬁnancial

protection scheme operated by the Civil Aviation Authority, the

regulators of the Group’s River Cruise and Holidays businesses

Board

Saga plc Board of Directors

BU (business unit)

term used to refer to an area of the business,

such as Insurance, Cruise, Holidays, Money or Publishing

CAA (Civil Aviation Authority)

one of the bodies that regulates

the Group’s River Cruise and Holidays businesses

CEO (Chief Executive Oﬃcer)

Mike Hazell for the 2025/26

ﬁnancial year

CFO (Chief Financial Oﬃcer)

Mark Watkins for the 2025/26

ﬁnancial year

CGR (Corporate Governance Reforms)

a range of legislative and

business-led measures, designed by the UK Government to improve

corporate governance

CGU (cash generating unit)

smallest identiﬁable group of assets

that generates cash inﬂows that are largely independent of the

cash inﬂows from other assets or groups of assets

CII (Carbon Intensity Indicator)

regulations, applicable to the

Group’s Ocean Cruise business, introduced during 2023/24,

enabling the cruise industry to meet its emission targets

Clawback

a requirement, within the Group’s Remuneration Policy,

for Executive Directors to return remuneration or beneﬁts to a

company in special circumstances

Code

the UK Corporate Governance Code published by the

UK Financial Reporting Council, setting out guidance in the form

of principles and provisions to address the principal aspects of

corporate governance

Company

Saga plc

Competition and Markets Authority

regulator responsible for

promoting fair competition, preventing anti-competitive behaviour,

and protecting consumers

Contract boundary

the measurement of the Group’s insurance

contracts issued, and reinsurance contracts, which reﬂects all future

cash ﬂows arising from insurance coverage within the boundary of

each contract

COR (combined operating ratio)

the ratio of the claims costs and

expenses incurred to underwrite insurance (numerator), to the

revenue earned by the Group’s discontinued Insurance Underwriting

business (denominator) in a given period. Can otherwise be calculated

as the sum of the loss ratio and expense ratio

CPI (Consumer Price Index)

a measure of inﬂation that tracks

changes over time in the prices of a representative basket of goods

and services purchased by households

CPO (Chief People Oﬃcer)

Roisin Mackenzie for the 2025/26

ﬁnancial year

CustomerKNECT

the Group’s in-house mailing and printing business

DBP (Deferred Bonus Plan)

reward scheme, within the Group’s

Remuneration Policy, used to incentivise colleagues over the longer

term, ensuring alignment with Company goals

DDTL (delayed-draw term loan)

the facility that the Group has in

place with its lender, allowing draw-down of funds up to £116.6m

DEI&B (diversity, equity, inclusion and belonging)

the agenda under

which the Group is committed to creating an inclusive culture where

all colleagues can bring their full and authentic selves to work

DPA (Data Protection Act)

a UK law, applicable to the Group, that

regulates the use and protection of personal data

DTR (Disclosure and Transparency Rules)

rules published by the

UK Financial Conduct Authority relating to the disclosure of

information by a company, such as Saga plc, listed in the UK

Earnings per share

represents underlying shareholder value

generated in a given period

EBITDA (earnings before interest, tax, depreciation and

amortisation)

of acquired intangibles, non-trading costs and

impairments

EBT (earnings before tax)

proﬁt or loss for the period before the

deduction of taxation

ECL (expected credit loss)

probability-weighted estimate of credit

losses over the life of a ﬁnancial instrument

Economic Crime and Corporate Transparency Act

legislation

designed to improve transparency over UK companies and other legal

entities to strengthen the business environment, support national

security and disrupt economic crime

EEXI (Energy Eﬃciency Existing Ship Index)

benchmark used to

indicate a ship’s energy eﬃciency, in which the Group’s Ocean Cruise

ships achieve an ‘A’ rating

EIR (eﬀective interest rate)

the rate that exactly discounts the

Group’s estimated future cash ﬂows to the gross carrying amount

of a ﬁnancial asset or amortised cost of a ﬁnancial liability

EQ (Equiniti)

the Group’s share registrar and ﬁrst point of contact

for shareholding enquiries

Equity-settled transactions

instances where services received

from colleagues are settled in the form of shares, or share options,

in the Group

Escrow Accounting

an arrangement with the Civil Aviation Authority

whereby the Group holds 70% of customer monies received in

advance, in relation to Air Travel Organisers’ Licensing bookings, until

they return from their holiday. From 1 October 2024, in respect of the

Holidays business, the Group moved from Escrow Accounting to

simply holding cash within the business

ESEF (European Single Electronic Format)

the electronic reporting

format that the Group must use to prepare annual ﬁnancial reports

ESG (Environmental, Social and Governance)

central factors in

measuring the sustainability and societal impact of the Group

ESG Champion

Gemma Godfrey for the 2025/26 ﬁnancial year

ETS (Emissions Trading Scheme)

a cap-and-trade scheme that limits

total greenhouse gas emissions across certain sectors and

establishes a market price for carbon allowances

Executive Director

of Saga plc (unless otherwise stated)

Expense ratio

the ratio of expenses incurred to underwrite insurance

(numerator) to the revenue earned by the Group’s discontinued

Insurance Underwriting business (denominator) in a given period

Experienced Voices

a panel of our customers who participate in

research for the Group

#### Glossary

Financial statements

Governance

Saga plc

Annual Report and Accounts 2026

197

Additional information

Strategic Report

![]()

FAME (fatty acid methyl ester)

a biofuel which has been trialled on

board our Ocean Cruise ships

FCA (Financial Conduct Authority)

the independent UK body that

regulates the ﬁnancial services industry, including the Group’s

Insurance Broking and Money businesses

FRC (Finance Reporting Council)

independent regulator in the UK and

Ireland responsible for regulating auditors, accountants and actuaries

Free Shares

the gift of shares to colleagues to recognise their

contributions towards the Group’s performance

FRS (Financial Reporting Standard)

accounting standards issued

by the International Financial Reporting Standards Foundation

FSC (Financial Services Commission)

regulator for the non-bank

ﬁnancial services sector and global business

FTSE 250

the Financial Times Stock Exchange 250 Index is a mid-cap

stock index that consists of the 101

st

to the 350

th

largest companies

listed on the London Stock Exchange

FTSE Women Leaders Review

an independent framework, which

the Group reports against, that sets recommendations to improve

the representation of women in leadership roles across the UK’s

largest companies

FuelEU Maritime

regulation that came into force in January 2025,

applying to our Cruise business, encouraging the adoption of low or

zero carbon fuels

Fulﬁlment cash ﬂows

in relation to the measurement of liabilities for

incurred claims under International Financial Reporting Standard 17

‘Insurance Contracts’, the sum of the expected future discounted

cash ﬂows; and a risk adjustment margin above the expected future

cash ﬂows that represents the compensation required for bearing

non-ﬁnancial uncertainty

FVOCI (fair value through other comprehensive income)

one of

three classiﬁcation categories for the Group’s ﬁnancial assets under

International Financial Reporting Standard 9 ‘Financial Instruments’

FVTPL (fair value through proﬁt and loss)

one of three classiﬁcation

categories for the Group’s ﬁnancial assets under International

Financial Reporting Standard 9 ‘Financial Instruments’

GAAP (Generally Accepted Accounting Principles)

a common set

of accounting principles, standards and procedures issued by the

Financial Accounting Standards Board

GDPR (General Data Protection Regulation)

data protection

regulation introduced in 2018 that applies to most UK businesses,

including the Group

GHG (greenhouse gas)

a type of gas for which Saga provides annual

reporting on its emissions

GIPP (General Insurance Pricing Practices)

a review into pricing

practices within the UK insurance market conducted by the Financial

Conduct Authority

Going concern

an accounting term for a business that is assumed

to be able to meet its ﬁnancial obligations when they fall due

Gross premium

the premium that the Group charges to a customer

in respect of insurance cover

Group

the Saga plc group

Host insurance contract

the total cash ﬂows arising from all

insurance contracts of the Group, considered as a whole

HPS Funds

Certain funds, entities (or aﬃliates or subsidiaries of such

funds or entities) and/or accounts managed, advised or controlled by

HPS Investment Partners, LLC or its subsidiaries

IAA (Internal Audit and Assurance)

the Group’s Internal Audit and

Assurance function

IAS (International Accounting Standards)

accounting standards

issued by the International Accounting Standards Committee

IBNR (incurred but not reported)

a claims reserve provided to meet

the estimated cost of claims that have occurred, but have not yet been

reported to the insurer

IEA (International Energy Agency)

global organisation which provides

policy recommendations, analysis and data on the energy sector

IFRS (International Financial Reporting Standards)

accounting

standards issued by the International Accounting Standards Board

IMO (International Maritime Organization)

a specialised agency

of the United Nations responsible for regulating shipping

Insurance acquisition cash ﬂows

acquisition costs arising from the

selling or renewing of insurance policies underwritten by the Group

Insurance service result

insurance revenue less insurance service

expenses

Interest cover

the ratio applicable to the Ocean Cruise ship debt

facilities in place at 31 January 2026, calculated by dividing Trading

EBITDA (numerator as described in the Alternative Performance

Measures Glossary) by net cash interest (denominator)

IPCC (Intergovernmental Panel on Climate Change)

the United

Nations body for assessing the science related to climate change

IPO (Initial Public Oﬀering)

the ﬁrst sale of shares by a previously

unlisted company to investors on a securities exchange

IPT (insurance premium tax)

tax payable on general insurance

premiums in the UK

IR (Investor Relations)

the team responsible for facilitating

communication between the Group and its investors

KPI (key performance indicator)

quantiﬁable measures that the

Group uses to evaluate performance

KPMG (KPMG LLP)

the Group’s external auditor

Load factor

the booked proportion of the total capacity across the

Group’s Cruise ships, calculated by dividing the number of berths

booked by the total berths available

Loss ratio

the ratio of the claims costs (numerator) to the net earned

premium (denominator) in a given period

LSE (London Stock Exchange)

the stock exchange upon which

Saga plc is listed

LTIP (Long-Term Incentive Plan)

legacy reward scheme used to

incentivise colleagues over the longer term, ensuring alignment with

Company goals

Malus

an arrangement that permits the forfeiture of unvested

remuneration awards in circumstances the Company considers

appropriate

Management Report

the Directors’ Report, together with the

Strategic Report, within this document

Master Trust

the Group’s deﬁned contribution pension scheme,

operated by Aviva

MMQ (middle market quotation)

the average of the best buying and

selling prices quoted by market makers taken at the close of the

market each day

Net premium

the component of gross premium that is charged by the

Group’s discontinued Insurance Underwriter for each insurance claim

New business

new insurance policies, sold by the Group, to customers

that do not have an existing policy

Notice

formal communication sent to shareholders to inform them

about the upcoming Annual General Meeting

OCI (other comprehensive income)

revenues, expenses, gains and

losses under International Financial Reporting Standards that are

excluded from the income statement

Operating Board

the ﬁrst layer of the Group’s management below

Board level

Other Businesses

CustomerKNECT Limited and Saga Publishing

Limited and Saga Personal Finance Limited

PAA (premium allocation approach)

a simpliﬁed method for

measuring the Group’s insurance revenue and expenses over time

Parker Review

an independent framework of business professionals

who each bring, on a voluntary basis, a wide range of gender and

ethnically diverse perspectives

PCSR (post-cessation shareholding requirements)

the obligation

for an Executive Director to continue holding shares in the Company

for a deﬁned period after leaving employment

People Champion

Julie Hopes for the 2025/26 ﬁnancial year and

Gemma Godfrey with eﬀect from 23 March 2026 (following Julie’s

resignation on 27 February 2025)

People Committee

a monthly forum, chaired by the Chief People

Oﬃcer and attended by Lead Colleague Ambassadors from across

the Group, allowing colleagues to share their thoughts and views

#### Glossarycontinued

Saga plc

Annual Report and Accounts 2026

198

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Per diem

the total amount of Cruise revenue earned per passenger

per day

PMI (private medical insurance)

one of the products oﬀered within

the Group’s Insurance Broking business

Policies in force

the number of core insurance policies in force at any

given time

PPO (periodic payment order)

a court order prescribing settlement

of an insurance claim through regular payments

PRUs (principal risks and uncertainties)

the most signiﬁcant risks

threatening the Group

PwC

PricewaterhouseCoopers, the Group’s remuneration advisers

until 1 December 2025

RCF (Revolving Credit Facility)

the facility that the Group has in place

with its lenders, allowing the draw-down of funds up to £33.4m

Real living wage

a pay rate that is independently calculated, based on

the cost of living and is typically higher than the national minimum wage

Reinsurance

contractual arrangements where an insurer transfers

part, or all, of the insurance risk written to another insurer, in exchange

for a share of the customer premium

Relationship Agreement

the agreement that regulates the

relationship between the Group and Roger De Haan

Restricted Shares

shares granted to colleagues under speciﬁc plans

with vesting conditions, typically linked to continued employment and

performance

Risk adjustment

one of the components for measuring the liability for

incurred claims under International Financial Reporting Standard 17

‘Insurance Contracts’, being an explicit margin above the expected

future cash ﬂows that represents the compensation required for

bearing non-ﬁnancial uncertainty

ROCE (return on capital employed)

a ﬁnancial ratio used as a

performance condition under the Group’s legacy long-term

incentive plan

RSP (Restricted Share Plan)

share scheme, and corresponding

share awards used to incentivise colleagues over the longer term,

ensuring alignment with company goals

Saga Cruise

ST&H Limited, Saga Cruises Limited, Saga Cruises V

Limited, Saga Cruises VI Limited and Saga Crewing Services Limited

Saga Holidays

Saga Travel Group (UK) Limited, Saga Travel Group

Limited and Titan Transport Limited

Saga Hub

the Group’s internal communications platform that keeps

colleagues informed and connected

Saga Insurance

Saga Services Limited, CHMC Holdings Limited,

CHMC Limited and PEC Services Limited

Saga Money

Saga Personal Finance Limited

Saga Publishing

Saga Publishing Limited

Saga Travel

the Group’s Cruise and Holidays businesses

Scope 3 emissions

greenhouse gas emissions present in the value

chain which are not directly controlled by the Group

SECR (Streamlined Energy and Carbon Reporting)

a sustainability

reporting framework, which is mandatory for large organisations in

the United Kingdom

Senior Managers and Certiﬁcation Regime

a ﬁnancial services

regulation in the UK, designed to impose personal accountability on

senior managers in Finance and Insurance

Shareholder information

annual reports, notices of shareholder

meetings and other documentation that Saga is required to send

to shareholders

Shareholder Reference

a unique reference number issued to

shareholders of Saga plc

Shareview Portfolio

an online portal, accessed via

www.sagashareholder.co.uk, that allows shareholders to manage

all aspects of their shareholding in Saga plc

SID (Senior Independent Director)

Peter Bazalgette until

9 April 2025, followed by Gareth Hoskin for the remainder of the

2025/26 ﬁnancial year

SIP (Share Incentive Plan)

a plan available to all colleagues,

allowing them to purchase shares in Saga plc through a monthly

payroll deduction

SLT (Senior Leadership Team)

the second layer of the Group’s

management below Board level

SMC (Small and medium cap)

an index containing the Financial

Times Stock Exchange largest 250 companies and those of small

market capitalisation

Solvency capital/Solvency II

insurance regulations designed to

harmonise European Union insurance regulation, primarily concerning

the amount of capital that European insurance companies must hold

under a measure of capital and risk

SONIA (Sterling Overnight Index Average)

a replacement for the

London inter-bank oﬀered rate, introduced in the UK in 2021

SPA (Share Purchase Agreement)

binding agreement for Ageas (UK)

Limited to purchase the shares of the Group’s discontinued Insurance

Underwriting business, Acromas Insurance Company Limited

Speak Up Champion

Gareth Hoskin for the 2025/26 ﬁnancial year

SPF (Saga Personal Finance)

the Group’s personal ﬁnance business,

known as Saga Money

SSL (Saga Services Limited)

the Group’s Insurance Broking business

SSP (Shared Socioeconomic Pathway)

climate change scenarios of

projected socioeconomic global changes up to 2100 as deﬁned in the

Intergovernmental Panel on Climate Change Sixth Assessment

Report on climate change in 2021

STP (Saga Transformation Plan)

a long-term incentive plan, as part of

the Group’s Remuneration Policy, for participants to receive a portion

of the value created above a stretching hurdle over a ﬁve-year period

Street pricing adjustment

any adjustment to the net premium of

an insurance policy that is applied during the broking service

Swaps

ﬁxed price contracts used by the Group to manage its

exposure to fuel prices

TCFD (Task Force on Climate-related Financial Disclosures)

part of

the regulatory framework introduced by the Financial Stability Board

to improve, and increase, reporting on climate-related

ﬁnancial information

tCO

2

e

tonnes of carbon dioxide equivalent

Three-year ﬁxed-price policy

an insurance policy, provided by the

Group, with the option for the customer to ﬁx the premium for

three years

tNPS (transactional net promoter score)

represents the willingness

of customers to recommend the Group’s products and services to

others following a recent transaction

Trust (Employee Beneﬁt Trust)

a discretionary trust set up by the

Group to hold shares on behalf of its colleagues

Trust Fund

property held, including inter-alia money, and ordinary

shares in the Company, in trust in favour, or for the beneﬁt, of

colleagues of the Group

TSR (total shareholder return)

the theoretical growth in value of a

shareholding over a period, by reference to the beginning and ending

share price, assuming that dividends, including special dividends,

are reinvested to purchase additional units of the equity

UMAS

a university-based commercial energy and environmental

advisory service to the shipping sector

UK

United Kingdom

UKLR (UK Listing Rules)

a set of mandatory regulations of the UK

Financial Conduct Authority applicable to a company listed on the

London Stock Exchange

VaR (Value at Risk)

a probability-based estimate of the risk of loss

in relation to the Group’s portfolio of insurance contracts

Written to earned adjustment

the Insurance Broking accounting

adjustment, required under International Financial Reporting

Standard 15 ‘Revenue from Contracts with Customers’, that spreads

revenue and, historically, associated costs, which are underwritten

by the Group over the life of the insurance policy

WTW (Willis Towers Watson)

the Group’s remuneration advisers

from 1 December 2025

Financial statements

Governance

Saga plc

Annual Report and Accounts 2026

199

Additional information

Strategic Report

![]()

#### Financial calendar

2026 Annual General Meeting – 30 June 2026

#### Shareholder information online

The Company will publish annual reports, notices of shareholder

meetings and other documents, which we are required to send to

shareholders (

shareholder information

), on our website. Consenting

shareholders will be notiﬁed either by post or email, if preferred, each

time the Company publishes shareholder information. This allows us

to increase the speed of communication, reduce our impact on the

environment and keep costs to a minimum.

You can change your communication preference via your

Shareview Portfolio which can be accessed on our website

(www.sagashareholder.co.uk) or by contacting Equiniti (

EQ

).

To register, you will require your Shareholder Reference which

can be found on most communications from EQ.

Shareview Portfolio is free, secure, easy to use and allows you to

elect to receive certain shareholder communications electronically,

update your UK bank account details, send your general meeting

voting instructions in advance of meetings, keep your contact details

up to date and buy and sell shares easily.

#### Shareholder fraud

Shareholders are advised to be wary of any unsolicited advice or

oﬀers, whether over the telephone, through the post or by email.

If any such unsolicited communication is received, please check that

the company or person contacting you is properly authorised by the

Financial Conduct Authority (

FCA

) before engaging. Fraudsters use

persuasive and high-pressure tactics to lure investors into scams.

They may oﬀer to sell shares that turn out to be worthless or

non-existent, or to buy shares at an inﬂated price in return for an

upfront payment. While high proﬁts are promised, if you buy or sell

shares in this way, you may lose your money. For more information,

or if you are approached by fraudsters, please visit the FCA website

(www.fca.org.uk/consumers/scams), where you can report and ﬁnd

out more about investment scams. You can also call the FCA

Consumer Helpline on 0800 111 6768. If you have already paid

money to share fraudsters, you should contact Action Fraud

on 0300 123 2040.

#### Advisers

Corporate brokers

Deutsche Numis

21 Moorﬁelds

London EC2Y 9DB

Singer Capital Markets

1 Bartholomew Lane

London EC2N 2AX

Media relations advisers

Headland Consultancy

3

rd

Floor

One New Change

London EC4M 9AF

Independent auditors

KPMG LLP

15 Canada Square

Canary Wharf

London E14 5GL

Legal advisers

Herbert Smith Freehills Kramer LLP

Exchange House

Primrose Street

London EC2A 2EG

Registrars

Equiniti Group

For shareholder enquiries, please contact:

Equiniti Group

Aspect House

Spencer Road

Lancing

West Sussex BN99 6DA

Shareholder helpline: +44 (0) 371 384 2640

Calls to freephone numbers will vary by provider. Calls from outside

the UK will be charged at the applicable international rate. Lines are

open 8.30am to 5.30pm, Monday to Friday, excluding public holidays

in England and Wales.

customer@equiniti.com

#### Information for shareholders

Information for investors is provided online via the Group’s corporate

website (www.corporate.saga.co.uk/investors).

#### Registered office

Saga plc

3 Pancras Square

London N1C 4AG

Registered in England and Wales. Company Number: 08804263

#### Corporate websites

Information made available on the Group’s websites does not, and

is not intended to, form part of this Annual Report and Accounts.

#### Shareholder information

Saga plc

Annual Report and Accounts 2026

200

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This publication is produced by a

CarbonNeutral® company and the paper

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Balancing is delivered by World Land Trust,

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Through protecting standing forests,

under threat of clearance, carbon is

locked in that would otherwise be released.

These protected forests are then able to

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atmosphere, referred to as REDD

(Reduced Emissions from Deforestation

and forest Degradation). This is now

recognised as one of the most cost-eﬀective

and swiftest ways to arrest the rise in

atmospheric CO

2

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including a number of species identiﬁed

at risk of extinction on the IUCN Red List

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Designed and produced by

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This report has been printed on

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The mill and printer are both

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#### Forward-looking statements

This Annual Report and Accounts contains certain forward-looking

statements with respect to Saga’s expectations, including strategy,

management objectives, future developments and ﬁnancial position

and performance. These statements are subject to assumptions,

risks and uncertainties, many of which relate to factors that are

beyond Saga’s ability to control and which could cause actual results

and performance to diﬀer materially from those expressed or

implied by these forward-looking statements. Any forward-looking

statements made are based upon the knowledge and information

available to Directors on the date of this Annual Report and Accounts

and are subject to change without notice. Shareholders are cautioned

not to place undue reliance on the forward-looking statements.

Nothing in this Annual Report and Accounts should be construed

as a proﬁt estimate or forecast.

CBP029867

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SAGA PLC

3 Pancras Square

London

N1C 4AG