
Pets at Home Group Plc Annual Report & Accounts 2023
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Stakeholder engagement ands172 statement
Colleues
11 CEO videos with >8,900 views
Suppliers
360 active suppliers
Charity and Community
£8.2m raised through Pets at Home
Foundation and VIP Lifelines
Customers
7.7m active VIP members
Investors and
Shareholders
222 institutions met
Industry
BRC – We are represented in all
pathways of the BRC net-zero roadmap
BVA – All vets are members of the
British Veterinary Association (BVA)
Key priorities
How we engage with colleagues forms a
critical part of us remaining a great place to
work. It will also be a vital part of us working
towards ensuring everyone has a rewarding,
fulfilling and sustainable career with us.
Understanding how macro trends impact
our colleagues helps ensure our proposition
meets their needs today and in the future.
Key priorities
As we continue to shift perception of
our business to being a complete pet
care provider it is essential that we work
closely with our supply base and develop
and strengthen strategic relationships.
Our suppliers will form a critical part of us
achieving our SBTi near-term and net-zero
targets and a priority this year has been in
continuing to engage with and support them
on their sustainabilityjourneys.
Key priorities
Working closely with the pet rescue sector
and our charity partners has never been
more important. We can only meet their
needs by truly listening and engaging with
them. The pet ownership boom, COVID-19
and economic headwinds have placed
unprecedented pressures on the sector.
Our priority remains steadfast in how we
keep as many pets in loving homes as
possible.
Key priorities
Customers are demanding a highly
personalised shopping experience, and one
that is seamless across channels. If we are
not able to deliver this experience, then
we risk losing both existing and potential
new customers to competitors. Customers
continue to seek flexible and convenient
ways to shop and look after their pets.
Key priorities
As we continue to shift perception of Pets
at Home from a retailer with services to a
complete pet care provider, it remains vitally
important to engage with shareholders and
potential investors alike to explain our unique
business model and articulate the future
strategy. There has been engagement around
specific topics over the course of the year
including our sustainability strategy, capital
allocation and management succession.
Key priorities
The industry bodies influence the regulatory
environment in which our business operates
and lobby on our and our industry's behalf in
critical areas. Maintaining close relationships
means we keep the critical two-way dialogue
going to inform and support positions, be
aware of where policies may impact our
strategies or people and to lobby in areas of
importance, such as sustainability, medicines
or government consultations.
How Pets at Home engages
The Remuneration Committee Chair, Sharon
Flood remains the colleague representative
and she attended colleague listening sessions
in FY23. The Chair spent four days listening
and engaging with colleagues across the
business. A revised senior leadership team
(~130 colleagues) meeting structure was
launched bringing together key decision
makers across the business on a more regular
basis. Our CEO launched her ‘video diaries’
which are shared with all colleagues. 11 have
been released with >8,900 views. We ran a
business wide listening campaign for our
sustainability strategy with all teams invited
to participate. Over 500 teams participated
1000s of ideas submitted as part of our
strategy update. A Joint Venture Council
representing our Joint Venture Partners meets
regularly to discuss strategic, operational, and
clinical matters. It is attended by members of
the Vet Executive Management Team.
How Pets at Home engages
Pets at Home has a relatively stable supplier
base. Strong relationships have been built
over several years and the buying, technical
and innovation teams work closely together
to create unique products for pets and
their owners. Over 95% of food product
purchases and over 50% of accessory
product purchases are from UK and EU-
based suppliers. The sourcing office in Hong
Kong manages the day-to-day relationships
with our supplier partners in this region. We
continued with top-to-top business review
meetings with our priority strategic suppliers
and hosted a supplier conference in
September 2022. Across the year we ensure
there is ample opportunity to ask questions,
raise concerns and discuss opportunity areas.
How Pets at Home engages
The Pets at Home Foundation engages
with the animal rescue sector in the
UK on a regular basis. The team, which
includes a veterinary nurse, have long-
term relationships with the sector and are
familiar with the issues that they face and
the help that they need, which supports the
community strategy. The Foundation sends
out a regular survey to understand what
trends they are seeing in pet relinquishment
and critical areas of concern for the charities.
During FY23 surveys were completed by our
rescue community with over 300 responses.
The Foundation also joined some of the
regular meetings held by the CEOs of the
large national pet rescue and animal welfare
charities. This ongoing engagement with the
charity sector helps us to focus our efforts
where the impact on pet welfare will be
greatest.
How Pets at Home engages
We regularly communicate with our VIP
community through a variety of mediums
such as email, direct mail and the VIP App.
Communications are designed not only
to provide discounts and benefits, but
also to share helpful pet care content and
encourage feedback. We also continue to
conduct regular pulse surveys, with both
existing customers and non-shoppers, to
assess customers’ evolving behaviours and
preferences.
How Pets at Home engages
The CEO, CFO and Investor Relations
team are involved in ongoing interaction
throughout the year via conference calls,
meetings and small round table events.
Atthe AGM all resolutions were passed.
Wehave also reinstated site visits to our pet
care centres and vet practices as part of our
ongoing engagement, as well as attendance
at investor conferences both in the UK and
overseas. A strategy update was hosted
alongside our full year results, featuring
a range of presentations from senior
management. A number of ESG focused
sessions have been held with the Chief
LegalOfficer and ESG Director.
How Pets at Home engages
Through our active membership of the British
Retail Consortium (BRC), we continue to
contribute to various initiatives and working
groups. These include the BRC Climate
Actions Net Zero 2040 Road Map, Diversity
and Inclusion Charter and policy work and
action on the cost-of-living crisis.
The Vet Group maintains close working
relationships with key industry bodies
including the RCVS, the BVA and the Major
Employers Group and relevant pet welfare
bodies. All JVPs and vets are members of the
RCVS and the BVA. We have Practice and
Support Office colleagues who operate at a
senior level in many of the main veterinary
organisations including the BVA, the Society
of Practising Veterinary Surgeons' (SPVS)
Educational Trust and VetSustain.
Key Messages
In a year of transition of senior leadership
it was never more important to listen and
engage with colleagues. The economic
headwinds amplified this and it was essential
colleagues knew we were there for them.
Our engagement survey told us we still have
high levels of colleague engagement and
colleagues felt their wellbeing mattered.
Our diversity and inclusion strategy is
entering its third year and we will now build
on the foundations we have been laying.
Inclusive recruitment will be our primary
focus as we look to build a workforce
that represents the communities where it
operates and where everyone feels welcome.
The sustainability listening campaign
demonstrated our colleagues truly care
about their environmental impact and are
actively making changes in how they operate
daily. Our wellbeing strategy continues to roll
out our mental health first aider programme
with over 80% of vet practices now having
a trained colleague on-site and over 700
colleagues trained across the business.
Key Messages
The cost-of-living crisis and the impact this
has had on the cost of raw materials and
products has dominated engagement with
suppliers to ensure supply of affordable pet
care for our customers and their pets. This was
balanced with discussions on our emerging
strategy refresh with particular focus on our
food strategy within our vision to build the
world’s best pet care platform. Our suppliers
have told us that understanding the long-term
strategy enables them to invest appropriately
in their businesses. The supplier conference
enabled engagement on our product strategy,
particularly own brand, ongoing investment
in our business infrastructure including our
new distribution centre and digital ambitions.
We also dedicated time to our sustainability
strategy. Our category approach enables
supplier engagement in the approach and
opportunities at a category level across
the short and long term. During the year
the Responsible Products Committee
has continued to be focused on the
development of the responsible sourcing
strategy, including our scope 3 packaging
and raw material approaches. We have just
started to visit our suppliers in China now
that COVID-19 restrictions have lifted and
this will be a priority during the year.
Key Messages
The cost-of-living crisis and increase in pet
relinquishment were critical areas for the
Foundation over the last 12 months.
Our engagement with the charity sector
enables us to structure our programmes to
optimise impact. This includes larger grants
for specific change programmes and regular
support through vouchers from VIP lifelines
and support at a local level through our
charity of the year programme. In FY23 we
awarded £1.47m to pet rescue charities in
grants, and awarded £752k grants to pet
and people charities, VIP Lifelines supported
many national and local charities supporting
their local communities. 342 Pets at Home
stores partner with a local charity to enable
them to raise awareness and funds by
fundraising in our stores over specific in
store events.
Over £600k was raised for Hearing Dogs
during the first summer fundraiser and after
the sudden and tragic earthquake in Turkey
and Syria we committed £100k with £50k to
the Red Cross humanitarian fund and £50k
committed to supporting animal rescues
getting help to where it was needed most.
Key Messages
With trends such as online shopping and
subscriptions becoming increasingly
prevalent, we are ensuring that we invest in
these areas of the business. Insights gained
throughout the year form an integral part
of our annual five-year strategic planning
process, to ensure that we are building a
business which remains relevant to today’s
pet owners. During this year we continued
roll out of our Deliver From Store service,
enabling quick and convenient delivery.
Our new distribution centre came online
which will offer greater efficiency across
our supply chain and better availability for
customers. We also made great progress in
the digitisation of the business with this year
seeing the launch of an enhanced mobile
app bringing together VIP and shopping in
one easy to use experience.
Key Messages
We have positive, ongoing and transparent
dialogue with our shareholder base and
we value feedback and insight which is
considered by the Executive Management
Team. The investor website is kept updated
with all of the latest announcements and
provides information about the Group and
its activities.
Key Messages
Participation in the BRC net-zero and
Diversity and Inclusion charters and groups
mean we are playing our role in solving
global challenges which include and go
beyond our own value chain.
Engagement with industry bodies enables
the Vet Group Clinical Services, Pets at
Home Pet team and the People team to
provide informed support and advice to
partners and store colleagues and actively
participate in industry-wide discussion
and co-creation of solutions to systemic
workforce challenges.
The creation and launch of a £500k pet,
clinical and sustainability research fund
will enable us to invest in robust academic
research in critical areas.