![]()

## SAGA PLC

## ANNUAL REPORT

## AND ACCOUNTS 2023

![]()

Alternative Performance Measures

In addition to statutory performance measures, the Group also measures performance using Alternative Performance Measures. These are reconciled to statutory

measures of performance on page 56 of the Group Chief Financial Officer’s Review and defined in full on page 209.

# DELIVERING FOR OUR CUSTOMERS

Saga’s purpose is to deliver exceptional

experiences every day, while being a driver of

positive change in our markets and communities.

At the heart of our business model is the drive to understand

our customers’ needs so that we can provide them with the

products and services they want and the exceptional experiences

they deserve.

Our aim is to become the largest and fastest-growing business for

older people in the UK, ‘The Superbrand’ famous for delivering

exceptional experiences every day, building confidence and connections

with our customers.

8

#### Chairman’s Statement

A statement from our Chairman,

Sir Roger De Haan, outlining his view

of the year.

#### Our key performance indicators

Underlying Profit/(Loss) Before Tax

1

£21.5m

2021/22 – (£6.7m)

Loss before tax

(£254.2m)

2021/22 – (£23.5m)

Available Operating Cash Flow

1

£54.9m

2021/22 – £75.8m

Net Debt

1

£711.7m

2021/22 – £729.0m

Customer net promoter score

51

2021/22 – 49

Colleague engagement

### 8.0 out of 10

2021/22 – 7.7 out of 10

1

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

#### It is evident to me that there is a tremendous opportunity for Saga to broaden its services to its customers, reduce its

#### debt, enlarge its business and increase its proﬁtability and that the Company is now well placed

#### to take advantage of this.”

Sir Roger De Haan

Non-Executive Chairman

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Strategic Report

4

The year in review

6

Saga at a glance

8

Chairman’s Statement

10

Group Chief Executive Officer’s Statement

14

Key performance indicators

16

Market review

18

Purpose and business model

20

Engaging with stakeholders

22

Our strategy

26

Environmental, Social and Governance

44

Group Chief Financial Officer’s Review

62

Risk management

65

Principal risks and uncertainties

68

Viability Statement

69

Key disclosure statements

Governance

Corporate Governance Statement

71

Application of UK Corporate Governance Code

72

Chairman’s introduction to governance

74

Board of Directors

76

Governance at a glance

78

Board activities

81

Board leadership and Company purpose

82

Division of responsibilities

83

Composition, succession and evaluation

84

Nomination Committee Report

86

Audit Committee Report

90

Risk Committee Report

Directors’ Remuneration Report

92

Annual Statement

96

Remuneration at a glance

98

Annual Report on Remuneration

111

Directors’ Remuneration Policy

124 Directors’ Report

128

Statements of responsibilities

129

Independent Auditor’s Report to the

Members of Saga plc

Financial statements

Consolidated financial statements

138

Consolidated income statement

139

Consolidated statement of

comprehensive income

140

Consolidated statement of financial position

141

Consolidated statement of changes in equity

142

Consolidated statement of cash flows

143

Notes to the consolidated financial statements

Company financial statements of Saga plc

203

Balance sheet

204

Statement of changes in equity

205

Notes to the Company financial statements

Additional information

209

Alternative Performance Measures Glossary

210

Glossary

213

Shareholder information

1

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

22

#### Our strategy

Details of our three-step strategic plan,

aimed at returning Saga to sustainable

long-term growth.

Watch our Group CEO,

Euan Sutherland,

outlining our vision

and three-step

growth plan

10

#### Group Chief Executive

#### Officer’s Statement

Euan Sutherland, Group Chief Executive Oﬃcer

(

CEO

), summarises the 2022/23 ﬁnancial year.

#### Overall, I am pleased with the progress made during the year as we began to make the strategic pivot towards

#### becoming a capital-light marketing, content and distribution business.”

Euan Sutherland

Group Chief Executive Oﬃcer

44

#### Group Chief Financial

#### Officer’s Review

James Quin, Group Chief Financial Oﬃcer

(

CFO

), details our operating and ﬁnancial

performance for the year ended

31 January 2023.

#### Although the last 12 months have been challenging in both Insurance and Travel, the Group returned to an

#### Underlying Proﬁt Before Tax

1

.”

James Quin

Group Chief Financial Oﬃcer

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

3

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Return to underlying

profit as Cruise and Travel

recovery continued

Following an extended period of uncertainty,

initially with the pandemic and more recently

geopolitical and macroeconomic uncertainty,

Saga reports an Underlying Proﬁt Before Tax

1

of £21.5m after returning to more normal

Cruise and Travel operations.

Acquisition of the Big Window

to strengthen our insight

and understanding

In February 2022, we announced the

acquisition of the Big Window, a specialist

research and insight business focused on the

ageing process. This move allows us to ensure

we are developing the products and services

our customers want and need.

Launch of our three-step

growth plan

To build on the foundations laid over the past

two years and return Saga to sustainable

growth, we launched our three-step strategic

growth plan, focused on maximising our

existing businesses, step-changing our ability

to scale while reducing debt and creating

‘The Superbrand’ for older people.

## DEMONSTRABLE PROGRESS

#### Saga is emerging from the pandemic, focused on returning to growth

Watch our Group CEO,

Euan Sutherland,

outlining our growth plan

1

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

Underlying Profit Before Tax

1

£21.5m

4

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

The year in review

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Launch of new digital

Travel business

In the ﬁrst half of the year, we combined the

operations of Saga Holidays and Titan Travel

to create the UK’s largest and market-leading

touring business. We also moved away from a

largely paper brochure-based approach to a

digital business, with dynamic pricing and an

enhanced website and booking platform.

Strengthened leadership team

in support of our growth plan

We were pleased to announce six new

senior appointments to support the

delivery of our strategy and accelerate

growth. Peter Bazalgette, Gemma Godfrey

and Anand Aithal all joined the Board,

alongside three additions to the Executive

Leadership Team to drive the areas of

Money, Media and Data.

Introduction of Saga Media

As part of our ambition to become ‘The

Superbrand’ for older people, we introduced

Saga Media, aimed at providing digital media

that represents the needs and interests of

people over 50, giving them great advice,

inspirational stories and a place where they

are heard and valued.

Watch the launch

of Saga Media

at our Capital

Markets Event

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

5

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Our investment case is designed to create value for shareholders by returning the business to

sustainable long-term growth and reducing debt.

How we are different

Saga focuses on people over 50, the

fastest-growing, most aﬄuent and

inﬂuential segment in the UK. Our deep

customer insight gives us a unique view

into our customers’ lives. We exist to

deliver exceptional experiences for

these customers every day, while being

a driver for positive change in our

markets and communities.

The model works

We oﬀer diﬀerentiated products and

services, underpinned by a trusted

brand. Our business model is capital

eﬃcient and cash generative, providing

ﬂexibility to balance investment in our

brand and businesses with debt

reduction and delivery of long-term

returns to shareholders.

Confidence in future delivery

We have a clear and compelling strategy,

focused on returning the business to

growth through maximising our existing

businesses, reducing debt while

step-changing our ability to scale, and

positioning Saga as ‘The Superbrand’

for older people. This will create a truly

customer-orientated experience and

continue to drive longer and deeper

relationships with our customers.

## BUILDING OUR FUTURE

#### Our purpose is to deliver exceptional experiences every day, while

#### being a driver of positive change in our markets and communities.

#### Our strategy

#### Reasons to invest in Saga

#### Our values

Our aim is to become the largest and fastest-growing

business for older people in the UK. Through our

three-step growth plan, we are focused on the

following priorities:

Our values represent who we are and how we

work, brought to life every day by our colleagues.

We believe that every interaction, in whatever

form that takes, should reflect these values.

Precision pace

Always owning and

making things happen

We agree clear goals

and plans, move quickly

and take ownership for

our actions.

Curiosity

Always asking why

We are open minded,

always seeking new

insights and learning

about our customers,

markets, competitors

and each other.

We welcome and

provide challenge.

Empathy

Always aware of others

We understand and

acknowledge how others

are feeling and we walk

in their shoes.

Collaboration

Always one team,

the Saga team

We are one team,

working together.

We are inclusive and

value diﬀerence.

1. Maximising our existing businesses

We plan to maximise our existing businesses

through a speciﬁc plan for each, enabling growth,

accountability, eﬃciency and delivery of a common

brand purpose.

2. Step-changing our ability to scale

while reducing debt

We will grow our existing businesses while reducing

debt, and develop new businesses through innovation,

in a capital-light way.

3. Creating ‘The Superbrand’ for

older people

We will commercialise and grow our database, build

exceptional insights, deliver a brand repositioning,

create a content platform that reaches millions of

customers every day, and provide an exceptional

colleague experience.

Find out more about our strategy on pages 22-25

6

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

Saga at a glance

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Underlying (Loss)/Profit Before Tax

2

(£0.8m)

2021/22 – £1.8m

Other Businesses

The Group’s Other Businesses include:

•

Money, offering equity release and

savings products;

•

Media, providing engaging content

online and through the Saga Magazine;

•

Insight, generating unique insights

into ‘Generation Experience’; and

•

CustomerKNECT (formerly

MetroMail), our in-house mailing

and printing business.

Highlights for 2022/23

•

Delivered revenue and customer

growth within Saga Money.

•

Launch of Saga Exceptional,

a new website providing

best-in-class consumer advice

and inspirational stories.

•

Development of a detailed customer

segmentation, identifying significant

growth opportunities.

Saga’s business units all focus on the specific needs and wishes of our unique customer group.

Underlying Loss Before Tax

2

Ocean Cruise

(£0.7m)

2021/22 – (£47.7m)

River Cruise

(£5.1m)

2021/22 – (£6.4m)

Underlying Loss Before Tax

2

(£4.1m)

2021/22 – (£25.2m)

Underlying Profit Before Tax

2

£88.2m

2021/22 – £120.5m

#### Our businesses

Find out more in our Group Chief

Financial Officer’s Review on

pages 47-48

Find out more in our Group Chief

Financial Officer’s Review on

pages 47-48

Find out more in our Group Chief

Financial Officer’s Review on

pages 49-52

Cruise

1

Travel

1

Insurance

Insurance is the largest part of the Group,

providing primarily motor, home, travel and

private medical insurance through a panel

of underwriters. This panel includes the

Group’s in-house underwriter, Acromas

Insurance Company Limited (

AICL

) which

underwrites over 65% of Saga’s motor

insurance policies.

Highlights for 2022/23

•

Successfully implemented new

regulatory requirements arising from

the Financial Conduct Authority’s (

FCA

)

review of General Insurance Pricing

Practices (

GIPP

).

•

Introduced a range of new motor

products including a lower-cost

standard one-year policy, alongside

electric vehicle and multi-car products.

•

Maintained pricing discipline while

navigating a challenging motor

insurance market.

•

Continued improvement in motor and

home customer retention, now at 83.8%

compared with 82.8% in the prior year.

Our Travel business, which has always been

at the heart of the Saga brand, oﬀers:

•

hotel stays;

•

escorted tours; and

•

Tailor-Made holidays.

Highlights for 2022/23

•

Combined the operations of Titan

Travel and Saga Holidays to create

the UK’s largest and market-leading

touring business.

•

Launched the new Saga Travel business,

moving away from a largely paper

brochure-based approach to a digital

business with dynamic pricing and an

enhanced website and booking platform.

•

Introduction of our Saga Deluxe and

Titan’s VIP Travel Services which feature

home-to-airport pick-up, airport lounge

access and fast-track security

clearance at selected UK airports.

•

Launched exciting new products

including ‘Tailor-Made by Saga’ and

our private jet tours.

•

Strong bookings into 2023/24 of

£137m at 26 March 2023, 32% ahead

of the same point in the prior year.

Our Cruise business oﬀers a boutique

cruising experience consisting of:

•

ocean cruises on board our two ships,

Spirit of Discovery and Spirit of

Adventure; and

•

river cruises along Europe’s waterways

on board our fleet of luxury ships.

Highlights for 2022/23

•

Ocean and River Cruise teams

combined to deliver the same

consistently high service across

both products.

•

Ocean Cruise delivered target load

factor of 75% and per diem of £318.

•

Strong Ocean Cruise bookings into

2023/24 with load factor of 72% and

per diem of £339 at 26 March 2023.

•

Achieved excellent guest satisfaction

scores, of 9.0 out of 10 in Ocean and

8.2 in River Cruise at 31 January 2023.

1

Cruise was reported within Travel in the 2022 Annual Report and Accounts, however, is now reported separately to reflect the management structure of those businesses

2

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

Find out more in our Group Chief

Financial Officer’s Review on page 53

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

7

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I am pleased to report that last year the

performance of our core Cruise, Travel and

Insurance businesses enabled us to return to

underlying proﬁtability whilst we also made

good progress in relation to the strategy

we set out 12 months ago.

Saga continued to build on the progress

reported at the half year, with revenue for

the Group increasing by over 50% when

compared with the previous year, following

the return to more normal Cruise and Travel

operations post the pandemic.

Our Ocean Cruise business, with its new

ships, performed well in the second half of the

year, sailing with an average 84% occupancy,

testament to the exceptional service we

provide on board, the model that we are now

mirroring on board our River Cruise vessels.

Looking ahead, the level of revenue booked

for the 2023/2024 ﬁnancial year is very

encouraging and we are now in a good

position to generate our targeted levels of

EBITDA, £80m excluding overheads, from

the two ships.

There have been exciting new developments

in our Travel business in the past year,

including the move to a more agile, more

digital operation, and the launch of our new

“Tailor-Made by Saga” holidays. Currently,

demand for our holidays is strong, particularly

for our touring programmes.

Our Insurance business operated in the

highly competitive market last year following

continued disruption and uncertainty

created by the regulatory changes to the

industry’s pricing and the high cost of settling

insurance claims. We continued to take a

disciplined approach to our pricing.

## AN EXCITING FUTURE LIES AHEAD

I am very positive about the future potential of Saga. We have

managed our way through three diﬃcult years and, in 2023/24,

we expect all of our three main businesses to be proﬁtable.

I am conﬁdent that our strategy is the right one and will lead

to growth and a signiﬁcant reduction in our levels of debt.”

Sir Roger De Haan

Non-Executive Chairman

8

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

Chairman’s Statement

![]()

As we have indicated previously, we have

decided to focus on Insurance Broking and

to sell our Insurance Underwriting business,

a move that will reduce the risk we take and

release capital and allow us to further reduce

our debt. With this in mind, I was pleased to

be able to provide a £50m facility to give the

Company additional ﬂexibility.

In order to increase the products and

services we oﬀer and the frequency of

our customer interactions and the

understanding we have of them, I am

delighted that we strengthened our

leadership team during the year. Three very

experienced and talented executives were

appointed to set up and lead our new Media

business, our Personal Finance operations,

Saga Money and our Data team. Each of

these areas has great potential.

Finally, I’d like to thank the team at Saga for

their hard work over the past year. It is evident

to me that there is a tremendous opportunity

for Saga to broaden its services to its

customers, reduce its debt, enlarge its

business and increase its proﬁtability and

that the Company is now well placed to take

advantage of this.

Sir Roger De Haan

Non-Executive Chairman

17 April 2023

As I set out in my statement last year, Saga

has always had a strong sense of purpose

and we have embraced our Environmental,

Social and Governance (

ESG

)

responsibilities. During the year, we

conducted an assessment to understand

fully the ESG factors that are most material

to our business. Our new sustainability

strategy is published later in this report on

pages 26-28. In due course we will set out

further details of the key metrics that we will

use to track our performance.

I am very positive about the future potential

of Saga. We have managed our way through

three diﬃcult years and, in 2023/24, we

expect all of our three main businesses to be

proﬁtable. I am conﬁdent that our strategy

is the right one and will lead to growth and

a signiﬁcant reduction in our levels of debt.

#### Welcoming three new Non-Executive Directors

Peter Bazalgette

Senior Independent

Non-Executive Director

Peter Bazalgette brings

a wealth of experience

from the media and wider

creative industries, including

with Endemol, ITV, the BBC,

YouGov and Channel Four.

Anand Aithal

Independent Non-Executive

Director

Anand Aithal has extensive

non-executive experience from

ﬁntech, insurance broking,

asset management and

accountancy, bringing an

entrepreneurial perspective,

having co-founded his own data

analytics business.

Gemma Godfrey

Independent Non-Executive

Director

Gemma, a founder of two

digital businesses, was a

boardroom adviser to

Arnold Schwarzenegger on

The Apprentice USA and is

a business and money expert

on ITV’s Good Morning Britain

and Sky News.

Find out more about our

Board of Directors on

pages 74-75

We were pleased to announce the appointment of three new

Non-Executive Directors to the Board, from

1 September 2022,

to support the Group’s growth strategy and positioning as

‘The Superbrand’ for older people in the UK.

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

9

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Continued pandemic recovery

During 2022/23, we made strong progress

against the growth plan that we set out in

March 2022, as our Cruise and Travel

businesses continued to recover from the

pandemic, and we navigated a particularly

challenging motor insurance market as it

adjusted to regulatory changes, a sharp rise

in claims inﬂation and a highly competitive

environment in light of those changes. This

was achieved alongside the launch of our new

Media business, signiﬁcant enhancements to

our data capabilities and the strengthening

of our leadership team.

Return to underlying profit

I am pleased to report that, for the year

ended 31 January 2023, Saga generated

an Underlying Proﬁt Before Tax

1

of £21.5m,

compared with an Underlying Loss Before

Tax

1

of £6.7m in the prior year. This reﬂects

signiﬁcant improvements across Cruise and

Travel as those businesses returned to more

normal operations, and consistent Insurance

Broking performance, which was partially

oﬀset by reduced earnings from our

Insurance Underwriting business.

After reﬂecting the £269.0m Insurance

goodwill impairment that we reported within

our interim results, alongside other smaller

one-oﬀ below-the-line items, we report a loss

before tax of £254.2m. This compares to a

loss before tax of £23.5m in the prior year.

In addition, we reduced our level of Net Debt

1

which, at 31 January 2023, was £711.7m and

continued to hold signiﬁcant Available Cash

1

of £157.5m at the same date. Net Debt

1

and

Available Cash

1

, at 31 January 2022, were

£729.0m and £186.6m respectively.

To further reduce debt and increase liquidity

ahead of the maturity of our £150m bond in

May 2024, we have taken a series of actions

which include the initiation of a sales process

in relation to our Insurance Underwriting

business and the agreement of a £50m

loan facility with Sir Roger De Haan.

The progress made throughout the course

of the year demonstrates that Saga is on the

right track to, in time, deliver long-term

sustainable growth for our stakeholders.

## PREPARING FOR GROWTH

The progress made throughout the course of the year

demonstrates that Saga is on the right track to, in time,

deliver long-term sustainable growth for our stakeholders.”

Euan Sutherland

Group Chief Executive Oﬃcer

Watch our Group CEO,

Euan Sutherland,

presenting our

full year results

1

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

10

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

Group Chief Executive Oﬃcer’s Statement

![]()

#### Our growth plan

In March 2022, we set out our ambition

to become the largest and

fastest-growing business for older

people in the UK which we will achieve

through delivery of our three-step

growth plan. This plan is focused on the

following three priorities:

1. Maximising our existing businesses

2. Step-changing our ability to scale while reducing debt

3. Creating ‘The

#### Superbrand’ for older people

An update on our progress, during the past

year, in each of these areas is set out below.

1. Maximising our

existing businesses

Cruise

Our Ocean Cruise business reported an

Underlying Loss Before Tax

2

of £0.7m for the

year ended 31 January 2023. This comprises

an underlying loss of £6.9m in the ﬁrst half

and a proﬁt of £6.2m in the second half as the

impact of COVID-19 lessened. This compares

to an Underlying Loss Before Tax

2

of £47.7m

in the prior year.

For the 2022/23 ﬁnancial year, Ocean Cruise

achieved a load factor of 75%, made up of

66% in the ﬁrst half of the year and 84% in the

second, accompanied by a per diem of £318.

This compares with a 68% load factor and

£299 per diem in the prior year. These

factors, when combined, result in Ocean

Cruise year-on-year revenue growth in

excess of 100%.

Looking ahead to the 2023/24 ﬁnancial

year, our booked load factor positions us

well to meet our target of at least 80%.

At 26 March 2023, we had secured

bookings equivalent to a 72% load factor

and £339 per diem. This positions us well

to deliver our target of £40m EBITDA

per ship, excluding overheads, in the year

ending 31 January 2024.

As our Ocean and River Cruise businesses

are now managed by the same team, we

have taken steps to not only ensure that our

River Cruise guests experience the same

exceptional service as within Ocean Cruise,

but also provide more visibility over the

performance of our River Cruise operation.

Our River Cruise business, in line with the

guidance within our January Trading Update,

reported an Underlying Loss Before Tax

2

of

£5.1m which compares with a £6.4m loss in

the prior year. This improvement was largely

driven by signiﬁcantly more guests sailing

with us, being 12,000 in 2022/23 compared

with just 1,000 in the prior year.

2

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

3

Refer to the key performance indicators on pages 14-15 for definition and explanation

#### Financial performance

Loss before tax

(£254.2m)

Basic loss per share

(185.8p)

Underlying Earnings/(Loss)

Per Share

2

11.9p

Leverage ratio

7.5x

Underlying Profit/(Loss)

Before Tax

2,3

£21.5m

Available Operating Cash Flow

2,3

£54.9m

2022/23

2021/22

2020/21

(67.0p)

(20.1p)

(185.8p)

2022/23

2021/22

2020/21

10.3x

11.7x

7.5x

2022/23

2021/22

2020/21

13.2p

(11.1p)

11.9p

2022/23

2021/22

2020/21

£3.4m

£75.8m

£54.9m

(£61.2m)

(£23.5m)

(£254.2m)

2022/23

2021/22

2020/21

2022/23

2021/22

2020/21

£17.1m

(£6.7m)

£21.5m

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

11

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For the 2023/24 ﬁnancial year, the River

Cruise business is expected to generate a

small Underlying Proﬁt Before Tax

4

before

becoming a more meaningful proportion of

the Group’s earnings over time. In support of

this, bookings for the year ending 31 January

2024 are strong and, at 26 March 2023,

we had already secured bookings from more

than 12,500 guests which equated to a load

factor of 63% and per diem of £298.

We actively encourage our guests to openly

express their views and provide feedback in

relation to our Cruise oﬀering as it is this that

allows us to continuously enhance our guest

experience. We are exceptionally proud that,

at 31 January 2023, our guest satisfaction

score was 9.0 out of 10 for Ocean Cruise and

8.2 for River Cruise.

Travel

Our Travel business returned to more normal

operations following the COVID-19 pandemic

and, as such, revenue for the year ended

31 January 2023 increased by more than

10 times when compared with the year

before. The business reported a small

Underlying Loss Before Tax

4

of £4.1m.

2022/23 was a year of transformation for

our Travel business, moving from a largely

traditional paper-based business to one that

oﬀers awe-inspiring holidays through a more

digital and agile operating model.

As part of the move, we developed a series of

exciting new products, including ‘Tailor-Made

by Saga’, which oﬀers customers a truly

personalised travel experience, and our

private jet tours which represent our most

luxurious holidays yet with a succession of

unforgettable encounters and travel

exclusively by chartered plane. In addition, all

bookings now beneﬁt from our Saga Deluxe

and Titan VIP Travel Services which include

home-to-airport pick up, airport lounge

access and fast-track security clearance

at selected UK airports.

Customer feedback received to date in

relation to our revamped Travel oﬀering has

been incredibly positive and is reﬂected in

our forward bookings. At 26 March 2023,

booked revenue totalled £136.6m which is

32% ahead of the same point in the prior year.

This level of bookings places the business

ﬁrmly on track to return to proﬁt in 2023/24.

Insurance

The UK insurance market has faced

particularly challenging times over the past

year as insurers adjusted to market-wide

regulatory changes and high levels of

claims inﬂation.

Overall, Insurance Broking reported an

Underlying Proﬁt Before Tax

4

, on a written

basis, of £67.7m which compares to £66.6m

in the previous year.

The number of policies in force across all

products, at 31 January 2023, was 1.7m or

3% behind the position at 31 January 2022.

Total policy sales for the year as a whole were

2% behind the prior year, reﬂecting a 103%

increase in the number of travel insurance

policies sold, broadly stable sales of private

medical insurance and motor and home sales

that were 7% behind the prior year.

While the level of new motor and home

policies sold was signiﬁcantly behind the prior

year at 50% and 17% respectively, customer

retention improved to 83.8%, or 1.0ppt

ahead of the prior year. The average margin

per policy was £71, compared with £74 in

the year before.

The proportion of customers coming

to Saga directly, rather than through

price-comparison websites, was 49%,

compared with 59% in the prior year,

reﬂecting the competitive nature of

the market.

Our Insurance Underwriting business

reported an Underlying Proﬁt Before Tax

4

of

£19.1m for the year, supported by £25.1m of

underlying prior year reserve releases.

Excluding the impact of these reserve

releases, and our quota share reinsurance

arrangements, our current year underlying

combined operating ratio was 125.8% which

compares with 96.3% in the prior year.

This reﬂects the expected unwind of the prior

year COVID-19 frequency beneﬁts, a sharp

rise in inﬂation to the cost of settling claims

and an above-average level of current year

large claims.

In response to the rise in claims inﬂation,

throughout the year, we applied material

increases to our pricing which incorporated

both the level of inﬂation already observed,

and the expected inﬂation in the coming year.

Money

Our personal ﬁnance business, Saga Money,

reported an Underlying Proﬁt Before Tax

4

of

£2.3m for the 2022/23 ﬁnancial year, broadly

in line with that of the prior year.

In equity release, which was supported by

the launch of our new television advertising,

total loan volumes were 29% ahead of the

prior year, with the average loan value also

19% higher.

Our savings product, provided in partnership

with Goldman Sachs, secured 17% more

accounts than in the year ended 31 January

2022, with assets under management of

around £3.5bn.

2. Step-changing our ability

to scale while reducing debt

The second focus within our growth plan is on

reducing our level of debt and step-changing

our ability to scale the business. At 31 January

2023, Net Debt

4

was £711.7m, £17.3m lower

than at 31 January 2022. This represents the

Group’s gross debt at that date, less £157.5m

of Available Cash

4

.

Following two years of agreed deferrals, we

re-commenced payments on our two ocean

cruise ship facilities and a total of £46.4m

was repaid during 2022/23. Future Cruise

bookings are encouraging and, over time,

we expect to generate suﬃcient cash from

Ocean Cruise to meet interest and capital

repayments, including catch-up payments

on elements deferred during the pandemic.

#### We developed a series of exciting new products, including

#### ‘Tailor-Made by Saga’ and our private jet tours which represent our most luxurious holidays yet.”

4

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

12

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

Group Chief Executive Oﬃcer’s Statement continued

![]()

To maintain ﬂexibility in relation to our

short-term liquidity needs, we concluded

discussions with the lending banks behind

our revolving credit facility and agreed a

series of amendments, including changes to

the leverage and interest cover covenants

attached to the facility. Full details of the

changes and revised covenant levels can be

found on page 58.

As part of our property strategy, we are

continuously assessing our ways of working

and how best to support colleagues.

Following the pandemic, and in line with our

hybrid working approach, we saw that far

fewer colleagues were choosing to work

regularly from our Enbrook Park

headquarters in Folkestone. We made the

decision to close the site in favour of two

smaller hubs in Kent, in addition to our

existing London hub. This will reduce

operating expenses while we explore

longer-term options for the site.

As part of our plan to reduce debt and move

towards a more capital-light model, we are

continuing to evaluate our options in relation

to our Insurance Underwriting business and

an active sales process is ongoing.

3. Creating ‘The Superbrand’

for older people

The ﬁnal step in our growth plan is to create

‘The Superbrand’ for older people through

focus on our brand, data, insights and

customer interactions.

Saga is a brand that has exceptionally high

awareness amongst people over 50, however,

historically too many have seen Saga as

something that ‘isn’t for them’. Over the past

couple of years, our mission has been to

reframe the conversation with a focus on

experience as opposed to age. The brand

relaunch in 2021 was only the start and, since

then, we have expanded our new marketing

campaigns to cover more products, and

increased our customer net promoter

score (

NPS

) to its highest ever level. When

compared to 2021, NPS in the fourth quarter

was two points higher, at 51. This reﬂects

improvements within our contact centres

which reduce wait times and improve the

customer journey.

As we highlighted at our Capital Markets

Event in January 2023, the data we hold

and the way that we use it, will be key to our

success in becoming a superbrand. At the

beginning of the year, we set a target to

achieve three million new consents by

31 January 2023 which would allow us to

communicate our products and services to

a wider audience than before. I am pleased

to conﬁrm that we achieved this, and more.

The insights we hold about ‘Generation

Experience’ are crucial as they allow us to

develop products and services that meet the

speciﬁc needs of our customers. Following

the acquisition of The Big Window Consulting

Limited at the start of the year, we have taken

great strides in this space. These include

developing our detailed customer

segmentation, building our Experienced

Voices panel which now consists of more than

10,000 of our customers and championing a

conversation on positive ageing, most

recently supported by the release of our

‘Generation Experience’ economic study.

In addition, increasing the depth, and

frequency, of our interactions with customers

is a key part of our superbrand plan. Through

this, we are able to learn more about their

speciﬁc interests and viewpoints, enabling us

to continuously improve the products and

services we oﬀer. Saga Media, which was

launched in January 2023, is pivotal to this

process. Through Saga Media, and our

brand-new Saga Exceptional website, we are

providing people over 50 with an online home

and a corner of the internet that is designed

speciﬁcally for them. Not only does this allow

us to become part of our customers’ lives and

learn more about what they want, but it will

also become a proﬁt-generative business

in its own right within ﬁve years, through

advertising and aﬃliate partnerships.

In order to transform Saga into ‘The

Superbrand’ for older people, we need to

create an exceptional colleague experience,

giving each and every colleague the

opportunity to do the best work of their lives.

During 2022/23, we made great progress

in this space, providing colleagues with

access to a new reward platform and

enhancing the ﬁnancial support available

through acceleration of our annual pay

review cycle and two additional cost of living

support payments for our colleagues with

lower earnings.

The engagement of our colleagues, measured

through a survey hosted by an independent

third party, remains high at 8 out of 10.

Building Saga into the largest and

fastest-growing business for

older people

We are continuing with the delivery of our

three-step growth plan, focused on

maximising our existing businesses, reducing

debt while step-changing our ability to scale

and creating ‘The Superbrand’ for older

people. We will continue to pay down our

ocean cruise ship debt, and we expect to

repay the £150m bond maturing in May 2024

from Available Cash

5

.

Overall, I am pleased with the progress

made during the year as we began to make

the strategic pivot towards becoming a

capital-light marketing, content and

distribution business. We now have the right

team, strategy and structure in place that will

return Saga to sustainable long-term growth.

Finally, I would like to pass my thanks on to our

colleagues for their relentless eﬀorts during

this period of change. I recognise that any

business is only as strong as its colleagues

and, looking at the team around me, that ﬁlls

me with conﬁdence.

Euan Sutherland

Group Chief Executive Oﬃcer

17 April 2023

#### In order to transform Saga into ‘The Superbrand’ for older people, we need to create an exceptional colleague

#### experience, giving each and every colleague the opportunity to do the best work of their lives.”

5

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

Read our ‘Generation

Experience’ economic study

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

13

![]()

During the ﬁnancial year, the following key performance indicators (KPIs) were used to assess the ﬁnancial and

#### operational performance of the business against our three-step growth plan.

#### These include an additional

#### KPI measuring our marketable database, which is one of several contributing elements to the directors’ remuneration.

## RESILIENT

## PERFORMANCE

2022/23 Bonus KPIs

References to our three-step growth plan

Creating ‘The Superbrand’

for older people

3

Step-changing our ability to

scale while reducing debt

2

Maximising our existing

businesses

1

1

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

Purpose and definition

Available Operating Cash Flow

1

represents net cash flow from operating

activities which is not subject to regulatory

restriction, after capital expenditure but

before tax, interest paid, restructuring

costs, proceeds from business and

property disposals and other non-trading

items. Refer to page 209 for full definition

and explanation.

Performance

Decrease in Available Operating

Cash Flow

1

due to higher central costs,

movements in working capital, lower

dividends from our Underwriting

business and higher capital expenditure,

partly offset by increased cash

generation from Cruise and Travel.

#### Financial KPIs

Purpose and definition

Underlying Profit/(Loss) Before Tax

1

is the Group’s primary KPI and a

meaningful representation of the

Group’s underlying trading performance.

It is defined as loss before tax excluding

items which are not expected to recur.

Refer to page 209 for full definition

and explanation.

Performance

Increase of £28.2m in comparison to

2021/22, largely as a result of our Cruise

and Travel operations returning to more

normal operating conditions as we

emerge from the pandemic.

1

Purpose and definition

Loss before tax as presented in

accordance with UK-adopted

international accounting standards.

Performance

Loss before tax for the year of £254.2m,

reflecting a £269.0m Insurance goodwill

impairment alongside other smaller

one-off below the line items.

1

Loss before tax

(£254.2m)

(£254.2m)

(£23.5m)

(£61.2m)

(£300.9

m)

2019/20

2020/21

2021/22

2022/23

Underlying Profit/(Loss)

Before Tax

1

£21.5m

£21.5m

(£6.7m)

£17.1m

£109.9m

2019/20

2020/21

2021/22

2022/23

1

Available Operating Cash Flow

1

£54.9m

£54.9m

£75.8m

£3.4m

£92.7m

2019/20

2020/21

2021/22

2022/23

Purpose and definition

Net Debt

1

represents the sum of the

carrying value of the Group’s debt

facilities, less the amount of Available

Cash

1

it holds. Refer to page 59 of the

Group Chief Financial Officer’s Review

for a full breakdown.

Performance

Net Debt

1

reduced by £17.3m compared

with 31 January 2022, as a result of

the net operating cash generated

and dividends received from our

Underwriting business being only

partially offset by movements in working

capital, cash injections into our River

Cruise and Travel businesses, capital

expenditure and the servicing of debt.

Refer to page 54 of the Group Chief

Financial Officer’s Review for full details.

2

£711.7m

Net Debt

1

£711.7m

£729.0m

£760.2m

£593.9m

2019/20

2020/21

2021/22

2022/23

14

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

Key performance indicators

![]()

1

1

1

3

3

3

Motor and home insurance

customer retention

Ocean Cruise load factor

2

Ocean Cruise per diem

2

83.8%75%£318

Purpose and definition

Motor and home retention is a key

indicator of performance within the

Insurance business and represents

the proportion of motor and home

customers who choose to remain with

Saga when their policy is due for renewal.

Performance

Motor and home retention is 1.0ppt

ahead of 2021/22, due to market-wide

regulatory changes that give customers

more reason to stay loyal to their insurer.

Purpose and definition

Load factor is the most sensitive

driver of Cruise profit before tax and

represents the booked proportion of

the total capacity across our two ocean

ships. It is calculated by dividing the

number of berths booked by the total

berths available.

Performance

Load factor of 75% for 2022/23,

reflecting 66% in the first half of the

year, following residual impacts from the

pandemic and geopolitical uncertainty,

and 84% in the second half of the year

as we returned to more normal

operating conditions.

Purpose and definition

Per diem provides an indication of

pricing within the Cruise business and

reflects the average revenue charged

per guest per night on board our

ocean cruise ships.

Performance

The £318 per diem for 2022/23 is

significantly ahead of the prior year,

reflecting the impact of inflation

and improvements made to our

Cruise products to enhance the

guest experience.

Customer net promoter

score (

NPS

)

Colleague engagement

3

Marketable database

518.0

out of 10

5.9m

Purpose and definition

Customer NPS represents the

willingness of customers to recommend

Saga products and services to family,

friends and colleagues. The score is

calculated by analysing customer

survey responses and subtracting the

percentage of detractors (those scoring

six or less) from the percentage of

advocates (those scoring nine or more)

which is then weighted by business unit.

Performance

Customer NPS reached a record high

of 51, reflecting improvements within our

contact centres which reduce wait times

and improve the customer journey.

Purpose and definition

Colleague engagement provides an

indication of how committed and

enthusiastic colleagues are towards

both Saga and their work. It is measured

through responses to quarterly

colleague surveys hosted by an

independent third party.

Performance

Overall colleague engagement increased

to 8.0 from our previous score of 7.7

reflecting higher scores in loyalty and

satisfaction as a result of the support

that colleagues received in response to

the rising cost of living.

Purpose and definition

Our marketable database reflects the

number of people over 50 for whom

we hold details and are able to contact

via either post or email in relation to the

products and services offered by at

least one of our business units.

Performance

Our marketable database has been in

decline due to lapsing permissions and

a higher proportion of customers opting

out of postal communications. The rate

of decline has, however, slowed over

time due to an increase in customers

opting in to email.

#### Non-financial KPIs

83.8%

82.8%

80.5%

75.1%

2019/20

2020/21

2021/22

2022/23

51

49

44

38

2019/20

2020/21

2021/22

2022/23

75%

68%

2021/22

2022/23

8.0

7.7

November 2021

November 2022

£318

£299

2021/22

2022/23

5.9m

6.2m

7.9m

31 January 2020

31 January 2021

31 January 2022

31 January 2023

8.2m

2

No comparative data prior to 2021/22 has been provided for Cruise, as operations were suspended for much of 2020/21, with the offering prior to that not

comparable with our two current ocean ships

3

During 2020/21, Saga appointed a new third-party survey provider. As such, the data prior to February 2021 is not comparable

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

15

![]()

#### Saga operates in highly attractive markets, serving the fastest-growing and wealthiest demographic with

#### signiﬁcant opportunity for growth.

## DELIVERING IN CHALLENGING MARKETS

#### Our customers

…and this population is expected to grow

faster than any other age group

1

There were an

estimated

26.1m

individuals in the UK aged

over 50 during 2022

1

…spending

£292bn

per year on non-household

expenditure

2

Saga exists to serve people over 50 with uniquely

tailored products and services, accompanied

by exceptional experiences. This segment of

the UK population is the fastest-growing

demographic in the UK today with considerable

disposable wealth.

We know that people, their views and their needs change as they

age and that these changes impact their spending behaviours.

At Saga, we are uniquely positioned to fulﬁl these needs by

utilising our in-depth insights and data to oﬀer meaningful,

relevant and compelling products and services to this group.

#### Our businesses

While we continue to face significant competition in

the more commoditised areas of the business, with

the use of our unique insight and data, we have, and

will continue to develop differentiated products to

suit the specific needs of our customers.

Cruise

In Cruise, while we have a signiﬁcant number of competitors, we

are uniquely placed within the market, oﬀering a truly all-inclusive

UK-to-UK experience on board smaller, purpose-built luxury

ships that consistently deliver exceptional service.

Travel

In what continues to be a commoditised market, our recently

relaunched Travel business constantly develops and launches

new products that set us apart, with our new private jet tours

being a prime example of this.

Insurance

The UK market remains competitive, particularly within motor

insurance, following the regulatory changes arising from the

FCA’s review into GIPP and the impact of inﬂation on the cost

of settling claims. We will continue to grow the range of products

we oﬀer our customers, focusing not only on motor and home

insurance but also on how we can provide our customers with

great value and peace of mind for their wider insurance needs.

1

Office for National Statistics – 2020-based principal projections

2

‘Generation Experience’ economic study – Total VAT receipts for the 2021/22 tax year were £117.4bn. While no age breakdowns of that data exist, using the Office

for National Statistics data on total expenditure per person based on the age of the ‘household reference person’, we estimate that VAT receipts from individuals

aged 50 years and over amount to £58.4bn. Assuming the standard 20% rate of VAT, this equates to an estimated £292bn of non-household expenditure from

this age group

2022

2024

2026

2028

2030

2032

(1.0)

(0.5)

–

0.5

1.0

1.5

2.0

2.5

0-29-year-olds

Predicted population

growth by age (m)

30-49-year-olds

50+ year-olds

16

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

Market review

![]()

#### Regulatory and legislative developments

#### Macroeconomic conditions

Background

Our Insurance Broking and Money

businesses are regulated by the FCA,

with the Insurance Underwriting business

regulated by the Gibraltar Financial

Services Commission operating under the

Solvency II Directive. The Travel business is

regulated by the Civil Aviation Authority

and is a member of the Association of

British Travel Agents (

ABTA

) as well as an

Accredited Agent of the International

Air Transport Association. The Cruise

business is regulated by the International

Maritime Organisation, the Maritime and

Coastguard Agency and is a member of

the Cruise Lines International Association,

the UK Chamber of Shipping and ABTA.

Saga also operates processes and

procedures to comply with other

regulations and legislation that apply to

its business including, but not limited to,

the Data Protection Act 2018, the Bribery

Act 2010, the Equality Act 2010 and health

and safety legislation.

Developments during the year

During 2022, Saga implemented the FCA

policy requirements for GIPP to address

the diﬀerence between new business and

renewal pricing for motor and home

policies. The changes came into eﬀect on

1 January 2022 and we believe they are

positive for consumers as a whole and

encourage more focus on service and

claims handlings as prices become more

aligned across the industry.

In July 2022, the FCA published its policy

statement, ‘A new Consumer Duty’, which

incorporates new consumer protection

standards in retail ﬁnancial services,

designed to raise overall customer

outcomes and to encourage ﬁrms to

‘get it right ﬁrst time’. It is supported

through a set of rules and four customer

outcomes, and is the cornerstone of

the FCA’s three-year strategy. The new

rules come into force on 31 July 2023

and Saga is well positioned to meet

these new standards, building upon

customer-orientated working practices

already embedded and operating to

good eﬀect.

The macroeconomic environment was

volatile during 2022, with rapid changes

to sanctions, rising food, energy and wage

costs, and supply chain shortages which

were partly driven by the Russian invasion

of Ukraine, but also impacted by Brexit,

the COVID-19 pandemic, UK Government

leadership changes, and adjustment to a

post-pandemic operating environment.

These signiﬁcant events, often viewed

as ‘black swan’-type events, have led to

interlinked and compounded impacts

which have been complex to navigate

across industries. The factors which

posed the most risk to Saga were increases

to claims inﬂation which impacts our

Insurance business, the costs of goods

and services, wage inﬂation, the ability

to attract and retain colleagues and the

cost of living crisis.

Post-pandemic operating

With no COVID-19 restrictions throughout

the majority of 2022 in most jurisdictions,

the Cruise business continued its return

to service. A COVID-19 crew vaccination

programme remained in place to ensure

the safety of all on board, and tried and

tested COVID-19 protocols are ready to

be re-initiated if needed.

Elsewhere in the business, although

absences due to COVID-19 ﬂuctuated

throughout 2022, they were signiﬁcantly

lower than the previous year. We continue

to see higher rates in the contact centre

in comparison with other areas however,

this is managed through the absence

protocols in place.

Increased claims inflation

Material increases in claims inﬂation have

proved a challenging environment for the

insurance market, with inﬂation emerging

oﬀ the back of changing claims trends

through COVID-19 periods and the

impacts of the FCA’s review into GIPP.

Our Underwriting business focused on

disciplined management of the result,

actioning material price increases as well

as developing and delivering a range of

initiatives to mitigate inﬂationary impacts.

Claims inﬂation is now tracking in line with

expectations and is forecast to reduce

next year.

Recruitment and retention

During the latter half of 2021, UK

companies started to suﬀer high levels

of resignations, commonly referred to

as the ‘Great Resignation’. This elevated

attrition continued into 2022 across

the industry, and, in Saga, particularly

impacted those with less than 12 months’

service in the contact centres.

We adapted our recruitment approach

during 2022 and began recruiting

nationwide to mitigate the issue. Attrition

plans were in place throughout 2022 to

fully understand and address the reasons

behind colleagues leaving, and continued

focus on this in 2023 is expected to further

reduce colleague turnover.

Cost of living crisis

With rising cost of living pressures in 2022,

we supported our colleagues in a number

of ways. We awarded all colleagues a 2.5%

pay increase in February 2022 and brought

forward our February 2023 pay increase

to award a further 5% in December 2022

for colleagues below senior leadership

level. Additionally, we provided a lump sum

payment of £500 in September 2022,

and again in February 2023, to all

colleagues below senior management

level. Overall, for 2022, colleagues below

senior management received an average

11% pay increase in the year and senior

management received a 7.5% pay increase

to assist with the rising cost of living.

Colleagues also had access to a wide

range of beneﬁts including an Employee

Assistance Programme, mental health

ﬁrst aiders, a hardship fund and retail and

supermarket discounts.

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

17

![]()

Our purpose is to deliver exceptional experiences every day, whilst being a driver of positive change

in our markets and communities. We are a direct-to-customer marketing, content and distribution

business with unique insights into our customers that help us build long and deep relationships.

Our colleagues and culture

We recognise that our colleagues are key to delivering

exceptional experiences every day for our customers.

Therefore, focus on, and investment in, our colleagues

and the culture in which they work is a priority to ensure

that we inspire colleagues to do the best work of their

lives, empowering them to better serve our customers.

Find out more in Environmental, Social and

Governance on pages 26-43

Our brand

The Saga brand has always been exceptionally

well-known amongst people over 50. This is a key

strength in the highly competitive markets that we

operate in, as the brand is often associated with trust.

As part of our strategy, we aim to build Saga into

‘The Superbrand’ for older people, which will allow us

to reach a wider audience and further build on our

already distinct brand.

Find out more in our strategy on pages 22-25

Our customers and insight

At Saga, our customers are the heart of our business

and we aim to create exceptional experiences for

them every day. Through our unique customer insight,

we are able to develop a deep understanding of the

ageing experience and what is important to this unique

group so that we are able to develop products and

services that meet their wants and needs.

Supplier partnerships

Our supplier partnerships are integral to our business

model as leveraging their specialist expertise,

resources and capital allows us to deliver the best

possible products and services to our customers.

Proprietary data and technology

The size of our database, and the depth of information

we hold on our customer group, is one of Saga’s core

assets. The continual expansion and development of

this data, coupled with our unique insights, allows us to

develop products and services that are tailored

speciﬁcally for this unique group.

How we add value

•

Our Saga Deluxe and Titan

VIP Travel Services provide

ease and reassurance through

home-to-airport pick-up,

airport lounge access and

fast-track security clearance

at selected UK airports.

•

Customer money is

safeguarded in a trust

arrangement until they return

from their holiday, providing

further peace of mind.

Marketplace and position

We are one of the leading travel

businesses serving people

over 50 in the UK.

Key competitors

TUI, On the Beach, Trailﬁnders

and Kuoni

Guests travelled

47k

2021/22 – 8k

What we do

We provide our guests with a

variety of travel experiences

through hotel stays, escorted

tours and Tailor-Made holidays.

How we add value

•

We offer guests a truly

all-inclusive cruising experience

which includes all meals and

drinks, a chauffeur service,

private balconies as standard

and selected excursions.

•

Guests travel with the added

peace of mind through

inclusion of travel insurance

and a price promise guarantee.

Marketplace and position

We are one of the smaller cruise

businesses operating from the

UK, however, our unique oﬀering

and value for money leaves us

well-placed within the market.

Key competitors

Royal Caribbean, Carnival, Fred

Olsen and Riviera

Guests travelled

48k

2021/22 – 23k

What we do

We provide our guests with ocean

and river cruises on board our

luxury ships.

Our distinct business units are ambitious and autonomous,

whilst leveraging our core strengths to build deep and

long-lasting relationships with our customers.

#### Our strengthsOur diverse business

Cruise

Travel

## BUILDING ON OUR STRENGTHS

18

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

Purpose and business model

![]()

How we add value

•

Saga Money partners our

in-house expertise with

specialist third parties to

deliver personal finance

products that meet the needs

of our customers.

•

Saga Media delivers engaging

and insightful content through

Saga Exceptional and the

Saga Magazine.

•

Saga Insight specialises in

understanding the ageing

process and what it means

to get older, allowing us to

develop products and services

that our customers want.

What we do

The Group’s Other Businesses

oﬀer personal ﬁnance products

through Saga Money and a range

of online and printed content

through Saga Media. We also

operate Saga Insight, which

specialises in generating unique

insights into ‘Generation

Experience’, and CustomerKNECT

(formerly MetroMail), our mailing

and printing business.

Saga Money customers

1

139k

2021/22 – 128k

Saga Media weekly

newsletter reach

2

0.5m

Saga is committed to maximising value

for our key stakeholders

Customers

Delivering for our customers is what drives us to

succeed. We develop tailored, diﬀerentiated products

that allow them to live a life unlimited.

Community

Saga strives to have a positive impact on our

communities through our colleague volunteering

schemes and charitable giving.

Colleagues

So that our colleagues feel highly engaged with

Saga and their work, we continually invest in their

development and wellbeing, creating a culture of high

performance and high support across the Group.

Shareholders and investors

Saga is committed to creating long-term value for our

investors by maximising our businesses, returning to

sustainable growth and reducing our debt.

Partners and suppliers

To provide our customers with the best products and

services possible, we partner with carefully chosen

suppliers who, in return for their expertise, experience,

or ﬁnancial resources, gain access to our knowledge,

brand and deep customer insight.

#### Creating value

Find out more in engaging with stakeholders on

pages 20-21

Other Businesses

How we add value

•

We offer customers flexibility

through a range of products

from our lower-cost standard

one-year motor policies

through to our premium

three-year fixed-price policies.

•

We use a combination of our

own in-house underwriter,

AICL, and a third-party panel of

underwriters to ensure that

customers receive the

best price.

•

We aim to acquire as many

customers as possible

directly, reducing the cost

of acquisition.

Marketplace and position

We are the UK’s specialist in

insurance products for people

over 50 in the UK.

Key competitors

Admiral, Direct Line, Hastings,

LV, RSA and Aviva

Total policies in force

1.7m

2021/22 – 1.7m

What we do

We provide our customers with

tailored insurance products,

principally motor, home, private

medical and travel insurance.

Insurance

1

2021/22 Saga Money customers have been restated from those published in the 2022 Annual

Report and Accounts to align with current reporting methodology

2

No comparable data exists for 2021/22 as the weekly newsletter was introduced in May 2022

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

19

![]()

Our customers continue to be the heart

of our brand. Our success relies on

engaging new customers and building

and maintaining the loyalty of our

existing customers.

What matters to them

•

Value for money products and

services that are designed

specifically for their needs.

•

Exceptional customer service in

every interaction with Saga.

•

Clear and informative communication

in the format that best suits them.

How we engage

Our ambition is to increase the

frequency of engagement with our

customers from once a year to daily. In

addition to our existing telephone and

email support, social media interactions,

publication of Saga Magazine and

utilisation of our customer panel, we also

launched a brand-new website, Saga

Exceptional, which was created to

provide a dedicated space online for

people over 50.

How the Board is kept informed

The Board receives regular reports

from management based on customer

insights and feedback, and reviews

NPS scores as part of a range of

customer scorecards from each of our

business units which are presented at

each meeting.

Customer-facing colleagues are also

invited to Board meetings to present

details of customer experiences.

Customer NPS

51

In order for us to deliver exceptional

experiences every day for our

customers, we depend on the support

of our partners and suppliers. Our

ambition is to develop long-term,

mutually beneﬁcial relationships with

all our key suppliers.

What matters to them

•

Reliable relationships that

support the delivery of their

own strategic objectives.

•

Regular and open communication.

•

Innovation that encourages

simplification and efficiency

where practicable.

How we engage

Our relationships with our supply

chain are governed by our supplier

relationship management and supplier

risk management policies, which provide

a framework for our operations. This

ensures that communication with our

partners and suppliers is regular and

consistent, allowing us to continually

develop the way we work together.

Our individual business units are

responsible for management and

control of these relationships.

How the Board is kept informed

The Risk Committee is kept informed

of any changes to supplier risk

management through the Executive

Leadership Team Committee.

#### Customers

#### Partners and suppliers

Our colleagues will always be an integral

part of the business and so creating an

inclusive and supportive culture that

allows them to reach their full potential

is crucial.

What matters to them

•

A culture where they feel not only

accepted but understood and

valued for the characteristics

that make them individual.

•

Regular, honest and open

communication that encourages

them to speak up and know

they’ll be heard.

•

Receiving fair reward

and recognition.

How we engage

We strive to maintain active two-way

communication with our colleagues

through a variety of channels including

our internal communications platform,

Workplace, quarterly engagement

surveys, regular one-to-one meetings

with line managers, collaborative team

events, Tell Euan About sessions and

through our People Committee.

Find out more in Environmental,

Social and Governance on

pages 26-43

How the Board is kept informed

Our nominated ‘People Champion’

is Eva Eisenschimmel, one of our

Non-Executive Directors who regularly

attends our People Committee

meetings. The Board are also kept

informed through regular updates from

our Chief People Oﬃcer (

CPO

) on

colleague engagement, feedback from

our colleague engagement survey and

progress against our colleague strategy.

Colleague engagement

8.0

out of 10

#### Colleagues

20

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

Engaging with stakeholders

## CREATING STAKEHOLDER VALUE

![]()

Our regulators set the framework in

which we operate, and it is therefore

crucial that we maintain strong

relationships with them.

What matters to them

•

Proactive and transparent

communication.

•

Protection of our customers

and the markets we operate in.

•

Increasing the trust of the

public and encouraging

market competition.

How we engage

Regulator relationships are maintained

at subsidiary level and monitored by

the respective audit, risk and

compliance committees.

How the Board is kept informed

The Risk Committee escalates any

matters of strategic or reputational

importance to the Board. The chairs of

our regulated businesses, Saga Personal

Finance (

SPF

) Limited, Saga Services

Limited (

SSL

)and AICL, are also plc

Directors and report on our

relationships with regulators.

Find out more in our Risk Committee

Report on pages 90-91

We are focused on creating a business

which delivers long-term sustainable

value to our shareholders. We aim to

treat all shareholders fairly, providing

them with opportunities to express

their views.

What matters to them

•

Active engagement with the

Group CEO, Group CFO and

Investor Relations (

IR

) team.

•

Regular updates on the Group’s

financial performance and progress

against our strategy.

How we engage

We have frequent communication

with our shareholders and investors

through results announcements, press

releases, updates to our corporate and

shareholder websites, group events,

one-on-one meetings and ad hoc

telephone and email interaction.

How the Board is kept informed

The agenda for each Board meeting

includes review of an IR report that

provides an update on investor

engagement and feedback received.

Our Non-Executive Chairman, Group

CEO, and Group CFO meet with

investors on a regular basis, assisted

by our Head of IR. Additionally, the

chair of our Remuneration Committee

interacts with shareholders throughout

the year and relays any feedback to the

Board. Our Annual General Meeting,

Capital Markets Events and results

presentations also provide the

opportunity for in-person interaction

with investors.

Part of our purpose is to drive positive

change in our markets and communities

so we therefore aim to understand and

carefully consider the impact of every

decision we make.

What matters to them

•

Maintaining clear and open

communication with us to ensure

that they are aware of our strategy

and plans, as well as any impact it

may have on them.

•

The chance to share what matters

to them and how we may be able

to support.

•

Opportunity to share knowledge

and skills between our colleagues

and the wider community.

How we engage

Our Group CEO, alongside speciﬁc

members of the wider Saga team, host

two meetings a year with community

stakeholders which include a business

update and the opportunity to ask

questions and engage with us on

key topics.

In addition, our colleagues are each

provided with one paid volunteering

day per year, allowing them to give back

to our communities.

How the Board is kept informed

Our Group CEO attends each meeting,

enabling him to directly feed back to

the Board.

Colleague volunteering time

1,078

days

#### Communities

#### Shareholders and investors

#### Regulators

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

21

![]()

Challenges

•

Impact of COVID-19 pandemic posing

restrictions on the industry, alongside

increased consumer caution.

•

Geopolitical factors requiring

amendments to itineraries and some

limited guest cancellations.

•

Potential for the cost of living crisis to

impact levels of discretionary spending

on cruises.

•

Regulatory, financial and physical impacts

associated with climate change.

Progress in 2022/23

•

Appointment of Ian Simkins, who brings a

wealth of experience from the luxury travel

market, to chair the Cruise board.

•

Uninterrupted sailing with the last of the

COVID-19 restrictions lifted during

summer 2022.

•

Ocean Cruise load factor of 75% for the

full year and 84% for the second half.

•

Awarded ‘Best Value For Money Cruise

Line’ at the 2022 Wave Awards.

•

Secured strong bookings for 2023/24

(at 26 March 2023):

–

Ocean Cruise load factor of 72% and

per diem of £339.

–

River Cruise load factor of 63% and

per diem of £298.

•

Ocean and River Cruise teams combined

to deliver same exceptionally high service

across both products.

Objective

Build Ocean Cruise into an exceptional

experience every day, whilst maximising

our returns, and build a River Cruise

proposition that mirrors Ocean.

1. MAXIMISING OUR

#### EXISTING BUSINESSES

We plan to maximise our existing businesses

through a speciﬁc plan for each, enabling growth,

accountability, eﬃciency and the delivery of a

common brand purpose.

Cruise

Saga launches exclusive

private jet tour

We launched our ﬁrst ever exclusive

private jet tour in June 2022, oﬀering

the opportunity for guests to tour a

series of unforgettable encounters

while travelling in a privately chartered

plane and staying in a succession of

exquisite hotels. Following the ﬁrst tour

reaching 70% sold just 10 weeks after it

was launched, a further two itineraries

have now been added.

70%

sold just

10 weeks

after launch

22

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

Our strategy

## OUR THREE-STEP GROWTH PLAN

![]()

Challenges

•

Impact of COVID-19 pandemic posing

restrictions on the industry, alongside

increased consumer caution.

•

Potential for the cost of living crisis to

impact levels of discretionary spending

on travel.

•

Changes to itineraries, financial and

regulatory impacts associated with

climate change.

Progress in 2022/23

•

Successful combination of Saga Holidays

and Titan Travel to create the UK’s largest

and market-leading touring business.

•

Launched Saga Travel, a new digital

business with dynamic pricing and an

enhanced website and booking platform.

•

The introduction of our Saga Deluxe and

Titan VIP Travel Services, with home-to-

airport pick-up, airport lounge access and

fast-track security clearance at selected

UK airports.

•

Launch of our new ‘Tailor-Made by Saga’

proposition and first ever private jet tour

which was awarded the ‘Breakthrough

Product Innovation’ Award at the Silver

Travel Awards.

•

Strong bookings into 2023/24 of £136.6m

as at 26 March 2023, 32% ahead of the

same point in the prior year.

Objective

Create a market-leading, more digital

travel business from a low-cost

operating platform to accelerate

growth and modernise the business.

Challenges

•

Potential for the cost of living crisis to

change consumer attitudes towards

premium products and increase the

number of customers who shop around

for their insurance.

•

Regulatory changes arising from the

FCA’s review into GIPP causing volatility

in the market.

•

Inflationary increases on the cost of

settling insurance claims causing

short-term pressure on earnings.

Progress in 2022/23

•

Successful implementation of new

regulatory requirements arising from

the FCA’s review of GIPP.

•

Strong recovery in travel insurance with

the number of policies sold 103% ahead

of the prior year.

•

Customer retention within motor and

home improved by 1.0ppt to 83.8% with

a margin per policy of £71, compared

with £74 in the prior year.

•

Launch of new products including a

lower-cost standard one-year policy,

a multi-car proposition and a policy for

electric vehicles.

•

Achieved ‘Highest Rated Home Insurer’

in the first ever Woman & Home Smart

with Money Awards 2022.

Challenges

•

Risk of interest rate fluctuations causing

market uncertainty and lower demand for

our products.

•

Regulatory restrictions applicable to our

third-party partners, limiting the number

and value of products that we are able

to sell.

Progress in 2022/23

•

Appointment of dedicated CEO who will

be pivotal in developing Saga Money into

a significantly larger business.

•

Equity release total loan volumes 29%

ahead of the prior year, with the average

loan value also 19% higher.

•

Increased the number of savings accounts

by 17% compared to the prior year, with

assets under management of £3.5bn.

Objective

Move from reset to growth, focused on

optimising our products and broadening

the range, build customer relationship

marketing capability, shift distribution

from price-comparison websites to

direct and refocus our product

sourcing approach.

Objective

Attract new customers, accelerate

growth within existing equity release and

savings products and add new products

to deepen our customer relationships.

#### TravelInsuranceMoney

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

23

![]()

Challenges

•

Balancing the level of investment required

to scale our operations with maximising

cash generation and accelerating

debt reduction.

Progress in 2022/23

•

Net Debt

1

, at 31 January 2023, of £711.7m,

£17.3m lower than 31 January 2022.

•

Following two years of agreed payment

deferrals in relation to our ocean cruise

ship facilities, repayments recommenced

in June 2022 and a total of £46.4m was

repaid during the year.

•

We concluded discussions with our

lending banks to amend the covenants

in relation to our revolving credit facility,

providing us with greater flexibility in

relation to liquidity used for short-term

working capital purposes.

•

Decision made to close our Folkestone

headquarters in favour of multiple smaller

hubs, reducing operating expenses.

•

Initiated a sales process for our Insurance

Underwriting business as part of our

ambition to move towards a more

capital-light model.

Objective

Grow existing businesses while reducing

debt and develop new businesses

through innovation, in a capital-light way.

2. STEP-CHANGING OUR ABILITY

#### TO SCALE WHILE REDUCING DEBT

#### Reducing our level of debt is a key driver in creating value for our investors.

#### In 2022/23, our Net Debt

1

#### reduced from £729.0m to £711.7m with gross debt reducing by £46.4m, all relating to the debt ﬁnancing

#### of our two ocean cruise ships.”

James Quin

Group Chief Financial Oﬃcer

1

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

24

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

Our strategy continued

![]()

Challenges

•

The impact of regulatory changes on

the number of customers we can

communicate with.

•

The pace of change in relation to the wants

and needs of ‘Generation Experience’.

•

Converting our exceptional levels of

consideration for the Saga brand into

customers who believe that Saga is

for them.

Progress in 2022/23

•

Research conducted by Saga Insight

identified eight key segments of people

over 50, allowing us to pinpoint significant

growth opportunities.

•

Appointment of Chief Data Officer to

support driving commercial value and

radically transforming our database.

•

Exceeded our target of three million new

marketing consents in the year ended

31 January 2023.

•

Launched two new television adverts

showcasing our equity release and

Tailor-Made travel propositions in

addition to our ‘’66 Changed My Life’

campaign to support the repositioning

of the Saga brand.

•

Launch of Saga Exceptional, allowing us to

reach more customers through a broader

range of content.

•

Colleague engagement increased to

8.0 out of 10.

•

Enhanced the financial support available

to colleagues through the acceleration

of our annual pay review cycle and two

additional support payments for our

colleagues with lower earnings.

Objective

We will commercialise and grow our

database, build exceptional insights into

‘Generation Experience’, deliver a brand

repositioning, create a content platform

that reaches millions of customers

every day and deliver an exceptional

colleague experience.

3. CREATING ‘THE SUPERBRAND’

#### FOR OLDER PEOPLE

We are focused on building Saga into the largest and

fastest-growing business for older people in the UK

and delivering sustainable growth for our investors

by creating ‘The Superbrand’ for this age group.

#### CHANGED

#### MY LIFE

DISCOVER HOW

VICTORY SHAPED

LIVES BEYOND

THE PITCH

66’

’66 Changed My Life

At Saga, we are a brand that celebrates

and champions experience in all its forms,

no matter who you are, who you love or

where you’re from and, through this

campaign, we focused on the wonderful

stories of people whose lives were

changed by that moment in our history.

Saga Exceptional

In January 2023, we launched

Saga Exceptional, a brand-new

website made for people over 50,

with best-in-class consumer advice

and inspirational stories that celebrate

this incredible generation.

### Over 500k

2

visits since launch

Watch these

amazing life

stories that

were shaped by

the ’66 final

Read our high-quality,

purpose-driven

content at Saga

Exceptional

2

Visits refers to a session as defined by Google Analytics

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

25

![]()

Saga provides an ecosystem of services for older people to create

connections, communities and conﬁdence. We aim to create a diverse

and inclusive workforce that champions positive ageing, whilst taking

responsibility for the environment so that future generations can thrive.

Our ESG strategy

We have been on a journey to enhance our

ESG approach, and we are now positioning

Saga for sustainable growth. As international

travel returns to pre-pandemic levels, and

our business continues to evolve, we continue

to evaluate our impact on society and the

climate as we endeavour to create positive

change within our markets and communities.

At Saga, we aim to operate as a responsible

and sustainable business and we are aware

of the increasing expectations of regulators,

stakeholders and customers. In 2022, we

achieved a signiﬁcant milestone by improving

our FTSE4Good index score from 2.6 to 4.1

(out of 5), a recognition of our strong

performance. We also maintained a ‘B’ score

from CDP (formerly Carbon Disclosure

Project), reﬂecting our commitment to

reducing our carbon footprint.

In our 2022 Annual Report and Accounts,

we announced our intention to publish an

ESG strategy. Over the last year, we have

been working hard to deliver on that promise,

striving to create an approach with greater

scale, ambition and importantly, impact.

We are delighted to present our strategic

framework in this report.

Our ESG strategy, which was informed by

our double materiality assessment, will serve

as a roadmap for making decisions and

generating meaningful change. The three

pillars of our strategic framework:

championing positive ageing, acting on

climate change and biodiversity and

strengthening our exceptional culture,

encapsulate our priority ESG topics.

The process used to identify these priority

topics is outlined on page 28.

In the coming months, we will publish a report

detailing the key performance indicators and

metrics we will use to track progress against

our ESG strategy. We will measure and

communicate our progress to stakeholders

and adjust our approach as needed.

Our targets and metrics will be published

on our corporate website (www.corporate.

saga.co.uk/about-us/environmental-social-

and-governance/).

We are committed to delivering against

our ESG responsibilities and continuously

improving in this area. We recognise that

sustainability is a journey, not a destination.

We will be transparent and accountable

regarding our sustainability eﬀorts moving

forward as we strive to realise our ESG goals.

Paula Kerrigan

Chief Operating Oﬃcer (

COO

)

17 April 2023

26

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

Environmental, Social and Governance

PROGRESS IN ENVIRONMENTAL,

## SOCIAL AND GOVERNANCE (ESG)

![]()

#### Our ESG framework

Saga exists to deliver exceptional experiences every day, while being

a driver of positive change in our markets and communities

A governance framework that ensures how we work

is as important as what we do and why we do it

Priority topics

•

Business ethics and compliance

•

Data privacy and security

•

Fair and decent work

Governance

Vision

Strategic

pillars

Strategic objectives

As we provide opportunities

for older people, we must

ensure that we protect

our environment.

We commit to further

evaluating our environmental

impact and taking responsibility

for our actions. We will work to

address our footprint on the

oceans and natural world while

striving towards achieving

net zero.

Priority topics

•

Carbon emissions

•

Oceans and biodiversity

#### Acting on climate change and biodiversity

Find out more on page 30

Strategic objectives

An engaged, inclusive and

diverse culture encourages

our people to thrive.

We embrace diversity and

will continue to develop an

equitable culture that is

focused on growing our

exceptional people through

engagement and promoting

their wellbeing. We promote

an inclusive culture where

all colleagues have the

opportunity to bring their

authentic selves to work.

Priority topics

•

Diversity, equity and

inclusion (

DE&I

)

#### Strengthening our exceptional culture

Find out more on page 37

#### Championing positive ageing

Find out more on page 29

Strategic objectives

The ambition to enhance the

lives of older people is at the

heart of everything we do.

We lead with a strong social

purpose and aim to pioneer the

conversation on positive ageing.

We will continue to curate

purposeful and sustainable

products and services that

create connection, conﬁdence

and experience.

Priority topics

•

Customer accessibility

and satisfaction

•

Purposeful service and

product offering

Related SDGs

Related SDGs

Related Sustainable

Development Goals (

SDGs

)

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

27

![]()

To inform the development of our ESG

strategy, we conducted a double materiality

assessment. This involved a comprehensive

analysis of the ESG landscape and gathering

insights from over 400 internal and 900

external stakeholders through online surveys

and detailed discussions. We plotted the

importance of each ESG topic for

stakeholders against business priorities

across 16 ESG themes to identify the most

material topics for Saga to address.

The outcome of our double materiality

assessment is demonstrated in the matrix

below. The materiality matrix presents the

importance of each topic to our stakeholders

(y-axis) and the impact of each on the

business (x-axis). The business impact was

based on the residual risks associated with

key ESG topics.

Sustainability priorities

The materiality matrix helped us

understand the topics most important to

the business and our stakeholders; however,

to ensure a fully holistic understanding,

we carried out additional strategic analysis.

#### Double materiality assessment

Importance to stakeholders

Impact to the business

Moderate

Tracking

High

Actively

monitoring

Very high

Need active

management

Supporting

communities

Innovation

Circular

economy

DE&I

Employee engagement,

training and development

Human rights and

modern slavery

Fair and decent work

Data privacy

and security

Oceans and biodiversity

Climate change resilience

Carbon emissions

Health safety and wellbeing

Business ethics and compliance

Customer accessibility and satisfaction

Sustainable

supply chain

Purposeful

service and

product

oﬀerings

By conducting a maturity assessment,

competitor analysis and a horizon-scanning

exercise, we identiﬁed where a step-change

was needed. This enabled us to determine

the following priorities for Saga:

•

Carbon emissions

•

Customer accessibility and satisfaction

•

DE&I

•

Oceans and biodiversity

•

Purposeful service and product offerings

These form the foundation of the pillars of our

strategic ESG framework. Moving forward,

we commit to setting targets on each topic

and will report against these going forward.

Whilst these ﬁve topics have been identiﬁed

as our key priorities, we have already made

signiﬁcant progress on a number of the

remaining topics and will continue

momentum in these areas.

#### Our ESG strategy, which was informed by our double materiality assessment, will serve as a roadmap for making

#### decisions and generating meaningful change.”

Paula Kerrigan

Chief Operating Oﬃcer

ESG governance

At Saga, we understand that the successful

implementation of our strategy is dependent

on robust, transparent governance.

Having clear accountability drives our

sustainability ambitions. This year, we

appointed a Head of ESG, reporting to our

COO demonstrating our commitment

to ESG. Euan Sutherland, Group Chief

Executive Oﬃcer (

CEO

) is the ESG

representative on the Board.

28

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

Environmental, Social and Governance continued

![]()

Priority topics

•

Customer accessibility

and satisfaction

•

Purposeful service and

product offering

Related SDGs

#### Championing positive ageing

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

29

Our ambition is to enhance the lives of older people.

This is at the heart of everything we do.

Championing positive ageing

We lead with a strong social purpose and

aim to pioneer the conversation on positive

ageing. We will continue to curate purposeful

and sustainable products and services

that create connection, conﬁdence

and experience.

Our double materiality assessment shows

that customer accessibility and satisfaction

is integral to Saga’s work and is considered

a material topic by stakeholders and the

business. Stakeholders also recognised

Saga’s role in curating purposeful service

and product oﬀerings, including sustainable

travel opportunities, and responsible ESG

underwriting and investment options.

Unmatched insights

During the year, we introduced Saga Insight

which has further strengthened our

understanding of ‘Generation Experience’ –

discerning, sharp and savvy people over 50

who bring a wealth of vibrant life experience

to society and represent over a third of the

UK population.

Saga Insight ensures we continue to develop

services and products that our customers

want and need. We listen to our customers

to truly understand who they are and we will

continue to innovate to create purposeful

products that generate a sense of

community and belonging for our customers.

Inclusive of an ageing workforce

We want to ensure our brand is inclusive

and a visible driver of positive change in our

markets and communities, making us the

champions of age at work in the UK. Through

Saga Insight, we have shaped an all-colleague

upskill on age, challenging perceptions

around ageing. We launched a Basics of

Ageing learning experience in October 2022

for over 2,000 colleagues to ensure that

we understand our customers better

than anyone.

We were the ﬁrst employer to introduce

Grandparents’ Leave for all colleagues –

a week paid time oﬀ to celebrate the birth of

a grandchild. During the year, 24 colleagues

used this beneﬁt, with 125 days of leave taken.

We also supported the launch of the Centre

for Ageing Better’s employment pledge

and are a signatory to this. We are conscious

of the wording we use in recruitment

advertising, avoiding language which could

introduce an age bias. We also look to oﬀer

ﬂexibility in hours and location, recognising

that this can be valuable to people whatever

their age. To gain insight from colleagues

about what is working and where we could

do better, we hold Age Inclusion Forums,

listening sessions on age, with members

of our Executive Leadership Team (

ELT

).

Read the Saga

case study from the

Centre for Ageing Better

on their website

A menopause friendly employer

Over the last two years, we have taken

active steps to move forward the

conversation regarding menopause,

upskilling our leaders and role-modelling

a more accepting and open culture.

We worked closely with industry

experts, Henpicked, to create the

tools and resources to support our

colleagues in the best way. We were

delighted to receive The Menopause

Friendly Accreditation.

#### Case study

Future goals and commitments

Going forward, we commit to continuing to

upskill our colleagues on the ageing process

and how this inﬂuences our customers.

We will launch the second part of our Basics

of Ageing learning experience, ensuring our

colleagues understand our customers better

than anyone.

We aim to accelerate digital journeys for our

customers, improving ease, while continuing

to deliver high levels of service within our

contact centres. Through Saga Insight, we will

lead the conversation on ageing in the UK.

![]()

Priority topics

•

Carbon emissions

•

Oceans and biodiversity

Related SDGs

We commit to evaluating our environmental

impact and taking responsibility for our

actions. We will work to address our negative

footprint on the oceans and natural world

whilst striving towards achieving net zero.

As a cruise operator, Saga’s internal and

external stakeholders recognised the

importance of oceans, biodiversity and

managing carbon emissions. We support the

UK Government’s commitment to net zero

and recognise the need to better understand

our own impacts on climate and biodiversity.

Reducing our

environmental impact

Over the coming months, we will be

developing targets and metrics to support

our strategy, and our ambition is to

undertake Scope 3 greenhouse gas (

GHG

)

emissions accounting to boost our value

chain understanding.

During the year, we worked on a number of

sustainability initiatives to reduce energy

consumption, emissions and waste. Over the

next year we will prioritise creating a robust

and joined-up approach to achieving net zero

(and setting realistic and meaningful near-

and long-term targets).

#### Acting on climate change and biodiversity

Emissions scope

2022/23

emissions

2021/22

1

emissions

Scope 1

105,939

79,618

Scope 2 (location-based)

1,296

1,378

Scope 2 (market-based)

–

3

Total Scope 1 and 2 (location-based)

107,235

80,996

Scope 1 and 2 tCO

2

e per £m Trading EBITDA

2

1,110

1,242

Scope 3

3,932

2,385

Total Scope 1, 2 and 3 (location-based)

111,167

83,381

Reporting our

environmental impact

We recognise that in order to make impactful

carbon reductions, it is important to evaluate

and understand our current impact and

where opportunities for improvement lie.

Energy and carbon statement

This statement has been prepared in

accordance with our regulatory obligation

to report GHG emissions pursuant to the

Companies (Directors’ Report) and Limited

Liability Partnerships (Energy and Carbon

Report) Regulations 2018 which implement

the government’s policy on Streamlined

Energy and Carbon Reporting.

Emissions summary

During the reporting period 1 February 2022

to 31 January 2023, our measured Scope 1

and 2 emissions (location-based) totalled

107,235 tCO

2

e.

Overall, our Scope 1 and 2 emissions have

increased by 32% compared to 2021/22.

This is attributed to an increase in marine fuel

consumption by Saga’s cruise ships as nearly

all COVID-19-related travel restrictions have

been removed, leading to a return to usual

cruising activity, which was signiﬁcantly

curtailed during the previous two years.

In addition, our Scope 1 ﬂeet and business

travel have also seen an increase in emissions

due to the removal of restrictions. We will

work to ensure the bounce-back in emissions

is monitored, and actions are taken to avoid

further increases.

We have remained focused on implementing

a number of energy eﬃciency measures

as detailed on page 32. The past year

has seen an increase in Scope 2 energy

savings, amounting to an 82 tCO

2

e reduction.

Our colleague car scheme oﬀers fully electric

or hybrid vehicles as standard, and we

continue to purchase 100% of our site-based

electricity on a zero carbon renewable tariﬀ.

As in previous years, the dual reporting of

our emissions (location- and market-based)

demonstrates that we are making eﬀorts

to reduce our climate impact through the

purchase of electricity generated from

cleaner sources.

Scope 3 categories reported include

business travel, fuel-and-energy-related

activities and homeworking emissions.

Our measured Scope 3 emissions totalled

3,932 tCO

2

e. However, we recognise the

value of broader Scope 3 emissions reporting

and will develop this during 2023/24.

Greenhouse gas emissions in tonnes of carbon dioxide (

tCO

2

e

)

1

Saga’s emissions are verified following the release of the Annual Report and Accounts and, as such, emissions may be restated slightly year on year.

Our 2021/22 emissions vary slightly to those published in the 2022 Annual Report and Accounts due to an immaterial correction in Scope 1 and 2 emissions

identified during verification

2

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

30

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

As we provide opportunities for older people, we must

ensure that we protect our environment.

Acting on climate change and biodiversity

Environmental, Social and Governance continued

![]()

During the reporting period, our Scope 1

and 2 methane emissions totalled 46.8 tCH

4

and Scope 3 totalled 0.6 tCH

4

. Of this, 87%

originates from marine fuel (Scope 1) and

11% is from electricity (Scope 2). Our nitrous

oxide Scope 1 and 2 emissions totalled

1,461.5 tN

2

O and Scope 3 totalled 1.2 tN

2

O.

Of this, 99% is from marine fuel (Scope 1),

and 1% from electricity (Scope 2).

Emissions scope

2022/23 emissions

3

tCH

4

tN

2

0

Scope 1

41.4

1,452.3

Scope 2

5.4

9.2

Scope 3

0.6

1.2

Total Scope 1, 2 and 3

47.4

1,462.7

Energy summary

During the year, our total fuel and electricity

consumption totalled 407,783 megawatt

hours. The split between fuel and electricity

consumption is displayed below.

Energy

usage

2022/23

MWh

2021/22

MWh

5

Electricity

6,704

6,491

Fuels

4

401,079

336,518

Total

energy

407,783

343,009

Methodology

We quantify and report our organisational

GHG emissions in alignment with the

World Resources Institute’s Greenhouse

Gas Protocol Corporate Accounting and

Reporting Standard and in alignment with

the GHG Protocol Scope 2 Guidance

(the

Scope 2 Guidance

). We consolidate

our organisational boundary according

to the operational control approach,

which includes emissions from Saga plc.

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

31

We are committed to delivering against our ESG responsibilities and continuously improving in this area. We recognise

#### that sustainability is a journey, not a destination.”

Paula Kerrigan

Chief Operating Oﬃcer

We have adopted a materiality threshold of

5% for GHG reporting purposes. The GHG

sources that constituted our operational

boundary for the year include:

•

Scope 1:

Natural gas combustion within

boilers, marine fuel combustion within

ships, road fuel combustion within

vehicles, fuel combustion within non-road

mobile machinery, and fugitive

refrigerants from air-conditioning

equipment.

•

Scope 2:

Purchased electricity

consumption for own use.

•

Scope 3:

Business travel from air,

grey fleet, taxis, rail and hotel stays,

transmission and distribution losses

associated with electricity consumption

and colleague commuting and

homeworking emissions.

The Scope 2 Guidance requires that we

quantify and report Scope 2 emissions

in accordance with two diﬀerent

methodologies (

dual reporting

): (i) the

location-based method, using average

emissions factors for the country in which

the reported operations take place;

and (ii) the market-based method, which

uses the actual emissions factors of the

energy procured.

As in previous years, Scope 3 business

travel included rail and hotel stays. However,

for the ﬁrst year, Scope 3 business travel

emissions from air have been included.

Spend was used to calculate business travel

emissions when more accurate forms of

data were unavailable.

Assumptions and estimations

In some instances, where data is missing,

values have been estimated using either

an extrapolation of available data from the

reporting period, or data from 2021/22

as a proxy.

Natural gas and electricity

Due to low data coverage across natural

gas (Scope 1) and electricity (Scope 2),

an estimation methodology was used

as required.

Where data was available for a site, this

was used to extrapolate missing months

of data for the same site. Where sites did

not have any data for the reporting year,

2021/22 consumption was used as a proxy.

For new sites where 2021/22 consumption

was not available, 2022/23 consumption

was estimated using ﬂoor area.

Waste management

With a focus on recycling, and a zero to landﬁll

policy, we collected 38.8 tonnes of waste

from our sites, of which 16.3 tonnes were

recycled and the residual was diverted to

an energy-from-waste facility.

Our 2022 CDP disclosure

Our commitment to understanding

and ensuring transparency around

our climate-related impacts, risks

and opportunities is reﬂected in our

continued participation in the CDP climate

change questionnaire. In 2022, we received

a score of ‘B’, which is the same score we

received in the previous year.

The CDP questionnaire is an important tool

used to assess our progress and identify

areas for improvement in terms of our

sustainability and environmental impact.

We are committed to ongoing improvement

and ensuring that our actions align with our

values and goals.

3

For N

2

O and CH

4

calculations, Scope 3 emissions have been calculated for fuel-and-energy-related activities and business travel (excluding hotels). Therefore,

Scope 3 CH

4

and N

2

O emissions do not include hotel stays, colleague commuting and homeworking

4

Fuels are comprised of natural gas, diesel, petrol, marine fuel oil and marine gas oil

5

Saga’s energy usage is verified following the release of the Annual Report and Accounts and, as such, emissions may be restated slightly year on year. Our 2021/22

energy usage varied slightly to that published in the 2022 Annual Report and Accounts due to an immaterial correction identified during verification

![]()

#### Environment highlights

Electric vehicle (

EV

) insurance

We developed our EV insurance product,

providing cover for charging points,

equipment and batteries, and allowing our

customers to use their breakdown cover

for out-of-charge battery incidents as

standard. We relaunched our proposition

during 2022/23 and have seen an increase

of more than 100% in policies taken out

compared to the previous ﬁnancial year.

### 60 e-bikes

added to our ocean cruise ships

oﬀering guests a sustainable shore

exploration option.

River cruising

We added Amadeus Elegant to our

river cruising ﬂeet, recipient of the river

cruising ‘Green Award’, in recognition of

industry-leading performance in safety

and environmental standards. Amadeus

Elegant’s ﬁrst sailing is planned for May 2023.

Cold ironing

We began installation of shore power

connectivity on board Spirit of Discovery,

with Spirit of Adventure to follow

during 2024/25.

This technology allows our ships’ engines

to be turned oﬀ when in port while

maintaining on board power, reducing

emissions compared to using fuel.

LED lighting

Our CustomerKNECT (formerly

MetroMail) Seaham facility installed

LED lighting, achieving a power eﬃciency

saving of over 50%.

Green fleet

Our green colleague car scheme means

that we oﬀer full battery electrical

vehicles, or hybrid vehicles as standard.

We incorporated an ESG questionnaire

into our procurement process to ensure

that ESG factors in our supply chain are a

key part of the decision-making process.

Fuel efficiency

We implemented enhanced hull cleaning

to remove marine growth and maximise

fuel eﬃciency on our ocean cruise ships.

We also applied new hull coatings to Spirit

of Discovery to improve hull cleanliness

and fuel eﬃciency and will apply the same

to Spirit of Adventure at its next dry dock.

Remote monitoring

We set up remote monitoring software

to enable real-time analysis and

benchmarking of performance data

from our ocean cruise ships.

Sustainable services

Reducing emissions

Our supply chain

32

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

#### Acting on climate change and biodiversity continued

Environmental, Social and Governance continued

![]()

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

33

Our Board of Directors has responsibility for

our risk management framework, including

climate-related risk, and monitoring the

eﬀectiveness of the Group’s risk management

and control systems. The Board’s Risk and

Audit Committees, each composed of three

independent Non-Executive Directors,

oversee principal risks, tolerance thresholds

and the internal control framework.

The Board is informed of climate-related

issues via updates on ESG topics and through

escalation of risk considerations from the

Risk Committee. The Board received its

latest update on ESG on 22 February 2023,

presented by the COO and the Head of ESG.

During 2022, the Risk Committee received

an update on climate risk management,

including risks related to climate change,

regulatory expectations, and the process

for embedding climate risk consideration

throughout the business. The Board receives

ESG updates regularly and climate risk

considerations are examined quarterly by the

Risk Committee as part of the principal risks

and uncertainties (

PRUs

). Further formal

training around climate issues is being

developed for the future.

The Risk Committee meets to discuss

the Group’s overall risk tolerance, strategy

and ability to detect new risks, including

those related to climate change, which

is captured within the PRU relating to

ESG. The Committee Chair reports

recommendations to the Board, outlining

PRUs, how they are identiﬁed, and mitigating

actions. Also reporting to the Board, the

Audit Committee monitors the integrity

of the Group’s ﬁnancial statements and

works with the Risk Committee to oversee

the eﬃcacy of internal control systems.

The Board commits to including

climate-related risk formally on the Board

agenda, including the oversight of emissions

performance, embedding climate resilience

and risk management, as well as oversight of

the wider ESG strategy. We recognise that

the Board has overall accountability for

ﬁnancial risks associated with climate change.

In 2022, a Head of ESG was appointed,

reporting to the COO, to oversee and

monitor ESG matters, including

climate-related considerations and other

activities related to sustainability and climate

change. The work co-ordinated by the Head

of ESG informs the relevant PRU, which is

monitored by the ELT. This ensures that

oversight, review of performance, and action

are delivered throughout the organisation.

The Head of ESG is tasked with ESG delivery,

including climate-related risks and ESG

strategy performance.

In early 2023, we developed our ESG

strategy. The Board was engaged in the

development process and approved the

ﬁnal ESG strategy for inclusion in this report.

The ELT considers ESG and climate-related

risk. ELT incentives will be partially aligned

with progress on climate-related goals

where appropriate, beginning with 2023/24

objectives. This will ensure that ESG

considerations are embedded into Group

strategy, future-prooﬁng the businesses.

The ELT reports to the Board via the

Group CEO.

Committee responsibilities

•

Audit Committee

– Responsible for

monitoring the integrity of the financial

statements, reviewing the Group’s

framework of internal controls (including

those related to climate) and maintaining

the external auditor relationship.

•

Risk Committee

– Responsible for

monitoring the Group’s risk management

framework and ability to identify and

manage new and emerging risks (including

those related to climate) and deal with

material breaches of risk limits.

•

Remuneration Committee

–

Responsible for the Remuneration Policy,

performance-linked pay schemes

(including ESG considerations) and

share-based incentive plans.

•

Innovation and Enterprise Committee

– Responsible for assisting the Board in

assessing whether proposals to expand

product ranges and services are aligned

with the Company’s purpose, while

ensuring a balance of appropriate levels

of governance within entrepreneurship

(including ESG strategy considerations).

•

ELT Committee

– Responsible for the

development and recommendation of

strategy, setting business principles,

values, behaviours and standards,

monitoring business performance,

resource allocation, material projects

and capital expenditure proposals, talent

management, culture and diversity, equity

and inclusion.

Find out more in division of

responsibilities on page 82

1

#### Governance

#### Mitigating the risks of climate change

Our climate-related

financial disclosures

In accordance with Listing Rule 9.8.6 (8),

we are disclosing our alignment with

the Task Force on Climate-Related

Financial Disclosures (

TCFD

)

recommendations. This is Saga’s

second annual TCFD report. It sets out

our actions and progress against the

four pillars of the TCFD framework;

governance, strategy, risk management,

and metrics and targets.

We deem ourselves to be compliant

with the TCFD recommendations other

than the recommendation to describe

the resilience of the organisation’s

strategy taking into account diﬀerent

climate related scenarios, and the

recommendations to disclose the

metrics and targets used to assess

climate risk and opportunity.

4

#### Metrics and targets

Find out more on page 36

1

#### Governance

Find out more on page 33

2

#### Strategy

Find out more on page 34

3

#### Risk management

Find out more on page 36

![]()

34

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

We engaged our Cruise, Travel and Insurance

businesses separately to provide a

comprehensive and robust analysis to

identify and assess climate-related risks and

the resilience of our businesses to manage

the links between our climate-related risks

and opportunities and our business strategy.

We aim to set emissions reduction targets

as part of our ESG strategy development

and will communicate details when ﬁnalised.

This is a key management control for our

climate-related risks, including reputation

and market risks. An initial assessment of

the climate-related risks and opportunities

for our Cruise, Travel and Insurance

businesses was determined over three

diﬀerent time horizons: short- (end of 2023),

medium- (2024-2035) and long-term

(2036-2050) as assessed by TCFD.

Risks and opportunities for each time

frame are expanded to the right.

We are assessing the controls and processes

in place to mitigate and manage our

climate-related risks, as well as capture our

climate opportunities. We will also assess

where we need to strengthen our approach

to climate risk management to embed

climate into everyday business decision-

making and planning. Saga acknowledges

that climate risk and strategy are interrelated

and should be managed in unison. During

2023, we will continue to review climate

resilience and control eﬀectiveness to ensure

an integrated approach to climate strategy

and climate risk.

Scenario analysis

We recognise the importance of performing

climate scenario analysis. It is our ambition to

integrate the completion of 2˚C and 1.5˚C

climate scenario modelling within the

executive bonus structure across each

business unit for 2023/24 to ensure that this

activity is completed in a meaningful way.

We intend to disclose the results of this

analysis in our next TCFD report.

#### Cruise and Travel

Short-term (end of 2023)

Our businesses will face short-term risks

including increased fuel costs and ﬁnancial

strain on Saga’s key partners (such as

airlines) as carbon taxation drives climate

transition, particularly in relation to fossil

fuels. We are investigating opportunities

in new technologies in Cruise to create

emissions reductions, and carbon

oﬀsetting for our jet tours as mitigating

controls for this risk. This will also be

considered when performing our full

Scope 3 value chain emissions inventory

to drive further reductions.

Medium-term (2024-2035)

The businesses face the medium-term

risk of increasing emissions regulations

introducing a burden on cruise and tour

operators and a ﬁnancial burden on Saga.

Also, primarily for our Cruise and Travel

businesses, but also for our Insurance and

Money businesses, there is an increased

risk of public health issues. Pandemics and

extreme weather could impact itineraries

and customer travel plans. To mitigate

this risk, we adjust itineraries, as required,

in response to any outbreaks.

Long-term (2036-2050)

Extreme weather events are important

long-term climate-related risks that Saga

takes seriously. Acute events like extreme

weather, or chronic changes such as sea

level rises, may damage critical supply

chain locations including cruise ports and

airports, causing disruption to operations,

requiring Saga to cancel or reschedule

trips, resulting in revenue loss or

increased costs. These same extreme

weather events could also aﬀect holiday

destinations, food and beverage supply,

and entertainment, therefore limiting

or changing our product oﬀerings to our

customers, potentially resulting in the

loss of revenue. We will adjust itineraries,

as required, in response to extreme

weather events.

#### Risks

#### Group-wide

Short-term (end of 2023)

Saga has identiﬁed two short-term

climate-related risks that could potentially

impact all business units dependent on

government policy decisions. First, direct

and indirect carbon pricing and cost

pass-on within our supply chains could

reduce Saga’s ﬁnancial returns as

upstream supply material costs increase,

speciﬁcally on energy and fuel-intensive

materials. Second, Saga’s market valuation

may be impacted by investors challenging

Saga’s dedication to, or progress on,

climate-change commitments in line

with their own obligations.

To mitigate increased climate scrutiny,

we are focusing on achieving gains in

ratings from FTSE4Good, CDP and other

rating agencies. We are publishing our

ESG strategy, which has a focus on climate.

We are also considering full Scope 3

value-chain emissions inventory to broaden

our understanding and drive reductions.

Long-term (2036-2050)

Disruption of oﬃce-based and on-site

operations could be caused by incidents

of climate-related diseases similar in eﬀect

to COVID-19. Increasing physical risk of

extreme weather events, including

storms, may damage Saga’s oﬃces,

disrupting business operations. Warmer

temperatures, inducing a wetter climate,

particularly in the UK, increase the

likelihood of ﬂoods and damage to property.

To moderate these risks, Saga has adopted

a hybrid working model allowing colleagues

to work from anywhere while also replacing

owned property with rented oﬃce spaces.

Further, Saga has the ambition to utilise

smaller regional hubs rather than a single

main oﬃce going forward.

Another long-term climate-related risk is

changing consumer expectations. Linked

to our short-term reputational risks, Saga

will also face the long-term risk of changing

consumer trends around low-carbon travel

options, shrinking the potential market for

Saga if not addressed. We will consider

options for sustainable travel solutions.

Environmental, Social and Governance continued

#### Acting on climate change and biodiversity continued

2

#### Strategy

![]()

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

35

#### Insurance and Money

Medium-term (2024-2035)

In our Insurance and Money business

units, and in some parts of the Cruise

and Travel businesses (such as

sourcing), we face increased costs as

a medium-term climate-related risk.

The impacts of these increased costs

include Saga’s ability to quickly repair

or replace insured physical assets,

suppliers’ ability to service a

replacement (particularly given the rate

of technological change in sustainable

vehicles), and increased costs of

products driving up the cost for Saga

to repair or replace underlying insured

assets. We have developed our electric

vehicle insurance oﬀering and seek to

review our supply chain to understand

where eﬃciency gains can be made.

Seasonal diseases such as COVID-19,

started or accelerated by climate

drivers, could impact pay out for medical

and travel insurance products as well as

increase pay outs for insured assets,

and supply chain products covered in

Saga’s current and future policies (such

as smart home technologies), damaged

by climate-related extreme weather.

#### Opportunities

#### Group-wide

Short-term (end of 2023)

There is a short-term climate-related

opportunity linked to energy eﬃciency

and carbon reduction. We can reduce

our exposure to the rising price of carbon

by reducing our carbon footprint and

contribution to climate change through, for

example, utilising technology to optimise fuel

consumption on our ships and implement a

rented property model for our oﬃce hubs.

We have already taken the opportunity to

change our colleague car scheme to include

hybrid or electric cars as standard.

#### Cruise and Travel

Short-term (end of 2023)

Our businesses can achieve a high ESG

proﬁle by responding to customers’

interest in climate-related issues and

by demonstrating a responsible and

sustainable approach to ESG. This has the

potential to enable increased investment

capacity through new green ﬁnancing

opportunities. In addition, for our ships

and our operations speciﬁcally, we can

achieve increased climate leadership

and a reduction in our carbon footprint

by collaborating with new low-carbon

partners and exploring and taking

advantage of fuel-eﬃcient technologies.

Medium-term (2024-2035)

Further to the above short-term

climate-related opportunities, we can

achieve increased climate leadership as

well as a reduction in our carbon footprint

in the medium-term by collaborating

with new, low-carbon partners and

exploring and taking advantage of

fuel-eﬃcient technologies.

#### Insurance and Money

Short-term (end of 2023)

In our Insurance and Money business units,

we can develop product lines to support

the shift to a low-carbon economy,

including strengthening our electric vehicle

insurance oﬀering.

![]()

36

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

We will develop new targets and metrics,

to be published later in 2023/24, to support

our ESG strategy. In the meantime, Saga’s

current focus is on Scope 1 and 2 GHG

emissions. We intend to disclose the targets

used by the organisation to manage climate

related risks and opportunities and

performance against these targets in our

next TCFD report.

During the reporting period 1 February 2022

to 31 January 2023, our measured Scope 1

and 2 emissions (location-based) totalled

107,235 tCO

2

e, and reported Scope 3

emissions totalled 3,932 tCO

2

e. These

emissions have been calculated in line with

the Greenhouse Gas Protocol.

Our ambition is to set a science-based target

for our carbon and GHG emissions, aligned

to our business strategy and to the 1.5˚C

warming scenario set out within the Paris

Agreement. For details of our emissions,

see page 30.

We are proud of our progress so far,

purchasing 100% of our site-based

electricity from a 100% renewable supply,

and signiﬁcantly reducing our Scope 2

emissions under market-based reporting.

As in previous years, the dual reporting of our

emissions demonstrates that we are making

eﬀorts to reduce our climate impact through

the purchase of electricity generated from

cleaner sources, but we recognise that we

are only at the start of our journey.

To identify the risks detailed above, we

carried out workshops and consulted with

internal subject matter expects, which

enabled us to identify and assess the risks

and opportunities we face. Short-, medium-

and long-term climate change risk is

managed within the ESG PRU for the Group

(see page 67). A combination of overarching

risks apply to all business units, and more

distinct risks apply to speciﬁc business units.

Process for identifying risks

A new risk team was established in 2022/23

to align with our new operating model.

Revisions are being made to the risk

management framework to improve our

ability to more maturely capture, manage

and report climate risks.

Climate risk considerations are built into the

Group risk management framework and this

is being further enhanced during 2023/24.

Currently, a risk identiﬁcation process is in

place across the organisation to support

colleagues in identifying their risks against

a categorisation system. Identiﬁcation of

all risks is completed against the risk

assessment matrix which scores frequency

and probability against severity.

Our approach to scoring risks (see page 65)

lists various impacts and quantiﬁes what each

score means in that context. Most ESG risks

would currently be scored based on the

ﬁnancial, regulatory, or business disruption

impacts. This helps to ensure that the scoring

of ESG risks is consistent with other risks.

A further improvement on this process is

to add an ESG-speciﬁc category in the risk

assessment matrix. This will help to improve

the accuracy of ESG risk scoring.

Process for integrating

climate-related risks into

risk management

Risks identiﬁed as part of the risk

identiﬁcation process must have the relevant

key controls documented against them.

This is the same for all risks, regardless of

whether they are climate-related or not.

Saga’s PRUs are discussed regularly at the

Risk Committee, including the scoring of the

overarching risks and what mitigation is in

place. This Committee has Board-level

attendance, and where risks are considered

out of appetite, or further mitigation is

required, actions are assigned to resolve this.

During 2023/24, further improvements to

our risk appetite approach are being made,

which will further support management in

assessing their top risks against the agreed

risk appetite and establishing their comfort

level with risk exposure. Risk appetite status,

and any action plans required to bring risks

back within appetite are reported to the Risk

Committee. Building ESG considerations

more explicitly into our risk appetite

approach will help to drive conversation

on our key ESG risks at a senior level.

Process to manage

climate-related risks

Please see page 62 for details on how

Saga assesses the size, and scope, of

identiﬁed risks and details about the risk

terminology framework.

We understand the critical importance

of delivering sustainable growth, and we

have taken steps to measure our current

impact on the environment and set

targets to mitigate this. Our Energy and

Carbon Statement has been prepared

in accordance with our regulatory

obligation to report GHG emissions,

which can be found on page 30. To ensure

transparency and accuracy, we also commit

to having our carbon footprint veriﬁed by

a third party, and our 2022 CDP report

can be found on our corporate website

(www.corporate.saga.co.uk/about-us/

environmental-social-and-governance/).

We aim to score an ‘A’ for our climate change

CDP disclosure in the coming years.

Environmental, Social and Governance continued

#### Acting on climate change and biodiversity continued

3

#### Risk management

4

#### Metrics and targets

![]()

#### Strengthening our exceptional culture

Priority topics

•

DE&I

Related SDGs

We embrace diversity and will continue

to develop an equitable culture that is

focused on growing our exceptional people.

We promote inclusion and aim to lead the

conversation on age diversity in the

workplace. Our materiality assessment

recognised the importance of DE&I

among our colleagues.

Engagement

Colleague engagement

At Saga, we understand that, to strengthen

our exceptional culture, we need to listen

to our colleagues. Continuous listening is

part of our culture and provides us with

opportunities for colleagues’ voices to be

heard through a range of channels. Each

channel helps to support and drive positive

change and can be measured by our

colleague engagement survey.

We received our highest colleague survey

response rate to date, at 94%, and have seen

a signiﬁcant improvement in our overall

colleague engagement score, increasing to

8.0 (from 7.7 in 2021). Our focus is on ensuring

all managers have an action plan in place,

addressing what they can do to make

colleagues’ working experiences exceptional.

We know that ﬂexibility is one of the things most

valued by our colleagues, and we continue to

oﬀer a ﬂexible, hybrid way of working.

Overall colleague

engagement

8.0

out of 10

Employee net promoter

score (eNPS)

40

(13 points above

industry benchmark)

Peak participation

in colleague

engagement surveys

94%

(92% across the year)

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

37

#### An inclusive and diverse culture allows our colleagues to thrive.

#### Strengthening our exceptional culture

![]()

#### Wellbeing

We continue to focus on colleague wellbeing through a suite of products and

services, including private medical insurance and the mental health app, Unmind.

We strengthened our colleague commitment by appointing a Head of Wellbeing

to develop our longer-term strategy and commitment in this space.

Our vision for wellbeing at Saga is to be known for a culture of high care and high

trust that delivers high performance. We take care of ourselves and each other,

giving us the energy to perform and be our best. To support this vision, in

October 2022, we launched our new wellbeing brand and proposition, Be Well,

which is made up of three core pillars; Work Well, Live Well and Think Well.

In support of keeping colleagues engaged with wellbeing, we started a weekly

newsletter, Be Well Wednesdays, covering health and wellbeing awareness

campaigns such as World Mental Health Day, Stress Awareness Month, Mental

Health Awareness Week and nutrition campaigns.

Live Well

Physical, social, and

ﬁnancial wellbeing

45 of our colleagues completed

the Saga-sponsored Folkestone

10k and 60 colleagues took part

in a football tournament. We ran

a ﬁnancial wellbeing campaign in

the fourth quarter, supporting

our colleagues with helpful

information and advice on how

to manage their ﬁnances.

We also oﬀered all colleagues a

free ﬂu vaccination.

Work Well

Creating healthy work and

embedding wellbeing as a core

business performance skill

We introduced our ﬂagship

wellbeing programme,

Performance Energy, in

partnership with Dr Bill Mitchell,

a clinical psychologist with a

wealth of experience in managing

workplace stress. We also rolled

out workshops to all our senior

leaders and people managers.

Think Well

Mental and

emotional wellbeing

We have 35 trained Mental

Health First Aiders who support

colleagues with their mental health.

In November, we supported

Movember for Men’s Mental

Health Month, and contributed

£2,500 to charity. We promoted

colleague awareness and

utilisation of our Employee

Assistance Programme.

Environmental, Social and Governance continued

Work Well

Think Well

Live Well

Be Well

38

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

#### Strengthening our exceptional culture continued

![]()

DE&I

We remain committed to a culture that is

inclusive, and where all colleagues have the

opportunity to bring their full and authentic

selves to work.

We continued to evolve our DE&I strategy

and take positive steps forward in this space.

Our strategy focuses on ﬁve key areas, and

the highlights of what we delivered during the

year are presented below.

We are passionate about our DE&I strategy

and this is integral to who we are as a business.

We remain a committed member of the UK

Government’s Disability Conﬁdent Scheme

and are supportive of the employment and

advancement of disabled persons in the UK.

Moving into 2023/24, we will continue

our DE&I journey, and further build on the

success of the last year. Over the coming

months, we will be developing targets and

metrics to support our strategy and will

publish these later in the year.

Levelling the playing

field through an

inclusive culture.

Being a culture

enabler and a

driver of increased

colleague

engagement.

•

We were recognised in

industry awards for our

DE&I activity, winning

‘Best Benefits to

Support Colleagues

Post-Pandemic’ for our

policy improvements;

and ‘Most Dynamic

Mentoring Organisation’

in Moving Ahead’s 30%

Club Awards.

•

We held focused DE&I

upskilling for our Talent

Acquisition and People

Analytics teams, and

reviewed and updated

our people policies,

ensuring that they are

future-facing and fit

for purpose.

Building a reputation

internally and

externally as an

employer of choice

for diverse talent

and a culture

of inclusion.

•

Throughout 2022, we

organised a calendar

of events, including

in-person events

such as Pride and

International Women’s

Day, alongside virtual

speaker events,

inclusion forums and

broadcasts.

•

Colleagues have

continued to be central

to our DE&I strategy,

sharing their feedback

and stories across the

business – bringing

the DE&I conversation

to life.

Diversity of thought

helps us stay

relevant, expand

our reach and

create a sustainable

talent pool.

Creating an inclusive

culture that enables

high performance.

•

We extended our

partnership with

Moving Ahead and

the 30% Club,

with 31 colleagues

participating in

external mentoring

programmes

in 2022/23.

•

We launched

MyMentor, our

internal mentoring

programme to support

female colleagues.

Being the champion

of age at work in the

UK. Ensuring our

brand is inclusive

and a visible driver

of positive change

in our markets and

communities.

•

Through Saga Insight,

we shaped an all-

colleague up-skilling

programme on age,

challenging perceptions

around ageing

and ensuring our

colleagues are

true champions

in this space.

•

We supported the

launch of the Centre

for Ageing Better’s

employment pledge

and are a signatory

of this.

•

We are delighted

to have been

independently certified

as a menopause

friendly employer.

Building

transparency and

accountability.

•

We continue to

welcome and respond

to colleague feedback

and offer inclusive bank

holidays, giving all

colleagues choice

around when they

take these.

•

We have supported

our colleagues,

empowering them

to grow and continue

to have a voice.

•

We have better

representation of

women in senior

positions and improved

ethnic diversity

among colleagues.

•

We reduced our gender

pay gap and made firm

commitments to take

this further.

Culture

Talent

#BeYou

Champions

of age

Data and

insights

#### Our five key focus areas

We have five key focus areas for our DE&I work. Here are the highlights of what we delivered under each during 2022.

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

39

![]()

Gender pay report

We support the UK Government’s ambition

to address the gender pay gap and are

delighted that our gender pay gap reduced

in 2022. Our commitment to equal pay for

equal work is central to this. Our report

detailing our gender pay gap and

commitments can be found on our website

(www.saga.co.uk/gender-pay-review).

Environmental, Social and Governance continued

Male

Female

Total

Actual

%

Actual

%

Board

6

7

70%

3

30%

10

Senior managers

7

33

59%

23

41%

56

Other colleagues

8

2,116

53%

1,882

47%

3,998

All

2,156

53%

1,908

47%

4,064

#### Our gender diversity

Board

Gender

%

Female

30%

Male

70%

Senior managers

Gender

%

Female

41%

Male

59%

Other colleagues

Gender

%

Female

47%

Male

53%

40

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

#### Strengthening our exceptional culture continued

6

Directors of Saga plc

7

Senior management includes all colleagues within our ELT and Senior Leadership Team

8

All Saga colleagues other than Board members and senior managers

#### We embrace diversity and will continue to develop an equitable culture that is focused on growing our

#### exceptional people.”

![]()

Workplace

Since implementing our ﬂexible hybrid

working model, Workplace has been our

primary communications platform for

colleagues. The platform enables colleagues

to be part of the conversation and instantly

share opinions, thoughts, and feedback, as

well as recognise and celebrate success.

Supporting our colleagues

People Committee and Colleague Forums

We remain committed to creating ongoing conversations with our colleagues, enabling them to have their say through multiple channels,

including our People Committee and Colleague Forums which will grow in 2023/24 to reﬂect our new business areas such as Saga Media.

Our People Committee is:

•

chaired by our Chief People Officer;

•

attended by Lead Colleague

Ambassadors from across the Group; and

•

typically meets during the first week of

every month (quarterly as a minimum).

Our Colleague Forums are:

•

chaired by the ELT member of the

business unit or function;

•

attended by a Lead Colleague

Ambassador for each business unit

or function;

•

held during the third week of every

month; and

•

fed back to the People Committee by

our Lead Colleague Ambassadors.

Insurance

Chief People

Oﬃcer

People and

Property

Finance and

Professional

Services

Cruise

Customer

and Brand

Travel

Technology

Eight Lead Colleague

Ambassadors from

across the business

24k

posts

379k

reactions

80k

comments

61%

were active at least

10 times a month

An average of

113

connections per day

(more than double

compared with 2020)

96%

of colleagues

were active

Strategy and

Innovation

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

41

![]()

#### Community

£200k+

charitable donations made

by Saga, supporting charities

local to our oﬃce hubs, the

cost of living crisis and the

conﬂict in Ukraine.

443

children of our Filipino crew

received an educational

bursary during the 2022/23

academic year.

We believe volunteering

is critical, enabling our

colleagues to share their

time and skills to beneﬁt the

communities in which they

live and work. During the

2022/23 ﬁnancial year:

1,078

colleagues used their

volunteer day, equating

to over 7,500 hours and

£71,000 of social value

9

.

This is an increase of 120%

from the previous year.

12

volunteer days

provided to those colleagues

in uniformed and voluntary

public duties roles,

recognising the positive

impact these roles play in

the community.

6

Saga cadets, of which

three are female, started

their journey to become

oﬃcers of the future, taking

part in career inspiration

sessions alongside

sixth-form students on

Spirit of Discovery during

Maritime Week.

100

guests joined us for our

Christmas community

lunch, giving older members

of the community a chance

to socialise and enjoy

time together.

85

festive hampers donated,

packed and delivered to

families needing a little extra

help through the Shepway

Foodbank at Christmas.

£100k+

raised by colleagues and

customers for good causes.

£12k+

in hardship fund grants

given to colleagues when

unexpected costs arise.

During the year, we

supported 80 colleagues,

providing funding toward

replacement white goods,

clothing (including school

uniforms) and food vouchers.

9

Calculated using the national living wage

42

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

#### Strengthening our exceptional culture continued

Environmental, Social and Governance continued

![]()

We know that good governance is essential

to achieving our sustainability goals.

Our materiality assessment showed that

stakeholders care about governance,

with both data privacy and security and

business ethics and compliance featuring

as signiﬁcant ESG topics. Fair and decent

work was also considered material by

stakeholders. Our strong governance

controls play a critical role in ensuring that

we operate in a sustainable way.

Anti-bribery and corruption

We take our responsibility for ethical and

transparent governance seriously and we

recognise our duty to protect our customers

from bribery and corruption. As a result we

have a zero-tolerance approach to any

incidents that may arise.

Our Anti-Bribery and Anti-Corruption

Policy is available on our corporate website

(www.corporate.saga.co.uk/media/1608/

anti-bribery-and-anti-corruption-policy.pdf).

#### Our governance framework ensures that how we work is as important as what we do and why we do it.

Risk management and ESG

During 2023, we will develop our risk

assessment process to take account

of ESG considerations, including

impacts around climate change and

social and governance factors. This new

approach ensures that ESG factors are

integrated when considering risks and

opportunities for our businesses.

Find out more in risk management

on page 62.

#### Case study

#### Governance

Modern slavery, human rights,

and labour standards

We conduct our business operations with a

strong emphasis on ethics and transparency,

and our policies are aligned with human

rights principles, including those related

to non-discrimination, health and safety,

wellbeing, and environmental factors.

In addition, we are committed to ensuring

that our supply chains are free from modern

slavery and human traﬃcking. Our Modern

Slavery Statement, which outlines our

approach and eﬀorts to address this issue,

is available on our website (www.saga.co.uk/

modern-slavery-statement).

Responsible investments

Our approach to investing continues to

consider ESG factors. Saga’s subsidiary

boards consider investment decisions,

including requiring external investment

managers to consider ESG risk factors and

report on ESG metrics where appropriate,

and the Saga plc Board considers and

approves all material investments. Our

investment book, through our in-house

underwriter, scored a Morgan Stanley

Capital International rating of ‘AA’ in

February 2023.

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

43

![]()

## RETURN TO UNDERLYING PROFIT

## IN A CHALLENGING YEAR

Our focus now is on growing earnings and signiﬁcantly reducing

leverage as our Cruise and Travel businesses continue their

positive momentum and as we capitalise on investment in

Media, Money and data.”

James Quin

Group Chief Financial Oﬃcer

Although the last 12 months have been

challenging in both Insurance and Travel,

in 2022/23 the Group returned to an

Underlying Proﬁt Before Tax

1

of £21.5m

compared to an Underlying Loss Before Tax

1

of £6.7m in the prior year. This was mainly

due to a £69.4m improvement in the results

of our Cruise and Travel operations, oﬀset

by a £35.0m reduction in the results from

Insurance Underwriting.

For Cruise and Travel, the ﬁrst half of

2022/23 was far from ‘plain sailing’. The

Cruise business was aﬀected by ongoing

impacts from COVID-19, which led to the

curtailing of two ocean cruises and higher

cancellations on other departures. The Travel

business was impacted by lower demand

and also experienced higher-than-normal

cancellations, in part due to the operational

issues impacting the industry. These factors

were much less of an issue in the second half,

although revenues and proﬁtability have yet

to recover to levels anticipated pre-pandemic.

Insurance Broking has been under pressure

from a combination of pricing reforms,

inﬂation squeezing distribution margins

and from a generally highly competitive

environment. This led to a signiﬁcant decline

in new business sales for motor and home.

The overall Insurance Broking result was at

a similar level to the prior year, with lower

motor and home proﬁts oﬀset by improved

results on other products, especially

travel insurance.

Results for Insurance Underwriting were,

however, much lower than in the prior year.

Part of this was expected, with the prior year

beneﬁting from reduced motor claims

frequency during periods of lockdown.

This reduction in claims frequency reversed

as we expected, but results for the second

half of the year were adversely impacted by

a sharp increase in claims inﬂation and an

increase in large losses. This resulted in us

reporting an underlying current year

combined operating ratio (

COR

) of 125.8%

for the full year, considerably adverse to

expectations, albeit with a signiﬁcant portion

of the lower result ceded to our reinsurers.

While the Group generated an Underlying

Proﬁt Before Tax

1

, we reported a loss before

tax of £254.2m, mainly due to a £269.0m

impairment of the goodwill related to our

Insurance business, included in our

interim results.

Watch our Group CFO,

James Quin, presenting

our full year results

Group Chief Financial Oﬃcer’s Review

1

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

44

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

![]()

For Insurance Underwriting, we expect a

broadly break-even result; while underlying

performance should be considerably better

than in 2022/23, signiﬁcant rate increases will

not be fully reﬂected in earned premiums until

the second half and improvement in results

will, in the ﬁrst instance, go towards reducing

reinsurer losses. In addition, we also expect

only limited reserve releases in future years.

In terms of our ﬁnancial position, in 2022/23,

our Net Debt

2

reduced from £729.0m to

£711.7m with gross debt reducing by £46.4m,

all relating to the debt ﬁnancing of our two

ocean cruise ships, of which £29.1m was

ﬁnanced from a reduction in Available Cash

2

.

While this was a lower pace of reduction than

we had anticipated, reﬂecting the challenges

we faced in 2022/23, we continue to have

signiﬁcant liquidity, with £157.5m of Available

Cash

2

at 31 January 2023.

Over the course of the past year, we have

taken a series of actions which increase

our ﬁnancial ﬂexibility. These include

amendments in relation to our revolving

credit facility, the initiation of a sales process

for our Insurance Underwriting business and,

most recently, the agreement of a loan facility

with Sir Roger De Haan. This facility, which

was provided on an arm’s-length basis,

commences on 1 January 2024 and would

allow the Group to draw down up to £50m,

as required, to support liquidity needs and

speciﬁcally the repayment of £150m bonds

maturing in May 2024.

Our focus now is on growing earnings and

signiﬁcantly reducing leverage as our Cruise

and Travel businesses continue their positive

momentum and as we capitalise on

investment in Media, Money and data.

Operating performance

Group income statement

£m

12m to

Jan 2023

Change

12m to

Jan 2022

Revenue

3

581.1

54.1%

377.2

Underlying Profit/(Loss) Before Tax

2

Cruise and Travel

(9.9)

87.5%

(79.3)

Insurance Broking (earned)

69.1

4.1%

66.4

Insurance Underwriting

19.1

(64.7%)

54.1

Total Insurance

88.2

(26.8%)

120.5

Other Businesses and Central Costs

(34.9)

(19.1%)

(29.3)

Net finance costs

4

(21.9)

(17.7%)

(18.6)

Underlying Profit/(Loss) Before Tax

2

21.5

420.9%

(6.7)

Impairment of Insurance goodwill

(269.0)

–

Other exceptional items

(6.7)

(16.8)

Loss before tax

(254.2)

(981.7%)

(23.5)

Tax expense

(5.0)

(11.1%)

(4.5)

Loss after tax

(259.2)

(825.7%)

(28.0)

Basic earnings per share:

Underlying Earnings/(Loss) Per Share

2

11.9p

207.2%

(11.1p)

Loss per share

(185.8p)

(824.4%)

(20.1p)

As reported at the half year, the combination

of a very competitive motor market and

regulatory changes equalising new business

and renewal pricing are adversely impacting

motor and home new business sales and

pricing, which in turn has led to a reduction in

the discounted cash ﬂows that underpin the

carrying value of Insurance goodwill.

For the 2023/24 ﬁnancial year, we expect

to see a further recovery in the Cruise and

Travel businesses. Ocean Cruise bookings

are positive, and we expect our load factors

for the current year to be in line with the levels

expected pre-pandemic. The River Cruise

and Travel businesses are also starting to

see much better booking momentum and

we are on track to return to proﬁt in 2023/24.

In Insurance Broking, we expect policy sales

to continue to reduce, as lower new business

in 2022/23 translates into lower renewals in

2023/24, with motor and home margins of

around £60 per policy, as previously indicated.

2

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

3

Revenue is stated net of ceded reinsurance premiums earned on business underwritten by the Group of £111.3m (2022: £123.8m)

4

Net finance costs exclude Cruise and Travel finance costs, net fair value gains/(losses) on derivatives and IAS 19R pension interest

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

45

![]()

Loss before tax

Loss before tax for the year of £254.2m

includes a £269.0m impairment to Insurance

goodwill and other exceptional items of

£6.7m. Other exceptional items are made up

of £1.1m of impairments to assets (net of

amounts recoverable under quota share

arrangements), £3.7m of restructuring costs,

a £2.0m foreign exchange loss on river cruise

ship leases, £0.6m IFRS 16 adjustment loss

on river cruise ships, £0.7m acquisition costs

on the purchase of The Big Window

Consulting Limited and a £1.4m fair value gain

on derivatives de-designated in the year.

The loss before tax in the prior year of

£23.5m includes a £2.7m fair value loss on

derivatives de-designated in the year due

to the suspension of Travel operations,

£6.3m of restructuring costs, mainly relating

to the Travel business, a £2.0m charge due

to the closure of the deﬁned beneﬁt pension

scheme and £2.4m of costs incurred on

the ship debt holiday, partially oﬀset by

£0.9m foreign exchange gains on river

cruise ship leases.

The prior year also includes a net impairment

of assets of £4.3m that represents £10.2m

and £0.5m of impairments and loss on

disposals of software and property, plant and

equipment respectively, mainly relating to the

Travel business, £1.0m of impairment on

assets held for sale, a £7.1m proﬁt on disposal

of assets, after costs of £0.1m in relation to a

sale of property and a £0.3m gain on a lease

modiﬁcation within right-of-use assets.

Tax expense

The Group’s tax expense for the year was

£5.0m (2022: £4.5m), representing a tax

eﬀective rate of 33.8% (2022: negative

19.1%), excluding the Insurance goodwill

impairment charge. In the prior year, the

diﬀerence between the Group’s tax eﬀective

rate and the standard rate of corporation

tax of 19%, was mainly due to the Group’s

Ocean Cruise business being in the tonnage

tax regime.

There was also an adjustment in the current

year for the under-provision of prior year tax

of £0.8m (2022: £1.0m). In the prior year,

there was an adjustment for the impact of the

change in the tax rate on opening deferred

tax balances of a £2.6m credit. Excluding the

impact of the Ocean Cruise business being

in the tonnage tax regime, Insurance goodwill

impairment and adjustments to prior year

tax, the tax eﬀective rate for the current

period is 28.4%.

Earnings/(loss) per share

The Group’s Underlying Basic Earnings

Per Share

6

was 11.9p (2022: Loss of 11.1p).

The Group’s reported basic loss per share

was 185.8p (2022: loss of 20.1p).

The Group’s business model is based on

providing high-quality and diﬀerentiated

products to its target demographic,

predominantly focused on cruise, travel and

insurance. The Cruise and Travel business

comprises Ocean Cruise, River Cruise and

Travel. The Insurance business operates

mainly as a broker, sourcing underwriting

capacity from selected third-party insurance

companies, and, for motor and home, also

from the Group’s in-house underwriter.

Other Businesses comprises Saga Money,

Saga Media, Saga Insight and

CustomerKNECT (formerly MetroMail),

a mailing and printing business.

Revenue

5

Revenue

5

increased by 54.1% to £581.1m

(2022: £377.2m) due to increased trading

in the Cruise and Travel businesses. The

current year has a full year of trading in Cruise

and Travel compared to a suspension of

these businesses for the majority of the ﬁrst

half of the prior year.

Underlying Profit/(Loss) Before Tax

6

The Group generated a total Underlying

Proﬁt Before Tax

6

of £21.5m in the current

year compared to an Underlying Loss Before

Tax

6

of £6.7m in the prior year. This is

primarily due to a £69.4m reduction in Cruise

and Travel losses, of which £47.0m relates

to the Ocean Cruise business. This was

partially oﬀset by a reduction in Insurance

Underwriting proﬁtability due to lower

reserve releases and an increased current

year loss ratio.

Net ﬁnance costs

7

in the year were £21.9m

(2022: £18.6m), which excludes ﬁnance costs

that are included within the Cruise and Travel

businesses of £19.2m (2022: £19.5m). The

increase of 17.7% was due to the higher bond

interest costs following the completion of the

new bond issue in July 2021. This was partially

oﬀset by a reduction in debt issue costs in

current year compared with the prior year.

5

Revenue is stated net of ceded reinsurance premiums earned on business underwritten by the Group of £111.3m (2022: £123.8m)

6

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

7

Net finance costs exclude Cruise and Travel finance costs, net fair value gains/(losses) on derivatives and IAS 19R pension interest

Group Chief Financial Oﬃcer’s Review continued

46

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

![]()

12m to Jan 2023

12m to Jan 2022

£m

Ocean

Cruise

River

Cruise

Travel

Total

Cruise and

Travel

Change

Ocean

Cruise

River

Cruise

Travel

Total

Cruise and

Travel

Revenue

168.3

28.8

108.4

305.5

222.6%

82.5

1.7

10.5

94.7

Gross profit/(loss)

40.2

1.5

20.9

62.6

863.4%

(7.7)

0.2

(0.7)

(8.2)

Marketing expenses

(11.0)

(3.2)

(10.2)

(24.4)

(17.3%)

(12.1)

(2.2)

(6.5)

(20.8)

Other operating expenses

(10.7)

(3.4)

(14.8)

(28.9)

6.5%

(9.2)

(3.8)

(17.9)

(30.9)

Investment return

–

–

–

–

(100.0%)

0.1

–

–

0.1

Finance costs

(19.2)

–

–

(19.2)

1.5%

(18.8)

(0.6)

(0.1)

(19.5)

Underlying Loss Before Tax

8

(0.7)

(5.1)

(4.1)

(9.9)

87.5%

(47.7)

(6.4)

(25.2)

(79.3)

Average revenue per passenger (£)

4,675

2,400

2,306

3,216

5.3%

3,750

1,700

1,313

3,055

Ocean Cruise passengers (‘000)

36

36

63.6%

22

22

Ocean Cruise load factor

75%

75%

7ppts

68%

68%

Ocean Cruise per diem (£)

318

318

6.4%

299

299

River Cruise passengers (‘000)

12

12

1,100.0%

1

1

Travel passengers (‘000)

47

47

487.5%

8

8

8

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

Ocean Cruise

Ocean Cruise returned to more normal

operating conditions and achieved a load

factor of 75% (2022: 68%) and a per diem

of £318 (2022: £299). These two factors,

when combined, equate to year-on-year

revenue growth in excess of 100% and have

resulted in a signiﬁcantly reduced Underlying

Loss Before Tax

8

from £47.7m to £0.7m.

The ﬁrst half of the prior year only included

a month of Spirit of Discovery trading and a

few days of Spirit of Adventure trading, at a

government-enforced load factor restriction

of 50% that was removed towards the end

of July 2021.

In the ﬁrst half of the current year, there were

some adverse impacts on a small number of

cruises due to COVID-19, while the conﬂict

in Ukraine dampened customer demand

for departures to the Baltics and Black Sea,

resulting in late itinerary changes and some

limited cancellations, which led to a ﬁrst half

load factor of 66%.

In the second half of the year, as impacts

from the pandemic lessened and customer

demand continued to build, a load factor of

84% was achieved.

River Cruise

The River Cruise business has long-term

leases in place for two boutique river cruise

ships, Spirit of the Rhine and Spirit of the

Danube, alongside other charters which are

managed on an annual basis. Although the

business is now operating, both the Omicron

variant of COVID-19 and the conﬂict in

Ukraine impacted the number of passengers

travelling in the current year, especially in the

ﬁrst half, due to continued customer caution

in relation to Central Europe. The River

Cruise business did not operate for the

majority of the prior year due to the travel

restrictions that were in place at the time.

This resulted in a reduced Underlying Loss

Before Tax

8

from £6.4m to £5.1m.

Travel

The Travel business, which includes both

the Saga Holidays and Titan brands, has

seen much increased volumes compared

to the prior year, with passenger numbers

increasing from 8k to 47k. The recovery in

volumes has been impacted by a level of

disruption from a variety of factors, including

operational challenges faced by airlines and

airports, particularly in the ﬁrst half.

The recovery in passenger volumes led to an

improvement in the Underlying Loss Before

Tax

8

from £25.2m to £4.1m.

In the second half of the year, we saw

customer cancellations returning closer to

pre-pandemic levels, with multiple initiatives

underway to return to growth, including

the recently launched ‘Tailor-Made by Saga’

proposition.

Cruise and Travel

Our Cruise business comprises our Ocean and River

Cruise operations while Travel offers hotel stays,

escorted tours and Tailor-Made holidays.

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

47

![]()

Forward Cruise and Travel sales

Ocean Cruise load factors for 2023/24 are

behind the same point last year for 2022/23

by 3ppts. This is partly due to the release of

itineraries in the prior year being earlier than

usual as we emerged from COVID-19

lockdowns, and partly due to the prior year

including bookings which had been

postponed during the period of COVID-19

suspension. The per diem for 2023/24 is

6.3% higher than the same point last year

for 2022/23 as the Group has reﬂected the

inﬂationary impact on operating costs in

customer pricing.

River Cruise revenue and passengers booked

for 2023/24 are ahead of the same point last

year for 2022/23 by 29.8% and 22.5%

respectively. This is due to increased

customer demand for 2023/24 compared

to customer caution in respect of Central

Europe in 2022/23. For 2023/24, the Cruise

team have aligned management information

for the River Cruise business to the Ocean

Cruise business so load factor and per diems

are now key performance indicators for

River Cruise.

Travel bookings for 2023/24 are ahead of

the same point last year for 2022/23 by

31.7% and 17.1% for revenue and passengers

respectively. The increased revenue is due in

part to higher passengers but also increases

in operating costs being incorporated in

customer pricing and a move towards a

higher revenue, higher margin product range.

The increase in passengers is due to higher

uptake of long-haul travel within our Titan

brand as customer conﬁdence returns.

Ocean Cruise revenue

(at 26 March 2023)

£175.1m

27 March 2022 – £164.2m

River Cruise revenue

(at 26 March 2023)

£34.0m

27 March 2022 – £26.2m

Travel revenue

(at 26 March 2023)

£136.6m

27 March 2022 – £103.7m

Current year departures

26 March

2023

Change

27 March

2022

Ocean Cruise revenue (£m)

175.1

6.6%

164.2

Ocean Cruise load factor

72%

(3ppts)

75%

Ocean Cruise per diem (£)

339

6.3%

319

River Cruise revenue (£m)

34.0

29.8%

26.2

River Cruise passengers (‘000)

12.5

22.5%

10.2

River Cruise load factor

63%

n/a

n/a

River Cruise per diem (£)

298

n/a

n/a

Travel revenue (£m)

136.6

31.7%

103.7

Travel passengers (‘000)

49.2

17.1%

42.0

#### Cruise and Travel continued

For the 2023/24 ﬁnancial year, we expect to see a further recovery in the Cruise and Travel businesses. Ocean Cruise

#### bookings are positive, and we expect our load factors for the current year to be in line with the levels expected

#### pre-pandemic.”

James Quin

Group Chief Financial Oﬃcer

48

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

Group Chief Financial Oﬃcer’s Review continued

![]()

Insurance Broking

The Insurance Broking business provides

tailored insurance products and services,

principally motor, home, private medical and

travel insurance.

Its role is to price the policies and source the

lowest cost of risk, whether through the panel

of motor and home underwriters or through

solus arrangements for private medical and

travel insurance. The Group’s in-house

insurer, AICL, sits on the motor and home

panels and competes for that business with

other panel members on equal terms.

AICL oﬀers its underwriting capacity on the

home panel through a coinsurance deal with

a third party, and so the Group takes no

underwriting risk for that product. Even if

underwritten by a third party, the product is

presented as a Saga product and the Group

manages the customer relationship.

12m to Jan 2023

12m to Jan 2022

£m

Motor

Broking

Home

Broking

Other

Broking

Total

Change

Motor

Broking

Home

Broking

Other

Broking

Total

Gross written premiums (

GWP

):

Brokered

105.0

150.1

123.9

379.0

6.9%

105.0

153.2

96.5

354.7

Underwritten

180.9

–

3.2

184.1

(11.9%)

205.5

–

3.4

208.9

GWP

285.9

150.1

127.1

563.1

(0.1%)

310.5

153.2

99.9

563.6

Broker revenue

31.4

26.5

42.1

100.0

(5.1%)

43.2

29.0

33.2

105.4

Instalment revenue

6.4

3.0

–

9.4

(4.1%)

6.6

3.2

–

9.8

Add-on revenue

9.2

10.4

–

19.6

(10.5%)

11.0

10.9

–

21.9

Other revenue

26.1

17.7

3.2

47.0

0.9%

27.4

17.1

2.1

46.6

Written revenue

73.1

57.6

45.3

176.0

(4.2%)

88.2

60.2

35.3

183.7

Written gross profit

70.4

57.6

48.6

176.6

(2.6%)

85.6

60.2

35.6

181.4

Marketing expenses

(13.0)

(6.7)

(5.5)

(25.2)

10.6%

(17.5)

(7.1)

(3.6)

(28.2)

Written gross profit after

marketing expenses

57.4

50.9

43.1

151.4

(1.2%)

68.1

53.1

32.0

153.2

Other operating expenses

(39.3)

(28.4)

(16.0)

(83.7)

3.3%

(38.0)

(27.9)

(20.7)

(86.6)

Written Underlying Profit

Before Tax (

PBT

)

9

18.1

22.5

27.1

67.7

1.7%

30.1

25.2

11.3

66.6

Written to earned adjustment

1.4

–

–

1.4

800.0%

(0.2)

–

–

(0.2)

Earned Underlying PBT

9

19.5

22.5

27.1

69.1

4.1%

29.9

25.2

11.3

66.4

Policies in force

800k

645k

207k

1,652k

(2.5%)

884k

682k

129k

1,695k

Policies sold

849k

670k

206k

1,725k

(2.4%)

943k

696k

129k

1,768k

Third-party panel share

10

32.7%

2.6ppts

30.1%

Insurance encompasses our Motor, Home and Other Broking

operations and our in-house Insurance Underwriting business.

Insurance

9

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

10

Third-party underwriter’s share of the motor panel for policies

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

49

![]()

Insurance Broking Underlying Proﬁt Before

Tax

11

on a written basis (which excludes the

impact of the written to earned adjustment)

increased slightly to £67.7m from £66.6m,

and on an earned basis (which includes the

impact of the written to earned adjustment),

increased to £69.1m from £66.4m.

A key metric for the Insurance Broking

business is written gross proﬁt, after

deducting marketing expenses, but before

deducting overheads. This reduced from

£153.2m in the prior year to £151.4m in the

current year due to reduced new business

volumes and lower renewal margins on motor

and home business. The fall of £12.9m in

written gross proﬁts after marketing

expenses in motor and home was partially

oﬀset by an £11.1m improvement in Other

Broking, mainly due to a recovery in sales of

travel insurance compared to the prior year.

For motor and home insurance, in terms of

the total gross margin after marketing

expenses, new business proﬁts increased by

£9.5m, while there was a £22.4m reduction

in renewal proﬁts.

The changes in proﬁtability of motor and

home business are, in part, attributable to the

equalisation of pricing between new business

and renewals following the implementation

of the General Insurance Pricing Practices

(

GIPP

) review by the Financial Conduct

Authority (

FCA

) from 1 January 2022.

This led to an improvement in new business

margins, partially oﬀset by a 50% and 17%

reduction in motor and home new business

policies sold respectively compared to the

prior year. The reduction in renewal proﬁts

is due to lower motor and home renewal

margins, partially oﬀset by a 7% increase

in motor renewal policies sold.

The average gross margin per policy for

motor and home combined, calculated as

written gross proﬁt less marketing expenses,

divided by the number of policies sold, was

£71.3 in the current year, compared with

£73.9 in the prior year. Comparison of

margins across the two years is impacted by

a signiﬁcant reduction in the sales of lower

margin new business relative to the number

of renewals. Based on the same mix of new

business and renewals as in 2021/22, the

average gross margin per policy in 2022/23

would have been £67.2.

While the pricing implications of the FCA’s

review into GIPP have impacted Insurance

Broking earnings in the year, it has also

impacted some of the key metrics in the

past 12 months:

•

Motor and home policies in force

decreased by 7.7% in the year.

•

Increase in customer retention at 83.8%

across motor and home from 82.8% in

the prior year.

•

714k three-year fixed-price policies were

sold in the year; 47% of total motor and

home policies incepting, with 35% of

direct new business taking the product.

•

Direct new business sales for motor and

home were 49% of the total, 10ppts lower

than the prior year with the Group

balancing volumes and renewals post the

GIPP reforms across direct and price-

comparison website distribution channels.

Written proﬁt and gross margin per policy

for motor and home are stated after allowing

for deferral of part of the revenues from

three-year ﬁxed-price policies, which is then

recognised in proﬁt or loss when the option

to renew those policies at a predetermined

ﬁxed price is exercised or lapses, recognising

inﬂation risk inherent in this product. As at

31 January 2023, £9.7m (2022: £8.7m) of

income had been deferred in relation to

three-year ﬁxed-price policies, £7.9m (2022:

£7.3m) of which related to income written in

the year to 31 January 2023.

Motor Broking

Gross written premiums decreased by 7.9%

due to a 10.0% decrease in core policies sold,

partially oﬀset by a 2.3% increase in average

premiums. Gross written premiums from

business underwritten by AICL decreased

12.0% to £180.9m (2022: £205.5m) due to

a 13.0% decrease in core policies sold that

were underwritten by AICL, oﬀset by a 1.2%

increase in average premiums.

Written gross proﬁt minus marketing

expenses was £57.4m (2022: £68.1m),

contributing £67.6/policy (2022: £72.2/

policy). The decrease in written gross proﬁts

and margin per policy is mainly due to lower

renewal margins, partially oﬀset by a 7%

increase in renewal policies and higher new

business margins.

Home Broking

Gross written premiums decreased by 2.0%

due to a 3.7% reduction in core policies sold,

partially oﬀset by a 1.8% increase in

average premiums.

Written gross proﬁt minus marketing

expenses was £50.9m (2022: £53.1m) and,

on a per policy basis, this was £76.0/policy

(2022: £76.3/policy). The decrease is due to

lower renewal margins and a 17% decrease in

new business policies sold, partially oﬀset by

higher new business margins.

11

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

#### Insurance continued

Motor and home

customer retention

83.8%

2022 – 82.8%

50

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

Group Chief Financial Oﬃcer’s Review continued

![]()

Other Broking

The Other Insurance Broking business

primarily comprises private medical

insurance (

PMI

) and travel insurance.

The Group’s in-house underwriter, AICL,

underwrites over 65% of the motor business

sold by Insurance Broking. AICL also

underwrites a portion of the home panel,

although all home underwriting risk is passed

to third-party insurance and reinsurance

providers. AICL also has excess of loss and

funds-withheld quota share reinsurance

arrangements in place relating to its motor

underwriting line of business, which transfer

a signiﬁcant proportion of motor insurance

risk to third-party reinsurers.

Excluding the impact of the quota share

reinsurance arrangements

12

, net earned

premiums decreased by 8.2% to £148.3m

(2022: £161.5m) reﬂecting a 6.9%

reduction in the number of earned policies

underwritten by AICL coupled with a 1.6%

decrease in average earned premiums.

Gross written premiums increased 27.2%

as a result of higher sales of travel insurance,

with policy sales increasing from 77k in the

prior year to 158k as a result of increased

customer conﬁdence in the travel outlook

and fewer restrictions on travel than in

the prior year.

The reduction in the number of earned

policies was due to lower volumes on

non-Saga panels.

Also excluding the impact of the quota share

arrangements

12

, AICL saw an increase in the

current year underlying COR to 125.8%

(2022: 96.3%) and the current year reported

COR to 115.4% (2022: 61.9%).

The ﬁrst half of the prior year beneﬁted from

signiﬁcantly reduced motor claims frequency

due to customers driving fewer miles during

the COVID-19 lockdown, with motor claims

experience in the second half of the prior year

broadly in line with pricing assumptions.

Gross proﬁts after marketing costs

relating to travel insurance products

increased by £9.5m.

While sales of the PMI product were broadly

stable, gross proﬁt after marketing costs

was £2.2m higher. This increase is a result

of increased renewal margins, alongside a

higher proﬁt share.

In the current year, motor attritional claims

experience and claims inﬂation have been

well in excess of pricing assumptions for the

current accident year, with claims inﬂation

estimated to have averaged around 13% for

the year as a whole. In addition, there was a

modest increase in claims frequency and

an above-average level of current year

large losses. In response to these trends,

we have been taking signiﬁcant actions

to re-price the motor book, in line with

technical pricing. These price increases will

begin to ﬂow through to earned premium

in 2023/24 and will be reﬂected in full in

the 2024/25 result.

Insurance Underwriting

12m to Jan 2023

12m to Jan 2022

£m

Reported

Quota share

Underlying

12

Change

Reported

Quota share

Underlying

12

Net earned premium

49.6

(98.7)

148.3

(8.2%)

51.5

(110.0)

161.5

Other revenue

25.6

22.9

2.7

(38.6%)

33.2

28.8

4.4

Revenue

a

75.2

(75.8)

151.0

(9.0%)

84.7

(81.2)

165.9

Claims costs

b

(79.0)

83.0

(162.0)

(22.7%)

(44.3)

87.7

(132.0)

Reserve releases

c

27.0

1.9

25.1

(40.4%)

18.3

(23.8)

42.1

Other cost of sales

d

(4.1)

12.7

(16.8)

(1.2%)

(3.9)

12.7

(16.6)

e

(56.1)

97.6

(153.7)

(44.3%)

(29.9)

76.6

(106.5)

Gross profit

19.1

21.8

(2.7)

(104.5%)

54.8

(4.6)

59.4

Operating expenses

f

(3.7)

7.4

(11.1)

–

(4.2)

6.9

(11.1)

Investment return

3.7

(3.9)

7.6

(2.6%)

3.5

(4.3)

7.8

Quota share net income/(cost)

–

(25.3)

25.3

1,365.0%

–

2.0

(2.0)

Underlying Profit Before Tax

13

19.1

–

19.1

(64.7%)

54.1

–

54.1

Reported loss ratio

(b+c)/a

69.1%

90.7%

(36.5ppts)

30.7%

54.2%

Expense ratio

(d+f)/a

10.4%

18.5%

(1.8ppts)

9.6%

16.7%

Reported COR

(e+f)/a

79.5%

109.1%

(38.2ppts)

40.3%

70.9%

Current year COR

(e+f-c)/a

115.4%

125.8%

(29.5ppts)

61.9%

96.3%

Number of earned policies

662k

(6.9%)

711k

Policies in force – Saga motor

535k

(15.0%)

629k

12

Underlying within Insurance Underwriting shows the commercial position of the business by removing the impact of the proportional line-item accounting of the

quota share reinsurance arrangements

13

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

51

![]()

12m to Jan 2023

12m to Jan 2022

£m

Reported

Quota share

Underlying

14

Change

Reported

Quota share

Underlying

14

Motor insurance

23.8

(3.2)

27.0

16.0

(26.5)

42.5

Home insurance

1.2

0.7

0.5

–

0.1

(0.1)

Other insurance

2.0

4.4

(2.4)

2.3

2.6

(0.3)

27.0

1.9

25.1

(40.4%)

18.3

(23.8)

42.1

Reserve releases reﬂect continued

favourable experience on large bodily injury

claims relating to prior accident years. Also,

the ﬁnal part of the additional component of

reserve margin for the increased uncertainty

over claims development held in respect of

the 2020/21 accident year was released in

the ﬁrst half of this year.

While the Group remains prudently reserved

and expects to see a level of reserve releases

in 2023/24, these are expected to be at a

much lower level than in 2022/23.

Excluding the impact of the quota share

arrangement

14

, the investment return

decreased by £0.2m to £7.6m (2022: £7.8m)

due to a reduced investment portfolio and

lower reinvestment yields.

During 2022/23, the Group recorded a

recovery from quota share reinsurance of

£25.3m, compared to a cost of £2.0m in the

prior year. The recovery is due to the high

underlying current year COR of 125.8%, with

80% of current year losses in excess of an

underlying current year COR of around 105%

ceded to quota share reinsurers. The result

for the last 12 months will be aggregated with

the results of the next two ﬁnancial years in

determining the ﬁnal outcome for the current

quota share contract.

Underlying prior year reserve releases of £25.1m (2022: £42.1m) resulted in an underlying reported COR of 109.1% (2022: 70.9%). The Group

retains an economic interest in motor reserve development with reserve releases on other lines typically having limited net impact on AICL

proﬁt. Reserve releases for the past two years can be analysed as follows:

14

Underlying within Insurance Underwriting shows the commercial position of the business by removing the impact of the proportional line-item accounting of the

quota share reinsurance arrangements

#### Insurance continued

52

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

Group Chief Financial Oﬃcer’s Review continued

![]()

The Group’s Other Businesses include

Saga Money, Saga Media, Saga Insight

and CustomerKNECT.

Underlying Proﬁt Before Tax

15

for Other

Businesses combined has decreased by

£2.6m from £1.8m to an Underlying Loss

Before Tax

15

of £0.8m, partly due to an

investment in marketing in the Saga Money

business of £2.7m above the prior year, which

has been partially oﬀset by a £2.0m increase

in revenue. A further £1.9m of investment has

been made in Saga Media and Saga Insight

in the year.

Central operating expenses increased to

£37.7m (2022: £32.9m). Administration

costs, adjusted for transfers to local business

units, decreased by £1.0m in the year, but

net costs increased by £4.8m due to lower

Group recharges to the business units,

particularly Travel. The IAS 19R pension

charge ceased following the closure of the

deﬁned beneﬁt pension scheme in the

second half of the prior year.

Net ﬁnance costs in the year were £21.9m

(2022: £18.6m), which excludes ﬁnance

costs that are included within the Cruise and

Travel businesses of £19.2m (2022: £19.5m).

The increase of 17.7% was due to the higher

bond interest costs following the completion

of the new bond issue in July 2021.

15

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

12m to Jan 2023

12m to Jan 2022

£m

Other

Businesses

Central

Costs

Total

Change

Other

Businesses

Central

Costs

Total

Revenue:

Money

7.9

–

7.9

33.9%

5.9

–

5.9

Media and printing

10.3

–

10.3

4.0%

9.9

–

9.9

Insight

0.6

–

0.6

100.0%

–

–

–

Other

–

1.0

1.0

(33.3%)

–

1.5

1.5

Total revenue

18.8

1.0

19.8

14.5%

15.8

1.5

17.3

Gross profit

8.1

2.6

10.7

17.6%

5.7

3.4

9.1

Operating expenses

(8.9)

(37.7)

(46.6)

(26.6%)

(3.9)

(32.9)

(36.8)

Investment income

–

1.0

1.0

100.0%

–

–

–

IAS 19R pension charge

–

–

–

100.0%

–

(1.6)

(1.6)

Net finance costs

–

(21.9)

(21.9)

(17.7%)

–

(18.6)

(18.6)

Underlying (Loss)/Profit Before Tax

15

(0.8)

(56.0)

(56.8)

(18.6%)

1.8

(49.7)

(47.9)

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

53

Other Businesses and Central Costs

![]()

Available Operating Cash Flow

16

is made up of

the cash ﬂows of unrestricted businesses and

the dividends paid by restricted companies,

less any cash injections to those businesses.

Unrestricted businesses include Insurance

Broking (excluding speciﬁc ring-fenced funds

to satisfy FCA regulatory requirements),

Other Businesses and Central Costs, and

the Group’s Ocean Cruise business.

Restricted businesses include AICL,

River Cruise and Travel.

Excluding cash transfers to and from the

Cruise and Travel businesses, the Group

continued to be cash generative in the year,

with an Available Operating Cash Flow

16

of

£49.1m compared with £89.4m in the prior

year. Trading EBITDA

16, 17

from unrestricted

businesses reduced by £5.3m, mainly due

to lower Group recharges from the Other

Businesses and Central Costs segment.

There was also a decrease in working capital

which fell from a £15.2m inﬂow to a £6.5m

outﬂow, mainly relating to the Insurance

Broking segment, and a £10.0m reduction

in dividends paid by AICL.

For River Cruise and Travel, the Group

provided £17.8m of cash to the business to

cover trading cash ﬂows in the current year.

This is a reduction of £18.6m when compared

with the £36.4m funded in the prior year.

The Group continues to provide additional

liquidity into the River Cruise and Travel

businesses, although at a lower level, to meet

supplier and other trading payments as

both businesses operate under a ring-fenced

trust arrangement and so cannot access

customer cash from the trust until they have

returned from their river cruise or holiday.

At 31 January 2023, the ring-fenced

businesses held cash of £44.3m, of which

£36.2m was held in trust. The Group must

hold a minimum of £5.9m of cash outside of

trust within the ring-fenced businesses as

agreed with the Civil Aviation Authority.

The Ocean Cruise business reported an

operating cash inﬂow of £23.6m (2022:

£22.8m), with net trading income of £31.6m

(2022: net trading costs of £2.7m), partially

oﬀset by a decrease in advance customer

receipts of £4.1m (2022: increase of £28.5m),

and capital expenditure of £3.9m

(2022: £3.0m). Net of interest costs of

£15.2m (2022: £15.2m), the Ocean Cruise

business reported net cash inﬂow before

any capital repayments on the ship debt

of £8.4m for 2022/23 compared to £7.6m

in the prior year.

As a result of a reduction in cash generation

from unrestricted businesses, partially oﬀset

by a reduction in cash injections to the River

Cruise and Travel businesses, Available

Operating Cash Flow

16

decreased from an

inﬂow of £75.8m in the prior year to £54.9m

in the current year.

#### Cash flow and liquidity

Available Operating Cash Flow

16

£m

12m to Jan

2023

Change

12m to Jan

2022

Insurance Broking Trading EBITDA

16

75.9

4%

73.2

Other Businesses and Central Costs Trading EBITDA

16

(29.5)

(37%)

(21.5)

Trading EBITDA

16, 17

from unrestricted businesses

46.4

(10%)

51.7

Dividends paid by Insurance Underwriting business

25.0

(29%)

35.0

Working capital and non-cash items

18

(6.5)

(143%)

15.2

Capital expenditure funded with Available Cash

16

(15.8)

(26%)

(12.5)

Available Operating Cash Flow

16

before cash injections to Cruise and Travel operations

49.1

(45%)

89.4

Cash injection into River Cruise and Travel businesses

(17.8)

51%

(36.4)

Ocean Cruise Available Operating Cash Flow

16

23.6

4%

22.8

Available Operating Cash Flow

16

54.9

(28%)

75.8

Restructuring costs

(1.4)

18%

(1.7)

Interest and financing costs

(38.0)

10%

(42.4)

Business and property (acquisitions)/disposals

(0.9)

(120%)

4.5

Tax receipts

2.4

(58%)

5.7

Other receipts/(payments)

0.3

103%

(10.7)

Change in cash flow from operations

17.3

(45%)

31.2

Change in bond debt

–

(100%)

150.0

Change in bank debt

–

100%

(70.0)

Change in ship debt

(46.4)

(100%)

–

Cash at 1 February

186.6

148%

75.4

Available Cash

16

at 31 January

157.5

(16%)

186.6

16

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

17

Trading EBITDA includes the line-item impact of IFRS 16 with the corresponding impact to net finance costs included in net cash flows used in financing activities

18

Adjusted to exclude IAS 19R pension current service costs

54

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

Group Chief Financial Oﬃcer’s Review continued

![]()

19

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

Other cash flow movements

Interest and ﬁnancing costs were higher in

the prior year due to the debt issue costs

associated with the new bond, the tender of

the bond due in May 2024 and amendments

to the revolving credit facility (

RCF

). This has

been partially oﬀset by higher interest costs

on the new bond in the current year.

In the current year, business and property

acquisitions and disposals relate to the

purchase of The Big Window Consulting

Limited. The prior year included cash

received from the sale of property, net of

related sale costs and expenses.

The Group continued to make the agreed

payments to the deﬁned beneﬁt pension fund

as part of the deﬁcit recovery plan of £5.8m

(2022: £4.2m). These are included within

other receipts/(payments).

During the year, the Group released £5.0m

of restricted cash to Available Cash

19

that it

had previously agreed with the FCA to hold

on a temporary basis. The Group has also

released a further £1.1m in respect of the

Threshold Condition 2.4 balance that the

Insurance Broking business holds as

restricted cash. Both of these are included

within other receipts/(payments).

In the current year, the Group restarted

capital repayments against its ship debt

facilities, with two payments totalling £30.6m

on Spirit of Discovery’s debt facility and one

payment totalling £15.8m on Spirit of

Adventure’s debt facility. In the prior year, the

Group issued a ﬁve-year £250m ﬁxed-rate

unsecured bond. The proceeds of the bond

were used to fund the settlement of £100m

of the existing bond and to repay, in full, the

£70m term loan.

Available Operating

Cash Flow

19

£54.9m

2021/22 – £75.8m

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

55

![]()

Reconciliation between operating and reported metrics

Available Operating Cash Flow

20

reconciles to net cash ﬂows from operating activities as follows:

£m

12m to

Jan 2023

12m to

Jan 2022

Net cash flow from operating activities (reported)

(13.9)

46.5

Exclude cash impact of:

Trading of restricted divisions

35.3

3.8

Non-trading costs

7.5

3.6

Interest paid

37.6

34.2

Tax paid

0.9

4.6

81.3

46.2

Cash released from/(paid) to restricted divisions

7.2

(1.4)

Include capital expenditure funded from Available Cash

20

(15.8)

(12.5)

Include Ocean Cruise capital expenditure

(3.9)

(3.0)

Available Operating Cash Flow

20

54.9

75.8

Trading EBITDA

20

reconciles to Underlying Proﬁt/(Loss) Before Tax

20

as follows:

£m

12m to

Jan 2023

Change

12m to

Jan 2022

Insurance Broking Trading EBITDA

20

75.9

73.2

Insurance Underwriting Trading EBITDA

20

19.3

54.3

Ocean Cruise Trading EBITDA

20, 21

39.0

(12.7)

River Cruise and Travel Trading EBITDA

20

(8.1)

(28.1)

Other Businesses and Central Costs Trading EBITDA

20

(29.5)

(21.5)

Trading EBITDA

20

96.6

48.2%

65.2

Depreciation and amortisation

(34.0)

(32.2)

Pension charge IAS 19R

–

(1.6)

Net finance costs (including Cruise and Travel)

(41.1)

(38.1)

Underlying Profit/(Loss) Before Tax

20

21.5

420.9%

(6.7)

Adjusted Trading EBITDA

20

is used in the Group’s leverage calculation for the RCF covenant and is calculated as follows:

£m

12m to

Jan 2023

Change

12m to

Jan 2022

Trading EBITDA

20

96.6

48.2%

65.2

Impact of IFRS 16 ‘Leases’

(1.3)

(3.1)

Spirit of Discovery and Spirit of Adventure Trading EBITDA

20, 21

(39.0)

11.5

Adjusted Trading EBITDA

20

56.3

(23.5%)

73.6

20 Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

21

EBITDA includes central Ocean Cruise overheads

56

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

Group Chief Financial Oﬃcer’s Review continued

![]()

22 Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

Goodwill

During the ﬁrst half of the current year, the

Group’s new business sales of motor and

home insurance were signiﬁcantly lower than

expected as a result of competitive market

conditions and a challenging environment

following the implementation of the FCA’s

review of GIPP from 1 January 2022. In order

to remain competitive and to restore the

business to policy growth in future years,

the Group launched a new standard motor

product. This product, and other actions

taken to improve competitiveness, are

expected to lead to materially lower margins

per policy in future years, and lower overall

proﬁt before tax, compared to prior

assumptions. Since the lower expected

future cash ﬂows represent a potential

indicator of impairment, the Group

conducted an impairment review of the

£718.6m goodwill asset at 31 July 2022

relating to the Insurance business that was

included on the statement of ﬁnancial

position at 31 January 2022.

The Group’s revised ﬁve-year ﬁnancial

forecasts incorporated the modelled impact

of the changes in the market environment,

including also an expected reduction in margins

from a switch to more standard products

and lower sales of more feature-rich policies.

Further stress tests were also considered

including the continuation of the current

competitive environment for an extended

period and further downsides compared to

revised base case assumptions. This resulted

in management taking the decision to impair

Insurance goodwill by £269.0m in the ﬁrst

half of 2022/23. Consistent with the approach

taken in prior years, this impairment is not

included within Underlying Proﬁt Before Tax

22

.

At 31 January 2023, the Group conducted a

further impairment review of the remaining

£449.6m goodwill asset relating to the

Insurance business and concluded that its

recoverable amount was above the carrying

value, and no further impairment was

considered necessary.

Carrying value of ocean cruise ships

At 31 July 2022 and 31 January 2023, the

carrying value of the Group’s ocean cruise

ships was £612.5m and £607.0m

respectively (31 January 2022: £621.3m).

Due to the continued challenging operating

environment in the ﬁrst half of the year for

the Ocean Cruise business, the Group

carried out an impairment review of both of

its vessels at 31 July 2022. The results of the

review showed that there was headroom in

the central and stress test scenarios for both

Spirit of Discovery and Spirit of Adventure,

with no impairment required.

In the second half of the year, further

COVID-19 restrictions were lifted for cruise

passengers and trading was in line with

forecasts. Discount rates have risen, but

not to the extent that they materially change

the headroom in the impairment calculation.

The Directors therefore concluded that

there were no additional indicators of

impairment at 31 January 2023 and,

accordingly, no further impairment review

was deemed necessary.

Investment portfolio

The majority of the Group’s ﬁnancial assets

are held by its Insurance Underwriting entity

and represent premium income received

and invested to settle claims and meet

regulatory capital requirements.

The amount held in invested funds decreased

by £50.3m to £279.9m (31 January 2022:

£330.2m), partly due to payment of £25.0m

of dividends from AICL in the year. At

31 January 2023, 98% of the ﬁnancial assets

held by the Group were invested with

counterparties with a risk rating of BBB or

above, which is in line with the prior period

and reﬂects the relatively stable credit risk

rating of the Group’s investment holdings.

#### Statement of financial position

£m

Credit risk rating

At 31 January 2023

AAA

AA

A

BBB

Unrated

Total

Insurance Underwriting investment portfolio:

Debt securities

23.5

74.9

64.2

91.8

–

254.4

Money market funds

19.6

–

–

–

–

19.6

Loan funds

–

–

–

–

5.9

5.9

Total invested funds

43.1

74.9

64.2

91.8

5.9

279.9

Derivative assets

–

–

2.5

–

–

2.5

Total financial assets

43.1

74.9

66.7

91.8

5.9

282.4

£m

Credit risk rating

At 31 January 2022

AAA

AA

A

BBB

Unrated

Total

Insurance Underwriting investment portfolio:

Deposits with financial institutions

–

–

14.0

–

–

14.0

Debt securities

20.2

94.4

68.0

98.2

–

280.8

Money market funds

29.2

–

–

–

–

29.2

Loan funds

–

–

–

–

6.2

6.2

Total invested funds

49.4

94.4

82.0

98.2

6.2

330.2

Derivative assets

–

–

1.8

0.1

–

1.9

Total financial assets

49.4

94.4

83.8

98.3

6.2

332.1

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

57

![]()

The Group’s total insurance contract

liabilities, net of reinsurance assets,

decreased by £21.8m in the year to

31 January 2023 from the previous year end,

primarily due to a £11.2m reduction in

unearned premiums, coupled with an £8.6m

decrease in net incurred but not reported

claims reserves. The reduction in net

incurred but not reported claims reserves

is due to reserve releases that reﬂect

continued favourable experience on large

bodily injury claims relating to prior accident

years. In addition, the ﬁnal part of the

additional component of reserve margin held

in respect of the 2020/21 accident year was

released in the current year. The 31 January

2022 position has been restated due to an

incorrect classiﬁcation between reported

claims and incurred but not reported of

£16.1m. The restatement had no net impact

on total claims outstanding.

Financing

At 31 January 2023, the Group’s Net Debt

25

was £711.7m, £17.3m lower than at the

beginning of the ﬁnancial year.

In the ﬁrst half of 2022/23, the RCF

agreement was reduced from £100m to

£50m and was simpliﬁed by the removal of

certain clauses that were introduced during

the pandemic, including:

•

removal of the £40m minimum free

liquidity requirement; and

•

removal of the condition that the facility

is terminated on 1 March 2024, should

the 2024 bond not be repaid by that date.

In the second half of the year, we concluded

discussions with our lending banks and

agreed the following amendments to the

facility which, in aggregate, provide us with

increased ﬁnancial ﬂexibility:

•

The introduction of a restriction whereby

no utilisation of the facility is permitted prior

to repayment of the 2024 bond if leverage

exceeds 5.5x, or liquidity is below £170m.

•

During 2023 and 2024, should the RCF

be drawn, leverage covenant testing will

be quarterly.

•

Repayment of the 2024 bond, ahead of

maturity, is restricted while leverage

remains above 3.75x.

•

Amendments to the leverage and interest

cover covenants attached to the facility,

as follows:

Insurance reserves

Analysis of insurance contract liabilities at 31 January 2023 and 31 January 2022 is as follows:

At 31 January 2023

At 31 January 2022 (restated)

£m

Gross

Reinsurance

assets

23

Net

Gross

Reinsurance

assets

23

Net

Reported claims

231.1

(60.4)

170.7

227.4

(55.8)

171.6

Incurred but not reported

24

47.3

(1.7)

45.6

57.5

(3.3)

54.2

Claims handling provision

6.8

–

6.8

7.9

–

7.9

Total claims outstanding

285.2

(62.1)

223.1

292.8

(59.1)

233.7

Unearned premiums

83.1

(6.7)

76.4

93.9

(6.3)

87.6

Total

368.3

(68.8)

299.5

386.7

(65.4)

321.3

23 Excludes funds-withheld quota share arrangement

24

Includes amounts for reported claims that are expected to become periodical payment orders

25 Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

Leverage

(excl. Ocean

Cruise)

Interest

cover

31 January 2023

4.75x

2.5x

30 April 2023

6.75x

n/a

31 July 2023

6.75x

2.5x

31 October 2023

5.5x

n/a

31 January 2024

5.5x

2.75x

30 April 2024

5.5x

n/a

31 July 2024

5.5x

3.0x

31 October 2024

5.5x

n/a

31 January 2025

4.75x

3.0x

58

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

#### Statement of financial position continued

Group Chief Financial Oﬃcer’s Review continued

![]()

26 Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

27

At 31 January 2022, the terms also included a requirement to repay the RCF on 1 March 2024 if the remaining £150m of the 3.375% bond notes had not been

redeemed prior to this date. This term has now been removed and does not apply at 31 January 2023

28 Maturity date represents the date that the principal must be repaid, other than the ship loans, which are repaid in instalments over the next 10 years

29 Refer to Note 25 of the financial statements for information as to how this reconciles to a statutory measure of cash

The Group’s total leverage ratio was 7.5x as at 31 January 2023 (31 January 2022: 11.7x). Excluding the impact of debt and earnings relating

to the ocean cruise ships, the Group’s leverage ratio relating to the RCF was 4.3x as at 31 January 2023 (31 January 2022: 3.0x), within the

4.75x covenant.

The Group resumed repayments on its ship debt facilities with repayments made on its Spirit of Discovery ship facility in June 2022 and

December 2022 and on its Spirit of Adventure ship facility in September 2022.

Net Debt

26

is analysed as follows:

£m

Maturity

date

28

31 January

2023

31 January

2022

3.375% Corporate bond

May 2024

150.0

150.0

5.5% Corporate bond

July 2026

250.0

250.0

Revolving credit facility

May 2025

27

–

–

Spirit of Discovery ship loan

June 2031

204.2

234.8

Spirit of Adventure ship loan

September 2032

265.0

280.8

Less Available Cash

26, 29

(157.5)

(186.6)

Net Debt

26

711.7

729.0

Adjusted Net Debt

26

is used in the Group’s leverage calculation and reconciles to Net Debt

26

as follows:

£m

31 January

2023

31 January

2022

Net Debt

26

711.7

729.0

Exclude ship loans

(469.2)

(515.6)

Exclude Ocean Cruise Available Cash

26

1.4

4.7

Adjusted Net Debt

26

243.9

218.1

The Group entered into a £50m unsecured loan facility with Sir Roger De Haan on 3 April 2023. This facility can be drawn, on 30 days’ notice,

from 1 January 2024 and terminates on 30 June 2025. As is the case with the senior bonds in issue and with the RCF, the loan is guaranteed by

Saga plc, Saga MidCo and Saga Services Limited. The Group is able to use the funds drawn under the facility for general corporate purposes

although in practice would only do so to support repayment of the £150m bonds due in May 2024.

The interest rate paid on the drawn funds under this facility is 10%. In addition, a drawing fee of 2% is payable, alongside milestone payments of

2% of any uncancelled amounts of the facility on each of 31 March 2024 and 31 December 2024. The facility would automatically terminate on

the completed sale of AICL.

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

59

![]()

During the year ended 31 January 2023,

the net position of the scheme decreased by

£13.2m, resulting in an overall scheme deﬁcit

of £12.1m. The movements observed in the

scheme’s assets and obligations have been

impacted signiﬁcantly by macroeconomic

factors during the year where, at a global level,

there have been rising inﬂation and cost of

living pressures, as well as shifts in long-term

bond yields. The present value of deﬁned

beneﬁt obligations decreased by £174.7m to

£236.2m, primarily due to a 245bps increase

in the discount rate which is based on

increases in long-term trend corporate

bond yields. The fair value of scheme assets

decreased by £187.9m to £224.1m. A £5.8m

deﬁcit funding contribution was paid by the

Group in February 2022 in relation to a

recovery plan agreed under the latest

triennial valuation of the scheme as at

31 January 2020.

Net assets

Since 31 January 2022, total assets have

decreased by £324.7m and total liabilities

have decreased by £41.3m, resulting in an

overall decrease in net assets of £283.4m.

The decrease in total assets is primarily

due to:

•

a reduction in goodwill of £269.0m

following the impairment to the Insurance

cash generating unit;

•

a decrease in property, plant and

equipment of £35.5m of which £19.5m has

been transferred to assets held for sale,

£23.5m relates to depreciation in the year,

partially offset by £8.2m of additions in

the year;

•

a decrease in financial assets of £49.7m,

mainly relating to a reduction to the

Insurance Underwriting investment

portfolio, partly to fund £25.0m of

dividends from AICL;

•

a decrease in cash and short-term

deposits of £50.4m;

•

an increase in trade and other receivables

of £43.0m due to the quota share

contract with AICL’s reinsurance

partners being in a receivable position

and the further ramp-up of Cruise and

Travel operations;

•

an increase in assets held for sale of

£18.3m; and

•

an increase in trust accounts of £12.8m.

The decrease in total liabilities reﬂects:

•

a decrease of £18.4m in insurance

contract liabilities due to reserve releases

during the year;

•

a decrease of £39.4m in financial liabilities,

which is mainly due to a reduction of

£41.9m in bond and bank loans, as a

result of capital repayments on Spirit

of Discovery and Spirit of Adventure

facilities; and

•

the recognition of a defined benefit

pension scheme liability of £12.1m.

Going concern

The Directors have performed an

assessment of going concern to determine

the adequacy of the Group and Company’s

ﬁnancial resources over a period of 14 months

from the date of signing these ﬁnancial

statements, a period which includes the

maturity of £150m of senior bonds in

May 2024.

This assessment is based on higher and lower

case ﬁnancial projections which incorporate

scenario analysis and stress tests on

expected business performance.

The Group’s higher case modelling assumes

good performance in the Cruise division in

2023/24, on the back of strong booked load

factors and per diems. Travel is also expected

to achieve continued growth in revenues with

encouraging bookings for 2023/24 as at the

end of March 2023. As previously indicated,

the outlook for Insurance is likely to be

challenging over the next 12 to 18 months,

with high cost and claims inﬂation in a

competitive market expected to

squeeze margins.

Pensions

The Group’s deﬁned beneﬁt pension scheme surplus, as measured on an IAS 19R basis reduced by £13.2m to a £12.1m liability at 31 January 2023

(£1.1m surplus as at 31 January 2022).

£m

31 January

2023

31 January

2022

Fair value of scheme assets

224.1

412.0

Present value of defined benefit obligation

(236.2)

(410.9)

Defined benefit pension scheme (liability)/surplus

(12.1)

1.1

60

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

Group Chief Financial Oﬃcer’s Review continued

#### Statement of financial position continued

![]()

#### Dividends and financial priorities for 2023/24

Dividends

Given the Group’s priority of reducing Net

Debt

30

, the Board of Directors does not

recommend payment of a ﬁnal dividend for

the 2022/23 ﬁnancial year, nor would this

currently be permissible under ﬁnancing

arrangements due to the leverage ratio being

above 3.0x and while the ship debt facility

deferred amounts are outstanding.

Financial priorities for 2023/24

The Group’s ﬁnancial priorities for the

current ﬁnancial year are to reduce Net

Debt

30

, build on the already positive load

factor and per diem in Ocean Cruise, return

the River Cruise and Travel businesses to

proﬁtability, and to continue progress in

execution of its Insurance strategy.

James Quin

Group Chief Financial Oﬃcer

17 April 2023

The Group’s lower case scenario

incorporates lower load factors for Ocean

Cruise, lower levels of demand in River Cruise,

and slower growth in the Travel business

across the going concern period. Downside

risks modelled for the Insurance business

include the impact of worsening competitive

market pressures on the Insurance Broking

business, continued high cost and claims

inﬂation putting pressure on margins, among

other stress tests. These stresses are

partially oﬀset by discretionary cost savings

and the deferral of investment expenditure

that would be achieved in the event of

downside trading risks materialising.

To increase liquidity and consistent also with

a strategy of reducing capital intensity, in the

autumn of 2022, the Group commenced a

sale process for its Insurance Underwriting

business, AICL. The Group aims for this sale

process to be concluded in the second

half of 2023.

However, given that there is no certainty that

a sale of AICL will be concluded in the next 14

months, the Group has agreed a loan facility

with Sir Roger De Haan. Under the terms of

this facility, if the sale of AICL is not completed

prior to the end of 2023, the Group will, from

1 January 2024, be able to borrow up to

£50m to fund any liquidity needs, including

repayment of the 2024 bonds. This facility is

unsecured, on arms-length terms and can be

drawn at the option of the Group on 30 days’

notice. The facility matures on 30 June 2025,

at which point any outstanding amounts,

including interest, must be repaid. Availability

of funds under the facility is not contingent on

ﬁnancial performance or on compliance with

any ﬁnancial covenants.

Under both higher and lower case scenarios,

the Group expects to meet scheduled Ocean

Cruise debt principal repayments as they fall

due over the next 14 months, and to also meet

the ﬁnancial covenants relating to its secured

cruise debt facilities (see Note 30)

throughout the assessment period, except

for the July 2023 testing date where lenders

have agreed to a waiver of the EBITDA to debt

repayment covenant ratio (see Note 41).

In addition, in both higher and lower case

scenarios and incorporating either the

expected net proceeds from a sale of the

Insurance Underwriting business or a draw

down of the £50m loan facility with Sir Roger

De Haan, the Group expects to have

suﬃcient resources to continue operations

for at least the next 14 months and to repay

the £150m senior bonds on maturity in May

2024 from Available Cash

30

resources.

Over the same time frame and on the same

basis, the Group also expects to remain

within the renegotiated ﬁnancial covenants

and other terms relating to its £50m RCF, as

set out in Note 30, enabling it to draw down

on this currently undrawn facility in 2024/25

to meet short-term working capital

requirements should the need arise.

Noting that it is not possible to predict

accurately all possible future risks to the

Group’s future trading, based on this analysis

and the scenarios modelled, the Directors

are conﬁdent that the Group will have

suﬃcient funds to continue to meet its

liabilities as they fall due for a period of at least

14 months from the date of approval of these

ﬁnancial statements. They have therefore

deemed it appropriate to prepare the

ﬁnancial statements to 31 January 2023

on a going concern basis.

30 Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

61

![]()

#### Our governance framework

Eﬀective risk management and control is achieved through application of the ‘three lines of defence’ model as follows:

Governing body

Accountability to stakeholders for organisational oversight

Management

Actions (including managing risk)

to achieve organisational objectives

EXTERNAL ASSURANCE PROVIDERS

1

st

line roles

Provision of

products/services

to clients and managing risk

2

nd

line roles

Expertise, support,

monitoring and challenge

on risk-related matters

Internal Audit and

Assurance (

IAA

)

Independent assurance

2

nd

and 3

rd

line roles

1

Independent and objective

assurance and advice on all matters

related to the achievement of

objectives expertise, support,

monitoring and challenge on

risk-related matters

Governing body roles:

integrity, leadership and transparency

1

2

nd

and 3

rd

line roles for AICL, SSL and SPF are separated in line with regulatory requirements

Risk management

## EFFECTIVELY MANAGING OUR RISKS

Board assessment of risk

management and internal control

Our Board has ultimate responsibility for the

Company’s risk management, internal

control and risk culture. It is also responsible

for regularly reviewing the eﬀectiveness of

risk management and control systems,

ensuring that there is an ongoing systematic

process for identifying, evaluating, and

managing the emerging and principal risks

faced by Saga.

Risk strategy and plan

Our risk strategy and plan, which are aligned

with our overarching strategy, are considered

and approved annually.

Risk framework

Risk governance

– The main consideration

within risk governance is the Board

management of risk and subsequent

delegation to risk committees and other

governance forums. This ensures that risk

is managed eﬀectively and that there is

appropriate oversight through reporting

and accountability deﬁned within each

committee’s Terms of Reference and, where

applicable, through the application of the

Senior Managers and Certiﬁcation Regime.

This system accords with the Financial

Reporting Council guidance on risk

management, internal control and related

ﬁnancial and business reporting, and was

in place for the year under review and up to

the date of approval of this Annual Report

and Accounts.

During 2022/23, as the business structure

changed to move more accountability and

independence into the individual business

units, the risk management framework was

revised to suit the changing business needs.

Additionally, the suite of Saga risk policies,

including, but not limited to, conduct risk,

incident management and internal control,

deﬁne our risk management framework and

high-level expectations of the 1

st

and 2

nd

line in

respect of risk management activity.

Incident management

– The 1

st

line business

areas are responsible for raising any risk

incidents identiﬁed in a timely manner,

conducting appropriate root cause analysis

to prevent recurrence, and resolving

incidents promptly. The 2

nd

line oversees

this activity to ensure fair customer

outcomes, and that the process is managed

in line with policy.

Risk and control registers

– Each operating

company and enterprise function is

responsible for identifying and managing its

risks and associated key controls, which are

captured on risk and control registers and

scored using a risk matrix that rates risk

against both likelihood and severity.

Key controls are subject to design and

operational eﬀectiveness testing by the

business and validated through periodic

2

nd

line assurance reviews, with action taken

where controls are found to be ineﬀective.

Our risk registers help to identify the top

risks facing the various business units,

which in turn inform our principal risks and

uncertainties (

PRUs

).

Areas of commonality remain to ensure

that a consistent basis for managing risk

is maintained, as stipulated by our risk

management policy. Development has been

in progress to ensure that each business unit

operates a risk management framework

that is proportionate and relevant to its

needs, and the expectations of its regulators

where applicable.

Risk maturity is measured and all business

units are seeking to continuously improve

their maturity over time in line with the

targets set.

62

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

![]()

#### Our risk framework

Purpose

and vision

ESG

Our purpose is to deliver exceptional experiences every day, whilst being

a driver for positive change in our markets and communities

ESG considerations are embedded into each of the risk framework processes

Types of risk

STRATEGIC

INSURANCE

CREDIT

OPERATIONAL

LIQUIDITY

MARKET

REPUTATION

Growth plan

priorities

Maximising our existing

businesses

Step-changing our ability to

scale while reducing debt

Creating ‘The Superbrand’

for older people

Risk framework

processes

Risk culture

Operates across all aspects of the above framework and aligns to our purpose

of delivering exceptional experiences every day

Risk reporting,

monitoring, oversight

and measurement

Risk governance and accountability

Risk registers

Risk appetites

Incident management

Control assurance

Top risks

Emerging risk management

Adequacy of resources (including Threshold Condition 2.4,

Solvency II and wind-down plans)

Saga context

Supporting

framework

Saga risk framework

Risk framework key:

Risk framework element applies to the whole Company

Risk framework element applies to AICL, SSL and SPF

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

63

![]()

Risk appetites

– Refer to the type and

amount of risk that we are willing to take

to achieve our strategic objectives.

Board-approved risk appetites exist for

all primary risk types including strategic,

operational, insurance, liquidity, credit,

market and reputational risk, with a further

subdivision of operational risk to ensure our

subsidiary boards and our plc Board have

visibility and oversight of all the key areas

of risk and, in particular, to ensure that we

promptly respond to any risks moving

towards, or already out of, appetite. Our risk

appetites support the formation of our

strategy and our decision-making.

PRUs

– The PRUs are informed by the

detailed functional/entity risk registers and

top risk assessments and are linked back to

the relevant strategic objectives. This gives

visibility to management of the most

signiﬁcant risks which may impede our ability

to achieve our strategic objectives.

Risk maturity

– Each operating entity is

assessed periodically against our risk

maturity framework in both the 1

st

and 2

nd

lines of defence, with actions agreed for any

areas where there is a desire to move further

up the risk maturity scale, which are tracked

through to completion.

Process feedback

Outputs from the risk management cycle

are fed back to our risk committees and

boards by exception to ensure that the risk

framework remains eﬀective and supports

our strategy, business model and

decision-making processes.

Independent process assurance

Saga’s IAA function is positioned centrally

within the enterprise, operating

independently of the business units. It is

therefore able to provide independent

assurance of the eﬀectiveness of the risk

management procedures.

The objective of IAA is to help protect the

assets, reputation and sustainability of the

organisation by providing independent,

reliable, valued and timely assurance to the

Board and ELT. To preserve the

independence of the function, the IAA

Director’s primary reporting line is to the

chair of the Audit Committee, and the

IAA team is prohibited from performing

operational duties for the business. For risk

management responsibilities, the IAA

Director also has an independent reporting

line into the chair of the Risk Committee.

All activities of the Company fall within the

remit of the IAA team, and there are no

restrictions on their work. IAA fulﬁls its role

and responsibilities by delivering the annual

risk-based audit plan. Each audit provides

an opinion on the control environment and

details of any issues found. IAA work with

the businesses to agree the remedial

actions necessary to improve the control

environment and these are tracked to

completion. The relevant Head of IAA

submits reports to, and/or attends, board

and audit committee meetings for the

business units, with the IAA Director

reporting to the Audit and Risk Committees.

Statement of review

As a result of its consideration and

contribution to risk management and internal

control activities, the Board is satisﬁed that

there is an appropriate framework for

identifying, evaluating and managing the

Group’s risks and internal controls and, up

to the date of the approval of this Annual

Report and Accounts, it is regularly reviewed.

The Board’s statement of review of the

eﬀectiveness of Saga’s risk management

and internal control systems is set out

on page 77.

Our risk management framework and

systems are designed to manage, rather than

eliminate risk, and operate to facilitate the

achievement of our business objectives within

our stated risk appetites.

There has been regular reporting to the

Audit and Risk Committees throughout the

year on the status and evolution of Saga’s

risk framework.

Risk management continued

64

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

![]()

## MITIGATING EACH RISK

The following matrix and table

set out the principal risks and

uncertainties (

PRUs

) facing the

Company, including those that

would threaten its business model,

future performance, solvency,

or liquidity.

The table on the next page provides

further details including the mitigating

actions being taken to manage these risks.

The trend denotes the anticipated future

direction of each risk after mitigation,

which is inﬂuenced by known key external

or internal factors. Saga takes a

‘bottom-up’ and ‘top-down’ approach to

developing and reviewing its PRUs, which

occurs at least twice a year with oversight

from the Executive Leadership Team (

ELT

)

and the Board. Each PRU has been aligned

to the most relevant strategic priorities.

High impact

Low impact

Low likelihood

High likelihood

8

4

11

12

2

13

9

7

10

1

3

5

Principal risks and uncertainties

A

Strategic

B

Operational

C

Insurance

D

Liquidity

E

Credit

F

Market

G

Reputational

Our risk categories

Our risks

1

Pandemic/COVID-19 disruption

B

2

Cybercrime

B

G

3

Delivery and execution

B

4

Capability

A

B

5

Saga brand and

relevance

A

G

6

Regulatory action

B

G

7

Operational resilience

B

8

Environmental, Social

and Governance (

ESG

)

A

B

G

9

Third-party suppliers

B

10

Fraud and ﬁnancial crime

B

11

Insurance pricing/modelling error

B

12

Breach of Data Protection

Act/General Data Protection

Regulation (

GDPR

)

B

13

Liquidity risk/debt repayment

D

14

Culture

B

G

6

14

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

65

![]()

1. Pandemic/

#### COVID-19 disruption

Risk trend

Link to strategy

1

2

3

Group-wide

Risk category

B

Description

Risk to the Cruise and Travel businesses

and ﬁnancial resilience of Saga in the event

of a new and signiﬁcant pandemic or

extended duration of COVID-19 arising

from further variants.

Mitigation

Cost controls integrated into annual budget

and ﬁve-year plans, complete restructuring

of the Saga Travel Group, continuation of

remote working capability that is now

integrated into a hybrid working model,

and ongoing monitoring of COVID-19 cases

is undertaken on both ocean and river

cruise ships.

2. Cybercrime

Risk trend

Link to strategy

1

Group-wide

Risk category

B

G

Description

Cyber security breach resulting in system

lockdown, ransom demands and/or

compromise of conﬁdential and/or

personal data.

Mitigation

Ongoing vulnerability management

programme in place, including industry

benchmarking and external penetration

testing to help maintain security posture.

Continued investment in cyber prevention,

detection, and intelligence technologies to

help mitigate attacks.

Awareness and testing programme in place

to protect against social engineering attacks

on colleagues.

Strategy in place to further reduce our

footprint of potential system targets.

3. Delivery and execution

Risk trend

Link to strategy

1

2

Group-wide

Risk category

B

Description

Key business change initiatives fail to be

delivered eﬀectively, or at all, due to one,

or a combination of, the following:

•

Resource capability or capacity.

•

Unexpected business as usual risk issues.

•

New regulation.

•

Material defects in the delivery.

Mitigation

Robust project governance covering how

signiﬁcant changes are prioritised and

delivered, with close oversight from the ELT

and the Board with 2

nd

and 3

rd

line assurance

conducted for the change initiatives carrying

the greatest risk.

4. Capability

Risk trend

Link to strategy

2

Group-wide

Risk category

A

B

Description

A new strategy and purpose has created a

new demand for capability to deliver the

ﬁve-year plan, which requires new

investment, leadership commitment and a

learning culture. There is a risk that this step

change is not achieved.

Mitigation

Increased focus on talent management,

career development, recruitment, succession

planning and embedding a new reward

framework that drives colleague performance

and aligns to eﬀective risk management,

delivering fair customer outcomes.

5. Saga brand and relevance

Risk trend

Link to strategy

3

Group-wide

Risk category

A

G

Description

The Saga brand and its products do not

appeal suﬃciently to our target customer

group, resulting in loss of appeal and market

share, such that competitors gain market

share and customer volume continues

to decline.

Mitigation

Delivery of the next phase of the brand

campaign in addition to continuous

monitoring of metrics.

6. Regulatory action

Risk trend

Link to strategy

1

Group-wide

Risk category

B

G

Description

Risk of customer harm because of our

actions/inaction or failure to implement

regulatory change correctly.

Mitigation

Consumer Duty Project in progress.

Continued focus on embedding 1

st

line control

self-assessment testing. Horizon-scanning

reports produced to identify upcoming

regulatory changes and necessary action.

Key

1

Threat to

business model

Maximising our

existing businesses

Step-changing our

ability to scale while

reducing debt

2

Creating

‘The Superbrand’

for older people

3

Improving

Stable

Worsening

New risk

Principal risks and uncertainties continued

66

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

![]()

7. Operational resilience

Risk trend

Link to strategy

1

2

3

Group-wide

Risk category

B

Description

Failure in critical services or operations and

inability to recover within deﬁned

parameters, made more complex by

remote working arrangements.

Mitigation

Migration onto new technology to increase

colleague connectivity. Change governance

ensures that system changes are delivered

consistently within risk appetite.

8. ESG

Risk trend

Link to strategy

2

3

Group-wide

Risk category

A

B

G

Description

Increasing regulation coupled with industry

and societal pressure leaves Saga trailing its

peers, causing reputational, customer and

ﬁnancial impacts.

Mitigation

Saga’s ocean cruise ships were built relatively

recently to a high speciﬁcation in terms of

minimisation of harmful emissions. A Head

of ESG was appointed who developed Saga’s

ESG strategy, and will work to embed ESG

and ESG risk identiﬁcation and management

within the business. Saga has undertaken a

stakeholder engagement exercise and

materiality assessment to identify priority

future activities.

9. Third-party suppliers

Risk trend

Link to strategy

1

3

Group-wide

Risk category

B

Description

Reputational impact, business interruption

and ﬁnancial losses arising from the failure

or misperformance of key third parties.

Mitigation

Third-party risk management ensures

an appropriate risk-based approach

for selecting third-party partners and

overseeing their performance and

operational and ﬁnancial resilience.

10. Fraud and financial crime

Risk trend

Link to strategy

1

Group-wide

Risk category

B

Description

Increased risk of internal or external fraud

and ﬁnancial crime driven by remote

working and macroeconomic conditions.

Mitigation

2

nd

and 3

rd

line assurance reviews conducted

with no signiﬁcant issues identiﬁed. Ongoing

monitoring of claims fraud in place, with

colleague awareness communications.

Operation of eﬀective internal controls

subject to regular testing and oversight.

11. Insurance pricing/modelling error

Risk trend

Link to strategy

1

Insurance

Risk category

B

Description

Errors in data modelling lead to material

pricing, reserving or underwriting issues

that have signiﬁcant ﬁnancial impact and/or

customer harm.

Mitigation

Market study related controls and

other insurance modelling controls

incorporated into the internal control

assurance programme.

12. Breach of Data Protection

#### Act/GDPR

Risk trend

Link to strategy

1

3

Group-wide

Risk category

B

Description

Failure to maintain compliance with data

privacy requirements in line with growing

customer expectations in relation to

how they want their personal data to

be managed.

Mitigation

Prioritisation of projects to improve eﬀective

data management, coupled with simpliﬁcation

of our technology estate and strengthening of

our Data Privacy team to ensure we continue

to put the customer ﬁrst in how we manage

their personal information.

13. Liquidity risk/debt repayment

Risk trend

Link to strategy

2

Group-wide

Risk category

D

Description

The more challenging macroeconomic

environment, in tandem with the impact

of COVID-19, has increased Saga’s

liquidity risk in relation to repayment

of its debt liabilities.

Mitigation

The Group intends to sell the Insurance

Underwriting business and has also entered

into an unsecured £50m loan facility with

Sir Roger De Haan. As a result, the Group

expects to repay the 2024 bonds from

Available Cash

2

.

14. Culture

Risk trend

Link to strategy

1

3

Group-wide

Risk category

B

G

Description

Saga’s culture does not transform in line

with the purpose, values, and strategy to

deliver the ﬁnancial results expected per

the ﬁve-year plan.

Mitigation

Ongoing measurement and monitoring

of culture using colleague surveys.

2

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

67

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The Directors have considered the viability

of the Group over the ﬁve years to January

2028. The ﬁve-year period has been

selected as the most appropriate as this

time frame:

a)

is consistent with the planning horizon

over which the Directors normally

consider the future performance,

capital and solvency requirements of

the business;

b)

includes the maturity of both unsecured

bonds in 2024 and 2026; and

c)

includes fuller consideration of a range

of potential risks, including demand risk

in a challenging operating environment

and the impact of rising cost inﬂation.

Both the travel and insurance markets are

expected to remain challenging in the next

12 to 18 months, in part due to a high level

of ongoing economic uncertainty. The

Directors and Executive Leadership Team

remain focused on protecting the Group,

and have taken actions to strengthen its

ﬁnancial position to help it mitigate the

continued uncertainty. Further information

is included in the Chief Financial Oﬃcer’s

report on pages 60-61.

In making this statement, the Directors

have considered the resilience of the

Group, taking account of its current

position, the principal risks facing the

business in severe, but plausible, scenarios

and the eﬀect of any mitigating actions.

The Directors have considered each of the

Group’s principal risks and uncertainties

(

PRUs

) detailed on pages 65-67 and

the potential impact of these risks on the

business model, future performance,

solvency and liquidity over the period.

The list of PRUs was reviewed by risk

owners, ﬁnance and the risk function to

consider which risks might threaten the

Group’s ongoing viability. These include an

assessment of the future impact of climate

change on the business, including the

possible introduction of Emission Trading

System requirements. The PRUs have been

considered and severe, but plausible,

outcomes for each have been identiﬁed,

with an estimate of the potential ﬁnancial

impact of each quantiﬁed. Assessments

of the potential ﬁnancial impact were

derived from both internal calculations

and examples of similar incidents in the

public domain.

The three largest sensitivities, in terms

of ﬁnancial impact, were identiﬁed as

the following:

1.

The impact of lower-than-expected

demand on the Cruise and

Travel businesses.

2.

The impact of further regulation across

the business, incorporating climate

change considerations.

3.

A failure to deliver on the Insurance

Broking strategy as the business

continues to navigate a period of

signiﬁcant change.

In assessing the viability of the Group, the

Directors have considered appropriate

management actions that may be taken

to manage the solvency of the Group in

the event of severe, but plausible, downside

scenarios. These include the range of steps

identiﬁed in the going concern assessment

on pages 60-61 that are expected to

increase liquidity over the short to medium

term, and include the preferred route of

a potential sale of the Group’s Insurance

Underwriting operations, as well as further

contingency plans including the option to

draw down on the £50m working capital

facility agreed with Sir Roger De Haan.

Based on an assessment of these planned

actions, and on the assumption that the

£250m senior bonds maturing in 2026

can be reﬁnanced, the Directors have a

reasonable expectation that the Group will

be able to continue in operation and meet

its liabilities as they fall due over the next

ﬁve years. However, the Directors note

that successful execution of the planned

actions necessary to enable reﬁnancing

of the July 2026 bonds are not fully within

their control. The Directors further

recognise that uncertainty increases

over time and therefore future outcomes

cannot be guaranteed.

#### Viability Statement

68

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

![]()

#### Non-financial information statement

An overview of our approach to environmental, colleague, social, human rights, anti-corruption and anti-bribery matters can be found in the

table below. Details of our business model can be found on pages 18-19, and our principal risks and uncertainties are on pages 65-67. Our key

policies can be found on our corporate website.

Our approach and key policies

Outcomes of policies

and impacts of activities

More information

Environmental matters

Our Environmental Social and Governance (

ESG

) Policy

sets out our intention to minimise the impact of our

operations on the environment, comply with relevant

environmental legislation and monitor and, where

applicable, report our usage of all types of energy.

•

Our Seaham facility installed

LED lighting, achieving a

power-efficiency saving

of over 50%.

•

60 e-bikes were added to

our ocean cruise ships.

•

Began installation of

shoreside power and

fuel-efficiency measures

on Spirit of Discovery.

See pages 26-36 for more information

on environmental matters.

Read more about environmental

matters on our corporate website

(www.corporate.saga.co.uk/about-us/

environmental-social-and-governance/).

Colleagues

Our colleagues are core to our business and their

wellbeing is of utmost importance to us. We have an

Equal Opportunities Policy committing us to creating

a truly inclusive culture, where all colleagues can bring

their authentic selves to work.

Our Dignity and Diversity Policy sets out how we

raise awareness of fairness and equality in our

working environment.

Our Health and Safety Policy contains a clear set of

principles and commitments which apply to all colleagues,

contractors and members of the public.

We are inclusive of age through our robust Grandparents’

Leave and Menopause policies.

•

We aim to be ‘Champions

of Age’ at work in the UK.

•

47% of our colleagues

are female.

•

We reduced our gender

pay gap during 2022.

•

We launched our Be Well

strategy for all colleagues.

Colleagues are one of our key

stakeholders, as set out on page 20.

Our culture is described on page 37.

Read more about our colleagues within

the ESG section of our corporate website

(www.corporate.saga.co.uk/about-us/

environmental-social-and-governance/).

Social matters

We seek to understand and carefully consider the impact

of every decision we make within our communities.

We ensure we have an open dialogue with the community

and they are aware of our strategy, as well as any impact

to them.

We promote our colleagues’ involvement in the

community through our Public Duties Policy, Reservist

Policy and our robust volunteering strategy, which

gives all colleagues paid time off to volunteer within

the community.

•

Over £200k charitable

donations made by Saga.

•

1,078 colleagues used their

volunteer day.

Read more about our engagement with

our communities on page 21 of this

report and on our corporate website

(www.corporate.saga.co.uk/about-us/

environmental-social-and-governance/).

Respect for human rights

Saga supports the rights of all people as set out in the

Universal Declaration of Human Rights. Our Labour

Standards Policy sets out our human rights principles

which are adopted across the Group alongside our

commitments to working responsibly and with integrity.

Our Modern Slavery Statement also provides further

detail on risk, due diligence, policies, training and audit

in that area.

•

No incidents of human rights

violations or modern slavery

were identified in 2022/23.

Our Labour Standards and Human Rights

Policy can be found on our corporate

website (www.corporate.saga.co.uk/media/

1507/labour-standards-policy-final.pdf)

alongside our Modern Slavery Statement

(www.corporate.saga.co.uk/modern-

slavery-statement/).

Anti-bribery and anti-corruption

Saga takes a zero-tolerance approach to bribery and

corruption. There is an Anti-Bribery and Corruption

Policy in place which lays out clear guidance for the

appropriate assessment of any risk of bribery and

corruption across all businesses. This is enforced

by mandatory training for all colleagues.

•

There were no fines, penalties

or settlements for corruption

reported in 2022/23.

•

98% completion of

mandatory training.

Read more about anti-bribery and

corruption on page 43.

Further information, including our

Anti-bribery and Corruption Policy can

be found on our corporate website

(www.corporate.saga.co.uk/about-us/

environmental-social-and-governance/).

Strategic report

Financial statements

Additional information

Governance

Saga plc

Annual Report and Accounts 2023

69

Key disclosure statements

![]()

#### Section 172(1) statement

Duty to promote the success of the Company

The Directors have had regard for the matters set out in Section 172(1)(a)–(f) of the Companies Act 2006 (

S172(1)

) when performing their

duty under Section 172. The Directors consider that they have acted in good faith in the way that would be most likely to promote the success

of the Company for the beneﬁt of its members as a whole, while also having regard to the S172(1) matters referred to below.

A description of how the Board engages with its key stakeholders can be found on pages 20-21 and the principal decisions made by the Board

during 2022/23, how stakeholders were considered and the likely consequences of these decisions over the longer term are set out on

pages 78-80. Further information on how S172(1) has been applied by the Board can be found in the table below.

S172(1) matter

Further information incorporated into this statement by reference

Likely consequences of any

decision in the long term

Our strategy

Pages 22-25

Environmental, Social and Governance

Pages 26-43

Principal risks and uncertainties

Pages 65-67

Chairman’s introduction to governance

Page 72-73

Board activities

Page 78-80

Nomination Committee Report

Pages 84-85

Audit Committee Report

Pages 86-89

Risk Committee Report

Pages 90-91

Annual Statement

Pages 92-95

Directors’ Remuneration Policy

Pages 111-123

The interests of the

Company’s employees

Group Chief Executive Officer’s Statement

Pages 10-13

Market review

Pages 16-17

Engaging with stakeholders

Pages 20-21

Our strategy

Pages 22-25

Environmental, Social and Governance

Pages 26-43

Chairman’s introduction to governance

Page 72-73

Board activities

Pages 78-80

Annual Statement

Pages 92-95

The need to foster the

Company’s business

relationships with suppliers,

customers and others

Purpose and business model

Pages 18-19

Engaging with stakeholders

Pages 20-21

Environmental, Social and Governance

Pages 26-43

Board activities

Pages 78-80

Risk Committee Report

Pages 90-91

Impact of the Company’s

operations on the

community and environment

Chairman’s Statement

Pages 8-9

Engaging with stakeholders

Pages 20-21

Environmental, Social and Governance

Pages 26-43

Board activities

Pages 78-80

The Company’s reputation

for high standards of

business conduct

Group Chief Executive Officer’s Statement

Pages 10-13

Our strategy

Pages 22-25

Environmental, Social and Governance

Pages 26-43

Board activities

Pages 78-80

The need to act fairly

as between members

of the Company

Engaging with stakeholders

Pages 20-21

Chairman’s introduction to governance

Page 72-73

Board leadership and Company purpose

Page 81

This Strategic Report is presented to inform members of the Company and help them assess how the Directors have performed

their duty under Section 172. It has been approved by the Board and signed on its behalf by

Euan Sutherland

Group Chief Executive Oﬃcer

17 April 2023

70

Saga plc

Annual Report and Accounts 2023

STRATEGIC REPORT

![]()

Corporate Governance Statement

72

Chairman’s introduction to governance

74

Board of Directors

76

Governance at a glance

78

Board activities

81

Board leadership and Company purpose

82

Division of responsibilities

83

Composition, succession and evaluation

84

Nomination Committee Report

86

Audit Committee Report

90

Risk Committee Report

Directors’ Remuneration Report

92

Annual Statement

96

Remuneration at a glance

98

Annual Report on Remuneration

111

Directors’ Remuneration Policy

124 Directors’ Report

128

Statements of responsibilities

129

Independent Auditor’s Report

to the Members of Saga plc

## GOVERNANCE

Saga plc (the

Company

) seeks to comply with the Principles set out in the UK

Corporate Governance Code (the

Code

), promoting good corporate governance

to support the long-term sustainable success of the Group.

Details of how Saga has applied the Principles and Provisions of the Code throughout

the year are set out on the following pages in the Corporate Governance Statement,

with additional information contained in the Strategic Report. A full explanation of

how Saga has applied the Code can be found in our compliance schedule on our

corporate website (www.corporate.saga.co.uk/about-us/governance).

The Board believes that, during the whole reporting period, the Company was in full

compliance with all applicable Principles and Provisions of the Code, save that:

•

Provision 3:

While the Non-Executive Chairman did meet with some shareholders

during the year, as he is a significant shareholder in the business, it was determined

that it would be more appropriate for the Group Chief Executive Officer (

CEO

) and

Group Chief Financial Officer (

CFO

) to engage with major shareholders.

•

Provision 9 (taking the circumstances set out in Provision 10 into account)

and Provision 34:

Due to his shareholding in the Company, the Non-Executive

Chairman was not considered independent on appointment. Taking into account

Roger De Haan’s history with the Saga brand and business, his proposed time

commitment, the terms of the Relationship Agreement between him and the

Company, and his letter of appointment, the appointment was deemed to be in the

best interests of the Company. Shareholders supported this when they voted in

favour of his appointment at the 2021 and 2022 Annual General Meetings (

AGMs

).

Roger has waived his fee since becoming Non-Executive Chairman in 2020.

•

Provision 23:

Whilst the Code defines ‘senior management’ as the layer below

the Board and the Company Secretary and their direct reports, we think that it

is more appropriate to disclose the gender balance of the Executive and Senior

Leadership Teams.

#### Application of UK Corporate Governance Code

Board leadership and company purpose

A.

Board effectiveness

83

B.

Purpose, values, strategy and culture

1-43 and 81

C.

Board decision-making

73 and 78-80

D.

Engagement with stakeholders

18-21, 70 and 78-80

E.

Oversight of workplace policies and practices

33, 43, 69, 81-82, 85 and 88

Division of responsibilities

F.

Role of the Chair

76 and 83

G.

Independence and division of responsibilities

76 and 83

H.

External commitments and conflicts of interest

74-75

I.

Board resources

78 and 82-83

Composition, succession and evaluation

J.

Appointments to the Board and succession planning

72-73 and 84-85

K.

Board composition and length of tenure

74-75, 77 and 83

L.

Board and individual evaluation

83 and 85

Audit, risk and internal control

M.

Financial reporting

External audit and internal audit – independence and effectiveness

86-89

N.

Fair, balanced and understandable assessment

77 and 88

O.

Risk management and internal controls

32-36, 62-67, 77 and 90-91

Remuneration

P.

Remuneration philosophy

92-123

Q.

Remuneration policy

111-123

R.

Annual report on remuneration

98-110

Saga plc

Annual Report and Accounts 2023

71

Strategic report

Financial statements

Additional information

Governance

![]()

Dear shareholder,

During our 2022/23 ﬁnancial year we made

good progress in relation to the strategy we

set 12 months ago.

Changes to Board and Committee

structure/composition

We appointed three new Non-Executive

Directors to our Board, all of whom are

entrepreneurs with experience that will help

us with our ambition to broaden the range

of products and services we oﬀer and the

frequency of our customer interactions and

the understanding we have of them.

Peter Bazalgette, Anand Aithal and

Gemma Godfrey have all built successful

businesses and have relevant expertise in

corporate ﬁnance, ﬁnancial services, media,

e-commerce and public company governance.

Peter took over the position of Senior

Independent Director when Orna NiChionna

retired from the Board on 30 September.

I would like to thank Orna for her valuable

contribution over the years.

Gareth Hoskin was reappointed for a

further three-year term. Gareth chairs

Acromas Insurance Company Limited,

Saga’s Insurance Underwriting business.

He is Chair of our Audit Committee and also

acts as the Group’s Speak Up Champion.

Steve Kingshott, Saga’s CEO of Insurance,

was appointed a Board Director with eﬀect

from 3 January 2023.

Following the changes to the Board, the

Nomination Committee reviewed

membership of the Board committees.

The Board agreed with the Committee’s

proposal that Anand Aithal should become

a member of the Audit Committee, Gemma

Godfrey should join the Risk Committee,

Gemma and Peter should join the

Remuneration Committee and that Julie

Hopes and Gareth Hoskin should step down

from the Nomination Committee. Gemma

Godfrey became Chair of Saga Money.

I was very pleased that a new and increasingly

important committee, the Innovation and

Enterprise Committee, chaired by Anand,

was established. It was agreed that Gemma,

Peter and I should also be members.

We appointed three new Non-Executive Directors to our Board,

all of whom are entrepreneurs with experience that will help us

with our ambition to broaden the range of products and services

we oﬀer and the frequency of our customer interactions and the

understanding we have of them.”

Sir Roger De Haan

Non-Executive Chairman

## WELL PLACED TO RETURN

## THE BUSINESS TO GROWTH

72

Saga plc

Annual Report and Accounts 2023

CORPORATE GOVERNANCE STATEMENT

Chairman’s introduction to governance

![]()

How the Board monitors culture

The Board regularly reviews a range of information to actively monitor culture.

The table below shows the key sources of data the Board tracks, with a view to take

action, where adjustments or remedial action are needed.

Cultural identifier

Cultural priorities

Promoting

integrity and

openness

Valuing

DE&I

Being

responsive to

the views of

stakeholders

Culture

aligned to

purpose,

values and

strategy

Colleague surveys

Speak Up reports

Progress on diversity, equity and

inclusion (

DE&I

)

Health and safety performance

Internal Audit reports and findings

Environmental targets

Board focus and decisions

Over the year, considerable time was spent

discussing a strategy that would allow us to

build on the progress we have been making

in returning to a more normal Cruise and

Travel operation post the COVID-19

pandemic and adapting to changes in the

insurance industry.

The Board was conscious that our

stakeholders were being impacted by the

rising cost of living. It was also recognised

that there was a need to strengthen our

balance sheet and further reduce our debt.

Following two years of agreed payment

deferrals in relation to our ocean cruise ship

facilities, repayments recommenced and we

concluded discussions with our lending banks

to amend the covenants associated with our

revolving credit facility.

Since the year end, we have concluded

discussions with our ship debt lenders who

have agreed to waive the EBITDA to

debt repayment covenant in July 2023.

The Board spent a signiﬁcant amount of time

discussing our Insurance businesses and

made the decision to initiate the sale of our

Underwriting business, which will allow us to

further reduce debt. With this in mind, I have

recently provided a £50m facility to give the

Company additional ﬂexibility.

After taking account of the popularity of

working from home, we took the decision to

close a number of our large oﬃces in favour

of smaller hubs, which will result in reduced

operating expenses.

Additional meetings were held to review our

strategy during the period. At our main Board

meetings, we heard from all of our business

CEOs and, more recently, from the CEO of

our new business, Saga Media.

Risk management

Our ﬁnancial reporting processes, internal

controls and overall risk strategy continued

to be overseen by our Audit and Risk

Committees. This was particularly important

this year as the Group redesigned its risk

and internal audit structure.

People and remuneration

Eva Eisenschimmel, our Remuneration

Committee Chair, attended People

Committee meetings periodically

throughout the year and continued to

represent colleagues at Board meetings.

The Board continued to monitor the

Company culture and the Group’s values.

While under the normal three-year cycle,

shareholder approval would have been

sought at this year’s Annual General Meeting

(

AGM

) for our Remuneration Policy, the

Committee consulted with shareholders in

the early part of 2022 and presented a new

Policy at the 2022 AGM. This introduced a

new Saga Transformation Plan to provide

an increased focus on retention and

incentivisation for the most inﬂuential leaders

and support the turnaround of the business

with the goal of sustained performance and

share price growth following the period of

market uncertainty and the strategic

challenges the business has faced.

Environmental, Social and

Governance (ESG)

A Head of ESG was appointed to lead

analysis and to develop and implement our

ESG strategy and, in due course, the Board

will consider key performance indicators

and associated metrics that we will use to

track progress.

Board and Committee evaluation

During the year, Peter Bazalgette, our

Senior Independent Director, led an

evaluation of the Board and its Committees,

with support from our Group Company

Secretary. It concluded that there was an

open and transparent Board culture with a

collaborative and solutions-based approach.

Shareholder engagement and

our 2023 AGM

I was delighted that, in July last year, we

were able to hold our ﬁrst AGM in person

since 2019.

This year, our AGM will be held at 11.00am

on 20 June 2023, at the oﬃces of Numis

Securities Limited, 45 Gresham Street,

London EC2V 7BF. Full details will be set

out in the Notice of AGM in due course. I am

looking forward to seeing shareholders there.

Sir Roger De Haan

Non-Executive Chairman

17 April 2023

Saga plc

Annual Report and Accounts 2023

73

Strategic report

Financial statements

Additional information

Governance

![]()

Roger De Haan

Non-Executive Chairman

Appointed

5 October 2020

Key strengths and experience

•

Experienced business leader and board

director with extensive experience in travel

and financial services industries.

•

Significant history with Saga having worked

in the business for 40 years, including over

20 years as Chairman and Chief Executive.

•

Instrumental in transforming Saga from a

specialist tour operator to one that offered

its own cruises and expanding the business

to cover publishing, insurance and financial

services, creating the Saga brand.

•

Knighted in the 2014 New Year Honours List

for services to education and to charity in

Kent and overseas.

Other roles

Director of Folkestone Harbour companies,

Creative Folkestone and Friends of Folkestone

Academy; and Trustee of Roger De Haan

Charitable Trust.

Euan Sutherland

Group Chief Executive Oﬃcer

Appointed

6 January 2020

Key strengths and experience

•

Significant experience in leading major

consumer-facing businesses through

periods of change to deliver a more

efficient organisation.

•

Leadership, senior operational experience

and marketing specialist.

•

Corporate strategy creation, branding,

large workforce direction and motivation.

•

Implementing strategy focused on

customer insight, digital innovation and

wholesale expansion.

•

Previous senior roles include: CEO of

Superdry plc, the global digital brand, and

The Co-op Group; Group COO & CEO UK

at Kingfisher plc; and background in global

fast-moving consumer goods brands including

Mars and Coca-Cola.

Other roles

Non-Executive Director and member of the

Audit and Nomination Committees of Britvic plc

(appointed February 2016).

## DIVERSITY, BALANCE AND EXPERIENCE

Roger De Haan

Euan Sutherland

James Quin

Julie Hopes

Gemma Godfrey

Eva Eisenschimmel

Anand Aithal

Steve Kingshott

Peter Bazalgette

Gareth Hoskin

Committee Chair

Audit Committee

Executive Leadership Team Committee

Innovation and Enterprise Committee

Nomination Committee

Remuneration Committee

Risk Committee

Key

74

Saga plc

Annual Report and Accounts 2023

CORPORATE GOVERNANCE STATEMENT

Board of Directors

![]()

Anand Aithal

Independent Non-Executive Director

Appointed

1 September 2022

Key strengths and experience

•

Extensive non-executive experience from

fintech, insurance broking, asset management

and accountancy.

•

Entrepreneurial perspective, having

co-founded his own data analytics business.

•

Previous roles include: Managing Director

at Goldman Sachs.

Other roles

Lead Non-Executive board member for the

UK Cabinet Office.

Eva Eisenschimmel

Independent Non-Executive Director and

People Champion

Appointed

1 January 2019

Key strengths and experience

•

Over 30 years of experience as a brand and

marketing professional.

•

Extensive experience in customer relations

and all aspects of human resources and

people strategy.

•

Previous roles include: Non-Executive Director

(and a member of the Audit, Nomination,

Remuneration and Risk Committees) of Virgin

Money plc; Managing Director of Marketing,

Brands and Culture at Lloyds Banking Group plc;

Chief Customer Officer at Regus plc; Chief

People and Brand Officer at EDF Energy;

and senior positions at Allied Domecq and

British Airways.

Other roles

Group Chief Risk Officer (from May 2021)

at Lowell (previously Chief of Staff, appointed

in February 2016).

Gemma Godfrey

Independent Non-Executive Director and

Chair of Saga Personal Finance Limited

Appointed

1 September 2022

Key strengths and experience

•

Founder of two successful digital businesses.

•

Specialist in digital transformation, innovation,

and de-risking the delivery of new services.

•

Previous roles include: Boardroom adviser on

the Apprentice USA.

Other roles

Non-Executive Director of Eight Capital

Partners plc, Kingswood Holdings Limited,

Oberon Investments Group plc and Vivopower

International plc; and business and money expert

on ITV’s Good Morning Britain and Sky News.

Julie Hopes

Independent Non-Executive Director,

Chair of Saga Services Limited

Appointed

1 October 2018

Key strengths and experience

•

Associate with the Chartered Institute

of Bankers.

•

Wealth of insurance experience coupled with

over 20 years in a variety of roles, specialising

in general insurance and predominantly in

personal lines.

•

Highly customer-focused, with a breadth of

functional, membership and affinity experience

and a track record of driving growth.

•

Previous roles include: Chair of Police Mutual

and its Remuneration Committee; Non-

Executive Director and Chair of the Risk

Committee of Co-operative Insurance; a

variety of roles at RSA and Tesco Bank; and

CEO of The Conservation Volunteers, a UK

community volunteering charity.

Other roles

Deputy Chair, Senior Independent Non-Executive

Director and Remuneration Committee Chair

of West Bromwich Building Society (appointed

April 2016); and Non-Executive Director

(appointed August 2021) and Chair of the

Risk Committee (appointed December 2021)

of MS Amlin Underwriting Limited.

Gareth Hoskin

Independent Non-Executive Director,

Chair of Acromas Insurance Company

Limited and Speak Up Champion

Appointed

11 March 2019

Key strengths and experience

•

Over 20 years’ experience in insurance,

in a variety of roles.

•

Chartered Accountant with recent and

relevant financial experience and competence

in accounting (Institute of Chartered

Accountants in England and Wales).

•

Previous roles include: main Board Director

and CEO International, and finance, retail

marketing and HR roles in Legal & General;

accountant at PwC; and Trustee, Non-Executive

Director and Chair of the Audit and Risk

Committee at Diabetes UK.

Other roles

Audit Chair and Senior Independent Director

at Leeds Building Society (appointed

November 2015).

James Quin

Group Chief Financial Oﬃcer

Appointed

1 January 2019

Key strengths and experience

•

Fellow of the Institute of Chartered

Accountants in England and Wales.

•

Seasoned insurance executive with over

30 years of senior leadership experience.

•

Experience in delivering corporate

strategy, investor communications and

internal/external analysis and reporting.

•

Extensive strategic, investor and

operational finance experience within

the insurance industry.

•

Previous senior roles include: UK CFO, Global

Life CFO and Head of Investor Relations at

Zurich Insurance Group; Partner at PwC

and Managing Director at Citigroup

Global Markets.

Steve Kingshott

Chief Executive Oﬃcer for Insurance

Appointed

3 January 2023

Key strengths and experience

•

Highly experienced insurance executive

with over 30 years’ experience in the

UK insurance market.

•

Previous senior roles include: CEO of

Tesco Bank’s Insurance business and

Chief Insurance Officer for Tesco Bank.

Peter Bazalgette

Senior Independent Director

Appointed

1 September 2022

Key strengths and experience

•

Wealth of experience from the media and

wider creative industries.

•

Multi-industry knowledge in broadcasting,

television, advertising, media, digital media

and venture capital.

•

Previous roles include: Chairman of ITV plc;

Chairman of Endemol UK; Chair of the Arts

Council for England; Non-Executive Director

of YouGov; and Non-Executive Director of

Channel Four.

Other roles

Chair of LoveCrafts Group Limited.

Saga plc

Annual Report and Accounts 2023

75

Strategic report

Financial statements

Additional information

Governance

![]()

To align with the decentralised model, our governance

structure was simpliﬁed.

Board

Executive

Leadership Team

Committee

Board

Committees

Includes new

Innovation and

Enterprise

Committee

Data

Management

Committee

76

Saga plc

Annual Report and Accounts 2023

CORPORATE GOVERNANCE STATEMENT

The Board comprises 10 Directors with a broad set of complementary skills and with varied experiences and each bringing

a diﬀerent perspective.

During the year, the Board reviewed a document detailing the division of responsibilities and roles of the Chairman, Group CEO,

Senior Independent Director, all Committee Chairs and the Non-Executive Director nominated ‘People Champion’. This was last

reviewed and approved on 23 January 2023 and is available on our corporate website (www.corporate.saga.co.uk/about-us/governance).

All Directors, as persons discharging managerial responsibilities, receive updates on regulatory matters aﬀecting the Group and

brieﬁngs relating to their duties on an ongoing basis.

•

Maximising our existing businesses and creating

‘The Superbrand’ for older people

–

Restructured to give businesses more independence.

–

Combined our Ocean and River Cruise businesses.

–

Merged Titan Travel and Saga Holidays.

–

Discussed the future of Insurance, including a possible sale

of our Insurance Underwriting business, Acromas Insurance

Company Limited (

AICL

).

–

Reviewed the plans for Saga Money.

–

Launched Saga Media.

–

Responded to the cost of living crisis.

•

Step-changing our ability to scale while reducing debt

–

Discussed strategies for debt reduction, short-term liquidity

needs, hedging and property portfolio management.

–

Amendment to revolving credit facility agreement to support

short-term liquidity needs. Since the year end, concluded

discussions with our ship debt lenders to waive the EBITDA

to debt repayment covenant in July 2023 and approved entry

into a loan facility with Roger De Haan.

Governance framework

Board roles

Board activities

Find out more in division of responsibilities

on page 82

Find out more in composition, succession and evaluation on page 83

Find out more in our Board activities section on pages 78-80

Member

Role

Roger De Haan

Non-Executive Chairman (leadership, Board governance, sets the agenda and facilitates open

Board discussions, performance and shareholder engagement)

Euan Sutherland

Group CEO (Group performance and develops strategy for Board approval)

James Quin

Group CFO (Group financial performance, including creation of the budget and five-year plans for

recommendation to the Board)

Steve Kingshott

CEO of Insurance (Insurance strategy, optimising sales, delivering excellent customer service and

broadening the range of new products)

Independent Non-Executive Directors

Role

Peter Bazalgette

(Senior Independent Director)

Participate in, assess, challenge and monitor Executive Directors’ delivery of the strategy

(within risk and governance structures), financial controls and integrity of financial statements,

and Board diversity. Evaluate and appraise the performance of the Non-Executive Chairman,

Executive Directors and senior management.

Anand Aithal

Eva Eisenschimmel (People Champion)

Gemma Godfrey

Julie Hopes

Gareth Hoskin (Speak Up Champion)

#### We constantly assess and adapt our governance structure to ensure we have the optimum framework to support our strategy.

During the year, the business structure changed to move more accountability and independence into the

individual business units and our governance structure was reviewed and simplified.

## A CONTINUOUS IMPROVEMENT APPROACH

## TO GOVERNANCE

Governance at a glance

![]()

The Board’s experience

Number of

Directors

Insurance

5

Travel

1

Personal finance

1

Board experience and corporate governance

10

Strategy and innovation

8

Consumer-facing businesses

6

Brand management

5

Stakeholder management and culture

10

Finance and audit

4

Digital and media

5

Risk management

3

Saga plc

Annual Report and Accounts 2023

77

Strategic report

Financial statements

Additional information

Governance

Board composition

Non-Executive Directors

6

Executive Directors

3

Non-Executive Chairman

1

Under 1 year

4

1 to 3 years

1

Over 3 years

5

Board tenure

People and culture

c.10%

Maximising our

existing businesses

c.30%

Step-changing our

ability to scale while

reducing debt

c.25%

Creating ‘The Superbrand’

for older people

c.25%

Oversight of risk

management

c.5%

Environmental, Social

and Governance (

ESG

)

c.5%

Board allocation of time

Compliance Statement

The Board is committed to

high standards of corporate governance and manages

Saga’s operations in accordance with the UK Corporate

Governance Code 2018 (the

Code

). A full version of the

Code can be found on the Financial Reporting Council’s

website (www.frc.org.uk). The Company applied the

Principles and complied with the relevant Provisions of the

Code throughout the year (with two exceptions) as set out

and explained on page 71.

Viability Statement

The Viability Statement can be found

in the Strategic Report on page 68.

Going concern

The going concern basis of preparation

can be found in Note 2.1 of the ﬁnancial statements on

pages 143-144.

Fair, balanced and understandable

In accordance with the

Code, the Board has established arrangements to evaluate

whether the information presented in the Annual Report and

Accounts is fair, balanced and understandable. Having taken

advice from the Audit Committee, the Board considers that

the Annual Report and Accounts, taken as a whole, is fair,

balanced and understandable and provides the information

necessary for shareholders to assess the Company’s

position and performance, business model and strategy.

Assessment of risk

Through the risk management process

detailed on pages 62-64, the Board can conﬁrm that it has

carried out a robust assessment of the emerging and

principal risks facing the Company, including those which

would threaten our business model, future performance,

solvency or liquidity and reputation.

Statement of review

The risk management process

detailed on pages 62-64 was in place for the year under

review and up to the date of approval of this report.

The Board recognises the importance of appropriate

systems of internal control and risk management.

The Group operates a three lines of defence risk

management framework overseen and monitored by the

Risk Committee (see pages 90-91) and Audit Committee

(see pages 86-89). Work conducted by 2

nd

and 3

rd

lines,

while identifying some areas for improvement, provided

reasonable assurance that the systems of risk management

and internal control were broadly eﬀective.

Section 172(1)

The Section 172(1) statement can be found

in the Strategic Report on page 70.

Key statements

Gender diversity

on the Board

Gender diversity in

senior management

1

Board age

1

Senior management includes the Executive Leadership Team (

ELT

)

(first layer below Board level) and the Senior Leadership Team which

includes the Group Company Secretary

10%

50%

30%

Under 50

50–60

60–70

10%

Over 70

Gender

Actual

%

Female

3

30%

Male

7

70%

Total

10

100%

Gender

Actual

%

Female

23

41%

Male

33

59%

Total

56

100%

![]()

Director

Scheduled

meetings

Ad hoc

meetings

Roger De Haan

6/6

8/8

Peter Bazalgette

1

3/3

5/5

Anand Aithal

1

3/3

5/5

Eva Eisenschimmel

6/6

8/8

Gemma Godfrey

1

3/3

4/5

Julie Hopes

6/6

7/8

Gareth Hoskin

6/6

7/8

Steve Kingshott

2

1/1

2/2

Orna NiChionna

3

4/4

2/3

James Quin

6/6

8/8

Euan Sutherland

6/6

8/8

Board activities

The Board considered progress against

long-term strategy at each Board meeting

and, in addition, two detailed strategic

sessions were held. This year saw a return

to holding meetings in person which was

highlighted in the Board evaluation as a

welcome return to normality. Board meeting

agendas are carefully structured and include

an update by the chair of each committee,

including any matters for escalation.

During the year, the Board held six scheduled

meetings and eight ad hoc meetings, for

which individual attendance is set out to

the right. The additional meetings were

necessary due to the challenging external

conditions, and it was not always possible

to have all Directors in attendance.

The Board recognises the need to consider

the needs of, and impact on, all stakeholder

groups. As always, there was a need to ensure

that the consequences of decisions were the

right thing for promoting the long-term

success of the Company, as well as having

regard to maintaining a reputation for high

standards of business conduct.

This section contains some examples of

principal decisions that were taken during the

year and how stakeholder views were taken

into account and impacted the outcomes of

those decisions.

Find out more about stakeholder

engagement on pages 20-21

1

Appointed as Directors on 1 September 2022

2

Appointed as a Director on 3 January 2023

3

Retired as a Director on 30 September 2022

Key Board decision

Restructure and decentralisation of the businesses

Connection to

strategic pillars

1

3

How the Board reached

its decision and

considered matters

set out in Section 172(1)

(

S172(1)

) of the Companies

Act 2006 (the

Act

)

Considered the proposed changes to the enterprise governance structure and delegated authority limits

following the restructure of the businesses.

Discussion centred around the importance of having transparency across all business areas, how to use data to

drive the development of products and services and how the Group CEO’s role was likely to change to become

‘guardian of the brand’ as business units became more autonomous.

Revised Remuneration Policy/Saga Transformation Plan reviewed and recommended for approval by our

shareholders. This involved a shareholder consultation, production of an advisory report from external advisers

and an independent legal review.

Stakeholder management

The Remuneration Committee and Board considered the impact of the proposed changes on various groups

of stakeholders, including shareholders, customers, colleagues, regulators and suppliers.

Challenges faced

Defining enterprise responsibilities and how governance needed to change to support autonomy of businesses.

Seeking approval for a revised Remuneration Policy a year earlier than planned, in a challenging environment.

Outcome and impact

of the decision

Governance structure was reviewed. The Cyber Security Forum and ESG Task Force continued to meet

as management meetings but duties for these, and risk management, were rolled up into the ELT Committee.

New Innovation and Enterprise Committee established.

Remuneration Policy approved by shareholders at the 2022 AGM.

ESG strategy was developed, led by new Head of ESG.

Strategic pillars

Creating ‘The Superbrand’

for older people

3

Step-changing our ability to

scale while reducing debt

2

Maximising our existing

businesses

1

Key stakeholder groups

Communities

Partners and suppliers

Shareholders and investors

Regulators

Colleagues

Customers

78

Saga plc

Annual Report and Accounts 2023

CORPORATE GOVERNANCE STATEMENT

## BOARD ACTIVITIES DURING THE YEAR

## SUPPORTED DELIVERY OF OUR STRATEGY

![]()

Key Board decision

Considered how to grow our businesses and establish Saga as ‘The Superbrand’ for older people:

•

Combined our Ocean and River Cruise businesses to ensure consistently high standards were delivered.

•

Merged the operations of Titan Travel and Saga Holidays to create the UK’s largest and market-leading

touring business.

•

Considered the transformation plan for Insurance and Money.

•

Initiated a sale process for AICL, the Group’s Insurance Underwriting business.

•

Launched Saga Media.

Connection to

strategic pillars

1

3

How the Board reached

its decision and

considered matters

set out in S172(1) of

the Act

Significant time spent discussing the future of the Insurance business within the Group.

Discussed Saga’s competitive advantage and agreed that it was its brand, data and growing reputation for

providing exceptional services, its strategy to grow its product range, its strong customer relationship

management capability and the potential it had to grow direct business and the opportunity it had to lower

costs through digitalisation.

CEO of businesses attended each Board meeting to discuss current trading, strategy, opportunities and risks.

Chief Data Officer, CEO of Insight and Brand Development and CEO of Saga Media attended Board meetings

to present their strategies and share customer feedback.

Reviewed the content and tone of the materials for the Capital Markets Event held in January 2023.

Considered the plan to position Saga as a ‘one stop shop’ for insurance for older people and how data and

insight could be used to extend our product range to cater for customers’ needs and ensure that customer

service levels were exceptional.

Heard how detailed customer segmentation would help identify significant growth opportunities.

Stakeholder management

The Board discussed how to create exceptional experiences for, and deepen our understanding of, our

customers and create value for our shareholders.

Impact on suppliers and colleagues was considered e.g. how combining business operations would affect them.

It was important to keep regulators informed and work with them to demonstrate how customers would

be protected.

Challenges faced

Saga is a brand that has exceptionally high awareness amongst people over 50, however, historically too many

have seen Saga as something that ‘isn’t for them’.

An extended period of geopolitical and macroeconomic uncertainty.

Potential for the cost of living crisis to impact levels of spending by customers.

Contact centres were impacted by ongoing challenges with recruitment.

Regulatory changes arising from the Financial Conduct Authority (

FCA

) review into general insurance pricing

practices (

GIPP

) causing volatility in the market.

Inflationary increases on the cost of settling insurance claims causing short-term pressure on earnings.

Risk of interest rate fluctuations causing market uncertainty and lower demand for our Money products.

Outcome and impact

of the decision

Acquisition of The Big Window Consulting Limited led to development of detailed customer segmentation and

creation of our Experienced Voices panel.

Launch of Saga Exceptional, a new website providing best-in-class consumer advice and inspirational stories.

In the first half of the year, the operations of Saga Holidays and Titan Travel were combined to create the UK’s

largest and market-leading touring business offering an enhanced website and booking experience.

Strong Ocean Cruise bookings into 2023/24 with load factor of 72% and per diem of £339 at 26 March 2023.

Achieved excellent guest satisfaction scores, at 9.0 out of 10 in Ocean and 8.2 in River Cruise at 31 January 2023.

Delivered revenue and customer growth within Saga Money.

Successful implementation of new regulatory requirements arising from the FCA’s review of GIPP and

introduced a range of new motor products to meet customer needs.

Initiation of a sales process for AICL.

Saga plc

Annual Report and Accounts 2023

79

Strategic report

Financial statements

Additional information

Governance

![]()

Board activities continued

Key Board decision

Management of debt – bond arrangements, amendment to revolving credit facility, hedging and

property strategies.

Connection to

strategic pillars

2

How the Board reached

its decision and

considered matters

set out in S172(1) of

the Act

Considered at every Board meeting and as part of budget and five-year plan approval process.

Significant discussion regarding how to reduce debt and increase liquidity ahead of the maturity of our £150m

bond in May 2024.

Escalated conversations around the options in relation to our Insurance Underwriting business including

initiation of a sales process, consistent with our ambition to pivot towards a more capital-light model.

Detailed consideration of the going concern and Viability Statement by Audit Committee and Board members.

Investor Relations report reviewed at every meeting.

Discussed hedging policy and whether to lock in prices for the ships’ fuel.

Continuously reviewed property strategy in conjunction with ways of working and how best to support

our colleagues.

Decision made to close Enbrook Park headquarters in Folkestone and operate smaller hubs which will reduce

operating expenditure.

Stakeholder management

The impact on all stakeholders was considered. Saga Pension scheme trustees were consulted and

kept informed.

Colleagues and local communities were impacted by the decision to close offices and their needs were

considered at each step.

Challenges faced

Balancing the level of investment required to scale our operations with maximising cash generation and

accelerating debt reduction.

Judgement required around trading conditions which were difficult to predict.

Outcome and impact

of the decision

Going concern and Viability Statements made.

Management of cash flow and debt repayment in line with existing arrangements. Net Debt

4

at 31 January 2023

of £711.7m, £17.3m lower than 31 January 2022.

Repayments in relation to our ocean cruise ship facilities recommenced in June 2022 and a total of £46.4m

was repaid during the year. Since the year end, discussions concluded with Cruise lenders in respect of

covenant restrictions attaching to two ship debt facilities, to waive the EBITDA to debt repayment covenant

ratio for the 31 July testing date.

Discussions concluded with our lending banks to amend the covenants in relation to our revolving credit facility,

providing us with greater flexibility in relation to liquidity used for short-term working capital purposes.

Reduced operating expenses as a result of office closures.

Since the year end, agreed a £50m loan facility with Roger De Haan that will enable the business to draw down

up to £50m from 1 January 2024, if required, to fund any liquidity needs, including repayment of the 2024 bond.

Interim and preliminary results and Annual Report and Accounts were published.

Key Board decision

Response to cost of living crisis for colleagues and inflation on suppliers. Colleagues supported by salary

increase earlier than planned, two one-off payments and establishment of a hardship fund.

Connection to

strategic pillars

1

3

How the Board reached

its decision and

considered matters

set out in S172(1) of the Act

Discussed the proposal to bring forward the February 2023 pay review to December 2022 and award a 5%

salary increase and two one-off payments of £500 to colleagues with lower earnings.

Chief People Officer attended Board meetings and explained how the Company’s purpose and values

(precision pace, empathy, curiosity, and collaboration) could be embedded, how culture should be measured

and how to interpret colleague surveys.

People Committee and Colleague Forums provided valuable insight into the views of, and challenges faced by,

the wider workforce.

Stakeholder management

Essential to deliver the best experiences for our colleagues, and monitor supplier reaction to inflation, so that

we provide an exceptional experience for our customers.

Challenges faced

Difficult to find a solution which would suit all colleagues – had to adopt a fair and reasonable approach.

Financial impact of increased cost of supplies, salary increases and one-off payments to colleagues.

Outcome and impact

of the decision

Colleagues provided with support when needed.

Colleagues given access to a new reward platform and enhanced financial support available through

acceleration of our annual pay review cycle, two additional cost of living support payments for our colleagues

with lower earnings and a hardship fund.

Engagement remained high at 8.0 out of 10.

4

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

80

Saga plc

Annual Report and Accounts 2023

CORPORATE GOVERNANCE STATEMENT

![]()

Board leadership and Company purpose

Our Board

A document summarising the matters which

are reserved for the Board was last

considered on 27 January 2023. These

include the following:

Strategy and management

•

Setting the Group’s purpose, values,

strategy and standards ensuring these,

and our culture, are aligned.

•

Approving objectives, budgets, forecasts

and strategic direction, as well as their

successful implementation.

•

Overseeing our operations,

including regulatory, financial and

operational policies.

•

Any decision which may have a material

impact on the Group. For example,

new business activity, significant

expansion or diversification/cessation

of existing businesses.

Structure and capital

•

Approving changes relating to our capital,

corporate, management or control

structures and borrowings; and

guarantees other than in the normal

course of business.

Financial items, risk management and

internal controls

•

Approving the interim and preliminary

results and Annual Report and Accounts,

alongside material capital or operating

expenditure outside pre-determined

tolerances or beyond agreed

delegated authorities.

•

Ensuring maintenance of a sound system

of internal controls, including risk appetite

and policies.

Contracts and business transactions

•

Approving capital projects which are

material strategically, are not in the usual

course of business or are outside of

financial limits in place.

•

Conducting post-investment reviews

which were not considered in detail by the

Audit or Risk Committees or where the

Board decides a full review is required.

•

Joint ventures, material arrangements

with customers or suppliers and

major investments.

Communication and engagement

with stakeholders

•

Considering the balance of interests

between stakeholders including

shareholders, customers, colleagues and

the communities in which we operate.

•

Ensuring that independent channels are

available for colleagues to engage and

raise any matters of concern.

See pages 20-21 for details of the Board’s

role in stakeholder engagement, which

supports Directors’ duties under S172(1)

of the Act.

Shareholder engagement

The Board seeks feedback from our

shareholders on the Company’s

performance against strategy and actively

monitors their views. Full details of how we

engage with our shareholders can be found

in the Strategic Report on page 21. In addition,

an Investor Relations report is tabled at each

Board meeting.

We recognise that we have a signiﬁcant

number of retail shareholders, a number of

which are also our customers. We engage

with this group by sending them a summary

of our results and arranging for presentations

via the Investor Meet Company platform

which provides an opportunity for our

Group CEO and Group CFO to answer any

questions they may have. We were also

delighted to hold our 2022 AGM in person at

our oﬃce in Folkestone where shareholders

had the opportunity to meet all Directors.

During the year, we arranged a Capital

Markets Event for institutional investors and

analysts which was then made available on

our corporate website. This focused on the

opportunities we see to create and grow a

new media business, leveraging our

proprietary insights and commercialising

and growing our database.

AGM

The AGM will be held on 20 June 2023 at

11.00am at the oﬃces of Numis Securities

Limited, 45 Gresham Street, London

EC2V 7BF. Full details, and an explanation

of business to be considered at the meeting,

will be provided in the Notice of AGM. A copy

will be available on Saga’s corporate website

in due course (www.corporate.saga.co.uk).

Saga plc

Annual Report and Accounts 2023

81

Strategic report

Financial statements

Additional information

Governance

![]()

Division of responsibilities

CORPORATE GOVERNANCE STATEMENT

Audit Committee

Purpose:

To work

closely with the

Risk Committee

to monitor the

integrity of the

ﬁnancial

statements and

the eﬀectiveness

of the systems of

internal control

and to monitor

the eﬀectiveness,

performance and

objectivity of the

internal and

external auditors.

Find out more

in our Audit

Committee

Report

on pages

86-89

Risk Committee

Purpose:

To assist

the Board with

articulating and

developing its risk

management

strategy, to

provide oversight

of risk across the

Group, including

the identiﬁcation of

new and emerging

risks, and to deal

with any material

breaches.

Find out more

in our Risk

Committee

Report on

pages 90-91

Nomination

Committee

Purpose:

To

review and monitor

the leadership

needs of the Board

and senior

management

and support the

Company’s

continued ability

to recruit and

develop the level

and balance of

skills, experience

and knowledge

required to ensure

its long-term

success.

Find out more

in our

Nomination

Committee

Report

on pages

84-85

Remuneration

Committee

Purpose:

To

determine the

policy and terms

and conditions of

employment,

remuneration/

compensation and

beneﬁts of senior

executives and to

review workforce

remuneration

and incentive

programmes to

ensure alignment

with culture and

strategy and

determine

share-based

arrangements.

Find out more

in our Directors’

Remuneration

Report on

pages 92-123

Our governance framework

During the year, as the business structure changed to move more accountability and independence into the individual business units, the

governance framework was revised to suit the changing business needs. As a result, the ELT Committee assumed the responsibilities of the

Executive Leadership Risk Committee and the ESG Task Force. The Data Management Committee continues to consider and support our

data strategy, a fundamental underpin to creating ‘The Superbrand’ for older people, and the Cyber Security Forum continues to operate as

a management committee. Our Group CEO is the ESG representative on the Board and our newly appointed Head of ESG attends Board

meetings to discuss ESG strategy. In addition, an Innovation and Enterprise Committee was established to assist the Board in assessing

whether proposals to expand the range of products and services oﬀered are aligned with the Company’s purpose.

ELT Committee

(reports to the Board via the Group CEO,

Group CFO and CEO of Insurance)

Purpose:

To support the Group CEO in

the performance of their duties in relation

to the management and day-to-day

running of the Group.

Duties:

•

Implementation of the Group’s

strategy, cultural leadership and

people strategy.

•

Review of principal risks and

uncertainties across the Group.

•

Ensure effective implementation of

Group risk policy and internal controls

framework in a consistent manner

across all business areas.

•

Ensure customers are treated fairly,

in line with the Saga brand values.

•

Review and monitor brand and

customer key performance indicators,

trading and marketing performance.

•

Review financial forecasts and

performance of the Group.

•

Review and discuss talent

management and succession planning

(prior to consideration by the

Nomination Committee).

•

Review and monitor culture, diversity,

equity and inclusion (

DE&I

) and

colleague engagement metrics.

•

Manage risk and conduct, review

Group Risk and Internal Audit and

Assurance plans, and report potential

or actual breaches of regulation or

policy to the Board.

•

Oversee Data Management

Committee.

New Innovation and Enterprise Committee

Purpose:

To assist the Board in assessing whether proposals to expand the range of

products and services oﬀered are aligned with the Company’s purpose and that the

recommended action plan is in the best interests of the Group. The Committee ensures

that there is a balance of appropriate levels of governance with entrepreneurship and that

the proposal will not incur unacceptable risk or undervalue the Group’s own assets.

Duties:

Review proposals to:

•

set up, or purchase, new businesses or commence new business activity that is

materially different to the existing or is in a new geographical area;

•

purchase stakes in other businesses, or form partnerships or collaborations that are

material strategically, or due to size, or go beyond normal supplier relationships;

•

create new legal entities or other structures outside of agreed strategy, or take other

actions intended to take existing or new operations off-balance sheet; and

•

sell businesses or significant assets or cease to operate all, or any material part, of the

Group’s business.

Data Management Committee

Purpose:

To ensure that Saga’s data

is actively managed, controlled and

monitored, oversee the associated risks

and provide oversight and sponsorship

to the work plans and projects

commissioned to address data

management risks.

This committee is also responsible for

rolling out and embedding the data

governance framework and associated

processes and policies and for providing

clear guidance on how Saga uses data and

support initiatives to improve data quality.

Board

•

Approval of strategic direction and ensuring its successful implementation.

•

Overall leadership and management of the Group, including setting the Group’s values

and standards.

•

Approval of the Group’s Speak Up Policy and discussing an annual report presented by

the Non-Executive Director nominated as Speak Up Champion.

•

Encouraging innovation to meet the needs of our stakeholders, including colleagues,

customers and shareholders.

•

Ensuring compliance with statutory and regulatory obligations.

•

Maintaining sound systems of internal controls and risk management.

•

Assessing potential impact of decisions.

82

Saga plc

Annual Report and Accounts 2023

CORPORATE GOVERNANCE STATEMENT

![]()

The members of the Board

The Board considers the overall size and

composition of the Board to be appropriate,

taking into account the independence of

character, integrity, diﬀerences of approach

and experience of all the Directors.

Our Directors have a range of skills and

experience in a variety of markets and

sectors, particularly in the areas of insurance,

ﬁnancial services, cruise and travel, customer

service, media, digital, brand management,

strategy and asset and risk management,

all of which are invaluable to Saga and

fundamental to the pursuit of our objectives.

Our Non-Executive Directors met regularly

during the year without Executive Directors

present and provided objective, rigorous and

constructive challenge to management.

The Senior Independent Director

acts as a sounding board for the

Non-Executive Chairman.

Independent Non-Executive

Directors and Board composition

We continue to comply with the Code

recommendation that at least half of our

Board, excluding the Chairman, are

Non-Executive Directors whom the Board

considers to be independent.

The Board considers Anand Aithal, Peter

Bazalgette, Eva Eisenschimmel, Gemma

Godfrey, Julie Hopes and Gareth Hoskin to

be independent Non-Executive Directors,

free from any business or other relationships

that could materially interfere with the

exercise of their independent judgement or

objective challenge of management.

We recognised that our Non-Executive

Chairman was not considered independent

on appointment. Taking into account Roger

De Haan’s history with the Saga brand and

business, his proposed time commitment,

and the terms of the Relationship Agreement

and his letter of appointment, the Directors

supported his appointment at the time,

concluding that it was in the best interests of

the Company. This was supported by

shareholders, who voted to appoint Roger at

our AGMs held since his appointment.

Annual re-election

All Directors are required to stand for

annual re-election at the Company’s AGM.

The Board’s view is that each of the

Directors standing for re-election

(or election in the case of Peter Bazalgette,

Anand Aithal, Gemma Godfrey and

Steve Kingshott) should be re-appointed.

We believe that they have the skills required

for the Board to discharge its responsibilities,

as outlined in each of their biographies set out

on pages 74-75.

The details of the speciﬁc reasons why each

Director’s contribution continues to be

important to the Company’s long-term

sustainable success will be included in our

Notice of AGM.

DE&I

The Group has a Dignity and Diversity Policy

and, during the year, forums were held on

topics relating to DE&I which provided

valuable insight around how colleagues felt

relating to matters such as age, ethnicity

and gender. The Board recognises that it

is important to consider the need to have

an inclusive approach for all colleagues.

For details of our current gender split of

our Board and Senior Management,

see page 77.

Find out more in:

Environmental, Social and Governance

on pages 26-43

Governance at a glance on pages 76-77

Nomination Committee Report on

pages 84-85

Composition, succession and evaluation

The Board eﬀectiveness and developmental review consisted of interviews with all Directors, conducted by our Senior Independent Director,

with support from the Group Company Secretary. Areas of focus included strategy; Board dynamics; quality of data and management

information; interests of stakeholders, including customers and shareholders; and approach to risk management.

We also used the interviews to seek views on the eﬀectiveness of the Board Committees and the performance of the Non-Executive Chairman.

The Senior Independent Director and the other Non-Executive Directors also appraised the Non-Executive Chairman’s performance and the

Non-Executive Directors had regular meetings with the Non-Executive Chairman at which their performance was discussed.

#### Evaluation of the Board, Committees and Directors

Action taken as a result of the 2021/22 evaluation

The review concluded that the Board had eﬀectively tracked

progress against the turnaround strategy and that there was

an improved focus on understanding our customers.

Actions taken included:

•

increased monitoring of delivery of the growth strategy in

all businesses;

•

discussion regarding how to deliver an exceptional experience

for all stakeholders;

•

more frequent and in-depth discussion around data insight

to deepen our understanding of our customers and ensure

that new products and services were designed to meet

their needs; and

•

reviewed the new target operating model and discussed

the resource required and talent and capability

needed in management.

Conclusions from 2022/23 evaluation and next steps:

•

Board dynamics:

there was an open and transparent Board

culture with a collaborative and solutions-based approach.

•

Strategic focus:

the complexity of running different businesses

in a challenging environment meant that it was vital to have

carefully thought-out agendas, which ensured that strategically

important matters were given priority.

•

Stakeholder management:

customers were at the heart of

all Board discussions and their needs are at the forefront of

strategic decisions. Colleague views are regularly discussed and

acted upon and the relationship with various regulators was

factored into discussions.

•

Risk management:

this has improved as a result of the

restructure which occurred during the year, allowing the

Risk Committee to focus on the right things, with escalation

to the Board as appropriate.

•

Innovation:

the new Innovation and Enterprise Committee

was a useful addition to the governance structure and created

a safe space for management to explore innovative and

entrepreneurial ideas.

Areas of focus for 2023/24:

•

Data and management information:

the use of scorecards

for each business and for customers and data will help provide

essential insight, show trends and identify key areas for discussion.

•

Shareholders:

consideration will be given in relation to how

we can better understand and engage with retail shareholders,

recognising that many are also customers.

•

Strategic focus:

the Board will continue to ensure that agenda

items are focused on how to grow existing businesses and will

identify innovative points of difference, consider how to leverage

available data and the unique insight Saga has to create

exceptional experiences for all stakeholders.

Saga plc

Annual Report and Accounts 2023

83

Strategic report

Financial statements

Additional information

Governance

![]()

Dear shareholder,

This is my ﬁrst statement as Chair of the

Nomination Committee since assuming the

role from Orna NiChionna when she retired

from the Board on 30 September 2022.

I would like to thank Orna for her valuable

contribution as Committee Chair.

This year, the Committee’s primary focus was

to ensure that the Board and its Committees

had the right balance of skills, experience and

diversity in a changing company.

Saga Media is now launched and the

Company is looking at ways to innovate.

This resulted in a signiﬁcant contribution from

the Committee. Three new Non- Executive

Directors and an Executive Director were

added to the Board and new appointments

included a Chief Data Oﬃcer, CEOs of the

Saga Money and Saga Media businesses and

a new independent Chair of Saga Cruise.

The Committee also continued to focus

on succession planning and talent

development of our Executive and Senior

Leadership Teams.

Board composition

In last year’s report, we outlined how the

Committee had concluded that the

Board would beneﬁt from members

who would bring deep entrepreneurial

expertise and experience of digital content

management and distribution in

consumer-facing businesses.

Our Terms of Reference set out how we

recruit and appoint Directors to the Board.

They stipulate that we will use open

advertising, or the services of external

advisers, to facilitate a search for the best

possible candidates.

Job speciﬁcations were carefully crafted

to reﬂect the requirements for each

role, including the time commitment

and experience.

Ridgeway Consulting was involved in

appointing the Directors and has no other

connection with the Company. A shortlist

was considered for each role and a series of

interviews with members of the Committee

and the Group CEO followed for preferred

candidates. References were obtained and

terms of appointment were considered.

Candidates were assessed against their

strategic skill set, experience, personality

and ﬁt. Consideration was also given to

diversity and whether individuals met the

independence criteria set out in the UK

Corporate Governance Code (the

Code

).

Nomination Committee Report

1

Peter Bazalgette assumed the role of Chair when Orna NiChionna retired on 30 September 2022

2

Julie Hopes and Gareth Hoskin ceased to be members of the Committee on 17 November 2022

The Committee’s responsibilities

•

Review the structure, size and

composition of the Board needed to

ensure the right balance of skills,

experience and knowledge are in place.

•

Consider how to develop a diverse

pipeline in succession planning and

talent development of Executive

Directors and senior executives.

•

Evaluate the independence, experience,

diversity and knowledge of the Board.

•

Identify and nominate candidates to fill

Board and Committee vacancies.

•

Review Board performance evaluation

results in relation to Board composition.

The Committee’s Terms of Reference

were reviewed during the year (approved

by the Board on 27 January 2023) and

are available on our corporate website

(www.corporate.saga.co.uk/about-us/

governance).

This year, the Committee’s primary

focus was to ensure that the Board

and its Committees had the right

balance of skills, experience

and diversity in a changing company.”

Sir Peter Bazalgette

Chair, Nomination Committee

Committee evaluation

An evaluation of the Committee’s

eﬀectiveness took place during the year,

as part of the Board eﬀectiveness review

(for details see page 83).

The review indicated that the Committee

had fulﬁlled its purpose over the year and

should continue to focus on improving

ethnic diversity at Saga.

Committee composition and attendance

Members (majority are independent

Non-Executive Directors)

Member

since

Max. possible

meetings

Attendance

Peter Bazalgette (Chair)

1

30 Sep 22

2

2

Roger De Haan

5 Oct 20

6

4

Eva Eisenschimmel

4 Apr 19

6

6

Julie Hopes

2

10 Sep 20

5

5

Gareth Hoskin

2

10 Sep 20

5

5

Orna NiChionna

1

29 May 14

4

4

Board composition

c.65%

Succession planning and

talent management

c.15%

Diversity, equity and

inclusion (

DE&I

)

c.15%

Board evaluation

c.5%

What we did during the year

Time spent on matters

84

Saga plc

Annual Report and Accounts 2023

CORPORATE GOVERNANCE STATEMENT

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The Committee recommended the

appointment of Anand Aithal, Gemma

Godfrey and I as Non-Executive Directors

and this was subsequently approved by the

Board. This added entrepreneurial skills,

expertise in managing money and in the

media and wider creative industries as well

as experience in data analytics, ﬁntech,

insurance broking and asset management.

The Board also approved the Committee’s

recommendation that I should assume the

role of Senior Independent Director and

Chair of this Committee when Orna stepped

down. I was delighted to do so.

Subsequently, the Committee considered

and recommended that Steve Kingshott, the

CEO of Insurance, responsible for driving

Saga’s Insurance strategy, join the Board.

This was approved by Board members and

he became a Director on 3 January 2023.

Following the changes to the Board, the

Committee discussed how to streamline

membership of the committees while

remaining compliant with the Code. The

Board agreed with the Committee’s proposal

that Anand should become a member of the

Audit Committee, Gemma should join the

Risk Committee and Gemma and I should

join the Remuneration Committee. Also that

Julie and Gareth should step down from the

Nomination Committee. This ensured that

Non-Executive Directors’ skills were carefully

matched to Committee membership and

that no individual was overloaded.

During the year, a new committee, the

Innovation and Enterprise Committee,

was also established with the purpose of

reviewing material strategic matters.

The Board approved our recommendation

that Anand should chair this committee and

that Roger De Haan, Gemma and I should

be members.

Independence and election

of Directors

During the year, the Committee undertook a

detailed review of the proposal to re-appoint

Gareth Hoskin as Non-Executive Director

when he was proposed for re-appointment

after serving his initial three-year term.

Gareth did not participate in the discussion

when his re-appointment was being

considered.

After the year end, but prior to publication

of this Annual Report and Accounts, the

Committee considered the proﬁles of the

Directors, each Director’s independence,

contribution and time commitment

necessary to perform their duties and

recommended to the Board that all

should be put forward for election at the

2023 Annual General Meeting.

The Code requires that at least half of the

Board, excluding the Chairman, are

considered to be independent Non- Executive

Directors. As of 31 January 2023, six of ten

(60%) Board members were independent

Non-Executive Directors, with other

members being the Non-Executive Chairman

and three Executive Directors.

Succession planning and

talent development

During the year, the Committee received

an update from the Group Chief Executive

Oﬃcer (

CEO

) and the Chief People Oﬃcer

(

CPO

) on how talent management was

approached, with a particular focus on the

Executive Leadership Team.

The Committee heard about the steps taken

to strengthen capability in the Senior

Leadership Team, with those colleagues

attending a leadership event and drafting

personal growth plans. These were signed oﬀ

by the Group CEO and CPO.

In addition, the Committee considered the

approach to evaluate performance, talent

and succession and how a diverse and

high-quality pipeline would be created.

The Committee is committed to monitoring

how management is developing its future

leaders and driving greater ethnic

representation at more senior levels.

DE&I

Both the Board and Committee continued

to focus on DE&I across the Group. It was

recognised that diversity is wider than

gender and ethnicity and encompasses many

cultural diﬀerences. Committee members

considered a detailed report which informed

the strategy to achieve a diverse and

equitable environment and create a culture

which was more inclusive. We heard about

the beneﬁts of colleagues having a sense of

belonging, including staﬀ retention and

improved job performance.

The Board considered how Saga could

continue to be a driver for positive change,

taking action to be the champions of age at

work in the UK.

The Company has a Dignity and Diversity

Policy in place, which highlights how everyone

is responsible for treating others with dignity,

without unfair discrimination, and promoting

equality and diversity in all matters. This

policy applies to the Group, including the

Board of Directors, and is linked to Company

strategy. All colleagues must report any

breaches, whether actual or perceived, to

their line manager or to the People team.

There is also the option to report on an

anonymous basis via the Company’s

Speak Up process.

While the policy does not currently set

speciﬁc targets, the Committee heard how

management was committed to set data

driven targets. These would be a clear driver

of improvements in diverse and equitable

representation across the Group. Targets

for 2027/28 in the areas of age, gender,

ethnicity, disability and sexual orientation,

and the steps necessary to embed them,

were discussed.

Diversity is considered as part of the

appointment process, with reference to

diversity of perspective, including gender,

social and ethnic backgrounds; the need

for gender balance in senior management;

and the need to develop a diverse pipeline

in succession planning. The Committee

focused on a detailed analysis of responses

from ethnic groups in colleague surveys and

discussed how the recruitment process

supported a diverse pool of candidates.

The Board currently has a 30% gender

balance of women and 41% in the executive

and senior layers of management below

Board level. Details of gender balance of

those in the senior management and their

direct reports can be found on page 77.

One member of the Board is from a minority

ethnic background.

Board evaluation

It was decided that the best way to stimulate

the Board’s thinking on how they can carry

out their role and focus on continually

improving their eﬀectiveness was for me

to conduct interviews with each of the

Directors, with the support of the Group

Company Secretary.

The interviews were based around Board

dynamics, quality of data and management

information, whether suﬃcient attention was

given to customers, shareholders and other

stakeholders and whether the approach to

risk was adequate. Consideration was also

given as to whether the Board was setting

the right cultural tone, in line with the

Group’s values.

The evaluation report was discussed by the

Board and this conﬁrmed that the addition of

the new Non-Executive Directors during the

year had reinvigorated the Board and had led

to fresh thinking, high-quality discussion and

continued appropriate levels of challenge.

More details can be found on page 83.

My thanks to my colleagues for their support

as we all drive change.

Sir Peter Bazalgette

Chair, Nomination Committee

Saga plc

Annual Report and Accounts 2023

85

Strategic report

Financial statements

Additional information

Governance

CORPORATE GOVERNANCE STATEMENT

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Audit Committee Report

The Committee’s responsibilities

•

Consider the integrity of the

financial statements.

•

Review the adequacy and effectiveness

of the Company’s internal financial

controls and other internal

control systems.

•

Monitor the effectiveness of the

Company’s Internal Audit and

Assurance (

IAA

) function, Finance

function and the external auditor.

•

Review the IAA work plan.

•

Review the Group’s interim and

preliminary financial statements

and accounting policies.

•

Review and approve key judgements

and estimates used as a basis

for preparing the Group’s

financial statements.

The Committee continued to provide support to the Board,

alongside independent scrutiny of the Group’s ﬁnancial

reporting and internal controls as colleagues continued

to work largely from home, maintaining colleague safety

with minimum interruption to business for customers.”

Gareth Hoskin

Chair, Audit Committee

•

Approve the remuneration and terms

of engagement, and determine the

independence of the external auditor.

•

Monitor the scope of the annual audit and

the extent of non-audit work undertaken

by the external auditor.

•

Provide recommendations on the fair,

balanced and understandable

assessment, going concern basis of

preparation and viability statements.

•

Ensure that whistleblowing (

Speak Up

)

and anti-fraud systems are in place and

are monitored.

The Committee’s Terms of Reference were

reviewed during the year (approved by the

Board on 27 January 2023) and are available

on our corporate website (www.corporate.

saga.co.uk/about-us/governance).

Committee evaluation

Action taken as a result of the evaluation

undertaken in the previous year resulted

in a review of the ﬂow of information

between subsidiary audit and risk

committees and the Committee. An

eﬀectiveness evaluation of the Committee

took place during the year, as part of the

Board eﬀectiveness review (for details,

see page 83). The review concluded that

the Committee had supported the

business well, provided appropriate

challenge and had applied due rigour to

testing internal controls and assessing

the eﬀectiveness of risk management.

The focus for 2023/24 will be on

continuing to strengthen ﬁnancial

systems and processes.

1

Anand Aithal became a member of the Committee on 17 November 2022

2

Orna NiChionna retired as a Director on 30 September 2022

Committee composition and attendance

Members (all are independent

Non-Executive Directors)

Member

since

Max. possible

meetings

Attendance

Gareth Hoskin (Chair)

4 Apr 19

6

5

Anand Aithal

1

17 Nov 22

1

1

Julie Hopes

31 Dec 20

6

4

Orna NiChionna

2

29 May 14

5

5

The Board is satisﬁed that Gareth Hoskin has recent and relevant ﬁnancial experience

and competency in accounting, reﬂected by his professional qualiﬁcation as a chartered

accountant and relevant experience throughout his career. The Board is also satisﬁed

that the Committee members possess an appropriate level of independence and oﬀer

a depth of ﬁnancial and commercial experience across various industries, including

the sectors in which the Company operates. The Board of Directors’ biographies on

pages 74-75 contain details of Committee members’ skills and experience.

Financial statements

(including key judgements

and estimates)

c.25%

Internal ﬁnancial

controls

c.25%

Internal audit

c.25%

External audit

c.15%

Speak Up

c.10%

What we did during the year

Time spent on matters

86

Saga plc

Annual Report and Accounts 2023

CORPORATE GOVERNANCE STATEMENT

![]()

Dear shareholder,

The Committee continued to provide

support to the Board, alongside independent

scrutiny of the Group’s ﬁnancial reporting

and internal controls as colleagues continued

to work largely from home, maintaining

colleague safety with minimum interruption

to business for customers. Focus also

remained on maintaining the ﬁnancial

ﬂexibility of the Group by improving liquidity.

We continued to work closely with the Risk

Committee. For more detail of how the risk

to our business strategy was assessed, see

the Risk Committee report on pages 90-91.

Reporting

Interim and preliminary results

The interim and preliminary results were

reviewed and challenged, together with the

appropriateness and application of key

accounting policies and areas of signiﬁcant

judgement and how these were made.

KPMG provided reports throughout the

year, with focus on areas identiﬁed as having

signiﬁcant audit risk.

Significant issues

Consideration of the financial implications,

and ongoing impact, of COVID-19 and

uncertain economic conditions on

liquidity, going concern and viability

As set out in detail later in this report, the

Committee reviewed and challenged the

assessment that management made,

including the appropriateness of the

underlying forecast assumptions used in

the modelling for going concern and viability.

During the year, the Committee discussed

the uncertainty around demand in a post

COVID-19 operating environment for Cruise

and Travel, combined with the eﬀect of high

costs and claims inﬂation in a competitive,

post Financial Conduct Authority review

into general insurance pricing practices

environment and the impact of a possible

sale of the Group’s Underwriting business.

Committee members also considered

the loan facility from Roger De Haan and

other potential mitigating actions open to

management, in the context of the Group’s

expected liquidity and the implications for

the going concern assessment and the

Group’s ability to repay, in full, the £150m

bond maturing in May 2024.

Find out more in:

Note 2.1 of the financial statements on

pages 143-144

Viability Statement on page 68

Independent Auditor’s Report to the

Members of Saga plc on pages 129-137

Valuation of insurance contract liabilities

The analysis and justiﬁcation prepared by

management in support of the reserves for

outstanding claims, including consideration

of an independent valuation prepared by

PricewaterhouseCoopers and analysis

prepared by the Group’s external auditor,

was reviewed. The analysis and justiﬁcation

were reviewed and challenged initially by the

Acromas Insurance Company Limited (

AICL

)

reserving and audit committees, following

which, it was also then reviewed and

challenged by the Committee.

Find out more in:

Note 28 of the financial statements on

pages 189-192

Independent Auditor’s Report to the

Members of Saga plc on pages 129-137

Valuation of goodwill

The Committee reviewed the impairment

assessments of the Insurance goodwill

balance as at 31 July 2022 and 31 January

2023 and considered the assumptions made

by management in relation to the calculation

of the discount and terminal growth rates.

They challenged the robustness of the

underlying cash ﬂow forecasts and the

stresses considered in determining the

impairment of £269.0m recognised in July

and the decision not to impair further at

31 January 2023.

Find out more in:

Note 14 of the financial statements on

page 168

Independent Auditor’s Report to the

Members of Saga plc on pages 129-137

Valuation of the parent company’s

investment in subsidiaries

The Committee evaluated the recoverability

of the carrying value of the investment in

subsidiaries held on the balance sheet of the

Company in light of the Company’s reduced

market capitalisation as at 31 January 2023.

They considered the cash ﬂow forecasts,

discount rates, valuation methodology and

stresses considered in determining the

impairment of £385.0m recognised during

the year.

Find out more in:

Note 2 of the Company financial

statements on page 207

Independent Auditor’s Report to the

Members of Saga plc on pages 129-137

Valuation of ocean cruise ships

The Committee reviewed indicators of

impairment of the Group’s ocean cruise ships

at 31 July 2022 and at 31 January 2023.

At 31 July 2022, the resultant impairment

reviews of the Group’s ocean cruise ships

indicated no impairment was required.

No additional indicators of impairment were

identiﬁed at 31 January 2023 and therefore

no impairment reviews were conducted at

this date. The key items considered in the

review were the appropriateness of

underlying forecast cash ﬂows and potential

stresses to those cash ﬂows, including, in

particular, the continued possible impact

of COVID-19 on the resumption of cruising,

their useful economic lives and residual

values, and the appropriateness of these in

light of climate change regulations, and the

selection of an appropriate discount rate.

The Committee also considered the

sensitivity of the assessment to changes

in that rate within a reasonable range.

Find out more in:

Note 17 of the financial statements on

pages 171-173

Independent Auditor’s Report to the

Members of Saga plc on pages 129-137

Carrying value of other material assets

The Committee reviewed indicators of

impairment and resultant impairment

reviews of the Group’s other items of

property, plant and equipment, river cruise

ships and software intangibles. For land and

buildings, the Committee considered

whether any buildings recognised as held

for sale at the balance sheet date still met

the necessary criteria as per International

Financial Reporting Standard (

IFRS

) 5,

and for those that did, challenged the basis

of the updated valuations obtained.

Defined benefit pension scheme

Following the launch of a new deﬁned

contribution scheme for all colleagues last

year, the deﬁned beneﬁt pension scheme

was closed to future accruals. This move to

a Master Trust operated by Aviva further

reduced the risk of future deﬁcits developing

and provided a fairer scheme for all

colleagues. The Group continued to make the

agreed payments of £5.8m (2022: £4.2m)

to the deﬁned beneﬁt pension fund as part

of the deﬁcit recovery plan.

The Committee reviewed and ratiﬁed the

assumptions made by the Group’s pension

scheme advisors in determining the valuation

of the scheme in accordance with International

Accounting Standard 19 ‘Employee Beneﬁts’

at 31 July 2022 and 31 January 2023.

Find out more in Note 27 of the financial

statements on pages 186-189

Saga plc

Annual Report and Accounts 2023

87

Strategic report

Financial statements

Additional information

Governance

![]()

Internal control observations of the

external auditor

The Committee considered the internal

control observations identiﬁed by the

Group’s external auditor as part of the audit

and management attended Committee

meetings to provide context and assurance

regarding appropriate actions.

Accounting policies

The Committee was satisﬁed that the key

accounting policy choices and judgements

were appropriate and provided a true and fair

view of the Company’s ﬁnancial performance

and position.

Fair, balanced and understandable

We advised the Board that we supported

the statement (see page 77) that this Annual

Report and Accounts, taken as a whole, is fair,

balanced and understandable and provides

the information necessary for shareholders

to assess the Group’s position and

performance, business model and strategy.

This was following consideration of whether:

•

the report was clear and presented a

balanced view of successes, challenges,

opportunities and risks;

•

key messages were prominent and an

appropriate level of key performance

indicators (

KPIs

) were disclosed;

•

business segments, significant issues

and key judgements reporting was

consistent with disclosures in the financial

statements; and

•

definitions provided were explained and

Alternative Performance Measures were

reconciled with the closest IFRS measure

in the financial statements.

Going concern and viability

The going concern basis of preparation

disclosure note is set out on pages 143-144

and the Viability Statement, and the

methodology for assessing the Group’s

ongoing viability, are set out on page 68.

Our review took account of the Group’s

current position and principal risks and

uncertainties (

PRUs

) (as reviewed and

refreshed by the Risk Committee and

detailed on pages 65-67) and the

methodology used to provide an assessment

of ongoing viability over the ﬁve-year period

of review. We considered the relevant

assessment time horizon, severe, but

plausible, potential outcomes and the

appropriateness of the higher and lower

case trading scenarios modelled.

In particular, we considered the possible

impact of lower than expected demand on

the Travel business in an uncertain post

COVID-19 operating environment, further

regulations across the business and the

impact a failure to deliver our Insurance

Broking strategy could have on the Group’s

ﬁnancial performance and position, and how

this could aﬀect both the viability of the

Group and the going concern basis of

preparation that underpins the Group’s

ﬁnancial statements. We also considered

management actions that may be taken to

manage the solvency of the Group in the

event of lower case trading scenarios and

other risks materialising, including the

potential sale of the Group’s Underwriting

business or a draw down of the £50m loan

facility from Roger De Haan. Based on this

review, we conﬁrmed to the Board that we

considered that it was reasonable for the

Directors to continue to prepare the ﬁnancial

statements on a going concern basis and to

make the Viability Statement on page 68.

Audit and control

Internal controls

The Committee reviewed the outcome of the

audits of key ﬁnancial controls included in the

Internal Audit work plan. The Group Financial

Controller provided an update on accounting

issues and key aspects of ﬁnancial controls at

each meeting. The Committee continued to

receive updates on the implications of IFRS 17,

regulatory update sessions with KPMG and

to be briefed on progress made with the

Group’s preparatory work on its adoption,

ahead of its application in the ﬁnancial year

ending 31 January 2024.

Financial crime and Speak Up reporting

Since the year end, policies covering ﬁnancial

crime (including anti-bribery, anti-corruption,

anti-fraud, anti-money laundering and

treasury sanctions and asset freezing) were

reviewed and approved. Existing Speak Up

processes and policy were reviewed against

best practice to ensure continued integrity

and eﬀectiveness and to encourage colleague

engagement. It is my responsibility to ensure

the integrity, independence and eﬀectiveness

of the Company’s Speak Up Policy and

procedures. The Committee also reviewed

all reported incidents and concluded that

these had been handled appropriately,

with no material issues identiﬁed.

IAA

During the year, the Internal Audit and Risk

functions were combined in the non-ﬁnancial

services businesses to allow for greater

alignment between these areas to improve

risk maturity within the Group and to support

delivery of the strategy. Insurance maintains

its own independent Risk function. This

framework enables the Company to attract

subject matter experts combined under one

leadership structure to support synergies

and combined assurance, while maintaining

operational independence of 2

nd

and 3

rd

line.

The Committee considered the roadmap

to achieve this from an internal controls

perspective and challenged the IAA Director

regarding the rationale for the change.

We approved the Internal Audit work plan

and considered the internal audits

conducted throughout the year. The audit

plan was refreshed for the second half of the

year, with progress being appropriately

reported by the IAA Director and

amendments to the audit plan being

approved by the Committee. We were

satisﬁed that the IAA function, a team of

15 people with a broad range of skills, when

combined with the use of external resource

for specialised audits, had appropriate

resources. The IAA Director attended

Committee meetings and provided regular

reports on the progress of the Internal Audit

plan. Two private meetings were held with the

IAA Director throughout the year.

The Committee monitored whether the

Internal Audit function was independent of

management and so able to exercise

independent judgement throughout the year

and was satisﬁed that this was the case.

A quality assurance and improvement

programme, as required by the Chartered

Institute of Internal Auditors (

CIIA

) was

considered. The Committee concluded that

the Internal Audit function complied with the

CIIA’s deﬁnition of internal auditing, the core

principles of the Professional Practice of

Internal Auditing and the Code of Ethics.

The Committee (in co-operation with the

Risk Committee), monitored the work of the

Risk, Compliance and Internal Audit functions

to ensure that their activities complemented

each other appropriately. KPIs included

whether actions were closed within agreed

timeframes and feedback survey response

rates. We approved the Internal Audit

Charter, which is available on our corporate

website (www.corporate.saga.co.uk/

about-us/governance).

Audit Committee Report continued

88

Saga plc

Annual Report and Accounts 2023

CORPORATE GOVERNANCE STATEMENT

![]()

Work conducted over the year was

risk-based and covered both ﬁnancial

and non-ﬁnancial controls. A selection

is shown below:

•

Infrastructure and legacy systems

(Group-wide):

Review of the IT

infrastructure including legacy systems

and the strategy for replacement.

•

Conduct risk (Insurance):

Review of

the Conduct Risk function including

stakeholder management, communication

with the regulator, and guidance and

monitoring of the business, including

delivery of the Consumer Duty project

which was considered by the Risk

Committee in more detail (see page 91).

•

Critical suppliers, outsourcing and

partnerships (Group-wide):

Audit scope

included key dependencies, technology

and operational and financial resilience.

•

Operations, including health and safety

(Cruise):

End-to-end review of the

customer experience before travel and

on board, including health and safety and

the third-party service provided.

Where improvements were identiﬁed, an

action plan was agreed with management and

appropriately tracked. Internal Audit also

presented their annual year-end review of the

eﬀectiveness of the risk management and

controls framework. They found it reasonable

for the Committee to conclude that, while

areas for improvement were identiﬁed, the

internal risk and control environment is

broadly eﬀective.

Find out more in:

Risk management on pages 62-64

Risk Committee Report on pages 90-91

Subsidiary audit committees

The Non-Executive Directors who Chair

the Saga Services Limited, Saga Personal

Finance Limited, AICL and Saga Cruise audit,

risk and compliance committees ensure that

there is an adequate level of oversight and

that matters are escalated to the Committee

as appropriate.

External audit

KPMG was appointed as the Company’s

external auditor for the ﬁnancial year ended

31 January 2018 (following a competitive

tender process in 2016/17) and has been

re-appointed annually since then. After

completing ﬁve years as the audit partner,

Stuart Crisp rotated from his role at the

completion of the January 2022 year end

reporting process and was replaced with

Timothy Butchart.

Audit planning

KPMG presented an audit plan for the

ﬁnancial year, together with an outline of its

risk assessments, materiality thresholds and

planned approach. The key aspects of the

plan are set out in the Independent Auditor’s

Report to the Members of Saga plc on

pages 129-137.

The Committee considered the audit scope,

materiality and coverage, areas of audit focus

and KPMG’s planned response to identiﬁed

signiﬁcant audit risks, taking size, complexity

and susceptibility to fraud and error into

account. We also considered and approved

KPMG’s engagement terms and fee proposal

for 2022/23.

Auditor independence and non-audit

services

During the year, the Committee met twice

with the external auditor without members

of management being present.

The challenge, independence and objectivity

of KPMG was monitored continuously by the

Committee and independence was

conﬁrmed by the auditor throughout the year

in letters addressed to the Committee.

In accordance with the Revised Ethical

Standard issued by the Financial Reporting

Council (

FRC

) in 2019, the Committee has

adopted a robust Auditor Independence

Policy on non-audit fees and employment of

former employees of the external auditor.

The policy includes a list of non-audit services

which we are satisﬁed that the external

auditor can carry out without aﬀecting its

independence as external auditor. There are

clear approval levels where the Committee

Chair (or the whole Committee) is required

to authorise assignments. The Auditor

Independence Policy was reviewed on

1 August 2022.

The audit fees payable to KPMG in respect of

the year ended 31 January 2023 were £1.9m

(2022: £1.9m) and non-audit service fees

incurred were £0.2m (2022: £0.2m), the

latter being incurred for work to review the

Group’s interim results and essential

reporting to our banks and travel industry

regulators. This equates to a non-audit to

audit fee ratio of 0.1 (2022: 0.1). A summary

of fees paid to the external auditor is set out

in Note 4 to the consolidated ﬁnancial

statements on page 163.

Audit quality and effectiveness

of external auditor

The following were considered when

assessing the eﬀectiveness of KPMG:

•

Our perception of KPMG’s understanding

and insight into the Group’s business model.

•

How key areas of judgement were

approached by KPMG, the extent of

challenge and the quality of reporting.

•

The content of, and management’s

responsiveness to, KPMG’s

management letter.

•

Feedback from management following

completion of an evaluation survey on

the audit process (including audit scope,

audit communication, independence

and objectivity).

The evaluation concluded that the external

auditor had run the audit process well,

retained a high level of independence and

had thoroughly and fairly challenged the

key accounting judgements and estimates.

The conclusion was that the audit was judged

to be good quality.

Audit Quality Review (

AQR

)

The FRC carried out an AQR of the overall

quality of the Company’s external audit for

the year ended 31 January 2022. There were

no ‘key ﬁndings’ reported in the inspection

and one ‘other ﬁnding’ was reported in

relation to the work undertaken on the

valuation of ocean cruise ships. KPMG has

addressed the feedback from the AQR in

the planning for the 2022/23 audit.

The Committee was pleased to note that

the AQR identiﬁed areas of good practice

in relation to work around the recoverability

of Insurance goodwill.

The Committee is satisﬁed that the audit

continues to be eﬀective and provides

independent and objective challenge to

management. A recommendation was made

to the Board for the re-appointment of

KPMG as the Company’s auditor at the

forthcoming Annual General Meeting.

Gareth Hoskin

Chair, Audit Committee

Saga plc

Annual Report and Accounts 2023

89

Strategic report

Financial statements

Additional information

Governance

![]()

Risk Committee Report

Dear shareholder,

During the year, the Risk Committee

considered the risks within the Group,

including a review of emerging and principal

risks and uncertainties, ensuring these

remain at the forefront of our strategy.

We oversaw a re-design of the Group’s risk

and internal audit function, including the

appointment of an Internal Audit and

Assurance (

IAA

) Director, approval of a new

Risk Charter, and a review of risk eﬀectiveness

and the risk target operating model. We held

robust discussions on the macroeconomic

landscape and the expectations of our

regulators, including climate change risk,

operational resilience, consumer duty and

the impact of the Russian invasion of Ukraine.

The Committee considered detailed reviews

of key factors in the external regulatory and

macroeconomic landscape, including climate

change risk, operational resilience and the

impact of the Russian invasion of Ukraine.

Management and reporting

The Committee considered the rationale

behind the selection of the Group’s PRUs.

The PRUs were reviewed at each meeting

and refreshed regularly during the year,

ensuring that new and emerging risks and

opportunities were captured and remained

at the forefront of the Group’s strategic

planning. Particular focus was given to data

protection and cyber security, and the

Committee continued to provide oversight

of climate change risk.

The more challenging macroeconomic

environment and impact of COVID-19, in

combination with the maturity of the 2024

bond, have elevated the liquidity risk to a

PRU as outlined on page 67. The intended sale

of the Insurance Underwriting business and

entry into a loan facility agreement with

Roger De Haan mitigate this risk.

Risks relevant to our business transformation

programme, including culture and colleague

capability were also considered. This included

the organisational design of the Group’s Risk

function and a refocusing of the risk

management model to ensure it was ﬁt for

purpose across the whole Group in

recognition of the diﬀerent risk proﬁles

and obligations of our subsidiaries.

The Committee supported the

strengthening of the Risk and Assurance

functions through recruitment and

internal promotions to develop subject

matter expertise.

The Committee’s responsibilities

•

Review and advise the Board on the

Group’s overall risk appetite, tolerance,

strategy and risk assessment processes.

•

Oversee and advise the Board on current

risk exposure and future risk strategy.

•

Monitor the effectiveness of the

Group’s risk management and internal

control systems and conduct risk

management procedures.

•

Monitor principal risks and

uncertainties (

PRUs

).

•

Consider the Group’s capability to

identify and manage new and

emerging risk.

•

Provide qualitative and quantitative

advice to the Remuneration Committee

on risk weightings.

•

Review material breaches of risk limits

and adequacy of action.

The Committee considered detailed

reviews of key factors in the external

regulatory and macroeconomic landscape,

conducting a review of topics including

climate change risk, operational resilience

and the impact of the Russian invasion

of Ukraine.”

Julie Hopes

Chair, Risk Committee

The Committee’s Terms of Reference

were reviewed during the year (approved

by the Board on 27 January 2023) and

are available on our corporate website

(www.corporate.saga.co.uk/about-us/

governance).

Committee evaluation

An evaluation of the Committee’s

eﬀectiveness took place during the year,

as part of the Board eﬀectiveness review

(for details, see page 83).

The review indicated that there had been

some improvement in risk management

and controls and that matters were being

escalated from subsidiaries in an intelligent

and thoughtful way. It was agreed that

robust and thorough discussion took place

at the Committee with an appropriate level

of challenge. The focus for 2023/24 will be

on strengthening and embedding risk

appetite statements and further

improving the level of risk maturity within

the Group.

Committee composition and attendance

Members (all are independent

Non-Executive Directors

Member

since

Max. possible

meetings

Attendance

Julie Hopes (Chair)

4 Apr 19

5

5

Gemma Godfrey

1

17 Nov 22

1

1

Gareth Hoskin

29 May 14

5

4

Orna NiChionna

2

4 Apr 19

4

4

Management and

reporting

c.40%

Risk strategy, policy

and appetites

c.30%

Compliance

c.10%

In-depth reviews

c.20%

What we did during the year

Time spent on matters

1

Gemma Godfrey became a member of the Committee on 17 November 2022

2

Orna NiChionna retired as a Director on 30 September 2022

90

Saga plc

Annual Report and Accounts 2023

CORPORATE GOVERNANCE STATEMENT

![]()

The Committee reviewed the risks relating to

the performance of each business and those

arising from incidents in relation to control

failures or weaknesses. Materially signiﬁcant

risk matters were escalated from

subsidiaries to the Committee where

appropriate. We discussed these incidents in

the context of the risk framework to identify

causes, necessary actions, lessons learnt

and monitoring requirements. All business

Chief Executive Oﬃcers have taken action to

embed and comply with the new framework

in their businesses.

Risk management, compliance and

internal controls

In co-ordination with the Audit Committee,

we discussed the eﬀectiveness of the Group

risk management framework and internal

control systems, including reference to all

material ﬁnancial, operational and compliance

controls. The Committee concluded that

the internal risk and control environment

was eﬀective, with appropriate controls to

mitigate key risks operating eﬀectively. The

Group will continue to take action to enhance

the customer experience, strengthen

supplier risk management processes, embed

management actions and improve capability

and capacity across its businesses.

We recommended to the Board that the

appropriate statements could be made

conﬁrming that a robust assessment of

emerging and principal risks facing the Group

and a review of the eﬀectiveness of the risk

management process had been carried out

(see pages 62-64).

Risk strategy, policy and appetite

Changes and additions to the PRUs were

scrutinised in line with the agreed strategy

and business model and the results of this

review are shown in the Strategic Report on

pages 65-67. These formed the basis of the

scenario testing used to produce the Viability

Statement (see page 68).

Our risk management processes are

described on pages 62-64. These are

designed to manage, rather than eliminate,

the risk of failure to achieve business

objectives and can only provide reasonable,

and not absolute, assurance against material

misstatement or loss.

We reviewed the Group risk appetites and

risk framework during the year. The

Committee also reviewed the eﬀectiveness

of the risk function and considered the risk

target operating model and future roadmap.

We benchmarked progress in risk maturity

against the principles set by the Risk Coalition

and discussed the ﬁndings of an external

quality assessment conducted in partnership

with Deloitte.

We approved a Risk Charter for the Group,

setting out the purpose, authority and

responsibility of the risk management and

control function and its role within the Group.

The Committee remains focused on

mitigation of data and cyber security risk,

through overseeing the retirement of legacy

systems, review of data retention processes

and a general improvement of bench

strength across these areas. We are also

satisﬁed that the subsidiaries have adequate

controls to ensure compliance with regulation

such as the general insurance pricing

practices market study, Consumer Duty,

and operational resilience requirements

set by the FCA.

In-depth reviews

During the year, the Committee conducted

in-depth reviews into key topics relevant to

the Group’s strategy.

Operational resilience

The Committee considered the timeline for

implementation of robust operational

resilience controls as required by the Group’s

regulators. We reviewed key deliverables, the

involvement of third parties, and assurance

eﬀorts by IAA following implementation.

The focus of the Committee was on

readiness for implementation of new rules

from March 2022 onwards. We considered

the various dimensions of operational

resilience readiness, including strategy,

governance, the need for a transformation

programme and implementation of an

appropriate operating model.

A new Consumer Duty

The Committee received an update on the

Consumer Duty rules set out by the FCA

which will come into force on 31 July 2023,

including the key expectations of ﬁrms. We

listened to the planned outcomes of Saga’s

Consumer Duty programme, reviewed the

governance structure for the project, and

discussed the timeline for implementation.

The Committee supported the Group

Consumer Duty plan.

Invasion of Ukraine

Following the invasion of Ukraine by Russia in

February 2022, the Committee devoted

time to identifying the impacts of this conﬂict

on the Group, including cost inﬂation,

elevated cybercrime threat, operational

disruption and compliance with international

sanctions against the Russian state and its

co-operators.

We discussed cost inﬂation as the most

signiﬁcant short-term impact to the Group,

which exacerbated the cost of living crisis

aﬀecting the UK, and therefore inﬂuenced

behavioural habits of our existing, and

potential, customers and colleagues.

The Committee considered impacts such

as increasing fuel costs and enforced

changes to Cruise and Travel itineraries.

Climate change

The Committee reviewed the risks relating to

climate change, including both physical risks

associated with the direct impacts of climate

change, and the transition risks arising from

the adjustment to a low-carbon, sustainable

economy. We considered the high level of

uncertainty around climate change risk,

and the associated impacts to operations,

business sustainability and reputation.

We discussed the regulatory requirements

around climate risk management faced by

Saga, including compliance with the

recommendations of the Task Force on

Climate-Related Financial Disclosures.

We also considered the embedding of

climate-related risk management across

the Group going forward.

Since the year end, the Committee reviewed

the Group’s ﬁve-year plan through a risk

management lens, including the strategic

risks associated with the plan. We considered

customer impacts and our reputation among

stakeholders, including our shareholders and

regulators. Business actions were reviewed

against risk appetite and tolerance, and we

concluded that, where scenarios were

outside of risk appetite, the mitigating actions

were appropriate.

Julie Hopes

Chair, Risk Committee

Saga plc

Annual Report and Accounts 2023

91

Strategic report

Financial statements

Additional information

Governance

![]()

Annual Statement

The Committee’s responsibilities

•

Set and monitor the Remuneration

Policy (the

Policy

) for senior executives,

considering relevant legal and regulatory

requirements and all relevant factors to

ensure alignment with delivery of value

over the long term.

•

Determine and monitor remuneration

packages for Executive Directors, the

Chairman and senior management.

•

Work with the Nomination Committee

regarding workforce structure, reward

incentives and conditions.

•

Review workforce remuneration and

incentive programmes to encourage

desirable culture, behaviour and

responsible risk taking.

The Committee continued to focus on retention and

incentivisation of our leaders to support the turnaround

of the business, with the goal of sustained performance,

as well as endorsing recommendations to support

colleagues with cost of living pressures.”

Eva Eisenschimmel

Chair, Remuneration Committee

•

Determine all aspects of share-based

incentive arrangements.

•

Review and administer colleague

share schemes.

•

Set key performance indicators (

KPIs

)

for the Annual Bonus Plan and

long-term incentives.

•

Prepare a Directors’ Remuneration

Report annually.

The Remuneration Committee’s Terms

of Reference were reviewed during the

year (approved by the Board on

27 January 2023) and are available on

our corporate website (www.corporate.

saga.co.uk/about-us/governance).

Committee evaluation

An evaluation of the Committee’s

eﬀectiveness took place during the year,

as part of the Board eﬀectiveness review

(for details, see page 83).

The review indicated that there had been

structured and focused discussion which

had resulted in a revised Policy which was

seen as a signiﬁcant achievement in a

challenging environment. The focus for

2023/24 will be on ensuring that the policy

is monitored eﬀectively.

Contents

92

Annual Statement

96

Remuneration at a glance

98

Annual Report on Remuneration

98

Single total figure of remuneration

99

Annual bonus outcomes

103

Scheme interests awarded

104

Directors’ shareholdings

105

Wider workforce pay policies

110

Shareholder voting at the Annual

General Meeting (

AGM

)

111

Directors’ Remuneration Policy

122

Compliance with UK Corporate

Governance Code

Committee composition and attendance

Members (all are independent

Non-Executive Directors)

Member

since

Max. possible

meetings

Attendance

Eva Eisenschimmel (Chair)

4 Apr 19

8

8

Julie Hopes

4 Apr 19

8

8

Orna NiChionna

1

29 May 14

6

6

Gemma Godfrey

2

17 Nov 22

2

2

Peter Bazalgette

2

17 Nov 22

2

2

Remuneration Policy

c.15%

Regulatory

developments

c.10%

Senior management

remuneration

c.25%

Share schemes

c.30%

Colleague compensation

and beneﬁts structure

c.20%

What we did during the year

Time spent on matters

1

Orna NiChionna retired as a Director on 30 September 2022

2

Gemma Godfrey and Peter Bazalgette both joined the Remuneration Committee on 17 November 2022

92

Saga plc

Annual Report and Accounts 2023

DIRECTORS’ REMUNERATION REPORT

![]()

Dear shareholder,

I am pleased to present to you the Directors’

Remuneration Report for the year ended

31 January 2023 which has been approved

by both the Remuneration Committee

(the

Committee

) and the Board.

In 2022/23, the Committee continued

to focus on retention and incentivisation

of our leaders to support the turnaround

of the business, with the goal of sustained

performance, as well as endorsing

recommendations to support colleagues

with cost of living pressures.

Rising to the challenges

This year, the external environment has

continued to pose challenges given the

eﬀects of the pandemic, the Russian invasion

of Ukraine and the subsequent sharp rise in

fuel prices. Despite this, I am pleased to

report that Saga returned to an Underlying

Proﬁt Before Tax

1

, as we were able to resume

more normal Cruise and Travel operations in

the second half of the year. This resilient

performance demonstrates that our Cruise

and Travel businesses have emerged well

from this challenging environment.

Our ocean cruise ships delivered our target

load factor and per diem and forward sales

for 2023/24 are strong.

Looking ahead, more of our customers are

beginning to book their holidays again and

our Travel businesses are gearing up their

operations. Our Insurance business has had

to adapt to signiﬁcant regulatory changes

and high levels of inﬂation in the cost of

insurance claims, both of which continue

to impact the entire industry. We have

maintained our pricing discipline and have

recently begun expanding our product range

to meet a wider range of customer needs.

As well as growing our Cruise and Travel

businesses again, the Leadership Team will

also focus on developing Saga’s personal

ﬁnance and wealth management services

in a newly formed business unit called Saga

Money. We are investing in a new digital media

business as well as in online digital community

platforms that will encourage our customers

to join a range of new Saga activities several

times a week.

In summary, there have been many pressures

that we have faced in 2022/23 and continue

to face as we progress into 2023/24, but with

our drive and breadth of skills, we have the

capability to overcome these challenges and

progress towards a successful future.

Company performance for the

2022/23 financial year

The implementation of our strategy

(as outlined on pages 22-25) has been

measured against the KPIs set out below:

•

Underlying Profit Before Tax

1

increased

by £28.2m to £21.5m.

•

Net Debt

1

, at 31 January 2023, of £711.7m,

£17.3m lower than 31 January 2022.

•

Motor and home insurance retention of

83.8%, 1.0 ppt ahead of 2021/22.

•

Cruise load factor of 75% for 2022/23,

compared with 68% in the prior year.

•

Cruise per diem of £318 for 2022/23,

compared with £299 in 2021/22.

•

Colleague engagement increased to

8.0 out of 10, compared to 7.7 in 2021/22.

Changes to the Board

On 3 January 2023, Steve Kingshott joined

the Board as the Chief Executive Oﬃcer

(

CEO

) of Insurance, following the signiﬁcant

contribution he has made since joining Saga

in November 2021. The remuneration

arrangements for Steve are in line with

the Policy.

The Board was additionally pleased to

welcome Peter Bazalgette, Gemma Godfrey

and Anand Aithal, all of whom joined on

1 September 2022 as Non-Executive

Directors bringing relevant experience

and fresh perspective. They will be paid fees

in line with the current approach for all

Non-Executive Directors.

On 30 September 2022, Orna NiChionna

stepped down from the Saga Board. Orna

had served as a Non-Executive Director on

the Board since May 2014. I would personally

like to thank Orna for her signiﬁcant

contribution to Saga over this period.

Peter Bazalgette was appointed

Senior Independent Director to succeed

Orna NiChionna.

2022 Policy review

While under the normal three-year Policy

cycle, shareholder approval for a binding

policy would have been sought at the 2023

AGM, the Committee consulted with

shareholders in the early part of 2022 and

presented a new Policy at the AGM held in

July 2022. Full details of this Policy were set

out in the Notice of AGM, but I am including

these here for ease of reference. In summary,

we introduced a new Saga Transformation

Plan (

STP

) and, at the same time, reduced the

value of awards under the existing Restricted

Share Plan (

RSP

) by 20%. The rest of the

Policy was broadly unchanged from that

which had operated previously.

The key reasons for the change were:

•

to provide an increased focus on

retention and incentivisation for the

most influential leaders;

•

to support the turnaround of the business

with the goal of sustained performance and

share price growth following the period

of market uncertainty and the strategic

challenges the business has faced; and

•

to maintain a link to the delivery of the

core strategic imperatives and financial

KPIs of the business.

The key changes to the Policy were:

Introduction of the STP

•

Five-year performance period and

five-year vesting period with 50% released

immediately, 25% released after a

one-year holding period and 25% released

after a two-year holding period. The award

therefore has a seven-year term overall.

•

Qualifying hurdle (the

Hurdle

) of £6.00

shareholder value (including dividends)

over the period of the plan. Participants

will only share in any value once that

threshold has been exceeded.

•

If the Hurdle is achieved, participants will

be allocated 12.5% of this excess value

(

STP Pool

) up to a limit of 10% of the

issued share capital of the Company

(including other share plans).

•

17.5% of the STP Pool will be allocated to

the Group CEO, 10.5% will be allocated to

the Group Chief Financial Officer (

CFO

)

and 8.0% to the CEO of Insurance. The

remainder of the pool will be allocated

in a company-wide plan between

other key executives and the wider

colleague population.

•

A cap will apply to the value of the total

amount vesting under the STP of £15.0m

for the Group CEO, £9.2m for the Group

CFO and £6.9m for the CEO of Insurance.

The total STP Pool is capped at £83m.

These levels are only achievable in the

event that the shareholder value exceeds

c.£10.70, which would mean a market

capitalisation in excess of £1.5bn.

•

A strong governance framework will

operate for the awards, which will include:

–

Committee application of discretion to

adjust the vesting outcome to reflect

underlying performance;

–

specific malus and clawback provisions,

which together apply over a

seven-year period;

–

regular monitoring of the progress

of the plan by the Committee; and

–

annual review by the Internal Audit

and Assurance Director.

1

Refer to the Alternative Performance Measures glossary on page 209 for definition and explanation

Saga plc

Annual Report and Accounts 2023

93

Strategic report

Financial statements

Additional information

Governance

DIRECTORS’ REMUNERATION REPORT

![]()

Changes to the RSP

•

The RSP will continue to be granted

annually, vesting after three years with an

additional two-year holding period after

vesting of each tranche.

•

There will, however, be a 20% reduction

at award level to reflect the introduction

of the STP.

Salary increases for 2022/23

Both Euan Sutherland and James Quin were

awarded salary increases of 2.5% for the

ﬁnancial year 2022/23, aligned with the

all-colleague increase at the start of the year.

During the year, the impact of the cost of living

crisis on the all-colleague group led us to also

award a 5.0% pay increase on 1 December

2022 which was brought forward from

February 2023, for all colleagues below our

Senior Leadership Team. In addition, we made

a lump sum payment in September 2022 to

colleagues below the Senior Management

Team as well as a further lump sum payment

in February 2023. These steps were not

extended to the Executive Directors.

2022/23 bonus

The assessment of annual performance for

the Executive Directors is 70% based on

business performance against a scorecard

of ﬁnancial targets and the remaining 30%

is based on their achievement of personal

objectives which are central to our delivery

of the new strategy and operating model.

The speciﬁc targets set are shown on

pages 100-102, together with the degree

of achievement of each.

Performance under the ﬁnancial measures

resulted in a formulaic outcome of 7.7% out

of the maximum of 70% under the ﬁnancial

element for both Euan Sutherland and

James Quin, and 5.4% for Steve Kingshott.

With regards to individual performance,

the Board reviewed Euan Sutherland’s

contribution to, and leadership of the

business, and agreed that he has performed

very strongly throughout 2022/23.

Highlights include future-prooﬁng the Cruise

business, signiﬁcantly developing the talent

within the Senior Leadership Team (

SLT

),

commercialising and growing our database

and maintaining strong colleague engagement

scores across Saga. The Committee

determined that an outcome of above target,

at 27.6% out of the maximum of 30%,

under this element of the annual bonus

was appropriate.

For James Quin, the Committee determined

that an outcome of 28.6% out of the

maximum of 30% under this element of the

annual bonus was appropriate based on his

performance in the year. Highlights of his

performance include signiﬁcantly improved

planning from both a strategic and ﬁnancial

perspective for the next ﬁve years, the reset

of overall risk and internal audit framework

to support the Saga transformation and

maintaining strong colleague engagement

scores across Saga.

For Steve Kingshott, the Committee noted

his performance in relation to key aspects

such as delivering an exceptional insurance

oﬀering to our customers, the development

and communication of the Insurance

Transformation Plan and contribution

towards the Group-wide Environmental,

Social and Governance strategy. Taking this

into account, the Committee determined

that an award of 28.0% out of the maximum

30% under this element of the annual bonus

was appropriate.

Page 99 sets out the calculation for the

2022/23 bonus which paid out at between

33% and 36% of maximum for the Executive

Directors. The Committee carefully

considered the level of bonuses achieved in

respect of the targets set for 2022/23 and

determined that no discretion would be

applied to bonus outcomes noting that these

awards represent a signiﬁcantly reduced

outcome in comparison to the previous year.

In particular, the Committee noted that there

had been a material downturn in the external

environment, which had not been visible at

the time the targets had been agreed. The

Committee felt that, although the ﬁnancial

targets had become extremely challenging to

achieve, the re-setting of the targets and/or

the exercise of upwards discretion was not

appropriate. The Committee considered

that the performance of the management

team had been very strong, notwithstanding

the additional challenges faced during the

year, and that the payment of bonuses at the

level derived from the formulaic out-turn

remained appropriate.

Euan Sutherland will receive a bonus of

£385,587. James Quin will receive a bonus

of £200,045. Steve Kingshott will receive a

bonus of £13,937 to reﬂect the one month

of the ﬁnancial year since he was appointed

to the Board.

In line with our approved Policy, all bonus

awards are paid one-third in deferred shares

and two-thirds in cash.

Where time was allocated during

the year – matters discussed,

decisions made, and actions taken

•

Approved Executive Director and

Executive Leadership Team (

ELT

) salary

increases for 2022/23.

•

Approved the business and personal

metrics for the 2022/23 annual bonus.

Details of the personal objectives for the

Executive Directors can be found on

pages 100-102.

•

Completed the Policy review and

subsequently introduced the STP.

•

Made grants under the STP.

•

Made grants under the RSP for the

ELT and SLT.

•

Reviewed and agreed the compensation

package for the new Executive Director,

the CEO of Insurance, Steve Kingshott.

•

Reviewed progress against the actions to

reduce our gender pay gap and discussed

the Company’s wider diversity, equity and

inclusion strategy.

•

Noted the voting results on our

Remuneration Report and Policy at the

2022 AGM and continued our

constructive dialogue with shareholders.

•

Determined the level of bonus awards

for 2022/23.

•

Discussed how the Committee would

review wider workforce pay and ensure

alignment of incentives throughout the

Company with its culture and strategy.

Annual Statement continued

94

Saga plc

Annual Report and Accounts 2023

DIRECTORS’ REMUNERATION REPORT

![]()

Wider workforce considerations

In making decisions on executive pay, the

Committee considers wider workforce

remuneration and conditions, as outlined

on pages 105-106.

We continue to be as focused on our

colleagues as we are on our customers, and

we review our reward, beneﬁts and careers

package to ensure we remain competitive in

the market. We continue to engage with

colleagues on executive reward matters

through our People Committee, which

I attend regularly. Details of our People

Committee can be found on page 41.

We believe that colleagues throughout the

Company should be able to share in the

success of the Company and to enable this,

a proportion of the STP Pool will be available

for distribution to all colleagues.

As part of our commitment to fairness,

this report contains details of the pay and

conditions of our wider workforce, the

cascade of incentives throughout our

business and our Group CEO to colleague

pay ratio. Details of Saga’s gender pay

report can be found on our website

(www.saga.co.uk/gender-pay-review).

Shareholder consultation and

looking ahead

As noted above, the Committee undertook

extensive consultation with shareholders in

the lead up to the 2022 AGM and ahead of

the adoption of the new Policy.

At the 2022 AGM, shareholders supported

both the Directors’ Remuneration Report

and the Directors’ Remuneration Policy with

a voting outcome of 79.96% and 79.74%

respectively. While I am pleased that the

majority of shareholders supported the

resolutions, we believe it is important to

understand the reasons behind the

votes against.

Prior to the AGM, I wrote to our 20 largest

shareholders in order to gain an

understanding of their views on the proposed

Policy. I was able to enter into a dialogue with

six of these in order to clarify the rationale

and design principles of our proposed

approach. The Committee appreciates,

and values, the time taken by shareholders

who expressed their views. We recognise

that the negative views expressed in relation

to the Remuneration Report largely centred

on the alignment of bonus payouts to the

Company’s overall performance and broader

shareholder experience and also to the salary

positioning for Executive Directors. With

respect to the Policy, views were primarily

connected to the introduction of the STP

alongside the RSP, despite the RSP being

scaled back by 20%.

The Committee considers the full internal

and external context when determining how

to implement the Policy. Following this

valuable exchange with shareholders, the

Committee acknowledges the disappointing

shareholder experience, while balancing this

with the vital need to retain and motivate key

executives in order to deliver the planned

multi-year transformation. We believe that

the positioning of salaries, the deployment of

short-term incentives (bonuses paid part in

cash and part in shares) and the RSP

(awarded in Saga shares), reﬂects the level of

leadership talent required, complexity of the

business and responsibility of the roles.

With respect to the introduction of the STP,

the Committee feels that the reward

approach is fully aligned to the delivery of

Saga’s sizeable transformation strategy. In

particular, the STP will only deliver reward to

executives following a very signiﬁcant

improvement in our share price, with a

commensurate return to our shareholders.

The Committee appreciates the valuable

feedback from shareholders and will continue

its constructive dialogue with them and seek

to incorporate this feedback into its future

remuneration decisions.

Conclusion

I hope you ﬁnd the information contained

in this report helpful, thoughtful and clear.

I am always happy to hear from the

Company’s shareholders, and you

can contact me at any time at

eva.eisenschimmel@saga.co.uk if you have

any questions or comments on this report.

Eva Eisenschimmel

Chair, Remuneration Committee

Saga plc

Annual Report and Accounts 2023

95

Strategic report

Financial statements

Additional information

Governance

![]()

Remuneration at a glance

On 13 July 2022, the third RSP award was granted to the Group CEO and Group CFO. Details of the award are set out below.

Director

Basis of award

Date of grant

Number of

shares granted

Face value

per share

5

Total face value

of award

Group CEO

Euan Sutherland

80% of salary

13 July 2022

333,300

£1.748

£582,610

Group CFO

James Quin

68% of salary

13 July 2022

171,458

£1.748

£299,710

#### 2022 RSP awards granted

The table sets out the shareholdings of the Executive Directors at 31 January 2023. Further detail is set out on page 104.

Director

Shareholding

requirement

(% of salary)

Shares owned

outright

(% of salary)

6,7

Shares subject to continued

employment holding periods

(% of salary)

7,8

Group CEO

Euan Sutherland

250%

20%

147%

Group CFO

James Quin

200%

6%

122%

CEO of Insurance

Steve Kingshott

200%

–

47%

#### Shareholding of the Executive Directors

1

All colleagues received a 2.5% increase in base pay in February 2022 with colleagues below senior leadership receiving a further increase of 5.0% in December 2022

2

Deferred bonus and RSP awards both vest after three years

3

The final value of the 2019 LTIP award had not been confirmed at the time the 2022 report was drafted and therefore was not included in the 2021/22 single figure

last year. The final vesting of the 2019 LTIP was confirmed as 10% of maximum and therefore the 2021/22 single figure has been restated

4

For Steve Kingshott, remuneration shown is pro-rated for one month, since joining the Board on 3 January 2023

5

Represents the share price on the day prior to grant

6

Represents actual shares owned at 31 January 2023

7

Based on a closing share price of 186.3p at 31 January 2023 and the year-end salaries of the Executive Directors

8

Represents unvested RSP awards and annual bonus deferred share awards, as well as LTIP awards in the two-year holding period (included on a net of tax basis)

Total spend

on pay

£132.0m

2021/22 – £118.3m

2020/21 – £130.3m

2019/20 – £125.6m

Group CEO pay ratio

to the median colleague

56:1

2021/22 – 76:1

2020/21 – 76:1

2019/20 – 41:1

General increase

for all colleagues

7.5%

1

2021/22 – 1.5%

2020/21 – 1.5%

2019/20 – 2.0%

#### Remuneration in the Group

#### 2022/23 Total single figure remuneration

Steve Kingshott

⁴

CEO of Insurance (£)

n/a

50,360

Euan Sutherland

Group Chief Executive

Oﬃcer (

CEO

) (£)

2,401,273

1,753,093

James Quin

Group Chief Financial

Oﬃcer (

CFO

) (£)

1,322,094

980,142

2022/23

2021/22

2022/23

2021/22

2022/23

2021/22

Salary

728,262

710,500

440,750

430,000

33,333

n/a

Benefits

12,938

12,889

13,192

13,143

1,090

n/a

Pension

43,696

42,630

26,445

25,800

2,000

n/a

Bonus paid in cash

257,058

606,625

133,364

310,424

9,291

n/a

Bonus deferred in shares

2

128,529

303,312

66,681

155,212

4,646

n/a

Long-term Incentive Plan (

LTIP

)

3

–

14,817

–

22,015

n/a

n/a

Restricted Share Plan (

RSP

)

2

582,610

710,500

299,710

365,500

n/a

n/a

Total

1,753,093

2,401,273

3

980,142

1,322,094

3

50,360

n/a

96

Saga plc

Annual Report and Accounts 2023

DIRECTORS’ REMUNERATION REPORT

![]()

For 2022/23, the CEO of Insurance had a maximum bonus opportunity of 125% for his time as an Executive Director. The overall bonus

outcome is set out in the table below. Further details are set out on pages 99 and 102 in the Annual Report on Remuneration.

Performance condition

Weighting

Threshold

(20% payout)

Target

(50% payout)

Maximum

(100% payout)

Outcome achieved

(% of award)

Total Underlying Profit Before Tax

9

10.5%

–

Total Insurance Underlying Profit Before Tax

9

24.5%

–

Insurance Available Operating Cash Flow

9

17.5%

–

Private medical insurance policy sales

3.5%

72%

Motor and home retention

3.5%

52%

Motor and home new business profit per policy

3.5%

–

Motor and home renewal profit per policy

3.5%

30%

Direct share of new motor and home business

3.5%

–

Personal objectives

30%

94%

Total

100%

CEO of Insurance:

33%

#### 2022/23 Annual bonus outcome for CEO of Insurance

For 2022/23, the Group CEO and Group CFO had a maximum bonus opportunity of 150% of salary and 125% of salary respectively.

The overall bonus outcome is set out in the table below. No discretion was applied to the formulaic outcome. Further details are set out

on pages 99-101 in the Annual Report on Remuneration.

Performance condition

Weighting

Threshold

(20% payout)

Target

(50% payout)

Maximum

(100% payout)

Outcome achieved

(% of award)

Underlying Profit Before Tax

9

35%

–

Net Debt

9

21%

–

Insurance motor and home retention

7%

52%

2022/23 Ocean Cruise load factor

3.5%

32%

2022/23 Ocean Cruise per diem

3.5%

83%

Personal objectives

30%

Group CEO: 92%

Group CFO: 96%

Total

100%

Group CEO: 35%

Group CFO: 36%

#### 2022/23 Annual bonus outcome for the Group CEO and Group CFO

9

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

Saga plc

Annual Report and Accounts 2023

97

Strategic report

Financial statements

Additional information

Governance

![]()

2022/23 Actual performance and remuneration outcomes

Single total figure of remuneration for Executive Directors for the 2022/23 financial year (audited)

The table below sets out the single total ﬁgure of remuneration and breakdown for each Director in respect of the 2022/23 ﬁnancial year.

Comparative ﬁgures for the 2021/22 ﬁnancial year have also been provided. Figures provided have been calculated in accordance with

Schedule 8 of The Large and Medium-sized Companies and Groups (Accounts and Reports) Regulations 2008, as amended in 2013.

Period

Salary

£

Taxable

benefits

£

Pension

£

Other

£

Total

fixed

£

Bonus

1

£

Restricted

Share

Plan

(

RSP

)

2

£

Long-term

Incentive

Plan

(

LTIP

)

3

£

Total

variable

£

Single

figure

£

Euan Sutherland

(Group CEO)

2022/23

728,262

12,938

43,696

–

784,896

385,587

582,610

–

968,197

1,753,093

2021/22

710,500

12,889

42,630

–

766,019

909,937

710,500

14,817

1,635,254

2,401,273

James Quin

(Group CFO)

2022/23

440,750

13,192

26,445

–

480,387

200,045

299,710

–

499,755

980,142

2021/22

430,000

13,143

25,800

–

468,943

465,636

365,500

22,015

853,151

1,322,094

Steve Kingshott

4

(CEO of Insurance)

2022/23

33,333

1,090

2,000

–

36,423

13,937

–

–

13,937

50,360

2021/22

n/a

n/a

n/a

–

n/a

n/a

n/a

n/a

n/a

n/a

Roger De Haan

(Non-Executive

Chairman)

2022/23

Nil

–

–

–

Nil

–

–

–

Nil

Nil

2021/22

Nil

–

–

–

Nil

–

–

–

Nil

Nil

Eva Eisenschimmel

(Non-Executive Director,

Remuneration

Committee Chair)

2022/23

73,672

–

–

–

73,672

–

–

–

–

73,672

2021/22

73,672

–

–

–

73,672

–

–

–

–

73,672

Julie Hopes

5

(Non-Executive Director,

Risk Committee Chair,

Chair of Saga Services

Limited (

SSL

) and Saga

Personal Finance (

SPF

)

Limited)

2022/23

175,088

–

–

–

175,088

–

–

–

–

175,088

2021/22

176,511

–

–

–

176,511

–

–

–

–

176,511

Gareth Hoskin

(Non-Executive Director,

Audit Committee Chair,

Chair of Acromas

Insurance Company

Limited (

AICL

))

2022/23

137,344

–

–

–

137,344

–

–

–

–

137,344

2021/22

137,344

–

–

–

137,344

–

–

–

–

137,344

Orna NiChionna

6

(Senior Independent

Non-Executive Director,

Nomination Committee

Chair)

2022/23

75,781

–

–

–

75,781

–

–

–

–

75,781

2021/22

113,672

–

–

–

113,672

–

–

–

–

113,672

Gemma Godfrey

7,8

(Non-Executive Director,

Chair of SPF)

2022/23

43,948

–

–

–

43,948

–

–

–

–

43,948

2021/22

n/a

–

–

–

n/a

–

–

–

–

n/a

Peter Bazalgette

7

(Senior Independent

Non-Executive Director,

Nomination Committee

Chair)

2022/23

43,389

–

–

–

43,389

–

–

–

–

43,389

2021/22

n/a

–

–

–

n/a

–

–

–

–

n/a

Anand Aithal

7

(Non-Executive Director,

Innovation and Enterprise

Committee Chair)

2022/23

29,030

–

–

–

29,030

–

–

–

–

29,030

2021/22

n/a

–

–

–

n/a

–

–

–

–

n/a

Annual Report on Remuneration

1

A third of the bonus award is deferred into shares vesting after three years

2

The face value on grant of the RSP awards is shown in the table above as there are no performance conditions other than underpins tested on vesting. The RSP

award vests after three years

3

The final value of the 2019 LTIP award had not been confirmed at the time the 2022 Annual Report and Accounts was drafted and therefore was not included in the

2021/22 single figure. The final vesting of the 2019 LTIP was confirmed as 10% of maximum and therefore the 2021/22 single figure has been restated in this year’s

single figure table. No value of the 2019 LTIP was attributable to share price growth. The award for James Quin vested on 12 August 2022 and the Saga middle market

quotation (MMQ) for that date was 181.1p per share giving a vested value of £22,015. The award for Euan Sutherland vested on 6 January 2023 and the Saga MMQ

for that date was 149.5p per share giving a vesting value of £14,817. In 2022/23, none of the Executive Directors had an LTIP award which was eligible to vest in the year

4

Steve Kingshott became a plc director on 3 January 2023

5

Julie Hopes held the position of Chair of SPF until 10 January 2023

6

Orna NiChionna resigned from her position as Senior Independent Non-Executive Director on 30 September 2022 with Peter Bazalgette appointed to Senior

Independent Non-Executive Director on the same date

7

Gemma Godfrey, Peter Bazalgette and Anand Aithal joined on 1 September 2022

8

Fee paid for Gemma Godfrey included significant additional time commitment during the period in respect of the transition to the role of Chair of SPF

98

Saga plc

Annual Report and Accounts 2023

DIRECTORS’ REMUNERATION REPORT

![]()

How we performed in 2022/23

Bonus (audited in conjunction with details on page 165)

The details of the performance conditions and outcomes against the targets for the annual bonus in respect of the 2022/23 ﬁnancial year are

shown in the table below. No discretion was applied to the formulaic outcome.

Saga plc bonus scorecard

Performance condition

Weighting

(based on

100% max)

Threshold

performance

required

50% Target

performance

required

Maximum

performance

required

Actual

performance

Annual bonus

value for

threshold and

maximum

performance

(% of max)

Percentage

of maximum

performance

achieved

Actual annual bonus value

achieved (% of salary)

9

Euan

Sutherland

James Quin

Underlying Profit

Before Tax

10

35%

£50m

£57.5m

£70m

£21.5m

20%

100%

–

–

–

Net Debt

10

21%

£710m

£684m

£635m

£711.7m

20%

100%

–

–

–

Insurance motor and

home retention

7%

83.0%

83.8%

85.0%

83.8%

20%

100%

52%

5.4%

4.6%

2022/23 Ocean cruise

load factor

3.5%

74%

77%

82%

75%

20%

100%

32%

1.7%

1.4%

2022/23 Ocean cruise

per diem

3.5%

£305

£312

£321

£318

20%

100%

83%

4.3%

3.6%

Personal objectives

30%

0%

100%

41.5%

35.8%

Total

100%

52.9%

45.4%

Total calculated (£)

£385,587

£200,045

Total payable (£)

£385,587

£200,045

Insurance bonus scorecard

Performance condition

Weighting

(based on

100% max)

Threshold

performance

required

50% Target

performance

required

Maximum

performance

required

Actual

performance

Annual bonus

value for

threshold and

maximum

performance

(% of max)

Percentage

of maximum

performance

achieved

Actual annual bonus value

achieved (% of salary)

9

Steve

Kingshott

11

Underlying Profit

Before Tax

10

10.5%

£50m

£57.5m

£70m

£21.5m

20%

100%

–

–

Insurance Underlying

Profit Before Tax

10

24.5%

£99m

£104m

£108m

£88.2m

20%

100%

–

–

Insurance Available

Operating Cash Flow

10

17.5%

£94m

£98.5m

£103m

£85.6m

20%

100%

–

–

Private medical insurance

policy sales

3.5%

30,000

31,875

37,500

33,981

20%

100%

72%

3.1%

Motor and home retention

3.5%

83.0%

83.8%

85.0%

83.8%

20%

100%

52%

2.3%

Motor and home new

business profit per policy

3.5%

£38.0

£41.3

£47.0

£34.8

20%

100%

–

–

Motor and home renewal

profit per policy

3.5%

£83.0

£86.8

£93.0

£84.3

20%

100%

30%

1.3%

Direct share of new motor

and home business

3.5%

55%

59%

65%

49%

20%

100%

–

–

Personal objectives

30%

0%

100%

35.1%

Total

100%

41.8%

Total calculated (£)

£13,937

Total payable (£)

£13,937

9

The annual bonus percentage achieved for each Executive Director is based on their maximum bonus potential and shown as a percentage of annual salary

10

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

11

Steve Kingshott became a Director on 3 January 2023 and therefore the bonus shown is pro-rated for one month

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Annual Report and Accounts 2023

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Additional information

Governance

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Annual Report on Remuneration continued

Individual performance assessment

The Committee assessed Executive Directors on their individual performance in the year against four key areas: culture and colleagues;

Environmental, Social and Governance (

ESG

); data and insight; and growth projects.

Details of the individuals’ achievements are set out in the tables below.

Objectives overview

Committee assessment and basis of achievement for 2022/23

Euan Sutherland

– Maximum: 30% of overall bonus. Achievement: 27.64% of overall bonus.

Culture and colleagues

• Maintain colleague

engagement

•

Launch new ways

of working model

• Strengthen

leadership capability

•

Maintained strong colleague engagement across Saga, 94% participation in our most recent colleague engagement

survey, scoring 8.0 out of 10, maintained levels from February 2022 and 0.3 higher than November 2021.

•

Successfully embedded new ways of working model for all colleagues.

•

Leadership team strengthened through the recruitment of CEOs for Media, Money and Insight alongside a Chief

Data Officer and Chief Operating Officer.

•

Significantly developed talent within the Senior Leadership Team (

SLT

) with recruitment into Insurance, Cruise and

Travel businesses.

ESG

• Future-proof

Cruise business

•

Embed ESG into

Group strategy

•

Create a diverse and

inclusive workplace

•

Role model and

promote a risk

culture and control

framework

•

Plans in place to shape our Cruise business for the next five years in line with industry regulation.

•

Group-wide ESG strategy developed.

•

Diversity, equity and inclusion (

DE&I

) strategy implemented in year.

•

The most recent colleague survey showed a strong response to our DE&I activity with a score of 8.6 out of 10.

•

Reset of overall risk and internal audit framework to support the Saga transformation. Strengthened talent within the

Risk and Internal Audit teams with new hires.

Data and insight

• Commercialise and

grow our database

• Modernise data

infrastructure

•

Build ageing insights

into new product

design

•

Establish a new

content business

•

Significant work undertaken on our data infrastructure with the launch of a new Group marketing database platform

due in the first half of 2023/24.

•

Acquisition of the Big Window to embed ageing insights into product and service design in all business units.

•

Saga Media launched.

Growth projects

•

Align Ocean and

River Cruise

•

Create new Travel

proposition

•

Recruit a new CEO

of Saga Money

• Establish pipeline

of new products

• Deliver in-year

cost targets

•

Integrated Ocean and Rivers teams to bring alignment.

•

Combined Saga Holidays and Titan Touring businesses under one Saga Travel Group.

•

New product development delivered for touring, including our private jet tours.

•

Hosted stays programme relaunched along with a new ‘Tailor-Made by Saga’ proposition, offering worldwide choice

with the Saga brand promise.

•

CEO of Saga Money recruited and joined in September 2022.

100

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DIRECTORS’ REMUNERATION REPORT

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Objectives overview

Committee assessment and basis of achievement for 2022/23

James Quin

– Maximum: 30% of overall bonus. Achievement: 28.65% of overall bonus.

Culture and colleagues

• Maintain colleague

engagement

•

Launch new ways

of working model

• Strengthen

leadership model

•

Maintained strong colleague engagement across Saga: 94% participation in our most recent colleague engagement

survey, scoring 8.0 out of 10, maintained levels from February 2022 and 0.3 higher than November 2021.

•

Successfully embedded new ways of working model for all colleagues.

•

Leadership team strengthened through the recruitment of CEOs for Media, Money and Insight alongside a Chief

Data Officer and Chief Operating Officer.

•

Significantly developed talent within the SLT with recruitment into Insurance, Cruise and Travel businesses.

ESG

• Future-proof

Cruise business

•

Embed ESG into

Group strategy

•

Create a diverse and

inclusive workplace

•

Role model and

promote a risk

culture and control

framework

•

Plans in place to shape our Cruise business for the next five years in line with industry regulation.

•

Group-wide ESG strategy developed.

•

DE&I strategy implemented in year.

•

The most recent colleague survey showed a strong response to our DE&I activity with a score of 8.6 out of 10.

•

Reset of overall risk and internal audit framework to support the Saga transformation. Strengthened talent within the

Risk and Internal Audit teams with new hires.

Data and insight

• Performance

monitoring for

strategic and financial

plans

• Creating financial

resilience

•

Building out strategic

plans for Insurance,

Travel, Money and

Innovation

•

Implemented performance monitoring with each business unit, resulting in the ability to swiftly identify any areas

of underperformance and potential emerging issues and downside risks.

•

Effective stress testing and development of financial ‘early warning’ systems; constantly refining financial

preparedness and risk analysis.

•

Much improved planning from both a strategic and financial perspective for the next five years for each business unit.

Growth projects

•

Embed a new

operating model

•

Deliver in-year cost

savings targets

•

New operating model fully embedded for Finance.

•

In-year costs savings target achieved.

•

Work is underway to create efficiencies in future years.

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Financial statements

Additional information

Governance

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Annual Report on Remuneration continued

Objectives overview

Committee assessment and basis of achievement for 2022/23

Steve Kingshott

– Maximum: 30% of overall bonus. Achievement: 28.05% of overall bonus.

Culture and colleagues

• Maintain colleague

engagement

•

Launch new ways

of working model

• Integrate Insurance

businesses (AICL,

SSL and CHMC)

• Strengthen

leadership capability

•

Maintained strong colleague engagement across Saga: 94% participation in our most recent colleague engagement

survey, scoring 8.0 out of 10, maintained levels from February 2022 and 0.3 higher than November 2021. Within the

Insurance business, colleague engagement scored 7.9 out of 10.

•

Successfully embedded new ways of working model for all colleagues.

•

Embedded new operating model for Insurance with a customer, growth, forward-looking and outward-focused mindset.

•

Significantly developed talent within the Insurance SLT.

ESG

• Future-proofing

Insurance business

•

Embedding ESG into

Insurance strategy

•

Creating a diverse

and inclusive

workplace

•

Role model and

promote a risk

culture and control

framework

•

ESG activity mapped and aligned to Group-wide ESG strategy.

•

DE&I strategy implemented in year, including colleague diversity forums. The most recent colleague survey showed

a strong response to our DE&I activity with a score of 8.6 out of 10 across Saga and 8.8 out of 10 within Insurance.

•

Strengthened talent within the Risk team with recruitment of Insurance Risk Director.

Data and insight

•

Build ageing insights

into Insurance

business

• Optimising current

customer relationship

marketing (

CRM

)

capabilities

• Establish effective

data and analytics

operating model

•

Developed a culture which puts insight into older people at the heart of the Insurance business and delivers an

exceptional Insurance offering to Saga customers true to that insight.

•

Using ageing insights from the Big Window to inform product and service design.

•

CRM activity and infrastructure developed, driving an increased marketable database and enabling use of data

sources and analytics capability across Pricing, Product, Marketing and Servicing. Quotes increased by 38%,

with the cost per quote reducing by 24%.

•

Data and analytics operating model defined to maximise Insurance capabilities.

Growth projects

• Deliver measures

to attain 2022/23

financial plan

• Progress product

sourcing direction

• Achieve in-year

cost targets

• Develop future

operating model

•

Short-term measures delivered including cross sell, pricing, marketing and service delivery improvements.

•

Product sourcing progressed.

•

Insurance Transformation Plan developed and communicated.

102

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DIRECTORS’ REMUNERATION REPORT

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Scheme interests awarded during the financial year (audited)

RSP

On 13 July 2022, the third RSP award was granted to the Group CEO and Group CFO. Details of the award are set out below.

Director

Award type

Basis of award

Date of grant

Date of vesting

Number of

shares granted

Face value

per share

12

Total face value

of award

Group CEO

Euan Sutherland

Nil-cost options

80% of salary

13 July 2022

13 July 2025

333,300

£1.748

£582,610

Group CFO

James Quin

Nil-cost options

68% of salary

13 July 2022

13 July 2025

171,458

£1.748

£299,710

Deferred Bonus Plan (

DBP

)

On 28 April 2022, the deferred element of the executive annual bonus award was granted to the Group CEO and Group CFO. Details of the

award are set out below.

Director

Award type

Award

(% of salary)

Number of

shares granted

Face value

per share

12

Total face value

of award

End of

deferral period

Group CEO

Euan Sutherland

Deferred shares

42.7%

124,717

243.20p

303,312

28 April 2025

Group CFO

James Quin

Deferred shares

36.1%

63,820

243.20p

155,212

28 April 2025

Saga Transformation Plan (

STP

)

STP awards were granted to Executive Directors in July 2022. The award gives Executive Directors the opportunity to share in a proportion

of the total value created for shareholders above a qualifying hurdle (the

Hurdle

) of £6.00 shareholder value (including dividends) over the

period of the plan (equivalent to a market capitalisation of £842m). Participants will only share in value once that threshold has been exceeded.

The total value created above the Hurdle refers to the increase in market capitalisation above £842m.

The Executive Directors will receive the right, at the end of the performance period, to share awards with a value representing a portion of the

level of the Company’s shareholder value above the Hurdle. The Executives will share in the value and be allocated 12.5% of this excess value

(

STP Pool

) up to a limit of 10% of the issued share capital of the Company (including awards under other share plans).

The percentage of the STP Pool that each Executive Director is entitled to is set out in the table below. Note that a cap will apply to the value of

the total amount vesting under the STP of £15.0m for the Group CEO, £9.2m for the Group CFO and £6.9m for the CEO of Insurance but this

will only be relevant in the event that the Company share price exceeds c.£10.90.

Name

Award type

Share of

STP Pool

Date of grant

Performance

period

Value of

award at

grant

Minimum level of

performance

Group CEO

Euan Sutherland

Conditional

17.5%

7 July 2022

Five years

–

For performance in line

with the Hurdle

(i.e. threshold performance),

no value will be shared with

participants, i.e. participants

will only share in the value

created where performance

exceeds the Hurdle

Group CFO

James Quin

Conditional

10.5%

7 July 2022

Five years

–

CEO of Insurance

Steve Kingshott

Conditional

8.0%

7 July 2022

Five years

–

The performance period of the STP is ﬁve years, at which point performance will be tested against the stretching Hurdle. If the Hurdle is met,

and the risk review conﬁrms that no inappropriate behaviour or decision-making has occurred, any shares awarded will vest and 50% of them

will be released immediately. After a one-year holding period, a further 25% will be released and after a two-year holding period, the ﬁnal 25%

will be released.

For the full terms of the STP, refer to the Notice of the 2022 Annual General Meeting which can be found on our corporate website

(www.corporate.saga.co.uk/media/1573/saga-plc-agm\_notice\_of\_meeting.pdf).

12

Represents the share price on the day prior to grant

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Annual Report and Accounts 2023

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Additional information

Governance

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Annual Report on Remuneration continued

Directors’ share interests (audited)

The following table and chart set out the equity interests held by the Executive and Non-Executive Directors:

Unvested nil-cost options held

Director

Shareholding

requirement

(% salary)

13

Current

shareholding

(% salary)

Shares

counting

towards

shareholder

requirements

14

Beneficially

owned

LTIP

nil-cost

options

subject to

performance

conditions

RSP

nil-cost

options not

subject to

continued

service

Deferred

bonus

nil-cost

options

subject to

continued

service

Other

awards

Vested but

unexercised

nil-cost

options held

Unvested SIP

shares not

subject to

performance

conditions

Shareholding

requirement

met?

Executive Directors

Euan Sutherland

250%

147%

573,844

77,598

–

716,389

209,613

–

9,911

212

No

James Quin

200%

122%

288,279

14,825

–

363,834

138,993

–

12,723

212

No

Steve Kingshott

200%

47%

100,636

–

–

137,299

52,580

–

–

–

No

Non-Executive Directors

15

Roger De Haan

–

–

– 37,196,970

–

–

–

–

–

–

n/a

Eva Eisenschimmel

–

–

–

4,288

–

–

–

–

–

–

n/a

Julie Hopes

–

–

–

4,419

–

–

–

–

–

–

n/a

Gareth Hoskin

–

–

–

19,018

–

–

–

–

–

–

n/a

Orna NiChionna

–

–

–

3,027

–

–

–

–

–

–

n/a

Gemma Godfrey

–

–

–

12,438

–

–

–

–

–

–

n/a

Peter Bazalgette

–

–

–

212,249

–

–

–

–

–

–

n/a

Anand Aithal

–

–

–

24,500

–

–

–

–

–

–

n/a

Executive Directors are required to build up their shareholdings over a reasonable amount of time, which would normally be ﬁve years, and

then subsequently hold a shareholding equivalent to a percentage of base salary. The number of shares in which current Directors had a

beneﬁcial interest, and details of long-term incentive interests at 31 January 2023 are set out below:

E

uan Sutherland

(

% of salary)

J

ames Quin

(

% of salary)

977,271 shares

473,162 shares

573,844 shares

288,279 shares

Value of/gain on interests over shares

(i.e. unvested awards subject to

performance conditions)

Value of/gain on interests over shares

(i.e. unvested awards subject to

performance conditions)

Current shareholding

13

(as per table above)

Current shareholding

13

(as per table above)

Shareholding

requirement

Shareholding

requirement

0 shares

0 shares

0%

50%

100%

150%

200%

250%

300%

0%

50%

100%

150%

200%

250%

300%

Steve Kingshott

(

% of salary)

429,415 shares

100,636 shares

Value of/gain on interests over shares

(i.e. unvested awards subject to

performance conditions)

Current shareholding

13

(as per table above)

Shareholding

requirement

0 shares

0%

50%

100%

150%

200%

250%

300%

13

Shareholding requirements are those that were in existence throughout the course of the year and at 31 January 2023

14

The number of shares counting towards the shareholding requirement is calculated by summing beneficially owned shares with unvested nil-cost options which

are not subject to performance conditions, on a net of tax basis as well as any vested but unexercised options on a net of tax basis. The MMQ share price of 186.3p

at 31 January 2023 has been used for the purpose of calculating the current shareholding (i.e. value of beneficially owned shares and value of/gain on interests over

shares) as a percentage of salary. Unvested LTIP shares and options do not count towards satisfaction of the shareholding guidelines

15

Values not calculated for Non-Executive Directors as they are not subject to shareholding requirements

104

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DIRECTORS’ REMUNERATION REPORT

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Taxable benefits

The taxable beneﬁts for all Executive Directors are in line with our wider workforce policies. Euan Sutherland, James Quin and Steve Kingshott

receive private medical insurance and a company car.

Pension entitlements

Pension contributions for all Executive Directors are aligned with those of the majority of colleagues (6% of salary). No Executive Director

receives an entitlement under a deﬁned beneﬁt plan.

Payments for loss of office (audited)

There were no payments for loss of oﬃce in 2022/23.

Payments to past directors (audited)

As previously disclosed in the 2021 and 2022 Annual Report and Accounts, Cheryl Agius, the former CEO of Insurance, stepped down from

the Board of Directors for personal reasons. Her leaving arrangements, which were fully disclosed in the 2021 Annual Report and Accounts,

included buyout awards in respect of long-term incentives forfeited from her previous employer. These awards, which were granted on

1 June 2020 and pro-rated to reﬂect the period from the award date to the termination date, vested at their normal vesting dates subject

to the terms of the buyout agreement.

During the period ending 31 January 2023, element 2 of the buyout award vested on 16 April 2022. The table below sets out the number of

shares vested for the former CEO of Insurance.

Award

Pro-rated number of

Saga shares subject

to the option

Legal & General

Performance

Share Plan

performance

Number of Saga

shares vesting

Value of

Saga shares

vesting (£)

16

Buyout element 2

Awarded

18,797

82.9%

25,134

43,859

Maximum

30,319

Fees retained for external non-executive directorships

Executive Directors may hold positions in other companies as non-executive directors and retain the fees.

Euan Sutherland is a non-executive director of Britvic plc for which he received a fee of £60,025 in 2022/23. James Quin and Steve Kingshott

do not hold any external directorships.

Governance of remuneration

Wider workforce

For the Committee to review the wider workforce pay, policies and incentives, reports are regularly considered at Committee meetings,

setting out key details of remuneration throughout the Company. Alongside its review of the wider workforce remuneration, the Committee

considers the approach applied to the Executive Directors and senior management. In particular, the Committee is focused on ensuring the

approach to the remuneration of the Executive Directors and senior management is consistent with that applied to the wider workforce.

The table summarises some of the key workforce reward elements that are regularly discussed by the Committee:

Bonus

Bonus schemes contain both financial and personal measures. A financial scorecard is used for all colleagues at Saga

linked to their business unit, including Executive Directors. Malus and clawback are in place for the colleagues in our SLT.

Other incentive

schemes

Incentive arrangements that are paid more frequently are also operated in our contact centres. These incentive

schemes are reviewed regularly to ensure best practice and market alignment. The method of calculation and

frequency of payment varies, depending on business area and product.

Base pay

All colleagues received an increase of 2.5% of base pay in February 2022 with all colleagues below SLT receiving an

additional increase of 5.0% in December 2022, brought forward from February 2023 to support colleagues with the

rising cost of living.

National living wage

Saga continues to be committed to paying above national living wage for all UK colleagues and, in 2022, tracked above

this at the voluntary real living wage.

RSP

RSP awards are granted across senior leadership at Saga. Eligible colleagues received an RSP grant in 2022, ranging

from 20% to 50% of salary.

Share Incentive Plan

(

SIP

)

We continue to promote our SIP, so that all colleagues can invest in the Company’s success. The plan enables colleagues

to purchase shares through payroll.

Pension

Saga operates a single defined contribution Master Trust arrangement with Aviva following the closure of both the

defined benefit scheme and the previous defined contribution scheme on 31 October 2021. At 31 January 2023, there

were 2,578 colleagues in this scheme.

The Committee Chair engages regularly with the People Committee, gaining regular feedback and outlining executive remuneration.

Feedback from this engagement is then shared with the Committee. Further details of the People Committee can be found on page 41.

16

The value for element 2 of the buyout award is based on the Company’s share price of 174.5p, being the share price on 11 August 2022

Saga plc

Annual Report and Accounts 2023

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Additional information

Governance

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Annual Report on Remuneration continued

Competitive pay and cascades of incentives

Organisational level

Number of

colleagues

17

Range of

bonus

(% of salary)

Maximum

proportion of

bonus payable

in cash

Minimum

proportion

of bonus

deferrable

in shares

Range of

RSP award

(% of salary)

SIP

Group CEO

1

150%

67%

33%

80%

Yes

Group CFO

1

125%

67%

33%

68%

Yes

CEO of Insurance

1

125%

67%

33%

60%

Yes

Executive Leadership Team

10

100%

67%

33%

40%

Yes

Senior Leadership Team

46

40-80%

100%

–

18

20-40%

Yes

Senior Management Team

200

10-40%

100%

–

n/a

Yes

Other bonused colleagues

1,730

2.5-7.5%

100%

–

n/a

Yes

Other non-bonused colleagues

2,075

n/a

n/a

n/a

n/a

Yes

Pay comparisons

Group CEO ratio

Our Group CEO to average colleague pay ratio for 2022/23 is 56:1. To give context to this ratio, we included a chart below which tracks the

CEO to average colleague pay ratio since 2014/15 alongside Saga’s total shareholder return (

TSR

) performance since the Company was listed

in 2014. We also show this against the performance of the FTSE 250 during the same time span.

Jan-14

TSR rebased to 100 on Initial Public Oﬀering (

IPO

)

Jan-15

Jan-16

258:1

78:1

116:1

40:1

48:1

41:1

76:1

76:1

56:1

Jan-17

Jan-18

Jan-19

Jan-20

Jan-21

Jan-22

Jan-23

200

Saga TSR

150

100

50

0

FTSE 250 TSR

Group CEO average employee pay ratio

The Committee considers that the FTSE 250 is the appropriate index because the Company was a long-standing member of this index since

the IPO and has strong aspirations to re-join in the future. This graph has been calculated in accordance with the Financial Conduct Authority

Listing Rules.

It should be noted that the Company listed on 23 May 2014 and therefore only has a listed share price for the period of 23 May 2014 to

31 January 2023.

In summary, there has been signiﬁcant volatility in Group CEO pay, and we believe that this is caused by the factors set out below. Please note

that, before 2020/21, pay for Lance Batchelor (former Group CEO) has been used for this calculation.

•

Our Group CEO’s pay is made up of a higher proportion of incentive pay than that of our colleagues, in line with the expectations of our

shareholders and accepted market practice for senior executive roles. This introduces a higher degree of variability in pay each year,

which, in turn, affects the ratio.

•

The value of long-term incentives, which measure performance over three years, is disclosed in the year they vest, which increases the

Group CEO’s pay in that year, again impacting the ratio.

•

Long-term incentives are provided in shares, and therefore any movement in share price over the three years magnifies the impact

of a long-term incentive award vesting.

•

We recognise that the ratio is driven by the different structure of pay for our Group CEO versus that of our colleagues, as well as the

make-up of our workforce. This ratio varies between businesses in the same sector. What is important from our perspective is that this

ratio is influenced only by the differences in structure, and not by divergence in fixed pay between the Group CEO and wider workforce.

Where the structure of remuneration is similar, as for the ELT and the Group CEO, the ratio is much more stable over time.

17

Colleagues at 31 January 2023

18

Colleagues in the SLT within Insurance also receive one-third of their bonus in deferrable shares

106

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DIRECTORS’ REMUNERATION REPORT

![]()

Colleague and Executive Committee ratios

The table below sets out the total remuneration received by the Group CEO using the methodology applied to the single total ﬁgure of

remuneration. The Committee believes that the remuneration payable in its earlier years, as a private company, to the Executive Chairman

does not bear comparative value to that which has been, and will be paid to, the Group CEO and has therefore chosen only to disclose

remuneration for the Group CEO:

Group Chief Executive Officer

2015/16

2016/17

2017/18

2018/19

2019/20

2020/21

2021/22

2022/23

Total single figure

£1,600,287

£2,490,617 £1,025,146

19

£1,191,743

£1,062,887

£2,118,471 £2,401,273

20

£1,753,093

Annual bonus payment

level achieved

(percentage of maximum

opportunity)

78.6%

67.5%

–

35.1%

33.6%

83.1%

85.4%

35.3%

LTIP vesting level

achieved (percentage of

maximum opportunity)

n/a

21

65.6%

26.0%

–

–

n/a

21

10%

n/a

21

Ratio of Group CEO

single total remuneration

figure to all colleagues

22,23

Option used

Option B

22

Option B

22

Option B

22

Option B

22

Option B

22

Option B

22

25

th

percentile

n/a

n/a

8:1

59:1

46:1

97:1

104:1

66:1

Median

78:1

116:1

40:1

24

48.1

25

41:1

26

76:1

27

76:1

28

56:1

29

75

th

percentile

n/a

n/a

33:1

36.1

29:1

55:1

55:1

42:1

Ratio of single total

remuneration figure

shown to executive

members

2:1

4:1

3:1

3:1

2:1

4:1

3:1

3:1

The colleague pay ﬁgures used to calculate the ratio are as follows:

25

th

percentile

Median

75

th

percentile

2022/23

Salary

£21,175

£25,839

£38,102

Total pay

£26,689

£31,125

£42,127

19

For 2017/18, the final value of the 2015 LTIP award at vesting date is shown and has been restated from the 2017/18 Annual Report and Accounts. The share price

at vesting date of 30 June 2018 was 125.6p

20 The final value of the 2019 LTIP award had not been confirmed at the time the 2022 Annual Report and Accounts was drafted and therefore was not included in the

2021/22 single figure

The final vesting of the 2019 LTIP was confirmed as 10% of maximum and therefore the 2021/22 single figure has been restated

21

No LTIP awards were eligible to vest for the Group CEO in post during 2015/16, 2020/21 and 2022/23

22 For the colleague ratio, Saga has chosen to use Option B, identifying colleagues using our gender pay gap data. This was the preferred option due to the availability

of data for our many UK-based, overseas and part-time colleagues for whom single total figure data is difficult to calculate. Figures have been completed for 2017/18

to 2022/23 using the April gender pay gap data for that year. In order to mitigate any anomalies, 11 individuals have been identified at each percentile point from the

gender pay gap data, and the median of pay in the year up to 31 January 2018 to 2023 for these colleagues calculated in line with the single total figure methodology

23 The median ratios shown for 2015/16 and 2016/17 have been recalculated to allow a comparison with the 2017/18, 2018/19, 2019/20, 2020/21, 2021/22 and 2022/23

figures which have been calculated in line with the methodology prescribed by the regulations

24

The fall in ratio in 2017/18 is due to the forfeiture of bonus by the Group CEO and the relatively low payout on the LTIP. This reflects the fact that shareholders want

executives to have a higher proportion of pay at risk and this is reflected in the volatility in the chart. The percentage change in Group CEO remuneration set out in

the table on page 108 shows that year-on-year, when the volatility of payouts from equity-based awards is excluded, the changes in remuneration for the Group CEO

and average colleague are broadly in line. This demonstrates that the underlying compensation ratio is not increasing year-on-year

25

The increase in ratio for 2018/19 is due to the Group CEO receiving a bonus in 2018/19. This increase has remained low due to a relatively low bonus and LTIP payout

26 The fall in ratio for 2019/20 is due to the rebalancing of base pay and commission in our contact centres

27

The increase in ratio in 2020/21 is due to the relatively high bonus payout in 2020/21 and RSP award granted to the Group CEO in 2020/21

28 No change in ratio in 2021/22 due to similar payout in bonus

29 The fall in ratio in 2022/23 is due to the lower bonus payout

Saga plc

Annual Report and Accounts 2023

107

Strategic report

Financial statements

Additional information

Governance

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Annual Report on Remuneration continued

Annual percentage change in remuneration of Directors and other colleagues

The following table sets out the change in the remuneration paid to each Director from 2019/20 to 2022/23, compared with the average

percentage change for other colleagues.

The percentage change for each Director’s remuneration in the table below is based on the ﬁgures in the single total ﬁgure table on page 98.

Average colleague pay has been calculated using the following elements:

•

Annual salary: base salary and standard monthly allowances.

•

Taxable benefits: car allowance and private medical insurance premiums.

•

Annual bonus: company bonus, management bonus, commission and incentive payments.

% increase/(decrease) in

remuneration in 2020/21 compared

with previous year (2019/20)

% increase/(decrease) in

remuneration in 2021/22 compared

with previous year (2020/21)

% increase/(decrease) in

remuneration in 2022/23 compared

with previous year (2021/22)

Salary/fees

Taxable

benefits

Annual

bonus

Salary/fees

Taxable

benefits

Annual

bonus

Salary/fees

Taxable

Annual

bonus

Euan Sutherland

0%

9.3%

25.2%

1.5%

(5.5%)

30

4.3%

2.5%

0.4%

(52.2%)

James Quin

1.2%

(48.9%)

31

48.7%

14.8%

4.7%

1.4%

2.5%

0.4%

(57.0%)

Steve Kingshott

32

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

Roger De Haan

33

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

Eva Eisenschimmel

15.7%

34

n/a

n/a

–

n/a

n/a

–

n/a

n/a

Julie Hopes

41.7%

35

n/a

n/a

(1.0%)

35

n/a

n/a

(0.8%)

35

n/a

n/a

Gareth Hoskin

9.3%

36

n/a

n/a

2.9%

36

n/a

n/a

–

n/a

n/a

Orna NiChionna

37

9.6%

37

n/a

n/a

10.7%

37

n/a

n/a

–

n/a

n/a

Gemma Godfrey

38

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

Peter Bazalgette

38

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

Anand Aithal

38

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

Average per colleague

3.2%

39

2.7%

67.8%

4.1%

39

6.6%

5.4%

13.3%

39

3.6%

(49.9%)

Relative importance of the spend on pay

The table below sets out the relative importance of spend on pay in the 2022/23 and 2021/22 ﬁnancial years, compared with other

disbursements. All ﬁgures provided are taken from the relevant Company accounts.

Disbursements from

profit in 2022/23

financial year £m

Disbursements from

profit in 2021/22

financial year £m

Percentage change

Profit distributed by way of dividend

–

–

–

Total tax contributions

40

26.6

22.9

16.2%

Overall spend on pay including Executive Directors

132.0

118.3

11.6%

30 The decrease in taxable benefits for Euan Sutherland is due to his move to a reduced cost electric vehicle for which he also pays a capital contribution

31

The decrease in taxable benefits for James Quin is due to his move to a reduced cost electric vehicle

32 Steve Kingshott became a plc Director on 3 January 2023

33 Roger De Haan has waived his fee since becoming Chairman in 2020

34 Increase in fees for Eva Eisenschimmel in 2020/21 is due to her becoming Chair of the Remuneration Committee on 1 February 2020

35 Increase in fees for Julie Hopes in 2020/21 is due to her becoming Chair of the SPF Board on 1 February 2020 and assuming the position of Risk Committee Chair

on 31 December 2020. Decrease in fees in 2021/22 is due to the reduction in the fee for the Chair of SPF role on 1 January 2021 following a review of the role.

Decrease in fees in 2022/23 is due to her stepping down from the role as Chair of SPF on 10 January 2023

36 Increase in fees for Gareth Hoskin in 2020/21 and 2021/22 is due to him becoming Chair of the Audit Committee on 22 June 2020

37

Increase in fees for Orna NiChionna in 2020/21 and 2021/22 is due to her increasing responsibilities as Senior Independent Director on 5 October 2020.

Orna stepped down from the Board on 30 September 2022

38 No comparison for Gemma Godfrey, Peter Bazalgette and Anand Aithal due to them joining in September 2022

39 Average salary per colleague increased in 2020/21 and 2021/22 due to a combination of the annual salary increase, Company restructuring which altered our

colleague base and the impacts of the COVID-19 pandemic. The increase in salary 2022/23 was due to a combination of two pay increases for the wider workforce

and further investment in base pay

40 Total tax contributions include corporation tax, national insurance contributions, VAT and air passenger duty

108

Saga plc

Annual Report and Accounts 2023

DIRECTORS’ REMUNERATION REPORT

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Implementation of the Policy in 2022/23

The below table sets out a summary of the key elements of the Policy along with their operation in 2022/23 and proposed operation in 2023/24.

Policy element

Summary of the Policy

Operation in 2022/23

Proposed operation in 2023/24

Base salary

Provides a base level of

remuneration to support

recruitment and retention of

Executive Directors with the

necessary experience and

expertise to deliver the

Group’s strategy.

Salaries are set on appointment

and reviewed annually. When

determining an appropriate level of

salary, the Committee considers:

•

pay increases to other colleagues;

•

remuneration practices within

the Group;

•

any change in scope, role or

responsibilities;

•

the general performance of the

Group and each individual;

•

the experience of the relevant

Director; and

•

the economic environment.

Executive Directors received a

2.5% increase in salary in February

2022 in line with the wider

workforce. Colleagues below SLT

received a further 5.0% increase

in December 2022 which was

brought forward from February

2023 to support colleagues with

the rising cost of living.

As a result, the salaries for the

Executive Directors are:

•

Euan Sutherland: £728,262

•

James Quin: £440,750

•

Steve Kingshott: £400,000

Executive Directors received a

3.0% increase in salary in February

2023, a lower increase to the

scheduled 5.0% awarded to the

wider workforce which was

brought forward to December

2022 as part of the cost of living

support.

As a result, the salaries for the

Executive Directors are:

•

Euan Sutherland: £750,110

•

James Quin: £453,972

•

Steve Kingshott: £412,000

Benefits

Provides a market-standard level

of benefits.

Benefits may include family private

health cover, death in service life

assurance, a car allowance,

subsistence expenses and

discounts in line with other

colleagues.

Standard benefits provided.

No change.

Pension

Provides a fair level of pension

provision for all colleagues.

Directors may participate in a

defined contribution scheme.

Maximum pension contributions

for Executive Directors are aligned

with those of the wider workforce

(6% of salary).

Executive Directors received the

following:

•

Euan Sutherland: 6% of salary

•

James Quin: 6% of salary

•

Steve Kingshott: 6% of salary

No change.

Bonus

The Annual Bonus Plan provides a

significant incentive to the

Executive Directors, linked to

achievement in delivering goals

that are closely aligned with the

Company’s strategy and the

creation of value for shareholders.

In particular, the Annual Bonus Plan

supports the Company’s

objectives, allowing the setting of

annual targets based on the

business’ strategic objectives at

that time, meaning that a wider

range of performance metrics can

be used that are relevant.

Awards are granted annually with

performance measured over one

financial year.

The Committee will determine the

maximum participation in the

Annual Bonus Plan for each year,

which will not exceed 150% of

salary.

70% of awards will be linked to

financial measures. Specific

measures, targets and weightings

may vary from year to year.

At least one-third of the bonus will

be deferred into shares vesting

after three years.

Payout range is as follows (% of

maximum payout):

•

Threshold: up to 20%

• Target: 50%

• Maximum: 100%

Malus and clawback arrangements

apply.

Good/bad leaver provisions apply.

Maximum bonus opportunities

were:

•

Euan Sutherland: 150% of salary

•

James Quin: 125% of salary

•

Steve Kingshott: 125% of salary

Performance measures and

weightings for the bonus for Euan

and James were as follows:

•

Underlying Profit Before Tax

41

:

35%

• Net Debt

41

: 21%

•

Motor and home retention: 7%

•

Ocean Cruise load factor and

per diem: 7%

•

Personal objectives: 30%

Performance measures and

weightings for the bonus for Steve

were as follows:

•

Underlying Profit Before Tax

41

:

10.5%

•

Insurance Underlying Profit

Before Tax

41

: 24.5%

•

Insurance Available Operating

Cash Flow

41

: 17.5%

•

Other Insurance measures:

17.5%

•

Personal objectives: 30%

The maximum opportunities for

Executive Directors are

unchanged and are as follows:

•

Euan Sutherland: 150% of salary

•

James Quin: 125% of salary

•

Steve Kingshott: 125% of salary

The current intention is to set

performance measures and

weightings for the 2023/24 bonus

as follows:

•

Underlying Profit Before Tax

41

(substituted with Insurance

Underlying Profit Before Tax

41

for CEO of Insurance): 55%

•

Total Net Debt

41

: 15%

•

Personal objectives: 30%

The Committee is of the view that

targets for the 2023/24 annual

bonus are currently commercially

sensitive and these targets will be

disclosed retrospectively in the

2024 Directors’ Remuneration

Report.

RSP

Awards are designed to incentivise

the Executive Directors over the

longer term to successfully

implement the Company’s

strategy.

Awards of nil-cost options are

granted annually up to a maximum

of 100% of salary.

RSP awards do not have any

performance conditions but are

subject to an underpin on vesting.

Awards vest after three years and

are subject to a further two-year

holding period, during which time

shares may not be sold other than

for tax.

The RSP awards were made at

reduced levels following the

announcement of the STP:

•

Euan Sutherland: 80% of salary

•

James Quin: 68% of salary

•

Steve Kingshott: 60% of salary

The Committee will review share

price performance on vesting to

determine whether any windfall

gains were made.

No change. To remain at reduced

levels during the STP.

41

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

Saga plc

Annual Report and Accounts 2023

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Strategic report

Financial statements

Additional information

Governance

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Annual Report on Remuneration continued

Policy element

Summary of the Policy

Operation in 2022/23

Proposed operation in 2023/24

Shareholding requirement

To ensure Executive Directors’

interests are aligned with

shareholders over the long term.

The Committee sets formal

shareholding guidelines that will

encourage the Executive Directors

to build up over a five-year period,

and then subsequently hold, a

shareholding equivalent to a

percentage of salary.

•

Euan Sutherland: 250% of salary

•

James Quin: 200% of salary

•

Steve Kingshott: 200% of salary

No change.

All-colleague share plan

The Company operates an HM

Revenue and Customs SIP.

Shares that are kept in the plan for

five years will be exempt from

income tax and national insurance

on their value.

Saga continued to operate the

SIP for all colleagues in 2022/23.

Saga will continue to provide all

colleagues with the opportunity to

participate in colleague equity

arrangements.

Chairman and Non-Executive

Director fees

Monetary incentives for the

Chairman and Non-Executive

Directors.

The fees for Non-Executive

Directors are set at broadly the

median of the comparator group.

In general, the level of fee increase

for the Non-Executive Directors

will be set, taking account of any

change in responsibility and

considering the general rise in

salaries across the UK workforce.

Fees for 2022/23 were as follows

(Roger De Haan waived his fee

for 2022):

•

Roger De Haan: Nil

•

Board member fee: £63,672

•

Committee Chair fee: £10,000

•

Senior Independent Director

fee: £40,000

Fees for 2023/24 are as follows:

•

Roger De Haan: Nil

•

Board member fee: £65,500

•

Committee Chair fee: £10,000

•

Senior Independent Director

fee: £40,000

Advisers to the Committee

Following a selection process carried out by the Board prior to the IPO of the Company, the Remuneration Committee engaged the services

of PricewaterhouseCoopers (

PwC

) as independent remuneration advisors.

During the ﬁnancial year, PwC advised the Committee on all aspects of the Policy for Executive Directors and members of the ELT.

PwC is a member of the Remuneration Consultants Group and the voluntary code of conduct of that body is designed to ensure objective and

independent advice is given to remuneration committees. Other PwC teams provide certain non-audit services to the Company in areas of

tax and consulting. The Committee is satisﬁed that no conﬂicts of interest exist in the provision of these services and that the advice provided

is independent and objective. Fees of £112,316 (2022: £83,750) were provided to PwC during the year in respect of remuneration advice

received. The increase from the prior year is due to the additional support in relation to the implementation of the STP.

The Committee receives support from the Chief People Oﬃcer and Group Company Secretary.

Shareholder voting

The current Policy was approved by shareholders at the AGM held on 5 July 2022. Outlined below are the voting outcomes for this, and in

respect of, approving the Directors’ Remuneration Report.

Resolution

Votes for

% of

votes cast

Votes

against

% of

votes cast

Votes

cast

% of issued

share capital

voted

Votes

withheld

To approve the Directors’

Remuneration Report

58,281,335

79.96%

14,607,241

20.04%

72,983,167

52.01%

94,591

To approve the Directors’

Remuneration Policy

58,132,761

79.74%

14,770,366

20.26%

72,982,813

52.01%

79,686

Implementation of the Policy in 2022/23 (continued)

110

Saga plc

Annual Report and Accounts 2023

DIRECTORS’ REMUNERATION REPORT

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Directors’ Remuneration Policy

This document sets out the Saga plc (the

Company

) Policy on remuneration for Executive and Non-Executive Directors (the

Policy

) which

was approved by shareholders at the 2022 Annual General Meeting (

AGM

) and took eﬀect immediately afterwards. The Policy has been

prepared in accordance with the requirements of the UK Companies Act 2006 (the

Act

), Schedule 8 of the Large and Medium-Sized

Companies and Groups (Accounts and Reports) (Amendment) Regulations 2013 (the

Regulations

) and the Listing Rules. The Remuneration

Committee (the

Committee

) has built in a degree of ﬂexibility to ensure the practical application of the Policy. Where such discretion is

reserved, the extent to which it may be applied is described. The Company’s Policy retains, as its primary goal, the ability to attract, retain and

motivate its leaders and to ensure they are focused on delivering business priorities within a framework designed to promote the long-term

success of Saga, aligned with shareholder interests.

The Board delegated its responsibility to the Committee to establish the Policy on the remuneration of the Executive Directors and the Chair.

The Board has established the Policy on the remuneration of the other Non-Executive Directors.

Summary of the Policy approved at the 2022 AGM

Remuneration elements

Year 1

Year 2

Year 3

Year 4

Year 5

Year 6

Year 7

Fixed pay

Salary

Fixed pay

Benefits and pension

Annual bonus

(Malus and clawback

provisions apply)

Restricted Share

Plan (

RSP

)

(Malus and clawback

provisions apply)

Saga Transformation

Plan (

STP

)

(Malus and clawback

provisions apply)

Shareholding

requirements

Minimum one-third shares

Three-year deferral period subject to

continued service

Two-year holding period

Two-year holding period

Up to 80% of salary

Three-year performance

Salary

Benefits

and

pension

Maximum

two-thirds

cash

Executive Directors build and maintain a 200% of salary (250% of salary

for Group CEO) minimum shareholding requirement while in-employment

and post-employment

Cap of £15.0m on the value of vesting for the Group Chief Executive

Officer (

CEO

) and £9.2m for the Group Chief Financial Officer (

CFO

)

Five-year performance period

Changes made to the previous Policy

Element

Changes to Policy

Rationale

Long-term incentives – STP

Addition of an STP which provides participants with

a portion of the value created above a stretching

hurdle over a five-year period.

To drive and reward exceptional levels of growth.

Only once significant shareholder value has been

delivered, will any rewards become payable under

the STP.

Long-term incentives – RSP

A 20% reduction to the RSP award level during the

term of the STP.

To retain the current stability and retention

provided by the RSP but rebalance the package and

recognise the introduction of the STP. The RSP

rewards and retains for moderate to strong

performance and delivery of shareholder value.

Saga plc

Annual Report and Accounts 2023

111

Strategic report

Financial statements

Additional information

Governance

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Directors’ Remuneration Policy continued

Directors’ Remuneration Policy table

Base salary

Element and link to strategy

Provides a base level of remuneration to support recruitment and retention of Executive Directors with

the necessary experience and expertise to deliver the Group’s strategy.

Operation

An Executive Director’s basic salary is set on appointment and reviewed annually, or when there is a

change in position or responsibility. When determining an appropriate level of salary, the Committee

considers:

•

pay increases to other colleagues;

•

remuneration practices within the Group;

•

any change in scope, role and responsibilities;

•

the general performance of the Group and each individual;

•

the experience of the relevant Director; and

•

the economic environment.

Individuals who are recruited or promoted to the Board may, on occasion, have their salaries set below the

targeted policy level until they become established in their role. In such cases, subsequent increases in

salary may be higher than the general rises for colleagues until the target positioning is achieved.

Maximum potential value

The Committee ensures that maximum salary levels are positioned in line with companies of a similar size

and complexity to Saga and validated against an appropriate comparator group so that they are

competitive against the market.

The Committee continues to review the comparators each year and will add or remove companies from

the comparator group as it considers appropriate.

In general, salary increases for Executive Directors will be in line with the increase for colleagues. However,

larger increases may be offered if there is a material change in the size and responsibilities of the role

(which covers significant changes in Group size and/or complexity).

The Company will set out the Executive Directors’ salaries for the following financial year in each Directors’

Remuneration Report, in the section headed ‘Implementation of the Policy’.

Performance conditions and

recovery provisions

A broad assessment of individual and business performance is used as part of the salary review. No

recovery provisions apply.

Changes to previous Policy

No changes.

Pension

Element and link to strategy

Provides a fair level of pension provision for all colleagues.

Operation

The Company provides a pension contribution allowance that is fair, competitive and in line with

governance best practice.

Pension contributions will be a non-consolidated allowance and will not impact any incentive calculations.

Maximum potential value

The maximum value of the pension contribution allowance for both current and newly appointed Executive

Directors is aligned with that of the wider workforce, currently 6% of salary.

Performance conditions and

recovery provisions

No performance or recovery provisions apply.

Changes to previous Policy

No changes.

Benefits

Element and link to strategy

Provides a market-standard level of benefits.

Operation

Benefits may include family private health cover, death in service life assurance, car allowance, subsistence

expenses and discounts, in line with other colleagues.

The Committee recognises the need to maintain suitable flexibility in the benefits provided to ensure it is

able to support the objective of attracting, and retaining, colleagues in order to deliver the Group strategy.

Additional benefits which are available to other colleagues on broadly similar terms may therefore be

offered, such as relocation allowances on recruitment.

Maximum potential value

The maximum is the cost of providing the relevant benefits.

Performance conditions and

recovery provisions

No performance or recovery provisions apply.

Changes to previous Policy

No changes.

112

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Annual Report and Accounts 2023

DIRECTORS’ REMUNERATION REPORT

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Annual bonus

Element and link to strategy

The Annual Bonus Plan provides a significant incentive to the Executive Directors, linked to achievement

of goals that are closely aligned with the Company’s strategy and the creation of value for shareholders.

In particular, the Annual Bonus Plan supports the Company’s objectives, allowing the setting of annual

targets based on the business’ strategic objectives at that time, meaning that a wider range of

performance metrics can be used that are relevant and achievable.

Operation

The Committee will determine the maximum annual participation in the Annual Bonus Plan for each year,

which will not exceed 150% of salary.

The Company will set out in the section headed ‘Implementation of the Policy’ within the Directors’

Remuneration Report, in the following financial year, the nature of the targets and their weighting for

each year.

Details of the performance conditions, targets and their level of satisfaction for the year being reported

will be set out in the Annual Report on Remuneration.

The Committee can determine that part of the bonus earned under the Annual Bonus Plan is provided as

an award of shares under the Deferred Bonus Plan (

DBP

) element. The minimum level of deferral is

one-third of the bonus; however, the Committee may determine that a greater portion, or in some cases

the entire bonus, be paid in deferred shares. The main terms of these awards are:

•

minimum deferral period of three years; and

•

the participant’s continued employment at the end of the deferral period, unless they are a good leaver.

The Committee may award dividend equivalents on those shares to plan participants to the extent that

they vest. The Committee has the discretion to apply a holding period of two years post-vesting for

DBP shares.

Maximum potential value

The Committee will determine the maximum annual participation in the Annual Bonus Plan for each year,

which will not exceed 150% of salary. Percentage of bonus maximum earned for levels of performance:

•

Threshold: up to 20%

• Target: 50%

• Maximum: 100%

Performance conditions and

recovery provisions

The Annual Bonus Plan is based on a mix of financial and strategic/operational conditions and is

measured over a period of one financial year. The financial measures will account for no less than 50%

of the bonus opportunity.

The Committee retains discretion, in exceptional circumstances, to change performance measures and

targets and the weightings attached to performance measures part-way through a performance year

if there is a significant and material event which causes the Committee to believe the original measures,

weightings and targets are no longer appropriate. Discretion may also be exercised in cases where the

Committee believes that the bonus outcome is not a fair and accurate reflection of business, individual

or wider Company performance. The exercise of this discretion may result in a downward, or upward,

movement in the amount of bonus earned resulting from the application of the performance measures.

Any adjustments or discretion applied by the Committee will be fully disclosed in the following year’s

Directors’ Remuneration Report. The Committee is of the opinion that, given the commercial sensitivity

arising in relation to the detailed financial targets used for the annual bonus, disclosing precise targets for

the Annual Bonus Plan in advance would not be in shareholder interests. Actual targets, performance

achieved, and awards made will be published at the end of the performance period so shareholders can

fully assess the basis for any payouts under the Annual Bonus Plan.

Both the Annual Bonus Plan and the DBP contain malus and clawback provisions.

Changes to previous Policy

No changes.

Saga plc

Annual Report and Accounts 2023

113

Strategic report

Financial statements

Additional information

Governance

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Directors’ Remuneration Policy continued

RSP

Element and link to strategy

Awards are designed to incentivise the Executive Directors over the longer term to successfully

implement the Company’s strategy.

Operation

Awards are granted annually to Executive Directors in the form of Restricted Shares. Restricted Shares

vest at the end of a three-year period subject to:

•

the Executive Director’s continued employment at the date of vesting; and

•

the satisfaction of an underpin as determined by the Committee, whereby the Committee can adjust

vesting for business, individual and wider Company performance.

A two-year holding period will apply following the three-year vesting period for all awards granted to the

Executive Directors.

Upon vesting, sufficient shares may be sold to pay tax on the shares.

The Committee may award dividend equivalents on awards to the extent that they vest.

Maximum potential value

Maximum value of 100% of salary per annum based on the market value at the date of grant set in

accordance with the rules of the plan.

For Executives participating in the STP, this maximum will be reduced by 20% for the period of participation.

Performance conditions and

recovery provisions

No specific performance conditions are required for the vesting of Restricted Shares but there will be

an underpin in that the Committee will have the discretion to adjust vesting taking into account business,

individual and wider Company performance.

The Committee will take into account the following factors (among others) when determining whether

to exercise its discretion to adjust the number of shares vesting:

•

Whether threshold performance levels have been achieved for the performance conditions for the

Annual Bonus Plan for each of the three years covered by the vesting period for the Restricted Shares.

•

Whether there have been any sanctions or fines issued by a regulatory body; participant responsibility

may be allocated collectively or individually.

•

Whether there has been material damage to the reputation of the Company; participant responsibility

may be allocated collectively or individually.

•

The potential for windfall gains.

•

The level of colleague and customer engagement over the period.

The RSP is subject to malus and clawback provisions.

Changes to previous Policy

20% reduction to the maximum opportunity level to rebalance the package and recognise the

introduction of the additional incentive provided by the STP.

STP

Element and link to strategy

Awards are designed to add an additional opportunity to drive, and reward, exceptional levels of growth

over the longer term.

Operation

A one-off award that gives Executive Directors the opportunity to earn share awards over a five-year

performance and vesting period.

The STP allows participants to share in up to 12.5% of the total value created for shareholders above a

specified hurdle (defined below) measured on a date shortly after the end of the five-year performance

period (the

Measurement Date

).

On the Measurement Date, 50% of the number of share awards earned will vest immediately. 25% of the

award earned will be released one year after the Measurement Date with the final 25% earned being

released two years after the Measurement Date.

No shares are capable of sale until the fifth anniversary of grant.

If the shareholder value of £6.00, including share price and dividends (the

Hurdle

) has not been achieved

at the Measurement Date (inclusive), no share awards will vest.

Maximum potential value

The maximum number of share awards which may vest under the STP is 12.5% of the value created above

the Hurdle (the

STP Pool

).

The maximum allocation for the Group CEO is 18.0%

1

of the STP Pool and 11.0%

1

of the STP Pool for the

Group CFO.

Awards are subject to a cap on the value on vesting of £15.0m for the Group CEO and £9.2m for the

Group CFO.

Performance conditions and

recovery provisions

The Committee may vary the level of vesting of a share award if it determines that the formulaic vesting level

would not reflect business or personal performance, or such other factors as it may consider appropriate.

An annual review of continued participation will be undertaken by the Committee to ensure appropriate

conduct and risk leadership conditions are satisfied.

Malus and clawback provisions will apply to STP awards. Malus will operate throughout the performance period.

The clawback period will be two years (or longer, if the Committee determines) from the date of vesting.

Further details are set out on page 117.

Changes to previous Policy

New element of the Policy.

1

The participation proportion for the Group CEO and CFO as stated in the Directors’ Remuneration Policy has been reduced by 0.5% each, following a request from

the CEO and CFO to ensure there is sufficient capacity for the other participants to share in the STP. Additionally, the CEO of Insurance was awarded an 8.0% share

of the STP Pool prior to, and not in anticipation of, his appointment to the main Board

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Shareholding requirement

The Committee already had in place strong shareholding requirements (as a percentage of base salary) that encourage Executive Directors

to build up their holdings over a ﬁve-year period. Adherence to these guidelines is a condition of continued participation in the equity incentive

arrangements. This policy ensures that the interests of Executive Directors and those of shareholders are closely aligned.

In addition, Executive Directors will be required to retain 50% of the post-tax amount of vested shares from the Company incentive plans until

the minimum shareholding requirement is met and maintained. The following table sets out the minimum shareholding requirements:

Role

Shareholding requirement (percentage of salary)

Group CEO

250%

Other Executive Directors

200%

The Committee retains the discretion to increase the shareholding requirements.

The Committee has introduced a post-cessation shareholding requirement of the full in-employment requirement as listed above

(or the Executive’s actual shareholding on cessation, if lower) for two years following cessation.

Chair and Non-Executive Director fees

Purpose

Provides a level of fees to support recruitment and retention of a Non-Executive Chairman and

Non-Executive Directors with the necessary experience to advise and assist with establishing and

monitoring the Group’s strategic objectives.

Operation

The Board is responsible for setting the remuneration of the Non-Executive Directors. The Committee is

responsible for setting the Non-Executive Chairman’s fees.

Non-Executive Directors are paid an annual fee and additional fees for chairing committees. The Company

retains the flexibility to pay fees for the membership of committees. Non-Executive Directors will be

entitled to an additional fee if they are required to perform any specific and additional services.

Chair and membership fees may be introduced for any new committees.

The Non-Executive Chairman does not receive any additional fees for membership of committees.

Fees are reviewed annually, taking into account time commitment, responsibilities and equivalent roles in

the comparator group used to review salaries paid to the Executive Directors. Non-Executive Directors

and the Non-Executive Chairman do not participate in any variable remuneration or benefits

arrangements.

Maximum potential value

The fees for Non-Executive Directors are broadly set at a competitive level against the comparator group.

In general, the level of fee increase for the Non-Executive Directors and the Non-Executive Chairman will

be set taking account of any change in responsibility and the general rise in salaries across the UK

workforce. The aggregate fee for the Non-Executive Directors and the Non-Executive Chairman will not

exceed £2.0m.

The Company will pay reasonable expenses incurred by the Non-Executive Directors and Non-Executive

Chairman and may settle any tax incurred.

Performance metrics

No performance or recovery provisions apply.

Changes to previous policy

Additional flexibility to award further fees where specific incremental services are required to be performed.

Legacy elements of the Policy that were in-ﬂight at the time of Policy approval.

Element and link to strategy

Operation

Performance metrics

Legacy Long-term Incentive Plan (

LTIP

)

was designed to incentivise the Executive

Directors over the longer term to successfully

implement the Company’s strategy.

Awards granted in 2019 vest at the end of a

three-year period subject to the Executive

Director’s continued employment at the

date of vesting and satisfaction of the

performance conditions.

Further details of the terms were included in

the relevant Annual Report on Remuneration

at the time of grant.

Vesting of the 2019 LTIP award is subject to

relative total shareholder return and return

on capital employed performance, as well as

a strategic and operational element.

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Annual Report and Accounts 2023

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Financial statements

Additional information

Governance

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Directors’ Remuneration Policy continued

Illustration of application of the Policy

The chart below shows an estimate of the remuneration that could be received by Executive Directors under the ﬁrst year of the operation

of the Policy set out in this report.

14%

14%

Minimum

Target

Maximum

Maximum

(with 50%

share price

growth)

Minimum

Target

Euan Sutherland

Group CEO

James Quin

Group CFO

Steve Kingshott

CEO of Insurance

Maximum

Maximum

(with 50%

share price

growth)

11%

20%

10%

52%

19%

55%

5%

Minimum

Target

Maximum

Maximum

(with 50%

share price

growth)

7,000

Fixed

Figures shown (£’000)

6,000

5,000

4,000

3,000

1,000

2,000

0

Bonus

RSP

STP

Share price growth

57%

40%

43%

28%

3%

29%

£1,367

£1,968

£5,460

£5,751

62%

44%

25%

38%

28%

3%

15%

17%

10%

58%

15%

17%

9%

55%

4%

£781

£1,089

£3,165

£3,315

65%

43%

24%

35%

23%

10%

17%

17%

19%

20%

9%

54%

9%

51%

4%

£677

£1,032

£2,549

£2,669

Element

Minimum

Target

Maximum

Maximum with 50%

share price growth

Fixed elements

Base salary for 2022/23.

Benefits paid for 2021/22 annualised for full year equivalent figures.

Pension in line with policy at 6% of salary.

Annual bonus

Nil.

50% of the maximum

opportunity.

100% of the maximum

opportunity.

100% of the maximum

opportunity.

Restricted Shares

100% vesting of

Restricted Shares.

Award levels are 80% of

salary for the Group CEO,

68% of salary for the

Group CFO and 60% for

the CEO of Insurance.

100% vesting of

Restricted Shares.

Award levels are 80% of

salary for the Group CEO,

68% of salary for the

Group CFO and 60% for

the CEO of Insurance.

100% vesting of

Restricted Shares.

Award levels are 80% of

salary for the Group CEO,

68% of salary for the

Group CFO and 60% for

the CEO of Insurance.

100% vesting of

Restricted Shares plus

50% share price growth.

Award levels are 80% of

salary for the Group CEO,

68% of salary for the

Group CFO and 60% for

the CEO of Insurance.

STP (shown in the chart on

an annualised basis)

Nil.

Estimate of accounting

fair value.

£15.0m for the Group

CEO, £9.2m for the Group

CFO and £6.9m for the

CEO of Insurance.

£15.0m for the Group

CEO, £9.2m for the Group

CFO and £6.9m for the

CEO of Insurance.

Scenario charts show minimum, target and maximum scenarios in accordance with the Regulations, as well as the impact of a 50% share

price growth on the long-term incentives for the maximum scenario. All scenarios do not account for dividend equivalents on DBP shares

or RSP shares.

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Discretion within the Policy

The Committee has discretion in several areas of policy as set out in this report. The Committee may also exercise operational and

administrative discretions under relevant plan rules as set out in those rules. In addition, the Committee has the discretion to amend the Policy

with regard to minor or administrative matters where it would be, in the opinion of the Committee, disproportionate to seek or await

shareholder approval.

Malus and clawback

Malus is the adjustment of the annual bonus payments or unvested long-term incentive awards (including RSP and STP) because of the

occurrence of one or more of the circumstances listed below. The adjustment may result in the value being reduced to nil.

Clawback is the recovery of payments made under the Annual Bonus Plan or vested long-term incentive awards (including RSP and STP)

as a result of the occurrence of one or more of the circumstances listed below. Clawback may apply to all, or part, of a participant’s payment

under the Annual Bonus Plan, RSP or STP award and may be aﬀected, among other means, by requiring the transfer of shares, payment of

cash or reduction of awards or bonuses. The circumstances in which malus and clawback could apply are as follows:

•

Discovery of a material misstatement resulting in an adjustment in the audited accounts of the Group, or any Group company.

•

The discovery that any information used to determine the award was based on error, or inaccurate or misleading information.

•

Action or conduct of a participant which amounts to fraud or gross misconduct.

•

Events, or the behaviour of a participant, which have led to the censure of a Group company by a regulatory authority or have had a

significant detrimental impact on the reputation of any Group company, provided that the Committee is satisfied that the relevant

participant was responsible for the censure or reputational damage and that the censure or reputational damage is attributable to

the participant.

•

Failure of risk management including, but not limited to, a material breach of risk appetite and regulatory standards.

•

Corporate failure.

Element

Annual bonus (cash)

Annual bonus

(deferred shares)

Restricted Shares

STP

Malus

Up to the date of the

cash payment.

To the end of the

three-year vesting period.

To the end of the

three-year vesting period.

To the end of the

five-year vesting period.

Clawback

Two years post the date

of any cash payment.

n/a

Two years post vesting.

Two years post vesting.

The Committee believes that the rules of the plans provide suﬃcient powers to enforce malus and clawback where required and undertakes

an annual review to assess if there are reasonable grounds for the malus and clawback provisions to be enforced.

Loss of office policy

When considering compensation for loss of oﬃce, the Committee will always seek to minimise the cost to the Company while applying the

following philosophy:

Remuneration element

Treatment on cessation of employment

General

The Committee will honour Executive Directors’ contractual entitlements. Service contracts do not

contain liquidated damages clauses. If a contract is to be terminated, the Committee will determine such

mitigation as it considers fair and reasonable in each case. There are no contractual arrangements that

would guarantee a pension with limited, or no, abatement on severance or early retirement. There is no

agreement between the Company and its Directors, or other colleagues, providing for compensation for

loss of office or employment that occurs because of a takeover bid.

The Committee reserves the right to make additional payments, where such payments are made in good

faith, in discharge of an existing legal obligation (or by way of damages for breach of such an obligation); or

by way of settlement or compromise of any claim arising in connection with the termination of an Executive

Director’s office or employment.

Salary, benefits and pension

These will be paid over the notice period. The Company has discretion to make a lump sum payment in lieu.

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Annual Report and Accounts 2023

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Financial statements

Additional information

Governance

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Directors’ Remuneration Policy continued

Element

Good leaver reason

Other reason

Discretion

Bonus cash

Performance

conditions will be

measured at the bonus

measurement date.

Bonus will normally be

pro-rated for the

period worked during

the financial year.

No bonus payable for

year of cessation.

The Committee has the following elements of discretion:

•

To determine that an Executive Director is a good leaver. It is the

Committee’s intention to only use this discretion in circumstances

where there is an appropriate business case which will be explained

in full to shareholders.

•

To determine whether to pro-rate the bonus to time. The Committee’s

normal policy is that it will pro-rate bonus for time. It is the Committee’s

intention to use discretion to not pro-rate in circumstances where

there is an appropriate business case which will be explained

in full to shareholders.

Bonus

deferred

share

awards

All subsisting deferred

share awards will vest.

Lapse of any unvested

deferred share awards.

The Committee has the following elements of discretion:

•

To determine that an Executive Director is a good leaver. It is the

Committee’s intention to only use this discretion in circumstances

where there is an appropriate business case which will be explained

in full to shareholders.

•

To vest deferred shares at the end of the original deferral period or at

the date of cessation.

The Committee will make this determination depending on the type of

good leaver reason resulting in the cessation.

•

To determine whether to pro-rate the maximum number of shares to the

time from the date of grant to the date of cessation. The Committee’s

normal policy is that it will not pro-rate awards for time. The Committee

will determine whether or not to pro-rate based on the circumstances

of the Executive Director’s departure.

RSP for the

year of

cessation

The award will normally

be pro-rated for the

period worked during

the financial year.

No award for year

of cessation.

The Committee has the following elements of discretion:

•

To determine that an Executive Director is a good leaver. It is the

Committee’s intention to only use this discretion in circumstances

where there is an appropriate business case which will be explained

in full to shareholders.

•

To determine whether to pro-rate the Company award to time.

The Committee’s normal policy is that it will pro-rate for time. It is the

Committee’s intention to use discretion to not pro-rate in circumstances

where there is an appropriate business case which will be explained

in full to shareholders.

•

To determine whether the award will vest on the date of cessation or the

original vesting date. The Committee will make its determination based,

among other factors, on the reason for the cessation of employment.

RSP

Awards will be

pro-rated to time and

will vest on their original

vesting dates and

remain subject to the

holding period.

Unvested awards will be

forfeited on cessation

of employment.

Vested awards will

remain subject to

the holding period.

The Committee has the following elements of discretion:

•

To determine that an Executive Director is a good leaver. It is the

Committee’s intention to only use this discretion in circumstances

where there is an appropriate business case which will be explained

in full to shareholders.

•

To determine whether to pro-rate the award to the date of cessation.

The Committee’s normal policy is that it will pro-rate. The Committee

will determine whether to pro-rate based on the circumstances of the

Executive Director’s departure.

•

To determine whether the awards vest on the date of cessation or the

original vesting date. The Committee will make its determination based,

among other factors, on the reason for the cessation of employment.

•

To determine whether the holding period for awards applies in part or

in full. The Committee will make its determination based, among other

factors, on the reason for the cessation of employment.

STP

Awards which have

vested remain

exercisable at the

normal dates, subject to

the relevant holding

periods/release dates.

Awards which have

vested remain

exercisable at the

normal dates, subject

to the relevant holding

periods/release dates.

In respect of the STP, good leaver treatment will be solely at the discretion

of the Committee, taking into account the circumstances and factors which

it considers to be relevant.

The Committee retains

discretion to allow

awards which have not

yet vested to continue

to vest subject to

achievement of the

Hurdle and pro-rated

to time.

Awards which have

not yet vested lapse.

Other

contractual

obligations

There are no other contractual provisions other than those set out above agreed prior to 27 June 2012.

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The following deﬁnition of leavers will apply to all of the above incentive plans, except the STP. A good leaver reason is deﬁned as cessation

in the following circumstances:

•

Death.

•

Ill-health.

•

Injury or disability.

•

Retirement.

•

Employing company ceasing to be a Group company.

•

Transfer of employment to a company which is not a Group company.

•

At the discretion of the Committee (as described above). The Committee retains the authority to exercise its discretion to determine

good leaver treatment separately in respect of each element of remuneration.

In respect of the STP, good leaver treatment will be solely at the discretion of the Committee, taking into account the circumstances and

factors which it considers to be relevant.

Cessation of employment in circumstances other than those set out above is cessation for other reasons.

Change of control policy

Name of incentive plan

Change of control

Discretion

Cash bonus

Pro-rated to time and performance to the date

of the change of control.

The Committee has discretion regarding whether

to pro-rate the bonus to time. The Committee’s

normal policy is that it will pro-rate the bonus for

time. It is the Committee’s intention to use its

discretion to not pro-rate in circumstances only

where there is an appropriate business case which

will be explained in full to shareholders.

Bonus deferred share awards

Subsisting deferred share awards will vest on a

change of control.

The Committee has discretion regarding whether

to pro-rate the award to time. The Committee’s

normal policy is that it will not pro-rate awards for

time. The Committee will make this determination

depending on the circumstances of the change

of control.

RSP

The number of shares subject to subsisting RSPs

will vest on a change of control pro-rated for time

and performance against any underpins.

The Committee has discretion regarding whether

to pro-rate the RSPs for time. The Committee’s

normal policy is that it will pro-rate the RSPs for

time. It is the Committee’s intention to use its

discretion to not pro-rate in circumstances only

where there is an appropriate business case which

will be explained in full to shareholders. The

Committee also has discretion to consider

attainment of any underpins.

STP

There will be a Measurement Date on the change

of control and the value of the STP Pool and share

awards will be calculated accordingly.

The share price used to calculate the total

shareholder return will be the offer price for

the Company.

Accrued share awards will immediately vest

(and be released from any holding periods)

on the date of the change of control.

The Committee has discretion regarding whether

to pro-rate the STP for time. The Committee’s

normal policy is that it will not pro-rate the STP

for time.

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Financial statements

Additional information

Governance

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Directors’ Remuneration Policy continued

Recruitment and promotion policy

The Company’s principle is that the remuneration of any new recruit will be assessed in line with the same principles as for the Executive

Directors, as set out in the Policy table. The Committee is mindful that it wishes to avoid paying more than it considers necessary to secure

a preferred candidate with the appropriate calibre and experience needed for the role. In setting the remuneration for new recruits, the

Committee will have regard to guidelines and shareholder sentiment regarding one-oﬀ or enhanced short-term or long-term incentive

payments, as well as giving consideration for the appropriateness of any performance measures associated with an award. The Company’s

policy when setting remuneration for the appointment of new Directors is summarised in the table below:

Remuneration element

Policy

Salary, benefits and pension

Salary and benefits will be set in line with the policy for existing Executive Directors. Maximum pension

contribution will be aligned with that of the majority of colleagues.

Annual bonus

Maximum annual participation will be set in line with the Company’s policy for existing Executive Directors

and will not exceed 150% of salary.

RSP

Maximum annual participation will be set in line with the Company’s policy for existing Executive Directors

and will not exceed 80% of salary.

STP

Eligible to participate with award size to reflect expected contribution and timing of joining the plan.

Maximum variable remuneration

The maximum variable remuneration which may be granted is the sum of the annual bonus, RSP and STP

(excluding the value of any buyouts).

Buyout of incentives forfeited on

cessation of employment

Forfeited on cessation of employment.

Where the Committee determines that the individual circumstances of recruitment justify the provision

of a buyout, the equivalent value of any incentives that will be forfeited on cessation of an Executive

Director’s previous employment will be calculated taking into account the following:

•

The proportion of the performance period completed on the date of the Executive Director’s cessation

of employment.

•

The performance conditions attached to the vesting of these incentives and the likelihood of them

being satisfied.

•

Any other terms and conditions having a material effect on their value (lapsed value). The Committee

may then grant up to the same value as the lapsed value, where possible, under the Company’s incentive

plans. To the extent that it was not possible, or practical, to provide the buyout within the terms of the

Company’s existing incentive plans, a bespoke arrangement would be used.

Relocation policies

In instances where the new Executive Director is required to relocate or spend significant time away from

their normal residence, the Company may provide one-off compensation to reflect the cost of relocation

for the Executive Director. The level of the relocation package will be assessed on a case-by-case basis but

will take into consideration any cost of living differences/housing allowance and schooling, and will not

exceed a period of two years from recruitment.

Where an existing colleague is promoted to the Board, the policy set out above would apply from the date of promotion but there would be

no retrospective application of the policy in relation to subsisting incentive awards or remuneration arrangements. Accordingly, prevailing

elements of the remuneration package for an existing colleague would be honoured and form part of the ongoing remuneration of the person

concerned. These would be disclosed to shareholders in the Directors’ Remuneration Report for the relevant ﬁnancial year.

The Company’s policy, when setting fees for the appointment of a new Chairman or Non-Executive Director, is to apply the policy which applies

to current Non-Executive Directors.

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Service contracts and letters of appointment

The Committee’s policy for setting notice periods is that normally they will be a maximum of 12 months. The Committee may, in exceptional

circumstances arising on recruitment, allow a longer period, which would in any event reduce to 12 months following the ﬁrst year of

employment. The Non-Executive Directors of the Company do not have service contracts and are appointed by letters of appointment.

Each independent Non-Executive Director’s term of oﬃce runs for a three-year period.

The Company follows the UK Corporate Governance Code 2018 (the

Code

) recommendation that all Directors be subject to annual

re-appointment by shareholders.

Executive Director

Notice periods

Name

Date appointed

Nature of contract

From Company

From Director

Compensation provisions for

early termination

Euan Sutherland

6 January 2020

Rolling

12 months

12 months

None

James Quin

1 January 2019

Rolling

12 months

12 months

None

Steve Kingshott

3 January 2023

Rolling

12 months

12 months

None

Non-Executive Director

Name

Original appointment

Appointment of

current term

Arrangement

Notice period/unexpired term

at AGM

Julie Hopes

1 October 2018

1 October 2021

Letter of appointment

3 months/15 months

Eva Eisenschimmel

1 January 2019

1 January 2022

Letter of appointment

3 months/18 months

Gareth Hoskin

11 March 2019

11 March 2022

Letter of appointment

3 months/21 months

Gemma Godfrey

1 September 2022

1 September 2022

Letter of appointment

3 months/33 months

Peter Bazalgette

1 September 2022

1 September 2022

Letter of appointment

3 months/33 months

Anand Aithal

1 September 2022

1 September 2022

Letter of appointment

3 months/33 months

The Board allows Executive Directors to accept appropriate outside non-executive director appointments provided the aggregate

commitment is compatible with their duties as Executive Directors. The Executive Directors concerned may retain fees paid for these

services, which will be subject to approval by the Board.

Choice of performance measures and targets

Annual bonus

Performance for the Annual Bonus Plan will be measured against ﬁnancial and non-ﬁnancial measures with respective targets for each

measure set by the Committee each ﬁnancial year. The Policy provides the Committee with the ﬂexibility to choose measures that are

strongly linked to the speciﬁc strategic and ﬁnancial priorities in any given ﬁnancial year.

For ﬁnancial measures, the targets are set with reference to internal forecasts, external forecasts, and other circumstances, as appropriate,

to ensure that targets are suitably stretching and motivational to Executives.

Non-ﬁnancial targets are set each ﬁnancial year with reference to the key strategic objectives of the Company and are linked to the long-term

success of the business.

RSP

No speciﬁc performance conditions are required for the vesting of Restricted Shares but there will be an underpin in that the Committee will

have the discretion to adjust vesting taking into account business, individual and wider Company performance.

STP

The STP will be based on the Hurdle of £6.00 per share including dividends paid during the performance period. If this minimum Hurdle is not

met, no payout will be awarded. The measure has been set for alignment with longer-term shareholder value, with the Hurdle being set at a level

that is considered stretching in the context of the business strategy and market conditions.

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Financial statements

Additional information

Governance

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Directors’ Remuneration Policy continued

Consideration of employment conditions elsewhere in the Group

Each year, prior to reviewing the remuneration of the Executive Directors and the members of the Executive Leadership Team, the

Committee considers a report prepared by the Chief People Oﬃcer detailing base pay and share scheme practices across the Company.

The report provides an overview of how colleague pay compares with the market, alongside any material changes during the year and includes

detailed analysis of basic pay and variable pay changes within the UK.

While the Company does not directly consult with colleagues as part of the process of reviewing executive pay and formulating the Policy, the

Company engages with colleagues via its People Committee, where the approach to Executive remuneration is also discussed. The Chair of

the Remuneration Committee is the Non-Executive Director nominated as ‘People Champion’. In addition, the Committee receives an update

and feedback from the broader colleague population on an annual basis using an engagement survey which includes a number of questions

relating to remuneration. The Company does not use remuneration comparison measurements.

The Group aims to provide a remuneration package for all colleagues that is market competitive and operates the same core structure as

for the Executive Directors. The Group operates colleague share and variable pay plans, with pension provisions provided for all Executive

Directors and colleagues. In addition, a proportion of the STP Pool is also reserved for all colleagues. Any salary increases for Executive

Directors are expected to be generally in line with those for UK-based colleagues. The Committee annually publishes a section on fairness,

diversity and wider workforce considerations as part of the Directors’ Remuneration Report.

Consideration of shareholder views

The Committee takes the views of the shareholders seriously and these views are taken into account in shaping remuneration policy and

practice. Shareholder views are considered when evaluating and setting remuneration strategy and the Committee welcomes an open

dialogue with its shareholders on all aspects of remuneration. The Committee consulted its major shareholders and the main shareholder

representative bodies prior to proposing this Policy. The Committee is grateful for the time taken to consider the Committee proposals and

provide feedback. At the end of the consultation, the majority of shareholders consulted indicated they were supportive of this Policy.

Compliance with the Code

The following table sets out how the Policy aligns with the Code whose objective is to ensure the remuneration operated by the Company

is aligned with all stakeholder interests, including those of shareholders:

Key remuneration element of the Code

Alignment with the Policy

Five-year period between the

date of grant and realisation for

equity incentives

The RSP and STP meet this requirement through the implementation of the two-year vesting holding

period for the RSP and five-year vesting period for the STP.

Phased release of equity awards

The RSP meets this requirement as awards are made in an annual cycle. The STP has a phased release

in years five, six and seven.

Discretion to override formulaic

outcomes

Included in the terms and conditions of the Annual Bonus Plan, the RSP and the STP.

Post-cessation shareholding

requirement

The full in-employment requirement for two years following cessation of employment.

Pension alignment

The pension contribution for all Executive Directors is aligned with the majority of colleagues at 6%.

Extended malus and clawback

The malus and clawback provisions align with the Financial Reporting Council’s Board

Effectiveness Guidance.

122

Saga plc

Annual Report and Accounts 2023

DIRECTORS’ REMUNERATION REPORT

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Provision 40 element

How the Policy aligns

Clarity

Remuneration arrangements should

be transparent and promote

effective engagement with

shareholders and the workforce

The Annual Bonus Plan performance conditions are based on the core strategic objectives and therefore,

there is a clear link to all stakeholders between their delivery and reward provided to management.

The RSP provides annual grants of shares which have to be retained for the longer term to ensure a focus

on sustainable performance. This provides complete clarity of the alignment of the interests of

management and shareholders.

Payout of the STP is directly linked to shareholder value through the Hurdle.

Simplicity

Remuneration structures should

avoid complexity and their rationale

and operation should be easy

to understand

The performance conditions for the Annual Bonus Plan are based on the Company’s strategic objectives.

This alignment of reward with the delivery of key markers of the success of the implementation of the

strategy ensures simplicity.

RSPs are a simple mechanism and avoid the setting of long-term performance conditions which tend to

inherently make remuneration more complex.

The STP is based on growth in total shareholder returns and therefore is a simple to understand incentive.

Risk

Remuneration arrangements should

ensure reputational and other risks

from excessive rewards, and

behavioural risks that can arise from

target-based incentive plans, are

identified and mitigated

The Policy includes:

•

setting defined limits on the maximum awards which can be earned, including an earnings cap on the STP;

•

requiring the deferral of a substantial proportion of the incentives in shares for a material period of time;

•

aligning the performance conditions with the strategy of the Company;

•

ensuring a focus on long-term sustainable performance through the RSP and STP; and

•

ensuring there is sufficient flexibility to adjust payments through malus and clawback and an overriding

discretion to depart from formulaic outcomes.

These elements mitigate against the risk of target-based incentives by:

•

limiting the maximum value that can be earned;

•

deferring the value in shares for the long-term which helps ensure that the performance earning the

award was sustainable and thereby discourages short-term behaviours;

•

aligning any reward to the agreed strategy of the Company; the use of an RSP and STP which support

a focus on the sustainability of the performance over the longer term;

•

reducing the awards, or cancelling them, if the behaviours giving rise to the awards are inappropriate; and

•

reducing the awards, or cancelling them, if it appears that the criteria on which the award was based

do not reflect the underlying performance of the Company.

Predictability

The range of possible values of

rewards to individual Directors and

any other limits or discretions

should be identified and explained at

the time of approving the Policy

The Policy sets out clearly the range of values, limits and discretions in respect of the remuneration

of management.

The RSP, in particular, ensures the predictability of the rewards received by management.

Proportionality

The link between individual awards,

the delivery of strategy and the

long-term performance of the

Company should be clear.

Outcomes should not reward

poor performance

The Policy sets out clearly the range of values and discretions in respect of the remuneration

of management.

The RSP, in particular, ensures the predictability of the rewards received by Executive Directors and the

bonus plan, being based on annual targets, operates over a more predictable time cycle compared with

traditional LTIP schemes, thereby allowing the Committee to more effectively ensure desirable

remuneration outcomes.

The STP is measured against stretching targets and therefore does not reward poor performance.

In addition, the Committee’s overriding discretion to depart from formulaic outcomes ensures there

is no reward for poor performance.

Alignment to culture

Incentive schemes should drive

behaviours consistent with the

Company’s purpose, values,

and strategy

The bonus plan drives behaviours consistent with the Company’s strategy.

The RSP and STP drive behaviours consistent with the Company’s purpose and values which are focused

on the long-term future of the business throughout the business cycle.

Eva Eisenschimmel

Chair, Remuneration Committee

17 April 2023

This report has been prepared in accordance with Schedule 8 of The Large and Medium-sized Companies and Groups (Accounts and Reports)

Regulations 2008 as amended in 2013, 2018 and 2019, the Provisions of the current Code and the Listing Rules.

Saga plc

Annual Report and Accounts 2023

123

Strategic report

Financial statements

Additional information

Governance

![]()

Directors’ Report

Management Report

The Directors’ Report, together with the Strategic Report, set out on pages 1-70 form the Management Report for the purposes of

Disclosure Guidance and Transparency Rule (

DTR

) 4.1.5 R (the

Management Report

).

Statutory information contained elsewhere in the Annual Report

Information required to be part of this Directors’ Report can be found elsewhere in the Annual Report and Accounts as indicated in the table

below and is incorporated into this report by reference.

Information

Location in Annual Report and Accounts

Likely future developments in the business of the Company or its subsidiaries

Pages 1-70

Environmental, Social and Governance including Task Force on Climate-Related Financial Disclosures

Pages 26-43

Greenhouse gas emissions

Pages 30-31

Suppliers, customers and others in a business relationship engagement

Pages 20-21

Colleagues (employment of disabled persons, workforce engagement and policies)

Pages 37-41, 69

Corporate Governance Statement

Pages 71-91

Directors’ details (including changes made during the year)

Pages 72, 74-75 and 83-85

Related-party transactions

Not applicable

Diversity

Pages 39-40, 77, 83-85

Share capital

Note 33 on page 196

Employee share schemes (including long-term incentive schemes)

Note 36 on pages 197-199

Financial instruments: information on the Group’s financial instruments and risk management objectives

and policies, including our policy for hedging

Notes 2, 3, 7, 8, 19 and 20

on pages 143-163, 164 and 175-184

Statements of responsibilities

Page 128

Additional information

Pages 209-214

Disclosure table pursuant to Listing Rule (

LR

) 9.8.4C

The following table provides references to where the information required by LR 9.8.4C R is disclosed:

Listing Rule

Listing Rule requirement

Disclosure

9.8.4(1)

Interest capitalised by the Group and any related tax relief

Note 17 on pages 171-173

9.8.4(2)

Unaudited financial information (LR 9.2.18 R)

Group Chief Financial Officer’s Review, pages 44-61

9.8.4(4)

Long-term incentive schemes (LR 9.4.3 R)

Directors’ Remuneration Report, pages 92-123

9.8.4(5)

Directors’ waivers of emoluments

Directors’ Remuneration Report, pages 92-123

9.8.4(6)

Directors’ waivers of future emoluments

Directors’ Remuneration Report, pages 92-123

9.8.4(7)

Non-pre-emptive issues of equity for cash

Directors’ Report on page 126

9.8.4(8)

Non-pre-emptive issues of equity for cash by any unlisted major

subsidiary undertaking

Not applicable

9.8.4(9)

Parent company participation in a placing by a listed subsidiary

Not applicable

9.8.4(10)

Contract of significance in which a Director is, or was,

materially interested

Not applicable

9.8.4(11)

Contract of significance between the Company

(or one of its subsidiaries) and a controlling shareholder

Not applicable

9.8.4(12)

Waiver of dividends by a shareholder

Directors’ Report on page 126

(under paragraph ‘Rights attaching to shares’)

9.8.4(13)

Waiver of future dividends by a shareholder

Directors’ Report on page 126

(under paragraph ‘Rights attaching to shares’)

9.8.4(14)

Board statement in respect of relationship agreement with

a controlling shareholder

Not applicable. See Directors’ Report on page 125

(under ‘Relationship agreement with Director shareholder’)

124

Saga plc

Annual Report and Accounts 2023

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Results and dividends

The Group made a loss after taxation of £259.2m for the ﬁnancial

year ended 31 January 2023. The Board did not pay an interim

dividend. The Board of Directors is not in a position to recommend

the payment of a ﬁnal dividend for the 2022/23 ﬁnancial year.

The Directors intend to resume dividend payments in the future,

when further progress has been made with deleveraging and when

current limitations, particularly in relation to ship debt, have been

removed. Any decision to declare and pay dividends is made at the

discretion of the Directors and depends on, among other things,

applicable law, regulation, restrictions, the Group’s ﬁnancial position,

regulatory capital requirements, working capital requirements,

ﬁnance costs, general economic conditions and other factors the

Directors deem signiﬁcant from time to time.

Political donations

No political donations were made during the year.

Directors’ interests

A list of the Directors, their interests in the long-term performance

share plan, contracts and ordinary share capital of the Company are

given in the Directors’ Remuneration Report on pages 92-123.

Relationship agreement with Director shareholder

Any person who exercises or controls, on their own or together with

any person with whom they are acting in concert, 30% or more of the

votes able to be cast at general meetings of a company are known as a

‘controlling shareholder’ under the Listing Rules. The Listing Rules

require companies with controlling shareholders to enter into an

agreement which is intended to ensure that the controlling

shareholders comply with certain independence provisions stated

in the Listing Rules.

The Board conﬁrms that, in accordance with the Listing Rules,

there are no controlling shareholders in the Company. However,

the Company entered into a relationship agreement with Roger De

Haan on 10 September 2020 (the

Relationship Agreement

) as

Roger De Haan holds 37,196,970 shares of 15p each (constituting

26.5% of issued share capital as of 31 January 2023). The

Relationship Agreement regulates the relationship between the

Company and Roger De Haan and contains undertakings that

transactions and arrangements will be conducted on an arm’s-length

basis and on normal commercial terms. It also provides that dilutions

caused by new issuances of shares shall be disregarded when

determining investor rights under its terms.

The Group entered into an unsecured loan facility with Roger De

Haan on 3 April 2023. This was provided on an arm’s length basis and

on normal commercial terms.

Rules on appointment and replacement of Directors

A Director may be appointed by ordinary resolution of the

shareholders in a general meeting following nomination by the Board

or a member (or members) entitled to vote at such a meeting. In

addition, the Directors may appoint a Director to ﬁll a vacancy, or as

an additional Director, provided that the individual retires at the next

Annual General Meeting (

AGM

). A Director may be removed by the

Company in certain circumstances set out in the Company’s Articles

of Association or by an ordinary resolution of the Company. The

Relationship Agreement between the Company and Roger De Haan

provides for the nomination for appointment (and removal or

re-nomination) to the Board of one Non-Executive Director for as

long as he holds at least the higher of (i) 10% or more of the issued

ordinary share capital of the Company and (ii) the percentage of the

issued ordinary share capital of the Company represented by 60%

of the investor’s holding of ordinary shares immediately following the

capital raise which took place in October 2020.

All Directors will seek re-election (or election) at the AGM in

accordance with the Company’s Articles of Association and the

recommendations of the UK Corporate Governance Code.

Directors’ indemnities

At the date of this report, indemnities are in force under which the

Company has agreed to indemnify the Directors, to the extent

permitted by law and the Company’s Articles of Association, in

respect of all losses arising out of, or in connection with, the execution

of their powers, duties and responsibilities, as Directors of the

Company or any of its subsidiaries. No amount was paid under any

of these indemnities during the year.

Change of control – significant agreements

There are some arrangements which give rights to third parties to

terminate agreements upon a change of control of the Company,

including following a takeover bid; for example, insurance, commercial

contracts and distribution agreements. There are a number of

contracts and arrangements throughout the Group for which the

legal risk arising out of a change of control is managed as part of the

contractual governance process.

The Group’s corporate debt is unsecured and in place for general

purposes. It consists of a £150m seven-year public listed bond at

3.375%, due to expire in May 2024, and a £250m ﬁve-year public

listed bond at 5.50%, due to expire in July 2026. The Group also has

a £50m revolving credit facility, expiring in May 2025.

Twelve-year Export Credit Agency backed funding is in place to

ﬁnance 80% of the cost of the Group’s two ocean cruise ships at a

ﬁxed interest rate. The ﬁrst of these facilities was drawn on

completion of the build of Spirit of Discovery and is secured by way of

a charge over the asset. The second facility was drawn on completion

of the build of Spirit of Adventure and is also secured by way of a

charge over the asset. The Company has provided a guarantee for

the ship debt. The Group also secured a debt holiday and covenant

waiver for the ship debt for the two years ending 31 March 2022.

Repayments recommenced in June 2022.

In the event of a change of control, the facilities would either require

repayment or renegotiation. If the ship ﬁnancing is terminated,

signiﬁcant break fees may be incurred. Further details on banking

facilities are shown in Note 30 to the consolidated ﬁnancial

statements on pages 193-194.

The rules of the Company’s employee share plans generally provide

for the accelerated vesting and/or release of share awards in the

event of a change of control of the Company.

The Company does not have any agreements with colleagues

(including Directors) which would pay compensation in the event

of a change of control.

Conflict of interest

Each Director is obliged to disclose any potential, or actual, conﬂict

of interest in accordance with the Company’s Conﬂict of Interest

Policy. The policy is subject to review and declarations are made on

an annual basis. Directors are also required to update any changes

to declarations as they occur. Internal controls are in place to

ensure that any related-party transactions are conducted on an

arm’s-length basis. Roger De Haan did not participate in discussions

around the loan facility agreement.

Share capital and interests in voting rights

The Company’s share capital (including movements during the year)

is set out on page 196. At the date of this report, the Company’s issued

share capital comprised a single class of share capital which is divided

into ordinary shares of 15p each. At 31 January 2023, 140,337,271

ordinary shares of 15p each had been issued, fully paid up and quoted

on the London Stock Exchange (

LSE

).

Saga plc

Annual Report and Accounts 2023

125

Strategic report

Financial statements

Additional information

Governance

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Directors’ Report continued

In accordance with DTR 5.1, the Company must disclose where it

has been notiﬁed of the interests in the Company’s total voting rights.

The obligation to notify sits with the shareholder, and the Company

must report on the notiﬁcations received, between the end of the

reporting year and a date not more than one month prior to the

date of the notice of AGM. As the date of signing of the Annual Report

and Accounts is prior to this we will include an updated position in

our AGM notice.

Since the date of disclosure to the Company, the interest of any

person may have increased or decreased. There is no requirement

to notify the Company of any increase or decrease unless the holding

passes a notiﬁable threshold in accordance with DTR 5.1.

Information regarding other interests in voting rights provided to

the Company pursuant to the Financial Conduct Authority DTRs is

published on the Company’s corporate website and via a Regulatory

Information Service.

The Company has not been notiﬁed of any interests in the Company’s

total voting rights between 31 January 2023 and the date of signing

the Annual Report and Accounts. During the year, the following

notiﬁcations were received:

Name

Ordinary

shares of

15p each

Percentage

of capital as

disclosed

to the

Company

Nature of

holding

Norges Bank

4,557,630

3.25%

Direct

(2.19%)

Indirect

(1.06%)

Kernow Asset

Management Limited

4,238,107

3.02%

Direct

Authority to allot/purchase own shares

A shareholders’ resolution was passed at the AGM on 5 July 2022

authorising the Company to make market purchases within the

meaning of Section 693(4) of the Companies Act 2006 (the

Act

)

(up to £2,105,059, representing 10% of the aggregate nominal share

capital of the Company following admission). This is subject to a

minimum price of 15p and a maximum price of the higher of 105% of

the average mid-market quotations for ﬁve business days prior to

purchase or the price of the last individual trade and highest current

individual bid as derived from the LSE trading system.

The Company did not exercise this authority during the year, and it will

expire at the forthcoming AGM. A special resolution to authorise the

Company to make market purchases representing 10% of current

nominal share capital will be proposed at the 2023 AGM.

The Directors of the Company were also granted authority at the

2022 AGM to allot relevant securities up to a nominal amount of

£7,009,847. This authority was not exercised during the year. This

authority will apply until the conclusion of the 2023 AGM, at which

shareholders will be asked to grant the Directors authority (for the

purposes of Section 551 of the Act) to allot relevant securities: (i) up

to an aggregate nominal amount of 33.3% of the Company’s issued

ordinary share capital; and (ii) comprising equity securities (as deﬁned

in the Act) up to an aggregate nominal amount of 66.6% of the

Company’s issued ordinary share capital (after deducting from such

limit any relevant securities issued under (i) in connection with a rights

issue). These amounts will apply until the conclusion of the AGM to be

held in 2024, or, if earlier, 31 July 2024.

Special resolutions will also be proposed to give the Directors

authority to make non-pre-emptive issues wholly for cash in

connection with rights issues and otherwise up to an aggregate

nominal amount of 10% of the Company’s issued ordinary share

capital and to make non-pre-emptive issues wholly for cash in

connection with acquisitions or speciﬁed capital investments up to

an aggregate amount of 10% of the Company’s issued ordinary share

capital. This is consistent with the Pre-Emption Group’s published

Statement of Principles.

Rights attaching to shares

The Company has a single class of ordinary shares in issue. The rights

attached to the shares are governed by applicable law and the

Company’s Articles of Association which are available on our

corporate website (www.corporate.saga.co.uk/about-us/governance).

Ordinary shareholders have the right to receive notice, attend and

vote at general meetings; and to receive a copy of the Company’s

Annual Report and Accounts and a dividend when approved and paid.

On a show of hands, each shareholder present in person, or by proxy

(or an authorised representative of a corporate shareholder), shall

have one vote. In the event of a poll, one vote is attached to each share

held. No shareholder owns shares with special rights as to control.

The Notice of AGM (

Notice

) states deadlines for exercising voting

rights and for appointing a proxy or proxies.

The Saga Employee Beneﬁt Trust (the

Trust

) is an Employee Beneﬁt

Trust which holds property (the

Trust Fund

) including inter-alia

money, and ordinary shares in the Company, in trust in favour or

for the beneﬁt of colleagues of the Saga Group. The Trustee of the

Trust has the power to exercise the rights and powers incidental to,

and to act in relation to, the Trust Fund in such manner as the Trustee

in its absolute discretion thinks ﬁt. The Trustee has waived its rights

to dividends on ordinary shares held by the Trust. Details of

employee share schemes are set out in Note 36 to the consolidated

ﬁnancial statements.

126

Saga plc

Annual Report and Accounts 2023

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Restrictions on the transfer of shares

The Company is not aware of any agreement which would result in

a restriction on the transfer of shares or voting rights.

Articles of Association

Any amendment to the Company’s Articles of Association may only

be made by passing a special resolution of the shareholders of the

Company. The Company last approved its Articles of Association

by special resolution at the AGM held on 14 June 2021.

Research and development

The Group does not undertake any material activities in the ﬁeld

of research and development.

Branches outside the UK

The Company does not have any branches outside the UK.

Post-balance sheet events

After the year end, the Group concluded discussions with its Cruise

lenders in respect of the covenant restrictions attaching to its two

ship debt facilities (Note 30 on pages 193-194). Lenders have agreed

to a waiver of the EBITDA to debt repayment covenant ratio for the

31 July 2023 testing date.

Also since 31 January, the Company has agreed a £50m loan facility

with Roger De Haan, to commence on 1 January 2024, details of which

are set out in Note 40 on page 202.

Auditor

KPMG LLP has conﬁrmed its willingness to continue in oﬃce as

auditor of the Company and resolutions for its re-appointment and

for the Audit Committee to determine its remuneration will be

proposed at the forthcoming AGM.

Annual General Meeting

The AGM will be held on 20 June at 11.00am at the oﬃces of

Numis Securities Limited, 45 Gresham Street, London EC2V 7BF.

The Notice of AGM will be available on our corporate website

(www.corporate.saga.co.uk) in due course.

By order of the Board

Victoria Haynes

Group Company Secretary

17 April 2023

Saga plc (Company no. 08804263)

Saga plc

Annual Report and Accounts 2023

127

Strategic report

Financial statements

Additional information

Governance

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Statements of responsibilities

Directors’ responsibilities

The Directors are responsible for preparing the Annual Report and

Accounts and the Group and parent company ﬁnancial statements in

accordance with applicable laws and regulations.

Company law requires the Directors to prepare Group and parent

company ﬁnancial statements for each ﬁnancial year. Under that law,

they are required to prepare the Group ﬁnancial statements in

accordance with UK-adopted international accounting standards

and in conformity with the requirements of the Companies Act 2006

(the

Act

) and have elected to prepare the parent company ﬁnancial

statements in accordance with UK accounting standards,

including Financial Reporting Standard (

FRS

) 101 (Reduced

Disclosure Framework).

Under company law, the Directors must not approve the ﬁnancial

statements unless they are satisﬁed that they give a true and fair view

of the state of aﬀairs of the Group and parent company and of their

proﬁt or loss for that period (see Governance statements on page 71).

In preparing each of the Group and parent company ﬁnancial

statements, the Directors are required to:

•

select suitable accounting policies and then apply

them consistently;

•

make judgements and estimates that are reasonable, relevant,

reliable and prudent;

•

for the Group financial statements, state whether they have been

prepared in accordance with UK-adopted international

accounting standards;

•

for the parent company financial statements, state whether

applicable UK accounting standards have been followed, subject

to any material departures disclosed and explained in the parent

company financial statements;

•

assess the Group and parent company’s ability to continue as a

going concern, disclosing, as applicable, matters related to going

concern; and

•

use the going concern basis of accounting unless they either

intend to liquidate the Group or the parent company or to cease

operations or have no realistic alternative but to do so.

The Directors are responsible for keeping adequate accounting

records that are suﬃcient to show and explain the parent company’s

transactions and disclose with reasonable accuracy at any time the

ﬁnancial position of the parent company and enable them to ensure

that its ﬁnancial statements comply with the Act. They are also

responsible for such internal controls as they determine are

necessary to enable the preparation of ﬁnancial statements that are

free from material misstatement, whether due to fraud or error, and

have general responsibility for taking such steps as are reasonably

open to them to safeguard the assets of the Group and to prevent

and detect fraud and other irregularities.

Under applicable law and regulations, the Directors are also

responsible for preparing a Strategic Report, Directors’ Report,

Directors’ Remuneration Report and Corporate Governance

Statement that comply with that law and those regulations.

Disclosure of information to the auditor

Having made the requisite enquiries, so far as each of the Directors

is aware, there is no relevant audit information (as deﬁned by Section

418(3) of the Act) of which the Company’s auditor is unaware and the

Directors have taken all the steps they ought to have taken as

Directors to make themselves aware of any relevant audit information

and to ensure that the Company’s auditor is aware of that information.

Maintenance of website and single electronic

reporting

The Directors are responsible for the maintenance and integrity of

the corporate and ﬁnancial information included on the Company’s

website. Legislation in the UK governing the preparation and

dissemination of ﬁnancial statements may diﬀer from legislation

in other jurisdictions.

In accordance with Disclosure Guidance and Transparency Rule

4.1.14R, the ﬁnancial statements will form part of the annual ﬁnancial

report prepared using the single electronic reporting format under

the Transparency Directive European Single Electronic Format

(

ESEF

) Regulation. The auditor’s report on these ﬁnancial statements

provides no assurance over the ESEF format.

Directors’ responsibility statement

Each of the Directors, who were in oﬃce at the date of this report,

whose names and responsibilities are listed on pages 74-75,

conﬁrm that, to the best of their knowledge:

•

the financial statements, prepared in accordance with the

applicable set of accounting standards, give a true and fair view

of the assets, liabilities, financial position and profit or loss of the

Company and the undertakings included in the consolidation

taken as a whole; and

•

the Management Report includes a fair review of the development

and performance of the business and the position of the issuer,

and the undertakings included in the consolidation taken as a

whole, together with a description of the principal risks and

uncertainties that they face.

The Directors consider the Annual Report and Accounts, taken

as a whole, to be fair, balanced and understandable and provide

the information necessary for shareholders to assess the Group’s

position and performance, business model and strategy.

By order of the Board

Victoria Haynes

Group Company Secretary

17 April 2023

Saga plc (Company no. 08804263)

128

Saga plc

Annual Report and Accounts 2023

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Independent Auditor’s Report to the Members of Saga plc

1 Our opinion is unmodified

We have audited the ﬁnancial statements of Saga plc (“the Company”)

for the year ended 31 January 2023 which comprise the Consolidated

income statement, Consolidated statement of comprehensive

income, Consolidated statement of ﬁnancial position, Consolidated

statement of changes in equity and Consolidated statement of cash

ﬂows, the Company Balance sheet, Company Statement of changes

in equity, and the related notes, including the accounting policies

in note 2 to the ﬁnancial statements and note 1 to the Company

ﬁnancial statements.

In our opinion:

•

the financial statements give a true and fair view of the state

of the Group’s and of the parent Company’s affairs as at

31 January 2023 and of the Group’s loss for the year then ended;

•

the Group financial statements have been properly prepared in

accordance with UK-adopted international accounting standards;

•

the parent Company financial statements have been properly

prepared in accordance with UK accounting standards, including

FRS 101

Reduced Disclosure Framework

; and

•

the financial statements have been prepared in accordance with

the requirements of the Companies Act 2006.

Basis for opinion

We conducted our audit in accordance with International Standards

on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities

are described below. We believe that the audit evidence we have

obtained is a suﬃcient and appropriate basis for our opinion. Our

audit opinion is consistent with our report to the audit committee.

We were ﬁrst appointed as auditor by the shareholders on

22 June 2017. The period of total uninterrupted engagement is

for the six ﬁnancial years ended 31 January 2023. We have fulﬁlled

our ethical responsibilities under, and we remain independent of the

Group in accordance with, UK ethical requirements including the

FRC Ethical Standard as applied to listed public interest entities.

No non-audit services prohibited by that standard were provided.

Overview

Materiality:

Group

financial statements

as a whole

£4.8m (2022: £3.5m)

0.85% of 2023 revenue (2022: 4.7%

of normalised profit before tax)

Coverage

96% (2022: 97%) of total revenues

Key audit matter

vs 2022

Recurring risks

Recoverability of Goodwill and

the parent Company’s investment

in subsidiaries

Valuation of claims outstanding –

IBNR (gross and net)

Recoverability of the carrying value

of cruise ships

New risk

Going concern

2 Key audit matters: our assessment of risks of material misstatement

Key audit matters are those matters that, in our professional judgement, were of the most signiﬁcance in the audit of the ﬁnancial statements

and include the most signiﬁcant assessed risks of material misstatement (whether or not due to fraud) identiﬁed by us, including those which

had the greatest eﬀect on: the overall audit strategy; the allocation of resources in the audit; and directing the eﬀorts of the engagement team.

Going concern is a key audit matter and is described in section 2 of our report. We summarise below the key audit matters (unchanged from

2022 other than the inclusion of a key audit matter relating to going concern), in decreasing order of audit signiﬁcance, in arriving at our audit

opinion above, together with our key audit procedures to address those matters and, as required for public interest entities, our ﬁndings from

those procedures in order that the Company’s members, as a body, may better understand the process by which we arrived at our audit

opinion. These matters were addressed, and our ﬁndings are based on procedures undertaken, in the context of, and solely for the purpose of,

our audit of the ﬁnancial statements as a whole, and in forming our opinion thereon, and consequently are incidental to that opinion, and we do

not provide a separate opinion on these matters.

Area

The risk

Our response

Going concern

See Note 2.1 to the group

financial statements

Refer to pages 86-89

(Audit Committee Report)

Disclosure quality

The financial statements explain

how the Board has formed a

judgement that it is appropriate

to adopt the going concern basis

of preparation for the Group

and Company.

That judgement is based on an

evaluation of the inherent risks

to the Group’s and Company’s

business model and how those

risks might affect the Group’s and

Company’s financial resources

or ability to continue operations

over a period of at least 14 months

from the date of approval of the

financial statements.

We considered whether these risks could plausibly affect the liquidity

or covenant compliance in the going concern period by assessing the

directors’ sensitivities over the level of available financial resources and

covenant compliance indicated by the Group’s financial forecasts taking

account of severe, but plausible, adverse effects that could arise from

these risks individually and collectively.

Our procedures also included:

Funding assessment:

•

We agreed the Group’s committed level of financing, the availability

of facilities and related covenant requirements to signed agreements

including covenant waivers;

•

We critically evaluated management’s assessment of compliance with

debt covenants and sources of funding for repayment of the bonds.

We assessed the ability of the Group to meet the terms including

repayment timelines and financial covenants within reasonably

foreseeable downside scenarios; and

•

Through inquiry and inspection of correspondence, we considered

the likelihood of the Group’s financial services and travel regulators

(Financial Conduct Authority (‘FCA’), the Gibraltar Financial Services

Commission (‘GFSC’) and the Civil Aviation Authority (‘CAA’)), imposing

additional financial or operational constraints on the Group and how

such risks had been factored into the stress testing performed.

Saga plc

Annual Report and Accounts 2023

129

Strategic report

Financial statements

Additional information

Governance

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Area

The risk

Our response

The risks most likely to adversely

affect the Group’s and Company’s

available financial resources over this

period include but are not limited to,

the following:

•

The ability of the Group

to repay £150m bonds (‘bonds’)

in May 2024 upon maturity.

The Group has agreed an

unsecured loan facility of £50m.

Under this agreement, if the sale

of the insurance business is not

completed, the Group will be

able to draw down on this loan

to support liquidity needs and

the repayment of the bonds.

•

Any unexpected downturn in

performance of the Insurance

Broking business due to worsening

competitive market pressures;

•

High costs and claims inflation

may have an adverse impact on

Insurance Underwriting margins;

•

The inability to achieve load factors

for Ocean Cruise, lower demand

for River Cruise and slower growth

in the Travel business; and

•

The timing of, and extent to which

management are able to achieve

the identified discretionary

cost savings.

There are also less predictable

but realistic second order impacts,

such as adverse changes in UK

Government policy and the economic

environment , which could result in

a rapid reduction of available

financial resources.

The risk for our audit was whether

or not those risks were such that

they amounted to a material

uncertainty that may have cast

significant doubt about the ability

to continue as a going concern.

Had they been such, then that

fact would have been required

to have been disclosed.

Historical comparisons:

•

We evaluated the appropriateness of management’s cashflow

forecasting process by comparing historic forecasts and the related

underlying assumptions considered in the prior period with the actual

and forecasted cashflows.

Key dependency assessment:

•

We gained an understanding of and assessed the Group’s plans and

progress to maintain the continued operation of the business in the

face of the recent economic challenges, and the assessment of the

likely impact of regulatory change in the insurance industry on its

business plan; and

•

We challenged and evaluated the degree to which reasonably

foreseeable downside scenarios that would impact the Group’s

business were factored into the financial resilience modelling that

the Group has performed.

Benchmarking assumptions and our sector experience:

•

We evaluated and challenged the assumptions used in the Directors’

base and reasonably foreseeable downside scenarios utilising external

data points where available alongside our knowledge of the business

and our cruise, travel and insurance sector experience, and assessed

the potential risk of management bias.

Sensitivity analysis:

•

We considered additional sensitivities to the Directors’ reasonably

foreseeable downside scenario, including challenging the extent to

which discretionary cost savings were plausible and the expected level

of restricted or collateralised funds required to be held within the

business, in order to challenge the directors’ assessment. This included

an assessment of the Group’s ability to continue to meet its debt

covenants in this scenario.

Evaluating directors’ intent:

•

We evaluated the achievability of the actions the directors consider

they would take to improve the position should the risks materialize.

This included selling the Group’s Insurance Underwriting operations

or drawing down on the recently agreed £50m unsecured loan facility

and reductions in discretionary spend and capital expenditure, taking

into account the extent to which the directors can control the timing

and outcome of these actions.

Assessing transparency:

•

Considering whether the going concern disclosure in note 2.1 to

the financial statements gives a full and accurate description of the

directors’ assessment of going concern, including the identified risks,

dependencies, and related sensitivities.

Our results:

We found the going concern disclosure in note 2.1 without

any material uncertainty to be proportionate (2022 result: proportionate).

Independent Auditor’s Report to the Members of Saga plc continued

2 Key audit matters: our assessment of risks of material misstatement (continued)

130

Saga plc

Annual Report and Accounts 2023

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Area

The risk

Our response

Recoverability of goodwill

and the parent Company’s

investment in subsidiaries

Goodwill: £449.6 million,

2022: £718.6 million; parent

Company’s investment in

subsidiaries: £167.3 million,

2022: £552.3 million)

Refer to pages 86-89

(Audit Committee Report),

note 2.3h on page 148

(accounting policies),

note 2.6 on pages 155-158

(significant accounting

judgements, estimates

and assumptions) and

note 16 on pages 170-171

(financial disclosures).

Forecast-based valuation:

Insurance goodwill in the Group and

the carrying amount of the parent

Company’s investment in subsidiaries

are significant and at risk of

irrecoverability if forecast business

performance for the Group’s

Insurance, Cruise and Travel

businesses, in particular, were to fall

significantly short of business plans.

The estimated recoverable amount

of goodwill in relation to the Insurance

business and the parent Company’s

investment in subsidiaries are

subjective due to the inherent

uncertainty involved in forecasting

and discounting future cash flows

and auditor judgement is required

to assess whether the directors’

overall estimate, taking into account

the below assumptions, falls within an

acceptable range. Current economic

conditions and the outlook for

geo-political uncertainty and the

impact that this has on the speed at

which the Group’s Travel businesses

can recover also have a significant

impact on estimation uncertainty.

The assessment of the recoverability

of these assets involves a high degree

of subjectivity around assumptions

due to the supporting calculations

of Value in Use (‘VIU‘) being reliant on

expectations of future performance.

Multiple inputs into the VIU

calculations, such as weighted

average cost of capital (‘WACC‘) and

terminal growth rates are at risk of

manipulation in order to demonstrate

that the value of the underlying

intangible assets is not impaired.

The risk premium in relation to these

assets is impacted by uncertainty in

the economic outlook and therefore

there is risk of impairments to

insurance goodwill and investments

in subsidiaries at the parent Company

level if the share price does not

recover; and particularly if the Group

is not able to deliver at or ahead of

plan in 2023/24, and years to come.

The effect of these matters is that,

as part of our risk assessment,

we determined that the valuation

of goodwill and the parent Company’s

investment in subsidiaries has a

high degree of estimation

uncertainty, with a potential range

of reasonable outcomes greater

than our materiality for the

financial statements as a whole, and

possibly many times that amount.

Our procedures included:

•

Control design and implementation:

We evaluated the design and

implementation of the Group’s impairment assessment procedures,

including those controls over the approvals of business plans.

•

Historical comparisons:

We assessed the reasonableness of cash flow

projections against historical performance.

•

Our sector experience:

We evaluated and challenged the assumptions

used in cash flow forecasts using our sector knowledge and experience.

•

Benchmarking assumptions:

We compared the Group’s and the

parent Company’s assumptions to externally derived data in relation to

key inputs such as WACC and terminal growth rates, with the support

of our valuation specialists.

•

Comparing valuations:

For goodwill we compared the recoverable

amount of the insurance business Cash Generating Unit (‘CGU‘)

by reference to VIU relative to the carrying value and evaluated the

outcome against comparator industry multiples; and, for the parent

Company’s investment in subsidiaries, we compared the sum of the

VIUs for all of the Group’s CGUs to the carrying value, market

capitalisation and implied multiples of the Group’s businesses; and

evaluated reasons for any significant differences.

•

Sensitivity analysis:

We used our analytical tools to assess the

sensitivity of the headroom on goodwill and the parent Company’s

investment in subsidiaries and concluded on the appropriateness of

the impairment recognised on these. This was performed considering

reasonable possible changes in key assumptions underlying the

business plans.

•

Assessing transparency:

We assessed whether the Group

disclosures about the sensitivity of the outcome of the impairment

assessment to changes in key assumptions reflects the risks inherent

in the valuation of goodwill and in the carrying value of the parent

Company’s investment in subsidiaries.

We performed the tests above rather than seeking to rely on any of

the Group’s controls because the estimation uncertainty involved in

the nature of the balance is such that we would expect to obtain audit

evidence primarily through the detailed procedures described.

Our findings:

We found that the resulting estimates over the recoverable

amount of Group goodwill and of the parent Company’s investment

in subsidiaries to be balanced (2022 finding: balanced). We found the

disclosures of the drivers of impairment and sensitivities of goodwill

headroom and the carrying value of the parent Company’s investment

in subsidiaries to changes in key assumptions, to be proportionate

(2022: proportionate).

Saga plc

Annual Report and Accounts 2023

131

Strategic report

Financial statements

Additional information

Governance

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Area

The risk

Our response

Valuation of claims

outstanding – IBNR

(gross and net)

(Gross £285.2 million,

2022: £292.8 million;

Net £100.0 million,

2022: £100.7 million)

Refer to pages 86-89

(Audit Committee Report),

note 2.3r on page 152

(accounting policies);

note 2.6 on pages 155-158

(significant accounting

judgements, estimates

and assumptions) and

note 28 on page 189-192

(financial disclosures).

Subjective valuation:

Valuation of claims outstanding –

incurred but not reported (‘IBNR‘)

estimates is highly judgemental and

requires a number of assumptions

to be made that have high estimation

uncertainty and can have material

impacts on the valuation. Further,

valuation of these liabilities involves

selection of appropriate methods,

which are highly subjective, and

involves complex calculations.

This judgement is applied to a number

of key assumptions, such as the

frequency and severity of incurred

bodily injury, accidental damage and

third-party property damage losses,

the choice of development pattern,

and the choice of discount rate at

which periodical payment orders

are valued.

The inherent risk of material

misstatement relating to the valuation

of claims outstanding – IBNR has been

impacted by the current economic

conditions including the rising inflation

levels, which has led to our

assessment of risk increasing from

the prior year. We expect that data

used to determine the assumptions

used in setting reserves estimates will

be affected by inflation and therefore

management will need to consider the

extent to which this influences the

choice of the assumptions.

Certain areas of claims outstanding

– IBNR balance contain greater

uncertainty, for example, the third

party bodily injury (‘TPBI‘) claims

exhibit greater variability and are

more long-tailed than the

damage classes.

In particular, the allowance made for

settlement of claims as a Periodic

Payment Order (‘PPO‘) rather than

a lump sum is uncertain and has a

high reserving risk. Additionally,

the allowance made for inflation for

future claims development is highly

uncertain and associated with a

heightened reserving risk.

Similar estimates are required in

establishing the reinsurers’ share

of claims outstanding, in particular

the share of IBNR claims.

A margin is added to the actuarial

best estimate (‘ABE‘) of claims

outstanding – IBNR to make

allowance for risks and uncertainties

that are not specifically allowed for in

establishing the ABE. The appropriate

margin to recognise is a subjective

judgement and is an estimate taken by

the directors, based on the perceived

uncertainty and potential for volatility

in the underlying claims.

Our procedures included:

•

Control design and implementation:

Tested the design and

implementation of manual controls over the completeness and

accuracy of data used in the calculation of the IBNR. The controls

included reconciliations between data in the actuarial reserving

systems and data in the policy administration systems.

We involved our actuarial specialists to perform the following procedures:

•

Evaluating the work of the internal actuaries:

We evaluated the

work of the internal actuaries by analysing and evaluating the results

of reserving reports issued by them and further assessed the

competence and capabilities based on our knowledge of the actuaries’

qualifications and the professional standards that their work is subject

to, and the appropriateness of the methodology and the conclusions

through the procedures below;

•

Diagnostics:

We performed risk assessment procedures over all

material perils as well as considering the reasonableness of prior year

changes in ultimate reserves and current year loss ratios in light of

experience over the year;

•

Independent re-projection in respect of the actuarial best

estimate:

Using the Company’s own data, we carried out independent

re-projections to form our own view of the insurance contract liabilities

– IBNR. We did this for 98% of the ultimate gross contract liabilities.

We have used an inflation loading based on our internal inflation tool

in addition to our reprojection work and have challenged the

Company’s assumption with respect to the inflation loading;

•

Historical comparisons:

We compared prior year actual

versus expected claims experience by class of business and

accident/underwriting year and considered the entity’s selected

underwriting loss ratios in the context of the actual versus expected;

•

Margin evaluation:

We evaluated the appropriateness of the Group

recommended margin held at year end. In order to do this, we assessed

the directors’ approach, and supporting analysis for margin to be held,

having regard to the heightened risk of future inflation, the change in

repair network supplier and the recoverability of salvage and

subrogation scenarios which are the key risks affecting business.

We further evaluated the directors’ assumption and judgement in

the unwinding of the latent COVID-19 margin in the current year.

We considered the relative strength of margin held against peers

and versus prior period in order to be satisfied that no additional

prudence had been recognised in the level of overall reserves held,

including margin.

•

Data comparisons:

We agreed the relevant financial and

non-financial claims and premiums data recorded in the claims

and premiums administration systems to the data used in the

actuarial reserving calculations, to assess the integrity of the data

used by the internal actuaries in their actuarial reserving process

and in our own reprojections and assessed that the output of the

actuarial re-projections reconciled with the reported balance in

the financial statements.

•

Reinsurance:

We assessed the risk transfer elements of reinsurance

contracts, and the accuracy of a sample of reinsurance recoveries

recorded, including reinsurance recoveries related to IBNR, against

the terms of relevant reinsurance agreements.

•

Assessing transparency:

We assessed whether the Group’s

disclosures about the degree of estimation uncertainty and the

sensitivity of the balance to changes in key assumptions reflected

the risks inherent in the valuation of claims outstanding.

Independent Auditor’s Report to the Members of Saga plc continued

2 Key audit matters: our assessment of risks of material misstatement (continued)

132

Saga plc

Annual Report and Accounts 2023

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Area

The risk

Our response

Valuation of claims

outstanding – IBNR

(gross and net)

(continued)

Data capture

The valuation of insurance contract

liabilities depends on complete and

accurate data about the volume,

amount and pattern of current and

historical claims since they are used

to form expectations about future

claims. If the data used in calculating

IBNR, or for forming judgements over

key assumptions, is not complete and

accurate, then material impacts on

the valuation of insurance contract

liabilities may arise.

This is particularly true in establishing

the types of claims within IBNR upon

which to base actuarial projections

given the assumptions and reserving

methodology varies considerably

by peril. Whilst data remains a key

input for reserving, its risk in isolation

is not classed as a significant risk

for our audit.

The effect of these matters is that,

as part of our risk assessment,

we determined that the valuation

of claims outstanding has a high

degree of estimation uncertainty,

with a potential range of reasonable

outcomes greater than our

materiality for the financial

statements as a whole, and

possibly many times that amount.

We performed the tests above rather than seeking to rely on any of the

Group’s controls because the inherent uncertainties and nature of the

balance are such that we would expect to obtain audit evidence primarily

through the detailed procedures described.

Our findings:

Overall we found that the resulting estimate of the amount recognised

for claims outstanding – IBNR to be balanced (2022 finding: mildly

cautious). We found the disclosures of the sensitivities to changes in key

assumptions and estimate as inputs to the valuation to be proportionate

(2022: proportionate).

Recoverability of the

carrying value of

cruise ships

(Cruise ships: £607.0 million,

2022: £621.3 million)

Refer to pages 86-89

(Audit Committee Report),

note 2.3h and 2.3i on page 148

(accounting policies),

note 2.6 on pages 155-158

(significant accounting

judgements, estimates

and assumptions) and

note 17 on pages 171-173

(financial disclosures).

Forecast-based valuation:

The estimated recoverable amount

of the Group’s cruise ships is

subjective due to the inherent

uncertainty involved in forecasting

and discounting future cash flows.

Whilst the risk has reduced from

last year given COVID 19 restrictions

were lifted for cruise passengers

and trading of the cruise ships in the

current year was in line with forecast,

the carrying amount of the cruise

ships is subject to risk of

irrecoverability if the trading in the

cruise business was to be significantly

impacted beyond that assumed in the

Group’s business plan forecasts,

or if the speed at which the business

recovers fell short of expectations.

Further, there are multiple inputs

into the estimate of VIU, such as the

cash flows (based on key assumptions

including annual load factors, per

diem, price of fuel), estimated useful

life and residual value of the cruise

ships, WACC and the annual growth

rate, that are at risk of manipulation in

order to demonstrate that the value

of cruise ships assets is not impaired.

The effect of these matters is that

we determined that the recoverability

of the carrying value of cruise ships

has a high degree of estimation

uncertainty, with a potential range

of reasonable outcomes greater

than our materiality for the financial

statements as a whole, and possibly

many times that amount.

Our procedures included:

•

Control design and implementation:

We evaluated the design and

implementation of the Group’s controls over the impairment

assessment procedures, including those over the assumptions within

cash flow forecasts applied to the cruise ships.

•

Historical comparisons:

We assessed the reasonableness of cash flow

projections against historical performance.

•

Valuation expertise:

We worked with our valuation specialists to

independently develop a discount rate range considered appropriate

using market data for comparable assets, adjusted by risk factors

specific to the asset;

•

Benchmarking assumptions:

We challenged the forecast cash flow

and growth assumptions for the cruise ship assets, including

comparison of the estimated useful life, residual values and annual

growth rates to external sources;

•

Comparing valuations:

We considered the appropriateness of the

VIU models applied by the Group for impairment testing by performing

recalculations of the model;

We compared the forecast cash flows and capital expenditure

contained in the VIU models to the board-approved five-year plan.

•

Sensitivity analysis:

We assessed the sensitivity of the recoverability

of the carrying value of cruise ships and concluded on the

appropriateness of no impairment being recognised by considering

the sensitivity of assumptions including annual load factors, per diem,

discount rates and price of fuel.

•

Assessing transparency:

We assessed whether the Group

disclosures relating to the valuation of cruise ships and the sensitivity

to changes in key assumptions reflects the risks inherent in the

valuation of cruise ship assets.

We performed the tests above rather than seeking to rely on any of

the Group’s controls because the estimation uncertainty involved in

the nature of the balance is such that we would expect to obtain audit

evidence primarily through the detailed procedures described.

Our findings:

We found the resulting estimates over the recoverable

amount of the cruise ships to be balanced (2022: mildly optimistic).

We found the disclosures of the management judgements and the

sensitivities of headroom to changes in key assumptions, to be

proportionate (2022: proportionate).

Saga plc

Annual Report and Accounts 2023

133

Strategic report

Financial statements

Additional information

Governance

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3 Our application of materiality and an overview

of the scope of our audit

Materiality for the Group ﬁnancial statements as a whole was set at

£4.8m (2022: £3.5m), determined with reference to a benchmark of

total revenue, of which it represents 0.8% (2022: 4.7% of normalised

proﬁt before tax). In the current year, we changed the benchmark

from normalized proﬁt before tax to total revenue due to the level of

volatility experienced within proﬁt before tax caused by the impact

of COVID-19-related restrictions in prior periods.

Total Revenue

£4.8m

Whole ﬁnancial statements materiality

(2022: £3.5m)

£0.2m

Misstatements reported to the

Audit Committee (2022: £0.2m)

£581.1m

(2022: £377.2m)

Group Materiality

£4.8m

(2022: £3.5m)

Total Revenue

Group materiality

Whole ﬁnancial statements

performance materiality

£3.1m

(2022: £2.3m)

Range of materiality at 6 components

(2022: 9 components) £0.6m-£4.2m

(2022: £0.4m to £2.8m)

Materiality for the Company ﬁnancial statements as a whole was

set at £1.5m (2022: £2.2m), which represents 0.5% of net assets

of £291.8m (2022: 0.3% of net assets of £695m).

In line with our audit methodology, our procedures on individual

account balances and disclosures were performed to a lower

threshold, performance materiality, so as to reduce to an acceptable

level the risk that individually immaterial misstatements in individual

account balances add up to a material amount across the ﬁnancial

statements as a whole.

Performance materiality for both the Group and parent Company

was set at 65% (2022: 65%) of materiality for the ﬁnancial

statements as a whole, which equates to £3.1m (2022: £2.3m)

and £1.0m (2022: £1.4m). We applied this percentage in our

determination of performance materiality based on the level

of control deﬁciencies during the prior period and changes in

key senior management during the year.

We agreed to report to the Audit Committee any corrected

or uncorrected identiﬁed misstatements exceeding £0.2m

(2022: £0.2m), in addition to other identiﬁed misstatements

that warranted reporting on qualitative grounds.

The scope of the audit work performed was predominately

substantive as we placed limited reliance upon the Group’s internal

control over ﬁnancial reporting.

Of the Group’s 6 (2022: 9) reporting components, we subjected 4

(2022: 4) to full scope audits for Group purposes and 2 (2022: 5)

to speciﬁed risk-focused audit procedures. The latter were not

individually ﬁnancially signiﬁcant enough to require a full scope audit

for Group purposes but did present speciﬁc individual risks that

needed to be addressed. For the residual components, we conducted

reviews of ﬁnancial information (including enquiry) at an aggregated

Group level to re-examine our assessment that there were no

signiﬁcant risks of material misstatement within these.

Independent Auditor’s Report to the Members of Saga plc continued

The Group audit team instructed component auditors as to the

signiﬁcant areas to be covered, including the relevant risks detailed

above and the information to be reported back. The Group audit

team approved the component materiality, which ranged from

£0.6m to £4.2m (2022: £0.4m to £2.8m), having regard to the mix of

size and risk proﬁle of the Group across the components. The work on

2 of the 6 components (2022: 2 of the 9 components) was performed

by component auditors and the rest, including the audit of the parent

Company, was performed by the Group audit team.

During the year, we held a combination of in person, video and

telephone conference meetings with all component auditors.

During these meetings, an assessment was made of audit risk and

strategy, the ﬁndings reported to the Group audit team were

discussed in more detail, key working papers were inspected, and any

further work identiﬁed by the Group audit team as a result of these

meetings was subsequently performed by the component auditor.

These components within the scope of our work accounted for the

following percentages of the Group’s results:

Group revenue

96%

(2022: 97%)

93%

96%

Full scope for Group audit

purposes 2023

Speciﬁed risk-focused audit

procedures 2023

Full scope for Group audit

purposes 2022

Speciﬁed risk-focused audit

procedures 2022

Residual components

Group proﬁts and losses that

made up the Group loss before tax

97%

(2022: 98%)

Group Total Assets

99%

(2022: 99%)

2%

0%

85%

16%

13%

92%

94%

5%

7%

81%

4 Going concern basis of preparation

The directors have prepared the ﬁnancial statements on the going

concern basis as they do not intend to liquidate the Group or the

Company or to cease their operations, and as they have concluded

that the Group’s and the Company’s ﬁnancial position means that

this is realistic. They have also concluded that there are no material

uncertainties that could have cast signiﬁcant doubt over their ability

to continue as a going concern for at least 14 months from the date

of approval of the ﬁnancial statements (“the going concern period”).

An explanation of how we evaluated management’s assessment of

going concern is set out in the related key audit matter in section 2

of this report.

Our conclusions based on this work:

•

we consider that the directors’ use of the going concern basis

of accounting in the preparation of the financial statements

is appropriate;

•

we have not identified, and concur with the directors’ assessment

that there is not, a material uncertainty related to events or

conditions that, individually or collectively, may cast significant

doubt on the Group’s or Company’s ability to continue as a going

concern for the going concern period; and

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Annual Report and Accounts 2023

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•

we have nothing material to add or draw attention to in relation to

the directors’ statement in note 2.1 to the financial statements on

the use of the going concern basis of accounting with no material

uncertainties that may cast significant doubt over the Group and

Company’s use of that basis for the going concern period; and

•

the related statement under the Listing Rules set out on page 77

is materially consistent with the financial statements and our

audit knowledge.

However, as we cannot predict all future events or conditions and

as subsequent events may result in outcomes that are inconsistent

with judgements that were reasonable at the time they were made,

the above conclusions are not a guarantee that the Group or the

Company will continue in operation.

5 The impact of climate change on our audit

In planning our audit, we performed a risk assessment, including

enquiries of management, to determine how the impact of

commitments made by the Group in respect of reducing carbon

emissions, as well as the physical risks of climate change, and

transition risks faced by the Group’s customer base, could impact on

the ﬁnancial statements and our audit. We held discussions with our

own climate change professionals to challenge our risk assessment.

Through the procedures we performed, we did not identify any

material impact of climate change on the Group’s material accounting

estimates and there was no signiﬁcant impact of this assessment on

our key audit matters for the year ended 31 January 2023.

The Insurance business within the Group predominantly brokers

and underwrites motor and home insurance risks. Climate change

may result in an increase in the frequency and severity of climate

related events, leading to higher insurance pay-outs. However,

the short-term nature of the Group’s insurance contracts means

that the impact of losses from such events for the year ended

31 January 2023 is already recorded within the Group’s insurance

contract liabilities at the balance sheet date. The Group considers

this loss experience in evaluating individual risk exposures, and the

setting of insurance premium rates for both new policies and the

periodic renewal of its existing insurance underwriting portfolio.

The Group expects any increase in the frequency and severity

of climate-related events to be reﬂected in future market

premium rates.

Also, in relation to the insurance business, climate risk is an issue

which is expected to evolve further over the medium to long term,

rather than have instant incremental impacts on the insurance

outlook, and therefore we assessed no signiﬁcant impact at

year-end on insurance goodwill.

The Cruise business within the Group owns cruise ship assets which

meet all current regulatory standards regarding emissions and

climate change targets. While there will likely be technology advances

in years to come that, when developed, will require the Group to look

to incur incremental costs to modify the engines on these cruise ships

to meet lower emissions standards, the cost to incur such changes

would likely extend the operating life of these vessels. Given this and

the fact that this technology is yet to be developed, we assessed the

risk of climate change to the carrying amount of the cruise ship assets

at the balance sheet date to be not signiﬁcant.

We have also read the disclosures of climate related information

in the front half of the annual report and accounts as set out on

pages 30-36 and considered consistency with the ﬁnancial

statements and our audit knowledge. We have not been engaged

to provide assurance over the accuracy of these disclosures.

6 Fraud and breaches of laws and regulations –

ability to detect

Identifying and responding to risks of material misstatement

due to fraud

To identify risks of material misstatement due to fraud (’fraud risks’)

we assessed events or conditions that could indicate an incentive or

pressure to commit fraud or provide an opportunity to commit fraud.

Our risk assessment procedures included:

•

enquiring of directors, the audit committee and the Internal Audit

and Assurance Director, and inspection of key policies and papers

provided to those charged with governance as to the Group’s

high-level policies and procedures to prevent and detect fraud,

including the Group’s channel for “whistleblowing” and the process

for engaging local management to identify fraud risks specific to

their business units, as well as whether they have knowledge of

any actual, suspected, or alleged fraud;

•

reading board, audit and risk committee minutes and in the case

of audit and risk committee meetings for the Group, attendance

of the external audit partner at these meetings;

•

considering remuneration incentive schemes and performance

targets for directors and senior management;

•

using analytical procedures to identify any usual or unexpected

relationships; and

•

reading broker reports and other public information to identify

third-party expectations and concerns.

We communicated identiﬁed fraud risks throughout the audit team

and remained alert to any indications of fraud throughout the audit.

This included communication from the group to component audit

teams of relevant fraud risks identiﬁed at the Group level and request

to component audit teams to report to the Group audit team any

instances of fraud that could give rise to a material misstatement

at Group.

As required by auditing standards and taking into account possible

pressures to meet proﬁt targets, we perform procedures to address

the risk of management override of controls, in particular the risk

that Group and component management may be in a position to

make inappropriate accounting entries. On this audit we do not

believe there is a fraud risk related to revenue recognition because

revenue is not complex in nature and there is no signiﬁcant

management judgement or estimation involved in recording the

revenue transactions.

We also identiﬁed fraud risks related to inappropriate assessment

of the recoverability of Group goodwill and the carrying amount of the

parent Company’s investment in subsidiaries, the valuation of claims

outstanding - IBNR and the recoverability of the carrying value of

cruise ships, in response to possible pressures to meet proﬁt targets.

In determining the audit procedures to address the identiﬁed fraud

risks, we took into account the results of our evaluation and testing

of the operating eﬀectiveness of the Group-wide fraud risk

management controls. Further detail in respect of the procedures

performed over the recoverability of Group goodwill and the carrying

amount of the parent Company’s investment in subsidiaries, the

valuation of claims outstanding – IBNR and the recoverability of the

carrying value of cruise ships, including how we have used specialists

to assist in our challenge of management is set out in the key audit

matter disclosures in section 2 of this report.

Saga plc

Annual Report and Accounts 2023

135

Strategic report

Financial statements

Additional information

Governance

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6 Fraud and breaches of laws and regulations –

ability to detect (continued)

To address the pervasive risk as it relates to management override,

we also performed procedures including:

•

identifying journal entries to test for all in scope components,

based on risk criteria and comparing the identified entries to

supporting documentation. These included those posted by

senior management, those including specific words based on our

risk criteria, those journals which were unbalanced, those posted

to unusual accounts, those posted at the end of the period and/or

post-closing entries with little or no description and unusual

journal entries posted to either cash or borrowings; and

•

assessing significant accounting estimates for bias.

Identifying and responding to risks of material misstatement

due to non-compliance with laws and regulations

We identiﬁed areas of laws and regulations that could reasonably

be expected to have a material eﬀect on the ﬁnancial statements

from our general commercial and sector experience, and through

discussion with the directors and other management (as required by

auditing standards), and from inspection of the Group’s regulatory

and legal correspondence and discussed with the directors and other

members of management the policies and procedures regarding

compliance with laws and regulations.

As the Group is regulated, our assessment of risks involved gaining

an understanding of the control environment including the entity’s

procedures for complying with regulatory requirements.

We communicated identiﬁed laws and regulations throughout our

team and remained alert to any indications of non-compliance

throughout the audit. This included communication from the

group to full-scope component audit teams of relevant laws and

regulations identiﬁed at the Group level, and a request for full scope

component auditors to report to the group team any instances of

non-compliance with laws and regulations that could give rise to a

material misstatement at Group.

The potential eﬀect of these laws and regulations on the ﬁnancial

statements varies considerably.

Firstly, the Group is subject to laws and regulations that directly

aﬀect the ﬁnancial statements including ﬁnancial reporting legislation

(including related companies’ legislation), distributable proﬁts

legislation, taxation legislation and pension legislation and we

assessed the extent of compliance with these laws and regulations

as part of our procedures on the related ﬁnancial statement items.

Secondly, the Group is subject to many other laws and regulations

where the consequences of non-compliance could have a material

eﬀect on amounts or disclosures in the ﬁnancial statements, for

instance through the imposition of ﬁnes or litigation or the loss of

the Group’s license to operate. We identiﬁed the following areas as

those most likely to have such an eﬀect: regulatory capital, regulatory

compliance and liquidity, and certain aspects of company legislation

recognising the ﬁnancial and regulated nature of the Group’s

activities and its legal form, with the Insurance business regulated

primarily by the Financial Conduct Authority and the Gibraltar

Financial Services Commission, with the Travel business regulated

by the Civil Aviation Authority. The Travel businesses are members

of the Association of British Travel Agents, the International Air

Transport Association and the Federation of Tour Operators.

Independent Auditor’s Report to the Members of Saga plc continued

These are well-recognised UK trade bodies with codes of conduct

to which members are required to adhere. All parts of the Group

operate procedures to comply with other key regulations and

legislation including but not limited to the Data Protection Act 2018,

UK General Data Protection Regulation, the Bribery Act 2010, the

Equality Act 2010 and Health and Safety legislation. Auditing

standards limit the required audit procedures to identify

non-compliance with these laws and regulations to enquiry of the

directors and other management and inspection of regulatory and

legal correspondence, if any. Therefore, if a breach of operational

regulations is not disclosed to us or evident from relevant

correspondence, an audit will not detect that breach.

Context of the ability of the audit to detect fraud or breaches

of law or regulation

Owing to the inherent limitations of an audit, there is an unavoidable

risk that we may not have detected some material misstatements

in the ﬁnancial statements, even though we have properly planned

and performed our audit in accordance with auditing standards.

For example, the further removed non-compliance with laws and

regulations is from the events and transactions reﬂected in the

ﬁnancial statements, the less likely the inherently limited procedures

required by auditing standards would identify it.

In addition, as with any audit, there remained a higher risk of

non-detection of fraud, as these may involve collusion, forgery,

intentional omissions, misrepresentations, or the override of internal

controls. Our audit procedures are designed to detect material

misstatement. We are not responsible for preventing non-compliance

or fraud and cannot be expected to detect non-compliance with all

laws and regulations.

7 We have nothing to report on the other information

in the annual report

The directors are responsible for the other information presented

in the Annual Report together with the ﬁnancial statements.

Our opinion on the ﬁnancial statements does not cover the

other information and, accordingly, we do not express an audit

opinion or, except as explicitly stated below, any form of assurance

conclusion thereon.

Our responsibility is to read the other information and, in doing so,

consider whether, based on our ﬁnancial statements audit work,

the information therein is materially misstated or inconsistent

with the ﬁnancial statements or our audit knowledge. Based solely

on that work we have not identiﬁed material misstatements in the

other information.

Strategic report and directors’ report

Based solely on our work on the other information:

•

we have not identified material misstatements in the strategic

report and the directors’ report;

•

in our opinion the information given in those reports for the

financial year is consistent with the financial statements; and

•

in our opinion those reports have been prepared in accordance

with the Companies Act 2006.

Directors’ remuneration report

In our opinion the part of the Directors’ remuneration Report to

be audited has been properly prepared in accordance with the

Companies Act 2006.

Disclosures of emerging and principal risks and

longer-term viability

We are required to perform procedures to identify whether there

is a material inconsistency between the directors’ disclosures in

respect of emerging and principal risks and the viability statement,

and the ﬁnancial statements and our audit knowledge.

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Annual Report and Accounts 2023

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•

the parent Company financial statements and the part of

the directors’ remuneration report to be audited are not in

agreement with the accounting records and returns; or

•

certain disclosures of directors’ remuneration specified by law

are not made; or

•

we have not received all the information and explanations we

require for our audit.

We have nothing to report in these respects.

9 Respective responsibilities

Directors’ responsibilities

As explained more fully in their statement set out on page 128,

the directors are responsible for: the preparation of the ﬁnancial

statements including being satisﬁed that they give a true and fair view;

such internal control as they determine is necessary to enable the

preparation of ﬁnancial statements that are free from material

misstatement, whether due to fraud or error; assessing the Group

and parent Company’s ability to continue as a going concern,

disclosing, as applicable, matters related to going concern; and using

the going concern basis of accounting unless they either intend to

liquidate the Group or the parent Company or to cease operations,

or have no realistic alternative but to do so.

Auditor’s responsibilities

Our objectives are to obtain reasonable assurance about whether the

ﬁnancial statements as a whole are free from material misstatement,

whether due to fraud or error, and to issue our opinion in an auditor’s

report. Reasonable assurance is a high level of assurance, but does

not guarantee that an audit conducted in accordance with ISAs (UK)

will always detect a material misstatement when it exists.

Misstatements can arise from fraud or error and are considered

material if, individually or in aggregate, they could reasonably be

expected to inﬂuence the economic decisions of users taken on the

basis of the ﬁnancial statements.

A fuller description of our responsibilities is provided on the FRC’s

website at www.frc.org.uk/auditorsresponsibilities.

The Company is required to include these ﬁnancial statements in an

annual ﬁnancial report prepared using the single electronic reporting

format speciﬁed in the Transparency Directive European Single

Electronic Format (‘TD ESEF’) Regulation. This auditor’s report

provides no assurance over whether the annual ﬁnancial report has

been prepared in accordance with that format.

10 The purpose of our audit work and to whom

we owe our responsibilities

This report is made solely to the Company’s members, as a body, in

accordance with Chapter 3 of Part 16 of the Companies Act 2006

and the terms of our engagement by the company. Our audit work has

been undertaken so that we might state to the Company’s members

those matters we are required to state to them in an auditor’s report,

and further matters we are required to state to them in accordance

with the terms agreed with the company and for no other purpose.

To the fullest extent permitted by law, we do not accept or assume

responsibility to anyone other than the company and the company’s

members, as a body, for our audit work, for this report, or for the

opinions we have formed.

Timothy Butchart (Senior Statutory Auditor)

for and on behalf of KPMG LLP, Statutory Auditor

Chartered Accountants

15 Canada Square, London, E14 5GL

17 April 2023

Based on those procedures, we have nothing further material

to add or draw attention to in relation to:

•

the directors’ confirmation within the viability statement on

page 68 that they have carried out a robust assessment of the

emerging and principal risks facing the Group, including those

that would threaten its business model, future performance,

solvency and liquidity;

•

the principal risks and uncertainties disclosures describing

these risks and how emerging risks are identified, and explaining

how they are being managed and mitigated; and

•

the directors’ explanation in the viability statement of how they

have assessed the prospects of the Group, over what period

they have done so and why they considered that period to be

appropriate, and their statement as to whether they have a

reasonable expectation that the Group will be able to continue

in operation and meet its liabilities as they fall due over the period

of their assessment, including any related disclosures drawing

attention to any necessary qualifications or assumptions.

We are also required to review the viability statement set out on

page 77 under the Listing Rules. Based on the above procedures,

we have concluded that the above disclosures are materially

consistent with the ﬁnancial statements and our audit knowledge.

Our work is limited to assessing these matters in the context of

only the knowledge acquired during our ﬁnancial statements audit.

As we cannot predict all future events or conditions and as

subsequent events may result in outcomes that are inconsistent

with judgements that were reasonable at the time they were made,

the absence of anything to report on these statements is not a

guarantee as to the Group’s and Company’s longer-term viability.

Corporate governance disclosures

We are required to perform procedures to identify whether there is a

material inconsistency between the directors’ corporate governance

disclosures and the ﬁnancial statements and our audit knowledge.

Based on those procedures, we have concluded that each of the

following is materially consistent with the ﬁnancial statements and

our audit knowledge:

•

the directors’ statement that they consider that the annual report

and financial statements taken as a whole is fair, balanced and

understandable, and provides the information necessary for

shareholders to assess the Group’s position and performance,

business model and strategy;

•

the section of the annual report describing the work of the audit

committee, including the significant issues that the audit

committee considered in relation to the financial statements,

and how these issues were addressed; and

•

the section of the annual report that describes the review of

the effectiveness of the Group’s risk management and internal

control systems.

We are required to review the part of the corporate governance

statement relating to the Group’s compliance with the provisions of

the UK Corporate Governance Code speciﬁed by the Listing Rules

for our review. We have nothing to report in this respect.

8 We have nothing to report on the other matters

on which we are required to report by exception

Under the Companies Act 2006, we are required to report to you if,

in our opinion:

•

adequate accounting records have not been kept by the parent

Company, or returns adequate for our audit have not been

received from branches not visited by us; or

Saga plc

Annual Report and Accounts 2023

137

Strategic report

Financial statements

Additional information

Governance

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Annual Report and Accounts 2023

FINANCIAL STATEMENTS

Consolidated income statement

for the year ended 31 January 2023

Note

2023

£m

2022

£m

Gross earned premiums

3

189.5

203.0

Earned premiums ceded to reinsurers

3

(111.3)

(123.8)

Net earned premiums

3

78.2

79.2

Other revenue

3

502.9

298.0

Total revenue

3

581.1

377.2

Gross claims incurred

28

(157.2)

(94.6)

Reinsurers’ share of claims incurred

28

99.1

63.3

Net claims incurred

28

(58.1)

(31.3)

Decrease in credit loss allowance

1.3

1.6

1

Other cost of sales

(250.4)

(113.6)

1

Total cost of sales

3

(307.2)

(143.3)

Gross profit

273.9

233.9

Administrative and selling expenses

4

(216.9)

(212.1)

1

Increase in credit loss allowance

(0.9)

(0.7)

1

Impairment of assets

5

(271.2)

(11.2)

Gain on lease modification

18

–

0.3

Net profit on disposal of assets held for sale

38

–

7.2

Net profit/(loss) on disposal of property, plant and equipment, right-of-use assets and software

15, 17, 18

0.1

(0.4)

Investment income

6

1.5

0.3

Finance costs

7

(42.2)

(40.8)

Finance income

8

1.5

–

Loss before tax

(254.2)

(23.5)

Tax expense

10

(5.0)

(4.5)

Loss for the year

(259.2)

(28.0)

Attributable to:

Equity holders of the parent

(259.2)

(28.0)

Loss per share:

Basic

12

(185.8p)

(20.1p)

Diluted

12

(185.8p)

(20.1p)

The Notes on pages 143-202 form an integral part of these consolidated ﬁnancial statements.

1

Movements in the credit loss allowance for the year ended 31 January 2022 have been restated due to an incorrect allocation between amounts written off during

the year and changes in the provision recognised in the income statement (see Note 20b)

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Annual Report and Accounts 2023

139

Strategic report

Financial statements

Additional information

Governance

Consolidated statement of comprehensive income

for the year ended 31 January 2023

Note

2023

£m

2022

£m

Loss for the year

(259.2)

(28.0)

Other comprehensive income

Other comprehensive income to be reclassified to income statement in subsequent years

Net (losses)/gains on hedging instruments during the year

19

(2.0)

2.1

Recycling of previous losses/(gains) to income statement on matured hedges

19

0.3

(1.2)

Total net (losses)/gains on cash flow hedges

(1.7)

0.9

Associated tax effect

(0.8)

0.3

Net losses on fair value financial assets during the year

(15.1)

(10.3)

Recycling of previous losses to income statement on fair value financial assets during the year

–

0.1

Total net losses on fair value financial assets during the year

(15.1)

(10.2)

Associated tax effect

3.8

2.1

Total other comprehensive losses with recycling to income statement

(13.8)

(6.9)

Other comprehensive income not to be reclassified to income statement in subsequent years

Remeasurement (losses)/gains on defined benefit plan

27

(19.1)

4.8

Associated tax effect

4.8

(1.2)

Total other comprehensive (losses)/gains without recycling to income statement

(14.3)

3.6

Total other comprehensive losses

(28.1)

(3.3)

Total comprehensive losses for the year

(287.3)

(31.3)

Attributable to:

Equity holders of the parent

(287.3)

(31.3)

The Notes on pages 143-202 form an integral part of these consolidated ﬁnancial statements.

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Annual Report and Accounts 2023

FINANCIAL STATEMENTS

Consolidated statement of ﬁnancial position

as at 31 January 2023

Note

2023

£m

2022

£m

Assets

Goodwill

14

449.6

718.6

Intangible assets

15

51.3

47.1

Retirement benefit scheme surplus

27

–

1.1

Property, plant and equipment

17

611.0

646.5

Right-of-use assets

18

30.7

36.0

Financial assets

19

282.4

332.1

Current tax assets

4.4

4.3

Deferred tax assets

10

16.1

12.3

Reinsurance assets

28

68.8

65.4

Inventories

22

7.0

6.3

Trade and other receivables

23

212.5

169.5

Trust accounts

24

36.2

23.4

Cash and short-term deposits

25

176.5

226.9

Assets held for sale

38

31.2

12.9

Total assets

1,977.7

2,302.4

Liabilities

Retirement benefit scheme liability

27

12.1

–

Gross insurance contract liabilities

28

368.3

386.7

Provisions

31

5.2

6.7

Financial liabilities

19

896.8

936.2

Deferred tax liabilities

10

5.9

5.6

Contract liabilities

29

122.2

114.6

Trade and other payables

26

197.7

199.7

Total liabilities

1,608.2

1,649.5

Equity

Issued capital

33

21.1

21.1

Share premium

648.3

648.3

Retained deficit

(293.5)

(22.4)

Share-based payment reserve

8.9

7.4

Fair value reserve

(12.1)

(0.8)

Hedging reserve

(3.2)

(0.7)

Total equity

369.5

652.9

Total equity and liabilities

1,977.7

2,302.4

The Notes on pages 143-202 form an integral part of these consolidated ﬁnancial statements.

Signed for and on behalf of the Board on 17 April 2023 by

E A Sutherland

J B Quin

Group Chief Executive Oﬃcer

Group Chief Financial Oﬃcer

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Annual Report and Accounts 2023

141

Strategic report

Financial statements

Additional information

Governance

Consolidated statement of changes in equity

for the year ended 31 January 2023

Attributable to the equity holders of the parent

Issued

capital

£m

Share

premium

£m

Retained

(deficit)/

earnings

£m

Share-based

payment

reserve

£m

Fair value

reserve

£m

Hedging

reserve

£m

Total

£m

At 1 February 2022

21.1

648.3

(22.4)

7.4

(0.8)

(0.7)

652.9

Loss for the year

–

–

(259.2)

–

–

–

(259.2)

Other comprehensive losses

excluding recycling

–

–

(14.3)

–

(11.3)

(2.9)

(28.5)

Recycling of previous losses to

income statement

–

–

–

–

–

0.4

0.4

Total comprehensive losses

–

–

(273.5)

–

(11.3)

(2.5)

(287.3)

Share-based payment charge (Note 36)

–

–

–

3.9

–

–

3.9

Transfer upon vesting of share options

–

–

2.4

(2.4)

–

–

–

At 31 January 2023

21.1

648.3

(293.5)

8.9

(12.1)

(3.2)

369.5

At 1 February 2021

21.0

648.3

0.2

5.8

7.3

(1.9)

680.7

Loss for the year

–

–

(28.0)

–

–

–

(28.0)

Other comprehensive income/(losses)

excluding recycling

–

–

3.6

–

(8.2)

3.3

(1.3)

Recycling of previous losses/(gains) to

income statement

–

–

–

–

0.1

(2.1)

(2.0)

Total comprehensive (losses)/income

–

–

(24.4)

–

(8.1)

1.2

(31.3)

Issue of share capital (Note 33)

0.1

–

–

–

–

–

0.1

Share-based payment charge (Note 36)

–

–

–

3.4

–

–

3.4

Transfer upon vesting of share options

–

–

1.8

(1.8)

–

–

–

At 31 January 2022

21.1

648.3

(22.4)

7.4

(0.8)

(0.7)

652.9

The Notes on pages 143-202 form an integral part of these consolidated ﬁnancial statements.

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Annual Report and Accounts 2023

FINANCIAL STATEMENTS

Consolidated statement of cash ﬂows

for the year ended 31 January 2023

Note

2023

£m

2022

£m

Loss before tax

(254.2)

(23.5)

Depreciation, impairment and loss on disposal, of property, plant and equipment, and right-of-use assets

32.9

22.2

Amortisation and impairment of intangible assets and goodwill, and (profit)/loss on disposal of software

278.6

20.6

Impairment of assets held for sale

38

1.2

1.0

Gain on lease modification

–

(0.3)

Share-based payment transactions

3.9

3.4

Profit on disposal of assets held for sale

38

–

(7.2)

Finance costs

7

42.2

40.8

Finance income

8

(1.5)

–

Interest income from investments

(1.5)

(0.3)

Increase in trust accounts

(12.8)

(1.0)

Movements in other assets and liabilities

(65.7)

29.3

23.1

85.0

Investment income interest received

1.5

0.3

Interest paid

(37.6)

(34.2)

Income tax paid

(0.9)

(4.6)

Net cash flows (used in)/from operating activities

(13.9)

46.5

Investing activities

Proceeds from sale of property, plant and equipment, intangible assets and right-of-use assets

0.2

0.3

Net proceeds from disposal of assets held for sale

38

–

10.2

Purchase of and payments for the construction of property, plant and equipment and intangible assets

(20.8)

(18.9)

Net disposal/(purchase) of financial assets

25.6

(18.9)

Acquisition of subsidiary

13

(0.9)

–

Net cash flows from/(used in) investing activities

4.1

(27.3)

Financing activities

Payment of principal portion of lease liabilities

32

(7.8)

(3.6)

Proceeds from borrowings

32

–

250.0

Repayment of borrowings

32

(46.4)

(170.0)

Debt issue costs

32

–

(6.8)

Net cash flows (used in)/from financing activities

(54.2)

69.6

Net (decrease)/increase in cash and cash equivalents

(64.0)

88.8

Cash and cash equivalents at the start of the year

255.7

166.9

Cash and cash equivalents at the end of the year

25

191.7

255.7

The Notes on pages 143-202 form an integral part of these consolidated ﬁnancial statements.

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Saga plc

Annual Report and Accounts 2023

143

Strategic report

Financial statements

Additional information

Governance

Notes to the consolidated ﬁnancial statements

1 Corporate Information

Saga plc (the

Company

) is a public limited company incorporated

and domiciled in the United Kingdom under the Companies Act 2006

(registration number 08804263). The Company is registered in

England and its registered oﬃce is located at Enbrook Park,

Folkestone, Kent CT20 3SE.

Saga oﬀers a wide range of products and services to its customer

base, which includes package and cruise holidays, general insurance

products, personal ﬁnance products and a range of media content

including a monthly subscription magazine.

2.1 Basis of preparation

The consolidated ﬁnancial statements of the Group have been

prepared in accordance with UK-adopted international

accounting standards.

The consolidated ﬁnancial statements have been prepared on a

going concern basis and on a historical cost basis except as otherwise

stated. The Group has reviewed the appropriateness of the going

concern basis in preparing the ﬁnancial statements, details of which

are included below. Based on those assumptions, the Directors have

concluded that it remains appropriate to adopt the going concern

basis in preparing the ﬁnancial statements.

The Group’s consolidated ﬁnancial statements are presented in

pounds sterling, which is also the parent company’s functional

currency, and all values are rounded to the nearest hundred thousand

(£m), except when otherwise indicated. Each company in the Group

determines its own functional currency and items included in the

ﬁnancial statements of each entity are measured using that

functional currency.

The preparation of ﬁnancial statements in compliance with

UK-adopted international accounting standards requires the use

of certain critical accounting estimates. It also requires Group

management to exercise judgement in applying the Group’s

accounting policies. The areas where signiﬁcant judgements and

estimates have been made in preparing the ﬁnancial statements

and their eﬀect are disclosed in Note 2.6.

The principal accounting policies adopted, which have been applied

consistently, unless otherwise stated, are set out in Note 2.3 below.

Going concern

The Directors have performed an assessment of going concern

to determine the adequacy of the Group and Company’s ﬁnancial

resources over a period of 14 months from the date of signing these

ﬁnancial statements, a period which includes the maturity of £150m

of senior bonds in May 2024.

This assessment is based on higher and lower case ﬁnancial

projections which incorporate scenario analysis and stress tests

on expected business performance.

The Group’s higher case modelling assumes good performance in

the Cruise division in 2023/24, on the back of strong booked load

factors and per diems. Travel is also expected to achieve continued

growth in revenues with encouraging bookings for 2023/24 as at

the end of March 2023. As previously indicated, the outlook for

Insurance is likely to be challenging over the next 12 to 18 months,

with high cost and claims inﬂation in a competitive market expected

to squeeze margins.

2

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

The Group’s lower case scenario incorporates lower load factors

for Ocean Cruise, lower levels of demand in River Cruise, and slower

growth in the Travel business across the going concern period.

Downside risks modelled for the Insurance business include the

impact of worsening competitive market pressures on the Insurance

Broking business, continued high cost and claims inﬂation putting

pressure on margins, among other stress tests. These stresses are

partially oﬀset by discretionary cost savings and the deferral of

investment expenditure that would be achieved in the event of

downside trading risks materialising.

To increase liquidity and consistent also with a strategy of reducing

capital intensity, in the autumn of 2022, the Group commenced a sale

process for its Underwriting business, Acromas Insurance Company

Limited (

AICL

). The Group aims for this sale process to be concluded

in the second half of 2023.

However, given that there is no certainty that a sale of AICL will be

concluded in the next 14 months, the Group has agreed a loan facility

with Sir Roger De Haan. Under the terms of this facility, if the sale of

AICL is not completed prior to the end of 2023, the Group will, from

1 January 2024, be able to borrow up to £50m to fund any liquidity

needs, including repayment of the 2024 bonds. This facility is

unsecured, on arms-length terms and can be drawn at the option of

the Group on 30 days’ notice. The facility matures on 30 June 2025,

at which point any outstanding amounts, including interest, must be

repaid. Availability of funds under the facility is not contingent on

ﬁnancial performance or on compliance with any ﬁnancial covenants.

Under both higher and lower case scenarios the Group expects to

meet scheduled Ocean Cruise debt principal repayments as they fall

due over the next 14 months, and to also meet the ﬁnancial covenants

relating to its secured cruise debt facilities (see Note 30) throughout

the assessment period, except for the July 2023 testing date where

lenders have agreed to a waiver of the EBITDA to debt repayment

covenant ratio (see Note 41).

In addition, in both higher and lower case scenarios and incorporating

either the expected net proceeds from a sale of the Insurance

Underwriting business or a draw down of the £50m loan facility with

Sir Roger De Haan, the Group expects to have suﬃcient resources to

continue operations for at least the next 14 months and to repay the

£150m senior bonds on maturity in May 2024 from Available Cash

2

resources.

Over the same timeframe and on the same basis, the Group also

expects to remain within the renegotiated ﬁnancial covenants and

other terms relating to its £50m revolving credit facility (

RCF

), as

set out in Note 30, enabling it to draw down on this currently undrawn

facility in 2024/25 to meet short-term working capital requirements

should the need arise.

Noting that it is not possible to predict accurately all possible future

risks to the Group’s future trading, based on this analysis and the

scenarios modelled, the Directors are conﬁdent that the Group will

have suﬃcient funds to continue to meet its liabilities as they fall due

for a period of at least 14 months from the date of approval of these

ﬁnancial statements. They have therefore deemed it appropriate

to prepare the ﬁnancial statements to 31 January 2023 on a going

concern basis.

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Notes to the consolidated ﬁnancial statements continued

144

Saga plc

Annual Report and Accounts 2023

FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

2.2 Basis of consolidation

The consolidated ﬁnancial statements incorporate the ﬁnancial

statements of the Company and entities controlled by the Company

(its

subsidiaries

) made up to 31 January each year. Control is

achieved when the Group is exposed, or has rights, to variable returns

from its involvement with an investee entity and has the ability to

aﬀect those returns through its power over the investee entity.

The existence and eﬀect of potential voting rights that are currently

exercisable or convertible are considered when assessing whether

the Group controls another entity.

Subsidiary companies are consolidated using the acquisition method.

Subsidiaries are fully consolidated from the date of acquisition, being

the date on which the Group obtained control, and continue to be

consolidated until the date when such control ceases.

In preparing these consolidated ﬁnancial statements, any intra-group

receivables, payables, income and expenses arising from intra-group

trading are eliminated. Where accounting policies used in individual

ﬁnancial statements of a subsidiary company diﬀer from Group

policies, adjustments are made to bring these policies in line with

Group policies.

The results of subsidiaries acquired, or disposed of, during the

year are included in the consolidated income statement from the

eﬀective date of acquisition or up to the eﬀective date of disposal,

as appropriate. Where a subsidiary which constituted a separate

major line of business is disposed of, it is disclosed as a discontinued

operation.

A change in the ownership interest of a subsidiary, without a loss

of control, is accounted for as an equity transaction.

If the Group loses control over a subsidiary, it derecognises the

related assets (including goodwill), liabilities, non-controlling interest

and other components of equity while any resultant gain or loss is

recognised in proﬁt or loss. Any investment retained is recognised

at fair value.

2.3 Summary of significant accounting policies

a. Revenue recognition

Revenue represents amounts receivable from the sale or supply

of goods and services provided to customers in the ordinary course

of business and is recognised to the extent that it is probable that

the future economic beneﬁts will ﬂow to the Group and the revenue

can be reliably measured, regardless of when payment is received.

The recognition policies for the Group’s various revenue streams

by segment are as follows:

i) Insurance

The amounts received from customers for insurance policies

comprise three main elements: the premium charged to the

customer in respect of the insurance cover (

gross premium

);

insurance premium tax (

IPT

); and an arrangement fee where

applicable (only applied to policies that are brokered via a panel).

The gross premium itself comprises two elements: the premium

charged by the underwriter of each policy (

net premium

), which

may be provided by the Group’s in-house underwriter or by a

third-party underwriter, plus any adjustment to the net premium

that is applied by the Group’s broker during the broking service

(

street pricing adjustment

).

In addition, where the customer pays in instalments, the Group

may charge interest on the outstanding balance. The Group may

also charge additional fee income for mid-term cancellations and

adjustments made to policies mid-term.

IPT is excluded from all revenue recognised by the Group.

For 12-month insurance policies with no option to ﬁx the

premium at renewal (

annual policies

):

For insurance policies underwritten by the Group, the gross

insurance premium is recognised on a straight-line time-apportioned

basis over the period of cover. The portion of the premium ceded to

reinsurers is also recognised on a straight-line time-apportioned

basis over the period of cover as a reduction to revenue. This

recognition basis is in line with the requirements of International

Financial Reporting Standard (

IFRS

) 4.

For insurance policies not underwritten by the Group, the portion of

the gross premium that is retained by the Group, otherwise referred

to as the street pricing adjustment, is recognised on the cover start

date of each policy. The portion of the gross premium charged by the

third-party underwriter, otherwise referred to as the net premium, is

not recognised as revenue in the income statement. This recognition

basis is in line with the requirements of IFRS 15.

For 12-month insurance policies with the option to ﬁx the

premium over three years (

three-year ﬁxed-price policies

):

For three-year ﬁxed-price policies, the option to ﬁx the premium

at the ﬁrst and second renewal points is deemed to be a separate

performance obligation as deﬁned by IFRS 15. The Group therefore

defers a portion of the gross premium received in the ﬁrst year of

cover into years two and three, and a portion of the gross premium

received in the second year of cover into year three, to coincide

with when the option has been exercised by the customer and so

deemed to be fulﬁlled by the Group. The carrying value of the revenue

deferred is recognised within contract liabilities in the statement of

ﬁnancial position.

If a customer cancels a three-year ﬁxed-price policy mid-term or

chooses not to renew in the second or third years, any brought

forward income deferral is recognised in the income statement at

the point the cover ends, being the point that the Group is released

from the obligation to ﬁx the price at renewal.

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Saga plc

Annual Report and Accounts 2023

145

Strategic report

Financial statements

Additional information

Governance

The Group uses a cost-plus methodology to approximate a

standalone selling price of the option to ﬁx the customer price at

renewal, by reference to an actuarial estimate of the premium that it

would cost the Group to transfer the obligation to ﬁx to a third party,

plus an appropriate proﬁt margin.

The gross premium that is allocated to each of the three policy years

is then measured as the gross premium charged in each year, less any

income deferred to subsequent policy years for the option to ﬁx, plus

any brought forward income deferred from earlier policy years. The

accounting in each policy year then follows the same principles as

described above for annual policies.

Where there is a switch of underwriter between the Group and a

third-party underwriter at either of the renewal points within the

three-year price-ﬁx, the Group applies the relevant accounting policy

for the subsequent policy year in line with either of the two methods

as described for annual policies.

Management considers the deﬁnition of performance obligations for

three-year ﬁxed-price policies to be a signiﬁcant area of judgement.

All insurance policies (both three-year ﬁxed-price policies and

annual policies):

For all insurance policies, the arrangement fee that is charged in

respect of the broking service is recognised on, or before, the cover

start date of each policy on the date that each policy is arranged,

being the point at which the performance obligation to broker the

policy is fulﬁlled. It is measured by reference to the explicit price

charged to customers for this service. Management considers the

revenue recognition treatment of the arrangement fee to be a

signiﬁcant area of judgement.

Gross premiums received in advance of the cover start date of a

policy are treated as advance receipts and included as contract

liabilities in the statement of ﬁnancial position.

Premiums in respect of insurance policies underwritten by the Group

that have a period of unexpired risk at the reporting date, and which

relate to the period after the reporting date, are treated as unearned

and included in gross insurance contract liabilities in the statement of

ﬁnancial position. The portion of those unearned premiums ceded to

excess of loss reinsurers is recognised as a reinsurance asset on

the face of the statement of ﬁnancial position. The portion of those

unearned premiums ceded to quota share reinsurers is recognised

as an asset netted oﬀ against reinsurance premiums withheld within

trade payables, since there is a right of set-oﬀ within the contract.

Subsequent changes to premiums mid-term are recognised on

the eﬀective date of the mid-term adjustment. For those policies

that are underwritten by the Group, these changes are recognised

on a straight-line time-apportioned basis over the period of cover

remaining on the policy. Reduction in premiums from mid-term

cancellations are recognised on the eﬀective date of the cancellation.

Any fee income charged for a mid-term cancellation or adjustment is

recognised on the date the adjustment is made, being the point that

the mid-term service is fulﬁlled.

Income from credit provided to customers to facilitate payment of

their insurance premiums by instalments over the life of their policy

is treated as part of the revenue from insurance operations and

recognised over the period of the policy in proportion to the

outstanding premium balance.

Proﬁt commissions due under coinsurance or reinsurance

arrangements are recognised and valued in accordance with the

contractual terms to which they are subject, when it is highly probable

that a signiﬁcant reversal of revenue will not occur, and on the same

basis, where appropriate, as the related reinsured liabilities.

For revenue earned from credit hire and repair services for non-fault

claims (

credit hire and

credit repair

), the Group initially recognises

the revenue at fair value, which is based on a historical assessment of

debt recovery and discount levels. Credit hire revenue is recognised

from the date that a vehicle is placed on hire equally over the duration

of the hire. Credit repair revenue represents income from the

recovery of the costs of repair of customers’ vehicles. Credit repair

revenue is recognised when the work has been completed. Late

payment penalties aﬀorded under the terms of the Association of

British Insurers General Terms of Agreement are recognised as they

become payable by the insurance company.

ii) Cruise and Travel

Revenue from Cruise and Travel, where the Group does not operate

the cruise ship, is recognised in line with the performance obligations

that are included in a package holiday, namely the provision of ﬂights,

accommodation, transfers and travel insurance. Revenue is

recognised as and when each performance obligation is satisﬁed,

which is deemed to be when each service to the customer takes

place. The standalone selling price of each performance obligation is

estimated as the cost to provide each obligation plus a proﬁt margin

appropriate to the nature of each service. The price charged to each

customer is then apportioned to each performance obligation based

on the relative estimated standalone selling prices, in line with the

requirements of IFRS 15.

For Travel, revenue in relation to ﬂights and ﬂight upgrades is

recognised on the date of each ﬂight; revenue in relation to

accommodation is recognised over the duration of the holiday;

revenue in relation to transfers is recognised on the date that the

transfers occur before and after each holiday; and revenue in respect

of travel insurance (which is underwritten by a third-party

underwriter) is recognised on the cover start date of the insurance.

Revenue in respect of Cruise holidays where the Group operates the

cruise ship is also recognised in line with the performance obligations,

being the cruise itself, ﬂights and/or rail journeys (where applicable),

travel insurance and transfers. The portion of revenue allocated to

the cruise itself is recognised on a per diem basis over the duration

of the cruise in line with when the performance obligation is satisﬁed.

The portion of revenue allocated to ﬂights and ﬂight upgrades

(where applicable) and transfers is recognised on the date that each

trip is fulﬁlled, which is consistent with the approach adopted by the

Travel business.

Revenue from travel insurance for cruising holidays is recognised at

the cover start date of the policy, which is usually at the point the

customer makes a booking.

An element of revenue which represents the non-refundable deposit

received at the time of booking is recognised in the income statement

immediately in line with the prevailing rate of cancellations.

Revenue from sales in resort, for example for optional excursions, or

on board a cruise ship operated by the Group, for example bar sales

or optional excursions, is recognised as it is earned.

Revenue from Cruise and Travel received in advance of when each

performance obligation is satisﬁed is included as deferred revenue

within contract liabilities in the statement of ﬁnancial position.

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Notes to the consolidated ﬁnancial statements continued

146

Saga plc

Annual Report and Accounts 2023

FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

#### 2.3 Summary of significant accounting policies continued

iii) Other Businesses and Central Costs

Saga Money

Revenue from personal ﬁnance products is recognised when the

customer contracts with the provider of the relevant personal

ﬁnance product where the revenue comprises a one-oﬀ payment

by the provider of the product.

Where the personal ﬁnance product is one that delivers a recurring

income stream, the present value of the future expected revenue

to be received is recognised when the customer contracts with the

provider of the relevant personal ﬁnance product, and it is highly

probable that a signiﬁcant reversal of revenue recognised will

not occur.

For the Saga savings product, commissions are earned over the

duration of the contract in line with the contractual amount due

to the Group.

For Saga equity release products, commissions are earned initially

and over the lifetime of the product. Additionally, further

commissions, where applicable are earned at each subsequent stage

of the drawdown if any more of the advance is taken by the customer.

Initial commission relating to new business is recognised as revenue

at the point the performance obligation with the Group’s contracted

business partners is satisﬁed, and the customer has taken out the

product. Where applicable, trail commission is recognised as the

discounted future cash ﬂows expected to be received over the

estimated life of the product and likewise for further commissions

on additional drawdowns undertaken by the customer.

Saga Media

Magazine subscription revenue is recognised on a straight-line

basis over the period of the subscription. Revenue generated from

advertising within the magazine is recognised when the magazine

is provided to the customer.

The element of subscriptions and advertising revenue relating to the

period after the reporting date is recognised as deferred revenue

within contract liabilities in the statement of ﬁnancial position.

Printing and mailing

Revenue from printing and mailing services is recognised in line

with the performance obligations within customer contracts.

Market research

Revenue from market research services is recognised when a

performance obligation is satisﬁed. Revenue recognised over time

is based on the proportion of the level of service performed.

b. Cost recognition

i) Insurance acquisition costs

Acquisition costs arising from the selling or renewing of insurance

policies underwritten by the Group are recognised on a straight-line

time-apportioned basis over the period of the policy in which the

related revenues are earned. The proportion of acquisition costs

relating to premiums treated as unearned at the reporting date

are deferred and included as other receivables in the statement

of ﬁnancial position.

Incremental costs of obtaining an insurance contract not underwritten

by the Group, namely fees charged by price-comparison websites,

are recognised as an asset within trade and other receivables on the

face of the statement of ﬁnancial position. Such costs are amortised

in line with the pattern of revenue for the related insurance contract,

which incorporates the propensity for that contract to renew in

future periods based on the prevailing rate of renewal for these types

of contract. If the expected amortisation period is one year or less,

then incremental costs are expensed when incurred.

ii) Claims costs

Claims costs incurred in respect of insurance policies underwritten

by the Group include estimates for claims made for losses reported

as occurring during the period together with the related handling

costs, any adjustments to claims outstanding from previous periods,

and an estimate for the cost of claims incurred during the period but

not reported as at the reporting date. The portion of costs recovered

from reinsurance is recognised as a reduction to those costs in the

same period in which the costs are recognised. Further detail is

provided in Note 28.

iii) Finance costs

Finance costs comprise interest paid and payable that is calculated

using the eﬀective interest rate (

EIR

) method, and it is recognised in

the income statement as it accrues. Accrued interest is included

within the carrying value of the interest-bearing ﬁnancial liability in

the statement of ﬁnancial position. Finance costs also include debt

issue costs that were initially recognised in the statement of ﬁnancial

position and amortised over the life of the debt, debt issue costs

in respect of renegotiating existing facilities that are immediately

recognised in the income statement and net fair value losses on

derivative ﬁnancial instruments.

iv) All other expenses

All other expenses are recognised in the income statement as they

are incurred.

c. Recognition of other income statement items

i) Interest income

Investment income in the form of interest is recognised in the income

statement as it accrues and is calculated using the EIR method.

Interest income is earned by the Group on both assets held at fair

value through proﬁt or loss (

FVTPL

), and assets held at fair value

through other comprehensive income (

FVOCI

). Fees and

commissions which are an integral part of the eﬀective yield of the

ﬁnancial asset or liability are recognised as an adjustment to the EIR

of the instrument.

ii) Dividend income

Income in the form of dividends is recognised when the right to

receive payment is established. For listed securities, this is the date

that the security is listed as ex-dividend.

iii) Gains and losses on financial investments at fair value

Realised and unrealised gains and losses on ﬁnancial investments

are recorded as investment income in the income statement, and

represent net fair value gains and losses arising from changes in

fair value during the year.

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Saga plc

Annual Report and Accounts 2023

147

Strategic report

Financial statements

Additional information

Governance

d. Taxes

i) Current income tax

Income tax assets and liabilities for the current period are measured

at the amount expected to be recovered from, or paid to, taxation

authorities. The tax rates and tax laws used to compute the amount

are those that are enacted or substantively enacted at the reporting

date. Current income tax assets and liabilities also include adjustments

in respect of tax expected to be payable or recoverable in respect of

previous periods. Current income tax relating to items recognised

in other comprehensive income (

OCI

) and directly in equity is

recognised in OCI or equity and not in the income statement.

ii) Deferred tax

Deferred tax is provided on temporary diﬀerences between the tax

bases of assets and liabilities and their carrying amounts for ﬁnancial

reporting purposes at the reporting date.

Deferred tax liabilities are recognised for all taxable temporary

diﬀerences and deferred tax assets are recognised to the extent

that it is probable that taxable proﬁt will be available against which the

deductible temporary diﬀerences and the carry forward of unused

tax credits and unused tax losses can be utilised.

The carrying amount of deferred tax assets is reviewed at each

reporting date and reduced to the extent that it is no longer probable

that suﬃcient taxable proﬁt will be available to allow all, or part of, the

deferred tax asset to be utilised. Unrecognised deferred tax assets

are reassessed at each reporting date and are recognised to the

extent that it has become probable that future taxable proﬁts will

allow the deferred tax asset to be recovered.

Deferred tax assets and liabilities are measured at the tax rates that

are expected to apply in the year when the asset is realised or the

liability is settled, based on tax rates (and tax laws) that have been

enacted or substantively enacted at the reporting date. Deferred

tax is charged or credited in the income statement, except when it

relates to items charged or credited in OCI or equity, in which case

the deferred tax is recognised in OCI or equity as appropriate.

Deferred tax assets and deferred tax liabilities are oﬀset if a legally

enforceable right exists to set-oﬀ current tax assets against current

tax liabilities and the deferred taxes relate to the same taxable entity

and the same taxation authority.

e. Foreign currencies

Transactions in foreign currencies are initially recorded by the Group

at their respective functional currency spot rate at the date that the

transaction ﬁrst qualiﬁes for recognition. Monetary assets and

liabilities denominated in foreign currencies are retranslated at

the functional currency spot rate of exchange prevalent at the

reporting date.

f. Intangible assets

Intangible assets acquired are measured on initial recognition at

cost and subsequent to initial recognition, are carried at cost less

any accumulated amortisation and accumulated impairment losses.

The cost of intangible assets acquired in a business combination

is their fair value at the date of acquisition. Internally generated

intangibles, excluding internally developed software, are not

capitalised and the related expenditure is reﬂected in the income

statement in the period in which the expenditure is incurred.

The useful lives of intangible assets and goodwill are assessed as

either ﬁnite or indeﬁnite. Estimated useful lives are as follows:

Goodwill

Indeﬁnite

Software

3-10 years

Intangible assets with ﬁnite lives are amortised over their useful

economic life on a basis appropriate to the consumption of the asset

and are assessed for impairment whenever there is an indication that

the intangible asset may be impaired. The amortisation period and

the amortisation method for an intangible asset with a ﬁnite useful life

are reviewed at least at the end of each reporting period. Changes in

the expected useful life or the expected pattern of consumption of

future economic beneﬁts embodied in the asset are considered to

modify the amortisation period or method, as appropriate, and are

treated as changes in accounting estimates. The amortisation

expense on intangible assets with ﬁnite lives is recognised in the

income statement in the expense category that is consistent with

the function of the intangible assets.

Goodwill is not amortised but is tested for impairment at least

annually, at the cash generating unit (

CGU

) level. Where the carrying

value of the asset exceeds the recoverable amount, an impairment

loss is recognised in the income statement immediately.

Gains or losses arising from derecognition of an intangible asset are

measured as the diﬀerence between the net disposal proceeds and

the carrying amount of the asset and are recognised in the income

statement when the asset is derecognised.

g. Business combinations and goodwill

Business combinations are accounted for using the acquisition

method. The cost of an acquisition is measured as the aggregate of

the consideration transferred measured at acquisition date at fair

value and the amount of any non-controlling interests in the acquiree.

For each business combination, the Group elects whether to

measure the non-controlling interests in the acquiree at fair value or

at the proportionate share of the acquiree’s identiﬁable net assets.

When the Group acquires a business, it assesses the ﬁnancial

and non-ﬁnancial assets and liabilities assumed for appropriate

classiﬁcation and designation in accordance with the contractual

terms, economic circumstances and pertinent conditions as at

the acquisition date.

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#### 2.3 Summary of significant accounting policies continued

Any contingent consideration to be transferred by the acquirer will

be recognised at fair value at the acquisition date. Contingent

consideration classiﬁed as an asset or liability that is a ﬁnancial

instrument within the scope of IFRS 9 ‘Financial Instruments’ is

measured at fair value with the changes in fair value recognised in

the income statement.

Any excess of the cost of acquisition over the fair values of the

identiﬁable assets and liabilities is recognised as goodwill. If the cost

of acquisition is less than the fair values of the identiﬁable assets

and liabilities of the acquired business, the diﬀerence is recognised

directly in the income statement in the year of acquisition.

Acquisition-related costs are expensed as incurred and included

in administrative expenses.

After initial recognition, goodwill is measured at cost less any

accumulated impairment losses. Goodwill is allocated to CGUs at the

point of acquisition and is reviewed at least annually for impairment.

h. Impairment of non-financial assets

Goodwill is not subject to amortisation and is tested annually for

impairment, or more frequently if events or changes in circumstances

indicate that it might be impaired. If such an indication exists, the

recoverable amount is estimated and compared with the carrying

amount. If the recoverable amount is less than the carrying amount,

the asset is considered impaired and is written down to its

recoverable amount and the impairment loss is recognised

immediately in the income statement.

Other assets are tested for impairment whenever events or changes

in circumstances indicate that the carrying amount may not be

recoverable. If there is any indication that an asset may be impaired,

a recoverable amount is estimated for the individual asset. If it is not

possible to estimate the recoverable amount of the individual asset,

the recoverable amount is determined according to the CGU to

which the asset belongs.

For impairment testing, assets are grouped together into the

smallest group of assets that generate cash inﬂows from continuing

use that are largely independent of the cash inﬂows of other assets or

CGUs. Goodwill arising from a business combination is allocated to

CGUs, or groups of CGUs that are expected to beneﬁt from the

synergies of the combination.

The recoverable amount is calculated as the higher of fair value less

costs to sell, and value-in-use. In assessing value-in-use, where

appropriate, estimated future cash ﬂows are discounted to their

present value using a pre-tax discount rate that reﬂects current

market assessments of the time value of money and the risks speciﬁc

to the asset. In determining fair value less costs of disposal, recent

market transactions are taken into account. If no such transactions

can be identiﬁed, an appropriate valuation model is used. These

calculations are corroborated by valuation multiples, quoted share

prices for publicly traded companies or other available fair value

indicators. The Group bases its value-in-use calculations on detailed

budgets, plans and long-term growth assumptions, which are

prepared separately for each of the Group’s CGUs to which individual

assets are allocated.

i. Property, plant and equipment

Property, plant and equipment is stated at cost, net of accumulated

depreciation and impairment losses. Where an item of property, plant

and equipment comprises major components having diﬀerent useful

lives, they are accounted for separately.

Assets in the course of construction at the statement of ﬁnancial

position date are classiﬁed separately. These assets are transferred

to other asset categories when they become available for their

intended use.

Depreciation is charged to the income statement on a straight-line

basis so as to write-oﬀ the depreciable amount of property, plant and

equipment over their estimated useful lives. The depreciable amount

is the cost of an asset less its residual value. Land and assets in the

course of construction are not depreciated. Estimated useful lives

are as follows:

Buildings, properties and related ﬁxtures:

Buildings

50 years

Fixtures and ﬁttings

3-20 years

Ocean cruise ships

30 years

Computers

3-6 years

Plant, vehicles and other equipment

3-10 years

Costs relating to ocean cruise ship mandatory dry-dockings are

capitalised and depreciated over the period up to the next

dry-docking, where appropriate. The International Convention for

the Safety of Life at Sea regulations stipulate that ships have to be

dry-docked twice in an interval of ﬁve years, with the interval between

consecutive dry-dockings being not less than two years and not more

than three years. All other repairs and maintenance costs are

recognised in the income statement as incurred.

An item of property, plant and equipment is derecognised upon

disposal, or when no future economic beneﬁts are expected from its

use or disposal. Any gain or loss arising on derecognition of an asset

(calculated as the diﬀerence between the net disposal proceeds and

the carrying amount of the asset) is included in the income statement

when the asset is derecognised.

Estimated residual values and useful lives are reviewed annually.

In relation to the annual review of estimated residual values and

useful lives of ocean cruise ships, potential environmental regulatory

changes are also considered. The shipping industry has made a

commitment to reduce CO

2

emissions by 40% by 2030 (from a

2008 baseline), and the UK Government has made commitments to

reach net zero emissions by 2050. The EEXI (carbon design/technical

eﬃciency indicator) and CII (in-service/operational carbon intensity

eﬃciency indicator) regulations were introduced internationally

during the year to enable the industry to meet the 2030 target, and

the Group’s ocean cruise ships meet the requirements of these

regulations. The end of their useful economic lives of 30 years will have

been reached by 2049 in the case of Spirit of Discovery and 2051 in

the case of Spirit of Adventure.

j. Non-current assets held for sale

The Group classiﬁes non-current assets as held for sale if their

carrying amount will be recovered principally through a sale

transaction rather than through continuing use. To be classiﬁed as

held for sale, an asset must be available for immediate sale in its

present condition subject only to terms that are usual and customary

for the sale of such assets, and the sale must be highly probable. A sale

is considered to be highly probable when management is committed

to a plan to sell an asset and an active programme to locate a buyer

and complete the plan has been initiated at a price that is reasonable

in relation to its current fair value, and there is an expectation that the

sale will be completed within one year from the date of classiﬁcation.

Non-current assets classiﬁed as held for sale are carried on the

Group’s statement of ﬁnancial position at the lower of their carrying

amount and fair value less costs to sell.

Property, plant and equipment and intangible assets, once classiﬁed

as held for sale, are not depreciated or amortised.

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Additional information

Governance

k. Financial instruments

i) Financial assets

On initial recognition, a ﬁnancial asset is classiﬁed as either amortised cost, FVOCI or FVTPL. The classiﬁcation of ﬁnancial assets is based

on the business model in which a ﬁnancial asset is managed, and its contractual cash ﬂow characteristics. Derivatives embedded in contracts

where the host is a ﬁnancial asset in the scope of the standard are never separated. Instead, the hybrid ﬁnancial instrument as a whole is

assessed for classiﬁcation.

Initial recognition

Subsequent measurement

Amortised cost

A ﬁnancial asset is measured at amortised cost (plus any

directly attributable transaction costs) if it meets both of

the following conditions and is not elected to be designated

as FVTPL:

•

It is held within a business model whose objective is to

hold assets to collect contractual cash flows.

•

Its contractual terms give rise on specified dates to

cash flows that are solely payments of principal and

interest on the principal amount outstanding.

The Group classiﬁes trade receivables, other receivables and

deposits with ﬁnancial institutions as held at amortised cost.

These assets are subsequently measured at amortised

cost using the EIR method. The amortised cost is reduced

by any impairment losses (see (ii) below). Interest income,

foreign exchange gains and losses and impairments

are recognised in proﬁt or loss as they are incurred.

Any gain or loss on derecognition is recognised in proﬁt

or loss immediately.

FVOCI

A debt investment is measured at FVOCI (plus any directly

attributable transaction costs) if it meets both of the

following conditions and is not elected to be designated

as FVTPL:

•

It is held within a business model whose objective is

achieved by both collecting contractual cash flows and

selling financial assets.

•

Its contractual terms give rise on specified dates to

cash flows that are solely payments of principal and

interest on the principal amount outstanding.

On initial recognition of an equity investment that is not held

for trading, the Group may irrevocably elect to present

subsequent changes in the investment’s fair value in OCI.

This election is made on an investment-by-investment basis.

The Group classiﬁes debt securities as FVOCI.

Debt instruments are subsequently measured at fair value.

Interest income calculated using the EIR method, foreign

exchange gains and losses and impairments are recognised

in proﬁt or loss. Other net gains and losses are recognised

in OCI. On derecognition, gains and losses accumulated in

OCI are recycled to proﬁt or loss.

Equity investments are measured at fair value. Dividends

are recognised as income in proﬁt or loss unless the

dividend clearly represents a recovery of part of the cost of

the investment. Other net gains and losses are recognised

in OCI and are never reclassiﬁed to proﬁt or loss.

FVTPL

All ﬁnancial assets not classiﬁed as amortised cost or

FVOCI as described above are classiﬁed as FVTPL and

held at fair value. This includes all derivative ﬁnancial assets.

On initial recognition, the Group may irrevocably elect

to designate a ﬁnancial asset that otherwise meets the

requirements to be measured at amortised cost or

FVOCI as FVTPL if doing so eliminates, or signiﬁcantly

reduces, an accounting mismatch that would otherwise

arise. This election is made on an individual instrument basis.

The Group classiﬁes loan funds, money market funds and

foreign exchange forward contracts not designated in a

hedging relationship, as FVTPL.

These assets are subsequently measured at fair value.

Net gains and losses, including any interest or dividend

income, are recognised in proﬁt or loss, unless such

instrument is designated in a hedging relationship

(see (vi) overleaf).

Derecognition

A ﬁnancial asset is derecognised when the rights to receive cash ﬂows from the asset have expired or when the Group has transferred

substantially all the risks and rewards relating to the asset to a third party.

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#### 2.3 Summary of significant accounting policies continued

ii) Impairment of financial assets

The expected credit loss (

ECL

) impairment model applies to ﬁnancial

assets measured at amortised cost and debt investments at FVOCI.

The Group measures loss allowances at an amount equal to 12-month

ECLs, except for the following, which are measured as lifetime ECLs:

•

Debt securities that are determined to have high credit risk at

the reporting date.

•

Other debt securities and bank balances for which credit risk

has increased significantly since initial recognition.

•

Trade receivables and contract assets that result from

transactions within the scope of IFRS 15.

When determining whether the credit risk of a ﬁnancial asset has

increased signiﬁcantly since initial recognition and when estimating

ECLs, the Group considers reasonable and supportable information

that is relevant and available without undue cost or eﬀort. This

includes both quantitative and qualitative information and analysis,

based on the Group’s historical experience and informed credit

assessment, including forward-looking information.

The Group considers a debt security to have low credit risk when its

credit risk rating is equivalent to the deﬁnition of ‘investment grade’.

The Group considers this to be BBB- or higher as per credit

rating scales.

Measurement of ECLs

ECLs are measured as a probability-weighted estimate of credit

losses. Credit losses are measured as the probability of default in

conjunction with the present value of the Group’s exposure. Loss

allowances for ECLs on ﬁnancial assets measured at amortised

cost are deducted from the gross carrying amount of the assets,

with a corresponding charge to the income statement. For debt

instruments measured at FVOCI, the loss allowance for debt

investments at FVOCI is recognised in proﬁt or loss and reduces

the fair value loss, or increases the fair value gain, otherwise

recognised in the statement of other comprehensive income.

iii) Financial liabilities

Initial recognition and measurement

All ﬁnancial liabilities are classiﬁed as ﬁnancial liabilities at amortised

cost on initial recognition except for derivatives, which are classiﬁed

at FVTPL, the gains or losses for which are recognised through OCI

if the instrument is designated as a hedging instrument in an eﬀective

cash ﬂow hedge.

With the exception of lease liabilities, all ﬁnancial liabilities are

recognised initially at fair value and, in the case of loans and

borrowings, net of directly attributable transaction costs.

The Group’s ﬁnancial liabilities include trade and other payables, loans

and borrowings, derivative ﬁnancial instruments and lease liabilities.

Subsequent measurement

After initial recognition, interest-bearing loans and borrowings and

other payables are subsequently measured at amortised cost using

the EIR method. Amortised cost is calculated by taking into account

any discount or premium on acquisition and fees or costs that are an

integral part of the EIR. The EIR amortisation is included in ﬁnance

costs in the income statement.

Derecognition

A ﬁnancial liability is derecognised when the obligation under the

liability is discharged, cancelled or expires.

When an existing ﬁnancial liability is replaced by another from the

same lender on substantially diﬀerent terms, or the terms of an

existing liability are substantially modiﬁed, such an exchange or

modiﬁcation is treated as a derecognition of the original liability

and the recognition of a new liability. The diﬀerence in the respective

carrying amounts is recognised in the income statement.

iv) Derivatives

Derivatives are measured at fair value both initially and subsequently

to initial recognition. All changes in fair value of non-designated

derivatives are recognised in the income statement immediately.

Changes in fair value of derivatives designated as cash ﬂow hedges are

initially recognised in OCI until such a point that they are recycled to

proﬁt or loss in the same period as the hedged item is recognised in

proﬁt or loss, or immediately if the hedged item is no longer expected

to occur.

Derivatives are presented as assets when the fair values are positive

and as liabilities when the fair values are negative. A derivative is

presented as a non-current asset or a non-current liability if the

remaining maturity of the instrument is more than 12 months and

it is not expected to be realised or settled within 12 months.

v) Fair values

The Group measures all ﬁnancial instruments at fair value at each

reporting date, other than those instruments measured at

amortised cost.

Fair value is the price that would be required to sell an asset or

to transfer a liability in an orderly transaction between market

participants at the measurement date. The fair value measurement

is based on the presumption that the transaction to sell the asset

or transfer the liability takes place either in the principal market

accessible by the Group for the asset or liability or, in the absence

of a principal market, in the most advantageous market accessible

by the Group for the asset or liability.

The fair values are quoted market bid prices where there is an active

market, or are based on valuation techniques when there is no active

market or the instruments are unlisted. Valuation techniques include

the use of recent arm’s-length market transactions, discounted cash

ﬂow analysis and other commonly used valuation techniques.

For assets and liabilities that are recognised in the ﬁnancial

statements on a recurring basis, the Group determines whether

transfers have occurred between levels in the hierarchy by

reassessing categorisation at the end of each reporting period.

vi) Hedge accounting

The Group designates certain derivative ﬁnancial instruments as

cash ﬂow hedges of certain forecast transactions. These transactions

are highly probable to occur and present an exposure to variations

in cash ﬂows that could ultimately aﬀect amounts determined in

proﬁt or loss.

The Group has elected to adopt the general hedge accounting model

in IFRS 9. This requires the Group to ensure that hedge accounting

relationships are aligned with its risk management objectives and

strategy and to apply a qualitative and forward-looking approach

to assessing hedge eﬀectiveness.

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Additional information

Governance

The Group uses forward foreign exchange and commodity swap

contracts to hedge the variability in cash ﬂows arising from changes

in foreign currency rates and oil prices respectively. For foreign

exchange contracts, the Group designates the fair value change of

the full forward price as the hedging instrument in cash ﬂow hedging

relationships. For commodity hedging, the Group designates the fair

value change of the benchmark oil price. The eﬀective portion of

changes in fair value of hedging instruments is accumulated in a cash

ﬂow hedge reserve as a separate component of equity. Any ineﬀective

portion of the fair value gain or loss is recognised immediately within

the income statement.

When a hedging instrument no longer meets the criteria for hedge

accounting (through maturity, sale, or other termination), hedge

accounting is discontinued prospectively. If the hedged forecast

transaction is still expected to occur, the associated cumulative

gain or loss remains in the hedging reserve and is recognised in

accordance with the above policy when the hedged forecast

transaction occurs. If the hedged forecast transaction is no longer

expected to occur, the cumulative unrealised gain or loss is

recognised in the income statement immediately.

l. Leases

The Group leases various river cruise ships, buildings, equipment

and vehicles. The contract length of the lease varies considerably and

may include extension or termination options as described below.

At the inception of a contract, the Group assesses whether a

contract is, or contains, a lease. A contract is, or contains, a lease if the

contract conveys the right to control the use of an identiﬁed asset for

a period of time in exchange for consideration. To assess whether a

contract conveys the right to control the use of an identiﬁed asset,

the Group assesses whether: the contract involves the use of an

identiﬁed asset; the Group has the right to obtain substantially all of

the economic beneﬁts from use of the asset throughout the period

of use and the Group has the right to direct the use of the asset.

Leases are initially recognised as a right-of-use asset and a

corresponding lease liability at the date at which the leased asset is

available for use by the Group. The lease liability is initially measured

at the present value of the lease payments that are not paid at the

commencement date. Where it is reasonably certain that an

extension option will be triggered in a contract, lease payments to

be made in respect of the option will be included in the measurement

of the lease liability.

The lease payments are discounted using the interest rate implicit in

the lease. If that rate cannot be readily determined, which is generally

the case for leases in the Group, the Group’s incremental borrowing

rate is used. This is the rate that the Group would have to pay to

borrow the funds necessary to obtain an asset of similar value to the

right-of-use asset, in a similar economic environment, with similar

terms, security and conditions.

Lease payments are allocated between principal and ﬁnance cost.

The ﬁnance cost is charged to the income statement over the lease

period using the EIR method and the lease liability is measured at

amortised cost using the EIR method.

Right-of-use assets are initially measured at cost, comprising the

present value of future lease payments plus any initial direct costs and

restoration costs. Right-of-use assets are depreciated over the lease

term on a straight-line basis except for the Group’s river cruise ships.

The unit of production method is used to depreciate river cruise ships

in order to accurately reﬂect the usage of the asset, which is seasonal.

Payments associated with short-term leases of equipment and all

leases of low-value assets are expensed in proﬁt or loss as incurred

in line with the exemption allowed under paragraph 6 of IFRS 16.

Short-term leases are leases with a lease term of 12 months or less

without a purchase option. Low-value assets comprise IT equipment

and small items of oﬃce furniture.

Extension and termination options are included in a number of

property and river cruise ship leases across the Group. These are

used to maximise operational ﬂexibility in terms of managing the

assets used in the Group’s operations. The majority of extension and

termination options held are exercisable only by the Group and not by

the respective lessor.

The Group remeasures the lease liability (and makes a corresponding

adjustment to the related right-of-use asset) whenever:

•

the lease term has changed or there is a significant event or

change in circumstances resulting in a change in the assessment

of exercise of a purchase option, in which case the lease liability is

remeasured by discounting the revised lease payments using a

revised discount rate; or

•

a lease contract is modified and the lease modification is not

accounted for as a separate lease, in which case the lease liability

is remeasured based on the lease term of the modified lease by

discounting the revised lease payments using a revised discount

rate at the effective date of the modification.

m. Borrowing costs

Borrowing costs directly attributable to the acquisition, construction

or production of an asset that necessarily takes a substantial period

of time to get ready for its intended use or sale are capitalised as part

of the cost of the respective asset. All other borrowing costs are

expensed in the period in which they occur.

Borrowing costs consist of interest and fees that an entity incurs in

connection with the borrowing of funds.

n. Cash and short-term deposits

Cash and short-term deposits in the statement of ﬁnancial position

comprise cash at bank and in hand, and short-term deposits with a

maturity of three months or less from their inception date.

For the purpose of the consolidated statement of cash ﬂows, cash

and cash equivalents consist of cash, short-term deposits as deﬁned

above and short-term highly liquid investments (including money

market funds) with original maturities of three months or less that are

subject to an insigniﬁcant risk of change in value, net of outstanding

bank overdrafts.

o. Trust accounts

All customer monies received in advance in relation to Air Travel

Organiser’s Licence (

ATOL

) licensable bookings are held in trust

accounts until after the customer has travelled, when the Group

has fulﬁlled all its performance obligations with customers.

The trust arrangement is governed by a deed between the Group,

the Civil Aviation Authority Air Travel Trustees and an independent

Trustee, PT Trustees Limited, which determines the inﬂows and

outﬂows from the accounts. The Group does not use advance

receipts from customers in its Travel and River Cruise businesses

to fund its business operations.

p. Trade and other receivables

Trade and other receivables are initially recognised at fair value and

subsequently measured at amortised cost. Loss allowances are

measured as lifetime ECLs.

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#### 2.3 Summary of significant accounting policies continued

q. Inventories

Inventories are stated at the lower of cost and net realisable value.

Costs include all costs incurred in bringing each product to its

present location and condition. Net realisable value is based on

estimated selling price less any further costs expected to be

incurred prior to completion and disposal.

r. Insurance contract liabilities

Insurance contract liabilities include an outstanding claims provision,

a provision for unearned premiums and, if required, a provision for

premium deﬁciency.

Outstanding claims provision

The provision for outstanding claims is set on an individual claim basis

and is based on the ultimate cost of all claims notiﬁed but not settled,

less amounts already paid by the reporting date, together with a

provision for related claims handling costs. The provision also includes

the estimated cost of claims incurred but not reported (

IBNR

) at the

statement of ﬁnancial position date, which is estimated using actuarial

methods. The outstanding claims provision is not discounted for the

time value of money, with the exception of claims settled as periodical

payment orders (

PPOs

).

The amount of any anticipated reinsurance, salvage or subrogation

recoveries is separately identiﬁed and reported within reinsurance

assets and insurance contract liabilities respectively.

Diﬀerences between the provisions at the reporting date and

settlements and provisions in the following year (known as

run-oﬀ

deviations

) are recognised in the income statement as they arise.

Provision for unearned premiums

The provision for unearned premiums represents the portion of

premiums received, or receivable, that relates to risks that have not

yet expired at the reporting date. The provision is recognised when

contracts are entered into and premiums are charged, and is

recognised in the income statement as premium income over the

term of the contract on a straight-line basis.

Provision for premium deficiency

At each reporting date, the Group reviews its unexpired risks and a

liability adequacy test is performed to determine whether there is

any overall excess of expected claims and deferred acquisition costs

over unearned premiums. This calculation uses current estimates of

future contractual cash ﬂows after taking account of the investment

return expected to arise on assets relating to the relevant insurance

technical provisions. If these estimates show that the carrying

amount of the unearned premiums (less related deferred acquisition

costs) is inadequate, the deﬁciency is recognised in the income

statement by setting up a provision for premium deﬁciency.

The deferred acquisition costs are written oﬀ before any provision

is made.

s. Reinsurance assets

Contracts entered into by the Group with reinsurers under which the

Group is compensated for losses on insurance contracts issued, are

classiﬁed as reinsurance contracts. A contract is only accounted for

as a reinsurance contract where there is signiﬁcant insurance risk

transfer between the insurer and reinsurer.

Reinsurance assets include balances due from reinsurance

companies for ceded insurance liabilities under excess of loss cover.

Amounts recoverable from reinsurers are estimated in a consistent

manner with the outstanding claims provisions in accordance with

the relevant reinsurance contract.

The Group assesses its reinsurance assets for impairment at each

statement of ﬁnancial position date. For assets that are directly

exposed to long-tail PPO liabilities, a general provision for impairment

is provided, calculated on a wholesale basis by reference to published

credit rating default curves. For all other reinsurance assets, the

carrying value is written down to its recoverable amount only if there

is objective evidence of impairment.

For the funds-withheld quota share agreement in motor insurance,

the obligation to pay funds and the right to receive reimbursement for

incurred claims are presented on a net basis because there is a legally

enforceable right to oﬀset these amounts and there is an intention to

settle on a net basis or realise both the asset and settle the liability

simultaneously. The reinsurance assets recognised under these

agreements are therefore recognised as an oﬀset against premium

ceded under the same agreement, within trade and other payables.

t. Share-based payments

The Group provides beneﬁts to employees (including Executive

Directors) in the form of share-based payment transactions, whereby

employees render services as consideration for equity instruments

(

equity-settled transactions

). The cost of equity-settled

transactions is measured by reference to the fair value on the grant

date and is recognised as an expense over the relevant vesting period,

ending on the date on which the employee becomes fully entitled to

the award.

Fair values of share-based payment transactions are calculated using

Black-Scholes and Monte-Carlo modelling techniques. In valuing

equity-settled transactions, assessment is made of any vesting

conditions to categorise these into market performance conditions,

non-market performance conditions and service conditions.

Where the equity-settled transactions have market performance

conditions (that is, performance which is directly or indirectly linked

to the share price), the fair value of the award is assessed at the time

of grant and is not changed, regardless of the actual level of vesting

achieved, except where the employee ceases to be employed prior

to the vesting date.

For service conditions and non-market performance conditions, the

fair value of the award is assessed at the time of grant and is

reassessed at each reporting date to reﬂect updated expectations

for the level of vesting. No expense is recognised for awards that

ultimately do not vest.

At each reporting date prior to vesting, the cumulative expense is

calculated, representing the extent to which the vesting period has

expired and, in the case of non-market conditions, the best estimate

of the number of equity instruments that will ultimately vest or, in the

case of instruments subject to market conditions, the fair value on

grant adjusted only for leavers. The movement in the cumulative

expense since the previous reporting date is recognised in the

income statement, with the corresponding increase being

recognised in the share-based payments reserve.

Upon vesting of an equity instrument, the cumulative cost in the

share-based payments reserve is reclassiﬁed to retained earnings

in equity.

The dilutive eﬀect of outstanding options is reﬂected as additional

share dilution in the computation of diluted (loss)/earnings per share.

u. Retirement benefit schemes

During the year, the Group operated a deﬁned beneﬁt pension plan

that requires contributions to be made to separately administered

funds. The cost of providing beneﬁts under the deﬁned beneﬁt plan

is determined separately using the projected unit credit valuation

method. The deﬁned plan was closed to future accrual on

31 October 2021. From 1 November 2021, members moved from

active to deferred status.

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Actuarial gains and losses arising in the year are credited/charged

to OCI and comprise the eﬀects of changes in actuarial assumptions

and experience adjustments due to diﬀerences between the previous

actuarial assumptions and what has actually occurred. In particular,

the diﬀerence between the interest income and the actual return

on plan assets is recognised in OCI.

Other movements in the net surplus or deﬁcit, which include the

current service cost, any past service cost and the eﬀect of any

curtailment or settlements, are recognised in the income statement.

Past service costs are recognised in the income statement on the

earlier of the date of plan curtailment and the date that the Group

recognises restructuring-related costs. The Group no longer incurs

any service costs or curtailment costs relating to the deﬁned beneﬁt

pension plan as the scheme is closed to future accrual. The interest

cost, less interest income on assets held in the plans, is also charged

to the income statement.

The deﬁned beneﬁt schemes are funded, with assets of the schemes

held separately from those of the Group, in separate Trustee-

administered funds. Scheme assets are measured using market

values and scheme liabilities are measured using the projected unit

actuarial method and are discounted at the current rate of return on

a high-quality corporate bond of equivalent term and currency to the

liability. Full actuarial valuations are obtained at least triennially and

are updated at each reporting date. The resulting deﬁned beneﬁt

asset or liability is presented separately on the face of the statement

of ﬁnancial position. The value of a pension beneﬁt asset is restricted

to the amount that may be recovered, either through reduced

contributions, or agreed refunds from the scheme.

For deﬁned contribution schemes, the amounts charged to the

income statement are the contributions payable in the year.

v. Provisions

Provisions are recognised when the Group has a present obligation

(legal or constructive) as a result of a past event, and it is probable

that an outﬂow of resources embodying economic beneﬁts will be

required to settle the obligation and a reliable estimate can be made

of the amount of the obligation. The expense relating to any provision

is presented in the income statement net of any reimbursement.

If the eﬀect of the time value of money is material, provisions are

discounted using a current pre-tax rate that reﬂects the risks speciﬁc

to the liability. Where discounting is used, the increase in the provision

due to the passage of time is recognised as a ﬁnance cost.

A provision is recognised for onerous contracts in which the

unavoidable costs of meeting the obligations under the contract

exceed the economic beneﬁts expected to be received under it.

The unavoidable costs reﬂect the least net cost of exiting the

contract, which is the lower of the cost of fulﬁlling it and any

compensation or penalties arising from failure to fulﬁl it. The costs

of fulﬁlling a contract comprise both the incremental costs and an

allocation of other direct costs.

w. Trade and other payables

Trade and other payables are initially recognised at fair value and

subsequently measured at amortised cost. They represent liabilities

to pay for goods or services that have been received or supplied in

the normal course of business, invoiced by the supplier before the

year end, but for which payment has not yet been made.

x. Equity

The Group has ordinary shares that are classiﬁed as equity.

Incremental external costs that are directly attributable to the

issue of these shares are recognised in equity, net of tax.

2.4 Standards issued but not yet effective

The following is a list of standards, and amendments to standards,

that are in issue but are not eﬀective or adopted as at 31 January

2023. Except where separately disclosed, these standards are

endorsed by the UK Endorsement Board.

a. IFRS 17 ‘Insurance Contracts’

IFRS 17 ‘Insurance Contracts’ is a comprehensive new accounting

standard that applies to all insurance and reinsurance contracts

covering the principles of recognition, measurement, presentation

and disclosure.

IFRS 17 only applies to insurance contracts that are underwritten by

the Group and related reinsurance contracts held. It does not aﬀect

the accounting for the Group’s Insurance Broking activities.

IFRS 17 is eﬀective for annual reporting periods beginning on, or after,

1 January 2023. The Group will initially apply IFRS 17 in its consolidated

ﬁnancial statements for the year ending 31 January 2024, with the

date of initial application being 1 February 2023 and the transition

date being 1 February 2022. The Group’s consolidated ﬁnancial

statements for the year ending 31 January 2024 will include

comparatives for the year ending 31 January 2023 restated onto

an IFRS 17 basis.

The Group expects to apply IFRS 17’s simpliﬁed premium allocation

approach (

PAA

) to all insurance contracts issued and reinsurance

contracts held. All insurance contracts issued by the Group are

eligible for the PAA as they have a one-year coverage period. The

Group has a small number of reinsurance contracts held that have

a coverage period of more than one year which are expected to be

eligible for the PAA as, at inception, the PAA is expected to produce a

measurement of the liability for remaining coverage of the relevant

group of reinsurance contracts that would not diﬀer materially from

the one that would be produced by applying the standard’s more

complex general measurement model.

Applying the PAA simpliﬁes the measurement of the IFRS 17 liability

for remaining coverage, which will continue to be based on a deferred

premium approach as under current IFRS. However, the IFRS 17

liability for remaining coverage will diﬀer from current IFRS in relation

to the following:

•

The IFRS 17 requirement to identify any contracts that are

expected to be onerous at initial recognition. The expected

losses are recognised immediately in profit or loss, with a liability

established on the balance sheet. Under current IFRS, these

losses would be recognised in profit or loss over the coverage

period of the insurance contracts.

•

The Group intends to take the PAA option to expense insurance

acquisition costs immediately in profit or loss, meaning the IFRS 4

deferred insurance acquisition cost asset will effectively be

written off.

The measurement of insurance contract liabilities in relation to

coverage provided before the statement of ﬁnancial position date,

referred to as the liability for incurred claims under IFRS 17,

and reinsurance contract assets will change.

The IFRS 17 liability for incurred claims will be measured as the sum

of the following components (collectively referred to as the fulﬁlment

cash ﬂows):

•

The expected future cash flows, all of which will be discounted

using the risk-free rate at the statement of financial position

date, adjusted to reflect the illiquid characteristics of the

insurance contracts.

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#### 2.4 Standards issued but not yet effective continued

•

A ‘risk adjustment for non-financial risk’ (

risk adjustment

), being

an explicit margin above the expected future cash flows that

represents the compensation required for bearing non-financial

uncertainty. The Group will derive the risk adjustment by selecting

an appropriate confidence interval using the expected loss

distribution for incurred claims.

This diﬀers from current IFRS under which:

•

only certain long-tail claim liabilities are discounted. This discounting

uses a discount rate that doesn’t typically move in line with market

interest rates; and

•

the reserve margin is not explicit or linked to a target

confidence level.

The cumulative impact of adopting IFRS 17 on the Group’s reported

net assets at the 1 February 2022 transition date is currently

expected to be in the range of a £14m decrease to an £8m increase.

This estimated impact is preliminary and may change as the Group’s

implementation work is completed.

The impact of IFRS 17 on proﬁt or loss compared to current IFRS

will be driven by the statement of ﬁnancial position measurement

diﬀerences described above. The only exception will be if the Group

takes the IFRS 17 option to present the impact of changes in the

IFRS 17 discount rate on the measurement of the liability for incurred

claims within other comprehensive income rather than within proﬁt

or loss. The Group has not yet made a ﬁnal decision on whether this

option will be taken.

b. Classification of liabilities as current or

non-current (amendments to IAS 1)

The amendments aim to promote consistency in applying the

requirements by helping companies determine whether, in the

statement of ﬁnancial position, debt and other liabilities with an

uncertain settlement date should be classiﬁed as current (due,

or potentially due, to be settled within one year) or non-current.

The amendments are eﬀective for annual periods beginning on,

or after, 1 January 2024 and are not likely to have a material eﬀect

on the Group’s ﬁnancial statements. These amendments are not

currently endorsed by the UK Endorsement Board.

c. Deferred tax related to assets and liabilities arising

from a single transaction (amendments to IAS 12)

The amendments clarify that the initial recognition exemption does

not apply to transactions in which equal amounts of deductible and

taxable temporary diﬀerences arise on initial recognition. They will

typically apply to transactions such as leases of lessees and will

require the recognition of additional deferred tax assets and liabilities.

The amendments are eﬀective for annual reporting periods beginning

on, or after, 1 January 2023. The amendments are not expected to

have a material impact on the Group’s ﬁnancial statements.

d. Disclosure of accounting policies (amendments

to IAS 1 and IFRS Practice Statement 2)

The amendments require that an entity discloses its material

accounting policies, instead of its signiﬁcant accounting policies.

Further amendments explain how an entity can identify a material

accounting policy. The amendments are eﬀective for annual

reporting periods beginning on, or after, 1 January 2023.

The amendments are not expected to have a material impact

on the Group’s ﬁnancial statements.

e. Definition of accounting estimates

(amendments to IAS 8)

The amendments replace the deﬁnition of a change in accounting

estimates with a deﬁnition of accounting estimates. Under the new

deﬁnition, accounting estimates are “monetary amounts in ﬁnancial

statements that are subject to measurement uncertainty”. The

amendments clarify that a change in accounting estimate that results

from new information, or new developments, is not the correction of

an error. The amendments are eﬀective for annual reporting periods

beginning on, or after, 1 January 2023. The amendments are not

expected to have a material impact on the Group’s ﬁnancial

statements.

f. Definition of lease liability in a sale and leaseback

(amendment to IFRS 16)

The amendment clariﬁes how a seller-lessee subsequently measures

sale and leaseback transactions that satisfy the requirements in

IFRS 15 to be accounted for as a sale. The amendment is eﬀective

for annual reporting periods beginning on, or after, 1 January 2024.

The amendment is not expected to have a material impact on the

Group’s ﬁnancial statements. This amendment is not currently

endorsed by the UK Endorsement Board.

2.5 First time adoption of new standards and

#### amendments

The following is a list of standards, and amendments to standards,

that became eﬀective, or were adopted, for the ﬁrst time during the

year ended 31 January 2023.

a. COVID-19-related rent concessions beyond

30 June 2021 (amendment to IFRS 16)

The amendment extends, by one year, the May 2020 amendment

that provides lessees with an exemption from assessing whether

a COVID-19-related rent concession is a lease modiﬁcation.

The amendment was eﬀective for annual reporting periods beginning

on, or after, 1 April 2021. The Group did not take advantage of the

exemption available under this amendment. The amendment has had

no eﬀect on the Group’s ﬁnancial statements.

b. Property, plant and equipment – proceeds before

intended use (amendments to IAS 16)

The amendments prohibit deducting from the cost of an item of

property, plant and equipment, any proceeds from selling items

produced while bringing that asset to the location and condition

necessary for it to be capable of operating in the manner intended by

management. Instead, an entity recognises the proceeds from selling

such items, and the cost of producing those items, in proﬁt or loss.

The amendments are eﬀective for annual reporting periods beginning

on, or after, 1 January 2022. The amendments have had no eﬀect on

the Group’s ﬁnancial statements.

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c. Onerous contracts – cost of fulfilling a contract (amendments to IAS 37)

The amendments specify that the “cost of fulﬁlling” a contract comprises the “costs that relate directly to the contract”. Costs that relate

directly to a contract can either be incremental costs of fulﬁlling that contract (examples would be direct labour and materials) or an allocation

of other costs that relate directly to fulﬁlling contracts (an example would be the allocation of the depreciation charge for an item of property,

plant and equipment used in fulﬁlling the contract). The amendments are eﬀective for annual reporting periods beginning on, or after, 1 January

2022. The amendments have had no eﬀect on the Group’s ﬁnancial statements.

d. Annual improvements to IFRS 2018-2020

The improvements make minor amendments to the following standards: IFRS 1, IFRS 9, IFRS 16 and IAS 41. The amendments are eﬀective for

annual reporting periods beginning on, or after, 1 January 2022. The amendments have had no eﬀect on the Group’s ﬁnancial statements.

e. Reference to the Conceptual Framework (amendments to IFRS 3)

The amendments update an outdated reference to the Conceptual Framework in IFRS 3 without signiﬁcantly changing the requirements

in the standard. The amendment is eﬀective for annual reporting periods beginning on, or after, 1 January 2022 and apply prospectively.

The amendment has had no eﬀect on the Group’s ﬁnancial statements.

2.6 Significant accounting judgements, estimates and assumptions

The preparation of ﬁnancial statements requires the Group to select accounting policies and make estimates and assumptions that aﬀect

items reported in the primary consolidated ﬁnancial statements and Notes to the consolidated ﬁnancial statements.

The major areas of judgement used as part of accounting policy application are summarised below:

Significant judgements

Acc. policy

Items involving judgement

Critical accounting judgement

2.3a

Revenue recognition –

identiﬁcation of performance

obligations within insurance

contracts not underwritten

by the Group

Identiﬁcation of performance obligations within insurance contracts with customers. In

particular, management has exercised judgement in deﬁning separate performance obligations

as part of the Group’s Insurance Broking services, namely:

•

the option to fix the customer’s premium at renewal for three-year fixed-price insurance

policies, which results in the deferral of a portion of revenue from policy years one and two

to policy years two and three; and

•

the arrangement of each insurance policy at the point the insurance cover is arranged,

as separate from the premium charged in respect of the insurance cover, which occurs on,

or before, the cover start date of each policy and results in a portion of revenue being

recognised a number of days in advance of the cover start date.

Please refer to Note 2.3a for further information on the Group’s performance obligations relating

to revenue recognition.

2.3ai, 2.3r

and 2.3s

Classiﬁcation of insurance

contracts

Management has exercised judgement in deﬁning which insurance policies that it arranges and

underwrites constitute an insurance policy that is subject to the accounting principles of IFRS 4.

This assessment is based on whether signiﬁcant insurance risk is transferred under each

insurance contract and also includes the assessment of reinsurance contracts that the Group

enters into.

Policies that are arranged, and not underwritten, by the Group, primarily a portion of the motor

and home insurance panels, private medical insurance (

PMI

) and travel insurance, are not

deemed to constitute insurance policies as deﬁned by IFRS 4, and so they are accounted for in

line with the principles of IFRS 15.

Policies that are both arranged and underwritten by the Group, primarily a portion of the motor

and home insurance panels, are deemed to constitute insurance policies as deﬁned by IFRS 4 and

so are accounted for in line with the requirements of that standard.

The Group’s excess of loss and funds-withheld quota share reinsurance arrangements relating

to its motor underwriting line of business are deemed to transfer signiﬁcant insurance risk to the

reinsurer, and so they are also accounted for in line with the requirements of IFRS 4.

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Acc. policy

Items involving judgement

Critical accounting judgement

2.3h

Impairment testing of

goodwill and other major

classes of assets

The Group determines whether goodwill needs to be impaired on an annual basis, or more

frequently as required.

New pricing rules set by the FCA came into eﬀect on 1 January 2022, following the conclusion

of the General Insurance Pricing Practices market study (

GIPP

). As a result of the impact of the

GIPP changes on customer pricing, especially in the highly competitive motor insurance market,

there has been a fall in policy volumes in the period to 31 July 2022 and the year to 31 January

2023, with a consequential adverse impact on the proﬁtability of the Insurance business.

Management have considered this to be an indicator of impairment and have therefore

conducted full impairment reviews of the Insurance CGU as at 31 July 2022 and 31 January

2023. As a result of these reviews, management deemed it necessary to impair the goodwill

allocated to the Insurance CGU by £269.0m at 31 July 2022. No further impairment was

deemed necessary in the six months to 31 January 2023.

In the year to 31 January 2022, management did not deem it necessary to impair goodwill. Please

refer to Note 16a for further detail.

Since acquisition, the addition of the Big Window insights and capabilities has added signiﬁcant

value to all Saga business units, in line with pre-acquisition expectations. However, because these

beneﬁts are largely associated with the continued employment of a small number of individuals,

which under IFRS 3 cannot be separately capitalised, and given the low materiality of the amounts

in question, the Group decided to write-oﬀ in full the £0.5m goodwill arising on acquisition in the

period to 31 July 2022.

Following the continued impact of the COVID-19 pandemic on the Group’s Cruise and Travel

operations, management concluded that potential indicators of impairment existed and

conducted impairment reviews at 31 July 2022 and 31 January 2022 of the Group’s two ocean

cruise ships, Spirit of Discovery and Spirit of Adventure. Management considered a range of

scenarios and used its judgement to conclude that no impairment was necessary.

As at 31 January 2023, management did not consider it necessary to conduct an impairment

review of the Group’s two ocean cruise ships since no new indicators of impairment were

identiﬁed. Please refer to Note 17 for further detail.

In the prior year, given the delay in taking delivery of the river cruise ship, Spirit of the Rhine,

along with the ongoing adverse impacts of the COVID-19 pandemic on the wider travel industry,

management concluded that indicators of impairment existed and deemed it necessary to

conduct an impairment review of the vessel at 31 January 2022. Management considered a

range of scenarios and used its judgement to conclude that no impairment was necessary.

Please refer to Note 18a for further detail.

In the year to 31 January 2023, management did not consider it necessary to conduct an

impairment review of right-of-use river cruise ship assets, since no new indicators of impairment

were identiﬁed.

In year ended 31 January 2022, following the continued impact of the COVID-19 pandemic on

the travel industry, management decided to restructure the Group’s Tour Operations CGU

(now River Cruise and Travel). In light of this exercise, management exercised its judgement in

relation to the impairment of software assets and performed an impairment review of software

assets used by the Tour Operations business. As a result of this review, management deemed

it necessary to impair these software assets by £9.4m and the software assets in the Central

Costs division by £0.5m. No further impairment was deemed necessary in the period to

31 January 2023. Please refer to Note 16b for further detail.

In the years to 31 January 2023 and 31 January 2022, in light of the Group obtaining freehold

property market valuation reports, management exercised judgement in relation to the

impairment of property assets held for sale. A net impairment charge of £1.2m (2022: £1.0m)

was accordingly recognised. Please refer to Note 38 for further detail.

2.3r

Insurance contract liabilities

Judgement is required in relation to the areas of uncertainty that may give rise to claims costs in

excess of the actuarial best estimate of claims incurred, and the level of additional reserve margin

to recognise in the ﬁnancial statements above that estimate.

In the year to 31 January 2022, the Group considered the additional latency risk to claims cost

development caused by the impact of the COVID-19 pandemic and recognised an additional

claims reserve above actuarial best estimate to cover this speciﬁc risk. The latency risk provision

in relation to the COVID-19 pandemic was released over the year to 31 January 2023, reﬂective

of the improvement in the COVID-19 outlook. Please refer to Note 20d for further detail.

#### 2.6 Significant accounting judgements, estimates and assumptionscontinued

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Significant estimates

All estimates are based on management’s knowledge of current facts and circumstances, assumptions based on that knowledge and

predictions of future events and actions. Actual results may therefore diﬀer from those estimates.

The table below sets out those items the Group considers susceptible to changes in critical estimates and assumptions together with the

relevant accounting policy.

Acc. policy

Items involving estimation

Sources of estimation uncertainty

2.3ai

Revenue recognition –

three-year ﬁxed-price

insurance policies

The standalone selling price of the option to ﬁx within the Group’s three-year ﬁxed-price

insurance policies has been estimated using the expected cost plus a margin approach as set

out in paragraph 79 (b) of IFRS 15.

An allowance has also been made for the likelihood that the option will be exercised by factoring

in the expected rate of renewal at the ﬁrst and second renewal dates. The amount of revenue

deferred upon initial recognition is therefore reduced to the extent that it is estimated that

customers will not exercise the option because they either decide not to renew, or they make a

claim that releases the Group from its obligation to ﬁx the customer price.

2.3f and

2.3i

Useful economic lives and

residual values of software,

intangible assets and ocean

cruise ships

The useful economic lives and residual values of software assets classiﬁed as intangible assets

(Note 15), and ocean cruise ship assets classiﬁed as property, plant and equipment (Note 17) are

assessed upon the capitalisation of each asset, and at each reporting date, and are based upon

the expected consumption of future economic beneﬁts of the asset.

2.3h

Goodwill impairment testing

The Group determines whether goodwill needs to be impaired on an annual basis, or more

frequently as required. This requires an estimation of the value-in-use of the CGUs to which

goodwill is allocated. The value-in-use calculation requires the Group to estimate the future cash

ﬂows expected to arise from the CGUs, discounted at a suitably risk-adjusted rate to calculate

present value.

The impact of changes to pricing rules set by the FCA following the completion of the GIPP

market study, especially the highly competitive motor insurance market, and the adverse

impact on proﬁt before tax for the current year, has increased the estimation uncertainty

in the Insurance CGU. The outcome of the impairment reviews conducted concluded that

an impairment charge of £269.0m be recognised against the Group’s Insurance CGU

as at 31 July 2022. No further impairment was deemed necessary in the six months to

31 January 2023.

Sensitivity analysis was undertaken to determine the eﬀect of changing the discount rate,

the terminal value and future cash ﬂows on the present value calculation, as shown in Note 16a.

2.3h

Impairment of ocean and river

cruise ships

Following the continued impact of the COVID-19 pandemic on the Group’s operations,

management conducted impairment reviews at 31 July 2022 and 31 January 2022 of the

Group’s two ocean cruise ships, Spirit of Discovery and Spirit of Adventure. Based on these

impairment reviews, and looking at the probability of a range of outcomes, the Group remains

comfortable that there is headroom over and above the carrying value of the two ocean cruise

ship assets, and therefore concluded that no impairment charges were necessary. No additional

impairment indicators were identiﬁed as at 31 January 2023, and therefore no further

impairment review was conducted at this date.

Sensitivity analysis was undertaken to determine the eﬀect of changing the residual value, load

factor and useful economic life on the present value calculation, as shown in Note 17.

At 31 January 2022, management conducted an impairment review of its river cruise ship,

Spirit of the Rhine. Based on this review, the Group was comfortable that there was suﬃcient

headroom over and above the carrying value of the river cruise ship asset, and therefore

concluded that no impairment charge was necessary. No additional impairment indicators

were identiﬁed in relation to river cruise ships as at 31 January 2023, and therefore no further

impairment review was conducted at this date.

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Acc. policy

Items involving estimation

Sources of estimation uncertainty

2.3r

Valuation of insurance

contract liabilities

For insurance contracts, estimates have to be made for the expected cost of claims known

but not yet settled (case reserves) and for the expected cost of claims IBNR, as at the reporting

date. It can take a signiﬁcant period of time before the ultimate claims cost can be established

with certainty.

The ultimate cost of outstanding claims is estimated by using a range of standard actuarial claims

projection techniques, such as the Chain-Ladder and Bornhuetter-Ferguson methods. The main

assumption underlying these techniques is that past claims development experience can be used

to project future claims development and hence ultimate claims costs. As such, these methods

extrapolate the development of paid and incurred losses, average costs per claim and claim

numbers based on the observed development of earlier years. Historical claims development is

primarily analysed by accident year, geographical area, signiﬁcant business line and peril.

Additional qualitative judgement is used to assess the extent to which past trends may not apply

in the future (e.g. to reﬂect one-oﬀ occurrences, changes in external or market factors such as

public attitudes to claiming, economic conditions, levels of claims inﬂation, judicial decisions and

legislation, as well as internal factors such as portfolio mix, policy features and claims handling

procedures) in order to arrive at the best estimate of the ultimate cost of claims.

The ultimate cost of claims is not discounted, except for those in respect of PPOs, which have

been discounted at -1.5% for the year ended 31 January 2023 (2022: -1.5%). The valuation of

these claims involves making assumptions about the rate of inﬂation and the expected rate of

return on assets to determine the discount rate. Due to the size of PPO claims, the ultimate cost

is highly sensitive to changes in these assumptions. The assumptions are reviewed at each

reporting date, and the sensitivity of this assumption is shown in Note 20d.

In calculating the level of reserve margin to recognise above the actuarial best estimate of

incurred claims, the Group considered an array of risks (including cost inﬂation) to future

claims experience, and estimated the ﬁnancial impact that those risks could have, to derive an

appropriate level of margin to hold.

2.3u

Valuation of pension

beneﬁt obligation

The cost of deﬁned beneﬁt pension plans and the present value of the pension obligation are

determined using actuarial valuations. Actuarial valuations involve making assumptions about

discount rates, expected rates of return on assets, future salary increases, mortality rates and

future pension increases. Due to the complexity of the valuation, the underlying assumptions and

its long-term nature, a deﬁned beneﬁt obligation is highly sensitive to changes in these

assumptions. All assumptions are reviewed at each reporting date.

All signiﬁcant assumptions and estimates involved in arriving at the valuation of the pension

scheme obligation are set out in Note 27.

#### 2.6 Significant accounting judgements, estimates and assumptionscontinued

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3 Segmental information

For management purposes, the Group is organised into business units based on their products and services. The Group has three reportable

operating segments as follows:

•

Cruise and Travel:

comprises the operation and delivery of ocean and river cruise holidays as well as package tour and other holiday

products. The Group owns and operates two ocean cruise ships. All other holiday and river cruise products are packaged together with

third-party supplied accommodation, flights and other transport arrangements.

•

Insurance:

comprises the provision of general insurance products. Revenue is derived primarily from insurance premiums and broking

revenues. The segment is further analysed into four product sub-segments:

•

Insurance Broking, consisting of:

–

Motor broking

–

Home broking

–

Other broking

•

Insurance Underwriting

•

Other Businesses and Central Costs:

comprises the Group’s other businesses and its central cost base. The other businesses include

Saga Money (the personal finance product offering), Saga Media and the Group’s mailing and printing business.

Segment performance is evaluated using the Group’s key performance measure of Underlying Proﬁt /(Loss) Before Tax

3

. Items not included

within a speciﬁc segment relate to transactions that do not form part of the ongoing segment performance or which are managed at a

Group level.

Transfer prices between operating segments are set on an arm’s-length basis in a manner similar to transactions with third parties.

Segment income, expenses and results include transfers between business segments which are then eliminated on consolidation.

Goodwill, corporate bonds and bank loans are not included within segments as they are managed on a Group basis.

3

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

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#### 3 Segmental informationcontinued

Insurance

2023

Cruise and

Travel

£m

Motor

broking

£m

Home

broking

£m

Other

broking

£m

Under-

writing

£m

Total

£m

Other

Businesses

and Central

Costs

£m

Adjustments

£m

Total

£m

Revenue

305.5

77.7

57.6

45.3

75.2

255.8

24.3

(4.5)

581.1

Cost of sales

(242.5)

(2.7)

–

3.2

(56.1)

(55.6)

(9.1)

–

(307.2)

Gross profit/(loss)

63.0

75.0

57.6

48.5

19.1

200.2

15.2

(4.5)

273.9

Administrative and selling

expenses

(57.5)

(55.6)

(35.1)

(21.4)

(3.1)

(115.2)

(49.6)

4.5

(217.8)

Impairment of assets

–

–

–

–

(1.2)

(1.2)

(0.5)

(269.5)

(271.2)

Net profit on disposal

of software

–

0.1

–

–

–

0.1

–

–

0.1

Investment income/(loss)

–

–

–

–

3.7

3.7

(2.2)

–

1.5

Finance costs

(20.2)

–

–

–

–

–

(22.0)

–

(42.2)

Finance income

1.4

–

–

–

–

–

0.1

–

1.5

(Loss)/profit before tax

(13.3)

19.5

22.5

27.1

18.5

87.6

(59.0)

(269.5)

(254.2)

Reconciliation to

Underlying

(Loss)/Profit Before Tax

4

(Loss)/profit before tax

(13.3)

19.5

22.5

27.1

18.5

87.6

(59.0)

(269.5)

(254.2)

Net fair value gain on

derivative financial

instruments

(1.4)

–

–

–

–

–

–

–

(1.4)

Impairment of goodwill

–

–

–

–

–

–

–

269.5

269.5

Impairment of assets

–

–

–

–

0.6

0.6

0.5

–

1.1

Restructuring costs

2.2

–

–

–

–

–

1.5

–

3.7

Acquisition costs relating

to the Big Window

–

–

–

–

–

–

0.2

–

0.2

Foreign exchange

movement on

lease liabilities

2.0

–

–

–

–

–

–

–

2.0

IFRS 16 adjustment on

river cruise vessels

0.6

–

–

–

–

–

–

–

0.6

Underlying (Loss)/

Profit Before Tax

4

(9.9)

19.5

22.5

27.1

19.1

88.2

(56.8)

–

21.5

Total assets less

liabilities

93.7

57.7

167.9

50.2

369.5

All revenue is generated solely in the UK.

4

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

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Strategic report

Financial statements

Additional information

Governance

Insurance

2022

Cruise and

Travel

£m

Motor

broking

£m

Home

broking

£m

Other

broking

£m

Under-

writing

£m

Total

£m

Other

Businesses

and Central

Costs

£m

Adjustments

£m

Total

£m

Revenue

94.7

85.0

60.2

35.3

84.7

265.2

21.5

(4.2)

377.2

Cost of sales

(102.9)

(2.6)

–

0.3

(29.9)

(32.2)

(8.2)

–

(143.3)

Gross (loss)/profit

(8.2)

82.4

60.2

35.6

54.8

233.0

13.3

(4.2)

233.9

Administrative and selling

expenses

(54.9)

(52.4)

(35.0)

(24.3)

(4.2)

(115.9)

(46.2)

4.2

(212.8)

Impairment of assets

(9.7)

–

–

–

(1.0)

(1.0)

(0.5)

–

(11.2)

Gain on lease modification

–

–

–

–

–

–

0.3

–

0.3

Net profit on disposal of

assets held for sale

–

–

–

–

–

–

7.2

–

7.2

Net profit/(loss) on

disposal of software and

right-of-use assets

0.1

(0.1)

–

–

–

(0.1)

(0.4)

–

(0.4)

Investment income/(loss)

0.1

–

–

–

3.5

3.5

(3.3)

–

0.3

Finance costs

(22.2)

–

–

–

–

–

(18.6)

–

(40.8)

(Loss)/profit before tax

(94.8)

29.9

25.2

11.3

53.1

119.5

(48.2)

–

(23.5)

Reconciliation to

Underlying

(Loss)/ Profit

Before Tax

5

(Loss)/profit before tax

(94.8)

29.9

25.2

11.3

53.1

119.5

(48.2)

–

(23.5)

Net fair value loss on

derivative financial

instruments

2.7

–

–

–

–

–

–

–

2.7

Impairment/loss on

disposal of assets

9.8

–

–

–

1.0

1.0

0.7

–

11.5

Restructuring costs

3.9

–

–

–

–

–

2.4

–

6.3

Net profit on disposal of

assets held for sale

–

–

–

–

–

–

(7.2)

–

(7.2)

Foreign exchange

movement on

lease liabilities

(0.9)

–

–

–

–

–

–

–

(0.9)

Costs incurred for ocean

cruise ship loan holiday

–

–

–

–

–

–

2.4

–

2.4

Charge on closure of

defined benefit pension

scheme

–

–

–

–

–

–

2.0

–

2.0

Underlying (Loss)/

(Profit) Before Tax

5

(79.3)

29.9

25.2

11.3

54.1

120.5

(47.9)

–

(6.7)

Total assets less

liabilities

(re-presented)

67.2

77.0

189.1

319.6

652.9

Total assets less liabilities have been re-presented due to a revision in the way that inter-company debtors and creditors are reported

between segments. Inter-company debtors and creditors are excluded from re-presented total assets less liabilities.

All revenue is generated solely in the UK.

Total assets less liabilities detailed as adjustments relates to the following unallocated items:

2023

£m

2022

£m

Goodwill (Note 14)

449.6

718.6

Group bonds and bank loans (excluding ocean cruise ship loans)

(399.4)

(399.0)

50.2

319.6

5

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

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Notes to the consolidated ﬁnancial statements continued

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Annual Report and Accounts 2023

FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

#### 3 Segmental informationcontinued

a) Disaggregation of revenue

Major product lines

2023

Cruise and

Travel

£m

Insurance

Other

Businesses

and Central

Costs

£m

Total

£m

Earned

premium on

insurance

underwritten

by the Group

£m

Other

revenue

£m

Total

Insurance

£m

Ocean Cruise

168.3

168.3

River Cruise and Travel

137.2

137.2

Gross earned premium on insurance underwritten

by the Group

189.5

Less: ceded to reinsurers

(111.3)

Net revenue on:

Motor broking

27.7

50.0

77.7

77.7

Home broking

–

57.6

57.6

57.6

Other broking

0.9

44.4

45.3

45.3

Insurance Underwriting

49.6

25.6

75.2

75.2

Money

7.9

7.9

Media

10.3

10.3

Insight

0.6

0.6

Other

1.0

1.0

305.5

78.2

177.6

255.8

19.8

581.1

Major product lines

2022

Cruise and

Travel

£m

Insurance

Other

Businesses

and Central

Costs

£m

Total

£m

Earned

premium on

insurance

underwritten

by the Group

£m

Other

revenue

£m

Total

Insurance

£m

Ocean Cruise

82.5

82.5

River Cruise and Travel

12.2

12.2

Gross earned premium on insurance underwritten

by the Group

203.0

Less: ceded to reinsurers

(123.8)

Net revenue on:

Motor broking

26.7

58.3

85.0

85.0

Home broking

–

60.2

60.2

60.2

Other broking

1.0

34.3

35.3

35.3

Insurance Underwriting

51.5

33.2

84.7

84.7

Money

5.9

5.9

Media

9.9

9.9

Other

1.5

1.5

94.7

79.2

186.0

265.2

17.3

377.2

Included in Insurance Broking other revenue is instalment interest income on premium ﬁnancing of £9.4m (2022: £9.8m).

b) Contract balances

The following table provides information about contract assets and contract liabilities from contracts with customers as accounted for under

IFRS 15 (the amounts stated here do not include amounts accounted for under IFRS 4):

2023

£m

2022

£m

Contract cost assets (Note 23)

2.5

2.6

Contract liabilities (Note 29)

122.2

114.6

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Strategic report

Financial statements

Additional information

Governance

b) Contract balances

continued

The contract cost assets relate to commissions paid to price-comparison websites to acquire new business policies not underwritten

by the Group.

Management expects that incremental commission fees paid to price-comparison websites as a result of obtaining insurance contracts

are recoverable. The Group has therefore capitalised them as contract assets amounting to £1.7m for the year ended 31 January 2023

(2022: £1.7m). These fees are amortised over the period of the expected renewal cycle. In the year to 31 January 2023, the amount of

amortisation was £1.8m (2022: £2.0m) and there was no impairment loss in relation to the costs capitalised.

Applying the practical expedient in paragraph 94 of IFRS 15, the Group recognises the incremental costs of obtaining contracts as an

expense when incurred if the amortisation period of the assets that the Group otherwise would have recognised is one year or less.

The contract liabilities relate to the deferral of revenue for performance obligations not satisﬁed as at 31 January 2023, and comprise the

advance consideration received from customers for holidays or cruises booked, but not travelled; and insurance premiums received in

advance of the cover start date. There was no revenue recognised in the current reporting year that related to performance obligations that

were satisﬁed in a prior year.

Signiﬁcant changes in the contract cost assets and the contract liabilities during the year are as follows:

2023

2022

Contract

cost assets

£m

Contract

liabilities

£m

Contract

cost assets

£m

Contract

liabilities

£m

Balance as at 1 February

2.6

114.6

2.9

82.2

Released to the income statement in the period

(1.8)

(245.5)

(2.0)

(66.6)

Additional contract balances incurred during the period

1.7

267.8

1.7

148.6

Amounts refunded to customers

–

(14.7)

–

(49.6)

Balance as at 31 January

2.5

122.2

2.6

114.6

c) Transaction price allocated to the remaining performance obligations

The transaction price allocated to three-year ﬁxed-price insurance policy renewal options, where the remaining performance obligations are

not expected to be satisﬁed within the next 12 months, is £1.1m (2022: £0.7m). This is expected to be recognised as revenue in the subsequent

one to three years.

The transaction price allocated to customer contracts within the Cruise and Travel segment, where the remaining performance obligations

are not expected to be satisﬁed within the next 12 months, is £1.4m (2022: £0.8m). This is expected to be recognised as revenue in the

subsequent one to two years.

The Group applies the practical expedient in paragraph 121 of IFRS 15 and does not disclose information about remaining performance

obligations that have original expected durations of one year or less.

4 Administrative and selling expenses

2023

£m

2022

£m

Staff costs (excluding restructuring costs)

89.2

85.8

Marketing and fulfilment costs

53.5

49.6

Short-term lease rentals

0.1

0.1

Auditors’ remuneration

2.1

2.1

Other administrative costs

65.2

64.0

Amounts ceded under reinsurance contracts

(8.1)

(6.9)

Depreciation – property, plant and equipment (Note 17)

2.0

2.2

Depreciation – right-of-use assets (Note 18)

1.1

0.7

Amortisation of intangible assets (Note 15)

8.1

9.7

Restructuring costs

3.7

4.8

216.9

212.1

a. Auditors’ remuneration

2023

£m

2022

£m

Audit of the parent company and consolidated financial statements

0.6

0.8

Audit of subsidiary financial statements

1.3

1.1

Audit-related assurance services

0.2

0.2

Total auditors’ remuneration

2.1

2.1

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Notes to the consolidated ﬁnancial statements continued

164

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Annual Report and Accounts 2023

FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

5 Impairment of assets

a) Impairments during the year ended 31 January 2023

During the year ended 31 January 2023, the Group impaired the carrying value of the goodwill balance allocated to the Insurance CGU

by £269.0m.

In addition, following the acquisition of The Big Window Consulting Limited (Note 13a), the goodwill arising on the transaction of £0.5m was

immediately impaired in full (Note 14).

Following management’s decision to vacate most of its properties, the Group also impaired the carrying value of the property, plant and

equipment balance by £0.5m (Note 17) and the carrying value of property assets classiﬁed as held for sale by £1.2m (Note 38).

b) Impairments during the year ended 31 January 2022

During the year ended 31 January 2022, following the continued impact of the COVID-19 pandemic on the travel industry, management

decided to restructure the Group’s former Tour Operations CGU (now River Cruise and Travel CGUs). As a result of this restructuring,

management performed an impairment review of software assets used by the Tour Operations business. The outcome of the review

concluded that an impairment charge of £9.4m (Note 15) be recognised against the Group’s software assets as at 31 January 2022.

Furthermore, the Group concluded that an impairment charge of £0.5m (Note 15) to software assets was required in the Group’s Central

Costs business unit.

In addition, during the year ended 31 January 2022, following management’s decision to restructure the Group’s Tour Operations CGU,

the Group impaired property, plant and equipment in its Tour Operations CGU by £0.3m (Note 17).

In light of the Group obtaining updated freehold property market valuation reports, management also impaired assets held for sale by £1.0m

(Note 38).

#### 6 Investment income

2023

£m

2022

£m

Interest income recognised using the EIR method

4.7

4.4

Gains on assets measured at FVTPL

0.7

0.2

Amounts ceded under reinsurance contracts

(3.9)

(4.3)

1.5

0.3

7 Finance costs

2023

£m

2022

£m

Interest and charges on debt and borrowings using the EIR method

41.0

37.4

Net fair value loss on derivative financial instruments

–

2.7

Net interest and finance charges payable on lease liabilities

1.2

0.7

42.2

40.8

8 Finance income

2023

£m

2022

£m

Net fair value gain on derivative financial instruments

1.4

–

Net finance income on retirement benefit schemes

0.1

–

1.5

–

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Strategic report

Financial statements

Additional information

Governance

9 Directors and employees

Amounts charged to the income statement for the year are as follows:

2023

£m

2022

£m

Wages and salaries

112.1

97.0

Social security costs

10.0

9.3

Pension costs (Note 27)

9.9

12.0

Total staff costs

132.0

118.3

Staﬀ costs (including restructuring and redundancy costs) of £39.1m (2022: £27.7m) and £92.9m (2022: £90.6m) have been allocated to

cost of sales and to administrative and selling expenses respectively. Staﬀ costs above exclude share-based payment charges of £3.9m

(2022: £3.4m). Further detail on share-based payments can be found in Note 36.

Average monthly number of employees:

2023

number

2022

number

Cruise and Travel

2,261

1,705

Insurance

1,704

1,519

Other Businesses and Central Costs

554

552

Total employee numbers

4,519

3,776

Directors’ remuneration

The information required by the Companies Act 2006 and the Listing Rules of the FCA is contained on pages 92-123 in the Directors’

Remuneration Report.

Compensation of key management personnel of the Group

Key management personnel are deﬁned as those persons having authority and responsibility for planning, directing and controlling the

activities of the Group and comprise the Directors of the Company and the Executive Leadership Team.

The amounts recognised as an expense during the ﬁnancial year in respect of key management personnel are as follows:

2023

£m

2022

£m

Short-term benefits

6.4

6.0

Termination costs

0.1

0.3

Share-based payments

1.6

1.0

8.1

7.3

10 Tax

The major components of the income tax expense are:

2023

£m

2022

£m

Consolidated income statement

Current income tax

Current income tax charge

1.1

3.4

Adjustments in respect of previous years

(0.4)

(0.1)

0.7

3.3

Deferred tax

Relating to origination and reversal of temporary differences

3.1

2.7

Effect of tax rate change on opening balance

–

(2.6)

Adjustments in respect of previous years

1.2

1.1

4.3

1.2

Tax expense in the income statement

5.0

4.5

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Notes to the consolidated ﬁnancial statements continued

166

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FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

#### 10 Taxcontinued

Reconciliation of tax expense to loss before tax, multiplied by the UK corporation tax rate:

2023

£m

2022

£m

Loss before tax

(254.2)

(23.5)

Tax at rate of 19.0% (2022: 19.0%)

(48.3)

(4.5)

Adjustments in respect of previous years

0.8

1.0

Effect of tax rate change on opening balance

–

(2.6)

Expenses not deductible for tax purposes:

Impairment of goodwill

51.2

–

Other non-deductible expenses/non-taxed income

1.3

1.5

Effect of Ocean Cruise business entering tonnage tax regime

–

9.1

Tax expense in the income statement

5.0

4.5

The Group’s tax expense for the year was £5.0m (2022: £4.5m) representing a tax eﬀective rate of 32.7% before the impairment of goodwill

(2022: negative 19.1%). In the prior year, the diﬀerence between the Group’s tax eﬀective rate and the standard rate of corporation tax of 19%

is mainly due to the Group’s Ocean Cruise business entering the tonnage tax regime on 1 February 2020.

Adjustments in respect of previous years include a charge for the under-provision of tax in prior years of £0.8m (2022: £1.0m) and the impact

of the change in the tax rate on opening deferred tax balances of £nil (2022: £2.6m credit).

Deferred tax

Consolidated statement

of financial position

Consolidated income

statement

2023

£m

2022

£m

2023

£m

2022

£m

Excess of depreciation over capital allowances

3.2

4.4

1.2

(0.5)

Retirement benefit scheme liabilities

3.0

(0.3)

1.5

(0.1)

Short-term temporary differences:

– Designated hedges recognised through OCI

(0.3)

0.5

–

–

– Fair value reserve

4.1

0.3

–

–

– Share-based payment reserve

2.0

1.6

(0.4)

(0.6)

– General bad debt provision

0.6

1.6

1.0

1.2

– Capitalised borrowing costs

(2.6)

(2.8)

(0.2)

0.6

– IFRS 16 transition adjustments

1.2

1.4

0.2

0.3

– Other

(1.0)

–

1.0

0.3

Deferred tax charge

4.3

1.2

Net deferred tax assets

10.2

6.7

Deferred tax is reﬂected in the statement of ﬁnancial position as follows:

2023

£m

2022

£m

Deferred tax assets

16.1

12.3

Deferred tax liabilities

(5.9)

(5.6)

Net deferred tax assets

10.2

6.7

Reconciliation of net deferred tax assets

2023

£m

2022

£m

At 1 February

6.7

6.7

Tax charge recognised in the income statement

(4.3)

(1.2)

Tax credit recognised in OCI

7.8

1.2

At 31 January

10.2

6.7

On 3 March 2021, it was announced that the corporation tax rate would increase from 19% to 25% from 1 April 2023. This increase was

substantively enacted on 24 May 2021. As a result, the closing deferred tax balances at the statement of ﬁnancial position date have been

reﬂected at 25%. Net deferred tax assets/(liabilities) are expected to be normally settled in more than 12 months.

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Strategic report

Financial statements

Additional information

Governance

11 Dividends

The Board of Directors does not recommend the payment of a ﬁnal dividend for the 2022/23 ﬁnancial year (2022: nil pence per share).

For the current and prior year, no interim or ﬁnal dividends were declared, or paid, during the year.

The distributable reserves of Saga plc are £386.6m deﬁcit as at 31 January 2023, which are equal to the retained earnings reserve.

If necessary, its subsidiary companies hold signiﬁcant reserves from which a dividend can be paid. Subsidiary distributable reserves are

available immediately, with the exception of companies within the River Cruise, Travel and Insurance Underwriting businesses which require

regulatory approval before any dividends can be declared and paid. Under the terms of the ship debt facilities, dividends remain restricted

until the ship debt principal repayments that were deferred as part of the ship debt repayment holiday are fully repaid (Note 30). In addition,

under the terms of the RCF, dividends also remain restricted while leverage is above 3.0x (excluding Ocean Cruise EBITDA and debt).

12 Loss per share

Basic loss per share is calculated by dividing the loss after tax for the year attributable to ordinary equity holders of the parent by the weighted

average number of ordinary shares outstanding during the period. Diluted loss per share is calculated by also including the weighted average

number of ordinary shares that would be issued on conversion of all potentially dilutive options.

There have been no other transactions involving ordinary shares, or potential ordinary shares, between the reporting date and the date of

authorisation of these ﬁnancial statements.

The calculation of basic and diluted loss per share is as follows:

2023

£m

2022

£m

Loss attributable to ordinary equity holders

(259.2)

(28.0)

Weighted average number of ordinary shares

‘m

‘m

Ordinary shares as at 1 February

139.5

139.4

Long-term Incentive Plan (

LTIP

) share options exercised

–

0.1

Ordinary shares as at 31 January

139.5

139.5

Weighted average number of ordinary shares for basic loss per share and diluted loss per share

139.5

139.5

Basic loss per share

(185.8p)

(20.1p)

Diluted loss per share

(185.8p)

(20.1p)

The table below reconciles between basic loss per share and Underlying Basic Earnings/(Loss) Per Share

6

:

2023

2022

Basic loss per share

(185.8p)

(20.1p)

Adjusted for:

Derivative (gains)/losses

(1.1p)

1.4p

Impairment, and net loss on disposal, of assets

0.8p

2.3p

Impairment of Insurance goodwill

192.8p

–

Acquisition costs relating to the Big Window

0.5p

–

Charge on closure of defined benefit pension scheme

–

1.1p

Foreign exchange movement on lease liabilities

1.5p

(0.5p)

Costs incurred for ocean cruise ship loan holiday

–

1.3p

Restructuring costs

2.7p

3.4p

IFRS 16 lease accounting adjustment on river cruise vessels

0.5p

–

Underlying Basic Earnings/(Loss) Per Share

6

11.9p

(11.1p)

6

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

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Notes to the consolidated ﬁnancial statements continued

168

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Annual Report and Accounts 2023

FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

13 Business combinations and disposals

a) Acquisitions during the year ended 31 January 2023

On 16 February 2022, the Group acquired The Big Window Consulting Limited (the

Big Window

), a specialist research and insight business

focusing on ageing.

The fair values of the identiﬁable assets and liabilities of the Big Window acquired on the date of acquisition were:

£m

Assets

Trade and other receivables

0.1

Cash

1.3

Total assets

1.4

Liabilities

Trade and other payables

0.1

Corporation tax liability

0.1

Total liabilities

0.2

Total identifiable net assets at fair value

1.2

Goodwill arising on acquisition

0.5

Cash purchase consideration transferred

1.7

The purchase consideration of £1.7m was settled in cash. In addition to the £1.7m cash purchase consideration transferred, as part of the

purchase agreement the Group granted a £0.5m share-based payment arrangement which vests over three years subject to a number of

conditions being met. The £0.5m was transferred in cash to the Group’s share administrators on the date of completion. Cash of £1.3m was

acquired with the Big Window, resulting in a net cash outﬂow of £0.9m.

Since acquisition, the addition of the Big Window insights and capabilities has added signiﬁcant value to all Saga business units, in line with

pre-acquisition expectations. However, because these beneﬁts are largely associated with the continued employment of a small number

of individuals, which under IFRS 3 cannot be separately capitalised, and given the low materiality of the amounts in question, the Group has

written-oﬀ the £0.5m goodwill arising on acquisition in full in the year to 31 January 2023 (Note 16a).

The Big Window contributed £0.6m of revenue and a loss of £1.0m to the Group loss before tax from the date of acquisition to

31 January 2023.

b) Acquisitions during the year ended 31 January 2022

There were no business acquisitions in the year ended 31 January 2022.

c) Disposals

There were no business disposals in the years ended 31 January 2023 and 31 January 2022.

14 Goodwill

Goodwill

£m

Cost

At 1 February 2021 and 31 January 2022

1,471.4

Acquisition of a subsidiary (Note 13a)

0.5

At 31 January 2023

1,471.9

Impairment

At 1 February 2021 and 31 January 2022

752.8

Charge for the year (Note 16a)

269.5

At 31 January 2023

1,022.3

Net book value

At 31 January 2023

449.6

At 31 January 2022

718.6

Goodwill deductible for tax purposes amounts to £nil (2022: £nil).

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Governance

15 Intangible assets

Software

£m

Total

£m

Cost

At 1 February 2021

151.6

151.6

Additions and internally developed software

11.2

11.2

Disposals

(53.9)

(53.9)

At 31 January 2022

108.9

108.9

Additions and internally developed software

13.4

13.4

Disposals

(7.3)

(7.3)

At 31 January 2023

115.0

115.0

Amortisation and impairment

At 1 February 2021

95.0

95.0

Amortisation

10.6

10.6

Impairment of assets (Note 16b)

9.9

9.9

Disposals

(53.7)

(53.7)

At 31 January 2022

61.8

61.8

Amortisation

9.2

9.2

Disposals

(7.3)

(7.3)

At 31 January 2023

63.7

63.7

Net book value

At 31 January 2023

51.3

51.3

At 31 January 2022

47.1

47.1

The net book value of software at 31 January 2023 includes internally generated software of £26.2m (2022: £26.0m) relating to Guidewire

(the Group’s Insurance Broking, policy administration and billing platform), including additions in the year of £3.0m (2022: £0.2m). The

Guidewire platform has an expected useful economic life of 10 years, with ﬁve years of phase one expenditure remaining at 31 January 2023.

Implementation and the commencement of amortisation of the Guidewire platform is on a phased basis, based on product re-platforming,

and began in the year ended 31 January 2019.

The net book value of software at 31 January 2023 also includes internally generated software of £2.0m (2022: £2.3m) relating to

Tigerbay (the Group’s travel booking reservation system) including additions in the year of £nil (2022: £1.6m). The Tigerbay platform has an

expected useful economic life of 10 years, with six years of phase one expenditure remaining at 31 January 2023. Implementation and the

commencement of amortisation of the Tigerbay platform is on a phased basis, based on product re-platforming, and began in the year

ended 31 January 2020.

In the prior year, following the continued impact of the COVID-19 pandemic on the travel industry, management decided to restructure the

Group’s former Tour Operations business (now River Cruise and Travel). As a result of this restructuring exercise, management performed

an impairment review of software assets used by the Tour Operations business. The outcome of the impairment review concluded that an

impairment charge of £9.4m be recognised against the Group’s software assets as at 31 January 2022, all of which related to the Tigerbay

platform. In addition, the Group concluded that an impairment charge of £0.5m to software assets was required in the Group’s Central

Costs division.

The amortisation charge for the year is analysed as follows:

2023

£m

2022

£m

Cost of sales

1.1

0.9

Administrative and selling expenses (Note 4)

8.1

9.7

9.2

10.6

During the year, the Group disposed of assets with a net book value of £nil (2022: £0.2m). The proﬁt arising on disposal was £0.1m

(2022: £0.1m loss).

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Notes to the consolidated ﬁnancial statements continued

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FINANCIAL STATEMENTS

16 Impairment of intangible assets

a) Goodwill

Goodwill acquired through business combinations has been allocated to CGUs for the purpose of impairment testing. The carrying value of

goodwill by CGU is as follows:

2023

£m

2022

£m

Insurance

449.6

718.6

449.6

718.6

The Group tests all goodwill balances for impairment at least annually, and twice-yearly if indicators of impairment exist at the interim

reporting date of 31 July. The impairment test compares the recoverable amount of each CGU to the carrying value of its net assets including

the value of the allocated goodwill.

On 1 January 2022, new pricing rules arising from the implementation of recommendations included in the FCA’s GIPP market study came

into eﬀect. As a result, and against the background of a highly competitive motor insurance market, the Group saw a fall in policy volumes in

the period to 31 July 2022 and year to 31 January 2023, with a consequential adverse impact on the proﬁtability of the Insurance business.

Management considered this to be an indicator of impairment and therefore conducted full impairment reviews of the Insurance CGU as at

31 July 2022 and 31 January 2023.

The recoverable amount of the Insurance CGU has been determined based on a value-in-use calculation using nominal cash ﬂow projections

from the Group’s latest ﬁve-year ﬁnancial forecasts to 2027/28, which are derived using past experience of the Group’s trading, combined

with the anticipated impact of changes in macroeconomic and regulatory factors. A terminal value has been calculated using the Gordon

Growth Model based on the ﬁfth year of those projections and an annual growth rate of 2.0% (July 2022: 2.0%; January 2022: 2.0%) as

the expected long-term average nominal growth rate of the UK economy. The cash ﬂows have then been discounted to present value

using a suitably risk-adjusted nominal discount rate based on a market-participant view of the cost of capital and debt relevant to the

insurance industry.

As at 31 January 2023, the pre-tax discount rate used for the Insurance CGU was 13.0% (July 2022: 12.7%; January 2022: 11.5%). The Group’s

ﬁve-year ﬁnancial forecasts incorporate the modelled impact of the new pricing rules and the estimated impact this will likely have on future

new business pricing and retention rates. As per IAS 36.44, incremental cash ﬂows directly attributable to growth initiatives not yet enacted

at the balance sheet date have then been removed for the purpose of the value-in-use calculation.

The Group has also considered the impact of downside stresses, both in terms of adverse impacts to the cash ﬂow projections and to the

discount rate. For the cash ﬂow stress test, the Group has modelled the impact of a more prudent outlook of the current competitive

challenges seen in the insurance broking market, in combination with a more cautious nominal terminal growth rate of 1.5% (July 2022: 1.5%;

January 2022: 1.5%), reﬂecting a more conservative outlook for growth in the UK economy. For the discount rate stress test, the Group

applied risk premia of +1.3ppt at 31 January 2023 (July 2022: +1.2ppt; January 2022: +1.5ppt).

The headroom/(deﬁcit) for the Insurance CGU against the carrying value of goodwill at the time of the review of £449.6m at 31 January 2023

and £718.6m at 31 July 2022 and 31 January 2022 was as follows:

Headroom/(deficit) £m

Central scenario

Cash flow stress

test scenario

Discount rate stress

test scenario

31 January

2023

31 July

2022

31 January

2022

31 January

2023

31 July

2022

31 January

2022

31 January

2023

31 July

2022

31 January

2022

Insurance

153.9

(121.8)

146.3

12.0

(269.0)

89.7

92.6

(146.8)

(10.2)

As at 31 July 2022, the Group determined that the recoverable amount of the goodwill asset allocated to the Insurance CGU was below the

carrying value, and so the Directors took the decision to impair goodwill allocated to the Insurance CGU by £269.0m.

At 31 January 2023, the recoverable amount of the Insurance goodwill asset is above the carrying value, and no further impairment is

considered necessary.

The headroom calculated is sensitive to the discount rate and terminal growth rate assumed, and to changes in the projected cash ﬂow of the

CGU. Increased inﬂationary pressures on claims, the evolving market response to the regulatory changes introduced in early 2022 and in

particular the extent to which market prices move against Saga in a period of heightened global economic uncertainty, combine to increase

the range of possible cash ﬂow outcomes in management’s modelling. A quantitative sensitivity analysis for each of these as at 31 January 2023

and its impact on the central scenario headroom against the carrying value of goodwill at the time of the review of £449.6m is as follows:

Pre-tax discount rate

Terminal growth rate

Cash flow (annual)

+1.0ppt

£m

–1.0ppt

£m

+1.0ppt

£m

–1.0ppt

£m

+10%

£m

-10%

£m

Insurance

(47.7)

57.6

59.2

(46.6)

57.2

(57.2)

Given these sensitivities, the Directors consider that there is no reasonably possible change in any of the key assumptions made in the

assessment that, when taken in isolation, would give rise to an impairment greater than that already recognised. However, it is possible that

adverse movements in all key assumptions combined could result in further impairment in future years.

For the reasons explained in Note 13a, goodwill of £0.5m arising on the acquisition of the Big Window was immediately impaired in full.

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b) Other intangible assets

Separately identiﬁable intangible assets are valued and their appropriate useful lives established at the time of acquisition. The carrying values

of these assets and their remaining useful lives are reviewed annually for indicators of impairment.

In the prior year, following the continued impact of the COVID-19 pandemic on the travel industry, management decided to restructure the

Group’s former Tour Operations business (now River Cruise and Travel). As a result of this restructuring exercise, management performed

an impairment review of software assets used by the Tour Operations business. The outcome of the impairment review concluded that an

impairment charge of £9.4m (Note 15) be recognised against the Group’s software assets as at 31 January 2022, all of which related to the

Tigerbay platform. In addition, the Group concluded that an impairment charge of £0.5m (Note 15) to software assets was required in the

Group’s Central Costs division.

17 Property, plant and equipment

Freehold

land and

buildings

£m

Long

leasehold

land and

buildings

£m

Ocean

cruise ships

£m

Plant and

equipment

£m

Total

£m

Cost

At 1 February 2021

15.4

9.2

648.3

61.6

734.5

Additions

–

–

2.7

4.4

7.1

Disposals

(0.1)

–

–

(18.9)

(19.0)

Transfer of asset class

–

0.3

(0.5)

(0.9)

(1.1)

Reclassification from assets held for sale (Note 38)

3.8

–

–

–

3.8

Reclassification to assets held for sale (Note 38)

(4.0)

–

–

–

(4.0)

At 31 January 2022

15.1

9.5

650.5

46.2

721.3

Additions

–

–

6.5

1.7

8.2

Disposals

–

–

(0.5)

(9.1)

(9.6)

Transfer of asset class

–

–

(0.1)

0.1

–

Reclassification to assets held for sale (Note 38)

(14.7)

(4.3)

–

(4.3)

(23.3)

At 31 January 2023

0.4

5.2

656.4

34.6

696.6

Depreciation and impairment

At 1 February 2021

2.2

5.5

13.3

53.3

74.3

Provided during the year

0.2

0.1

16.1

2.9

19.3

Impairment of assets

0.2

–

–

0.1

0.3

Disposals

–

–

–

(18.4)

(18.4)

Transfer of asset class

–

0.3

(0.2)

(0.6)

(0.5)

Reclassification from assets held for sale (Note 38)

0.8

–

–

–

0.8

Reclassification to assets held for sale (Note 38)

(1.0)

–

–

–

(1.0)

At 31 January 2022

2.4

5.9

29.2

37.3

74.8

Provided during the year

0.2

0.2

20.5

2.6

23.5

Impairment of assets

–

–

–

0.5

0.5

Disposals

–

–

(0.3)

(9.1)

(9.4)

Reclassification to assets held for sale (Note 38)

(2.2)

(0.9)

–

(0.7)

(3.8)

At 31 January 2023

0.4

5.2

49.4

30.6

85.6

Net book value

At 31 January 2023

–

–

607.0

4.0

611.0

At 31 January 2022

12.7

3.6

621.3

8.9

646.5

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Notes to the consolidated ﬁnancial statements continued

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FINANCIAL STATEMENTS

#### 17 Property, plant and equipmentcontinued

The depreciation charge for the year is analysed as follows:

2023

£m

2022

£m

Cost of sales

21.5

17.1

Administrative and selling expenses (Note 4)

2.0

2.2

23.5

19.3

During the year, the Group disposed of assets with a net book value of £0.2m (2022: £0.6m). The proﬁt arising on disposal was £nil

(2022: £0.4m loss).

Due to the continued impact of the COVID-19 pandemic on the Group’s Cruise and Travel operations in the ﬁrst half of the year, management

concluded potential indicators of impairment continued to exist as at 31 July 2022 for both of its ocean cruise ships, Spirit of Discovery and

Spirit of Adventure. Management therefore conducted impairment reviews at 31 July 2022 for both vessels, following previous reviews

conducted at 31 January 2022.

The impairment test was conducted using a methodology consistent with that applied as at 31 January 2022. The recoverable amount of

each ocean cruise ship was determined based on a value-in-use calculation using cash ﬂow projections from the Group’s ﬁve-year ﬁnancial

forecasts to 2026/27 and applying a constant annual growth rate of 2% thereafter for subsequent periods until the end of the ship’s useful

economic life of 30 years, at which point a residual value of 15% of original cost was assumed. This was then discounted back to present value

using a suitably risk-adjusted discount rate. The underlying forecast cash ﬂows were updated for the latest impact of the COVID-19 pandemic.

In addition, a stress test of the potential adverse medium-term impact that the pandemic may have on demand for ocean cruises was also

considered, with load factors capped at 80% throughout 2023/24. The annual growth rate beyond the ﬁfth year of management forecasts

was reduced to 1.5% in the stress test scenario, reﬂecting a more cautious outlook for long-term growth in the UK economy.

Potential environmental regulatory changes were also considered as part of this assessment. The shipping industry has made a commitment

to reduce CO

2

emissions by 40% by 2030 (from a 2008 baseline), and the UK Government has made commitments to reach net zero

emissions by 2050. The EEXI (carbon design/technical eﬃciency indicator) and CII (in-service/operational carbon intensity eﬃciency

indicator) regulations were introduced internationally during the year to enable the industry to meet the 2030 target, and both of Saga’s ocean

cruise ships meet the requirements of these regulations. The end of their useful economic lives of 30 years will have been reached by 2049 in

the case of Spirit of Discovery and 2051 in the case of Spirit of Adventure.

The Group has not factored in any potential fuel modiﬁcations that may occur in the future into the cash ﬂow forecasts used for the

impairment assessment of either ship. Whilst alternative fuels may present a viable route to decarbonisation for the Ocean Cruise business,

there are signiﬁcant upstream supply challenges which will need to be resolved before these become viable for deployment. The main engines

currently installed in the Group’s ocean cruise ships are capable of being modiﬁed for use with certain alternative fuels. Being new vessels, the

design and speciﬁcation of the Group’s ocean cruise ships was guided by a desire to maximise eﬃciency through deployment of the most

up-to-date technology. Their hull design maximises fuel eﬃciency, onboard technology minimises fuel consumption and catalytic converters

reduce carbon emissions. Additionally, the Group is planning to retro-ﬁt shore power connections to both vessels, allowing them to use clean

energy, where available, in ports of call and has commenced a study to evaluate other emerging technologies. The capital expenditure required

for the shore power connections has been included in the forecast cash ﬂows used in the assessment.

There is also currently no technological alternative to either oil or gas to power large vessels and it is not clear if such technology will ever be

commercially viable, or in what time frame this might be achieved.

The cash ﬂows were discounted to present value using a pre-tax discount rate of 8.6% (January 2022: 9.9%) for both vessels. As at 31 July 2022,

the headroom for each of the ships against the carrying value was as follows:

Headroom £m

Central

scenario

Lower trading

stress test

scenario

Spirit of Discovery

169.0

146.5

Spirit of Adventure

114.7

91.6

Based on these impairment tests, and looking at the likelihood of a range of outcomes, the Group was satisﬁed that no impairment of either

vessel was necessary as at 31 July 2022.

In the second half of the year, further COVID-19 restrictions were lifted for cruise passengers and trading was in line with forecasts. Discount

rates have risen, but not to the extent that they materially change the headroom in the impairment calculation. The Directors therefore

concluded that there were no additional indicators of impairment at 31 January 2023, and accordingly no further impairment review has been

deemed necessary.

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Governance

As the Group is planning to vacate most of its properties (Note 38), management has concluded that this constitutes an indicator of

impairment and has duly conducted an impairment review as at 31 January 2023 of the Group’s freehold, and long leasehold, land and

buildings, and related ﬁxtures and ﬁttings. In relation to these freehold and long leasehold properties, value-in-use is negligible and so the

Group has obtained market valuations to determine the fair value of each building. The outcome of these impairment reviews concluded that

an impairment charge totalling £0.5m relating to ﬁxtures and ﬁttings should be recognised against the Group’s assets as at 31 January 2023.

At the year end, the Group reclassiﬁed assets with a net book value of £19.5m to assets held for sale (Note 38).

In the prior year, the Group declassiﬁed one of the properties classiﬁed as held for sale at 31 January 2021, to property, plant and equipment

since it was no longer being actively marketed for disposal (Note 38). The carrying value of this property as at 31 January 2021 was £3.0m.

During the year ended 31 January 2023, a unsolicited conditional oﬀer for sale was accepted by the Group in respect of this property.

As a consequence the property has been reclassiﬁed back to assets held for sale as at the statement of ﬁnancial position date.

In addition, during the year ended 31 January 2022, following management’s decision to restructure the Group’s Tour Operations CGU,

the Group impaired property, plant and equipment in its Tour Operations CGU by £0.3m.

18 Right-of-use assets

Long

leasehold

land and

buildings

£m

River

cruise

ships

£m

Plant and

equipment

£m

Total

£m

Cost

At 1 February 2021

2.1

–

5.9

8.0

Additions

1.3

33.5

1.0

35.8

Disposals

(0.7)

–

(1.2)

(1.9)

Transfer of asset class

4.0

–

0.9

4.9

Effect of modification of lease terms

(5.1)

–

–

(5.1)

At 31 January 2022

1.6

33.5

6.6

41.7

Additions

0.5

21.5

3.6

25.6

Disposals

–

–

(1.6)

(1.6)

Effect of reassessment of lease terms

–

(22.5)

–

(22.5)

At 31 January 2023

2.1

32.5

8.6

43.2

Depreciation and impairment

At 1 February 2021

1.6

–

3.6

5.2

Provided during the year

0.1

0.7

1.5

2.3

Disposals

(0.7)

–

(0.4)

(1.1)

Transfer of asset class

4.1

–

0.2

4.3

Effect of modification of lease terms

(5.0)

–

–

(5.0)

At 31 January 2022

0.1

0.7

4.9

5.7

Provided during the year

0.4

7.4

1.1

8.9

Disposals

–

–

(1.6)

(1.6)

Effect of reassessment of lease terms

–

(0.5)

\_

(0.5)

At 31 January 2023

0.5

7.6

4.4

12.5

Net book value

At 31 January 2023

1.6

24.9

4.2

30.7

At 31 January 2022

1.5

32.8

1.7

36.0

The depreciation charge for the year is analysed as follows:

2023

£m

2022

£m

Cost of sales

7.8

1.6

Administrative and selling expenses (Note 4)

1.1

0.7

8.9

2.3

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FINANCIAL STATEMENTS

#### 18 Right-of-use assetscontinued

During the year, the Group disposed of assets with a net book value of £nil (2022: £0.8m). The proﬁt arising on disposal was £nil (2022: £0.1m).

The total cash outﬂow for leases amounted to £9.1m (2022: £4.4m).

River cruise ship additions in the year ended 31 January 2023 relate to the river cruise vessels, Spirit of the Danube (Note 37a),

MS River Discovery II and MS Serenade 1. River cruise ship additions in the year ended 31 January 2022 related to the river cruise vessel,

Spirit of the Rhine.

During the year ended 31 January 2023, management reviewed the allocation of costs under its river cruise charter agreements. As a

consequence, a proportion of costs previously included as lease costs for Spirit of the Rhine were reassessed as costs of ongoing service

provision. Accordingly, the right-of-use asset and liability relating to this ship have been adjusted in the current year, reﬂecting a prospective

change in estimate as required under IAS 8.

In the year ended 31 January 2022, the modiﬁcation of lease terms relating to long leasehold land and buildings resulted in a gain of £0.3m

being reported in the income statement in the year.

a) Impairment review of right-of-use assets

During the year ended 31 January 2022, the Group took delivery of the river cruise ship, Spirit of the Rhine, under a 10-year lease. The ship’s

ﬁrst cruise season was initially planned to commence on 1 April 2021, but due to the impact of the COVID-19 pandemic, the start of the ﬁrst

season was delayed for several months. The Group did not therefore take control of the asset until the ship’s inaugural cruise took place in

September 2021, at which point a right-of-use asset was recognised and a corresponding lease liability was capitalised on the statement of

ﬁnancial position.

Given the carrying value of the asset is quantitatively material to the Group, combined with the ongoing adverse impacts of the COVID-19

pandemic on the wider travel industry, which constitute an indicator of impairment, management deemed it necessary to conduct an

impairment review on Spirit of the Rhine at 31 January 2022.

Based on the impairment tests undertaken and looking at the likelihood of a range of outcomes, the Group was satisﬁed that there was

headroom over and above the carrying value of Spirit of the Rhine.

The Group does not consider it necessary to conduct an impairment review of right-of-use assets as at 31 January 2023 since no new

indicators of impairment exist in relation to the Spirit of the Rhine, Spirit of the Danube, MS River Discovery II or MS Serenade 1.

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Governance

19 Financial assets and financial liabilities

a) Financial assets

2023

£m

2022

£m

FVTPL

Foreign exchange forward contracts

0.4

0.4

Loan funds

5.9

6.2

Money market funds

19.6

29.2

25.9

35.8

FVTPL designated in a hedging relationship

Foreign exchange forward contracts

2.1

0.3

Fuel oil swaps

–

1.2

2.1

1.5

FVOCI

Debt securities

254.4

280.8

254.4

280.8

Amortised cost

Deposits with financial institutions

–

14.0

–

14.0

Total financial assets

282.4

332.1

Current

62.8

110.0

Non-current

219.6

222.1

282.4

332.1

2023

£m

2022

£m

Total financial assets (as above and presented on the face of the statement of financial position)

282.4

332.1

Trade receivables (Note 23)

141.3

109.9

Other receivables (Note 23)

23.4

17.3

Cash and short-term deposits (Note 25)

176.5

226.9

Total financial assets (including cash and short-term deposits, trade and other receivables)

623.6

686.2

Debt securities, loan funds, money market funds and deposits with ﬁnancial institutions relate to monies held by the Group’s Insurance

Underwriting business, are subject to contractual restrictions and are not readily available to be used for other purposes within the Group.

Debt securities, where the contractual cash ﬂows are solely principal and interest, and the objective of the Group’s business model is achieved

both by collecting contractual cash ﬂows and selling ﬁnancial assets, are classiﬁed as FVOCI. On disposal of these debt securities, any related

balance within the fair value reserve is reclassiﬁed to other gains/(losses) within proﬁt or loss.

Deposits with ﬁnancial institutions, where the contractual cash ﬂows are solely principal and interest, and the objective of the Group’s business

model is achieved by holding the asset in order to collect contractual cash ﬂows, are classiﬁed as measured at amortised cost. The fair values

of ﬁnancial assets held at amortised cost are not materially diﬀerent from their carrying amounts.

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Notes to the consolidated ﬁnancial statements continued

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FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

#### 19 Financial assets and financial liabilitiescontinued

b) Financial liabilities

2023

£m

2022

£m

FVTPL

Foreign exchange forward contracts

0.2

1.3

0.2

1.3

FVTPL designated in a hedging relationship

Foreign exchange forward contracts

1.0

2.7

Fuel oil swaps

4.0

–

5.0

2.7

Amortised cost

Bonds and bank loans (Note 30)

854.6

896.5

Lease liabilities

32.6

35.3

Bank overdrafts

4.4

0.4

891.6

932.2

Total financial liabilities

896.8

936.2

Current

118.6

56.1

Non-current

778.2

880.1

896.8

936.2

2023

£m

2022

£m

Total financial liabilities (as above and presented on the face of the statement of financial position)

896.8

936.2

Trade payables (Note 26)

140.1

124.8

Other payables (Note 26)

2.9

5.8

Total financial liabilities (including trade and other payables)

1,039.8

1,066.8

Except for the Group’s bonds, the fair values of ﬁnancial liabilities held at amortised cost are not materially diﬀerent from their carrying

amounts, since the interest payable on those liabilities is close to current market rates. The fair value of the Group’s bonds (Note 30) at

31 January 2023 is £334.3m (2022: £382.5m).

All ﬁnancial assets that are measured at FVTPL are mandatorily measured at FVTPL and all ﬁnancial liabilities that are measured at FVTPL

meet the deﬁnition of held for trading.

c) Fair values

Financial instruments held at fair value are valued using quoted market prices or other valuation techniques.

Valuation techniques include net present value and discounted cash ﬂow models, and comparison to similar instruments for which market

observable prices exist. Assumptions and market observable inputs used in valuation techniques include foreign currency exchange rates and

future oil prices.

The objective of using valuation techniques is to arrive at a fair value determination that reﬂects the price of the ﬁnancial instrument at the

reporting date, which would have been determined by market participants acting at arm’s length.

Observable prices are those that have been seen either from counterparties or from market pricing sources, including Bloomberg. The use

of these depends upon the liquidity of the relevant market.

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177

Strategic report

Financial statements

Additional information

Governance

c) Fair values

continued

Financial instruments held at fair value have been categorised into a fair value measurement hierarchy as follows:

i) Level 1

These are valuation techniques that are based entirely on quoted market prices in an actively traded market and are the most reliable.

All money market funds, loan funds and debt securities are categorised as Level 1 as the fair value is obtained directly from the quoted active

market price.

ii) Level 2

These are valuation techniques for which all signiﬁcant inputs are taken from observable market data. These include valuation models used to

calculate the present value of expected future cash ﬂows and may be employed either when no active market exists or when there are quoted

prices available for similar instruments in active markets.

The models incorporate various inputs including the credit quality of counterparties, interest rate curves and forward rate curves of the

underlying instrument.

All the derivative ﬁnancial instruments are categorised as Level 2 as the fair values are obtained from the counterparty, brokers or valued using

observable inputs. Where material, credit valuation adjustment /debit valuation adjustment risk adjustments are factored into the fair values

of these instruments. As at 31 January 2023, the marked-to-market values of derivative assets are net of a credit valuation adjustment

attributable to derivative counterparty default risk.

The fair values are periodically reviewed by the Group’s Treasury Committees.

iii) Level 3

These are valuation techniques for which any signiﬁcant inputs are not based on observable market data.

The following tables provide the quantitative fair value hierarchy of the Group’s ﬁnancial assets and ﬁnancial liabilities that are held at fair value:

At 31 January 2023

At 31 January 2022

Level 1

£m

Level 2

£m

Level 3

£m

Total

£m

Level 1

£m

Level 2

£m

Level 3

£m

Total

£m

Financial assets measured

at fair value

Foreign exchange forwards

–

2.5

–

2.5

–

0.7

–

0.7

Fuel oil swaps

–

–

–

–

–

1.2

–

1.2

Loan funds

5.9

–

–

5.9

6.2

–

–

6.2

Debt securities

254.4

–

–

254.4

280.8

–

–

280.8

Money market funds

19.6

–

–

19.6

29.2

–

–

29.2

Financial liabilities measured

at fair value

Foreign exchange forwards

–

1.2

–

1.2

–

4.0

–

4.0

Fuel oil swaps

–

4.0

–

4.0

–

–

–

–

Financial assets for which fair

values are disclosed

Deposits with institutions

–

–

–

–

–

14.0

–

14.0

Financial liabilities for which

fair values are disclosed

Bonds and bank loans

–

788.9

–

788.9

–

879.0

–

879.0

Lease liabilities

–

32.6

–

32.6

–

35.3

–

35.3

Bank overdrafts

–

4.4

–

4.4

–

0.4

–

0.4

There have been no transfers between Level 1 and Level 2 and no non-recurring fair value measurements of assets and liabilities during the

year (2022: none). The Group’s policy is to recognise transfers into, and out of, fair value hierarchy levels as at the end of the reporting period.

The values of the debt securities, money market funds and loan funds are based upon publicly available market prices.

Foreign exchange forwards are valued using current spot and forward rates discounted to present value. They are also adjusted for

counterparty credit risk using credit default swap curves. Fuel oil swaps are valued with reference to the valuations provided by third parties,

which use current Platts index rates, discounted to present value.

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FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

#### 19 Financial assets and financial liabilitiescontinued

d) Cash flow hedges

i) Forward currency risk

During the year ended 31 January 2023, the Group designated 352 foreign exchange forward currency contracts as hedges of highly

probable foreign currency cash expenses in future periods. These contracts are entered into to minimise the Group’s exposure to foreign

exchange risk.

Designated in the year

At 31 Jan 2023

At 31 Jan 2022

Foreign currency cash flow hedging instruments

Volume

£m

Volume

£m

Volume

£m

Euro (

EUR

)

70

0.6

103

1.1

133

(2.5)

US dollar (

USD

)

109

(0.2)

127

0.1

86

0.1

Other currencies

173

(0.1)

216

(0.1)

212

–

Total

352

0.3

446

1.1

431

(2.4)

Hedging instruments for other currencies are in respect of Australian dollars, Canadian dollars, Swiss francs, Japanese yen, New Zealand

dollars, Norwegian krone, Thai baht, Chinese yuan, Danish krona and South African rand.

ii) Commodity price risk

The Group uses derivative ﬁnancial instruments to mitigate the risk of adverse changes in the price of fuel. The Group enters into ﬁxed price

contracts (

swaps

) in the management of its fuel price exposures. These contracts are expected to reduce the volatility attributable to price

ﬂuctuations of fuel and are designated as cash ﬂow hedges. Hedging the price volatility of forecast fuel purchases is in accordance with the risk

management strategy outlined by the Board of Directors.

Designated in the year

At 31 Jan 2023

At 31 Jan 2022

Commodity cash flow hedging instruments

Volume

£m

Volume

£m

Volume

£m

Hedging instruments

68

(4.0)

68

(4.0)

36

1.2

iii) Hedge maturity profile

The table below summarises the present value of the highly probable forecast cash ﬂows that have been designated in a hedging relationship

as at 31 January 2023. These cash ﬂows are expected to become determined in proﬁt or loss in the same period in which the cash ﬂows occur.

Determination period

EUR

£m

USD

£m

Other

currencies

£m

Currency

hedges £m

Fuel hedges

£m

Total

£m

1 February 2023 to 31 July 2023

28.1

22.4

6.7

57.2

(1.8)

55.4

1 August 2023 to 31 January 2024

20.4

20.6

5.8

46.8

(1.6)

45.2

1 February 2024 to 31 July 2024

2.1

8.1

0.7

10.9

(0.3)

10.6

1 August 2024 to 31 January 2025

0.1

2.2

0.5

2.8

(0.3)

2.5

Total

50.7

53.3

13.7

117.7

(4.0)

113.7

During the year, the Group recognised net losses of £2.0m (2022: £2.1m gains) on cash ﬂow hedging instruments through OCI into the

hedging reserve. The Group recognised £nil gains (2022: £nil) through the income statement in respect of the ineﬀective portion of hedges

measured during the year.

During the year, the Group has de-designated 12 foreign currency forward contracts, with a transaction value of £0.7m, where forecast cash

ﬂows are no longer expected to occur with a suﬃciently high degree of certainty to meet the requirements of IFRS 9. The accumulated gains

in relation to these contracts of £nil have been reclassiﬁed from the hedging reserve into proﬁt or loss during the year. The Group has not

de-designated any fuel oil swaps during the year. During the year, the Group recognised a £0.3m loss (2022: £1.2m gain) through the income

statement in respect of matured hedges which have been recycled from OCI.

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Financial statements

Additional information

Governance

20 Financial risk management objectives and policies

The Group’s principal ﬁnancial liabilities comprise loans and borrowings, and trade and other payables. The main purpose of the loans and

borrowings ﬁnancial liabilities is to ﬁnance the Group’s operations and to provide guarantees to support its operations. The Group’s principal

ﬁnancial assets include debt securities, deposits with ﬁnancial institutions, money market funds, loan funds, trade and other receivables, and

cash and short-term deposits. The Group also enters into derivative transactions such as foreign exchange forward contracts, fuel and gas oil

swaps and interest rate swaps to manage its exposures to various risks.

The Group is exposed to market risk, credit risk, liquidity risk, insurance risk and operational risk. The Group’s senior management oversees

these risks, supported by the Group Treasury function and Treasury Committees within the key areas of the Group that advise on ﬁnancial

risks and the appropriate ﬁnancial risk governance framework for the Group. These functions and Committees ensure that the Group’s

ﬁnancial risks are governed by appropriate policies and procedures and that ﬁnancial risks are identiﬁed, measured and managed in

accordance with the Group’s policies and risk objectives. All derivative activities are for risk management purposes and are carried out by

the Group’s Treasury function. It is the Group’s policy that no trading in derivatives for speculative purposes may be undertaken.

The Group manages concentration risk on its ﬁnancial assets through a policy of diversiﬁcation that is outlined in the Group Treasury Policy

and approved by the Board. The policy deﬁnes the exposure limit by asset class and to third-party institutions based on the credit ratings of

the individual counterparties, combined with the views of the Board. On a monthly basis, exposure to each asset class and counterparty is

calculated and reported, and compliance with the policy is monitored.

The Board of Directors reviews and agrees policies for managing each of these risks, which are summarised below.

a) Market risk

Market risk is the risk that the fair value of future cash ﬂows of a ﬁnancial instrument will ﬂuctuate due to changes in market prices. The Group

is exposed to the following market risk factors:

•

Foreign currency risk

•

Commodity price risk

•

Interest rate risk

The Group has policies and limits approved by the Board for managing the market risk exposure. These set out the principles that the business

should adhere to for managing market risk and establishing the maximum limits that the Group is willing to accept considering strategy, risk

appetite and capital resources. The Group has the ability to monitor market risk exposure on a daily basis and has established limits for each

component of market risk.

The Group uses derivatives for hedging its exposure to foreign currency and fuel oil price risks. The market risk policy explicitly prohibits the

use of derivatives for speculative purposes. For risk exposures that the Group hedges, and for which the Group applies hedge accounting,

ineﬀectiveness may arise if the timing of the forecast transaction changes from what was originally estimated, or if there are changes in the

credit risk of the derivative counterparty. Hedge eﬀectiveness is determined at the inception of the hedge relationship, and through periodic

prospective eﬀectiveness assessments, to ensure that an economic relationship exists between the hedged item and hedging instrument.

The hedge ratio of the hedging relationship is the same as that resulting from the quantity of the hedged item that the Group actually hedges

and the quantity of the hedging instrument that the Group actually uses to hedge that quantity of hedged item.

i) Foreign currency risk

Foreign currency risk is the risk that the fair value of future cash ﬂows of a ﬁnancial asset or liability will ﬂuctuate because of changes in foreign

exchange rates. The Group’s exposure to the risk of changes in foreign exchange rates relates primarily to the Group’s operating activities

(when revenue or expense is denominated in a diﬀerent currency from the Group’s functional currency).

The Group uses foreign exchange forward contracts to manage the majority of its transaction exposures. The foreign exchange forward

contracts, some of which are formally designated as hedging instruments, are entered into for periods consistent with the foreign currency

exposure of the underlying transactions, generally from one to 24 months. The foreign exchange forward contracts vary with the level of

expected foreign currency sales and purchases.

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Notes to the consolidated ﬁnancial statements continued

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FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

#### 20 Financial risk management objectives and policiescontinued

The following table demonstrates the sensitivity of the fair value of forward exchange contracts to a 5% change in USD and EUR exchange

rates, with all other variables held constant. The Group’s exposure to foreign currency changes for all other currencies is not material.

The impact is shown net of tax at the current rate.

Sensitivity of +/– 5% forex

rate change in

Effect on equity

Effect on profit after tax

2023

EUR

+/– £2.4m

+/– £0.2m

USD

+/– £2.5m

+/– £0.2m

2022

EUR

+/– £2.8m

+/– £0.7m

USD

+/– £1.7m

+/– £0.4m

To the extent that forward exchange contracts are held as part of eﬀective hedging relationships, any change to the fair value of the instrument

will be oﬀset by an equal and opposite change to the cost of the hedged item.

ii) Commodity price risk

The Group is aﬀected by the price volatility of certain commodities. Its operating activities require the ongoing purchase of fuel and gas oil to

sail its ocean cruise ships and therefore require a continuous supply of fuel and gas oil. The volatility in the price of fuel and gas oil has led to the

decision to enter into commodity fuel and gas oil swap contracts. These contracts are expected to reduce the volatility attributable to price

ﬂuctuations of fuel and gas oil. Managing the price volatility of forecast oil purchases is in accordance with the risk management strategy

outlined by the Board of Directors.

The Group manages the purchase price using forward commodity purchase contracts based on future forecast fuel oil requirements.

The following table shows the sensitivity of the fair value of fuel oil swaps to changes in the underlying fuel oil price (USD) with all other variables

held constant. The impact is shown net of tax at the current rate.

Sensitivity of +/– 5% rate

change in

Effect on equity

Effect on profit after tax

2023

USD – Fuel oil price

+/– £0.8m

+/– £0.0m

2022

USD – Fuel oil price

+/– £0.5m

+/– £0.0m

iii) Interest rate risk

Interest rate risk is deﬁned in IFRS 7 as the risk that the fair value or future cash ﬂows of a ﬁnancial instrument will ﬂuctuate because of changes

in market interest rates.

Interest rate risk arises primarily from medium and long-term investments in ﬁxed interest securities. The market value of these investments

is aﬀected by the movement in interest rates. This is managed by a policy of holding the majority of investments to maturity by closely matching

asset and liability duration.

It is also ensured that the investment portfolio has a diversiﬁed range of investments such that there is a combination of ﬁxed and ﬂoating rate

securities, as well as other types of investment such as Retail Price Index linked securities.

Interest rate risk also arises in respect of the Group’s borrowings where the interest rate attaching to those borrowings is not ﬁxed.

Where the Group perceives there to be a signiﬁcant interest rate risk, it manages its exposure to such risks by purchasing interest rate caps

to limit the risk.

The following table shows the sensitivity of ﬁnancial assets and liabilities to changes in the Sterling Overnight Index Average (

SONIA

). The

impact is shown net of tax at the current rate.

Sensitivity of +/– 1% rate

change in

Effect on equity

Effect on profit after tax

2023

SONIA

+/– £0.4m

+/– £0.4m

2022

SONIA

+/– £0.8m

+/– £0.2m

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Strategic report

Financial statements

Additional information

Governance

b) Credit risk

Credit risk is the risk that a counterparty will not meet its obligations under a ﬁnancial instrument or customer contract, leading to a ﬁnancial

loss. The Group is exposed to credit risk in relation to its ﬁnancial and reinsurance assets, outstanding derivatives, trade and other receivables,

and cash and cash equivalents. The Group assesses its counterparty exposure in relation to the investment of surplus cash, fuel oil and foreign

currency contracts, and undrawn credit facilities. The Group primarily uses published credit ratings to assess counterparty strength and

therefore deﬁne the credit limit for each counterparty in accordance with approved treasury policies.

The credit risk in respect of trade and other receivables is generally limited as payment from customers is generally required before services

are provided. At 31 January 2023, the maximum exposure to credit risk for trade receivables by operating segment was as follows:

2023

£m

2022

£m

Cruise and Travel

1.8

2.3

Insurance

68.0

42.6

Other Businesses and Central Costs

2.1

2.3

71.9

47.2

The variance between the quantum of the maximum exposure to credit risk for trade receivables (above) and total of trade receivables

presented in ‘Trade and other receivables’ (Note 23) primarily relates to insurance instalment gross premium debtors due from customers,

for which a corresponding related creditor exists with third-party insurers for the net premium. In the event of payment obligation default by

a customer no longer on risk, the impairment of the debtor balance by the Group would lead to a corresponding reduction in the related

creditor with, or refund of net premium from, the third-party insurer. In the event of payment obligation default by a customer remaining on

risk, the impairment of the debtor balance by the Group would not lead to a corresponding reduction in the related creditor with, or refund

of net premium from, the third-party insurer, and the Group would bear the credit risk relating to the debtor balance.

The Group uses an allowance matrix to measure the ECLs of trade receivables from individual customers, which comprise a very large

number of small balances. The loss allowance required for these receivables is calculated in line with the simpliﬁed method for trade

receivables per IFRS 9, whereby lifetime ECLs are recognised irrelevant of the credit risk. The loss allowance is based on a combination of:

(i) aged debtor analysis; (ii) historical experience of write-oﬀs for each receivable; (iii) any speciﬁc indicators of credit deterioration observed;

and (iv) management judgement. Loss rates are based on the probability of a receivable progressing through successive stages of delinquency

to write-oﬀ. Financial assets are written oﬀ when there is no reasonable expectation of recovery, such as a debtor failing to engage in a

repayment plan with the Group.

On that basis, the loss allowance as at 31 January 2023 and 31 January 2022 was determined as follows for trade receivables:

31 January 2023

Current

< 30 days

30-60 days

61-90 days

91-120 days

> 120 days

Total

Expected loss rate

0%

7%

6%

34%

15%

66%

Gross carrying amount – trade

receivables (Note 23)

£139.1m

£2.1m

£0.2m

£0.1m

£0.2m

£0.7m

£142.4m

Loss allowance (Note 23)

£0.5m

£0.1m

£0.0m

£0.0m

£0.0m

£0.5m

£1.1m

31 January 2022

Current

< 30 days

30-60 days

61-90 days

91-120 days

> 120 days

Total

Expected loss rate

1%

13%

4%

6%

4%

39%

Gross carrying amount – trade

receivables (Note 23)

£101.7m

£1.2m

£0.5m

£0.4m

£0.4m

£10.7m

£114.9m

Loss allowance (Note 23)

£0.6m

£0.2m

£0.0m

£0.0m

£0.0m

£4.2m

£5.0m

The loss allowance for trade receivables reconciles to the opening allowances as follows:

2023

£m

2022

(restated)

£m

Opening loss allowance at 1 February

5.0

13.9

Increase in loan loss allowance recognised in profit or loss during the year

1.3

0.7

7

Receivables written off during the year as uncollectable

(3.5)

(8.0)

7

Unused amount reversed

(1.7)

(1.6)

7

Closing loss allowance at 31 January

1.1

5.0

7

Movements in the credit loss allowance for the year ended 31 January 2022 have been restated due to an incorrect allocation between the various movements in

the year

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Notes to the consolidated ﬁnancial statements continued

182

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Annual Report and Accounts 2023

FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

#### 20 Financial risk management objectives and policiescontinued

Credit risk in relation to deposits, debt securities and derivative counterparties is managed by the Group’s Treasury function in accordance

with the Group’s policy. Investments of surplus funds are made only with approved counterparties and within credit limits assigned to each

counterparty. Counterparty credit limits are reviewed on a regular basis and updated throughout the year subject to approval by the Board.

The limits are set to minimise the concentration of risks and therefore mitigate ﬁnancial loss through any potential counterparty failure.

The Group is exposed to the risk of default on the reinsurance arrangements in its Insurance Underwriting business when amounts

recoverable under those arrangements become due. The Group has entered into a funds-withheld quota share reinsurance contract to

reduce its exposure to credit risk. Credit risk in respect of reinsurance arrangements is assessed at the time of entering into a reinsurance

contract. The Group’s reinsurance programme is only placed with reinsurers which meet the Group’s ﬁnancial strength criteria.

The Group’s maximum exposure to credit risk for the components of the statement of ﬁnancial position at 31 January 2023 and 31 January

2022 is the gross carrying amount except for derivative ﬁnancial instruments and trade receivables. The Group’s maximum exposure for

ﬁnancial guarantees and ﬁnancial derivative instruments is noted under liquidity risk. None of the ﬁnancial assets, other than trade receivables

where a loss allowance has been determined as set out above, were impaired at the reporting date.

The Group’s ﬁnancial assets and reinsurance assets are analysed by Moody’s credit risk rating as follows:

Ratings analysis

31 January 2023

£m

AAA

AA

A

BBB

Unrated

Total

Debt securities

23.5

74.9

64.2

91.8

–

254.4

Money market funds

19.6

–

–

–

–

19.6

Derivative assets

–

–

2.5

–

–

2.5

Loan funds

–

–

–

–

5.9

5.9

43.1

74.9

66.7

91.8

5.9

282.4

Reinsurance assets

–

38.2

30.6

–

–

68.8

Total

43.1

113.1

97.3

91.8

5.9

351.2

31 January 2022

£m

AAA

AA

A

BBB

Unrated

Total

Debt securities

20.2

94.4

68.0

98.2

–

280.8

Money market funds

29.2

–

–

–

–

29.2

Deposits with financial institutions

–

–

14.0

–

–

14.0

Derivative assets

–

–

1.8

0.1

–

1.9

Loan funds

–

–

–

–

6.2

6.2

49.4

94.4

83.8

98.3

6.2

332.1

Reinsurance assets

–

36.3

29.1

–

–

65.4

Total

49.4

130.7

112.9

98.3

6.2

397.5

c) Liquidity risk

Liquidity risk is the risk that the Group, although solvent, either does not have available suﬃcient ﬁnancial resources to enable it to meet its

obligations as they fall due or can secure them only at excessive cost. The Group’s approach to managing liquidity risk is to evaluate current

and expected liquidity requirements to ensure that it maintains suﬃcient reserves of cash or availability on its RCF. The Group manages

its obligations to pay claims to policyholders as they fall due by matching the maturity of investments to the expected maturity of

claims payments.

The table below analyses the maturity of the Group’s ﬁnancial liabilities and insurance contract liabilities on contractual payments. The analysis

of non-derivative ﬁnancial liabilities is based on the remaining period at the reporting date to the contractual maturity date. The analysis of

claims outstanding is based on the expected dates on which the claims will be settled and is before discounting, gross of reinsurance.

31 January 2023

£m

On demand

Less than

1 year

1 to 2

years

2 to 5

years

Over 5

years

Total

Bonds and bank loans

–

62.2

212.2

406.4

188.4

869.2

Interest on bonds and bank loans

–

33.6

28.8

46.0

13.4

121.8

Insurance contract liabilities

–

85.3

79.7

75.7

102.1

342.8

Derivative liabilities

–

4.1

1.1

–

–

5.2

Lease liabilities

–

8.9

3.5

10.0

10.2

32.6

–

194.1

325.3

538.1

314.1

1,371.6

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Financial statements

Additional information

Governance

31 January 2022

£m

On demand

Less than

1 year

1 to 2

years

2 to 5

years

Over 5

years

Total

Bonds and bank loans

–

46.4

62.2

572.0

235.0

915.6

Interest on bonds and bank loans

–

32.7

31.3

65.4

20.0

149.4

Insurance contract liabilities

–

88.0

50.1

76.8

115.9

330.8

Derivative liabilities

–

3.7

0.3

–

–

4.0

Lease liabilities

–

3.9

3.6

11.4

16.4

35.3

–

174.7

147.5

725.6

387.3

1,435.1

d) Insurance risk

Insurance risk arises from the inherent uncertainties as to the occurrence, cost and timing of insured events that could lead to signiﬁcant

individual or aggregated claims in terms of quantity or value. This could be for a number of reasons, including weather-related events, large

individual claims, changes in claimant behaviour patterns such as increased levels of fraudulent activities, the use of PPOs, prospective or

retrospective legislative changes, unresponsive and inaccurate pricing or reserving methodologies and the deterioration in the Group’s ability

to eﬀectively and eﬃciently handle claims while delivering excellent customer service.

The Group manages insurance risk within its risk management framework as set out by the Board. The key policies and processes of mitigating

these risks have been implemented, which include underwriting partnership arrangements, reinsurance excess of loss contracts, pricing

policies and claims management, and administration policies.

i) Underwriting and pricing risk

The Group primarily underwrites motor insurance for private cars in the UK. The book consists of a large number of individual risks which are

widely spread geographically, which helps to minimise concentration risk. The Group has controls in place to restrict access to its products to

only those risks that it wishes to underwrite.

The Group has management information to allow it to monitor underwriting performance on a continuous basis and the ability to make pricing

and underwriting changes quickly. The Group undertakes detailed statistical analysis of underwriting experience for each rating factor and

combination of rating factors, to enable it to adjust pricing for emerging trends.

ii) Reserving risk

Reserving risk is the risk that insuﬃcient funds have been set aside to settle claims as they fall due. The Group undertakes regular internal

actuarial reviews and commissions external actuarial reviews at least once a year. These reviews estimate the future liabilities in order to

consider the adequacy of the provisions.

Claims which are subject to PPOs are a signiﬁcant source of uncertainty in the claim’s reserves. Cash ﬂow projections are undertaken for

PPO claims to estimate the gross and net of reinsurance provisions required. PPO provisions are discounted to reﬂect expectations of future

investment returns and cost inﬂation.

In the year to 31 January 2022, the Group considered the additional latency risk to claims cost development caused by the impact of the

COVID-19 pandemic and recognised an additional claims reserve above actuarial best estimate to cover this speciﬁc risk. The latency risk

provision in relation to the COVID-19 pandemic has been released over the year to 31 January 2023, reﬂective of the improvement in the

COVID-19 outlook.

iii) Reinsurance

The Group purchases reinsurance to reduce the impact of individual large losses or accumulations from a single catastrophic event. During

2018, the Group entered into a funds-withheld quota share reinsurance contract that reinsures 80% of the Group’s motor claims risks limited

by a loss ratio cap of 130%, eﬀective from 1 February 2019. Prior to this, the Group had a funds-withheld quota share reinsurance contract in

place that reinsured 75% of the Group’s motor claims risks limited by a loss ratio cap of 120%. The Group also purchases individual excess of

loss protections for the motor portfolio to limit the impact of a single large claim. Similar protections are in place for all years for which the

Group has underwritten motor business.

Reinsurance recoveries on individual excess of loss protections can take many years to collect, particularly if a claim is subject to a PPO.

This means that the Group has exposure to reinsurance credit risk for many years. Reinsurers are therefore required to have strong credit

ratings and their ﬁnancial health is regularly monitored.

iv) Sensitivities

The following table demonstrates the impact on proﬁt and loss and equity of a ﬁve-percentage point variation in the recorded loss ratio at

31 January 2023 and 31 January 2022. The impact of a 5% change in claims outstanding is also shown at the same dates. The impact is shown

net of reinsurance and tax at the current rate. The impact to the statement of ﬁnancial position as at 31 January 2023 and 31 January 2022

of a 0.25% percentage point change in discount rate for PPOs is also shown.

2023

2022

Impact of a five-percentage point change in loss ratio

+/– £3.0m

+/– £3.3m

Impact of 5% change in claims outstanding

+/– £4.1m

+/– £4.1m

Impact of a 0.25 percentage point change in discount rate for PPOs

+/– £2.0m

+/– £2.2m

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Notes to the consolidated ﬁnancial statements continued

184

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Annual Report and Accounts 2023

FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

#### 20 Financial risk management objectives and policiescontinued

e) Operational risk

Eﬀective operational risk management requires the Group to identify, assess, manage, monitor, report and mitigate all areas of exposure.

The Group operates across a range of segments and operational risk is inherent in all of the Group’s products and services, arising from the

operation of assets, from external events and dependencies, and from internal processes and systems.

The Group manages its operational risk through the risk management framework agreed by the Board, and through the use of risk

management tools which, together, ensure that operational risks are identiﬁed, managed and mitigated to the level accepted, and that

contingency processes and disaster recovery plans are in place. Regular reporting is undertaken to segment boards and includes details of

new and emerging risks, as well as monitoring of existing risks. Testing of contingency processes and disaster recovery plans is undertaken to

ensure the eﬀectiveness of these processes. The resilience of the Group’s disaster recovery plans was demonstrated during the COVID-19

lockdown. The Group was able to quickly move oﬃce-based colleagues to working from home arrangements, ensuring that it was able to

continue to support existing and new customers through the contact centre and support functions.

All of the Group’s operations are dependent on: the proper functioning of its IT and communication systems; its properties and other

infrastructure assets; the need to adequately maintain and protect customer and employee data and other information; and the ability of

the Group to attract and retain colleagues. Speciﬁc areas of operational risk by segment include:

i) Cruise and Travel

The Cruise and Travel segment operates two ocean cruise ships, which are the Group’s largest trading assets. Risk to the operation of these

cruise ships arises from the impact of mechanical or other malfunction, non-compliance with regulatory requirements, and from global

weather and socio-economic events. The tour holidays operated by the segment are also aﬀected by global weather and socio-economic

events which impact either the Group directly, or its suppliers. The Cruise and Travel segments transact with multiple suppliers which

minimises the impact of any socio-economic events aﬀecting its suppliers. The COVID-19 pandemic created an unprecedented challenge for

the Group and a high level of uncertainty for all companies. This uncertainty eased as COVID-19 restrictions lifted. Further detail is provided

within the basis of preparation and going concern sections in Note 2.1 on pages 143-144.

ii) Insurance

The Insurance segment is required to comply with various operational regulatory requirements, primarily in the UK but also within Gibraltar

for its Underwriting business. To the extent that signiﬁcant external events could increase the incidence of claims, these would place additional

strain on the claims handling function but any ﬁnancial impact of such an event is considered to be an insurance risk.

iii) Other Businesses and Central Costs

The ﬁnancial services business is required to comply with various operational regulatory requirements in the UK.

21 Interests in unconsolidated structured entities

A structured entity is deﬁned as an entity that has been designed so that voting, or similar, rights are not the dominant factor in deciding who

controls the entity, such as when any voting rights relate to the administrative tasks only and the relevant activities are directed by means of

contractual agreements. The Group has interests in unconsolidated structured entities in the form of investment funds comprising:

•

bank loan funds; and

•

money market funds.

The nature and purpose of the bank loan funds are to diversify the investment portfolio and enhance the overall yield, while maintaining an

acceptable level of risk for the portfolio as a whole.

Bank loan funds invest in secured loans to companies rated below investment grade.

The nature and purpose of the money market funds is to provide maximum security and liquidity for the funds invested while also providing an

adequate return. The money market funds used by the Group are all members of the Institutional Money Market Funds Association. They are

thus required to maintain speciﬁed liquidity and diversiﬁcation characteristics of their underlying portfolios, which comprise investment grade

investments in ﬁnancial institutions.

The Group invests in unconsolidated structured entities as part of its investment activities. The Group does not sponsor any of the

unconsolidated structured entities.

At 31 January 2023, the Group’s total interest in unconsolidated structured entities was £25.5m analysed as follows:

Carrying

value

£m

Interest

income

£m

Fair value

losses

£m

Loan funds

5.9

0.2

(0.3)

Money market funds

19.6

0.5

–

These investments are typically managed under credit risk management as described in Note 20. The Group’s maximum exposure to loss on

the interests presented above is the carrying amount of the Group’s investments. No further loss can be made by the Group in relation to

these investments. For this reason, the total assets of the entities are not considered meaningful for the purposes of understanding the

related risks and so have not been presented.

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Annual Report and Accounts 2023

185

Strategic report

Financial statements

Additional information

Governance

22 Inventories

2023

£m

2022

£m

Raw materials

0.7

0.3

Technical stocks

4.4

2.3

Finished goods

1.9

3.7

7.0

6.3

Technical stocks are spare parts for the Group’s ocean cruise ships. Finished goods primarily relate to ocean cruise ship fuel, food, bar and

sundry stocks.

23 Trade and other receivables

2023

£m

2022

£m

Trade receivables (Note 20b)

142.4

114.9

Loss allowance (Note 20b)

(1.1)

(5.0)

141.3

109.9

Other receivables

23.4

17.3

Prepayments

25.8

16.8

Contract cost assets (Note 3b)

2.5

2.6

Deferred acquisition costs

13.9

18.2

Other taxes and social security costs

5.6

4.7

212.5

169.5

An explanation of how the Group manages and measures the credit risk of trade receivables can be found in Note 20b. The Group expects

trade and other receivables to be normally settled within 12 months. Due to the short-term nature of the current receivables, their carrying

amount is considered to be the same as their fair value.

24 Trust accounts

The Civil Aviation Authority (

CAA

) and Association of British Travel Agents (

ABTA

) regulated the River Cruise and Travel businesses

conducted by the Group in the UK during the year. To comply with its regulatory obligations, the Group is required to arrange ﬁnancial security

to protect customer monies, in addition to making ATOL Protection Contributions, which the Group pays into the Air Travel Trust Fund.

From 25 September 2020, the Group changed its method of customer protection for ATOL licensable bookings from ﬁnancial security

bonds to paying customer monies into trust (

Trust Accounting

). Under Trust Accounting, all monies the Group receives from customers in

respect of ATOL licensable holiday packages sold, are held in trust until such time as the Group has fulﬁlled its obligations to the customer. The

trust is administered and controlled by an independent Trustee, PT Trustees Limited. Interest arising from the funds held on trust belongs to

the Group.

With the introduction of Trust Accounting in September 2020, the Group is no longer required to hold ﬁnancial security bonds in relation to

ATOL bookings. In relation to ABTA bookings a bonding requirement still exists (Note 37c).

25 Cash and cash equivalents

2023

£m

2022

£m

Cash at bank and in hand

52.0

174.6

Short-term deposits

124.5

52.3

Cash and short-term deposits

176.5

226.9

Money market funds

19.6

29.2

Bank overdraft

(4.4)

(0.4)

Cash and cash equivalents in the cash flow statement

191.7

255.7

Included within cash and cash equivalents are amounts held by the Group’s River Cruise, Travel and Insurance businesses, which are subject to

contractual or regulatory restrictions (Note 35). These amounts held are not readily available to be used for other purposes within the Group

and total £34.2m (2022: £69.1m). Available Cash

8

excludes these amounts.

Cash at bank earns interest at ﬂoating rates based on daily bank deposit rates. Short-term deposits are typically made for varying periods

of between one day and three months, depending on the immediate cash requirements of the Group, and earn interest at the respective

short-term deposit rates.

The bank overdraft is subject to a guarantee in favour of the Group’s bankers and is limited to the amount drawn. The bank overdraft is

repayable on demand.

8

Refer to the Alternative Performance Measures Glossary on page 209 for definition and explanation

![]()

Notes to the consolidated ﬁnancial statements continued

186

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Annual Report and Accounts 2023

FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

26 Trade and other payables

2023

£m

2022

£m

Trade payables

140.1

124.8

Other payables

2.9

5.8

Other taxes and social security costs

8.7

9.4

Assets in the course of construction

4.5

3.8

Accruals

41.5

55.9

197.7

199.7

All trade and other payables are current in nature. The carrying amounts of trade and other payables are considered to be the same as their

fair values, due to their short-term nature.

27 Retirement benefit schemes

The Group operates retirement beneﬁt schemes for the employees of the Group consisting of deﬁned contribution plans and a legacy deﬁned

beneﬁt plan.

In July 2021, following the completion of a review of the Group’s pension arrangements, a consultation process with active members

was launched. The consultation process concluded during October 2021, and with eﬀect from 31 October 2021, the Group closed both its

existing schemes to future accrual: the Saga Pension Scheme (its deﬁned beneﬁt plan) and the Saga Workplace Pension Plan (its deﬁned

contribution plan). In their place, the Group launched a new deﬁned contribution pension scheme arrangement, operated as a Master Trust.

This move served to reduce the risk of further deﬁcits developing in the future on the deﬁned beneﬁt scheme, while moving to a fairer

scheme for all colleagues.

a) Defined contribution plans

There are three deﬁned contribution schemes in the Group at 31 January 2023 (2022: three). The total charge for the year in respect of the

deﬁned contribution schemes was £9.9m (2022: £4.5m). The assets of these schemes are held separately from those of the Group in funds

under the control of Trustees.

b) Defined benefit plan

The Group operated a funded deﬁned beneﬁt scheme, the Saga Pension Scheme, which was closed to future accrual on 31 October 2021.

From 1 November 2021, members moved from active to deferred status, with future indexation of deferred pensions before retirement

measured by reference to the Consumer Price Index. During the prior year, a net expense of £2.0m was recognised as a past service cost

(within administrative and selling expenses) relating to the closure. The assets of the scheme are held separately from those of the Group

in independently administered funds.

The scheme is governed by the employment laws of the UK. The level of beneﬁts provided depends on the member’s length of service and

average salary while a member of the scheme. The scheme requires contributions to be made to a separately administered fund which is

governed by a Board of Trustees and consists of an equal number of employer and employee representatives. The Board of Trustees is

responsible for the administration of the plan assets and for the deﬁnition of the investment strategy.

The long-term investment objectives of the Trustees and the Group are to limit the risk of the assets failing to meet the liabilities of the scheme

over the long term, and to maximise returns consistent with an acceptable level of risk so as to control the long-term costs of the scheme.

To meet those objectives, the scheme’s assets are invested in diﬀerent categories of assets, with diﬀerent maturities designed to match

liabilities as they fall due. The investment strategy will continue to evolve over time and is expected to match the liability proﬁle increasingly

closely. The pension liability is exposed to inﬂation rate risks and changes in the life expectancy of members. As the plan assets include

investments in quoted equities, the Group is exposed to equity market risk. The Group has provided super security to the Trustees of the

scheme, which ranks before any liabilities under the senior facilities agreement (as detailed in Note 30). The value of the security is capped

at £47.5m.

The fair value of the assets and present value of the obligations of the Saga deﬁned beneﬁt scheme are as follows:

2023

£m

2022

£m

Fair value of scheme assets

224.1

412.0

Present value of defined benefit obligation

(236.2)

(410.9)

Defined benefit scheme (liability)/asset

(12.1)

1.1

The present values of the deﬁned beneﬁt obligation, and any related current service and past service costs, have been measured using the

projected unit credit valuation method.

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Annual Report and Accounts 2023

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Strategic report

Financial statements

Additional information

Governance

During the year ended 31 January 2023, the net position of the Saga Scheme has decreased by £13.2m, resulting in an overall scheme deﬁcit

of £12.1m. The movements observed in the scheme’s assets and obligations have been impacted signiﬁcantly by macroeconomic factors

during the year where, at a global level, there have been rising inﬂation and cost of living pressures, as well as shifts in long-term market yields.

The present value of deﬁned beneﬁt obligations decreased by £174.7m to £236.2m, primarily due to a 245bps increase in the discount rate

which is based on increases in long-term trend corporate bond yields. The fair value of scheme assets decreased by £187.9m to £224.1m.

The decrease in asset values has been largely driven by the sharp rise in interest rates in the year. Liability driven investment (

LDI

) strategies

resulted in assets being sold in order to meet the liquidity calls required by the fall in leveraged LDI values. The Saga scheme has a hedged

component, but this is relative to gilt yields, rather than corporate bond yields, which are used to derive the deﬁned beneﬁt obligation. A £5.8m

deﬁcit funding contribution was paid by the Group in February 2022 in relation to a recovery plan agreed under the latest triennial valuation

of the scheme as at 31 January 2020.

The following table summarises the components of the net beneﬁt expense recognised in the income statement, OCI and amounts

recognised in the statement of ﬁnancial position for the scheme for the year ended 31 January 2023:

Fair value of

scheme

assets

£m

Defined

benefit

obligation

£m

Defined

benefit

scheme

liability

£m

1 February 2022

412.0

(410.9)

1.1

Pension cost charge to income statement

Net interest

8.9

(8.8)

0.1

Included in income statement

8.9

(8.8)

0.1

Benefits paid

(6.8)

6.8

–

Return on plan assets (excluding amounts included in net interest expense)

(195.8)

–

(195.8)

Actuarial changes arising from changes in financial assumptions

–

184.3

184.3

Experience adjustments

–

(7.6)

(7.6)

Sub-total included in OCI

(202.6)

183.5

(19.1)

Total contributions by employer

5.8

–

5.8

At 31 January 2023

224.1

(236.2)

(12.1)

The following table summarises the components of the net beneﬁt expense recognised in the income statement, OCI and amounts

recognised in the statement of ﬁnancial position for the scheme for the year ended 31 January 2022:

Fair value of

scheme

assets

£m

Defined

benefit

obligation

£m

Defined

benefit

scheme

(liability)/

surplus

£m

At 1 February 2021

411.2

(415.5)

(4.3)

Pension cost charge to income statement

Current service cost paid in cash during the period

–

(3.9)

(3.9)

Non-cash current service cost uplift

–

(1.6)

(1.6)

Total current service cost

–

(5.5)

(5.5)

Past service costs

–

(2.0)

(2.0)

Net interest

5.9

(5.9)

–

Included in income statement

5.9

(13.4)

(7.5)

Benefits paid

(7.5)

7.5

–

Return on plan assets (excluding amounts included in net interest expense)

(5.8)

–

(5.8)

Actuarial changes arising from changes in demographic assumptions

–

(5.3)

(5.3)

Actuarial changes arising from changes in financial assumptions

–

16.2

16.2

Experience adjustments

–

(0.3)

(0.3)

Sub-total included in OCI

(13.3)

18.1

4.8

Total contributions by employer

8.2

(0.1)

8.1

At 31 January 2022

412.0

(410.9)

1.1

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Notes to the consolidated ﬁnancial statements continued

188

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Annual Report and Accounts 2023

FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

#### 27 Retirement benefit schemescontinued

b) Defined benefit plan

continued

The major categories of assets in the scheme are as follows:

2023

£m

2022

£m

Equities

16.4

50.2

Bonds

92.2

159.4

Property and alternatives

74.6

58.4

Hedge funds

28.7

133.5

Insured annuities

3.9

5.3

Cash and other

8.3

5.2

Total

224.1

412.0

Equities and bonds are all quoted in active markets, while property and hedge funds are not. The impact of COVID-19 over the past three years

and the Russia-Ukraine conﬂict have increased the level of uncertainty and volatility in global ﬁnancial markets. While the ultimate extent of the

eﬀect of this on the asset portfolio is not possible to quantify at this time, management has used the latest available fund pricing data to derive

the valuations of assets which are not quoted in active markets.

Within bonds is a hedging component totalling £85.5m (2022: £118.7m).

The pension scheme has not invested in any of the Group’s own ﬁnancial instruments.

The principal assumptions used in determining pension beneﬁt obligations for the scheme are shown below:

2023

2022

Real rate of increase of pensions in payment

3.05%

3.45%

Real rate of increase of pensions in deferment

3.00%

3.30%

Discount rate – pensioner

4.65%

2.20%

Discount rate – non-pensioner

4.60%

2.15%

Inflation – pensioner

3.20%

3.80%

Inflation – non-pensioner

3.15%

3.60%

Life expectancy of a member retiring in 20 years’ time – Male

27.8 yrs

27.8 yrs

Life expectancy of a member retiring in 20 years’ time – Female

29.5 yrs

29.5 yrs

The discount rate assumption is used to calculate the deﬁned beneﬁt obligation. The rate is derived from high quality corporate bonds,

generally regarded as those with an AA rating. Management have opted to use the XPS Single Agency curve for deriving the discount rate

assumptions at January 2023, rather than deriving the rate from the Merrill Lynch AA yield curve which was used for the 31 January 2022

valuation. The impact of this change in methodology is estimated at a £10.0m reduction in the deﬁned beneﬁt obligation as at 31 January 2023.

In addition, the scheme lost some of its inﬂation hedge during the year and as a result management have made an allowance for inﬂation risk

premium of 0.2% (2022: nil). The impact of the change was an estimated £5.0m reduction in the deﬁned beneﬁt obligation as at 31 January 2023.

Mortality assumptions are set using standard tables based on speciﬁc experience, where available, and allow for future mortality improvements.

The scheme assumption is that a member currently aged 60 will live on average for a further 26.2 years if they are male and on average for a

further 28.0 years if they are female.

A quantitative sensitivity analysis for signiﬁcant assumptions as at 31 January 2023 and their impact on the scheme liabilities is as follows:

Assumptions

Discount rate

Future inflation

Life expectancy

Sensitivity

+/– 0.25%

+/– 0.25%

+/– 1 year

Increase

Decrease

Increase

Decrease

Increase

Decrease

Impact £m

(12.3)

13.2

5.7

(6.1)

8.0

(9.2)

Note: a positive impact represents an increase in the net deﬁned beneﬁt liability.

The sensitivity analyses are based on a change in an assumption while holding all other assumptions constant. When calculating the sensitivity

of the deﬁned beneﬁt obligation to signiﬁcant actuarial assumptions, the same method has been applied as when calculating the pension

liability recognised within the statement of ﬁnancial position. The methods and types of assumption used in preparing the sensitivity analysis

did not change compared to the prior period.

The expected contribution in respect of the accrual of beneﬁts payable to the scheme for the next ﬁnancial year is £nil and the average

duration of the deﬁned beneﬁt plan obligation at the end of the reporting period has reduced from 22 to 23 years down to 20 to 21 years,

due to the signiﬁcant rise in the discount rate assumption. Formal actuarial valuations take place every three years for the scheme. The

assumptions adopted for actuarial valuations are determined by the Trustees, agreed with the Group and are normally more prudent than

the assumptions adopted for IAS 19 purposes, which are best estimate. Where a funding deﬁcit is identiﬁed, the Group and the Trustees

may agree a deﬁcit recovery plan to pay additional contributions above those needed to fund the scheme.

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189

Strategic report

Financial statements

Additional information

Governance

The Group’s latest triennial valuation of the Saga Scheme deﬁned beneﬁt plan was as at 31 January 2020. Saga plc, and certain guarantor

subsidiaries in the Group, have provided a super security to the Trustees of the scheme, which ranks before any liabilities under the Group’s

bank facilities. The value of the security is capped at £47.5m under the 2020 triennial valuation. Further to this valuation, a recovery plan was

also put in place for the scheme. Under the agreed recovery plan, the Group made an additional payment of £5.8m during the year ended

31 January 2023 and will make annual payments of £5.8m totalling a further £29.0m over the next ﬁve ﬁnancial years, with the last payment

being made on 29 February 2027. The total expected contributions in the year ending 31 January 2024 are £5.8m and entirely relate to the

£5.8m recovery payment.

The Group has also agreed to pay additional amounts into an escrow account should asset returns fall below an agreed level over set periods

of time. Dependent upon the level of return on the scheme’s assets between 31 January 2020 and 31 January 2027, any amount in the escrow

account will be released to either the Group, or the scheme, by 30 June 2027.

28 Insurance contract liabilities and reinsurance assets

The analysis of gross and net insurance liabilities is as follows:

2023

£m

2022

£m

Gross

Claims outstanding

285.2

292.8

Provision for unearned premiums

83.1

93.9

Total gross liabilities

368.3

386.7

2023

£m

2022

£m

Recoverable from reinsurers

Claims outstanding

62.1

59.1

Provision for unearned premiums

6.7

6.3

Total reinsurers’ share of insurance liabilities (as presented on the face of the statement of financial position)

68.8

65.4

Amounts recoverable under funds-withheld quota share agreements recognised within trade receivables/payables:

– Claims outstanding

123.1

133.0

– Provision for unearned premiums

44.6

50.7

Total reinsurers’ share of insurance liabilities after funds-withheld quota share

236.5

249.1

Analysed as:

Claims outstanding

185.2

192.1

Provision for unearned premiums

51.3

57.0

Total reinsurers’ share of insurance liabilities after funds-withheld quota share

236.5

249.1

2023

£m

2022

£m

Net

Claims outstanding

223.1

233.7

Provision for unearned premiums

76.4

87.6

Total net insurance liabilities

299.5

321.3

Amounts recoverable under funds-withheld quota share agreements recognised within trade receivables/payables:

– Claims outstanding

(123.1)

(133.0)

– Provision for unearned premiums

(44.6)

(50.7)

Total net insurance liabilities after funds-withheld quota share

131.8

137.6

Analysed as:

Claims outstanding

100.0

100.7

Provision for unearned premiums

31.8

36.9

Total net insurance liabilities after funds-withheld quota share

131.8

137.6

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Notes to the consolidated ﬁnancial statements continued

190

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FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

#### 28 Insurance contract liabilities and reinsurance assetscontinued

Reconciliation of movements in claims outstanding

2023

£m

2022

£m

Gross claims outstanding at 1 February

292.8

329.5

Less: reinsurance claims outstanding

(192.1)

(212.3)

Net claims outstanding at 1 February

100.7

117.2

Gross claims incurred

157.2

94.6

Less: reinsurance recoveries

(99.1)

(63.3)

Net claims incurred

58.1

31.3

Gross claims paid

(164.8)

(131.3)

Less: received from reinsurance

106.0

83.5

Net claims paid

(58.8)

(47.8)

Gross claims outstanding at 31 January

285.2

292.8

Less: reinsurance claims outstanding

(185.2)

(192.1)

Net claims outstanding at 31 January

100.0

100.7

Reconciliation of movements in the provision for net unearned premiums

2023

£m

2022

£m

Gross unearned premiums at 1 February

93.9

96.8

Less: unearned reinsurance premiums

(57.0)

(62.3)

Net unearned premiums at 1 February

36.9

34.5

Gross premiums written

178.7

200.1

Less: outward reinsurance premium

(105.6)

(118.5)

Net premiums written

73.1

81.6

Gross premiums earned

(189.5)

(203.0)

Less reinsurance premium earned

111.3

123.8

Net premiums earned

(78.2)

(79.2)

Gross unearned premiums at 31 January

83.1

93.9

Less: unearned reinsurance premiums

(51.3)

(57.0)

Net unearned premiums at 31 January

31.8

36.9

The net income of purchasing reinsurance in 2023 was £22.4m (2022: £7.7m cost).

The insurance liabilities presented here, and on the face of the Group’s statement of ﬁnancial position, are based on an Ogden discount rate

of –0.25%.

a) Discounting

Claims outstanding provisions are calculated on an undiscounted basis, with the exception of PPOs made by the courts as part of a bodily

injury claim settlement. Claims outstanding provisions for PPOs are discounted at a rate of –1.5% (2022: –1.5%) representing the Group’s

view on long-term carer wage inﬂation, less the expected return on holding the invested ﬁnancial assets associated with these claims.

The value of claims outstanding before discounting was £342.8m (2022: £330.8m) gross of reinsurance and £116.2m (2022: £109.2m)

net of reinsurance.

The period between the statement of ﬁnancial position date and the estimated ﬁnal payment date was calculated using Ogden life expectancy

tables, with appropriate adjustments where necessary for impaired life. The average life expectancy from PPO settlement date to the ﬁnal

PPO payment was 36 years (2022: 38 years) and the rate of investment return used to determine the discounted value of claims provisions

was 2.0% (2022: 2.0%).

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Strategic report

Financial statements

Additional information

Governance

b) Analysis of claims incurred: claims development tables

The following tables detail the Group’s initial estimate of ultimate gross and net claims incurred over the past 10 years and the re-estimation

at subsequent ﬁnancial period ends.

The following table analyses the gross incurred claims (before deducting reinsurance recoveries) on an accident year basis:

Financial year ended 31 January

Analysis of

claims incurred

2014

£m

2015

£m

2016

£m

2017

£m

2018

£m

2019

£m

2020

£m

2021

£m

2022

£m

2023

£m

Total

£m

Claims

paid

£m

Gross

claims

out-

standing

£m

Accident year

2014 and earlier

238.4

(66.8)

(65.1)

(65.3)

(36.6)

(25.5)

(15.1)

(13.4)

(1.7)

(4.0)

n/a

n/a

45.6

2015

231.6

12.9

(12.2)

(14.0)

(16.5)

(8.6)

(8.5)

(1.2)

(0.8)

182.7

(178.2)

4.5

2016

250.0

2.2

(11.0)

(33.1)

(7.3)

(1.9)

(9.7)

0.2

189.4

(176.1)

13.3

2017

204.2

(1.7)

(13.7)

(9.5)

(14.6)

(2.2)

(1.8)

160.7

(155.5)

5.2

2018

196.9

5.4

(10.9)

(10.8)

(7.0)

(4.5)

169.1

(162.7)

6.4

2019

185.4

4.5

(1.5)

(9.6)

(10.7)

168.1

(145.1)

23.0

2020

182.4

9.1

(9.9)

(6.3)

175.3

(151.0)

24.3

2021

142.9

(15.0)

(16.5)

111.4

(87.6)

23.8

2022

136.6

19.4

156.0

(101.8)

54.2

2023

166.4

166.4

(88.3)

78.1

238.4

164.8

197.8

128.9

133.6

102.0

135.5

101.3

80.3

141.4

278.4

Claims handling

costs

17.2

18.0

21.4

20.6

20.8

18.0

16.7

16.3

14.3

15.8

6.8

255.6

182.8

219.2

149.5

154.4

120.0

152.2

117.6

94.6

157.2

285.2

Favourable claims development over the year has resulted in a £25.0m (2022: £56.3m) reduction in the gross claims incurred in respect of

prior years.

The development of the associated loss ratios on the same basis is as follows:

Financial year ended 31 January

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

Accident year

2014

76%

72%

67%

63%

61%

58%

57%

56%

56%

56%

2015

70%

73%

70%

66%

61%

58%

55%

55%

55%

2016

77%

78%

75%

65%

62%

62%

59%

59%

2017

70%

69%

65%

61%

56%

56%

55%

2018

76%

78%

74%

70%

67%

65%

2019

78%

80%

79%

75%

71%

2020

78%

82%

78%

75%

2021

64%

58%

50%

2022

67%

77%

2023

88%

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Notes to the consolidated ﬁnancial statements continued

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FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

#### 28 Insurance contract liabilities and reinsurance assetscontinued

The following table analyses the net incurred claims (after deducting reinsurance recoveries) on an accident year basis:

Financial year ended 31 January

Analysis of

claims incurred

2014

£m

2015

£m

2016

£m

2017

£m

2018

£m

2019

£m

2020

£m

2021

£m

2022

£m

2023

£m

Total

£m

Claims

paid

£m

Net

claims

out-

standing

£m

Accident year

2014 and earlier

219.8

(57.8)

(72.8)

(53.9)

(35.3)

(28.1)

(13.0)

(11.1)

(2.3)

(4.7)

n/a

n/a

18.9

2015

219.1

5.3

(9.2)

(11.1)

(16.4)

(5.0)

(7.9)

(1.0)

(0.8)

173.0

(168.5)

4.5

2016

220.9

3.2

(15.1)

(22.5)

(9.1)

(5.8)

(4.6)

(1.7)

165.3

(161.2)

4.1

2017

94.0

1.5

(3.8)

(1.9)

(3.6)

(0.5)

(1.8)

83.9

(78.7)

5.2

2018

78.8

(0.8)

(1.6)

(2.7)

(1.7)

(4.4)

67.6

(61.2)

6.4

2019

72.3

(0.2)

(0.1)

(2.0)

(9.6)

60.4

(42.7)

17.7

2020

55.9

0.6

(1.4)

(0.2)

54.9

(48.8)

6.1

2021

41.8

(4.9)

(2.0)

34.9

(29.6)

5.3

2022

43.7

(1.8)

41.9

(35.7)

6.2

2023

78.9

78.9

(60.1)

18.8

219.8

161.3

153.4

34.1

18.8

0.7

25.1

11.2

25.3

51.9

93.2

Claims handling

costs

17.2

18.0

21.5

11.5

10.5

8.9

5.7

7.0

6.0

6.2

6.8

237.0

179.3

174.9

45.6

29.3

9.6

30.8

18.2

31.3

58.1

100.0

The development of the associated loss ratios on the same basis is as follows:

Financial year ended 31 January

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

Accident year

2014

75%

71%

65%

62%

59%

56%

55%

54%

54%

54%

2015

67%

69%

66%

63%

58%

56%

54%

53%

53%

2016

70%

71%

66%

59%

56%

54%

53%

52%

2017

56%

56%

54%

53%

51%

51%

50%

2018

66%

65%

64%

62%

60%

56%

2019

71%

71%

71%

69%

59%

2020

63%

64%

62%

62%

2021

53%

47%

44%

2022

55%

53%

2023

101%

Favourable claims development over the year resulted in a £27.0m (2022: £18.4m) reduction in the net claims incurred in respect of prior years.

29 Contract liabilities

2023

£m

2022

£m

Deferred revenue (Note 3b)

122.2

114.6

122.2

114.6

Current

119.6

113.0

Non-current

2.6

1.6

122.2

114.6

Deferred revenue comprises amounts received within the Cruise and Travel segment for cruises and holidays with departure dates after

the reporting date, and insurance premiums and sales revenues received in the Insurance segment in respect of insurance policies which

commence after the reporting date, and represents the performance obligations not yet satisﬁed as at 31 January 2023.

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Financial statements

Additional information

Governance

30 Loans and borrowings

2023

£m

2022

£m

Bonds

400.0

400.0

Ship loans

469.2

515.6

Revolving credit facility

–

–

Accrued interest payable

5.5

5.9

874.7

921.5

Less: deferred issue costs

(20.1)

(25.0)

854.6

896.5

Bonds, RCF and term loan

At 31 January 2023, the Group’s ﬁnancing facilities consisted of a £150.0m seven-year senior unsecured bond (repayable May 2024),

a £250.0m ﬁve-year senior unsecured bond (repayable July 2026) and a £50.0m ﬁve-year RCF (expiry in May 2025). The bonds are listed

on the Irish Stock Exchange and are guaranteed by Saga Services Limited and Saga Mid Co Limited.

Interest on the 2024 corporate bond is incurred at an annual interest rate of 3.375%. Interest on the 2026 corporate bond is incurred at an

annual interest rate of 5.5%. Interest payable on the Group’s RCF, if drawn down, is incurred at a variable rate of SONIA plus a bank margin

which is linked to the Group’s leverage ratio.

During the year to 31 January 2023, the Group agreed amendments with its banks to simplify the RCF arrangement to remove certain

clauses that were introduced during the COVID-19 pandemic and reduce the aggregate facility cost. The amendments to the RCF include:

•

removal of the £40.0m minimum liquidity requirement;

•

removal of the condition that the facility (if drawn) is repaid on 1 March 2024, if the existing 2024 bond has not been redeemed prior to

this date; and

•

reduction of the RCF commitment from £100.0m to £50.0m.

In addition, dividends remain restricted while leverage (excluding Cruise) is above 3.0x.

Subsequent to the above, the Group had further discussions with its lending banks behind the RCF and agreed the following amendments to

the facility:

•

The introduction of a restriction whereby no utilisation of the facility is permitted prior to repayment of the 2024 bond if leverage exceeds

5.5x, or liquidity is below £170m.

•

During 2023 and 2024, should the RCF be drawn, leverage covenant testing will be quarterly.

•

Repayment of the 2024 bond, ahead of maturity, is restricted while leverage remains above 3.75x.

•

Amendments to the leverage and interest cover covenants attached to the facility, as follows:

Leverage

(excl. Ocean Cruise)

Interest

cover

31 January 2023

4.75x

2.5x

30 April 2023

6.75x

n/a

31 July 2023

6.75x

2.5x

31 October 2023

6.75x

n/a

31 January 2024

5.5x

2.75x

30 April 2024

5.5x

n/a

31 July 2024

5.5x

3.0x

31 October 2024

5.5x

n/a

31 January 2025

4.75x

3.0x

At 31 January 2023, the Group’s £50.0m RCF remained undrawn. Accrued interest payable on the Group’s bonds at 31 January 2023 is

£2.2m (2022: £2.8m).

During the year ended 31 January 2022, the Group repaid its £200.0m ﬁve-year term loan (repayable May 2023) in full. Interest was incurred

at a variable rate of London Inter-Bank Oﬀered Rate (LIBOR, since replaced by SONIA) plus a bank margin which was linked to the Group’s

leverage ratio.

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Notes to the consolidated ﬁnancial statements continued

194

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FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

#### 30 Loans and borrowingscontinued

Ocean cruise ship loans

In June 2019, the Group drew down £245.0m of ﬁnancing for its ocean cruise ship, Spirit of Discovery. The ﬁnancing represents a 12-year

ﬁxed-rate sterling loan, secured against the Spirit of Discovery cruise ship asset, and backed by an export credit guarantee. The initial loan was

repayable in 24 broadly equal instalments, with the ﬁrst payment of £10.2m paid in December 2019.

The Board announced on 22 June 2020 that it had secured a debt holiday and covenant waiver for the Group’s ship facilities. The Group’s

lenders agreed to a deferral of £32.1m in principal payments under the ship facilities that were due up to 31 March 2021. These deferred

amounts were to be paid between June 2021 and December 2024 for Spirit of Discovery and between September 2021 and March 2025

for Spirit of Adventure, and interest remained payable.

On 29 September 2020, the Group drew down £280.8m of ﬁnancing for its ocean cruise ship, Spirit of Adventure. The ﬁnancing, secured

against the Spirit of Adventure cruise ship asset, represents a 12-year ﬁxed-rate sterling loan, backed by an export credit guarantee. The loan

is repayable in 24 broadly equal instalments, with the ﬁrst payment originally due six months after delivery in March 2021, but initially deferred

to September 2021 as a result of the debt holiday described above.

In March 2021, the Group reached agreement of a one-year extension to the debt deferral on its ocean cruise ship facilities. As part of an

industry-wide package of measures to support the cruise industry, an extension of the existing debt deferral was agreed to 31 March 2022.

The key terms of this deferral were:

•

all principal payments to 31 March 2022 (£51.8m) deferred and repaid over five years;

•

all financial covenants until 31 March 2022 waived; and

•

dividends remain restricted while the deferred principal is outstanding.

After the year end, the Group concluded discussions with its Cruise lenders in respect of the covenant restrictions attaching to its two ship

debt facilities (Note 41). Lenders have agreed to a waiver of the EBITDA to debt repayment covenant ratio for the 31 July 2023 testing date.

Interest on the Spirit of Discovery ship loan is incurred at an eﬀective annual interest rate of 4.31% (including arrangement and commitment

fees). Interest on the Spirit of Adventure ship loan is incurred at an eﬀective annual interest rate of 3.30% (including arrangement and

commitment fees). Interest payable on the Group’s ocean cruise ship debt deferrals is incurred at a variable rate of SONIA plus a bank margin.

Accrued interest payable on the Group’s ocean cruise ship loans at 31 January 2023 is £3.3m (2022: £3.1m).

Also since the year end, on 3 April 2023, the Company entered into a forward starting loan facility agreement with Sir Roger De Haan,

commencing on 1 January 2024, under which the Company may draw down up to £50m with 30 days’ notice to support liquidity needs and

speciﬁcally the repayment of £150m bonds maturing in May 2024. The facility is provided on an arm’s length basis and is guaranteed by Saga plc,

Saga Midco and Saga Services Limited. Interest will accrue on the facility at the rate of 10% and is payable on the last day of the period of the

loan. The facility matures on 30 June 2025, at which point any outstanding amounts, including interest, must be repaid. The facility is subject

to a 2% arrangement fee, payable on entering into the arrangement. A draw down fee of 2% on any amount drawn down under the facility

is payable on the drawing date; and milestone fees of 2% on any uncancelled amount of the facility become payable on 31 March 2024 and

31 December 2024 respectively. The facility would automatically terminate on the completed sale of AICL.

Total debt and finance costs

At 31 January 2023, debt issue costs were £20.1m (2022: £25.0m). The movement in the year represents expense amortisation for

the period.

During the year, the Group charged £41.0m (2022: £37.4m) to the income statement in respect of fees and interest associated with the

bonds, RCF, term loan and ship loans. In addition, ﬁnance costs recognised in the income statement include £1.2m (2022: £0.7m) relating to

interest and ﬁnance charges on lease liabilities and net fair value losses on derivatives are £nil (2022: £2.7m). The Group has complied with the

ﬁnancial covenants of its borrowing facilities during the current year and prior year.

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Strategic report

Financial statements

Additional information

Governance

31 Provisions

PMI

£m

Other

£m

Total

£m

At 1 February 2021

4.9

6.8

11.7

Utilised during the year

(4.8)

(8.5)

(13.3)

Released unutilised during the year

–

(0.4)

(0.4)

Charge for the year

0.7

8.0

8.7

At 31 January 2022

0.8

5.9

6.7

Utilised during the year

(0.8)

(4.2)

(5.0)

Released unutilised during the year

–

(0.6)

(0.6)

Charge for the year

–

4.1

4.1

At 31 January 2023

–

5.2

5.2

PMI

£m

Other

£m

Total

£m

Current

–

4.4

4.4

Non-current

–

0.8

0.8

At 31 January 2023

–

5.2

5.2

PMI

£m

Other

£m

Total

£m

Current

0.8

5.6

6.4

Non-current

–

0.3

0.3

At 31 January 2022

0.8

5.9

6.7

The COVID-19 pandemic led to a high level of disruption to private medical inpatient appointments over 2020 and 2021, with appointments

and operations initially being delayed and rescheduled. In the year ended 31 January 2021, delayed appointments had a favourable impact on

the underwriting performance of PMI, resulting in a proﬁt share due from the underwriter. Due to the Group’s public commitment to not proﬁt

from the impacts of COVID-19, a provision to oﬀset this proﬁt share was made.

Other provisions primarily comprise:

•

provisions for the return of insurance commission in respect of policies cancelled mid-term after the reporting date or as a result of being

cancelled during the statutory cooling-off period after the reporting date;

•

credit hire and repair claims handling and litigation costs on income booked as at the reporting date;

•

fleet insurance at the estimated cost of settling all outstanding incidents at the reporting date;

•

customer remediation relating to areas where there is likely to be a requirement to remedy various errors that have had an adverse

impact on customer outcomes; and

•

an employer liability provision relating to various Group-related, self-funded insurance arrangements.

All provisions are expected to be fully utilised over the next 12 months with the exception of the ﬂeet insurance, credit hire and repair claims

handling and litigation costs, and employer liability provisions. The timing of ﬂeet insurance costs is uncertain and will depend upon the nature

of each incident. The costs of debt recovery on credit hire and repair claims handling and litigation costs are uncertain and will depend upon

the nature and timing of each claim. The settlement cash outﬂows from the employer liability provision depend on the timing of the settlement

of claims.

These items are reviewed and updated annually.

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Notes to the consolidated ﬁnancial statements continued

196

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Annual Report and Accounts 2023

FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

32 Reconciliation of liabilities arising from financing activities

The following tables analyse the cash and non-cash movements for liabilities arising from ﬁnancing activities:

Non-cash changes

2022

£m

Financing

cash flows

£m

New leases

(Note 18)

£m

Other

£m

2023

£m

Lease liabilities (Note 37)

35.3

(7.8)

25.6

(20.5)

32.6

Ship loans (Note 30)

515.6

(46.4)

–

–

469.2

Bonds (Note 30)

400.0

–

–

–

400.0

Deferred issue costs (Note 30)

(25.0)

–

–

4.9

(20.1)

Non-cash changes

2021

£m

Financing

cash flows

£m

New leases

(Note 18)

£m

Other

£m

2022

£m

Lease liabilities (Note 37)

4.4

(3.6)

35.8

(1.3)

35.3

Bank loans (Note 30)

70.0

(70.0)

–

–

–

Ship loans (Note 30)

515.6

–

–

–

515.6

Bonds (Note 30)

250.0

150.0

–

–

400.0

Deferred issue costs (Note 30)

(26.8)

(6.8)

–

8.6

(25.0)

Included within ‘Other’ for lease liabilities are amounts relating to foreign exchange movements of £2.0m credit (2022: £0.9m debit), lease

modiﬁcations of £nil (2022: £0.4m debit) and lease re-assessments of £22.5m debit (2022: £nil) (Note 18).

Included within ‘Other’ for deferred issue costs is the amortisation of costs of £4.9m (2022: £8.6m).

In the prior year, cash ﬂows relating to bonds comprise proceeds from borrowings of £250.0m, relating to a new ﬁve-year senior unsecured

bond, less repayment of borrowings of £100.0m, relating to the existing seven-year senior unsecured 2024 bond.

Accrued interest payable on the loans and bonds above is disclosed in Note 30. Interest paid during the year is included within operating

activities in the consolidated statement of cash ﬂows.

33 Called up share capital

Ordinary shares

Number

Nominal

value

£

Value

£m

Allotted, called up and fully paid

At 1 February 2021

140,102,227

0.15

21.0

Issue of shares – 12 November 2021

235,044

0.15

0.1

At 31 January 2022 and 31 January 2023

140,337,271

0.15

21.1

On 12 November 2021, Saga plc issued 235,044 new ordinary shares of 15p each, with a value of £0.1m, for transfer into an Employee Beneﬁt

Trust to satisfy employee incentive arrangements.

34 Reserves

Share-based payment reserve

Prior to vesting, the share-based payment reserve is used to recognise the value of equity-settled share-based payments provided to

employees, including key management personnel, as part of their remuneration. More detail is provided in Note 36.

Fair value reserve

The fair value reserve comprises the unrealised gains or losses of FVOCI assets pending subsequent recognition in proﬁt or loss once the

investment is derecognised.

Hedging reserve

The hedging reserve comprises the eﬀective portion of the cumulative net change in the fair value of hedging instruments used in cash ﬂow

hedges pending subsequent recognition in: (a) proﬁt or loss as the hedged cash ﬂows or items aﬀect proﬁt or loss; or (b) the statement of

ﬁnancial position as the hedged cash ﬂows or items aﬀect property, plant and equipment.

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Financial statements

Additional information

Governance

35 Capital management

The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern in order to provide returns

for shareholders and beneﬁts for other stakeholders and to maintain an optimal capital structure to reduce the cost of capital.

For the purposes of the Group’s capital management, capital comprises total equity of £369.5m (2022: £652.9m) as shown on the

consolidated statement of ﬁnancial position. The Group operates in a number of regulated markets and includes subsidiaries which are

required to comply with speciﬁc requirements in respect of capital or other resources.

The Group’s ﬁnancial services businesses are regulated primarily by the Financial Services Commission in Gibraltar and by the FCA in the UK;

and the cash requirements of its River Cruise and Travel businesses are regulated by the CAA in the UK. It is the Group’s policy to comply with

the requirements of these regulators in respect of capital adequacy or other similar tests at all times.

The Group’s regulated Underwriting business is based in Gibraltar and regulated by the FSC. The Underwriting business is required to ensure

that it has a suﬃcient level of capitalisation in accordance with Solvency II.

The Group and its subsidiaries have complied with externally-imposed capital requirements during the year. (The amounts set out in the

following three paragraphs are provisional and unaudited).

The Group monitored its ability to comply with the requirements of Solvency II throughout the year to 31 January 2023, having previously

received approval from the FSC for the Undertaking of Speciﬁc Parameters when applying the standard formula to measure capital

requirements for this business under Solvency II rules. Under Solvency II, AICL remained well capitalised, and at 31 January 2023 available

capital was £98.4m against a Solvency Capital Requirement of £45.6m, giving 216% coverage. As at 31 January 2022, available capital was

£115.1m against a Solvency Capital Requirement of £54.1m, giving 213% coverage.

The Group’s regulated Insurance Broking business is based in the UK and regulated by the FCA. Due to the nature of the business, the capital

requirements are signiﬁcantly less than for the Underwriting business, but the Group is required to comply with the Adequate Resources

requirements of Threshold Condition 2.4 of the FCA Handbook. The Group undertakes a rigorous assessment against the requirements of

this Condition on an annual basis and, as a consequence, calculates and holds an appropriate amount of capital in respect of the Insurance

Broking business. The Minimum Regulatory Capital requirement of this business at 31 January 2023 was £5.7m (2022: £11.7m).

The regulated River Cruise and Travel businesses are required to comply with a main test based on liquidity. The CAA liquidity test is a

requirement to hold at least 70% of advanced customer receipts in cash on the last day of each month. The Group monitors its compliance

with this test on a monthly basis including forward-looking compliance using budgets and forecasts. As at 31 January 2023 and 31 January

2022, the businesses had suﬃcient coverage against this covenant.

36 Share-based payments

The Group has granted a number of diﬀerent equity-based awards to employees and customers which it has determined to be

share-based payments:

a. Share options and Free Shares offer granted at the time of the IPO

•

On 29 May 2014, nil cost options over 13,132,410 shares were granted to certain Directors and employees with no exercise price and

no service or performance vesting conditions. There are no cash settlement alternatives.

•

Eligible customers and employees who acquired their shares under the Customer or Employee Offers in the Prospectus received one

bonus share for every 20 shares they acquired and held continuously for one year to 29 May 2015. As these were bonus shares, there

was no exercise price and no cash settlement alternative.

b. Saga Transformation Plan (

STP

)

•

In July 2022, the Board and shareholders approved the issue of an additional new award called the STP. The STP has a five-year vesting

period and participants receive a 12.5% share in shareholder value (share price plus dividends) created above a £6 per share hurdle over

a five-year performance period commencing from the grant date, subject to continuing employment. For Directors and senior leaders,

the STP will be equity-settled. For other employees, the STP will be settled in cash. There is a cap of £88.0m on the value of awards that

may vest, and the awards have a range of grant dates based on the tranche that each participant falls into.

•

On 5 July 2022, nil cost options were issued under the STP to certain Directors and other senior employees which vest and become

exercisable on the fifth anniversary of the grant date, subject to continuing employment.

c. Restricted Share Plan (

RSP

)

•

The RSP is a discretionary executive share plan under which the Board may grant options over shares in Saga plc.

•

During the year, nil cost options over 2,548,775 shares were issued under the RSP to certain Directors and other senior employees

which vest and become exercisable on the third anniversary of the grant date, subject to continuing employment.

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FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

#### 36 Share-based paymentscontinued

d. Long-term Incentive Plan (

LTIP

)

•

The LTIP is a legacy discretionary executive share plan under which the Board may, within certain limits and subject to applicable

performance conditions, grant options over shares in Saga plc.

•

Up to 31 January 2017, these options are 50% linked to a non-market vesting condition, earnings per share, and 50% linked to a market

vesting condition, total shareholder return (

TSR

).

•

From 1 February 2017 to 31 January 2018, these options were 60% linked to non-market vesting conditions (30% linked to basic earnings

per share and 30% linked to organic earnings per share) and 40% linked to a market vesting condition, TSR.

•

From 1 February 2018, these options were 60% linked to non-market vesting conditions (30% linked to organic earnings per share and

30% linked to return on capital employed (

ROCE

)) and 40% linked to a market vesting condition, TSR.

•

From 1 February 2019, these options are 75% linked to non-market vesting conditions (50% linked to operational and strategic measures

and 25% linked to ROCE) and 25% linked to a market vesting condition, TSR.

e. Deferred Bonus Plan (

DBP

)

•

On 28 April 2022, nil cost options over 345,353 shares were issued under the DBP to the Executive Directors reflecting their deferred

bonus in respect of 2021/22, which vest and become exercisable on the third anniversary of the grant date. Under the DBP scheme,

executives receive two-thirds of the bonus award in cash and one-third in the form of rights to shares of the Company.

f. Employee Free Shares

•

There were no shares awarded during the year. Employee Free Shares are allocated at nil cost and the shares become beneficially owned

over a three-year period from allocation, subject to continuing service.

Each employee share option converts into one ordinary share of the Company on exercise. No amounts are paid or payable by the recipient

on receipt of the option. The options carry neither rights to dividends nor voting rights. Options may be exercised at any time from the date

of vesting to the date of their expiry. With the exception of share options granted at the time of the IPO, if an employee ceases to be employed

by the Group, the option rights will be forfeited, except in limited circumstances that are approved by the Board on a case-by-case basis.

The table below summarises the movements in the number of share options outstanding for the Group and their weighted average

exercise price:

IPO options

RSP

LTIP

DBP

STP

Employee

Free

Shares

Total

At 1 February 2022

8,437

1,362,338

618,203

365,502

–

560,566

2,915,046

Granted

–

2,548,775

–

345,353

–

–

2,894,128

Forfeited

–

(59,184)

(545,236)

–

–

(28,065)

(632,485)

Exercised

(1,117)

–

(9,402)

–

–

(40,453)

(50,972)

At 31 January 2023

7,320

3,851,929

63,565

710,855

–

492,048

5,125,717

Exercise price

£nil

£nil

£nil

£nil

£nil

£nil

£nil

Exercisable at 31 January 2023

7,320

–

63,565

33,094

–

114,464

218,443

Average remaining contractual life

–

1.9 years

–

1.5 years

4.4 years

1.0 years

1.7 years

Average fair value at grant

£27.75

£2.11

£9.84

£3.26

n/a

£5.80

£2.75

The average fair values at grant date have been restated to reﬂect the impact of the share consolidation on 13 October 2020.

The weighted average share price at the date of exercise for share options exercised during the year ended 31 January 2023 was £1.48

(2022: £3.85).

The following information is relevant in the determination of the fair value of options granted during the year under the equity-settled and

cash-settled share-based remuneration schemes operated by the Group.

RSP

DBP

Model used

Black-Scholes

Black-Scholes

Expected life of share option

3 years

3 years

Weighted average share price

£1.55

£2.43

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Strategic report

Financial statements

Additional information

Governance

As at 31 January 2023, the Group did not hold any liability in relation to cash-settled share-based remuneration that had vested by the end

of the year.

As only limited historical data for the Group’s share price is available, the Group estimated the Company’s share price volatility as an average

of the volatilities of its TSR comparator group over a historical period commensurate with the expected life of the award immediately prior

to the date of the grant for awards under the RSP, DBP and Employee Free Share scheme.

For awards under the new STP scheme, approved in July 2022, a volatility assumption of 31% has been employed, calculated based on volatility

in Saga plc’s historical share price in the ﬁve years to 31 December 2019. This time period was selected to strip out the impact of the COVID-19

pandemic, which has had a signiﬁcant impact on Saga’s business since the beginning of 2020. The impacts on the share price of proﬁt warnings

in December 2019 and April 2019 have also been excluded from the calculation.

The total amount charged to the income statement in the year ended 31 January 2023 is £3.9m (2022: £3.4m). This has been charged to

administrative and selling expenses.

The Group did not enter into any share-based payment transactions with parties other than employees during the current period.

37 Commitments and contingencies

a) Lease commitments

The Group leases various river cruise ships, oﬃces, warehouses, equipment and vehicles. The contract lengths of the leases vary considerably

and may include extension or termination options. Where it is reasonably certain that an extension option will be triggered in a contract, lease

payments to be made in respect of the option are included in the measurement of the lease liability. Future minimum lease payments under

lease contracts, together with the present values of the net minimum lease payments, are as follows:

2023

£m

2022

£m

Within one year

11.5

5.4

Between one and five years

15.4

19.5

After five years

11.1

18.0

Total minimum lease payments

38.0

42.9

Less amounts representing finance charges

(5.4)

(7.6)

Present value of minimum lease payments

32.6

35.3

As at 31 January 2023, the value of lease liabilities contracted for, but not provided for, in the ﬁnancial statements in respect of right-of-use

assets amounted to £nil (2022: £42.5m). At 31 January 2022, these lease commitments related to the river cruise vessel, Spirit of the Danube

which has been recognised within right-of-use assets (Note 18) during the year to 31 January 2023.

During the year ended 31 January 2023, management reviewed the allocation of costs under its river cruise charter agreements. As a

consequence, a proportion of costs previously included as lease costs for Spirit of the Rhine were reassessed as costs of ongoing service

provision. Accordingly, the right-of-use asset and liability relating to this ship have been adjusted in the current year, reﬂecting a prospective

change in estimate as required under IAS 8. For Spirit of the Danube, a similar treatment has been applied. Please refer to Note 18 for

further detail.

b) Commitments

As at 31 January 2023, the capital amount contracted for, but not provided for, in the ﬁnancial statements in respect of property, plant and

equipment, amounted to £nil (2022: £nil).

c) Contingent liabilities

The CAA and ABTA regulate the Group’s River Cruise and Travel businesses. ABTA requires the Group to put in place bonds to provide

customer protection. At 31 January 2023, the Group had £28.4m (2022: £19.4m) of Ocean Cruise and Travel related bonds in place.

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Notes to the consolidated ﬁnancial statements continued

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FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

#### 38 Assets held for sale

At the end of the year ended 31 January 2021, the Group made the decision to initiate an active programme to locate buyers for a number of

its freehold properties. At the point of reclassiﬁcation to held for sale, the carrying values of £16.9m were considered to be equal to, or below,

fair value less costs to sell and hence no revaluation at the point of reclassiﬁcation was required.

During the year ended 31 January 2022, the Group disposed of a property reclassiﬁed from property, plant and equipment to held for sale in

the period. Cash consideration received (net of transaction costs) was £10.2m and the carrying value of the property at the date of disposal

was £3.0m. Proﬁt arising on disposal was £7.2m.

In addition, during the year ended 31 January 2022, the Group declassiﬁed one of the properties from held for sale back to property, plant and

equipment, since it was no longer being actively marketed for disposal. The carrying value of this property as at 31 January 2021 was £3.0m.

Management conducted impairment reviews of the freehold property assets held for sale as at 31 January 2022 and 31 January 2023.

In relation to these freehold properties, value-in-use continued to be negligible and so the Group obtained updated market valuations to

determine the fair value of each building. The outcome of these impairment reviews concluded that net impairment charges totalling £1.2m

(2022: £1.0m) should be recognised against the Group’s property assets held for sale as at 31 January 2023 and 31 January 2022

respectively.

At the end of the year ended 31 January 2023, the Group made the decision to initiate an active programme to locate buyers for a further two

of its freehold properties and one of its long leasehold properties. The Group also reclassiﬁed to held for sale the related ﬁxtures and ﬁttings

associated with one of these freehold properties. At the point of reclassiﬁcation to held for sale, the carrying values of £15.9m for the

properties and £3.6m for the related ﬁxtures and ﬁttings, total £19.5m, were considered to be equal to, or below, fair value less costs to sell

and hence no revaluation at the point of reclassiﬁcation was required. These properties are being actively marketed and the disposals are

expected to be completed within 12 months of the end of the ﬁnancial year.

As at 31 January 2023, the carrying values of the properties classiﬁed as held for sale, totalling £31.2m, are representative of either each

property’s fair value or historic cost less accumulated depreciation and any impairment charges to date, whichever is lower.

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Financial statements

Additional information

Governance

39 Subsidiaries

The entities listed below are subsidiaries of the Company or Group. All of the undertakings are wholly owned and included within the

consolidated ﬁnancial statements. The registered oﬃce address for all entities registered in England is Enbrook Park, Sandgate, Folkestone,

Kent CT20 3SE, United Kingdom. The registered oﬃce address of Acromas Insurance Company Limited is 57/63 Line Wall Road, Gibraltar.

The registered oﬃce address of Saga Cruises GmbH is Industriegebiet Süd, 26871, Papenburg, Niedersachsen, Germany. The registered

oﬃce address of Saﬀron Maritime Limited is Aspire Corporate Services Limited, PO Box 191, Elizabeth House, Ruettes Brayes, St Peter Port,

Guernsey, GY1 4HW.

Company name

Country of registration

Nature of business

Saga Personal Finance Limited

England

Delivery of regulated investment products

Saga Services Limited

England

Regulated Insurance broking

Acromas Insurance Company Limited

Gibraltar

Insurance underwriting

CHMC Limited

9

England

Motor accident management

PEC Services Limited

9

England

Repairer of automotive vehicles

ST&H Limited

England

Tour operating

Titan Transport (UK) Limited

England

Dormant company

Saga Travel Group (UK) Limited (formerly Titan Travel (UK) Limited)

England

Tour operating

Saga Travel Group Limited (formerly Titan Travel Group Limited)

England

Tour operating

Titan Transport Limited

England

Tour operating

Saga Cruises Limited

England

Cruising

Saga Cruises IV Limited

England

Cruising

Saga Cruises V Limited

England

Cruising

Saga Cruises VI Limited

England

Cruising

Saga Cruises GmbH

Germany

Cruising

Saga Crewing Services Limited

9

England

Cruising

Saffron Maritime Limited

Guernsey

Cruising

CustomerKNECT Limited

9

(formerly MetroMail Limited)

England

Mailing house

Saga Mid Co Limited

England

Debt service provider

Saga Publishing Limited

9

England

Publishing

Saga Membership Limited

9

England

Customer loyalty scheme

The Big Window Consulting Limited

9

England

Research and insight analysis

CHMC Holdings Limited

England

Dormant holding company

ST&H Group Limited

England

Holding company

Saga Leisure Limited

England

Dormant holding company

Saga Group Limited

England

Provision of administrative function

for central costs

Confident Services Limited

England

Dormant company

Saga Healthcare Limited

England

Dormant company

Saga Radio (North West) Limited

England

Dormant company

9

These subsidiaries will take advantage of the audit exemption set out within section 479A of the Companies Act 2006 for the year ended 31 January 2023. As required,

Saga plc, the ultimate parent undertaking and controlling party of the Group, guarantees all outstanding liabilities to which these subsidiary companies are subject at

the end of the financial year, until they are satisfied in full. This is in accordance with Section 479C of the Companies Act 2006. The guarantee is enforceable against

Saga plc as the ultimate parent undertaking, by any person to whom the subsidiary companies listed above are liable in respect of those liabilities.

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Notes to the consolidated ﬁnancial statements continued

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Annual Report and Accounts 2023

FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

40 Related party transactions

There were no related party transactions in the year ended 31 January 2023.

A working capital facility of £10.0m, agreed with Sir Roger De Haan, the Non-Executive Chairman of Saga plc, to fund the short-term liquidity

needs of the Cruise business was cancelled in July 2021.

As set out in Note 30, on 3 April 2023, the Company entered into a forward starting loan facility agreement with Sir Roger De Haan,

commencing on 1 January 2024, under which the Company may draw down up to £50m with 30 days’ notice to support liquidity needs and

speciﬁcally the repayment of £150m bonds maturing in May 2024. The facility is provided on an arm’s length basis and is guaranteed by Saga

plc, Saga Midco and Saga Services Limited. Interest will accrue on the facility at the rate of 10% and is payable on the last day of the period of

the loan. The facility matures on 30 June 2025, at which point any outstanding amounts, including interest, must be repaid. The facility is

subject to a 2% arrangement fee, payable on entering into the arrangement. A draw down fee of 2% on any amount drawn down under the

facility is payable on the drawing date; and milestone fees of 2% on any uncancelled amount of the facility become payable on 31 March 2024

and 31 December 2024 respectively. The facility would automatically terminate on the completed sale of AICL.

41 Events after the reporting period

After the year end, the Group concluded discussions with its Cruise lenders in respect of the covenant restrictions attaching to its two ship

debt facilities (Note 30). Lenders have agreed to a waiver of the EBITDA to debt repayment covenant ratio for the 31 July 2023 testing date.

Also since 31 January, the Company has agreed a £50m loan facility with Sir Roger De Haan, to commence on 1 January 2024, details of which

are set out in Note 40 above.

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Financial statements

Additional information

Governance

Company ﬁnancial statements of Saga plc

Balance sheet

Note

2023

£m

2022

£m

Fixed assets

Investment in subsidiaries

2

167.3

552.3

Current assets

Debtors – amounts falling due after more than one year

3

521.3

501.8

Debtors – amounts falling due within one year

3

3.3

3.0

Cash and short-term deposits

–

38.0

524.6

542.8

Creditors – amounts falling due within one year

4

(2.9)

(3.9)

Net current assets

521.7

538.9

Creditors – amounts falling due after more than one year

5

(397.2)

(396.2)

Net assets

291.8

695.0

Capital and reserves

Called up share capital

6

21.1

21.1

Share premium account

648.3

648.3

Retained (deficit)/earnings

(386.6)

18.1

Share-based payment reserve

9.0

7.5

Total shareholders’ funds

291.8

695.0

The Company has not presented its own proﬁt and loss account as permitted by section 408(3) of the Companies Act 2006 (the

Act

).

The loss included in the ﬁnancial statements of the Company, determined in accordance with the Act, was £407.1m (2022: £21.9m).

Company number: 08804263

The Notes on pages 205-208 form an integral part of these ﬁnancial statements.

Signed for and on behalf of the Board on 17 April 2023 by

E A Sutherland

J B Quin

Group Chief Executive Oﬃcer

Group Chief Financial Oﬃcer

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204

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FINANCIAL STATEMENTS

Company ﬁnancial statements of Saga plc

Statement of changes in equity

Called up

share

capital

£m

Share

premium

account

£m

Retained

earnings/

(deficit)

£m

Share-based

payment

reserve

£m

Total

equity

£m

At 1 February 2021

21.0

648.3

38.2

5.9

713.4

Loss for the financial year

–

–

(21.9)

–

(21.9)

Issue of share capital (Note 6)

0.1

–

–

–

0.1

Share-based payment charge

–

–

–

3.4

3.4

Transfer upon vesting of share options

–

–

1.8

(1.8)

–

At 31 January 2022

21.1

648.3

18.1

7.5

695.0

Loss for the financial year

–

–

(407.1)

–

(407.1)

Share-based payment charge

–

–

–

3.9

3.9

Transfer upon vesting of share options

–

–

2.4

(2.4)

–

At 31 January 2023

21.1

648.3

(386.6)

9.0

291.8

The Notes on pages 205-208 form an integral part of these ﬁnancial statements.

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Financial statements

Additional information

Governance

Notes to the Company ﬁnancial statements

#### 1.1 Accounting policies

a) Accounting convention

These ﬁnancial statements were prepared in accordance with

Financial Reporting Standard 101 ‘Reduced Disclosure Framework’

(

FRS 101

).

In preparing these ﬁnancial statements, the Company applies

the recognition, measurement and disclosure requirements of

UK-adopted international accounting standards, but makes

amendments where necessary in order to comply with Companies

Act 2006 (the

Act

) and has set out below where advantage of the

FRS 101 disclosure exemptions has been taken.

The ﬁnancial statements are prepared under the historical cost

convention, as modiﬁed by derivative ﬁnancial assets and ﬁnancial

liabilities measured at fair value through proﬁt or loss, and in

accordance with the Act, and are prepared on a going concern basis

(please refer to Note 2.1 of the Saga plc consolidated accounts on

pages 143-144 for an assessment of the going concern basis for the

Group and the Company).

The Company’s ﬁnancial statements are presented in sterling

and all values are rounded to the nearest hundred thousand (£m)

except when otherwise indicated.

The accounting policies which follow set out those policies which

apply in preparing the ﬁnancial statements for the year ended

31 January 2023.

The Company has taken advantage of the following disclosure

exemptions under FRS 101:

•

The requirements of International Financial Reporting Standard

(

IFRS

) 7 ‘Financial Instruments: Disclosures’.

•

The requirement in paragraph 38 of International Accounting

Standard (

IAS

) 1 ‘Presentation of Financial Statements’ to present

comparative information in respect of paragraph 79(a)(iv) of IAS 1.

•

The requirements of paragraphs 10(d), 10(f), 16, 38A,

38B-D, 40A-D, 111 and 134-136 of IAS 1 ‘Presentation of

Financial Statements’.

•

The requirements of IAS 7 ‘Statement of Cash Flows’.

•

The requirements of paragraphs 30 and 31 of IAS 8 ‘Accounting

Policies, Changes in Accounting Estimates and Errors’.

•

The requirements of paragraphs 17 and 18A of IAS 24 ‘Related

Party Disclosures’.

•

The requirements in IAS 24 ‘Related Party Disclosures’ to disclose

related party transactions entered into between two or more

members of a group, provided that any subsidiary which is a

party to the transaction is wholly owned by such a member.

•

The requirements of paragraphs 45(b) and 46-52 of IFRS 2

‘Share-based Payment’.

b) Investments in subsidiaries

Investments in subsidiaries are accounted for at cost less a

provision for impairment and are reviewed for impairment when

events or changes in circumstances indicate the carrying value

may not be recoverable.

c) Debtors

Trade and other debtors are initially recognised at fair value and,

where the time value of money is material, subsequently measured

at amortised cost using the eﬀective interest rate (

EIR

) method.

Provision for impairment is made using the simpliﬁed approach set

out in IFRS 9, whereby no credit loss allowance is recognised on initial

recognition, and then at each subsequent reporting date the loss

allowance will be the present value of the expected cash ﬂow shortfalls

over the remaining life of the debtors (i.e. lifetime expected credit

losses (

ECLs

)). Balances are written oﬀ when the probability of

recovery is assessed as being remote.

Amounts due from Group undertakings are classiﬁed as debtors.

They have no ﬁxed date of payment and are payable on demand.

The amounts due from Group undertakings are disclosed at

amortised cost.

d) Deferred tax

Deferred tax is provided on temporary diﬀerences between the tax

bases of assets and liabilities and their carrying amounts for ﬁnancial

reporting purposes at the reporting date.

Deferred tax liabilities are recognised for all taxable temporary

diﬀerences and deferred tax assets are recognised to the extent that

it is probable that taxable proﬁt will be available against which the

deductible temporary diﬀerences, and the carry forward of unused

tax credits and unused tax losses, can be utilised.

The carrying amount of deferred tax assets is reviewed at each

reporting date and reduced to the extent that it is no longer probable

that suﬃcient taxable proﬁt will be available to allow all or part of the

deferred tax asset to be utilised. Unrecognised deferred tax assets

are reassessed at each reporting date and are recognised to the

extent that it has become probable that future taxable proﬁts will

allow the deferred tax asset to be recovered.

Deferred tax assets and liabilities are measured at the tax rates that

are expected to apply in the year when the asset is realised or the

liability is settled, based on tax rates (and tax laws) that have been

enacted or substantively enacted at the reporting date. Deferred

tax is charged or credited in the income statement, except when it

relates to items charged or credited in other comprehensive income

(

OCI

), in which case the deferred tax is dealt with in OCI.

Deferred tax assets and deferred tax liabilities are oﬀset if a legally

enforceable right exists to set oﬀ current tax assets against current

tax liabilities and the deferred taxes relate to the same taxable entity

and the same taxation authority.

e) Share-based payments

The Company provides beneﬁts to employees (including Directors)

of Saga plc and its subsidiary undertakings, in the form of share-based

payment transactions, whereby employees render services as

consideration for equity instruments (equity-settled transactions).

The cost of equity-settled transactions is measured by reference to

the fair value on the grant date and is recognised as an expense over

the relevant vesting period, ending on the date on which the employee

becomes fully entitled to the award.

Fair values of share-based payment transactions are calculated

using Black-Scholes and Monte Carlo modelling techniques.

In valuing equity-settled transactions, assessment is made

of any vesting conditions to categorise these into market

performance conditions, non-market performance conditions

and service conditions.

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Notes to the Company ﬁnancial statements continued

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FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

#### 1.1 Accounting policiescontinued

Where the equity-settled transactions have market performance

conditions (that is, performance which is directly or indirectly linked

to the share price), the fair value of the award is assessed at the time

of grant and is not changed, regardless of the actual level of vesting

achieved, except where the employee ceases to be employed prior

to the vesting date.

For service conditions and non-market performance conditions,

the fair value of the award is assessed at the time of grant and is

reassessed at each reporting date to reﬂect updated expectations

for the level of vesting. No expense is recognised for awards that

ultimately do not vest.

At each reporting date prior to vesting, the cumulative expense is

calculated, representing the extent to which the vesting period has

expired and, in the case of non-market conditions, the best estimate

of the number of equity instruments that will ultimately vest or, in the

case of instruments subject to market conditions, the fair value on

grant adjusted only for leavers. The movement in the cumulative

expense since the previous reporting date is recognised in the

income statement, with the corresponding increase in share-based

payments reserve.

Upon vesting of an equity instrument, the cumulative cost in the

share-based payments reserve is reclassiﬁed to reserves.

f) Financial instruments

i) Financial assets

On initial recognition, a ﬁnancial asset is classiﬁed as either amortised

cost, fair value through other comprehensive income (

FVOCI

) or fair

value through proﬁt and loss (

FVTPL

). The classiﬁcation of ﬁnancial

assets is based on the business model in which a ﬁnancial asset is

managed, and its contractual cash ﬂow characteristics.

The Company measures all ﬁnancial assets at fair value at each

reporting date, other than those instruments measured at

amortised cost.

The Company’s ﬁnancial assets at amortised cost include amounts

due from Group undertakings. The Company does not hold any

ﬁnancial assets classiﬁed as FVOCI or FVTPL.

Financial assets at amortised cost

Initial recognition and measurement

A ﬁnancial asset is classiﬁed at amortised cost if it meets both of the

following conditions and is not elected to be designated as FVTPL:

•

It is held within a business model whose objective is to hold assets

to collect contractual cash flows.

•

Its contractual terms give rise on specified dates to cash flows

that are solely payments of principal and interest on the principal

amount outstanding.

Subsequent measurement

These assets are subsequently measured at amortised cost using

the EIR method. The amortised cost is reduced by impairment losses

(see (ii) below). Impairment losses are recognised in proﬁt or loss as

they are incurred. Any gain or loss on derecognition is recognised

in proﬁt or loss immediately.

Derecognition

A ﬁnancial asset is derecognised when the rights to receive cash

ﬂows from the asset have expired or when the Company has

transferred substantially all the risks and rewards relating to

the asset to a third party.

ii) Impairment of financial assets

The ECL impairment model applies to ﬁnancial assets measured

at amortised cost and debt investments at FVOCI.

The Company measures loss allowances at an amount equal to

12-month ECLs, except for trade receivables and contract assets

that result from transactions within the scope of IFRS 15.

When determining whether the credit risk of a ﬁnancial asset has

increased signiﬁcantly since initial recognition and when estimating

ECLs, the Company considers reasonable and supportable

information that is relevant and available without undue cost or

eﬀort. This includes both quantitative and qualitative information and

analysis, based on the Company’s historical experience and informed

credit assessment and including forward-looking information.

Measurement of ECLs

ECLs are measured as a probability-weighted estimate of credit

losses. Credit losses are measured as the probability of default in

conjunction with the present value of the Group’s exposure. Loss

allowances for ECLs on ﬁnancial assets measured at amortised cost

are deducted from the gross carrying amount of the assets, with a

corresponding charge to the income statement.

iii) Financial liabilities

Initial recognition and measurement

All ﬁnancial liabilities are classiﬁed as ﬁnancial liabilities at amortised

cost on initial recognition.

All ﬁnancial liabilities are recognised initially at fair value and,

in the case of loans and borrowings, net of directly attributable

transaction costs.

The Company’s ﬁnancial liabilities comprise loans and borrowings.

Subsequent measurement

After initial recognition, interest-bearing loans and borrowings and

other payables are subsequently measured at amortised cost using

the EIR method. Amortised cost is calculated by taking into account

any discount or premium on acquisition and fees or costs that are an

integral part of the EIR. The EIR amortisation is included in ﬁnance

costs in the income statement.

Derecognition

A ﬁnancial liability is derecognised when the obligation under the

liability is discharged or cancelled or expires.

When an existing ﬁnancial liability is replaced by another from the

same lender on substantially diﬀerent terms, or the terms of an

existing liability are substantially modiﬁed, such an exchange or

modiﬁcation is treated as a derecognition of the original liability and

the recognition of a new liability. The diﬀerence in the respective

carrying amounts is recognised in the income statement.

g) Audit remuneration

Amounts receivable by the Company’s auditor and its associates

in respect of services to the Company and its associates, other than

the audit of the Company’s ﬁnancial statements, have not been

disclosed as the information is required instead to be disclosed on

a consolidated basis in the consolidated ﬁnancial statements.

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Saga plc

Annual Report and Accounts 2023

207

Strategic report

Financial statements

Additional information

Governance

#### 1.2 Significant accounting judgements, estimates and assumptions

The preparation of ﬁnancial statements requires the Company to select accounting policies and make estimates and assumptions that aﬀect

items reported in the primary Company ﬁnancial statements and Notes to the Company ﬁnancial statements.

Significant estimates

All estimates are based on management’s knowledge of current facts and circumstances, assumptions based on that knowledge and

predictions of future events and actions. Actual results may therefore diﬀer from those estimates.

The table below sets out those items the Company considers susceptible to changes in critical estimates and assumptions together with the

relevant accounting policy.

Acc. policy

Items involving estimation

Sources of estimation uncertainty

1.1b

Investment in subsidiaries

impairment testing

The Company determines whether investment in subsidiaries needs to be impaired when indicators

of impairment exist. This requires an estimation of the value-in-use of the subsidiaries owned by the

Company. The value-in-use calculation requires the Company to estimate the future cash flows

expected to arise from the subsidiaries, discounted at a suitably risk-adjusted rate in order to

calculate present value.

Sensitivity analysis has been undertaken to determine the effect of changing the discount rate,

the terminal value and EBITDA multiple on the present value calculation, which is shown in

Note 2 below.

#### 2 Investment in subsidiaries

£m

Cost

At 1 February 2021

4,132.7

At 31 January 2022 and 31 January 2023

4,132.7

Amounts provided for

At 1 February 2021 and 31 January 2022

3,580.4

Amounts provided in the year

385.0

At 31 January 2022 and 31 January 2023

3,965.4

Net book value

At 31 January 2023

167.3

At 31 January 2022

552.3

See Note 39 to the consolidated ﬁnancial statements for a list of the Company’s investments.

The net assets of the Company were in excess of its market capitalisation at 31 January 2023, thus constituting an indicator of impairment.

An impairment assessment was therefore performed in which the recoverable amount of the investment was compared to its carrying value.

The recoverable amount of the Company’s investment in subsidiaries has been determined based on a sum-of-the-parts valuation, by deriving

a value-in-use for each of the Group’s businesses, using discounted cash ﬂow projections from the Group’s Board-approved ﬁve-year plan to

2027/28 for certain parts of the business, and EBITDA multiples to estimate the present value of future dividend streams for other subsidiaries.

For the discounted cash ﬂow projections, a terminal value has been calculated using the Gordon Growth Model based on the ﬁfth year of

those projections and an annual growth rate of 2.0% (2022: 2.0%) as the expected long-term average nominal growth rate of the UK

economy. The cash ﬂows have then been discounted to present value using a suitably risk-adjusted nominal discount rate relevant to each of

the segments. As at 31 January 2023, the range of pre-tax discount rates used was 13.0% to 14.7% (2022: 9.9% to 11.7%). As per IAS 36.44,

incremental cash ﬂows directly attributable to growth initiatives not yet enacted at the balance sheet date have been removed for the purpose

of the value-in-use calculation.

In the current year, the recoverable amount when compared against the carrying value of the investment in subsidiaries resulted in a deﬁcit

of £385.0m, therefore management considered it necessary to impair the investment in subsidiaries balance by this amount.

The deﬁcit calculated is most sensitive to the EBITDA multiple, the discount rate, and the terminal growth rate assumed. A quantitative

sensitivity analysis for each of these as at 31 January 2023 and its impact on the headroom/(deﬁcit) against the carrying value of investment

in subsidiaries is as follows:

EBITDA multiple

Pre-tax discount rate

Terminal growth rate

+1x

£m

–1x

£m

+1.0ppt

£m

–1.0ppt

£m

+1.0ppt

£m

–1.0ppt

£m

Impact

86.6

(86.6)

(34.9)

42.8

41.2

(32.6)

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Notes to the Company ﬁnancial statements continued

208

Saga plc

Annual Report and Accounts 2023

FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

#### 3 Debtors

2023

£m

2022

£m

Amounts falling due after more than one year

Amounts due from Group undertakings

521.3

501.8

521.3

501.8

2023

£m

2022

£m

Amounts falling due within one year

Deferred tax asset

2.0

1.7

Other debtors

1.3

1.3

3.3

3.0

For amounts due from Group undertakings, the expected credit losses are considered to be immaterial.

#### 4 Creditors – amounts falling due in less than one year

2023

£m

2022

£m

Other creditors

1.1

2.0

Accrued interest payable

1.8

1.9

2.9

3.9

#### 5 Creditors – amounts falling due in more than one year

2023

£m

2022

£m

Bonds

400.0

400.0

Unamortised issue costs

(2.8)

(3.8)

397.2

396.2

Please refer to Note 30 of the Saga plc consolidated accounts on pages 193-194 for further details relating to the bonds.

#### 6 Called up share capital

Ordinary shares

Number

Nominal

value

£

Value

£m

Allotted, called up and fully paid

At 1 February 2021

140,102,227

0.15

21.0

Issue of shares – 12 November 2021

235,044

0.15

0.1

At 31 January 2022 and 31 January 2023

140,337,271

0.15

21.1

On 12 November 2021, Saga plc issued 235,044 new ordinary shares of 15p each, with a value of £0.1m, for transfer into an Employee Beneﬁt

Trust to satisfy employee incentive arrangements.

#### 7 Commitments

The Company has provided guarantees for the Group’s bonds, ship debt, RCF and bank overdraft (please refer to Notes 25 and 30 of the

Saga plc consolidated accounts on pages 185, and 193-194).

![]()

The Group uses a number of Alternative Performance Measures

(

APMs

), which are not required or commonly reported under

International Financial Reporting Standards, the Generally Accepted

Accounting Principles (

GAAP

) under which the Group prepares its

ﬁnancial statements, but which are used by the Group to help the

user of the accounts better understand the ﬁnancial performance

and position of the business.

Deﬁnitions for the primary APMs used in this report are set out below.

APMs are usually derived from ﬁnancial statement line items and are

calculated using consistent accounting policies to those applied in

the ﬁnancial statements, unless otherwise stated. APMs may not

necessarily be deﬁned in a consistent manner to similar APMs

used by the Group’s competitors. They should be considered as

a supplement to, rather than a substitute for, GAAP measures.

Underlying Profit/(Loss) Before Tax

Underlying Proﬁt/(Loss) Before Tax represents the loss before

tax excluding unrealised fair value gains and losses on derivatives,

the net proﬁt on disposal of assets, impairment of the carrying value

of assets including goodwill, the charge on closure of the deﬁned

beneﬁt pension scheme, foreign exchange movements on river

cruise ship leases, costs incurred for the ship debt holiday, costs

in relation to the acquisition of The Big Window Consulting Limited

(the

Big Window

), the International Financial Reporting Standard

(

IFRS

) 16 lease accounting adjustment on river cruise vessels and

restructuring costs. It is reconciled to statutory loss before tax

within the Group Chief Financial Oﬃcer’s Review on page 45.

This measure is the Group’s key performance indicator and is useful

for presenting the Group’s underlying trading performance, as it

excludes non-cash technical accounting adjustments and one-oﬀ

ﬁnancial impacts that are not expected to recur.

Trading EBITDA/Adjusted Trading EBITDA

Trading EBITDA is deﬁned as earnings before interest payable, tax,

depreciation and amortisation, and excludes the IAS 19R pension

charge, exceptional costs and impairments. Adjusted Trading

EBITDA also excludes the impact of IFRS 16 leases and the Trading

EBITDA relating to the two ocean cruise ships, Spirit of Discovery and

Spirit of Adventure in line with the covenant on the Group’s revolving

credit facility (

RCF

). It is reconciled to Underlying Proﬁt/(Loss)

Before Tax within the Group Chief Financial Oﬃcer’s Review on

page 56. Underlying Proﬁt/(Loss) Before Tax is reconciled to

statutory loss before tax within the Group Chief Financial

Oﬃcer’s Review on page 45.

This measure is linked to the covenant on the Group’s RCF, being the

denominator in the Group’s leverage ratio calculation.

Underlying Basic Earnings/(Loss) Per Share

Underlying Basic Earnings/(Loss) Per Share represents basic loss per

share excluding the post-tax eﬀect of unrealised fair value gains and

losses on derivatives, the net proﬁt on disposal of assets, impairment

of the carrying value of assets including goodwill, the charge on the

closure of the deﬁned beneﬁt pension scheme, foreign exchange gains

on river cruise ship leases, costs incurred for the ship debt holiday,

costs in relation to the acquisition of the Big Window, the IFRS 16 lease

accounting adjustment on river cruise vessels and restructuring

costs. This measure is reconciled to the statutory basic loss per

share in Note 12 to the accounts on page 167.

This measure is linked to the Group’s key performance indicator

Underlying Proﬁt/(Loss) Before Tax and represents what

management consider to be the underlying shareholder value

generated in the year.

Available Cash

Available Cash represents cash held by subsidiaries within the Group

that is not subject to regulatory restrictions, net of any overdrafts

held by those subsidiaries. This measure is reconciled to the statutory

measure of cash in Note 25 to the accounts on page 185.

Available Operating Cash Flow

Available Operating Cash Flow is net cash ﬂow from operating

activities after capital expenditure but before tax, interest paid,

restructuring costs, proceeds from business and property disposals

and other non-trading items, which is available to be used by the

Group as it chooses and is not subject to regulatory restriction.

It is reconciled to statutory net cash ﬂow from operating activities

within the Group Chief Financial Oﬃcer’s Review on page 56.

Net Debt

Net Debt is the sum of the carrying values of the Group’s debt facilities

less the amount of Available Cash it holds and is analysed further

within the Group Chief Financial Oﬃcer’s Review on page 59.

Adjusted Net Debt

Adjusted Net Debt is the sum of the carrying values of the Group’s

debt facilities less the amount of Available Cash it holds but excludes

the ship debt and the Cruise business Available Cash. It is linked to the

covenant on the Group’s RCF, being the numerator in the Group’s

leverage ratio calculation, and is analysed further within the Group

Chief Financial Oﬃcer’s Review on page 59.

Saga plc

Annual Report and Accounts 2023

209

Strategic report

Financial statements

Additional information

Governance

Alternative Performance Measures Glossary

![]()

ABTA (Association of British Travel Agents)

the trade association

for tour operators and travel agents in the UK

Accident year

the ﬁnancial year in which an insurance loss occurs

Act

the UK Companies Act 2006, as amended from time to time

Add-on

an insurance policy that is actively marketed and sold as an

addition to a core policy

AGM (Annual General Meeting)

to be held at 11.00am on

20 June 2023 at Numis Securities Limited at 45 Gresham Street,

London EC2V 7EH

AICL (Acromas Insurance Company Limited)

the Group’s

Insurance Underwriting business

Annual Bonus Plan

provides an incentive to the Executive Directors,

linked to achievement in delivering goals that are closely aligned with

Saga’s strategy

Annual policy

a 12-month insurance policy with no option to ﬁx the

premium at renewal

APMs (Alternative Performance Measures)

a series of measures

which are not required or commonly reported under accounting

standards but are used by the Group to help the user of the

accounts better understand the ﬁnancial performance and

position of the business

AQR (Audit Quality Review)

inspection of the quality of Saga’s

external audit carried out by the Financial Reporting Council

ATOL (Air Travel Organiser’s Licence)

government-run ﬁnancial

protection scheme operated by the Civil Aviation Authority

Be Well

our new colleague wellbeing brand and proposition

Board

Saga plc Board of Directors

CAA (Civil Aviation Authority)

one of the bodies that regulates the

Group’s Travel business, responsible for the management of the

Air Travel Organiser’s Licence scheme

CDP (formerly known as the Carbon Disclosure Project)

charity

that manages companies’ disclosure of their environmental impacts

CEO (Chief Executive Oﬃcer)

Euan Sutherland for the 2022/23

ﬁnancial year

CFO (Chief Financial Oﬃcer)

James Quin for the 2022/23

ﬁnancial year

CGU (cash generating unit)

group of assets that generate

cash inﬂows

CIIA (Chartered Institute of Internal Auditors)

body representing

internal auditors in the UK

Claims frequency

the number of claims incurred divided by the

number of policies earned in a given period

Claims reserves

accounting provisions that have been set to meet

outstanding insurance claims, incurred but not reported and

associated claims handling costs

Code

the UK Corporate Governance Code published by the UK

Financial Reporting Council setting out guidance in the form of

principles and provisions to address the principal aspects of

corporate governance

Colleague Ambassador

a Saga colleague who represents the voices

and views of peers at our People Committee and Colleague Forums

Colleague Forum

a monthly forum, chaired by a member of the

Executive Leadership Team, enabling colleagues to have their say

Company

Saga plc

COO (Chief Operating Oﬃcer)

Paula Kerrigan for the 2022/23

ﬁnancial year

COR (combined operating ratio)

the ratio of the claims costs

and expenses incurred to underwrite insurance (numerator),

to the revenue earned by Acromas Insurance Company Limited

(denominator) in a given period. Can otherwise be calculated as

the sum of the loss ratio and expense ratio

Core policy

an insurance policy that is actively marketed and sold on

its own, irrespective of any add-ons purchased

CPO (Chief People Oﬃcer)

Jane Storm for the 2022/23 ﬁnancial year

Credit hire and credit repair

the temporary replacement vehicle

services provided by a credit hire organisation in the event of a

non-fault road traﬃc accident

CustomerKNECT

our in-house mailing and printing business

formerly known as MetroMail

DBP (Deferred Bonus Plan)

reward scheme used to incentivise

colleagues over the longer term, ensuring alignment with

Company goals

DE&I (diversity, equity and inclusion)

the agenda under which

Saga is committed to creating an inclusive culture where all

colleagues can bring their full and authentic selves to work

DTRs (Disclosure and Transparency Rules)

rules published by the

Financial Conduct Authority relating to the disclosure of information

by a company listed in the UK

Dual reporting

the quantiﬁcation, and reporting, of Scope 2

greenhouse gas emissions under the location-based method and the

market-based method

Employee Assistance Programme

a service oﬀered by

Saga intended to support colleagues with problems that may

adversely impact their work, health and wellbeing

Earned premium

insurance premiums that are recognised in the

income statement over the period of cover to which the premiums

relate, deferred on a 365

ths

basis

Earnings per share

represents underlying shareholder value

generated in a given period

EBITDA

earnings before interest, tax, depreciation and amortisation

of acquired intangibles, non-trading costs and impairments

ECL (expected credit loss)

impairment model applied to

ﬁnancial assets

EIR (eﬀective interest rate)

method used to calculate interest paid

and payable

ELT (Executive Leadership Team)

the ﬁrst layer of management

below Board level

eNPS (employee net promoter score)

a measure that represents

the willingness of colleagues to recommend Saga to others

EQ (Equiniti)

our share registrar and ﬁrst point of contact for

shareholding-related enquiries

Equity-settled transactions

beneﬁts provided to colleagues in the

form of share-based payment transactions

ESEF (European Single Electronic Format)

the electronic

reporting format that Saga must use to prepare their annual

ﬁnancial reports

ESG (Environmental, Social and Governance)

central factors in

measuring the sustainability and societal impact of the business

Executive Director

of Saga plc (unless otherwise stated)

Expense ratio

the ratio of expenses incurred to underwrite

insurance (numerator) to the revenue earned by Acromas Insurance

Company Limited (denominator) in a given period

EV (electric vehicles)

the Group’s insurance oﬀering for

electric vehicles

FCA (Financial Conduct Authority)

the independent UK body that

regulates the ﬁnancial services industry, including general insurance

210

Saga plc

Annual Report and Accounts 2023

ADDITIONAL INFORMATION

Glossary

![]()

FRC (Financial Reporting Council)

the independent body that

regulates auditors, accountants and actuaries in the UK

Free Shares

the gift of shares to colleagues to recognise their

contributions towards the Company’s performance

FRS (Financial Reporting Standard)

accounting standards issued

by the International Financial Reporting Standards Foundation

FVOCI (fair value through other comprehensive income)

one of

three classiﬁcation categories for ﬁnancial assets under International

Financial Reporting Standard 9

FVTPL (fair value through proﬁt and loss)

one of three

classiﬁcation categories for ﬁnancial assets under International

Financial Reporting Standard 9

GAAP (Generally Accepted Accounting Principles)

a common set

of accounting principles, standards and procedures issued by the

Financial Accounting Standards Board

GDPR (General Data Protection Regulation)

data protection

regulation introduced in 2018 that applies to most UK businesses,

including Saga

Generation Experience

a term used by Saga referring to people

over 50 in the UK

GHG (greenhouse gas)

a type of gas for which Saga provides annual

reporting on its emissions

GIPP (General Insurance Pricing Practices)

a review into pricing

practices within the UK insurance market conducted by the Financial

Conduct Authority

Gross premium

the premium charged to the customer in respect

of insurance cover

Group

the Saga plc group

Growth plan

Saga’s three-step strategic plan set out in March 2022

GWP (gross written premium)

the total premium charged to

customers for a core insurance product, excluding insurance

premium tax but before the deduction of any outward

reinsurance premiums

Hurdle

the level at which Executive Directors share in the value

created under the Saga Transformation Plan, currently £6.00,

including share price and dividends

IAA (Internal Audit and Assurance)

the Group’s internal audit

and assurance function

IAS (International Accounting Standards)

accounting standards

issued by the International Accounting Standards Committee

IBNR (incurred but not reported)

a claims reserve provided to

meet the estimated cost of claims that have occurred, but have not

yet been reported to the insurer

IFRS (International Financial Reporting Standards)

accounting

standards issued by the International Accounting Standards Board

IPO (Initial Public Oﬀering)

the ﬁrst sale of shares by a previously

unlisted company to investors on a securities exchange

IPT (insurance premium tax)

tax payable on general insurance

premiums in the UK

IR (Investor Relations)

the team responsible for facilitating

communication between Saga plc and its investors

KPI (key performance indicator)

quantiﬁable measure used to

evaluate performance

LDI (liability driven investment)

a type of investment strategy

used by pension funds

Leverage ratio

the ratio of Adjusted Net Debt to Adjusted

Trading EBITDA

LIBOR (London inter-bank oﬀered rate)

benchmark interest

rate estimated from London banks

Listing Rules

a set of mandatory regulations of the Financial

Conduct Authority applicable to a company listed on the London

Stock Exchange

Load factor

the total number of Cruise passengers booked

(numerator) as a proportion of the total cruise ship

capacity (denominator)

Loss ratio

a ratio of the claims costs (numerator) to the net earned

premium (denominator) in a given period

LSE (London Stock Exchange)

the stock exchange upon which

Saga plc is listed

LTIP (Long-term Incentive Plan)

legacy reward scheme used to

incentivise colleagues over the longer term, ensuring alignment with

Company goals

Malus

an arrangement that permits the forfeiture of unvested

remuneration awards in circumstances the Company

considers appropriate

Management Report

the Directors’ Report, together with the

Strategic Report within this document

Master Trust

Saga’s deﬁned contribution pension scheme, operated

by Aviva

Measurement Date

the date on which the value created at the end

of the ﬁve-year performance period is measured under the Saga

Transformation Plan

MMQ (middle market quotation)

the average of the best buying and

selling prices quoted by market makers taken at the close of the

market each day

Net earned premium

earned premium net of any outward earned

reinsurance premium paid

Net premium

the component of gross premium that is charged by

the underwriter for each insurance claim

New business

new insurance policies sold to customers that do not

have an existing policy

NPS (net promoter score)

represents the willingness of customers

to recommend Saga products and services to others

OCI (other comprehensive income)

revenues, expenses, gains and

losses under International Financial Reporting Standards that are

excluded from the income statement

Ogden discount rate

the discount rate set by the relevant

government bodies, the Lord Chancellor and Scottish Ministers,

and used to calculate lump sum awards in bodily injury cases

PAA (premium allocation approach)

Saga’s expected approach

to International Financial Reporting Standard 17 adoption

PBT (proﬁt before tax)

one of the Group’s primary key

performance indicators

People Champion

Eva Eisenschimmel for the 2022/23 ﬁnancial year

People Committee

a monthly forum, chaired by the Chief People

Oﬃcer and attended by Lead Colleague Ambassadors from across

the Group, enabling colleagues to share their thoughts and views

Per diem

the total amount of Cruise revenue earned per guest

per day

PMI (private medical insurance)

one of the products oﬀered within

the Group’s Insurance Broking business

Policies in force

the number of core insurance policies in force at

any given time

Saga plc

Annual Report and Accounts 2023

211

Strategic report

Financial statements

Additional information

Governance

![]()

Glossary continued

PPO (periodic payment order)

a court order prescribing

settlement of an insurance claim through regular payments

Private jet tour

a new escorted tour oﬀering within our

Travel business

PRUs (principal risks and uncertainties)

the most signiﬁcant

risks threatening Saga plc

PwC (PricewaterhouseCoopers)

an advisor that provides

independent consultation advice to the Group

RCF (revolving credit facility)

the facility that Saga has in place

with its lending banks, allowing draw down of funds up to £50m

Real living wage

a pay rate that is independently-calculated, based

on the cost of living and is typically higher than the national

minimum wage

Reinsurance

contractual arrangements where an insurer transfers

part, or all, of the insurance risk written to another insurer, in

exchange for a share of the customer premium

Relationship Agreement

agreement that regulates the relationship

between the Company and Roger De Haan

Restricted Shares

share awards granted annually to Executive

Directors under Saga’s Restricted Share Plan

Risk adjustment

one of the components for measuring the

liability for incurred claims under International Financial Reporting

Standard 17, being an explicit margin above the expected future

cash ﬂows that represents the compensation required for bearing

non-ﬁnancial uncertainty

ROCE (return on capital employed)

a ﬁnancial ratio used as a

performance condition under the legacy Long-term Incentive Plan

RSP (Restricted Share Plan)

share scheme, and corresponding

share awards used to incentivise colleagues over the longer-term,

ensuring alignment with Company goals

Run-oﬀ deviations

diﬀerences between the outstanding claims

provision at the reporting date and the settlements and provisions

in the following year

Saga Cruise

Saga Cruises Limited, Saga Cruises IV Limited, Saga

Cruises V Limited, Saga Cruises VI Limited, Saga Cruises GmbH,

Saga Crewing Services Limited and Saﬀron Maritime Limited

Saga Insight

The Big Window Consulting Limited

Saga Insurance

Saga Services Limited, Acromas Insurance

Company Limited, CHMC Holdings Limited, CHMC Limited and

PEC Services Limited

Saga Media

Saga Publishing Limited

Saga Money

Saga Personal Finance Limited

Saga Travel

ST&H Limited, ST&H Group Limited, Saga Travel Group

Limited, Titan Transport (UK) Limited, Saga Travel Group (UK)

Limited and Titan Transport Limited

Scope 2 Guidance

standardises how corporations measure

emissions from purchased or acquired electricity, steam, heat

and cooling

SDGs (Sustainable Development Goals)

a series of goals adopted

by the United Nations as a universal call to action to end poverty,

protect the planet and ensure that, by 2030, all people enjoy peace

and prosperity

Shareholder Information

annual reports, notices of shareholder

meetings and other documentation that Saga is required to send

to shareholders

Shareholder Reference

a unique reference number issued to

shareholders of Saga plc

Shareview Portfolio

an online portal, accessed via

www.sagashareholder.co.uk that allows shareholders to manage

all aspects of their shareholding in Saga plc

SIP (Share Incentive Plan)

a plan available to all colleagues

allowing them to purchase shares in Saga plc through a monthly

payroll deduction

SLT (Senior Leadership Team)

the second layer of management

below Board level

SMT (Senior Management Team)

the third layer of management

below Board level

Solvency Capital Requirement/Solvency II

insurance regulations

designed to harmonise European Union insurance regulation.

Primarily this concerns the amount of capital that European

insurance companies must hold under a measure of capital and risk

SONIA (Sterling Overnight Index Average)

a replacement for

the London inter-bank oﬀered rate, introduced in the UK in 2021

Speak Up Champion

Gareth Hoskin for the 2022/23 ﬁnancial year

SPF (Saga Personal Finance)

the Group’s Personal Finance Business,

known as Saga Money

SSL (Saga Services Limited)

the Group’s Insurance Broking business

STP (Saga Transformation Plan)

a long-term incentive for

participants to receive a portion of the value created above a

stretching hurdle over a ﬁve-year period

STP Pool

the maximum number of share awards which may vest

under the Saga Transformation Plan, being 12.5% of the value created

above £6.00 of shareholder value

Street pricing adjustment

any adjustment to the net premium

of an insurance policy that is applied during the broking service

Swaps

ﬁxed price contracts used by the Group to manage its

exposure to fuel prices

TCFD (Task Force on Climate-Related Financial Disclosures)

part of the regulatory framework introduced by the Financial Stability

Board to improve and increase reporting on climate-related

ﬁnancial information

tCH

4

tonnes of methane

tCO

2

e

tonnes of carbon dioxide equivalent

tN

2

O

tonnes of nitrous oxide equivalent

Tell Euan About sessions

a communications forum allowing

colleagues to interact with the Group Chief Executive Oﬃcer

the Big Window

known as Saga Insight, a specialist research and

insight business focused on the ageing process

Three-year ﬁxed-price policy

an insurance policy with the option to

ﬁx the premium for three years

Travel passengers

the number of passengers that have travelled on

a Saga or Titan holiday in a given period

Trust (Saga Employee Beneﬁt Trust)

trust established to hold

assets to provide beneﬁts for employees

TSR (total shareholder return)

the theoretical growth in value of a

shareholding over a period, by reference to the beginning and ending

share price, assuming that dividends, including special dividends, are

reinvested to purchase additional units of the equity

Unearned premium

an amount of insurance premium that has been

written but not yet earned

Unmind

a mental health app provided to colleagues as part of our

suite of wellbeing tools

Workplace

Saga’s internal communications platform that keeps

colleagues informed and connected via a single, mobile-ﬁrst channel

Written to earned adjustment

an Insurance Broking accounting

adjustment required under International Financial Reporting

Standard 15 that spreads revenue and associated costs which are

underwritten by the Group over the life of the insurance policy

212

Saga plc

Annual Report and Accounts 2023

ADDITIONAL INFORMATION

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Shareholder information

Media relations advisers

Headland Consultancy

Cannon Green

1 Suﬀolk Lane

London EC4R 0AX

Independent auditors

KPMG LLP

15 Canada Square

Canary Wharf

London E14 5GL

Legal advisers

Herbert Smith Freehills LLP

Exchange House

Primrose Street

London EC2A 2EG

Registrars

Equiniti Group

For shareholder enquiries, please contact:

Equiniti Group

Aspect House

Spencer Road

Lancing

West Sussex BN99 6DA

Shareholder Helpline: +44 (0) 371 384 2640

Calls to freephone numbers will vary by provider. Calls from outside

the UK will be charged at the applicable international rate. Lines are

open 8.30am to 5.30pm, Monday to Friday, excluding public holidays

in England and Wales.

customer@equiniti.com

Information for shareholders

Information for shareholders is provided online as part of the Group’s

corporate website (www.corporate.saga.co.uk/investors).

Registered office

Saga plc

Enbrook Park

Sandgate

Folkestone

Kent CT20 3SE

Registered in England. Company Number: 08804263

Corporate websites

Information made available on the Group’s websites does not, and

is not intended to, form part of this Annual Report and Accounts.

Financial calendar

2023 Annual General Meeting – 20 June 2023

Shareholder information online

The Company will publish annual reports, notices of shareholder

meetings and other documents which we are required to send to

shareholders (

Shareholder Information

) on our website.

Consenting shareholders will be notiﬁed either by post or email, if

preferred, each time the Company publishes Shareholder

Information. This allows us to increase speed of communication,

reduce our impact on the environment and keep costs to a minimum.

Shareholders can change their communication preference via

their Shareview Portfolio which can be accessed on our website

(www.sagashareholder.co.uk) or by contacting Equiniti (

EQ

). In order

to register, a Shareholder Reference is required which can be found

on most communications from EQ.

Shareview Portfolio is free to use, secure, easy to administer and

allows shareholders to elect to receive certain communications

electronically, update their UK bank account details, send general

meeting voting instructions in advance of meetings, keep their

contact details up to date and buy and sell shares easily.

Shareholder fraud

Shareholders are advised to be wary of any unsolicited advice or

oﬀers, whether over the telephone, through the post or by email.

If any such unsolicited communication is received, shareholders

should check that the company, or person, contacting them is

properly authorised by the Financial Conduct Authority (

FCA

) before

getting involved. Fraudsters use persuasive and high-pressure tactics

to lure investors into scams. They may oﬀer to sell shares that turn

out to be worthless or non-existent, or to buy shares at an inﬂated

price in return for an upfront payment. While high proﬁts are

promised, if shares are purchased or sold in this way, individuals may

lose their money. More information can be found on the FCA website

or by calling the FCA Consumer Helpline on 0800 1116768. If a

shareholder has already paid money to share fraudsters, they should

contact Action Fraud on 0300 123 2040.

Advisers

Joint corporate brokers

Investec Bank plc

30 Gresham Street

London EC2V 7QP

Numis Securities Ltd

45 Gresham Street

London EC2V 7BF

Saga plc

Annual Report and Accounts 2023

213

Strategic report

Financial statements

Additional information

Governance

![]()

Forward-looking statements

This Annual Report and Accounts contains certain forward-looking

statements with respect to Saga’s expectations, including strategy,

management objectives, future developments and ﬁnancial position

and performance. These statements are subject to assumptions,

risks and uncertainties, many of which relate to factors that are

beyond Saga’s ability to control and which could cause actual results

and performance to diﬀer materially from those expressed or

implied by these forward-looking statements. Any forward-looking

statements made are based upon the knowledge and information

available to Directors on the date of this Annual Report and Accounts

and are subject to change without notice. Shareholders are cautioned

not to place undue reliance on the forward-looking statements.

Nothing in this Annual Report and Accounts should be construed

as a proﬁt estimate or forecast.

214

Saga plc

Annual Report and Accounts 2023

ADDITIONAL INFORMATION

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This publication is produced by a

CarbonNeutral® company and Carbon

Balanced with World Land Trust.

Balancing is delivered by World Land Trust,

an international conservation charity,

who oﬀset carbon emissions through

the purchase and preservation of high

conservation value land.

Through protecting standing forests,

under threat of clearance, carbon is locked

in that would otherwise be released. These

protected forests are then able to continue

absorbing carbon from the atmosphere,

referred to as REDD (Reduced Emissions

from Deforestation and forest Degradation).

This is now recognised as one of the most

cost-eﬀective and swiftest ways to arrest

the rise in atmospheric CO

2

and global

warming eﬀects. Additional to the carbon

beneﬁts is the ﬂora and fauna this land

preserves, including a number of species

identiﬁed at risk of extinction on the

IUCN Red List of Threatened Species.

CBP00019082504183028

Designed and produced by

Friend

www.friendstudio.com

This report has been printed on Amadeus

Silk which is FSC® certiﬁed and made from

100% Elemental Chlorine Free (ECF) pulp.

The mill and printer are both certiﬁed to

ISO 14001 environmental management

system. The report was printed using

vegetable-based inks by a CarbonNeutral®

printer.

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SAGA PLC

Enbrook Park

Sandgate

Folkestone

Kent

CT20 3SE